PSYCHOLOGY IN THE DIGITAL SPACE AS THE MOST IMPORTANT ELEMENT OF THE FUNCTION OF BUSINESS AND ENTREPRENEURSHIP
Journal: Zenodo (CERN European Organization for Nuclear Research)
Year: 2023

<em>The article considers psychology in the digital space and innovative marketing in the context of the globalization of the economy, the impact of innovations on marketing research in entrepreneurial activity in new types of goods and services, and also considers the organization of innovative marketing, reveals the features of marketing and innovation as the main functions of business.</em>