The biggest news of the last few years in politics has been the fragmentation of the electorate; the increase in voting for the Scottish National Party, Greens, and UK Independence Party. It can no longer be certain that Labour will pick up most votes by staying close to the centre ground. In all but the very safest seats there are more non-voters than there are people who vote for the winning party. It was notable that many of the safest seats in the country, held by Labour in 2010, were toppled by the SNP in 2015 including Glasgow North East that had an almost 16,000 majority in 2010 fell to the SNP with a majority of over 7,000. [1]  [1] Glasgow North East (UK Parliament constituency), Wikipedia, last checked 16 September 2015