Democratic systems should educate on smoking rather than restrict it  The principle of democracy is to let people make their decisions and to ensure, that the decisions they make are as informed as possible. Due to the maximization of an individual's happiness the government should only have the possibility to give information to their citizens and let them all decide, how they want to make use of their freedom of choice.  One of the options is a targeted campaign against smoking and information on smoking harms. Actually, the National Bureau for Economic research states that there has not been enough investment in counteradvertising, which is designed to reduce consumption and also fits into the framework of a response function."The counteradvertising response function slopes downward and is subject to diminishing marginal product. The levels of counteradvertising that have been undertaken are small in comparison to advertising. The empirical work finds evidence that counteradvertising does reduce consumption."1  So before limiting the citizens freedoms the state should try the "soft line" with informing their citizens.  1 Henry Saffer, The Effect of Advertising on Tobacco and Alcohol Consumption, The National Bureau for Economic Research, published Winter 2004,