THE PROBLEMS OF PERFORMANCE OF CRIMEA’S HEALTH RESORT COMPLEX DURING COVID-19
Journal: Scientific Notes of V I Vernadsky Crimean Federal University Economics and management
Year: 2020

The article analyzes the challenges that have arisen in the health resort industry of the Republic of Crimea with relation to the COVID-19 pandemic. It highlights a set of measures aimed at preventing negative consequences of the current situation and reducing risks. Some tools of Digital Marketing are examined, to help increase the competitiveness of collective accommodation facilities in Crimea. The health resort industry is one of the fields that have been badly affected by the spread of COVI