# Digital Skills For The Uk Economy

A report by ECORYS UK JANUARY 2016 

## Contents

| Executive Summary                                                             |     |   1 |
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| Introduction                                                                  | 1   |     |
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| Methodology                                                                   |     |   1 |
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| Key Findings                                                                  | 2   |     |
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| Key Risks                                                                     |     |   2 |
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| Opportunities                                                                 | 3   |     |
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| Bottlenecks, Barriers and Market Failures                                     | 3   |     |
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| Recommendations                                                               | 4   |     |
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| Introduction                                                                  |     |   8 |
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| Scope of the study                                                            | 8   |     |
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| Study context                                                                 | 11  |     |
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| The UK digital economy                                                        |     |  11 |
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| Digital skills for citizenship, social and economic inclusion                 |     |  12 |
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| Methodology                                                                   |     |  13 |
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| Task One: Literature Review (Assessing demand and supply of digital skills)   | 14  |     |
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| Task Two: Stakeholder/focus group interviews                                  | 15  |     |
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| Task Three: Case studies                                                      |     |  16 |
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| Structure of the report                                                       | 16  |     |
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| Definitions and Frameworks of Digital Skills                                  | 17  |     |
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| Digital skills definitions                                                    | 17  |     |
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| Current and future demand for digital skills in the UK economy                | 25  |     |
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| Digital skills requirements                                                   |     |  25 |
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| Digital skills gaps                                                           |     |  27 |
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| Digital skills shortages                                                      |     |  30 |
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| Future requirements                                                           |     |  33 |
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| Case studies                                                                  | 36  |     |
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| Routes used to meet UK digital skills requirements (supply of digital skills) |     |  48 |
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| Education and training routes                                                 |     |  48 |
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| Influencers and barriers                                                      |     |  53 |
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| Responses to the demand for digital skills in the UK                          | 55  |     |
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| Government initiatives                                                        | 56  |     |
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| System, Sector and Business Level Initiatives                                  | 60   |
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| Examples of action at the local enterprise and local government level include: | 62   |
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| Risks and opportunities in addressing digital skills needs in the UK           | 68   |
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| Risks and opportunities                                                        |      |
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| Conclusions and recommendations                                                | 75   |
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| Conclusions                                                                    |      |
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| Key Risks                                                                      |      |
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| Opportunities                                                                  | 76   |
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| Bottlenecks, Barriers and Market Failures                                      | 76   |
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| Recommendations                                                                | 78   |
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| Annex one: Summary of digital skills frameworks A1                             |      |
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| Annex two: Topic Guide A9                                                      |      |
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| Annex three: Digital skills initiatives A15                                    |      |
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| Annex four: Consolidated Bibliography                                          | A34  |
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## Executive Summary Introduction

This study examines the demand and supply of digital skills in the UK and reviews the risks for the UK if the digital skills needs of the population and businesses are not addressed. The findings of the study will inform the government's digital strategy, as a key element of the Productivity Plan. The study addressed four key questions:  

1. What is the current demand for digital skills across the economy and what are the 
different types of digital skills requirements?  
2. What barriers and market failures to the development of digital skills have emerged 
during the last decade?  
3. What are the areas of shortage or mismatch (skill mismatch is defined as the gap 
between an individual's job skills and the demands of the job market) of digital skills in the workforce?  
4. How can the supply of digital skills meet the demand of the labour market?  

## Methodology

The methodology adopted first involved an extensive literature review using a range of sources to provide an overview of the current debate on the demand for digital skills in the UK; supply of digital skills; skills gaps and future digital skills requirements. It also considered the role of education and training in the skills pipeline, through which key digital skills relevant to society and the economy can be supplied. An assessment of existing digital skills definitions, and digital frameworks was undertaken to inform the study. This assessment resulted in the identification of three broad categories of digital skills requirements: 

1. Basic digital literacy skills (empowering individuals): skills needed by every citizen to 
become 'digitally literate'. These are the skills needed to carry out basic functions such as using digital applications to communicate and carry out basic internet searches. Cyber security sits under this category. 
2. Digital skills for the general workforce (upskilling for the digital economy): all of 
category 1, plus skills needed in a workplace and generally linked to the use of applications developed by IT specialists. While the digital skills needed by the workforce are likely to differ across sectors, there will be some minimum requirements linked to processing information that will be applicable across all sectors. 

3. Digital skills for ICT professions (digitally innovative and creative individuals, 
organisations and businesses): All of categories 1 and 2, plus skills needed to work across the diverse IT sector. They include digital skills linked to the development of new digital technologies, and new products and services. Such skills are needed if the 
UK is to compare favourably with other nations in relation to ICT investment and utilisation.  
Consultations were carried out with a range of strategic stakeholders, employer-led partnerships and Government agencies. These included the Sector Skills Councils, Sector Bodies, National Skills academies, and policy level stakeholders such as the Skills Funding Agency, and representatives from the Government's Digital Economy Unit (DEU). The interviews explored the types and levels of digital skills required by different sectors and occupational groups, to test the literature review findings, and the types of bottlenecks or barriers that contribute to digital skills gaps and shortages in the UK. They also explored education and training routes into digital roles, challenges or issues that influence the supply of skills in the UK, and, future skills training in digital skills and the issues that are likely to influence the development of digitally relevant courses for specific sectors. Five case studies were developed, focusing on job types that exemplify a variety of occupations for which recent developments in ICT have resulted in a major change in the digital skills needed to carry out the specific roles linked to these occupations in the UK, or which have resulted in the emergence of a new occupation. These are in financial services, healthcare, the creative sector, Big Data, and logistics. The study examined existing as well as future demands for digital skills in the UK economy. The routes used to meet the digital skills needed by employers in the UK were then reviewed, also considering the current barriers and market failures facing businesses in accessing digital skills. It drew on the literature review and interviews with stakeholders. The study then reviewed the risks and opportunities associated with actions (or lack thereof) linked to addressing digital skills needs in the UK, specifically in terms of market failures resulting from digital skills gaps, and the impact of these on the economy. It also reviewed the opportunity of improving digital skills with respect to the impact on the national economy.  

The study sets out its conclusions under three thematic areas as follows:  

## Key Risks

1. A shortage in suitable digital skills for digital jobs persists in the UK labour market. This 
is a major risk to business growth, innovation and broader societal development.  
2. By not effectively linking supply of digital skills to immediate, medium, and long-term 
demand, the relative ranking of the UK, in terms of investment in IT and utilisation compared to other major countries, is slipping. This may make the UK a less attractive investment location and place to do business. 
 

3. While there are digital skills needs within sectors that are primarily 'digital' in their 
operations, there are wider challenges within the economy as a whole. Digital skills need to improve continuously across the whole UK population so that all sectors and organisations can maximise their competitive potential offered by the rapidly 
developing applications of digital technologies.  
4. There is a need for action to be taken to re-skill the workforce continuously to ensure 
that new market segments that require digital skills can be exploited.  
5. The widespread acquisition of digital skills offers particular growth opportunities for the 
UK economy but opportunities are often constrained by a lack of relevant digital skills within the labour force. As demand for digital skills outstrips supply, employers across a 
wider range of sectors are experiencing digital skill gaps within their workforce, and encountering difficulties in filling advertised vacancies (particularly in high level roles such as developers).  

## Opportunities

1. There is a clear link between market competitiveness and the uptake and application of 
digital technology in the workplace. Firms that have a developed ICT infrastructure and that take advantage of digital technologies tend to be the most competitive. Conversely, a lack of digital investment and infrastructure can place companies at a competitive disadvantage.  
2. Significant value can be added to the UK economy and society through better 
investment in digital skills. This not only relates to job creation but also firm productivity and scaling-up markets for companies including SMEs. 
3. The contribution of digital skills to the performance of the economy is substantial. The 
'tech sector' alone represents 6% of the UK economy with an estimated GVA per 
person in the region of £91,800, well above the UK average. Given the large number of opportunities that are likely to be available, strong investment in digital skills would 
likely bring about a very good return on investment to the UK economy.  

## Bottlenecks, Barriers And Market Failures

1. The shortage in digital skills represents a key bottleneck for industry and is linked to 
one in five of all vacancies. Currently, 72% of large companies and 49% of SMEs are suffering tech skill gaps. There is a clear mismatch in the types of skill offered by the labour market and those demanded. In different ways and to different extents, this trend is likely to be holding back the growth of tech and non-tech companies alike (but further evidence on the types of problems emerging would support the argument).  
2. There is an increasing range of activities and occupations where digital skills are 
needed but supply is not adequate.  
3. There is a lack of awareness of career opportunities within the digital sector, 
sometimes reflecting skill and gender stereotypes around the types of roles that exist. Barriers exist especially for women who are under represented on higher education courses in computer related subjects, and within the industry as a whole.  
4. Routes for the supply of digital skills are mainly via education and training routes 
delivered by education institutions. There are challenges in matching the speed of change in the education sector, for example in changing curricula and training, to the speed of demand, and the rapidly changing skill sets needs in the economy and 
society.  
5. Assessing digital skills needs is challenging: While broad types of digital skills have 
been defined in terms of use, formal classification and recognition of skills and learning outcomes are less clear. This makes it difficult for employers to assess the digital skills of employees and applicants.  
6. While there is a policy ambition for improving digital skill provision to ensure that digital 
skills development is integrated in curricula across all stages of education, the provision of digital skills at present is variable and inconsistent. While IT is extensively used in the primary and secondary education levels there still is much to be done to ensure that it is effectively used in teaching and learning (especially that teachers are digitally skilled), that gender stereotypes are overcome, and that learners are motivated to acquire digital skills through an awareness of the career potential they bring. 
7. The digital skills of staff across the education and training system are uneven, and it is 
often not mandatory for staff to 'upskill' digitally. A learner's digital education will depend on the digital competencies and skills of those teaching them, as well as awareness and adaptability of education institutions to changes in technology. 
8. Many companies are neither effectively maximising the potential of new technologies 
nor the talents of their employees. As a result, opportunities are missed and performance is not maximised. 
9. There seems to be insufficient provision, insufficient knowledge, or uneven availability, 
of appropriate business support services linked to the digital skills agenda.  
10. 
Parent and teachers are not appropriately informed to support children with their decision-making around career and skills development. A significant minority of parents consider digital skills as irrelevant to career prospects. These attitudes need to change if appropriate guidance is to be offered to future participants in the labour market.  

## Recommendations

The recommendations focus on the role of central government in providing economic policy direction, national focus and leadership. They also point to the critical roles of employers, the education sector and local government and agencies in delivering solutions that address the digital skills gaps and shortages in the UK.  
 

## Recommendation 1: Government Should Provide Leadership, Coordination, And Key Resources In Establishing The Conditions For Digital Skills Development

1. Ensure that digital skills are learned pervasively at all stages of education and 
training. Government should set in place changes so that digital skills are embedded in education and training, enabling individuals to participate fully in the modern digital economy, whether as tech specialists, leaders of digitally-enabled businesses or workers in digitally-enabled jobs across the economy. As a minimum, all children should leave school digitally literate, with the skills needed in the workplace and to realise social outcomes. To this end, digital literacy should be seen as a core skill alongside English and Maths. 
  
2. Focus education policy on skills of strategic importance to the nation. 
Government should work with industry to understand which digital skills are of particular strategic importance to the nation and to identify emerging trends such as those identified in this report. Strategies should be put in place to address shortages in these areas of strategic importance, including cyber security, big data, the Internet of Things, apps, mobile and e-commerce.   
 

## Recommendation 2: Employers Should Take Ownership Of Digital Skills Development

1. Collaborate at a national level.  
Employers should collaborate, through networks and partnerships, to develop coherent national approaches to raising digital skills levels, bringing together digital leaders from all sectors. For example, industry should take a lead role in researching key productivity gaps with their relevant business/sector, so they can understand the advantages of upskilling and future proofing their workforce. 
2. Lead on setting standards. 
Employers should play a lead role in setting the minimum standards that individuals      are expecte are expected to acquire through education and training, including the digital skills that are transferable across different roles, for  example, cyber security, digital marketing etc. 
3. Build the skills of their own employees. 
Employers should ensure existing staff have the training to keep their digital skills updated, and develop active recruitment and development strategies to maximise the digital skills of their workforce. 
4. Foster lifelong learning. 
Employers should help embed a culture which recognises and builds on the latent talents of their employees, actively supporting their learning through a wide range of learning approaches, to prepare them for future roles in the UK workforce. This could involve a mixture of vocational on-the-job training and employer led short courses with academic accreditation. 

 

## Recommendation 3: The Education Sector Should Develop And Adapt Their Offers To Meet The Changing Needs Of The Digital Economy, Working Within The Policy And Funding Frameworks Established By The Department For Business, Innovation And Skills; Education; And Culture Media And Sport

1. Coordinate with stakeholders. 
Education and training providers should ensure that they understand how the supply of educational courses, in terms of quality and quantity, can meet the demand for digital skills in the wider economy (e.g. by sector, geographically, etc.). 
2. Build digital skills capacity with industry-relevance.  
School, FE and HE digital curricula should be devised in partnership with industry, to 
provide people with the skills they will need in their roles across the workforce. Specialist provision, such as that to be provided by the planned National College for Digital Skills, should provide people with the advanced digital skills that will make a difference to the adoption of technology by companies across all sectors. In HE, computing-related degrees should equip people with the business and interpersonal skills they need to be effective in the workplace. 
3. Motivate and inspire young people, particularly females, to consider digital careers. 
More young people, particularly females, must be attracted to continue digital education and pursue careers. Schools should be better equipped to inform young people about the advantages of a career in digital, making it an attractive proposition compared to traditional vocations. They should also better promote the advantages of vocational routes such as degree apprenticeships in addition to traditional higher education routes. 
4. Implement programmes to continually update the digital skills of their staff. 
Teachers in schools should be supported to deliver the new computing curriculum and to develop their teaching approaches in line with developing educational technology. This includes helping current teachers retrain through an effective 
programme of continuous professional development (CPD) and ensuring new teachers are equipped with the right skills to teach the new curriculum. 5. Educators in FE and HE should be able to access CPD programmes to acquire and 
update their digital skills. 

## Recommendation 4: Local And Regional Government And Agencies Should Address The Digital Skills Needs Of Their Local Areas

1. Collaborate. 
Local partnerships and networks (LEPS, Councils, FE colleges, Universities and employers) should work together to determine the skills needs for their local area, so that education and training provision is better matched to local demand. Government must encourage these partnerships to share best practice and knowledge of successful programmes and training schemes. 

2. Inform. 
Local agencies should ensure that relevant and focused information is made available about digital skills training and education provision across all sectors in their geographical areas. For example, the government must encourage more SMEs to get online and to develop and grow their businesses to changing customer needs. 

 

## Introduction

The Digital Economy Unit (DEU), within the Department for Culture, Media and Sport (DCMS), in conjunction with the Department for Business, Innovation and Skills (BIS) commissioned Ecorys UK Ltd to undertake a study to help improve the understanding of the current and future demand for digital skills in the UK economy. This report first summarises the approach and methodology, then presents the findings from the literature review and the consultations carried out, and finally draws the findings together in conclusions with recommendations for further action. 

## Scope Of The Study

Digital skills underpin growth across the economy and are vital to ensuring global competitiveness and productivity. They are needed across the population to enable social inclusion and access to digital public and private services. However, market and institutional challenges mean that many businesses are struggling to obtain employees with the right skills to exploit technological opportunities, and sections of society are missing out on the benefits of the digital economy. For example, there are challenges in ensuring that the workforce have the digital skills needed to equip them for job roles that are increasingly becoming digitalised, so that the UK can be a world-leading digital nation capable of taking advantage of the opportunities that new digital technologies provide. This study examines the demand and supply of digital skills in the UK, and reviews the barriers and opportunities for the UK when addressing the digital skills needs of the population and businesses. The research questions addressed are: 

1. What is the current demand for digital skills across the economy and what are the 
different types of digital skills requirements?  
2. What barriers and market failures to the development of digital skills have emerged 
during the last decade?  
3. What are the areas of shortage or mismatch (skill mismatch is defined as the gap 
between an individual's job skills and the demands of the job market) of digital skills in the workforce?  

## 4. How Can The Supply Of Digital Skills Meet The Demand Of The Labour Market?

In this context, the study works within the following definitions:  

- skills: the ability to perform a task to a predefined level of competence - transferable/generic skills: skills which can be used across large numbers of different 
occupations 
- skills gaps: deficiencies in the skills of an existing workforce, both at the individual level 
and overall, which prevent the firm or a sector from achieving its business objectives (linked to problems with skills inside the business)  
- skills shortages: recruitment difficulties caused specifically by a shortage of individuals 
with the required skills in the accessible labour market (linked to problems with skills outside the business - in the general workforce) 
- tech vs. digital: 'tech' is used in relation to sectors that cover companies whose focus is 
on IT software and services, covering telecoms services, computer games, IT and 
telecoms manufacturing; 'digital' technology companies work across various sectors 
from software development, e-commerce and telecommunications through to advertising and marketing and financial services  
- digital economy: covers two sectoral groups - 'information and communications 
technology' and 'digital content' (Department for Business Innovation and Skills and 
Department for Culture Media and Sport 2009); however, the research literature cited in this report is sourced from a wide range of studies, therefore the context under which these studies have been carried out should be taken into account, and on the basis of the research covered by this report, we widen this definition to cover industries involved in: 
- 
"supporting infrastructure (hardware, software, telecoms, networks, etc.); 
- 
e-business (how business is conducted, any process that an organisation conducts over computer-mediated networks);  
- 
e-commerce (transfer of goods, for example when a book is sold online)"  
 The findings of the study will inform the government's digital strategy, as a key element of the Productivity Plan. DCMS will be working across government to develop actions to help the adoption of digital technologies across the whole economy to improve productivity. The objectives and the key thematic areas of interest in this study are: 

## Thematic Areas For Exploration Objective 1: To Understand Current And Future Demand For Digital Skills In The Uk Economy:

- current digital skills requirements: demand for digital skills and the type of digital skills 
needed across the economy by sector and occupation 
- digital skills gaps: gaps in relation to job roles and levels of seniority/career 
development (occupational skills) 
- future requirements: future digital skills requirements and expected skills gaps - 
latent and unrecognised 
- remuneration/career paths: job prospects in digital-related roles compared to other 
career paths and related levels of remuneration 
- training: current and future priorities for digital skills training and employer investment 
training 

## Thematic Areas For Exploration - Sectoral Differences In Digital Skills: Different Sectoral Requirements For Digital Skills

Objective 2: To understand the routes used to meet the digital skills needs of individuals and employers in the UK, and the current barriers and market failures faced by businesses in accessing digital skills: 

- education and training routes: employer recruitment practices and training provision 
(supply) 
- transferable digital skills: digital skills that can be transferred across different jobs and 
roles (for example, the cross-over between general digital skills and cyber security) 
- influencers: issues that influence the supply/acquisition of digital skills, for example: 
Individual motivation and awareness, institutional flexibility and adaptability, employer knowledge about training need 
- barriers: in relation to individuals, particularly women, who are underrepresented in 
the sector, from taking up careers in digital relevant roles 
Objective 3: Identify the risks and opportunities in addressing digital skills needs in the UK: 

- market failures: digital skills gaps that lead to market failures - impact on the economy: impact of market failures resulting from digital skills gaps in 
the economy 
- value to the economy: the value to the economy in improving digital skills of the 
nation 
 

## Study Context The Uk Digital Economy

The UK's digital economy is recognised as one of the strongest globally.1 The formation rate of new digital technology companies is rapidly growing with 53% more companies formed in 2013 than in 2010. Digital technology companies cover almost all sectors from software development, e-commerce, and telecommunications through to advertising and marketing, financial services and fashion.2 A study by the National Institute for Economic Research (NIESR) using Growth Intelligence data reports that the digital economy is much larger than conventional estimates indicate. NIESR note that there are approximately 270,000 active companies in the UK (14.4% of all companies as of August 2012); this is much higher than the government estimated figure of 167,000 companies (10.0%) which uses conventional SIC-based definitions, and excludes companies in business and domestic software, architectural activities, engineering, and engineering-related scientific and technical consulting, among other sectors.3 
The value of the digital economy is evident from the specific economic contribution of the 
'tech' sector (comprising companies whose focus is on IT software and services, telecoms services, computer games, IT or telecoms manufacturing, and retail) to the UK economy.4 
In terms of Gross Value Added (GVA), this is estimated to be 6% of the UK total economy, which is double that associated with the legal and accounting services industry. The estimated GVA per person working in the tech industry was £91,800 in 2013 compared with £51,300 for the average UK worker.5 The Tech Partnership also reports that in 2015, there were "1,278,000 people employed in 'tech' specialist roles. 627,000 (49%) tech specialists have jobs in the tech industry itself, whilst the other 651,000 worked in other industries across the breadth of the UK economy".6  
However, the above calculations can underestimate the value of the wider digital economy. Digital technology can also offer competitive advantage across all sectors and industries, through improving productivity7, performance and profitability.  

                                           

## Digital Skills For Citizenship, Social And Economic Inclusion

The rapid rate of technological innovations requires the current workforce to continually update their skills to equip them for emerging roles in the sectors in which they work, which have been influenced by new technologies. In the context of social inclusion, the application of digital skills offers wider opportunities for society and democracy.8 Digital skills range from those that enable basic social interaction (communication skills, literacy, smartphone usage etc) through to skills that enable interaction with systems and services (for example e-commerce and e-government services) through to skills that match the needs of employers and which maximise employability. The move to 'Digital by Default'9 
online government services implies directly that citizens should have, by 'default', a set of digital skills to enable them to access these services. 

There are also wider considerations in the context of social mobility. Where people have the skills to use them effectively, digital technologies can open up new opportunities. Parents can apply for school places online and receive the results via email. Individuals with online access and the relevant IT skills can book appointments online with a General Practitioner. The need for basic digital skills is also becoming increasingly important for accessing welfare services, where benefits recipients will have to access an online system to apply for their Universal Credits. Other benefits that digital skills bring include savings on household bills (for example through e-billing) and the ability to access training, support, and information on health and wellbeing online (thus saving transport costs etc.).10  
The use of digital channels also improves the way public services are delivered at the national11 and local12 levels. For example, it makes it possible for citizens to participate in service delivery, and not just have them delivered through local government - such as through crowdfunding (i.e. raising funds for a project through the internet) for local services.13 Smart monitoring devices can empower individuals to monitor their health and physical activity, promote active ageing14 and reduce the burden on healthcare services; 
however, they do also require that individuals are 'literate'15 in the use of new technologies and have the skills and knowledge to use technologies effectively. GO ON UK's "digital 
                                            
8 COMMONS 2014. *E-petitions: a collaborative system*. House of Commons, Procedure Committee. Published December 4. Available: 
exclusion heatmap" estimates that 12 million people and one million businesses in the UK 
do not have the appropriate digital skills to benefit from the digital economy.16  
However, it is not just the 'user' end of skills that is essential, but also the 'innovator' end of skills. Effective skills in using technology, combined with the knowledge and competencies to innovate, can increase the matching of digital skills to the needs of the UK digital economy. For example, the merging of digital and creative roles in the media sector in particular demands a complex set of IT skills and competencies for individuals who work in the sector, such as mobile and cloud computing, cyber security and social media.17 Taking into account the value of the digital economy to the UK in relation to improving productivity, performance and profitability, and the wider context of the need for the current workforce to update their skills to equip them for new and emerging occupational roles linked to technological changes, the study considers how digital skills are defined in literature; current and future demand for digital skills in the UK economy; routes used to supply digital skills; and the risks and opportunities for the UK economy if digital skills gaps and shortages are not addressed. 

## Methodology

Figure 1 below summarises the methodology used for the study. The study largely involved a literature review, with supplementary information from consultations with key stakeholders to test the findings from the literature review. The rest of the section sets out the activities carried out in more detail. 

## Figure 1 Summary Of The Methodology Task One: Literature Review (Assessing Demand And Supply Of Digital Skills)

A detailed literature review was carried out using a range of sources to provide an overview of the current debate on the demand for digital skills in the UK; supply of digital skills; skills gaps and future digital skills requirements. It also considered the role of education and training in the skills pipeline, through which key digital skills relevant to society and the economy can be supplied. An assessment of existing digital skills definitions, and digital frameworks was carried out as part of the review; it drew on the following frameworks: 

- the DIGCOMP (Ferrari 201318) framework containing five broad areas of ICT 
competence (information, communication, content creation, safety (cyber security), and problem-solving), with 21 sub-competences  
- the 2011 Canadian study19 with an inventory of test-based digital skills indicators from 
other surveys 
                                            

- the OECD definition of ICT related employment (OECD, 201020) which distinguishes 
between ICT specialists, advanced users, and basic users  
- GO-On-UK's Basic Digital Framework21 which focuses on Basic Digital skills and looks 
at that in relation to five areas: managing information, communicating, transacting, problem-solving and creating 
All the above frameworks are presented in Annex One. 

## Task Two: Stakeholder/Focus Group Interviews

Stakeholder consultations were carried out with a range of strategic stakeholders, employer-led partnerships and government agencies. These included the Sector Skills Councils, Sector Bodies, National Skills academies, and policy level stakeholders such as the Skills Funding Agency, representatives from the government's Digital Economy Unit 
(DEU). A full list of the organisations that supported the study is outlined at the beginning of this report. The interviews explored the types and levels of digital skills required by different sectors and occupational groups to test the literature review findings, and the types of bottlenecks or barriers that contribute to digital skills gaps and shortages in the UK. They also explored education and training routes into digital roles, challenges or issues that influence the supply of skills in the UK, and future skills training in digital skills and the issues that are likely to influence the development of digitally relevant courses for specific sectors. The key questions discussed in these interviews were:  

1. What is the current demand for digital skills in the economy? What types of digital skills 
are required by employers? And where is the demand in relation to the above areas? Where are the skills gaps? Where are the future digital skills requirements?  
2. At what point in the education pipeline should digital competences be developed? What 
should the minimum digital skills competences be for someone leaving education at 
different points of the education cycle (schools, Further Education (FE), and Higher Education (HE))?  
3. How can the UK upskill those who are currently not in education and employment, and 
have no digital skills, to carry out the basic tasks that allow them to function in a society that is becoming increasingly digitalised?  
4. How can the UK ensure that the digital skills of the current workforce are continually 
updated to equip them for current and emerging job roles in the sectors in which they work?  
5. How can the UK ensure that IT training meets the demand of employers?  
The findings from these interviews have been analysed and cross-referenced with the literature review findings, and have been used to inform the conclusions and recommendations.  
A copy of the topic guide used for the interviews is presented in Annex Two. 

## Task Three: Case Studies

Five case studies have been developed. These cover job types that exemplify a variety of occupations for which recent developments in ICT have resulted in a major change in the digital skills needed to carry out the specific roles linked to these occupations in the UK, or which have resulted in the emergence of a new occupation. The case studies are presented in Chapter 4. 

## Structure Of The Report

The rest of the report is structured as follows:  

- Chapter 2: Assesses existing digital skills frameworks and definitions that have 
emerged over time, and their usefulness in a UK context 
- Chapter 3: Examines existing as well as future demand for digital skills in the UK 
economy, and includes a number of case studies that depict how digital technologies have transformed occupations within five sectors, healthcare, financial services, creative services, analytics and logistics  
- Chapter 4: Outlines the various initiatives and educational routes used to meet the 
digital skills needs in the UK  
- Chapter 5: Discusses the impact of failing to fill the digital skills gaps and shortages in 
the UK  
- Chapter 6: Sets out the key conclusions based on the findings from the study and a 
number of recommendations for the DEU 
 

## Definitions And Frameworks Of Digital Skills

This chapter discusses the different definitions used for digital skills, and how this is interpreted in research literature. It includes an assessment of existing frameworks and their limitations.  

## Digital Skills Definitions

The definition of digital skills has 'broadened' over time. The first definitions of computer or ICT literacy focused on technical, operational and procedural knowledge about computer use, while later definitions covered cognitive, attitudinal, social and emotional skills.22 Over time, a range of (sometimes partially) overlapping definitions, such as computer literacy, internet literacy, media literacy and digital literacy, has emerged. Computer literacy is the narrowest digital concept, emphasising the technical use of computers and software, while internet literacy adds the considerations and ability to function successfully in networked media environments. Digital literacy is the broadest concept, and it includes the main aspects of the other concepts.23 According to Ala-Mutka, digital literacy includes a continuum of skills ranging from basic, operational skills to higher order cognitive, social and attitudinal skills and abilities. Recently, some definitions have also included the types of digital skills, and the level of digital skills needed for different tasks. Table 1 below charts the definitions used in the past decade, and reflect the increase in the uptake of digital technologies (and illustrate the degree to which these are embedded in work processes, products and services).  
 

## Table 1 Definitions Of Digital Skills

Reference 
Digital skills definition 
Assessment 
OECD (2004)24 
The definition used by the OECD focuses on three categories of ICT competencies linked to three 
different types of users:  
 
One of the few digital skills definitions that recognises the 
different types of digital users. 
- 
ICT specialists: competencies under this user group cover the ability to develop, operate and 
maintain ICT systems. ICTs constitute the main part of their job for this user group; 
- 
Advanced users: this group of users are described as 'competent users of advanced, and often 
sector-specific, software tools'. ICTs are used as a tool for these users in a workplace context; and  
- 
Basic users: this group of users are described as 'competent users of generic tools (e.g. office 
suites and internet-related tools such as browser and email clients) needed for the information 
society, e-government and working life'. ICTs for this user group are mainly used as a communicating tool. 
e-skills 
Forum 
(2004) 
In 2004, the e-skills Forum25 proposed a definition of e-skills. This was later adopted in the e-skills 
Communication in 2007.26 The definition included the following three categories: 
- 
ICT user skills: skills linked to the ability to make effective use of ICT systems and devices; 
The concepts used under the three categories proposed by the e-skills Forum are not clearly 
defined, 
and 
the 
boundaries are blurred. 
- 
ICT practitioner skills: skills linked to researching, developing, designing, strategic planning, 
managing, producing, consulting, integrating, installing, administering, maintaining, supporting and servicing ICT systems; and 
- 
E-business skills: skills needed to exploit opportunities provided by ICT and the internet to ensure a 
more effective and efficient performance of different types of organisations. 
 

                                            

Reference 
Digital skills definition 
Assessment 
DigEuLit 
project 
The term digital literacy used in the DigEuLit project covers: 
(Martin 200527) 
- 
Digital competence: defined as the knowledge, understanding, attitudes and skills relating to the 
digital world; 
The DigEULit definitions are broad, but efforts have been made to differentiate between 
'user types'. 
- 
Digital usage: defined as the application of digital competence within specific professional or 
domain contexts; and 
- 
Digital transformation: defined as the use of digital technologies to enable innovation and 
creativity, and stimulate significant change within the professional or knowledge domain.  
The 
European 
Parliament 
definition is broad; it does not take 
into 
account 
digital 
European Parliament 
(200628) 
The European Parliament defines digital competence as "the confident and critical use of information 
society technology for work, leisure, learning and communication. It is underpinned by basic skills in ICT, i.e. the use of computers to retrieve, access, store, produce, present and exchange information, and to 
communicate and participate in collaborative networks via the internet". 
competences that are likely to 
be needed in a work context.  
The 
skills 
and 
knowledge 
Ala-Mutka (201129) The IPTS report '*Mapping Digital Competence: Towards a Conceptual Understanding'* uses the following 
across 
the 
five 
concepts 
five concepts:  
developed include several interrelated areas.  
1. **'Computer literacy' or 'technology literacy'**: the ability to use computers and related software; 2. **Internet (or network) literacy:** skills needed to locate, select and evaluate information on the 
internet; 
3. **Information literacy:** skills needed to locate and evaluate information, store and retrieve information, 
make effective and ethical use of information and apply information to create and communicate knowledge; 
4. **Media literacy:** skills that enable people to analyse, evaluate, and create messages in a wide variety 
of media modes, genres, and formats; and 
5. **Digital literacy:** the most overarching concept, which includes many of the skills discussed in the 
concepts mentioned above. 
These concepts informed the development of the DIGICOMP framework.  
 
                                            
Reference 
Digital skills definition 
Assessment 
The definition mainly covers 
users' 
basic 
digital 
literacy 
Ilomäki (201130) 
Ilomaki (2011) links digital competence to basic skills and describes it as the ability to "retrieve, assess, 
store, produce, present and exchange information, and to communicate and participate in collaborative 
networks via the internet".  
skills. 
The 
framework 
developed 
under 
this 
study 
is 
WDM Consultants 
(201131) 
The Canadian study "*Defining Essential Digital Skills in the Canadian Workplace*" defines digital skills as 
a multifaceted concept, which encapsulates four skill clusters: (1) Digital Technical Skills; (2) Digital 
Information Processing Skills; (3) Foundational Skills; and (4) Transversal Skills. 
comprehensive, work has been done to separate the different competencies needed for each skill cluster (see Annex for the 
full framework). 
Development Economics 
(201332)  
One of the few definitions which 
recognises the different 'types' 
of digital users. 
In Development Economics '*The Future Digital Skills needs of the UK Economy'* report, digital skills are 
defined 'as the attributes that allow individuals and businesses both to use digital equipment and to access, create or share digital information via the internet and thereby benefit from opportunities in the 
modern economy'. The report sets out what it calls '*a functional hierarchy of these digital skills'* as: 
- 
"**Advanced digital skills**: skills linked to 'the creation and/or strategic exploitation of new digital 
applications, including more advanced programming and coding involved in the creation of new software, etc., but they also cover the strategic business skills needed to convert ideas into 
successful commercial projects and ventures';  
- 
Intermediate-level digital skills: these involve 'skills needed to implement and manage on a dayto-day basis the applications developed by those with advanced skills, but they may also provide contributions to the development of digital content, provision of system support and maintenance, 
etc.'; 
- 
Entry-level digital skills: skills related to 'the use of digital applications designed, developed and 
promoted by others: involving for example searches for and/or the capturing and recording of digital data across a wide variety of business and public services, the administration of databases, the 
monitoring of data, contributing to the management of digital content, etc.'. 
Reference 
Digital skills definition 
Assessment 
Ferrari (201333) 
Ferrari (2013) refers to digital skills as "the ability to critically analyse and assess digital information, 
problem solving through the use of digital tools, creation and recreation of content and so forth".  
The distinction between skills needed at the lower end of the digital scale, and those needed 
in the workplace are blurred.  
OECD 
(201334), 
OECD focus is on basic digital 
literacy skills. 
PIAAC Survey 
OECD in its adult learning survey includes '*problem solving in technology-rich environments'* as one of the necessary skills needed '*in a broad range of contexts, from education through work to everyday life'*. This is defined as 'the *ability to use technology to solve problems and accomplish complex tasks'*. These are skills that are 'essential for people to be able to decide what information they need, to evaluate it critically, and to use it to solve problems'.  
A comprehensive but complex framework, 
not 
all 
citizens, 
DIGCOMP's 
Framework 
for 
learners 
or 
users 
will 
be 
Developing 
and 
DIGICOMP's digital framework is based on five dimensions (information, communication, content 
creation, safety and problem solving) which are sub-dived into a set of competences. These competencies are linked to three proficiency levels; foundation, intermediary and advanced level. The 
framework sets out a range of skills and knowledge needed for each of these proficiency levels.  
interested in developing all the competences 
listed 
in 
the 
Understanding Digital 
Competence 
in 
framework (see Annex for a detailed framework). 
 
Europe (201335) 
European 
e-
This 
framework 
has 
been 
designed 
solely 
for 
ICT 
This framework has been mapped against the European Qualifications Framework37. The European e-
Competence Framework (ibid) is structured from four dimensions: 
professionals.  
- 
"Dimension 1: 5 e-Competence areas, derived from the ICT business processes Plan, Build, Run, Enable and Manage; 
Competence Framework (e-CF) (European Commission 
201436) 
- 
Dimension 2: A set of reference e-Competences for each area, with a generic description for each 
competence. Forty competences identified in total provide the European generic reference 
definitions of the e-CF 3.0.; 

- 
Dimension 3: Proficiency levels of each e-Competence provide European reference level 
specifications on e-Competence levels e-1 to e-5 that are related to the EQF levels 3 to 8; and 

Reference 
Digital skills definition 
Assessment 
- 
Dimension 4: Samples of knowledge and skills relate to e-Competences in Dimension 2. They are 
provided to add value and context and are not intended to be exhaustive".  
Go ON UK framework focuses on 
digital 
literacy 
skills. 
Go ON UK38 
'Go ON UK' describes 'basic digital skills' as 'the minimum skills required to safely use the internet and access the benefits it can provide'. These include '*skills needed to benefit from a digital world'*, skills that 
'allow you to shop, transact, and find the best deals online; communicate with family and friends; access 
digital public services; and search and apply for jobs'. 
However, it is a comprehensive framework, and one of the few that is task focused (see Annex for detailed framework).  
UK Digital Skills 
Taskforce (201439) 
The UK Digital Skills Workforce describes digital skills 'as the skills needed to interact with digital 
technologies, and stresses these skills as *'necessary life skills'.* 
The definition mainly focuses on users that need basic digital skills.  
(UKforCE) - June 
201440 
One of the few definitions that take into account digital skills needed by different types of 
digital 
users; 
basic, 
A submission from the UK forum for Computing Education (UKforCE), in response to the UK Digital Skills Taskforce call for evidence, uses SOC 2010 occupational groups to estimate which group is likely to have tasks that will require their employees to have a certain level of digital skills. The categories used 
were: 
intermediate and advanced.  
- 
'Digital Muggle: *No digital skills required - digital technology may as well be magic;* 
- 
Digital Citizen: the same work skills as are required to be a full digital citizen. This is the ability to 
use digital technology purposefully and confidently to communicate, find information and purchase 
goods/services; 
- 
Digital Worker: substantially more digital skills than those required for full digital citizenship but less 
than those of a Digital Maker. This includes, at the higher end, the ability to evaluate, configure, and use complex digital systems. Elementary programming skills such as scripting are often required for 
these tasks; and 
- 
Digital Maker: skills to actually build digital technology (typically software development). The Digital 
Maker category is interpreted quite broadly to include, at the low end, for example, workers who 
regularly create complex Excel macros or data files for controlling 3D printers'. 

The above definitions highlight that 'digital skills' involves several inter-related skills concepts. While the definitions above are insightful, there are limitations when reviewed in the context of addressing digital skills gaps. In most cases, with the exception of the OECD, Development Economics and UKforCE definitions, no clear distinctions are made between the skills needed by different user groups. Other definitions are either too broad; not all citizens, learners or users will be interested in developing the competences described in some of these frameworks, or narrow; and focus on one user group. However, existing definitions and frameworks taken as a whole all cover the following broad categories:  

1. Basic digital literacy skills (Empowering individuals): skills needed by every citizen to 
become 'digitally literate'. These are the skills needed to carry out basic functions such 
as using digital applications to communicate and carry out basic internet searches. Cyber security sits under this category. 
2. Digital skills for the general workforce (Upskilling for the Digital Economy): all of 
category 1, plus skills needed in a workplace and generally linked to the use of applications developed by IT specialists. As discussed in the Development Economics 
report, equipping the workforce with such skills 'encourage deeper and faster usage of 
digital technologies by UK businesses and other organisations and measures'.41 While 
the digital skills needed by the workforce are likely to differ across sectors, there will be some minimum requirements linked to processing information that will be applicable across all sectors. 
3. Digital skills for ICT professions (Digitally innovative and creative individuals, 
organisations and businesses): all of categories 1 and 2, plus skills needed to work across the diverse IT sector. They include digital skills linked to the development of new digital technologies, and new products and services. Such skills are needed if the UK is to compare favourably with other nations in relation to ICT investment and utilisation.  
Categorising digital skills under these three areas is a useful starting point when discussing the extent to which the supply of digital skills meets the demand for such skills in the economy. To develop appropriate solutions that improve the quantity and the quality of the supply of digital skills in the UK economy, training routes, for example, will need to be developed to cover the skills needed by the above three groups. This requires therefore a re-think of how digital skills are defined. The use of the above three distinct definitions of digital skills is a useful context in which to start discussions around the training needs of different user groups. In Chapter 3, we broaden these three areas by mind mapping the skills and competencies needed under each of these three categories. This map is based on the assessment of the digital skills definitions discussed and the frameworks discussed in this chapter and the findings from the literature review and stakeholder consultations.  

- The research literature has sought to characterise digital skills according to a range of 
definitions and categories;  
 
o Over recent years, the definition of digital skills has broadened out to the 
concept of digital literacy encompassing multiple types of skill-sets such as basic, operational, cognitive, social and attitudinal. However, many of the existing frameworks are blurred in terms of the types of skills they define (e.g. by not distinguishing between high and low level skills), and a lack of clarity around the types of digital competencies necessary for certain tasks to be performed by specific user groups. Other types of frameworks focus on 
specific categories of user groups rather than considering the picture as a whole. 
-  Considering the current definitions available, it is possible to identify the overarching 
digital skill needs under three key groups: 
o Skills required by all citizens to become computer literate; o Skills required for the general workforce in order to use digital applications; o Digital skills necessary for ICT professionals linked to the development of new 
products and services. 
In the context of the groups identified, the literature enables the identification of digital skills categorised according to competency areas, individual competences, skill and knowledge and skill levels.  

- On the basis of re-thinking how digital skills are defined, and with a view to improving 
the quantity and quality of digital skills supply in the UK economy, the use of a framework setting out distinct definitions of digital skills as described above could support the better alignment of education and training to the demand for such skills by industry. 

## Current And Future Demand For Digital Skills In The Uk Economy

This section examines the existing as well as future demand for digital skills in the UK economy. It draws on evidence from the literature review and stakeholder consultations.  

## Digital Skills Requirements

Quantifying the existing number of staff in roles requiring digital skills is challenging since these skills are increasingly needed across all sectors and service areas. Digital skills are needed much more widely than those required by 'tech' specialists and within the 'tech', IT 
and telecoms sectors. For example, the Lloyds Bank 'UK Business Digital Index', which analyses how small and medium enterprises (SMEs) and charities use digital technology, reports a rise in the average UK Index digital maturity 'score' from 100 in 2014 to 102 in the last 12 months - suggesting an upward trend, albeit slow, in SMEs using digital technology. The report also highlights 'encouraging improvements in basic digital skills, amongst SMEs, with nearly 77% of SMEs now having these basic skills'.42 
Most industries and sectors recognise that as they become increasingly digitalised, there will be more demand for staff in general to have digital skills to varying degrees. The skills needs in various sectors reflect the particular areas and opportunities for growth that digital technology has afforded them. In 2014, the UK forum for Computing Education (UKforCE) 
took as its starting point the view that 'every business is a digital business', and that the number of full and part-time workers across each of the Standard Occupation Codes will require some degree of digital skills in the next 2-3 years.43 UKforCE expects that the vast majority of the workforce will soon need 'digital citizenship skills', meaning the skills needed to use digital technologies confidently when searching for information and purchasing goods and services online, and that such skills will be needed by over half the workforce. In addition, they also note that approximately 16.5 million people will need the appropriate skills to become 'digital workers' and 'digital makers'.44  45 
Despite the increase in the digitisation of business processes the BBC's Basic Online Skills research highlights that 20% (10.5 million) UK adults do not have basic online skills. Of the 10.5 million, 73% (7.7million are offline) and 27% (2.8 million) are online. These figures have hardly changed since the first research was carried out two years ago in September 2013. The research also notes that those without basic online skills are most 

likely to be aged over 55.46 More up to date research commissioned by Go ON UK 
suggests that the number of adults without basic digital skills is much higher, 12.6 million 
(23% of adults in the UK), do not have basic digital skills.47 The Federation of Small Businesses (FSB) latest study with SMEs also highlights that older recruits are more likely to lack digital skills compared to their younger counterparts (Figure 2).48  
 
Source: FSB, Education and Skills survey, May 2015. Base: 2045 responses These findings are in line with the views of most stakeholders consulted as part of this study. They felt that the older workforce were likely to find the increasingly digitisation of work processes a challenge. Older people, in their view, need to become used to the digital world, and learn how to adapt to technology. In addition, some stakeholders felt the older workforce who lacked digital skills were likely to be in occupations which have traditionally been 'non-digital' but have since adopted the use of digital technologies.  

However, it is important not to assume that young people who are from a digitally-enriched generation (the 'digital natives') 49 by definition have the skills to use digital technologies effectively. Recent research concluded that the term 'digital native' has no generally accepted definition, that being of a particular generation does not imply that all in that generation are competent or can transfer the skills to the workplace or in academic environments.  

## Digital Skills Gaps

Research also notes that there are digital skills gaps across a range of sectors mainly as a result of the introduction of new technologies and new processes that require IT specific skills. For example, recent research carried out by the CITB (Construction Industry Training Board) in Northern Ireland highlights that whilst skills gaps amongst the existing construction workforce are not extensive, and largely job-specific, 'IT related skills is one area where skills were frequently reported as lacking' by the employers who took part in the survey. The research also cites a UKCES 2013 survey which found that of the construction establishments in Northern Ireland that reported skills gaps, 36% were in basic computer literacy skills and a similar proportion, 32%, reported a lack of advanced IT 
and software skills50. Across the general UKCES 2013 survey, 34% of the employers also highlighted that improving the IT skills of their workforce was a priority for them.51 
The CBI 'Gateway to Growth 2014' report notes that approximately two thirds (61%) of businesses involved in their survey reported that their employees had weaknesses in IT skills competencies, a 4% increase from the last survey which was carried out in 2009. This figure was much higher than the proportion who selected literacy (54%) and numeracy (53%) suggesting that competencies in using IT software is increasingly becoming a key area of skills needs for businesses. The report also suggests that IT skills gaps are predominantly in construction firms, approximately three quarters (72%) reported that their employees lacked IT skills. Manufacturing came a close second with approximately 62% of businesses in this sector reporting weaknesses in the IT skills of their employees.52 
                                            

Causes 
Managers 
Associate 
and Clerical 
Professionals 
Professionals 
Administrative 
 
% 
% 
% 
% 
% 
% 
% 
% 
% 
Base 
3673 
1608 
1369 
3909 
3032 
2340 
4840 
1488 
4630 
Staff new to the role 
44 
58 
59 
54 
52 
62 
60 
53 
54 
Training only partially completed 
45 
61 
66 
54 
67 
63 
54 
54 
53 
Staff lack motivation 
31 
28 
23 
27 
26 
34 
36 
33 
41 
Been on training but performance 
not improved sufficiently 
26 
29 
24 
26 
24 
31 
35 
27 
34 
Introduction 
of 
new 
working 
practices 
33 
26 
26 
30 
21 
31 
25 
22 
21 
Not received appropriate training 
34 
23 
24 
27 
26 
27 
22 
23 
22 
Unable 
to 
recruit 
staff 
with 
required skills 
20 
21 
20 
16 
26 
22 
19 
27 
22 
Development of new products 
and services 
20 
19 
22 
19 
17 
17 
21 
13 
13 
Introduction of new technology 
23 
20 
22 
25 
19 
15 
17 
20 
12 
Problems retaining staff 
10 
9 
8 
6 
8 
11 
11 
8 
13 
Summary: New to role/training 
not complete (transient factors) 
60 
76 
78 
68 
78 
79 
72 
68 
69 
 
Service 
Machine 
Services 
Sales and 
Customer 
and Other 
Operatives 
Elementary 
Occupations 
Skilled Trades 
Caring Leisure 

The 2013 survey further suggests that there has been a slight increase53 in the number of establishments providing training in new technology compared to the last survey carried out in 2011 (Table 3). It also highlights that larger organisations are likely to provide training in new technologies compared to smaller organisations (80% of organisations with over 250 employees provided training in technology, compared to just 46% of organisations with 2-4 employees). This finding is in line with the stakeholder consultations. Some stakeholders felt that larger organisations had a greater capacity to upskill their workforce, but by default of their size had rigid processes in place which were costly to change. SMEs on the other hand had the ability and flexibility to be more dynamic and adapt to market needs. However, SMEs often did not either have the capacity, or the funds to take advantage of new technologies. Therefore on the whole the general view was that SMEs were likely to struggle to adapt to technological changes.  

 
(Unweighted 
Base) 
Job 
Specific 
Health 
and Safety 
Induction 
New 
technology 
Management 
Supervisory 
UK 2011 
66,439 
85 
75 
57 
47 
35 
35 
UK 2013 
69,842 
85 
74 
58 
48 
35 
34 
Country England 
57,787 
85 
73 
58 
48 
36 
34 
Northern Ireland 
2,894 
81 
75 
54 
48 
35 
34 
Scotland 
4,884 
87 
74 
58 
51 
33 
34 
Wales 
4,277 
87 
76 
58 
49 
37 
38 
Size 2-4 
9,580 
80 
60 
40 
46 
23 
22 
5-24 
40,801 
86 
79 
64 
46 
36 
36 
25-49 
10,123 
92 
92 
83 
53 
57 
53 
50-99 
5,315 
94 
95 
88 
61 
66 
62 
100-249 
2,864 
97 
97 
92 
70 
76 
73 
250+ 
1,159 
97 
97 
93 
80 
89 
85 
Sector Agriculture 
1,710 
79 
67 
23 
46 
14 
13 
Mining 
and 
Quarrying 
103 
82 
90 
60 
38 
44 
46 
Manufacturing 
5,128 
82 
79 
57 
46 
26 
29 
Electricity, 
Gas 
and Water 
878 
87 
87 
67 
41 
40 
40 
Construction 
4,777 
77 
79 
50 
35 
22 
28 
Wholesale 
and 
Retail 
12,425 
84 
76 
62 
52 
42 
41 
Hotels 
and 
Restaurants 
6,761 
84 
84 
69 
31 
42 
49 
 
(Unweighted 
Base) 
Job 
Specific 
Health 
and Safety 
Induction 
New 
technology 
Management 
Supervisory 
Transport 
and 
Communications 
4,939 
84 
60 
46 
60 
26 
23 
Financial 
Services 
1,824 
92 
63 
59 
58 
44 
38 
11,127 
86 
59 
51 
54 
29 
25 
Business 
Services 
861 
92 
81 
67 
53 
54 
49 
Public 
Administration Education 
5,568 
92 
90 
73 
60 
60 
43 
Health 
and 
7,935 
90 
86 
71 
40 
45 
45 
Social Work 
5,806 
85 
74 
56 
43 
31 
31 
Community, Social 
and 
Personal 
Services 
 

## Digital Skills Shortages

Continuing skill shortages threaten to hinder the achievement of the productivity gains expected through the use of digital technologies, in up to half of all companies,54 and particularly in areas such as advanced manufacturing55 and 3-D printing,56 as well as the need to progressively re-train employees whose jobs may be replaced through increasing automation of manual jobs,57 in areas such as logistics,58 or even brick-laying.59 A study on the retail sector carried out by UKCES concludes that skills shortages amongst many retail employees hinder their transition from conventional place-based retail activity to ecommerce and blended retail.60  
                                            
The digital and creative sectors in the UK which contribute 'almost nine per cent of total UK GVA', according to UKCES also faces recruitment challenges, with employers struggling to find workers with digital skills. Whilst graduate recruitment is said to be an important source of workers for the sector, there are concerns that "many graduates leave university without up-to-date technical skills, or the softer skills required to be effective in the workplace"61.  
A lack of technical specialist skills was also found to be the main explanation for digital skills shortages in the 'tech' sector, with surveyed employers reporting 85% of hard-to-fill positions within their workforce in this area.62 NESTA on the other hand identifies that twothirds of "datavores" (businesses that make heavy use of data for driving their business decisions) who tried to recruit analysts in the previous 12 months, found it difficult to fill at least one vacancy.63 
According to OFCOM, the young adult population potentially offers a valuable skills pool to employers.64 However, other studies question whether this skills pool aligns with employer requirement. For instance, a trend within the IT and telecoms sector is that experienced and potentially older candidates are often recruited over younger new graduates. The proportion of 16-29 year olds in this sector declined from 32% in 2001 to 19% in 2011, whilst the proportion of those aged 40+ increased by fifteen percentage points from 32% to 
47% over the same period.65 This indicates that the mixture of skills required in this sector are those acquired through the experience of working in the sector, rather than through education. A concern in this respect is that without change in the nature of course content and focus, and a wider focus on the acquisition of transferable skills across the skills pipeline, the supply of new graduates is unlikely to address the skills shortages in the economy. Table 4 below provides a summary of what the stakeholders consulted feel are the digital skills requirements, gaps and shortages in the UK. 

 

Current digital skills requirements 
Digital skills 
Baseline digital skills: being able to browse 
websites, 
search 
content, 
use 
the 
keyboard/mouse, understand the IT jargon, social networking/media and using the basic word 
packages. 
Examples 
cited 
by 

stakeholders include: 
- Cyber security (awareness) - Office skills and business processing skills - Working 
with 
office 
software 
and 
databases 

The main gaps stakeholders believe are in the higher level skills. There was a perception that not enough people were coming through the education system with the skills necessary to 
keep up with the changing technological 
landscape. 

Examples cited here 
include: 
- Data analytics - STEM professions - Big data - Computer scientists - Cloud storage - Innovators 
Sector specific skills: Digital skills 
requirements are likely to be in sectors that have either traditionally been non-digital, or in occupational areas that have been automated as a result of new technologies. Examples 
include: 
- Automated milking on farms - 3D printing - CAD - Computer design in glass manufacturing - Graphic design - Building Information Modelling (BIM) - Digital marketing in retail 
- Agriculture 
- 
programming 
precision 
planting 
machines/Extracting 
biological 
information from your herd 
- Digital publishing and content production. - Publishing - E-readers replacing books.  
Digital roles: Specialist technical IT skills 
linked to sectors and businesses in which the demand tends to arise quicker than what the training and education systems can respond 
to. Examples cited here include:  
- Analytics (Big Data) - Cyber security specialists - Web developers - Innovators - Programmers 

Digital skills gaps 
shortages 
Mainly in occupational areas linked to specialist IT skills such as:  
 
- Data analysts - Computer 
scientists  

- Healthcare IT - Product managers - Cybersecurity 

specialists 

- Senior programme 

developers 

- Data scientists - Artificial 
intelligence 
 

## Future Requirements

Some forecasts predict that demand for digital skills is likely to increase in the future with research outlining a critical need for skill gaps in the digital economy to be addressed. One report published by SAS UK and the Tech Partnership suggests that demand (i.e. advertised vacancies) for 'big data' staff increased by 41% over the 2012-2013 period to 21,000 positions. Another trend noted in the SAS/Tech Partnership report was that 63% of positions were based in London, a higher proportion than seen in the other sectors such as business intelligence. The highest demand was for big data developers (accounting for around 43% of vacancies).66  
As the UK digital economy grows, new roles in the field of 'big data' analysis are also expected to emerge over the medium term. At the same time, demand for some existing roles is expected to increase into the future. For instance, the demand for 'big data' 
specialists is forecast to increase by 160% between 2013 and 2020, and estimated to represent an additional 346,000 big data jobs.67  
By 2020, it is anticipated that there will be around 56,000 gross job opportunities per annum in 'big data'.68 These trends reflect the increasing amounts of data that will be created from internet-connected devices (the 'Internet of Things'). The Office of National Statistics (ONS) Labour Force Survey (LFS) data estimates that the number of people working in IT/Comms positions has increased at a greater rate during the past five years (8%) than was the case for workers in the UK as a whole (1%). The high rate of growth is predicted to continue across the 2013-2020 period, with growth in IT/Comms workers forecasted to increase by 19% compared with 6% within the wider market. The sector is expected to employ around 1.4 million people by 2020.69 Over the year March 2014-2015 the LFS reported that the largest change in jobs was in the 
'Professional, Scientific and Technical Sector' (163,000), with the next largest being in 
'Administrative and Support Service Activities' (120,000).70 
A UKCES report also identifies a range of trends as part of the digitalisation of the advanced manufacturing sector.71 This includes the increasing use of computer aided design (CAD), industry and product specific software solutions and new manufacturing technologies (such as 3D printing and plastic electronics). Industry experts believe that these trends may alter the changing skills requirements of certain roles within the advanced manufacturing sector. Examples include: 

- "production managers/ directors in manufacturing" -  as materials and components 
have become smaller and more plentiful, more intensive quality assurance requirements has increased the work associated with a production manager role  
- "biological scientists and biochemists" - requirements for clinical trials have become 
less intensive as a result of digital technology, such that additional R&D activity will be undertaken in the future with a focus on innovation and product development; there will be increased demand for biological scientists within manufacturing but also within 
university research. R&D functions demand entrants with specialisms and higher degrees 
- "production and process engineers" - as production methods become increasingly 
complicated, process engineers require improved skills in project management and assessing quality across multiple sites. These roles increasingly require literacy in digital design packages and bespoke software; 
- "metal working production and maintenance fitters" - software development skills are 
increasingly important in the context of the computerisation of production machinery. Laser technology for example requires new operational skills; and 
- "assemblers" - there is a growing requirement for assemblers to be IT literate within 
technological advances in machinery and components. As the use of laser cutting and automated production increases, assembly is likely to become easier, although 
additional technician roles would likely be required to support machine operation.72 
UKCES predicts that the creative and digital sectors will "need 1.2 million new workers between 2012 and 2022, to both support growth and replace those leaving the sector". However, it raises "concerns about the ability of the education system to supply the quantity and quality of workers needed for digital roles" In addition, UKCES forecasts that technological trends in the sector will generate a need "for individuals with specialised knowledge in cyber security, mobile and cloud computing, big data, and social media". 

Workers across the sector will have to have 'some degree of knowledge of these issues and their implications'. The sector will also need the "expertise to anticipate how markets and consumers may respond to new business models, and regulatory and legal expertise to help shape and comply with new rules on IP and data protection".73 
UKCES's evidence report on the construction industry also highlights changes in the industry as a result of an increase in the use of 'offsite construction', where major parts of construction projects are created offsite and pre-assembled in advance. The report highlights concerns amongst industry experts of a mismatch between training provision and the demands of the sector to increasingly utilise 'offsite construction' techniques'.74 

                                           
In UKCES's report on the Aerospace and Automotive industry three key technological advances is reported to have impacted on the skills need in the industry. These are: 

- additive Manufacturing (AM) - i.e. manufacturing products using digitally-controlled 
machines (3D printing) 
- composites - consist of bulk material and a reinforcement material usually added to 
increase strength and stiffness 
- plastic Electronics - "devices on flexible surfaces that make it possible to produce 
flexible, bendable or stretchable electronic products75 
E-skills UK (the Sector Skills Council for Business and Information Technology) research has also identified five different skills set required in future employees:  

- "security skills (reflecting employer concerns around data security) - core business skills (in order to balance technical skills with wider business objective, 
and so that professionals can manage product development lifecycles) 
- technology specific skills (high level technical knowledge for example in the networks 
and devices that support voice, video and data communications)  
- interpersonal skills (reflecting that digital applications have become more embedded in 
everyday life and the need for professionals to understand customer relations; and  
- analytical and research skills (in order to interpret operational data)"76 
The literature notes that the main demand in the labour market is for employees to have digital skills in addition to other competencies and skills. In other words, as all sectors, service providers and industries become increasingly digitalised, there will be pressure on the majority of employees to have a heightened awareness and competencies in digital skills. A latent skills gap therefore exists in that many employers and organisations are failing to maximise productivity on the basis of limited existing digital skills within their workforce.77  
This position was largely acknowledged by the stakeholders who were interviewed as part of the study. There was a concern around the emerging gap between young people growing up with digital skills, and the existing workforce falling behind. To respond to future requirements, stakeholders felt that it was crucial to upskill the existing workforce to help them to quickly adapt to current and new technologies that are likely to emerge across the sectors in which they work. For example, in certain sectors such as construction, building and design specialists are increasingly required to use building information modelling (BIM). To address future requirements, there was also a view that employers also needed to focus on employing or engaging with visionaries or innovators who knew the direction of technological change, and could support them to adopt technological solutions more quickly to improve their business processes. This aspect is noted later in this report where it notes the significant role for 'multipliers', people or services78 who can engage with others to receive advice, or to provide training that can create a 'snowball' effect in a company. For many other employers there will be the challenge to ensure that older generations of IT and software (legacy systems) are 'fit for purpose' where "the layers of old technologies, far flung operations and need for 24/7 connectivity present a host of security challenges",79 something particularly experienced by the banking sector.80 

## Case Studies

This section sets out five case studies in the form of job requirements that exemplify selected occupations for which recent developments in digital technologies have transformed business processes. These case studies cover five sectors: Health, Financial Services, Creative and Media, Business Data (data management) and Logistics. 

## Case Study One - Financial Services Industry How Has Digital Transformation Changed The Character Of The Sector?

Digital transformation in the financial services industry has widely been described as 
'digital disruption'81, where the development of digital financial technology ('fintech') from external technology firms has interrupted the traditional business models within the financial sector82. The digital transformation has largely occurred as a result of technology firms innovating in niche areas of the financial sector, creating a new demand for financial technology by customers and consequently forcing traditional financial services to compete in this market. This has been particularly challenging for the financial sector because they have been focusing on other issues, like regulation or litigation, and are now having to rapidly adapt to integrating IT into their service portfolio, not just in their management systems.83 
Digital technologies are also beginning to change the nature of investment banking by making trading more accessible, making pricing more transparent, and enabling more sales to be completed more rapidly over online platforms, especially those which use automated algorithms to react to market movements.84 These technologies are a potential 'competitive threat' to financial services, where banking leaders are emphasising the need for their services to fully integrate digital technologies to keep up their competitive advantage.85 The character of the sector has fundamentally changed as a result of technological changes. Traditional banks have to respond to demands from customers who are more connected and impatient with inefficient services, and they have to remodel their operations to compete with the more nimble 'fintech' start-ups.86  
 
What digital technologies have been introduced?  
Advancements in technology have resulted in the growth of 'payment technologies' 
which respond to customers' demands for quicker, more efficient banking services. 

Mobile banking apps proliferated from 2010,87 with Barclays Bank pioneering technologies such as 'Pingit' payment services on Twitter, video banking on mobile services to speak with staff on-the-go and cheque imaging technologies. To help customers take up these digital technologies, Barclays have introduced their 'Digital Eagles' programme; a number of initiatives designed to teach people how to use online banking systems.88 Investment banks like Deutsche Bank have also launched apps; the aim is to make the market more transparent with electronic services.89 Atom Bank is the UK's first bank to operate purely through a mobile app.90 
 
What impact has it had on the sector?  
The digital transformation of financial services has been very expensive for the sector; UK banks are spending billions of pounds every year on IT in order to keep up with the digital technologies that are constantly being developed. However, banks have reported positives outcomes from increasingly relying on digital technologies; around £1billion a day is processed through mobile or internet banking in the UK. The reliance on technologies is also seeing a greater cooperation between traditional financial services and technology firms to come up with solutions to the consumer demand. 

                                            
There are however, increasing concerns about how secure digital banking is, with investment bank computer systems at risk of being hacked or being subject to massscale error. An example of the latter occurred at TSB in 2014, where a computer systems failure resulted in people being unable to withdraw cash or make payments.91 Alongside security issues, there are also concerns about sustaining the expanding 
'fintech' industry. In 2015, 45% of technology business leaders reported that there was a skills shortage in the UK. However, given that many job roles within the sector are becoming automated through the introduction of digital banking technology, it is anticipated that a flexible approach could be taken where existing staff are retrained to become a 'digitally-skilled' workforce.92 

## Case Study Two - Healthcare How Has Digital Transformation Changed The Character Of The Sector?

Digital technologies have begun to change the character of the sector in several key ways. The way that evidence is gathered in clinical trials is beginning to change. There is also an increasing emphasis on capturing and sharing information on people's wellbeing in digital form. It is also anticipated that robotic technologies will shape the future of the health sector, for example robotic pets for patients with dementia,93 bionic prosthetics,94 exoskeletons for paralysed patients,95 and design technology being used to enhance human judgement and skill to improve overall healthcare provision.96  
 
The UK's healthcare system has benefited from digital transformation, particularly in terms of facilitating healthcare professionals to support their patients and allowing people to take control of their own health.97 This has led to a significant shift in the culture of the UK's healthcare system, such as the provision of a system mediated by online or digital devices,98 but also requiring a radical transformation of the relationships between medical practitioners and patients.99 
 

## What Digital Technologies Have Been Introduced?

The most basic change that has occurred in the British healthcare system is the installation of digital clinical record systems (occurring in 96% of all GP practices) that has taken place since 1990.100 Since then, healthcare providers have worked alongside the commercial sector to implement 'telehealth' systems, where health care is delivered over the phone or web applications. Similarly, the provision of care has been mediated by technologies; 'telecare' has been used to encourage people to live independent lives, whilst staying connected to an operating system in cases of emergency.101 A range of 
'wellbeing apps' which track basic health data have also been developed to help people control and monitor their own health.102 Technological firms are also trying to tap into the healthcare industry, with organisations like Google developing 'magnetic nanoparticles' 
that could detect cancer early, although it is still a long way off completion.103  
 
What impact has it had on the sector? The impact of digital technologies on the provision of healthcare is growing; the percentage of organisations in the pharma and health technology industry has increased from 7% in 2010 to 11% in 2014, suggesting that more resources are being put into developing the sector. Although the UK is perceived as a frontrunner in generating ideas for a digital healthcare system, it is less successful at implementing them in clinical practice. This is partly due to a shortage of technical and managerial skills within the healthcare system, combined with many patients lacking the basic digital skills needed to access and utilise the digital technologies.104 Although the digitisation of clinical healthcare records has also had a significant operational impact on the sector, research suggests that the data accumulated is not always being used effectively, and there are concerns over security and privacy. 

Another concern is from the patient side of digital health care provision. Many patients do not have access to all of their records and more needs to be done to build up the infrastructure to ensure that the data can be used effectively.105 Initiatives are being developed to help people to utilise digital resources to encourage the adoption of a healthier lifestyle. For example, the NHS's 'Widening Digital Participation' programme that was launched in 2013 has been successful so far in reaching people who are at risk of poor health and are digitally excluded, to provide them with the opportunity to utilise digital resources to improve their knowledge about 

healthy living. Through the programme, over 140,000 people have benefited from the online resources so far, and have adjusted their lifestyles as a result of medical information accessed through the online health resources. 

Although these initiatives are helping improve patient access to digital health technologies, there are wider concerns about the culture of the NHS (where employees are discouraged from sharing information) that is constraining the extent to which practitioners implement digital technologies into their practice. Furthermore, there is a major skills gap within the health analytics subsector, because there is a lack of workers with the healthcare and analytics experience needed to work in the role effectively.106 Overall, the impacts of the digital transformation of the health sector are still quite difficult to capture as the take-up has not been as successful as initially anticipated. As the healthcare culture does not really support the widespread implementation of 'digital solutions' or the upskilling of current professionals, the ways in which data is being gathered and analysed is limited. There are also issues with the rise of healthcare tracking devices, and the extent to which the 'self-generated' data by patients is trusted and recognised by healthcare professionals. More needs to be done in training and upskilling the workforce in both technical and managerial skills to improve uptake of digital health technologies.107  

## Case Study Three - Creative Sector (Digital And Social Media Marketing) How Has Digital Transformation Changed The Character Of The Sector?

The digital transformation of the creative industries has fundamentally changed the character of the sector; the opportunities provided from an increased reliance on data analytics seem limitless and have lead to a shift in how advertising is bought, sold and created.108 The UK spends more on online advertising (accounting for 36% of the total spending) than any other major economy, reflective of the fact that UK consumers spend billions through the internet each year.109 The transformation has also led to changes in the requirements of those who are leading the industry. Marketers and advertisers not only need the creative talent, but they also need to know the technologies, how to read the data and how to market accordingly.110 
 
                                            

## Case Study Three - Creative Sector (Digital And Social Media Marketing) What Digital Technologies Have Been Introduced?

A number of digital technologies have been utilised by marketing and advertising industries to make use of the increasing amount of data from analytics programmes. 

One such technology is 'programmatik' advertising, where the buying and selling of advertising space is carried out by automated computer systems. Similarly, with data from users' browsing histories, social media applications and mobile global positioning systems, advertising campaigns are now targeting buyers in specific locations. This has gone beyond just individual devices; marketers are now turning towards 'cross-device' targeting, where users will be targeted with a seamless advertising campaign across different devices.  
 
What impact has it had on the sector?  
The creative industries have struggled to keep up with the proliferation of digital applications, social media and the growth of new technologies, resulting in mixed opinions on whether digital marketing does deliver business results. The problem stems from the constantly expanding range of digital technologies that have been implemented across different devices, and finding suitable ways to measure all the data that is generated.111 As a result of the on going changes, businesses have also had to restructure their spending to keep up with technological changes. For example, spend on mobile advertisements was £69 billion in 2015, and it is expected to rise to around 
£100 billion in 2016.112 The market demands are therefore having a significant impact on the skills needs of the creative sector's workforce. Employment in digital technology is anticipated to increase by six per cent by 2020, and there is expected to be a rapid 'hollowing out' of the digital and creative sector, where the need for intermediate skills decreases and demand instead increases for high–level and low-level skills. A key problem with the creative industry is that it is very fast-paced and needs a continually 'refreshed' workforce to maintain a competitive advantage. It is therefore necessary for the sector to ensure that employers are investing in workforce training and that education providers are supplying a workforce with a sufficient number of highly-skilled workers to sustain the UK's creative industry.113 
 
                                            

## Case Study Four - Business Data (Big Data) How Has Digital Transformation Changed The Character Of The Sector?

A key digital transformation in businesses has been the capturing and utilisation of 'big data'. As large and often unstructured pieces of data, 'big data' are being used by organisations to make their operations more effective and efficient, build better relationships with customers, and to develop new revenue streams, the need to analyse this data is increasing in demand. Often the data is created internally within organisations, and is captured and analysed in 
'real time'.114 'Big data' has become very valuable to UK businesses; in 2011 this was worth £25 billion, and is expected to rise to £41 billion annually, by 2017. However, research has found that the take-up of 'big data' for businesses is not ubiquitous; some industries (such as the insurance sector) are already using 'big data' analytics to inform decision making, whilst other industries (such as the financial sector) are just starting to use the technologies.115  
 
What digital technologies have been introduced?  
Until recently, the storage of such information was very costly. In recent years the cost of data storage has decreased as a result of the emergence of 'cloud' storage services 
(the storage of data over an internet-based application). High performing computing (HPC) centres have also been developed to help businesses analyse their data. 

In the manufacturing sectors, organisations have been using 'big data' in design decisions, to cut down costs of prototyping. Similarly, companies have been using big data analyses of social media to gain a better understanding of customers' responses in real time.116 More technology companies, like MicroStrategy, Microsoft and SAS have built 'data-discovery' tools as a way for more non-technical employees to navigate through big data datasets.117  
 
What impact has it had on the sector?  
The utilisation of' 'big data' by business has had a big impact. However, demand for employees who have the necessary analytic skills far outstrips the supply across all sectors. Research suggests that since 2013, the number of 'big data' vacancies has risen 212% per year. This encompasses a vast range of positions and skills including developers, architects, consultants and analysts. There is also a shortage of people with technical skills and other transferable skills such as business acumen, managerial skills, communication skills and a good knowledge of applying big data insights into policy and business strategy.118 

## Case Study Four - Business Data (Big Data)

 
To try and address the skills shortages and gaps, 'big data' software developers have been offering training in data science across the world.119 Furthermore, the development of  'data-discovery' tools has helped to simplify the analysis of big data, so that nontechnical staff can more easily understand the findings from big data analyses.120 
However, the sector cannot rely on software that simplifies 'big data' analysis. Organisations from across the UK are also beginning to develop training courses and opportunities to provide a better supply of big data analysts. For example, in 2014, KPMG launched their 'UK Data Science Summer School', which was aimed at attracting 
100 PhD students across Europe and giving them an intensive 5-week course to turn them into data scientists. Online course providers - such as 'Cloudera' - have trained thousands of people in big data analytics. Organisations like SAS have pledged millions of pounds to support the UK education system through providing free software for universities and learning aids in schools, to help encourage a new generation of big data analysts.121 Although there are growing demands for big data analysts in the business sector, there are still concerns related to the legal and ethical usage of data and deciding what is, and what is not appropriate to utilise for business purposes. As the sector has grown so rapidly, it has become a 'grey area' in ethics, and there are concerns about the potential misuse of the data.122 However, whilst ethical debates are continuing within the field of 
'big data', recent developments indicate that the businesses using advanced analytics technologies are generating significant productivity gains. 123 With such outcomes, it is likely that the demand for big data specialists will continue to proliferate. 

 
 
http://www.bbc.com/future/story/20150818-how-algorithms-run-amazons-warehouses. [Accessed August 19 2015]. 

## Case Study Five - Logistics How Has Digital Transformation Changed The Character Of The Sector?

Technology is being used in the logistics sector to consolidate delivery transport flows, and to make operations more efficient.124 The logistics sector has started to use technologies so that it can use the data that was collected to model operations, sales patterns and transport flows more precisely, in order to improve efficiency and to cut down on costs.125 Automation of distribution centres126 is also increasing demand for rapid home delivery by customers.127 
 
What digital technologies have been introduced?  
In 2005, radio frequency identification (RFID) tags were introduced in a bid to make the supply chain more efficient. This technology is attached to individual items so they can be tracked whilst in transit, retailers also use these tags in order to have a better overview of the stock they currently have in their warehouses or stores. More recently, companies have looked towards utilising automation software or cloud-based networks to improve efficiency across the supply chain.128 A benefit of cloud-based systems is that they are cheaper to install, they fix supply-chain problems at their source and can be used by companies across networks, regardless of the locality of the user.129 Currently, the logistics sector is working on introducing drones (or unmanned aerial vehicles) in order to make the delivery of goods cheaper and more efficient. For example, DHL is piloting its Parcelcopter 2.0 project, which uses drone technology to deliver time-sensitive goods (like medicine) to remote locations, quicker and more effectively than aeroplanes or ferries could achieve.130 Similarly, Amazon is at the forefront of developments with drones and logistics that are challenging regulatory systems regarding airspace and safety.131  
 

## What Impact Has It Had On The Sector?

The digital transformation of the logistics sector has happened quite rapidly, and the sector is struggling to meet the demand in skilled workers. Technical changes in 

## Case Study Five - Logistics

managing logistics have created a greater demand for individuals with IT skills alongside their managerial capabilities. Furthermore, these skills needs are required in a context of an 'environmental low-carbon agenda', which requires a further generic skillset of being able to manage the digital transformation of logistics in an environmentally-friendly way.132 As a result of the new demands of the logistics sector, there is a shortage of workers who are highly-skilled enough to be able to analyse the datasets and translate the findings into solutions for the management of the supply chain. There are also concerns that people with the required digital skills might reject a career in logistics in favour of other potentially more "exciting" sectors. Employers are also finding it difficult to upskill existing employees to the appropriate level in the timeframes needed to make effective change. 133 Developments in logistics show that extensive IT usage is having positive outcomes, for example helping businesses to monitor their stock status, allowing for better planning and a more accurate level of stock to meet anticipated demand. Similarly, automated systems are also helping warehousing operations to move quicker and more efficiently, thus reducing costs and increasing organisational efficiency.134  

Figure 3 below takes into account the findings from the study on the different types of digital skills that are currently in demand and also are likely to be needed in the future. Links are made between the skills levels required for each type of user group, with the potential skills and knowledge needed to carry out tasks linked to specific competences. It builds on the three definitions developed in Chapter 2.Overall, the findings suggests that while digital skills gaps are likely to be across the three user groups, skills shortages on the other hand are more likely to be at the 'Professional Skills' level. 

- Demand for digital skills is evident, both as a common demand for all 
employees to have basic skills, and vertically, relating to sector-specific skills. However, the education and training system is not currently delivering potential employees with the relevant skills. Education and training courses at all levels need to adapt to ensure that the development of digital skills are aligned to key requirements: - 
High level digital skills needs are evident, for example in key industry 
sectors including construction and advanced materials, and the creative sector. As the tools available and production processes progress in these and other sectors, employees are expected to take on new roles that often require management and assessment of increasingly complex issues as well as creative inputs; and 
- 
In the IT and telecoms sectors, employees aged 40+ make-up a higher proportion of the current workforce than in previous decades, suggesting that the skill-sets offered by the more experienced groups are in greater demand by employers. 
- Given the current level of demand identified, forecasts predict that the need for 
digital skills will intensify, highlighting the need for all employees to have digital skills in addition to other skills and competencies: - 
Existing research has identified that there are a number of key skills requirements including those associated with 'tech' specialists, big data analysts, developers, security skills, technology specific skills, analytic and 
research skills; 
- 
The literature suggests that the main demand in the labour market is for employees to have digital skills as one element of their overall skill-set and this need will strengthen as society and the economy further digitalises; and 
- 
A latent skills gap has already been identified by existing research and is likely to grow larger without the introduction of new policies and initiatives. 

## Routes Used To Meet Uk Digital Skills Requirements (Supply Of Digital Skills)

This section reviews the routes used to meet the digital skills needed by employers in the UK, and the current barriers and market failures facing businesses in accessing digital skills. It draws on the literature review and interviews with stakeholders. 

## Education And Training Routes

A common theme in the literature is the challenge that employers face in recruiting employees with the appropriate digital skills required by their organisation. A key issue cited in the literature is that the education system is failing to provide graduates whose skills align sufficiently with employer requirements. Universities UK research into the way in which data skills are taught as part of undergraduate degrees found that training in data analytics is widespread across STEM and social science courses. However, the quantity of provision varied markedly between institution and degree subject.135  
There is a degree of consensus within the literature that the education sector could better and more consistently integrate the acquisition of digital skills across the curriculum, and embed digital skills as a core component of degree programmes.136 This, and the issue of employability, is the subject of the current independent Shadbolt (focusing on accreditation) and Wakeham Reviews for BIS. The former will review computer science degree accreditation and graduate employment outcomes to explore in more detail what lies behind the relatively high rates of computing science graduate unemployment and to look at what more can be done to improve this.  
The latter will: "Look at the provision of STEM degree courses and how their associated accreditation arrangements support graduate employability. It will identify whether there are areas which need further investigation. The review will focus on gaining a better understanding of the skills requirements of employers, how STEM graduates' skills and knowledge relate to labour market demand, and how existing accreditation systems support this".137 
(National Endowment for Science, Technology and the Arts, UK). Published July 10. Available: http://www.nesta.org.uk/publications/analyticbritain-securing-right-skills-data-driven-economy. [Accessed July 21 2015]. 

There are diverse education and training routes through which digital skills can be acquired by individuals. Further education, higher education and learning through community provision all constitute routes for the supply of digital skills. Employers can also address skills shortages by deploying training and continuous professional development opportunities for employees to bridge digital skills gaps in their businesses. The views from stakeholders involved in the study highlights that the routes into digital careers vary considerably across sectors. Traditionally, employers employ graduates from higher education for more professional roles, particularly within the financial or STEM industries, but some stakeholders suggested that increasingly employers are turning towards apprenticeships or employing candidates who have NVQ qualifications. For many employers, the ever-changing landscape of digital skills means that it is more valuable having employees who can learn the relevant skills on-the-job. Indeed, more increasingly stakeholders commented that employers now expect new starters to already have a set of core IT skills to hit the ground running within a new post. 

Data from the 2014 Higher Education Statistics Agency (HESA)138 presents a mixed picture on the enrolments for undergraduate and postgraduate study courses in the field of computer science, as well as in engineering and technology. The data highlights that enrolments between 2008 and 2013 have been consistently higher for engineering and technology degrees compared with computer science for both undergraduate and postgraduate degrees (Figures 4 and 5). This has been accompanied by a dramatic reduction in the number of computer scientists. In the last decade to 2012, "there was a 23.3% drop in the number of students studying Computer Science at undergraduate level and a 33.8% drop in the number of students entering at graduate level"139. However, latest figures suggest that this trend may be reversing; there was a 1% increase in full time Computer Science enrolments between 2012/13 to 2013/14140.  
At the FE level, enrolments for some IT related apprenticeship frameworks have also been on a decline between 2010/11 to 2014/15 (Figure 6)).141 Figures on Apprenticeship Programme Starts by Sector Subject Area' for Information, Communication and Technology (ICT) overall highlights an increase of just over 2,000 enrolments between 
2013/14 and 2014/15142.  

                                           

## Figure 6 Enrolment Figures For It Related Apprenticeship Programme Subject Areas

Research by the charity 'Tablets for Schools' also notes that whilst "almost 70% of primary and secondary schools in the UK now use tablet computers", it is not clear what impact this is having on educational outcomes.143 The use of IT in schools has been tracked by the British Educational Supplies Association, they report that "as technology develops teachers will need the time and resources to explore it, pool their expertise and decide what will best help them and their students".144 IT skills therefore underpin effective use of IT in school education, and it must also be underpinned by effective teaching and learning for all groups, especially in the context of gender, for example making coding relevant and attractive to female learners.145 Also, initiatives such as the British Chambers of Commerce Business collaboration with the Government Equalities Office links teachers with businesses to provide them with knowledge and motivation to "encourage more girls to study science, technology, engineering and maths". 146 
Some studies have made recommendations on to how to strengthen the supply pipeline, by identifying actions for school, colleges, universities, the labour market and industry. Perhaps most pertinent for this review are those recommended actions for universities and 

vocational education, labour market and industry, made as part of the NESTA "Analytic Britain" report.147 The report recommends actions ranging from stronger teaching of mathematics and statistics in schools and colleges, integrating data analytics with the teaching of other subjects, and improving the quality and quantity of information about data analytics career prospects and role models in schools and colleges. All the stakeholders consulted for this study agreed with the above, and felt that digital skills had to be embedded across education and training provision. There were however mixed views on whether digital skills training should be given the same priority as Maths and English. Others felt that at the higher technical end, people needed to have some knowledge of Maths and English to understand the basic aspects of computing. When stakeholders were asked at which point in the education pipeline should the different digital skills be developed. The responses were as follows: 

1. *Basic digital skills.* Stakeholders agreed that digital skills training had to start from a 
very young age and in primary schools, so that all children had the basic knowledge of how to use the internet safely. They also felt that young people had to acquire basic digital literacy skills by the time they leave mandatory education. Recent research by the ECDL Foundation suggests that young people, whilst proficient in some areas, lack the basic digital skills needed when they move into employment. It also notes that 
"exposure to technology" does not necessarily "equate to the ability to use it",  The 
research highlights that young people  do not necessarily have the skills to use 
technologies safely and effectively,  and  that "the failure to provide youth with a 
complete set of skills in a formal manner' could  lead " to a new digital divide between 
digital lifestyle skills and digital workplace skills". 148. 
2. Digital skills for the general workforce *(Intermediate skills)*. This answer was more 
varied because some stakeholders felt it depended on the context in which these skills were needed. Although several felt that basic workplace digital skills had to be taught around GCSE age so that young people had the necessary skills to prepare them for employment. 
3. Digital skills for ICT professions (*Advanced skills*). Again, some felt that this was 
dependent on the context; however, the general view was that these skills are more likely to be developed at the higher education level. One issue raised was that higher education was not effectively keeping up with the pace of technological changes. Therefore while it was possible to gain the basic skills, it was largely up to employers to further train the employee in adapting and building their skills and knowledge to the needs of the business. Other stakeholders felt that these skills are only really necessary for those who choose a career that requires a high level of digital skills. One stakeholder warned against teaching young people 'advanced-level' skills too soon because if they are not applied regularly, then they will be forgotten and the education investment will be wasted. 
The role of in-work training in addressing digital skills gaps is also emphasised in a study by Fujitsu, based on a survey of 1,000 UK adults 1,400 UK employees and 100 people without home internet access. The study identified that while employees may have a strong understanding of the digital tools available within the workplace, this does not necessarily translate into the optimum application and use of these tools. The study also highlighted that 42% of employees surveyed had a lack of awareness of the digital options available to them149 and 39% of respondents also felt that not enough was being done to educate people on digital services, and how to use them.150  
In this context, survey respondents felt that individual companies or organisations behind particular digital applications should be responsible for educating the public on how to use digital services.151 Nearly one quarter of survey respondents also felt that the government was responsible for educating people on how to use digital services, whilst a similar proportion felt that central (13%) or local (9%) government was responsible for this. A lesser proportion (16%) felt that this responsibility rests with the individuals using the service themselves.152  
The above findings are in line with those from the stakeholder consultations. Most stakeholders felt that it was the government's responsibility to provide support to people who lacked basic digital skills, by subsidising or providing free basic IT skills through the provision of a national training programme. Almost all of the stakeholders also felt that it was the responsibility of employers to upskill or reskill their workforce in line with the needs of their businesses. In the STEM sectors, where the development of digital technology is fast-paced, some stakeholders suggested that it should be down to industry experts to share their knowledge and support the upskilling of the current workforce. There were, however, concerns around the ability of industries to organise themselves and provide digital skills training for their workforce. One stakeholder felt that it would be important for the government to have a leadership role in this aspect. 

## Influencers And Barriers

There are a number of factors that are likely to influence individuals to either pursue digital careers or acquire digital skills. One of the most prominent is motivation and awareness of digital career opportunities, given that an individual will often have to 'opt in' to a particular education or training option, except in the case of mandatory in-work training. Ultimately, choice and motivation governs the degree to which individuals elect to undertake study degrees with a digital skills focus such as computing. Several stakeholders agreed with this view and indicated that there was a general lack of awareness of the employment opportunities around digital careers, particularly for young people. Overall, the general view was that more needed to be done to raise awareness of digital careers and to improve the perceptions of the sector which is currently often portrayed as a 'maledominated' and '*geeky'* industry.  
Linked to the above, there appears to be particular barriers to undertaking further training and education in the field of digital skills, particularly for women. Women are underrepresented on IT related higher education courses. In 2011, just 18% of IT and Telecoms professionals were female compared with an overall figure of 48% for the UK workforce as a whole.153 This trend has recently led the UK Digital Skills Taskforce to suggest that 'tech' 
companies and employers of leading 'tech' professionals should do more to diversify their staff e.g. through the provision of mentoring in schools to encourage participation of different groups in digital skills courses.  Early signs are however encouraging with women making up a slightly higher percentage than men in BIS funded basic digital skills programmes154. 

While only limited research reports address the nature of these barriers in depth, they are likely to reflect wider patters of horizontal occupational segregation, whereby women are under-represented in particular sectors and industries which are traditionally seen as representing "men's work". The Tech Partnership 2015 IT Scorecard also indicates a contradictory situation where "females consistently achieve higher grades than males in IT-related subjects, but they still just fill 17% of IT & Telecoms professional occupations".155 As a recent article in Marketing Magazine suggests, the culture of the 
'tech' sector might be holding women because "the technology sector is often associated with long hours, an intense dedication to the job at the expense of life outside and a workforce dominated by men".156  
Similarly, a report by the UK Digital Skills Taskforce suggests that negative stereotypes of the 'tech' sector are prevalent across society. The value of digital skills to all jobs is not fully understood and the significant and successful role that digital companies play in the economy is not appreciated. This finding relates equally to school children, but also teachers and parents who are regarded as being in a poor position to advise children on career development in digital sectors. Furthermore, 23% of parents considered digital skills as irrelevant to their children's future career prospects.157 
Another barrier is said to be the level of qualifications held by ICT teachers. Only 44.9% of secondary school ICT teachers have a post A-level qualification relevant to ICT and the overwhelming majority of primary school teachers do not have a computing background. A recent survey found that 60% of teachers did not feel confident delivering the new ICT 
curriculum.158 This seems to suggest that training should be offered to ICT teachers to ensure that they can add value to their ICT lessons and address the skills gap.  
As acknowledged in the literature that has been reviewed, education has the potential to counter wrong perceptions around digital careers, and raise awareness and knowledge about the importance of digital skills across every employment sector. In particular, early education can act as a strong influencer in this respect in countering negative stereotypes around digital skills and digital technology (for example where these paths are perceived as 'geeky'). The digital skills training acquired through education and training routes will only be relevant to employers where institutions as well as teachers and trainers have a flexible and adaptable approach, ensuring that the skills developed reflect current market developments as well as employer demand. The House of Lords report also emphasises that: "no child should leave school without basic digital literacy. Universities should ensure all graduates are "digitally competent". Apprenticeships should have a greater emphasis on digital skills".159 In addition, and as also emphasised earlier, digital skills must not be viewed in isolation from other skills such as soft skills.  

## Responses To The Demand For Digital Skills In The Uk

Research highlights the difficulties that employers are having in recruiting people with right digital skills, and places the responsibility for increasing supply of digital skills with government, universities and businesses.160 Many studies also stress the importance of partnership working and cooperation between employers, education institutions as well as central and local government in developing and delivering approaches to the supply of digital skills. An example is the National College for Digital Skills, an initiative outlined in the government's Productivity Plan.161 When established, this specialist further education college will aim to foster close collaboration with industry, so that students can be prepared to adequately meet the needs of the labour market.162  
There are a range of initiatives designed to address digital skills gaps and shortages in the UK, which suggests that there is a lot going on at the system level (through the BBC activities for example), at the policy level (government initiatives), local and regional initiatives, and at the sector level through industry and business groups. However, the extent to which these initiatives are clearly 'visible' to potential beneficiaries is less clear. 

Some stakeholders also agreed with this view, and felt that there was a need for some leadership in this area, and for the government to utilise these existing structures and networks to support the development of digital skills. Examples of such initiatives are outlined below; this is not meant to be fully representative but provides an overview of the types of initiatives that currently exist in the UK. A detailed list is provided in Annex 3.  

## Government Initiatives

At the government level there has been a range of initiatives aimed at supporting the development of digital skills. In the context of education and qualifications schemes have included: 

1. A new computing curriculum was introduced in schools in England in September 2014. 
A similar curriculum will be introduced in Wales from 2016.163 This was a response to 
concerns from schools, teachers and industry that the existing ICT curriculum lacked inspiration and did not ensure that every pupil had the skills and knowledge to be digitally confident. The new curriculum was developed to support students across Key Stages 1-4 to gain the computational thinking skills to enable them to adapt to 
emerging technologies, and to prepare them for current and future career paths. The new curriculum saw England becoming the first country in the world to mandate coding 
at primary and secondary level.164 In Wales, the Welsh Government announced in July 
2015 that it will develop a new "framework that will introduce digital competence across 
the curriculum to help pupils of all ages widen and develop their digital skills will be 
available to schools by September 2016."165 
2. Degree Apprenticeships166 were launched in September 2015. Over 40 companies 
worked with Tech Partnership, the network of employers collaborating to create digital skills, to launch 300 degree apprenticeships in 9 universities to enable young people to obtain a fully integrated honours degree in a computer science related discipline, alongside job training. Students receive a salary and fees jointly paid by government (two thirds) and employers (one third). The degree apprenticeships will be rolled out to other universities, and with more employers. Degree apprenticeships will also be available in other disciplines.  
3. A National College for Digital Skills: the ambition is for the National College to be a 
beacon for digital skills provision, providing high quality training driving up standards in Further Education provision across the country. It is anticipated the National College will open its doors in September 2016, with the ambition of reaching 5,000 students 
within five years.167  
 
                                            

4. An independent review of computer science degree accreditation: To improve course 
quality and graduate employment outcomes. The government has asked Professor Sir Nigel Shadbolt to lead an independent review of computer science degree accreditation and graduate employment outcomes to explore in more detail what lies 
behind the relatively high rates of computing science graduate unemployment and to 
look at what more can be done to improve this.168 
5. Skills Funding Agency Review of Digital Skills Qualifications in Further Education: 
Following industry feedback that FE digital courses were not rigorous enough and were not meeting the needs of employers, the Skills Funding Agency has been 
commissioned to undertake a review of Digital Skills Qualifications.169 The Review will 
make recommendations on how any reforms of Technical and Professional Education 
can best support responsive, employer-led, high level digital skills. The independent review is independently chaired by Liz Williams (BT) and is due to report in early 2016.  
6. Computer science degree conversion courses: In September 2015 bids were sought 
for funding to support innovative approaches to increase the number of graduates pursuing computing science in disciplines in particular demand from industry such as data analysis and cyber security. This competition was part of a wider call for bids by 
the Higher Education Funding for England (HEFCE) in engineering disciplines.170 Pilot 
courses lasting one year, predominantly at post-graduate level, will start in the 2016-17 academic year. 
7. The apprenticeship system is being reformed to enable employers to design 
apprenticeship standards that reflect their needs.171 Nine standards have already been 
created for digital roles, with three ready for delivery. Those in existence in August 2015 covering digital industries being: network engineer, software developer, software tester, digital marketer, cyber intrusion analyst; data analyst; infrastructure technician, 
unified communications trouble-shooter, digital & technology solutions professional.172 
In addition, a consultation (closing October 2015) was launched regarding the proposal to increase the number of apprenticeships through a levy on employers from 2017 
onwards.173 Employers have emphasised that it is important to ensure that absorption 
capacity exists for the IT-related apprenticeships and that they are of the required quality, since "in 2013-14, just 10,000 of the 440,000 starts were in IT and telecoms, 
while just 16,000 were in engineering."174 In June 2015 HMRC announced their first 
funding for 15 'digital apprenticeships' "at HMRC's Newcastle upon Tyne-based Digital 
Delivery Centre, candidates will be paid £23,367 in addition to studying for a degree".175  

8. In April 2014, the government launched the Digital Inclusion Strategy; it aims to bring 
the government, the third sector and the private sector together to reduce the number 
of people without basic digital skills by 25% before 2016.176 The government plans to 
report on its progress in a revised version of the strategy report due to be released in early 2016. 
9. NIACE177 are currently leading a BIS funded programme looking at digital Family 
Learning. They are running a pilot programme with Family learning providers in Hull, Manchester and Sheffield and linking them with local technology businesses so that 
young people and their parents can understand better what is required should they want to gain a digital career.  
10. 
Over the last four years, BIS (working with partners such as Tinder Foundation178) has 
supported 1.55m individuals to gain basic digital skills. Over this current Parliament (2015-2020), the ambition is to enable a further one million people to acquire such skills. To help achieve this ambitious goal, HMRC have recently committed additional funding to support 45,000 learners in the 10 most deprived areas of England over the 
2015-16 financial year.179  
11. 
The Department for Communities and Local Government along with the Department for Business Innovation and Skills and the Department for Culture, Media and Sports are involved in the industry led Digital High Street initiative which highlights, amongst other things, the need for IT skills to engage with the 'digital high street': "Basic Digital Skills - Eliminate the current gap in digital skills in our communities by 2020 to ensure that all digitally capable residents of our communities - individuals, SMEs and VCSEs - have 
basic skills."180 
  

12. 
Digital Strategy: The Chancellor's Productivity Plan at Budget 2015 (July 2015) announced that government will publish a digital transformation plan to set out 
"concrete actions the government will take to support the adoption of digital 
technologies across the economy". This will be a cross-government publication which 
sets out a clear digital agenda over the next 5 years and actions that government is taking now to achieve these aims.  Building digital skills, for individuals and businesses, will be a key component of the strategy which is due to be published in early 2016.   
Businesses have been supported through: 

1. The Small Business Digital Capability Programme under the banner of Do More 
Online,181 helping small businesses acquire the digital skills, aiming to support an extra 
1.6 million businesses to transact online by 2018, through changing perceptions and 
providing targeted support.182 
2. In November 2014, to help businesses accelerate their online presence and digital 
competences,183 the government funded Tech City UK to launch the pilot of the free 
online training platform (Massive Open Online Course - MOOC) 'Digital Business 
Academy'. It is designed to teach digital business skills, with "free online business 
courses delivered by world-class business experts from UCL, Cambridge Judge 
Business School and Founder Centric".184 Eight initial courses have included 
establishing a business start-up, developing and managing digital products, marketing, 
performance management and tracking.185 
3. Short courses for digital skills: In November 2014 a pilot of Short Courses in digital 
skills were announced.186 This pilot of modular, flexible and relevant short courses in 
key digital skills areas (initially focused on web design, database management and digital marketing to ensure small businesses can create an effective web presence), has been designed and accredited by business, setting new benchmarks for further education provision to meet current skills needs. 
4. Access to internet infrastructure has been supported through £40 million made 
available through 2015-2016 where "more than 40,000 small and medium businesses (SMEs) across the UK have now benefitted from the government's Broadband 
Connection voucher scheme."187 
                                            

5. Coordinated information was made available to SMEs via LEPS188 through the Small 
Business Digital Capability Programme.189 Evaluation of the scheme to help SMEs 
improve their digital skills and ultimately trade and grow online found that it "has helped to address an information-related 'market failure' which will persist for the foreseeable 
future as technology is moving so rapidly" and where one of the four main 
recommendations was that "there would be value in investing further resources in on 
going support for small businesses' digital capabilities, as this appears to be a 
particularly popular, practical and effective way of improving business productivity."190 
6. Further importance on upskilling SMEs is placed through the government's target "that 
£1 in every £3 government spends will be with small businesses by 2020. This would mean an extra £3 billion per year (in 2013 to 2014 terms) going to small and mediumsized firms directly or through the supply chain."191 The SMEs will need to have both 
the absorption capacity to take-up the financial opportunities, and the efficiency and productivity which can be enhanced through effective use of IT. 

## System, Sector And Business Level Initiatives

At the system level initiatives include: 

1. The BBC's 'Make it Digital'192 national campaign. Under this campaign every Level 7 
schoolchild will receive a Microbit coding computer.193 Major industry partners194 and 
stakeholders195 will provide 5,000 Traineeships,196 and "the BBC Make it Digital 
Traineeship will help up to 5,000 young unemployed people boost their digital skills and 
get a foot on the jobs ladder".197 
2. The NHS has pilot schemes on digital literacy, to train 100,000 patients in digital 
literacy.198 The NHS England scheme aims to train front-line medical staff in IT skills.199 
3. The New Model in Technology and Engineering200 (NMITE) is the first 'greenfield' UK 
University to be launched for 30 years, planning to open in September 2017 to "radically change the way engineering and related technologies are taught in the UK". 
4. The Connected Housing Initiative (CHI) promotes digital skills training for residents, 
and encourages partnerships with businesses to provide access to internet 
infrastructure."201 
Urban areas, with their geographical concentration of people, businesses, and infrastructure, are well suited to a 'digital ecosystem' approach noted later in this section, For example: 

1. Manchester Digital supports businesses through: Employer Skills Group, Digital Skills 
Festival. Apprenticeship Matching Service, a Peer Club, Training and CPD.202 
2. Digital Birmingham203 focuses on IT skills for employers, establishing local networks, 
and specific actions such as developing digital skills for carers (a substantial cost for 
local authorities, and therefore a logical investment to generate productivity gains204). 
Digital Birmingham evaluated a project on mobile telecoms and found that "Mobile internet was shown to enable people to better self-manage their health, leading to 
greater independence and wellbeing."205 
3. The Digital Youth Academy supports digital apprentices in London and report that 84% 
of the apprentices were recruited by SMEs.206 
4. In Sunderland "The North East Tech Skills Hub is a joint venture between Sunderland 
Software City and the Tech Partnership." 207 It links schools with small businesses, with 
the businesses helping to enhance the business and tech understanding of teachers (sharing and multipliers), and highlighting the opportunities for careers in the digital arena. 
5. Similar initiatives exist in other countries, such as in USA where the city of Chicago has 
an initiative Smart Chicago bringing together city government (including services for families, housing, library, and education), businesses and business organisations and social actors, "cross-cutting training to support employment, in-depth education targeted 
to users' needs, private sector partnerships to support training, and coordination with 
the marketing & communications campaign."208 
6. At the sector level the Digital Tourism initiative in Scotland is a £1.2m programme 
providing tourism businesses with "advice surgeries, workshops, events to raise awareness, case studies, online guides and resources and conferences with inspiring 
speakers."209 
Examples of action at the local enterprise and local government level include: 

1. Through a Better Broadband for Oxfordshire project Oxford County Council is targeting 
women who are running small businesses, who wish to start a business, who are 
returning to the workplace, and who wish to "improve their digital skills for personal 
development."210 
2. Local Enterprise Partnerships (LEPs) are taking initiatives to provide recognition at 
local levels.211 These include a skills passport for students going on work placements in 
the Marches LEP, The West of England LEP has developed a charter mark for schools, and a BIS national pilot for an initiative linking skills funding to clearly identified local needs. Through the Digital High Street Skills initiative in Cornwall, the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP) "has secured almost £100k of government funding to help small businesses develop their knowledge of the internet, 
social media and the benefits of getting their business online."212 
3. The Highland Council (Scotland) Digital First Programme aims to achieve 40% of all 
transactions online over four years, saving £1.3 million,213 but specifically 
acknowledging the need to invest in citizen skills (to help generate the cost savings) through nominating digital champions (multipliers) and developing a local digital 
ecosystem by working "in partnership with other agencies to support customers who 
find digital engagement challenging."214 
4. Business Cornwall is in partnership through Software Cornwall "to nurture talented 
developers and to attract new skilled workers to the region."215  
5. Dynamo North East is developing a digital ecosystem of IT organisations and 
employers, technology hubs, education, local government and employer support initiatives. Activities include promoting apprenticeships, code clubs, and activities aiming to "retain graduates, train apprentices, attract mature hires and supporting the 
learning sector from primary school to tertiary education."216 
Third sector and sector organisations have particular roles to play at various levels: 

1. For example, support for digital skills development in young people is being provided 
through iDEA (Inspiring Digital Enterprise Award), a joint initiative between the Duke of York and Nominet Trust, "which aims to support 16-25 year olds to develop and 
improve their digital and entrepreneurial skills."217 The award is accompanied by digital 
badges to promote the recognition of the skills.218 
2. Google is involved in Charity Online, partnered with the Media Trust and the Charity 
Technology Trust, this is a "free initiative designed to help 30,000 small or mediumsized charities boost their fundraising by improving their digital skills".219 
3. The ACRE (Action with Communities in Rural England) network helping to overcome 
digital exclusion through the provision of superfast broadband "by engaging with local 
partnerships, helping with demand stimulation and digital skills initiatives."220 
4. Third sector capacity building is being promoted by Digital Outreach in north-east 
England, through "digital skills support and training to a number of micro to medium 
sized voluntary and community sector organisations.221  
5. Military personnel leaving the forces are supported through the social enterprise X-
Forces, in re-entering the labour market by acquiring relevant skills. For example "The 
UK business of EMC Corporation will be investing £250,000 in their Military Leavers Programme, providing seven weeks of training to ex-military personnel of all branches 
                                            
and ranks free of charge, equipping them with the skills they need to design, sell and support enterprise IT".222 

6. The Institution of Engineering and Technology aims to increase the number of female 
engineers and scientists from the current level of 6%, and in a partnership with the trade union Prospect formed a working group, noting that apart from the skills training there is a need for: "Flexible working, fair pay and a more inclusive culture should be 
on all organisations' agenda because they are proven to improve overall staff retention, 
and are good for business".223 
7. The British Chambers of Commerce has a project (School and Business Partnership 
pilot project, a collaboration between the government Equalities Office and Chambers 
of Commerce) that: "finds that taking teachers out of the classroom to engage with 
businesses, can help to encourage more girls to study science, technology, 
engineering and maths".224 
8. Young Enterprise (An enterprise education charity established in 1962), focusing not 
just on the 'hard' skills of IT etc., but also on the important business and 
entrepreneurship skills of "creativity, innovation and adaptability".225 
The sharing of knowledge, resources and skills (using skilled multipliers to generate 'snowball' effects) is undertaken through a range of initiatives. For example: 

1. The Samsung 'Digital Classroom Initiative' which involving 20 schools.226  
2. The 'Your Life' campaign227 is supported by companies and "is a three-year campaign 
to helping young people in UK build the skills needed to succeed in the current competitive global economy." 
3. Argos is providing training for its customers, so that consumers are upskilled in IT: 
"Argos has announced that it will offer digital workshops in 120 of its stores across the 
UK, to help some of the 6.4 million British adults who are still not online develop digital skills. The workshops will kick off in stores around the UK on 25 October, and run through to mid-January 2015. Up to 10,000 people will also be given a free tablet to 
help them communicate, connect and develop their digital skills."228 
                                            
222 ANON 2015a. *EMC Team-up to Tackle Britain's IT Skills Shortage*. X-forces.com. Published February 20. Available: http://x-forces.com/news-and-

4. Other examples involve linking the digital skills of publishers to libraries to build digital 
skill capacity in library staff. Such initiatives in effect build a snowball effect, first raising capacity in library staff, to raise capacity in users, which can further increase demand 
for the resources marketed by publishers.229 Also, "the Society of Chief Librarians is 
pleased to have supported a new BT and Barclays initiative to bring free Wi-Fi and 
hands-on digital support to over 50 libraries across England".230 
5. SAS, a commercial supplier of business analytics software and services, is investing in 
the development of digital skills in education as well as in work settings. This includes the provision of a free online resource to 400 schools across the UK, providing 80 universities with access to analytics software, and the launch of a new data science 
curriculum course made available to students and existing data scientists.231 
There also is an extensive commercial provision of digital skills. For example, the Google Digital Academy has commercial courses based in London for 'future digital leaders', and performance marketing, along with an online "postgraduate level certification in Digital Marketing taught online over 6-months".  Freeformers, which labels itself as a "Digital Transformation Company", provides customised digital training to individuals, teams, and companies. All the above interventions indicate the potential for multi-layered approaches to the acquisition of digital skills, where basic skills can be embedded at the 'system' level 
(through the education system), and more advanced skills through diverse sources, such as training businesses to be more responsive to their short-term and immediate needs in digital skills. This does not, however, mean that government-supported initiatives should be focused just on levelling up the digital playing field (for example overcoming many types of digital divides through digital inclusion strategies), but government also needs to promote that digital skills must be continually enhanced at the most innovative levels, to ensure that businesses can compete effectively at the international level. There are commercially-led developments in this context, such as at the European level, the Google Digital News Initiative promoting innovative digital journalism by investing "150 million euros (£107 million) over the next three years as part of an agreement with European news publishers which aims to support the journalism industry." Google also aims to help 
200,000 businesses in the UK acquire digital skills, and provide computer science training for 25,000 teachers. Two themes emerge from the initiatives noted above. First, interventions need to be joined-up, and second, they need to be end-user focused, whether it is on a particular segment of people or businesses (such as remote rural people, a disabled segment of the population, or particular business sectors), or on a particular geographical area (noting that many interventions are often implemented on administrative geographical areas rather than on geographies of functional need). Citizens Online summarise this as a "need to create local 'sustainable digital ecosystems' which can provide a joined up experience of on going access, active communication, training and support in the community, backed up by further online help." A third theme emerging is the value of multipliers through the development of a network of digital champions, for example, Big Lottery Fund's "£2 million initiative to create more than 
1,400 digital champions across the UK."  This is being undertaken through a partnership between the commercial digital skills provider Digital Unite, Age UK, Citizens Online, and the Scottish Council for Voluntary Organisations (SCVO). They will collaborate "to provide bespoke training, share and improve practices and develop consistent ways of evaluating success." A fourth theme is the value of sharing knowledge, resources and skills, particularly at the local and community level. It is clear from the above that the information base about digital skill opportunities is very diffuse and unstructured. However, given the wide range in 'ecosystem' approaches noted above it is highly unlikely that a 'one size fits all' information portal can provide all the required information. At the very least there could be an authoritative 'entry point' for those wishing to acquire and upgrade digital skills, pointing people, businesses, and organisations to relevant resources, services, and sources of advice and intermediary support. Also, the impact of these (and many other) initiatives as a whole is not clear, as most are delivered in silos, and while some are formally evaluated others are not. Hence, there is need at the very least for a comprehensive mapping of all these initiatives, to understand impact (for example through a meta-analysis), and for government to have a role in linking up these initiatives, and to raise awareness to ensure that individuals and employers, particularly SMEs (who can particularly benefit from tech apprenticeships) are aware of initiatives that are targeted at them. 

 
- A number of worrying trends appear to be emerging suggesting that young people 
are less interested in developing specialist tech skills or entering a high-end tech career. However, the reasons for these trends are not very clear: - 
data from 2012 indicated that computer science as a standalone degree course was associated with a 23.3% drop in the number of undergraduate students and a 33.8% drop in the number entering graduate courses; a similar phenomenon can be detected with IT apprenticeships; these trends contribute to a mismatch of the types of skills offered by the labour market and those demanded by employers (see Chapter 4).  
- 
however, computer science is one component of the IT landscape of skills; many other types of courses that have a strong digital skills focus (e.g. data science), nevertheless, future studies could explore the reasons for the seemingly growing lack of interest in computer science educational and career pathways, with a view to recommending measures to overcome the barriers in the uptake of traditional computer science courses and apprenticeships 

## Key Findings - To Address The Shortage In Digital Skills, Industry And Sector Initiatives, And Initiatives

between government and industry have been established. However, these may operate in silos, may not operate on a sufficient scale to address the scale of the skills shortage, or the information about their availability may not be readily available to potential beneficiaries: - 
The National College for Digital Skills is a key example of an industry-led education provider that when established will seek to address the skills shortage and provide credible opportunities for young people  
- 
business have also provided free software to schools and skills training directly to students and other individuals 
- 
government has been working with industry to develop new industry standards for upcoming roles such as in the field of big data analytics  
- 
recommendations have been put forward by NESTA to encourage reform of curricula so that data analytics skills have a greater opportunity to flourish 
- 
however, given the persistent lack of digital skills reported by stakeholders, the initiatives identified by this study may not be sufficient compared to the scale of the skills shortage. In addition, while there are many individual studies (sectorspecific etc.) there as yet is not a high-level meta-analysis across the studies to show the national picture on a consistent basis. In addition, it could be helpful to see what elements of these initiatives are working well so that the case can be made for their scaling-up over an appropriate timeframe 
- There are behavioural, cultural and/or awareness issues with certain segments of the 
population, which are acting as barriers to the development of digital skills or are restricting individuals from entering digital skills professions. The Fujitsu study indicated that many people do not have an understanding of the digital options 
available to them and considered that it is the responsibility of government and 
business to educate people on digital services. Only 16% considered that it was the 
responsibility of individuals to improve their knowledge and skills: - 
some studies indicate that there is a general lack of knowledge of digital careers among students, parents and teachers  
- 
other barriers exist particularly for women in entering IT focused professions. In addition, the digital industry has often been regarded as 'geeky' and maledominated 
- 
there are opportunities to clearly highlight benefits associated with accessing relevant IT-related courses and pursuing IT-focused careers There is a current lack of coherent and integrated information about IT skills opportunities, and this can particularly affect the ability of SMEs to identify opportunities for training and development 

## Risks And Opportunities In Addressing Digital Skills Needs In The Uk

 
This section reviews the risks and opportunities associated with actions (or lack thereof) linked to addressing digital skills needs in the UK, specifically in terms of market failures resulting from digital skills gaps, and the impact of these on the economy. It also reviews the opportunity of improving digital skills with respect to the impact on the national economy.  

## Risks And Opportunities

The risks of not, or insufficiently, addressing the digital skills needs outlined above relate to their potential contribution to business growth, and also on broader societal development. The challenge in relation to business growth is that the performance of digital sector companies cannot be optimised where there are difficulties recruiting staff with appropriate digital skills. Furthermore, organisations are rarely able to innovate where there is a mismatch of skills. In this context, it is likely that existing staff may be under pressure to fulfil roles that are outside of their skill set and remit.232 A further consideration is that organisations across a range of sectors will be disadvantaged, and their growth stifled, where they fail to harness digital technology, and apply digital skills that might lead to advancements in the way they operate. Conversely, the widespread development of digital skills presents a major opportunity for the economy, and the nation as a whole. A number of studies investigating the relationship between the effective application of IT and improved productivity have found that an increased investment in IT plays a major role in the doubling of productivity growth rates within the United States economy.233 Multinational firms in the United States have been found to be 8.5% more productive on average than UK domestic owned firms, mainly due to the impact of their use of ICT.234  
Research undertaken by E-skills UK (the Sector Skills Council for Business and Information Technology) which focuses on understanding the existing IT and Telecoms landscape, highlights that whilst the UK compares favourably with other nations in terms of IT investment and utilisation, its ranking has fallen across recent years. Its performance in this area is consistently less than that of the US and Nordic States, with the US assuming first place at the top of the IT competitiveness index. In identifying that "ICT infrastructure 
                                            
remains key to IT competitiveness", the lack of ICT infrastructure has been cited as a reason for countries failing to utilise their large pools of skilled IT employees.235  
This challenge is also considered in a 2015 NESTA report; 'Skills of the Datavores: Talent and the data revolution' which identifies that data-driven companies are over 10% more productive than "dataphobes", companies that do not exploit their data.236 The central message in this research is that the application of digital technologies and skills has the capacity to maximise an organisation's, and therefore the UK's competitive advantage.  
This maximisation is not limited to those sectors specialising in 'tech' or digital products and services, rather, digital and IT literacy can level productivity and efficiency gains across all sectors. On this issue, the E-Skills study highlights that: 
"The IT supply chain, as a sector in its own right, clearly offers the UK continued economic opportunities, but perhaps of equal if not greater significance are the potential opportunities across the rest of the economy resulting from businesses in all sectors of the economy maximising their use of ICT, broadband and internet access".237  
Moreover, according to a 2013 Oxford University study, many traditional jobs are susceptible to trends around computerisation and the introduction of advanced robotics.238 
The study makes the case that the recent high levels of growth and unemployment are associated with technological advances meaning that robots are increasingly replacing manual labour. However, given the pace of technological change, it seems that new technologies will further disrupt labour markets. The main cause for concern relates to advances in computing and robotics that are designed to perform non-routine tasks (traditionally routine tasks were susceptible to computerisation). It is mentioned that this is likely to change the nature of work across many industries. By estimating the probability of computerisation for 702 detailed occupations, the Oxford study makes the claim that 47% of total US employment is at risk of computerisation in administrative, transport, service and production occupations. While the study does not address the timeframe within which the relevant sectors will be subject to fundamental changes, it does highlight the need for action to be taken to re-skill the workforce to ensure that emerging market segments requiring digital skills can be exploited. 

Stakeholders involved with this study largely agreed with the above. The emerging theme across the interviews was that the UK faces a number of barriers which have stifled the extent to which it can compete with other countries in terms of digital technologies. First, there are barriers around infrastructure and the provision of broadband which is not as effective compared to other countries, particularly in rural areas. Overall, stakeholders felt that the government had to ensure that this basic infrastructure is in place before the UK can capitalise on the opportunities that new digital technologies offer to the economy. Second, employers also needed to be more proactive in improving their business processes, by taking advantage of the opportunities that new technologies offer to their business. For example, some sectors - like the construction industry - are more 'traditional' and slow to embrace innovation. One stakeholder felt that more needed to be done by sector leaders who have a good knowledge of how technology can revolutionise their industry - through case study examples - of how businesses could improve their processes by introducing new technologies. A few stakeholders also suggested that the lack of high level technical digital skills in the UK was due to recent immigration legislation. One view was that UK was shutting off its 'immigration pipeline' that would have otherwise supplied a very talented flow of employees to work at the forefront of the UK's technology industry. The re-introduction of the work-study visa would allow more non-UK citizen graduates to remain in the UK, to allow the UK to capitalise on their skill set.239 Such concerns show that there is a complex balance between long-term aims of being 'nationally sustainable' in skill developments and business needs, and the more immediate and short-term needs of business to service their skills needs now. 

## Value To The Economy In Improving Digital Skills Of The Nation

The UK is in a strong position to capitalise on the opportunities brought about by the digital economy, both as a provider and a consumer. The UK is seen as well placed to benefit from transformations in the global economy brought about by the generation of large amounts of digital information or data.240 In terms of the acquisition and improvement of digital skills across the population as a whole, PriceWaterhouseCoopers estimated that the potential of economic benefits resulting from getting everyone in the UK online is in excess of £22 billion.241 Martha Lane Fox, the co-founder of lastminute.com, also reflected on the wider 'community' benefits of technology in delivering the 2015 Richard Dimbleby Lecture. 

Her observations reflect the tone and content of much of the literature: 
"It is in within our reach for Britain to leapfrog every nation in the world and become the most digital, most connected, most skilled, most informed on the planet. And I think that if we did that, it would not only be good for our economy, but it would be good for our culture, our people, our health and our happiness."  
The current "Dot Everyone" campaign builds on the 2015 lecture through seeking government support for the creation of a public organisation for the digital age.242  
The 'tech' sector alone created an extra 77,000 jobs across the UK, and contributed over 
£91 billion to the UK economy243. This level of impact has the potential to be realised right across the economy for businesses, individuals and in delivery of public sector services.244 
The country in this respect stands to benefit from increased productivity where technologies can be applied and integrated across wider business models".245 An Adroit Economics 2012 ICT Impact model estimated that where ICT is optimised by businesses, an additional £47 billion GVA in the UK economy could be generated by 2017-2019, potentially translating into half a million new jobs, across many occupations and sectors.246 
This impact would benefit the four nations of the UK, with the contribution estimated at 
£41.4 billion for England, £3.7 billion for Scotland, £1.5 billion in Wales and £0.7 billion in Northern Ireland.247  
While some research points to digital technology and computerisation as a reason for stagnant jobs growth during the recession,248 there is a broader recognition of the potential for the internet to stimulate job creation. This is evidenced in the McKinsey Global Institute 2011 survey with 4,800 small and medium size enterprises (SMEs), that the internet created 2.6 jobs for each lost to technology related efficiencies.249 There are particular dynamics within SMEs which present potential for greater growth where digital technologies are embraced. However, where the application of digital technology is low, SMEs growth can be restricted since they are often the most challenged when it comes to developing the skills of their workforce: "A Boston Consulting Group study of small and medium-sized enterprises (SMEs) found the 25% of SMEs that use mobile services most intensively have revenues that grow up to twice as fast as their peers and create jobs up to eight times faster. The report says SMEs behind the digital curve 'are at risk of being left further behind'".250 
                                            
242 FOX, M. L. 2015. *Dot Everyone - making Britain brilliant at the Internet*. Martha Lane Fox. Published March 31. Available: 
https://marthalanefoxblog.wordpress.com/2015/03/31/dot-everyone-making-britain-brilliant-at-the-internet/. [Accessed June 3 2015]. 

243 TP 2015d. *Tech Insights: The Digital Economy*. The Tech Partnership. Published March. Available: 
https://www.thetechpartnership.com/globalassets/pdfs/research-2015/techinsights_report_mar15.pdf. [Accessed July 26 2015]. 

244 MANYIKA, J., CHUI, M., BUGHIN, J., DOBBS, R., BISSON, P. & MARRS, A. 2013. Disruptive technologies: Advances that will transform life, business, and the global economy. McKinsey Quarterly. Published May. Available: http://www.mckinsey.com/insights/business_technology/disruptive_technologies. [Accessed June 3 2013], D'EMIDIO, T., DORTON, D. & DUNCAN, E. 2015. *Service innovation in a digital world*. McKinsey & Company. Published February. Available: 
http://www.mckinsey.com/insights/operations/service_innovation_in_a_digital_world. [Accessed February 23 2015]. 

245 FUJITSU 2015. *Digital Inside Out: Creating a digital-first Britain*. Fujitsu Consulting.  Available: http://blog.uk.fujitsu.com/digital-inside-out/. 

[Accessed July 15 2015]. 

2012/TechnologyInsights_2012_UK.pdf. [Accessed June 3 2015]. FUJITSU 2015. *Digital Inside Out: Creating a digital-first Britain*. Fujitsu Consulting.  
Available: http://blog.uk.fujitsu.com/digital-inside-out/. [Accessed July 15 2015]. 

In the context of SMEs, and the links to the education sector, the National Foundation for Educational Research (NFER) proposes very clear linkages: 

- "schools and colleges cannot produce 'work-ready' employees alone without input from 
employers such as SMEs 
- having a single line of communication (face-to-face where possible) helps SMEs to 
understand the importance of the role of a school or and break down barriers; a dedicated careers coordinator is invaluable for brokering long-term connections 
- SMEs should be involved with the content of careers information 
- schools and colleges need to show that employers can get involved and can offer 
flexible methods of engagement such as providing apprenticeships or work placements 
- relationships between education organisations and businesses need to be driven by 
schools and colleges who need to learn how to "sell" themselves"251 
Literature on digital skills tends to recognise the value of future investment in the roll out of initiatives to support the development of digital skills, and increasingly sees improving digital skills and the adoption of digital solutions as a central government priority.252 
Research into the obstacles and difficulties that firms and citizens face regarding adopting and optimising digital technologies indicates that future UK ICT policy should offer more ICT support to business.  Particularly in order to assist SMEs in adopting more advanced digital solutions and seeking to improve digital skills both within the workforce and the population.253  
Although the majority (77%) of employee respondents to the Fujitsu survey discussed above believed that the future success of their organisation hinged on the effective use of digital technology, only 11% felt that their employer spent enough in this area. Overall, more than half (52%) hoped to see their organisation investing more in digital services and applications in the future.254  

- While risks associated with the shortage in digital skills are concerning 
employers, the opportunities linked to stronger investment in up-skilling the workforce are significant:  
- 
a key risk associated with the shortage in digital skills relates to its negative impact on business growth, innovation and broader societal 
development. In addition, the UK's ranking in terms of investment in IT 
and utilisation compared to the US and Nordic countries has fallen in recent years 
- 
however, the opportunities associated with investment in strengthening the skills base are significant. For example, US multinationals are 8.5% more productive on average than UK domestic owned firms, mainly due to the impact of their use of ICT 
- 
other studies have pointed to the wider economic benefits of strengthening digital skills for the population as a whole and across all sectors. For example, the potential economic benefits resulting from getting everyone in the UK online is in excess of £22 billion 
- 
it has been estimated that where ICT is optimised by businesses, an additional £47 billion GVA in the UK economy could be generated by 2017-2019, potentially translating into half a million new jobs, across many occupations and sectors 
- The positive impact that relevant digital skills can have on firms is often related 
to the extent to which appropriate infrastructure and skills are utilised. Further research is needed to explore the barriers to the use of technology by businesses so that targeted policy interventions can be provided to address this 
problem:  
- 
25% of SMEs that use mobile services most intensively have revenues that grow up to twice as fast as their peers and create jobs up to eight times faster.  
- 
the lack of ICT infrastructure (for example, superfast broadband with no geographical limitation on access) has been cited as a reason for countries failing to utilise their large pools of skilled IT employees. 
- 
data-driven companies are over 10% more productive than companies that do not exploit their data and digital opportunities to maximum advantage. 
- 
further evidence is needed to gain a better understanding on the lack of exploitation of digital skills and poor use of infrastructure by business to examine the main barriers to developing appropriate ICT company strategies. 
- 
to overcome bottlenecks, there could be opportunities in strengthening digital skills and infrastructure in companies through the provision of 
appropriate business support services. A Fujitsu study indicated that UK ICT policy should offer more ICT support to business, particularly in order to assist SMEs in adopting more advanced digital solutions and skills.  
- 
further research could shed light on feasible forms of support to better exploitation of ICT capabilities within firms. The aim should be to identify areas of support that can help to raise firm productivity and foster stronger company demand for digital skills. 

## Conclusions And Recommendations Conclusions

The main messages emerging from the literature and the stakeholder interviews, particularly in relation to the supply and demand for digital skills are: 

## Key Risks

1. A shortage in suitable digital skills for digital jobs persists in the UK labour market. The 
lack of suitably qualified persons, matched to the specific digital skills needed by 
employers, is linked to a quarter of all job vacancies. This is a major risk to business growth, innovation and broader societal development.  
2. By not effectively linking supply of digital skills to immediate, medium, and long-term 
demand, the relative ranking of the UK, in terms of investment in IT and utilisation compared to other major countries, is slipping and this may make the UK a less attractive investment location and place to do business. 
3. Computer science degrees, and related courses and apprenticeships, are proving less 
popular in recent years. These are worrying trends considering the demand for digital skills by employers and because young people do not seem to fully understand the opportunities that can be accessed through the acquisition of appropriate skills.  
4. While there are digital skills needs within sectors that are primarily 'digital' in their 
operations, there are wider challenges within the economy as a whole. Digital skills need to improve continuously across the whole UK population so that all sectors and organisations can maximise the competitive potential offered by the rapidly developing applications of digital technologies. As the British Academy review of the UK landscape for quantitative skills notes: "we all need to become more data literate to operate 
successfully in increasingly 'data–rich' environments".255 
5. The development of new technologies and robotics may remove jobs across a range of 
sectors including occupations that involve non-routine tasks, such as in transport, services and production occupations. This reinforces the point that the UK workforce needs to strengthen its digital skill-base so that the labour market can adapt to new market opportunities involving advanced technologies.  
6. While the study does not address the timeframe within which the relevant sectors will 
be subject to risks, it does highlight the need for action to be taken to re-skill the workforce continuously to ensure that new market segments requiring digital skills that are likely to open can be exploited. 

                                           
7. The widespread acquisition of digital skills offers particular growth opportunities for the 
UK economy, but opportunities are often constrained by a lack of relevant digital skills within the labour force. As demand for digital skills outstrips supply, employers across a wider range of sectors are experiencing digital skill gaps within their workforce, and 
encountering difficulties in filling advertised vacancies (particularly in high level roles such as developers). Digital data analysts are also required to interpret meaning within the 'big data' sets that are increasingly generated across a wide range of services. 

## Opportunities

1. Job roles focused on the use of digital skills command a higher than average salary 
reflecting prospects for the industry, but also the skills shortages that exist within 
certain roles in particular digital jobs provide tangible opportunities for those appropriately qualified. 
2. There is a clear link between market competitiveness and the uptake and application of 
digital technology in the workplace. Firms who have a developed ICT infrastructure, and take advantage of digital technologies tend to be the most competitive; conversely, a lack of digital investment and infrastructure can place companies at a competitive disadvantage.  
3. Significant value can be added to the UK economy and society through better 
investment in digital skills. This not only relates to job creation, but also firm productivity and scaling-up markets for companies including SMEs. 
4. The contribution of digital skills to the performance of the economy is substantial. The 
'tech sector' alone represents 6% of the UK economy with an estimated GVA per 
person in the region of £91,800, well above the UK average. Given the large number of opportunities that are likely to be available, strong investment in digital skills would likely bring about a very good return on investment to the UK economy.  

## Bottlenecks, Barriers And Market Failures

1. The shortage in digital skills represents a key bottleneck for industry and is linked to 
one in five of all vacancies. Currently, 72% of large companies and 49% of SMEs are suffering tech skill gaps. There is a clear mismatch in the types of skills offered by the labour market and those demanded, and in different ways and to different extents, this trend is likely to be holding back the growth of tech and non-tech companies alike (but further evidence on the types of problems emerging would support the argument).  
2. There is an increasing range of activities and occupations where digital skills are 
needed, but supply is not adequate. For example, from addressing a wide range of societal challenges, to enhancing public service delivery, to cyber security etc: a) There is a clear need for existing workforce to further develop their digital skills, be 
able to apply these across the increasing range of technologies that are available across different sectors and occupations, and this need is likely to intensify going forward;  
 

b) In some sectors, such as retail, existing digital skills are not being fully exploited 
even though more efficient use of digital technologies is likely to add value to the bottom line. Employers need to be made aware of the benefits of utilising the skills of their existing staff and introduce appropriate measures;  
c) An important and common thread to all of this is the increasing potential in utilising 
business analytics. As new methods of collecting and analysing data emerge, there will be increasing demand for individuals that can make sense of client and consumer trends to support managerial decision-making. The need to combine existing (degree) courses with skills development around the use of technologies to support business analytics is important.  
3. There is a lack of awareness of career opportunities within the digital sector, 
sometimes reflecting skills and gender stereotypes around the type of roles that exist. Barriers exist especially for women who are under represented on higher education courses in computer related subjects, and within the industry as a whole.  
4. Routes for the supply of digital skills are mainly via education and training routes 
delivered by education institutions. There are challenges in matching the speed of change in the education sector, for example in changing curricula and training, to the speed of demand, and the rapidly changing skill sets needs in the economy and society.  
5. Assessing digital skills needs is challenging: While broad types of digital skills have 
been defined in terms of use, formal classification and recognition of skills and learning outcomes are less clear, and this makes it difficult for employers to assess the digital skills of employees and applicants. 
6. While there is a policy ambition for improving digital skill provision to ensure that digital 
skills development is integrated in curricula across all stages of education, the provision of digital skills at present is variable and inconsistent. While IT is extensively 
used in the primary and secondary education levels there still is much to be done to ensure that it is effectively used in teaching and learning (especially that teachers are digitally skilled), that gender stereotypes are overcome, and that learners are motivated to acquire digital skills through an awareness of the career potential they bring. 
7. The digital skills of staff across the education and training system is uneven, and often 
it is not mandatory for staff to 'upskill' digitally. A learner's digital education will depend 
on the digital competencies and skills of those teaching them, as well as awareness and adaptability of education institutions to changes in technology. 
8. Many companies are not effectively maximising the potential of new technologies nor 
the talents of their employees. As a result, opportunities are missed and performance is not maximised. 
9. There seems to be insufficient provision, insufficient knowledge, or uneven availability, 
of appropriate business support services linked to the digital skills agenda. Reform of company ICT strategies is likely to advance more quickly if appropriate information, advisory, and training services are provided. 
10. 
Parent and teachers are not appropriately informed to support children with their decision-making around career and skills development. A significant minority of parents consider digital skills as irrelevant to career prospects. These attitudes need to change if appropriate guidance is to be offered to future participants in the labour market.  

## Recommendations

The literature research and analysis that has informed this study, and the interviews undertaken with key stakeholders as part of this study, have helped to structure the issues and challenges. The conclusions point to a need for central government leadership, but while there have been calls for comprehensive central government resourcing it is clear that there is significant latent capacity in sectors, businesses, and employees, that can be mobilised.  
Overall central government has the 'resource' to empower the uptake of digital skills through infrastructure, qualifications frameworks, curricula etc. Businesses, education (especially vocational and higher education) and sector organisations (also in partnership with the third sector and communities) can combine resources to support initiatives for digital skills developments. In many instances employees themselves have latent digital skills that have yet to be 'recognised' (either formally as qualifications, or as potential skills to benefit the business they are working in). Taking the Citizens Online 'digital ecosystem' as a key metaphor, there cannot be a single top-down national digital ecosystem of digital skills. Indeed, looking across the range of activity at many levels, the national ecosystem is a dynamic and constantly changing aggregation of multi-level ecosystems. Nevertheless, the multi-level ecosystems can be energised and supported through government initiatives, and a range of them was noted in previous sections. The overall messages show that central government should not be expected to be the core provider of digital skills development. Instead, there needs to be a process where those who need the skills (employers) can be rapidly and flexibly provided with employees with the skills. The recommendations in Table 5 therefore focus on the role of central government in providing economic policy direction, national focus and leadership. They also point to the critical roles of employers, the education sector and local government and agencies in delivering solutions that address the digital skills gaps and shortages in the UK. 

 

## Table 5 Recommendations Recommendations Recommendation 1: Government Should Provide Leadership, Coordination, And Key Resources In Establishing The Conditions For Digital Skills Development

1. Ensure that digital skills are learned pervasively at all stages of education and 
training. 
Government should set in place changes so that digital skills are embedded in education and training, enabling individuals to participate fully in the modern digital economy, whether as tech specialists, leaders of digitally-enabled businesses or workers in digitally-enabled jobs across the economy. At a minimum all children should leave school digitally literate, with the skills needed in the workplace, and to realise social outcomes. To this end, digital literacy should be seen as a core skill alongside English and maths.  

2. Focus education policy on skills of strategic importance to the nation. 
Government should work with industry to understand which digital skills are of particular strategic importance to the nation and to identify emerging trends such as those identified in this report. Strategies should be put in place to address shortages in these areas of strategic importance, including cyber security, big data, the Internet of Things, apps, mobile and e-commerce.   

## Recommendation 2: Employers Should Take Ownership Of Digital Skills Development

1. Collaborate at a national level. 
Employers should collaborate, through networks and partnerships, to develop coherent national approaches to raising digital skills levels, bringing together digital leaders from all sectors. For example, industry should take a lead role in researching key productivity gaps with their relevant business/sector, so they can understand the advantages of upskilling and future proofing their workforce.   

2. Lead on setting standards. 
Employers should play a lead role in setting the minimum standards that individuals are expected to acquire through education and training, including the digital skills that are transferable across different roles, for example, cyber security, digital marketing etc.  

3. Build the skills of their own employees. 
Employers should ensure existing staff have the training to keep their digital skills updated, and develop active recruitment and development strategies to maximise the digital skills of their workforce. 

 
 
4. Foster lifelong learning. 
Employers should help embed a culture which recognises and builds on the latent talents of their employees, actively supporting their learning through a wide range of learning approaches, to prepare them for future roles in the UK workforce. This could involve a mixture of vocational on-the-job training and employer led short courses with academic accreditation. 

## Recommendation 3: The Education Sector Should Develop And Adapt Their Offers To Meet The Changing Needs Of The Digital Economy Working Within Policy And Funding Frameworks Established By The Department For Business Innovation And Skills; Education; And Culture, Media And Sports.

1. Coordinate with stakeholders. 
Education and training providers should ensure that they understand how the supply of educational courses, in terms of quality and quantity, can meet the demand for digital skills in the wider economy (e.g. by sector, geographically, etc.). 

2. Build digital skills capacity with industry-relevance.  
School, FE and HE digital curricula should be devised in partnership with industry, to provide people with the skills they will need in their roles across the workforce. Specialist provision, such as that to be provided by the planned National College for Digital Skills, should provide people with the advanced digital skills that will make a difference to the adoption of technology by companies across all sectors. In HE, computing-related degrees should prepare people to have the business and interpersonal skills they need to be effective in the workplace. 

3. Motivate and inspire young people, particularly females, to consider digital 
careers. 
More young people, particularly females must be attracted to continue digital education and pursue careers. Schools should be better equipped to inform young people about the advantages of a career in digital, making it an attractive proposition compared to traditional vocations. They should also better promote the advantages of vocational routes such as degree apprenticeships in addition to traditional higher education routes. 

4. Implement programmes to continually update the digital skills of their staff. 
Teachers in schools should be supported to deliver the new computing curriculum and to develop their teaching approaches in line with developing educational technology. This includes helping current teachers retrain through an effective programme of continuous professional development (CPD) and ensuring new teachers are equipped with the right skills to teach the new curriculum. Educators in FE and HE should be able to access CPD programmes to acquire and update their digital skills. 


## Recommendation 4: Local And Regional Government And Agencies Should Address The Digital Skills Needs Of Their Local Areas

1. Collaborate. 
Local partnerships and networks (LEPS, Councils, FE colleges, Universities and employers) should work together to determine the skills needs for their local area, so that education and training provision is better matched to local demand. Government must encourage these partnerships to share best practice, and knowledge of successful programmes and training schemes. 

2. Inform. 
Local agencies should ensure that relevant and focused information is made available about digital skills training and education provision across all sectors in their geographical areas. For example, the government must encourage more SMEs to get online, to develop and grow their businesses to changing customer needs. 

 

## Annex One: Summary Of Digital Skills Frameworks

| Name                                           | of               |
|------------------------------------------------|------------------|
| framework                                      |                  |
|                                                |                  |
| Competence areas                               |                  |
|                                                |                  |
| Competences                                    | (linked to each  |
| competence area)                               |                  |
|                                                |                  |
| Proficiency levels                             | (needed for each |
| competence)                                    |                  |
|                                                |                  |
| Examples of knowledge                          |                  |
|                                                |                  |
| DIGICOMP                                       |                  |
| Framework                                      |                  |
|                                                |                  |
| Information                                    |                  |
|                                                |                  |
| 1.1 Browsing, searching and                    |                  |
| filtering information                          |                  |
|                                                |                  |
| - To access and search for online              |                  |
| information, to articulate information         |                  |
| needs, to find relevant information,           |                  |
| to select resources effectively, to            |                  |
| navigate between online sources, to            |                  |
| create personal information                    |                  |
| strategies                                     |                  |
| 1.2 Evaluating Information                     |                  |
| - To gather, process, understand               |                  |
| and critically evaluate information            |                  |
| 1.3 Storing and retrieving                     |                  |
| information                                    |                  |
| - To manipulate and store                      |                  |
| information and content for easier             |                  |
| retrieval, to organise information             |                  |
| and data                                       |                  |
|                                                |                  |
| Foundation                                     |                  |
| - I can do some online                         |                  |
| searches through search engines. I know        |                  |
| how to save or store files and content (e.g.   |                  |
| texts, pictures, music, videos, and web        |                  |
| pages). I know how to go back to the           |                  |
| content I saved. I know that not all online    |                  |
| information is reliable.                       |                  |
|                                                |                  |
| Intermediate                                   |                  |
| - I can browse the internet for                |                  |
| information and I can search for information   |                  |
| online. I can select the appropriate           |                  |
| information I find. I can compare different    |                  |
| information sources. I know how to save,       |                  |
| store or tag files, content and information    |                  |
| and I have my own storing strategy. I can      |                  |
| retrieve and manage the information and        |                  |
| content I saved or stored.                     |                  |
|                                                |                  |
| Advanced                                       |                  |
| - I can use a wide range of                    |                  |
| strategies when searching for information      |                  |
| and browsing on the internet. I am critical    |                  |
| about the information I find and I can cross-  |                  |
| check and assess its validity and credibility. |                  |
| I can filter and monitor the information I     |                  |
| receive. I can apply different methods and     |                  |
| tools to organise files, content and           |                  |
| information. I can deploy a set of strategies  |                  |
| for retrieving and managing the content I or   |                  |
| others have organised and stored. I know       |                  |
| whom to follow in online information sharing   |                  |
| places (e.g. micro-blogging).                  |                  |
|                                                |                  |

1.1 Browsing, searching and filtering 
information :  
- Understands how information is generated, managed and made available - Is aware of different search engines - Understands which search engines or databases best answer to his/her own information needs - Understands how information can be found in different devices and media - Understands how search engines classify information Understands how feeds mechanism works Understands indexing principles  
1.2 Evaluating information 
- Can analyse retrieved information  
- Evaluates media content - Judges the validity of content found on the internet or the media, evaluates and interprets information - Understands the reliability of different sources - Understands online and offline information 
sources  
- Understands that information sources need to be cross-checked - Can transform information into knowledge - Understands power forces in the online world 
1.3 Storing and retrieving information 29/07/2015 
- Understands how information is stored on 
different devices/services - Can enumerate different storage media - Knows different storage options and can select 
the most appropriate 

Communication 
2.1 Interacting through 
technologies 
- To interact through a variety of 
digital devices and applications, to understand how digital communication is distributed, displayed and managed, to understand appropriate ways of communicating through digital means, to refer to different communication formats, to adapt communication modes and strategies to the specific audience  
2.2 Sharing information and 
content  
- To share with others the location and content of information found, to 
be willing and able to share knowledge, content and resources, to act as an intermediary, to be proactive in the spreading of news, content and resources, to know about citation practices and to integrate new information into an existing body of knowledge  
2.3 Engaging in online citizenship  
- To participate in society through online engagement, to seek opportunities for self-development and empowerment in using technologies and digital environments, to be aware of the potential of technologies for citizen participation  
2.4 Collaborating through digital 
channels  
- To use technologies and media for team work, collaborative processes and co-construction and co-creation of resources, knowledge and 
content  
Foundation - I can interact with others 
using basic features of communication tools, (e.g. mobile phone, VoIP, chat or email). I know basic behaviour norms that apply when communicating with others using digital tools. I can share files and content with others through simple technological means. I know that technology can be used to interact with services and I passively use some. I can collaborate with others using traditional technologies. I am aware of the benefits and risks related to digital identity. 
Intermediate: I can use several digital tools 
to interact with others using more advanced features of communication tools (e.g. mobile phone, VoIP, chat, email). I know the 
principles of online etiquette and I am able to apply them in my own context. I can participate in social networking sites and online communities, where I pass on or share knowledge, content and information. I can actively use some basic features of online services. I can create and discuss outputs in collaboration with others using simple digital tools. I can shape my online digital identity and keep track of my digital footprint 
Advanced -I am engaged in the use of a 
wide range of tools for online communication (emails, chats, SMS, instant messaging, blogs, micro-blogs, SNS). I can apply the various aspects of online etiquette to different digital communication spaces and contexts. I have developed strategies to discover inappropriate behaviour. I can adopt digital modes and ways of communication that best fit the purpose. I can tailor the format and ways of 
communication to my audience. I can 

2.1 Interacting through technologies: 
- Is aware of different digital communication means (e.g. email, chat, VoIP, video-conference, SMS) - Knows how messages and emails are stored and displayed - Knows the functionality of several communication software packages -Knows the benefits and limits of different means of communications and distinguishes the most appropriate ones to the context 
2.2 Sharing information and content 
- Knows the benefits (for him/herself as well as for others) of sharing content and information with peers - Judges the value of the resource to be shared and the target audience to share it with  
- Knows which content/knowledge/resources can be publicly shared - Knows how/when to acknowledge the source of a particular content 
2.3 Engaging in online citizenship 
- Knows that technology can be used for engagement in democratic actions (e.g. lobbying, petitions, parliament) - Knows how technologies and media can enable different forms of participation 
2.4 Collaborating through digital channels: 
- Knows that collaborative processes facilitate content creation - Knows when content creation can benefit from collaborative processes and when not - Understands the dynamics of collaborative work and of giving and receiving feedback - Can judge the contribution of others to his/her own work - Has an understanding of different roles needed in diverse forms of online collaboration  
2.5 Netiquette: 
- Knows about agreed practices in digital interactions 

- Understands the consequences of own behaviour - Knows about ethical issues in digital media, such as visiting improper websites and cyber 
bullying  
- Understands that different cultures have different communication and interaction practices 
2.6 Managing digital identity 
- Knows the benefits of having one or more digital identities - Understands the interlinks between the online and offline world Understands that several actors can positively or negatively contribute to 
construct his/her digital identity 
2.5 Netiquette  
- To have the knowledge and knowhow of behavioural norms in online/virtual interactions, to be aware of cultural diversity aspects, to be able to protect self and others from possible online dangers (e.g. cyber bullying), to develop active strategies to discover inappropriate behaviour  
2.6 Managing digital identity  
- To create, adapt and manage one or multiple digital identities, to be able to protect one's e-reputation, to deal with the data that one produces through several accounts and applications manage the different types of communication I receive. I can actively share information, content and resources with others through online communities, networks and collaboration platforms. I am actively participating in online spaces. I know how to get actively engaged in online participation and I can use several different online services. I frequently and confidently use several digital collaboration tools and means to collaborate with others in the production and sharing of resources, knowledge and content. I can manage several digital identities according to the context and purpose, I can monitor the information and data I produce through my online interaction, I know how to protect my digital reputation. 

Foundation: I can produce simple digital content (e.g. text, or tables, or images, or audio, etc.). I can make basic changes to the content that others have produced. I can modify some simple function of software and applications (apply basic settings). I know that some of the content I find can be covered by copyright. 

Intermediate: I can produce digital content in different formats (e.g. text, tables, images, audio, etc.). I can edit, refine and modify the content I or others have produced. I have basic knowledge of the differences between copyright, copy left and creative commons and I can apply some licences to the content I create. I can apply several modifications to software and applications (advanced settings, basic programme modifications). 

Advanced: I can produce digital content in different formats, platforms and 
3.1 Developing content 
- Knows that digital content can be produced in a variety of forms - Knows which software/application fits better the kind of content s/he wants to create - Understands how meaning is produced through multimedia (text, images, audio, video) 
3.2 Integrating and re-elaborating 
- Contributes to the public knowledge domain 
(e.g. wikis, public forums, reviews) - Knows that resources can be built from diverse and non-sequential information sources - Knows about different databases and resources that can be remixed and re-used - Knows that content should be referenced 
3.3 Copyright and licences 
- Considers licences regulation principles of use and publication of information. - Understands copyright and licence rules - Knows that there are different ways of licensing intellectual property production - Understands differences between copyright, creative commons, copy left and public domain 

 
Content creation 
3.1 Developing content  
- To create content in different 
formats including multimedia, to edit and improve content that s/he has created or that others have created, to express creatively through digital media and technologies  
3.2 Integrating and re-elaborating  
- To modify, refine and mash-up existing resources to create new, original and relevant content and knowledge  
3.3 Copyright and Licences  
- To understand how copyright and licences apply to information and content  
3.4 Programming  
- To apply settings, programme modification, programme applications, software, devices, to understand the principles of programming, to understand what is 
behind a programme 

licenses 
3.4 Programming - Knows how digital systems and processes work 
- Knows how software works 
- Understands technological ecosystems - Knows about the architectural principles behind 
technologies 
environments. I can use a variety of digital tools for creating original multimedia outputs. I can mash-up existing items of content to create new ones. I know how different types of licences apply to the information and resources I use and create. I can interfere with (open) programmes, modify, change or write source code, I can code and programme in several languages, I understand the systems and functions that are behind programmes 

 
Safety 
4.1 Protecting devices  
- To protect own devices and to 
understand online risks and threats, to know about safety and security measures  
4.2 Protecting personal data  
- To understand common terms of 
service, active protection of personal data, understanding other people privacy, to protect self from online fraud and threats and cyber bullying  
4.3 Protecting health  
- To avoid health-risks related with 
the use of technology in terms of threats to physical and psychological wellbeing 
 4.4 Protecting the environment - To be aware of the impact of ICT 
on the environment 

4.1 Protecting devices 
- Knows that there are several risks associated 
with the use of technologies - Knows about current and up-to-date strategies to avoid risks - Understands the risks associated with online 
use 
 4.2 Protecting personal data 
- Understands the terms of use of online services (i.e. the fact that service providers may use personal data that they collect about users) and can act prudently in this knowledge - Knows that many interactive services use information about him or her to filter in commercial messages in more or less explicit manners - Can distinguish between data protection and data security Knows about appropriate behaviour in the digital domain - Understands how his/her own digital footprint can be seen by others - Knows how data about his/her digital identity can or cannot be used by third parties - Understands the risk of identity theft and other credentials' thefts - Knows how to protect other people data that apply to his/her own context (as a worker, a parent, a teacher, etc.) 
4.3 Protecting health 
- Knows the effect of prolonged use of 

Foundation: I can take basic steps to 
protect my devices (for instance: by using anti-viruses, passwords, etc.). I know that I can only share certain types of information about myself or others in online environments. I know how to avoid cyber 
bullying. I know that technology can affect my health, if misused. I take basic measures to save energy. 
Intermediate: I know how to protect my 
digital devices, I update my security strategies. I can protect my and others online privacy. I have a general understanding of privacy issues and I have basic knowledge of how my data is collected and used. I know how to protect myself and others from cyber bullying. I understand the health risks associated with the use of technologies (from ergonomic aspects to addiction to technologies). I understand the positive and negative aspects of the use of technology on the environment 
Advanced: I frequently update my security 
strategies. I can take action when the device is under threat. I often change the default privacy settings of online services to enhance my privacy protection. I have an 
informed and wide understanding of privacy 
issues and I know how my data is collected and used. I am aware of the correct use of technologies to avoid health problems. I know how to find a good balance between online and off-line worlds. I have an informed stance on the impact of technologies on everyday life, online 
consumption, and the environment. 

technologies - Knows about the addictive aspects of technologies 
4.4 Protecting the environment 
- Can determine if appropriate and safe digital means are available, that are efficient and costeffective in comparison with other means - Has a comprehensive mental map of how the online world works. - Understands the technologies s/he is using at a level that is sufficient to underpin good purchasing decisions, e.g., about devices or internet service providers - Understands the environmental impact of computers and electronic devices and how s/he can make them last longer by recycling parts of it (such as 
changing hard disks) 

 
Problem solving 
5.1 Solving technical problems  
- To identify possible problems and 
solve them (from trouble-shooting to solving more complex problems) with the help of digital means  
5.2 Identifying needs and 
technological responses  
- To assess own needs in terms of resources, tools and competence development, to match needs with possible solutions, adapting tools to personal needs, to critically evaluate possible solutions and digital tools  
5.3 Innovating and creatively using technology 
- To innovate with technology, to 
actively participate in collaborative digital and multimedia production, to express oneself creatively through digital media and technologies, to create knowledge and solve conceptual problems with the support of digital tools  
5.4 Identifying digital competence 
Foundation: I can ask for targeted support 
and assistance when technologies do not work or when using a new device, programme or application. I can use some technologies to solve routine tasks. I can make decisions when choosing a digital tool for a routine practice. I know that technologies and digital tools can be used for creative purposes and I can make some creative use of technologies. I have some basic knowledge, but I am aware of my limits when using technologies. 
Intermediate: I can solve easy problems 
that arise when technologies do not work. I understand what technology can do for me and what it cannot. I can solve a non-routine task by exploring technological possibilities. I can select an appropriate tool according to the purpose and I can evaluate the effectiveness of the tool. I can use technologies for creative outputs and I can use technologies to solve problems. I 
collaborate with others in the creation of 

5.1 Solving technical problems 
- Knows how a computer or digital device is built Knows where to look for solving a problem - Knows sources of information and where to find help for problem-solving and trouble shooting. - Knows where to find the relevant knowledge for the solution of technical and theoretical problems 
5.2 Identifying needs and technological responses 
- Understands the potential and limitations of digital devices and resources - Knows the range of things that can be done using technologies. - Is aware of the most relevant or popular digital technologies used by others (e.g. peers, reputed experts). - Has reasonable knowledge of available technologies, their strengths and weaknesses and whether and how they might support the achievement of personal goals 
5.3 Innovating and creatively using technology 
- Uses a widely diverse and well-balanced mix of digital and non-digital technologies for different 

gaps  
- To understand where own competence needs to be improved or updated, to support others in the development of their digital competence, to keep up-to-date 
with new developments 
problems and will dynamically change options over time - Can solve a theoretical problem, of individual or collective interest, through or with the support of digital tools - Knows how to find the relevant knowledge for the solution of theoretical problems - Understands how meaning is produced through multimedia and technologies 
5.4 Identification of digital competence gaps 
- Understands the wider context of digital tools in a 'digital age' characterised by globalisation and networks - Understands where ICT comes from, who develops it and for what purposes. - Has first-hand knowledge and expertise of the major digital technologies used in his/her field. 

innovative and creative outputs, but I don't take the initiative. I know how to learn to do something new with technologies. 

 
Advanced: I can solve a wide-range of problems that arise from the use of technology. I can make informed decisions when choosing a tool, device, application, software or service for the task I am not familiar with. I am aware of new technological developments. I understand how new tools work and operate. I can critically evaluate which tool serves my purposes best. I can solve conceptual problems taking advantage of technologies and digital tools, I can contribute to knowledge creation through technological means, I can take part in innovative actions through the use of technologies. I proactively collaborate with others to produce creative and innovative outputs. I frequently update my digital competence needs. 

## Annex Two: Topic Guide Digital Skills For The Uk Economy

 Topic guide for stakeholder consultations Introduction to the study for stakeholders The Digital Economy Unit (DEU), within the Department for Culture, Media and Sport, has commissioned Ecorys UK Ltd to undertake a study to help improve the understanding of the current and future demand for digital skills in the UK economy. This is an important activity in the preparation of the '*Digital Transformation Plan*', due to be published in the autumn, which is an action of the UK government 'Productivity Plan'. Assessing the demand and supply of digital skills in the UK needs to be strongly evidenceled. Therefore, the DEU is very keen that the study takes into account the views of stakeholders, and in particular employer-led partnerships that have insights into digital skills' requirements in the UK. This study is focusing on the following overarching research questions:  

- What is the current demand for digital skills across the economy and what are the 
different types of digital skills requirements?  
- What barriers and market failures to the development of digital skills have emerged 
during the last decade?  
- What are the areas of shortage or mismatch (skill mismatch is defined as the gap 
between an individual's job skills and the demands of the job market) of digital skills in the workforce?  
- How can the supply of digital skills meet the demand of the workforce?  
The definition of digital skills has 'broadened' over time, however there are limitations when these are reviewed in the context of addressing digital skills gaps or shortages in the economy. For example, some definitions and frameworks are too broad, and not all citizens, learners or users may be interested in developing the competences described in these frameworks. Or, the frameworks may have a narrow focus, being targeted at a particular type of digital user. However, existing definitions and frameworks taken as a whole all cover the following broad categories:  

1. Basic digital literacy skills (Empowering individuals): Skills needed by every citizen to 
become 'digitally literate'. These are the skills needed to carry out basic functions such 
as using digital applications to communicate and carry out basic internet searches. Cyber security sits under this category. 
2. Digital skills for the general workforce (Upskilling for the Digital Economy): All of 
category 1, plus skills needed in a workplace and generally linked to the use of applications developed by IT specialists. As discussed in the Development Economics report, equipping the workforce with such skills 'encourage deeper and faster usage of 
digital technologies by UK businesses and other organisations and measures'.256 While 
the digital skills needed by the workforce are likely to differ across sectors, there will be 
some minimum requirements linked to processing information that will be applicable across all sectors.  

3. Digital skills for ICT professions (Digitally innovative and creative individuals, 
organisations and businesses): All of categories 1 and 2, plus skills needed to work 
across the diverse IT sector. They include digital skills linked to the development of new digital technologies, and new products and services. Such skills are needed if the UK is to compare favourably with other nations in relation to ICT investment and utilisation.  
 To develop appropriate solutions that improve the quantity and quality of supply of digital skills supply in the UK economy, training routes, for example, will need to be developed to cover the skills needed by the above three groups (these are set as a hierarchy of digital skills). This requires a re-think of how digital skills are defined, and the use of three distinct definitions of digital skills that cover the above user groups. Definitions Skills: "the ability to perform a task to a predefined level of competence" 
Transferable/generic skills: "skills which can be used across large numbers of different occupation" 
Skills gaps: "deficiencies in the skills of an employer's existing workforce, both at the individual level and overall, which prevent the firm from achieving its business objectives" (linked to problems with skills inside the business) 
Skills shortages: "recruitment difficulties caused specifically by a shortage of individuals with the required skills in the accessible labour market" (linked to problems with skills outside the business - in the general workforce). 

 The key questions of interest to the study are:  
 
- What is the current demand for digital skills in the economy? And where is the demand 

in relation to the categories set out above? Where are the skills gaps? Where are the future digital skills requirements?  
- At what point in the education pipeline should the above competences set out in the 
categories outlined above be developed? What should the minimum digital skills competences be for someone leaving education at different points of the education cycle (Schools, FE, and HE)?  
- How can the UK upskill those who are currently not in education, and have no digital 
skills, to carry out the basic tasks that allow them to function in a society that is becoming increasingly digitalised?  
- How can the UK ensure that the digital skills of the current workforce are continually 
updated to equip them for current and emerging job roles in the sectors that they work in?  
- How can the UK ensure that IT training meets the demand of technology enablers? 
Section 1: The aim of this section is to understand the current and future demand for digital skills in the UK economy 1. Current digital skills requirements: Demand for digital skills across the economy by 

sector and occupation. 
- 
For strategic stakeholders: What is the current demand for digital skills in the UK economy? And in which categories and skills level is the demand greatest?  
- 
For employer led partnerships: What is the current demand for digital skills in your sector? What kind of digital skills are needed in the workplace to improve business processes? And in which of the categories set out above, and skills levels is the demand greatest? How does this differ with respect to SMEs and large organisations? 2. Digital skills gaps/shortages: in relation to job roles and levels of seniority/career 
development (occupational skills). 
- 
For strategic stakeholders: Where are the primary digital skills gaps in relation to specific job roles? What about digital skills gaps in relation to levels of seniority/career development?  
- 
For employer-led partnerships: Where are the primary digital skills gaps in relation to specific job roles and to levels of seniority/career development in your sector? Are these likely to differ between SMEs and large organisations?  
- 
For both strategic stakeholders and employer-led partnerships: Where are the digital skills shortages or mismatch (Skill mismatch is defined as the gap between an individual's job skills and the demands of the job market)? 3. Future requirements: Future digital skills requirements and expected skills gaps - latent 
and unrecognised. 
 
Research suggests that as all sectors, service providers and industries become digitalised, there will be pressure on the majority of employees to become digitally competent. 

- Where do you think the future digital skills requirements will arise? What kind of digital 
skills are required in your sector to improve business processes? Or to make the sector more competitive with respect to other nations?  
- Where do you expect the digital skills shortages to arise? Why? (To be discussed in 
relation to SMEs and large organisations) 4. Remuneration/career paths: Job prospects in digitally-related roles compared to other 
career paths. 
Literature suggests that government, industry and education should do more to promote digital degrees and careers, particularly amongst women who are underrepresented in the field. 

- What types of initiatives should be adopted to encourage potential learners, particularly 
women, to take up career paths linked to digital roles?  
- For employer-led partnerships: How do pay (and other benefits) for digital roles 
compare with other career paths in your sector? What about across different sectors? 
  
5. Training: Current and future priorities for digital skills training and employer investment 
training. 
- Where are the current and projected priorities for training? (For sector bodies - add 'in 
your sector')?  
- Should digital skills training be given the same priority as subjects such as Maths and 
English in schools and in Further Education? 
6. Sectoral differences in digital skills: Assess the different sectoral requirements 
 
- Are there major differences in the digital skills needs between different sectors? (e.g. 
financial, manufacturing, retail), and between large and small businesses? 
 
Section 2: The aim of this section is to understand the routes used to meet the digital skills of individuals and employers in the UK, and the current barriers and market failures faced by businesses in accessing digital skills 7. Education and training routes: Employer recruitment practices (demand) 

 
- For employer-led partnerships: Which education and training routes into digital skills do 
employers recruit from in your sector, and why? (To be discussed in the context of Schools, FE and HE )  
- Conversely, which routes are not generally/widely used, and why? - How do employers in your sector address their digital skills needs?  
 
8. Education and training routes: training provision (supply). 
 
There is some degree of consensus within some literature that the education sector should look to integrate digital skills across the curriculum, and embed digital skills as a core component in education and training 

 - At what point in the education pipeline should the different skills be developed? (Refer 
to the different skills levels; Basic digital literacy, Intermediate, Advanced etc.) 
- What should the minimum digital skills requirement be for someone leaving education 
at different points of the education cycle (Schools, FE, and HE)? Should there be a minimum requirement in order to access the job market?  
- How can those who are currently not in education, and have no digital skills, be 
upskilled to carry out the basic tasks that allow them to function in a society that is becoming increasingly digitalised?  
- How can the digital skills of the current workforce be continually updated to equip them 
for current and emerging job roles in the sectors that they work in? Whose responsibility is it to upskill the workforce?  
- What role can employers play with respect to education and training? What role can 
the government play with respect to upskilling the current workforce who lack digital skills?  
- Should employers and government roles differ depending on the type of user category 
(Explore this in relation to different skills levels)?  
- Should employers be solely responsible for investing in the training of their employees 
with respect to current and future digital skills requirements? 
9. Transferable skills: Across digital roles (for example, the cross-over between general 
digital skills and cyber security). 
The literature indicates that there is a lack of prospective employees who hold the right 
'mix' of skills for employers seeking to fill digital skill vacancies, and the importance for recruits to combine technical digital skills, with a range of more transferable skills.  

- Which digital skills are transferable across the different digital roles? (discuss in the 
context of 'technical' skills and 'business' skills)  
 
10. 
Influencers: Issues that influence the supply/acquisition of digital skills, for example: Individual motivation and awareness, institutional flexibility and adaptability, employer knowledge about training needs. 
- What are the key issues that influence the supply/acquisition of digital skills? (Explore 
with respect to the following: - 
For the individual (e.g. motivation, awareness) 
- 
At institutional level (e.g. quality and relevance and adaptability to changing technology of courses, accessibility of information about provision)  
- 
At the employer level (e.g. lack of understanding/awareness of training needs) 
11. 
Barriers: to employment or training in digital relevant roles - differences according to different groups. 
A key barrier cited in literature in relation to the uptake of education and training in digital skills is the perception that these paths will prepare an individual solely for technical occupation, rather than having value across a very wide range of sectors. 

- What barriers prevent individuals from undertaking digital roles or training? Are these 
the same for different groups? (e.g. women, those already in the workforce, returners etc.)  
 Section 3: The aim of this section is to identify the risks and opportunities in addressing digital skills needs in the UK 
12. 

Market failures: Digital skills gaps/shortages that lead to market failures. 

 
Research highlights that whilst the UK compares favourably with other nations in terms of IT investment and utilisation, its global ranking has fallen across recent years. Its performance in this area is consistently under that of the US and Nordic States  

- What are the key barriers that prevent the UK from capitalising on the opportunities that 
new digital technologies offer to the economy? 
- In which areas/sectors is supply best meeting demand? Are there any clear success 
factors that could be extended to other areas? ( this could be examples of occupations for which recent developments in ICT have resulted in a major change in job roles/an emergence of a new occupation) 
13. 
Impact on the economy: Impact of market failures resulting from digital skills gaps in the economy. - What would be the impact of failing to fill the digital skills gaps/shortages discussed in 
previous sections?  
 
14. 
Value to the economy: The value to the economy in improving digital skills of the nation. - What would be the value to the economy of improving digital skills, including impact for 
the individual, and on business productivity and growth? 
 

## Annex Three: Digital Skills Initiatives

| Title of                                 | Lead      | Digital Skills    | Introduced   |
|------------------------------------------|-----------|-------------------|--------------|
| Initiative                               |           |                   |              |
|                                          |           |                   |              |
| Organisation                             |           |                   |              |
|                                          |           |                   |              |
| Target                                   |           |                   |              |
| Group                                    |           |                   |              |
|                                          |           |                   |              |
| Level                                    |           |                   |              |
|                                          |           |                   |              |
| Location                                 |           |                   |              |
|                                          |           |                   |              |
| Introduced                               |           |                   |              |
|                                          |           |                   |              |
| England                                  |           |                   |              |
|                                          |           |                   |              |
| Sep-14                                   |           |                   |              |
|                                          |           |                   |              |
| The new curriculum was introduced to     |           |                   |              |
| support                                  | students  | in                | gaining      |
| Department for                           |           |                   |              |
| Education                                |           |                   |              |
|                                          |           |                   |              |
| Young                                    |           |                   |              |
| People                                   |           |                   |              |
|                                          |           |                   |              |
| Schools                                  |           |                   |              |
| computing                                |           |                   |              |
| curriculum                               |           |                   |              |
|                                          |           |                   |              |
| KS1 - Basic                              |           |                   |              |
| Skills                                   |           |                   |              |
| KS2 and KS3                              |           |                   |              |
| -                                        | Workforce |                   |              |
| Skills                                   |           |                   |              |
| KS4                                      | -         |                   |              |
| Professional                             |           |                   |              |
| Skills                                   |           |                   |              |
|                                          |           |                   |              |
| Welsh                                    |           |                   |              |
| Government                               |           |                   |              |
|                                          |           |                   |              |
| Young                                    |           |                   |              |
| People                                   |           |                   |              |
|                                          |           |                   |              |
| Digital                                  |           |                   |              |
| competence                               |           |                   |              |
| curriculum                               |           |                   |              |
|                                          |           |                   |              |
| Basic Skills                             |           |                   |              |
|                                          |           |                   |              |
| Wales                                    |           |                   |              |
|                                          |           |                   |              |
| c. Sep-16                                |           |                   |              |
|                                          |           |                   |              |
| The Welsh Government are working on      |           |                   |              |
| a framework that will introduce and      |           |                   |              |
| facilitate digital competence across the |           |                   |              |
| schools curriculum, so that students of  |           |                   |              |
| all ages can develop their basic digital |           |                   |              |
| skills.                                  |           |                   |              |
|                                          |           |                   |              |
| eBusiness                                |           |                   |              |
| Support                                  |           |                   |              |
|                                          |           |                   |              |
| Welsh                                    |           |                   |              |
| Government                               |           |                   |              |
|                                          |           |                   |              |
| Businesses                               |           |                   |              |
|                                          |           |                   |              |
| Workforce                                |           |                   |              |
| Skills                                   |           |                   |              |
|                                          |           |                   |              |
| Wales                                    |           |                   |              |
|                                          |           |                   |              |
| Ongoing                                  |           |                   |              |
|                                          |           |                   |              |
| eBusiness is a business support          |           |                   |              |
| package funded by the Welsh              |           |                   |              |
| Government. It involves online and       |           |                   |              |
| dedicated one-one support to help        |           |                   |              |
| businesses to integrate ICT systems to   |           |                   |              |
| help drive their businesses forward. The |           |                   |              |
| support is provided by Business Wales    |           |                   |              |
|                                          |           |                   |              |
| Degree                                   |           |                   |              |
| Apprenticeships                          |           |                   |              |
|                                          |           |                   |              |
| Skills Funding                           |           |                   |              |
| Agency                                   |           |                   |              |
|                                          |           |                   |              |
| Professional                             |           |                   |              |
| Skills                                   |           |                   |              |
|                                          |           |                   |              |
| Anyone                                   |           |                   |              |
| aged 16 or                               |           |                   |              |
| over                                     |           |                   |              |
|                                          |           |                   |              |
| England                                  |           |                   |              |
|                                          |           |                   |              |
| Sep-15                                   |           |                   |              |
|                                          |           |                   |              |
| The Degree Apprenticeships are being     |           |                   |              |
| planned to help people obtain a fully    |           |                   |              |
| integrated honours degree in a           |           |                   |              |
| computer science related discipline,     |           |                   |              |
| alongside job training. The degree       |           |                   |              |
| apprenticeships are targeted at younger  |           |                   |              |
| people, with courses for 16-18 year olds |           |                   |              |
| being fully funded, but anyone over the  |           |                   |              |
| age of 16 can apply, provided their      |           |                   |              |
| employer will pay a minimum of 50% of    |           |                   |              |
| the fees.                                |           |                   |              |
|                                          |           |                   |              |
Date 
Description 
Reference 
/ to be 
computational thinking skills to enable them to adapt to emerging technologies and to prepare them for current and future career paths.  England is the first country in the world to mandate coding 
at primary and secondary level. 
https://www.gov.uk/govern ment/publications/national -curriculum-in-englandcomputing-programmesof-study/nationalcurriculum-in-englandcomputing-programmesof-study 
http://www.pembrokeshire -herald.com/16751/welshgovernment-launchesnew-digital-competenceinitiative/ 
http://business.wales.gov. uk/e-business-supportwelsh-government 
https://www.gov.uk/govern ment/collections/sfahigher-and-degreeapprenticeships https://www.gov.uk/govern ment/uploads/system/uplo ads/attachment_data/file/4 12019/Higher_Apprentices hip_and_Degree_Apprenti ceship_Delivery_from_Apr
il_2015_to_April_2016.pdf 
| Title of                                   | Lead    | Digital Skills    |
|--------------------------------------------|---------|-------------------|
| Initiative                                 |         |                   |
|                                            |         |                   |
| Organisation                               |         |                   |
|                                            |         |                   |
| Target                                     |         |                   |
| Group                                      |         |                   |
|                                            |         |                   |
| Level                                      |         |                   |
|                                            |         |                   |
| Location                                   |         |                   |
|                                            |         |                   |
| Introduced                                 |         |                   |
|                                            |         |                   |
| UK                                         |         |                   |
| Government                                 |         |                   |
|                                            |         |                   |
| Young                                      |         |                   |
| People                                     |         |                   |
|                                            |         |                   |
| Professional                               |         |                   |
| Skills                                     |         |                   |
|                                            |         |                   |
| National                                   |         |                   |
| College for                                |         |                   |
| Digital Skills                             |         |                   |
|                                            |         |                   |
| UK                                         |         |                   |
|                                            |         |                   |
| Sep-16                                     |         |                   |
|                                            |         |                   |
| The National College for Digital Skills is |         |                   |
| a new initiative that has been designed    |         |                   |
| to provide high quality training to drive  |         |                   |
| up standards in Further Education          |         |                   |
| provision across the country. Aiming to    |         |                   |
| reach 5000 students across 5 years, the    |         |                   |
| college will focus on delivering a higher- |         |                   |
| level technical provision, offering a      |         |                   |
| range of qualifications and                |         |                   |
| apprenticeships.                           |         |                   |
|                                            |         |                   |
| Professional                               |         |                   |
| Skills                                     |         |                   |
|                                            |         |                   |
| England                                    |         |                   |
|                                            |         |                   |
| Autumn                                     |         |                   |
| 2016                                       |         |                   |
|                                            |         |                   |
| Independent                                |         |                   |
| Review of                                  |         |                   |
| computer                                   |         |                   |
| science degree                             |         |                   |
| accreditation.                             |         |                   |
|                                            |         |                   |
| Computer                                   |         |                   |
| Science                                    |         |                   |
| under-                                     |         |                   |
| graduates                                  |         |                   |
| and                                        |         |                   |
| graduates                                  |         |                   |
|                                            |         |                   |
| Department for                             |         |                   |
| Business                                   |         |                   |
| Innovation and                             |         |                   |
| Skills                                     |         |                   |
| (commissioner)                             |         |                   |
| and Sir Nigel                              |         |                   |
| Shadbolt (lead                             |         |                   |
| reviewer)                                  |         |                   |
|                                            |         |                   |
| Skills                                     | Funding | Skills Funding    |
| Agency                                     |         |                   |
|                                            |         |                   |
| Workforce                                  |         |                   |
| Skills                                     |         |                   |
|                                            |         |                   |
| Agency Review                              |         |                   |
| of IT Skills                               |         |                   |
|                                            |         |                   |
| Employers,                                 |         |                   |
| Education                                  |         |                   |
| Providers,                                 |         |                   |
| Young                                      |         |                   |
| People                                     |         |                   |
|                                            |         |                   |
| England                                    |         |                   |
|                                            |         |                   |
| Jun-15                                     |         |                   |
|                                            |         |                   |
| Following industry feedback that FE        |         |                   |
| digital courses were not rigorous enough   |         |                   |
| and were not meeting the needs of          |         |                   |
| employers, the Skills Funding Agency       |         |                   |
| has been commissioned to undertake a       |         |                   |
| review of Digital Skills Qualifications.   |         |                   |
| The review will make recommendations       |         |                   |
| on how any reforms of Professional and     |         |                   |
| Technical Education can best support       |         |                   |
| responsive, employer-led, high-level       |         |                   |
| digital skills.                            |         |                   |
|                                            |         |                   |
| Graduates                                  |         |                   |
|                                            |         |                   |
| Professionals                              |         |                   |
| Skills                                     |         |                   |
|                                            |         |                   |
| Computer                                   |         |                   |
| science degree                             |         |                   |
| conversion                                 |         |                   |
| courses                                    |         |                   |
|                                            |         |                   |
| Higher                                     |         |                   |
| Education                                  |         |                   |
| Funding for                                |         |                   |
| England                                    |         |                   |
|                                            |         |                   |
| England                                    |         |                   |
|                                            |         |                   |
| Sep-16                                     |         |                   |
|                                            |         |                   |
| Bids were sought for funding to support    |         |                   |
| innovative approaches to increase the      |         |                   |
| number of graduates pursuing computer      |         |                   |
| science in disciplines in particular       |         |                   |
| demand from industry such as data          |         |                   |
| analysis and cyber security. This          |         |                   |
| competition was part of a wider call for   |         |                   |
Date 
Description 
Reference 
/ to be 
http://www.ncdigitalskills.o rg.uk/ https://www.gov.uk/govern ment/news/maths-andscience-must-be-the-toppriority-in-our-schoolssays-prime-minister 
https://www.gov.uk/govern ment/uploads/system/uplo
ads/attachment_data/file/4 07456/15-137-shadboltreview-computer-sciencedegrees-tor.pdf 
Professor Sir Nigel Shadbolt will lead an independent review of computer science 
degree accreditation and graduate employment outcomes to explore in more detail what lies behind the rates of graduate employment and to look at what more could be done to improve 
this.  
https://www.gov.uk/govern ment/news/trainingproviders-and-awardingorganisations-to-talkdigital-at-workshops 
http://www.hefce.ac.uk/ne ws/newsarchive/2015/Na
me,100772,en.html 
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Apprenticeship                             |
| system reforms                             |
|                                            |
| Skills Funding                             |
| Agency                                     |
|                                            |
| Employers                                  |
|                                            |
| Workforce                                  |
| Skills and                                 |
| Professional                               |
| Skills                                     |
|                                            |
| England                                    |
|                                            |
| 2017                                       |
|                                            |
| The system is being reformed through       |
| consultations with employers about         |
| designing apprenticeships to meet their    |
| organisation's needs. Ten standards        |
| have been created for digital roles, with  |
| those in existence in August 2015          |
| covering digital industries such as:       |
| network engineer, software developer,      |
| digital marketer, cyber intrusion analyst, |
| data analysis, infrastructure technician,  |
| unified communications trouble-shooter,    |
| and digital and technology solutions       |
| professional.                              |
|                                            |
| Digital Inclusion                          |
| Strategy                                   |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Apr-14                                     |
|                                            |
| The Digital Inclusion Strategy aims to     |
| bring the Government, the third sector     |
| and the private sector together to reduce  |
| the number of people without basic         |
| digital skills by 25% before 2016.         |
|                                            |
| Cabinet Office                             |
|                                            |
| Everyone,                                  |
| and                                        |
| employers                                  |
| (particularly                              |
| SMEs and                                   |
| VCSEs.)                                    |
|                                            |
| Future Digital                             |
| Inclusion                                  |
| Programme                                  |
|                                            |
| 'Socially                                  |
| excluded'                                  |
| people                                     |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Nov-14                                     |
|                                            |
| The Future Digital Inclusion programme     |
| has been delivered to support 1.55         |
| million individuals gain basic digital     |
| skills.                                    |
|                                            |
| Department for                             |
| Business                                   |
| Innovation and                             |
| Skills                                     |
| (commissioner)                             |
| and Tinder                                 |
| Foundation                                 |
| (lead partner)                             |
|                                            |
Date 
Description 
Reference 
/ to be 
bids by the HEFCE in engineering disciplines. The pilot courses will be 
predominantly at post-graduate level. 
https://www.gov.uk/govern ment/collections/apprentic
eship-standards 
https://www.gov.uk/govern ment/publications/govern ment-digital-inclusionstrategy 
http://www.tinderfoundatio n.org/ourthinking/blog/yay-bissupports-tinderfoundation-future-digitalinclusion-programme. 
| Title of                                    |
|---------------------------------------------|
| Initiative                                  |
|                                             |
| Organisation                                |
|                                             |
| Target                                      |
| Group                                       |
|                                             |
| Level                                       |
|                                             |
| Location                                    |
|                                             |
| Introduced                                  |
|                                             |
| The Digital High                            |
| Street                                      |
|                                             |
| Department for                              |
| Communities                                 |
| and Local                                   |
| Government                                  |
|                                             |
| High street                                 |
| consumers                                   |
| and                                         |
| employers                                   |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| Apr-14                                      |
|                                             |
| The 'Digital High Street' initiative is     |
| being delivered alongside the 'Great        |
| British High Street' initiative to try to   |
| eliminate the current gap in digital skills |
| in communities by 2020, to ensure that      |
| all residents in communities (including     |
| individuals, SMEs and VCSEs) have           |
| basic skills.                               |
|                                             |
| SMEs                                        |
|                                             |
| Basic Skills                                |
| and                                         |
| Workforce                                   |
| Skills                                      |
|                                             |
| Department for                              |
| Business                                    |
| Innovation and                              |
| Skills and Go                               |
| ON UK                                       |
|                                             |
| Small Business                              |
| Capability                                  |
| Programme                                   |
| (under the                                  |
| broader                                     |
| initiative of 'Do                           |
| More Online')                               |
|                                             |
| UK                                          |
|                                             |
| Apr-14                                      |
|                                             |
| This programme (under the banner of         |
| 'Do More Online'  helped small              |
| businesses acquire digital skills, aimed    |
| at supporting an extra 1.6 million          |
| businesses to transact online by 2018,      |
| through changing perceptions and            |
| providing targeted support. The local       |
| element of the programme was                |
| evaluated and provided co-ordinated         |
| information to help address the IT          |
| related 'market failures'.                  |
| Digital Business                            |
| Academy                                     |
|                                             |
| Businesses                                  |
|                                             |
| Basic Skills                                |
| and                                         |
| Workforce                                   |
| Skills                                      |
|                                             |
| UK                                          |
| Government                                  |
| (commissioner)                              |
| and Tech City                               |
| UK (lead                                    |
| delivery                                    |
| organisation)                               |
|                                             |
| UK                                          |
|                                             |
| Nov-14                                      |
|                                             |
| Tech City UK launched a pilot of the free   |
| online training platform, Massive Open      |
| Online Course (MOOC) as part of its         |
| Digital Business Academy. Through this,     |
| digital business skills are taught, with    |
| courses being delivered by key industry     |
| experts. Eight initial courses have         |
| included establishing a business startup,   |
| developing and managing digital             |
| products, marketing, performance            |
| managing and tracking.                      |
|                                             |
| Short Courses                               |
| for Digital Skills                          |
|                                             |
| Employees                                   |
| in the                                      |
| digital                                     |
| sector                                      |
|                                             |
| Basic Skills                                |
| and                                         |
| Workforce                                   |
| Skills                                      |
|                                             |
| Department for                              |
| Business,                                   |
| Innovation and                              |
| Skills and                                  |
| Department for                              |
| Culture, Media                              |
| England                                     |
|                                             |
| Nov-14                                      |
|                                             |
| The pilot scheme, delivered through         |
| modular and flexible courses in key         |
| digital skills areas (e.g. in web design,   |
| database management and digital             |
| marketing) has been made to ensure          |
| that small businesses can create an         |
Date 
Description 
Reference 
/ to be 
http://thegreatbritishhighstr eet.co.uk/pdf/Digital_High _Street_Report/The- Digital-High-Street-Report-
2020.pdf 
http://www.goon.co.uk/blog/help-forsmall-businesses-to-domore-online/ 
http://www.goon.co.uk/blog/go-on-ukand-the-39-leps/.? Note that these pages don't work - I think they 
have been removed. 
http://techcrunch.com/201 5/04/21/u-k-govt-fundedstartup-skills-courses-get- 12000-early-sign-ups/. 
?Link does not open 
https://www.gov.uk/govern ment/news/newqualifications-launched-tomeet-uk-demand-fordigital-skills 
Note that this was 
| Title of                                    | Lead    | Digital Skills    |
|---------------------------------------------|---------|-------------------|
| Initiative                                  |         |                   |
|                                             |         |                   |
| Organisation                                |         |                   |
|                                             |         |                   |
| Target                                      |         |                   |
| Group                                       |         |                   |
|                                             |         |                   |
| Level                                       |         |                   |
|                                             |         |                   |
| Location                                    |         |                   |
|                                             |         |                   |
| Introduced                                  |         |                   |
|                                             |         |                   |
| and Sport                                   |         |                   |
|                                             |         |                   |
| effective web presence. These have          |         |                   |
| been accredited by businesses,              |         |                   |
| therefore setting new benchmarks for        |         |                   |
| further education provision to meet         |         |                   |
| current skills needs.                       |         |                   |
|                                             |         |                   |
| Department for                              |         |                   |
| Culture, Media                              |         |                   |
| and Sport                                   |         |                   |
|                                             |         |                   |
| Broadband                                   |         |                   |
| Connection                                  |         |                   |
| Voucher                                     |         |                   |
| Scheme                                      |         |                   |
|                                             |         |                   |
| SMEs                                        |         |                   |
|                                             |         |                   |
| Basic Skills                                |         |                   |
| and                                         |         |                   |
| Workforce                                   |         |                   |
| Skills                                      |         |                   |
|                                             |         |                   |
| UK                                          |         |                   |
|                                             |         |                   |
| 2015                                        |         |                   |
|                                             |         |                   |
| The scheme helps small and medium           |         |                   |
| sized enterprises get connected to          |         |                   |
| 'superfast broadband', by getting           |         |                   |
| vouchers on a first come, first service     |         |                   |
| basis.  So far, 40,000 small and medium     |         |                   |
| businesses (SMEs) have benefited from       |         |                   |
| the scheme.                                 |         |                   |
|                                             |         |                   |
| Make it Digital                             |         |                   |
|                                             |         |                   |
| BBC                                         |         |                   |
|                                             |         |                   |
| Young                                       |         |                   |
| people                                      |         |                   |
|                                             |         |                   |
| Basic Skills                                |         |                   |
|                                             |         |                   |
| UK                                          |         |                   |
|                                             |         |                   |
| Summer                                      |         |                   |
| 2015                                        |         |                   |
|                                             |         |                   |
| Basic                                       | Skills  | Code4Health       |
|                                             |         |                   |
| NHS England                                 |         |                   |
|                                             |         |                   |
| Healthcare                                  |         |                   |
| professiona                                 |         |                   |
| ls                                          |         |                   |
|                                             |         |                   |
| and                                         |         |                   |
| Workforce                                   |         |                   |
| Skills                                      |         |                   |
|                                             |         |                   |
| England                                     |         |                   |
|                                             |         |                   |
| Mar-15                                      |         |                   |
|                                             |         |                   |
| NHS staff will be provided with specialist  |         |                   |
| training and support to create and          |         |                   |
| deliver their own IT                        |         |                   |
| programmes/products so that they can        |         |                   |
| be more involved in the development of      |         |                   |
| online tools that can improve the           |         |                   |
| provision of care.                          |         |                   |
|                                             |         |                   |
| Widening                                    |         |                   |
| Digital                                     |         |                   |
| Transformation                              |         |                   |
|                                             |         |                   |
| NHS England                                 |         |                   |
|                                             |         |                   |
| 'Socially                                   |         |                   |
| excluded'                                   |         |                   |
| people                                      |         |                   |
|                                             |         |                   |
| Basic Skills                                |         |                   |
|                                             |         |                   |
| England                                     |         |                   |
|                                             |         |                   |
| 2013                                        |         |                   |
|                                             |         |                   |
| The programme is aimed at reducing the      |         |                   |
| barriers to healthcare by supporting        |         |                   |
| people  (in particular old and/or disabled  |         |                   |
| people) with their digital health literacy, |         |                   |
| so they can book appointments and           |         |                   |
| order repeat prescriptions online and       |         |                   |
| have better access to health care.          |         |                   |
|                                             |         |                   |
Date 
Description 
Reference 
/ to be 
published under the 
Coalition Govt 
https://www.gov.uk/govern ment/news/40000-ukbusinesses-have-theirbroadband-boosted 
http://www.bbc.co.uk/progr ammes/articles/4hVG2Br1 W1LKCmw8nSm9WnQ/int
roducing-the-bbc-micro-bit 
Through this initiative, every Year 7 child (or equivalent) will be given a microbit computer, in a bid to inspire digital creativity. Also under the scheme, up to 5000 young unemployed people will have access to traineeships which will be delivered by major industry partners 
and stakeholders. 
https://www.england.nhs.u
k/2015/03/03/code4health/ 
http://www.computerworld uk.com/news/careers/nhsengland-train-100000- people-in-basic-onlineskills-3470659/ http://www.tinderfoundatio
n.org/what-we-do/nhs-
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Young                                      |
| People                                     |
|                                            |
| New Model in                               |
| Technology and                             |
| Engineering                                |
| (NMITE)                                    |
|                                            |
| New Model in                               |
| Technology                                 |
| and                                        |
| Engineering                                |
|                                            |
| Workplace                                  |
| Skills and                                 |
| Professional                               |
| Skills                                     |
|                                            |
| Herefordshire                              |
|                                            |
| 2017                                       |
|                                            |
| NMITE is the first 'greenfield' UK         |
| university to be launched for 30 years, to |
| completely transform the way in which      |
| engineering and related technologies       |
| are taught in the UK.                      |
|                                            |
| Connected                                  |
| Housing                                    |
| Initiative (CHI)                           |
|                                            |
| Social                                     |
| housing                                    |
| residents                                  |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Jan-15                                     |
|                                            |
| CHI promotes digital skills training for   |
| residents, and encourages partnerships     |
| with businesses to provide access to       |
| internet infrastructure.                   |
|                                            |
| National                                   |
| Housing                                    |
| Federation,                                |
| Government                                 |
| Digital Service                            |
| and Digital                                |
| Unite                                      |
|                                            |
| Manchester                                 |
| Digital                                    |
|                                            |
| Manchester                                 |
| Digital                                    |
|                                            |
| Employers                                  |
|                                            |
| Workforce                                  |
| Skills                                     |
|                                            |
| North West of                              |
| England                                    |
|                                            |
| Apr-01                                     |
|                                            |
| Manchester digital supports businesses     |
| through: employer skills groups, digital   |
| skills festival, apprenticeship matching   |
| service, a peer club, training and CPD.    |
|                                            |
|                                            |
| Digital                                    |
| Birmingham                                 |
|                                            |
| Digital                                    |
| Birmingham                                 |
|                                            |
| Employers                                  |
|                                            |
| Basic Skills                               |
| and                                        |
| Workforce                                  |
| Skills                                     |
|                                            |
| Birmingham                                 |
|                                            |
| Apr-06                                     |
|                                            |
| Digital Birmingham focuses on IT skills    |
| for employers, establishing local          |
| networks and specific actions such as      |
| developing digital skills for carers.      |
|                                            |
| Digital Youth                              |
| Academy                                    |
|                                            |
| Digital Youth                              |
| Academy                                    |
|                                            |
| Digital                                    |
| apprentices                                |
|                                            |
| London                                     |
|                                            |
| N/A                                        |
|                                            |
| The Digital Youth Academy supports         |
| digital apprentices in London.             |
|                                            |
| Basic Skills                               |
| and                                        |
| Workforce                                  |
| Skills                                     |
|                                            |
 
Date 
Description 
Reference 
/ to be 
widening-digitalparticipation 
http://nmite.org.uk/about/ 
http://www.24dash.com/ne ws/housing/2015-01-12- Connected-Housing- Intiative-speaks-out-onthe-fight-against-digitalexclusion 
https://www.manchesterdi
gital.com/what-we-do. 
http://digitalbirmingham.co
.uk/about/ 
http://www.digitalyouthaca
demy.com/ 
| Title of                                 | Lead    | Digital Skills    |
|------------------------------------------|---------|-------------------|
| Initiative                               |         |                   |
|                                          |         |                   |
| Organisation                             |         |                   |
|                                          |         |                   |
| Target                                   |         |                   |
| Group                                    |         |                   |
|                                          |         |                   |
| Level                                    |         |                   |
|                                          |         |                   |
| Location                                 |         |                   |
|                                          |         |                   |
| Introduced                               |         |                   |
|                                          |         |                   |
| The North East                           |         |                   |
| Tech Skills Hub                          |         |                   |
|                                          |         |                   |
| North East of                            |         |                   |
| England                                  |         |                   |
|                                          |         |                   |
| Employers                                |         |                   |
| and young                                |         |                   |
| people                                   |         |                   |
|                                          |         |                   |
| Sunderland                               |         |                   |
| Software City                            |         |                   |
| and the Tech                             |         |                   |
| Partnership                              |         |                   |
|                                          |         |                   |
| Basic Skills                             |         |                   |
| and                                      |         |                   |
| Workforce                                |         |                   |
| Skills                                   |         |                   |
|                                          |         |                   |
| Nov-14                                   |         |                   |
|                                          |         |                   |
| This initiative links schools with small |         |                   |
| businesses, with the businesses helping  |         |                   |
| to enhance the tech understanding of     |         |                   |
| teachers, and highlighting the           |         |                   |
| opportunities for careers in the digital |         |                   |
| arena.                                   |         |                   |
|                                          |         |                   |
| Tourism                                  |         |                   |
| businesses                               |         |                   |
|                                          |         |                   |
| Scotland                                 |         |                   |
|                                          |         |                   |
| Autumn                                   |         |                   |
| 2015                                     |         |                   |
|                                          |         |                   |
| Digital Tourism                          |         |                   |
|                                          |         |                   |
| Skills                                   |         |                   |
| Development                              |         |                   |
| Scotland                                 |         |                   |
|                                          |         |                   |
| Basic Skills                             |         |                   |
| and                                      |         |                   |
| Workforce                                |         |                   |
| Skills                                   |         |                   |
|                                          |         |                   |
| Scotland                                 |         |                   |
|                                          |         |                   |
| 2015                                     | -       | All               |
| consumers                                |         |                   |
|                                          |         |                   |
| 2016                                     |         |                   |
|                                          |         |                   |
| Digital                                  |         |                   |
| Highlands and                            |         |                   |
| Islands Project                          |         |                   |
|                                          |         |                   |
| Highlands and                            |         |                   |
| Island                                   |         |                   |
| Enterprise                               |         |                   |
|                                          |         |                   |
| Basic Skills                             |         |                   |
| and                                      |         |                   |
| Workforce                                |         |                   |
| Skills                                   |         |                   |
|                                          |         |                   |
| Scotland                                 |         |                   |
|                                          |         |                   |
| 2013                                     | -       | Digital Scotland  |
|                                          |         |                   |
| Scottish                                 |         |                   |
| Government                               |         |                   |
|                                          |         |                   |
| All                                      |         |                   |
| consumers                                |         |                   |
|                                          |         |                   |
| 0ngoing                                  |         |                   |
|                                          |         |                   |
| Basic Skills                             |         |                   |
| and                                      |         |                   |
| Workforce                                |         |                   |
| Skills                                   |         |                   |
|                                          |         |                   |
| Oxford County                            |         |                   |
| Council                                  |         |                   |
|                                          |         |                   |
| Better                                   |         |                   |
| Broadband for                            |         |                   |
| Oxfordshire                              |         |                   |
|                                          |         |                   |
| Female                                   |         |                   |
| heads of                                 |         |                   |
| businesses                               |         |                   |
|                                          |         |                   |
| Basic Skills                             |         |                   |
| and                                      |         |                   |
| Workforce                                |         |                   |
| Skills                                   |         |                   |
|                                          |         |                   |
| Oxfordshire                              |         |                   |
|                                          |         |                   |
| Jul-15                                   |         |                   |
|                                          |         |                   |
| This project is targeting women who are  |         |                   |
| running small businesses, who wish to    |         |                   |
| start a business, who are returning to   |         |                   |
| the workplace and who wish to improve    |         |                   |
| their digital skills.                    |         |                   |
|                                          |         |                   |
Date 
Description 
Reference 
/ to be 
http://www.sunderlandsoft warecity.com/2014/11/new -hub-launched-to-meetdemand-for-digital-skills/ 
https://www.ourskillsforce. co.uk/news/2015/august/t ourism-digital-skillsinitiative-to-be-launched/ 
This programme has been developed to provide tourism businesses with 'advice' surgeries, workshops, events to raise awareness, case studies, online guides and resources and conferences with 
inspiring speakers.  
A  £146m investment programme  to roll out a fibre network across the Highlands and Islands in Scotland, it includes skills 
training and tailored business support 
http://www.hie.co.uk/regio nal-information/digitalhighlands-andislands/default.html 
http://www.digitalscotland. org/partnership/ http://www.digitalscotland. org/superfastbroadband/theprogramme/ 
A partnership of private, public and third sector organisations  who are working together to  deliver  a wide variety of programmes and projects to ensure  that Scotland can take full advantage of the opportunities offered by the digital age. This initiative is part of the Scottish 
Government's aim for Scotland to 
become a world class digital nation by 
2020. 
http://www.betterbroadban doxfordshire.org.uk/home This page could not be 
found. 
| Title of                                  |
|-------------------------------------------|
| Initiative                                |
|                                           |
| Organisation                              |
|                                           |
| Target                                    |
| Group                                     |
|                                           |
| Level                                     |
|                                           |
| Location                                  |
|                                           |
| Introduced                                |
|                                           |
| Digital High                              |
| Street Skills                             |
| (Cornwall)                                |
|                                           |
| SMEs                                      |
|                                           |
| Basic Skills                              |
| and                                       |
| Workforce                                 |
| Skills                                    |
|                                           |
| Cornwall                                  |
|                                           |
| Dec-14                                    |
|                                           |
| This initiative has secured around £100k  |
| of Government funding to help small       |
| businesses develop their knowledge of     |
| the internet and social media, as part of |
| getting their business online.            |
|                                           |
| Cornwall and                              |
| the Isles of                              |
| Scilly Local                              |
| Enterprise                                |
| Partnership                               |
| (LEP)                                     |
|                                           |
| Digital First                             |
| Programme                                 |
|                                           |
| The Highland                              |
| Council                                   |
|                                           |
| All                                       |
| consumers                                 |
|                                           |
| Basic Skills                              |
|                                           |
| Scotland                                  |
|                                           |
| Feb-15                                    |
|                                           |
| This programme aims to achieve 40% of     |
| all transactions online over four years,  |
| saving £1.3million, by specifically       |
| acknowledging the need to invest in       |
| citizen skills (to help generate the cost |
| savings), through nominating digital      |
| champions and developing a local digital  |
| ecosystem by working "in partnership      |
| with other agencies to support            |
| customers who find digital engagement     |
| challenging"                              |
|                                           |
| Software                                  |
| Cornwall                                  |
|                                           |
| Cornwall                                  |
| College and                               |
| dBs Code?                                 |
|                                           |
| Cornwall                                  |
|                                           |
| Apr-15                                    |
|                                           |
| The initiative has been set up to support |
| the growth of the software industry in    |
| Cornwall                                  |
|                                           |
| Employers                                 |
|                                           |
| Basic Skills,                             |
| Workforce                                 |
| Skills and                                |
| Professional                              |
| Skills                                    |
|                                           |
| Dynamo North                              |
| East                                      |
|                                           |
| Dynamo North                              |
| East                                      |
|                                           |
| Technology                                |
| sector                                    |
|                                           |
| North East of                             |
| England                                   |
|                                           |
| Workforce                                 |
| Skills and                                |
| Professional                              |
| Skills                                    |
|                                           |
| Feb-14                                    |
|                                           |
| Dynamo Northeast is developing a          |
| digital ecosystem of IT organisations     |
| and employers, technology hubs,           |
| education, local government and           |
| employer support initiatives. Activities  |
| include promoting apprenticeships, code   |
| clubs, and activities aiming to "retain   |
| graduates, train apprentices, attract     |
| mature hires and supporting the learning  |
Date 
Description 
Reference 
/ to be 
http://www.businesscornw all.co.uk/news-byindustry/retail/smallbusiness-digital-skillsboost-123 
http://www.highland.gov.u k/news/article/8404/digital _first_programme_aims_t o_have_at_least_40_of_tr ansactions_online_and_d eliver_13_million_in_savin
gs_over_next_four_yearsh ttp://www.highland.gov.uk/ news/article/8426/member s_agree_to_nominate_6_ digital_champions_as_par t_of_digital_first_program me 
 
http://www.softwarecornw
all.org/about-us/ 
http://www.dynamonorthe
ast.co.uk 
| Title of                                     |
|----------------------------------------------|
| Initiative                                   |
|                                              |
| Organisation                                 |
|                                              |
| Target                                       |
| Group                                        |
|                                              |
| Level                                        |
|                                              |
| Location                                     |
|                                              |
| Introduced                                   |
|                                              |
| Young                                        |
| people                                       |
|                                              |
| Inspiring Digital                            |
| Enterprise                                   |
| Award (iDEA)                                 |
|                                              |
| Duke of York                                 |
| and Nominet                                  |
| Trust                                        |
|                                              |
| Basic Skills                                 |
|                                              |
| London                                       |
|                                              |
| Mar-14                                       |
|                                              |
| iDEA is a joint initiative between the       |
| Duke of York and Nominet Trust "which        |
| aims to support 16-25 year olds to           |
| develop and improve their digital and        |
| entrepreneurial skills". The award is        |
| accompanied by digital badges to             |
| promote the recognition of the skills.       |
|                                              |
| Charity Online                               |
|                                              |
| Google                                       |
|                                              |
| SMEs                                         |
|                                              |
| Basic Skills                                 |
| and                                          |
| Workforce                                    |
| Skills                                       |
|                                              |
| UK                                           |
|                                              |
| Feb-13                                       |
|                                              |
| This is a "free initiative designed to help  |
| 30,000 small or medium-sized charities       |
| boost their fundraising by improving their   |
| digital skills."                             |
|                                              |
| The ACRE                                     |
| Network                                      |
|                                              |
| People                                       |
| living in                                    |
| rural areas                                  |
|                                              |
| Action with                                  |
| Communities in                               |
| Rural England                                |
| (ACRE) Digital                               |
| Inclusion                                    |
|                                              |
| Basic Skills                                 |
|                                              |
| UK                                           |
|                                              |
| 2014                                         |
|                                              |
| This network is helping to overcome          |
| digital exclusion through the provision of   |
| superfast broadband "by engaging with        |
| local partnerships, helping with demand      |
| stimulation and digital skills initiatives". |
|                                              |
| Digital                                      |
| Outreach                                     |
|                                              |
| SMEs and                                     |
| VCSEs                                        |
|                                              |
| North East of                                |
| England                                      |
|                                              |
| Digital                                      |
| Outreach                                     |
| Capacity                                     |
| Building                                     |
|                                              |
| Basic Skills                                 |
| and                                          |
| Workforce                                    |
| Skills                                       |
|                                              |
| Feb-15                                       |
|                                              |
| This initiative is working through the       |
| provision of "digital skills support and     |
| training to a number of micro-to-medium      |
| sized voluntary and community sector         |
| organisations."                              |
|                                              |
| Military Leavers                             |
| Programme                                    |
|                                              |
| X-Force                                      |
|                                              |
| Military                                     |
| leavers                                      |
|                                              |
| Professional                                 |
| Skills                                       |
|                                              |
| UK                                           |
|                                              |
| N/A                                          |
|                                              |
| Military personnel leaving the forces are    |
| supported through the social enterprise      |
| X-Forces in re-entering the labour           |
| market by acquiring relevant skills. For     |
| example "The UK business of EMC              |
| Corporation will be investing £250,000 in    |
Date 
Description 
Reference 
/ to be 
sector from primary school to tertiary 
education. 
http://www.princestrust.org.uk/about_the_tru st/headline_news/national _news_2014/1403_boost_ digital_skills.aspx 
Page not found 
http://www.thirdsector.co.u k/google-launches-freedigital-skills-initiativesmall-medium-sizedcharities/communications/
article/1169834 
http://www.acre.org.uk/rur al-issues/digital-inclusion. 
Page not found 
http://www.digitaloutreach. org.uk/clientsprojects/projects/capacitybuilding-digital-skills-infront-line-organisations/ 
http://x-forces.com/newsand-events/140-launch-ofx-forces-technologytraining-with-emc-2. 
| Title of                                  |
|-------------------------------------------|
| Initiative                                |
|                                           |
| Organisation                              |
|                                           |
| Target                                    |
| Group                                     |
|                                           |
| Level                                     |
|                                           |
| Location                                  |
|                                           |
| Introduced                                |
|                                           |
| Women in                                  |
| engineering                               |
|                                           |
| Professional                              |
| Skills                                    |
|                                           |
| Working Group                             |
| to support                                |
| women in                                  |
| engineering                               |
|                                           |
| Institution of                            |
| Engineering                               |
| and                                       |
| Technology                                |
| (IET) and                                 |
| Prospect                                  |
|                                           |
| UK                                        |
|                                           |
| Mar-15                                    |
|                                           |
| A working group has been formed for       |
| female engineers and scientists, to       |
| ensure there is a need for "flexible      |
| working, fair play and a more inclusive   |
| culture should be on all organisations'   |
| agenda because they are proven to         |
| improve overall staff retention, and are  |
| good for business."                       |
|                                           |
| Female                                    |
| students                                  |
|                                           |
| School and                                |
| Business                                  |
| Partnership                               |
| pilot project                             |
|                                           |
| Government                                |
| Equalities                                |
| Office and                                |
| Chamber of                                |
| Commerce                                  |
|                                           |
| Basic Skills                              |
|                                           |
| UK                                        |
|                                           |
| Jul-15                                    |
|                                           |
| This project has found "that taking       |
| teachers out of the classroom to engage   |
| with business can help to encourage       |
| more girls to study science, technology,  |
| engineering and maths."                   |
|                                           |
| Young                                     |
| Enterprise                                |
|                                           |
| Young                                     |
| Enterprise                                |
|                                           |
| Young                                     |
| People                                    |
|                                           |
| Workforce                                 |
| Skills                                    |
|                                           |
| UK                                        |
|                                           |
| 1962                                      |
|                                           |
| This charity focuses not just on the      |
| 'hard' skills of IT etc., but also on the |
| important business and                    |
| entrepreneurship skills of "creativity,   |
| innovation and adaptability".             |
|                                           |
| Samsung                                   |
|                                           |
| Young                                     |
| People                                    |
|                                           |
| Digital                                   |
| Classroom                                 |
| Initiative                                |
|                                           |
| Basic Skills                              |
|                                           |
| UK                                        |
|                                           |
| Nov-14                                    |
|                                           |
| This initiative gives pupils access to    |
| tablets and digital devices in the        |
| classroom to demonstrate that children    |
| are more engaged in lessons when          |
| lessons are mediated by technology.       |
|                                           |
Date 
Description 
Reference 
/ to be 
their Military Leavers Programme, providing seven weeks of training to exmilitary personnel of all branches and ranks free of charge, equipping them with the skills they need to design, sell 
and support enterprise IT." 
http://www.theiet.org/polic y/media/pressreleases/20150309.cfm 
http://www.britishchamber s.org.uk/pressoffice/pressreleases/taking-teachersout-of-the-classroom-iskey-to-widening-girls'- participation-inscience.html 
http://www.youngenterprise.org.uk/aboutus/our-history/ 
http://www.thedrum.com/n ews/2014/11/19/samsungmission-help-narrow-ukskills-gap-digitalclassrooms-initiative-saysuk-boss 
| Title of                                    |
|---------------------------------------------|
| Initiative                                  |
|                                             |
| Organisation                                |
|                                             |
| Target                                      |
| Group                                       |
|                                             |
| Level                                       |
|                                             |
| Location                                    |
|                                             |
| Introduced                                  |
|                                             |
| Your Life                                   |
|                                             |
| Chancellor of                               |
| the Exchequer                               |
|                                             |
| Young                                       |
| People                                      |
|                                             |
| Basic Skills                                |
| and                                         |
| Workforce                                   |
| Skills                                      |
|                                             |
| UK                                          |
|                                             |
| Nov-14                                      |
|                                             |
| This campaign is supported by a             |
| number of technology companies and "is      |
| a three-year campaign to helping young      |
| people in the UK build the skills needed    |
| to succeed in the current competitive       |
| global economy."                            |
|                                             |
| Argos Internet                              |
| Workshops                                   |
|                                             |
| Argos                                       |
|                                             |
| Adults                                      |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| Oct-14                                      |
|                                             |
| In partnership with Go ON UK, members       |
| of Argos' staff helped participants learn   |
| the basics "of how to use a tablet,         |
| connect to and surf the internet, use a     |
| search engine, set up email, stay safe      |
| online and more."                           |
|                                             |
| Digital Skills                              |
| Sharing                                     |
|                                             |
| The Reading                                 |
| Agency                                      |
|                                             |
| Library                                     |
| Staff                                       |
|                                             |
| Workforce                                   |
| Skills                                      |
|                                             |
| UK                                          |
|                                             |
| Jan-13                                      |
|                                             |
| This initiative was developed to build      |
| digital skills capacity in library staff.   |
| Such initiatives in effect build a snowball |
| effect, first raising capacity in library   |
| staff, to raise capacity in users which     |
| can further increase demand for the         |
| resources marketed by publishers.           |
|                                             |
| Get Online                                  |
| Week                                        |
|                                             |
| Library                                     |
| Staff and                                   |
| Users                                       |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| Oct-14                                      |
|                                             |
| This initiative has been delivered to       |
| ensure that public libraries have the staff |
| and resources that are needed to help       |
| customers to attain and improve their       |
| digital skills capabilities.                |
|                                             |
| Society of                                  |
| Chief                                       |
| Librarians                                  |
| Supports UK                                 |
| Digital                                     |
| Inclusion                                   |
| Charter                                     |
|                                             |
| Google Digital                              |
| Academy                                     |
|                                             |
| Professional                                |
| Skills                                      |
|                                             |
| London                                      |
|                                             |
| 2013                                        |
|                                             |
| This is a commercial initiative run by      |
| Google, for 'future digital leaders'        |
|                                             |
| Google                                      |
|                                             |
| Employees                                   |
| at partner                                  |
| clients,                                    |
| media                                       |
| agencies or                                 |
| creative                                    |
| agencies                                    |
|                                             |
Date 
Description 
Reference 
/ to be 
http://yourlife.org.uk/ 
http://www.telegraph.co.uk /technology/news/111594 42/Argos-joins-effort-toget-digitally-deprivedonline.html 
http://readingagency.org.u
k/digitalskills/ http://goscl.com/socie ty-of-chief-librarianssupports-uk-digitalinclusion-charter-2/ 
http://googledigitalacadem
y.com/courses.html 
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Freeformers                                |
|                                            |
| Freeformers                                |
|                                            |
| Businesses                                 |
| and young                                  |
| people                                     |
|                                            |
| Workforce                                  |
| Skills and                                 |
| Professional                               |
| Skills                                     |
|                                            |
| UK                                         |
|                                            |
| 2012                                       |
|                                            |
| This organisation creates programmes       |
| that help to teach relevant and practical  |
| digital skills across different            |
| organisations and businesses, in a bid     |
| to drive the company's digital strategy.   |
|                                            |
| Digital News                               |
| Initiative                                 |
|                                            |
| Workforce                                  |
| Skills                                     |
|                                            |
| Google                                     |
|                                            |
| Newspaper                                  |
| s and                                      |
| Journalists                                |
|                                            |
| UK                                         |
|                                            |
| 2015                                       |
|                                            |
| Google teamed up with large European       |
| new publishers (including the UK's         |
| Financial Times and the Guardian) to       |
| help promote innovation in digital         |
| journalism, as the rise in online 'news    |
| curators' is threatening the 'traditional' |
| news outlet.                               |
|                                            |
| Code Club                                  |
|                                            |
| Code Club                                  |
|                                            |
| Young                                      |
| People                                     |
|                                            |
| Basic Skills                               |
| and                                        |
| Workforce                                  |
| Skills                                     |
|                                            |
| UK                                         |
|                                            |
| 2012                                       |
|                                            |
| This initiative is targeted at children    |
| aged 9-11, who are offered the             |
| opportunity to attend free, volunteer-led  |
| after school coding clubs, so that         |
| children can learn to programme. They      |
| have also created online training for      |
| their volunteers to ensure that they have  |
| enough information to adequately run an    |
| effective after school club.               |
|                                            |
| Girls in Tech                              |
|                                            |
| Girls in Tech                              |
|                                            |
| Women in                                   |
| technology                                 |
|                                            |
| Professional                               |
| Skills                                     |
|                                            |
| UK                                         |
|                                            |
| 2014                                       |
|                                            |
| The 'Girls in Tech' initiative has been    |
| developed to help "support and raise the   |
| visibility of women in technology,         |
| entrepreneurship and innovation."          |
|                                            |
| Women in                                   |
| Business                                   |
|                                            |
| Women in                                   |
| Business                                   |
|                                            |
| Professional                               |
| Skills                                     |
|                                            |
| Women in                                   |
| Business                                   |
| Network                                    |
|                                            |
| UK                                         |
|                                            |
| Jan-05                                     |
|                                            |
| This is a word-of-mouth, extensive         |
| network which links together women in      |
| business across the UK, and across         |
| different sectors.                         |
|                                            |
Date 
Description 
Reference 
/ to be 
https://freeformers.com/ 
http://www.thecourier.co.u k/news/uk/googlepartnering-with-publishersfor-new-107m-digitalnews-initiative-1.869480 
https://www.codeclub.org.
uk/about 
http://girlsintechuk.com/ab
out/mission/ 
http://wibn.co.uk/aboutwibn/ 
| Title of                                    |
|---------------------------------------------|
| Initiative                                  |
|                                             |
| Organisation                                |
|                                             |
| Target                                      |
| Group                                       |
|                                             |
| Level                                       |
|                                             |
| Location                                    |
|                                             |
| Introduced                                  |
|                                             |
| WISE                                        |
| Campaign                                    |
|                                             |
| Young                                       |
| women                                       |
|                                             |
| Professional                                |
| Skills                                      |
|                                             |
| Women in                                    |
| Science,                                    |
| Technology                                  |
| and                                         |
| Engineering                                 |
|                                             |
| UK                                          |
|                                             |
| Jan-84                                      |
|                                             |
| This organisation aims to inspire girls     |
| and women to study (and build their         |
| careers) through science, technology,       |
| engineering and maths (STEM)                |
| organisations. They advise both women       |
| interested in being part of the STEM        |
| jobs, and the organisations in how they     |
| can create environments so women can        |
| provide their best work.                    |
|                                             |
| Young Rewired                               |
| State                                       |
|                                             |
| Young                                       |
| Rewired State                               |
|                                             |
| Young                                       |
| people                                      |
|                                             |
| Professional                                |
| Skills                                      |
|                                             |
| UK                                          |
|                                             |
| 2009                                        |
|                                             |
| Young Rewired State is an initiative        |
| based in the UK (but with a global          |
| reach) which brings together and            |
| supports young digital makers by            |
| providing them with events where they       |
| can meet like-minded people.                |
|                                             |
| Teen Tech                                   |
|                                             |
| Teen Tech                                   |
|                                             |
| Young                                       |
| people                                      |
|                                             |
| Basic Skills,                               |
| Workforce                                   |
| skills and                                  |
| Professional                                |
| Skills                                      |
|                                             |
| UK                                          |
|                                             |
| 2008                                        |
|                                             |
| This initiative was set up to "help the 'X- |
| Factor' generation understand their true    |
| potential and the real opportunities        |
| available in the contemporary STEM          |
| workplace". Events take place across        |
| the UK, bringing together industry          |
| leaders and universities, to deliver great  |
| experiences for young people to inspire     |
| them to go into STEM.                       |
| Spring Online                               |
|                                             |
| Digital Unite                               |
|                                             |
| Older                                       |
| people                                      |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| 2002                                        |
|                                             |
| Spring Online's aim is "to introduce older  |
| people to the world of technology at the    |
| local level by encouraging and              |
| supporting outlets such as libraries,       |
| community centres, schools and              |
| sheltered housing schemes to open their     |
| doors and hold taster sessions."            |
|                                             |
Date 
Description 
Reference 
/ to be 
https://www.wisecampaign
.org.uk/about-us 
http://www.yrs.io/ 
http://www.teentech.com/a
bout-teentech/ 
http://digitalunite.com/spri ng-online/about-springonline 
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Apps for Good                              |
|                                            |
| Apps for Good                              |
|                                            |
| Young                                      |
| people                                     |
|                                            |
| Basic Skills,                              |
| Workforce                                  |
| Skills and                                 |
| Professional                               |
| Skills                                     |
|                                            |
| UK                                         |
|                                            |
| Mar-10                                     |
|                                            |
| Apps for Good is an education initiative   |
| which "equips students to research,        |
| design and make digital products and       |
| take them to market… [their] goal is to    |
| produce more able, self-confident,         |
| collaborative young people, ready to       |
| make a difference to their world."         |
|                                            |
| Techy Tea                                  |
| Party                                      |
|                                            |
| EE                                         |
|                                            |
| Everyone                                   |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Sep-14                                     |
|                                            |
| Techy Tea party is an annual event that    |
| happens across EE's shops and offices      |
| which "over tea, biscuits and cake, are    |
| helping thousands of people to learn the   |
| basics" of digital skills.                 |
|                                            |
| One Digital                                |
|                                            |
| Big Lottery                                |
| Fund and                                   |
| Digital Unite                              |
|                                            |
| Everyone                                   |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Sep-15                                     |
|                                            |
| The organisation "will establish a self-   |
| perpetuating and sustainable digital       |
| champion model so that all partner         |
| organisations can provide digital skills   |
| support for the long-term, whoever and     |
| wherever their learners are." This will be |
| done by training 1400 digital champions    |
| to deliver basic digital skills.           |
|                                            |
| Digital Eagles                             |
|                                            |
| Barclays                                   |
|                                            |
| Older                                      |
| people                                     |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Aug-13                                     |
|                                            |
| This initiative has been set up by         |
| Barclays to help older people to learn     |
| the basics of using the computer and       |
| internet so that they don't miss out on    |
| the benefits that can come when using      |
| online banking.                            |
|                                            |
| Reboot UK                                  |
|                                            |
| Big Lottery                                |
| Fund and                                   |
| Tinder                                     |
| Foundation                                 |
|                                            |
| Homeless                                   |
| people,                                    |
| families in                                |
| poverty and                                |
| people with                                |
| mental                                     |
| health                                     |
| problems.                                  |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Jun-15                                     |
|                                            |
| This initiative will help to "rebuild the  |
| lives of people through personalised       |
| digital skills training and community-     |
| based support which will enable them to    |
| be more in charge of their own lives." It  |
| is based on the premise that these         |
| groups are ones which could benefit        |
| most significantly from digital skills but |
| are also those who are least likely to     |
Date 
Description 
Reference 
/ to be 
http://www.appsforgood.or
g/public/about-us 
http://ee.co.uk/ee-andme/tech/techy-tea-party 
Page not found 
http://digitalunite.com/blog /one-digital-newcollaborative-approachdelivering-digital-skillsacross-uk-0 
http://www.barclays.co.uk/ DigitalEagles/P124267173 8729 http://www.barclays.co.uk/
P1242689629973 
https://www.biglotteryfund. org.uk/globalcontent/press-releases/ukwide/250615_uk_fundingto-build-skills-and-bridgethe-digital-divide 
| Title of                                     |
|----------------------------------------------|
| Initiative                                   |
|                                              |
| Organisation                                 |
|                                              |
| Target                                       |
| Group                                        |
|                                              |
| Level                                        |
|                                              |
| Location                                     |
|                                              |
| Introduced                                   |
|                                              |
| Digital                                      |
| Champions                                    |
|                                              |
| Older                                        |
| people                                       |
|                                              |
| Big Lottery                                  |
| Fund and Age                                 |
| UK                                           |
|                                              |
| Basic Skills                                 |
|                                              |
| Oxfordshire,                                 |
| Leicestershire                               |
| and Rutland                                  |
|                                              |
| Jun-15                                       |
|                                              |
| Age UK is working to provide digital         |
| champions in these areas to                  |
| approximately 2000 older people,             |
| through "working with local                  |
| organisations and businesses including       |
| health and social services, care homes,      |
| clubs, hairdressers and taxi drivers.        |
| Community work includes pop-up taster        |
| sessions in local shops, GP surgeries        |
| and hospitals."                              |
|                                              |
| Get IT Together                              |
|                                              |
| BT and                                       |
| Citizens Online                              |
|                                              |
| Disadvan-                                    |
| taged                                        |
| Commun-                                      |
| ities                                        |
|                                              |
| Basic Skills                                 |
|                                              |
| UK                                           |
|                                              |
| 2012                                         |
|                                              |
| This project has been developed to help      |
| build up the capacity of the community       |
| to ensure digital inclusion and to see       |
| through the delivery of 'digital             |
| champions' to help improve digital           |
| inclusion.  The project trained 20,000       |
| people directly and indirectly worked        |
| with 25,000 people to help improve their     |
| basic skills.                                |
|                                              |
| Citizens Online                              |
|                                              |
| Big Lottery                                  |
| Fund and                                     |
| Citizens Online                              |
|                                              |
| Local                                        |
| commun-                                      |
| ities                                        |
|                                              |
| Basic Skills                                 |
|                                              |
| Brighton,                                    |
| Plymouth,                                    |
| Gwynedd and                                  |
| Highlands                                    |
| Council                                      |
|                                              |
| Jun-15                                       |
|                                              |
| This project will "train, recruit and deploy |
| digital champions to improve the online      |
| skills of 4000 people. It will] deliver a    |
| project that aims to support the uptake      |
| of digital skills and services in each area  |
| by creating a sustainable and supportive     |
| partnership network."                        |
|                                              |
 
Date 
Description 
Reference 
/ to be 
have them. 
http://www.ageuk.org.uk/la test-press/1400-digitalchampions-to-bring-thebenefits-of-being-onlineto-thousands/ 
http://www.citizensonline.o rg.uk/wpcontent/uploads/GetItToge
therRev2a.pdf 
http://www.citizensonline.o rg.uk/2015/09/1400- digital-champions-to-bringthe-benefits-of-beingonline-to-thousands/ 
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Basic Digital                              |
| Skills                                     |
|                                            |
| SCVO                                       |
|                                            |
| Frontline                                  |
| voluntary                                  |
| and                                        |
| community                                  |
| sector                                     |
|                                            |
| Basic Skills                               |
|                                            |
| Scotland                                   |
|                                            |
| Jun-15                                     |
|                                            |
| This project is being delivered to         |
| "develop and assess the contribution       |
| that frontline voluntary and community     |
| sector organisations can make in           |
| improving the skills of people."           |
|                                            |
| Online Today!                              |
|                                            |
| Royal National                             |
| Institute of                               |
| Blind People                               |
| (RNIB)                                     |
|                                            |
| People with                                |
| sight or                                   |
| hearing                                    |
| impair-                                    |
| ments                                      |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| Sep-14                                     |
|                                            |
| This roject will work with 37 national and |
| local partners across the UK, sharing      |
| expertise with volunteers who will be      |
| trained as a 'technology support squad',   |
| who can help people with sight or          |
| hearing impairments and engage with        |
| technology to help support their lives.    |
|                                            |
| Fix the Web                                |
|                                            |
| Citizens Online                            |
|                                            |
| Disabled                                   |
| and older                                  |
| people                                     |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| N/A                                        |
|                                            |
| This initiative has been designed to       |
| tackle the issue of 'inaccessible          |
| websites' for many disabled and older      |
| people who cannot easily navigate their    |
| way around the websites. 'Fix the Web'     |
| provides a "quick and easy way for         |
| people to make complaints - as well as     |
| to introduce a volunteer-led process for   |
| those complaints to be reported back to    |
| website owners to get fixed."              |
|                                            |
| Northern                                   |
| businesses                                 |
|                                            |
| Professional                               |
| Skills                                     |
|                                            |
| North of the                               |
| UK                                         |
|                                            |
| Tech North                                 |
|                                            |
| Tech North                                 |
| (established                               |
| through Tech                               |
| City UK)                                   |
|                                            |
| 2015                                       |
|                                            |
| This is a government-funded initiative     |
| that has been delivered through            |
| TechCity UK. "The specific goal of Tech    |
| North is to accelerate the development     |
| of the North's digital economy through     |
| the promotion and support of digital       |
| entrepreneurship"                          |
|                                            |
Date 
Description 
Reference 
/ to be 
https://www.biglotteryfund. org.uk/globalcontent/press-releases/ukwide/250615_uk_fundingto-build-skills-and-bridgethe-digital-divide 
 
https://www.biglotteryfund. org.uk/globalcontent/press-releases/ukwide/240914_uk_bons_on line-skills-to-becomeaccessible 
http://www.citizensonline.o
rg.uk/fix-the-web/ http://technorthhq.com/ 
| Title of                                   |
|--------------------------------------------|
| Initiative                                 |
|                                            |
| Organisation                               |
|                                            |
| Target                                     |
| Group                                      |
|                                            |
| Level                                      |
|                                            |
| Location                                   |
|                                            |
| Introduced                                 |
|                                            |
| Digital Skills                             |
| Maps                                       |
|                                            |
| Go ON UK                                   |
|                                            |
| Digital                                    |
| champions                                  |
|                                            |
| 2013                                       |
|                                            |
| This initiative is being developed by Go   |
| ON UK ,which aims to support people        |
| wanting to become digital champions to     |
| help others learn basic digital skills.    |
|                                            |
| Basic Skills                               |
|                                            |
| UK (and                                    |
| several other                              |
| countries                                  |
| across the                                 |
| world)                                     |
|                                            |
| Digital Leaders                            |
| Programme                                  |
|                                            |
| Digital Leaders                            |
|                                            |
| Everyone                                   |
|                                            |
| Basic Skills,                              |
| Workplace                                  |
| Skills and                                 |
| Professional                               |
| Skills                                     |
|                                            |
| UK                                         |
|                                            |
| 2012                                       |
|                                            |
| The Digital Leaders initiative offers "an  |
| accessible and rapidly expanding cross-    |
| sector network of over 27,000              |
| individuals supported by an extensive      |
| programme of physical and online           |
| events."                                   |
|                                            |
| Student Digital                            |
| Leaders                                    |
|                                            |
| Young                                      |
| people                                     |
|                                            |
| Schools                                    |
| Student and                                |
| Teachers                                   |
| network                                    |
| (SSAT)                                     |
|                                            |
| Basic Skills                               |
|                                            |
| UK                                         |
|                                            |
| 2011                                       |
|                                            |
| This is a wide network that has been       |
| created to support 'student digital        |
| leadership' in schools, so that young      |
| people have easy access "to shared         |
| resources, collaborative opportunities     |
| and simple accreditation in the form of    |
| open badges which schools can use          |
| independently, or which can be used as     |
| evidence for accreditation in other        |
| schemes."                                  |
|                                            |
| Digipals                                   |
|                                            |
| Blackburn                                  |
| College                                    |
|                                            |
| Young                                      |
| people                                     |
|                                            |
| Basic Skills                               |
|                                            |
| Blackburn                                  |
|                                            |
| 2013                                       |
|                                            |
| The scheme created "a young team of        |
| friendly digital enthusiasts - aka the     |
| Digipals. Their aim was to share new       |
| technologies for improving the learning    |
| experience for others."                    |
|                                            |
| Lloyds Banking                             |
| Group                                      |
|                                            |
| People and                                 |
| organi-                                    |
| sations                                    |
|                                            |
| Lloyds Banking                             |
| Group Digital                              |
| Academy (part                              |
| of the Helping                             |
| Britain Prosper                            |
| Plan)                                      |
|                                            |
|                                            |
| Basic skills                               |
|                                            |
| UK                                         |
|                                            |
| 2015                                       |
|                                            |
| Lloyds Banking Group has decided to        |
| make sure that 1 out of 4 of its           |
| colleagues "would be trained to help       |
| people and organisations use the           |
| internet to improve digital skills and     |
| financial capability". They aim to deliver |
| around 20,000 'digital champions' by       |
| 2017                                       |
|                                            |
Date 
Description 
Reference 
/ to be 
https://www.digitalskills.co m/about-us 
SSL Connection Error 
http://digitalleaders.co.uk/
20122013-programme/ 
https://www.ssatuk.co.uk/c pd/studentleadership/student-digitalleaders/ 
http://www.blackburn.ac.u k/student-services/learnerentitlements/technologyenhanced-learning/ 
http://www.lloydsbankingg roup.com/Media/Press- Releases/2015/lloydsbanking-group/lloydsbanking-group-commitsto-20000-digitalchampions-by-2017/ 
| Title of                                    |
|---------------------------------------------|
| Initiative                                  |
|                                             |
| Organisation                                |
|                                             |
| Target                                      |
| Group                                       |
|                                             |
| Level                                       |
|                                             |
| Location                                    |
|                                             |
| Introduced                                  |
|                                             |
|                                             |
| English My                                  |
| Way                                         |
|                                             |
| ESOL                                        |
| learners                                    |
|                                             |
| Tinder                                      |
| Foundation,                                 |
| BBC and the                                 |
| British Council                             |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| 2014                                        |
|                                             |
| The 'English My Way' programme              |
| combines the provision of ESOL              |
| teaching alongside providing online         |
| centres to help increase the digital        |
| literacy skills for learning, "to help them |
| progress to being advocates for the         |
| programme within their communities          |
| creating a 'domino effect' and leading to   |
| greater employment opportunities".          |
|                                             |
| Leeds and                                   |
| London                                      |
|                                             |
| SMB Digital                                 |
| Skills                                      |
| Workshops                                   |
|                                             |
| Vodafone                                    |
|                                             |
| SMEs                                        |
|                                             |
| Basic Skills                                |
| and                                         |
| Workplace                                   |
| Skills                                      |
|                                             |
| 2015                                        |
|                                             |
| Digital skills workshops are being          |
| offered to SMEs in these areas as part      |
| of a pilot scheme to see how Vodafone       |
| can help smaller businesses to compete      |
| online.                                     |
|                                             |
| Digital Mentors                             |
|                                             |
| Eon                                         |
|                                             |
| Everyone                                    |
|                                             |
| Basic Skills                                |
|                                             |
| UK                                          |
|                                             |
| 2015                                        |
|                                             |
| Eon supported three digital mentors with    |
| basic digital skills to help get them       |
| online. The pilot scheme was so             |
| successful that they are in the process     |
| of launching their second round of the      |
| scheme.                                     |
|                                             |
|                                             |
Date 
Description 
Reference 
/ to be 
https://www.gov.uk/govern ment/news/thousands-tobenefit-from-exciting-newways-of-learning-english 
http://www.techweekeurop e.co.uk/networks/broadba nd/vodafone-digitalworkplace-smbs-172455 
https://www.eonenergy.co m/Abouteon/Community/helpgetting-online/the-skillsand-the-tools/digitalmentors 

## Annex Four: Consolidated Bibliography


## Annex Four : Consolidated Bibliography

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ALA-MUTKA, K. 2011. *Mapping Digital Competence: Towards a Conceptual Understanding*. Institute for 
Prospective Technological Studies. Published October. Available: 
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2. [Accessed August 21 2015]. 
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ARNOLD, M. 2015. *Bank directors have lack of technology know-how, study finds*. Financial Times 
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BAIN 2014. *Creative UK: Overview of the digital transformation of the UK creative economy*. Enders Analysis 
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BAKER, G., LOMAX, S., BRAIDFORD, P., ALLINSON, G. & HOUSTON, M. 2015. Digital capabilities in 
small and medium enterprises. Department for Business, Innovation and Skills (UK). Published September 9. Available: https://www.gov.uk/government/publications/digital-capabilities-in-smalland-medium-enterprises. [Accessed September 10 2015]. 
BARANIUK, C. 2015. *How Algorithms Run Amazon's Warehouse*. British Broadcasting Corporation (BBC). 
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BATEMAN, K. 2015. HMRC tells Computer Weekly about its first 15 apprenticeships available under the 
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BBA 2015. *World of Change*. British Banking Association. Published June 15. Available: 
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BCC 2015. *Taking teachers out of the classroom is key to widening girls' participation in science*. British 
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CAPGEMINI 2013. *The Digital Talent Gap: Developing Skills for Today's Digital Organizations*. CapGemini.  
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CELLAN-JONES, R. 2015. *More than 12 million fall into UK digital skills gap*. British Broadcasting 
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CHINIEN, C. & BOUTIN, F. 2011. *Defining Essential Digital Skills in the Canadian Workplace:  Final Report*. 
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CITB 2014. *More technology skills needed for the construction industry*. Construction Industry Training 
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COMMISSION 2007. *e-Skills for the 21st Century: Fostering Competitiveness, Growth and Jobs*. European 
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