Modern Vision of Using the Music Work "Shchedryk" in the Processing of Mykola Leontovych as a Tourist Resource Destination
Journal: Bulletin of Kyiv National University of Culture and Arts Series in Tourism
Year: 2019

The article presents the results of the creation of a new tourist product by using the achievements of Ukrainian music art and the methods of promoting the tourism product in Ukraine and the world. The results of the analysis of the international and domestic experience of popularization of the musical work "Shchedryk" in the processing of Mykola Leontovych in the sphere of tourism are presented. The marketing means of tourist promotion of the musical work "Shchedryk" in Mykola Leontovych’s proc