Before revision:  that is, the rate of conversion of individuals from one compartment to another is directly proportional to the number of individuals in the former. The basic S-I-R model, which tracks susceptible, infectious, and recovered people, is functionally identical to autocatalytic reactions studied in chemical kinetics. However, if we account for heterogeneity in individuals' susceptibility to catch the disease, then the most susceptible individuals are likely to be removed from the pool early; this is analogous to evaporative cooling in chemical kinetics. Here, we use standard tools from statistical physics to account for this effect, which suggest that the rate of appearance of new cases should be proportional to thesquare of the number of susceptible people in the population, not the first power.
After revision:  that is, the square of the number of susceptible people in the population, not the first power.