[en] This work is developed for the creation of a Strategic Plan for Sustainable Tourism that serves as a tool for tourism management of the As Fragas do Eume Natural Park and contributes to promote tourism, social and economic development of the destination and its surroundings. The lack of planning leads to an ineffective management, where actions are carried out in a non- consensual manner, without a common project. Therefore, for its formulation, all the agents involved have been taken into account: the public sector, the private sector and the local population. It establishes the guidelines to be followed in the short, medium and long term. The plan is based on an in-depth internal and external analysis in which direct geographic observation, a visitor survey and a Delphi method among the agents involved have been carried out. The results of the analysis allow us to perceive a high number of weaknesses in relation to the conservation of natural resources, infrastructures and tourist services. There is certain abandonment in relation to the management and quality of the destination. On the other hand, the study confirms the growing interest in the natural space and nature tourism, and confirms its great tourism potential based on strengths such as its rich heritage. For decision-making purposes, the SWOT analysis is complemented by a CAME analysis, on which the proposed strategic lines are based, which include actions in line with the establishment of a sustainable tourism model. The strategic lines are based on the conservation of the natural heritage, the organization of the traffic of cars and people, the improvement of the tourist product and its promotion.

[gl] Elabórase este Traballo Fin de Máster para a creación dun Plan Estratéxico de Turismo Sostible que sirva como ferramenta de xestión turística do Parque Natural Fragas do Eume e que contribúa a impulsar o desenvolvemento turístico, social e económico do destino e a súa contorna. A falta de planificación desemboca nunha xestión pouco efectiva, onde as accións se levan a cabo de maneira non consensuada, sen un proxecto en común. Por iso, para a súa formulación, tivéronse en conta a todos os axentes involucrados: sector público, sector privado e poboación local. Nel establécense as directrices para seguir a curto, medio e longo prazo. O plan elaborado apóiase nunha profunda análise interna e externo no que se realizou observación xeográfica directa, unha enquisa a visitantes e un método Delphi entre os axentes implicados. Os resultados da análise permítennos percibir un elevado número de debilidades en relación á conservación dos recursos naturais, as infraestruturas e os servizos turísticos. Apréciase un certo abandono en relación á xestión e calidade do destino. Doutra banda, o estudo confirma o crecente interese polo espazo natural e o turismo de natureza, e confirma a súa gran potencialidade turística baseada en fortalezas como o seu rico patrimonio. Para a toma de decisións, a análise DAFO compleméntase cunha análise CAME, análise sobre o que se asintan as liñas estratéxicas propostas, que inclúen accións en liña coa instauración dun modelo de turismo sostible. As liñas estratéxicas baséanse na conservación do patrimonio natural, a organización do tráfico de coches e persoas, a mellora do produto turístico e a súa promoción.