organise information to facilitate answering key public health questions e.g. expenditure on prevention of obesity; reflect the full scope and breadth of public health activity, in expenditure and performance indicator reporting; articulate, describe and define public health, and promote consistency in describing public health (eg through standardised instructions); build in specific content expertise in different areas of public health; relate to other high level models of health (eg through interface and reference terms); structure and design information/communications e.g. in websites or report chapters.