The guideline says "An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources." Essentially, the guideline is attempting to prevent handouts from an organization for being the indirect source of notability. The information that Florida Today used was obtained from the organization and from "other" sources. This was not an attempt to publicize this organization which tries, like most agencies, to stay out of the media, not in it! It is not trying to sell anything. This is hardly WP:SPAM!.

There were two back-to-back reports on the agency which I have incorporated. There is an article about every month or so. It seemed time to have an article to put it into. In other words, it was notability and publicity that dictated the timing of the article, not the agency.