Digital geomarketing methods for analyzing the development of the economy of modern urban space
Journal: IOP Conference Series Materials Science and Engineering
Year: 2019

The paper proposes a method for conducting a digital analysis of geocompetition, which allows exploring the competitive environment on digital vector maps. The method includes four stages of analysis: the study of the competitive environment of the city using the function "density of nuclei"; statistical geoprocessing of data using the Clarke-Evans tool; the formation and visualization of the coverage areas of shopping facilities; creation of a polygonal topology based on Thiessen polygons to ex