The front page says "Add your blog to the coolest blog directory on the web " + "Add your blog" + "Get Found - If a blog is not read by anyone, does it really exist?". And it says "NetworkedBlogs.com (beta) is an extension of the Facebook app NetworkedBlogs. " which is a tool to promote your own blog as said here. If this isn't a promotional tool for bloggers, I'd like to know what it is.