Brand Identifiers as a Tool of Territorial Development
Journal: Regionalnaya ekonomika Yug Rossii
Year: 2020

One of the promising areas of scientific research today is branding of territories. This issue is widely covered in the context of territorial marketing. Brand influence on recipient’s behavior is a significant brand management goal. That is why branding is actively used today in economy, in particular, when creating a territorial image. The development of urban space is predetermined by the need to form strategic guidelines that are adaptive to the existing competitive potential of the territor