Before revision:  Estimating the impact of changing one component of those systems on an important outcome such as revenue is crucial, yet very challenging. It is indeed the difference between the generated value and the value that would have been generated keeping business as usual, which is not observable.
After revision:  While improving the different components of these systems has been the focus of numerous studies, estimating the impact of such improvements on the revenue has been overlooked in the literature despite its practical importance. Indeed, quantifying the benefit of a change in a system serves as support for investment decisions. This is a challenging problem as it corresponds to the difference between the generated value and the value that would have been generated keeping business as usual, which is not observable.