Before revision: Flanders, J., "They Broke It," New York Times, 9 January 2009, URL Wedgewood's marketing was highly sophisticated and recognisably 'modern' in that he planned production with the sale in mind.Sassatelli, R., Consumer Culture: History, Theory and Politics, Sage, 2007, p. 16; He carried out serious investigations into the fixed and variable costs of production and recognised that increased production would lead to lower unit costs.
After revision: Wedgewood's marketing was highly sophisticated and recognisably 'modern' in that he planned production with the sale in mind.Sassatelli, R., Consumer Culture: History, Theory and Politics, Sage, 2007, p. 16; He carried out serious investigations into the fixed and variable costs of production and recognised that increased production would lead to lower unit costs.