Metaphorical language in financial discourse
Journal: Repozitorij Filozofskog fakulteta u Zagrebu' at University of Zagreb (University of Zagreb)
Year: 2014

The aim of this paper is to apply the socio-cognitive approach to metaphorical language in financial discourse according to three levels of metaphorical salience and innovation – the experiential, the cultural, and the topical level. According to the results of the analysis, financial media discourse employs metaphors of these levels in a blended manner and as different mechanisms of legitimization. While a consistency between certain domains of the experiential and the cultural level exists, th