Poetics of Naive Love (Based on Soviet Handicraft Photo Postcards of the 1950s)
Journal: International Journal “Speech Genres”
Year: 2020

In the 1950s in the USSR, there was a handicraft production of photo cards. These cards reveal such topics as “love”, “memory”, “greeting, congratulation”, “future life”. The pictures show the portraits of actresses and actors, old West-European greeting cards, and staged (artificially created) photos. It was a continuation of the traditions of Russian ‘lubok’ prints, notes (recordings) in albums, moralistic poetry. Our linguistic interest focuses on the inscriptions on these postcards, from the