The Athens games did not create such a buzz. Many seats were empty in the games. This was in part a result of the poor performance of the host nation as Greece underperformed for an Olympic host nation, not entering the top ten of the medals table (in a games when South Africa only won one gold medal, that of their men’s 4x100m freestyle relay swimming team). Clearly this is a risk any host nation would take; the feel good factor comes from the national team doing well, not simply hosting the games.