== It's confusing what the article is supposed to be focused on == 

 Some sections talk about any kind of herpes simplex infection, others appear to focus specifically on the STI genital herpes. In particular, the "Society and Culture" and "Prevention" sections seem to be written from a perspective assuming that this article is supposed to be primarily focused on genital herpes, which it isn't. Genital herpes has its own article and these these sections should be moved there.