Innovative development of Mriya Resort in Crimea
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2023

<em>The hospitality industry is improving because of emerging competitors in the hospitality market and customer expectations. The hospitality industry needs to innovate to thrive in a more diverse economy. Mriya Resort Hotel in the Crimea is an example of innovative hotels, which offered new services, implemented progressive management methods, and created several eco-innovations. Hotel Mriya Resort skillfully combines new technologies and experimental elements of hotel marketing. The study of