Musical.ly - Wikipedia Musical.ly This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( July 2017 ) musical.ly Original author ( s ) Alex Zhu, Luyu Yang Developer ( s ) Musical.ly, Inc Initial release August 2014 ; 4 years ago ( 2014 - 08 ) Operating system iOS, Android Available in 29 languages n List of languages English, Bengali, Czech, Dutch, Tagalog, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malayalam, Kannada, Polish, Portuguese, Punjabi, Romanian, Russian, Simplified Chinese, Spanish, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese Type Video sharing License Freeware fate Merged with Tik Tok successor Tik Tok ( app ) Website www.musical.ly renewed August 2, 2018 musical.ly was an American video social network app for video creation and live broadcasting. The first prototype was released in April 2014, and the official version was launched in August of that year. Through the app, users could create 15 - second to 1 minute videos and choose sound tracks to accompany them, use different speed options ( time - lapse, fast, normal, slow motion, and epic ) and add pre-set filters and effects. The app also allowed users to browse popular `` musers, '' content, trending songs and sounds and hashtags. From July 2016 to August 2018, musical.ly had over 90 million registered users and had an average of 12 million new videos posted a day and by the end of May 2017 the app reached over 200 million users. musical.ly was headquartered in Shanghai and had offices in San Francisco, California. On November 9, 2017, Bytedance Technology Co. acquired Musical.ly, Inc for US $1 billion. Bytedance also owns the company Tik Tok and, on August 2nd of 2018, merged Tik Tok with the musical.ly app and retained the name Tik Tok. Contents 1 History 1.1 Founding 1.2 Growth 2 Features 2.1 Musical.ly `` Trends '' 3 Notable users 3.1 Most followed accounts on Musical.ly 4 Reception 5 References 6 External links History Founding Musical.ly Inc. was founded by longtime friends Alex Zhu and Luyu Yang. Before launching musical.ly, Zhu and Yang teamed up to build an education social network app, through which users could both teach and learn different subjects through short - form videos ( 3 -- 5 minutes long ). After having investors fund this venture, it took them about 6 months to build the product. However, once launched, this online self - learning platform did not get enough traction and the content produced was not engaging enough. With some money left from the original investment for this failed venture, Zhu and Yang started to look for new ideas. They decided to shift their focus to the entertainment industry, targeting the US teenage market, as this market is characterized for being an early adopter of new trends. The main idea was to create a platform that incorporates music and video in a social network. The first version of musical.ly was officially launched in August 2014. Growth In 2015, the app began to attract millions of users and in July 2015, musical.ly climbed up to the number 1 position in the iOS App Store, becoming the most - downloaded free app in over 30 countries, including the US, Canada, UK, Germany, Brazil, Philippines, and Japan. In July 2016, musical.ly reached 90 million downloads, with over 12 million new videos posted every day. In June 2016, Coca - Cola launched its # ShareACoke campaign on musical.ly, which introduced musical. ly 's `` User - Generated Ads '' model. On July 24, 2016, during VidCon, musical.ly officially launched live.ly, its new live video streaming platform. Although this was intended to be a soft launch, as no additional marketing had been done for this new product, live.ly climbed up to the number one position in the iOS App Store within 3 days. On November 9, 2017, the Wall Street Journal reported that Musical.ly Inc had agreed to be acquired by Bytedance Technology Co. for as much as US $1 billion. Bytedance operates the program Toutiao. Recode estimated that the sale would be for around US $800 million and later merged musical.ly with Tik Tok to create the American version of Tik Tok turning musically accounts into Tik Tok accounts. Features Musical.ly users can record 15 - second to 1 - minute videos in one or multiple shots ; once the recording has been made, it can be paired with songs and sounds. The platform also enables editing, through 14 pre-set filters and effects that allow to change the speed or reverse the motion of the recording. Additionally, musical.ly also has a feature to create shorter videos, named `` live moments, '' which are essentially GIFs with music. Users on this platform can `` remuse '' ( reuse ) sounds created by other users, which instills a new level of engagement with the content. Other ways in which users can interact with each other is through features such as `` Ask a Question '' and `` Duet ``. On this regard, musical.ly has an option called `` Best Fan Forever, '' through which musers can select certain followers who can participate in duets with them. Users can also send private messages to their friends using the direct.ly feature. Musical.ly `` trends '' Musical. ly 's structure allows the viral dissemination of trends throughout the platform. The hashtags that are popular on this social network usually make reference to bits of pop culture and trends among the internet world. Because of its massive usage, a lot of events launched within the app can become viral global events, especially among teenagers. One of the most notable campaigns launched by musical.ly was the `` Do n't Judge Challenge, '' which became huge within the platform, as millions of teenagers around the world participated. Notable users Active users with higher rates of popularity are given crowns by musical.ly. Some users of the platform have gained great traction and huge following not only within musical.ly, but also outside it as well. Baby Ariel, also known as Ariel Martin, who as of May 2017 has 19 million followers on musical.ly alone, is one of users that have gained major media attention through musical.ly. In April 2016, she was interviewed live on Good Morning America. Mackenzie Ziegler and Maddie Ziegler became more famous because of it when they finished Dance Moms. Jacob Sartorius, who in recent months has become a social media influencer, promoted his first single `` Sweatshirt '' on musical.ly, after which the song reached number 10 on the iTunes Store charts. In June 2016, it had been reported that Sartorius had signed with United Talent Agency. Loren Gray Beech and Ariana Renee are also social media influencers who got started on musical.ly. Israeli schoolgirl Anna Zak has become a celebrity in Israel after building millions of followers on musical.ly and securing a sponsorship deal with Adidas. Artists such as Ariana Grande, Demi Lovato, Andra Day, Selena Gomez, Shakira, Daddy Yankee, Bebe Rexha, Krewella, Brendon Urie, and Meghan Trainor have used this app to promote their newest singles. In 2016, Jason Derulo released the video for his single `` If It Ai n't Love '' on musical.ly. Many other celebrities have joined the platform, including Paris Hilton, Fetty Wap, Kira Kosarin, Shaquille O'Neal, Adam Lambert and Gnash Most followed accounts on Musical.ly This list contains the top 5 accounts with the most followers on the platform ( as of April 10, 2018 ) Rank Username Owner Followers ( millions ) Country @ tiktok Tik Tok 30.4 China @ lisaandlena Lisa and Lena 30.9 Germany @ babyariel Baby Ariel 27.1 USA @ lorengray Loren Gray 26.7 5 @ kristenhancher Kristen Hancher 20.8 Canada Reception On January 28, 2016, Business Insider released a survey, in which `` 30 of the 60 ( interviewed teenagers ) listed Musical.ly as the app they were most excited about. '' On June 2016, Alex Zhu and Luyu Yang were featured on Billboard 's 2016 Digital Power Players List : The Industry Leaders Shaping the Game. References Jump up ^ `` musical.ly - your video community ''. iTunes. August 22, 2017. Retrieved August 22, 2017. Jump up ^ Rys, Dan. Fresh Off a Big Funding Round, Musical.ly Signs Its First Major Label Deal with Warner Music. Billboard. Retrieved 29 June 2016. Jump up ^ `` Musical.ly, Apple Music Ink New Partnership, With More to Come ''. Billboard. Retrieved 2017 - 05 - 30. ^ Jump up to : Spangler, Todd ( September 30, 2016 ). `` Musical. ly 's Live.ly Is Now Bigger Than Twitter 's Periscope on iOS ( Study ) ''. Variety. Retrieved October 2, 2016. Jump up ^ `` ( Updated ) Mobile studio app Musical.ly, Tik Tok to merge into a new app ''. e27. Retrieved 2018 - 03 - 21. Jump up ^ Carson, Biz. How a failed education startup turned into Musical.ly, the most popular app you 've probably never heard of. Business Insider. Retrieved 20 June 2016. Jump up ^ Newlands, Murray. The Origin and Future Of America 's Hottest New App : musical.ly. Forbes. Retrieved 20 June 2016. ^ Jump up to : Wallenstein, Andrew. Musical.ly May Be the Spoiler in Livestream Race with Launch of Live.ly. Variety. Retrieved 24 June 2016. Jump up ^ Lin, Liza ; Winkler, Rolfe ( November 9, 2017 ). `` Social - Media App Musical.ly Is Acquired for as Much as $1 Billion ''. The Wall Street Journal. New York City, New York, United States. Retrieved November 12, 2017. Jump up ^ `` Musical.ly, the lip - syncing video app, is going to sell for at least $800 million ''. Recode. Retrieved 2017 - 11 - 10. Jump up ^ Hamill, Jasper Do n't Judge Challenge : Teens declare war on body shaming by making themselves up to ' look ugly '. Mirror. Retrieved 25 June 2016. Jump up ^ Usborne, Simon ( December 10, 2016 ). `` ' It 's crazy, for sure ' : meet the stars of Musical.ly ''. The Guardian. Retrieved January 3, 2017. Jump up ^ ' Baby Ariel ' Talks Musical.ly, the Explosively Popular App for Teens. ABC News. Retrieved 20 June 2016. Jump up ^ Nava, Kathleen ( September 16, 2016 ). `` ' Dance Moms ' 2016 News & Update : What Do Chloe Lukasiak And Mackenzie Ziegler Have In Common After Leaving Show ? ''. GameNGuide. Retrieved January 3, 2017. Jump up ^ Jacob Sartorius ' Sweatshirt ' American iTunes Chart Performance. iTunes Charts. Retrieved 01 July 2016. Jump up ^ Jarvey, Natalie. UTA Sains Musical.ly Star Jacob Sartorius ( Exclusive ). Hollywood Reporter. 30 June 2016. Jump up ^ Reeve, Elspeth ( July 20, 2016 ). `` 90 MILLION TWEENS, A FREE APP, ONE GOAL : FAME ''. Elle. Retrieved January 3, 2017. Jump up ^ loudly Liat Katz, Maariv, 12 / 03 / 17 Jump up ^ `` musical.ly - Global Video Communities ''. musical.ly. Retrieved 2018 - 03 - 27. Jump up ^ `` musical.ly - Global Video Communities ''. musical.ly. Retrieved 2018 - 03 - 27. Jump up ^ `` Loren Beech ''. www.musical.ly. Retrieved 2018 - 03 - 06. Jump up ^ `` Kristen Hancher ''. www.musical.ly. Retrieved 2018 - 03 - 06. Jump up ^ Kosoff, Maya. 60 teenagers reveal what they think is cool -- and what is n't -- in 2016. Business Insider. Retrieved 9 June 2016. Jump up ^ Billboard 's 2016 Digital Power Players List : The Industry Leaders Shaping the Game. Billboard. 23 June 2016. External links Official website Social networking services Websites Personal 23snaps Amikumu aNobii AsianAve ASKfm Badoo Bebo Cloob Cyworld Diaspora Draugiem.lv Ello Facebook Foursquare Gab Google+ Hello Hi5 Highlight Houseparty Idka Instagram IGTV IRC - Galleria Keek LiveJournal Lifeknot LockerDome Marco Polo Mastodon MeetMe Miaopai micro. blog MixBit Mixi Myspace My World Nasza-klasa.pl Nextdoor OK.ru Path Peach Periscope Pinterest Pixnet Plurk Qzone Readgeek Renren Sina Weibo Slidely Snapchat SNOW Spaces Spring.me Streetlife StudiVZ Swarm Tagged Taringa ! 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Question: who has the most followers on musically 2018 in india
Answer: Tik Tok