War memes: language transformations after the Russian invasion of Ukraine
Journal: Revista Amazonia Investiga
Year: 2023

The study of media viruses and memes that have emerged as a result of the Russian invasion of Ukraine represents a relevant interdisciplinary approach that brings together philology, cultural studies, history, psychology, social communications and social sciences. Memes ("bavovna", "zeleni cholovichky") have become not only symbols-viruses, but also effective means of mass communication and expression of national identity. The study of memes includes the following aspects: a selection of headlin