The marketing programmes and collations have over time become far more sophisticated and textured in allocating ad space. While some people feel it a bit disconcerting that their computer seems to know what might interest them, many others have found that the targeted advertising has made the seeking out of desired goods and services far easier. And even if people feel it is a bit alienating, it does not necessarily stop them from availing of the marketed services. Nor does some people disliking it provide a good reason for banning the practice.