In the northeastern U.S. we had the cylindrical jars  I recall this being as early as the 1970's, and that they were imported from Canada.  I only saw yellow plastic lids.  Aside from resenting the break with tradition, I thought it was amusing that the label showed a "proper" jar of Marmite.  If you looked closely, you could see the ceramic pot on the label of the pictured jar.  I imagined one day seeing a tube with a cylindrical jar on the label, with a "proper" jar on its label, and so on.