NATIVE ADVERTISING OF DIGITAL MEDIA:SPECIFICS, TYPES, INFLUENCING POTENTIAL
Journal: Sign problematic field in mediaeducation
Year: 2023

The article discusses the problems of the development of native advertising as one of the subspecies of communication activity. The promotion of goods and services in the digital age is complicated by the permanently increasing competition of both media marketing strategies and the end-to-end digital technologies they use. The purpose of the article is to study the specifi cs and infl uencing potential of native advertising as an eff ective way to attract and retain the attention of representati