Strategic narratives in public diplomacy scholarship: practices, processes and politics of persuasion
Journal: Place Branding and Public Diplomacy
Year: 2025

Abstract This paper discusses the conceptual relationship between strategic narratives and public diplomacy and its analytical possibilities. It argues that public diplomacy can be understood as a set of persuasive narrative practices; that strategic narratives are central to processes of identity formation necessary for persuasive and credible public diplomacy communication; and that the contestation of strategic narratives through competing acts of persuasion, actively shapes the politics of p