Analysis of Foreign Video Streaming Service Entering Chinese Streaming Media Market: A Case Study of Netflix
Journal: Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research
Year: 2021

Netflix, the leading video streaming service globally, has expanded to more than 190 nations in the last five years but hasn't been able to step into the Chinese market. However, being the largest population and booming Internet development, Netflix has flagged China as a potential market filled with potential and revenues. Therefore, this paper will make a study to explore how Netflix can occupy the Chinese video streaming market. To solve the research question, this paper utilizes the literatu