Entwicklungen und Aussichten der Internationalisierung des chinesischen Lebensmitteleinzelhandels
Journal: Online Publication Service of Würzburg University (Würzburg University)
Year: 2015

Purpose – The purpose of this dissertation is to reveal the status quo of development of the grocery retailers’ internationalization process in China as well as to model future trends, opportunities and challenges within a very competitive market. Using several, geographically distant cities as case studies, this paper focuses on the development and outlook of different store formats, along with the development of competition in this respect by explicitly treating China not as a single market. T