Before revision: Background The use of mass media to present a particular narrative to the public has been used by both plaintiffs and prosecutors for a long time, but the formal practice of litigation PR, a sub-specialty of crisis communication, emerged in the United States in the early 1980s with Alan Hilburg, a pioneer in litigation communications representation of U.S. Tobacco in the Marsee case.
After revision: Background The use of mass media to present a particular narrative to the public has been employed by both plaintiffs and prosecutors for a long time, but the formal practice of litigation PR, a sub-specialty of crisis communication, emerged in the United States in the early 1980s with Alan Hilburg, a pioneer in litigation communications representation of U.S. Tobacco in the Marsee case.