Further campaign finance reform is simply unrealistic and too ambitious.  It is simply unfeasible for this policy to work effectively. There are two key issues that arise to prevent this policy from having any positive impact.  Firstly, when dealing with the general public actually knowing who is contributing, the vast majority of these contributions, whether from a corporation or an individual, are contributed under the names of individuals. The first problem with this is that thousands of names of individuals cannot fit into a commercial advertisement. There would have to be a list created which is made public, but, unfortunately, the vast majority of people will not seek this list out and so will not become any more informed about who is behind the advertisement.  The second problem is that even if the public did find the list, individual names do not hold any weight or indication of the types of interests that are backing campaigns and advertisements. “John Smith” and “Joe Jones” will not indicate to a normal person that this advertisement was funded by an oil company even if these people are the oil company’s CEO and Managing Director.  Secondly, corporations and large businesses that want to avoid detection will simply donate the money under an individual’s name or donate ‘in the name’ of multiple employees of the company in quantities small enough not to raise any suspicion as they already do with current campaign donations to stay under funding caps. There are already instances, such as ASG in 2012, where CEOs pressurise their employees into making donations, [1] if they are no longer able to spend as much as they wish themselves they will be much more likely to use their employees.  Therefore, this policy does nothing to help the American political situation.  [1] Volsky, Igot, “CEO Asks Employees To Help Company ‘And Yourself’ By Donating $2,500 To Romney”, Think Progress, 20 October 2012,