NORAD Tracks Santa - wikipedia NORAD Tracks Santa The emblem of NORAD Tracks Santa NORAD Tracks Santa is an annual Christmas - themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command ( NORAD ). Every year on Christmas Eve, NORAD purports to track Santa Claus as he leaves the North Pole and delivers presents to children around the world. The program is in the tradition of the September 1897 editorial `` Yes, Virginia, there is a Santa Claus '' in the New York Sun. Contents 1 History and overview 1.1 Origin 1.2 Recent history 2 Website and other media 3 Sponsorship and publicity 4 See also 5 References 6 External links History and overview The 1955 Sears ad with, according to legend, the misprinted telephone number that led to the NORAD Tracks Santa program Harry Shoup, the Santa Colonel Origin On December 24, 1948, the United States Air Force issued a communique claiming that an `` early warning radar net to the north '' had detected `` one unidentified sleigh, powered by eight reindeer, at 14,000 feet ( 4,300 meters ), heading 180 degrees. '' The Associated Press passed this `` report '' along to the general public. It was the first time that the United States Armed Forces issued a statement about tracking Santa Claus 's sleigh on Christmas Eve, although it was a one - time event, not repeated over the next several years. The program originated before the actual formation of NORAD, as an annual event on December 24, 1955. According to legend, a Sears department store placed an advertisement in a Colorado Springs, Colorado, newspaper which told children that they could place a call to Santa Claus and included the number ME 2 - 6681. A call allegedly came through to Colorado Springs ' Continental Air Defense Command ( CONAD ) Center as one digit was misprinted. In some versions of the story, the calls were coming in to the `` red telephone '' hotline that connected CONAD directly to command authorities at the Strategic Air Command. Colonel Harry Shoup, who was a Crew Commander on duty, answered the first call and supposedly told his staff to give all children who called in later a `` current location '' for Santa Claus. A more accurate description of the events of 1955 appears to be that on November 30 a child trying to reach Santa Claus on a hotline number provided in a Sears advertisement misdialed the number and instead reached Shoup at his desk at CONAD. Shoup responded gruffly to the child, and no additional Santa Claus - related calls came in to CONAD. However, when a member of Shoup 's staff placed a picture of Santa Claus on a board used to track unidentified aircraft that December, Shoup saw a public relations opportunity for CONAD, and he asked CONAD 's public relations officer, Colonel Barney Oldfield, to inform the press that CONAD was tracking Santa Claus 's sleigh. In his release to the press, Oldfield added that `` CONAD, Army, Navy and Marine Air Forces will continue to track and guard Santa and his sleigh on his trip to and from the U.S. against possible attack from those who do not believe in Christmas. '' Over the following years, the legend of how the annual event originated began to change. By 1961, Shoup 's version of the story was that he had not been gruff with the child, but instead had identified himself as Santa Claus when he spoke to the child on the phone. Shoup and his family later modified the story further, adding that the child had dialed the `` red telephone '' -- an impossibility, because the hotline was connected with the Strategic Air Command by an enclosed cable, and no one could dial into from the outside -- rather than the regular phone on Shoup 's desk, that it was a misprint in an advertisement that led the child to call him rather than the child misdialing the number, and that a flood of calls had come in from children on Christmas Eve 1955 rather than from just one child on November 30. Shoup did not intend to repeat the stunt in 1956, but Oldfield informed him that the Associated Press and United Press International were awaiting reports that CONAD again was tracking Santa Claus. Shoup agreed that Oldfield should announce it again, and the annual tradition was born. In 1958, the North America Air Defense Command ( NORAD ) took over the reporting responsibility from CONAD, and the reporting became more elaborate as the years passed. On December 24, 1960, for example, NORAD 's northern command post at Saint - Hubert, Quebec, Canada, provided regular updates of a sleigh operated by `` S. Claus '' which it identified as `` undoubtedly friendly ''. During the evening, NORAD reported that the sleigh had made an emergency landing on the ice of Hudson Bay, where Royal Canadian Air Force ( RCAF ) interceptor aircraft sent to investigate discovered Santa Claus bandaging his reindeer Dancer 's front foot, after which the RCAF planes escorted him when he resumed his journey. Eventually, NORAD, which was renamed the North American Aerospace Defense Command in 1981, openly published a hotline number for the general public to call to get updates on Santa Claus 's progress. Recent history Today, NORAD relies on volunteers to make the program possible. Each volunteer handles about forty telephone calls per hour, and the team typically handles more than 12,000 e-mails and more than 70,000 telephone calls from more than two hundred countries and territories. Most of these contacts happen during the twenty - five hours from 2 a.m. on December 24 until 3 a.m. MST on December 25. A website called NORADSanta.org was established to allow project access for Internet users. Google Analytics has been in use since December 2007 to analyze website traffic. As a result of this analysis information, the program can project and scale volunteer staffing, telephone equipment, and computer equipment needs for Christmas Eve. Volunteers include NORAD military and civilian personnel. In 2014, NORAD answered more than 100,000 phone calls. In 2015, more than 1,200 U.S. and Canadian military personnel volunteered to staff the phone lines. Website and other media NORAD volunteers answering phone calls in 2007 The NORAD Tracks Santa program has always made use of a variety of media. From the 1950s to 1996, these were the telephone hotline, newspapers, radio, phonograph records and television. Many television newscasts in North America feature NORAD Tracks Santa as part of their weather updates on Christmas Eve. From 1997 to the present, the program has had a highly publicized internet presence. As mobile media and social media have become popular and widespread as methods of direct communication, these newer media have also been embraced by the program. The layout of the NORAD Tracks Santa website and its webpages have changed from 1997 to the present due to changes in internet technologies, and changes in partners and sponsors for a particular year. In September 2008, NORAD started a Twitter account, @ NORADSanta, as part of its social media presence. Between 2004 and 2009, people who visited the NORAD Tracks Santa site were told they could `` track '' Santa in Google Earth. They were given a link to download Google Earth, and then a KMZ file to download. From 2009 to 2011, the tracking in Google Earth has been done from the NORAD Santa site, and there is no KMZ file for Google Earth anymore. In 2011, an iOS and Android application was introduced, which features updates and an interactive game similar to Angry Birds. From mid-January until November 30, when one arrives at the NORAD Tracks Santa website, one is greeted with a message to come back on December 1 to `` track Santa with NORAD ''. During December, one finds a NORAD Tracks Santa website with all the features available. On Christmas Eve, the NORAD Tracks Santa website videos page is generally updated each hour, when it is midnight in a different time zone. The `` Santa Cam '' videos show CGI images of Santa Claus flying over famous landmarks. Each video was accompanied by a voice - over until the end of the 2011 season, typically done by NORAD personnel, giving a few facts about the city or country depicted. In 2012 the voice overs were replaced with music done by the US Air Force Band. The voice overs returned in the 2013 season. Celebrity voice - overs have also been used over the years. For the London `` Santa Cam '' video, English television personality and celebrity Jonathan Ross did the voice - over for 2005 to 2007 and the former Beatles drummer Ringo Starr narrated the same video in 2003 and 2004. In 2002, Aaron Carter provided the voice - over for three videos. The locations and landmarks depicted in some of the `` Santa Cam '' videos have changed over the years. In 2009, twenty - nine `` Santa Cam '' videos were posted on the website. In previous years, twenty - four to twenty - six videos had been posted. Since 2012, Analytical Graphics, Inc. has used their Cesium platform to build a 3D map for visualizing Santa 's location with more accurate global terrain and satellite imagery than before. NORAD reported that for Christmas 2013, it logged 19.58 million unique visitors to its website on Christmas Eve, and 1,200 volunteers answered 117,371 calls. Through social media, it had 146,307 Twitter followers and 1.45 million `` likes '' on Facebook. That year, NORAD contracted with Bing Maps to provide 2D map tracking, ending a five - year contract with Google. In 2014, NORAD logged almost 20 million visits to its Santa Tracker. Sponsorship and publicity First Lady Michelle Obama reacts while talking on the phone to children across the country as part of NORAD Tracks Santa 2016. NORAD Tracks Santa relies on corporate sponsorship, and is financed by neither American nor Canadian taxpayers. U.S. military units have provided publicity for the program, including the Northeast Air Defense Sector of the New York Air National Guard and the U.S. Naval Reserve Navy Information Bureau ( NIB ) 1118 at Fort Carson, Colorado, as have the Canadian Armed Forces. Other U.S. federal agencies, such as the National Aeronautics and Space Administration ( NASA ) and National Oceanic and Atmospheric Administration ( NOAA ), have helped publicize the service. First Lady Michelle Obama has participated in the program each year since 2009, answering phone calls. According to Gerry Bowler, a history professor at the University of Manitoba, the NORAD Tracks Santa program is `` one of the few modern additions to the centuries - old Santa Claus story that have stuck. '' Bowler stated that the program `` takes an essential element of the Santa Claus story -- his travels on Christmas Eve -- and looks at it through a technological lens, '' therefore bringing the Santa Claus mythology into the modern era. See also Operation Christmas Drop, annual U.S. Air Force airdrop over Micronesia References Jump up ^ `` Why we track Santa ''. NORAD. Archived from the original on December 24, 2011. Jump up ^ `` Is There a Santa Claus ? ''. NORAD. December 2009. Retrieved December 31, 2009 -- via Tobey.com. Jump up ^ `` Yes Virginia... '' The Sun. New York. December 21, 2012. Retrieved June 14, 2017. ^ Jump up to : Appelbaum, Yoni ( December 24, 2015 ). `` Yes, Virginia, There Is a NORAD ''. The Atlantic. Retrieved December 26, 2015. Jump up ^ Kaplan, Karen ( December 24, 2015 ). `` How NORAD became the world 's official Santa - tracker ''. Los Angeles Times. Science Now. Retrieved December 29, 2015. Jump up ^ Batz Jr, Bob ( December 23, 1999 ). `` Red ( suit ) alert ! ''. Pittsburgh Post-Gazette. ^ Jump up to : `` NORAD Tracks Santa ''. NORAD. Archived from the original on December 24, 2009. Jump up ^ Novak, Matt ( December 23, 2014 ). `` How the U.S. Military Turned Santa Claus Into a Cold War Icon ''. Gizmodo. Paleofuture. Retrieved December 28, 2015. ^ Jump up to : Terdiman, Daniel ( December 24, 2009 ). `` Behind the scenes : NORAD 's Santa tracker ''. CNN. Retrieved December 26, 2009. Jump up ^ `` NORAD Tracks Santa ''. Jump up ^ Gillis, Jeff ( December 9, 2008 ). `` Santa Tracking with NORAD and Google Analytics ''. Google Analytics. Retrieved December 31, 2009. Jump up ^ `` NORAD 's Santa trackers break own records for calls, emails, Facebook and Twitter followers ''. The Washington Post. Associated Press. December 29, 2011. Retrieved January 1, 2012. Jump up ^ Franklin, Curt ( December 24, 2009 ). `` NORAD Deploys Network For Watching Santa ''. Network Computing. Retrieved December 31, 2009. Jump up ^ Gordhamer, Soren ( February 8, 2010 ). `` 5 Levels of Effective Communication in the Social Media Age ''. Mashable. Retrieved February 10, 2010. Jump up ^ `` @ NORADSanta ''. Retrieved December 25, 2015 -- via Twitter. Jump up ^ `` Track Santa in Google Earth ''. NORAD. Archived from the original on December 25, 2011. Retrieved December 24, 2011. Jump up ^ Martin, Jeffery ( December 23, 2009 ). `` This year, Santa is totally plugged in ''. Google Geo Developers. Retrieved December 24, 2011. Jump up ^ Elliott, Dan ( December 22, 2011 ). `` NORAD Santa trackers stand by for another big day ''. The Boston Globe. Retrieved December 24, 2011. Jump up ^ Sullivan, Danny ( December 23, 2009 ). `` From NORAD Santa Tracker To Twitter : Santa Tracking For Christmas Eve 2009 ''. Search Engine Land. Retrieved December 31, 2009. Jump up ^ Phillips, Michael ( December 2, 2003 ). `` ' Starr ' helps NORAD track Santa ''. United States Air Force. Archived from the original on May 31, 2016. Retrieved May 30, 2016. Jump up ^ `` NORAD Missile Agency Tracks Santa By Satellite ''. Sky News. December 24, 2007. Retrieved December 31, 2009. Jump up ^ Gelman, Jason ( November 25, 2002 ). `` Aaron Carter Named NORAD 's Honorary Santa Tracker ''. Yahoo ! News. Archived from the original on November 7, 2012. Retrieved December 31, 2009. Jump up ^ Moore, Vanessa ( December 5, 2017 ). `` NORAD Santa Tracker Technology through the Years ''. Cesium. Retrieved December 21, 2017. Jump up ^ `` NORAD Tracks Santa logs 19.58 million web visits ''. Associated Press. December 27, 2013. Retrieved December 18, 2014. Jump up ^ Blagdon, Jeff ( December 19, 2013 ). `` Google keeps tracking Santa despite NORAD 's switch to Bing ''. The Verge. Retrieved December 24, 2013. Jump up ^ Dendy, John B. ( December 2000 ). `` Santa Trackers.Org ''. Airman Magazine. Retrieved December 27, 2013. Jump up ^ Roeder, Tom ( December 24, 2007 ). `` NORAD will track Santa 's trip ''. The Gazette. Colorado Springs, CO. Retrieved December 31, 2009. Jump up ^ Davis, Brooke ( December 21, 2007 ). `` New York Guardsmen Lend Help to Track Santa 's Flight Path ''. New York State Division of Military & Naval Affairs. Retrieved December 31, 2009. Jump up ^ Brian, Eric ; Arnold, Darin ( December 24, 2002 ). `` Naval Reservists Support NORAD 's Annual Tracks Santa Project ''. United States Navy. Retrieved December 31, 2009. Jump up ^ Lavallee, David ( December 12, 2007 ). `` NORAD getting ready to track Santa ''. The Maple Leaf. Archived from the original on May 23, 2013. Retrieved December 31, 2009. Jump up ^ Munoz, Alexandre ( December 12, 2007 ). `` Land force ready to help too ''. The Maple Leaf. Archived from the original on July 3, 2013. Retrieved December 31, 2009. Jump up ^ Peterson, Lorinda ( December 14, 2005 ). `` Canadian institutions keep us believing in Santa, says Queen 's researcher '' ( Press release ). Queen 's University. Retrieved December 26, 2011 -- via Webwire.com. Jump up ^ Viets, Pat ( December 15, 2000 ). `` NOAA to Aid NORAD in Tracking Santa Claus '' ( Press release ). National Oceanic and Atmospheric Administration. Retrieved December 27, 2013. Jump up ^ Herring, Kyle ; Hawley, Eileen ( December 20, 2002 ). `` NASA to Track Santa ''. NASA. Archived from the original on September 19, 2011. Retrieved December 31, 2009. Jump up ^ Diller, George ( December 21, 2006 ). `` NASA 's KSC Providing Assistance to Santa on Christmas Eve ''. NASA. Retrieved December 31, 2009. Jump up ^ Wrublewski, Tom ( December 19, 2008 ). `` NORAD Tracks Santa Update ''. NASA. Retrieved December 31, 2009. Jump up ^ Atkins, William ( December 23, 2006 ). `` NORAD and NASA Help Santa Claus Deliver Toys to Children ''. iTWire. Retrieved December 31, 2009. Jump up ^ Hills, Suzannah ( December 24, 2013 ). `` Michelle Obama answers calls for Norad 's Santa hotline ''. The Daily Mail. London. Retrieved December 27, 2013. Jump up ^ Cotton, Anthony ( December 24, 2014 ). `` NORAD - calling Santa - trackers receive surprise update from First Lady ''. The Denver Post. Retrieved January 5, 2015. Jump up ^ Criss, Doug ( December 25, 2015 ). `` Where in the world is Santa ? Michelle Obama and NORAD know ''. CNN. Retrieved January 5, 2015. Jump up ^ Elliott, Dan ( December 24, 2010 ). `` Secret Santa helper : First lady pitches in with NORAD ''. NBC News. Associated Press. Retrieved May 30, 2011. External links Wikimedia Commons has media related to NORAD Tracks Santa. Official website NORAD Tracks Santa 's channel on YouTube NORAD Tracks Santa : Santa News Reports & Holiday Music Selections ( 1964 LP ), produced by NORAD Directorate of Public Affairs Christmas Christmas Eve Children 's Day Boxing Day Nochebuena Saint Nicholas Day St. Stephen 's Day Sol Invictus Yule In Christianity Biblical Magi Adoration of the Magi Adoration of the Shepherds Advent Angel Gabriel Annunciation Annunciation to the shepherds Baptism of the Lord Bethlehem Christingle Christmastide Epiphany Herod the Great Jesus Joseph Mary Massacre of the Innocents flight into Egypt Nativity Fast Nativity of Jesus in art in later culture Nativity scene Saint Nicholas Star of Bethlehem Twelfth Night In folklore Badalisc La Befana Belsnickel Caganer Christkind Ded Moroz Elves Father Christmas Grýla Jack Frost Joulupukki Knecht Ruprecht Korvatunturi Krampus Mikulás Miner 's figure Mrs. Claus Nisse / Tomte North Pole Old Man Winter Olentzero Père Fouettard Père Noël Rudolph the Red - Nosed Reindeer Saint Lucy Santa 's reindeer Santa 's workshop Sinterklaas Tió de Nadal Vertep Yule Cat Yule Lads Zwarte Piet Gift - bringers Saint Nicholas Santa Claus List of Christmas gift - bringers by country Traditions Advent calendar Advent candle Advent wreath Boar 's Head Feast Candle arches Cards Carols by Candlelight Cavalcade of Magi Crackers Decorations Events and celebrations Feast of the Seven Fishes Flying Santa Google Santa Tracker Hampers Las Posadas Letters Lights Lord of Misrule Markets Meals and feasts Moravian star Nine Lessons and Carols NORAD Tracks Santa Nutcrackers dolls Ornaments Parades list Piñatas Pyramids Räuchermann Seals Secret Santa Spanbaum Stamps Stockings Tree Twelve Days Wassailing Windows Yule Goat Yule log By country Australia and New Zealand Denmark Germany Hawaii Hungary Iceland Indonesia Ireland Mexico Norway Philippines Poland Romania Russia Scotland Serbia Sweden Ukraine Music Carols list Hit singles UK Hit singles US Music books Carols for Choirs The Oxford Book of Carols The New Oxford Book of Carols Piae Cantiones Other media Films Poetry `` Old Santeclaus with Much Delight '' `` A Visit from St. Nicholas '' Television specials Yule Log In modern society Advent Conspiracy Black Friday ( partying ) Black Friday ( shopping ) Bronner 's Christmas Wonderland Christmas club Christmas creep Christmas Day ( Trading ) Act 2004 Christmas Lectures Christmas Mountains Christmas truce Controversies Cyber Monday Economics Giving Tuesday El Gordo Holiday season In July In August Leon Day NBA games NFL games Puritan New England American Civil War Post-War United States Running of the Santas SantaCon Santa 's Candy Castle Small Business Saturday Super Saturday Virginia O'Hanlon White Christmas Winter festivals WWE Tribute to the Troops Xmas Food and drink Dinner Joulupöytä Julebord Kūčios Réveillon Twelve - dish supper Smörgåsbord Wigilia Sweets bûche de Noël Cake Candy cane Cookies Fruitcake Gingerbread Kourabiedes Melomakarono Mince pie Pavlova Pecan pie Pumpkin pie Pudding Rosca de reyes Szaloncukor Turrón Soup Menudo Sauce Cranberry sauce Beverages Apple cider Champurrado Eggnog Mulled wine Smoking Bishop Ponche crema Dumpling Hallaca Tamale Meat Ham Roast goose Romeritos Turkey Stuffing Portal Retrieved from `` https://en.wikipedia.org/w/index.php?title=NORAD_Tracks_Santa&oldid=825013927 '' Categories : North American Aerospace Defense Command Santa Trackers 1955 establishments in the United States Internet properties established in 1997 Hidden categories : Use mdy dates from December 2017 Talk Contents About Wikipedia Български Español Français 한국어 Bahasa Indonesia Italiano Norsk Русский 中文 Edit links This page was last edited on 10 February 2018, at 23 : 48. 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Question: organization that tracks santas flight on christmas eve
Answer: NORAD Tracks Santa