Adapting International Management Strategies to Local Cultures: Challenges and Opportunities
Journal: International Journal of Psychology and Strategic Communication
Year: 2025

The article explores the process of adapting international management strategies to local cultural contexts, with a focus on analyzing two contrasting cultural models – Geert Hofstede’s model and Edward Hall’s model. Hofstede’s model helps to quantitatively assess cultural differences across dimensions such as power distance, individualism, and uncertainty avoidance, while Hall’s model examines the qualitative aspects of communication through high-context and low-context cultures. The study emph