ANALOG DEVICES, INC.  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued) undesignated hedges was $41.2 million and $42.1 million, respectively.
The fair value of these hedging instruments in the Company’s consolidated balance sheets as of October 29, 2011 and October 30, 2010 was immaterial.
Interest Rate Exposure Management — On June 30, 2009, the Company entered into interest rate swap transactions related to its outstanding 5.0% senior unsecured notes where the Company swapped the notional amount of its $375 million of fixed rate debt at 5.0% into floating interest rate debt through July 1, 2014.
Under the terms of the swaps, the Company will (i) receive on the $375 million notional amount a 5.0% annual interest payment that is paid in two installments on the 1st of every January and July, commencing January 1, 2010 through and ending on the maturity date; and (ii) pay on the $375 million notional amount an annual three month LIBOR plus 2.05% (2.42% as of October 29, 2011) interest payment, payable in four installments on the 1st of every January, April, July and October, commencing on October 1, 2009 and ending on the maturity date.
The LIBORbased rate is set quarterly three months prior to the date of the interest payment.
The Company designated these swaps as fair value hedges.
The fair value of the swaps at inception was zero and subsequent changes in the fair value of the interest rate swaps were reflected in the carrying value of the interest rate swaps on the balance sheet.
The carrying value of the debt on the balance sheet was adjusted by an equal and offsetting amount.
The gain or loss on the hedged item (that is, the fixed-rate borrowings) attributable to the hedged benchmark interest rate risk and the offsetting gain or loss on the related interest rate swaps for fiscal year 2011 and fiscal year 2010 were as follows:
## Table 0 ##
The amounts earned and owed under the swap agreements are accrued each period and are reported in interest expense.
There was no ineffectiveness recognized in any of the periods presented.
The market risk associated with the Company’s derivative instruments results from currency exchange rate or interest rate movements that are expected to offset the market risk of the underlying transactions, assets and liabilities being hedged.
The counterparties to the agreements relating to the Company’s derivative instruments consist of a number of major international financial institutions with high credit ratings.
Based on the credit ratings of our counterparties as of October 29, 2011, we do not believe that there is significant risk of nonperformance by them.
Furthermore, none of the Company’s derivative transactions are subject to collateral or other security arrangements and none contain provisions that are dependent on the Company’s credit ratings from any credit rating agency.
While the contract or notional amounts of derivative financial instruments provide one measure of the volume of these transactions, they do not represent the amount of the Company’s exposure to credit risk.
The amounts potentially subject to credit risk (arising from the possible inability of counterparties to meet the terms of their contracts) are generally limited to the amounts, if any, by which the counterparties’ obligations under the contracts exceed the obligations of the Company to the counterparties.
As a result of the above considerations, the Company does not consider the risk of counterparty default to be significant.
The Company records the fair value of its derivative financial instruments in the consolidated financial statements in other current assets, other assets or accrued liabilities, depending on their net position, regardless of the purpose or intent for holding the derivative contract.
Changes in the fair value of the derivative financial instruments are either recognized periodically in earnings or in shareholders’ equity as a component of OCI.
Changes in the fair value of cash flow hedges are recorded in OCI and reclassified into earnings when the underlying contract matures.
Changes in the fair values of derivatives not qualifying for hedge accounting are reported in earnings as they occur.
The total notional amounts of derivative instruments designated as hedging instruments as of October 29, 2011 and October 30, 2010 were $375 million of interest rate swap agreements accounted for as fair value hedges and $153.7 million and $139.9 million, respectively, of cash flow hedges denominated in Euros, British Pounds and
ANALOG DEVICES, INC.  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS — (Continued)Additional paid-in-capital (APIC) Pool The APIC pool represents the excess tax benefits related to share-based compensation that are available to absorb future tax deficiencies.
If the amount of future tax deficiencies is greater than the available APIC pool, the Company records the excess as income tax expense in its consolidated statements of income.
For fiscal years 2009 and 2010, the Company had a sufficient APIC pool to cover any tax deficiencies recorded and as a result, these deficiencies did not affect its results of operations.
During fiscal 2011, the Company recognized an immaterial amount of income tax expense resulting from tax shortfalls related to share-based compensation in its consolidated statement of income.
Stock-option Exchange During fiscal 2009, shareholders approved and the Company completed an employee stock option exchange program (Option Exchange).
The Option Exchange provided eligible employees of the Company, except named executive officers and directors, the opportunity to exchange eligible stock option grants for a smaller number of new stock options with a lower exercise price, or in some instances cash, that had approximately the same fair value as the options surrendered.
On September 28, 2009 the Company granted stock options for approximately 15.2 million shares in the aggregate to approximately 3,100 employees who elected to participate in the Option Exchange.
The new stock options issued were subject to a new vesting period and a new contractual term based on the grant date of the original options.
In addition, the Company made cash payments of approximately $2.6 million to approximately 5,100 employees whose exchanged options would each have resulted in a new stock option for fewer than 100 shares.
As a result of the exchange, employees elected to surrender options for approximately 33.6 million options, which were cancelled upon the grant of the new options on September 28, 2009.
The exchange of options in this Option Exchange is treated as a modification of the existing stock options for accounting purposes.
Accordingly, any unrecognized compensation expense from the surrendered stock options will be recognized over the original service period of the surrendered option.
Because the exchange ratios were calculated to result in the fair value of surrendered eligible stock options that was approximately equal to the fair value of the new stock options replacing them, the amount of incremental expense was immaterial.
Stock-Based Compensation Activity A summary of the activity under the Company’s stock option plans as of October 29, 2011 and changes during the fiscal year then ended is presented below:
## Table 1 ##
(1) In addition to the vested options, the Company expects a portion of the unvested options to vest at some point in the future.
Options expected to vest is calculated by applying an estimated forfeiture rate to the unvested options.
## Table 2 ##
* The sum of the individual percentages does not equal the total due to rounding.
Automotive end market revenue increased year-over-year in fiscal 2016 primarily as a result of increased demand for our powertrain, advanced driver assistance systems, and infotainment products.
The year-over-year decrease in the consumer end market in fiscal 2016 was primarily the result of lower demand for products sold into portable consumer applications.
The year-over-year increase in the industrial and communications end markets revenue in fiscal 2015 was the result of the Hittite Acquisition.
Consumer end market revenue increased in fiscal 2015 as compared to fiscal 2014 as a result of increased demand for products sold into the portable sector of this end market.
Revenue Trends by Geographic Region Revenue by geographic region, based upon the primary location of our customers' design activity for its products, for fiscal 2016, 2015 and 2014 was as follows:
## Table 3 ##
In fiscal years 2016, 2015 and 2014, the predominant countries comprising “Rest of North and South America” are Canada and Mexico; the predominant countries comprising “Europe” are Germany, Sweden, France and the United Kingdom; and the predominant countries comprising “Rest of Asia” are South Korea and Taiwan.
On a regional basis, the sales increase in China in fiscal 2016 as compared to fiscal 2015 was primarily the result of an increase in demand in the industrial, communications and automotive end markets.
The sales decrease in Japan in fiscal 2016 as compared to fiscal 2015 was primarily, a result of a decrease in demand for our products in the industrial end market.
The sales decrease in fiscal 2016 as compared to fiscal 2015 in the United States was primarily the result of a decrease in demand in the consumer end markets.
The sales increase in fiscal 2015 as compared to fiscal 2014 in the United States was primarily the result of increased demand for consumer products sold into the portable sector and the Hittite Acquisition.
The sales increase in fiscal 2015 as compared to fiscal 2014 in Europe was primarily the result of the Hittite Acquisition, partially offset by a decrease in demand for products used in wireless base stations.
The sales increase in fiscal 2015 as compared to fiscal 2014 in Japan was primarily a result of the Hittite Acquisition, partially offset by a decrease in demand for products used in home entertainment.
The sales increase in fiscal 2015 as compared to fiscal 2014 in China was primarily a result of the Hittite Acquisition.
The sales decrease in fiscal 2015 as compared to fiscal 2014 in the Rest of Asia was primarily the result of a decrease in demand in most end markets, partially offset by the Hittite Acquisition.

<table><tr><td>Statement of Income</td><td>October 29, 2011</td><td>October 30, 2010</td></tr><tr><td>Classification</td><td>Loss on Swaps</td><td>Gain on Note</td><td>Net Income Effect</td><td>Gain on Swaps</td><td>Loss on Note</td><td>Net Income Effect</td></tr><tr><td>Other income</td><td>$-4,614</td><td>$4,614</td><td>$—</td><td>$20,692</td><td>$-20,692</td><td>$—</td></tr></table>
<table><tr><td></td><td>Options Outstanding</td><td> Weighted-   Average   Exercise Price   Per Share</td><td> Weighted-   Average   Remaining   Contractual   Term in Years</td><td> Aggregate   Intrinsic Value</td></tr><tr><td> Options outstanding at October 30, 2010</td><td>43,079</td><td>$29.87</td><td></td><td></td></tr><tr><td>Options granted</td><td>1,990</td><td>$37.59</td><td></td><td></td></tr><tr><td>Options exercised</td><td>-8,260</td><td>$26.32</td><td></td><td></td></tr><tr><td>Options forfeited</td><td>-450</td><td>$27.71</td><td></td><td></td></tr><tr><td>Options expired</td><td>-2,243</td><td>$44.08</td><td></td><td></td></tr><tr><td> Options outstanding October 29, 2011</td><td>34,116</td><td>$30.27</td><td>4.5</td><td>$274,486</td></tr><tr><td> Options exercisable at October 29, 2011</td><td>21,510</td><td>$31.44</td><td>3.5</td><td>$155,665</td></tr><tr><td> Options vested or expected to vest October 29, 2011-1</td><td>33,507</td><td>$30.29</td><td>4.4</td><td>$269,320</td></tr></table>
<table><tr><td></td><td colspan="2">2016</td><td colspan="2">2015</td><td colspan="3">2014</td></tr><tr><td></td><td>Revenue</td><td>% ofTotalProductRevenue</td><td>Y/Y%</td><td>Revenue</td><td>% ofTotalProductRevenue</td><td colspan="2">Revenue</td></tr><tr><td>% ofTotalProductRevenue*</td><td>Industrial</td><td>$1,502,019</td><td>44%</td><td>—%</td><td>$1,494,898</td><td>44%</td><td>$1,344,906</td></tr><tr><td>47%</td><td></td><td>Automotive</td><td>540,940</td><td>16%</td><td>3%</td><td>525,893</td><td>15%</td></tr><tr><td>525,123</td><td>18%</td><td></td><td>Consumer</td><td>688,289</td><td>20%</td><td>-6%</td><td>729,860</td></tr><tr><td>21%</td><td>327,434</td><td>11%</td><td></td><td>Communications</td><td>690,161</td><td>20%</td><td>1%</td></tr><tr><td>684,441</td><td>20%</td><td>667,310</td><td>23%</td><td></td><td>Total Revenue</td><td>$3,421,409</td><td>100%</td></tr></table>
<table><tr><td></td><td></td><td></td><td></td><td colspan="4">Change</td></tr><tr><td></td><td colspan="3">Fiscal Year</td><td colspan="2">2016 over 2015</td><td colspan="2">2015 over 2014</td></tr><tr><td></td><td>2016</td><td>2015</td><td>2014</td><td>$ Change</td><td>% Change</td><td>$ Change</td><td>% Change</td></tr><tr><td>United States</td><td>$1,299,629</td><td>$1,325,279</td><td>$821,554</td><td>$-25,650</td><td>-2%</td><td>$503,725</td><td>61%</td></tr><tr><td>Rest of North and South America</td><td>95,957</td><td>97,189</td><td>96,957</td><td>-1,232</td><td>-1%</td><td>232</td><td>—%</td></tr><tr><td>Europe</td><td>924,849</td><td>939,230</td><td>924,477</td><td>-14,381</td><td>-2%</td><td>14,753</td><td>2%</td></tr><tr><td>Japan</td><td>291,649</td><td>319,569</td><td>308,054</td><td>-27,920</td><td>-9%</td><td>11,515</td><td>4%</td></tr><tr><td>China</td><td>575,690</td><td>511,365</td><td>459,260</td><td>64,325</td><td>13%</td><td>52,105</td><td>11%</td></tr><tr><td>Rest of Asia</td><td>233,635</td><td>242,460</td><td>254,471</td><td>-8,825</td><td>-4%</td><td>-12,011</td><td>-5%</td></tr><tr><td>Total Revenue</td><td>$3,421,409</td><td>$3,435,092</td><td>$2,864,773</td><td>$-13,683</td><td>—%</td><td>$570,319</td><td>20%</td></tr></table>

Question: In the year with largest amount of Total Revenue, what's the increasing rate of Rest of Asia?
Answer: -0.0364