==Jim Shapiro== 
 You asked for pointers towards a revision of the article. The consensus now seems to be that it should be written in standard biographical form. There are sources here, some of which have been used already. The following is off the top of my head, what I've picked up along the way and what I can remember. It's a start, but  don't rely 100% on it. 

 The lead should say that he is a PI/PL? lawyer became known in Rochester, NY,  for his aggressive or whatever TV marketing, including national TV, in the 1970s/80s?. His reputation in this field has now spread further afield. He has had criticism. The US govt has now brought in laws to address this kind of marketing. He has now moved onto ...? He has also engaged in philanthropic charity work.NB notes need to state this is his own PR material 

 In the main text, a bit more colour about the TV ads. Bit more detail and some of the slogans. Longer Rochester ads also 1 sec national ads. 

 Some stuff about change in US laws and how this affects him. I suspect that some of this can be cut and used to start a new article Advertising of legal services in the US or some such, as it's not all appropriate for a biog. 

 His legal issues and court cases. 

 Wider reputation. Cite examples, which are already in article about academics. Also add in how some young people are posting about him on blogs etc  This shows his reputation is still extant. 

 His books (I think there are more) “Sue the Bastards” – book by Shapiro  Chapter 1 of “Million Dollar Lungs” book by Shapiro 

  
 His philanthropy - very important.  This can be verified from Rochester Democrat and Chronicle – good stories, but you have to pay (should only be a couple of $) (NB search archives 1999-current. Several stories, including charity work)   

 I hope this is of some help for ideas.