The rise of streaming culture: SVOD media and the digital revolution in India
Journal: South Asian Popular Culture
Year: 2023

ABSTRACTThe article analyses the reasons and the effects of the rise of digital platforms in India, specifically focusing on SVOD platforms. The proliferation of various digital video platforms of different types has been tremendous both in India and the world since early years of 21st century. Taking into consideration the fact that digitality in India is a recent phenomenon, the article, by drawing upon some of the most significant theories in new media studies analyzes the questions of remedi