Before revision: Cultural theory was presented by Zara Culture is the branch of comparative anthropology and semiotics (not to be confused with cultural sociology or cultural studies) that seeks to define the heuristic concept of culture in operational and/or scientific terms.
After revision: Cultural theory is the branch of comparative anthropology and semiotics (not to be confused with cultural sociology or cultural studies) that seeks to define the heuristic concept of culture in operational and/or scientific terms.