TOURISM BUSINESS OF UKRAINE IN THE CONDITIONS OF FULL-SCALE RUSSIAN-UKRAINIAN WAR: NEW CHALLENGES AND REALITIES
Journal: THE RUSSIAN-UKRAINIAN WAR (2014–2022): HISTORICAL, POLITICAL, CULTURAL-EDUCATIONAL, RELIGIOUS, ECONOMIC, AND LEGAL ASPECTS
Year: 2022

Statement of the problem. Tourism in Ukraine is going through difficult times. The tourism industry plays an important role in Ukraine's economy -according to statistics from the National Tourism Organization of Ukraine (NTO), even amid the pandemic in 2020, 1.9 million tourists used the services of tour operators in the country, and tourism services were sold for almost 255 billion hryvnias. At the same time, the active surge was observed in travel within Ukraine -only officially in hotels in t