Understanding campaign “axiotechniques”: Their nature and practical usage in Ukrainian elections
Journal: Politics in Central Europe
Year: 2018

Abstract This article seeks to shed more light on Ukraine’s parliamentary elections by considering campaign tools that were derived from values in the electorate and used in elections between 2006 and 2012. The influence of political values on the electoral process was pointed out by American political scientists in the mid-20th century. My research demonstrates, however, that the political choices of Ukrainians in the 2006–2012 elections gave rise to campaign techniques that were not based on “