Journal: Legal horizons
Year: 2024

Online advertisement provides marketers with a low-cost way of reaching large and diverse customers.Some of the spaces utilised by businesses to advertise products include Facebook, Google, and other social networking platforms.Like traditional media, online advertisement is subject to legal regulation.The paper aimed to critically evaluate the challenges and prospects of legal regulation of ads on online platforms.Through a well-conducted literature review of 20 scholarly sources, the article i