Alcohol advertisement should be banned due to insufficient information

THank you for posting your case. My opponent states tries to counter my case by stating "I'd question strongly whether there is anyone of reasonable intelligence and age who lacks awareness of the substance"; however, at no point in my case did i state that people where unaware of this substance, i simply stated that alcohol entices the viewers. My opponent went further in stating that "it has no effect on the their awareness that alcohol exists." This statement is absolutely false. When looking at the world today, we find that technology such as television has completely taken over our children and adolescent life, now these children might have known about alcohol to some extent, but when presented with alcohol advertisement, we find that these same kids now know the names of ten different brands of alcohol and why each brand differ from one another. "Research suggests that children and adolescents tend to learn more about alcohol from television and beer advertising than from more balanced sources such as parents, leaving them more knowledgeable about brands of beer than about potential health risks associated with drinking. The Role of Interpretation Processes and Parental Discussion in the Media's Effects on Adolescents' Use of Alcohol, 2000." (http://www.media-awareness.ca...) In his first point, my opponent list several social events in which alcohol is present as well as giving us a formula in which ethanol is created, however interesting this may seem, it has noting to do with advertising alcohol and why we "should not" ban alcohol. "The pro case was never specific as to what these risks and what level of ignorance exists. " My opponent makes this statement in his second point. When alcohol advertisement does not present us the viewers with any facts as to what the risk of alcohol poses to yourself and the society. It fails to mention the chain of problems associated with drinking such as accidents, loss of judgement and unsafe sex. Above we find a fine example of an advertisement that rather than informing people, it encourages people to go out and drink. http://www.youtube.com... http://www.youtube.com... Finally My opponent tackle in which he deems a "Fascinating theory with 0 evidence presented to support it." My opponent goes on in giving several evidence of his own in an effort to prove me wrong; however, as you probably noted, all his evidence are outdated. This is a new generation and with every new generation, comes a new habit/behavior. Evidence: "Researchers are examining other environmental influences as well, such as the impact of the media. Today alcohol is widely available and aggressively promoted through television, radio, billboards, and the Internet. Researchers are studying how young people react to these advertisements. In a study of 3rd, 6th, and 9th graders, those who found alcohol ads desirable were more likely to view drinking positively and to want to purchase products with alcohol logo" (http://pubs.niaaa.nih.gov... ( January 2006) Here in the UK, psychologists at the University of Hertford have been investigating children's responses to TV alcohol advertising (Nash et al, 2009). They showed that children as young as 7 years old like alcohol advertisements on TV – especially ones with humour, cartoon format, animals and special characters. Secondly, recent study in Australia (Winter et al, 2008) found that children and under-age teenagers are currently exposed to "unacceptably high levels of alcohol advertising on television" (presumably because they are watching TV after the 9pm watershed). However, it should be emphasised, as noted in the introduction, that cartoon format, animals and special characters that could be appealing to those under the legal drinking age, are not permitted by EU, US or Australasian regulatory bodies for example. As Smith and Foxcroft conclude, "we now have stronger empirical evidence to inform the policy debate on the impact of alcohol advertising on young people." This article is available from: http://www.biomedcentral.... com/1471-2458/9/51 Youth who saw more alcohol advertisements on average drank more (each additional advertisement seen increased the number of drinks consumed by 1% [event rate ratio, 1.01; 95% confidence interval, 1.01- 1.02]). Youth in markets with greater alcohol advertising expenditures drank more (each additional dollar spent per capita raised the number of drinks consumed by 3% [event rate ratio, 1.03; 95% confidence interval, 1.01- 1.05]). Examining only youth younger than the legal drinking age of 21 years, alcohol advertisement exposure and expenditures still related to drinking. Youth in markets with more alcohol advertisements showed increases in drinking levels into their late 20s, but drinking plateaued in the early 20s for youth in markets with fewer advertisements. Conclusion: Alcohol advertising contributes to increased drinking among youth. Arch Pediatr Adolesc Med. 2006;160:18-24 I belief this is enough evidence to prove my case to be a true one. CX: 1) i bvelieve i have provided enough evidence to prove this theory. 2)Drunk driving, loss of judgement e.t.c. The Youtube videos. 3) Evidence above. CX2: What are the benefits of alcohol advertisement. Do these advertisement affect kids view on alcohol (include evidence) Can you provide at least one alcohol commercial in which the risk associated with alcohol are presented. (by the alcohol producers not anti-alcoholic movements.) In conclusion, my opponent tries to counter all my arguments as to why alcohol advertisement should be banned; however, he failed to present a single reason as to why alcohol advertisement should not be banned thus failing to meent his burden of proof.