History of Lego - wikipedia History of Lego This article has multiple issues. Please help improve it or discuss these issues on the talk page. ( Learn how and when to remove these template messages ) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. ( November 2013 ) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( July 2014 ) This article 's lead section may not adequately summarize its contents. To comply with Wikipedia 's lead section guidelines, please consider modifying the lead to provide an accessible overview of the article 's key points in such a way that it can stand on its own as a concise version of the article. ( discuss ). ( July 2014 ) The History of Lego began in 1932 in a Danish carpentry workshop and continues into the 21st century as a popular and very profitable line of construction toys and related products and services, including Lego board games, retail stores, Lego video games, Lego films, Legoland theme parks, and Lego Serious Play consultant services, with a significant impact on various areas of popular culture. Despite its expansion, the company remains privately held. Contents 1 Beginnings, 1932 -- 1959 2 Change to plastic bricks, 1960 -- 1969 3 Expansion, 1970 -- 1991 4 Decline, 1992 -- 2004 5 Recovery, 2005 -- present 6 References 6.1 Works cited 7 External links Beginnings, 1932 -- 1959 The Lego Group began in the carpentry workshop of Ole Kirk Christiansen, in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund which had been in business since 1895. The shop mostly helped construct houses and furniture, and had a small staff of apprentices. The workshop burned down in 1924 when a fire ignited some wood shavings. Ole Kirk constructed a larger workshop, and worked towards expanding his business even further. When the Great Depression hit, Ole Kirk had fewer customers and had to focus on smaller projects. He began producing miniature versions of his products as design aids. It was these miniature models of stepladders and ironing boards that inspired him to begin producing toys. In 1932, Ole Kirk 's shop started making wooden toys such as piggy banks, pull toys, cars and trucks and houses. The business was not profitable because of the Great Depression. Farmers in the area sometimes traded food in exchange for his toys ; Ole Kirk continued producing practical furniture in addition to toys to stay in business. In the mid-1930s, the yo - yo toy fad gave him a brief period of increased activity until it suddenly collapsed. To reduce waste, Ole Kirk used the leftover yo - yo parts as wheels for toy trucks. His son Godtfred began working for him, taking an active role in the company. In 1934, Ole Kirk held a contest among his staff to name the company, offering a bottle of homemade wine as a prize. Christiansen was considering two names himself, `` Legio '' ( with the implication of a `` Legion of toys '' ) and `` Lego '', a self - made contraction from the Danish phrase leg godt, meaning `` play well. '' Later the Lego Group discovered that `` Lego '' can be loosely interpreted as `` I put together '' or `` I assemble '' in Latin. Ole Kirk selected his own name, Lego, and the company began using it on their products. Following World War II, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947. One of the first modular toys to be produced was a truck that could be taken apart and re-assembled. In 1947, Ole Kirk and Godtfred obtained samples of interlocking plastic bricks produced by the company Kiddicraft. These `` Kiddicraft Self - Locking Building Bricks '' were designed by Hilary Page. In 1939, Page had applied for a patent on hollow plastic cubes with four studs on top ( British Patent No. 529,580 ) that allowed their positioning atop one another without lateral movement. In 1944, Page applied an `` Improvement to Toy Building Blocks '' as an addition to the previous patent, in which he describes a building system based on rectangular hollow blocks with 2X4 studs on top enabling the construction of walls with staggered rows and window openings. The addition was granted in 1947 as British Patent No 587,206. In 1949, the Lego Group began producing similar bricks, calling them `` Automatic Binding Bricks. '' Lego bricks, then manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another but could be `` locked '' together. They had several round `` studs '' on top, and a hollow rectangular bottom. They would stick together, but not so tightly that they could not be pulled apart. In 1953, the bricks were given a new name : Lego Mursten, or `` Lego Bricks. '' Plastic products were not well received by customers initially, who preferred wooden or metal toys. Many of Lego 's shipments were returned, following poor sales. In 1954, Godtfred had become the junior managing director of the Lego Group. Godtfred 's conversation with an overseas buyer struck the idea of a toy `` system '', with many toys in a line of related products. Godtfred evaluated their available products, and saw the plastic bricks as the best candidate for such a `` system ''. In 1955, Lego released the `` Town Plan '' as such a system, using the building bricks. The building bricks were moderately received but had some problems from a technical standpoint : their `` locking '' ability was limited, and they were not versatile. In 1958 the bricks were improved with hollow tubes in the underside of the brick. This added support in the base, enabling much better locking ability and improved versatility. The company patented the new design, as well as several similar designs to avoid competition. Ole Kirk Christiansen died that same year, and Godtfred inherited leadership of the company. Change to plastic bricks, 1960 -- 1969 Lego Duplo Another warehouse fire struck the Lego Group in 1960, consuming most of the company 's inventory of wooden toys. Godtfred decided that the plastic line was strong enough to abandon production of wooden toys. As a result, Godtfred 's brothers Gerhardt ( then head of wooden toys ) and Karl Georg left the Lego company and began a separate company `` Bilofix ''. By the end of the year, the Lego Group was employing more than 450 people. In 1961, Lego wished to expand sales to North America, but did not have the logistical capabilities to do so. Lego made an arrangement allowing Samsonite to begin producing and selling Lego products in the United States and Canada. 1961 and 1962 saw the introduction of the first Lego wheels, an addition that expanded the potential for building cars, trucks, buses and other vehicles from Lego bricks. Also during this time, the Lego Group introduced toys specifically targeted towards the pre-school market. In 1964, cellulose acetate, the material used to create Lego bricks, was replaced by the more stable acrylonitrile butadiene styrene ( ABS plastic ), which is still used today. ABS is non-toxic, is less prone to discolouration and warping, and is more resistant to heat, acids, salt, and other chemicals. Samsonite manufacturing in North America did not switch at the same time, and still used some degree of cellulose acetate in its Lego products. 1964 was the first year that instruction manuals were included in Lego sets. One of the Lego Group 's most successful series, the Lego train system, was released in 1966. The original train sets included a 4.5 - volt motor, battery box and rails ; two years later, a 12 - volt motor was introduced. On 7 June 1968, the first Legoland Park was opened in Billund. This theme park featured elaborate models of miniature towns built entirely from Lego bricks. The three acre ( 12,000 m2 ) park attracted 625,000 visitors in its first year alone. During the next 20 years, the park grew to more than eight times its original size, and eventually averaged close to a million paying visitors per year. More than eighteen million Lego sets were sold in 1968. In 1969, the Duplo system went on sale. Duplo bricks are much larger than Lego bricks, making them safer for young children, but the two systems are compatible : Lego bricks can be fitted neatly onto Duplo bricks, enabling the transition to the Lego system to be easily made as children outgrow their Duplo bricks. The name Duplo comes from the Latin word duplus, which translates literally as double, meaning that a Duplo brick is exactly twice the dimension of a Lego building brick ( 2 × height by 2 × width by 2 × depth = 8 × the volume of a brick ). Expansion, 1970 -- 1991 This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( July 2014 ) During the last three decades of the 20th century Lego expanded into new areas of toy making and marketing. In 1971, Lego began to target girls by introducing furniture pieces and dollhouses. In 1972, Lego added boat and ship sets, with floating hull pieces. During this same period, Godtfred Kirk Christiansen 's son, Kjeld Kirk Kristiansen, joined the managerial staff, after earning business degrees in Switzerland and Denmark. One of Kjeld 's first achievements with the company was the foundation of manufacturing facilities, as well as a research and development department that would be responsible for keeping the company 's manufacturing methods up to date. Human figures with posable arms made an appearance in 1974 in `` Lego family '' sets, which went on to become the biggest sellers at the time ; in the same year, an early version of the `` minifigure '' miniature Lego person was introduced, but it was not posable and had no face printed on its head. A Lego production plant was opened in Enfield, Connecticut in the United States. In 1975, `` Expert Series '' sets were introduced, geared towards older, more experienced Lego builders followed by the `` Expert Builder '' sets in 1977. The technical sets featured moving parts such as gears, differentials, cogs, levers, axles and universal joints, and permitted the construction of realistic models such as automobiles, with functional rack and pinion steering and lifelike engine movements. In 1978 the Lego `` minifigure '' was added. These small Lego people have posable arms and legs, and a smile. The figure was used in many varieties of Lego sets, allowing construction of towns populated with the smiling minifigure Lego citizens. Lego also expanded into space with the creation of Lego Space sets with astronaut minifigures, rockets, lunar rovers and spaceships and in medieval territory with the Castle theme. In 1979, Lego introduced the Scala series, featuring jewelry elements marketed towards young girls. Kjeld Kirk Kristiansen became the president of Lego in this year. Since the 1960s, educators had seen Lego bricks ' constructive potential as being an invaluable asset in helping children to develop creativity and problem - solving abilities. Teachers had been using Lego bricks in the classroom for a variety of reasons. In 1980, the Lego Group established the Educational Products Department ( eventually renamed Lego Dacta, in 1989 ), to expand the educational possibilities of their toys. A packing and assembly factory opened in Switzerland, followed by another in Jutland, Denmark that manufactured Lego tires. Between the 1960s and ' 90s Lego worked with Royal Dutch Shell in allowing Shell branding on certain items. In 1981, the second generation of Lego trains appeared. As before, these were available in either 4.5 V ( battery powered ) or 12 V ( mains powered ), but with a much wider variety of accessories, including working lights, remote - controlled points and signals, and decouplers. The `` Expert Builder '' series matured in 1982, becoming the `` Technic '' series. 13 August of that year marked the Lego Group 's 50th anniversary ; the book 50 Years of Play was published to commemorate the occasion. In the following year, the Duplo system was expanded to include sets for even younger audiences, particularly infants ; new sets included baby rattles and figures with adjustable limbs. The year after, Lego minifigure citizens gained a realm of knights and horses, with a redesign of the Castle theme. Light & Sound sets made their appearance in 1985 ; these sets included a battery pack with electrical lights, buzzers, and other accessories to add another dimension of realism to Lego creations. Also that year, the Lego Group 's educational division produced the Technic Computer Control, which was an educational system whereby Technic robots, trucks, and other motorized models could be controlled with a computer. Manaus, Brazil gained a Lego factory in this year, as well. In 1984, the Technic line was expanded with the addition of pneumatic components. This Lego model of a composite of London, including a motorized model of a London Underground train controlled by computers, can be seen in Legoland Windsor. In August 1988, 38 children from 17 different countries took part in the first Lego World Cup building contest, held in Billund. That same year, Lego Canada was established. The Lego line grew again in 1989 with the release of the Lego Pirates series, which featured a variety of pirate ships, desert islands and treasure ; the series was also the first to depart from the standard minifigure smiling face to create an array of piratical characters. The Lego Group 's Educational Products Department was renamed Lego Dakta in this year ; the name is derived from the Greek word `` didactic '', which roughly means `` the study of the learning process. '' MIT 's Dr. Seymour Papert, from the Laboratory of Computer Learning, was named `` Lego Professor of Learning Research, '' after his ongoing work in linking the Logo programming language with Lego products. Until 1989, Lego minifigures only came in a yellow skin color with standard smiling face, though early prototypes had a variety of skin colors and facial expressions. Lego Pirates in 1989 expanded the array of facial expressions with beards and eye patches, followed by sun glasses, lipstick, eyelashes, and so on. However, many older collectors resented the new look, saying they looked too `` cartoon - ish '' or `` kiddy '', and preferred the simplistic nature of the two eyes and smile. In 1990, a new series designed for advanced builders was released. Three Model Team sets, including a race car and an off - road vehicle, featured a level of detail and realism not previously seen in any Lego series. Where Technic was mechanically accurate, Model Team was visually and stylistically accurate. The Lego Group became one of the top 10 toy companies in this year ; it was the only toy company in Europe to be among the top 10. Legoland Billund had more than one million visitors in this year, for the first time in its history. The first - ever `` Lego Professor of Business Dynamics, '' Xavier Gilbert, was appointed to an endowed chair at the International Institute for Management Development in Lausanne, Switzerland. Lego Malaysia was also established in 1990. In 1991, the Lego Group standardized its electrical components and systems ; the Trains and Technic motors were made 9V to bring the systems into line with the rest of the Lego range. In 1992, two Guinness records were set using Lego products : A castle made from 400,000 Lego bricks, and measuring 4.45 meters by 5.22 meters, was built on Swedish television, and a 545 meters long Lego railway line with three locomotives was constructed. Duplo was augmented with the addition of the Toolo line featuring a screwdriver, wrench, nuts and bolts ; the Paradisa line, targeted towards girls, brought a variety of new pastel colors into the Lego system and focused around horses and a beach theme. In 1993 a Duplo train and a parrot - shaped `` brickvac '' that could scoop Lego pieces up off the floor were released. A model of St Paul 's Cathedral in London can be seen in Legoland Windsor. It is made of thousands of Lego bricks. The rotating model of the London Eye in the background is also made of Lego bricks. In the late 1990s, the Lego Group brought out a series of new and specialized ranges aimed at particular demographics. The Slizers / Throwbots line preceded the Bionicle range, and uses Technic pieces and specialist moldings to create a set of action figures for boys, while Belville is a more conventional line aimed at girls and featuring large posable figures like those in the Technic range. A `` Lego 4 Juniors '' group features 2 - inch ( 51 mm ) tall medium - sized figures ( `` medi - figure '' ) without jointed arms, and longer legs than the classic Lego minifigure. In 2003, the Lego Group introduced a completely new system, Clikits, aimed at girls and consisting of customizable plastic jewelry and accessories. In 2004, Lego added the QUATRO brick, for ages 1 -- 3. Much like Duplo, a Quatro brick is four times the dimension of a regular Lego brick, and is compatible with the Duplo brick. Also that year, they created the second line of Knights Kingdom themed product. Decline, 1992 -- 2004 Lego 's profits had declined since 1992, and in 1998 it posted its first ever loss, at £ 23 million. In the same year the company laid off 1000 employees. In 1999, the first Lego products featuring licensed characters, i.e. not designed in - house, were Lego Star Wars and Winnie the Pooh Duplo, followed in 2000 by Lego Harry Potter characters to figures from other Steven Spielberg movies. Soren Holm, the head of Lego Concept Lab said toy weapons had always been heavily debated, but that since the Lego Star Wars release Lego has grown `` more comfortable with conflict ''. Mr Laursen, executive North American operations suggested to make `` violence not explicit, but humoristic. '' After 1999 a number of in - house characters were strongly characterised with media utilisation and non-Lego System merchandising, most notably Bionicle from 2001 -- 2010 and then again in 2016. In 2004, Lego posted a loss of £ 174 million, with executive vice-president of marketing Mads Nipper later describing the company as having been `` almost bankrupt '' at this point. He analysed in retrospect that `` we continued to invest as if the company were growing strongly. We failed to realise that we were on a slippery path.... Children were getting less and less time to play. Some of the western markets had fewer and fewer children. So play trends changed, and we failed to change. We were not making toys that were sufficiently interesting to children. We failed to innovate enough. And we had nowhere cut deep enough to right - size the company ''. In 2004, Kjeld Kirk Kristiansen resigned as CEO and appointed Jørgen Vig Knudstorp, the first non-family CEO. The four Legoland parks were sold to theme - park operators Merlin Entertainments, and manufacturing, 80 % of which had been outsourced, was returned to Lego 's control. Recovery, 2005 -- present The company focused on its core products and reintroduced Duplo. Since 2004, manufacturing had been moved to Mexico and distribution relocated from Billund to Central Europe. By 2007 a global workforce of 9,100 in 1998 was reduced to 4,200 due to outsourcing. In the US alone Lego sales increased 32 percent, because of Star Wars and Indiana Jones themed games, while globally 2008 sales increased 18.7 percent. Mr Laursen, Lego executive of North American operations said in 2009 that licenses played a bigger role in the American market than overseas. About 60 percent of Lego 's American sales were estimated to be linked to licenses, twice that of 2004. Laursen stated in 2009 that Lego was `` definitely more commercially oriented ''. In 2009, both Lego Games ( board games ) and Lego Power Miners were introduced ; despite the Great Recession profits for 2009 were £ 99.5 million, with Mads Nipper, Lego executive vice-president of marketing stating to be `` delivering twice the return on sales of any competitor ''. In 2011, Lego resumed a long - term contract with Royal Dutch Shell, after using its logo on products from the 1960s through to the 1990s. This co-branding was criticized by Greenpeace in 2014. In 2012, an animated short film titled The Lego Story made by Danish studio Lani Pixels for the 80th anniversary of Lego, depicted the struggles of Ole Kirk Christiansen and his son Godtfred Kirk Christiansen from 1932 -- 1968, as they worked to make the company successful. In 2014, Warner Bros and The Lego Group released The Lego Movie, a computer - animated adventure comedy film telling the story of an ordinary Lego minifigure prophesied to save the world. It received one of the highest recorded openings for an original animated movie, and the Los Angeles Times noted `` nearly unanimous positive reviews '' for the film. In 2015, the Lego firm sparked controversy when it refused a bulk order to Chinese artist Ai Weiwei, who is openly critical of the Chinese Communist government. Ai had previously used Lego bricks to build portraits of world political activists. Lego said it would not sell directly to users with `` political intentions ''. An opinion piece in the Communist Party mouthpiece Global Times praised Lego for its `` good business sense '' while the decision drew condemnation online. Lego fans offered to donate Lego bricks to Ai Weiwei instead. In 2017, Warner Bros, DC Entertainment and The Lego Group released The Lego Batman Movie, as a spinoff based on one of the lead characters of Lego 's first animated movie. Lego is also set to release another animated movie based on one of its toy lines, Ninjago, entitled The LEGO Ninjago Movie. In the first half of 2017, Lego saw its first revenue decline in 13 years, announcing plans in September 2017 to cut 1,400 jobs. References ^ Jump up to : Willy Horn Hansen ( 1982 ). 50 Years of Play. The Lego Group. Jump up ^ Wiencek 1987, p. 37. Jump up ^ Wiencek 1987, p. 39. Jump up ^ `` About Us -- TimeLine 1932 -- 1939 ''. LEGO.com. Archived from the original on 24 October 2010. Jump up ^ Jim Hughes ( n.d. ). `` Brick Fetish ''. Jim Hughes. Retrieved 13 February 2013. Jump up ^ `` A History of Hilary ' Harry ' Fisher Page, his life 's work and Kiddicraft ''. Chas Saunter & hilarypagetoys.com. 13 July 2008. Retrieved 13 February 2013. Jump up ^ Jim Hughes ( 1 March 2005 ). `` The Automatic Binding Brick ''. Cincinnati : Jim Hughes &Isodomos. com. Retrieved 12 March 2013. Jump up ^ `` photo of Page 's Automatic Binding Brick ''. Chas Saunter & hilarypagetoys.com. Retrieved 25 July 2014. Jump up ^ `` Toy building brick US 3005282 A ''. Jump up ^ Leo Cendrowicz ( 28 January 2008 ). `` Lego Celebrates 50 Years of Building ''. TIME. Retrieved 5 November 2015. ^ Jump up to : Katie, Collins ( 8 July 2014 ). `` Greenpeace is right, Shell - branded Lego is ill - judged ''. wired.do.uk. Conde Nast. Retrieved 8 July 2014. ^ Jump up to : Craig McLean ( 17 December 2009 ). `` Lego : play it again ''. The Telegraph. Retrieved 25 July 2014. Jump up ^ `` Brick by Brick : The Lego Story ''. Wisconsin Public Radio. 25 December 2013. Retrieved 25 July 2014. ^ Jump up to : Schwartz, Nelson D. ( 5 September 2009 ). `` Turning to Tie - Ins, Lego Thinks Beyond the Brick ''. The New York Times. Jump up ^ Trangbæk, Roar Rude. `` Video : LEGO Group turns 80 : `` The LEGO story '' - About Us LEGO.com ``. Jump up ^ `` Weekend Report : Everything Is Awesome For ' The Lego Movie ' ''. Box Office Mojo. Retrieved 10 February 2014. Jump up ^ Gettell, Oliver ( 7 February 2014 ). `` ' Lego Movie ' a colorful, outside - the - box adventure, reviews say ''. Los Angeles Times. Retrieved 7 February 2014. Jump up ^ `` Chinese dissident artist Ai Weiwei to build Lego donation network after bulk order refused ''. Hong Kong Free Press. Agence France - Presse. 26 October 2015. Jump up ^ `` ' Lego Batman ' Spinoff Movie in the Works at Warner Bros. ( Exclusive ) ''. The Hollywood Reporter. Retrieved 2017 - 06 - 11. Jump up ^ The LEGO Ninjago Movie ( 2017 ), retrieved 2017 - 06 - 11 Jump up ^ Chaudhuri, Saabira ( September 5, 2017 ). `` Lego Hits Brick Wall With Sales, Sheds 8 % of Global Workforce ''. Wall Street Journal. New York City, New York, United States. Retrieved September 5, 2017. Works cited Wiencek, Henry ( 1987 ). The World of LEGO Toys. New York : Harry N. Abrams, Inc., Publishers. ISBN 0 - 8109 - 2362 - 9. External links Mortensen, Tine Froberg ( 9 January 2012 ). `` LEGO History Timeline ''. Lego.com. The Lego Group. Retrieved 8 July 2014. Lego The Lego Group History Timeline Interlego AG v Tyco Industries Inc Kirkbi AG v Ritvik Holdings Inc Product ranges Current Architecture City Creator Disney Princess Duplo Elves Friends Ideas Juniors The Lego Batman Movie The Lego Ninjago Movie Mindstorms Minecraft Minifigures Modular Buildings Nexo Knights Ninjago Speed Champions Star Wars Super Heroes Technic Trains Discontinued 4 + Agents Adventurers Alpha Team Aqua Raiders Aquazone Atlantis Avatar : The Last Airbender Baby Batman Belville Bionicle Cars Castle Dino Dino Attack Exo - Force Fabuland Fusion Games Harry Potter Hero Factory The Hobbit Homemaker Indiana Jones Jurassic World Legends of Chima The Lego Movie The Lord of the Rings Mars Mission Mickey Mouse Mixels Monster Fighters Ninja Paradisa Pharaoh 's Quest Pirates Pirates of the Caribbean Power Miners Prince of Persia Quatro Racers RoboRiders Rock Raiders Scooby - Doo The Simpsons Slizer / Throwbots Space Spider - Man Speed Racer SpongeBob SquarePants Sports Spybotics Studios Teenage Mutant Ninja Turtles Time Cruisers Toy Story Ultra Agents Vikings Wild West World Racers Znap Other products Media Films & TV series The Lego Movie The Lego Batman Movie The Lego Ninjago Movie The Lego Movie Sequel Software Design byME Lego Digital Designer Lego Interactive List of video games Lego Universe Lego Club Magazine Board games Serious Play People Ole Kirk Christiansen Godtfred Kirk Christiansen Kjeld Kirk Kristiansen Jørgen Vig Knudstorp Theme parks Legoland Billund California Deutschland Florida Japan Malaysia Windsor Legoland Discovery Centre Boston Chicago Dallas Fort Worth Kansas City Westchester Events BrickCon BrickFair BrickFest Brickfête Brick Fiesta Brickworld FIRST Lego League FIRST Lego League Jr. Robofest In popular culture A Lego Brickumentary `` Brick Like Me '' The Brick Testament Related companies Merlin Entertainments TT Games Traveller 's Tales TT Fusion TT Games Publishing Other topics Brickfilm LDraw MLCAD Lego gun Lego House Lego tire LUGNET Minifigure Portal Book Retrieved from `` https://en.wikipedia.org/w/index.php?title=History_of_Lego&oldid=806033198 '' Categories : History of companies of Denmark Lego Hidden categories : Use dmy dates from March 2016 Articles with a promotional tone from November 2013 All articles with a promotional tone Articles needing additional references from July 2014 All articles needing additional references Wikipedia introduction cleanup from July 2014 All pages needing cleanup Articles covered by WikiProject Wikify from July 2014 All articles covered by WikiProject Wikify All articles with unsourced statements Articles with unsourced statements from October 2008 Articles with unsourced statements from July 2014 Talk Contents About Wikipedia Bahasa Indonesia Nederlands Português Edit links This page was last edited on 19 October 2017, at 06 : 36. 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Question: when did lego first begin licensing characters from movie and tv shows for lego sets
Answer: 1999