Before revision: In 2023, Australia’s national brand was ranked as the world’s ninth strongest according to the Nation Brand Index, which positions Australia as an attractive place for tourism and foreign investment: it perceives the world’s eighth largest tourism receipts and it is the 16th largest FDI receptor.
After revision: In 2023, Australia’s nation branding was ranked as the world’s ninth strongest according to the Nation Brand Index, which positions Australia as an attractive place for tourism and foreign investment: it perceives the world’s eighth largest tourism receipts and it is the 16th largest FDI receptor.