Realizing Corporate Social Responsibility in Wartime through Military Volunteering
Journal: Optimum Economic Studies
Year: 2025

Purpose | The article aims to explore how corporate social responsibility (CSR) is realised in wartime conditions through volunteering initiatives, using the example of the Nova Post group of companies. The study investigates how CSR activities evolve from strategic long-term initiatives to critical mechanisms of social resilience during crises, especially in the context of the full-scale Russian invasion of Ukraine. Research method | A mixed-method approach was employed, combining qualitative i