Beti Bachao, Beti Padhao yojana - Wikipedia Beti Bachao, Beti Padhao yojana This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( August 2017 ) BetiPadao Yojana Scheme 2015 / 2019 Country India Prime Minister ( s ) Narendra Modi Ministry A joint initiative of MoWCD, MoHFW and MoHRD Launched 22 January 2015 ; 3 years ago ( 2015 - 01 - 22 ) Status Active Beti Bachao, Beti Padhao ( translation : Save girl child, educate a girl child ) is a personal campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls. The scheme was launched with an initial funding of ₹ 100 crore ( US $14 million ). It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi. According to census data, the child gender ratio ( 0 -- 6 years ) in India was 927 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries. In the Population Census of 2011 it was revealed that the population ratio of India 2011 is 943 females per 1000 of males. The Sex Ratio 2011 shows an upward trend from the census 2001 data. Speaking on the occasion of ( International Day of the Girl Child ) in 2015, the Prime Minister, Narendra Modi had called for the eradication of female foeticide and invited suggestions from the citizens of India via the MyGov.in portal. The Beti Bachao, Beti Padhao ( BBBP ) ( 1 ) scheme was launched on 22 January 2015 by Modi. It aims to address the issue of the declining child sex ratio image ( CSR ) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR. On 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP. The hashtag # SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur, Jind in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015. The hashtag garnered worldwide fame. Contents 1 Reasons for this initiative 2 Strategies used 3 Support 4 References Reasons for this initiative Further information : Female foeticide in India Sex - selective abortion or female foeticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as female during ultrasonic testing. The trend was first noticed when results of the 1991 national census were released, and it was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India. The dowry system in India is often blamed ; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem. Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society. Rates of female foeticide in Madhya Pradesh are increasing ; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 918 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys. Strategies used Strategies employed to successfully carry out the scheme are : Implement a sustained social mobilization and communication campaign to create equal value for the girl child and promote her education. Place the issue of decline in child sex ratio / sex ratio at birth in public discourse, improvement of which would be an indicator for good governance. Focus on gender critical districts and cities. Support The Bharatiya Janata Party has formed a National Executive Committee to promote Beti Bachao Beti Padhao ( BBBP ) across the country. The committee is organising a number of programs to promote `` Save Girl Child '' and `` to Educate Girl Child '' since January 2015. Dr. Rajendra Phadke is the National Convener of BBBP Abhiyan. The Beti Bachao campaign is also supported by the Indian Medical Association. References ^ Jump up to : `` Archived copy '' ( PDF ). Archived from the original ( PDF ) on 5 November 2014. Retrieved 5 November 2014. CS1 maint : Archived copy as title ( link ) Jump up ^ K Sandeep Kumar, Rajeev Mullick ( 19 May 2017 ). `` UP govt sounds alert over Beti Bachao Beti Padhao scheme fraud ''. Hindustan Times. Retrieved 12 June 2017. Jump up ^ Press Trust of India ( 28 March 2017 ). `` Haryana govt cautions people against frauds under Beti Bachao - Beti Padhao scheme ''. The Indian Express. Retrieved 12 June 2017. Jump up ^ `` PM Narendra Modi invites ideas on `` Beti Bachao, Beti Padhao '' ``. DNA India. 11 October 2014. Retrieved 2016 - 06 - 12. Jump up ^ `` PM to Launch ' Beti Bachao, Beti Padhao ' Programme from Haryana ''. Newindianexpress.com. Retrieved 2016 - 06 - 12. Jump up ^ `` PM Narendra Modi to launch ' Beti Bachao, Beti Padhao ' programme from Haryana ''. The Economic Times. Retrieved 2016 - 06 - 12. Jump up ^ `` Sakshi Malik to be brand ambassador of ' Beti Bachao, Beti Padhao ' campaign in Haryana ''. 2016 - 08 - 24. Retrieved 2016 - 08 - 24. Jump up ^ Mohan, Rohini ( 30 June 2015 ). `` How PM Modi 's Beti Bachao, Selfie Banao campaign became a rage to rewrite gender - skewed script in Haryana ''. Economic Times. Retrieved 1 July 2015. Jump up ^ Sanyal, Anindita ( 28 June 2015 ). `` # SelfieWithDaughter Trends Worldwide After PM Modi 's Mann ki Baat ''. NDTV. Retrieved 1 July 2015. Jump up ^ Selections from regional press, V. p. 68. Jump up ^ Panwar, Preeti ( June 29, 2012 ). `` Female foeticide : Death before birth ''. Bankersadda. Retrieved September 27, 2012. Jump up ^ Gupta, Suchandana ( October 3, 2011 ). `` Skewed sex ratio : MP launches ' Beti Bachao Abhiyan ' ''. Times of India. Retrieved September 27, 2012. Jump up ^ `` Indian Medical Association ''. Journal of the Indian Medical Association. Indian Medical Association. 105 ( 7 -- 12 ) : 711. 2007. Government schemes in India Active Schemes Antyodaya Anna Yojana Atal Pension Yojana Beti Bachao, Beti Padhao Yojana CGHS DAY DBT DDUGJY DDU - GKY HRIDAY Housing for All ICDS Income declaration scheme, 2016 JAM Yojana KVPY MPLADS Midday Meal Scheme NPS NSAP NSS POPSK PMAGY PMGAY PMGSY PMJDY Pradhan Mantri Garib Kalyan Yojana PMKSY Pradhan Mantri Bhartiya Jan Aushadhi Yojana Kendra PMMVY Pradhan Mantri Jeevan Jyoti Bima Yojana Pradhan Mantri Kaushal Vikas Yojana Pradhan Mantri Suraksha Bima Yojana Rashtriya Krishi Vikas Yojana SAGY SGSY Soil Health Card Scheme UDAY UDAN UJALA Missions AMRUT Mission Indradhanush NICRA National Mission for Manuscripts NRHM ASHA National Translation Mission Providing Urban Amenities to Rural Areas Rashtriya Madhyamik Shiksha Abhiyan Rashtriya Uchchatar Shiksha Abhiyan Sarva Shiksha Abhiyan National Solar Mission Smart Cities Mission TB - Mission 2020 Projects Bharatmala Indian Rivers Inter-link Sagar Mala project Setu Bharatam Urja Ganga Gas Pipeline Project Campaigns Accessible India Campaign Digital India Make in India Skill India Standup India Startup India Swachh Bharat Abhiyan Unnat Bharat Abhiyan IDs Aadhaar Business identification number Indian passport Permanent account number Ration card ( India ) Unorganised Workers ' Identification Number Voter ID ( India ) State Ahar Yojana Bhamashah Yojana Biju Krushak Kalyan Yojana Invest Madhya Pradesh Invest Odisha Jyotigram Yojana Madhu Babu Pension Yojana Make in Odisha Swasth Jeevan Sewa Guarantee Yojana Rajiv Gandhi Jeevandayee Arogya Yojana Vibrant Gujarat Closed Schemes Bharat Nirman JSY JnNURM Kasturba Gandhi Balika Vidyalaya NLM NRLM Pooled Finance Development Fund Scheme RNTCP RSBY Rural Landless Employment Guarantee Programme Saakshar Bharat Sampoorna Grameen Rozgar Yojana Swabhimaan ( campaign ) Voluntary Disclosure of Income Scheme Retrieved from `` https://en.wikipedia.org/w/index.php?title=Beti_Bachao,_Beti_Padhao_Yojana&oldid=865207584 '' Categories : Government schemes in India Sex selection in India Modi administration initiatives Women 's education in India Women 's rights in India Hidden categories : CS1 maint : Archived copy as title Use dmy dates from February 2017 Use Indian English from February 2017 All Wikipedia articles written in Indian English Articles needing additional references from August 2017 All articles needing additional references All articles with unsourced statements Articles with unsourced statements from April 2017 Articles with unsourced statements from October 2018 Articles created or expanded during Women 's History Month ( India ) - 2015 Talk Contents About Wikipedia অসমীয়া বাংলা हिन्दी मराठी ଓଡ଼ିଆ ਪੰਜਾਬੀ संस्कृतम् اردو Edit links This page was last edited on 22 October 2018, at 13 : 24 ( UTC ). 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Question: who is the brand ambassador of beti bachao
Answer: Olympics 2016 bronze medallist Sakshi Malik