Influence Assessment of Emotional Asymmetry on Consumer Perception of Tourist Video Advertisement (On the Example of Crimean Peninsula)
Journal: Regionalnaya ekonomika Yug Rossii
Year: 2021

Consumer perception of advertising media is a rather complex process of selection, organization and interpretation of signals coming in the consciousness of an individual from the senses. However, based on the main provisions of information theory, corresponding feedback is the result of advertising impact, i.e. advertising review or advertising effect, which causes a lot of discussion not only in the scientific, but also in the practical sphere. A survey was conducted to determine the profiles