Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion
Journal: Place Branding and Public Diplomacy
Year: 2022

Abstract This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the internat