MARKETING CONTENT OF THE MARKETING DYNAMICS OF THE WINE PRODUCTION MARKET IN UKRAINE DURING 2000–2020
Journal: Market Infrastructure
Year: 2025

The article is devoted to the issue of assessing the state of the modern market of grape products in Ukraine as the resultant dynamics of the industry under the influence of a number of factors and prerequisites since the 2000s. Methodologically, attention was focused on the search for successful experience of individual objects, phenomena, and processes in order to model the overall model of the industry’s efficiency. At the same time, the changes and state of the object were studied using the