Assessment of factors affecting perception of goods packaging by consumers
Journal: Вестник Института экономики Российской академии наук
Year: 2025

This article examines various factors influencing consumer product perception and assesses the impact of individual aspects of product information on product packaging. Various brands of fruit juice served as the object of the study. Neuromarketing, specifically eye-tracking technology, was used as the research methodology. The paper characterizes the requirements of national standards of the Russian Federation regarding the rules for applying product information. An attempt was made to determin