PlentyOfFish - wikipedia PlentyOfFish This is the current revision of this page, as edited by 117.248. 141.231 ( talk ) at 20 : 39, 25 July 2017. The present address ( URL ) is a permanent link to this version. Revision as of 20 : 39, 25 July 2017 by 117.248. 141.231 ( talk ) ( diff ) ← Previous revision Latest revision ( diff ) Newer revision → ( diff ) PlentyOfFish Type Match Group div IAC Inc 2015 Industry Internet Founded 2003 Headquarters Vancouver, British Columbia, Canada Area served Australia Brazil Canada Ireland United Kingdom United States Key people IAC Revenue US $ 100 million ( 2014 estimated ) Owner Match.com ( Match Group / IAC ) Number of employees 75 Website www.pof.com PlentyOfFish ( POF ) is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil, and the United States. It is available in nine languages. The company, based in Vancouver, British Columbia generates revenue through advertising and premium memberships. While it is free to use, PlentyOfFish offers premium services as part of their upgraded membership, such as who has `` liked '' a member through the service 's Tinder - like MeetMe feature, and allowing users to see whether a message has been read and / or deleted. Contents 1 History 2 Staff 3 Technical details 4 Statistics 5 References 6 External links History Markus Frind, CEO and Founder of PlentyOfFish Media Inc., graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology. In 2004, PlentyOfFish became a full - time business for Frind. He ran the site independently until 2008, when he began hiring other employees at his new Vancouver headquarters. In 2009, PlentyOfFish also launched a contest with Lady Gaga allowing single members to go together and meet the singer during The Fame Ball Tour. The website for PlentyOfFish appeared in several music videos in 2010 : in Lady Gaga 's `` Telephone '', Natasha Bedingfield 's `` Touch '', Ke $ ha 's `` We R Who We R '', Flo Rida and Akon 's `` Available '', Jason Derulo 's `` Ridin ' Solo '', and 3OH ! 3 's `` Double Vision ''. In 2011, it appeared in Britney Spears 's music video for `` Hold It Against Me ''. Many of these appearances are undisclosed paid product placements which have met with highly negative reviews. In 2010, PlentyOfFish launched mobile apps for iPhone and Android. But now it is also available in iPad, and Windows phone. As of May 2013, about 70 % of PlentyOfFish 's logins come from mobile devices. In a June 2014 interview, Frind edited this number and now attributes 85 % of all PlentyOfFish traffic to mobile with the number growing weekly. On January 21, 2011, it was discovered that the PlentyOfFish website had been hacked which exposed the personal and password information on nearly 30 million user accounts. Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure. At the time this received global media exposure and security experts blamed PlentyOfFish for the security and privacy lapse specifically for keeping users ' passwords unsecured. On February 28, 2012, the parents of US Army Lieutenant Peter Burks sued PlentyOfFish. The parents ' lawsuit alleges photos of their son, who was killed in Iraq in 2007, were used without permission. The parents were seeking compensatory and punitive damages. In an August 2012 interview, Markus Frind stated that based on the millions of relationships and marriages PlentyOfFish has created over the past several years, it is estimated that over one million babies have been born as a result of the website. On May 20, 2013, Frind implemented several changes to the website with the stated goal of focusing on `` meaningful relationships. '' Among these changes were the removal of the `` intimate encounters '' option. A related feature that was eliminated was the option to contact clients of age differences greater than `` Markus, '' presumably Frind, found tasteful. Although the PlentyOfFish site and its `` matching '' criteria continue to match couples with age differences greater than the 14 year guideline, attempts to contact the `` matches '' resulted in an inbox message from Markus stating, among other things, `` ( t ) here is no reason for a 50 year old man to contact a 18 year old woman. '' Another implementation included with the changes is no longer allowing male users to attach images to messages. On March 25, 2015, Plentyoffish Media Inc. paid $48,000 as part of an undertaking for an alleged violation of Canada 's Anti-Spam Law ( CASL ). It was the second company in Canada to be punished by the CRTC under the enforcement of this legislation. On July 14, 2015, PlentyOfFish was sold for $575 million to The Match Group ( owner of Match.com, OKCupid and Tinder ). Staff The site relied on volunteers to monitor forums and sort through the 50,000 new photos that come in each day. By 2012 PlentyOfFish employed 75 people, including programmers, marketing managers, and customer service representatives. Technical details The website uses the following technology : ASP.NET 2.0 Microsoft SQL Server 2005 Statistics Registered users : 100,000,000 ( March 2015 ) Dating site ranking in the UK : 1 ( Comscore May 2011 ) Dating site ranking Worldwide : 1 ( Hitwise, August 2011 ) U.S. site by market share : 1, with 18.57 % of the market ( Hitwise, August 2012 ) Number of page views a month : 2 Billion ( April 2012 ) References ^ Jump up to : Orton, Tyler ( March 17, 2015 ). `` PlentyOfFish hits 100 million users, releases revenue numbers for first time ''. Business Vancouver. Retrieved May 3, 2015. Jump up ^ `` POF Takes Top Spot In Brazil at OPW ''. Retrieved February 16, 2012. Jump up ^ `` PlentyOfFish.com How one man beat the big guys at ARCast.TV ''. Retrieved August 3, 2007. Jump up ^. Itbusiness.ca. 2012 - 02 - 14 http://www.itbusiness.ca/it/client/en/home/News.asp?id=66105. Retrieved 2012 - 05 - 18. Missing or empty title = ( help ) Jump up ^ `` Plenty of Fish Fact Sheet at POF ''. Retrieved February 3, 2009. Jump up ^ `` Plenty of Fish Upgrade ''. Retrieved January 13, 2011. Jump up ^ `` School of Computing and Academic Studies : Computer Systems Technology ''. B.C. Institute of Technology. Archived from the original on October 12, 2007. Retrieved December 9, 2007. Jump up ^ Lehman, Michael ( 2007 ). `` IIS Show # 10 -- PlentyOfFish.com and IIS 6 = Plenty of performance ''. Channel 9. Retrieved April 12, 2007. Jump up ^ Chafkin, Max ( January -- February 2009 ). `` POF technical support ''. Inc. Retrieved February 21, 2009. Jump up ^ Ein, News ( November 2010 ). `` PlentyofFish.com Teams Up With Lady Gaga ''. Retrieved January 19, 2010. Jump up ^ `` Jason Derulo Is Ridin ' Solo on PlentyofFish.com ''. June 2010. Retrieved February 18, 2011. Jump up ^ Hampp, Andrew ( 2010 - 03 - 13 ). `` How Miracle Whip, Plenty of Fish Tap Lady Gaga 's ' Telephone ' ''. Advertising Age. Retrieved 2012 - 08 - 07. Jump up ^ Elliott, Stuart ( 2011 - 02 - 17 ). `` Plenty of Fish, a Dating Site, Promotes Itself in Music Videos ''. New York Times. Retrieved 2012 - 08 - 07. Jump up ^ Weiner, Juli. `` PlentyOfFish.com, Get Out of Music Videos and Get Back to the Internet ''. Vanity Fair. Retrieved 2012 - 08 - 07. Jump up ^ Kelly, Liz ( 2011 - 02 - 18 ). `` Celebritology 2.0 - Britney Spears debuts ' Hold It Against Me ' video / infomercial ''. Washington Post. Retrieved 2012 - 08 - 07. Jump up ^ Torat, Hossain ( 2017 - 05 - 10 ). `` Dating in a Mobile Device ''. The bNewTech Post. Retrieved 2017 - 05 - 10. Jump up ^ `` Plenty of Fish dating app review ''. theappzine.com. Jump up ^ De Lacey, Martha ( 2013 - 05 - 22 ). `` Internet dating boss admits most of the woman on his site ' looking for no - strings sex ' are actually MEN ''. MailOnline. Retrieved 2013 - 05 - 22. Jump up ^ Brooks, Mark. username / jlittle67 / 2016 / pof.com `` POF Interview With CEO Markus Frind '' Check url = value ( help ). Online Personals Watch. Retrieved 22 July 2014. ^ Jump up to : `` PlentyofFish.com Hacked, Blames Messenger ''. Krebsonsecurity.com. 2011 - 01 - 31. Retrieved 2012 - 05 - 18. Jump up ^ `` Plenty of Fish hacked, CEO recounts bizarre ordeal with hacker in blog post FP Tech Desk Financial Post ''. Business.financialpost.com. 2011 - 01 - 31. Retrieved 2012 - 05 - 18. Jump up ^ `` Canadian dating site Plenty of Fish sued for using dead U.S. soldier 's photo ''. National Post. Retrieved 2012 - 02 - 20. Jump up ^ Clay, Kelly ( August 23, 2012 ). `` How One Man Made A Million Babies With Free Online Dating ''. Forbes. Retrieved 2012 - 09 - 17. Jump up ^ Bignell, Paul ; Hastings, Rob ( May 2013 ). `` Plenty of Fish dating site founder pulls ' Intimate Encounters ' option to ward off sleazy men = Ein ''. The Independent. Retrieved 2013 - 05 - 22. Jump up ^ incognito ( May 2013 ). `` POF changes : Age Restrictions + or - 14 years AND intimate encounters ''. http://www.datingfora.com. Retrieved 2013 - 10 - 28. External link in publisher = ( help ) Jump up ^ `` NEW CHANGE : Males can no longer send private images to other users. ''. Jump up ^ `` Plentyoffish Media Inc. pays $48,000 for alleged violation of Canada 's anti-spam law ''. Government of Canada. March 25, 2015. Retrieved 2015 - 04 - 17. Jump up ^ Bootstrapped dating site PlentyOfFish has fewer than 100 employees and Match just bought it for $575 million in cash. Retrieved 14 July 2015. Jump up ^ Stross, Randall ( 2008 - 01 - 13 ). `` From 10 Hours a Week, $10 Million a Year ''. The New York Times. Retrieved 2008 - 01 - 18. Jump up ^ `` POF Expands Team To 66, And Creates New Consumer Blog ''. OnlinePersonalsWatch. Retrieved 2012 - 08 - 23. Jump up ^ Frind, Markus ( 2007 ). `` Looking for 3 Senior Software Developers. ''. PlentyOfFish Blog. Retrieved 2007 - 12 - 09. Jump up ^ `` PlentyOfFish.com Is the Most Visited Dating Site in the UK & USA ''. OPW. 2011. Retrieved September 6, 2011. Jump up ^ `` Online Trends - Experian Hitwise ''. Hitwise.com. December 31, 1999. Retrieved May 18, 2012. Jump up ^ `` US Online Dating Rankings Update ''. OPW.com. 2012. Retrieved September 17, 2012. Jump up ^ `` POF passes 100M weekly messages, 2 Billion Pageviews / Week ''. Plenty of fish blog. 2012. Retrieved April 18, 2012. External links Official website Inc. Magazine profile of Markus Frind IAC Match Group Chemistry.com HowAboutWe Match.com Meetic OkCupid People Media PlentyOfFish Tinder The Princeton Review Tutor.com IAC Publishing Ask.com CityGrid Dictionary.com Dotdash Investopedia The Daily Beast Video CollegeHumor DailyBurn Electus Vimeo HomeAdvisor HomeAdvisor Companies based in the Metro Vancouver area 604 Records A&W Canada Advanced Cyclotron Systems Apparent Networks Article Avigilon Aritzia Army & Navy Stores Ballard Power Systems British Columbia Society for the Prevention of Cruelty to Animals Best Buy Canada Black Box Games Blenz Coffee BlueShore Financial Boston Pizza Brightlight Pictures British Columbia Maritime Employers ' Association BroadbandTV Corp Cactus Club Cafe Canada Wide Media Canfor Canucks Sports & Entertainment Carl 's Jr. Canada Central 1 Credit Union Central Heat Distribution CHC Helicopter Choices Market Citizens Bank of Canada Clearly.ca Coast Capital Savings Coast Mountain Bus Company Commodore Books CTC Bank of Canada Cymax Stores Dairyland Canada Dan - D Foods Dollar Tree Canada D - Wave Systems E-Comm EA Canada Ebco Industries Eldorado Gold Electra Meccanica Envision Financial Fairchild Group Finning First Quantum Minerals FortisBC Freshslice Pizza Gardein Goldcorp Great Northern Way Campus Greenpeace Gulf and Fraser Fishermen 's Credit Union Happy Planet Heffel Gallery Hellbent Games Hootsuite Hothead Games HSBC Bank Canada Insights West Intrawest Ironclad Games Ivanhoe Mines Limited Jet Black Games Jim Pattison Group Justason Market Intelligence Kerberos Productions Kin 's Farm Market Klei Entertainment London Drugs Lululemon Athletica Lush North America MacDonald Dettwiler Macdonald Realty Magma Energy McLean Group of Companies Methanex MetroLyrics Modo Car Co-Op Mountain Equipment Co-op Nature 's Path Netsentron Nettwerk Nevada Geothermal Power New Gold Next Level Games Nintendo of Canada O2E Brands Ocean Productions Panago The Pantry Piranha Games PlentyofFish Premium Brands Holdings Corporation Radical Entertainment Relic Entertainment Ricky 's All Day Grill Ritchie Bros. Auctioneers Shavick Entertainment Sierra Wireless Skooli Silver Standard Resources Silver Wheaton Slack Technologies Slant Six Games SoftQuad Software Stylus Sofas Sustainable Produce Urban Delivery Synthetic Entertainment T & T Supermarket Teck Resources Telus Tenke Mining Teradici United Front Games Univar Canada Vancity Vancouver Film Studios Vancouver Orphan Kitten Rescue Association Vantage Airport Group VersaCold Vision Critical West Fraser Timber West Coast Air White Spot Zulu Records Retrieved from `` https://en.wikipedia.org/w/index.php?title=PlentyOfFish&oldid=792315598 '' Categories : Canadian websites Companies based in Vancouver IAC ( company ) Internet properties established in 2003 Online dating services Hidden categories : Pages with citations lacking titles Pages with citations having bare URLs All articles with dead external links Articles with dead external links from September 2016 Pages with URL errors CS1 errors : external links Pages using deprecated image syntax Talk Article Talk More Contents About Wikipedia Deutsch Français 中文 Edit links This page was last edited on 25 July 2017, at 20 : 39. 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Question: what type of site is plenty of fish
Answer: online dating service