Strategic communication – a tool to counter hybrid threats in the context of accession to the European Union
Year: 2025

The Republic of Moldova's EU accession, initiated in 2022, faces hybrid threats, including disinformation and propaganda, targeting public opinion. Strategic communication plays a pivotal role in countering these threats by delivering coherent, tailored messages aligned with national interests. Unlike propaganda, it prioritizes audience needs and fosters public resilience. Effective strategic communication integrates narratives, emphasizing Moldova's European integration benefits while addressin