Digital business in Ukraine: background and retrospekt
Journal: Marketing and Digital Technologies
Year: 2020

Based on the analytical study results of the digital business background, it was found that in order to expand the boundaries of the target audience and increase the level of online buyers’ satisfaction, retailers need to implement relevant marketing tools, optimize the work of the online store and mobile applications. According to the results of a comparative analysis of the Ukrainian DIY retailer’s online stores activity, the driver-factors of digital business development are determined and in