'Staging the Sochi Winter Olympics 2014 on Russia Today and BBC World News: From soft power to geopolitical crisis'
Journal: St Andrews Research Repository (St Andrews Research Repository)
Year: 2015

This article compares how Russia Today (RT) and BBC World News (BBCWN) interacted with audiences on their social media platforms during the 2014 Sochi Winter Olympics. From the outset, the sporting events were overshadowed by tensions between Russia and ‘western’ nations over human rights. By the time the Sochi Games closed, the world had plunged into one of the gravest geopolitical crises since the Cold War – the confrontation over Russia’s annexation of Crimea, following dramatic regime change