MYTHOLOGICAL DISCOURSE AS SUGGESTIVE TYPE OF COMMUNICATION
Journal: Scientific Research and Development Modern Communication Studies
Year: 2023

The article describes mythological discourse as a suggestive type of communication. The theoretical and methodological basis of the study was the structural-functionalist methodology, which made it possible to identify the role of mythological discourse in the modern communication space and its impact on mass consciousness. Structuralist, hermeneutic, semiotic and phenomenological methods have become important for revealing the suggestive mechanisms of modern myth-making. In the process of resea