Customer event history for churn prediction: How long is long enough?
1 BAGGING AND BOOSTING CLASSIFICATION TREES TO PREDICT CHURN
Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior
Improved marketing decision making in a customer churn prediction context using generalized additive models
The meaning and use of the area under a receiver operating characteristic (ROC) curve.
Network-Based Marketing : Identifying Likely Adopters via Consumer Networks