Expansion Study of growing markets in Europe Strategic options for Betsafe
Journal: Lund University Publications Student Papers (Lund University)
Year: 2010

Betsafe is still a young company that have seen a great success in a short span of time. To remain successful it is therefore important that they don’t become complacent and remain visionary. However, a successful company must also balance its risk‐taking. In the end it is vital to find the right opportunities that fits the company and of course to be able to make the right decisions. In this project the main objectives were to put forward and present suggestions for new markets within a set of