BALANCED INVESTMENT: ESSENCE OF THE CONCEPT
Journal: Socio-economic and humanitarian magazine
Year: 2025

The purpose of the study is to disclose the concept of balanced investment as an independent area of focus within the budgeting activities in an organization. Objectives: to define balanced investment; to determine its role in the project evaluation system. The paper considers the essence of the concept of "balanced investment" as a key approach to managing capital investments in the context of modern economic realities. Balanced investment involves a well-thought-out distribution of resources b