acquire Intel's smartphone modem business.\2130\

\2129\ See Jordan Novet, Apple Buys an A.I. Start-up that Came from Microsoft Co-Founder Paul Allen's Research Lab, CNBC (Jan. 15, 2020), https://www.cnbc.com/2020/01/15/apple-acquires-xnor-ai-startup-that-spun-out-of-allen-institute.html; Mark Gurman, Apple Acquires AI Startup to Better Understand Natural Language, Bloomberg (Apr. 3, 2020), https://www.bloomberg.com/news/articles/2020-04-03/apple-acquires-ai-startup-to-better-understand-natural-language; Kif Leswing, Apple Buys Virtual Reality Company NextVR, CNBC (May 14, 2020), https://www.cnbc.com/2020/05/14/apple-buys-virtual-reality-company-nextvr.html; Kif Leswing, Apple Buys Fleetsmith, a Company Making It Easier to Deploy iPhones and Macs at Workplaces, CNBC (June 24, 2020), https://www.cnbc.com/2020/06/24/apple-acquires-device-management-company-fleetsmith.html; Jessica Bursztynsky, Apple Buys Popular Weather App Dark Sky and Plans to Shut Down Android Versions, CNBC (Mar. 31, 2020), https://www.cnbc.com/2020/03/31/apple-buys-popular-weather-app-dark-sky.html; Mark Gurman, Apple Buys Startup to Turn iPhones into Payment Terminals, Bloomberg (July 31, 2020), https://www.bloomberg.com/news/articles/2020-08-01/apple-buys-startup-to-turn-iphones-into-payment-terminals.

\2130\ Press Release, Apple, Apple to Acquire the Majority of Intel's Smartphone Modem Business (July 25, 2019), https://www.apple.com/newsroom/2019/07/apple-to-acquire-the-majority-of-intels-smartphone-modem-business/.

Apple has also recently acquired software companies to create a foundation from which it could launch new apps. For example, after purchasing the digital magazine subscription service Texture in 2018, Apple integrated most of Texture's functionality into its own Apple News+ service, which debuted the following year.\2131\ Similarly, one of Apple's largest purchases to date--its \$3 billion acquisition of Beats Electronics in 2014--was instrumental to the 2015 launch of Apple Music.\2132\ Apple sought to grow Apple Music quickly after its introduction. Apple pre-installed the service on iPhones and made it the only music service accessible through Siri, Apple's virtual assistant. Apple also offered Apple Music with a free month trial period and made it available on Android devices. The strategy saw Apple gain 10 million paying subscribers within six months.\2133\ Apple supplemented its music services business in 2018 by acquiring the music recognition app Shazam, and most recently, by acquiring podcast app Scout FM in 2020.\2134\

\2131\ Anita Balakrishnan, Apple Buys Texture, a Digital Magazine Subscription Service, CNBC (Mar. 12, 2018), https://www.cnbc.com/2018/03/12/apple-buys-texture-a-digital-magazine-subscription-service.html.

\2132\ Billy Steele, Apple's \$3 Billion Purchase of Beats Has Already Paid Off, Engadget (May 28, 2019), https://www.engadget.com/2019-05-28-apple-beats-five-years-later.html.

\2133\ Neth. Auth. for Consumers & Mkts. Study at 62.

\2134\ Press Release, Apple, Apple Acquires Shazam, Offering More Ways to Discover and Enjoy Music (Sept. 24, 2018), https://www.apple.com/newsroom/2018/09/apple-acquires-shazam-offering-more-ways-to-discover-and-enjoy-music/; Mark Gurman, Apple Buys Startup that Creates Radio-Like Stations for Podcasts, Bloomberg (Sept. 24, 2020), https://www.bloomberg.com/news/articles/2020-09-24/apple-buys-startup-that-creates-radio-like-stations-for-podcasts.

It is common for Apple to integrate apps it purchases into its own pre-existing apps or into the iOS mobile operating system. Examples of this include the 2014 acquisition of Swell, a podcast app, and the 2013 acquisition of HopStop, a transit navigation app.\2135\

\2135\ Chris Gayomali, Swell Shuts Down Following Apple Acquisition, Fast Co. (July 29, 2014), https://www.fastcompany.com/3033698/swell-shuts-down-following-apple-acquisition; Andrew Nusca, Apple Maps vs. Google Maps Heats Up as Apple Shuts Down HopStop, Fortune (Sept. 12, 2015), https://fortune.com/2015/09/12/hopstop-apple-