Moral sex requires more than informed consent, and society should uphold moral values  Moral sex requires treating others not merely as a means to our own ends, but as beings with ends of their own. This means that we are morally required to consider the needs of our sexual partners and not only our own selfish desires. In market sexual transactions, the client merely pursues the satisfaction of his own desires, and therefore treats the service provider as a means to his own ends.  Because prostitution inevitably involves the instrumental and immoral treatment of others, toleration of prostitution involves the toleration of immoral behaviour. Society should uphold moral values by banning prostitution.