Strategies for enhancing faculty brand through personal branding: Insights from lecturers
Journal: Jurnal Penelitian
Year: 2023

Professional branding is a new step in the professional development of a lecturer, which presupposes a holistic process of forming a lecturer's personal brand, which consists of creating a personality image of a lecturer that is attractive, socially recognized, and can be recognized in his professional field. This study aims to identify the extent of the faculty branding process carried out by lecturers of the Business Administration Department of the State Polytechnic of Malang through Instagra