Senior management of the major programmatic areas within OPH including, Communicable and Chronic Disease, Family Health, HIV/AIDS, Environmental Health and Wadsworth Center Laboratory, identified representatives to participate in PHIM-WG. Informatics, information technology (IT) and information management (IM) literature was reviewed to determine a framework upon which to build the strategy (1). Words and concepts with multiple interpretations were identified and agreed-upon definitions were used for planning discussion. An assessment of the as-is and desired state formed the basis of the strategic objectives and destinations. A community-balanced scorecard (CBSC) approach (2), grounded in the Public Health Accreditation Board Essential Services (PHAB-ES), is being used to guide the development of a strategic plan, to include performance metrics.