Media communication, cognitive aspects, war-time Ukrainian humorous discourse
Journal: Integrated communications
Year: 2023

The article analyses the functioning of the war-time Ukrainian humorous discourse in media communication in general and the cognitive mechanisms of humor, including the ‘Availability Heuristic’ cognitive pattern in particular.’ The study aims to examine twelve Ukrainian war-time jokes and to reveal the main cognitive patterns and accompanying stylistic figures producing the comic effect. All jokes manifest the application of the ‘Availability heuristic’ cognitive pattern inherent to the war peri