The media can and often is used as a tool for public policy. Examples of this include the broadcasting of public information campaigns against drink-driving or smoking or else bans on certain advertising such as smoking advertisements or sponsorship appearing on TV.[1] What’s more the government has a huge influence in what it deems to be worthwhile news or television programs and documentaries. This is because of the existence of state controlled media organisations, like the BBC, and on a more subtle level, with the imposition on restrictions as to what can and cannot be published or broadcast.  The media coverage inequality between women and men’s sport is a different issue to that made out by the opposition. Floods in Queensland Australia are more relevant to Australians than Europeans because they are more likely to have been affected by them. Women’s sports, however, are potentially as relevant to people’s lives as men’s sports. The increased participation in women’s sport indicates that media coverage is likely to be relevant to more and more people. Even if this was not the case women’s sport should still get air time; with the internet and digital TV it is wrong to suggest that more coverage of women’s sport will come at the expense of men’s sports as there is enough airspace.  [1] ‘Law ends UK tobacco sponsorship’, BBC News, 31 July 2005.