[ca] Amb aquest treball pretenem explorar la relació entre l'emissor i l'executor freelance en la fase de creació i execució dels esdeveniments corporatius i institucionals a Catalunya durant l¿etapa més dura de la pandèmia (març 2020/març 2021). Els objectius específics d'aquesta recerca són analitzar el paper en la relació emissor/executor que han tingut els professionals freelance del sector dels esdeveniments (executors externs) durant aquest període, comprendre el vincle emocional entre l'executor i l'emissor i predir com pot influir en la futura presa de decisions en moments d'incertesa com la crisi sanitària i, finalment, analitzar de quina forma la COVID-19 ha afectat la manera de relacionar-se entre ells a nivell professional i personal. El disseny d'aquesta recerca té una aproximació qualitativa. La mostra consta de 5 esdeveniments corporatius autogestionats amb subgestió parcial a professionals freelance externs que han tingut lloc dins el context escollit. Com a tècnica de recollida i anàlisi de dades es fan 10 entrevistes en profunditat a 5 emissors i 5 executors. També hem tingut en compte que els emissors fossin prou representatius dels diferents tipus d'empreses i entitats que acostumen a ser subjectes promotors d'esdeveniments (empreses, fundacions i institucions públiques). Els resultats demostren la potència del vincle de confiança entre l'emissor i l'executor freelance d'esdeveniments corporatius i institucionals a Catalunya, un terreny fins ara molt poc explorat, i com aquesta relació de fidelitat mútua és clau en temps de pandèmia perquè fa que l'executor tingui la força per a poder actuar de revulsiu i d'agent innovador de cara a l'emissor, que l'escolta i es deixa aconsellar, precisament per aquest vincle que ja existeix entre ells i que es reforça en temps de crisi sanitària. També demostra que, fruit d'aquesta experiència en condicions extremes, hi ha una mirada diferent per part dels emissors cap a la concepció de futurs esdeveniments.

[en] The aim of this dissertation is to explore the relationship between the transmitter and the freelance executor in the creation and execution phase of corporate and institutional events in Catalonia during the toughest stage of the pandemic march 2020/ march 2021 . The specific objectives of this research are the following: Firstly, to analyze the part freelance professionals in the event sector external executors played in the transmitter/executor relationship during this period of time. Secondly, to understand the emotional link between the transmitter and executor. Third, to predict how it can influence future decision-making processes during uncertain times such as the health crisis. Lastly, to analyze how COVID-19 has affected the way of communicating between them on a professional and personal level. This research's design has a qualitative approach. The sample consists of five self-managed corporate events with a partial sub-management through external freelance experts that have taken place within the chosen context. The system followed for the collection and analysis of data is the following: 10 in-depth interviews to 5 transmitters and 5 executors. In addition, it has been taken into account that the transmitters who were interviewed were representative of the different types of companies and entities that are usually ¿promoting subjects of events companies, foundations and public institutions. The results prove the strength of the trust bond between the transmitter and freelance executor of corporate and institutional events in Catalonia, a field that has not been widely explored, and how this mutual relationship of loyalty is key during this pandemic because it gives the executor enough power to be able to act as a kick-start and at the same time as an innovative agent towards the transmitter, who pays attention and listens to advise, precisely because of this already-existing bond between them that is reinforced during this time of health crisis. The results also prove that, thanks to this experience in extreme conditions, the transmitters have a different outlook towards the realization of future events.