Airbnb Ev Sahiplerinin Evlerini Pazarlama Stratejileri: Eskişehir Örneği
Journal: DergiPark (Istanbul University)
Year: 2022

The aim of the research is to understand the marketing and promotion strategies of the owners of Airbnb houses, which are operating within the borders of Eskisehir province and are becoming increasingly widespread, offering alternative accommodation options to the visitors and being successful examples of the sharing economy. For this purpose, face-to-face semi-structured interviews were conducted with the owners of 20 of the houses that are active on the Airbnb platform and have received at lea