EU Public Diplomacy Effects on Ukrainian Attitudes towards the EU
Journal: Lund University Publications Student Papers (Lund University)
Year: 2013

The European Union actively employs public diplomacy for enhancing visibility and promoting its positive image among the foreign audiences. There is an extensive academic debate concerning the normative and regulatory framework of the EU public diplomacy. While correct, the literature omits the observation of the influence it has on target societies. This thesis is devoted to the illumination of EU public diplomacy effects on the attitudes towards the EU among the mass public and opinion leaders