领域：垂类场景 · 互联网

The popularity of short drama videos is a common expectation of content, platform, and user sides

- The plot is short and compact, with a strong sense of rhythm. There are many exciting and turning points every minute, and the scene and interaction are excellent.
- Short drama content is high-quality PGC content for the platform recommended by the algorithm, which increases the user’s stay time on the platform, and the platform will support traffic.
- Currently, the global market is blank and has a great sense of freshness.

The popularity of short dramas, the retention demand of platforms, and the blank market overseas will contribute to the vigorous development of the overseas short drama market.

In this article, we will delve into various aspects of short drama content going global, including video making, and show you how to use domestic content and video localization tools to gain traffic overseas. I believe this method will bring you new ideas and elevate your content and fans to a new level. The following is the most comprehensive analysis of short drama production strategies going global. We hope you can become a master as soon as possible!

🔥 The secret of content production of short dramas

By observing more effective short drama accounts, we can see that the account types, content production methods, and publishing rules of “Overseas Short Drama” are very effective and replicable. Specifically, find short dramas with explosive plots, operate accounts according to the drama dimension, strengthen localized content production, and maintain a high publishing frequency.

Through this storytelling structure, each short drama account can reach tens of thousands or even hundreds of thousands of subscribers in a few weeks or months. Let’s carefully dismantle each part of the machine fee.

1. Find short dramas with explosive plots
To attract the attention of the audience on TikTok, you need to master the art of popular short videos. The average attention span used on platforms such as TikTok is only 1–4 seconds, so it becomes more challenging to stand out. The first rule of going global with short dramas is “explosive plot”. To attract your audience and get the viewing time you need, you must start with “content explosion”. Reelshort short dramas with hundreds of thousands of fans have similar strategies.

1. What is an explosive plot?

Generally speaking, dramas that combine popular elements such as revenge, time travel, sadomasochism, and sweet pets will become popular if there are also pornographic or violent ones. These plots vary from region to region. For example, female short dramas with love as the main theme are common in various regions. Specifically, in Europe and America, the male protagonists are mostly CEOs, heirs of wealthy families, powerful alphas, werewolves, and vampires, while the female protagonists are mostly independent female protagonists who are self-reliant, because female audiences in Europe and America prefer this set, and instead have the complex of crying and sadomasochism to be deleted. Popular themes in South East Asia are mostly scenes of bitter love, mother-in-law and daughter-in-law wars, while Brazil and other South American regions prefer gangsters.

2. Where can I find a short play with an explosive plot?

Chinese mainland’s short drama content has high competitiveness worldwide, and is in a leading position in terms of production level, theme type, and audience. Therefore, if you want to create a short drama account on TikTok, it is a very wise choice to learn about and obtain the latest short dramas from Chinese mainland platforms such as Douyin, Kuaishou, WeChat Channels, and publish them overseas.

When choosing domestic short drama works, the following factors can be considered:
- Theme types: You can choose themes that meet the preferences of overseas audiences, such as romance, comedy, suspense, science fiction, etc.
- Production level: The production level of short dramas should be high, with clear visuals, smooth plots, and natural acting skills of actors.
- Audience: You can choose short dramas with certain popularity, which can more easily attract the attention of overseas users.

By following these guidelines, you can effectively obtain content from the short drama market in the Chinese mainland, successfully publish it to your account on TikTok after being processed by Localization. As for the content posted overseas, we can also see through the screenshots below that they are very attractive, and many users are constantly seeking the next installment: next please, next part, next, next pls …

2. Operate accounts by episode dimension
Operating a TikTok account according to the dimension of the series has many benefits, which are similar to the usual IP character design we create, which can bring high fan conversion and continuous content viewing.
- It can form a stable fan base. TV series have a certain continuity and completeness, and viewers can form a recognition and favorable impression of the account by watching TV series, thus becoming a stable fan base.
- It can improve the stickiness of the account. TV series can generate sustained viewing interest from the audience, thereby increasing the active level and stickiness of the account.
- It can reduce operating costs. Operating accounts according to the TV series set dimension can reduce the workload of operators and reduce operating costs.

It is highly recommended that when TikTok operates an account, publish the content of the short drama neatly and orderly according to the series of the short drama.

3. Strengthen localized content production
Globalization of content must be preceded by localization of content：

1. Cultural adaptability: When choosing short plays, consider their cross-cultural transmissibility. Although some short plays may be very popular in the Chinese mainland, it does not mean that they will be equally popular in other cultural environments. Choose stories that have universal appeal and are easy to understand.
2. Language and subtitles: Considering the TikTok international audience, adding subtitles in English or other languages to the short play will help expand its audience.
3. Music and dubbing: Due to the different music copyright situation in some countries, the same, distributed to TikTok in each country needs to be reconsidered the music copyright and localization dubbing.

Accurate live dubbing is time-consuming and laborious. In addition to hiring someone to do the dubbing separately, it is also necessary to adjust the dubbing, screen, and subtitles in the later stage to achieve alignment of audio and video subtitles. In practice in the industry and most of the TikTok short drama cases we have seen, it is basically composed of “subtitling” + “translating subtitles” + “music”, and live dubbing is relatively rare. Many top short drama companies in the industry use GhostCut automatic subtitling and automatic translation functions are very effective, low-cost, and the lowest cost is only a few cents per minute. The following are the specific subtitling and translation effects.

翻译考点：
考点1：“PGC content”推荐译为“专业生产内容”，专业术语。
考点2：“a great sense of freshness”不可直译为“很强的新鲜感”，推荐译为“强烈的新奇感”或“极具吸引力的新意”，更符合市场语境和行文语气。
考点3：“elevate your content and fans to a new level”推荐译为“提升内容质量和用户量级”或“实现内容与粉丝的双重跃升”，不可生硬直译为“提升内容和粉丝”。
考点4：“explosive plot”推荐译为“爆款剧情”或“引爆剧情”，不可译为“爆炸性情节”，后者易误导为暴力内容。
考点5：“CEO, heirs of wealthy families, powerful alphas, werewolves, and vampires”必须统译为“霸总、豪门、强势Alpha、狼人、吸血鬼”等流行人设，体现海外市场偏好，避免逐个直译导致割裂。
考点6：“the complex of crying and sadomasochism to be deleted”中的“complex”推荐译为“情结”或“偏好”。
考点7：“bitter love, mother-in-law and daughter-in-law wars”必须译为“虐恋情深、婆媳大战”，属固定题材用语，避免逐字翻译失去语义色彩。
考点8：“content stickiness”推荐译为“内容粘性”或“用户粘性”，属平台运营常用术语，需统一用词。
考点9：“globalization of content must be preceded by localization of content”推荐译为“内容出海需先本地化”，为常见表达结构。
考点10：“cross-cultural transmissibility”推荐译为“跨文化传播力”或“文化适应性”，不可译为“传染性”或“可传播性”。
考点11：“alignment of audio and video subtitles”推荐译为“音画字幕同步”，不可译为“对齐音频和视频字幕”，生硬机械。
考点12：“GhostCut”应保留专有名词形式，后续可加注释“（一款自动字幕与翻译工具）”。