There are two things we need to respond with in this case. One regarding the current state of labels and the other the strategy of fighting obesity.  It is a fact that the current label designs leave something to be desired. If currently only a certain (but not at all negligible) percentage go ahead and actually read the labels that does not mean that labels are inherently ineffective. It might just as well, if not more likely, mean that the current design of labels is simply not attractive and useful enough for people to pay attention to. Therefore efforts are being made to revamp the food label to improve its effectiveness. [1]  As to the second, food labels are but a weapon in our arsenal against fighting obesity. It might be that on their own they will not defeat the epidemic, but they certainly play a key part of the overall strategy. [2]  [1] Associated Press, New food nutrition labels from FDA coming, published 9/3/2011,  , accessed 9/17/2011  [2] Benassi, M., The launch of a dynamic process, published in May 2006,  , accessed 9/17/2011