Modern media influence: mass culture – mass consciousness – mass communication
Journal: XLinguae
Year: 2017

The article examines the interconnection and interdependence of mass culture, mass consciousness and mass communication. The realization of media influence on the recipient is investigated due to a combination of the three worlds: real, information (individual memory) and symbolic (social memory). The significance of any linguacultural event is noted in the media. Information sources include education systems (knowledge, myths), religions (myths, faith), propaganda, advertising, culture, mass cu