Fender makes the best guitars

Iconic Fenderï¿½ instruments such as the Telecasterï¿½, Stratocasterï¿½, Precision Bassï¿½ and Jazz Bassï¿½ guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today's musicians and collectors. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n' roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world's most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n' roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world's most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecasterï¿½ and Stratocasterï¿½ guitars and Precisionï¿½ and Jazzï¿½ bass guitars are universally acclaimed as design classics. In the 1940s, southern California inventor Leo Fender realized that he could improve on the amplified hollow-body instruments of the day by using an innovative and rather simple solid-body electric guitar design. Further, he realized that he could streamline the process of building them. In 1951 he introduced a prototype solid-body instrument that would eventually be called the Telecasterï¿½ guitar. The Teleï¿½, as it was often called then and still is today, was the first solid-body Spanish-style electric guitar to be commercially mass-produced. That same year, Fender introduced a revolutionary new invention—the Precision Bass guitar. It was played like a guitar and had frets so that it could be played with "precision," and it could be amplified, thus liberating bassists from unwieldy and increasingly difficult-to-hear acoustic basses. These two historic instruments laid the foundation for a new kind of group and a revolution in popular music—what we know today as the modern rock combo. As opposed to the "big bands" of the era, electric Fender instruments made it possible for smaller groups of musicians to get together and be heard. The Stratocaster first appeared in 1954, incorporating many design innovations based on feedback from professional musicians, Fender staff and Leo Fender himself. Its third single-coil pickup offered more tonal possibilities, its sleekly contoured body made it more comfortable, and its double cutaway design made access to upper registers much easier. Most important, however, was the addition of the new Fender vibrato (or "tremolo") bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day. Nobody could have foreseen then how the Stratocaster would go on to revolutionize popular music. Essentially unchanged since its 1954 debut, it is the most popular and influential electric guitar ever, and players at all levels and in all genres continue to rely on its sound, playability and versatility to this day. Leo Fender himself remained an immensely creative force over the next decade, introducing many classic instrument and amplifier designs, including the Jazz Bassï¿½ guitar, the Jaguarï¿½ and Jazzmasterï¿½ guitars and the Twin Reverbï¿½ amplifier. Because of poor health, Leo Fender sold the company to CBS in 1965. Fender Musical Instruments experienced tremendous growth over the next 20 years, but a lack of commitment and real understanding of music and musicians by CBS gradually became apparent. To "re-invent" Fender, CBS recruited new management in 1981. William Schultz became company president, supported by associate William Mendello. Their 5-year business plan was based on increasing Fender's marketplace presence with dramatic quality improvement and greater commitment to research and development. When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985. The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world's best guitars and amplifiers. The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale. Among other things, FMIC purchased the name, intellectual property and some leftover parts. Supported by a core group of loyal employees, dealers and suppliers (some of whom had been with the company since Leo Fender founded it), Schultz and his colleagues set out to rebuild an American icon. The new Fender initially imported its guitars from offshore manufacturers with proven ability to produce affordable and viable instruments, but the move toward greater quality control soon led to the establishment in 1985 of Fender's flagship U.S. factory in Corona, Calif. A second modern manufacturing facility opened in 1987 in Ensenada, Mexico. Also in 1987, the renowned Fender Custom Shop opened at the Corona facility, creating dream instruments for professional guitarists and guitar enthusiasts. Fender had always recognized the importance of an open-door policy for professional musicians, accommodating their requests for specific features on an individual basis. The Fender Custom Shop has since become known worldwide and industry-wide as the pinnacle of craftsmanship and sheer instrumental artistry. FMIC moved its corporate headquarters from Corona to Scottsdale, Ariz., in 1991. From there, Fender coordinates its administration, marketing, advertising, sales and export operations in the United States and its international satellite facilities in England, France, Germany, Japan, Mexico, the Netherlands, Spain and Sweden. http://www.fender.com... ___ Noted Fender musicians: JIMI HENDRIX BABY!!! (aka The Mac Chief Daddy) TENURE, 1966-1970 James Marshall "Jimi" Hendrix (1942-1970) is universally hailed as the greatest electric guitarist in the history of rock and one of the most influential musicians of the 20th century. In the annals of rock history-and especially in Fender history-he towers above all others as an artist whose life and work were as phenomenal as the era which he helped to define and personify. Innovative, enigmatic and astoundingly talented, Hendrix pioneered an explosive new role for the electric guitar in the latter 1960s over the course of a meteoric career that was as musically adventurous as it was all too brief. Indeed, one can only speculate on the even greater musical heights he would have achieved had he lived beyond the age of 27. With bands the Jimi Hendrix Experience and Band of Gypsys, he recorded groundbreaking hit singles and albums, including Are You Experienced and Axis: Bold as Love (1967), Electric Ladyland (1968) and Band of Gypsys (1970), all of which are as acclaimed and influential today as when first released. A mesmerizing performer, Hendrix also turned in unforgettable concert moments, including his literally fiery performance at the 1967 Monterey Pop Festival and his immortal appearance at the 1969 Woodstock Music & Art Fair. With his Stratocaster guitar slung upside down and his artful and inventive use of distortion, feedback, and other effects, Jimi Hendrix bequeathed to the world an artistic legacy so powerful that he has transcended mere stardom to become a worldwide cultural phenomenon that endures to this day. Others: George Fullerton James Jamerson The Beach Boys James Burton David Gilmour (Pink Floyd) Geddy Lee (Rush) John Frusciante (Red Hot Chili Peppers) Stevie Ray Vaughan Buddy Guy Kurt Cobain (Nirvana) Eric Clapton Ritchie Blackmore Waylon Jennings George Harrison (Beatles) Keith Richards Bruce Springsteen SO MANY OTHERS