Designing a Forest Stewardship Council Community Campaign for Wellington Zoo
Journal: Digital WPI
Year: 2018

Wellington Zoo in New Zealand is starting a community campaign supporting Forest Stewardship Council (FSC) to promote sustainable forestry practices. Our project evaluated community perceptions of FSC and designed components for the campaign. To accomplish this, we conducted consumer surveys, administered semi-structured interviews, and reviewed past conservation campaigns. From this research, we designed components for a campaign such as interactive exhibitions, social media outreach strategies