Rexair - wikipedia Rexair Rexair LLC Type Private subsidiary of Newell Brands Industry Manufacturing Founded 1932 Headquarters Troy, Michigan Products Vacuum Cleaners Owner Newell Brands Website www.rainbowsystem.com www.rexairinc.com Rexair LLC is an American manufacturer of home cleaning systems based in Troy, Michigan. Rexair is predominately known for its production and marketing of a home cleaning system that uses water as its primary filter. Along with its corporate headquarters in Troy, Rexair also has a manufacturing facility in Cadillac, Michigan. Contents 1 History 2 Product 3 Sales 4 References 5 External links History This section contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. ( December 2016 ) In the early 1920s, John W. Newcombe invented a device that separated dust and particulates from the air. He called his new invention the `` Newcombe Separator ''. The Newcombe Separator has a cup - shaped part at its center that spins at high speed, creating centrifugal force. Air can be pulled through holes in the separator, while anything with weight is effectively thrown outward from the separator, trapping it in the bottom of the machine. This air - cleaning device forever changed the method of collecting dust and contaminants from the home and workplace. It was quickly discovered, however, that cleaning the air was only taking care of a small percentage of the problem of indoor air pollution ; the larger percentile of dust and debris in a room `` settles '' onto surfaces and any movement through that room would stir the dust and contaminants back up and into the air. Further research proved that by removing the contaminants at their source, they could effectively stop the cycle of stirring dust and contaminants up into the air every time there was movement in the room. By the late 1920s, Leslie H. Green joined forces with Newcombe to develop the `` Newcombe Bagless ''. In 1929, Green formed a new corporation. They named it Rexair, meaning `` King of the Air ''. While the nation was in the midst of the Great Depression, the Rexair Company began producing, refining and marketing the Rexair Cleaner. In 1936, T. Russ Hill joined Rexair. Inspired by street cleaners in Kentucky, Hill came up with the idea of incorporating water into the Rexair design, claiming that this would trap dust and dirt. Rexair developed a new slogan : `` Wet Dust Ca n't Fly ! '' By the late 1930s, medical professionals recognized it as a breakthrough product for allergy and hay fever sufferers. In 1941, Rexair merged with the Martin - Parry Corporation of Toledo, Ohio, providing Rexair with expanded manufacturing capabilities. During the war, Rexair and Martin - Parry produced radar cases, rocket launchers and ship partitions and linings to aid the war effort. Around 1948, J. V. `` Sandy '' Sanders ( a salesman from Owensboro, Kentucky ) saw a demonstration of the Rexair and came to Detroit, Michigan determined to become `` The best salesman the company ever had ! ''. In 1953, `` Sandy '' became one of five Regional Managers in Rexair 's newly aligned national sales organization. A newly designed Rexair Cleaner was released in 1955 with a motor allegedly twice as powerful as its predecessor. Rexair executives rechristened it the `` Rainbow '' with one ad reading, `` Now your home can be fresh as a rainbow ''. In 1969, Rexair opened a 100,000 square foot manufacturing facility in Cadillac, Michigan. New attachments were developed : the Power Nozzle and AquaMate, among others. The new Rainbow D3 was launched in 1980, the first major model change in twenty years. The D3 was the first Rainbow approved for `` wet pick - up ''. In 1959, Sanders and Associates purchased Rexair. J. V. Sanders was now in control of Rexair. He attempted to develop what he called the `` Rainbow Opportunity ''. As early as 1947, Rexair had branch locations in Canada, Cuba and Mexico. In the 1980s, Rexair developed an international sales and distribution network, and the Rainbow was modified to meet the specific demands of countries around the world. In 1986, Rexair celebrated its Golden Anniversary by launching its newest Rainbow, the D4. In 2001, Paul Vidovich took charge of Rexair, as President and CEO, and in 2002, he also assumed the responsibilities of Chairman. Paul began his career in the business in 1971. He rose through the ranks via direct selling business. 2015 - Rexair LLC was owned by public company, `` Jarden '' -- in April 2016, Jarden was purchased by Newell - Rubbermaid and the companies were merged. `` Newell Brands '' is now the owner of Rexair LLC. Newell Brands is a publicly held company. Product The product is a home cleaning system based on water instead of a bag to filter dust and dirt while vacuuming. The Rainbow system traps dust and dirt in the water and allows clean `` water washed '' air to travel through the air path and out the exhaust. From 1936 to current production, there have been several models produced with some having different versions within the models and attachments. The table below only shows information on United States models. Other countries have slight changes within the model number to separate from the voltage use as well as other specific country requirements. Model Series Version Year E2 Type 12 Black 2012 E2 Type 12 Black 2011 E2 Type 12 Silver NA 2008 E2 Type 12 Gold 2006 E2 Type 12 Gold E-2 e SERIES 2000 E-2 e SERIES 1998 D4C SE D4C SE D4C NA NA 1986 D3C NA NA 1982 D3A NA NA 1980 D2A NA NA 1979 D2 NA NA Chrome NA 1961 Gold NA 1955 NA NA 1950 Black Diamond NA 1946 NA NA 1941 NA NA 1936 Sales Sanders restructured the company to focus on direct marketing of its products via independent contractor or independently owned distributors. Rexair 's independent distributors and their independent dealers may use direct marketing techniques such as door to door lead generation, the use of referral gathering to get their leads. The main promotional tool it advocates is labeled as `` Talent Scouting '' which is recruiting a prospect to join the organization as a salesperson and a person who can `` scout ( more ) talent ''. Once a lead is generated, salespeople will attempt to contact this lead to schedule an appointment to show the Rainbow Cleaning System ( sometimes called a vacuum, sometimes called an air filter ). Rexair has been issued a certificate from the Association of Home Appliance Manufacturers ( AHAM ), ( officially adding to ) the title of vacuum cleaner, `` air filter ''. A prospect is offered a gift, if they offer to give the salesperson more referrals. Rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars. The CEO Paul Vidovich and his staff travel the world educating distributors on developing the Rainbow business. Rexair manufactures sales promotional tools and sells them to their independent distributors. References Jump up ^ `` Our History ''. www.rainbowsystem.com. Jump up ^ `` Consumer Solutions ''. www.newellbrands.com. Jump up ^ `` Rainbow Vacuum Cleaner Systems ''. www.rainvac.com. Jump up ^ `` Air Purifier Guide ''. www.airpurifierguide.org.com. External links www.rainbowsystem.com -- Rexair Home Page www.airpurifierguide.org/faq/cadr -- AHAM Clean Air Certification www.rainbowservice.bg -- Rainbow Service ( Bulgaria ) www.rainvac.com -- Rainbow Service ( United States ) Newell Brands Newell Company, Rubbermaid, Newell Rubbermaid, Sanford L.P., Elmer 's Products, Jarden Corporation Writing utensils Sharpie Paper Mate Dymo Expo Elmer 's Krazy Glue Liquid Paper Parker Uniball Prismacolor X-Acto Waterman Consumer solutions Bionaire Breville ( UK ) Crock - Pot FoodSaver Health o meter Holmes Mr. Coffee Oster Patton Rival Sunbeam VillaWare Outdoor solutions Coleman / Campingaz Jostens Marmot Pure Fishing ABU Garcia Berkley Penn Shakespeare Rawlings Adio ExOfficio Madshus Commercial products Rubbermaid Commercial Products Baby and parenting Graco Nuk Aprica Baby Jogger Home solutions Rubbermaid Calphalon Goody Contigo Bubba Branded consumables First Alert Jarden Home Brands Diamond Pine Mountain Ball Bernardin Lehigh Crawford MAPA Loew - Cornell Luma Home United States Playing Card Company Bicycle Bee Hoyle Kem Waddington Yankee Candle Resistat Rino - Tuff Weed Warrior Yorker Process solutions Jarden Zinc Products Jarden Plastic Solutions Jarden Applied Materials Rexair Retrieved from `` https://en.wikipedia.org/w/index.php?title=Rexair&oldid=850696760 '' Categories : Vacuum cleaner manufacturers Companies based in Troy, Michigan Direct sales companies 1932 establishments in Michigan Hidden categories : Articles with a promotional tone from December 2016 All articles with a promotional tone All articles with unsourced statements Articles with unsourced statements from April 2014 Talk Contents About Wikipedia Čeština Edit links This page was last edited on 17 July 2018, at 14 : 19 ( UTC ). 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Question: when did the first rainbow vacuum come out
Answer: 1955