PSBs are a thing of the past. People no longer sit around the Television together. Commercial broadcasters provide more cultural freedom and choice for people. The idea of TV bringing a nation together no longer holds any merit in fragmented globalizing media markets where individualism dominates. TV is now more often than not a solitary experience rather than a communal one. This can be demonstrated by the amount of TV sets owned per household. A marketing report from Nielsen shows that in 1980 49% of US households had only 1 TV set and that 15% had three or more. Compare that with data from 2010 and only 17% of people in the US own only 1 TV set whereas 55% have 3 or more. [1]  [1] Nielsen (2010) U.S. Homes Add Even More TV Sets in 2010. [Accessed 1st June 2011] Available at: