Before revision: First coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, the theory attained TikTok virality in 2024 and widespread coverage in various design magazines.
After revision: First coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, the theory first attained popularity on the social media platform TikTok in January 2024 and received widespread coverage across various design magazines.