Глобальні ЗМІ та імідж країни: приклад України в BBC World and CNN International
Journal: Problems of a systemic approach to the economy enterprises (National Aviation University, Ukraine, Kyiv)
Year: 2013

The article is devoted to the problem of media factor in the process of national image creation in global media with the case of Ukraine’s coverage on BBC World and CNN International. Firstly, the article focuses on the fact that the national image is one of the key-elements of the foreign policy which could affect essentially the relations of the state with other actors on the international scene. Secondly, there analyzed the impact of globalization on mass media, which today have a decisive ro