COUNTRY-OF-ORIGIN EFFECTS ON DESTINATION PRODUCT: IMPLICATIONS FOR BRAND USA
Journal: Scholarworks (University of Massachusetts Amherst)
Year: 2015

<strong>Svetlana Stepchenkova, PhD,</strong> is an assistant professor at the Dept. of Tourism, Recreation & Sport Management, University of Florida (email: svetlana.step@hhp.ufl.edu). The area of her research interests is destination marketing and branding, media and user-generated communications in tourism, and social studies methodology.