== Complete rewrite == 

 Previous article was NPOV and focused too much on a single not-very-important source, namely McClory's 1992 article criticizing Willow Creek Community Church.  McClory's article is neither the first nor most notable example of media usage of McChurch and there are distinct differences between usage in conventional media vs. self-critical usage in Christian publications.  I have expanded the primary sources to four prominent books and articles and tried to summarize common elements.