Problem of measurement of efficiency of propaganda (on the example of using of the index of effectiveness of the russian propaganda in Ukraine)
Journal: Grani
Year: 2018

The article analyzes the possible effects of propaganda and justifies the possibility of empirical evaluation of its effectiveness. There are described main trends in the depending of approving the principal Russian propaganda theses by different categories of the population of Ukraine, based on the results of recent studies of the Kiev International Institute of Sociology and Ukrainian Institite for Social Research named after O. Yaremenko. A critical analysis of measuring the effectiveness of