Don LaFontaine - wikipedia Don LaFontaine Don LaFontaine LaFontaine in 2007 Donald Leroy LaFontaine ( 1940 - 08 - 26 ) August 26, 1940 Duluth, Minnesota, U.S. September 1, 2008 ( 2008 - 09 - 01 ) ( aged 68 ) Los Angeles, California, U.S. Cause of death Pneumothorax Resting place Hollywood Forever Cemetery, Los Angeles, California Nationality American Other names Thunder Throat The Voice of God The King of Movie Trailers Occupation Voice actor Years active 1962 -- 2008 Children Website www.donlafontaine.com Donald Leroy LaFontaine ( August 26, 1940 -- September 1, 2008 ) was an American voice actor who recorded more than 5,000 film trailers and hundreds of thousands of television advertisements, network promotions, and video game trailers. He became identified with the phrase `` In a world... '', used in so many movie trailers that it became a cliché. Widely known in the film industry, the man whose nicknames included `` Thunder Throat '' and `` The Voice of God '', became known to a wider audience through commercials for GEICO insurance and the Mega Millions lottery game. Contents 1 Early life 2 Career 3 Health and death 4 Dedications 5 In popular culture 6 See also 7 References 8 External links Early life LaFontaine was born on August 26, 1940, in Duluth, Minnesota, to Alfred and Ruby LaFontaine. LaFontaine said his voice cracked at age 13 in mid-sentence, giving him the bass tones that later brought him much fame and success. After graduating from Duluth Central High School in 1958, he enlisted in the United States Army, and worked as a recording engineer for the Army Band and Chorus. Career LaFontaine continued to work as a recording engineer after discharge and began working at the National Recording Studios in New York City, where, in 1962, he had the opportunity to work with producer Floyd Peterson on radio spots for Dr. Strangelove. Peterson incorporated many of LaFontaine 's ideas for the spots and, in 1963, they went into business together producing advertising exclusively for the movie industry. LaFontaine claimed that this company first came up with many of the famous movie trailer catch phrases, including his own future signature phrase, `` in a world... '' While working on the 1964 western Gunfighters of Casa Grande, LaFontaine had to fill in for an unavailable voice actor in order to have something to present to MGM. After MGM bought the spots, LaFontaine began a career as a voiceover artist. He became the head of Kaleidoscope Films Ltd., a movie trailer production company, before starting his own company, Don LaFontaine Associates, in 1976. Shortly thereafter, he was hired by Paramount to do their trailers, and was eventually promoted to vice president. He decided to get back into trailer work and left Paramount, moving to Los Angeles in 1981. LaFontaine was contacted by an agent who wanted to promote him for voiceover work, and from then on worked in voiceovers. At his peak, he voiced about 60 promotions a week, and sometimes as many as 35 in a single day. Once he established himself, most studios were willing to pay a high fee for his service. His income was reportedly in the millions. LaFontaine often had jobs at a number of different studios each day. With the advent of ISDN technology, LaFontaine eventually built a recording studio in his Hollywood Hills home and began doing his work from home. LaFontaine lent his distinctive voice to thousands of movie trailers during his career, spanning every genre from every major film studio, including The Cannon Group, for which he voiced one of their logos. For a time, LaFontaine had a near - monopoly on movie trailer voiceovers. Some notable trailers which LaFontaine highlighted in the intro on his official website include : Terminator 2 : Judgment Day, Shrek, Friday the 13th, Law & Order and Batman Returns. LaFontaine stated in 2007 that his favorite work in a movie trailer was for the biographical film The Elephant Man, though according to a response to the question on his website, he had several trailers which stood out in his mind, and he did n't like to choose one. Lafontaine also did announcing for a few WWE Pay Per View events, as well as the `` Do n't Try This at Home '' bumper. In a 2007 interview, LaFontaine explained the strategy behind his signature catch phrase, `` in a world where... '' : We have to very rapidly establish the world we are transporting them to. That 's very easily done by saying, `` In a world where... '' You very rapidly set the scene. LaFontaine also did other voice work, including as the announcer for the newscasts on WCBS - TV New York, from 2000 to 2001. LaFontaine was a recurring guest narrator for clues on the game show Jeopardy ! and appeared on NPR 's Wait Wait... Do n't Tell Me ! on May 14, 2005, where he played `` Not My Job '' ( a game in which famous people have to accurately answer questions totally unrelated to their chosen professions ). The prize ( for a listener, not the contestant ) is `` Carl Kasell 's voice on your home answering machine ''. LaFontaine did not win the game, and offered to record the listener 's answering machine message himself. LaFontaine once claimed that he enjoyed recording messages like these because it allowed him to be creative in writing unique messages, and said that he would do so for anyone who contacted him if he had the time. By 2007, he found the requests to be too numerous for him to take on, and stopped providing the service. In 2006, GEICO began an advertising campaign in which actual customers told their own stories of GEICO experiences, accompanied by a celebrity who helped them make the story interesting. LaFontaine was featured as the celebrity in one of these ads which began airing in August 2006. In the commercial, he was introduced by the voice - over as `` that announcer guy from the movies '', with his name printed on - screen to identify him. He began his telling of the customer 's story with his trademark `` In a world... ''. LaFontaine credited the spot as life - changing for having exposed his name and face to a significant audience, noting, `` There goes any anonymity I might have had... '' Health and death On Friday, August 22, 2008, LaFontaine was at Cedars - Sinai Medical Center in Los Angeles, with a pulmonary embolism and was reported to be in critical condition the following Tuesday. His family made a public appeal for prayers on Mediabistro. Ten days later, LaFontaine died on September 1, 2008, six days after his 68th birthday, following complications from a pneumothorax. He is buried at Hollywood Forever Cemetery. His final television voice over role was for the Phineas and Ferb episode `` The Chronicles of Meap '' in which he said in his final line : `` In a world... There, I said it. Happy ? '' ' The episode also ended with a short tribute to him, although the iTunes, UK, and Spanish versions of the episode omitted the dedication. His final movie trailer voice - over was for Call + Response, a documentary about the global slave trade, for which he donated his talent. Dedications On September 6, 2008, America 's Most Wanted showed a visual with a picture of him with words below that said `` In Memoriam : Don LaFontaine August 26, 1940 -- September 1, 2008. '' John Walsh had announced, prior to the dedication sign, that LaFontaine -- who had been the show 's announcer since 1988 -- had died at the age of 68. On the evening of September 7, 2008, Adult Swim had a bumper that said : Don LaFontaine ( 1940 - 2008 ). `` The Apprentice Scout '', an episode of Chowder, is dedicated to LaFontaine. The episode dedicated his memory and said `` To Don LaFontaine 1940 - 2008 ''. The show Phineas and Ferb from Disney also dedicated the episode `` The Chronicles of Meap '' which he provided the narration for. Fellow voice - over artist and friend John Leader retired from the voice - over business on September 1, 2008 upon learning of LaFontaine 's death. In popular culture LaFontaine 's voice was used in the Family Guy episodes `` North by North Quahog '', `` Brian Sings and Swings '', and in The Untold Story 's version of `` Stewie B. Goode ''. The satirical radio theater group Negativland made a collage of his fantasy film promotions, complete with background screams, clashing swords and dramatic music. LaFontaine was referenced, with opening clips of his work and several subsequent verbal homages, in the film In a World..., written and directed by Lake Bell. In the `` Antenna '' episode of Aqua Teen Hunger Force ( season 4, episode 11, aired December 10, 2006 ), voiceover actor George Lowe, playing himself, states that he was hired by aliens because they could n't get LaFontaine to do the job. Lowe then does a LaFontaine impression. Comedian Pablo Francisco has a bit where he imitates LaFontaine 's voice and does several fake movie trailers while also doing several other voices. See also Biography portal References Jump up ^ Bernstein, Adam ( March 12, 2008 ). `` Hal Douglas, famed voice - over artist, dies at 89 ''. The Washington Post. Jump up ^ Greder, Andy ( 2008 - 09 - 02 ). `` Duluth 's `` King of Voiceovers '' dies ``. Duluth News Tribune. Retrieved 2008 - 09 - 04. Jump up ^ `` Don LaFontaine : The Voice ''. Retrieved 2009 - 01 - 14. Jump up ^ David Ouse. `` Don LaFontaine, Duluth 's ' Voice of God ' ''. Zenith City Online. Archived from the original on 2015 - 04 - 02. Jump up ^ `` Biography ''. Don LaFontaine 's official site. Archived from the original on December 25, 2008. Retrieved 2008 - 09 - 03. Jump up ^ `` Ask the Answer Bitch ''. E ! online. April 2, 2005. Archived from the original on 2006 - 10 - 10. Jump up ^ Arrillaga, Pauline ( April 2, 2007 ). `` About Don LaFontaine ''. Houston Chronicle. ^ Jump up to : `` Ask Don ''. Don LaFontaine 's official site. Archived from the original on December 25, 2008. Retrieved 2008 - 09 - 03. Jump up ^ Dillon, Raquel Maria ( 2008 - 09 - 02 ). `` Don LaFontaine, voice of movie trailers, dies ''. Associated Press. Retrieved 2008 - 09 - 02. Jump up ^ `` J ! Archive -- Clues narrated by Don LaFontaine ''. Retrieved 2009 - 01 - 14. Jump up ^ `` Archives ''. Don LaFontaine 's official site. Archived from the original on December 25, 2008. Retrieved 2009 - 01 - 14. Jump up ^ `` VO Legend Don LaFontaine in Critical Condition ''. Fishbowl LA. Mediabistro. August 26, 2008. Archived from the original on 2008 - 12 - 01. Retrieved 2008 - 08 - 26. Jump up ^ `` Don LaFontaine Dies At 68 ''. CNN.com. 2008 - 09 - 01. Retrieved 2015 - 02 - 08. Jump up ^ Phineas and Ferb episode `` The Chronicles of Meap '' ( 2009 ) Jump up ^ `` Call + Response Trailer ''. Retrieved 2009 - 05 - 31. Jump up ^ Negativland, Dick Vaughn 's Moribund Music of the 70s, Seeland Records 2002. External links Official website 2008 Interview on World Talk LIVE with host Brett Cohen Don LaFontaine at Find a Grave Don LaFontaine on IMDb The Age ( Australia ), November 29, 2003 : `` Trailer talk '' -- Article about Don LaFontaine by Alan Gelder Select obituaries : The New York Times : `` Don LaFontaine, Voice of Trailers and TV Spots, Is Dead at 68 '' Los Angeles Times : `` Don LaFontaine, 68 ; voice of movie trailers '' The Washington Post : `` In a World Without Don LaFontaine, Film Wo n't Be as Much Fun '' `` In a World of Don LaFontaine, a Reel - Life Figure of Speech '' The Daily Telegraph : Don LaFontaine obituary LCCN : no2009092395 VIAF : 90547980 Retrieved from `` https://en.wikipedia.org/w/index.php?title=Don_LaFontaine&oldid=839393931 '' Categories : 1940 births 2008 deaths America 's Most Wanted American male voice actors Burials at Hollywood Forever Cemetery Deaths from pneumothorax Male actors from Duluth, Minnesota Radio and television announcers American basses Hidden categories : All articles with dead external links Articles with dead external links from September 2010 Pages to import images to Wikidata Articles with hCards Find a Grave template with ID same as Wikidata Wikipedia articles with LCCN identifiers Wikipedia articles with VIAF identifiers Talk Contents About Wikipedia Cymraeg Deutsch Español فارسی Français 한국어 Italiano עברית Lëtzebuergesch Nederlands 日本 語 Norsk Polski Simple English Slovenčina Suomi Svenska 8 more Edit links This page was last edited on 3 May 2018, at 03 : 59. 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Question: who is the guy that announces movie trailers
Answer: Donald Leroy LaFontaine