Ultimate Debate #3 McDonalds (pro) VS Burger King (con)

(INTRODUCTION) Thank you for posting an argument. Now towards the last argument round. I do have to point out that you breached conduct by refuting my points in the third round. While I realize you were pressed for time, it is still a breach of conduct. (ARGUMENTS) (1) In business you have two choices: to play it safe or to make a gamble. Who makes bigger gambles? McDonalds. Ever heard of McCafe? That cost McDonalds tons of money, it could have been a huge negative and a huge waste, but now look at McCafe, it is the biggest coffee shop brand in Australia and New Zealand. “McD’s has always been known to make tough choices—some succeeding greatly and some failing miserably. But their willingness to fail is in a class by itself and enables them to stay ahead of their competitors year after year.” {2} This is how business works. Sometimes you have to dive in the water rather than just a toe. Burger King does not want to make tough choices, but McDonalds is willing too. That shows a lot of integrity and I respect McDonalds for that. (2) Service is so important. It what often makes you come and not come to restaurants, and it sets a tone. “According to a new infographic by 123Print, 9 out of 10 US customers are more likely to do business with a company after having a good customer service experience.” {1} So, obviously customer service matters a ton. So it matters a ton if Mcdonalds or BK (burger king) have better service. Well, “All of the above complaints can be rendered down to one problem: level of service. Burger King is the only fast-food restaurant where I consistently get unfriendly, apathetic, slow service. Don’t get me wrong, I’m not trying to ride a high horse here because I’ve done my time in the food services industry. I cleaned toilets when I was a kid, and I dealt with the angry customers, but this is different. I’m not sure if it is the hiring policies, or the work environment, but there is certainly something wrong with many of the employees that I’ve run into. I have worked many years in customer service, so I’m always polite, even if I don’t get it back. I’m the kind of person that thanks an employee for working on a holiday. Again, none of the other restaurant’s have this problem consistently. Have I had a mean-spirited kid waiting for his shift to end at McDonald’s? You bet your bottom dollar, but I’ve never run into such consistently poor service.” {3} “Burger King address 41–0 1 4th Ave., Brooklyn, NY 11232 store number 12977, location recently as recent as September 9 2014.I was charged for having it my way there are no indications or visual notations on the menu at all about being charged for any additional items on your burger. This pissed me off!” {4} This is one of the..wait for it…326 complaints about customer service in BK. And this is only on people who took the time to report it. There are most likely thousands unreported ones. I think I have proved my point. {3} I have talked about branding a little earlier in the debate, but I believe that branding deserves a little more love. What is a McFlurry? It is ice cream with candies, cookie bits, yummy chocolate or caramel sauce. Burger King serves ice cream too, but it is just ice cream. Here is an example. You can order a McFlurry without toppings, if you want just ice cream, and then you order ice cream at BK, and you don't have the choice of anything on it. What do you choose, the McFlurry, or the ice cream at Burger King? You would probably choose the McFlurry. Why? Because it sounds better, it sounds creative, different, new, interesting. Ice Cream is just Ice Cream, it is not that special, it is just as advertised, it is ice cream. Not that special, McDonalds comes up with unique names for their products, while Burger King sells things as what they are. Chicken McNuggets vs Chicken Nuggets. Same product, different labels, pone gets you pumped up, while the other just makes you go “meh.” Filet-O-Fish, etc. It is unique! But then again, you do get something extra with this nicer name. You get the option to put on toppings. (CONCLUSION) Thank you for debating this with me, DDD (REFERENCES) {1} http://www.market-truth.com... {2}http://www.thesaleslion.com... {3} http://wealthartisan.com... {4} http://burger-king.pissedconsumer.com...