Soft power and its audiences: Tweeting the Olympics from London 2012 to Sochi 2014
Journal: ORCA Online Research @Cardiff (Cardiff University)
Year: 2015

The ‘Tweeting the Olympics’ project (the subject of this special section of Participations) must be understood in the context of efforts by host states, the International Olympic Committee (IOC) and other actors involved in the Games to cultivate and communicate a set of meanings to audiences about both the Olympics events and the nations taking part. Olympic Games are not only sporting competitions; they are also exercises in the management of relations between states and publics, at home and o