OWN GOAL: COMPARISON OF MEDIAMETAPHORS IN UKRAINIAN AND POLISH JOURNALISM
Journal: Integrated communications
Year: 2024

Metaphorical expressions play an important role in modern media language, especially in the headlines of articles. The article presents a comparative analysis of the use of the expressions "гра в одні ворота" / "grać do jednej bramki" and "гол у свої ворота" / "strzał do własnej bramki" in Ukrainian and Polish media. The relevance of the topic is determined by the fact that metaphorical expressions, having a common origin in different languages, acquire unique shades of meaning depending on the