South of the Border ( attraction ) - wikipedia South of the Border ( attraction ) South of the Border South of the Border 's large welcome sign Location Dillon, South Carolina, US Opened 1950 South of the Border is an attraction on Interstate 95 ( I - 95 ), US Highway 301 ( US 301 ) and US 501 in Dillon, South Carolina, just south of Rowland, North Carolina. It is so named because it is just south of the border between North Carolina and South Carolina and is themed in tongue - in - cheek, faux - Mexican style. The rest area contains restaurants, gas stations, a video arcade, and a motel, and truck stop as well as a small amusement park, a mini golf course, shopping and fireworks stores. Its mascot is Pedro, a caricature of a Mexican bandido. Contents 1 Design 2 History 3 Mascot 4 Pop culture 5 See also 6 References 7 External links Design The entire motif of South of the Border can be described as intentionally campy. South of the Border is located at the intersection of I - 95 and US 301 / US 501 just south of the border between South Carolina and North Carolina. The site is a 350 - acre ( 140 ha ) compound that contains a miniature golf course, truck stop, 300 - room motel, multiple souvenir shops, a campground, multiple restaurants, amusement rides, and a 200 - foot ( 61 m ) observation tower with a sombrero shaped observation deck. It is also home to `` Reptile Lagoon '', the largest indoor reptile exhibit in the US. Architectural features include `` a Jetsonsesque starburst chandelier '' in the lobby and Mimetic. Pedro 's Pleasure Dome is a swimming pool inside `` a junkyard version '' of a geodesic dome. A Washington Post review says, `` ( F ) lashing signs... throw technicolor pink and green and blue onto every surface. No destination or sentiment is too small to be blared out in bright orange. '' Numerous large statues of animals such as dolphins, horses, dogs, gorillas and dinosaurs can be found. The Peddler Steakhouse, the nicest of the restaurants, is shaped like a sombrero, while the Mexican - themed Sombrero restaurant is not, though its décor includes sombreros, cactus and terra cotta, with lots of lime green. There are areas that bring to mind the photography of William Eggleston, the cinematography of David Lynch, and the gas station art of Ed Ruscha. History South of the Border was developed by Alan Schafer in 1950. He had founded South of the Border Depot, a beer stand, at the location in 1949 adjacent to Robeson County which was, at one time, one of many dry North Carolina counties. Business was steadily expanded with Mexican trinkets and numerous kitsch items imported from Mexico. The site itself also began to expand to include a cocktail lounge, gas station and souvenir shop and, in 1954, a motel. In 1962, South of the Border expanded into fireworks sales, potentially capitalizing on the fact fireworks were illegal in North Carolina. In 1964 it was announced that the route for I - 95 would pass right by South of the Border, and the facility would be next to two exits and within view of the highway. By the mid-1960s, South of the Border had expanded to include a barber shop, drug store, a variety store, a post office an outdoor go - kart track complete with other outdoor recreational facilities and the 104 feet ( 32 m ) tall image of the mascot, Pedro. Over the years, the billboards with messages some considered racist and offensive changed to become tamer but still funny. Schafer continued to deny his attraction was racist. In fact, he was known for hiring African Americans, and even helping them to vote, and standing up to the Ku Klux Klan. About 300 people, mostly local employees, work at South of the Border. At one time, with 700 working there, it was the largest employer in Dillon County, South Carolina. Mascot This section contains close paraphrasing of a non-free copyrighted source, King, P. Nicole ( 2012 ). Sombreros and Motorcycles in a Newer South : The Politics of Aesthetics in South Carolina 's Tourism Industry. Relevant discussion may be found on the talk page. Ideas in this article should be expressed in an original manner. ( January 2016 ) Initially, Schafer only employed sombreros and serapes to advertise South of the Border. Schafer went to Mexico because of his import business and came back with two men he hired as bellboys, who people began calling Pedro and Pancho. From there, the Pedro mascot developed. Schafer eventually created Pedro, to add to the exotic element and theme of the attraction. Pedro is an exaggerated, cartoon - like representation of a Mexican bandit. Pedro wears a sombrero, a poncho and a large mustache. Minstrel shows were still popular in Dillon County in the 1940s and 50s, at about the time Pedro was created and P. Nicole King argues Pedro embodies the way in which people exoticized Mexico or Mexicans at the time while also remaining intentionally campy. Pedro has likewise been referred to as culturally offensive, politically incorrect or racist. P. Nicole King described Pedro 's image as a `` southern Jewish guy in brown face '' that was perhaps made, partially, in Schafer 's image. Schafer himself had previously dismissed criticism that Pedro is an unfair characterization of Mexicans arguing it 's a light - hearted joke. Today, all South of the Border employees, regardless of race, creed or color are referred to as Pedro. Pop Culture The opening scene of Season 3, Episode 5 of Eastbound & Down shows characters Eduardo Sanchez Powers and Casper robbing a Mexican store leading the viewers to believe they were still in Mexico. The scene later reveals they were actually robbing the gift shop at South of the Border and are now traveling in the United States. See also Tourist trap Ethnic stereotype Wall Drug, a similar attraction off Interstate 90 in South Dakota Breezewood, Pennsylvania References ^ Jump up to : Stanonis, Anthony Joseph, ed. ( 2008 ). Dixie Emporium : Tourism, Foodways, and Consumer Culture in the American South. Athens : University of Georgia Press. p. 148. OCLC 193911014. Jump up ^ http://www.thesouthoftheborder.com/2010/08/11/reptile-lagoon-south-of-the-borders-newest-attraction/ ^ Jump up to : Judkis, Maura ( July 14, 2016 ). `` This S.C. roadside attraction is garish, tacky and un-PC -- but I stopped anyway ''. Washington Post. ^ Jump up to : Reeves, James ( 2011 ). The Road to Somewhere : An American Memoir. New York : Norton and Company. p. 47. Jump up ^ `` History ''. South of the Border. Jump up ^ Stanonis ( 2008 ). Jump up ^ `` In College : Bernanke once had job at South of the Border ''. Fayetteville Observer. March 18, 2009. Archived from the original on January 31, 2010. Retrieved June 12, 2009. CS1 maint : Unfit url ( link ) ^ Jump up to : Stanonis ( 2008 ), p. 155. Jump up ^ Stanonis ( 2008 ), pp. 155 -- 156. ^ Jump up to : Wiersema, Libby ( July 18, 2017 ). `` South Carolina 's South of the Border survives modern times ''. Post and Courier. Retrieved July 18, 2017. Jump up ^ King, P. Nicole ( 2012 ). Sombreros and Motorcycles in a Newer South : The Politics of Aesthetics in South Carolina 's Tourism Industry. Univiversity Press of Mississippi. p. 90. ISBN 978 - 1617032516. ^ Jump up to : King ( 2012 ), p. 96. ^ Jump up to : Greenberg, Peter ( 2008 ). Do n't Go There ! : The Travel Detective 's Essential Guide to the Must - Miss Places of the World. Rodale. p. 255. Jump up ^ King ( 2012 ), pp. 87, 91. Jump up ^ `` 7 Controversial & Offensive Tourist Attractions In The U.S. '' Vibe. November 10, 2015. Jump up ^ King ( 2012 ), p. 91. Jump up ^ King ( 2012 ), pp. 93, 94. Jump up ^ King ( 2012 ), p. 93. Jump up ^ Martin, Garrett ( March 22, 2012 ). `` Eastbound & Down Review : `` Chapter 18 '' ( Episode 3.05 ) ``. Paste Magazine. Retrieved September 9, 2017. External links Wikimedia Commons has media related to South of the Border ( attraction ). Official website Photo Gallery and Fun Facts about South of the Border - SCIway.net, South Carolina Information Highway Article in Roadside America Article in RoadTrip America funny Tribute Song and Music Video Coordinates : 34 ° 29 ′ 52 '' N 79 ° 18 ′ 35 '' W ﻿ / ﻿ 34.49778 ° N 79.30972 ° W ﻿ / 34.49778 ; - 79.30972 Retrieved from `` https://en.wikipedia.org/w/index.php?title=South_of_the_Border_(attraction)&oldid=862443677 '' Categories : Amusement parks in South Carolina Buildings and structures in Dillon County, South Carolina Interstate 95 Landmarks in South Carolina Roadside attractions in South Carolina U.S. Route 301 U.S. Route 501 Tourist attractions in Dillon County, South Carolina 1950 establishments in South Carolina Amusement parks opened in 1950 Novelty buildings in South Carolina Hidden categories : CS1 maint : Unfit url Use mdy dates from April 2018 Pages using deprecated image syntax Wikipedia infobox amusement park articles without coordinates Articles needing cleanup from January 2016 All pages needing cleanup Articles with close paraphrasing from January 2016 All articles with close paraphrasing Coordinates on Wikidata Talk Contents About Wikipedia Add links This page was last edited on 4 October 2018, at 12 : 02 ( UTC ). 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Question: where is the south of the border located
Answer: on Interstate 95 (I-95),  US Highway 301 (US 301) and US 501 in Dillon, South Carolina, just south of Rowland, North Carolina