Before revision: In branding Using historical figures in marketing communicationsn and in branding is a new area of marketing research but historical figures’ names were used to promote products as early as in the Middle Ages.Madow M., Private Ownership of Public Image: Popular Culture and Publicity Rights, vol.
After revision: In branding Using historical figures in marketing communications and in branding is a new area of marketing research but historical figures’ names were used to promote products as early as in the Middle Ages.Madow M., Private Ownership of Public Image: Popular Culture and Publicity Rights, vol.