The Trap of Geopolitics: Rethinking EU Strategic Communication. College of Europe Policy Brief March 2021.
Journal: Archive of European Integration (AEI) (University of Pittsburgh)
Year: 2021

As part of the European Union’s current ‘geopolitical turn’, strategic communication – combining reactive messaging and proactive narrative-building – is a key element of the EU’s response to increasing global contestation. Through its reactive component, the EU’s strategic communication is very much focussed on Russia, but still largely neglects that many other foreign and domestic actors deploy disinformation techniques, too. With its proactive component, the EU uses narrative-building and, in