The Bowl system results in a few incredibly important matches for players. As such, offensive coordinators for teams bring out every single trick that they have in the book to win them.  Every player involved in the Bowl system goes all out to win these events because they are the only televised matches that most players will ever see. Given that that is true, Bowls have a reputation for being some of the most exciting and spectacular matches of the year. The viewing audience for Bowls is disproportionately high because of this.  As such, the exposure for teams participating in Bowls is significantly higher and would be lowered if the resolution were to pass, the inevitable result of lower viewing figures for the individual matchups. [1]  [1] Klosterman, Chuck. “No college football playoff, please.” ESPN. 01/02/2007