A study on the sustainability of traditional culture through the use of media platforms
Journal: Global Journal of Sociology Current Issues
Year: 2023

Some changes have occurred due to the era of COVID-19 (Coronavirus disease), which has resulted in a change in consumer culture behavior. In particular, the use of Over-the-top platforms, and low-cost pay-TV services has increased. Also, K-Dramas (Korean-Dramas) are related to the specificity and closeness of East Asia, where the Korean Wave first appeared and caused cultural proximity. The purpose of this study was to investigate the spread of traditional culture and the economic effect of trad