St Michael ( brand ) - wikipedia St Michael ( brand ) For the archangel, see Michael ( archangel ). This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( March 2010 ) St Michael Product type Marks & Spencer brand Introduced 1928 Discontinued 2000 St Michael was a brand that was owned and used by Marks & Spencer ( M&S ) from 1928 until 2000. Contents 1 History 2 References 3 See also 4 External links History In 1875, the firm of N. Corah and Sons of Leicester had registered the St Margaret brand for their hosiery products. The name originated because their factory, which became one of the largest hosiery factories in Europe, was in the parish of St Margaret 's in Leicester. In 1926 Corahs entered into an agreement to supply Marks and Spencer directly rather than through a wholesaler. This had the potential to bring them into conflict with the Wholesale Textile Association. In order to protect their other distribution channels Corahs sought to develop an alternative brand name for their goods sold through Marks and Spencer. The name agreed by Simon Marks was St Michael, possibly after his father and co-founder of Marks & Spencer, Michael Marks but also because it was clearly linked in the public mind with the St Margaret brand which had a reputation for quality. The name was introduced in 1928 and originally applied only to products produced by Corahs but by 1950 and for the next fifty years, virtually all goods in Marks and Spencers were sold under the St Michael brand. The St Michael name was adopted as a ' quality guarantee ' and appeared as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in - store ordering receipts. In 2000, the new Marks & Spencer dropped the St Michael brand, and replaced it with the Marks & Spencer brand. The St Michael Quality Promise was subsequently phased out. References Jump up ^ `` M&S drops St Michael ''. BBC News Online. 2000 - 03 - 12. See also List of Marks & Spencer brands External links Marks & Spencer Retrieved from `` https://en.wikipedia.org/w/index.php?title=St_Michael_(brand)&oldid=800421955 '' Categories : Marks & Spencer Products introduced in 1928 2000 disestablishments in the United Kingdom British brands Hidden categories : Articles lacking sources from March 2010 All articles lacking sources Pages using deprecated image syntax Talk Contents About Wikipedia Add links This page was last edited on 13 September 2017, at 12 : 57. About Wikipedia

Question: when did marks and spencer stop using the st michael brand
Answer: 2000