A winter cup would harm media revenue  At the beginning of each year, every media company, especially the big ones, try and make a plan to see which of the sporting events, they should cover in order to maximize their ratings. As the broadcasting rights of these types of events cost hundreds of millions of dollars, this is a very sensitive issue.  One of the most important factors when deciding which events to and not to broadcast is the date in which it takes place. Every media company wants to create a system in which it has continuity of sporting events in their grid, by televising competitions throughout the year, and not just in some periods. By doing this, the channel becomes known for its sports coverage resulting in increased ratings.  This proposal of changing the World Cup date is at least problematic, as the televising-rights have already been sold. American TV network Fox, which paid £265m for rights to 2018 and 2022(2) World Cup for North America, “is understood to be concerned over the commercial implications of any move that would see any clash with the NFL season, let alone the Super Bowl”.(1) James Murdoch, the son of 21st Century Fox Inc. Chairman Rupert Murdoch, and other network executives told FIFA that “moving the competition by several months from its usual June start to the winter would clash with National Football League games”.(3)  Unfortunately for FIFA, this could create a precedent for future events, as there will always be doubt whether the date of the events will be changed or not after the televising rights are sold. This lack of trust will translate into a lower price which media companies are willing to pay for broadcasting FIFA’s competitions. Because we are talking about huge amounts, it will have a harmful impact upon FIFA’s competitions beyond 2022.  Let us not forget that FIFA is involved in campaigns against racism, discrimination and many others which help raise awareness and ameliorate a wide variety of problems. Therefore, a drop in funds will translate not only into worse football competitions, but also damage these campaigns which would likely be the first place for the cuts axe to fall.  (1) Richard Conway “Qatar faces no threat to its right to host 2022 World Cup” , BBC, 3 October 2013   (2) Robin Scott-Elliot “World Cup Q&amp;A: How did the 2014 tournament in Qatar end up as a winter of discontent?”, Independent, 03 October 2013   (3) Tariq Panja “Fox Said to Oppose FIFA Plan to Shift 2022 Soccer World Cup”, Bloomberg, Sep 17 2013