Whether or not a public figure has chosen to be a role model, once they become one then they have a moral duty to society to ensure they represent all the things a good role model should. While a footballer may just want to be a footballer and simply reach the highest level in the game, they have to accept that people at the top of the sport are necessarily role models and it comes with the territory. In addition to this, many sporting personalities and others in different fields go on to promote organizations, either for charitable reasons or huge fees. If their behavior contradicts the message they are promoting the public has a right to know this as it is a case of deceiving the public. Being a public figure in any of its guises should be seen as a special exception to the privacy law as their success is founded on communicating though the media in one sense or another.