Research trends on Big Data in Marketing : A text mining and topic modeling based literature analysis
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns
Business intelligence and analytics: From big data to big impact
A dynamic understanding of customer behavior processes based on clustering and sequence mining
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation
Data-intensive applications, challenges, techniques and technologies: A survey on Big Data