The international search for ethics norms: which consumer behaviors do consumers consider (un)acceptable?
Journal: Journal of Services Marketing
Year: 2010

Purpose Businesses cannot rely on their customers to always do the right thing. To help researchers and service providers better understand the dark (and light) side of customer behavior, this study aims to aggregate and investigate perceptions of consumer ethics from young consumers on five continents. The study seeks to present a profile of consumer behavioral norms, how ethical inclinations have evolved over time, and country differences. Design/methodology/approach Data were collected from t