Black Earth, White Bread: A Technopolitical History of Russian Agriculture and Food
Journal: Agricultural History
Year: 2023

In the wake of Russia's invasion of Ukraine in February 2022, the American fast-food chain McDonald's withdrew from the Russian market. McDonald's had operated in Russia since 1990, and the chain was popular with Russian consumers. Analysts predicted that Russians, deprived of their Big Macs, would revolt and place additional pressure on President Vladimir Putin to end the war. But such hopes fizzled. Though McDonald's sold its stores in Russia, the rebranded restaurants, known as “Vkusno i toch