Before revision: Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers.Bernard Cova & Marcel Saucet, "The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe", Journal of Marketing Communications, 2014;Jay Conrad Levinson, 1984 One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to.
After revision: Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers.Bernard Cova & Marcel Saucet, "The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe", Journal of Marketing Communications, 2014;Jay Conrad Levinson, 1984 One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to.