The Rise and Fall of Russia’s Soft Power
Journal: Russia in Global Affairs
Year: 2021

The article examines the evolution of Russia’s soft power strategy over the past twenty years. The author analyzes the goals the Russian leadership set when starting this work, and shows that those goals were not limited to improving the Russian image on the world stage. The following periodization of Russia’s soft power evolution is proposed: the rise (2000-2007/2008), institution-alization (2007/2008-2013/2014), and tightening (2013/2014-till present). The article explores how Russian soft pow