The More You Know - wikipedia The More You Know For the morning block, see The More You Know ( block ). The More You Know Production company ( s ) General Electric, NBC Universal, Comcast Release Original network Networks of NBC Original release September 9, 1989 -- present Chronology Preceded by One to Grow On ( 1983 -- 1989 ) External links Website www.themoreyouknow.com The More You Know is a series of public service announcements ( PSAs ) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages. These PSAs are broadcast regularly during NBC 's programming in primetime, late night, and Saturday morning. The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot ; it aired on NBC in September 1989 ( these replaced the One to Grow On PSAs that were used from 1983 to 1989 ). A senior executive at NBC, Dr. Rosalyn Weinman, developed the campaign and wrote most of the on - air PSAs after putting an advisory council together. She ran the campaign for 10 years. The first ' comet trail ' star logo was designed by Steve Bernstein and later produced by Paul Johnson on an animation stand using a slit scan technique at R / Greenberg Associates ( now R / GA Digital Studios ) in Manhattan. They were later updated using three - dimensional computer graphics. The More You Know program won a Peabody Award in 1993 for serving as `` a model national public service campaign to provide a range of useful information to its vast television audience. '' The campaign has featured a range of guests over the years including Amy Poehler, Joan Rivers, Jack McBrayer, Steve Harvey, Anjelica Huston, Questlove, and Jimmy Fallon. Several past US Presidents have also participated in the campaign including President Bill Clinton, President George H.W. Bush, and Barack Obama, who encouraged parents to be more involved in their children 's education, while First Lady Michelle Obama worked to promote the prevention of childhood obesity. `` El Poder de Saber '' ( The Power of Knowledge ) is The More You Know 's sister campaign on Telemundo. While the other U.S. broadcast networks have similar campaigns, namely CBS Cares and Disney - ABC 's Be Inspired, The More You Know is likely the most well known. On February 24, 2016, NBC announced that it would launch a new Saturday morning E / I block named after the campaign, programmed by Litton Entertainment and replacing its in - house NBC Kids block. Contents 1 Parodies 2 See also 3 References 4 External links Parodies The campaign has been widely parodied, with references in The Penguins of Madagascar, Surviving the World ( a webcomic ), Will & Grace, 30 Rock, Family Guy, Drawn Together, Scrubs, an America - themed episode of X-Play, recurring parodies on Late Night with Conan O'Brien, a running segment on The Daily Show called `` The Less You Know, '' parodies on The Showbiz Show with David Spade, and an April 2006 series of NBC - produced mock PSAs starring the cast of The Office. A sketch on Saturday Night Live portrayed the sometimes - fatal effects of CPR. A parody was also on MADtv mentioning the `` ( nonexistent ) danger of conga lines '', and another one which spouted random obvious facts. Spliced has a parody of public - service announcements in general ( and The More You Know in particular ), in brief segments called `` Knowing is Growing ''. The campaign is also featured on many podcasts including The Florida Project. During the Super Bowl XLIX halftime show ( which itself was broadcast by NBC ), performer Katy Perry closed the performance with a rendition of `` Firework '' while riding on a shooting star ; following the show, comparisons were drawn to the former logo of The More You Know, as captured by user - created edits of photos from the scene. See also CBS Cares, a currently running CBS PSA campaign Read More About It, a PSA campaign created by a joint venture between CBS and the Library of Congress References Jump up ^ `` Rodney King Coverage Wins a Peabody Award ''. The New York Times. April 3, 1993. ISSN 0362 - 4331. Archived from the original on March 9, 2017. Retrieved March 9, 2017. Jump up ^ Megan Garber ( September 16, 2014 ). `` ' The More You Know ' : There 's More to Know ''. The Atlantic. Retrieved January 25, 2017. Jump up ^ `` Family Of Stars ''. The More You Know. Retrieved July 23, 2010. Jump up ^ Chris Ariens ( April 16, 2011 ). `` New Look, New Faces for ' The More You Know ' ''. AdWeek. Retrieved January 25, 2017. Jump up ^ El Poder De Saber Telemundo Jump up ^ CBS.com Jump up ^ Home - ABC.com Jump up ^ `` NBC, Litton Partner on ' The More You Know ' Block ''. Broadcasting & Cable. Retrieved February 24, 2016. Jump up ^ poopertin11 ( June 26, 2014 ), Family Guy - The More You Know, retrieved September 21, 2016 Jump up ^ Watch Saturday Night Live Episodes, Clips, and Interviews Fancast Jump up ^ Michelle Steiner, Amanda ( February 2, 2015 ). `` Exploring Katy Perry 's Super Bowl Half - Time Show in Memes ''. People. Retrieved February 3, 2015. External links Official website The More You Know on IMDb NBC.com - The Office PSAs Retrieved from `` https://en.wikipedia.org/w/index.php?title=The_More_You_Know&oldid=775558531 '' Categories : Public service announcements of the United States NBC network shows Peabody Award - winning television programs 1989 American television series debuts 1980s American television series 1990s American television series 2000s American television series 2010s American television series Internet memes Hidden categories : Use mdy dates from February 2017 Talk More Contents About Wikipedia Add links This page was last edited on 15 April 2017, at 17 : 49. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: where does the more you know come from
Answer: a series of public service announcements (PSAs) broadcast on the NBC family of channels in the United States and other locations, featuring educational messages