馬歇爾·範·埃爾斯泰恩

馬歇爾·範·埃爾斯泰恩（）是波士頓大學教授和麻省理工學院數字經濟中心的研究員。 他的研究側重於是信息經濟學。馬歇爾·範·埃爾斯泰恩在耶魯大學取得計算機科學 學士學位，隨後麻省理工學院斯隆管理學院信息系統專業碩士與博士。從 1997 年到 2004 年，他是密歇根大學的助理教授。 

**工作**
他對理解信息市場做出了重大貢獻。他與合作者是第一個證明將信號和篩選機制應用於垃圾郵件過濾的人，從理論上說，可以為消費者創造比完美過濾器更多的價值（另見“注意力經濟學”）。他與Geoffrey G. Parker教授共同撰寫了關於“雙邊網絡”的開創文獻。這是一種對網絡效應的改進，解釋了公司如何通過對產品進行零定價以獲取利潤。 補貼定價和雙邊網絡效應可能導致市場集中在少數公司手中。這些特性為公司的戰略和反壟斷法提供了基礎。
他經常受邀作為會議主題演講者，他還擁有保護通信隱私和防止垃圾郵件方法的專利。他最近的博客和研究可以在他的 平臺經濟和戰略 date=20160503012019 頁面上找到。他還是每年夏天在麻省理工學院媒體實驗室舉行的年度平臺戰略峰會的聯合組織者。

**個人生平**
他是憲法學者威廉·範·阿爾斯泰恩（William Van Alstyne）的兒子。 在2010 年 9 月 7 日，在華盛頓特區一家酒店他使用海姆立克法挽救了窒息的作曲家和福音歌手羅恩·凱諾利的生命。

**獎項**
 Thinkers 50 Digital Thinking Award (2019) - Ranked #36 among management scholars globally- Best Paper, Management Science (2019)- Best paper of the profession, Association for Information Science (2017)- Best Paper, MIS Quarterly (2017)- Excellence in Teaching Award (2015)- Ph.D. Student Mentoring Award (2014)- International Conference on Information Systems Best paper award (2006 and 1996)- Broderick Award for Research Excellence (2006)- Intel Young Investigator Award (2003)- National Science Foundation Faculty Career Award (1999),- Hugh Hampton Young Innovative research at MIT Award (1994)- William L. Stuart Award (1990) as a contributing founder of MIT $100K.

**部分學術發表**
  Innovation, Openness & Platform Control date=20200320153453  G. Parker, M. Van Alstyne, Management Science 64 (7), 3015-3032 (2018). Best Paper-  Platform Ecosystems: How Developers Invert the Firm G. Parker, M. Van Alstyne & X. Jiang, MIS Quarterly 41 (1), 255-266, (2017). Best Paper-  Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You date=20220707210054  G Parker, M Van Alstyne, S Chaudary, W.W.Norton & Company Ltd., March, 2016-  Why Not Immortality? date=20200610123240  M Van Alstyne, Communications of the ACM 56 (11), 29-31, (2013)-  Money Models for MOOCs date=20200610123241 , C Dellarocas, M Van Alstyne, Communications of the ACM 56 (8), 25-28, (2013)-  Information, Technology, and Information Worker Productivity date=20200610123240  S Aral, E Brynjolfsson, M Van Alstyne, Information Systems Research 23 (3-Part-2), 849-867, (2013)- T. Eisenmann, G. Parker, and M. Van Alstyne (2011).  Platform Envelopment Strategic Management Journal date=20170723152909 .- S. Aral and M. Van Alstyne (2011)  The Diversity-Bandwidth Tradeoff American Journal of Sociology, Vol. 117, No. 1, pp. 90-171-  The Social Efficiency of Fairness date=20210606050738 , G Clarkson, M Van Alstyne, Gruter Institute Squaw Valley Conference–Innovation and Economic Growth, 2009–11, (2011)-  How to Find Answers Within Your Company, H Benbya, A Van Alstyne, MIT Sloan Management Review 52 (2), 65-75	(2010)- D. Lazer, S. Pentland, et al. (2009).  Life in the Network: The Coming Age of Computational Social Science Science date=20220624032206 .-  Opening platforms: how, when and why? date=20210606050737  Opening Platforms: How, When and Why? T Eisenmann, G Parker, M Van Alstyne,Platforms Markets & Innovation, 131-162(2009)- T. Eisenmann, G. Parker, and M. Van Alstyne (2006). Strategies for Two-Sided Markets Harvard Business Review.- T. Loder, M. Van Alstyne, and R. Wash (2006).  An Economic Response to Unsolicited Communication, Advances in Economic Analysis and Policy- G. Parker and M. Van Alstyne (2005).  Two-Sided Network Effects: A Theory of Information Product Design, Management Science, Vol. 51, No. 10. date=20090225094615 - T. Loder, M. Van Alstyne, and R. Wash (2004).  Information Asymmetry and Thwarting Spam, Social Science Research Network- G. Parker and M. Van Alstyne (2000)  Information Complements, Substitutes, and Strategic Product Design- G. Parker and M. Van Alstyne (2000)  Internetwork Externalities and Free Information Goods, ACM Conference on Electronic Commerce date=20190207104938 

**參考資料**
  主頁-  文章 date=20200610123246 -  平臺經濟與戰略 date=20160503012019 - @infoecon（推特）-  學者引文 date=20210606050736 -  領英