Before revision:  With search frictions, if the expected value of the prize is sufficiently high, there is a unique symmetric equilibrium in which firms are fully informative.
After revision:  With search frictions, the information a visit will reveal depends in a systematic way on the ex-ante probability that a firm's product is high quality. When the expected quality of the product is sufficiently high, there is a unique symmetric equilibrium in which firms are fully informative.