Marketing factors in promoting eno tourism
Journal: The Professors Magazine Recreation and Tourism Series
Year: 2025

The article is devoted to the study of the marketing development factors in the tourism industry in Russia. The author substantiates that "wine tourism", or enotourism, has become an urgent trend in the development of niche domestic tourism in Russia, supported at the state level. The popularity of enotourism is growing not only in traditional wine-growing regions (Krasnodar Territory, Republic of Crimea), but also in areas that are not quite typical for this (Volgograd region, Astrakhan region,