Russia’s digital public diplomacy with the U.S. and China during the pre-Sochi period (2011–2014) from the language and communication perspectives
Journal: Place Branding and Public Diplomacy
Year: 2025

Abstract This study examines the strategies employed in Russia’s public diplomacy on digital platforms with the U.S. and China between its inception in 2011 and the conclusion of the Sochi Olympics in 2014 from the language and communication perspectives, by analyzing posts and articles from the official channels of the Information and Press Department of Russia’s Ministry of Foreign Affairs in Beijing on Weibo (1,281 pieces) and in San Francisco on Facebook (135 pieces). This article aims to re