Multimodal/Polycode Text as an Effectiveness Factor for Information Delivery on Social Media
Journal: Вестник Пермского университета Российская и зарубежная филология
Year: 2025

The article is dedicated to the analysis of the effectiveness of polycode/multimodal texts in digital business communication. Particular attention is given to the role of the verbal component in multimodal messages. The study is novel in that it deals with new material (business communication), provides scientometric analysis, and evaluates the effectiveness (ER) of polycode/multimodal texts. The research material consists of 221 polycode/multimodal texts used in social media communications of s