The ethical dimensions of Google autocomplete
Journal: Big Data & Society
Year: 2023

What questions should we ask of Google's Autocomplete suggestions? This article highlights some of the key ethical issues raised by Google's automated suggestion tool that provides potential queries below a user's search box. Much of the discourse surrounding Google's suggestions has been framed through legal cases in which complex issues can become distilled into black-and-white questions of the law. For example, do Google have to remove a particular suggestion and do they have to pay a settlem