Sears Wish Book - wikipedia Sears Wish Book This article 's lead section does not adequately summarize key points of its contents. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. Please discuss this issue on the article 's talk page. ( July 2015 ) The Sears Wish Book is a popular Christmas - gift catalog released by Sears Holdings Corporation, annually in August or September. The catalog contains toys and other holiday - related merchandise. The first Sears Wish Book was printed in 1933, and published in 1934. and was a separate catalog from the annual Sears Christmas catalog. Contents 1 Sears, Roebuck & Co. 2 Sears Canada 3 References 4 External links Sears, roebuck & Co. The Sears catalog offered customers around the US a chance to wear `` city clothes '' throughout its 97 - year - history. In 1993, Sears discontinued publishing their big - book catalogs in the United States and the Wish Book noticeably started to diminish in size. By 2005, Sears had completely abandoned anything resembling the original Wish Book and was producing the 2.5 - by - 2.5 - inch Little Big Wish Book The mini-catalog was given to customers at Sears Auto Centers, placed inside packages that were purchased on Sears.com and Landsend.com, and was included inside the packaging of in - home deliveries. In 2007, Sears once again created a holiday gift Wish Book'called more reminiscent of its predecessor, however, it was still considerably smaller than the original Wish Book at only about 100 pages. This was a stark contrast to the 300 - plus page catalog previously produced. According to the Associated Press at that time, the Sears Wish Book was considered as a holiday treat in itself by generations of children who were hoping for the best on Christmas morning. In the 2007 edition of the catalog, half of the total number of pages was devoted to Christmas toys and the remainder focused on other store items including appliances, tools, clothes and jewelry. In the 2010 edition, Sears Christmas Wish Book went mobile so customers would be able to access their catalog via smartphone devices. Sears Canada In Canada, Sears continues to distribute their big - book catalogues, including the Wish Book. In 2012, Sears Canada chief Calvin McDonald hand - delivered Christmas catalogs to mark the 60th Anniversary of the Sears Wish Book. Sears Canada launched an iPad app for the 2013 Christmas Wish Book which is currently ranked as the number one free iPad app in Canada in the Catalogue category. References Jump up ^ `` History of the Sears Catalog ''. searsarchives.com. Jump up ^ Mourning the passing of Wish Book Era : Retailing : Sear 's Big book was more than a catalogue Jump up ^ `` Sears ' Wish Book What Does Its Passing Say About Us ? ''. philly - archives. Jump up ^ Todé, Chantal ( 2007 - 10 - 03 ). `` New Sears Wish Book a blast from the past ''. Direct Marketing News. Jump up ^ `` Holiday classic : Sears brings back Wish Book ''. msnbc.com. Jump up ^ `` Sears Wish Book Makes a Return ''. Multichannel Merchant. Jump up ^ `` Sears Wish Book Goes Mobile ''. hfnmag.com. Jump up ^ `` Page Not Found ''. sears.ca. Jump up ^ Sears Canada chief hand - delivers Wish Books on old route Jump up ^ `` Sears Canada Launches 60th Edition of Its Annual Wish Book ''. Reuters. Jump up ^ Sears Canada launches its updated shoppable iPad application with the Christmas Wish Book External links Wishbook Web - online scans of pages from several past Wish Books and other Christmas catalogs 1982 Sears Christmas Catalog - online scans of pages from 1982 Wish Book Sears Canada launches its app with Christmas Wish book Online version of Sears Wish Book Retrieved from `` https://en.wikipedia.org/w/index.php?title=Sears_Wish_Book&oldid=788534200 '' Categories : Sears Holdings Christmas economics Hidden categories : Wikipedia introduction cleanup from July 2015 All pages needing cleanup Articles covered by WikiProject Wikify from July 2015 All articles covered by WikiProject Wikify Talk Contents About Wikipedia Add links This page was last edited on 1 July 2017, at 23 : 55. About Wikipedia

Question: when does the sears christmas catalogue come out
Answer: annually in August or September