Claim: KKMX, owned by Brooke Communications Inc. has been broadcasting adult hits (generally adult contemporary pop and mainstream rock hits from the 1970s through at least the 1990s) on frequency 104.3 from Roseburh, Oregon since 1989.
Evidence: Licensed to Tri City, Oregon, United States, the station is currently owned by Brooke Communications, Inc. In early 1996, KKMX became "Mix 104" as it switched to ABC's Adult Contemporary format. In 1998, the station returned to a Hot AC format as "104-5 Kiss FM" with a focus on the frequency of the Roseburg translator. 104.3 signed on the air in 1989 as "FM 104 KTRQ" with a pop music format featuring a wide variety of contemporary hits. In 1994, KKMX rebranded as "Soft Rock 104" as they added the translator at 104.5 in Roseburg. 104.3 MHz Roseburg, Oregon