Dyplomacja kulturalna w mediach społecznościowych: Studium przypadku
Journal: Zarządzanie Mediami
Year: 2021

Cultural Diplomacy in Social Media: A Case Study The online tools of communication have an impact on cultural diplomacy, which enables the governments to include potential partners into the participation in culture and at the same time to win them for their foreign policy goals. The objective of this article is to check the hypothesis saying that social media has become relevant in the foreign ministries’ external communication. The authors conduct a case study, based on cultural diplomacy event