The Look ( band ) - wikipedia The Look ( band ) The Look Origin Ely, Cambridgeshire, England Genres New wave, pop Years active 1979 -- 1983 ; 2005 -- 2006 ; 2012 - present Labels MCA, Towerbell, Angel Air Website http://www.thelookmusic.com/ Members Jonny Whetstone Gus Goad Mick Bass Trevor Walter The Look are a UK pop band, who had a number six hit single in the UK Singles Chart in 1981, with `` I Am The Beat ''. Career From Ely, Cambs. and originally named The Kreed, the band changed their name to The Look when they moved to London. Their lead singer and frontman was Jonny Whetstone ( born c. 1955 ). After the minor follow - up hit, `` Feeding Time '' ( No. 50, 1981 ), their third single `` Tonight '' failed to reach the charts. The singles, and self - titled album, were released on the MCA Records label. Further singles including `` Three Steps Away '' also missed the Top 75. The group moved to Towerbell Records, an indie label. The Look disbanded in 1983. They returned after a long absence in April 2005 with a new album, entitled Pop Yowlin ', on Angel Air Records. It received a warm critical reception, including from Allmusic. Gus Goad toured with Ian Hunter 's Rant Band from 2000 to 2004 and also appeared on Never Mind the Buzzcocks in 2006 in the Identity Parade. A new album, `` Tunes and Stories '' was released in 2012, featuring Alex Baird from The Jags on drums. They had their first live show in seven years at The Water Rats in London on 26 March 2013, organised by GM Records Presents. Band members Jonny Whetstone - lead vocals, guitar Gus Goad - bass guitar, guitar, backing vocalist Mick Bass - guitar, keyboards, backing vocalist Trevor Walter - Drums References ^ Jump up to : Roberts, David ( 2006 ). British Hit Singles & Albums ( 19th ed. ). London : Guinness World Records Limited. p. 328. ISBN 1 - 904994 - 10 - 5. Jump up ^ Songfacts.com ^ Jump up to : Allmusic.com - album overview Jump up ^ GM Records Presents - Listings, retrieved 2013 - 01 - 21 Jump up ^ Allmusic.com - overview MusicBrainz : c48e9973 - b5f8 - 4ad5 - 9260 - 16acd9505dd0 Retrieved from `` https://en.wikipedia.org/w/index.php?title=The_Look_(band)&oldid=819498825 '' Categories : English new wave musical groups English pop music groups Musical groups established in 1979 Hidden categories : Use dmy dates from January 2015 Use British English from January 2015 Articles with hCards Wikipedia articles with MusicBrainz identifiers Talk About Wikipedia Add links This page was last edited on 9 January 2018, at 18 : 23. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: who sang i in demand i am the beat
Answer: The Look