Before revision: ), The Language, Ethnicity and Race Reader, Routledge, London, 2003 </references> Further reading Holt, D. B., 'Jack Daniel's America, Iconic brands as ideological parasites and proselytizers', Journal of Consumer Culture, Sage Publications, London, 2006 Fan, Y., 'Nation branding: what is being branded?
After revision: ), The Language, Ethnicity and Race Reader, Routledge, London, 2003 Further reading Holt, D. B., 'Jack Daniel's America, Iconic brands as ideological parasites and proselytizers', Journal of Consumer Culture, Sage Publications, London, 2006 Fan, Y., 'Nation branding: what is being branded?