DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING : A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY
Mobile Marketing : From Marketing Strategy to Mobile Marketing Campaign Implementation
Commentary : Setting a Definition , Context , and Theory-Based Research Agenda for the Gamification of Non-Gaming Applications
Research Note - Gamification of Technology-Mediated Training: Not All Competitions Are the Same
Determinants of mobile consumers' perceived value of location-based advertising and user responses
Gami fi cation and Mobile Marketing Effectiveness