The proposition themselves have mentioned three examples of female athletes that are excellent role models for young girls. The huge publicity received by female athletes at the Olympic Games alone, but also at Tennis Grand Slams indicates that there are already sufficient sporting role models for girls to admire. Of course more would be better but this should not come about through mandatory extra coverage.  If the proposition’s concern lies in the lack of female role models in traditionally masculine sports like football, then the proposition are still going about this the wrong way. You cannot simply artificially create role models. Sporting heroes may be glorified by the media, but they are not made by them. For a sporting hero to be glorified, the athlete needs to prove himself or herself as exceptional in his or her field and distinguish him or herself. When relatively unknown athletes and sports teams do distinguish themselves, they receive due credit and glorification in the media. Examples include the victory of the USA Women’s soccer team winning the world cup in 1999, and Ireland’s remarkably successful campaign in the 2007 cricket world cup. Both were relatively minor sports with low fan bases and did receive media coverage for their achievements. This indicates that the status quo is sufficient for providing role models even in more niche sports. The proposition may complain that the media attention in such situations is always short-lived, but this is only natural. As we saw with the example of women’s soccer in the USA, media coverage where demand remains limited is unsustainable.