Obesity is a public health issue .  All around the world, obesity has become a serious threat to public health. And the problem starts early on. In the US, for example, 17% of youth are obese4. Obesity itself has many consequences; most obviously on health such as increasing the risk of numerous diseases like heart disease, there are however economic costs both for treatment of these diseases, lost working days and due to less obvious costs such safety on transport and its resulting fuel cost. [1] Tackling obesity is therefore well within the purview of government policy. A failure to act might seriously affect the economic productivity of the nation, and even bankrupt healthcare systems [2] . A measure like the toy ban would be a first step to tackling the problem at the root, preventing children from growing up into obese adults.  [1] Zahn, Theron, “Obesity epidemic forcing ferries to lighten their loads”, seattlepi, 20 December 2011,   [2] “Obesity ‘could bankrupt the NHS’”. BBC. 15 December 2006.