:If you rewrite it to sound not like a product brochure but like a dry encyclopedia account then it will be somewhat more appropriate. If you use reliable, verifiable references that aren't based at www.davidberning.com you'll be even closer to gaining a foothold. It doesn't really matter if ZOTL is the most fantastic technology—we rely not on primary but on secondary and tertiary sources to establish notability. You need to have ZOTL mentioned in magazines and such. I searched for ZOTL online and found mostly people with the surnam Zotl, and no high quality links to concept papers given at an AES convention or technology notes written up in engineering literature.