Before revision: "The Innovation Playbook: A Revolution in Business Excellence", Nicholas J. Webb, Chris Thoen, John Wiley and Sons, 2010, , As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of tribalismThe Cambridge economic history of modern Britain and/or an inadequate effort in choosing the right approach for the business.
After revision: "The Innovation Playbook: A Revolution in Business Excellence", Nicholas J. Webb, Chris Thoen, John Wiley and Sons, 2010, , As a social phenomenon, this tendency can manifest itself as an unwillingness to adopt an idea or product because it originates from another culture, a form of tribalism and/or an inadequate effort in choosing the right approach for the business.