CJM maps in investigation of the stages of decision-making processes in delivery service
Journal: Research Result Business and Service Technologies
Year: 2024

In the context of an ever-changing and highly competitive goods delivery market, it is challenging for businesses to comprehend and anticipate customer requests and needs. In light of the intense competition between various courier delivery services, it becomes crucial for businesses to gain a deep understanding of the factors that shape consumer preferences and choices. The objective of the study is to identify the principal factors that exert an influence on all stages of the purchase decision