Before revision: In conservation, Marketing Plan Introduction Situation analysis Objectives Budgeting Strategy Execution Evaluation The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm.
After revision: Marketing Plan Introduction Situation analysis Objectives Budgeting Strategy Execution Evaluation The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm.