Before revision: This trend reaches its full potential with the arrival of new 'norms' and customer expectations around social media, for example in the work of Scoble and Israel.Scoble, R. and Israel, S. (2006) Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers, Hoboken NJ, John Wiley & Sons.
After revision: This trend reaches its full potential with the arrival of new 'norms' and customer expectations around social media, for example in the work of Scoble and Israel.Scoble, R. and Israel, S. (2006) Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers, Hoboken NJ, Wiley & Sons.