Visual identity and recognition of logos in promoting regional brands
Journal: Upravlenets
Year: 2025

When promoting products in the local market, recognition and identification of regional brand logos by consumers are of special interest. However, poor recognition and difficulties in perception reduce the overall efficiency of branding efforts. This research focuses on exploring the relationship between the visual identity of Crimean brands’ logos and consumer attention to them. Marketing theory in terms of consumer perception of products using neuromarketing technologies constitutes the method