NATION..........................................................................................................................................................................................................................................................................................................................................................................................................................1
Base : All respondents
REGION .........................................................................................................................................................................................................................................................................................................................................................................................................................3
Base : All respondents
URBANITY .....................................................................................................................................................................................................................................................................................................................................................................................................................7
Base : All respondents
CABLE AREA.................................................................................................................................................................................................................................................................................................................................................................................................................9
Base : All respondents
DEPRIVATION LEVEL.................................................................................................................................................................................................................................................................................................................................................................................................11
Base : All respondents
SE. GENDER ...............................................................................................................................................................................................................................................................................................................................................................................................................13
Base : All respondents
SF. AGE OF RESPONDENT.......................................................................................................................................................................................................................................................................................................................................................................................15
Base : All respondents
SG (QZ8). What is the occupation of the main wage earner in your household? CODE SOCIAL GRADE. (SINGLE CODE)..................................................................................................................................................................................................................................17
Base : All respondents
QZ6 (SG). WORKING STATUS...................................................................................................................................................................................................................................................................................................................................................................................19
Base : All respondents
QZ7 (SH). HOUSEHOLD STATUS..............................................................................................................................................................................................................................................................................................................................................................................21
Base : All respondents
SH (SI). Total number in household (including respondent and any children)............................................................................................................................................................................................................................................................................................................23
Base : All respondents
SI (SK). Household size...............................................................................................................................................................................................................................................................................................................................................................................................25
Base : All respondents
SJ. Total number of children in household (under 18), including respondent (if respondent is under 18) .................................................................................................................................................................................................................................................................27
Base : All respondents
QB1. SHOWCARD Which of the following do you, or does anyone in your household, have in your home at the moment? (MULTI CODE).........................................................................................................................................................................................................29
Base : All respondents
QB2. SHOWCARD And do you personally use...? (MULTI CODE)............................................................................................................................................................................................................................................................................................................................31
Base : All respondents
QB3 (QB4). SHOWCARD Which games console/s do you or does anyone in your household have at the moment? (MULTICODE) ....................................................................................................................................................................................................................33
Base : Those who have access to a games console at home
QB4 (QB5). SHOWCARD Which, if any, of these do you use your games console for? (MULTICODE) ..................................................................................................................................................................................................................................................................35
Base : Those who have access to a games console at home
QB5 (QB6) Does your household's e-reader (digital book reader) have built-in 3G access to a mobile network? This means that books can be purchased online and downloaded from anywhere with a signal, without the need for a Wi-Fi connection? ........................39

Base : Those who personally use an e-reader/ digital book reader
QC1. Is there a landline phone in your home that can be used to make and receive calls? (SINGLE CODE) PROMPTED....................................................................................................................................................................................................................................41
Base : All respondents

QC2 (QC2A). Do you ever use this landline phone at home yourself to make or receive calls, for internet access or both? (MULTI CODE)..........................................................................................................................................................................................................43
Base : Those with a landline phone at home
QC3 (QC28). SHOWCARD Which of these do you consider to be your MAIN method of making and receiving telephone calls? (SINGLE CODE)..............................................................................................................................................................................................45
Base : All respondents
QC4 (QC28A). SHOWCARD And thinking about when you are at home, which is your MAIN method of making and receiving telephone calls? (SINGLE CODE).....................................................................................................................................................................47
Base : All respondents
QD1. How many mobile phones IN TOTAL do you AND members of your household use? (SINGLE CODE).........................................................................................................................................................................................................................................................49
Base : All respondents
QD2. Do you personally use a mobile phone? How many mobile phones with different telephone numbers do you use at least once a month? Please include any phones used for work or other purposes. (SINGLE CODE)....................................................................51
Base : All respondents
QD3 (QD10). Which mobile network do you use most often? (SINGLE CODE) ........................................................................................................................................................................................................................................................................................................53
Base : Those who personally use a mobile phone
QD4 (QD24B). Do you personally use a smartphone? IF UNSURE - A smartphone is a phone on which you can easily access emails, download files and applications, as well as view websites and generally surf the internet. Popular brands of smartphone include BlackBerry, iPhone and Android phones such as the Samsung Galaxy.....................................................................................................................................................................................................................................................................................................................56
Base : Those who personally use a mobile phone
QD5 (QD39). SHOWCARD Which brand or type of smartphone do you have? IF MORE THAN ONE - Which one do you use most often? (SINGLE CODE).............................................................................................................................................................................58
Base : Those with a smartphone
QD6 (QD40). SHOWCARD And which operating system is on your smartphone? This means the software which runs on your phone and determines the phone's appearance, interaction and functions. (SINGLE CODE) .......................................................................60
Base : Those with a smartphone
QD7 (QD27). SHOWCARD How likely is it that you will get a smartphone in the next 12 months? (SINGLE CODE)..............................................................................................................................................................................................................................................62
Base : Those without a smartphone
QD8 (QD11). SHOWCARD Which of these best describes the mobile package you personally use most often? (SINGLE CODE) .......................................................................................................................................................................................................................64
Base : Those who personally use a mobile phone
QD9 (QD11A). When you signed up for your current mobile contract did you get a handset with the contract or did you only get a SIM card? (SINGLE CODE).........................................................................................................................................................................66
Base : Those who use a postpay/ contract mobile phone
QD10 (QD41). Does your phone contract include any of these? (MULTI CODE)......................................................................................................................................................................................................................................................................................................68
Base : Those who use a postpay/ contract mobile phone
QD11 (QD42). Do you have a monthly data cap or allowance on your mobile phone contract where you can use a certain amount of mobile data to access the internet? Above this limit you might have to pay for any extra data usage. (SINGLE CODE)....................70
Base : Those who have an inclusive data allowance in their mobile phone contract
QD12 (QD43). SHOWCARD Do you know what your monthly data cap or allowance is?.........................................................................................................................................................................................................................................................................................72
Base : Those who have a monthly data cap or allowance on their mobile phone contract
QD13A (QD4A). SHOWCARD How often, if at all, do you use your mobile phone to send or receive text messages? (SINGLE CODE)...............................................................................................................................................................................................................74
Base : Those who personally use a mobile phone
QD13B (QD4B). SHOWCARD And how often, it at all, do you use your mobile phone to make calls? (SINGLE CODE) ........................................................................................................................................................................................................................................76
Base : Those who personally use a mobile phone
QD13C (QD4C). SHOWCARD How often, it at all, do you use your mobile phone to access email or internet services? (SINGLE CODE)...........................................................................................................................................................................................................78
Base : Those with a smartphone
QD15 (QD28A). SHOWCARD Which if any, of the following activities, other than making and receiving voice calls, do you use your mobile for? (MULTI CODE)......................................................................................................................................................................80
Base : Those who personally use a mobile phone
QD16 (QD28B). SHOWCARD And, which of these activities have you used your mobile for in the last week? (MULTI CODE) .............................................................................................................................................................................................................................88
Base : Those who personally use a mobile phone
QD17 (QD28E). SHOWCARD You said that you use your mobile phone to access the internet. Which of these ways do you use your mobile phone to access the internet? (MULTI CODE) .........................................................................................................................96
Base : Those who use their mobile phone to access the internet
QD18 (QD28C). SHOWCARD Which one of these best describes where you use your mobile phone to access the internet? (SINGLE CODE) ..................................................................................................................................................................................................98
Base : Those who use their mobile phone to access the internet
QD19 (QD28F). SHOWCARD In which of these places do you use your mobile phone to access the internet outside of the home? (MULTI CODE).........................................................................................................................................................................................100
Base : Those who use their mobile phone to access the internet outside the home
QD20 (QD28G). SHOWCARD Do you use any of the following types of apps or applications on your smartphone? (MULTI CODE) ..................................................................................................................................................................................................................102
Base : Those with a smartphone
QD21 (QD28H). SHOWCARD And which of these types of apps or applications have you PAID FOR to download on your smartphone? (MULTI CODE)................................................................................................................................................................................106
Base : Those with a smartphone
QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE).................................................................................................................................................................................................................................................................................110
Base : All respondents
QE2 (QE35). How many tablet computers do you have in your household? (SINGLE CODE) ...............................................................................................................................................................................................................................................................................112
Base : Those with any tablet computers in the household
QE3 (QE36). Do you personally use this/ any of these tablet computer/s? (SINGLE CODE)..................................................................................................................................................................................................................................................................................114
Base : Those with any tablet computers in the household
QE4 (QE37). Is your tablet computer 3G or 4G enabled? This means that the tablet could be used - with a SIM card - to go online from anywhere with a signal, without the need for a Wi-Fi connection? (SINGLE CODE)......................................................................116
Base : Those who personally use a tablet computer
QE5 (QE38). And do you have a separate mobile subscription for your tablet, which allows you to go online from anywhere with a 3G signal, without the need for a Wi-Fi connection? (SINGLE CODE)....................................................................................................118
Base : Those who use a 3G enabled tablet computer
QE6 (QE2). Do you or does anyone in your household have access to the internet/ Worldwide Web at HOME (via any device, e.g. PC, laptop, mobile phone etc)? (SINGLE CODE)...................................................................................................................................120
Base : All respondents
QE7 (IN6). SHOWCARD Do you ever go online anywhere other than in your home at all (via any device, e.g. PC, laptop, mobile phone, etc.)? IF YES: Where is that? (MULTI CODE)................................................................................................................................122
Base : All respondents
QE8 (QE23). SHOWCARD And how often do you personally use the internet nowadays either at home or elsewhere? (SINGLE CODE)..........................................................................................................................................................................................................124
Base : Those who use the internet at home or elsewhere
QE9. SHOWCARD Which of these methods does your household use to connect to the internet at home? (MULTI CODE)................................................................................................................................................................................................................................126
Base : Those with access to the internet at home
QE10 (QE22B). You mentioned that your household has a mobile broadband connection (connecting via a USB stick or dongle, or built-in 3G connectivity in a laptop or another device). Do you personally access the internet in this way, using mobile broadband? 130
Base : Those in a household with mobile broadband
QE11 (QE32). What were the reasons you took up a mobile broadband service? (MULTI CODE) UNPROMPTED..............................................................................................................................................................................................................................................132
Base : Those who use mobile broadband to access the internet
QE12 (QE22C). Which one of these best describes where you use mobile broadband to access the internet? (SINGLE CODE) ........................................................................................................................................................................................................................134
Base : Those who use mobile broadband to access the internet
QE13 (QE32). SHOWCARD In which of these places do you use mobile broadband to access the internet outside of the home? (MULTI CODE) ............................................................................................................................................................................................136
Base : Those who use mobile broadband to access the internet outside the home
QE14 (QE3B). How many people aged 16 or over in your household (including yourself) could access the fixed broadband connection in your home if they wanted to? ........................................................................................................................................................138
Base : Those with fixed broadband at home where there is more than one person in household
QE15 (QE3A). How many people aged 16 or over in your household (including yourself) could access the mobile broadband connection in your home if they wanted to? .....................................................................................................................................................140
Base : Those with mobile broadband at home where there is more than one person in household
QE16 (QE5A). SHOWCARD Which, if any, of these do you use the internet for? (MULTI CODE) .........................................................................................................................................................................................................................................................................142
Base : Those who use the internet at home or elsewhere
QE17 (QE5B) SHOWCARD And, which, if any, of these activities have you used the internet for in the LAST WEEK? (MULTI CODE)..............................................................................................................................................................................................................152
Base : Those who use the internet at home or elsewhere
QE18 (QENEW11) SHOWCARD What was the advertised speed of your fixed broadband home internet connection when you took up your service? (SINGLE CODE).........................................................................................................................................................162
Base : Those in a household with fixed broadband
QE19 (QE11A). SHOWCARD What is the actual speed of your fixed broadband home internet connection? (SINGLE CODE)...........................................................................................................................................................................................................................166
Base : Those in a household with fixed broadband
QE20 (QE36) SHOWCARD What was the advertised speed of your mobile broadband home internet connection when you took up your service? (SINGLE CODE)..............................................................................................................................................................170
Base : Those in a household with mobile broadband
QE21 (QE37). SHOWCARD What is the actual speed of your mobile broadband home internet connection? (SINGLE CODE) ..........................................................................................................................................................................................................................172
Base : Those in a household with mobile broadband

## Qe22 (Qe12X). Showcard You Said You Use A Mobile Usb Stick Or Dongle To Access The Internet, Thinking About The Speed Of Your Mobile Broadband, Is This Faster, Slower Or About The Same As You Expected It To Be When You First Got It? (Single Code)........176

Base : Those in a household with mobile broadband
QE23 (QE12). SHOWCARD Thinking about the speed of your household's fixed broadband internet, is this faster, slower or about the same as you expected it to be when you first got it? (SINGLE CODE) ............................................................................................178
Base : Those in a household with fixed broadband
QE24 (QE35). READ OUT DESCRIPTION OF WIRELESS ROUTER. Do you or anyone in your household use a fixed wireless internet connection at home (Wi-Fi)? (SINGLE CODE)...............................................................................................................................180
Base : Those in a household with fixed broadband
QE25 (QE11D). SHOWCARD How many of these devices does your household connect to the fixed wireless internet connection (Wi-Fi)? (MULTI CODE) ............................................................................................................................................................................182
Base : Those using a wireless internet connection at home
QH1A. SHOWCARD Which, if any, of these types of television does your household receive at the moment? Please think about all of the TV sets in your household. (MULTI CODE) .................................................................................................................................186
Base : All respondents
QH1B. SHOWCARD And which of these do you consider is your MAIN type of television? (SINGLE CODE).......................................................................................................................................................................................................................................................190
Base : All respondents
QH2 (QH66). What are the reasons why you don't have a television set in your household? What other reasons? (MULTI CODE) UNPROMPTED..........................................................................................................................................................................................194
Base : Those without a TV in the household
QH3 (QH53). Is the MAIN TV in your household an HDTV set or HD ready? (SINGLE CODE)..............................................................................................................................................................................................................................................................................196
Base : Those with a TV in the household

## Qh4 (Qh54) Although You Have An Hdtv Ready Set, To Actually Watch Tv Channels And Programmes That Are Broadcast In High Definition, You Need An Hd Set Top Box Or A Tv With Built-In Hdtv Receiver. For The Main Tv Set, Does Your Household Have An Hdtv Service - From Either Sky, Virgin Media, Freesat Or Freeview? (Single Code) .....................................................................................................................................................................................................................................................................................................198

Base : Those whose main TV set is an HDTV or HD-ready QH5 (QH57). Is the MAIN TV in your household 3D ready? IF NECESSARY - By this I mean that the TV can display pictures in 3D from specific channels (such as Sky 3D) or when watching 3D DVDs or Blue Ray disks or when playing 3D video games. (SINGLE CODE)........................................................................................................................................................................................................................................................................................................................................................................................................................200
Base : Those with a TV in the household QH6 (QH58). Do you or anyone in your household watch 3D content on your TV - whether from 3D TV channels, 3D DVDs or Blu Ray disks or 3D video games? (SINGLE CODE).....................................................................................................................................202
Base : Those whose main TV set is 3D ready

QH7 (QH59). SHOWCARD How often do you or anyone in your household watch 3D content on your TV? (SINGLE CODE).............................................................................................................................................................................................................................204
Base : Those whose main TV set is 3D ready
QH8. SHOWCARD Which of the following best describes your satellite TV service/s? (MULTI CODE).................................................................................................................................................................................................................................................................206
Base : Those with Satellite TV
QH9. SHOWCARD Which, if any, of these channels do you subscribe to through your Sky satellite service? (MULTI CODE).............................................................................................................................................................................................................................210
Base : Those with paid for Sky Satellite TV
QH10 (QH5). SHOWCARD Which, if any, of these channels do you subscribe to through your Cable TV service? (MULTI CODE)....................................................................................................................................................................................................................214
Base : Those with Cable TV
QH11A (QR1A). Does your household have Sky+? (SINGLE CODE) .....................................................................................................................................................................................................................................................................................................................216
Base : Those with Sky Satellite TV
QH11B (QR1B). Does your household have V+? (SINGLE CODE).........................................................................................................................................................................................................................................................................................................................218
Base : Those with Virgin Media (Cable TV)
QH11C (QR1C). Does your Freesat set top box allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...............................................................................................................................................................220
Base : Those with Freesat
QH11D (QR1D). Does your Freeview box or Freeview TV set allow to record and store TV programmes, and also pause and rewind live TV programmes (this includes Freeview Playback and Freeview Plus boxes)? (SINGLE CODE)...............................................222
Base : Those with Freeview
QH11E (QR1E). Does your broadband TV service allow you to record and store TV programmes, and also pause and rewind live TV programmes? (SINGLE CODE)...........................................................................................................................................................224
Base : Those with BT Vision or TalkTalk TV
QH11F (QR1F). Do you have a YouView set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and ITV Player, view TV 'on demand', and also record, pause and rewind live TV programmes. (SINGLE CODE).....226

Base : Those with a TV in the household
QH11G (QR1G). Do you have a Now TV set top box? This is a new product allowing you to watch catch-up TV via services such as BBC iPlayer and Demand 5 and view Sky Sports and Sky Movies TV 'on demand'?. (SINGLE CODE)............................................228
Base : Those with a TV in the household
QH12 (QR5). SHOWCARD How often, if ever, do you use your DVR to watch recorded programmes? (SINGLE CODE)....................................................................................................................................................................................................................................230

Base : Those who own a DVR

QH13 (QR7). SHOWCARD DVRs allow you to record and watch programmes in several different ways and have many different functions. From this list, which do you do regularly, by regularly I mean at least once a week? (MULTI CODE).....................................232

Base : Those who own a DVR

QH14 (QR9). SHOWCARD When you watch recordings you have made with your DVR, how often, if at all, do you fast forward through the adverts? (SINGLE CODE).........................................................................................................................................................238

Base : Those who own a DVR

QH15 (QR12). SHOWCARD Which of these statements apply to when and how you use your DVR to record programmes? (MULTI CODE)....................................................................................................................................................................................................240

Base : Those who own a DVR

QH16 (QR14). SHOWCARD When you watch television, which, if any, of these do you usually do first? (SINGLE CODE)..................................................................................................................................................................................................................................244

Base : Those who own a DVR

## Qh17 (Qh42A). Do You Ever Watch Tv Programmes 'On Demand' Through Your Tv Service? (Read Explanation If Necessary) If 'Yes' Are You Watching Programmes 'On Demand' Through Your Tv Service Such As Sky Or Virgin Media, Or Through A 'Standalone' Service Such As Lovefilm, Netflix Or Blinkbox? .....................................................................................................................................................................................................................................................................................................................................246

Base : Those with a TV in the household QH18 (QH42B). SHOWCARD How often, if ever, do you use your 'on demand' TV service to watch TV programmes after they've been shown?..............................................................................................................................................................................................248

Base : Those who ever watch TV programmes 'on demand' through their TV service

## Qh19 (Qh43A). Do You Ever Watch Tv Programmes Online Or Download Programmes From Uk Tv Broadcasters' Website (Such As Bbc Iplayer, Itv Player, Channel 4 On-Demand/ 4Od, Demand Five, Or Sky Player) After They'Ve Been Shown? I Don'T Mean Watching Live Programmes Online..............................................................................................................................................................................................................................................................................................................................................................................................250

Base : Those with access to the internet at home or elsewhere

## Qh20 (Qh43B). Showcard How Often, If Ever, Do You Watch Tv Programmes Online Or Download From Uk Tv Broadcasters' Websites After They'Ve Been Shown?..............................................................................................................................................................252

Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites

## Qh21 (Qh62). Are Any Of Your Tv Sets 'Smart Tvs'? These Are New Types Of Tv That Are Connected To The Internet And Can Stream Video Directly Onto Your Television Screen, Without The Need For A Computer, Set-Top Box Or Games Console. If Necessary - It'S A Tv That Allows You To Surf The Internet And Stream Movies, Tv Shows And Videos Using Services Such As Bbc Iplayer, Lovefilm And Youtube. They Are Also Sometimes Referred To As A Connected Tv Or A Hybrid Tv. ................................................................................254

Base : Those with a TV in the household

## Qh22 (Qh63). Showcard Which, If Any, Of The Uses Shown On This Card Have You Used Your 'Smart Tv' Set For In The Last Month? Please Don'T Include Anything You'Ve Done Using An Additional Device To Play The Content, Such As A Games Console Or Computer. (Multi Code)...........................................................................................................................................................................................................................................................................................................................................................................................................256

Base : Those with a 'Smart TV' in the household
QCHECK. Can I just check that you have the following services? (MULTI CODE)..................................................................................................................................................................................................................................................................................................260
Base : All respondents
QDM. And which, if any, of these services are you primarily or jointly responsible for - in terms of deciding which supplier or network to use? (MULTI CODE).........................................................................................................................................................................262
Base : All respondents
QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) ............................................................................................................................................................................................................264
Base : All respondents

## Qg2 (Qg3A). Showcard Thinking About The Service Package You Consider To Be The Main One, Or The One Your Household Spends The Most On... Please Could You Tell Me Which Services Are Part Of This Deal Or Package You Have With The Same Supplier? (Multi Code)........................................................................................................................................................................................................................................................................................................................................................................................................................266

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QG3 (QG3D). Which supplier do you use for this package of services? (SINGLE CODE)......................................................................................................................................................................................................................................................................................268
Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
QP1. SHOWCARD During an average week, on how many days do you listen to the radio (including listening at home, in the car, at work, via mobile phone, personal stereo)? (SINGLE CODE)...............................................................................................................272
Base : All respondents
QP2A (QP11A). SHOWCARD How often, if at all, do you access the radio via - Radio set with AM Stereo - either at home or on portable radio. (SINGLE CODE)..................................................................................................................................................................276
Base : Those who listen to radio
QP2B (QP11B). SHOWCARD How often, if at all, do you access the radio via - Radio set with FM stereo - either at home or on portable radio. (SINGLE CODE)...................................................................................................................................................................278
Base : Those who listen to radio
QP2C (QP11C). SHOWCARD How often, if at all, do you access the radio via - Mobile phone. (SINGLE CODE)................................................................................................................................................................................................................................................280
Base : Those who listen to radio
QP2D (QP11D). SHOWCARD How often, if at all, do you access the radio via - Digital radio through TV. (SINGLE CODE)................................................................................................................................................................................................................................282
Base : Those who listen to radio
QP2E (QP11E). SHOWCARD How often, if at all, do you access the radio via - Digital radio through the internet. (SINGLE CODE) ..................................................................................................................................................................................................................284
Base : Those who listen to radio
QP2F (QP11F). SHOWCARD How often, if at all, do you access the radio via - DAB radio set. (SINGLE CODE)................................................................................................................................................................................................................................................286
Base : Those who listen to radio
QP2G (QP11G) SHOWCARD How often, if at all, do you access the radio via - A car radio (FM). (SINGLE CODE)............................................................................................................................................................................................................................................288
Base : Those who listen to radio
QP2H (QP11H) SHOWCARD How often, if at all, do you access the radio via - A car radio (AM). (SINGLE CODE) ............................................................................................................................................................................................................................................290
Base : Those who listen to radio
QP2I (QP11I) SHOWCARD How often, if at all, do you access the radio via - A car radio (DAB). (SINGLE CODE)..............................................................................................................................................................................................................................................292
Base : Those who listen to radio

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Nation

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
England
1923
923
1000
269
359
667
628
282
206
217
316
500
573
346
500
1923
-
-
-
84%
84%
84%
84%
84%
84%
83%
80%
83%
83%
85%
87%
84%
82%
81%
100%
-%
-%
-%
n
pqr
Scotland
200
96
104
24
39
68
70
38
17
25
33
42
56
40
62
-
200
-
-
9%
9%
9%
7%
9%
9%
9%
11%
7%
9%
9%
7%
8%
10%
10%
-%
100%
-%
-%
oqr
Wales
114
53
60
16
21
40
37
22
17
15
18
24
31
20
39
-
-
114
-
5%
5%
5%
5%
5%
5%
5%
6%
7%
6%
5%
4%
5%
5%
6%
-%
-%
100%
-%
opr
Northern Ireland
63
30
33
14
10
22
18
11
8
6
8
11
18
15
19
-
-
-
63
3%
3%
3%
4%
2%
3%
2%
3%
3%
2%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Nation

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
England
1923
1691
232
1094
823
1203
721
84%
85%
74%
85%
82%
86%
80%
b
f
Scotland
200
166
35
102
98
92
108
9%
8%
11%
8%
10%
7%
12%
e
Wales
114
91
23
62
51
76
38
5%
5%
7%
5%
5%
5%
4%
a
Northern Ireland
63
41
23
32
31
30
33
3%
2%
7%
3%
3%
2%
4%
a
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Region

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
North East
100
49
51
18
19
33
29
21
12
10
31
25
28
13
33
100
-
-
-
4%
4%
4%
6%
5%
4%
4%
6%
5%
4%
8%
4%
4%
3%
5%
5%
-%
-%
-%
i
pqr
North West
261
123
138
33
56
95
77
36
27
46
47
61
62
54
83
261
-
-
-
11%
11%
12%
10%
13%
12%
10%
10%
11%
18%
13%
11%
9%
13%
13%
14%
-%
-%
-%
gh
l
pqr
Yorkshire
189
88
101
24
35
64
66
21
21
27
30
41
62
36
50
189
-
-
-
8%
8%
8%
8%
8%
8%
9%
6%
8%
10%
8%
7%
9%
9%
8%
10%
-%
-%
-%
pqr
East Midlands
164
79
85
24
30
61
49
21
30
30
42
40
47
34
42
164
-
-
-
7%
7%
7%
7%
7%
8%
6%
6%
12%
12%
11%
7%
7%
8%
7%
9%
-%
-%
-%
g
g
g
pqr
West Midlands
198
94
104
32
38
63
65
29
36
10
24
37
55
47
58
198
-
-
-
9%
9%
9%
10%
9%
8%
9%
8%
15%
4%
6%
6%
8%
11%
9%
10%
-%
-%
-%
i
gij
k
pqr
East of England
211
101
109
26
36
78
71
38
24
21
34
57
59
37
56
211
-
-
-
9%
9%
9%
8%
8%
10%
9%
11%
10%
8%
9%
10%
9%
9%
9%
11%
-%
-%
-%
pqr
London
293
140
153
51
66
99
77
36
12
14
31
94
102
34
63
293
-
-
-
13%
13%
13%
16%
15%
12%
10%
10%
5%
5%
8%
16%
15%
8%
10%
15%
-%
-%
-%
f
f
hi
mn
mn
pqr
South East
312
155
158
37
47
106
123
59
29
38
38
86
101
54
71
312
-
-
-
14%
14%
13%
12%
11%
13%
16%
17%
12%
15%
10%
15%
15%
13%
11%
16%
-%
-%
-%
cd
j
pqr
South West
196
94
102
24
31
69
72
20
13
20
39
58
56
38
45
196
-
-
-
8%
8%
9%
7%
7%
9%
10%
6%
5%
8%
10%
10%
8%
9%
7%
10%
-%
-%
-%
gh
pqr

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Region

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Wales
114
53
60
16
21
40
37
22
17
15
18
24
31
20
39
-
-
114
-
5%
5%
5%
5%
5%
5%
5%
6%
7%
6%
5%
4%
5%
5%
6%
-%
-%
100%
-%
opr
Scotland
200
96
104
24
39
68
70
38
17
25
33
42
56
40
62
-
200
-
-
9%
9%
9%
7%
9%
9%
9%
11%
7%
9%
9%
7%
8%
10%
10%
-%
100%
-%
-%
oqr
Northern Ireland
63
30
33
14
10
22
18
11
8
6
8
11
18
15
19
-
-
-
63
3%
3%
3%
4%
2%
3%
2%
3%
3%
2%
2%
2%
3%
3%
3%
-%
-%
-%
100%
opq

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Region

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
North East
100
93
7
59
41
27
72
4%
5%
2%
5%
4%
2%
8%
b
e
North West
261
244
18
152
109
143
118
11%
12%
6%
12%
11%
10%
13%
b
e
Yorkshire
189
168
21
97
93
121
69
8%
8%
7%
7%
9%
9%
8%
East Midlands
164
135
29
91
73
118
46
7%
7%
9%
7%
7%
8%
5%
f
West Midlands
198
174
24
105
94
133
65
9%
9%
8%
8%
9%
10%
7%
East of England
211
169
42
122
86
161
50
9%
9%
13%
9%
9%
12%
6%
a
f
London
293
293
-
175
116
83
209
13%
15%
-%
14%
12%
6%
23%
b
e
South East
312
268
44
184
128
256
56
14%
13%
14%
14%
13%
18%
6%
f
South West
196
147
48
110
84
160
35
8%
7%
15%
9%
8%
11%
4%
a
f
Wales
114
91
23
62
51
76
38
5%
5%
7%
5%
5%
5%
4%
a

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Region

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Scotland
200
166
35
102
98
92
108
9%
8%
11%
8%
10%
7%
12%
e
Northern Ireland
63
41
23
32
31
30
33
3%
2%
7%
3%
3%
2%
4%
a
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Urbanity

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Urban
1989
949
1039
283
385
678
642
315
223
225
304
484
585
354
561
1691
166
91
41
86%
86%
87%
88%
90%
85%
85%
89%
90%
86%
81%
84%
86%
84%
90%
88%
83%
80%
64%
ef
j
j
klm
pqr
r
r
Rural
312
154
158
39
43
118
112
38
25
37
71
93
93
67
59
232
35
23
23
14%
14%
13%
12%
10%
15%
15%
11%
10%
14%
19%
16%
14%
16%
10%
12%
17%
20%
36%
d
d
gh
n
n
n
o
o
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Urbanity

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Urban
1989
1989
-
1108
874
1109
879
86%
100%
-%
86%
87%
79%
98%
b
e
Rural
312
-
312
183
129
292
21
14%
-%
100%
14%
13%
21%
2%
a
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Cable Area

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
TELEWEST
430
208
222
65
95
136
134
69
49
43
64
102
118
79
131
337
93
-
-
19%
19%
19%
20%
22%
17%
18%
19%
20%
16%
17%
18%
17%
19%
21%
18%
46%
-%
-%
e
qr
oqr
NTL
714
340
374
112
134
239
229
114
82
92
107
176
225
112
198
641
9
39
26
31%
31%
31%
35%
31%
30%
30%
32%
33%
35%
29%
30%
33%
27%
32%
33%
5%
34%
41%
m
p
p
op
NEITHER
1157
555
602
145
198
421
392
170
117
127
204
299
335
231
291
946
98
75
38
50%
50%
50%
45%
46%
53%
52%
48%
47%
48%
54%
52%
49%
55%
47%
49%
49%
66%
59%
cd
c
n
op
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Cable Area

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
TELEWEST
430
427
3
232
197
170
259
19%
21%
1%
18%
20%
12%
29%
b
e
NTL
714
702
13
393
319
432
282
31%
35%
4%
30%
32%
31%
31%
b
NEITHER
1157
860
297
665
487
799
358
50%
43%
95%
52%
49%
57%
40%
a
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Deprivation Level

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Low
1401
677
724
167
234
506
494
167
157
163
282
419
438
251
290
1203
92
76
30
61%
61%
60%
52%
55%
64%
66%
47%
63%
62%
75%
73%
65%
60%
47%
63%
46%
67%
48%
cd
cd
g
g
ghi
lmn
n
n
pr
pr
Medium
835
398
437
140
177
268
250
179
89
98
91
144
221
164
304
669
98
38
30
36%
36%
36%
43%
41%
34%
33%
51%
36%
37%
24%
25%
33%
39%
49%
35%
49%
33%
47%
ef
ef
hij
j
j
k
kl
klm
oq
oq
High
65
28
37
15
17
23
10
7
1
1
1
14
18
6
27
52
10
-
3
3%
3%
3%
5%
4%
3%
1%
2%
1%
*%
*%
3%
3%
1%
4%
3%
5%
-%
5%
f
f
f
j
m
q
oq
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Deprivation Level

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Low
1401
1109
292
827
571
1401
-
61%
56%
93%
64%
57%
100%
-%
a
d
f
Medium
835
814
21
431
402
-
835
36%
41%
7%
33%
40%
-%
93%
b
c
e
High
65
65
-
33
31
-
65
3%
3%
-%
3%
3%
-%
7%
b
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Se. Gender

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Male
1103
1103
-
167
188
368
380
156
110
117
195
280
306
239
277
923
96
53
30
48%
100%
-%
52%
44%
46%
50%
44%
44%
45%
52%
48%
45%
57%
45%
48%
48%
47%
48%
b
d
d
g
kln
Female
1198
-
1198
156
239
429
374
196
138
144
179
298
372
182
343
1000
104
60
33
52%
-%
100%
48%
56%
54%
50%
56%
56%
55%
48%
52%
55%
43%
55%
52%
52%
53%
52%
a
cf
j
m
m
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Se. Gender

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Male
1103
949
154
657
443
677
426
48%
48%
49%
51%
44%
48%
47%
d
Female
1198
1039
158
634
561
724
474
52%
52%
51%
49%
56%
52%
53%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sf. Age Of Respondent

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
16 - 17
52
32
19
52
-
-
-
1
3
2
4
10
15
9
16
46
2
1
3
2%
3%
2%
16%
-%
-%
-%
*%
1%
1%
1%
2%
2%
2%
3%
2%
1%
1%
4%
b
def
pq
18 - 24
271
135
136
271
-
-
-
49
17
19
21
50
83
49
89
224
22
14
11
12%
12%
11%
84%
-%
-%
-%
14%
7%
7%
6%
9%
12%
12%
14%
12%
11%
12%
18%
def
hij
k
op
25 - 34
428
188
239
-
428
-
-
60
58
63
73
103
135
68
122
359
39
21
10
19%
17%
20%
-%
100%
-%
-%
17%
23%
24%
20%
18%
20%
16%
20%
19%
19%
18%
15%
cef
g
g
35 - 44
421
193
227
-
-
421
-
44
37
60
110
129
128
63
100
363
26
18
13
18%
18%
19%
-%
-%
53%
-%
12%
15%
23%
30%
22%
19%
15%
16%
19%
13%
16%
21%
cdf
gh
gh
mn
p
p
45 - 54
376
174
202
-
-
376
-
44
37
42
97
90
116
82
86
304
42
22
8
16%
16%
17%
-%
-%
47%
-%
12%
15%
16%
26%
16%
17%
20%
14%
16%
21%
19%
13%
cdf
ghi
n
or
55 - 64
321
157
164
-
-
-
321
51
38
40
45
83
95
58
84
274
26
14
8
14%
14%
14%
-%
-%
-%
43%
15%
15%
15%
12%
14%
14%
14%
14%
14%
13%
12%
13%
cde
65 - 74
247
135
112
-
-
-
247
43
33
29
16
74
59
58
57
205
25
12
5
11%
12%
9%
-%
-%
-%
33%
12%
13%
11%
4%
13%
9%
14%
9%
11%
13%
11%
8%
b
cde
j
j
j
ln
ln
75+
186
88
98
-
-
-
186
61
25
7
7
39
47
34
66
150
19
12
5
8%
8%
8%
-%
-%
-%
25%
17%
10%
3%
2%
7%
7%
8%
11%
8%
10%
10%
8%
cde
hij
ij
kl

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sf. Age Of Respondent

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
16 - 17
52
43
9
2
50
34
18
2%
2%
3%
*%
5%
2%
2%
c
18 - 24
271
240
31
132
137
133
138
12%
12%
10%
10%
14%
9%
15%
c
e
25 - 34
428
385
43
318
110
234
194
19%
19%
14%
25%
11%
17%
22%
b
d
e
35 - 44
421
367
54
334
87
257
164
18%
18%
17%
26%
9%
18%
18%
d
45 - 54
376
311
65
294
81
250
126
16%
16%
21%
23%
8%
18%
14%
a
d
f
55 - 64
321
270
51
171
148
213
108
14%
14%
16%
13%
15%
15%
12%
f
65 - 74
247
211
37
37
209
161
86
11%
11%
12%
3%
21%
11%
10%
c
75+
186
162
24
4
182
121
66
8%
8%
8%
*%
18%
9%
7%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sg (Qz8). What Is The Occupation Of The Main Wage Earner In Your Household? Code Social Grade. (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
A
57
24
32
4
10
18
24
-
5
3
19
57
-
-
-
47
6
3
1
2%
2%
3%
1%
2%
2%
3%
-%
2%
1%
5%
10%
-%
-%
-%
2%
3%
2%
1%
g
g
gi
lmn
B
521
255
266
56
93
201
171
21
23
51
162
521
-
-
-
453
37
21
11
23%
23%
22%
17%
22%
25%
23%
6%
9%
20%
43%
90%
-%
-%
-%
24%
18%
19%
17%
c
gh
ghi
lmn
r
C1
678
306
372
97
135
245
201
73
73
98
121
-
678
-
-
573
56
31
18
29%
28%
31%
30%
32%
31%
27%
21%
29%
37%
32%
-%
100%
-%
-%
30%
28%
27%
29%
g
g
g
kmn
C2
421
239
182
58
68
146
150
44
54
65
46
-
-
421
-
346
40
20
15
18%
22%
15%
18%
16%
18%
20%
13%
22%
25%
12%
-%
-%
100%
-%
18%
20%
18%
23%
b
gj
gj
kln
D
344
163
180
63
77
106
98
75
62
41
24
-
-
-
344
287
29
22
7
15%
15%
15%
19%
18%
13%
13%
21%
25%
16%
6%
-%
-%
-%
55%
15%
14%
19%
11%
ef
ef
j
ij
j
klm
r
E
276
114
162
43
45
79
109
140
31
4
2
-
-
-
276
213
34
17
12
12%
10%
14%
13%
11%
10%
14%
40%
12%
1%
*%
-%
-%
-%
45%
11%
17%
15%
19%
a
e
hij
ij
klm
o
o
Refused
4
2
3
1
-
2
1
-
1
-
2
-
-
-
-
4
-
-
-
*%
*%
*%
*%
-%
*%
*%
-%
*%
-%
*%
-%
-%
-%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sg (Qz8). What Is The Occupation Of The Main Wage Earner In Your Household? Code Social Grade. (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
A
57
42
15
35
21
48
9
2%
2%
5%
3%
2%
3%
1%
a
f
B
521
443
78
326
194
371
150
23%
22%
25%
25%
19%
27%
17%
d
f
C1
678
585
93
441
235
438
240
29%
29%
30%
34%
23%
31%
27%
d
f
C2
421
354
67
248
172
251
170
18%
18%
22%
19%
17%
18%
19%
D
344
316
28
231
112
168
175
15%
16%
9%
18%
11%
12%
19%
b
d
e
E
276
245
31
8
268
121
155
12%
12%
10%
1%
27%
9%
17%
c
e
Refused
4
4
-
2
2
3
2
*%
*%
-%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz6 (Sg). Working Status

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Working full time (30hrs/wk+)
929
563
366
88
229
488
124
40
98
149
229
277
328
174
147
783
75
47
24
40%
51%
31%
27%
53%
61%
16%
11%
39%
57%
61%
48%
48%
41%
24%
41%
37%
42%
38%
b
f
cf
cdf
g
gh
gh
mn
mn
n
Working part time (8-29 hrs/wk)
362
94
268
45
89
140
88
50
42
46
85
84
112
74
92
311
28
15
8
16%
9%
22%
14%
21%
18%
12%
14%
17%
18%
23%
15%
17%
18%
15%
16%
14%
13%
13%
a
cf
f
g
Not working (i.e. under 8hrs/wk) - retired
480
243
237
-
-
11
469
113
63
41
24
130
122
95
133
395
45
28
11
21%
22%
20%
-%
-%
1%
62%
32%
25%
16%
6%
23%
18%
22%
22%
21%
23%
24%
18%
cd
cde
ij
ij
j
l
Not working (i.e. under 8hrs/wk) - unemployed (registered/not registered but looking for work)
146
77
70
41
36
52
17
62
20
3
6
17
15
17
97
110
22
8
7
6%
7%
6%
13%
8%
7%
2%
18%
8%
1%
2%
3%
2%
4%
16%
6%
11%
7%
11%
ef
f
f
hij
ij
klm
o
o
Not working (i.e. under 8hrs/wk) - student
149
80
69
122
17
9
1
26
7
4
11
30
69
24
25
124
14
4
6
6%
7%
6%
38%
4%
1%
*%
7%
3%
2%
3%
5%
10%
6%
4%
6%
7%
4%
10%
def
ef
f
hij
kmn
oq
Not working (i.e. under 8hrs/wk) - housewife/ disabled/ other
229
44
185
24
57
96
52
59
19
18
19
38
29
36
125
195
17
11
7
10%
4%
15%
7%
13%
12%
7%
17%
8%
7%
5%
6%
4%
9%
20%
10%
8%
10%
11%
a
cf
cf
hij
l
klm
Don't know
7
3
3
2
-
1
4
2
-
-
-
1
2
2
2
7
-
-
-
*%
*%
*%
1%
-%
*%
1%
*%
-%
-%
-%
*%
*%
*%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz6 (Sg). Working Status

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Working full time (30hrs/wk+)
929
795
134
929
-
603
326
40%
40%
43%
72%
-%
43%
36%
d
f
Working part time (8-29 hrs/wk)
362
313
49
362
-
224
138
16%
16%
16%
28%
-%
16%
15%
d
Not working (i.e. under 8hrs/wk) - retired
480
410
70
-
480
311
169
21%
21%
22%
-%
48%
22%
19%
c
f
Not working (i.e. under 8hrs/wk) - unemployed (registered/not registered but looking for work)
146
130
16
-
146
62
85
6%
7%
5%
-%
15%
4%
9%
c
e
Not working (i.e. under 8hrs/wk) - student
149
134
15
-
149
75
73
6%
7%
5%
-%
15%
5%
8%
c
e
Not working (i.e. under 8hrs/wk) - housewife/ disabled/ other
229
201
29
-
229
123
106
10%
10%
9%
-%
23%
9%
12%
c
e
Don't know
7
7
-
-
-
4
3
*%
*%
-%
-%
-%
*%
*%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz7 (Sh). Household Status

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Being bought on mortgage
774
375
399
89
164
425
97
28
46
99
229
273
254
142
103
661
63
30
20
34%
34%
33%
28%
38%
53%
13%
8%
19%
38%
61%
47%
37%
34%
17%
34%
31%
26%
32%
f
cf
cdf
g
gh
ghi
lmn
n
n
q
Owned outright by household
632
311
321
32
29
104
469
68
80
76
105
201
191
114
127
529
52
34
18
27%
28%
27%
10%
7%
13%
62%
19%
32%
29%
28%
35%
28%
27%
20%
28%
26%
30%
28%
d
cde
g
g
g
lmn
n
n
Rented from Local Authority/ Housing Association/ Trust
493
232
261
79
94
167
153
168
69
42
14
40
99
90
263
389
58
33
13
21%
21%
22%
25%
22%
21%
20%
48%
28%
16%
4%
7%
15%
21%
42%
20%
29%
29%
20%
hij
ij
j
k
kl
klm
or
or
Rented from Private Landlord
348
159
189
95
128
94
30
85
50
42
22
46
121
60
120
294
25
16
12
15%
14%
16%
30%
30%
12%
4%
24%
20%
16%
6%
8%
18%
14%
19%
15%
13%
14%
19%
ef
ef
f
ij
j
j
k
k
km
p
Other
14
10
4
4
5
2
3
-
2
1
-
4
4
5
1
13
-
-
*
1%
1%
*%
1%
1%
*%
*%
-%
1%
*%
-%
1%
1%
1%
*%
1%
-%
-%
*%
e
n
Don't know
40
16
24
24
9
5
3
3
1
2
4
14
9
9
7
37
3
-
*
2%
1%
2%
7%
2%
1%
*%
1%
*%
1%
1%
2%
1%
2%
1%
2%
1%
-%
1%
def
ef
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz7 (Sh). Household Status

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Being bought on mortgage
774
658
116
621
153
547
227
34%
33%
37%
48%
15%
39%
25%
d
f
Owned outright by household
632
522
110
227
403
473
159
27%
26%
35%
18%
40%
34%
18%
a
c
f
Rented from Local Authority/ Housing Association/ Trust
493
438
54
195
296
192
301
21%
22%
17%
15%
29%
14%
33%
b
c
e
Rented from Private Landlord
348
323
25
220
127
148
200
15%
16%
8%
17%
13%
11%
22%
b
d
e
Other
14
10
4
11
2
10
3
1%
1%
1%
1%
*%
1%
*%
d
Don't know
40
37
4
16
23
31
9
2%
2%
1%
1%
2%
2%
1%
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sh (Si). Total Number In Household (Including Respondent And Any Children)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
1
391
179
211
8
27
92
264
142
59
33
18
73
101
62
155
308
48
23
12
17%
16%
18%
3%
6%
12%
35%
40%
24%
13%
5%
13%
15%
15%
25%
16%
24%
20%
19%
c
cd
cde
hij
ij
j
klm
o
2
729
362
367
62
99
189
378
106
92
86
115
180
221
141
184
600
71
41
17
32%
33%
31%
19%
23%
24%
50%
30%
37%
33%
31%
31%
33%
34%
30%
31%
35%
36%
27%
cde
r
r
3
461
229
232
89
119
178
74
50
48
58
78
131
129
78
121
391
37
20
13
20%
21%
19%
28%
28%
22%
10%
14%
20%
22%
21%
23%
19%
18%
20%
20%
19%
17%
20%
f
ef
f
g
g
4
459
206
253
97
126
212
24
31
34
55
118
127
157
87
88
400
30
19
11
20%
19%
21%
30%
29%
27%
3%
9%
14%
21%
32%
22%
23%
21%
14%
21%
15%
16%
18%
f
f
f
g
gh
ghi
n
n
n
p
5+
262
127
135
66
57
125
14
23
14
29
44
68
69
53
71
225
15
12
10
11%
11%
11%
20%
13%
16%
2%
7%
6%
11%
12%
12%
10%
13%
12%
12%
7%
10%
16%
df
f
f
gh
gh
p
p
Mean number of people
2.8
2.8
2.8
3.6
3.3
3.2
1.9
2.2
2.4
2.9
3.2
2.9
2.9
2.9
2.6
2.9
2.6
2.7
2.9
def
f
f
g
gh
ghi
n
n
n
p
p
Standard deviation
1.41
1.45
1.38
1.33
1.32
1.44
.87
1.37
1.19
1.29
1.25
1.30
1.33
1.50
1.53
1.38
1.61
1.46
1.60
Standard error
.03
.04
.04
.07
.06
.05
.03
.06
.07
.07
.06
.05
.05
.06
.05
.03
.10
.09
.10
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sh (Si). Total Number In Household (Including Respondent And Any Children)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
1
391
342
48
126
264
213
178
17%
17%
16%
10%
26%
15%
20%
c
e
2
729
616
112
378
347
482
247
32%
31%
36%
29%
35%
34%
27%
c
f
3
461
406
55
305
156
272
188
20%
20%
17%
24%
16%
19%
21%
d
4
459
393
66
326
133
292
168
20%
20%
21%
25%
13%
21%
19%
d
5+
262
231
31
156
104
142
120
11%
12%
10%
12%
10%
10%
13%
e
Mean number of people
2.8
2.8
2.8
3.1
2.5
2.8
2.9
d
Standard deviation
1.41
1.42
1.35
1.31
1.49
1.33
1.53
Standard error
.03
.03
.06
.04
.04
.03
.05
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Si (Sk). Household Size

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Small (1-2 people)
1119
541
578
70
126
281
642
248
151
120
134
252
322
203
339
908
119
64
29
49%
49%
48%
22%
29%
35%
85%
70%
61%
46%
36%
44%
48%
48%
55%
47%
59%
56%
46%
c
c
cde
hij
ij
j
klm
or
or
Medium (3-4 people)
920
435
485
186
245
390
99
82
83
113
197
258
287
165
209
790
67
38
24
40%
39%
40%
58%
57%
49%
13%
23%
33%
43%
53%
45%
42%
39%
34%
41%
34%
34%
38%
ef
ef
f
g
gh
ghi
n
n
pq
Large (5+ people)
262
127
135
66
57
125
14
23
14
29
44
68
69
53
71
225
15
12
10
11%
11%
11%
20%
13%
16%
2%
7%
6%
11%
12%
12%
10%
13%
12%
12%
7%
10%
16%
df
f
f
gh
gh
p
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Si (Sk). Household Size

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Small (1-2 people)
1119
959
161
504
611
695
425
49%
48%
51%
39%
61%
50%
47%
c
Medium (3-4 people)
920
799
121
631
289
564
356
40%
40%
39%
49%
29%
40%
40%
d
Large (5+ people)
262
231
31
156
104
142
120
11%
12%
10%
12%
10%
10%
13%
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sj. Total Number Of Children In Household (Under 18), Including Respondent (If Respondent Is Under 18)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
None
1398
725
673
169
168
350
710
259
159
141
187
352
396
260
386
1149
139
71
40
61%
66%
56%
53%
39%
44%
94%
73%
64%
54%
50%
61%
58%
62%
62%
60%
69%
62%
62%
b
de
cde
hij
ij
o
1
373
165
208
89
98
156
30
40
45
44
62
87
125
65
95
316
30
19
9
16%
15%
17%
28%
23%
20%
4%
11%
18%
17%
16%
15%
18%
15%
15%
16%
15%
17%
14%
ef
f
f
g
g
g
2
370
151
219
45
119
194
11
35
31
57
98
100
122
62
86
326
21
14
9
16%
14%
18%
14%
28%
24%
1%
10%
13%
22%
26%
17%
18%
15%
14%
17%
10%
13%
14%
a
f
cf
cf
gh
gh
n
p
3
111
42
70
12
27
69
2
13
10
12
18
32
24
22
34
91
8
8
4
5%
4%
6%
4%
6%
9%
*%
4%
4%
5%
5%
5%
4%
5%
5%
5%
4%
7%
7%
a
f
f
cf
4
37
15
22
3
12
21
1
6
3
7
8
4
10
7
15
31
3
2
1
2%
1%
2%
1%
3%
3%
*%
2%
1%
3%
2%
1%
2%
2%
2%
2%
1%
2%
2%
f
f
f
k
5+
12
6
6
3
3
6
-
1
-
-
2
2
*
5
4
10
1
*
1
1%
1%
*%
1%
1%
1%
-%
*%
-%
-%
*%
*%
*%
1%
1%
1%
1%
*%
1%
f
f
f
l
l
Mean number of children
.7
.6
.8
.8
1.1
1.1
.1
.5
.6
.9
.9
.7
.7
.7
.7
.7
.6
.7
.7
a
f
cf
cf
gh
gh
p
Standard deviation
1.07
1.03
1.10
1.01
1.15
1.21
.37
.96
.95
1.09
1.12
1.03
.98
1.15
1.16
1.07
1.10
1.05
1.14
Standard error
.02
.03
.03
.05
.06
.04
.01
.04
.05
.06
.06
.04
.03
.05
.04
.02
.07
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Sj. Total Number Of Children In Household (Under 18), Including Respondent (If Respondent Is Under 18)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
None
1398
1209
189
672
720
866
531
61%
61%
60%
52%
72%
62%
59%
c
1
373
324
50
257
115
223
150
16%
16%
16%
20%
11%
16%
17%
d
2
370
322
48
269
101
225
145
16%
16%
15%
21%
10%
16%
16%
d
3
111
95
16
68
43
59
53
5%
5%
5%
5%
4%
4%
6%
4
37
28
9
19
18
24
13
2%
1%
3%
1%
2%
2%
1%
5+
12
11
1
5
7
4
8
1%
1%
*%
*%
1%
*%
1%
e
Mean number of children
.7
.7
.8
.9
.6
.7
.8
d
e
Standard deviation
1.07
1.07
1.10
1.06
1.07
1.03
1.14
Standard error
.02
.02
.05
.03
.03
.02
.03
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb1. Showcard Which Of The Following Do You, Or Does Anyone In Your Household, Have In Your Home At The Moment? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Video games console connected to a TV (e.g. Sony PlayStation, Nintendo Wii or Microsoft Xbox)
1087
537
550
217
279
473
118
103
106
150
229
289
324
203
268
898
94
66
30
47%
49%
46%
67%
65%
59%
16%
29%
43%
57%
61%
50%
48%
48%
43%
47%
47%
58%
47%
ef
f
f
g
gh
gh
n
opr
Handheld/ portable games player (e.g.
Nintendo DS, Sony PSP)
604
282
322
114
149
289
52
55
62
89
130
153
194
120
138
501
53
33
17
26%
26%
27%
35%
35%
36%
7%
15%
25%
34%
35%
26%
29%
28%
22%
26%
27%
29%
27%
f
f
f
g
gh
gh
n
n
E-reader - digital book reader (e.g. Kindle, Sony Reader, Kobo eReader, iRiver Reader)
575
260
315
73
124
228
150
33
53
80
171
233
174
82
84
481
50
27
16
25%
24%
26%
23%
29%
29%
20%
9%
21%
30%
46%
40%
26%
19%
14%
25%
25%
23%
26%
f
cf
g
gh
ghi
lmn
mn
n
None of these
963
467
495
85
111
239
528
230
111
82
87
193
283
174
312
810
87
41
25
42%
42%
41%
26%
26%
30%
70%
65%
45%
31%
23%
33%
42%
41%
50%
42%
43%
36%
40%
cde
hij
ij
j
k
k
klm
Don't know
24
6
18
*
2
9
13
7
1
3
1
2
2
10
9
23
-
-
1
1%
1%
1%
*%
*%
1%
2%
2%
*%
1%
*%
*%
*%
2%
2%
1%
-%
-%
2%
a
c
j
kl
l
pq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb1. Showcard Which Of The Following Do You, Or Does Anyone In Your Household, Have In Your Home At The Moment? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Video games console connected to a TV (e.g. Sony PlayStation, Nintendo Wii or Microsoft Xbox)
1087
928
160
741
344
684
403
47%
47%
51%
57%
34%
49%
45%
d
Handheld/ portable games player (e.g. Nintendo DS,
Sony PSP)
604
506
99
408
196
376
228
26%
25%
32%
32%
19%
27%
25%
a
d
E-reader - digital book reader (e.g. Kindle, Sony Reader, Kobo eReader, iRiver Reader)
575
471
104
384
189
410
165
25%
24%
33%
30%
19%
29%
18%
a
d
f
None of these
963
852
111
409
551
554
409
42%
43%
35%
32%
55%
40%
45%
b
c
e
Don't know
24
23
1
14
11
11
13
1%
1%
*%
1%
1%
1%
1%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb2. Showcard And Do You Personally Use...? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Video games console connected to a TV (e.g. Sony PlayStation, Nintendo Wii or Microsoft Xbox)
598
373
226
190
172
196
41
63
58
79
117
148
174
115
159
494
48
42
15
26%
34%
19%
59%
40%
25%
5%
18%
23%
30%
31%
26%
26%
27%
26%
26%
24%
37%
23%
b
def
ef
f
g
gh
opr
E-reader - digital book reader (e.g.
Kindle, Sony Reader, Kobo eReader, iRiver Reader)
413
165
249
42
96
162
114
24
39
58
122
172
122
56
62
342
39
21
12
18%
15%
21%
13%
22%
20%
15%
7%
16%
22%
33%
30%
18%
13%
10%
18%
19%
18%
18%
a
cf
cf
g
g
ghi
lmn
mn
Handheld/ portable games player (e.g. Nintendo DS, Sony PSP)
229
134
95
75
64
73
18
24
26
32
40
54
75
43
57
190
17
16
5
10%
12%
8%
23%
15%
9%
2%
7%
10%
12%
11%
9%
11%
10%
9%
10%
8%
14%
8%
b
def
ef
f
g
opr
None of these
1366
616
750
114
191
469
592
263
157
139
168
303
406
252
404
1146
124
58
38
59%
56%
63%
35%
45%
59%
78%
74%
63%
53%
45%
52%
60%
60%
65%
60%
62%
51%
59%
a
c
cd
cde
hij
ij
k
k
kl
q
q
Don't know
43
15
28
1
2
23
16
11
2
5
6
6
8
14
15
40
1
1
1
2%
1%
2%
*%
1%
3%
2%
3%
1%
2%
2%
1%
1%
3%
2%
2%
1%
1%
2%
cd
d
h
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb2. Showcard And Do You Personally Use...? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Video games console connected to a TV (e.g. Sony PlayStation, Nintendo Wii or Microsoft Xbox)
598
505
94
383
215
368
230
26%
25%
30%
30%
21%
26%
26%
d
E-reader - digital book reader (e.g. Kindle, Sony Reader,
Kobo eReader, iRiver Reader)
413
338
76
280
131
290
123
18%
17%
24%
22%
13%
21%
14%
a
d
f
Handheld/ portable games player (e.g. Nintendo DS, Sony PSP)
229
185
44
137
92
141
88
10%
9%
14%
11%
9%
10%
10%
a
None of these
1366
1204
162
692
670
811
554
59%
61%
52%
54%
67%
58%
62%
b
c
Don't know
43
39
4
27
16
22
21
2%
2%
1%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb3 (Qb4). Showcard Which Games Console/S Do You Or Does Anyone In Your Household Have At The Moment? (Multicode)

Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1313
648
665
263
307
580
163
141
141
172
248
291
397
261
361
937
127
130
119
Effective Weighted Sample
1095
544
550
221
257
482
141
114
116
140
208
247
334
223
298
839
123
119
113
Total
1152
564
589
229
298
499
127
107
118
156
238
301
351
215
282
956
98
67
32
Nintendo Wii/ Wii U
500
224
276
90
106
244
60
44
47
69
123
141
156
99
102
421
39
28
12
43%
40%
47%
39%
36%
49%
47%
41%
40%
44%
52%
47%
45%
46%
36%
44%
40%
41%
39%
a
cd
d
h
n
n
n
XBox 360
407
227
181
103
114
169
21
36
39
62
62
102
130
76
100
330
38
27
12
35%
40%
31%
45%
38%
34%
17%
33%
33%
40%
26%
34%
37%
35%
35%
35%
39%
40%
37%
b
ef
f
f
j
Nintendo DS/ DSi/ DS Lite/ 3DS
406
173
233
78
105
190
33
43
44
62
90
106
121
77
103
335
42
19
10
35%
31%
40%
34%
35%
38%
26%
40%
37%
39%
38%
35%
34%
36%
36%
35%
43%
28%
33%
a
f
q
PlayStation 3
326
173
153
68
93
137
28
25
31
45
76
80
100
56
89
274
24
18
11
28%
31%
26%
30%
31%
28%
22%
23%
26%
29%
32%
27%
29%
26%
32%
29%
25%
26%
35%
PlayStation 2
179
91
88
46
37
81
16
16
16
26
32
53
45
39
43
149
11
14
6
16%
16%
15%
20%
12%
16%
13%
15%
14%
17%
13%
18%
13%
18%
15%
16%
11%
20%
18%
d
XBox
77
43
34
18
12
36
11
7
4
8
15
21
19
16
21
62
10
4
1
7%
8%
6%
8%
4%
7%
9%
6%
4%
5%
6%
7%
5%
7%
7%
6%
10%
6%
5%
PlayStation Portable (PSP)/ PlayStation Vita
65
37
28
13
17
28
6
5
8
3
14
14
25
10
15
52
8
3
1
6%
7%
5%
6%
6%
6%
5%
5%
7%
2%
6%
5%
7%
5%
5%
5%
8%
5%
4%
i
PlayStation 4
14
9
5
2
6
5
1
-
1
2
5
8
5
1
-
12
2
1
*
1%
2%
1%
1%
2%
1%
1%
-%
1%
1%
2%
3%
1%
*%
-%
1%
2%
1%
1%
mn
n
Other
14
7
7
3
5
5
2
1
3
3
1
4
4
1
5
12
1
1
1
1%
1%
1%
1%
2%
1%
2%
1%
2%
2%
*%
1%
1%
1%
2%
1%
1%
1%
2%
Don't know
30
14
16
2
6
13
8
4
4
4
5
6
13
6
5
27
1
1
*
3%
2%
3%
1%
2%
3%
7%
4%
3%
3%
2%
2%
4%
3%
2%
3%
1%
2%
1%
cde

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb3 (Qb4). Showcard Which Games Console/S Do You Or Does Anyone In Your Household Have At The Moment? (Multicode)

Base : Those who have access to a games console at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1313
1086
227
815
495
805
508
Effective Weighted Sample
1095
912
188
688
421
685
410
Total
1152
985
167
784
366
713
440
Nintendo Wii/ Wii U
500
414
86
341
157
330
170
43%
42%
51%
44%
43%
46%
39%
a
f
XBox 360
407
353
54
275
132
255
153
35%
36%
32%
35%
36%
36%
35%
Nintendo DS/ DSi/ DS Lite/ 3DS
406
331
75
267
140
262
144
35%
34%
45%
34%
38%
37%
33%
a
PlayStation 3
326
278
48
228
97
190
137
28%
28%
29%
29%
27%
27%
31%
PlayStation 2
179
158
22
117
62
108
72
16%
16%
13%
15%
17%
15%
16%
XBox
77
68
9
55
22
52
25
7%
7%
5%
7%
6%
7%
6%
PlayStation Portable (PSP)/ PlayStation Vita
65
60
5
45
20
27
38
6%
6%
3%
6%
6%
4%
9%
e
PlayStation 4
14
11
3
12
2
9
5
1%
1%
2%
2%
*%
1%
1%
Other
14
11
3
10
5
10
4
1%
1%
2%
1%
1%
1%
1%
Don't know
30
27
3
19
10
16
13
3%
3%
2%
2%
3%
2%
3%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb4 (Qb5). Showcard Which, If Any, Of These Do You Use Your Games Console For? (Multicode)

Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1313
648
665
263
307
580
163
141
141
172
248
291
397
261
361
937
127
130
119
Effective Weighted Sample
1095
544
550
221
257
482
141
114
116
140
208
247
334
223
298
839
123
119
113
Total
1152
564
589
229
298
499
127
107
118
156
238
301
351
215
282
956
98
67
32
Online gaming
307
196
111
109
91
93
14
23
20
46
62
67
95
70
74
248
28
17
13
27%
35%
19%
47%
30%
19%
11%
22%
17%
30%
26%
22%
27%
32%
26%
26%
29%
26%
40%
b
def
ef
f
h
k
oq
Watching DVDs/ Blu Ray DVDs
233
131
102
71
76
75
11
24
24
31
52
52
77
48
54
194
20
12
7
20%
23%
17%
31%
26%
15%
8%
23%
20%
20%
22%
17%
22%
22%
19%
20%
20%
18%
23%
b
ef
ef
f
Browsing the web/ internet
160
95
65
45
45
58
12
11
14
17
42
35
46
41
37
135
11
9
5
14%
17%
11%
19%
15%
12%
10%
10%
12%
11%
18%
12%
13%
19%
13%
14%
11%
14%
15%
b
ef
k
Watching catch-up TV e.g. programmes on BBC iPlayer, ITV Player, Sky Player
149
80
70
39
44
56
10
11
16
19
43
36
57
24
31
132
7
5
5
13%
14%
12%
17%
15%
11%
8%
10%
13%
12%
18%
12%
16%
11%
11%
14%
8%
7%
15%
ef
f
q
q
Watching video clips online - e.g. on YouTube
97
56
42
29
24
41
3
8
9
11
28
29
26
18
23
86
5
3
3
8%
10%
7%
13%
8%
8%
2%
7%
8%
7%
12%
10%
7%
9%
8%
9%
5%
4%
11%
f
f
f
Watching TV/ video content 'on demand' via services such as LoveFilm, Netflix or Blinkbox
94
57
38
24
30
36
3
7
13
12
29
21
31
20
21
83
5
3
3
8%
10%
6%
11%
10%
7%
3%
7%
11%
7%
12%
7%
9%
9%
7%
9%
5%
4%
11%
b
f
f
f
Watching 'live' TV programmes/ content
61
37
24
19
16
23
2
4
7
10
16
14
23
14
9
55
2
2
2
5%
6%
4%
9%
5%
5%
2%
3%
6%
6%
7%
5%
7%
6%
3%
6%
2%
3%
8%
ef
n
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb4 (Qb5). Showcard Which, If Any, Of These Do You Use Your Games Console For? (Multicode)

Base : Those who have access to a games console at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1313
648
665
263
307
580
163
141
141
172
248
291
397
261
361
937
127
130
119
Effective Weighted Sample
1095
544
550
221
257
482
141
114
116
140
208
247
334
223
298
839
123
119
113
Total
1152
564
589
229
298
499
127
107
118
156
238
301
351
215
282
956
98
67
32
None of these
637
271
366
88
149
309
91
59
71
82
134
184
188
101
162
525
57
41
13
55%
48%
62%
38%
50%
62%
72%
55%
60%
52%
56%
61%
54%
47%
58%
55%
58%
61%
42%
a
c
cd
cde
m
m
r
r
r
Don't know
29
12
17
1
8
13
7
4
6
4
5
7
11
6
5
24
3
1
1
3%
2%
3%
1%
3%
3%
5%
4%
5%
3%
2%
2%
3%
3%
2%
3%
3%
2%
2%
c

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb4 (Qb5). Showcard Which, If Any, Of These Do You Use Your Games Console For? (Multicode)

Base : Those who have access to a games console at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1313
1086
227
815
495
805
508
Effective Weighted Sample
1095
912
188
688
421
685
410
Total
1152
985
167
784
366
713
440
Online gaming
307
266
40
201
105
177
130
27%
27%
24%
26%
29%
25%
29%
Watching DVDs/ Blu Ray DVDs
233
199
35
150
83
152
82
20%
20%
21%
19%
23%
21%
19%
Browsing the web/ internet
160
127
33
109
51
99
61
14%
13%
20%
14%
14%
14%
14%
a
Watching catch-up TV e.g. programmes on BBC iPlayer, ITV Player, Sky Player
149
121
29
100
49
93
57
13%
12%
17%
13%
13%
13%
13%
Watching video clips online - e.g. on YouTube
97
83
15
65
32
61
36
8%
8%
9%
8%
9%
9%
8%
Watching TV/ video content 'on demand' via services such as LoveFilm, Netflix or Blinkbox
94
81
13
67
27
56
38
8%
8%
8%
9%
7%
8%
9%
Watching 'live' TV programmes/ content
61
50
11
43
18
41
20
5%
5%
7%
5%
5%
6%
5%
None of these
637
544
93
443
192
401
236
55%
55%
55%
57%
52%
56%
54%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb4 (Qb5). Showcard Which, If Any, Of These Do You Use Your Games Console For? (Multicode)

Base : Those who have access to a games console at home

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1313      | 1086                |
| Effective Weighted Sample | 1095      | 912                 |
| Total                     | 1152      | 985                 |
| Don't know                | 29        | 25                  |
| 3%                        | 2%        | 3%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb5 (Qb6) Does Your Household'S E-Reader (Digital Book Reader) Have Built-In 3G Access To A Mobile Network? This Means That Books Can Be Purchased Online And Downloaded From Anywhere With A Signal, Without The Need For A Wi-Fi Connection?

Base : Those who personally use an e-reader/ digital book reader

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   |             |                    |                |          |
| a                         | b           | ~c                 | ~d             | e        |
| Unweighted total          | 474         | 189                | 285            | 45       |
| Effective Weighted Sample | 390         | 156                | 234            | 37       |
| Total                     | 413         | 165                | 249            | 42       |
| Yes                       | 215         | 91                 | 123            | **       |
| 52%                       | 55%         | 50%                | **             | **       |
| f                         |             |                    |                |          |
| No                        | 176         | 69                 | 107            | **       |
| 43%                       | 42%         | 43%                | **             | **       |
| e                         |             |                    |                |          |
| Don't know                |             |                    |                |          |
| 23                        | 4           | 18                 | **             | **       |
| 5%                        | 3%          | 7%                 | **             | **       |
| a                         |             |                    |                |          |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qb5 (Qb6) Does Your Household'S E-Reader (Digital Book Reader) Have Built-In 3G Access To A Mobile Network? This Means That Books Can Be Purchased Online And Downloaded From Anywhere With A Signal, Without The Need For A Wi-Fi Connection? Base : Those Who Personally Use An E-Reader/ Digital Book Reader

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | ~b        | c                   |
| Unweighted total          | 474       | 377                 |
| Effective Weighted Sample | 390       | 312                 |
| Total                     | 413       | 338                 |
| Yes                       | 215       | 179                 |
| 52%                       | 53%       | **                  |
| No                        | 176       | 142                 |
| 43%                       | 42%       | **                  |
| Don't know                | 23        | 17                  |
| 5%                        | 5%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc1. Is There A Landline Phone In Your Home That Can Be Used To Make And Receive Calls? (Single Code) Prompted

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Can use to make and receive calls
1887
889
998
220
302
672
693
226
193
217
349
527
564
345
448
1584
159
92
53
82%
81%
83%
68%
71%
84%
92%
64%
78%
83%
93%
91%
83%
82%
72%
82%
79%
81%
83%
cd
cde
g
g
ghi
lmn
n
n
Can receive but not make calls/ incoming only
31
21
10
4
7
12
8
6
3
*
4
5
10
6
9
27
1
2
1
1%
2%
1%
1%
2%
1%
1%
2%
1%
*%
1%
1%
1%
1%
2%
1%
*%
2%
1%
b
Line not working properly/ needs to be repaired
16
8
8
5
5
4
2
8
-
2
2
3
4
6
3
15
1
-
*
1%
1%
1%
2%
1%
1%
*%
2%
-%
1%
*%
*%
1%
1%
1%
1%
*%
-%
*%
f
f
h
No, do not have landline phone
366
184
182
94
113
107
51
113
52
42
18
42
101
65
159
297
40
19
9
16%
17%
15%
29%
27%
13%
7%
32%
21%
16%
5%
7%
15%
15%
26%
15%
20%
17%
15%
ef
ef
f
hij
j
j
k
k
klm
Don't know
1
1
-
-
-
1
-
-
-
-
1
1
-
-
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
*%
-%
-%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc1. Is There A Landline Phone In Your Home That Can Be Used To Make And Receive Calls? (Single Code) Prompted

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Can use to make and receive calls
1887
1608
279
1068
813
1216
672
82%
81%
89%
83%
81%
87%
75%
a
f
Can receive but not make calls/ incoming only
31
28
3
16
14
19
12
1%
1%
1%
1%
1%
1%
1%
Line not working properly/ needs to be repaired
16
13
3
9
7
9
7
1%
1%
1%
1%
1%
1%
1%
No, do not have landline phone
366
338
28
196
169
157
209
16%
17%
9%
15%
17%
11%
23%
b
e
Don't know
1
1
-
1
-
1
-
*%
*%
-%
*%
-%
*%
-%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc2 (Qc2A). Do You Ever Use This Landline Phone At Home Yourself To Make Or Receive Calls, For Internet Access Or Both? (Multi Code)

Base : Those with a landline phone at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2340
1121
1219
253
317
795
975
329
258
257
381
560
688
465
622
1713
200
211
216
Effective Weighted Sample
1937
932
1005
213
267
657
830
274
210
214
313
464
577
391
521
1522
193
187
205
Total
1934
918
1016
228
314
689
703
240
196
219
355
535
577
357
461
1625
161
94
54
Yes to make calls
1800
848
952
192
270
653
685
217
184
202
324
507
531
334
425
1509
151
92
49
93%
92%
94%
84%
86%
95%
97%
90%
94%
92%
91%
95%
92%
94%
92%
93%
94%
97%
91%
cd
cde
or
Yes to receive calls
1784
848
936
192
269
649
674
213
184
199
328
507
530
326
417
1493
148
92
51
92%
92%
92%
84%
86%
94%
96%
89%
94%
91%
92%
95%
92%
91%
90%
92%
92%
97%
95%
cd
cd
mn
op
Yes for internet access
1152
551
601
147
211
470
324
86
100
142
270
366
370
187
227
990
61
56
45
60%
60%
59%
65%
67%
68%
46%
36%
51%
65%
76%
68%
64%
52%
49%
61%
38%
60%
83%
f
f
f
g
gh
ghi
mn
mn
p
p
opq
No do not use landline at home
38
17
20
14
13
5
6
9
1
5
8
11
10
5
12
33
4
1
*
2%
2%
2%
6%
4%
1%
1%
4%
1%
2%
2%
2%
2%
1%
3%
2%
2%
1%
1%
ef
ef
h
Don't know
*
-
*
-
*
-
-
*
-
-
-
-
-
-
*
-
-
*
-
*%
-%
*%
-%
*%
-%
-%
*%
-%
-%
-%
-%
-%
-%
*%
-%
-%
*%
-%
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc2 (Qc2A). Do You Ever Use This Landline Phone At Home Yourself To Make Or Receive Calls, For Internet Access Or Both? (Multi Code)

Base : Those with a landline phone at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2340
1929
411
1141
1192
1507
833
Effective Weighted Sample
1937
1609
337
963
1018
1260
678
Total
1934
1649
285
1093
835
1243
691
Yes to make calls
1800
1521
279
1003
792
1172
628
93%
92%
98%
92%
95%
94%
91%
a
c
f
Yes to receive calls
1784
1512
272
996
782
1165
619
92%
92%
95%
91%
94%
94%
90%
a
c
f
Yes for internet access
1152
957
195
731
416
766
386
60%
58%
69%
67%
50%
62%
56%
a
d
f
No do not use landline at home
38
37
1
25
13
23
15
2%
2%
*%
2%
2%
2%
2%
b
Don't know
*
-
*
-
*
*
-
*%
-%
*%
-%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc3 (Qc28). Showcard Which Of These Do You Consider To Be Your Main Method Of Making And Receiving Telephone Calls? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Mobile phone
1421
711
710
287
359
551
225
213
154
162
236
332
441
264
381
1215
104
57
45
62%
64%
59%
89%
84%
69%
30%
61%
62%
62%
63%
58%
65%
63%
61%
63%
52%
50%
71%
b
ef
ef
f
k
pq
opq
Landline phone at home
790
351
439
32
60
216
482
124
87
86
122
223
207
145
213
638
86
49
17
34%
32%
37%
10%
14%
27%
64%
35%
35%
33%
32%
39%
30%
34%
34%
33%
43%
43%
26%
a
cd
cde
l
r
or
or
Landline phone at work
68
34
34
1
7
19
41
10
6
12
12
18
24
10
17
58
5
5
*
3%
3%
3%
*%
2%
2%
5%
3%
2%
5%
3%
3%
4%
2%
3%
3%
3%
4%
1%
c
cde
r
r
Other
11
5
6
1
1
5
4
2
1
1
3
2
2
1
6
6
3
1
1
*%
*%
*%
*%
*%
1%
1%
1%
*%
*%
1%
*%
*%
*%
1%
*%
1%
1%
2%
o
o
o
Don't know
11
2
9
1
1
6
3
4
1
1
2
3
4
1
3
7
3
1
*
*%
*%
1%
*%
*%
1%
*%
1%
*%
*%
*%
*%
1%
*%
*%
*%
1%
1%
1%
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc3 (Qc28). Showcard Which Of These Do You Consider To Be Your Main Method Of Making And Receiving Telephone Calls? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Mobile phone
1421
1272
149
942
475
792
629
62%
64%
48%
73%
47%
56%
70%
b
d
e
Landline phone at home
790
638
152
300
488
563
227
34%
32%
49%
23%
49%
40%
25%
a
c
f
Landline phone at work
68
62
6
38
29
34
34
3%
3%
2%
3%
3%
2%
4%
Other
11
10
1
4
7
5
6
*%
*%
*%
*%
1%
*%
1%
Don't know
11
7
4
6
5
8
3
*%
*%
1%
*%
*%
1%
*%
a

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc4 (Qc28A). Showcard And Thinking About When You Are At Home, Which Is Your Main Method Of Making And Receiving Telephone Calls? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Mobile phone
1320
654
666
281
346
489
204
195
143
151
204
294
414
247
363
1123
101
54
43
57%
59%
56%
87%
81%
61%
27%
55%
58%
58%
54%
51%
61%
59%
59%
58%
50%
47%
67%
def
ef
f
k
k
k
pq
opq
Landline phone at home
952
435
517
39
78
298
536
152
102
109
165
278
255
171
246
780
96
57
20
41%
39%
43%
12%
18%
37%
71%
43%
41%
42%
44%
48%
38%
40%
40%
41%
48%
50%
31%
c
cd
cde
lmn
r
or
or
Internet voice service (VoIP)
13
8
5
1
2
5
6
3
3
1
3
4
4
1
4
11
1
1
*
1%
1%
*%
*%
*%
1%
1%
1%
1%
*%
1%
1%
1%
*%
1%
1%
*%
1%
1%
Other
9
5
4
1
1
3
5
2
1
1
1
1
3
2
3
5
2
1
1
*%
*%
*%
*%
*%
*%
1%
1%
*%
*%
*%
*%
*%
*%
1%
*%
1%
1%
1%
o
Don't know
7
2
5
1
1
1
4
1
-
1
1
1
2
1
3
4
2
1
*
*%
*%
*%
*%
*%
*%
1%
*%
-%
*%
*%
*%
*%
*%
*%
*%
1%
1%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qc4 (Qc28A). Showcard And Thinking About When You Are At Home, Which Is Your Main Method Of Making And Receiving Telephone Calls? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Mobile phone
1320
1183
138
862
454
721
599
57%
59%
44%
67%
45%
51%
67%
b
d
e
Landline phone at home
952
779
173
415
535
663
289
41%
39%
55%
32%
53%
47%
32%
a
c
f
Internet voice service (VoIP)
13
13
1
9
5
9
5
1%
1%
*%
1%
*%
1%
1%
Other
9
8
1
2
7
4
5
*%
*%
*%
*%
1%
*%
1%
c
Don't know
7
6
1
3
4
4
3
*%
*%
*%
*%
*%
*%
*%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd1. How Many Mobile Phones In Total Do You And Members Of Your Household Use? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
One
(1.0)
494
218
276
38
63
122
272
159
80
44
28
86
129
83
197
393
56
29
16
21%
20%
23%
12%
15%
15%
36%
45%
32%
17%
7%
15%
19%
20%
32%
20%
28%
25%
25%
cde
hij
ij
j
klm
o
Two
(2.0)
850
402
448
65
226
286
274
85
99
140
164
226
265
162
197
706
78
46
20
37%
36%
37%
20%
53%
36%
36%
24%
40%
54%
44%
39%
39%
38%
32%
37%
39%
41%
31%
cef
c
c
g
ghj
g
n
n
n
r
Three
(3.0)
424
226
198
72
79
199
74
38
34
44
92
134
126
75
87
368
25
19
12
18%
20%
17%
22%
18%
25%
10%
11%
14%
17%
25%
23%
19%
18%
14%
19%
12%
17%
20%
b
f
f
df
g
ghi
mn
n
p
p
Four or more
(4.0)
424
213
211
144
59
185
36
24
23
31
88
122
135
77
88
371
25
14
13
18%
19%
18%
45%
14%
23%
5%
7%
9%
12%
23%
21%
20%
18%
14%
19%
13%
13%
20%
def
f
df
g
ghi
n
n
pq
pq
None
(0.0)
106
42
64
2
1
5
98
46
12
3
3
10
21
24
51
83
15
5
3
5%
4%
5%
1%
*%
1%
13%
13%
5%
1%
1%
2%
3%
6%
8%
4%
8%
5%
4%
cde
hij
ij
kl
kl
o
Don't know
2
2
-
2
-
-
1
1
-
-
-
-
1
1
1
2
-
-
-
*%
*%
-%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
*%
*%
*%
-%
-%
-%
e
Mean mobiles in household
2.2
2.3
2.2
3.0
2.3
2.6
1.6
1.5
1.9
2.2
2.6
2.5
2.3
2.2
1.9
2.3
1.9
2.1
2.3
b
def
f
df
g
gh
ghi
lmn
n
n
pq
p
Standard deviation
1.12
1.11
1.13
1.09
.90
1.03
.99
1.07
1.01
.90
.95
1.03
1.09
1.13
1.16
1.12
1.11
1.05
1.17
Standard error
.02
.03
.03
.06
.04
.03
.03
.05
.06
.05
.05
.04
.04
.05
.04
.02
.07
.07
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd1. How Many Mobile Phones In Total Do You And Members Of Your Household Use? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
One
(1.0)
494
436
58
177
315
274
220
21%
22%
19%
14%
31%
20%
24%
c
e
Two
(2.0)
850
723
127
555
292
547
303
37%
36%
41%
43%
29%
39%
34%
d
f
Three
(3.0)
424
374
50
285
139
265
159
18%
19%
16%
22%
14%
19%
18%
d
Four or more
(4.0)
424
359
64
266
157
257
166
18%
18%
21%
21%
16%
18%
18%
d
None
(0.0)
106
94
12
7
99
56
51
5%
5%
4%
1%
10%
4%
6%
c
Don't know
2
2
-
-
2
2
1
*%
*%
-%
-%
*%
*%
*%
Mean mobiles in household
2.2
2.2
2.3
2.5
1.9
2.3
2.2
d
Standard deviation
1.12
1.13
1.11
.99
1.21
1.10
1.16
Standard error
.02
.02
.05
.03
.03
.03
.04
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd2. Do You Personally Use A Mobile Phone? How Many Mobile Phones With Different Telephone Numbers Do You Use At Least Once A Month? Please Include Any Phones Used For Work Or Other Purposes. (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
No
(0.0)
45
24
20
1
1
7
35
8
5
2
1
5
10
9
20
32
9
2
1
2%
2%
2%
*%
*%
1%
5%
2%
2%
1%
*%
1%
2%
2%
3%
2%
5%
2%
2%
cde
j
j
kl
o
1
(1.0)
2007
955
1052
302
387
726
592
285
211
242
340
515
607
370
511
1685
167
97
57
87%
87%
88%
94%
91%
91%
78%
81%
85%
93%
91%
89%
90%
88%
82%
88%
84%
86%
90%
f
f
f
gh
gh
n
n
n
p
2
(2.0)
122
68
54
12
36
49
26
11
15
12
26
42
36
15
29
103
8
9
3
5%
6%
5%
4%
8%
6%
3%
3%
6%
5%
7%
7%
5%
4%
5%
5%
4%
8%
4%
cf
f
g
m
3
(3.0)
13
6
6
2
1
6
2
1
4
2
2
2
2
2
6
12
-
*
*
1%
1%
1%
1%
*%
1%
*%
*%
1%
1%
*%
*%
*%
1%
1%
1%
-%
*%
*%
4 or more
(4.0)
6
4
2
1
1
4
-
-
1
1
2
3
1
-
2
6
-
-
-
*%
*%
*%
*%
*%
1%
-%
-%
*%
*%
1%
*%
*%
-%
*%
*%
-%
-%
-%
f
No mobiles in household
(0.0)
108
45
64
3
1
5
99
47
12
3
3
10
22
24
52
85
15
5
3
5%
4%
5%
1%
*%
1%
13%
13%
5%
1%
1%
2%
3%
6%
8%
4%
8%
5%
4%
cde
hij
ij
kl
kl
o
Mean mobiles used
1.0
1.0
1.0
1.0
1.1
1.1
.9
.9
1.0
1.1
1.1
1.1
1.0
1.0
1.0
1.0
.9
1.0
1.0
f
f
f
g
g
g
lmn
mn
p
p
p
Standard deviation
.41
.43
.39
.33
.33
.39
.45
.43
.47
.34
.39
.39
.35
.37
.48
.41
.40
.39
.34
Standard error
.01
.01
.01
.02
.02
.01
.01
.02
.03
.02
.02
.02
.01
.02
.02
.01
.03
.02
.02
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd2. Do You Personally Use A Mobile Phone? How Many Mobile Phones With Different Telephone Numbers Do You Use At Least Once A Month? Please Include Any Phones Used For Work Or Other Purposes. (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
No
(0.0)
45
37
7
7
38
28
16
2%
2%
2%
1%
4%
2%
2%
c
1
(1.0)
2007
1731
276
1172
828
1232
775
87%
87%
88%
91%
82%
88%
86%
d
2
(2.0)
122
106
17
91
31
71
51
5%
5%
5%
7%
3%
5%
6%
d
3
(3.0)
13
12
*
7
6
7
6
1%
1%
*%
1%
1%
*%
1%
4 or more
(4.0)
6
6
-
6
-
5
1
*%
*%
-%
*%
-%
*%
*%
d
No mobiles in household
(0.0)
108
96
12
7
101
57
51
5%
5%
4%
1%
10%
4%
6%
c
Mean mobiles used
1.0
1.0
1.0
1.1
.9
1.0
1.0
d
Standard deviation
.41
.41
.35
.37
.43
.41
.41
Standard error
.01
.01
.02
.01
.01
.01
.01
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd3 (Qd10). Which Mobile Network Do You Use Most Often? (Single Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
O2
502
231
271
80
128
169
125
80
56
50
83
117
161
91
134
398
46
17
40
23%
22%
24%
25%
30%
22%
20%
27%
24%
20%
22%
21%
25%
23%
24%
22%
26%
16%
67%
ef
i
q
q
opq
Vodafone
438
225
213
61
93
167
118
48
29
72
91
128
129
77
102
371
40
22
5
20%
22%
19%
19%
22%
21%
19%
16%
13%
28%
24%
23%
20%
20%
19%
21%
23%
21%
8%
gh
gh
r
r
r
Orange
434
211
223
54
84
162
135
59
54
39
91
139
120
78
98
373
18
39
4
20%
20%
20%
17%
20%
21%
22%
20%
24%
15%
24%
25%
19%
20%
18%
21%
11%
37%
7%
i
i
ln
pr
opr
TMobile
201
92
109
36
36
79
50
32
20
19
20
30
66
43
61
184
11
6
1
9%
9%
10%
11%
9%
10%
8%
11%
9%
7%
6%
5%
10%
11%
11%
10%
6%
5%
1%
j
k
k
k
qr
r
r
'3'
167
73
93
39
37
66
25
14
20
22
23
35
46
39
47
139
19
5
3
8%
7%
8%
12%
9%
8%
4%
5%
9%
9%
6%
6%
7%
10%
9%
8%
11%
5%
5%
ef
f
f
g
k
qr
Virgin Media/ Any Virgin
118
60
58
6
10
46
56
18
20
17
15
38
29
17
32
103
9
3
3
5%
6%
5%
2%
2%
6%
9%
6%
9%
7%
4%
7%
5%
4%
6%
6%
5%
2%
6%
cd
cde
j
q
Tesco
110
50
60
18
11
41
40
19
16
11
12
24
28
20
37
84
14
8
3
5%
5%
5%
6%
3%
5%
6%
6%
7%
4%
3%
4%
4%
5%
7%
5%
8%
8%
5%
d
j
o
EE/ Everything Everywhere
87
50
37
16
18
31
22
9
6
17
24
29
37
10
11
79
6
1
*
4%
5%
3%
5%
4%
4%
4%
3%
2%
6%
6%
5%
6%
3%
2%
4%
4%
1%
1%
gh
gh
mn
mn
qr
r
Other
60
27
33
8
8
17
26
10
8
10
8
17
17
8
18
50
7
2
-
3%
3%
3%
3%
2%
2%
4%
3%
3%
4%
2%
3%
3%
2%
3%
3%
4%
2%
-%
de
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd3 (Qd10). Which Mobile Network Do You Use Most Often? (Single Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Don't know
31
16
15
-
*
7
23
10
3
1
2
6
12
5
8
24
3
3
1
1%
2%
1%
-%
*%
1%
4%
3%
1%
1%
1%
1%
2%
1%
1%
1%
2%
3%
1%
cde
ij
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd3 (Qd10). Which Mobile Network Do You Use Most Often? (Single Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
O2
502
417
85
307
195
310
192
23%
22%
29%
24%
23%
24%
23%
a
Vodafone
438
369
69
286
152
290
148
20%
20%
24%
22%
18%
22%
18%
d
f
Orange
434
361
73
259
173
301
133
20%
19%
25%
20%
20%
23%
16%
a
f
TMobile
201
190
11
111
89
89
113
9%
10%
4%
9%
10%
7%
14%
b
e
'3'
167
149
18
114
52
92
74
8%
8%
6%
9%
6%
7%
9%
d
Virgin Media/ Any Virgin
118
114
4
55
62
53
65
5%
6%
1%
4%
7%
4%
8%
b
c
e
Tesco
110
97
13
49
59
67
43
5%
5%
5%
4%
7%
5%
5%
c
EE/ Everything Everywhere
87
76
11
56
31
59
28
4%
4%
4%
4%
4%
5%
3%
Other
60
55
5
31
28
31
29
3%
3%
2%
2%
3%
2%
3%
Don't know
31
28
3
7
24
22
8
1%
2%
1%
1%
3%
2%
1%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd4 (Qd24B). Do You Personally Use A Smartphone? If Unsure - A Smartphone Is A Phone On Which You Can Easily Access Emails, Download Files And Applications, As Well As View Websites And Generally Surf The Internet. Popular Brands Of Smartphone Include Blackberry, Iphone And Android Phones Such As The Samsung Galaxy. Base : Those Who Personally Use A Mobile Phone

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     |             |                    |                |          |
| a                                                           | b           | c                  | d              | e        |
| Unweighted total                                            | 2550        | 1240               | 1310           | 357      |
| Effective Weighted Sample                                   | 2112        | 1034               | 1078           | 300      |
| Total                                                       | 2148        | 1034               | 1114           | 318      |
| Yes                                                         | 1354        | 646                | 708            | 265      |
| 63%                                                         | 62%         | 64%                | 83%            | 84%      |
| ef                                                          | ef          | f                  | g              | gh       |
| No                                                          | 789         | 386                | 404            | 53       |
| 37%                                                         | 37%         | 36%                | 17%            | 15%      |
| cd                                                          | cde         | hij                | ij             | j        |
| Don't know                                                  |             |                    |                |          |
| 5                                                           | 3           | 2                  | -              | 2        |
| *%                                                          | *%          | *%                 | -%             | *%       |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd4 (Qd24B). Do You Personally Use A Smartphone? If Unsure - A Smartphone Is A Phone On Which You Can Easily Access Emails, Download Files And Applications, As Well As View Websites And Generally Surf The Internet. Popular Brands Of Smartphone Include Blackberry, Iphone And Android Phones Such As The Samsung Galaxy. Base : Those Who Personally Use A Mobile Phone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | b         | c                   |
| Unweighted total          | 2550      | 2131                |
| Effective Weighted Sample | 2112      | 1778                |
| Total                     | 2148      | 1855                |
| Yes                       | 1354      | 1170                |
| 63%                       | 63%       | 63%                 |
| d                         |           |                     |
| No                        | 789       | 681                 |
| 37%                       | 37%       | 37%                 |
| c                         |           |                     |
| Don't know                |           |                     |
| 5                         | 5         | -                   |
| *%                        | *%        | -%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd5 (Qd39). Showcard Which Brand Or Type Of Smartphone Do You Have? If More Than One - Which One Do You Use Most Often? (Single Code)

Base : Those with a smartphone

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     | a           | b                  | c              | d        |
| Unweighted total                                            | 1517        | 726                | 791            | 298      |
| Effective Weighted Sample                                   | 1264        | 612                | 652            | 252      |
| Total                                                       | 1354        | 646                | 708            | 265      |
| Apple iPhone                                                | 553         | 265                | 288            | 125      |
| 41%                                                         | 41%         | 41%                | 47%            | 41%      |
| f                                                           | f           | f                  | gh             | mn       |
| Samsung                                                     | 396         | 182                | 213            | 60       |
| 29%                                                         | 28%         | 30%                | 23%            | 30%      |
| c                                                           | c           | c                  | kl             |          |
| BlackBerry                                                  | 130         | 59                 | 70             | 35       |
| 10%                                                         | 9%          | 10%                | 13%            | 7%       |
| d                                                           | i           | i                  | i              | m        |
| Sony Xperia                                                 | 80          | 37                 | 43             | 22       |
| 6%                                                          | 6%          | 6%                 | 8%             | 5%       |
| q                                                           |             |                    |                |          |
| HTC                                                         |             |                    |                |          |
| 78                                                          | 40          | 38                 | 10             | 28       |
| 6%                                                          | 6%          | 5%                 | 4%             | 8%       |
| ce                                                          | ce          | j                  |                |          |
| Nokia                                                       | 71          | 38                 | 33             | 8        |
| 5%                                                          | 6%          | 5%                 | 3%             | 6%       |
| ce                                                          |             |                    |                |          |
| LG                                                          | 14          | 6                  | 8              | 1        |
| 1%                                                          | 1%          | 1%                 | 1%             | 1%       |
| k                                                           |             |                    |                |          |
| Other                                                       | 24          | 16                 | 8              | 4        |
| 2%                                                          | 2%          | 1%                 | 2%             | 2%       |
| j                                                           |             |                    |                |          |
| Don't know                                                  |             |                    |                |          |
| 9                                                           | 1           | 8                  | -              | 1        |
| 1%                                                          | *%          | 1%                 | -%             | *%       |
| c                                                           | l           |                    |                |          |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd5 (Qd39). Showcard Which Brand Or Type Of Smartphone Do You Have? If More Than One - Which One Do You Use Most Often? (Single Code)

Base : Those with a smartphone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1517      | 1273                |
| Effective Weighted Sample | 1264      | 1067                |
| Total                     | 1354      | 1170                |
| Apple iPhone              | 553       | 480                 |
| 41%                       | 41%       | 39%                 |
| d                         |           |                     |
| Samsung                   | 396       | 335                 |
| 29%                       | 29%       | 33%                 |
| BlackBerry                |           |                     |
| 130                       | 113       | 17                  |
| 10%                       | 10%       | 9%                  |
| c                         |           |                     |
| Sony Xperia               | 80        | 67                  |
| 6%                        | 6%        | 7%                  |
| HTC                       | 78        | 71                  |
| 6%                        | 6%        | 4%                  |
| Nokia                     | 71        | 60                  |
| 5%                        | 5%        | 6%                  |
| LG                        | 14        | 13                  |
| 1%                        | 1%        | *%                  |
| Other                     | 24        | 21                  |
| 2%                        | 2%        | 2%                  |
| Don't know                |           |                     |
| 9                         | 9         | -                   |
| 1%                        | 1%        | -%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd6 (Qd40). Showcard And Which Operating System Is On Your Smartphone? This Means The Software Which Runs On Your Phone And Determines The Phone'S Appearance, Interaction And Functions. (Single Code)

Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1517
726
791
298
357
630
232
162
155
196
295
399
478
269
368
1105
137
127
148
Effective Weighted Sample
1264
612
652
252
302
522
195
133
127
163
245
333
403
231
307
996
133
116
140
Total
1354
646
708
265
358
547
184
133
131
181
288
404
433
218
296
1148
103
65
38
Android
597
282
314
111
164
236
85
61
69
91
118
146
195
113
141
511
43
25
17
44%
44%
44%
42%
46%
43%
46%
46%
53%
50%
41%
36%
45%
52%
48%
45%
42%
38%
46%
j
k
k
k
Apple iOS
542
263
279
121
145
228
49
40
40
67
126
186
186
77
92
458
38
30
16
40%
41%
39%
45%
41%
42%
27%
30%
31%
37%
44%
46%
43%
35%
31%
40%
37%
46%
41%
f
f
f
gh
mn
n
RIM BlackBerry OS
101
47
53
26
20
41
13
14
11
7
27
30
29
11
30
86
8
4
2
7%
7%
8%
10%
6%
7%
7%
10%
9%
4%
9%
7%
7%
5%
10%
7%
8%
7%
6%
i
i
m
Microsoft Windows
47
22
25
5
18
14
10
6
4
8
6
13
13
8
14
40
6
1
1
4%
3%
4%
2%
5%
3%
6%
4%
3%
4%
2%
3%
3%
3%
5%
3%
6%
1%
3%
ce
ce
q
Other
12
6
6
2
-
6
3
1
1
1
3
8
1
1
2
9
1
2
-
1%
1%
1%
1%
-%
1%
2%
1%
1%
1%
1%
2%
*%
*%
1%
1%
1%
3%
-%
d
l
o
Don't know
55
25
30
-
10
22
23
11
4
7
9
21
9
9
16
44
6
3
2
4%
4%
4%
-%
3%
4%
13%
8%
3%
4%
3%
5%
2%
4%
5%
4%
6%
5%
5%
c
c
cde
j
l
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd6 (Qd40). Showcard And Which Operating System Is On Your Smartphone? This Means The Software Which Runs On Your Phone And Determines The Phone'S Appearance, Interaction And Functions. (Single Code)

Base : Those with a smartphone

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 1517      | 1273                |
| Effective Weighted Sample       | 1264      | 1067                |
| Total                           | 1354      | 1170                |
| Android                         | 597       | 514                 |
| 44%                             | 44%       | 45%                 |
| Apple iOS                       | 542       | 471                 |
| 40%                             | 40%       | 39%                 |
| d                               |           |                     |
| RIM BlackBerry OS               |           |                     |
| 101                             | 88        | 13                  |
| 7%                              | 8%        | 7%                  |
| c                               |           |                     |
| Microsoft Windows               | 47        | 39                  |
| 4%                              | 3%        | 4%                  |
| Other                           | 12        | 8                   |
| 1%                              | 1%        | 2%                  |
| a                               |           |                     |
| Don't know                      |           |                     |
| 55                              | 50        | 5                   |
| 4%                              | 4%        | 3%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd7 (Qd27). Showcard How Likely Is It That You Will Get A Smartphone In The Next 12 Months? (Single Code)

Base : Those without a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
g
h
~i
~j
k
l
m
n
o
~p
q
~r
Unweighted total
1027
511
516
59
72
280
616
230
140
96
98
187
268
223
348
748
87
102
90
Effective Weighted Sample
854
426
429
48
61
231
526
191
118
78
81
154
226
185
291
665
84
91
86
Total
789
386
404
53
65
237
434
163
101
76
80
159
210
170
250
654
73
41
22
Certain to
12
8
4
**
**
3
3
2
3
**
**
1
4
3
4
9
**
1
**
2%
2%
1%
**
**
1%
1%
1%
3%
**
**
1%
2%
2%
1%
1%
**
3%
**
Very likely
40
19
21
**
**
11
7
9
4
**
**
8
12
6
14
35
**
3
**
5%
5%
5%
**
**
5%
2%
6%
4%
**
**
5%
6%
4%
6%
5%
**
8%
**
f
Likely
72
30
42
**
**
25
22
9
10
**
**
12
21
20
19
61
**
4
**
9%
8%
10%
**
**
11%
5%
5%
10%
**
**
8%
10%
12%
8%
9%
**
9%
**
f
Unlikely
97
52
45
**
**
31
48
13
13
**
**
20
29
27
21
79
**
3
**
12%
14%
11%
**
**
13%
11%
8%
13%
**
**
12%
14%
16%
9%
12%
**
7%
**
n
Very unlikely
209
109
99
**
**
67
127
34
22
**
**
54
53
39
62
171
**
11
**
26%
28%
25%
**
**
28%
29%
21%
22%
**
**
34%
25%
23%
25%
26%
**
26%
**
mn
Certain not to
265
127
138
**
**
53
203
77
34
**
**
50
73
51
90
220
**
17
**
34%
33%
34%
**
**
22%
47%
47%
34%
**
**
32%
35%
30%
36%
34%
**
42%
**
e
h
Don't know
94
40
54
**
**
47
24
19
14
**
**
13
18
24
40
77
**
2
**
12%
10%
13%
**
**
20%
6%
12%
14%
**
**
8%
9%
14%
16%
12%
**
5%
**
f
kl
q

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd7 (Qd27). Showcard How Likely Is It That You Will Get A Smartphone In The Next 12 Months? (Single Code)

Base : Those without a smartphone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1027      | 852                 |
| Effective Weighted Sample | 854       | 714                 |
| Total                     | 789       | 681                 |
| Certain to                | 12        | 11                  |
| 2%                        | 2%        | 1%                  |
| Very likely               | 40        | 38                  |
| 5%                        | 6%        | 2%                  |
| Likely                    | 72        | 62                  |
| 9%                        | 9%        | 9%                  |
| d                         |           |                     |
| Unlikely                  | 97        | 90                  |
| 12%                       | 13%       | 6%                  |
| b                         | d         |                     |
| Very unlikely             | 209       | 181                 |
| 26%                       | 27%       | 26%                 |
| Certain not to            | 265       | 221                 |
| 34%                       | 32%       | 41%                 |
| a                         | c         | f                   |
| Don't know                | 94        | 78                  |
| 12%                       | 11%       | 15%                 |
| d                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd8 (Qd11). Showcard Which Of These Best Describes The Mobile Package You Personally Use Most Often? (Single Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Prepay/ Pay as you go
730
343
387
88
86
201
355
163
102
68
69
136
175
145
274
584
74
44
29
34%
33%
35%
28%
20%
26%
57%
55%
44%
27%
19%
24%
27%
37%
50%
32%
42%
41%
48%
d
d
cde
hij
ij
j
kl
klm
o
o
o
Postpay/ monthly contract
1399
678
721
230
339
574
257
133
127
187
295
420
464
241
271
1205
101
62
31
65%
66%
65%
72%
80%
73%
41%
45%
55%
73%
80%
75%
72%
62%
50%
67%
58%
59%
52%
f
cef
f
g
gh
gh
mn
mn
n
pqr
Other
11
9
2
-
-
7
4
2
-
2
6
6
4
-
1
10
1
-
-
1%
1%
*%
-%
-%
1%
1%
1%
-%
1%
2%
1%
1%
-%
*%
1%
*%
-%
-%
b
mn
Don't know
7
3
4
-
-
3
4
1
2
-
*
*
3
2
2
7
-
-
*
*%
*%
*%
-%
-%
*%
1%
*%
1%
-%
*%
*%
*%
1%
*%
*%
-%
-%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd8 (Qd11). Showcard Which Of These Best Describes The Mobile Package You Personally Use Most Often? (Single Code)

Base : Those who personally use a mobile phone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2550      | 2131                |
| Effective Weighted Sample | 2112      | 1778                |
| Total                     | 2148      | 1855                |
| Prepay/ Pay as you go     | 730       | 625                 |
| 34%                       | 34%       | 36%                 |
| c                         | e         |                     |
| Postpay/ monthly contract | 1399      | 1212                |
| 65%                       | 65%       | 64%                 |
| d                         |           |                     |
| Other                     | 11        | 11                  |
| 1%                        | 1%        | -%                  |
| d                         |           |                     |
| Don't know                | 7         | 7                   |
| *%                        | *%        | -%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd9 (Qd11A). When You Signed Up For Your Current Mobile Contract Did You Get A Handset With The Contract Or Did You Only Get A Sim Card? (Single Code)

Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1548
753
795
247
327
649
325
162
150
205
301
414
508
292
331
1162
132
126
128
Effective Weighted Sample
1295
636
659
212
281
538
272
133
124
169
249
344
431
249
281
1045
128
113
122
Total
1399
678
721
230
339
574
257
133
127
187
295
420
464
241
271
1205
101
62
31
Handset and contract
1232
594
638
208
308
506
210
115
111
173
255
364
411
214
241
1062
87
56
26
88%
88%
88%
90%
91%
88%
82%
87%
88%
93%
86%
86%
89%
89%
89%
88%
86%
89%
85%
f
f
f
j
SIM card only
152
77
74
19
26
62
44
16
13
12
38
52
46
23
29
127
13
7
5
11%
11%
10%
8%
8%
11%
17%
12%
10%
6%
13%
12%
10%
10%
11%
11%
13%
11%
15%
cde
i
Don't know
16
7
9
3
5
6
2
1
2
2
2
4
7
4
1
15
1
-
-
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
*%
1%
1%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd9 (Qd11A). When You Signed Up For Your Current Mobile Contract Did You Get A Handset With The Contract Or Did You Only Get A Sim Card? (Single Code)

Base : Those who use a postpay/ contract mobile phone

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 1548      | 1301                |
| Effective Weighted Sample       | 1295      | 1096                |
| Total                           | 1399      | 1212                |
| Handset and contract            | 1232      | 1076                |
| 88%                             | 89%       | 83%                 |
| b                               | d         |                     |
| SIM card only                   | 152       | 124                 |
| 11%                             | 10%       | 15%                 |
| a                               | c         |                     |
| Don't know                      | 16        | 12                  |
| 1%                              | 1%        | 2%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd10 (Qd41). Does Your Phone Contract Include Any Of These? (Multi Code)

Base : Those who use a postpay/ contract mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1548
753
795
247
327
649
325
162
150
205
301
414
508
292
331
1162
132
126
128
Effective Weighted Sample
1295
636
659
212
281
538
272
133
124
169
249
344
431
249
281
1045
128
113
122
Total
1399
678
721
230
339
574
257
133
127
187
295
420
464
241
271
1205
101
62
31
Call minutes
1359
653
706
224
331
562
242
124
121
182
291
414
449
235
258
1170
100
59
29
97%
96%
98%
97%
98%
98%
94%
94%
95%
97%
98%
98%
97%
97%
95%
97%
99%
94%
94%
f
g
n
qr
Text messages
1356
646
710
226
331
559
240
126
120
183
288
408
451
234
261
1170
100
57
29
97%
95%
98%
98%
98%
97%
93%
95%
95%
98%
98%
97%
97%
97%
96%
97%
99%
92%
94%
a
f
f
f
qr
qr
Data (for internet use)
1073
519
555
195
294
445
139
105
90
150
249
325
350
183
212
918
84
47
26
77%
76%
77%
85%
87%
78%
54%
80%
71%
80%
84%
77%
76%
76%
78%
76%
83%
75%
82%
ef
ef
f
h
Don't know
19
16
3
2
2
7
8
3
2
3
3
4
7
3
5
15
1
1
2
1%
2%
*%
1%
1%
1%
3%
2%
2%
1%
1%
1%
2%
1%
2%
1%
1%
2%
5%
b
de
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd10 (Qd41). Does Your Phone Contract Include Any Of These? (Multi Code)

Base : Those who use a postpay/ contract mobile phone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1548      | 1301                |
| Effective Weighted Sample | 1295      | 1096                |
| Total                     | 1399      | 1212                |
| Call minutes              | 1359      | 1175                |
| 97%                       | 97%       | 98%                 |
| Text messages             | 1356      | 1174                |
| 97%                       | 97%       | 97%                 |
| Data (for internet use)   | 1073      | 923                 |
| 77%                       | 76%       | 81%                 |
| d                         | e         |                     |
| Don't know                | 19        | 16                  |
| 1%                        | 1%        | 2%                  |
| c                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd11 (Qd42). Do You Have A Monthly Data Cap Or Allowance On Your Mobile Phone Contract Where You Can Use A Certain Amount Of Mobile Data To Access The Internet? Above This Limit You Might Have To Pay For Any Extra Data Usage. (Single Code) Base : Those Who Have An Inclusive Data Allowance In Their Mobile Phone Contract

| GENDER                             | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                              | £11.5K-     | £17.5K-            | ENG            |          |
| Total                              | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                               |             |                    |                |          |
| LAND                               | WALES       | NI                 |                |          |
| Significance Level: 95%            |             |                    |                |          |
| a                                  | b           | c                  | d              | e        |
| Unweighted total                   | 1184        | 569                | 615            | 212      |
| Effective Weighted Sample          | 990         | 481                | 509            | 182      |
| Total                              | 1073        | 519                | 555            | 195      |
| Yes - have a data cap or allowance | 582         | 278                | 304            | 121      |
| 54%                                | 54%         | 55%                | 62%            | 52%      |
| de                                 | i           | i                  | op             |          |
| No - do not have a data cap or     |             |                    |                |          |
| allowance                          | 430         | 212                | 218            | 66       |
| 40%                                | 41%         | 39%                | 34%            | 43%      |
| g                                  | r           | r                  |                |          |
| Don't know                         | 62          | 29                 | 33             | 7        |
| 6%                                 | 6%          | 6%                 | 4%             | 5%       |
| cde                                | j           | j                  | j              | m        |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd11 (Qd42). Do You Have A Monthly Data Cap Or Allowance On Your Mobile Phone Contract Where You Can Use A Certain Amount Of Mobile Data To Access The Internet? Above This Limit You Might Have To Pay For Any Extra Data Usage. (Single Code) Base : Those Who Have An Inclusive Data Allowance In Their Mobile Phone Contract

| URBANITY                                 | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------------|-----------|---------------------|
| MEDIUM/                                  |           |                     |
| Total                                    | URBAN     | RURAL               |
| Significance Level: 95%                  |           |                     |
| a                                        | b         | c                   |
| Unweighted total                         | 1184      | 991                 |
| Effective Weighted Sample                | 990       | 832                 |
| Total                                    | 1073      | 923                 |
| Yes - have a data cap or allowance       | 582       | 483                 |
| 54%                                      | 52%       | 65%                 |
| a                                        |           |                     |
| No - do not have a data cap or allowance | 430       | 386                 |
| 40%                                      | 42%       | 30%                 |
| b                                        |           |                     |
| Don't know                               |           |                     |
| 62                                       | 54        | 8                   |
| 6%                                       | 6%        | 5%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd12 (Qd43). Showcard Do You Know What Your Monthly Data Cap Or Allowance Is?

Base : Those who have a monthly data cap or allowance on their mobile phone contract

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   | a           | b                  | c              | d        |
| Unweighted total          | 642         | 305                | 337            | 131      |
| Effective Weighted Sample | 530         | 255                | 275            | 112      |
| Total                     | 582         | 278                | 304            | 121      |
| Up to 100MB               | 23          | 10                 | 12             | 7        |
| 4%                        | 4%          | 4%                 | 5%             | 3%       |
| Up to 250MB               | 45          | 27                 | 18             | 9        |
| 8%                        | 10%         | 6%                 | 7%             | 8%       |
| Up to 500MB               | 89          | 42                 | 47             | 20       |
| 15%                       | 15%         | 16%                | 16%            | 15%      |
| Up to 750MB               | 21          | 9                  | 12             | 5        |
| 4%                        | 3%          | 4%                 | 4%             | 2%       |
| Up to 1GB                 | 115         | 60                 | 55             | 28       |
| 20%                       | 21%         | 18%                | 23%            | 22%      |
| Up to 2GB                 |             |                    |                |          |
| 50                        | 23          | 27                 | 10             | 24       |
| 9%                        | 8%          | 9%                 | 8%             | 16%      |
| e                         |             |                    |                |          |
| 2GB and above             | 38          | 24                 | 14             | 7        |
| 7%                        | 9%          | 5%                 | 6%             | 10%      |
| Don't know                | 202         | 84                 | 118            | 36       |
| 35%                       | 30%         | 39%                | 30%            | 25%      |
| a                         | d           |                    |                |          |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd12 (Qd43). Showcard Do You Know What Your Monthly Data Cap Or Allowance Is?

Base : Those who have a monthly data cap or allowance on their mobile phone contract

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 642       | 519                 |
| Effective Weighted Sample       | 530       | 430                 |
| Total                           | 582       | 483                 |
| Up to 100MB                     | 23        | 14                  |
| 4%                              | 3%        | 9%                  |
| a                               |           |                     |
| Up to 250MB                     | 45        | 42                  |
| 8%                              | 9%        | 4%                  |
| Up to 500MB                     |           |                     |
| 89                              | 77        | 12                  |
| 15%                             | 16%       | 12%                 |
| Up to 750MB                     | 21        | 18                  |
| 4%                              | 4%        | 3%                  |
| Up to 1GB                       |           |                     |
| 115                             | 98        | 17                  |
| 20%                             | 20%       | 17%                 |
| Up to 2GB                       | 50        | 44                  |
| 9%                              | 9%        | 6%                  |
| 2GB and above                   | 38        | 32                  |
| 7%                              | 7%        | 6%                  |
| Don't know                      | 202       | 160                 |
| 35%                             | 33%       | 43%                 |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13A (Qd4A). Showcard How Often, If At All, Do You Use Your Mobile Phone To Send Or Receive Text Messages? (Single Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Several times a day
1171
525
646
253
325
464
129
142
102
159
235
321
385
184
278
978
99
56
38
55%
51%
58%
80%
77%
59%
21%
48%
44%
62%
63%
57%
60%
47%
51%
54%
57%
53%
64%
a
ef
ef
f
gh
gh
mn
mn
oq
Every day
330
145
185
42
52
149
87
36
46
35
57
84
98
69
78
270
29
20
10
15%
14%
17%
13%
12%
19%
14%
12%
20%
14%
15%
15%
15%
18%
14%
15%
17%
19%
16%
cdf
g
Several times a week
245
141
104
14
25
99
108
40
28
30
43
56
67
48
74
211
17
12
4
11%
14%
9%
4%
6%
13%
17%
13%
12%
12%
12%
10%
10%
12%
14%
12%
10%
12%
7%
b
cd
cde
At least once a week
103
54
49
3
6
30
63
21
9
9
12
28
20
26
29
90
7
4
1
5%
5%
4%
1%
1%
4%
10%
7%
4%
3%
3%
5%
3%
7%
5%
5%
4%
4%
2%
cd
cde
j
l
At least once a month
61
38
23
2
7
11
41
6
13
4
8
13
21
11
15
55
3
2
*
3%
4%
2%
1%
2%
1%
7%
2%
6%
2%
2%
2%
3%
3%
3%
3%
2%
2%
*%
b
cde
gij
r
Less than once a month
55
32
23
1
2
9
44
8
9
5
5
10
24
9
12
47
4
3
1
3%
3%
2%
*%
*%
1%
7%
3%
4%
2%
1%
2%
4%
2%
2%
3%
2%
3%
2%
cde
k
Never
162
87
75
1
4
18
139
42
22
14
10
45
26
38
53
138
12
8
4
8%
8%
7%
*%
1%
2%
22%
14%
10%
6%
3%
8%
4%
10%
10%
8%
7%
7%
7%
c
cde
ij
j
l
l
l
Don't know
20
11
8
2
3
6
9
4
2
1
1
5
4
3
8
16
3
1
*
1%
1%
1%
1%
1%
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
1%
1%
1%
*%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13A (Qd4A). Showcard How Often, If At All, Do You Use Your Mobile Phone To Send Or Receive Text Messages? (Single Code)

Base : Those who personally use a mobile phone

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 2550      | 2131                |
| Effective Weighted Sample       | 2112      | 1778                |
| Total                           | 2148      | 1855                |
| Several times a day             | 1171      | 1019                |
| 55%                             | 55%       | 52%                 |
| d                               | e         |                     |
| Every day                       | 330       | 280                 |
| 15%                             | 15%       | 17%                 |
| Several times a week            |           |                     |
| 245                             | 211       | 35                  |
| 11%                             | 11%       | 12%                 |
| At least once a week            | 103       | 84                  |
| 5%                              | 5%        | 7%                  |
| c                               | f         |                     |
| At least once a month           | 61        | 53                  |
| 3%                              | 3%        | 3%                  |
| c                               |           |                     |
| Less than once a month          |           |                     |
| 55                              | 50        | 5                   |
| 3%                              | 3%        | 2%                  |
| c                               | f         |                     |
| Never                           | 162       | 140                 |
| 8%                              | 8%        | 8%                  |
| c                               |           |                     |
| Don't know                      | 20        | 18                  |
| 1%                              | 1%        | 1%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13B (Qd4B). Showcard And How Often, It At All, Do You Use Your Mobile Phone To Make Calls? (Single Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Several times a day
1036
492
544
200
292
427
117
111
85
136
209
280
344
177
234
876
80
48
32
48%
48%
49%
63%
69%
54%
19%
37%
37%
53%
56%
50%
53%
45%
43%
48%
45%
45%
54%
ef
ef
f
gh
gh
n
mn
Every day
415
187
228
58
78
174
105
54
56
50
66
100
125
76
113
343
35
24
12
19%
18%
20%
18%
18%
22%
17%
18%
24%
20%
18%
18%
19%
19%
21%
19%
20%
23%
21%
f
Several times a week
324
166
159
36
36
94
158
61
42
31
49
69
89
65
100
266
32
17
9
15%
16%
14%
11%
9%
12%
25%
20%
18%
12%
13%
12%
14%
17%
18%
15%
18%
16%
15%
cde
ij
kl
At least once a week
167
84
83
14
10
55
88
28
23
25
20
48
44
28
47
146
11
7
4
8%
8%
7%
4%
2%
7%
14%
9%
10%
10%
5%
9%
7%
7%
9%
8%
6%
6%
6%
d
cde
j
j
At least once a month
88
42
46
5
4
18
61
14
11
11
14
31
18
17
22
75
10
2
1
4%
4%
4%
2%
1%
2%
10%
5%
5%
4%
4%
5%
3%
4%
4%
4%
6%
2%
2%
cde
l
Less than once a month
91
47
44
2
1
14
74
21
10
4
14
29
23
19
20
78
7
5
1
4%
5%
4%
1%
*%
2%
12%
7%
4%
2%
4%
5%
4%
5%
4%
4%
4%
5%
1%
d
cde
i
r
r
Never
17
10
7
2
3
3
8
7
3
-
-
3
1
6
8
13
1
3
*
1%
1%
1%
1%
1%
*%
1%
2%
1%
-%
-%
1%
*%
1%
1%
1%
*%
3%
*%
ij
j
l
l
o
Don't know
10
8
2
1
-
-
8
2
1
-
-
3
2
2
4
9
1
-
-
*%
1%
*%
*%
-%
-%
1%
1%
*%
-%
-%
*%
*%
*%
1%
*%
1%
-%
-%
de

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13B (Qd4B). Showcard And How Often, It At All, Do You Use Your Mobile Phone To Make Calls? (Single Code)

Base : Those who personally use a mobile phone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2550      | 2131                |
| Effective Weighted Sample | 2112      | 1778                |
| Total                     | 2148      | 1855                |
| Several times a day       | 1036      | 899                 |
| 48%                       | 48%       | 47%                 |
| d                         | e         |                     |
| Every day                 | 415       | 360                 |
| 19%                       | 19%       | 19%                 |
| Several times a week      |           |                     |
| 324                       | 277       | 47                  |
| 15%                       | 15%       | 16%                 |
| c                         | f         |                     |
| At least once a week      | 167       | 142                 |
| 8%                        | 8%        | 9%                  |
| c                         | f         |                     |
| At least once a month     | 88        | 75                  |
| 4%                        | 4%        | 5%                  |
| c                         |           |                     |
| Less than once a month    | 91        | 80                  |
| 4%                        | 4%        | 4%                  |
| c                         |           |                     |
| Never                     | 17        | 15                  |
| 1%                        | 1%        | 1%                  |
| Don't know                | 10        | 8                   |
| *%                        | *%        | 1%                  |
| c                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13C (Qd4C). Showcard How Often, It At All, Do You Use Your Mobile Phone To Access Email Or Internet Services? (Single Code)

Base : Those with a smartphone

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     | a           | b                  | c              | d        |
| Unweighted total                                            | 1517        | 726                | 791            | 298      |
| Effective Weighted Sample                                   | 1264        | 612                | 652            | 252      |
| Total                                                       | 1354        | 646                | 708            | 265      |
| Several times a day                                         | 702         | 350                | 352            | 167      |
| 52%                                                         | 54%         | 50%                | 63%            | 63%      |
| ef                                                          | ef          | f                  | h              |          |
| Every day                                                   | 275         | 117                | 158            | 57       |
| 20%                                                         | 18%         | 22%                | 22%            | 22%      |
| o                                                           |             |                    |                |          |
| Several times a week                                        | 124         | 54                 | 70             | 16       |
| 9%                                                          | 8%          | 10%                | 6%             | 7%       |
| cd                                                          | c           | lm                 |                |          |
| At least once a week                                        | 66          | 30                 | 37             | 7        |
| 5%                                                          | 5%          | 5%                 | 3%             | 4%       |
| cde                                                         | k           |                    |                |          |
| At least once a month                                       |             |                    |                |          |
| 32                                                          | 11          | 21                 | 4              | 6        |
| 2%                                                          | 2%          | 3%                 | 1%             | 2%       |
| cde                                                         | kl          |                    |                |          |
| Less than once a month                                      | 31          | 17                 | 14             | 2        |
| 2%                                                          | 3%          | 2%                 | 1%             | 1%       |
| d                                                           | cd          | r                  |                |          |
| Never                                                       | 121         | 66                 | 55             | 12       |
| 9%                                                          | 10%         | 8%                 | 5%             | 2%       |
| cd                                                          | cde         |                    |                |          |
| Don't know                                                  | 2           | 1                  | 1              | -        |
| *%                                                          | *%          | *%                 | -%             | -%       |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd13C (Qd4C). Showcard How Often, It At All, Do You Use Your Mobile Phone To Access Email Or Internet Services? (Single Code)

Base : Those with a smartphone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1517
1273
244
964
548
905
612
Effective Weighted Sample
1264
1067
202
815
462
765
499
Total
1354
1170
184
936
413
815
539
Several times a day
702
597
106
506
193
419
283
52%
51%
57%
54%
47%
51%
53%
d
Every day
275
247
27
187
87
148
126
20%
21%
15%
20%
21%
18%
23%
b
e
Several times a week
124
113
12
87
37
76
48
9%
10%
6%
9%
9%
9%
9%
At least once a week
66
58
8
44
22
42
24
5%
5%
4%
5%
5%
5%
5%
At least once a month
32
27
5
21
11
18
14
2%
2%
3%
2%
3%
2%
3%
Less than once a month
31
25
6
21
10
19
12
2%
2%
3%
2%
2%
2%
2%
Never
121
100
21
68
53
91
30
9%
9%
11%
7%
13%
11%
6%
c
f
Don't know
2
2
*
2
*
2
-
*%
*%
*%
*%
*%
*%
-%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     | a           | b                  | c              | d        |
| Unweighted total                                            | 2550        | 1240               | 1310           | 357      |
| Effective Weighted Sample                                   | 2112        | 1034               | 1078           | 300      |
| Total                                                       | 2148        | 1034               | 1114           | 318      |
| Send/ receive text messages (SMS)                           | 1892        | 895                | 996            | 303      |
| 88%                                                         | 87%         | 89%                | 95%            | 97%      |
| a                                                           | f           | ef                 | f              | g        |
| Take photos                                                 | 1297        | 605                | 692            | 259      |
| 60%                                                         | 59%         | 62%                | 81%            | 78%      |
| ef                                                          | ef          | f                  | g              | gh       |
| General browsing/ surfing the internet                      | 1018        | 484                | 534            | 220      |
| 47%                                                         | 47%         | 48%                | 69%            | 72%      |
| ef                                                          | ef          | f                  | gh             | gh       |
| Send/ receive messages with pictures/                       |             |                    |                |          |
| images                                                      | 894         | 406                | 488            | 179      |
| 42%                                                         | 39%         | 44%                | 56%            | 63%      |
| a                                                           | ef          | ef                 | f              | gh       |
| Send/ receive emails (not SMS)                              | 888         | 427                | 461            | 182      |
| 41%                                                         | 41%         | 41%                | 57%            | 62%      |
| ef                                                          | ef          | f                  | g              | gh       |
| Visiting social networking sites e.g.                       |             |                    |                |          |
| Facebook, Twitter, LinkedIn                                 | 813         | 364                | 449            | 214      |
| 38%                                                         | 35%         | 40%                | 67%            | 61%      |
| a                                                           | ef          | ef                 | f              | g        |
| Download apps or programs directly to                       |             |                    |                |          |
| your phone                                                  | 714         | 359                | 356            | 162      |
| 33%                                                         | 35%         | 32%                | 51%            | 54%      |
| ef                                                          | ef          | f                  | g              | gh       |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Use IM/ Instant Messaging (e.g. BlackBerry Messenger/ BBM, Apple iMessage, WhatsApp, Facebook Messenger)
680
294
386
178
220
243
40
75
62
97
135
197
233
99
151
591
46
27
17
32%
28%
35%
56%
52%
31%
7%
25%
27%
38%
37%
35%
36%
25%
28%
33%
26%
25%
28%
a
ef
ef
f
gh
gh
mn
mn
q
Play games
658
325
333
191
219
218
30
86
58
95
132
156
220
115
165
548
63
29
17
31%
31%
30%
60%
52%
28%
5%
29%
25%
37%
36%
28%
34%
30%
30%
30%
36%
28%
29%
def
ef
f
gh
h
k
Record video clips using the phone
608
283
325
153
201
217
37
62
58
84
126
168
206
89
145
496
61
32
19
28%
27%
29%
48%
47%
28%
6%
21%
25%
33%
34%
30%
32%
23%
27%
27%
35%
30%
32%
ef
ef
f
g
gh
m
mn
o
Accessing/ receiving news
464
249
215
102
130
194
38
39
34
53
111
156
166
56
85
407
32
14
11
22%
24%
19%
32%
31%
25%
6%
13%
15%
21%
30%
28%
26%
14%
16%
23%
18%
14%
18%
b
ef
ef
f
g
ghi
mn
mn
q
Video streaming e.g. via YouTube
443
233
210
136
162
137
9
42
38
54
84
119
160
62
102
366
44
20
13
21%
23%
19%
43%
38%
17%
1%
14%
16%
21%
23%
21%
25%
16%
19%
20%
25%
19%
21%
b
ef
ef
f
g
g
m
mn
Listen to music using MP3 function
430
241
189
135
142
123
29
46
35
63
81
120
137
63
109
361
35
18
15
20%
23%
17%
43%
34%
16%
5%
15%
15%
25%
22%
21%
21%
16%
20%
20%
20%
17%
26%
b
def
ef
f
gh
gh
m
oq
Send/ receive video clips
427
206
221
110
142
151
24
37
39
51
89
123
146
67
90
348
45
21
12
20%
20%
20%
35%
33%
19%
4%
13%
17%
20%
24%
22%
23%
17%
16%
19%
26%
20%
20%
ef
ef
f
g
gh
n
mn
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
'Check-in' and share your location on social networking sites (e.g. Facebook, Foursquare)
392
169
223
111
135
135
11
50
46
50
86
98
129
60
104
336
27
18
12
18%
16%
20%
35%
32%
17%
2%
17%
20%
19%
23%
17%
20%
16%
19%
19%
15%
17%
19%
a
ef
ef
f
g
Use your handset to help you shop
e.g. compare prices online, read internet reviews, take photos of products
387
189
198
81
135
145
27
33
30
59
96
124
131
53
78
339
26
15
7
18%
18%
18%
25%
32%
18%
4%
11%
13%
23%
26%
22%
20%
14%
14%
19%
15%
14%
12%
ef
ef
f
gh
gh
mn
mn
r
Sending a tweet on Twitter (through a text, an app, the browser, or phone's built-in feature)
307
155
152
107
88
102
9
25
25
36
63
86
110
38
73
261
26
12
8
14%
15%
14%
34%
21%
13%
2%
8%
11%
14%
17%
15%
17%
10%
13%
14%
15%
11%
13%
def
ef
f
g
gh
m
m
Listen to FM radio
286
153
133
74
85
99
28
33
21
36
54
80
82
46
77
240
24
10
11
13%
15%
12%
23%
20%
13%
4%
11%
9%
14%
15%
14%
13%
12%
14%
13%
14%
9%
19%
ef
ef
f
h
oq
Accessing/ receiving sports/ team news/ scores
280
206
74
73
91
93
23
22
23
35
66
84
103
43
51
237
24
10
9
13%
20%
7%
23%
21%
12%
4%
7%
10%
14%
18%
15%
16%
11%
9%
13%
14%
10%
15%
b
ef
ef
f
g
gh
n
mn
Video calling e.g. via Facetime
257
128
128
69
75
103
10
18
16
40
64
82
106
30
38
217
23
9
7
12%
12%
12%
22%
18%
13%
2%
6%
7%
16%
17%
15%
16%
8%
7%
12%
13%
9%
12%
ef
ef
f
gh
gh
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Making voice calls using a VoIP service e.g. Skype
251
127
125
61
76
98
16
15
26
32
58
82
91
29
50
217
21
8
6
12%
12%
11%
19%
18%
12%
3%
5%
11%
12%
16%
14%
14%
7%
9%
12%
12%
8%
10%
ef
ef
f
g
g
g
mn
mn
TV streaming (e.g. BBC iPlayer, Sky
Go)
220
133
87
57
75
78
11
15
17
34
61
62
88
27
43
190
14
11
6
10%
13%
8%
18%
18%
10%
2%
5%
8%
13%
16%
11%
14%
7%
8%
10%
8%
10%
10%
b
ef
ef
f
gh
gh
m
mn
Download video clips
214
124
90
56
77
74
7
21
18
33
43
64
69
31
50
174
28
7
5
10%
12%
8%
18%
18%
9%
1%
7%
8%
13%
11%
11%
11%
8%
9%
10%
16%
6%
9%
b
ef
ef
f
g
oqr
Download TV programmes e.g. via BBC iPlayer
140
86
54
40
47
48
4
12
8
24
40
47
48
18
27
119
12
5
4
6%
8%
5%
13%
11%
6%
1%
4%
4%
9%
11%
8%
7%
5%
5%
7%
7%
5%
7%
b
ef
ef
f
gh
gh
mn
Listen to Podcasts
123
77
46
29
45
41
9
14
9
24
29
43
39
13
29
103
13
4
3
6%
7%
4%
9%
11%
5%
1%
5%
4%
9%
8%
8%
6%
3%
5%
6%
8%
4%
5%
b
ef
ef
f
gh
h
m
Other
6
4
2
-
-
1
5
2
1
1
-
-
1
2
3
6
-
-
-
*%
*%
*%
-%
-%
*%
1%
1%
*%
*%
-%
-%
*%
*%
1%
*%
-%
-%
-%
e
None of these
169
92
77
2
3
22
141
42
22
14
13
47
36
36
50
144
9
9
7
8%
9%
7%
1%
1%
3%
23%
14%
9%
5%
4%
8%
6%
9%
9%
8%
5%
8%
11%
cd
cde
ij
j
l
l
p
Don't know
1
1
-
-
-
1
-
-
1
-
-
-
-
1
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
-%
*%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone

| URBANITY                                                 | WORKING   | DEPRIVATION LEVEL   |
|----------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                                  |           |                     |
| Total                                                    | URBAN     | RURAL               |
| Significance Level: 95%                                  | a         | b                   |
| Unweighted total                                         | 2550      | 2131                |
| Effective Weighted Sample                                | 2112      | 1778                |
| Total                                                    | 2148      | 1855                |
| Send/ receive text messages (SMS)                        | 1892      | 1627                |
| 88%                                                      | 88%       | 90%                 |
| d                                                        |           |                     |
| Take photos                                              | 1297      | 1105                |
| 60%                                                      | 60%       | 65%                 |
| a                                                        | d         |                     |
| General browsing/ surfing the internet                   | 1018      | 885                 |
| 47%                                                      | 48%       | 46%                 |
| d                                                        | e         |                     |
| Send/ receive messages with pictures/ images             | 894       | 784                 |
| 42%                                                      | 42%       | 37%                 |
| d                                                        |           |                     |
| Send/ receive emails (not SMS)                           |           |                     |
| 888                                                      | 772       | 116                 |
| 41%                                                      | 42%       | 40%                 |
| d                                                        |           |                     |
| Visiting social networking sites e.g. Facebook, Twitter, |           |                     |
| LinkedIn                                                 | 813       | 711                 |
| 38%                                                      | 38%       | 35%                 |
| d                                                        | e         |                     |
| Download apps or programs directly to your phone         | 714       | 605                 |
| 33%                                                      | 33%       | 37%                 |
| d                                                        |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Use IM/ Instant Messaging (e.g. BlackBerry Messenger/ BBM, Apple iMessage, WhatsApp, Facebook Messenger)
680
590
90
458
222
380
300
32%
32%
31%
36%
26%
29%
36%
d
e
Play games
658
570
88
434
224
375
283
31%
31%
30%
34%
26%
28%
34%
d
e
Record video clips using the phone
608
523
85
433
174
345
263
28%
28%
29%
34%
20%
26%
32%
d
e
Accessing/ receiving news
464
409
55
341
122
267
197
22%
22%
19%
27%
14%
20%
24%
d
Video streaming e.g. via YouTube
443
394
50
307
136
235
208
21%
21%
17%
24%
16%
18%
25%
d
e
Listen to music using MP3 function
430
355
75
295
135
258
172
20%
19%
26%
23%
16%
20%
21%
a
d
Send/ receive video clips
427
378
49
299
126
236
191
20%
20%
17%
23%
15%
18%
23%
d
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
'Check-in' and share your location on social networking sites (e.g. Facebook, Foursquare)
392
353
40
271
122
215
177
18%
19%
13%
21%
14%
16%
21%
b
d
e
Use your handset to help you shop e.g. compare prices
online, read internet reviews, take photos of products
387
342
45
296
91
235
152
18%
18%
15%
23%
11%
18%
18%
d
Sending a tweet on Twitter (through a text, an app, the browser, or phone's built-in feature)
307
275
32
207
100
163
144
14%
15%
11%
16%
12%
12%
17%
d
e
Listen to FM radio
286
248
38
192
93
153
133
13%
13%
13%
15%
11%
12%
16%
d
e
Accessing/ receiving sports/ team news/ scores
280
247
32
202
78
148
132
13%
13%
11%
16%
9%
11%
16%
d
e
Video calling e.g. via Facetime
257
231
25
193
64
144
113
12%
12%
9%
15%
7%
11%
14%
b
d
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd15 (Qd28A). Showcard Which If Any, Of The Following Activities, Other Than Making And Receiving Voice Calls, Do You Use Your Mobile For? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Making voice calls using a VoIP service e.g. Skype
251
222
29
189
60
144
108
12%
12%
10%
15%
7%
11%
13%
d
TV streaming (e.g. BBC iPlayer, Sky Go)
220
194
26
163
58
124
96
10%
10%
9%
13%
7%
9%
12%
d
Download video clips
214
189
25
151
63
118
96
10%
10%
9%
12%
7%
9%
12%
d
Download TV programmes e.g. via BBC iPlayer
140
121
18
104
36
85
55
6%
7%
6%
8%
4%
6%
7%
d
Listen to Podcasts
123
105
18
90
34
74
49
6%
6%
6%
7%
4%
6%
6%
d
Other
6
4
3
2
5
5
1
*%
*%
1%
*%
1%
*%
*%
a
None of these
169
151
18
41
128
103
66
8%
8%
6%
3%
15%
8%
8%
c
Don't know
1
1
-
1
-
1
-
*%
*%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     | a           | b                  | c              | d        |
| Unweighted total                                            | 2550        | 1240               | 1310           | 357      |
| Effective Weighted Sample                                   | 2112        | 1034               | 1078           | 300      |
| Total                                                       | 2148        | 1034               | 1114           | 318      |
| Send/ receive text messages (SMS)                           | 1731        | 818                | 913            | 283      |
| 81%                                                         | 79%         | 82%                | 89%            | 91%      |
| f                                                           | f           | f                  | gh             | gh       |
| General browsing/ surfing the internet                      | 840         | 409                | 432            | 184      |
| 39%                                                         | 40%         | 39%                | 58%            | 60%      |
| ef                                                          | ef          | f                  | gh             | gh       |
| Take photos                                                 | 760         | 355                | 405            | 164      |
| 35%                                                         | 34%         | 36%                | 51%            | 50%      |
| ef                                                          | ef          | f                  | gh             | gh       |
| Visiting social networking sites e.g.                       |             |                    |                |          |
| Facebook, Twitter, LinkedIn                                 | 706         | 321                | 385            | 193      |
| 33%                                                         | 31%         | 35%                | 61%            | 54%      |
| ef                                                          | ef          | f                  | g              | gh       |
| Send/ receive emails (not SMS)                              | 698         | 339                | 359            | 143      |
| 33%                                                         | 33%         | 32%                | 45%            | 48%      |
| ef                                                          | ef          | f                  | g              | ghi      |
| Use IM/ Instant Messaging (e.g.                             |             |                    |                |          |
| BlackBerry Messenger/ BBM, Apple                            |             |                    |                |          |
| iMessage, WhatsApp, Facebook                                |             |                    |                |          |
| Messenger)                                                  | 552         | 241                | 312            | 153      |
| 26%                                                         | 23%         | 28%                | 48%            | 41%      |
| a                                                           | ef          | ef                 | f              | n        |
| Send/ receive messages with pictures/                       |             |                    |                |          |
| images                                                      | 493         | 236                | 257            | 107      |
| 23%                                                         | 23%         | 23%                | 34%            | 37%      |
| ef                                                          | ef          | f                  | gh             | ghi      |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Play games
455
237
218
147
155
139
14
65
41
60
93
104
151
80
118
388
35
18
14
21%
23%
20%
46%
37%
18%
2%
22%
18%
23%
25%
19%
23%
21%
22%
21%
20%
17%
24%
def
ef
f
h
Download apps or programs directly to your phone
394
206
187
93
128
144
29
35
38
61
91
108
144
58
82
340
25
17
11
18%
20%
17%
29%
30%
18%
5%
12%
16%
24%
24%
19%
22%
15%
15%
19%
14%
16%
19%
ef
ef
f
gh
gh
mn
Listen to music using MP3 function
319
190
129
109
105
85
19
37
24
44
56
90
101
46
81
266
28
12
13
15%
18%
12%
34%
25%
11%
3%
12%
10%
17%
15%
16%
16%
12%
15%
15%
16%
11%
22%
b
def
ef
f
h
oq
Accessing/ receiving news
298
171
126
60
88
131
19
30
26
41
85
105
111
32
49
261
19
11
7
14%
17%
11%
19%
21%
17%
3%
10%
11%
16%
23%
19%
17%
8%
9%
14%
11%
10%
12%
b
f
f
f
g
ghi
mn
mn
Video streaming e.g. via YouTube
286
153
133
94
107
78
6
28
24
41
49
69
108
40
69
246
17
12
10
13%
15%
12%
30%
25%
10%
1%
9%
10%
16%
13%
12%
17%
10%
13%
14%
10%
11%
17%
ef
ef
f
g
kmn
p
'Check-in' and share your location on social networking sites (e.g. Facebook, Foursquare)
276
115
162
85
92
93
5
40
29
32
67
63
93
46
72
237
18
12
10
13%
11%
15%
27%
22%
12%
1%
13%
13%
12%
18%
11%
14%
12%
13%
13%
10%
11%
17%
a
ef
ef
f
p
Record video clips using the phone
269
134
135
66
98
93
12
30
25
39
62
74
89
39
67
228
17
14
11
13%
13%
12%
21%
23%
12%
2%
10%
11%
15%
17%
13%
14%
10%
12%
13%
10%
13%
18%
ef
ef
f
g
op
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
Use your handset to help you shop e.g. compare prices online, read internet reviews, take photos of products
260
117
142
53
92
101
14
25
19
40
73
85
89
40
47
225
16
12
7
12%
11%
13%
17%
22%
13%
2%
8%
8%
16%
20%
15%
14%
10%
9%
12%
9%
11%
11%
f
ef
f
gh
gh
mn
n
Sending a tweet on Twitter (through a text, an app, the browser, or phone's built-in feature)
228
118
110
84
63
74
6
20
14
31
52
63
83
30
51
194
20
7
7
11%
11%
10%
26%
15%
9%
1%
7%
6%
12%
14%
11%
13%
8%
9%
11%
11%
7%
11%
def
ef
f
gh
gh
m
Accessing/ receiving sports/ team news/ scores
207
162
45
51
68
75
13
18
17
27
53
60
74
32
41
174
16
9
8
10%
16%
4%
16%
16%
10%
2%
6%
7%
11%
14%
11%
11%
8%
8%
10%
9%
8%
13%
b
ef
ef
f
gh
n
Send/ receive video clips
194
93
101
50
75
59
9
15
18
31
52
59
70
24
40
168
9
9
8
9%
9%
9%
16%
18%
8%
2%
5%
8%
12%
14%
10%
11%
6%
7%
9%
5%
9%
13%
ef
ef
f
g
gh
m
mn
p
p
Listen to FM radio
171
95
77
47
50
57
17
22
11
19
30
49
47
27
47
142
15
5
9
8%
9%
7%
15%
12%
7%
3%
7%
5%
8%
8%
9%
7%
7%
9%
8%
9%
5%
15%
ef
ef
f
opq
Video calling e.g. via Facetime
163
84
79
49
48
62
4
14
11
30
36
45
73
19
26
139
14
4
6
8%
8%
7%
15%
11%
8%
1%
5%
5%
12%
10%
8%
11%
5%
5%
8%
8%
4%
11%
ef
f
f
gh
gh
n
mn
q
q
Making voice calls using a VoIP service e.g. Skype
147
76
70
36
38
66
6
7
17
17
39
50
55
14
27
131
9
4
3
7%
7%
6%
11%
9%
8%
1%
2%
7%
7%
10%
9%
8%
4%
5%
7%
5%
4%
5%
f
f
f
g
g
g
mn
mn
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2550
1240
1310
357
430
912
851
396
295
293
394
586
748
493
719
1859
224
229
238
Effective Weighted Sample
2112
1034
1078
300
363
755
720
326
242
241
325
485
627
416
598
1655
216
204
226
Total
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
TV streaming (e.g. BBC iPlayer, Sky Go)
112
69
43
29
37
42
4
11
9
19
32
34
44
13
21
96
6
6
4
5%
7%
4%
9%
9%
5%
1%
4%
4%
7%
9%
6%
7%
3%
4%
5%
4%
6%
7%
b
ef
ef
f
gh
m
mn
Download video clips
103
58
46
27
35
39
2
12
10
18
21
31
34
13
25
90
8
2
4
5%
6%
4%
9%
8%
5%
*%
4%
4%
7%
6%
6%
5%
3%
5%
5%
5%
1%
6%
ef
ef
f
q
q
Download TV programmes e.g. via BBC iPlayer
77
50
27
17
26
31
3
6
4
17
22
26
28
11
12
68
4
2
2
4%
5%
2%
5%
6%
4%
*%
2%
2%
7%
6%
5%
4%
3%
2%
4%
2%
2%
3%
b
f
f
f
gh
gh
n
n
Listen to Podcasts
69
48
21
11
30
23
5
7
4
17
19
27
21
7
14
53
10
3
3
3%
5%
2%
3%
7%
3%
1%
2%
2%
7%
5%
5%
3%
2%
3%
3%
6%
3%
5%
b
f
cef
f
gh
h
mn
o
Other
6
3
3
-
-
1
5
1
1
1
-
-
1
2
3
6
-
*
-
*%
*%
*%
-%
-%
*%
1%
*%
1%
*%
-%
-%
*%
*%
1%
*%
-%
*%
-%
None of these
261
142
118
4
5
36
216
55
38
20
23
72
60
53
76
222
19
12
8
12%
14%
11%
1%
1%
5%
35%
19%
16%
8%
6%
13%
9%
14%
14%
12%
11%
12%
13%
b
cd
cde
ij
ij
l
l
Don't know
1
1
-
-
-
1
-
-
1
-
-
-
-
1
-
1
-
-
-
*%
*%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
-%
*%
-%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Send/ receive text messages (SMS)
1731
1491
240
1112
616
1042
689
81%
80%
82%
87%
71%
79%
83%
d
e
General browsing/ surfing the internet
840
727
114
594
244
487
353
39%
39%
39%
47%
28%
37%
42%
d
e
Take photos
760
639
121
535
224
467
293
35%
34%
41%
42%
26%
35%
35%
a
d
Visiting social networking sites e.g. Facebook, Twitter, LinkedIn
706
613
92
481
224
392
314
33%
33%
32%
38%
26%
30%
38%
d
e
Send/ receive emails (not SMS)
698
610
88
515
181
424
274
33%
33%
30%
40%
21%
32%
33%
d
Use IM/ Instant Messaging (e.g. BlackBerry Messenger/ BBM, Apple iMessage, WhatsApp, Facebook Messenger)
552
481
71
359
194
311
242
26%
26%
24%
28%
22%
24%
29%
d
e
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Send/ receive messages with pictures/ images
493
420
74
347
144
298
195
23%
23%
25%
27%
17%
23%
23%
d
Play games
455
392
63
294
161
264
191
21%
21%
22%
23%
19%
20%
23%
d
Download apps or programs directly to your phone
394
336
57
283
111
230
164
18%
18%
20%
22%
13%
17%
20%
d
Listen to music using MP3 function
319
268
50
216
103
188
131
15%
14%
17%
17%
12%
14%
16%
d
Accessing/ receiving news
298
259
39
224
72
183
115
14%
14%
13%
18%
8%
14%
14%
d
Video streaming e.g. via YouTube
286
252
34
194
92
153
133
13%
14%
12%
15%
11%
12%
16%
d
e
'Check-in' and share your location on social networking sites (e.g. Facebook, Foursquare)
276
251
26
186
90
151
125
13%
14%
9%
15%
10%
11%
15%
b
d
e
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Record video clips using the phone
269
237
32
198
71
163
107
13%
13%
11%
16%
8%
12%
13%
d
Use your handset to help you shop e.g. compare prices online, read internet reviews, take photos of products
260
230
30
206
54
165
95
12%
12%
10%
16%
6%
13%
11%
d
Sending a tweet on Twitter (through a text, an app, the browser, or phone's built-in feature)
228
209
19
156
72
123
105
11%
11%
6%
12%
8%
9%
13%
b
d
e
Accessing/ receiving sports/ team news/ scores
207
180
27
153
55
111
97
10%
10%
9%
12%
6%
8%
12%
d
e
Send/ receive video clips
194
173
21
137
56
121
73
9%
9%
7%
11%
6%
9%
9%
d
Listen to FM radio
171
150
21
112
58
95
77
8%
8%
7%
9%
7%
7%
9%
Video calling e.g. via Facetime
163
150
12
117
46
88
75
8%
8%
4%
9%
5%
7%
9%
b
d
e
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd16 (Qd28B). Showcard And, Which Of These Activities Have You Used Your Mobile For In The Last Week? (Multi Code)

Base : Those who personally use a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2550
2131
419
1327
1215
1569
981
Effective Weighted Sample
2112
1778
344
1123
1028
1315
798
Total
2148
1855
293
1276
865
1315
832
Making voice calls using a VoIP service e.g. Skype
147
132
14
112
33
78
68
7%
7%
5%
9%
4%
6%
8%
d
e
TV streaming (e.g. BBC iPlayer, Sky Go)
112
99
13
81
31
66
46
5%
5%
5%
6%
4%
5%
6%
d
Download video clips
103
93
10
75
28
56
47
5%
5%
3%
6%
3%
4%
6%
d
Download TV programmes e.g. via BBC iPlayer
77
68
9
61
15
47
30
4%
4%
3%
5%
2%
4%
4%
d
Listen to Podcasts
69
60
8
55
13
38
31
3%
3%
3%
4%
2%
3%
4%
d
Other
6
3
4
2
4
5
1
*%
*%
1%
*%
*%
*%
*%
a
None of these
261
225
36
62
198
174
86
12%
12%
12%
5%
23%
13%
10%
c
f
Don't know
1
1
-
1
-
1
-
*%
*%
-%
*%
-%
*%
-%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd17 (Qd28E). Showcard You Said That You Use Your Mobile Phone To Access The Internet. Which Of These Ways Do You Use Your Mobile Phone To Access The Internet? (Multi Code)

Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1368
646
722
289
351
563
165
147
138
176
264
358
439
232
338
991
130
106
141
Effective Weighted Sample
1140
544
596
243
297
468
138
120
113
146
219
300
370
199
279
894
126
98
134
Total
1225
579
646
257
353
485
130
123
117
164
259
363
396
192
272
1036
97
56
36
Via mobile network (2G, 3G or 4G)
879
428
451
186
268
347
78
90
87
123
192
268
279
135
196
747
71
39
23
72%
74%
70%
72%
76%
72%
60%
73%
75%
75%
74%
74%
70%
71%
72%
72%
73%
69%
63%
f
f
f
r
Wi-Fi/ wireless broadband network at home
781
376
405
168
220
318
76
62
66
106
183
226
258
134
162
663
57
35
27
64%
65%
63%
65%
62%
66%
58%
51%
56%
65%
71%
62%
65%
70%
60%
64%
59%
62%
75%
g
gh
n
opq
Wi-Fi/ wireless broadband elsewhere (i.e. 'hotspots')
371
192
179
80
115
149
27
35
31
49
96
117
118
53
81
323
25
13
10
30%
33%
28%
31%
33%
31%
21%
28%
26%
30%
37%
32%
30%
28%
30%
31%
26%
23%
28%
b
f
f
f
h
Don't know
33
17
17
4
5
13
12
5
6
3
4
12
11
4
6
30
3
-
-
3%
3%
3%
1%
2%
3%
9%
4%
5%
2%
1%
3%
3%
2%
2%
3%
3%
-%
-%
cde
j
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd17 (Qd28E). Showcard You Said That You Use Your Mobile Phone To Access The Internet. Which Of These Ways Do You Use Your Mobile Phone To Access The Internet? (Multi Code)

Base : Those who use their mobile phone to access the internet

| URBANITY                                              | WORKING   | DEPRIVATION LEVEL   |
|-------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                               |           |                     |
| Total                                                 | URBAN     | RURAL               |
| Significance Level: 95%                               | a         | b                   |
| Unweighted total                                      | 1368      | 1156                |
| Effective Weighted Sample                             | 1140      | 965                 |
| Total                                                 | 1225      | 1062                |
| Via mobile network (2G, 3G or 4G)                     | 879       | 775                 |
| 72%                                                   | 73%       | 64%                 |
| b                                                     | e         |                     |
| Wi-Fi/ wireless broadband network at home             | 781       | 651                 |
| 64%                                                   | 61%       | 80%                 |
| a                                                     |           |                     |
| Wi-Fi/ wireless broadband elsewhere (i.e. 'hotspots') | 371       | 314                 |
| 30%                                                   | 30%       | 35%                 |
| Don't know                                            | 33        | 30                  |
| 3%                                                    | 3%        | 2%                  |
| f                                                     |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd18 (Qd28C). Showcard Which One Of These Best Describes Where You Use Your Mobile Phone To Access The Internet? (Single Code)

Base : Those who use their mobile phone to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1368
646
722
289
351
563
165
147
138
176
264
358
439
232
338
991
130
106
141
Effective Weighted Sample
1140
544
596
243
297
468
138
120
113
146
219
300
370
199
279
894
126
98
134
Total
1225
579
646
257
353
485
130
123
117
164
259
363
396
192
272
1036
97
56
36
I always use in the home
115
54
61
27
34
41
13
20
16
18
15
22
38
17
38
101
3
5
6
9%
9%
9%
11%
10%
8%
10%
16%
13%
11%
6%
6%
10%
9%
14%
10%
4%
8%
16%
j
j
k
p
op
I mainly use in the home
180
64
116
38
49
69
24
16
19
34
37
46
58
37
39
159
10
4
7
15%
11%
18%
15%
14%
14%
19%
13%
16%
21%
14%
13%
15%
19%
14%
15%
10%
8%
19%
a
k
q
pq
I use equally in the home and outside the home
770
378
392
169
232
307
63
79
67
96
152
233
254
113
169
646
63
40
20
63%
65%
61%
66%
66%
63%
49%
64%
57%
59%
59%
64%
64%
59%
62%
62%
66%
72%
56%
f
f
f
r
I mainly use outside the home
124
64
60
19
30
55
20
7
9
12
44
48
32
21
23
100
18
5
1
10%
11%
9%
7%
9%
11%
16%
6%
8%
7%
17%
13%
8%
11%
8%
10%
18%
9%
3%
cd
ghi
l
r
or
r
I always use outside the home
19
10
9
3
4
8
3
1
2
3
7
10
6
1
2
15
1
2
1
2%
2%
1%
1%
1%
2%
3%
1%
2%
2%
3%
3%
1%
1%
1%
1%
1%
3%
3%
n
Don't know
17
9
7
1
4
7
6
1
5
1
4
4
8
3
2
14
1
-
1
1%
2%
1%
*%
1%
1%
4%
1%
4%
1%
1%
1%
2%
1%
1%
1%
1%
-%
3%
cde

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd18 (Qd28C). Showcard Which One Of These Best Describes Where You Use Your Mobile Phone To Access The Internet? (Single Code)

Base : Those who use their mobile phone to access the internet

| URBANITY                                       | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------------------|-----------|---------------------|
| MEDIUM/                                        |           |                     |
| Total                                          | URBAN     | RURAL               |
| Significance Level: 95%                        | a         | b                   |
| Unweighted total                               | 1368      | 1156                |
| Effective Weighted Sample                      | 1140      | 965                 |
| Total                                          | 1225      | 1062                |
| I always use in the home                       | 115       | 102                 |
| 9%                                             | 10%       | 8%                  |
| I mainly use in the home                       | 180       | 153                 |
| 15%                                            | 14%       | 16%                 |
| I use equally in the home and outside the home | 770       | 678                 |
| 63%                                            | 64%       | 57%                 |
| e                                              |           |                     |
| I mainly use outside the home                  | 124       | 100                 |
| 10%                                            | 9%        | 15%                 |
| a                                              | f         |                     |
| I always use outside the home                  | 19        | 16                  |
| 2%                                             | 1%        | 2%                  |
| Don't know                                     | 17        | 13                  |
| 1%                                             | 1%        | 2%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd19 (Qd28F). Showcard In Which Of These Places Do You Use Your Mobile Phone To Access The Internet Outside Of The Home? (Multi Code)

Base : Those who use their mobile phone to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
~q
r
Unweighted total
1211
578
633
258
312
502
139
123
113
153
242
331
387
208
284
875
124
97
115
Effective Weighted Sample
1015
487
528
219
264
421
116
101
93
128
203
278
327
179
238
792
121
90
109
Total
1093
516
577
229
315
438
111
103
97
144
240
337
350
172
232
920
92
51
30
When travelling (e.g. on a train or in a car)
821
393
428
179
246
319
77
76
74
111
183
267
268
119
165
689
79
**
20
75%
76%
74%
78%
78%
73%
70%
74%
76%
77%
76%
79%
77%
69%
71%
75%
86%
**
67%
mn
or
Outdoors
804
383
421
176
238
326
65
80
66
107
169
255
254
120
174
671
77
**
22
74%
74%
73%
77%
75%
74%
59%
78%
68%
74%
71%
76%
73%
69%
75%
73%
84%
**
74%
f
f
f
o
Indoor public spaces (e.g. pub/ restaurant/ theatre/ shopping centre)
756
364
392
173
226
298
58
74
68
99
170
243
245
110
156
632
75
**
18
69%
71%
68%
76%
72%
68%
53%
72%
70%
69%
71%
72%
70%
64%
67%
69%
82%
**
61%
ef
f
f
or
In other people's homes (e.g. friends/ family)
661
306
355
151
214
249
48
71
58
93
134
202
211
99
148
551
64
**
17
60%
59%
61%
66%
68%
57%
44%
69%
60%
65%
56%
60%
60%
57%
64%
60%
70%
**
58%
ef
ef
f
j
o
At your workplace
582
295
287
89
196
263
34
39
48
77
147
202
199
94
86
487
60
**
15
53%
57%
50%
39%
62%
60%
31%
38%
49%
53%
61%
60%
57%
54%
37%
53%
66%
**
50%
b
cf
cf
g
gh
n
n
n
or
Other
13
7
6
4
6
3
-
3
-
-
4
3
2
2
6
11
1
**
1
1%
1%
1%
2%
2%
1%
-%
3%
-%
-%
2%
1%
1%
1%
3%
1%
1%
**
2%
i
l
Don't know
14
3
11
1
6
3
3
4
1
1
2
6
1
2
5
13
1
**
*
1%
*%
2%
*%
2%
1%
3%
4%
1%
1%
1%
2%
*%
1%
2%
1%
1%
**
2%
a
l
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd19 (Qd28F). Showcard In Which Of These Places Do You Use Your Mobile Phone To Access The Internet Outside Of The Home? (Multi Code)

Base : Those who use their mobile phone to access the internet outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1211
1028
183
803
405
705
506
Effective Weighted Sample
1015
860
159
681
344
602
414
Total
1093
946
146
781
309
636
457
When travelling (e.g. on a train or in a car)
821
725
96
588
230
475
346
75%
77%
66%
75%
75%
75%
76%
b
Outdoors
804
708
97
566
236
450
355
74%
75%
66%
72%
76%
71%
78%
b
e
Indoor public spaces (e.g. pub/ restaurant/ theatre/ shopping centre)
756
662
94
544
211
418
337
69%
70%
64%
70%
68%
66%
74%
e
In other people's homes (e.g. friends/ family)
661
585
76
473
187
369
292
60%
62%
52%
60%
60%
58%
64%
b
At your workplace
582
506
76
504
76
338
244
53%
53%
52%
65%
25%
53%
53%
d
Other
13
11
2
7
6
6
7
1%
1%
1%
1%
2%
1%
2%
Don't know
14
11
3
11
3
11
3
1%
1%
2%
1%
1%
2%
1%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd20 (Qd28G). Showcard Do You Use Any Of The Following Types Of Apps Or Applications On Your Smartphone? (Multi Code)

Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1517
726
791
298
357
630
232
162
155
196
295
399
478
269
368
1105
137
127
148
Effective Weighted Sample
1264
612
652
252
302
522
195
133
127
163
245
333
403
231
307
996
133
116
140
Total
1354
646
708
265
358
547
184
133
131
181
288
404
433
218
296
1148
103
65
38
Weather
831
403
429
148
243
346
95
64
69
118
187
261
278
137
153
725
57
29
21
61%
62%
61%
56%
68%
63%
51%
48%
53%
65%
65%
65%
64%
63%
52%
63%
56%
44%
55%
cf
f
gh
gh
n
n
n
q
Social networking (e.g. Facebook, Twitter, LinkedIn)
802
356
446
206
267
289
39
83
77
113
162
216
269
132
183
678
64
35
25
59%
55%
63%
78%
75%
53%
21%
62%
59%
62%
56%
53%
62%
60%
62%
59%
62%
54%
65%
a
ef
ef
f
k
k
Games
747
364
383
198
236
272
41
81
66
110
154
184
255
126
179
626
65
36
19
55%
56%
54%
74%
66%
50%
22%
61%
51%
61%
54%
46%
59%
58%
61%
55%
64%
56%
49%
def
ef
f
k
k
k
or
Maps/ navigation
736
377
358
136
219
309
71
62
62
99
176
244
249
116
127
641
52
24
19
54%
58%
51%
51%
61%
57%
39%
47%
47%
55%
61%
61%
57%
53%
43%
56%
50%
37%
50%
b
f
cf
f
gh
n
n
n
q
q
q
News
690
358
332
128
205
284
72
55
47
90
155
220
229
108
130
604
43
22
21
51%
55%
47%
48%
57%
52%
39%
41%
36%
50%
54%
55%
53%
50%
44%
53%
41%
34%
55%
b
cf
f
h
gh
n
n
pq
pq
Music
559
280
279
148
186
197
28
60
44
78
112
160
191
85
122
468
47
24
20
41%
43%
39%
56%
52%
36%
15%
45%
34%
43%
39%
40%
44%
39%
41%
41%
46%
36%
53%
ef
ef
f
oq
Travel/ journey planning
523
271
252
101
153
217
52
48
37
70
125
182
173
79
87
460
40
15
9
39%
42%
36%
38%
43%
40%
28%
36%
28%
39%
43%
45%
40%
36%
29%
40%
39%
23%
24%
b
f
f
f
h
mn
n
qr
qr
Banking
508
254
254
110
165
194
38
52
43
81
107
149
174
80
105
444
33
16
15
38%
39%
36%
42%
46%
35%
21%
39%
33%
45%
37%
37%
40%
37%
36%
39%
32%
25%
40%
f
ef
f
h
q
q
Shopping (e.g. Tesco, Ocado, eBay)
439
177
261
98
154
163
24
35
37
71
107
133
148
63
94
374
33
18
13
32%
27%
37%
37%
43%
30%
13%
27%
28%
39%
37%
33%
34%
29%
32%
33%
32%
28%
35%
a
ef
ef
f
g
g
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd20 (Qd28G). Showcard Do You Use Any Of The Following Types Of Apps Or Applications On Your Smartphone? (Multi Code)

Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1517
726
791
298
357
630
232
162
155
196
295
399
478
269
368
1105
137
127
148
Effective Weighted Sample
1264
612
652
252
302
522
195
133
127
163
245
333
403
231
307
996
133
116
140
Total
1354
646
708
265
358
547
184
133
131
181
288
404
433
218
296
1148
103
65
38
Sports/ sports news
374
282
92
76
112
151
34
26
23
45
95
118
126
68
61
314
35
13
12
28%
44%
13%
29%
31%
28%
19%
20%
18%
25%
33%
29%
29%
31%
21%
27%
34%
20%
32%
b
f
f
f
gh
n
n
n
q
q
Books
236
109
127
50
74
93
18
17
21
37
61
80
84
35
37
205
13
12
6
17%
17%
18%
19%
21%
17%
10%
13%
16%
20%
21%
20%
19%
16%
13%
18%
13%
18%
15%
f
f
f
n
n
Finance/ business
154
90
64
30
46
66
13
6
10
25
43
58
54
20
22
133
10
7
4
11%
14%
9%
11%
13%
12%
7%
4%
8%
14%
15%
14%
12%
9%
8%
12%
10%
10%
11%
b
f
g
g
n
n
Vouchers
143
62
81
35
46
52
10
9
16
25
35
34
57
23
28
125
7
7
4
11%
10%
11%
13%
13%
10%
6%
7%
12%
14%
12%
8%
13%
11%
10%
11%
6%
12%
11%
f
f
k
NONE OF THESE
155
69
86
12
13
76
55
22
23
18
37
45
50
23
36
133
7
12
3
11%
11%
12%
5%
4%
14%
30%
16%
18%
10%
13%
11%
12%
11%
12%
12%
7%
19%
9%
cd
cde
opr
Don't know
9
4
4
-
1
4
4
-
-
2
1
1
1
3
3
8
-
*
*
1%
1%
1%
-%
*%
1%
2%
-%
-%
1%
*%
*%
*%
1%
1%
1%
-%
1%
1%
cde
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd20 (Qd28G). Showcard Do You Use Any Of The Following Types Of Apps Or Applications On Your Smartphone? (Multi Code)

Base : Those with a smartphone

| URBANITY                                             | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                              |           |                     |
| Total                                                | URBAN     | RURAL               |
| Significance Level: 95%                              | a         | b                   |
| Unweighted total                                     | 1517      | 1273                |
| Effective Weighted Sample                            | 1264      | 1067                |
| Total                                                | 1354      | 1170                |
| Weather                                              | 831       | 723                 |
| 61%                                                  | 62%       | 59%                 |
| d                                                    |           |                     |
| Social networking (e.g. Facebook, Twitter, LinkedIn) | 802       | 695                 |
| 59%                                                  | 59%       | 58%                 |
| e                                                    |           |                     |
| Games                                                | 747       | 655                 |
| 55%                                                  | 56%       | 50%                 |
| e                                                    |           |                     |
| Maps/ navigation                                     | 736       | 632                 |
| 54%                                                  | 54%       | 56%                 |
| d                                                    |           |                     |
| News                                                 |           |                     |
| 690                                                  | 603       | 87                  |
| 51%                                                  | 52%       | 47%                 |
| d                                                    |           |                     |
| Music                                                | 559       | 475                 |
| 41%                                                  | 41%       | 46%                 |
| Travel/ journey planning                             | 523       | 455                 |
| 39%                                                  | 39%       | 37%                 |
| d                                                    |           |                     |
| Banking                                              |           |                     |
| 508                                                  | 454       | 54                  |
| 38%                                                  | 39%       | 29%                 |
| b                                                    | d         | e                   |
| Shopping (e.g. Tesco, Ocado, eBay)                   | 439       | 384                 |
| 32%                                                  | 33%       | 30%                 |
| d                                                    |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd20 (Qd28G). Showcard Do You Use Any Of The Following Types Of Apps Or Applications On Your Smartphone? (Multi Code)

Base : Those with a smartphone

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 1517      | 1273                |
| Effective Weighted Sample       | 1264      | 1067                |
| Total                           | 1354      | 1170                |
| Sports/ sports news             | 374       | 329                 |
| 28%                             | 28%       | 24%                 |
| e                               |           |                     |
| Books                           | 236       | 204                 |
| 17%                             | 17%       | 17%                 |
| Finance/ business               |           |                     |
| 154                             | 137       | 17                  |
| 11%                             | 12%       | 9%                  |
| d                               |           |                     |
| Vouchers                        | 143       | 128                 |
| 11%                             | 11%       | 8%                  |
| NONE OF THESE                   | 155       | 130                 |
| 11%                             | 11%       | 14%                 |
| f                               |           |                     |
| Don't know                      |           |                     |
| 9                               | 7         | 1                   |
| 1%                              | 1%        | 1%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd21 (Qd28H). Showcard And Which Of These Types Of Apps Or Applications Have You Paid For To Download On Your Smartphone? (Multi Code)

Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1517
726
791
298
357
630
232
162
155
196
295
399
478
269
368
1105
137
127
148
Effective Weighted Sample
1264
612
652
252
302
522
195
133
127
163
245
333
403
231
307
996
133
116
140
Total
1354
646
708
265
358
547
184
133
131
181
288
404
433
218
296
1148
103
65
38
Games
163
97
66
53
50
55
4
23
6
27
36
46
63
25
29
141
14
6
2
12%
15%
9%
20%
14%
10%
2%
17%
5%
15%
12%
12%
15%
11%
10%
12%
14%
8%
6%
b
ef
f
f
h
h
h
r
r
Music
97
56
41
35
28
30
5
7
5
19
27
36
34
11
16
79
11
5
2
7%
9%
6%
13%
8%
5%
3%
6%
4%
10%
9%
9%
8%
5%
5%
7%
11%
8%
6%
def
f
Maps/ navigation
43
25
18
10
9
20
5
6
5
5
16
21
12
3
7
40
1
1
2
3%
4%
3%
4%
2%
4%
3%
5%
4%
3%
6%
5%
3%
1%
2%
3%
1%
2%
4%
m
Social networking (e.g. Facebook, Twitter, LinkedIn)
39
12
27
11
11
14
3
9
4
4
12
16
12
2
8
33
2
2
2
3%
2%
4%
4%
3%
3%
2%
7%
3%
2%
4%
4%
3%
1%
3%
3%
2%
2%
5%
m
Books
39
17
21
9
10
14
6
2
3
7
13
15
17
2
5
33
2
3
1
3%
3%
3%
3%
3%
3%
3%
2%
2%
4%
4%
4%
4%
1%
2%
3%
2%
4%
4%
m
m
Weather
35
19
16
9
10
11
5
7
-
5
12
12
13
3
6
33
1
1
1
3%
3%
2%
3%
3%
2%
3%
5%
-%
3%
4%
3%
3%
2%
2%
3%
1%
1%
2%
h
h
Sports/ sports news
28
27
1
4
8
13
2
1
*
3
12
13
7
6
2
19
7
1
*
2%
4%
*%
2%
2%
2%
1%
1%
*%
1%
4%
3%
2%
3%
1%
2%
7%
2%
1%
b
gh
n
n
oqr
Travel/ journey planning
27
13
14
7
6
12
3
5
2
4
7
6
14
4
4
26
1
-
1
2%
2%
2%
3%
2%
2%
2%
4%
1%
2%
2%
1%
3%
2%
1%
2%
1%
-%
2%
News
24
16
8
5
6
10
4
5
-
4
9
10
8
3
3
22
1
-
1
2%
2%
1%
2%
2%
2%
2%
4%
-%
2%
3%
3%
2%
1%
1%
2%
1%
-%
4%
h
h
q

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd21 (Qd28H). Showcard And Which Of These Types Of Apps Or Applications Have You Paid For To Download On Your Smartphone? (Multi Code)

Base : Those with a smartphone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1517
726
791
298
357
630
232
162
155
196
295
399
478
269
368
1105
137
127
148
Effective Weighted Sample
1264
612
652
252
302
522
195
133
127
163
245
333
403
231
307
996
133
116
140
Total
1354
646
708
265
358
547
184
133
131
181
288
404
433
218
296
1148
103
65
38
Shopping (e.g. Tesco, Ocado, eBay)
20
9
10
6
5
7
2
4
-
4
5
6
8
1
4
17
-
1
1
1%
1%
1%
2%
1%
1%
1%
3%
-%
2%
2%
1%
2%
*%
2%
2%
-%
2%
3%
Banking
18
12
6
5
3
7
2
3
1
5
6
6
7
2
3
16
-
1
1
1%
2%
1%
2%
1%
1%
1%
2%
1%
3%
2%
1%
2%
1%
1%
1%
-%
2%
2%
Finance/ business
12
9
3
2
2
7
1
-
1
2
6
4
6
-
3
10
2
-
*
1%
1%
*%
1%
1%
1%
1%
-%
1%
1%
2%
1%
1%
-%
1%
1%
2%
-%
1%
Vouchers
8
4
4
-
3
1
3
1
1
2
-
2
4
-
1
8
-
-
-
1%
1%
1%
-%
1%
*%
2%
1%
1%
1%
-%
1%
1%
-%
*%
1%
-%
-%
-%
ce
NONE OF THESE
1054
475
579
188
266
440
159
100
114
137
206
301
328
178
244
895
75
52
32
78%
74%
82%
71%
74%
81%
86%
75%
87%
76%
72%
75%
76%
82%
83%
78%
73%
80%
84%
a
cd
cd
gij
kl
p
Don't know
23
14
9
2
3
10
7
1
-
5
4
6
9
5
3
20
2
1
*
2%
2%
1%
1%
1%
2%
4%
1%
-%
3%
1%
2%
2%
2%
1%
2%
2%
2%
1%
cd

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd21 (Qd28H). Showcard And Which Of These Types Of Apps Or Applications Have You Paid For To Download On Your Smartphone? (Multi Code)

Base : Those with a smartphone

| URBANITY                                             | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                              |           |                     |
| Total                                                | URBAN     | RURAL               |
| Significance Level: 95%                              | a         | b                   |
| Unweighted total                                     | 1517      | 1273                |
| Effective Weighted Sample                            | 1264      | 1067                |
| Total                                                | 1354      | 1170                |
| Games                                                | 163       | 146                 |
| 12%                                                  | 12%       | 9%                  |
| Music                                                | 97        | 82                  |
| 7%                                                   | 7%        | 8%                  |
| Maps/ navigation                                     | 43        | 39                  |
| 3%                                                   | 3%        | 3%                  |
| d                                                    |           |                     |
| Social networking (e.g. Facebook, Twitter, LinkedIn) | 39        | 38                  |
| 3%                                                   | 3%        | 1%                  |
| b                                                    |           |                     |
| Books                                                | 39        | 33                  |
| 3%                                                   | 3%        | 3%                  |
| Weather                                              | 35        | 33                  |
| 3%                                                   | 3%        | 1%                  |
| Sports/ sports news                                  | 28        | 26                  |
| 2%                                                   | 2%        | 1%                  |
| d                                                    |           |                     |
| Travel/ journey planning                             | 27        | 27                  |
| 2%                                                   | 2%        | *%                  |
| News                                                 | 24        | 22                  |
| 2%                                                   | 2%        | 1%                  |
| Shopping (e.g. Tesco, Ocado, eBay)                   | 20        | 19                  |
| 1%                                                   | 2%        | *%                  |
| f                                                    |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qd21 (Qd28H). Showcard And Which Of These Types Of Apps Or Applications Have You Paid For To Download On Your Smartphone? (Multi Code)

Base : Those with a smartphone

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1517      | 1273                |
| Effective Weighted Sample | 1264      | 1067                |
| Total                     | 1354      | 1170                |
| Banking                   | 18        | 17                  |
| 1%                        | 1%        | 1%                  |
| Finance/ business         | 12        | 11                  |
| 1%                        | 1%        | 1%                  |
| d                         |           |                     |
| Vouchers                  |           |                     |
| 8                         | 8         | -                   |
| 1%                        | 1%        | -%                  |
| NONE OF THESE             | 1054      | 899                 |
| 78%                       | 77%       | 84%                 |
| a                         | c         |                     |
| Don't know                | 23        | 21                  |
| 2%                        | 2%        | 1%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QE1. Does your household have a PC, laptop, netbook or tablet computer? (MULTI CODE) Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Yes - PC
911
483
427
126
129
387
269
64
85
107
196
312
270
156
170
804
58
29
20
40%
44%
36%
39%
30%
49%
36%
18%
34%
41%
52%
54%
40%
37%
27%
42%
29%
25%
31%
b
d
cdf
g
g
ghi
lmn
n
n
pqr
Yes - laptop
1540
741
798
253
309
623
356
138
150
189
328
476
500
255
306
1296
129
72
42
67%
67%
67%
78%
72%
78%
47%
39%
60%
72%
88%
82%
74%
60%
49%
67%
64%
64%
67%
f
f
df
g
gh
ghi
lmn
mn
n
Yes - netbook
199
100
99
32
50
87
30
15
16
23
60
71
62
31
34
171
16
6
5
9%
9%
8%
10%
12%
11%
4%
4%
6%
9%
16%
12%
9%
7%
5%
9%
8%
6%
9%
f
f
f
g
ghi
mn
n
Yes - tablet computer - e.g. iPad
803
397
406
121
182
353
147
53
75
102
212
274
257
145
124
670
62
44
26
35%
36%
34%
37%
42%
44%
19%
15%
30%
39%
57%
47%
38%
34%
20%
35%
31%
39%
41%
f
f
cf
g
gh
ghi
lmn
n
n
p
No
422
192
230
37
50
70
264
169
56
23
7
34
80
92
215
341
46
23
12
18%
17%
19%
12%
12%
9%
35%
48%
23%
9%
2%
6%
12%
22%
35%
18%
23%
20%
19%
cde
hij
ij
j
k
kl
klm
Don't know
1
1
1
-
-
1
1
1
-
-
-
-
-
-
1
1
-
-
-
*%
*%
*%
-%
-%
*%
*%
*%
-%
-%
-%
-%
-%
-%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe1. Does Your Household Have A Pc, Laptop, Netbook Or Tablet Computer? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Yes - PC
911
765
146
573
335
610
300
40%
38%
47%
44%
33%
44%
33%
a
d
f
Yes - laptop
1540
1320
220
986
548
970
569
67%
66%
70%
76%
55%
69%
63%
d
f
Yes - netbook
199
166
33
136
62
135
64
9%
8%
11%
11%
6%
10%
7%
d
f
Yes - tablet computer - e.g. iPad
803
676
127
558
243
532
270
35%
34%
40%
43%
24%
38%
30%
a
d
f
No
422
381
41
117
305
215
207
18%
19%
13%
9%
30%
15%
23%
b
c
e
Don't know
1
1
-
1
1
1
1
*%
*%
-%
*%
*%
*%
*%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe2 (Qe35). How Many Tablet Computers Do You Have In Your Household? (Single Code)

Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
931
460
471
134
186
405
206
68
94
111
226
285
296
191
157
658
83
90
100
Effective Weighted Sample
766
381
385
111
156
334
175
53
76
93
187
236
247
159
128
590
80
80
95
Total
803
397
406
121
182
353
147
53
75
102
212
274
257
145
124
670
62
44
26
One
(1.0)
519
254
265
72
117
219
111
**
**
67
127
169
172
92
86
425
**
**
18
65%
64%
65%
60%
64%
62%
76%
**
**
66%
60%
62%
67%
63%
69%
63%
**
**
69%
cde
Two
(2.0)
219
102
117
36
52
97
34
**
**
29
62
80
63
43
31
189
**
**
6
27%
26%
29%
30%
28%
28%
23%
**
**
28%
29%
29%
25%
30%
25%
28%
**
**
23%
Three
(3.0)
46
30
16
10
9
24
2
**
**
4
17
17
17
7
5
41
**
**
1
6%
8%
4%
8%
5%
7%
1%
**
**
4%
8%
6%
7%
5%
4%
6%
**
**
6%
b
f
f
Four
(4.0)
13
6
7
2
4
7
-
**
**
2
4
5
4
2
1
11
**
**
*
2%
1%
2%
1%
2%
2%
-%
**
**
2%
2%
2%
1%
2%
1%
2%
**
**
1%
Five or more
(5.0)
4
3
1
-
-
4
-
**
**
-
2
2
1
*
*
3
**
**
*
*%
1%
*%
-%
-%
1%
-%
**
**
-%
1%
1%
*%
*%
*%
1%
**
**
1%
Don't know
2
2
-
-
1
1
-
**
**
-
-
-
-
1
1
-
**
**
-
*%
*%
-%
-%
*%
*%
-%
**
**
-%
-%
-%
-%
1%
1%
-%
**
**
-%
Mean number
1.5
1.5
1.4
1.5
1.4
1.5
1.3
**
**
1.4
1.5
1.5
1.4
1.4
1.4
1.5
**
**
1.4
f
f
f
Standard deviation
.72
.76
.68
.72
.68
.80
.47
**
**
.65
.80
.77
.72
.68
.63
.73
**
**
.74
Standard error
.02
.04
.03
.06
.05
.04
.03
**
**
.06
.05
.05
.04
.05
.05
.03
**
**
.07
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe2 (Qe35). How Many Tablet Computers Do You Have In Your Household? (Single Code)

Base : Those with any tablet computers in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
931
758
173
591
338
619
312
Effective Weighted Sample
766
627
142
494
282
523
244
Total
803
676
127
558
243
532
270
One
(1.0)
519
442
77
355
163
324
195
65%
65%
61%
64%
67%
61%
72%
e
Two
(2.0)
219
183
37
162
57
158
61
27%
27%
29%
29%
24%
30%
23%
f
Three
(3.0)
46
37
9
31
15
37
9
6%
5%
7%
5%
6%
7%
3%
f
Four
(4.0)
13
11
2
7
6
8
5
2%
2%
2%
1%
2%
2%
2%
Five or more
(5.0)
4
4
-
3
1
3
*
*%
1%
-%
*%
*%
1%
*%
Don't know
2
-
2
1
1
2
-
*%
-%
1%
*%
*%
*%
-%
a
Mean number
1.5
1.4
1.5
1.5
1.5
1.5
1.4
f
Standard deviation
.72
.72
.70
.70
.76
.75
.65
Standard error
.02
.03
.05
.03
.04
.03
.04
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe3 (Qe36). Do You Personally Use This/ Any Of These Tablet Computer/S? (Single Code)

Base : Those with any tablet computers in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
r
Unweighted total
931
460
471
134
186
405
206
68
94
111
226
285
296
191
157
658
83
90
100
Effective Weighted Sample
766
381
385
111
156
334
175
53
76
93
187
236
247
159
128
590
80
80
95
Total
803
397
406
121
182
353
147
53
75
102
212
274
257
145
124
670
62
44
26
Yes
623
302
321
95
155
270
104
**
**
84
170
222
199
113
87
529
**
**
17
78%
76%
79%
79%
85%
76%
71%
**
**
83%
80%
81%
77%
78%
70%
79%
**
**
67%
ef
n
r
No
178
94
84
25
27
83
43
**
**
18
42
52
58
32
36
141
**
**
8
22%
24%
21%
21%
15%
23%
29%
**
**
17%
20%
19%
23%
22%
29%
21%
**
**
33%
d
d
k
o
Don't know
2
1
1
1
-
1
-
**
**
-
-
-
-
-
2
-
**
**
-
*%
*%
*%
1%
-%
*%
-%
**
**
-%
-%
-%
-%
-%
1%
-%
**
**
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe3 (Qe36). Do You Personally Use This/ Any Of These Tablet Computer/S? (Single Code)

Base : Those with any tablet computers in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
931
758
173
591
338
619
312
Effective Weighted Sample
766
627
142
494
282
523
244
Total
803
676
127
558
243
532
270
Yes
623
529
94
441
180
412
211
78%
78%
74%
79%
74%
77%
78%
No
178
147
31
116
62
120
58
22%
22%
24%
21%
25%
22%
22%
Don't know
2
-
2
1
1
1
1
*%
-%
1%
*%
*%
*%
*%
a

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe4 (Qe37). Is Your Tablet Computer 3G Or 4G Enabled? This Means That The Tablet Could Be Used - With A Sim Card - To Go Online From Anywhere With A Signal, Without The Need For A Wi-Fi Connection? (Single Code)

Base : Those who personally use a tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
711
341
370
101
158
307
145
52
78
90
180
226
230
145
109
515
59
69
68
Effective Weighted Sample
589
283
306
85
134
255
122
39
64
74
152
190
192
121
90
464
57
61
65
Total
623
302
321
95
155
270
104
40
61
84
170
222
199
113
87
529
43
34
17
Yes
310
159
150
43
91
130
46
**
**
**
87
108
113
51
37
269
**
**
**
50%
53%
47%
45%
59%
48%
44%
**
**
**
51%
48%
57%
45%
42%
51%
**
**
**
cef
mn
No
278
132
146
50
60
120
48
**
**
**
72
104
74
54
46
231
**
**
**
45%
44%
46%
53%
39%
44%
46%
**
**
**
43%
47%
37%
47%
53%
44%
**
**
**
d
l
Don't know
35
11
24
2
3
20
10
**
**
**
10
10
12
8
4
30
**
**
**
6%
4%
8%
2%
2%
7%
10%
**
**
**
6%
5%
6%
7%
5%
6%
**
**
**
a
d
cd
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe4 (Qe37). Is Your Tablet Computer 3G Or 4G Enabled? This Means That The Tablet Could Be Used - With A Sim Card - To Go Online From Anywhere With A Signal, Without The Need For A Wi-Fi Connection? (Single Code)

Base : Those who personally use a tablet computer

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 711       | 587                 |
| Effective Weighted Sample       | 589       | 489                 |
| Total                           | 623       | 529                 |
| Yes                             | 310       | 263                 |
| 50%                             | 50%       | 50%                 |
| No                              | 278       | 240                 |
| 45%                             | 45%       | 41%                 |
| Don't know                      | 35        | 26                  |
| 6%                              | 5%        | 9%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe5 (Qe38). And Do You Have A Separate Mobile Subscription For Your Tablet, Which Allows You To Go Online From Anywhere With A 3G Signal, Without The Need For A Wi-Fi Connection? (Single Code)

Base : Those who use a 3G enabled tablet computer
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
k
l
~m
~n
o
~p
~q
~r
Unweighted total
346
176
170
45
88
149
64
23
40
40
92
108
125
65
47
257
28
25
36
Effective Weighted Sample
286
145
142
39
76
122
54
17
33
34
77
90
103
56
40
232
27
22
35
Total
310
159
150
43
91
130
46
19
30
39
87
108
113
51
37
269
20
12
9
Yes
129
76
54
**
**
50
**
**
**
**
**
48
49
**
**
115
**
**
**
42%
47%
36%
**
**
38%
**
**
**
**
**
45%
43%
**
**
43%
**
**
**
b
No
171
78
93
**
**
77
**
**
**
**
**
57
61
**
**
146
**
**
**
55%
49%
62%
**
**
59%
**
**
**
**
**
53%
54%
**
**
55%
**
**
**
a
Don't know
10
6
4
**
**
3
**
**
**
**
**
2
4
**
**
7
**
**
**
3%
4%
3%
**
**
2%
**
**
**
**
**
2%
3%
**
**
3%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe5 (Qe38). And Do You Have A Separate Mobile Subscription For Your Tablet, Which Allows You To Go Online From Anywhere With A 3G Signal, Without The Need For A Wi-Fi Connection? (Single Code)

Base : Those who use a 3G enabled tablet computer

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | ~b                  |
| Unweighted total          | 346       | 280                 |
| Effective Weighted Sample | 286       | 236                 |
| Total                     | 310       | 263                 |
| Yes                       | 129       | 113                 |
| 42%                       | 43%       | **                  |
| No                        | 171       | 140                 |
| 55%                       | 53%       | **                  |
| Don't know                | 10        | 10                  |
| 3%                        | 4%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe6 (Qe2). Do You Or Does Anyone In Your Household Have Access To The Internet/ Worldwide Web At Home (Via Any Device, E.G. Pc, Laptop, Mobile Phone Etc)? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Yes - have access and use at home
1829
878
951
289
387
711
441
183
196
243
359
521
587
310
407
1541
146
88
53
79%
80%
79%
90%
91%
89%
58%
52%
79%
93%
96%
90%
87%
74%
66%
80%
73%
77%
84%
f
f
f
g
gh
gh
mn
mn
n
p
p
Yes - have access but don't use at home
64
34
30
8
5
16
35
8
6
3
7
13
15
17
20
49
8
6
1
3%
3%
2%
2%
1%
2%
5%
2%
3%
1%
2%
2%
2%
4%
3%
3%
4%
5%
2%
de
o
No do not have access at home
397
184
214
24
35
66
272
158
44
15
8
42
75
90
190
323
46
19
9
17%
17%
18%
8%
8%
8%
36%
45%
18%
6%
2%
7%
11%
21%
31%
17%
23%
17%
14%
cde
hij
ij
j
k
kl
klm
or
Don't know
11
7
3
1
-
3
6
4
2
1
-
1
1
4
4
10
-
1
-
*%
1%
*%
*%
-%
*%
1%
1%
1%
*%
-%
*%
*%
1%
1%
1%
-%
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe6 (Qe2). Do You Or Does Anyone In Your Household Have Access To The Internet/ Worldwide Web At Home (Via Any Device, E.G. Pc, Laptop, Mobile Phone Etc)? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Yes - have access and use at home
1829
1564
265
1157
665
1147
682
79%
79%
85%
90%
66%
82%
76%
a
d
f
Yes - have access but don't use at home
64
58
6
27
37
39
26
3%
3%
2%
2%
4%
3%
3%
c
No do not have access at home
397
357
41
100
297
210
188
17%
18%
13%
8%
30%
15%
21%
b
c
e
Don't know
11
10
1
6
5
6
5
*%
*%
*%
*%
*%
*%
1%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe7 (In6). Showcard Do You Ever Go Online Anywhere Other Than In Your Home At All (Via Any Device, E.G. Pc, Laptop, Mobile Phone, Etc.)? If Yes: Where Is That? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Your workplace
734
382
352
82
215
355
83
31
61
114
220
272
276
104
82
626
58
32
18
32%
35%
29%
25%
50%
45%
11%
9%
25%
43%
59%
47%
41%
25%
13%
33%
29%
28%
29%
b
f
cf
cf
g
gh
ghi
lmn
mn
n
In someone else's home
506
228
278
109
162
167
67
58
57
78
110
136
153
95
122
425
43
21
16
22%
21%
23%
34%
38%
21%
9%
16%
23%
30%
29%
24%
23%
22%
20%
22%
22%
19%
26%
ef
ef
f
g
g
g
School/ college
128
68
60
89
14
21
5
15
5
8
23
42
39
21
25
110
10
3
6
6%
6%
5%
27%
3%
3%
1%
4%
2%
3%
6%
7%
6%
5%
4%
6%
5%
3%
9%
def
f
f
h
n
oq
Library
102
60
42
36
23
26
17
38
13
7
6
22
32
15
33
84
8
6
4
4%
5%
3%
11%
5%
3%
2%
11%
5%
3%
2%
4%
5%
4%
5%
4%
4%
5%
7%
b
def
f
hij
j
Internet café
94
55
39
24
29
29
13
17
9
10
16
28
30
16
18
83
5
2
4
4%
5%
3%
8%
7%
4%
2%
5%
3%
4%
4%
5%
4%
4%
3%
4%
2%
2%
6%
b
ef
ef
f
q
University
63
30
33
41
15
3
4
16
4
5
11
18
32
10
4
51
6
3
3
3%
3%
3%
13%
3%
*%
1%
5%
2%
2%
3%
3%
5%
2%
1%
3%
3%
3%
5%
def
ef
n
mn
n
UK culture centre/ Learn Direct/ other online learning centres
19
12
7
4
7
4
2
6
1
2
3
6
3
3
6
15
2
1
1
1%
1%
1%
1%
2%
1%
*%
2%
*%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
f
f
Other
109
60
49
17
23
41
28
13
11
15
30
44
28
13
25
92
10
5
2
5%
5%
4%
5%
5%
5%
4%
4%
5%
6%
8%
8%
4%
3%
4%
5%
5%
5%
3%
g
lmn
No, do not
1108
513
594
79
113
328
587
233
134
89
102
197
273
237
400
920
98
61
29
48%
47%
50%
25%
26%
41%
78%
66%
54%
34%
27%
34%
40%
56%
65%
48%
49%
53%
46%
cd
cde
hij
ij
k
kl
klm
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe7 (In6). Showcard Do You Ever Go Online Anywhere Other Than In Your Home At All (Via Any Device, E.G. Pc, Laptop, Mobile Phone, Etc.)? If Yes: Where Is That? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Your workplace
734
622
112
691
41
494
240
32%
31%
36%
54%
4%
35%
27%
d
f
In someone else's home
506
440
65
331
174
293
212
22%
22%
21%
26%
17%
21%
24%
d
School/ college
128
114
14
38
90
68
60
6%
6%
5%
3%
9%
5%
7%
c
Library
102
94
8
36
66
39
63
4%
5%
3%
3%
7%
3%
7%
c
e
Internet café
94
79
15
62
32
50
44
4%
4%
5%
5%
3%
4%
5%
d
University
63
59
4
22
41
20
44
3%
3%
1%
2%
4%
1%
5%
c
e
UK culture centre/ Learn Direct/ other online learning centres
19
16
3
12
6
4
15
1%
1%
1%
1%
1%
*%
2%
e
Other
109
88
21
65
44
72
37
5%
4%
7%
5%
4%
5%
4%
No, do not
1108
963
144
441
662
672
435
48%
48%
46%
34%
66%
48%
48%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe8 (Qe23). Showcard And How Often Do You Personally Use The Internet Nowadays Either At Home Or Elsewhere? (Single Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Every day
1425
695
729
256
354
559
255
134
140
194
307
418
480
230
294
1206
106
68
44
74%
75%
73%
83%
87%
75%
56%
62%
68%
77%
84%
78%
79%
69%
67%
75%
68%
74%
82%
ef
ef
f
gh
ghi
mn
mn
p
op
Several times a week
286
135
150
38
31
118
99
39
35
41
33
76
79
49
80
234
35
12
5
15%
15%
15%
12%
8%
16%
21%
18%
17%
16%
9%
14%
13%
15%
18%
14%
22%
13%
9%
d
d
cde
j
j
j
l
r
oqr
At least once a week
113
50
63
8
15
36
55
24
16
11
14
21
27
32
33
93
10
8
2
6%
5%
6%
2%
4%
5%
12%
11%
8%
4%
4%
4%
4%
10%
8%
6%
7%
8%
4%
cde
ij
kl
kl
At least once a month
39
23
16
4
4
10
21
12
5
2
3
6
9
7
17
32
4
2
1
2%
2%
2%
1%
1%
1%
5%
5%
2%
1%
1%
1%
1%
2%
4%
2%
2%
2%
2%
cde
ij
kl
A few times a year
13
7
5
-
2
2
9
1
4
1
-
2
2
3
5
12
-
-
*
1%
1%
1%
-%
*%
*%
2%
1%
2%
*%
-%
*%
*%
1%
1%
1%
-%
-%
*%
ce
j
Less than once a year
4
1
3
-
-
1
3
2
1
-
-
1
2
-
1
4
-
-
-
*%
*%
*%
-%
-%
*%
1%
1%
*%
-%
-%
*%
*%
-%
*%
*%
-%
-%
-%
Never
36
12
24
-
3
17
16
3
6
3
7
9
9
7
10
32
1
2
1
2%
1%
2%
-%
1%
2%
3%
1%
3%
1%
2%
2%
1%
2%
2%
2%
*%
2%
2%
c
cd
Don't know
6
2
3
2
-
2
2
1
*
1
-
-
2
3
1
4
1
*
1
*%
*%
*%
1%
-%
*%
*%
1%
*%
*%
-%
-%
*%
1%
*%
*%
*%
*%
1%
k

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe8 (Qe23). Showcard And How Often Do You Personally Use The Internet Nowadays Either At Home Or Elsewhere? (Single Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Every day
1425
1205
219
955
467
878
547
74%
73%
80%
79%
66%
74%
75%
a
d
Several times a week
286
267
18
163
120
182
104
15%
16%
7%
14%
17%
15%
14%
b
c
At least once a week
113
93
21
54
59
70
43
6%
6%
8%
4%
8%
6%
6%
c
At least once a month
39
31
8
14
24
21
18
2%
2%
3%
1%
3%
2%
2%
c
A few times a year
13
11
2
2
11
8
5
1%
1%
1%
*%
1%
1%
1%
c
Less than once a year
4
4
-
-
4
3
1
*%
*%
-%
-%
1%
*%
*%
c
Never
36
31
5
18
18
29
7
2%
2%
2%
1%
3%
2%
1%
f
Don't know
6
4
2
1
5
4
2
*%
*%
1%
*%
1%
*%
*%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe9. Showcard Which Of These Methods Does Your Household Use To Connect To The Internet At Home? (Multi Code)

Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2216
1081
1135
332
396
844
644
248
254
282
389
550
696
415
551
1606
198
197
215
Effective Weighted Sample
1835
900
935
278
334
698
544
202
209
231
321
457
584
348
457
1433
191
176
204
Total
1893
912
981
297
392
727
477
191
202
246
367
534
602
327
426
1590
154
94
55
Ordinary phone line - dialup access
21
8
14
4
4
5
8
4
2
-
6
10
8
2
2
21
-
*
-
1%
1%
1%
1%
1%
1%
2%
2%
1%
-%
2%
2%
1%
1%
*%
1%
-%
*%
-%
i
i
n
Fixed Broadband ADSL through a phone line or cable service - perhaps
using a Wi-Fi router. This would
include superfast broadband services.
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
91%
92%
90%
85%
85%
93%
96%
78%
84%
90%
98%
96%
92%
91%
82%
91%
91%
87%
93%
cd
cd
g
ghi
lmn
n
n
Mobile Broadband from a mobile network - connecting via a USB stick or dongle, or built in connectivity in a laptop or netbook or tablet computer with a SIM card
146
80
66
29
33
62
21
23
15
15
30
37
43
20
43
120
17
8
2
8%
9%
7%
10%
8%
9%
4%
12%
7%
6%
8%
7%
7%
6%
10%
8%
11%
8%
3%
f
f
f
i
m
r
r
r
Access to the internet using a mobile phone or smartphone - through a Wi-Fi network or your phone's mobile network
617
308
309
130
173
238
76
57
70
81
171
181
194
103
137
527
32
23
35
33%
34%
32%
44%
44%
33%
16%
30%
35%
33%
47%
34%
32%
32%
32%
33%
21%
25%
65%
ef
ef
f
ghi
pq
opq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe9. Showcard Which Of These Methods Does Your Household Use To Connect To The Internet At Home? (Multi Code)

Base : Those with access to the internet at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2216
1081
1135
332
396
844
644
248
254
282
389
550
696
415
551
1606
198
197
215
Effective Weighted Sample
1835
900
935
278
334
698
544
202
209
231
321
457
584
348
457
1433
191
176
204
Total
1893
912
981
297
392
727
477
191
202
246
367
534
602
327
426
1590
154
94
55
Accessing the internet on a device such as a laptop or tablet using your mobile phone's internet connection - known as tethering
68
39
29
12
22
28
6
10
7
14
15
14
24
12
18
64
1
2
*
4%
4%
3%
4%
6%
4%
1%
5%
3%
6%
4%
3%
4%
4%
4%
4%
1%
2%
1%
f
f
f
pr
Other
3
2
1
-
1
2
-
-
2
-
1
1
-
2
-
2
-
1
-
*%
*%
*%
-%
*%
*%
-%
-%
1%
-%
*%
*%
-%
1%
-%
*%
-%
1%
-%
o
Don't know
13
4
8
3
3
4
3
4
1
3
-
-
6
4
4
11
2
*
-
1%
*%
1%
1%
1%
1%
1%
2%
*%
1%
-%
-%
1%
1%
1%
1%
1%
*%
-%
j
j
k
k
k

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe9. Showcard Which Of These Methods Does Your Household Use To Connect To The Internet At Home? (Multi Code)

Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2216
1835
381
1236
973
1393
823
Effective Weighted Sample
1835
1530
315
1040
825
1171
665
Total
1893
1622
271
1185
702
1185
707
Ordinary phone line - dialup access
21
17
4
10
12
19
3
1%
1%
1%
1%
2%
2%
*%
f
Fixed Broadband ADSL through a phone line or cable service - perhaps using a Wi-Fi router. This would
include superfast broadband services.
1719
1468
251
1083
630
1083
636
91%
90%
93%
91%
90%
91%
90%
Mobile Broadband from a mobile network - connecting via a USB stick or dongle, or built in connectivity in a laptop or netbook or tablet computer with a SIM card
146
121
25
101
45
100
46
8%
7%
9%
9%
6%
8%
6%
Access to the internet using a mobile phone or smartphone - through a Wi-Fi network or your phone's mobile network
617
513
104
425
191
383
235
33%
32%
39%
36%
27%
32%
33%
a
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe9. Showcard Which Of These Methods Does Your Household Use To Connect To The Internet At Home? (Multi Code)

Base : Those with access to the internet at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2216
1835
381
1236
973
1393
823
Effective Weighted Sample
1835
1530
315
1040
825
1171
665
Total
1893
1622
271
1185
702
1185
707
Accessing the internet on a device such as a laptop or tablet using your mobile phone's internet connection - known as tethering
68
65
3
45
23
33
35
4%
4%
1%
4%
3%
3%
5%
b
e
Other
3
2
1
3
-
3
-
*%
*%
*%
*%
-%
*%
-%
Don't know
13
12
1
7
6
12
1
1%
1%
*%
1%
1%
1%
*%
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe10 (Qe22B). You Mentioned That Your Household Has A Mobile Broadband Connection (Connecting Via A Usb Stick Or Dongle, Or Built-In 3G Connectivity In A Laptop Or Another Device). Do You Personally Access The Internet In This Way, Using Mobile Broadband?

Base : Those in a household with mobile broadband

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   |             |                    |                |          |
| ~a                        | ~b          | ~c                 | ~d             | ~e       |
| Unweighted total          | 166         | 90                 | 76             | 30       |
| Effective Weighted Sample | 142         | 77                 | 65             | 27       |
| Total                     | 146         | 80                 | 66             | 29       |
| Yes                       | 122         | **                 | **             | **       |
| 84%                       | **          | **                 | **             | **       |
| No                        | 21          | **                 | **             | **       |
| 14%                       | **          | **                 | **             | **       |
| Don't know                | 3           | **                 | **             | **       |
| 2%                        | **          | **                 | **             | **       |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe10 (Qe22B). You Mentioned That Your Household Has A Mobile Broadband Connection (Connecting Via A Usb Stick Or Dongle, Or Built-In 3G Connectivity In A Laptop Or Another Device). Do You Personally Access The Internet In This Way, Using Mobile Broadband?

Base : Those in a household with mobile broadband

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | ~b        | c                   |
| Unweighted total          | 166       | 136                 |
| Effective Weighted Sample | 142       | 116                 |
| Total                     | 146       | 121                 |
| Yes                       | 122       | 104                 |
| 84%                       | 85%       | **                  |
| No                        | 21        | 16                  |
| 14%                       | 14%       | **                  |
| Don't know                | 3         | 1                   |
| 2%                        | 1%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe11 (Qe32). What Were The Reasons You Took Up A Mobile Broadband Service? (Multi Code) Unprompted

Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
140
76
64
23
29
63
25
26
18
16
21
29
43
22
45
101
20
12
7
Effective Weighted Sample
119
64
55
20
25
54
21
21
16
13
18
23
39
19
38
89
20
10
7
Total
122
66
56
21
31
52
18
21
14
14
23
26
39
19
37
99
15
6
2
To have access to broadband on the move
65
**
**
**
**
**
**
**
**
**
**
**
**
**
**
53
**
**
**
53%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
54%
**
**
**
Because it was cheaper than a fixed broadband contract
39
**
**
**
**
**
**
**
**
**
**
**
**
**
**
32
**
**
**
32%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
32%
**
**
**
Because I don't want to pay for a landline
27
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20
**
**
**
22%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
Because it is less of a commitment than a fixed broadband contract
16
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12
**
**
**
13%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
12%
**
**
**
As a back-up in case I have problems with my fixed broadband line
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
6%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
For work/ my employer purchased it
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
Other
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
*%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Don't know
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe11 (Qe32). What Were The Reasons You Took Up A Mobile Broadband Service? (Multi Code) Unprompted

Base : Those who use mobile broadband to access the internet
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
~c
~d
e
~f
Unweighted total
140
117
23
90
50
102
38
Effective Weighted Sample
119
98
21
78
42
88
31
Total
122
104
18
86
36
86
36
To have access to broadband on the move
65
58
**
**
**
48
**
53%
56%
**
**
**
56%
**
Because it was cheaper than a fixed broadband contract
39
35
**
**
**
23
**
32%
33%
**
**
**
27%
**
Because I don't want to pay for a landline
27
25
**
**
**
17
**
22%
24%
**
**
**
19%
**
Because it is less of a commitment than a fixed broadband contract
16
13
**
**
**
12
**
13%
13%
**
**
**
14%
**
As a back-up in case I have problems with my fixed broadband line
8
5
**
**
**
4
**
6%
5%
**
**
**
5%
**
For work/ my employer purchased it
5
3
**
**
**
4
**
5%
3%
**
**
**
4%
**
Other
1
1
**
**
**
-
**
*%
1%
**
**
**
-%
**
Don't know
1
1
**
**
**
1
**
1%
1%
**
**
**
1%
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe12 (Qe22C). Which One Of These Best Describes Where You Use Mobile Broadband To Access The Internet? (Single Code)

Base : Those who use mobile broadband to access the internet
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
140
76
64
23
29
63
25
26
18
16
21
29
43
22
45
101
20
12
7
Effective Weighted Sample
119
64
55
20
25
54
21
21
16
13
18
23
39
19
38
89
20
10
7
Total
122
66
56
21
31
52
18
21
14
14
23
26
39
19
37
99
15
6
2
I always use in the home
41
**
**
**
**
**
**
**
**
**
**
**
**
**
**
33
**
**
**
34%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
33%
**
**
**
I mainly use in the home
17
**
**
**
**
**
**
**
**
**
**
**
**
**
**
14
**
**
**
14%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
I use equally in the home and outside
the home
36
**
**
**
**
**
**
**
**
**
**
**
**
**
**
30
**
**
**
29%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
30%
**
**
**
I mainly use outside the home
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16
**
**
**
17%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
I always use outside the home
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
Don't know
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe12 (Qe22C). Which One Of These Best Describes Where You Use Mobile Broadband To Access The Internet? (Single Code)

Base : Those who use mobile broadband to access the internet

| URBANITY                                       | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------------------|-----------|---------------------|
| MEDIUM/                                        |           |                     |
| Total                                          | URBAN     | RURAL               |
| Significance Level: 95%                        | a         | ~b                  |
| Unweighted total                               | 140       | 117                 |
| Effective Weighted Sample                      | 119       | 98                  |
| Total                                          | 122       | 104                 |
| I always use in the home                       | 41        | 34                  |
| 34%                                            | 33%       | **                  |
| I mainly use in the home                       | 17        | 16                  |
| 14%                                            | 15%       | **                  |
| I use equally in the home and outside the home | 36        | 32                  |
| 29%                                            | 31%       | **                  |
| I mainly use outside the home                  | 21        | 18                  |
| 17%                                            | 17%       | **                  |
| I always use outside the home                  | 5         | 3                   |
| 4%                                             | 3%        | **                  |
| Don't know                                     |           |                     |
| 1                                              | 1         | **                  |
| 1%                                             | 1%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe13 (Qe32). Showcard In Which Of These Places Do You Use Mobile Broadband To Access The Internet Outside Of The Home? (Multi Code)

Base : Those who use mobile broadband to access the internet outside the home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
87
52
35
13
22
40
12
11
8
8
19
26
30
6
24
60
14
6
7
Effective Weighted Sample
72
43
29
11
19
34
9
9
7
6
16
21
27
5
19
54
14
5
7
Total
80
48
32
11
24
35
9
11
7
7
21
24
28
5
21
65
10
3
2
When travelling (e.g. on a train or in a car)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g. pub/restaurant/ theatre/ shopping centre)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/ family)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe13 (Qe32). Showcard In Which Of These Places Do You Use Mobile Broadband To Access The Internet Outside Of The Home? (Multi Code)

Base : Those who use mobile broadband to access the internet outside the home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
87
73
14
58
29
64
23
Effective Weighted Sample
72
60
12
49
24
55
18
Total
80
68
11
58
22
56
24
When travelling (e.g. on a train or in a car)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Outdoors
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Indoor public spaces (e.g. pub/restaurant/ theatre/
shopping centre)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
At your work place
**
**
**
**
**
**
**
**
**
**
**
**
**
**
In other people's home (e.g. friends/ family)
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe14 (Qe3B). How Many People Aged 16 Or Over In Your Household (Including Yourself) Could Access The Fixed Broadband Connection In Your Home If They Wanted To?

Base : Those with fixed broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1807
891
916
277
323
716
491
148
174
229
360
471
579
353
400
1326
152
152
177
Effective Weighted Sample
1497
745
753
232
272
596
413
118
142
189
298
394
486
296
331
1186
147
136
168
Total
1565
766
799
249
322
631
363
118
139
196
343
466
504
281
310
1329
118
72
45
1
111
33
77
16
24
34
38
28
13
14
10
18
44
12
37
92
10
4
5
7%
4%
10%
6%
7%
5%
10%
23%
10%
7%
3%
4%
9%
4%
12%
7%
8%
5%
12%
a
e
hij
j
j
km
km
o
2
870
434
436
55
216
357
242
63
89
127
220
269
278
156
164
733
72
42
23
56%
57%
55%
22%
67%
57%
66%
54%
64%
65%
64%
58%
55%
56%
53%
55%
61%
58%
50%
ce
c
ce
g
r
3
309
155
154
83
35
132
60
14
23
35
60
93
88
63
64
268
20
13
9
20%
20%
19%
33%
11%
21%
16%
12%
17%
18%
18%
20%
17%
23%
21%
20%
17%
18%
21%
def
d
d
4
190
93
96
61
34
79
17
5
7
14
41
65
66
35
23
168
9
8
4
12%
12%
12%
24%
10%
12%
5%
4%
5%
7%
12%
14%
13%
13%
8%
13%
8%
11%
9%
def
f
f
gh
n
n
n
5 or more
72
46
26
33
11
24
5
8
2
5
10
17
27
13
15
59
4
4
4
5%
6%
3%
13%
3%
4%
1%
7%
1%
2%
3%
4%
5%
5%
5%
4%
4%
6%
9%
b
def
f
h
o
Don't know
13
4
10
2
3
6
3
-
5
2
2
4
1
1
7
9
3
1
-
1%
*%
1%
1%
1%
1%
1%
-%
4%
1%
*%
1%
*%
*%
2%
1%
3%
1%
-%
gj
l
or
Mean number of people
2.5
2.6
2.4
3.1
2.3
2.5
2.2
2.2
2.1
2.3
2.5
2.5
2.5
2.6
2.3
2.5
2.3
2.5
2.5
b
def
f
df
h
ghi
n
n
n
Standard deviation
1.06
1.09
1.02
1.29
1.03
1.01
.78
1.40
.88
.85
.93
.96
1.10
1.08
1.13
1.04
1.16
1.23
1.19
Standard error
.02
.04
.03
.08
.06
.04
.04
.12
.07
.06
.05
.04
.05
.06
.06
.03
.09
.10
.09
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe14 (Qe3B). How Many People Aged 16 Or Over In Your Household (Including Yourself) Could Access The Fixed Broadband Connection In Your Home If They Wanted To?

Base : Those with fixed broadband at home where there is more than one person in household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1807
1485
322
1046
755
1146
661
Effective Weighted Sample
1497
1241
265
882
642
963
535
Total
1565
1335
229
1015
544
991
574
1
111
100
11
61
50
62
49
7%
7%
5%
6%
9%
6%
9%
c
2
870
729
141
589
278
573
297
56%
55%
62%
58%
51%
58%
52%
a
d
f
3
309
261
48
191
119
195
114
20%
20%
21%
19%
22%
20%
20%
4
190
165
25
127
62
121
69
12%
12%
11%
13%
11%
12%
12%
5 or more
72
68
4
40
31
35
37
5%
5%
2%
4%
6%
4%
6%
b
e
Don't know
13
13
1
8
5
4
9
1%
1%
*%
1%
1%
*%
2%
e
Mean number of people
2.5
2.5
2.4
2.5
2.5
2.5
2.5
b
Standard deviation
1.06
1.09
.88
1.01
1.16
1.00
1.17
Standard error
.02
.03
.05
.03
.04
.03
.05
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe15 (Qe3A). How Many People Aged 16 Or Over In Your Household (Including Yourself) Could Access The Mobile Broadband Connection In Your Home If They Wanted To?

Base : Those with mobile broadband at home where there is more than one person in household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
147
79
68
30
29
65
23
20
17
18
25
35
43
23
45
109
20
12
6
Effective Weighted Sample
126
68
58
27
25
56
20
16
15
15
22
30
38
20
38
97
20
10
6
Total
131
71
60
29
31
53
18
16
13
15
27
34
38
19
38
108
15
6
2
1
26
**
**
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
20%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
2
63
**
**
**
**
**
**
**
**
**
**
**
**
**
**
51
**
**
**
48%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
47%
**
**
**
3
21
**
**
**
**
**
**
**
**
**
**
**
**
**
**
18
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
17%
**
**
**
4
13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11
**
**
**
10%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
11%
**
**
**
5 or more
5
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
Don't know
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Mean number of people
2.2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2.2
**
**
**
Standard deviation
1.13
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1.10
**
**
**
Standard error
.09
**
**
**
**
**
**
**
**
**
**
**
**
**
**
.11
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe15 (Qe3A). How Many People Aged 16 Or Over In Your Household (Including Yourself) Could Access The Mobile Broadband Connection In Your Home If They Wanted To?

Base : Those with mobile broadband at home where there is more than one person in household

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | ~b                  |
| Unweighted total                | 147       | 124                 |
| Effective Weighted Sample       | 126       | 106                 |
| Total                           | 131       | 111                 |
| 1                               | 26        | 23                  |
| 20%                             | 20%       | **                  |
| 2                               | 63        | 56                  |
| 48%                             | 50%       | **                  |
| 3                               | 21        | 16                  |
| 16%                             | 14%       | **                  |
| 4                               | 13        | 11                  |
| 10%                             | 10%       | **                  |
| 5 or more                       | 5         | 4                   |
| 3%                              | 4%        | **                  |
| Don't know                      |           |                     |
| 4                               | 2         | **                  |
| 3%                              | 2%        | **                  |
| Mean number of people           | 2.2       | 2.2                 |
| Standard deviation              | 1.13      | 1.12                |
| Standard error                  | .09       | .10                 |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
General surfing/ browsing the internet
1635
808
827
271
356
637
371
166
166
218
333
471
529
270
362
1369
140
81
45
85%
87%
83%
88%
87%
86%
81%
77%
81%
86%
92%
88%
87%
81%
82%
85%
90%
88%
83%
b
f
f
f
g
ghi
mn
mn
Sending and receiving e-mail
1599
774
825
251
354
626
368
148
159
214
337
489
528
246
333
1355
128
77
39
83%
84%
83%
82%
87%
84%
80%
69%
78%
85%
93%
92%
86%
74%
76%
84%
82%
83%
72%
f
g
g
ghi
lmn
mn
r
r
r
Purchasing goods/services/ tickets etc.
1219
584
635
193
275
488
262
103
135
174
287
392
411
186
229
1034
93
59
33
63%
63%
64%
63%
67%
66%
57%
48%
66%
69%
79%
73%
67%
56%
52%
64%
60%
64%
61%
f
f
g
g
ghi
lmn
mn
Banking
1117
538
579
163
281
450
223
79
118
158
275
383
372
173
190
956
82
53
27
58%
58%
58%
53%
69%
60%
48%
37%
58%
62%
76%
72%
61%
52%
43%
59%
52%
58%
50%
cef
cf
g
g
ghi
lmn
mn
n
r
Using social networking sites (such as Facebook, LinkedIn or Bebo)
955
419
535
212
276
363
104
101
97
121
206
261
329
151
213
801
74
50
29
50%
45%
54%
69%
68%
49%
23%
47%
47%
48%
57%
49%
54%
46%
48%
50%
47%
55%
54%
a
ef
ef
f
ghi
m
Communicating via instant messaging e.g. Facebook Chat, MSN Messenger, Skype Chat
912
427
485
194
248
352
117
93
81
114
196
273
301
147
190
772
67
44
29
47%
46%
49%
63%
61%
47%
25%
44%
39%
45%
54%
51%
49%
44%
43%
48%
43%
48%
53%
ef
ef
f
ghi
n
n
p
Finding/ downloading information for work/ business
825
435
390
110
202
372
141
58
63
105
237
303
282
112
126
703
71
34
17
43%
47%
39%
36%
50%
50%
31%
27%
31%
41%
65%
57%
46%
34%
28%
43%
46%
37%
31%
b
cf
cf
gh
ghi
lmn
mn
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Watching video clips/ webcasts (e.g. YouTube or X Factor)
723
372
351
155
193
278
97
57
71
84
172
230
242
114
137
616
59
30
19
38%
40%
35%
50%
47%
37%
21%
27%
34%
33%
47%
43%
40%
34%
31%
38%
38%
32%
35%
b
ef
ef
f
ghi
mn
n
Using local council/ Government sites,
e.g. to find information, to complete
processes such as tax returns, to contact local MP
674
334
340
68
157
289
160
45
74
86
175
249
217
90
118
591
42
31
10
35%
36%
34%
22%
38%
39%
35%
21%
36%
34%
48%
47%
36%
27%
27%
37%
27%
34%
18%
c
c
c
g
g
ghi
lmn
mn
pr
r
r
To find information on health related issues e.g. NHS Direct/ NHS 24
667
293
374
80
164
279
144
48
76
81
162
223
223
107
114
592
36
25
14
35%
32%
38%
26%
40%
38%
31%
22%
37%
32%
45%
42%
37%
32%
26%
37%
23%
28%
26%
a
cf
cf
g
g
gi
mn
n
n
pqr
Playing games online/ interactively
628
342
286
161
174
209
84
76
71
84
116
143
204
121
158
523
54
35
16
33%
37%
29%
52%
43%
28%
18%
36%
35%
33%
32%
27%
34%
37%
36%
32%
35%
38%
30%
b
def
ef
f
k
k
k
Watching catch-up TV (such as BBC iPlayer, Sky Player, ITV Player)
606
303
302
117
144
234
110
33
65
72
149
226
188
84
108
527
41
20
18
32%
33%
30%
38%
35%
31%
24%
15%
32%
28%
41%
42%
31%
25%
24%
33%
26%
21%
33%
ef
f
f
g
g
ghi
lmn
n
q
q
Downloading music files, movies or video clips
588
313
275
125
165
225
72
42
59
74
142
204
191
86
108
500
52
20
17
31%
34%
28%
41%
40%
30%
16%
19%
29%
29%
39%
38%
31%
26%
24%
31%
33%
22%
32%
b
ef
ef
f
g
g
ghi
lmn
n
q
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Finding/ downloading information for school/ college/ university/ homework
518
231
287
135
123
205
55
50
52
60
115
178
181
75
85
445
38
22
14
27%
25%
29%
44%
30%
28%
12%
23%
25%
24%
32%
33%
30%
23%
19%
27%
24%
24%
26%
def
f
f
gi
mn
mn
Trading/ auctions
507
261
245
64
122
249
72
37
40
76
146
163
176
82
86
445
35
20
6
26%
28%
25%
21%
30%
33%
16%
17%
19%
30%
40%
31%
29%
25%
19%
28%
22%
22%
12%
cf
cf
gh
ghi
n
n
r
r
r
Uploading/ adding content to the internet e.g. photos, videos, blog posts
471
224
248
96
132
175
67
36
52
56
124
157
149
75
89
408
32
17
15
25%
24%
25%
31%
32%
24%
15%
17%
25%
22%
34%
29%
24%
23%
20%
25%
20%
18%
28%
ef
ef
f
g
ghi
mn
q
q
Watching live TV programmes
447
247
200
97
109
172
69
31
54
53
107
147
147
73
80
386
33
15
13
23%
27%
20%
32%
27%
23%
15%
15%
26%
21%
29%
28%
24%
22%
18%
24%
21%
17%
23%
b
ef
f
f
g
gi
n
n
q
Making voice calls using a VoIP service e.g. Skype
440
233
208
73
97
187
84
30
38
49
110
162
148
61
69
384
32
14
9
23%
25%
21%
24%
24%
25%
18%
14%
19%
19%
30%
30%
24%
18%
16%
24%
21%
16%
18%
b
f
f
ghi
lmn
mn
q
Accessing news
388
209
179
53
84
167
83
26
36
58
111
145
131
49
63
337
29
17
4
20%
23%
18%
17%
21%
22%
18%
12%
17%
23%
31%
27%
21%
15%
14%
21%
19%
19%
8%
b
g
ghi
lmn
mn
r
r
r
Using Twitter (browsing/ reading site)
356
190
166
101
99
133
23
24
32
46
86
120
127
43
67
285
40
21
10
19%
21%
17%
33%
24%
18%
5%
11%
16%
18%
24%
22%
21%
13%
15%
18%
25%
23%
19%
b
def
ef
f
g
gh
mn
mn
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Listening to radio
352
198
154
53
94
150
56
20
35
37
94
123
109
56
63
306
26
11
10
18%
21%
15%
17%
23%
20%
12%
9%
17%
15%
26%
23%
18%
17%
14%
19%
16%
12%
18%
b
f
f
f
g
ghi
lmn
q
Downloading films (Video on Demand) e.g. LoveFilm, Netflix
237
138
99
58
74
86
19
14
29
25
62
84
82
25
45
205
18
7
7
12%
15%
10%
19%
18%
12%
4%
7%
14%
10%
17%
16%
13%
8%
10%
13%
11%
8%
12%
b
ef
ef
f
g
gi
mn
m
Using Twitter (account holder, posting on site)
228
125
103
66
62
89
11
9
15
27
60
88
76
29
34
194
17
9
7
12%
14%
10%
21%
15%
12%
2%
4%
7%
11%
16%
16%
13%
9%
8%
12%
11%
10%
12%
b
def
f
f
g
ghi
mn
n
Streamed audio services (free) e.g. Spotify (free) or Deezer (free)
154
97
56
41
44
57
12
13
16
21
36
54
56
15
29
133
12
3
5
8%
10%
6%
13%
11%
8%
3%
6%
8%
8%
10%
10%
9%
5%
7%
8%
8%
4%
10%
b
ef
f
f
m
m
q
q
Communicating via chat rooms e.g. virtual assistance on a website, chatting on online dating sites
124
66
58
20
44
51
9
19
18
13
29
33
45
15
31
100
12
8
3
6%
7%
6%
7%
11%
7%
2%
9%
9%
5%
8%
6%
7%
5%
7%
6%
8%
9%
6%
f
ef
f
Real time gambling
108
66
42
26
36
40
6
9
9
20
25
21
43
15
29
87
16
3
2
6%
7%
4%
9%
9%
5%
1%
4%
4%
8%
7%
4%
7%
4%
7%
5%
10%
3%
4%
b
f
ef
f
k
oqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Streamed audio services (subscription) e.g. Spotify Premium or Deezer Premium
72
44
28
17
26
26
3
7
6
11
19
25
28
9
10
58
9
3
2
4%
5%
3%
5%
6%
3%
1%
3%
3%
4%
5%
5%
5%
3%
2%
4%
6%
3%
3%
b
f
ef
f
n
n
Other
20
9
11
2
1
3
13
6
4
3
2
3
5
4
8
14
5
*
-
1%
1%
1%
1%
*%
*%
3%
3%
2%
1%
1%
1%
1%
1%
2%
1%
3%
*%
-%
de
j
oqr
None of these
42
14
29
5
4
17
17
7
8
5
4
3
13
11
14
38
1
2
1
2%
1%
3%
1%
1%
2%
4%
3%
4%
2%
1%
1%
2%
3%
3%
2%
*%
2%
2%
a
d
j
k
k
k
Don't know
7
3
4
1
2
3
2
3
2
2
-
1
1
2
2
6
1
*
-
*%
*%
*%
*%
*%
*%
*%
2%
1%
1%
-%
*%
*%
*%
1%
*%
*%
*%
-%
j

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
General surfing/ browsing the internet
1635
1396
239
1051
578
1011
623
85%
85%
87%
87%
82%
85%
86%
d
Sending and receiving e-mail
1599
1369
230
1043
551
1004
595
83%
83%
84%
86%
78%
84%
82%
d
Purchasing goods/services/ tickets etc.
1219
1031
188
811
405
800
419
63%
63%
68%
67%
57%
67%
58%
a
d
f
Banking
1117
956
162
797
316
718
399
58%
58%
59%
66%
45%
60%
55%
d
f
Using social networking sites (such as Facebook, LinkedIn or Bebo)
955
816
139
640
313
562
392
50%
50%
51%
53%
44%
47%
54%
d
e
Communicating via instant messaging e.g. Facebook Chat, MSN Messenger, Skype Chat
912
769
143
598
310
547
365
47%
47%
52%
50%
44%
46%
50%
d
Finding/ downloading information for work/ business
825
712
113
642
182
521
303
43%
43%
41%
53%
26%
44%
42%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Watching video clips/ webcasts (e.g. YouTube or X Factor)
723
616
107
479
244
430
293
38%
37%
39%
40%
34%
36%
40%
d
Using local council/ Government sites, e.g. to find
information, to complete processes such as tax returns,
to contact local MP
674
584
90
463
210
407
267
35%
35%
33%
38%
30%
34%
37%
d
To find information on health related issues e.g. NHS Direct/ NHS 24
667
579
89
451
215
418
250
35%
35%
32%
37%
30%
35%
34%
d
Playing games online/ interactively
628
533
95
387
240
380
248
33%
32%
35%
32%
34%
32%
34%
Watching catch-up TV (such as BBC iPlayer, Sky Player, ITV Player)
606
504
102
407
198
386
219
32%
31%
37%
34%
28%
32%
30%
a
d
Downloading music files, movies or video clips
588
505
84
400
189
363
226
31%
31%
31%
33%
27%
30%
31%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Finding/ downloading information for school/ college/ university/ homework
518
454
64
317
201
301
217
27%
28%
23%
26%
28%
25%
30%
e
Trading/ auctions
507
430
76
360
145
336
171
26%
26%
28%
30%
21%
28%
23%
d
f
Uploading/ adding content to the internet e.g. photos, videos, blog posts
471
410
62
323
149
277
194
25%
25%
23%
27%
21%
23%
27%
d
Watching live TV programmes
447
386
61
304
142
289
158
23%
23%
22%
25%
20%
24%
22%
d
Making voice calls using a VoIP service e.g. Skype
440
383
57
298
140
264
176
23%
23%
21%
25%
20%
22%
24%
d
Accessing news
388
334
54
269
119
234
154
20%
20%
20%
22%
17%
20%
21%
d
Using Twitter (browsing/ reading site)
356
312
44
245
110
206
150
19%
19%
16%
20%
16%
17%
21%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Listening to radio
352
302
50
250
101
211
142
18%
18%
18%
21%
14%
18%
19%
d
Downloading films (Video on Demand) e.g. LoveFilm, Netflix
237
201
36
171
66
154
83
12%
12%
13%
14%
9%
13%
11%
d
Using Twitter (account holder, posting on site)
228
200
28
158
69
129
99
12%
12%
10%
13%
10%
11%
14%
d
Streamed audio services (free) e.g. Spotify (free) or Deezer (free)
154
138
16
107
47
85
69
8%
8%
6%
9%
7%
7%
10%
Communicating via chat rooms e.g. virtual assistance on a website, chatting on online dating sites
124
113
11
85
38
69
54
6%
7%
4%
7%
5%
6%
7%
b
Real time gambling
108
97
10
79
28
65
43
6%
6%
4%
7%
4%
5%
6%
d
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe16 (Qe5A). Showcard Which, If Any, Of These Do You Use The Internet For? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Streamed audio services (subscription) e.g. Spotify Premium or Deezer Premium
72
65
6
51
20
39
33
4%
4%
2%
4%
3%
3%
5%
Other
20
16
4
6
14
13
7
1%
1%
1%
*%
2%
1%
1%
c
None of these
42
38
4
18
24
26
16
2%
2%
1%
2%
3%
2%
2%
c
Don't know
7
5
1
3
3
5
2
*%
*%
*%
*%
*%
*%
*%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
General surfing/ browsing the internet
1506
742
765
252
337
590
327
150
150
202
305
443
482
250
329
1271
120
72
43
78%
80%
77%
82%
83%
79%
71%
70%
73%
80%
84%
83%
79%
76%
74%
79%
77%
78%
79%
f
f
f
g
gh
mn
Sending and receiving e-mail
1371
662
709
208
313
539
312
115
130
178
301
439
456
212
262
1166
105
68
33
71%
72%
71%
68%
77%
72%
68%
54%
63%
70%
83%
82%
75%
64%
59%
72%
67%
74%
60%
cf
g
g
ghi
lmn
mn
r
r
Banking
871
420
451
110
218
358
185
64
93
130
223
309
292
129
140
750
61
37
23
45%
45%
45%
36%
53%
48%
40%
30%
45%
51%
61%
58%
48%
39%
32%
46%
39%
40%
44%
cf
cf
g
g
ghi
lmn
mn
n
p
Using social networking sites (such as Facebook, LinkedIn or Bebo)
813
352
461
188
247
293
85
88
87
103
180
224
279
128
183
686
59
42
26
42%
38%
46%
61%
60%
39%
19%
41%
43%
41%
50%
42%
46%
39%
41%
42%
37%
46%
49%
a
ef
ef
f
i
m
p
Communicating via instant messaging e.g. Facebook Chat, MSN Messenger, Skype Chat
683
319
364
154
192
258
78
67
61
87
138
199
233
115
135
586
42
31
23
36%
35%
37%
50%
47%
35%
17%
31%
30%
34%
38%
37%
38%
35%
30%
36%
27%
34%
42%
ef
ef
f
n
n
p
p
Purchasing goods/services/ tickets etc.
634
290
344
104
136
263
130
41
67
83
168
211
214
94
113
540
43
33
18
33%
31%
35%
34%
33%
35%
28%
19%
33%
33%
46%
40%
35%
28%
26%
33%
28%
35%
34%
f
g
g
ghi
mn
mn
Finding/ downloading information for work/ business
578
318
260
75
142
269
92
36
45
68
177
219
202
77
79
503
42
21
12
30%
34%
26%
25%
35%
36%
20%
17%
22%
27%
49%
41%
33%
23%
18%
31%
27%
23%
23%
b
cf
cf
g
ghi
lmn
mn
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Watching video clips/ webcasts (e.g. YouTube or X Factor)
498
270
228
121
144
182
51
41
52
54
112
155
167
76
100
440
28
19
11
26%
29%
23%
39%
35%
24%
11%
19%
25%
21%
31%
29%
27%
23%
23%
27%
18%
21%
20%
b
ef
ef
f
gi
n
pr
Playing games online/ interactively
446
242
204
117
124
149
56
56
50
62
79
100
135
93
116
373
39
23
11
23%
26%
21%
38%
30%
20%
12%
26%
24%
25%
22%
19%
22%
28%
26%
23%
25%
25%
21%
b
def
ef
f
kl
k
Watching catch-up TV (such as BBC iPlayer, Sky Player, ITV Player)
351
175
176
82
91
121
57
21
34
46
87
117
117
58
59
301
25
13
12
18%
19%
18%
27%
22%
16%
12%
10%
17%
18%
24%
22%
19%
18%
13%
19%
16%
15%
22%
ef
ef
g
g
gh
n
n
Finding/ downloading information for school/ college/ university/ homework
328
149
179
103
68
123
35
38
29
34
65
110
121
50
47
289
19
12
7
17%
16%
18%
33%
17%
16%
8%
18%
14%
13%
18%
21%
20%
15%
11%
18%
12%
13%
14%
def
f
f
mn
n
Downloading music files, movies or video clips
290
167
123
71
80
103
36
16
29
42
67
98
92
53
47
249
20
10
11
15%
18%
12%
23%
20%
14%
8%
8%
14%
17%
18%
18%
15%
16%
11%
15%
13%
11%
20%
b
ef
ef
f
g
g
g
n
n
n
pq
Uploading/ adding content to the internet e.g. photos, videos, blog posts
273
128
145
58
71
108
35
21
28
34
79
87
91
41
53
235
15
12
11
14%
14%
15%
19%
17%
15%
8%
10%
13%
13%
22%
16%
15%
12%
12%
15%
9%
13%
20%
f
f
f
ghi
p
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Accessing news
267
147
120
28
63
114
62
17
29
39
79
104
92
38
34
231
21
11
4
14%
16%
12%
9%
15%
15%
13%
8%
14%
15%
22%
19%
15%
11%
8%
14%
14%
12%
7%
b
c
c
g
g
gh
mn
n
r
r
Watching live TV programmes
258
148
110
64
64
98
32
20
31
28
57
83
81
47
47
225
18
8
7
13%
16%
11%
21%
16%
13%
7%
9%
15%
11%
16%
16%
13%
14%
11%
14%
12%
9%
14%
b
ef
f
f
g
n
Making voice calls using a VoIP service e.g. Skype
251
127
124
51
54
103
43
17
17
28
56
91
91
32
36
218
19
8
5
13%
14%
12%
17%
13%
14%
9%
8%
8%
11%
15%
17%
15%
10%
8%
13%
12%
9%
10%
f
f
gh
mn
mn
Trading/ auctions
247
126
120
29
53
123
42
20
24
45
74
74
90
43
41
220
13
9
4
13%
14%
12%
9%
13%
16%
9%
9%
12%
18%
20%
14%
15%
13%
9%
14%
8%
10%
8%
cf
g
gh
n
n
pr
Using Twitter (browsing/ reading site)
241
131
111
76
62
89
13
14
19
28
66
78
96
28
39
198
23
11
9
13%
14%
11%
25%
15%
12%
3%
7%
9%
11%
18%
15%
16%
9%
9%
12%
15%
12%
17%
def
f
f
ghi
mn
mn
Using local council/ Government sites, e.g. to find information, to complete processes such as tax returns, to contact local MP
238
125
113
23
51
113
50
18
24
33
67
83
83
32
40
205
17
11
4
12%
13%
11%
8%
13%
15%
11%
9%
12%
13%
18%
16%
14%
10%
9%
13%
11%
12%
8%
c
cf
gh
mn
n
To find information on health related issues e.g. NHS Direct/ NHS 24
212
98
114
23
44
89
56
13
27
27
50
61
77
40
34
186
15
6
6
11%
11%
11%
8%
11%
12%
12%
6%
13%
11%
14%
11%
13%
12%
8%
12%
9%
6%
11%
c
c
g
g
n
n
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Listening to radio
205
120
85
33
54
87
31
11
17
23
53
76
59
37
34
178
15
6
7
11%
13%
9%
11%
13%
12%
7%
5%
8%
9%
15%
14%
10%
11%
8%
11%
10%
6%
12%
b
f
f
gh
ln
Using Twitter (account holder, posting on site)
166
96
70
55
43
62
7
7
9
19
48
59
64
20
24
143
11
7
6
9%
10%
7%
18%
10%
8%
1%
3%
4%
8%
13%
11%
10%
6%
5%
9%
7%
7%
11%
b
def
f
f
g
ghi
mn
mn
Downloading films (Video on Demand) e.g. LoveFilm, Netflix
149
92
56
37
49
52
11
9
13
18
49
51
56
18
25
130
8
5
5
8%
10%
6%
12%
12%
7%
2%
4%
6%
7%
14%
9%
9%
5%
6%
8%
5%
6%
9%
b
ef
ef
f
ghi
mn
mn
Streamed audio services (free) e.g. Spotify (free) or Deezer (free)
84
54
31
28
18
31
8
8
10
11
16
28
30
10
17
74
5
2
3
4%
6%
3%
9%
4%
4%
2%
4%
5%
4%
4%
5%
5%
3%
4%
5%
3%
2%
5%
b
def
f
f
Communicating via chat rooms e.g. virtual assistance on a website, chatting on online dating sites
72
40
31
12
24
33
3
12
12
5
17
16
25
10
20
59
5
5
3
4%
4%
3%
4%
6%
4%
1%
6%
6%
2%
5%
3%
4%
3%
5%
4%
3%
6%
5%
f
f
f
i
i
Real time gambling
43
29
14
12
19
11
1
4
4
9
12
5
18
7
13
33
8
1
1
2%
3%
1%
4%
5%
2%
*%
2%
2%
4%
3%
1%
3%
2%
3%
2%
5%
1%
2%
b
ef
ef
f
k
k
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2237
1094
1143
345
413
859
620
274
256
289
387
547
699
421
566
1631
203
192
211
Effective Weighted Sample
1857
913
945
290
348
712
526
226
212
238
319
456
587
354
472
1457
196
172
200
Total
1920
925
995
307
408
745
460
214
205
253
364
534
610
331
441
1618
156
92
54
Streamed audio services (subscription) e.g. Spotify Premium or Deezer Premium
38
26
11
9
15
11
2
5
4
6
10
11
16
6
4
32
4
1
*
2%
3%
1%
3%
4%
1%
*%
3%
2%
2%
3%
2%
3%
2%
1%
2%
3%
1%
1%
b
f
ef
n
Other
13
6
8
1
1
1
10
5
4
1
1
2
2
2
7
9
4
*
-
1%
1%
1%
*%
*%
*%
2%
2%
2%
1%
*%
*%
*%
1%
2%
1%
3%
*%
-%
cde
j
kl
or
None of these
42
14
29
5
4
17
17
7
8
5
4
3
13
11
14
38
1
2
1
2%
1%
3%
1%
1%
2%
4%
3%
4%
2%
1%
1%
2%
3%
3%
2%
*%
2%
2%
a
d
j
k
k
k
Don't know
7
3
4
1
2
3
2
3
2
2
-
1
1
2
2
6
1
*
-
*%
*%
*%
*%
*%
*%
*%
2%
1%
1%
-%
*%
*%
*%
1%
*%
*%
*%
-%
j

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
General surfing/ browsing the internet
1506
1291
215
974
527
923
583
78%
78%
78%
81%
74%
77%
80%
d
Sending and receiving e-mail
1371
1171
201
907
459
856
516
71%
71%
73%
75%
65%
72%
71%
d
Banking
871
739
132
623
244
551
320
45%
45%
48%
52%
34%
46%
44%
d
Using social networking sites (such as Facebook, LinkedIn or Bebo)
813
692
122
544
269
478
335
42%
42%
44%
45%
38%
40%
46%
d
e
Communicating via instant messaging e.g. Facebook Chat, MSN Messenger, Skype Chat
683
579
104
444
238
415
268
36%
35%
38%
37%
34%
35%
37%
Purchasing goods/services/ tickets etc.
634
524
110
437
195
439
195
33%
32%
40%
36%
28%
37%
27%
a
d
f
Finding/ downloading information for work/ business
578
498
80
460
118
376
202
30%
30%
29%
38%
17%
32%
28%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Watching video clips/ webcasts (e.g. YouTube or X Factor)
498
430
67
321
176
289
209
26%
26%
25%
27%
25%
24%
29%
e
Playing games online/ interactively
446
375
71
269
177
273
173
23%
23%
26%
22%
25%
23%
24%
Watching catch-up TV (such as BBC iPlayer, Sky Player, ITV Player)
351
294
57
234
117
226
125
18%
18%
21%
19%
17%
19%
17%
Finding/ downloading information for school/ college/ university/ homework
328
288
41
185
143
191
138
17%
17%
15%
15%
20%
16%
19%
c
Downloading music files, movies or video clips
290
249
41
197
93
178
112
15%
15%
15%
16%
13%
15%
15%
Uploading/ adding content to the internet e.g. photos, videos, blog posts
273
234
39
190
83
172
101
14%
14%
14%
16%
12%
14%
14%
d
Accessing news
267
228
39
187
80
174
93
14%
14%
14%
15%
11%
15%
13%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Watching live TV programmes
258
226
32
172
86
166
92
13%
14%
12%
14%
12%
14%
13%
Making voice calls using a VoIP service e.g. Skype
251
222
29
169
81
147
104
13%
13%
11%
14%
11%
12%
14%
Trading/ auctions
247
206
40
177
69
175
71
13%
13%
15%
15%
10%
15%
10%
d
f
Using Twitter (browsing/ reading site)
241
209
32
159
82
146
96
13%
13%
12%
13%
12%
12%
13%
Using local council/ Government sites, e.g. to find information, to complete processes such as tax returns, to contact local MP
238
199
38
166
71
151
86
12%
12%
14%
14%
10%
13%
12%
d
To find information on health related issues e.g. NHS Direct/ NHS 24
212
178
34
139
73
139
73
11%
11%
12%
12%
10%
12%
10%
Listening to radio
205
173
32
145
60
122
83
11%
11%
12%
12%
8%
10%
11%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2237
1849
388
1255
975
1397
840
Effective Weighted Sample
1857
1548
320
1058
829
1176
683
Total
1920
1646
274
1207
707
1194
726
Using Twitter (account holder, posting on site)
166
148
19
114
53
92
74
9%
9%
7%
9%
7%
8%
10%
Downloading films (Video on Demand) e.g. LoveFilm, Netflix
149
129
20
107
42
95
53
8%
8%
7%
9%
6%
8%
7%
d
Streamed audio services (free) e.g. Spotify (free) or Deezer (free)
84
73
11
50
34
46
38
4%
4%
4%
4%
5%
4%
5%
Communicating via chat rooms e.g. virtual assistance on a website, chatting on online dating sites
72
64
8
52
20
45
27
4%
4%
3%
4%
3%
4%
4%
Real time gambling
43
39
4
32
11
29
14
2%
2%
1%
3%
2%
2%
2%
Streamed audio services (subscription) e.g. Spotify Premium or Deezer Premium
38
36
2
25
12
16
22
2%
2%
1%
2%
2%
1%
3%
e
Other
13
10
3
2
11
9
4
1%
1%
1%
*%
2%
1%
1%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe17 (Qe5B) Showcard And, Which, If Any, Of These Activities Have You Used The Internet For In The Last Week? (Multi Code)

Base : Those who use the internet at home or elsewhere

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2237      | 1849                |
| Effective Weighted Sample | 1857      | 1548                |
| Total                     | 1920      | 1646                |
| None of these             | 42        | 38                  |
| 2%                        | 2%        | 1%                  |
| c                         |           |                     |
| Don't know                | 7         | 5                   |
| *%                        | *%        | *%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe18 (Qenew11) Showcard What Was The Advertised Speed Of Your Fixed Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
Up to 512kb
6
4
2
*
2
1
2
-
2
2
-
1
1
2
2
3
1
2
1
*%
*%
*%
*%
1%
*%
*%
-%
1%
1%
-%
*%
*%
1%
1%
*%
*%
2%
2%
o
o
Up to 1MB
9
8
2
3
-
3
3
1
1
3
1
2
2
1
4
8
1
-
-
1%
1%
*%
1%
-%
*%
1%
*%
*%
1%
*%
*%
*%
*%
1%
1%
*%
-%
-%
b
Up to 2MB
25
15
10
2
5
10
8
1
3
3
9
8
7
8
1
20
4
*
1
1%
2%
1%
1%
2%
1%
2%
1%
2%
2%
2%
2%
1%
3%
*%
1%
3%
1%
2%
n
Up to 4MB
27
14
13
3
3
16
5
1
4
2
4
6
13
4
4
23
3
2
-
2%
2%
2%
1%
1%
2%
1%
1%
2%
1%
1%
1%
2%
1%
1%
2%
2%
2%
-%
r
Up to 8MB
70
44
25
7
11
30
21
5
8
11
18
23
22
13
11
58
6
5
1
4%
5%
3%
3%
3%
4%
5%
3%
4%
5%
5%
5%
4%
5%
3%
4%
4%
6%
2%
b
Up to 10MB
46
35
11
7
11
16
12
2
5
7
12
16
17
5
7
36
7
2
1
3%
4%
1%
3%
3%
2%
3%
1%
3%
3%
3%
3%
3%
2%
2%
2%
5%
3%
3%
b
Up to 16MB
51
37
14
4
13
24
10
6
9
4
16
16
15
8
13
42
5
2
2
3%
4%
2%
2%
4%
4%
2%
4%
5%
2%
4%
3%
3%
3%
4%
3%
4%
2%
4%
b
Up to 20MB
75
45
30
10
13
40
11
7
4
10
21
19
27
13
15
66
4
2
2
4%
5%
3%
4%
4%
6%
2%
5%
2%
4%
6%
4%
5%
4%
4%
5%
3%
3%
4%
b
f
Up to 30MB
39
22
17
8
9
14
8
5
7
5
8
12
17
4
7
34
4
*
1
2%
3%
2%
3%
3%
2%
2%
3%
4%
2%
2%
2%
3%
1%
2%
2%
3%
*%
2%
Up to 40MB
29
19
10
3
13
11
2
1
5
4
9
4
14
3
9
25
2
1
1
2%
2%
1%
1%
4%
2%
*%
1%
3%
2%
2%
1%
3%
1%
2%
2%
1%
1%
3%
ef
k
k

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe18 (Qenew11) Showcard What Was The Advertised Speed Of Your Fixed Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
Up to 50MB
36
24
12
6
11
14
5
4
3
7
7
13
14
3
7
31
2
2
*
2%
3%
1%
2%
3%
2%
1%
2%
2%
3%
2%
2%
3%
1%
2%
2%
2%
3%
*%
b
f
Up to 100MB
29
20
9
7
9
10
3
5
1
5
7
7
9
5
8
24
2
2
1
2%
2%
1%
3%
3%
2%
1%
3%
1%
2%
2%
1%
2%
2%
2%
2%
2%
2%
1%
b
f
f
Over 100MB
35
20
15
5
14
16
1
5
1
*
5
15
7
3
9
31
3
1
*
2%
2%
2%
2%
4%
2%
*%
3%
1%
*%
1%
3%
1%
1%
3%
2%
2%
2%
1%
f
f
f
i
Don't know
1241
530
711
189
216
472
364
107
119
156
242
372
390
223
254
1046
96
60
38
72%
63%
81%
74%
65%
70%
80%
72%
70%
71%
68%
73%
70%
75%
72%
72%
69%
73%
76%
a
d
de

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe18 (Qenew11) Showcard What Was The Advertised Speed Of Your Fixed Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with fixed broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2011
1655
356
1128
876
1273
738
Effective Weighted Sample
1663
1380
292
948
744
1068
596
Total
1719
1468
251
1083
630
1083
636
Up to 512kb
6
4
2
4
2
4
2
*%
*%
1%
*%
*%
*%
*%
Up to 1MB
9
5
4
6
3
6
3
1%
*%
2%
1%
*%
1%
1%
a
Up to 2MB
25
16
9
18
7
17
8
1%
1%
4%
2%
1%
2%
1%
a
Up to 4MB
27
19
8
20
7
21
7
2%
1%
3%
2%
1%
2%
1%
a
Up to 8MB
70
52
18
44
26
47
23
4%
4%
7%
4%
4%
4%
4%
a
Up to 10MB
46
41
5
32
14
28
17
3%
3%
2%
3%
2%
3%
3%
Up to 16MB
51
45
6
39
12
32
19
3%
3%
2%
4%
2%
3%
3%
d
Up to 20MB
75
67
8
54
21
40
35
4%
5%
3%
5%
3%
4%
6%
Up to 30MB
39
37
2
30
9
19
21
2%
3%
1%
3%
1%
2%
3%
e
Up to 40MB
29
28
2
23
6
15
14
2%
2%
1%
2%
1%
1%
2%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe18 (Qenew11) Showcard What Was The Advertised Speed Of Your Fixed Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with fixed broadband

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2011      | 1655                |
| Effective Weighted Sample | 1663      | 1380                |
| Total                     | 1719      | 1468                |
| Up to 50MB                | 36        | 35                  |
| 2%                        | 2%        | 1%                  |
| b                         |           |                     |
| Up to 100MB               | 29        | 29                  |
| 2%                        | 2%        | -%                  |
| b                         |           |                     |
| Over 100MB                | 35        | 33                  |
| 2%                        | 2%        | 1%                  |
| e                         |           |                     |
| Don't know                | 1241      | 1057                |
| 72%                       | 72%       | 73%                 |
| c                         | f         |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe19 (Qe11A). Showcard What Is The Actual Speed Of Your Fixed Broadband Home Internet Connection? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
512K
8
6
3
1
2
4
1
1
2
-
-
3
2
-
3
8
-
-
1
*%
1%
*%
1%
1%
1%
*%
1%
1%
-%
-%
1%
*%
-%
1%
1%
-%
-%
1%
750K
2
1
1
1
*
-
1
1
-
-
-
-
1
*
1
2
-
-
*
*%
*%
*%
*%
*%
-%
*%
*%
-%
-%
-%
-%
*%
*%
*%
*%
-%
-%
1%
1MB
8
4
4
1
3
4
1
1
*
*
4
2
3
2
1
6
1
1
-
*%
*%
1%
*%
1%
1%
*%
1%
*%
*%
1%
*%
*%
1%
*%
*%
1%
1%
-%
1.5MB
13
9
4
2
*
7
4
-
1
4
4
5
3
2
3
12
1
*
*
1%
1%
*%
1%
*%
1%
1%
-%
1%
2%
1%
1%
1%
1%
1%
1%
*%
1%
1%
2MB
24
19
5
2
4
13
6
-
1
4
9
9
7
4
4
20
3
2
-
1%
2%
1%
1%
1%
2%
1%
-%
*%
2%
2%
2%
1%
1%
1%
1%
2%
2%
-%
b
g
r
3MB
12
6
6
2
1
3
6
1
2
1
-
4
4
2
2
9
3
-
1
1%
1%
1%
1%
*%
*%
1%
1%
1%
1%
-%
1%
1%
1%
*%
1%
2%
-%
1%
j
o
4MB
42
32
10
5
6
16
15
2
4
6
13
16
10
8
9
39
2
1
-
2%
4%
1%
2%
2%
2%
3%
1%
2%
3%
4%
3%
2%
3%
3%
3%
1%
2%
-%
b
r
8MB
53
29
23
6
15
22
9
3
6
8
15
17
22
3
11
44
6
2
1
3%
4%
3%
2%
5%
3%
2%
2%
4%
4%
4%
3%
4%
1%
3%
3%
4%
2%
3%
m
m
m
10MB
43
29
14
9
5
21
7
4
4
6
9
11
17
5
9
36
6
1
*
2%
4%
2%
4%
1%
3%
2%
3%
3%
3%
2%
2%
3%
2%
2%
2%
4%
2%
1%
b
r
16MB
42
30
12
3
9
21
9
4
6
6
17
9
12
10
12
36
2
2
2
2%
4%
1%
1%
3%
3%
2%
3%
4%
3%
5%
2%
2%
3%
3%
2%
2%
3%
4%
b

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe19 (Qe11A). Showcard What Is The Actual Speed Of Your Fixed Broadband Home Internet Connection? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
20MB
35
25
10
4
9
17
5
4
2
5
14
12
11
5
6
31
2
*
1
2%
3%
1%
2%
3%
2%
1%
2%
1%
2%
4%
2%
2%
2%
2%
2%
2%
*%
2%
b
24MB
17
11
6
4
6
5
3
2
4
2
5
5
7
1
4
15
1
*
*
1%
1%
1%
1%
2%
1%
1%
1%
2%
1%
1%
1%
1%
*%
1%
1%
1%
*%
*%
50MB
37
26
11
6
7
19
4
2
7
5
5
10
13
7
7
28
5
2
1
2%
3%
1%
2%
2%
3%
1%
1%
4%
2%
1%
2%
2%
2%
2%
2%
4%
3%
2%
b
f
100MB
20
14
6
2
10
5
4
2
-
5
1
6
7
3
4
17
2
1
*
1%
2%
1%
1%
3%
1%
1%
2%
-%
2%
*%
1%
1%
1%
1%
1%
1%
2%
1%
ef
hj
Over 100MB
23
14
9
5
7
10
1
1
2
1
2
10
7
3
3
21
1
1
*
1%
2%
1%
2%
2%
1%
*%
1%
1%
*%
1%
2%
1%
1%
1%
1%
1%
1%
*%
f
f
f
Other
28
16
12
9
5
10
4
2
3
3
10
6
9
7
6
24
3
1
1
2%
2%
1%
3%
2%
1%
1%
1%
2%
2%
3%
1%
2%
2%
2%
2%
2%
1%
2%
f
Don't know
1311
564
747
192
242
501
376
119
125
164
250
388
421
233
267
1100
102
67
42
76%
67%
85%
76%
73%
74%
83%
80%
74%
74%
70%
76%
76%
79%
76%
76%
73%
82%
82%
a
cde
j
p
p

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe19 (Qe11A). Showcard What Is The Actual Speed Of Your Fixed Broadband Home Internet Connection? (Single Code)

Base : Those in a household with fixed broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2011
1655
356
1128
876
1273
738
Effective Weighted Sample
1663
1380
292
948
744
1068
596
Total
1719
1468
251
1083
630
1083
636
512K
8
2
7
5
4
8
*
*%
*%
3%
*%
1%
1%
*%
a
f
750K
2
2
-
-
2
1
1
*%
*%
-%
-%
*%
*%
*%
1MB
8
5
4
7
1
6
2
*%
*%
1%
1%
*%
1%
*%
a
1.5MB
13
6
8
10
3
12
1
1%
*%
3%
1%
*%
1%
*%
a
f
2MB
24
12
12
21
3
18
6
1%
1%
5%
2%
*%
2%
1%
a
d
3MB
12
8
4
4
9
7
5
1%
1%
2%
*%
1%
1%
1%
c
4MB
42
38
4
26
16
28
15
2%
3%
2%
2%
3%
3%
2%
8MB
53
45
7
39
13
29
24
3%
3%
3%
4%
2%
3%
4%
10MB
43
38
4
32
11
22
21
2%
3%
2%
3%
2%
2%
3%
16MB
42
37
5
32
10
29
14
2%
3%
2%
3%
2%
3%
2%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe19 (Qe11A). Showcard What Is The Actual Speed Of Your Fixed Broadband Home Internet Connection? (Single Code)

Base : Those in a household with fixed broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2011
1655
356
1128
876
1273
738
Effective Weighted Sample
1663
1380
292
948
744
1068
596
Total
1719
1468
251
1083
630
1083
636
20MB
35
33
2
23
12
21
13
2%
2%
1%
2%
2%
2%
2%
24MB
17
16
1
10
7
7
10
1%
1%
*%
1%
1%
1%
2%
50MB
37
35
2
21
16
20
17
2%
2%
1%
2%
3%
2%
3%
100MB
20
20
1
17
4
11
9
1%
1%
*%
2%
1%
1%
1%
Over 100MB
23
22
1
13
10
6
16
1%
2%
*%
1%
2%
1%
3%
e
Other
28
24
4
19
9
12
17
2%
2%
2%
2%
1%
1%
3%
e
Don't know
1311
1125
186
804
501
847
464
76%
77%
74%
74%
79%
78%
73%
c
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe20 (Qe36) Showcard What Was The Advertised Speed Of Your Mobile Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
166
90
76
30
31
76
29
29
19
18
28
40
49
24
52
122
22
15
7
Effective Weighted Sample
142
77
65
27
27
66
24
23
17
15
25
33
44
21
44
109
22
13
7
Total
146
80
66
29
33
62
21
23
15
15
30
37
43
20
43
120
17
8
2
Up to 512kb
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Up to 1MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Up to 2MB
8
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
Up to 4MB
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Up to 8MB
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Up to 10MB
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Up to 16MB
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
7
**
**
**
5%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
Up to 40MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
Up to 50MB
*
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
*%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
Over 100MB
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Don't know
117
**
**
**
**
**
**
**
**
**
**
**
**
**
**
96
**
**
**
80%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
80%
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe20 (Qe36) Showcard What Was The Advertised Speed Of Your Mobile Broadband Home Internet Connection When You Took Up Your Service? (Single Code)

Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
166
136
30
105
61
117
49
Effective Weighted Sample
142
116
27
92
52
102
41
Total
146
121
25
101
45
100
46
Up to 512kb
1
1
**
1
**
1
**
1%
1%
**
1%
**
1%
**
Up to 1MB
1
1
**
1
**
1
**
1%
1%
**
1%
**
1%
**
Up to 2MB
8
6
**
6
**
7
**
5%
5%
**
6%
**
7%
**
Up to 4MB
3
2
**
2
**
2
**
2%
2%
**
2%
**
2%
**
Up to 8MB
2
2
**
2
**
2
**
1%
2%
**
2%
**
2%
**
Up to 10MB
3
3
**
2
**
1
**
2%
2%
**
2%
**
1%
**
Up to 16MB
7
7
**
6
**
2
**
5%
6%
**
6%
**
2%
**
Up to 40MB
1
1
**
1
**
1
**
1%
1%
**
1%
**
1%
**
Up to 50MB
*
-
**
*
**
*
**
*%
-%
**
*%
**
*%
**
Over 100MB
3
3
**
3
**
2
**
2%
2%
**
3%
**
2%
**
Don't know
117
95
**
78
**
81
**
80%
79%
**
77%
**
81%
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe21 (Qe37). Showcard What Is The Actual Speed Of Your Mobile Broadband Home Internet Connection? (Single Code)

Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
166
90
76
30
31
76
29
29
19
18
28
40
49
24
52
122
22
15
7
Effective Weighted Sample
142
77
65
27
27
66
24
23
17
15
25
33
44
21
44
109
22
13
7
Total
146
80
66
29
33
62
21
23
15
15
30
37
43
20
43
120
17
8
2
512K
6
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
1MB
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
1.5MB
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
2MB
7
**
**
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
4%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4%
**
**
**
3MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
4MB
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
8MB
*
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
*%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
10MB
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
16MB
4
**
**
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
20MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
50MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
100MB
2
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe21 (Qe37). Showcard What Is The Actual Speed Of Your Mobile Broadband Home Internet Connection? (Single Code)

Base : Those in a household with mobile broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
166
90
76
30
31
76
29
29
19
18
28
40
49
24
52
122
22
15
7
Effective Weighted Sample
142
77
65
27
27
66
24
23
17
15
25
33
44
21
44
109
22
13
7
Total
146
80
66
29
33
62
21
23
15
15
30
37
43
20
43
120
17
8
2
Over 100MB
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Other
1
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-
**
**
**
*%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
-%
**
**
**
Don't know
114
**
**
**
**
**
**
**
**
**
**
**
**
**
**
95
**
**
**
78%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
79%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe21 (Qe37). Showcard What Is The Actual Speed Of Your Mobile Broadband Home Internet Connection? (Single Code)

Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
166
136
30
105
61
117
49
Effective Weighted Sample
142
116
27
92
52
102
41
Total
146
121
25
101
45
100
46
512K
6
2
**
3
**
6
**
4%
1%
**
3%
**
6%
**
1MB
2
1
**
2
**
1
**
1%
1%
**
2%
**
1%
**
1.5MB
2
2
**
2
**
1
**
2%
2%
**
2%
**
1%
**
2MB
7
6
**
4
**
7
**
4%
5%
**
4%
**
7%
**
3MB
1
-
**
1
**
1
**
1%
-%
**
1%
**
1%
**
4MB
2
2
**
1
**
1
**
1%
1%
**
1%
**
1%
**
8MB
*
*
**
-
**
*
**
*%
*%
**
-%
**
*%
**
10MB
3
2
**
3
**
1
**
2%
2%
**
2%
**
1%
**
16MB
4
4
**
4
**
-
**
3%
3%
**
4%
**
-%
**
20MB
1
1
**
-
**
-
**
1%
1%
**
-%
**
-%
**
50MB
1
1
**
1
**
1
**
1%
1%
**
1%
**
1%
**
100MB
2
2
**
2
**
2
**
1%
1%
**
2%
**
2%
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe21 (Qe37). Showcard What Is The Actual Speed Of Your Mobile Broadband Home Internet Connection? (Single Code)

Base : Those in a household with mobile broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
166
136
30
105
61
117
49
Effective Weighted Sample
142
116
27
92
52
102
41
Total
146
121
25
101
45
100
46
Over 100MB
1
1
**
1
**
-
**
1%
1%
**
1%
**
-%
**
Other
1
1
**
1
**
1
**
*%
1%
**
1%
**
1%
**
Don't know
114
97
**
77
**
79
**
78%
80%
**
77%
**
79%
**

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe22 (Qe12X). Showcard You Said You Use A Mobile Usb Stick Or Dongle To Access The Internet, Thinking About The Speed Of Your Mobile Broadband, Is This Faster, Slower Or About The Same As You Expected It To Be When You First Got It? (Single Code)

Base : Those in a household with mobile broadband

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   |             |                    |                |          |
| ~a                        | ~b          | ~c                 | ~d             | ~e       |
| Unweighted total          | 166         | 90                 | 76             | 30       |
| Effective Weighted Sample | 142         | 77                 | 65             | 27       |
| Total                     | 146         | 80                 | 66             | 29       |
| A lot faster              | 13          | **                 | **             | **       |
| 9%                        | **          | **                 | **             | **       |
| A little faster           | 13          | **                 | **             | **       |
| 9%                        | **          | **                 | **             | **       |
| About the same            | 60          | **                 | **             | **       |
| 41%                       | **          | **                 | **             | **       |
| A little slower           | 18          | **                 | **             | **       |
| 12%                       | **          | **                 | **             | **       |
| A lot slower              | 16          | **                 | **             | **       |
| 11%                       | **          | **                 | **             | **       |
| Don't know                | 25          | **                 | **             | **       |
| 17%                       | **          | **                 | **             | **       |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe22 (Qe12X). Showcard You Said You Use A Mobile Usb Stick Or Dongle To Access The Internet, Thinking About The Speed Of Your Mobile Broadband, Is This Faster, Slower Or About The Same As You Expected It To Be When You First Got It? (Single Code)

Base : Those in a household with mobile broadband

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | ~b        | c                   |
| Unweighted total          | 166       | 136                 |
| Effective Weighted Sample | 142       | 116                 |
| Total                     | 146       | 121                 |
| A lot faster              | 13        | 12                  |
| 9%                        | 10%       | **                  |
| A little faster           | 13        | 12                  |
| 9%                        | 10%       | **                  |
| About the same            | 60        | 53                  |
| 41%                       | 44%       | **                  |
| A little slower           | 18        | 14                  |
| 12%                       | 12%       | **                  |
| A lot slower              | 16        | 7                   |
| 11%                       | 6%        | **                  |
| Don't know                | 25        | 23                  |
| 17%                       | 19%       | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe23 (Qe12). Showcard Thinking About The Speed Of Your Household'S Fixed Broadband Internet, Is This Faster, Slower Or About The Same As You Expected It To Be When You First Got It? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
A lot faster
117
67
50
20
20
47
30
13
11
11
22
43
33
15
26
102
8
4
3
7%
8%
6%
8%
6%
7%
7%
8%
7%
5%
6%
8%
6%
5%
7%
7%
6%
4%
6%
A little faster
177
82
95
24
44
65
44
9
19
31
28
52
56
25
44
145
19
7
6
10%
10%
11%
9%
13%
10%
10%
6%
11%
14%
8%
10%
10%
9%
12%
10%
13%
9%
13%
gj
About the same
819
407
412
140
171
320
189
70
79
97
177
248
260
147
162
686
65
44
25
48%
49%
47%
55%
51%
47%
41%
47%
46%
44%
49%
48%
47%
50%
46%
47%
46%
53%
50%
ef
f
A little slower
207
107
100
26
32
94
55
19
23
27
53
59
61
45
40
171
24
5
6
12%
13%
11%
10%
10%
14%
12%
13%
13%
12%
15%
12%
11%
15%
11%
12%
17%
6%
13%
q
oq
q
A lot slower
132
71
61
8
25
59
40
13
12
23
27
44
49
20
19
111
7
9
5
8%
8%
7%
3%
7%
9%
9%
9%
7%
10%
7%
9%
9%
7%
5%
8%
5%
12%
9%
c
c
c
p
Don't know
267
102
165
36
40
93
98
24
26
31
52
67
96
44
60
232
18
13
5
16%
12%
19%
14%
12%
14%
22%
16%
15%
14%
15%
13%
17%
15%
17%
16%
13%
16%
10%
a
cde
r

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe23 (Qe12). Showcard Thinking About The Speed Of Your Household'S Fixed Broadband Internet, Is This Faster, Slower Or About The Same As You Expected It To Be When You First Got It? (Single Code)

Base : Those in a household with fixed broadband
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2011
1655
356
1128
876
1273
738
Effective Weighted Sample
1663
1380
292
948
744
1068
596
Total
1719
1468
251
1083
630
1083
636
A lot faster
117
106
11
83
33
60
57
7%
7%
4%
8%
5%
6%
9%
d
e
A little faster
177
155
22
103
73
98
79
10%
11%
9%
10%
12%
9%
12%
e
About the same
819
725
94
525
289
511
308
48%
49%
37%
49%
46%
47%
48%
b
A little slower
207
176
31
126
80
130
76
12%
12%
12%
12%
13%
12%
12%
A lot slower
132
82
50
89
43
101
31
8%
6%
20%
8%
7%
9%
5%
a
f
Don't know
267
224
44
156
112
182
85
16%
15%
17%
14%
18%
17%
13%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe24 (Qe35). Read Out Description Of Wireless Router. Do You Or Anyone In Your Household Use A Fixed Wireless Internet Connection At Home (Wi-Fi)? (Single Code)

Base : Those in a household with fixed broadband
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2011
986
1025
283
336
779
613
192
215
257
380
526
646
376
459
1457
180
174
200
Effective Weighted Sample
1663
823
841
236
283
644
518
155
176
213
313
438
541
315
381
1302
174
155
190
Total
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
Yes
1535
754
781
242
301
615
378
118
140
200
341
465
498
264
305
1298
128
65
44
89%
90%
88%
95%
91%
91%
83%
79%
83%
91%
95%
91%
90%
89%
87%
90%
91%
80%
87%
def
f
f
gh
ghi
q
q
No
117
54
63
9
19
39
49
18
23
14
11
32
37
21
26
96
5
12
4
7%
6%
7%
4%
6%
6%
11%
12%
13%
6%
3%
6%
7%
7%
7%
7%
4%
14%
7%
cde
j
ij
opr
Don't know
67
28
38
3
11
24
29
13
7
6
5
16
20
11
20
52
7
5
3
4%
3%
4%
1%
3%
4%
6%
8%
4%
3%
2%
3%
4%
4%
6%
4%
5%
6%
6%
ce
ij

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe24 (Qe35). Read Out Description Of Wireless Router. Do You Or Anyone In Your Household Use A Fixed Wireless Internet Connection At Home (Wi-Fi)? (Single Code)

Base : Those in a household with fixed broadband

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2011      | 1655                |
| Effective Weighted Sample | 1663      | 1380                |
| Total                     | 1719      | 1468                |
| Yes                       | 1535      | 1300                |
| 89%                       | 89%       | 94%                 |
| a                         | d         | e                   |
| No                        | 117       | 105                 |
| 7%                        | 7%        | 5%                  |
| f                         |           |                     |
| Don't know                | 67        | 63                  |
| 4%                        | 4%        | 2%                  |
| b                         | c         |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe25 (Qe11D). Showcard How Many Of These Devices Does Your Household Connect To The Fixed Wireless Internet Connection (Wi-Fi)? (Multi Code)

Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1774
877
897
268
304
702
500
155
173
231
359
475
571
328
397
1302
166
134
172
Effective Weighted Sample
1477
737
740
224
256
582
429
123
144
192
296
399
479
277
332
1164
160
120
164
Total
1535
754
781
242
301
615
378
118
140
200
341
465
498
264
305
1298
128
65
44
Laptop
1265
619
645
209
253
516
286
88
113
160
295
407
417
207
231
1066
107
54
37
82%
82%
83%
86%
84%
84%
76%
74%
81%
80%
87%
87%
84%
78%
76%
82%
84%
83%
85%
f
f
f
g
mn
n
Smartphone
692
337
355
147
168
284
93
36
60
92
176
226
226
113
125
602
48
21
22
45%
45%
45%
61%
56%
46%
25%
31%
43%
46%
52%
49%
45%
43%
41%
46%
37%
32%
49%
ef
ef
f
g
g
g
n
pq
pq
Tablet computer (e.g. iPad)
612
307
305
91
133
275
112
31
47
74
186
221
197
104
88
514
47
32
19
40%
41%
39%
38%
44%
45%
30%
26%
34%
37%
54%
48%
40%
39%
29%
40%
37%
48%
44%
f
f
f
g
ghi
lmn
n
n
Desktop PC
587
324
263
82
81
258
165
29
46
70
137
203
177
105
101
522
40
12
13
38%
43%
34%
34%
27%
42%
44%
25%
33%
35%
40%
44%
35%
40%
33%
40%
31%
18%
29%
b
cd
cd
g
g
ln
pqr
q
q
Games console
303
171
132
76
76
133
18
20
21
39
78
88
90
58
65
260
24
10
9
20%
23%
17%
31%
25%
22%
5%
17%
15%
19%
23%
19%
18%
22%
21%
20%
19%
15%
19%
b
ef
f
f
E-reader (e.g. Kindle)
209
96
114
34
45
84
47
10
12
35
69
91
55
31
30
172
26
5
7
14%
13%
15%
14%
15%
14%
12%
9%
9%
17%
20%
20%
11%
12%
10%
13%
20%
7%
15%
gh
gh
lmn
oq
q
TV set
164
86
77
28
30
78
27
6
9
26
51
62
52
26
24
139
13
6
6
11%
11%
10%
12%
10%
13%
7%
5%
6%
13%
15%
13%
10%
10%
8%
11%
10%
9%
14%
f
gh
gh
n
Netbook
151
84
67
25
30
71
26
9
11
18
44
57
44
21
26
126
16
4
4
10%
11%
9%
10%
10%
11%
7%
7%
8%
9%
13%
12%
9%
8%
9%
10%
12%
6%
10%
f
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe25 (Qe11D). Showcard How Many Of These Devices Does Your Household Connect To The Fixed Wireless Internet Connection (Wi-Fi)? (Multi Code)

Base : Those using a wireless internet connection at home
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1774
877
897
268
304
702
500
155
173
231
359
475
571
328
397
1302
166
134
172
Effective Weighted Sample
1477
737
740
224
256
582
429
123
144
192
296
399
479
277
332
1164
160
120
164
Total
1535
754
781
242
301
615
378
118
140
200
341
465
498
264
305
1298
128
65
44
Other portable/ handheld device (e.g. portable games console/ iPod Touch)
70
43
28
16
13
34
6
5
4
9
15
23
20
12
14
62
6
1
1
5%
6%
4%
7%
4%
6%
2%
5%
3%
5%
4%
5%
4%
5%
5%
5%
4%
1%
3%
f
f
f
None of these
6
2
3
-
2
2
2
2
-
-
1
1
1
2
2
6
-
-
-
*%
*%
*%
-%
1%
*%
*%
2%
-%
-%
*%
*%
*%
1%
1%
*%
-%
-%
-%
Don't know
1
*
1
-
*
1
-
*
1
-
-
-
-
*
1
1
-
*
-
*%
*%
*%
-%
*%
*%
-%
*%
*%
-%
-%
-%
-%
*%
*%
*%
-%
1%
-%
o
Mean number of types of devices
2.6
2.7
2.5
2.9
2.8
2.8
2.1
2.0
2.3
2.6
3.1
3.0
2.6
2.6
2.3
2.7
2.5
2.2
2.7
b
f
f
f
g
gh
ghi
lmn
n
n
q
q
Standard deviation
1.65
1.77
1.52
1.76
1.58
1.73
1.35
1.48
1.43
1.59
1.75
1.79
1.54
1.54
1.62
1.67
1.64
1.32
1.67
Standard error
.04
.06
.05
.11
.09
.07
.06
.12
.11
.10
.09
.08
.06
.09
.08
.05
.13
.11
.13

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe25 (Qe11D). Showcard How Many Of These Devices Does Your Household Connect To The Fixed Wireless Internet Connection (Wi-Fi)? (Multi Code)

Base : Those using a wireless internet connection at home
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1774
1449
325
1023
746
1108
666
Effective Weighted Sample
1477
1215
270
864
636
938
540
Total
1535
1300
236
986
544
952
583
Laptop
1265
1080
184
827
435
776
489
82%
83%
78%
84%
80%
81%
84%
Smartphone
692
576
116
478
212
424
269
45%
44%
49%
49%
39%
44%
46%
d
Tablet computer (e.g. iPad)
612
511
101
428
183
396
216
40%
39%
43%
43%
34%
42%
37%
d
Desktop PC
587
485
102
383
203
391
196
38%
37%
43%
39%
37%
41%
34%
f
Games console
303
256
47
206
97
166
137
20%
20%
20%
21%
18%
17%
23%
e
E-reader (e.g. Kindle)
209
175
34
142
67
135
75
14%
13%
15%
14%
12%
14%
13%
TV set
164
146
18
105
59
101
62
11%
11%
8%
11%
11%
11%
11%
Netbook
151
121
29
107
44
103
48
10%
9%
12%
11%
8%
11%
8%
Other portable/ handheld device (e.g. portable games console/ iPod Touch)
70
64
7
46
24
39
31
5%
5%
3%
5%
4%
4%
5%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qe25 (Qe11D). Showcard How Many Of These Devices Does Your Household Connect To The Fixed Wireless Internet Connection (Wi-Fi)? (Multi Code)

Base : Those using a wireless internet connection at home

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 1774      | 1449                |
| Effective Weighted Sample       | 1477      | 1215                |
| Total                           | 1535      | 1300                |
| None of these                   | 6         | 2                   |
| *%                              | *%        | 2%                  |
| a                               |           |                     |
| Don't know                      | 1         | 1                   |
| *%                              | *%        | *%                  |
| Mean number of types of devices |           |                     |
| 2.6                             | 2.6       | 2.7                 |
| d                               |           |                     |
| Standard deviation              | 1.65      | 1.66                |
| Standard error                  | .04       | .04                 |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1A. Showcard Which, If Any, Of These Types Of Television Does Your Household Receive At The Moment? Please Think About All Of The Tv Sets In Your Household. (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Virgin Media (Cable TV)
372
180
193
59
68
135
111
52
43
49
67
82
122
58
110
312
39
10
11
16%
16%
16%
18%
16%
17%
15%
15%
17%
19%
18%
14%
18%
14%
18%
16%
19%
9%
17%
q
q
q
Sky Satellite TV
919
456
464
130
194
370
225
80
77
113
193
253
281
174
209
765
74
53
27
40%
41%
39%
40%
45%
46%
30%
23%
31%
43%
52%
44%
41%
41%
34%
40%
37%
46%
43%
f
f
f
g
gh
ghi
n
n
n
p
Freesat Satellite TV
74
37
37
11
8
26
29
13
8
6
4
18
28
10
18
64
5
2
4
3%
3%
3%
3%
2%
3%
4%
4%
3%
2%
1%
3%
4%
2%
3%
3%
2%
2%
6%
j
q
Other Satellite TV
23
12
10
3
10
3
6
-
5
1
3
4
6
4
10
22
-
*
-
1%
1%
1%
1%
2%
*%
1%
-%
2%
*%
1%
1%
1%
1%
2%
1%
-%
*%
-%
ef
g
Freeview (through a set-top box or television set) with ONLY free channels
996
456
540
136
154
321
386
184
127
113
136
236
270
204
285
824
77
46
49
43%
41%
45%
42%
36%
40%
51%
52%
51%
43%
36%
41%
40%
48%
46%
43%
38%
40%
78%
cde
ij
j
kl
l
opq
Freeview (through a set-top box or television set) with free channels PLUS payment for extra channels such as Top-up TV, Picturebox films
120
68
53
14
26
38
42
25
15
19
14
28
41
19
32
105
5
8
3
5%
6%
4%
4%
6%
5%
6%
7%
6%
7%
4%
5%
6%
5%
5%
5%
2%
7%
5%
p
p
BT Vision
68
27
41
9
13
23
23
3
7
9
14
25
19
12
11
52
10
4
3
3%
2%
3%
3%
3%
3%
3%
1%
3%
3%
4%
4%
3%
3%
2%
3%
5%
3%
4%
g
g
n
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1A. Showcard Which, If Any, Of These Types Of Television Does Your Household Receive At The Moment? Please Think About All Of The Tv Sets In Your Household. (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
TalkTalk TV
42
24
19
6
7
16
12
6
5
5
7
5
16
9
12
36
3
2
1
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
2%
2%
2%
2%
2%
1%
k
No TV in household
48
30
18
11
14
12
11
19
1
4
4
12
16
8
12
34
8
3
3
2%
3%
2%
4%
3%
2%
1%
5%
1%
2%
1%
2%
2%
2%
2%
2%
4%
3%
4%
b
ef
f
hij
o
o
Don't know
9
3
6
1
2
1
6
1
1
1
-
5
1
1
2
8
1
-
-
*%
*%
1%
*%
*%
*%
1%
*%
*%
1%
-%
1%
*%
*%
*%
*%
1%
-%
-%
e

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1A. Showcard Which, If Any, Of These Types Of Television Does Your Household Receive At The Moment? Please Think About All Of The Tv Sets In Your Household. (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Virgin Media (Cable TV)
372
366
6
218
153
206
167
16%
18%
2%
17%
15%
15%
19%
b
e
Sky Satellite TV
919
769
150
601
314
607
312
40%
39%
48%
47%
31%
43%
35%
a
d
f
Freesat Satellite TV
74
55
19
34
40
52
22
3%
3%
6%
3%
4%
4%
2%
a
Other Satellite TV
23
21
2
15
8
9
13
1%
1%
1%
1%
1%
1%
1%
Freeview (through a set-top box or television set) with ONLY free channels
996
847
149
504
491
588
408
43%
43%
48%
39%
49%
42%
45%
c
Freeview (through a set-top box or television set) with free channels PLUS payment for extra channels such as Top-up TV, Picturebox films
120
98
23
67
53
80
41
5%
5%
7%
5%
5%
6%
5%
BT Vision
68
55
13
47
21
42
26
3%
3%
4%
4%
2%
3%
3%
d
TalkTalk TV
42
38
4
24
18
27
15
2%
2%
1%
2%
2%
2%
2%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1A. Showcard Which, If Any, Of These Types Of Television Does Your Household Receive At The Moment? Please Think About All Of The Tv Sets In Your Household. (Multi Code)

Base : All respondents

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2775      | 2319                |
| Effective Weighted Sample | 2299      | 1937                |
| Total                     | 2301      | 1989                |
| No TV in household        | 48        | 43                  |
| 2%                        | 2%        | 2%                  |
| e                         |           |                     |
| Don't know                | 9         | 8                   |
| *%                        | *%        | *%                  |
| c                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1B. Showcard And Which Of These Do You Consider Is Your Main Type Of Television? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Virgin Media (Cable TV)
366
177
188
58
66
130
111
50
40
49
66
82
120
57
107
306
39
10
11
16%
16%
16%
18%
15%
16%
15%
14%
16%
19%
18%
14%
18%
13%
17%
16%
19%
9%
17%
q
q
q
Sky Satellite TV
907
448
459
129
190
368
220
80
77
110
192
251
276
171
206
754
74
52
27
39%
41%
38%
40%
44%
46%
29%
23%
31%
42%
51%
44%
41%
41%
33%
39%
37%
45%
42%
f
f
f
g
gh
ghi
n
n
n
Freesat Satellite TV
55
26
29
7
6
18
23
10
5
4
3
14
19
7
14
48
3
2
2
2%
2%
2%
2%
2%
2%
3%
3%
2%
2%
1%
2%
3%
2%
2%
3%
2%
1%
3%
Other Satellite TV
20
10
10
3
10
2
5
-
5
1
1
2
4
4
10
20
-
*
-
1%
1%
1%
1%
2%
*%
1%
-%
2%
*%
*%
*%
1%
1%
2%
1%
-%
*%
-%
ef
gj
Freeview (through a set-top box or television set) with ONLY free channels
720
326
394
91
108
208
313
164
97
70
81
166
184
143
225
612
57
35
16
31%
30%
33%
28%
25%
26%
41%
47%
39%
27%
22%
29%
27%
34%
36%
32%
28%
31%
25%
cde
ij
ij
l
kl
r
Freeview (through a set-top box or television set) with free channels PLUS payment for extra channels such as Top-up TV, Picturebox films
79
42
37
7
13
24
35
20
13
11
10
17
26
11
25
65
5
6
3
3%
4%
3%
2%
3%
3%
5%
6%
5%
4%
3%
3%
4%
3%
4%
3%
2%
6%
5%
BT Vision
63
24
39
8
13
22
20
3
4
9
12
23
18
12
10
47
10
4
2
3%
2%
3%
3%
3%
3%
3%
1%
2%
3%
3%
4%
3%
3%
2%
2%
5%
3%
3%
g
g
n
o
TalkTalk TV
34
19
15
6
5
12
11
6
5
3
4
4
13
9
9
29
3
1
1
1%
2%
1%
2%
1%
2%
1%
2%
2%
1%
1%
1%
2%
2%
1%
2%
2%
1%
1%
k
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1B. Showcard And Which Of These Do You Consider Is Your Main Type Of Television? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
No TV in household
48
30
18
11
14
12
11
19
1
4
4
12
16
8
12
34
8
3
3
2%
3%
2%
4%
3%
2%
1%
5%
1%
2%
1%
2%
2%
2%
2%
2%
4%
3%
4%
b
ef
f
hij
o
o
Don't know
9
3
6
1
2
1
6
1
1
1
-
5
1
1
2
8
1
-
-
*%
*%
1%
*%
*%
*%
1%
*%
*%
1%
-%
1%
*%
*%
*%
*%
1%
-%
-%
e

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1B. Showcard And Which Of These Do You Consider Is Your Main Type Of Television? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Virgin Media (Cable TV)
366
360
5
213
151
203
163
16%
18%
2%
17%
15%
14%
18%
b
e
Sky Satellite TV
907
757
150
594
310
599
308
39%
38%
48%
46%
31%
43%
34%
a
d
f
Freesat Satellite TV
55
42
13
24
31
39
16
2%
2%
4%
2%
3%
3%
2%
a
Other Satellite TV
20
18
2
12
8
7
13
1%
1%
1%
1%
1%
*%
1%
e
Freeview (through a set-top box or television set) with ONLY free channels
720
619
101
323
396
409
311
31%
31%
32%
25%
39%
29%
35%
c
e
Freeview (through a set-top box or television set) with free channels PLUS payment for extra channels such as Top-up TV, Picturebox films
79
59
20
40
39
55
24
3%
3%
6%
3%
4%
4%
3%
a
BT Vision
63
52
11
43
20
39
23
3%
3%
4%
3%
2%
3%
3%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh1B. Showcard And Which Of These Do You Consider Is Your Main Type Of Television? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
TalkTalk TV
34
31
4
18
16
21
13
1%
2%
1%
1%
2%
2%
1%
No TV in household
48
43
5
22
26
20
28
2%
2%
2%
2%
3%
1%
3%
e
Don't know
9
8
1
1
8
8
1
*%
*%
*%
*%
1%
1%
*%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh2 (Qh66). What Are The Reasons Why You Don'T Have A Television Set In Your Household? What Other Reasons? (Multi Code) Unprompted

Base : Those without a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
65
39
26
17
16
15
17
27
2
6
6
14
24
11
16
35
12
9
9
Effective Weighted Sample
52
31
21
12
14
12
14
21
2
5
4
11
18
9
14
32
12
9
9
Total
48
30
18
11
14
12
11
19
1
4
4
12
16
8
12
34
8
3
3
Not interested in watching TV
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV set
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh2 (Qh66). What Are The Reasons Why You Don'T Have A Television Set In Your Household? What Other Reasons? (Multi Code) Unprompted

Base : Those without a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
65
52
13
26
39
27
38
Effective Weighted Sample
52
44
11
21
33
22
30
Total
48
43
5
22
26
20
28
Not interested in watching TV
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Busy with other interests
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Watch online instead
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't want to pay the TV Licence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Recently moved home
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Too expensive to buy and install
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to pay the TV LIcence
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Can't afford to replace broken TV set
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh3 (Qh53). Is The Main Tv In Your Household An Hdtv Set Or Hd Ready? (Single Code)

Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2700
1301
1399
344
416
911
1029
448
321
293
394
588
771
532
804
1977
238
242
243
Effective Weighted Sample
2239
1086
1153
292
351
754
877
374
262
241
325
487
648
448
672
1755
230
215
231
Total
2244
1071
1173
310
412
784
738
333
246
256
370
560
660
413
606
1882
191
111
61
Yes, the main TV in the household is an HDTV set or HD ready
1651
826
825
232
332
612
475
189
179
198
316
440
506
306
396
1374
150
82
45
74%
77%
70%
75%
80%
78%
64%
57%
73%
77%
85%
79%
77%
74%
65%
73%
78%
74%
74%
b
f
f
f
g
g
ghi
n
n
n
No
511
219
293
63
72
155
221
125
59
51
49
106
139
84
181
444
31
24
12
23%
20%
25%
20%
17%
20%
30%
38%
24%
20%
13%
19%
21%
20%
30%
24%
16%
21%
20%
a
cde
hij
j
j
klm
p
Don't know
82
26
55
15
9
16
42
19
8
7
5
14
15
24
29
64
10
5
3
4%
2%
5%
5%
2%
2%
6%
6%
3%
3%
1%
3%
2%
6%
5%
3%
5%
4%
5%
a
e
de
j
kl
l

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh3 (Qh53). Is The Main Tv In Your Household An Hdtv Set Or Hd Ready? (Single Code)

Base : Those with a TV in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2700
2258
442
1316
1376
1665
1035
Effective Weighted Sample
2239
1886
363
1115
1171
1394
845
Total
2244
1937
307
1267
970
1373
871
Yes, the main TV in the household is an HDTV set or HD ready
1651
1405
246
1008
638
1037
614
74%
72%
80%
80%
66%
76%
71%
a
d
f
No
511
464
47
233
276
289
222
23%
24%
15%
18%
28%
21%
25%
b
c
e
Don't know
82
69
13
26
56
47
35
4%
4%
4%
2%
6%
3%
4%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh4 (Qh54) Although You Have An Hdtv Ready Set, To Actually Watch Tv Channels And Programmes That Are Broadcast In High Definition, You Need An Hd Set Top Box Or A Tv With Built-In Hdtv Receiver. For The Main Tv Set, Does Your Household Have An Hdtv Service - From Either Sky, Virgin Media, Freesat Or Freeview? (Single Code)

Base : Those whose main TV set is an HDTV or HD-ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1980
994
986
260
340
713
667
256
232
237
336
459
592
395
531
1437
191
175
177
Effective Weighted Sample
1651
831
820
220
287
598
568
213
192
199
282
386
499
335
444
1280
185
155
168
Total
1651
826
825
232
332
612
475
189
179
198
316
440
506
306
396
1374
150
82
45
Yes
1087
545
542
161
234
422
270
99
119
134
235
318
342
195
228
914
89
53
31
66%
66%
66%
69%
71%
69%
57%
52%
67%
68%
74%
72%
68%
64%
58%
67%
60%
65%
68%
f
f
f
g
g
g
mn
n
No
508
261
247
58
92
170
187
86
53
57
75
110
143
97
158
416
56
25
11
31%
32%
30%
25%
28%
28%
39%
45%
30%
29%
24%
25%
28%
32%
40%
30%
37%
30%
25%
cde
hij
k
klm
r
Don't know
56
20
36
13
5
19
18
4
6
7
6
12
20
14
10
44
5
4
3
3%
2%
4%
6%
2%
3%
4%
2%
3%
3%
2%
3%
4%
5%
3%
3%
3%
5%
7%
a
d
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh4 (Qh54) Although You Have An Hdtv Ready Set, To Actually Watch Tv Channels And Programmes That Are Broadcast In High Definition, You Need An Hd Set Top Box Or A Tv With Built-In Hdtv Receiver. For The Main Tv Set, Does Your Household Have An Hdtv Service - From Either Sky, Virgin Media, Freesat Or Freeview? (Single Code) Base : Those Whose Main Tv Set Is An Hdtv Or Hd-Ready

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | b         | c                   |
| Unweighted total          | 1980      | 1637                |
| Effective Weighted Sample | 1651      | 1372                |
| Total                     | 1651      | 1405                |
| Yes                       | 1087      | 965                 |
| 66%                       | 69%       | 50%                 |
| b                         | d         |                     |
| No                        | 508       | 395                 |
| 31%                       | 28%       | 46%                 |
| a                         | c         | f                   |
| Don't know                |           |                     |
| 56                        | 44        | 12                  |
| 3%                        | 3%        | 5%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh5 (Qh57). Is The Main Tv In Your Household 3D Ready? If Necessary - By This I Mean That The Tv Can Display Pictures In 3D From Specific Channels (Such As Sky 3D) Or When Watching 3D Dvds Or Blue Ray Disks Or When Playing 3D Video Games. (Single Code)

Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2700
1301
1399
344
416
911
1029
448
321
293
394
588
771
532
804
1977
238
242
243
Effective Weighted Sample
2239
1086
1153
292
351
754
877
374
262
241
325
487
648
448
672
1755
230
215
231
Total
2244
1071
1173
310
412
784
738
333
246
256
370
560
660
413
606
1882
191
111
61
Yes, the main TV in the household is 3D ready
196
106
91
32
50
72
42
12
26
35
33
61
62
35
38
158
24
9
6
9%
10%
8%
10%
12%
9%
6%
4%
11%
14%
9%
11%
9%
9%
6%
8%
13%
8%
9%
f
f
f
g
g
g
n
n
o
No
1981
947
1034
268
350
693
670
312
213
213
327
481
581
366
548
1672
157
101
50
88%
88%
88%
86%
85%
88%
91%
94%
87%
83%
88%
86%
88%
89%
90%
89%
83%
91%
82%
cd
hij
k
pr
pr
Don't know
67
19
48
11
13
18
25
10
7
8
10
18
18
11
20
52
9
1
5
3%
2%
4%
3%
3%
2%
3%
3%
3%
3%
3%
3%
3%
3%
3%
3%
5%
1%
9%
a
q
oq

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh5 (Qh57). Is The Main Tv In Your Household 3D Ready? If Necessary - By This I Mean That The Tv Can Display Pictures In 3D From Specific Channels (Such As Sky 3D) Or When Watching 3D Dvds Or Blue Ray Disks Or When Playing 3D Video Games. (Single Code)

Base : Those with a TV in the household

| URBANITY                                      | WORKING   | DEPRIVATION LEVEL   |
|-----------------------------------------------|-----------|---------------------|
| MEDIUM/                                       |           |                     |
| Total                                         | URBAN     | RURAL               |
| Significance Level: 95%                       |           |                     |
| a                                             | b         | c                   |
| Unweighted total                              | 2700      | 2258                |
| Effective Weighted Sample                     | 2239      | 1886                |
| Total                                         | 2244      | 1937                |
| Yes, the main TV in the household is 3D ready | 196       | 168                 |
| 9%                                            | 9%        | 9%                  |
| d                                             |           |                     |
| No                                            | 1981      | 1716                |
| 88%                                           | 89%       | 86%                 |
| c                                             |           |                     |
| Don't know                                    |           |                     |
| 67                                            | 54        | 13                  |
| 3%                                            | 3%        | 4%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh6 (Qh58). Do You Or Anyone In Your Household Watch 3D Content On Your Tv - Whether From 3D Tv Channels, 3D Dvds Or Blu Ray Disks Or 3D Video Games? (Single Code)

Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
228
127
101
38
50
84
56
14
29
40
38
63
77
45
43
159
32
16
21
Effective Weighted Sample
191
106
85
32
41
73
47
12
23
32
33
53
64
39
36
141
31
14
20
Total
196
106
91
32
50
72
42
12
26
35
33
61
62
35
38
158
24
9
6
Yes
110
60
51
**
**
**
**
**
**
**
**
**
**
**
**
89
**
**
**
56%
56%
56%
**
**
**
**
**
**
**
**
**
**
**
**
56%
**
**
**
No
84
44
39
**
**
**
**
**
**
**
**
**
**
**
**
68
**
**
**
43%
42%
44%
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
Don't know
2
2
*
**
**
**
**
**
**
**
**
**
**
**
**
1
**
**
**
1%
2%
*%
**
**
**
**
**
**
**
**
**
**
**
**
1%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh6 (Qh58). Do You Or Anyone In Your Household Watch 3D Content On Your Tv - Whether From 3D Tv Channels, 3D Dvds Or Blu Ray Disks Or 3D Video Games? (Single Code)

Base : Those whose main TV set is 3D ready
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
228
191
37
142
85
148
80
Effective Weighted Sample
191
161
30
120
73
127
64
Total
196
168
28
134
61
132
64
Yes
110
99
**
77
**
65
**
56%
59%
**
57%
**
49%
**
No
84
67
**
57
**
66
**
43%
40%
**
43%
**
50%
**
Don't know
2
1
**
-
**
1
**
1%
1%
**
-%
**
1%
**

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh7 (Qh59). Showcard How Often Do You Or Anyone In Your Household Watch 3D Content On Your Tv? (Single Code)

Base : Those whose main TV set is 3D ready
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
228
127
101
38
50
84
56
14
29
40
38
63
77
45
43
159
32
16
21
Effective Weighted Sample
191
106
85
32
41
73
47
12
23
32
33
53
64
39
36
141
31
14
20
Total
196
106
91
32
50
72
42
12
26
35
33
61
62
35
38
158
24
9
6
Every day
9
5
3
**
**
**
**
**
**
**
**
**
**
**
**
8
**
**
**
4%
5%
4%
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
Several times a week
16
5
11
**
**
**
**
**
**
**
**
**
**
**
**
14
**
**
**
8%
5%
12%
**
**
**
**
**
**
**
**
**
**
**
**
9%
**
**
**
At least once a week
24
12
12
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
12%
11%
13%
**
**
**
**
**
**
**
**
**
**
**
**
14%
**
**
**
At least once a month
39
23
17
**
**
**
**
**
**
**
**
**
**
**
**
30
**
**
**
20%
21%
18%
**
**
**
**
**
**
**
**
**
**
**
**
19%
**
**
**
A few times a year
12
9
3
**
**
**
**
**
**
**
**
**
**
**
**
9
**
**
**
6%
9%
3%
**
**
**
**
**
**
**
**
**
**
**
**
6%
**
**
**
Less than once a year
3
2
1
**
**
**
**
**
**
**
**
**
**
**
**
3
**
**
**
2%
2%
2%
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Never
86
46
40
**
**
**
**
**
**
**
**
**
**
**
**
68
**
**
**
44%
43%
44%
**
**
**
**
**
**
**
**
**
**
**
**
43%
**
**
**
Don't know
7
4
3
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
3%
3%
3%
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh7 (Qh59). Showcard How Often Do You Or Anyone In Your Household Watch 3D Content On Your Tv? (Single Code)

Base : Those whose main TV set is 3D ready
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
228
191
37
142
85
148
80
Effective Weighted Sample
191
161
30
120
73
127
64
Total
196
168
28
134
61
132
64
Every day
9
9
**
4
**
6
**
4%
5%
**
3%
**
4%
**
Several times a week
16
15
**
13
**
10
**
8%
9%
**
10%
**
7%
**
At least once a week
24
21
**
13
**
16
**
12%
12%
**
10%
**
12%
**
At least once a month
39
34
**
29
**
19
**
20%
20%
**
22%
**
14%
**
A few times a year
12
10
**
10
**
12
**
6%
6%
**
8%
**
9%
**
Less than once a year
3
3
**
2
**
2
**
2%
2%
**
1%
**
1%
**
Never
86
69
**
59
**
66
**
44%
41%
**
44%
**
50%
**
Don't know
7
6
**
3
**
2
**
3%
3%
**
2%
**
1%
**

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh8. Showcard Which Of The Following Best Describes Your Satellite Tv Service/S? (Multi Code)

Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1186
591
595
160
211
461
354
128
116
142
210
278
349
245
311
855
101
116
114
Effective Weighted Sample
977
492
485
137
174
380
300
106
94
116
172
229
291
204
264
761
98
103
108
Total
1003
497
506
143
210
393
257
92
88
119
198
272
306
187
235
841
79
54
29
Sky satellite dish to receive subscription channels - you pay a monthly subscription fee
860
423
437
120
181
347
212
72
73
106
186
245
265
163
184
712
73
50
26
86%
85%
86%
84%
86%
88%
82%
78%
83%
90%
94%
90%
87%
87%
78%
85%
93%
92%
87%
f
g
gh
n
n
n
o
o
Sky satellite dish for free to air
services only - you pay no monthly subscription fee
69
38
30
11
12
27
20
9
7
5
7
9
24
13
23
62
2
2
2
7%
8%
6%
7%
6%
7%
8%
9%
8%
4%
4%
3%
8%
7%
10%
7%
3%
4%
6%
j
k
k
Freesat standard package with a dish and standard set top box - you do not pay a subscription fee
42
20
22
4
1
17
19
11
4
5
2
11
11
5
14
36
3
1
2
4%
4%
4%
3%
1%
4%
7%
12%
4%
4%
1%
4%
4%
3%
6%
4%
3%
1%
8%
d
d
ij
q
Freesat HD package with a dish and high definition (HD) set top box - you do not pay a subscription fee
14
8
5
3
1
3
8
1
1
1
1
6
4
3
2
12
-
*
2
1%
2%
1%
2%
*%
1%
3%
1%
2%
*%
*%
2%
1%
1%
1%
1%
-%
1%
6%
de
opq
Other satellite dish, showing mainly non-English programmes where you pay a monthly subscription fee
13
6
7
2
9
1
1
-
3
1
1
-
3
2
8
13
-
-
-
1%
1%
1%
2%
4%
*%
*%
-%
3%
1%
*%
-%
1%
1%
3%
2%
-%
-%
-%
ef
j
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh8. Showcard Which Of The Following Best Describes Your Satellite Tv Service/S? (Multi Code)

Base : Those with Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1186
591
595
160
211
461
354
128
116
142
210
278
349
245
311
855
101
116
114
Effective Weighted Sample
977
492
485
137
174
380
300
106
94
116
172
229
291
204
264
761
98
103
108
Total
1003
497
506
143
210
393
257
92
88
119
198
272
306
187
235
841
79
54
29
Other satellite dish, showing mainly non-English programmes where you do not pay a monthly subscription fee
7
5
2
3
2
2
-
-
-
-
-
1
-
1
5
6
1
-
*
1%
1%
*%
2%
1%
1%
-%
-%
-%
-%
-%
*%
-%
1%
2%
1%
1%
-%
1%
f
l
Broadband satellite - satellite provided
for the use of broadband internet access but used to access free to air satellite programmes
1
1
-
1
-
*
1
-
-
1
1
-
1
1
*
1
-
1
-
*%
*%
-%
*%
-%
*%
*%
-%
-%
1%
*%
-%
*%
*%
*%
*%
-%
2%
-%
o
Don't know
13
7
6
1
4
4
4
1
-
2
2
8
4
1
1
12
1
*
*
1%
1%
1%
1%
2%
1%
2%
1%
-%
2%
1%
3%
1%
*%
*%
1%
1%
1%
1%
n

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh8. Showcard Which Of The Following Best Describes Your Satellite Tv Service/S? (Multi Code)

Base : Those with Satellite TV

| URBANITY                                                      | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                                       |           |                     |
| Total                                                         | URBAN     | RURAL               |
| Significance Level: 95%                                       | a         | b                   |
| Unweighted total                                              | 1186      | 953                 |
| Effective Weighted Sample                                     | 977       | 793                 |
| Total                                                         | 1003      | 837                 |
| Sky satellite dish to receive subscription channels - you     |           |                     |
| pay a monthly subscription fee                                | 860       | 721                 |
| 86%                                                           | 86%       | 84%                 |
| d                                                             |           |                     |
| Sky satellite dish for free to air services only - you pay no |           |                     |
| monthly subscription fee                                      | 69        | 54                  |
| 7%                                                            | 7%        | 8%                  |
| Freesat standard package with a dish and standard set         |           |                     |
| top box - you do not pay a subscription fee                   | 42        | 30                  |
| 4%                                                            | 4%        | 7%                  |
| c                                                             |           |                     |
| Freesat HD package with a dish and high definition (HD)       |           |                     |
| set top box - you do not pay a subscription fee               | 14        | 11                  |
| 1%                                                            | 1%        | 2%                  |
| Other satellite dish, showing mainly non-English              |           |                     |
| programmes where you pay a monthly subscription fee           | 13        | 13                  |
| 1%                                                            | 2%        | -%                  |
| e                                                             |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh8. Showcard Which Of The Following Best Describes Your Satellite Tv Service/S? (Multi Code)

Base : Those with Satellite TV

| URBANITY                                                 | WORKING   | DEPRIVATION LEVEL   |
|----------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                                  |           |                     |
| Total                                                    | URBAN     | RURAL               |
| Significance Level: 95%                                  | a         | b                   |
| Unweighted total                                         | 1186      | 953                 |
| Effective Weighted Sample                                | 977       | 793                 |
| Total                                                    | 1003      | 837                 |
| Other satellite dish, showing mainly non-English         |           |                     |
| programmes where you do not pay a monthly                |           |                     |
| subscription fee                                         | 7         | 7                   |
| 1%                                                       | 1%        | -%                  |
| Broadband satellite - satellite provided for the use of  |           |                     |
| broadband internet access but used to access free to air |           |                     |
| satellite programmes                                     | 1         | 1                   |
| *%                                                       | *%        | *%                  |
| Don't know                                               |           |                     |
| 13                                                       | 11        | 2                   |
| 1%                                                       | 1%        | 1%                  |
| Columns Tested: a,b - c,d - e,f                          |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh9. Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Sky Satellite Service? (Multi Code)

Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
q
r
Unweighted total
1012
505
507
135
180
407
290
99
94
125
196
250
303
212
245
713
94
105
100
Effective Weighted Sample
829
418
411
116
147
333
245
82
75
100
160
204
252
175
208
633
91
93
95
Total
860
423
437
120
181
347
212
72
73
106
186
245
265
163
184
712
73
50
26
Sky Sports 1 only
20
9
11
1
4
8
7
**
**
7
3
4
10
5
1
18
**
1
*
2%
2%
3%
1%
2%
2%
4%
**
**
6%
2%
2%
4%
3%
*%
3%
**
1%
2%
j
n
n
Sky Sports 2 only
8
3
5
-
-
4
4
**
**
1
-
1
4
1
2
7
**
-
*
1%
1%
1%
-%
-%
1%
2%
**
**
1%
-%
1%
2%
1%
1%
1%
**
-%
2%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
285
151
135
39
61
119
66
**
**
34
82
88
87
49
60
231
**
10
8
33%
36%
31%
33%
34%
34%
31%
**
**
32%
44%
36%
33%
30%
33%
32%
**
21%
32%
q
Sky Movies 1 only (Comedy, Family, Classics, Modern Greats, Drama & Romance)
26
11
15
*
6
10
9
**
**
4
1
6
10
4
6
19
**
2
1
3%
3%
3%
*%
4%
3%
4%
**
**
3%
1%
2%
4%
3%
3%
3%
**
4%
4%
c
Sky Movies 2 only (Comedy, Indie, Sci-Fi & Horror, Crime & Thriller, Action & Adventure)
9
6
2
4
-
2
2
**
**
*
2
2
3
1
2
8
**
*
*
1%
2%
1%
3%
-%
1%
1%
**
**
*%
1%
1%
1%
1%
1%
1%
**
1%
1%
de
Sky Movies Pack (All Sky Movies channels in Sky Movies 1 and 2, plus Premiere and Disney Cinemagic)
272
130
142
42
63
121
47
**
**
28
76
88
87
47
48
231
**
9
5
32%
31%
33%
35%
35%
35%
22%
**
**
26%
41%
36%
33%
29%
26%
32%
**
17%
19%
f
f
f
i
n
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh9. Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Sky Satellite Service? (Multi Code)

Base : Those with paid for Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
q
r
Unweighted total
1012
505
507
135
180
407
290
99
94
125
196
250
303
212
245
713
94
105
100
Effective Weighted Sample
829
418
411
116
147
333
245
82
75
100
160
204
252
175
208
633
91
93
95
Total
860
423
437
120
181
347
212
72
73
106
186
245
265
163
184
712
73
50
26
Sky+ HD (High Definition channels through Sky+ HD box)
367
179
187
53
86
151
77
**
**
57
110
126
118
59
62
291
**
26
10
43%
42%
43%
44%
47%
44%
36%
**
**
53%
60%
51%
44%
36%
34%
41%
**
51%
38%
f
mn
n
Basic package only
249
120
129
34
49
98
69
**
**
29
28
55
69
60
66
211
**
14
11
29%
28%
30%
28%
27%
28%
33%
**
**
27%
15%
22%
26%
37%
36%
30%
**
28%
43%
j
kl
kl
oq
None of these
9
6
3
2
2
*
5
**
**
1
-
2
1
3
3
8
**
1
-
1%
1%
1%
2%
1%
*%
2%
**
**
1%
-%
1%
*%
2%
2%
1%
**
2%
-%
e
e
Don't know
11
4
7
3
2
4
1
**
**
2
1
3
6
1
1
10
**
1
-
1%
1%
2%
3%
1%
1%
1%
**
**
2%
*%
1%
2%
1%
*%
1%
**
1%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh9. Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Sky Satellite Service? (Multi Code)

Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1012
819
193
591
417
671
341
Effective Weighted Sample
829
676
156
492
353
552
276
Total
860
721
139
563
293
572
288
Sky Sports 1 only
20
18
2
14
5
14
6
2%
3%
1%
3%
2%
2%
2%
Sky Sports 2 only
8
7
1
5
3
3
5
1%
1%
*%
1%
1%
1%
2%
Sky Sports Pack (Sky Sports 1, 2, 3 and 4)
285
247
38
195
90
189
97
33%
34%
28%
35%
31%
33%
34%
Sky Movies 1 only (Comedy, Family, Classics, Modern Greats, Drama & Romance)
26
23
3
18
8
16
10
3%
3%
2%
3%
3%
3%
3%
Sky Movies 2 only (Comedy, Indie, Sci-Fi & Horror, Crime & Thriller, Action & Adventure)
9
7
2
7
2
8
1
1%
1%
2%
1%
1%
1%
*%
Sky Movies Pack (All Sky Movies channels in Sky Movies 1 and 2, plus Premiere and Disney Cinemagic)
272
236
36
197
75
167
105
32%
33%
26%
35%
26%
29%
36%
d
e
Sky+ HD (High Definition channels through Sky+ HD box)
367
305
62
253
113
264
103
43%
42%
44%
45%
39%
46%
36%
f

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh9. Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Sky Satellite Service? (Multi Code)

Base : Those with paid for Sky Satellite TV
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1012
819
193
591
417
671
341
Effective Weighted Sample
829
676
156
492
353
552
276
Total
860
721
139
563
293
572
288
Basic package only
249
201
48
149
98
160
89
29%
28%
35%
26%
34%
28%
31%
c
None of these
9
8
*
2
7
3
5
1%
1%
*%
*%
2%
1%
2%
c
Don't know
11
8
3
9
2
5
5
1%
1%
2%
2%
1%
1%
2%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh10 (Qh5). Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Cable Tv Service? (Multi Code)

Base : Those with Cable TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
432
207
225
64
66
152
150
61
55
48
66
86
143
68
135
321
46
21
44
Effective Weighted Sample
361
173
188
54
55
129
129
51
46
41
59
73
121
59
110
286
44
19
42
Total
372
180
193
59
68
135
111
52
43
49
67
82
122
58
110
312
39
10
11
Sky Sports channels
70
40
29
**
**
28
19
**
**
**
**
**
27
**
17
62
**
**
**
19%
23%
15%
**
**
21%
17%
**
**
**
**
**
22%
**
16%
20%
**
**
**
Sky Movies channels
56
31
24
**
**
24
11
**
**
**
**
**
22
**
14
46
**
**
**
15%
18%
12%
**
**
18%
9%
**
**
**
**
**
18%
**
13%
15%
**
**
**
High Definition channel through V+ HD
box
150
77
73
**
**
59
35
**
**
**
**
**
57
**
37
124
**
**
**
40%
43%
38%
**
**
44%
31%
**
**
**
**
**
46%
**
33%
40%
**
**
**
f
n
Basic package only
155
70
85
**
**
53
52
**
**
**
**
**
49
**
57
127
**
**
**
41%
39%
44%
**
**
40%
47%
**
**
**
**
**
40%
**
52%
41%
**
**
**
None of these
23
11
12
**
**
10
8
**
**
**
**
**
5
**
6
21
**
**
**
6%
6%
6%
**
**
7%
7%
**
**
**
**
**
4%
**
6%
7%
**
**
**
Don't know
14
8
6
**
**
2
5
**
**
**
**
**
3
**
2
12
**
**
**
4%
4%
3%
**
**
1%
5%
**
**
**
**
**
3%
**
1%
4%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh10 (Qh5). Showcard Which, If Any, Of These Channels Do You Subscribe To Through Your Cable Tv Service? (Multi Code)

Base : Those with Cable TV

| URBANITY                                  | WORKING   | DEPRIVATION LEVEL   |
|-------------------------------------------|-----------|---------------------|
| MEDIUM/                                   |           |                     |
| Total                                     | URBAN     | RURAL               |
| Significance Level: 95%                   | a         | ~b                  |
| Unweighted total                          | 432       | 425                 |
| Effective Weighted Sample                 | 361       | 355                 |
| Total                                     | 372       | 366                 |
| Sky Sports channels                       | 70        | 69                  |
| 19%                                       | 19%       | **                  |
| d                                         |           |                     |
| Sky Movies channels                       | 56        | 55                  |
| 15%                                       | 15%       | **                  |
| High Definition channel through V+ HD box |           |                     |
| 150                                       | 149       | **                  |
| 40%                                       | 41%       | **                  |
| Basic package only                        | 155       | 151                 |
| 41%                                       | 41%       | **                  |
| None of these                             |           |                     |
| 23                                        | 23        | **                  |
| 6%                                        | 6%        | **                  |
| Don't know                                | 14        | 13                  |
| 4%                                        | 4%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11A (Qr1A). Does Your Household Have Sky+? (Single Code)

Base : Those with Sky Satellite TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
~p
q
r
Unweighted total
1084
542
542
148
195
431
310
112
102
133
204
257
322
226
277
770
96
112
106
Effective Weighted Sample
890
450
440
126
160
355
261
93
81
108
167
210
268
187
235
684
93
99
100
Total
919
456
464
130
194
370
225
80
77
113
193
253
281
174
209
765
74
53
27
Yes
757
370
388
113
166
314
164
59
57
95
175
230
230
139
155
630
**
45
23
82%
81%
84%
87%
86%
85%
73%
73%
73%
84%
91%
91%
82%
80%
74%
82%
**
85%
84%
f
f
f
gh
lmn
n
No
150
80
70
16
27
53
53
19
21
16
16
19
48
32
51
125
**
8
4
16%
18%
15%
13%
14%
14%
24%
24%
27%
14%
9%
8%
17%
18%
24%
16%
**
14%
15%
cde
j
ij
k
k
kl
Don't know
12
6
6
1
1
3
7
2
-
2
1
3
3
3
3
10
**
*
*
1%
1%
1%
*%
1%
1%
3%
3%
-%
2%
1%
1%
1%
2%
2%
1%
**
1%
2%
e

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11A (Qr1A). Does Your Household Have Sky+? (Single Code)

Base : Those with Sky Satellite TV

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1084      | 874                 |
| Effective Weighted Sample | 890       | 724                 |
| Total                     | 919       | 769                 |
| Yes                       | 757       | 639                 |
| 82%                       | 83%       | 79%                 |
| d                         |           |                     |
| No                        | 150       | 120                 |
| 16%                       | 16%       | 20%                 |
| c                         |           |                     |
| Don't know                | 12        | 10                  |
| 1%                        | 1%        | 1%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11B (Qr1B). Does Your Household Have V+? (Single Code)

Base : Those with Virgin Media (Cable TV)
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
f
~g
~h
~i
~j
~k
l
~m
n
o
~p
~q
~r
Unweighted total
432
207
225
64
66
152
150
61
55
48
66
86
143
68
135
321
46
21
44
Effective Weighted Sample
361
173
188
54
55
129
129
51
46
41
59
73
121
59
110
286
44
19
42
Total
372
180
193
59
68
135
111
52
43
49
67
82
122
58
110
312
39
10
11
Yes
242
114
128
**
**
94
57
**
**
**
**
**
79
**
65
208
**
**
**
65%
64%
66%
**
**
70%
51%
**
**
**
**
**
64%
**
59%
67%
**
**
**
f
No
121
64
57
**
**
38
50
**
**
**
**
**
40
**
42
97
**
**
**
33%
36%
30%
**
**
29%
45%
**
**
**
**
**
33%
**
38%
31%
**
**
**
e
Don't know
9
1
8
**
**
2
4
**
**
**
**
**
4
**
3
7
**
**
**
2%
1%
4%
**
**
2%
4%
**
**
**
**
**
3%
**
3%
2%
**
**
**
a

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11B (Qr1B). Does Your Household Have V+? (Single Code)

Base : Those with Virgin Media (Cable TV)

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | ~b                  |
| Unweighted total          | 432       | 425                 |
| Effective Weighted Sample | 361       | 355                 |
| Total                     | 372       | 366                 |
| Yes                       | 242       | 240                 |
| 65%                       | 66%       | **                  |
| f                         |           |                     |
| No                        | 121       | 117                 |
| 33%                       | 32%       | **                  |
| e                         |           |                     |
| Don't know                | 9         | 9                   |
| 2%                        | 2%        | **                  |
| c                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11C (Qr1C). Does Your Freesat Set Top Box Allow You To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes? (Single Code)

Base : Those with Freesat
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
97
48
49
12
9
35
41
17
10
9
6
21
31
16
28
72
6
5
14
Effective Weighted Sample
81
39
41
10
7
28
36
14
8
9
5
18
26
14
22
65
6
5
13
Total
74
37
37
11
8
26
29
13
8
6
4
18
28
10
18
64
5
2
4
Yes
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11C (Qr1C). Does Your Freesat Set Top Box Allow You To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes? (Single Code)

Base : Those with Freesat

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | ~a        | ~b                  |
| Unweighted total          | 97        | 69                  |
| Effective Weighted Sample | 81        | 58                  |
| Total                     | 74        | 55                  |
| Yes                       | **        | **                  |
| **                        | **        | **                  |
| No                        | **        | **                  |
| **                        | **        | **                  |
| Don't know                | **        | **                  |
| **                        | **        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11D (Qr1D). Does Your Freeview Box Or Freeview Tv Set Allow To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes (This Includes Freeview Playback And Freeview Plus Boxes)? (Single Code)

Base : Those with Freeview
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1430
690
740
173
194
446
617
288
192
148
179
301
388
299
440
1000
101
119
210
Effective Weighted Sample
1156
559
598
141
162
350
520
236
154
118
143
241
321
247
351
889
98
106
199
Total
1112
521
591
150
180
355
428
209
142
128
150
263
309
222
317
925
81
54
52
Yes
208
105
103
16
31
66
95
17
28
24
34
72
69
33
34
183
8
12
5
19%
20%
17%
10%
17%
19%
22%
8%
19%
18%
22%
27%
22%
15%
11%
20%
10%
22%
9%
c
c
g
g
g
mn
mn
pr
pr
No
872
404
468
128
146
282
317
186
109
102
114
184
233
180
275
719
70
39
45
78%
77%
79%
86%
81%
79%
74%
89%
77%
80%
76%
70%
75%
81%
87%
78%
86%
73%
86%
f
hij
k
kl
q
oq
Don't know
32
13
19
6
3
7
16
6
5
2
3
8
7
9
8
24
3
2
3
3%
2%
3%
4%
2%
2%
4%
3%
4%
2%
2%
3%
2%
4%
2%
3%
4%
5%
5%
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11D (Qr1D). Does Your Freeview Box Or Freeview Tv Set Allow To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes (This Includes Freeview Playback And Freeview Plus Boxes)? (Single Code)

Base : Those with Freeview

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 1430      | 1165                |
| Effective Weighted Sample       | 1156      | 948                 |
| Total                           | 1112      | 941                 |
| Yes                             | 208       | 164                 |
| 19%                             | 17%       | 26%                 |
| a                               | f         |                     |
| No                              | 872       | 749                 |
| 78%                             | 80%       | 72%                 |
| b                               | e         |                     |
| Don't know                      | 32        | 28                  |
| 3%                              | 3%        | 2%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11E (Qr1E). Does Your Broadband Tv Service Allow You To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes? (Single Code)

Base : Those with BT Vision or TalkTalk TV
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
133
59
74
19
20
45
49
13
15
18
22
31
43
28
31
91
15
14
13
Effective Weighted Sample
109
47
62
16
17
37
39
11
12
15
18
26
35
23
25
80
14
12
12
Total
110
51
59
15
20
39
36
9
12
14
21
30
36
21
23
88
13
6
3
Yes
90
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
81%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
No
18
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
16%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
3
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11E (Qr1E). Does Your Broadband Tv Service Allow You To Record And Store Tv Programmes, And Also Pause And Rewind Live Tv Programmes? (Single Code)

Base : Those with BT Vision or TalkTalk TV
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
~c
~d
~e
~f
Unweighted total
133
106
27
74
59
89
44
Effective Weighted Sample
109
88
22
62
50
73
36
Total
110
93
17
71
39
69
41
Yes
90
75
**
**
**
**
**
81%
81%
**
**
**
**
**
No
18
15
**
**
**
**
**
16%
16%
**
**
**
**
**
Don't know
3
3
**
**
**
**
**
2%
3%
**
**
**
**
**

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11F (Qr1F). Do You Have A Youview Set Top Box? This Is A New Product Allowing You To Watch Catch-Up Tv Via Services Such As Bbc Iplayer And Itv Player, View Tv 'On Demand', And Also Record, Pause And Rewind Live Tv Programmes. (Single Code)

Base : Those with a TV in the household

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   |             |                    |                |          |
| a                         | b           | c                  | d              | e        |
| Unweighted total          | 2700        | 1301               | 1399           | 344      |
| Effective Weighted Sample | 2239        | 1086               | 1153           | 292      |
| Total                     | 2244        | 1071               | 1173           | 310      |
| Yes                       | 138         | 69                 | 68             | 27       |
| 6%                        | 6%          | 6%                 | 9%             | 7%       |
| f                         | g           | mn                 | m              | p        |
| No                        | 2042        | 973                | 1069           | 275      |
| 91%                       | 91%         | 91%                | 88%            | 91%      |
| c                         | j           | kl                 |                |          |
| Don't know                |             |                    |                |          |
| 64                        | 28          | 36                 | 9              | 9        |
| 3%                        | 3%          | 3%                 | 3%             | 2%       |
| n                         | q           |                    |                |          |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11F (Qr1F). Do You Have A Youview Set Top Box? This Is A New Product Allowing You To Watch Catch-Up Tv Via Services Such As Bbc Iplayer And Itv Player, View Tv 'On Demand', And Also Record, Pause And Rewind Live Tv Programmes. (Single Code)

Base : Those with a TV in the household

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | b         | c                   |
| Unweighted total          | 2700      | 2258                |
| Effective Weighted Sample | 2239      | 1886                |
| Total                     | 2244      | 1937                |
| Yes                       | 138       | 122                 |
| 6%                        | 6%        | 5%                  |
| No                        | 2042      | 1762                |
| 91%                       | 91%       | 91%                 |
| Don't know                | 64        | 54                  |
| 3%                        | 3%        | 3%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11G (Qr1G). Do You Have A Now Tv Set Top Box? This Is A New Product Allowing You To Watch Catch-Up Tv Via Services Such As Bbc Iplayer And Demand 5 And View Sky Sports And Sky Movies Tv 'On Demand'?. (Single Code)

Base : Those with a TV in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2700
1301
1399
344
416
911
1029
448
321
293
394
588
771
532
804
1977
238
242
243
Effective Weighted Sample
2239
1086
1153
292
351
754
877
374
262
241
325
487
648
448
672
1755
230
215
231
Total
2244
1071
1173
310
412
784
738
333
246
256
370
560
660
413
606
1882
191
111
61
Yes
79
38
41
17
21
23
17
3
6
10
24
27
23
8
21
62
10
6
1
4%
4%
4%
5%
5%
3%
2%
1%
2%
4%
6%
5%
3%
2%
3%
3%
5%
5%
2%
ef
f
g
gh
m
r
r
No
2088
998
1090
282
376
731
700
319
233
240
332
513
613
389
569
1757
172
101
58
93%
93%
93%
91%
91%
93%
95%
96%
95%
94%
90%
92%
93%
94%
94%
93%
90%
92%
96%
cd
j
j
p
Don't know
77
35
42
12
15
30
21
10
7
6
14
20
25
16
17
63
9
4
2
3%
3%
4%
4%
4%
4%
3%
3%
3%
2%
4%
4%
4%
4%
3%
3%
5%
3%
3%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh11G (Qr1G). Do You Have A Now Tv Set Top Box? This Is A New Product Allowing You To Watch Catch-Up Tv Via Services Such As Bbc Iplayer And Demand 5 And View Sky Sports And Sky Movies Tv 'On Demand'?. (Single Code)

Base : Those with a TV in the household

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2700      | 2258                |
| Effective Weighted Sample | 2239      | 1886                |
| Total                     | 2244      | 1937                |
| Yes                       | 79        | 71                  |
| 4%                        | 4%        | 3%                  |
| No                        | 2088      | 1800                |
| 93%                       | 93%       | 94%                 |
| c                         |           |                     |
| Don't know                |           |                     |
| 77                        | 67        | 10                  |
| 3%                        | 3%        | 3%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh12 (Qr5). Showcard How Often, If Ever, Do You Use Your Dvr To Watch Recorded Programmes? (Single Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
Every day
371
167
204
49
76
162
83
42
23
61
84
105
125
58
83
313
19
25
13
29%
27%
31%
27%
30%
32%
24%
38%
19%
38%
32%
27%
31%
26%
31%
29%
19%
36%
38%
f
h
h
h
p
p
op
A few times a week
413
198
215
58
90
159
105
24
47
55
84
130
137
73
74
342
46
16
9
32%
32%
33%
32%
35%
32%
30%
22%
39%
35%
31%
33%
34%
32%
27%
32%
45%
24%
26%
g
g
oqr
Once a week
124
64
61
18
28
41
37
8
7
15
28
41
37
21
26
103
12
6
4
10%
10%
9%
10%
11%
8%
11%
8%
6%
9%
10%
11%
9%
10%
10%
10%
12%
8%
12%
A few times a month
76
40
36
12
13
29
23
6
9
4
19
29
15
12
20
60
10
4
2
6%
6%
5%
6%
5%
6%
7%
5%
7%
2%
7%
7%
4%
5%
7%
6%
10%
6%
5%
i
i
l
l
Once a month
28
15
13
2
6
7
13
4
2
1
4
11
6
4
7
26
1
1
*
2%
2%
2%
1%
2%
1%
4%
4%
1%
1%
1%
3%
1%
2%
3%
2%
1%
1%
1%
e
Less often
61
36
25
7
10
22
21
7
5
6
14
16
20
11
14
53
2
4
2
5%
6%
4%
4%
4%
4%
6%
6%
4%
4%
5%
4%
5%
5%
5%
5%
2%
5%
4%
Never
136
67
69
15
24
50
46
8
20
9
22
32
39
30
35
119
6
7
4
11%
11%
10%
8%
10%
10%
13%
7%
17%
6%
8%
8%
10%
13%
13%
11%
6%
10%
10%
gij
k
Don't know
76
38
37
20
6
29
20
12
9
8
13
24
22
16
11
65
4
6
1
6%
6%
6%
11%
2%
6%
6%
10%
7%
5%
5%
6%
6%
7%
4%
6%
4%
8%
3%
def
d
r

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh12 (Qr5). Showcard How Often, If Ever, Do You Use Your Dvr To Watch Recorded Programmes? (Single Code)

Base : Those who own a DVR

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1504      | 1253                |
| Effective Weighted Sample | 1243      | 1042                |
| Total                     | 1285      | 1103                |
| Every day                 | 371       | 319                 |
| 29%                       | 29%       | 28%                 |
| A few times a week        | 413       | 351                 |
| 32%                       | 32%       | 34%                 |
| Once a week               | 124       | 101                 |
| 10%                       | 9%        | 13%                 |
| A few times a month       | 76        | 67                  |
| 6%                        | 6%        | 5%                  |
| Once a month              | 28        | 24                  |
| 2%                        | 2%        | 3%                  |
| Less often                |           |                     |
| 61                        | 54        | 7                   |
| 5%                        | 5%        | 4%                  |
| Never                     | 136       | 117                 |
| 11%                       | 11%       | 10%                 |
| Don't know                | 76        | 69                  |
| 6%                        | 6%        | 4%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
Recorded a programme and watched it on a different day to which it was broadcast
928
438
490
133
190
361
244
70
82
125
201
289
293
160
185
770
79
55
25
72%
70%
74%
73%
75%
72%
70%
63%
67%
78%
75%
74%
73%
71%
69%
71%
78%
82%
70%
gh
g
or
Recorded a programme and watched it
on the same day
688
331
356
102
145
292
149
55
52
93
145
211
217
113
147
562
74
36
16
54%
53%
54%
56%
57%
58%
43%
50%
42%
59%
54%
54%
54%
50%
54%
52%
73%
53%
46%
f
f
f
h
h
oqr
Set to record an individual episode or series link a particular programme through the electronic programme guide, also known as the on-screen TV guide
591
284
307
76
138
246
131
47
45
88
153
199
180
93
119
499
47
32
13
46%
45%
47%
42%
54%
49%
38%
43%
37%
55%
57%
51%
45%
42%
44%
46%
46%
47%
38%
cf
f
gh
gh
m
Paused live television
454
218
236
66
110
193
85
38
37
69
134
146
137
86
86
376
45
20
12
35%
35%
36%
36%
43%
38%
25%
35%
30%
43%
50%
37%
34%
39%
32%
35%
45%
30%
35%
f
f
f
h
gh
oq
Recorded a number of episodes of one series and watched them all in one go
365
175
190
52
87
155
71
29
29
60
81
111
118
59
76
301
40
15
10
28%
28%
29%
29%
34%
31%
21%
26%
24%
38%
30%
29%
30%
26%
28%
28%
39%
22%
28%
f
f
f
gh
oq
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
Recorded a programme then watched it back, fast forwarding through to just watch the highlights (for example goals in a football match)
357
179
178
48
92
152
65
30
23
53
95
118
99
68
73
297
38
16
7
28%
29%
27%
27%
36%
30%
19%
27%
19%
34%
35%
30%
25%
30%
27%
27%
38%
23%
20%
f
f
f
h
h
oqr
Rewound a programme I have been watching to catch a highlight again
350
175
176
57
88
153
52
24
24
58
92
118
114
55
64
297
34
11
8
27%
28%
27%
31%
35%
31%
15%
22%
20%
37%
34%
30%
28%
24%
24%
27%
33%
17%
24%
f
f
f
gh
gh
q
q
Set to record an individual episode or series link a particular programme by clicking on the on screen icon available on some live trailers for particular programmeS
284
136
147
41
62
130
50
21
14
48
76
95
87
40
61
231
31
14
7
22%
22%
22%
22%
25%
26%
14%
19%
12%
30%
28%
24%
22%
18%
23%
21%
30%
21%
20%
f
f
f
gh
h
o
Rewound a programme I have been watching for another reason
251
123
128
36
58
118
39
19
18
46
69
77
83
46
46
204
31
11
5
20%
20%
19%
20%
23%
24%
11%
17%
14%
29%
26%
20%
21%
20%
17%
19%
30%
16%
15%
f
f
f
gh
h
oqr
Recorded something using my DVR and then put it onto video or DVD
74
33
41
12
17
39
7
6
-
15
20
27
24
11
12
68
5
1
1
6%
5%
6%
6%
7%
8%
2%
6%
-%
10%
8%
7%
6%
5%
4%
6%
5%
1%
2%
f
f
f
h
h
h
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   | a           | b                  | c              | d        |
| Unweighted total          | 1504        | 734                | 770            | 205      |
| Effective Weighted Sample | 1243        | 608                | 635            | 174      |
| Total                     | 1285        | 625                | 660            | 182      |
| None of these             | 125         | 61                 | 64             | 17       |
| 10%                       | 10%         | 10%                | 9%             | 8%       |
| de                        | i           | i                  |                |          |
| Don't know                | 89          | 49                 | 40             | 16       |
| 7%                        | 8%          | 6%                 | 9%             | 5%       |
| j                         |             |                    |                |          |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1504
1253
251
843
655
1000
504
Effective Weighted Sample
1243
1042
206
712
558
838
406
Total
1285
1103
182
820
459
854
431
Recorded a programme and watched it on a different day to which it was broadcast
928
788
140
602
324
629
299
72%
71%
77%
73%
71%
74%
69%
Recorded a programme and watched it on the same day
688
593
95
436
249
461
227
54%
54%
52%
53%
54%
54%
53%
Set to record an individual episode or series link a particular programme through the electronic programme guide, also known as the on-screen TV guide
591
507
84
389
201
392
199
46%
46%
46%
47%
44%
46%
46%
Paused live television
454
382
73
314
141
314
141
35%
35%
40%
38%
31%
37%
33%
d
Recorded a number of episodes of one series and watched them all in one go
365
317
48
248
117
255
110
28%
29%
26%
30%
25%
30%
25%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1504
1253
251
843
655
1000
504
Effective Weighted Sample
1243
1042
206
712
558
838
406
Total
1285
1103
182
820
459
854
431
Recorded a programme then watched it back, fast forwarding through to just watch the highlights (for example goals in a football match)
357
294
63
245
112
252
105
28%
27%
34%
30%
24%
30%
24%
a
d
Rewound a programme I have been watching to catch a
highlight again
350
301
49
241
110
236
114
27%
27%
27%
29%
24%
28%
26%
d
Set to record an individual episode or series link a particular programme by clicking on the on screen icon available on some live trailers for particular programmeS
284
239
45
190
92
183
101
22%
22%
24%
23%
20%
21%
23%
Rewound a programme I have been watching for another reason
251
211
40
168
83
167
84
20%
19%
22%
21%
18%
20%
20%
Recorded something using my DVR and then put it onto video or DVD
74
61
13
54
20
53
21
6%
6%
7%
7%
4%
6%
5%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh13 (Qr7). Showcard Dvrs Allow You To Record And Watch Programmes In Several Different Ways And Have Many Different Functions. From This List, Which Do You Do Regularly, By Regularly I Mean At Least Once A Week? (Multi Code)

Base : Those who own a DVR

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1504      | 1253                |
| Effective Weighted Sample | 1243      | 1042                |
| Total                     | 1285      | 1103                |
| None of these             | 125       | 109                 |
| 10%                       | 10%       | 9%                  |
| c                         |           |                     |
| Don't know                | 89        | 81                  |
| 7%                        | 7%        | 4%                  |
| e                         |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh14 (Qr9). Showcard When You Watch Recordings You Have Made With Your Dvr, How Often, If At All, Do You Fast Forward Through The Adverts? (Single Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
I always or almost always fast forward through the adverts
893
431
462
127
189
355
221
70
72
131
206
281
274
156
182
747
71
46
29
69%
69%
70%
70%
74%
71%
64%
64%
59%
82%
77%
72%
68%
70%
67%
69%
70%
69%
82%
f
f
gh
gh
opq
I fast forward through the adverts
about half the time
146
65
81
16
32
56
42
9
18
13
24
46
46
19
34
116
18
9
2
11%
10%
12%
9%
13%
11%
12%
8%
14%
8%
9%
12%
12%
8%
13%
11%
18%
14%
6%
or
r
I never or hardly ever fast forward through the adverts
40
17
22
6
7
10
16
8
4
3
3
9
17
7
6
32
3
4
1
3%
3%
3%
3%
3%
2%
5%
7%
3%
2%
1%
2%
4%
3%
2%
3%
3%
6%
2%
e
ij
o
I never play back programmes recorded from channels with adverts
39
19
20
5
5
15
14
2
7
1
-
8
15
7
10
36
1
1
2
3%
3%
3%
3%
2%
3%
4%
2%
6%
1%
-%
2%
4%
3%
4%
3%
1%
1%
5%
j
ij
p
Don't know
168
93
75
27
22
65
53
21
22
12
35
44
49
35
37
151
8
7
2
13%
15%
11%
15%
8%
13%
15%
19%
18%
7%
13%
11%
12%
16%
14%
14%
8%
10%
6%
d
d
i
i
r

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh14 (Qr9). Showcard When You Watch Recordings You Have Made With Your Dvr, How Often, If At All, Do You Fast Forward Through The Adverts? (Single Code)

Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1504
1253
251
843
655
1000
504
Effective Weighted Sample
1243
1042
206
712
558
838
406
Total
1285
1103
182
820
459
854
431
I always or almost always fast forward through the adverts
893
751
142
580
309
605
288
69%
68%
78%
71%
67%
71%
67%
a
I fast forward through the adverts about half the time
146
132
13
96
49
89
56
11%
12%
7%
12%
11%
10%
13%
b
I never or hardly ever fast forward through the adverts
40
35
4
23
17
29
11
3%
3%
2%
3%
4%
3%
3%
I never play back programmes recorded from channels with adverts
39
33
6
20
19
27
12
3%
3%
3%
2%
4%
3%
3%
Don't know
168
151
17
102
65
104
64
13%
14%
9%
12%
14%
12%
15%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh15 (Qr12). Showcard Which Of These Statements Apply To When And How You Use Your Dvr To Record Programmes? (Multi Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
I record programmes because I am not going to be at home
931
445
486
134
203
371
223
60
78
125
212
299
288
159
185
773
81
52
25
72%
71%
74%
73%
80%
74%
64%
54%
64%
78%
79%
77%
72%
71%
69%
72%
80%
77%
70%
f
f
f
gh
gh
n
o
I record programmes because two
programmes I want to watch are on at
the same time
719
344
374
87
151
284
196
56
69
107
169
220
232
126
141
593
67
43
15
56%
55%
57%
48%
59%
57%
57%
50%
56%
67%
63%
57%
58%
56%
52%
55%
66%
64%
43%
c
c
g
g
r
or
r
I record programmes because someone else is watching the TV
652
305
347
97
141
265
148
50
40
91
147
193
205
112
141
546
54
36
16
51%
49%
53%
53%
56%
53%
43%
45%
33%
57%
55%
50%
51%
50%
52%
50%
54%
53%
46%
f
f
f
h
h
h
I use my DVR so I can fast forward through the ads when I am watching TV
313
141
172
38
66
134
76
30
22
55
80
108
93
56
56
271
23
10
8
24%
23%
26%
21%
26%
27%
22%
27%
18%
34%
30%
28%
23%
25%
21%
25%
23%
16%
23%
h
h
n
q
I use my DVR so that I can build up an archive of the TV programmes I like watching
151
71
79
12
36
71
32
12
12
25
48
52
49
22
28
119
21
5
6
12%
11%
12%
6%
14%
14%
9%
11%
10%
16%
18%
13%
12%
10%
10%
11%
21%
8%
16%
c
cf
h
oq
I never watch TV as it is broadcast, instead I use my DVR to record all of my TV watching for a week
91
42
49
16
21
38
16
10
4
13
17
27
31
12
22
75
11
4
1
7%
7%
7%
9%
8%
8%
5%
9%
3%
8%
6%
7%
8%
6%
8%
7%
11%
5%
4%
h
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh15 (Qr12). Showcard Which Of These Statements Apply To When And How You Use Your Dvr To Record Programmes? (Multi Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
Other
28
5
23
4
4
7
13
3
5
*
3
10
8
3
8
26
-
1
1
2%
1%
3%
2%
1%
1%
4%
3%
4%
*%
1%
2%
2%
1%
3%
2%
-%
2%
2%
a
e
i
Don't know
186
106
80
30
24
76
57
22
25
17
33
45
59
41
38
167
9
7
3
14%
17%
12%
17%
9%
15%
16%
20%
21%
11%
12%
12%
15%
18%
14%
15%
9%
11%
9%
b
d
d
d
i
ij
k
r

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh15 (Qr12). Showcard Which Of These Statements Apply To When And How You Use Your Dvr To Record Programmes? (Multi Code)

Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1504
1253
251
843
655
1000
504
Effective Weighted Sample
1243
1042
206
712
558
838
406
Total
1285
1103
182
820
459
854
431
I record programmes because I am not going to be at home
931
798
133
626
302
629
302
72%
72%
73%
76%
66%
74%
70%
d
I record programmes because two programmes I want to
watch are on at the same time
719
608
111
466
250
492
226
56%
55%
61%
57%
54%
58%
52%
I record programmes because someone else is watching the TV
652
557
95
430
219
427
225
51%
50%
52%
52%
48%
50%
52%
I use my DVR so I can fast forward through the ads when I am watching TV
313
263
49
210
102
219
94
24%
24%
27%
26%
22%
26%
22%
I use my DVR so that I can build up an archive of the TV programmes I like watching
151
130
21
111
39
101
50
12%
12%
11%
14%
8%
12%
12%
d
I never watch TV as it is broadcast, instead I use my DVR to record all of my TV watching for a week
91
79
12
58
33
62
30
7%
7%
7%
7%
7%
7%
7%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh15 (Qr12). Showcard Which Of These Statements Apply To When And How You Use Your Dvr To Record Programmes? (Multi Code)

Base : Those who own a DVR

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1504      | 1253                |
| Effective Weighted Sample | 1243      | 1042                |
| Total                     | 1285      | 1103                |
| Other                     | 28        | 24                  |
| 2%                        | 2%        | 2%                  |
| c                         |           |                     |
| Don't know                | 186       | 164                 |
| 14%                       | 15%       | 12%                 |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh16 (Qr14). Showcard When You Watch Television, Which, If Any, Of These Do You Usually Do First? (Single Code)

Base : Those who own a DVR
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1504
734
770
205
251
563
485
144
158
184
275
392
469
291
348
1096
130
142
136
Effective Weighted Sample
1243
608
635
174
207
473
409
118
126
151
230
331
392
241
287
973
125
126
129
Total
1285
625
660
182
254
501
347
110
122
159
268
388
400
224
269
1081
101
68
35
Check live TV (what is being broadcast at that time)
722
330
392
95
154
264
209
57
61
99
158
220
229
126
148
607
60
35
20
56%
53%
59%
52%
61%
53%
60%
51%
50%
62%
59%
57%
57%
56%
55%
56%
60%
51%
57%
a
e
h
Check recorded TV (see what you
have recorded on your DVR)
90
44
46
20
21
36
13
8
5
10
19
34
17
17
21
74
6
7
3
7%
7%
7%
11%
8%
7%
4%
7%
4%
6%
7%
9%
4%
8%
8%
7%
6%
11%
8%
f
f
f
l
l
Check on-demand services such as BBC iPlayer, ITV Player, Sky Anytime+, Virgin on demand
10
6
4
3
1
4
2
1
1
1
2
2
4
1
3
7
1
1
*
1%
1%
1%
2%
*%
1%
1%
1%
1%
1%
1%
1%
1%
*%
1%
1%
1%
1%
1%
It depends/ no set routine
292
151
140
38
61
119
74
19
29
35
62
87
96
44
64
239
25
18
10
23%
24%
21%
21%
24%
24%
21%
17%
24%
22%
23%
22%
24%
20%
24%
22%
25%
26%
28%
Don't know
171
94
77
26
17
77
50
25
26
14
27
45
54
36
34
153
8
7
2
13%
15%
12%
15%
7%
15%
14%
23%
22%
9%
10%
12%
13%
16%
13%
14%
8%
11%
6%
d
d
d
ij
ij
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh16 (Qr14). Showcard When You Watch Television, Which, If Any, Of These Do You Usually Do First? (Single Code)

Base : Those who own a DVR
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
1504
1253
251
843
655
1000
504
Effective Weighted Sample
1243
1042
206
712
558
838
406
Total
1285
1103
182
820
459
854
431
Check live TV (what is being broadcast at that time)
722
596
127
459
263
505
218
56%
54%
69%
56%
57%
59%
50%
a
f
Check recorded TV (see what you have recorded on your DVR)
90
76
14
55
34
51
39
7%
7%
7%
7%
7%
6%
9%
Check on-demand services such as BBC iPlayer, ITV Player, Sky Anytime+, Virgin on demand
10
9
1
4
6
7
3
1%
1%
1%
1%
1%
1%
1%
It depends/ no set routine
292
263
28
195
96
185
107
23%
24%
15%
24%
21%
22%
25%
b
Don't know
171
158
13
107
62
106
65
13%
14%
7%
13%
13%
12%
15%
b

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh17 (Qh42A). Do You Ever Watch Tv Programmes 'On Demand' Through Your Tv Service? (Read Explanation If Necessary) If 'Yes' Are You Watching Programmes 'On Demand' Through Your Tv Service Such As Sky Or Virgin Media, Or Through A 'Standalone' Service Such As Lovefilm, Netflix Or Blinkbox?

Base : Those with a TV in the household

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     |             |                    |                |          |
| a                                                           | b           | c                  | d              | e        |
| Unweighted total                                            | 2700        | 1301               | 1399           | 344      |
| Effective Weighted Sample                                   | 2239        | 1086               | 1153           | 292      |
| Total                                                       | 2244        | 1071               | 1173           | 310      |
| Yes, via Pay TV service such as Sky                         |             |                    |                |          |
| or Virgin Media                                             | 423         | 210                | 214            | 71       |
| 19%                                                         | 20%         | 18%                | 23%            | 23%      |
| f                                                           | f           | f                  | g              | gh       |
| Yes, via 'standalone' services such as                      |             |                    |                |          |
| LoveFilm, Netflix or Blinkbox                               | 109         | 58                 | 51             | 16       |
| 5%                                                          | 5%          | 4%                 | 5%             | 11%      |
| f                                                           | cef         | f                  | g              | g        |
| No                                                          | 1708        | 809                | 899            | 226      |
| 76%                                                         | 76%         | 77%                | 73%            | 67%      |
| cde                                                         | hij         | ij                 | k              | kl       |
| Don't know                                                  |             |                    |                |          |
| 27                                                          | 8           | 19                 | 3              | 4        |
| 1%                                                          | 1%          | 2%                 | 1%             | 1%       |
| a                                                           | n           |                    |                |          |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh17 (Qh42A). Do You Ever Watch Tv Programmes 'On Demand' Through Your Tv Service? (Read Explanation If Necessary) If 'Yes' Are You Watching Programmes 'On Demand' Through Your Tv Service Such As Sky Or Virgin Media, Or Through A 'Standalone' Service Such As Lovefilm, Netflix Or Blinkbox?

Base : Those with a TV in the household

| URBANITY                                                 | WORKING   | DEPRIVATION LEVEL   |
|----------------------------------------------------------|-----------|---------------------|
| MEDIUM/                                                  |           |                     |
| Total                                                    | URBAN     | RURAL               |
| Significance Level: 95%                                  |           |                     |
| a                                                        | b         | c                   |
| Unweighted total                                         | 2700      | 2258                |
| Effective Weighted Sample                                | 2239      | 1886                |
| Total                                                    | 2244      | 1937                |
| Yes, via Pay TV service such as Sky or Virgin Media      | 423       | 380                 |
| 19%                                                      | 20%       | 14%                 |
| b                                                        | d         |                     |
| Yes, via 'standalone' services such as LoveFilm, Netflix |           |                     |
| or Blinkbox                                              | 109       | 91                  |
| 5%                                                       | 5%        | 6%                  |
| d                                                        |           |                     |
| No                                                       | 1708      | 1465                |
| 76%                                                      | 76%       | 79%                 |
| c                                                        |           |                     |
| Don't know                                               | 27        | 23                  |
| 1%                                                       | 1%        | 1%                  |
| Columns Tested: a,b - c,d - e,f                          |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh18 (Qh42B). Showcard How Often, If Ever, Do You Use Your 'On Demand' Tv Service To Watch Tv Programmes After They'Ve Been Shown?

Base : Those who ever watch TV programmes 'on demand' through their TV service
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
d
e
f
~g
~h
~i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
565
283
282
92
126
244
103
44
54
78
132
154
186
102
122
409
63
33
60
Effective Weighted Sample
464
234
230
76
103
203
86
35
44
64
111
128
154
87
97
363
61
30
57
Total
509
255
254
82
131
215
82
37
47
74
132
155
164
87
101
429
48
17
15
Every day
62
29
33
**
22
22
8
**
**
**
17
10
24
10
18
49
**
**
**
12%
11%
13%
**
17%
10%
9%
**
**
**
13%
6%
15%
11%
18%
11%
**
**
**
k
k
A few times a week
157
89
68
**
43
53
25
**
**
**
38
45
51
28
33
132
**
**
**
31%
35%
27%
**
33%
25%
30%
**
**
**
29%
29%
31%
33%
32%
31%
**
**
**
Once a week
91
38
54
**
23
49
10
**
**
**
23
29
26
18
17
75
**
**
**
18%
15%
21%
**
18%
23%
12%
**
**
**
17%
18%
16%
21%
17%
17%
**
**
**
f
A few times a month
78
44
33
**
14
39
14
**
**
**
22
29
23
11
14
66
**
**
**
15%
17%
13%
**
11%
18%
17%
**
**
**
16%
19%
14%
13%
14%
15%
**
**
**
Once a month
62
24
38
**
15
24
11
**
**
**
17
27
21
9
5
54
**
**
**
12%
9%
15%
**
12%
11%
14%
**
**
**
13%
17%
13%
10%
5%
13%
**
**
**
n
n
Less often
50
28
23
**
11
21
13
**
**
**
16
14
16
9
11
44
**
**
**
10%
11%
9%
**
8%
10%
16%
**
**
**
12%
9%
10%
10%
11%
10%
**
**
**
Don't know
10
3
7
**
2
7
1
**
**
**
-
2
3
2
3
9
**
**
**
2%
1%
3%
**
1%
3%
1%
**
**
**
-%
1%
2%
2%
3%
2%
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh18 (Qh42B). Showcard How Often, If Ever, Do You Use Your 'On Demand' Tv Service To Watch Tv Programmes After They'Ve Been Shown?

Base : Those who ever watch TV programmes 'on demand' through their TV service

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | ~b                  |
| Unweighted total          | 565       | 487                 |
| Effective Weighted Sample | 464       | 402                 |
| Total                     | 509       | 449                 |
| Every day                 | 62        | 53                  |
| 12%                       | 12%       | **                  |
| A few times a week        | 157       | 139                 |
| 31%                       | 31%       | **                  |
| Once a week               | 91        | 81                  |
| 18%                       | 18%       | **                  |
| A few times a month       | 78        | 72                  |
| 15%                       | 16%       | **                  |
| Once a month              | 62        | 53                  |
| 12%                       | 12%       | **                  |
| Less often                |           |                     |
| 50                        | 43        | **                  |
| 10%                       | 10%       | **                  |
| Don't know                | 10        | 8                   |
| 2%                        | 2%        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh19 (Qh43A). Do You Ever Watch Tv Programmes Online Or Download Programmes From Uk Tv Broadcasters' Website (Such As Bbc Iplayer, Itv Player, Channel 4 On-Demand/ 4Od, Demand Five, Or Sky Player) After They'Ve Been Shown? I Don'T Mean Watching Live Programmes Online.

Base : Those with access to the internet at home or elsewhere
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2307
1129
1178
348
414
875
670
282
264
291
392
561
715
435
592
1676
209
204
218
Effective Weighted Sample
1913
941
972
292
349
725
566
232
218
239
323
466
600
366
493
1496
202
182
207
Total
1971
951
1020
311
409
756
494
218
209
254
369
544
621
344
458
1657
162
97
55
Yes
677
325
351
139
180
248
110
47
70
96
163
225
212
110
129
560
63
33
21
34%
34%
34%
45%
44%
33%
22%
22%
34%
38%
44%
41%
34%
32%
28%
34%
39%
34%
38%
ef
ef
f
g
g
gh
lmn
n
No
1268
614
654
170
222
499
377
169
136
154
202
306
402
228
328
1074
97
64
34
64%
65%
64%
55%
54%
66%
76%
77%
65%
61%
55%
56%
65%
66%
72%
65%
60%
66%
61%
cd
cde
hij
j
k
k
kl
Don't know
26
12
14
3
7
9
7
2
4
4
4
13
6
5
1
23
2
-
1
1%
1%
1%
1%
2%
1%
1%
1%
2%
2%
1%
2%
1%
1%
*%
1%
2%
-%
1%
n

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh19 (Qh43A). Do You Ever Watch Tv Programmes Online Or Download Programmes From Uk Tv Broadcasters' Website (Such As Bbc Iplayer, Itv Player, Channel 4 On-Demand/ 4Od, Demand Five, Or Sky Player) After They'Ve Been Shown? I Don'T Mean Watching Live Programmes Online. Base : Those With Access To The Internet At Home Or Elsewhere

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | b         | c                   |
| Unweighted total          | 2307      | 1912                |
| Effective Weighted Sample | 1913      | 1598                |
| Total                     | 1971      | 1692                |
| Yes                       | 677       | 571                 |
| 34%                       | 34%       | 38%                 |
| d                         |           |                     |
| No                        | 1268      | 1100                |
| 64%                       | 65%       | 60%                 |
| c                         |           |                     |
| Don't know                |           |                     |
| 26                        | 21        | 4                   |
| 1%                        | 1%        | 2%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh20 (Qh43B). Showcard How Often, If Ever, Do You Watch Tv Programmes Online Or Download From Uk Tv Broadcasters' Websites After They'Ve Been Shown?

Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
~g
~h
i
j
k
l
m
n
o
~p
~q
~r
Unweighted total
764
373
391
152
180
290
142
58
78
105
174
234
241
134
155
538
83
63
80
Effective Weighted Sample
636
310
326
128
152
241
119
47
65
88
146
198
198
114
128
485
80
57
76
Total
677
325
351
139
180
248
110
47
70
96
163
225
212
110
129
560
63
33
21
Every day
44
24
20
14
15
11
4
**
**
6
10
15
16
4
9
37
**
**
**
6%
7%
6%
10%
8%
4%
3%
**
**
6%
6%
7%
7%
4%
7%
7%
**
**
**
ef
A few times a week
184
97
88
47
54
62
21
**
**
17
51
61
65
29
29
156
**
**
**
27%
30%
25%
34%
30%
25%
19%
**
**
17%
31%
27%
31%
26%
22%
28%
**
**
**
f
f
i
Once a week
119
45
74
28
22
44
24
**
**
21
30
39
41
16
22
99
**
**
**
18%
14%
21%
20%
12%
18%
22%
**
**
22%
19%
17%
20%
15%
17%
18%
**
**
**
a
d
A few times a month
141
67
74
27
44
52
17
**
**
24
31
43
35
35
28
113
**
**
**
21%
20%
21%
20%
25%
21%
16%
**
**
25%
19%
19%
17%
31%
22%
20%
**
**
**
kl
Once a month
69
34
35
11
13
32
13
**
**
9
21
30
14
12
12
54
**
**
**
10%
10%
10%
8%
7%
13%
12%
**
**
9%
13%
14%
7%
11%
9%
10%
**
**
**
l
Less often
113
58
55
10
28
45
30
**
**
17
19
36
39
14
25
96
**
**
**
17%
18%
16%
7%
15%
18%
28%
**
**
18%
11%
16%
18%
13%
19%
17%
**
**
**
c
c
cde
Don't know
7
2
5
1
3
2
-
**
**
2
1
1
1
*
4
6
**
**
**
1%
1%
1%
1%
2%
1%
-%
**
**
2%
1%
*%
1%
*%
3%
1%
**
**
**
k

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh20 (Qh43B). Showcard How Often, If Ever, Do You Watch Tv Programmes Online Or Download From Uk Tv Broadcasters' Websites After They'Ve Been Shown?

Base : Those who ever watch TV programmes online or download from UK TV broadcasters' websites
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
764
632
132
478
286
489
275
Effective Weighted Sample
636
523
115
399
246
414
222
Total
677
571
106
458
219
433
244
Every day
44
41
3
31
13
26
18
6%
7%
3%
7%
6%
6%
7%
A few times a week
184
152
32
119
66
125
59
27%
27%
30%
26%
30%
29%
24%
Once a week
119
99
20
81
38
75
44
18%
17%
19%
18%
17%
17%
18%
A few times a month
141
123
18
101
40
85
55
21%
22%
17%
22%
18%
20%
23%
Once a month
69
53
16
46
22
55
14
10%
9%
15%
10%
10%
13%
6%
f
Less often
113
96
17
75
38
63
50
17%
17%
16%
16%
17%
15%
21%
Don't know
7
7
-
5
2
4
3
1%
1%
-%
1%
1%
1%
1%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh21 (Qh62). Are Any Of Your Tv Sets "Smart Tvs"? These Are New Types Of Tv That Are Connected To The Internet And Can Stream Video Directly Onto Your Television Screen, Without The Need For A Computer, Set-Top Box Or Games Console. If Necessary - It'S A Tv That Allows You To Surf The Internet And Stream Movies, Tv Shows And Videos Using Services Such As Bbc Iplayer, Lovefilm And Youtube. They Are Also Sometimes Referred To As A Connected Tv Or A Hybrid Tv. Base : Those With A Tv In The Household

| GENDER                    | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|---------------------------|-------------|--------------------|----------------|----------|
| UNDER                     | £11.5K-     | £17.5K-            | ENG            |          |
| Total                     | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                      |             |                    |                |          |
| LAND                      | WALES       | NI                 |                |          |
| Significance Level: 95%   |             |                    |                |          |
| a                         | b           | c                  | d              | e        |
| Unweighted total          | 2700        | 1301               | 1399           | 344      |
| Effective Weighted Sample | 2239        | 1086               | 1153           | 292      |
| Total                     | 2244        | 1071               | 1173           | 310      |
| Yes                       | 208         | 120                | 88             | 37       |
| 9%                        | 11%         | 8%                 | 12%            | 10%      |
| b                         | f           | f                  | f              | g        |
| No                        | 2013        | 947                | 1066           | 271      |
| 90%                       | 88%         | 91%                | 87%            | 90%      |
| ce                        | j           | j                  | j              | k        |
| Don't know                |             |                    |                |          |
| 23                        | 4           | 19                 | 2              | 2        |
| 1%                        | *%          | 2%                 | 1%             | *%       |
| a                         | q           |                    |                |          |

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh21 (Qh62). Are Any Of Your Tv Sets "Smart Tvs"? These Are New Types Of Tv That Are Connected To The Internet And Can Stream Video Directly Onto Your Television Screen, Without The Need For A Computer, Set-Top Box Or Games Console. If Necessary - It'S A Tv That Allows You To Surf The Internet And Stream Movies, Tv Shows And Videos Using Services Such As Bbc Iplayer, Lovefilm And Youtube. They Are Also Sometimes Referred To As A Connected Tv Or A Hybrid Tv. Base : Those With A Tv In The Household

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   |           |                     |
| a                         | b         | c                   |
| Unweighted total          | 2700      | 2258                |
| Effective Weighted Sample | 2239      | 1886                |
| Total                     | 2244      | 1937                |
| Yes                       | 208       | 177                 |
| 9%                        | 9%        | 10%                 |
| d                         | f         |                     |
| No                        | 2013      | 1743                |
| 90%                       | 90%       | 88%                 |
| c                         | e         |                     |
| Don't know                |           |                     |
| 23                        | 17        | 6                   |
| 1%                        | 1%        | 2%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh22 (Qh63). Showcard Which, If Any, Of The Uses Shown On This Card Have You Used Your "Smart Tv" Set For In The Last Month? Please Don'T Include Anything You'Ve Done Using An Additional Device To Play The Content, Such As A Games Console Or Computer. (Multi Code)

Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
238
136
102
42
43
94
59
16
20
27
60
79
72
44
43
173
20
20
25
Effective Weighted Sample
198
115
83
35
35
79
52
14
16
22
49
68
58
37
37
155
19
19
24
Total
208
120
88
37
42
83
46
12
17
22
55
77
62
32
36
176
14
11
7
Catch-up services - watch programmes or films recently broadcast (e.g. using the BBC iPlayer)
115
66
49
**
**
**
**
**
**
**
**
**
**
**
**
96
**
**
**
55%
55%
56%
**
**
**
**
**
**
**
**
**
**
**
**
55%
**
**
**
Watching TV you've previously
recorded
112
61
51
**
**
**
**
**
**
**
**
**
**
**
**
93
**
**
**
54%
51%
58%
**
**
**
**
**
**
**
**
**
**
**
**
53%
**
**
**
Free Video on-demand services - e.g. a service which may provide films (such as those recently available on DVD), classic TV shows and other content
50
29
21
**
**
**
**
**
**
**
**
**
**
**
**
41
**
**
**
24%
24%
24%
**
**
**
**
**
**
**
**
**
**
**
**
23%
**
**
**
Applications that come with the TV that allow you to watch programmes and video clips (e.g. YouTube, Amazon video)
47
26
21
**
**
**
**
**
**
**
**
**
**
**
**
42
**
**
**
22%
22%
24%
**
**
**
**
**
**
**
**
**
**
**
**
24%
**
**
**
Browse the internet - e.g. online shopping, checking emails, social networking sites
40
24
16
**
**
**
**
**
**
**
**
**
**
**
**
35
**
**
**
19%
20%
19%
**
**
**
**
**
**
**
**
**
**
**
**
20%
**
**
**
Subscription Video on-demand services such as LoveFilm or Netflix
28
17
10
**
**
**
**
**
**
**
**
**
**
**
**
22
**
**
**
13%
14%
12%
**
**
**
**
**
**
**
**
**
**
**
**
13%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh22 (Qh63). Showcard Which, If Any, Of The Uses Shown On This Card Have You Used Your "Smart Tv" Set For In The Last Month? Please Don'T Include Anything You'Ve Done Using An Additional Device To Play The Content, Such As A Games Console Or Computer. (Multi Code)

Base : Those with a 'Smart TV' in the household
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
o
~p
~q
~r
Unweighted total
238
136
102
42
43
94
59
16
20
27
60
79
72
44
43
173
20
20
25
Effective Weighted Sample
198
115
83
35
35
79
52
14
16
22
49
68
58
37
37
155
19
19
24
Total
208
120
88
37
42
83
46
12
17
22
55
77
62
32
36
176
14
11
7
Pay per view Video on-demand services - e.g. a service such as Blinkbox which may provide films (such as those recently available on
DVD), classic TV shows and other
content
18
10
8
**
**
**
**
**
**
**
**
**
**
**
**
15
**
**
**
9%
8%
9%
**
**
**
**
**
**
**
**
**
**
**
**
8%
**
**
**
Applications that come with the TV that allow you to play games
9
5
4
**
**
**
**
**
**
**
**
**
**
**
**
8
**
**
**
4%
4%
4%
**
**
**
**
**
**
**
**
**
**
**
**
5%
**
**
**
Making voice calls using the internet
6
4
3
**
**
**
**
**
**
**
**
**
**
**
**
5
**
**
**
3%
3%
3%
**
**
**
**
**
**
**
**
**
**
**
**
3%
**
**
**
None of these
46
28
17
**
**
**
**
**
**
**
**
**
**
**
**
38
**
**
**
22%
23%
20%
**
**
**
**
**
**
**
**
**
**
**
**
22%
**
**
**
Don't know
5
2
3
**
**
**
**
**
**
**
**
**
**
**
**
4
**
**
**
2%
2%
3%
**
**
**
**
**
**
**
**
**
**
**
**
2%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh22 (Qh63). Showcard Which, If Any, Of The Uses Shown On This Card Have You Used Your "Smart Tv" Set For In The Last Month? Please Don'T Include Anything You'Ve Done Using An Additional Device To Play The Content, Such As A Games Console Or Computer. (Multi Code)

Base : Those with a 'Smart TV' in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
238
196
42
155
82
159
79
Effective Weighted Sample
198
164
35
128
72
136
62
Total
208
177
31
145
63
144
64
Catch-up services - watch programmes or films recently broadcast (e.g. using the BBC iPlayer)
115
98
**
83
**
75
**
55%
55%
**
57%
**
52%
**
Watching TV you've previously recorded
112
90
**
81
**
79
**
54%
51%
**
56%
**
54%
**
Free Video on-demand services - e.g. a service which may provide films (such as those recently available on DVD), classic TV shows and other content
50
44
**
35
**
38
**
24%
25%
**
24%
**
27%
**
Applications that come with the TV that allow you to watch programmes and video clips (e.g. YouTube, Amazon video)
47
44
**
32
**
28
**
22%
25%
**
22%
**
20%
**
Browse the internet - e.g. online shopping, checking emails, social networking sites
40
35
**
26
**
26
**
19%
20%
**
18%
**
18%
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qh22 (Qh63). Showcard Which, If Any, Of The Uses Shown On This Card Have You Used Your "Smart Tv" Set For In The Last Month? Please Don'T Include Anything You'Ve Done Using An Additional Device To Play The Content, Such As A Games Console Or Computer. (Multi Code)

Base : Those with a 'Smart TV' in the household
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
~d
e
~f
Unweighted total
238
196
42
155
82
159
79
Effective Weighted Sample
198
164
35
128
72
136
62
Total
208
177
31
145
63
144
64
Subscription Video on-demand services such as LoveFilm or Netflix
28
25
**
23
**
19
**
13%
14%
**
16%
**
13%
**
Pay per view Video on-demand services - e.g. a service
such as Blinkbox which may provide films (such as those
recently available on DVD), classic TV shows and other content
18
16
**
13
**
13
**
9%
9%
**
9%
**
9%
**
Applications that come with the TV that allow you to play games
9
7
**
5
**
5
**
4%
4%
**
4%
**
3%
**
Making voice calls using the internet
6
5
**
4
**
4
**
3%
3%
**
3%
**
3%
**
None of these
46
41
**
33
**
29
**
22%
23%
**
23%
**
20%
**
Don't know
5
4
**
2
**
5
**
2%
2%
**
1%
**
3%
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QCHECK. Can I just check that you have the following services? (MULTI CODE) Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Landline phone
1934
918
1016
228
314
689
703
240
196
219
355
535
577
357
461
1625
161
94
54
84%
83%
85%
71%
73%
86%
93%
68%
79%
84%
95%
93%
85%
85%
74%
85%
80%
83%
85%
cd
cde
g
g
ghi
lmn
n
n
Mobile phone
2148
1034
1114
318
425
785
620
298
231
257
370
563
645
388
548
1806
176
106
60
93%
94%
93%
99%
99%
99%
82%
84%
93%
98%
99%
97%
95%
92%
88%
94%
88%
94%
94%
f
f
f
g
gh
gh
mn
mn
n
p
p
p
Fixed broadband internet access
1719
836
883
254
332
678
456
149
170
220
358
513
555
296
351
1446
140
82
51
75%
76%
74%
79%
78%
85%
60%
42%
68%
84%
96%
89%
82%
70%
57%
75%
70%
72%
80%
f
f
cdf
g
gh
ghi
lmn
mn
n
p
Mobile broadband internet access
146
80
66
29
33
62
21
23
15
15
30
37
43
20
43
120
17
8
2
6%
7%
6%
9%
8%
8%
3%
6%
6%
6%
8%
6%
6%
5%
7%
6%
8%
7%
3%
f
f
f
r
r
r
Narrowband internet access
21
8
14
4
4
5
8
4
2
-
6
10
8
2
2
21
-
*
-
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
2%
2%
1%
*%
*%
1%
-%
*%
-%
i
n
TV service with additional channels you pay to receive
1423
694
730
201
288
542
392
153
141
178
282
375
448
256
343
1180
129
73
41
62%
63%
61%
62%
67%
68%
52%
43%
57%
68%
75%
65%
66%
61%
55%
61%
64%
64%
65%
f
f
f
g
gh
gh
n
n
No, none of these
6
4
2
1
1
1
2
2
-
-
1
1
2
1
2
3
2
-
1
*%
*%
*%
*%
*%
*%
*%
1%
-%
-%
*%
*%
*%
*%
*%
*%
1%
-%
1%
o
o
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qcheck. Can I Just Check That You Have The Following Services? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Landline phone
1934
1649
285
1093
835
1243
691
84%
83%
91%
85%
83%
89%
77%
a
f
Mobile phone
2148
1855
293
1276
865
1315
832
93%
93%
94%
99%
86%
94%
92%
d
Fixed broadband internet access
1719
1468
251
1083
630
1083
636
75%
74%
80%
84%
63%
77%
71%
a
d
f
Mobile broadband internet access
146
121
25
101
45
100
46
6%
6%
8%
8%
4%
7%
5%
d
f
Narrowband internet access
21
17
4
10
12
19
3
1%
1%
1%
1%
1%
1%
*%
f
TV service with additional channels you pay to receive
1423
1242
181
893
525
897
526
62%
62%
58%
69%
52%
64%
58%
d
f
No, none of these
6
5
1
1
5
3
3
*%
*%
*%
*%
1%
*%
*%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qdm. And Which, If Any, Of These Services Are You Primarily Or Jointly Responsible For - In Terms Of Deciding Which Supplier Or Network To Use? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Landline phone
1643
774
869
86
262
635
659
217
182
201
319
461
489
295
394
1376
142
85
40
71%
70%
73%
27%
61%
80%
87%
61%
73%
77%
85%
80%
72%
70%
64%
72%
71%
75%
63%
c
cd
cde
g
g
ghi
lmn
n
n
r
r
Mobile phone
1872
900
972
234
379
700
558
272
213
236
335
477
565
342
485
1562
160
97
54
81%
82%
81%
73%
89%
88%
74%
77%
86%
90%
90%
83%
83%
81%
78%
81%
80%
85%
85%
cf
cf
g
g
g
n
Fixed broadband internet access
1407
677
730
106
277
609
416
129
156
196
312
423
462
237
283
1178
120
72
37
61%
61%
61%
33%
65%
76%
55%
36%
63%
75%
83%
73%
68%
56%
46%
61%
60%
64%
58%
cf
cdf
c
g
gh
ghi
mn
mn
n
Mobile broadband internet access
110
57
52
10
27
53
19
21
11
13
25
27
32
17
32
89
13
7
1
5%
5%
4%
3%
6%
7%
3%
6%
4%
5%
7%
5%
5%
4%
5%
5%
7%
6%
2%
cf
cf
r
r
r
Narrowband internet access
10
5
5
1
3
3
4
3
1
-
5
5
4
-
2
10
-
*
-
*%
*%
*%
*%
1%
*%
*%
1%
*%
-%
1%
1%
1%
-%
*%
1%
-%
*%
-%
TV service with additional channels you pay to receive
1127
530
597
84
238
460
345
130
120
166
246
292
357
200
276
918
114
64
31
49%
48%
50%
26%
56%
58%
46%
37%
48%
63%
66%
51%
53%
47%
44%
48%
57%
57%
48%
cf
cf
c
g
gh
gh
n
n
o
o
None of these
186
94
92
73
30
43
40
20
9
12
21
48
55
39
44
158
16
7
5
8%
9%
8%
23%
7%
5%
5%
6%
4%
5%
6%
8%
8%
9%
7%
8%
8%
6%
9%
def
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qdm. And Which, If Any, Of These Services Are You Primarily Or Jointly Responsible For - In Terms Of Deciding Which Supplier Or Network To Use? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Landline phone
1643
1401
241
959
678
1067
576
71%
70%
77%
74%
68%
76%
64%
a
d
f
Mobile phone
1872
1610
262
1134
734
1152
720
81%
81%
84%
88%
73%
82%
80%
d
Fixed broadband internet access
1407
1196
211
931
471
901
507
61%
60%
68%
72%
47%
64%
56%
a
d
f
Mobile broadband internet access
110
92
18
78
32
77
32
5%
5%
6%
6%
3%
6%
4%
d
f
Narrowband internet access
10
7
3
4
6
8
2
*%
*%
1%
*%
1%
1%
*%
TV service with additional channels you pay to receive
1127
980
146
736
388
707
419
49%
49%
47%
57%
39%
50%
47%
d
None of these
186
163
23
71
114
107
80
8%
8%
7%
6%
11%
8%
9%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QG1. Do you receive more than one of these services as part of an overall deal or package from the same supplier? (SINGLE CODE) Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Yes
1305
609
696
142
263
514
385
129
137
176
275
371
423
225
283
1090
112
67
36
57%
55%
58%
44%
62%
65%
51%
37%
55%
67%
73%
64%
62%
53%
46%
57%
56%
59%
57%
cf
cf
c
g
gh
gh
mn
mn
n
No
926
463
463
142
153
276
355
217
108
82
89
185
237
182
320
778
79
45
25
40%
42%
39%
44%
36%
35%
47%
62%
44%
31%
24%
32%
35%
43%
52%
40%
39%
39%
39%
de
de
hij
ij
j
kl
klm
Don't know
70
31
39
38
12
6
14
6
3
3
10
21
18
15
17
56
10
2
3
3%
3%
3%
12%
3%
1%
2%
2%
1%
1%
3%
4%
3%
3%
3%
3%
5%
2%
4%
def
e

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg1. Do You Receive More Than One Of These Services As Part Of An Overall Deal Or Package From The Same Supplier? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Yes
1305
1145
160
819
481
821
484
57%
58%
51%
63%
48%
59%
54%
b
d
f
No
926
784
141
442
482
539
387
40%
39%
45%
34%
48%
38%
43%
a
c
e
Don't know
70
59
11
30
41
41
29
3%
3%
3%
2%
4%
3%
3%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg2 (Qg3A). Showcard Thinking About The Service Package You Consider To Be The Main One, Or The One Your Household Spends The Most On... Please Could You Tell Me Which Services Are Part Of This Deal Or Package You Have With The Same Supplier? (Multi Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

| GENDER                                                      | AGE GROUP   | HOUSEHOLD INCOME   | SOCIAL GROUP   | NATION   |
|-------------------------------------------------------------|-------------|--------------------|----------------|----------|
| UNDER                                                       | £11.5K-     | £17.5K-            | ENG            |          |
| Total                                                       | MALE        | FEMALE             | 16-24          | 25-34    |
| SCOT                                                        |             |                    |                |          |
| LAND                                                        | WALES       | NI                 |                |          |
| Significance Level: 95%                                     |             |                    |                |          |
| a                                                           | b           | c                  | d              | e        |
| Unweighted total                                            | 1539        | 722                | 817            | 161      |
| Effective Weighted Sample                                   | 1272        | 600                | 673            | 132      |
| Total                                                       | 1305        | 609                | 696            | 142      |
| Landline phone                                              | 1207        | 557                | 650            | 121      |
| 92%                                                         | 91%         | 93%                | 85%            | 87%      |
| cd                                                          | cd          | mn                 |                |          |
| One mobile phone                                            | 81          | 35                 | 46             | 5        |
| 6%                                                          | 6%          | 7%                 | 4%             | 9%       |
| e                                                           | ij          |                    |                |          |
| More than one mobile phone                                  |             |                    |                |          |
| 22                                                          | 14          | 8                  | 3              | 2        |
| 2%                                                          | 2%          | 1%                 | 2%             | 1%       |
| Internet - Fixed Broadband access                           | 1176        | 548                | 628            | 125      |
| 90%                                                         | 90%         | 90%                | 88%            | 93%      |
| f                                                           | f           | g                  | g              | gh       |
| Internet - Mobile Broadband access                          | 28          | 15                 | 14             | 4        |
| 2%                                                          | 2%          | 2%                 | 2%             | 4%       |
| f                                                           | j           | j                  | j              | kl       |
| TV service                                                  | 749         | 343                | 406            | 92       |
| 57%                                                         | 56%         | 58%                | 65%            | 63%      |
| f                                                           | f           | f                  | km             | or       |
| Don't know                                                  | 5           | 4                  | 1              | 3        |
| *%                                                          | 1%          | *%                 | 2%             | *%       |
| ef                                                          |             |                    |                |          |
| Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r |             |                    |                |          |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg2 (Qg3A). Showcard Thinking About The Service Package You Consider To Be The Main One, Or The One Your Household Spends The Most On... Please Could You Tell Me Which Services Are Part Of This Deal Or Package You Have With The Same Supplier? (Multi Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

| URBANITY                           | WORKING   | DEPRIVATION LEVEL   |
|------------------------------------|-----------|---------------------|
| MEDIUM/                            |           |                     |
| Total                              | URBAN     | RURAL               |
| Significance Level: 95%            |           |                     |
| a                                  | b         | c                   |
| Unweighted total                   | 1539      | 1303                |
| Effective Weighted Sample          | 1272      | 1085                |
| Total                              | 1305      | 1145                |
| Landline phone                     | 1207      | 1052                |
| 92%                                | 92%       | 96%                 |
| a                                  | f         |                     |
| One mobile phone                   | 81        | 72                  |
| 6%                                 | 6%        | 5%                  |
| More than one mobile phone         | 22        | 18                  |
| 2%                                 | 2%        | 2%                  |
| Internet - Fixed Broadband access  |           |                     |
| 1176                               | 1026      | 150                 |
| 90%                                | 90%       | 94%                 |
| d                                  |           |                     |
| Internet - Mobile Broadband access | 28        | 25                  |
| 2%                                 | 2%        | 2%                  |
| TV service                         | 749       | 708                 |
| 57%                                | 62%       | 26%                 |
| b                                  | d         | e                   |
| Don't know                         |           |                     |
| 5                                  | 4         | 1                   |
| *%                                 | *%        | 1%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg3 (Qg3D). Which Supplier Do You Use For This Package Of Services? (Single Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1539
722
817
161
261
590
527
166
172
205
291
388
490
284
374
1114
140
141
144
Effective Weighted Sample
1272
600
673
132
220
491
446
138
142
170
240
322
410
237
312
990
135
125
138
Total
1305
609
696
142
263
514
385
129
137
176
275
371
423
225
283
1090
112
67
36
Sky
435
203
232
55
107
182
90
34
41
61
101
117
150
78
87
364
35
26
10
33%
33%
33%
39%
41%
35%
23%
26%
30%
35%
37%
32%
36%
35%
31%
33%
31%
39%
27%
f
f
f
g
r
Virgin Media (previously NTL/ Telewest)
336
160
176
34
61
134
108
47
40
37
62
81
108
51
96
277
39
11
9
26%
26%
25%
24%
23%
26%
28%
36%
29%
21%
22%
22%
25%
23%
34%
25%
35%
16%
25%
ij
klm
q
oq
BT
274
122
152
27
47
103
97
19
23
44
68
115
76
43
41
223
23
16
13
21%
20%
22%
19%
18%
20%
25%
15%
17%
25%
25%
31%
18%
19%
14%
20%
20%
24%
36%
d
g
g
lmn
opq
Talk Talk/ Carphone Warehouse
158
72
86
15
26
64
54
19
23
23
31
31
63
28
36
137
11
8
3
12%
12%
12%
10%
10%
13%
14%
15%
17%
13%
11%
8%
15%
12%
13%
13%
9%
11%
8%
k
Plusnet
17
11
6
1
2
6
8
1
*
2
1
6
3
5
3
15
1
*
1
1%
2%
1%
1%
1%
1%
2%
1%
*%
1%
*%
2%
1%
2%
1%
1%
1%
1%
1%
Orange
16
6
9
2
5
5
4
2
2
1
2
2
6
4
5
12
1
3
*
1%
1%
1%
1%
2%
1%
1%
1%
2%
*%
1%
*%
1%
2%
2%
1%
1%
4%
1%
o
AOL
9
8
2
-
-
5
4
2
1
1
2
2
2
2
3
8
-
1
*
1%
1%
*%
-%
-%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
1%
1%
b
O2
9
2
7
1
5
2
1
1
-
1
-
2
2
2
3
8
1
-
-
1%
*%
1%
1%
2%
*%
*%
1%
-%
*%
-%
1%
*%
1%
1%
1%
1%
-%
-%
ef
Other
39
20
19
4
7
12
16
4
6
7
8
12
9
8
9
36
1
2
*
3%
3%
3%
3%
3%
2%
4%
3%
4%
4%
3%
3%
2%
4%
3%
3%
1%
2%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg3 (Qg3D). Which Supplier Do You Use For This Package Of Services? (Single Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
1539
722
817
161
261
590
527
166
172
205
291
388
490
284
374
1114
140
141
144
Effective Weighted Sample
1272
600
673
132
220
491
446
138
142
170
240
322
410
237
312
990
135
125
138
Total
1305
609
696
142
263
514
385
129
137
176
275
371
423
225
283
1090
112
67
36
Don't know
12
6
6
3
4
2
4
1
1
1
1
4
5
3
-
9
2
1
-
1%
1%
1%
2%
2%
*%
1%
1%
1%
*%
*%
1%
1%
2%
-%
1%
2%
1%
-%
e
n

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg3 (Qg3D). Which Supplier Do You Use For This Package Of Services? (Single Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

| URBANITY                                | WORKING   | DEPRIVATION LEVEL   |
|-----------------------------------------|-----------|---------------------|
| MEDIUM/                                 |           |                     |
| Total                                   | URBAN     | RURAL               |
| Significance Level: 95%                 | a         | b                   |
| Unweighted total                        | 1539      | 1303                |
| Effective Weighted Sample               | 1272      | 1085                |
| Total                                   | 1305      | 1145                |
| Sky                                     | 435       | 411                 |
| 33%                                     | 36%       | 15%                 |
| b                                       | d         |                     |
| Virgin Media (previously NTL/ Telewest) | 336       | 332                 |
| 26%                                     | 29%       | 3%                  |
| b                                       | e         |                     |
| BT                                      | 274       | 187                 |
| 21%                                     | 16%       | 54%                 |
| a                                       | f         |                     |
| Talk Talk/ Carphone Warehouse           | 158       | 136                 |
| 12%                                     | 12%       | 14%                 |
| c                                       |           |                     |
| Plusnet                                 |           |                     |
| 17                                      | 10        | 6                   |
| 1%                                      | 1%        | 4%                  |
| a                                       |           |                     |
| Orange                                  | 16        | 12                  |
| 1%                                      | 1%        | 2%                  |
| AOL                                     | 9         | 6                   |
| 1%                                      | 1%        | 2%                  |
| O2                                      | 9         | 8                   |
| 1%                                      | 1%        | *%                  |
| Other                                   |           |                     |
| 39                                      | 31        | 8                   |
| 3%                                      | 3%        | 5%                  |
| f                                       |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qg3 (Qg3D). Which Supplier Do You Use For This Package Of Services? (Single Code)

Base : Those with a bundle of services, who receive any of these services as part of an overall deal or package

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 1539      | 1303                |
| Effective Weighted Sample | 1272      | 1085                |
| Total                     | 1305      | 1145                |
| Don't know                | 12        | 11                  |
| 1%                        | 1%        | 1%                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp1. Showcard During An Average Week, On How Many Days Do You Listen To The Radio (Including Listening At Home, In The Car, At Work, Via Mobile Phone, Personal Stereo)? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
7 days a week
(7.0)
1003
488
516
83
156
384
381
130
97
113
219
303
311
190
197
840
79
52
33
44%
44%
43%
26%
36%
48%
50%
37%
39%
43%
59%
53%
46%
45%
32%
44%
39%
46%
52%
c
cd
cd
ghi
lmn
n
n
op
6 days a week
(6.0)
93
55
37
22
16
27
27
14
6
13
5
15
33
18
26
84
2
6
1
4%
5%
3%
7%
4%
3%
4%
4%
3%
5%
1%
3%
5%
4%
4%
4%
1%
5%
2%
b
ef
j
j
k
pr
pr
5 days a week
(5.0)
163
87
76
21
27
74
41
12
12
26
37
48
50
33
32
129
18
13
3
7%
8%
6%
6%
6%
9%
5%
3%
5%
10%
10%
8%
7%
8%
5%
7%
9%
11%
5%
f
gh
gh
n
or
3 or 4 days a week
(3.5)
173
80
94
37
29
56
50
37
25
23
25
34
51
28
59
142
21
6
5
8%
7%
8%
12%
7%
7%
7%
11%
10%
9%
7%
6%
7%
7%
10%
7%
11%
5%
7%
def
k
q
1 or 2 days a week
(1.5)
184
85
99
36
37
54
58
26
28
19
22
41
44
41
58
157
14
10
4
8%
8%
8%
11%
9%
7%
8%
7%
11%
7%
6%
7%
7%
10%
9%
8%
7%
8%
6%
e
j
Less often
(0.5)
132
55
77
18
29
35
50
23
15
8
11
27
37
17
51
116
11
3
2
6%
5%
6%
6%
7%
4%
7%
7%
6%
3%
3%
5%
6%
4%
8%
6%
5%
2%
4%
e
ij
km
q
Never/ do not listen to the radio
(0.0)
546
253
293
105
132
162
148
110
66
60
53
109
150
93
193
450
56
25
15
24%
23%
24%
33%
31%
20%
20%
31%
27%
23%
14%
19%
22%
22%
31%
23%
28%
22%
24%
ef
ef
ij
j
j
klm
Don't know
6
1
5
1
1
4
1
-
-
-
1
-
2
1
3
6
-
-
-
*%
*%
*%
*%
*%
*%
*%
-%
-%
-%
*%
-%
*%
*%
*%
*%
-%
-%
-%
Mean number of days during an average week
4.1
4.2
4.0
3.1
3.5
4.4
4.4
3.5
3.7
4.3
5.0
4.6
4.3
4.2
3.3
4.1
3.8
4.4
4.4
cd
cd
gh
ghi
n
n
n
p
p
Standard deviation
3.03
3.00
3.06
2.93
3.10
2.94
3.00
3.10
3.05
2.94
2.73
2.94
3.00
2.99
3.04
3.03
3.04
2.96
3.08
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp1. Showcard During An Average Week, On How Many Days Do You Listen To The Radio (Including Listening At Home, In The Car, At Work, Via Mobile Phone, Personal Stereo)? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Standard error
.06
.08
.08
.15
.15
.10
.09
.14
.17
.17
.14
.12
.11
.13
.11
.07
.19
.19
.19
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp1. Showcard During An Average Week, On How Many Days Do You Listen To The Radio (Including Listening At Home, In The Car, At Work, Via Mobile Phone, Personal Stereo)? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
7 days a week
(7.0)
1003
831
173
614
386
673
331
44%
42%
55%
48%
38%
48%
37%
a
d
f
6 days a week
(6.0)
93
86
6
59
34
42
50
4%
4%
2%
5%
3%
3%
6%
b
e
5 days a week
(5.0)
163
139
24
118
45
111
52
7%
7%
8%
9%
4%
8%
6%
d
3 or 4 days a week
(3.5)
173
153
20
81
93
100
74
8%
8%
6%
6%
9%
7%
8%
c
1 or 2 days a week
(1.5)
184
159
25
80
104
108
76
8%
8%
8%
6%
10%
8%
8%
c
Less often
(0.5)
132
119
13
63
69
62
69
6%
6%
4%
5%
7%
4%
8%
c
e
Never/ do not listen to the radio
(0.0)
546
495
51
274
270
301
245
24%
25%
16%
21%
27%
21%
27%
b
c
e
Don't know
6
6
-
2
4
4
2
*%
*%
-%
*%
*%
*%
*%
Mean number of days during an average week
4.1
4.0
4.7
4.4
3.6
4.3
3.7
a
d
f
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp1. Showcard During An Average Week, On How Many Days Do You Listen To The Radio (Including Listening At Home, In The Car, At Work, Via Mobile Phone, Personal Stereo)? (Single Code)

Base : All respondents

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 2775      | 2319                |
| Effective Weighted Sample       | 2299      | 1937                |
| Total                           | 2301      | 1989                |
| Standard deviation              | 3.03      | 3.04                |
| Standard error                  | .06       | .06                 |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2A (Qp11A). Showcard How Often, If At All, Do You Access The Radio Via - Radio Set With Am Stereo - Either At Home Or On Portable Radio. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
172
84
88
9
16
49
98
36
17
23
24
44
48
32
48
148
6
10
8
10%
10%
10%
4%
6%
8%
16%
15%
9%
11%
7%
9%
9%
10%
11%
10%
4%
11%
16%
cde
j
p
p
op
At least weekly
101
51
49
12
13
41
36
17
10
17
12
20
32
20
30
89
6
4
2
6%
6%
6%
6%
4%
6%
6%
7%
6%
8%
4%
4%
6%
6%
7%
6%
4%
4%
3%
j
At least monthly
64
38
26
5
13
24
22
15
7
5
13
13
9
16
26
59
3
1
1
4%
4%
3%
2%
4%
4%
4%
6%
4%
3%
4%
3%
2%
5%
6%
4%
2%
1%
2%
l
kl
q
Have tried it once
52
25
28
2
8
19
24
6
6
6
16
18
11
12
11
43
-
8
2
3%
3%
3%
1%
3%
3%
4%
2%
3%
3%
5%
4%
2%
4%
3%
3%
-%
9%
3%
c
p
opr
p
Never
1050
503
546
138
185
390
337
135
112
114
199
293
326
199
229
875
93
51
31
60%
59%
61%
64%
63%
62%
56%
55%
61%
56%
62%
63%
62%
61%
54%
60%
64%
57%
63%
f
f
f
n
n
n
Do not have access to device
309
147
162
51
60
108
90
35
30
38
55
80
101
48
80
253
36
15
6
18%
17%
18%
24%
20%
17%
15%
14%
16%
19%
17%
17%
19%
15%
19%
17%
25%
17%
12%
ef
f
r
or
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2A (Qp11A). Showcard How Often, If At All, Do You Access The Radio Via - Radio Set With Am Stereo - Either At Home Or On Portable Radio. (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
172
142
31
80
92
112
61
10%
10%
12%
8%
13%
10%
9%
c
At least weekly
101
91
10
56
45
55
46
6%
6%
4%
5%
6%
5%
7%
At least monthly
64
60
4
36
27
30
34
4%
4%
1%
4%
4%
3%
5%
b
e
Have tried it once
52
44
8
28
24
30
22
3%
3%
3%
3%
3%
3%
3%
Never
1050
892
158
640
406
703
346
60%
60%
60%
63%
56%
64%
53%
d
f
Do not have access to device
309
258
51
175
134
166
143
18%
17%
19%
17%
18%
15%
22%
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2B (Qp11B). Showcard How Often, If At All, Do You Access The Radio Via - Radio Set With Fm Stereo - Either At Home Or On Portable Radio. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
483
225
258
30
61
153
239
89
58
54
88
119
153
97
113
401
35
27
20
28%
27%
29%
14%
21%
24%
39%
37%
32%
27%
28%
25%
29%
30%
27%
27%
24%
30%
42%
c
cde
ij
opq
At least weekly
262
122
139
44
42
94
82
34
35
36
46
62
64
61
75
228
17
14
3
15%
14%
15%
20%
14%
15%
14%
14%
19%
18%
14%
13%
12%
19%
18%
16%
12%
16%
5%
f
kl
l
r
r
r
At least monthly
86
42
45
9
14
36
27
22
4
9
18
15
26
17
28
75
5
5
1
5%
5%
5%
4%
5%
6%
4%
9%
2%
4%
6%
3%
5%
5%
7%
5%
4%
5%
2%
h
k
Have tried it once
41
18
23
7
5
17
13
5
6
3
9
11
8
9
14
31
-
9
2
2%
2%
3%
3%
2%
3%
2%
2%
3%
2%
3%
2%
1%
3%
3%
2%
-%
10%
3%
opr
p
Never
663
342
321
89
126
261
187
67
62
73
121
198
207
119
138
557
66
22
18
38%
40%
36%
41%
43%
41%
31%
27%
34%
36%
38%
42%
39%
36%
32%
38%
46%
25%
37%
f
f
f
g
g
n
n
q
q
q
Do not have access to device
212
100
112
38
46
71
58
26
17
27
38
63
69
24
56
176
21
11
4
12%
12%
12%
18%
15%
11%
10%
11%
9%
13%
12%
13%
13%
7%
13%
12%
15%
13%
9%
ef
f
m
m
m
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2B (Qp11B). Showcard How Often, If At All, Do You Access The Radio Via - Radio Set With Fm Stereo - Either At Home Or On Portable Radio. (Single Code)

Base : Those who listen to radio

| URBANITY                     | WORKING   | DEPRIVATION LEVEL   |
|------------------------------|-----------|---------------------|
| MEDIUM/                      |           |                     |
| Total                        | URBAN     | RURAL               |
| Significance Level: 95%      | a         | b                   |
| Unweighted total             | 2118      | 1748                |
| Effective Weighted Sample    | 1761      | 1463                |
| Total                        | 1749      | 1487                |
| Every day                    | 483       | 398                 |
| 28%                          | 27%       | 33%                 |
| a                            | c         |                     |
| At least weekly              | 262       | 227                 |
| 15%                          | 15%       | 13%                 |
| At least monthly             |           |                     |
| 86                           | 80        | 6                   |
| 5%                           | 5%        | 2%                  |
| b                            | e         |                     |
| Have tried it once           | 41        | 31                  |
| 2%                           | 2%        | 4%                  |
| Never                        | 663       | 562                 |
| 38%                          | 38%       | 39%                 |
| d                            | f         |                     |
| Do not have access to device |           |                     |
| 212                          | 188       | 25                  |
| 12%                          | 13%       | 9%                  |
| e                            |           |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2C (Qp11C). Showcard How Often, If At All, Do You Access The Radio Via - Mobile Phone. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
60
31
29
16
23
13
8
8
8
6
13
19
18
11
12
50
4
2
4
3%
4%
3%
8%
8%
2%
1%
3%
4%
3%
4%
4%
3%
3%
3%
3%
2%
3%
8%
ef
ef
opq
At least weekly
104
58
46
24
30
45
6
13
11
10
18
20
28
18
38
87
9
3
6
6%
7%
5%
11%
10%
7%
1%
5%
6%
5%
5%
4%
5%
6%
9%
6%
6%
3%
12%
f
f
f
kl
oq
At least monthly
68
22
46
14
21
25
8
9
2
7
16
25
25
7
11
62
4
2
1
4%
3%
5%
6%
7%
4%
1%
4%
1%
3%
5%
5%
5%
2%
3%
4%
3%
2%
2%
a
f
f
f
h
mn
Have tried it once
70
41
29
16
17
28
9
4
5
8
14
21
21
15
12
56
8
5
1
4%
5%
3%
7%
6%
4%
1%
2%
3%
4%
4%
5%
4%
5%
3%
4%
6%
5%
1%
f
f
f
r
r
Never
1266
611
655
132
195
480
460
163
140
152
243
356
384
235
287
1064
105
63
35
72%
72%
73%
61%
66%
76%
76%
67%
77%
75%
76%
76%
73%
72%
68%
72%
72%
71%
72%
cd
cd
g
g
n
Do not have access to device
181
86
95
15
11
40
116
46
17
18
17
27
50
41
64
150
16
13
2
10%
10%
11%
7%
4%
6%
19%
19%
9%
9%
5%
6%
9%
12%
15%
10%
11%
15%
5%
cde
hij
k
k
kl
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2C (Qp11C). Showcard How Often, If At All, Do You Access The Radio Via - Mobile Phone. (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
60
52
8
39
20
27
33
3%
3%
3%
4%
3%
2%
5%
e
At least weekly
104
90
14
70
34
53
51
6%
6%
5%
7%
5%
5%
8%
d
e
At least monthly
68
60
8
49
19
34
34
4%
4%
3%
5%
3%
3%
5%
d
e
Have tried it once
70
58
12
47
23
38
32
4%
4%
4%
5%
3%
3%
5%
Never
1266
1070
196
749
513
832
434
72%
72%
75%
74%
70%
76%
67%
f
Do not have access to device
181
157
24
60
120
113
68
10%
11%
9%
6%
16%
10%
10%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2D (Qp11D). Showcard How Often, If At All, Do You Access The Radio Via - Digital Radio Through Tv. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
93
38
55
13
12
30
38
16
8
8
15
15
31
21
27
72
11
6
4
5%
5%
6%
6%
4%
5%
6%
6%
4%
4%
5%
3%
6%
6%
6%
5%
8%
7%
8%
k
k
o
At least weekly
152
74
78
17
31
67
37
17
20
27
36
41
41
27
42
124
14
10
5
9%
9%
9%
8%
10%
11%
6%
7%
11%
13%
11%
9%
8%
8%
10%
8%
9%
11%
10%
f
f
g
At least monthly
117
68
49
17
29
44
28
13
8
20
28
33
37
26
21
99
11
2
5
7%
8%
5%
8%
10%
7%
5%
5%
4%
10%
9%
7%
7%
8%
5%
7%
7%
3%
11%
b
f
h
q
q
oq
Have tried it once
97
45
52
9
15
54
19
10
13
12
19
36
30
17
14
83
9
4
1
6%
5%
6%
4%
5%
8%
3%
4%
7%
6%
6%
8%
6%
5%
3%
6%
6%
5%
3%
cf
n
Never
1153
555
597
148
192
402
411
150
118
119
212
320
351
211
269
975
92
54
31
66%
65%
66%
68%
65%
64%
68%
62%
65%
59%
66%
68%
67%
65%
63%
66%
64%
61%
65%
Do not have access to device
137
68
69
13
15
34
74
37
14
16
11
23
36
25
52
115
8
12
1
8%
8%
8%
6%
5%
5%
12%
15%
8%
8%
3%
5%
7%
8%
12%
8%
6%
14%
2%
cde
hij
j
j
klm
r
opr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2D (Qp11D). Showcard How Often, If At All, Do You Access The Radio Via - Digital Radio Through Tv. (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
93
77
15
41
51
55
38
5%
5%
6%
4%
7%
5%
6%
c
At least weekly
152
129
23
97
55
91
61
9%
9%
9%
10%
8%
8%
9%
At least monthly
117
105
12
73
44
67
50
7%
7%
5%
7%
6%
6%
8%
Have tried it once
97
87
9
64
32
51
46
6%
6%
4%
6%
4%
5%
7%
e
Never
1153
973
180
686
463
751
402
66%
65%
69%
68%
63%
69%
62%
f
Do not have access to device
137
115
21
52
84
81
55
8%
8%
8%
5%
12%
7%
8%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2E (Qp11E). Showcard How Often, If At All, Do You Access The Radio Via - Digital Radio Through The Internet. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
60
34
25
2
16
28
14
9
3
5
25
24
15
13
8
56
2
-
1
3%
4%
3%
1%
5%
4%
2%
4%
2%
3%
8%
5%
3%
4%
2%
4%
2%
-%
3%
cf
cf
ghi
n
q
q
At least weekly
96
54
42
22
26
35
14
6
7
9
29
39
29
17
12
87
6
1
3
6%
6%
5%
10%
9%
6%
2%
3%
4%
5%
9%
8%
6%
5%
3%
6%
4%
1%
5%
ef
f
f
gh
n
n
q
q
q
At least monthly
90
44
46
13
23
35
18
4
7
4
25
24
35
14
17
79
7
2
2
5%
5%
5%
6%
8%
6%
3%
2%
4%
2%
8%
5%
7%
4%
4%
5%
5%
2%
3%
f
f
f
gi
Have tried it once
78
41
37
14
16
37
11
7
10
12
23
28
20
14
18
64
8
5
2
4%
5%
4%
7%
5%
6%
2%
3%
6%
6%
7%
6%
4%
4%
4%
4%
6%
5%
3%
f
f
f
g
Never
1225
580
645
151
198
454
422
153
133
155
207
329
382
229
282
1018
101
67
39
70%
68%
72%
70%
67%
72%
70%
63%
73%
77%
65%
70%
73%
70%
67%
69%
70%
76%
81%
g
gj
n
op
Do not have access to device
200
95
105
13
16
41
129
64
22
16
11
25
45
42
88
163
20
14
2
11%
11%
12%
6%
5%
7%
21%
27%
12%
8%
3%
5%
9%
13%
21%
11%
14%
16%
4%
cde
hij
j
j
kl
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2E (Qp11E). Showcard How Often, If At All, Do You Access The Radio Via - Digital Radio Through The Internet. (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
60
41
18
48
12
36
24
3%
3%
7%
5%
2%
3%
4%
a
d
At least weekly
96
84
12
59
37
64
33
6%
6%
5%
6%
5%
6%
5%
At least monthly
90
81
9
62
28
47
43
5%
5%
3%
6%
4%
4%
7%
d
e
Have tried it once
78
69
9
54
24
39
39
4%
5%
3%
5%
3%
4%
6%
d
e
Never
1225
1033
192
731
491
804
421
70%
69%
73%
72%
67%
73%
65%
d
f
Do not have access to device
200
178
21
62
138
107
93
11%
12%
8%
6%
19%
10%
14%
c
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2F (Qp11F). Showcard How Often, If At All, Do You Access The Radio Via - Dab Radio Set. (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
319
146
173
21
38
126
134
27
23
41
92
126
95
49
49
281
19
14
5
18%
17%
19%
10%
13%
20%
22%
11%
13%
20%
29%
27%
18%
15%
12%
19%
13%
16%
10%
cd
cd
gh
ghi
lmn
n
pr
At least weekly
141
79
62
9
22
62
47
8
16
23
37
51
46
21
23
119
11
9
1
8%
9%
7%
4%
8%
10%
8%
3%
9%
11%
12%
11%
9%
6%
5%
8%
8%
11%
3%
c
g
g
g
mn
n
r
r
r
At least monthly
44
28
16
7
5
19
13
5
5
5
12
14
15
8
7
39
5
-
-
2%
3%
2%
3%
2%
3%
2%
2%
3%
2%
4%
3%
3%
3%
2%
3%
3%
-%
-%
b
qr
qr
Have tried it once
23
14
9
5
3
7
8
4
4
2
1
6
5
6
6
23
-
-
*
1%
2%
1%
2%
1%
1%
1%
2%
2%
1%
*%
1%
1%
2%
1%
2%
-%
-%
1%
Never
705
342
363
94
116
266
230
113
73
66
120
175
214
133
182
567
73
39
26
40%
40%
40%
43%
39%
42%
38%
47%
40%
33%
37%
37%
41%
41%
43%
39%
50%
45%
53%
ij
o
o
Do not have access to device
516
240
276
81
111
151
174
86
63
66
58
97
151
110
157
438
37
25
16
30%
28%
31%
37%
38%
24%
29%
36%
34%
33%
18%
21%
29%
34%
37%
30%
26%
28%
34%
ef
ef
e
j
j
j
k
k
kl
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2F (Qp11F). Showcard How Often, If At All, Do You Access The Radio Via - Dab Radio Set. (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
319
261
58
188
130
232
87
18%
18%
22%
19%
18%
21%
13%
a
f
At least weekly
141
120
21
84
58
87
54
8%
8%
8%
8%
8%
8%
8%
At least monthly
44
38
6
28
16
23
21
2%
3%
2%
3%
2%
2%
3%
Have tried it once
23
19
4
12
11
12
12
1%
1%
2%
1%
2%
1%
2%
Never
705
591
114
432
270
466
239
40%
40%
44%
43%
37%
42%
37%
d
f
Do not have access to device
516
459
57
270
246
276
240
30%
31%
22%
27%
34%
25%
37%
b
c
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2G (Qp11G) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Fm). (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
600
328
273
51
114
273
163
50
50
78
159
177
197
132
93
508
39
30
24
34%
39%
30%
23%
39%
43%
27%
20%
27%
39%
50%
38%
37%
40%
22%
35%
27%
34%
49%
b
cf
cf
gh
ghi
n
n
n
p
opq
At least weekly
445
205
240
63
79
148
155
38
52
56
85
145
132
77
90
382
36
19
9
25%
24%
27%
29%
27%
24%
26%
16%
29%
28%
26%
31%
25%
24%
21%
26%
25%
21%
18%
g
g
g
lmn
r
At least monthly
87
39
48
14
14
31
27
10
10
8
9
17
25
22
22
76
7
2
2
5%
5%
5%
7%
5%
5%
4%
4%
5%
4%
3%
4%
5%
7%
5%
5%
5%
2%
3%
Have tried it once
18
10
8
1
-
9
8
3
1
3
6
5
6
3
4
16
-
1
-
1%
1%
1%
*%
-%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
-%
2%
-%
Never
360
159
201
50
47
112
151
70
44
40
47
87
110
56
107
286
39
26
10
21%
19%
22%
23%
16%
18%
25%
29%
24%
20%
15%
19%
21%
17%
25%
19%
27%
29%
22%
d
de
ij
j
km
o
o
Do not have access to device
238
108
130
38
41
57
103
72
26
18
14
37
57
37
107
199
24
11
4
14%
13%
15%
17%
14%
9%
17%
30%
14%
9%
4%
8%
11%
11%
25%
14%
17%
12%
8%
e
e
e
hij
j
j
klm
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2G (Qp11G) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Fm). (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
600
487
113
458
139
418
182
34%
33%
43%
45%
19%
38%
28%
a
d
f
At least weekly
445
381
64
251
194
304
141
25%
26%
24%
25%
27%
28%
22%
f
At least monthly
87
76
11
42
44
47
40
5%
5%
4%
4%
6%
4%
6%
Have tried it once
18
16
2
8
9
8
10
1%
1%
1%
1%
1%
1%
2%
Never
360
307
54
167
192
216
144
21%
21%
21%
16%
26%
20%
22%
c
Do not have access to device
238
220
18
87
151
104
135
14%
15%
7%
9%
21%
9%
21%
b
c
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2H (Qp11H) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Am). (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
147
89
58
11
26
70
40
12
8
23
42
50
51
30
17
127
9
4
7
8%
11%
6%
5%
9%
11%
7%
5%
4%
11%
13%
11%
10%
9%
4%
9%
6%
4%
15%
b
cf
gh
gh
n
n
n
opq
At least weekly
121
66
55
12
20
37
52
3
15
20
24
35
39
25
22
97
15
5
3
7%
8%
6%
6%
7%
6%
9%
1%
8%
10%
7%
8%
7%
8%
5%
7%
10%
6%
7%
g
g
g
At least monthly
53
24
29
2
12
23
16
8
6
2
10
18
12
12
11
50
2
*
*
3%
3%
3%
1%
4%
4%
3%
3%
3%
1%
3%
4%
2%
4%
3%
3%
2%
*%
1%
c
q
Have tried it once
40
20
19
3
10
16
10
6
2
4
14
13
13
5
8
32
1
7
*
2%
2%
2%
2%
3%
3%
2%
2%
1%
2%
4%
3%
2%
1%
2%
2%
1%
8%
*%
opr
Never
1024
484
540
130
169
379
346
134
118
117
189
281
314
195
234
853
84
56
32
59%
57%
60%
60%
57%
60%
57%
55%
65%
58%
59%
60%
60%
60%
55%
58%
58%
63%
66%
g
Do not have access to device
363
165
198
57
59
106
142
80
33
36
42
72
98
61
131
308
34
16
5
21%
19%
22%
26%
20%
17%
23%
33%
18%
18%
13%
15%
19%
19%
31%
21%
23%
18%
11%
e
e
hij
klm
r
r
r
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2H (Qp11H) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Am). (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
147
116
31
108
39
111
36
8%
8%
12%
11%
5%
10%
6%
a
d
f
At least weekly
121
100
21
76
46
79
42
7%
7%
8%
7%
6%
7%
6%
At least monthly
53
46
8
33
21
30
23
3%
3%
3%
3%
3%
3%
3%
Have tried it once
40
37
2
25
14
17
23
2%
3%
1%
3%
2%
2%
3%
e
Never
1024
870
154
610
410
678
346
59%
59%
59%
60%
56%
62%
53%
f
Do not have access to device
363
318
45
163
200
181
182
21%
21%
17%
16%
27%
17%
28%
c
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2I (Qp11I) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Dab). (Single Code)

Base : Those who listen to radio
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2118
1041
1077
242
304
738
834
326
243
236
344
502
619
418
575
1545
184
195
194
Effective Weighted Sample
1761
869
892
203
258
611
711
274
198
196
284
417
523
354
477
1379
178
174
185
Total
1749
849
900
217
295
631
606
243
182
202
320
468
526
327
423
1468
145
88
48
Every day
88
40
48
1
18
47
22
5
8
14
27
45
28
10
5
72
5
8
3
5%
5%
5%
1%
6%
7%
4%
2%
4%
7%
8%
10%
5%
3%
1%
5%
4%
9%
7%
c
cf
c
g
g
lmn
n
n
op
At least weekly
41
22
19
8
7
14
11
1
4
2
10
17
14
3
7
34
2
4
*
2%
3%
2%
4%
2%
2%
2%
*%
2%
1%
3%
4%
3%
1%
2%
2%
1%
5%
1%
g
m
or
At least monthly
8
3
5
2
1
4
1
3
-
-
3
3
2
2
1
6
-
1
-
*%
*%
1%
1%
*%
1%
*%
1%
-%
-%
1%
1%
*%
1%
*%
*%
-%
2%
-%
Have tried it once
9
5
4
2
4
1
2
3
2
-
-
2
2
2
3
9
-
-
-
*%
1%
*%
1%
1%
*%
*%
1%
1%
-%
-%
*%
*%
1%
1%
1%
-%
-%
-%
e
Never
856
428
429
108
123
324
302
122
93
92
149
220
260
170
205
696
85
47
29
49%
50%
48%
50%
42%
51%
50%
50%
51%
45%
47%
47%
49%
52%
48%
47%
59%
53%
60%
d
d
o
o
Do not have access to device
747
352
395
96
143
240
269
110
76
94
131
182
221
139
202
651
52
28
16
43%
41%
44%
44%
48%
38%
44%
45%
42%
47%
41%
39%
42%
43%
48%
44%
36%
32%
33%
e
e
k
pqr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp2I (Qp11I) Showcard How Often, If At All, Do You Access The Radio Via - A Car Radio (Dab). (Single Code)

Base : Those who listen to radio
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2118
1748
370
1070
1042
1335
783
Effective Weighted Sample
1761
1463
304
909
885
1124
637
Total
1749
1487
261
1015
730
1097
652
Every day
88
73
15
68
19
67
21
5%
5%
6%
7%
3%
6%
3%
d
f
At least weekly
41
32
9
27
14
30
11
2%
2%
4%
3%
2%
3%
2%
At least monthly
8
6
2
2
5
3
5
*%
*%
1%
*%
1%
*%
1%
Have tried it once
9
8
1
4
4
2
7
*%
1%
*%
*%
1%
*%
1%
e
Never
856
706
150
508
345
589
268
49%
47%
57%
50%
47%
54%
41%
a
f
Do not have access to device
747
663
84
405
342
405
342
43%
45%
32%
40%
47%
37%
52%
b
c
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp3 (Qp16). Showcard In Which Of These Ways Do You Listen To Radio On Your Mobile Phone? (Multi Code)

Base : Those who listen to radio via a mobile phone
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
~c
~d
e
~f
~g
~h
~i
~j
~k
l
~m
~n
o
~p
~q
~r
Unweighted total
343
173
170
81
90
130
42
38
32
34
62
85
103
62
92
247
32
22
42
Effective Weighted Sample
286
145
141
68
77
110
33
30
26
29
52
73
87
53
74
224
31
20
40
Total
302
152
150
70
90
111
31
33
26
32
60
85
92
52
72
254
24
12
11
Live via a built in FM radio app
172
84
88
**
**
65
**
**
**
**
**
**
54
**
**
146
**
**
**
57%
56%
58%
**
**
58%
**
**
**
**
**
**
59%
**
**
57%
**
**
**
Live via a station website
82
50
32
**
**
30
**
**
**
**
**
**
19
**
**
65
**
**
**
27%
33%
21%
**
**
27%
**
**
**
**
**
**
21%
**
**
26%
**
**
**
b
Via a downloaded app such as RadioPlayer, BBC Radio iPlayer, Tunein or apps downloaded for specific radio stations
50
24
26
**
**
17
**
**
**
**
**
**
13
**
**
45
**
**
**
16%
16%
17%
**
**
15%
**
**
**
**
**
**
14%
**
**
18%
**
**
**
Via podcasts
8
5
2
**
**
1
**
**
**
**
**
**
1
**
**
7
**
**
**
3%
3%
2%
**
**
1%
**
**
**
**
**
**
1%
**
**
3%
**
**
**
Other ways
5
3
2
**
**
2
**
**
**
**
**
**
3
**
**
5
**
**
**
2%
2%
1%
**
**
2%
**
**
**
**
**
**
3%
**
**
2%
**
**
**
Don't know
22
13
9
**
**
11
**
**
**
**
**
**
8
**
**
18
**
**
**
7%
8%
6%
**
**
9%
**
**
**
**
**
**
8%
**
**
7%
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp3 (Qp16). Showcard In Which Of These Ways Do You Listen To Radio On Your Mobile Phone? (Multi Code)

Base : Those who listen to radio via a mobile phone
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
~b
c
d
e
f
Unweighted total
343
288
55
214
129
174
169
Effective Weighted Sample
286
240
47
182
108
148
138
Total
302
260
41
205
97
152
149
Live via a built in FM radio app
172
149
**
119
52
83
89
57%
57%
**
58%
54%
54%
60%
Live via a station website
82
70
**
57
24
47
35
27%
27%
**
28%
25%
31%
23%
Via a downloaded app such as RadioPlayer, BBC Radio
iPlayer, Tunein or apps downloaded for specific radio stations
50
44
**
36
13
24
26
16%
17%
**
18%
14%
16%
17%
Via podcasts
8
8
**
6
2
2
6
3%
3%
**
3%
2%
1%
4%
Other ways
5
5
**
4
1
2
3
2%
2%
**
2%
1%
1%
2%
Don't know
22
19
**
13
9
12
10
7%
7%
**
7%
9%
8%
7%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp4 (Qp2). Before Today, Had You Heard Of Digital Radios? Read Out Explanation If Necessary (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Yes
1930
961
970
271
359
718
583
256
204
237
350
519
593
336
480
1629
164
89
48
84%
87%
81%
84%
84%
90%
77%
73%
82%
91%
94%
90%
87%
80%
77%
85%
82%
79%
76%
b
f
f
cdf
g
gh
gh
mn
mn
qr
No
325
123
202
46
56
65
158
87
38
22
18
51
78
75
120
258
34
19
14
14%
11%
17%
14%
13%
8%
21%
25%
15%
9%
5%
9%
12%
18%
19%
13%
17%
17%
22%
a
e
e
cde
hij
ij
kl
kl
o
Unsure
46
19
26
6
12
13
14
9
7
2
6
8
7
11
20
37
3
5
1
2%
2%
2%
2%
3%
2%
2%
3%
3%
1%
2%
1%
1%
3%
3%
2%
2%
4%
2%
l
l
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp4 (Qp2). Before Today, Had You Heard Of Digital Radios? Read Out Explanation If Necessary (Single Code)

Base : All respondents

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 2775      | 2319                |
| Effective Weighted Sample       | 2299      | 1937                |
| Total                           | 2301      | 1989                |
| Yes                             | 1930      | 1668                |
| 84%                             | 84%       | 84%                 |
| d                               | f         |                     |
| No                              | 325       | 281                 |
| 14%                             | 14%       | 14%                 |
| c                               | e         |                     |
| Unsure                          | 46        | 40                  |
| 2%                              | 2%        | 2%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp5 (Qb1). Do You, Or Does Anyone In Your Household, Have Digital Radio Channels In Your Home At The Moment - Whether Through A Specialist Dab Radio Receiver, Through A Digital Television Or Over The Internet? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Yes
1569
756
812
226
309
582
452
179
166
206
317
449
495
265
356
1328
126
75
40
68%
69%
68%
70%
72%
73%
60%
51%
67%
79%
85%
78%
73%
63%
57%
69%
63%
66%
62%
f
f
f
g
gh
gh
mn
mn
r
No
691
328
363
88
111
203
289
166
78
55
53
121
175
146
249
568
64
36
23
30%
30%
30%
27%
26%
26%
38%
47%
32%
21%
14%
21%
26%
35%
40%
30%
32%
32%
36%
cde
hij
ij
j
kl
kl
o
Don't know
41
19
22
9
8
10
13
7
3
1
5
8
8
10
15
28
10
2
1
2%
2%
2%
3%
2%
1%
2%
2%
1%
*%
1%
1%
1%
2%
2%
1%
5%
2%
2%
or

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp5 (Qb1). Do You, Or Does Anyone In Your Household, Have Digital Radio Channels In Your Home At The Moment - Whether Through A Specialist Dab Radio Receiver, Through A Digital Television Or Over The Internet? (Single Code)

Base : All respondents

| URBANITY                        | WORKING   | DEPRIVATION LEVEL   |
|---------------------------------|-----------|---------------------|
| MEDIUM/                         |           |                     |
| Total                           | URBAN     | RURAL               |
| Significance Level: 95%         | a         | b                   |
| Unweighted total                | 2775      | 2319                |
| Effective Weighted Sample       | 2299      | 1937                |
| Total                           | 2301      | 1989                |
| Yes                             | 1569      | 1357                |
| 68%                             | 68%       | 68%                 |
| d                               |           |                     |
| No                              | 691       | 594                 |
| 30%                             | 30%       | 31%                 |
| c                               |           |                     |
| Don't know                      | 41        | 37                  |
| 2%                              | 2%        | 1%                  |
| Columns Tested: a,b - c,d - e,f |           |                     |

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp4 (Qp9). How Many Dab Sets Do You Have In Your Household? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
1
616
304
312
75
106
238
197
60
56
82
158
188
197
105
125
506
69
30
11
27%
28%
26%
23%
25%
30%
26%
17%
23%
32%
42%
33%
29%
25%
20%
26%
34%
26%
17%
c
gh
ghi
mn
n
r
or
r
2
152
86
66
13
21
64
53
10
12
24
40
65
44
18
25
134
8
8
2
7%
8%
6%
4%
5%
8%
7%
3%
5%
9%
11%
11%
7%
4%
4%
7%
4%
7%
3%
b
c
g
gh
lmn
n
r
3 or more
60
31
29
7
8
22
24
5
5
5
18
21
22
10
6
53
6
1
*
3%
3%
2%
2%
2%
3%
3%
1%
2%
2%
5%
4%
3%
2%
1%
3%
3%
1%
*%
g
n
n
r
r
None
1431
664
767
216
285
460
469
273
174
148
151
291
403
280
454
1205
105
72
49
62%
60%
64%
67%
67%
58%
62%
77%
70%
57%
40%
50%
59%
66%
73%
63%
53%
63%
77%
e
e
hij
ij
j
k
kl
klm
p
p
opq
Don't know
42
19
23
11
8
13
11
6
1
2
7
12
12
8
10
25
12
3
2
2%
2%
2%
3%
2%
2%
1%
2%
*%
1%
2%
2%
2%
2%
2%
1%
6%
3%
3%
f
o
o

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qp4 (Qp9). How Many Dab Sets Do You Have In Your Household? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
1
616
528
88
381
234
403
213
27%
27%
28%
30%
23%
29%
24%
d
f
2
152
127
25
94
58
117
35
7%
6%
8%
7%
6%
8%
4%
f
3 or more
60
50
10
34
25
46
14
3%
3%
3%
3%
3%
3%
2%
f
None
1431
1250
181
765
661
808
623
62%
63%
58%
59%
66%
58%
69%
c
e
Don't know
42
33
9
17
25
27
15
2%
2%
3%
1%
2%
2%
2%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz1. Showcard Could You Please Take A Look At The Options Shown On This Card And Let Me Know Which Applies To You? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Married/ civil partnership
1167
579
588
24
208
506
429
88
107
160
275
367
353
220
224
1004
83
54
25
51%
53%
49%
7%
49%
64%
57%
25%
43%
61%
73%
64%
52%
52%
36%
52%
41%
48%
40%
c
cdf
cd
g
gh
ghi
lmn
n
n
pr
Co-habiting
186
87
99
32
68
71
15
20
26
29
36
34
44
51
56
153
21
9
3
8%
8%
8%
10%
16%
9%
2%
6%
11%
11%
10%
6%
7%
12%
9%
8%
10%
8%
5%
f
cef
f
g
g
g
kl
k
r
Single
578
303
274
261
140
115
62
130
56
44
42
112
176
84
204
465
61
26
24
25%
27%
23%
81%
33%
15%
8%
37%
22%
17%
11%
19%
26%
20%
33%
24%
31%
23%
39%
b
def
ef
f
hij
j
j
km
klm
o
oq
Widowed, divorced or separated
367
131
236
4
12
104
247
115
59
29
21
62
103
66
136
298
35
24
11
16%
12%
20%
1%
3%
13%
33%
33%
24%
11%
5%
11%
15%
16%
22%
15%
17%
21%
17%
a
cd
cde
hij
ij
j
k
k
klm
o
Refused
4
3
1
2
-
-
2
-
-
-
1
2
2
-
-
3
1
-
-
*%
*%
*%
1%
-%
-%
*%
-%
-%
-%
*%
*%
*%
-%
-%
*%
*%
-%
-%
e

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz1. Showcard Could You Please Take A Look At The Options Shown On This Card And Let Me Know Which Applies To You? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Married/ civil partnership
1167
993
174
739
425
794
373
51%
50%
56%
57%
42%
57%
42%
a
d
f
Co-habiting
186
161
25
138
47
104
82
8%
8%
8%
11%
5%
7%
9%
d
Single
578
517
61
286
291
283
294
25%
26%
19%
22%
29%
20%
33%
b
c
e
Widowed, divorced or separated
367
315
52
127
239
219
148
16%
16%
17%
10%
24%
16%
16%
c
Refused
4
3
1
1
1
2
2
*%
*%
*%
*%
*%
*%
*%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE) Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
WHITE British
1541
724
817
202
253
558
528
235
164
189
274
412
465
276
386
1427
43
36
33
67%
66%
68%
63%
59%
70%
70%
67%
66%
72%
73%
71%
69%
65%
62%
74%
22%
32%
53%
cd
cd
g
n
n
pqr
p
pq
English
201
109
92
19
32
50
100
33
21
25
31
46
49
49
56
187
5
8
1
9%
10%
8%
6%
7%
6%
13%
9%
9%
10%
8%
8%
7%
12%
9%
10%
2%
7%
1%
cde
kl
pr
pr
Scottish
138
68
70
14
26
44
55
29
15
16
14
24
37
27
51
10
128
*
-
6%
6%
6%
4%
6%
6%
7%
8%
6%
6%
4%
4%
5%
6%
8%
1%
64%
*%
-%
j
kl
oqr
Welsh
76
39
37
12
14
23
27
16
10
8
10
14
19
14
30
5
5
65
*
3%
4%
3%
4%
3%
3%
4%
5%
4%
3%
3%
2%
3%
3%
5%
*%
3%
57%
*%
k
or
opr
Irish
33
12
21
6
4
12
10
4
2
3
5
6
9
6
11
6
1
-
26
1%
1%
2%
2%
1%
2%
1%
1%
1%
1%
1%
1%
1%
2%
2%
*%
*%
-%
41%
opq
Any other white background
80
34
46
18
34
21
7
7
11
5
8
16
18
17
29
70
6
*
3
3%
3%
4%
6%
8%
3%
1%
2%
5%
2%
2%
3%
3%
4%
5%
4%
3%
*%
5%
ef
ef
f
l
q
q
q
MIXED White and Black Caribbean
7
3
4
4
2
1
1
-
3
-
3
2
1
-
4
7
-
-
-
*%
*%
*%
1%
*%
*%
*%
-%
1%
-%
1%
*%
*%
-%
1%
*%
-%
-%
-%
ef
g
White and Black African
3
3
-
-
1
1
-
-
-
-
1
-
1
-
1
3
-
-
-
*%
*%
-%
-%
*%
*%
-%
-%
-%
-%
*%
-%
*%
-%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE) Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
White and Asian
7
3
4
2
1
3
1
3
2
-
-
2
2
-
3
6
-
1
-
*%
*%
*%
1%
*%
*%
*%
1%
1%
-%
-%
*%
*%
-%
1%
*%
-%
1%
-%
Any other mixed background
5
1
4
-
1
1
3
-
-
-
2
2
-
3
-
5
-
-
-
*%
*%
*%
-%
*%
*%
*%
-%
-%
-%
1%
*%
-%
1%
-%
*%
-%
-%
-%
ln
ASIAN AND BRITISH ASIAN Indian
65
40
26
10
20
23
13
2
7
4
13
28
16
11
11
58
5
2
*
3%
4%
2%
3%
5%
3%
2%
1%
3%
2%
3%
5%
2%
3%
2%
3%
2%
2%
1%
b
f
g
g
ln
r
Pakistani
37
21
16
10
14
9
4
7
5
2
2
6
16
5
10
33
4
-
-
2%
2%
1%
3%
3%
1%
1%
2%
2%
1%
1%
1%
2%
1%
2%
2%
2%
-%
-%
ef
ef
r
qr
Bangladeshi
20
10
10
7
8
4
1
2
-
-
2
5
8
3
5
20
-
-
-
1%
1%
1%
2%
2%
1%
*%
1%
-%
-%
*%
1%
1%
1%
1%
1%
-%
-%
-%
ef
ef
Any other Asian background
14
5
9
1
3
9
1
3
1
-
2
2
7
1
3
14
-
-
-
1%
*%
1%
*%
1%
1%
*%
1%
*%
-%
1%
*%
1%
*%
*%
1%
-%
-%
-%
f
BLACK AND BLACK BRITISH Caribbean
25
13
12
3
6
12
5
2
1
2
3
4
9
6
5
25
-
-
-
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
-%
-%
-%
African
33
12
22
9
6
17
1
6
2
4
4
7
11
3
12
33
1
-
-
1%
1%
2%
3%
1%
2%
*%
2%
1%
2%
1%
1%
2%
1%
2%
2%
*%
-%
-%
f
f
f
qr

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz2. Showcard Which Of The Groups On This Card Do You Consider You Belong To? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Any other black background
3
2
1
1
1
1
-
1
-
-
-
-
-
1
2
3
-
-
-
*%
*%
*%
*%
*%
*%
-%
*%
-%
-%
-%
-%
-%
*%
*%
*%
-%
-%
-%
MIDDLE EAST AND ARABIC ORIGIN Middle Eastern, including Arabic origin
3
2
1
1
1
1
-
-
1
1
-
1
1
1
-
1
1
1
-
*%
*%
*%
*%
*%
*%
-%
-%
1%
*%
-%
*%
*%
*%
-%
*%
*%
*%
-%
Iranian
1
1
-
1
-
-
-
1
-
-
-
-
1
-
-
1
-
-
-
*%
*%
-%
*%
-%
-%
-%
*%
-%
-%
-%
-%
*%
-%
-%
*%
-%
-%
-%
CHINESE OR OTHER ETHNIC GROUP Chinese
5
1
4
1
1
3
-
-
-
1
2
1
4
-
-
5
-
-
-
*%
*%
*%
*%
*%
*%
-%
-%
-%
*%
*%
*%
1%
-%
-%
*%
-%
-%
-%
n
Any other background
3
-
3
1
1
1
-
-
-
2
-
1
1
-
1
1
1
-
-
*%
-%
*%
*%
*%
*%
-%
-%
-%
1%
-%
*%
*%
-%
*%
*%
1%
-%
-%
o
Refused
3
2
1
1
-
2
-
-
1
-
-
-
2
-
1
3
-
-
-
*%
*%
*%
*%
-%
*%
-%
-%
*%
-%
-%
-%
*%
-%
*%
*%
-%
-%
-%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz2. Showcard Which Of The Groups On This Card Do You Consider You Belong To? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
WHITE British
1541
1317
224
882
654
1029
512
67%
66%
72%
68%
65%
73%
57%
a
f
English
201
170
31
88
113
139
62
9%
9%
10%
7%
11%
10%
7%
c
f
Scottish
138
118
21
65
73
54
84
6%
6%
7%
5%
7%
4%
9%
c
e
Welsh
76
59
17
39
37
51
25
3%
3%
5%
3%
4%
4%
3%
a
Irish
33
22
11
18
15
12
20
1%
1%
3%
1%
1%
1%
2%
a
e
Any other white background
80
74
6
56
24
29
51
3%
4%
2%
4%
2%
2%
6%
d
e
MIXED White and Black Caribbean
7
7
-
4
4
5
3
*%
*%
-%
*%
*%
*%
*%
White and Black African
3
3
-
3
-
1
1
*%
*%
-%
*%
-%
*%
*%
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

QZ2. SHOWCARD Which of the groups on this card do you consider you belong to? (SINGLE CODE) Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
White and Asian
7
7
-
2
5
2
5
*%
*%
-%
*%
1%
*%
1%
Any other mixed background
5
5
-
3
2
3
2
*%
*%
-%
*%
*%
*%
*%
ASIAN AND BRITISH ASIAN
Indian
65
63
3
52
12
36
29
3%
3%
1%
4%
1%
3%
3%
b
d
Pakistani
37
37
-
19
18
16
21
2%
2%
-%
1%
2%
1%
2%
b
e
Bangladeshi
20
20
-
8
11
5
16
1%
1%
-%
1%
1%
*%
2%
b
e
Any other Asian background
14
14
-
8
6
6
8
1%
1%
-%
1%
1%
*%
1%
BLACK AND BLACK BRITISH Caribbean
25
25
-
16
9
7
19
1%
1%
-%
1%
1%
*%
2%
b
e
African
33
33
-
22
11
3
31
1%
2%
-%
2%
1%
*%
3%
b
e

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz2. Showcard Which Of The Groups On This Card Do You Consider You Belong To? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Any other black background
3
3
-
-
3
-
3
*%
*%
-%
-%
*%
-%
*%
e
MIDDLE EAST AND ARABIC ORIGIN
Middle Eastern, including Arabic origin
3
3
-
2
1
1
1
*%
*%
-%
*%
*%
*%
*%
Iranian
1
1
-
-
1
-
1
*%
*%
-%
-%
*%
-%
*%
CHINESE OR OTHER ETHNIC GROUP Chinese
5
4
1
2
3
2
3
*%
*%
*%
*%
*%
*%
*%
Any other background
3
3
-
1
2
-
3
*%
*%
-%
*%
*%
-%
*%
e
Refused
3
3
-
2
1
1
2
*%
*%
-%
*%
*%
*%
*%

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz3 (C9). Showcard Which Of These, If Any, Limit Your Daily Activities Or The Work You Can Do? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Cannot walk far or manage stairs or can only do so with difficulty
124
52
71
1
4
23
95
42
18
5
5
17
22
24
61
100
11
9
3
5%
5%
6%
*%
1%
3%
13%
12%
7%
2%
1%
3%
3%
6%
10%
5%
6%
8%
5%
cd
cde
hij
ij
k
klm
Breathlessness or chest pains
86
42
44
*
5
23
58
25
17
5
6
12
19
25
30
70
3
8
4
4%
4%
4%
*%
1%
3%
8%
7%
7%
2%
2%
2%
3%
6%
5%
4%
2%
7%
7%
c
cde
ij
ij
kl
kl
op
op
Poor hearing, partial hearing or deafness
59
29
31
2
2
5
50
16
7
5
4
13
17
12
17
48
4
4
3
3%
3%
3%
1%
1%
1%
7%
5%
3%
2%
1%
2%
2%
3%
3%
3%
2%
4%
4%
cde
j
Poor vision, partial sight or blindness
40
19
21
1
2
9
28
12
2
2
3
11
7
12
9
31
3
3
3
2%
2%
2%
*%
*%
1%
4%
4%
1%
1%
1%
2%
1%
3%
1%
2%
2%
2%
5%
cde
hij
l
op
Mental health problems or difficulties
36
15
21
4
4
24
5
16
4
2
2
1
7
2
25
31
2
3
1
2%
1%
2%
1%
1%
3%
1%
5%
1%
1%
*%
*%
1%
1%
4%
2%
1%
2%
2%
df
hij
klm
Limited ability to reach
30
13
16
1
-
5
24
14
3
1
*
3
7
5
14
25
1
3
1
1%
1%
1%
*%
-%
1%
3%
4%
1%
*%
*%
*%
1%
1%
2%
1%
1%
2%
1%
cde
hij
k
Cannot walk at all / use a wheelchair
15
10
5
1
-
5
9
7
2
1
1
1
1
-
12
10
4
1
*
1%
1%
*%
*%
-%
1%
1%
2%
1%
*%
*%
*%
*%
-%
2%
1%
2%
1%
*%
d
j
klm
o
Dyslexia
11
7
4
-
2
7
2
2
2
1
4
2
3
2
4
10
1
-
*
*%
1%
*%
-%
*%
1%
*%
1%
1%
*%
1%
*%
*%
1%
1%
1%
*%
-%
1%
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz3 (C9). Showcard Which Of These, If Any, Limit Your Daily Activities Or The Work You Can Do? (Multi Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Difficulty in speaking or in communicating
9
5
4
2
-
3
5
2
2
1
-
-
3
1
5
8
1
-
*
*%
*%
*%
*%
-%
*%
1%
1%
1%
*%
-%
-%
*%
*%
1%
*%
*%
-%
*%
k
Other illnesses or health problems
which limit your daily activities or the
work that you can do
96
44
52
5
7
28
55
30
11
7
8
18
19
21
38
79
9
5
3
4%
4%
4%
1%
2%
4%
7%
9%
5%
3%
2%
3%
3%
5%
6%
4%
4%
5%
5%
cde
hij
kl
None
1950
936
1014
309
404
704
533
242
198
243
349
526
603
349
467
1638
171
90
50
85%
85%
85%
96%
94%
88%
71%
69%
80%
93%
93%
91%
89%
83%
75%
85%
85%
79%
79%
ef
ef
f
g
gh
gh
mn
mn
n
qr
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz3 (C9). Showcard Which Of These, If Any, Limit Your Daily Activities Or The Work You Can Do? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Cannot walk far or manage stairs or can only do so with difficulty
124
108
16
8
116
68
56
5%
5%
5%
1%
12%
5%
6%
c
Breathlessness or chest pains
86
72
14
22
63
45
41
4%
4%
4%
2%
6%
3%
5%
c
Poor hearing, partial hearing or deafness
59
50
9
7
52
40
19
3%
3%
3%
1%
5%
3%
2%
c
Poor vision, partial sight or blindness
40
35
5
9
31
26
13
2%
2%
1%
1%
3%
2%
1%
c
Mental health problems or difficulties
36
34
2
4
33
22
15
2%
2%
1%
*%
3%
2%
2%
c
Limited ability to reach
30
27
3
2
27
13
17
1%
1%
1%
*%
3%
1%
2%
c
e
Cannot walk at all / use a wheelchair
15
11
3
1
14
8
6
1%
1%
1%
*%
1%
1%
1%
c

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz3 (C9). Showcard Which Of These, If Any, Limit Your Daily Activities Or The Work You Can Do? (Multi Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Dyslexia
11
9
2
6
5
6
5
*%
*%
1%
*%
1%
*%
1%
Difficulty in speaking or in communicating
9
6
2
2
7
6
2
*%
*%
1%
*%
1%
*%
*%
c
Other illnesses or health problems which limit your daily activities or the work that you can do
96
89
7
24
72
53
43
4%
4%
2%
2%
7%
4%
5%
c
None
1950
1682
267
1219
724
1200
750
85%
85%
86%
94%
72%
86%
83%
d

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz4 (C10). Showcard Which Of These Best Describes Your Sight? (Single Code)

Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
62
29
33
2
3
12
45
19
6
5
3
16
12
18
16
38
4
8
12
Effective Weighted Sample
49
23
27
2
2
9
37
17
6
4
2
12
9
14
14
34
4
8
12
Total
40
19
21
1
2
9
28
12
2
2
3
11
7
12
9
31
3
3
3
Cannot tell by the light where the windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if close to his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz4 (C10). Showcard Which Of These Best Describes Your Sight? (Single Code)

Base : Those with poor vision, partial sight or blindness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
62
29
33
2
3
12
45
19
6
5
3
16
12
18
16
38
4
8
12
Effective Weighted Sample
49
23
27
2
2
9
37
17
6
4
2
12
9
14
14
34
4
8
12
Total
40
19
21
1
2
9
28
12
2
2
3
11
7
12
9
31
3
3
3
Have difficulty seeing ordinary newspaper print
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz4 (C10). Showcard Which Of These Best Describes Your Sight? (Single Code)

Base : Those with poor vision, partial sight or blindness
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
62
54
8
12
50
38
24
Effective Weighted Sample
49
43
6
9
41
31
19
Total
40
35
5
9
31
26
13
Cannot tell by the light where the windows are
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see the shapes of furniture in the room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if close to
his or her face
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend if he or she is at arm's length
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a newspaper headline
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to read a large print book
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot see well enough to recognise a friend across a road
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz4 (C10). Showcard Which Of These Best Describes Your Sight? (Single Code)

Base : Those with poor vision, partial sight or blindness

| URBANITY                                        | WORKING   | DEPRIVATION LEVEL   |
|-------------------------------------------------|-----------|---------------------|
| MEDIUM/                                         |           |                     |
| Total                                           | URBAN     | RURAL               |
| Significance Level: 95%                         | ~a        | ~b                  |
| Unweighted total                                | 62        | 54                  |
| Effective Weighted Sample                       | 49        | 43                  |
| Total                                           | 40        | 35                  |
| Have difficulty seeing ordinary newspaper print | **        | **                  |
| **                                              | **        | **                  |
| Other                                           | **        | **                  |
| **                                              | **        | **                  |
| Don't know                                      | **        | **                  |
| **                                              | **        | **                  |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz5 (C11). Showcard Which Of These Best Describes Your Hearing? (Single Code)

Base : Those with poor hearing, partial hearing or deafness
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
~a
~b
~c
~d
~e
~f
~g
~h
~i
~j
~k
~l
~m
~n
~o
~p
~q
~r
Unweighted total
86
45
41
2
2
6
76
23
16
7
4
18
23
19
26
59
5
12
10
Effective Weighted Sample
70
37
33
2
2
5
63
20
14
5
4
15
18
15
23
53
5
12
10
Total
59
29
31
2
2
5
50
16
7
5
4
13
17
12
17
48
4
4
3
Cannot follow a TV programme with the volume turned up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking in a loud voice in a quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or telephone bell
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a volume others find acceptable
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a normal voice in a quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against background noise
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz5 (C11). Showcard Which Of These Best Describes Your Hearing? (Single Code)

Base : Those with poor hearing, partial hearing or deafness
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
~a
~b
~c
~d
~e
~f
Unweighted total
86
70
16
7
79
57
29
Effective Weighted Sample
70
57
13
6
66
45
25
Total
59
50
9
7
52
40
19
Cannot follow a TV programme with the volume turned up
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Have difficulty hearing someone talking in a loud voice in a quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot hear a doorbell, alarm clock or telephone bell
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Cannot follow a TV programme at a volume others find acceptable
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty hearing someone talking in a normal voice in a quiet room
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Difficulty following a conversation against background noise
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Other
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Don't know
**
**
**
**
**
**
**
**
**
**
**
**
**
**
Columns Tested: a,b - c,d - e,f

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz8 (Qz9A). Could You Please Tell Me If Your Total Household Income From All Sources Before Tax And Other Deductions Is Above Or Below £11,500 Per Year?

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Under £11,500
353
156
196
50
60
88
155
353
-
-
-
21
73
44
214
282
38
22
11
15%
14%
16%
15%
14%
11%
20%
100%
-%
-%
-%
4%
11%
11%
35%
15%
19%
19%
17%
e
de
hij
k
k
klm
Above £11,500
1348
662
686
132
275
551
390
-
233
257
368
417
441
249
238
1125
120
73
30
59%
60%
57%
41%
64%
69%
52%
-%
94%
98%
98%
72%
65%
59%
38%
58%
60%
65%
47%
cf
cf
c
g
gh
gh
lmn
mn
n
r
r
r
Don't know
170
74
96
85
28
20
37
-
8
2
3
30
48
39
54
135
15
10
11
7%
7%
8%
26%
7%
3%
5%
-%
3%
1%
1%
5%
7%
9%
9%
7%
7%
9%
17%
def
e
e
gij
k
k
opq
Refused
430
210
219
56
64
137
173
-
8
3
4
109
115
90
114
382
28
9
11
19%
19%
18%
17%
15%
17%
23%
-%
3%
1%
1%
19%
17%
21%
18%
20%
14%
8%
18%
cde
g
g
g
pq
q
q
Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r

All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz8 (Qz9A). Could You Please Tell Me If Your Total Household Income From All Sources Before Tax And Other Deductions Is Above Or Below £11,500 Per Year?

Base : All respondents

| URBANITY                  | WORKING   | DEPRIVATION LEVEL   |
|---------------------------|-----------|---------------------|
| MEDIUM/                   |           |                     |
| Total                     | URBAN     | RURAL               |
| Significance Level: 95%   | a         | b                   |
| Unweighted total          | 2775      | 2319                |
| Effective Weighted Sample | 2299      | 1937                |
| Total                     | 2301      | 1989                |
| Under £11,500             | 353       | 315                 |
| 15%                       | 16%       | 12%                 |
| c                         | e         |                     |
| Above £11,500             | 1348      | 1144                |
| 59%                       | 58%       | 65%                 |
| a                         | d         | f                   |
| Don't know                | 170       | 142                 |
| 7%                        | 7%        | 9%                  |
| c                         |           |                     |
| Refused                   | 430       | 388                 |
| 19%                       | 20%       | 13%                 |
| b                         | e         |                     |

Columns Tested: a,b - c,d - e,f All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz9. Showcard Group In Which You Would Place Your Total Household Income From All Sources, Before Tax And Other Deductions? (Single Code)

Base : All respondents
GENDER
AGE GROUP
HOUSEHOLD INCOME
SOCIAL GROUP
NATION
UNDER
£11.5K-
£17.5K-
ENG
Total
MALE
FEMALE
16-24
25-34
35-54
55+
£11.5K
£17.5K
£29.9K
£30K+
AB
C1
C2
DE
LAND
SCOT LAND
WALES
NI
Significance Level: 95%
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
Unweighted total
2775
1343
1432
362
434
927
1052
476
324
300
400
606
797
544
823
2020
252
251
252
Effective Weighted Sample
2299
1120
1180
304
367
767
896
396
265
247
329
502
668
457
689
1793
243
223
239
Total
2301
1103
1198
323
428
796
754
353
248
262
374
577
678
421
620
1923
200
114
63
Up to £221/ Under £11,500
353
156
196
50
60
88
155
353
-
-
-
21
73
44
214
282
38
22
11
15%
14%
16%
15%
14%
11%
20%
100%
-%
-%
-%
4%
11%
11%
35%
15%
19%
19%
17%
e
de
hij
k
k
klm
£222 - £336/ £11,500 - £17,499
248
110
138
20
58
74
96
-
248
-
-
28
73
54
93
206
17
17
8
11%
10%
12%
6%
14%
9%
13%
-%
100%
-%
-%
5%
11%
13%
15%
11%
8%
15%
13%
ce
ce
gij
k
k
kl
p
£337 - £576/ £17,500 - £29,999
262
117
144
21
63
101
76
-
-
262
-
55
98
65
44
217
25
15
6
11%
11%
12%
6%
15%
13%
10%
-%
-%
100%
-%
9%
14%
15%
7%
11%
12%
13%
9%
cf
c
ghj
kn
kn
£578 - £961/ £30,000 - £49,999
249
124
124
12
56
133
48
-
-
-
249
92
99
38
19
209
22
13
5
11%
11%
10%
4%
13%
17%
6%
-%
-%
-%
66%
16%
15%
9%
3%
11%
11%
11%
8%
cf
cf
ghi
mn
mn
n
£962 or over/ £50,000+
125
70
55
14
17
75
20
-
-
-
125
89
22
8
6
107
10
5
3
5%
6%
5%
4%
4%
9%
3%
-%
-%
-%
34%
15%
3%
2%
1%
6%
5%
4%
5%
cdf
ghi
lmn
n
DK/ Refused
1064
525
539
206
173
326
360
-
-
-
-
294
314
212
243
902
88
43
31
46%
48%
45%
64%
40%
41%
48%
-%
-%
-%
-%
51%
46%
50%
39%
47%
44%
38%
49%
def
de
n
n
n
q
q

Columns Tested: a,b - c,d,e,f - g,h,i,j - k,l,m,n - o,p,q,r All data have been weighted to ensure they are representative of the UK adult population. Ofcom does not quota or weight by household income, so it may not be representative of the UK population, but it is included for reasons of interest. Any break column with a base size lower than 100 has been removed as margins of error become too great. Data is tested at the 95% confidence level.

## Qz9. Showcard Group In Which You Would Place Your Total Household Income From All Sources, Before Tax And Other Deductions? (Single Code)

Base : All respondents
URBANITY
WORKING
DEPRIVATION LEVEL
MEDIUM/
Total
URBAN
RURAL
YES
NO
LOW
HIGH
Significance Level: 95%
a
b
c
d
e
f
Unweighted total
2775
2319
456
1343
1424
1700
1075
Effective Weighted Sample
2299
1937
373
1137
1211
1423
877
Total
2301
1989
312
1291
1004
1401
900
Up to £221/ Under £11,500
353
315
38
90
261
167
185
15%
16%
12%
7%
26%
12%
21%
c
e
£222 - £336/ £11,500 - £17,499
248
223
25
140
109
157
91
11%
11%
8%
11%
11%
11%
10%
£337 - £576/ £17,500 - £29,999
262
225
37
195
66
163
99
11%
11%
12%
15%
7%
12%
11%
d
£578 - £961/ £30,000 - £49,999
249
207
42
212
37
180
69
11%
10%
13%
16%
4%
13%
8%
d
f
£962 or over/ £50,000+
125
97
29
103
22
103
23
5%
5%
9%
8%
2%
7%
3%
a
d
f
DK/ Refused
1064
922
142
551
508
631
433
46%
46%
45%
43%
51%
45%
48%
c

Columns Tested: a,b - c,d - e,f