Before revision: Commercialization is comprised of 10 components: Market Research, Product Development, Regulatory (when appropriate), Production/Manufacturing, Marketing (including Branding & Public Relations), Sales or Selling Strategy & Implementation, Financing & Budgeting, Partnerships & Alliances, Post-Sale Customer Support & Service, and Post-Market Analysis.
After revision: Commercialization consists of 10 components: Market Research, Product Development, Regulatory (when appropriate), Production/Manufacturing, Marketing (including Branding & Public Relations), Sales or Selling Strategy & Implementation, Financing & Budgeting, Partnerships & Alliances, Post-Sale Customer Support & Service, and Post-Market Analysis.