This Time I 'm in It for Love - wikipedia This Time I 'm in It for Love `` This Time I 'm in It for Love '' Single by Player from the album Player B - side `` Every Which Way '' Released March 1978 Format 7 '' Recorded 1977 Genre Soft rock, pop rock Length 3 : 25 Label Philips RSO Songwriter ( s ) Steve Pippin and Larry Keith Producer ( s ) Dennis Lambert Brian Potter Player singles chronology `` Baby Come Back '' ( 1977 ) `` This Time I 'm in It for Love '' ( 1978 ) `` Prisoner of Your Love '' ( 1978 ) `` Baby Come Back '' ( 1977 ) `` This Time I 'm in It for Love '' ( 1978 ) `` Prisoner of Your Love '' ( 1978 ) `` This Time I 'm in It for Love '' is a song recorded by the American rock band Player. It was the second single from their self - titled first studio album. The song was released in early 1978 as the immediate follow - up to their biggest hit and debut single, `` Baby Come Back ''. `` This Time I 'm in It for Love '' spent four months on the US charts, hitting number 10 on the US Billboard Hot 100, and it is ranked as the 58th biggest hit of 1978. The song also reached number 12 in Canada. Contents 1 Earlier versions 2 Personnel 3 Chart performance 3.1 Weekly charts 3.2 Year - end charts 4 References 5 Bibliography 6 External links Earlier versions The song had originally been recorded by Austin Roberts in 1976 and by Cyndi Grecco in 1977. Their versions were released as singles but failed to chart. Grecco 's version was a promotional single, and Roberts ' version was released only in the UK. Personnel Peter Beckett -- lead vocals, lead and rhythm guitars J.C. Crowley -- backing vocals, keyboards Ronn Moss -- backing vocals, bass guitar John Friesen -- drums, percussion Chart performance Weekly charts Chart ( 1977 -- 78 ) Peak position Canada RPM Top Singles 12 Canada RPM Adult Contemporary 25 US Billboard Hot 100 10 US Billboard Adult Contemporary 20 US Cash Box Top 100 13 Year - end charts Chart ( 1978 ) Rank Canada RPM Top Singles 124 US Billboard Hot 100 58 References ^ Jump up to : `` Billboard Top 100 - 1978 ''. Retrieved 2017 - 01 - 12. ^ Jump up to : `` Image : RPM Weekly - Library and Archives Canada ''. Bac-lac.gc.ca. Retrieved 2017 - 05 - 17. Jump up ^ `` Cyndi Grecco - This Time ( I 'm In It For Love ) ( Vinyl ) at Discogs ''. Discogs.com. Retrieved 2017 - 05 - 17. Jump up ^ `` Austin Roberts - This Time I 'm In It For Love ( Vinyl ) at Discogs ''. Discogs.com. Retrieved 2017 - 05 - 17. Jump up ^ `` Image : RPM Weekly - Library and Archives Canada ''. Bac-lac.gc.ca. Retrieved 2017 - 05 - 17. Jump up ^ Ankeny, Jason. `` Player ''. AllMusic. Retrieved 2012 - 02 - 29. Jump up ^ Billboard Adult Contemporary, April 22, 1978 Jump up ^ CASH BOX Top 100 Singles, June 3, 1978 Jump up ^ Bac-lac.gc.ca 1970s portal Bibliography Joel Whitburn 's Presents Top R&B / Hip - Hop Singles : 1942 - 2004, 2004, Record Research Inc., ISBN 978 - 0898201604 External links Lyrics of this song Retrieved from `` https://en.wikipedia.org/w/index.php?title=This_Time_I%27m_in_It_for_Love&oldid=791517802 '' Categories : 1978 singles Player ( band ) songs 1977 songs Philips Records singles Hidden categories : Articles with hAudio microformats Talk Contents About Wikipedia Add links This page was last edited on 20 July 2017, at 19 : 59. About Wikipedia

Question: who sang this time i'm in it for love
Answer: the American rock band Player