Strategic climate change communication - The European Wind Energy Association in a discourse strategy trap
Journal: Lund University Publications Student Papers (Lund University)
Year: 2015

Climate scientists argue that the world’s increasing CO2 emissions are damaging for humans and the planet. If this is true, then how come governments are not rushing to provide sufficient incentives for a fast transition into renewable energy? The thesis proposes an explanation by focusing on included and excluded discourses in the EU climate and energy debate. The research is based on a case study of The European Wind Energy Association’s strategic communication. From a systems theory perspecti