Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors
Journal: Bogazici Journal
Year: 2016

The purpose of this study is to develop a valid and reliable scale to measure e-consumers' attitudes towards ethically questionable online behaviors (e-CEQOB). A scale measuring e-consumers' attitudes towards such behaviors was developed using the conventional steps of scale development of The generated items were reduced to 24 items following EFA. The psychometric properties of e-CEQOB were assessed on two independent non-student samples in Istanbul, Turkey (Sample 1, N=635, and Sample 2, N=880