I 'm going to Disney World ! - Wikipedia I 'm going to Disney World ! `` I 'm going to Disney World ! '' and `` I 'm going to Disneyland ! '' are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987. Used to promote the company 's theme park resorts in Florida and California, the commercials most often are broadcast following the Super Bowl and typically feature an NFL player ( usually the Super Bowl MVP ) shouting the phrase while celebrating the team 's victory immediately after the championship game. These commercials have also promoted champions from other sports, and winners of non-sport competitions such as American Idol. Contents 1 Format 2 History 2.1 2006 return 3 Stars and celebrations 4 References Format Disney refers to the campaign as `` What 's Next ? '' in reference to the commercial 's usual format, which has the star appear to be answering a question posed by an unseen narrator -- `` What are you going to do next ? '' -- after his or her moment of triumph. The narrator is Mark Champion, a veteran radio play - by - play announcer for the Tampa Bay Buccaneers, Detroit Lions, Detroit Pistons, and Westwood One. Most ads feature the song `` When You Wish Upon a Star '' and end with a shot of fireworks over Cinderella Castle or Sleeping Beauty Castle. Typically the star records two versions of the commercial, one for each phrase, so that the ads can be broadcast in different American media markets to strategically promote either the Walt Disney World Resort in Florida or the Disneyland Resort in California. In most cases, Disney arranges for its star to appear in a parade at either Disneyland or one of the Walt Disney World theme parks the day immediately following the victory in order to fulfill the spoken promise in one version. History In his 1998 memoir Work in Progress, Disney CEO Michael Eisner credited his wife, Jane, with the idea for the campaign. According to Eisner, during the January 1987 grand opening for the Star Tours attraction at Disneyland, the couple dined with Dick Rutan and Jeana Yeager, who in December 1986 had piloted the first aircraft to fly around the world without stopping or refueling. After Jane Eisner asked what the pilots planned to do next, they replied, `` Well, we 're going to Disneyland. '' She later told her husband the phrase would make a great advertising campaign. Weeks later, Disney launched the series following Super Bowl XXI on January 25, 1987 with a commercial featuring New York Giants quarterback Phil Simms. Simms was paid a reported $75,000 for his participation. The company later aired three more ads that year with other athletes following major sports championships. Ray Lewis was named Super Bowl XXXV MVP, however due to the bad attention over a murder trial Lewis was involved in the previous year, the signature phrase `` I 'm going to Disney World ! '' was given instead to quarterback Trent Dilfer who was a game manager. In subsequent years, Disney reportedly has offered $30,000 to athletes and other stars for participating in the ads and appearing at one of its theme parks. Although Tom Brady was named MVP of Super Bowl LI, he gave the Disney trip to teammate James White. 2006 return In 2006, the campaign resumed before Super Bowl XL as Disney projected scenes from the 20 - year history of the campaign onto a Detroit skyscraper in the days before the game. During the television broadcast, Disney aired a commercial showing members of the Pittsburgh Steelers and Seattle Seahawks practicing how they would deliver the famous phrase while preparing for the game. The following day, the company began airing a traditional `` What 's Next '' commercial featuring Steelers Hines Ward and Jerome Bettis. Even though it was not part of the ad buy in 2016, Peyton Manning said the famous phrase in an interview after Super Bowl 50. Stars and celebrations This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( February 2016 ) The commercials generally star a single NFL player immediately following the Super Bowl but the campaign also has featured athletes from other championship games and several non-celebrities. Nancy Kerrigan, U.S. figure skater, Winter Olympics While appearing in a subsequent parade at the Walt Disney World Resort, Kerrigan was recorded saying to Mickey Mouse, `` This is dumb. I hate it. This is the most corniest thing I have ever done. '' However, Kerrigan said her comments were taken out of context. She said that being in the parade was not corny, but wearing her Silver Medal during the parade was since her parents taught her never to brag or show off her accomplishments. Kerrigan also went on to say that she had nothing against the Disney Company or Mickey Mouse and said, `` Whoever could find fault with Mickey Mouse ? He 's the greatest mouse I 've ever known. '' Curt Schilling, Pedro Martínez, and David Ortiz, Boston Red Sox, World Series 2007 Tony Dungy, and Dominic Rhodes, Indianapolis Colts, Super Bowl XLI 2008 David Cook, Season 7 American Idol winner References Jump up ^ Disneyland Resort : `` Dreams Come True as Super Bowl XLII MVP Eli Manning Proclaims, ' I 'm Going to Disneyland ! ' '', PR Newswire, February 4, 2008 Jump up ^ FitzGerald, Tom ( February 3, 2008 ). `` Super Bowl cameraman juggles to catch jingle ''. San Francisco Chronicle. Jump up ^ `` Pistons Announcers ''. NBA.com. Jump up ^ Vacchiano, Ralph ( May 8, 2008 ). `` Eli Manning floats in for Disney parade ''. Daily News. Jump up ^ Eisner, Michael ; Schwartz, Tony ( 1998 ). Work in Progress. Random House. ISBN 0 - 375 - 50071 - 5. Jump up ^ Litsky, Frank ( July 12, 1987 ). `` Different Fortunes for Two Champions ''. New York Times. Jump up ^ Associated Press ( 31 January 2001 ). `` Endorsement exile : Disney, Wheaties among those passing on MVP Lewis ''. CNNSI.com. Jump up ^ Jolly, Tom ( January 26, 1998 ). `` Not Going to Disneyland ''. New York Times. Jump up ^ `` James White Celebrates In Disney World After Patriots Win Super Bowl LI ''. 7 February 2017. Jump up ^ Walt Disney World Resort : `` For Super Bowl XL, ' I 'm Going to Disney World ' Goes X-tra Large On Detroit Skyline '', PR Newswire, January 25, 2006 Jump up ^ Bouchette, Ed ( February 7, 2006 ). `` Ward 's MVP performance in Super Bowl XL puts him in special class ''. Pittsburgh Post-Gazette. Jump up ^ Glover, Erin. `` Peyton Manning ' Going to Disneyland ' to Celebrate Super Bowl Victory ''. Disney Parks Blog. Jump up ^ Lowitt, Bruce ( November 29, 1999 ). `` Harding, Kerrigan are linked forever by skating incident ''. St. Petersburg Times. sptimes.com. Jump up ^ `` More Will Be Heard From Kerrigan ''. Jump up ^ Elliott, Stuart ( November 1, 2004 ). `` With Curse Reversed, Marketers Love Red Sox ''. New York Times. Jump up ^ Associated Press ( February 5, 2007 ). `` Who 's going to Disney World ? Dungy, Rhodes ''. Jump up ^ Powers, Scott ( May 22, 2008 ). `` American Idol coming to Disney World -- now and later ''. Orlando Sentinel. Archived from the original on February 7, 2009. Super Bowl commercials 1970s `` I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' ( Coca - Cola ) Hey Kid, Catch ! ( Coca - Cola ) 1980s `` 1984 '' ( Apple Inc. ) I 'm going to Disney World ! ( The Walt Disney Company ) Spuds MacKenzie ( Bud Light ) 1990s Bud Bowl ( Budweiser ) `` You Got the Right One, Baby '' ( Diet Pepsi ) 2000s The Man Your Man Could Smell Like ( Old Spice ) 2010s `` Born of Fire '' ( Chrysler ) The Force ( Volkswagen ) Never Miss a Super Bowl Club ( Visa Inc. ) Halftime in America ( Chrysler ) `` So God Made a Farmer '' ( Ram Trucks ) `` The ' 80s Called '' ( RadioShack ) `` Invisible '' ( Product Red ) Puppy monkey baby ( Mountain Dew ) List Dot - com commercials during Super Bowl XXXIV Super Bowl Ad Meter Adbowl Retrieved from `` https://en.wikipedia.org/w/index.php?title=I%27m_going_to_Disney_World!&oldid=818137828 '' Categories : The Walt Disney Company Super Bowl advertising Advertising slogans Walt Disney World Disneyland Hidden categories : Articles needing additional references from February 2016 All articles needing additional references Talk Contents About Wikipedia Add links This page was last edited on 1 January 2018, at 20 : 45. 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Question: who was the first to say i'm going to disney world
Answer: Phil Simms; Dick Rutan