This creates a dangerous precedent  The idea that corporations can, effectively, buy words and phrases set a pernicious precedent similar to their ability to own genes. There are certain things that, self-evidently, are the property of the people. They are held in common and in trust for future generations. They cannot be sold because they are not owned. Attempts to evade that reality have, generally, been seen as pernicious by history – even where they have not been rectified. European settlers laying claim to land used by indigenous people would be one example.  Recent attempts by pharmaceutical companies to purchase genes [i] and now other Corporations to own chunks of the language – or at least rent them from governments and NGOs that also don’t own them in the first place - seems to come in a similar spirit.  Who can reasonably be said to own, for example, the phrase “London 2012”? If anybody could make such a claim, Londoners living in the city in 2012 would seem to be the obvious answer. However, there is a far more satisfying answer that nobody does.  The London Olympic Games and Paralympic Games Act 2006 extends the scope of protection given to the Olympic and Paralympic Games by making it an infringement of the “London Olympic Association Right” (LOAR) to do anything which is “likely to create in the public mind an association” with the London Olympics [ii] . [iii]  The fact that this is happening in relation to the Olympics makes the precedent particularly troubling as the idea that the Games are for all mankind is at the heart of the Olympic ideal. It is an aspiration of our common humanity and all that entails. If chunks of that are for sale then it raises very real concerns about what else could go under the hammer.  [i] Noonan, Kevin ed., ‘This House would allow the patenting of genes’, Debatabase, 2011.  [ii] International Trademark Association.  [iii] Davies, Malcolm, ‘Intellectual Property and the London 2012 Olympic Games - What businesses need to know’, Intellectual Property Office, November 2009.