"Public Realtions" (to point this out diplomatically) was always a big part of Neoliberalism. The sweettalking and spindoctoring is one major aspect of Neoliberalism. Very likely simply because it was and is payed for very well aka so many "Institutes" exist, funded by big Industry or Superrich, that offer an "fitting PR"-service. You are very wellcome to propose some examples for inclusion - to make the article "neutral".