Research on Brand Marketing Based on Ukrainian Tourist Destination
Journal: Ekonomìka ta upravlìnnâ APK
Year: 2020

Tourist destination is a place to attract tourists to make a short stay and visit here. The competition of tourism is increasing day by day, and the competition between tourist destinations has turned to brand competition. Tourism destination brand marketing refers to the brand marketing activities that take the government departments and tourism enterprises as the marketing subject and take the cultural resources, natural landscape and tourism services of the tourism destination as the marketin