End-to-End Neurotechnologies in the Development of Modern Territorial Brand Identification Systems
Journal: Vestnik Volgogradskogo gosudarstvennogo universiteta Ekonomika
Year: 2022

The article presents the results of experimental studies of two visual communication systems. The analysis of biometric data obtained as a result of neuromarketing experiments on the study of visual identifiers of territories – coats of arms and logos was carried out. The interrelation of the visual prominence of symbols with its color solutions is investigated, the assessment of perceptual fluency in processing and the impact on memorability in the consumer is carried out. The visual prominence