Investment attractiveness of Ukrainian regions: rating assessment and marketing promotion
Journal: JOURNAL OF INTERNATIONAL STUDIES
Year: 2014

e paper re ects on the phenomenon of investment attractiveness and its assessment.Investment opportunities and potential of regions of Ukraine are analyzed.Regions are ranked according to their level of investment potential and the degree of investment risks, as well as an experience of previous investment activity in the region.Ranked groups of regions are considered for further marketing approach to be implemented with the aim to propose investment strategies for every particular region/group