::Ironically, that NPR article supports my db-hoax argument.  The NPR article says "Shmeat" means meat sheets.  The article says that Shmeat means "the words ‘shit’ and ‘meat’."  The subject may be notable, but as written I still think it's a hoax.  As far as Shmeat.net, I wasn't sure if sales pitch was the right word, but I was looking for something along the lines of that it is Soapboxing the subject and then linking to a completely different website not related to Shmeat.v/r -