BRANDING OF TOURIST CLUSTER SYSTEMS: CASE OF ALMATY MOUNTAIN CLUSTER IN THE REPUBLIC OF KAZAKHSTAN
Journal: GeoJournal of Tourism and Geosites
Year: 2023

In modern conditions, the competitiveness of many tourist centers is ensured through the development of forms of network interaction between entities involved in the process of tourist services within a certain geographical area. One of these forms of networking is a tourist cluster, which is based on such concepts as "integration", "cooperation", "competition". Each system in the field of tourism needs to be promoted and popularized among tourists, including the cluster. In this regard, the mai