Graphic Design: Branding and Identity Design (B.A.)

Designing Your Future

Graphic Design shows everywhere, from brands developed for large corporations to patterns created for products sold in stores to the interfaces used on computer programs and apps. 
 
 Branding and Identity designers use their design process skills to help clients solve design problems. This is a traditional career path into Graphic Design, and you will learn to help clients manage their visual identity and brand. You will focus on giving a visual voice through color, typography, motion, imagery, and more. 
 
Students may initially declare a Graphic Design major but will apply to continue in the major towards the end of their sophomore year after completing a series of core courses. Students who do not continue in the major may complete a minor in Graphic Design or a concentration in Graphic Design that can be used with an Interdisciplinary Studies degree.

## Highlighted Career Paths

Graduates with a degree in Graphic Design, with a Branding and Identity Design emphasis, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

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Branding/Identity

Branding/Identity Design is essentially 'how' a business wants to be perceived by customers. Every design project falls within branding/identity to some extent in either developing a new visual system or designing within an existing one. You may be hired to work "in-house" or you may choose to work as an entrepreneur or freelance artist.

Web Developer

Web developers design and implement websites, web applications, application databases, and interactive web interfaces. They evaluate code to ensure that it is properly structured, meets industry standards, and is compatible with browsers and devices. They also optimize website performance, scalability, and server-side code and processes. They may even develop website infrastructure and integrate websites with other computer applications.

Set and Exhibit Designers

These designers have the opportunity to design special exhibits and sets for film, video, television, and theater productions. In the course of their work, they may study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

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## Getting Started in this degree

If you are interested in Branding and Identity Design, start with one of the following major-specific courses

ART106 - Freshman Art Orientation Seminar

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ART107 - Design and Color

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ART231 - Design Thinking: Inquiry and Innovation

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4-Year Plan

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## Related Majors

Graphic Design: UX/UI Design (B.A.)

As a Graphic Design student, you'll develop typography, composition, design process, and visual communication skills. You will learn to think like a designer, give visual form to your ideas, and become adept at solving visual and conceptual problems.

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Graphic Design: Surface and Pattern Design (B.A.)

Create repeating visual designs for products and textiles.

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Fine Art: 2D (B.A.)

Create thought-provoking visual art on flat surfaces like painting and drawing.

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Art Education Composite: Photography (B.A.)

Teach students how to create images and visual art through cameras and digital editing.

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Art Education Composite: Drawing and Painting (B.A.)

Teach students how to explore visual expression using line, form, color, and texture.

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Art Education Composite: Illustration (B.A.)

Teach students how to produce art for stories, ideas, and concepts for various media.

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Illustration: Entertainment Design (B.A.)

Create visual concepts for games, movies, and attractions using illustration skills.

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Illustration: Publishing (B.A.)

Use illustration to create visual content for books, magazines, and digital media.

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Art Education Composite: Graphic Design (B.A.)

Teach students how to use visual concepts and designs to communicate messages through images and text.

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Fine Art: 3D (B.A.)

Create expressive three-dimensional artworks like sculpture and ceramics.

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Art Education Composite: Three Dimensional Studies (B.A.)

Teach the art and techniques of creating three-dimensional digital and traditional models and animations.

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Communication: Video Production (B.S.)

Create, edit, and manage videos for news, entertainment, and commercial purposes.

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Communication: Visual Communication (B.S.)

Use images, design, and media to clearly convey messages and ideas to audiences.

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## Next Steps

Learn How to Apply

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Change Your Major

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