Before revision: Regulatory focus theory (RFT) is a goal pursuit theoryCesario , J: "Regulatory fit and persuasion: Basic principles and remaining questions", Social and Personality Psychology Compass 2(1) formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding people's perceptions in the decision making process.
After revision: Regulatory focus theory (RFT) is a theory of goal pursuitCesario , J: "Regulatory fit and persuasion: Basic principles and remaining questions", Social and Personality Psychology Compass 2(1) formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding people's perceptions in the decision making process.