Project management in the hospitality industry: Theoretical foundations and practical aspects
Journal: Development Management
Year: 2025

The aim of the study was to identify ways to implement adaptive project management in the hospitality industry of Ukraine using digital technologies, in particular artificial intelligence based on machine learning. The methodological basis consisted of statistical analysis of the Ukrainian hospitality market indicators for 2020-2024, a comparative study of international practices, and a case study using the example of hotel enterprises in Ukraine and Bulgaria. The results of the study showed tha