Environmental concern to attitude towards green products: Evidences from India
Journal: Serbian Journal of Management
Year: 2016

The purpose of this paper is to explore the relationship of environmental concern of consumers with their attitude towards green products and also to identify the predictors of environmental concern. The data was generated from a researcher controlled sample of graduate and post-graduate students enrolled in educational institutions located in the national capital of India (New Delhi) and surrounding areas popularly known as National Capital Region (NCR). The data generated was analysed employin