If restrictions on the sale of alcohol can be effective, there is no reason to believe restrictions on violent video games cannot also be similarly effective. The primary role of a government is, ultimately, to protect its citizens from damaging themselves and society as a whole. It is considered acceptable and beneficial for governments to restrict the sale of dangerous things such as alcohol and tobacco to minors or even to enforce movie ratings or the use of seatbelts. Though illegal downloading programmes would permit the download of old, violent action games, video game creators would nevertheless be forced to turn their creative capacities and technology towards better, less violent games that would, over a short space of time, saturate the market.