The Norm Contestation and the Balance of Soft Power in the Post-Soviet Region: The Eurasian Economic Union versus the European Union
Journal: Siyasal Journal of Political Sciences
Year: 2022

This paper examines the power political norm contestation between the European Union (EU) and the Russian-led Eurasian Economic Union (EAEU). In recent years, the EAEU has increased its regional attractiveness, while the EU’s appeal has declined due to its internal problems, the impediments to further enlargement, the failure of color revolutions, and the rise of authoritarianism and nationalism in the region. This situation has provided Russia with significant advantages in consolidating its re