Treating terrorists with respect for their human rights allows those fighting the war on terror to take the moral high ground. By failing to comply with the Geneva Conventions, countries such as the USA are no better than the terrorist groups that they are fighting. The objects of war have changed, states no longer seek territory purely through force but by cultivating popular support, ‘hearts and minds’ (Kilcullen, 2009). The values that the West stands for are exactly what terrorists are attacking and the West needs to show that it can win the war on terror while still respecting fundamental values such as the rule of law and human rights. Applying the Geneva Conventions is therefore a vital part of winning the war on terror, regardless of whether the terrorists choose to apply them.