CONTENT MARKETING FOR IT COMPANIES: FEATURES AND EFFECTIVENESS
Journal: Krasnoyarsk Science
Year: 2024

In today's world, where technology is constantly changing, content marketing is becoming the most important for sales of software, hardware and other technological solutions. It is the content strategy, the creation of valuable content for the client, that becomes an important component for business promotion. In this regard, it is necessary to use tools for content promotion and establishing constant and interactive communication with the target audience in all areas of business. Thanks to high