Consequences of COVID-19 pandemic on placement of consumer products on the global market and the market of the Republic of Serbia
Journal: Skola biznisa
Year: 2020

The COVID-19 pandemic declared by the World Health Organization (WHO) on March 11, 2020, caused unimaginable shocks on the demand side, especially with consumer goods (Fast-Moving-Consumer-Goods - FMCG). Anti-pandemic measures such as lockdown policy, reduced contacts, and keeping physical distance have caused the accumulation of basic food, a decline in demand for secondary products, and an increase in the share of electronic retail. In this regard, this paper aims to project the placement of c