Wikipedia cerberus, is this link a verifiable one, according to your NPOV policy?  Based on that, I want to add to softpedia webpage that they use deceptive layout and ads making difficult for user to find the download link. CAN I DO THAT OR YOU WILL ACCUSE ME AGAIN OF VANDALIZING?
http://website-in-a-weekend.net/making-money/advertising-design/

"Integration, not deception

Notice how hard it can be hard to find the real download link on download pages hosted  on some download websites with white backgrounds like Softpedia which host freeware, shareware, and trialware? Tricky, right?

Users feeling tricked and might not return to your site. And that’s bad for future earnings from ad clicks."