The role of diplomatic services in shaping international image: Ukrainian diplomacy before and after 24 February 2022
Journal: FOREIGN AFFAIRS
Year: 2024

The study examined the role of public diplomacy, cultural diplomacy, economic cooperation, and digital tools as critical components in shaping a country’s international image on a global scale. The aim was to analyse how these instruments influenced global perceptions of Ukraine and the outcomes they generated for the country amidst of the war. The research employed methods of analysing international communication, public diplomacy, and Ukraine’s economic and cultural activities following the in