Estee Lauder ( businesswoman ) - wikipedia Estee Lauder ( businesswoman ) Estée Lauder Estée Lauder with a customer ( 1966 ) Josephine Esther Mentzer ( 1908 - 07 - 01 ) July 1, 1908 Corona, Queens New York City, U.S. ( 2004 - 04 - 24 ) April 24, 2004 ( aged 95 ) Manhattan, New York City, U.S. Nationality American Occupation Businesswoman Known for Co-founder of Estée Lauder Companies Spouse ( s ) Joseph Lauder ( 1930 - 1982, his death ) Children Parent ( s ) Max Mentzer Rose Schotz - Rosenthal Estée Lauder ( / ˈɛsteɪ ˈlɔːdər / ; July 1, 1908 -- April 24, 2004 ) was an American businessperson. She co-founded with her husband, Joseph Lauter ( later Lauder ), her eponymous cosmetics company. Lauder was the only woman on Time magazine 's 1998 list of the 20 most influential business geniuses of the 20th century. Contents 1 Early life and education 2 Career 3 Awards and honors 4 Personal life 5 Death 6 See also 7 References 8 Further reading 9 External links Early life and education Lauder was born Josephine Esther Mentzer in Corona, Queens, New York City, the second child born to Rose ( Schotz ) Rosenthal and Max Mentzer. Her parents were Hungarian - Jewish immigrants, her mother from Sátoraljaújhely and her father from Gelle ( now Holice, Slovakia ). Rose emigrated from Hungary to the United States in 1898 with her five children to join her husband, Abraham Rosenthal. But, in 1905, she married Max Mentzer, a shopkeeper who had also immigrated to the United States in the 1890s. When their daughter was born, they wanted to name her Eszti, after her mother 's favorite Hungarian aunt, but decided at the last minute to keep the name `` Josephine '', which they had agreed upon. Immediately though, the baby 's nickname became `` Estee '', and which is the name she grew up responding to. Eventually, when she launched her perfume empire with her husband, she added an accent mark to make her name sound French and began pronouncing it the way her father pronounced it in his Hungarian accent. She attended Newtown High School in Elmhurst, Queens, New York, and much of her childhood was spent trying to make ends meet. Like most of her eight siblings, she worked at the family 's hardware store, where she got her first taste of business, of entrepreneurship, and what it takes to be a successful retailer. Her childhood dream was to become an actress with her `` name in lights, flowers and handsome men. '' Lauder with artist Algur H. Meadows in 1972. When Estée grew older, she agreed to help her uncle Dr. John Schotz, a chemist, with his business. His company, New Way Laboratories, sold beauty products such as creams, lotions, rouge, and fragrances. She became more interested in his business than her father 's. She was fascinated watching her uncle create his products. He also taught her how to wash her face and do facial massages. After graduating from Newtown High School, she focused on her uncle 's business. Career Lauder named one of her uncle 's blends Super Rich All - Purpose Cream, and began selling his products to her friends. She sold creams like Six - In - One Cold Cream and Dr. Schotz 's Viennese Cream to beauty shops, beach clubs and resorts. One day, as she was getting her hair done at the House of Ash Blondes, the salon 's owner Florence Morris asked Lauder about her perfect skin. Soon, Estée returned to the beauty parlor to hand out four of her uncle 's creams and demonstrate their use. Morris was so impressed, she asked Lauder to sell her products at her new salon. In 1953, Lauder introduced her first fragrance, Youth - Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth - Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million. Lauder was a subject of a 1985 TV documentary, Estée Lauder : The Sweet Smell of Success. Explaining her success, she said, `` I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. '' Awards and honors Lauder received the Knight class of the Legion of Honour from the Consul General of France, Gerard Causer. She was the first woman to receive the Chevalier Commendation, on 16 January 1978. She was inducted to the Junior Achievement U.S. Business Hall of Fame in 1988. She received the Presidential Medal of Freedom in 2004. Personal life Estée met Joseph Lauter when she was in her early 20s. On January 15, 1930, they married. The surname was later changed from Lauter to Lauder. Their first child, Leonard, was born March 19, 1933. The couple separated in 1939 and she moved to Florida, but they remarried in 1942. Their second son, Ronald, was born in 1944. Estée and Joseph Lauder remained married until his death in 1982, and she later regretted her divorce, saying that she married young and assumed that she had missed out on life but soon found out that she had the `` sweetest husband in the world. '' Leonard became the chief executive of Estée Lauder and then chairman of the board. Ronald was a Deputy Assistant Secretary of Defense in the Reagan administration and was U.S. Ambassador to Austria in 1986 -- 87. Death At age 95, Lauder died of cardiopulmonary arrest on April 24, 2004 at her home in Manhattan. See also Biography portal Estée Lauder Companies Lauder family References Jump up ^ Estée Lauder at Find a Grave ^ Jump up to : `` Cosmetics Mogul Estee Lauder Dies ''. cbsnews.com. April 25, 2004. Retrieved August 8, 2008. Jump up ^ `` Estee Lauder ''. The Biography Channel. AETN UK. Archived from the original on July 14, 2014. Retrieved June 22, 2014. Jump up ^ Timothy Williams, Gates Among Time 's Top 20 20Th - Century Business Titans Seattle Times, November 30, 1998 Jump up ^ Severo, Richard ( 2004 - 04 - 26 ). `` Estée Lauder, Pursuer of Beauty And Cosmetics Titan, Dies at 97 ''. The New York Times. Retrieved May 9, 2010. ^ Jump up to : `` Josephine Esther Mentzer - New York, New York City Births ''. FamilySearch. Retrieved 3 January 2016. ^ Jump up to : Kent, Jacqueline C. ( 2003 ), Business Builders in Cosmetics, The Oliver Press, ISBN 1 - 881508 - 82 - X ^ Jump up to : Lauder, Estee. `` The Makings of a Beauty Tycoon : Estee Lauder is Born ''. EvanCarmichael.com. Retrieved August 29, 2016. Jump up ^ `` Population Schedule ''. Fourteenth Census of the United States. US Department of Commerce, Bureau of the Census. 1920. Retrieved August 29, 2016 -- via FamilySearch.com. Jump up ^ `` Population Schedule ''. Fifteenth Census of the United States. US Department of Commerce, Bureau of the Census. 1930. Retrieved August 29, 2016 -- via FamilySearch.com. Jump up ^ Votruba, Martin. `` Estée Lauder ''. Slovak Studies Program. University of Pittsburgh. Jump up ^ Lauder, Estee ( October 21, 1985 ). `` Estee Lauder ''. New York. New York Media. 18 ( 41 ) : 32. ISSN 0028 - 7369. Jump up ^ Herzog, Edwin ( May 2012 ). Majoroszog Journal. Missing or empty title = ( help ) ^ Jump up to : `` Estee Lauder biography ''. financial-inspiration.com. Archived from the original on February 22, 2008. Jump up ^ `` estee lauder Biography ''. thebiographychannel.co.uk. Archived from the original on October 25, 2012. Retrieved August 29, 2016. Jump up ^ Getty Images Archived February 2, 2017, at the Wayback Machine. Jump up ^ Kent 2003, p. 115. Jump up ^ `` Leonard Lauder ''. Cityfile.com. Archived from the original on October 11, 2010. Retrieved October 31, 2010. Jump up ^ `` Cosmetics Magnate Estee Lauder Dies at 97 ( washingtonpost.com ) ''. www.washingtonpost.com. Retrieved 2018 - 08 - 10. Jump up ^ Mirabella, Grace ( December 7, 1998 ). `` Beauty Queen : Estee Lauder : She turned cosmetics into a big business by making the experience at the sales counter a personal one ''. Time. Retrieved August 29, 2016. Jump up ^ `` Cosmetics mogul Estee Lauder dies ''. CNN. April 26, 2004. Retrieved August 29, 2016. Jump up ^ `` Just Who Was Our Envoy to Vienna ''. The New York Times. July 27, 1989. Retrieved 13 June 2014. Further reading Alpern, Sara, `` Estee Lauder, '' Jewish Women : A Comprehensive Historical Encyclopedia Kent, Jacqueline C. ( 2003 ), Business Builders in Cosmetics, The Oliver Press, ISBN 1 - 881508 - 82 - X The Editors Of Perseus Publishing ( 2003 ), The Big Book of Business Quotations, Basic Books, ISBN 0 - 7382 - 0848 - 5 Lauder, Estée. Estée : A Success Story. New York : Random House, 1985. ISBN 978 - 0 - 394 - 55191 - 3 OCLC 230830846 Epstein, Rachel S. Estée Lauder : Beauty Business Success. New York : Franklin Watts, 2000. ISBN 978 - 0 - 531 - 11705 - 7 OCLC 824192141 Koehn, Nancy F. Brand New : How Entrepreneurs Earned Consumers ' Trust from Wedgwood to Dell. Boston : Harvard Business School Press, 2001. ISBN 978 - 1 - 578 - 51221 - 8 OCLC 44868991 `` Part 2. The Present. Chapter 5. Estée Lauder. '' pp. 137 -- 200. Estée Lauder Australia Official Site, Estée Stories Blog, 5 Things You Did n't Know About Estée Lauder, https://www.esteelauder.com.au/estee-stories-article-5-things-you-didnt-know-about-estee-lauder, retrieved 19 June 2018. External links Biography page for Estee Lauder at Internet Movie Database Estée Lauder at Find a Grave GND : 121459462 ISNI : 0000 0003 6860 7514 LCCN : n85219110 RKD : 309287 SNAC : w6bk2hrm VIAF : 93380203 Estée Lauder Companies Lauder family Estée Lauder Founder William P. Lauder Executive Chairman Leonard Lauder Chairman Emeritus Aerin Lauder Creative Director Jane Lauder Global President People Fabrizio Freda President and CEO John Dempsey Group President Brands AERIN Bobbi Brown Clinique Darphin Estée Lauder GoodSkin Labs GLAMGLOW Jo Malone London La Mer LAB Series MAC Cosmetics Prescriptives Origins Osiao Smashbox Fragrance Aramis Coach Donna Karan Ermenegildo Zegna Kiton Marni Michael Kors Le Labo RODIN olio lusso Tom Ford Tommy Hilfiger Tory Burch Haircare Aveda Bumble and bumble Ojon Categories Estée Lauder Companies Lauder family Retrieved from `` https://en.wikipedia.org/w/index.php?title= Estée_Lauder_ ( businesswoman ) &oldid = 854251553 '' Categories : 2004 deaths American cosmetics businesspeople American people of Hungarian - Jewish descent American retail chief executives American women chief executives Businesspeople from New York City Cosmetics people History of cosmetics Lauder family People from Corona, Queens Presidential Medal of Freedom recipients Estée Lauder Companies American chief executives of fashion industry companies Chevaliers of the Légion d'honneur 1908 births Hidden categories : Find a Grave template with ID same as Wikidata Pages with citations lacking titles Webarchive template wayback links Use mdy dates from May 2011 Articles with hCards Articles containing Hungarian - language text Wikipedia articles with GND identifiers Wikipedia articles with ISNI identifiers Wikipedia articles with LCCN identifiers Wikipedia articles with RKDartists identifiers Wikipedia articles with SNAC - ID identifiers Wikipedia articles with VIAF identifiers Talk Contents About Wikipedia Asturianu Čeština Deutsch Ελληνικά Español فارسی Français 한국어 Bahasa Indonesia Italiano עברית Magyar मराठी Nederlands 日本 語 Polski Português Română Русский Simple English Slovenščina Српски / srpski Suomi Svenska Türkçe Tiếng Việt Winaray 中文 20 more Edit links This page was last edited on 10 August 2018, at 00 : 25 ( UTC ). 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Question: when did estee lauder youth dew come out
Answer: 1953