A reference to his "Bo Knows" Nike ad-campaign was worked into almost every episode.

Entity and relation annotations:
id: 0
type: entity
value: text: "Bo Knows" Nike ad-campaign
labels: <Event>
id: 1
type: entity
value: text: Nike
labels: <Organization>
type: relation
to_id: 0
labels: Organization:Organization:Event
from_id: 1