Share a Coke - wikipedia Share a Coke This article is incomplete. This is because, as discussed on the talk page, it needs an introduction, early history, and expansion based upon the independent sources... Please help to improve it, or discuss the issue on the talk page. ( June 2017 ) Share a Coke bottles with different names on them Share a Coke is a multi-national marketing campaign in for Coca - Cola. It debrands the traditional Coke logo, replacing `` Coca - Cola '' from one side of a bottle with the phrase `` Share a Coke with '' followed by a person 's name. The campaign, which uses a list containing 250 of the country 's most popular names ( generic nicknames and titles are also used in some cases ), aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011. Contents 1 Campaign effectiveness and outcomes 2 See also 3 References 4 External links Campaign Effectiveness and outcomes The Share a Coke campaign was subsequently rolled out in over 80 countries. In Australia, the advertising agency, Ogilvy have estimated that the campaign increased Coke 's share of the category by 4 % and increased consumption by young adults by 7 %. The campaign received multiple awards at the Creative Effectiveness Lion Awards at Cannes. In the United States, where the campaign is credited with increasing sales by more than 2 % and according to a piece by The Atlantic writer Kalle Oskari Mattila, said to have reversed more than 10 years of decline in Coke consumption, the company and its agency has sought ways to extend the campaign while maintaining its relevance. In 2015, the company extended the campaign by increasing the number of names to 1,000. Nicknames such as `` bro '', `` better half '' and `` sidekick '' were also added to the inventory of names. In 2016, the company replaced people 's names with lyrics from 70 popular songs including Lean on Me and We are the Champions. In 2017, the campaign returned to the US with a new variant ; holiday destinations. Bottles of coke are labelled with favourite summer holiday spots such as Hawaii, Ibiza, Barbados etc. Additionally, Coca - Cola collaborated with Fitzco / / Mccann and Score a Score to create over 1000 unique songs based on names found on bottles of Coke. Financial analysts and advertising experts have used the success of the ' Share - a-Coke ' campaign to remind marketers and advertisers of the need to personalise the communications message. See also Advertising management Brand management References ^ Jump up to : `` Share a Coke FAQs ''. Coca - Cola Great Britain. Retrieved 12 August 2013. Jump up ^ Fisher, Lucy ( 6 August 2013 ). `` Debranding : why Coca - Cola 's decision to drop its name worked ''. The Guardian. Retrieved 12 August 2013. Jump up ^ Ogilvy, Website - ' Our Work Page ', http://ogilvy.com.au/our-work/share-coke Jump up ^ B & T Weekly, `` Cannes : Share a Coke ' most successful in decades ' '', B & T Weekly ( Australia ), 18 June, 2014, http://www.bandt.com.au/advertising/Cannes-Share-a-Coke-most-successful-in-decades Jump up ^ Spary, S., `` From Share a Coke to Mad Men : the campaigns that defined Coke under Wendy Clark, '' Campaign Live, 17 November, 2015, http://www.campaignlive.co.uk/article/1372962/share-coke-mad-men-campaigns-defined-coke-wendy-clark Jump up ^ Esterl, M., `` Marketing Campaign That Put First Names on Bottles Reversed Downward Slide, '' Wall Street Journal, 25 September, 2014 Jump up ^ Mattila, Kalle Oskari ( 2016 - 09 - 08 ). `` Why Are So Many of Today 's Logos Wordless ? ''. The Atlantic. Retrieved 2018 - 08 - 05. Jump up ^ Rooney, B., ' Share a Coke ' is back with more of your names on bottles, ' CNN Money 14 April, 2014, http://money.cnn.com/2015/04/14/news/companies/name-share-a-coke-bottle Jump up ^ Ruhlin, W., `` Coke Swaps in Song Lyrics for Names in New ' Share a Coke ' Campaign, '' AOL Business, 31 March, 2016, https://www.aol.com/article/2016/03/31/coke-swaps-in-song-lyrics-for-names-in-new-share-a-coke-campai/21336287 Jump up ^ Mortimer, N., `` Share a Coke Campaign Returns with Holiday Destinations instead of Names '', The Drum, 19 April, 2017, http://www.thedrum.com/news/2017/04/19/share-coke-campaign-returns-with-holiday-destinations-instead-names Jump up ^ `` Coke Creates 1,000 - Plus Songs for Its ' Share a Coke ' Campaign ''. Retrieved 31 July 2018. Jump up ^ Grimes, T., `` What the Share a Coke Campaign Can Teach Other Brands, '' The Guardian ( UK ), 24 July, 2013, https://www.theguardian.com/media-network/media-network-blog/2013/jul/24/share-coke-teach-brands Jump up ^ Tarver, E., `` What Makes the ' Share a Coke ' Campaign So Successful ? '' Investopedia, 7 October, 2015, http://www.investopedia.com/articles/markets/100715/what-makes-share-coke-campaign-so-successful.asp Jump up ^ Saul, H., `` Coca - Cola ' Share a Coke ' Campaign Boosts US Sales for First Time in a Decade, '' The Independent ( UK ), 27 September, 2014 External links Official website ( United States ) Wikimedia Commons has media related to Share a Coke. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Share_a_Coke&oldid=855331791 '' Categories : Advertising campaigns 2011 introductions Promotional campaigns by Coca - Cola Human names Hidden categories : Articles to be expanded from June 2017 All pages needing factual verification Wikipedia articles needing factual verification from June 2017 Talk Contents About Wikipedia Add links This page was last edited on 17 August 2018, at 14 : 42 ( UTC ). Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: when did they start putting names on coke bottles
Answer: 2011