Meme-ing Electoral Participation
Journal: European Journal of American Studies
Year: 2017

In February 2016, the Washington Post characterized the presidential primaries as “the most-memed election in U.S. history.” During the election year, meme-ing related to the major candidates became hugely popular and engaged various groups of people who were not ordinarily involved in bipartisan political processes. As brief, to the point, and quickly modifiable visual-textual messages, Internet memes were a particularly apt way to illustrate the most contested hot-button issues that emerged du