Politicians will be less likely to engaged in political marketing and speak more directly to substantive issues.  When opinion polls become the constant focus of the media, politicians are forced to pander to an ever-changing public marketplace instead of developing a consistent party or personal philosophy. Candidates become overly involved in defending and explaining poll data. Voters become the consumers of political marketing. The democratic process is diminished when changing opinion polls interrupts substantive dialogue. Without the excessive use of poll data, a candidate’s message can be more than an advertisement. Rather than the marketing of a person, important political ideas and public policy discussion occur. Even though poll data would be available during the earlier election season, a plan to control opinion polls would begin to diminish such a focus. The advantage would be less political marketing and room for better democratic discussion.