Branding of Cultural Tourism Objects of the United Territorial Communities of the Southern Megaregion of Ukraine
Journal: European Countryside
Year: 2020

Abstract The process of decentralization of power and governance, which takes place in Ukraine through the voluntary unification of territorial communities, has laid the foundations for reforming the administrative territorial structure and territorial organization of power. Taking into account the state making nature of these transformations in the context of Ukraine’s European integration efforts, the article substantiates theoretical and applied fundamentals of branding of cultural tourism ob