Claim: Despite its popularity, Xou da Xuxu's product launches failed in attracting children and adolescents.
Evidence: In spite of the systematic negative reactions of the intellectuals and specialized critics, Xou da Xuxa soon became the most successful children's show in Brazilian television history, transforming its presenter into a phenomenon between the mid-80s and early 90s. Xou da Xuxa was a most successful Brazilian children's television program, which transformed its host into a celebrity during the 1980s and 1990s.