Before revision: At this time, the price will increase marginally (to 5.05) and then within an exceptionally short time will increase to the next price point (5.99, for example).Choice, January 2009 Several studies have shown that when prices are presented to a prospect in descending order (versus ascending order) positive effects result, mainly a willingness to pay a higher price, higher perceptions of value, and higher probability of purchase.
After revision: At this time, the price will increase marginally (to 5.05) and then within an exceptionally short time will increase to the next price point (5.99, for example).Choice, January 2009 Several studies have shown that when prices are presented to a prospect in descending order (versus ascending order) , positive effects for the seller result, mainly a willingness to pay a higher price, higher perceptions of value, and higher probability of purchase.