[en] The beginning of the consumer society era or the fast fashion phenomenon have led the planet to generate and accumulate huge amounts of clothing waste. According to data from Asociación Ibérica de Reciclaje Textil (ASIRTEX, 2019), in Spain, an average of 32.35kg of clothing is discarded per person and only 1.7kg is processed correctly. The circular economy, and within this, the marketing of second-hand fashion, is one of the main challenges that, in terms of sustainability, the textile sector must face. For this reason, this Final Degree Project aims to answer three main questions. Firstly, to analyse the situation of second-hand clothing in Spain. Secondly, to find out the position adopted by buyers with respect to the second-hand clothing market. And finally, to determine whether the secondhand market would be a viable option for the circular economy in Spain. In terms of methodology, this work uses different scientific methods. The analytical-synthetic method is applied in the first part of the work (chapters 1-3), where a literature review of previous publications is carried out. After this review, in a deductive way, the possible variables that influence the purchasing decision were selected, with the aim of designing a structured questionnaire. The empirical analysis, on the other hand, makes use of the hypothetical-deductive method, based on the descriptive analysis of the primary data obtained through the survey carried out on 215 people. Finally, based on the information analysed, the main conclusions and contributions are presented in an inductive manner. The empirical evidence shows that in Spain more than half of the people interviewed are consumers of second-hand clothes and that even non-buyers would be willing to buy second-hand if certain conditions were met. People who buy second-hand clothes in Spain are style-conscious consumers, but they are also aware of the environmental impact of second-hand clothes compared to new clothes. They would also be willing to spend more money on clothes that are sustainable. The responses found allow us to affirm that buying second-hand clothes is a buying trend that seems to be on the rise in the coming years. In general, Spanish consumers have received a positive response to second-hand clothing and there is little stigma attached to it, making it a viable option for the circular economy in Spain. Furthermore, it has been found that the pandemic caused by COVID-19 did not have a major impact on the behaviour of second-hand clothing consumers. Ultimately, this work allows us to consider second-hand clothing as a positive part of the potential future of the textile industry. A future that uses resources already present in this planet and that is more sustainable and environmentally friendly.

[gl] O inicio da era da sociedade de consumo ou o fenómeno da moda rápida levaron ao planeta a xerar e acumular inxentes cantidades de residuos de roupa. Segundo datos da Asociación Ibérica de Reciclaxe Téxtil (ASIRTEX, 2019), en España descártanse unha media de 32,35 kg de roupa por persoa e só se procesan correctamente 1,7 kg. A economía circular, e dentro dela, a venda de moda de segunda man, constitúen un dos principais retos que debe afrontar o sector téxtil en materia de sustentabilidade. Polo tanto, este Traballo Fin de Grao pretende dar resposta a tres preguntas principais. En primeiro lugar, analizar a situación da roupa de segunda man en España. En segundo lugar, coñecer a posición adoptada polos compradores con respecto ao mercado de roupa de segunda man. E por último, determinar se o mercado de segunda man sería unha opción viable para a economía circular en España. En canto á metodoloxía, podemos afirmar que este traballo fai uso de diferentes métodos científicos. O método analítico-sintético aplícase na primeira parte do traballo (capítulos 1-3), onde se realiza unha revisión bibliográfica de publicacións anteriores. Tras esta revisión, de forma dedutiva, seleccionáronse as posibles variables que inflúen na decisión de compra, co obxectivo de deseñar un cuestionario estruturado. A análise empírica, pola súa banda, fai uso do método hipotéticodedutivo, baseado na análise descritiva dos datos primarios obtidos mediante a enquisa a 215 persoas. Finalmente, a partir da información analizada, de xeito inductivo, preséntanse as principais conclusións e achegas. A evidencia empírica mostra que en España máis da metade das persoas entrevistadas son consumidores de roupa de segunda man e que incluso os non compradores estarían dispostos a comprar de segunda man se se cumpren determinadas condicións. As persoas que consumen roupa de segunda man no noso país son consumidores centrados no estilo, pero, ao mesmo tempo, son conscientes do impacto ambiental da roupa de segunda man en relación coa roupa nova. Así mesmo, tamén estarían dispostos a gastar máis cartos en prendas que fosen sostibles. As respostas atopadas permítennos afirmar que a compra de roupa de segunda man é unha tendencia de compra que parece ir en aumento nos próximos anos. En xeral, os consumidores españois recibiron unha resposta positiva á roupa de segunda man e hai pouco estigma ao seu redor, polo que sería unha opción viable para a economía circular en España. Ademais, detectouse que a pandemia provocada polo COVID-19 non tivo un gran impacto no comportamento dos consumidores de roupa de segunda man. En definitiva, este traballo permítenos considerar a roupa de segunda man como parte positiva do potencial de futuro da industria téxtil. Un futuro que utilice recursos xa presentes no noso planeta e que sexa máis sostible e respectuoso co medio ambiente.