[en] This dissertation examines the role of the blog in the current literary space as a social phenomenon that has allowed established as an interdisciplinary publication format, used both by companies for advertising, publishing authors for literary works of various kinds, with journalistic intent and so on., beyond its original conception journal. The blog has generated a creative space network that provides access to digital publishing writers not necessarily familiar with the specialized or technical field involved and, in turn, has led to its own narrative formats. Some of these specific aspects of the blogoficciones narrative involving the use of a new conception of the author (which is exposed through the "avatar"), new relationships between author / avatar and readers and even literary critics, hypermedia resource integration, etc. . We see all these factors and subject them to critical analysis through a selection of works by Spanish-speaking authors who have achieved success and, at times, have been published as a book later. It is therefore our goal transmediality contemplate also involved in blogs born hypermedia narrative as a literary form that is located next to the regular publication fee and even melodramatic, but adapted to the uses of online cultural consumption typical of the beginning of this century. This thesis therefore prospects that have not been contemplated from the scientific study for the blog, studied in fields such as sociology, advertising or journalism, but despised and misunderstood in the field of digital literature, except in marginal studies.

[es] Esta tesis doctoral estudia el papel del blog dentro del espacio literario actual como fen?meno social que le ha permitido establecerse como un formato de publicaci?n interdisciplinar, empleado tanto por empresas con fines publicitarios, autores para la publicaci?n de obras literarias de diversa ?ndole, con intenci?n period?stica, etc., m?s all? de su concepci?n original de diario personal. El blog ha generado un espacio creativo en Red que facilita el acceso a la publicaci?n digital a escritores no necesariamente especializados o familiarizados con el campo tecnol?gico implicado y, a su vez, ha derivado en formatos narrativos propios. Algunos de estos aspectos narrativos espec?ficos de las blogoficciones implican el uso de una nueva concepci?n del autor (que se expone a trav?s del "avatar"), nuevas relaciones entre autor/avatar y lectores e incluso cr?ticos literarios, la integraci?n de recursos hipermedia, etc. Contemplamos todos estos factores y los sometemos a un an?lisis cr?tico a trav?s de una selecci?n de obras de autores en lengua espa?ola que han conseguido triunfar y, en ocasiones, se han editado posteriormente como libro. Por tanto, es nuestro objetivo tambi?n contemplar la transmedialidad implicada en la narrativa hipermedia nacida en blogs como un formato literario que se sit?a pr?ximo al canon de publicaci?n regular e incluso folletinesca, pero adaptada a los usos de consumo cultural en l?nea propios del principio del presente siglo. Esta tesis aborda, por tanto, perspectivas que no han sido contempladas desde el estudio cient?fico para el blog, estudiado en campos como la sociolog?a, la publicidad o el periodismo, pero despreciado e incomprendido en el terreno de la literatura digital, salvo en estudios marginales.