Before revision:  Starting from the hypothesis that a digital company can always benefit from an underlying network of consumers or items related to its market, their representation can indeed provide significant competitive advantages, also enhancing the  platforms' capacity to implement discriminatory practices by means of an increased ability to estimate individuals' preferences.
After revision:  Starting from the hypothesis that a digital company can always benefit from an underlying network of consumers or items related to its market, their representation can indeed provide significant competitive advantages, also enhancing the present paper, we show how platforms' performances still appear astonishing in relation to some unexplored data and networks properties, capable to enhance the platforms' capacity to implement discriminatory practices by means of an increased ability to estimate individuals' preferences.