NEOLOGISMS IN AUTOMOTIVE DISCOURSE
Year: 2024

The article presents the analysis of sources and factors of formation of competitive advantages and competitiveness of companies on the basis of systematic realization of intellectual leadership.The systematization of new competitive advantages of companies formed on the basis of intellectual leadership (corporate culture, management of the system of knowledge about key stakeholders, "smart" production, and artificial intelligence) and key competencies is carried out.The pyramid of intellectual