PSBs bring nations and people together and are an actively positive force within the mediasphere  As well as airing programming for minorities which the private broadcasters would not provide, by providing and presenting content in a manner that resonates with the society in which they operate and by offering universal and affordable access to such content (see definition in the introduction) PSBs can also help bring people together and thus promote social cohesion. PSBs are able to put people and society first before financial and commercial interests. For example the BBC in its 2005 “Building Public Value” report states that it “aims to serve its audiences not just as consumers, but as members of a wider society, with programmes and services which, while seeking to inform, educate and entertain audiences, also serve wider public purposes”. [1]  [1] BBC (2005) Building Public Value. [online] [Accessed 1st June 2011] Available at: