The focus was to see how South Asian women conceptualised their beliefs in relation to healthy breast awareness and to determine the role of religion and body image in intention to be breast aware. Women (mean age 37 years) were recruited through mosques and community forums in the UK . They completed a brief questionnaire looking at constructs from the Health Belief Model (Champion, 1999) , body image and religiosity. Results showed that higher religiosity was associated with the following: greater perceived barriers to both breast cancer awareness and mammography screening, reduced confidence in breast self awareness, and less perceived benefits in mammography. In contrast positive body image was found to have a positive impact on breast health motivation, breast cancer awareness and finding out more about breast cancer. Good breast cancer awareness was associated with higher perceived benefits and lower barriers as expected.