Short term hype  Despite the boom in Nollywood’s industry it remains hard to get investment. With funding issues prevalent the hype surrounding Nollywood is temporary.  The difficulties in getting funding, mean films produced are often safe and politically popular - aware that funds can be gained for backing. For example, the controversial film – Boko Haram – aimed to provide an alternative perspective into the Islamist extremist group. The core subject matter was to explore terrorism; however, following the controversial story and topic, marketers dropped out, fearing a political backlash. Titles had to be changed and the film adapted to be more sensitive. The ideas behind the films, and the stories told, are being altered due to funding constraints [1] . Perspectives, on and in Africa, cannot be changed if the topics raised are altered to meet sensitivity regulations. Hegemony will persist.  [1] See further readings: Hirsch, 2013.