Scion ( automobile ) - wikipedia Scion ( automobile ) This article is about the car division of Toyota. For other uses, see Scion. Scion Former type Division of Toyota Industry Automotive industry Fate Absorbed into Toyota Founded June 9, 2003 ; 14 years ago ( 2003 - 06 - 09 ) Defunct August 5, 2016 ; 13 months ago ( 2016 - 08 - 05 ) Headquarters Torrance, California, U.S. Area served United States and Canada Key people Andrew Gilleland ( VP, US ) Parent Toyota Website Scion.com Scion is a discontinued marque of Toyota that started in 2003. It was designed as an extension of its efforts to appeal towards younger customers. The Scion brand primarily featured sports compact vehicles ( primarily badge engineered from Toyota 's international models ), a simplified `` pure price '' model, and eschewed trim levels in favor of offering a single trim for each vehicle with a range of factory and aftermarket options for buyers to choose from to personalize their vehicle. The Scion name, meaning the descendant of a family or heir, refers both to the brand 's cars and their owners. The brand first soft launched in the United States at selected Toyota dealers in the state of California in June 2003, before expanding nationwide by February 2004. In 2010, Scion expanded into Canada. In an effort to target the generation Y demographic, Scion primarily relied on guerrilla and viral marketing techniques. Scion was originally launched with promises of short product cycle and value based partly on low dealer margins, which became difficult to keep as sales fell after the economic downturn. On February 3, 2016, Toyota announced that it would shut down the Scion brand in August 2016, with selected models to be re-branded as Toyota vehicles for the 2017 model year. Contents 1 History 1.1 Struggles 1.2 Discontinuation 2 Lineup 3 Pricing, accessories, and availability 4 Post-production accessories 5 Release series 6 Target market 7 Advertising 8 Sales 9 See also 10 References 11 External links History In 1999, Toyota launched Project Genesis, an effort to bring younger buyers to the Toyota marque in the United States. This project aimed to create a `` marque within a marque '' in sales and advertising strategy for compact and coupe models sold by Toyota. The effort, which included the introduction of the Toyota Echo economy car, along with late generation Toyota MR - 2 and Toyota Celica models, was judged unsuccessful and cancelled in 2001. In response, Toyota chose to launch a separate marque, an effort called Project Exodus. A Los Angeles - based digital design company, Fresh Machine, was retained by Toyota to develop the brand, logo, and website. This project became known as Scion. Toyota had previously participated in a project in Japan with other Japanese companies who attempted to market products to younger buyers. Toyota manufactured three vehicles under the WiLL brandname, which were exclusive to Toyota NETZ Store Japanese dealerships. Scion xA Scion is marketed as a youth brand and was first introduced in March 2002, at the New York Auto Show. There were just two concept vehicles, the bbX ( which became the xB ), and the ccX ( which became the tC ). The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 9, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next - generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation - only, no - camera event in Miami. Both cars were then publicly unveiled on February 8, 2007 at the Chicago Auto Show. Scion Hako concept In September 2010, Scion expanded into Canada, with vehicles offered at 45 selected dealers starting in Toronto, Montreal, and Vancouver, followed by other cities. Launch models included the tC, xD, and xB. The first new Scions were shown in Canada at the 2009 Montreal International Auto Show. Struggles Sales of the Scion brand were down to a low of 45,678 for the 2010 model year, compared to over 170,000 for 2006. The management tried to resuscitate the brand, hoping to sell 35,000 to 45,000 tC in a year after the model was redesigned for 2011. The iQ 's sales dropped more than 60 % from 2012, and the xD 's sales were projected to be under 9,000 for 2013. In late 2013, Toyota announced that Toyota dealers can drop the flagging Scion marque without penalty ( though this could be a step away from the previous penalties of not adhering to the `` Pure Price '' policy within Scion ). In 2015, Scion released the iM hatchback, based on the international Toyota Auris. and the iA sedan, based on the Mazda Demio. At the same time, the iQ, xB, and xD were discontinued. Discontinuation On February 3, 2016, Toyota announced that the Scion brand would be phased out after the 2016 model year. The FR - S, iA, and iM were re-badged as Toyota models Toyota 86, Yaris iA, and Corolla iM respectively, for the 2017 model year, while the tC was discontinued entirely. The C - HR, originally scheduled to launch as a Scion model, was rebranded as a Toyota. The change is not expected to cause disruption to service options, as Scion models were sold and serviced at Toyota dealerships. The Scion FR - S was renamed the Toyota 86 in North America instead of Toyota FR - S as was initially reported. Lineup Scion tC Scion iQ Scion had five models in 2014 : the second - generation tC, a 3 - door liftback based on the European - marketed Toyota Avensis sedan ; the second - generation xB, a 5 - door box - shaped compact wagon sold as the Toyota Corolla Rumion in the Japanese market ; the iQ, an ultra-compact city car first going on sale in the western United States in December 2011 ; the xD, a 5 door - subcompact car that is sold in Japan as the second generation Toyota ist, which is based on the Yaris platform with the tenth - generation Corolla 's engine ; and a rear - wheel drive sport car, the FR - S. In April 2012, Jack Hollis ( Vice President of Scion ) announced that the xB and xD would be dropped after 2012, supposedly in favor of all new models from Toyota 's hatchback division, Daihatsu. In the meantime, Scion will focus its sales heavily on the iQ passenger car and the FR - S sports coupe, alongside the second generation tC. As of April 2013, both the Canadian and US Scion websites continued to sell the xB and xD with mild facelifts. Scion announced in June 2015 that the xB would be dropped from the lineup, presumably to make way for the forthcoming iM hatchback. On February 3, 2016, Toyota announced that it would discontinue the Scion brand in August 2016, with selected models to be re-branded as Toyota vehicles for the 2017 model year. Scion xA MY 2004 -- 2006 ( replaced by the xD ) Scion xB MY 2004 -- 2015 Generation 1 : MY 2004 -- 2006 Generation 2 : MY 2008 -- 2015 Scion tC MY 2005 -- 2016 Generation 1 : MY 2005 -- 2010 Generation 2 : MY 2011 -- 2016 Scion xD MY 2008 -- 2014 Scion iQ MY 2012 -- 2015 Scion FR - S MY 2013 -- 2016 ( Rebranded as Toyota 86 for the 2017 model year. ) Scion iA MY 2016 ( Rebranded as Toyota Yaris iA for the 2017 model year. ) Scion iM MY 2016 ( Rebranded as Toyota Corolla iM for the 2017 model year. ) Pricing, accessories, and availability Scion used sales tools such as `` Pure Price '' and monospec trim levels with a wide selection of factory and TRD accessories. Extensive market research and testing with millennial consumers formed the basis of the Scion badge. Scion xB / Toyota bB `` Pure Price '' means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation, though it is commonly seen that dealers will sometimes add aftermarket accessories to the car in order to mark them up and increase profit on the sale. The concept aims to be open and consistent to all customers. The concept is not new to the American market, having been introduced in the early 1990s by the Geo and Saturn marques of General Motors. Scion 's sales approach thus differs greatly from that of the larger Toyota entity. In the United States, for instance, the Toyota Camry is offered with four different trim levels intended for different crowds ( budget - conscious, mainstream, sports - oriented and luxury ) ; all Scions, in contrast, have only one standard trim level ( monospec ) and are designed to be uniquely customized for the driver. Post-production accessories Aftermarket customized Scion tC Scion offered about 150 different accessories ; other after - market companies through the Optōmize Scion program offer to add other accessories, as well. For example, one can add a subwoofer as well as different types of decals. The tC had offered an optional supercharger to increase power from 161 to 200 hp ( 120 to 150 kW ), but this option was since discontinued in 2007 due to early failure of the bearings inside the centrifugal blower. All accessories are sold individually, and do not require special packages. However, some options, such as Ground Effects, do prevent other accessories ( such as mud flaps ) from being installed. Companies that participated in the Optōmize Scion program include GReddy, OBX, RÄZO, a few car detailing companies, and others. Release Series Beginning in the second quarter of 2004 with the launch of the 2004 Scion xB RS 1.0 ( Release Series 1.0 ), followed by the Scion xA RS 1.0, Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brand name, with their exterior colors tending to be loud or bright hues ( e.g. orange, yellow, red, blue, green ). Because of the growing popularity of the Scion product line and the scarce production runs ( most dealers only get 2 - 3 of each RS model ), these limited edition vehicles quickly sold out. Pre-ordering is available at each dealership on a first - come, first - served basis. To the customer 's benefit, Scion 's `` Pure Price '' MSRP bounds dealerships against market - demand vehicle mark - up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity. Scion xB RS 1.0 xB RS 1.0 only available in Hot Lava Orange with 2100 units produced ( 504 units w / 5spd, 1596 units w / automatic ) xA RS 1.0 only available in Absolutely Red with 1550 units produced 2005 xB RS 2.0 only available in Solar Yellow with 2500 units produced xA RS 2.0 only available in Spectra Blue Mica with 1700 units produced tC RS 1.0 only available in Absolutely Red with 2500 units produced Scion tC RS 1.0 2006 xB RS 3.0 only available in Envy Green with 2200 units produced xA RS 3.0 only available in Stingray Metallic light blue with 2500 units produced tC RS 2.0 only available in Blue Blitz Mica with 2600 units produced xB RS 4.0 only available in Maziora Torched Penny ( polarized goldish brown ) with 2500 units produced 2007 tC RS 3.0 only available in Blizzard White with 2500 units produced Scion xD 2008 xB RS 5.0 only available in Gold Rush Mica with 2500 units produced tC RS 4.0 only available in Galactic Gray Mica with 2300 units produced xD RS 1.0 only available in Hot Lava Orange with 2000 units produced Scion FR - S 2009 xB RS 6.0 only available in Absolutely Red with 2500 units produced tC RS 5.0 only available in Gloss Black with 2000 units produced xD RS 2.0 only available in Wasabi Green with 2000 units produced xB RS 7.0 only available in Murasaki Purple with 2000 units produced tC RS 6.0 only available in Speedway Blue with 1100 units produced 2011 xB RS 8.0 only available in Voodoo Blue with 2200 units produced xD RS 3.0 only available in xPRESSO with 1500 units produced 2012 xB RS 9.0 only available in Hot Lava with 1500 units produced xD RS 4.0 only available in Blizzard Pearl with 800 units produced tC RS 7.0 only available in High Voltage Yellow with 2200 units produced 2013 tC RS 8.0 Only available in Absolutely Red with 2000 units produced 2014 FR - S RS 1.0 Only available in Yuzu Yellow with 1500 units produced 2015 tC RS 9.0 Only available in Two - Tone Black / Orange color with 2000 units produced. 2016 FR - S RS 2.0 Only available in a khaki color called `` Lunar Storm '' with 1000 units produced. Target market This section 's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia 's guide to writing better articles for suggestions. ( July 2017 ) The median age of a Toyota consumer was, as of February 2007, 54 years old. Comparatively, Scion 's average buyer age is the lowest in the industry, at 39 years old. Initially, Scion 's first two cars ( the xA and xB ), while unusual for American roads, were well received among consumers not interested in standard entry - level vehicles. The tC was also well received with brisk sales. The best selling year of the marque since introduction was 2006 with 173,000 vehicles sold. But sales slid since then to 57,961 vehicles in 2009. By 2010, the tC has become the mainstay of the brand, accounting for over 40 % of all Scion sold since the brand was established. In the U.S., sales of the xB have been dropping after the introduction of the second generation, from a peak of over 60,000 to 17,017 in 2011 ; sales of the xD fell to 9,573 in 2011 from 32,603 in 2006. Over a million Scion - branded cars were sold. Over 70 % were sold to people new to Toyota and just over 50 % of the cars sold were to people under the age of 35. Buyers of the tC has the average age of 29, the lowest average age in the industry. Advertising Scion Fuse concept To advertise Scion, Toyota began a promotional campaign using a form of guerrilla marketing, using posters and ads in movie theaters and TV to direct consumers to its various `` want2bsquare '' web sites. Scion 's marketing endeavors extended to sponsorships, such as that of VBS. tv 's show, Thumbs Up !, which features David Choe hitchhiking across the United States. Scion sponsored two commercials featuring Concours race car driver Matt Verbin during the Castle Hill Concours d'Elegance, which show him racing a custom painted yellow and orange xB on Cambridge streets. Scion also teamed with Gaia Online, providing the xB, xD, and tC as a choice for user cars, as well as other things across the site. 2006 Scion tC Scion also uses smaller, regional viral campaigns to reach niche demographics. Online campaigns such as Scion xPressionism allow a user to modify and design their own Scion with graphics, decals, and aftermarket car parts. Online advertising, much of it quirky and offbeat, is part of Scion 's marketing mix for both these campaigns and for the launch of new models. Shows like Slick 's Picks go around the country interviewing artists, stores, and events ; and puts short videos on the site. Scion Radio 17 is an internet - radio initiative that features 17 non-mainstream channels, ranging from rock and hip hop to electro and soul. Scion AV serves as the brand 's lifestyle marketing initiative, funding projects in music, art, and film. In August 2008, Scion released the `` United by Individuality '' ad campaign, featuring over 300 Scion owners ' vehicles in various magazine articles, commercials, and billboards. The latest commercial video shows a convoy of Scions parading through the desert in Boulder City, Nevada. These videos and ads can be seen on Scion 's website. Sales Model 2003 2005 2006 2007 2008 2009 2011 2012 2013 2014 2015 Total FR - S 0 11,417 18,327 14,062 10,507 54,313 iQ 0 248 8,879 4,046 2,040 482 15,695 tC 28,062 74,415 79,125 63,852 40,980 17,998 15,204 22,433 22,666 19,094 17,947 16,459 418,235 xB 6,936 47,013 54,037 61,306 45,834 45,220 25,461 20,364 17,017 19,789 17,849 16,583 15,223 392,632 xD 10,948 27,665 14,499 10,110 9,573 10,756 9,005 7,377 794 100,727 xA 3,962 24,184 28,033 32,603 9,547 39 98,371 iA 7,605 7,605 iM 5,097 5,097 Total 10,898 99,259 156,485 173,034 130,181 113,904 57,961 45,678 49,271 73,507 68,321 58,009 56,167 1,092,675 See also Japanese Car portal eBox ( a conversion of a Scion xB into BEV ) References Jump up ^ Bruce, Chris ( September 24, 2015 ). `` Andrew Gilleland is new VP of Scion, Murtha moves to Toyota ''. Autoblog.com. Retrieved January 6, 2016. ^ Jump up to : `` Overview : The ScionStory ''. MSN Autos. 2009. 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Retrieved September 28, 2009. ^ Jump up to : `` Scion xB Release Series 6.0 ''. Askmen.com. Retrieved September 28, 2009. Jump up ^ `` 2004 Scion xB Series 1.0 ''. Topspeed.com. May 17, 2006. Retrieved January 8, 2012. Jump up ^ Walter J Keegan Jr. `` Scion xB Release Series 2.0 ''. Autoblog.com. Retrieved January 8, 2012. Jump up ^ Walter J Keegan Jr. `` Scion xA Release Series 2.0 ''. Autoblog.com. Retrieved January 8, 2012. Jump up ^ Justin Kaehler. `` Scion tC Release Series 1.0 ''. Cars.ign.com. Retrieved January 8, 2012. Jump up ^ Joel Arellano. `` Scion xB RS 3.0 ''. Autoblog.com. Retrieved January 8, 2012. Jump up ^ `` Scion announces pricing for RS 3.0 ''. Theautochannel.com. Retrieved January 8, 2012. Jump up ^ Justin Kaehler. `` IGN Scion tC RS 2.0 ''. Cars.ign.com. Retrieved January 8, 2012. Jump up ^ `` Scion xB 4.0 Final Release ''. Blogs.motortrend.com. October 16, 2006. Retrieved January 8, 2012. Jump up ^ `` Scion tC Release Series 3.0 ''. Automoblog.net. 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Jump up ^ Nicholas Maronese ( April 24, 2012 ). `` Scion killing off xB, xD models ''. Sympatico autos. Jump up ^ `` Scion Brand to Transition to Toyota Scion ''. pressroom.toyota.com ( Press release ). Retrieved 2016 - 02 - 05. Jump up ^ `` Toyota Gives Scion Brand the Axe ''. Motor Trend. Retrieved 2016 - 02 - 05. Jump up ^ `` MediaPost Publications Toyota 's Scion Goes After Teens in Gaia ''. Mediapost. June 21, 2007. Retrieved September 28, 2009. Jump up ^ `` Scion 's Internet Radio Station, iPhone App ''. Radio Business Report. Retrieved September 28, 2009. Jump up ^ Halliday, Jean ( April 4, 2005 ). `` Scion brand enters the music business ''. Automotive News. Retrieved February 7, 2013. Jump up ^ Sisario, Ben ( September 27, 2011 ). `` Toyota Scion is Backing Indie Bands to Sell Cars ''. The New York Times. Retrieved February 7, 2013. Jump up ^ `` ATTIK Launches New Website at Attik.Com - Technology News ''. Redorbit.com. Retrieved September 28, 2009. External links Wikimedia Commons has media related to Scion vehicles. 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Question: when did the first scion frs come out
Answer: 2013