Before revision: History The phrase was created by Saatchi & Saatchi Auckland, the advertising agency of Coca-Cola Amatil at the time, and came into widespread use in 1993 when it was used as the slogan for the New Zealand soft drink Lemon & Paeroa (L&P).
After revision: Reflects a (pre-internet) culture where New Zealanders believed that everything in and from their country is the biggest and best in the world; and therefore must be world famous - until its discovered that many of those things are known only in New Zealand, therefore are "world famous in New Zealand"...History The phrase was created by Saatchi & Saatchi Auckland, the advertising agency of Coca-Cola Amatil at the time, and came into widespread use in 1993 when it was used as the slogan for the New Zealand soft drink Lemon & Paeroa (L&P).