Before revision: Experience architecture (XA) is the art and science of articulating clear user journey or story through an Information architecture, Interaction design and Experience design that an end user navigates across products and services offered by the client or as intended by the designer.
After revision: Experience architecture (XA) is the art of articulating a clear user story/journey through an Information architecture, Interaction design and Experience design that an end user navigates across products and services offered by the client or as intended by the designer.