Before revision: Manufacture of consent Lippman argues that, when properly deployed in the public interest, the manufacture of consent is useful and necessary for a cohesive society, because, in many cases, "the common interests" of the public are not obvious except upon careful analysis of the collected data, a critical intellectual exercise in which most people are uninterested or are incapable of doing.
After revision: Manufacture of consent Lippman argues that, when properly deployed in the public interest, the manufacture of consent is useful and necessary for a democratic society, because, in many cases, "the common interests" of the public are not obvious except upon careful analysis of the collected data, a critical intellectual exercise in which most people are uninterested or are incapable of doing.