National Breast Cancer Awareness Month - wikipedia National Breast Cancer Awareness Month Naples, Italy 2010 : Service members and their families participate in a one - kilometer walk supporting National Breast Cancer Awareness Month at Naval Support Activity, Naples Support Site. Breast Cancer Awareness Month ( BCAM ), also referred to in America as National Breast Cancer Awareness Month ( NBCAM ), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. Breast cancer awareness month is a yearly campaign that intend educate people about the importance of early screening, test and more. This campaign starts on October 1st and ends on October 31st every year. Contents 1 History 2 Activities and events 2.1 The National Race for the Cure 2.2 Breast Cancer Today 2.3 Susan G. Komen 3 Day ' For the Cure ' 3 Male breast cancer 4 Criticisms 5 Observances 6 Images 7 See also 8 References 9 External links History White House decorated pink in honor of National Breast Cancer Awareness Month in October 2008 NBCAM was founded in 1985 in October as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries ( now part of AstraZeneca, producer of several anti-breast cancer drugs ). The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer. In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer : a 68 - year - old California woman named Charlotte Haley, whose sister, daughter, and granddaughter had breast cancer, had distributed peach - color ribbons to call attention to what she perceived as inadequate funding for research. In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors. Activities and events Tokyo Tower lit up in pink on October 1, 2007 for National Breast Cancer Awareness Month Aerial view of Palácio do Planalto, the official workplace of the President of Brazil, lit up in pink on October 1, 2014 A variety of events around the world are organized in October, including walks and runs, and the pink illumination of landmark buildings. In the United States, the National Football League promotes breast cancer awareness by incorporating pink on and off the field, and comic strip artists use pink on one day in October. The National Race for the Cure In October 1983 the Race for the Cure was held for the first time in Dallas, Texas, where 800 people participated. According to the organizers, by 2002 the number of participants reached 1.3 million and the event was held in over 100 US cities. The event is also being organized in several other parts of the world. Breast Cancer today There are various two - day - long walks to raise money for breast cancer research institutes. Avon sponsors a 39 - mile ( 60 - km ) walk. A walk in Atlanta offers varying lengths of up to 30 miles. Canada 's large `` Weekend to End Breast Cancer '' features a 60 - km walk. St. Louis, MO offers a one - day - long breast cancer walk. This walk consists of three miles. Susan G. Komen 3 day ' for the Cure ' This 60 - mile fundraising walk, which is spread across two days, raises money for breast cancer research. This walk, which benefits Susan G. Komen for the Cure, occurs in several cities in the United States. The Breast Cancer 3 - Day was previously sponsored and managed by Avon and is held in countries around the world. Male Breast Cancer Male breast cancer, which is rare, is generally overlooked. In 2009 the male breast cancer advocacy groups Out of the Shadow of Pink, A Man 's Pink, and the Brandon Greening Foundation for Breast Cancer in Men joined together to globally establish the third week of October as `` Male Breast Cancer Awareness Week ''. Criticisms Inspiration for the foundation of NBCAM came from Zeneca Inc. in 1989 when they began a breast cancer screening program within their company. In 1996, with the screening program and study complete, Zeneca Inc. analyzed the total monetary amounts lost due to the increase in health care provided compared with the total monetary amounts lost if the company was to scrap the program were compared. The total costs to the company of running the early detection program were estimated to be $400,000. Total costs to the company if they chose not to run the program were estimated to be around $1.5 million. Pezzullo ( 2003 ) `` ( Astra ) Zeneca 's initial justification for NBCAM was one of basic accounting, not a critique of how women 's healthcare has been assessed or implemented nor a desire to prevent women from developing breast cancer ; instead, it was cost - effective for a company to detect cancer in its employees during the disease 's earlier stages. '' Critics have said that `` the BCAM idea ' was conceived and paid for by a British chemical company that both profits from this epidemic and may be contributing to its cause... ' ''. Sometimes referred to as National Breast Cancer Industry Month, critics of NBCAM point to a conflict of interest between corporations sponsoring breast cancer awareness while profiting from diagnosis and treatment. The breast cancer advocacy organization, Breast Cancer Action, has said repeatedly in newsletters and other information sources that October has become a public relations campaign that avoids discussion of the causes and prevention of breast cancer and instead focuses on `` awareness '' as a way to encourage women to get their mammograms. The term pinkwashing has been used by Breast Cancer Action to describe the actions of companies which manufacture and use chemicals which show a link with breast cancer and at the same time publicly support charities focused on curing the disease. Other criticisms center on the marketing of `` pink products '' and tie - ins, citing that more money is spent marketing these campaigns than is donated to the cause. According to The New York Times in October 2015, fine print disclaimers on pink products sold by Dick 's Sporting Goods reveal that in some instances, no money at all is donated to breast cancer research. Other companies cap the amount they give to research during each October 's `` pink '' campaign, but do not tell consumers when that cap has been reached. Observances President Donald Trump proclaimed National Breast Cancer Month on September 30, 2017. Images See also List of health - related charity fundraisers Pink Bridge Pink Hijab Day Pink ribbon References Jump up ^ `` About Us ''. National Breast Cancer Awareness Month. Archived from the original on 2011 - 07 - 16. Jump up ^ `` Estée Lauder Official Site ''. Esteelauder.com. Retrieved 2012 - 01 - 02. ^ Jump up to : Kolata, Gina ( October 30, 2015 ). `` A Growing Disenchantment With October ' Pinkification ' ''. The New York Times. Retrieved October 30, 2015. Jump up ^ `` History of the Pink Ribbon ''. Think Before You Pink. Jump up ^ `` Comic strips go pink for breast - cancer awareness ''. Richmond Times - Dispatch. 2010 - 10 - 10. Retrieved 2010 - 10 - 12. Jump up ^ Susan G. Komen Race for the Cure Susan G. Komen for the Cure website. Retrieved November 9, 2007. Jump up ^ `` Avon Walk for Breast Cancer : In It To End Breast Cancer ''. Walk.avonfoundation.org. Retrieved 2012 - 01 - 02. Jump up ^ `` Atlanta 2 - Day Walk for Breast Cancer - Produced by It 's the Journey, Inc. - What 's raised in Georgia, stays in Georgia ''. Retrieved 17 September 2014. Jump up ^ `` The Weekend to End Women 's Cancers : 2007 Weekend to End Breast Cancer ''. To07.endcancer.ca. Retrieved 2012 - 01 - 02. Jump up ^ `` 2011 Making Strides Against Breast Cancer ''. Retrieved October 3, 2011. Jump up ^ `` Male Breast Cancer Awareness Week ''. Retrieved 2009 - 10 - 01. Jump up ^ Pezzullo, Phaedra ( November 2003 ). `` Resisting `` National Breast Cancer Awareness Month '' : The Rhetoric of Counterpublics and their Cultural Performances ``. Quarterly Journal of Speech. 89 ( 4 ) : 345 -- 365. doi : 10.1080 / 0033563032000160981. Jump up ^ Janette D. Sherman, M.D. ( New York and London : Taylor and Francis, 2000 ). ISBN 1 - 56032 - 870 - 3. Life 's Delicate Balance THE CANCER MOVEMENT : Independent, Sold - Out, or Bought Up ?. Jump up ^ Focus on Pinkwashers, Breast Cancer Action 's think before you pink campaign site. Retrieved November 9, 2007. Jump up ^ Who 's Really Cleaning Up Here Breast Cancer Action 's think before you pink campaign site. Retrieved November 9, 2007. Jump up ^ Office of the Press Secretary ( September 30, 2017 ). `` President Donald J. Trump Proclaims October 2017 as National Breast Cancer Awareness Month ''. whitehouse.gov. Washington, D.C. : White House. Retrieved October 9, 2017. Jump up ^ WTHR Staff ( October 2, 2017 ). `` White House goes pink for National Breast Cancer Awareness Month ''. WTHR. Indianapolis : Dispatch Broadcast Group. Retrieved October 9, 2017. Jump up ^ `` White House Turns Pink for Breast Cancer Awareness Month ''. WRC - TV. Washington, D.C. : NBCUniversal. October 1, 2017. Retrieved October 9, 2017. Jump up ^ `` National Breast Cancer Awareness Month, 2017 '' ( PDF ). Federal Register. Washington, D.C. : National Archives and Records Administration. September 29, 2017. Archived from the original on October 4, 2017. Retrieved October 9, 2017. External links US National Breast Cancer Awareness Month website Welcome to Cancerland, an essay by journalist and breast cancer survivor Barbara Ehrenreich on the culture and marketing of breast cancer Holidays, observances, and celebrations in the United States January New Year 's Day ( federal ) Martin Luther King Jr. Day ( federal ) Confederate Heroes Day ( TX ) Fred Korematsu Day ( CA, FL, HI, VA ) Idaho Human Rights Day ( ID ) Inauguration Day ( federal quadrennial, DC area ) Kansas Day ( KS ) Lee -- Jackson Day ( formerly Lee -- Jackson -- King Day ) ( VA ) Robert E. Lee Day ( FL ) Stephen Foster Memorial Day ( 36 ) The Eighth ( LA, former federal ) January -- February Super Bowl Sunday February American Heart Month Black History Month Washington 's Birthday / Presidents ' Day ( federal ) Valentine 's Day Georgia Day ( GA ) Groundhog Day Lincoln 's Birthday ( CA, CT, IL, IN, MO, NJ, NY, WV ) National Girls and Women in Sports Day National Freedom Day ( 36 ) Primary Election Day ( WI ) Ronald Reagan Day ( CA ) Rosa Parks Day ( CA, MO ) Susan B. Anthony Day ( CA, FL, NY, WI, WV, proposed federal ) February -- March Mardi Gras Ash Wednesday ( religious ) Courir de Mardi Gras ( religious ) Super Tuesday March Irish - American Heritage Month National Colon Cancer Awareness Month Women 's History Month St. Patrick 's Day ( religious ) Spring break ( week ) Casimir Pulaski Day ( IL ) Cesar Chavez Day ( CA, CO, TX, proposed federal ) Evacuation Day ( Suffolk County, MA ) Harriet Tubman Day ( NY ) Holi ( NY, religious ) Mardi Gras ( AL ( in two counties ), LA ) Maryland Day ( MD ) National Poison Prevention Week ( week ) Prince Jonah Kūhiō Kalanianaʻole Day ( HI ) Saint Joseph 's Day ( religious ) Seward 's Day ( AK ) Texas Independence Day ( TX ) Town Meeting Day ( VT ) March -- April Easter ( religious ) Palm Sunday ( religious ) Passover ( religious ) Good Friday ( CT, NC, PR, religious ) Easter Monday ( religious ) April Confederate History Month 420 Day April Fools ' Day Arbor Day Confederate Memorial Day ( AL, MS ) Days of Remembrance of the Victims of the Holocaust ( week ) Earth Day Emancipation Day ( DC ) Thomas Jefferson 's Birthday ( AL ) Pascua Florida ( FL ) Patriots ' Day ( MA, ME ) San Jacinto Day ( TX ) Siblings Day Walpurgis Night ( religious ) May Asian Pacific American Heritage Month Jewish American Heritage Month Memorial Day ( federal ) Mother 's Day ( 36 ) Cinco de Mayo Harvey Milk Day ( CA ) Law Day ( 36 ) Loyalty Day ( 36 ) Malcolm X Day ( CA, IL, proposed federal ) May Day Military Spouse Day National Day of Prayer ( 36 ) National Defense Transportation Day ( 36 ) National Maritime Day ( 36 ) Peace Officers Memorial Day ( 36 ) Truman Day ( MO ) June Lesbian, Gay, Bisexual and Transgender Pride Month Father 's Day ( 36 ) Bunker Hill Day ( Suffolk County, MA ) Carolina Day ( SC ) Emancipation Day In Texas / Juneteenth ( TX ) Flag Day ( 36, proposed federal ) Helen Keller Day ( PA ) Honor America Days ( 3 weeks ) Jefferson Davis Day ( AL, FL ) Kamehameha Day ( HI ) Odunde Festival ( Philadelphia, PA ) Senior Week ( week ) West Virginia Day ( WV ) July Independence Day ( federal ) Lā Hoʻihoʻi Ea ( HI, unofficial ) Parents ' Day ( 36 ) Pioneer Day ( UT ) July -- August Summer vacation August American Family Day ( AZ ) Barack Obama Day ( IL ) Bennington Battle Day ( VT ) Hawaii Admission Day / Statehood Day ( HI ) Lyndon Baines Johnson Day ( TX ) National Aviation Day ( 36 ) Service Reduction Day ( MD ) Victory over Japan Day ( RI, former federal ) Women 's Equality Day ( 36 ) September Prostate Cancer Awareness Month Labor Day ( federal ) California Admission Day ( CA ) Carl Garner Federal Lands Cleanup Day ( 36 ) Constitution Day ( 36 ) Constitution Week ( week ) Defenders Day ( MD ) Gold Star Mother 's Day ( 36 ) National Grandparents Day ( 36 ) National Payroll Week ( week ) Native American Day ( CA, TN, proposed federal ) Patriot Day ( 36 ) September -- October Hispanic Heritage Month Oktoberfest Rosh Hashanah ( religious ) Yom Kippur ( religious ) October Breast Cancer Awareness Month Disability Employment Awareness Month Filipino American History Month LGBT History Month Columbus Day ( federal ) Halloween Alaska Day ( AK ) Child Health Day ( 36 ) General Pulaski Memorial Day German - American Day Indigenous Peoples ' Day ( VT ) International Day of Non-Violence Leif Erikson Day ( 36 ) Missouri Day ( MO ) National School Lunch Week Native American Day ( SD ) Nevada Day ( NV ) Sweetest Day White Cane Safety Day ( 36 ) October -- November Diwali ( religious ) November Native American Indian Heritage Month Veterans Day ( federal ) Thanksgiving ( federal ) Day after Thanksgiving ( 24 ) Election Day ( CA, DE, HI, KY, MT, NJ, NY, OH, PR, WV, proposed federal ) Family Day ( NV ) Hanukkah ( religious ) Lā Kūʻokoʻa ( HI, unofficial ) Native American Heritage Day ( MD, WA ) Obama Day ( Perry County, AL ) December Christmas ( religious, federal ) Alabama Day ( AL ) Christmas Eve ( KY, NC, SC ) Day after Christmas ( KY, NC, SC, TX ) Festivus Hanukkah ( religious, week ) Indiana Day ( IN ) Kwanzaa ( religious, week ) National Pearl Harbor Remembrance Day ( 36 ) New Year 's Eve Pan American Aviation Day ( 36 ) Rosa Parks Day ( OH, OR ) Wright Brothers Day ( 36 ) Varies ( year round ) Eid al - Adha ( religious ) Eid al - Fitr ( religious ) Ramadan ( religious, month ) Legend : ( federal ) = federal holidays, ( state ) = state holidays, ( religious ) = religious holidays, ( week ) = weeklong holidays, ( month ) = monthlong holidays, ( 36 ) = Title 36 Observances and Ceremonies Bold indicates major holidays commonly celebrated in the United States, which often represent the major celebrations of the month. See also : Lists of holidays, Hallmark holidays, public holidays in the United States, New Jersey, New York, Puerto Rico and the United States Virgin Islands. Retrieved from `` https://en.wikipedia.org/w/index.php?title=National_Breast_Cancer_Awareness_Month&oldid=815534692 '' Categories : October observances Cancer awareness Public health education Medical activism Breast cancer Month - long observances Observances in the United States Health campaigns Public awareness campaigns Breast cancer organizations Talk Contents About Wikipedia Deutsch Français Hrvatski Português Edit links This page was last edited on 15 December 2017, at 12 : 26. About Wikipedia

Question: when was october declared breast cancer awareness month
Answer: 1985