Russian TV channels and social media in the transformation of the media field
Journal: Online Media and Global Communication
Year: 2025

Abstract The article presents the results of an analysis of the work of six Russian TV channels (Channel One, Russia 1, NTV, STS, TNT, Friday!) with social media: VKontakte, Odnoklassniki, Telegram, RuTube, YouTube, and in particular the performance of Telegram accounts of the selected channels. The year 2022 brought about the biggest change in Russians’ digital habits, which cannot even be compared with the transformation of pandemic times. Two-thirds of the time Russians spent online in 2022 w