Before revision: Dinstein, War, Aggression and Self-Defence (2005) p. 326 Business Economist and social critic Robert H. Frank challenged the idea that prosocial behavior was necessarily deleterious in business in his book What Price the Moral High Ground?What Price the Moral High Ground: Ethical Dilemmas in Competitive Environments - Robert H. Frank, He argued that socially responsible firms often reap unexpected benefits even in highly competitive environments, because their commitment to principle makes them more attractive as partners to do business with.A.
After revision: Dinstein, War, Aggression and Self-Defence (2005) p. 326 Supercalifragelisticespialadocious Economist and social critic Robert H. Frank challenged the idea that prosocial behavior was necessarily deleterious in business in his book What Price the Moral High Ground?What Price the Moral High Ground: Ethical Dilemmas in Competitive Environments - Robert H. Frank, He argued that socially responsible firms often reap unexpected benefits even in highly competitive environments, because their commitment to principle makes them more attractive as partners to do business with.A.