Before revision: In marketing, a company’s value proposition is the full mix of benefits or value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services.
After revision: economicIn marketing, a company’s value proposition is the full mix of benefits or value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services.