Journalistic Framing of Finnish Ice Hockey Club Jokerit in the Russian-Led Kontinental Hockey League
Journal: Media and Communication
Year: 2024

One of the major franchises in Finland’s top division in men’s ice hockey (Liiga), Jokerit Helsinki, sold its home arena and half of its shares to Finnish-Russian oligarchs in 2013. Jokerit also switched to the Russian-led Kontinental Hockey League (KHL) and competed there from 2014 to 2022. Russia’s KHL project and its expansion to the West can be viewed as a form of soft power. This study delves into the journalistic coverage of Jokerit during two specific periods: Its early days in the KHL an