Before revision: Anholt Nation Brands Index Nation Brands Index The concept of measuring global perceptions of countries across several dimensions (culture, governance, people, exports, tourism, investment and immigration) was developed by Simon Anholt.
After revision: Anholt-Ipsos Nation Brands Index Nation Brands Index The concept of measuring global perceptions of countries across several dimensions (culture, governance, people, exports, tourism, investment and immigration) was developed by Simon Anholt.