INTEGRATED ASSESSMENT OF THE COMPANY’S PRODUCT RANGE IN THE LOCAL ELECTRICAL ENGINEERING MARKET
Journal: Scientific Bulletin finance banking investment
Year: 2022

The purpose of the study is to determine approaches to the implementation of an integrated assessment of the company’s product range in the local electrical engineering market. With all the variety of widely used methods of assortment analysis, their fragmentation is noted. There is an objective need for the development, application and improvement of integrated methods. The analysis of the range of electrical products of one of the largest trading enterprises of the Republic of Crimea, Novacent