International Pilgrimage Tourist Routes and Their Importance in Raising the Country’s Awareness: “The Way of St. Andrew the First-Called”
Journal: Globalization and Business
Year: 2025

Georgia possesses a unique cultural and historical identity that encompasses a rich variety of cultural values: architectural monuments, folk traditions, music, visual arts, historical-ethnic heritage, and natural landscapes. This combination creates a significant potential for the development of religious tourism. However, unfortunately, only a small portion of this potential has been utilized. The pilgrimage phenomenon is currently experiencing a revival around the world, with long-standing sh