Cross-platform promotion of content within the hybrid project "New Voice" as an example of successful media production
Journal: Communications and Communicative Technologies
Year: 2024

In the context of the media industry constant changes and the impact of digital technology on content consumption, cross-platform promotion of the last is becoming a key aspect of media production strategy. The purpose of this article is to study the general aspects of news production in contemporary conditions, taking into account the peculiarities of the media hybrid environment. This environment has a significant impact on all stages of news production. Therefore, there is a need to study the