Before revision: Consumer products with labels such as "natural" and "chemical-free" (the latter being impossible if taken literally, since all matter is made up of chemicals ) appeal to chemophobic sentiments by offering consumers what appears to be a safer alternative (see appeal to nature).
After revision: Consumer products with labels such as "natural" and "chemical-free" (the latter being impossible if taken literally, since all consumer products consist of chemical substances ) appeal to chemophobic sentiments by offering consumers what appears to be a safer alternative (see appeal to nature).