Where 's Wally ? - Wikipedia Where 's Wally ? For the first book in the series, see Where 's Wally ? ( book ). Where 's Wally ? Martin Handford with ( left to right ) Wizard Whitebeard, Woof, Odlaw, Wenda, and Wally List of titles Author Martin Handford Country United Kingdom Language English Genre Children 's literature, puzzle Publisher UK : Walker Books US : Little Brown & Co then Candlewick Press Published 1987 -- present Media type Print ( hardback and paperback ) Where 's Wally ? is a British series of children 's puzzle books created by English illustrator Martin Handford. The books consist of a series of detailed double - page spread illustrations depicting dozens or more people doing a variety of amusing things at a given location. Readers are challenged to find a character named Wally hidden in the group. Wally is identified by his red - and - white - striped shirt, bobble hat, and glasses, but many illustrations contain red herrings involving deceptive use of red - and - white striped objects. Later entries in the long - running book series added other targets for readers to find in each illustration. The books have also inspired a television show ( Where 's Wally ? : The Animated Series ), comic strip and a series of video games. Contents 1 History 2 Characters 3 International editions 4 Media 4.1 Books 4.1. 1 Primary books 4.1. 2 Other books 4.1. 3 Collections 4.1. 4 Publication details 4.2 Magazine 4.3 Television show 4.4 Film 4.5 Video games 4.6 Comic strip 4.7 Cereal boxes 4.8 Google Maps 5 Real - life Where 's Wally ? phenomena 5.1 World record attempts 5.2 Real - life recreation 6 See also 7 References History In 1986, Handford was asked by his art director at Walker Books to draw a character with peculiar features so that his pictures of crowds had a focal point. After much thinking, he came up with the idea of `` Wally '', a world traveller and time travel aficionado who always dresses in red and white. Sometimes it would take him up to eight weeks to draw a two - page sketch of the elusive `` Wally '' and the characters surrounding him. The first Where 's Wally ? book was published on 21 September 1987. The Where 's Wally ? books were published in the United Kingdom by Walker Books and in the United States under the title Where 's Waldo ? first by Little, Brown and Company before being taken on by Candlewick Press ( Walker Books ' American subsidiary publishing company ). The first four titles were originally printed in Italy, but later reprinted in China. The books became extremely popular and were localised for many different territories, with name changes for Wally in certain regions. The franchise also spawned other media in a more storyline - based form, including a television series, a comic strip and a series of video games. As the series goes on, Wally progressively becomes harder to find, reducing his size on the page and surrounding him by more other characters. In the first book, Wally was on average 0.99 square centimetres ( 0.153 square inches ) big. This was reduced to 0.80 cm ( 0.124 sq in ) in the second book, 0.33 cm ( 0.051 sq in ) in the third, and between 0.20 and 0.17 cm ( 0.031 and 0.026 sq in ) in the fourth through seventh book. He has also been surrounded by more other characters, from 225 on the first book 's first page to about 850 on the last book 's first page. Characters Wally, whose name was localised for certain international editions, for example Waldo in the United States and Canadian editions. In the first two books, Wally wandered alone and was the only person to be found in every illustration. Over time, more characters were added to find in each scene. Wilma, Wally 's friend first appeared in the Ultimate Fun Book, and was replaced by her identical twin sister Wenda in the Where 's Wally : The Magnificent Poster Book. Wenda, A friend of Wally who replaced her twin sister Wilma for In Hollywood ( although she previously appeared in The Magnificent Poster Book ). Odlaw, Wally 's nemesis, who made his print debut in The Magnificent Poster Book. He appears nearly the same as Wally, except that his clothes are yellow and black striped instead of red and white ; his glasses have a blue tint to them ; and he has a moustache. He also has a British accent in the television series. Although we are told `` his bad deeds are many '', he is not depicted in the books doing anything particularly nasty. However, in the television series, he is frequently seen to be attempting to steal Wally 's magical walking stick. His name `` Odlaw '' is simply a reversal of the spelling of `` Waldo '', the American name for Wally, although he is called `` Odlaw '' in the United Kingdom as well. Woof, Wally 's dog, first appeared in The Ultimate Fun Book, where he was identified as Wenda 's dog. Only his tail can be found, with the exception of the final page of Where 's Wally : The Wonder Book, which depicts all of Woof, and the six activity books released between 1993 and 1995 ( the first book of which is titled The Truly Terrific Activity Book ), where Woof shows himself to the reader. Wizard Whitebeard, first seen in The Fantastic Journey. His signature is his exceptionally long beard, which is often the key to finding him. In his first appearance, he was responsible for sending Wally on a quest to discover the truth about himself, and he has tagged along on Wally 's travels ever since. His appearance in The Ultimate Fun Book, however, is in just one scene ( `` Old Friends '' ) and his presence is unmentioned in the book and acts as one of the background characters. The Wally Watchers are Wally 's devoted fan - club that first appeared in Where 's Wally ? The Ultimate Fun Book ( 1990 ). They turn up wherever Wally goes, dressed in the same red - and - white striped outfit. 25 appear in most books, though there are 99 of them in the Ultimate Fun Book. In the earlier books, a character appears in every scene, which the reader must look to find out who it is. This is because no information on the characters is given in the books aside from the task to look for them. The characters appeared as background characters and all had something unique to them ( like blonde hair or a ginger beard ). In some cases, characters from previous scenes would also appear. International editions In international editions, Wally has often been given a name in the local language : Afrikaans : Willie Arabic : فضولي ( Fuḍūlī ) Bulgarian : Уоли ( Uoli ) Catalan : Wally Chinese : 威 利 Cantonese pronunciation : Wai lei Mandarin pronunciation : Wēilì Croatian : Jura Czech : Valdík Danish : Holger Dutch : Wally Estonian : Volli Finnish : Vallu French : Charlie Galician : Wally German : Walter Georgian : ვოლი ( Voli ) Greek : Γουόλι ( Gouόli ) Hebrew : אפי ( Efi ) Hindi : हेट्टी ( Heṭṭi ) Hungarian : Vili Icelandic : Valli Italian : Ubaldo, Wally Japanese : ウォーリー ( Wōrī ) Korean : 월리 ( Wolli ) Lithuanian : Valdas North American English : Waldo Norwegian : Willy Polish : Wally Portuguese : Wally Russian : Уолли ( Uolli ) Serbian : Гиле ( Gile ) Spanish : Wally Swedish : Waldo, Valle, Hugo Turkish : Ali, Gezgin Veli Vietnamese : Văn Lang Welsh : Wali Some examples of the full book names in other countries include : On és Wally ? ( Catalan ) 尋找 威 利 ( Chinese ) Gdje je Jura ? ( Croatian ) Hvor er Holger ? ( Danish ) Waar is Wally ? ( Dutch ) Missä Vallu ? ( Finnish ) Où est Charlie ? ( French ) ¿ Onde está Wally ? ( Galician ) Wo ist Walter ? ( German ) איפה אפי ? ( Hebrew ) Hvar er Valli ? ( Icelandic ) Ubaldo dove sei ? ( Italian ) ウォーリー を さがせ ! ( Japanese ) 월리 를 찾아라 ( Korean ) Hvor er Willy ? ( Norwegian ) Gdzie jest Wally ? ( Polish ) Onde está o Wally ? ( Portuguese ) Где Уолли ? ( Russian ) ¿ Dónde está Wally ? ( Spanish ) Var är Waldo ? ( Swedish ) Ali nerede ? ( Turkish ) Văn Lang ở đâu ? ( Vietnamese ) Ble mae Wali ? ( Welsh ) Media Books Primary books As of 2009, there are seven primary Wally books. The books were released both in hard - cover ( for the original books ) and subsequently in paperback. Each contains around a dozen scenes with Wally hidden in them. Each book has additional hidden objects and / or characters hidden in each scene specific to that book. The books usually reserve telling the reader about some item ( s ) to find until the end of the book so that the reader will have to go through the book again. The books contain checklists for each scene of interesting things or people to find. Where 's Wally ? ( US title : Where 's Waldo ? ) ( 1987 ) Where 's Wally Now ? ( US title : Find Waldo Now, renamed Where 's Waldo Now ? later ) ( 1988 ) Where 's Wally ? The Fantastic Journey ( US title : The Great Waldo Search ) ( 1989 ) Where 's Wally in Hollywood ? ( US title : Where 's Waldo in Hollywood ? ) ( 1993 ) Where 's Wally ? The Wonder Book ( US title : Where 's Waldo ? The Wonder Book ) ( 1997 ) Where 's Wally ? The Great Picture Hunt ! ( US title : Where 's Waldo ? The Great Picture Hunt ! ) ( 2006 ) Where 's Wally ? The Incredible Paper Chase ( US title : Where 's Waldo ? The Incredible Paper Chase ) ( 2009 ) There have been three rounds of revised editions. In 1993, to coincide with the publication of In Hollywood, the first three books were reprinted with Wenda, Woof and the Wally Watchers added to the original illustrations, and the books were numbered on the cover. A `` pocket edition '' of the first book was also published, in a tiny A6 format ( 105 by 148 millimetres, 4.1 in × 5.8 in ). Wally is even harder to spot when shrunk to this degree, and later printings included a free magnifying lens. In 1997, to coincide with the publication of The Wonder Book, special `` Tenth Anniversary Editions '' of the first four books were published with a distinct silver border on their front covers, and added later - introduced characters and objects to look for in every scene, and also moved Wally to different locations from the original versions. These special editions appeared in both standard and `` pocket '' formats. In 2007, for the 20th anniversary of the first book, the special editions of 1997 ( and The Great Picture Hunt ) were re-released with a new cover into paperback format. The silver borders on the books were removed and instead, the books were numbered in the top left - hand corner of the cover. Aside from the new numbering system, some of the front covers were also revised otherwise ; for example, the `` NOW ? '' on the cover of Where 's Wally Now ? was given a 2D effect, but it was originally designed to look like a 3D shape. Other books In addition to the primary books, other books have also been published in the Wally franchise. The first alternate - format Wally book was the Ultimate Fun Book. In addition to standard Wally scenes, this paperback activity book featured other types of games and activities, as well as cardboard punch - outs and stickers. The Magnificent Poster Book, which was a large - format book of posters including five scenes from past books and six new scenes ( later included in The Great Picture Hunt ). Where 's Wally ? The Ultimate Fun Book ( 1990 ) Activity book Where 's Wally ? The Magnificent Poster Book ( 1991 ) Larger book containing cut - out posters Where 's Wally ? The Dazzling Deep - sea Divers Sticker Book ( 1994 ) Sticker book and play scene Where 's Wally ? The Fabulous Flying Carpets Sticker Book ( 1994 ) Sticker book and play scene A Where 's Wally ? Fun Fact Book : Plundering Pirates ( 2000 ) Educational Where 's Wally ? book with new scenes and facts A Where 's Wally ? Fun Fact Book : Fighting Knights ( 2000 ) Educational Where 's Wally ? book with new scenes and facts Where 's Wally ? ( 2008 ) A £ 1 World Book Day Book Where 's Wally ? The Spectacular Poster Book ( 2010 ) Larger book containing cut - out posters Where 's Wally ? The Search for the Lost Things ( 2012 ) Where 's Wally ? 25th Anniversary Annual ( 2012 ) Several other `` activity books '' have also been published featuring art from the `` Where 's Wally '' comic strip : Where 's Wally ? The Truly Terrific Activity Book ( 1993 ) Where 's Wally ? The Absolutely Amazing Activity Book ( 1993 ) Where 's Wally ? The Wildly Wonderful Activity Book ( 1994 ) Where 's Wally ? Simply Sensational Activity Book ( 1994 ) Where 's Wally ? The Really Remarkable Activity Book ( 1995 ) Where 's Wally ? The Completely Crazy Activity Book ( 1995 ) Where 's Wally ? Bumper Activity Book ( 1995 ) -- previous four books in one volume. The first six activity books mentioned were reprinted in 2009 in a smaller size with different packaging. Collections Year Title Contains 1995 Bumper Activity Book The Wildly Wonderful Activity Book, The Simply Sensational Activity Book, The Really Remarkable Activity Book and The Completely Crazy Activity Books in one large book. 2000 Boxed Set Where 's Wally ?, Where 's Wally Now ?, The Ultimate Fun Book, The Truly Terrific Activity Book and The Absolutely Amazing Activity Book The Completely Cool Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood and The Wonder Book special editions 2006 The Mega Mini Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey and In Hollywood mini special editions. 2007 The Solid Gold Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood, The Wonder Book special editions and The Fabulous Flying Carpets Sticker Book. 2009 The Ultimate Travel Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood and The Wonder Book special editions in one travel - sized book. 2009 The Magnificent Mini Box Set Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood and The Wonder Book mini special editions with special Where 's Wally ? magnifying glass. 2011 The Totally Essential Travel Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood, The Wonder Book, The Great Picture Hunt and The Incredible Paper Chases special editions in one travel - sized book. 2012 The Wow Collection Where 's Wally ?, Where 's Wally Now ?, The Fantastic Journey, In Hollywood, The Wonder Book, and The Great Picture Hunt special editions and an 80 - piece jigsaw puzzle ( of WallyWorld Again, from The Great Picture Hunt ! ) in a hardcover slipcase. Publication details As at 2017, only the special editions of the original five books are still in print, as well as a paperback 2007 reprint of The Great Picture Hunt and a paperback 2010 reprint of The Incredible Paper Chase. 1997 's The Wonder Book was the last numbered book in the series to contain new, original scenes, as The Great Picture Hunt and The Incredible Paper Chase contain both new scenes and older ones from The Ultimate Fun Book and The Magnificent Poster Book, as these books are no longer in print. The scene originally titled `` Among the Pirates '' is the most used, as it has appeared in 1991 's The Magnificent Poster Book, 2000 's Plundering Pirates, 2006 's The Great Picture Hunt, and a jigsaw puzzle. Magazine A series of geographical magazines for children was published in the United Kingdom, Ukraine, Ireland, Australia, New Zealand, South Africa, Portugal, Poland, Brazil, France, Hungary, Czech Republic, Malta, Bulgaria and Russia, called Wally 's World. In each issue Wally travelled to a different country or region of the world giving the reader interesting facts. 52 issues were published from January 1997 to January 1998, when Wally 's History of the World began, focusing more on history than geography. The first issue was given away free with the last issue of Wally 's World. Television show Main article : Where 's Wally ? : The Animated Series A 13 - episode animated series, Where 's Wally ? : The Animated Series, with Townsend Coleman as the voice of Wally, was produced by DiC for CBS in 1991 for the North American market under the `` Waldo '' name. The show was later translated for international markets -- usually renaming the character to match the books of that country. The dialogue and theme song were recorded in alternative Wally versions, with the same voice cast of the original US production, in order to market the show in the UK. The distribution rights to the show are currently held by HIT Entertainment. A new animated series will air on Universal Kids in 2019. Film A film based on the Where 's Wally ? series of books has been pursued by various studios. Nickelodeon was the one of the studios to take an interest in the idea but when the regime at Paramount ( Nickelodeon 's parent company ) changed, the project was cancelled. In June 2009, it was announced that Universal Studios ( who would later obtain ownership of the property through its 2016 acquisition of Classic Media 's owner DreamWorks Animation ) and Illumination Entertainment had acquired the rights to turn Where 's Wally ? into a live - action film, but the project was also cancelled. In November 2011, Metro - Goldwyn - Mayer and Classic Media announced that a live - action film based on the Where 's Wally ? series is in development. Screenwriter Todd Berger has been hired to write the story for the film, which was slated to be released in the summer of 2015. On March 9, 2016, Deadline reported that Seth Rogen and Evan Goldberg are in talks to produce the film with their producing partner James Weaver while Kyle Hunter and Ariel Shaffir will write the film, under their Point Grey Pictures banner. The 1994 comedy film Naked Gun 331⁄3 : The Final Insult, starring Leslie Nielsen and Priscilla Presley, features a cameo appearance by Wally ( locally known as Waldo ) at the end of the film during a scene that takes place at the Academy Awards. During the 2012 Super Bowl, Wally was featured in a MetLife commercial. As in the series, Wally was hard to find in the commercial. Video games A number of North American video games were developed using the US / Canada regional name `` Waldo ''. Where 's Waldo ? ( 1991 ) ( NES ) The Great Waldo Search ( 1992 ) ( NES, SNES, Mega Drive ) Wally wo Sagase ! ( 1993 ) ( Super Famicom ) ( Japan - exclusive title published by Tomy ) Where 's Waldo at the Circus ( 1995 ) ( PC ) Where 's Waldo ? : Exploring Geography ( 1996 ) ( PC ) Where 's Waldo ? The Fantastic Journey ( 2009 ) ( PC, Mac, Nintendo Wii, Nintendo DS, iPhone, iPad, iPod Touch ) Where 's Waldo ? in Hollywood ( 2010 ) ( iPhone, iPad, iPod Touch ) Waldo & Friends, a mobile game published by Ludia, Inc. on iOS and Android in 2015, but is no longer available for download Comic strip For several years in the early and mid-1990s, Where 's Wally ? was turned into a Sunday newspaper comic / puzzle, distributed by King Features Syndicate. The comics were also released in book form in the US, using the regional name ' Waldo '. Cereal boxes In the early 1990s Quaker Life Cereal in the US carried various Where 's Wally ? scenes on the back of the boxes along with collector 's cards, toys and send - away prizes. This was shown in The Simpsons episode `` Hello Gutter, Hello Fadder '' where Homer shouts `` WALDO, WHERE ARE YOU ? ! '' after looking at the scene on the cereal box as Waldo walks by the kitchen window. Google Maps On 1 April 2018 Google Maps added a minigame in which one can look for Wally and his friends around the world -- in the Andes ( Chile ), Surfers Paradise beach ( Australia ), in the Pyeongchang Olympic Stadium ( South Korea ), at the La Tomatina festival ( Spain ), in Hollywood and in the Picard crater on the Moon. Real - life Where 's Wally ? Phenomena World record attempts Attendees at the 2011 Where 's Wally ? World Record event in Dublin, Ireland On Thursday 2 April 2009, 1,052 students, alumni, and members of the community at Rutgers University in New Brunswick, New Jersey, America, captured the Guinness World Record for the largest gathering of people dressed as Waldo. The event raised money for local public schools. On Monday 31 May 2010, Great Yarmouth attempted to break this record, but fell short of 1,052 with only 930 fans. On Sunday 19 June 2011, the previous record was broken when 3,872 people dressed as Wally gathered in Merrion Square, Dublin, Ireland. The Waldo Waldo 5K has tried to break the record in a 5 - kilometre fun run to raise money for the Waldo Canyon Fire burn area in Colorado Springs, Colorado, US, every year since the fire in July, 2012. The first attempt, on Sunday 21 October 2012, had just over a thousand The second attempt, on Sunday 27 October 2013, had over 2,700. The third attempt, on Sunday 26 October 2014, hosted 3,104 participants. The fourth attempt, on Saturday 17 October 2015 increased the count to 3,400 participants. The fifth attempt was made on 22 October 2016, with a final count of 3,524. The next race was held on Saturday 21 October 2017. Real - life re-creation On Saturday 12 September 2009 a re-creation took place in downtown Chicago. The re-creation featured all of the characters, Wally, Wenda, Wizard Whitebeard, Odlaw, and Woof, hiding throughout downtown Chicago and invited others to come and find them. Universities including the University of Exeter have had Where 's Wally Societies, in which members dress as Wally and play games such as Hide - and - seek on campus grounds. See also 1980s portal 1990s portal Wimmelbilderbuch Where 's Wally on Google Maps References Jump up ^ Duckett, Jodi ( 26 November 1997 ). `` Wally 's World ''. LA Times. Retrieved 23 August 2010. Jump up ^ `` Up Against the Waldo '', by Cyndi Stivers, 14 December 1990, Entertainment Weekly. Retrieved 8 Feb 2010. Jump up ^ `` Interview with Martin Handford '', Scholastic Book Club. Retrieved 7 Feb 2010. Jump up ^ ( 1 ) Walker Books. Retrieved September 20, 2012. Jump up ^ Blatt, Ben ( 7 March 2017 ). `` Where 's Waldo 's Elusive Hero Did n't Just Get Sneakier. He Got Smaller ''. Slate. Jump up ^ http://www.hitentertainment.com/hitcatalogue/whereswally.html Jump up ^ http://kidscreen.com/2018/04/05/universal-kids-finds-new-wheres-waldo-series/ Jump up ^ `` ' Waldo ' finds his way to the bigscreen -- Entertainment News, Film News, Media ''. Variety. 1 June 2009. Retrieved 1 June 2009. Jump up ^ Debruge, Peter ( July 17, 2013 ). `` Illumination Chief Chris Meledandri Lines Up Originals for Universal ''. Variety. Retrieved July 18, 2013. At the same time, Illumination has scrapped a number of planned movie ideas. `` Waldo '' and a Tim Burton - helmed, stop - motion `` The Addams Family '' are dead. The company abandoned a Woody Woodpecker pic, and could n't crack `` Clifford the Big Red Dog. '' Jump up ^ `` MGM Acquires Film Rights To Where 's Waldo ? Franchise, Eyes Live - Action Pic ''. MGM via Deadline. 7 November 2011. Retrieved 7 November 2011. Jump up ^ Sivadel, Sulai. `` ' Where 's Waldo ? ' Movie Snags a Writer ''. ScreenRant. Retrieved 22 March 2013. Jump up ^ Fleming, Jr, Mike ( March 9, 2016 ). `` Seth Rogen & Evan Goldberg To Spearhead ' Where 's Waldo ' For MGM ''. Deadline. Jump up ^ Waldo Google Maps - Where 's Wally added as new mini-game ahead of April Fool 's Day 2018 Jump up ^ Google Maps Jump up ^ `` Where ISN 'T Wally ? 930 fans put on bobble hats and glasses to break world record ''. Daily Mail. London. 1 June 2010. Jump up ^ `` Rutgers students set Where 's Waldo record ''. Retrieved 1 January 2017. Jump up ^ Ingle, Róisín ( 20 June 2011 ). `` Let me entertain you ''. The Irish Times. Jump up ^ `` Waldo Waldo 2012 ''. 21 Oct 2012. Jump up ^ `` Waldo Waldo 2013 ''. 27 Oct 2013. Jump up ^ `` Waldo Waldo 2014 ''. 26 Oct 2014. Jump up ^ `` Waldo Waldo 2015 ''. 17 Oct 2015. Jump up ^ `` The Waldo Waldo ''. 22 Oct 2016. Jump up ^ `` Waldo Waldo 2016 ''. 22 Oct 2016. Jump up ^ http://waldo5k.com/ Jump up ^ `` Play real - life Where 's Waldo ? downtown this Saturday -- on A.V. Chicago Decider ''. Jump up ^ `` Where 's Waldo ? In Chicago ! ''. NBC Chicago. Where 's Wally ? Books Where 's Wally ? Where 's Wally Now ? The Fantastic Journey The Ultimate Fun Book The Magnificent Poster Book ! Where 's Wally in Hollywood ? The Wonder Book The Great Picture Hunt ! The Incredible Paper Chase Television Where 's Wally ? : The Animated Series episodes Video games Where 's Waldo ? ( 1991 ) The Great Waldo Search ( 1992 ) Where 's Waldo at the Circus ( 1995 ) Where 's Waldo ? : Exploring Geography ( 1996 ) Where 's Waldo ? The Fantastic Journey ( 2009 ) Other Martin Handford Where 's Wally comic strip International variations of Where 's Wally ? The Waldo Waldo 5K Where 's Waldo ? magazine Retrieved from `` https://en.wikipedia.org/w/index.php?title=Where%27s_Wally%3F&oldid=866257494 '' Categories : British picture books Puzzle books Where 's Wally ? 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Question: what came first where wally or where waldo
Answer: Where's Wally?