Iceland ( supermarket ) - wikipedia Iceland ( supermarket ) This article is about the supermarket chain. For supermarkets in Iceland, see List of supermarket chains in Iceland. `` Iceland Foods '' redirects here. For foods of Iceland, see Icelandic cuisine. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( November 2013 ) Iceland Foods Ltd Type Private Industry Retailing Founded 1970 Headquarters Deeside, Wales, United Kingdom Number of locations 800 + ( 2016 ) Key people Sir Malcolm Walker ( Founder and CEO ) Products Frozen foods and Groceries Net income £ 160 million ( 2014 ) Number of employees 23,000 + ( 2016 ) Website www.iceland.co.uk Iceland Foods Ltd ( trading as Iceland ) is a British supermarket chain, with emphasis on the sale of frozen foods, including prepared meals and vegetables. They also sell non-frozen grocery items such as produce, meat, dairy, and dry goods. The company has an approximate 2.2 % share of the UK food market. Contents 1 History 2 Promotions 3 Identity and marketing 4 Store locations 5 References 6 External links History Iceland began business in 1970, when Malcolm Walker opened the first store in Leg Street, Oswestry, Shropshire, England, with his business partner Peter Hinchcliffe investing £ 59 for one month 's rent at the store. Walker chose the name as he was a family friend of the recently deposed Icelandic Prime Minister Hermann Jónasson. They were still employees of Woolworths at the time, and their employment was terminated once their employer discovered their job on the side. Iceland initially specialised in loose frozen food. By 1977 they opened a new store in Manchester selling own labelled packaged food, and by 1978 it had 28 stores to its name. The exterior of an Iceland supermarket in Horwich, Bolton, Greater Manchester. In 1983, the business grew by purchasing the 18 stores of Bristol based St. Catherine 's Freezer Centres, and in 1984 the business went public for the first time. The cash investment was used to purchase South East based Orchard Frozen Foods in 1986, and the purchase of larger rival Bejam in 1988. In 1993 Iceland took over the food halls of the Littlewoods department store and also acquired the French Au Gel chain. The latter move proved unsuccessful and the stores were dropped within a year. In 1996, seven stores were opened in Dublin and one in Letterkenny. They all closed down in 2005 owing to financial difficulties. The supermarket also attempted ties with British Home Stores. In May 2000, Iceland merged with Booker plc with Booker 's Stuart Rose taking the role of CEO of the merged company. He left for the Arcadia Group in November 2000 and was replaced by Bill Grimsey in January 2001. Iceland store in south London. Soon after Grimsey 's appointment, Malcolm Walker, Iceland 's founder and chairman, was forced to stand down as it was revealed that he had sold £ 13.5 million of Iceland shares five weeks before the company released the first of several profits warnings. Walker was fully cleared of these allegations in October 2004. Iceland 's holding company was renamed the Big Food Group in February 2002, and attempted a refocus on the convenience sector with a bid for Londis. Grimsey remained until the takeover and demerger of the Big Food Group by a consortium led by the Icelandic company, Baugur Group in February 2005. Walker returned to his previous role at Iceland. Iceland 's website has a page critical of Grimsey 's period in control. After Baugur Group collapsed in 2009, a 77 % stake in Iceland came into the ownership of the Icelandic banks Landsbanki and Glitnir. In 2012 the stake was purchased by a consortium including Malcolm Walker and Graham Kirkham. Since Malcolm Walker 's return to the company, Iceland has reduced the workforce by 500 jobs at the Deeside head office, with approximately 300 jobs moved in September as a result of a relocation of a distribution warehouse from Deeside to Warrington. During July 2006, 300 workers took industrial action with the support of their union, blocking several lorries from entering the depot. Despite this, the transfer to Warrington took place and the new warehouse was later outsourced to DHL in April 2007. In November 2008, Iceland re-entered the Irish market, when it reopened a store in Ballyfermot in Dublin, after Iceland agreed a franchise deal with an Irish cash and carry company, AIM, and in November 2009 a second store reopened in Finglas, Dublin. A third opened on the Navan Road in September 2010. A fourth store opened in the Ilac Centre in Dublin in November 2010. There are now ten Iceland stores in Ireland. The interior of an Iceland supermarket in Horwich, Bolton, Greater Manchester In January 2009, Iceland announced that it would buy 51 stores in the UK from the failed Woolworths Group chain, three days after the final 200 Woolworths stores closed their doors for the last time. In April 2009, Iceland announced plans to close its appliance showrooms by September 2009 to concentrate on food retailing. Iceland 's sales for the year ended 27 March 2009 were £ 2.08 billion, a 16 % increase on the previous year, with net profits of £ 113.7 million. An additional Iceland store opened in Dudley town centre on 2 December 2010 in part of the former Beatties department store, 21 years after their initial departure from the town. Iceland also operates stores in Spain and Portugal, in conjunction with Spanish - based retailer Overseas. The stores stock Iceland products as well as Waitrose 's. On 28 July 2012 Iceland opened a store in Kópavogur, Iceland. Today Iceland operates 3 24 / 7 stores located in Kópavogur and the capital Reykjavík. Sandpiper CI has five Iceland franchise supermarkets in Jersey and two in Guernsey. In 2013, two labs, one in Ireland and another in Germany, on behalf of the Irish state agency FSAI, identified 0.1 % equine DNA in some Iceland products. Malcolm Walker caused controversy when on a BBC Panorama programme ( 18 February 2013 ) he was asked why the products had passed British tests but failed the Irish ones. He replied, `` Well, that 's the Irish, is n't it ? ''. On 25 November 2013, Iceland acquired seven Irish stores which were previously franchised. On 27 November, Iceland began selling appliances online again in partnership with DRL Limited. In May 2014, Iceland reintroduced online shopping, which was dropped in 2007. Promotions The company has more recently made large scale changes its promotions. In the past `` Buy One Get One Free '' and Meal Deals ( a selection of products for a set price ) were common in stores. These have now been reduced and replaced with products offering bigger packs at the original prices. The pricing system has also been changed with many products having their prices rounded up or down to the nearest multiple of 25p, this is known as Clear Cut Prices. 2006 also saw a huge surge in ' Home Delivery ' promotion. This service is now one of the main focuses of the company. When a customer spends £ 20 or more whilst shopping in store, they have the option of free same - day or next - day home delivery, from available time slots. Customers can also shop online and receive free home delivery if they spend more than £ 35 online. On 6 October 2008, Iceland launched the `` Bonus Card '', a loyalty card and replacement for the original home delivery card. It allows customers to save money onto the card, with Iceland putting £ 1 onto the card each time a customer saves £ 25, and also gives occasional discounts, offers, and entry to competitions, including their main competition, which is that each month one Bonus Card holder from every store wins the entire cost of their shop for free. As of January 2016, Iceland discontinued the selling of saving stamps at their stores, instead redirecting people to save money onto their Bonus Cards instead. Identity and marketing Iceland logo from 2001 until 2015. Iceland historically advertised with the slogan `` Mums Love It '', which was changed to `` Are we doing a deal or are we doing a deal ? '' and `` Feel the deal '' in the early 2000s. From the mid-2000s new ads featuring Kerry Katona saw a return to a slogan more traditionally associated with Iceland -- `` So that 's why mums go to Iceland ! '' Katona was dropped as the face of Iceland in 2009, after a tabloid newspaper published pictures allegedly showing her taking cocaine. She was succeeded by Coleen Nolan, Ellie Taylor, Stacey Solomon and Jason Donovan, who has also frequently appeared in the company 's Christmas advert campaigns. Peter Andre is the current face of Iceland. The current main tagline is the truncated `` That 's why mums go to Iceland ''. Store fronts also bear the tagline `` food you can trust '', and carrier bags in stores bear the tagline `` the frozen food experts ''. Since May 2015, the TV adverts have used the tagline and hashtag of `` Power Of Frozen '' and are fronted and voiced over by Peter Andre, explaining the benefits of frozen products. When the chain bought rival Bejam in 1989, they launched the TV - advertising campaign `` Use Our Imagination, '' which included a song. The campaign was launched so quickly after the takeover that they had no time to convert all Bejam stores to the `` Iceland '' fascia. Because of this in the song for the commercial featured the line `` We 're at Bejam 's too... '' In 2013, Iceland stores appeared in a BBC documentary called Iceland Foods : Life in The Freezer Cabinet. Iceland was the main sponsor of the ITV reality TV show I 'm a Celebrity... Get Me Out of Here ! from its sixth series in 2006 until its fourteenth series in 2014. Iceland Foods holds a Europe - wide trademark for the word `` Iceland ''. It has pursued legal action against Icelandic companies which use the word `` Iceland '' in their trading names. Although the government of Iceland has sought to find a solution to this issue, negotiations have reportedly been unsuccessful. In November 2016, the Icelandic government filed a legal challenge at the European Union Intellectual Property Office to have the company 's trademark invalidated `` on the basis that the term ' Iceland ' is exceptionally broad and ambiguous in definition, often rendering the country 's firms unable to describe their products as Icelandic ''. In 2014 they announced a sub brand for their stores, Food Warehouse. Store locations An Iceland store in Spain. Country Number of stores United Kingdom 800 + Spain 14 Ireland 12 Jersey 6 Czech Republic 6 Iceland Guernsey Malta Portugal Libya References ^ Jump up to : Butler, Sarah ( 24 November 2016 ). `` Iceland government challenges retail chain Iceland over name use ''. The Guardian. Retrieved 24 November 2016. Jump up ^ `` The Iceland Story ''. ^ Jump up to : `` Iceland Group plc -- Company Profile, Information, Business Description, History, Background Information on Iceland Group plc ''. Retrieved 23 August 2015. ^ Jump up to : `` History of the big Food Group -- Funding Universe ''. Retrieved 30 April 2015. Jump up ^ Julia Finch ( 22 March 2000 ). `` Iceland seeks cooler image with online rebranding Business ''. The Guardian. Retrieved 3 November 2013. Jump up ^ `` BBC News : Sir Stuart Rose 's legacy at M&S ''. Retrieved 23 August 2015. Jump up ^ `` Sir Stuart Rose ''. Retrieved 23 August 2015. Jump up ^ `` Iceland pays the price of Rose 's organic neglect - Business Comment, Business - The Independent ''. Web.archive.org. Archived from the original on 1 January 2011. Retrieved 12 December 2016. CS1 maint : BOT : original - url status unknown ( link ) Jump up ^ Finance. `` Walker quits after Iceland sales dive ''. The Daily Telegraph. Retrieved 3 November 2013. Jump up ^ Finance. `` ' I acted properly ' says Iceland 's Malcolm Walker ''. The Daily Telegraph. Retrieved 3 November 2013. Jump up ^ Andrew Oxlade ( 23 April 2010 ). `` Markets price in better chance of 2010 interest rate rise ''. This is Money. Retrieved 3 November 2013. ^ Jump up to : `` The Iceland story ''. Web.archive.org. 14 December 2007. Archived from the original on 14 December 2007. Retrieved 12 December 2016. CS1 maint : BOT : original - url status unknown ( link ) Jump up ^ Townsend, Abigail ( 4 January 2004 ). `` Londis shareholders wooed with letters from Iceland ''. The Independent. Retrieved 5 July 2016. Jump up ^ `` Welcome to Iceland Foods ''. Iceland.co.uk. Retrieved 2015 - 08 - 25. Jump up ^ `` Iceland Foods CEO Walker Purchases U.K. Frozen Food Chain for $2.3 Billion ''. Bloomberg. Archived from the original on 31 October 2013. Retrieved 23 August 2015. Jump up ^ Garvey, Anthony. `` Iceland returns to Ireland with franchise deal ''. Thegrocer.co.uk. Retrieved 3 November 2013. Jump up ^ `` Iceland Foods Ireland : : Store Location ''. Iceland.ie. Retrieved 31 January 2016. Jump up ^ `` Business Iceland buys 51 Woolworths stores ''. BBC News. 9 January 2009. Retrieved 3 November 2013. Jump up ^ h `` Iceland Foods Closes Applainces Showrooms '' ( PDF ). About.iceland.co.uk. Retrieved 2015 - 08 - 25. Jump up ^ `` Iceland announces record sales figures ''. Wales Online. 13 June 2009. Retrieved 5 July 2016. Jump up ^ `` Iceland in move to former Beatties store `` Express & Star ''. Express & Star. 23 August 2010. Retrieved 3 November 2013. Jump up ^ Lawson, Alex ( 27 February 2012 ). `` Iceland forms partnership in Czech Republic Refrigeration and Air Conditioning ''. Racplus.com. Archived from the original on 1 October 2015. Retrieved 3 November 2013. Jump up ^ Morgunblaðið ( 3 July 2012 ). `` Iceland opens its first store in Iceland ( in Icelandic ) ''. mbl.is. Retrieved 8 December 2014. Jump up ^ Iceland ( 8 December 2014 ). `` Iceland 's Icelandic website ( in Icelandic ) ''. Ísland - Verslun hf. Jump up ^ `` Iceland SandpiperCI ''. Sandpiperci.com. Archived from the original on 21 October 2013. Retrieved 3 November 2013. Jump up ^ `` Internet Archive Wayback Machine ''. Web.archive.org. 15 March 2013. Archived from the original on 15 March 2013. Retrieved 12 December 2016. CS1 maint : BOT : original - url status unknown ( link ) Jump up ^ `` Iceland acquires its seven franchised Irish stores ''. Retail Week. 28 August 2010. Retrieved 28 November 2013. Jump up ^ `` Iceland launches white goods site in tie - up with AO.com owner DRL ''. The Grocer. 28 August 2010. Retrieved 28 November 2013. Jump up ^ `` Iceland to launch click and collect service ''. marketing week. Retrieved 6 January 2014. Jump up ^ http://www.iceland.co.uk/bonus-card/terms-and-conditions/ Jump up ^ `` Discover the Iceland Bonus Card -- Bursting with benefits ''. Retrieved 23 August 2015. Jump up ^ Stephen Brook. `` Kerry Katona dropped by Iceland ''. the Guardian. Retrieved 23 August 2015. Jump up ^ `` N'Ice Work Ellie '' ( PDF ). About.iceland.co.uk. Retrieved 2015 - 08 - 25. Jump up ^ `` Peter Andre announced as new face of supermarket chain Iceland ''. Digital Spy. Retrieved 23 August 2015. Jump up ^ `` Iceland debuts Power of Frozen television advertising campaign ''. FoodBev. Retrieved 23 August 2015. Jump up ^ Halliwell, James ( 18 July 2014 ). `` Iceland to launch new Food Warehouse discount store ''. TheGrocer.co.uk. Retrieved 21 February 2017. ^ Jump up to : `` Iceland -- Sandpiper CI ''. Sandpiper CI. Retrieved 2015 - 09 - 21. Jump up ^ `` Iceland Czech a.s. ''. Iceland Czech a.s. Retrieved 2016 - 11 - 30. Jump up ^ `` Official Iceland ( Iceland ) Website ''. Retrieved 2016 - 12 - 04. Jump up ^ Bonello, Claire ( 13 April 2008 ). `` Supermarkets ' r ' us ? ''. Times of Malta. OCLC 220797156. Archived from the original on 27 May 2011. External links Iceland ( UK ) Iceland ( Ireland ) Media related to Iceland ( supermarket ) at Wikimedia Commons Iceland ( supermarket ) Bejam 2013 meat adulteration scandal Iceland Foods : Life in the Freezer Cabinet The Big Food Group Supermarkets in the United Kingdom ' Big four ' Asda Morrisons Sainsbury 's Tesco Convenience Bargain Booze Best - One Budgens The Co-operative Food Costcutter Happy Shopper Jones Convenience Stores Londis Mace McColl 's Nisa Premier Stores SPAR Discount Aldi B & M Home Bargains Kwik Save Lidl Poundland Poundstretcher Poundworld Quality Save Frozen specialists Farmfoods Heron Foods Iceland Fulton 's Foods Online Ocado Premium Marks & Spencer Waitrose Whole Foods Market Regional Booths Dunnes Stores Filco Planet Organic Shoprite ( Isle of Man ) Supermarkets in Ireland Main Dunnes Stores Marks & Spencer SuperValu Tesco Convenience Centra Costcutter Gala Londis Mace SPAR Discount Aldi Lidl Buy Lo Frozen Iceland Regional The Cope Joyces 365 JC 's Fresh Retrieved from `` https://en.wikipedia.org/w/index.php?title=Iceland_(supermarket)&oldid=806071529 '' Categories : British companies established in 1970 Privately held companies of the United Kingdom Retail companies established in 1970 Retail companies of the United Kingdom Supermarkets of Spain Supermarkets of Portugal Supermarkets of the Czech Republic Supermarkets of the Republic of Ireland Supermarkets of the United Kingdom Welsh brands Hidden categories : CS1 maint : BOT : original - url status unknown Articles needing additional references from November 2013 All articles needing additional references Use dmy dates from October 2014 Pages using deprecated image syntax All articles with unsourced statements Articles with unsourced statements from November 2013 Commons category without a link on Wikidata Talk Contents About Wikipedia Français Íslenska Magyar Polski Scots Українська Edit links This page was last edited on 19 October 2017, at 14 : 08. 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Question: how many stores does iceland have in the uk
Answer: 800 +