New Sustainable Tourism Product Development for Russian Customers
Journal: Theseus (Ammattikorkeakoulujen)
Year: 2015

Sustainable tourism is a new concept for tourism sector; it is tourism that reduces negative tourism impacts and brings benefits instead. The current problem of sustainable tourism is lack of attractive tourism products. Their development is crucial since customers seek for experiences at a destination. Russians are an important segment for Finnish tourism, therefore their consumer behaviours has to be studied.\n\nThe aim of this research is to find how to develop a tourism product for sustainab