Ok, so I've put it back minus the subsection, which I agree was excessive. As to your observation that you don't think it deserves to get a mention at all "unless it becomes so popular..." etc... well, this seems like a matter of taste. It is clearly notable and popular enough to generate 27000 hits on youtube prior to the release date. As far as I know there is no threshold of notability: a subject is either notable by Wikipedia standards, or it's not.