The sheer number of reality programmes is now driving TV producers to create filthier, more corrupt reality shows  Reality TV is actually getting worse as the audience becomes more and more used to the genre. In a search for ratings and media coverage, shows are becoming ever more vulgar and offensive, trying to find new ways to shock. When the British Big Brother was struggling for viewers in 2003, its producers responded by attempting to shock the audience that little bit more1. "Big Brother" programmes have also shown men and women having sex on live TV in a desperate grab higher ratings to justify their continued existence. Others have involved fights and racist bullying. Do we let things continue until someone has to die on TV to boost the ratings?  When reality is "constructed" then it substitutes the "natural" reality. This in turn has adverse effect on the natural growth of the children who are either actively involved into it or as audience become a passive recepient. We therefore in a pursuit of commercialization are taking away an inalienable right of children i.e. full personality development in a natural environment which is not contaminated by "constructed" reality.  1 Humphrys, J. (2004, August 28). Take this oath: First, do no harm. Retrieved July 4, 2011, from The Guardian: