Strategic culture as a meaning-making system: towards a social semiotic account of multimodal cultural constraints in international relations
Journal: International Theory
Year: 2023

Abstract The article reconsiders the notion of strategic culture using fundamental categories of general and social semiotics, which make it possible to systematise and instrumentalise this concept while preserving its broad scope. The proposed framework suggests a relationalist reconceptualisation of strategic culture based on Charles Peirce's semiotic theory, thereby helping to transcend the existing controversy about how culture-as-ideas, culture-as-artefacts, and culture-as-behaviour are rel