The general claim here is that opinion polls can be subject to error and lead to questionable information and decision-making by voters. Also, it has been claimed that opinion polls can be manipulated consciously or inadvertently which then should justifies their damnation. The opposition claims that any tool which gathers information could be manipulated or inadvertently misused. Audience polling is simply a method to gather group opinion and audience analysis is as old as Aristotle as a method for speakers to better understand audiences. Audience response is often sought in regard to attitudes and to isolate opinion polls as not useful or necessary because of possible error or corruption. This denies the need for those advocating to understand the position of those these seek to persuade. To say that opinion polls should not be used because of these reasons would suggest that audience feedback never be used because of possible errors in conclusions. It is far better to understand the nature of polling and its risk factors than to simply abandon the use of this important link between the voter and the politician. The nature of audience polling is critical to communication and should not be dismissed because of its potential for misuse.