Before revision: The term was originally coined by analysts at Gartner, Inc.Gartner overview of BAM, Definition (PDF) and refers to the aggregation, analysis, and presentation of real-time information about activities inside organizations and involving customers and partners.
After revision: The term was originally coined by analysts at Gartner, Inc.Gartner overview of BAM, Definition (PDF) and refers to the aggregation, analysis, and presentation of real-time information about activities inside organizations , customers, and partners.