BIG FISH INTERNATIONAL AND ENTRY INTO RUSSIAN MARKET
Journal: Theseus (Ammattikorkeakoulujen)
Year: 2020

Big Fish International is an agency specializing in recruitment, transfomation and ssessment of compa- nies’ procurement departments. The company has operated successfully for more than 15 years in France, Canada, Germany, Poland and Algeria. The company has also considered a market expansion to the East, to Russia.&#13;\nThe main purpose of this researchwas to analyse the Russian market to find out if it represents a poten- tial for the company.&#13;\nIn the theory part of the research differen