Advantages of the connective strategic narrative during the Russian–Ukrainian war
Journal: Frontiers in Political Science
Year: 2025

In this article, we expand the methodological approach to strategic narrative analysis based on the case of the contemporary Russian–Ukrainian war. Namely, we introduce the concept of a “connective strategic narrative.” Such a narrative is not intentionally constructed by elites but created by the “affective public” on social media—emotionally tied social media users, according to Papacharissi’s definition. We argue that the patriotic Ukrainian narrative about the war evolved in social media can