It is likely that due to the recent H1N1 swine influenza pandemic that the current risk perceptions of the population are significantly different to those reported in this paper. Further research could examine changes in risk perceptions following this current pandemic for the whole population as well as the subpopulations examined in this paper. As such, the results of this paper provide a baseline measure for which future studies on risk perceptions can be compared. The population may have also recently made changes in daily living as a result of the H1N1 pandemic, as information on preventative measures such as personal hygiene have featured prominently in social marketing messages since its outbreak. This represents a response to a pandemic rather than a preventative measure for a potential pandemic. However, it would be important to determine which subpopulations maintain key behaviours (e.g., sneeze etiquette) following the end of the current pandemic, as this information can assist in the prevention of future pandemic threats.