Beauty pagents are about moral than physical aesthetics  Modern Beauty pageants have mandatory talent portions and are more about establishing and striving for an ‘ideal’ than rating physical beauty. This was specifically made mandatory by Lenora Slaughter in the 1938 Miss America Pageant in order to attract “ladies” to participate in the competitions. The modern form of the beauty pageant was designed by women in order to attract women. [1]  [1] Hilary Levey Friedman, ‘There She Goes: A Trailblazing Feminist Beauty Queen’, Huffington Post, 15 March 2011