POLITIK SELEBRITI: PERLAWANAN TERHADAP SISTEM (STUDI KASUS GAYA KOMUNIKASI POLITIK PADA KANDIDAT PRESIDEN UKRAINA VOLODYMYR ZELENSKY)
Journal: Jurnal Dakwah Risalah
Year: 2019

This study aims to examine in depth about celebrity politics as part of political communication by Ukrainian presidential candidate Volodymyr Zelenskiy who won the election in 2019 in two rounds. The paradigm of this research is critical constructivist with the case study research method based on Zelensky's speeches and political statements in the mass media. The results of the analysis and discussion showed that Zelensky's popular celebrity status was Zelensky's main selling power and strengthe