Baskin - Robbins - wikipedia Baskin - Robbins Baskin - Robbins A Baskin - Robbins restaurant on Melrose Avenue in Los Angeles, California Type Wholly owned subsidiary Industry Food and Beverage Founded 1945 ; 73 years ago ( 1945 ) Glendale, California, U.S. Founder Burt Baskin Irv Robbins Headquarters 130 Royall Street Canton, Massachusetts, U.S. Area served Worldwide Key people Nigel Travis ( Chairman and CEO, Dunkin ' Brands ) Products Ice cream Frozen Beverages Ice Cream Cakes Frozen Treats Parent Dunkin ' Brands Website baskinrobbins.com Baskin - Robbins is the world 's largest chain of ice cream specialty shop restaurants. Based in Canton, Massachusetts, it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. The company is known for its `` 31 flavors '' slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson - Roberts advertising agency ( which later merged into Ogilvy & Mather ) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy. The company has introduced more than 1,000 flavors since 1945. Contents 1 History 2 International 3 See also 4 References 5 External links History Baskin - Robbins was founded in 1945 by brothers - in - law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world 's largest chain of ice cream specialty stores, with 7,500 locations, including nearly 2,500 shops in the United States and over 5,000 located internationally as of December 28, 2013. Baskin - Robbins sells ice cream in nearly 50 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts. The Baskin - Robbins ice cream parlors started as separate ventures of Burt Baskin and Irv Robbins, who owned Burton 's Ice Cream Shop ( opened in 1945 ) and Snowbird Ice Cream ( opened in 1946 ), respectively. Snowbird Ice Cream offered 21 flavors, a novel concept at that time. When the separate companies merged in 1953, the number of flavors was expanded to 31 flavors. By 1948, Burt and Irv had opened six stores. The first franchise covering the sale of ice cream was executed May 20, 1948 for the store at 1130 South Adams in Glendale ( Store # 1 ). In 1949, the company 's production facility opened in Burbank. Burt and Irv made the decision to sell the stores to the managers. In 1953, Baskin - Robbins hired Carson - Roberts Advertising who recommended adoption of the number 31 as well as the pink ( cherry ) and brown ( chocolate ) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 look was 804 North Glendale Ave. in Glendale, California in March 1953. Between 1949 and 1962, the corporate firm was Huntington Ice Cream Company. The name succeeded The Baskin - Robbins Partnership and was eventually changed back to Baskin - Robbins, Inc. on November 26, 1962. In the 1970s, the chain went international, opening stores in Japan, Saudi Arabia, South Korea, and Australia. Baskin - Robbins also was the first to introduce ice cream cakes to the public. Baskin - Robbins often still incorporates 31 in its promotions despite offering more flavors. For example, in Malaysia this includes giving 31 % off their hand - packed ice cream on the 31st of a month, which invariably causes queues at their outlets. A 1967 Baskin - Robbins store in Portland, Oregon, that retains its original look, a design typical of the chain 's outlets in the 1960s Baskin - Robbins was owned by its founders until it was acquired in 1967 ( just prior to Burt Baskin 's death ) by the United Brands Company ( United Fruit ). In 1972, the company went public for the first time in its history when United Brands sold 17 % in an IPO. A year later, British food company J. Lyons and Co. purchased Baskin - Robbins from United Brands and all public stock. J. Lyons then merged with Allied Breweries, becoming Allied - Lyons in 1978. Allied - Lyons then merged with Pedro Domecq S.A. in 1994, becoming Allied Domecq. Baskin - Robbins and Dunkin ' Donuts comprise Dunkin ' Brands, Inc. Dunkin ' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms - Bain Capital, Thomas Lee, and The Carlyle Group. In August 2012, Dunkin ' Brands became completely independent of the private equity firms. In 2008, Baskin - Robbins launched its first full menu of better - for - you frozen treats called `` BRight Choices '' and removed all artificial trans fats from its ice cream. BRight Choices provides a variety of options for guests looking for a lighter treat. Irv Robbins died at Eisenhower Medical Center in Rancho Mirage, California on May 5, 2008, at age 90. The franchise model created by Burt and Irv decades ago is still used by Baskin - Robbins today. Baskin - Robbins is nearly 100 % franchised, with each owner holding a stake in the business ' success, while product development and merchandising are handled at Dunkin ' Brands ' headquarters in Canton, Massachusetts. Co-Branded Dunkin ' Donuts and Baskin - Robbins, Thomasville, Georgia While Baskin - Robbins struggled in the early years of the 2000s to retain business with competitors such as frozen yogurt shops, 2013 saw a turnaround in the company 's fortunes, with four new U.S. stores opened. An additional five to ten shops were planned to open in 2014, however, Baskin Robbins ultimately surpassed that goal with a grand total of 17 net new openings throughout 2014, and continued growth of the brand with 15 new stores opened in 2015. Many new Baskin - Robbins shops are co-branded with Dunkin ' Donuts, including California 's first co-branded location of the two in San Diego, which opened in March 2014. In 2014, Baskin - Robbins also began selling its ice cream for the first time in supermarkets nationwide. International Map of countries with Baskin - Robbins outlets Baskin - Robbins has more than 7,500 shop locations in nearly 50 countries outside the U.S., including locations in : Armenia, Aruba, Australia, Azerbaijan, Bahrain, Bangladesh, Belarus, Canada, China, Colombia, Curaçao, Denmark, Dominican Republic, Ecuador, Egypt, Honduras, India, Indonesia, Ireland, Japan, Kazakhstan, Kuwait, Latvia, Malaysia, Maldives, Mauritius, Mexico, Nepal, Oman, Pakistan, Panama, the Philippines, Netherlands, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sri Lanka, St. Maarten, Taiwan, Thailand, Ukraine, United Arab Emirates, the United Kingdom, Vietnam and Yemen. International locations feature flavors of ice cream popular to the tastes of each country, such as Red Bean, Green Tea, Litchi Gold, Black Currant, Cantaloupe, and Coconut Grove. See also Dunkin ' Brands References Jump up ^ `` Dunkin ' Brands - People ''. Dunkin ' Brands. Archived from the original on January 19, 2013. Retrieved January 27, 2013. ^ Jump up to : `` Our History. '' Baskin - Robbins ' web site. Accessed 25 Feb. 2013. ^ Jump up to : `` About Baskin - Robbins ''. Jump up ^ `` DNKN - 2013.12. 28 - 10K ''. Jump up ^ Staff ( 2013 ). `` History : Dunkin ' Brands ''. Dunkin ' Brands. Archived from the original on 23 April 2013. Retrieved 20 March 2013. ^ Jump up to : `` Baskin - Robbins ' 31 original flavors. '' LA Times. 2013. Accessed 25 Feb. 2013. Jump up ^ `` Baskin - Robbins Japan Celebrates the Opening of Its 1,000 th Store ''. Jump up ^ This page, `` Archived copy ''. Archived from the original on 2013 - 04 - 23. Retrieved 2013 - 03 - 20., at the Dunkin ' Brands site, confirms the Baskin - Robbins founding date, the J. Lyons purchase ( and date ), the Allied Breweries merger ( and date ), and the Pedro Domecq merger ( and date ). Quotes : `` 1946 : Baskin - Robbins is founded by Burt Baskins and Irv Robbins. '' ; `` 1973 : London - based J. Lyons & Co., Ltd., purchased Baskin - Robbins. '' ; `` 1978 : J. Lyons is purchased by Allied Breweries, creating Allied Lyons. '' ; `` 1994 : Allied Lyons partners with Pedro Domecq, the leading spirits marketer in Spain and Mexico, to form Allied Domecq. '' Jump up ^ `` Dunkin ' Brands ''. Retrieved March 20, 2017. Jump up ^ `` Baskin - Robbins intros BRight Choices treats ''. Archived from the original on 2014 - 02 - 18. Jump up ^ `` Co-founder of Baskin - Robbins ice cream stores dies at 90 ''. USA Today. AP. May 6, 2008. Archived from the original on September 4, 2012. Retrieved September 4, 2012. Jump up ^ Kate Taylor ( 24 February 2014 ). `` How Baskin - Robbins Is Trying Not to Disappear ''. Entrepreneur. Jump up ^ Dunkin ' Brands Group, Inc. ( 12 January 2015 ). `` Dunkin ' Brands Announces 2014 Domestic Restaurant Growth ''. Jump up ^ `` BASKIN - ROBBINS PACKAGED ICE CREAM AND ICE CREAM BARS NOW AVAILABLE IN GROCERS ' FREEZERS ACROSS THE COUNTRY '' ( Press release ). May 20, 2014. Jump up ^ `` Baskin Robbins International ''. Archived from the original on 2017 - 01 - 29. External links Wikimedia Commons has media related to Baskin - Robbins. Official website Which ice - cream shop is known for its `` 31 flavors '' slogan ? Food chains in Australia Casual dining Burrito Bar Hog 's Breath Café La Porchetta Nando 's Sizzler Fast food Ali Baba Bing Boy Boost Juice Bucking Bull Burger Urge Chicken Treat Chooks Fresh & Tasty Domino 's Pizza Eagle Boys Fast Eddys Grill 'd Guzman y Gomez Hungry Jack 's ( Burger King ) KFC Mad Mex Fresh Mexican Grill McDonald 's Noodle Box Oporto Pancake Parlour Pizza Capers Pizza Haven Pizza Showtime Red Rooster Salsa 's Fresh Mex Grill Spudbar Sumo Salad Schnitz Uncle Tony 's Kebabs Zambrero Baked goods Donut King Bakers Delight Breadtop Brumby 's Bakeries Krispy Kreme Pie Face Subway Coffeehouses and tea rooms The Coffee Club Dôme Gloria Jean 's Coffees Hudsons Coffee Jamaica Blue McDonald 's McCafé Michel 's Patisserie Muffin Break Muzz Buzz Shingle Inn Starbucks Coffee Vittoria Coffee Zarraffas Coffee Dairy Baskin - Robbins Ben & Jerry 's Cold Rock Ice Creamery Mr Whippy Wendy 's Supa Sundaes List of restaurant chains in Australia Food chains in the United Kingdom Casual dining Angus Steakhouse Ask Beefeater Grill Belgo Bella Italia Bill 's Brewers Fayre Byron Hamburgers Café Rouge Carluccio 's Chiquito Damon 's Ed 's Easy Diner Frankie & Benny 's Giraffe Gourmet Burger Kitchen Harry Ramsden 's Harvester Hungry Horse La Tasca Little Chef Loch Fyne Restaurants Nando 's OK Diner Pizza Hut PizzaExpress Prezzo Sticks'n'Sushi Strada Table Table T.G.I. Friday 's Toby Carvery Tony Roma 's Wagamama Wahaca Wildwood Kitchen Zizzi Fast food Barburrito Burger King Chicken Cottage Chipotle Mexican Grill Dixy Chicken Domino 's Pizza Five Guys KFC Leon McDonald 's Morley 's Papa John 's Pizza Sam 's Chicken Southern Fried Chicken Square Pie Subway Taco Bell Tops Pizza Tortilla Wasabi Wimpy YO ! Sushi Baked goods Auntie Anne 's Cinnabon Cooplands Dunkin ' Donuts Eat Greggs Krispy Kreme Millie 's Cookies Patisserie Valerie Poundbakery Pret a Manger Sayers Spudulike Upper Crust The West Cornwall Pasty Company Coffee shops and tea rooms AMT Coffee Betty 's Caffè Nero Caffè Ritazza Coffee # 1 Coffee Republic Costa Coffee Harris + Hoole Starbucks Dairy Baskin - Robbins Ben & Jerry 's Kaspa 's Pub chains All Bar One Chef & Brewer O'Neill's Slug and Lettuce Walkabout Wetherspoons Yates 's Fast food and fast casual restaurant chains in the United States Chicken chains Coffeehouse chains Pizza chains Hamburgers A&W Arctic Circle Back Yard Big Boy BurgerFi Burger King Carl 's Jr. Checkers / Rally 's Cook Out Cheeburger Cheeburger Dairy Queen Fatburger Five Guys Freddy 's Fuddruckers The Habit Hardee 's Hwy 55 In - N - Out Jack in the Box Johnny Rockets Krystal McDonald 's Red Robin Roy Rogers Shake Shack Smashburger Sonic Steak ' n Shake Wayback Wendy 's Whataburger White Castle Asian L&L Hawaiian Barbecue Manchu Wok Panda Express Pei Wei Asian Diner P.F. Chang 's China Bistro Pick Up Stix Baked goods Au Bon Pain Auntie Anne 's Bruegger 's Cheesecake Factory Cinnabon Corner Bakery Cafe Dunkin ' Donuts Einstein Bros. Great American Cookies Honey Dew Donuts Krispy Kreme Mrs. Fields Nestlé Toll House Panera Bread Pretzelmaker / Pretzel Time Shipley Do - Nuts Tim Hortons T.J. Cinnamons Wetzel 's Winchell 's Beverages Argo Tea Biggby Coffee Caribou Coffee Bean & Tea Leaf Coffee Beanery Dunn Bros Gloria Jean 's Jamba Juice Juice It Up ! Orange Julius Peet 's Planet Smoothie Robeks Seattle 's Best Coffee Smoothie King Starbucks Teavana Tropical Smoothie Cafe Tully 's Frozen desserts Baskin - Robbins Ben & Jerry 's Braum 's Bruster 's Carvel Cold Stone Culver 's Dairy Queen Dippin ' Dots Fosters Freeze Friendly 's Golden Spoon Graeter 's Häagen - Dazs Handel 's Kiwi Yogurt MaggieMoo 's Marble Slab Menchie 's Pinkberry Red Mango Rita 's Sweet Frog Tastee - Freez TCBY Tropical Sno Tutti Frutti Yogen Früz Yogurtland Hot dogs Hot Dog on a Stick Nathan 's Famous Portillo 's Wienerschnitzel Mexican - style / Tex - Mex Baja Fresh Cafe Rio Chipotle Del Taco El Pollo Loco Freebirds Green / Red Burrito La Salsa Moe 's Pancheros Qdoba Rubio 's Taco Bell Taco Bueno Taco Cabana Taco del Mar Taco John 's Taco Mayo Taco Time Tijuana Flats Wahoo 's Fish Taco Noodles Fazoli 's Noodles & Company Skyline Chili Sandwiches Arby 's Atlanta Bread Blimpie Capriotti 's Charley 's Così Cousins D'Angelo Daphne 's Erbert & Gerbert 's Firehouse Subs Great Wraps Jason 's Jerry 's Subs Jersey Mike 's Jimmy John 's Lee 's Sandwiches Lenny 's Sub McAlister 's Deli Miami Subs Newk 's Eatery Penn Station Port of Subs Potbelly Quiznos Rax Sandella 's Schlotzsky 's Steak Escape Subway Togo 's Tubby 's Tudor 's Biscuit World Which Wich ? Seafood Arthur Treacher 's Captain D 's H. Salt Esquire Ivar 's Long John Silver 's Skippers Seafood & Chowder House Defunct Bresler 's Brigham 's Burger Chef Carrols D'Lites Druther 's Henry 's Hamburgers Hot ' n Now Hot Sam Pretzels Naugles Red Barn Sandy 's White Tower Zantigo Retrieved from `` https://en.wikipedia.org/w/index.php?title=Baskin-Robbins&oldid=815975908 '' Categories : Dunkin ' Brands Ice cream brands Ice cream parlors Fast - food franchises Fast - food chains of Singapore Fast - food chains of the United States Restaurants established in 1945 1945 establishments in California Companies based in Glendale, California Restaurant chains in the United States Restaurant chains in Singapore Specialty food shops in Singapore Companies based in Norfolk County, Massachusetts Talk Contents About Wikipedia Afrikaans Azərbaycanca تۆرکجه Беларуская ( тарашкевіца ) ‎ Català Cebuano Chi - Chewa ChiShona Cymraeg Deutsch Esperanto فارسی Français Gaeilge گیلکی ગુજરાતી 한국어 Hausa Հայերեն हिन्दी Igbo বিষ্ণুপ্রিয়া মণিপুরী Bahasa Indonesia IsiXhosa Íslenska Italiano עברית Basa Jawa ಕನ್ನಡ कॉशुर / کٲشُر Kiswahili Kreyòl ayisyen ລາວ لۊری شومالی Latina Latviešu Malagasy മലയാളം Māori मराठी مصرى Bahasa Melayu မြန်မာဘာသာ Nederlands नेपाली नेपाल भाषा 日本 語 Norsk पालि پنجابی ភាសា ខ្មែរ Română Русский संस्कृतम् Scots Sesotho Shqip සිංහල Simple English سنڌي Soomaaliga Srpskohrvatski / српскохрватски Basa Sunda Suomi Tagalog తెలుగు Тоҷикӣ Türkçe Українська اردو ئۇيغۇرچە / Uyghurche Tiếng Việt ייִדיש Yorùbá 粵語 中文 Edit links This page was last edited on 18 December 2017, at 12 : 32. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: where did the name baskin robbins come from
Answer: founded in 1945 by Burt Baskin and Irv Robbins