Apple is running out of Ideas

The idea that innovation on an existing product isn't a new idea is a weak argument. One cannot also state that you know for certain what the next iPhone will be in terms of size as it hasn't been released nor announced yet, thus your statement is pure speculation. The current Mac Pro is more so a new product when compared to the workstation that proceeded it. That is an idea of their own, and it was met with mixed reviews at first. From a pure engineering standpoint, it's amazing. The new features future versions of iOS and OS X that allow them to work better together are the ideas of Apple. I hadn't read in any "What I want to see in the next version of iOS" or What I want in OS X 10.10" articles that mention the continuity features found between those updates. If you focus only on hardware, you'll see a very stagnate field in almost all of consumer technology right now as not many people are bringing up huge new ideas. Google has Project Tango and Glass, but both of those are geared toward developers at the moment. Microsoft redesigned the Surface Pro with a larger, high res screen, better pen input and a much more useable kickstand, but you believe that updates to existing product lines aren't good enough to be considered innovation or a new idea. From your limited arguments, you're only focusing on new hardware product lines as worth crediting as an idea, though at the time, software and a better user experience seems to have been where Apple is putting more resources in. The hardware will only run with the right software behind it, and Apple is more concerned with giving people a good user experience even if they aren't using the latest phone or laptop. As for the Swift programing language, what is your argument for that? Apple came out of nowhere with the announcement at WWDC. Mac Rumors nor Apple Insider had any knowledge of that, or any to share ahead of time. That was a new idea. I agree, the Apple of today isn't releasing a new product every quarter, but why should they? Software can be just as good or even a better place for innovation and perfection as the hardware that runs it, and at this point, they haven't felt the need to expand their product line anymore than it is now. Two laptop lines, two consumer desktops, and a professional grade workstation with a smartphone, tablet, and music player for every tier of the market with a set top TV box to boot. Apple has it's bases covered right now, instead of putting out more hardware and flooding the market with both pro and entry level cheap phones and tablets (*cough* Samsung *cough*), they've turned their attention to making the user experience of their existing hardware better so that when it comes time to replace that aging iPhone or MacBook, customers come back and get another. Apple's recent adventure into automotive consoles with CarPlay adds more value and use to the iPhones so many people carry around every day. It's a step to making iPhones even more valuable to people than they already are. Making it more than a phone with an awesome camera and built in iPod, but a center piece of one's life. Apple may not be releasing new hardware lines right now, but that doesn't mean they are out of ideas. Their ideas aren't geared toward drastically revolutionizing the market right now, but rather making iOS and OS X a more unified pair, and making it so that everyone keeps coming back to them because of their attention to detail in terms of how their products work and how well they are supported. CarPlay http://www.apple.com... More information about Swift https://developer.apple.com... Apple's Mac Pro page to see the engineering work for yourself. http://www.apple.com... WWDC 2014, the showcase for most of the new software features I've mentioned http://www.apple.com...