Further along in the disease continuum, most public health practitioners classified the effective management of chronic disease, with the goal of minimising disability and reducing complications and hospitalisations, as belonging firmly in the zone of clinical medicine. For example, the prescribing of cholesterol-lowering medication by a general practitioner, even in an otherwise healthy person, would not be considered a public health activity (although a media campaign urging people above a certain age to have their cholesterol levels checked by their GP might be regarded as public health).