Daesh may have an ideology that is compelling to some people, but that number is comparatively tiny, nothing like the millions that were attracted to western ideology during the cold war. Daesh needs a population to consider itself a success and yet the population of Syria have voted with their feet [1] – they have fled to neighbouring countries not IS controlled areas. The United Nations has almost 4.3million registered refugees, [2] when the 7.6million internally displaced are included the numbers are far higher yet these people are not flooding into IS controlled areas. [3]  [1] Sky, Emma, ‘Standing idly by while the Middle East unravels is not an option’, The Guardian, 26 November 2015,   [2] ‘Registered Syrian Refugees’ Syria Regional Refugee Response, updated 17th November 2015,   [3] ‘Syria IDP Figures Analysis’, Internal Displacement Monitoring Centre, July 2015,