Zelensky's Image in Russian and Ukrainian News: Presidential Campaign 2019 in Ukraine
Journal: Central European Journal of Communication
Year: 2021

The work explores the portrayal of the sixth president of Ukraine, Volodymyr Zelensky, in Russian and Ukrainian media sources during the pre-electoral campaign in 2019. The study used network analysis, n-grams’ generation, and LDA-based topic modeling. The study reveals that Russia’s media focused on Zelensky as a media personality, while Ukrainian sources paid attention to the portrayal of a novel popular politician. The target audience of the candidate’s campaign was the Russian-speaking popul