Results indicated a median SRHI-average score of 5.17 (range: 1.25-7.00). Even though this sample was presumed to represent regular exercisers, it was notable that there was a substantial subsample whose scores on the SRHI were quite low. Therefore, a median split was calculated, and participants with low versus high scores were compared on the other (non-SRHI) survey items. Low-SRHI participants exercised significantly fewer days per week (p<0.001) and their exercise patterns were more likely to change seasonally than high-SRHI scorers (p<0.05). However, the groups did not differ in regularly of time (p=0.52), location (p=0.14), specific exercise behavior (p= 0.41), or weekly consistency of exercise (p=0.36). Correlational and Fisher's exact test analyses suggested that individuals who demonstrated constancy on one objective measure of habit were likely to score high on other objective measures of habit as well (ps<0.05). Findings suggest that subjective self-concept of "habit" may not strongly correspond to all objective measures of consistency of behavior, and that only some individuals performing regular exercise behavior do so through a habit formation processes. Background: Fuzzy Trace Theory (FTT) is a cognitivedevelopmental theory on representation and memory recently applied to decision making in health domains (Renya, 2007) . It posits two processes/representations: 'Gist', which is bottom-line meaning of information, vague and qualitative, as opposed to 'Verbatim' representation which is the exact surface form (literal), precise and quantitative. The paper applied this theory to examine differences in decision processes of novices and experts in biking. It was hypothesized that experts, who rely on gist processing and less on knowledge, will use fewer information dimensions, reach unequivocal decisions with starker separations among categories, yet make high-quality decisions (as compared to a gold standard). Methods: 90 participants, who were novices (up to a year), experienced (one-two years of experience) and expert bikers (two to five years) filled out a self-administered questionnaire comprised of knowledge, intuition, and nine scenarios depicting challenging biking situations. Two recognized experts' responses served as a gold standard. Findings: Significant differences were found between the groups, so that experts were higher in the knowledge and intuition from the experienced and novices. Experts also relied in their decisions on fewer dimensions of information, provided starker and unequivocal judgments, and made more similar decisions to the golden standards than experienced and novice bikers. Finally, their judgments were based more on intuition (=gist) than on knowledge.