Beauty contests are an avenue of opportunity that women are entitled to pursue  In an environment where women are valued on solely on their appearance, and in which there are more opportunities for men, beauty contests give women an opportunity to improve their situations. Winning a beauty contest can be a first step toward a successful life in the future; the most attractive earn 12% more. [1] Many Hollywood actresses are former beauty queens, and they would not have reached their success without the beauty contests they won. In addition, the winners of high-profile beauty contests are able to publicize charities and causes they feel strongly about - they have a public platform they could not otherwise have gained.  Beauty pageants can also empower in other ways: The Miss America competition is the largest provider of scholarship assistance for women in the world [2] , indeed it pioneered assistance for women in higher education in the 40’s and 50’s. [3]  [1] Day, Elizabeth, ‘Honey Money: The Power of Erotic Capital by Catherine Hakim – review’, The Observer, 28 August 2011.  [2] Miss America, 'Purpose'  [3] Hilary Levey Friedman, ‘There She Goes: A Trailblazing Feminist Beauty Queen’, Huffington Post, 15 March 2011