Nollywood films are viewed globally. Channels are dedicated to the films - such as South Africa’s MultiChoice and BSkyB’s Nollywood Movies. BSkyB distributes programmes and films directly to airlines, instantly broadening the audience. Furthermore, YouTube subscribers have sought to enhance the global viewing popularity; and recently developed iROKO Partners is ensuring internet users can access Nollywood films. iROKO Partners shows the biggest markets are based in the US, UK, Canada, Italy and Germany (Kermeliotis, 2012).  New partnerships are being formed with Hollywood and global film festivals [1] , which show the future shift of broadcasting Nollywood films in cinemas. A recent film produced by Pat Nebo - ‘Dead broke’ - is set to be premiered in Lagos, Accra, and London.  [1] Cannes (2013) recently showcased ‘La Pirogue’; and in the summer of 2013 France hosted its first Nollywood Week in Paris, showcasing seven of the best Nollywood films.