Encouraging film entrepreneurs  The Nollywood industry is providing solutions to pressing issues - including high rates of unemployment. The dynamic industry provides an opportunity for youths to explore interests and invest in their talents and creativity. The recognition gained for Nollywood has shown how Nigeria's youths can initiate, and develop, a sustainable industry. Rather than seeing the rising young population as a potential threat [1] , the rise of Nollywood showcases the talent of the young population and helps overthrow perceptions of Africa just being about natural resources.  Additionally, the growth of Nollywood is continuing to encourage individuals to enter the creative industry – whether to work in production, acting or distribution, the rise of Nollywood is creating an entrepreneurial spirit, drive, and motivation to create change. Individuals are no longer relying on the government or international community to provide funds, support and infrastructure, but moulding their own futures.  [1] See further readings: Urdal, 2006.