Before revision: In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with US100,000 to US 1,000,000 of liquid financial assets plus an annual household income over US 75,000.Mass affluent consumers are an important target market for sellers of luxury goods.Difference from upper middle incomeThere may be a high correlation between the households in the upper-middle reaches of the income strata and the mass affluent, but there are differences.
After revision: In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with , in 2004 terms, US100,000 () to US() 1,000,000 of liquid financial assets plus an annual household income over US 75,000.Mass affluent consumers are an important target market for sellers of luxury goods.Difference from upper middle incomeThere may be a high correlation between the households in the upper-middle reaches of the income strata and the mass affluent, but there are differences.