:I think his music falls under the country pop umbrella more than bro-country for two big reasons. One, his music is often slick and pop-like in production rather than country (which is different than the cluttery country-rockish feel of some FGL, Luke Bryan, Jason Aldean, Blake Shelton, etc. songs), and two, his lyrics don't align with the typical bro-country tropes either (objectification of women, cliche country things like trucks, tailgates, barefeet, etc. all listed one after another). So yeah, I think there's a big difference between something like "Take Your Time" (very poppish, rhythmic feel  reminds me of Drake) to songs like "Cruise," "Boys 'Round Here," and "Dirt Road Anthem," to list a few. I think he's country pop... almost just pop on some songs imo but he markets himself to country, so it seems more fitting to me than bro-country does.