Rodan + Fields - wikipedia Rodan + Fields American multi-level marketing company Rodan + Fields Type Private Industry Cosmetics and personal care products Founded 2007 ; 11 years ago ( 2007 ) Founder Katie Rodan Kathy Fields Headquarters San Francisco, California, U.S. Area served United States, Canada, Australia Key people Diane Dietz ( President and CEO ) Amnon Rodan ( Chairman ) Products Cleansers Moisturizers Sunscreens Exfoliants Website www.rodanandfields.com Rodan & Fields, LLC, known as Rodan + Fields or R + F, is an American manufacturer and multi-level marketing company specializing in skincare products. In 2002 Katie Rodan, MD and Kathy Fields, MD, creators of Proactiv, started the Rodan + Fields brand ; they sold it a year later and bought back the brand in 2007 with an multi-level marketing structure. The company uses independent consultants, mostly women, to sell its products. Only two percent of these consultants make more than minimum wage. Its business model has been criticized by consumer advocates as being close to a pyramid scheme. Contents 1 History 2 Business 2.1 Products 2.2 Business model 3 References 4 Further reading History Drs. Fields and Rodan met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne. Proactiv is now a registered trademark of Guthy - Renker and Nestlé. In 2002, Drs. Fields and Rodan launched Rodan + Fields. Products were sold in department stores. In 2003, Rodan + Fields was purchased by Estée Lauder. In 2007, Drs. Fields and Rodan reacquired the brand and transitioned the company from department stores to multi-level marketing, where consultants are paid a commission for their own sales and for the sales of people they recruit. Rodan + Fields launched in Canada in February 2015 and in Australia in September 2017. Business The company has its headquarters in San Francisco, California. Products Rodan + Fields products treat common skincare concerns. Products and tools are categorized into regimens, each dedicated to a different skin concern. Regimens include cleansers, toners, moisturizers, creams, exfoliators and sunscreens. Business model Rodan + Fields uses independent consultants, mostly women, to sell its products. Commissions are earned based on a multi-level marketing strategy, which has been criticized by consumer advocates as close to a pyramid scheme. Consultants focus on social media, phone and in - person presentations to sell products and invite others to join their team. The average 2015 annual income for a consultant was $3,182. The independent consultants that sell the skin care products are often recruited with the promise and potential for executive level incomes. Per the 2016 Income - Disclosure agreement, 90 % of consultants earn less than $200 per month and 96 % of the consultants earned less $500 per month. In 2016, 125,348 consultants ( representing 44 % of all recruits ) recorded zero earnings and are thus no longer considered active independent consultants. Only 2 % of active consultants make the annual minimum wage or higher. References ^ Jump up to : Vincton, Kate ( 1 June 2016 ). `` How Two Dermatologists Built A Billion Dollar Brand In Their Spare Time ''. Forbes. Retrieved 13 September 2017. Jump up ^ Espinoza, Galina ( 15 July 2002 ). `` Saving Face ''. People. Jump up ^ Gretler, Corinne ( 25 March 2016 ). `` Nestle Forms Alliance with Bieber 's Fave Acne Cure Proactiv ''. Bloomberg. ^ Jump up to : Lipton, Lauren. `` The Truth Behind Rodan + Fields ( And Its Takeover of Your Facebook Feed ) ''. Allure.com. Jump up ^ Philips, Carli ( 10 July 2017 ). `` Internet is taking direct selling from the knock on the door and parties ''. The Australian. Retrieved 13 September 2017. Jump up ^ Jackson, Nancy Mann ( 29 May 2015 ). `` Three startups that want to steal Avon 's look ''. Fortune. Jump up ^ Doctorow, Cory ( 7 November 2016 ). `` John Oliver shreds multi-level - marketing pyramid schemes ''. Boing Boing. Retrieved 13 September 2017. Jump up ^ Lewak, Doree ( 3 February 2015 ). `` $40,000 a month, Lexus cars : Meet the new Avon ladies ''. New York Post. Jump up ^ Leinbach - Reyhle, Nicole ( 25 April 2016 ). `` The Rising Success Of Rodan + Fields Thanks To Nontraditional Retail And Savvy Women ''. Forbes. Retrieved 16 March 2017. ^ Jump up to : Rodan, Fields ( 1 January 2016 ). `` 2016 Income Disclosure Statement '' ( PDF ). Further reading `` Skin Care Company Rodan & Fields Pursuing a Sale ''. The Wall Street Journal. February 18, 2015. Retrieved 5 May 2016. Retrieved from `` https://en.wikipedia.org/w/index.php?title=Rodan_%2B_Fields&oldid=848550692 '' Categories : American companies established in 2007 Multi-level marketing companies 2007 establishments in California Companies based in San Francisco Talk Contents About Wikipedia Add links This page was last edited on 2 July 2018, at 17 : 12 ( UTC ). Text is available under the Creative Commons Attribution - ShareAlike License ; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia ® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. About Wikipedia

Question: when did rodan and fields start direct sales
Answer: 2002