Although the industry has encouraged entrepreneurialism we need to recognise it is also promoting risky businesses. Firstly, the individuals working in the industry are required to produce a quick turnover. The fact that no security and support is provided by the government or state means the risk of failed entrepreneurial strategies falls on the individual. The producers and directors may be forced to borrow money from loan sharks and at high interest-rates to get capital quickly; and need to be able to ensure profits are generated rapidly. Such a tenuous industry is clearly not in a position to change opinions of Africa and may instead be creating a negative perception of risk-taking and cutthroat capitalism.