VISUAL LANGUAGE OF MULTIMODAL TEXT: PRAGMATICS OF COLOR (The Russian-Ukrainian War in the Covers of World Publications)
Journal: Alfred Nobel University Journal of Philoligy
Year: 2023

The given article raises issues closely related to interrelationships, interdependence and pragmatics of colors in multimodal texts. Magazine covers were selected for analysis due to the lack of a comprehensive study of the cover as a multimodal text in both domestic and global multimodality. The purpose of the article is to clarify and describe the pragmatic potential of color as a key component of the visual-graphic text for expressing the information encoded in it. To achieve the goal, it was