Referendums are very artificial.  The results are often strongly influenced by factors unrelated to the proposal on the ballot, such as; the timing of the referendum (controlled by the government); the point in the electoral cycle; media coverage of the issues, which may be biased or irresponsible; and the amount of money spent on advertising by each side. For example, in the 2005 referendum held by France on the European Union Constitution, the Yes lobby was supported by the majority of the political establishment and almost all the media, and outspent the No campaign by a significant margin. Opponents argued that the referendum was not conducted on a level playing field. [1]  [1] Wyatt, Caroline. “French media in referendum ‘bias’ row”. BBC News, 21st May 2005.