Gravity and trade in video on demand services
Journal: Review of World Economics
Year: 2024

Abstract Over the last decade, online video consumption has become one of the primary uses of the internet, with streaming services accounting for more than 65% of global internet traffic. In this paper, we use a novel data set on Netflix, the largest streaming platform worldwide, to estimate the patterns of catalogue availability (extensive margin) and the number of clicks per title (intensive margin) across twenty countries. This data set also gives us a unique opportunity to estimate the impo