Before revision:  We address these shortcomings by extending the principles of cardinal welfare to the influence maximization setting, which is underlain by complex connections between members of different communities. We generalize the theory regarding these principles and show under what circumstances these principles can be satisfied by a welfare function.
After revision:  We address these shortcomings , we provide a principled characterization of the properties that a fair influence maximization algorithm should satisfy. In particular, we propose a framework based on social welfare theory, wherein the cardinal utilities derived by each community are aggregated using the isoelastic social welfare functions. Under this framework, the trade-off between fairness and efficiency can be controlled by a single inequality aversion design parameter. We then show under what circumstances these principles can be satisfied by a welfare function.