EVALUATION IN MASS MEDIA TEXTS: GENRE DIFFERENTIATION POTENTIAL
Journal: Voprosy Kognitivnoy Lingvistiki
Year: 2025

The study examines the potential of the evaluation to differentiate mass media texts according to their genre. As mass media are aimed at value formation and reflection of different positions and views, evaluation plays here a central role. Thus, its specifics and the way it is realized vary in different genres. The analysis was conducted on the material of opinion articles and editorials, where the author’s image, voice and evaluation are not equally reflected. While analyzing the material we c