Conceptual Approaches and Theoretical Model of the Concept of Marketing Metrics in the Modern Economy
Journal: Vestnik Volgogradskogo gosudarstvennogo universiteta Serija 3 Ekonomika Ekologija
Year: 2019

In the modern world, marketing metrics are used to analyze the situation on the consumer market, as well as diagnose the causes and predict future events. They make it possible to compare the results of observations obtained at different periods of time or in different areas. It is an erroneous opinion that in marketing, most decisions are made without using quantitative calculations, since today they are one of the most difficult processes to measure. Basically, marketing research uses quantita