TOURISM COMPETITIVENESS AS AN INDICATOR OF THE TOURIST POTENTIAL OF THE REGION (ON THE EXAMPLE OF THE COUNTRIES OF SCANDINAVIA)
Journal: Black Sea Economic Studies
Year: 2023

The definition of the content of the concept of competitiveness in the tourism industry is clarified in the work. It has been proven that the Travel and Tourism Development Index is the most widely used model for assessing the competitiveness of countries in terms of tourism development. It was determined that increasing the level of competitiveness of the region is determined by the capabilities of the local economy and the ability of economic and social entities to form and use certain competi