Communication: Public Relations

## What is Public Relations?

Students will learn how to anticipate, analyze, and interpret public opinion that can affect the success of business organizations and other entities.

- Prepares students for ****professional****work in the public relations industry.
- Learn how to anticipate, analyze, and ****interpret public opinion****that can affect the success of businesses and organizations.
- Learn how to help organizations and individuals ****manage their public image****.
- Learn how to help organizations ****communicate****effectively with the public.
- Learn how to ****influence****targeted audiences using ****persuasive**** principles and tools.
- Learn to ****achieve organizational goals****based on research.

## Highlighted Career Paths

Graduates with a degree in Communication, with an emphasis in Public Relations, have a wide array of rewarding careers before them. Check out some of the top careers students get with this degree or explore more career options in I-Plan.

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Public Relations/Advertising Practitioner

In this career, you will aid an organization to promote itself and communicate its mission and objectives to various audiences.

For-profit, Non-profit, or Government Entity Public Relations Practitioner

Public relations practitioners work with organizations to help with fund-raising, build public awareness about issues, facilitate focus groups to understand public perception and opinion, and much more.

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## Highlighted Courses

Build strong communication and public relations skills through courses in public speaking, media influence, professional presentations, crisis management, strategic campaigns, and more.

Public Speaking

COMM 102

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Mass Media and Society

COMM 140

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Public Relations Principles and Writing

COMM 235

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Professional Presentations

COMM 273

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Public Relations Research

COMM 335

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Public Relations Design

COMM 336

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Public Relations Practicum

COMM 397J

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Crisis Communication

COMM 425

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Public Relations Campaigns

COMM 435

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## Meet Our Faculty

Learn from experienced faculty who bring years of industry expertise, academic excellence, and a commitment to developing future organizational leaders.

Kyle Heuett

****Faculty**** 
heuettk@byui.edu 
208-496-3716

Emily Russell

****Faculty**** 
russelle@byui.edu 
208-496-3694

## Degree Emphases

As part of earning a ****Bachelor of Science in Communications**** students will choose two different emphases from the following list, empowering them to become successful in different aspects of communication.

Organizational Leadership

Motivate people and guide groups to achieve company goals.

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Public Relations

Manage an organization's image and communication with the public and media.

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Visual Communication

Use images, design, and media to clearly convey messages and ideas to audiences.

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Journalism

Gather, investigate, and report news and information through various media platforms.

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Digital and Social Media

Create and manage digital content across online platforms for communication goals.

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Video Production

Create, edit, and manage videos for news, entertainment, and commercial purposes.

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## Next Steps

Learn How to Apply

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Change Your Major

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