Before revision: The term was coined and defined by journalist Tom Wolfe in his 2006 Jefferson Lecture for the National Endowment for the URL Wolfe defined it as the propaganda a tribe or social group employs to explain why it is the best of all groups and its people the best people.
After revision: The term was coined and defined by journalist Tom Wolfe in his 2006 Jefferson Lecture for the National Endowment for the URL Wolfe defined it as the irrational propaganda an individual, tribe or social group employs to explain why the individual is better than others, or why the tribe or group is the best of all groups and its people the best people.