[en] This research carries out the analysis of Corporate Social Responsibility (CSR) implemented by an SME in the Electronics, IT and Telecommunications domain in the Basque Country, applied to its Project Management (PM). All the three aspects (social, economic and environmental) of CSR are examined and what CSR is construed to be, and how a company can implement CSR in its project management is stated. This innovation to apply CSR associated to project management is an extremely interesting research avenue to analyse how CSR may be implemented in an SME that handles its projects according to "Project Manager Professional - PMP"-"Project Management Institute - PMI" which is nothing but the project management that we are going to follow; we also take into account the "Capability and Maturity Model - CMMI" for project management. Therefore, integration of CSR in the business projects of SME'S, happens because they know how to incorporate it in their activities. Social Responsibility is a matter of values and behaviours, and both must be clearly defined and must be known and accepted by all the stakeholders of the company. It should be pointed out that the company should always adapt to the customer's needs and expectations, it must put in place measures and actions to communicate all its staff and make them aware of that strategy by seeking tools for its implementation so that all the people in the company are able to embrace it (complaints and suggestions recording system, protocol to attend to them, database with customers features, etc.). Every projects team must perceive that each of its members, regardless of their role or degree of responsibility, is part of a project in which they are already aware of the impact of their tasks on the customer, on the territory and on the society and thus entails a number of commitments that materialise in actions that go far beyond just a mere management of projects. This allows to involve all or almost all people in the companies for the deployment of CSR via projects, thus covering almost the entire business activity, far from other models where CSR is only contemplated at the strategy level and by the directorship or management. We believe that CSR must be part of the corporate culture through the management of its projects, solving this way that CSR may fit into a minimum space and remain within a small group of people. Its flexibility, closeness between management and project manager, project team and other stakeholders, and the management of the Organisation itself must promote a better implementation of CSR in SME'S through the management of their projects. Accordingly, this thesis aims to perform a contribution to the entrepreneurial community as well as the academia with the creation of the RSE-GPP methodology and its later validation. The results of this work confirm that the designed methodology allows the RSE management through SME projects offering and additional value to them, which is translated as an improvement in competitiveness for companies due to exploitation of opportunities and threats and risks management detected through the management of a entrepreneurial responsability culture. In addition, a climate of trust with different groups of interest of the company is created, which is translated as a higher envolvement by the companies themselves, and theorically with better results in terms of responsability and professionality.

[eu] Ikerketa honek Euskal Herriko elektronika-, informatika- eta telekomunikazio-sektoreko ETE batean garatzen den Gizarte Erantzukizun Korporatiboa (GEK) aztertu du, proiektuen kudeaketa / zuzendaritzari aplikatuta (PBK). GEK zer den aztertu da hiru alderditatik (gizartea, ekonomia eta ingurumena) eta adierazten da GEK-tzat zer hartzen den eta enpresa batek nola ezarri dezakeen GEK bere proiektuak kudeatu eta zuzentzeko. GEK proiektuen kudeaketa eta zuzendaritzari lotuta ezartzeko berrikuntza honek ikerketa-egoera erabat interesgarria azaltzen du proiektuak "Project Manager Professional - PMP"-"Project Management Institute -PMI"-ren arabera kudeatzen dituen ETE batek GEK nola ezarri aztertzeko. Izan ere, hau da jarraituko dugun proiektuen kudeaketa / zuzendaritza; aintzat hartuko dugu, baita ere, "Ahalmen eta Heldutasun Eredua - CMMI" proiektuak kudeatzeko. Beraz, ETEetako enpresa-proiektuetan GEK integratzeko, hauek ezagutu behar dute haien ekintzetan nola ezarri. Gizarte Erantzukizuna balio- eta jokabide-multzoa da, eta bata zein bestea argi definitu behar dira enpresako interes-talde guztiek ezagutu eta euren gain hartu dezaten. Gogoan izan dezagun enpresa bezeroaren behar eta itxaropenetara moldatu behar dela uneoro, neurriak eta ekintzak jarri behar dituela langile guztiei estrategia hori jakinarazi eta sentsibilizatzeko. Horrez gain, hau ezartzeko tresnak eskaini behar ditu enpresako pertsona guztiek barneratu dezaten (kexu eta iradokizun erregistro-sistema, hauen arreta-protokoloa, datu-basea bezeroen ezaugarriekin eta abar). Proiektu bakoitzeko taldeak ulertu behar du kide oro, edozein dela bere eginkizuna edo erantzukizun-maila, proiektu baten parte dela, eta badakiela bere betebeharrek eragina dutela bezeroarengan, lurraldearengan eta gizartearengan, eta proiektuen kudeaketa hutsetik haragoko ekintzetan gauzatutako hainbat konpromiso dakartzala. Honi esker, enpresetako langile guztiak edo ia guztiak partaide izan daitezke proiektuen bidez GEK zabaltzean. Hortaz, ia enpresa-jarduera osoa bete daiteke; izan ere, beste hainbat eredutan GEK estrategia-mailan besterik ez da aztertzen, eta zuzendaritza edo gerentziatik baino ez. Gure ustez, GEK enpresa-kulturan ezarri behar da proiektuen kudeaketaren bidez, tarte txiki eta pertsona-talde murriztu bati mugatu ez dadin. Malgutasunari; gerentzia eta proiektu-buru, proiektu-talde eta beste interes-taldeen arteko gertutasunari eta erakundearen kudeaketa propioari esker, ETEetan GEK ezartzea hobetu behar da proiektuen kudeaketaren bidez. Zentzu honetan, tesi honek akademia eta enpresa komunitateei ekarpena egin nahi die RSE-GPP metodologia sortuz eta ondorengo balioztatzearekin. Lan honen emaitzek, diseinatutako metodologiak ETE-en proiektuen bitarteko RSE-en kudeaketa ahalbidetzen duela baieztatzen du hauei balio gehigarria eskainiz, eta horrela enpresaren lehiakortasua hobetuz, aukerak aprobetxatzen dituelako eta enpresa-erantzukizun kulturaren bitartez antzematen diren mehatxuak eta arriskuak kudeatzen dituelako. Gainera, enpresen interes taldeekin konfidantza giroa sortzen da, hauen konpromezua areagotuz eta teorikoki, emaitza profesionalago eta arduratsuagoak lortuz.