Beauty YouTubers - wikipedia Beauty YouTubers This article is an orphan, as no other articles link to it. Please introduce links to this page from related articles ; try the Find link tool for suggestions. ( March 2015 ) Beauty YouTubers, often referred to as `` beauty gurus '' or `` beauty vloggers '' or `` beauty influencers '', are typically young women and men who create and post videos about cosmetics, fashion and other beauty - related topics on YouTube. Contents 1 Background and trend 2 Professional and amateur YouTubers 3 Video styles and equipment 4 Well - known beauty YouTubers 5 References Background and trend In the YouTube beauty community, there are more than 45,000 YouTube channels specializing in fashion and beauty - related content, videos include makeup tutorials, cosmetic / skincare hauls, recommendations etc. Each month, over 50 million people watch over 1.6 billion minutes of consumer - created fashion and beauty videos on YouTube. Since 2006, there have been over 14.6 billion views on beauty - related videos, with an average of 700 million views per month in 2013. In 2015, 45.3 billion views on these Youtube videos were recorded and more than 10 million total beauty subscriber - ships. And the biggest audiences of YouTube beauty community are teenage girls who act as `` prosumers '' by creating and consuming content themselves. In the United Kingdom, beauty vlogging is a rapidly - growing industry that attracts 700 million hits per month also noting that two - fifths of British women are viewing online beauty tutorials. Professional and Amateur YouTubers Some beauty vloggers expand their career in the online beauty industry and earn an income by utilizing their channels as a way to branch out and utilize it for business purposes, also executed through collaborating with cosmetic and / or clothing brands to launch new products, while other youtubers choose to abide to the simple uploading of videos as a hobby. Generally, whether these youtubers choose to use their channel as a gateway into creating a name for themselves or as a personal hobby, beauty - related videos generally fall into the following categories : product reviews, makeup tutorials, hauls and personality clips. Within these categories, beauty YouTubers provide viewers with life advice while disclosing stories about personal experiences, share their positive and negative encounters with certain beauty products through trial - and - error, and demonstrate how to perform particular techniques in order to achieve specific makeup looks. While issuing this large amount of information, these channels also provide a forum for feedback. According to the article journal of University of Calgary, one of the most `` popular '' category of video is `` Get Ready With Me '' 's. These videos showcase how beauty YouTubers get ready for certain occasions going on in their day - to - day life and their daily rituals, whether it be a trip to the mall, special event, or even to just to go to bed. Besides creating videos, beauty YouTubers typically take part in media events such as `` BeautyCon Festivals, an annual beauty festival for brands and Internet celebrities, and Vidcon, a conference featuring YouTube stars, brands and media companies. Video styles and equipment Through these vloggers ' YouTube channels, various playlists can be found where all beauty - related content is divided into specific subcategories in respect to its distinct features. These subcategories include but are not limited to : Makeup Tutorials and Looks Routines and Get Ready With Me 's Favorites and Hauls How To 's Hair Tutorials Q&As and Chit Chats Vlogs Fashion Videos Holiday Tutorials Halloween Tutorials Makeup and product reviews Fall / Winter looks Spring / Summer looks Beauty YouTubers adopt a casual, friendly tone as they implement a face - to - face approach in their videos, featuring the vlogger seated in front of and speaking to the camera, creating the impression their viewers are sitting across from them. This method is communicative by enacting a realistic interaction with viewers. The medium does not require much in the way of expensive equipment or technological proficiency compared to traditional media. The most basic videos require only a computer with a webcam, an Internet connection, and basic editing software such as iMovie. The accessibility of the means to produce a vlog has contributed to the popularity and widespread production of videos in this format. Well - known beauty YouTubers Four of the top one hundred most subscribed - to channels on YouTube are beauty - related. Popular, nationally - recognized beauty channels include those of United Kingdom 's Zoe Sugg or `` Zoella '' at 11,801,645 subscribers, Mexico 's Mariand Castrejon or '' Yuya '' at 18,157,348 subscribers and Netherlands 's Nikkie de Jager or `` NikkieTutorials '' at 7,300,712 subscribers. According to The Telegraph in 2014, the top Beauty YouTubers from the UK are Zoella, `` Tanya Burr, '' with 3,682,513 subscribers, `` Sprinkle of Glitter '' with 2,573,247 subscribers, Beauty Crush with 1,826,666 subscribers, Fleur De Force with 1,420,334 subscribers, and Essie Button with 1,192,145 subscribers. The United States also has its own group of big name beauty YouTubers including : Michelle Phan, `` Michelle Phan, '' at 8,833,779 subscribers ; Bethany Mota with 10,339,824 subscribers ; Jaclyn Hill with 4,403,142 subscribers ; Carli Bybel with 5,502,748 subscribers ; Desi Perkins with 2,526,227 subscibers ; Katy DeGroot or `` LustreLux '' with 1,757,206 subscribers ; Laura Lee with 3,377,249 subscribers ; Manny MUA with 3,338,656 subscribes ; Tati Westbrook with 3,066,921 subscribers ; Casey Holmes with 1,493,131 subscribers ; Nicole Guerriero with 2,830,921 subscribers ; Patrick Starrr with 2,666,904 subscribers ; Christen Dominique with 2,772,743 subscribers ; and Kathleen Fuentes aka KathleenLights, with 3,299,999 subscribers. In 2017, according to Forbes Magazine, the top 10 beauty influencers were : Zoe Sugg, Michelle Phan, Huda Kattan, Nikkie de Jager, Shannon Harris, Jeffree Star, Kandee Johnson, Manny MUA, Christen Dominique and Wayne Goss. In August 2017, Mariand Castrejon Castañeda, whose YouTube Channel is entitled Yuya, held the highest number of subscribers within the beauty YouTuber realm. Jump up ^ `` YouTube most subscribed beauty channels 2017 Statistic. '' Statista, Statista, 2017, www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/. Accessed 15 Sept. 2017. Jump up ^ `` The Leading Role of Influencers in the YouTube Beauty Community '' ( PDF ). Jump up ^ `` Making Sense of Beauty Vlogging ''. Jump up ^ `` Beauty on YouTube 2015 ''. Jump up ^ `` Lights camera Lipstick : With millions of viewers - and millions of pounds changing hands - online beauty tutorials are one of Britain 's fastest - growing businesses. But for the young people involved it is about far more than just make - up. Eva Wiseman meets the vloggers. The Observer, 12. ''. Jump up ^ `` Making Sense of Beauty Vlogging ''. Jump up ^ `` The Revolution Will Be Soooo Cute : YouTube `` Hauls '' and the Voice of Young Female Consumers '' ( PDF ). Jump up ^ `` Makeup, YouTube, and Amateur Media in the TwentyFirst Century. Crash Cut '' ( PDF ). Jump up ^ `` How Beautycon is using subscriptions to reach beauty fans year - round ''. Jump up ^ `` Beautycon Dallas ''. Jump up ^ `` What Is VidCon, And Why Am I Here ? ''. Jump up ^ `` At VidCon, Small - Screen Stars and Big - Time Fame ''. Jump up ^ `` Carli Bybel ''. YouTube. Retrieved 2017 - 04 - 25. Jump up ^ `` Jaclyn Hill ''. YouTube. Retrieved 2017 - 04 - 25. Jump up ^ `` Making Sense of Beauty Vlogging ''. Jump up ^ `` Makeup, YouTube, and Amateur Media in the TwentyFirst Century '' ( PDF ). Crash Cut. Jump up ^ `` Makeup, YouTube, and Amateur Media in the TwentyFirst Century '' ( PDF ). Crash Cut. Jump up ^ `` Social media sensations : Top UK Beauty YouTubers ''. The Telegraph. Jump up ^ `` My Top 6 Beauty YouTubers - Champagne Laced ''. Champagne Laced. 2015 - 04 - 23. Retrieved 2017 - 03 - 31. Jump up ^ `` The 21 Most Influential Beauty Vloggers Of 2016 ''. Fashionista. Retrieved 2017 - 03 - 31. Jump up ^ `` Top Influencers 2017 : Beauty ''. Forbes. Retrieved 2017 - 08 - 04. Jump up ^ `` YouTube most subscribed beauty channels 2017 Statistic. '' Statista, Statista, 2017, www.statista.com/statistics/627448/most-popular-youtube-beauty-channels-ranked-by-subscribers/. Accessed 15 Sept. 2017. References Retrieved from `` https://en.wikipedia.org/w/index.php?title=Beauty_YouTubers&oldid=801912801 '' Categories : Beauty and makeup YouTubers Hidden categories : Orphaned articles from March 2015 All orphaned articles Talk Contents About Wikipedia Add links This page was last edited on 22 September 2017, at 18 : 41. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. 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Question: who is the biggest beauty guru on youtube
Answer: United Kingdom's Zoe Sugg or “Zoella”