Before revision: Here, the illustration person called Fermi is a persona used online A persona (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.
After revision: personalizedHere, the illustration person called Fermi is a persona used online A persona (also user persona, customer persona, buyer persona) in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.