Projet PERFORM (Horizon 2020, appel à projets 2017)
Action : Doctoral Networks
Panel : Economic Sciences
Statut du projet : CLOSED

The overall goal of PERFORM is to establish a European training network to prepare the next generation of Digital Retail Managers. Established Business Models need to be revised as customer behaviour is changing. Customers no longer prefer online or instore purchasing but switch between channels to suit their own personal requirements. Innovative digital technologies such as Internet of Things, Big Data, advanced analytics as well as augmented reality novel payment systems and visualisation concepts can create a unique and individual customer experience. With PERFORM we create a coherent customer experience for Digital Retail by combining online and traditional offline retail to an integrated Omnichannel system addressing the following 4 research objectives: ● Develop sustainable business models for the Digital Retail sector. ● Examine approaches to increase the customer experience along the customer journey. ● Investigate how technologies can be used to provide innovative Digital Retail services and create a unique customer experience. ● Develop knowledge base on Digital Retail operations and analytics. We will assist the Digital Retail sector to realise valuable strategic options for local EU retailers related to the Single Digital Market. PERFORM builds an interdisciplinary network including various disciplines (such as technology, business and behaviour science) and will educate Early Stage Researchers. PERFORM provides a timely response to the increasing need from the retail sector for highly skilled graduates and researchers, which are highly sought after in industry and academia. We offer exciting career perspectives based upon existing and future job profiles within the digital retail industry. The research programme of PERFORM will develop new methods, concepts and technology implementations for Digital Retail. Both academic and non-academic participants of PERFORM will contribute to strengthening the Innovation Capacity in Europe.

Mots clés : digital retail, connected retail, business models, omnichannel management, mobile commerce, payment systems, retail operations, customer experience, digital marketing, digital retail legal framework

Participants :
- Johannes Kepler University of Linz (Autriche) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 511868.16 €
- Intersport austria gesellschaft mbh (Autriche) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- Aws-institut fur digitale produkteund prozesse ggmbh (Allemagne) — Partner, beneficiary, Recherche, subvention : 498432.96 €
- Technology for mobile (Pologne) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- Dublin City University (Irlande) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 258294.75 €
- Raiffeisenlandesbank oberosterreichag (Autriche) — Partner, beneficiary, Organismes privés (hors enseignement), subvention : 511868.16 €
- Scheer management gmbh (Allemagne) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- Linnaeus University (Suède) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 527318.64 €
- Unimarkt (Autriche) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- University of Applied Sciences Upper Austria (Autriche) — Partner, beneficiary, Recherche, subvention : 511868.16 €
- Qreach ltd. (Irlande) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- Eindhoven University of Technology (Pays-Bas) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 510748.56 €
- Bluerock logistics (Pays-Bas) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €
- National University of Ireland (Irlande) — Coordinator, beneficiary, Enseignement supérieur ou secondaire, subvention : 538729.05 €
- Nts retail solutions (Autriche) — Partner, organization partner, Organismes privés (hors enseignement), subvention : 0.0 €