Branding Romania in the Age of Disruption.Technology as a Soft Power Instrument
Journal: Journal of Media Research
Year: 2020

In the age of disruption and in today’s platform society (Van Dijck et al., 2019), communication between nation states is influenced by the development of technology. The nation state is responding to the new communication environment through “techplomacy” and through the use of Artificial Intelligence as a strategic asset in the global tech race. Arti- ficial Intelligence (AI), including the strategies to come up with viable AI, has a big potential for nation branding, being also a competitive