The Willy Wonka Candy Company - wikipedia The Willy Wonka Candy Company The Willy Wonka Candy Company Owner Nestlé S.A. Country United Kingdom Introduced 1971 Discontinued 2015 Markets internationally Previous owners Sunmark Website nestlecandyshop.com The Willy Wonka Candy Company is a British brand of confectionery owned and licensed by Swiss corporation Nestlé. The Wonka brand 's inception comes from materials licensed from British author Roald Dahl. His classic children 's novel, Charlie and the Chocolate Factory, and its film adaptations are the source of both the packaging and the marketing styles of the Wonka brand. The brand was launched in 1971, coinciding with the release of the novel 's first film adaptation. In 1988 the Willy Wonka Candy Company brand -- then owned by Sunmark Corporation -- was acquired by Nestlé. Nestlé sells sweets and chocolate under the Willy Wonka brand name in the United States, Canada, the United Kingdom, the Republic of Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic and the Middle East. In mid-2015 the Willy Wonka brand name was dropped by Nestlé, in favour of special `` throwback '' packaging before eventually renaming the entire brand as `` Nestlé Candy Shop ''. Candies previously made by the Willy Wonka brand are now under the Nestlé brand naming, excluding the Wonka brand name on the top left corner. Contents 1 Origins 2 Current products 3 Previous products 4 References 5 External links Origins The Willy Wonka Candy Company was first imagined in the pages of Roald Dahl 's Charlie and the Chocolate Factory. The `` Wonka '' property was licensed to film director Mel Stuart ; his 10 - year - old daughter read Charlie and the Chocolate Factory and asked her father to make it into a film, obliging him to get `` Uncle Dave '' ( producer David L. Wolper ) to produce it. Stuart showed the book to Wolper, who was engaged in talks with the Quaker Oats Company. Wolper convinced the Quaker Oats Company into signing the deal for up to $3 million to finance the film version in exchange for the candy bar tie - in. Quaker, who had previous experience in the film industry, bought the rights to the book and financed the picture for the purpose of promoting their new Wonka Bar. The name of Dahl 's Charlie and the Chocolate Factory however was renamed to Willy Wonka & the Chocolate Factory for promotion purposes. The new brand was produced by Chicago - based company Breaker Confections ( a subsidiary of Quaker Oats ), which in 1975 was acquired by Sunmark Corporation of Saint Louis, Missouri. The original Wonka Bars never saw store shelves due to factory production problems prior to the film 's release, but subsequent Wonka product releases were highly successful. In 1980 Breaker Confections changed its name to Willy Wonka Brands in an attempt at developing its Wonka brand image before it sold - out in 1986 to Rowntree Mackintosh Confectionery of the UK, who sold - out in 1988 to Swiss company Nestlé, who in 1993 renamed it to Willy Wonka Candy Company. Today, the company produces over 100 different varieties of candy. A number of the Willy Wonka - branded products originated from Roald Dahl 's book and later film adaptations, while others were originally created or acquired for the brand. Some of the products included under the brand include Everlasting Gobstoppers, SweeTarts, Laffy Taffy, Nerds, Kazoozles, Shockers, Bottle Caps, Gummies, Fun Dip, Spree, Runts, Pixy Stix, MixUps and their world - famous Wonka Bars. In the United States, the Willy Wonka Candy Factory is located today at 1445 West Norwood Avenue in Itasca, Illinois. Current products Bottle Caps Everlasting Gobstopper Fun Dip Gobstoppers by the Willy Wonka Candy Company. Laffy Taffy Mixups Nerds ( 1983 -- ) Nerds Rope ( 2000 -- ) Pixy Stix Randoms ( Rowntree 's Randoms in the UK, made and sold in the US under the Wonka brand ) Runts Spree Sweetarts SweeTarts Chewy Sours SweeTarts Soft & Chewy Ropes Wonka Bar ( Found in Australia and New Zealand ) Wonka Ice Cream ( Peel - A-Pops and Push Ups ) Previous products Dinasour Eggs Donutz Fizzy Jerkz Oompas Super Skrunch Scrumdidilyumptious Tart ' N ' Tinys Volcano Rocks Wonka Daredevils Xploder References Jump up ^ `` Willy Wonka company information ''. Careers in Food. Retrieved 28 December 2010. Jump up ^ `` Nestlé Corporate History ''. Nestlé. Retrieved 28 March 2014. ^ Jump up to : `` At 40, Wonka Candy Is Greatest Reverse Product Placement Ever ''. Brand Channel. Retrieved 28 March 2014. Jump up ^ J.M. Kenny ( Writer, director, Producer ) ( 2001 ). Pure Imagination : The Story of ' Willy Wonka and the Chocolate Factory ' ( DVD ). USA : Warner Home Video. Retrieved 2 December 2006. Jump up ^ `` Wonka Products ''. Nestlé. Retrieved 28 March 2014. Jump up ^ Best, Dean ( 16 February 2015 ). `` Nestle eyes liquorice market with Sweetarts NPD ''. just - food. Retrieved 19 February 2015. External links Wikimedia Commons has media related to Willy Wonka brand. WONKA Randoms website Nestlé Willy Wonka Candy Company products Current Bottle Caps Everlasting Gobstopper Fun Dip Laffy Taffy Nerds Pixy Stix Redskins Runts Spree SweeTarts SweeTarts Chewy Sours SweeTarts Soft & Chewy Ropes Wonka Bar ( AUS only ) Wonka Gummies Discontinued or replaced Dweebs FruiTart Chews Oompas Punky 's Shock Tarts Sour Gum Balls Tart ' n ' Tinys Tinglerz Volcano Rocks Wonka Biscuits Wonka Donutz Wacky Wafers Wonka Xploder Nestlé Brands Appliances BabyNes Dolce Gusto Nescafé Alegria Nescafé Barista Nespresso Special. T Baby nutrition BabyNes Cerelac Gerber Graduates Mucilon NaturNes Nestum Nidal ( brand ) Bear Brand Nido P'tit Baking Libby 's Pumpkin Toll House Bottled water Arrowhead Buxton Contrex Deer Park Hépar Ice Mountain Ozarka Acqua Panna Perrier Poland Spring Pure Life Quézac San Pellegrino Vittel Zephyrhills Cereals Cheerios Chocapic Chokella Cini Minis Clusters Cocoa Crisp Cookie Crisp Corn Flakes Country Corn Flakes Curiously Cinnamon Fitness Fitness Fibra Gold Flakes Golden Grahams Golden Nuggets Honey Gold Honey Stars Koko Krunch La Lechera Flakes Lion ( cereal ) Lucky Charms Milo Cereal Nesquik ( cereal ) Nesquik Duo Cereal Nesquik CioccoMilk Nestlé Crunch Oats & More Trix Shreddies Shredded Wheat Strawberry Minis Chocolate and desserts 100 Grand Bar Animal Bar Abuelita Aero Aero Biscuits After Eight Allen 's Baby Ruth Bar One Bertie Beetle Big Chocolate Big Turk Blue Riband Breakaway Butterfinger Cailler Caramac Carlos V Chicos Choclait Chips Choco Crossies Chocolate Log Chokito Chunky Club Coffee Crisp Crisp Crunch Die Weisse Drifter Fox 's Golden Rough Goobers Jelly Tots Kit Kat Kit Kat Chunky Kit Kat Senses Lanvin Lentejas Life Savers Lion Bar Mackintosh 's Toffee Matchmakers Menier Chocolate Milkybar Milkybar Choo Milo ( chocolate bar ) Mirage Mint Patty Munchies Munch NestEgg Nestlé Baker 's Choice Nestlé Classic Nestlé Dessert Nestlé Fav * rites Nestlé Extra Smooth Nestlé Snack Nuts Nestlé Milk Chocolate Oh Henry ! Orion Peppermint Crisp Perugina Plaistowe Polo Quality Street Raisinets Rolo Rowntree 's Rowntree 's Fruit Gums Rowntree 's Fruit Pastilles Sin Parar Smarties Sno - Caps Spree Sundy ( brand ) Susy Svitoch TEX Toffee Crisp Walnut Whip White Knight The Willy Wonka Candy Company XXX YES Yorkie Coffee and beverages Abuelita BabyNes Blue Bottle Coffee Company Carnation Caro Chuckie Coffee - Mate Dolce Gusto Klim La Lechera Lion Menier Milo Nescafé Nescau Nesfruta Nespresso Nesquik ( mix ) Nesquik Ready - To - Drink Nestea Nestlé Chocolate Nestlé Dessert Ovaltine Ricoré Sjora Sublime Supligen Sweet Leaf Tonimalt Zoégas Health and nutrition Nutramen Junior Nutrament Pamlab Peptamen Boost Resource Ice cream Camy D'Onofrio Dibs ( ice cream ) Dreyer 's / Edy 's Drumstick Eskimo Pie Extrême Fab Frosty Paws Häagen - Dazs Hjem - IS Ice Screamers Kit Kat La Cremeria La Laitière Lanvin ( chocolate ) Maxibon Mövenpick Nestlé Parlour Pops Savory ( ice cream ) Schőller Smarties Prepared and Packaged Food and Snacks Buitoni California Pizza Kitchen DiGiorno Garden Gourmet Herta Hot Pockets Jack 's Lean Cuisine Libby 's Lean Pockets Maggi Mousline Nestlé Starz Roll Ups Stouffer 's Thomy Tombstone Uncle Tobys Wagner Yinlu Foods Dairy Products a+ Actiplus After Eight Bear Brand Carnation Cerevita Coffee - Mate Dancow Everyday Kit Kat La Lechera La Laitère Milkmaid Nesquik Nesquik Minis Rolo SKI Nesquik Nesquik Powder Nesquik Cereal Nesquik Duo Cereal Nesquik CioccoMilk Nesquik ( beverage ) Bear Brand Bear Brand Busog Lusog Bear Brand Choco Bear Brand Adult Plus Bear Brand Gold Milo Milo granules Milo Chocolate Bar Milo Cereal Uncle Toby 's Cheerios Fruit Bites Healthwise Natural Style Muesli O&G Oat Crisp Oat Flakes PLUS Puffs Roll Ups VitaBrits Weeties Petcare Alpo Bakers Complete Beggin ' Strips Beneful Bonio Cat Chow Chef Michael 's Dog Chow Fancy Feast Felix Friskies Frosty Paws Go - Cat Gourmet ONE Pro Plan Tender Vittles Veterinary Diets Winalot Galderma Cetaphil Daylong Epiduo Excipial Restylane Former Alcon Chocolate Surpresa Enviga Jenny Craig Polly Waffle Powerbar Powwow Water Wonder Ball Divisions Gerber Life Insurance Company Nestlé Purina PetCare Nestlé Waters Nestlé Waters North America Joint ventures Beverage Partners Worldwide Cereal Partners Worldwide Lactalis Nestlé Chilled Dairy Nestlé Toll House Café Other assets Hsu Fu Chi ( 60 % ) L'Oréal ( 30.3 % ) Osem Yinlu Foods ( 60 % ) People Günter Blobel Paul Bulcke Peter Brabeck - Letmathe Nobuyuki Idei Henri Nestlé Kaspar Villiger Eugenio Minvielle Lagos Other Nestea European Championship Tour Nestlé boycott Nestlé Invitational Nestlé Rowntree F.C. Nestlé Smarties Book Prize Nestlé Tower Toll House cookies International Code of Marketing of Breast - milk Substitutes Nescafé Basement Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. Brand owned by General Mills ; US and Canadian production rights controlled by Nestlé under license. US production rights owned by The Hershey Company. Canadian production rights owned by The Hershey Company. US rights and production owned by Smarties Candy Company, with a different product. US rights and specific trade dress owned by Nestlé ; rights elsewhere owned by Associated British Foods. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. Philippine production rights owned by Alaska Milk Corporation. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. Used only in Brazil. Commons Roald Dahl 's Charlie and the Chocolate Factory Books Charlie and the Chocolate Factory Charlie and the Great Glass Elevator Films Willy Wonka & the Chocolate Factory Charlie and the Chocolate Factory soundtrack Tom and Jerry : Willy Wonka and the Chocolate Factory Characters Willy Wonka Theater Roald Dahl 's Willy Wonka ( 2004 musical ) Charlie and the Chocolate Factory ( 2013 musical ) The Golden Ticket Music Charlie and the Chocolate Factory : Original Motion Picture Soundtrack `` Pure Imagination '' `` The Candy Man '' Miscellaneous The Ride Video games Wonka Bar Everlasting Gobstopper Primus & the Chocolate Factory with the Fungi Ensemble The Willy Wonka Candy Company Retrieved from `` https://en.wikipedia.org/w/index.php?title=The_Willy_Wonka_Candy_Company&oldid=821021725 '' Categories : The Willy Wonka Candy Company brands Nestlé brands Food and drink companies established in 1971 Candy Chocolate companies Willy Wonka Hidden categories : EngvarB from September 2017 Use dmy dates from September 2017 Talk Contents About Wikipedia Español Français Italiano עברית Norsk Edit links This page was last edited on 17 January 2018, at 23 : 43. 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Question: what came first charlie and the chocolate factory or wonka candy
Answer: Charlie and the Chocolate Factory