Team GB - wikipedia Team GB For the team that uses the brand, see Great Britain at the Olympics. Team GB Team GB branding from 2012 Product type National sporting branding, associated merchandising Owner British Olympic Association Country United Kingdom Introduced September 1999 Registered as a trademark in United Kingdom Website https://www.TeamGB.com Team GB is the brand name used since 1999 by the British Olympic Association ( BOA ) for their Great Britain and Northern Ireland Olympic team. The brand was developed after the 1996 Summer Olympics, and is now a trademark of the BOA. It is meant to unify the team as one body, irrespective of each member athlete 's particular sport. It forms part of a marketing strategy, where its brevity is seen as beneficial. The brand is seen as controversial by some, for focusing on Great Britain, at the expense of Northern Ireland, with critics suggesting it be changed to Team UK, something the BOA has so far rejected. Contents 1 History 2 Branding strategy 3 Calls for renaming 4 Reception 5 Victory parade 6 See also 7 References 8 External links History The British Olympic Association 's director of marketing, Marzena Bogdanowicz, felt that the official and abbreviated names of the Great Britain Olympic team were a mouthful. She first thought of the ' Team GB ' concept in 1996 or 1997, and said : `` I went to the games in 1996 and the logo at the time was just the lion and the rings, but we were n't strong enough as a brand to just be a lion and the rings. So coming back I wanted to find something that was less of a mouthful, and also had that team feel. We looked at the options and came up with Team GB ''. The name was trademarked in September 1999 at the United Kingdom Intellectual Property Office ( UK IPO ). Branding strategy The British Olympic Association state that there `` is only one Olympic team from Great Britain and Northern Ireland : Team GB. There is not an Olympic swimming team or Olympic rowing team. The individual sports join to become Team GB, the Great Britain and Northern Ireland Olympic Team. '' The Team GB brand was used as part of a licensing and merchandising strategy following the British Olympic Association 's athletes success at the 2000 Summer Olympics in Sydney, Australia. Bogdanowicz stated that the British Olympic Association wanted to `` cement the Team GB brand in the minds of the British public ''. Calls for renaming The team is officially known as the Great Britain and Northern Ireland Olympic Team, and the use of Team GB as the BOA 's branding is seen as inadequate by some, as it suggests the team is drawn from Great Britain alone, which only consists of England, Scotland and Wales, while omitting the rest of the territories where BOA athletes are eligible for selection, most notably Northern Ireland, as well as the Crown dependencies ( Isle of Man, Jersey and Guernsey ), and those British Overseas Territories ( BOT ) that are not represented by their own National Olympic Committee. In June 2009, Northern Ireland 's Democratic Unionist Sports Minister Gregory Campbell suggested that the name should be changed as the abbreviated form was not inclusive enough as it `` excludes, and indeed alienates, the people of Northern Ireland ''. Campbell 's successor, Nelson McCausland, also suggested that an alternative name be found. Thirteen of twenty Northern Ireland athletes at the 2012 Olympic Games represented the Olympic Council of Ireland. The British Olympic Committee has rejected calls for the name to be changed to Team UK, arguing that neither Team GB nor Team UK are entirely accurate, given that neither term covers all the members of its association, and that Team GB is an `` effective trading name that fitted best with the Olympic identification of GBR ''. Reception The ' Team GB ' branding has been credited with creating a ' team feel ', and direct comparisons were made of the performance at the 1996 Olympic Games in which the British Olympic Association 's representatives won one gold medal, and the 2000 games where Great Britain and Northern Ireland performed under the ' Team GB ' name and returned with eleven gold medals. Comedian and columnist David Mitchell described the British Olympic Association 's decision to create a nickname and rebrand their representative team as `` capitalism 's final victory '' and `` pathetic '', going on to say that anyone who thought rebranding the Olympic squad has helped win more medals `` are either morons or they think our athletes are ''. Scottish columnist Gerry Hassan commented that `` Team GB represents something which is a fiction and an illusion which does n't correspond with any political form ''. Victory parade Main article : Our Greatest Team Parade A celebratory parade took place on 10 September 2012, commemorating the Olympic and Paralympic Games. ' Our Greatest Team ' was the slogan used by the BOA for the London 2012 Summer Olympics. See also Team Korea References United Kingdom portal Olympics portal Sport portal ^ Jump up to : Burton, Simon ( 19 August 2008 ). `` Baffled by Beijing ''. London : The Guardian. Retrieved 3 September 2012. Jump up ^ `` team GB trademark details ''. Intellectual Property Office. Retrieved 20 April 2012. ^ Jump up to : `` FAQ - What is Team GB ? ''. www.TeamGB.com. British Olympic Association. Retrieved 10 August 2012. Jump up ^ Kleinman, Mark ( 19 October 2000 ). `` BOA to launch Team GB in high street ''. PR Week. Retrieved 21 April 2012. Jump up ^ `` Do n't call it Team GB, says Gregory Campbell ''. Belfast Telegraph. 19 June 2009. Retrieved 20 April 2012. Jump up ^ McGarrigle, Heather ( 10 March 2011 ). `` No place for ' NI ', says Olympic Team GB ''. Belfast Telegraph. Retrieved 20 April 2012. Jump up ^ `` Who 's who ? Meet Northern Ireland 's Olympic hopefuls in Team GB and Team IRE ''. www.BBC.co.uk. BBC News. 28 July 2012. Jump up ^ `` Minister urges BOA to change ' erroneous Team GB name ' ''. www.BBC.co.uk. BBC News. 10 March 2011. Retrieved 20 April 2012. Jump up ^ Mitchell, David ( 23 August 2008 ). `` Olympics : Why ' Team GB ' is capitalism 's final victory ''. London : The Guardian. Jump up ^ `` Gerry Hassan : Olympics to kick off with national confusion ''. The Scotsman. 21 April 2012. Retrieved 21 April 2012. Jump up ^ Gibson, Owen ( 28 August 2012 ). `` Our Greatest Team : Olympians and Paralympians to parade in London ''. The Guardian. Retrieved 30 August 2012. Jump up ^ `` Our Greatest Team -- athletes parade route details confirmed ''. Greater London Authority. 27 August 2012. Archived from the original on 30 August 2012. Retrieved 30 August 2012. External links Team GB homepage National sports teams of the United Kingdom A1GP American football Australian football Baseball Basketball men women Football men women Olympic men women Paralympic cerebral palsy Field hockey men women Gymnastics Handball men women Ice hockey men women Korfball Muggle Quidditch Pitch and Putt Rugby League men women Rugby Sevens men women Rugby Union men women Squash men women Tennis men women Track racing Long track Speedway Volleyball men women Water polo men women Wheelchair rugby Wheelchair basketball men women The Olympics The Paralympics European Games Team GB British Olympic Association British Paralympic Association Sports governing bodies of the United Kingdom ( GBR ) Summer Olympic sports Aquatics Diving Swimming Synchronized swimming Water polo Archery Athletics Badminton ENG WAL SCO Basketball GBR ENG SCO WAL Boxing Professional Amateur GBR ENG SCO WAL Canoeing Cycling Equestrian Fencing Football ENG NI SCO WAL Golf GBR ENG WAL SCO Gymnastics Handball GBR ENG SCO WAL NI Hockey GBR ENG SCO WAL Judo Modern Pentathlon Rugby 7 's ENG NI SCO WAL Rowing Sailing Shooting Table Tennis ENG SCO WAL Taekwondo Tennis Triathlon Volleyball GBR ENG SCO WAL NI Beach Volleyball Weightlifting Wrestling Winter Olympic sports Biathlon Bobsleigh Curling ENG SCO WAL Ice skating Ice Hockey Luge Skeleton Skiing Snowboarding Other IOC recognised sports Air sports Bandy Baseball Billiard sports ENG NI SCO WAL Boules Bowling Bridge Chess ENG SCO WAL Cricket ENG & WAL SCO Dance sport Floorball Karate Korfball ENG SCO WAL Lacrosse ENG SCO WAL Lifesaving Motorcycle racing Motorsport Mountaineering and climbing Netball GBR ENG SCO WAL NI Orienteering Pelota vasca Polo Powerboating Racquetball Roller Sports Rugby Union ENG WAL SCO Softball Squash ENG SCO WAL Sumo Surfing Tug - of - war Underwater sports Water ski Wushu Disability and Paralympic sports Wheelchair rugby Wheelchair basketball Other sports American football Australian rules football Bog snorkelling Caving Croquet Darts Kiteboarding Quidditch Radio - controlled racing Real Tennis Rugby league Sub Aqua ENG NI SCO WAL British Olympic Association British Paralympic Association Team GB Department for Culture, Media and Sport UK Sport Sport England Sport Northern Ireland Sportscotland Sport Wales Commonwealth Games England Northern Ireland Commonwealth Games Council Commonwealth Games Scotland Commonwealth Games Wales For some sports, Northern Ireland belongs to all - Irish government bodies ; for these, see Category : All - island sports governing bodies in Ireland. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Team_GB&oldid=827810069 '' Categories : Great Britain at the Olympics British brands 1999 introductions Hidden categories : Use dmy dates from March 2013 Use British English from September 2016 Pages using deprecated image syntax Talk Contents About Wikipedia 日本 語 Edit links This page was last edited on 26 February 2018, at 21 : 34. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: who do northern ireland represent in the olympics
Answer: Team GB