[en] The digitization of fashion companies is a complex process that encompasses all levels of the organization and requires a high degree of involvement from all members of the company, from management to each of its employees, as well as customers. The present project concludes that the appearance of new technologies and the great competitiveness of companies at a digital level has led companies to the need for a profound digital transformation, to, in this way, remain competitive in the market. An exhaustive analysis of the market, the sector and the company's resources are necessary to establish clear objectives that provide the correct implementation of a good strategy, to achieve the company's digital transformation. For this, the present work will seek as an objective to determine what digital transformation is, the causes that promote it, and how it affects the different areas of the company. Likewise, the key points to start digitization and the obstacles and benefits that this entails will be established. Inditex, as a benchmark in the sector, has been able to adapt to the changes and needs of the market by continuously improving processes and implementing technologies, thus achieving one of the best supply chains in the world, which provides great benefits and stability to the company. This study clarifies that, thanks to its constant digital transformation, the group has managed to remain firm during the covid-19 crisis in an impeccable manner, returning to pre-pandemic figures in a matter of months, which without a deep digitization of all company levels would not have been possible. Its "Horizon 2022" plan created in 2012, where the digital transformation plan was established, has been key. In addition, it establishes clear objectives in its digital future, remaining pioneers in digitization. With the study of the case of Inditex, the objective is to clarify the trajectory of the digital transformation of the company, how it has affected the different areas of it, the way in which they have overcome the covid-19 crisis and what is proposed in a near future in terms of digitization. The methodology to respond to these objectives has been the study of secondary sources, using both bibliographic reviews and the study of data analysis of consolidated reports, in the case of the Inditex case study chapter. Through these memories, graphs and tables of our own elaboration have been made, reaching the conclusions commented on in the graphs from said data. Therefore, the bulk of the work is based on quantitative and, to a lesser extent, qualitative research, in the sense that bibliography is described that is not focused on data and that is only describing information.

[gl] A dixitalización das empresas de moda é un proceso complexo que abarca todos os niveis da organización e que require un alto grao de implicación de todos os membros da empresa, desde a dirección ata cada un dos seus empregados, así como dos clientes. O presente proxecto conclúe que a aparición das novas tecnoloxías e a gran competitividade das empresas a nivel dixital levou ás empresas á necesidade dunha profunda transformación dixital, para, deste xeito, seguir sendo competitivas no mercado. É necesaria unha análise exhaustiva do mercado, do sector e dos recursos da empresa, para establecer uns obxectivos claros que aporten a correcta implantación dunha boa estratexia, para lograr a transformación dixital da empresa. Para iso, o presente traballo buscará como obxectivo determinar que é a transformación dixital, as causas que a impulsan, e como afecta ás distintas áreas da empresa. Así mesmo, estableceranse os puntos clave para iniciar a dixitalización e os obstáculos e beneficios que isto supón. Inditex, como referente no sector, foi quen de adaptarse aos cambios e necesidades do mercado mellorando continuamente os procesos e implantando tecnoloxías, conseguindo así unha das mellores cadeas de subministración do mundo, que proporciona grandes beneficios e estabilidade á empresa. empresa. Este estudo aclara que, grazas á súa constante transformación dixital, o grupo conseguiu manterse firme durante a crise do covid-19 dun xeito impecable, volvendo en cuestión de meses ás cifras anteriores á pandemia, que sen unha dixitalización profunda de toda a empresa en todos os niveis non sería posible. O seu plan "Horizonte 2022" creado en 2012, onde se estableceu o plan de transformación dixital, foi clave. Ademais, establece obxectivos claros no seu futuro dixital, sendo pioneiros na dixitalización. Co estudo do caso de Inditex preténdese aclarar a traxectoria da transformación dixital da empresa, como afectou aos distintos ámbitos da mesma, a forma en que superaron a crise do covid-19 e o que se propón nun futuro próximo en materia de dixitalización. A metodoloxía para dar resposta a estes obxectivos foi o estudo de fontes secundarias, utilizando tanto as revisións bibliográficas como o estudo da análise de datos de informes consolidados, no caso do capítulo do estudo do caso de Inditex. A través destas memorias confeccionáronse gráficos e táboas de elaboración propia, chegando ás conclusións comentadas nas gráficas a partir de ditos datos. Polo tanto, o groso do traballo baséase en investigacións cuantitativas e, en menor medida, cualitativas, no sentido de que se describe unha bibliografía non centrada nos datos e que só é a descrición da información.