Before revision: City Brand Index The City Brand Index is released biannually and ranks the image of 50 cities on 6 components: presence, place, potential, pulse, people, and prerequisites.
After revision: Place Marketing, very simply put is about application of principles of Marketing to brand and market a particular place/ city/ region or a country, with key differentiating factors beingDesign: describing place as a character Infrastructure: describing place as a fixed environment Basic services: place as a service provider Attraction: place as entertainment or recreationCity Brand Index The City Brand Index is released biannually and ranks the image of 50 cities on 6 components: presence, place, potential, pulse, people, and prerequisites.