Manages marketing of the company�s products and services through identifying objectives, implementing strategies and actions plans that ensure consistent short and long long-term profitable growth in sales revenues and market share. Manages all aspects of planned and unplanned publicity campaigns and corporate communications platforms and activities. Leads the formulation and implementation of marketing and corporate communications policies and procedures that will deliver the company�s mandate and corporate strategy; Initiates, develops and implements marketing, business development and corporate communications strategies that will increase revenue and market share; Participates in the formulation of the company�s pricing policies for its products and services in a manner that will ensure creation of value for all stakeholders; Develops the marketing and corporate communications department budget and monitors and manages associated costs for the department; Solicits market intelligence that will ensure growth in market share and creation of value for all stakeholders; Establishes and maintains an on-going business relationship with existing clients; Leads the development and implementation of marketing campaigns for the Group; Manages customer product awareness and satisfaction (brand management); Develops and implements public relations strategies and campaigns; Organizes and manages promotional events such as press conferences, exhibitions, tours and visits; Speaks publicly at interviews, press conferences and presentations on behalf of the Group, as delegated; Provides the relevant stakeholders the information about new promotional opportunities and current public relations campaigns progress; Analyses media coverage; develops and implements strategies aimed maintaining a positive image of the company; Designs, writes and/or produces presentations, press releases, articles, leaflets, �in-house' magazines, reports, publicity brochures, information for web sites and promotional videos. Manages the content and interaction with clients and stakeholders on all the company�s digital platforms (social media and websites amongst others). Prepare and submit reports for Management and the Board as directed. Ensures that the department is appropriately staffed with persons and skills at the right level; Manages staff performance and expedites performance improvement programs/ training where deficiencies are noted; Ensures staff discipline within department; Decides on how to best develop and implement the Group Marketing and Corporate Communications strategy; Decides how best to implement Group Marketing and Corporate Communications projects; Decides on how to design and launch marketing campaigns; Decides on which line items to put in the department budget and how to manage the budget;  Decides on content in advertisements, publications and digital media; Decides on the recruitment and development of staff in the department; Developing and implementing the Group Marketing and Corporate Communications strategy; Human resources development plan; Developing and managing the department budget; Report preparation and submission (as per set deadlines). 

Job evaluation subgrade: E