Before revision: John Philip Jones has done a research and advertised different brands in 23 countries and found that the brands classification can be of two types: TYPES Profitable Brands = The brands who advertise less and make maximum market share are categorized as profitable brands.
After revision: John Philip Jones has done a research and advertised different brands in 23 countries and found that the brands classification can be of two types: TYPES Profitable Brands The brands who advertise less and make maximum market share are categorized as profitable brands.