Marketing Research as a Way to Increase Competitiveness of Railway Company and Forecasting of Demand for Transport
Journal: International Journal of Engineering & Technology
Year: 2018

Justification of management decisions for railway companies, under the conditions of the transport market liberalization, requires the search and collection of reliable information which is related with both the internal and external environment. Alongside, the need to provide competitiveness of the railways involves marketing research. The main objective of this paper is to determine the specific features of applying marketing tools for promotion of competitiveness and formation of the railway