Before revision: The methodology was adapted to find strong ideas in advertising by Alexey Ivanov, who analyzed, described and combined into a system eight creative techniques that were statistically most frequently used in advertising campaigns over the past 30 years These are Transition to the Limit, Division, Inversion, Multiplication, Metaphor, Hidden Reserves, Hyperbole, Breaking Symmetry.
After revision: These are Transition to the Limit, Division, Inversion, Multiplication, Metaphor, Hidden Reserves, Hyperbole, Breaking Symmetry.