:::I'm not a heavy Wikipedia editor, just wanted to get it on file on the talk page. The Boston Pizza Foundation is not an insignificant charity organization. Charity foundations are WP:NO 	 LE (is that the right article?). A mention of a notable charity seems worth including, using appropriate non-advertising language,  Also, as a fan of their restaurants, the Valentine's Day heart-shaped pizza is just a cute promotion that has led to a tradition of pizza-ordering amongst myself and many other couples I know. If someone can figure out how to include that in the article in a non-promotional way, that would be cool. I'm not willing to fight the fight editing the article myself, but maybe someone who works on articles will see this talk page conversation and figure out a way to make that work.