Group Marketing and Corporate Communications Manager   Manages the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with the relevant SBUs to deliver winning products 1. Defines the strategy and roadmap for the following brands: ZB Life Assurance, ZB Reinsurance, ZB Associated companies � Cell Insurance and Credsure, ZB Bank Corporate Banking, ZB Transfer Secretaries, ZB Capital and ZB Custodial Services. 
2. Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
3. Product development and implementation          
 Takes a leadership role and is responsible for new product development with input from the various SBUs and other support units. 
 Takes full responsibility for product development and leads the process.
 Works with other departments SBUs to implement new products.
 Develops the core positioning and messaging for the product .
4. Internal and external marketing of products 
 Works with agencies to create the communication strategy for product portfolio.
 Creates communication material.
 Assesses  effectiveness of the communication in relation to investments made.
 Administers all internal communication in relation to new products, product updates or product discontinuation.  
5. Performance measurement and profitability                                                                     
 Closely monitors and analyzes product performance in relation to profit, sales figures, market share trends and competitive activity. 
 Assists in developing and executing promotional initiatives to increase profitably and take up within budgeted parameters.
 Coordinates product management and/or cost reduction projects with internal and external resources to achieve results. 
 Analyzes product take up and growth data, market share and compares the results to established objectives to assure the effectiveness of marketing programs.
6. Product and customer research                                                                                                
 Acts as a leader within the company offering insight onto trends and market opportunities. 
 Keeps abreast with competition. 
 Conducts research to assess possible market opportunities and leads the product process to meet that gap.
7. Brand communication 
 Formulates the communication strategy of the products and brands under own�a custody. 
 Briefs agency on required communication  and coordinates the approval of such communication through Head marketing and relevant SBUs.
8. Organises and attends events such as the Agricultural Show, Harare International Festival of Arts, Zimbabwe International Trade Fair, Conferences, seminars and various units customer events.
9. Training 
 Works with the training centre to provide subject matter expertise to training staff on new products and product updates.
 Conducts training for said new products and services and zb way workshops.
10. Implements the groups Customer Relationship Management strategy. 
11. Works with Group Procurement in placing and selection of promotional material.
12. Works with Group Property services for branch designs, outlook and signage.
13. Conducts advertising campaigns, ad hoc adverts and implements these in liason with the advertising agency.
14. Compiles weekly Balanced Scorecard, Monthly reports, Board papers, product and partnership proposals and Marketing plans.
15. Approves and facilitates branch related marketing activities such as donations and sponsorships and ensures branches stay within the approved budgets.  
16. Performs any other duties assigned by superiors. 
 Report review
Meetings 
Management Meeting Minutes 
Payments Schedule 
Performance reviews
     Degree in Marketing or equivalent   Diploma in Marketing Institute of Marketing Management, LCCI
 A relevant Masters� degree 
 Or any other relevant marketing certification
 4 years  Must have excellent selling skills 
 Must have Brand management skills
 Must have exceptional communication
 Must be creative and innovative
 Must have a high levels of initiative and assertiveness
 Must have social media skills
 Must have data/ analytics skills
 Must analytical and problem solving skill 
 Must be a team leader and able to work with others
 Must  have persuasiveness and tenacity to sell ideas
 Must be highly organised 
  Decides on product marketing plan for units
 Decides on institutions or associations to work with for business development
 Decides on negotiating payments to service providers 
 Decides on marketing initiatives for units 
 Decides on which promotional activities to do and level of participation at conferences
  Handling customer complaints 
 Ensuring the implementation of ZB way in all SBUs 
 Ensuring staff adhere to the customer service charter 
 Ensuring adherence to product development procedure
 Managing branch marketing support expectations and balancing their monetary and promotional items request
 Ensuring compliance to Reserve Bank policies in regard to advertising in units and banking halls as well as marketing procedures and policies
 Managing customer complaints that filter through our branches, units and customer complaints email


Job evaluation subgrade: D