Surely the fact that what is healthy is also considered sexy should be embraced. Any motivation to lose a few pounds in a country where more than a quarter of people are obese [1] is surely a good thing for public health. Prop bemoans that diet advertising is targeted at the young and yet this is the group that policy makers routinely target with legislation to encourage healthy living and an early acceptance of the need for good health.  [1] Jeremy Laurance, ‘Britain is the fattest nation in Europe’, The Independent, 17 November 2012,