Before revision: "The Innovation Playbook: A Revolution in Business Excellence", Nicholas J. Webb, Chris Thoen, John Wiley and Sons, 2010, , As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of tribalism.The Cambridge economic history of modern Britain The term is typically used in a pejorative sense.
After revision: "The Innovation Playbook: A Revolution in Business Excellence", Nicholas J. Webb, Chris Thoen, John Wiley and Sons, 2010, , As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of tribalismTheand/or an inadequate effort in choosing the right approach for the business.Forbes article Build Vs. Buy: Why Most Businesses Should Buy Their Next Software Solution Cambridge economic history of modern Britain The term is typically used in a pejorative sense.