From Gaza to Crimea
Journal: Edward Elgar Publishing eBooks
Year: 2025

The term Hasbara refers to Israel's unique approach to public diplomacy, which manufactures consent for Israel's actions while simultaneously manufacturing discontent toward Israel's enemies. This chapter investigated whether Hasbara is indeed a unique public diplomacy model or whether its underlying dual logic of manufacturing consent and opposition to state policies is inherent to any military conflict, as nations must justify military activities. The chapter compares the digital diplomacy act