PRAGMATONYMS ON THE BASIS OF PROPER NAMES WITH A NATIONAL-CULTURAL COMPONENT IN RUSSIAN ADVERTISING
Journal: RUDN Journal of Language Studies Semiotics and Semantics
Year: 2018

This article is devoted to description of pragmatonyms on the basis of other classes proper names with a national-cultural component in the cultural linguistics and communicative-pragmatic aspects. There are revealed the most typical sources of proper names. In this article, author used a method of continuous sampling, country studying method and introspection linguistics approach. The pragmatonyms on the basis of proper names are widely used in advertising for the formation of generalized posit