Travel Animosity and Affinity: A Chaordic Perspective
Journal: Journal of Travel Research
Year: 2024

The aim of this study is to investigate the complex effects of animosity and affinity on travel intentions. In so doing, we draw from a sample of 400 Greek holidaymakers and use complexity theory to examine the chaordic influence of animosity and affinity on their intentions to potentially travel to Russia in the near future. Contrary to previous studies on animosity and affinity which adopted a linear analytic approach, we use fuzzy-set Qualitative Comparative Analysis (fsQCA) for the examinati