This form of marketing makes for better advertising that benefits consumers  By targeting demographics and personal profiles, businesses are able to put forward the services that are statistically likely to pique their target’s interest. In the past, because advertisers had limited budgets and no sophisticated means of reaching their target audience, they had to settle for broad demographics and to cater to majority tastes and interests. This led to a reduction in the breadth of goods and services to niche markets. Targeted advertising helps to alleviate this issue by allowing customers of eclectic tastes to actually find services they are interested in outside the mainstream, enriching their own lives in the process. The internet is vast, and it is often difficult to sift out things that might be interesting to the individual consumer from all the information available. Targeted advertising is one of the most effective ways of providing this information to people. [1] The data compiled to create an individual profile is easily able to divine a broad brushstrokes outline of a person’s likely interests. This creates a better experience for internet users because it provides a far easier means of finding goods and services that would interest them, often from sources they might not have otherwise been aware. When Facebook furnishes this service to advertisers, users are shown ads that fit their profiles, ones they might find interesting. [2] Given that there is only finite ad space, it is far better for the consumer to see ads for things they care about while using the service rather than just ignoring pointless things.  [1] Columbus Metropolitan Library. “Using Demographics to Target Your Market”. 2012.   [2] Lewis, J., “Facebook faces EU curbs on selling users’ interests to advertisers”, The Telegraph, 26 November 2011,