Creativity will suffer if ACTA is brought in  Many within the creative industries have developed business models that work with the Internet. A few giants – frequently not producing the most artistically acclaimed work – are simply trying to defend their monopolistic profits. The idea that any of the companies involved in these negotiations are serious about protecting creativity is undermined both by the products and their response to anything new or threatening to their corporate interests. Instead this is holding up the process of creative destruction, whereby new better ideas sweep away the old that will be outcompeted, [i] by standing in the way of this in the digital world ACTA is stifling both creativity and the economy. The opposition to this legislation has come from actual creatives – programmers, artists, performers and others as well as researchers academics and more. It is being promoted by the very commercial interests that also seek to suck the life-blood out of genuine art, research and ingenuity [ii] .  This is all about protecting the commercial interest of those corporations that have ceased to have much to do with any of these processes and simply want to make the most out of what they already control through copyright. It is and remains profoundly anti-competitive and a retrograde step in terms of developing any artistic, scientific or intellectual field. By securing, through copyright, established technologies, paradigms, and industries, the agreement undermines the very competition that so many of its proponents claim to endorse. Indeed the only thing it can be demonstrated to do is to allow organisations to steal widely held information by slapping a copyright or brand on it.  [i] Cox, W. Michael and Alm, Richard, ‘Creative Destruction’, The Concise Encyclopedia of Economics, 2008.  [ii] Creative Freedom Federation, New Zealand.