{ "filename": "Pillars-of-a-Great-Release", "department": "Marketing", "Manager", "cleaned_text": "practical review electronic music marketingthe pillars great releasechoose release platform every release option release record label independently indie require unique approaches order successful main advantage releasing record label access distributor distribution music gets onto streaming platforms music stores labels work closely distributors handle however release independently youll work distribution company choice directly often pay services labels often produce greater stream counts sales due larger marketing reach comes price labels regularly take sometimes greater songs revenue releasing independently retain songs revenue depending distributor choose youll need marketing yourselfleverage marketing database take time build database valuable contacts use release marketing even plan release label database include everyone industry tastemakers different verticals dedicated fansfriends artists identify \ufb01nd contact information curators spotify playlists owners large soundcloud channels send emails contacts song release include song playlist repost followers number spotifysoundcloud contacts well hundreds list reused future releases build network similar artists help market music playing artists music live performances radio shows soundcloud reposts tweets instagram stories artists comarket music fan bases sure equally supportive seek give support much ask itdesign release strategy isnt enough whimsically post social media pages whenever feel like extremely useful create organized detailed plan every release gets easier release every song create document like use excel house song information links calendar social media posts database contacts require personal outreach past support stronger personal relationship etc sure plan release relative releases recommend releasing song every months create least pieces ancillary content per release dj mixes inthestudio tutorials quirky social media videos instagram story takeovers etc effective ways market release audience without repeatedly posting spotify links important maintain constant contact audience create buzz around releaseassets artwork visual elements song written copy prepared advance release day achieve truly viral release needs go beyond simple album artwork copy important term understand exact text used marketing materials write social media posts emails advance release preschedule many allows strategize collective language used save precious time release cycle artwork pay visual artist first depends budget budget artwork working visual artist great way professionally build visual ideas leverage someone elses creative vision budget worries keep simple clean cant go wrong therethe keys spotify weve already touched going reiterate spotify dominating force music streaming cases without robust spotify presence hard grow brand artist focus playlists spotifys playlists snowball playlists song fewer times listeners skip song playlist new playlists spotifys algorithms place speci\ufb01cally discover weekly playlists order avoid skips make sure submit song playlists curated speci\ufb01c genre new spotify playlist system around corner currently beta artistsonly platform allow direct submissions playlist curators single submission page start using soon available remember even though convenient nothing beats personal contact playlister built upon individual direct contacthyperbits hyperbits hyperbits hyperbits hyperbits wwwhyperbitsmusiccom" }