Men’s sports are more popular than women’s and so should receive more media coverage.  The role of the media is not to be a tool for the implementation of social policy. It is instead to inform the public and provide entertainment. However, it would be naïve and short-sighted to believe that the media should report and cover everything equally so as to perfectly inform the public. The nature of media coverage is such that there is a limited amount each media company can cover. There is a limit on air-time available to radio and TV stations and there is a limit to the number of pages newspapers can print. Media companies thus have to make a choice regarding what to report and to what extent. It makes sense for more coverage to be offered for stories and events that are deemed to be of greater importance by the general public (irrespective of its objective value). For example, news about local flooding in Queensland Australia may be hugely important for Australians, but considerably less so for people in Europe or the Americas. Similarly, a British victory at the World Schools Debating Championships would not be (by and large) seen as important as a British victory in the Football or Rugby World Cup. We would thus expect the media to cover each story according to its popularity. Given the considerably lower public interest in most women’s sport compared to men’s, it thus makes sense for men’s to receive more media coverage. That coverage is based on popularity rather than media bias is shown by more than two thirds of media reports not in any way enhancing stereotypes, the media are therefore not specifically discriminating against women in sport.[1]  [1] ‘Sports, Media and Stereotypes Women and Men in Sports and Media’, Centre for Gender Equality, 2006, p.19.