Stupidity as a sales tactic seems to fit George Bush. Seeing as how Americans like very much the idea of the "common man": a white evangelical blue-collar worker who doesn't have a high IQ. Bush pounces on that by acting stupid, which him makes more loveable to his supporters. Contrast this with John Kerry, who has a serious problem with making everything too intelligent sounding, and needlessly long. While people may not conciously be voting for Bush for his stupidity, it makes him more accessible. Or maybe he is just stupid. The World Stupidity Awards certainly think so.