Although we agree that it is the role of government to ensure a fair marketplace, we do not agree that the case described should be included in this definition.  What we see is simply consumers reacting in accordance to their values – and currently the public opinion is quite opposed to the introduction of GMOs into their diets (71% in EU). [1] So it is only natural that products that include them are valued less.  It also goes to show that these products should be labeled, so that consumers can make informed decisions in accordance to what they believe – something much more important in this case than a company’s profits.  [1] Bonny, S., Why are most Europeans opposed to GMOs? Factors explaining rejection in France and Europe, published 4/15/2008,  , accessed 9/17/2011