ENTERPRISE STRATEGIC POSITIONING ON THE BASIS OF COMPETENCE APPROACH
Journal: Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences
Year: 2015

The definition of strategic positioning of an enterprise as a process of formation, maintainance and strengthening of the enterprise's position in its relations with competitors, customers and suppliers, taking into account the influence of factors of external and internal environment, is given. The use of competence approach in strategic positioning of the enterprise, based on the competencies of the enterprise as unique factors of its competitive advantages, is offered. The competence of the e