The power of the act of flag burning generates considerable attention making it a very effective tool of expression and protest  Flag burning is such a powerful and useful method of protest for the very reason that it is a visceral expression to which many people will respond. Jarring statements grab attention, and force discourse on the issue1. A conventional protest can be overlooked, but images of a flag being burned immediately drags in media attention and starts a commentary. While some commentary does center on the issue of flag burning itself, it also necessarily brings it to the cause as well. When protesters are called to explain themselves, they get a chance to explain their views and promote their cause to a much wider audience than they might well not have been able to reach otherwise. Thus flag burning can be very valuable for gaining attention, and if done thoughtfully, to generate support.  1Epstein, Lee and Thomas Walker. 1998. Constitutional Law for a Changing America: Rights, Liberties, and Justice. Washington, DC: Congressional Quarterly Inc.