The Voice of Ukraine: Mediating Nationalism and Cosmopolitanism
Journal: OakTrust (Texas A&M University Libraries)
Year: 2019

Popular culture and content of TV broadcasts are strongly related to national identity, and local audiences expectations and tastes. Franchised TV talent shows, such as The Voice, are a significant part of the global TV culture, and when adapted to the local context reflect local viewers’ perception of the self. The Voice in Ukraine attracts the audience with an appealing combination of skilled vocalists as contestants, tasteful musical content masterfully framed in a technically advanced stage