Before revision: "Ritzer, George, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption Sometimes called "inspirational retailing" or "entertailing,"Babson Insight: Fun is Serious Business—Particularly for Mature “Neutral” Service Firms it has also been defined as "the modern trend of combining shopping and entertainment opportunities as an anchor for URL In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience."
After revision: "Ritzer, George, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption Sometimes called "inspirational retailing" or "entertailing,"Babson Insight: Fun is Serious Business—Particularly for Mature “Neutral” Service Firms it has also been defined as "the modern trend of combining shopping and entertainment oppoortunities as an anchor for URL In 2001, Codeluppi described it as a way for marketers to "offer the consumer physical and emotional sensations during the shopping experience."