The benefits of chess should be promoted in their right context: a competition exclusively about chess can emphasise these aspects. The Olympics’ motto, on the other hand, is “Faster, higher, stronger”11: chess is very much in the periphery of its message. Such an event is incapable of emphasising all of chess’ merits without a serious and controversial transformation. It is even unlikely to gather more viewers for chess when it competes with other sports, closer to the Olympics’ purpose.  [11] “Opening Ceremony”, International Olympics Committee, 2002.