Forced evictions are necessary to change perceptions.  Western media and institutions often present an image of 'Africa' which fails to understand the reality, and continues to position 'Africa' as the 'other', 'unknown', and in need of assistance. Cities across Africa are an opportunity to change this idea of Africa. Forced evictions enable local, and national, governments to redesign African cities. Taking the case of South Africa forced evictions, in cities, have been central in promoting its new image.  In 2010, South Africa hosted the FIFA World Cup. Stadiums were built in Johannesburg, Cape Town, and Durban and provided the international community an opportunity to see the beauty of South Africa and confirm its ability to deliver as a BRIC country. Evictions occurred to create an aesthetic city, for the greater good. The evictions were only a small cost in the broader scale, whereby a better city would be built for all to enjoy, employment created, and tourists attracted [1] .  [1] Although accurate figures of the number of evictions carried out, and/or number of residents displaced, are unavailable, cases have been reported where around 20,000 people could have been evicted in one settlement. See further readings: Werth, 2010.