Before revision: It is a 3 dimensional concept of marketing – social welfare, individual welfare, company profits.. Objectives Various attempts to define the objectives of societal marketing have been noted,Gaski, J.F., "Dangerous Territory: The societal marketing concept revisited", Business Horizons, Vol.
After revision: It is a 3 dimensional concept of marketing – social welfare, individual welfare, organization profit Objectives Various attempts to define the objectives of societal marketing have been noted,Gaski, J.F., "Dangerous Territory: The societal marketing concept revisited", Business Horizons, Vol.