The ban is unnecessary because it will prove to be useless. Although the Bloomberg-appointed Board of Health gave their rubber stamp of approval to Mayor Bloomberg’s proposal, several board members voiced their apprehension of the ban and its effectiveness. Board member, Dr. Michael Phillips brought up the fact that the ban unfairly targeted establishments regulated by the city because those regulated by the state—7-Elevens and grocery stores—would continue selling larger sodas. The ban also focuses on sugary drinks alone. [1] "We're really looking at restricting portion size, so the argument could be…what about the size of a hamburger or the jumbo fries, and all that kind of stuff?” The mayor himself said in the MSNBC interview that the goal was to target portion size. [2] Yet, somebody can easily buy four 16-ounce drinks and be worse for it. The people could also pass the deli and patronize the grocery store for large sodas, affecting the Deli’s business while still maintaining high sugar intake. The ban would be useless in fighting obesity because there are too many easily accessed loopholes and as it stands now, would just be a major inconvenience.  [1] Saul, Michael Howard, ‘City Drinks Plan Questioned’, The Wall Street Journal, 12 June 2012.  [2] Briggs, Bill, and Flam, Lisa, ‘Bloomberg defends soda ban plan: We’re not taking away your freedoms’, Health on Today, 1 July 2012.