Development of Core Competencies in the Wellness &amp; Spa Services in the Digital Economy
Journal: Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
Year: 2020

The development of a modern Wellness & Spa complex should be based on strategic planning, it should be susceptible to the external and internal challenges of global society and digital technological processes, as well as in identifying key competencies of Wellness & Spa organizations that will not only strengthen their financial condition, but also outline ways for sustainable and effective development. The paper defines the principles of organizing Spa medicine at a Wellness & Spa institution i