European cruise market: prospects of development in Ukraine
Year: 2016

Authors of study within the monograph came to conclusion that need the use of modern models and mechanisms for development of tourist businesses, the basic elements which are of pricing policy, economics security, use of project management and crisis management, modern marketing tools, strategies for improving competitiveness. Authors identified the most important factors that hinder the development of tourist businesses in face of increasing competition. Recommendations on ways of stimulation a