[en] Due to the rapid development of the global economy, many companies choose to diversify its strategic choice. In addition, the incorporation of new economic activities has become indispensable to become or remain a company with future. For this reason, diversification has attracted the attention of the business world, as well as numerous researchers from different areas in recent decades, seeking to identify the factors that affect it, and demonstrate its impact on business performance. On the other hand, the advance of information technology has become essential ingredient for business survival, improving activities in the value chain of an organization and generating different changes in both business models as their strategy. These changes caused by the influence of these technologies have been equally relevant in studies of scholars of management in recent years to see its importance as a link between the strategy of the firm and its business processes. From an extensive review of the literature on aspects related to business diversification and information technology and communication, different arguments that can associate these two components have been identified. In this review we have seen the significant role played by the study of business diversification and how for decades the technological tools have been influential both in strategic decision making and business results. Given this scenario, this investigation has been raised for the purpose of obtaining evidence of the relationship between the level of use of Information Technology and communication and business diversification, particularly in companies belonging to the autonomous community of Basque Country. Therefore, it is proposed to analyse the relationship between two key factors in business: technology and strategy, due to the need for studies that contextualize is relationship. As contributions to this study, it has been confirmed the importance of these technologies on the implementation of the corporate strategy it is. It has also been demonstrated its impact on the performance of diversified companies, seen from different perspectives (as a direct agent, mediator or moderator). Finally, we have identified the technologies that have the greatest impact on the elements of the performance of business in which the organization participates.

[eu] Ekonomia globalaren garapen azkarraren ondorioz, enpresa askok dibertsifikazio estrategia aukeratzen dute, gainera jarduera ekonomiko berriak txertatzea ezinbestekoa da eraldatzeko edo etorkizuneko enpresa bat izaten jarraitzeko. Arrazoi horrengatik, azken hamarkadetan, dibertsifikazioak enpresa munduaren arreta lortu du, baita hainbat arlotako ikertzaileena ere. Azken hauek, dibertsifikazioari eragiten dioten faktore erabakigarriak identifikatu eta enpresa jardueran duten eragina erakutsi nahi izan dute. Beste alde batetik, informazioaren teknologiak beharrezko osagai bihurtu dira negozioaren biziraupenerako, alde batetik, erakunde bateko balio kateko jarduerak hobetu dituzte eta bestetik, aldaketak eragin dituzte negozio eredu eta estrategietan. Teknologien eraginez sortutako aldaketa hauek ere, azken urteetako ikerketa akademikoetan garrantzia izan dute, zeintzuetan negozioaren estrategiaren arteko eta negozio-prozesuen arteko lotura gisa duten garrantzia erakusten duten. Enpresa dibertsifikazioari eta informazio eta komunikazio teknologiei buruzko berrikuspen bibliografiko sakon batetik abiatuta, bi osagaiak lotzen dituzten argumentuak identifikatu dira. Berrikuspen honetan frogatu da azken hamarkadetako dibertsifikazioari buruzko ikerketek izan duten garrantzia eta erreminta teknologikoak erabaki estrategikoak hartzerakoan eta enpresaren emaitzetan eragina dutela. Honen aurrean, ikerketa honekin lortu nahi izan dena da informazio eta komunikazio teknologien erabilera mailaren artean eta dibertsifikazio enpresarialaren artean dagoen lotura egiaztatzen duten ebidentziak lortzea, bereziki, Euskal Autonomia Erkideko enpresetan. Hortaz, enpresa alorreko bi faktoreren arteko harremana aztertzea proposatu da: teknologia eta estrategia, hauen arteko harremana testuinguruan jarriko duten azterketen beharraren ondorioz. Azterketaren ekarpenen artean, teknologia horiek enpresaren estrategiaren inplementazioan duten garrantzia berresten dela aipatu da. Halaber, agerian jarri da enpresa dibertsifikatuen errendimenduan duen eragina, hainbat perspektibatatik ikusita (zuzeneko eragile, bitartekari edo moderatzaile moduan). Gainera, identifikatu egin dira erakundearen partaidetza duten negozioen errendimendua osatzen duten elementuen gain eraginik handiena duten teknologiak.