Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study
Journal: Journal of theoretical and applied electronic commerce research
Year: 2024

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing—wearing and then returning used apparel. The research involved a survey of 1026 online apparel consumers from Portugal and the Czech Republic. The results show that frequent buyers, internet-savvy users, women and younger e-consumers report more satisfactory return experiences. Howeve