We should be wary of any figures set on losses to the economy as a result of piracy, mostly because the coinsumer who is downloading pirated materials will simply use his dollars elsewhere. [i] There have also been studies that show that these same people who illegally download also spend more on legal downloads. [ii] Moreover this should really be seen just as a spur to innovate. Those who benefitted from film were happy enough with the impact that cinema had on theatre, music producers happy enough with the impact that musical electrification, global distribution methods and broadcasting had on the music industry. Objecting that new technologies require some new thinking is ridiculous and smacks of protectionism from industries that, increasingly, seem to have lost the battle of ideas. ACTA is anti-competitive and aims to protect the interests of outdated approaches against new and imaginative thinking.  [i] Raustiala, Kal, and Sprigman, Chris, ‘How Much Do Music and Movie Piracy Really Hurt the U.S. Economy’, Freakonomics, 12 January 2012.  [ii] Michaels, Sean, ‘Study finds pirates 10 times more likely to buy music’, guardian.co.uk, 21 April 2009.