Study of the Ukrainian Media Market’s Content
Journal: Current Issues of Mass Communication
Year: 2017

Given that the effective management of TV business demands a lot of data from various methods of marketing research, we defined the main objective of this study as analysis of the Ukrainian TV producers’ content. In our study we applied the methodology of quantitative online-survey of respondents about product proposals and motivational advantages. 460 respondents from all regions of Ukraine, except the Crimea, took part in our online-survey, that insured its representativeness. The content of U