A competitive airline industry  The introduction of a Pan-African Open Sky agreement will ensure competition. A competitive airline industry will have a cumulative effect on prices and safety standards. First, prices will be reduced as the market is no longer monopolised by a few airlines. Currently national governments are able to place strict regulations, high fuel and passenger taxes on airlines. Liberalising the industry would mean that airlines are increasingly controlled by the hand of the market, not the state. Competitive airline prices will ensure air travel is no longer exclusively an elite luxury.  Secondly, introducing new competition will force airlines to implement higher standards - of service and safety. Power is redistributed to the consumer and traveller, who are able to pick and choose the best service. Therefore the companies need to be on the top of their game.  Evidence in Europe has shown the competitiveness of liberalisation, resulting in the rise of cheap air travel. Such low-cost carriers now account for a third of intra-EU travel (ECMT, 2010).