Before revision: McLuhan's famous aphorism "The medium is the message" can thus be seen as an attempt to draw attention towards away from a preoccupation with figure/message to a consideration of the importance of ground/medium.
After revision: McLuhan's famous aphorism "The medium is the message" can thus be read as an attempt to draw attention towards away from a preoccupation with figure/message to a consideration of the importance of ground/medium.