Newspapers do still have a place in the modern media landscape; the environmental argument against them is flawed, for example the Newsprint and Newspaper Industry Environmental Action Group (NNIEAG) state that: “Recycled paper made up 77.4% of the raw material for UK newspapers in 2010” 1 so the claim regarding the amount of waste newspapers generate is not actually as high as is being suggested.  What the argument also neglects to state is that electronic media is not entirely environmentally friendly in itself, much of the power required not only by personal digital devices but also the infrastructure needed to keep it working does not on the whole come from renewable sources, whereas printed media does makes greater use of environmentally friendly sources for its production. A report by PricewaterhouseCoopers states that: “Forestry, paper and packaging are among the most sustainable industries in existence.'” 2  1 NNIEAG (2011) Newsprint and Newspaper Industry Environmental Action Group Homepage. [online] [accessed 13th June 2011]  2 Two Sides (2011) Print and Paper is a Wasteful Product. [online] [accessed 16th June 2011]