The Zelensky Effect
Journal: Oxford University Press eBooks
Year: 2023

Abstract How was Ukraine able to stand up and defend its independence against Russia's all-out invasion in 2022? One cannot understand these historic events without understanding Zelensky, the country and its people. What makes Zelensky most extraordinary in war is his very ordinariness as a Ukrainian, though he is "ordinary" in a way that not everyone could be, in part because of skills honed in a long career at the intersection of entertainment, media, and politics. The Zelensky Effect unpacks