The Branding of Destination in the Process of Reproduction of a Regional Tourism Product
Journal: Business Inform
Year: 2019

The article is aimed at researching the role and place of branding in the process of reproduction of a regional tourism product. The essence of the category of «branding of destination» is defined, which allows identifying the main differences from the category of «branding of the place (territory)». It has been determined that the purpose of branding is to promote certain characteristics of a place or recreation area to potential visitors (tourists, travel agents, investors in the sphere of hos