Original: In February 2004, North Carolina State University students and members of The Wolf Web in Raleigh, North Carolina exploited a web-based service provided for local schools and businesses to report a weather-related closing to  display the phrase within a news ticker on a live news broadcast on News 14 Carolina.
Simplified: Some North Carolina State University students and members of The Wolf Web in Raleigh, North Carolina took control of the internet service and showed the phrase in a news ticker on the televison channel, News 14 Carolinas live news broadcast.