Before revision: There are common factors considered when performing a market segmentation in a go-to-market strategy: Industry: The industry in which the customer is involved Customer size and sales potential of the customer Customer behavior: Studying the customer's behavior related to the product or service such as the customer buying from a competitor or examining the responsiveness to selling effort Geography: Geographical locations of prospective buyers Application and use of the product or service by the customer Benefits earned by the customer due to buying the product or service Information that is required to be provided by the company to the customer Usage situation: When and where the product or service is used Profitability of selling to a certain customer Go-to-market strategy and marketing strategy Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research.
After revision: There are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: Industry: The industry in which the customer is involved Customer size and sales potential of the customer Customer behavior: Studying the customer's behavior related to the product or service such as the customer buying from a competitor or examining the responsiveness to selling effort Geography: Geographical locations of prospective buyers Application and use of the product or service by the customer Benefits earned by the customer due to buying the product or service Information that is required to be provided by the company to the customer Usage situation: When and where the product or service is used Profitability of selling to a certain customer Go-to-market strategy and marketing strategy Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research.