Increased media coverage creates more role models for young girls to engage in sport.  A more obvious problem with the limited coverage of women’s sport is the distinct lack of sports role models available as sources of inspiration for girls. Having sports role models is crucial for children to attain the desire and motivation to partake in sport. Boys often want to be like Lionel Messi in football, or Lebron James in basketball. Boys can access such figureheads because they are world famous. Their sporting achievements and prowess are glorified in all forms of media and people can very easily watch them play their sport live on TV. The same does not exist for girls because female athletes receive nowhere near as much media attention as their male counterparts. Girls often can’t even name any female sports stars so lack role models in sport.[1] Although it is true that children can have role models of either sex, the divide in the sports world between men’s and women’s sports means girls cannot aspire to compete alongside the likes of Usain Bolt or Michael Phelps.  The successes of British female athletes like Rebecca Adlington, Jessica Ennis and Victoria Pendleton, or the young Katie Ledecky from the USA in the recent Olympics have captured the hearts and imagination of a huge number of young girls across the UK and already, as local sports centres and athletics clubs have seen participation amongst girls soar during and after the London Olympics. This is no coincidence – it is because of the media attention and glorification female athletes receive. The Olympic Games are an example of what equal media coverage of men’s and women’s sport can achieve, The equal coverage of Grand Slam tennis and the subsequent glorification of the likes of Maria Sharapova and Serena Williams is another example. We must take action to provide the same sort of role models across all sporting events.  [1] ‘Girls’ attitudes explored… Role models’, Girlguiding UK, 2012, p.14