[en] The present article offers an ethnographic analysis of how artificial intelligence has been integrated into the region of Altos de Chiapas, examining the intersection between technology and tradition. It emphasizes the importance of maintaining cultural identity and the traditions of indigenous communities. The methodology employed in this study was grounded in an ethnographic approach, wherein in-depth interviews were conducted with various participants to gather perspectives on the adoption and perception of artificial intelligence in Altos de Chiapas. Key actors involved in this process included 2 members of indigenous communities, 2 educators specialized in indigenous education, 1 high school administrator, and 2 technology experts. The information obtained through the interviews was organized and analyzed using Atlas.ti software. The analysis focused on six key dimensions: [1] individual perceptions and experiences, [2] changes in cultural practices, [3] cultural identity and sense of community, [4] preservation and transmission of traditional knowledge, [5] economic and employment impact, [6] social dynamics and power. Through this approach, the aim was to understand how the integration of artificial intelligence affects and intertwines with the tradition and culture of indigenous communities in Altos de Chiapas. The results of the analysis revealed complexity in the interaction between technology and tradition, showing that artificial intelligence can provide advantages in terms of access to information and educational opportunities. However, challenges were also identified, such as concerns about the loss of indigenous language and cultural practices due to the influence of social media and exposure to other cultures. In this regard, there is a notable concern about the potential impact on the preservation of traditions and ancestral knowledge of indigenous communities.

[pt] Este artigo oferece uma an?lise etnogr?fica de como a intelig?ncia artificial se integrou na regi?o de Altos de Chiapas, examinando a interse??o entre tecnologia e tradi??o. Enfatiza a import?ncia de preservar a identidade cultural e as tradi??es das comunidades ind?genas. A metodologia empregada neste estudo baseou-se em uma abordagem etnogr?fica, na qual foram realizadas entrevistas abrangentes com diversos participantes para coletar perspectivas sobre a ado??o e percep??o da intelig?ncia artificial na regi?o de Altos de Chiapas. Os principais atores envolvidos nesse processo inclu?ram 2 membros de comunidades ind?genas, 2 educadores especializados em educa??o ind?gena, 1 diretor de n?vel m?dio e 2 especialistas em tecnologia. As informa??es obtidas nas entrevistas foram organizadas e analisadas utilizando o software Atlas.ti. A an?lise concentrou-se em seis dimens?es-chave: [1] percep??es e experi?ncias individuais, [2] mudan?as nas pr?ticas culturais, [3] identidade cultural e senso de comunidade, [4] preserva??o e transmiss?o de conhecimentos tradicionais, [5] impacto econ?mico e trabalhista e [6] din?micas sociais e poder. Atrav?s dessa abordagem, buscou-se compreender como a integra??o da intelig?ncia artificial afeta e se entrela?a com a tradi??o e a cultura das comunidades ind?genas em Altos de Chiapas. Os resultados da an?lise revelaram complexidade na intera??o entre tecnologia e tradi??o, mostrando que a intelig?ncia artificial pode oferecer vantagens em termos de acesso a informa??es e oportunidades educacionais. No entanto, tamb?m foram identificados desafios, como preocupa??es com a perda da l?ngua ind?gena e pr?ticas culturais devido ? influ?ncia das redes sociais e exposi??o a outras culturas; nesse sentido, destaca-se a preocupa??o com o poss?vel impacto na preserva??o das tradi??es e conhecimentos ancestrais das comunidades ind?genas.