Kwik - E-Mart - wikipedia Kwik - E-Mart This article describes a work or element of fiction in a primarily in - universe style. Please help rewrite it to explain the fiction more clearly and provide non-fictional perspective. ( March 2014 ) Kwik - E-Mart Series The Simpsons Type Convenience store First appearance `` The Telltale Head '' Location Springfield Owner Apu Nahasapeemapetilon Employees Apu Nahasapeemapetilon Sanjay Nahasapeemapetilon The Kwik - E-Mart ( spelled `` Quick - E-Mart '' in `` Bart the General '' ) is a fictional convenience store in the animated television series The Simpsons. It is a parody of American convenience stores, such as 7 - Eleven and Wawa Inc., and depicts many of the stereotypes about them. It is notorious for its high prices and the poor quality of its merchandise. The operator of the Springfield store is an Indian - American named Apu Nahasapeemapetilon. It was first seen in the episode `` The Telltale Head '' and has since become a common setting in The Simpsons. In July 2007, eleven 7 - Eleven locations in the United States and one in Canada were transformed into Kwik - E-Marts as part of a special promotion for The Simpsons Movie. Also in 2007, gift shops modeled after the `` Kwik - E-Marts '' were opened in Universal Studios Florida and Universal Studios Hollywood, where they are a companion to `` The Simpsons Ride ''. Contents 1 Role in The Simpsons 2 Real - world versions 2.1 7 - Eleven promotion 2.2 Universal Studios 3 References 4 External links Role in the Simpsons The Kwik - E-Mart is a convenience store that sells the usual fare at extraordinarily high prices, including the always popular Squishee. The Kwik - E-Mart chain was started somewhere in the Himalayas. Springfield 's Kwik - E-Mart is operated by an Indian American named Apu Nahasapeemapetilon, who mans the store with his brother Sanjay and is a caricature of the stereotypical `` foreign born '' convenience store clerk. Apu is an extremely devoted convenience store clerk / owner, rarely closing his store and occasionally working 96 - hour shifts. Apu proudly gouges customers and sells tainted merchandise, such as rotten meat or expired milk. Springfield 's Kwik - E-Mart is quite often the target of robbers, leading to Apu having been shot on several occasions. It is a favorite target of local criminal Snake Jailbird, who has held up the Kwik - E-Mart several times. Real - world versions 7 - Eleven promotion A 7 - Eleven `` Kwik - E-Mart '' in Seattle in 2007, one of 12 stores temporarily converted so to promote The Simpsons Movie. In July 2007, convenience store chain 7 - Eleven converted 11 of its stores in the United States and one in Canada ( Coquitlam ) into Kwik - E-Marts to promote The Simpsons Movie. The concept was first visualized in 2006 by Fox 's advertising agency, and the approximately 10 million dollar ( US ) cost of the promotion was borne by 7 - Eleven. Another part of the promotion was a contest where customers who purchased a slurpee or sandwich also received a coded game piece that could be entered into a website. The grand prize of the contest was to be animated into an episode of The Simpsons. Prior to July, the promotion had long been known but the locations were kept a secret until the morning of July 1, when the 12 stores were made over with industrial foam, vinyl and Kwik - E-Mart signs. These 12 locations, as well as the majority of other North American 7 - Elevens, sold products found in The Simpsons, such as `` Buzz Cola '', `` Krusty - O 's '', `` Squishees '', pink frosted `` Sprinklicious doughnuts '' and other Simpsons - themed merchandise. The Squishees were Slurpees that are sold in special collector cups and the Krusty - O 's were made by Malt - O - Meal. Several other 7 - Eleven items, such as sandwiches, were sold in Simpsons - themed packaging. It was decided that Duff Beer would not be sold due to the movie being rated PG - 13, and the promoters wanted to have `` good, responsible fun, '' though it was noted that it was a tough decision. However, a Duff Energy Drink was released in place of the Duff Beer. The promotion resulted in a 30 % increase in profits for the changed 7 - Eleven stores. Many of the stores sold out of their special Simpsons products within a few days of the start of the promotion. The conversions lasted through early August, when the stores were converted back to 7 - Elevens. There was a mild controversy when the promotion offended members of the Indian - American community who felt that Apu is a caricature that plays on too many negative stereotypes. Despite this, 7 - Eleven reported that many of its Indian employees have reacted positively to the idea, although it was noted that it was `` not a 100 percent endorsement. '' Universal Studios A Kwik - E-Mart at Universal Studios Florida On October 17, 2007, a gift shop that was modeled after a Kwik - E-Mart was opened at Universal Studios Florida. One also opened at Universal Studios Hollywood at a later time. They replaced the old Back to the Future gift shop and supplement The Simpsons Ride, which opened in Spring 2008. The stores sell Simpsons - related merchandise like Flaming Moe 's Energy Drinks and Squishees. References Wikinews has related news : A dozen 7 - Elevens transformed into Kwik - E-Marts to promote Simpsons movie Kwik - E-Mart promotion drawing thousands of visitors ^ Jump up to : Turner 2004, p. 330. ^ Jump up to : Daniels, Greg ; Kirkland, Mark ( 1994 - 02 - 10 ). `` Homer and Apu ''. The Simpsons. Season 05. Episode 13. Fox. Jump up ^ McGrath, Dan ; Lynch, Jeffrey ( 1993 - 11 - 18 ). `` Boy - Scoutz N the Hood ''. The Simpsons. Season 05. Episode 08. Fox. Jump up ^ Daniels, Greg ; Reardon, Jim ( 1996 - 04 - 14 ). `` 22 Short Films About Springfield ''. The Simpsons. Season 07. Episode 21. Fox. Jump up ^ O'Donnell, Steve ; Moore, Steven Dean ( 1998 - 02 - 08 ). `` The Joy of Sect ''. The Simpsons. Season 09. Episode 13. Fox. Jump up ^ Gould, Dana ; Michels, Pete ( 2002 - 05 - 22 ). `` Poppa 's Got a Brand New Badge ''. The Simpsons. Season 13. Episode 22. Fox. Jump up ^ Omine, Carolyn ; Kruse, Nancy ( 2005 - 05 - 08 ). `` A Star Is Torn ''. The Simpsons. Season 16. Episode 18. Fox. ^ Jump up to : Josh Grossberg ( 2007 - 07 - 02 ). `` Cowabunga ! 7 - Elevens Get Kwik - E Makeover ''. E ! News. Archived from the original on 2007 - 10 - 12. Retrieved 2007 - 10 - 30. ^ Jump up to : `` 7 - Eleven Becomes Kwik - E-Mart for ' Simpsons Movie ' Promotion ''. Associated Press. 2007 - 07 - 01. Retrieved 2007 - 07 - 03. Jump up ^ `` Duff Energy Drink ''. xoxide.com. Retrieved 2007 - 07 - 31. Jump up ^ Gail Schiller ( 2007 - 07 - 06 ). `` D'oh ! ' Simpsons ' limits tie - in partners ''. The Hollywood Reporter. Archived from the original on 2007 - 07 - 08. Retrieved 2007 - 07 - 06. Jump up ^ `` Kwik - E-Mart Comes to Life ''. ABC News. 2007 - 07 - 03. Retrieved 2007 - 10 - 30. Jump up ^ Jenn Dolari ( 2007 - 08 - 10 ). `` Fadza ! Damn yoo Fadza ! ''. Jenn Dolari 's LiveJournal blog. Archived from the original on 2012 - 12 - 25. Retrieved 2007 - 08 - 10. ^ Jump up to : Brady MacDonald ( 2007 - 11 - 12 ). `` Simpsons Kwik - E-Mart opens at Universal Studios ''. Los Angeles Times. Retrieved 2007 - 11 - 10. Jump up ^ Rosario Santiago ( 2007 - 10 - 28 ). `` The Simpsons : Springfield 's Kwik - E-Mart Opens in Universal Studios ''. Orlando Sentinel. Retrieved 2007 - 10 - 30. Jump up ^ Dewayne Bevil ( 2007 - 10 - 26 ). `` Simpsons ' Kwik - E-Mart gets the Universal seal of Apu - val ''. Orlando Sentinel. Retrieved 2007 - 10 - 30. Bibliography Turner, Chris ( 2004 ). Planet Simpson : How a Cartoon Masterpiece Documented an Era and Defined a Generation. Foreword by Douglas Coupland. ( 1st ed. ). Toronto : Random House Canada. ISBN 978 - 0 - 679 - 31318 - 2. OCLC 55682258. External links Apu 's profile at TheSimpsons.com The Simpsons Characters Homer Marge Bart Lisa Maggie Recurring characters One - time characters Production History Cast members Guest stars Non-English versions Writers Directors Awards Episodes Seasons 1 -- 20 Seasons 21 - present Seasons 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Hallmarks Opening sequence Main title theme Treehouse of Horror episodes ( list ) Couch gags The Itchy & Scratchy Show ( episode list ) Themes Media Politics Religion Locations Springfield The Simpsons house Kwik - E-Mart Derivative works Home video Video games Books Comics Simpsons Illustrated World of Springfield Mr. Burns, a Post-Electric Play Frinkiac Miscellaneous The Simpsons shorts from The Tracey Ullman Show ( `` Good Night '' ) The Simpsons Movie The Longest Daycare Discography `` D'oh ! '' `` ¡ Ay, caramba ! '' Products Duff Beer Springfield ( Florida, Hollywood ) The Simpsons Ride Kang & Kodos ' Twirl ' n ' Hurl 20th Anniversary Special `` The Simpsons Guy '' Related The Simpsons and Their Mathematical Secrets ( 2013 book ) The Simpsons ( franchise ) alt. tv. simpsons Portal Retrieved from `` https://en.wikipedia.org/w/index.php?title=Kwik-E-Mart&oldid=819302108 '' Categories : Fictional shops The Simpsons locations Hidden categories : Articles that need to differentiate between fact and fiction from March 2014 All articles that need to differentiate between fact and fiction Pages using deprecated image syntax Good articles Talk Contents About Wikipedia Català Dansk Español فارسی Français 한국어 Hrvatski Italiano Nederlands 日本 語 Português Русский Српски / srpski Suomi Svenska Türkçe Українська Edit links This page was last edited on 8 January 2018, at 16 : 40. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. 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Question: who owns the quickie mart on the simpsons
Answer: Apu Nahasapeemapetilon