McDonald"s must stop discriminating against poor families in the North of England

The discrimination by Mcdonalds is reflection of its business practices - it continuess to ignore its responsibilities and role of providing healthy choices to the community, and in providing transparency in its local supply chain that are forced to sidestep animal welfare standards and envionmental sustainability due to price pressures. McDonalds also up-todate fail to provide complete nutritional information on ALL of its food. It has done so recently but only selectively to certain foods. While it's true that McDonalds was borne out of entrepreneurial spirit of the McDonalds family, it has since been acquired by a corporation. While profit is a good thing, it should not be at the expense of its customers, who unbeknowns to them, are consuming food generally considered hazardous to human health. While its true that health is a personal responsibility, fast foods have a central role in the prevalence of obesity and something companies like McDonalds should not sidestep. It has also been involved in fiascos were it makes false claims that food are vegetarian when they are not. For example, frencg fries are labeled vegetarian eventhough it uses broths and cooing oils with animal fat and residues. It insensitively counters these situations with libel in countries eventhough vegetarian options are rooted in their cultures (especialy in South and South East Asia). This is parallell to the horse-meat controversy that has plagued Europe except that McDonalds enjoys the benefit of protection of a brand that takes advantage of the misplaced trust of the public. While McDonalds also provides employment, these are limited to low paying jobs with zero advancement for opportunities. In 3rd world and in developing countries, McDonalds continue to take advantage of unfair employment practices including forced contractualization to deny its employees of benefits and compensation reserved for regular employees. Globalization is desirable but should not be at the expense of consumers and its community. McDonald's poor health and employment practices should not be sidestep just because it is a global brand. Just because poor families can not afford fancier food does not mean that they should be subjected to substandard foodstuff and denied of healthy choices. Promotion of supply-chain transparency, better labor practices and healhier food options should be advanced in Europe and should never be unjustly sidestepped because of global brand standing, or the economic disposition of its consumers. The continued disregard of McDonalds ill-practices creates precedent in Europe that consumers are mere bystanders in the industrilization and globalization of food. Every opportunity that sheds light on these matters is a benefit, and recent cases of missteps by the fast food industry are positive developments to encourage the public to steer policies on the right direction - companies like McDonalds should change. Losing corportations like McDonalds should not be viewed in negative light. In capitalism, competitors will heed and if the right policies have been enacted, they will take McDonald's place with better regard to these issues. In a connected world were consumers are better informed, and were taste is being commoditized, health, safety, quality, sustainability and fair employment practices are now equally well regarded. Fast food companies can realize better profits if they capitalize on these. Sources - https://en.wikipedia.org...'s http://www.undergroundhealth.com... http://money.howstuffworks.com... http://www.mcspotlight.org... http://www.huffingtonpost.com...