New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)
Journal: Vestnik of the Plekhanov Russian University of Economics
Year: 2019

The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segments - repetition of visits and accommodation. Within the frames of each segment social-demographic, economic, space and time and cultural-leisure characteristics were studied. Daily expenses of the tourist