Young people are not aware and are, in many cases, deliberately misled as to the risks of military service. School children, conditioned by modern television, film and video games as to the heroism of military service, do not often ponder the dangers inherent in conflict. Modern video games, in which war deaths are the norm and immediate 're-spawning' dulls all sensitivity to death, do not serve to educate the youth about the risks but downplay them to the point of banality. Studies indicate that military recruiters, whilst not actively seeking to downplay risks or obscure the truth, are reluctant to volunteer information that would dissuade potential recruits 1. 1 Gee, D. (2008, January). Informed Choice? Armed forces recruitment practice in the United Kingdom. Retrieved May 18, 2011, from Informed Choice: