== The "7 million Japanese fans" line == 

 Should it not be made clear that the source of this research, Sports Revolution, had a business relationship with Celtic at the time, thus potential for a clear conflict of interest? Unless this is made clear, I think the line should be removed. After all, as a 'client' of Celtic, any financial benefit gained inflated customer base figures (from sponsorship deals etc) could in turn benefit Sports Revolution with more 'business' from Celtic?