Politicization of media consumption: Influence of touristic advertisements on young Russians and Germans on news media channels
Journal: Euro-Asia Tourism Studies Journal
Year: 2024

In recent years, news media channels have been a central means to distribute touristic advertisements directed at young people. While the politicization of media and the shift in consumer habits in democratic and authoritarian countries have been documented in the fields of political science and media studies, its repercussions on tourism have not been studied yet. This position paper bridges this gap by examining how shifting media consumption patterns influence the effectiveness of touristic a