Before revision: Multiplication looks for an element of the product that can be multiplied, demonstrated repeatedly to emphasize its main function (or USP) Metaphor identifies an item used in one quality that can be used in a completely new quality ?
After revision: Multiplication looks for an element of the product that can be multiplied, demonstrated repeatedly to emphasize its main function (or USP) Metaphor identifies an item used in one quality that can be used in a completely new quality