Given this paragraph about Kevum, explain when it is typically consumed?

Context: Kevum or Kavum is a deep-fried Sri Lankan sweet made from rice flour and kithul treacle, with a number of variants adding additional ingredients. It is also known as oil cake. Kevum is traditionally given and consumed during celebrations of Sinhala and Tamil New Year.

Answer: It's consumed usually for Sinahala and Tamil celebrations. Particularly, the New Year.