Before revision: Meta marketing is "the synthesis of all managerial, Tradition| traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J.Kelly while discussing the issue of ethics and science of marketing Modern Marketing- Principles & Practice by Chandra Bose Yr of publishing- 2010, Publisher- PHI Learning Private Limited, New Delhi, Page no.
After revision: Meta marketing is "the synthesis of all managerial, traditional, scientific, social and historical foundations of marketing,” a term first coined by E.J.Kelly while discussing the issue of ethics and science of marketing Modern Marketing- Principles & Practice by Chandra Bose Yr of publishing- 2010, Publisher- PHI Learning Private Limited, New Delhi, Page no.