The improvement of marketing management in agrarian sphere
Journal: INNOVATIVE ECONOMY
Year: 2020

Purpose. The aim of the article is consideration of theoretical and methodological aspects of marketing management and identification of its main features in the agricultural sector of the economy. Methodology of research. The systems and synergetic approach was applied as the theoretical and methodological basis for the research. Abstractive, logical and empirical methods were used in the process of highlighting the problems of marketing management in agribusiness. The tabular and graphical met