Before revision:  A common  response is that consumers should have control over their data and the ability to choose howfirms access it . Since firms draw inferences based on both the data seen as well as the consumer's disclosure choices, the strategic implications of this proposal are unclear.
After revision:  A common response is that consumers should have control over their data and the ability to choose howfirms access it . Since firms learn about a consumer's preferences based on the data seen as well as the consumer's disclosure choices, the strategic implications of this proposal are unclear.