::The ant resemblance symbolises Wikipedia's crowd-sourcing ethos, while the reindeer influence is indicative of hard work and the ability to endure inclement weather. The blue coloration symbolises the world-wide scope of Wikipedia's aims. Notice that the ant-reindeer wears both a bandolier and a Playboy-style bow tie; these are allusions to the WikiProjects that are, respectively, the one most prolific with quality Wikipedia content, and the one most prolific with questionable Wikipedia content. 

 ::There's also something about whalesong.