== Circular self-promoting reference == 

 To expand on the edit I just made, I removed this text: 
 ::Mycoskie claims his business model turned a profit in just a year and a half 
 I hope it's clear why I removed that (WP:NPOV). What is a little more subtle was the reference recently added to that claim:  
 http://www.forbes.com/2008/07/24/green-retail-shops-tech-paperplastic08-cx_ls_0724retail.html. 
 Although it's from a reliable news source, that article by itself provides no independent opinion or research on the principle's claim, but simply quotes the same claim. Primary-sourced material simply repeated by a secondary source doesn't make the material a secondary source. The only secondary fact that can be concluded is that the principle made the statement. The underlying fact is not independently supported by the reliable secondary source. —