== wind up == 

 there is a classic wind up only assosiated with newkie brown . 

 you tell the victim that the brewers are running a competition that can be won by anyone who finds the tiny hitchhiker on the bridge on the label ..... after looking for a while the perpetrator then asks if the victim has found it yet , after they say no the perp says "oh ....he must have got a lift" ...... its shit but is only done with newkie brown.