Buyers benefit from grey imports, in the form of greater consumer choice.  Consumers benefit from grey imports. The economics of grey importation drives sourcing to low-cost economies. Even if retailers take some of this benefit as improved profit margins, typically at least some of it will be passed on to consumers in the form of reduced prices. Grey imports also allow consumers to buy products that may not yet be available in their own market, because they have not yet been released, or because in their market the manufacturer feels there is insufficient demand. Thus, grey imports expand consumer choice.  Many films, DVD's and video games are released in one region months before others, and grey imports allow enthusiasts to access their favoured products earlier than they otherwise would1.  1 Bun, Mara and Horrocks, Steve, 'In Support of Parallel Imports of CDs', Australian Consumers' Association, February 1998