This acts as a deterrent.  Knowing that, if they commit an offence, their name, photograph, and a description of their crimes will be widely published deters people from committing the offence in the first place and equally of reoffending. Firstly, this is because there are strong moral norms preventing such behaviour; this policy acts not only to reinforce those moral norms (by clearly designating people who commit such an offence as being worthy of shaming), it also increases the consequences of breaching such norms. Specifically, potential offenders will realise the harm this may cause to their personal relationships, and any future relationships – these are typically things people value, and so people will act to minimise this harm. Further, if someone is willing to commit a sexual offence, it is reasonable to assume they value sexual encounters. Such publication may limit their opportunity to access such encounters in the future, and therefore the policy aims to operate such as to minimise what a person desires should they commit a crime.  It is perhaps useful to compare this deterrent to the deterrent offered by prison. It can be argued that the deterrent of prison is a weak one, because there is an information problem – people do not know how bad prison is. This is exacerbated by media narratives that suggest prison is a soft touch, even the Prison Officers Association in the UK claims jail is too soft. [1] This may be especially true for those of the socioeconomic background who are more likely to commit criminal offences; they are probabilistically poorer and less likely to have a job, so the harms of prison (loss of freedom, harming job prospects) may seem less important.  [1] Knapton, 2008