Geomarketing approach to cartographic modeling of tourist demand
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2022

<em>The article reveals essence of geomarketing research in studying the features of tourist demand. Geomarketing provides the formation of a kind of matrix of quantitative and qualitative characteristics of the territory that meet the needs of both existing and potential consumers. At the same time, a system of spatial factors of managerial decision-making is being formed, which creates the possibility of choosing the most suitable combination of qualitative characteristics from the available o