DYNAMICS OF INFLUENCE OF COMPONENTS OF THE EXTERNAL ENVIRONMENT OF AVIATION ENTERPRISES FUNCTIONING IN COMPETITIVE MARKETS
Journal: Three Seas Economic Journal
Year: 2021

The purpose of the paper is research of the components of the external environment and assessment of its impact on the functioning of airlines in open markets. The article defines the essence of the concept of the external environment of the airline, in which the classical scheme highlights the environment of direct and indirect influence. The author notes that direct factors affect the activities of each individual airline separately, and indirectly – form general industry trends in competitive