PHIM-WG includes physician, epidemiology, program management, policy and planning, IT, quality improvement and project management representatives. IM, composed of the integration of program, processes, policy and technology, was the selected framework. An initial informatics lexicon was developed. Using CBSC, identified strategic destinations were aligned with PHAB-ES objectives, which were then adapted and aligned with the IM framework. An IM vision and strategy map, including strategic objectives and destinations, were produced. Public health IM desired state, objectives, and activities were linked to the PHAB-ES within four major community perspectives; health status, implementation, process and learning, and assets. PHIM-WG is working to produce a more-fully developed strategy and implementation plan, including engaging internal and external partners, defining associated performance metrics to measure progress to the desired state and aligning with NYSDOH strategic planning efforts.