Kellogg 's - Wikipedia Kellogg 's For other uses, see Kellogg ( disambiguation ). Kellogg Company Kellogg 's headquarters Type Public Traded as NYSE : K S&P 500 Component Industry Food processing Founded February 19, 1906 ; 112 years ago ( 1906 - 02 - 19 ) ( as Battle Creek Toasted Corn Flake Company ) Battle Creek, Michigan, U.S. Founder Will Keith Kellogg Headquarters Battle Creek, Michigan, U.S. Area served Worldwide Key people Steven Cahillane ( Chairman & CEO ) Products Cereals Cookies Crackers Toaster pastries Cereal bars Fruit - flavored snacks Frozen waffles Vegetarian foods Brands Eggo Gardenburger Pringles Sunshine Biscuits Revenue US $ 14.792 billion ( 2013 ) US $ 14.8 billion ( 2014 ) Operating income US $ 1.562 billion ( 2012 ) Net income US $ 1.807 billion ( 2013 ) Total assets US $ 15.474 billion ( 2013 ) Total equity US $ 3.607 billion ( 2013 ) Number of employees 33,577 ( 2016 ) Subsidiaries Kashi Keebler Company Bear Naked, Inc. Rxbar Website kelloggs.com kelloggcompany.com Kellogg 's Cafe, Union Square ( Manhattan ) Kellogg 's, doing business as The Kellogg Company, is an American multinational food - manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg 's produces cereal and convenience foods, including cookies, crackers, and toaster pastries and markets their products by several well known brands including Corn Flakes, Keebler, and Cheez - It. Kellogg 's mission statement is `` Nourishing families so they can flourish and thrive. '' Kellogg 's products are manufactured in 18 countries and marketed in over 180 countries. Kellogg 's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its European headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin, Shanghai, and Querétaro City. Kellogg 's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales. Contents 1 History 2 Products 2.1 Cereal 2.2 Discontinued cereals and foods 3 Marketing 3.1 Premiums and prizes 3.1. 1 Children 's premiums 3.1. 2 Cereal box prizes 3.2 Mascots 3.3 Motorsports 3.4 Merchandising 3.5 Olympic Games 4 Controversies 4.1 Questionable nutritional Value 4.2 2010 cereal recall 4.3 2012 cereal recall 4.4 Advertising claims 4.5 Human right violations of palm oil in 2016 5 Political involvement 6 Operations 7 See also 8 References 9 External links History First Kellogg 's package Kellogg 's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh - day Adventist Church. The company produced and marketed the hugely successful Kellogg 's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. In 1930, the Kellogg Company announced that most of its factories would shift towards 30 - hour work weeks, from the usual 40. W.K. Kellogg stated that he did this so that an additional shift of workers would be employed in an effort to support people through the depression era. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30 - hour work weeks until 1980. From 1969 to 1977, Kellogg 's acquired various small businesses including Salada Foods, Fearn International, Mrs. Smith 's Pies, Eggo, and Pure Packed Foods ; however, it was later criticized for not diversifying further like General Mills and Quaker Oats were. After underspending its competition in marketing and product development, Kellogg 's U.S. market share hit a low 36.7 % in 1983. A prominent Wall Street analyst called it `` a fine company that 's past its prime '' and the cereal market was being regarded as `` mature ''. Such comments stimulated Kellogg chairman William E. LaMothe to improve, which primarily involved approaching the demographic of 80 million baby boomers rather than marketing children - oriented cereals. In emphasizing cereal 's convenience and nutritional value, Kellogg 's helped persuade U.S. consumers age 25 to 49 to eat 26 % more cereal than people of that age ate five years prior. The U.S. ready - to - eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg 's also introduced new products including Crispix, Raisin Squares, and Nutri - Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors : General Mills, which largely marketed children 's cereals, and Post, which had difficulty in the adult cereal market. In March 2001, Kellogg 's made its largest acquisition, the Keebler Company. Over the years, it has also gone on to acquire Morningstar Farms and Kashi divisions or subsidiaries. Kellogg 's also owns the Bear Naked, Natural Touch, Cheez - It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger ( acquired 2007 ), and Plantation brands. Presently, Kellogg 's is a member of the World Cocoa Foundation. In 2012, Kellogg 's became the world 's second - largest snack food company ( after PepsiCo ) by acquiring the potato crisps brand Pringles from Procter & Gamble for $2.7 billion in a cash deal. In 2017, Kellogg 's acquired Chicago - based food company Rxbar for $600 million. Earlier that year, Kellogg 's also opened new corporate office space in Chicago 's Merchandise Mart for its global growth and IT departments. In 2018, Kellogg decided to cease their operations in Venezuela due the economic crisis the country is facing. Products This list is incomplete ; you can help by expanding it. Bear Naked, Inc. Chips Deluxe Cheez - It Crackers Eggo Famous Amos Fruit Winders Fruity Snacks Kashi ( company ) Keebler Company Krave Mother 's Cookies Morningstar Farms Club Crackers Little Brownie Bakers ( producer of Girl Scout Cookies ) Murray Cookies, founded in Augusta, Georgia in 1940 as the Murray Biscuit Company, by John L. Murray and son John L. Murray Jr, known today for their line of sugar free cookies Nutri - Grain Pop - Tarts Pringles Rxbar Sunshine Biscuits Town House Zesta Crackers Cereal Advertisement, 1910s A list of cereal products produced by Kellogg 's, with available varieties : All - Bran : All - Bran Original, All - Bran Bran Buds, All - Bran Bran Flakes ( UK ), All - Bran Extra Fiber, All - Bran Guardian ( Canada ) Apple Jacks Apple Jacks Apple vs Cinnamon Limited Edition Apple Jacks 72 Flavor Blast ( Germany ) Bran Buds ( New Zealand ) Bran Flakes Chocos ( India, Europe ) Chocolate Corn Flakes : a chocolate version of Corn Flakes. First sold in the UK in 1998 ( as Choco Corn Flakes or Choco Flakes ), but discontinued a few years later. Re-released in 2011. Cinnabon Cinnamon Mini Buns Coco Pops Coco Rocks Coco Pops Special Edition Challenger Spaceship Coco Pops Crunchers Coco Pops Mega Munchers Coco Pops Moons and Stars Cocoa Krispies or Coco Pops ( also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America ) Cocoa Flakes Corn Flakes Complete Wheat Bran Flakes / Bran Flakes Corn Pops Country Store Crispix Crunch : Caramel Nut Crunch, Cran - Vanilla Crunch, Toasted Honey Crunch Crunchy Nut ( formerly Crunchy Nut Cornflakes ) Crunch Nut Bran Cruncheroos Disney cereals : Disney Hunny B 's Honey - Graham, Disney Mickey 's Magix, Disney Mud & Bugs, Pirates of the Caribbean, Disney Princess Eggo Extra ( Muesli ) : Fruit and Nut, Fruit Magic, Nut Delight Froot Loops : Froot Loops, Froot Loops ​ ⁄ Less Sugar, Marshmallow Froot Loops, Froot Bloopers Frosted Flakes ( Frosties outside of the US / Canada ) : Kellogg 's Frosted Flakes, Kellogg 's Frosted Flakes ​ ⁄ Kellogg 's Banana Frosted Flakes, Kellogg 's Birthday Confetti Frosted Flakes, Kellogg 's Cocoa Frosted Flakes, Less Sugar, Tony 's Cinnamon Krunchers Frosted Mini-Wheats ( known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria ) Fruit Harvest : Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry Fruit ' n Fibre ( not related to the Post cereal of the same name sold in the US ) Fruit Winders ( UK ) Genmai Flakes ( Japan ) Guardian ( Australia, NZ, Canada ) Honey Loops ( formerly Honey Nut Loops ) Honey Nut Corn Flakes Honey Smacks ( US ) / Smacks ( other markets ) Jif Peanut Butter Cereal ( US only ) Just Right : Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends -- Cranberry, Almond & Sultana ( Australia / NZ ), Just Right Crunchy Blends -- Apple, Date & Sultana ( Australia / NZ ) Kombos Krave ( Discontinued in the UK, US, Italy. Was returned to the European market in 2011, and to the US market in 2012 ) Komplete ( Australia ) Low - Fat Granola : Low - Fat Granola, Low - Fat Granola with Raisins Mini Max Mini Swirlz Mini-Wheats : Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrant Mueslix : Mueslix with Raisins, Dates & Almonds Nutri - Grain Nut Feast Oat Bran : Cracklin ' Oat Bran Optivita Raisin Bran / Sultana Bran : Raisin Bran, Raisin Bran Crunch, Sultana Bran ( Australia / NZ ), Sultana Bran Crunch ( Australia / NZ ) Raisin Wheats Rice Krispies / Rice Bubbles : Rice Krispies, Frosted Rice Krispies ( Ricicles in the UK ), Gluten Free Rice Krispies, Rice Bubbles, LCMs, Rice Krispies Cocoa ( Canada only ), Rice Crispies Multi-Grain Shapes, Rice Krispies Treats Cereal Rocky Mountain Chocolate Factory Chocolatey Almond cereal Scooby - Doo cereal : Cinnamon Marshmallow Scooby - Doo ! Cereal Smart Start : Smart Start, Smart Start Soy Protein Cereal Smorz Special K : Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond ( Australia ), Special K Forest Berries ( Australia ), Special K Purple Berries ( UK ), Special K Light Muesli Mixed Berries & Apple ( Australia / NZ ), Special K Light Muesli Peach & Mango flavour ( Australia / NZ ), Special K Dark Chocolate ( Belgium ), Special K Milk Chocolate ( Belgium ), Special K Sustain ( UK ) Spider - Man cereal : Spider - Man Spidey - Berry SpongeBob SquarePants cereal Strawberry Pops ( South Africa ) Super Mario Cereal Sustain : Sustain, Sustain Selection Tresor ( Europe ) Variety Vector ( Canada only ) Yeast bites with honey Kringelz ( formerly known as ZimZ ! ) : mini cinnamon - flavored spirals. Only sold in Germany and Austria Discontinued cereals and Foods This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( June 2015 ) Banana Bubbles Banana - flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter. Banana Frosted Flakes Bart Simpson 's No Problem - O 's and Bart Simpson 's Eat My Shorts Sold in the UK for a limited period Bart Simpson Peanut Butter Chocolate Crunch Cereal Bigg Mixx cereal Buckwheat & Maple Buzz Blasts ( based on Buzz Lightyear from the Toy Story movies ) C - 3PO 's cereal : Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself `` a New ( crunchy ) Force at Breakfast '' and was composed of `` twin rings phased together for two crunches in every double - O ''. In other words, they were shaped like the digit 8. After severing the cereal 's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports - oriented commercials. Chocolate Mud & Bugs Cinnamon Crunch Crispix Cinnamon Mini-Buns Cocoa Hoots : Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate - flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster. Coco Pops Strawss Complete Oat Bran Flakes Concentrate Corn Flakes with Instant Bananas Corn Soya cereal Crunchy Loggs Double Dip Crunch Eggo Waf - Fulls Frosted Krispies Frosted Rice : This was a combination of Frosted Flakes and Rice Krispies, using Rice Krispies with frosting on them. Tony Jr. was the brand 's mascot. Fruity Marshmallow Krispies Golden Crackles Golden Oatmeal Crunch ( later revised to Golden Crunch ) Gro - Pup Dog Food and Dog Biscuits Heartwise ( which contained psyllium, an Indian - grown grain used as a laxative and cholesterol - reducer ) Homer 's Cinnamon Donut Cereal ( based on The Simpsons TV cartoon ) Kenmei Rice Bran cereal KOMBOs ( orange, strawberry and chocolate flavors ) Kream Krunch Krumbles cereal : Manufactured approximately from the 1920s to the mid 1960s ; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time. Marshmallow Krispies ( later revised to Fruity Marshmallow Krispies ) Most Mr. T 's Muscle Crunch ( 1983 -- 1985 ) Nut & Honey Crunch OJ 's ( `` All the Vitamin C of a 4 - oz. Glass of Orange Juice '' ) OKs cereal ( early 1960s ) : Oat - based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O 's and the other half shaped like K 's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box ; this was replaced by the more familiar Yogi Bear. Pep : Best remembered as the sponsor of the Superman radio serial. Pokémon Cereal : A limited edition cereal that contained marshmallow shapes in the forms of Gen I Pokémon Pikachu, Oddish, Poliwhirl and Ditto. They later returned with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time. Pop - Tarts Crunch Powerpuff Girls Cereal Product 19 : Discontinued in 2016 Puffa Puffa Rice ( late 1960s -- early 1970s ) Raisin Squares Raisins Rice and Rye Razzle Dazzle Rice Krispies Sugar Stars / Stars / All - Stars cereal Strawberry Rice Krispies Strawberry Splitz 3 Point Pops Tony 's Cinnamon Krunchers Tony 's Turboz Triple Snack Woody Woodpecker cereal Yogos : Discontinued in 2011 Yogos ( Berry, Mango, Strawberry, 72 Flavor Blast ( Germany ), Cookies and Cream, Tacos ( Mexico ) ) Yogos Rollers : Discontinued in 2009 Start ( UK ) Marketing Kellogg 's Sans ( typeface used by Kellogg 's ) Various methods have been used in the company 's history to promote the company and its brands. Foremost among these is the design of the Kellogg 's logo by Ferris Crane under the art direction of famed type guru Y. Ames. Another was the well - remembered jingle `` KE double - L, O double - good, Kellogg 's best to you ! '' Kellogg 's was a major sponsor throughout the run of the hit CBS panel show What 's My Line ? It and its associated products Frosted Flakes and Rice Krispies were also major sponsors for the PBS Kids children 's animated series Dragon Tales. Kellogg 's is a sponsor of USA Gymnastics and produces the Kellogg 's Tour of Gymnastics, a 36 - city tour held after the Olympic games and featuring performances by recent medal - winning gymnasts from the United States. Premiums and prizes W.K. Kellogg was the first to introduce prizes in boxes of cereal. The marketing strategy that he established has produced thousands of different cereal box prizes that have been distributed by the tens of billions. Children 's premiums Kellogg 's Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal. But in 1909, Kellogg 's changed the book giveaway to a premium mail - in offer for the cost of a dime. Over 2.5 million copies of the book were distributed in different editions over a period of 23 years. Cereal box prizes In 1945, Kellogg 's inserted a prize in the form of pin - back buttons into each box of Pep cereal. Pep pins have included U.S. Army squadrons as well as characters from newspaper comics and were available through 1947. There were five series of comic characters and 18 different buttons in each set, with a total of 90 in the collection. Other manufacturers of major brands of cereal, including General Mills, Malt - O - Meal, Nestlé, Post Foods, and Quaker Oats, followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty. Mascots Licensed brands have been omitted since the corresponding mascots would be obvious ( e.g. Spider - Man is the mascot for Spider - Man Spidey - Berry ). Cocoa Hoots cereal : Newton the Owl Cocoa Krispies cereal ( Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe ) : Jose ( monkey ), Coco ( monkey ), Melvin ( elephant ), Snagglepuss ( Hanna - Barbera character ), Ogg ( caveman ), Tusk ( elephant ), and Snap, Crackle and Pop ( who were also, and remain as of February 2014, the Rice Krispies mascots ; see below ) Corn Flakes cereal : Cornelius ( rooster ) Frosted Flakes ( known as Frosties outside the US / Canada, Zucaritas in Latin America and Sucrilhos in Brazil ) cereal : Tony the Tiger Froot Loops cereal : Toucan Sam Honey Smacks ( US ) / Smacks ( other markets ) cereal : Dig ' Em Frog Raisin Bran cereal : Sunny the Sun Rice Krispies ( known as Rice Bubbles in Australia ) cereal : Snap, Crackle and Pop Ricicles ( UK Only ) cereal : Captain Rik Apple Jacks cereal : CinnaMon and Bad Apple Honey Loops cereal : Loopy ( bumblebee ), Pops ( honey bee ) Keebler cookies and crackers : Ernie and the Elves Motorsports Kellogg 's made its first foray into auto racing between 1991 and 1992 when the company sponsored the # 41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCAR Winston Cup Series and driven by Phil Parsons, Dave Marcis, Greg Sacks, Hut Stricklin, and Richard Petty, but they gained greater prominence for their sponsorship of 2 - time Winston Cup Champion Terry Labonte from 1993 to 2006, the last 12 years of that as the sponsor for Hendrick Motorsports ' # 5 car. Kellogg 's sponsored the # 5 for Labonte, Kyle Busch, Casey Mears, and Mark Martin until 2010, and it then served as an associate sponsor for Carl Edwards ' # 99 car for Roush Fenway Racing. Kellogg 's placed Dale Earnhardt on Kellogg 's Corn Flakes boxes for 1993 six - time Winston Cup champ and 1994 seven - time Winston Cup champ, as well as Jeff Gordon on the Mini Wheats box for the 1993 rookie of the year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three - time champ, and a special three - pack racing box set with Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett in 1996. Merchandising Kellogg 's has used some merchandising for their products. Kellogg 's once released Mission Nutrition, a PC game that came free with special packs of cereal. It played in a similar fashion as Donkey Kong Country ; users could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogg 's has also released `` Talking '' games. The two current versions are Talking Tony and Talking Sam. In these games, a microphone is used to play games and create voice commands for their computers. In Talking Tony, Tony the Tiger, one of Kellogg 's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game, instead. Some ( toy cars ) have the Kellogg 's logo on them, and occasionally their mascots. There was also a Talking Snap Crackle and Pop software. Olympic Games Kellogg 's frequently partners with the Olympic Games to feature American athletes from the Olympic Games on the packages of their cereal brands. In 2017, the company announced its marketing campaign for the 2018 Winter Olympic Games featuring American athletes Nathan Chen, Kelly Clark, Meghan Duggan and Mike Schultz. Controversies Questionable nutritional value Some of Kellogg 's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves. Food bloggers are also questioning the marketing methods used by cereal manufacturing companies such as Kellogg 's, due to their high sugar content and use of ingredients such as high - fructose corn syrup. 2010 cereal recall On June 25, the company voluntarily began to recall about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks because of an unusual smell and flavor from the packages ' liners that could make people ill. Kellogg 's said about 20 people complained about the cereals, including five who reported nausea and vomiting. Consumers reported the cereal smelled or tasted waxy or like metal or soap. Company spokeswoman J. Adaire Putnam said some described it as tasting stale. However, no serious health problems had been reported. The suspected chemical that caused the illnesses was 2 - methylnaphthalene, used in the cereal packaging process. Little is known about 2 - methylnaphthalene 's impact on human health as the Food and Drug Administration has no scientific data on its impact on humans, and the United States Environmental Protection Agency ( EPA ) also does not have health and safety data. This is despite the EPA having sought information on it from the chemical industry for 16 years. 2 - Methylnaphthalene is a component of crude oil and is `` structurally related to naphthalene, an ingredient in mothballs and toilet - deodorant blocks '' that the EPA considers a possible human carcinogen. Kellogg 's offered consumers refunds in the meantime. Only products with the letters `` KN '' following the use - by date were included in the recall. The products were distributed throughout the U.S. and began arriving in stores in late March 2010. Products in Canada were not affected. 2012 cereal recall Kellogg 's issued a voluntary recall of some of its `` Frosted Mini-Wheats Bite Size Original '' and `` Mini-Wheats Unfrosted Bite Size '' products due to the possibility of flexible metal mesh fragments in the food. The affected products varied in size from single - serving bowls to large 70 - ounce cartons. Use - by dates printed on the recalled packages ranged from April 1, 2013, to September 21, 2013, and were accompanied by the letters KB, AP or FK. Advertising claims We expect more from a great American company than making dubious claims -- not once, but twice -- that its cereals improve children 's health... -- Jon Leibowitz, Chairman of the F.T.C. On June 3, 2010, Kellogg 's was found to be making unsubstantiated and misleading claims in advertising their cereal products by the Federal Trade Commission ( FTC ). Kellogg 's responded by stating `` We stand behind the validity of our product claims and research, so we agreed to an order that covers those claims. We believe that the revisions to the existing consent agreement satisfied any remaining concerns. '' The FTC had previously found fault with Kellogg 's claims that Frosted Mini-Wheats cereal improved kids ' attentiveness by nearly 20 %. The Children 's Advertising Review Unit of the Council of Better Business Bureaus has also suggested that the language on Kellogg Pop - Tarts packages saying the pastries are `` Made with Real Fruit '' should be taken off the products. In July 2012, the UK banned a `` Special K '' advertisement due to its citing caloric values that did not take into account the caloric value of milk consumed with the cereal. In 2016 an ad telling UK consumers that Special K is `` full of goodness '' and `` nutritious '' was banned. Human Right violations of palm oil in 2016 According to Amnesty International in 2016, Kellogg 's palm oil provider Wilmar International profited from 8 to 14 - year - old child labor and forced labor. Some workers were extorted, threatened or not paid for work. Some workers suffered severe injuries from chemicals such as Paraquat. Kellogg 's alleged not being aware of the child abuses due to traceability ; Amnesty 's human rights director replied that `` Using mealy - mouthed excuses about ' traceability ' is a total cop - out. '' Political involvement Kellogg 's donated around US $2 million opposing California Proposition 37, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products. In March of 2016, though, they vowed to label all of their products with genetically modified organisms as such by 2020. In January 2012, Kellogg 's gave the Calhoun School a $250,000 grant for a `` three - part youth - based project on issues of white privilege and institutionalized racism ''. In August 2014, Kellogg 's called on the President to support the Paris Agreement on climate change. In 2016, Kellogg Company urged President - elect Donald Trump to `` continue the Paris Climate Agreement ''. Kellogg 's has donated to notable groups opposing voter - ID laws, such as the Applied Research Center ( now RaceForward ). The company also decided to remove their advertisements from the Breitbart News website. Breitbart News in turn called for a boycott of Kellogg 's products. Operations The Trafford Park factory in Greater Manchester, England -- Kellogg 's European base since 1938. The factory produces more cornflakes than any other Kellogg 's factory in the world. Australia : Pagewood Charmhaven ( snack and cereal plant closed in 2014. ) Belgium : Zaventem & Mechelen plant Brazil : São Paulo Colombia : Bogota Ecuador : Guayaquil Canada : Mississauga, Ontario -- Canadian head office Anjou, Quebec -- Eastern Canada sales office Calgary, Alberta -- Western Canada sales office London, Ontario -- manufacturers and distributes cereals ( including Corn Flakes ) in Canada. Closed at end of 2014, Belleville, Ontario -- cereal production plant opened 2009 and upgraded 2011 ; took over some operations from London after 2014 China : Shanghai -- Joint venture with agribusiness and food company Yihai Kerry France : Noisy - le - Grand, Paris Germany : Bremen India : Mumbai Republic of Ireland : Kellogg Europe Trading, Swords, Dublin Italy : Milan Japan : Shinjuku, Tokyo Malaysia : Bandar Enstek, Negeri Sembilan Mexico : Querétaro Middle East Israel : Lod Saudi Arabia : Jeddah UAE : Dubai Kuwait : Kuwait City Bahrain : Manama Oman : Azaiba, Muscat Lebanon : Beirut Jordan : Amman Qatar : Doha Syria : Damascus Egypt : Giza Libya : Tripoli Iran : Tehran Netherlands : Den Bosch Philippines : Alaska Milk Corporation Poland : Kutno Portugal : Lisbon Russia : Kellogg Rus LLC South Africa : Springs South Korea : Seoul Spain : Valls Sri Lanka : Colombo ; Sri Jayawardenapura Kotte Thailand : Bangkok, Rayong ( snacks and cereals ) United Kingdom : England : Manchester Scotland : Portable Foods Manufacturing Livingston Wales : Wrexham including Portable Foods Manufacturing United States : Battle Creek, Michigan Morocco See also Companies portal Food portal W.K. Kellogg Foundation Kellogg 's Cereal City USA -- a former tourist attraction in Battle Creek, Michigan focused on the company 's history List of breakfast cereals Toucan Sam # Maya Archaeology Initiative for a 2011 trademark dispute over another organization 's toucan logo A.D. David Mackay References ^ Jump up to : `` 10 - K 2012, Kellogg Company ''. Securities and Exchange Commssion. Jump up ^ `` 10 companies that control the world 's food ''. MarketWatch. September 2, 2014. Jump up ^ `` Kellogg Company 2015 Annual Report Form 10 - K '' ( PDF ). January 2, 2016. Jump up ^ `` Our Vision & Purpose ''. Kelloggcompany.com. Retrieved December 3, 2016. Jump up ^ `` Kellogg Company Fact Sheet ( PDF ) '' ( PDF ). kelloggcompany.com. Retrieved April 24, 2014. ^ Jump up to : `` Global brand, local values ''. Manchester Evening News. May 27, 2008. Jump up ^ `` Our Locations ''. www.kelloggcareers.com. Retrieved May 27, 2018. 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Jump up ^ `` Raisin Squares Cereal -- MrBreakfast.com ''. mrbreakfast.com. Jump up ^ `` Raisins Rice & Rye Cereal -- MrBreakfast.com ''. mrbreakfast.com. Jump up ^ `` 3 Point Pops Cereal -- MrBreakfast.com ''. mrbreakfast.com. Jump up ^ Robbins, David ( April 29, 2014 ). `` What 's My Line ? : A Treasure Trove ''. Retrieved December 25, 2014. Jump up ^ `` CTW -- Dragon Tales -- Fun & Games ! ( see bottom - of - page information ) ''. Archived from the original on June 20, 2000. Retrieved December 5, 2014. Jump up ^ `` Kellogg 's Tour of Gymnastics Champions ''. Kelloggstour.com. Retrieved December 3, 2016. ^ Jump up to : Rod Taylor ( September 1, 2003 ). `` Kelloggs history, William Keith ( W.K. ) Kellogg legacy Promotional Marketing content from Chief Marketer ''. Promomagazine.com. Archived from the original on February 8, 2012. Retrieved November 18, 2012. Jump up ^ Phil Ament. `` Corn Flakes History -- Invention of Kellogg 's Corn Flakes ''. Ideafinder.com. Retrieved December 27, 2010. Jump up ^ `` Kellogg 's Offers First Cereal Premium Prize ''. Timelines.com. Retrieved December 27, 2010. Jump up ^ `` Simone Biles and the Final Five Land a Cereal Box -- And It 's Not Wheaties ''. Time. Retrieved January 28, 2018. Jump up ^ `` Kellogg 's Olympic Push Begins Well Before the Winter Games ''. Retrieved January 28, 2018. Jump up ^ The Age. `` Parents fed up with junk food ads ''. The Age. November 9, 2011. Jump up ^ Richard Enion. `` Do Kellogg 's Really Care About You ? ''. Richeats.tv, November 16, 2011. Jump up ^ `` Kellogg 's recalls 28 million boxes of cereal ''. Allvoices.com. Archived from the original on October 10, 2012. Retrieved November 18, 2012. Jump up ^ Layton, Lyndsey ( August 2, 2010 ). `` US regulators lack data on health risks of most chemicals ''. Washington Post. Jump up ^ `` 2 - Methylnaphthalene ( CASRN 91 - 57 - 6 ) ''. United States Environmental Protection Agency. May 3, 2007. Retrieved October 27, 2010. Jump up ^ TOMSON and ZIOBRO, BILL and PAUL. `` Kellogg Recalls Mini-Wheats ''. The Wall Street Journal. Retrieved October 11, 2012. ^ Jump up to : `` FTC Investigation of Ad Claims that Rice Krispies Benefits Children 's Immunity Leads to Stronger Order Against Kellogg ''. FTC. June 3, 2010. Retrieved June 4, 2010. Jump up ^ `` In the Matter of Kellogg Company, FTC Docket No. C - 4262 '' ( PDF ). Concurring Statement of Commissioner Julie Brill and Chairman Jon Leibowitz. Federal Trade Commission. June 3, 2010. Retrieved June 4, 2010. ^ Jump up to : Chan, Sewell ( June 4, 2010 ). `` Kellogg to Restrict Ads to Settle U.S. Inquiry Into Health Claims for Cereal ''. The New York Times. Retrieved June 4, 2010. Jump up ^ Carey, Susan. `` Snap, Crackle, Slap : FTC Objects to Kellogg 's Rice Krispies Health Claim ''. The Wall Street Journal. June 4, 2010. Jump up ^ InvestorPlace ( June 4, 2010 ). `` Feds say Kellogg ads mislead parents ''. Top Stocks. MSN Money. Retrieved June 4, 2010. Jump up ^ `` Britain bans Kellogg 's for ' misleading ' advertisement ''. The Times Of India. July 5, 2012. Jump up ^ Sweney, Mark ( July 20, 2016 ). `` Kellogg 's Special K ads banned over ' full of goodness ' and ' nutritious ' claims ''. The Guardian. Retrieved May 30, 2017. Jump up ^ THE GREAT PALM OIL SCANDAL : LABOUR ABUSES BEHIND BIG BRAND NAMES Amnesty International November 30, 2016 Jump up ^ Kishore, Divya ( November 30, 2016 ). `` Amnesty report slams popular brands for profiting from labour abuses at Wilmar ''. Retrieved December 3, 2016. Jump up ^ Davies, Rob ( November 30, 2016 ). `` Firms such as Kellogg 's, Unilever and Nestlé ' use child - labour palm oil ' ''. The Guardian. Retrieved December 2, 2016. Jump up ^ `` Prop. 37 : Requires labeling of food products made from genetically modified organisms. Voter 's Edge ''. Votersedge.org. November 6, 2012. Retrieved August 25, 2013. Jump up ^ `` Kellogg to Label All GMOs Nationwide ''. The Daily Meal. Retrieved 2018 - 06 - 14. Jump up ^ CRC Staff ( May 1, 2013 ). `` The W.K. Kellogg Foundation : Subverting democracy and balkanizing America ''. Capital Research Center. Jump up ^ Oxfam ( August 13, 2014 ). `` Kellogg Steps Up to Tackle Climate Change ''. Retrieved December 3, 2016. Jump up ^ Davis, Dillion ( November 17, 2016 ). `` Kellogg Co. urges Trump to uphold Paris Agreement ''. The Detroit Free Press. Retrieved December 2, 2016. Jump up ^ `` Race Forward WK Kellogg Foundation Grant Page ''. November 30, 2016. Retrieved December 3, 2016. Jump up ^ O'Connor, Lydia ( November 29, 2016 ). `` Kellogg Is Latest Company To Pull Advertising From Breitbart ''. The Huffington Post. Retrieved December 3, 2016. Jump up ^ `` Kellogg 's dumps Breitbart ads, citing ' values ' ; Breitbart encourages boycott ''. Columbus Dispatch. AP. December 1, 2016. Retrieved December 1, 2016. Jump up ^ `` Factory ''. Kellogg 's. Archived from the original on August 31, 2011. Retrieved August 3, 2011. Jump up ^ `` Welcome to Careers at Kellogg Australia ''. Kellogg ( Aust. ) Pty. Ltd. Retrieved August 25, 2011. Jump up ^ `` Kellogg to close London cereal factory next year ''. CBC News. Jump up ^ `` Kellogg 's to close London plant by the end of 2014 ''. London. Jump up ^ `` Nous contacter ''. kelloggs.fr. ^ Jump up to : `` Kellogg Europe Trading Ltd ( KETL ) ''. Kellogg Company. Archived from the original on August 31, 2011. Retrieved August 25, 2011. Jump up ^ `` いい 朝食 が いい 日 を つくる - 日本 ケロッグ ''. kellogg.co.jp. Jump up ^ `` Kellogg to invest $130 M in Malaysia plant, eyes Asia - Pacific expansion ''. Venture Capital Post. January 10, 2014. Retrieved January 20, 2014. Jump up ^ `` Kellogg Company to invest US $130 m in Malaysia ''. The Malay Mail Online. January 10, 2014. Retrieved January 20, 2014. Jump up ^ `` Home : : Kellogg 's ''. Kelloggsalarabi.com. Retrieved November 18, 2012. Jump up ^ `` Kellogg Annual Report 2007 -- Kellogg North America Brands ''. archive.org. August 26, 2008. Retrieved June 14, 2018. Jump up ^ `` SEC Info -- Kellogg Co -- ' 10 - K ' for 1 / 1 / 05 -- EX-21.01 ''. Secinfo.com. Jump up ^ `` Alaska Milk Corporation ''. Alaskamilk.com.ph. Jump up ^ `` Kellogg 's to build a new factory in Poland ''. Gosiahill.com. Jump up ^ Kelloggs.co.za External links Wikimedia Commons has media related to Kellogg Company. Kellogg Company Corporate Business data for Kellogg 's : Google Finance Yahoo ! Finance Reuters SEC filings Corporate Responsibility report Nutrition site Directory of consumer sites Kellogg 's U.S. consumer site Kellogg 's Australian consumer site Kellogg 's UK consumer site Kellogg 's Greek consumer site Kellogg 's Merchandise website Old Kellogg 's adverts ( UK only ) Collection of mid-twentieth century advertising featuring Kellogg products from The TJS Labs Gallery of Graphic Design. Kellogg 's Divisions and brands Bear Naked Eggo Kashi Keebler Gardenburger Morningstar Farms Nutri - Grain Sunshine Biscuits Products Current Cereals All - Bran Apple Jacks Bran Buds Coco Pops / Cocoa Krispies Corn Flakes Corn Pops Complete Wheat Bran Flakes Country Store Crispix Cruncheroos Crunchy Nut Froot Loops Frosted Flakes / Frosties Frosted Mini-Wheats Fruit ' n Fibre Honey Loops Honey Smacks Just Right Krave Mini Swirlz Nutri - Grain Cracklin ' Oat Bran Raisin Bran Raisin Wheats Rice Krispies Smorz Special K Start Cookies and crackers Austin Carr 's ( USA ) Cheez - It Chips Deluxe Club Crackers E.L. Fudge Cookies Famous Amos Mother 's Cookies Vienna Fingers Wheatables Other Special K2O Protein Water Pop - Tarts Pringles Worthington Yogos Rollers Discontinued Cinnamon Crunch Crispix Disney Hunny B 's Honey - Graham Disney Mickey 's Magix Eggo Cereal Cinnamon Mini-Buns Pep Product 19 Puffa Puffa Rice Droxies Other John Harvey Kellogg Will Keith Kellogg W.K. Kellogg Foundation Commons ISNI : 0000 0004 0374 3416 Retrieved from `` https://en.wikipedia.org/w/index.php?title=Kellogg%27s&oldid=854635784 '' Categories : Kellogg Company 1906 establishments in Michigan American companies established in 1906 Breakfast cereal companies Companies based in Battle Creek, Michigan Companies listed on the New York Stock Exchange Food and drink companies established in 1906 Food product brands Multinational companies headquartered in the United States Hidden categories : Use mdy dates from June 2018 Use American English from June 2018 All Wikipedia articles written in American English All articles with unsourced statements Articles with unsourced statements from July 2016 Incomplete lists from August 2010 Articles needing additional references from June 2015 All articles needing additional references Articles with unsourced statements from September 2010 Wikipedia articles with ISNI identifiers Talk Contents About Wikipedia Bân - lâm - gú Català Cebuano Dansk Deutsch Español Esperanto Euskara فارسی Français 한국어 Bahasa Indonesia Íslenska Italiano עברית Nederlands 日本 語 Norsk Polski Português Română Русский Simple English Suomi Svenska Türkçe 粵語 中文 20 more Edit links This page was last edited on 12 August 2018, at 19 : 43 ( UTC ). 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Question: where did the name kellogg's come from
Answer: Will Keith Kellogg