'The other thing, people are a bit cynical about the whole thing. Because there are these people dying in Mexico, you think, well, there are people sick in hospital. You know, I've got no idea what the health system's like there." (G2) Such comments reflect a belief "it won't happen to me because -it happens to others". Through the process of "othering", individuals focus on differences in others, effectively creating a separation between "us" and "them" [14] . By projecting the risk of infection and death onto "them" the sense of powerlessness and vulnerability is reduced for "us" [15] .