The role of motivation in international tourism in Finland: A case study about a cultural festival - the Bear Festival
Journal: Aaltodoc (Aalto University)
Year: 2020

Objectives The main objectives of this study were firstly to find out what kind of advantages does Finland have in the sense of travel tourism and which parts could be improved. Secondly, I wanted to explore the ways motivation affects tourists in Finland and lastly how to utilize niche events in Finnish environment in the sense of motivational drivers. Summary A literature review was constructed to examine push and pull motivation, and extrinsic and intrinsic motivation. In addition, tourism tr