The market framework: sex work is an industry.  Sex work needs to be understood as a market-based industry. Sex workers are influenced by supply and demand [1] . It needs to be questioned both who, what, and why sex workers are forced into sexual exchanges and alternatively, why demand is found.  The legalisation of sex work focuses on the supply-side - potentially ensuring safer, and just, practices for sex workers. However, demand is not resolved. First, legalization does not ensure customers are tested for HIV/AIDS and take precautions. Legalisation may not change behaviour or attitudes. Second, legalization may increase demand through sex tourism, commercial trafficking or exploitation. What drives the sex industry? Legalisation will result in expanding the sex industry, as seen in the 25% increase in the Netherlands following legalisation (Daley, 2001). In Uganda, condom use declines with more regular customers (Morris et al, 2009).  We need to ask what should be included within a legal framework - supply, demand; brothels, customers, or sex workers?  [1] The ‘Swedish model’ rolled out in Europe is based on tackling demand. The legal reforms have been set to target the demand for prostitution through its criminalisation.