Before revision:  This makes it hard for a decision maker to meaningfully compare these notions and their resulting trade-offs across different applications. We address these shortcomings by extending the principles of cardinal welfare to the influence maximization setting, which is underlain by complex connections between members of different communities.
After revision:  Second, these measures are typically imposed as strict constraints leading to undesirable properties such as wastage of resources. To address these shortcomings by extending the principles of cardinal welfare to the influence maximization setting, which is underlain by complex connections between members of different communities.