# <i>SpendYourSummerInGeorgia</i> : popular geopolitics, grassroots activism and tourism marketing against Russia
Journal: Social & Cultural Geography
Year: 2024

This article demonstrates the broad-spanning ramifications of tourism marketing in geopolitics and proposes viewing civilian-led social media destination branding campaigns as novel yet important forms of popular geopolitics. The case is the #SpendYourSummerInGeorgia campaign created by Georgian grassroots activists in 2019 following a politicized travel blockade issued by the Kremlin preventing Russians from entering Georgia. #SpendYourSummerInGeorgia was designed to counter the blockade, solic