‘Soft Power’ in the Twisted Mirror of Disinformation and Propaganda
Journal: Médiakutató
Year: 2026

This paper investigates the role and importance of “soft power” elements in the dissemination of disinformation and propaganda. It highlights the differing approaches adopted by democratic countries and authoritarian regimes towards the concept of soft power. The analysis focuses on the instrumentalisation of soft power elements such as the media, culture, religion, education, and science in the spreading of disinformation and propaganda, illustrated through the example of Russia and the Russkiy