One Direction - wikipedia One Direction One Direction One Direction performing in Glasgow on their On the Road Again Tour, October 2015. From left to right : Louis Tomlinson, Niall Horan, Liam Payne and Harry Styles Background information Origin London, England Genres Pop teen pop pop rock Years active 2010 -- 2016 ( on indefinite hiatus ) Labels Syco Columbia Associated acts The X Factor finalists 2010 Website onedirectionmusic.com Members Niall Horan Liam Payne Harry Styles Louis Tomlinson Past members Zayn Malik One Direction are an English - Irish pop boy band based in London, composed of Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson, and, until his departure from the band in 2015, Zayn Malik. The group signed with Simon Cowell 's record label Syco Records after forming and finishing third in the seventh series of the British televised singing competition The X Factor in 2010. Propelled to international success by social media, One Direction 's five albums, Up All Night ( 2011 ), Take Me Home ( 2012 ), Midnight Memories ( 2013 ), Four ( 2014 ), and Made in the A.M. ( 2015 ), topped charts in most major markets, and generated hit singles including `` What Makes You Beautiful '', `` Live While We 're Young '', `` Best Song Ever '', `` Story of My Life '' and `` Drag Me Down ''. Their awards include six Brit Awards, four MTV Video Music Awards, eleven MTV Europe Music Awards, seven American Music Awards ( including Artist of the Year in 2014 and 2015 ), and 28 Teen Choice Awards. One Direction was a $50 million business empire by 2012 and were proclaimed 2012 's `` Top New Artist '' by Billboard. By 2013, they had an estimated personal combined wealth of £ 25 million ( $41.2 m ). The International Federation of the Phonographic Industry ( IFPI ) honored them as the Global Recording Artist of 2013. In 2015, Forbes ranked them the fourth highest earning celebrities in the world, and second in 2016. After the release of Four, One Direction became the first band in the US Billboard 200 history to have their first four albums debut at number one. Their third album, Midnight Memories, was the best - selling album worldwide of 2013. The band 's Where We Are Tour in support of Midnight Memories and Four, was the highest - grossing concert tour in 2014, and the highest - grossing tour ever by a vocal group, generating $282 million. In 2014, Billboard named One Direction Artist of the Year. The band went on hiatus in January 2016, allowing all members to pursue other projects. As of 2017, the band has sold a total of 50 million records worldwide. Contents 1 History 1.1 2010 -- 2011 : The X Factor 1.2 2011 -- 2012 : Up All Night 1.3 2012 -- 2013 : Take Me Home 1.4 2013 -- 2014 : Midnight Memories and This Is Us 1.5 2014 -- 2015 : Four and Malik 's departure 1.6 2015 -- present : Made in the A.M. and hiatus 2 Artistry 3 Other ventures 3.1 Endorsements 3.2 Philanthropy 4 Image 5 Discography 6 Filmography 7 Tours 8 Awards and nominations 9 See also 10 Publications 11 References 12 External links History 2010 -- 2011 : the X Factor One Direction on The X Factor Live tour in 2011 In 2010, Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson auditioned as solo candidates for the seventh series of the British televised singing competition The X Factor. They failed to progress to the `` Boys '' category at `` judges ' houses '' but were put together to form a five - piece boy band at Wembley Arena, in London, England, in July 2010, during the `` bootcamp '' stage of the competition, thus qualifying for the `` Groups '' category. Nicole Scherzinger, a guest judge, and Simon Cowell have both claimed to have come up with the idea of forming the band. In 2013, Cowell said that it `` took him 10 minutes to put them together as a group ''. Subsequently, the group got together for two weeks to get to know each other and to practice. Styles came up with the name One Direction. For their qualifying song at `` judges ' houses '', and their first song as a group, One Direction sang an acoustic version of `` Torn ''. Cowell later commented that their performance convinced him that they `` were confident, fun, like a gang of friends, and kind of fearless as well. '' Within the first four weeks of the live shows, they were his last act in the competition. The group quickly gained popularity in the UK. One Direction achieved third place in the competition and immediately after the final, their song `` Forever Young '', which would have been released if they had won The X Factor, was leaked onto the internet. Shortly afterwards it was confirmed that One Direction had been signed by Cowell to a reported £ 2 million Syco Records record contract. Recording for their debut album began in January 2011, as they flew to Los Angeles to work with RedOne, a record producer. A book licensed by One Direction, One Direction : Forever Young ( Our Official X Factor Story ), was published by HarperCollins in February 2011, subsequently topping The Sunday Times Best Seller list. The same month, the boy band and other contestants from the series participated in the X Factor Live Tour. During the tour, the group performed for 500,000 people throughout the UK. After the tour concluded in April 2011, the group continued working on their debut album. Recording took place in Stockholm, London and Los Angeles, as One Direction worked with producers Carl Falk, Savan Kotecha, Steve Mac, and Rami Yacoub, among others. show The X Factor performances and results Episode Song choice Theme Result Auditions Harry Styles : `` Is n't She Lovely '' Free choice ( caught singing while driving ) Through to bootcamp Zayn Malik : `` Let Me Love You '' Liam Payne : `` Cry Me a River '' Niall Horan : `` So Sick '' Louis Tomlinson : `` Hey There Delilah '' Bootcamp ( Hollywood ) Harry : -- Solo performances ( dance rounds ) Through to judges ' houses Zayn : -- Liam : `` Your Smile '' Niall : -- Louis : -- Judges ' houses ( top 24 ) 1D : Final showdown song, `` Torn '' Free choice ( semi-finalists ) Eliminated, but through to live shows as 1D Call - backs ( top 16 ) Formed One Direction Live show 1 / top 12 `` Viva la Vida '' Number - one singles Safe Live show 2 / top 11 `` My Life Would Suck Without You '' Heroes Safe Live show 3 / top 10 `` Nobody Knows '' Guilty pleasures Safe Live show 4 / top 9 `` Total Eclipse of the Heart '' Halloween Safe Live show 5 / top 8 `` Kids in America '' American anthems Safe Live show 6 / top 7 `` Something About the Way You Look Tonight '' Songs by Elton John Safe Live show 7 / top 6 `` All You Need Is Love '' Songs by The Beatles Safe Live show 8 / top 5 `` Summer of ' 69 '' Rock Safe `` You Are So Beautiful '' Semi-final / top 4 `` Only Girl ( In the World ) '' Club classics Safe `` Chasing Cars '' Song to get you to the final `` Torn '' Final showdown Final and finale live shows / top 3 `` Your Song '' Contestant 's choice Safe `` She 's the One '' ( with Robbie Williams ) Celebrity duet `` Forever Young '' Winner 's single Eliminated `` Heroes '' Top 3 finalists ' charity single 2011 -- 2012 : up All Night Released in September 2011, One Direction 's debut single, `` What Makes You Beautiful '', reached number one on the UK Singles Chart, after becoming the most pre-ordered Sony Music Entertainment single in history. Subsequent singles, `` Gotta Be You '' and `` One Thing '', peaked in the UK Singles Chart top ten. In November 2011, they signed a record deal with Columbia Records in North America. Steve Barnett, the co-chairman of Columbia Records, said it was not a difficult decision to sign One Direction ; `` I just thought there was a void, and maybe they could seize and hold it. '' `` What Makes You Beautiful '' was released in the United States in February 2012, where it debuted on the Billboard Hot 100 at number 28, becoming the highest debut for a British act since 1998. It has sold over 4 million copies in the US Upon arrival in the US in February 2012, One Direction embarked on a radio promotion spree, as well as their first North American concert tour as an opening act for Big Time Rush. They made their first US television appearance on The Today Show, at the Rockefeller Center ; an estimated 15,000 fans descended on the plaza. Critically commended for its appeal to the teenage audience, One Direction 's first studio album, Up All Night, was released globally in early 2012. It became the UK 's fastest - selling debut album of 2011, and topped the charts in sixteen countries. The album bowed atop the Billboard 200 chart, making One Direction the first British group in US chart history to enter at number one with their debut album. They were inducted into the Guinness World Records as a result. Up All Night also became the first album by a boy band to sell 500,000 digital copies in the US and, by August 2012, had sold over 3 million copies worldwide. One Direction performing on their Up All Night Tour, April 2012 In April 2012, an American band that went by the same name filed a trademark infringement lawsuit. According to the lawsuit, the US band had been using the name since 2009, recorded two albums and filed an application to register the trademark name in the US in February 2011. The US band said they were entitled to three times the profits made by the UK band, as well as compensatory damages in excess of US $1 million. The lawsuit claimed that Syco and Sony Music `` chose to ignore the plaintiff 's rights and wilfully infringed them '' after they realised in early 2011 that the two bands shared the same name. Syco Records subsequently counter-sued, suggesting the US group was trying to make money from One Direction 's success and that the boy band was the first to use the name in US interstate commerce. The BBC reported in September 2012 that the UK group won the legal dispute over the right to keep using their band name ; the US band changed its name to Uncharted Shores. The change of name was announced in a joint statement that also noted both groups were happy with the outcome. In December 2011, One Direction embarked on their first headlining UK concert tour, the Up All Night Tour. In early 2012, they announced Australasian and North American legs of the concert tour, with dates from April to July 2012. The tour, comprising 62 shows, was met with positivity both critically and commercially. A recording of a concert from the tour, Up All Night : The Live Tour, was released in May 2012. In addition to the DVD topping the charts in twenty - five countries, its global sales had exceeded 1 million copies by August 2012. One Direction 's first book to be licensed in America, Dare to Dream : Life as One Direction, published in the United States in May 2012, topped The New York Times Best Seller list. In June 2012, Nick Gatfield, the chairman and chief executive officer of Sony Music Entertainment UK, stated how he expects One Direction to represent a $100 million business empire over 2013. Gatfield was quoted as saying, `` What you might not know about One Direction is that they already represent a $50 million business and that 's a figure we expect to double next year ''. In August 2012, the group 's record sales exceeded 8 million singles, 3 million albums, and 1 million DVDs, and they performed `` What Makes You Beautiful '' at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics. One Direction were the biggest winners of the 2012 MTV Video Music Awards winning their three nominations on 6 September 2012, including Best New Artist. 2012 -- 2013 : Take Me Home One Direction at red carpet of the Logie Awards of 2012 in Melbourne One Direction 's second studio album, Take Me Home, was released in November 2012. Take Me Home was written in groups and has an average of just under five songwriters per track. Savan Kotecha, Rami Yacoub, and Carl Falk, who composed One Direction 's hits `` What Makes You Beautiful '' and `` One Thing '', spent six months in Stockholm developing songs for the album, and were able to shape melodies around their tones. One Direction began recording the album in May 2012, in Stockholm at Kinglet Studios. The album cover artwork features the group surrounding a traditional British K2 red telephone box, a familiar sight on the streets of the UK. Take Me Home garnered mixed reviews from music critics. There was praise for its quality of production, while it was criticised for its generic, rushed nature. The album 's lead single, `` Live While We 're Young '', released in September 2012, reached the top ten in almost every country it charted in and recorded the highest one - week opening sales figure for a song by a non-US artist in the US The album and its second single, `` Little Things '', both debuted at number one in the UK simultaneously ; something that One Direction became the youngest act in British chart history to achieve. Take Me Home sold 540,000 copies in its first week in the US, debuted atop the Billboard 200, and topped the charts in more than thirty - four other countries. Additionally, Up All Night and Take Me Home were the number three and number four best - selling albums of 2012 globally, each album selling over 5 million units worldwide. One Direction performed `` Little Things '' at the 2012 Royal Variety Performance in the presence of Queen Elizabeth II, and headlined a sold - out show at New York City 's Madison Square Garden on 3 December 2012. In February 2013, One Direction released a cover version of `` One Way or Another '' and `` Teenage Kicks '', `` One Way or Another ( Teenage Kicks ) '', as the 2013 Comic Relief single. As part of their involvement with the UK charity, One Direction travelled to Ghana to volunteer at a children 's hospital, visit a school and make donations. The Official Charts Company revealed that One Direction had sold 2,425,000 records in the UK by February 2013. One Direction embarked on their second concert tour in February 2013, the Take Me Home Tour. The concert tour consists of over 100 shows in Europe, North America and Australasia. Ticket sales reached 300,000 within a day of release in the UK and Ireland, which included a six - date sell - out at the O Arena in London. In the Australian and New Zealand markets, tickets grossed US $15.7 million, with all 190,000 tickets being sold for the eighteen shows to be held. The tour received critical acclaim from music critics who praised the band 's live vocals and their performance abilities and was a commercial success, selling 1,635,000 tickets from 134 shows. 2013 -- 2014 : Midnight Memories and this is US One Direction in Glasgow on their Take Me Home Tour in February 2013 One Direction : This Is Us, a 3D documentary and concert film about the group directed by Morgan Spurlock and produced by Spurlock, Ben Winston, Adam Milano and Simon Cowell, was released by TriStar Pictures on 30 August 2013. The film features the song `` Best Song Ever '', released on 22 July 2013. `` Best Song Ever '' was the lead single of the group 's third studio album Midnight Memories. The film was a box office success, topping the UK and US box offices and grossing over $60 million worldwide, and became the fourth highest - grossing concert movie. `` Best Song Ever '' broke the 24 - Hour Vevo Record with 10.9 million views on YouTube ( this was the second time the band held the record with `` Live While We 're Young '' attaining 8.2 million views on 20 September 2012 ). On 16 May 2013, the band announced their first stadium tour, the Where We Are Tour, which began in April 2014. On 30 May 2013, the band announced a partnership with Office Depot on a limited - edition capsule collection of back to school supplies. They also confirmed that a portion of the proceeds from the alliance would go toward an anti-bullying educational program intended to promote kinder behaviour in schools. The band performing in East Rutherford, New Jersey on 2 July 2013 On 23 November 2013, in support of Midnight Memories, the band participated in `` 1D Day '', a day dedicated to One Direction fans. The day constituted of a landmark 7.5 - hour socially interactive YouTube live - stream featuring live band performances, celebrity guests including, Simon Cowell, Cindy Crawford, Piers Morgan, Jerry Springer and many more. The event was unique not only because of its long runtime but the unprecedented use of social media whereby fans got to participate in the show interact directly with the band via Google+ Hangout. Midnight Memories was released globally on 25 November 2013. It debuted at number one in the UK and in the US, making them the first group to debut at number one on the Billboard 200 with its first three albums, and the second to reach the top after The Monkees in 1967. The album was described by the band as edgier and as having a `` slightly rockier tone '' than their previous efforts. `` Story of My Life '' was revealed as the second single of the album with each member posting a photo from their childhood. To promote the album, the band performed on both the American and British versions of The X Factor. In December 2013, One Direction broke yet another UK sales record with the DVD and Blu - ray release of their 3 - D concert film This is Us. Nearly 270,000 copies of the film were sold in the UK within three days of its release, beating the record previously set by Michael Jackson 's This Is It in 2010 by 10,000 copies. The group was named among the Top Global artists of 2013 by the IFPI because of strong digital downloads, physical albums, on - demand streams, and music videos. 2014 -- 2015 : Four and Malik 's departure One Direction on stage in Santiago, Chile on 14 April 2014 during their Where We Are Tour On 21 July 2014, One Direction announced One Direction : Where We Are - The Concert Film, a film which documents the concerts of 28 and 29 June 2014 that took place in San Siro Stadium during their Where We Are Tour. After the announcement, the band announced the film would also have a limited 10 -- 11 October 2014 international cinema release before its home media release in November 2014. The group also released an autobiography book titled Who We Are on 25 September 2014. On 8 September 2014, One Direction announced their fourth studio album to be titled Four, set to be released on 17 November 2014. As part of the announcement, one of the songs from the album, `` Fireproof '' was released for free download for 24 hours on their official website. `` Steal My Girl '', the album 's lead single, was released on 29 September 2014, and the music video was released on 24 October 2014. The second single from the album, `` Night Changes '', was released on 14 November, three days before the album 's release. Four was released on 17 November 2014, topping the Billboard 200 and the UK Album Chart. On 22 November 2014, Paul Higgins, the group 's tour manager who has been with them since its formation, parted ways with the band. The band confirmed at the BBC Music Awards that following the success of Four, they had hopes to continue to go `` somewhere else '' on their fifth album. In support of Midnight Memories and Four, the band 's Where We Are Tour was the highest - grossing concert tour in 2014, and the highest - grossing tour ever by a vocal group, generating $282 million. On 25 March 2015, the band released a statement announcing Malik 's departure. They admitted that they were angry at first because of Zayn Malik 's decision. The group made their first official public appearance as a four - piece on The Late Late Show with James Corden on 14 May, where they confirmed that they would continue working without a new fifth member. Since leaving the band, Malik has gone on to have solo success with his number one debut single `` Pillowtalk '' and album Mind of Mine. 2015 -- present : made in the A.M. and hiatus On 31 July 2015, the group released `` Drag Me Down '' without promotional material or announcement. The single is the first single from their fifth studio album, Made in the A.M., and the first material released by the group after Malik 's departure. Following the release, it was revealed that the group would going on hiatus in 2016 to take a break. On 22 September, the title for the fifth studio album, Made in the A.M., was officially announced along with promotional single `` Infinity '' being released. The group began to reveal the track listing on their Snapchat stories to which it was later confirmed on iTunes. The album was released on 13 November 2015. At the 2015 American Music Awards on 22 November, One Direction won the award for Artist of the Year for the second year in succession. Louis Tomlinson later confirmed that the break would be around 18 months. On 13 December, One Direction performed on The X Factor final. Their last televised performance as a group, before their hiatus, was on Dick Clark 's New Year 's Rockin ' Eve on 31 December 2015. On 13 January 2016, Us Weekly published a report claiming that the group 's hiatus would become a permanent split, with a `` source '' citing that each of the four remaining group members did not renew their contracts following the completion of the On The Road Again Tour in October 2015. Representatives for the group denied said - report in a statement to Billboard, stating, `` nothing has changed regarding hiatus plans for the group, and all will be revealed in due time from the band members ' own mouths. '' By May 2017, all members of the group had released solo singles. Despite saying the hiatus would last 18 months, the band still are yet to confirm when they will reform. At the 2017 Brit Awards, One Direction won the Video of the Year award for their song `` History ''. Payne accepted the award on the behalf of the band. In February 2018, it was reported that the group has folded its touring company after having applied for removal within the Companies House registry in October 2017. Artistry `` What Makes You Beautiful '' One Direction 's debut single, `` What Makes You Beautiful '', features a prominent guitar - based chorus and riff. It also contains cowbell instrumentation, and the middle eight consists of an `` oh na na na '' hook. It is among the best - selling singles of all time, selling over 5 million copies. Problems playing this file ? See media help. One Direction 's debut studio album, Up All Night ( 2011 ), is predominantly a pop music record, containing elements of teen pop, dance - pop, pop rock, with electropop and rock influences. Digital Spy 's Robert Copsey described the album as a `` collection of PG pop rock with killer choruses '', while The New York Times considered it `` full of easy rock - inflected pop, blithe and sometimes clever. '' Jason Lipshutz of Billboard acknowledged that the album demonstrates an originality in sound that was `` necessary for the revitalization of the boy band movement ''. The songs `` One Thing '' and `` What Makes You Beautiful '' were particularly noted for the genres of power pop and pop rock, for their `` powerhouse '' guitar riffs and `` forceful '' choruses. Their second studio album, Take Me Home ( 2012 ), is characterised by rock - inherited pop, prominent electric guitar riffs, bright synthesisers, a homogeneous sound and message, and the pitch - correcting software Auto - Tune. Alexis Petridis of The Guardian interpreted its signature sound as a `` peppy, synth - bolstered take on early - 80s new - wave pop, heavy on clipped rhythms and chugging guitars, '' which, he said, is at least an improvement on the substitute contemporary R&B `` that was once the grim lot of the boyband. '' Jon Caramanica, writing in The New York Times, considered the album `` far more mechanical '' than their debut album, although noted that it is sonically and lyrically similar. The album 's lyricism speaks of falling in love, unrequited love, the insistence that flaws are what make a person unique, commitment, jealousy and longing for past significant others. Erica Futterman for Rolling Stone favoured their live acoustic performances as both showing, `` Horan 's ability to play guitar, as well as One Direction 's admirable live vocals. There was no need to worry about a backing track or a bum note, a pleasant realization at a pop show. '' Herald Sun 's Cameron Adams opined that One Direction have `` strong pop voices ''. Melody Lau of the National Post wrote, `` It 's easy to get lost in inherent appeal of their perfectly coiffed dos and almost - too - put - together preppy style but somewhere in the midst of all the love - struck squeals of teenage girls are guys who can actually sing and, to a certain extent, entertain. '' Jane Stevenson of the portal site Canoe concurred : `` What I did n't really prepare myself for was that they all can actually sing in concert. '' Chris Richards, writing in The Washington Post, dissented from the approval : `` As the five traded couplets, it was tough to imagine a future Justin Timberlake, Ricky Martin or Bobby Brown emerging from the pack. No one voice stood out. '' Mike Wass of Idolator felt One Direction 's `` surprisingly accomplished effort '' of Kings of Leon 's `` Use Somebody '' proved that One Direction are `` more than capable '' of evolving their sound. Their third album Midnight Memories ( 2013 ) is a pop rock record, a slight departure from the band 's original teen pop sound. Liam Payne called Midnight Memories a `` slightly rockier and edgier '' album than their previous material. The album is heavily influenced by 80 's rock and folk music and briefly integrates elements of dubstep, notably in `` Little White Lies ''. The album 's lyrical themes primarily revolve around love, heartbreak and sexual intercourse. Many critics praised its lyrical depth and musical composition, as well as the group 's level of involvement in the production process. Their fourth album Four ( 2014 ) was released on 17 November 2014. Payne once again claimed that the album would be `` edgier '' and that the group had written most of the songs for it ; Horan came up with the name of the album, commemorating the fact that it is One Direction 's fourth record to date and that it has been four years since the band 's formation. Signifying a further maturation of their pop sound, the album 's first single, Steal My Girl, was dubbed by Billboard as `` no What Makes You Beautiful, but its Coldplay - like piano pop could be a good direction '', and that the band was `` not entirely ready to let go of its bubble - gum days ''. Rolling Stone described the record as `` saturated with retro vibes '' ; its songs `` split the difference between big, splashy Eighties pop rock and more elegant Seventies flavours -- a very pesky whipper - snapper move that 's not so far from what Haim 's hit Days Are Gone did last year. '' Other ventures This section may contain an excessive amount of intricate detail that may interest only a particular audience. Please help by spinning off or relocating any relevant information, and removing excessive detail that may be against Wikipedia 's inclusion policy. ( June 2018 ) Endorsements In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the Pokémon series of role - playing games. They also launched Nokia C3 and Nokia C2 - 02 phones. To promote the launch Nokia has made a series of photos of the band members using the phones to take photos of themselves. In 2012, They teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multi-million dollar advertising deal in 2012. Pepsi 's ' Live for Now ' campaign starring One Direction battling NFL player Drew Brees has premiered on the brand 's social media channels. It aired on TV in the US during the MLB playoffs, the World Series, NFL season and The X Factor, which is sponsored by Pepsi Max. Additional social media marketing includes a tie up with Shazaam, whereby consumers that use the digital music app in conjunction with the ad both on TV and online will be able to view exclusive content and link back to iTunes to buy One Direction 's single, ' Live While We 're Young '. Mini figures based on members of the group was launched for the band 's US fans after the agreement was signed by American firm Hasbro. Hasbro 's girls business posted a 23 percent quarterly revenue gain, with One Direction products, such as dolls and a board game tied to the boy band, and My Little Pony toys contributing to the growth. The band has signed up to endorse Filipino clothing brand, Penshoppe. In 2013, one direction have announced that fans will get a chance to enter their very own 1D World in their brand new pop - up shop. The store will sell exclusive never seen before merchandise. One offer will be life - size cardboard cut - outs of the boys, phone cases, T - shirts and even the 1D Onesie. The pop - up 1D World stores have become a huge success around the world, opening up in cities including Brisbane, Toronto, Vancouver, Chicago and Stockholm. Nabisco became the title sponsor of One Direction 's North American tour The band became the new faces of Toyota VIOS, releasing behind - the - scenes look at their commercial for the vehicle. One Direction 's debut fragrance, Our Moment, launched exclusively at Harrods and in their website, due to the band 's busy schedule, the boys will not be in attendance at the in - store launch. There were 4 - second trailers released from the week beginning Monday 12 August, one for each member. The full length advert for the fragrance was released on 24 August 2013. It features the song `` My Favourite Things '' which originally by Julie Andrews from The Sound of Music covered by Diana Vickers. Payne has reported that the idea came from a fan 's petition. `` A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management '', he said. The perfume is the best selling famous fragrance of Christmas 2013. Its sales have beaten fragrances from other celebrities such as Lady Gaga 's Fame, Nicki Minaj 's Pink Friday and Britney Spears ' Fantasy. In 2014, following the success of their previous scent Our Moment, the band has creatively named their second scent That Moment. The news was delivered via a video featuring Styles. There will be a matching shower gel and body lotion. The band released a short, 6 - minute film to promote the new fragrance. They released a commercial for their third fragrance, `` You & I. '' The name, taken from their Midnight Memories hit of the same name. The announcement of the fragrance commercial was teased on Twitter, with pieces of the cover art which shows all five of the guys being tweeted out one at a time. The commercial, which premiered on the One Direction fragrance site, is a bit goofier than `` J'adore Dior, '' In the clip, a hexagonal pink bottle can be seen sitting in the centre of a highly fortified white room with motion lasers covering the floor. The boys are seen entering through the ceiling, suspended by wires and clad in all - black. In 2015, One Direction appeared in an advert for the Toyota Vios. the commercial aired in Thailand. Coca - Cola Mexico launched the session and full interview with One Direction, with a series of commercials in which Tomlinson, Payne, Styles and Horan showed us what it means to be a True Friend. One Direction revealed their fourth fragrance ' Between Us ' at The Sanderson in London, England on 24 June. Along with the bottle image, the band released a new commercial. Between Us comes after the band 's successful fragrances Our Moment, That Moment and You & I, which was the US 's number one celebrity women 's fragrance launch of 2014. The band appeared in a Honda Civic ad, testing the sedan out for all the group 's pop - star needs. The TV spot shows the quartet testing out the car 's stereo, style and trunk space with a humorous tone and the tagline `` It 's all One Direction approved. '' The ad is set to the 1D single Drag Me Down. The commercial celebrates the launch of the new 2016 Honda Civic sedan and coincides with the release of One Direction 's new album, Made in the A.M.. The group 's 2015 U.S. tour was also supported by Honda. Philanthropy In 2011, the band performed on the BBC 's Children in Need 2011 charity telethon, helping raise over 26 million pounds. In 2012 they extended their involvement with Children in Need as they opened the telecast with a performance of their single `` Live While We 're Young ''. A prominent annual event in British culture, the group said it was `` incredible '' to be involved in Children in Need as it was something that they had `` always watched as children ''. In February 2013, One Direction released `` One Way or Another ( Teenage Kicks ) '' ( a medley of `` One Way or Another '' and `` Teenage Kicks '' ) as the 2013 single for the UK 's other major charity telethon Comic Relief. For ITV 's Santa charity Christmas campaign, they filmed a set of pleas to their fans and the general public, asking them to donate £ 2. The band have made numerous other appearances for charitable causes, including the 2011 Pride of Britain Awards where they presented 13 - year - old quadruple amputee Danielle Bailey the Child of Courage award at her school assembly, and the 2014 Royal Variety Performance where they played in front of Prince William and Catherine at the London Palladium. In September 2012, Niall Horan organised an event to raise money for Irish Autism Action and another charity, called Temporary Emergency Accommodation Mullingar, based in his hometown. Due to overwhelming demand to participate in the fundraising, the ticket website for the event broke down. Horan 's brother Greg commented on the website crash, saying that `` there were 500 tickets and they were all snapped up pretty quick ''. In 2013, band members Liam Payne and Harry Styles partnered with Trekstock, a leading cancer charity to help raise money for cancer research. As ambassadors of the charity, the duo collaborated to offer the chance for one fan and a friend to win an evening out with them in return for a donation to the charity as part of an exclusive `` # HangwithLiam&Harry '' global campaign. They had originally set a goal of raising $500,000 and ended up raising $784,984. Trekstock later added that this amount would allow them to `` complete funding of their Hodgkin 's lymphoma trial, in the hope of offering a much brighter future to thousands of children and young people affected by this form of disease. '' One Direction were named the most charitable in 2013 behind Taylor Swift by social change organisation DoSomething.org. In 2014, One Direction donated £ 600,000 for the Stand up to Cancer campaign by giving portions of their ticket sales revenues from their Where We Are Tour. On 15 November 2014, One Direction joined the charity group Band Aid 30 along with other British and Irish pop acts, recording the latest version of the track `` Do They Know It 's Christmas ? '' at Sarm West Studios in Notting Hill, London, to raise money for the 2014 Ebola crisis in Western Africa. In 2015, One Direction launched ' Action 1D ' campaign to raise awareness of global issues. The initiative aims to end extreme poverty, tackle inequality and slow down climate change with the help of their millions of fans. It is part of the wider action / 2015 campaign, a global citizen 's movement that is all about the idea that 2015 can be the year when the world can set the agenda to end major global issues. One Direction will be asking their fans to describe the kind of world they want to live in by sharing powerful pieces of creative content, including videos and photos, using the hashtag # Action1D. The quartet also starred in a campaign video, appealing to fans to join the movement. Image One Direction greet Swedish fans in Stockholm, May 2012 A One Direction merchandising shop in Leeds in March 2013. Neil McCormick of The Daily Telegraph, in an article on One Direction 's success in North America, notes that Americans had left a gap in the market and it took the prominence of Justin Bieber to demonstrate that there still was a market for `` clean cut, wholesome, whiter - than - white, middle class parent friendly pop : cute boys advocating puppy love. And what could be better than one cute boy, if not five ? '' One Direction have been described as sparking a resurgence in the interest in boy bands, and as forming part of a new `` British Invasion '' in the United States. Bill Werde, a representative of Billboard magazine, commented, `` There 's a lot of possibility here, there 's a lot of upside, that level of talent with those kinds of looks, it 's really a perfect storm for a massive, massive successful phenomenon. '' Sonny Takhar, the chief executive officer of Syco Records, attributes the breakthrough to the power of social media. `` Sometimes you feel the song 's the star, but it 's not like that here -- it 's the act, '' he said. `` It 's a real moment. Social media has become the new radio, it 's never broken an act globally like this before. '' Will Bloomfield, the group 's manager, added, `` These guys live online, and so do their fans. '' Their management employs a social media team and the members all tweet themselves, `` which helps create the illusion that they could n't be any closer to their fans, '' according to Caspar Llewellyn Smith, writing for The Guardian. One Direction 's Twitter account had amassed 10 million followers by February 2013, with the account gaining followers at an average of 21,000 per day. In an approach pioneered by The Beatles, each member is known for his feature ; Horan is `` the cute one '', Malik is `` the quiet and mysterious one '', Payne is `` the sensible one '', Styles is `` the charming one '' and Tomlinson is `` the funny one ''. Each member 's individual identity is reinforced by their intentionally different personal styles. Caroline Watson, the band 's original stylist, spoke about styling the band, `` At the beginning I did n't want them all in black or all in leather -- that whole stereotypical boy band thing. '' Instead, her original idea was for them to be the `` male equivalent to the Spice Girls '', with each member being a part of the group but still having his own individual style. Horan commented on One Direction as a boy band, `` People think that a boy band is air - grabs and ( being ) dressed in all one colour. We 're boys in a band. We 're trying to do something different from what people would think is the typical kind of boy band. We 're trying to do different kinds of music and we 're just trying to be ourselves, not squeaky clean. '' Leah Collins, writing for the National Post, remarked that One Direction had succeeded on the latter front, `` For the most part, that just means the group presents themselves as typical, goofy and uncensored teenage boys -- posting jokey YouTube videos, for instance, or boozing at awards shows. '' Writing for The Observer, Kitty Empire opined, `` One Direction fulfill a great many boy band prerequisites ( looks, soppy lyrics, tune - grasp, fame - lust ) but their lack of routines points to the subtle digressions afoot here ''. Discography Main articles : One Direction discography and List of songs recorded by One Direction Up All Night ( 2011 ) Take Me Home ( 2012 ) Midnight Memories ( 2013 ) Four ( 2014 ) Made in the A.M. ( 2015 ) Filmography The X Factor series 7 ( finalists ) Up All Night : The Live Tour One Direction : This Is Us One Direction : Where We Are - The Concert Film Tours Headlining Up All Night Tour ( 2011 -- 12 ) Take Me Home Tour ( 2013 ) Where We Are Tour ( 2014 ) On the Road Again Tour ( 2015 ) Opening act X Factor Tour 2011 ( 2011 ) Better with U Tour ( Big Time Rush ) ( 2012 ) Awards and nominations Main article : List of awards and nominations received by One Direction One Direction has received seven BRIT Awards, seven American Music Awards, six Billboard Music Awards,, five Billboard Touring Awards, and four MTV Video Music Awards, among other awards. One Direction holds the record as the most awarded act at the Teen Choice Awards with 28 wins from 31 nominations. See also List of Billboard Social 50 number - one artists List of artists who reached number one on the UK Singles Chart List of highest - grossing concert tours Publications One Direction : Forever Young, HarperCollins ( 17 February 2011 ) ISBN 978 - 0 - 00 - 743230 - 1 One Direction : The Official Annual 2012, HarperCollins ( 1 September 2011 ) ISBN 978 - 0 - 00 - 743625 - 5 Dare to Dream : Life as One Direction, HarperCollins ( 15 September 2011 ) ISBN 978 - 0 - 00 - 744439 - 7 One Direction : Where We Are : Our Band, Our Story : 100 % Official, HarperCollins ( 19 November 2013 ) ISBN 978 - 0 - 00 - 748900 - 8 One Direction : Who We Are : Our Official Autobiography, HarperCollins ( 25 September 2014 ) ISBN 978 - 0 - 00 - 757731 - 6 References Jump up ^ Hampp, Andrew ( 14 December 2012 ). `` One Direction : Q&As With Billboard 's Top New Artist of 2012 ''. Billboard. Retrieved 14 December 2012. 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Jump up ^ `` Toy firm Hasbro to create One Direction toys ''. Express And Star. Retrieved 28 April 2012. Jump up ^ Szalai, Georg. `` Hasbro First - Quarter Revenue Helped by One Direction, Marvel Products ''. Hollywood Reporter. Retrieved 22 April 2013. Jump up ^ Conception, Pocholo. `` One Direction to endorse Filipino clothing brand ''. Philippines Daily Inquirer. Retrieved 7 October 2012. Jump up ^ Walsh, Ayeesha. `` One Direction launch the UK 's first 1D World pop - up shop ''. The Sun. Retrieved 12 March 2013. Jump up ^ Eames, Tom. `` One Direction to launch 1D World store in Leeds for three weeks ''. Digital Spy. Retrieved 12 March 2013. Jump up ^ Boucher, Rachel. `` NABISCO SPONSORSHIP SATISFIES ONE DIRECTION 'S FAN CONNECTION ''. Event Marketer. Retrieved 20 June 2013. Jump up ^ Sager, Jessica. `` one direction toyota vios commercial behind the scenes ''. Pop Crush. Retrieved 20 October 2013. Jump up ^ Niven, Lisa. `` Waiting For One Direction ''. Vogue. Retrieved 21 August 2013. Jump up ^ Rigby, Sam. `` One Direction 's Our Moment fragrance ad, Diana Vickers sings - video ''. Digital Spy. Retrieved 26 August 2013. Jump up ^ `` One Direction 's Liam Payne says perfume was inspired by fan petition ''. Press Party. Retrieved 7 June 2013. Jump up ^ Wood, Lucy. `` One Direction 's Our Moment beating Taylor Swift, Lady Gaga, Britney Spears and basically everyone in the fragrance war ''. Sugarscape. Retrieved 6 December 2013. Jump up ^ Pocklington, Rebecca. `` One Direction perfume beats Lady Gaga, Britney Spears and Taylor Swift fragrances ''. Irish Mirror. Retrieved 5 December 2013. Jump up ^ Nelson, Sarah. `` One Direction To Release New Fragrance ' That Moment ', Confirms Harry Styles ''. huffpost. Retrieved 27 February 2014. Jump up ^ Mcgrath, Kara. `` Check Out 1D 's Pics for Their New Perfume ! ''. Seventeen. Retrieved 21 March 2014. Jump up ^ Strecker, Erin. `` One Direction Debut Commercial Behind New Perfume ' You & I ' ''. Billboard. Retrieved 5 August 2014. Jump up ^ Waugh, Heather. `` There 's nothing girly about us ! One Direction promote new perfume with a Mission Impossible inspired advert ''. Daily Mail. Retrieved 6 August 2014. Jump up ^ `` One Direction star in Toyota ad -- watch ''. NME. Retrieved 17 March 2015. Jump up ^ Rodriguez, Karla. `` Directioners : Coca - Cola Finally Launch Their Session In The Studio With One Direction ''. J - 14. Retrieved 22 May 2015. Jump up ^ Zayas, Dory. `` One Direction Launches Fourth Fragrance ' Between Us ''. Hollywood life. Retrieved 24 June 2015. Jump up ^ Stutz, Colin. `` Watch One Direction Put New Honda Civic to the Test in TV Commercial ''. Billboard. Retrieved 12 November 2015. Jump up ^ Satherley, Jessica ; Anisiobi, JJ ( 18 November 2011 ). `` Wogan 's angels : Sir Terry is wowed by golden girls trio Tess Daly, Alesha Dixon and Fearne Cotton on Children in Need ''. Daily Mail. London. Jump up ^ `` One Direction : ' Incredible to open Children In Need ' ''. BBC News. 16 November 2012. Jump up ^ `` One Direction join ITVБ ─ ≥ s Text Santa charity campaign ''. Sugarscape. Retrieved 2 August 2014. Jump up ^ `` One Direction surprise Pride of Britain winner Danielle Bailey at school assembly ''. Mirror. Retrieved 26 August 2015 Jump up ^ `` Duke and Duchess of Cambridge meet One Direction at Royal Variety Performance ''. The Telegraph. Retrieved 26 August 2015 Jump up ^ `` Niall Horan breaks charity website ''. Sugarscape. Retrieved 2 August 2014. Jump up ^ `` Patrons & Ambassadors ''. Trekstock. Archived from the original on 30 October 2014. Retrieved 29 November 2014. Jump up ^ `` Taylor Swift, One Direction Top List of Most Charitable Stars ''. Billboard. Retrieved 19 January 2014. Jump up ^ `` Cosmopolitan, the women 's magazine for fashion, beauty, sex tips and celebrity news ''. Cosmopolitan. Jump up ^ Singh, Anita ( 11 November 2014 ). `` Band Aid 30 : One Direction among celebrity line - up ''. The Daily Telegraph. London. Retrieved 11 January 2015. Jump up ^ `` one direction launch action 1d campaign to raise awareness of global issues ''. MTV. Retrieved 8 July 2015. Jump up ^ Percival, Ashley. `` One Direction Launch Action / 1D Campaign To End Poverty, Inequality And Global Warming ''. Huffington Post UK. Retrieved 7 August 2015. Jump up ^ McCormick, Neil ( 28 February 2012 ). `` The Wanted & One Direction : why British boybands are conquering America ''. The Daily Telegraph. London. Retrieved 17 March 2012. Jump up ^ O'Shea, Kerry ( 12 March 2012 ). `` One Direction, British / Irish boy band about to explode in America says Simon Cowell ''. IrishCentral. Retrieved 31 March 2012. Jump up ^ Parker, Lyndsey ( 12 March 2012 ). `` The British Are Coming ! One Direction Set To Conquer America ''. News. Yahoo !. Retrieved 31 March 2012. Jump up ^ Vena, Jocelyn ( 14 March 2012 ). `` The Wanted Vs. One Direction : A Boy Band Cheat Sheet ''. MTV News. Retrieved 31 March 2012. Jump up ^ Mansfield, Brian ( 9 March 2012 ). `` Meet UK boy band One Direction ''. USA Today. Gannett Co. Retrieved 31 March 2012. Jump up ^ `` British boy band One Direction cause fan frenzy as they make US television debut performance on Today show ''. Daily Mail. London. 12 March 2012. Retrieved 31 March 2012. ^ Jump up to : Greene, Andy ( 8 May 2012 ). `` The New British Invasion : Boy Bands ''. Rolling Stone. Retrieved 11 June 2012. ^ Jump up to : Smith, Caspar Llewellyn ( 15 March 2012 ). `` One Direction : the fab five take America ''. The Guardian. London. Retrieved 31 March 2012. Jump up ^ `` One Direction Twitter Stats ''. Counter. Twitter. Retrieved 15 March 2013. Jump up ^ Abrahams, Stephanie ( 6 April 2012 ). `` Can One Direction Save the Boy Band ? ''. Time. Retrieved 27 April 2012. Jump up ^ Lancaster, Brodie ( 2 March 2015 ). `` Behind the Boy Band : Q&A with Caroline Watson, One Direction 's Stylist ''. Jezebel. Retrieved 9 March 2017. ^ Jump up to : Collins, Leah ( 12 March 2012 ). `` One Direction : X Factor boy band on what sets them apart ''. National Post. Canada : Postmedia Network. Archived from the original on 13 March 2012. Retrieved 17 March 2012. Jump up ^ Empire, Kitty ( 7 January 2012 ). `` One Direction ''. The Observer ( review ). London. Archived from the original on 9 April 2012. Retrieved 8 April 2012. Jump up ^ Freeman, Sophie ( 19 November 2010 ). `` X Factor 2010 : Treyc Cohen snubbed but Aiden Grimshaw stays on tour ''. Daily Mail. London. Retrieved 9 July 2014. Jump up ^ `` One Direction, Big Time Rush Talk Joint Tour ''. MTV. 10 February 2012. Retrieved 9 July 2014. Jump up ^ Weatherby, Taylor ( 22 February 2017 ). `` One Direction Beats Out Zayn Malik for Video of the Year at 2017 Brit Awards ''. Billboard. Retrieved 24 August 2018. Jump up ^ `` Winners Database ''. American Music Awards. Retrieved 24 August 2018. Jump up ^ `` Winners Database ''. Billboard Music Awards. Retrieved 24 August 2018. Jump up ^ Vena, Jocelyn ( 25 August 2013 ). `` One Direction : Eight Million Votes Prove The Boys Own ' Song Of The Summer ' ''. MTV News. Retrieved 24 August 2018. Jump up ^ Dresdale, Andrea ( 13 August 2017 ). `` It 's One Direction vs. One Direction at tonight 's Teen Choice Awards ''. ABC News. Retrieved 25 August 2018. External links Wikiquote has quotations related to : One Direction Wikimedia Commons has media related to One Direction. Official website One Direction at AllMusic One Direction on IMDb One Direction Niall Horan Liam Payne Harry Styles Louis Tomlinson Zayn Malik Studio albums Up All Night Take Me Home Midnight Memories Four Made in the A.M. Extended plays iTunes Festival : London 2012 Video albums Up All Night : The Live Tour Singles `` What Makes You Beautiful '' `` Gotta Be You '' `` One Thing '' `` More than This '' `` Live While We 're Young '' `` Little Things '' `` Kiss You '' `` One Way or Another ( Teenage Kicks ) '' `` Best Song Ever '' `` Story of My Life '' `` Midnight Memories '' `` You & I '' `` Steal My Girl '' `` Night Changes '' `` Drag Me Down '' `` Perfect '' `` History '' Promotional singles `` Diana '' `` Strong '' `` Infinity '' `` Home '' `` What a Feeling '' Other songs `` Moments '' `` Rock Me '' `` Happily '' Concert tours Up All Night Tour Take Me Home Tour Where We Are Tour On the Road Again Tour TV and film This Is Us Where We Are -- The Concert Film Merchandise Our Moment Discography Awards and nominations Songs Commons Links to related articles Niall Horan Discography Studio albums Flicker Singles `` This Town '' `` Slow Hands '' `` Too Much to Ask '' `` On the Loose '' `` Seeing Blind '' Concert tours Flicker Sessions 2017 Flicker World Tour Related articles One Direction Zayn Malik Discography Albums Mind of Mine Singles `` Pillowtalk '' `` Like I Would '' `` Wrong '' `` I Do n't Wanna Live Forever '' `` Still Got Time '' `` Dusk Till Dawn '' `` Let Me '' `` Entertainer '' Featured singles `` Back to Sleep ( Remix ) '' `` Cruel '' `` Freedun '' Promotional singles `` It 's You '' `` Befour '' Other songs `` She '' Related articles One Direction Liam Payne EPs First Time Singles `` Strip That Down '' `` Get Low '' `` Bedroom Floor '' `` For You '' `` Familiar '' Related articles One Direction Harry Styles Discography Awards and nominations Songs Studio albums Harry Styles Singles `` Sign of the Times '' `` Two Ghosts '' `` Kiwi '' Promotional singles `` Sweet Creature '' Concert tours Harry Styles : Live on Tour Related articles One Direction Louis Tomlinson Singles `` Just Hold On '' `` Back to You '' `` Miss You '' Promotional singles `` Just Like You '' Related articles One Direction The X Factor ( UK ) Discography Controversy and criticism Series Main 5 6 7 8 9 10 11 12 13 14 15 Celebrity Battle of the Stars Finalists Series 1 Steve Brookstein G4 Tabby Callaghan Rowetta Satchell Roberta Howett Series 2 Shayne Ward Andy Abraham Journey South Brenda Edwards Chico Slimani The Conway Sisters Maria Lawson Series 3 Leona Lewis Ray Quinn Ben Mills The MacDonald Brothers Kerry McGregor Series 4 Leon Jackson Rhydian Roberts Same Difference Niki Evans Hope Matthew Protheroe Daniel de Bourg Series 5 Alexandra Burke JLS Eoghan Quigg Diana Vickers Ruth Lorenzo Laura White Series 6 Joe McElderry Olly Murs Stacey Solomon Jedward Lucie Jones Series 7 Matt Cardle Rebecca Ferguson One Direction Cher Lloyd Mary Byrne Katie Waissel Aiden Grimshaw Belle Amie John Adeleye Series 8 Little Mix Marcus Collins Amelia Lily Misha B Janet Devlin Kitty Brucknell Frankie Cocozza Series 9 James Arthur Jahméne Douglas Christopher Maloney Union J Rylan Clark Ella Henderson Lucy Spraggan Carolynne Poole Series 10 Sam Bailey Nicholas McDonald Luke Friend Rough Copy Kingsland Road Series 11 Ben Haenow Fleur East Andrea Faustini Lauren Platt Stereo Kicks Stevi Ritchie Only the Young Jake Quickenden Chloe Jasmine Blonde Electra Series 12 Louisa Johnson Reggie ' n ' Bollie 4th Impact Series 13 Matt Terry Saara Aalto 5 After Midnight Honey G Ryan Lawrie Series 14 Rak - Su Alisah Bonaobra Spencer Sutherland Singles Winners singles `` Against All Odds '' `` That 's My Goal '' `` A Moment Like This '' `` When You Believe '' `` Hallelujah '' `` The Climb '' `` When We Collide '' `` Cannonball '' `` Impossible '' `` Skyscraper '' `` Something I Need '' `` Forever Young '' `` When Christmas Comes Around '' `` Dimelo '' Charity singles `` Hero '' `` You Are Not Alone '' `` Heroes '' `` Wishing on a Star '' Related articles The X Factor franchise The Xtra Factor I Ca n't Sing ! The X Factor Musical X Factor Around the World Recording Industry Association of Japan -- Gold Disc Award for Artist of the Year Domestic Akina Nakamori ( 1987 ) Rebecca ( 1988 ) Boøwy ( 1989 ) Southern All Stars ( 1990 ) Yumi Matsutoya ( 1991 ) Chage and Aska ( 1992 ) Chage and Aska ( 1993 ) Wands ( 1994 ) TRF ( 1995 ) TRF ( 1996 ) Namie Amuro ( 1997 ) Glay ( 1998 ) B'z ( 1999 ) Utada Hikaru ( 2000 ) Ayumi Hamasaki ( 2001 ) Ayumi Hamasaki ( 2002 ) Utada Hikaru ( 2003 ) Ayumi Hamasaki ( 2004 ) Orange Range ( 2005 ) Kumi Koda ( 2006 ) Kumi Koda ( 2007 ) Exile ( 2008 ) Exile ( 2009 ) Arashi ( 2010 ) Arashi ( 2011 ) AKB48 ( 2012 ) AKB48 ( 2013 ) AKB48 ( 2014 ) Arashi ( 2015 ) Arashi ( 2016 ) Arashi ( 2017 ) Namie Amuro ( 2018 ) International Madonna ( 1987 ) The Beatles ( 1988 ) Bon Jovi ( 1989 ) Madonna ( 1990 ) Madonna ( 1991 ) Guns N ' Roses ( 1992 ) Madonna ( 1993 ) The Beatles ( 1994 ) Mariah Carey ( 1995 ) Mariah Carey ( 1996 ) Me & My ( 1997 ) Celine Dion ( 1998 ) Celine Dion ( 1999 ) Celine Dion ( 2000 ) The Beatles ( 2001 ) Backstreet Boys ( 2002 ) Avril Lavigne ( 2003 ) Twelve Girls Band ( 2004 ) Queen ( 2005 ) O - Zone ( 2006 ) Daniel Powter ( 2007 ) Avril Lavigne ( 2008 ) Madonna ( 2009 ) The Beatles ( 2010 ) Lady Gaga ( 2011 ) Lady Gaga ( 2012 ) Che'Nelle ( 2013 ) One Direction ( 2014 ) One Direction ( 2015 ) The Beatles ( 2016 ) Ariana Grande ( 2017 ) The Beatles ( 2018 ) Winners of MTV Europe Music Award for Best UK & Ireland Act 5ive ( 1998 ) Boyzone ( 1999 ) Westlife ( 2000 ) Craig David ( 2001 ) Coldplay ( 2002, 2005 ) The Darkness ( 2003 ) Muse ( 2004, 2007 ) The Kooks ( 2006 ) Leona Lewis ( 2008 ) Pixie Lott ( 2009 ) Marina and the Diamonds ( 2010 ) Adele ( 2011 ) One Direction ( 2012, 2013, 2014 ) Little Mix ( 2015 ) BIBSYS : 12064019 BNF : cb16599012w ( data ) GND : 1021845329 LCCN : no2011153486 MusicBrainz : 1a425bbd - cca4 - 4b2c - aeb7 - 71cb176c828a NLA : 50077917 VIAF : 250413045 Retrieved from `` https://en.wikipedia.org/w/index.php?title=One_Direction&oldid=856555699 '' Categories : One Direction ARIA Award winners Brit Award winners English pop music groups English boy bands English pop rock music groups English vocal groups Bubblegum pop Columbia Records artists Musical groups established in 2010 Musical groups from London Musical quartets NME Awards winners Syco Music artists Sony / ATV Music Publishing artists Sony BMG artists Vocal quartets The X Factor ( UK TV series ) contestants Vocal quintets Hidden categories : CS1 Dutch - language sources ( nl ) CS1 uses Japanese - language script ( ja ) CS1 Japanese - language sources ( ja ) Wikipedia indefinitely semi-protected pages Use British English from February 2017 Use dmy dates from July 2018 Articles with hCards All articles with unsourced statements Articles with unsourced statements from August 2018 Articles with hAudio microformats Wikipedia articles needing style editing from June 2018 All articles needing style editing Wikipedia articles that are excessively detailed from June 2018 All articles that are excessively detailed Good articles Wikipedia articles with BIBSYS identifiers Wikipedia articles with BNF identifiers Wikipedia articles with GND identifiers Wikipedia articles with LCCN identifiers Wikipedia articles with MusicBrainz identifiers Wikipedia articles with NLA identifiers Wikipedia articles with VIAF identifiers Talk View source Contents About Wikipedia Wikiquote Acèh অসমীয়া Asturianu Azərbaycanca বাংলা Bahasa Banjar Bân - lâm - gú Basa Banyumasan Беларуская Български Brezhoneg Català Čeština Cymraeg Dansk Deutsch ދިވެހިބަސް Eesti Ελληνικά Español Euskara فارسی Føroyskt Français Gaeilge Galego 한국어 Հայերեն Hrvatski Bahasa Indonesia ᐃᓄᒃᑎᑐᑦ / inuktitut Ирон Íslenska Italiano עברית Basa Jawa Kapampangan ქართული Қазақша Kurdî Latviešu Lëtzebuergesch Lietuvių Magyar मैथिली Македонски മലയാളം Bahasa Melayu Baso Minangkabau Монгол Nederlands नेपाली 日本 語 Norsk Norsk nynorsk Occitan Oʻzbekcha / ўзбекча ਪੰਜਾਬੀ Polski Português Română Русский Саха тыла Scots Shqip Sicilianu Simple English Slovenčina Slovenščina Soomaaliga کوردی Српски / srpski Srpskohrvatski / српскохрватски Basa Sunda Suomi Svenska Tagalog ไทย ᏣᎳᎩ Türkçe Українська اردو Tiếng Việt 粵語 Zazaki 中文 78 more Edit links This page was last edited on 26 August 2018, at 02 : 06 ( UTC ). 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Question: what time did one direction became a band
Answer: July 2010