Adverts are evil

Okay then... First time I read it, I had trouble following along. Hopefully close examination will help.Rebuttal:Pro starts off by explaning, in a nutshell, how advertisements come to be. We got the product, the story of the ad, then carry out the advertisement. So that's how an advertisement is made.Then Pro says:"Advertising space: The places real and virtual that entities frequently occupy.Value of Advertising space: Determined by the number of effective targets."By "target" I believe he's referring to buyers. So how will this advertising space come into play?"Advertiser gives to Avert distributor based on targets .Advertiser gives what? well something distributor wants, e.g. value"Products should have value, otherwise, they're insufficient to a buyer, sure."1 idea + value = targets affected"Affected? What do you mean by that? In a negative way? Please expand."1 idea + value = entity(person) rights x affected1 idea is a right for entity(person)"Rights? So human rights are being affected in the distributing of advertisements? I don't see how. And an idea is a right? I don't really see it. Please expand."Therefore1 right + value = affected x rightThenright + value = affected x rightthen" Then what? You can't cut off your argument like that, it's not even complete!You probably did research, but I don't think it helped at all. The argument is vague. Because we have an idea, and we want to broadcast it so people buy our products, we're ignoring human rights? In what way? Seeing an advertisement is more boring than anything, not necessarily evil. So they're ignoring the rights of the people carrying out the ads, it seems Pro's suggesting. But in what way? Please elaborate! Too much vagueness is involved, and we can't see your conclusion, since you forgot to add it.Argument:Framework:The Burden of Proof is shared, so not only do I have to show that Pro's wrong, but I have to show that advertisements are indeed moral. This won't be a problem. All we need to do is take a look at Utilitarianism.What is Utilitarainism? This is a philosophy founded by John Stuart Mill, suggesting that something is good as it promoted happiness, wrong as they tend to produce unhappiness. It's also something that many debaters on this site use to discuss whether something is moral.Let's tie this into why advertisements are moral.Point 1: Customers.You've probably seen many different advertisements; for food, pesticide, video games, clothing, many things like that. There are 3 ways you would know about, say, an Ever Brite, a motion sensing light. 1) You've seen an advertisement, 2) Someone told you about it, 3) You saw it at a store. The friend could know about the product via the same 3 ways.So we know that the Ever Brite exists. But just seeing it at a store isn't sufficient to warrant a purchase. How about seeing the advertisement, the likely scenario of knowing it exists. It demonstrates that it could be useful, causing you to buy it. Having a light around outside is really useful, which makes you glad you bought it. This is where Utilitarianism comes into play. Because I'm happy I got an Ever Brite, it makes it moral. Point 2: The company, and happiness cycle.Chances are, you bought that new KFC chicken sandwich. You gave them money. What do they do with the money? Well, Utilitarianism, they're happy. But it also allows them to continue making their products. They get profit, allowing them to have sufficient money for more chicken for us, more money for them, more chicken for us.It's a cycle of happiness. We give to them, they give to us. It's not just KFC or Ever Brite, either. Game companies also share this cycle. Nintendo makes video games, we buy them, they make more video games. Utilitarianism states this is a moral cycle, since it promotes happiness.Conclusion:A framework is always important, especially having something to measure whether something is moral, or immoral. I suggest Utilitarianism as the framework Pro and Con should use, since it's a pretty good one that everybody uses on the site. To keep it fair, I won't do research, while I allow Pro to research as much as he needs. Anyways, back to you.Do advertisements promote happiness?