NOTION OF TREND "PHYGITAL" IN CULTURE
Journal: Вестник Восточно-Сибирского государственного института культуры
Year: 2024

In today’s rapidly changing world, new trends, technologies and no-tions, combining various aspects of the digital age, are actualized. In the cul-tural environment, an actual phenomenon is the phygital world «thrown» into everyday life as a marketing move and claiming an ideological position in fu-ture. Phygital art is becoming an important part of the creative and media in-dustry, bringing investment and aesthetic attractiveness to the creation of vir-tual concert programs, films, games and ex