Super Size Me - wikipedia Super Size Me This is the latest accepted revision, reviewed on 9 November 2017. For the Beavis and Butt - Head episode, see Supersize Me ( Beavis and Butt - Head ). Super Size Me Theatrical release poster Directed by Morgan Spurlock Produced by Morgan Spurlock Written by Morgan Spurlock Starring Morgan Spurlock Alexandra Jamieson Cinematography Scott Ambrozy Edited by Julie `` Bob '' Lombardi Production company The Con Distributed by Samuel Goldwyn Films Roadside Attractions Release date May 7, 2004 ( 2004 - 05 - 07 ) Running time 98 minutes Country United States Language English Budget $65,000 Box office $22.2 million Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock 's film follows a 30 - day period from February 1 to March 2, 2003, during which he ate only McDonald 's food. The film documents this lifestyle 's drastic effect on Spurlock 's physical and psychological well - being, and explores the fast food industry 's corporate influence, including how it encourages poor nutrition for its own profit. Spurlock ate at McDonald 's restaurants three times per day, eating every item on the chain 's menu at least once. Spurlock consumed an average of 20.9 megajoules or 5,000 kcal ( the equivalent of 9.26 Big Macs ) per day during the experiment. An intake of around 2,500 kcal within a healthy balanced diet is more generally recommended for a man to maintain his weight. As a result, the then - 32 - year - old Spurlock gained 11.1 kilograms ( 24 lb ), a 13 % body mass increase, increased his cholesterol to 230 mg / dL, and experienced mood swings, sexual dysfunction, and fat accumulation in his liver. It took Spurlock fourteen months to lose all the weight gained from his experiment using a vegan diet supervised by his then - girlfriend, a chef who specializes in gourmet vegan dishes. The reason for Spurlock 's investigation was the increasing spread of obesity throughout U.S. society, which the Surgeon General has declared `` epidemic '', and the corresponding lawsuit brought against McDonald 's on behalf of two overweight girls, who, it was alleged, became obese as a result of eating McDonald 's food ( Pelman v. McDonald 's Corp., 237 F. Supp. 2d 512 ). Spurlock argued that although the lawsuit against McDonald 's failed ( and subsequently many state legislatures have legislated against product liability actions against producers and distributors of `` fast food '' ) as well as the McLibel case, much of the same criticism leveled against the tobacco companies applies to fast food franchises whose product is both physiologically addictive and physically harmful. The documentary was nominated for an Academy Award for Documentary Feature. A comic book related to the movie has been made with Dark Horse Comics as the publisher containing stories based on numerous cases of fast food health scares. Contents 1 Sypnosis 1.1 Experiment 1.2 Findings 2 Reception 2.1 Counter-claims 3 Impact 4 See also 5 References 6 External links Sypnosis As the film begins, Spurlock is in physically above average shape according to his personal trainer. He is seen by three physicians ( a cardiologist, a gastroenterologist, and a general practitioner ), as well as a nutritionist and a personal trainer. All of the health professionals predict the `` McDiet '' will have unwelcome effects on his body, but none expected anything too drastic, one citing the human body as being `` extremely adaptable ''. Prior to the experiment, Spurlock ate a varied diet but always had vegan evening meals to appease his girlfriend, Alexandra, a vegan chef. At the beginning of the experiment, Spurlock, who stood 6 feet 2 inches ( 188 cm ) tall, had a body weight of 185 pounds ( 84 kg ). Experiment Spurlock followed specific rules governing his eating habits : He must fully eat three McDonald 's meals per day : breakfast, lunch, and dinner. He must consume every item on the McDonald 's menu at least once over the course of the 30 days ( he managed this in nine days ). He must only ingest items that are offered on the McDonald 's menu, including bottled water. All outside consumption of food is prohibited. He must only Super Size the meal when offered ( i.e., he is not able to Super Size items himself ; Spurlock was offered 9 times, 5 of which were in Texas ). He will attempt to walk about as much as a typical United States citizen, based on a suggested figure of 5,000 standardized distance steps per day, but he did not closely adhere to this, as he walked more while in New York than in Houston. On February 1, Spurlock starts the month with breakfast near his home in Manhattan, where there is an average of four McDonald 's locations ( and 66,950 residents, with twice as many commuters ) per square mile ( 2.6 km2 ). He aims to keep the distances he walks in line with the 5,000 steps ( approximately two miles ) walked per day by the average American. Day 2 brings Spurlock 's first ( of nine ) Super Size meal, at the McDonald 's on 34th Street and Tenth Avenue, which happens to be a meal made of a Double Quarter Pounder with Cheese, Super Size French fries, and a 42 - ounce Coke, which takes 22 minutes to eat. He experiences steadily increasing stomach discomfort during the process, and then vomits in the McDonald 's parking lot. After five days Spurlock has gained 9.5 pounds ( 4.3 kg ) ( from 185.5 to about 195 pounds ). It is not long before he finds himself experiencing depression, and he claims that his bouts of depression, lethargy, and headaches could be relieved by eating a McDonald 's meal. His general practitioner describes him as being `` addicted ''. At his second weigh - in, he had gained another 8 pounds ( 3.6 kg ), putting his weight at 203.5 pounds ( 92.3 kg ). By the end of the month he weighs about 210 pounds ( 95 kg ), an increase of about 24.5 pounds ( about 11 kg ). Because he could only eat McDonald 's food for a month, Spurlock refused to take any medication at all. At one weigh - in Morgan lost 1 lb. from the previous weigh - in, and a nutritionist hypothesized that he had lost muscle mass, which weighs more than an identical volume of fat. At another weigh - in, a nutritionist said that he gained 17 pounds ( 7.7 kg ) in 12 days. Spurlock 's girlfriend, Alexandra Jamieson, attests to the fact that Spurlock lost much of his energy and sex drive during his experiment. It was not clear at the time whether or not Spurlock would be able to complete the full month of the high - fat, high - carbohydrate diet, and family and friends began to express concern. On Day 21, Spurlock has heart palpitations. His internist, Dr. Daryl Isaacs, advises him to stop what he is doing immediately to avoid any serious health problems. He compares Spurlock with the protagonist played by Nicolas Cage in the movie Leaving Las Vegas, who intentionally drinks himself to death in a matter of weeks. Despite this warning, Spurlock decides to continue the experiment. On March 2, Spurlock makes it to day 30 and achieves his goal. In thirty days, he has `` Supersized '' his meals nine times along the way ( five of which were in Texas, four in New York City ). His physicians are surprised at the degree of deterioration in Spurlock 's health. He notes that he has eaten as many McDonald 's meals as most nutritionists say the ordinary person should eat in 8 years ( he ate 90 meals, which is close to the number of meals consumed once a month in an 8 - year period ). Findings This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( January 2014 ) The documentary 's end text states that it took Spurlock 5 months to lose 20.1 pounds ( 9.1 kg ) and another 9 months to lose the last 4.5 pounds ( 2.0 kg ). His then - girlfriend Alex, now his ex-wife, began supervising his recovery with her `` detox diet '', which became the basis for her book, The Great American Detox Diet. The movie ends with a rhetorical question, `` Who do you want to see go first, you or them ? '' This is accompanied by a cartoon tombstone, which reads `` Ronald McDonald ( 1954 -- 2012 ) '', which originally appeared in The Economist in an article addressing the ethics of marketing to children. A short epilogue was added to the film. Although it showed that the salads can contain even more calories than burgers if the customer adds liberal amounts of cheese and dressing prior to consumption, it also described McDonald 's discontinuation of the Super Size option six weeks after the movie 's premiere, as well as its recent emphasis on healthier menu items such as salads, and the release of the new adult Happy Meal. McDonald 's denied that these changes had anything to do with the film. Reception Super Size Me premiered at the 2004 Sundance Film Festival, where Morgan Spurlock won the Grand Jury Prize for directing the film. The film opened in the U.S. on May 7, 2004, and grossed a total of $11,536,423 worldwide, making it the 22nd highest - grossing documentary film of all time. It was nominated for an Academy Award for Best Documentary but lost to the film Born into Brothels. Super Size Me received two thumbs up on At the Movies with Ebert and Roeper. The film received overall positive reviews from critics, as well as movie - goers, and holds a 93 % `` Certified Fresh '' rating on the film review aggregator Rotten Tomatoes. Caroline Westbrook for BBC News stated that the hype for the documentary was proper `` to a certain extent '', because of its serious message, and that, overall, the film 's `` high comedy factor and over-familiarity of the subject matter render it less powerful than other recent documentaries -- but it still makes for enjoyable, thought - provoking viewing. '' One reviewer said `` he 's telling us something everyone already knows : Fast food is bad for you. '' Robert Davis of Paste said the movie accomplished some of its goals and addressed an important topic, but at the same time sometimes looked more like a publicity stunt than a documentary. He primarily criticized the dramatic and unscientific approach of Super Size Me, saying Spurlock unnecessarily ate more than he had to and ignored his nutritionist 's advice. Davis explained he would have been more interested had the documentary been about trying to eat as healthy as possible at McDonalds : `` You could choose low - fat options, but it would be impossible to get enough vegetables and fiber, and the low - fat meal would be incredibly bland, the product of a system that has worked to optimize food delivery and consistency and, in doing so, has invented foods so devoid of flavor that they require dressings, oils, beef tallow and goopy coatings to make them more than just textured blobs. The industry has worked hard to convince consumers that these odd, sweet flavors are not only good but also unique, recognizable parts of a brand. Spurlock does n't attempt to convey this message, presumably because the affects of too few vegetables and too little fiber are n't as dramatic as speedy weight - and - cholesterol gains. '' McDonald 's UK responded that the author intentionally consumed an average of 5,000 calories per day and did not exercise, and that the results would have been the same regardless of the source of overeating. Counter-claims In his reply documentary Fat Head, Tom Naughton `` suggests that Spurlock 's calorie and fat counts do n't add up '' and noted Spurlock 's refusal to publish the Super Size Me food log. The Houston Chronicle reports : `` Unlike Spurlock, Naughton has a page on his Web site that lists every item ( including nutritional information ) he ate during his fast - food month. '' About 1 / 3 of Spurlock 's calories came from sugar. His nutritionist, Bridget Bennett, warned him about his excess intake of sugar from `` milkshakes and Cokes ''. It is revealed toward the end of the movie that over the course of the diet, he consumed `` over 30 pounds ( 14 kg ) of sugar, and over 12 pounds ( 5.4 kg ) of fat from their food ''. About 2000 calories in a lb. of sugar, of nearly 5000 calories consumed per day, accounted for just under 36 % percent of his caloric intake. After eating exclusively at McDonald 's for one month, Soso Whaley said, `` The first time I did the diet in April 2004, I lost 10 pounds ( going from 175 to 165 ) and lowered my cholesterol from 237 to 197, a drop of 40 points. '' Of particular note was that she exercised regularly and did not insist on consuming more food than she otherwise would. Despite eating at only McDonald 's every day, she maintained her caloric intake at around 2,000 per day. After John Cisna, a high school science teacher, lost 60 pounds while eating exclusively at McDonald 's for 180 days, he said, `` I 'm not pushing McDonald 's. I 'm not pushing fast food. I 'm pushing taking accountability and making the right choice for you individually... As a science teacher, I would never show Super Size Me because when I watched that, I never saw the educational value in that... I mean, a guy eats uncontrollable amounts of food, stops exercising, and the whole world is surprised he puts on weight ? What I 'm not proud about is probably 70 to 80 percent of my colleagues across the United States still show Super Size Me in their health class or their biology class. I do n't get it. '' Impact Six weeks after the film 's debut, McDonald 's dropped its supersize portions. In the United Kingdom, McDonald 's publicized the website www.supersizeme-thedebate.co.uk, which included a response to and criticisms of the film. In theaters in the UK, the company placed a brief ad in the film 's trailers, pointing to the URL and stating `` See what we disagree with. See what we agree with ''. Internationally, Super Size Me was a major success in the box office of Australia. Thus, McDonald 's in Australia took that documentary very seriously, and tried to respond. They created an advertising campaign that included three elements : two advertisements for TV and one produced to be shown in movie theaters. The film was the inspiration for the BBC television series The Supersizers... in which the presenters dine on historical meals and take medical tests to ascertain the impact on their health. Spurlock released a sequel film, Super Size Me 2 : Holy Chicken !, in 2017. See also Film portal Food portal Criticism of fast food National Weight Control Registry New York State Restaurant Association v. New York City Board of Health John F. Banzhaf III # Obesity References Jump up ^ Lee, Christina ( 2004 ). `` Super Size Me ''. The Film Journal. Archived from the original on May 12, 2014. ^ Jump up to : The Numbers. `` Super Size Me ''. Nash Information Services. Jump up ^ `` What should my daily intake of calories be ? ''. Jump up ^ McFat Litigation I -- Pelman v. McDonald 's Corp., 237 F. Supp. 2d 512 ( S.D.N.Y. Jan 22, 2003 ). Biotech.law.lsu.edu. Retrieved December 31, 2012. Jump up ^ Against the Grain Nutrition, August 12, 2008 : `` Supersize Me '' and `` McLibel '' -- More Movies that Go Against the Grain Jump up ^ McSpotlight : The MicLibel Trial Story Jump up ^ Breaking the Food Seduction : The Hidden Reasons Behind Food Cravings and Seven Steps to End Them Naturally by Neal Barnard, M.D., St. Martin 's Press ( June 2003 ) Jump up ^ Laurance, Jeremy ( January 30, 2003 ). `` Fast food is addictive in same way as drugs, say scientists ''. The Independent. London. Archived from the original on May 11, 2010. CS1 maint : Unfit url ( link ) Jump up ^ `` NY Times : Super Size Me ''. The New York Times. Retrieved November 23, 2008. Jump up ^ Slaton, Joyce ( July 23, 2009 ). `` Coming Soon : Super Size Me, the Comic Book ''. Chow.com. Jump up ^ Figure supplied by Mark Fenton, former editor Walking Magazine, in scene from the movie ' Jump up ^ Jamieson, Alex. `` The Great American Detox Diet ''. HowToBeFit.com. Retrieved May 15, 2007. Jump up ^ Spurlock, in audio commentary track Jump up ^ Morgan, Spurlock. Do n't Eat This Book. New York : G.P. Putnam Sons, 2005. 245. Print. Jump up ^ `` Documentary Movies, 1982 -- Present ''. Box Office Mojo. Retrieved May 15, 2007. Jump up ^ Westbrook, Caroline ( September 10, 2004 ). `` Review : Super Size Me ''. BBC News. Retrieved May 20, 2012. Jump up ^ Muller, Bill. `` Super Size Me ''. The Arizona Republic. Retrieved April 30, 2012. Jump up ^ Davis, Robert. `` Super Size Me Directed by Morgan Spurlock ''. Paste Magazine. Retrieved April 30, 2012. Jump up ^ `` McDonald 's UK position on ' Super Size Me ' ''. Archived from the original on October 12, 2007. Retrieved April 22, 2009. CS1 maint : BOT : original - url status unknown ( link ). mcdonalds.co.uk ( August 2004 ) Jump up ^ Hoffman, Ken ( January 14, 2008 ). `` Ordering up some food for thought ''. Houston Chronicle. Jump up ^ Soso, So Good, National Review, June 23, 2005 Jump up ^ Meet the science teacher who lost 60 pounds eating nothing but McDonald 's three meals a day, al.com, August 11, 2015 Jump up ^ Meg Mclagan, p304 Jump up ^ `` Archived copy ''. Archived from the original on February 2, 2007. Retrieved February 2, 2007. CS1 maint : BOT : original - url status unknown ( link ) ^ Jump up to : Public Relations Issues and Crisis Management. Cengage Learning Australia. January 1, 2005. ISBN 0170122700. Jump up ^ Roberts, Rachel ( June 10, 2009 ). `` Interview : Sue Perkins and Giles Coren -- Gluttons for punishment ''. The Scotsman. Jump up ^ `` Toronto Film Review : ' Super Size Me 2 : Holy Chicken ! ' ''. Variety, September 14, 2017. External links Wikiquote has quotations related to : Super Size Me Super Size Me on IMDb Super Size Me at AllMovie Super Size Me at Rotten Tomatoes Super Size Me at Box Office Mojo Food industry criticism Books The Jungle ( 1906 ) Fast Food Nation ( 2001 ) Reefer Madness ( 2003 ) Shopped ( 2004 ) Chew on This ( 2006 ) My Secret Life on the McJob ( 2006 ) The Omnivore 's Dilemma ( 2006 ) Eating Animals ( 2009 ) Wheat Belly ( 2011 ) Farmageddon : The True Cost of Cheap Meat ( 2014 ) Meat Atlas ( annual ) The Meat Racket : The Secret Takeover of America 's Food Business ( 2014 ) Defending Beef : The Case for Sustainable Meat Production ( 2014 ) Righteous Porkchop ( 2009 ) Films The Jungle ( 1914 ) McLibel ( 1997 ) The Corporation ( 2003 ) Super Size Me ( 2004 ) The Future of Food ( 2004 ) We Feed the World ( 2005 ) Wal - Mart : The High Cost of Low Price ( 2005 ) Our Daily Bread ( 2005 ) Earthlings ( 2005 ) Fast Food Nation ( 2006 ) Black Gold ( 2006 ) King Corn ( 2007 ) Food, Inc. ( 2008 ) Million Calorie March : The Movie ( 2008 ) The World According to Monsanto ( 2008 ) Fresh ( 2009 ) Bananas ! * ( 2009 ) Big Boys Gone Bananas ! * ( 2011 ) The Dark Side of Chocolate ( 2010 ) Forks Over Knives ( 2011 ) A Place at the Table ( 2013 ) Fed Up ( 2014 ) Cowspiracy ( 2014 ) Super Size Me 2 : Holy Chicken ! ( 2017 ) Organizations Coca - Cola Cargill Tesco Nestlé boycott McDonald 's Concepts Children in cocoa production Fair trade coffee Fast food criticism Food safety Genetically modified food ( controversies ) By country China Morgan Spurlock Films Super Size Me Where in the World Is Osama bin Laden ? Freakonomics POM Wonderful Presents : The Greatest Movie Ever Sold Comic - Con Episode IV : A Fan 's Hope Mansome One Direction : This Is Us Television I Bet You Will 30 Days The Simpsons 20th Anniversary Special -- In 3 - D ! On Ice ! A Day in the Life Morgan Spurlock 's New Britannia Produced What Would Jesus Buy ? Books Do n't Eat This Book : Fast Food and the Supersizing of America McDonald 's History Advertising ad programs Countries with franchises Legal cases Product list International availability People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Janice L. Fields Den Fujita Don Gorske Jack M. Greenberg Eikō Harada June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. 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Related McDelivery Big Mac Index Bill Elliott McDonald 's Young Entertainers McWords San Ysidro McDonald 's massacre `` Seriously McDonalds '' Sydney River McDonald 's murders Taiwan McDonald 's bombings Urban legends Boom, Like That The Founder ( 2016 film ) VIAF : 316753871 GND : 7703488 - 0 Retrieved from `` https://en.wikipedia.org/w/index.php?title=Super_Size_Me&oldid=809563456 '' Categories : 2004 films English - language films 2000s documentary films 2000s independent films American films American documentary films American independent films Criticism of fast food Directorial debut films Documentary films about business Documentary films about consumerism Documentary films about food and drink Documentary films about McDonald 's Documentary films about obesity Films directed by Morgan Spurlock Films set in the 2000s Films shot in California Films shot in Illinois Films shot in New York City Films shot in Texas Films shot in West Virginia Films shot in Wisconsin Films shot in North Carolina Films shot in Washington, D.C. 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Question: how many days is morgan going to eat a fast food only diet
Answer: a 30-day period