On Memes as Semiotic Hand-Grenades
Year: 2022

The chapter presents a conversation on COVID memes and the corresponding mediality in multimodal translation. The arrival of the plague distorted everything with the enormous capacity to rewrite life and death. In response, users create and spread memes via social media to rewrite the unfolding new realities. The authors will illuminate how memes are a way to translate the ‘normal’, a way to (re)read, through laughter, irony and sarcasm, the wasteland of the status quo; how memes are translated