According to http://tattoo.about.com/cs/piercefaq/a/pronouncelabret.htm?terms=lip+piercing+jewelry It is often mispronounced as "Luh-bray" as though it were french, I have actually heard it mispronounced that way. It also says the proper pronuciation is "Lah-bret." I'll go ahead and add this to article and cite that site as the source.