Sign of the Times ( Harry Styles song ) - wikipedia Sign of the Times ( Harry Styles song ) `` Sign of the Times '' Single by Harry Styles from the album Harry Styles Released 7 April 2017 ( 2017 - 04 - 07 ) Format Digital download streaming Genre Pop rock soft rock Length 5 : 40 ( album version ) 4 : 06 ( radio edit ) Label Erskine Columbia Songwriter ( s ) Harry Styles Jeff Bhasker Mitch Rowland Ryan Nasci Alex Salibian Tyler Johnson Producer ( s ) Bhasker Salibian Johnson Harry Styles singles chronology `` Sign of the Times '' ( 2017 ) `` Two Ghosts '' ( 2017 ) `` Sign of the Times '' ( 2017 ) `` Two Ghosts '' ( 2017 ) Music video `` Sign of the Times '' on YouTube `` Sign of the Times '' is the debut solo single by English singer and songwriter Harry Styles for his self - titled debut studio album. It is his first single outside of the boy band One Direction. Released on 7 April 2017, by Erskine and Columbia Records, it was written by Styles, Ryan Nasci, Mitch Rowland and its producers Jeff Bhasker, Tyler Johnson, and Alex Salibian. Musically, it was defined by critics as a pop rock and soft rock ballad. Its music video was released on 8 May. Contents 1 Background and release 2 Composition 3 Music video 4 Critical reception 5 Chart performance 6 Live performances 7 Charts 7.1 Weekly charts 7.2 Year - end charts 8 Certifications 9 References 10 External links Background and release Early rumours about Styles going on a solo career sparkled in 2015, when it was reported that Sony Music wanted Styles to release a solo album during One Direction 's hiatus. By the end of 2015, four new songs written and performed by Styles were registered on the American Society of Composers, Authors and Publishers ( ASCAP ) online database, which was believed to be for his potential debut solo album at the time. Shortly after, Styles signed up with American agent Jeffrey Azoff and moved to Columbia Records. In September 2016, Styles was on the cover of Another Man, which led the media to expect a new album in the future. In February 2017, chairman and CEO of Columbia Records, Rob Stringer, admitted that the album was close to finish and called it `` authentic ''. A month later, it was reported that the album sounded like David Bowie and Queen, while also being revealed that he worked on the album with only one producer, Jeff Bhasker. It was also hinted that the lead single would be released in late April or early May and it sounded `` like it would be a smash in any decade ''. In the same month, US radio host Elvis Duran accidentally revealed during his show that Styles ' debut single would be released on 7 April 2017. On 25 March, Styles teased the new single with a television ad during The Voice UK. On 31 March, the singer revealed through social media that his single is titled `` Sign of the Times ''. On 7 April, the song premiered during Nick Grimshaw 's breakfast show on BBC Radio 1. Composition The song is a pop rock, soft rock, piano ballad, with glam rock influences. According to a Billboard writer, it `` folds in psychedelic soul, indie rock and spacey pop ''. The `` apocalyptic '' power ballad shows influences from 1970s British rock. In an interview with Rolling Stone, Styles stated, `` The song is written from a point of view as if a mother was giving birth to a child and there 's a complication. The mother is told, ' The child is fine, but you 're not going to make it. ' The mother has five minutes to tell the child, ' Go forth and conquer. ' '' According to the song credits provided by Styles ' label, the track was co-written by the song 's producer, Jeff Bhasker, as well as his frequent collaborators and track co-producers Alex Salibian and Tyler Johnson. Songwriters also include Mitch Rowland, Ryan Nasci and Styles himself. Rowland played guitar and drums, Nasci the bass and Bhasker the piano, keyboard and lap steel parts. The track was recorded at Village Studios in Los Angeles and Geejam Hotel Recording Studio in Port Antonio, Jamaica. The song was mixed by Mark `` Spike '' Stent. Music video Directed by Woodkid, the song 's music video was released on 8 May. It features Styles singing in a meadow, and soaring in the skies, walking on water. A writer from USA Today described Styles to be `` auditioning to be Marvel Comics next superhero or in a new biblical epic ''. It was filmed on the Isle of Skye in Scotland. The video 's stunt pilot, Will Banks, stated that Styles flew more than 1,550 feet high during the shoot. Banks also claimed that no green screen or CGI effects were employed during filming. A stunt double was used for some scenes. Critical reception Billboard 's Gil Kaufman wrote, `` Every artist is an accumulation of their influences, and in ( this song ) they come fast and furious, as Styles appears to be both showing his range and making a clear effort to step boldly away from the manufactured, plastic pop of his past ''. Kaufman opined it `` rakes in influences from Pink Floyd and David Bowie to Queen, Spacehog, Suede, Coldplay, The Beatles, Eric Carmen and Prince ''. Also for Billboard, Jason Lipshutz wrote it is `` resolute, determined, wholly committed to its messaging and sound, radio trends be damned. Although it wears its influences on its sleeve ( Bowie ) nothing about this single bends toward someone else 's expectations ''. He concluded saying the song `` sounds effortless, but to arrive without any incomplete features is an accomplishment in a music industry where pop artists are expected to produce new music at an unsustainable rate ''. Tim Jonze of The Guardian described it as `` a ballad, but not so much in the boyband style '' and compared the song to the music of American indie rock band The Walkmen. Jonze also addressed early rumors that the song would be influenced by the music of David Bowie, noting `` If it is indeed Bowie-esque, then it 's the Bowie of Hunky Dory ''. Jamieson Cox in Pitchfork felt the `` skyscraping Bowie ballad '' manages to sound like both fun. 's `` We Are Young '' and Coldplay 's `` The Scientist ''. NPR 's Ann Powers argued the song mirrors more closely `` Britpop anthems '' like Blur 's `` Tender '' or The Verve 's `` Bittersweet Symphony '' `` than anything Bowie released in his prime ''. Writing for Rolling Stone, Brittany Spanos thought it `` aligns much more with the Seventies - inspired pop - rock of One Direction 's more recent albums like Made in the A.M. ''. Anjali Raguraman from The Straits Times considered it the `` strongest '' track on the album, saying `` the conviction of his delivery is beyond his years ''. In The Atlantic, Spencer Kornhaber opined that the song `` continues with One Direction 's po - mo project of recycling classic - rock sounds as bubblegum. But he 's now embracing such sounds with more abandon, less chirpiness, some trend bucking, and the kind of uplifting lyrics that nod to planetary anxiety ''. Kornhaber described the song opens with ballad piano, `` encroaching '' violins, and Styles `` crooning in pain '', `` but then there 's the bwang of a guitar and the song rockets into an arena - rock reverie that feels so, so familiar to anyone who remembers the ' 90s but also so, so foreign to today 's landscape ''. In The Telegraph, Alice Vincent described it as a `` swooning piano ballad with somewhat overdone production '' and opined, `` it is also... a little boring. A big, blousy singalong which shows off Styles 's vocal prowess -- especially with an unexpected, slightly yelping falsetto bridge -- but is n't enormously fun ''. Roising O'Connor of The Independent gave it three out of five stars, and concluded, `` it 's going to take something bigger than this one track to assert Styles as a serious artist. '' Since it was released on the 30th anniversary of Prince 's Sign o ' the Times, Spin 's Andy Cush commented, `` it 's clear that this is Styles 's attempt to distinguish himself as an artist with real depth. But the music itself has almost nothing to do with Prince -- instead, think Oasis, Elton John at his most bombastic, ' 70s John Lennon ''. Cush noted it `` has only those three chords, and it goes straight for cruising altitude with an onslaught of cymbals and guitar on the first chorus, expecting you to be moved without pausing to consider why ''. Rolling Stone ranked it as the best song released in 2017. Billboard staff considered it the 8th best song of the year. Spin staff ranked it as the 13th best boy - band solo debut single. Chart performance `` Sign of the Times '' reached number one on the UK Singles Chart with a combined sales of 62,900 units. In its first week, it sold 39,000 downloads together with 3.5 million streams that give 23,472 equivalent units, pausing Ed Sheeran 's run of 13 weeks at the top of the chart with `` Shape of You ''. In the United States, the song debuted at number four on the Billboard Hot 100. In its first week, it sold 142,000 copies ( topping Digital Songs ), earned 16.5 million streams and 23 million airplay impressions. Live performances Styles performed the song on 15 April 2017 episode of Saturday Night Live 's 42nd season. On 21 April, Styles appeared on the BBC 's The Graham Norton Show, for his first solo performance in his native UK. He also performed the song on The Late Late Show with James Corden. Styles performed the song on The Today Show on May 9. He also performed it at The Garage in London, England on 13 May and at the Troubadour in West Hollywood, California on 19 May. He performed it live on a French talk show, Quotidien, on 26 April 2017. Charts Weekly charts Chart ( 2017 ) Peak position Argentina ( Monitor Latino ) 10 Australia ( ARIA ) Austria ( Ö3 Austria Top 40 ) Belgium ( Ultratop 50 Flanders ) 8 Belgium ( Ultratop 50 Wallonia ) Brazil Hot 100 ( Billboard ) Brazil Hot Pop Songs ( Billboard ) 20 Canada ( Canadian Hot 100 ) 6 Canada AC ( Billboard ) 7 Canada CHR / Top 40 ( Billboard ) 14 Canada Hot AC ( Billboard ) 6 Colombia ( National - Report ) 83 Croatia ( HRT ) Czech Republic ( Rádio Top 100 ) 9 Czech Republic ( Singles Digitál Top 100 ) 5 Denmark ( Tracklisten ) 20 Finland Download ( Latauslista ) France ( SNEP ) Germany ( Official German Charts ) 20 Hungary ( Rádiós Top 40 ) 31 Hungary ( Single Top 40 ) 5 Iceland ( RÚV ) Ireland ( IRMA ) 6 Italy ( FIMI ) 9 Latvia ( Latvijas Top 40 ) Lebanon ( Lebanese Top 20 ) 8 Malaysia ( RIM ) 14 Mexico ( Billboard Ingles Airplay ) Netherlands ( Dutch Top 40 ) 16 Netherlands ( Single Top 100 ) 26 New Zealand ( Recorded Music NZ ) 6 Norway ( VG - lista ) 20 Paraguay ( Monitor Latino ) 13 Philippines ( Philippine Hot 100 ) 52 Poland ( Polish Airplay Top 100 ) Portugal ( AFP ) 6 Scotland ( Official Charts Company ) Slovakia ( Rádio Top 100 ) 5 Slovakia ( Singles Digitál Top 100 ) Slovenia ( SloTop50 ) 15 Spain ( PROMUSICAE ) Sweden ( Sverigetopplistan ) 15 Switzerland ( Schweizer Hitparade ) UK Singles ( Official Charts Company ) US Billboard Hot 100 US Adult Alternative Songs ( Billboard ) 25 US Adult Contemporary ( Billboard ) 21 US Adult Top 40 ( Billboard ) 12 US Mainstream Top 40 ( Billboard ) 12 Year - end charts Chart ( 2017 ) Position Argentina ( Monitor Latino ) 31 Austria ( Ö3 Austria Top 40 ) 36 Belgium ( Ultratop Flanders ) 20 Belgium ( Ultratop Wallonia ) 13 Canada ( Canadian Hot 100 ) 48 Germany ( Official German Charts ) 75 Israel ( Media Forest ) 28 Switzerland ( Schweizer Hitparade ) 21 US Billboard Hot 100 87 US Billboard Digital Song Sales 56 Certifications Region Certification Certified units / Sales Australia ( ARIA ) 2 × Platinum 140,000 Austria ( IFPI Austria ) Gold 15,000 Belgium ( BEA ) Platinum 30,000 Canada ( Music Canada ) 2 × Platinum 160,000 Denmark ( IFPI Denmark ) Gold 30,000 France ( SNEP ) Gold 75,000 Germany ( BVMI ) Gold 200,000 Italy ( FIMI ) 2 × Platinum 100,000 Mexico ( AMPROFON ) Gold 30,000 New Zealand ( RMNZ ) Gold 15,000 Poland ( ZPAV ) Platinum 20,000 Spain ( PROMUSICAE ) Gold 20,000 Sweden ( GLF ) Platinum 40,000 United Kingdom ( BPI ) Gold 400,000 United States ( RIAA ) Platinum 1,000,000 sales figures based on certification alone shipments figures based on certification alone sales + streaming figures based on certification alone References ^ Jump up to : `` Here Are The Lyrics To Harry Style 's ' Sign Of The Times ' ''. Billboard. 7 April 2017. Jump up ^ Wass, Mike ( 7 April 2017 ). `` Harry Styles Takes Flight With `` Sign Of The Times '' ``. Idolator. Jump up ^ `` Sign of the Times - Single by Harry Styles on Apple Music ''. iTunes Store. United States : Apple Music. 10 April 2017. Jump up ^ Menyes, Carolyn ( 25 August 2015 ). `` Harry Styles Solo Album : Sony Wants One Direction Star During Band 's Hiatus ''. Music Times. Retrieved 14 April 2017. Jump up ^ Stutz, Colin ( 30 December 2015 ). `` Harry Styles ' 4 New Solo Song Titles : What to Make of His Copyright Registrations ''. Billboard. Retrieved 14 April 2017. ^ Jump up to : Corner, Lewis ( 28 November 2016 ). `` Harry Styles new album : 2017 release date, new songs, movie career and everything else you need to know ''. Digital Spy. Retrieved 15 April 2017. Jump up ^ Halperin, Shirley ( 9 February 2017 ). `` Incoming Sony Music Head Rob Stringer on Harry Styles ' ' Authentic ' Solo Debut : ' We 're Close ' ''. Billboard. 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Retrieved 9 April 2017. ^ Jump up to : Kaufman, Gil ( 7 April 2017 ). `` Harry Styles ' Biggest ' Sign of the Times ' Influences : From Bowie to Pink Floyd & Coldplay ''. Billboard. ^ Jump up to : `` Watch Harry Styles Crush ' Sign Of The Times ' on ' The Late Late Show ' ''. Variety. 16 May 2017. Retrieved 27 May 2017. Jump up ^ `` Harry Styles goes ' 70s glam : Hear his new solo single ' Sign of the Times ' ''. Los Angeles Times. 7 April 2017. Jump up ^ Crowe, Cameron ( 18 April 2017 ). `` Harry Styles ' New Direction ''. Rolling Stone. Retrieved 18 April 2017. Jump up ^ Kaufman, Gil ( 14 April 2017 ). `` Check out full credits for Harry Styles ' Sign of the Times ''. Billboard. Jump up ^ `` Harry Styles - Sign of the Times ''. YouTube. 8 May 2017. Retrieved 8 May 2017. Jump up ^ McDermott, Maeve ( May 8, 2017 ). `` Harry Styles drops Jesus - like music video for ' Sign of the Times ' ''. USA Today. Retrieved December 17, 2017. 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The Straits Times. 17 May 2017. Retrieved 25 June 2017. Jump up ^ Kornhaber, Spencer ( 7 April 2017 ). `` Even Former Boy - Banders Are Making Music About the End Times ''. The Atlantic. Jump up ^ O'Connor, Roisin ( 7 April 2017 ). `` Harry Styles new song ' Sign of the Times ' review : Bowie nods are n't enough to move him out of One Direction territory ''. The Independent. Retrieved 9 December 2017. Jump up ^ Cush, Andy ( 7 April 2017 ). `` Harry Styles ' `` Sign of the Times '' Is Pompous, Overblown, and Too Long, and His Fans Are Gonna Love It ``. Spin. Jump up ^ Weingarten, Christopher R. ; Spanos, Brittany ; Aaron, Charles ; Vozick - Levinson, Simon ; Sheffield, Rob ( 29 November 2017 ). `` 50 Best Songs of 2017 ''. Rolling Stone. Retrieved 30 November 2017. Jump up ^ `` Billboard 's 100 Best Songs of 2017 : Critics ' Picks ''. Billboard. 13 December 2017. Retrieved 14 December 2017. Jump up ^ `` Best Boy Band Solo Debut Singles, Ranked ''. Spin. 20 April 2017. Retrieved 12 July 2017. Jump up ^ Jones, Alan ( 14 April 2017 ). `` Official Charts Analysis : Harry Styles ends Ed Sheeran 's reign as No. 1 single ''. Music Week. Jump up ^ Jonze, Tim ( 14 April 2017 ). `` Harry Styles 's solo debut single ends Ed Sheeran 's 13 weeks at top of charts ''. The Guardian. Retrieved 14 April 2017. Jump up ^ Trust, Gary ( 17 April 2017 ). `` Ed Sheeran Tops Hot 100 for 12th Week, as Harry Styles Starts at No. 4 ''. Billboard. Retrieved 18 April 2017. Jump up ^ Lipshutz, Jason ( 7 April 2017 ). `` Harry Styles Will Perform a Second New Song on ' Saturday Night Live ' ''. Billboard. Retrieved 7 April 2017. Jump up ^ `` Harry Styles is making his solo UK debut on The Graham Norton Show ''. Digital Spy. 5 April 2017. Jump up ^ `` Harry Styles Performs Hit ' Sign Of The Times ' On The Today Plaza - Today ''. 9 May 2017 -- via YouTube. Jump up ^ `` Harry Styles Emulates Folk - Rock Heroes at Intimate Los Angeles Gig ''. 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Jump up ^ `` Danishcharts.com -- Harry Styles -- Sign of the Times ''. Tracklisten. Retrieved 19 April 2017. Jump up ^ `` Harry Styles : Sign of the Times '' ( in Finnish ). Musiikkituottajat -- IFPI Finland. Retrieved 16 April 2017. Jump up ^ `` Lescharts.com -- Harry Styles -- Sign of the Times '' ( in French ). Les classement single. Retrieved 15 April 2017. Jump up ^ `` Offiziellecharts.de -- Harry Styles -- Sign of the Times ''. GfK Entertainment Charts. Retrieved 18 April 2017. Jump up ^ `` Archívum -- Slágerlisták -- MAHASZ '' ( in Hungarian ). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 20 July 2017. Jump up ^ `` Archívum -- Slágerlisták -- MAHASZ '' ( in Hungarian ). Single ( track ) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 21 April 2017. Jump up ^ `` Harry Styles Chart History ''. RÚV. Retrieved 10 June 2017. Jump up ^ `` IRMA - Irish Charts ''. Irish Recorded Music Association. Retrieved 14 April 2017. 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Jump up ^ `` Digital Song Sales -- Year - End 2017 ''. Billboard. Retrieved 12 December 2017. Jump up ^ `` ARIA Charts -- Accreditations -- 2017 Singles ''. Australian Recording Industry Association. 29 July 2017. Retrieved 29 July 2017. Jump up ^ `` Austrian single certifications -- Harry Styles -- Sign of the Times '' ( in German ). IFPI Austria. Retrieved 9 August 2017. Enter Harry Styles in the field Interpret. Enter Sign of the Times in the field Titel. Select single in the field Format. Click Suchen Jump up ^ `` Ultratop − Goud en Platina -- 2017 ''. Ultratop. Hung Medien. 18 August 2017. Retrieved 12 August 2017. Jump up ^ `` Canadian single certifications -- Harry Styles -- Sign of the Times ''. Music Canada. 19 September 2017. Retrieved 23 November 2017. Jump up ^ `` Harry Styles `` Sign Of The Times '' ``. IFPI Denmark. September 5, 2017. Retrieved September 5, 2017. Jump up ^ `` French single certifications -- Harry Styles -- Sign of the Times '' ( in French ). Syndicat National de l'Édition Phonographique. 11 August 2017. Retrieved 30 August 2017. Jump up ^ `` Gold - / Platin - Datenbank ( Harry Styles ; ' Sign of the Times ' ) '' ( in German ). Bundesverband Musikindustrie. Retrieved 7 September 2017. Jump up ^ `` Italian single certifications -- Harry Styles -- Sign of the Times '' ( in Italian ). Federazione Industria Musicale Italiana. Retrieved 20 November 2017. Jump up ^ `` Certificaciones -- Harry Styles '' ( in Spanish ). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 24 May 2017. Jump up ^ `` New Zealand single certifications -- Harry Styles -- Sign of the Times ''. Recorded Music NZ. Retrieved 26 May 2017. Jump up ^ `` Polish single certifications -- Harry Styles -- Sign of the Times '' ( in Polish ). Polish Society of the Phonographic Industry. Retrieved 14 September 2017. Jump up ^ `` Spanish single certifications -- Harry Styles -- Sign of the Times '' ( PDF ) ( in Spanish ). Productores de Música de España. Retrieved 13 July 2017. Select single under `` Chart '', enter 2017 in the field `` Year ''. Select ' ' in the field `` Semana ''. Click on `` Search Charts '' Jump up ^ `` Guld - och Platinacertifikat '' ( in Swedish ). IFPI Sweden. Retrieved 13 September 2017. Type Harry Styles in the top right search bar. Click on `` Sok '' and select Sign of the Times and see certification. Jump up ^ `` British single certifications -- Harry Styles -- Sign of the Times ''. British Phonographic Industry. Retrieved 23 June 2017. Enter Sign of the Times in the search field and then press Enter. Jump up ^ `` American single certifications -- Harry Styles -- Sign of the Times ''. Recording Industry Association of America. 22 August 2017. Retrieved 17 November 2017. If necessary, click Advanced, then click Format, then select Single, then click SEARCH External links Lyrics of this song at MetroLyrics `` Sign of the Times '' ( audio ) on YouTube Harry Styles Discography Studio albums Harry Styles Singles `` Sign of the Times '' `` Two Ghosts '' `` Kiwi '' Promotional singles `` Sweet Creature '' Concert tours Harry Styles : Live on Tour Related articles One Direction Retrieved from `` https://en.wikipedia.org/w/index.php?title=Sign_of_the_Times_(Harry_Styles_song)&oldid=818217077 '' Categories : 2010s ballads 2017 singles 2017 songs Debut singles Songs written by Jeff Bhasker Song recordings produced by Jeff Bhasker Songs written by Harry Styles Harry Styles songs UK Singles Chart number - one singles Number - one singles in Australia Number - one singles in Poland Songs written by Tyler Johnson ( music ) British soft rock songs Rock ballads Songs about death Songs written by Alex Salibian Hidden categories : CS1 Spanish - language sources ( es ) CS1 Portuguese - language sources ( pt ) Pages containing links to subscription - only content CS1 Slovenian - language sources ( sl ) CS1 German - language sources ( de ) CS1 French - language sources ( fr ) CS1 Italian - language sources ( it ) CS1 Polish - language sources ( pl ) CS1 Swedish - language sources ( sv ) Use dmy dates from June 2017 Articles with hAudio microformats Singlechart usages for Australia Singlechart usages for Austria Singlechart usages for Flanders Singlechart usages for Wallonia Singlechart usages for Canada Singlechart called without song Singlechart usages for Billboardcanadaac Singlechart usages for Billboardcanadachrtop40 Singlechart usages for Billboardcanadahotac Singlechart usages for Czech Republic Singlechart called without artist Singlechart usages for Czechdigital Singlechart usages for Denmark Singlechart usages for Finnishdownload Singlechart usages for France Singlechart usages for Germany2 Singlechart usages for Hungary Singlechart usages for Hungarysingle Singlechart usages for Italy Singlechart usages for Dutch40 Singlechart usages for Dutch100 Singlechart usages for New Zealand Singlechart usages for Norway Singlechart usages for Poland Singlechart usages for Portugal Singlechart usages for Scotland Singlechart usages for Slovakia Singlechart usages for Slovakdigital Singlechart usages for Spain Singlechart usages for Sweden Singlechart usages for Switzerland Singlechart usages for UK Singlechart usages for Billboardhot100 Singlechart usages for Billboardadultalternativesongs Singlechart usages for Billboardadultcontemporary Singlechart usages for Billboardadultpopsongs Singlechart usages for Billboardpopsongs Certification Table Entry usages for Australia Certification Table Entry usages for Austria Certification Table Entry usages for Belgium Certification Table Entry usages for Canada Certification Table Entry usages for Denmark Certification Table Entry usages for France Certification Table Entry usages for Germany Certification Table Entry usages for Italy Certification Table Entry usages for Mexico Certification Table Entry usages for New Zealand Certification Table Entry usages for Poland Certification Table Entry usages for Spain Certification Table Entry usages for Sweden Certification Table Entry usages for United Kingdom Certification Table Entry usages for United States Talk Contents About Wikipedia Español فارسی Հայերեն Bahasa Indonesia Italiano Nederlands Português Русский Edit links This page was last edited on 2 January 2018, at 08 : 02. 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Question: who directed sign of the times music video
Answer: Woodkid