Customer perception of souvenir clothing ethnic ornaments: Results of using neuromarketing technologies and artificial intelligence
Journal: Upravlenets
Year: 2024

Given consumer adaptability to the established marketing incentives, there emerges a need to improve the methods for promoting textile products. The use of neurotechnology allows determining potential ‘anchors’, such as ethnic ornaments, that can be associated with souvenir products. The article focuses on identifying neuromarketing metrics of consumer perception of souvenir clothing ethnic ornaments based on artificial intelligence technology. The foundation of the study resides in the provisio