Countercase; Tackling food advertising  If the Proposition is so keen to tackle obesity then regulating then it should tackle food advertising rather than the advertising of diets. [1] Banning the promotion of dieting ads while people are sitting in front of the TV munching on the take away food or complaining that the remote is 'all the way' on the other side of the room, smacks of shutting the stable door after the horse has bolted.  Diets are a response, one of many as Prop is keen to point out, to a serious problem that only government can begin to address.  From before we are old enough to walk most people in the developed world are hooked on a fat-, sugar- and salt-rich diet. [2] Going after dieting ads is simply an effort by governments to be seen as doing something in a way that has little electoral impact. People will still use diets because of the gaps, such as the web, already mentioned however it doesn't require government to say anything as risky as “You're fat because you eat rubbish and don't move around much” to the electorate – or worse still, “Your children are fat because you can't put your foot down and tell them they can't have another choc-ice or more chips”.  Prop's entire case is tokenism of the highest order.  [1] Denis Campbell, ‘Call for ban on TV junk food ads before 9pm watershed’, The Guardian, 4 September 2012,   [2] AP, ‘Study: Bad Eating Habits Start Near Age 2’, InteliHealth, 27 October 2003,