Seagram 's Seven Crown - Wikipedia Seagram 's Seven Crown This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( March 2013 ) Seagram 's Seven Crown Seagram 's Seven Crown American blended whiskey Type Blended whiskey Manufacturer Diageo Alcohol by volume 40 % Proof ( US ) 80 Related products Crown Royal, Seagram 's VO Canadian Whisky Seagram 's Seven Crown, also called Seagram 's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram 's beverage division was acquired by Diageo, Pernod Ricard, and The Coca - Cola Company in 2000. Seagram 's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon - lime soda. Seagram 's Seven with 7 Up is known as a `` 7 and 7 ''. It 's also often used as an ingredient in Manhattans. Seagram 's Seven has an ABV of 40 %. Contents 1 Sales history 2 See also 3 References 4 External links Sales history Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty - two million cases in 1970, but only sold eight million in 1993. See also Liquor portal References External links Official website Diageo People Franz Humer Paul S. Walsh Beer brands Guinness Guinness Black Guinness Foreign Extra Stout Harp Kilkenny Satzenbrau Senator Keg Smithwick 's Tusker Windhoek Spirits brands Gin Booth 's Gilbey 's Gordon 's Tanqueray Liqueur Baileys Irish Cream Romana Sambuca Sheridan 's Yukon Jack Rum Bundaberg Rum Cacique Captain Morgan Myers 's Rum Pampero Ron Zacapa Centenario Vodka Cîroc Ketel One Popov Silent Sam Smirnoff Whisky American Seagram 's Seven Crown Bourbon Bulleit Bourbon Canadian whisky Crown Royal Irish whiskey Bushmills Scotch whisky Bell 's Black & White Blair Athol Buchanan 's Caol Ila Cardhu Classic Malts of Scotland Cragganmore Dalwhinnie Single Malt Dimple Glen Elgin Glenkinchie Glen Ord Johnnie Walker Justerini & Brooks ( J&B ) Knockando Lagavulin Single Malt Oban Old Parr Royal Lochnagar Singleton Talisker Vat 69 White Horse Windsor Premier Tennessee whiskey George Dickel Other Archers Don Julio Goldschläger Hennessy Pimm 's Raw Tea Rumple Minze Sirop de Picon Wine brands Dom Pérignon Justerini & Brooks Moët & Chandon Veuve Clicquot Breweries and distilleries Blair Athol distillery Caol Ila distillery Cardhu distillery Cragganmore distillery Dalwhinnie distillery Desnoes & Geddes East African Breweries Glen Ord Distillery Glenkinchie distillery Great Northern Brewery Guinness Brewery Guinness Ghana Breweries Guinness Nigeria Guinness Open Gate Brewery & Barrel House Haig & Haig Industrias Pampero Knockando distillery Lagavulin distillery North British Distillery Oban distillery Old Bushmills Distillery Talisker distillery Other Diageo / Hotline Poll Diageo Staff Association Grand Metropolitan Guinness Brewmasters Guinness Storehouse Johnnie Walker Championship at Gleneagles Johnnie Walker Classic United Distillers Produced by Moët Hennessy, a joint venture between Diageo ( 34 % ) and LVMH Moët Hennessy Louis Vuitton S.A. ( 66 % ) Owned by Lothian Distillers, a joint venture between Diageo ( 50 % ) and The Edrington Group ( 50 % ) This whisky - related article is a stub. You can help Wikipedia by expanding it. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Seagram%27s_Seven_Crown&oldid=822511896 '' Categories : Whiskies of the United States Whisky Diageo brands Seagram Whisky stubs Hidden categories : Articles needing additional references from March 2013 All articles needing additional references Pages using deprecated image syntax Articles with hRecipes Articles with hProducts Official website not in Wikidata All stub articles Talk Contents About Wikipedia Polski Русский Edit links This page was last edited on 26 January 2018, at 20 : 14 ( UTC ). Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: what kind of liquor is seagram's 7
Answer: a blended American whiskey