:::Thanks for the advice! Although I may not have been clear: they have already posted spammy lists of links and "references" to those other articles, so action on my part would not be a "first strike" per se. Is it safe to just delete the links, and see what happens? Or do I still have to Wikipedia:Assume Good Faith even though it's so obvious what their agenda is? I meant that do you think I have a reasonable case, just in case they complain about me removing their advertisements? Sorry to ask so many obvious questions. I'm not "new" to Wikipedia, technically, but this is the first significant dispute I've had in 7 years, and the first time I've been significantly active on Wikipedia in 4 years, so I'm a little out of practice.