Territorial Identification of Cities Based on Neurobranding
Journal: Regionalnaya ekonomika Yug Rossii
Year: 2022

Neurobranding allows studying biometric indicators and consumer reactions to different brands to analyze visual attention, which makes it possible to open a new page in the study of territorial identification of cities. The purpose of this study is the eye tracking study of the coats of arms symbols of the cities of the Republic of Crimea in order to identify their visual significance and attractiveness, as well as the possibility of using them as brand identifiers of territories. The work is ba