Cap'n Crunch - wikipedia Cap'n Crunch For other uses, see Captain Crunch ( disambiguation ). Cap'n Crunch cereal box, featuring the Cap'n Crunch character. Cap'n Crunch is a product line of corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company, a division of PepsiCo since 2001. Cap'n Crunch was developed to recall a recipe of brown sugar and butter over rice, requiring innovation of a special baking process -- as the cereal was one of the first to use an oil coating for flavor delivery. Contents 1 Product history 2 Marketing 3 Variations 4 Product litigation 5 See also 6 References 7 Further reading 8 External links Product history `` Grandma would like to make this concoction with rice and the sauce that she had ; it was a combination of brown sugar and butter. It tasted good, obviously. They 'd put it over the rice and eat it as a kind of a treat on Sundays... -- William Low, Pamela Low 's brother '' Pamela Low, a flavorist at Arthur D. Little and 1951 graduate of the University of New Hampshire with a microbiology degree, developed the original Cap'n Crunch flavor in 1963 -- recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. Before developing the flavor, the cereal already had a marketing plan, and once having arrived at the flavor coating for Cap'n Crunch, Low described it as giving the cereal a quality she called `` want - more - ishness ''. After her death in 2007, the Boston Globe called Low `` the mother of Cap'n Crunch. '' At Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart, Sr. for his leadership in directing the development team of Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism -- which initially presented problems in having the cereal bake properly. Marketing The product line is heralded by a cartoon mascot named Cap'n Crunch. The mascot is depicted as a late 18th - century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary - style naval uniform : a bicorne hat emblazoned with a `` C '' and a gold - epauletted blue coat with gold bands on the sleeves. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar ( commodore ), two bars ( lieutenant ) or three bars ( commander ). According to a humorous 2013 Wall Street Journal article, the mascot, whose full name is Horatio Magellan Crunch, captains a ship called the Guppy, and was born `` on Crunch Island in the Sea of Milk -- a magical place with talking trees, crazy creatures and a whole mountain ( Mt. Crunchmore ) made out of Cap'n Crunch cereal. '' The article refers to the Captain 's bicorne as a `` Napoleon - style '' hat, and claims that this has led to speculation that he may be French. According to CrunchFacts, a news outlet dedicated to the mascot, Horatio Crunch has a perfect 200 IQ. Cap'n Crunch 's original animated television commercials featured the slogan, `` It 's got corn for crunch, oats for punch, and it stays crunchy, even in milk. '' In 2013, sources including the Wall Street Journal and Washington Times reported that the three stripes on the mascot 's uniform indicate a rank of Commander and not the four needed on his uniform to be a Captain. In jest, the Wall Street Journal reported that the U.S. Navy had no record of Crunch and that NCIS was investigating him for impersonating a naval officer. Daws Butler provided the original voice of the Cap'n until his death in 1988. Author Philip Wylie wrote a series of short stories, Crunch and Des, beginning in the 1940s, which featured a similarly named Captain Crunch Adams. The Cap'n Crunch commercials have historically used basic cartoon animation by Jay Ward Productions. Vinton Studios produced a claymation ad during the 1980s. Variations Cap'n Crunch cereal ( original flavor ) Cap'n Crunch : The original Cap'n Crunch cereal is made of sweetened, yellow, square - shaped cereal pieces made by combining corn and oats. The cereal was launched in 1963, bolstered by a successful advertising campaign created by noted animator Jay Ward introducing the cereal 's longtime naval mascot, Cap'n Crunch. Cap'n Crunch 's Crunch Berries : Cap'n Crunch 's Crunch Berries cereal was introduced in 1967 and contained, in addition to the yellow pieces found in the original Cap'n Crunch, spherical red Crunch Berry pieces. There was a version of Crunch Berries available briefly in which the berries, instead of being spherical, were three small berries in a cluster. The Crunch Berry Beast mascot was introduced alongside the cereal. There are currently four Crunch Berry colors : red, green ( introduced in 2002 ), blue, and violet ( both introduced in the ' 90s ). All the berry pieces are flavored the same, regardless of color. Peanut Butter Crunch : First released in 1969, with a large elephant named Smedley as its mascot ; according to sales charts, this version was the most successful at the time. It consists of peanut butter - flavored corn puffs. Punch Crunch, Vanilly Crunch, Jean LaFoote 's Cinnamon Crunch : Three more editions issued in the early 1970s but later discontinued. Punch Crunch was fruit - flavored cereal rings, and the mascot was sailor - clad hippopotamus named Harry. Jean LaFoote 's Cinnamon Crunch featured cinnamon flavored cereal. Vanilly Crunch was a vanilla flavored cereal with Sea Dog as the former mascot which was replaced with Wilma the white whale. Choco Crunch : In 1982, a variant called Choco Crunch, featuring the mascot `` Chockle the Blob '', was introduced. This version contained the yellow corn squares, plus chocolate flavored pieces similar to Crunch Berries. Chocolatey Crunch : Introduced in 2011, consisting of chocolate flavored corn squares. Christmas Crunch : A special edition first released for the 1987 Christmas holiday season. It contains the signature Cap'n Crunch yellow corn squares with red and green Crunch Berries, shaped like evergreen trees, in a green box with the Cap'n wearing a Santa Claus hat. Originally, it contained a toy or Christmas tree ornament inside the box. Deep Sea Crunch : A version of the cereal introduced in 1993, which featured Crunch Berries shaped like sea creatures. This version was discontinued but returned in 2009. Oops ! All Berries : First released in 1997, `` Oops ! All Berries '' contained nothing but the berry flavored Crunch Berries and none of the corn squares. This version was discontinued the following year. In 2008, 2009, and again in 2010, `` Oops ! All Berries '' has made limited time only returns. Recent boxes do not state `` Limited Time Only '' printed on the box. Current `` Oops ! All Berries '' colors are red, purple, blue and green. Halloween Crunch : A limited edition version of the cereal introduced in 2007. This includes green Crunch Berries in the form of ghosts. Galactic Crunch : A discontinued version which featured space - related marshmallows. Choco Doughnuts : A discontinued version which featured chocolate flavored doughnut shaped cereal with candy sprinkles. Home Run Crunch : A limited edition version of the cereal, currently available, released in 1995 which featured baseball - related marshmallows, like home plates, caps, and mitts. It has the flavor of Crunch Berries but the pieces of the cereal are shaped as bats and balls. It occasionally comes back during the summer. Cap'n Crunch 's Mystery Volcano Crunch : Red and yellow fruit flavored berries with `` ' free ' packet of lava rocks that pop in milk ! ''. Cap'n Crunch 's Oops ! Smashed Berries : Oops ! All Berries cereal with flat berries that the kids smashed. Cap'n Crunch 's CoZmic Crunch : Star shaped berries with `` orange space dust that turns milk green ''. Polar Crunch : A version of the cereal in which the Crunch Berries change color to blue when milk is poured. Cinnamon Roll Crunch : Released in 2013. Cap'n Crunch 's Crunch Treasures : Star shaped crunchy yellow corn and oat rings. Contains half the sugar of regular Cap'n Crunch. Cap'n Crunch Bars : Later called Cap'n Crunch Treats, they were marshmallow treats similar to Rice Krispies Treats and came in Cap'n Crunch, Crunch Berries, and Peanut Butter Crunch varieties. Airhead Berries : A crossover between Airheads candy and Cap'n Crunch cereal. Cap'n Crunch 's Sprinkled Donut Crunch : Released in 2014. Donut - flavored cereal rings smothered in sprinkles. Cap'n Crunch 's Orange Creampop Crunch : Modeled after nostalgic orange / vanilla popsicles. Cap'n Crunch 's Blueberry Pancake Crunch : Released in 2016. Features blue, light blue and white corn and oat puffs with natural and artificial blueberry and maple syrup flavoring. Superman Crunch : Turned the milk blue. Product litigation On May 21, 2009, Judge Morrison England, Jr., of the U.S. District Court for the Eastern District of California dismissed the case Sugawara v. PepsiCo, Inc. The plaintiff, Janine Sugawara, claimed she had purchased the cereal Cap'n Crunch with Crunchberries because she believed `` crunchberries '' indicated she was eating real fruit. Sugawara alleged that after four years of purchasing the product she had only recently discovered to her dismay that said `` berries '' were in fact simply brightly colored cereal balls. The judge commented `` In this case... it is simply impossible for Plaintiff to file an amended complaint stating a claim based upon these facts. The survival of the instant claim would require this Court to ignore all concepts of personal responsibility and common sense. The Court has no intention of allowing that to happen. '' See also Food portal Flavorist Jean LaFoote List of breakfast cereals References Jump up ^ Shea, Stuart ( 2006 ). The 1960s ' most wanted. Dulles, Virginia : Potomac Books. p. 60. ISBN 1 - 57488 - 721 - 1. ^ Jump up to : Umstattd, Thomas, Jr. ( 7 November 2008 ). `` Bob Reinhart, Inventor of Captain Crunch, Dies at Age 84 ''. ThomasUmstattd.com. ^ Jump up to : Pescovitz, David ( June 7, 2007 ). `` Pamela Low, Cap'n Crunch creator, RIP ''. Boingboing.net. ^ Jump up to : `` Pamela Low, 79 ; created flavored coating for Cap'n Crunch cereal ''. Los Angeles Times. June 6, 2007. ^ Jump up to : Marquard, Bryan ( June 7, 2007 ). `` Pamela Low ; kin 's treat inspired creation of Cap'n Crunch flavor ''. Boston Globe. Jump up ^ Gregg, John P. ( June 3, 2007 ). `` Love the Guilty Pleasure of Cap'n Crunch ? Thank New London 's Pam Low ''. Valley News. p. 1. ^ Jump up to : `` Meet the Mother of Cap'n Crunch ''. Alumni Profiles. University of New Hampshire. Jump up ^ Sassone, Bob ( June 9, 2007 ). `` Inventor of Cap ' n Crunch dead at 79 ''. SlashFood.com. Huffington Post. ^ Jump up to : Nissenbaum, Dion ( June 19, 2013 ). `` U.S. Navy : No Record of Cap'n Crunch Service ''. Wall Street Journal blog. Jump up ^ `` Captain Crunch for Lunch ''. Crunch Facts. 2018 - 05 - 09. Retrieved 2018 - 05 - 15. Jump up ^ Bruce, Scott ; Crawford, Bill ( 1995 ). Cerealizing America : The Unsweetened Story of American Breakfast Cereal. Boston : Faber and Faber. p. 216. ISBN 0 - 571 - 19851 - 1. Jump up ^ `` Cereal fibber ? Cap'n Crunch fights charge he 's really a commander ''. Washington Times. 2013 - 06 - 18. Retrieved 2013 - 06 - 24. Jump up ^ `` Daws Butler Biography ''. IMDb.com. Internet Movie Database. Retrieved April 16, 2016. Jump up ^ `` OBITUARIES : Daws Butler ; Voice of Well - Known Cartoon Characters ''. Los Angeles Times. 1988 - 05 - 20. Retrieved 2013 - 12 - 20. Jump up ^ `` Daws Butler, Characters Actor ''. Amazon.com. Retrieved 2013 - 12 - 20. Jump up ^ `` The Voices of Cap'n Crunch Cereal ( 1963, Commercial ) - Voice Cast Listing ''. Voicechasers.com. Retrieved 2013 - 12 - 20. Jump up ^ Wylie, Philip ( 1940 ), The Big Ones Get Away !, Farrar & Rinehart, Inc. ; republished at Google Books Jump up ^ `` Vinton Studio Commercials ''. animateclay.com. Archived from the original on October 15, 2007. Retrieved April 16, 2016. Jump up ^ Jorgensen, Janice ( 1994 ). Encyclopedia of Consumer Brands. St. James Press. pp. 99 -- 101. ISBN 1 - 55862 - 336 - 1. Jump up ^ `` Cereal of the Eighties, Punch Crunch ''. In the 80s. Retrieved 2008 - 06 - 27. Jump up ^ `` From the Cap'n To You ! Christmas Crunch ''. X-Entertainment. 2003 - 12 - 12. Retrieved 2008 - 01 - 06. ^ Jump up to : `` Cap'n Crunch & Friends Cereal Family ''. MrBreakfast.com. Jump up ^ `` Oops ! All Berries ( Cap'n Crunch ) Cereal ''. MrBreakfast.com. Retrieved 2013 - 06 - 24. Jump up ^ `` Cap'n Crunch Crunch Treasures ''. CerealWednesday.com. May 11, 2011. Retrieved July 13, 2011. Jump up ^ `` Airhead Berries ''. MrBreakfast.com. Jump up ^ http://www.cerealously.net/limited-edition-capn-crunchs-orange-creampop-crunch/ Jump up ^ http://www.cerealously.net/wp-content/uploads/2017/01/Quaker-Capn-Crunch-Blueberry-Pancake-Crunch-Cereal-Box-Review.jpg Jump up ^ `` Sugawara v. PepsiCo, Inc. ''. justia.com. Justia Dockets & Filings. Retrieved 2013 - 06 - 24. Jump up ^ `` Reasonable Consumer Would Know ' Crunchberries ' Are Not Real, Judge Rules '', LoweringTheBar.net, June 2009. Further reading Kevin Scott Collier. Jay Ward 's Animated Cereal Capers. CreateSpace Independent Publishing Platform, 2017. ISBN 1976576849 External links Cap'n Crunch Cereal website PepsiCo Corporate directors Indra Nooyi ( Chairman & CEO ) Robert Eugene Allen Dina Dublon Alberto Ibargüen Steven Reinemund Pepsi Diet Pepsi Pepsi Max Pepsi Zero Sugar Pepsi Next Pepsi - Cola Made with Real Sugar Jazz Diet Kas Izze Mountain Dew Manzanita Sol Mirinda Sierra Mist Mug Root Beer Slice 7 Up ( outside United States ) Amp Energy Aquafina Ethos Water ( under license ) Lipton ( Brisk Iced Tea ) ( under license ) No Fear ( under license ) Ocean Spray ( under license ) Frappuccino ( under license ) Starbucks ( under license ) SoBe Shani Duke 's Lemonade Duke 's Mangola Frito - Lay ( Canada ) Lay 's Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto ( distributed ) Hostess Lay 's Stax Miss Vickie 's Munchies Walkers Sabritas Smith 's Bluebird Gamesa Kurkure Uncle Chipps Sabra ( 49 % ) Tropicana Products Copella Dole ( under license ) Naked Tropicana Tropolis Quaker Oats Company Quaker Instant Oatmeal Cap'n Crunch Life Quisp King Vitaman Oh 's Aunt Jemima Chewy Granola Bars Rice - A-Roni Toddy Scott 's Porage Oats Tchudo Gatorade Propel Fitness Water Other holdings Lebedyansky Sandora Simba SodaStream ( pending ) Wimm - Bill - Dann Duke and Sons Pepsi P1 Retrieved from `` https://en.wikipedia.org/w/index.php?title=Cap%27n_Crunch&oldid=855334515 '' Categories : Cereal advertising characters Corporate mascots Fictional military captains Quaker Oats Company cereals Products introduced in 1963 Fictional characters introduced in 1963 Fictional ship captains Jay Ward Productions American mascots Cartoon mascots Talk Contents About Wikipedia עברית Edit links This page was last edited on 17 August 2018, at 15 : 05 ( UTC ). 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Question: when did peanut butter captain crunch come out
Answer: 1969