[en] The aim of the project is to develop a marketing plan due to analyse the idea about launching a new business company, which has an innovative role. This Final Degree Project (FDP) will decide about the decision of creating the new enterprise by being able to detect todays and further necessities of the potential clients (industrial companies). The creation of the new enterprise has the objective to develop a new Application to ensure the companies to establish connections in order to have common benefits. The name of the Application is Partalk, the same as the company. In order to search their ideal partner, the companies can register in the Application and give their contact details to enable other enterprises to see them and contact with them to establish their common commercial relation. According to the wide range of location areas to do it, initially, the plan is focus in the region of the Basque Country so it will possible to create connections between the different industries. Due to the plan, the benefits of it will be very interesting to search because it is not only to talk about the viability of the company; it is also to be considered as a guide for the little companies who just entered in the market. It is not easy to settle a marketing plan and less if the company has to arrange all the resources, not only to improve its position in the market but also to start to develop the idea it self During the project, the competitors inside the Application market will be analysed such as the range of Applications already in the market as well as other exhibitions which are done all over the country, where companies can go to show their products and services. According to the result of the inner and outsider analysis, with a DAFO matrix, the strategies and plans to follow based on the characteristics of the company, complemented with the study of the potential risks. Because of the recent changes in the marketing science, the project contents a digital marketing plan is also going to be done so the comparison between both plans is possible and, in view of the facts, explain the deductions that have been reached to make the decision to carry out or not the idea. This idea is developed with concepts like the e-commerce and "the internet of things". Summing up, this believed that this Digital Marketing has a positive impact for all the enterprises due to the recent importance of the virtual world.

[eu] Proiektu honek enpresa teknologiko berri baten Marketin Plana egitea du helburu. Gradu Amaierako Proiektu (GAP) honek, enpresaren bideragarritasuna ikertzeko balio du. Partalk izeneko enpresa berri hau aplikazio mobil bat da eta sektore industrialeko enpresen artean merkataritza harrenak ahalbidetzeko balio du. Helburu nagusia enpresek beraien kide idealak aurkitzea da, eta horretarako sail industrialeko enpresak erregistratzen dira beraiei buruzko informazioa emanez. Horrela, enpresak beraien artean harremanetan jar daitezke eta partners bilakatu. Enpresek aplikazioari beraien informazioa ematen diote. Beste enpresa batzuek haien perfilak eta ezaugarriak ikus ditzakete eta ondo iruditzen bazaizkie, harremanetan jartzen dira. Proiektuak, lehenik eta behin Bizkaiko enpresak ikertuko ditu eta gero, posiblea izango litzateke beste lurralde zein sektoreetara hedatzea. Garrantzitsua da Partalk merkatu sail berrietara zabaltzea eta aztertzea ea arrakasta izango duen bertan, honek erabakiko baitu aplikazio berriaren onarpena eta ondorioz beraren iraunkortasuna. Proiektu honen beste helburuetako bat enpresa txikiek beraien Marketin Planak ezartzeko erraztasunak eskaintzea da edota zeukatena berristea, horrela, aurrera jarraitzeko ahaleginak bateratuz. Proiektuan zehar, merkatuko lehiakide posibleak aztertzen dira, gaur egun existitzen diren App ezberdinak eta estatu mailan burutzen diren feriak. DAFO matrizearen bidez, estrategiak zein enpresa motaren arabera jarraituz beharreko ekimen planak finkatzen dira, egon daitezkeen arriskuez gain. Azken aldian Marketin munduan gertatutako aldakuntzen ondorioz, enpresa barruko Marketin Plan digitalaren garapena ahalbidetzen duten zenbait jarraibide azaltzen dira. Plan digitalak kontsumitzaileen tendentziak biltzen ditu momentuan, bezeroek interneten egiten dituzten bilaketen arabera. Ideia hau e – commerce eta 'el internet de las cosas'-en bidez garatzen da. Marketin Plan honek eragin onuragarria du gaur egun existitzen diren enpresetan, mundu birtualak duen garrantziagatik.