Corporate reliability of the digital ecosystem in the sphere of rendering banking services
Journal: Vestnik NSUEM
Year: 2022

The article considers the preferences received by all participants of financial transactions in the course of implementation of digital technologies. It identifies the opportunity to modify the general marketing banks strategy based on digitalization and, as a result, to change the entire bank system configuration towards the strengthening of corporate banking structures through the creation of digital ecosystems. It was proved that corporate reliability of digital ecosystem in the market of ban