The Potemkin Temptation or, The Intoxicating Effect of Rhetoric and Narrativity on American Craft Whiskey
Journal: eYLS (Yale Law School)
Year: 2018

On the heels of the 1990s microbrewing revolution, and as part of the larger eat-local movement, "craft" whiskey distilleries have sprouted across America.Many, however, aren't "distilleries" at all: They neither distill nor age whiskey, but rather purchase it premade from giant industrial plants.These "Potemkin" craft distilleries then bottle that whiskey themselves, describing their products, on federally approved bottle labels, as "hand-bottled in [local place X]. " Some Potemkins, before bot