Before revision: This work uses projective mapping with n=349 consumers to evaluate nine commercial chocolate chips cookies , including a blind duplicate of a multinational best-selling brand and seven private labels.
After revision: The so-called rapid sensory methods have proved to be useful for the sensory study of foods by different types of panels, from trained assessors to unexperienced consumers. Data from these methods have been traditionally analyzed using statistical techniques, with some recent works proposing the use of geometric techniques and graph theory. The present work aims to deepen this line of research introducing a new method, mixing tools from statistics and graph theory, for the analysis of data from Projective Mapping. In addition, a large number of n=349 consumers to evaluate nine commercial chocolate chips cookies , including a blind duplicate of a multinational best-selling brand and seven private labels.