Semantic structure of clickbait headlines and internet user activities
Journal: Media Linguistics
Year: 2023

The article explores the relation between clickability, measured in click-through rate (CTR) with the system of meanings the headline comprises. The authors apply graphic-semantic approach when analyzing headlines with reference to their variable clickability. The article describes a case reconstructing the system of meanings, represented by the news headlines in Russian cyberspace, taking into consideration the CTR as a popularity factor among the readers. The material of the study is 4900 head