[en] The actions within a democratic society lie on the respect of fundamental rights that, constantly, must be defended. Issues such as access to information and transparency have gained relevance in the international political debate of recent years, and especially in front of the emergence and quick spread of social networks, public organizations, which are used to transmit information in a unidirectional way, are forced to change its communication pattern in regards to its users. The trend leads them to investigate their needs to strengthen their services and therefore, personalized the way they are provided. We intend, with this practical, professional project, to demonstrate the knowledge acquired during the development of the master's degree in Communication, protocol and events of the Universitat Oberta de Catalunya, proposing a digital communication plan for the National School of the Judiciary of the Dominican Republic, an educational institution of the public sector dedicated exclusively to the training of judicial servants under a b-learning educational methodology. In the analysis of the school's environment, we have detected that its communication strategy is based on daily publications on the website and social networks. A positive practice, which shows how visible and accessible the organization is, but has not been enough to meet the expectations of dispersed users throughout the country. Also, it is not just about issuing messages, but organization, by enhancing their systems, must ensure to maintain a two-way communication. To do this, we started with an investigation that combines qualitative and quantitative elements, seeking to provide a plan with the necessary information to detect real needs of the targeted public. The research has included interviews with executives, bibliographical reviews, on-site observations of the communicative behavior of external audiences, analysis of media channels, surveys to measure institutional image and perception virtually administered to an audience.

[es] Las actuaciones dentro de una sociedad democrática descansan sobre el respeto de unos derechos fundamentales que, constantemente, deben ser defendidos. Temas como el acceso a la información y la transparencia han ganado relevancia en el debate político internacional de los últimos años y sobre todo ante el auge de las redes sociales, las organizaciones públicas, acostumbradas a comunicar de manera unidireccional se ven en la obligación de cambiar su patrón de comunicación respecto a sus usuarios. La tendencia les lleva a ocuparse de investigar sus necesidades para fortalecer sus servicios de una manera más personalizada. Con este proyecto práctico profesionalizador se pretende demostrar los conocimientos adquiridos durante el desarrollo del máster en Comunicación corporativa, protocolo y eventos de la Universitat Oberta de Catalunya, planteando un plan de comunicación digital para la Escuela nacional de la judicatura de la República Dominicana, una institución del sector público dedicada exclusivamente a la formación de los servidores judiciales mediante una metodología educativa b-learning. Se confía en que la observación y el análisis de la información obtenida permitirán formular la estrategia correcta para cada tipo de público, conforme a la filosofía institucional en el entorno digital.