Sport mega-events as part of foreign policy of BRICS countries
Journal: Studia Wschodnioeuropejskie
Year: 2019

Sport mega-events as part of foreign policy of BRICS countries n times of globalization an developing mass media sport has become a global social phenomenon. It significantly transgresses categories such as education, physical and mental development, as well as Olympic rivalry. Contemporary sport (especially when performed professionally) is a marketing product, delivered to people all over the world in an appropriate form. The best example of this are so called sport mega-events whose range and