Money gives a megaphone to one point of view. That view then gains more notoriety by spending more money to advance and promote it, by using mass media to bring it to the attention of a broader group of people, by hiring advocates to persuade a broader audience, by creating hype around an issue or candidate, with financial resources. Figuring out what came first, the money or the popularity these candidates gained; is a chicken or egg dilemma. Money and popularity are part of a self-reinforcing cycle