Projet RHUMBO (Horizon 2020, appel à projets 2018)
Action : Doctoral Networks
Panel : Economic Sciences
Statut du projet : SIGNED

Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place. Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups. However, the consumer neuroscience market is rapidly growing and demands new knowledge, new skills and new approaches to adapt to the technological evolution of the sector but also for comprehending and communicating with consumers. These requests only find a partial match in existing doctoral programmes. RHUMBO addresses this challenge by delivering an innovative multinational, multi-sectorial, and multidisciplinary research and training programme in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business. From the research point of view, RHUMBO will produce tools and models to predict human decision-making in business environments. RHUMBO will use mixed reality technologies (MRT) together with different biometric signals (fMRI, fNIRS, eye tracking, EEG, etc.), supported by artificial intelligence processing techniques, to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal consumer psychological states. With this purpose, RHUMBO’s partnership aggregates relevant scientific staff from the academic and corporate worlds which will be involved in a high-level personalised training programme that will guarantee ESRs and future PhD students outstanding Career Opportunities in the consumer behaviour sector and beyond. RHUMBO will disseminate results to a wide spectrum of stakeholders, create awareness in the general public about neuroscience and encourage neuroscience vocational careers among young students.

Mots clés : neuro business, decision making, mixed reality technologies, biometric signals, consumer behaviour, machine learning

Participants :
- University of Valencia (Espagne) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 501809.76 €
- Artinis medical systems bv (Pays-Bas) — Partner, beneficiary, Organismes privés (hors enseignement), subvention : 265619.88 €
- Neurons inc aps (Danemark) — Partner, beneficiary, Organismes privés (hors enseignement), subvention : 297522.0 €
- Johannes Kepler University of Linz (Autriche) — Partner, organization partner, Enseignement supérieur ou secondaire, subvention : 0.0 €
- University Hospital Bonn (Allemagne) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 203635.1 €
- Universitat Politècnica de València (Espagne) — Coordinator, beneficiary, Enseignement supérieur ou secondaire, subvention : 501809.76 €
- University of Pisa (Italie) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 522999.36 €
- Guger Technologies (Austria) (Autriche) — Partner, beneficiary, Organismes privés (hors enseignement), subvention : 264207.24 €
- Aalborg University (Danemark) — Partner, beneficiary, Enseignement supérieur ou secondaire, subvention : 346613.13 €
- Radboud University Nijmegen (Pays-Bas) — Partner, organization partner, Enseignement supérieur ou secondaire, subvention : 0.0 €