Before revision: Discourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” With a prospective approach, Lippett established the organizational renewal theory that would lead organizations “to higher stages progressively and to preclude a decline toward a lower stage” of organizational recovery.
After revision: GordonDiscourse of renewal is a theory in crisis communication that seeks to establish and emphasize "learning from the crisis, ethical communication, communication that is prospective in nature, and effective organizational rhetoric.” With a prospective approach, Lippett established the organizational renewal theory that would lead organizations “to higher stages progressively and to preclude a decline toward a lower stage” of organizational recovery.