Tumblr is a subsidiary of Automattic, a technology company that empowers people to build beautiful websites, tell their stories, and find and grow their audience. What We Collect You can keep yourself fairly anonymous on Tumblr, but remember that your posts, blogs, pages, and username are all visible to the public by default.  People that know your email address can also find your blogs. If you’d rather be unlisted, head over to your Account Settings.  We also may send you other kinds of emails, which you can opt-out of either from your Account Settings page or by using the “Opt-Out” link in the emails themselves.  In some cases, we partner with Third Party Services that may provide information about you. We use information about native actions to improve the Services, develop new Services, and, particularly, to personalize your Tumblr experience. Personalization using this information may include presenting you with new posts relevant to what you’ve liked, providing you with better search results, and showing you advertising more relevant to your interests.  Reblogs, Likes, and Replies are a matter of public record, so if you’re truly ashamed of your desires it’s best to keep them to yourself. But why? Be proud of who you are. You’re beautiful. We’re looking you in the eyes and telling you how beautiful you are.   We will sometimes collect financial information, such as information related to your payment method (valid credit card number, type, expiration date or other financial information). This happens when you decide to purchase a paid Service. We do not, however, store that financial information. such information is stored by our payment processor (the "Payment Processor"), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy (the Payment Processor may also have other terms, and you are responsible for locating and familiarizing yourself with those terms, as applicable). We use internal tools and third party applications and services (like Google Analytics or comScore) to collect and analyze this information. Some of this information may also be associated with the Internet Protocol Address (“IP Address”) used to access the Services.  We automatically receive and record information from your web browser when you interact with the Services, such as your browser type and version, what sort of device you are using, your operating system and version, your language preference, the website or service that referred you to the Services A web tag is code or a pixel embedded in a web page, or email, that allows Tumblr or a third party to see that you have looked at that page. We use cookies and web tags to enable our servers to recognize your web browser and tell us how and when you use the Services, as described above in “Information Related to Use of the Services.” Our cookies do not, by themselves, contain information that personally identifies you, and we don't combine the general information collected through cookies with other such information to tell us who you are. However, we do use cookies to identify that you have logged in, and that your web browser has accessed the Services, and we may associate that information with your Account if you have one. Some services that we use (including Third Party Services), such as Google Analytics, use web tags and may also place their own cookies on your browser, and individual blogs on our network may contain code that places their own cookies. We also run limited-time studies using web tags, sometimes with third parties, to, for example, measure the effectiveness of our advertising or email.  In order to provide you with all of this Tumblr content for free, Tumblr selectively runs advertisements. We, and our parent company, Automattic, work with online advertising companies to provide you with advertising that is as relevant and useful as possible. To make our ads more relevant and useful, we make educated guesses about your interests based on your activity on our sites and services. If you do not prefer personalized advertising experiences, you may opt-out. Note that if you opt-out you will continue to see advertisements on Tumblr, though they will be less relevant and useful to you.   When using web-based versions of Tumblr, you may opt-out of interest-based or personalized advertising by using the following industry opt-out pages:   (EU) European Interactive Digital Advertising Alliance (EDAA) - www.youronlinechoices.com (US) Network Advertising Initiative (NAI) - www.networkadvertising.org (US) Digital Advertising Alliance (DAA) - www.aboutads.info (Japan) Data Driven Advertising Initiative (DDAI) - www.ddai.info  Agents with whom we share such information for these reasons are generally bound by confidentiality obligations and, unless we tell you differently, our agents do not have any right to use information we share with them beyond the scope and duration of what is necessary to assist us  Information Disclosed Pursuant to Business Transfers: In some cases, we may choose to buy or sell business assets. In these transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party.  You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.  That said, we also reserve the right to access, preserve, and disclose any information as we reasonably believe is necessary, in our sole discretion, to (i) satisfy any law, regulation, legal process, governmental request, or governmental order, (ii) enforce this Privacy Policy and our Terms of Service, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security, trust and safety, or technical issues (including exchanging information with other companies and organizations for the purposes of improving security and preventing fraud, spam, and malware), (iv) respond to user support requests, or (v) protect the rights, property, health or safety of us, our users, any third parties or the public in general, including but not limited to situations involving possible violence, suicide, or self-harm. We may share or disclose non-private information, Aggregate Information, or other non-personally identifying information with people and entities that we do business with. Tumblr will retain your information only for as long as is necessary for the purposes set out in this Privacy Policy, for as long as your Tumblr account is active or as needed to provide you with the Services.  Deleting your Account may not fully remove the content you have published from our systems, as caching of, backups of, copies of, or references to your Account Information may not be immediately removed. In addition, given the nature of sharing on the Services, some of the public activity on your Account prior to deletion (such as reblogs of your blog posts) may remain stored on our servers and accessible to the public. If you’re a California resident, the CCPA provides you with rights regarding your personal information.  

Summary:
This service is a subsidiary of Automattic. Details are provided about what kind of information they collect.  Pseudonyms are allowed. You can choose with whom you share content. You can opt out of promotional communications. Information is gathered about you through third parties. Your personal data is used for advertising. The terms for this service are easy to read. This service gives your personal data to third parties involved in its operation. Third-party cookies are used for statistics. Your IP address is collected, which can be used to view your approximate location. This service tracks which web page referred you to it. The cookies used by this service do not contain information that would personally identify you. Tumblr requires third party cookies. Tracking pixels are used in service-to-user communication. Your personal data is used to employ targeted third-party advertising. You can opt out of targeted advertising. Third parties used by Tumblr are bound by confidentiality obligations. Your personal data may be sold or otherwise transferred as part of a bankruptcy proceeding or other type of financial transaction. Promises will be kept after a merger or acquisition. The service will only respond to government requests that are reasonable. Only aggregate data is given to third parties. The data retention period is kept to the minimum necessary for fulfilling its purposes. Copies of your content may remain indefinitely on Tumblr's systems. The service claims to be CCPA compliant for California users.