Marketing Mechanism for the Adaptation of Ukrainian Enterprises to Wartime Conditions Amid Geopolitical and Economic Challenges
Journal: European Journal of Sustainable Development
Year: 2025

This study examines the development of a marketing mechanism to support the adaptation of Ukrainian enterprises in the face of geopolitical and economic challenges. It is argued that wartime conditions and geopolitical instability significantly affect business operations, particularly in areas such as sales, production, raw material supply, logistics, and other critical processes. The research demonstrates that the formulation of adaptive marketing strategies and mechanisms enables enterprises t