The Return of Media Diplomacy: Examples from Kosovo
Journal: Jurnal Ilmu Sosial dan Ilmu Politik
Year: 2023

After the Cold War, states focused their campaigns on self‐promotion on the global stage, so media diplomacy has been pushed to the periphery, hence not being a central research theme. However, the geopolitical clashes over Kosovo and the war in Ukraine have repositioned the role of media diplomacy in international politics. This paper aims to analyze Kosovo's media diplomacy in the following key moments: at the time of the declaration of independence (2008), and during the Russian aggression in