Socio-Communication Hybridity as The Phenomenon of the Contemporary Information Society
Journal: Communications Media Design
Year: 2021

The development of the modern digital integrated communications that possess the significant potential of social intrusiveness forms a new institutional framework of the interaction between the information society and the social action sphere as well as a new type of links between information and social processes. It is relevant to discuss not only new forms but rather new formats of social institutionalization that develop along the lines of the model of socio-communicational hybridity that is