Starburst ( confectionery ) - wikipedia Starburst ( confectionery ) Starburst Owner Mars Produced by The Wrigley Company Introduced 1960 Tagline Unexplainably Juicy Website www.starburst.com Starburst ( originally known as Opal Fruits ) is the brand name of a box - shaped, fruit - flavored soft taffy candy manufactured by The Wrigley Company, a subsidiary of Mars, Incorporated. Starburst has many different varieties such as Tropical, Sour, FaveReds, Very Berry, Superfruit Flavor and Original. The original flavors include : strawberry, lemon, orange, and cherry ( changed from the initial lime ). The tropical flavors include : strawberry banana, pina colada, cherry kiwi, and mango melon. Contents 1 History 2 Marketing 3 Other varieties 4 References 5 External links History The brand was introduced by Mars in the UK in 1960, named Opal Fruits by Peter Phillips ( known as Peter Pfeffer at the time ), the winner of a competition that won him £ 5. The four original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967 as M&M 's Fruit Chewies and later, in the late 1960s, Starburst. Originally, Starburst came in the same flavours as Opal Fruits. Subsequently, its first variant, Sunshine Flavors, was released and was later renamed `` Tropical Opal Fruits ''. In Europe, lemon and lime were combined to become `` Lemon and lime '' to make room for a blackcurrant flavour. The brand name Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalised marketplace. In 2008, the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting 10 May 2008. On 6 October 2008 Mars acquired Wrigley, and it transferred Mars ' non-chocolate candy brands, including Starburst, to the Wrigley subsidiary. The original flavours are now branded `` Original Fruits '', and Starburst now comes in several assortments : Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries & Creme, Very Berry and Fruity Slushies. Among the additional flavors are Strawberry Lemonade Chill, Citrus Slush, Cherry Splash, Blue Raspberry Rush Kiwi, Banana, Plum, Blueberry, Passion Fruit, Blackberry, Raspberry, Strawberry - Banana, Mango, Melon, Tropical Punch, Green Apple, Blue Raspberry, Watermelon, Mixed Berries & Cream, Peaches & Cream, Orange Cream, and Strawberry & Cream. Europe and the United States also has the `` Sour '' assortment, which includes Apple, Cherry, Pineapple and Raspberry, as well as Strawberry Mix. As of early 2010 it was decided that Strawberry was the most popular flavor in the United Kingdom. Lime is also very popular within this demand. Starburst in the UK is vegan, its packaging and website clearly stating `` Suitable for Vegetarians '', and also does not contain any artificial colors or flavors. In the US, Starburst contains non-vegetarian gelatin in its ingredients. The UK ' Opal Fruits ' limited edition branding Lime Starburst made a comeback in 2007 as a limited - edition `` retro '' flavour in packages of the `` Baja '' version, while the range in the UK was further extended with a version named Starburst Choozers. These lozenge shaped chews have a liquid fruit juice centre, and come packaged with the tag line `` The chews that ooze. '' Each packet contains three flavours ; Orange & Mango, Raspberry & Orange, and Pineapple & Orange. As of August 2016, the advertising slogan for Starburst is `` Unexplainably Juicy ''. Marketing In the 1970s Opal Fruits were well known in the UK for their advertising tag line `` Opal Fruits -- made to make your mouth water ! '' ( slogan coined by Murray Walker ). The full advertising jingle was `` Opal Fruits -- made to make your mouth water / Fresh with the tang of citrus / four refreshing fruit flavours / orange, lemon, strawberry, lime / Opal Fruits -- made to make your mouth water ! '' Starburst has been marketed in several ways, including a marketing tie - in for the movie Pirates of the Caribbean : Dead Man 's Chest where they replaced Kiwi Banana and Tropical Punch with Royal Berry Punch. In 2007 a commercial for Starburst 's Berries and Creme flavor went viral. The commercial, referred to as `` Berries and Creme '' or as `` The Little Lad Dance '', stars Jack Ferver as a man dressed in Victorian / Georgian clothing expressing his excitement for the candy 's flavor by performing an impromptu song and dance routine. The commercial received praise for its style from Advertising Age. In an interview with Adweek Ferver commented that the commercial took over twelve hours to film and that he had to wear the full costume in 80 degree weather. Other varieties Starburst also exists in the form of jellybeans, lollipops, gummies, hard candy, candy canes, candy corn, popsicles, gum, and lip gloss ( the latter in a partnership with Lip Smackers ). References Jump up ^ `` Starburst : Original ''. Jump up ^ `` Starburst : Facts and History ''. ^ Jump up to : `` Starburst ''. Wrigley.com. Retrieved August 19, 2016. Jump up ^ `` Global branding chews up Opal Fruits ''. BBC News. 27 April 1998. Retrieved 9 January 2015. Jump up ^ Mercer, Charles ( 2008 - 05 - 01 ). `` Opal Fruits return to British playgrounds ''. The Daily Telegraph. Retrieved 2008 - 05 - 02. Jump up ^ `` Wrigley Completes Merger with Mars ''. Wrigley.com ( Press release ). Chicago. PRNewswire - FirstCall. October 6, 2008. Retrieved August 19, 2016. Jump up ^ `` Mars - Wrigley merger creates world 's larges confectionery player ''. Confectionary News. April 29, 2008. Retrieved August 19, 2016. Jump up ^ `` Wrigley UK 's Starburst Profile ''. Wrigley.com. Retrieved January 3, 2013. Jump up ^ Owen, Oliver ( 1 July 2007 ). `` Mint condition ''. The Guardian. Jump up ^ `` Updated : The Best Ad Jingles Ever ''. IGN. Retrieved 10 January 2014. Jump up ^ `` Watch some of the worst commercials on - air ''. MSNBC. Retrieved 10 January 2014. Jump up ^ `` We Are All Little Lads ''. AdAge.com. Advertising Age. April 27, 2007. Retrieved August 19, 2016. Jump up ^ `` Little Lad Produces Big Laughs in Genius Masterfoods Spot ''. AdAge.com. Advertising Age. Retrieved 10 January 2014. Jump up ^ `` Brief interviews with commercial actors : Jack Ferver on being Starburst 's Little Lad ''. Adweek. Retrieved 10 January 2014. External links Official website Starburst UK Site at Wrigley Starburst Australia Timeline of Candy Mars, Incorporated Mars family Franklin Clarence Mars Ethel V. Mars Forrest Mars Sr. Forrest Mars Jr. John Franklyn Mars Jacqueline Mars Victoria B. Mars Brands Chocolate 3 Musketeers A. Korkunov Balisto Bounty Celebrations Dove Ethel M Fling Flyte Kudos M - Azing M&M 's Maltesers Mars Milky Way Revels Snickers Topic Tracker Treets Twix Galaxy Galaxy Milk Chocolate Galaxy Caramel Galaxy Counters Galaxy Crispy Galaxy Hazelnut Galaxy Fruit & Nut Galaxy Minstrels Galaxy Ripple Galaxy Senzi Galaxy Amicelli Galaxy Bubbles Galaxy Jewels Galaxy Promises Galaxy Honeycomb Crisp Galaxy Cookie Crumble Galaxy Orange & Shortcake Other foods Combos Dolmio Masterfoods Munch Promite Seeds of Change Uncle Ben 's Drink CocoaVia FLAVIA Klix Wrigley gum and confections Chewing gum With sugar Alert Big Red Doublemint Juicy Fruit Wrigley 's Spearmint Winterfresh Sugarfree 5 Airwaves Eclipse Ice Excel Extra Freedent Orbit Surpass Bubblegum With sugar Alpine Big League Chew Bubble Tape Hubba Bubba Sugarfree Ouch ! Mint and candy Altoids Eclipse Life Savers Lockets Skittles Starburst Tunes Pet care Products ADVANCE Aquarium Pharmaceuticals Buckeye Nutrition Cesar Chappie Eukanuba Exelpet Greenies Iams James Wellbeloved Medi - Cal My Dog Natura Nutro Pedigree Pill Pockets Royal Canin Schmackos Seramis Sheba Spillers Teasers Techni - Cal Whiskas Winergy Wisdom Panel MX Mixed Breed DNA Test Services Banfield Pet Hospital VCA Animal Hospitals ( pending ) Retrieved from `` https://en.wikipedia.org/w/index.php?title=Starburst_(confectionery)&oldid=853638345 '' Categories : Products introduced in 1960 Brand name confectionery Mars confectionery brands Wrigley Company brands Hidden categories : All articles with dead external links Articles with dead external links from May 2016 Talk Contents About Wikipedia Español Français Scots Edit links This page was last edited on 6 August 2018, at 02 : 40 ( UTC ). 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Question: who wrote opal fruits made to make your mouth water
Answer: Murray Walker