Позиционирование лечебно-оздоровительных учреждений Автономной республики Крым в курортной зоне Большая Ялта
Journal: Проблемы экономики
Year: 2011

The article considers the essence of the process of positioning as one of the most important components of marketing strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and recreation institutions of the Autonomous Republic of Crimea in the resort area of Great Yalta according to the «pricequality» criterion.