The People’s Rights Amendment is a proposed amendment to the United States constitution that attempts to address corporations’ increased freedom to engage in political campaigning. Referring to the First Amendment, section 2 of the PRA states “The word people, person or citizen as used in this constitution do not include corporations, limited liability companies or other corporate entities established by the laws of any State the United States or any foreign state.” [1]  The US Supreme Court justified striking down the BCRA by stating that “if the first amendment has any force, it prohibits congress from fining or jailing citizens, or associations of citizens, for simply engaging in political speech.” [2] However, the BCRA was never intended to limit US citizens' right to engage in effective and public political speech. The First Amendment to the constitution was not overridden by the BCRA. Newspapers remain effectively exempt from the powers granted to the FEC by the BCRA for this very reason, and, paraphrasing Justice Stevens’ opinion in Citizens United, it remains possible for the Supreme Court to challenge any attempt to legislate against freedom of the press – but such action has not yet been taken [3] .  Although ordinary citizens rely on corporate structures and company law to make the process of gathering and publishing publicly relevant information easier, corporate structures are also used to fulfil goals that are not related to the interests of the general public. Information released “in the public interest” is intended to be engaged with in a critical fashion. Voters receive information- even if it is biased- on the understanding that it represents an earnest commentary on the strengths and weaknesses and candidates' policies. Voters receive information during elections on the understanding that it relates directly to their interests and their welfare – to how they should vote.  The communications targeted by the BCRA, and by the proposition mechanism are those that seek to serve the interests of profit-led businesses by distorting political debate. The large raw materials business Pacific Lumber engaged in an abuse of direct democracy proceedings in Humboldt county, California, when it attempted to use a ballot initiative to remove the county's district attorney from office [4] . The attorney had brought a public suit [5] against Pacific Lumber after incompetent tree felling practices had caused flooding in the area. In plainer language, the corporation tried to use Humboldt County's electoral system to extricate itself from a court case brought by a state official. Such a bold and blatant move should not have been available to Pacific Lumber in the first place.  Balloting against Humboldt County's incumbent sheriff was conducted in a manner intended to mislead the public. The purpose underlying Pacific Lumber's actions was kept concealed from the citizens approached by the business's poll operatives. This runs contrary to the ideological objectives of ordinary political campaigning. Even inflexible ideologues that choose to hit the campaign trail will be acting to try and convince their audience that the normative content of their message has value and relevance for society as a whole. A campaign co-ordinated by a profit-led corporation will be geared only to serve the interests of that corporation.  Electioneering communications sponsored by corporations damage free speech by failing to contain any normative reasoning or content. They do not represent an honestly expressed view of the direction that society should take, of the policies that should be deployed to address flaws in society.  Far from limiting ordinary citizens’ access to the free speech protections that are a feature of liberal democracies, the proposition side are simply attempting to address an aspect of the on-going debate over the how best to protect the quality and vibrancy of free speech. It has always been necessary to ensure that free expression does not become a licence to exploit the credulous, but it is also important for democratic states to allow heterodox and unpopular ideas to be discussed as freely as those that receive widespread social approval. In this instance, legislation that was intended to achieve this objective in the USA has been exploited by corporations to use free expression to forward their own- very narrow- interests, usually under the guise of protecting others' essential freedoms and economic interests.  In cases such as this, where the marketplace of ideas has undergone a market failure, where legislation is being applied to scenarios that fall outside of the range of problems it was originally created to address, it is appropriate to reconsider the limits and purpose of freedom of expression. New legislation- including any proposed replacement for the BCRA- must take a case-specific approach to free speech issues due to the wide range of organisations that choose to define themselves as corporations. As discussed in the proposition side's substantive argument, the law must accord speech rights to corporations based on their stated goals, priorities and the groups whose interests they serve.  [1] “Proposing an amendment to the Constitution of the United States to clarify the authority of Congress and the States to regulate corporations…” Joint resolution, United States House of Representatives.   [2] Citizens United v Federal Election Commission. Supreme Court of the United States, 21 January 2010. 558 US 50.   [3] Citizens United v Federal Election Commission. Supreme Court of the United States, 21 January 2010. 558 US 50.   [4] “Humboldt DA fights to keep job”. San Francisco Chronicle, 28 February 2004.   [5] “Humboldt County D.A. sues logging firm, alleging fraudulent practices”. Los Angeles Times, 26 February 2003.