Ecology of Сulture: Visual Stereotypes in Advertising vs. Creative Technologies
Journal: Demiurge Ideas Technologies Perspectives of Design
Year: 2020

The purpose of the article is to analyze the visual stereotypes in advertising, the preference for primitiveness and depersonalization of the national image, outlining possible ways to overcome pseudo-style. Research methods were used in accordance with the selected transsystem and multimodal approaches: system-structural, socio-cultural, historical and artistic, synergetic and semiotic. Scientific novelty. The stylistic aspects and tendencies of development of modern advertising graphics are th