STRATEGIC DIRECTIONS IMPROVING THE MANAGEMENT OF MARKETING IN WINERIES OF CRIMEAN REGION
Journal: SHILAP Revista de lepidopterología
Year: 2015

The article considers the issues of analyzing market environment and assess the current and strategic competitiveness of winemaking enterprises of Crimea region. On the basis of the conducted analysis, the grouping of winemaking enterprises on the level of potential use of the capabilities of the environment, as well as the proposed strategy for the development of wine-making enterprises of the Crimean region-based matching to realize the potential of market environment and competitive advantage