Making it easier for parents to raise their children well.  As well meaning as parents may be in trying to guide their kids toward better nutritional choices, they face a formidable opponent: the fast food marketing machine that spends over 4 billion dollars on advertising a year, much of it targeted directly at kids [1] . This can create enough ‘pester power’ [2] from the kids themselves, seduced by the toy that comes with the meal, that it can persuade parents to make bad choices they wouldn’t otherwise make. By eliminating at least one layer of negative pressure, this law would help parents make those healthy choices that they already know are best.  [1] Philpott, Tom. “The fast-food industry’s 4.2 billion marketing blitz.” Grist. November 10. 2010.   [2] “San Francisco Happy meal Toy Ban Takes Effect, Sidestepped by McDonald’s.” Huffington Post. November 2011.