Having won the economic argument during the Reagan years – both with Russia and the Democratic Party – the Republicans now address social concerns and do so with a consistent message.  Having won the argument over the primacy of the Free Market under Reagan, modern Republicans have turned their attention to other concerns, primarily surrounding the size and role of the federal governments and the social attitudes that are acceptable for the nation to adopt as a whole.  Although the liberal media may grow weary of the message that the majority of Americans hold certain values and expect those to be respected by the government, it remains the case.  The Republican Party has, and continues to be, the strongest and most consistent voice on these matters; defending traditional families and their values.