Beauty contests are patriarchal  Beauty contests promote an ideal of female beauty to which only a minority of women can realistically aspire, but which adds to the pressure on all women to conform to it. This can be harmful to women by encouraging dieting, eating disorders and cosmetic surgery, or simply by making them feel inadequate and ugly by comparison to this ‘ideal’ that is promoted. Moreover, these contests force the models and contestants to look even slimmer and perfect all the time, thus encouraging anorexia and bulimia.  Naomi Wolf argues that "in terms of how we feel about ourselves physically, we may actually be worse off than our un-liberated grandmothers." Why? Because of how "cruelly images of female beauty have come to weigh upon us." [1] This pressure has therefore forced a backwards step that reduces freedom of women when in almost every other area of life there have been great advances.  [1] Naomi Wolf, ‘The Beauty Myth’.