POLYCODE PHENOMENON OF THE NEWS TEXT IN ONLINE MEDIA
Journal: International Reviewed Scientific Journal West-East
Year: 2016

The active introduction of the latest technologies in the field of mass communication has led to new approaches to the creation and analysis of news texts in online media. Until recently, the informational function of news media texts was considered to be the main one. However, due to the growing role of non-verbal means in informational messages and the use of a multimedia language -graphics, color, photographs, drawings, various audio-visual elements -the impact function is becoming the domina