War as a Catalyst: Ukraine's Inspiring Narrative for “Made In Ukraine” Pharmaceuticals in the German Market
Journal: Access to Justice in Eastern Europe
Year: 2023

The favourable perception of Ukraine, bolstered by global support during the full-scale Russian invasion of Ukraine, has profoundly influenced the country's national brand. This has increased receptiveness towards Ukrainian products, particularly in Europe and North America. These perceptual shifts have yielded notable ramifications for Ukraine's export patterns and trade dynamics. This article investigates the relationship between the positive perception of Ukraine, the "Made in Ukraine" concep