Regional Ethnocentrism as One of Consumer Choice Predictors Within Neurobrand Paradigm
Journal: Regionalnaya ekonomika Yug Rossii
Year: 2024

The development of priority economic activities is predetermined by the availability of natural resources,material, labor and infrastructural potentials of the territory, the effective use of which as a competitive advantage contributes to the production of competitive goods with high consumer value. As a result, such products can become regional brands that are promoted to foreign markets and ensure the recognition of the territory and enhance its image. The article proposes a scale for the ass