Russia’s strategic communication during the Ukraine crisis (2013–2014): Victims, hypocrites, and radicals
Journal: Discourse & Communication
Year: 2023

The article retrospectively looks at Russia’s strategic communication during the Ukraine crisis (2013–2014) in light of the ongoing Russian-Ukraine conflicts. Russia’s strategic communication campaign, especially the sophisticated use of state-sponsored international broadcaster-Russia Today (RT)-has been proven to raise sympathy, distract attention and delay effective reactions from the Ukranian government and NATO. RT’s strategic mediatisation of the Ukraine crisis not only fermented a favoura