ABC analysis as a tool of optimization of marketing management of export-led enterprises
Journal: Electronic Sumy State University Institutional Repository (Sumy State University)
Year: 2016

The article proves the relevance of using ABC analysis in business practice of export-led enterprises to optimize receipts from foreign trade activity. Benefits and limitations of ABC analysis are determined and systematized. Author’s model of the process of marketing management of export-led enterprises is proposed. It includes the development and implementation of corporate marketing business strategy &#13;\nbased on the integration of strategies of commodity lines allocated by the results of