Innovación y desarrollo de productos agroindustriales para la promoción del turismo experiencial
Journal: Journal of Economic and Social Science Research
Year: 2025

The scarce articulation between agroindustrial innovation and experiential tourism in rural contexts in Latin America represents a persistent problem that limits the exploitation of the productive, cultural and territorial potential of these regions. Despite the wealth of agroindustrial resources, factors such as lack of training, investment and institutional articulation prevent the conversion of these assets into sustainable tourism experiences. To address this phenomenon, a mixed methodology