Extending media richness theory to explain social media adoption by microbusinesses
Users of the world , unite ! The challenges and opportunities of Social Media
Testing Media Richness Theory in the New Media: The Effects of Cues, Feedback, and Task Equivocality
Brand Community
The Field Behind the Screen : Using Netnography For Marketing Research in Online Communities
Media Richness Theory and New Electronic Communication Media: A Study of Voice Mail and Electronic Mail