Before revision: Semiotic anthropology has its precursor in Malinowski's contextualism (which may be called anthropological semantics), which was later resumed by John Rupert Firth.Winfried Nöth (1995) Handbook of semiotics p.103 Anthropological approaches to semantics are alternative to the three major types of semantics approaches: linguistic semantics, logical semantics, and general semantics.
After revision: OverviewSemiotic anthropology has its precursor in Malinowski's contextualism (which may be called anthropological semantics), which was later resumed by John Rupert Firth.Winfried Nöth (1995) Handbook of semiotics p.103 Anthropological approaches to semantics are alternative to the three major types of semantics approaches: linguistic semantics, logical semantics, and general semantics.