== Butlins Skegnesss == 

 please consider self reverting your changes and gaining consensus on the talk page. Butlins Website uses the term "Skegness Resort" regularly and prominently. Further their web master has attempted to rename the article and mentions to the Resort name. So claiming that it is not officially called that is not supported by the sources (which you have incidentally removed) Further, please note that where you deleted a note that it was formally known by the apostrophied name claiming that it is wrong to say it was formally known by the unapostrophied name (which would be right if that was the claim you removed.) I'm mobile just now, and it's not easy for me to revert these edits but I will do it at the first opportunity until these changes are discussed.