We are just beginning to glimpse how changes in the ownership and extension of global media are coupling with other elements of our information societies and their networking capacities. Already it is obvious that basic consumption patterns related to health are changing, as societies become more consumer oriented. Changes in diet, work and living patterns are associated with goods through which we fashion our identities and make choices. Castells, like Harvey, sees the rate and nature of change the central element of how globalization impacts society, a process that he calls the creation of network societies. This contemporary process of change has the apparent property of being high recursive; elements of change in one dimension affect another through chains of reciprocal causation, working themselves back to the initial causal elements and producing new, and often unexpected, effects in the process. Social theorists make strong analogies to how ecological systems function recursively in making these operations. When these new and complex recursive processes occur within the social stew of hyper-urbanization, the outcomes are highly unpredictable (17) .