The British tabloid press isn’t so much free as in freefall. Tabloid journalism in the UK has always been reckless and arrogant in pursuit of the trivial, but as advertising revenue dwindles that trend looks set to get worse  The media increasingly resembles one of the drug addicts it is usually so keen to condemn. As competition over dwindling advertising revenue becomes increasingly bitter, papers become ever more desperate for the next hit story –normally represented by celebrity gossip or a minor scandal. Such content has nothing to do with bold investigative journalism and everything to do with muck-racking for salacious stories and- when that doesn’t work- simply fabricating them.  Creating the impression that Millie Dowler was still alive was simply the most grotesque of a series of activities that put sales way ahead of truth.