It is a massive overstatement to say that recent events are equivalent to the privatization of language. Were people to be charged every time they used the word “Olympic”, say, that would look like the privatisation of language, this is merely sponsors protecting the association with an event that they paid for in the first place.  Additionally, to portray this as a conspiracy raises the question of, “To what end?” Government works with major organisations as partners all the time, precisely because it saves the taxpayer money to do so. Although the taxpayer has footed a significant bill for the games, it would have been that much larger without sponsors and it is the taxpayer, not the sponsors, who receive the infrastructural benefits, which is what they paid for. The sponsors receive promotion for their brands, which is what they paid for. It’s a simple quid pro quo. Other companies trying to muscle in on the act have paid for nothing – and that is just what they should get. [i] .  [i] London 2012. Olympic Legacy Website.