Formation of competitive advantages and maintaining the level of competitiveness of the business entity in the context of the development of the latest economic model
Journal: Management and Business
Year: 2024

In the context of increasing competitive pressure as a result of globalisation processes, finding new ways and methods to improve one’s competitive advantages is a critical issue, especially for Ukrainian producers. The main purpose of the article was to study the ways and methods of forming competitive advantages for Ukrainian enterprises, as well as to study the methods by which an enterprise can maintain a sustainable level of competitiveness. The methods of data and information analysis, cro