Before revision: A prospect is an organization or potential client who resembles a seller's ideal customer profile but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.
After revision: (ICP),Ampliz, How to Create (and Target) Your Ideal Customer Persona (ICP)?, accessed 23 January 2021A prospect is an organization or potential client who resembles a seller's ideal customer profile but has not yet expressed interest in their products or services; accordingly a qualified lead is an organization or potential client which has expressed interest in the products or services of the seller.