::Of course there is no reason to delete any comment, but there are enough people who do not like criticism of the Apple brand. Anyway: There is no proof that this is paid-for product placement (at least to my knowledge). However, the recent recurrences of the "(M)apple" brand in "The Simpsons" do very rarely correlate to the dramaturgy of the plot, let alone separate jokes. E.g., in this episode, why are almost all smartphones shown with the (M)apple logo? Why are the iMacs there (the joke would have worked with other computers or items, too), plus all the other MacBooks (except for Lisa's)? I would go as far as saying that the Simpsons buying a new (M)apple computer here may be reasonable from the writers' point of view, as they have the opportunity to include jokes about the sometimes polarising Apple brand. But considering Apple's history regarding product placement (which is often enough very blatant), and the recurrence of the (M)apple brand since the Simpsons' 20th season, and especially in this season, I would conclude that this is most definitely paid-for product placement, and also one of the worst examples of it I have ever seen.