Before revision: Branches of Marketing The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing) Consumer marketing (general Marketing) Environmental marketing; also known as Green marketing ) International marketing; also known as Global marketing) Relationship marketing Retailing Services marketing; which includes not-for-profit marketing and Destination marketing) Social marketing (which includes Cause-related marketing) For a more detailed breakdown of the relevant topics for each of these key branches of marketing, see Branches of Marketing: Detailed Topics on this page.
After revision: RentalBranches of Marketing The book titled, The Marketing Book, 7th ed., Routledge, Oxon, UK, 2016 edited by Michael J. Baker and Susan Hart identifies the distinct branches of marketing practice as: Business marketing; also known as Business-to-business marketing and Industrial marketing (which also includes Business-to-government marketing) Consumer marketing (general Marketing) Environmental marketing; also known as Green marketing ) International marketing; also known as Global marketing) Relationship marketing Retailing Services marketing; which includes not-for-profit marketing and Destination marketing) Social marketing (which includes Cause-related marketing) For a more detailed breakdown of the relevant topics for each of these key branches of marketing, see Branches of Marketing: Detailed Topics on this page.