Rebranding of industrial region: Theory and provison instruments
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2020

The formation and use of industrial region rebranding is<br> considered in the context of the theory of institutionalism<br> and practical tools of institutional influence on the admini-<br> stration of the modern region, in particular the concept of<br> rational bureaucracy by Max Weber. Research methods in-<br> clude structural and logical analysis, comparative analysis,<br> branding theories in the system of marketing management.<br> The author’s interpretation of the essence and content of r