THE FISH RAW MATERIALS MARKET ANALYSIS IN KEMEROVO
Journal: Bulletin of KSAU
Year: 2024

The purpose of the study is to conduct marketing research of the fish products market in order to determine the needs and preferences of residents of Kemerovo, as well as assess the possibilities of using fish products from local producers of appropriate quality. Objectives: to determine the level of consumption of fish products in the city of Kemerovo; to identify the main producers and the structure of the assortment of the consumer market; to consider the sales volumes of fish products on the