:I think "lifestyle magazine" is a euphemism for "guide-to-shopping magazine": what clothes to be wearing, which expensive hotels to stay at, how to justify to yourself possession of a car with a large engine, etc etc. Similar stuff makes up a large percentage of the advertising pages in the New Yorker, say, but not much of its editorial pages. I rarely look at Monocle, but when I do I'm struck by the way that so much of its (seemingly) editorial pages show me how to spend more of my money. I'd prefer "Monocle (shopping magazine)", but the current title seems a reasonable compromise.