The Relationships among Brand Equity , Brand Preference , and Purchase Intention : Empirical Evidence from the Motorbike Market in Vietnam
Promotion and Its Influence on Destination Awareness and Loyalty in the Tourism Industry
An Evaluation of Factors Affecting Brand Awareness in the Context of Social Media in Malaysia
The Impact of Brands on Consumer Purchase Intentions
A Study On Advertising And Its Impact Of Brand Awareness On Fast Moving Consumer Goods With Reference To Personal Care Products In Chennai
The Effects of Experience with Brand Extensions on Parent Brand Knowledge