INTERTEXTUAL VIRALITY AND VERNACULAR REPERTOIRES: INTERNET MEMES AS OBJECTS CONNECTING DIFFERENT ONLINE WORLDS
Journal: Revista de Administração de Empresas
Year: 2019

ABSTRACT This work describes the trajectory of Internet memes, their main characteristics, and their relationship with the fields of virality literature and cultural production research. We explore the historical trajectory of internet memes and identify their constitutional features (vernacularism, virality, and intertextuality). We also propose that memes are objects that act as provocateurs; this is because they are carriers of meaning that reflect the repertoires of closed communities. Howev