Before revision: First proposed by Vanity Fair columnist Maureen Orth in her book, The Importance of Being Famous (2003), it is fueled both by the celebrities' seemingly continual search for fame and attention and the business corporations' search for catchy headlines and viable name brands that could be sustained by such celebrities.
After revision: First proposed by Vanity Fair columnist Maureen Orth in her book, The Importance of Being Famous (2003), it is fueled both by the celebrities' seemingly continual search for fame as well as attention and the business corporations' search for catchy headlines and viable name brands that could be sustained by such celebrities.