The Foundation for a Better Life - wikipedia The Foundation for a Better Life This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( November 2009 ) The Foundation for a Better Life is a non-profit 501 ( c ) ( 3 ) religious and political organization founded in 2000 to `` promote good values ''. The foundation creates public service campaigns to share with others its values, including honesty, caring, and optimism, in order to create a better social paradigm. The foundation communicates its message through television, outdoor advertising, theatre, radio, and the Internet and is best known for the `` Pass It On '' campaign. Viewers are encouraged to pass on these values, with the rationale that examples of individuals living values - based lives may not change the world, but collectively they make a difference. Contents 1 History 2 Funding 3 References 4 External links History Founded in 2000, it is headed by its president, Gary Dixon. The organization launched its first campaign on November 9, 2001. The original start date was September 13, 2001, but it was postponed due to the September 11 attacks. The initial campaign appeared on about 10,000 billboards, signs and posters nationwide. The original message of the campaign was modified to include themes which recognized the state of the nation following the attacks. Specifically, the values of `` unity '' and `` courage '' were added with images of flags and firefighters. The campaign was created by copywriter Jay Schulberg and art director Bernie Hogya. Prior to the launch of the campaign, Dixon contacted Nancy Fletcher, president and chief executive at the Outdoor Advertising Association of America in Washington. He reportedly was inspired by the association 's billboard campaign called God Speaks, which generated enormous attention in 1999 and 2000. The foundation continues to sponsor public service messages in various media. The foundation 's `` Pass It On '' campaign has incorporated the likenesses of Wayne Gretzky, Michelle Kwan, Oprah Winfrey, Nelson Mandela, Michael J. Fox, Albert Einstein and Muhammad Ali. Funding The Foundation neither solicits nor accepts monetary donations from the public. It is not officially affiliated with any religion, instead hoping that `` the values we share transcend any particular religion or nationality ''. The chief contributor of the foundation also serves as the chief contributor of the Random Acts of Kindness Foundation. All funding comes from the Anschutz Foundation. References Jump up ^ `` FAQs - Inspirational Quotes - Positive Values ''. ^ Jump up to : Elliott, Stuart ( November 9, 2001 ). `` The Media Business ; ADVERTISING ; A campaign promotes noble behavior and the adoption of better values by everyone ''. New York Times. New York Time. Jump up ^ `` Champion skaters makes Times Square billboard ''. The Post and Courier. October 7, 2003. Jump up ^ `` Frequently Asked Questions and Answers About The Foundation for a Better Life ''. The Foundation for a Better Life. Jump up ^ `` Point Person : Our Q&A with Gary Dixon on promoting values ''. Retrieved 2016 - 07 - 06. External links Official website Retrieved from `` https://en.wikipedia.org/w/index.php?title=The_Foundation_for_a_Better_Life&oldid=816336323 '' Categories : Public service announcements of the United States Religious charities based in the United States Organizations established in 2000 Hidden categories : Articles needing additional references from November 2009 All articles needing additional references All articles with unsourced statements Articles with unsourced statements from September 2016 Talk Contents About Wikipedia Add links This page was last edited on 20 December 2017, at 18 : 35. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: who started the foundation for a better life
Answer: Gary Dixon