Gluten-free products: Consumer perception of the functional properties and peculiarities of labelling
Journal: Upravlenets
Year: 2023

The culture of food consumption is centered around innovative technologies and the healthy eating ideology. Against this background, manufacturers often use product information to promote products in the market without providing buyers with complete data on their practical purpose. The study tests the hypothesis that the ‘gluten-free’ logo has no effect on consumer choice, and the awareness of a product’s functional properties is formed in the context of marketing information received from the e