In this instance I don't believe there is much potential for conflict of interest. First, none of the surgeon's themselves appear in involved in the creation or maintenance of this page. Second, the page provides basic general information. Third, most of the well known practitioners are listed and provided in alphabetical order. Fourth, the listed surgeons are hardly in need of "extra" business, since of all them have quite long waiting lists. Fifth, their potential patients are generally internet connected and quite likely to utilize searches to locate informaton about them. Sixth, given the nature of this particular type of surgery, and the generous people who perform it often at risk of criticism from some biased groups, should not be hidden from view or made to appear marginalized in any way.