PHRASEOLOGISMS AS A MEANS OF EMOTIONALLY INFLUENCING THE READER WITH MIMIC AND VISUAL COMPONENTS IN MEDIA TEXT
Journal: Вісник Житомирського державного університету імені Івана Франка Філологічні науки
Year: 2025

The anthropocentric approach to the study of linguistic phenomena, the peculiarities of human life, its preferences, habits, behaviour, emotional state requires a focus on the characteristics of nominative processes that contribute to the identification of the general, the common and the unique in the ethnocultural linguistic space. Priority areas of knowledge related to the linguistic and linguistic specificity of the communicative behaviour of speakers are not left out. The study of the latter