Systematic Literature Review (SLR): Analysis of Factors Influencing Interest in Opening A Hajj Savings Account at Bank Syariah Indonesia
Journal: Jurnal Ilmu Ekonomi dan Bisnis Islam
Year: 2024

This study aims to analyze the factors that can influence a person's interest in saving for Hajj at Bank Syariah Indonesia. The analysis of these factors can later become a reference for Bank Syariah Indonesia to carry out marketing strategies appropriately and efficiently. This study uses a qualitative method with a Systematic Literature Review using the Publish or Perish application to analyze various journals following the researcher's topic on Google Scholar. Journals are selected using the