STRATEGIC PLANNING OF THE RECREATIONAL AND TOURISM INDUSTRY DEVELOPMENT: THE UKRAINIAN EVIDENCE
Journal: International Journal of Entrepreneurial Knowledge
Year: 2022

The purpose of the study is to analyse the impact of the investment component on the development of the Recreational and Tourist Industry (RTI), and to perform a comprehensive analysis in order to elaborate a strategic development plan for the sector. Using the matrix method of research and mathematical method of rating, the general strategic direction of development of the recreational and tourism sphere of each region of Ukraine was estimated and chosen. We have developed a matrix "Recreationa