Before revision: : The Vanguard Press, NY, 1951)reissued by Gingko Press, 2002 is a pioneering study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.
After revision: : The Vanguard Press, NY, 1951)reissued by Gingko Press, 2002 is a study of popular culture by Herbert Marshall McLuhan, treating newspapers, comics, and advertisements as poetic texts.