Communication strategy as a tool for formation of public communications in public management: peculiarities of application in the justice authorities
Journal: Public Administration and Regional Development
Year: 2018

In the article the organizational and methodological bases of strategic planning of communicative activity in public administration bodies are researched. The stages of development and implementation of the communication strategy of the bodies of justice are determined, the basic scientific approaches to the definition of the content and structure of the communication strategy are analyzed. Based on the analysis of scientific approaches, an optimal maximum term for which a communication strategy