Greenwashing in the Tourism and Hospitality Sector: A Systematic Analysis of the literature
Journal: Revista interamericana de ambiente y turismo
Year: 2024

Greenwashing" is a deceptive practice that presents a company as environmentally responsible without real support.This study reviews the existing literature on greenwashing in the tourism and hospitality sector, highlighting the importance of transparency and corporate responsibility in consumer perception.Using the PRISMA method for systematic reviews and meta-analysis, a bibliometric analysis was carried out that identified thematic clusters such as green finance, sustainability, green marketi