Generally, pandemic influenza was not regarded as a high threat by NSW residents, with only 14.9% reporting that they felt pandemic influenza was very or extremely likely to occur. Those living in rural areas and those with poor self-rated health were more likely to report pandemic influenza very or extremely likely to occur compared with those living in urban areas and those with good self-rated health, respectively. Although not regarded as a high threat by Australians, 45.5% of respondents said they would be very or extremely concerned for self and family in the event of a pandemic influenza. Respondents with poor self-rated health were more likely to report more concern for self and family if an influenza pandemic occurred as compared to respondents with good self-rated health.