Is it all about having Fun? - Developing a Taxonomy to gamify Information Systems
Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage
SOCIAL MEDIA MARKETING PLAN FOR A SME
Commentary : Setting a Definition , Context , and Theory-Based Research Agenda for the Gamification of Non-Gaming Applications
Consumer attitudes toward and intentions to accept mobile advertising
Determinants of mobile consumers' perceived value of location-based advertising and user responses