THE ROLE OF THE HR-BRAND IN THE ORGANIZATION OF WORK PROCESSES OF COMPANIES IN THE OIL AND GAS SECTOR: THEORETICAL AND PRACTICAL ASPECTS
Journal: Scientific Works of the Free Economic Society of Russia
Year: 2021

The article considers the theoretical and practical aspects of the role of the HR-brand in the conditions of competition of oil and gas companies in the labor market. The article presents the relationship between building a positive employer brand and increasing the overall level of staff involvement in the development of the organization, as well as optimizing work processes in general. In the context of the long-term economic crisis caused by the COVID-19 pandemic, even large oil and gas compa