Before revision: "Media Now: understanding media, culture and technology", Straubhaar, LaRose, Davenport; page 415-416 The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media.
After revision: The multi-step flow theory also states opinion leaders are affected more by “elite media” than run-of-the-mill, mass media.