FourSquare is a social media application that permits users to 'check-in' (i.e., record their currentlocation at stores, restaurants, etc.) via their mobile telephones in exchange for incentives (e.g., location-specific coupons). FourSquare and similar applications (Gowalla, Yelp, etc.) generally broadcast each check-in via Twitter or Facebook; in addition, some GPS-enabled mobile Twitter clients add explicit geocodes to individual tweets.