Leveraging social media big data to analyze internal migration
Journal: Sociology methodology methods mathematical modeling (Sociology 4M)
Year: 2025

The article is devoted to the development of a methodology for the study of population migration based on the analysis of big data in social networks through thesearch for patterns showing the internal migration process in the messages of social media users. The research in question allowed us to evaluate the degree of validity and relevance of digital traces of individuals as a source of empirical data on internal migration. A software solution in the form of the Brand Analytics platform was us