ANTECEDENTS OF CONSUMER PRODUCT RETURNS
Journal: Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Year: 2024

Product returns inevitably occur in companies for consumer and industrial products. While returns cause business resources to be spent inefficiently, they also cause serious damage to the environment and economy due to reverse logistics activities. The aim of this study is to examine consumer return behavior and its reasons Opinions of 653 consumers are obtained through convenience sampling for the study. In this research, the reasons for return behavior are examined in two categories: product-r