PROBLEMS OF IMPROVEMENT OF TECHNOLOGY OF BRANDING OF REGIONAL TOURIST’S PRODUCTS (ON THE EXAMPLE OF THE CRIMEA AND KRASNODAR KRAI)
Journal: SHILAP Revista de lepidopterología
Year: 2015

In article problems of development and implementation of projects of domestic brands of regional level which would answer not only strategy of development of tourism in regions, but also to the long-term purposes and problems of social and economic development of Russia rise. The comparative analysis of parameters of tourist brands of the Crimea and Krasnodar Krai allows to reveal topical issues of their improvement.