A Michael French hired a PR firm to manage his wikipedia presence 

Did you see this?  According to this article a  Michael French hired a PR firm to "manage his wikipedia presence".

I thought I would make sure you saw it after I saw you were one of the people who edited Michael French (disambiguation).  Do you have any idea which Michael French article the reference refers to?  Ironically, engaging in this attempts to subvert the wikipedia, and being caught at it, makes him more notable.

Cheers!