Before revision:  This paper lays out step-by-step arguments as to why this approach is ill-conceived , focusing on the lack of randomness  and lack of a self-assembly code in cultural evolution, and summarizes an alternative approach .
After revision:  This paper lays out step-by-step arguments as to why a selectionist approach to cultural evolution is inappropriate , focusing on the lack of randomness and lack of a self-assembly code in cultural evolution, and summarizes an alternative approach .