Before revision: Concept testing (to be distinguished from pre-test markets and test markets which may used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.
After revision: beConcept testing (to be distinguished from pre-test markets and test markets which may used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.