Mike 's Hard Lemonade Co.. - Wikipedia Mike 's Hard Lemonade Co.. Mike 's Hard Lemonade Co. ( USA ) Type Privately held company Industry Flavored Malt Beverages Founded April 1, 1999 ( April 1, 1999 ) Headquarters Chicago, Illinois, United States Area served United States of America Website mikeshard.com Mike 's Hard Lemonade Co. is a flavored malt beverage supplier based in Chicago, IL. It is part of Mark Anthony Brands, Inc. : the fastest growing beer company in the U.S. as of 2017. Founded in 1999, Mike 's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its groundbreaking mike 's hard Lemonade. Contents 1 History 2 Products 3 Drink on the bright side campaign 4 Involvement in charities 5 References 6 External links History Mike 's was introduced in Canada in 1996 as a mix of vodka, natural flavors, and carbonated water. mike 's entered the U.S. market on April 1, 1999, replacing the vodka base with a proprietary malt base. Products Mike 's is offered in a variety of formats in both bottles and cans : singles, 6 - packs, and multi-packs. All flavors and formats are 5 % ABV, or 3.2 % ABV where required by law, and have been crafted to remove gluten. Besides their flagship lemonade, Mike 's offers a variety of permanent and seasonal flavors including Black Cherry, Strawberry, Watermelon, and many more. Drink on the bright side campaign In 2017, Mike 's launched the `` Drink on the bright side '' campaign, illustrating how consumers 's favorite times pair perfectly with mike 's. Utilizing the brand 's notorious yellow color, early internet culture, and happy imagery, the campaign received accolades for disrupting traditional beer advertising techniques. The campaign is continuing in 2018 with sponsored comedy tours, Snapchat filter integration, and a limited edition 6 - pack of the brand 's iconic lemonade. Involvement in charities Mike 's has a long history of working with charities, specifically supporting U.S. troops and breast cancer research. Mike 's donated nearly $1 MM to Boot Campaign throughout their partnership. Mike 's partnered with the USO in 2018, donating $250,000. As part of a fall seasonal package takeover, Mike 's contributes $250,000 / year to breast cancer research. References Jump up ^ Holden, Ronald. `` America 's Fastest - Growing Beer Brand, Mike 's Hard Lemonade, To Refocus On 25 - 29 Year Old Males ''. Forbes. Retrieved 2018 - 05 - 21. Jump up ^ `` Mike 's Hard FAQ ( nutrition ) ''. Retrieved 21 May 2018. Jump up ^ `` Mike 's Hard homepage ''. Retrieved 21 May 2018. Jump up ^ `` Hoping to Attract Millennial Men, Mike 's Hard Lemonade Rebrands With a Bright New Campaign ''. Retrieved 2018 - 05 - 21. External links Official website Retrieved from `` https://en.wikipedia.org/w/index.php?title=Mike%27s_Hard_Lemonade_Co.&oldid=850254804 '' Categories : Lemonade Alcopop Beer Hidden categories : Pages using infobox company with unsupported parameters All articles with unsourced statements Articles with unsourced statements from May 2018 Official website different in Wikidata and Wikipedia Talk Contents About Wikipedia Add links This page was last edited on 14 July 2018, at 18 : 59 ( UTC ). About Wikipedia

Question: what are the different kinds of mike's hard lemonade
Answer: lemonade