THE PRACTICE OF APPLYING THE CONCEPT OF SOCIALLY RESPONSIBLE MARKETING BY INTERNATIONAL COMPANIES DURING THE RUSSIAN-UKRAINIAN WAR
Journal: Odessa National University Herald Economy
Year: 2022

The article summarizes the practice of applying different approaches to substantiation of marketing decisions by international companies on activities in the Russian market during the Russian-Ukrainian war from the standpoint of the concept of socially responsible marketing. The theoretical content of the concept of "socially responsible marketing" and its importance in the activities of companies are investigated. The analysis of the processes and motivation of taken decisions to reduce or term