PR activity of Muslim organizations of Ukraine (on the example of the RAMU “Ummah”)
Journal: Occasional Papers on Religion in Eastern Europe
Year: 2024

The content and main directions of PR activities of Muslim religious organizations of Ukraine were analyzed (on the example of the RAMU “Ummah”). It was determined that it is characterized by the use of many resources and modern media technologies. PR activity has a multi-channel nature: through print and electronic media, as well as radio and television, although Internet resources, including social networks, prevail. An universal model of PR activities of Muslim organizations is the posting of