Before revision: This can generate a business advantage, and be used to assess the effectiveness of advertising on a web page or site.Patrali Chatterjee, Donna L. Hoffman and Thomas P. Novak (2003),"Modeling the Clickstream: Implications for Web-Based Advertising Efforts", Marketing Science22(4), (Autumn, 2003), 520-541 Opinions Researchers who stand behind click path analysis note that "the path analytical method estimates a system of equations that specify all the possible causal linkages among a set of variables ".
After revision: This can generate a business advantage, and be used to assess the effectiveness of advertising on a web page or site.Patrali Chatterjee, Donna L. Hoffman and Thomas P. Novak (2003),"Modeling the Clickstream: Implications for Web-Based Advertising Efforts", Marketing Science22(4), (Autumn, 2003), 520-541 Opinions Researchers who stand behind click path analysis note that "the path analytical method estimates a system of equations that specify all the possible causal linkages among a set of variables