Small audience viewings  In reality, Nollywood’s audience is constrained - questioning the extent to which stereotypes can be changed. First, language acts as a barrier. 56% of Nollywood films are produced in local languages - such as Yoruba, Igbo, and Hausa (UNESCO, 2009). Although English accounts for 44% of films produced, the linguistic diversity may limit who sees which film and what issues are therefore discussed. Second, a majority of the films are sold in hardcopy - whether on cassette or pirate DVDs.  Finally, the industry is characterised by fast and cheap production. Quantity over quality limits popularity and audience viewings. Further, the limited attention to quality means Nollywood remains at the bottom of the global value chain for film production. It is difficult to change perceptions with poor quality films.