Cognitive and affective mechanisms in impulsive buying: evaluating triggers’ effect
Journal: Economic Bulletin of Dnipro University of Technology
Year: 2025

Methods. The study employed a cross-sectional survey-based design aimed at examining the relationships between external triggers of impulsive buying, personality traits, and impulsive purchasing tendencies measured by the IBS-20 scale. A sample of 126 economically active individuals, as defined by the ILO criteria, participated in the study. Respondents represented different age, income, and regional groups of Ukraine, with women comprising 79.4% of the sample. Two psychometric instruments were