Before revision: The four Cs Model provides a demand/customer co-creation alternative to the well-known four Ps supply side model (product, price, promotion, place) of marketing management: Product → Commodity Price → Cost Promotion → Communication Place → Channel (C2)Commodity – (Original meaning of Latin: Commodus= both convenient and happy) : goods and serices created by corporations and consumers together.
After revision: Co-creationThe four Cs Model provides a demand/customer co-creation alternative to the well-known four Ps supply side model (product, price, promotion, place) of marketing management: Product → Commodity Price → Cost Promotion → Communication Place → Channel (C2)Commodity – (Original meaning of Latin: Commodus= both convenient and happy) : goods and serices created by corporations and consumers together.