The skew in media coverage is not down to personal preferences of sports journalists. If journalists simply reported on what interested them, media companies would not be very successful. Instead, they focus on reporting on sporting events that are more popular and are likely to attract more public attention. The large amount of media coverage of women’s sport in the Olympic Games and Tennis Grand Slams is testimony to this point. It shows that sports journalists are not all subconsciously sexist as the proposition might suggest, they simply cover what they deem to be appropriate and of interest to the public. The Olympics and Wimbledon are sufficiently high-profile to warrant high coverage of the women’s events. The national women’s football league in the UK, however, does not.  Moreover, media coverage is not a matter of fairness as the proposition suggest. It is to do with popularity. If fairness was the main priority, then media would have to cover all stories no-matter what their significance to the general public, to the same level. This would simply be pointless and impractical.