MARKETING ASPECTS OF DEVELOPING TOURISM SERVICES MARKET IN UKRAINE &amp; THE BALTIC COUNTRIES
Journal: Baltic Journal of Economic Studies
Year: 2019

Under the conditions of modern European integration processes, the quality of providing tourism services, which should meet the requirements of the population as much as possible, gains momentum. The regulation of tourism development in Ukraine according to European standards and regulations impose the task of upgrading the tourism industry, search for innovative instruments to improve its functioning based on the best European practices example of the Baltic States. Marketing approaches in mana