Claim: John Vella (born April 21, 1950) started his business with one store, he wanted it to sell only Packers gear.
Evidence: The idea was for a retail store that sold only Raiders gear, novelties and collectibles, and catered to the die-hard fan that he remembered from his playing days. In 1987, Vella started his business, originally called "John Vella's Raider Locker Room", with one store in Castro Valley, California.