Before revision: International business/international marketing In international business (IB) and marketing settings, psychic distance is based on perceived differences between a home country and a "foreign" country regardless of physical time and space factors which differs across diverse cultures.Usunier and Lee Marketing across Cultures, Essex, UK: Pearson Education, 2005
After revision: International business/international marketing In international business (IB) and marketing settings, psychic distance is based on perceived differences between a home country and a "foreign" country regardless of physical time and space factors which differIt is a subjective type of distance ("perceived differences") unlike the distances forming the CAGE framework, for instance Ghemawat (2001). across diverse cultures.Usunier and Lee Marketing across Cultures, Essex, UK: Pearson Education, 2005