E-commerce in Russia and Finland : Development Driven by the Mutual Influence of the Market and Consumers
Journal: Theseus (Ammattikorkeakoulujen)
Year: 2025

E-commerce platforms in geographically close markets can develop along completely different paths. This thesis examines what shapes platform development in Russia and Finland. In addition, it provides a discussion about what each market can learn from understanding these patterns. Russian market today includes sophisticated multi-sided ecosystems offering many integrated services, while Finnish platforms remain smaller and more specialized, with strong presence of international competitors in th