Marketing principles of regional development: EU experience and imperatives for Ukraine
Journal: ЕКОНОМІКА І РЕГІОН Науковий вісник
Year: 2025

The article under scrutiny herein examines the marketing principles of regional development in the European Union, focusing on their effectiveness and possibilities of adaptation for Ukraine, taking into account current socio-economic and security challenges. The imperatives for implementing European approaches to the use of marketing tools in strategic planning of regional development, attracting investment and improving the economic dynamics of Ukrainian regions are determined. The present stu