He was also a marketing consultant on Coca-Cola's disastrous New Coke campaign.

Entity and relation annotations:
id: 0
type: entity
value: text: Coca-Cola
labels: <Organization>
id: 1
type: entity
value: text: New Coke campaign
labels: <Event>
type: relation
to_id: 1
labels: Organization:Organization:Event
from_id: 0