Before revision: Advertising In 1983, British advertising agency FCO Univas set up a visual stunt presentation of the strength of Araldite adhesive by gluing a yellow Ford Cortina to a billboard on Cromwell Road, London, with the tagline "It also sticks handles to teapots".Images of original adverts Later, to demonstrate more of its strength , a red Cortina was placed on top of the yellow Cortina, with the tagline "The tension mounts".
After revision: Advertising In 1983, British advertising agency FCO Univas set up a visual stunt presentation of the strength of Araldite adhesive by gluing a yellow Ford Cortina to a billboard on Cromwell Road, London, with the tagline "It also sticks handles to teapots".Images of original adverts Later, further to advertise the strength of Araldite , a red Cortina was placed on top of the yellow Cortina, with the tagline "The tension mounts".