Public diplomacy of the Finland Republic and features of its implementation in Ukraine
Journal: Language Culture Politics International Journal
Year: 2022

The article is focused on public diplomacy viewed as the instrument of “soft power” of the state and the ability to persuade and create reputation as well as cultural and institutional attractiveness. Moreover, the paper emphasizes the importance of the correct formation of priorities and values of the state, and skillful national branding. The authors pay a particular attention to the foreign policy of the Republic of Finland in the context of public diplomacy service. Hence, developmental phas