How consumers perceive brands when social media influencers disclose paid partnerships
Algorithmic brands: A decade of brand experiments with mobile and social media
Brand communication through digital influencers: Leveraging blogger engagement
Lifestyle micro-influencers and the practice of product endorsement on Instagram through the eyes of young female users
Influencer Marketing on Instagram An Analysis of the Effects of Sponsorship Disclosure , Product Placement , Type of Influencer and their Interplay on Consumer Responses
Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach