The Symbiosis of Offline and Digital Retail: Ukrainian Context
Journal: Mechanism of an economic regulation
Year: 2019

It is substantiated and scientifically proved that retail is one of the components of the Ukrainian economy in the context of ensuring its sustainable development. The arguments about the determination of the symbiosis of offline and digital retail as one of the alternatives for successful operations in a modern environment with permanent market changes are summarized considering the trend of digitalization. The purposes of the paper are to investigate the landscape and features of digital and o