Relationship between risk and intention to purchase in an online context: role of gender and product category
The impact of corporate reputation on brand attitude and purchase intention
Brand Name , Sales Promotion and Consumers ’ Online Purchase Intention for Cell-phone Brands
THE EFFECT OF PERCEIVED BENEFITS , TRUST , QUALITY , BRAND AWARENESS / ASSOCIATIONS AND BRAND LOYALTY ON INTERNET BANKING BRAND EQUITY
Investigation of the Effects of Demographic Factors and Brand Perception on the Purchase Intention of Luxury Automobiles in Iranian Consumers
Impact of Brand Related Attributes on Consumer ’ s Purchase Intention Towards Private Label Apparels Brands : A Study About the Consumers of Ahmedabad