Question: where did the idea of walmart come from
Answer: At some point Sam Walton made the decision to achieve higher sales volumes by keeping sales prices lower than his competitors by reducing his profit margin . Inspired by the successes of other discount department store chains , Walton opened the second store in Harrison , Arkansas that year . Responsible for the purchase and maintenance of signage , Walton 's assistant , Bob Bogle , came up with the name `` Wal - Mart '' for the new chain