Long-Term Stability Of Ethnocentric Consumer Attitudes
Journal: Journal of Applied Business Research (JABR)
Year: 2011

&lt;p class="MsoNormal" style="text-align: justify; margin: 0in 34.2pt 0pt 0.5in;"&gt;&lt;span style="font-size: 10pt;"&gt;&lt;span style="font-family: Times New Roman;"&gt;This research conducts the first cohort longitudinal study of the CETSCALE.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Data collected in surveys of Business Administration students in 2000, and the fall of 2005 and winter of 2006 are analyzed to determine whether the ethnocentric attitudes of consumers have