I actually vastly prefer the periodical title as "author" over the short title format.  It isn't an earthshaking issue, but it looks a lot more elegant to say "North Adams Transcript" than "William R. Brown, 80, fire tower pioneer, Williams man, dies."  But at least, let's keep things short and "unclunky" Perhaps abbreviated title with periodical, which is more useful to the reader:  "William R. Brown", North Adams Transcript, perhaps?  (talk)