Before revision: Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft and McAfee (Microsoft Windows & McAfee anti-virus).
After revision: (made famous by Professor Cummings of Loyola University Maryland)Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft and McAfee (Microsoft Windows & McAfee anti-virus).