PUBLIC DIPLOMACY AS AN INSTRUMENT FOR FORMING THE FOREIGN POLICY IMAGE OF A STATE: THEORETICAL PRINCIPLES AND APPLIED ASPECTS
Journal: Публічне управління і політика.
Year: 2026

The relevance of the study is due to the growing role of public diplomacy in the context of global competition for trust, reputation and symbolic influence, when the foreign policy image of the state is formed under the influence of digital communications, cultural practices and network interactions. The purpose of the article is to theoretically generalize modern approaches to public diplomacy and justify its functioning as a holistic tool for forming the foreign policy image of the state, taki