Introduction: Rationales and Foundational Concepts
Journal: Mega event planning
Year: 2025

Abstract This introduction shares the book’s theoretical and empirical ambitions and sets out a common conceptual ground that is employed to greater or lesser degrees by the authors of each chapter, in respect to the uniqueness of each individual case. Overall, this book is concerned with the aftereffects of hosting mega-events. It makes sense of developments around the globe through the notion of soft power, aimed both internationally and at the domestic host audience; the Potemkin relationship