Before revision: This includes people whose second job is creative, for example somebody who does weekend gigs, writes books, or produces artwork in their spare time Properties or characteristics 200px|A toy cat produced in a South-African township, made from used plastic bags and old wire According to Richard E. Caves, creative industries are characterized by seven economic properties: Nobody knows principle: Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward.
After revision: This includes people whose second job is creative, for example somebody who does weekend gigs, writes books, or produces artwork in their spare time Properties or characteristics According to Richard E. Caves, creative industries are characterized by seven economic properties: Nobody knows principle: Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward.