Watch Me ( Whip / Nae Nae ) - wikipedia Watch Me ( Whip / Nae Nae ) `` Watch Me ( Whip / Nae Nae ) '' Single by Silentó Released May 5, 2015 Format Digital download Recorded November 2014 Genre Hip hop dance - pop Length 3 : 05 Label Capitol Songwriter ( s ) Ricky Hawk Timothy Mingo Producer ( s ) Bolo Da Producer Silentó singles chronology `` Watch Me ( Whip / Nae Nae ) '' ( 2015 ) `` Lightning in a Bottle '' ( 2015 ) `` Watch Me '' ( 2015 ) `` Lightning in a Bottle '' ( 2015 ) Music video `` Watch Me '' on YouTube `` Watch Me ( Whip / Nae Nae ) '' is the debut single by the American rapper Silentó. In March 2015, he was signed to Capitol Records, which released the track as a single with an accompanying music video. The song peaked at # 3 on the Billboard Hot 100, where it has spent 6 non-consecutive weeks. With a viral clip on YouTube, the song was popular for its dance despite mixed reviews, a combination of 2 popular moves cited in the title : the `` Whip ( dance ) '' and the `` Nae Nae '' as well as other hip hop dances from various songs `` Crank That ( Soulja Boy ) '' and `` Stanky Legg ''. Contents 1 Release 1.1 Music video 1.2 DanceOn Campaign 2 Reception 2.1 Commercial 2.2 Critical 2.3 In other media 3 Charts and certifications 3.1 Weekly charts 3.2 Year - end charts 3.3 Certifications 4 References Release The song was released on May 5, 2015. Starting August 28 until September 6, 2015, Silentó performed a remixed version for Nickelodeon to help advertise their Labor Day weekend line - up of shows ( ALVINNN ! ! ! and the Chipmunks, Harvey Beaks, Sanjay and Craig, and Pig Goat Banana Cricket ) under the title `` Epic Dance Party ''. In the promos, portions of Silentó 's original music video are used, although there are new shots featuring him dancing with the Nick characters and rapping the remix. Music video The music video was uploaded online on Silentó 's Vevo channel on YouTube on June 25, 2015 and shot in Atlanta, Georgia. It was directed by Marc Klasfeld. Set in a high school gymnasium, Silentó performs the dance moves mentioned in the song with dance crews, high school and university cheerleaders, fans, even a trio of conservative women who later join in on the dance, and also incorporates videos sent in by viewers. Lil Scrappy and Rich White Ladies make guest appearances in the video. As of December 2017, it has surpassed 1.4 billion views on YouTube, making it the site 's 39th most - watched video. DanceOn campaign The digital media company DanceOn was crucial to the success of `` Watch Me ( Whip / Nae Nae ). '' After striking a deal with Silentó, DanceOn reached out to its network of dance content creators to make instructional videos to the song for their # WatchMeDanceOn campaign. 50 of their creators made videos that they then posted on YouTube. Instantly they gained popularity bringing in more than 250 million views in under three months. The campaign was launched on April 13, 2015 and by May 22, 2015 the track 's sales tripled from 17,000 units a week to 42,000 a week. Reception Commercial `` Watch Me ( Whip / Nae Nae ) '' peaked at number three on the Billboard Hot 100, where it has spent six non-consecutive weeks being kept from number one on the chart by songs such as `` Cheerleader '' by Omi and `` Ca n't Feel My Face '' by The Weeknd. It spent eighteen weeks in the top ten of that chart before dropping out on October 14, 2015. Internationally, the song has peaked within the top ten of the charts in Australia, as well as the top twenty of the charts in Denmark, New Zealand and the United Kingdom. Due to its success, the song was featured on the 2015 compilation album Now That 's What I Call Music ! 56. The song reached over 2 million in sales by November 2015, and has sold 2,440,000 copies as of June 2016. Critical The song received mostly positive reviews for its dance. It also received a nomination for Song of the Summer at the 2015 MTV Video Music Awards and another nomination for R&B / Hip - Hop Song at the Teen Choice Awards. However, it was not immune to negative reception, as Australian site Irkitated named it one of the absolute `` worst songs ''. In other Media The song is featured in the television shows South Park, The $100,000 Pyramid, and The Unbreakable Kimmy Schmidt. It can also be heard in the film The Emoji Movie. Charts and certifications Weekly charts Chart ( 2015 -- 16 ) Peak position Australia ( ARIA ) 9 Austria ( Ö3 Austria Top 40 ) 65 Belgium ( Ultratop Flanders ) 31 Belgium Urban ( Ultratop Flanders ) 6 Belgium ( Ultratop Wallonia ) 41 Canada ( Canadian Hot 100 ) 15 Canada CHR / Top 40 ( Billboard ) 46 Czech Republic ( Singles Digitál Top 100 ) 40 Denmark ( Tracklisten ) 16 France ( SNEP ) 19 Germany ( Official German Charts ) 50 Ireland ( IRMA ) 35 Italy ( FIMI ) 95 Netherlands ( Single Top 100 ) 17 New Zealand ( Recorded Music NZ ) 11 Slovakia ( Singles Digitál Top 100 ) 43 South Africa ( EMA ) 6 Sweden ( Sverigetopplistan ) 52 Switzerland ( Schweizer Hitparade ) 41 UK Singles ( Official Charts Company ) 19 UK R&B ( Official Charts Company ) 2 US Billboard Hot 100 3 US Dance / Mix Show Airplay ( Billboard ) 24 US Latin Airplay ( Billboard ) 36 US Latin Pop Songs ( Billboard ) 39 US Hot R&B / Hip - Hop Songs ( Billboard ) 2 US Mainstream Top 40 ( Billboard ) 18 US Rhythmic ( Billboard ) 3 Year - end charts Chart ( 2015 ) Position Radio Disney ( Top 30 ) 5 Australia ( ARIA ) 52 Canada ( Canadian Hot 100 ) 42 New Zealand ( Recorded Music NZ ) 48 US Billboard Hot 100 8 US Hot R&B / Hip - Hop Songs 3 Chart ( 2016 ) Position Brazil ( Brasil Hot 100 ) 69 Canada ( Canadian Hot 100 ) 99 US Billboard Hot 100 88 Certifications Region Certification Certified units / Sales Australia ( ARIA ) 2 × Platinum 140,000 Canada ( Music Canada ) 2 × Platinum 160,000 New Zealand ( RMNZ ) Platinum 15,000 Poland ( ZPAV ) Platinum 20,000 United Kingdom ( BPI ) Silver 200,000 United States ( RIAA ) 6 × Platinum 6,000,000 sales figures based on certification alone shipments figures based on certification alone sales + streaming figures based on certification alone References Jump up ^ Stanos, Brittany ( 9 December 2015 ). `` 2015 's 10 Most Viewed Music Videos on YouTube ''. Rolling Stone. Retrieved 5 July 2016. Jump up ^ Nickelodeon ( 2015 - 08 - 27 ), Watch Me Whip Nae Nae Nick Remix Silentó Nick, retrieved 2016 - 08 - 25 Jump up ^ `` Watch Me : Behind the Scenes '' from YouTube ( Posted July 21, 2015 ) Jump up ^ SilentoVEVO ( 2015 - 06 - 25 ), Silentó - Watch Me ( Whip / Nae Nae ) ( Official ), retrieved 2016 - 08 - 17 Jump up ^ `` Most Viewed Videos of All Time ( Over 340 million views ) ''. YouTube. Retrieved July 30, 2016. Jump up ^ `` Madonna cofounded a startup that manufactures viral dance trends -- and ' Whip / Nae Nae ' was its first monster hit ''. Business Insider. Retrieved 2017 - 12 - 09. Jump up ^ `` Atlanta Rapper Silento 's Road to a Label Deal, Chart Success : Professional YouTubers ''. Billboard. Retrieved 2017 - 12 - 09. Jump up ^ `` Silento Chart History ''. Billboard.com. Retrieved 14 June 2015. Jump up ^ `` Watch Me ( Whip / Nae Nae ) ''. acharts.co. Retrieved 30 October 2015. Jump up ^ Mansell, Henry ( 14 November 2015 ). `` Hip Hop Single Sales : Drake, Justin Timberlake & The Weeknd ''. HipHopDX. Cheri Media Group. Retrieved 14 November 2015. Jump up ^ `` Nielsen SoundScan charts -- Digital Songs -- Week Ending : 06 / 06 / 2016 '' ( PDF ). Nielsen SoundScan. Archived from the original ( PDF ) on July 5, 2016. Jump up ^ `` Song of Summer ''. MTV. Retrieved 19 August 2015. Jump up ^ `` 2015 Teen Choice Awards, Nominees, Winners, TV Schedule ''. chiff.com. Retrieved 30 October 2015. Jump up ^ Irkitated. `` Worst Songs - Silento - Watch me Whip and Watch me Nae Nae - Irkitated ''. Irkitated. Retrieved 3 November 2015. Jump up ^ `` Australian-charts.com -- Silentó -- Watch Me ( Whip / Nae Nae ) ''. ARIA Top 50 Singles. Retrieved 22 September 2015. Jump up ^ `` Ö3 Austria Top40 : Single - Charts ''. orf.at. Retrieved 30 October 2015. ^ Jump up to : `` Ultratop.be -- Silentó -- Watch Me ( Whip / Nae Nae ) '' ( in Dutch ). Ultratop. Retrieved 22 September 2015. Jump up ^ `` Ultratop.be -- Silentó -- Watch Me ( Whip / Nae Nae ) '' ( in French ). Ultratip. Retrieved 10 October 2015. Jump up ^ `` Silento Chart History ( Canadian Hot 100 ) '' Billboard. Retrieved 22 September 2015. Jump up ^ `` Canada CHR / Top 40 : Sep 12, 2015 ''. Billboard. Retrieved 22 September 2015. ( subscription required ) Jump up ^ `` ČNS IFPI '' ( in Czech ). Hitparáda -- Digital Top 100 Oficiální. IFPI Czech Republic. Note : insert 201534 into search. Retrieved 22 September 2015. Jump up ^ `` Danishcharts.com -- Silentó -- Watch Me ( Whip / Nae Nae ) ''. Tracklisten. Retrieved 22 September 2015. Jump up ^ `` Lescharts.com -- Silentó -- Watch Me ( Whip / Nae Nae ) '' ( in French ). Less classement single. Retrieved 22 September 2015. Jump up ^ `` Musicline.de -- Silentó Single - Chartverfolgung '' ( in German ). Media Control Charts. PhonoNet GmbH. Jump up ^ `` Chart Track : Week 35, 2015 ''. Irish Singles Chart. Retrieved 28 August 2015. Jump up ^ `` Top Digital - Classifica settimanale WK 37 ( dal 2015 - 09 - 11 al 2015 - 09 - 17 ) ''. Federazione Industria Musicale Italiana. Retrieved 21 September 2015. Jump up ^ `` Dutchcharts.nl -- Silentó -- Watch Me ( Whip / Nae Nae ) '' ( in Dutch ). Single Top 100. Retrieved 22 September 2015. Jump up ^ `` Charts.org.nz -- Silentó -- Watch Me ( Whip / Nae Nae ) ''. Top 40 Singles. Retrieved 22 September 2015. Jump up ^ `` SNS IFPI '' ( in Slovak ). Hitparáda -- Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note : insert 201535 into search. Retrieved 22 September 2015. Jump up ^ `` EMA Top 10 Airplay : Week Ending 2015 - 09 - 15 ''. Entertainment Monitoring Africa. Retrieved 16 September 2015. Jump up ^ `` Swedishcharts.com -- Silentó -- Watch Me ( Whip / Nae Nae ) ''. Singles Top 60. Retrieved 22 September 2015. Jump up ^ `` Swisscharts.com -- Silentó -- Watch Me ( Whip / Nae Nae ) ''. Swiss Singles Chart. Retrieved 22 September 2015. Jump up ^ `` Official Singles Chart Top 100 ''. Official Charts Company. Jump up ^ `` Official R&B Singles Chart Top 40 ''. Official Charts Company. Retrieved 22 September 2015. Jump up ^ `` Silento Chart History ( Hot 100 ) '' Billboard. Retrieved 8 July 2015. Jump up ^ `` Silento Chart History ( Dance Mix / Show Airplay ) '' Billboard. Retrieved 18 August 2015. Jump up ^ `` Silento Chart History ( Latin Airplay ) '' Billboard. Retrieved 22 September 2015. Jump up ^ `` Silento Chart History ( Latin Pop Songs ) '' Billboard. Retrieved 22 September 2015. Jump up ^ `` Silento Chart History ( Hot R&B / Hip - Hop Songs ) '' Billboard. Retrieved 9 July 2015. Jump up ^ `` Silento Chart History ( Pop Songs ) '' Billboard. Retrieved 4 August 2015. Jump up ^ `` Silento Chart History ( Rhythmic ) '' Billboard. Retrieved 4 August 2015. Jump up ^ `` Radio Disney - Year End Charts - Top 50 Songs of 2015 ''. Disney. Retrieved January 2, 2016. Jump up ^ `` ARIA Charts - End of Year Charts - Top 100 Singles 2015 ''. Australian Recording Industry Association. Retrieved January 6, 2016. Jump up ^ `` Canadian Hot 100 Year End 2015 ''. Billboard. Prometheus Media Group. Retrieved December 13, 2015. Jump up ^ `` Top Selling Singles of 2015 ''. Recorded Music NZ. Retrieved 25 December 2015. Jump up ^ `` Hot 100 : Year End 2015 ''. Billboard. billboard.com. Retrieved December 9, 2015. Jump up ^ `` Year - end - US Hot R&B / Hop - hop Songs ''. Billboard.com. Retrieved December 9, 2015. Jump up ^ `` As 100 Mais Tocadas nas Rádios Jovens em 2016 ''. Billboard Brasil ( in Portuguese ). January 4, 2017. Retrieved September 7, 2017. Jump up ^ `` Canadian Hot 100 Year End 2016 ''. Billboard. Retrieved December 9, 2016. Jump up ^ `` Hot 100 Songs - Year - End 2016 ''. Billboard. Retrieved December 8, 2016. Jump up ^ `` ARIA Charts -- Accreditations -- 2016 Singles ''. Australian Recording Industry Association. Retrieved October 30, 2016. Jump up ^ `` Canadian single certifications -- Silento -- Watch Me ''. Music Canada. Retrieved October 30, 2016. Jump up ^ `` New Zealand single certifications -- Silento -- Watch Me ( Whip / Nae Nae ) ''. Recorded Music NZ. Retrieved October 30, 2016. Jump up ^ `` Polish single certifications -- Silento -- Watch Me ( Whip / Nae Nae ) '' ( in Polish ). Polish Society of the Phonographic Industry. Retrieved October 30, 2016. Jump up ^ `` British single certifications -- Silento -- Watch Me ( Whip / Nae Nae ) ''. British Phonographic Industry. Retrieved October 30, 2016. Enter Watch Me ( Whip / Nae Nae ) in the search field and then press Enter. Jump up ^ `` American single certifications -- Silento -- Watch Me ( Whip / Nae Nae ) ''. Recording Industry Association of America. Retrieved October 30, 2016. 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Question: when did the whip and nae nae come out
Answer: May 5, 2015