Crystal Pepsi - wikipedia Crystal Pepsi Crystal Pepsi Crystal Pepsi 20 oz. bottle, as released in the U.S. in 2016 Type Clear cola Manufacturer PepsiCo Country of origin United States Introduced 1992 - 1993 ; 2015 ( giveaway only ) ; 2016 ; 2017 Discontinued November 20, 2017 Variants Diet Crystal Pepsi, Crystal From Pepsi, Pepsi Related products Pepsi, Pepsi Blue, Tab Clear, Coca - Cola Clear Crystal Pepsi is a soft drink made by PepsiCo. It was first sold in Europe in the early 1990s. The United States and Canada received it from 1992 to 1993, with brief rereleases in 2015, 2016, and 2017. It was briefly sold in the UK and Australia. The product 's original market life was sabotaged by competitor Coca - Cola, in a `` suicidal kamikaze '' plan which sacrificed its Tab Clear product in order to end them both. Crystal Pepsi is notable for a fanatical revival by the public decades later, leading to a corporate response with these re-releases. Contents 1 History 2 Pepsi Clear 3 Marketing 4 Revival and rereleases 5 See also 6 References History In the early 1990s, a marketing fad called the Clear Craze equated clarity with purity. This began with the remake of Ivory soap, whose marketing slogan had already been `` 99 and 44 / 100 percent pure '', from its classic milky solution. The `` clear '' idea spread to many companies and product types including PepsiCo 's development of a clear cola. Crystal Pepsi was marketed as a caffeine - free `` clear alternative '' to normal colas. Its marketing slogan was `` You 've never seen a taste like this ''. In 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, Providence, and Grand Rapids, and the product generated a positive response. Pleased with the results, PepsiCo launched the cola on April 12, 1992, and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world 's first photo - realistic, computer - generated bus wrap printing. A series of television advertisements featuring Van Halen 's hit song `` Right Now '' premiered on national television on January 31, 1993, during Super Bowl XXVII. Another marketing ploy was to give out full sized sample bottles with the Sunday paper deliveries such as the Boston Globe in Massachusetts. In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million. Coca - Cola followed suit by launching Tab Clear on December 14, 1992. That company 's previous clear cola had been a secret one - off made as a particular political favor between Dwight D. Eisenhower and the Soviet Union in the 1940s, to disguise the American beverage as if it was vodka, and was named White Coke. Initial sales were good but quickly fell. By late 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus - cola hybrid called Crystal From Pepsi, but that was short - lived as well. According to Coca - Cola 's chief marketing officer, Sergio Zyman, Tab Clear was an intentionally `` suicidal kamikaze '' effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order to `` kill both in the process ''. The `` born to die '' strategy included using the poor - performing Tab brand rather than Coke, labeling the product as a `` sugar free '' diet drink to confuse consumers into thinking Crystal Pepsi had no sugar, and marketing the product as if it were `` medicinal ''. Zyman said `` Pepsi spent an enormous amount of money on the brand and, regardless, we killed it. Both of them were dead within six months. '' Pepsi Clear In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time. On August 22, 2008, PepsiCo filed for trademarks on the product names `` Pepsi Clear '' and `` Diet Pepsi Clear ''. Marketing Yum ! Brands Chairman David C. Novak is credited with introducing the Crystal Pepsi concept. In a December 2007 interview, he stated : It was a tremendous learning experience. I still think it 's the best idea I ever had, and the worst executed. A lot of times as a leader you think, `` They do n't get it ; they do n't see my vision. '' People were saying we should stop and address some issues along the way, and they were right. It would have been nice if I 'd made sure the product tasted good. Once you have a great idea and you blow it, you do n't get a chance to resurrect it. Revival and rereleases Canadian label of a Crystal Pepsi 20 oz. bottle in 2016 In September 2014, following a Facebook campaign by consumers, The Coca - Cola Company reintroduced the soft drink Surge, leading to speculation in the public and amongst media about the return of Crystal Pepsi. In March 2015, an online campaign to bring back Crystal Pepsi began. The following month, a second and completely separate petition was spearheaded by an online competitive eating personality, Kevin Strahle, also known as The L.A. Beast. This generated enough interest for a call - in and email campaign, featuring around 37,000 Change.org petition signatures, tens of thousands of Twitter, YouTube, and Instagram tagged comments, 15 billboards erected around the Los Angeles area, and a commitment to ride a mobile billboard truck at Pepsi 's headquarters in Purchase, New York with a gathering of supporters at a park nearby on June 15 and 16, 2015. The interest from this campaign led to an official response by PepsiCo. on June 8, 2015 : `` We 've had customers ask us to bring back their favorite products before, but never with your level of enthusiasm and humor. We 're lucky to have a Pepsi superfan like you on our side. We definitely hear you and your followers and we think you 'll all be happy with what 's in store. Stay tuned. '' In November 2015, Pepsi hinted on its Twitter page that the beverage would make a comeback. In December 2015, Pepsi announced that fans of the drink could win one of 13,000 six - packs of the beverage by entering a sweepstakes via a mobile application or online at Pepsipass.com between December 10 and 11. Winners selected during the following week would receive the beverage in time for Christmas. On June 30, 2016, Pepsi announced that the drink would be making a second return, reaching Canadian stores on July 7, and American stores on August 8, 2016. Unlike the original release in the 1990s, the drink as released in 2015 and 2016 contains caffeine and sodium benzoate, a preservative. In October 2016, Pepsi rereleased the drink in the United States again for a limited time exclusively on Amazon.com through its Prime Pantry service, sold in 8 packs. On November 1, 2016, Pepsi announced that the drink would be making a third return for 2017. On July 19, People magazine released an article stating that Crystal Pepsi would be back one final time on August 14, and that Crystal Pepsi - themed music festivals would be held at baseball stadiums around the US with performers Busta Rhymes and Salt - n - Pepa. See also 1990s portal List of defunct consumer brands List of Pepsi types Tab Clear Zima New Coke References ^ Jump up to : Garber Jr, Lawrence L. Color as a Tool for Visual Persuasion, p313. Essay included in Persuasive Imagery ed. by Linda M Scott. Lawrence Erlbaum Associates, 2003. ISBN 0 - 8058 - 4202 - 0 ^ Jump up to : Zyman, Sergio. The End of Marketing as We Know It. Harper - Collins, 1999. ISBN 0 - 88730 - 983 - 6 Jump up ^ Business Digest and Bloomington, Illinois. The Washington Post, April 14, 1992 Jump up ^ `` 403. Forbidden - Bloomberg '' -- via www.bloomberg.com. Jump up ^ `` Business Digest ''. New York Times, April 13, 1992 Jump up ^ Janofsky, Michael. `` Pepsi Tries New Diet Cola Abroad ''. New York Times, March 2, 1993. Jump up ^ Bryant, Adam. `` Coke Adds a Clear Cola To Its New Age Stable ''. New York Times, December 15, 1992 Jump up ^ Cordelia Hebblethwaite ( September 11, 2012 ). `` Who, What, Why : In which countries is Coca - Cola not sold ? ''. BBC News. Retrieved September 12, 2012. Jump up ^ `` PEPSI SEES CITRUS APPEAL IN ITS CRYSTAL ''. Jump up ^ Brody, Aaron L and John B Lord. Developing New Foods for a Changing Marketplace, p62. CRC Press, 2000. ISBN 1 - 56676 - 778 - 4 Jump up ^ Denny, Stephen. Killing Giants : 10 Strategies to Topple the Goliath in Your Industry. Jump up ^ Tanner, Steve ( August 11, 2009 ). `` Is Pepsi Clear the return of Crystal Pepsi ? ''. BevReview.com. Retrieved October 7, 2015. Jump up ^ Kate Bonamici Flaim, Winging It, December 19, 2007, Fast Company ( magazine ). Retrieved September 29, 2009. Jump up ^ Rick Aristotle Munarriz. `` Coke 's Surge Surges Back ; Will Crystal Pepsi Be Revived Next ? ''. DailyFinance.com. Retrieved October 2, 2015. Jump up ^ `` Bring Back Crystal Pepsi ! '', at change.org Jump up ^ `` L.A. Beast - Facebook ''. facebook.com. Retrieved October 2, 2015. Jump up ^ ABC News. `` You Can Thank This Guy If Popular ' 90s Drink Crystal Pepsi Returns ''. ABC News. Retrieved December 9, 2015. Jump up ^ `` ' Crystal Pepsi ' may return in response to online campaign ''. Retrieved June 29, 2016. Jump up ^ E.J. Schultz. ( June 9, 2015 ). `` Crystal Pepsi Is Poised for a Comeback ''. adage.com. Retrieved October 2, 2015. Jump up ^ MAJOR BREAKING NEWS - Bring Back Crystal Pepsi. YouTube. June 8, 2015. Retrieved October 2, 2015. Jump up ^ Charles Riley and Cristina Alesci ( June 11, 2015 ). `` Remember Crystal Pepsi ? It might be coming back ''. CNNMoney. Retrieved October 2, 2015. Jump up ^ `` Crystal Pepsi Might Be Making a Comeback ! - Us Weekly ''. usmagazine.com. June 11, 2015. Retrieved October 2, 2015. Jump up ^ `` PepsiCo poised to revive 1990s flop Crystal Pepsi ''. cbsnews.com. June 11, 2015. Retrieved October 2, 2015. Jump up ^ Ledbetter, Carly. `` Crystal Pepsi Might Be Making A Comeback Thanks To One Man 's Excitement ''. Huffpost. Huffington Post. Retrieved December 9, 2015. Jump up ^ Whitten, Sarah ( December 9, 2015 ). `` A six - pack of Crystal Pepsi could be yours... if you win this sweepstakes. '' CNBC. Jump up ^ `` Official Site for PepsiCo Beverage Information - Product ''. origin-www.pepsicobeveragefacts.com. Varieties of Pepsi Regular 1893 from the makers of Pepsi - Cola Pepsi Caffeine - Free Pepsi Crystal Pepsi Pepsi Blue Pepsi Raw ( Pepsi Natural ) Pepsi - Cola Made with Real Sugar Pepsi Twist Pepsi Wild Cherry Low - calorie Diet Pepsi Jazz Diet Pepsi Pepsi Max Pepsi Next Pepsi One Pepsi Special Pepsi True Pepsi Zero Sugar List of Pepsi variations Retrieved from `` https://en.wikipedia.org/w/index.php?title=Crystal_Pepsi&oldid=821224321 '' Categories : Products introduced in 1992 Cola brands PepsiCo soft drinks Discontinued soft drinks Discontinued products Hidden categories : Use mdy dates from October 2017 Articles with hRecipes Articles with hProducts All articles with unsourced statements Articles with unsourced statements from June 2015 Articles with unsourced statements from September 2017 Talk Variants Contents About Wikipedia Français 日本 語 Simple English Edit links This page was last edited on 19 January 2018, at 03 : 44. 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Question: what's the difference between pepsi and crystal pepsi
Answer: Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas