Sanctions are ineffective because they can be counterproductive.  Sanctions often cut off a country from the international community. This blocks the flow of outside information into a country and permits dictators to mercilessly use propaganda to strengthen their own position. It is impossible for the people to believe such propaganda is false when there are no competing external claims1. This propaganda can deflect blame for the economic suffering from the government to the international community. This is called the "rally around the flag effect" characterized by the banding together of opposing factions because of the adverse actions of an outside power2. For example, sanctions in Myanmar will only serve to insulate the SPDC, the ruling party, in power. The SPDC's grip on the national media means that it is able to disseminate propaganda which demonizes the West as the enemy of the Myanmarese, and casts the military junta as their hero. This can make the people more willing to stand up to the Western powers instead of their government. The lifting of sanctions may ensure that ordinary Myanmarese citizens are exposed to Western technology, labor practices and political ideologies which in turn will equip them with the belief and self-determination necessary to engineer change in their own country. The power of media cannot be underestimated, and isolation of sanctioned countries jeopardizes the opposition movements in that country integral to regime change. This threat ultimately outweighs potential benefits of sanctions. 1 Eland, Ivan (2006), "Economic Coercion Is Not an Effective Foreign Policy Tool", Independent Institute, [Accessed June 10, 2011]. 2 Chapman, Terrence and Reiter, Dan (2004), "The United Nations Security Council and the Rally Around the Flag Effect", Emory University Political Science Department, [Accessed June 20, 2011].