MARKETING TECHNOLOGIES IN CREATING THE IMAGE OF SEVASTOPOL TOURIST TERRITORY
Journal: SHILAP Revista de lepidopterología
Year: 2015

The paper presents the marketing project of forming the image of Sevastopol tourist territory as a tourism area able to provide high quality year-round tourist and recreational services, the welfare of the local population and the preservation and restoration of tourist resource potentialThe project aims at creating the image of the tourist territory of Sevastopol in order to optimize the use of appropriately organized tourist resources, generating significant revenue potential, which may be spe