Creative commons allows existing work to be used as a building block by others  The nature of the internet and mass media is such that many creators can benefit from the freedom and flexibility that creative commons licenses furnish to them. Creative commons provides vast benefits in allowing a creation to have life after its funding has run out or beyond its original specifications. Creative commons means that the original work can be considered to be a building block that can simply be used as a foundation for more applications and modifications.  For example in many countries government has for decades produced official maps for the country but these can only be irregularly updated – often with a new release of a paper map. However the internet means that maps could easily be regularly updated online by enthusiastic users and volunteers as things change on the ground if those maps were available under creative commons. This is why applications like openstreetmap or google maps (which is not creative commons but can be easily built upon by creative commons projects) are now much more successful than traditional mapping and has often forced government map providers to follow suit such as the UK’s Ordnance Survey making many of its maps free and downloadable. [1] It is important to recollect that those operating under a creative commons license still maintain control of the marketable aspects of their work and can enter into deals for the commercial distribution of their works. [2]  [1] Arthur, Charles, ‘Ordnance Survey launches free downloadable maps’, The Guardian, 1 April 2010,   [2] ‘About The Licenses’, Creative Commons, 2010,