:: I only found out about those ads via this article, and headon too. I visit EU countries regularly (and live in two), and visit the US/Canada occasionally, and have never heard of this company, product, or ads. I think that although headOn ads may be notable to a US audience, they aren't to the rest of us. They are mentioned on the headOn page, but I see no reason to mention it here. (I realise your suggestion was half in jest though ) )