The City Speaks: Outdoor Advertising in Omsk in the Communicative Aspect
Journal: Review of Omsk State Pedagogical University Humanitarian research
Year: 2023

The article studies the outdoor advertising of Omsk in the communicative aspect. The communicative approach provides for the consideration of the images of the addressee and addresser of the communicative act, which indirectly allows reconstructing the images of the city and its inhabitants as the main participants in communication within the conditional boundaries of the outdoor advertising of the metropolis. The paper distinguishes the typological features of Omsk outdoor advertising, consider