Public diplomacy during military international conflicts. The Ukraine war case
Journal: BULLETIN OF CAROL I NATIONAL DEFENCE UNIVERSITY
Year: 2023

Nowadays, warfare is characterized by a huge intensity of fight, large investment in military technology that led to new ways of combat and increased its visibility. While the changing strategic, social and cultural features of this environment have forced governments and armies to add new fight strategies including public diplomacy, the public diplomacy itself transformed. Therefore, this article reviews current research in this field and presents a theoretical approach of the actual war. In th