Parlux Advance Light Ionic and Ceramic Hair Dryer The Age of Advance Get advanced with the Parlux Advance Light Ionic and Ceramic Hair Dryer. Speed, power and lightweight combine for the perfect balance and value. The new K-ADVANCE motor gives superior performance in terms of higher power and a longer lifespan of an amazing 2,500 hours. 2,200 watts of power and 83 cubic meters per hour of airflow reduces drying time while preserving the integrity of hair. Ionic and ceramic technology ensure beautifully silky-smooth hair devoid of dreaded frizzies. Four temperature settings, 2 speed settings and an instant cold shot button create impeccable results for all hair types and textures. The Parlux Advance is also an extremely lightweight hair dryer, only weighing 460g, so you won’t get sore arms from styling. The #1 Italian hair dryer brand in the world elevates innovation to a new level with the Parlux Advance Light Ionic and Ceramic Hair Dryer.