First, the narrative of whether Africa is 'rising' has been debated, and requires reflection. Second, if Africa were rising will Nollywood push Nigeria to rise in the wrong direction? Nollywood is a private-sector organisation, with concentrated profits. Inequality in Nigeria has continued to rise since 1985 as shown by the GINI coefficient (Aigbokhan, 2008); and with lavish lifestyles being created for famous actresses and directors who hit ‘big money’ will Nollywood only act to benefit elites and create a new elite class? Economic growth and revenue production cannot solve the issue of poverty without tackling inequality.