Before revision: Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995 McGrath , R. G. & MacMillan, I. C. 1995.
After revision: Discovery-driven planning is a planning technique first introduced in a Harvard Business Review article by Rita Gunther McGrath and Ian C. MacMillan in 1995McGrath , R. G. & MacMillan, I. C. 1995.