Kuzbass through Anthropomorphic Metaphors (Case Study of Institutional Administrative Discourse of Ministries in the Region)
Journal: Bulletin of Kemerovo State University
Year: 2021

The present research featured the image of Kuzbass and its metaphorization in the institutional administrative discourse of official websites of seventeen regional ministries (2018–2021). Anthropomorphic metaphors appeared to dominate: the research revealed 137 anthropomorphic metaphors, which represented Kuzbass, as well as its governing bodies. The anthropomorphic metaphor was considered from a holistic viewpoint, which covered its psychophysiological, socio-cultural, and socio-economic aspect