"retired senior detective" 

78.33.55.130 has has left the following comment in the article sentence "... Phil Cleary, a retired senior police detective and CEO of SmartWater Ltd, ..." after the word "senior":
[Note to Author: Sorry, I wish, only made Sergeant but thanks anyway! Phil Cleary]
(Please note that there is no way for other Wikipedians to verify that this comment was indeed made by the named person. But I am going to assume that it was.)

The "senior" is a direct quote from the cited source, the 2005 Wired article 
SmartWater CEO Phil Cleary, a retired senior detective, hit upon the idea after watching burglars he had apprehended walk free from court due to lack of evidence.
Usually Wired magazine is considered a reasonably reliable source. But since the fact in question is not very important in the context of this Wikipedia article, I am just going to remove it.

Just as a precaution I'd also like to mention this advice ("Am I allowed to edit articles about myself or my organization?"). In any case, notification of potential errors in this article is very welcome on this talk page. And I have to say it is rather refreshing to see an article's subject complain about being portrayed too positively - this kind of modesty does not seem to be too widespread ;)

Regards,