Before revision: Cognitive Anthropologist Pascal Boyer argued that Minimally Counterintuitive Concepts (MCI) i.e., concepts that violate a few ontological expectations of a category such as the category of an agent, are more memorable than intuitive and maximally counterintuitive (MXCI) concepts.Boyer, Pascal.
After revision: Cognitive anthropologist Pascal Boyer argued that minimally counterintuitive concepts (MCI) i.e., concepts that violate a few ontological expectations of a category such as the category of an agent, are more memorable than intuitive and maximally counterintuitive (MXCI) concepts.Boyer, Pascal.