The Emotional cinema of Wong Kar-wai
Journal: Tesis Doctorals en Xarxa (Consorci de Serveis Universitaris de Catalunya)
Year: 2019

This thesis seeks to explain the affective appeal of Wong Kar-wai’s oeuvre in terms of emotional marketing. Although his working method and storytelling principles are most atypical of Hong Kong film industry, the director has actively exploited local strategies of genre, stardom, and hybridization throughout his career. Contrary to his well-crafted image of improvisational artist, recurrent stylistic tropes and narrative strategies in Wong’s films evidence a conscientious organization. . I argu