Before revision: Hedonic and utilitarian aspects of consumer behavior: An attitudinal perspective (1985) According to the hedonic principle, our emotional experience can be thought of as a gauge the ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.Schacter, D. L., D. T. Gilbert, and D. M. Wegner.
After revision: Hedonic and utilitarian aspects of consumer behavior: An attitudinal perspective (1985) According to that hedonic principle, our emotional experience can be thought of as a gauge the ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.Schacter, D. L., D. T. Gilbert, and D. M. Wegner.