Before revision: Emphasising the benefits of an off-peak zonal rover ticket at a lower fare than peak-period options over an identical route is one well-tried way of making premium peak-hour fares seem more acceptable, it is an instance of a clever marketing slant.
After revision: Emphasizing the benefits of an off-peak zonal rover ticket at a lower fare than peak-period options over an identical route is one well-tried way of making premium peak-hour fares seem more acceptable, it is an instance of a clever marketing slant.