Original: J. C. Penney Company, Inc. (; most commonly known today by the name JCPenney or simply Penney's) is a mid-range chain of American department stores based in Plano, Texas, a suburb north of Dallas.
Simplified: J. C. Penney Company, Inc (most commonly known today by the name JCPenney or simply Penneys) is a mid-range chain of American department stores based in Plano, Texas, a suburb north of Dallas.