Genesis Motors - wikipedia Genesis Motors Genesis Motors Type Division of Hyundai Motor Group Industry Automotive Predecessor Hyundai Equus ( G90 ) Hyundai Genesis ( G80 ) Founded 4 November 2015 ; 2 years ago ( 2015 - 11 - 04 ) Headquarters Seoul, South Korea Products Luxury vehicles Parent Hyundai Motor Group Website genesis.com Genesis Motors is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai 's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015. Manfred Fitzgerald, former director of brand and design at Lamborghini, is senior vice president. Luc Donckerwolke, former design director of Volkswagen Group 's Bentley, Lamborghini and Audi, leads the design brand since early 2016, and works alongside Hyundai - Kia 's chief designer Peter Schreyer. Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role as executive vice president of performance development and high performance vehicles. Contents 1 History 2 Future plans 3 Models 4 Marketing 5 References 6 External links History Genesis G80 Genesis G90 Hyundai introduced `` Concept Genesis '' in March 2007 as a `` progressive interpretation of the modern rear - wheel drive sports sedan ''. The idea for the Genesis was conceived in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced the Hyundai Genesis in 2008 at the North American International Auto Show. Chris Hosford, Hyundai 's US spokesperson, cited three main reasons for making Genesis a stand - alone brand : A successful seven - year occupation in the luxury car market ; the Genesis sedan ranking in the top three sellers in its segment ; and customer demand for the Genesis brand. Genesis announced the launch of its first model, the G90 ( EQ900 in South Korea ), on 9 December 2015. The G90 will also serve as the brand 's flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships ' showrooms. In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The car was introduced to the US market during the 2018 New York Auto Show on March 28, 2018. Future plans By 2020, a sports coupe, and two SUVs are expected to be introduced to the brand ; this would bring the number of Genesis models to six. An alphanumeric naming convention will be followed for the brand ; car models will be named by combining the letter G with a number ( 70, 80, 90, etc. ) while SUVs and Crossovers will be named by combining the letters GX with a number. Genesis is initially being marketed in South Korea, China, the Middle East, Canada and the United States, followed by Europe and rest of Asia. Models Genesis G90 Full - size luxury car ( F ) Genesis G80 Executive car ( E ) Genesis G70 Compact executive car ( D ) Marketing Genesis Connected Services, a cloud - based service, features remote vehicle functions such as Remote Start with Climate Control and Remote Lock / Unlock is available on iOS, Android and an Alexa Skill developed with Amazon. Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services. References ^ Jump up to : Kim, Sohee ( 4 November 2015 ). `` Hyundai launches Genesis premium car brand in bid to end profit skid ''. Reuters. Retrieved 5 November 2015. ^ Jump up to : `` Hyundai spins off Genesis luxury brand, promises six new models by 2020 -- CNET ''. CNET. Retrieved 5 November 2015. Jump up ^ `` Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand '' ( Press release ). Hyundai Motor Group. 28 December 2015. Archived from the original on 25 January 2016. Retrieved 4 January 2016. Jump up ^ Pinatel, Cédric ( 22 July 2011 ). `` Design : Luc Donckerwolke, nouveau patron du style avancé chez le groupe Volkswagen ''. Turbo.fr ( in French ). Retrieved 12 December 2015. Jump up ^ Lelinwalla, Mark ( 5 November 2015 ). `` Hyundai Turning Genesis into Own Luxury Brand ''. Tech Times. Retrieved 12 December 2015. Jump up ^ Parikh, Sagar. `` Peter Schreyer speaks on Genesis G90, brand 's design philosophy ''. steeringnews.com. Retrieved 24 November 2015. Jump up ^ https://www.forbes.com/sites/jaclyntrop/2017/09/17/new-g70-compact-sedan-helps-hyundai-define-korean-luxury-for-its-genesis-brand/#7e2209c92f6c Jump up ^ Nelson, Gabe. `` Genesis brand born with luxury heritage ''. Automotive News. Retrieved 18 January 2016. Jump up ^ `` Hyundai to Unveil Concept Genesis Premium Sports Sedan '' ( Press release ). PR Newswire. 26 March 2007. Retrieved 12 September 2008. Jump up ^ Jonathon Ramsey ( 17 June 2008 ). `` Let there be technology : What 's under Hyundai 's new Genesis sedan ''. Autoblog.com. Jump up ^ `` Hyundai Unveils Genesis Premium Sports Sedan ''. Hyundai. 13 January 2008. Retrieved 24 November 2015. Jump up ^ `` Hyundai Accelerates Genesis into Its Own Luxury Brand ''. Yahoo !. Retrieved 5 November 2015. Jump up ^ `` Genesis Brand Launches its First Model, G90 '' ( Press release ). Hyundai Motor Group. 9 December 2015. Archived from the original on 22 December 2015. Retrieved 4 January 2016. Jump up ^ Greimel, Hans ( 8 Apr 2017 ). `` Genesis sets sights on China ''. Automotive News. access - date = requires url = ( help ) Jump up ^ https://www.genesisnewsusa.com/en-us/releases/66 Jump up ^ https://www.genesisnewsusa.com/en-us/releases/87 Jump up ^ `` Hyundai Motor Launches New Global Luxury Brand, ' Genesis ' '' ( Press release ). Hyundai Motor Group. 4 November 2015. Archived from the original on 19 January 2016. Retrieved 4 January 2016. Jump up ^ Runk, David. `` Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit ''. Houston Chronicle. Retrieved 14 January 2016. Jump up ^ GENESIS TEAMS UP WITH AMAZON TO BRING CONNECTED CARS TO CONNECTED HOMES Jump up ^ GENESIS LAUNCHES NEW INNOVATIVE LUXURY AMENITIES TO SAVE TIME AND ADD CONVENIENCE External links Official website -- US Official website -- South Korea ( English ) Genesis Motors Online Community Genesis, a division of Hyundai Motor Group, automobile timeline, 2000s -- present Type 2000s 2010s 7 8 9 0 5 6 7 8 9 Compact executive G70 Executive Genesis Genesis G80 Full - size Equus G90 Coupé Genesis Coupe Genesis Current models Cars G70 G80 G90 Discontinued Under the Hyundai Brand Equus ( rebranded as G90 ) Hyundai Genesis ( rebranded as G80 ) Hyundai Genesis Coupe Concept vehicles Genesis GV80 Concept Genesis Vision G Concept Genesis New York Concept See also Genesis road vehicle timeline List of Genesis Motors vehicles Genesis Worldwide Genesis US Genesis CA Genesis KR A division of Hyundai Motor Group ( Cars Category Commons ) Hyundai Motor Group Affiliates Automobile Hyundai Motor Company Genesis Motors Kia Motors Steel Hyundai Steel Hyundai Hysco Hyundai BNG Steel Hyundai Special Steel Construction Hyundai Amco Hyundai Engineering & Construction Hyundai Engineering ( HEC ) Hyundai Engineering & Steel Industries Hyundai Architects & Engineers Associates Hyundai City Corporation Parts Hyundai Enercell Hyundai IHL Hyundai Mobis Hyundai Powertech Hyundai Wia Hyundai Autron Hyundai Dymos Hyundai Kefico Hyundai MNsoft Hyundai Mseat Hyundai Partecs Finance Hyundai Capital Hyundai Card Diners Club Korea HMC Investment Securities Hyundai Commercial Hyundai Life Others Hyundai AutoEver Hyundai Glovis Hyundai Rotem Haevichi Hotel & Resort Hyundai Farm Land & Development Company Hyundai NGV Innocean Worldwide Sports Cheonan Hyundai Capital Skywalkers Hyundai Motorsport Incheon Hyundai Steel Red Angels Jeonbuk Hyundai Motors FC Kia Tigers Suwon Hyundai Engineering & Construction Hillstate Ulsan Hyundai Mobis Phoebus Hyundai Glovis Rugby Team Hyundai Mobis Archery Team Hyundai Steel Archery Team People Chung Ju - yung Chung Mong - koo Chung Eui - sun Category Commons Retrieved from `` https://en.wikipedia.org/w/index.php?title=Genesis_Motors&oldid=842329226 '' Categories : Genesis Motors Luxury motor vehicle manufacturers South Korean brands Vehicle manufacturing companies established in 2015 Car brands Hidden categories : CS1 French - language sources ( fr ) Pages using citations with accessdate and no URL Pages using infobox company with unsupported parameters Talk Contents About Wikipedia Deutsch فارسی Français 한국어 עברית 日本 語 Русский Српски / srpski Suomi Türkçe Українська 4 more Edit links This page was last edited on 21 May 2018, at 19 : 04. 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Question: who is the maker of the genesis car
Answer: Hyundai Motor Group