eunbil · GT0N1249 · 2006-05-12 00:00:00 — (3a)The Commission shall adhere to the proportionality principle in respect of administrative and financial requirements, such as eligibility criteria and financial capacity, with regard to the size of the grant awarded. Financial aid awarded under the terms of the programme may not exceed of the final costs of the operation supported. However, in the cases expressly provided for in the , financial aid may be as high as . Furthermore, such aid shall be granted whilst ensuring that award procedures are transparent and objective. In with the specific nature of the activities cofunded and in accordance with Article 112(1) of Council Regulation 1605/2002, the Commission may deem costs directly linked with implementing the activity supported to be eligible, even if they were partially incurred by the beneficiary before the selection procedure. In accordance with Article 113(1) of Council Regulation 1605/2002 and in conjunction with Article 172 of Commission Regulation (EC Euratom) No 2342/2002, cofunding may be provided either entirely or partly in kind as long as the value of the contribution does not exceed the cost actually borne and duly supported by accounting documents, or the cost generally accepted in the market in question. Premises made available for training or promotional purposes may be included within such contributions. sums reimbursed under the programme, those from the MEDIA programmes (1991 to 2006) and sums not used by selected projects shall be allocated to the requirements of the MEDIA 2007 programme. Implementation of this Decision The Commission is responsible for implementing the programme in accordance with the arrangements laid down in the . The measures for the implementation of this Decision concerning the matters referred to below shall be adopted in accordance with the management procedure referred to in Article 11(2): the general guidelines for all the measures described in the ; the content of the calls for proposals, the definition of the criteria and the procedures for the selection of projects; questions concerning the annual internal breakdown of the programme resources, including the breakdown between measures in the fields of improving professional skills, development, distribution/dissemination and promotion; the arrangements for monitoring and evaluating actions; any proposal for the allocation of Community funds in excess of 200,000 per beneficiary and year in the case of training and promotion, 200,000 in the case of development and 300,000 in the case of distribution; the choice of pilot projects provided for in Article 7. The measures necessary for implementing this Decision with regard to any other matters shall be adopted in accordance with the advisory procedure referred to in Article 11(3). The Commission shall be assisted by a committee made up of representatives of the Member States and chaired by a Commission representative. Where reference is made to this paragraph, Articles 4 and 7 of Decision 1999/468/EC shall apply. The period laid down in Article 4(3) of Decision 1999/468/EC shall be set at two months. Where reference is made to this paragraph, the advisory procedure referred to in Article 3 of Decision 1999/468/EC shall apply in accordance with the provisions of Article 7(3) and Article 8 thereof. shall adopt its rules of procedure. network of MEDIA Desks shall act as an implementing body for disseminating information on the programme at national level, in particular for cross-border projects, improving its visibility and stimulating its use, whilst abiding by Article 54 (2)(c) and (3) of Council Regulation 1605/ 2002 as defined at point 2.2 of the . Cooperation between MEDIA desks through networks, especially proximity networks, shall be encouraged in order to facilitate exchanges and contacts between professionals, public awareness of key events supported by the programme, as well as prizes and awards. The MEDIA Desks must respect the following criteria: have an adequate number of staff, with professional and linguistic capacities appropriate for work in an environment of international cooperation; have an appropriate infrastructure, in particular as regards informatics and communications; operate in an administrative context which enables them to carry out their tasks satisfactorily and to avoid conflicts of interest. In the implementation of the programme, the Commission shall, in close cooperation with the Member States, ensure general consistency and complementarity with other relevant Community policies, programmes and actions that impinge upon the training and audiovisual fields. The Commission shall also ensure coordination between the programme and other Community programmes in the areas of education, training, research and the information society. The Commission shall ensure effective liaison between this programme and programmes and actions in the training and audiovisual fields being carried out in the framework of Community cooperation with non-member countries and the relevant international organisations, in particular (Eurimages and Audiovisual Observatory). The Commission shall ensure that the actions covered by this Decision are subject to prior evaluation, monitoring and ex-post evaluation. The results of the process of monitoring and evaluation shall be taken into account in the implementation of the programme. The Commission shall ensure that the programme is evaluated regularly, externally and independently. In order to evaluate the programme effectively the Commission may compile data in order to survey all activities supported by the programme. This evaluation should take into account the Committees arrangements for monitoring and evaluation referred to in article 10 - 2(d). This monitoring process will comprise drawing up the reports mentioned in paragraph 2(a) and (c) of this Article and specific activities. The Commission shall present to Parliament, the Council, Economic and and : an interim evaluation report on the results and the qualitative and quantitative aspects of implementing the programme no later than three years after it takes effect; a Communication on the continuation of the programme no later than four years after it takes effect; a detailed ex-post evaluation report no later than [.] covering the implementation and results of the programme, on completion of its implementation. The Commission shall publish and disseminate via the Media Desks any relevant statistics and analyses. Reports produced in regard to 2 (a) to (c) should identify the added value of the programme. Activities undertaken before on the basis of Council Decision 2000/821/EC of and Decision 163/2001/EC of Parliament and the Council of 19 January 2001 will continue to be managed until they are terminated in compliance with the provisions of these Decisions. provided for by Article 8 of Council Decision 2000/821/EC of and Article 6 of Decision 163/2001/EC of Parliament and 2001 shall be replaced by the committee provided for under Article 11 of this Decision. CHAPTER 6: INFORMATION ABOUT THE EUROPEAN AUDIOVISUAL SECTOR AND PARTICIPATION IN THE EUROPEAN AUDIOVISUAL OBSERVATORY Information about audiovisual sector Union shall contribute to increased transparency and dissemination of information about audiovisual sector. Participation in Audiovisual Observatory For the purposes of implementing Article 16, Union shall be a member of Audiovisual Observatory throughout the programme. The Commission shall represent Union in its dealings with the Observatory. Contribution to meeting the programmes objectives Participation by Union in Audiovisual Observatory shall form an integral part of this programme and shall contribute to meeting its objectives: by encouraging transparency in the market through an improved comparability of data collected in the different countries and ensuring that operators have access to financial and legal statistics and information, especially on the Member States which have acceded to Union after , thereby enhancing audiovisual sectors ability to compete and develop; enabling the programme to be monitored more effectively and making it easier to evaluate. Monitoring and evaluation of Unions participation in Audiovisual Observatory shall be carried out within the framework of the evaluation and monitoring of the programme in accordance with Article 14 of this Decision. CHAPTER 7: ENTRY INTO FORCE This Decision shall enter into force on the day following its publication in the and shall take effect from 1 January 2007. For Parliament For the Council to the proposal for a Decision of Parliament and the Council concerning the implementation of a programme to support audiovisual sector (MEDIA 2007) CHAPTER 1: OPERATIONAL OBJECTIVES AND ACTIONS TO BE IMPLEMENTED Acquisition and improvement of skills in the audiovisual field 1.1 Strengthen European audiovisual professionals skills in the fields of development, production, distribution/dissemination and promotion in order to improve the quality and the potential of European audiovisual works Enable experienced scriptwriters to improve their capacities to develop techniques based on traditional and interactive methods of writing. Action to be implemented Support the development, implementation and updating of training modules on identifying the target audience, editing and development of scripts for an international audience, and the relationship between the scriptwriter, the script editor, the director, the producer and the distributor, inter alia. Support distance learning and encourage exchanges and partnerships associating countries and regions with low audiovisual production capacity and/or with a restricted linguistic or geographical area. 1.1.2 Economic, financial and commercial management of production, distribution and promotion of audiovisual works Develop the professionals ability to grasp and integrate dimension into the fields of development, production, marketing, distribution/dissemination and promotion of audiovisual programmes. Action to be implemented Support [.] the development, implementation and updating of training modules in management, taking into account dimension. Support distance learning and encourage exchanges and partnerships associating countries and regions with low audiovisual production capacity and/or with a restricted linguistic or geographical area. 1.1.3 Inclusion upstream of digital technologies for the production, post-production, distribution, marketing and archiving of European audiovisual programmes Develop the professionals capacity to use digital technologies, in particular in the fields of production, post-production, distribution, marketing, archiving and multimedia. Action to be implemented Support the development, implementation and updating of training modules in digital audiovisual technologies. Support distance learning and encourage exchanges and partnerships associating countries and regions with low audiovisual production capacity and/or with a restricted linguistic or geographical area. 1.2 Improve dimension of audiovisual training activities 1.2.1 Support for the networking and mobility of European training professionals, in particular European film schools, training institutes, partners of the professional sector Encourage exchanges and cooperation between existing training institutions and/or activities. Action to be implemented Encourage the programme beneficiaries to intensify coordination of their training activities, in particular those involving further training, in order to develop a European network which can receive Community support, in particular for cooperation involving players, including television broadcasters. 1.2.2 Training for trainers Ensure that trainers are competent. Action to be implemented Contribute to training for trainers, in particular by distance learning. 1.2.3 Support for film schools Encourage mobility of cinema students in Europe. Action to be implemented Mobility scholarships linked to a training project. encourage the development of new talents and professionals through the of a Prize for New Talent. 1.2.4 Introduction of coordination and promotion measures by the bodies supported under 1.1 of this Promote coordination and promotion of the projects supported by the programme. Action to be implemented Contribute to the adoption of targeted actions of coordination and promotion of the training activities supported by the programme. 1.2.5 Enable, through special scholarships, the professionals from the Member States which have acceded to Union after to take part in the training activities set out in 1.1 of this Facilitate the participation by professionals from the Member States which have acceded to Union after in the projects supported by the programme. Action to be implemented Contribute to setting up a grant mechanism. 2.1 Support the development of production projects intended for and International market submitted by independent production companies, in particular SMEs Support the development of European works of the following types: drama, animation, documentary and multimedia; Encourage companies to produce quality works with international potential; Encourage companies to use digital technologies in production and distribution right from the development phase; Encourage companies to devise strategies for international screening, marketing and distribution right from the development phase; Enable small and medium-sized companies to access support for development and tailor actions to meet their needs; Enhance complementarity with the actions supported by MEDIA to improve audiovisual professionals skills. Action to be implemented Support the development of audiovisual projects or project catalogues. Support digitisation of European audiovisual works right from the development phase. 2.2 Support the elaboration of financing plans for European production companies and projects, including co-production projects Encourage the elaboration of financing plans by production companies for works of the following types: drama, animation, documentary and multimedia. As a follow-up to the preparatory action "Growth and Audiovisual: i2i Audiovisual", encourage the search for financial partners at European level to achieve synergy between public and private investors and the devising of distribution strategies right from the production phase. Action to be implemented Support the side costs of private financing of production and co-production projects presented by SMEs (such as financial expenses, insurance and completion guarantee costs). Support access by SMEs, especially independent production companies, to companies providing financial services in drawing up investment plans for the development and co-production of audiovisual works with potential for international distribution. encourage financial intermediaries to support the development and co-production of audiovisual works with potential for international distribution. Support cooperation between the national agencies in the audiovisual sector. Enhance the cultural and linguistic diversity of European audiovisual works distributed. Action to be implemented Support dubbing and subtitling for distribution and dissemination, through all available channels, in particular digital channels, of European audiovisual works for the benefit of producers, distributors and broadcasters. 3.1 Strengthen European distribution by encouraging distributors to invest in the co-production, acquisition and promotion of non-national European films and to set up coordinated marketing strategies Operational objective No 1 Encourage cinematographic distributors to invest in the co-production, acquisition of exploitation rights and promotion of non-national European films. Actions to be implemented Establish a system of automatic support for European distributors, proportional to cinema admissions for non-national European films in the Member States taking part in the programme, subject to a ceiling for each film and adjusted for each country. The support thus generated may be used by distributors only for investment in: - non-national European film co-production; - the acquisition of exploitation rights of non-national European films; - editing (copying, dubbing and subtitling), promotion and advertising of non-national European films. Operational objective No 2 Encourage European distributors to cooperate with a view to adopting joint strategies on market. Action to be implemented Establish a system of selective aid for non-national European film distribution intended for European distributor groupings and grant them direct aid where they exist on a permanent basis. Operational objective No 3 Encourage cooperation between distributors, producers and sales agents in order to set up international marketing strategies for European films right from the development phase. Action to be implemented Establish a system of support for the creation of a promotion kit for European cinematographic works (including a subtitled copy, an international sound track - music and effects - and promotion materials). Operational objective No 4 Encourage access to financing of SMEs for distribution and international sale of non-national European works. Action to be implemented Support the side costs (such as financial expenses and insurance) connected with distribution and/or international sales activities such as: acquisition of non national European film catalogues, searching for new markets for these films, and setting up of permanent groupings of European distributors. 3.2 Improve the circulation of non-national European films on and international markets by incentives measures for export, distribution on any medium and cinema exhibition Operational objective No 1 Encourage cinematographic distributors to invest in appropriate publishing and promotion of non-national European films. Actions to be implemented Establish a system of selective support to cinematographic distributors for the promotion and marketing of non national European films. The selection criteria for the films may include provisions aiming to differentiate between the projects according to their origin and the size of their budget. special support to films of interest for the development of European cultural and linguistic diversity . aid for the release of a non-national European works slate over a given period. Operational objective No 2 Encourage the screening of non-national European films on market, in particular by supporting the coordination of a cinema network. Action to be implemented Encourage cinema owners and operators to screen a significant proportion of non-national European films in cinemas for first release for a minimum defined period. The support granted to each cinema will be determined according to the programming and taking into account the number of tickets sold for non-national European films over a reference period. Contribute to the development of educational and awareness-raising activities for young cinema-goers. Support the creation and the consolidation of a European cinema owners" network developing common actions of this type. Operational objective No 3 Encourage international sales and export of European films, particularly non-national European films within Europe. Action to be implemented Establish a support system for European companies distributing cinema films internationally (sales agents) according to their performance on the market over a given period. This support will have to be invested in the acquisition of new non-national European films and their promotion on and international markets. 3.3 Promote the transnational broadcasting of European audiovisual works produced by independent production companies by encouraging cooperation between broadcasters on the one hand, and independent producers and distributors on the other Operational objective No 1 Encourage the broadcasting of non-national European audiovisual works from independent production companies. Actions to be implemented Encourage independent producers to produce works (drama, documentary and animation) involving the participation of at least three broadcasters from several Member States. The selection criteria for the beneficiaries will include provisions aiming to differentiate between the projects according to the size of their budget. special support to films of interest for the enhancement of Europes cultural and linguistic diversity and audiovisual heritage. Operational objective No 2 Facilitate access to financing for European independent production companies. Action to be implemented Support the side costs (such as financial costs, insurance and completion guarantee costs) connected with the production of works (drama, documentary and animation) involving the participation of at least three broadcasters from several Member States belonging to different linguistic areas. Operational objective No 3 Encourage the international distribution of European television programmes made by independent producers. The distribution of such programmes will require the agreement of the independent producer, who must receive an appropriate share of the sales revenue. Action to be implemented Establish a system of support for European international distribution companies of audiovisual works (international distributors) according to their performance on the market over a given period. Support thus generated will have to be invested by the international distributors in the acquisition and promotion of new European works on and international markets. 3.4 Encourage the digitisation of European audiovisual works Operational objective No 1 Improve the distribution of non-national European works on digital media for private use (DVD), in particular by encouraging publishers to cooperate on creating multilingual on a European scale. Encourage the use of digital technologies in European works (creating digital which can be used by all European distributors). Encourage publishers in particular to invest in appropriate promotion and distribution of non-national European audiovisual works. Support the multilingualism of European works (dubbing, subtitling and multilingual production). Action to be implemented Establish a system of automatic support for European cinematographic and audiovisual works publishers on media intended for private use (such as DVD, ) according to their performance on the market over a given period. Support thus generated will have to be invested by the publishers in the publishing and distribution of non-national European works on digital media. Support the digitisation of content for distribution. Operational objective No 2 Encourage supply of non-national European works for on-line distribution through advanced distribution services and new media (Internet, video-on-demand, pay-per-view), while developing techniques to securise online works in order to fight against piracy. Encourage audiovisual programme industry to adapt to developments in digital technology, in particular with regard to advanced on-line distribution services. Action to be implemented Encourage European companies (on-line access suppliers, special-interest channels, etc.) - by measures to digitise works and create promotion and publicity material on digital media - to create European works slates in digital format intended for use on the new media. Promote the emergence of digital services that carry European catalogues. 3.5 Encourage cinemas showing a significant percentage of non national European works to exploit the possibilities offered by digital distribution Encourage cinemas to invest in digital equipment, by facilitating access to credit by cinema owners. Action to be implemented Support the side costs (such as financial expenses and insurance) incurred by cinema owners and operators for investment in digital equipment.