We must retain a respect for academia  Academia is important to society. Technical subjects have the obvious outcomes of new inventions, gadgets, medicines etc. – and although these applications are vocational, they are inspired by academic study. Creative arts are also a huge industry in their own right. Humanities are a source of ideas about society, happiness, social policy and cultural understanding, besides simply being interesting. [1] This is all activity which we should encourage.  Emphasising vocational training would damage the image of academia. Quite apart from the fact that reduced government support for the sector is likely to damage it in real terms, it is very likely that if people are being told by the whole government education system that vocational training is more useful for themselves and for society, they will come to regard non-vocational courses with suspicion. Pressure to conform is a real factor, especially for schoolchildren at ages when they are unlikely to see any reason for a principled, pro-academia stance. This means fewer children will go into it and fewer people will tolerate support for it.  Preserving the prestige of non-vocational courses is important, and it requires government policy to take them seriously.  [1] ‘Section 3: What Research in the Humanities and Social Sciences Offers’, British Academy, accessed 12 June 2013