We have formulated and investigated a simple deterministic vaccination model describing the effects of media coverage on the transmission dynamics of influenza. The media effect due to reporting the number of infections as well as the number of individuals successfully vaccinated is introduced into the compartmental model via a saturated incidence-type function. The With media effects Figure 6 The vaccination panic threshold The effect of the vaccination panic threshold using the simplified model (14)- (20) . Without media triggering a vaccinating panic, the number of infected individuals remains low (solid purple curve). However, if the media triggers a vaccinating panic, then the number of infected individuals rises sharply (dashed green curve). Inset: Comparison of the two outcomes around the vaccination threshold.