Research of Ukraine’s Tourism Image – Based on Data Analysis of The Travel Notes of the Chinese TourismResearch of Ukraine’s Tourism Image – Based on Data Analysis of The Travel Notes of the Chinese Tourism Website Mafengwo
Journal: Current Issues of Mass Communication
Year: 2024

Since the implementation of the visa-on-arrival policy for Chinese citizens in 2016, the number of Chinese tourists visiting Ukraine has significantly increased. The main purpose of the article is to determine the main characteristics of Ukrainian tourist destinations based on the analysis of travel notes of tourists to Mafengwo from the period 1992 to 2023, as well as to find out the general views of Chinese tourists on food, accommodation, tourism and shopping in Ukraine, using the method of f