Artificial Intelligence Neutrality: Framing Analysis of GPT Powered-Bing Chat and Google Bard
Journal: Jurnal Riset Komunikasi
Year: 2023

This study examined neutrality in Artificial Intellignce (AI)-based tools in information dissemination, specifically Microsoft's GPT powered Bing Chat and Google's Bard, across three geopolitical topics. The Gamson and Modigliani framing model was employed for evaluation of the AI responses. Results revealed that while efforts were made to maintain neutrality, subtle Western, specifically American, perspectives persisted in the narratives, challenging the prevalent perception of AI as a neutral