Improving the Methodological Tools of Market Pricing in Exhibition Marketing
Journal: International Journal of Economics and Business Administration
Year: 2019

The purpose of the study is to determine ways to improve the methodological pricing tools in exhibition marketing from market positions. Design/Methodology/Approach: The leading method of research is a systematic approach, which is used to substantiate the economic and mathematical model of the optimal market price of the exhibition area, which is set depending on the quality of the exhibition. In order to measure differences in the quality of exhibition events, authors proposed to use reference