THE MYTHOPOETICS OF KOKTEBEL (WINE. MYSTICISM. FRONTIER)
Journal: Industrii vpečatlenij. Tehnologii sociokulʹturnyh issledovanij.
Year: 2024

The article analyzes the terroir of Koktebel in the context of the author’s approach «Mythopoetics of Wine». Analysis of historical data, study of thetradition of landscape painting, a number of legends, the poetic heritage of the Silver Age and, of course, the organoleptics of wine, allowed the authors to draw several significant conclusions about the possibilities of developing modern marketing support for Koktebel wines based on the technologies of the modern experience industry. It is propos