Before revision: His classification is a more consumer-orientated version of the 4 PsKotler, P. and Keller, K. (2006), Marketing and Management, Pearson Prentice Hall, Upper Saddle River, NJ, USA that attempts to better fit the movement from mass marketing to niche marketing Outline Consumer (or client) The consumer refers to the person or group that will acquire the product.
After revision: His classification is a more consumer-orientated version of the 4 PsKotler, P. and Keller, K. (2006), Marketing and Management, Pearson Prentice Hall, Upper Saddle River, NJ, US that attempts to better fit the movement from mass marketing to niche marketing Outline Consumer (or client) The consumer refers to the person or group that will acquire the product.