Crooner - wikipedia Crooner For the film, see Crooner ( film ). `` Croon '' redirects here. For the rower, see Bernardus Croon. Frank Sinatra, 1947 Crooner is an American epithet given primarily to male singers of jazz standards, mostly from the Great American Songbook, backed by either a full orchestra, a big band or a piano. Originally it was an ironic term denoting a sentimental singing style made possible by the use of microphones. Some performers, such as Russ Columbo, did not accept the term : Frank Sinatra once said that he did not consider himself or Bing Crosby `` crooners ''. Contents 1 History 2 Decline 3 Country crooners 4 See also 5 Footnotes 6 Further reading History Perry Como, October 1946 Gene Austin `` Learn to Croon '' Bing Crosby demonstrates how to croon in this 1933 recording Problems playing this file ? See media help. This dominant popular vocal style coincided with the advent of radio broadcasting and electrical recording. Before the advent of the microphone, popular singers like Al Jolson had to project to the rear seats of a theater, as did opera singers, which made for a very loud vocal style. The microphone made possible the more personal style. Al Bowlly, Gene Austin, Art Gillham and, by some historical accounts, Vaughn De Leath are often credited as inventors of the crooning style, but Rudy Vallée became far more popular, beginning in 1928. He could be heard by anyone with a phonograph or a radio. `` In his popular radio program, which began with his floating greeting, ' Heigh ho, everybody, ' beamed in from a New York City night club, he stood like a statue, surrounded by clean - cut collegiate band musicians and cradling a saxophone in his arms. '' His first film, The Vagabond Lover, was promoted with the line, `` Men Hate Him ! Women Love Him ! '' while his success brought press warnings of the `` Vallee Peril '' : this `` punk from Maine '' with the `` dripping voice '' required mounted police to beat back screaming, swooning females at his vaudeville shows. By the early 1930s the term `` crooner '' had taken on a pejorative connotation. Cardinal William O'Connell of Boston and the New York Singing Teachers Association ( NYSTA ) both publicly denounced the vocal form, O'Connell calling it `` base '', `` degenerate '', `` defiling '' and un-American and NYSTA adding `` corrupt ''. Even The New York Times predicted that crooning would be just a passing fad. The newspaper printed, `` They sing like that because they ca n't help it. Their style is begging to go out of fashion.... Crooners will soon go the way of tandem bicycles, mah jongg and midget golf. '' Voice range shifted from tenor ( Vallée ) to baritone ( Russ Columbo, Bing Crosby ). Still, a 1931 record by Dick Robinson, `` Crosby, Columbo & Vallee '', called upon men to fight `` these public enemies '' brought into homes via radio. Although the term is rarely used to describe a female singer, Vaughn De Leath, Annette Hanshaw, Mildred Bailey ( at the beginning of her career ) and Helen Rowland have been cited in the category of crooners. The genre enjoyed popularity within the former Soviet Union with Mark Reizen, Leonid Utyosov, Pavel Lisitsian, Georg Ots, Oleg Anofriyev, Muslim Magomayev, and Joseph Kobzon leading the way. Their performances had a variety of influences including ballads and swing and was included in popular film soundtracks. Decline After 1954 popular music became dominated by other styles, especially rock ' n ' roll, while the music of latter - day crooners such as Perry Como and Matt Monro was recategorized by radio stations as easy listening or adult contemporary. Crooners have remained popular among fans of traditional pop music, with contemporary performers such as Tony Bennett, Barry Manilow, Brian Evans, Alex Turner ( musician ), Richard Hawley, Harry Connick Jr., Michael Bublé, Neil Hannon, Peter Cincotti, Hamilton Leithauser, Matteo Brancaleoni and Engelbert Humperdinck keeping the form alive. Bing Crosby, Frank Sinatra, Dick Powell, Nat King Cole, Andy Williams, Bobby Darin and Jimmy Durante incorporated other popular styles into their music, such as blues, dixieland and even native Hawaiian music. Country crooners Due to the country songs popularized by Bing Crosby, the crooning style of singing became an enduring part of country music. Bing Crosby achieved a million seller with his 1940 rendition of the song `` San Antonio Rose '', originally recorded by Bob Wills & His Texas Playboys. In 1942 Perry Como had a smash hit with `` Deep in the Heart of Texas '' ; Bing Crosby, who had an enormous influence on Perry Como, covered this song and took it to the # 3 position in the US chart that same year. Eddy Arnold, Jim Reeves and Ray Price are especially well known for their country crooner standards. Dean Martin is rather famous for the country music he recorded in the period when he was working for Reprise Records. Fellow Italian - American crooner Perry Como recorded several albums with country producer Chet Atkins in Nashville. Regular, non-country crooners scored hits with pop versions of country - songs : Tony Bennett had a Billboard # 1 hit in 1951 with his rendition of Hank Williams ' `` Cold, Cold Heart '', which was also performed by Louis Armstrong ; Perry Como had a Billboard # 1 hit in 1953 with his version of `` Do n't Let the Stars Get in Your Eyes '', a # 1 country hit for its author Slim Willet and a # 4 country hit for Ray Price ; Guy Mitchell scored a Billboard # 1 in 1959 with `` Heartaches by the Number '', a country - hit for Ray Price ; Engelbert Humperdinck achieved a 1967 UK # 1 hit with `` Release Me '', another song already made famous by Ray Price in 1954. In 1970 Ray Price had a # 1 U.S. country hit and a # 11 Billboard Hot 100 hit with the song `` For the Good Times '' written by Kris Kristofferson ; subsequently Perry Como 's rendition reached # 7 in 1973 on the U.K. singles chart. See also List of crooners Footnotes Jump up ^ `` Russ Columbo Does n't Croon ''. Milwaukee Journal. 1 November 1931. Retrieved 24 June 2010. Jump up ^ CBS Special `` Sinatra The Legend '' recording of It Was A Very Good Year ( 1965 ) ^ Jump up to : Whitcomb, Ian. `` The Coming of the Crooners ''. Survey of American Popular Music. Sam Houston State University. Retrieved 24 June 2010. Jump up ^ Father of Radio : The Autobiography of Lee de Forest, 1950, page 351. Jump up ^ Irving Settel, A Pictorial History of Radio, p. 58, Grosset & Dunlap ( 1967 ). Jump up ^ Pitts, Michael ; Hoffman, Frank ( 2002 ). The Rise of the Crooners : Gene Austin, Russ Columbo, Bing Crosby, Nick Lucas, Johnny Marvin, and Rudy Vallee. Studies and Documentation in the History of Popular Entertainment, No. 2. Lanham, Md. : The Scarecrow Press. p. 32. ISBN 0 - 8108 - 4081 - 2. OCLC 46976469. Jump up ^ Bing Crosby, `` I 'm an Old Cowhand, '' original mono recordings from 1933 - 1944, ASV Mono, Living Era, 1995. Jump up ^ Flippo, Chet ( 8 May 2008 ). `` NASHVILLE SKYLINE : Remembering Eddy Arnold ''. Country Music Television. Retrieved 5 September 2014. Jump up ^ Dauphin, Chuck ( 1 August 2014 ). `` billboard.com : A Tribute to Country Crooner Jim Reeves on the 50th Anniversary of His Death ''. Retrieved 6 September 2014. Jump up ^ Wilonsky, Robert ( 16 December 2013 ). `` dallasnews.com : Influential country crooner Ray Price dies at 87 ''. Retrieved 6 September 2014. Further reading Gary Giddins, Bing Crosby : A Pocketful of Dreams : The Early Years, 1903 -- 1940. Boston : Little, Brown and Co., 2001. Allison McCracken, Real Men Do n't Sing : Crooning in American Culture. Durham, NC : Duke University Press, 2015. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Crooner&oldid=849977917 '' Categories : Crooners Singing Hidden categories : Articles with hAudio microformats All articles with unsourced statements Articles with unsourced statements from September 2010 Articles with unsourced statements from October 2009 Talk Contents About Wikipedia Català Cymraeg Dansk Deutsch Español Français Galego 한국어 Italiano Nederlands Norsk Norsk nynorsk Polski Română Русский Suomi Svenska Українська 9 more Edit links This page was last edited on 12 July 2018, at 18 : 31 ( UTC ). Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: who established the singing style known as crooning
Answer: Al Bowlly