Strategic narratives as an image war tool
Journal: Place Branding and Public Diplomacy
Year: 2025

Abstract In contemporary conflicts, battles are fought not only on the ground but also in the realm of perceptions. This paper examines the intersection between the concepts of strategic narratives and the image war, arguing that both serve as crucial tools for political actors seeking legitimacy, empathy, and support in the international arena. By integrating these two conceptual frameworks, the study highlights how political actors employ narratives to construct meaning, justify actions, and i