‘See USSR’: The Soviet Union’s experimental tourism industry of the 1930s
Journal: ANU Historical Journal II
Year: 2026

This article explores the phenomenon of foreign tourism to the Soviet Union during the 1930s, focusing on the operations of the State Joint Stock Company forForeign Tourism, commonly known as Intourist.Established in 1929, Intourist promoted the Soviet Union as a desirable tourist destination on the international stage and facilitated travel to the USSR for foreign nationals.While profit served as a primary incentive for the industry's development, Intourist also sought to create a 'Soviet-style