NGOs are also important in the Philippines, especially in carrying out outreach activities that target MSMs at the local level. The Butterfly Brigade, an NGO in the Boracay region of the Philippines, is described as a model for peer education groups for MSM communities. The gay community initiated the NGO themselves by holding informal group discussions. From these discussions, they discovered a need for health services targeting their community. The NGO influenced the regional health system to offer condom promotion, voluntary testing, counseling, and care, and to install condom vending machines in the tourist city's pickup spots. Gay-sensitive educational programmes incorporated participatory and interactive music, visuals, beauty contests, and timed interventions from 8 p.m. to 2 a.m., the time when many gay men cruise for sex. The number of MSMs seeking help at social hygiene clinics increased (PNAC 2008).