Merchandise Guidelines | University Branding | BYU-Idaho

# Merchandise Guidelines

Follow these guidelines for proper color, placement, and use of the BYU-Idaho logo.

## BYU-Idaho Merchandise or Promotional Items

Official merchandise that represents the school as a whole should: 

- Use official brand colors and fonts
- Follow logo guidelines
- Keep it simple. URLs are okay, but avoid taglines, quotes, or images.
- Collaborate with University Communications for design and approval
- Communicate with the BYU-Idaho University Store for production
- Follow all brand, honor code, and dress and grooming standards

## BYU-Idaho Merchandise or Promotional Items

Official merchandise that represents the school as a whole should: 

- Use official brand colors and fonts
- Follow logo guidelines
- Keep it simple. URLs are okay, but avoid taglines, quotes, or images.
- Collaborate with University Communications for design and approval
- Communicate with the BYU-Idaho University Store for production
- Follow all brand, honor code, and dress and grooming standards

## Merchandise or Promotional Items for Events, Offices, Departments, or Student Groups

Merchandise produced should always be reviewed by University Relations to ensure brand, honor code, and dress and grooming standards are maintained.

Colors

Use official brand colors whenever possible. Other colors can be used for practical or strategic reasons. For example, a vendor may have limited color options, or a group might need shirts in various colors to differentiate between services.

Logos

Keep the official logo or department logo away from any custom artwork, URL, or tagline. On apparel, the logo usually is added as a separate imprint to the back or sleeve in order to maintain an appropriate distance from other elements. 
 
The sponsoring department or official logo should never be omitted unless there is not enough space. If space is limited, the official name can be written (e.g., stickers, pens, lanyards).

Creative Graphics

Do not incorporate the name of the university or that of the sponsoring department in the custom artwork. For example, instead of writing "Career Center 5K Run," write "Mighty Oaks 5K Run." Graphics cannot be used longer than one year.

Odd or Small Sizes

Sometimes inserting branding is difficult due to the vendor constraints (i.e., size, shape) or limitations of the medium (i.e., embroidery). Please consult with your University Communications Strategists for help.

## Artwork

## Event Merchandise Logo Placement

## Event Merchandise

## Small Items

## Production

University Relations collaborates with the BYU-Idaho University Store when producing apparel (t-shirts, polo shirts, sweatshirts, etc.) and merchandise (lanyards, pens, etc.). The Store is expertly trained in vendor communications and the BYU-Idaho Brand Standards. 
 
Contact Ruth Ann Sanns at the University Store to get started.

## Production

University Relations collaborates with the BYU-Idaho University Store when producing apparel (t-shirts, polo shirts, sweatshirts, etc.) and merchandise (lanyards, pens, etc.). The Store is expertly trained in vendor communications and the BYU-Idaho Brand Standards. 
 
Contact Ruth Ann Sanns at the University Store to get started.