Consumer Learning and 3-D Ecommerce : The Effects of Sequential Exposure of a Virtual Experience Relative to Indirect and Direct Product Experience on Product Knowledge , Brand Attitude and Purchase Intention
The impact of corporate reputation on brand attitude and purchase intention
Brand Name , Sales Promotion and Consumers ’ Online Purchase Intention for Cell-phone Brands
Cause related marketing campaigns and consumer purchase intentions : The mediating role of brand awareness and corporate image
Impact of Brand Awareness , Perceived Quality and Customer Loyalty on Brand Profitability and Purchase Intention : A Resellers ’ View
On the Dangers of Pulling a Fast One : Advertisement Disclaimer Speed , Brand Trust , and Purchase Intention