It is unfair to blame the culture in a newspaper, only one among many in Murdoch’s empire, on Rupert Murdoch. With hundreds of publications to control Murdoch would never be able to set corporate culture for every paper. Nor is it correct to accuse Murdoch of running his papers in pursuit of power rather than profit; Murdoch has been unusual in succeeding in recent years in still making profits from selling news. Murdoch is clearly willing to sometimes make losses, as at the Times which loses £42million a year, but this is not because it maximises his power but because it has international prestige as tabloids don’t. [1]  [1] Northedge, Richard, ‘Will Murdoch quit Britain?’ Prospect, 20 July 2011.