Whose reality is it anyway? The decline and fall of the common ground in public diplomacy
Journal: Place Branding and Public Diplomacy
Year: 2024

Abstract Public diplomacy scholars have argued that the strategic use of disinformation by nefarious states and non-state actors contributed to the decline of social media as a public diplomacy tool. Social media sites, once viewed as a tool to democratize and revolutionize diplomacy, are now viewed as a societal ill. Yet this article argues that many states contributed to this process. The reason being that digitalized public diplomacy activities shifted from online interactions to the creation