Before revision:  In such context, the traditional economic literature has been attempting to frame all the data-driven economy features. Such features, although being able to bring about a more efficient matching of people and relevant purchase opportunities, also result into distortions and disequilibria, up to market failures. Data-economy market disequilibria can be decrypted by leveraging on some of the known network properties, thus obtaining general results suitable for building a new theoretical framework for economic phenomena. Starting from the hypothesis that a digital company can always benefit from an underlying network of consumers or items related to its market, their representation can indeed provide significant competitive advantages, also enhancing the  platforms' capacity to implement discriminatory practices by means of an increased ability to estimate individuals' preferences.
After revision:  In the platforms' capacity to implement discriminatory practices by means of an increased ability to estimate individuals' preferences.