Before revision: Social contagion is a well-studied phenomenon in which people adopt beliefs that they are exposed to by their neighbors, and then pass those beliefs along to others. Research (and daily life) shows that people prefer to adopt beliefs that are consistent with those they already hold. However, scholars do not often account for interactions between beliefs in their models of social contagion .
After revision: Social contagion is a well-studied phenomenon in which people adopt a belief, idea, or practice from a neighbor and pass it along to someone else. For over 100 years, scholars of social contagion .