People will only make better choices regarding their food only if people actually read the labels.  A survey of Irish consumers found that reading labels is rare. In fact, 61% of men and 40% of women never read the labels on food before they make the purchase. [1]  In addition, when labels are actually read, they seem to work only in more affluent parts of the society and so this is only going to have any effect in tackling obesity in one segment of society. [2]  [1] Hills, S., Half of all consumers ignore food labels, published 2/24/2009,  , accessed 9/17/2011  [2] Kersh, R., Obesity &amp; the New Politics of Health Policy, published in February 2009,  , accessed 9/17/2011