Appeals
Journal: Cambridge University Press eBooks
Year: 2020

Research into contemporary philanthropy corroborates the importance of direct solicitations for raising charitable contributions. 1 How successful relief organisations are in generating capital and gathering resources depends largely on their appeals and fundraising activities. Other beneficial factors for fundraising, such as trust in the organisation or commitment to particular aid schemes, are often also the result of direct appeals or pleas for assistance in documents such as organisation fl