Before revision: ), Encyclopedia of Consumer Culture, Thousand Oaks, CA, Sage, 2011 p. xxx while yet other researchers suggest that modern marketing was only fully realised in the decades following the industrial revolution in Britain from where it subsequently spread to Europe and North America.Hollander, S.C., Rassuli, K.M.
After revision: ), Encyclopedia of Consumer Culture, Thousand Oaks, CA, Sage, 2011 p. xxx while yet other researchers suggest that modern marketing was only fully realised in the decades following the Industrial Revolution in Britain from where it subsequently spread to Europe and North America.Hollander, S.C., Rassuli, K.M.