With the outbreak of the current H1N1 swine influenza, research has emerged which has reexamined pandemic influenza attitudes and reactions in the Australian population. In research conducted during the World Health Organization (WHO) Phase 5 of the swine flu pandemic (between 2 May and 29 May, 2009) [27] , 21% of a Sydney-based sample ranked their risk of catching pandemic influenza as high. The same authors conducted a similar survey also on a Sydney-based population during the WHO Phase 6 of the swine flu pandemic (between September and October, 2009) and found that 17.4% believed they had a high to very high risk of acquiring H1N1 influenza [28] . In a CATI survey conducted between August and September, 2009, in an Australian nationally representative sample, Eastwood et al. [29] found that of the respondents, 5% were extremely concerned and 17% were quite concerned that they or a member of their family would contract swine influenza. Although in the latter study consideration was given to the reasons for concern (e.g., close family member/friend in high-risk group, having an underlying illness, being employed in a position with high public contact), none of these studies examined factors associated with increased perceived risk for acquiring swine H1N1 influenza. These results provide interesting comparison to the results of the current study. When the likelihood of pandemic influenza occurring was generally considered to be low, 45.5% of the population reported they would be concerned for themselves and their family should it occur. However, in the midst of the current pandemic, individuals perceived less risk to the self which has decreased as the influenza pandemic has progressed [27, 28] , and with as few as 22% [29] of the population reporting concern that they or a family member would contract the virus.