Claim: Danny Newman, who died on December 1, 2007, was the author of the book entitled Subscribe Now!, where he outlines his unwavering advocacy for subscription-based ticket sales.
Evidence: Newman is the author of the 1977 book Subscribe Now!, which was published by the Theatre Communications Group. The book outlines Newman's unwavering advocacy for subscription-based ticket sales. He died on December 1, 2007 of pulmonary fibrosis.