Application Of Abcd Analysis Model For Black Ocean Strategy
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2015

Strategic planning and decision making has an important role in organizational development and<br> sustainability. Various types of strategies are used in strategic management such as Red ocean strategy,<br> Blue ocean strategy, Green ocean strategy and Purple ocean strategy. These strategies are used in<br> organizations by top level executive managers for long term sustainability of organization and to face<br> or avoid the competition. Based on organizational analysis, it is observed that som