Selling Difference, Minimising Antagonism
Journal: Palgrave Macmillan memory studies
Year: 2025

Abstract This chapter focuses on the promotion and consumption of ‘different’ national and regional histories in Russian tourism. The search for ‘difference’—different scenes, sights, and landscapes that are out of the ordinary—is a key part of the tourist experience. This chapter argues that to better understand the communication of national pasts in tourism, we need to distinguish between antagonistic difference and commodified difference. The antagonistic difference, emphasised in political a