Balkan travel posters of the xx century
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2022

Purpose: The author considers the travel poster as a tool of advertising communications and a component of the cultural image of the Balkans. Of particular interest is cross-cultural interaction due to the expansion of info space, cultural and artistic development, and strengthening of the European integration processes.<br> Methodology: This study is based on system-structural, comparative and sociocultural methods. The author applied the chronological-genre principle for the analysis of visual