Optimization of the process of communication with customers when organizing sales on Internet platforms
Journal: Proceedings of the Southwest State University Series Economics Sociology and Management
Year: 2024

Relevance. Currently, the field of online trading on Internet platforms is actively developing. Online resources allow customers to familiarize themselves with the assortment, read reviews based on them and personal preferences, make a choice and, in general, make purchases without leaving home. Marketplaces are becoming the main platform for online sales. The purpose of the research is to develop a model for optimizing the process of communication with customers when organizing sales on Interne