Marketing aimed at children should be subject to strict regulations.  Unlike adults, children are not able to make healthy decisions for themselves. They don’t understand what calories, sodium content, or saturated fats are. They are unable to comprehend the long-term effects that fast food might have on their health and development. On the other hand, a toy is instantly appealing to them and offers a straightforward incentive to opt for such a meal. As long as the negative consequences cannot be explained to kids in a clear and compelling manner, we should not make unhealthy food even more desirable for them. We should not allow children to make bad choices based on information they don’t understand [1] .  [1] Rudd Center for Food Policy and Obesity. “Fast Food FACTS: Evaluating Fast Food Nutrition and Marketing to Youth.” Yale University. November 2010.