# An Introduction to Sociology

## The History of Sociology

For millennia, people have been fascinated by the relationships between individuals and societies. Many topics studied by ancient philosophers in their desire to describe an ideal society are still studied in modern sociology, including theories of social conflict, economics, social cohesion, and power in a continued attempt to describe an ideal society (Hannoum, 2003). Although we are more familiar with western philosophers like Plato and his student, Aristotle, eastern philosophers also thought about social issues.
Until recently, we have very few texts that are non-religious in nature that theorize about social life. From 4th century through the 19th century, the Catholic Church was the seat of power from today’s Turkey in the east to western and northern Europe, including the British Isles. Only monks who were charged with rewriting holy texts by hand and the aristocracy were literate. Moreover, the Church consolidated power. In the year 800, Pope Leo III named Charlemagne, the king of Francia (today’s France, Belgium, Netherlands and Germany) emperor of the Holy Roman Empire, giving one individual control over most of Europe. Doing so gave the Catholic Church the power to maintain its own traditions safeguard them from the influence of people practicing other religions. If any social patterns challenged any belief of the Church, those practitioners were massacred, burned at the stake, or labeled heretics. As a result, the records that we have are extremely subjective and do not offer an unbiased view of social practice.
In the 13th century, Ma Tuan-Lin, a Chinese historian, was the first to record, in his seminal encyclopedia titled General Study of Literary Remains, the social dynamics underlying and generating historical development.
In the 14th century, the Tunisian historian Ibn Khaldun (1332–1406) set the foundation for both modern sociology and economics. Khaldun proposed a theory of social conflict and provided a comparison of nomadic and sedentary life, an analysis of political economy, and a study connecting a tribe’s social cohesion to its capacity for power (Hannoum, 2003). Khaldun often challenged authorities. As sociologists continue to study and report on social issues and problems, they often find themselves in the center of controversy.
From 1347 to 1522, the bubonic plague ravaged Europe, killing up to 35% of population (Armstrong, 2019). The plague dealt a major blow to the credibility of the Catholic Church. Out of this chaos emerged the the work of Copernicus, Galileo, Leonardo, Newton, Linnaeus, and other philosophers whose work sometimes contradicted church teachings. Events once held to be the product of the divine hand could be analyzed by human reason and observation and could be explained by scientific, testable, and retestable hypotheses. As literacy spread through conquests and colonization, more records and literature became available for sociologists and historians to put social puzzles together.
In the 18th century, Enlightenment philosophers developed general principles that could be used to explain social life. Thinkers such as John Locke, François-Marie Arouet (Voltaire), Immanuel Kant, and Thomas Hobbes responded to what they saw as social ills by writing on topics that they hoped would lead to social reform. Mary Wollstonecraft (1759–1797) wrote about women’s conditions in society. Like Harriet Martineau and Jane Addams, her works were long ignored by the male academic structure, but since the 1970s, Wollstonecraft has been widely considered the first feminist thinker of consequence. Ideas about economic systems, the family, health and hygiene, national offense and defense, were among the many concerns of social life.
The early 19th century saw great changes with the Industrial Revolution, increased mobility, and new kinds of employment. It was also a period of increased trade, travel, and globalization that exposed many people — for the first time—to societies and cultures other than their own. Millions of people moved into cities and many people turned away from their traditional religious beliefs. Ideas spread rapidly, groups were created, political decisions became public decisions. Among a new generation of philosophers, there were some who believed they could make sense of it all.

### Creating a Discipline: European Theorists

### Auguste Comte (1798 – 1857)

The term sociology was first coined in 1780 by the French essayist Emmanuel-Joseph Sieyès (1748–1836) in an unpublished manuscript (Fauré et al. 1999). In 1838, the term was reintroduced by Auguste Comte (1798–1857). Comte originally studied to be an engineer, but later became a pupil of social philosopher Claude Henri de Rouvroy Comte de Saint-Simon (1760–1825). They both thought that social scientists could study society using the same scientific methods utilized in natural sciences. Comte also believed in the potential of social scientists to work toward the betterment of society. He held that once scholars identified the laws that governed society, sociologists could address problems such as poor education and poverty (Abercrombie et al. 2000).
Comte named the scientific study of social patterns positivism. He described his philosophy in a series of books called The Course in Positive Philosophy (1830–1842) and A General View of Positivism (1848). He believed that revealing the laws by which societies and individuals interact would usher in a new “positivist” age of history. While the field and its terminology have grown, sociologists still believe in the positive impact of their work.

### Harriet Martineau (1802 – 1876)

Harriet Martineau introduced sociology to English speaking scholars through her translation of Comte’s writing from French to English. She was an early analyst of social practices, including economics, social class, religion, suicide, government, and women’s rights. Her career began with Illustrations of Political Economy, a work educating ordinary people about the principles of economics (Johnson, 2003). She later developed the first systematic methodological international comparisons of social institutions in two of her most famous sociological works: Society in America (1837) and Retrospect of Western Travel (1838).
Martineau found the workings of capitalism at odds with the professed moral principles of people in the United States. She pointed out the faults with the free enterprise system in which workers were exploited and impoverished while business owners became wealthy. She further noted that the belief that all are created equal was inconsistent with the lack of women’s rights. Much like Mary Wollstonecraft, Martineau was often discounted in her own time because academic sociology was a male-dominated profession.

### Karl Marx (1818-1883)

Karl Marx was a German philosopher and economist. In 1848, he and Friedrich Engels (1820–1895) coauthored the Communist Manifesto. This book is one of the most influential political manuscripts in history. It also presents Marx’s theory of society, which differed from what Comte proposed.
Marx rejected Comte’s positivism. He believed that societies grew and changed as a result of the struggles of different social classes over the means of production. At the time he was developing his theories, the Industrial Revolution and the rise of capitalism led to great disparities in wealth between the owners of the factories and workers. Capitalism, an economic system characterized by private or corporate ownership of goods and the means to produce them, had developed in many nations.
Marx predicted that inequalities of capitalism would become so extreme that workers would eventually revolt. This would lead to the collapse of capitalism, which would be replaced by communism. Communism is an economic system under which there is no private or corporate ownership: everything is owned communally and distributed as needed. Marx believed that communism was a more equitable system than capitalism.
While his economic predictions did not materialize in the time frame he predicted, Marx’s idea that social conflict leads to change in society is still one of the major theories used in modern sociology.

### Herbert Spencer (1820–1903)

In 1873, the English philosopher Herbert Spencer published The Study of Sociology, the first book with the term “sociology” in the title. Spencer rejected much of Comte’s philosophy as well as Marx’s theory of class struggle and his support of communism. Instead, he favored a form of government that allowed market forces to control capitalism. His work influenced many early sociologists including Émile Durkheim (1858–1917). Spencer, using Charles Darwin’s work as a comparison said, “This survival of the fittest, which I have here sought to express in mechanical terms, is that which Mr. Darwin has called ‘natural selection,’ or the preservation of favoured races in the struggle for life.” (Spencer, 1864) The statement is often misinterpreted and adopted by those who believe in the superiority of one race over another.

### Georg Simmel (1858–1918)

Georg Simmel was a German art critic who wrote widely on social and political issues as well. Simmel took an anti-positivism stance and addressed topics such as social conflict, the function of money, individual identity in city life, and the European fear of outsiders (Stapley 2010). Much of his work focused on micro-level theories and analyzed the dynamics of two-person and three-person groups. His work also emphasized individual culture as the creative capacities of individuals (Ritzer and Goodman 2004).

### Émile Durkheim (1858–1917)

Émile Durkheim helped establish sociology as a formal academic discipline by establishing the first European department of sociology at the University of Bordeaux in 1895 and by publishing his Rules of the Sociological Method in 1895. In Division of Labour in Society (1893), Durkheim further laid out his theory on how societies transformed from a primitive state into a capitalist, industrial society. According to Durkheim, people rise to their proper levels in society based on merit.
Durkheim believed that sociologists could study objective social facts (Poggi, 2000). He also believed that through such studies it would be possible to determine if a society was “healthy” or “pathological.” Healthy societies were stable while pathological societies experienced a breakdown in social norms.
In 1897, Durkheim attempted to demonstrate the effectiveness of his rules of social research when he published a work titled Suicide. Durkheim examined suicide statistics in different police districts to research differences between Catholic and Protestant communities. He attributed the differences to socio-religious forces rather than to individual or psychological causes.

### Max Weber (1864–1920)

Prominent sociologist Max Weber established a sociology department in Germany at the Ludwig Maximilians University of Munich in 1919. Weber wrote on many topics related to sociology including political change in Russia and social forces that affect factory workers. He is known best for his 1904 book, The Protestant Ethic and the Spirit of Capitalism. The theory that Weber sets forth in this book is still controversial. Some believe that Weber argued that the beliefs of many Protestants, especially Calvinists, led to the rise of capitalism. Others interpret it as simply claiming that the ideologies of capitalism and Protestantism are complementary.
Weber believed that it was difficult, if not impossible, to use standard scientific methods to accurately predict the behavior of groups as some sociologists hoped to do. Weber argued that the influence of culture on human behavior had to be taken into account. This even applied to the researchers themselves, who should be aware of how their own cultural biases could influence their research. To deal with this problem, Weber and Wilhelm Dilthey introduced the concept of verstehen, a German word that means to understand in a deep way. In seeking verstehen, outside observers of a social world—an entire culture or a small setting—attempt to understand it from an insider’s point of view.
In The Nature of Social Action, Weber described sociology as striving to “… interpret the meaning of social action and thereby give a causal explanation of the way in which action proceeds and the effects it produces.” He and other like-minded sociologists proposed a philosophy of anti-positivism whereby social researchers would strive for subjectivity as they worked to represent social processes, cultural norms, and societal values. This approach led to some research methods whose aim was not to generalize or predict (traditional in science), but to systematically gain an in-depth understanding of social worlds.
The different approaches to research based on positivism or anti-positivism are often considered the foundation for the differences found today between quantitative sociology and qualitative sociology. Quantitative sociology uses statistical methods such as surveys with large numbers of participants. Researchers analyze data using statistical techniques to see if they can uncover patterns of human behavior. Qualitative sociology seeks to understand human behavior by learning about it through in-depth interviews, focus groups, and analysis of content sources (like books, magazines, journals, and popular media).

### Applying the Discipline: American Theorists and Practitioners

In the early 1900s, sociology reached universities in the United States. William Sumner held the first professorship in sociology (Yale University), Franklin Giddings was the first full professor of Sociology (Columbia University), and Albion Small wrote the first sociology textbook. Early American sociologists tested and applied the theories of the Europeans and became leaders in social research. Lester Ward (1841 – 1913) developed social research methods and argued for the use of the scientific method and quantitative data (Chapter 2) to show the effectiveness of policies. In order for sociology to gain respectability in American academia, social researchers understood that they must adopt empirical approaches.

### W.E.B. Du Bois (1868-1963)

William Edward Burghardt (W.E.B.) Du Bois, a Harvard-trained historian, pioneered the use of rigorous empirical methodology into sociology. His groundbreaking 1896-1897 study of the African American community in Philadelphia incorporated hundreds of interviews Du Bois conducted in order to document the familial and employment structures and assess the chief challenges of the community. These new, comprehensive research methods stood in stark contrast to the less scientific practices of the time, which Du Bois critiqued as being similar to doing research as if through the window of a moving car. His scientific approach became highly influential to entire schools of sociological study, and is considered a forerunner to contemporary practices. Additionally, Du Bois’ 1899 publication provided empirical evidence to challenge pseudoscientific ideas of biological racism (Morris, 2015; Green & Wortham, 2018), which had been used as justification to oppress people of different races.
Du Bois also played a prominent role in the effort to increase rights for Black people. Concerned at the slow pace of progress and advice from some Black leaders to be more accommodating of racism, Du Bois became a leader in what would later be known as the Niagara Movement. In 1905, he and others drafted a declaration that called for immediate political, economic, and social equality for African Americans. A few years later, he helped found the National Association for the Advancement of Colored People (NAACP) and served as its director of publications.

### Thorstein Veblen (1857 – 1929)

After a brief stint as an unemployed college graduate, Thorstein Veblen began to study the economy through a social lens, writing about the leisure class, the business class, and other areas that touched on the idea of ‘working’ itself. He researched the chronically unemployed, the currently unemployed, the working classes, and the impact of technology and business within society. Veblen is known as a co-founder of the branch (or school) of institutional economics.

### Jane Addams (1860-1935)

Jane Addams founded Hull House, a center that served needy immigrants through social and educational programs while providing extensive opportunities for sociological research. Founded in Chicago, Addams worked closely with University of Chicago’s Chicago School of Sociology. This school of thought places much importance on environment in which relationships and behaviors develop. Research conducted at Hull House informed child labor, immigration, health care, and other areas of public policy.

### Charles Horton Cooley (1864-1929)

Charles Horton Cooley posited that individuals compare themselves to others in order to check themselves against social standards and remain part of the group. Calling this idea ‘the looking-glass self,’ Cooley argued that we ‘see’ ourselves by the reactions of others with whom we interact. If someone reacts positively to our behavior, theoretically we will continue that behavior. He wrote substantially on what he saw as the order of life in Human Nature and the Social Order (1902) followed by Social Organization in 1909. He was very concerned with the increasing individualism and competitiveness of US society, fearing it would disrupt families as primary groups lost their importance.

### George Herbert Mead (1863–1931)

George Herbert Mead was a philosopher and sociologist whose work focused on the ways in which the mind and the self were developed as a result of social processes (Cronk, n.d.). He argued that how an individual comes to view himself or herself is based to a very large extent on interactions with others. Though Mead adopted Cooley’s concept of ‘looking-glasses,’ Mead felt that an individual’s reaction to a positive or negative reflection depended on who the ‘other’ was. Individuals that had the greatest impact on a person’s life were significant others while generalized others were the organized and generalized attitude of a social group. Mead often shares the title of father of symbolic interactionism with Cooley and Erving Goffman.

### Robert E. Park (1864-1944)

Robert E. Park is best known as the founder of social ecology. Attached to the Chicago School, Park focused on how individuals lived within their environment. One of the first sociologists to focus on ethnic minorities, he wrote on the Belgian oppression of the Congolese. When he returned to the US, he and Ernest Burgess researched the inner city to show that no matter who lived there, social chaos was prevalent. As such, it was not the residents who caused the chaos but the environment.

### Summary

Sociology was developed as an academic and scientific way to study and theorize about the changes to society brought on by the Industrial Revolution in the eighteenth and nineteenth centuries. Some of the earliest sociologists thought that societies and individuals’ roles in society could be studied using the same scientific methodologies that were used in the natural sciences, while others believed that is was impossible to predict human behavior scientifically, and still others debated the value of such predictions. Those perspectives continue to be represented within sociology today.

### Section Quiz

### Short Answer

### Further Research

Many sociologists helped shape the discipline. To learn more, check out this site featuring prominent sociologists and how they changed sociology.

### References

Abercrombie, N., S. Hill, & B. S. Turner. (2000). The Penguin Dictionary of Sociology. London: Penguin.
Armstrong, D. (2019) 1215: The Year That Changed Everything. The Teaching Company.
Buroway, M. (2005). “2004 Presidential Address: For Public Sociology.” American Sociological Review 70 (February): 4–28. Retrieved from http://burawoy.berkeley.edu/Public%20Sociology,%20Live/Burawoy.pdf.
Cronk, G. n.d. “George Herbert Mead.” Internet Encyclopedia of Philosophy: A Peer-Reviewed Academic Resource. Retrieved from http://www.iep.utm.edu/mead/.
Daileader, P. (2007). The Early Middle Ages. The Teaching Company.
Datar, R., Alatas, S., van den Bent, J., & Irwin, R. (2019). The Forum. Ibn Khaldun: 14th Century Sage. Retrieved from https://www.bbc.co.uk/sounds/play/w3csyp5t.
Durkheim, É. (1964 [1895]). The Rules of Sociological Method, edited by J. Mueller, E. George & E. Caitlin. 8th ed. Translated by S. Solovay. New York: Free Press.
The Editors of Encyclopaedia Britannica. (2020). Ma Duanlin Chinese Historian. Retrieved from https://www.britannica.com/biography/Ma-Duanlin.
Fauré, C., J. Guilhaumou, J. Vallier, & F. Weil. (2007 [1999]). Des Manuscrits de Sieyès, 1773–1799, Volumes I and II. Paris: Champion.
Green, D.S. and Wortham, R.A. (2018), The Sociological Insight of W.E.B. Du Bois. Sociological Inquiry, 88: 56-78. Retrieved January 10, 2021, from https://doi.org/10.1111/soin.12179
Hannoum, A. (2003). Translation and the Colonial Imaginary: Ibn Khaldun Orientalist. Middletown, CT: Wesleyan University. Retrieved from http://www.jstor.org/pss/3590803.
Hill, M. (1991). “Harriet Martineau.” Women in Sociology: A Bio-Bibliographic Sourcebook, edited by Mary Jo Deegan. New York: Greenwood Press.
Johnson, B. (2003). “Harriet Martineau: Theories and Contributions to Sociology.” Education Portal. Retrieved from http://education-portal.com/academy/lesson/harriet-martineau-theories-and-contributions-to-sociology.html#lesson.
Morris, A. (2015). The Scholar Denied: W. E. B. Du Bois and the Birth of Modern Sociology. Oakland, California: University of California Press. Retrieved January 10, 2021, from http://www.jstor.org/stable/10.1525/j.ctv1xxtc2
Poggi, Gianfranco. (2000). Durkheim. Oxford, United Kingdom: Oxford University Press.
Ritzer, G. & Goodman, D. (2004). Sociological Theory, 6th Edition. New York: McGraw Hill Education.
Stapley, Pierre. (2010). “Georg Simmel.” Cardiff University School of Social Sciences. Retrieved from http://www.cf.ac.uk/socsi/undergraduate/introsoc/simmel.html.
U.S. Congress Joint Economic Committee. (2010). Women and the Economy, 2010: 25 Years of Progress But Challenges Remain. August. Washington, DC: Congressional Printing Office. Retrieved from http://jec.senate.gov/public/?a=Files.Serve&File_id=8be22cb0-8ed0-4a1a-841b-aa91dc55fa81


# An Introduction to Sociology

## Theoretical Perspectives in Sociology

Sociologists study social events, interactions, and patterns, and they develop theories to explain why things work as they do. In sociology, a theory is a way to explain different aspects of social interactions and to create a testable proposition, called a hypothesis, about society (Allan 2006).
For example, although suicide is generally considered an individual phenomenon, Émile Durkheim was interested in studying the social factors that affect it. He studied social solidarity, social ties within a group, and hypothesized that differences in suicide rates might be explained by religious differences. Durkheim gathered a large amount of data about Europeans and found that Protestants were more likely to commit suicide than Catholics. His work supports the utility of theory in sociological research.
Theories vary in scope depending on the scale of the issues that they are meant to explain. Macro-level theories relate to large-scale issues and large groups of people, while micro-level theories look at very specific relationships between individuals or small groups. Grand theories attempt to explain large-scale relationships and answer fundamental questions such as why societies form and why they change. Sociological theory is constantly evolving and should never be considered complete. Classic sociological theories are still considered important and current, but new sociological theories build upon the work of their predecessors and add to them (Calhoun, 2002).
In sociology, a few theories provide broad perspectives that help explain many different aspects of social life, and these are called paradigms. Paradigms are philosophical and theoretical frameworks used within a discipline to formulate theories, generalizations, and the experiments performed in support of them. Three paradigms have come to dominate sociological thinking because they provide useful explanations: structural functionalism, conflict theory, and symbolic interactionism.

### Functionalism

Functionalism, also called structural-functional theory, sees society as a structure with interrelated parts designed to meet the biological and social needs of the individuals in that society. Functionalism grew out of the writings of English philosopher and biologist, Herbert Spencer, who saw similarities between society and the human body. He argued that just as the various organs of the body work together to keep the body functioning, the various parts of society work together to keep society functioning (Spencer, 1898). The parts of society that Spencer referred to were the social institutions, or patterns of beliefs and behaviors focused on meeting social needs, such as government, education, family, healthcare, religion, and the economy.
Émile Durkheim applied Spencer’s theory to explain how societies change and survive over time. Durkheim believed that society is a complex system of interrelated and interdependent parts that work together to maintain stability (Durkheim, 1893), and that society is held together by shared values, languages, and symbols. He believed that to study society, a sociologist must look beyond individuals to social facts such as laws, morals, values, religious beliefs, customs, fashion, and rituals, which all serve to govern social life (Durkheim, 1895). Alfred Radcliffe-Brown (1881–1955), a social anthropologist, defined the function of any recurrent activity as the part it played in social life as a whole, and therefore the contribution it makes to social stability and continuity (Radcliffe-Brown 1952). In a healthy society, all parts work together to maintain stability, a state called dynamic equilibrium by later sociologists such as Parsons (1961).
Durkheim believed that individuals may make up society, but in order to study society, sociologists have to look beyond individuals to social facts. . Each of these social facts serves one or more functions within a society. For example, one function of a society’s laws may be to protect society from violence, while another is to punish criminal behavior, while another is to preserve public health.
Another noted structural functionalist, Robert Merton (1910–2003), pointed out that social processes often have many functions. Manifest functions are the consequences of a social process that are sought or anticipated, while latent functions are the unsought consequences of a social process. A manifest function of a college education, for example, includes gaining knowledge, preparing for a career, and finding a good job that utilizes that education. Latent functions of your college years include meeting new people, participating in extracurricular activities, or even finding a spouse or partner. Another latent function of education is creating a hierarchy of employment based on the level of education attained. Latent functions can be beneficial, neutral, or harmful. Social processes that have undesirable consequences for the operation of society are called dysfunctions. In education, examples of dysfunction include getting bad grades, truancy, dropping out, not graduating, and not finding suitable employment.

### Criticism

One criticism of the structural-functional theory is that it can’t adequately explain social change even though the functions are processes. Also problematic is the somewhat circular nature of this theory: repetitive behavior patterns are assumed to have a function, yet we profess to know that they have a function only because they are repeated. Furthermore, dysfunctions may continue, even though they don’t serve a function, which seemingly contradicts the basic premise of the theory. Many sociologists now believe that functionalism is no longer useful as a macro-level theory, but that it does serve a useful purpose in some mid-level analyses.

### Conflict Theory

Conflict theory looks at society as a competition for limited resources. This perspective is a macro-level approach most identified with the writings of German philosopher and economist Karl Marx, who saw society as being made up of individuals in different social classes who must compete for social, material, and political resources such as food and housing, employment, education, and leisure time. Social institutions like government, education, and religion reflect this competition in their inherent inequalities and help maintain the unequal social structure. Some individuals and organizations are able to obtain and keep more resources than others, and these “winners” use their power and influence to maintain social institutions. The perpetuation of power results in the perpetuation of oppression.
Several theorists suggested variations on this basic theme like Polish-Austrian sociologist Ludwig Gumplowicz (1838–1909) who expanded on Marx’s ideas by arguing that war and conquest are the bases of civilizations. He believed that cultural and ethnic conflicts led to states being identified and defined by a dominant group that had power over other groups (Irving, 2007).
German sociologist Max Weber (1864–1920) agreed with Marx but also believed that, in addition to economic inequalities, inequalities of political power and social structure cause conflict. Weber noted that different groups were affected differently based on education, race, and gender, and that people’s reactions to inequality were moderated by class differences and rates of social mobility, as well as by perceptions about the legitimacy of those in power. A reader of Marx, Georg Simmel believed that conflict can help integrate and stabilize a society. He said that the intensity of the conflict varies depending on the emotional involvement of the parties, the degree of solidarity within the opposing groups, and the clarity and limited nature of the goals. Simmel also showed that groups work to create internal solidarity, centralize power, and reduce dissent. The stronger the bond, the weaker the discord. Resolving conflicts can reduce tension and hostility and can pave the way for future agreements.
In the 1930s and 1940s, German philosophers, known as the Frankfurt School, developed critical theory as an elaboration on Marxist principles. Critical theory is an expansion of conflict theory and is broader than just sociology, incorporating other social sciences and philosophy. A critical theory is a holistic theory and attempts to address structural issues causing inequality. It must explain what’s wrong in current social reality, identify the people who can make changes, and provide practical goals for social transformation (Horkeimer, 1982).
More recently, inequality based on gender or race has been explained in a similar manner and has identified institutionalized power structures that help to maintain inequality between groups. Janet Saltzman Chafetz (1941–2006) presented a model of feminist theory that attempts to explain the forces that maintain gender inequality as well as a theory of how such a system can be changed (Turner, 2003). Similarly, critical race theory grew out of a critical analysis of race and racism from a legal point of view. Critical race theory looks at structural inequality based on white privilege and associated wealth, power, and prestige.

### Criticism

Just as structural functionalism was criticized for focusing too much on the stability of societies, conflict theory has been criticized because it tends to focus on conflict to the exclusion of recognizing stability. Many social structures are extremely stable or have gradually progressed over time rather than changing abruptly as conflict theory would suggest.

### Symbolic Interactionist Theory

Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within a society. Communication—the exchange of meaning through language and symbols—is believed to be the way in which people make sense of their social worlds. Theorists Herman and Reynolds (1994) note that this perspective sees people as being active in shaping the social world rather than simply being acted upon.
George Herbert Mead is considered a founder of symbolic interactionism though he never published his work on it (LaRossa and Reitzes, 1993). Mead’s student, Herbert Blumer (1900-1987), coined the term “symbolic interactionism” and outlined these basic premises: humans interact with things based on meanings ascribed to those things; the ascribed meaning of things comes from our interactions with others and society; the meanings of things are interpreted by a person when dealing with things in specific circumstances (Blumer 1969). If you love books, for example, a symbolic interactionist might propose that you learned that books are good or important in the interactions you had with family, friends, school, or church. Maybe your family had a special reading time each week, getting your library card was treated as a special event, or bedtime stories were associated with warmth and comfort.
Social scientists who apply symbolic-interactionist thinking look for patterns of interaction between individuals. Their studies often involve observation of one-on-one interactions. For example, while a conflict theorist studying a political protest might focus on class difference, a symbolic interactionist would be more interested in how individuals in the protesting group interact, as well as the signs and symbols protesters use to communicate their message.
The focus on the importance of symbols in building a society led sociologists like Erving Goffman (1922-1982) to develop a technique called dramaturgical analysis. Goffman used theater as an analogy for social interaction and recognized that people’s interactions showed patterns of cultural “scripts.” He argued that individuals were actors in a play. We switched roles, sometimes minute to minute—for example, from student or daughter to dog walker. Because it can be unclear what part a person may play in a given situation, he or she has to improvise his or her role as the situation unfolds (Goffman, 1958).
Studies that use the symbolic interactionist perspective are more likely to use qualitative research methods, such as in-depth interviews or participant observation, because they seek to understand the symbolic worlds in which research subjects live.
Constructivism is an extension of symbolic interaction theory which proposes that reality is what humans cognitively construct it to be. We develop social constructs based on interactions with others, and those constructs that last over time are those that have meanings which are widely agreed-upon or generally accepted by most within the society. This approach is often used to examine what’s defined as deviant within a society. There is no absolute definition of deviance, and different societies have constructed different meanings for deviance, as well as associating different behaviors with deviance.
One situation that illustrates this is what you believe you’re to do if you find a wallet in the street. In the United States, turning the wallet in to local authorities would be considered the appropriate action, and to keep the wallet would be seen as deviant. In contrast, many Eastern societies would consider it much more appropriate to keep the wallet and search for the owner yourself. Turning it over to someone else, even the authorities, would be considered deviant behavior.

### Criticism

Research done from this perspective is often scrutinized because of the difficulty of remaining objective. Others criticize the extremely narrow focus on symbolic interaction. Proponents, of course, consider this one of its greatest strengths.

### Sociological Theory Today

These three approaches still provide the main foundation of modern sociological theory though they have evolved. Structural-functionalism was a dominant force after World War II and until the 1960s and 1970s. At that time, sociologists began to feel that structural-functionalism did not sufficiently explain the rapid social changes happening in the United States at that time. The women’s movement and the Civil Rights movement forced academics to develop approaches to study these emerging social practices.
Conflict theory then gained prominence, with its emphasis on institutionalized social inequality. Critical theory, and the particular aspects of feminist theory and critical race theory, focused on creating social change through the application of sociological principles. The field saw a renewed emphasis on helping ordinary people understand sociology principles, in the form of public sociology.
Gaining prominence in the wake of Mead’s work in the 1920s and 1930s, symbolic interactionism declined in influence during the 1960s and 1970s only to be revitalized at the turn of the twenty-first century (Stryker, 1987). Postmodern social theory developed in the 1980s to look at society through an entirely new lens by rejecting previous macro-level attempts to explain social phenomena. Its growth in popularity coincides with the rise of constructivist views of symbolic interactionism.

### Summary

Sociologists develop theories to explain social events, interactions, and patterns. A theory is a proposed explanation of those social interactions. Theories have different scales. Macro-level theories, such as structural functionalism and conflict theory, attempt to explain how societies operate as a whole. Micro-level theories, such as symbolic interactionism, focus on interactions between individuals.

### Section Quiz

### Short Answer

### Further Research

People often think of all conflict as violent, but many conflicts can be resolved nonviolently. To learn more about nonviolent methods of conflict resolution check out the Albert Einstein Institution.

### References

Allan, K. Contemporary Social and Sociological Theory: Visualizing Social Worlds. Thousand Oaks, CA: Pine Forge Press.
Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. Englewood Cliffs, NJ: Prentice Hall.
Broce, G. (1973). History of Anthropology. Minneapolis: Burgess Publishing Company.
Calhoun, C. (2002). Classical Sociological Theory. Malden, MA: Wiley-Blackwell.
Cooley, C. (1902). Human nature and the social order. NY: Charles Schribner’s Sons. Retrieved from https://www.asanet.org/charles-h-cooley.
Durkheim, É. (1984 [1893]). The Division of Labor in Society. New York: Free Press.
Durkheim, É. (1964 [1895]). The Rules of Sociological Method, edited by J. Mueller, E. George and E. Caitlin. 8th ed. Translated by S. Solovay. New York: Free Press.
Goffman, E. (1958). The Presentation of Self in Everyday Life. Edinburgh: University of Edinburgh, Social Sciences Research Centre.
Goldschmidt, W. (1996). “Functionalism” in Encyclopedia of Cultural Anthropology, Vol. 2, edited by D. Levinson and M. Ember. New York: Henry Holt and Company.
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Maryanski, A. & Turner, J. (1992). The Social Cage: Human Nature and the Evolution of Society. Stanford, CA: Stanford University Press.
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Parsons, T. (1961). Theories of Society: Foundations of Modern Sociological Theory. New York: Free Press.
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# An Introduction to Sociology

## Why Study Sociology?

When Elizabeth Eckford tried to enter Central High School in Little Rock, Arkansas, in September 1957, she was met by an angry crowd and was turned away by authorities. But she knew she had the law on her side. Three years earlier in the landmark Brown vs. the Board of Education decision, the U.S. Supreme Court had overturned twenty-one state laws that allowed Black and White people to be taught in separate school systems as long as the school systems were “equal.” The decision was nothing short of momentous, not only for education, but for a number of other segregation and discrimination issues that have lasted into this decade. And in that momentous decision, the Supreme Court cited the research of the husband-and-wife team of social scientists, Kenneth and Mamie Clark, as evidence that segregation generates in minority students a feeling of inferiority. In the ‘doll test,’ for example, the Clarks showed children four dolls, two with white skin and yellow hair and two with brown skin and black hair. When asked which doll they preferred, the majority of Black children chose the doll with the light skin doll, and they assigned positive characteristics to it. Most of the Black children discarded the doll with the brown skin—the one that had a closer resemblance to themselves.
When asked to choose the doll that looked like them, many children left the room, started to cry, and/or became depressed. The Clarks’ research contributed to the Supreme Court’s conclusion that separate but equal was damaging to students, and that separate facilities are unequal.

### Sociology and a Better Society

Since it was first founded, many people interested in sociology have been driven by the scholarly desire to contribute knowledge to this field, while others have seen it as way not only to study society but also to improve it. Besides desegregation, sociology has played a crucial role in many important social reforms, such as equal opportunity for women in the workplace, improved treatment for individuals with mental illnesses or learning disabilities, increased accessibility and accommodation for people with physical disabilities, the right of native populations to preserve their land and culture, and prison system reforms.
The predominant American sociologist, the late Peter L. Berger (1929–2017), in his 1963 book, Invitation to Sociology: A Humanistic Perspective, describes a sociologist as “someone concerned with understanding society in a disciplined way.” He asserts that sociologists have a natural interest in the monumental moments of people’s lives, as well as a fascination with banal, everyday occurrences. Berger also describes the “aha” moment when a sociological theory becomes applicable and understood:
Sociology can be exciting because it teaches people ways to recognize how they fit into the world and how others perceive them. Looking at themselves and society from a sociological perspective helps people see where they connect to different groups based on the many different ways they classify themselves and how society classifies them in turn. It raises awareness of how those classifications—such as economic and status levels, education, ethnicity, or sexual orientation—affect perceptions.
Sociology teaches people not to accept easy explanations. It teaches them a way to organize their thinking so that they can ask better questions and formulate better answers. It makes people more aware that there are many different kinds of people in the world who do not necessarily think the way they do. It increases their willingness and ability to try to see the world from other people’s perspectives. This prepares them to live and work in an increasingly diverse and integrated world.

### Sociology in the Workplace

Employers continue to seek people with what are called “transferable skills.” This means that they want to hire people whose knowledge and education can be applied in a variety of settings and whose skills will contribute to various tasks.
Studying sociology can provide people with this wide knowledge and a skill set that can contribute to many workplaces, including
1. an understanding of social systems and large bureaucracies;
2. the ability to devise and carry out research projects to assess whether a program or policy is working;
3. the ability to collect, read, and analyze statistical information from polls or surveys;
4. the ability to recognize important differences in people’s social, cultural, and economic backgrounds;
5. skills in preparing reports and communicating complex ideas; and
6. the capacity for critical thinking about social issues and problems that confront modern society. (Department of Sociology, University of Alabama-Huntsville)
Sociology prepares people for a wide variety of careers. Besides actually conducting social research or training others in the field, people who graduate from college with a degree in sociology are hired by government agencies and corporations in fields such as social services, counseling (e.g., family planning, career, substance abuse), community planning, health services, marketing, market research, and human resources. Even a small amount of training in sociology can be an asset in careers like sales, public relations, journalism, teaching, law, and criminal justice.

### Summary

Studying sociology is beneficial both for the individual and for society. By studying sociology people learn how to think critically about social issues and problems that confront our society. The study of sociology enriches students’ lives and prepares them for careers in an increasingly diverse world. Society benefits because people with sociological training are better prepared to make informed decisions about social issues and take effective action to deal with them.

### Section Quiz

### Short Answer

### Further Research

Social communication is rapidly evolving due to ever improving technologies. Check out this website to learn more about how sociologists study the impact of these changes

### References

Berger, P. (1963). Invitation to Sociology: A Humanistic Perspective. New York: Anchor Books.
Department of Sociology, University of Alabama. (n.d.) Is Sociology Right for You? Huntsville: University of Alabama. Retrieved from https://www.uah.edu/ahs/departments/sociology/about.


# Sociological Research

## Introduction

As sociology made its way into American universities, scholars developed it into a science that relies on research to build a body of knowledge. Sociologists began collecting data (observations and documentation) and applying the scientific method or an interpretative framework to increase understanding of societies and social interactions.
Our observations about social situations often incorporate biases based on our own views and limited data. To avoid subjectivity, sociologists conduct experiments or studies that gather and analyze empirical evidence from direct experience. Peers review the conclusions from this research and often repeat the experiments or studies or apply them to other contexts in order to validate these conclusions. Examples of peer-reviewed research are found in scholarly journals.
Consider a study on the relationship between COVID-19 and crime rates published in Crime Science, a scholarly journal. Researchers hypothesized that COVID-19 stay-at-home restrictions would lead to a drop both in street crimes and home burglaries. Researchers collected the data Swedish police used to track and project future crimes. They found that assaults, pickpocketing and burglary had decreased significantly (Gerell, Kardell, and Kindgren, 2020). In this way, researchers used empirical evidence and statistical analysis to answer the question how did COVID-19 restrictions impact crime rates. In this chapter, we will explore the approaches and methods sociologists use to conduct studies like this one.

### References

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange behavior?” Scientific American. Retrieved December 30, 2014 (http://www.scientificamerican.com/article/lunacy-and-the-full-moon/).
Bradbury Jones, C. and Isham, L. (2020), The pandemic paradox: The consequences of COVID 19 on domestic violence. J Clin Nurs, 29: 2047-2049. doi:10.1111/jocn.15296
Gerell, M., Kardell, J., & Kindgren, J. (2020, May 2). Minor covid-19 association with crime in Sweden, a ten week follow up. https://doi.org/10.31235/osf.io/w7gka
Rotton, James, and Ivan W. Kelly. 1985. “Much Ado about the Full Moon: A Meta-analysis of Lunar-Lunacy Research.”
Psychological Bulletin 97 (no. 2): 286–306.


# Sociological Research

## Approaches to Sociological Research

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behavior is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behavior as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered social patterns in the workplace that have transformed industries, in families that have enlightened family members, and in education that have aided structural changes in classrooms.
Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once the question is formed, the sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a scientific approach or an interpretive framework. The following sections describe these approaches to knowledge.

### The Scientific Method

Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behavior.
However, this is exactly why scientific models work for studying human behavior. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results.
The scientific method involves developing and testing theories about the social world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of six prescribed steps that have been established over centuries of scientific scholarship.
Sociological research does not reduce knowledge to right or wrong facts. Results of studies tend to provide people with insights they did not have before—explanations of human behaviors and social practices and access to knowledge of other cultures, rituals and beliefs, or trends and attitudes.
In general, sociologists tackle questions about the role of social characteristics in outcomes or results. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists often look between the cracks to discover obstacles to meeting basic human needs. They might also study environmental influences and patterns of behavior that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on negative behaviors or challenging situations, social researchers might study vacation trends, healthy eating habits, neighborhood organizations, higher education patterns, games, parks, and exercise habits.
Sociologists can use the scientific method not only to collect but also to interpret and analyze data. They deliberately apply scientific logic and objectivity. They are interested in—but not attached to—the results. They work outside of their own political or social agendas. This does not mean researchers do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in collecting and analyzing data in research studies.
With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method has 6 steps which are described below.

### Step 1: Ask a Question or Find a Research Topic

The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geographic location and time frame. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. Sociologists strive to frame questions that examine well-defined patterns and relationships.
In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?”

### Step 2: Review the Literature/Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review, which is a review of any existing similar or related studies. A visit to the library, a thorough online search, and a survey of academic journals will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted, identify gaps in understanding of the topic, and position their own research to build on prior knowledge. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to borrow previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized.
To study crime, a researcher might also sort through existing data from the court system, police database, prison information, interviews with criminals, guards, wardens, etc. It’s important to examine this information in addition to existing research to determine how these resources might be used to fill holes in existing knowledge. Reviewing existing sources educates researchers and helps refine and improve a research study design.

### Step 3: Formulate a Hypothesis

A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors. In sociology, the hypothesis will often predict how one form of human behavior influences another. For example, a hypothesis might be in the form of an “if, then statement.” Let’s relate this to our topic of crime: If unemployment increases, then the crime rate will increase.
In scientific research, we formulate hypotheses to include an independent variables (IV), which are the cause of the change, and a dependent variable (DV), which is the effect, or thing that is changed. In the example above, unemployment is the independent variable and the crime rate is the dependent variable.
In a sociological study, the researcher would establish one form of human behavior as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)?
Taking an example from Table 12.1, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Note, however, this hypothesis can also work the other way around. A sociologist might predict that increasing a child’s sense of self-esteem (the independent variable) will increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying related two topics or variables is not enough. Their prospective relationship must be part of the hypothesis.

### Step 4: Design and Conduct a Study

Researchers design studies to maximize reliability, which refers to how likely research results are to be replicated if the study is reproduced. Reliability increases the likelihood that what happens to one person will happen to all people in a group or what will happen in one situation will happen in another. Cooking is a science. When you follow a recipe and measure ingredients with a cooking tool, such as a measuring cup, the same results is obtained as long as the cook follows the same recipe and uses the same type of tool. The measuring cup introduces accuracy into the process. If a person uses a less accurate tool, such as their hand, to measure ingredients rather than a cup, the same result may not be replicated. Accurate tools and methods increase reliability.
Researchers also strive for validity, which refers to how well the study measures what it was designed to measure. To produce reliable and valid results, sociologists develop an operational definition, that is, they define each concept, or variable, in terms of the physical or concrete steps it takes to objectively measure it. The operational definition identifies an observable condition of the concept. By operationalizing the concept, all researchers can collect data in a systematic or replicable manner. Moreover, researchers can determine whether the experiment or method validly represent the phenomenon they intended to study.
A study asking how tutoring improves grades, for instance, might define “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” However, one researcher might define a “good” grade as a C or better, while another uses a B+ as a starting point for “good.” For the results to be replicated and gain acceptance within the broader scientific community, researchers would have to use a standard operational definition. These definitions set limits and establish cut-off points that ensure consistency and replicability in a study.
We will explore research methods in greater detail in the next section of this chapter.

### Step 5: Draw Conclusions

After constructing the research design, sociologists collect, tabulate or categorize, and analyze data to formulate conclusions. If the analysis supports the hypothesis, researchers can discuss the implications of the results for the theory or policy solution that they were addressing. If the analysis does not support the hypothesis, researchers may consider repeating the experiment or think of ways to improve their procedure.
However, even when results contradict a sociologist’s prediction of a study’s outcome, these results still contribute to sociological understanding. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns. In a study of education, a researcher might predict that high school dropouts have a hard time finding rewarding careers. While many assume that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results may substantiate or contradict it.
Sociologists carefully keep in mind how operational definitions and research designs impact the results as they draw conclusions. Consider the concept of “increase of crime,” which might be defined as the percent increase in crime from last week to this week, as in the study of Swedish crime discussed above. Yet the data used to evaluate “increase of crime” might be limited by many factors: who commits the crime, where the crimes are committed, or what type of crime is committed. If the data is gathered for “crimes committed in Houston, Texas in zip code 77021,” then it may not be generalizable to crimes committed in rural areas outside of major cities like Houston. If data is collected about vandalism, it may not be generalizable to assault.

### Step 6: Report Results

Researchers report their results at conferences and in academic journals. These results are then subjected to the scrutiny of other sociologists in the field. Before the conclusions of a study become widely accepted, the studies are often repeated in the same or different environments. In this way, sociological theories and knowledge develops as the relationships between social phenomenon are established in broader contexts and different circumstances.

### Interpretive Framework

While many sociologists rely on empirical data and the scientific method as a research approach, others operate from an interpretive framework. While systematic, this approach doesn’t follow the hypothesis-testing model that seeks to find generalizable results. Instead, an interpretive framework, sometimes referred to as an interpretive perspective, seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge or understanding about the human experience.
Interpretive research is generally more descriptive or narrative in its findings. Rather than formulating a hypothesis and method for testing it, an interpretive researcher will develop approaches to explore the topic at hand that may involve a significant amount of direct observation or interaction with subjects including storytelling. This type of researcher learns through the process and sometimes adjusts the research methods or processes midway to optimize findings as they evolve.

### Critical Sociology

Critical sociology focuses on deconstruction of existing sociological research and theory. Informed by the work of Karl Marx, scholars known collectively as the Frankfurt School proposed that social science, as much as any academic pursuit, is embedded in the system of power constituted by the set of class, caste, race, gender, and other relationships that exist in the society. Consequently, it cannot be treated as purely objective. Critical sociologists view theories, methods, and the conclusions as serving one of two purposes: they can either legitimate and rationalize systems of social power and oppression or liberate humans from inequality and restriction on human freedom. Deconstruction can involve data collection, but the analysis of this data is not empirical or positivist.

### Summary

Using the scientific method, a researcher conducts a study in six phases: asking a question, researching existing sources, formulating a hypothesis, research design, collecting & analyzing data, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct research through an interpretive framework rather than employing the scientific method.
Scientific sociological studies often observe relationships between variables. Researchers study how one variable influences another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

### Section Quiz

### Short Answer

### Further Research

For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the

### References

Arkowitz, Hal, and Scott O. Lilienfeld. 2009. “Lunacy and the Full Moon: Does a full moon really trigger strange behavior?” Scientific American. Retrieved October 20, 2014 (http://www.scientificamerican.com/article/lunacy-and-the-full-moon/).
Berger, Peter L. 1963. Invitation to Sociology: A Humanistic Perspective. New York: Anchor Books.
Merton, Robert. 1968 [1949]. Social Theory and Social Structure. New York: Free Press.
“Scientific Method Lab,” the University of Utah, (http://aspire.cosmic-ray.org/labs/scientific_method/sci_method_main.html).


# Sociological Research

## Research Methods

Sociologists examine the social world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study. Planning the research design is a key step in any sociological study. Sociologists generally choose from widely used methods of social investigation: primary source data collection such as survey, participant observation, ethnography, case study, unobtrusive observations, experiment, and secondary data analysis, or use of existing sources. Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use. When you are conducting research think about the best way to gather or obtain knowledge about your topic, think of yourself as an architect. An architect needs a blueprint to build a house, as a sociologist your blueprint is your research design including your data collection method.
When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any gang members around?”
Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors or attract attention. In situations like these, other methods are needed. Researchers choose methods that best suit their study topics, protect research participants or subjects, and that fit with their overall approaches to research.

### Surveys

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire or an interview. The survey is one of the most widely used scientific research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.
At some point, most people in the United States respond to some type of survey. The 2020 U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Since 1790, United States has conducted a survey consisting of six questions to received demographical data pertaining to residents. The questions pertain to the demographics of the residents who live in the United States. Currently, the Census is received by residents in the United Stated and five territories and consists of 12 questions.
Not all surveys are considered sociological research, however, and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. The Nielsen Ratings determine the popularity of television programming through scientific market research. However, polls conducted by television programs such as American Idol or So You Think You Can Dance cannot be generalized, because they are administered to an unrepresentative population, a specific show’s audience. You might receive polls through your cell phones or emails, from grocery stores, restaurants, and retail stores. They often provide you incentives for completing the survey.
Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel, think, and act—or at least how they say they feel, think, and act. Surveys can track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits) or information such as employment status, income, and education levels.
A survey targets a specific population, people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample, every person in a population has the same chance of being chosen for the study. As a result, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.
After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the survey up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information.
A common instrument is a questionnaire. Subjects often answer a series of closed-ended questions. The researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of questionnaire collects quantitative data—data in numerical form that can be counted and statistically analyzed. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.
Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or checkbox options. These types of inquiries use open-ended questions that require short essay responses. Participants willing to take the time to write those answers might convey personal religious beliefs, political views, goals, or morals. The answers are subjective and vary from person to person. How do you plan to use your college education?
Some topics that investigate internal thought processes are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of personal explanation is qualitative data—conveyed through words. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of in-depth material that they provide.
An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.
Questions such as “How does society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. The researcher will also benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.
Surveys often collect both quantitative and qualitative data. For example, a researcher interviewing people who are incarcerated might receive quantitative data, such as demographics – race, age, sex, that can be analyzed statistically. For example, the researcher might discover that 20 percent of incarcerated people are above the age of 50. The researcher might also collect qualitative data, such as why people take advantage of educational opportunities during their sentence and other explanatory information.
The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic.

### Field Research

The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.
The researcher interacts with or observes people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.
While field research often begins in a specific setting, the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people think and behave. It seeks to understand why they behave that way. However, researchers may struggle to narrow down cause and effect when there are so many variables floating around in a natural environment. And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables. Indeed, much of the data gathered in sociology do not identify a cause and effect but a correlation.

### Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a writer, or a sociologist, will go to uncover material.
Rothman had conducted a form of study called participant observation, in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. A researcher might work as a waitress in a diner, experience homelessness for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.
At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside.
Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in analyzing data and generating results.
In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised the purpose of their study.
This shaped the structure of Middletown: A Study in Modern American Culture, their published results (Lynd & Lynd, 1929).
The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviors of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behavior. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job.
Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.
This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed. One day over lunch with her editor, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it?
That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.
She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.
The book she wrote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms.

### Ethnography

Ethnography is the immersion of the researcher in the natural setting of an entire social community to observe and experience their everyday life and culture. The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a social group.
An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.
A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

### Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith (1990), institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male- dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).
Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada n.d.). Smith’s three major works explored what she called “the conceptual practices of power” and are still considered seminal works in feminist theory and ethnography (Fensternmaker n.d.).

### Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation and even participant observation, if possible.
Researchers might use this method to study a single case of a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that while offering depth on a topic, it does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.
However, case studies are useful when the single case is unique. In these instances, a single case study can contribute tremendous incite. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.
As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” growth and nurturing. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.
At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be obtained by any other method.

### Experiments

You have probably tested some of your own personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis.
One way researchers test social theories is by conducting an experiment, meaning they investigate relationships to test a hypothesis—a scientific approach.
There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the research can be controlled so that more data can be recorded in a limited amount of time. In a natural or field- based experiment, the time it takes to gather the data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher.
As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens (cause), then another particular thing will result (effect). To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables.
Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group. The experimental group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example, the sociologist might provide tutoring to the experimental group of students but not to the control group. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record of a student, for example.
And if a researcher told the students they would be observed as part of a study on measuring the effectiveness of tutoring, the students might not behave naturally. This is called the Hawthorne effect—which occurs when people change their behavior because they know they are being watched as part of a study. The Hawthorne effect is unavoidable in some research studies because sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985).

### Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis. Secondary data does not result from firsthand research collected from primary sources, but are the already completed work of other researchers or data collected by an agency or organization. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines, or organizational data from any period in history.
Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or social media.
Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like the U.S. Bureau of Labor Statistics or the World Health Organization (WHO), publish studies with findings that are useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of a recession. A racial demographic profile might be compared with data on education funding to examine the resources accessible by different groups.
One of the advantages of secondary data like old movies or WHO statistics is that it is nonreactive research (or unobtrusive research), meaning that it does not involve direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process.
Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis, applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.
Also, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.
Another problem arises when data are unavailable in the exact form needed or do not survey the topic from the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school is public record. But these figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.
When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, when Robert S. Lynd and Helen Merrell Lynd gathered research in the 1920s, attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal insights about small U.S. communities. Today, it is an illustration of 1920s attitudes and values.

### Summary

Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behavior, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use the scientific methods for good reasons. The scientific method provides a system of organization to help researchers plan and conduct a study to ensure data and results are reliable, valid, and objective.
The many methods available to researchers—including experiments, surveys, participant observation, ethnography, case study, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering data. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

### Section Quiz

### Short Answer

### Further Research

For information on current real-world sociology experiments, visit the Everday Sociology Blog.

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