Development from within  Nollywood is showcasing Nigeria’s capability to sustain, build, and finance its own economy. Recent estimates suggest around 50 films are produced weekly, selling between 20,000 to 200,000 units, and creating jobs for around one million individuals (Moudio, 2013). The industry is initiating vital development, enabling Nigeria to have capital to change perceptions.  Nollywood is following previous cultural industry paths. Hollywood developed from low-budget films, and in 2013 the entertainment industry generated around $522bn in revenue, and is continuing to be one of America’s biggest sources of tourism (Statista, 2013). In Nollywood’s case, the industry is already proving to be of vital importance for regional and domestic tourism.