Evaluation of probable impact of real investment project implementation on corporate image
Journal: Technology audit and production reserves
Year: 2014

The necessity of taking into account the ethical aspects when taking investment decisions in the company that is caused by an increasingly traceable trend of interest of external and internal enterprise environments in the ecological, social and ethical business responsibility is substantiated in the paper. Existing approaches to evaluating the corporate image are analyzed. The conclusion that currently there is no consensus on the corporate image assessment is drawn. It is revealed that in Ukra