The Ties That Bind : Measuring the Strength of Consumers ’ Emotional Attachments to BrandsTHE
Mining consumer impulsivity from offline and online behavior
Brand Personality , Consumer Satisfaction , and Loyalty : A Perspective from Denim Jeans Brands
The Journal of Marketing Psychology for Marketing and Economics*
Interpreting Dimensions of Consumer Trust in E-Commerce
The Horizontal / Vertical Distinction in Cross-Cultural Consumer ResearchTHE