COUNTRY AS A BRAND: WORLD PRACTICES
Journal: Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)
Year: 2013

Brands have great power: they differentiate certain products; they promise value and high quality, they help customers make their choices.Can a country be seen as a brand?The answer is definitely yes, and to prove this idea some of the examples are given below.Today, consumers look not only at the performance of the goods-their color, shape, and design-but also at the country, where these