Consumer Preferences for Natural Honey in Simferopol, Russia
Journal: Food Processing Techniques and Technology
Year: 2025

The honey market offers a wide variety of brands and types. However, honey is a highly counterfeited product. Yet the features that affect consumer loyalty and preferences remain understudied. The article describes consumer preferences on the Crimean natural honey market and the most attractive honey products. The research featured five samples of natural honey. The assessment involved digital technologies for data collecting and processing adapted to the technological processes on the consumer