Journal: EurasianUnionofScientists
Year: 2020

This paper investigates the relationship between television and globalisation in Doi Moi Vietnam via the case of football.Using document analysis and participant observation in an ethnographic approach, and drawing on globalisation theories as the theoretical frameworks, the author analyses the changes of football in Vietnam since the country re-opened its door to the world in 1986 and the role television has played in this process.The research suggests the rise of open nationalism as a special