Before revision: Neuromarketing ethicsNeuromarketing and its precursor, neuroeconomics, uses clinical information about brain functions and mechanisms to help explain what is happening inside of the “black box” so prevalent in many explanations of consumer behavior.Douglas L. Fugate (2007) Neuromarketing - a layman's look at neuroscience and its potential application to marketing practice, Journal of Consumer Marketing, 24(7) Pages 385–394 In order to do so, specialists use neuroimaging techniques and record brain responses to different stimuli.The Neuromarketing Science Business Association has launched on November 2012 a Neuromarketing Code of Ethics.
After revision: Business Association has launched on November 2012 a Neuromarketing Code of Ethics.