Gatorade - wikipedia Gatorade For the album by Willis Jackson, see Gatorade ( album ). `` G - series '' redirects here. For for the subway train model in Toronto, see G - series ( Toronto rapid transit ). The Gatorade Company, Inc. The current Gatorade `` G '' logo, produced by TBWA Chiat Day. Product type Sports drink nutrition bar protein drink Other sports nutrition products Owner PepsiCo ( owned by Quaker Oats Company and trademarked as Stokely - Van Camp ) Country United States Introduced September 9, 1965 ; 52 years ago ( 1965 - 09 - 09 ) Markets 80 countries including the United States, Canada, Brazil, France, United Kingdom and Australia. Website gatorade.com The Gatorade Company, Inc. is an American manufacturer of sports - themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade at the University of Florida to replenish the carbohydrates that the school 's student - athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sport activities. Originally produced and marketed by Stokely - Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo 's 4th - largest brand, on the basis of worldwide annual retail sales. It competes with Coca - Cola 's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 % of market share in the sports drink category. Contents 1 History 2 Products 2.1 Re-branding 3 Composition 4 Research and development 5 Advertising and publicity 6 The Gatorade shower 7 Gatorade and oral rehydration 8 References 9 External links History University of Florida football player Chip Hinton testing Gatorade in 1965, pictured next to the leader of its team of inventors, Robert Cade. Gatorade was created in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. On the other hand, star quarterback Steve Spurrier said, `` I do n't have any answer for whether the Gatorade helped us be a better second - half team or not... We drank it, but whether it helped us in the second half, who knows ? '' Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied : `` We did n't have Gatorade. That made the difference. '' The University of Florida researchers initially considered naming their product `` Gator - Aid ''. They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically - validated one. Darren Rovell notes his history of Gatorade, First in Thirst, `` the doctors realized that they probably should n't use the ' Aid ' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people. '' Gatorade co-inventor Dana Shires explained, `` We were told that you could n't use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade. '' For example, some were skeptical that the product 's effect was anything more than a placebo effect. Cade mentioned, `` If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there 's about a 30 % chance that the placebo will relieve the pain as much as taking Demerol would have. '' Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing Stokely - Van Camp, Inc. ( S - VC ), a canned - food packaging company, with the U.S. rights to production and sale of Gatorade as a commercial product. In the same year, a licensing arrangement made Gatorade the official sports drink of the National Football League ( NFL ), representing the first in a history of professional sports sponsorship for the Gatorade brand. A year after its commercial introduction, S - VC tested multiple variations of the original Gatorade recipe, finally settling on more palatable variants in lemon - lime and orange flavors. This reformulation also removed the sweetener cyclamate -- which was banned by the Food and Drug Administration ( FDA ) in 1969 - replacing it with additional fructose. In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its royalties, since they had been working under a research grant from the federal government which provided financial stipends. The University of Florida also claimed partial rights of ownership, which was brought to resolution in 1973 in the form of a settlement awarding the university with a 20 - percent share of Gatorade royalties. As of 2009, the university had received more than $150 million from its share, and was receiving approximately $12 million per year. Prior version of the Gatorade logo, in use ( with minor variations ) from 1973 to 2009. This version of the logo is still in use in the United Kingdom, and in Ireland. The Quaker Oats Company purchased S - VC and Gatorade in 1983 for $220 million, following a bidding war with rival Pillsbury. In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1984, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993. In 1990, Gatorade introduced Gatorade Light, a lower - calorie version sweetened with saccharin. International expansion came at the cost of $20 million in 1996 alone ; however the resulting efforts produced worldwide sales of $283 million in more than 45 countries during the same year. In 1997, distribution of Gatorade in an additional 10 countries prompted an 18.7 percent growth in annual sales. In 2001, the multinational food and beverage company PepsiCo acquired Gatorade 's parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of brands. PepsiCo had also recently developed All Sport, which it divested of shortly following the Quaker acquisition to satisfy antitrust regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008. As of 2010, Gatorade products were made available for sale in more than 80 countries. As the number - one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia and the Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia. As distribution of Gatorade expanded outside of the U.S., localized flavors were introduced to conform to regional tastes and cultural preferences, among other factors. For example, Blueberry is available in Colombia, and in Brazil, a Pineapple flavor of Gatorade is sold. In Australia, flavors include Antarctic Freeze and Wild Water Rush. Some flavors that have been discontinued in the U.S., such as Alpine Snow and Starfruit, have since been made available in other countries. In 2011, Gatorade was re-introduced to New Zealand by Bluebird Foods, a PepsiCo subsidiary in New Zealand. The product is made in Australia by Schweppes Australia, and imported to New Zealand and distributed along with Bluebird potato chips. Products Lemon - lime Gatorade in a glass bottle, circa 1970s In its early years, the Gatorade brand consisted of a single product line -- Gatorade Thirst Quencher -- which was produced in liquid and powder form under two flavor variants : Orange and Lemon Lime. These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983. In 1988 a Citrus Cooler flavor was introduced. The rise to popularity of this flavor was largely result of Michael Jordan, who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10 - year endorsement deal. The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s ; however as of 2011 it is listed as being a current product in the U.S. In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of chewing gum called Gator Gum was produced. The product, manufactured by Fleer Corporation, was available in both of Gatorade 's original flavors ( lemon - lime and orange ). In the late 1970s, Stokely - Van Camp ( owner of Gatorade before 1983 ) negotiated a long - term licensing deal with Swell and Vicks to market Gator Gum. The gum was discontinued in 1989 after the contract expired. It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were Watermelon, introduced in 1995, and Cherry Rush, Strawberry Kiwi, and Mandarina flavors, added in 1996. In January 1997 Gatorade launched a new sub-line called Gatorade Frost with the intent of broadening the brand 's appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time : Alpine Snow, Glacier Freeze, and Riptide Rush. Aimed at what the company described as the ' active thirst ' category -- a market 10 times the size of the sports drink segment -- Gatorade Frost proved to be successful, far surpassing the company 's initial expectations. Flavors in the Frost line were the first from Gatorade to divert from fruit names ; it was described as consisting of ' light - tasting fruit - flavor blends. ' Gatorade revealed the Gatorade Energy Bar in 2001. This bar was Gatorade 's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contained a large proportion of protein, in addition to carbohydrates. The bar was primarily made up of puffed grains and corn syrup, common components of other energy bars. In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, the Gatorade Nutrition Shake, and the Gatorade Nutrition Bar. The Endurance Formula, introduced in 2004, contained twice the sodium and three times the potassium of the typical Gatorade formula as well as chloride, magnesium and calcium, to better replace what athletes lose while training and competing. Introduced as Gatorade Ice in 2002, this flavor was re-labeled as Gatorade Rain in 2006 and No Excuses in 2009. Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered. In late 2007, a low - calorie line of Gatorade drinks, named G2, was released. G2 was meant for athletes off the field and the yoga crowd. As of 2015, G2 has been produced in eight flavors : Orange, Fruit Punch, Grape, Lemon - Lime, Tropical blend, Blueberry - Pomegranate, Raspberry Melon, and Glacier Freeze. SymphonyIRI Group named G2 the `` top new food product of 2008 '', noting that the product generated retail sales of $159.1 million in its first full year of production. Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods. Debuting in March 2008, Gatorade Tiger was available in Red Drive ( cherry ), Cool Fusion ( lemon - lime ), and Quiet Storm ( grape ). Gatorade Tiger contained 25 percent more electrolytes than Gatorade Thirst Quencher. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces ( 240 ml ) serving or 50 mg per 16.9 US fluid ounces ( 500 ml ) bottle. On 25 November 2009, it was reported by Beverage Digest, and later confirmed by PepsiCo, that they had made a decision, several months before November 2009, to discontinue some products to make room for the Prime and Recover products as part of a then - upcoming G Series re-branding. In 2015, the Gatorade Energy gummies made their debut along with the Gatorade energy bar. Rebranding G Series introduced in 2010, from left to right : Prime 01 ( pre-game fuel ) Perform 02 : Gatorade Thirst Quencher ( original Gatorade ) Perform 02 : G2 low - calorie Recover 03 ( post-game protein ) In 2010, Gatorade re-branded a number of its products. Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade AM was re-labeled Shine On ; Gatorade X-Factor was relabeled as Be Tough ; and Gatorade Fierce was relabeled Bring It. However these names were short - lived, as a two - percent decline in market share in 2009 led to a broader repositioning of the entire line in 2010. Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the G Series, categorizing varieties of its products into three main segments : before, during, and after athletic events. The Prime 01 product line consists of a pre-game fuel in a gel consistency, positioned for consumption prior to athletic activity. Traditional Gatorade products such as Gatorade Thirst Quencher ( Original Gatorade ), G2, and Gatorade Powder are categorized under the Perform 02 classification, representing their intention for consumption during periods of physical exertion. Recover 03 refers to a post-workout protein and carbohydrate drink, formulated with the consistency of a sports drink. The composition of this beverage reflects its intention to provide both hydration and muscle recovery after exercise. G Series Pro, a brand extension initially developed for professional athletes, began to be sold in GNC ( store ) and Dick 's Sporting Goods stores in the U.S. in 2010 after first being available only in professional locker rooms and specialized training facilities. Also in 2010, Gatorade introduced the G Natural Gatorade line which is made with `` natural flavors and ingredients '', specifically sweetened with Stevia and sold in Whole Foods grocery stores within the United States. G Natural was released in two flavors : G Orange Citrus and G2 Berry. The G Series began to replace prior iterations of Gatorade product lines in the U.S. ( the brand 's highest volume market ) in 2010, and Canada in 2011. While Gatorade products have historically been developed for athletes engaging in competitive sporting events, a separate line of products formulated for consumption before, during and after personal fitness exercise was introduced in the U.S. in 2011. Labeled under the name G Series FIT, this product line consists of pre-workout fruit - and - nut bites, lightly flavored electrolyte replacement drinks, as well as post-workout protein recovery smoothies. Composition Original Gatorade Thirst Quencher Nutritional value per 20 US fluid ounces ( 590 ml ) Energy 50 kcal ( 210 kJ ) Carbohydrates 14 Sugars 10 Dietary fiber 0 Fat 0 Protein 0 Minerals Potassium ( 1 % ) 30 mg Sodium ( 0 % ) 5 mg Units μg = micrograms mg = milligrams IU = International units Percentages are roughly approximated using US recommendations for adults. Gatorade Perform 02 Nutritional value per 12 US fluid ounces ( 350 ml ) Energy 80 kcal ( 330 kJ ) Carbohydrates 21 Sugars 21 Dietary fiber 0 Fat 0 Protein 0 Minerals Potassium ( 1 % ) 45 mg Sodium ( 10 % ) 150 mg Units μg = micrograms mg = milligrams IU = International units Percentages are roughly approximated using US recommendations for adults. The original Gatorade is based on oral rehydration therapy, a mixture of salt, sugar, and water, with the citrus - based flavoring and food coloring added. The composition of individual Gatorade products varies depending upon the product in question, as well as the country in which it is sold. Gatorade Thirst Quencher contains water, sucrose ( table sugar ), dextrose, citric acid, natural flavor, sodium chloride ( table salt ), sodium citrate, monopotassium phosphate, and flavoring / coloring ingredients ; some Gatorade flavor variations use brominated vegetable oil as a stabilizer. Brominated vegetable oil has been discontinued since 2013, and instead has been replaced with sucrose acetate isobutyrate. An 8 US fluid ounces ( 240 ml ) serving of Gatorade Perform 02 ( Gatorade Thirst Quencher ) contains 50 calories, 14 grams of carbohydrates, 110 mg sodium and 30 mg potassium. Gatorade Thirst Quencher is sweetened using a sucrose - dextrose mix. For a period of time in the 1990s and early 2000s, high fructose corn syrup was used to sweeten Gatorade distributed in North America, but as of 2011, the drink once again sweetened with a sucrose - dextrose combination, which the company describes as being `` preferred by consumers ''. G2 and G2 Natural, labeled as being `` lower calorie '' variants, are sweetened in part with PureVia, an extract of the Stevia plant. The presence of calories, sugar and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether the sale of Gatorade beverages should be permitted in such schools. In 2010, California Governor Arnold Schwarzenegger sponsored a bill ( SB 1295 ) which proposed a ban on the sale of sports drinks in California schools. In 2015, the University of California, San Francisco began to phase out the sale of sodas, sports drinks and energy drinks in its cafeterias, vending machines, and campus catering and retail locations, and began to `` sell only zero - calorie beverages or non-sweetened drinks with nutritional value, such as milk and 100 percent juice ''. There are 39 g of sugar in one 20 oz bottle of regular Gatorade. The maximum amount of sugars a person should eat in a day is 25 grams for women and 37.5 grams for men. According to the American Heart Association, the recommended amount of sugar for women is about 6 teaspoons and for men is about 9 teaspoons. Family Education says the AHA states that children should be consuming even less sugar, only about 3 to 4 teaspoons each day. In 2012, a study on nearly 11,000 teens reported that `` teens put on even more weight if they drank a bottle of sports drink each day, averaging 3.5 pounds for every sports drink consumed per day ''. The researchers concluded, `` We need to educate parents and clinicians about what constitutes a sugary drink... Sports drinks are promoted by professional athletes as a healthy drink, but they really do n't need to be used by kids unless they are continually exercising for long periods or they 're in hot climates. '' The USDA states that the average American will consume 160 pounds of sugar each year, that 's almost a half a pound of sugar a day. One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have. In January 2013, the Gatorade manufacturer ( PepsiCo ) agreed to remove brominated vegetable oil from its Gatorade products in the USA amidst health concerns. The composition of Gatorade in Europe, Japan and India remains unaffected as BVO was outlawed there 23 years earlier. Research and development Gatorade 's inventors went on to develop new sports drinks. Gatorade 's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go !, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley - Van Camp paid `` a fee to have the exclusive rights for some period of time, but they never did develop it ''. In 1989, Dr. Cade created a new sports drink that he claimed was more effective than Gatorade. The new product was called TQ2, shorthand for Thirst Quencher 2. The patent application read : `` The invention described here is a novel fluid composition which surprisingly and advantageously maintains blood volume at levels well above those observed in the absence of fluids or even with Gatorade. '' In an experiment with cyclists, Cade found that TQ2 allowed athletes to endure for 30 % longer than Gatorade. Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade 's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker `` bagged '' TQ2, never releasing it to the public. Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2. The Gatorade Sports Science Institute ( GSSI ), a research facility operated in Barrington, Illinois, has been featured in a number of the company 's commercials. Established in 1985, this organization consists of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. According to Darren Rovell, `` GSSI was created at a time when there was a lot of scientific controversy, since there was n't much public evidence that Gatorade actually worked... GSSI was also created to be part of Gatorade 's powerful marketing arm. '' It regularly conducts testing and research on how hydration and nutrition affect athletic performance. Professional athletes such as Eli Manning as well as collegiate and amateur athletes have been involved in fitness testing programs at the GSSI, which in part have led to innovations in new Gatorade formula variations and product lines. In 2001, the GSSI observed that professional race car drivers were not maintaining adequate levels of hydration during races, attributable to the nature of drivers enduring multiple - hour races in high temperatures. As a result, it developed a product called the `` Gatorade In - Car Drinking System '', which has since been implemented in the vehicles of many professional race car drivers. In addition to the Gatorade Sports Science Institute, Gatorade sponsors external heath and fitness research. In 1992, Gatorade paid the American College of Sports Medicine ( ACSM ) $250,000. A year later, Gatorade and the American College of Sports Medicine held a roundtable meeting on `` exercise and fluid replacement ''. The ACSM published the meeting 's results in 1996, advising athletes to drink `` at a rate sufficient to replace all the water lost through sweating '' or `` the maximal amount that can be tolerated ''. Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public. Advertising and publicity Early Gatorade advertisements claimed that it moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements. ( Gatorade advertisements have claimed ) that athletes need to consume at least `` 40 oz. per hour or your performance could suffer ''. South African exercise physiologist Dr. Tim Noakes found that Cynthia Lucero died from exercise - associated hyponatremic encephalopathy drinking Gatorade at `` the rate recommended by the advertisements ''. Gatorade is the official sports drink of the AFL, NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, Indian Super League, High School Sports Teams, NASCAR, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as the official sports drink of Chelsea F.C. Gatorade 's 1991 `` Be Like Mike '' ads featured Michael Jordan of the Chicago Bulls, a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and `` Be Like Mike '' became a household phrase in the United States. In 2015, new versions of the ads were produced to commemorate the brand 's 50th anniversary. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products. Primary endorsers in the 2000s have included Major League Baseball player Derek Jeter of the New York Yankees, National Hockey League player Sidney Crosby of the Pittsburgh Penguins, National Basketball Association player Dwyane Wade of the Miami Heat and Chicago Bulls, PGA Tour golfer Tiger Woods, and National Football League quarterback Peyton Manning of the Indianapolis Colts and Denver Broncos. In April 2014 it was announced that Gatorade would become an official supplier to Formula 1 team Sahara Force India. Gatorade also hosts a variety of awards given to high school athletes who excel in their respective sports. One prominent award given is the Gatorade National Football Player of the Year. The Gatorade shower Gatorade has been the subject of substantial media attention and reference in popular culture situations, most of which are in relation to team or individual athletic sports. The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower, originally called the `` Gatorade Dunk '', where players from a victorious team pick up the Gatorade cooler, sneak up behind the head coach, and pour the contents of the cooler ( generally Gatorade and ice ) over his head at the end of an American football game. This tradition was popularized in the mid-1980s when Harry Carson and Jim Burt, of the New York Giants, doused head coach Bill Parcells during the 1985 season. Burt 's teammates picked up on this practice and popularized it during the team 's championship season of 1986 -- 87. The tradition has since become a recurring tradition across other team sports, including Canadian Football. Gatorade and oral rehydration In the aftermath of the 1994 Rwandan genocide, aid agencies were struggling to save the lives of thousands of Rwandan refugees dying of dehydration due to cholera in camps in eastern Zaire. The aid agency AmeriCares was heavily criticized for choosing to provide Gatorade as a form of oral rehydration solution. The New York Times stated : But while Gatorade might be good for athletes, it is not good for cholera, said Dr. Michael Toole, an epidemiologist at the Centers for Disease Control. Gatorade does not have all the essential ingredients that an I.V. has, and people who were given it might have taken more appropriate solutions, Dr. Toole said. AmeriCares ' president responded : `` We stand by our decision to ship Gatorade to Rwandan refugees. In the absence of potable water, Gatorade, with its electrolytes and water, saved countless lives in a true triage situation. '' Two studies have suggested that Gatorade is at least as effective in treating dehydration as oral rehydration salts for adults or Pedialyte for children between the ages of 5 and 12. In both studies, however, potassium deficiency ( hypokalemia ) was more common in patients receiving Gatorade. References Jump up ^ Thoughts On The New Gatorade Branding Offshoot Blog Archived January 16, 2013, at the Wayback Machine. Jump up ^ Milestones - 1900s University of Florida medical researchers invents Gatorade. ^ Jump up to : `` Gatorade Fact Sheet '' ( PDF ). PepsiCo, Inc. 2010. Archived from the original ( PDF ) on December 21, 2010. Retrieved January 24, 2011. ^ Jump up to : `` Gatorade ready to pump up marketing efforts ''. ABC News. 2007 - 11 - 30. Retrieved 2015 - 10 - 16. Jump up ^ `` 2010 Annual Report '' ( PDF ). PepsiCo, Inc. p. 16. Archived from akikikikiki the original Check url = value ( help ) ( PDF ) on September 6, 2011. Retrieved July 27, 2011. Jump up ^ Montague - Jones, Guy ( September 2, 2010 ). `` PepsiCo plans to distribute Gatorade direct to retailers ''. Beverage Daily. Retrieved January 22, 2011. Jump up ^ `` History ''. Gatorade. Retrieved April 16, 2012. ^ Jump up to : Kays, Joe ( 2003 ). `` Gatorade - The Idea that Launched an Industry ''. University of Florida Research. Retrieved January 24, 2011. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 28. ISBN 0814410952. Jump up ^ `` ' Football Inventions That Shaped the Modern Game ' ''. September 6, 2007. Retrieved September 6, 2007. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 24. ISBN 0814410952. Jump up ^ Shires, Dana. `` Dana Leroy Shires, Jr ''. University of Florida Digital Collection. Retrieved 2014 - 03 - 21. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 50. ISBN 0814410952. Jump up ^ `` ' Gatorade 21. Stokeley 's Response ' ''. ChemCases.com. Archived from the original on July 7, 2007. Retrieved April 28, 2007. Jump up ^ `` Inventor of the Week : Robert Cade ''. Massachusetts Institute of Technology. May 2004. Jump up ^ Anthony Clark, `` UF still profiting from Gatorade '', The Gainesville Sun ( February 10, 2009 ). Retrieved May 26, 2013. Jump up ^ Rovell, Darren. First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 176. ISBN 0814410952. ^ Jump up to : `` The Gatorade Company Profile ''. International Directory of Company Histories, Gale Group. 82. 2007. ^ Jump up to : Rovell, Darren ( 2005 ). First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon. AMACOM. p. 256. ISBN 978 - 0 - 8144 - 7299 - 6. Jump up ^ `` PepsiCo Company History ''. Funding Universe. Retrieved January 24, 2011. Jump up ^ Active Interest Media, Inc ( June 1977 ). `` Gatorade Thirst Quencher ''. Backpacker Magazine. 5 ( 21 ) : 26. Retrieved January 24, 2011. Jump up ^ McLain, Bill ( 2002 ). What Makes Flamingos Pink ? : A Colorful Collection of Q & A 's for the Unquenchably Curious. Harper Collins. p. 144. ISBN 978 - 0 - 06 - 000024 - 0. Jump up ^ Rovell, Darren ( July 7, 2009 ). `` Gatorade Makes Limited Edition Jordan Bottles ''. CNBC. Archived from the original on January 17, 2013. Retrieved August 17, 2011. Jump up ^ Rovell, Darren ( August 18, 2004 ). `` Powerade FLAVA23 hits shelves next month ''. ESPN. Retrieved August 17, 2011. Jump up ^ Rovell, Darren ( May 16, 2006 ). `` Gatorade Blog ''. Darren Rovell 's Gatorade Blog. Retrieved August 17, 2011. Jump up ^ `` Products - Original G / Citrus Cooler ''. Gatorade.com. Retrieved August 17, 2011. Jump up ^ Parsons, Douglas J. Darymple ; Leonard J. ( 2000 ). Marketing management ( 7. ed. ). New York : Wiley. p. 136. ISBN 978 - 0 - 471 - 33238 - 1. Jump up ^ `` Gatorade Frost Introduced ''. Creative, the Magazine of Promotion and Marketing. April 21, 1997. Archived from the original on July 8, 2011. Retrieved January 24, 2011. Jump up ^ `` U.S. History of Gatorade Products - Timeline '' ( PDF ). The Gatorade Company. 2006. Archived from the original ( PDF ) on July 11, 2011. Retrieved January 24, 2011. Jump up ^ `` Pepsi unveils low - calorie Gatorade ' G2 ' ''. CNN. September 7, 2007. Retrieved December 14, 2007. Jump up ^ Elliott, Stuart ( March 24, 2009 ). `` A Strategy When Times Are Tough : `` It 's New ! '' ``. The New York Times. Retrieved March 26, 2009. Jump up ^ `` Tiger endorsement firsts : U.S. beverage deal, licensing agreement ''. ESPN Golf. October 17, 2007. Jump up ^ `` Gatorade drops Tiger Woods sponsorship ''. BBC News. December 9, 2009. Retrieved December 9, 2009. Jump up ^ `` Gatorade FAQ ''. Gatorade.com. Retrieved January 15, 2009. Jump up ^ Picchi, Aimee ( May 6, 2010 ). `` Gatorade 's Rebranding : So Confusing It Requires an Ad to Explain It ''. Daily Finance. Retrieved January 24, 2011. Jump up ^ McWilliams, Jeremiah ( March 23, 2010 ). `` PepsiCo revamps ' formidable ' Gatorade franchise after rocky 2009 ''. The Atlanta Journal - Constitution. Retrieved December 3, 2010. ^ Jump up to : Spector, Bennett ( February 1, 2010 ). `` Gatorade Conquers Hydration : Debuting ' G Series ' Technology at Super Bowl XLIV ''. Bleacher Report. Retrieved January 13, 2011. Jump up ^ Phillips, Aron ( April 15, 2010 ). `` Gatorade G Series Pro Launches ''. Dime Magazine. Retrieved January 24, 2011. Jump up ^ `` New Gatorade is not for couch potatoes ''. Reuters. March 24, 2010. Archived from the original on May 27, 2010. Retrieved January 24, 2011. Jump up ^ Buss, Dale ( March 24, 2010 ). `` Gatorade Overhauls Brand Architecture With G Series Line ''. Brand Channel. Archived from the original on September 6, 2010. Retrieved January 24, 2011. Jump up ^ `` Gatorade announces G Series launch in Canada ''. Canadian Business. August 12, 2010. Retrieved December 3, 2010. Jump up ^ Zmuda, Natalie ( May 2, 2011 ). `` Gatorade Introduces G Series Fit ; but Can Consumers Keep All Its Products Straight ? ''. Advertising Age. Retrieved July 28, 2011. Jump up ^ `` Gatorade Launches Campaign For G Series Fit Targeted At Fitness Athletes ''. SportsBusiness Journal. May 2, 2011. Retrieved July 27, 2011. Jump up ^ `` PepsiCo : Impact of Gatorade G Series Fit on Stock ''. The Street. December 20, 2010. Retrieved July 28, 2011. Jump up ^ `` Frequently Asked Questions ''. gatorade.com. Gatorade. January 5, 2005. Retrieved May 28, 2007. Jump up ^ `` Gatorade to remove controversial ingredient ''. NY Daily News. Retrieved 2015 - 10 - 16. Jump up ^ `` Gatorade Ingredients and Nutrition Content ''. Jump up ^ `` Frequently Asked Questions ''. gatorade.com. Gatorade. January 1, 2010. Retrieved May 13, 2010. Jump up ^ Kristen Bole, UCSF Launches Healthy Beverage Initiative : Health Sciences Campus Will Focus Sales on Zero - Calorie and Nutritious Drinks ( press release ), University of California, San Francisco ( May 29, 2015 ). Jump up ^ `` Heart - Encyclopedia - sugar % 20intake ''. www.heart.org. Retrieved 2016 - 04 - 05. Jump up ^ `` AHA Guidelines and Recommended Sugar Intake for Kids - FamilyEducation.com ''. life.familyeducation.com. Retrieved 2016 - 04 - 05. Jump up ^ Zimmerman, Ron. `` Sports drinks, not just sodas, drive up weight in teens ''. Medscape. Retrieved 2014 - 03 - 14. Jump up ^ `` Not So Sweet - The Average American Consumes 150 - 170 Pounds Of Sugar Each Year - Bamboo Core Fitness ''. Bamboo Core Fitness. Retrieved 2016 - 04 - 05. Jump up ^ Eng, Monica ( January 29, 2013 ). `` Gatorade to drop BVO after consumer complaints ''. Chicago Tribune. Retrieved January 29, 2013. Jump up ^ Shires, Dana. `` Dana Leroy Shires, Jr ''. University of Florida Digital Collection. Retrieved 2014 - 03 - 21. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 191. ISBN 0814410952. Jump up ^ Lloyd, Barbara ( 1990 - 12 - 24 ). `` Gatorade Challenged ''. The New York Times. Retrieved 2014 - 03 - 21. Jump up ^ Shires, Dana. `` Dana Leroy Shires Jr ''. University of Florida Digital Collections. Retrieved 2014 - 03 - 21. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 194. ISBN 0814410952. ^ Jump up to : Gatorade Sports Science Institute Archived July 8, 2009, at the Wayback Machine. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. p. 195. ISBN 0814410952. Jump up ^ `` Eli Manning On Good Day NY ''. My Fox New York. February 4, 2010. Retrieved December 2, 2010. Jump up ^ Konecky, Chad ( July 19, 2006 ). `` Sports drinks like Gatorade hydrate better than water ''. Sports Illustrated. Retrieved December 2, 2010. Jump up ^ Circelli, Deborah ( July 2, 2010 ). `` Race drivers struggle to stay cool ''. The Daytona Beach News - Journal. Archived from the original on November 11, 2010. Retrieved January 19, 2011. Jump up ^ Thring, Oliver. `` Do sports drinks and hydration theory hold any water ? ''. The Guardian. Retrieved 2014 - 03 - 14. Jump up ^ Convertino, VA ( 1996 ). `` American College of Sports Medicine position stand. Exercise and fluid replacement ''. Medicine & Science in Sports & Exercise. 28 : i -- vii. PMID 9303999. Jump up ^ American College of Sports Medicine. `` About ACSM Partners and Sponsors ''. American College of Sports Medicine. Retrieved 2014 - 03 - 14. Jump up ^ Rovell, Darren ( September 2, 2005 ). First in Thirst : How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon. AMACOM. pp. 155 -- 156. ISBN 0814410952. Jump up ^ http://i0.wp.com/www.sportsscientists.com/wp-content/uploads/2007/10/Gatorade_ad.jpg Jump up ^ Noakes, Timothy ( May 1, 2012 ). Waterlogged : The Serious Problem of Overhydration in Endurance Sports. Human Kinetics. p. 8. ISBN 145042497X. Jump up ^ Fraser, Adam ( September 1, 2009 ). `` Gatorade to sponsor Leaders in Performance ''. SportsPro. Retrieved January 21, 2011. Jump up ^ Bowser, Jacquie ( October 2, 2007 ). `` Gatorade signs sponsorship deal with Chelsea FC ''. Brand Republic. Retrieved January 21, 2011. Jump up ^ A more detailed account of its creation appears in Rovell, Darren ( 2006 ). First in thirst : how Gatorade turned the science of sweat into a cultural phenomenon. New York : American Management Association. OCLC 60393271. Jump up ^ Howard, Theresa ( November 29, 2007 ). `` Gatorade ready to pump up marketing efforts ''. USA Today. Retrieved December 2, 2010. Jump up ^ `` Gatorade Joins Sahara Force India Sponsors ''. SportsPro. 9 April 2014. Retrieved 1 July 2016. Jump up ^ `` U.S. Army All - American Jacob Eason is making his case for Gatorade Player of the Year ''. USA Today High School Sports. Retrieved 2015 - 10 - 16. Jump up ^ Trex, Ethan ( January 7, 2010 ). `` Who invented the Gatorade shower ? ''. CNN. Retrieved January 24, 2011. Jump up ^ Barbara Crossette, `` The World ; Reason Left In the Dust As Refugees Pick Routes '', The New York Times, July 24, 1994. Jump up ^ Kevin M. Cahill, editor. Basics of International Humanitarian Missions. Fordham Univ Press, 2003 ; ISBN 9780823222438 ; p. 230. Jump up ^ David Rieff, A Bed for the Night : Humanitarianism in Crisis, Simon & Schuster ; September 30, 2003 ; ISBN 978 - 0743252119 ; p. 183. Jump up ^ Upendri Gunasekera, `` The Perils of Philanthropy '' Archived October 29, 2013, at the Wayback Machine. Jump up ^ Edward Bonner, `` The World : Post-Mortem for Charities ; Compassion Was n't Enough in Rwanda '', The New York Times, December 18, 1994. Jump up ^ Steven M. Johnson, `` AmeriCares Relief Reached Rwanda First '', The New York Times, Dec 24, 1994. Jump up ^ Rao, SS ; Summers, RW ; Rao, GR ; Ramana, S ; Devi, U ; Zimmerman, B ; Pratap, BC. `` Oral rehydration for viral gastroenteritis in adults : a randomized, controlled trial of 3 solutions ''. JPEN J Parenter Enteral Nutr. 30 : 433 -- 9. doi : 10.1177 / 0148607106030005433. PMID 16931613. Jump up ^ `` Pedialyte, Gatorade Equally Effective in Alleviating Effects of Viral Gastroenteritis '', Newswise. 10 / 25 / 2005. External links Gatorade.com Gatorade Sports Science Institute Gatorade page on PepsiCo International UK & Ireland PepsiCo Corporate directors Indra Nooyi ( Chairman & CEO ) Robert Eugene Allen Dina Dublon Alberto Ibargüen Steven Reinemund Pepsi Diet Pepsi Pepsi Max ( North America and International versions ) Pepsi Next Pepsi - Cola Made with Real Sugar Jazz Diet Kas Izze Mountain Dew Manzanita Sol Mirinda Mist Twst Mug Root Beer Slice 7 Up ( outside United States ) Amp Energy Aquafina Ethos Water ( under license ) Lipton ( Brisk Iced Tea ) ( under license ) No Fear ( under license ) Ocean Spray ( under license ) Frappuccino ( under license ) Starbucks ( under license ) SoBe Shani Duke 's Lemonade Duke 's Mangola Frito - Lay ( Canada ) Lay 's Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto ( distributed ) Hostess Lay 's Stax Miss Vickie 's Munchies Walkers Sabritas Smith 's Bluebird Gamesa Kurkure Uncle Chipps Sabra ( 49 % ) Tropicana Products Copella Dole ( under license ) Naked Tropicana Tropolis Quaker Oats Company Quaker Instant Oatmeal Cap'n Crunch Life Quisp King Vitaman Oh 's Aunt Jemima Chewy Granola Bars Rice - A-Roni Toddy Scott 's Porage Oats Tchudo Gatorade Propel Fitness Water Other holdings Lebedyansky Sandora Simba Wimm - Bill - Dann Duke and Sons Pepsi P1 Sports drinks 10 - K 100plus Accelerade All Sport Aquarius Gatorade Isostar Lucozade Pocari Sweat Powerade Propel Sporade Staminade Florida Gators Arenas and stadiums Alfred A. McKethan Stadium ( Baseball ) Ben Hill Griffin Stadium ( Football ) Donald R. Dizney Stadium ( Lacrosse ) James G. Pressly Stadium ( Soccer, Track and field ) Katie Seashole Pressly Stadium ( Softball ) Mark Bostick Golf Course ( Golf ) Scott Linder Stadium ( Tennis ) Stephen C. O'Connell Center ( Multipurpose ) Sports Baseball Men 's basketball Women 's basketball Cross country Football Men 's golf Women 's golf Women 's gymnastics Women 's lacrosse Women 's soccer Softball Swimming and diving Men 's tennis Women 's tennis Track and field Women 's volleyball Athletic director Scott Stricklin Athletic association University Athletic Association Current head coaches Becky Burleigh ( Women 's soccer ) Cameron Newbauer ( Women 's basketball ) J.C. Deacon ( Men 's golf ) Emily Glaser ( Women 's golf ) Mike Holloway ( Cross country, Track and field ) Randy Shannon ( Football ) Amanda O'Leary ( Women 's lacrosse ) Kevin O'Sullivan ( Baseball ) Jenny Rowland ( Women 's gymnastics ) Bryan Shelton ( Men 's tennis ) Roland Thornqvist ( Women 's tennis ) Gregg Troy ( Swimming and diving ) Tim Walton ( Softball ) Mike White ( Men 's basketball ) Mary Wise ( Women 's volleyball ) Athletes Baseball players Men 's basketball players Women 's basketball players Football players Men 's golfers Women 's golfers Tennis players Olympians UF Athletic Hall of Fame National championships 1968 Men 's golf 1973 Men 's Golf 1979 Women 's swimming 1982 Women 's gymnastics 1982 Women 's swimming 1983 Men 's swimming 1984 men 's swimming 1985 Women 's golf 1986 Women 's golf 1992 Women 's indoor track 1992 Women 's tennis 1993 Men 's golf 1996 Women 's tennis 1996 Women 's soccer 1996 Football 1998 Women 's tennis 2001 Men 's golf 2003 Women 's tennis 2006 Men 's basketball 2006 Football 2007 Men 's basketball 2008 Football 2010 Men 's indoor track 2010 Women 's swimming 2011 Men 's indoor track 2011 Women 's tennis 2012 Men 's indoor track 2012 Women 's tennis 2012 Men 's outdoor track 2013 Women 's gymnastics 2013 Men 's outdoor track 2014 Women 's gymnastics 2014 Softball Conference affiliations Southern Intercollegiate Athletic Association ( 1912 -- 1921 ) Southern Conference ( 1922 -- 1932 ) Southeastern Conference ( 1933 -- ) American Lacrosse Conference ( 2011 -- 2014 ) Big East Conference ( 2015 -- ) Culture and lore Albert and Alberta Gatorade Gator Chomp The Pride of the Sunshine `` The Orange and Blue '' `` We Are the Boys '' University of Florida Gainesville, Florida Retrieved from `` https://en.wikipedia.org/w/index.php?title=Gatorade&oldid=815756061 '' Categories : Gatorade Products introduced in 1965 Florida Gators Manufacturing companies based in Chicago Products introduced in 1967 Hidden categories : Webarchive template wayback links Pages with URL errors All articles with dead external links Articles with dead external links from January 2017 Articles with permanently dead external links Articles with dead external links from May 2016 Use mdy dates from September 2014 Pages using deprecated image syntax All articles with unsourced statements Articles with unsourced statements from July 2017 Articles containing potentially dated statements from 2015 All articles containing potentially dated statements Talk Contents About Wikipedia Български Bosanski Deutsch Español فارسی Français 한국어 Italiano Magyar Bahasa Melayu Nederlands 日本 語 Polski Português Русский Simple English Suomi Svenska 中文 Edit links This page was last edited on 16 December 2017, at 22 : 55. Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: when was gatorade first sold to the public
Answer: 1969