Image Policy as a Tool to Increase the Competitiveness of Recreation Area
Journal: Baikal Research Journal
Year: 2021

Image policy is a complex tool consisting of a strategy and a set of tactical measures aimed at improving the competitiveness of a recreation area and creating competitive advantages. Due to the government support and the performance of significant federal projects and social programs in the republic, there is a significant growth of popularity, loyalty and trust in tourism industry and sanatorium and resort services of Crimea in domestic and international markets. The article studies the resour