Surf Excel - wikipedia Surf Excel This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. ( April 2015 ) Surf Excel Surf Excel logo. Inception 1948 Manufacturer Unilever Available Bangladesh, Pakistan, Sri Lanka, India Website Surf Excel Pakistan Surf Excel Srilanka Surf Excel India Surf Excel, launched in 1948 under the brand name ' Surf ' in Pakistan & in 1959 launched in India as a first detergent powder. Initially, the brand was positioned on the clean proposition of `` washes whitest ''. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent various changes in its Brand Communication. This is in line with the global communication platform of Dirt Is Good, which is a communication strategy of Unilever for its premium detergent products, sold under various brand names ; such as Omo in Brazil, Persil in UK and Skip in France, Greece, Spain and Portugal. Some of the other major detergent in India are Rin and Wheel. The latest entry into the segment is Comfort, a Fabric Conditioner. Product range Surf Excel products include Surf Excel, a detergent powder designed specially for washing machines as it has a low lather formula. Surf Excel Matic was launched in the year 2002. Surf Excel Matic has 2 variants Top Load & Front Load. Surf Excel Matic Top Load with special ' Multi Active System ' molecules is specially designed to work in large quantities of water & remove tough stains in the washing machine itself. While Surf Excel Matic Front Load with its concentrated ' low foam ' ' 2X Formula ' is designed to remove stains without generating excess foam which is harmful for washing machine. Quick Wash is a product that saves up to 2 buckets of water and Blue is used for Fabric and Color Care. Surf Excel also has some specialist products like Gentle Wash, a liquid detergent, and Surf Excel Bar, a nil mineral detergent bar. NIL MINERAL BAR : In India HUL is the only company where NMB is manufactured. External links Hindustan Unilever - Surf Excel Retrieved from `` https://en.wikipedia.org/w/index.php?title=Surf_Excel&oldid=789017390 '' Categories : Products introduced in 1948 Laundry detergents Orkla Group Unilever brands Hidden categories : Articles with a promotional tone from April 2015 All articles with a promotional tone Pages using deprecated image syntax Talk About Wikipedia Français Nederlands Edit links This page was last edited on 4 July 2017, at 20 : 45. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: surf excel is a product of which company
Answer: Unilever