Investigation of the main trends of the primary real estate market in Ukraine and peculiarities of the seller marketing activity
Journal: Electronic Sumy State University Institutional Repository (Sumy State University)
Year: 2016

In this paper the supply in primary real estate market in Ukraine during 2000-2005 is investigated. The comparison of its trends in certain periods is made, and the factors influencing these trends are identified. The feasibility of using of the differentiated marketing concept by construction companies is determined, and the peculiarities of individual components of their marketing activity during the formation of offers for consumers depending on their income are described.