Before revision: The theory of the least objectionable program (LOP) is a mediological theory explaining television audience behavior.NBCees Paul Klein To the Door-The Washington Post It was developed in the 1960s by then executive of audience measurement at NBC, Paul L. Klein,Paul L. Klein-Variety Paul Klein obituary, The New York Times who was greatly influenced by the media theorist Marshall McLuhan's Understanding Media.
After revision: The theory of the least objectionable program (LOP) is a mediological theory explaining television audience behavior.NBCees Paul Klein To the Door - The Washington Post It was developed in the 1960s by then executive of audience measurement at NBC, Paul L. Klein,Paul L. Klein - Variety Paul Klein obituary, The New York Times who was greatly influenced by the media theorist Marshall McLuhan's Understanding Media.