The proposition is wrong in assuming that increased media coverage will have the drastic effects it claims on changing public perceptions towards women’s sport. The problem with lack of interest in women’s sport is not caused by a lack of media coverage. It is because of deep-rooted social conceptions of gender roles and sport (as the prop have acknowledged). Sports like figure-skating and gymnastics have traditionally been viewed as female-appropriate whereas high-contact sports like football, rugby, American football or basketball are generally seen as male-appropriate. [1]  Crucially, the proposition are wrong in claiming that such social perceptions are easily changed. Simply providing more media coverage will not have the proposition’s desired effects. In the United States increased participation by women in sport has not lead to changes in perceptions so it seems unlikely media coverage will.[2] This is what was observed when the newly formed Women’s Soccer Association (WSA) in the United States which signed a lucrative TV-rights agreement in 1999. This proved to be overly ambitious for the WSA which, despite having a huge amount of air-time, failed to generate interest and viewer ratings were very low. Subsequently, the WSA collapsed in 2003 setting women’s professional soccer in the USA back immensely. [3]  This is evidence that media coverage cannot change public perceptions in the way the proposition wants. Instead, increased funding to development programs for women’s sport and, more importantly, time are what is needed. Over the last decades, women’s sport has moved on from female-appropriate sports only, to sports like tennis, athletics and swimming that are now largely seen as gender-neutral. This is clear evidence that women’s sport is heading in the right direction despite the fact that media coverage is low. It time, contact sports traditionally viewed as male-appropriate will also become normalised for women.  [1] Cavanaugh, Maureen and Crook, Hank: “Why Women’s Sports Struggle to Gain Popularity”, These Days Archive, KPBS, July 27, 2009.  [2] Hardin, Marie, and Greer, Jennifer D., ‘The Influence of Gender-role Socialization, Media Use and Sports Participation on Perceptions of Gender-Appropriate Sports’, Journal of Sport Behavior, Vol.32 No.2.  [3] Cavanaugh, Maureen and Crook, Hank: “Why Women’s Sports Struggle to Gain Popularity”, These Days Archive, KPBS, July 27, 2009.