Before revision: Developed in 2006 by the celebrity talent division of The Marketing Arm, an Omnicom Group Inc. promotion agency, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing initiatives.
After revision: Developed in 2006 by Sharp Analytics and white labeled by celebrity talent division of The Marketing Arm, an Omnicom Group Inc. promotion agency, the DBI provides marketers with a systematic approach for quantifying the use of celebrities in their advertising and marketing initiatives.