What is "neuromarketing"? A discussion and agenda for future research.
A Review of Studies on Neuromarketing : Practical Results , Techniques , Contributions and Limitations
The coupling of emotion and cognition in the eye: introducing the pupil old/new effect.
Memory systems do not divide on consciousness: Reinterpreting memory in terms of activation and binding.
Branding the brain : A critical review and outlook
Decision neuroscience and consumer decision making