If you are going to write an article about "heathen hofs", or temples in Germanic neopaganism, at least have the basic circumspection to look at your own sources and don't cite Ásatrúarfélagið as trying to build a "hof" when the source clearly states they want to build a "temple". If, however,  you find a source that says, for example,
Borgarráð Reykjavíkurborgar samþykkti að úthluta  Ásatrúarfélaginu lóð undir hof í  Leynimýri á fundi sínum á fimmtudaginn. 
You will find it uses the term hof because it is using the Icelandic language throughout. And hof happens to be the word for "shrine" or "temple" in Icelandic, and the Icelandinc newspaper would use hof even if it was about a Hindu shrine.