Filet - O - Fish - wikipedia Filet - O - Fish Filet - O - Fish Nutritional value per 1 sandwich ( 141 g ) Energy 380 kcal ( 1,600 kJ ) Carbohydrates 38 g ( 13 % ) Sugars 5 g Dietary fiber 2 g ( 7 % ) Fat 18 g ( 28 % ) Saturated 3.5 g ( 19 % ) Trans 0 g Protein 15 g Vitamins Vitamin A 30 IU Vitamin C ( 0 % ) 0 mg Minerals Calcium ( 15 % ) 150 mg Iron ( 6 % ) 0.8 mg Sodium ( 43 % ) 640 mg Other constituents Energy from fat 170 kcal ( 710 kJ ) Cholesterol 40 mg ( 14 % ) May vary outside US market. 360 kcal ( 1,500 kJ ) in UK. Some restaurants publish nutritional information for the sandwich with the tartar sauce removed. Units μg = micrograms mg = milligrams IU = International units Percentages are roughly approximated using US recommendations for adults. Source : McDonald 's The Filet - O - Fish otherwise known as the ' Fish - O - Filet ' is a fish sandwich sold by the international fast food chain store McDonald 's. It was invented in 1962 by Lou Groen, a McDonald 's franchise owner in owner in Cincinnati, Ohio, in response to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays. While the fish composition of the sandwich has changed through the years to satisfy taste and supply shortcomings, the framework of its ingredients have remained constant ; a fried breaded fish fillet, a steamed bun, tartar sauce, and pasteurized processed American cheese. Contents 1 Product description 2 History 3 Product marketing 4 See also 5 References 6 External links Product description As of December 2014, the Filet - O - Fish contains a battered, fried fish fillet made from Alaska pollock. In the Republic of Ireland either hoki or Alaska pollock may be served. In New Zealand and the United Kingdom Filet - O - Fish contains hoki instead of Alaska pollock. McDonald 's Canada, United States, United Kingdom, Australia, New Zealand, Portugal, Czech Republic, The Netherlands and Hong Kong use a half slice of cheese in each Filet - O - Fish sandwich. History The sandwich was invented in 1962 by Lou Groen, a McDonald 's franchise owner in Cincinnati, Ohio ; his store was in a predominantly Roman Catholic, which led to falling hamburger sales on Fridays resulting from the Roman Catholic practice of abstaining from meat on Fridays. The product was named by Cye Landy of Cye Landy Advertising Agency, which was the advertising firm for that particular McDonald 's franchise. It has become popular with people with dietary restrictions concerning meat - based products. For example, in Judaism, the fish used in the sandwich is considered kosher even without special preparation, while other meats would require special slaughter techniques to be considered kosher. However, the preparation of the fish alongside non-kosher meat products and in a non-Kosher kitchen renders the Filet - O - Fish non-kosher. The sandwich was the first non-hamburger menu item brought in by new McDonald 's company owner Ray Kroc. Kroc made a deal with Groen : they would sell two non-meat sandwiches on a Friday, Kroc 's own Hula Burger ( grilled pineapple with cheese on a cold bun ) and the Filet - O - Fish, and whichever sold the most would be added to the permanent menu. The Filet - O - Fish `` won hands down '' and was added to menus throughout 1963 until reaching nationwide status in 1965. The use of farmed fish in the Filet - O - Fish first came about in 1981, when an owner of a New Zealand fisheries company was dissatisfied with the pollock Filet - O - Fish he purchased at the Courtenay Place, Wellington restaurant. Saying to the manager that he could make a better - tasting fish fillet, he was handed a box of fillets and told to come back with identical, better - tasting fillets. He substituted red cod for the pollock, and after the manager was satisfied with the better - tasting red cod fillets, ended up in agreement to supply the Courtenay Place restaurant ( and eventually several other New Zealand restaurants ) with the red cod fillets. The similar - tasting hoki was substituted several years later, due to its competitive market value and its boneless fillets, and eventually was introduced widely in the early 1990s when global pollock stocks were facing low numbers. McDonald 's removed the Filet - O - Fish from its menus in the United States on September 26, 1996, and replaced it with the Fish Filet Deluxe sandwich, which was part of McDonald 's ill - fated Deluxe line of sandwiches. However, the Filet - O - Fish was brought back to its menus on a gradual basis starting in the middle of 1997, due to overwhelming letters and petitions, receiving the larger fish patty from the Fish Filet Deluxe. The Fish Filet Deluxe itself was discontinued at most restaurants early the next year, while others kept it a little longer until the Fish Filet Deluxe was finally removed in the year 2000. In November 2007, McDonald 's lowered the use of New Zealand hoki and increased the use of Alaskan pollock, due to declining New Zealand hoki fishery sustainability and large cutbacks in the total allowable commercial catch of hoki by the New Zealand Ministry of Fisheries - from 250,000 tonnes in 1997 to 90,000 tonnes in 2007. McDonald 's originally used Atlantic cod, before declining cod catches forced McDonald 's to find sustainable fish elsewhere. McDonald 's is trying to maintain fish only from areas certified as sustainable by the Marine Stewardship Council, but that is becoming more difficult each year. Hoki is still a major ingredient. As of March 2009, the Marine Stewardship Council placed the Alaskan pollock fisheries in a re-assessment program due to catch numbers declining by over 30 % between 2005 and 2008, and by - catch problems with salmon. As of January 2013 the Marine Stewardship Council stated that the pollock comes from suppliers with sustainable fishing practices, and McDonald 's packaging and promotion will reflect that change. In February 2015, for a limited time, McDonald 's began offering a special Filet - O - Fish with Old Bay Seasoning in 700 stores within the United States Product marketing Captain Crook, the McDonaldland character, was previously used to market the sandwich to children. Frankie the Fish was created to promote the burger in 2009, being based on the early 2000s Big Mouth Billy Bass fad, and even getting an animatronic singing fish counterpart from Big Mouth Billy Bass 's creators, Gemmy Industries. See also Fish finger sandwich References Jump up ^ https://join.catholicfinanciallife.org/blog/why-abstain-from-meat-on-fridays-but-eat-fish Jump up ^ https://usatoday30.usatoday.com/money/industries/food/2007-02-20-fish2-usat_x.htm Jump up ^ http://catholicism.org/why-do-catholics-eat-fish-on-friday-2.html Jump up ^ `` Filet - O - Fish ''. McDonald 's. Retrieved December 21, 2014. Jump up ^ Filet - O - Fish ® : : McDonalds.ie Jump up ^ `` Filet - o - Fish Ingredients ''. UK : McDonald 's. Retrieved July 21, 2016. Jump up ^ `` McDonald 's New Zealand ''. New Zealand : McDonald 's. October 25, 2014. Retrieved October 25, 2014. Jump up ^ `` why is the fillet o fish served with half a slice of cheese, dont lie bcuz i have photgraphic evidence ''. Canada : McDonald 's. Jump up ^ `` Why is the cheese slice on a filet - o - fish a tiny sliver ? ''. Canada : McDonald 's. Jump up ^ `` Why do you only use half a cheese slice in your Filet - O - Fish sandwiches ? Has it always been this way ? ''. Canada : McDonald 's. Jump up ^ https://join.catholicfinanciallife.org/blog/why-abstain-from-meat-on-fridays-but-eat-fish Jump up ^ https://usatoday30.usatoday.com/money/industries/food/2007-02-20-fish2-usat_x.htm Jump up ^ http://catholicism.org/why-do-catholics-eat-fish-on-friday-2.html Jump up ^ `` Buying Kosher Fish ''. Chabad.org. Jump up ^ Pepin, Jacques ( December 7, 1998 ). `` Burger Meister RAY KROC ''. Time. Retrieved December 30, 2010. Jump up ^ Clark, Paul ( February 20, 2007 ). `` No fish story : Sandwich saved his McDonald 's ''. USA Today. Retrieved December 30, 2010. Jump up ^ `` Travel Through Time With Us ! ''. McDonald 's. Retrieved December 30, 2010. Jump up ^ Hepözden, Rosemary ( 2011 ). O'Flaherty, Brian, ed. Golden Arches under Southern Skies : Celebrating 35 years of McDonald 's in New Zealand. in co-op with McDonald 's Restaurants ( NZ ) Ltd. Auckland : Renaissance Publishing. pp. 78 -- 79. ISBN 978 - 0 - 9864521 - 1 - 6. Jump up ^ `` Sarasota Herald - Tribune - Google News Archive Search ''. news.google.com. Retrieved January 26, 2014. Jump up ^ `` Charlotte : Search Results ''. nl.newsbank.com. March 22, 1998. Retrieved January 26, 2014. Jump up ^ `` Find The Answer : : McDonalds.co.uk ''. makeupyourownmind.co.uk. Retrieved 2014 - 01 - 26. Jump up ^ Moore, Bill ( June 28, 2011 ). `` Hoki fishery rebuilt, quota to rise, says minister ''. Nelson Mail. Retrieved July 27, 2011. Jump up ^ `` Daily Finance Article ''. DailyFinance.com. 11 September 2009. Jump up ^ `` Alaska Pollock - Gulf of Alaska -- MSC ''. Msc.org. Retrieved 2013 - 10 - 03. Jump up ^ J Rice ; D Bowen ; S Hanna ; P Knapman ( November 12, 2008 ). `` Surveillance Report -- Gulf of Alaska Pollock Fishery '' ( PDF ). Moody Marine. Retrieved January 26, 2014. Jump up ^ The Associated Press ( January 25, 2013 ). `` McDonald 's fish to carry ' sustainable ' labeling ''. New York : NY Daily News. Retrieved October 3, 2013. Jump up ^ `` McDonald 's launches special Filet - O - Fish with Old Bay seasoning in an attempt to spice up sales in the Mid-Atlantic ''. MailOnline. External links Filetofish.com McDonald 's History Advertising ad programs Countries with franchises Legal cases Product list International availability People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Janice L. Fields Den Fujita Don Gorske Jack M. Greenberg Eikō Harada June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. 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Related McDelivery Big Mac Index Bill Elliott McDonald 's Young Entertainers McWords San Ysidro McDonald 's massacre `` Seriously McDonalds '' Sydney River McDonald 's murders Taiwan McDonald 's bombings Urban legends Boom, Like That The Founder ( 2016 film ) Retrieved from `` https://en.wikipedia.org/w/index.php?title=Filet-O-Fish&oldid=806662770 '' Categories : McDonald 's foods Products introduced in 1963 Fish dishes American sandwiches Hidden categories : Articles containing potentially dated statements from December 2014 All articles containing potentially dated statements Talk Contents About Wikipedia Dansk Français Italiano Nederlands 日本 語 Norsk Português Suomi 粵語 Edit links This page was last edited on 23 October 2017, at 12 : 25. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. 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Question: what kind of fish is used at mcdonalds
Answer: Alaska pollock