Ways of Appealing to Humour and its Functions in British Social Advertising
Journal: Izvestia of Smolensk State University
Year: 2025

The article under consideration deals with the topic of humour in British social advertising on the basis of theoretical and practical data. The analysis aims to compile a list of ways of appealing to humor and its functions in British social advertising. Conducted on the basis of the recent works on this topic, this research focuses on linguistic and non-linguistic ways of creating comical effect in 285 modern samples of British advertising found on the official websites on the Internet. The an