I 'd Like to Teach the World to Sing ( in Perfect Harmony ) - wikipedia I 'd Like to Teach the World to Sing ( in Perfect Harmony ) `` I 'd Like to Teach the World to Sing '' redirects here. For the Lea Salonga album, see I 'd Like to Teach the World to Sing ( album ). `` I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' Single by The Hillside Singers from the album I 'd Like to Teach the World to Sing B - side `` I Believed It All '' Released November 1971 Label Metromedia Songwriter ( s ) Bill Backer Billy Davis Roger Cook Roger Greenaway Producer ( s ) Al Ham `` I 'd Like to Teach the World to Sing '' Single by The New Seekers from the album We 'd Like to Teach the World to Sing B - side `` Boom Town '' Released November 1971 Length 2 : 20 Label Philips ( Germany ) Polydor ( UK ) Elektra ( USA / Canada ) Songwriter ( s ) Roger Cook, Roger Greenaway, Bill Backer and Billy Davis Producer ( s ) David Mackay The New Seekers singles chronology `` Never Ending Song of Love '' ( 1971 ) `` I 'd Like to Teach the World to Sing '' ( 1971 ) `` Beg, Steal or Borrow '' ( 1972 ) `` Never Ending Song of Love '' ( 1971 ) `` ' I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' ( 1971 ) `` Beg, Steal or Borrow '' ( 1972 ) `` I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' is a pop song that originated as the jingle `` Buy the World a Coke '' in the groundbreaking 1971 `` Hilltop '' television commercial for Coca - Cola. `` Buy the World a Coke '' was produced by Billy Davis and portrayed a positive message of hope and love, featuring a multicultural collection of teenagers on top of a hill appearing to sing the song. The popularity of the jingle led to it being re-recorded by The New Seekers and by The Hillside Singers as a full - length song, dropping references to Coca - Cola. The song became a hit record in the US and the UK. Contents 1 Origins 2 TV commercial 2.1 Lyrics 2.2 Versions as an ad 2.3 Significance and reception 3 Singles 3.1 The Hillside Singers 3.2 The New Seekers 4 Chart performance 4.1 New Seekers version 4.1. 1 Weekly charts 4.1. 2 Year - end charts 4.2 Hillside Singers version 4.2. 1 Weekly charts 4.2. 2 Year - end charts 5 Covers and inspiration for other music 6 In popular culture 7 See also 8 References 9 External links Origins The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca - Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland. After a forced layover with many hot tempers, they noticed their fellow travelers the next morning were talking and joking while drinking Coca - Cola. Backer wrote the line `` I 'd like to buy the world a Coke '' on a napkin and shared it with British hit songwriters Cook and Roger Greenaway. The melody was derived from a previous jingle by Cook and Greenaway, originally called `` True Love and Apple Pie '' that was recorded in 1971 by Susan Shirley. The commercial ended with the statement : On a hilltop in Italy, We assembled young people From all over the world... To bring you this message From Coca - Cola Bottlers All over the world. It 's the real thing. Coke. The song became so popular that it was recorded by The New Seekers and by The Hillside Singers as a full - length song -- without the mention of Coke -- and both versions became huge hits. A version of the song was rerecorded by Susan Shirley and released in 1971. Cook, Greenaway, Backer, and Billy Davis reworked the song and recorded it as a Coca - Cola radio commercial. TV commercial Lyrics `` Buy the World a Coke '' contains the line `` I 'd like to buy the world a Coke '' and repeats `` It 's the real thing '', which was Coca - Cola 's marketing slogan at the time. Coca Cola introduced that slogan in October 1969. Versions as an ad Several versions of the ad have been made. The song first aired on American radio on February 12, 1971, but failed. When the feedback was favorable, Backer persuaded McCann - Erickson to film a commercial using the song. The TV commercial, titled `` Hilltop '', was directed by Roberto Malenotti. The ad cost $250,000, the most expensive commercial in history at that time. The first attempt at shooting was ruined by rain and other location problems. The finished product, first aired in July 1971, featured a multicultural group of young people lip syncing the song on a hill in Manziana, outside Rome, Italy. The global unity of the singers is emphasized by showing that the bottles of Coke they are holding are labelled in a variety of languages. The South African government asked for a version of the commercial without the black actors. Coca Cola refused their request. The company later reduced its investment in that country with the ( then ) CEO saying `` We have been reducing our investment in South Africa since 1976, and we have now decided to sell our remaining holdings in that country ''. In the mid-1970s, another version of the commercial was filmed for the holiday season. This reworking featured the same song but showed the group at night, with each person holding a lit white candle. In the final zoom - out crane shot, only the candle flames remain visible, forming a triangle reminiscent of a Christmas tree ; this impression is cemented by a Coke bottle logo superimposed at the top of the `` tree '', and the words `` Happy Holidays from your Coca - Cola bottler '' below. This version was reused for many years during the holiday season. Starting in 1983, for several years, the Christmas version, translated into Italian, was broadcast in Italy. Yet another variation had a different ending, with Mickey Mouse and other Disney characters decorating a giant Christmas tree in front of the Sleeping Beauty Castle before the establishing crane shot captures an animated Tinker Bell lighting it up with her wand. In 1990, a follow - up to this commercial, called `` Hilltop Reunion '' and directed by Jeff Lovinger, aired during coverage of Super Bowl XXIV. It featured the original singers ( now adults ) and their children, and culminated in a medley of this song and the then - current `` Ca n't Beat the Real Thing '' jingle. In 1996 the hilltop commercial was referenced in the rap lyrics of the `` Get Real '' Coca - Cola campaign. G. Love remade the song for the Coca - Cola Zero commercial `` Everybody Chill '', which aired in 2005. In 2006, the song was used again in a Coca - Cola commercial in the Netherlands, performed by Dutch singer Berget Lewis. In 2010, Coca - Cola once again used the song in a television commercial featuring the entire line of its sponsored NASCAR Sprint Cup drivers. The commercial included the drivers singing the song while driving in a race. In 2011, information on how many dollars it would take `` to buy the world a Coke '' was given in a commercial featuring the red silhouette of a Coke bottle and the melody of the song. In 2012, As part of the Google Project Rebrief campaign, the Hilltop ad was reimagined for the digital age. Via the web, people were able to `` send '' a coke to special Coca - Cola vending machines located around the globe. Recipients of the coke could then record a thank you message to send back to the sender. Machines were located in Buenos Aires, Cape Town, Mountain View California and New York City. Significance and reception In 2007, Campaign magazine called it `` one of the best - loved and most influential ads in TV history ''. It served as a milestone -- the first instance of the recording industry 's involvement with advertising. Marketing analysts have noted Coca - Cola 's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. The commercial has continued receiving accolades in more recent times. In 2000, Channel 4 and The Sunday Times ranked the song 16th in the 100 Greatest TV Ads, while ITV ranked the advertisement 10th in their list of the greatest advertisements of all time by in 2005. Singles The Hillside Singers After the TV commercial aired, radio stations began to get calls from people who liked it. Billy Davis ' friends in radio suggested he record the song, but not as an advertising jingle. It became so popular that the song was rewritten without brand name references and expanded to three verses. Davis recruited a group of studio singers to take it on because The New Seekers did not have time to record it. The studio group named themselves The Hillside Singers to identify with the ad, and within two weeks the song was on the national charts. The Hillside Singers ' version reached # 13 on the Billboard Hot 100 and # 5 on Billboard 's Easy Listening chart. Billboard ranked this version as the No. 97 song for 1972. The New Seekers The New Seekers later recorded the song and sold 96,000 copies of their record in one day, eventually selling 12 million total. `` I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' climbed to UK # 1 and US # 7 in 1971 and 1972. The song became a gold record in the U.S., and has also sold over a million copies in the UK. The Coca - Cola Company waived royalties to the song and instead donated $80,000 in payments to UNICEF. Billboard ranked this version as the No. 93 song for 1972. Chart performance New Seekers version Weekly charts Chart ( 1971 -- 72 ) Peak position Australia 7 Canada Top Singles ( RPM ) Japan ( Oricon Singles Chart ) New Zealand UK Singles ( Official Charts Company ) US Billboard Hot 100 7 Year - end charts Chart ( 1972 ) Rank Australia 66 Canada 29 UK 5 U.S. Billboard Hot 100 93 Hillside Singers version Weekly charts Chart ( 1971 -- 72 ) Peak position Canada Top Singles ( RPM ) 58 Canada Adult Contemporary ( RPM ) US Billboard Hot 100 13 US Adult Contemporary ( Billboard ) 5 Year - end charts Chart ( 1972 ) Rank U.S. Billboard Hot 100 97 Covers and inspiration for other music A Japanese version was recorded in 1972, 3 people would later become members of The Candies the following year. The British rock band Oasis was sued after their recording `` Shakermaker '' borrowed its melody and some lyrics directly ; they were forced to change their composition. Oasis tribute band No Way Sis released a cover of `` I 'd Like to Teach the World to Sing '', entering the British charts at number 27 in 1996. In 1997, the rock band Smash Mouth put a reference of the song in early lines of their first major single Walkin ' on the Sun. A version of the song was included in a Kidsongs video. The VeggieTales covered the song on their album Bob and Larry Sing the 70 's. Gordon Webster recorded a live cover of the song on his 2013 album Live at Boston Swing Central. In 2017, The Canadian vocal group The Tenors used parts of ' Teach the World ' in the song `` Santa 's Wish ( Teach the World ) '' on their Album ' Christmas Together ' In popular culture The commercial was used as the final scene in the Mad Men series finale, `` Person to Person '' ( airdate May 17, 2015 ), which was set in November 1970, at an oceanside spiritual retreat in California. The song was also used in Jeremy Paxman 's final edition of Newsnight in 2014. See also Advertising management Brand management `` First Time '' ( Robin Beck song ), which also came to prominence via a Coca - Cola TV commercial Share a Coke - Coca - Cola Campaign running from 2010 - 2017 References Jump up ^ The New Seekers : Buy The World a Coke ( single release ) at Discogs ^ Jump up to : Ryan, Ted ( 2012 - 01 - 01 ). `` The Making of Coca - Cola 's `` I 'd Like to Buy the World a Coke '' Ad ``. The Coca - Cola Company. Retrieved 2016 - 10 - 03. Jump up ^ `` Coca Cola `` Hilltop '' ``. Coloribus. Jump up ^ Marlow Stern ( 18 May 2015 ). `` Mad Men 's Series Finale : Don Draper 's Moment of Zen and the Betrayal of Peggy ''. The Daily Beast. ^ Jump up to : `` Moving Image Research Center ( Motion Picture, Broadcasting and Recorded Sound Division, Library of Congress ) ''. Lcweb2.loc.gov. 2016 - 07 - 14. Retrieved 2016 - 10 - 03. Jump up ^ Sing, Bill ( 18 September 1986 ). `` Coca - Cola Acts to Cut All Ties With S. Africa ''. Los Angeles Times. Retrieved 28 January 2017. Jump up ^ Dale, Arden ( December 22, 1989 ). `` ' Hilltop Reunion ' has McCann and Coke Humming ''. Backstage. Jump up ^ Williams, Damon C. ( 2005 - 06 - 16 ). `` G. Love, Coke Zero take ' 71 's ' Hilltop ' to another level ''. The Philadelphia Inquirer. Retrieved 2015 - 03 - 29. Jump up ^ `` Berget Lewis, Biografie ''. Berget Lewis Music. Retrieved 25 January 2017. Jump up ^ `` Coke Nascar Harmony Ad ''. YouTube. Jump up ^ `` Coca - Cola -- I 'd Like to Buy the World a Coke ( the story of Hilltop ) ''. This is Not Advertising. Retrieved 25 January 2017. Jump up ^ `` Google 's ' Project Re : Brief ' : Rethinking web advertising ''. Jump up ^ Hamilton, James ; Tylee, John ( May 18, 2007 ). `` Ten ads that changed advertising ''. Campaign. p. 20. Jump up ^ `` All about... Advertiser - funded music ''. Campaign. February 8, 2008. p. 15. Jump up ^ Gieryn, Thomas F. ( Spring 1987 ). `` Science and Coca - Cola ''. Science & Technology Studies. 5 ( 1 ). pp. 12 -- 31. Jump up ^ Holbrook, Morris ( July 1987 ). `` Mirror, Mirror, on the Wall, What 's Unfair in the Reflections on Advertising ? ''. The Journal of Marketing. 51 ( 3 ). pp. 95 -- 103. Jump up ^ `` 100 Greatest TV Ads ''. UK TV Adverts. 2000. Jump up ^ `` Greatest advertisements of all time ''. thinkbox.TV. 2005. Archived from the original on 2009 - 03 - 05. Jump up ^ Ami Sedghi ( 4 November 2012 ). `` UK 's million - selling singles : the full list ''. Guardian. Retrieved 4 November 2012. Jump up ^ `` Top RPM Singles : Issue 5306. '' RPM. Library and Archives Canada. Jump up ^ `` Japan # 1 IMPORT DISKS by Oricon Hot Singles ''. Hbr3.sakura.ne.jp. Archived from the original on September 11, 2010. Retrieved January 24, 2018. Jump up ^ `` flavour of new zealand - search listener ''. Flavourofnz.co.nz. Retrieved 2016 - 10 - 03. Jump up ^ `` New Seekers : Artist Chart History ''. Official Charts Company. Jump up ^ `` The New Seekers Chart History ( Hot 100 ) ''. Billboard. Jump up ^ `` Australian Chart Book ''. Austchartbook.com.au. Archived from the original on 2016 - 03 - 05. Retrieved 2016 - 10 - 03. Jump up ^ 1972_in_British_music # Best - selling_singles ^ Jump up to : `` Top 100 Hits of 1972 / Top 100 Songs of 1972 ''. Musicoutfitters.com. Retrieved 2016 - 10 - 03. Jump up ^ `` Top RPM Singles : Issue 5329. '' RPM. Library and Archives Canada. Jump up ^ `` Top RPM Adult Contemporary : Issue 5294. '' RPM. Library and Archives Canada. Jump up ^ `` Hillside Singers Chart History ( Hot 100 ) ''. Billboard. Jump up ^ `` Hillside Singers Chart History ( Adult Contemporary ) ''. Billboard. Jump up ^ Mundy, Chris ( May 2, 1996 ). `` Ruling Asses : Oasis ''. Rolling Stone. pp. 32 -- 35, 68. External links Coca - Cola Company, The Making of ' I 'd Like to Buy the World a Coke ' Lyrics : New Seekers, I 'd Like To Teach The World To Sing Brian Wolly ( May 18, 2015 ). `` American History Museum Scholar on the History of the `` I 'd Like to Buy the World a Coke '' Advertisement ``. Smithsonian Magazine. Preceded by `` Chiisana Koi '' ( ja ) by Mari Amachi ( ja ) Japanese Oricon Singles Chart number - one single ( The New Seekers version ) April 10, 1972 Succeeded by `` Yoake no Teishaba '' by Shouji Ishibashi ( ja ) Preceded by `` Slaney Valley '' by Larry Cunningham Irish Singles Chart number - one single ( The New Seekers version ) January 8, 1972 -- January 15, 1972 Succeeded by `` Men Behind the Wire '' by Barleycorn Preceded by `` Ernie ( The Fastest Milkman in the West ) '' by Benny Hill UK Singles Chart number - one single ( The New Seekers version ) January 8, 1972 ( 4 weeks ) Succeeded by `` Telegram Sam '' by T. Rex Super Bowl commercials 1970s `` I 'd Like to Teach the World to Sing ( In Perfect Harmony ) '' ( Coca - Cola ) Hey Kid, Catch ! ( Coca - Cola ) 1980s `` 1984 '' ( Apple Inc. ) I 'm going to Disney World ! ( The Walt Disney Company ) Spuds MacKenzie ( Bud Light ) 1990s Bud Bowl ( Budweiser ) `` You Got the Right One, Baby '' ( Diet Pepsi ) 2000s The Man Your Man Could Smell Like ( Old Spice ) 2010s `` Born of Fire '' ( Chrysler ) The Force ( Volkswagen ) Never Miss a Super Bowl Club ( Visa Inc. ) Halftime in America ( Chrysler ) `` So God Made a Farmer '' ( Ram Trucks ) `` The ' 80s Called '' ( RadioShack ) `` Invisible '' ( Product Red ) Puppy monkey baby ( Mountain Dew ) List Dot - com commercials during Super Bowl XXXIV Super Bowl Ad Meter Adbowl Retrieved from `` https://en.wikipedia.org/w/index.php?title=I%27d_Like_to_Teach_the_World_to_Sing_(In_Perfect_Harmony)&oldid=832223740 '' Categories : 1971 singles 1972 singles Advertising campaigns Irish Singles Chart number - one singles Oricon Weekly number - one singles Promotional campaigns by Coca - Cola Songs against racism and xenophobia Songs based on jingles Songs written by Roger Cook ( songwriter ) Songs written by Roger Greenaway Super Bowl advertising UK Singles Chart number - one singles Hidden categories : Articles with hAudio microformats Wikipedia articles needing clarification from July 2016 All articles with unsourced statements Articles with unsourced statements from May 2015 Singlechart usages for Canadatopsingles Singlechart called without song Singlechart usages for UKsinglesbyname Singlechart usages for Billboardhot100 Singlechart usages for Canadaadultcontemporary Singlechart usages for Billboardadultcontemporary Talk Contents About Wikipedia Bahasa Indonesia Italiano Norsk Srpskohrvatski / српскохрватски Edit links This page was last edited on 24 March 2018, at 16 : 23. 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Question: who wrote the song i d like to teach the world to sing in perfect harmony
Answer: Bill Backer