Cross-cultural communications in shaping the cultural image of Ukraine in the international information environment
Journal: Revista Amazonia Investiga
Year: 2024

This research aims to highlight the importance of Ukrainian culture within the international information environment. The cross-sectional survey study involved purposive sampling of 28 participants whose attitudes towards Ukraine’s cultural image and diplomacy were evaluated. The findings showed that cultural image belongs to the international information environment, and Ukraine is characterised by its ability to counteract several external pressures. The research resulted in the development of