The image is a photograph of a can of Curling Beer. The main text "CURLING PORTER" is written in bold, blue letters with a white underline and a black outline. Below the main text, it reads "Slides down your throat" in smaller letters. The small text at the bottom of the can says: "2.9%". The can features a detailed, vibrant illustration of a curling puck. The can is sitting on ice in an ice sports arena.