Development of the Tourism Industry in a Region: Digital Decision-Making Tools Based on Geoanalytical Data
Journal: Administrative Consulting
Year: 2024

Relevance and objectives of the research . Consumer research, development of customer profiles of target segments is an important activity of any organization, including the tourism business and tourism administrations. Knowing the target audience allows you to create a value-oriented client-oriented offer of tourist products, plan tourist flows and develop territories. The purpose of this study is to demonstrate how analytical work with digital data on the behavior of tourists and the construct