Before revision: The & Nyhof, M. (2001).
After revision: BarrettNyhoff (2001) claim that this is necessary in order to explain cross-cultural success of religious concepts.Although research on schemas and scripts suggests the possibility that incongruent concepts may be better remembered thus contributing to their transmission, these conceptual structures are culturally variable to a large extent and will not provide an explanation for cross-culturally prevalent classes of concepts..Barrett, J. L., & Nyhof, M. (2001).