The use of social networks to form a portrait of a tourist (example of the Orlinovsky municipality of Sevastopol)
Journal: Research Result Business and Service Technologies
Year: 2023

The article considers the problem of forming a portrait of a tourist for the territory of a municipal district based on materials from open sources – social networks. The relevance of the study is related to the need to develop approaches to determining the socio-demographic and economic characteristics of visitors to local tourist destinations in the absence of centralized statistics collection. Methods and materials included a sample of 100 users of social networks (accounts) for which the ter