To this effect, the involvement of global health communications (the study and use of methods to inform and influence individual and community decisions that enhance health) has gained increasing prominence in rabies elimination strategies worldwide. The World Rabies Day initiative is an example of the global impact that health communications can have on rabies prevention and control efforts [38] [39] [40] [41] [42] . Utilization of fundamental and innovative communication techniques as part of this initiative has increased awareness globally, enabled life-saving information to be communicated across the world instantaneously, galvanized support, empowered stakeholders at every level, and re-ignited rabies control efforts in countries that had previously abandoned national programs. The establishment of this global rabies network is not the only achievement of including health communications in the global campaign against rabies. Using modern health communications research [64, 65] , a comprehensive 8-step rabies communications plan, adaptable to the cultural, political, and behavioral needs of any location, has been developed for incorporation into a canine rabies elimination program [45] .