Epitomising rising Africa  Nollywood epitomises Africa, and life in African spaces. The fast-pace nature of production shows how quickly things changes and everything is on the move. The structure of production shows the dynamic nature of everyday life, action, and flow of ideas. As Rem Koolhaas’ (2002) film documentary - Lagos - showed the congestion, informality, and buzz of the city needs to be viewed positively and a sign of entrepreneurialism. The documentary suggested African cities were setting a new trend to be followed by the West, and developing a rising economy. Africa is not simply in need of assistance, but rather a fast-pace environment that needs greater understanding.  Africa is rising [1] and Nollywood acts to reinforce this reality. With more films being produced, bigger revenues made, and new investors emerging, Nollywood shows Africa's economies are changing, growing, and emerging. Interest and collaborative investments being made by the World Bank shows the industry will continue to rise. Nollywood’s growth provides an alternative to the dominant Afro-pessimism.  [1] See further readings: The Economist, 2013.