Before revision: Theory As of 2019, the target market for experiential commerce is chiefly Millennials, who are ( according to studies ) as a group overall overall less materialistic than previous generations and prone to spend relatively more of their disposable income on services - for example wellness and gyms.
After revision: Theory As of 2019, the target market for experiential commerce is chiefly Millennials, who are ( supposedly, according to "studies" ) as a group overall overall less materialistic than previous generations and prone to spend relatively more of their disposable income on services - for example wellness and gyms.