Before revision: Semiotic democracy is a phrase first coined by John Fiske, a media studies professor, in his seminal media studies book Television Culture .John Fiske, Television Culture (Routledge, 1987).
After revision: (1987)Semiotic democracy is a phrase first coined by John Fiske, a media studies professor, in his seminal media studies book Television Culture .John Fiske, Television Culture (Routledge, 1987).