DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGY AT HOTEL BUSINESS ENTERPRISES
Journal: Actual Problems of Economics
Year: 2020

The article further develops approaches to the formation and implementation of marketing strategies for different types of hotel business enterprises based on the construction of a generalizedglobal strategic marketing profile of hotel business enterprises (UGSMPG), determining the position of the company in the squares of the author's matrix "Marketing profile - potential", marketing research results priorities of consumers of hotel services and economic-mathematical modeling. It is also substa