MANAGEMENT OF TRAVEL AND TRANSPORT DESTINATIONS' PRESENTATION IN THE TRAVEL SPECIALIZED PRINT MEDIA
Journal: International Journal of Entrepreneurial Knowledge
Year: 2018

The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one