Banning loss leaders would help suppliers  The practice of loss leaders is bad for suppliers. Farmers and manufacturers are often forced by the dominant retail giants to participate in discount schemes, sharing the losses at the dictate of the retailer. If they refuse they will be dropped by the retailer and cut off from the marketplace. The American Antitrust Institute has concluded that these "Resale price maintenance (RPM)" agreements—which are agreed upon because retailers have all of the leverage—are usually illegal.1 Prohibiting loss leaders will prevent this abuse of market dominance by the big retail companies and ensure a fair deal for our farmers.  1 John B. Kirkwood, Albert Foer, and Richard Burnell, “The American Antitrust Institute On the European Commission’s Proposed Block Exemption Regulation and Guidelines on Vertical Restraints,” American Antitrust Institute, September 27, 2009, page 5-6.