MANAGEMENT OF GEOPOLITICAL RISKS OF ENTERPRISES IN THE TOURISM AND HOSPITALITY INDUSTRY IN UKRAINE
Journal: Baltic Journal of Economic Studies
Year: 2025

The article examines the theoretical and practical aspects of managing geopolitical risks faced by enterprises in the tourism and hospitality industry in Ukraine. The risks have intensified due to ongoing political instability, armed conflict, and economic disruptions, posing significant challenges to the sustainable development of these sectors. The purpose of the present study is to identify effective strategies and tools for mitigating the impact of geopolitical risks on the functioning and d