== Semi-protected edit request on 3 October 2014 == 

  

 ==Features== 
 As well as traditional timekeeping, Apple Watch will allow wearers to make contactless payments with Apple Pay, a mobile payment service introduced at the same event as the Watch. The Apple Watch is capable of receiving phone calls as well as iMessage and SMS Texts. It can track fitness, run third-party apps built using WatchKit, Apple's new API for Apple Watch software development, control the Apple TV, as well as act as a walkie-talkie and a viewfinder and remote shutter-release for an iPhone camera. 

 ===Design=== 
 Apple Watch will be available in a number of customisable design configurations, across three distinct 'collections', in two sizes (38 mm and 42 mm), making 34 individual models. Considering the number of physical models, and the wide variety of digital watch faces available on each model, the potential to personalise Apple Watch is considerable. Apple's head of design Jony Ive stated in an interview after Apple Watch was announced that the total possible number of unique designs is 'in the millions', although it is as yet unclear whether this is an exaggeration. 

 Apple Watch also features a new, pressure-sensitive touchscreen that can distinguish between a tap and a press, and features a dial called a digital crown, which can be turned to scroll or zoom and pressed to return to the home screen, allowing the user to interact with content on the display without obscuring it with their fingers. It also features a 'Taptic Engine'; a linear actuator which provides haptic feedback to users when they interact with the watch, or when they receive notifications, as well as allowing them to share physical 'taps' with other Apple Watch users. 

 The watch is charged by means of inductive charging, using a cable similar to the MagSafe cable for Apple's MacBook family of laptops. Reports also suggest that the retail box for the 'Edition' series of the Apple Watch will act as a combined charging and display stand.