Even though the proposition promised that political dialogue would improve when focused on substantive issues, the opposition believes that this is simply a promised hope. Political campaigning is advertising by its very nature. Citizens are informed throughout the campaign through a variety of “advertising” methods from slogans to claims about the product itself. And campaigns always do an analysis of the consumer. Opinion polling is not unique.  And, to make the assumption that substantive issues will more likely be addressed without opinion polls suggests that they alone have the power to influence the nature of the dialogue. There are far too many other factors which determine the discussion and debate from immediate events which occur during the campaign to long standing political positions which relate to the development of party consistency or personal philosophy. The outcome the proposition hopes for cannot be guaranteed nor can a position be sensibly made that a political campaign is not one of marketing. To be effective the candidate has the right to all available information which is also critical to better democratic discussion.