To Be or Not to Be
Journal: Central European Journal of Communication
Year: 2025

The article is devoted to the analysis of the phenomenon known as the United Television Marathon (Telethon), which was launched after the beginning of the 2022 full​scale invasion of Russia into Ukraine. Ukraine’s leading nationwide TV channels joined together to inform citizens about events in the country—24/7—around the clock. However, despite the apparent advantages of such a phenomenon, the United Telethon has also been a subject of criticism due to non​compliance with journalistic standards