The Influence Of Price, Product Quality And Service Quality On Purchase Decision Of Netflix Applications
Journal: International Journal Of Science Technology & Management
Year: 2021

This study aims to determine the effect of price, product quality and service quality on purchasing decisions partially and simultaneously or collectively. After knowing the magnitude of the influence of the three independent variables, we will find the variable that most influences the purchase decision on the Netflix application. This study uses a purposive sampling technique which is included in the type of non-probability sampling, by distributing questionnaires to consumers of Netflix produ