Emotional orientation of individuals with different levels of advertising suggestibility
Journal: Psychology in Education
Year: 2024

Introduction. The modern media environment is characterized by a rapid development of information technology and growth in the number of information flows. This allows the individual to immerse deeper and deeper into such environment thereby expanding his or her living space. Advertising is a common phenomenon in the media — it not only plays an important informational role, but also influences the value-semantic, emotional, motivational and other spheres of personality. The available research o