Ultimate Debate #3 McDonalds (pro) VS Burger King (con)

(INTRODUCTION) Thank you for posting, I do think this will be a great debate. (ARGUMENTS) (1) The most popular burger for both chains are the Big Mac and the Big King. But what is better? Thrillist.com did a comparison. Big Mac won by a long shot. Why? PACKAGING “Big Mac: Opening up one of these things is like Christmas morning, or Christmas dinner in a very economically and nutritionally-challenged household. The latch mechanism on the corrugated paper box is a simple yet supremely satisfying piece of packagineering and heightens anticipation. The branding is almost prescient with the slogan: "There can be only one." Big King: The Big King was dressed the same as any lowly pauper. Or Whopper. Maybe it's because this promotion is only a few days old, but there was no signature packaging to distinguish it from any of their other burgers and unwrapping it didn't feel like a very special experience. Winner: Big Mac The box made me way more excited and is a huge part of the Mac's overall aesthetic. If Burger King really wants to compete, they've gotta realize that the Yankees always win because nobody can keep their eyes off the pinstripes.” {1} Next: Ingredients “Big Mac: Two all-beef patties, special sauce, lettuce, cheese, pickles, onions -- on a sesame seed bun. Big King: Two savory fire-grilled beef patties, topped with melted American cheese, fresh-cut iceberg lettuce, crisp onions, crunchy pickles, and featuring a sweet Thousand Island-style dressing, all on a warm, toasted, sesame seed bun. Winner:Big Mac I want ingredients I can sing, not read. And while the King's English includes more description, I prefer my burger slathered in special sauce rather than special types of words like adjectives.”{1} Ok, so the Essential part of any food is ingredients. So, by default, the Big Mac should win. But, I shall continue. Quantity: “Big Mac: Great posture. Stands tall and proud, like it just came out of a really nice box. Big King: Nearly a centimeter shorter than the Big Mac. It's kind of slouching, like it just got caught copying someone's answers on a (taste) test. Winner: Big Mac Bigger is better, and the Mac is definitely bigger.” {1} What more? Bun “Big Mac: This thing is as soft as fresh snow. And tastes like snow that's rested for awhile and maybe has a leaf or two in it, but it's still pretty good. The middle bun is really the signature asset of the sandwich, and it somehow manages to stay soft and fluffy despite the weight of the patty. After a few chews, the special sauce turns the bun into a creamy mush that's an ideal complement to overall theme of sweet over savory. Big King: The bun is a bit crushed and puck-like. The third rail seems capable of supporting a much more substantial patty of meat. The bread is harder and leads your mouth to focus more on the crunch of the lettuce and smokiness of the burger. Winner: Big Mac While both buns are very purposefully designed to complement the rest of the ingredients, the Big Mac bun seems more important to the overall gestalt of the burger, whereas the King's extra bread seems like a gimmick.” {1} Big King only won one other category, that is it. This thus proves that Mcdonalds is better than than Burger King because the best of the best burgers from both compared show that Mcdonald’s Big Mac is better. (2) Remember how I talked about kids last round? I am going to talk about kids. Again. “Ever heard the phrase ‘Happy Meal’? Of course you have. So has everyone else, including children. For years McD’s has established strong relationships in their brand by marketing directly to children, and giving them the products they want—little meals with lots of color, happy faces, and a toy (hence, Happy Meal). But what about BK? Can you come up with the name of their ‘kid’s meal’? I sure can’t.” {2} McDonalds appeals to kids, I mean, they hold “Happy days” Which include games, balloons, colouring, even visits from Ronald McDonald! I mean, Ronald McDonald is one of the few non-creepy clowns out there, while the king, the king is just ughhhh. Ronald McDonald is a friendly face, who is appealing to kids, while the king is a mask, a creepy, ugly, mask. Kids marketing is important and with a happy face like Ronald McDonald, McDonalds wins easily. See? http://timenewsfeed.files.wordpress.com... What child wants to eat their kids meal with a “scary” king staring at him, but a clown who does NOT look like a child molester and is happy? That is a much better way to attract kids. All I can say is that McDonalds is better at getting kid’s attention, and keeping their interest on McDonalds rather than Burger King. (3) Innovativeness and creativeness make the best restaurant. New and interesting things. But innovation can also mean doing things that you wouldn't think of. McDonald’s has an amazing amount of innovative products and ideas. “Outsourcing Order Taking When you're ordering a Big Mac at the drive thru, you might assume that you're talking to an employee just inside the building. However, at certain McDonald's restaurants, you may actually be talking to an order taker in the next state. A New York Times article chronicles the efforts of one McDonald's franchisee in Missouri who has outsourced his drive through order-taking to Colorado. According to the franchise owner, outsourced order taking allows him to handle 30 additional cars per hour. At the same time, the error rate in order taking was cut significantly as the ordering process has become more efficient and accurate. According to the article, there are still many issues to be resolved in order for it to be feasible to introduce such a system in all stores. Further study of outsourcing technologies will be required before any changes are made system-wide, but with such dramatic improvements, you can bet McDonald's executives will be looking seriously at outsourced ordering. The cost cutting experienced from this innovation enhances the company's lean business model.” {4} Woah. That is so innovative. “Expanding Dollar Menu to Breakfast Has unemployment kept you from enjoying a morning breakfast at a fast food chain? If so, McDonald's wants you back. McDonald's breakfast sales have failed to experience the necessary growth desired by the company since 2007. As the theory goes, higher unemployment rates means less commuting traffic. In turn, less commuting traffic means fewer rushed workers in need of a McDonald's grab-and-go breakfast. While breakfast accounts for only about 25% of McDonald's revenues, breakfast food is sold at a higher-than-average profit margin. As a concession to the recession, at the beginning of 2010 McDonald's introduced a breakfast version of its popular dollar menu. Through the new menu, McDonald's hopes to capture more morning business, or at least retain the traffic it has. Items on the breakfast dollar menu include a small regular coffee, a sausage burrito, a sausage biscuit, a sausage McMuffin and hash browns.” {4} Only a dollar for breakfast? Woah. Their are WAY more innovations, but I will only list one more so I won’t bore the reader. Here: “Do you remember when the McGriddle came out? At first everyone thought a ‘pancake sandwich’ sounded really weird, that is until they tasted them. The McGriddles were a huge hit, and are still a part of the menu today. I could literally list dozens of major McDonalds innovations over the years, but it suffices to say that these guys are focused better than anyone in the fast food arena on constant innovation. Regarding BK, can you name 1 major innovation they’ve had over the years?? (crickets in the background…..)” {5} So, as you can see, Mcdonalds is way more innovative. (CONCLUSION) Thank you for posting Ozzyhead, my friend. Good luck, DDD(REFERENCES) {1} http://www.thrillist.com... {2}http://www.thesaleslion.com... {3}http://www.mcdonalds.co.uk...; {4} http://www.investopedia.com... {5} http://www.thesaleslion.com...