Under Armour
Demography

Under Armour

Section Title: Demography
Table Section Text: None

Attribute	Consumers w/attribute (%)	Attribute	Consumers w/attribute (%)

Men	53	Adults 18-49	75.4

Women	47	kids 12-13 - Adults 25-54	67.6

Educ: graduated College plus	36.5	HHI: $150,000+	17.1

Educ: attended College	26.3	HHI: $75,000-$149,999	49.9

Educ: graduated HS	22.4	HHI: $60,000-$74,999	8.2

Educ: did not graduate HS	4.8	HHI: $50,000-$59,999	7.1

Educ: post graduate	11.1	HHI: $40,000-$49,999	1.9

Educ: no college	27.1	HHI: $30,000-$39,999	3.7

Age: 18-24	17.1	HHI: $20,000-$29,999	3.2

Age:25-34	30.6	HHI: <$20,000	8.9

Age:35-44	17	Census Region: North East	16.9

Age: 45-54	20.8	Census Region: South	50.4

Age: 55-64	11.2	Census Region: Midwest	19.5

Age: 65+	4.1	Census Region: West	13.2

Adults 18-34	47.7

Sentence(s)

49.9% of Under Armour's customers have a household income ranging from $75,000 to $149,000.

final_sentence: 49.9% of Under Armour's customers have a household income ranging from $75,000 to $149,000.