The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
E-commerce : the role of familiarity and trust
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
Interpreting Dimensions of Consumer Trust in E-Commerce
Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction
Electronic Intermediaries: Trust Building and Market Differentiation