Our intangible assets are amortized over their estimated useful lives of 1 to 13 years as shown in the table below.
Amortization is based on the pattern in which the economic benefits of the intangible asset will be consumed.
## Table 0 ##
Software Development Costs Capitalization of software development costs for software to be sold, leased, or otherwise marketed begins upon the establishment of technological feasibility, which is generally the completion of a working prototype that has been certified as having no critical bugs and is a release candidate.
Amortization begins once the software is ready for its intended use, generally based on the pattern in which the economic benefits will be consumed.
To date, software development costs incurred between completion of a working prototype and general availability of the related product have not been material.
Revenue Recognition Our revenue is derived from the licensing of software products, consulting and maintenance and support.
Primarily, we recognize revenue pursuant to the requirements of AICPA Statement of Position 97-2, “Software Revenue Recognition” and any applicable amendments, when persuasive evidence of an arrangement exists, we have delivered the product or performed the service, the fee is fixed or determinable and collection is probable.
Multiple Element Arrangements We enter into multiple element revenue arrangements in which a customer may purchase a combination of software, upgrades, maintenance and support, and consulting (multiple-element arrangements).
When VSOE of fair value does not exist for all delivered elements, we allocate and defer revenue for the undelivered items based on VSOE of fair value of the undelivered elements and recognize the difference between the total arrangement fee and the amount deferred for the undelivered items as license revenue.
VSOE of fair value for each element is based on the price for which the element is sold separately.
We determine the VSOE of fair value of each element based on historical evidence of our stand-alone sales of these elements to third parties or from the stated renewal rate for the elements contained in the initial software license arrangement.
When VSOE of fair value does not exist for any undelivered element, revenue is deferred until the earlier of the point at which such VSOE of fair value exists or until all elements of the arrangement have been delivered.
The only exception to this guidance is when the only undelivered element is maintenance and support or other services, then the entire arrangement fee is recognized ratably over the performance period.
Product Revenue We recognize our product revenue upon shipment, provided all other revenue recognition criteria have been met.
Our desktop application products’ revenue from distributors is subject to agreements allowing limited rights of return, rebates and price protection.
Our direct sales and OEM sales are also subject to limited rights of return.
Accordingly, we reduce revenue recognized for estimated future returns, price protection and rebates at the time the related revenue is recorded.
The estimates for returns are adjusted periodically based upon historical rates of returns, inventory levels in the distribution channel and other related factors.
We record the estimated costs of providing free technical phone support to customers for our software products.
We recognize OEM licensing revenue, primarily royalties, when OEM partners ship products incorporating our software, provided collection of such revenue is deemed probable.
For certain OEM customers, we must estimate royalty
Cost of sales increased during fiscal 2010 as compared to fiscal 2009 primarily due to the associated increase in shrinkwrap shipments as a result of the launch of our CS5 products during fiscal 2010.
Subscription Cost of subscription revenue consists of expenses related to operating our network infrastructure, including depreciation expenses and operating lease payments associated with computer equipment, data center costs, salaries and related expenses of network operations, implementation, account management and technical support personnel, amortization of intangible assets and allocated overhead.
We enter into contracts with third-parties for the use of their data center facilities and our data center costs largely consist of the amounts we pay to these third-parties for rack space, power and similar items.
Cost of subscription revenue decreased during fiscal 2011 as compared to fiscal 2010 primarily due to a decrease in amortization expense related to certain intangible assets purchased through our acquisition of Omniture that were fully amortized at the end of fiscal 2011 offset in part by increases in costs associated with compensation and related benefits driven by additional headcount and increases in data center costs related to higher transaction volumes.
Cost of subscription revenue increased in fiscal 2010 as compared to fiscal 2009 as a result of our acquisition of Omniture in the fourth quarter of fiscal 2009 and the addition of its related data center costs.
Also included in cost of subscription revenue for fiscal 2010 is $58.4 million of amortization expense related to intangible assets acquired in conjunction with this acquisition.
Services and Support Cost of services and support revenue is primarily comprised of employee-related costs and associated costs incurred to provide consulting services, training and product support.
Cost of services and support revenue increased during fiscal 2011 as compared to fiscal 2010, primarily due to increases in costs associated with compensation and related benefits driven by additional headcount primarily from the Day acquisition.
Cost of services and support revenue increased during fiscal 2010 as compared to fiscal 2009, due to increases in costs associated with compensation and related benefits driven by additional headcount as a result of our acquisition of Omniture.
Operating Expenses (dollars in millions)
## Table 1 ##
(*) Percentage is greater than 100%.
Research and Development, Sales and Marketing, and General and Administrative Expenses The increase in research and development, sales and marketing and general and administrative expenses during fiscal 2011 as compared to fiscal 2010 was primarily driven by higher employee compensation due to additional headcount.
The increase in research and development, sales and marketing and general and administrative expenses during fiscal 2010 as compared to fiscal 2009 was primarily driven by increases in compensation expense due to additional headcount as a result of our acquisition of Omniture and to higher employee compensation including bonuses based on company performance to date when compared to fiscal 2009.
Segment Information (dollars in millions)
## Table 2 ##
Fiscal 2014 Revenue Compared to Fiscal 2013 Revenue Digital Media Revenue from Digital Media decreased slightly during fiscal 2014 as compared to fiscal 2013.
The slight decrease was primarily driven by declines in revenue associated with distribution of third-party software downloads and Hobbyist products launched in fiscal 2013.
With respect to the Hobbyist product revenue decline, we are actively migrating customers to our Creative Cloud Photography Plan for which revenue is recognized ratably.
Largely offsetting these decreases were increases in Creative Cloud and Document Services revenue.
Revenue related to our creative professional products, which includes our Creative Cloud, Creative Suite editions and CS point products, increased during fiscal 2014 as compared to fiscal 2013 due to increases in revenue from subscriptions and ETLAs, partially offset by the decrease in revenue from CS point products and Creative Suite editions as we discontinued the general availability of our perpetually licensed CS6 products in the second quarter of 2014.
Revenue associated with our other creative products decreased during fiscal 2014 as compared to fiscal 2013 primarily due to decreases associated with distribution of third-party software downloads and Hobbyist products launched in fiscal 2013.
Additionally, actively migrating customers to our Creative Cloud Photography Plan is also contributing to the year-over-year decline in revenue.
These decreases were offset in part by increases in revenue associated with our Digital Publishing Suite.
For our creative offerings, the total number of perpetual units licensed decreased while the number of subscription units licensed increased during fiscal 2014 as compared to fiscal 2013.
Unit average selling prices for our perpetual units licensed decreased during fiscal 2014 as compared to fiscal 2013.
Document Services revenue, which includes our Acrobat product family, increased during fiscal 2014 as compared with the year-ago period primarily due to increases in our Acrobat Cloud Services revenue.
The increases were slightly offset by decreases due to our continued shift to ETLAs.
Within Document Services, excluding large enterprise license agreements, the number of units licensed decreased while the unit average selling prices remained stable during fiscal 2014, as compared with the year-ago period.
Digital Marketing Revenue from Digital Marketing increased $126.3 million during fiscal 2014 as compared to fiscal 2013 due to continued revenue growth associated with our Adobe Marketing Cloud, which increased 15% during fiscal 2014 as compared with the yearago period.
Contributing to this increase was Adobe Campaign and the strong adoption of AEM.
Print and Publishing Revenue from Print and Publishing decreased during fiscal 2014 as compared to fiscal 2013 primarily due to decreases in legacy product revenue and increased ETLAs for certain products in this group.
Fiscal 2013 Revenue Compared to Fiscal 2012 Revenue Digital Media Revenue from Digital Media decreased $476.0 million during fiscal 2013 as compared to fiscal 2012, primarily due to continued strong adoption of Creative Cloud and ETLAs as we continued to transition more of our business to a subscriptionbased model.

<table><tr><td></td><td>Weighted Average Useful Life (Years)</td></tr><tr><td>Purchased technology</td><td>4</td></tr><tr><td>Localization</td><td>1</td></tr><tr><td>Trademarks</td><td>5</td></tr><tr><td>Customer contracts and relationships</td><td>6</td></tr><tr><td>Other intangibles</td><td>3</td></tr></table>
<table><tr><td></td><td>Fiscal2011</td><td>Fiscal2010</td><td>Fiscal2009</td><td>% Change2011-2010</td><td>% Change2010-2009</td></tr><tr><td>Research and development</td><td>$738.1</td><td>$680.3</td><td>$565.1</td><td>8%</td><td>20%</td></tr><tr><td>Percentage of total revenue</td><td>18%</td><td>18%</td><td>19%</td><td></td><td></td></tr><tr><td>Sales and marketing</td><td>$1,385.8</td><td>$1,244.2</td><td>$981.9</td><td>11%</td><td>27%</td></tr><tr><td>Percentage of total revenue</td><td>33%</td><td>33%</td><td>33%</td><td></td><td></td></tr><tr><td>General and administrative</td><td>$414.6</td><td>$383.5</td><td>$298.7</td><td>8%</td><td>28%</td></tr><tr><td>Percentage of total revenue</td><td>10%</td><td>10%</td><td>10%</td><td></td><td></td></tr><tr><td>Restructuring and other charges</td><td>$97.8</td><td>$23.3</td><td>$41.3</td><td>*</td><td>-44%</td></tr><tr><td>Percentage of total revenue</td><td>2%</td><td>1%</td><td>1%</td><td></td><td></td></tr><tr><td>Amortization of purchased intangibles andincomplete technology</td><td>$42.8</td><td>$72.1</td><td>$71.6</td><td>-41%</td><td>1%</td></tr><tr><td>Percentage of total revenue</td><td>1%</td><td>2%</td><td>2%</td><td></td><td></td></tr><tr><td>Total operating expenses</td><td>$2,679.1</td><td>$2,403.4</td><td>$1,958.6</td><td>11%</td><td>23%</td></tr></table>
<table><tr><td></td><td>Fiscal2014</td><td>Fiscal2013</td><td>Fiscal2012</td><td>% Change2014-2013</td><td>% Change2013-2012</td></tr><tr><td>Digital Media</td><td>$2,603.2</td><td>$2,625.9</td><td>$3,101.9</td><td>-1%</td><td>-15%</td></tr><tr><td>Percentage of total revenue</td><td>63%</td><td>65%</td><td>70%</td><td></td><td></td></tr><tr><td>Digital Marketing</td><td>1,355.2</td><td>1,228.8</td><td>1,085.0</td><td>10%</td><td>13%</td></tr><tr><td>Percentage of total revenue</td><td>33%</td><td>30%</td><td>25%</td><td></td><td></td></tr><tr><td>Print and Publishing</td><td>188.7</td><td>200.5</td><td>216.8</td><td>-6%</td><td>-8%</td></tr><tr><td>Percentage of total revenue</td><td>4%</td><td>5%</td><td>5%</td><td></td><td></td></tr><tr><td>Total revenue</td><td>$4,147.1</td><td>$4,055.2</td><td>$4,403.7</td><td>2%</td><td>-8%</td></tr></table>

Question: What's the growth rate of Research and development in 2011?
Answer: 0.08496