==Don't make personal attacks== 

  
 Such as, "In the end, however, you're just an inauthentic sophist, a false intellectual, and a phony, because you're incapable of autocritique, incapable of seeing your own insanity  in a word: a charlatan. I always think that it's sad when people who have the potential to practice real philosophy settle for the lowest common denominator. You're nothing more than a partisan pundit..."..blah blah