So many of the world’s problems stem from a lack of communication. War is often a result of two sides unable to mediate, and one side often refers to resorting violence as ‘the only language the opponent understands’. This is what prompted Sir Winston Churchill to say ‘To jaw-jaw is always better than to war-war’. [1] He meant that communication and compromise are always better than resorting to conflict, not least of all because it brings with it new problems of poverty, mentally scarred people and famine.  However, communication works both ways: what is said and how well it is heard. The EU cannot simply assume its activities will be well listened to. Its own issues and actions have little in common with the governments in the developing world who truly need help and improved strategies. For example, the EU deals with those problems facing a developed world; health, education, governmental services. By contrast, those governments in the developing world are faced with a whole array of problems that bear no resemblance to these, and far more serious ones; child soldiers, the setting up of schools, as opposed to making improvements therein. Therefore, listening to the EU will not inspire, advise or help the governments of those countries who really need it, regardless of how easily accessible and understandable the information is.  [1] Platt, Suzy ed., Respectfully Quoted: A Dictionary of Quotations, 1989.