Yes I've noticed that about Variety.  Here's the secret, just delete your cookies and cache and it will "reset" their counter, since it saves as a cookie on your hard drive.  They don't go by your IP address.  Also some of the The Hollywood Reporter articles are registration required.  There were more (U.S.) magazines going to registration only for their web content, but can't remember which ones.  I didn't know about those templates, thanks.   Allen