Prospects of media monitoring in public opinion research (using the example of trust in the president)
Journal: Sociology methodology methods mathematical modeling (Sociology 4M)
Year: 2025

The changing political mood of Russians is a constant subject of interest for sociological agencies. With the development of the Internet, conventional questionnaire research began to be supplemented by online surveys and, despite some skepticism, by social media mining. This article attempts to adjust an accidental web-sample so as to bring its estimates closer to representative omnibuses. We use media- and polling measures of trust in the president Putin to answer the questions: How far apart