Content and Genres of City Image Development in Social Media: The City of Arkhangelsk
Journal: Virtual Communication and Social Networks
Year: 2025

Official mass media are not the only source of city image development: social media do the same by engaging users in discussion and exchange of opinions. The image of the city in social media is a relatively new research object with a number of unresolved issues. This article defines the phenomenon of city image in social media and describes its linguistic features. The research involved a new automatic data collection tool: a web application that trawled social networks, messengers, official we