== 'Ultimatum'... == 

 Not sure I quite follow.  I thought you were content with the 'self-characterising' wording.  Anon user 24.etc's noises on the Talk: page about "ask Keith nicely for some surrealism" were pretty annoying and self-serving, oops, I mean, Keith-serving, but surely they're not directly relevant to the article per se.  (Some third-party criticism certainly would be, though.)