Improvement of the Trade Marketing System at Beer Industry Companies
Journal: Modern Economics
Year: 2022

Abstract. Introduction. The article surveys the current state of the beer industry market, as well as identifies the factors influencing the restraint of the development of this industry in Ukraine. Based on the analysis, the need to identify and study the marketing activities of strong players in the market is substantiated. Purpose. The purpose of the article is a scientific and theoretical substantiation of approaches on improving trade marketing of the beer industry based on the methodology