COMMUNICATION TECHNOLOGIES TO PROMOTE THE IMAGE OF A RUSSIAN POLITICIAN IN TIMES OF CRISIS
Journal: Sign problematic field in mediaeducation
Year: 2023

The study is devoted to identifying the eff ective communication practices in the formation of media content aimed at promoting a positive image of a politician during times of crisis. The problem fi eld of the study is related to the solution of such issues as the study of the structure and functions of the image of a political leader; the identifi cation of eff ective PR-tools for forming the image; the development of a methodology and the conduct of sociological research devoted to the techno