Virginia is for Lovers - Wikipedia Virginia is for Lovers The `` Virginia is for Lovers '' logo Virginia 's 2015 Welcome Sign. `` Virginia is for Lovers '' is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969, it has become a well - recognized and often imitated part of American jargon. In 2012, Advertising Age called `` Virginia is for Lovers '' `` one of the most iconic ad campaigns in the past 50 years. '' A team led by David N. Martin and George Woltz of Martin and Woltz Inc. of Richmond, Virginia created the slogan after winning the Virginia State Travel account in 1968. Originally, they had come up with history ads, `` Virginia is for History Lovers '' ; beach ads, `` Virginia is for Beach Lovers '' ; and mountain ads, `` Virginia is for Mountain Lovers. '' This approach was eventually discarded as too limiting, and the qualifiers were dropped. `` Virginia is for Lovers '' was born. Martin and Woltz Inc. eventually gained prominence and grew to become The Martin Agency. In 1969, the Virginia State Travel Service ( now the Virginia Tourism Corporation ) adopted the `` Virginia is for Lovers '' slogan and the first ad campaign using the tagline appeared in March 1969, in an issue of Modern Bride. Crosby, Stills, Nash & Young reunion tour at Foreman Field, Old Dominion University, Norfolk VA, ( August 17, 1974 ) In 2009, `` Virginia is for Lovers '' was inducted into the Madison Avenue Advertising Walk of Fame, a creation of Advertising Week, the largest collection of advertising, marketing and media professionals in North America. These inductees were also included in the Advertising Icon Museum. Also in 2009, `` Virginia is for Lovers '' was acknowledged as one of the top ten tourism marketing campaigns of all time by Forbes.com. In 2016, the Virginia Tourism Corporation began selling apparel with a rainbow - colored heart in the logo as part of a LGBT tourism promotion campaign. The slogan began appearing on the state 's license plates in 2014 and the state 's welcome signs in 2015. The slogan has been mentioned by a variety of artists over the years. American Idol winner, Jordin Sparks, recorded a song called `` Virginia is for Lovers '' in 2007, which was featured as a bonus track on her eponymous debut album. The slogan is mentioned in The Hold Steady song, `` Killer Parties, '' and Will Adler, ESP Guitars artist, has the slogan printed on the neck of his custom guitars. References Jump up ^ `` Virginia is for Lovers - Virginia Is For Lovers ''. Virginia.org. Retrieved 2015 - 11 - 18. ^ Jump up to : Parekh, Rupal ( 2012 - 10 - 02 ). `` Martin Agency Founder Dave Martin Passes Away at 82, Created ' Virginia Is for Lovers ' ''. Advertising Age. Retrieved 2012 - 10 - 16. Jump up ^ LLovio, Louis ( 2012 - 10 - 03 ). `` David N. Martin, the Godfather of Richmond advertising, dies at 82 ''. Richmond Times - Dispatch. Retrieved 2012 - 10 - 16. ^ Jump up to : `` Virginia is for Lovers ''. www.virginia.org. Retrieved 2016 - 06 - 29. Jump up ^ `` Virginia rolls out push for LGBT tourism dollars ''. Daily Press. 23 September 2016. Retrieved 24 September 2016. External links Official website This Virginia - related article is a stub. You can help Wikipedia by expanding it. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Virginia_is_for_Lovers&oldid=791974533 '' Categories : Advertising campaigns Tourism campaigns Virginia culture Culture of Richmond, Virginia Tourism in Virginia Advertising slogans Words and phrases introduced in 1969 Virginia stubs Talk About Wikipedia Add links This page was last edited on 23 July 2017, at 17 : 18. About Wikipedia

Question: according to it's long running tourism slogan virginia is for whom
Answer: Lovers