Before revision: suggest the following classification of competitive positions: Price positioning Quality positioning Innovation positioning Service positioning Benefit positioning Tailored positioning (one-to-one marketing) Value-Based view of strategy In addition to the resource-based views, value-based views provide an additional way to create organizational management links between employees at a company, based on their core values and beliefs.
After revision: suggest the following classification of competitive positions: Price positioning Quality positioning Innovation positioning Service positioning Benefit positioning Tailored positioning (one-to-one marketing) Value-based view of strategy In addition to the resource-based views, value-based views provide an additional way to create organizational management links between employees at a company, based on their core values and beliefs.