Before revision: We study two tractable random non-forced choice models that explain behavioural patterns suggesting that the choice-deferral outside option is often selected when people find it hard to decide between the market alternatives available to them, even when these are few and desirable. The *decision-conflict logit* extends the logit model with an outside option by assigning a menu-dependent value to that option.
After revision: We propose the class of decision-conflict logit models. These are disciplined extensions of the logit with an outside option by assigning a menu-dependent value to that option.