Productive Manipulation as an Element of University Advertising Discourse: Pragma-Axiological Analysis
Journal: Nauchnyi Dialog
Year: 2021

The article is devoted to the pragma-axiological and partial psycholinguistic analysis of advertising videos of US universities in order to identify the productive manipulative potential of modern advertising university discourse. The relevance of the study is due to both extralinguistically — the great demand for quality education in the modern world, and linguistically — by the study of the processes of productive speech manipulation as one of the fundamental components of quality communicatio