Overcoming barriers to ethical clothing consumption: a conjoint analysis approach
Journal: University of Canterbury Research Repository (University of Canterbury)
Year: 2017

In recent years, especially with the rise of fast fashion, the unsustainable and unethical nature of the clothing industry has come to light. Despite many consumers expressing concern and an intention to avoid unethical clothing consumption, this is often not reflected in their purchasing behaviour. To successfully understand how ethical clothing consumption can be encouraged, it is vital to first recognise the perceived barriers to this behaviour and to identify the key attributes which hold mo