Netflix: An In-Depth Study of their Proactive &amp; Adaptive Strategies to Drive Growth and Deal with Issues of Net-Neutrality &amp; Digital Equity
Journal: IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)
Year: 2017

Netflix has been on the rise since its beginning in 1997, when one sees it from a distant perspective. However, a close analysis of its unique strategies shows that the company faced several small and big challenges in its growth journey, some of which, had the potential to throw the company away permanently from the market itself. Nevertheless, it responded tactically to all such issues, many of them being dealt in preventive and pro-active manner; while other cases being dealt with quick react