Public-private partnerships, such as the GAELF and PRP, provide a rich environment for brainstorming and optimizing the skills and knowledge required to generate new ideas, create realistic milestones and deliverables, and build novel systems around which global health strategies can be agreed upon. In the field of rabies, the PRP focuses on increasing global attention on rabies, enhancing educational awareness on all levels of society, and providing new tools for both poorly resourced and industrialized nations to improve access to rabies prevention and control, particularly for those living at greatest risk. Regarding increasing advocacy and awareness on local, national, and international levels, a "road map for rabies prevention and control" was initially developed including short-, medium-and longterm achievable goals. The network of the PRP agreed to utilize their resources to increase educational awareness for rabies prevention and to build a global network of rabies experts by supporting the World Rabies Day initiative, launched in 2007 [38] [39] [40] [41] [42] . One example of the successful collaboration provided by the PRP includes the coordinated efforts of the GARC, Centers for Disease Control and Prevention (CDC) in the US, the Universities of Washington and Pretoria, and FAO to distribute over 52,000 rabies awareness posters to 21 countries in Africa. World Rabies Day, observed annually on September 28th, the anniversary of the death of Louis Pasteur, has provided the vehicle by which rabies educational material can be transmitted through the global network set up through the PRP to reach more than 150 countries. Since its inception, lifesaving rabies prevention messages have been sent to more than 150 million people across the globe. The response of communities worldwide since the World Rabies Day inaugural campaign in 2007 is evidence that people living in rabies endemic areas have a desire for relevant educational material and are willing to support community programs aimed at increasing awareness about rabies prevention and control [40, 43] .