Brochure - Wikipedia Brochure A brochure is an informative paper document ( often also used for advertising ) that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. Brochures are distributed in many different ways : as newspaper inserts, handed out personally, by mail or placed in brochure racks in high traffic locations especially in tourist precincts. They may be considered as grey literature. Contents 1 Description 2 Varieties 3 Editing and design 4 Printing 5 See also 6 References Description A brochure is usually folded and only includes summary information that is promotional in character. A booklet is usually several sheets of paper with a cardstock cover and bound with staples, string or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer or bulletin. Varieties 1 : letter / C tri-fold, 2 : gate tri-fold, 3 : roll / double gate fold, 4 : accordion z-fold, 5 : double ( parallel ) fold, 6 : double right - angle / French fold Brochures are now available in electronic format and are called e-brochures. They have the added benefit of having unlimited distribution and cost savings when compared to traditional paper brochures. The most common types of single - sheet brochures are the bi-fold ( a single sheet printed on both sides and folded into halves ) and the tri-fold ( the same, but folded into thirds ). A bi-fold brochure results in four panels ( two panels on each side ), while a tri-fold results in six panels ( three panels on each side ). Other brochure fold arrangements are possible : the accordion or `` z-fold '' method, the `` c-fold '' method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z - folded brochure. Booklet brochures are made of multiple sheets most often saddle - stitched, stapled on the creased edge, or perfect bound like a paperback book, and result in eight or more panels. Editing and design Brochures leaflets are carefully edited to promote an organisation or business, to sell a service or product, raise awareness or to champion a cause. Editors will be clear who they are trying to reach and define their target audience. They will also be conscious of skillful layout and design aimed at attracting the attention of their readers. Printing Brochures are often printed using four - color process on thick, glossy paper to give an impression of quality. Businesses may print small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities at a lower cost per unit. Compared with a flyer, a brochure usually uses higher - quality paper, more color, and is folded. See also Literature portal Propaganda References Jump up ^ Muzaffer Uysal ; Daniel Fesenmaier ( 12 November 2012 ). Communication and Channel Systems in Tourism Marketing. Routledge. pp. 11 2. ISBN 978 - 1 - 136 - 58697 - 2. Jump up ^ Everyone, Webs For. `` eBrochure benefits - eBrochures For Everyone ( Page Turning Catalogues and Brochures ) ''. www.ebrochuresforeveryone.co.uk. Retrieved 2017 - 01 - 16. Jump up ^ `` Types of Brochures - Brochure Types ''. www.brochuredesignservice.com. Retrieved 2017 - 11 - 13. Jump up ^ Spencer - Thomas, Owen ( 2018 ). `` Designing Leaflets and Brochures ''. Owen Spencer - Thomas. Retrieved 2018 - 02 - 13. Look up brochure in Wiktionary, the free dictionary. Wikimedia Commons has media related to Brochures. This advertising - related article is a stub. You can help Wikipedia by expanding it. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Brochure&oldid=825890732 '' Categories : Advertising publications by format Grey literature Promotion and marketing communications Marketing Advertising stubs Talk Contents About Wikipedia Български Català Čeština Dansk Deutsch Eesti Español Esperanto فارسی Français Frysk 한국어 Bahasa Indonesia Italiano Basa Jawa Қазақша Bahasa Melayu Nederlands 日本 語 Norsk Oʻzbekcha / ўзбекча Polski Português Română Русский Svenska Türkçe Українська Tiếng Việt 20 more Edit links This page was last edited on 16 February 2018, at 00 : 56. About Wikipedia

Question: a brochure is an example of which form of communication
Answer: promotional documents