•     
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 |} 

 ;Assume no  
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 |Has anyone else noticed how spammers and other conflict of interest editors think the guidelines are for the other guy and what they are doing is "useful" and shouldn't be questioned? And they are completely sincere about that. 
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 |It's entirely plausible that an editor can plow blithely on, unaware of guidelines.  Perhaps we need a corollary to Assume good faith called Assume no clue.