Before revision: Marketing As opposed to Industrial Design, which focuses on the aesthetic qualities of consumer products (see below ), the use of aesthetics in marketing concerns itself with the "trade dress" of a product, such as its branding, its commercial representation, or the reputation of its producer.
After revision: Marketing As opposed to Industrial Design, which focuses on the aesthetic qualities of consumer products (see above ), the use of aesthetics in marketing concerns itself with the "trade dress" of a product, such as its branding, its commercial representation, or the reputation of its producer.