CREATION OF AN AUTOMATED MECHANISM FOR MONITORING THE INFLUENCE OF POLITICAL INTERNET MEMES ON RUSSIAN-SPEAKING INTERNET USERS
Journal: Scientific Notes of V I Vernadsky Crimean Federal University Sociology Pedagogy Psychology
Year: 2021

The study of Internet memes is undergoing significant transformations: from traditional approaches (semiotic, structural-functional) to innovative (network, object-oriented). In the Internet environment, memes have become the most important information carrier, which makes it possible to maintain multivariate communication. The elementary and at the same time capable of reformatting the structure of the meme, its high virulence led to the emergence of new communication strategies and the represe