Pengaruh Data Mining, Strategi Perusahaan, Terhadap Laporan Kinerja Perusahaan
Journal: Jurnal Portofolio Jurnal Manajemen dan Bisnis
Year: 2024

The rapid development of business in the digital era intensifies competition among companies. To survive, businesses must develop effective sales strategies based on accurate information. This study explores the impact of strategic datamining on company performance. Data mining techniques, such as classification and forecasting, help analyze sales data to predict trends, enabling production adjustments and sales optimization. Implementing data mining accelerates decision-making, increases sales,