[en] In this document, firstly, the project is analysed internal and externally. The opportunities and threats the market presents are taking into account, and the strengths and weaknesses of Formula Drone project. Having done SWAT analysis, some aims to reach are proposed. To achieve those goals, some marketing strategies have to be chosen, such as corporative, segmentation, positioning and functional. Relating to corporative strategy, differentiation has been taken, giving the best service possible to clients, in this case, students. After defining the corporative strategy, it has been decided which segments of population are directed to the strategies. The aim public of the strategies is going to be analysed in the external analysis of the market: both students of the college and university. Through the positioning strategy, it is wanted the children to know that they will study a lot, it is the best option and finally, that it is going to be worthy for their future. According to the communication strategy, the university wants to increase the number of students in the degree of engineering telecommunication. The commercial actions that are derived from the marketing strategies are all related to communication: On the one hand, some traditional communication strategies are going to be used, such as designing a logo, put posters, go to fairs, schools and open days and giving a welcome. On the other hand, digital strategies are going to take into account, like creating a blog and accounts in social networks or online publicity. After designing the marketing plan, risks of not having designed well are taking into account and which conclusions can be drawn after doing this work.

[eu] Dokumentu honek lehendabizi proiektua bai barne zein kanpotik analizatzen du. Alde batetik, merkatuak aurkezten dituen aukerak eta mehatxuak, eta bestetik, Formula Drone proiektuak dituen indarrak eta ahultasunak. Behin AMIA analisia eginda, atzeman nahi diren helburu batzuk proposatu dira. Helburu hauek lortzeko, marketin estrategia batzuk aukeratu behar dira, hala nola, korporatiboak, segmentazioa, posizionamendua eta funtzionala. Korporatiboari dagokionez, desberdintze estrategiarekin apustu egin da, bezeroei zerbitzu hoberena eskainiz, kasu honetan, ikasleei. Behin estrategia korporatiboa definituta, estrategiak zein segmentuetarako zuzenduta daude aukeratu da. Publiko objektiboa merkatuaren kanpo analisian aztertuko da: bai batxilergoko zein unibertsitateko ikasleak. Posizionamendu estrategiaren bidez, ezagutzera eman nahi da proiektu hau baliozko proiektu bat dela, eta ikasleen etorkizunerako baliagarria izango dela. Komunikazio estrategiaren bitartez unibertsitatean ikasle gehiago matrikulatzea nahi da telekomunikazio ingeniaritza graduan. Marketin estrategietatik eratortzen diren estrategia komertzialak komunikazioarekin erlazionatuta daude guztiak:Alde batetik komunikazio bide tradizionala hartuko da, logotipo bat diseinatuz, panfletoak edo kartelak ipiniz, ferietara, ate irekietara eta eskoletara joanda eta harrera bat eskainiz. Beste aldetik, komunikazio estrategia digitalak daude, hala nola, bloga, sare sozialak edota online publizitatea. Marketin planaren diseinua egin eta gero, hau gaizki diseinatzearen arriskuak kontuan hartzen dira, eta zer ondorio atera daitezkeen lan honi egin ondoren.