GNSI Decision Brief: Olympic Diplomacy: The Endurance of Soft Power
Year: 2024

Sporting events have an inherent ability to foster connections, build relationships, and unify groups around a shared objective. Athletes have historically used these events as platforms to impact political movements beyond the sports arena. Mega- sporting events, such as the Olympics, provide a venue for host nations to utilize soft power strategies to project their political values, cultivate their national image, and broadcast their status to billions of viewers across the globe. Soft power,