Defines the strategy and roadmap for the following brands: ZB Life Assurance, ZB Reinsurance, ZB Associated companies � Cell Insurance and Credsure, ZB Bank Corporate Banking, ZB Transfer Secretaries, ZB Capital and ZB Custodial Services. Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. Product development and implementation          Takes a leadership role and is responsible for new product development with input from the various SBUs and other support units. Takes full responsibility for product development and leads the process. Works with other departments SBUs to implement new products. Develops the core positioning and messaging for the product . Internal and external marketing of products. Works with agencies to create the communication strategy for product portfolio. Creates communication material. Assesses  effectiveness of the communication in relation to investments made. Administers all internal communication in relation to new products, product updates or product discontinuation.  Performance measurement and profitability                                                                  Closely monitors and analyzes product performance in relation to profit, sales figures, market share trends and competitive activity. Assists in developing and executing promotional initiatives to increase profitably and take up within budgeted parameters. Coordinates product management and/or cost reduction projects with internal and external resources to achieve results. Analyzes product take up and growth data, market share and compares the results to established objectives to assure the effectiveness of marketing programs. Product and customer research. Acts as a leader within the company offering insight onto trends and market opportunities. Keeps abreast with competition. Conducts research to assess possible market opportunities and leads the product process to meet that gap. Brand communication. Formulates the communication strategy of the products and brands under own�a custody. Briefs agency on required communication  and coordinates the approval of such communication through Head marketing and relevant SBUs. Organises and attends events such as the Agricultural Show, Harare International Festival of Arts, Zimbabwe International Trade Fair, Conferences, seminars and various units customer events. Training. Works with the training centre to provide subject matter expertise to training staff on new products and product updates. Conducts training for said new products and services and zb way workshops. Implements the groups Customer Relationship Management strategy. Works with Group Procurement in placing and selection of promotional material. Works with Group Property services for branch designs, outlook and signage. Conducts advertising campaigns, ad hoc adverts and implements these in liason with the advertising agency. Compiles weekly Balanced Scorecard, Monthly reports, Board papers, product and partnership proposals and Marketing plans. Approves and facilitates branch related marketing activities such as donations and sponsorships and ensures branches stay within the approved budgets.  Performs any other duties assigned by superiors. Decides on product marketing plan for units. Decides on institutions or associations to work with for business development. Decides on negotiating payments to service providers. Decides on marketing initiatives for units. Decides on which promotional activities to do and level of participation at conferences. Handling customer complaints. Ensuring the implementation of ZB way in all SBUs. Ensuring staff adhere to the customer service charter. Ensuring adherence to product development procedure. Managing branch marketing support expectations and balancing their monetary and promotional items request. Ensuring compliance to Reserve Bank policies in regard to advertising in units and banking halls as well as marketing procedures and policies. Managing customer complaints that filter through our branches, units and customer complaints email.

Job evaluation subgrade: D