[en] The present article offers an ethnographic analysis of how artificial intelligence has been integrated into the region of Altos de Chiapas, examining the intersection between technology and tradition. It emphasizes the importance of maintaining cultural identity and the traditions of indigenous communities. The methodology employed in this study was grounded in an ethnographic approach, wherein in-depth interviews were conducted with various participants to gather perspectives on the adoption and perception of artificial intelligence in Altos de Chiapas. Key actors involved in this process included 2 members of indigenous communities, 2 educators specialized in indigenous education, 1 high school administrator, and 2 technology experts. The information obtained through the interviews was organized and analyzed using Atlas.ti software. The analysis focused on six key dimensions: [1] individual perceptions and experiences, [2] changes in cultural practices, [3] cultural identity and sense of community, [4] preservation and transmission of traditional knowledge, [5] economic and employment impact, [6] social dynamics and power. Through this approach, the aim was to understand how the integration of artificial intelligence affects and intertwines with the tradition and culture of indigenous communities in Altos de Chiapas. The results of the analysis revealed complexity in the interaction between technology and tradition, showing that artificial intelligence can provide advantages in terms of access to information and educational opportunities. However, challenges were also identified, such as concerns about the loss of indigenous language and cultural practices due to the influence of social media and exposure to other cultures. In this regard, there is a notable concern about the potential impact on the preservation of traditions and ancestral knowledge of indigenous communities.

[es] El presente art?culo ofrece un an?lisis etnogr?fico sobre c?mo la inteligencia artificial se ha integrado en la regi?n de los Altos de Chiapas, examinando la intersecci?n entre la tecnolog?a y la tradici?n; se destaca la importancia de mantener la identidad cultural y las tradiciones de las comunidades ind?genas. La metodolog?a empleada en este estudio se fundament? en un enfoque etnogr?fico, en el cual se realizaron entrevistas en profundidad con diversos participantes para recopilar perspectivas sobre la adopci?n y la percepci?n de la inteligencia artificial en la regi?n de los Altos de Chiapas; los actores clave involucrados en este proceso incluyeron a 2 miembros de comunidades ind?genas, 2 educadores especializados en educaci?n ind?gena, 1 directivo de nivel medio superior y 2 expertos en tecnolog?a. La informaci?n obtenida a trav?s de las entrevistas se organiz? y analiz? utilizando el software Atlas.ti. El an?lisis se centr? en seis dimensiones clave: [1] percepciones y experiencias individuales, [2] cambios en las pr?cticas culturales, [3] identidad cultural y sentido de comunidad, [4] preservaci?n y transmisi?n de conocimientos tradicionales, [5] impacto econ?mico y laboral, [6] din?micas sociales y poder; a trav?s de este enfoque, se busc? comprender c?mo la integraci?n de la inteligencia artificial afecta y se entrelaza con la tradici?n y la cultura de las comunidades ind?genas en los Altos de Chiapas. Los resultados del an?lisis revelaron una complejidad en la interacci?n entre la tecnolog?a y la tradici?n, mostrando que la inteligencia artificial puede brindar ventajas en t?rminos de acceso a informaci?n y oportunidades educativas; sin embargo, tambi?n se identificaron desaf?os, como la preocupaci?n por la p?rdida de la lengua ind?gena y pr?cticas culturales debido a la influencia de las redes sociales y la exposici?n a otras culturas; en este sentido destaca la preocupaci?n por el posible impacto en la preservaci?n de las tradiciones y el conocimiento ancestral de las comunidades ind?genas.