Synthetic personalization and the legitimization of the Crimean annexation: A discourse analysis of Vladimir Putin’s March 2014 presidential address
Journal: Discourse & Society
Year: 2022

This article proposes the analysis of synthetic personalization as a new approach in studying and understanding the legitimization of the Crimean annexation. Drawing upon Norman Fairclough, synthetic personalization is a discursive strategy that identifies how aspects of language, which are regarded as commonsensical and normal, have ideological power, as they can become manipulative and controlling. The application of synthetic personalization to the March 2014 address of Russian President Vlad