:::I've removed the points on the naming criteria terms as with the exception of recognizably (already covered with the likely search term or not) and conciseness (if something is shorter its pretty obvious), its in the eye of the beholder what is "natural", what is "precise" and to some extent what is "consistent". 
 :::I also rewrote a lot of text to remove biased tones like "clearly" and "best", etc. I realize some may feel passionately about a name or passionately against a name, but that is not how you present an unbiased argument.∞