== Article has become an ad == 

 I am adding the written like an advertisement tag to the article. If you compare the version of March 11, 2008 to the current version, then the difference in tone and abundance of peacock terms are striking.  It happened in several stages, mainly due to edits by  
 * March 11 tranche of edits - added peacock quote by NewsCorp pres. The quote is not bad in itself, but the context could be reworded. 
 * March 18 tranche - deleted controversies.  Then editor Hu12 reverted the deletion, saying "unexplained removal of sourced content". 
 * March 19 tranche - updated from "expected to offer" to "platform that offers a continuously increasing array of exclusive, premium-quality TV shows", and more sentences that read exactly like ad copy, mixed with factual info.  Some is not even factual: "continuously increasing" is wrong so far. 
 * March 19 tranch #2 - added another peacock term. 
 * March 20 edit - deleted the same controversy as March 18, this time with an explanation.  The matter concerns the beta period, so is probably stale, but might be of historic interest.  This time no one reverted the deletion.  Two refs, probably to blogs, are gone. 
 * March 22 tranche - added a "Reviews" section, with a long list of excerpted praise quotes.  Identical to how you would blurb a movie poster, for example. 
 * March 17 tranche - increased "Reviews" blurb text by 40%. 
 Aside from minor reversions, the above edits stand and have been an overall disaster for the tone of the article.  We need to work on: 
 * Extracting the factual material and removing the ad talk. 
 * Cutting down the reviews and reading them to find what balance was intended by the reviewers. 
 * Checking for contrasting reviews.  I have at least one to start with: "Hulu: Half finished", March 12, LA Times, though it is an LAT blog.  OK if complemented with other sources. 
 * Compare to competing services. 
 * Likewise, add historical context.  Right now a reader coming to this article does not get a global view of where Hulu fits into the media landscape. 
 Any ideas? I will start with the written like an advertisement tag and work on the above as I have time if the consensus is good. -