FACTORS INFLUENCING COSMETICS PURCHASE INTENTION IN THAILAND : A STUDY ON THE RELATIONSHIP OF CREDIBILITYAND REPUTATION WITH THE PERSUASIVE CAPABILITIES OF BEAUTY BLOGGERS
Consumer evaluations of brand extensions : an integration of previous research
Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation
Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet
Mining knowledge-sharing sites for viral marketing
Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior