Digital tools for territory branding
Journal: SCIENTIA FRUCTUOSA
Year: 2024

Territory branding is actively used for the deve­lopment and promotion of villages, towns, cities, regions, and countries in the modern world. And if earlier traditional marketing tools were enough for effective branding and promo­tion, today it is mandatory to use digital mar­keting methods and tools. The aim of the article is to substantiate and systematize digital ma­rketing methods and tools for territory branding. When conducting the research, general scientific and special methods were use