Improving marketing strategies of Ukrainian fish product manufacturers: recommendations and prospects
Journal: Water bioresources and aquaculture
Year: 2025

This article provides a comprehensive analysis of the current state of marketing strategies employed by Ukrainian fish product manufacturers in the context of domestic challenges and dynamic transformations in the global fish market.It has been established that the national aquaculture and fisheries sector is currently characterized by a low level of integration of modern marketing tools, which undermines the effectiveness of positioning Ukrainian products both in domestic and international mark