In Figure 5 , both media coverage and vaccination are eventually withdrawn. Very low numbers get vaccinated. It is only when infection escalates that vaccination levels also increase as some might find it better to try to prevent the infection, despite the negativity towards vaccination in the media. Figure 6 illustrates other potential adverse effects that media may have, if the effect is to trigger a vaccinating panic where vaccinated individuals are not fully protected and mix with infected individuals but susceptible individuals do not. In this case, the number of infected individuals may increase sharply as a result of the media. Figure 7 illustrates the long-term 