[ca] Les actuacions dins d'una societat democràtica descansen sobre el respecte d'uns drets fonamentals que, constantment, han de ser defensats. Temes com l'accés a la informació i la transparència han guanyat rellevància en el debat polític internacional dels últims anys i sobretot davant l'auge de les xarxes socials, les organitzacions públiques, acostumades a comunicar de manera unidireccional es veuen en l'obligació de canviar el seu patró de comunicació respecte als seus usuaris. La tendència els porta a ocupar-se d'investigar les seves necessitats per a enfortir els seus serveis d'una manera més personalitzada. En aquest projecte es pretén demostrar els coneixements adquirits durant el desenvolupament del Màster en Comunicació corporativa, protocol i esdeveniments de la Universitat Oberta de Catalunya, plantejant un pla de comunicació digital per a l'Escola Nacional de la Judicatura de la República Dominicana, una institució del sector públic dedicada exclusivament a la formació dels servidors judicials mitjançant una metodologia educativa b-learning. Es confia que l'observació i l'anàlisi de la informació obtinguda permetran formular l'estratègia correcta per a cada tipus de públic, conforme a la filosofia institucional en l'entorn digital.

[en] The actions within a democratic society lie on the respect of fundamental rights that, constantly, must be defended. Issues such as access to information and transparency have gained relevance in the international political debate of recent years, and especially in front of the emergence and quick spread of social networks, public organizations, which are used to transmit information in a unidirectional way, are forced to change its communication pattern in regards to its users. The trend leads them to investigate their needs to strengthen their services and therefore, personalized the way they are provided. We intend, with this practical, professional project, to demonstrate the knowledge acquired during the development of the master's degree in Communication, protocol and events of the Universitat Oberta de Catalunya, proposing a digital communication plan for the National School of the Judiciary of the Dominican Republic, an educational institution of the public sector dedicated exclusively to the training of judicial servants under a b-learning educational methodology. In the analysis of the school's environment, we have detected that its communication strategy is based on daily publications on the website and social networks. A positive practice, which shows how visible and accessible the organization is, but has not been enough to meet the expectations of dispersed users throughout the country. Also, it is not just about issuing messages, but organization, by enhancing their systems, must ensure to maintain a two-way communication. To do this, we started with an investigation that combines qualitative and quantitative elements, seeking to provide a plan with the necessary information to detect real needs of the targeted public. The research has included interviews with executives, bibliographical reviews, on-site observations of the communicative behavior of external audiences, analysis of media channels, surveys to measure institutional image and perception virtually administered to an audience.