PROCESS MODEL FORMATION MARKETING COMPETENCE OF THE HEAD OF A GENERAL EDUCATIONAL ORGANIZATION IN FORMAL AND NON-FORMAL EDUCATION
Journal: Vestnik Orenburgskogo gosudarstvennogo universiteta
Year: 2024

The basics of constructing a process model for the formation of marketing competence of the head of a general education organization in formal and non-formal education explored. The relevance of developing the model is associated with the lack of readiness of the head of a general education organization to implement marketing activities using the resources of formal and informal education. The concept of a manager’s marketing competence in the author’s interpretation is understood as the ability