National “feel-good factor”  Hosting very large sporting events is a great way to advertise a nation, and create a national feel-good factor. When London hosted the games in 2012, a successful event with a successful home team, there was a significant national “feel good factor” [1] . This can bring the benefit of bringing a nation together; particularly important for multi-ethnic countries such as South Africa, it will bring all ethnicities together in a shared experience helping to justify the label of ‘rainbow nation’. As Sports Minister Fikile Mbalula argues “Sport is said to be a national religion in South Africa. In recent years it transcends race, class, language and geographical location.” [2]  [1] Hart, Simon, ‘Feelgood factor at London’s Anniversary Games next weekend as a new start for drug-tainted athletics’, The Telegraph, 20 July 2013,   [2] Mabalula, Fikile, ‘South Africa: Remarks By the Minister of Sport and Recreation, Honourable Mr Fikile Mbalula At the National Press Club Briefing On the 2013 Afcon At the Csir International Convention Centre’, AllAfrica, 16 January 2013,