Emotional labour in digital diplomacy: perceptions and challenges for European diplomats
Journal: Emotions and Society
Year: 2023

Social media are increasingly important tools in diplomacy. Diplomats are expected to use social media platforms such as Twitter, Facebook and Instagram to communicate with each other and with both the domestic and international publics. This form of communication involves displaying positive emotions to generate attention in a competitive information environment. Emotions are essential to managing perceptions, conveying signals and safeguarding state reputations in traditional diplomacy. Commer