A meme featuring Morgan Freeman from the chest up, wearing a black fedora and a blue and gray collared shirt. He is holding a cigarillo in his right hand, raising it slightly as if gesturing while speaking. Morgan Freeman is looking directly at the viewer with a serious, knowing expression. Above the image, the text reads, "I think if we tell people that their brain is a kind of free application," and below the image, the text reads, "they will start using it." The meme conveys a message about the potential of the human brain, suggesting that people would be more inclined to utilize their mental capabilities if they perceived their brains as a valuable and readily available tool, similar to a free application.