In this study we used eye-tracking in the first stage of exploring audience experience of the extensive Spanish art collections of County Durham, of which the 13 Zurbarán artworks (there are actually only 12 Zurbarán artworks, the 13th Benjamin, is a copy by Arthur Pond) are a key part of, to investigate the ways in which audiences look at Spanish art, how aesthetic experience is evaluated and whether audiences can be encouraged to approach art in different ways.