AN ASSESSMENT OF EU’S AND TURKEY’S WESTERN BALKAN POLICIES: A CRITIQUE AND PROSPECTS FOR FUTURE COOPERATION
Journal: Balkan Araştırma Enstitüsü Dergisi
Year: 2019

The EU, which is commonly referred as a soft power, is facing various challenges that limit its effectiveness in the international scene, most importantly in the Western Balkans. The transformative capacity of its soft power is not properly utilized in this region. This article explores the challenges to the EU’s soft power and evaluates possible ways for the Union to maintain its effectiveness adding new dimensions to its foreign policy in the area–specifically in the Western Balkans region. Th