Soft Power and the 2022 World Cup in Qatar: Learning from Experiences of Past Mega-Sporting Event Hosts
Journal: Tajseer Journal
Year: 2021

The experiences of past hosts to mega sporting events like the Olympics, or FIFA World Cup games show that there are numerous ways in which countries can be both empowered or disempowered through their pursuit of soft power. Through a selective literature review, this paper uses the relevant soft power experiences of six countries who have hosted either the World Cup or Olympic Games from 2008. The cases include China (Beijing 2008 Olympics), South Africa (2010 World Cup), United Kingdom (London