SEGMENTATION OF DENTAL SERVICES MARKET ACCORDING TO A GEOGRAPHICAL PRINCIPLE IN UKRAINE
Journal: Economic Analysis
Year: 2017

Introduction. The role and importance of market segmentation as a methodology and tools for market research is emphasized. The importance of practical and theoretical studies of dental services market in Ukraine is highlighted. The limitation of scientific studies that focus on segmenting the market is indicated. Purpose. The research aims is conduct the segmentation of dental services market of Ukraine according to the geographical breakdown of administrative units (regions, Crimea, Kyiv and Se