INSTRUMENTALIZATION OF EMOTIONS IN MANIPULATIVE PRACTICES OF POLITICAL DISCOURSE
Journal: Fìlologìčnì traktati
Year: 2025

The article explores emotions and their use as a means of linguistic manipulation in English-language communication. The authors examine the concept of emotions in linguistics, their connection to cognitive processes, and the role of emotionality, expressiveness, and evaluativity in shaping manipulative impact. Emphasis is placed on the fact that in media, political, and interpersonal communication, emotional manipulation is often applied consciously and systematically, employing a variety of li