Formation of a Positive Media Representation of the Region in Online Media (Based on the Example of the Online Edition «Tramplin»)
Journal: Izvestia of Smolensk State University
Year: 2025

The article explores the construction of a positive media representation of the Omsk region using the online publication «Tramplin» as a case study. The research is based on over 4,000 media texts, primarily news notes, interviews, articles, and reports, published between December 1, 2020, and January 10, 2025. The goal is to characterize the thematic features and concept of «Tramplin» and identify the key metonymic models through which it interprets aspects of life in the Omsk region, shaping a