The prohibition of loss leaders would promote competition in the market.  Selling items at a loss is a predatory strategy used by large retailers to drive out smaller businesses, and so prohibiting them would protect competition. The practice is especially bad for small businesses, which cannot compete with the massive retail firms behind huge hypermarkets. These dominant corporations have the deep pockets to make a short-term loss in order to increase the volume of their sales. The whole basis of this policy is to drive smaller firms that cannot afford to offer loss leaders out of business. France has regulated its retail sector to prevent this kind of abuse of market dominance, in order to preserve its traditional shopping streets with family businesses. Other countries should follow the French example and ban loss leaders to protect small business and boost competition.