Communication Campaigns for the Image Formation of the Administration of the Urban District “Chita”: Effectiveness of Communication Channels
Journal: Transbaikal State University Journal
Year: 2023

The relevance of the research topic is primarily due to the fact that the image of the authorities is a tool for communication and interaction with the population. At the same time, one of the most common ways of forming an image can be called the conduct of communication campaigns, an important stage of which is the choice of communication channels. Studying the effectiveness of communication channels will avoid image damage, as well as wasted efforts in conducting a communication campaign as a