Before revision:  We developed and tested a proof-of-concept social engineering attack targeting web-based email users. The attack is executed through a malicious browser extension that acts as a man-in-the-middle and reformats the textual content to alter the emotional tone of the email . The objective of ATD is not stealing credentials or data. ATD seeks to coerce a user to the attacker's desired behavior via the subtle manipulation of trusted interpersonal relationships. This goes beyond simple phishing and this paper reports the findings from study that investigated an ATD attack on the politeness strategy used in work emails .
After revision:  We developed and tested a proof-of-concept social engineering attack targeting web-based email discourse where the objective is to manipulate the interpersonal perception without the knowledge of the involved parties. We focus on web-based email text because it is asynchronous and usually revised for clarity and politeness. Previous research has demonstrated that people's perception of politeness in online communication is based on three factors: the degree of imposition, the power of the receiver over the sender, and the social distance between them. We interviewed participants about their perception of these factors to establish the plausibility of ATD for email discourse. The results indicate that by covertly altering the politeness strategy in an email, it is possible for an ATD attacker to manipulate the receiver's perception on all of the politeness factors. Our findings support the Brown and Levinson's politeness theory and Walther's hyperpersonal model of email communication .