Managing a Severe Crisis: Pharmacorp in Ukraine
Journal: CBS Research Portal (Copenhagen Business School)
Year: 2017

The global pharmaceutical company PharmaCorp faces difficulties in managing its operations in crisis-ridden Ukraine. This teaching case focuses on the internal and external challenges faced by Federica Santos, the newly appointed country head of PharmaCorp&#8217;s local operating unit in Ukraine. Since November 2013, the country has gone through massive disruptions. Riots and escalations in Kiev, the annexation of Crimea by Russia, and a war in the easternmost region put Ukraine in economic and