"Personal" is not necessarily contrary to "professional"? I read this logic rather as "personal opinion" vs. opinion representing that of a group of people. e.g. department, business, section or industry. Some people are spokespersons for groups and yet may disagree with the message they are delivering.
 Secondly, is anybody sure this message author is authentic and doesn't her personal opinion stated contradict the message expressed? 99.251.114.120