True cost restaurant digitalization strategies
Journal: Research Result Business and Service Technologies
Year: 2023

Two key trends are currently influencing the activities of public catering enterprises in Russia: a decrease in the purchasing power of the population and the development of a digital consumption model by people. For individual formats of institutions, adaptation to these two trends can be associated with significant difficulties. These formats include restaurants with fair prices, using a separate pricing model to reduce the cost of a comprehensive restaurant service. In order to solve this pro