It has been claimed by the opposition that opinion polls provide useful information to politicians and are necessary for dialogue between the candidate and the public. The proposition however would like to focus upon the term “useful”. Published opinion polls by their very nature present only a few and briefly stated attitudes of voters which is not useful. Knowing the level of support or agreement with a candidate reveals very little useful information about why a voter holds that attitude or how firmly that attitude is held. Thus polls by their nature do not provide useful information but only broad trends. Audience surveys and other methods of gathering feedback provide much different and more specific information on the nature of voter attitudes and beliefs. Yet, we are not discussing voter feedback, but rather the specific tool of published audience polls. The question remains then whether useful information is provided to the candidate through the availability of published opinion polls which would seem to be unnecessary as candidates could still engage in their own private opinion polls which will keep the politicians informed. [1]  [1] Bains, Paul, et al., ‘ Public opinion polls: do they do more harm than good?’, Proceedings of the 56th International Statistical Institute Conference, 22-29 August, 2007, Lisboa, Portugal, www.hansardsociety.org.uk/files/folders/3069/download.aspx