== This "article" reads like it was written by the same advertising agency... == 

 ...that came up with it's misleading ad campaign featuring Fred Thompson. (The one that got them sued in nearly a dozen states.) 

 Shouldn't this article be rewritten, this time from an OBJECTIVE perspective including the actual FACTS behind this shady company, including their COMPLETE history of misleading advertising (basically just trying to scam seniors) and being sued by several states in lawsuits (including even being banned ENTIRELY from practicing business in Mass. state for a time), and NOT be written as a brief, "encyclopedic-sounding ad" just touting "the value and benefits of reverse mortgages for American seniors," and about "how reverse mortgages have provided much needed relief from [seniors'] current financial hardship?" 

 ...or at least just MARKED AS SUCH, just as other articles can be "marked" for being misleading, non-objective, or for "reading like an advertisement???") 

 I mean, this article reads like, and I'm quoting ACTUAL text of the article here, "a magazine dedicated to the reverse mortgage product by advancing the availability and the quality of the reverse mortgage product." 
 (And when I say "by *advancing* the availability and the quality of the [...] product," I don't mean by actually MAKING IT BETTER, "advancing it as a product," rather, I mean that in the same way that Fox News "advances" tux cuts (almost as a product). As in the word "advance" merely being a synonym for "advertise," as in, "advertising it as a product.") 

 Also, this article seems extremely unprofessional and doesn't even mention that these mortgages are also government-backed. 

 In short, this "article" is REDICULOUS, and reads almost like their ad agency came here and re-wrote (or in this case, created) the article for their company THEMSELVES in order to help them better trick seniors into not believing or just not bothering to look up all the repeated reported issues of scams and fraud from this company. 

   AscendedHologram, 12/11/2012 @ 5:42 AM EST. (No, I haven't registered yet. Was just about to, tho. ~( )