Black Friday ( shopping ) - wikipedia Black Friday ( shopping ) For other uses, see List of Black Fridays and Black Friday ( disambiguation ). Black Friday Observed by Traditionally : United States Others : Canada, United Kingdom, Ireland, South Africa, Netherlands, Mexico ( as El Buen Fin ), and increasingly many other parts of the world. Type Commercial Significance Shopping holiday Celebrations Shopping Date Day after the USA Thanksgiving Frequency Annual Related to Thanksgiving, Small Business Saturday, Cyber Monday, Giving Tuesday, Christmas, Buy Nothing Day Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country 's Christmas shopping season since 1952. Most major retailers open very early, more recently during overnight hours, and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe `` The Day After Thanksgiving '' as a holiday for state government employees, sometimes in lieu of another federal holiday such as the Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four - day weekend, thereby increasing the number of potential shoppers. Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time. Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback. In 2014, spending volume on Black Friday fell for the first time since the 2008 recession. $50.9 billion was spent during the 4 - day Black Friday weekend, down 11 % from the previous year. However, the U.S. economy was not in a recession. Christmas creep has been cited as a factor in the diminishing importance of Black Friday, as many retailers now spread out their promotions over the entire months of November and December rather than concentrate them on a single shopping day or weekend. The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. This usage dates to at least 1961. More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the point in the year when retailers begin to turn a profit, thus going from being `` in the red '' to being `` in the black ''. For many years, it was common for retailers to open at 6 : 00 a.m., but in the late 2000s many had crept to 5 : 00 or 4 : 00. This was taken to a new extreme in 2011, when several retailers ( including Target, Kohl 's, Macy 's, Best Buy, and Bealls ) opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they would open most of their stores at 8 : 00 p.m. on Thanksgiving Day, prompting calls for a walkout among some workers. In 2014, stores such as JCPenney, Best Buy, and Radio Shack opened at 5 : 00 PM on Thanksgiving Day while stores such as Target, Walmart, Belk, and Sears opened at 6 : 00 PM on Thanksgiving Day. Three states, Rhode Island, Maine, and Massachusetts, prohibit large supermarkets, big box stores, and department stores from opening on Thanksgiving, due to what critics refer to as blue laws. The Massachusetts ban on forcing employees to work on major holidays is not a religion - driven `` blue law '' but part of the state 's Common Day of Rest Law. A bill to allow stores to open on Thanksgiving Day was the subject of a public hearing on July 8, 2017. There have been reports of violence occurring between shoppers on Black Friday. Since 2006, there have been 7 reported deaths and 98 injuries throughout the United States. It is common for prospective shoppers to camp out over the Thanksgiving holiday in an effort to secure a place in front of the line and thus a better chance at getting desired items. This poses a significant safety risk, such as the use of propane and generators in the most elaborate cases, and in general, the blocking of emergency access and fire lanes, causing at least one city to ban the practice. Since the start of the 21st century, there have been attempts by retailers with origins in the United States to introduce a retail `` Black Friday '' to other countries around the world. Contents 1 Shopping 1.1 United States 1.2 Canada 1.3 United Kingdom 1.4 Mexico 1.5 Romania 1.6 India 1.7 France 1.8 Germany 1.9 Australia and New Zealand 1.10 Other countries 2 Origin of the term 3 Violence and chaos 4 History 5 Controversy 6 Black Thursday 7 Online 7.1 Advertising tip sites 7.2 Cyber Monday 7.3 Cyber Week 7.4 Retail sales 8 See also 9 References Shopping High discounts at a store during Black Friday. United States A crowded shopping center on Black Friday The states which have official public holidays for state government employees on `` The Day After Thanksgiving '' include Arkansas, California, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, New York, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, West Virginia, and Wisconsin. The news media have long described the day after Thanksgiving as the busiest shopping day of the year. In earlier years, this was not actually the case. In the period from 1993 through 2001, for example, Black Friday ranked from fifth to tenth on the list of busiest shopping days, with the last Saturday before Christmas usually taking first place. In 2003, however, Black Friday actually was the busiest shopping day of the year, and it has retained that position every year since, with the exception of 2004, when it ranked second ( after Saturday, December 18 ). The SouthPark neighborhood of Charlotte, North Carolina, is the most trafficked area of the United States on Black Friday. Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of doorbuster / doorcrasher / doorsmasher items to entice traffic. Recent years have seen retailers extend beyond normal hours in order to maintain an edge or to simply keep up with the competition. Such hours may include opening as early as 12 : 00 am or remaining open overnight on Thanksgiving Day and beginning sale prices at midnight. In 2010, Toys ' R ' Us began their Black Friday sales at 10 : 00 pm on Thanksgiving Day and further upped the ante by offering free boxes of Crayola crayons and coloring books for as long as supplies lasted. Other retailers, like Sears, Express, MK, Victoria 's Secret, Zumiez, Tilly 's, American Eagle Outfitters, Nike, Jordan, Puma, Aéropostale, and Kmart, began Black Friday sales early Thanksgiving morning and ran them through as late as 11 : 00 pm Friday evening. Forever 21 went in the opposite direction, opening at normal hours on Friday, and running late sales until 2 : 00 am Saturday morning. Historically, it was common for Black Friday sales to extend throughout the following weekend. However, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to create a greater sense of urgency. The news media usually give heavy play to reports of Black Friday shopping and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is quite weak and may even be negative. On April 23, 2014,. blackfriday joined a growing list of ICANN top - level domains ( such as -- traditionally --. com,. net, and. org ). In 2015, Neil Stern of McMillan Doolittle said, `` Black Friday is quickly losing its meaning on many fronts, '' because many stores opened on Thanksgiving, and a lot of sales started even earlier than that. Online shopping also made the day less important. A Gallup poll in 2012 has shown that only 18 % of American adults approve of Black Friday, which is significantly lower than the percentage of American adults that approve of the controversial holiday Columbus Day, which is at 58 %. Canada The large population centers on Lake Ontario and the Lower Mainland in Canada have always attracted cross-border shopping into the US states, and as Black Friday became more popular in the US, Canadians often flocked to the US because of their lower prices and a stronger Canadian dollar. After 2001, many were traveling for the deals across the border. Starting in 2008 and 2009, due to the parity of the Canadian dollar compared with the American dollar, several major Canadian retailers ran Black Friday deals of their own to discourage shoppers from leaving Canada. The year 2012 saw the biggest Black Friday to date in Canada, as Canadian retailers embraced it in an attempt to keep shoppers from travelling across the border. Before the advent of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer impact and consumerism. Black Fridays in the US seem to provide deeper or more extreme price cuts than Canadian retailers, even for the same international retailer. United Kingdom In the United Kingdom, the term `` Black Friday '' originated within the Police and NHS to refer to the Friday before Christmas. It is the day when emergency services activate contingency plans to cope with the increase in workload due to many people going out drinking on the last Friday before Christmas. Contingencies can include setting up mobile field hospitals near City Centre nightspots. The term has then been adopted outside those services to refer to the evening and night of the Friday immediately before Christmas, and would now be considered a mainstream term and not simply as jargon of the emergency services. Since the start of the 21st century, there have been attempts by retailers with origins in the United States such as Amazon to introduce a retail `` Black Friday '' as it would be understood by Americans, into the United Kingdom. In 2013 Asda ( a subsidiary of the American firm Walmart ) announced its `` Walmart 's Black Friday by ASDA '' campaign promoting the American concept of a retail `` Black Friday '' in the UK. Some online and in - store companies have adopted the American - style Black Friday sale day, although others appear sceptical, with one 2013 comment piece in the trade publication Retail Week labelling it `` simply an Americanism, which does n't translate very well. '' In 2014, more UK - based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, very.co.uk, John Lewis and Argos, who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to stores across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues. Sir Peter Fahy, Chief Constable of Greater Manchester Police, stated : `` The events of last night were totally predictable and I am disappointed that stores did not have sufficient security staff on duty. '' In response to incidents at branches of Tesco, Greater Manchester Police 's deputy chief constable Ian Hopkins said that shoppers had behaved in an `` appalling '' fashion and the lack of planning from retailers was `` really disappointing '' : `` They should have planned appropriately with appropriate levels of security to make sure people were safe. They have primary responsibility to keep people safe and they ca n't rely on the police to turn up and bail them out and that 's what happened last night. '' Asda announced that it would not take part in the 2015 Black Friday. In 2015, Black Friday was predicted to become the biggest day of shopping in Britain, with as much as £ 2bn spent in shops and online in 24 hours. However, many large retailers have discontinued, downplayed or heavily modified the concept since 2014, sometimes citing disruption to Christmas trading patterns or bad publicity. Black Friday appears to be growing in popularity year on year in the UK. In 2016, total spend on online retail sites on Black Friday 2016 was £ 1.23 bn, marking a + 12.2 % increase on the £ 1.1 bn spent on the same day in 2015. Mexico In Mexico, Black Friday was the inspiration for the government and retailing industry to create an annual weekend of discounts and extended credit terms, El Buen Fin, meaning `` the good weekend '' in Spanish. El Buen Fin has been in existence since 2011 and takes place on November in the weekend prior to the Monday in which the Mexican Revolution holiday is pushed from its original date of November 20, as a result of the measure taken by the government of pushing certain holidays to the Monday of their week in order to avoid the workers and students to make a '' larger '' weekend ( for example, not attending in a Friday after a Thursday holiday, thus making a 4 - day weekend ). On this weekend, major retailers extend their store hours and offer special promotions, including extended credit terms and price promotions. Romania The concept was imported in Romania by eMAG ( ro ) and Flanco in 2011 and became bigger each year. The two reported the biggest Black Friday sales in 2014. eMAG sold products worth some 37 million euros while Flanco 's sales totaled 22 million euros. Hundreds of retailers announced their participation in the 2015 campaign. In 2015, 11 million Romanians say they have heard about Black Friday which is 73 % of the 15 million people target segment. 6.7 million plan on buying something on biggest shopping event of the year in Romania. In Romania, Black Friday is one week before the US Black Friday. India Black Friday is little known in India, as its shopping seasons are different. The busiest times for shopping in India ( and hence the times with the biggest discounts ) tend to be Diwali, followed by regional festivals like Ugadi and Pongal in South India, Ganeshotsav in Maharasthra, Baisakhi in Punjab and Onam in Kerala. Over the past decade, Independence day sales ( on 15th August ) have become a large attraction, though most sales in India last for a period of one week. The growing number of e-commerce websites and large retail shopping centers has contributed to such sales. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and Cyber Monday. Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. December witnesses the Great Online Shopping Festival ( also called GOSF ) for three days where people shop from all the major e-commerce players and large FMCG brands. From 2015, Google has now stopped the GOSF. The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey during GOSF 2014 suggests that 90 % of consumers were satisfied with the exclusive discounts offered in GOSF. According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent ( 22,200 is the search volume in November 2012 and 33,100 is the search volume in November 2013, according to the Google Adwords ). France French businessmen are slowly inserting the Black Friday consumer craze of the US. Discounts of up to 85 % were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term `` Black Friday '' to `` Vendredi noir '' in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name `` Jour XXL '' ( XXL day ) instead of Black Friday. Germany In Germany, `` Black Friday '' retailer advertisements refer to `` Black Week '' and `` Black Shopping '' in English language, with sales lasting an entire week ( excluding Sundays when most retail stores are closed ). During this sale time, stores keep their normal working hours ; and though goods are offered at reduced prices, the prices are no more significantly slashed than normal weekly price reductions. Apple was the first company to run a special Black Friday campaign for the German market in 2006. In the first years, mostly internet retailers have used the event as an occasion to attract new customers with discounts, but bricks and mortar stores have already begun to adapt the shopping event. For the first time ever, German customers spent more than € 1 billion during the Black Friday weekend in 2016 : According to a Centre for Retail Research study, German customers spend around € 1.3 billion ( $ 1.54 billion ) during the four days from Black Friday to Cyber Monday 2016. Australia and New Zealand In recent years, Black Friday has been promoted in Australia by in - store and online retailers. In 2011, Online Shopping USA hosted an event on Twitter. Twitter users had to use the hashtag # osublackfriday and it allowed them to follow along and tweet favourite deals and discounts from stores. In 2013, Apple extended its Black Friday deals to Australia. Purchasing online gave customers free shipping and free iTunes gift cards with every purchase. The deals were promoted on their website, it read `` Official Apple Store -- One day Apple shopping event Friday, November 29 ''. Australia Post 's ShopMate parcel - forwarding service allows Australian customers to purchase products with `` Black Friday '' deals from the US and get them shipped to Australia. In addition to this, numerous stores in the country run Black Friday promotions in - store and online throughout the country. Black Friday started picking up in New Zealand around 2013. In 2015, major retailers such as The Warehouse, Noel Leeming and Harvey Norman offered Black Friday sales. Other countries In Norway, Black Friday started as a publicity stunt campaign back in 2010 to increase the sales to the shopping mall Norwegian Outlet. Since the introduction, it has been promoted every year in a larger and growing market all over the country. Black Friday is known as Viernes Negro in Costa Rica and Spain. In Panama, Black Friday was first celebrated in 2012, as a move from the Government to attract local tourism to the country 's capital city. During its first year, it was believed to have attracted an inflow of about 35,000 regional tourists according to the government 's immigration census. In South Africa, Austria and Switzerland, Black Friday Sale is a joint sales initiative by hundreds of online vendors -- among them Zalando, Disney Store, Galeria Kaufhof and Sony. Over its first 24 - hour run on November 28, 2013, more than 1.2 million people visited the site, making it the single largest online shopping event in German - speaking countries. There has been growing interest for black Friday in Poland as well. 2014 marked the introduction in Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa and Sweden. For Middle East, UAE Black Friday started as White Friday campaign back in 2014 by SOUQ then late whole market to follow as NOON and SIVVI. In 2015 Spain joined with some small retailers. The celebration became more famous year by year, till the big retailers grew. In the Netherlands, Black Friday was seriously introduced in 2015. Some years before there were a couple of big and small retailers that used Black Friday in their marketing proposes. However, with the total of 35 participating stores, 2015 can be seen as the year in which Black Friday has started in the Netherlands due to more widespread support of large retailers. 2017 is set to be even bigger in the Netherlands. In 2016 Black Friday was introduced in Poland, Greece and Ukraine. Black Friday in Belgium is seriously marketed by retailers since 2016. Especially online shops have broke sales records during the last edition of Black Friday, which provides a base for further growth of popularity of Black Friday in Belgium. In 2017 Black Friday became widely popular in Latvia. There was even a Black week and Black weekend sales in shopping centres. The Black Friday in Nigeria has greatly affected online stores like Jumia and Konga in slashing prices of items on their online shopping platform. Black Friday has been increasingly adopted by stores in Brazil since 2010, although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname `` Black Fraude '' ( Black Fraud ) or also `` Black Furadei '', which comes from the slang word `` furada '', meaning a `` jam '' or tough situation, usually involving money. It is also common to hear Brazilian people say that prices on Brazilian Black Friday are `` half of the double ''. However, currently, the term `` Black Friday '' has become so popular in the country that stores have been under closer scrutiny from consumers and cases of known scams have been reduced greatly. Origin of the term For centuries, the adjective `` black '' has been applied to days upon which calamities occurred. Many events have been described as `` Black Friday '', although the most significant such event in American History was the Panic of 1869, which occurred when financiers Jay Gould and James Fisk took advantage of their connections with the Grant Administration in an attempt to corner the gold market. When President Grant learned of this manipulation, he ordered the Treasury to release a large supply of gold, which halted the run and caused prices to drop by eighteen percent. Fortunes were made and lost in a single day, and the president 's own brother - in - law, Abel Corbin, was ruined. The earliest known use of `` Black Friday '' to refer to the day after Thanksgiving occurs in the journal, Factory Management and Maintenance, for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four - day weekend. However, this use does not appear to have caught on. Around the same time, the terms `` Black Friday '' and `` Black Saturday '' came to be used by the police in Philadelphia and Rochester to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. In 1961, the city and merchants of Philadelphia attempted to improve conditions, and a public relations expert recommended rebranding the days, `` Big Friday '' and `` Big Saturday '' ; but these terms were quickly forgotten. Use of the phrase spread slowly, first appearing in The New York Times on November 29, 1975, in which it still refers specifically to `` the busiest shopping and traffic day of the year '' in Philadelphia. Although it soon became more widespread, The Philadelphia Inquirer reported in 1985 that retailers in Cincinnati and Los Angeles were still unaware of the term. As the phrase gained national attention in the early 1980s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation : that retailers traditionally operated at a financial loss for most of the year ( January through November ) and made their profit during the holiday season, beginning on the day after Thanksgiving. When this was recorded in the financial records, once - common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period when retailers would no longer be `` in the red '', instead taking in the year 's profits. The earliest known published reference to this explanation occurs in The Philadelphia Inquirer for November 28, 1981. In 2013, an internet rumor alleged that the phrase originated in the American south before the Civil War, from the practice of selling slaves on the day after Thanksgiving. This was debunked by Snopes.com in 2015. Although the modern American holiday of Thanksgiving is associated with the founding of Plymouth Colony in 1620, a similar annual day of thanksgiving was stipulated in the royal charter of Jamestown Colony in 1607. Violence and Chaos Despite frequent attempts to control the crowds of shoppers, minor injuries are common among the crowds, usually as a result of being pushed or thrown to the ground in small stampedes. While most injuries remain minor, serious injuries and even deliberate violence have taken place on some Black Fridays. In 2008, a crowd of approximately 2,000 shoppers in Valley Stream, New York, waited outside for the 5 : 00am opening of the local Wal - Mart. As opening time approached, the crowd grew anxious and when the doors were opened the crowd pushed forward, breaking the door down, a 34 - year - old employee was trampled to death. The shoppers did not appear concerned with the victim 's fate, expressing refusal to halt their stampede when other employees attempted to intervene and help the injured employee, complaining that they had been waiting in the cold and were not willing to wait any longer. Shoppers had begun assembling as early as 9 : 00 PM the evening before. Even when police arrived and attempted to render aid to the injured man, shoppers continued to pour in, shoving and pushing the officers as they made their way into the store. Several other people incurred minor injuries, including a pregnant woman who had to be taken to the hospital. The incident may be the first case of a death occurring during Black Friday sales ; according to the National Retail Federation, `` We are not aware of any other circumstances where a retail employee has died working on the day after Thanksgiving. '' On the same day, two people were fatally shot during an altercation at a Toys ' R ' Us in Palm Desert, California. During Black Friday 2010, a Madison, Wisconsin woman was arrested outside of a Toys ' R ' Us store after cutting in line, and threatening to shoot other shoppers who tried to object. A Toys for Tots volunteer in Georgia was stabbed by a shoplifter. An Indianapolis woman was arrested after causing a disturbance by arguing with other Wal - Mart shoppers. She had been asked to leave the store, but refused. A man was arrested at a Florida Wal - Mart on drug and weapons charges after other shoppers waiting in line for the store to open noticed that he was carrying a handgun and reported the matter to police. He was discovered to also be carrying two knives and a pepper spray grenade. A man in Buffalo, New York, was trampled when doors opened at a Target store and unruly shoppers rushed in, in an episode reminiscent of the deadly 2008 Wal - Mart stampede. On Black Friday 2011, a woman at a Porter Ranch, California Walmart used pepper spray on fellow shoppers, causing minor injuries to a reported 20 people who had been waiting hours for the store to open. The incident started as people waited in line for the newly discounted Xbox 360. A witness said a woman with two children in tow became upset with the way people were pushing in line. The witness said she pulled out pepper spray and sprayed the other people in line. Another account stated : `` The store had brought out a crate of discounted Xbox 360s, and a crowd had formed to wait for the unwrapping, when the woman began spraying people ' in order to get an advantage, ' according to the police. In an incident outside a Walmart store in San Leandro, California, one man was wounded after being shot following Black Friday shopping at about 1 : 45 am. On Black Friday 2012, two people were shot outside a Wal - Mart in Tallahassee, Florida, during a dispute over a parking space. On Black Friday in 2013, a person in Las Vegas who was carrying a big - screen TV home from a Target store on Thanksgiving was shot in the leg as he tried to wrestle the item back from a robber who had just stolen it from him at gunpoint. In Romeoville IL, a police officer shot a suspected shoplifter driving a car that was dragging a fellow officer at a Kohl 's department store. The suspect and the dragged officer were treated for shoulder injuries. Three people were arrested. At the Franklin Mills Mall in Philadelphia a fight was caught on camera in which a woman was taken to the ground. The video also caught a separate, possibly related, fight happening simultaneously. Outside at a Macy 's store in New Jersey, 21 - year - old Demond Cottman was shot and killed around 1 a.m. Friday morning on November 25, 2016. The shooter fired multiple shots, leaving an SUV covered in bullet holes, but the motives remain unclear. Cottman 's 26 - year - old brother was also injured. An apparent argument over a parking spot at a Reno Wal - Mart resulted in one of the drivers pulling a weapon who shot and killed a 33 - year - old man. That incident technically occurred before Black Friday on the evening of Thanksgiving. A shooting at the Wolfchase Galleria Mall in Memphis, Tennessee, left one man injured. Derrick Blackburn, 19, was later arrested for unlawful possession of a weapon. A 61 year old pharmacist, Walter Vance collapsed and was left for dead by shoppers while being trampled and passed by a stampede, with the exception of an off - duty paramedic and a nurse ( giving CPR to Vance ) in a Target store in South Charleston, West Virginia during Black Friday 2011, but died soon after. History The day after Thanksgiving as the unofficial start of the holiday shopping season may be linked together with the idea of Santa Claus parades. Parades celebrating Thanksgiving often include an appearance by Santa at the end of the parade, with the idea that ' Santa has arrived ' or ' Santa is just around the corner ' because Christmas is always the next major holiday following Thanksgiving. In the late 19th and early 20th centuries, many Santa or Thanksgiving Day parades were sponsored by department stores. These included the Toronto Santa Claus Parade, in Canada, sponsored by Eaton 's, and the Macy 's Thanksgiving Day Parade sponsored by Macy 's. Department stores would use the parades to launch a big advertising push. Eventually, it just became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started. Thanksgiving Day 's relationship to Christmas shopping led to controversy in the 1930s. Retail stores would have liked to have a longer shopping season, but no store wanted to break with tradition and be the one to start advertising before Thanksgiving. For this reason, in 1939, President Franklin D. Roosevelt issued a presidential proclamation proclaiming Thanksgiving to be the fourth Thursday in November rather than the last Thursday, meaning in some years one week earlier, in order to lengthen the Christmas shopping season. Most people adopted the President 's change, which was later reinforced by an act of Congress, but many continued to celebrate Thanksgiving Day on the traditional date. Some started referring to the new date as Franksgiving. In 2015, Amazon.com held a `` Prime Day '' event in July and promised better deals than on Black Friday, with repeat Prime Days taking place in 2016 and 2017. Other companies followed with `` Black Friday in July '' deals which were as good as, or better than, those in November. Controversy The sale day has caused a number of controversies over various practices : Making unreasonable demands on staff, including requiring them to work under threat of termination, often long shifts, during Thanksgiving. Health and safety risks due to insufficient staff for crowd management. Selling `` derivative '' products manufactured just for Black Friday with lower specifications. As black Friday is gaining popularity in Muslim countries, many clerics as well as people have started to consider the words `` Black Friday '' as derogatory, as Friday is the most important day of the week in Islamic cultures and considered to be a blessed day. Alternate names like White Friday and Blessed Friday are gaining popularity in countries like Pakistan. Black Thursday Black Thursday, Walmart For many years, retailers pushed opening times on Black Friday earlier and earlier, eventually reaching midnight, before opening on the evening of Thanksgiving. In 2009, Kmart opened at 7 : 00 a.m. on Thanksgiving, in order to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8 : 00 or 9 : 00 p.m., on what became derisively known as `` Black Thursday ''. In subsequent years, other stores have followed this trend, opening earlier and earlier on Thanksgiving Day, or remaining open all day, beginning in the early morning hours. Some retail and media sources have used the terms `` Gray Thursday '' or `` Brown Thursday '' instead. The 2014 `` Black Thursday '' sales were, in general, a failure, as overall sales for the holiday weekend fell 11 % compared to the previous year despite heavy traffic at the stores on Thanksgiving night. In response, a number of retailers decided to go back to closing on Thanksgiving for 2015, and Walmart, although it is holding firm opening on the holiday and holding its sale, also pledged to offer the same deals online for those who wished to stay home. Online Advertising Tip sites Some websites offer information about day - after - Thanksgiving specials up to a month in advance. The text listings of items and prices are usually accompanied by pictures of the actual ad circulars. These are either leaked by insiders or intentionally released by large retailers to give consumers insight and allow them time to plan. In recent years, some retailers ( including Walmart, Target, OfficeMax, Big Lots, and Staples ) have claimed that the advertisements they send in advance of Black Friday and the prices included in those advertisements are copyrighted and are trade secrets. Some of these retailers have used the take - down system of the Digital Millennium Copyright Act as a means to remove the offending price listings. This policy may come from the fear that competitors will slash prices, and shoppers may comparison shop. The actual validity of the claim that prices form a protected work of authorship is uncertain as the prices themselves ( though not the advertisements ) might be considered a fact in which case they would not receive the same level of protection as a copyrighted work. The benefit of threatening Internet sites with a DMCA based lawsuit has proved tenuous at best. While some sites have complied with the requests, others have either ignored the threats or simply continued to post the information under the name of a similar - sounding fictional retailer. However, careful timing may mitigate the take - down notice. An Internet service provider in 2003 brought suit against Best Buy, Kohl 's, and Target Corporation, arguing that the take - down notice provisions of the DMCA are unconstitutional. The court dismissed the case, ruling that only the third - party posters of the advertisements, and not the ISP itself, would have standing to sue the retailers. Usage of Black Friday Advertising Tip sites and buying direct varies by state in the U.S., influenced in large part by differences in shipping costs and whether a state has a sales tax. However, in recent years, the convenience of online shopping has increased the number of cross-border shoppers seeking bargains from outside of the U.S., especially from Canada. Statistics Canada indicates that online cross-border shopping by Canadians has increased by about 300M a year since 2002. The complex nature of additional fees such as taxes, duties and brokerage can make calculating the final cost of cross-border Black Friday deals difficult. Dedicated cross-border shopping solutions such as the Canadian shopping platform Wishabi and Canada Post 's Borderfree exist to mitigate the problem through estimation of the various cost involved. Cyber Monday Main article : Cyber Monday The term Cyber Monday, a neologism invented in 2005 by the National Retail Federation 's division Shop.org, refers to the Monday immediately following Black Friday based on a trend that retailers began to recognize in 2003 and 2004. Retailers noticed that many consumers, who were too busy to shop over the Thanksgiving weekend or did not find what they were looking for, shopped for bargains online that Monday from home or work. In 2010, Hitwise reported that : Thanksgiving weekend offered a strong start, especially as Black Friday sales continued to grow in popularity. For the 2nd consecutive year, Black Friday was the highest day for retail traffic during the holiday season, followed by Thanksgiving and Cyber Monday. The highest year - over-year increases in visits took place on Cyber Monday and Black Friday with growth of 16 % and 13 %, respectively. In 2013, Cyber Monday online sales grew by 18 % over the previous year, hitting a record $1.73 billion, with an average order value of $128. In 2014, Cyber Monday was the busiest day of the year with sales exceeding $2 billion in desktop online spending, up 17 % from the previous year. Cyber week As reported in the Forbes `` Entrepreneurs '' column on December 3, 2013 : `` Cyber Monday, the online counterpart to Black Friday, has been gaining unprecedented popularity -- to the point where Cyber Sales are continuing on throughout the week. '' Peter Greenberg, Travel Editor for CBS News, further advises : `` If you want a real deal on Black Friday, stay away from the mall. Black Friday and Cyber Monday are all part of Cyber Week (... ) '' Retail sales The National Retail Federation releases figures on the sales for each Thanksgiving weekend. The Federation 's definition of `` Black Friday weekend '' includes Thursday, Friday, Saturday and projected spending for Sunday. The survey estimates number of shoppers, not number of people. The length of the shopping season is not the same across all years : the date for Black Friday varies between November 23 and 29, while Christmas Eve is fixed at December 24. 2012 had the longest shopping season since 2007. Year Date Survey published Shoppers ( millions ) Average spent Total spent Consumers polled Margin for error 2020 Nov 27 2019 Nov 29 2018 Nov 23 2017 Nov 24 2016 Nov 25 2015 Nov 27 2014 Nov 28 Nov 30 233 $380.95 $50.9 billion 4,631 1.5 % 2013 Nov 29 Dec 1 249 $407.02 $57.4 billion 4,864 1.7 % 2012 Nov 23 Nov 25 247 $423.66 $59.1 billion 4,005 1.6 % 2011 Nov 25 Nov 27 226 $398.62 $52.5 billion 3,826 1.6 % Nov 26 Nov 28 212 $365.34 $45.0 billion 4,306 1.5 % 2009 Nov 27 Nov 29 195 $343.31 $41.2 billion 4,985 1.4 % 2008 Nov 28 Nov 30 172 $372.57 $41.0 billion 3,370 1.7 % 2007 Nov 23 Nov 25 147 $347.55 $34.6 billion 2,395 1.5 % 2006 Nov 24 Nov 26 140 $360.15 $34.4 billion 3,090 1.5 % 2005 Nov 25 Nov 27 132 $301.81 $26.8 billion See also Wikimedia Commons has media related to Black Friday ( shopping ). `` Black Friday '' ( South Park ) Black Friday Sale on the same day Boxing Day Buy Nothing Day on the same day Cyber Monday, three days later Giving Tuesday, four days later Green Monday Native American Heritage Day on the same day Singles ' Day, also known as 11.11 ( November 11 ), a day for unmarried people popular among Chinese youth, but promoted by Alibaba Group as an online shopping day. Alibaba reported sales of more than US $25.4 billion on 11 November 2017. It is the largest offline and online shopping day in the world. Small Business Saturday on the following day Super Saturday ( Panic Saturday ) References Jump up ^ `` Retailers & Sales : Using Social Listening To Learn More About Black Friday -- Brandwatch ''. Brandwatch. December 2, 2014. Jump up ^ `` Pima County in Arizona Replaces Columbus Day with Black Friday ''. BestBlackFriday.com. August 7, 2013. ^ Jump up to : International Council of Shopping Centers. `` Holiday Watch : Media Guide 2006 Holiday Facts and Figure '' ( PDF ). ; ShopperTrak, Press Release, `` ShopperTrak Reports Positive Response to Early Holiday Promotions Boosts Projections for 2010 Holiday Season ''. Archived from the original on November 29, 2010. Retrieved 2012 - 01 - 23. CS1 maint : BOT : original - url status unknown ( link ) ( November 16, 2010 ). ^ Jump up to : International Council of Shopping Centers. `` Daily Sales Comparison Top Ten Holiday Shopping Days ( 1996 -- 2001 ) '' ( PDF ). Archived from the original ( PDF ) on January 12, 2012. ^ Jump up to : E.g., Karr, Albert R. ( November 26, 1982 ). `` Downtown Firms Aid Transit Systems to Promote Sales and Build Good Will work = Wall Street Journal ''. p. 6 ; `` Holiday Shoppers Jam U.S. Stores ''. The New York Times. Associated Press. November 28, 1981. p. 30. Jump up ^ `` What Really Happened on Black Friday ( By The Numbers ) ''. PYMNTS.com. Retrieved November 21, 2015. Jump up ^ `` Black Friday '' in Oxford Online Dictionaries ^ Jump up to : Zimmer, Ben ( November 25, 2011 ). `` The Origins of `` Black Friday ''. Word Routes. ^ Jump up to : Apfelbaum, Martin L. `` Philadelphia 's ' Black Friday ' ''. American Philatelist. Vol. 69 no. 4. p. 239. Jump up ^ Drum, Kevin ( November 26, 2010 ). `` Black Friday ''. Jump up ^ Albright, Mark. `` Holiday Shopping Strategy Guide for Black Friday ''. Tampa Bay Times. Retrieved January 23, 2012. Jump up ^ Sneed, Tierney ( November 23, 2011 ). `` Does ' Black Friday ' Start Too Early This Year ? ''. U.S. News & World Report. Jump up ^ Fox, Emily. `` Wal - Mart Workers Plan Black Friday Walkout ''. CNN Money. CNN. Retrieved November 15, 2012. Jump up ^ `` Which stores open early on Thanksgiving Day ? Beat Black Friday ''. SiliconANGLE. Jump up ^ `` JC Penney takes `` Black Friday '' creep up a notch with earliest opening -- Fortune ``. Fortune. Jump up ^ `` Blue laws legal definition ''. Jump up ^ `` Thanksgiving Shopping Is Banned Here ''. The Huffington Post. Retrieved November 21, 2015. Jump up ^ Grinberg, Emmanuella. `` Retail Employees Fight ' Black Friday Creep ' ''. CNN. Retrieved November 15, 2012. Jump up ^ `` General Laws of Massachusetts C. 126 Section 16 ''. Malegislature.gov. Retrieved July 16, 2015. Jump up ^ `` Journal of the House of Representatives of the General Court ''. Malegislature.gov. Retrieved July 16, 2017. Jump up ^ `` Black Friday Death Count ''. blackfridaydeathcount.com. Retrieved November 21, 2015. Jump up ^ McCool, Tracy ( November 27, 2014 ). `` No Black Friday Camping Allowed Outside One Best Buy Store ''. WJW - TV. Retrieved November 27, 2014. Jump up ^ `` Charlotte boasts worst Black Friday traffic in U.S ''. WCNC. November 22, 2011. Jump up ^ Mack, Brigida ( Dec 24, 2011 ). `` New study says Charlotte Mall most congested in U.S ''. WB TV. Jump up ^ Yi, David ( November 23, 2010 ). `` Black Friday Deals for Target, H&M, Forever21, Old Navy, Radio Shack, and More ''. Daily News. New York. Archived from the original on August 15, 2011. Jump up ^ `` Black Friday Moves to Thursday as Stores Woo Shoppers ''. Financially. Yahoo ! Finance. November 23, 2010. Archived from the original on July 26, 2011. Retrieved January 2, 2012. Jump up ^ Irwin, Neil ( November 23, 2012 ). `` Black Friday Is a Bunch of Meaningless Hype, in One Chart ''. The Washington Post. Jump up ^ Preddy, Melissa ( July 9, 2014 ). `` Fresh Peg on New Domain Names : ' dot - vodka ', ' dot - Christmas ', ' dot - fail ' ''. Donald W. Reynolds National Center for Business Journalism / Arizona State University. Retrieved August 7, 2014. Jump up ^ `` Delegated Strings ''. Jump up ^ Karp, Gregory ( November 23, 2015 ). `` Is Black Friday dying ? ''. Chicago Tribune. Archived from the original on November 24, 2015. Retrieved November 23, 2015. Jump up ^ Karp, Gregory ( November 23, 2015 ). `` Is Black Friday dying ? ''. Chicago Tribune. Archived from the original on November 24, 2015. Retrieved November 23, 2015. Jump up ^ http://news.gallup.com/poll/158927/black-friday-shopping-mostly-young.aspx Jump up ^ http://www.rasmussenreports.com/public_content/lifestyle/holidays/october_2013/58_think_america_should_still_honor_christopher_columbus Jump up ^ `` Canadian Retailers Test Their Own Black Friday ''. CBC News. November 27, 2009. Jump up ^ `` Canadian Retailers Fight Back Against Black Friday Deals ''. Toronto Star. 2012. Jump up ^ `` Canadian Retailers Embracing Black Friday to Keep Shopping Dollars on Home Turf ''. National Post. 2012. Jump up ^ `` Field hospital set up for Cardiffs black Friday revellers ''. Jump up ^ `` Amazon Brings Black Friday to the UK ''. Blu-Ray.com. November 21, 2010. Jump up ^ `` Apple 's Australian Store Discounts Most Things by Around 10 Percent, Foreshadows Black Friday Deals ''. Engadget. November 25, 2010. Jump up ^ `` Comment : Why We Should Ignore Black Friday in the UK ''. Retail Week. Jump up ^ `` ' Black Friday ' : Police Called to Supermarket Crowds ''. BBC News. November 28, 2014. Jump up ^ Dearden, Lizzie ( November 28, 2014 ). `` Black Friday UK : The Shops Hit by Chaos and Violence as Shopping Frenzy Sweeps Country ''. The Independent. London. Jump up ^ Silverman, Rosa ( November 28, 2014 ). `` Chaos and Violence Marrs ( sic ) Black Friday Across Country ''. The Telegraph. London. Jump up ^ `` Asda to Shun Black Friday Sales ''. BBC News. November 10, 2015. Jump up ^ `` Asda Steps Away from Tradition and Gives 2015 Christmas Campaign a Fresh, Modern Festive Twist '' ( Press release ). Asda. November 1, 2015. Jump up ^ `` What is Black Friday and who 's to blame for it ? ''. Guardian. November 27, 2015. Retrieved November 27, 2015. Jump up ^ `` UK retailers brace for online onslaught of Black Friday shoppers ''. Guardian. November 27, 2015. Retrieved November 27, 2015. Jump up ^ `` Bicester Village ' will not take part ' in Black Friday ' ''. Oxford Mail. November 18, 2016. Retrieved November 18, 2016. Jump up ^ `` Black Friday : Responding to last year 's mayhem ''. BBC. 26 November 2015. Retrieved November 18, 2016. Jump up ^ `` Black Friday UK stats : 12 % increase on last year ( but lower than forecast ) ''. Net Imperative. December 1, 2016. Jump up ^ Amy Guthrie ( November 18, 2011 ). `` Mexico Introduces Its Own Version of ' Black Friday ' - Style Shopping Blitz ''. Wall Street Journal. Retrieved June 20, 2013. Jump up ^ Eréndira Espinosa ( 17 November 2011 ). `` Las tiendas ampliarán horarios en Buen Fin '' ( Stores will extend hours in Buen Fin ). Excélsior ( in Spanish ). Jump up ^ `` Romanian Retailers Import ' Black Friday ' Concept ''. El Rancho. November 25, 2011. Retrieved April 14, 2014. Jump up ^ `` The Retailer that Hosts the Biggest Shopping Event of the Year : 6.7 mln Romanians Want to Buy Something on Black Friday ''. El Rancho. November 17, 2015. Jump up ^ `` Flipkart Amazon drive psot GST with largest ever Diwali sales ''. Asia Nikkei. 12 October 2017. Retrieved 24 November 2017. Jump up ^ `` GOSF 2015 Shut Down ; ''. Feb 2016. Jump up ^ `` GOSF 2014 Survey At CouponRani ; ''. Feb 2016. Jump up ^ `` Black Friday Struggles to Seduce French Shoppers ''. The Local. Retrieved October 29, 2015. Jump up ^ `` ' Black Friday ' : comment les marques françaises tentent de surfer sur ces soldes à l'américaine ''. Le Huffington Post ( in French ). Retrieved October 29, 2015. Jump up ^ `` Black Friday Goes Global as Retailers Import the US Spending Holiday ''. CNET. Retrieved October 29, 2015. Jump up ^ `` Attentats de Paris : Les commerçants rebaptisent le `` Black Friday '' ``. 20minutes. Jump up ^ `` Apple brachte den Black Friday nach Deutschland ''. Der Westen. Retrieved November 15, 2016. Jump up ^ `` Shopping for Christmas 2016 ''. Centre for Retail Research. Retrieved November 15, 2016. Jump up ^ `` Black Friday Shopping Live in Australia ''. RetailBiz.com. November 22, 2011. Archived from the original on March 6, 2016. Jump up ^ `` Apple 's Black Friday Deals Go Live in Australia ''. Sydney Morning Herald. November 29, 2013. Jump up ^ http://www.couriermail.com.au/business/black-friday-2017-sales-discount-codes-and-secret-deals/news-story/7ce551556d7cdfaa0da5ee91c5d27d42 Jump up ^ Dougan, Patrice ( November 27, 2015 ). `` Black Friday mania to hit New Zealand ''. The New Zealand Herald. Retrieved November 27, 2015. Jump up ^ `` Skøytelegendens nakenstunt brakte Black Friday til Norge '' ( Skate legend naked stunt brought Black Friday to Norway ). vg.com ( in Norwegian ). November 24, 2016. Jump up ^ `` Clientes esperaban ofertas más agresivas este Viernes Negro ''. La Nación ( in Spanish ). November 29, 2013. Jump up ^ `` La campaña ' black friday ' desata fiebre de compras ''. eldeber.com.bo. Jump up ^ `` Le Black Friday s'invite dans les enseignes françaises '' ( Black Friday Shows up Among French Retailers ). Le Figaro ( in French ). November 28, 2014. Retrieved November 28, 2014. Jump up ^ `` Black Friday : Ireland makes weekend of it ''. The Irish Times. November 28, 2014. Jump up ^ `` Black Friday i Sverige '' ( Black Friday in Sweden ). Veckans Affärer. November 28, 2014. Retrieved November 28, 2014. Jump up ^ `` Black Friday 2016 '' ( in Dutch ). September 15, 2016. Jump up ^ `` Black Friday 2017 Nederland '' ( in Dutch ). November 11, 2017. Jump up ^ Ukraine to have its grand Black Friday sale late November, ZIK ( 24 October 2016 ) Jump up ^ `` Black Friday 2017 '' ( in Dutch ). September 5, 2017. Jump up ^ http://g1.globo.com/tecnologia/noticia/2010/11/brasileiros-tambem-terao-os-descontos-da-chamada-black-friday.html Jump up ^ http://politica.estadao.com.br/blogs/fausto-macedo/10-dicas-para-evitar-a-black-fraude/ ^ Jump up to : `` snopes.com : How Did ' Black Friday ' Get Its Name ? ''. Urban Legends Reference Pages. Snopes.com. Retrieved November 28, 2014. Jump up ^ `` Around and About ''. The Shortsville - Manchester Enterprise. December 1, 1961. p. 4. ^ Jump up to : Lin, Jennifer ( November 30, 1985 ). `` Why the Name Black Friday ? Uh... Well... '' The Philadelphia Inquirer. Jump up ^ `` Black Friday FAQ ''. BFAds.net. Jump up ^ `` Shoppers Flood Stores for ' Black Friday ' ''. The Philadelphia Inquirer. November 28, 1981. ^ Jump up to : `` Wal - Mart Worker Dies When Shoppers Break Down Doors ''. Fox News. November 28, 2008. Jump up ^ Gould, Joe ; Trapasso, Clare ; Schapiro, Rich ( November 28, 2008 ). `` Worker Dies at Long Island Wal - Mart After Being Trampled in Black Friday Stampede ''. Daily News. New York. Archived from the original on November 28, 2008. Jump up ^ `` Wal - Mart Worker Dies in Rush : Two Killed at Toy Store ''. CNN. November 28, 2008. Jump up ^ `` Shots Fired at Toys R Us in Palm Desert ; 2 Dead ''. Los Angeles Times. November 28, 2008. Jump up ^ `` Black Friday Shopper Accused of Gun Threat ''. CNN. November 26, 2010. Jump up ^ `` Marine Apprehends Thief on Black Friday ''. cybermondayukdeals.co.uk. November 26, 2010. Retrieved April 15, 2017. Jump up ^ `` Woman Arrested In Walmart Black Friday Dispute ''. Theindychannel.com. Indianapolis : WRTV. November 26, 2010. Retrieved January 2, 2012. Jump up ^ `` Black Friday shopper arrested on weapons, drug charges in Boynton Beach boynton, arrested, beach ''. West Palm Beach : WPEC. November 26, 2010. Archived from the original on October 3, 2011. Retrieved January 2, 2012. Jump up ^ `` Black Friday shoppers trampled in New York ''. CNN. November 28, 2010. Jump up ^ Jablon, Robert ( November 25, 2011 ). `` Woman pepper sprays other Black Friday shoppers ''. Yahoo ! News. Retrieved January 2, 2012. Jump up ^ Wildermuth, John ( November 26, 2011 ). `` Black Friday shopper shot in robbery attempt ''. San Francisco Chronicle. Jump up ^ `` 2 shot at Florida Walmart over parking space, police say ''. Fox News. November 23, 2012. Jump up ^ `` Shopper carrying TV home from Target shot in Las Vegas ''. Las Vegas Sun. November 29, 2013. Jump up ^ Adam, Sege ( November 29, 2013 ). `` Charges filed after shoplifting suspect shot by police ''. Chicago Tribune. Jump up ^ `` Women Get Into Black Friday Stun Gun Fight Inside the Mall ''. YouTube. Archived from the original on 2013 - 12 - 03. ^ Jump up to : Worl, Justin. `` Black Friday Shootings Kill 2 and Leave More Injured ''. Jump up ^ `` One injured, one charged, after shots were fired outside Wolfchase Galleria ''. November 25, 2016. Jump up ^ `` Man dies after collapsing in shopping center during Black Friday ''. New York Daily News. November 27, 2011. ^ Jump up to : `` Congress Establishes Thanksgiving ''. Retrieved November 15, 2009. Jump up ^ Jespersen, Courtney ( June 29, 2016 ). `` Just how good are Black Friday in July sales ? ''. USA Today. Retrieved July 22, 2016. Jump up ^ Bryce Covert ( Nov 19, 2014 ). `` Kmart To Employee : ' If You Do Not Come To Work On Thanksgiving, You Will Automatically Be Fired ' ''. ThinkProgress. Retrieved November 21, 2015. Jump up ^ Andrea Pizzolo ( November 26, 2013 ). `` Consumers should think twice before going for Black Friday deals ''. The Daily Cougar. Jump up ^ Li, Shan ( November 21, 2011 ). `` Black Friday becoming Black Thursday as stores open on Thanksgiving ''. Los Angeles Times. Retrieved November 22, 2011. Jump up ^ Clifford, Stephanie ( November 9, 2012 ). `` Make Room for Deals After Turkey This Year ''. The New York Times. Retrieved November 10, 2011. Jump up ^ Castellano, Anthony ( November 22, 2012 ). `` Black Friday Shopping Kicks Off After Thanksgiving Dinner ''. ABC News. Retrieved November 23, 2012. Jump up ^ Sreenivasan, Hari ( November 22, 2012 ). `` How ' Black Friday ' Morphed Into ' Gray Thursday ' ''. PBS. Archived from the original on November 23, 2012. Retrieved November 23, 2012. Jump up ^ `` Punchlines : The new Black Friday is Brown Thursday ''. USA Today. November 22, 2013. Retrieved November 27, 2013. Jump up ^ Tabuchi, Tiroko ( December 1, 2014 ). `` Black Friday Fatigue ? Thanksgiving Weekend Sales Slide 11 Percent ''. The New York Times. Retrieved October 2, 2015. Jump up ^ Fores, Betsi ( November 12, 2015 ). `` Wal - Mart Just Made a Black Friday Announcement that Might Be a Game Changer ''. Rare.us. Associated Press. Retrieved November 12, 2015. Jump up ^ Martyn Chase ( November 26, 2002 ). `` Sale fight no fright for area Web site ''. Charleston Gazette & Daily Mail -- via HighBeam Research. Jump up ^ Feist Publications, Inc., v. Rural Telephone Service Co., 499 U.S. 340 ( 1991 ). Jump up ^ Fatwallet, Inc. v. Best Buy Enterprises Services, 2004 WL 793548 ( N.D. Ill. 2004 ). Jump up ^ `` Canadian Economic Observer ''. Stats Canada. Retrieved March 18, 2010. Jump up ^ `` cross-border shopping ''. Wishabi. Retrieved March 18, 2010. Jump up ^ Hof, Robert D. ( November 29, 2005 ). `` Cyber Monday, Marketing Myth ''. Business Week. Archived from the original on June 29, 2012. Retrieved November 13, 2012. Jump up ^ `` Hitwise : Retail traffic up throughout holidays ''. December 28, 2010. Jump up ^ `` Cyber Monday Jumps 18 Percent to $1.73 billion in 2013 ''. comscore.com. November 1, 2015. Jump up ^ `` Cyber Week : Crash Prevention Tips ''. Forbes. December 3, 2013. Jump up ^ Greenberg, Peter ( November 20, 2013 ). `` The Ultimate Guide to Cyber Week Travel Deals : Black Friday, Cyber Monday & More ''. The Huffington Post. Jump up ^ `` Black Friday Weekend Shines as Shoppers Line up for Deals ''. Archived from the original on 2011 - 11 - 29. Jump up ^ `` Early Promotions, Online Shopping and Improving Economy Changing the Face of Black Friday Weekend ''. National Retail Federation. Thanksgiving History and traditions Canada Samuel de Champlain Martin Frobisher Halifax First Nations United States Pilgrims Mayflower Plymouth Colony Plymouth, Massachusetts Plymouth Rock Native Americans Samoset Squanto Wampanoag Cornucopia National Thanksgiving Proclamation Franksgiving National Thanksgiving Turkey Presentation William Penn Sarah Josepha Hale Blackout Wednesday Abraham Lincoln Mourt 's Relation Cuisine Thanksgiving dinner Turkey Deep - fried Tofurkey Stuffing Gravy Butternut squash Apple cider Hazelnuts Cranberry sauce Carrots Mashed potatoes Sweet potatoes Acorn squash Yams Corn Green bean casserole Apple pie Pumpkin pie Pecan pie Sweet potato pie Tamale Songs `` Alice 's Restaurant '' `` Bless This House '' `` Bringing In the Sheaves '' `` Come, Ye Thankful People, Come '' `` For the Beauty of the Earth '' `` Jingle Bells '' `` Let All Things Now Living '' `` Now Thank We All Our God '' `` Over the River and Through the Wood '' `` Simple Gifts '' `` The Thanksgiving Song '' `` We Gather Together '' `` We Plough the Fields and Scatter '' Associated events Cultural Christmas and holiday season Harvest festivals Thanksgiving in film Thanksgiving television specials Winter festivals Lighting of the Macy 's Great Tree World 's Largest Disco Black Friday Parades Novant Health ( Charlotte ) McDonald 's ( Chicago ) America 's ( Detroit ) Oktoberfest ( Kitchener - Waterloo ) Hollywood Christmas ( Los Angeles ) Macy 's ( New York City ) 6abc - Dunkin ' Donuts ( Philadelphia ) Celebrate the Season ( Pittsburgh ) America 's Hometown ( Plymouth ) Protests National Day of Mourning Unthanksgiving Day Buy Nothing Day Sports Football NFL on Thanksgiving Day CFL Thanksgiving Classic English -- Latin rivalry Missouri Turkey Day Game Turkey Day Classic Basketball AdvoCare Invitational Battle 4 Atlantis Wooden Legacy Maui Invitational Tournament Turkey Trots Atlanta Marathon Berwick Run for the Diamonds Buffalo Turkey Trot Dallas Turkey Trot Feaster Five Road Race Manchester Road Race Others National Dog Show Pumpkin chucking Turkey bowling Turkey Night Grand Prix Christmas Christmas Eve Children 's Day Boxing Day Nochebuena Saint Nicholas Day St. Stephen 's Day Sol Invictus Yule In Christianity Biblical Magi Adoration of the Magi Adoration of the Shepherds Advent Angel Gabriel Annunciation Annunciation to the shepherds Baptism of the Lord Bethlehem Christingle Christmastide Epiphany Herod the Great Jesus Joseph Mary Massacre of the Innocents flight into Egypt Nativity Fast Nativity of Jesus in art in later culture Nativity scene Saint Nicholas Star of Bethlehem Twelfth Night In folklore Badalisc La Befana Belsnickel Caganer Christkind Ded Moroz Elves Father Christmas Grýla Jack Frost Joulupukki Knecht Ruprecht Korvatunturi Krampus Mikulás Miner 's figure Mrs. Claus Nisse / Tomte North Pole Old Man Winter Olentzero Père Fouettard Père Noël Rudolph the Red - Nosed Reindeer Saint Lucy Santa 's reindeer Santa 's workshop Sinterklaas Tió de Nadal Vertep Yule Cat Yule Lads Zwarte Piet Gift - bringers Saint Nicholas Santa Claus List of Christmas gift - bringers by country Traditions Advent calendar Advent candle Advent wreath Boar 's Head Feast Candle arches Cards Carols by Candlelight Cavalcade of Magi Crackers Decorations Events and celebrations Feast of the Seven Fishes Flying Santa Hampers Las Posadas Letters Lights Markets Meals and feasts Moravian star Nine Lessons and Carols NORAD Tracks Santa Nutcrackers dolls Ornaments Parades list Piñatas Pyramids Räuchermann Seals Secret Santa Spanbaum Stamps Stockings Tree Twelve Days Wassailing Windows Yule Goat Yule log By country Australia and New Zealand Denmark Germany Hawaii Hungary Iceland Indonesia Ireland Mexico Norway Philippines Poland Romania Russia Scotland Serbia Sweden Ukraine Music Carols list Hit singles UK Hit singles US Music books Carols for Choirs Oxford Book of Carols New Oxford Book of Carols Piae Cantiones Other media Films Poetry `` Old Santeclaus with Much Delight '' `` A Visit from St. Nicholas '' Television specials Yule Log In modern society Advent Conspiracy Black Friday ( partying ) Black Friday ( shopping ) Bronner 's Christmas Wonderland Christmas club Christmas creep Christmas Day ( Trading ) Act 2004 Christmas Lectures Christmas Mountains Christmas truce Controversies Cyber Monday Economics Giving Tuesday El Gordo Holiday season In July In August Leon Day NBA games NFL games Puritan New England American Civil War Post-War United States Running of the Santas SantaCon Santa 's Candy Castle Small Business Saturday Super Saturday Virginia O'Hanlon White Christmas Winter festivals WWE Tribute to the Troops Xmas Food and drink Dinner Joulupöytä Julebord Kūčios Réveillon Twelve - dish supper Smörgåsbord Wigilia Sweets bûche de Noël Cake Candy cane Cookies Fruitcake Gingerbread Kourabiedes Melomakarono Mince pie Pavlova Pecan pie Pumpkin pie Pudding Rosca de reyes Szaloncukor Turrón Soup Menudo Sauce Cranberry sauce Beverages Apple cider Champurrado Eggnog Mulled wine Smoking Bishop Ponche crema Dumpling Hallaca Tamale Meat Ham Roast goose Romeritos Turkey Stuffing Commons Portal Official holidays of the New York Stock Exchange Whole days New Year 's Day Martin Luther King Jr. Day Washington 's Birthday Good Friday Memorial Day Independence Day Labor Day Thanksgiving Day Christmas Day Partial days Day before Independence Day Day after Thanksgiving Christmas Eve Retrieved from `` https://en.wikipedia.org/w/index.php?title=Black_Friday_(shopping)&oldid=811938421 '' Categories : Retailing Unofficial observances Christmas economics Retailing in the United States Friday observances Observances based on the date of Thanksgiving ( United States ) Hidden categories : CS1 maint : BOT : original - url status unknown CS1 Spanish - language sources ( es ) CS1 French - language sources ( fr ) CS1 Norwegian - language sources ( no ) CS1 Dutch - language sources ( nl ) Wikipedia pages semi-protected against vandalism Use mdy dates from November 2015 Infobox holiday ( other ) Interlanguage link template link number All articles with unsourced statements Articles with unsourced statements from November 2017 All articles that may contain original research Articles that may contain original research from November 2013 Articles with unsourced statements from November 2016 Articles with unsourced statements from February 2013 Talk View source Contents About Wikipedia Azərbaycanca বাংলা Български Brezhoneg Català Čeština Dansk Deutsch Ελληνικά Español Euskara فارسی Français Frysk Galego 한국어 Հայերեն हिन्दी Íslenska Italiano עברית ქართული Lumbaart Magyar മലയാളം Nederlands 日本 語 Norsk ਪੰਜਾਬੀ Polski Português Română Русский Simple English Slovenčina Ślůnski Suomi Svenska Türkçe Українська اردو Tiếng Việt Winaray Zazaki 中文 Edit links This page was last edited on 24 November 2017, at 22 : 32. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: where does black friday get its name from
Answer: Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.