PLANNING OF EVENT PORTFOLIO FOR TORISM DESTINATIONIN POST-QUARANTINE PERIOD
Journal: Herald of Kyiv National University of Trade and Economics
Year: 2020

The article deals with the sense and structure of a tourism destination event portfolio. The theoretical foundation of the planning process for Ukrainian destinations event portfolio destinations as a component of their tourism product has been carried out. The goals of forming a destination's event portfolio within the framework of the tourism product strategy and marketing strategy are determined. The factors of decision making about the structure of an event portfolio, dynamics of measures ar