Before revision: Background The first book which disseminated the concept of "spreadability" for media studies and marketing was Spreadable Media (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green.
After revision: need viral video groupBackground The first book which disseminated the concept of "spreadability" for media studies and marketing was Spreadable Media (2013) by media academics and industry experts Henry Jenkins, Sam Ford, and Joshua Green.