We process the following personal information only as necessary to deliver contractual services as illustrated in the Terms of Use to you: Facial data, such as when you use some features provided by us to create special effects or emojis for your streaming section or pictures that you uploaded on Likee Services, but such data will only be processed offline to fulfill the special effects or emojis and we will not use it for other purposes unless we have obtained your explicit consent or turn this into deidentified data. We may collect some or all of the following Personal Information about you when you use Likee Services for legitimate interests:  Network activity information, such as your browsing history, search history, the videos or pages you visited, the date and time of your visits, other users’ accounts that you subscribed, and information regarding your interaction with other users; Information about you from third-party service providers, such as advertising partners and data analytics providers;  and Cookies, small pieces of data to enable us to provide certain features, which are collected by us or our business partners to measure and understand the web pages you click on and how you use Likee Services, enhance your experience using Likee Services, and provide you with targeted advertising on Likee Services and elsewhere across your different devices. We may also collect, use and share your information to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your Personal Information but is not considered Personal Information as this data does not directly or indirectly reveal your identity.  to use information that you provided us, such as pictures and video contents that you choose to upload or broadcast on Likee Services, as part of our advertising and marketing campaigns to promote Likee Services;  to enable us and our advertising partners to provide ads that may be more relevant to your interests;  We may share your information with certain authorized third parties to assist in the improvement and optimization of Likee Services,  to our business partners so that we can improve Likee Services; to third-party advertising partners so that they can deliver ads they believe are relevant to you in other third party apps (for a list of our current advertising partners please visit Advertising Partners); to cloud storage providers to store the information you provide;  you may have some or all of the following rights:  access and update certain personal information that you have provided with us by logging into your Likee account and using the features and functionalities available there; You can change the mobile advertising identifiers in your mobile device or limit advertising tracking through your mobile device’s privacy settings. and rectify and delete your personal data retained on Likee Services. We maintain servers around the world and your information collected by us are firstly stored and processed in servers nearest to your region, but in several cases your information may be stored and processed in any other country where we maintain data collection facilities. We use the following criteria to determine the period for which we will keep your information:  our contractual obligations and rights in relation to the information involved; obligation(s) under the applicable laws and regulations to retain data for a certain period of time; statute of limitations under the applicable laws; our reasonable business purposes. and disputes or potential disputes.  You may also delete your account. To delete your account, you may use the “Delete Account” function available at Setting or email us indicating in English that you would like to delete your account, after which you will receive instructions from us. We take appropriate administrative, technical and physical security measures to safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of certain your personal information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information.  Your data (including private messages) may be shared with legal agencies if we in our good faith believe that you have engaged in child abuse, or if we are requested to do so by relevant legal agencies.   If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly. we WILL NOT SELL your Personal Information to any third party. 

Summary:
The service's data retention period is kept to the minimum necessary for fulfilling its purposes. Your biometric data is collected. This service can view your browser history. This service gathers information about you through third parties. Tracking via third-party cookies for other purposes without your consent.. Your personal data is aggregated into statistics. This service may use your personal information for marketing purposes. The service uses your personal data to employ targeted third-party advertising. Third parties may be involved in operating the service. Your personal data is given to third parties. You can request access and deletion of personal data. Your data may be processed and stored anywhere in the world. This service keeps user logs for an undefined period of time. You have the right to leave this service at any time. The user is informed about security practices. The service can read your private messages. Blocking first party cookies may limit your ability to use the service. This service does not sell your personal data.