LEVERAGING TERRITORIAL BRANDING FOR SUSTAINABLE DEVELOPMENT AND TOURIST ATTRACTION: CASE OF ULYTAU, KAZAKHSTAN
Journal: GeoJournal of Tourism and Geosites
Year: 2025

The article presents a study on the branding of the Ulytau State National Nature Park, located in central Kazakhstan. The primary objective is to identify the key branding aspects that contribute not only to attracting tourists but also to ensuring the sustainable development of the region and preserving its unique natural and cultural heritage. The research emphasizes the importance of integrating Ulytau’s rich historical and cultural legacy into the park's branding, promoting ecotourism, and f