The personal data we may collect from you  How and why we use your personal data When you participate in research opportunities on our website or mobile apps, we collect:  Information you proactively share with us about who you are, what you think (for example your opinions on topical issues, companies and brands) and what you do (for example what shops you like to shop in, what TV shows you have recently watched, or what kind of things you own) Device and browser “metadata” (basically an audit trail of your device and browser use), which is information that is collected automatically when you interact with us. Metadata includes your IP address, the make, model and operating system of the device you have used and browser type  If you have agreed to download YouGov Pulse, our tracking software (you will have been specifically invited to do this, it doesn’t happen automatically), we collect:  Device and browser metadata Information about websites you have visited, which applications you have downloaded onto your computer and mobile devices, and how and when you use them (we do not collect any data that you input into secure forms whilst browsing (such as usernames, passwords or online transactions) Search terms that you enter into search engines Information about what is being watched on certain media apps that you may use, for example Netflix and Amazon Prime  You can find more information about YouGov Pulse, the types of information that may be collected and how they are used, here. If you have agreed to participate in YouGov Safe, we collect:  Any information that you agree to upload, which may relate to your viewing history on one or more streaming services, or your online purchase history (and you will always be able to see what information will be uploaded, how it will be used and who it may be shared with before you confirm that you’re happy for the information to be collected) >Some of the data that you provide us will fall within what data protection law describes as ‘sensitive’, or ‘special categories of personal data’, such as your racial or ethnic origin, political opinions, religious beliefs or information concerning your health or sexual orientation. For example, we may ask you about your voting history or intention, or whether you regard yourself as belonging to a particular religion. We use this information in the same way we use all the other information we collect, but the law requires that we have your explicit consent to collect and use it. Each time we ask questions that fall into one of these categories, if you haven’t consented to our use of data in that category we’ll remind you that we need it.   Other companies that sell data: we may purchase data from companies that sell certain types of data that are valuable to us.  We may combine your data, such as your survey responses, with data about other YouGov members and turn them into aggregated insights.  We use your IP address and other device and browser metadata to identify behavior that may be contrary to our Terms and Conditions, and we sometimes repeat questions during surveys to check for inattention or other indicators of poor-quality responses. Perform sanctions checks We will securely share certain personal data with third parties that perform sanctions checks (searches of government or international body sanctions lists) to reduce the risk of money laundering, terrorist financing, corruption, and other financial crime arising from our activities. In addition to the uses we describe above, provided you choose to participate in this way, we may also share your data, such as survey responses, with trusted partner organisations. By matching personal details (for example your name, email address and postcode or a unique identifier) or online identifiers (such as cookie IDs), our partners can use your data to:  Create and improve products and services, such as consumer segmentations, to help other organisations better understand the likely characteristics of their customers. and Create audiences for advertisers to target with more relevant communications and proposition. Our use of personal data to show you targeted advertising   We think that online advertising could be much better. When you are a member of YouGov you’ll notice that some of our services will ask for your consent to show you personalised ads while you interact with us (for example, in our surveys or apps). If you agree, these ads will be personalised based on the profiling data you decide to share with us, and you will be able to withdraw your consent at any time.  In order to use your personal data in the ways described above, we may share it within YouGov, with trusted third parties who provide services to us YouGov is a global organisation. This means that some of the personal data that we collect may be transferred to companies in the YouGov group that are in different countries. For example, when a client wants to carry out research in multiple countries, or our global data teams analyse data from across the world.   Our service providers 

Summary:
Details are provided about what kind of information they collect. Information is provided about how your personal data is used. Many different types of personal data are collected. Sensitive data is collected and shared to target advertising. Information is gathered about you through third parties. Your personal data is aggregated into statistics. Your provided identifiable information is actively checked by the service. This service shares your personal data with third parties that are not involved in its operation. Your personal data is used to employ targeted third-party advertising. Your personal data is used for advertising. This service gives your personal data to third parties involved in its operation. Your data may be processed and stored anywhere in the world. Third parties are involved in operating the service.