Transmedia Engagement: AI-Driven Frame Analysis of the U.S. Digital Diplomacy in Russia
Journal: Russia & World Sc Dialogue
Year: 2024

In the context of the deepest geopolitical crisis, digital diplomacy is undergoing changes. If during the COVID-19 pandemic, internal challenges led to the emergence of hybrid or mixed diplomacy, today this phenomenon is trying to survive the external fragmentation of the Internet and de-platforming. These factors influence the changing role of foreign ministries, which are turning from an exclusively primary source of information into transmedia holdings. The authors argue that US digital diplo