Before revision: These models, who negotiated previously unheard of lucrative and exclusive deals with the giant cosmetics companies, were instantly recognizable, and their names became well known to the general public.Best–Selling Beauties, Life October 1981, page 120 In the early 1980s, Inès de La Fressange was the first model to sign an exclusive modeling contract with an haute couture fashion house, Chanel.Paris Haute Couture Fashion Week: Gaultier's 51-Year-Old Runway Star: Inès de la Fressange During the early 1980s, fashion designers began advertising on television and billboards.
After revision: These supermodels negotiated previously unheard of lucrative and exclusive deals with the giant cosmetics companies, were instantly recognizable, and their names became well known to the general public.Best–Selling Beauties, Life October 1981, page 120 In the early 1980s, Inès de La Fressange was the first model to sign an exclusive modeling contract with an haute couture fashion house, Chanel.Paris Haute Couture Fashion Week: Gaultier's 51-Year-Old Runway Star: Inès de la Fressange During the early 1980s, fashion designers began advertising on television and billboards.