Stimulating the growth of “silver” tourism through the development of relationships and the creation of targeted communications with travellers
Journal: Population and Economics
Year: 2023

In the contemporary world, the population of older individuals is on the rise, bringing about a transformation in the profile of “silver” tourists. These individuals lead active lifestyles, with many still engaged in work, possessing a relatively high level of savings, and demonstrating a willingness to allocate those funds towards travel. The “silver” age tourism segment is experiencing annual growth, underscoring the importance of meticulously studying the requirements, preferences, and limita