Before revision: The Theory of Narrative Consumption (Monogatari shōhiron) is a media theory created by the Japanese critic and editor Eiji Ōtsuka in his 1989 book of the same name .
After revision: Narrative consumption is a media theory created by the Japanese critic and editor Eiji Ōtsuka in his 1989 book A Theory of Narrative Consumption (Monogatari shōhiron) .