Transmedia Strategies for Participatory Politics in Russia: Alexey Navalny’s Grassroots Campaign
Journal: Arrow - TU Dublin (Technological University Dublin)
Year: 2021

Transmedia storytelling scholarship has been progressing rapidly over recent decades. Yet, a question that remains open is the lack of analysis of political transmedia campaigns. This political communication thesis contributes to filling that gap. Its goal is to develop a flexible and locally-specific approach to analysing transmedia political campaigning. To understand the context that affects the destinies of transmedia grassroots campaigns, the study turns to social movement and grassroots ac