In the 2007 movie Superbad, the word “faggot” is used often.  For example,  

 Jesse: You're not invited. Tell your fucking faggot friend he can't come either.  
 [motions towards Evan]  
 Seth: [Seth and Evan walk away together] So Jesse wanted me to tell you you're a fucking faggot and you're not invited to his grad party. 

 The use of the word in this context represents the extreme negative feelings associated with “faggot.”  The fact that a character in the movie would not invite the boys to his party because they are, in his mind, “faggots,” shows the association the word has now with being un-cool.