Healthier equivalents of trans fats exist  It is easy and inexpensive to replace trans fats with other, less harmful products without significantly altering the taste of the food. Kraft eliminated trans fats from its Oreo cookies, with little public perception of any change in taste.(1) Similarly, the Wendy's restaurant chain tested a new frying oil in 370 franchises, with customers not noticing a difference in taste. Denmark imposed a national ban on trans fats with which even McDonald's has complied.(1) Replacements for trans fats will get cheaper and cheaper with time, as they are used more frequently and as the companies that produce and distribute them increase their sales volumes and are able to sell them for lower prices.  Since trans fats are not irreplaceable, objections for the sake of consumer freedom are also unconvincing. As with lead added to paint, trans fats are unnecessary additions to products that can cause significant harm. Most people remain ignorant of the presence of trans-fats in their food, and of their effects. In this area the ban on trans fats differs from restrictions placed on the sale of alcohol and tobacco and so the two kinds of bans are not comparable. Not only are trans fats easy to substitute in foodstuffs, without impairing quality or taste, the presence of trans-fats is hard to detect. It is all-but impossible for informed and conscientious consumers to avoid buying and eating trans-fats.  While banning cigarettes and alcohol mean banning an entire product category, banning the ingredient of trans fats means no such thing. Rather, it simply means that readily available replacement ingredients must be used in the preparation of the same foods. And, since these fatty replacements are widespread and cheaply available, food makers and consumers should have little difficulty making the adjustment to making and consuming the same, albeit slightly modified, foods.