Toys `` R '' Us - wikipedia Toys `` R '' Us This is the latest accepted revision, reviewed on 27 August 2018. Toys `` R '' Us, Inc. Former type Private Industry Retail Fate Bankruptcy Founded April 1948 ; 70 years ago ( 1948 - 04 ) Washington, D.C., United States ( as Children 's Supermart ) June 1957 ; 61 years ago ( June 1957 ) ( as Toys `` R '' Us ) Founder Charles Lazarus Defunct United States : June 29, 2018 ; 59 days ago ( 2018 - 06 - 29 ) Headquarters Wayne, New Jersey, United States Number of locations 807 ( August 2018 ) Area served International Products Toys Clothing Baby products Video games Revenue US $ 12.4 billion ( 2014 ) US $ 11.54 billion ( 2016 ) Net income US $ - 36 million ( 2016 ) Total assets US $ 6.908 billion ( 2016 ) Owner Kohlberg Kravis Roberts Bain Capital Vornado Realty Trust Fairfax ( Canada ) Number of employees 64,000 before liquidation Parent Interstate Department Stores ( 1966 -- 1978 ) Divisions Babies `` R '' Us ( 1996 -- ) Kids `` R '' Us ( 1983 -- 2004 ) Website www.toysrusinc.com Toys `` R '' Us, Inc. is an international toy, clothing, video game, and baby product retailer founded in April 1948, with its headquarters located in Wayne, New Jersey, in the New York City metropolitan area. Founded by Charles Lazarus in its modern iteration in June 1957, Toys `` R '' Us traced its origins to Lazarus 's children 's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the US, although these numbers have steadily decreased with time. Toys `` R '' Us expanded as a chain, becoming predominant in its niche field of toy retail. Represented by cartoon mascot Geoffrey the Giraffe from May 1965, Toys `` R '' Us eventually branched out into launching the stores Babies `` R '' Us, Toys `` R '' Us Express, and Kids `` R '' Us. The company filed for Chapter 11 bankruptcy protection in the U.S. on September 18, 2017, and has also filed for bankruptcy protection in Canada ( see Companies ' Creditors Arrangement Act ). It was announced on March 14, 2018, that all Toys `` R '' Us stores in the United Kingdom would close. The next day, it was announced that the U.S. operations of Toys `` R '' Us were, after 70 years, going out of business and selling all 735 locations in the U.S. The bankruptcy of the chain in the United States has not affected various international operations, however, including Asia and Africa. Discussion then turned to the fate of the Canadian branches. The British and U.S. stores closed on April 24 and June 29, 2018, respectively. However, the company still exists as the owner of the international operations, with the exception of the Canadian stores, which continue to operate under new ownership. In early June 2018, the 82 store Toys `` R '' Us Canada franchise was bought by a new owner, Fairfax Financial Holdings Ltd, for $300 million and continues to operate normally. The Australian wing of Toys `` R '' Us entered voluntary administration on May 22 and closed all of its stores on August 5, 2018. Contents 1 Company history 1.1 Geoffrey the Giraffe 1.2 21st century 1.2. 1 Flagship store 1.2. 2 Charitable giving 1.2. 3 Rooftop solar project 1.2. 4 Integrated store strategy 1.2. 5 Product safety 1.2. 6 TRU Transformation 1.2. 7 Christmas season initiatives 1.2. 8 Bankruptcy 2 Stores 2.1 Toys `` R '' Us, International 2.1. 1 Africa and the Middle East 2.1. 2 Asia 2.1. 3 Europe 2.1. 4 North America 2.1. 5 Oceania 3 Other brands 3.1 Kids `` R '' Us 3.2 Babies `` R '' Us 3.3 FAO Schwarz 3.4 Toys `` R '' Us Express 3.5 Web operations 4 See also 5 Further reading 6 References 6.1 Notes 6.2 Citations 7 External links Company History See also : Charles Lazarus The logo used from 1985 to 1998 in the United States and Canada and in the United Kingdom and Ireland from 1988 to 1999. The logo used in the United States from 1998 to 2007. Charles P. Lazarus founded Children 's Supermart ( which would evolve into Toys `` R '' Us ) in Washington, D.C., during the post-war baby boom era in April 1948 as a baby - furniture retailer. Lazarus, who served in the Army during World War II, opened the first store at 2461 18th St. NW, where the nightclub Madam 's Organ Blues Bar is. He began receiving requests from customers for baby toys. After adding baby toys, he got requests for toys for older children. It was acquired in 1966 by Interstate Department Stores, Inc., owner of the White Front, Topps Chains and Children 's Bargain Town USA, a toy - store chain related to Toys `` R '' Us in the American Midwest that would later be combined with the rest of the Toys `` R '' Us chain. The focus of the store changed in June 1957, and the first Toys `` R '' Us, dedicated exclusively to toys rather than furniture, was opened by Lazarus in Rockville, Maryland. Lazarus also designed and stylized the Toys `` R '' Us logo, which featured a backwards `` R '' to give the impression that a child wrote it. The original Toys `` R '' Us store design from 1969 to 1989 consisted of vertical rainbow stripes and a brown roof with a front entrance and side exit. At its peak, Toys `` R '' Us was considered a classic example of a category killer, a business that specializes so thoroughly and efficiently in one sector that it pushes out competition from both smaller specialty stores and larger general retailers. Since the rise of mass merchants like Walmart, Target and Amazon, however, Toys `` R '' Us lost much of its share of the toy market, and fell behind Walmart in toy sales for 1998. Geoffrey the Giraffe The current iteration of Geoffrey the Giraffe Formerly known as `` Dr. G. Raffe '' in 1950s print advertisements for Children 's Bargaintown, Geoffrey the Giraffe evolved in name and appearance over the next decade to become the official mascot of the renamed Toys `` R '' Us. Serving as a `` spokesanimal '' for the brand, Geoffrey 's design went through several phases over the next 50 + years before the current star - spotted iteration was finalized in November 2007. In 2017, the company sponsored the live camera broadcast for April the Giraffe, which helped support giraffe conservation and awareness. The sponsored camera of pregnant April the giraffe went viral with millions of views on YouTube and across social media platforms. 21st century To improve the company, the board of directors installed John Eyler ( formerly of FAO Schwarz ) in May 2000. Eyler launched an unsuccessful, expensive plan to remodel and re-launch the chain. Blaming market pressures ( primarily competition from Walmart and Target ), Toys `` R '' Us considered splitting its toy and baby businesses. On March 17, 2005, a consortium of Bain Capital Partners LLC, Kohlberg Kravis Roberts ( KKR ) and Vornado Realty Trust announced a $6.6 billion leveraged buyout of the company. Public stock closed for the last time on July 21, 2005 at $26.74 -- a 63 % increase since when it first announced that the company was put up for sale. Toys `` R '' Us became a privately owned entity after the buyout. However, the company still files with the Securities and Exchange Commission ( as required by its debt agreements ). Flagship store New York Flagship store interior In July 2001, Toys `` R '' Us opened an international flagship store in New York 's Times Square at a cost of $35 million. The 110,000 square - foot store included various themed zones such as an amusement arcade ( known as `` R '' Cade ), Barbie ( with a life - size dreamhouse ), electronics ( with dedicated sections like Dance Dance Revolution SuperNova and Skullcandy ), Jurassic Park ( with an animatronic T - Rex ), Lego, Wonka, and the signature indoor Ferris wheel. The store drew thousands of tourists for over a decade before the company decided to cancel its lease on the space in December 2015. In August 2017, Toys `` R '' Us announced a 35,000 square - foot temporary store near the original one that would be open around the holiday season. Toys `` R '' Us Times Square store front ( 2012 ) Dance Dance Revolution SuperNova machine at the Toys `` R '' Us `` R '' cade at Times Square. Charitable giving Since 2004, Toys `` R '' Us has partnered with the Toys for Tots foundation to serve as a donation site for anyone donating unwrapped toys or monetary gifts. Since the outset of the partnership, Toys for Tots has reported that Toys `` R '' Us campaigns have raised over $55 million and donated more than 4 million toys. The company also has a partnership with K.I.D.S. / Fashion Delivers, a nonprofit organization that connects retailers, manufacturers, foundations and individuals with local nonprofit agencies. Over the past 30 years, Toys `` R '' Us has donated more than $100 million in clothes, toys and books to the cause, and matches its 885 store stores with K.I.D.S. / Fashion Delivers - affiliated charities. Toys `` R '' Us Children 's Fund, a public charity affiliated with the company, partners with non-profits to provide products and monetary gifts to children in need. Toys `` R '' Us Children 's Fund has contributed over $7.6 million to Save the Children initiatives in the wake of natural disasters like Hurricane Sandy, and in 2016, the charity gave a $1 million grant to non-profit resort, Give Kids the World Village. In 2017, the company launched a short - lived philanthropic campaign with St. Jude Children 's Research Hospital. It was reported that just before the stores closed for good in June 2018, unknown benefactors bought out all of the remaining stock in one of more stores in North Carolina for needy children. Rooftop solar project On April 11, 2011, Toys `` R '' Us announced that it planned to cover 70 percent of the roof of its distribution center ( in Flanders, New Jersey ) with a solar installation. The company claimed this 5.38 - megawatt solar project would be the largest rooftop solar installation in North America. Integrated store strategy A Toys `` R '' Us / Babies `` R '' Us combined location in Waterbury, Connecticut, February 2018. On August 23, 2011, Toys `` R '' Us Inc. announced it would open 21 new stores before the year end, as part of an overall strategy the company has been pursuing since 2006 to house Toys `` R '' Us and Babies `` R '' Us in the same building. The company said the stores provide more shopper convenience. The privately held toy company said this would include 11 `` R '' Superstores -- which have full - size Toys `` R '' Us and Babies `` R '' Us stores in one place -- and 10 stores with smaller Toys `` R '' Us and Babies `` R '' Us stores in the same place. The stores would be in 13 states including Alabama, California, Georgia, New Jersey, and Texas. It was also remodeling 23 existing stores so that the two stores would be in the same place. In 2015, the company launched the first of a new concept store called the `` Toy Lab '' in Freehold, New Jersey. The new layout provided more space for interactive exhibits and areas to play with new toys before purchase. This concept has since been expanded to stores in California, Delaware, Florida, New York and Pennsylvania. Product safety Toys `` R '' Us has reportedly implemented high safety standards, and in 2007 vowed to take an aggressive approach towards holding vendors accountable for meeting those standards. Former chairman and CEO Gerald L. Storch, testifying before the Senate Appropriations Subcommittee on Financial Services and General Government on toy safety in September 2007, said he supported new legislation strengthening toy - safety standards and outlined new initiatives the retailer had set forth to ensure that its customers receive timely information on recalls ( including a new website ). In 2008, the company introduced stricter product safety standards exceeding federal requirements. Among the new standards was a requirement for materials inside toys to meet a standard of 250 parts per million of lead for all products manufactured exclusively for the retailer ( compared with the federal standard of 600 ppm. ) Toys `` R '' Us also announced the requirement that baby products be produced without the addition of phthalates, which have raised concerns about infant safety. The company has since adjusted its requirements to meet new federal standards enacted with the Consumer Product Safety Improvement Act of 2008. TRU transformation In early 2014, Toys `` R '' Us, Inc. announced its `` TRU Transformation '' strategy, which concentrates on efforts to fix foundational issues in order to position the company for growth in the future. The company will focus on improving shopping experiences in - store and online. To improve the customer experience, the company plans to manage inventory better, make stores less cluttered and easier to shop, and develop a clear pricing strategy with simpler promotional offers. The company will also focus on integrating its in - store and online businesses more fully. Christmas season initiatives In 2013, Quartz called Toys `` R '' Us the largest standalone toy store chain in the world. Since the toy business is incredibly seasonal, more than 40 % of the company 's sales come in during the fourth quarter of the year. In December 2013, eight days before Christmas, Toys `` R '' Us announced that their stores in the United States would stay open for 87 hours straight. The flagship store of the retailer in New York Times Square was open for 24 hours a day from December 1 up to December 24 -- for a total of 566 consecutive hours to cater to shoppers who were mostly tourists. The announcement came after snow and rain caused a nearly 9 percent year - over-year decline in store foot traffic in the United States. This move also pushed the retailer to hire an additional 45,000 seasonal workers to cater to the demand of the extended store hours. Bankruptcy `` Going out of business '' sign on Babies `` R '' Us in Manchester, Connecticut, April 20, 2018 A Toys `` R '' Us store in Auburn, Massachusetts on June 24, 2018. A recently closed Toys `` R '' Us in Springfield, Massachusetts on June 30, 2018. A now - abandoned Toys `` R '' Us and Babies `` R '' Us store combination without any logo signage in Bensonhurst, Brooklyn, New York, on July 31, 2018. Kohl 's is on the far left. On September 18, 2017, Toys `` R '' Us, Inc. filed for Chapter 11 bankruptcy, stating the move would give it flexibility to deal with $5 billion in long - term debt, borrow $2 billion so it can pay suppliers for the upcoming holiday season and invest in improving current operations. The company stated that its brick - and - mortar stores and online sales sites would continue to operate. A company statement quoted in The Sydney Morning Herald said only U.S. and Canadian operations are affected : The company 's operations outside of the US and Canada, including its operations in Europe and Australia and its approximately 255 licensed stores and joint venture partnership in Asia, which are separate entities, are not part of the Chapter 11 filing, The company has not had an annual profit since 2013. It reported a net loss of US $164 million in the quarter ended April 29, 2017. It lost US $126 million in the same period in the prior year. On December 4, 2017, the company reported that it would be liquidating and closing at least 26 stores in the United Kingdom as part of an insolvency restructuring known as a company voluntary arrangement. In January 2018, the company announced it would liquidate and close up to 182 of its stores in the U.S. as part of its restructuring, as well as convert up to 12 stores into co-branded Toys `` R '' Us and Babies `` R '' Us stores. On February 28, 2018, Toys `` R '' Us Limited entered administration, putting 3,200 jobs at risk in the UK. This comes after it racked up a £ 15m tax bill, which it is unlikely to pay back. On March 2, 2018, it was announced that all UK stores would begin a liquidation sale and most would close later on. On April 24, 2018, Toys `` R '' Us stopped trading in the United Kingdom after 34 years of service. On March 14, 2018, it was announced that all UK stores were expected to close within six weeks. It was later said that its Canadian and 200 US stores may survive. This was followed soon after by the announcement that all of the corporate - owned stores in the United States would also be either sold off to franchisees or shuttered entirely. However, the company would be working to keep 200 stores in the U.S. open and merge them with stronger Canadian operations. Later that same day, however, Toys `` R '' Us announced that all of its US stores would be closing, ending 70 years of operation ; in addition to the stores in the 50 states, all Puerto Rico stores were also closing. As of March 2018 the company has not stated whether its only store in Guam will close. However, it closed on Wednesday June 27. The impact this has on Canadian operations is yet to be confirmed, but as of March 14, 2018, MGA Entertainment Inc, a California - based toy company, submitted a bid for Toys `` R '' Us Canada. On March 15, 2018, Toys `` R '' Us received approval from the bankruptcy court to liquidate its assets. The company has indicated in filings that the Canadian operations are profitable and desired to preserve the operations of the 82 store chain through a sale. However, on March 19, 2018, buyers stated that they were interested in acquiring the rights to the Toys `` R '' Us brand name, mascot, and jingle, while other buyers stated that they were interested in purchasing a small number of US stores to operate as showrooms. Liquidation sales started on March 23, 2018. However, CEO of MGA Entertainment, Isaac Larian, and other investors are pledging $200 million to try to save about 400 of the remaining 735 US stores that are slated to close. A GoFundMe page was briefly ran to pledge more money to Toys `` R '' Us, but was then closed on April 13. On March 29, 2018, they shut down purchasing on the website, making users redirect to an alternate sales site. On April 21, 2018, it was announced that UK and Irish rival Smyths would purchase Toys `` R '' Us stores in Germany, Austria and Switzerland, expanding Smyths to the continental European market. A statement said that they have entered an agreement to buy Toys `` R '' Us units in those respective countries, including Toys `` R '' Us Europe 's head office in Cologne. Smyths said that all of the outlets acquired will be rebranded. On April 13 a bid was made by Issac Larian to buy 356 Toys `` R '' Us stores for $890 million, but was rejected on April 17 and was fully scrapped on April 23. On April 24, 2018, it was announced that the Canadian division would be sold to Fairfax Financial Holdings Ltd. for approximately $234 million. This will keep the 82 remaining stores in Canada to continue running under the Toys `` R '' Us brand. The Australian wing of Toys `` R '' Us entered voluntary administration on May 22. On June 20, It was announced that all of their Australian stores will be closing as well. On June 29, 2018, Toys `` R '' Us shut down all of its remaining US locations. Stores Until their liquidation and closing in 2018, the company owned 739 stores in the United States and Puerto Rico. The company also owns more than 750 international stores and more than 245 licensed stores in 37 countries and jurisdictions. Toys `` R '' Us, international Toys `` R '' Us in Richmond Hill, Ontario, Canada. Canada is among the earliest foreign markets be targeted for international expansion. In addition to its expansion in the United States, Toys `` R '' Us launched a worldwide presence in September 1984 when the company opened its first international wholly owned store in Canada and licensed operation in Singapore. Toys `` R '' Us then entered the United Kingdom market in 1985. During its most recent entry into a new market in November 2011 when it opened its first licensed store in Poland ( Blue City ), Toys `` R '' Us, International operated more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions outside the United States. At its peak, Toys `` R '' Us, International had presence in 40 countries. Many of these stores were corporately owned, but stores in some countries were independently owned and operated with Toys `` R '' Us licensing its name to a local company. Africa and the middle East Since 1995 the Al - Futtaim Group has operated stores in Bahrain, Egypt, Kuwait, Oman, Qatar, and the United Arab Emirates. Stores in Israel are operated by the Fishman retail group, while stores in Saudi Arabia are owned by Qatar Petroleum. Stores in South Africa, Namibia, and Zambia are also independently owned and operated. Asia Toys `` R '' Us in Ocean Terminal, Tsim Sha Tsui, Hong Kong Toys `` R '' Us has extensive presence in East Asian territories and Southeast Asia under the umbrella of Toys `` R '' Us Asia, a loose amalgamation of joint ventures with local companies. Toys `` R '' Us stores operate in Brunei, China ( mainland, Hong Kong, and Macau ), India, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. The Asian unit was originally established in 1985 as a partnership between Toys `` R '' Us and Fung Retailing, the retail subsidiary of the Fung Group ( a Hong Kong - based conglomerate that also owns Li & Fung, a major retail distributor ), with the parent company owning a majority 85 % stake while Fung Retailing owns the remainder of the shares. Locations in India and South Korea are owned by Lulu Hypermarket and Lotte Mart respectively. The Japanese Toys `` R '' Us unit was founded separately in 1991 when Toys `` R '' Us opened their first stores in Japan in 1991 as a joint venture with McDonald 's Holdings Company ( Japan ), Ltd. ( jp ). The joint venture was supposed to last until 2018. However, in 2006, Toys `` R '' Us terminated their Japanese joint venture with McDonald 's Holdings. As a result of the termination, Toys `` R '' Us was sued by McDonald 's Holdings for breach of contract. McDonald 's Holdings was awarded an ¥ 1.38 billion ( $13.35 million ) settlement in 2008. After their joint venture ended, Toys `` R '' Us increased their ownership from approximately 48 % to about 61 %. On April 11, 2017, the Japanese arm of Toys `` R '' Us was officially announced to be integrated into Toys `` R '' Us Asia, resulting in a combined total of over 400 outlets. Buoyed by increasing demand for toys in the Asia Pacific region, the Asian and Japanese arms of Toys `` R '' Us are among the Toys `` R '' Us subsidiaries that have remained profitable into the 2000s and 2010s. Toys `` R '' Us Asia experienced a turnover of US $1.85 billion in 2015 while Japanese arm would see US $1.3 billion in net sales in 2017, despite recently declining yearly profits. Amidst reports of financial troubles at Toys `` R '' Us, representatives of Toys `` R '' Us Asia consistently cited that they operate as a separate legal entity from the parent company and are unaffected by events at the parent company. As Toys `` R '' Us faced bankruptcy, the company has engaged in talks since April 2018 to offload Toys `` R '' Us Asia 's majority stake to a bidder for a proposed US $1 billion while outlets in Asia continue to operate unaffected. The planned bid was later revised downwards to US $760 million in August and scheduled for September while Toys `` R '' Us sought a United States court order to strip Fung Retailing of its right - of - first - refusal purchase option and force Fung Retailing to release its share of the unit, following allegation of delays of the sale by Fung Retailing and a lack of committed buyers. Europe Locations in Austria ( 14 locations ), France, Germany ( 60 locations ), Poland, Portugal, Poland, Spain and Switzerland ( 7 locations ) are corporately - owned. At its peak Toys `` R '' Us had 105 stores in the United Kingdom, the remaining 100 of which were closed by April 24, 2018. In April 2018, it was announced that Smyths would acquire stores in Austria, Germany, and Switzerland. As of July 2018 the sales are still pending. Plans for stores in other European countries have not been announced yet, but liquidation is likely. Toys `` R '' Us also operated stores in the Netherlands until 2009. Stores in Denmark, Finland, Iceland, Norway, and Sweden are owned by Top - Toy. North America The Canadian arm of Toys `` R '' Us began operation in 1984 and is headquartered in Concord, Ontario. As of its sale to Fairfax Financial on June 1, 2018, the chain comprises 82 stores which continue to operate under the Toys `` R '' Us name following the sale. Oceania Toys `` R '' Us in Chadstone Shopping Centre, Melbourne, Australia. Toys `` R '' Us closed its 44 stores in Australia on August 5, 2018. Other brands Kids `` R '' Us The logo used for Kids `` R '' Us Kids `` R '' Us is a discontinued children 's discount clothing retailer. Their first stores opened in February 1983 in Paramus, New Jersey, and Brooklyn, New York. The chain folded in January 2004 after the retailer suffered deteriorating same - store sales and to focus more on the Toys `` R '' Us brand. Babies `` R '' Us The logo used for Babies `` R '' Us from 2007 The first Babies `` R '' Us store opened in April 1996 in Westbury, New York. The store operates as a specialty baby products retailer and has grown to about 260 stores in the United States before their closing in the late 2010s. The stores offer an assortment of products for newborns, infants, and toddlers. The company also maintains a registry and offers pre - and post-natal classes and events. The stores are often co-branded with Toys `` R '' Us. The chain continues to operate outside of the United States. FAO Schwarz In May 2006, Toys `` R '' Us, Inc., acquired toy retailer FAO Schwarz including the retailer 's flagship store on Fifth Avenue in New York City, as well as its e-commerce site, FAO.com. The company closed the FAO Schwarz flagship store in New York on July 15, 2015, citing rising rental costs, but continued to carry FAO Schwarz - branded toys in its Toys `` R '' Us and Babies `` R '' Us stores until 2017. Toys `` R '' Us Express For the 2009 holiday - shopping season, Toys `` R '' Us tried a smaller - store concept to attract customers and 90 `` Holiday Express '' stores across the United States and Canada were opened. The Holiday Express stores are smaller than regular Toys `` R '' Us stores, often in malls, and offer a more limited selection of merchandise than would be available at a stand - alone Toys `` R '' Us store. Most ( if not all ) of these 90 stores were opened in shopping - center and mall spaces that had been vacated by store chains closing their doors during the recession ( including KB Toys, several of which were taken over by Toys `` R '' Us ). Toys `` R '' Us 's plan was to keep the Holiday Express stores open until early January 2010 and close them shortly thereafter, but the success of so many prompted the company to reconsider and several were kept open. These stores are known as `` Toys `` R '' Us Express ``. Beginning in May 2010, Toys `` R '' Us opened a total of 600 Express stores. Four more were converted to Toys `` R '' Us outlet stores. As with the larger, basic Toys `` R '' Us stores, these locations also closed along with the outlet stores in the United States during summer 2018. Web operations The former logo of Toysrus.com. Toys `` R '' Us began selling toys online with the launch of Toysrus.com in 1998. Following a disastrous Christmas 1999 trading period during which the company failed to deliver gifts on time, Toys `` R '' Us entered into a ten - year contract with online retailer Amazon in 2000 to be the exclusive supplier of toys on the website. Amazon eventually reneged on the terms of the contract by allowing third - party retailers to use its marketplace to sell toys, citing Toys `` R '' Us 's failure to carry a sufficiently large range of goods, including the most popular lines. In 2006, Toys `` R '' Us successfully sued Amazon ; the company was awarded $51 million in damages in 2009, just over half of the $93 million initially claimed. It placed at No. 29 in the Internet Retailer Top 500 Guide for 2012. Toysrus.com was one of the most visited sites in the specialty toy and baby products retail category with an assortment of toys. In addition, Babiesrus.com offered a wide selection of baby products and supplies and access to the company 's baby registry. Looking to expand its web portfolio, in February 2009, the company acquired online toy seller eToys.com from Parent Co., which filed for bankruptcy protection in December 2008. Financial terms were not disclosed. Around the same time, it was reported that Toys `` R '' Us, Inc. bought Toys.com for an estimated $5.1 million. Today, the company operates Toys.com to list unadvertised and exclusive deals available on its portfolio of e-commerce sites. In 2010, Toys `` R '' Us, Inc. reported that its Internet sales grew 29.9 % year - over-year to $782 million from $602 million, and in April 2011, the company announced plans to open a dedicated e-commerce fulfillment center in McCarran, Nevada. The company later reported online sales of $1 billion for 2011 and $1.1 billion for 2012. The website was sunsetted with a brief farewell message when the US liquidation began in March 2018. The surviving international stores continue to sell merchandise online. See also Gamleys Toys `` R '' Us, Inc. v. Step Two, S.A Retail apocalypse Further reading `` Charles P. Lazarus : The Titan of Toys `` R '' Us '' by Anne Koopman, 1991 ISBN 1560740221 References Notes Jump up ^ Also written as Toys R Us, without quotation marks. A backwards `` R '' appears in its logo, but in type, it is written as a regular `` R ''. Citations Jump up ^ `` Toys '' R `` Us, Inc. reports results for full year and fourth quarter of fiscal 2014 ''. Toysrusinc.com. March 19, 2015. Retrieved September 30, 2016. ^ Jump up to : Hals, Tom ; Rucinski, Tracy. `` Toys ' R ' Us seeks bankruptcy to survive retail upheaval ''. Reuters.com. Reuters. Retrieved September 19, 2017. Jump up ^ `` Toys `` R '' Us Inc. : Private Company Information - Bloomberg ``. www.bloomberg.com. Retrieved January 9, 2018. Jump up ^ Wood, Zoe ( March 2, 2018 ). `` Toys R Us slashes prices as closing - down sale begins ''. The Guardian. Jump up ^ Butler, Sarah ( March 14, 2018 ). `` Toys R Us to shut all UK stores, resulting in 3,000 job losses ''. The Guardian. Jump up ^ Thomas, Lauren ( March 15, 2018 ). `` Toys R Us is closing all of its US stores. Here 's a map of where they are ''. CNBC. Retrieved March 15, 2018. Jump up ^ Hall, Phil ( March 15, 2018 ). `` Toys R Us going out of business, closing all stores ''. Westfair Online. Retrieved March 15, 2018. Jump up ^ John, Issac ( September 20, 2017 ). `` Toys ' R ' Us UAE operations unhit ''. Khaleej Times. Retrieved June 22, 2018. Jump up ^ `` Gulf Toys R Us stores remain open as US company files for bankruptcy ''. Arab News. September 19, 2017. Retrieved June 22, 2018. Jump up ^ Kane, Hadar ( September 20, 2017 ). `` Toys ' R ' Us Israel Unaffected by U.S. Firm 's Bankruptcy ''. Haaretz. Retrieved June 22, 2018. Jump up ^ Kalra, Aditi Sharma. `` Toys ' R ' Us in Asia and Japan unaffected by US liquidation ''. Human Resources Online. Retrieved 2018 - 06 - 22. Jump up ^ `` ' Business as usual ' : Toys '' R `` Us Asia reassures customers ''. Inside Retail. 2018 - 03 - 19. Retrieved 2018 - 06 - 22. Jump up ^ `` We are still in business - Toys R Us South Africa IOL Business Report ''. Retrieved 2018 - 06 - 22. Jump up ^ `` It 's Official, Toys ' R ' Us Wants To Sell All Of Their Canadian Stores ''. Retrieved May 29, 2018. Jump up ^ `` Opinion Who Killed Toys ' R ' Us ''. thestar.com. Retrieved May 29, 2018. Jump up ^ `` Homeless in Vancouver : BowMac sign faces demolition when West Broadway Toys `` R '' Us shuts down ``. Georgia Straight Vancouver 's News & Entertainment Weekly. March 29, 2018. Retrieved May 29, 2018. Jump up ^ `` Toys `` R '' Us May Be Shutting Down Stores Worldwide Following Bankruptcy Filing ``. HYPEBAE. Retrieved May 29, 2018. Jump up ^ Toys ' R ' Us Canada wants you to know it is alive and well -- and ready for its makeover Financial Post, Hollie Shaw, June 27, 2018 ^ Jump up to : Corkery, Michael ( March 22, 2018 ). `` Charles P. Lazarus, Toys ' R ' Us Founder, Dies at 94 ''. New York Times. Archived from the original on March 31, 2018. Retrieved April 28, 2018. Jump up ^ `` Toy Retailer bought by Interstate Department Stores ''. New York Times. January 20, 1967. p. 86. ( Subscription required ( help ) ). Interstate Department Stores Inc., announced yesterday the acquisition for `` several millions in cash '' of the four - store Children 's Supermart, Inc., Washington. Alternate Link via ProQuest. Jump up ^ `` History -- About Us -- Toys '' R `` Us, Inc ''. toysrusinc.com. June 1957 -- Foundation of Toys `` R '' Us ®. Retrieved November 7, 2017. Jump up ^ `` Toys `` R '' Us, Inc. - Company Profile, Information, Business Description, History, Background Information on Toys `` R '' Us, Inc ``. Referenceforbusiness.com. Retrieved December 1, 2012. Jump up ^ Flax, Steven ( June 11, 1989 ). `` Perils of the Paper Clip Trade ''. The New York Times Magazine. Retrieved April 10, 2014. Jump up ^ `` Wal - Mart Dethrones Toys R Us ''. Associated Press. March 29, 1999. Retrieved April 10, 2014. Jump up ^ `` Top 10 Christmas commercials of all time ''. www.businessreviewusa.com. Retrieved November 15, 2017. Jump up ^ `` What happened to the Toys '' R `` Us giraffe ? ''. That 's it Magazine Bloggers around the world. Retrieved November 15, 2017. Jump up ^ `` April the Giraffe Is Helping Toys ' R ' Us Break the Internet ''. Fortune. Retrieved December 7, 2017. Jump up ^ Johannes, Laura ; Lublin, Joann ( January 12, 2000 ). `` Toys ' R ' Us Names Eyler as Its President and CEO ''. The Wall Street Journal. Retrieved March 16, 2018. ^ Jump up to : `` Toys R Us to Close Apparel Chain ''. Los Angeles Times. Bloomberg News. November 18, 2003. Retrieved March 15, 2018. Jump up ^ Hays, Constance L. ( August 12, 2004 ). `` Toys ' R ' Us Says It May Leave the Toy Business ''. The New York Times. Retrieved March 15, 2018. Jump up ^ Bhatnagar, Parija ( March 17, 2005 ). `` Group to buy Toys ' R ' Us for $6.6 B ''. CNN Money. Retrieved March 16, 2018. Jump up ^ `` Toys ' R ' Us goes private ''. NBC News. Associated Press. July 21, 2005. Retrieved March 16, 2018. Jump up ^ `` Investor Relations -- Toys `` R '' Us Corporate ``. Phx.corporate-ir.net. Retrieved January 20, 2011. Jump up ^ Bagli, Charles V. ( August 2, 2000 ). `` Toys ' R ' Us to Build the Biggest Store in Times Sq ''. The New York Times. Retrieved March 19, 2018. Jump up ^ Wattles, Jackie. `` Toys ' R ' Us to open a Times Square pop up shop for the holidays ''. CNNMoney. Retrieved December 26, 2017. Jump up ^ `` Toys for Tots celebrates 10th anniversary with Toys '' R `` Us - Good News Planet TV ''. Good News Planet TV. November 14, 2013. Retrieved November 21, 2017. Jump up ^ `` Shaquille O'Neal, Toys `` R '' Us # PlayItForward for Toys for Tots ``. Retrieved November 21, 2017. Jump up ^ `` Marine Toys for Tots Foundation ''. www.toysfortots.org. Retrieved November 21, 2017. Jump up ^ Lockwood, Lisa ( August 15, 2016 ). `` K.I.D.S. / Fashion Delivers Selects Honorees for Annual Gala ''. WWD. Retrieved December 5, 2017. Jump up ^ `` US : Toys R Us supports K.I.D.S / Fashion Delivers with $100 million donation ''. ToyNews. Retrieved January 23, 2018. Jump up ^ `` Toys ''. Save the Children. Retrieved November 28, 2017. Jump up ^ `` Toys '' R `` Us Children 's Fund and Company Make Generous Donations to Give Kids The World ''. Give Kids The World Village. Retrieved November 28, 2017. Jump up ^ `` Join Toys `` R '' Us and Babies `` R '' Us in supporting St. Jude ``. Retrieved December 14, 2017. Jump up ^ CNN, Jessica Campisi and Brandon Griggs,. `` Someone bought $1 million in Toys ' R ' Us toys right before stores went out of business ''. CNN. Retrieved 2018 - 07 - 02. Jump up ^ Lombardi, Candace ( May 11, 2011 ). `` Toys ' R ' Us building massive rooftop solar project ''. CNET. Retrieved December 1, 2012. Jump up ^ `` Toys R Us to open 21 new stores before year ends ''. Yahoo.com ( Associated Press ). August 23, 2011. Retrieved December 1, 2012. Jump up ^ `` Toys `` R '' Us - Toy Lab Progressive AE ``. Progressive AE. Retrieved January 18, 2018. Jump up ^ `` Toys `` R '' Us Makes Shopping Fun With Play Lab ``. Red Tricycle. October 23, 2017. Retrieved January 18, 2018. Jump up ^ d'Innocenzio, Anne ( Associated Press ) ( December 16, 2007 ). `` Toys R Us CEO vows to push toy safety amid slew of recalls ''. The Post and Courier. Retrieved December 1, 2012. Jump up ^ `` Safety ''. toysrus.com. Archived from the original on February 19, 2013. Retrieved December 1, 2012. Jump up ^ Kavilanz, Parija B. ( September 12, 2007 ). `` Mattel CEO contrite before Senate ''. CNN. Retrieved December 1, 2012. Jump up ^ `` Toys ' R ' Us, Wal - Mart boosting safety standards ''. MSNBC ( Associated Press ). February 15, 2008. Retrieved December 1, 2012. Jump up ^ Verdon, Joan ( March 26, 2014 ). `` Toys ' R ' Us : New game plan or same toy story ? ''. NorthJersey.com. Jump up ^ Wilson, Marianne ( March 26, 2014 ). `` Toys ' R ' Us posts Q4 loss ; store updates part of new ' transformation ' strategy ''. Chain Store Age. Jump up ^ Wilson, Marianne ( March 27, 2014 ). `` Toys ' R ' Us to update U.S. store base ; creating store of the future ''. Chain Store Age. Jump up ^ Phillips, Matt ( November 2013 ). `` This Christmas could be make - or - break for Toys `` R '' Us ``. Quartz News. Retrieved May 10, 2014. Jump up ^ Gustafson, Krystina ( December 2013 ). `` Toys R Us Creates Hell On Earth With 87 - Hour Christmas Marathon ''. The Huffingtonpost. Retrieved May 10, 2014. Jump up ^ Gustafson, Krystina. `` Toys R Us to stay open for 87 hours straight ''. NBC News. Retrieved May 10, 2014. Jump up ^ `` Times Square Toys `` R '' Us stays open 24 / 7 ``. MyFox New York Staff. Fox News. December 2013. Archived from the original on May 12, 2014. Retrieved May 10, 2014. Jump up ^ `` Retailers extend hours to help time - crunched shoppers ''. Mike Snider. USA Today. December 2013. Retrieved May 10, 2014. Jump up ^ Elliott, Stuart ( October 2013 ). `` Cloudy Forecast for Holiday Spending Prompts More Promotion ''. The New York Times. Retrieved May 10, 2014. Jump up ^ Jane, Emily ( September 2013 ). `` Toys R Us holiday hiring same as last year ''. Fox. CNN Money. Retrieved May 10, 2014. Jump up ^ `` Toys `` R '' Us to Hire 45,000 Employees Nationwide in Advance of 2013 Holiday Shopping Season ``. PR NewsWire. Retrieved May 10, 2014. Jump up ^ Jones, Charisse ( September 19, 2017 ). `` Toys R Us files for bankruptcy ''. USA Today. Retrieved September 19, 2017. Jump up ^ Bhattarai, Abha ( September 19, 2017 ). `` Toys ' R ' Us files for bankruptcy amid struggle to pay down billions in debt ''. Washington Post. Retrieved September 19, 2017. Jump up ^ CNBC, Staff ; Cormier, Bill ( September 19, 2017 ). `` Toys R Us joins bankruptcy list as Amazon exerts influence ''. CNBC. AP. Retrieved September 19, 2017. ^ Jump up to : Dunckley, Mathew ( September 19, 2017 ). `` Toys ' R ' Us files for bankruptcy ; business as usual in Australian stores ''. The Sydney Morning Herald. Fairfax Media. Retrieved September 19, 2017. Jump up ^ `` Toys ' R ' Us announces plans to close at least 26 shops, just before Christmas ''. The Independent. December 4, 2017. Retrieved December 4, 2017. Jump up ^ Toys R Us is closing up to 182 stores, 27 of them in California LA Times. Retrieved January 24, 2018 Jump up ^ `` 2018 Store Closure List '' ( PDF ). toysrusinc.com. February 9, 2018. Retrieved May 29, 2018. Jump up ^ `` Toys R Us UK goes into administration ''. BBC News. February 28, 2018. ^ Jump up to : `` Toys `` R '' Us Limited ( `` the Company '' ) -- in Administration ``. Toys R Us ( UK ). Retrieved June 4, 2018. ^ Jump up to : `` All Toys R Us stores to close their doors ''. BBC News. March 14, 2018. Retrieved June 14, 2018. Jump up ^ Hirsch, Lauren ( March 14, 2018 ). `` Toys R Us is exploring a plan that could keep 200 stores open even after liquidation ''. CNBC. Retrieved March 14, 2018. Jump up ^ Bhattarai, Abha ( March 14, 2018 ). `` Toys R Us to close all 800 of its U.S. stores ''. Washington Post. Retrieved March 14, 2018. Jump up ^ Isidore, Chris ( March 14, 2018 ). `` Toys ' R ' Us will close or sell all US stores ''. CNN. Retrieved March 14, 2018., Jump up ^ Birsch, Lauren ( March 14, 2018 ). `` Toys R Us is exploring a plan that could keep 200 stores open even after liquidation ''. CNBC. Retrieved March 14, 2018. Jump up ^ Bhattarai, Abha ( March 14, 2018 ). `` Toys R Us to close all 800 of its U.S. stores ''. Washington Post. Retrieved March 15, 2018. Jump up ^ `` Restructuring Information. '' Toys `` R '' Us. Retrieved on April 4, 2018. `` On March 15, 2018, Toys '' R `` Us officially announced plans to liquidate the inventory in all 735 of its U.S. stores, including stores in Puerto Rico. '' Jump up ^ `` Fate of Toys R Us Guam store uncertain ''. Guam Daily Post. March 16, 2018. Retrieved April 22, 2018. Jump up ^ https://www.guampdn.com/story/news/2018/06/26/guam-bids-goodbye-toys-r-us-up-90-off-toys/733251002/ Jump up ^ `` Bid submitted for Toys `` R '' Us Canada by California toy company ``. Global News. March 15, 2018. Retrieved March 15, 2018. Jump up ^ Hirsch, Lauren ( March 15, 2018 ). `` Toys R Us submits plan to liquidate its US business, will close or sell all US stores ''. CNBC. Retrieved March 15, 2018. Jump up ^ WSJ Staff. `` Toys ' R ' Us Files to Wind Down Its U.S. Business ''. Wall Street Journal. Dow Jones. Retrieved March 15, 2018. Jump up ^ `` Toys `` R '' Us in negotiations to sell Canadian business - Toronto Star ``. Jump up ^ Hals, Tom ( March 19, 2018 ). `` Toys ' R ' Us stores may be closing, but name will live on ''. Reuters. Retrieved March 19, 2018. Jump up ^ Thomas, Lauren ( March 23, 2018 ). `` Toys R Us liquidation sales start after a brief delay ''. CNBC. Retrieved March 23, 2018. Jump up ^ Isidore, Chris. `` Billionaire CEO on a mission to save Toys ' R ' Us ''. CNNMoney. Retrieved March 23, 2018. Jump up ^ `` Click here to support Save Toys '' R `` Us organized by Save Toys '' R `` Us ''. gofundme.com. Retrieved April 2, 2018. ^ Jump up to : Siegel, Rachel ( April 13, 2018 ). `` This billionaire toy executive has a last - ditch mission to save Toys R Us, before it 's too late ''. Washington Post. ISSN 0190 - 8286. Retrieved May 3, 2018. Jump up ^ `` Toys R Us liquidation sales : Online orders, deadline to use gift cards, more FAQ ''. syracuse.com. Retrieved April 2, 2018. Jump up ^ `` Smyths Toys to buy Toys R Us in Germany, Austria and Switzerland ''. The Irish Times. Retrieved 2018 - 05 - 29. Jump up ^ Isidore, Chris. `` Billionaire CEO wo n't stop trying to save Toys ' R ' Us ''. CNNMoney. Retrieved May 3, 2018. Jump up ^ `` Toys ' R ' Us will live on in Canada ''. Chain Store Age. April 24, 2018. Retrieved April 24, 2018. Jump up ^ `` Toys ' R ' Us Oz Enters Administration After Sale Falls Through channelnews ''. www.channelnews.com.au. Retrieved May 23, 2018. Jump up ^ `` Toys R ' Us is officially shutting shop ''. The West Australian. 2018 - 06 - 20. Retrieved 2018 - 06 - 21. Jump up ^ `` Australia 's Toys R Us stores to close ''. SBS News. Retrieved 2018 - 06 - 21. Jump up ^ Hirsch, Lauren ( 2018 - 06 - 29 ). `` Toys R Us stores close Friday, leaving behind nostalgia, anger and a chance of revival ''. CNBC. Retrieved 2018 - 07 - 01. Jump up ^ `` At Toys ' R ' Us, ' There Is Nothing Left ' : The Day It Closed for Good ''. Retrieved 2018 - 07 - 01. Jump up ^ Isidore, Chris. `` Which retailers will be moving into all those empty Toys ' R ' Us stores ? ''. CNNMoney. Retrieved 2018 - 07 - 01. Jump up ^ `` About Us -- Toys '' R `` Us, Inc ''. toysrusinc.com. Jump up ^ `` About Us Toys R Us ''. Toys R Us ( UK ). Retrieved 2018 - 06 - 15. Jump up ^ `` Toys '' R `` Us, Inc. Expands Presence in Europe with Market Entry into Poland ''. Business Wire. October 26, 2011. Retrieved March 15, 2018. Jump up ^ `` Toys R Us ''. Alfuttaim.com. Retrieved 14 July 2018. Jump up ^ Kane, Hadar ( 20 September 1017 ). `` Toys ' R ' Us Israel Unaffected by U.S. Firm 's Bankruptcy ''. Haaretz. Retrieved 12 July 2018. Jump up ^ Vallie, Zeenat ( March 15, 2018 ). `` We are still in business - Toys R Us South Africa ''. Business Report. Retrieved 14 July 2018. ^ Jump up to : TOYS `` R '' US, INC. ANNOUNCES COMBINATION OF ITS JAPAN AND ASIA LTD BUSINESSES TO GROW AND STRENGTHEN THE BRAND THROUGHOUT ASIA at the Wayback Machine ( archived 17 March 2018 ) ^ Jump up to : `` Toys ' R ' Us Asian operations unaffected by company 's ' financial restructuring ' ''. Channel News Asia. 19 September 2017. Retrieved 23 July 2018. Jump up ^ Yoshihara, Nancy ( September 27, 1989 ). `` Toys R Us to Team With McDonald 's in Japan ''. Los Angeles Times. Retrieved March 15, 2018. Jump up ^ `` McDonald 's sales hit record high ''. The Japan Times. February 5, 2009. Retrieved March 15, 2018. ^ Jump up to : `` Toys `` R '' Us to take control of Japan operations ``. Reuters. May 13, 2008. Retrieved March 15, 2018. ^ Jump up to : Macfarlane, Alec ( April 12, 2018 ). `` Toys R Us Asia deal will be far from child 's play ''. Reuters. Retrieved 15 July 2018. Jump up ^ `` ' Every year we are opening new stores ' : Toys R Us Asia not affected by US closures ''. Channel News Asia. 23 March 2018. Retrieved 23 July 2018. Jump up ^ Church, Steven ( August 7, 2018 ). `` Toys ' R ' Us Lenders May Swap $760 Million in Debt for Asian Unit ''. Bloomberg. Retrieved August 9, 2018. Jump up ^ Tay, Vivienne ( August 8, 2018 ). `` Toys `` R '' Us to auction off Asia operations, starting with US $760 m bid ``. marketing-interactive.com. Retrieved August 9, 2018. Jump up ^ Butler, Sarah ( March 14, 2018 ). `` Toys R Us to shut all UK stores, resulting in 3,000 job losses ''. the Guardian. Retrieved June 14, 2018. Jump up ^ Goldman, David. `` Toys ' R ' Us to close all of its UK stores ''. CNNMoney. Retrieved June 14, 2018. Jump up ^ McNaulty, Anton ( April 24, 2018 ). `` Smyths Toys to double in size with Toys R Us European buyout ''. The Mayo News. Retrieved 12 July 2018. Jump up ^ `` Toys R Us to close all US stores ''. BBC News. 15 March 2018. Retrieved 23 July 2018. Jump up ^ `` Toys ' R ' Us pulls out of Holland ''. Dutch News. March 2, 2009. Retrieved 14 July 2018. Jump up ^ `` Despite international rumours, TOYS '' R `` US in the Nordics is not threatened by bankruptcy ''. Top Toy. Retrieved 23 July 2018. Jump up ^ Reyes, Anthony ( June 29, 2018 ). `` No need to grow up, you can still be a `` Toys ' R ' Us Kid '' in Canada ``. WKBW. Retrieved 12 July 2018. Jump up ^ Mullen, Jethro ( June 21, 2018 ). `` Toys ' R ' Us is shutting down in Australia, too ''. CNN. Retrieved 15 July 2018. Jump up ^ Kerr, Peter ( September 4, 1983 ). `` The New Game at Toys - R - Us ''. The New York Times. Retrieved March 15, 2018. Jump up ^ `` Our history ''. toysrusinc.com. Retrieved May 12, 2013. Jump up ^ `` Babies `` R '' Us, Inc. : Private Company Information - Bloomberg ``. www.bloomberg.com. Retrieved November 16, 2017. Jump up ^ `` Babies `` R '' Us offers free postpartum education classes ``. ABC11 Raleigh - Durham. September 22, 2014. Retrieved November 30, 2017. Jump up ^ Anderson, Mae ( May 28, 2009 ). `` Toys R Us Acquires High - end FAO Schwarz ''. Christian Broadcasting Network. Retrieved December 1, 2012. Jump up ^ `` FAO Schwarz toy store in NYC closing July 15 ''. usatoday.com. ^ Jump up to : Verdon, Joan ( September 15, 2009 ). `` Toys R Us goes on the offensive ''. The Record. Retrieved December 1, 2012. Jump up ^ DeMarrias, Kevin G. ( December 30, 2009 ). `` Toys R Us will keep selected Holiday Express stores open ''. The Record. Retrieved December 1, 2012. Jump up ^ `` Toys `` R '' Us Announces Plans to Open 600 Toys `` R '' Us Express Stores in Malls and Shopping Centers, Doubling the Number of Toys `` R '' Us Locations Nationwide for 2010 Christmas Season ``. Press Releases -- Toys `` R '' Us Corporate. September 9, 2010. Retrieved December 1, 2012. ^ Jump up to : `` Toys '' R `` Us, Inc. Acquires eToys.com ''. Business Wire. February 12, 2009. Retrieved March 15, 2018. Jump up ^ Hansell, Saul ( December 23, 1999 ). `` Toys ' R ' Us Falls Behind on Shopping ''. The New York Times. Retrieved March 15, 2018. Jump up ^ Masterson, Michele ( August 10, 2000 ). `` Amazon, Toysrus.com join ''. CNNfn. Retrieved March 15, 2018. Jump up ^ `` Toys R Us wins Amazon lawsuit ''. BBC News. March 3, 2006. Retrieved December 1, 2012. Jump up ^ Metz, Rachel ( June 12, 2009 ). `` Amazon to pay Toys R Us $51 M to settle suit ''. USA Today ( Associated Press ). Retrieved December 1, 2012. Jump up ^ Woodward, Kevin ( November 20, 2012 ). `` Toys ' R ' Us debuts a dedicated e-commerce site for China ''. Internet Retailer. Retrieved December 1, 2012. Jump up ^ `` Top Children Websites in the world ''. www.similarweb.com. Retrieved February 7, 2018. Jump up ^ `` Toys ' R ' Us Buys Toys.com Domain Name for $5.1 M ''. domainnamewire.com. February 27, 2009. Retrieved December 1, 2012. Jump up ^ Brohan, Mark ( April 20, 2011 ). `` Toys ' R ' Us opens a dedicated e-commerce fulfillment hub ''. internetretailer.com. Retrieved December 1, 2012. Jump up ^ `` Toys ' R ' Us 2012 10 - K ''. External links Wikimedia Commons has media related to Toys `` R '' Us. Wikinews has related news : US toy retail giant Toys R Us files for bankruptcy in US, Canada Official US retail website Corporate website Kohlberg Kravis Roberts Founders Jerome Kohlberg Jr. Henry Kravis George R. Roberts Selected current investments Academy Sports + Outdoors Aricent Group Bharti Enterprises Capsugel CICC Café Coffee Day Colonial Pipeline Del Monte Foods Dollar General Eastman Kodak El Paso Corp. 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Toys `` R '' Us Warner Music Group The Weather Channel Worldpay Aspen Education Group Aspen Achievement Academy Academy at Swift River Bromley Brook School Excel Academy Mount Bachelor Academy New Leaf Academy NorthStar Center Oakley School Wellspring Academies Retrieved from `` https://en.wikipedia.org/w/index.php?title=Toys_%22R%22_Us&oldid=856727440 '' Categories : Companies based in Passaic County, New Jersey Companies based in Ontario Companies that filed for Chapter 11 bankruptcy in 2017 Companies that have entered administration in the United Kingdom Retail companies of Canada Retail companies of the United States Toy companies of Canada Toy companies of the United States Retail companies established in 1948 Retail companies disestablished in 2018 Li & Fung Private equity portfolio companies Babycare Kohlberg Kravis Roberts companies Bain Capital companies Toy retailers Wayne, New Jersey Toys `` R '' Us 2005 mergers and acquisitions American companies established in 1948 Canadian companies established in 1983 Australian companies established in 1993 2009 disestablishments in the Netherlands 2018 disestablishments in the United Kingdom 2018 disestablishments in New Jersey 2018 disestablishments in Ontario 2018 disestablishments in Australia 1948 establishments in New Jersey 1984 establishments in the United Kingdom 1983 establishments in Ontario 1993 establishments in Australia Hidden categories : Pages containing links to subscription - only content Webarchive template wayback links Wikipedia pages semi-protected against vandalism Use mdy dates from May 2018 Interlanguage link template link number Talk View source Contents About Wikipedia Cebuano Dansk Deutsch Español Esperanto فارسی Français 한국어 Bahasa Indonesia Italiano עברית Nederlands 日本 語 Norsk Polski Português Română Русский Simple English Suomi Svenska ไทย Українська 粵語 中文 17 more Edit links This page was last edited on 27 August 2018, at 05 : 19 ( UTC ). 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Question: when did toys r us first come out
Answer: 1957