Communication: Digital and Social Media (B.S.)

What Is Digital and Social Media?

The digital and social media emphasis prepares students to work as a social media specialist, coordinator, strategist, or manager. The emphasis teaches students to curate and create content for intended audiences using multiple mediums and digital and social media strategies. 

- Develop the skills to ****create****, manage, and analyze digital content across multiple platforms.
- Learn how to engage audiences, build brands, and measure success using data-driven ****strategies****.
- Gain experience through ****hands-on projects****.
- Learn how to ****curate content****, run campaigns, and work with real organizations to develop a profession.
- Prepare for possible careers in social media marketing, strategy, and content creation.

## Highlighted Career Paths

Graduates with a degree in Communication, with an emphasis in Digital and Social Media, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

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Social Media Manager

Social media managers take charge of an organization's social media efforts. They manage and monitor a company's efforts within the social media sphere.

Social Media Strategist

Social media strategist is more central in establishing a company's social media strategy. Knowledge of marketing, PR, content creation, and data analysis is required for this position.

Content Creator

Content creators focus on creating blogs, social media posts, videos, or podcasts for an intended audience. Experience with publishing in different mediums, generating traffic, and analyzing data are essential.

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## Highlighted Courses

Gain expertise in digital and social media through courses in brand management, content creation, social media design, analytics, strategy, and campaign execution.

COMM 111 - Writing for Communication Careers

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COMM 130 - Visual Media

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COMM 140 - Mass Media and Society

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COMM 222 - Digital Media Brand Strategy

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COMM 315 - Design for Social Media

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COMM 320 - Digital Media Content Creation

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COMM 322 - Digital Media Analytics and Strategy

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COMM 397D - Social Media Practicum

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COMM 420 - Digital and Social Media Campaigns

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## Meet Our Faculty

Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.

Jason Reeder

****Department Chair**** 
reederj@byui.edu 
208-496-3712

Brian Howard

****Faculty**** 
howardb@byui.edu 
208-496-3707

Abby Nelson

****Faculty**** 
nelsonab@byui.edu 
208-496-3686

James Rognon

****Faculty**** 
rognonj@byui.edu 
208-496-3687

## Degree Emphases

As part of earning a ****Bachelor of Science in Communications**** students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.

Organizational Leadership

Motivate people and guide groups to achieve company goals.

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Public Relations

Manage an organization's image and communication with the public and media.

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Visual Communication

Use images, design, and media to clearly convey messages and ideas to audiences.

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Journalism

Gather, investigate, and report news and information through various media platforms.

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Digital and Social Media

Create and manage digital content across online platforms for communication goals.

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Video Production

Create, edit, and manage videos for news, entertainment, and commercial purposes.

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## Next Steps

Learn How to Apply

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