Before revision: Before actually starting the business, the person would be excited about the prospects of success for the new business and she would encounter (approach) the positive aspects first: they would attract investors, create interest in their upcoming ideas and it would be a new challenge.
After revision: Before actually starting the business, the person would be excited about the prospects of success for the new business and they would encounter (approach) the positive aspects first: they would attract investors, create interest in their upcoming ideas and it would be a new challenge.