Middle of a Memory - Wikipedia Middle of a Memory `` Middle of a Memory '' Single by Cole Swindell from the album You Should Be Here Released May 2, 2016 ( 2016 - 05 - 02 ) Format Digital download Recorded 2015 -- 16 Genre Country Length 3 : 47 Label Warner Bros. Nashville Songwriter ( s ) Cole Swindell Zach Crowell Ashley Gorley Producer ( s ) Michael Carter Cole Swindell singles chronology `` You Should Be Here '' ( 2015 ) `` Middle of a Memory '' ( 2016 ) `` Flatliner '' ( 2017 ) `` You Should Be Here '' ( 2015 ) `` Middle of a Memory '' ( 2016 ) `` Flatliner '' ( 2017 ) `` Middle of a Memory '' is a song co-written and recorded by American country music artist Cole Swindell. The song was released to radio on May 2, 2016 as the second single to his second studio album You Should Be Here. The song was written by Swindell, Zach Crowell and Ashley Gorley. It received positive reviews from critics praising Swindell 's improvements as a storyteller. `` Middle of a Memory '' peaked at number one on the Billboard Country Airplay chart, giving Swindell his fifth number - one country hit overall. It also reached numbers 3 and 46 on both the Hot Country Songs and Hot 100 charts respectively. It has sold 365,000 copies in the United States as of January 2017. The song also charted in Canada, reaching number 33 on the Canada Country chart and number 98 on the Canadian Hot 100 chart. The accompanying music video for the song was directed by Michael Monaco. Contents 1 Critical reception 2 Commercial performance 3 Music video 4 Personnel 5 Charts and certifications 5.1 Weekly charts 5.2 Year end charts 5.3 Certifications 6 See also 7 References Critical reception Taste of Country thought that the song showed Swindell 's improved storytelling, and that he chose songs that represent the album as a whole. Similarly Annie Reuter of Sounds Like Nashville also found that the song has a `` vivid storyline '' where the maturity of Swindell 's songwriting `` shines through. '' Matt Bjorke of Roughstock thought the song fit Swindell as a vocalist, and that its story of a girl who left before a man could express an interest in her is `` a song most people have lived '' and therefore would like to keep hearing on the radio. Commercial performance The song debuted at No. 34 on Country Airplay for chart dated May 21, 2016, It enter at No. 31 on the Hot Country Songs chart a week later on the release of the album, You Should Be Here, selling 12,000 copies in for the week. It also debuted at number 99 on the U.S. Billboard Hot 100 chart for the week of August 13, 2016. The song has sold 365,000 copies in the US as of January 2017. The song debuted at number 33 on Canada Country chart and at number 98 on the Canadian Hot 100 chart for the week of November 9, 2016. Music video The music video was directed by Michael Monaco and premiered in August 2016. Danielle Maltby, a contestant from season 21 of The Bachelor and season 4 of Bachelor in Paradise appears in the video. Personnel Michael Carter -- electric guitar, programming Dave Cohen -- piano, synthesizer James Mitchell -- electric guitar Greg Morrow -- drums, percussion Billy Panda -- acoustic guitar Cole Swindell -- lead vocals Russell Terrell -- background vocals Mike Wolofsky -- bass guitar Charts and certifications Weekly charts Chart ( 2016 ) Peak position Canada ( Canadian Hot 100 ) 81 Canada Country ( Billboard ) US Billboard Hot 100 46 US Country Airplay ( Billboard ) US Hot Country Songs ( Billboard ) Year end charts Chart ( 2016 ) Position US Country Airplay ( Billboard ) 11 US Hot Country Songs ( Billboard ) 23 Certifications Region Certification Certified units / Sales United States ( RIAA ) Platinum 1,000,000 sales figures based on certification alone shipments figures based on certification alone sales + streaming figures based on certification alone See also List of number - one country singles of 2016 ( U.S. ) References Jump up ^ Vinson, Christina ( May 6, 2016 ). `` Cole Swindell Selects ' Middle of a Memory ' as His Next Single ( LISTEN ) ''. The Boot. Jump up ^ `` Cole Swindell, ' Middle of a Memory ' ( Listen ) ''. Taste of Country. May 9, 2016. Retrieved May 16, 2016. Jump up ^ Reuter, Annie ( May 2, 2016 ). `` Album Review : Cole Swindell 's ' You Should Be Here ' ''. Sounds Like Nashville. Jump up ^ Bjorke, Matt ( May 8, 2016 ). `` Album Review : Cole Swindell - `` You Should Be Here '' ``. Roughstock. Jump up ^ `` Country Airplay ''. Billboard. May 21, 2016. ( Subscription required ( help ) ). Jump up ^ `` Hot Country Songs ''. Billboard. May 28, 2016. ( Subscription required ( help ) ). Jump up ^ Bjorke, Matt ( May 16, 2016 ). `` Top 30 Digital Country Singles Chart : May 16, 2016 ''. Roughstock. Jump up ^ Bjorke, Matt ( January 24, 2017 ). `` Top 30 Digital Singles Sales Report : January 24, 2017 ''. Roughstock. Jump up ^ `` CMT : Videos : Cole Swindell : Middle of a Memory ''. Country Music Television. Retrieved August 21, 2016. Jump up ^ `` Bachelor in Paradise Season 4 Casting Guide : Who 's Heading to Mexico ? ''. E ! News. Retrieved 2017 - 05 - 10. Jump up ^ `` Cole Swindell -- Chart history '' Canadian Hot 100 for Cole Swindell. Retrieved January 6, 2017. Jump up ^ `` Cole Swindell -- Chart history '' Billboard Canada Country for Cole Swindell. Retrieved January 6, 2017. Jump up ^ `` Cole Swindell -- Chart history '' Billboard Hot 100 for Cole Swindell. Retrieved October 25, 2016. Jump up ^ `` Cole Swindell -- Chart history '' Billboard Country Airplay for Cole Swindell. Retrieved November 14, 2016. Jump up ^ `` Cole Swindell -- Chart history '' Billboard Hot Country Songs for Cole Swindell. Retrieved October 18, 2016. Jump up ^ `` Country Airplay : Year End 2016 ''. Billboard. Prometheus Global Media. Retrieved January 5, 2017. Jump up ^ `` Hot Country Songs : Year End 2016 ''. Billboard. Prometheus Global Media. Retrieved January 5, 2017. Jump up ^ `` American single certifications -- Cole Swindell ''. Recording Industry Association of America. Retrieved October 1, 2017. If necessary, click Advanced, then click Format, then select Single, then click SEARCH Preceded by `` Move '' by Luke Bryan Billboard Country Airplay number - one single November 26, 2016 Succeeded by `` A Little More Summertime '' by Jason Aldean Cole Swindell Studio albums Cole Swindell ( 2014 ) You Should Be Here ( 2016 ) EPs Down Home Sessions ( 2014 ) Down Home Sessions II ( 2015 ) Down Home Sessions III ( 2016 ) Notable singles `` Chillin ' It '' `` Hope You Get Lonely Tonight '' `` Ai n't Worth the Whiskey '' `` Let Me See Ya Girl '' `` You Should Be Here '' `` Middle of a Memory '' `` Flatliner '' ( with Dierks Bentley ) Promotional singles `` Should 've Ran After You '' This 2010s country song - related article is a stub. You can help Wikipedia by expanding it. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Middle_of_a_Memory&oldid=803226465 '' Categories : 2016 songs 2016 singles Cole Swindell songs Warner Bros. Nashville singles Warner Bros. Records singles Billboard Country Airplay number - one singles Songs written by Cole Swindell Songs written by Zach Crowell Songs written by Ashley Gorley 2010s country song stubs Hidden categories : Pages containing links to subscription - only content Articles with hAudio microformats Singlechart usages for Canada Singlechart called without song Singlechart usages for Billboardcanadacountry Singlechart usages for Billboardhot100 Singlechart usages for Billboardcountryairplay Singlechart usages for Billboardcountrysongs Certification Table Entry usages for United States All stub articles Talk Contents About Wikipedia Add links This page was last edited on 1 October 2017, at 07 : 14. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: who sings in the middle of a memory
Answer: Cole Swindell