For every company that actually makes an effort to create a program of healthy products, there ten that use labels to promote a “functional food” gimmick.  More and more products are being labeled with the “health food” and “functional food” labels. One strong example of that is the “contains added vitamins and minerals” label in the U.S., with foods being fortified with vitamins – so seemingly improved for the better. Yet the U.S. population’s vitamin deficiencies are at an all time low. An epidemiologist at the University of Pennsylvania also notes that these fortifications and the labels that come with them are mostly a tactic used to distract consumers from actual nutritional problems – those of excess. [1]  [1] Narayan, A., Figuring Out Food Labels, published 5/2/2010,  , accessed 9/17/2011