Beti Bachao, Beti Padhao yojana - Wikipedia Beti Bachao, Beti Padhao yojana This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( August 2017 ) BetiPadao Yojana Skim 2015 / 2019 Country India Prime Minister ( s ) Narendra Modi Ministry A joint initiative of MoWCD, MoHFW and MoHRD Launched 22 January 2015 ; 2 years ago ( 2015 - 01 - 22 ) Status : Active Beti Bachao, Beti Padhao ( translation : Save girl child, educate a girl child ) is a social campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls. The scheme was launched with an initial funding of ₹ 100 crore ( US $16 million ). It has been the target of fraudsters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi. According to census data, the child sex ratio ( 0 -- 6 years ) in India was 927 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries. Speaking on the occasion of International Day of the Girl Child in 2014, the Prime Minister, Narendra Modi had called for the eradication of female foeticide and invited suggestions from the citizens of India via the MyGov.in portal. The Beti Bachao, Beti Padhao ( BBBP ) scheme was launched on 22 January 2015 by Modi... It aims to address the issue of the declining child sex ratio image ( CSR ) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR. In 26 August 2016, Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for BBBP. The hashtag # SelfieWithDaughter was promoted on social media in June 2015, which started when Sunil Jaglan the sarpanch of the village Bibipur in Haryana took a selfie with his daughter Nandini and posted on Facebook on 9 June 2015. The hashtag garnered worldwide fame. Contents 1 Need 2 Strategies 3 Support 4 References Need Further information : Female foeticide in India Sex - selective abortion or female foeticide has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of foetuses identified as female during ultrasonic testing. The trend was first noticed when results of the 1991 national census were released, and it was confirmed to be a worsening problem when results of the 2001 national census were released. The reduction in the female population of certain Indian states continues to worsen, as results of the 2011 national census have shown. It has been observed that the trend is most pronounced in relatively prosperous regions of India. The dowry system in India is often blamed ; the expectation that a large dowry must be provided for daughters in order for them to marry is frequently cited as a major cause for the problem. Pressure for parents to provide large dowries for their daughters is most intense in prosperous states where high standards of living, and modern consumerism, are more prevalent in Indian society. Rates of female foeticide in Madhya Pradesh are increasing ; the rate of live births was 932 girls per 1000 boys in 2001, which dropped to 918 by 2011. It is expected that if this trend continues, by 2021 the number of girls will drop below 900 per 1000 boys. Strategies Strategies employed to successfully carry out the scheme are : Implement a sustained Social Mobilization and Communication Campaign to create equal value for the girl child and promote her education. Place the issue of decline in CSR / SRB in public discourse, improvement of which would be an indicator for good governance. Focus on Gender Critical Districts and Cities. Support The Beti Bachao campaign is supported by the Indian Medical Association. References ^ Jump up to : `` Archived copy '' ( PDF ). Archived from the original ( PDF ) on 5 November 2014. Retrieved 5 November 2014. Jump up ^ K Sandeep Kumar, Rajeev Mullick ( 19 May 2017 ). `` UP govt sounds alert over Beti Bachao Beti Padhao scheme fraud ''. Hindustan Times. Retrieved 12 June 2017. Jump up ^ Press Trust of India ( 28 March 2017 ). `` Haryana govt cautions people against frauds under Beti Bachao - Beti Padhao scheme ''. The Indian Express. Retrieved 12 June 2017. Jump up ^ `` PM Narendra Modi invites ideas on `` Beti Bachao, Beti Padhao '' ``. DNA India. 11 October 2014. Retrieved 2016 - 06 - 12. Jump up ^ `` PM to Launch ' Beti Bachao, Beti Padhao ' Programme from Haryana ''. Newindianexpress.com. Retrieved 2016 - 06 - 12. Jump up ^ `` PM Narendra Modi to launch ' Beti Bachao, Beti Padhao ' programme from Haryana ''. The Economic Times. Retrieved 2016 - 06 - 12. Jump up ^ `` Sakshi Malik to be brand ambassador of ' Beti Bachao, Beti Padhao ' campaign in Haryana ''. 2016 - 08 - 24. Retrieved 2016 - 08 - 24. Jump up ^ Mohan, Rohini ( 30 June 2015 ). `` How PM Modi 's Beti Bachao, Selfie Banao campaign became a rage to rewrite gender - skewed script in Haryana ''. Economic Times. Retrieved 1 July 2015. Jump up ^ Sanyal, Anindita ( 28 June 2015 ). `` # SelfieWithDaughter Trends Worldwide After PM Modi 's Mann ki Baat ''. NDTV. Retrieved 1 July 2015. Jump up ^ Selections from regional press, V. p. 68. Jump up ^ Panwar, Preeti ( June 29, 2012 ). `` Female foeticide : Death before birth ''. Bankersadda. Retrieved September 27, 2012. Jump up ^ Gupta, Suchandana ( October 3, 2011 ). `` Skewed sex ratio : MP launches ' Beti Bachao Abhiyan ' ''. Times of India. Retrieved September 27, 2012. Jump up ^ `` Beti Bachao Beti Padhao -- Vikaspedia ''. Vikaspedia.in. Retrieved 2016 - 06 - 12. Jump up ^ `` Indian Medical Association ''. Journal of the Indian Medical Association. Indian Medical Association. 105 ( 7 - 12 ) : 711. 2007. Government schemes in India Active Schemes Antyodaya Anna Yojana Atal Pension Yojana Beti Bachao, Beti Padhao Yojana CGHS DAY DBT DDUGJY DDU - GKY DELP HRIDAY Housing for All ICDS Income declaration scheme, 2016 JAM Yojana KVPY Midday Meal Scheme NSAP NSS POPSK PMAGY PMAY PMGSY PMJDY Pradhan Mantri Garib Kalyan Yojana PMKSY Pradhan Mantri Bhartiya Jan Aushadhi Yojana Kendra PMMVY PMMY Pradhan Mantri Jeevan Jyoti Bima Yojana Pradhan Mantri Kaushal Vikas Yojana Pradhan Mantri Suraksha Bima Yojana Pradhan Mantri Ujjwala Yojana Rashtriya Krishi Vikas Yojana SAGY SGSY Swasth Jeevan Sewa Guarantee Yojana Soil Health Card Scheme UDAY UDAN Missions AMRUT Mission Indradhanush NICRA National Mission for Manuscripts NRHM ASHA National Translation Mission Providing Urban Amenities to Rural Areas Rashtriya Madhyamik Shiksha Abhiyan Rashtriya Uchchatar Shiksha Abhiyan Sarva Shiksha Abhiyan National Solar Mission Smart Cities Mission TB - Mission 2020 Projects Bharatmala Indian Rivers Inter-link Sagar Mala project Setu Bharatam Urja Ganga Gas Pipeline Project Campaigns Accessible India Campaign Digital India Make in India Skill India Standup India Startup India Swachh Bharat Abhiyan Unnat Bharat Abhiyan IDs Aadhaar Business identification number Indian passport Permanent account number Ration card ( India ) Unorganised Workers ' Identification Number Voter ID ( India ) State Bhamashah Yojana Biju Krushak Kalyan Yojana Invest Madhya Pradesh Jyotigram Yojana Make in Maharashtra Rajiv Gandhi Jeevandayee Arogya Yojana Vibrant Gujarat Closed Schemes Bharat Nirman JSY JnNURM Kasturba Gandhi Balika Vidyalaya MPLADS NLM NPS NRLM Pooled Finance Development Fund Scheme RNTCP RSBY Rural Landless Employment Guarantee Programme Saakshar Bharat Sampoorna Grameen Rozgar Yojana Swabhimaan ( campaign ) Swavalamban Voluntary Disclosure of Income Scheme Retrieved from `` https://en.wikipedia.org/w/index.php?title=Beti_Bachao,_Beti_Padhao_Yojana&oldid=811058012 '' Categories : Government schemes in India Sex selection in India Modi administration initiatives Women 's education in India Women 's rights in India Hidden categories : Use dmy dates from February 2017 Use Indian English from February 2017 All Wikipedia articles written in Indian English Articles needing additional references from August 2017 All articles needing additional references Pages using infobox project with unknown parameters All articles with unsourced statements Articles with unsourced statements from April 2017 Articles created or expanded during Women 's History Month ( India ) - 2015 Talk Contents About Wikipedia हिन्दी मराठी ଓଡ଼ିଆ ਪੰਜਾਬੀ संस्कृतम् اردو Edit links This page was last edited on 19 November 2017, at 07 : 44. 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Question: who has been chosen as the brand ambassador of the campaign 'beti bachao beti padhao'
Answer: Olympics 2016 bronze medallist Sakshi Malik