A regional survey of current practices on destination marketing organizations' Facebook pages: The case of EU and U.S.
Journal: Geographica Pannonica
Year: 2018

Constantly changing nature of social network sites creates the need for continuous process of online benchmarking for identifying practices used by other parties. Facebook as the most used SNS still plays an increasingly important role as a marketing channel for destination marketing organizations (DMO). This paper explores basic characteristics of the official DMO Facebook Pages in order to quantify and present those characteristics in a regional context on the case of two travel markets (EU co