Founded when? 
I'm confused.
The Washington Times article says that the company was founded in 2000 with Lance Buttiglieri.
The original Shocker Toys' website About page said that Buttiglieri joined the company in 2004.
The Record article says that the company was founded in 1998.
This interview http://www.comicreaders.com/modules.php?name=News&file;=article&sid;=803 says 1999.
The Shocker Toys' website About page now says 2000.
Another interview http://murdershow.net/2008/06/30/geoff-beckett-of-shocker-toys/ says 2000.
And another interview http://www.comicbookbin.com/shocker01.html says 1999 again.
This sayshttp://www.alibaba.com/member/shockertoys/aboutus.html 2004 as an LLP.
This press release http://express-press-release.net/25/Shocker%20Toys%20Heralds%20In%20The%20Age%20of%20the%20Independent%20Comic!.php says that Shocker Toys LLP was founded in 1999.
This article http://www.poeghostal.com/2008/03/5-questions-with-geoff-beckett-of-shocker-toys.html states Shocker Toys was "registered" in 2001.
From the same site, different article http://www.poeghostal.com/2008/02/the-saga-of-shocker-toys.html, it's back to being founded in 2000.
This wiki article alone has 2 different founding dates, 1998 and 2000.

This is very basic information.  All of it comes from Geoff Beckett directly through press releases, interviews, or his own website.  Why do the dates keep changing?  Can any information provided by a citation that has Beckett as it's primary source be considered reliable when he changes his story constantly about something as simple as this?  What is the policy of dealing with information that comes from a person who just doesn't get things right very often?  From the numerous announced release dates that have come and gone with no actual product materializing, to not even getting the founding date of his own company correct, it seems that Geoff Beckett should be considered at least somewhat unreliable whenever he states anything.    And so, can references like the  Washington Times and The Record articles be considered sound when they are going off nothing more than what Geoff Beckett is telling them?