From Campus Closure to Campus Reopening: Strategies of American Universities to Avoid Social Crisis in COVID-19 Communication
Journal: Slavia Meridionalis
Year: 2022

From Campus Closure to Campus Reopening: Strategies of American Universities to Avoid Social Crisis in COVID-19 CommunicationThis paper examines how the universities used their institutional websites as one of the key channels of COVID-19 communication and engagement of all participants of the educational process in the achievement of the set aims during the pandemic. The article investigates which communication strategies and tactics were implemented and what the verbal and nonverbal markers of