The ban is necessary to confront the growing problem of obesity in NYC.  Although rising obesity levels in the city have been a major issue in New York City recently, any measures already enacted have failed to curb the growing numbers of obese New Yorkers. The Bronx has the largest percentage of overweight adults, a staggering 70 percent; the other four boroughs also have seen increases in the past decade. Sixty-two percent of Staten Island adults are overweight; followed by Brooklyn, at 60 percent; Queens, at 57 percent; and Manhattan, at 47 percent, according to city health data. [1] The New York City Department of Health has enacted several programs promoting healthier living such as health fares in low-income areas and the Adopt A Bodega initiative, through which local bodegas or small delis and groceries agree to sell produce from family-owned, local farms, providing healthier foods to New Yorkers for reasonable prices. But the results, or rather lack of them, show that education and access are not enough. [2] As Mayor Bloomberg has argued, the ban will have an effect because it follows the principle that if some people have smaller portions given to them, they will consequently drink less. The Mayor doesn’t hope to prevent all people from drinking soda. In fact he emphasizes that this ban wouldn’t come close to restricting personal freedoms because people would still be free to order however much soda they would like. The customers would simply have to be served multiple containers. [3] This is not going to eradicate excessive sugar-intake, however a study by Dr. Brian Elbel, an assistant professor of population health and health policy at NYU Langone School of Medicine in New York City, determined that 62% of drinks bought at restaurants were over the size limit and the result would be that the average consumer would take in 63 fewer calories per trip to a fast-food restaurant [4] .  [1] Hu, Winnie, ‘Obesity Ills That Won’t Budge Fuel Soda Battle by Bloomberg’, The New York Times, 11 June 2012.  [2] ’New York City Healthy Bodegas Initiative 2010 Report’, NYC Department of Health &amp; Mental Hygiene and NYC Center for Economic Opportunity.  [3] Briggs, Bill, and Flam, Lisa, ‘Bloomberg defends soda ban plan: We’re not taking away your freedoms’, Health on Today, 1 July 2012.  [4] Jaslow, Ryan, ‘Research finds NYC soda ban would cut 63 calories per fast food trip: Would that have any impact?’, CBS News, 24 July 2012.