Using Environmental Marketing Tools in the Implementation of the Concept of Sustainable Development of the Region
Journal: Economic Herald of the Donbas
Year: 2019

Formulation of the problem. Among the directions of implementation of the strategy of sustainable development of the regions the special place belongs to the concept of eco-marketing. However, the current global and domestic experience of introducing elements of environmental marketing into the processes of managing the socio-economic development of regions is not systematic, since in most studies the focus of environmental marketing focuses on the promotion and promotion of products with enviro