Graphic associative test of attitudes as a convenient implicit measurement tool for mass polls
Journal: RUDN Journal of Sociology
Year: 2023

Several latest elections and referendums were marked by the dramatic failure of electoral forecasts based on mass polls. To respond to the dissatisfaction of the public and politicians, alternative approaches like prediction markets, Implicit Attitude Test (IAT), expectationbased forecasts and so on were developed. IAT proves to be one of the most efficient ways to enrich the forecasting models and improve their accuracy. The problem is that the original form of IAT implies too rigid rules to be