Russian market internationalization: Ceramifor case study
Journal: IC-Online (Scientific Information of the Polytechnic Institute of Leiria)
Year: 2017

The development of technologies made the world “smaller” fostering the emergence of connections between all parts of the world. Under such conditions companies tend to evolve into internationalization process expanding to different markets, pushed by various goals and motives. International business and management have been trying to develop ideal framework allowing companies avoid risks and implement the most appropriative entry strategy. Among the most popular perspectives we can highlight the