THE IMPACT OF THE TERRITORIAL MARKETING ON HIGHLIGHTING THE BRAND “BAIKAL” IN THE BAIKAL REGION
Journal: GeoJournal of Tourism and Geosites
Year: 2019

The formation of the global market for geoproducts in the Baikal region causes a growing interest in the study of the phenomenon of “Brand of the territory”, which affects the effectiveness of the promotion of the territory in the face of growing competition. An analysis of the current state of tourism in many countries makes it clear that tourism development should be accompanied by efforts to promote domestic tourism programs. The purpose of this article is to analyze and to identify tools to