Hypotyposis in Heterogeneous Screen Texts: Case Study of ASMR-Videos
Journal: RUDN Journal of Language Studies Semiotics and Semantics
Year: 2022

This article examines the peculiarities of the functioning of the rhetorical figure hypotyposis in an atypical for its nature type of the text - a heterogeneous screen text. The relevance of the study is determined by the supremacy of such texts in modern communication and their increasing influence on the formation of public opinion, including the use of implicit manipulations, constructed by rhetorical means. The aim of this article is to examine means of constructing hypotyposis in heterogene