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( March 2017 ) Swachh Bharat Abhiyan ( SBA ) स्वच्छ भारत अभियान India + Cleanliness Slogan एक कदम स्वच्छता की ओर One step towards cleanliness Country India Prime Minister ( s ) Narendra Modi Launched Raj Ghat, 2 October 2014 ; 3 years ago ( 2014 - 10 - 02 ) Status Passive Website swachhbharat.mygov.in Swachh Bharat Abhiyan ( SBA ) ( or Swachh Bharat Mission ( SBM ) or Clean India Mission in English ) is a campaign in India that aims to clean up the streets, roads and infrastructure of India 's cities, smaller towns, and rural areas. The objectives of Swachh Bharat include eliminating open defecation through the construction of household - owned and community - owned toilets and establishing an accountable mechanism of monitoring toilet use. Run by the Government of India, the mission aims to achieve an Open - Defecation Free ( ODF ) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India at a projected cost of ₹ 1.96 lakh crore ( US $30 billion ). The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. It is India 's largest cleanliness drive to date with 3 million government employees, school students, and college students from all parts of India participating in 4,041 statutory cities, towns and associated rural areas. The mission contains two sub-missions : Swachh Bharat Abhiyan ( `` Gramin '' or rural ), which operates under the Ministry of Drinking Water and Sanitation ; and Swachh Bharat Abhiyan ( Urban ), which operates under the Ministry of Housing and Urban Affairs. The mission includes ambassadors and activities such as national real - time monitoring and updates from non-governmental organizations ( NGOs ) that are working towards its goals. Contents 1 Background 2 Finance 3 Ambassadors 3.1 Selected public figures 3.2 Brand ambassadors 4 Performance 5 Plans 6 Other activities 6.1 Run 6.2 Real - time monitoring 6.3 Updates from NGOs 7 List of cities 7.1 2017 7.2 2016 8 Similar campaigns 9 History 9.1 Previous sanitation campaigns 10 See also 11 References 12 External links Background India 's prime minister Modi at a rally to promote Swachh Bharat Mission in 2014 Further information : Sanitation in India Swachh Bharat Abhiyan is a campaign that was launched on 2 October 2014 and aims to eradicate open defecation by 2019. The national campaign spans 4,041 statutory cities and towns. It is the current of a few prior campaigns, including Nirmal Bharat Abhiyan and the Total Sanitation Campaign, which had similar goals ( see history section below ). The Times of India reported that the idea for Swachh Bharat was developed in March 2014 at a sanitation conference organised by UNICEF India and the Indian Institute of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999. The Indian government aims to achieve an Open - Defecation Free ( ODF ) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India at a projected cost of ₹ 1.96 lakh crore ( US $31 billion ). Prime Minister Narendra Modi spoke of the need for toilets in his 2014 Independence Day speech : Has it ever pained us that our mothers and sisters have to defecate in open ? Poor womenfolk of the village wait for the night ; until darkness descends, they ca n't go out to defecate. What bodily torture they must be feeling, how many diseases that act might engender. Ca n't we just make arrangements for toilets for the dignity of our mothers and sisters ? Modi also spoke of the need for toilets in schools during the 2014 Jammu and Kashmir state elections campaign stating : Swachh Sarvekshan 2017 was an extensive sanitation survey across 500 cities in India. The Ministry of Urban Development, commissioned Quality Council of India to conduct this survey ; to check the progress and impact of Swachh Bharat Abhiyanlaunched in 2014. It aims to foster a spirit of competition among the cities and offers a comprehensive assessment of their sanitation status. The performance of each city was evaluated on five key thematic parameters - Municipal solid waste - sweeping, collection and transportation Municipal solid waste - processing and disposal of solid waste Open defecation free / toilets Capacity building and eLearning Provision of public & community toilet seats Information, education and communication, and behaviour change Swachh Sarvekshan 2017 was conducted between 4 January 2017 and 7 February 2017. The results of top 25 cities are as follows : Swachh Sarvekshan Rank City State / Union Territory Indore Madhya Pradesh Bhopal Madhya Pradesh Visakhapatnam Andhra Pradesh Surat Gujarat 5 Mysore Karnataka 6 Tiruchirapalli Tamil Nadu 7 New Delhi Municipal Council Delhi 8 Navi Mumbai Maharashtra 9 Tirupati Andhra Pradesh 10 Vadodara Gujarat 11 Chandigarh Chandigarh 12 Ujjain Madhya Pradesh 13 Pune Maharashtra 14 Ahmedabad Gujarat 15 Ambikapur Chhattisgarh 16 Coimbatore Tamil Nadu 17 Khargone Madhya Pradesh 18 Rajkot Gujarat 19 Vijayawada Andhra Pradesh 20 Gandhinagar Gujarat 21 Jabalpur Madhya Pradesh 22 Greater Hyderabad Municipal Corporation Telangana 23 Sagar Madhya Pradesh 24 Murwara Madhya Pradesh 25 Navsari Gujarat As of May 2015, 14 companies including Tata Consulting Services, Mahindra Group and Rotary International have pledged to construct 3,195 new toilets. As of the same month, 71 public sector undertakings in India supported the construction of 86,781 new toilets. Most of these toilets are a type of pit latrine, mostly the twin pit pour flush type. Hundreds of thousands of Indian people are still employed as manual scavengers in emptying buckets and pit latrines. Finance The programme has also received funds and technical support from the World Bank, corporations as part of corporate social responsibility initiatives, and by state governments under the Sarva Shiksha Abhiyan and Rashtriya Madhyamik Shiksha Abhiyan schemes. Swachh Bharat Abhiyan is expected to cost over ₹ 620 billion ( US $9.7 billion ). The government provides an incentive of ₹ 15,000 ( US $230 ) for each toilet constructed by a BPL family. Total fund mobilised under Swachh Bharat Kosh ( SBK ) as of 31 January 2016 stood at ₹ 3.69 billion ( US $58 million ). An amount of ₹ 90 billion ( US $1.4 billion ) was allocated for the mission in the 2016 Union budget of India. Government and the International Monetary Fund signed a US $1.5 billion loan agreement on 30 March 2016 for the Swachh Bharat Mission to support India 's universal sanitation initiative. The International Monetary Funds will also provide a parallel $25 million in technical assistance to build the capacity of select states in implementing community - led behavioural change programmes targeting social norms to help ensure widespread usage of toilets by rural households. Ambassadors Manisha Koirala at Swachh Bharat Abhiyan in November 2014 Selected public figures Modi selected 12 public figures to propagate this campaign. They are : Shilpa Shetty Sachin Tendulkar Priyanka Chopra Baba Ramdev Shah Rukh Khan Vidya Balan Shashi Tharoor Team of Tarak mehta ka ooltah chashmah Amitabh Bacchan Mridula Sinha Kamal Hasan Virat Kohli Mahendra Singh Dhoni All the Citizens Of India Indian vice president M. Venkaiah Naidu picked up a broom to help clean the cyclone - hit port city of Visakhapatnam in the southern state of Andhra Pradesh, as part of the cleanliness campaign. Brand ambassadors Venkaiah Naidu listed brand ambassadors in various fields : Rajyogini Brahmakumari Dadi Jankiji Pawan Kalyan S.P. Balasubrahmanyam Amala ( actress ) K. Kavitha Gunupati Venkata Krishna Reddy Suddala Ashok Teja Pullela Gopichand Humpy Koneru Galla Jayadev Nithin V.V.S. Laxman J. Rameshwar Rao Shivlal Yadav B.V.R. Mohan Reddy Akshay kumar Lakshmi Manchu On 2 October 2014, Prime Minister Modi nominated nine people, including : Comedian Kapil Sharma, Former captain of Indian cricket team Sourav Ganguly Former IPS officer Kiran Bedi for taking forward her ' Swachh Bharat Abhiyaan ' Padmanabha Acharya, Nagaland Governor Sonal Mansingh, classical dancer Ramoji Rao of Eenadu group Aroon Purie of the India Today group Er. Dilkeshvar Kumar, Civil Engineer He also nominated a number of organisations, including the Institute of Chartered Accountants of India, Eenadu and India Today as well as the dabbawala of Mumbai, who deliver home - made food to lakhs of people in the city. More than 3 million government employees and school and college students participated in the drive on the occasion. On 8 November 2014, Modi carried the message to Uttar Pradesh and nominated another set of nine people for that state. Akhilesh Yadav Swami Rambhadracharya Manoj Tiwari Mohammad Kaif Deviprasad Dwivedi Raju Srivastava Suresh Raina Kailash Kher Shilpa Shetty was made a part of the mission from February 2017. Performance A door - to - door garbage collection van in the city of Indore Between April 2014 and January 2015, 3,183,000 toilets were built. Karnataka led all States in construction of toilets under the programme. As of August 2015, 8 million toilets have been constructed under the program. As of 27 October 2016, 56 districts in India were ODF. In January 2017, Indore city as well as rural areas were announced open defecation free by the central government. The national sanitation coverage rose from 42 per cent in 2014 to 65 per cent in 2017. Five states, 149 districts and 2.08 lakh villages were declared Open Defecation Free ( ODF ) till August 2017. The cities and towns which have been declared ODF stood at 22 per cent and the urban wards which have achieved 100 per cent door - to - door solid waste collection stood at 50 per cent. The number of Swachhagrahi volunteers working across urban local bodies rose to 20,000, and those working in rural India rose to more than a lakh. The number of schools with separate toilet facilities for girls rose from 0.4 million ( 37 per cent ) to almost one million ( 91 per cent ). As per an independent survey released by Quality Council of India in August 2017, overall national rural `` household access to toilet '' coverage increased to 62.45 per cent and usage of 91.29 per cent, with Haryana topping the national ranking with 99 per cent of households in rural areas covered and usage of 100 per cent. Plans The Ministry of Railways is planning to have the facility of cleaning on demand, clean bed - rolls from automatic laundries, bio-toilets, dustbins in all non-AC coaches. The Centre may use its Digital India project in conjunction with the Swachh Bharat Abhiyan to have solar - powered trash cans, such as those in many US cities, which send alerts to sanitation crew once they are full. The Government has appointed PWD with the responsibility to dispose off waste from Government offices. Other activities Run A Swachh Bharat Run was organized at the Rashtrapati Bhavan, the official home of the President of India, located Rajpath, New Delhi, on 2 October 2014. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee. Participants in the run included officers and their families. The Times of India published an article on how `` Desi companies beat Facebook in ' Swachh ' apps race ''. Real - time monitoring The government will be launching a nationwide real - time monitoring system for toilets constructed under the Swachh Bharat Abhiyan. For this the government of India is bringing awareness to the people through advertisements. With this system, the government aims to attain a fully open defecation free India by 2019. As of 30 November 2016, Total Sanitation Coverage throughout India has risen to 57.56 % up from 42.02 % in 2 October 2014, the day Swachh Bharat Abhiyan was launched. Updates from NGOs With growing interest in the progress of the mission, both private companies as well as government started releasing progress reports. The Swachh Bharat app Tumblr feed provides updates from individual groups, corporations and Twitter users in general about group cleaning events, the status of cleanliness across India, and opinions on the objectives of the Clean India mission. A recent study by the Public Affairs Centre finds that participation of beneficiaries in their toilet construction ensures better usage. List of cities 2017 Swachh Sarvekshan 2017 was conducted between 4 January 2017 and 7 February 2017. The results of top 25 cities are as follows : Swachh Sarvekshan Rank City State / Union Territory Indore Madhya Pradesh Bhopal Madhya Pradesh Visakhapatnam Andhra Pradesh Surat Gujarat 5 Mysore Karnataka 6 Tiruchirapalli Tamil Nadu 7 New Delhi Municipal Council New Delhi 8 Navi Mumbai Maharashtra 9 Tirupati Andhra Pradesh 10 Vadodara Gujarat 11 Chandigarh Chandigarh 12 Ujjain Madhya Pradesh 13 Pune Maharashtra 14 Ahmedabad Gujarat 15 Ambikapur Chhattisgarh 16 Coimbatore Tamil Nadu 17 Khargone Madhya Pradesh 18 Rajkot Gujarat 19 Vijayawada Andhra Pradesh 20 Gandhinagar Gujarat 21 Jabalpur Madhya Pradesh 22 Greater Hyderabad Municipal Corporation Telangana 23 Sagar Madhya Pradesh 24 Murwara Madhya Pradesh 25 Navsari Gujarat Source : Ministry of Urban Development 2016 The Government of India released a Cleanliness Ranking on 15 February 2016. The Swachh Sarvekshan - 2016 ranks 73 cities on cleanliness and sanitation. Cities with over 10 lakh population were surveyed to check how clean or filthy they were. ( 1 ) Cleanest ten cities : Mysore ( Karnataka ) Chandigarh Tiruchirappalli ( Tamil Nadu ) New Delhi Visakhapatnam ( Andhra Pradesh ) Surat ( Gujarat ) Rajkot ( Gujarat ) Gangtok ( Sikkim ) Pimpri - Chinchwad ( Maharashtra ) Greater Mumbai ( Maharashtra ) Ten least clean cities ( at the bottom of the list ) : 64. Kalyan Dombivili ( Maharashtra ) 65. Varanasi ( Uttar Pradesh ) 66. Jamshedpur ( Jharkhand ) 67. Ghaziabad ( Uttar Pradesh ) 68. Raipur ( Chhattisgarh ) 69. Meerut ( Uttar Pradesh ) 70. Patna ( Bihar ) 71. Itanagar ( Arunachal Pradesh ) 72. Asansol ( West Bengal ) 73. Dhanbad ( Jharkhand ) Similar campaigns The Swachh Bharat Swachh Vidyalaya campaign was launched by Smriti Irani, of the Minister of Human Resource Development, Government of India by participating in the cleanliness drive along with the school 's teachers and students. History Previous sanitation campaigns Officially starting as of 1 April 1999, The Government of India restructured the Comprehensive Rural Sanitation Programme and launched the Total Sanitation Campaign ( TSC ) which was later ( on 1 April 2012 ) renamed `` Nirmal Bharat Abhiyan '', or NBA ( Hindi : निर्मल भारत अभियान, Nirmal Bhārat Abhiyān ) by then Prime Minister Manmohan Singh. It was a programme following - to some extent - the principles of community - led total sanitation ( CLTS ). Villages that achieved this status received monetary rewards and high publicity under a program called Nirmal Gram Puraskar. Nirmal Bharat Abhiyan was restructured by Cabinet approval on 24 September 2014 as Swachh Bharat Abhiyan. Major activities covered under Nirmal Bharat Abhiyan were : Construction of individual household latrines for which the enhanced incentive for individual household latrine units has been extended to all Below Poverty Line ( BPL ) Households and Above Poverty Line Households ( APL ) restricted to SCs / STs, small and marginal farmers, landless labourers with homestead, physically handicapped and women headed households. Convergence with Mahatma Gandhi National Rural Employment Guarantee Scheme for additional financial assistance. Provision of sanitation facilities in Government Schools and Anganwadis in Government buildings. Assistance to Production Centres of sanitary materials and Rural Sanitary Marts, Provision of construction of Community Sanitary Complexes. Solid and Liquid Waste management ( SLWM ) to be taken up in project mode for each Gram Panchayat ( GP ) with financial assistance capped for a GP on the basis of number of household to enable all Panchayats to implement sustainable SLWM projects. Information Education Communication ( IEC ) activities for sustainable demand generation for sanitation facility. Provision of extensive capacity building of the stake holders like Panchayati Raj Institutions ( PRIs ), Village Water and Sanitation Committees ( VWSCs ) and field functionaries for sustainable sanitation. A randomized study of eighty villages in rural ( Madhya Pradesh ) was conducted to determine if India 's Total Sanitation Campaign 's ( TSC ) effort to eliminate open defecation was effective in reducing diarrhea and other gastrointestinal diseases in children. Results showed that the TSC programme did modestly increase the number of households with latrines, and had a small effect in reducing open defecation. However, there was no improvement in the health of children. Although the authors point out that their results are limited as to place ( rural Madhya Pradesh ), type of intervention ( TSC ), and type of measures ( self - reported open defecation and child health ), they conclude : `` these findings highlight the challenges associated with achieving large enough improvement in access to sanitation and correspondingly large reductions in the practice of open defecation to deliver health benefits within large - scale rural sanitation programs. '' However, this study may not be used to judge the effectiveness of community - led total sanitation ( CLTS ) overall, as the presence of subsidies may fundamentally change the effectiveness of the process. See also Cleanest cities in India Digital India India.gov.in MyGov.in Water supply and sanitation in India Community - led total sanitation Toilet : Ek Prem Katha References ^ Jump up to : `` MDWS Intensifies Efforts with States to Implement Swachh Bharat Mission '', Business Standard, 18 March 2016 ( press release ) Jump up ^ ( http://sbm.gov.in/sbmcms/index.htm}{http://www.swachhbharaturban.in/sbm/home/#/SBM ) Jump up ^ `` Swachh Bharat campaign should become mass movement : Narendra Modi ''. The Economic Times. Retrieved 2 October 2014. Jump up ^ `` PM reviews preparations for launch of Mission Swachh Bharat ''. Retrieved 7 October 2014. ^ Jump up to : `` Swachh Bharat : PM Narendra Modi launches ' Clean India ' mission ''. Zee News. Retrieved 2 October 2014. ^ Jump up to : `` India, World Bank sign $1.5 billion loan pact for Swachh Bharat Mission '', The Economic Times, 30 March 2016 ^ Jump up to : `` Budget 2016 : Swachh Bharat Abhiyan gets Rs 9,000 crore '', The Economic Times, 29 February 2016 ^ Jump up to : `` Restructuring of the Nirmal Bharat Abhiyan into Swachh Bharat Mission ''. pib.nic.in. Retrieved 2017 - 06 - 12. Jump up ^ Poo2Loo to break open defecation taboo ^ Jump up to : `` Swachh Bharat Abhiyaan : Government builds 7.1 lakh toilets in January ''. timesofindia - economictimes. Jump up ^ `` Saffron Agenda for Green Capitalism ? - Swarajya ''. Swarajya. Jump up ^ `` Swachh Bharat Abhiyan should aim to stamp out manual scavenging ''. Jump up ^ Umesh IsalkarUmesh Isalkar, TNN ( 30 April 2013 ). `` Census raises stink over manual scavenging ''. The Times of India. Retrieved 6 September 2015. Jump up ^ `` Manual scavenging still a reality ''. The Hindu. 9 July 2015. Retrieved 9 September 2015. Jump up ^ `` PM Modi 's ' Swachh Bharat Abhiyan ' set for mega launch Thursday ; schools, offices gear up for event ''. Zee News. Jump up ^ `` Modi government mobilises Rs 370 crore under Swachh Bharat Kosh '', The Economic Times, 11 March 2016 Jump up ^ `` PM Modi 's Swachh Bharat Abhiyan : Anil Ambani dedicates himself to the movement ''. 2 October 2014. Retrieved 2 October 2014. Jump up ^ `` PM launches Swachh Bharat Abhiyaan ''. 2 October 2014. Retrieved 2 October 2014. Jump up ^ `` Venkaiah Naidu picked up the broom to clean cyclone - hit port city of Visakhapatnam - indtoday.com - indtoday.com ''. indtoday.com. Archived from the original on 24 October 2014. Jump up ^ Naidu picked up the broom to clean cyclone - hit port city of Visakhapatnam Jump up ^ `` 18 Telugu icons named ambassadors for Swachh Bharat ''. indiatoday.intoday.in. Retrieved 2016 - 06 - 01. Jump up ^ `` 18 Telugu People as Swachh Bharat Ambassadors 9 people each in AP and Telangana as Swachh Bharat Ambassadors ''. Andhra Pradesh Political News, Telugu Cinema News - APToday. 2015 - 01 - 05. Retrieved 2016 - 06 - 01. ^ Jump up to : admin. `` swachh bharat brand ambassador List ''. Telangana State Portal - Latest News Updates. Jump up ^ `` Lakshmi Manchu Is Telangana Swachh Bharat 's Brand Ambassador '' MovieNewz.in, Retrieved 04.09. 2015 Jump up ^ `` Swachh Bharat Abhiyan : PM Narendra Modi to wield broom to give India a new image ''. The Times of India. Retrieved 2 October 2014. Jump up ^ `` Swachh Bharat campaign is beyond politics, PM Narendra Modi says ''. The Times of India. Retrieved 2 October 2014. Jump up ^ `` PM India ''. Prime Minister 's Office. 8 November 2014. Retrieved 27 November 2014. Jump up ^ `` Press Information Bureau ''. Press Information Bureau, Government of India. 8 November 2014. Retrieved 27 November 2014. Jump up ^ `` PM Modi fulfils promise of 80 lakh toilets, but not many takers in rural India ''. Jump up ^ `` Indore city declared open defecation free : Mayor ''. Times of India. Retrieved 6 February 2017. Jump up ^ `` After rural areas, Indore city declared open defecation free ''. Indian Express. Retrieved 6 February 2017. Jump up ^ `` At The Half - way Mark '', The Indian Express, 31 July 2017 Jump up ^ `` Kerala, Haryana top sanitation survey '', The Hindu, 9 August 2017 Jump up ^ `` ' Railway Budget Aligned to PM Modi 's Vision for Digital India ' '', The New Indian Express, 5 March 2016 Jump up ^ `` When Swachh Bharat met Digital India : Now solar - powered trash cans to send alerts when full '', The Economic Times, 18 March 2016 Jump up ^ `` Swachh Bharat : CPWD begins lifting ' zero - value goods ' from government offices and buildings '', The Economic Times, 17 May 2016 Jump up ^ `` Swachh Bharat Run organized at Rashtrapati Bhavan ''. The Times of India. Jump up ^ `` Desi companies beat Facebook in ' Swachh ' apps race ''. The Times of India. Jump up ^ `` Swachh Bharat goes hi - tech, govt to track toilet use with iPads ''. The Hindu. 31 December 2014. Jump up ^ Swachh Bharat Abhiyan Report Stats, 18 November 2016 Jump up ^ `` Swachh Bharat App - News, Videos, Songs & Opinions on Clean India ''. Jump up ^ `` PAC Benchmarking Citizen Report Card On NBA / SBM ''. pacindia.org. Retrieved 2015 - 11 - 17. Jump up ^ `` State-wise assessment schedule - Swachh Sarvekshan 2017 '' ( PDF ). 10 Jan 2017. Retrieved 11 May 2017. Jump up ^ `` Swachh Survekshan - 2017 -- ranks of 434 cities '' ( PDF ). Jump up ^ `` Cleanliness ranking for 73 cities is out. Mysuru cleanest, Modi 's Varanasi among dirtiest '', India Today, 15 February 2016 Jump up ^ `` Chandigarh Declared Second Cleanest City of India in 2016 Swachh Bharat Survey '', Chandigarh Metro Jump up ^ Nagaon topped 8th cleanest city in India Jump up ^ Swachch Bharat Swachch Vidhalaya Jump up ^ Swachh Bharat - Swachh Vidyalaya Campaign Jump up ^ `` Time to clean up your act '', Hindustan Times ^ Jump up to : `` Nirmal Bharat Abhiyan failed to achieve its desired targets : CAG jdjgjfi '', Mint, 16 December 2015 Jump up ^ IRC : India : Unrealistic approach hampers rural sanitation programme, 1 June 2007 Jump up ^ Institute of Development Studies : Community - led total sanitation : India Jump up ^ Benny George : Nirmal Gram Puraskar : A Unique Experiment in Incentivising Sanitation Coverage in Rural India, International Journal of Rural Studies ( IJRS ), Vol. 16, No. 1, April 2009 Jump up ^ `` Salient Features of Nirmal Bharat Abhiyan ''. Biharprabha News. Retrieved 17 December 2013. Jump up ^ Patil, Sumeet ; Arnold, Benjamin ; Salvatore, Alicia ; Briceno, Bertha ; Ganguly, Sandipan ; Colford Jr., John ; Gertler, Paul ( 26 August 2014 ). `` The Effect of India 's Total Sanitation Campaign on Defecation Behaviors and Child Health in Rural Madhya Pradesh : A Cluster Randomized Controlled Trial ''. PLOS Medicine. 11 : e1001709. PMC 4144850. PMID 25157929. doi : 10.1371 / journal. pmed. 1001709. Jump up ^ `` An Open Letter in response to the World Development Report 2015 ''. Retrieved 23 March 2015. External links Media related to Swachh Bharat Abhiyan at Wikimedia Commons `` Ministry of Urban Development ( MOUD ) ''. `` PM India Official ''. `` Swachh Bharat Gramin ''. `` Ministry of Drinking Water & Sanitation ''. `` Ministry of External Affairs ''. `` Swachh Bharat Website ''. `` Nirmal Bharat - Swachh Bharat ''. `` Toilet Beneficiary ''. `` Swachh Bharat - How to Donate ''. `` Swachh Bharat Mission Gramin Dhamtari - Chhattisgarh India Directed by Raju Hhirwani ''. Wikimedia Commons has media related to Swachh_Bharat_Abhiyan. 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Question: who initiated the project of clean and green india
Answer: Narendra Modi