Strategic narratives and public diplomacy in the Russian news media portrayal of Sweden: case of Russia Today
Journal: Gothenburg University Publications Electronic Archive (Gothenburg University)
Year: 2019

With the changes in the means and the scope of global communication, images and stories, promoted by political elites are gaining real influence not only on hearts and minds but also on the policy-making in the international setting. In the twenty-first century, the concern of “whose story wins” has started to dominate the field of public diplomacy. The purpose of this research was to explore the portrayal of Sweden by the international broadcasting network Russia Today or RT, supported by the R