Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. 2014-064
October 2014
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. Section 1 Important Notice
The Board of Directors and Board of Supervisors of the Company, its directors, supervisors and senior executives hereby guarantee that no false or misleading statement or material omission was made to the materials in this report and that they will assume all the responsibilities, individually and jointly, for the trueness, accuracy and completeness of the report.
All the directors have attended the board meeting reviewing this quarterly report.
Wang Li, the person in charge of the Company, Liu Zhijun, the person in charge of the accounting work, and Ying Huadong, the responsible person of the accounting institution (Accountant in Charge) hereby declare that the Financial Statements enclosed in this Third Quarterly Report are true, accurate and complete.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. Section 2 Changes in Major Financial Data and Shareholders I. Major Accounting Data and Financial Indexes
Are retrospective adjustments or restatement made to previous financial statements of the Company due to accounting policy changes or accounting errors?
□ Yes√ No
||||||||
|-|-|-|-|-|-|-|
||Amount at the end of||Amount at the end of previous||Increase/Decrease from the end of||
||reporting period||year||the previous year||
|Total assets (Yuan)|2,462,722,786.33||2,134,940,597.85||15.35%||
|Net assets attributable to|1,297,091,755.16||1,250,224,375.08||||
|shareholders of the listed|||||3.75%||
|company (Yuan)|||||||
|||||||Year-on-year|
|||Year-on-year|||||
|||||Amount from the year||increase/decrease from|
||Amount of the reporting|increase/decrease|||||
|||||beginning to the end||the year beginning to|
||period|during the reporting|||||
|||||of the reporting period||the end of the reporting|
|||period|||||
|||||||period|
|Operating revenue (Yuan)|191,370,878.36|9.73%||507,512,259.37||11.72%|
|Net profit attributable to|8,944,292.82|||46,590,135.10|||
|shareholders of the listed||-45.90%||||-17.11%|
|company (Yuan)|||||||
|Net profit attributable to|||||||
|shareholders of the listed|||||||
|company after deduction of|8,442,688.01|-48.37%||45,181,624.71||-18.21%|
|non-recurring profit and loss|||||||
|(Yuan)|||||||
|Net cash flow arising from||||-256,993,076.26|||
||--|--||||-220.01%|
|operating activities (Yuan)|||||||
|Basic EPS (Yuan/share)|0.0114|-45.71%||0.0594||17.04%|
|Diluted EPS (Yuan/share)|0.0114|-45.71%||0.0594||17.04%|
|Weighted average ROE|0.7%|-0.63%||3.66%||-0.93%|

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. Items of non-recurring profit and loss and related amounts:
√ Applicable□ Not applicable
Unit: Yuan
||||
|-|-|-|
||Amount from the beginning||
|Item|of the year to the end of the|Remarks|
||reporting period||
|Gains and losses from disposal of non-current assets (including||Gains from disposal of fixed|
||16,372.18||
|the offset accrued asset impairment provisions)||assets|
|||The development fund for the|
|||service industry from the Bureau|
|||of Finance of Nantong, and the|
|Government subsidies recorded into current gains and losses||special fund for setting up online|
|(except those closely related with corporate business and enjoyed|1,045,575.46|SEG electronics market and SEG|
|according to national standards or certain quota)||E-Commerce platform from the|
|||Economy, Trade and Information|
|||Commission of Shenzhen|
|||Municipality|
|Transferred-back provisions for impairment of accounts|||
||11,420.00||
|receivable, for which separate impairment tests are carried out|||
|Other non-operating income and expenses except the||Liquidated damages collected|
||816,623.40||
|above-mentioned items||from defaulting tenants|
|Less: amount affected by the income tax|106,157.38||
|Amount affected by the minority shareholders’ equity (after|||
||375,323.27||
|tax)|||
|Total|1,408,510.39|--|

An explanation shall be made with regard to the Company's considerations for defining non-recurring profit and loss items according to the Explanatory Announcement No.1 on Information Disclosure for Companies Offering Their Securities to the Public— Non-recurring Profit and Loss and the reason for classifying the non-recurring profit and loss items listed in this announcement as the recurring ones.
□ Applicable√ Not applicable
In the reporting period, the Company is not involved with any circumstances of defining the non-recurring profit and loss items defined or listed by Interpretive Bulletin No. 1 on Information Disclosure by Companies Publicly Issuing Securities— Non-recurring Gains and Losses as the recurring profit and loss items.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. II. Total Number of Shareholders and Shareholding Information of the Top Ten Shareholders at the End of the Reporting Period
1. Total number of ordinary shareholders and shareholding information of the top ten ordinary shareholders at the end of the reporting period
Unit: share
||||||||||
|-|-|-|-|-|-|-|-|-|
|Total number of ordinary shareholders|||||||||
|||64,444|||||||
|at the end of the reporting period|||||||||
|Shareholding information of the top 10 ordinary shareholders|||||||||
|||||||Quantity of|Information on pledged or||
|Name of the|||Shareholding|Quantity of|||||
||Nature of the shareholder|||||restricted|frozen shares||
|shareholder|||percentage|shares held|||||
|||||||shares held|Share status|Quantity|
|Shenzhen SEGGroup Co., Ltd.|State-owned legal person||30.24%|237,359,666||0|||
||||||||Frozen|83,679,833|
|Zeng Ying|Domestic natural person||1.02%|8,040,826||0|||
|Liu Guocheng|Domestic natural person||0.70%|5,492,895||0|||
|Gong Qianhua|Overseas natural person||0.68%|5,311,520||0|||
|Phillip Securities(Hong Kong)Limited|Overseas legal person||0.32%|2,550,023||0|||
|UBS AG LONDONBRANCH|Overseas legal person||0.30%|2,339,805||0|||
|ZhongrongInternational TrustCo., Ltd. --- RuihuaNo.3|Others||0.26%|2,008,888||0|||
|NORGES BANK|Overseas legal person||0.24%|1,890,226||0|||
|Liu Guohong|Domestic natural person||0.23%|1,790,841||0|||
|Ju Yongmei|Domestic natural person||0.22%|1,723,555||0|||
|Shareholding information of the top ten shareholders of non-restricted shares|||||||||
|||Quantity of unrestricted ordinary shares|||Share type||||
|Name of the shareholder|||||||||
|||held|||Share type|||Quantity|
|Shenzhen SEG Group Co., Ltd.||237,359,666|||RMB ordinary shares|||237,359,666|
|Zeng Ying||8,040,826|||Domestically listed foreign shares|||8,040,826|

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
|||||
|-|-|-|-|
|Liu Guocheng|5,492,895|Domestically listed foreign shares|5,492,895|
|Gong Qianhua|5,311,520|Domestically listed foreign shares|5,311,520|
|Phillip Securities (Hong Kong)Limited|2,550,023|||
|||Domestically listed foreign shares|2,550,023|
|UBS AG LONDON BRANCH|2,339,805|Domestically listed foreign shares|2,339,805|
|Zhongrong International Trust Co.,Ltd. --- Ruihua No.3|2,008,888|||
|||RMB common stock|2,008,888|
|NORGES BANK|1,890,226|Domestically listed foreign shares|1,890,226|
|Liu Guohong|1,790,841|Domestically listed foreign shares|1,790,841|
|Ju Yongmei|1,723,555|RMB ordinary shares|1,723,555|
||Shenzhen SEG Group Co., Ltd. (hereinafter referred to as "SEG Group") has no associated|||
|Notes to the associated relationship or|relationship with other shareholders, nor is it a concerted action unit as described in the|||
|concerted action among the|Management Methods for Disclosure of Information on Changes of Shareholding Status of|||
|above-mentioned shareholders|Shareholders of Listed Companies. It is unknown whether other shareholders have an|||
||associated relationship or are concerted action units or not.|||
|Notes to information on the top ten||||
|unrestricted ordinary shareholders||||
||None|||
|who participate in financing or||||
|securities margin trading (if any)||||

Did the top ten ordinary shareholders or the top ten non-restricted ordinary shareholders of the Company conduct any agreed repurchase securities trading within the reporting period?
□ Yes√ No
The top ten ordinary shareholders or the top ten non-restricted ordinary shareholders of the Company did not conduct any agreed repurchase securities trading within the reporting period.
2. Total number of preferred shareholders and shareholding information of the top ten preferred shareholders at the end of the reporting period
□ Applicable√ Not applicable
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. Section 3 Important Matters
I. Particulars of and Explanations on Changes in Main Accounting Items and Financial Indexes during the Reporting Period
√ Applicable□ Not applicable
(I) Balance Sheet Items
||||||
|-|-|-|-|-|
|Item|Ending balance|Beginning balance|Difference|Year-on-year|
|||||increase/decrease (%)|
|Monetary funds|227,823,881.75|336,593,493.81|-108,769,612.06|-32.31%|
|Notes receivable|5,020,000.00|-|5,020,000.00|100.00%|
|Accounts receivable|97,927,333.81|204,086,309.32|-106,158,975.51|-52.02%|
|Other receivables|47,356,365.06|25,033,354.72|22,323,010.34|89.17%|
|Inventory|213,487,129.58|98,000,921.50|115,486,208.08|117.84%|
|Other current assets|771,431,635.74|419,925,176.02|351,506,459.72|83.71%|
|Loans and advances issued|331,508,101.95|243,871,438.72|87,636,663.23|35.94%|
|Construction in progress|152,277.60|-|152,277.60|100.00%|
|Short-term loans|189,992,863.65|70,000,000.00|119,992,863.65|171.42%|
|Notes payable|23,868,146.65|-|23,868,146.65|100.00%|
|Accounts payable|53,773,914.88|181,751,142.48|-127,977,227.60|-70.41%|
|Accounts received in advance|136,723,779.66|208,684,489.90|-71,960,710.24|-34.48%|
|Payroll payable|6,758,349.96|17,065,382.28|-10,307,032.32|-60.40%|
|Interest payable|839,269.98|-|839,269.98|100.00%|
|Dividends payable|1,777,170.54|1,317,296.42|459,874.12|34.91%|
|Other current liabilities|256,081,250.66|-|256,081,250.66|100.00%|
|Long-term loans|72,000,000.00|-|72,000,000.00|100.00%|
|Other non-current liabilities|220,948.15|762,246.19|-541,298.04|-71.01%|
|Retained profits|3,309,640.46|-42,080,494.64|45,390,135.10||

1. Monetary funds decreased by 108.77 million Yuan compared with the period-beginning amount, with a
decrease of32.31%. The main reasons are as follows:
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.① The Company and its owned subsidiaries poured the idle funds into bank financial products within the reporting period.
② Part of capitals was invested into Nantong SEG Times Square Project.
2. Notes receivable increased by 5.02 million Yuan, with an increase of100.00% compared to the period-beginning amount. The main reason for the increase is that Shenzhen SEG Industrial Investment Co., Ltd. (hereinafter referred to as "SEG Industrial"), an owned subsidiary of the Company, received payment from its customers through bank acceptances within the reporting period.
3. Accounts receivable decreased by 106.16 million Yuan compared to the period-beginning amount, with a decrease of52.02%, which is mainly caused by the issuance of loans to customers by Shenzhen SEG Electronic Commerce Co., Ltd. (hereinafter referred to as "SEG E-Commerce"), an owned subsidiary of the Company, within the reporting period.
4. Other receivables increased by 22.32 million Yuan, with an increase of89.17% compared to the period-beginning amount.
①The increase is mainly attributable to the payment of business cash deposits to customers made by SEG E-Commerce, an owned subsidiary of the Company.
②Nantong SEG Time Square Development Co., Ltd. (hereinafter referred to as "Nantong SEG"), an owned subsidiaries of the Company, paid Nantong Constructional Engineering Management Office for the security payment to peasant-workers employed by Nantong SEG Times Square Project within the reporting period. 5. Inventory increased by 115.49 million Yuan, with an increase of117.84% compared to the period-beginning amount. The increase is mainly due to the construction expenses incurred from the Nantong SEG Time Square Project by Nantong SEG, an owned subsidiary of the Company, within the reporting period.
6. Other current assets increased by 351.51 million Yuan, with an increase of83.71% compared to the period-beginning amount, which is mainly because the Company and its owned subsidiaries poured the idle funds into bank financial products.
7. Loans and advances issued increased by 87.64 million Yuan as compared to the period-beginning amount, with an increase of35.94%, which is mainly attributable to increases in small loans issued by Shenzhen SEG Credit
Co., Ltd. (hereinafter referred to as "SEG Credit"), an owned subsidiary of the Company, within the reporting
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. period.
8. Construction in progress increased by 150,000 Yuan, with an increase of100% compared to the period-beginning amount, which mainly owes to the unfinished market reconstruction projects incurred by Shenzhen SEG Electronics Market Management (Nanjing) Co., Ltd. (hereinafter referred to as "Nanjing SEG"), an owned subsidiary of the Company, within the reporting period.
9. Short-term loans increased by 119.99 million Yuan, with an increase of171.42% compared to the period beginning, which is mainly because the Company and its owned subsidiaries acquired loans from banks within the reporting period.
10. Notes payable increased by 23.87 million Yuan as compared to the period-beginning amount, with an increase of100%, which mainly lies in the issuance of L/C to customers by SEG E-Commerce within the reporting period. 11. The accounts payable decreased by 127.98 million Yuan, with a decrease of70.41% compared to the period-beginning amount. The main reason for this is that SEG E-Commerce repaid suppliers the payment for goods within the reporting period.
12. Accounts received in advance decreased by 71.96 million Yuan short from the period-beginning amount, with a decrease of34.48%. The main reason for the decrease is that SEG E-Commerce and enterprises in the e-commerce market carried forward the advance payment at the year beginning to revenue within the reporting period.
13. Payroll payable decreased by 10.31 million Yuan as compared to the period-beginning amount, with a decrease of60.40%, which mainly results from the payment of wages and bonuses accrued in the previous year within the reporting period.
14. Interest payable increased by 840,00 Yuan as compared to the period-beginning amount, with an increase of100.00%, which mainly benefits from the Company's obtainment of bank loans whose interest was accrued. 15. Dividends payable increased by 840,000 Yuan as compared to the period-beginning amount, with an increase of100.00%, which mainly benefits from the increase in dividends unpaid to the minority shareholders by Shenzhen SEG Baohua Enterprise Development Co., Ltd. (hereinafter referred to as SEG Baohua), an owned subsidiary of the Company, within the reporting period.
16. Other current liabilities increased by 256.08 million Yuan as compared to the period-beginning amount, with
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. an increase of100.00%, which mainly results from the short-term financing bonds issued by the Company, the increased loan principals and the accrued interest within the reporting period.
17. Long-term loans decreased by 72 million Yuan as compared to the period-beginning amount, with an increase of100.00%, which mainly benefits from the Company's obtainment of long-term loans from banks within the reporting period.
18. Other non-current liabilities decreased by 540,000 Yuan as compared to the period-beginning amount, with a decrease of71.01%, mainly because SEG E-Commerce received the government subsidies for special use and the amount recognized as deferred income dropped within the reporting period.
19. Retained profits increased by 45.39 million Yuan from the period-beginning amount because the net profits attributable to the parent company rose within the reporting period.
(II) Profit Statement Items
||||||
|-|-|-|-|-|
|Item|Amount of the|Amount of the|Difference|Year-on-year|
||current period|previous period||increase/decrease|
|||||(%)|
|Interest income|34,403,812.13|21,666,208.70|12,737,603.43|58.79%|
|Interest expenses|2,276,194.45|-|2,276,194.45|100.00%|
|Financing expenses|7,375,517.50|-5,652,768.84|13,028,286.34||
|Losses from asset impairment|834,423.77|1,424,380.61|-589,956.84|-41.42%|
|Non-operating expenses|267,517.42|132,214.19|135,303.23|102.34%|
|Profit and loss of the minorityshareholders|18,765,617.59|12,490,376.10|6,275,241.49|50.24%|
|Other comprehensive income|-12,743.43|-20,480.51|7,737.08|-37.78%|
|Total comprehensive incomeattributable to minorityshareholders|18,761,358.74|12,483,531.51|6,277,827.23|50.29%|
|Net profit attributable to owners ofthe parent company|46,590,135.10|56,205,802.99|-9,615,667.89|-17.11%|

1. Interest income increased by 12.74 million Yuan, with an increase of58.79% compared to the same-period
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. amount of last year. The main reason for the increase is that the loan scale of SEG Credit had a year-on-year increase and that interest income from small loans was up within the reporting period.
2. Interest expenses increased by 2.28 million Yuan, with an increase of100% compared to the same-period amount of last year. This is mainly because SEG Credit obtained bank loans and issued short-term financing bonds within the reporting period, which increased interest and issuance expenses.
3. Financing expenses increased by 13.03 million Yuan, which mainly owes to increasing bank loans obtained and short-term financing expenses incurred by the Company within the reporting period.
4. Losses from asset impairment decreased by 590,000 Yuan, with a decrease of41.42% compared to the same-period amount of last year, which mainly lies in the decrease in provisions for accrued loans by SEG Credit within the reporting period.
5. Non-operating expenses increased by 140,000 Yuan, with an increase of102.34% compared to the same-period amount of last year, which is mainly due to increases in donations by the Company within the reporting period, as compared with the same period of last year.
6. Profits and loss of minority shareholders increased by 6.28 million Yuan, with an increase of50.24% compared to the same-period amount of last year. The main reason for the increase lies in increases in the profits of SEG Credit and Changsha SEG Development Co., Ltd, the owned subsidiaries of the Company, within the reporting period.
7. Other comprehensive income increased by 10,000 Yuan, which mainly results from increases in market value of Youhao Group's stock held by SEG Baohua within the reporting period.
8. Total comprehensive income attributable to minority shareholders increased 6.28 million Yuan, with an increase of50.29% compared to the same-period amount of last year. The main reason for the increase is the same as the above 6.
9. The net profit attributable to owners of the parent company decreased by 9.62 million Yuan, with a decrease of17.11% compared to the same-period amount of last year. The main reasons are:
① Increases in the losses of Huakong SEG led to decreases in investment income.
② Increases in expenses on the Company's loan interest.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. (III) Items in the Cash Flow Statement
||||||
|-|-|-|-|-|
|Item|Amount of the current|Amount of the previous|Difference|Year-on-year|
||period|period||increase/decrease (%)|
|Cash received from selling of goods andprovision of labor service|1,415,586,835.65|513,046,854.84|902,539,980.81|175.92%|
|Cash received from interest andcommissions|39,743,428.36|27,078,487.85|12,664,940.51|46.77%|
|Tax refunds|69,010,412.27||69,010,412.27|100.00%|
|Cash paid for purchase of goods andacceptance of labor service|1,449,451,484.99|405,872,371.73|1,043,579,113.26|257.12%|
|Cash paid for interest and commissions|423,331.00||423,331.00|100.00%|
|Taxes and dues paid|119,251,625.37|83,505,336.57|35,746,288.80|42.81%|
|Cash from withdrawal of investment|2,998,000,000.00|1,718,000,402.78|1,279,999,597.22|74.51%|
|Cash received from acquisition ofinvestment income|24,520,510.52|15,951,369.43|8,569,141.09|65.38%|
|Net cash received from disposal of fixedassets, intangible assets and otherlong-term assets|20,300.00|400.00|19,900.00|4975.00%|
|Cash paid for purchase and constructionof fixed assets, intangible assets andother long-term assets|8,660,217.94|13,417,176.26|-4,756,958.32|-35.45%|
|Cash paid for investment|3,277,587,332.32|1,715,450,070.26|1,562,137,262.06|91.06%|
|Cash received from obtainment of loans|320,400,000.00|105,000,000.00|215,400,000.00|205.14%|
|Other cash received concerningfinancing activities|250,285,729.56||250,285,729.56|100.00%|
|Cash paid for repayment of debts|130,086,320.51|45,000,000.00|85,086,320.51|189.08%|
|Cash paid for distribution of dividendsand profit or for repayment of interest|27,959,212.50|8,957,530.29|19,001,682.21|212.13%|
|Other cash paid concerning financingactivities|710,000.00||710,000.00|100.00%|

1. Cash received from selling of goods and provision of labor service increased by 902.54 million Yuan, with an increase of175.92% compared to the same period of last year, which mainly owes to increases in proceeds from
the supply chain business of SEG E-Commerce as compared to the same period of last year.
2. Cash from interest and commissions increased12.66 million Yuan, with an increase of46.77% compared to the
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. same period of last year. The main reason for the increase is that the loan scale of SEG Credit had a year-on-year increase and that interest income from small loans was up within the reporting period.
3. Tax refunds increased by 69.01 million Yuan, with an increase of100% compared to the same period of last year, which mainly lies in that SEG E-Commerce expanded its supply chains business and that the obtained tax refunds went up, as compared to the same period of last year.
4. Other cash received concerning operating activities decreased by 101.93 million Yuan, with a decrease of21.92% compared to the same period of last year, which is mainly because the e-commerce market reduced the business of paying taxes on behalf of e-dealers.
5. Cash paid for purchase of goods and acceptance of labor service increased by 1,043.58 million Yuan, with an increase of257.12% compared to the same period of last year. The main reasons for the increase are:
① SEG E-Commerce increased its purchase expenses for its supply chains business as compared to the same period of last year;
② Nantong SEG incurred construction expenses for the Nantong SEG Time Square Project.
6. Cash paid for interest and commissions increased by 420,000 Yuan, with an increase of100% compared to the same period of last year, which mainly results from increases in loan interest expenses by SEG Credit.
7. Taxes and dues paid increased 35.75 million Yuan, with an increase of42.81% compared to the same period of last year. This is mainly because the Company and its owned subsidiaries' corporate income tax of last year went up and final settlement of the corporate income tax of last year was conducted in the reporting period.
8. Cash from withdrawal of investment increased by 1,280 million Yuan, with an increase of74.51% compared to the same period of last year. This is mainly because the Company's owned subsidiaries increased their scale and frequency of investment in bank financial products within the reporting period.
9. Cash received from acquisition of investment income increased 8.57 million Yuan, with an increase of65.38% compared to the same period of last year. This mainly results from increases in the Company and its owned subsidiaries' income from bank financing products and in cash dividends obtained from companies they held equity interest.
10. Regarding the "net cash received from disposal of fixed assets, intangible assets and other long-term assets",
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. cash received from disposal of obsolete assets increased by 20,000 Yuan from the same-period amount of last year.
11. Cash paid for purchase and construction of fixed assets, intangible assets and other long-term assets decreased by 4.76 million Yuan, with a decrease of35.45% compared to the same period of last year. The main reason is that the Company's owned subsidiaries cut their expenses on the renovation and reconstruction of the market.
12. Cash paid for investment increased by 1,562.14 million Yuan, with an increase of91.06% compared to the same period of last year. This is mainly because the Company and its owned subsidiaries increased their scale and frequency of investment in bank financial products within the reporting period.
13. Cash received from obtainment of loans increased by 215.4 million Yuan, with an increase of205.14% compared to the same period of last year, which is mainly because the Company obtained new loans from banks within the reporting period.
14. Other cash received concerning financing activities increased by 250.29 million Yuan, with an increase of100% compared to the same period of last year, which is mainly due to increases in funds obtained through the Company's issuance of short-term financing bonds within the reporting period.
15. Cash paid for repayment of debt increased 85.09 million Yuan, with an increase of189.08% compared to the same period of last year, which mainly owes to increases in repayment of loans by that the Company and its owned subsidiaries to banks within the reporting period.
16. Cash paid for distribution of dividends and profit or for repayment of interest increased by19 million Yuan, with an increase of212.13% compared to the same period of last year, which mainly owes to increases in cash dividends paid by the Company's owned subsidiaries to minority shareholders within the reporting period. 17. Other cash paid concerning financing activities increased by 710,000 Yuan, with an increase of100% compared to the same period of last year, which is mainly due to increases in expenses for issuing short-term financing bonds by the Company's owned subsidiaries within the reporting period.
II. Progress and Influences of Important Matters and Analysis of Solutions
√ Applicable□ Not applicable
(I) Related Transactions Concerning Daily Operating Activities
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. In order to carry out business in the e-market, the Company, in 2014, needs to rent partial property on the 8th floor of SEG Plaza from SEG Group, who is a controlling shareholder of the Company and owner of the Plaza, as the revolving warehouse for the Company's commercial tenants in the e-market. The Third Meeting of the Sixth Board of Directors of the Company, convened on March 18, 2014, approved such lease. During the lease term, the Company has to pay the rent and property management fees to SEG Group. Under the condition that the related directors shall withdraw from voting, the Board of Directors of the Company has agreed to conduct such related transactions related to daily operations in 2014 with SEG Group in respect of the property lease based on the market sound value and that the relevant amount shall be no greater than RMB 1.2 million Yuan. (More information on the matter can be referred to the Public Notice on the Resolutions of the Third Meeting of the Sixth Board of Directors of Shenzhen SEG Co., Ltd. and the Public Notice of Shenzhen SEG Co., Ltd. on Estimated Matters Related to Related Transactions Concerning Daily Operating Activities in 2014 disclosed on the China Securities Journal, the Securities Times, the Securities Daily, the Hong Kong Commercial Daily and the Cninfo website on March 20, 2014).
Within the reporting period, the Company shall pay SEG Group a total of RMB 146,550 Yuan for the rent and property management fees.
(II) Matter on the Company's Proposal of Investing in the Property Parcel Bidding for and Construction of Xi'an SEG Time Square Project
The Company has proposed to invest RMB 30 million Yuan as the registered capital to incorporate in Xi'an a sole proprietorship, i.e. Xi'an SEG Time Square Development Co., Ltd. (hereinafter referred to as the "Project Company", whose official name is subject to its business registration), to take charge in the development and operations of the Xi'an SEG Time Square Project. The 14th Interim Meeting of the Sixth Board of Directors, convened on July 3, 2014, and the Second Interim Meeting of Shareholders in 2014, convened on July 21, 2014, of the Company approved such proposal. The Project Company has planned to participate in the tender, auction and listing procedures so as to obtain an award of the land use rights. Upon such obtainment and according to progress of the project, the Project Company has also planned to borrow money from the Company and banks for the development and construction of the project. The above-mentioned meetings approved that the Company may invest into the project construction. The approved totally estimated amount is RMB 600 million Yuan, among which 30 million Yuan is the registered capital injected by the Company, 150 million Yuan is an interest-bearing loan issued to the Project Company by the Company and the remaining amount comes from the Project
Company's bank loans and considerations of and creditor's rights from its sales.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. More information on the matter can be referred to the Public Notice on Resolutions of the 14th Interim Meeting of the Sixth Board of Directors of Shenzhen SEG Co., Ltd., and the Public Notice on the Company's Proposal of Participating in the Parcel Bidding and Construction of the Xi'an SEG Time Square Project disclosed on July 5, 2014, and the Public Notice on the Resolutions of the Second Interim Meeting of Shareholders of Shenzhen SEG Co., Ltd. in 2014 disclosed on July 22, 2014 on the China Securities Journal, the Securities Times, the Securities Daily, the Hong Kong Commercial Daily and the Cninfo website.
As of the disclosure date of the report, registration of the Project Company "Xi'an Fengdong New City SEG Time Square Real Estate Co., Ltd." had been completed and the tender, auction and listing procedures of the property parcel have not yet publicly started.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
||||
|-|-|-|
||Disclosuredate|Query index on the website disclosing theinterim report|
|Description of important matters|||
|1. Matter on utilizing the own idle funds to buy financialproductsIn order to improve capital efficiency, the Company and itsowned subsidiaries may reasonably use their own idle funds tobuy financial products to increase capital proceeds and gainbetter ROI for the Company and its shareholders under thecondition that the normal operations will not be affected. Theown idle funds planned to capitalize shall not be more thanRMB 1 billion Yuan and the funds within such limit may beused in a rolling manner.||The Public Notice on Resolutions of the 14thInterim Meeting of the Sixth Board of Directorsof Shenzhen SEG Co., Ltd. and the Public Noticeon the Purchase of Financial Products with OwnIdle Funds of Shenzhen SEG Co., Ltd. disclosedon http://www.cninfo.com.cn/.|
||July 5, 2014||
|||The Public Notice on the Resolutions of theSecond Interim Meeting of Shareholders ofShenzhen SEG Co., Ltd. in 2014 disclosed onhttp://www.cninfo.com.cn/.|
||July 22, 2014||
|2. Matter on investment in setting up Suzhou SEG DigitalLife PlazaFor enhancing the popularity and influence of the SEG insouthern Suzhou, the Company invested RMB 8 million Yuanas the registered capital to set up a sole proprietorshipsubsidiary "Suzhou SEG Digital Life Plaza Management Co.,Ltd." so that it can rent the property of floors 1 through 4 (atotal floorage of about 17,000 sqm) of Tianxiang InternationalBuilding owned by Suzhou Tianxiang Real Estate Group Co.,Ltd. to run Suzhou SEG Digital Life Plaza.|||
|||The Public Notice on Resolutions of the 15thInterim Meeting of the Sixth Board of Directorsof Shenzhen SEG Co., Ltd. and the Public Noticeon Investment of Shenzhen SEG Co., Ltd. to BuildSuzhou SEG Digital Life Plaza disclosed onhttp://www.cninfo.com.cn/.|
||July 30, 2014||
|3. An owned subsidiary acquired the operating assets ofChangsha Hengxi Hotel to found Changsha ChengguoHotel Xingsha BranchShenzhen Seg Baohua Enterprise Development Co., Ltd., asubsidiary that the Company holds 66.58% of its shares,acquired the operating assets of Changsha Hengxi Hotellocated in Xingsha technological development zone ofChangsha, Hunan with RMB 7 million Yuan to foundChangsha Chengguo Hotel Xingsha Branch.|||
|||The Public Notice on Resolutions of the 14thInterim Meeting of the Sixth Board of Directorsof Shenzhen SEG Co., Ltd. and the Public Noticeon Acquisition of the Operating Assets ofChangsha Hengxi Hotel to Found ChangshaChengguo Hotel Xingsha Branch by an OwnedSubsidiary of Shenzhen SEG Co., Ltd. disclosedon http://www.cninfo.com.cn/.|
||July 5, 2014||
|4. Temporary halt of the Company's stockThe Company is deliberating matters that may exert materialinfluence on the Company. To prevent abnormal fluctuations inthe share price and protect investors' benefits, the Companyapplied for a trading halt according to relevant regulations ofShenzhen Stock Exchange. With approval, trading of theCompany's stock (Stock symbol: SHEN SEG, SHEN SEG B;and Stock code: 000058, 200058) will be halted since the||The Public Notice on the Stock Halt of ShenzhenSEG Co., Ltd. disclosed onhttp://www.cninfo.com.cn/.|
||August 28,2014||
|||The Public Notice on Progress of the Stock Haltof Shenzhen SEG Co., Ltd. disclosed onhttp://www.cninfo.com.cn/.|
||September 4,2014||

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
||||
|-|-|-|
||Disclosuredate|Query index on the website disclosing theinterim report|
|Description of important matters|||
|trading market starts on August 28, 2014.|||
|5. The Company's stock trading resumes.The 18th interim meeting of the sixth Board of Directors of theCompany was convened on September 4, 2014 in the way ofcommunication voting. The meeting deliberated and approvedthe Proposal on Determining the Accounting Method Appliedto the Equities of Shenzhen Huakong SEG Co., Ltd. Held byShenzhen SEG Co., Ltd. and the Company finally determinedthe corresponding accounting classification method. Afterapplication, the Company's stock will resume trading since thetrading market starts on September 5, 2014.|||
|||The Public Notice on Resolutions of the 18thInterim Meeting of the Sixth Board of Directorsof Shenzhen SEG Co., Ltd., the Public Notice onResuming Trading of Shenzhen SEG Co., Ltd. andthe Public Notice on Determining the AccountingMethod Applied to the Equities of ShenzhenHuakong SEG Co., Ltd. Held by Shenzhen SEGCo., Ltd. disclosed onhttp://www.cninfo.com.cn/.|
||September 5,2014||

III. Commitments Made by the Company or the Shareholders Holding More Than5% Shares, Which Were Made in or Prior to but Lasted within the Reporting Period
√ Applicable□ Not applicable
|||||||
|-|-|-|-|-|-|
||Commitment||Commitment|Commitment||
|Commitment matter||Content|||Fulfillment|
||made by||date|term||
|Commitment on share reform|Not applicable|||||
|Commitments made in the||||||
|acquisition report and the|Not applicable|||||
|report of changes in equity||||||
|Commitments made at the||||||
||Not applicable|||||
|time of restructuring assets||||||
|||Provisions of Article 5 of the Equity||||
|||Transfer Agreement signed between||||
|||the Company and SEG Group when||||
||||||Commitments|
|||the former was listed: SEG group||||
|Commitment made at the time|||||were fulfilled|
|||agrees: that the Company and its||||
|of initial public offering or|SEG Group||July 1, 1996|Long-term|in the|
|||affiliates and joint ventures may use||||
|refinancing|||||reporting|
|||the eight trademarks of SEG Group||||
||||||period.|
|||registered in China Trademark||||
|||Office; and on the common||||
|||trademarks; and that the Company||||

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
|||||||
|-|-|-|-|-|-|
||Commitment||Commitment|Commitment||
|Commitment matter||Content|||Fulfillment|
||made by||date|term||
|||may use the above-mentioned||||
|||trademarks and the marks similar to||||
|||them as the Company's common||||
|||logo and may use them and those||||
|||similar to them during the||||
|||Company's operation; and that the||||
|||Company shall not need to make||||
|||any payment to SEG Group for the||||
|||use of the above-mentioned||||
|||trademarks or marks if the||||
|||Company has no logo.||||
|||1.With respect to the issue pointed||||
|||out by the Shenzhen Securities||||
|||Regulatory Bureau in 2007 at the||||
|||spot investigation of the Company,||||
|||that "There is an issue of horizontal||||
|||competition in the e-market||||
|||business between your company||||
|||and SEG Group", the Company||||
|||received the Letter of Commitment||||
|||from SEG Group on September 14,|||Commitments|
|Other commitments||2007, whose content is as follows:|||were fulfilled|
||||September|||
|(including additional|SEG Group|SEG Group and Shenzhen SEG Co.,||Long-term|in the|
||||14, 2007|||
|commitments)||Ltd. (hereinafter referred to as|||reporting|
|||"Shenzhen SEG") have similar|||period.|
|||business in the -market in||||
|||Shenzhen, and this has its historic||||
|||causes and is due to the objective||||
|||background of market development;||||
|||Our Group hereby promises that we||||
|||will not individually operate a||||
|||market whose business is similar||||
|||with that of Shenzhen SEG in that||||
|||same city.||||

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
|||||||
|-|-|-|-|-|-|
||Commitment||Commitment|Commitment||
|Commitment matter||Content|||Fulfillment|
||made by||date|term||
|||The sixth interim meeting of the||||
|||fifth Board of Directors of the||||
|||Company, convened on January 25,||||
|||2011, deliberated and approved the||||
|||Proposal on Resolving the||||
|||Horizontal Competition Issue||||
|||between the Company and its||||
|||Controlling Shareholder. Through||||
|||||5 years, from|Commitments|
|||friendly consultations between the||||
|||||February 1,|were fulfilled|
|||parties, SEG Group agrees to grant|January 26,|||
|||||2011 to|in the|
|||a carte blanche to the Company to|2011|||
|||||January 31,|reporting|
|||operate and manage the "SEG||||
|||||2015|period.|
|||communications market" originally||||
|||operated and managed directly by||||
|||SEG Group. To this end, the parties||||
|||signed an entrusted operation and||||
|||management contract which||||
|||provides that SEG Group shall pay||||
|||the Company 200,000 Yuan each||||
|||year as the entrusted O&M fees.||||
|Other commitments made to||||||
|the medium and small|Not applicable|||||
|shareholders of the Company||||||
|Whether commitments were||||||
||Yes|||||
|fulfilled on time||||||
|Reason for not fulfilling the||||||
|commitments and future plan|None|||||
|(if applicable)||||||

IV. Estimation of the Business Performance in 2014
Warning and reasons for forecasts on loss of the accumulated net profit from the year beginning to the end of next period or sharp year-on-year changes in net profit
□ Applicable√ Not applicable
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. V. Securities Investment
√ Applicable□ Not applicable
|||||||||||||
|-|-|-|-|-|-|-|-|-|-|-|-|
|||||Number of||Number||||||
|||||shares held|Period-begin|of shares|Period-end|Period-e|Gains and|||
|||Short form|Initial|||||||||
|Securities|Securities|||at the|ning|held at|percentage|nd book|losses in the|Accounting|Share|
|||of the|investment|||||||||
|type|code|||period|percentage of|the period|of|value|reporting|item|source|
|||securities|cost (Yuan)|||||||||
|||||beginning|shareholding|end|shareholding|(Yuan)|period|||
|||||(share)||(share)||||||
|||||||||||Financial||
|||Youhao||||||545,540.||assets|Initial|
|Stock|600778||90,405.00|60,683|0.04%|60,683|0.04%||0.00|||
|||Group||||||17||available|share|
|||||||||||for sale||
|||||||||||Long-term||
|||Huakong|279,307,04|201,345,03||201,345,0||93,068,3|-9,779,937.||Initial|
|Stock|000068||||22.45%||22.45%|||equity||
|||SEG|6.38|3||33||70.48|56||share|
|||||||||||investment||
||||279,397,45|201,405,71||201,405,7||93,613,9|-9,779,937.|||
|Total|||||--||--|||--|--|
||||1.38|6||16||10.65|56|||

On September4, 2014, the 18th Interim Meeting of the Fifth Board of Directors of the Company examined and approved the Proposal of Deciding the Accounting Method of the Equity in Shenzhen Huakong SEG Co., Ltd. Held by The Company. The Company finally decide the method of financial accounting and classification of the equity in Huakong SEG held by the Company. Since the Company still has significant influence on Huakong SEG, the Company will continue to carry out accounting business according to the classification accounting method based on “Long-term equity investment”.
Notes to equities of other listed companies held by the Company
□ Applicable√ Not applicable
The Company does not hold any equity of other listed companies during the reporting period.
VI. Derivative Investment
□ Applicable√ Not applicable
The Company has no derivative investment during the reporting period.
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. VII. Reception Record of Investigations, Communication and Interviews in the Reporting Period
√ Applicable□ Not applicable
|||||||
|-|-|-|-|-|-|
||||||Main content of discussion|
|Time|Place|Means|Object type|Object||
||||||and the materials provided|
|||||Guotai Junan||
|||||Securities, Tianfeng|The visitors wanted to|
|||||Securities, China|realize the Company’s|
|||||Zhongtou|business pattern and basic|
|July 11, 2014|The Company|Field research|Institution|||
|||||Securities, Pacific|operation status, and the|
|||||Asset Management|operation of the Company’s|
|||||Co., Ltd, and|property and outlets.|
|||||Jinying Funds||
||||||The investor inquired the|
||||||development direction of|
||||||the Company and the|
|July 12, 2014|the Company|Phone call|Individual|Investor|current market, and made|
||||||suggestions on the|
||||||operation and development|
||||||of the Company.|
||||||The investor inquired the|
||||||disclosure date of the|
||||||Company's semi-annual|
|July 14, 2014|the Company|Phone call|Individual|Investor||
||||||report. The Company told|
||||||the investor the date was|
||||||August 29, 2014.|
||||||The investor asked about|
||||||the specific operation of the|
||||||Company in the first half of|
||||||2014. The Company|
|August 25, 2014|the Company|Phone call|Individual|Investor||
||||||advised the investor to|
||||||follow the Company's|
||||||semi-annual report of 2014|
||||||to be disclosed.|
||||||The investors asked why|
||||||the Company halted trading|
|||||Investors (11|and when the trading would|
|August 28, 2014|the Company|Phone call|Individual|||
|||||persons)|resume. The Company|
||||||answered according to the|
||||||content of Public Notices.|

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
|||||||
|-|-|-|-|-|-|
||||||Main content of discussion|
|Time|Place|Means|Object type|Object||
||||||and the materials provided|
||||||The investors asked why|
||||||the Company halted trading|
|||||Investors (10|and when the trading would|
|September 1, 2014|the Company|Phone call|Individual|||
|||||persons)|resume. The Company|
||||||answered according to the|
||||||content of Public Notices.|
||||||The investors asked why|
||||||the Company halted trading|
|||||Investors (8|and when the trading would|
|September 2, 2014|the Company|Phone call|Individual|||
|||||persons)|resume. The Company|
||||||answered according to the|
||||||content of Public Notices.|
||||||The investors asked why|
||||||the Company halted trading|
|||||Investors (5|and when the trading would|
|September 3, 2014|the Company|Phone call|Individual|||
|||||persons)|resume. The Company|
||||||answered according to the|
||||||content of Public Notices.|
||||||The investors asked why|
||||||the Company halted trading|
|||||Investors (4|and when the trading would|
|September 4, 2014|the Company|Phone call|Individual|||
|||||persons)|resume. The Company|
||||||answered according to the|
||||||content of Public Notices.|
||||||The investors asked|
||||||questions related to the|
||||||determining of accounting|
||||||methods applied to equities|
|||||Investors (4||
|September 5, 2014|the Company|Phone call|Individual||of Huakong SEG held by|
|||||persons)||
||||||the Company. The|
||||||Company answered|
||||||according to the content of|
||||||Public Notices.|
||||||The investors asked|
||||||questions related to the|
||||||determining of accounting|
|September 9, 2014|the Company|Phone call|Individual|Investor|methods applied to equities|
||||||of Huakong SEG held by|
||||||the Company. The|
||||||Company answered|

Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd.
|||||||
|-|-|-|-|-|-|
||||||Main content of discussion|
|Time|Place|Means|Object type|Object||
||||||and the materials provided|
||||||according to the content of|
||||||Public Notices.|
||||||The investor asked about|
||||||the disclosure date of the|
|September 15,|||||Company's Q3 report. The|
||the Company|Phone call|Individual|Investor||
|2014|||||Company told the investor|
||||||the date was October 31,|
||||||2014.|
||||||The investor asked about|
||||||the disclosure date of the|
|September 22,|||||Company's Q3 report. The|
||the Company|Phone call|Individual|Investor||
|2014|||||Company told the investor|
||||||the date was October 31,|
||||||2014.|
||||||The investor asked about|
||||||the development direction|
||||||of the Company and the|
|September 23,||||||
||the Company|Phone call|Individual|Investor|current market, and made|
|2014||||||
||||||suggestions on the|
||||||operation and development|
||||||of the Company.|
||||||The investor asked about|
||||||the specific operation of the|
||||||Company in Q3 of 2014.|
|September 24,||||||
||the Company|Phone call|Individual|Investor|The Company advised the|
|2014||||||
||||||investor to follow the|
||||||Company's Q3 report of|
||||||2014 to be disclosed.|

 VIII. Influence to theCompany’s consolidated financial statements from the accounting standard newly issued or modified√ Applicable□ Not applicable
1. According to the accounting requirement of No. 2Enterprise’s Accounting Standard– Long-term Investment, the Company respectively lists the amount of year-beginning and period-end of the uncontrollable and jointly controlled and significantly influential equity investments into the Item of “Financial assets available for sale” for accounting, which was originally listed in the Item of “Long-term investment” for accounting, and its influence to theCompany’s financial status is as follows:
① The influence to the year-beginning amount: It increased 33,795,392.83 Yuan into the year-beginning amount of the Item of
“Financial assets available for sale”, and decreased 33,795,392.83 Yuan from the year-beginning amount of the Item of “Long-term
Main Body of 2014 Q3 Report of Shenzhen SEG Co., Ltd. investment” accordingly.
② The influence to the period-end amount: It increased 33,795,392.83 Yuan into the period-end amount of “Financial assets available for sale”, and decreased 33,795,392.83 Yuan from the period-end amount of the Item of “Long-term investment” accordingly.
2. According the the accounting requirement of No. 30Enterprise’s Accounting Standard– Forms of Financial Statement, the Company lists the gains of or losses from the “Financial assets available for sale”, which was originally listed in the Item of “Capital reserve” for accounting, into the Item of “Other comprehensive income” for accounting, and its influence to theCompany’s financial status is as follows:
① The influence to the year-beginning amount: It increased 235,756.32 Yuan into the year-beginning amount of the Item of “Other comprehensive income”, and decreased 235,756.32 Yuan from the year-beginning amount of the Item of “Capital reserve” accordingly.
② The influence to the period-end amount: It increased 235,756.32 Yuan into the period-end amount of the Item “Other comprehensive income”, and decreased 235,756.32 Yuan from the period-end amount of the Item of “Capital reserve” accordingly. 3. The newly-modified accounting standard has not directly influenced the measurement of theCompany’s operating result and cash flow in this reporting period.