Use of negative campaigning in primaries may help to build support among voters who already identify with a particular party, but it can also lower a politician in the view of undecided or swing voters.  Primaries, now more than ever, are public contests, given as much attention by the media as elections themselves.  Mudslinging tactics deployed by candidates during a primary are likely to give ammunition to opponents in any ensuing election. The fact that all participants in an election are likely to have engaged in negative campaigning at one time or another is beside the point – the activity is harmful in and of itself, because of its ability to engender apathy.  Negative campaigning in political primaries fuels further negative campaigning during general elections. Even if, as opposition suggest, an aggressive primary campaign is useful for winnowing out weak and compromised candidates, negative campaigning in the election that follows will prevent those “strong” candidates from disseminating useful, political positive information.  As noted in proposition’s second substantive argument, the strongest candidate many not always be the individual best able to respond to slanderous and fear-mongering attack adverts. Intelligence, compassion, charisma and technical expertise do not always go hand in hand with a thick skin and the ability to dig dirt.