Offshoring exploits both individual workers and under developed states.  Investment in offshore outsourcing can easily develop into a form of economic and cultural imperialism. Offshoring encourages first-world governments and businesses to perceive underdeveloped countries as little more than cheap sources of labour and support for developed economies. The discourse that outsourcing creates does not focus on development strategies or the strengthening of weak economies, but on exploitation of the flaws and gaps inherent in the labour markets of developing nations [i] .  Moreover, wide-scale exporting of roles dependent on specific forms of linguistic and cultural knowledge forces workers to adopt alien and over-simplified cultural practises – directly echoing the relationships between colonial-era employers and native service providers.  [i] “The new masters of management.” The Economist, 15 April 2010.