Ensure - Wikipedia Ensure For the verb insure, see insurance. For other uses, see Ensure ( disambiguation ). Ensure June 2012 Ensure product lineup Type Dietary supplement, Meal replacement Invented 1973 ; 45 years ago ( 1973 ) Cookbook : Ensure Media : Ensure Ensure is the brand name of nutritional supplements and meal replacements manufactured by Abbott Laboratories. A 237 - ml ( 8 - fl oz ) bottle of Ensure Original contains 220 calories, six grams of fat, 15 grams of sugar, and nine grams of protein. The top six ingredients are water, corn maltodextrin, sugar, milk protein concentrate, canola oil, and soy protein isolate. Contents 1 History 2 Products 3 See also 3.1 Similar products 4 References 5 External links History In 1903, Harry C. Moores and Stanley M. Ross launched the `` Moores & Ross Milk Company '', which specialized in bottling milk for home delivery for the first few years. By 1964, however, the company merged with Abbott Laboratories. A drink called Ensure was first marketed by Ross Laboratories in 1973. In the 1990s, Ensure and other nutritional drink products like Mead Johnson 's Sustacal and Nestlé 's Boost and Resource brands were fiercely competing to capture market share among healthy adults. In 1996, Ensure had sales of about $300 million and accounted for 80 % of protein supplement sales ; Abbott spent $45.4 million to advertise Ensure during the first nine months of 1996, around 70 % more than it spent during the same period of 1995. In 1995, the Center for Science in the Public Interest said that ads for Ensure were `` the most misleading food ad '' of that year. In 1997, Abbott settled charges from the Federal Trade Commission that it was falsely marketing Ensure as having a similar amount of vitamins as multivitamin supplements, as being recommended by doctors more than any other nutritional supplement, and as being recommended by doctors as a way to stay healthy and active for people who were otherwise healthy. Products When Abbott split off its pharmaceuticals division, Abbvie, in 2013, the Ensure product line remained with Abbott with the other nutritional products. As of 2016, variants of Ensure included : Ensure Original Ensure Original Pudding Ensure Plus Ensure Enlive Ensure High Protein Ensure Clear Ensure Light Ensure Compact Ensure Original Nutrition Powder Ensure Muscle Health As of 2016, Ensure Complete had been discontinued. Ensure has been used in the force feeding of hunger - striking prisoners at the United States ' Guantanamo Bay detention camps. See also Drink portal Food portal Dietary supplement Liquid diet Protein shake Therapeutic food Similar products Ambronite Huel Nutraloaf Plumpy'nut SlimFast Soylent References Jump up ^ `` Ensure ® Original Milk Chocolate Nutrition Shake '', ensure.com. ^ Jump up to : `` Ross Laboratories ''. Ohio History Central. Retrieved 25 October 2016. ^ Jump up to : Burros, Marian ( 8 January 1997 ). `` Eating Well ''. The New York Times. Retrieved 9 February 2017. Jump up ^ Gellene, Denise ( 3 January 1997 ). `` Ensure Maker Settles Ad Charges ''. Los Angeles Times. Jump up ^ `` Docket No. C - 3745 : In the Matter of Abbot Laboratories, a corporation '' ( PDF ). FTC. May 30, 1997. Jump up ^ Marbury, Donna ( November 29, 2012 ). `` As Abbott and AbbVie move toward split - up, Wall Street waits ''. Medill Reports. Retrieved 26 October 2016. Jump up ^ `` Ensure Products ''. Ensure. Retrieved 26 October 2016. Jump up ^ `` Ensure Original Pudding ''. Abbott Nutrition. Retrieved 26 October 2016. Jump up ^ `` Muscle drink with HMB targets the middle - aged ''. LA Times. May 29, 2011. Retrieved 26 October 2016. Jump up ^ `` Ensure Complete ''. Ensure. Retrieved 26 October 2016. Jump up ^ Photos from Guantanamo 's force - feeding facilities, Washington Post 10 May 2013 External links Official website This business - related article is a stub. You can help Wikipedia by expanding it. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Ensure&oldid=847527278 '' Categories : Dietary supplements Abbott Laboratories Business stubs Talk Contents About Wikipedia Español Edit links This page was last edited on 26 June 2018, at 00 : 29 ( UTC ). Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: where does the protein in ensure come from
Answer: milk