Master of Business Administration

Duration:
Full time (1+ years)
Part time (2-3 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time:
05 Feb 2024 |
04 Jun 2024
17 Sep 2024
Part Time:
12 Jan 2024 |
22 Mar 2024
07 Jun 2024 |
16 Aug 2024
25 Oct 202

APU-DMU DUAL DEGREE PROGRAMME
Students who are under Masters Degree Programme will have the option to opt-in for the
APU-DMU Dual Degree Scheme
. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from
Asia Pacific University (APU)
, Malaysia
 and 1 from
De Montfort University (DMU), UK
.
To know more about APU-DMU Dual Scheme, please click
HERE

MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
In this age of digital transformation, being equipped with digital, technical & analytical skills in addition to profound business skills & professional knowledge makes you stand out among the rest. As an MBA @ APU student, you will be exposed to modules in business intelligence & data analytics & technology management, which will shape you into competent business leaders upon completion of the programme.

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
•
Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.0
For more information please click
HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
PROGRAMME OUTLINE
This programme is specifically designed to provide:
An opportunity to develop knowledge and skills as a business manager in various work settings.
A platform to improve effectiveness in any present and future management roles.
Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.
THE BENEFITS OF THE PROGRAMME
On successful completion of this programme, you will be able to :
Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
Understand and critically analyse the contemporary business and management environment.
Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
Demonstrate the personal effectiveness through effective self management within the professional environment.
WHO SHOULD ATTEND
This programme is geared towards managers who wish to focus on enhancing and enriching management and critical decision making skills in national and international organisations. In addition, middle and senior level managers who are undergoing challenging tasks in manufacturing and/or services sectors will find this programme useful towards career growth.
MODULES & PROJECT
This programme comprises 8 core modules (including Research Methodology module), 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.
PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1
st
 MONTH OF THE PROGRAMME)
Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning
CORE MODULES
Organizational Behaviour
Managerial Finance
Global Strategic Management
Strategic Marketing Management
Managerial Economics
Statistical Decision Making
Human Resource Management
Research Methodology
Project
ELECTIVE MODULES (CHOOSE 2)
Technology Management
Managing Creativity and Innovation
Entrepreneurship
Behavioural Science, Social Media and Marketing Analytics
* Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.

PROJECT
You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.

CAREER OPTIONS
Banking Manager
Business Development Manager
Finance Manager
Human Resource Manager
Logistic and Supply Chain Manager
Procurement Manager
Project Manager
Sales and Marketing Manager
Market Researcher
Business Consultant
Business Research Analyst
Entrepreneur
Chief Marketing Officer (CMO)
General Manager
Analytics & Reporting Manager
Decision Analytics Manager
Management Consultant
Chief Executive Officer (CEO)
International Marketing Manager
“MBA GRADUATES CONTINUE TO COMMAND A SALARY PREMIUM COMPARED TO DIRECT FROM INDUSTRY HIRES AND BACHELORS DEGREE HIRES” - GRADUATE MANAGEMENT ADMISSION COUNCIL (GMAC) SURVEY

“Typically, those applicants with a Master’s degree or MBA will be hired with one or two grades higher than degree holders… about an 8% higher salary depending on the field or industry they plan to join”.
- Lee Chun Keat
Director of Engineering, Oppstar Malaysia
The MBA is a popular platform for career progression (Lessler, 2018), providing students with a set of transferable skills and knowledge to allow them to lead and make decisions in management positions. With its emphasis on personal growth, networking and challenging complexity, MBA graduates are well prepared for the future jobs market and the continued demand for MBA talent.

TESTIMONIALS BY OUR MBA GRADUATES
“Driven by state of the art technology on all fronts and boasting of a well-equipped faculty, I was conditioned and nurtured in a way that has helped me thrive in some of the most challenging environments ever since I graduated with a MBA.”
- Arjun Narayanan
Content Manager, IIMResume, India
“APU’s environment well adapted for students’ needs and wants. I learned how to be optimistic and to be a fast learner. It was undoubtedly a life changing experience.”
- Kanat Zhumanov
Chief Manager of the Board Office of “University Medical Center”
Corporate Fund in Nur-Sultan City, Kazakhstan
COURSE FEES
Malaysian Students
International Students
RM 32,600
RM 36,800 (USD 8,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R/0414/7/0094)(06/27)(MQA/FA8762)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


Addresses for APU and APU Accommodations

Asia Pacific University of Technology and Innovation (APU):
Technology Park Malaysia,
Bukit Jalil,
57000 Kuala Lumpur,
Malaysia.
APU accommodation addresses:
@ Fortune Park Service Apartment
Taman Serdang Perdana, 43300, Near South City Plaza,
Serdang, Kuala Lumpur,
Malaysia.
@ Satellite Campus Residence @ TPM
Jalan Teknologi 9,
Technology Park Malaysia,
Bukit Jalil, 57000 Kuala Lumpur,
Malaysia.


Sports and recreational clubs

At APU, our sports and recreational clubs are open for all students and staff to take on a range of activities outside study and work hours for a healthy lifestyle.
To date, we have the following sports clubs on campus, in addition
to the various sports facilities nearby campus.
Badminton
Basketball
Bowling
Chess
Cricket
Football
Futsal
Karate
Mountain Climbing
Netball
Pool and Snooker
Rugby
Runners Club
Squash Club
Swimming
Table Tennis
Taekwondo
Tennis
Volleyball
Wushu


On Campus Activities and Drives

Our students and staff can participate in charity and community activities related to the general public. Activities such as the blood donation drive, charity drive, talks, competitions and product promotions are organised regularly.


Emergency Contact Numbers

You should call the following staff in the event of any emergency, serious health related issues or urgent repairs needed at accommodation and to report any damage within the accommodation units.
For Accommodation Related Issues
For Security, Police or Safety Related Issues
Fortune Park
Mr. Amalraj (0165916478)
Satellite Campus Residence
Ms. Kala (0177998595)
On Campus Residence J1 & J2 & K1 & K2
Mr. Teong (0122628718)
Ms. Niki (0125820407)
Mr. Saljit (0192210302)
Ms. Chelvi (0169953850)
Night Hotline
0172381300 (7 pm to 7 am)
Off-Day Hotline
0173791700 (7 am to 7 pm on Weekends & Public Holidays)
APU General Line
0389961000 (Monday to Friday 8.30 am to 7 pm, Saturday 8.30 am to 1 pm).
Health Insurance Hotline
It is compulsory for international students to purchase medical insurance, and do note that it does not include specialist treatment. It covers only outpatient and hospitalization up to the terms & conditions as in the policy. Please attend the scheduled briefing accordingly to get further information which will equip you to know what needs to be done in an emergency for yourself or for your friends.

03 2296 3188

03 2296 3188
Police
It is compulsory for international students to purchase medical insurance, and do note that it does not include specialist treatment. It covers only outpatient and hospitalization up to the terms & conditions as in the policy. Please attend the scheduled briefing accordingly to get further information which will equip you to know what needs to be done in an emergency for yourself or for your friends.

03 9284 2222
03 9058 2222
Malaysia Emergency Number: 999
In the case of life threatening medical condition, for speedy response, call Ambulance Services at:

Nationwide Emergencies – 999
Lifeline Ambulance – 0379569999
St John Ambulance – 0166522227
Note:
 When calling for an ambulance, make sure you have RM 400 with you for their services and it’s NOT covered in the health insurance. Please ensure you have RM 1000 deposit for admissions as a security deposit as deposits are not covered by Health Insurance. Please call us for serious health related issues for guidance.


Duration:
Full time (1+ years)
* Only available in full-time study mode

Awarded by:
APU, Malaysia
Intakes:
Full Time:
05 Feb 2024 | 04 Jun 2024
17 Sep 2024

APU-DMU DUAL DEGREE PROGRAMME
Students who are under Masters Degree Programme will have the option to opt-in for the
APU-DMU Dual Degree Scheme
. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from
Asia Pacific University (APU)
, Malaysia
 and 1 from
De Montfort University (DMU), UK
.
To know more about APU-DMU Dual Scheme, please click
HERE

MORE THAN JUST A BUSINESS ADMINISTRATION (EURO ASIA BUSINESS) MASTER
PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration (Euro Asia Business) will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
•
Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.0
For more information please click
HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
PROGRAMME OUTLINE
This programme is specifically designed to provide:
Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
The Master of Business Administration (Euro-Asia Business) draws on contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.
THE BENEFITS OF THE PROGRAMME
Evaluate complex business scenarios in an Asian European context and develop new applications, insights and strategies for business.
Demonstrate the personal and interpersonal competencies and knowledge which are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
Interact effectively and responsibly with individuals and organisations in this context.
Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Research information considering social responsibilities and related ethics.
Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
Behave in an appropriately professional manner in various situations and culture.
Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
Equipped with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.
WHO SHOULD ATTEND
This programme is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian European context. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in a career in business. The Master of Business Administration (Euro-Asia Business) program enables professionals to enhance their business knowledge, improve their management skills and strategic decision- making abilities in conducting business in Europe and Asia.
MODULES & PROJECT
This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to conducting Business and Administration in Europe and Asia.
PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1
st
 MONTH OF THE PROGRAMME)
Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning
CORE MODULES
Statistical Decision Making
Doing Business in Europe and Asia
Euro Asian Financial Management
Euro Asian Business Strategy
Euro Asia Global Business and Trends
Managing Creativity and Innovation
Managing Organisations
Marketing and Sustainability in the Age of Globalisation
Research Methodology
Behavioural Science, Social Media and Marketing Analytics
Project
PROJECT
You will be expected to conduct effective research in relation to business in Euro Asia for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of Euro Asia Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Euro Asia Business.

CAREER OPTIONS
Corporate Strategy Manager
Global Purchasing Manager
Global Retail Manager
International Marketing Manager
International Operations Manager
Business Development Manager
Finance Manager
Human Resource Manager
Logistic and Supply Chain Manager
Procurement Manager
Project Manager
Sales and Marketing Manager
Business Consultant
Business Research Analyst
Entrepreneur
Chief Marketing Officer (CMO)
Chief Executive Officer (CEO)
Analytics & Reporting Manager
Decision Analytics Manager
General Manager
Management Consultant
COURSE FEES
Malaysian Students
International Students
RM 32,600
RM 36,800 (USD 8,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0414/7/0095)(03/27)(MQA/FA0759)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


Special Interest Groups (SIGs)

Special Interest Groups (SIGs) allow forums for staff and students to communicate ideas and best practices to support staff development and student learning. Groups have been
set up in the areas of:
Accounting & Finance
Artificial Intelligence & Robotics
Arts Club
Business and Board Games
Business and Entrepreneurship
Breakdance And Hip Hop
Breakdance Club
Chinese Language and Cultural Society
Dance
Debate
Drama
Engineering
Free and Open Source Software
Indian Cultural Youth Society
Japanese
Line Dance Funk
Line Dance
Malay Cultural Society
Mathematics and Science
Media Cluster
Mobile Computing
Music
Photography
Punjabi Cultural Society
Rotaract
Software Architecture
Student Activities and Representative Council(Arc)
Membership of the SIGs is open to all staff and students. Please see our Student Services for more information on how to join.


Calling Home from Malaysia

There are IDD (International Direct Dial) cards available, such as iTalk, Flexicall, etc. with which it would be cheaper to make calls out of Malaysia. You can also make your call using your Malaysian sim-card (DiGi, Maxis, Celcom, etc.)
Landline number:
00 – COUNTRY CODE – AREA NUMER – HOUSE NUMBER
Mobile number:
00 – COUNTRY CODE – MOBILE PROVIDER CODE – MOBILE PHONE NUMBER


Cash

Money Changer
Exchange rates at different money changers may vary. Most of the money changers are available in shopping centres, and the operation time is usually from 10.30am to 9.00pm daily, including Saturday, Sunday and Public Holidays.
Bank or ATM
Students can open their bank accounts, withdraw cash, deposit cash and do other banking related tasks at banks or ATM's which are available around Kuala Lumpur. There is a Maybank at the Pavilion Bukit Jalil C-1-1 and also a CIMB Bank ATM near the entrance of TPM. Banks and ATM's can also be found around the Sri Petaling and Sri Kembangan area. Banks normally operates from 9.00am to 4.00pm during weekdays, and are closed during weekends. ATM's normally operate from 4.00am to 12.00am daily.


Duration:
Full time (1+ years)
* Only available in full-time study mode

Awarded by:
APU, Malaysia
Intakes:
Full Time:
05 Feb 2024 | 04 Jun 2024
17 Sep 2024

APU-DMU DUAL DEGREE PROGRAMME
Students who are under Masters Degree Programme will have the option to opt-in for the
APU-DMU Dual Degree Scheme
. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from
Asia Pacific University (APU)
, Malaysia
 and 1 from
De Montfort University (DMU), UK
.
To know more about APU-DMU Dual Scheme, please click
HERE

MORE THAN JUST AN INTERNATIONAL BUSINESS COMMUNICATIONS MASTER
PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in International Business Communications will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
•
Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.0
For more information please click
HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
PROGRAMME OUTLINE
This programme is specifically designed to provide:
A broad and extensive knowledge of international and intercultural communication.
An overall understanding on how culture affects communication.
The ability to conduct an interdisciplinary analysis of business communications in an international environment.
THE BENEFITS OF THE PROGRAMME
On successful completion of this programme, you will be able to :
Develop skills to be employed in an advisory or practical managerial capacity in international communications.
Manage business and corporate communication in multinational business environments.
Demonstrate the personal and interpersonal competencies and knowledge are necessary to manage communications in differing & complex cultures.
Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Interact effectively & responsibly with individuals and organisations in this context.
Demonstrate ethical behaviour through appropriate communication in a international environment.
Build perceptiveness, transparency and capability to communicate in a unfamiliar cultural context.
Demonstrate creative and innovative approaches to solving communications problems and the development of new approaches to effective business communications.
WHO SHOULD ATTEND
The Master of Science in International Business Communication focuses on business and corporate communication in multinational business environments. The interface of communication is between corporate communication, language and management. This programme is ideal for executives, managers and professionals who wish to become effective communication managers in today’s complex global environment. Our programme provides students with the opportunity to study various aspects of business and corporate communication knowledge, theories, techniques, media technologies and skills. Career paths for MIBC graduates include corporate communications, marketing communications, management consulting, public relations and advertising in international business environments.
MODULES & PROJECT
This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to communicating in an international business context. The modules equip existing professionals with highly developed capabilities in relation to innovation, integration of ideas and concepts in business communications.

PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1
st
 MONTH OF THE PROGRAMME)
Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning
MODULES
Technology, Culture and People: A Global Perspective
Marketing and Sustainability in the Age of Globalisation
Behavioural Science, Social Media and Marketing Analytics
Communication Theory and Practice
International Business Communications and Competencies
Planning Business Communications Campaign
New Media Industries and Technologies
Statistical Decision Making
Research Methodology
Managing Crisis Communications
Project
PROJECT
You will be expected to conduct effective research in relation to International Business Communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.

CAREER OPTIONS
International Communication Manager
Event Manager
Business Communication Advisor
Intercultural Consultant
Spokesperson
PR & Communications Manager
Global Marketing Manager
International Development Manager
Analytics & Reporting Manager
Decision Analytics Manager
Media Relations Manager
Communications Specialist
Sales & Marketing Manager
COURSE FEES
Malaysian Students
International Students
RM 32,600
RM 36,800 (USD 8,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0414/7/0093)(03/27)(MQA/FA0761)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


Duration:
Full time (1+ years)
* Only available in full-time study mode

Awarded by:
APU, Malaysia
Intakes:
Full Time:
05 Feb 2024 | 04 Jun 2024
17 Sep 2024

APU-DMU DUAL DEGREE PROGRAMME
Students who are under Masters Degree Programme will have the option to opt-in for the
APU-DMU Dual Degree Scheme
. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from
Asia Pacific University (APU)
, Malaysia
 and 1 from
De Montfort University (DMU), UK
.
To know more about APU-DMU Dual Scheme, please click
HERE

MORE THAN JUST A GLOBAL MARKETING MANAGEMENT MASTER
PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in Global Marketing Management will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
•
Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.0
For more information please click
HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
PROGRAMME OUTLINE
This programme is specifically designed to provide:
An overview on marketing in a global environment.
An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.
THE BENEFITS OF THE PROGRAMME
On successful completion of this programme, you will be able to :
Assess the relevance of national and international trends and issues in cross border marketing.
Evaluate the importance of creating, developing and maintaining a competitive advantage in a global context.
Critically evaluate the range of advanced skills required to design and implement a global marketing plan.
Understand behavioral science and marketing analytics skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
Develop skills to be employed in an advisory or practical managerial capacity in marketing management.
Manage marketing and corporate communication in global marketing environments.
Possess the personal, interpersonal, cultural awareness and critical skills to be able to work in Marketing Management.
Integrate knowledge and to handle complex marketing information.
Evaluate complex marketing scenarios and develop new applications, insights and strategies for global marketing.
Develop a comprehensive understanding of the complexity global marketing.
WHO SHOULD ATTEND
The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
MODULES & PROJECT
This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multi-cultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.
PRE-REQUISITE MODULES
(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1
st
 MONTH OF THE PROGRAMME)
Managing People
Understanding Customers
Managerial Finance
Business Environment & Strategic Planning
MODULES
Statistics and Decision Making
Strategic Marketing Management
Euro Asia Global Business and Trends
Global Marketing Management
Integrated Marketing Communications
Managing Creativity and Innovation
Marketing and Sustainability in the Age of Globalisation
New Product Development and Innovation
Research Methodology
Behavioural Science, Social Media and Marketing Analytics
Project
PROJECT
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.

CAREER OPTIONS
Marketing Researcher
Brand Manager
Sales & Promotion Manager
Advertising & Promotion Manager
Retail Manager
Distribution Manager
Sales Manager
Client Servicing Manager
Global Purchasing Manager
Global Retail Manager
Global Business Consultant
Global Trade Manager
Analytics & Reporting Manager
Decision Analytics Manager
International Marketing Manager
International Operations Manager
Marketing Director
COURSE FEES
Malaysian Students
International Students
RM 32,600
RM 36,800 (USD 8,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0415/7/0006)(03/27)(MQA/FA0760)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


Transport

APU Shuttle Bus Services
Shuttle bus service is provided by APU from the Bukit Jalil LRT (Light Rapid Transit) Train Station, to all APU-managed student accommodation and to the APU English Language Centre.
Click here to view the APIIT & APU Shuttle Service Schedule
Trains
The closest train stations to our campus are located at Bukit Jalil and Sri Petaling. Our shuttle buses go to the Bukit Jalil LRT Station.
Taxi on Call
Sunlight
03 9057 5757
Comfort
03 8024 2727
Radio Cab
03 9221 7600
Citiline
03 4142 5566
Supercab
03 7805 5333
Note:
 Ensure that the taxi driver turns on the meter, and do take down the number plate of the taxi, just in case.


Shopping

Name
What can you find there
Where it is
How to get there
Pavilion Bukit Jalil
Cinema, food outlets and boutiques
Bukit Jalil
Taxi
Pavilion KL
Cinema, bowling alleys, food outlets and boutiques
Bukit Bintang
Taxi
Train:
Bukit Jalil (Star LRT) → Hang Tuah (interchange) → Bukit Bintang (Monorail KL)
MidValley Mega Mall / The Gardens Mid Valley
Cinema, bowling alley, food outlets and boutiques
MidValley City
Taxi
Train:
Bukit Jalil (Star LRT) → Tasik Selatan (interchange) → MidValley (KTM Komuter)
Sunway Pyramid
Boutiques, food outlets, ice-skating ring and other entertainment
Bandar Sunway
Taxi
Low Yat Plaza
Laptops, all computer and electronic accessories for a reasonable price.
Bukit Bintang
Taxi
Train:
Bukit Jalil (Star LRT) → Hang Tuah (interchange) →Imbi (Monorail KL)
Suria KLCC
Cinema, bowling alley, food outlets and boutiques
KLCC (Petronas Twin Towers)
Taxi
Train:
Bukit Jalil (Star LRT) → Masjid Jamek (interchange) → KLCC (Putra LRT)
Berjaya Times Square
Cinema, bowling alley, food outlets and boutiques
Asia’s biggest indoor theme park
Bukit Bintang
Taxi
Train:
Bukit Jalil (Star LRT) → Hang Tuah (interchange) → Imbi (Monorail KL)
The Mines Shopping Centre
Cinema, bowling alley, food outlets and boutiques, the Mines Wonderland such Ice House, Mines Cruise along the lake and ice skating
Mines Resort
Taxi
Click here for more


Sightseeing

Name
Description
Where it is
How to get there
Petronas Twin Towers, KLCC
The 88-storey Petronas Twin Towers, otherwise known as KLCC is the world's tallest twin structure.
Kuala Lumpur City Centre
Taxi
Train:
Bukit Jalil (Star LRT) → Masjid Jamek (transit) → KLCC (Putra LRT)
Bintang Walk
For both shopaholics and coffee-sipping night owls, Bukit Bintang is one of the hippest streets in the city. It's a perfect place for people-watching over a latte between bouts of bargain-hunting.
Bukit Bintang
Taxi
Train:
Bukit Jalil (Star LRT) → Hang Tuah (transit) → Bukit Bintang (Monorail KL)
KL Tower
Soaring to 421m, and considered a main feature of the city skyline, the KL Tower is the world's fourth tallest communications tower.
Bukit Nanas Forest Reserve
Taxi
Train:
Bukit Jalil (Star LRT) → Masjid Jamek (transit) → Dang Wangi (Putra LRT)
Muzium Negara
Malaysia's national museum. It provides a fascinating insight into the culture and history of Malaysia.
Jalan Damansara
Taxi
Train:
Bukit Jalil (Star LRT) → Hang Tuah (transit) → KL Sentral  (Monorail KL)
Click here for KL Tourism Guidebook


Places of Worship

Kuala Lumpur is a place of all seasons. Whilst the city is developing at a fast pace, its spiritual roots are very much alive. Here people are busy in their hectic lives, yet they never fail to pay homage at their religious spots.
Since Kuala Lumpur is inhabited by people adhering to different religions, here one can find numerous places of worship. The existence of Hindu temples, Chinese Temples, Muslim Mosques and Churches enlightens this diversity of religious places in Kuala Lumpur.
Muslim Mosques:
Sri Petaling Mosque near Bukit Jalil, Kuala Lumpur
Masjid Negara in Kuala Lumpur
Masjid India and Masjid Jamek in Kuala Lumpur
Christian Churches:
St John Cathedral at Jalan Gereja, Kuala Lumpur.
St Anthony Church at Jalan Robertson, Kuala Lumpur
Church of Our Lady of Fatimah, Jalan Sultan Abdul Samad, Brickfields, Kuala Lumpur
St Mary's Cathedral at Jalan Raja, Kuala Lumpur.
Canaan Baptist church, Jalan Radin Tengah, Seri Petaling, Kuala Lumpur
Calvary Church at Jalan Damansara Endah, Damansara Heights, Kuala Lumpur
Chinese Temples:
Thean Hou Temple at Robinson Heights facing Jalan Syed Putra (Federal Highway) in Kuala Lumpur
Buddhist Maha Vihara, Jalan Berhala, Brickfields, Kuala Lumpur
Wat Meh Liew Buddhust Temple, Jalan Tun Razak, Kuala Lumpur
Thean Hour Temple, Persiaran Endah, Off Jalan Syed Putra, Kuala Lumpur
Hindu Temples:
Sri Mahamariamman Temple near Jalan Bandar, Kuala Lumpur (Next to China Town)
Sri Srinivasa Perumal Temple in Puchong, Kuala Lumpur
Raja Rajeswary, Ampang, Kuala Lumpur
Batu Caves Temple
Sikh Temples (Gurdwara):
Gurdwara in Titiwangsa, Kuala Lumpur
Sikh Temple in Kampung Baru, Kuala Lumpur
Gurdwara Sahib, Kuyow, Jalan Sungai Besi, Kuala Lumpur


UK Masters Degree Programmes

Duration:
Full time (16 months);
Part time (2-5 years)
Award:
Staffordshire University, UK
Course Fees:
Malaysian Students - RM 29,500 + £ 250
International Students - RM 36,000 (USD 10,440) + £ 250
Programme Structure
The structure of the Masters Programme is as follows:

Dissertation
Guidance in research methods will be provided to enhance knowledge and understanding of research, data collection and reference methods. Project Supervisors will provide additional support to students in the course of the dissertation.
Credit Accumulation and Transfer Scheme (CATS)
If circumstances do not allow you to continue with the programme, you will be able to leave at any point and claim CATS points for the modules successfully completed. You may use these CATS points as entry for further study at a later date as and when required, or to gain entry into other programmes offered by Staffordshire University and other universities.
Accreditation of Prior Certification of Learning (APCL)
If you have certified passes in subjects from related programmes, you may request for exemptions against such modules. However such exemptions will only be granted if the learning outcome and syllabus content are compatible and are at an equivalent level. These exemptions are subject to the final discretion of Staffordshire University.
Staffordshire University Masters Awards

Masters Foundation Programme
The Masters Foundation Programme aims to enable students to acclimatise to the Masters nature of their studies. This is to ensure that students are equipped with a new set of learning strategies and skills required to better handle the Postgraduate Programme.
The Masters Foundation Programme offers the following modules:
Continuing Professional Development
The objective of this module is to expose the students to the importance of discussing and working in groups, collaboration, managing cultural differences and develop analytical skills (reading, reflecting, critical thinking)

Study Skills
The objective of this module is to expose the students to academic writing, referencing, presentation and exam answering techniques

Research Methods
The objective of this module is to guide the students on how to generate research ideas, evaluate and summarise academic references, search for appropriate academic references and distinguish between scholarly and non-scholarly references
The modules on the Masters Foundation Programme is delivered over a period of 4 weeks with a total of 36 hours (each module consisting of 12 hours) as follows:
Weeks 1 to 4
1 x 1 hour lecture + 1 x 2 hours supervised other activity depending on the module (eg laboratory work, presentations, projects case studies, discussions etc)
UK MASTERS DEGREE PROGRAMMES
M.Sc. in Information Technology Management
M.Sc. in Technology Management
M.Sc. in Software Engineering
M.Sc. in Mobile Computer Systems
M.Sc. in Computer Science
Master of Business Administration


Doctor of Philosophy Programmes

Duration:
Full time  (3 years)
Part time (4 years)
Award:
APU, Malaysia
Course Fees:
Malaysian: RM 45,000
International: RM 45,000 (USD 11,390)

APU offers the following Doctor of Philosophy programmes, which are as follows:
DOCTOR OF PHILOSOPHY PROGRAMMES
PhD in Computing
PhD in Technology
PhD in Management
PhD in Finance
Doctor of Philosophy in Engineering
Doctor of Business Administration (DBA)
Open & Distance Learning (ODL)
PhD in Computing
PhD in Technology
Doctor of Philosophy in Management

Why Our APU PhD By Research Programme?
You will be assigned to a group of highly qualified supervisors.
Wide range of latest research areas in the fields of computing and business administration areas.
We have our regular research workshops, colloquium and seminars facilitated by local and international academicians and professionals.
Comprehensive Student Support Services.
Resourceful online databases.
Programme Structure/Process Flow:
Application Process
Ideally, student works with potential supervisors to develop proposal.

Duration for PhD:
The minimum and maximum duration of the PhD programme are as follows:
Study Mode
Normal Minimum Period*
Normal Maximum Period**
Full Time
3 years
5 years
Part Time
4 years
6 years
*Completion of studies is subject to approval from the Senate
**Candidates with Extenuating Circumstances may apply for approval to extend the duration of study
Students are required to enrol in the Research Methods module to fill the gaps in research skills.
MINIMUM ENTRY REQUIREMENT
•
A Masters degree in a related field accepted by the APU Senate
•
Other qualifications equivalent to a Masters degree that are accepted by the APU Senate
Doctor of Business Administration (DBA)
• Master’s degree (Level 7, MQF) or its equivalent accepted by APU Senate
• Work Experience
> Applicants must have recent and relevant study or practice in business or management
> Submission of Curriculum Vitae (CV) or Resume will be required. An interview session will be conducted with all prospective
candidates.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

PROGRAMMES
MINIMUM ENGLISH REQUIREMENTS
PhD in Computing
PhD in Technology
Doctor of Philosophy in Engineering
PhD in Management / Doctor of Philosophy in Management
Doctor of Business Administration (DBA)
PhD in Finance
• IELTS : 5.0
• IELTS : 5.0
• IELTS : 5.0
• IELTS : 6.0
• IELTS : 6.0
• IELTS : 6.5
For more information please click
HERE
PHD Open & Distance Learning

The ODL (Open & Distance Learning) PhD programmes are designed to address the theoretical, practical and scientific skills and contribute towards new and meaningful knowledge in their field of expertise.
ODL allows students to learn anytime, anywhere at their own pace - this power of freedom has ignited more interest & excitement in learning.
Students will reinforce their independent learning skills, as well as demonstrate their ability to produce a professional document.
The supervision and monitoring will be conducted via Microsoft Teams and Moodle.
There is an option to undertake additional research workshops organised jointly by Graduate School of Technology and Graduate School of Business.
Students must participate in online research seminars/colloquiums/conferences.
For PhD in Computing/ Technology, students are required to publish 1 journal article (indexed) as a requirement for the PhD award.
Assessment of the fundamental knowledge is carried out through assessment of the students’ performance based on oral and written assessment. The final assessment is the viva voce and the dissertation.
Open Distance Learning (ODL) PhD students at APU will need to take the
Research Methods Modules
 and subsequently produce the
Dissertation
.

APU WORLD-CLASS R&D AND INNOVATION
Academic Research
Fou our staff, learning is a continuous journey where we keep abreast with the latest knowledge in a variety of fields. Our academic staff publish papers and present them at conferences worldwide. Some of the areas of research include:
Embedded Systems & RFID
Biometrics
Games Engines
3D Graphics and Virtual Reality
Security
New Media Technologies
Knowledge Management
Mobile Learning
Wireless Networks and Internet of Things (IoT)
Adding Facial Expressions to Talking Head Models
Marketing Professional Services
Two and Three Dimension Audio-Visual Speech Synthesis
Handwritten Signature Verification Using a Single Master Signature
Customer Care
E-Learning
Entrepreneurial Business
Various Aspects of Accounting
International Marketing
Generation of Business Ideas
Organisational Culture Change
Strategic Diversification Evaluation
Cloud Computing
Security and Forensics
Internet of Things (IoT)
Malware Analysis
Big Data
You may also refer to the list of PhD Titles available at our
PhD Title Bank
, in which you will be guided and mentored by our senior academicians in completing your PhD Research Paper.


PhD in Computing

Duration:
Full time (3 years)
Part time (4 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time & Part Time:
05 Dec 2023 |
09 Jan 2024
06 Feb 2024 |
05 Mar 2024
02 Apr 2024 |
07 May 2024
04 Jun 2024 |
02 Jul 2024
06 Aug 2024 |
03 Sep 2024
01 Oct 2024 |
05 Nov 2024
03 Dec 2024

ADMISSION REQUIREMENTS
MINIMUM ENTRY REQUIREMENT
• A Masters degree in a related field accepted by the APU Senate
• Other qualifications equivalent to a Masters degree that are accepted by the APU Senate
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

MINIMUM ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 5.0
For more information please click
HERE
FIELDS OF RESEARCH
SPECIALIST DOCTORAL TOPICS FOR SUPERVISION
Database Development
Artificial Intelligence
Green Computing
Computing & Society
Medical Image Processing
Neural Networks
Data Compression
User Interfaces
Human Computer Interaction
Content-based Retrieval
Malware Analysis and Detection
Cyber Security
Computer Forensics
Artificial Intelligence
Algorithm and Distributed Computing
Digital Image Processing
Machine Learning
Data Mining
Neural Networks
Robotics
Healthcare Systems
Technological Innovation and Change
Information Systems Adoption
Image Processing
Graph Theory/ Combinatorics
Computational Analysis
Big Data Analytics
Cloud Computing
Internet of Things (IoT)
Natural Language Processing
PROGRAMME STRUCTURE
Application Process
Ideally, student works with potential supervisors to develop proposal.

COURSE FEES
Malaysian Students
International Students
RM 45,000
RM 45,000 (USD 10,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0610/8/0002)(07/27)(MQA/FA0928)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


PhD in Technology

Duration:
Full time (3 years)
Part time (4 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time & Part Time:
05 Dec 2023 |
09 Jan 2024
06 Feb 2024 |
05 Mar 2024
02 Apr 2024 |
07 May 2024
04 Jun 2024 |
02 Jul 2024
06 Aug 2024 |
03 Sep 2024
01 Oct 2024 |
05 Nov 2024
03 Dec 2024

ADMISSION REQUIREMENTS
MINIMUM ENTRY REQUIREMENT
• A Masters degree in a related field accepted by the APU Senate
• Other qualifications equivalent to a Masters degree that are accepted by the APU Senate
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

MINIMUM ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 5.0
For more information please click
HERE
FIELDS OF RESEARCH
SPECIALIST DOCTORAL TOPICS FOR SUPERVISION
Database Development
Artificial Intelligence
Green Computing
Computing & Society
Medical Image Processing
Neural Networks
Data Compression
User Interfaces
Human Computer Interaction
Content-based Retrieval
Malware Analysis and Detection
Cyber Security
Computer Forensics
Artificial Intelligence
Algorithm and Distributed Computing
Digital Image Processing
Machine Learning
Data Mining
Neural Networks
Robotics
Healthcare Systems
Technological Innovation and Change
Information Systems Adoption
Image Processing
Graph Theory/ Combinatorics
Computational Analysis
Big Data Analytics
Cloud Computing
Internet of Things (IoT)
Natural Language Processing
PROGRAMME STRUCTURE
Application Process
Ideally, student works with potential supervisors to develop proposal.

COURSE FEES
Malaysian Students
International Students
RM 45,000
RM 45,000 (USD 10,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0611/8/0007)(07/27)(MQA/FA2107)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


APU Iconic Campus

Asia Pacific University of Technology & Innovation (APU)’s
 Ultra-Modern University Campus is strategically located in Technology Park Malaysia (TPM), Kuala Lumpur. APU’s Campus blends technology, integration, innovation and creativity under one roof. Designed by award-winning consultants and architects, APU’s new iconic campus provides not just a university learning environment, but also a lively community spot for our students to formulate new ideas, gain intellectual growth and discover new adventures.

Technology Park Malaysia (TPM), Bukit Jalil – A Location with Ultimate Connectivity and Accessibility
TPM is the ideal location for this new and contemporary Campus due to its strong positioning as Malaysia's primary hub for leading-edge and high-tech developments in a wide variety of areas such as Information and Communication Technology, Biotechnology, Microelectronics, Engineering and Broadcasting. TPM is also located in one of the most rapidly developing areas in Kuala Lumpur, and is well served and accessible through major highways, LRT and other forms of public transportation.

Dynamic Environment Where Aspiring Young Minds Assemble
Being a university student can be one’s most exciting expeditions, where dreams are realized, and the future is envisioned.
The expedition starts at The Spine - a distinctive and unique feature that stretches from the main entrance all the way to the far end of the campus. While providing seamless connectivity to the teaching centres, the courtyards, central atrium and living spaces. This also provides shade and protection from the heat and rain as students and staff move from between the various facilities within the campus. The Spine aims to establish a community aspect for the university – where integration is the key. Covered walkways that extend from the Spine further promote connectivity and cultivates exchange of ideas among students from different disciplines and academics, through the series of ‘intelligent’ teaching, learning, research, and social spaces spanning from the Spine.
Within the Spine, a vibrant array of academic, leisure and social activities take place daily; it is not only the heart of the campus but also the nurturing ground for world-changing global ideas. APU’s Centre Point, which located at the center of the Spine serves as a melting pot of cultures from all over the world, where cultural activities are organized regularly at the campus, fostering long-lasting intercultural relationships among APU students, who come from over 120 countries.

The central atrium space forms the central learning and social hub of the campus with large communal spaces, multipurpose hall and various other facilities like the main library, technology & engineering labs, study lounges and cooperative learning discussion rooms. Students will also get enjoy a lifestyle experience through the sports and recreation facilities such as fitness center, basketball court as well as basement car parks on campus, among many other exciting facilities.

Teaching and learning facilities at APU’s Campus are redesigned to suit the needs of the industry, in line with the Industrial Revolution 4.0, a strong emphasis on cooperative learning is reflected at APU’s new iconic campus, through the abundance of communal spaces and discussion areas, where aspiring young minds come together to formulate innovative ideas.

At APU, we aspire to ensure success in our students’ future careers, granting them ability to combat the global challenges that lie ahead. The campus is a unique fusion of technology, innovation and creativity, to reflect our identity as Malaysia’s leading technological university. The APU’s New Iconic Campus is a campus made ready for the world, to nurture professional graduates who are career-ready upon graduation. To date, the global campus houses 13,000 students who came from 130 countries.
Click here to view APU Campus Facilities


PhD in Management

Duration:
Full time (3 years)
Part time (4 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time & Part Time:
05 Dec 2023 |
09 Jan 2024
06 Feb 2024 |
05 Mar 2024
02 Apr 2024 |
07 May 2024
04 Jun 2024 |
02 Jul 2024
06 Aug 2024 |
03 Sep 2024
01 Oct 2024 |
05 Nov 2024
03 Dec 2024

MORE THAN JUST A PHD IN MANAGEMENT

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under PhD in Management will have the option to also opt-in for a CMI L7 Award in Strategic Management and Leadership Practice.
ADMISSION REQUIREMENTS
MINIMUM ENTRY REQUIREMENT
• A Masters degree in a related field accepted by the APU Senate
• Other qualifications equivalent to a Masters degree that are accepted by the APU Senate
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

MINIMUM ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.0
For more information please click
HERE
FIELDS OF RESEARCH
SPECIALIST DOCTORAL TOPICS FOR SUPERVISION
Strategy of Multinational Corporations
Strategic Framework for SDG6 Adoption - Malaysian In-Bound Technology Transfer Model
Student Mobility and Internationlisation in a Post Pandemic World
International Human Resource Management
Business Innovation
Transformations
Green Business
Human Resource Management
Organisation Behaviour
Public Administration
Customer Satisfaction
Work Quality
Strategic Management
PROGRAMME STRUCTURE
Application Process
Ideally, student works with potential supervisors to develop proposal.

COURSE FEES
Malaysian Students
International Students
RM 45,000
RM 45,000 (USD 10,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0410/8/0007)(08/28)(MQA/FA2094)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


PhD in Finance

Duration:
Full time (3 years)
Part time (4 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time & Part Time:
05 Dec 2023 |
09 Jan 2024
06 Feb 2024 |
05 Mar 2024
02 Apr 2024 |
07 May 2024
04 Jun 2024 |
02 Jul 2024
06 Aug 2024 |
03 Sep 2024
01 Oct 2024 |
05 Nov 2024
03 Dec 2024

ADMISSION REQUIREMENTS
MINIMUM ENTRY REQUIREMENT
• A Masters degree in a related field accepted by the APU Senate
• Other qualifications equivalent to a Masters degree that are accepted by the APU Senate
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

MINIMUM ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.5

For more information please click
HERE
FIELDS OF RESEARCH
SPECIALIST DOCTORAL TOPICS FOR SUPERVISION
Finance
Financial Economics, Time Series Econometrics
Risk Management
Portfolio Management
Financial Statement Analysis
Monetary Movements, Financial Markets
Investment
Financial Technology (FinTech)
Financial Planning
Financial Management
Islamic Finance
Corporate Governance
Econometrics
PROGRAMME STRUCTURE
Application Process
Ideally, student works with potential supervisors to develop proposal.

COURSE FEES
Malaysian Students
International Students
RM 45,000
RM 45,000 (USD 10,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0412/8/0003)(09/28)(MQA/FA2093)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


APU Among the Highest Rated Universities

Yes!
Another proud achievement for APU in 2012 - We are extremely proud to inform that APU (Asia Pacific University of Technology & Innovation) was announced as among the Highest Rated Universities in Malaysia, being rated at
TIER 5 (EXCELLENT)
 under the SETARA 2011 Ratings by the Ministry of Higher Education (MOHE) and Malaysian Qualifications Agency (MQA) which was announced by the Minister of Higher Education, Datuk Seri Mohamed Khaled Nordin on 1
st
 November 2012.
The MQA Rating System for Higher Education Institutions in Malaysia for 2011 (SETARA '11) is the third rating exercise undertaken at the institutional level for Universities and University Colleges in Malaysia. SETARA measures the performance of teaching and learning, looking at inputs (talent and resources), process (teaching and learning) and output (graduate quality and satisfaction).
The SETARA '11 rating exercise was carried out by an independent committee between March 2011 and July 2012, and a total of 54 Malaysian Universities and University Colleges participated in the exercise. Benchmark figures were established for the indicators. Data for the final analysis were sourced from the institutions as well as the Employer Survey conducted jointly with GRADUAN® and the Tracer Study by the Ministry of Higher Education, Malaysia. The position of the Universities and University Colleges in the respective tiers was based on their scores. No University was awarded a rating beyond the Tier 5 (Excellent) rating.


As part of APU’s long term mission & vision, we consistently aim to provide access to world-class education to a broad spectrum of Malaysian students. As part of our continuous efforts to provide better opportunities to pursue higher education at Malaysia’s Award-Winning University, we are offering deserving & talented school leavers a wide range of fee Awards leading to rebates/discounts.
Apart from academic excellence, the APU Awards recognise those with strong leadership qualities & high achievements in sports both at state & national levels. These individuals deserve brighter futures and APU shall help to make it happen.
The APU Scholarships & Merit Awards are awarded for the entire duration of the course
. If you secure your APU Scholarship & Merit Award for Foundation or Diploma Programme, your Scholarship Award will continue until completion of your degree, provided you meet the minimum CGPA requirement on annual basis. For example, if you secure a 50% Scholarship based on your 9A’s in SPM, your discount will be 50% for your Foundation Programme and 50% for the entire 3 years (Non-Engineering) or 4 years (Engineering) Degree Programme. You will need to maintain a CGPA of 3.3 each year.
For example, if you secure a 30% Scholarship based on your 7A’s in SPM, your discount will be 30% for your Foundation Programme and 30% for the entire 3 years (Non-Engineering) or 4 years (Engineering) Degree Programme. You will need to maintain a CGPA of 2.7 each year.
Please click
HERE
 to download
APU Scholarships & Merit Award Guide
.

Sijil Pelajaran Malaysia (SPM) 2023
10 A+

100% Discount
(Interview Required)
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.70
 at the end of each academic year.
9 A's

50% Discount

Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year
.
8 A's
40% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.00
 at the end of each academic year.
7 A's
30% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.70
 at the end of each academic year.
6 A's
20% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
4 - 5 A's
10% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
Note
 : Please note that Grade A, A+, A- are all considered as A's for Scholarships
.
O-Levels / IGCSE 2023
9 A's
50% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year.
8 A's
35% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.00
 at the end of each academic year.
7 A's
20% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
4-6 A's
10% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
Unified Examination Certificate (UEC) 2023
12 points & below in 6 subjects
50% Discount

Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year.
13 - 18 points in 6 subjects
35% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.00
 at the end of each academic year.
19 - 24 points in 6 subjects
20% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
A-Levels 2023
AAA
50% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year.
AAB
35% Discount

Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.00
 at the end of each academic year.
ABB / AAC
20% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
BBB
10% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
Sijil Tinggi Persekolahan Malaysia (STPM) 2023
3.7 and above in 3 subjects
50% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year.
3.4 in 3 subjects
35% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.0
0 at the end of each academic year.
3.0 in 3 subjects
20% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
International Baccalaureate (IB)
37 points
30% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.70
 at the end of each academic year.
26 - 36 points
20% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
Ontario Secondary School Diploma (OSSD) / Canadian International Matriculation Programme (CIMP)
≥ 90%
50% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.30
 at the end of each academic year.
≥ 85%
35% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 3.00
 at the end of each academic year.
≥ 80%
20% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.60
 at the end of each academic year.
≥ 75%
10% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
Sportsman Awards
National Player
40% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
State Player
25% Discount
Merit Awards
are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
East Malaysia Community Rebates
SPM, STPM & UEC Qualifications from Sabah, Sarawak Schools
15% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
MDEC (Malaysia Digital Economy Corporation) Digital Ninja Rebates
All active Digital Ninjas who are endorsed by the Malaysia Digital Economy Corporation (MDEC)
25% Discount
Merit Awards are awarded on a yearly basis and are renewable upon meeting minimum
CGPA 2.50
 at the end of each academic year.
How to apply for the APU Malaysian Scholarships &
Merit Awards
?
1. Start the process even before you finish high school - SPM, UEC, STPM, IB, A-Levels, O-Levels and other qualifications. It is recommended to apply for the Scholarship with your forecast or trial results, as soon as they are available.
2. Secure the Scholarships by Enrolling at APU; together with your academic results. Please note that Scholarships are limited and on
first come first serve basis
.
3. Please fill the
APU Malaysian Scholarships & Merit Awards Application Form
 online and submit to us.
4. We will recommend you to visit us to find more information and completing your application for the Scholarshhip, however you may apply online.
For more information, please email to
scholarships@apu.edu.my
 or
info@apu.edu.my
.
Deadline for APU Malaysian Scholarships & Merit Awards 2023 is Sunday, 22nd October 2023. All Scholarships are LIMITED to few seats and are on FIRST COME FIRST SERVE BASIS.


Duration:
16 months
(3 Semesters)

Awarded by:
APIIT, Certificate
Intakes:
23 Nov 2023 | 29 Feb 2024
04 Jul 2024 | 19 Sep 2024

ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
SPM
• 1 Credit at SPM level with a minimum of a pass in Bahasa Malaysia and Sejarah (History);
IGCSE/O-LEVELS
•
1 Credits (Grade C & above) at IGCSE/O-Levels;
UEC
•
1 Credit (Grade B & above) at UEC;
A qualification that APIIT accepts as equivalent to the above.
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "
Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)
" published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 4.0
• TOEFL IBT : 30-31
• Pearson (PTE) : 36
• MUET : Band 3
For more information please click
HERE
PROGRAMME OUTLINE
This APIIT Certificate in Administrative Skills (CAS) is designed to provide:
Strong communication, leadership and administrative skills as well as the necessary fundamental knowledge to take on this challenging and ever changing business world.
Opportunities for progression into Diploma programmes or to embark on a career in administration, marketing, accounting and human resources.
SEMESTER 1
Basic Mathematics
Fundamental IT Skills
Youth Development
Introduction to Managing Business
Basic Research Skills
SEMESTER 2
Introduction to Statistics
Digital Thinking and Innovation
Business English
Personal Skills
Basic Accounting
Ethics at Workplace
SEMESTER 3
Basic Finance
Purchasing Inventory
Book-Keeping & Accounting Software
Payroll Preparation
Basic Marketing Skills
Office Administrative Skills
*In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-curricular activities.

FURTHER STUDIES
Upon successful completion of this programme, you will be eligible to progress into any of the following diploma programmes offered at APU:
Diploma in Business Administration
Diploma in Business with Information Technology
Diploma in Accounting**
Diploma in Design and Media
Diploma in International Studies
**Students Progressing to Diploma in Accounting is required to have Credit Pass in Mathematics at SPM / O-Levels / IGCSE.
Note:
 Students who have successfully completed the Certificate Programme may be allowed to transfer credits into the respective Diploma Programmes subject to general terms of credit transfer policy and as a result may be allowed to commence the Diploma directly from semester two.

COURSE FEES
Malaysian Students
International Students
RM 17,200
RM 19,800 (USD 4,830)
*
Fees stated here do not include Deposits and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(N/313/4/0021)(02/25)(MQA/FA4059)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


Thank You

Thank you for your interest in
Asia Pacific University
 and the courses and programmes we have to offer.
We will contact you shortly with more details regarding our
roadshow
.


Covillea

Type E – SUPERIOR APARTMENT
√ Cooking √ Wi-Fi (Internet)

Enhanced security & extra comfort with high-end condominium facility. They are exclusively furnished with amenities including security card access system, swimming pool, gymnasium, sauna, basketball court, Living room set, kitchen cabinets, water heaters, dining-table set, 350 liter refrigerator, electric kettle, microwave oven, fully automatic washing machine, time controlled air conditioned rooms, comfortable spring mattresses with divans & headboard, study tables and WIFI (Wireless Broadband Internet).


APIIT UK Degree Programmes

The APIIT UK Degree Programme, has a strong presence in the industry and is one of the top choice among the school leavers to further their studies. These programmes are industry driven and relevant to the current market and our graduates are global citizens and industry ready. The graduates will be awarded a Staffordshire University, UK Degree.
Staffordshire University
 has an excellent reputation within the computing industry sector for creating graduates with the technical skills, creative abilities and vision to succeed in what is one of the most fascinating and varied career sectors.
You can find more details at
www.apiit.edu.my


Local Movie Production Sharing Session

Guest appearance:
Silver
Jack Lim
Jeff Chin
Gan Mei Yan
Bernard Hiew
Chen Keat Yoke
Visit
facebook.com/events/131809473661199/
 for more information.

Details
Wednesday 27 February 2013, 12:45 am
Venue:
APU Auditorium 1


Master of Finance

Duration:
Full time (1+ years)
Part time (2-3 years)

Awarded by:
APU, Malaysia
Intakes:
Full Time:
05 Feb 2024 | 04 Jun 2024
17 Sep 2024
Part Time:
12 Jan 2024 | 22 Mar 2024
07 Jun 2024 | 16 Aug 2024
25 Oct 2024

APU-DMU DUAL DEGREE PROGRAMME
Students who are under Masters Degree Programme will have the option to opt-in for the
APU-DMU Dual Degree Scheme
. Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from
Asia Pacific University (APU)
, Malaysia
 and 1 from
De Montfort University (DMU), UK
.
To know more about APU-DMU Dual Scheme, please click
HERE

ADMISSION REQUIREMENTS
GENERAL REQUIREMENTS
• Bachelor’s degree with minimum CGPA of 2.75 out of 4.00, or its equivalent qualification as acceptable by the Senate.
• Bachelor’s degree in related field with CGPA below 2.75 out of 4.00 but above 2.50; or its equivalent qualification can be accepted, subject to a minimum of 5 years’ working experience in relevant field.
• Relevant professional accounting qualifications equivalent to a bachelor’s degree as accepted by the Senate.
(Applicants with Bachelor’s Degree in Business, Economics, Software Engineering, Banking & Finance, Engineering, Actuarial Science, Mathematics and Statistics maybe considered for entry to the Master of Finance programme.)
Note
: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

ENGLISH REQUIREMENTS
INTERNATIONAL STUDENTS
• IELTS : 6.5
For more information please click
HERE
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
PROGRAMME OUTLINE
This programme is specifically designed to provide:
A solid in-depth knowledge in the theory and practice of decision making needed to face the challenges in the financial world of today.
An understanding of the demanding financial environment and its key areas at a global level.
Specialised financial knowledge and tools to move from theory to real-world applications needed for a graduate to be on the forefront of the financial world.
FinTech knowledge and technical skill relevant to Finance.
THE BENEFITS OF THE PROGRAMME
On successful completion of this programme, you will be able to :
Have an in-depth understanding concerning principles of the financial workings and also the application of such understanding in using those financial assets to the world of business and investment.
Understand and apply advanced concepts of finance and investment and extend the knowledge of the finance discipline into more specialised areas.
Have the ability to integrate knowledge, handle complexity and formulate judgments with incomplete or information including reflection on the social and ethical responsibilities linked to the application of their knowledge and judgments.
Communicate clearly and unambiguously the conclusions and the knowledge and rationale underpinning them, to specialist and nonspecialist audience.
Apply qualitative and quantitative techniques in analysing and evaluating financial and investment problems.
Use information technology, such as word processing, databases, the web and econometric packages to download and analyse financial and economic data.
Conduct independent research and solve multidisciplinary and interdisciplinary questions in a professional field on an academic, higher education level.
Put plans into action with the experience learned from the successful entrepreneurs and a solid understanding of the realities of a business especially in financial or investment related areas.
WHO SHOULD ATTEND
This degree is intended for finance professional looking to widen their skill base, or students who have made a professional commitment to pursue a career in the finance industry and who have studied finance in an undergraduate degree and are interested in equipping with the most comprehensive array of analytical tools and techniques. This Masters of Finance could be a stepping stone to one of the most sought-after careers in the finance sectors broadly defined as corporate finance, security analysis, portfolio management, options and futures, treasury management, the functioning of financial institutions and markets, and financial decision-making.
MODULES & PROJECT
This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to provide a solid understanding of financial principles and their applications of those understanding to various aspects of the finance industry. The students are able to act autonomously in planning and implementing financial strategies which include Financial Analysis, Quantitative Methods, Investment Management and Financial Markets as well as Corporate Finance.
MODULES
Quantitative Methods for Decision Making
Securities, Futures and Options
Financial Regulation and Regulatory Policy
Financial Markets and Institutions
Corporate Finance
Financial Statement Analysis
Fixed Income and Equity Investment
International Finance
Investment and Portfolio Management
Research Methodology
Project
PROJECT
You will be expected to conduct effective research in relation to Finance for both academic and industry purposes. Project will provide you an opportunity to study a topic related to Finance in the form of a written report. You are required to develop your chosen research study by conducting literature reviews, engaging with research methodology, developing skills in data collection and analysis. At the end of the study, you will produce and present a report conforming to the conventions of academic writing.
CAREER OPTIONS
Administrative and Support
Financial Manager
Insurance Manager
Securities Researcher
Mergers and Acquisitions
Financial Planner
Investment Banker
Securities Trader
Risk Assurance
Financial Advisor
Financial Analyst
Money / Investment Manager
Asset Manager
Chief Financial Officer (CFO)
Risk Manager
COURSE FEES
Malaysian Students
International Students
RM 32,600
RM 36,800 (USD 9,975)
*
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. Please refer to Fee Guide for details.
MQA ACCREDITATION

(R2/0412/7/0002)(10/28)(MQA/FA3456)
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


BSc (Hons) in Media Informatics

Duration:
3 Years
(6 Semesters)
Dual Degree Award:
APU, Malaysia &
Staffordshire University, UK
Course Fees:
Lvl 1: RM 20,700 (USD 6,900) + £190
Lvl 2: RM 21,700 (USD 7,240) + £190
Lvl 3: RM 22,800 (USD 7,600) + £190
________________________________
Total: RM 65,200 (USD 21,740) + £570
Study Loan Options:
PTPTN & MARA
This programme is specifically designed to provide:
The skills and abilities required to develop effective interactive multimedia applications.
A thorough understanding of issues in the areas of user interface design and human computer interaction.
An understanding of the nature of mass media, multimedia, and marketing communications.
LEVEL 1
Level 1 is common to both the BA (Hons) in Media Marketing and the BSc (Hons) in Media Informatics, and is designed to make an informed choice between these two degrees at Level 2. This level introduces you to new media aspects of business, communication, and multimedia. Skills relevant to the general environment of business
and IT are introduced, along with important and relevant skills for independent learning.
Common Modules with BA (Hons) in Media Marketing
Audio Visual Technology
Business & Communication Skills
Computing & IT in the Workplace
Interactive Media & Web Design Technology
Introduction to Interactive Scripting
Introduction to Management
Introduction to Theories of Media and Culture
Marketing
Mass Media to Multimedia
Understanding the Press
In addition to the above, all students are also required
to successfully complete General Studies modules as
stipulated by the Malaysian Qualification Agency, as well
as fulfill credit requirements for Co-Curricular Activities.
LEVEL 2
Compared with the BA (Hons) in Media Marketing there is a greater emphasis on multimedia techniques and tools. You will learn essential aspects of marketing communications, with a particular emphasis on writing and the use of modern media for communications and promoting. Along with independent learning, a common theme in all APU ICT awards is fostering creativity and innovation in individuals and teams. These themes are the specific focus of the Creativity & Innovation and Research Methods modules.
Independent learning continues in all modules but is a particular focus and requirement in Research Methods.
Common Modules
Advertising
B2B Marketing
Multimedia for Presenting and Promoting
New Creative Media Industries
Public Relations
Research Methods
Script Writing for Radio & TV
Specialised Modules
Creativity & Innovation
Developing Interactive Multimedia
Icon and Time Based Multimedia
Professional & Enterprise Development
Visual Communication
LEVEL 3
At this level there is further development of relevant technical skills and the ability to apply these skills with strong critical thinking and analysis. Specialised modules in multimedia, animation, and usability give you in depth understanding of the technologies as well as the requirements and options for design and implementation.  Alongside this you will gain further understanding of the nature of media and marketing communications, and the practical uses and problems of multimedia.
The Media Informatics Project further develops the academic and practical aspects of your chosen areas of study and reinforces your independent learning skills.
Common Modules
Audiences, Consumption and Technology
Copywriting
Integrated Marketing Communications
Media, Ethics and Politics
Strategic Marketing Planning
Video Recording & Production
Specialised Modules
Advanced Multimedia
HCI and Usability
Investigations in Media Informatics
Media Informatics Project
Multimedia Techniques For Animation, Games & Film Effects
CAREERS IN MEDIA INFORMATICS
Employment options include advertising, promotions and PR, as well as the press and broadcast organisations. Functional areas include creative, media production (pre and post), sales and customer service.
JPT/BPP(U)1000-801/61(41)(A6220)08/15
All information is correct at the time of publication, but is subject to change in the interest of continuing improvement.


APIIT_LOGO


Terms of Use

Your access to and use of this Website is exclusively governed by these Terms of Use and covers the following entities:
Asia Pacific University Sdn. Bhd. (APU)
Asia Pacific University of Technology & Innovation
APIIT Sdn. Bhd. (APIIT)
Asia Pacific Institute of Information Technology
Asia Pacific Language Centre
APIIT Corporate Training
By accessing or using our Website and/or service(s), you accept and agree to be bound by these terms of use which may be changed or amended from time to time. The data and information contained in our Website is for informational purposes only and is not represented to be error free. We attempt to ensure that the data provided or otherwise displayed on our Website is accurate. This Website and its contents are provided on an "as is, as available" basis. Use of the Website and/or Service(s) and its contents is at the user's sole risk. APU does not warrant that any functions of the Website will be uninterrupted or error-free, that defects will be corrected, or that the Website will be free from viruses or other harmful components. Any links to information not associated with APU are provided as a courtesy and do not constitute an endorsement.
General
These Terms of Use may be changed or amended from time to time. Changes will be posted on this page and your use of this Website after such changes have been posted will constitute your agreement to the changed or amended Terms of Use and all of the changes.
Right of Access
APU reserves all rights to deny or restrict access to this Website to any particular person, or to any organization, or to block access from a particular Internet address to this Website, at any time, without ascribing any reasons whatsoever.
Copyrights & Intellectual Property
This Website, including but not limited to text, images, photographs, video, audio, graphics, software programs and the links (the Contents), are protected by copyrights, trademarks and other forms of proprietary rights. All rights, title and interest in the Contents are owned by, licensed to or controlled by APU.
This Website may not be used for any illegal purpose or in any manner inconsistent with the Terms of Use.  Modification of any of the Contents or use of the Contents for any other purpose will be a violation of copyright and other intellectual property rights. Graphics, photographs, video, audio, software programs and images on this Website are protected by copyright and other proprietary rights and may not be reproduced, published, distributed, copied, modified or appropriated or exploited in any manner without written permission of APU.
Disclaimer of Warranties and Liability
The Contents of this Website are provided on an "as is" basis without warranties of any kind. To the fullest extent permitted by law, APU does not warrant and hereby disclaims any warranty:
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that the Contents available through this Website or any functions associated therewith will be uninterrupted or error-free, or that defects will be corrected or that this Website and the server is and will be free of all viruses, worms and/or other harmful or invasive elements.
APU shall also not be liable for any injury, damage or loss of any kind caused as a result (direct or indirect) of the use of the Website, including but not limited to any injury, damage or loss suffered as a result of reliance on the Contents contained in or available from the Website. APU and its third-party agents shall have no responsibility or liability for any injury, damage or loss caused by any negligence, omission or fault of APU, its employees, agents or sub-contractors in connection with the Website.
Links from this Website to other Websites
This Website may contain hyperlinks to other Websites, which are not maintained by APU. APU is not responsible for the contents of those Websites
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You must secure permission from APU prior to hyper-linking to, or use of this Website or any of the Contents, or engaging in similar activities. APU reserves the right to impose conditions when permitting any hyper-linking to, or use of this Website or any of the Contents.
Your linking to, or use of any part of this Website or its Contents constitute acceptance of these Terms of Use. This is deemed to be the case even after the posting of any changes or modifications to these Terms of Use. If you do not accept these Terms of Use, you must discontinue linking to, or use of this Website or any of the Contents.
In no circumstances shall APU be considered to be associated or affiliated in whatever manner with any trade or service marks, logos, insignia or other devices used or appearing on Websites that link to this Website or any of the Contents, unless by prior arrangement or collaboration or affiliation.
APU reserves all rights to disable any links to, or the use of any site containing inappropriate, profane, defamatory, infringing, obscene, indecent or unlawful topics, names, material or information, or material or information that violates any written law, any applicable intellectual property, proprietary, privacy or publicity rights.
APU disclaims any responsibility for the content available on any other site reached by links to or from this Website or any of the Contents.
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These Terms of Use shall be governed and construed in accordance with Laws of Malaysia.
Updated 23 Dec 2015.