Chování spotřebitele na trhu s vínem v Krymské oblasti
Journal: Digital Repository (National Repository of Grey Literature)
Year: 2021

The diploma thesis researches the behaviour of consumers in age 46-65 in Crimea. The thesis includes the analysis of the wine market, examines the development of the profitable indicators of the chosen wine producents and legislative changes. The inseparable part of the thesis is the analysis of consumer behaviour of the chosen segment. The preferences and consumers` habits are provided by the results of the survey. The recommendations for the branch are provided based on the analyses.