Before revision: In 2023, Australia’s national brand was ranked as the world’s ninth strongest according to the Nation Brand Index, which positions Australia as an attractive place for tourism and foreign investment .
After revision: : it perceives the eighth largest tourism receipts in the world and it is the 16th largest FDI receptorIn 2023, Australia’s national brand was ranked as the world’s ninth strongest according to the Nation Brand Index, which positions Australia as an attractive place for tourism and foreign investment .