Advertising Spending and Market Capitalization
Intellectual capital disclosure in Malaysia
MARKETING AND FIRM VALUE Metrics , Methods , Findings , and Future Directions
Challenging coopetitive branding alliances A study on how coopetitive branding affects consumers ’ brand image
Constructing an Index for Brand Equity : A Hospital Example
Impact of Brand Related Attributes on Consumer ’ s Purchase Intention Towards Private Label Apparels Brands : A Study About the Consumers of Ahmedabad