Psychosocial studies convincingly demonstrate a high incidence of negative reactions to infertility and its treatment (Verhaak et al., 2007) that impact on overall life satisfaction and well-being (Greil, 1997) , success of treatment (Boivin and Schmidt, 2005) , willingness to continue with treatment (Smeenk et al., 2004) , treatment evaluation (Dancet et al., 2010) and the long-term satisfaction people can hope to achieve if treatment is unsuccessful and they remain childless (Daniluk, 2001) . Therefore, the need to measure and take into account QoL in infertility is imperative and tackling this measurement hurdle could lead to improved patient outcomes.