OHA developed a recruitment packet to provide information to hospital Chief Executive Officers, Chief Information Officers, Infection Preventionists, Meaningful Use coordinators and IT staff. The packets will be distributed in a number of ways: primarily, during face-to-face meetings with hospital and public health stakeholders, and also during other forums such as meetings of the Oregon Association of Hospitals and Health Systems as well as broader Meaningful Use seminars. Recruitment folders include a brief overview of syndromic surveillance and the ESSENCE system (Welcome to Oregon ESSENCE); a description of utility (Oregon ESSENCE: Real-time Data for Public Health Action); a list of the requested variables (Oregon ESSENCE Data Fact Sheet); examples of effective uses of ESSENCE (ESSENCE success stories); a visual diagram of the data flow process (Oregon ESSENCE data flow); and a list of action steps to begin participation (Let's Roll).