Velveeta Shells & Cheese - wikipedia Velveeta Shells & Cheese Velveeta Shells & Cheese A box of Velveeta Shells & Cheese prepared with 2 % milkfat milk Product type Pasta and cheese food product Owner Kraft Heinz Produced by Kraft Heinz Introduced 1984 Velveeta Shells & Cheese is a shell pasta and cheese sauce food product that debuted in the United States in 1984. Its ingredients, texture, and flavor are very similar to macaroni and cheese. The product is a shelf - stable food. Contents 1 Varieties 2 Ingredients 3 Nutritional information 4 Production and marketing 5 Packaging 6 See also 7 References 8 Further reading 9 External links Varieties The product is prepared in original style, 2 % milk style and in chipotle and jalapeño flavors. The product prepared with 2 % milk in the cheese sauce contains 50 % less fat compared to the original product. The flavored varieties are packaged with separate packets, one with flavoring and one with the cheese sauce. The jalapeño - flavored product has been described as being significantly spicy in flavor. The chipotle - flavored product has been described as strong in flavor, per the chipotle, Mexican seasonings and cumin in the product. The flavored varieties have the word `` bold '' on the packaging in all capitalized, bold lettering. A large shelled version and a bacon version are also produced. Ingredients Velveeta Shells & Cheese is a shell pasta product prepared with enriched wheat flour and a milk - based cheese sauce. Additional primary ingredients in the cheese sauce include whey, water, whey protein concentrate and milk protein concentrate. The product contains under two percent of lactic acid, sodium alginate, sorbic acid, oleoresin, and other ingredients. Nutritional information Velveeta Shells & Cheese Nutritional value per 4 oz. Energy 360 kcal ( 1,500 kJ ) Carbohydrates 46g Fat 13g Protein 15g Source : Units μg = micrograms mg = milligrams IU = International units Percentages are roughly approximated using US recommendations for adults. Per a single serving of the original product, Velveeta Shells & Cheese has 360 calories, 117 calories from fat, 13g total fat, 8g saturated fat, 30g cholesterol, 960 mg sodium, 46g total carbohydrate, 2g fiber and 15g protein. Production and marketing Kraft Foods introduced Velveeta cheese products in 1927 after acquiring the brand from The Velveeta Cheese Company. Kraft headquarters was previously located in Northfield, Illinois. Kraft Foods were made at around 160 manufacturing facilities around the world. Kraft Foods and Heinz merged in early July 2015, forming the new company The Kraft Heinz Company. As of January 2016, Velveeta Shells & Cheese is still marketed on a Kraft website. On the Kraft Foods website, multiple recipes and cooking ideas for Velveeta Shells & Cheese are also posted. Prior to the corporate merger of Kraft Foods and Heinz, Kraft also marketed Velveeta Shells & Cheese through multiple television commercials and magazine advertisements. In March 2015, the product continued to be advertised on television in the United States, with statements referring to the product as `` liquid gold. '' Packaging Velveeta Shells & Cheese is mass - produced and packaged in individual, single serving packages, in boxes and in family size packages. In 2012, Kraft Foods received some questions from Consumer Reports about the packaging style for single - serving Velveeta Shells & Cheese, whereby the container is not full of product, and after the product is prepared, not much food is present relative to the size of the packaging. A video denoting the Consumer Reports query showed a container that was only around half full after the single - serving container was cooked in a microwave oven. A news report about the matter stated, `` once you 're done making it, look how little food is actually inside, '' in reference to the single - serving container. Consumer Reports has referred to this type of packaging as a `` packaging gotcha, '' via the downsizing of product volumes. The news report stated that such types packaging is `` deceptive '', and implied that this is a tactic to mislead consumers into thinking they 're getting more food than actually exists in the package. The company responded stating that it `` leaves room for water in the Velveeta Shells n ' Cheese and that noodles expand. '' See also Food portal Kraft Dinner List of cheese dishes List of pasta dishes References ^ Jump up to : `` Kraft Macaroni & Cheese : A History ''. Chicago Tribune. August 14, 2010. Retrieved January 8, 2016. ^ Jump up to : Jargon, Julie ( December 28, 2011 ). `` Velveeta Shows Its Sizzle Against Hamburger Helper ''. The Wall Street Journal. Retrieved January 8, 2016. Jump up ^ Wong, Elaine ( March 31, 2010 ). `` Velveeta Shells & Cheese Debuts Biggest Push in 10 Years ''. AdWeek. Retrieved January 8, 2016. ^ Jump up to : Eat, Trending Stories From Our ( July 31, 2015 ). `` Product Review : Velveeta Shells & Cheese Bold ''. The Daily Meal. Retrieved January 8, 2016. Jump up ^ `` Velveeta Shells & Cheese ''. ShopWell. Retrieved 8 January 2016. ^ Jump up to : `` Calories in Velveeta Shells & Cheese, Original, family size -- Nutrition, Carbohydrate and Calorie Counter ''. Retrieved 8 January 2016. Jump up ^ Gasparro, Annie ( July 13, 2015 ). `` Kraft Heinz Is Still Taking Shape After Its Own Merger ''. The Wall Street Journal. Retrieved January 8, 2016. ^ Jump up to : `` Velveeta Shells Cheese ''. Recipes. Retrieved 8 January 2016. Jump up ^ McMains, Andrew ( March 9, 2015 ). `` 1840s Prospectors Find the Mother Lode of Liquid Gold in CP + B 's First Velveeta Ad ''. AdWeek. Retrieved January 8, 2016. Jump up ^ `` Kraft recalls more than 6 million boxes of macaroni and cheese because they may contain metal ''. The Washington Post. March 17, 2015. Retrieved January 8, 2016. ^ Jump up to : Consumer Reports ( January 7, 2016 ). `` Consumer Reports highlights maddening packaging tricks ''. KOMO. Retrieved January 8, 2016. Further reading McMains, Andrew ( August 24, 2012 ). `` Ad of the Day : Velveeta Shells & Cheese ''. AdWeek. Retrieved January 8, 2016. External links The Kraft Heinz Company website Kraft Foods Group brands Condiments A. 1. Steak Sauce Bonox Bull 's - Eye Barbecue Sauce Claussen pickles Grey Poupon Kraft Mayo Miracle Whip Vegemite Beverages Café HAG Capri Sun Country Time Crystal Light Gevalia Kool - Aid Maxwell House Tassimo Convenience foods and baking goods Boca Burger Calumet Kraft Macaroni and Cheese Oscar Mayer Planters Shake ' n Bake South Beach Living Stove Top Velveeta Shells & Cheese Dairy products Cheez Whiz Cool Whip Dairylea Easy Cheese Philadelphia Polly - O Provel cheese Singles Velveeta Desserts Jell - O This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland. Pasta dishes List of pasta dishes List of pasta Aglio e olio Amatriciana American chop suey Arrabbiata Baked ziti Bolognese Bigoli in salsa Cacio e pepe Carbonara Chicken Picasso Chicken riggies Chili mac Ciceri e Tria Cincinnati chili Fettuccine Alfredo Fideuà Frogeye salad Giouvetsi Hamburger Helper Johnny Marzetti Kugel Lagane e cicciari Lasagne Macaroni and cheese Macaroni pie Macaroni salad Macaroni soup Naporitan Naryn Passatelli in brodo Pasta al pomodoro Pasta alla Norma Pasta e fagioli Pasta primavera Pasta salad Pastitsio Penne alla vodka Pizza - ghetti Rigatoni con la pajata Spaghetti alla Nerano Spaghetti alla puttanesca Spaghetti alle vongole Spaghetti with meatballs Túrós csusza Cheese dishes Dishes Aligot Almogrote Arizona cheese crisp Bagel and cream cheese Barfi Beer cheese Bryndzové halušky Calzone Carbonara Cauliflower cheese Cervelle de canut Cheese and crackers Cheese bun Cheese fries Cheese on toast Cheese pudding Cheese puffs Cheese roll Cheese slaw Cheese spread Cheesecake Cheetos Chèvre chaud Chhena gaja Chhena jalebi Chhena kheeri Chhena poda Chile con queso Curd snack Fondue Frico Fried cheese Frito pie Gougère Gratin Gujia Gulab jamun Hauskyjza Insalata Caprese Jalapeño popper Kaasstengels Kasseropita Khachapuri Khira sagara Lasagne Lazy varenyky Liptauer Macaroni and cheese Malakoff Mattar paneer Moretum Mornay sauce Mozzarella sticks Mote de queso Nachos Obatzda Ostkaka Parmigiana Paskha Pastizz Peda Pepperoni roll Pimento cheese Pizza Poulet au fromage Poutine Provoleta Quarkkäulchen Quesadilla Quesito Queso flameado Raclette Ras malai Rasabali Rasgulla Saganaki Sandesh Shahi paneer Smažený sýr Spanakopita Stromboli Stuffed peppers Supplì Syrniki Tirokafteri Tiropita Túró Rudi Túrós csusza Urnebes Vatrushka Welsh rarebit Sandwiches Bacon, egg and cheese sandwich Breakfast sandwich Carrozza Cheese dog Cheese dream Cheese sandwich Cheese and pickle sandwich Cheeseburger Cheesesteak Croissan'Wich Croque - monsieur Cuban sandwich Dagwood sandwich Grilled cheese Ham and cheese sandwich Jucy / Juicy Lucy McMuffin Monte Cristo sandwich Patty melt Reuben sandwich Sub sandwich List articles List of cheese dishes List of cheese soups Retrieved from `` https://en.wikipedia.org/w/index.php?title=Velveeta_Shells_%26_Cheese&oldid=845067057 '' Categories : Cheese dishes Casserole dishes Pasta dishes Products introduced in 1984 Hidden categories : Pages using deprecated image syntax Articles created via the Article Wizard Talk Contents About Wikipedia Add links This page was last edited on 9 June 2018, at 03 : 35 ( UTC ). 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Question: when did velveeta shells and cheese come out
Answer: 1984