Before revision:  Remarkably, it is always beneficial to the searcher to have a slight search cost: a small search cost leads to the Perfect Competition level of information provision , but frictionless search leads to less informationrevelation in equilibrium. This result is in sharp contrast to the famous Diamond paradox .
After revision:  Remarkably, it is always beneficial to the searcher to have a slight search cost: a small search cost leads to the Perfect Competition level of information provision : consumers gain when firms are forced to compete on information .