It does not matter if think tanks are used in this way, so long as the conclusions that are reached by the think tanks are true. If there is objective value in an idea it should be communicated as well as possible. If this cannot be done with conventional marketing, it is good for it to be possible through a think tank. If the think tank’s idea and conclusion is wrong, the fact that it is presented objectively makes it no less falsifiable. Think tanks do not exist in a vacuum, and for every false idea presented as positive there will be another think tank to scrutinise it. In either case, the consumer is given useful information in an accessible way that can still be questioned.