Psychographic - wikipedia Psychographic This article has multiple issues. Please help improve it or discuss these issues on the talk page. ( Learn how and when to remove these template messages ) This article may need to be rewritten entirely to comply with Wikipedia 's quality standards. You can help. The discussion page may contain suggestions. ( September 2012 ) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. ( July 2017 ) Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes. Psychographics has been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. While psychographics is often equated with lifestyle research, it has been argued that psychographics should apply to the study of cognitive attributes such as attitudes, interests, opinions, and beliefs while lifestyle should apply to the study of overt behavior ( e.g., activities ). Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to ' AIO variables '. Contents 1 Use 2 Comparison to demographics 3 Psychographic profiling 4 See also 5 References 6 External links Use Psychographic studies of individuals or communities can be valuable in the fields of marketing, demographics, opinion research, prediction, and social research in general. Psychographic attributes can be contrasted with demographic variables ( such as age and gender ), behavioral variables ( such as purchase data or usage rate ), and organizational descriptors ( sometimes called firmographic variables ), such as industry, number of employees, and functional area. Psychographic methods gained prominence in the United States presidential election, 2016 due to its use in microtargetting advertisements to narrow constituencies by Cambridge Analytica. Comparison to demographics Psychographics is often confused with demographics, where historical generations may be defined both by demographics, such as the years in which a particular generation is born or even the fertility rates of that generation 's parents, but also by psychographic variables like attitudes, personality formation, and cultural touchstones. For example, the traditional approaches to defining the Baby Boom Generation or Generation X or Millennials have relied on both demographic variables ( classifying individuals based on birth years ) and psychographic variables ( such as beliefs, attitudes, values and behaviors ). Infusionsoft published an article arguing than customer psychographic segmentation is more useful than demographic information. Psychographic profiling When a relatively complete profile of a person or group 's psychographic make - up is constructed, this is called a `` psychographic profile ''. Psychographic profiles are used in market segmentation as well as in advertising. Some categories of psychographic factors used in market segmentation include : activity, interest, opinion ( AIOs ) attitudes values behavior Psychographic can also be seen as an equivalent of the concept of `` culture '' when it is used for segmentation at a national level. See also Attitudinal targeting Behavioral targeting Demographic targeting Geodemographic segmentation Geo - targeting Microsegment Market segmentation Market segmentation Market analysis # market segmentation Psychometrics Positioning ( marketing ) # segmentation Product differentiation Segmenting and positioning Serviceable available market Targeted advertising Target audience Total addressable market Values Modes References Jump up ^ Wells, William D. ( May 1975 ). `` Psychographics : A critical review ''. Journal of Marketing Research. 12 : 196 -- 213. Jump up ^ `` Who Is Your Next Customer ? ''. Booz Allen Hamilton Inc, Strategy + Business. 28 September 2007. Jump up ^ Anderson Jr, Thomas W. ; Golden, Linda L. ( 1984 ). `` Lifestyle and psychographics : A critical review and recommendation ''. Advances in Consumer Research. 11 : 405 -- 411. Jump up ^ https://learn.infusionsoft.com/marketing/email-marketing/why-psychographic-segmentation-is-important/ Jump up ^ https://learn.infusionsoft.com/marketing/email-marketing/why-psychographic-segmentation-is-important/ External links www.netmba.com/marketing/market/segmentation www.strategicbusinessinsights.com/vals/ustypes.shtml Lee and Psychography, appendix to Lee the American by Gamaliel Bradford How to Use Psychographic Data in Online Marketing, by Susan Gilbert Retrieved from `` https://en.wikipedia.org/w/index.php?title=Psychographic&oldid=817210385 '' Categories : Market research Market segmentation Marketing research Political campaign techniques Psychometrics Quantitative marketing research Social research Hidden categories : Wikipedia articles needing rewrite from September 2012 All articles needing rewrite Articles needing additional references from July 2017 All articles needing additional references Articles with multiple maintenance issues All articles with specifically marked weasel - worded phrases Articles with specifically marked weasel - worded phrases from October 2017 Talk Contents About Wikipedia Deutsch Русский 中文 Edit links This page was last edited on 26 December 2017, at 22 : 38. 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Question: a classification that involves values beliefs interests and the like
Answer: Psychographics