Before revision: Consumers will be willing to pay more for a brand if there is a perceived or actual added value from their experience of using the product or service.”A touch of the theatre to add the ‘wow’ factor Shopper marketing expert Simon Temperley of Los Angeles agency USMP describes "retailtainment" as a "live brand experience" that frequently includes the use of "brand ambassadors" who "converse with the consumer.
After revision: Consumers will be willing to pay more for a brand if there is a perceived or actual added value from their experience of using the product or service.”A touch of the theatre to add the ‘wow’ factor Shopper marketing expert Simon Temperley of Los Angeles agency The Marketing Arm Experiential (formerly USMP) describes "retailtainment" as a "live brand experience" that frequently includes the use of "brand ambassadors" who "converse with the consumer.