Calling for an "education campaign" to inform consumers of what they are eating may sound sufficient, but this is very often just not enough. No matter what the government does, people will simply miss the "instructional" information provided by the government and will continue to consume trans fats without full information regarding its negative effects. In such circumstances, it is the government's job to step in a take action through a ban or other measures.  Moreover, when a harmful trend such as the use of trans-fats becomes endemic and entrenched, it becomes increasingly difficult for citizens to always be aware of the fact that a food has trans fats in them and make the "choice" to eat or not to eat them.(15)  Producers include trans fats into foods without adjusting labelling, further affecting consumers’ ability to purchase foods that do not include trans-fats. The trans fats hidden in many processed foods are worse for a person's health than saturated fats. In 2005, CHOICE, an Australian watchdog tested more than 50 processed foods and found many contained trans fats at unacceptably high levels. After re-tests it was still clear that, while the fast-food chains had reduced their levels of trans fats, and some of the foods tested previously had eliminated trans fats altogether, others now contained even more than before. Foods such as pies, cakes and doughnuts may contain trans fats without the consumer even knowing about it.(16)