애플의 슬로건 목록

이 문서는 1970년대 이후 애플의 슬로건에 대한 목록이다. 현재 애플이 가장 많이 쓰는 슬로건은 Get a Mac 혹은 간단히 애플 로고를 쓴다.

**회사 광고 모토**
 "Byte into an Apple" (1970년대 후반)- "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (1980년대 초반)- "The Power to Be Your Best" (1990)- "Think Different" (1997 ~ 2002)- "The Computer for the rest of us" (1984)- "Switch" (2002-2003)

**제품 슬로건 목록**

**애플 I**
 "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"

**애플 II**
 "Introducing Apple II"- "Original Apple II"- "What every educator should know about desktop computers."- "The home computer that's ready to work, play and grow with you."- "We're looking for the most original use of an Apple since Adam" Promoting a user-submission essay contest- "A is for Apple"- "How to buy a Personal Computer"- "Welcome IBM. Seriously."- "What's the 'e' stand for?"- "What kind of man owns his own computer?"

**매킨토시**
 "It takes minutes of practice to make Macintosh do this."- "Introducing Macintosh. What makes it tick. And talk."- "It does more, It costs less. It's that simple"- "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - 뉴스위크 20면 팸플릿에서 

**아이맥, 아이북, 맥 미니**
 "iThink, therefore iMac." (1998) 르네 데카르트에서 인용 "나는 생각한다, 고로 존재한다." (Cogito ergo sum)- "Hello. Again." (1998)- "The iMac to Go." (1999)- "Where did the computer go?" (2004)- "From the creators of iPod." (2004)- "The most affordable Mac ever." (2005)- "Now showing. The new iMac G5" (2005)- "Small is Beautiful" (2006)- "The new, all-in-one iMac"- "You can't be too thin, Or too powerful." (2007)- "A little Mini. A lot of Leopard"(2007)- "The ultimate all-in-one. Now shipping with Leopard" (2007)- "More Power. Thinly disguised."- "Beauty. Brains. And now more brawn."- "The all-in-one for everyone."- "Faster. Greener. Still mini."- "Brilliance, squared."- "Small is huge."- "It’s a good time to be a desk."- "The ultimate all-in-one. Now with the ultimate display."- "The new, mightier mini."- "Redesigned in a very big way."

**파워 맥, 파워북, 맥북, 맥북 에어, 맥북 프로**
 "The plot thins" (1999)- "Two Brains are better than one" (2000)- "Rips through digital video faster than Pentiums can say "uncle"."- "Less is more" (2003)- "The world's fastest computer" (2003)- "Sends other UNIX boxes to /dev/null" (2003)- "Higher Resolution. Better Mileage" (2005)- "Meet the family. Now complete." (2006)- "Power Mac G5. The power of four." (2006)- "Everything2" (2006)- "Same lovable MacBook. New lovable speed." (2007)- "Vroom with a View" (2007)- "State-of-the-art meets state-of-the-art.- "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007)- "There's something in the air" (2008)- "Thinnovation" (2008)- "Book smart" (2008)- "Nimble, meet quick." (2008)- "Rapid transit" (2008)- "Meet the next generation of notebooks." (2008)- "Redesigned. Reengineered, Re-everythinged." (2008)- "The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook." (2009)- "Thin as always. Faster than ever." (2009)- "An even quicker study." (2009)- "The new MacBook Pro family." (2009)- "The notebook you love. In a whole new edition" (2009)- "The fastest, most powerful MacBook Pro ever. Times three." (2010)

**아이팟**
 "1,000 songs in your pocket." (2001)- "Introducing the new iPod family." (2002)- "7,500 songs in your pocket." (2003)- "Mini. The next big thing." (2004)- "Teeny doesn't mean weeny." (2004)- "The best keeps getting better" (2004)- "10,000 songs in your pocket." (2004)- "Paint it black." (2004)- "Life is random." (2005)- "*Do not eat iPod shuffle" (2005)- "Give chance a chance." (2005)- "Random is the new order." (2005)- "Enjoy uncertainty." (2005)- "1,000 songs. Impossibly small." (2005)- "One more thing..." (2005)- "Watch your music" (2005)- "15,000 songs. 25,000 photos. 80 hours of video." (2005)- "Give music." (2005)- "The best digital jukebox and #1 music download store. Now with video." (2005)- "Which iPod are you?" (2006)- "Home stereo. Reinvented." (2006)- "Back for an encore." (2006)- "Tune your run." (2006)- "Completely remastered." (2006)- "Clip and go." (2006)- "Put some music on." (2006)- "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006)- "Put a different kind of change in your pocket." (2006)- "Put a thousand thanks in their pocket." (2006)- "Put some color on." (2006)- "Give the gift of iPod." (2006)- "Meet the best iPods ever." (2007)- "A little video for everyone." (2007)- "Hold everything." (2007)- "A new gig for iPod shuffle" (2008)- "Now there's even more to touch." (2008)- "Play more than music. Play a part." (2008)- "Everybody Touch" (2008)- "What's new to touch" (2008)- "Tap into what's new" (2008)- "Now there's even more to touch" (2008)- "Pump up the volume. iPod Touch Now in 32GB"- "So much to touch." (2008)- "Get your groove on. In four new colors" (2008)- "nano-chromatic" and "Rockalicious" (2008)- "One size fits all."(2009)- "The funnest iPod ever"(2009)- "Millions of songs. Thousands of videos. Hundreds of games."- "Small Talk."(2009)- "Next level fun."(2009)- "Nano Shoots Video."(2009)- "Your Top 40,000." (2010)

**아이튠즈**
 "Rip. Mix. Burn." (2001)- "Rock and Roll will never die. It is, however, being reborn." (2003)- "The best Windows app ever." (2003)- "Hell Froze Over." (2003)- "Welcome to the digital music revolution." (2004)- "Drink. Win. Play." (2005)- "Welcome to the entertainment center of your world." (2006)- "Give the gift of music for the holidays." (2006)- "The entertainment center of your world." (2007)- "American Idol on iTunes." (2008)- "Discover iTunes 8. Rediscover your music."- "iTunes 8. The entertainment capital of your world"- "That's entertainment."

**인텔**
 "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC."- "Rosetta. The most amazing software you'll never see."- "Imagine the Possibilities."- "Faster now comes standard." (2006)- "Better than ever" (2008)

**아이폰**
 "The internet in your pocket."- "Touching is believing"- "hello"- "아이폰 Apple reinvents the phone"- "Say Hello to 아이폰"- "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008)- "The iPhone you've been waiting for." (2008)- "The first phone to beat the iPhone." (2008)- "Twice as fast, for half the price" (2008)- "The most advanced mobile OS. Now even more advanced." (2009)- "25,000 apps. And counting." (2009)- "The fastest, most powerful iPhone yet." (2009)- "This changes everything. Again" (2010)- "It's the most amazing iPhone yet."(2011)- "The biggest thing to happen to iPhone since iPhone."(2012)- "You're more powerful than you think."(2013)- "Forward Thinking"(2013)- "For the Colorful"(2013)- "Bigger than Bigger"(2014)

**앱스토어**
 "There's an app for just about anything"- "Applications unlike anything you’ve seen on a phone before."- "Your 아이폰 gets better with every new app."- "Over 200,000 ways to make iPhone even better."

**애플 TV**
 "YouTube, Meet Apple TV" (2007) Used currently on the iPod+iTunes homepage.- "If it's on iTunes, it's on your widescreen TV." (2007).- "Movie rentals and much more." used to market the Apple TV.- "Now Playing: HDTV shows and more." used to market the Apple TV.- "Even More to Do" (2008) market Apple TV

**맥 OS X**
 " It just works".- "It's the biggest thing to happen to Macintosh since the Macintosh" (2001)- "The future is here" (2001)- "Wildly innovative"- "The evolution of the species"- "Change your stripes"- "Redmond, start your photocopiers." (2006)- "Redmond, we have a problem." (2006)- "This should keep Redmond busy." (2006)- "Introducing Longhorn." (2006)- "Add a new Mac to your Mac" (2007)- "Hello, Tomorrow" (2007)- "Go Beyond Vista: It's Time to Get a Mac." (2007)- "The Next Big Things"- "Rock Solid Foundations"- "It's Here. It's Real. It's Amazing."- "Leopard, Every One's an Ultimate."- "Core innovation"- "The world's most advanced operating system. Finely tuned."- "Completely new. Completely Mac"

**맥 OS X 서버**
 "Leopard Server. Simply Powerful." (2007)- "Connecting your business."- "New features. New ways to collaborate. Simpler than ever."

**맥 프로**
 "Room to grow. Introducing Mac Pro" (2006)- "Life Made Easier" (2006)- "64-bit Quad Xeon. Introducing Mac Pro"(2008)- "The new Mac Pro. Tower of 8-core power." (2008)- "Start your engines. All eight of them"(2008)- "Expand at will." (2008)- "Beauty outside. Beast inside." (2009)

**맥**
 "Internet Essentials for your Mac" (2004)

**모바일미**
 "Exchange for the rest of us" (2008)- "The simple way to keep everything in sync." (2008)- "Push email, push contacts, push calendar. Everything in sync. Anywhere you are" (2009)

**아이패드**
 "A magical and revolutionary device at an unbelievable price." (2010)- "It just feels right to hold the internet in your hands"- " It's Faster, Times 2" (2011)- " It's Resolutionary" (2012)

**인용**
분류:애플의 광고