:Well, nobody did question the wetness of water.   claimed it as something so obvious that few "serious writers" would bother to write about it.  I countered that it is something "obvious" that "serious writers" do, in fact, expend considerable time and energy studying and publishing about.  The obviousness of the dominance of superheroes is not even remotely as obvious as something as universal as water, especially given the diversity that has arisen in the non-Direct market in the past decade or so (which is what the average person is exposed to).  Further, the industry has not always been dominated by superheroes (like in the late 1940s and 1950s, when WDC&S; and EC Comics were at the top of the heap).  It's likely to be surprising to many non-superhero fans that today, in 2011, superheroes are still "dominant".