Before revision: A business purpose statement serves as an affirmative reminder of the company ’ s core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.
After revision: A business purpose statement serves as an affirmative reminder of the company ' s core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.