Before revision: International Business / International Marketing In international business and marketing settings, psychic distance is based on perceived differences between a home country and a "foreign" country regardless of physical time and space factors which differs across diverse cultures.Usunier and Lee Marketing across Cultures, Essex, UK: Pearson Education, 2005 The business origins of the "psychic distance" idiom can be traced back to research conducted by Beckerman (1956) and Linnemann (1966).
After revision: (IB)International Business / International Marketing In international business and marketing settings, psychic distance is based on perceived differences between a home country and a "foreign" country regardless of physical time and space factors which differs across diverse cultures.Usunier and Lee Marketing across Cultures, Essex, UK: Pearson Education, 2005 The business origins of the "psychic distance" idiom can be traced back to research conducted by Beckerman (1956) and Linnemann (1966).