Ethos 

I've tidied up the lede a bit but for now I've left in promotional content elsewhere like "The Veropedia editorial community ... is highly geared to quality article writing, seeing involvement in Veropedia as a means to return to the roots of knowledge building by focussing upon articles rather than editorial difficulties." Every company in the world has a committed work force highly geared to quality; well, it does if we're going to copy its own promotional material as factual encyclopaedia content.  If people feel we need to have a description of Veropedia's self-image and objectives then it needs to be neutrally included in a section devoted to that purpose (e.g. a section on the company's ethos), not included elsewhere as statements of fact. 87.254.79.38