Information We Collect How We Use The Information We Collect      How We Share The Information We Collect   internet protocol (IP) address; unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device; device and component serial numbers; referring website (a site that has led you to ours) or application;  Our online services and in-restaurant technology may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity. With your consent (where required by applicable law), we may use the information we collect for the following purposes:  to send you e-mails or text messages about our products and services, competitions, offers, promotions or special events that we believe may interest you; to send you e-mails or text messages about the products and services of our business partners; provide location-based services; Please note that some state statutes may define a “sale” to include sharing of personal information with third parties for valuable consideration. We may share your personal information with vendors who provide services to us, such as fulfilling orders, providing data processing and other information technology services, managing promotions, contests, prize draws and sweepstakes, carrying out research and analysis, and personalizing individual McDonald’s customer experiences.  We may, for strategic or other business reasons, decide to sell or transfer all or part of our business. As part of that sale or transfer, we may pass information we have collected and stored, including personal information, to anyone involved in the sale or transfer. You might be assigned a cookie when using our online services. We offer certain features that are available only through the use of cookies and other similar technologies.  to market to you through targeted advertising. For example, we may use certain technologies to determine whether you have opened an e-mail or selected a link contained in an e-mail, how you use the pages and content in our mobile apps, or whether you have selected a McDonald’s online advertisement.  Both we and others (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us. Some newer web browsers may have a "Do Not Track" preference that transmits a "Do Not Track" header to the websites you visit with information indicating that you do not want your activity to be tracked. McDonald’s does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created. Where video is available on our online services, we may target and track the videos you view. You consent to our tracking of your video viewing through online services or third-party social media for up to two years, or as otherwise permitted by applicable law, or until you withdraw your consent.  When you use our online services, we (and our vendors who provide services to us) may collect information about your activities so that we can provide you with advertising tailored to your interests. You can opt out of targeted advertising by visiting&nbsp;the Digital Advertising Alliance website&nbsp;or&nbsp;the Network Advertising Initiative website&nbsp; Our online services may offer links to websites that are not run by us but by third parties. If you visit one of these linked websites, you should read the website’s privacy policy, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties.   As such, we may share information about you within the McDonald’s Family and transfer it to countries in the world where we do business in connection with the uses identified above. Any international data transfers will be in accordance with this Privacy Statement and in compliance with applicable laws. Some countries in which we operate may have requirements pertaining to international data transfers. The information we have obtained includes the following:  Identifiers such as name, postal and email addresses, internet protocol (IP) address, social media handles, username, password and other contact information used to register and access McDonald’s products and services, log-in to Wi-Fi, enter one of our competitions, or contact us by phone or through our online services. The following categories of personal information described in California Civil Code § 1798.80(e): (1) the personal information listed in the preceding bullet point as “identifiers,” (2) signatures, (3) telephone number, (4) payment information (including payment card details or online payment services number and invoicing address) and financial information (such as bank account numbers), (5) physical characteristics or description, and (6) the other information that identifies, relates to, describes, or is capable of being associated with, a particular individual that we describe in “Information we collect.”&nbsp; Commercial information, including (1) records of products or services purchased or received from McDonald’s, (2) username, password, or other account information used to obtain access to McDonald’s online services. (3) information on actions taken on McDonald’s websites or mobile apps, which may include information about McDonald’s products or services considered and the times you visit our websites or use or mobile apps, and (4) information about consumer preferences and behavior that we collect on our websites and mobile apps or purchase from third parties in order to target consumers for digital advertisements or to personalize content we deliver on our websites and mobile apps. Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement, as well as the information listed above in the section titled “Information we Collect:” You have the right to request that we delete Personal Information about you that we have collected from you.  For requests made in connection with the Right of Access, Right to Know, and/or Right of Deletion, please note:  as required under applicable law, we must take steps to verify your request before we can provide personal information to you, delete personal information, or otherwise process your request.&nbsp. To verify your request, you must provide your name, email address, and state of residence, and you may also have the option to provide you phone number.&nbsp. If we believe we need further information to verify your request as required by law, we may ask you to provide additional information to us. we will process your request within 45 days after receipt of a verifiable request, unless we notify you that we require additional time to respond, in which case we will respond within such additional period of time required by law. 

Summary:
The service provides details about what kinds of personal information they collect. The service provides information about how they intend to use your personal data. This service collects your IP address for location use. The service may use tracking pixels, web beacons, browser fingerprinting, and/or device fingerprinting on users.. This service tracks which web page referred you to it. This service receives your location through GPS coordinates. This service may collect, use, and share location data. The service may sell your data. Your personal data is given to third parties. The service can sell or otherwise transfer your personal data as part of a bankruptcy proceeding or other type of financial transaction.. This service requires first-party cookies. Blocking first party cookies may limit your ability to use the service. Tracking via third-party cookies for other purposes including advertising. Tracking pixels are used in service-to-user communication. Your profile is combined across various products. This service ignores the Do Not Track (DNT) header and tracks users anyway even if they set this header.. This service tracks you on other websites. The service uses your personal data to employ targeted third-party advertising. You can opt out of targeted advertising. The service informs users that its privacy policy does not apply to third party websites. Your data may be processed and stored anywhere in the world. This service can view your browser history. This service holds onto content that you've deleted.