Golden arches - wikipedia Golden arches `` McDonald 's logo '' redirects here. For the sign, see McDonald 's sign ( Pine Bluff, Arkansas ). The Golden Arches used on the exterior of the Times Square McDonald 's restaurant. The Golden Arches are the symbol of McDonald 's, the global fast - food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain 's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an `` M '' for `` McDonald 's ''. The third McDonald 's restaurant to open, located in Downey, California, is the oldest operating McDonald 's. It was the second restaurant to feature the Golden Arches design. Contents 1 History 2 Alternate versions 3 See also 4 References History In 1952, brothers Richard and Maurice McDonald decided they needed a new building to house their hamburger restaurant in San Bernardino, California. They wanted this building to have an entirely new design which would achieve two goals : even greater efficiency, and an eye - catching appearance. They interviewed at least four architects altogether, finally choosing Stanley Clark Meston, an architect practicing in nearby Fontana, in late 1952. The arches had a direct bearing on the interviewing process and their choice of Meston : the first architect they interviewed objected to the arches the brothers wanted ; a second wanted to change the arches ; a third, prominent Los Angeles architect Douglas Honnold, said that if the brothers were going to tell him what to do they would be better off doing it themselves. Along with their practical knowledge, the brothers brought Meston a rough sketch of two half - circle arches drawn by Richard. The idea of an arch had struck Richard as a memorable shape to make their stand more visible. After considering one arch parallel to the front of the building, he had sketched two half - circles on either side of the stand. Meston, together with his assistant Charles Fish, responded with a design which included two 25 - foot ( 7.6 m ) yellow sheet - metal arches trimmed in neon, called `` golden arches '' even at the design stage. His design also included a third, smaller arch sign at the roadside with a pudgy character in a chef 's hat, known as Speedee, striding across the top, trimmed in animated neon. According to architectural historian Alan Hess, `` Meston and Fish turned the crude half - circle suggested by Richard McDonald 's sketch into a tapered, sophisticated parabola, with tense, springing lines conveying movement and energy. '' In the same article Hess added this footnote : `` Who first suggested the parabola is unclear. Richard McDonald and George Dexter, the sign contractor who fabricated the first arches, recalled that Dexter came up with the idea and added them to the plans. Charles Fish, who did the working drawings and aided Meston in the design, attributes the idea to his familiarity with the form from a school project in which he used structural parabolas for a hangar. The form was one of many advanced engineering solutions, including folded plate roofs, that were in common currency. '' The first franchised outlet bearing Meston 's design opened in May 1953 in Phoenix, Arizona. Subsequent franchisees of the McDonald brothers were also required to use Meston 's design, although Meston adapted the plans for each to the conditions and building codes of each site. In 1962, seeking to upgrade its image, the company sought a new logo. Fred Turner sketched a stylized `` V '', but the company 's head of engineering and design, Jim Schindler, extended the `` V '' into an `` M '' resembling a McDonald 's store viewed from an angle, with a red isosceles trapezoid `` roof '' serving as background for lettering. The Golden Arches used as an entranceway in Toronto, Ontario. The Golden Arches of McDonald 's Canada incorporates a maple leaf into its design. While McDonald 's dropped the physical arches from nearly all of its restaurants in the 1960s, the Golden Arches have remained in the logo, and as a commonly understood term for the company. This was partially due to Louis Cheskin 's argument that the arches, which he likened to `` mother McDonald 's breasts '', had `` Freudian applications to the subconscious mind of the consumer and were great assets in marketing McDonald 's food. '' In Canada, all McDonald 's stores and commercials have a maple leaf in the middle of the Golden Arches. Alan Hess summarized the arch 's origin in Googie architecture and ultimate significance as follows : The arch was conceived by businessman Richard McDonald, an untrained designer with no knowledge of erudite architectural examples. His intent was pragmatic : to be noticed. This determined its scale, position, and simple shape visible over long distances following the precedent of earlier drive - ins with which he was familiar. To McDonald, the arch was an arbitrary form, without symbolic or historic associations, which he hoped would come to symbolize McDonald 's. The arches ' position implies no traditional use of the arch as an entry, nor are they structural. The architect delineated this formal concept determined by the client in the energetic lines and machine - like surfaces of a popular commercial vernacular style current in the 1940s and 1950s... Meston 's design proved successful as design and icon because of, not in spite of, its commercialism. The term `` Golden Arches '' is sometimes used as metonym, symbolizing capitalism or globalization in phrases such as the `` Golden Arches Theory of Conflict Prevention '', since McDonald 's is one of the more prominent American corporations that have become global in their reach ( along with Coca - Cola and Nike ). Alternate versions The McDonald 's in Sedona, Arizona The McDonald 's arches in Sedona, Arizona were made turquoise when the yellow colour had been deemed by government officials to be contrasting too much against the scenic red rock. The arches in the restaurant at 610 Del Monte Ave., Monterey, California, are in black. The restaurant at Champs - Elysées in Paris, France, includes a neon McDonald 's sign with white arches. Also the new McDonald 's in Bruges, Belgium, has the white arches. See also McDonald 's sign ( Pine Bluff, Arkansas ) References Wikimedia Commons has media related to McDonald 's signs. ^ Jump up to : Hess, Alan ( March 1986 ). `` The Origins of McDonald 's Golden Arches ''. Journal of the Society of Architectural Historians. 45 ( 1 ) : 60 -- 67. doi : 10.2307 / 990129. JSTOR 990129. Jump up ^ Mark Hughes ( 4 January 2008 ). `` Logos that became legends : Icons from the world of advertising ''. The Independent. Retrieved 2008 - 04 - 27. Jump up ^ `` Brand iconography - the secret to creating lasting brands ? '', from Brand Strategy, February 20, 1999, archived and partially paywalled at Highbeam.com Jump up ^ Turquoise McDonald 's arches ordered in Arizona town Jump up ^ One - of - a-kind design for new McDonald 's in Monterey Jump up ^ Paris has what is thought to be the only McDonald 's with white arches in place of their traditional golden ones. McDonald 's History Advertising ad programs Countries with franchises Legal cases Product list International availability People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Janice L. Fields Den Fujita Don Gorske Jack M. Greenberg Eikō Harada June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. Turner Company Hamburger University Leaps and Bounds McBarge McCafé McDonald 's # 1 Store Museum McDonald 's ( Will Rogers Turnpike ) Oldest McDonald 's restaurant Rock N Roll McDonald 's Ronald McDonald House Charities Products Beef Big Mac Big N ' Tasty Deluxe line Kiwiburger Quarter Pounder ( McRoyal ) Chicken Chicken McNuggets McChicken Other Deli Choices Filet - O - Fish Georgie Pie Happy Meal McArabia McGriddles McMuffin McRib Premium line Shamrock Shake Former Arch Deluxe McAfrika Advertising Campaigns Changeables Global Gladiators Golden Arches Mac Tonight McDonaldland McDonald 's Monopoly McDonald 's Treasure Land Adventure M.C. Kids McKids Ronald McDonald Teenie Beanies The Wacky Adventures of Ronald McDonald Sponsorships Kyle Larson ( NASCAR ) Jamie McMurray ( NASCAR ) Graham Rahal ( IndyCar Series ) McDonald 's All - American Game McDonald 's Championship McDonald 's Championship ( golf ) McDonald 's Cycle Center McDonald 's Gospelfest McDonald 's Olympic Swim Stadium Related Burger wars Donald Land Fast food advertising Mac and Me ( 1988 film ) McDonald 's sign ( Pine Bluff, Arkansas ) Supersize Branches Canada Israel New Zealand Criticism Fast Food Nation ( film ) McDonaldization McDonald 's Videogame McJob McRefugee McLibel Maxime, McDuff & McDo Super Size Me Do n't Eat This Book Legal cases Liebeck v. McDonald 's Restaurants Magee v. McDonald 's McDonald 's Restaurants v. Morris & Steel Sid & Marty Krofft Television Productions Inc. v. McDonald 's Corp. Related McDelivery Big Mac Index Bill Elliott McDonald 's Young Entertainers McWords San Ysidro McDonald 's massacre `` Seriously McDonalds '' Sydney River McDonald 's murders Taiwan McDonald 's bombings Urban legends Boom, Like That The Founder ( 2016 film ) Retrieved from `` https://en.wikipedia.org/w/index.php?title=Golden_Arches&oldid=814609563 '' Categories : McDonald 's Commercial logos Yellow symbols Symbols introduced in 1962 Hidden categories : All articles with unsourced statements Articles with unsourced statements from February 2017 Talk Contents About Wikipedia Español Bahasa Indonesia Português Edit links This page was last edited on 9 December 2017, at 21 : 28. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: what colour are the golden arches at the mcdonalds in sedona arizona
Answer: turquoise