Before revision: need viral video group Background The first book which disseminated the concept of "spreadability" for media studies and marketing was Spreadable Media (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green.
After revision: Background The first book which disseminated the concept of "spreadability" for media studies and marketing was Spreadable Media (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green.