Supporting tourism planning by using social media-related geographic information: the case of Alghero
Journal: UNICA IRIS Institutional Research Information System (University of Cagliari)
Year: 2015

This contribution offers a discussion concerning the use of Social media geographic information (SMGI), in the context of the tourism planning at regional and local level. The widespread diffusion of social media platforms is playing an increasingly important role as information source both for tourists, who gather reliable information supporting destinations’ choice and services from peers, and for businesses, who can use the same information for improving their marketing strategies. The use of