:::::It does not matter how long it has been in. Enough editors have raised concerns with both "marketing" and "rebranding". "Rebranding" in one sense does work. Unfortunately, as soon as it is read as some form of marketing (which is what happened) it became problematic. I don't know what it should say just that it is not good enough. I explained above (before we repeated the conversation for whatever reason) in more details and I hope you scroll up and think of an altertnative based on that.