Among the 2,000 people selected for survey (977 men, 1,023 women), interviews were successfully obtained The questionnaire of this survey comprised questions on the awareness of various environmental and genetic risk factors in relation to cancer prevention by enquiring about the attributable fraction of cancer. Fractions were: 1) 12 risk factor candidates, namely alcoholic beverages, unbalanced diet, use of food additives and pesticide chemicals, charred fish and meat, tobacco smoking, obesity, physical inactivity, endocrine-disrupting chemicals, air pollution such as diesel emissions, occupational exposure, cancer-causing viral and bacterial infection, and stress; 2) genetic factors in general; and 3) the preventable fraction of cancer occurrence by lifestyle modification [see Additional file 1].