Before revision: Many countries have measures in place to limit advertising by pharmaceutical companies Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs, over-the-counter drugs.
After revision: Pharmaceutical marketing is a branch of marketing science and practice focused on the communication, differential positioning and commercialization of pharmaceutical products, like specialist drugs, biotech drugs, over-the-counter drugs.