Before revision: Commonly cited traits include: concise: able to be easily remembered and repeated clear: defines a prime goal Time horizon: defines a time horizon future-oriented: describes where the company is going rather than the current state stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes challenging: not something that can be easily met and discarded abstract: general enough to encompass all of the organization's interests and strategic direction inspiring: motivates employees and is something that employees view as desirable Difference between Vision Statement and Mission Statement vision statement explains what the company wants to be.
After revision: Commonly cited traits include: concise: able to be easily remembered and repeated clear: defines a prime goal Time horizon: defines a time horizon future-oriented: describes where the company is going rather than the current state stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes challenging: not something that can be easily met and discarded abstract: general enough to encompass all of the organization's interests and strategic direction inspiring: motivates employees and is something that employees view as  vision statement explains what the company wants to be.