# Moray Town Centre Health Check Assessment 2014

 For further information, please contact: Rowena MacDougall   Tel: 01343 563265,  email: Rowena.macdougall@moray.gov.uk 
 

1.1  
In 2014, Moray Council undertook a series of Town Centre Health Check assessments in Moray. These were in line with the framework established in 2010 with Hargest Planning Ltd.  Whilst the study undertaken in 2010 was wider including a retail model and household/shopper surveys the 2014 study focuses only on a number of the key Vitality and Viability indicators. This provides a baseline of information as part of the on-going programme of health check assessments.  
1.2 
Assessment was undertaken in the existing town centres of Elgin, Forres, Buckie, Keith and Lossiemouth.  The Edgar Road area of Elgin is also assessed. Limited assessment was undertaken in Aberlour, Dufftown, Fochabers and Rothes.  
1.3 
The report does not seek to provide an interpretation of the information obtainedits role is to provide the base information for other studies/analysis to interpret. 
Elgin Town Centre 

1.4 
Comparison outlets continue to be the dominant town centre use. However the town centre has a broad mix of other shops including convenience, retail services and leisure services. There is a good mix of national multiples and independent stores providing variety in the town centre. Vacancy rates are higher than 2012 at 15%. The core of the High Street (around the Plainstones) continues to have the highest footfall and footfall was generally similar to 2012.  
 
Edgar Road 
1.5 
Comparison outlets continue to be the dominant use in the Edgar Road area in terms of number of units and floor space, however there is significant floor space given to convenience retailing. Within this area there is a high percentage (79%) of national multiples. The pedestrian flow recorded was higher than 2012. Vacancy rates are lower than 2012 at 16%.  
Forres 

1.6 
As with other towns comparison retailing is the dominant use in the town centre with significant levels of retail services, convenience and leisure services. 21% of retail units are national multiples and the independent shops give character to the town centre. Vacancy rates have decreased since 2012 to 8.16%. Pedestrian footfall was higher than 2012.  
Keith  

1.7 
Comparison retailing is the dominant town centre use with convenience and retail services contributing to the mix.  The number of national multiples is 12% of the retail uses. The vacancy rate has decreased since 2012 to 8%.  The footfall recorded was lower than 2012 but weather was particularly adverse which may have impacted on pedestrian activity.  
Buckie 

1.8 
Comparison continues to the dominant retail use within the town centre, but there are also good levels of convenience floor space. There is also a good mix of retail services, financial and business services and leisure services. National multiples make up 30% of the retailing. The vacancy levels have increased significantly from 4.82% in 2012 to 13.92%. Generally footfall was lower than 2012.  

## Lossiemouth

1.9 
Leisure uses dominate in Lossiemouth but there is a fairly even mix between comparison, convenience, and retail services. Only 7.6% of retail is national multiples. The vacancy rate has increased from 10.17% in 2012 to 16%. This is an increase of two units compared to 2012. The footfall recorded on Clifton Road was lower than 2012 but footfall on Queen Street was higher.  

## Smaller Settlements

1.10 
The dominant use in Dufftown and Rothes was leisure services reflecting that these towns are popular tourist destinations. In Fochabers and Aberlour both comparison and leisure uses are dominant. Vacancy rates are all below 5% with the exception of Rothes where 3 vacancies were recorded and a vacancy rate of 13%. However it is noted that there has been no increase in the number of vacant units in Rothes since 
2012.   

## Summary Table Of Key Findings

1.11 
A summary table of key findings is set out below.  

% of 
Comparison 
Convenience 
Retail 
National 
Service 
Leisure 
Service 
Vacancy 
Vacancy 
Rate 
Town 
Multiples 
2014 2012 
2014 
2012 
2014 2012 2014 2012 2014 2012 
2014 
2012 
2014 2012 
Elgin 
86 
94 
18 
22 
45 
46 
67 
67 
39 
25 
15.3 
9.8 
34 
31 
Edgar Road 
19 
15 
2 
2 
3 
3 
2 
1 
5 
9 
16 
30 
79 
80 
Forres 
32 
32 
15 
15 
20 
22 
23 
23 
8 
10 
8.16 
9.8 
21 
21 
Keith 
28 
29 
13 
12 
9 
10 
19 
18 
6 
10 
8 
12.66 
12 
13.7 
Buckie 
27 
35 
7 
8 
15 
17 
19 
19 
11 
4 
13.92 
4.82 
30 
21 
Lossiemouth 
12 
12 
6 
7 
10 
12 
16 
17 
8 
6 
16 
10.1 
7.6 
8 
Aberlour 
8 
9 
4 
4 
4 
5 
9 
8 
0 
1 
0 
3.7 
6.25 
11 
 
Dufftown 
10 
8 
7 
6 
5 
4 
20 
20 
1 
4 
2.3 
9.5 
13.6 
16.7 
Fochabers 
8 
9 
3 
4 
3 
3 
9 
8 
1 
1 
4.2 
4.0 
14.3 
14.3 
Rothes 
5 
3 
4 
4 
2 
3 
9 
8 
3 
3 
13 
14.3 
27 
30 
 

## 2. Vitality & Viability Indicators

2.1 
This analysis focuses on an assessment of the performance of the existing 'town centres' of Elgin (and also Edgar Road), Forres, Keith, Buckie and Lossiemouth. In addition, limited audits were carried out for Aberlour, Dufftown, Fochabers and Rothes. This report provides an assessment of existing 'town centre' uses in line with Scottish Planning Policy (SPP) criteria and the recommendations of the 'Town Centres Retailing and Methodologies' paper published by the Scottish Government in December 2007.  
2.2 
Vitality' is a measure of how lively and busy a town centre is. 'Viability' is a measure of capacity to attract ongoing investment for maintenance, improvement and adaptation to changing needs. Together these measures give an indication of the health of a town centre and, when used consistently over a period of time as part of a town centre health check, can demonstrate changes in performance that can inform future decision making. A brief description of key Vitality and Viability Indicators assessed in this report are provided below. 
2.3 
Pedestrian flow can be defined as the movement of people past a particular location over a specified period of time (e.g. average hourly counts). Data was collected at different times of day (peak/off peak) and on different days of the week in preselected locations. Plans of the footfall survey locations are provided in Appendix II. 
2.4 
Diversity of Uses surveys have been undertaken, which comprise an analysis of the mix of uses within the centres and the quantum of floor space they occupy. Floor space data from the Regional Assessor is used where available and conducted site surveys of each of the study areas, using GOAD Experian Ltd. categories and classifications; - a table showing GOAD categories is included in Appendix III. 
2.5 
Retailer representation is a recording and assessment of those retailers located within the town centre in terms of identity and type (e.g. multiple or independent retailers). 
2.6 
Vacancy rates can be defined as either the number of units or amount of vacant floor space not in occupation, expressed as a percentage of the total number of retail units or floor space in a centre. Vacancies are measured for vacant Comparison, Convenience, Retail Services and Leisure Services only. We have also provided a measurement of the length of retail frontage that is vacant in each centre. This is an indicator of the impact that vacancies have on the appearance and feel of a centre, since this is what most shoppers in the centre will be aware of. 
2.7 
Accessibility to and from a centre is a key factor in the attractiveness of a centre and is an important indicator underpinning town centre viability. Indicators should encompass most of the following: public and private transport modes, congestion issues, and provision for the disabled and cyclists. 
2.8 
Environmental quality is a key factor which contributes directly to the vitality of a centre and, indirectly, to town centre viability.  
2.9 
Information on **tourist** related activity was collected through indicators such as Diversity of Uses (for example identifying restaurants and key tourist facilities). Tourism and day-trippers can make an important contribution to the economy. 
2.10 
Information on **retail rents** and commercial **yields** was collected in 2010. However, despite sending out 9 questionnaires to retail agents operating in the area none were returned. 2.11 
The 2010 Report looked at **Retailer intentions**; the intentions of existing retailers to relocate/occupy more or less space in a centre. This has not been completed for 2014.  
2.12 
Crime, safety and perceptions of are indicators of vitality in a centre. This was reported in 2010 however the data sourced from Grampian Police relates to Beat Areas which do not correspond to the town centre areas and are much wider areas, sometimes including rural areas as well as urban areas. As this information does not give an indication of the crime and safety of town centres it will only be reported when consumer surveys are undertaken when perceptions of crime and safety can be captured.  
2.13 
Consumer surveys were undertaken in 2010, given the scale and cost of this exercise it is only likely to be undertaken on a five yearly basis or when need arises.  Similarly a study in respect of **turnover** was undertaken in 2010 but due to the scale and cost of this it is only likely to be repeated on a five yearly basis or when need arises.  
3.  
Elgin Town Centre Health Check 
 

## Pedestrian Footfall

3.1 
A pedestrian flow count was undertaken by Moray Council staff on Saturday 27 September 2014 and Thursday 2 October 2014, between 10.00 and 17.00. Pedestrian footfall data was collected at 6 positions throughout the town centre. Full details of the survey locations are provided below. A plan of the footfall survey locations is provided in Appendix II. 
 

| Enumeration Point    | Location                                      |
|----------------------|-----------------------------------------------|
| A                    | A96 Underpass                                 |
| B                    | West end of High Street (No. 239 High Street) |
| C                    | Thunderton Place (No. 5 Thunderton Place)     |
| D                    | High Street (No. 139 High Street)             |
| E                    | South Street (No. 58 South Street)            |
| F                    | East end of High Street (No. 38 High Street)  |
|                      |                                               |

3.2 
Of the six locations, the position opposite Boots in the High Street (Point D) recorded the busiest footfall on both the Thursday and Saturday. It should be noted that during previous Surveys the Farmers' Market was taking place on the Plainstones, however this was not possible in 2014 however there was a continental market taking place on the Saturday during the count. The lowest pedestrian flow count in the town centre was recorded at the western end of High Street (Point B) on both Thursday and Saturday. 
3.3 
Comparison to the footfall survey undertaken in 2012 shows marginal increases at Points A, B, D on both Thursday and Sunday and at Point F on Thursday. At Point C the Saturday count was marginally lower than 2012 and the same for Thursday. At Point E the flow was lower on both Thursday and Saturday compared to 2012. At Point F on Saturday the flow was some 12% lower than 2012 however the 2014 flow is higher than that in 2010. The biggest differences between 2012 and 2014 are at point C where flows are around 17% lower. Increases in flow are generally smaller ranging from 3 to 9%. The weather in 2014 was generally bright and dry but breezy. The weather during the 2012 count was cold and windy with some wet showers. Chart 1 below illustrates the average flows for 2010, 2012, and 2014 at each position on Saturday and Thursday.  

3.4 
Variation in pedestrian flows at different times of the day for the total enumeration period can be analysed. The Thursday count revealed that the peak in flow occurred between 12.00-14.00, with the lowest flow occurring 16.00-17.00, when 13.5% of the flow occurred. Further details of the Time of Day Analysis are illustrated in Table 2 below. 

| %      | %                 | %      | %      | %      | %      |
|--------|-------------------|--------|--------|--------|--------|
|        | Enumeration Point |        |        |        |        |
| 11.00  | 12.00             | 14.00  | 15.00  | 16.00  | 17.00  |
| 10.00- | 11.00-            | 12.00- | 14.00- | 15.00- | 16.00- |
| A      | A96 Underpass     |        |        |        |        |
| 58     | 14                | 70     | 17     | 73     | 18     |
| 21     | 13                | 23     | 15     | 35     | 22     |
| B      | West end of High  |        |        |        |        |
| Street |                   |        |        |        |        |
| C      | Thunderton Place  |        |        |        |        |
| 70     | 16                | 89     | 20     | 88     | 20     |
| D      | High Street       |        |        |        |        |
| 180    | 14.5              | 247    | 20     | 325    | 26     |
| E      | South Street      |        |        |        |        |
| 63     | 20                | 57     | 18     | 50     | 16     |
| 61     | 14.5              | 128    | 30     | 66     | 16     |
| F      | East end of High  |        |        |        |        |
| Street |                   |        |        |        |        |
|        | Total             |        |        |        |        |
| 453    | 15                | 614    | 20.5   | 637    | 21.5   |
|        |                   |        |        |        |        |

3.5 
Analysis of the Saturday count showed that similar to the Thursday count the peak in flow occurred between 12.00-14.00 when 21% of the flow was recorded. Also the lowest flow occurred between 16.00-17.00 when 11.5% of the flow was recorded.  
Further details of the Time of Day Analysis recorded on Saturday 27th September are 
illustrated in *Table 3* below. 

| %           | %             | %      | %      | %      | %      |
|-------------|---------------|--------|--------|--------|--------|
|             | Enumeration   |        |        |        |        |
| Point       |               |        |        |        |        |
| 11.00       | 12.00         | 14.00  | 15.00  | 16.00  | 17.00  |
| 10.00-      | 11.00-        | 12.00- | 14.00- | 15.00- | 16.00- |
| A           | A96 Underpass | 72     | 14     | 87     | 17     |
| 30          | 13            | 32     | 14     | 44     | 19     |
| High Street |               |        |        |        |        |
| 76          | 9             | 134    | 16     | 205    | 24.5   |
| Place       |               |        |        |        |        |
| D           | High Street   | 308    | 12     | 496    | 19     |
| E           | South Street  | 85     | 15     | 117    | 20.5   |
| 98          | 14            | 107    | 15.5   | 160    | 23     |
| Street      |               |        |        |        |        |
|             | Total         | 669    | 12.5   | 973    | 18     |
|             |               |        |        |        |        |

3.6 
Generally the variation in pedestrian flow at different times of the day has remained largely similar to that of 2012, with the peaks and drops largely occurring in the same pattern. The line graph in *Chart 2* illustrates this. 
 
 
Diversity of Uses 

3.7 
Surveys of the town centre indicate a wide range of different uses and types of property within the town centre. The centre has a wide range of retail and non-retail facilities and activities, including tourist attractions such as Elgin Museum. 3.8 
Table 4 below demonstrates that the dominant use within Elgin town centre is Comparison retailing (e.g. clothing; footwear; electrical goods etc.).  There is also a significant proportion of Retail Services within the town centre (e.g. hairdressers; beauticians; travel agents) and Leisure Services (e.g. hotels; pubs; restaurants; cinemas). There are a smaller proportion of Convenience shops (e.g. supermarkets; grocery stores etc.) but these include the Tesco superstore. Therefore, in terms of floor space, Convenience comprises a significant proportion of the town centre floor space. The town centre also includes a range of other local businesses predominantly in the Financial and Business Services sector such as solicitors, accountants and property agents. Also, in the town centre it should be noted that 
there are a significant number of dwellings including flats, especially on upper floors and in the peripheral parts of the town centre. 

3.9 
The overall mix of uses and the quantum of floor space they occupy is summarised in the table below. 

Summary of Elgin Diversity of Uses Survey 
 
July 2014 
July 2012 
Type of Use 
No. of Outlets 
Floor space (sqm) 
No. Of Outlets 
Floor space (sqm) 
Comparison 
86 
23865 
94 
27208.8 
Convenience 
18 
15570.2 
22 
16008.5 
Retail Service 
45 
5088.3 
46 
7157 
Leisure Service 
67 
16282.6* 
67 
15630.6* 
Financial & Business Service 
48 
8847.5 
49 
8923.5 
Health & Medical 
9 
 
9 
 
Public Service 
19 
 
19 
 
Religious Service 
5 
 
5 
 
General Office Use 
27 
 
25 
 
Vacancy 
39 
7520** 
25 
5203.6*** 
Total 
363 
77173.6 
361 
80,132 

Notes: *The Regional Assessor does not hold floor space data for Hotels and Public House premises ** No floor space data for vacant pubs and 18 South Street ** *No floor space data for 130 High Street. 

 

 
 
3.10 
There have been some changes to the categorisation of certain uses to improve consistency between towns. These adjustments as the study progresses account for some of the differences between categories.   

## Retailer Representation

3.11 
There are a number of national multiple retailers located within Elgin, including Marks & Spencer, WH Smiths and M&Co. Site surveys revealed 51 national (Scottish/UK) multiples in the town centre out of a total of 149 comparison, 
 convenience, and retail service outlets - that is 34%. In addition to the multiple retailers, the town centre has a good provision of independent/specialist retailers. South Street, Batchen Street and Commerce Street accommodate a collection of independent stores in smaller retail units providing a more bespoke range of services. 

 3.12 
Within the defined town centre boundary there are a number of food stores, the largest of which are the 9,887.8 sq m (net) Tesco on Blackfriars Road, the 1,559 sq m Marks & Spencer's store on High Street and the 1,509 sqm Aldi store. Both Tesco and M&S have a substantial portion of floor space for Comparison goods as well as convenience. In *Table 4* above, this has all been classed as 'Convenience' floor space. 
3.13 
7 (4.7%) units in the town centre were identified to be charity shops. This is lower than the 9 units recorded in 2010. 3.14 
One of the biggest changes highlighted in the 2012 study was the increase in pawnbrokers, "buy, sell and loan stores" and gold buying outlets. In 2012 five outlets of this type were recorded during the survey, an increase from only 1 outlet (Ramsdens) in 2010. In July 2014 there was a small reduction in these to four outlets.  
 

## Vacancy Rate

 3.15 
A site survey by Moray Council planning staff during July 2014, confirmed the 
number of vacant units stood at 391, as illustrated above in *Table 4.* Vacancies 
account for 15.3% of the total number of Comparison, Convenience, Retail and Leisure Service units within the centre. This is a significant increase from 2012 when 25 units were recorded, representing 9.8% of the total number of Comparison, Convenience, Retail and Leisure Service units. This is also above the 10% average used in Scotland to indicate the relative health of a town centre. It is also above the average vacancy rate for Scotland of 13.7% reported by the BBC/Local Data Company.  
 
 
3.16 
New vacancies since 2012 include several national retailers such as JJB Sports, Dorothy Perkins, New Look, First Choice Travel, and Comet. In addition to the nationals a number of independent retailers have also accounted for the increase in vacancies including Geddes and Mellis, The Olive Tree, Elgin Fancy Dress and Eterno Bride. It is also noted that at the time of the survey two pubs accounted for the new vacancies, The Thunderton and The Cooperage. There are a number of units which have remained vacant for several years including 186 and 188 High Street, 51 South Street (Old Junners) and 7 Batchen Street. Since the survey was completed in July there has been activity in some of the vacant stores for example Bright House has opened in the former JJB Sports, the Cooperage has reopened, and a new Orthodontist has moved into 89 High 
Street. However, vacancy levels remain high and impact on the appearance of the town centre.   

 3.17 
Floor space data obtained from the Regional Assessor indicates that there is approximately 7,520 sq m of vacant floor space with Elgin town centre. There is approximately 171 m of vacant retail frontage in the town centre (figure obtained by scaling off OS-base plans). This figure equates to approximately 13% of the retail frontage of the traditional shopping streets in the town centre- (e.g. the core retail area of High Street; Commerce Street; Batchen Street; South Street and Thunderton Place).  This is an increase from 9.2% found in 2012.  
Accessibility 

3.18 
The east/west alignment of the A96 is paralleled by the Aberdeen to Inverness rail line which serves Elgin. The northern inner relief road has created severance between the town centre core and key neighbourhoods and landscape amenity spaces. The eastern and western approaches to the town centre and the gateways at either end fail to offer an appealing or appropriate quality of introduction to the town centre. The disconnection between the town centre and the railway station located on Station Road is also an issue. 3.19 
Elgin bus station is located on Alexandra Road, adjacent to the St. Giles Centre. As Moray is a predominantly low density, rural area, bus services are often not commercially viable. Innovative solutions such as community bus services and dial-abus services have been developed at a lower cost than standard bus services to meet the transport needs of the population (*Local Transport Strategy*, 2011). The bus services operating in and around Elgin are detailed below.  

| Service No.          | Route                                                  | Days Available                                       |
|----------------------|--------------------------------------------------------|------------------------------------------------------|
| Monday to Sunday     | 10/10A/X10                                             | Aberdeen - Huntly - Keith - Elgin - Forres - Nairn - |
| Inverness            |                                                        |                                                      |
| 11/11a               | Elgin - Forres - Nairn - Inverness Airport - Inverness | Monday to Sunday                                     |
| 30A/30C              | Bishopmill Circular                                    | Monday to Saturday                                   |
| 31/31B               | Elgin - Findhorn/Kinloss - Forres                      | Monday to Saturday                                   |
| 32                   | Burghead Hopeman - - Elgin - Bishopmill                | Monday to Saturday                                   |
| Monday to Sunday     | 33A/33C                                                | Pinefield- Manitoba –Thornhill –Maryhill- Elgin bus  |
| Station- Lossiemouth |                                                        |                                                      |
| 34/34A               | Kingston/ Garmouth– Lhanbryde - Elgin- Bishopmill      | Monday to Saturday                                   |
| 35/X35               | Aberdeen - Turriff - Banff - Buckie - Elgin            | Monday to Sunday                                     |
| 36    | Dufftown - Aberlour –Craigellachie -Rothes– Elgin    | Monday to Saturday     |
|-------|------------------------------------------------------|------------------------|
| 590   | Lossiemouth-Bishopmill - St Slyvesters               | School Days only       |
| 363   | Tomintoul - Aberlour - Elgin                         | Thursday               |
|       |                                                      |                        |

3.21 
There are a number of both Council and private operated car parks within the town centre providing 1455 car park spaces, with car parking charged at £1 for up to 2 hours parking, or £2 for 2 to 4 hours parking and £4 for 4 to 10 hours parking. Parking all day at Lossie Green and Lossie Wynd is charged at £1. There is also extensive on-street parking within the town centre. *Table 6* below, summarises the Council operated car parking provision in the town centre. 

|                    |     |          |                |     |     |       | No. Of Spaces (as at 08/02/2012)    |               |
|--------------------|-----|----------|----------------|-----|-----|-------|-------------------------------------|---------------|
| Car Park           | Car | Disabled | Parent & Child | M/C | Bus | Lorry | Cycle                               | Pay & Display |
| Batchen Lane       | 210 | 6        | 7              | 1   |     |       |                                     | Mon-Sat       |
| Hall Place         | 28  | 1        |                |     |     |       |                                     | Mon- Sat      |
| Greyfriars Street  | 63  | 3        |                |     |     |       |                                     | Sat *         |
| HQ Annexe          | 135 | 10       |                | 4   |     |       |                                     | Sat*          |
| Ladyhill Road      | 40  | 3        |                | 1   |     |       |                                     | Mon- Sat      |
| Lossie Green       | 349 | 7        |                | 9   |     | 13    | 3                                   | Mon- Sat      |
| Lossie Wynd        | 78  | 2        |                |     |     |       |                                     | Mon- Sat      |
| Moray Street       | 102 | 3        |                | 1   |     |       |                                     | Mon- Sat      |
| Northfield Terrace | 74  | 2        |                |     |     |       |                                     | Mon- Sat      |
| North Port         | 88  | 10       |                |     |     |       |                                     | Mon- Sat      |
| South Street       | 18  | 1        |                |     |     |       |                                     | Mon- Sat      |
| St. Giles Road     | 270 | 13       |                | 1   |     |       |                                     | Mon- Sat      |

*Car parking available only on Saturdays. 

## Environmental Quality

3.22 
The visual character of Elgin is characterised by the visual landmarks of Ladyhill and the Duke of Gordon monument, Elgin Cathedral, St. Giles Church, Dr. Gray's Hospital, the Anderson Institute and other significant vertical markers. The historic development of Elgin can clearly be detected in the urban form, most notably the linear market place of High Street and the narrow closes which open onto it. The centre has 109 listed buildings and is a designated Conservation Area. The historic 
environment creates a largely attractive environment, although the appearance of some buildings is tired and unkempt. 

3.23 
Elgin Conservation Regeneration Scheme (CARS) was launched in August 2013 and investment in town centre buildings has been made. The Elgin Conservation Area Regeneration Scheme will run for five years and therefore more investment is anticipated. Repairs will be undertaken to key traditional buildings with a grant scheme for other property owners to repair traditional shop fronts, sash and case windows, cast iron rain water goods and other external repairs.   
Tourism  
 

3.24 
The findings of the Diversity of Uses survey, undertaken by Moray Council staff, found there are five hotels and guesthouses, nine restaurants, nine bars and pubs, and seven cafes located within Elgin town centre. Elgin Museum is located at 1 High Street and a Tourist Information office is located in Elgin Library, which lies outside the town centre boundary.  
 
Elgin Summary 
3.25 
Elgin town centre is an attractive centre which plays an important role in the region. The town centre provides a good range of comparison and convenience retailing with a good mix of national multiple retailers and independent stores. This provision is supported by a wide range of other town centre uses that reflect Elgin's role as the principle centre in the region. The Conservation Area and attractive built environment create a pleasing built realm for shoppers. 
3.26 
The vacancy rate accounts for 15.3% of the total number of Comparison, Convenience, Retail and Leisure Service units within the centre. There is an increased rate of vacancy since 2012 and vacancies are higher than the Scottish Average of around 10%. The increased vacancy levels have impacted on the appearance of the town centre. Pedestrian footfall has remained relatively similar to 2012 levels with the exception of South Street and the east end of the High Street were lower.   
3.27 
There are parts of the town centre, including the Lossie Green area that could be enhanced and some of the entrances into the city centre are poor in terms of their legibility and attractiveness.  
3.28 
There are various initiatives and projects working in partnership in Elgin to enhance the town centres vitality and viability. In July 2014 Elgin was one of only three towns chosen as part of Business Community's Healthy High Street campaign. This initiative is supported by businesses such as Marks and Spencer, Boots, and Santander. The campaign provides support over a three year period with access to business expertise and resources to help High Streets. The impact of the campaign will be assessed against footfall, vacancy, and job creation indicators. Elgin BID has also been successful in their renewal ballot and have been given a mandate by businesses for another five year term from February 2015. The business plan sets out actions and a vision for a thriving and busy city centre with a supportive and involved 
business community.  The Moray Council are also one of nine authorities signed up to developing a project to test approaches to help simplify planning processes in town centres.   

4.  
Edgar Road Health Check 
 
4.1 
Although not part of Elgin town centre, the Edgar Road area (including the Edgar Road and Springfield Retail Parks) is a major commercial centre and a key focus for substantial retail activity. The following Vitality and Viability Indicators have been examined for this area: Pedestrian Footfall; Diversity of Uses; Retailer Representation; Vacancy Rates; and Accessibility. 
 
Pedestrian Footfall 
 

4.2 
A pedestrian flow count was undertaken by Moray Council staff on Friday 12 and Saturday 13 September 2014 at the Springfield Retail Park. Pedestrians, who crossed a point between NEXT and Costa Coffee, were counted between 11.00 to 15.30. Caution should be applied when interpreting these results, given the layout of the retail park, a significant number of pedestrians who were shopping in the area didn't cross the count point; therefore, the results outlined below may be misleading. 4.3 
An overview of the average hourly flows is summarised in the Chart 3 *below* with comparison to the 2012 results. This shows that the average hourly flows have increased, approximately 56% on Saturday and 64% on Friday. 
 
Diversity of Uses 

4.4 
Information on the retail mix of the Edgar Road area of Elgin is set out below. The dominant use is Comparison retailing. Only a small number of units are for 
 
Convenience goods but these include the Asda and Allarburn Diary therefore these make up a significant proportion of the area's floor space. 

|                              |                |                   | July 2012      | July 2010         |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 19                           | 20718.5        | 15                | 18046.5        |                   |
| Convenience                  |                |                   |                |                   |
| 2                            | 12386.8        | 2                 | 12386.8        |                   |
| Retail Service               |                |                   |                |                   |
| 3                            | 626            | 3                 | 626            |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 2                            | 456.5          | 1                 | 269.5          |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 5                            | 3516.21        | 9                 | 6375.16        |                   |
| Total                        | 37             |                   |                |                   |
| 39457.51                     |                |                   |                |                   |
| 37                           |                |                   |                |                   |
|                              |                |                   |                |                   |
| 37703.96                     |                |                   |                |                   |

 Retailer Representation 
 

4.5 
There are 19 national (Scottish/UK) multiples in the Edgar Road Area out of a total of 24 retail goods shops– that is 79%. This figure can be contrasted to Elgin town centre, where 34% of the retail goods shops are currently multiples. 
 
Vacancy Rates 
4.6 
Table 7 above indicates that the number of vacant units identified by Moray Council planning staff was 5, which is a vacancy rate of 16%. This is a reduction from 30% in 2012. Floor space data obtained from previous planning application documents indicates that there is approximately 3516.21 sqm of vacant floor space in the Edgar Road area where 5 units are vacant.  
 
Accessibility 
4.7 
Edgar Road is served by both public and private transport. Route numbers 33A and 33C (Pinefield-Manitoba-Thornhill-Maryhill- Elgin Bus Station– Lossiemouth) service the route at twenty minute intervals Monday to Saturday and hourly on Sundays. 
Elgin train station is located on Station Road just outside the boundary of the Edgar Road survey area and provides local, regional and national connections. Access across the railway line is via a pedestrian bridge. Both Asda and B&Q provide cycle rack facilities. 

 
Edgar Road Summary 4.8 
The Edgar Road area of Elgin provides a significant concentration of trading retail floor space. It is notable that the area has 19 comparison goods retail units (20718.5 sqm). Only a small proportion of units are for convenience goods but this includes Asda and therefore a significant proportion of the area's floor space is given over to Convenience. The number of vacant units was 5, which is a vacancy rate of 16%. Whilst still high this is a significant reduction compared to the 9 units recorded in 2012.  
4.9 
In overall terms, the Edgar Road area of Elgin has exhibited improved signs of vitaility and viability.  
 
5.  
Forres Town Centre Health Check 
Pedestrian Footfall 
5.1 
A pedestrian flow count was undertaken by Moray Council staff on Friday 26 September (between 14.00 and 17.00) and Saturday 27 September 2014 (between 10.00 and 13.00). Pedestrian footfall data was collected at two positions throughout the town centre. The survey locations are provided below with a plan of the footfall survey location is provided in Appendix II. 

Location 
| A    | No. 42 High Street- (Superdrug)     |
|------|-------------------------------------|
| B    | No. 90 High Street- (Boots Chemist) |

 5.2 
Of the two locations point B recorded the busiest footfall on both Friday and Saturday. The lowest pedestrian flow count in the town centre was recorded at the north-eastern end of High Street, at point A on Friday.  
5.3 
An overview of the average hourly flows recorded with a comparison to 2010 and 2012 survey is shown below. The average flow in 2014 was higher than 2010. The biggest increases were on Saturday however, it is noted the count took place on Forres Culture Day when various family focused activities were taking place. 
 

 

5.4 
Analysis of the Friday count revealed that overall, 41% of the total flow peaked between 15.00 and 16.00.  Further details of the weekday Time of Day Analysis is illustrated in *Table 9* below. 

|     | Enumeration Point                   |   14.00-15.00  | %     |   15.00-16.00  | %     |   16.00-17.00  | %     |
|-----|-------------------------------------|----------------|-------|----------------|-------|----------------|-------|
| A   | No. 42 High Street- (Superdrug)     |            97  | 34%   |           119  | 42%   |            68  | 24%   |
| B   | No. 90 High Street- (Boots Chemist) |           127  | 31.5% |           164  | 40.5% |           114  | 28%   |
|     | Total                               |           224  | 32.5% |           283  | 41%   |           182  | 26.5% |
|     |                                     |                |       |                |       |                |       |

5.5 
The Saturday count revealed that overall the lowest flow (22%) occurred between 10.00 and 11.00 increasing thereafter. Further details of the Time of Day Analysis recorded on Saturday 27 September is illustrated in *Table 10*. 

 
Enumeration Point 
10.00-11.00 
% 
11.00-12.00 
% 
12.00-13.00 
% 
A 
No. 42 High Street- (Superdrug) 
106 
19% 
176 
32% 
271 
49% 
B 
No. 90 High Street- (Boots Chemist) 
188 
24.% 
235 
30.% 
358 
46% 
 
Total 
294 
22% 
411 
31% 
629 
47% 

Diversity of Uses 

 5.7 
Information on the retail mix of Forres town centre is set out below. The dominant uses within Forres are Comparison retailing (e.g. clothing and footwear) with significant numbers of Retail and Leisure Services (e.g. hairdressers; cafes; travel agents; pubs etc.). Forres town centre provides a range of Convenience shopping however Tesco and Lidl have developed out of centre. There is also a significant number of Financial and Business Services located within Forres town centre. 
5.8 
The overall mix of uses and the quantum of floor space they occupy is summarised in the table below. 

|                              |           |                   | July 2014      | July 2012    |
|------------------------------|-----------|-------------------|----------------|--------------|
| Type of Use                  | No. of    | Floor space (sqm) | No. Of Outlets | Floor space  |
| Outlets                      | (sqm)     |                   |                |              |
| Comparison                   |           |                   |                |              |
| 32                           | 4924*     | 32                | 3917.2*        |              |
| Convenience                  |           |                   |                |              |
| 15                           | 2360.2**  | 15                | 2389.6**       |              |
| Retail Service               |           |                   |                |              |
| 20                           | 2415.8    | 22                | 2449.1         |              |
|                              |           |                   |                |              |
| Leisure Service              |           |                   |                |              |
| 23                           | 1292.3*** | 23                | 1386.6***      |              |
|                              |           |                   |                |              |
| Financial & Business Service |           |                   |                |              |
| 21                           |           |                   |                |              |
| 4271.1****                   |           |                   |                |              |
| 21                           |           |                   |                |              |
| 4316****                     |           |                   |                |              |
| Health & Medical             |           |                   |                |              |
| 5                            |           |                   |                |              |
|                              |           |                   |                |              |
| 3                            |           |                   |                |              |
|                              |           |                   |                |              |
| Public Service               |           |                   |                |              |
| 12                           |           |                   |                |              |
|                              |           |                   |                |              |
| 11                           |           |                   |                |              |
|                              |           |                   |                |              |
| Religious Service            |           |                   |                |              |
| 3                            |           |                   |                |              |
|                              |           |                   |                |              |
| 4                            |           |                   |                |              |
|                              |           |                   |                |              |
| General Office Use           |           |                   |                |              |
| 5                            |           |                   |                |              |
|                              |           |                   |                |              |
| 6                            |           |                   |                |              |
|                              |           |                   |                |              |
| Vacancy                      |           |                   |                |              |
| 8                            | 2548.3    | 10                | 3567.9         |              |
| Total                        | 144       |                   |                |              |
| 17811.7                      |           |                   |                |              |
| 147                          |           |                   |                |              |
|                              |           |                   |                |              |
| 18026.4                      |           |                   |                |              |

Notes: *No floor space data for Orchard Road **No floor space data for 97j High Street ***The Regional Assessor does not hold floor space data for Hotels and Public House premises ****No floor space data for Lea Road 

5.9 
The centre also provides a good range of non-retail services in the town centre including: a museum; volunteer offices; a credit union; churches; the town hall; a public library; and the Forres Learning Centre, which forms part of Moray College.   
Retailer Representation 

5.10 
There are 14 national (Scottish/UK) multiples in the town centre out of a total of 67 retail goods/services shops– that is 21%. Five (7.5%) units within the town centre were identified to be charity shops. Much of Forres's character comes from its independent retail provision.  
Vacancy Rates 

5.11 
Table 11 above indicates that the number of vacant units identified by Moray Council planning staff was 8, which is a vacancy rate of 8.16%- which is below the average 10% which is generally used in Scotland to indicate the relative health of a town centre. Vacancies in Forres have decreased from 10 vacant units (9.8%) recorded in 2012. 
5.12 
Floor space data obtained from the Regional Assessor indicates that there is approximately 2548.3 sqm of vacant floor space in Forres town centre. There is approximately 19 m of vacant retail frontage in the town centre (figure obtained by scaling off OS-base plans). This figure excludes the vacant Tesco building on Gordon Street. This figure equates to approximately 2.5% of the retail frontage of the traditional shopping streets in the town centre- (e.g. the core retail area of High Street and Tolbooth Street).  This is a decrease from the 5.74% found in 2012. Accessibility 5.13 
There are a number of car parks in Forres town centre, including five that are publicly owned and maintained by Moray Council which proved 358 car park spaces and are free to use. *Table 12* below summarises the number of public car parking spaces provided in Forres town centre. 

|                |     |          |                |     |     |       | No. of Spaces (as at 08/02/2012)    |               |
|----------------|-----|----------|----------------|-----|-----|-------|-------------------------------------|---------------|
| Car Park       | Car | Disabled | Parent & Child | M/C | Bus | Lorry | Cycle                               | Pay & Display |
| Cumming Street | 11  | 1        |                |     |     |       |                                     | Free          |
| High Street    | 42  | 5        |                | 1   |     |       |                                     | Free          |
| Leask Road     | 62  | 4        |                |     |     |       |                                     | Free          |
| Leys Road      | 57  | 4        |                |     |     |       |                                     | Free          |
| Orchard Road   | 112 | 7        |                | 1   |     |       |                                     | Free          |
| Tulloch Park   | 74  | 2        |                |     |     |       |                                     | Free          |
 

 5.14 
Forres is well served by public transport and a number of regional bus routes include the centre. Forres rail station is located quite a distance from the town centre; however, it provides regular rail services to Inverness and Aberdeen. Forres is located only 30 minutes from Inverness Airport 
 
Environmental Quality 
5.15 
The town centre falls within a Conservation Area and contains high numbers of historic buildings. Whilst the buildings on the High Street and other core retail streets are generally in reasonable condition some of the more residential streets leading off the High Street are more tired with some buildings in a poor state of repair. Although the historic streetscapes help create an aesthetically pleasing environment, traffic is a concern in parts of the centre, especially on High Street. Many of the retailers receive deliveries through their frontage which can lead to traffic hold-ups. Tourism 
5.16 
Forres is a popular destination for tourists with a number of buildings offering tourist attractions including the Falconer Museum. The attractive urban environment is also a strength of the town for visitors and tourists.  
5.17 
The findings of the Diversity of Uses surveys found there are three hotels and guesthouses, seven restaurants and cafes and six bars and pubs located within Forres town centre.  
 
Forres Summary 
5.18 
Forres is historically an important town centre for the local community and the tourist economy. There are clear strengths within the centre. The Conservation Area and the quality of the built environment, create a pleasing built realm for shoppers. Forres town centre provides a good range of convenience goods shopping (including the Co-operative store on High Street) and reasonable range of comparison goods shops. The number of vacant units identified was 8, which is a vacancy rate of 8.16%- which is a reduction in vacancies since 2012 and below the average rate for Scotland.  
5.19 
In overall terms, Forres exhibits comparatively strong vitality and viability compared 
to other towns in Moray. 
 
6.  
Keith Town Centre Health Check Pedestrian Footfall 
6.1 
A pedestrian flow count was undertaken by Moray Council staff on Friday 5th (between 10.00 and 13.00) and Saturday 6th (between 14.00 and 17.00) September 2014. Pedestrian footfall data was collected at two positions. Details of the survey locations are provided below with a plan provided in Appendix II. 

| A    | No. 140 Moss Street- (Pedestrian Crossing on A96 to access TESCO)    |
|------|----------------------------------------------------------------------|
| B    | No.130-132 Mid Street- (Post Office)                                 |

 6.2 
Of the two locations, point B recorded the busiest footfall on both Friday and Saturday. The Friday figure is down some 10% compared to 2012 and the Saturday figure is also down approximately 11 %. It is noted that the weather was particularly wet and windy at times which may have affected pedestrian activity.  
6.3 
The lowest pedestrian flow count was recorded at the pedestrian crossing on the A96 to access TESCO on both Friday and Saturday. Although extremely low pedestrian activity was recorded at Point A, the average flow on Friday was higher than 2012 
6.4 
Overviews of the average hourly flows with the comparable figures for 2010 and 2012 are recorded below in *Chart 5*.  
6.5 
Analysis of the Friday count revealed that overall, pedestrian flow was highest between 15.00 and 16.00 when 52% of the overall footfall occurred. It was noted that at this time there were many from the primary and secondary school.  Further details of the weekday Time of Day Analysis is illustrated in *Table 14*.  

 
Table14: Keith- Time of Day Analysis- Friday 5 September 2014 
Enumeration Point 
14.00-
% 
15.00-
% 
16.00-
% 
15.00 
16.00 
17.00 
7 
27% 
15 
58% 
4 
15% 
A 
No. 140 Moss Street (Pedestrian Crossing on A96 to access TESCO) 
B 
No. 130-132 Mid Street- (Post Office) 
45 
24% 
95 
51% 
46 
25% 
 
 Total 
52 
24.5% 
110 
52% 
50 
23.5% 
 

6.6 
Analysis of the Saturday count revealed pedestrian flow was relatively consistent throughout the morning. Further details of the Time of Day Analysis recorded on Saturday 6 September is illustrated in *Table 15* below. 

Table 15: Keith- Time of Day Analysis- Saturday 6 September 2014 
Enumeration Point 
10.00-
% 
11.00-
% 
12.00-
% 
11.00 
12.00 
13.00 
8 
44.5% 
6 
33.5% 
4 
22% 
A 
 Pedestrian Crossing on A96 to access TESCO 
B 
Mid Street- (Post Office) 
45 
26% 
59 
34% 
70 
40% 
 
 Total 
53 
28% 
65 
34% 
74 
38% 

## Diversity Of Uses

 6.8 
Information on the retail mix of the town centre is set out below. The dominant use within the town centre is Comparison shops with Convenience and Retail Services also contributing significantly to the mix of uses. 6.9 
In terms of diversity of retail uses, within the town centre boundary, the overall mix of uses is summarised in the table below. 
 

|                              |                |                   | July 2012      | July 2012         |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 28                           | 5811.3*        | 29                | 5308.9*        |                   |
| Convenience                  |                |                   |                |                   |
| 13                           | 1410.4*        | 12                | 1777.3         |                   |
| Retail Service               |                |                   |                |                   |
| 9                            | 767.8          | 10                | 956.1**        |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 19                           | 1078.6         | 18                | 1011.5***      |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 14                           |                |                   |                |                   |
| 1617.5                       |                |                   |                |                   |
| 13                           |                |                   |                |                   |
| 1545.9                       |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 5                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 5                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 6                            | 659.6          | 10****            | 958.8          |                   |
| Total                        | 98             |                   |                |                   |
| 11345.2                      |                |                   |                |                   |
| 100                          |                |                   |                |                   |
|                              |                |                   |                |                   |
| 11558.5                      |                |                   |                |                   |

Notes: *No floor space data for 31 and 55 Regent Street ** No data for garage 
***The Regional Assessor does not hold floor space data for Hotels and Public House premises. **** No floor space data for vacant pub. 

## Retailer Representation

6.10 
There are six national (Scottish/UK) multiples in the town centre out of a total of 50 retail goods/services shops– that is 12%. Keith has a strong independent sector with the majority of shops being local stores with a distinct identity. In terms of Convenience, a Spar store (399.6 sq m) is located within the town centre on Mid Street. The Tesco store is located off Moss Street, adjacent but outwith the defined town centre boundary. Two units (4%) within the town centre were identified to be charity shops.   
Vacancy Rate 
 

6.11 
Table 16 above indicates that the number of vacant units identified was six, which is a vacancy rate of 8%- this is lower than the 10% average used in Scotland to indicate the relative health of a town centre and a decrease of four units from 2012 when 10 (12.66%) units were vacant 
6.12 
Floor space data obtained from the Regional Assessor indicates that there is approximately 659.6 sqm of vacant floor space in Keith. There is approximately 82m of vacant retail frontage in the town centre (figure obtained by scaling off OS-base plans). This figure equates to approximately 8.4% of the retail frontage on the traditional shopping street in Keith, which is Mid Street. This is a decrease from the 9.7% reported in 2012. 
Accessibility 

 6.13 
Keith has good road connections via the A96 running through the town. The centre is served by frequent regional bus services which connect the town to Aberdeen and Elgin. Services to smaller settlements are more limited and operate around school hours. Keith train station is located quite a distance from the town centre. 

| Service No.    | Route                                                          | Days             |
|----------------|----------------------------------------------------------------|------------------|
| Available      |                                                                |                  |
| 10/10A/X10     | Aberdeen - Huntly - Keith - Elgin - Forres - Nairn - Inverness | Monday to Sunday |
| 351            | Cullen- Keith                                                  | School days only |
| 353            | Dufftown-Mulben- Keith                                         | School days only |
| 354            | Milton of Rothiemay-Keith                                      | School days only |
| 360            | Aberlour-Dufftown- Keith                                       | School days only |
| 362            | Tomintoul-Dufftown- Keith                                      | Tueday           |

 6.14 
There are several car parks in Keith, with 198 spaces provided in Council run car parks as well as on street parking in the town centre. The car parks offer free parking. *Table 18* below summarises the number of car parking spaces provided in Keith town centre. 
 

 
Car Park 
Car 
Disabled 
Parent & Child 
M/C 
Bus 
Lorry 
Cycle 
Pay & Display 
Bankers Lane 
15 
1 


Free 
Coopers Lane 
12 
1 


Free 
Innes Lane 
36 
1 


Free 
Mid Street 
40 
2 


Free 
Regent Square 
36 
1 


Free 
Reidhaven Square 
59 
6 
 
1 


Free 

## Environmental Quality

6.15 
Keith Town Centre benefits from being a Conservation Area. Much of the town centre is of reasonable environmental quality and contains a number of listed buildings. The quality of environment has improved since 2012 as the Keith Conservation Regeneration Scheme (CARS) has resulted in significant investment in buildings. The Keith Conservation Area Regeneration Scheme will run until March 2016 and therefore more investment is anticipated. Repairs will be undertaken to key traditional buildings with a grant scheme for other property owners to repair traditional shop fronts, sash and case windows, cast iron rain water goods and other external repairs.  
Tourism 

6.16 
The findings of the Diversity of Uses surveys, undertaken by Moray Council staff, found there are six hotels and guesthouses located within Keith town centre. Whilst no restaurants were identified in the town centre four cafes and two pubs were noted.  
Keith Summary 

6.17 
There is a reasonable range of convenience goods shopping and comparison goods shops and a good range of retail services available for a town of this size.It is notable that the area has 28 comparison goods retail units; 13 convenience outlets; and 9 retail service units.  
6.18 
Improvements can be seen when comparing the survey results over time. The number of vacant units identified by Moray Council has reduced from 10 in 2012 to 6 in 2014, which is a vacancy rate of 8%- which is below the Scottish average of 10%. There has been investment in buildings within the town centre which has contributed to an improvement in the appearance and amenity of the town centre.   
6.19 
In overall terms, there has been an improvement on some of the key indicators since 2012 with the exception of footfall where a drop was recorded.  
7.  
Buckie Town Centre Health Check Pedestrian Footfall 
7.1 
A pedestrian flow count was undertaken by Moray Council staff on Friday 12 September (between 14.00 and 17.00) and Saturday 13 September 2014 (between 10.00 and 13.00). Details of the survey locations are provided below with a plan provided in Appendix II. 

| A    | No. 3 High Street          |
|------|----------------------------|
| B    | No.3-5 East Church Street- |

7.2 
Of the two locations, the position at point A recorded the busiest footfall on Friday and Saturday. The weekday count at point A was higher than the Saturday, which reflects the survey findings in 2012. The survey found flows were lower than 2012 with the Saturday count being approximately 4% lower and the Friday count approximately 13% lower.  
7.3 
At point B the average hourly flow on Friday was 4% higher than that in 2012, however the average flow on the Saturday was 2% lower than 2012.   
7.4 
An overview of the average hourly flows together with the 2010 and 2012 results are summarised in *Chart 6*. 
 
7.5 
Analysis of the Friday count revealed that overall, pedestrian flow dipped between 11.00 and 12.00 to 29% but was relatively consistent throughout the morning. Further details of the weekday Time of Day Analysis is illustrated in *Table 20* below. 

|     | Enumeration Point                    |   10.00-11.00  | %    |   11.00-12.00  | %     |   12.00-13.00  | %     |
|-----|--------------------------------------|----------------|------|----------------|-------|----------------|-------|
| A   | No. 3 High Street-  (Asher's Bakery) |           137  | 38%  |           110  | 30.5% |           114  | 31.5% |
| B   | No.3-5 East Church Street-           |            90  | 33%  |            75  | 28%   |           106  | 39%   |
|     | Total                                |           227  | 36%  |           185  | 29%   |           220  | 35%   |
|     |                                      |                |      |                |       |                |       |

7.6 
Analysis of the Saturday count revealed that 40% and 40.5% of the overall footfall occurred between the periods 14.00 to 15.00 and 15.00 to 16.00 respectively. Footfall then decreased to 19.5% during the period 16.00 to 17.00. Further details of the Time of Day Analysis recorded on Saturday 13 September is illustrated in Table 21 below. 

| %                |        |   Enumeration  |
|------------------|--------|----------------|
| Point            |        |                |
| 14.00-           |        |                |
| 15.00            |        |                |
| %                | 15.00- |                |
| 16.00            |        |                |
| %                | 16.00- |                |
| 17.00            |        |                |
| 138              | 42%    |           133  |
| (Asher's Bakery) |        |                |
| 105              | 38%    |           111  |
| Church Street-   |        |                |
| (Nationwide)     |        |                |
|                  | Total  |           243  |

## Diversity Of Uses

7.8 
Information on the retail mix of Buckie town centre is set out below. The dominant use is Comparison retailing. There is a reasonable range of Convenience shopping and a good range of Retail Services available for a town of this size. The overall mix of uses and the quantum of floor space they occupy is summarised in the table below. 

|                              |                |                   | July 2014      | July 2012         |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 27                           | 5610.2*        | 35                | 6611.4*        |                   |
| Convenience                  |                |                   |                |                   |
| 7                            | 21872**        | 8                 | 2289.2**       |                   |
| Retail Service               |                |                   |                |                   |
| 15                           | 1486.6         | 17                | 1682           |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 19                           | 2054.2***      | 19                | 2000.2***      |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 15                           |                |                   |                |                   |
| 2613                         |                |                   |                |                   |
| 17                           |                |                   |                |                   |
| 2556.1                       |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 3                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 5                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 6                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 11                           |                | 4                 | 333.4          |                   |
| Total                        | 111            |                   |                |                   |
|                              |                |                   |                |                   |
| 116                          |                |                   |                |                   |
|                              |                |                   |                |                   |
| 15472.3                      |                |                   |                |                   |
 

## Notes:

*No floor space data for The Original Factory Shop 
** No floor space data for 32-34 East Church Street (Co-op) ** *The Regional Assessor does not hold floor space data for Hotels and Public House premises. 


7.9 
Within Buckie town centre, there are also a number of 'town centre' facilities that are used after shopping hours for activities such as eating and drinking. The town contains a number of public houses such as the bar in the Cluny Hotel as well as a collection of restaurants and cafes. 
Retailer Representation 

7.10 
There are 15 national (Scottish/UK) multiples in the town centre out of a total of 49 retail goods/services shops– that is 30%. Two units (4%) were identified to be charity shops.  
Vacancy Rate 

7.11 
Table 22 above indicates that the number of vacant units identified by Moray Council planning staff was 11, which is a vacancy rate of 13.92%. This is above the 10% average used in Scotland to indicate the relative health of a town centre and higher than 2012 when only four vacancies representing a vacancy rate of just 4.82% was recorded . The rate is however close to the Scottish average 13.71% reported in December 2014 by the BBC/Local Data Company.  
7.12 
Floor space data obtained from the Regional Assessor indicates that there is approximately 940.8sqm of vacant floor space in Buckie town centre. This is approximately 2.94% of the Comparison, Convenience, Retail Service and Leisure Service floor space. This indicates that the vacant units are relatively small. There is approximately 71m of vacant retail frontage in the town centre (figure obtained by scaling off OS-base plans). This figure equate to approximately7.4% of the retail frontage of the traditional shopping streets in the town centre- (e.g. the core retail area of East Church Street; West Church Street and High Street).  This is an increase from the 2.6% reported in 2012.  
Accessibility 

 7.13 
There is a town service (number 38a/c) operating within Buckie. The service running between Elgin and Aberdeen (35/X35) runs half hourly and stops in Buckie and also connects to neighbouring centres such as Cullen, Portknockie, Findochty and Portgordon. There are several car parks in Buckie with 317 car park spaces provided in Council run car parks (which are free) as well as some on street parking in the 
town centre. *Table 23* below summarises the number of public car parking spaces provided in Buckie. 

|                      |     |          |                |     |     |       | No. of Spaces (from Council website November 2014)    |               |
|----------------------|-----|----------|----------------|-----|-----|-------|-------------------------------------------------------|---------------|
| Car Park             | Car | Disabled | Parent & Child | M/C | Bus | Lorry | Cycle                                                 | Pay & Display |
| Cluny Place          | 67  | 6        |                |     |     |       |                                                       | Free          |
| Cluny Square         | 62  | 5        |                | 1   |     |       |                                                       | Free          |
| Great Eastern Road   | 20  | 1        |                |     |     |       |                                                       | Free          |
| Buckie Drifter       | 38  | 2        |                |     |     |       |                                                       | Free          |
| Marine Place         | 20  | 2        |                |     |     |       |                                                       | Free          |
| Newlands Lane        | 76  | 5        |                |     |     |       |                                                       | Free          |
| North Pringle Street | 34  | 1        |                |     |     |       |                                                       | Free          |

 Environmental Quality 

7.14 
The centre has a number of listed buildings in the vicinity of Cluny Square, including the All Saints Episcopal Church Hall on West Church Street.   
Tourism 

7.15 
The findings of the Diversity of Uses survey found there is one hotel and seven cafes and restaurants as well as a range of takeaways in Buckie town centre. The Fishing Heritage Centre is located just outside the defined town centre boundary. 
Buckie Summary 

7.16 
There is a reasonable range of convenience goods shopping and comparison goods shops and a good range of retail services available for a town of this size. 
7.17 
The number of vacant units identified by Moray Council planning staff was 11, which is a vacancy rate of 13.92%. This is higher than the Scottish average of around 10% and is a significant increase when compared to the 4.82% recorded in 2012. A fall in footfall was also recorded when compared to 2012. 7.18 
In overall terms, Buckie shows comparatively weak signs of vitality and viability 
compared to 2012 and other Moray towns but appears to reflect national trends. 
 
8.  
Lossiemouth Town Centre Health Check 
Pedestrian Footfall 

8.1 
A pedestrian flow count was undertaken by Moray Council staff on Friday 19    
(between 10.00 and 13.00) and Saturday 20 September 2014 (between 14.00 and 17.15). Pedestrian footfall data was collected at two positions. Details of the survey locations are provided below with a plan at appendix II. 

Location 
| A    | No. 80 Queen Street (Co-op)         |
|------|-------------------------------------|
| B    | No. 15 Clifton Road- (Rizza's Ices) |

 8.2 
Of the two locations, point B recorded the busiest footfall on Saturday. It is notable that the weather conditions were reasonably favourable on both count days, with both days being dry and warm although the Saturday was breezy. Generally footfall was higher with the exception of Saturday at point B when footfall dropped 6.5% compared to 2012. A significant increase was noted at point A on Friday when footfall was over two and half times that of 2012. 8.3 
An overview of the average hourly flows for 2014 together with the 2010 and 2012 results at point are recorded in *Chart 7* below.  
** Survey count undertaken at different location in 2010 for Point A 

8.4 
Analysis of the Friday count revealed that overall, pedestrian flow was lowest during the 12.00 to 13.00 period. Further details of the weekday Time of Day Analysis is illustrated in *Table 25* below. 

Table 25: Lossiemouth Footfall- Time of Day Analysis Friday 19 September 2014 
 
Enumeration Point 
10.00-11.00 
% 
11.00-12.00 
% 
12.00-13.00 
% 
A 
No. 78 Queen Street (Co-op) 
39 
31.5% 
50 
40.5% 
35 
28% 
B 
No. 15 Clifton Road- (Rizza's Ices) 
39 
41% 
30 
31.5% 
26 
27.5% 
 
Total 
78 
35.5% 
80 
36.5% 
61 
28% 
 

8.5 
Analysis of the Saturday count revealed a relatively even pattern throughout the afternoon. Further details of the Time of Day Analysis recorded on Saturday 20 September is illustrated in *Table 26* below. 

Table 26: Lossiemouth Footfall- Time of Day Analysis- Saturday 20 September 2014 
 
Enumeration Point 
14.00-
% 
15.00-
% 
16.00-
% 
15.00 
16.00 
17.00 
A 
No. 78 Queen Street 
45 
36% 
36 
29% 
44 
35% 
(Co-op) 
B 
No. 15 Clifton Road- 
77 
31.5% 
94 
38.5% 
73 
30% 
(Rizza's Ices) 
 
Total 
122 
33% 
130 
35% 
117 
32% 

 Diversity of Uses 

8.7 
Lossiemouth does not contain a defined 'town centre', however the map of the study area used in 2010 has been used to define the boundaries for the survey. This can be found below (*Map 1*).  
8.8 
The overall mix of uses and the quantum of floor space they occupy is summarised in the table below. 

|                              |                |                   | July 2014      | July 2012         |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 12                           | 2561.5         | 12                | 2561.5         |                   |
| Convenience                  |                |                   |                |                   |
| 6                            | 542.1          | 7                 | 594.3          |                   |
| Retail Service               |                |                   |                |                   |
| 10                           | 661.2****      | 12                | 722.3          |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 16                           | 1578.6*        | 17                | 1578.6*        |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 5                            |                |                   |                |                   |
| 1168.8                       |                |                   |                |                   |
| 5                            |                |                   |                |                   |
| 755.4**                      |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 3                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 3                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 8                            | 697.9*         | 6                 | 774.2***       |                   |
| Total                        | 63             |                   |                |                   |
| 7095.5                       |                |                   |                |                   |
| 65                           |                |                   |                |                   |
|                              |                |                   |                |                   |
| 6986.3                       |                |                   |                |                   |

Notes: * The Regional Assessor does not hold floor space data for Hotels and Public House premises. ** No floor space data for 5 High Street 
** *No floor space data for 25 Pitgaveny Street (vacant pub).  
******No data for hair and beauty within 4 Pitgaveny Street** 
 
Retailer Representation 

8.9 
There are two national (Scottish/UK) multiples in the town out of a total of 36 retail goods/service shops - that is 7.6%.  
Vacancy Rate 

8.10 
Table 27 above indicates that the number of vacant units identified by Moray Council planning staff was 8, which is a vacancy rate of 16%. This is an increase of two units since the 2012 health check. This is above the Scottish average of 13.72% reported by the BBC/Local Data Company in December 2014 and above the 10% average used in Scotland to indicate the relative health of a town centre. 
8.11 
Floor space data obtained from the Regional Assessor indicates that there is approximately 697.9 sqm of vacant floor space in the Lossiemouth study area. There is approximately 94 m of vacant retail frontage in the town centre (figure obtained by scaling off OS-base plans). An increase from 73m recorded in 2012.  
Accessibility 

 8.12 
Although there is no railway station within the town, there are reasonable bus connections. There is a regular service connecting the town to Elgin (33A/C). This journey takes around twenty minutes and is operated by Stagecoach Monday to Saturday, with a reduced service on Sunday.  
8.13 
Although much of the parking provision is located on the main commercial streets, there is a small car park on Pitgavney Street (circa 8 spaces), where parking is free of charge.  
Tourism 
 

8.14 
The findings of the Diversity of Uses survey found there is one hotel and three restaurants and cafes located within Lossiemouth town centre. There are also two caravan sites and several B&Bs located outwith the centre. The wider area of Lossiemouth offers an array of attractions for tourists, including both West beach and East beach and an 18 hole golf course. 
Lossiemouth Summary 

8.15 
There are few multiple retailers and independent retailers predominate in Lossiemouth. In addition to retailing the centre is also a popular destination for tourists with number buildings offering tourist attractions including the Fishery Museum and The Warehouse Theatre on Pitgavney Quay. Convenience shopping needs are provided for by a number of smaller store units within the wider town centre. Otherwise the depth of goods on offer in the centre is somewhat limited. There are two national (Scottish/UK) multiples in the town out of a total of 36 retail goods/services - that is 7.6%. This figure is lower than the other towns in Moray. 
8.16 
The number of vacant units identified was eight, which is a vacancy rate of 16%- which is higher than the average trend for Scotland.  
8.17 
In overall terms, Lossiemouth exhibits comparatively weak vitality and viability, compared to the larger towns in Moray. 
9.  
Smaller Settlements Health Check 
 
 
9.1 
Limited health check assessments were carried out for Aberlour, Dufftown, Fochabers and Rothes. The following Vitality and Viability Indicators have been 
examined for these areas: Diversity of Uses; Retailer Representation; and Vacancy Rates 

## Diversity Of Uses

9.2 
The overall mix of uses and the quantum of floor space is summarised in the table below along with the 2012 results. It is notable that Dufftown has 20 Leisure Service outlets (e.g. restaurants, cafes, hotels and guesthouses etc). This illustrates the importance of tourism to the centre. 
 
9.3 
Other than specialist stores the main-stream comparison retail range in these smaller settlements is very limited with few fashion retailers. Convenience shopping needs are provided for by a number of smaller store units, such as the Co-operative stores in Aberlour, Dufftown and Fochabers. Rothes is serviced by a McColl's and Costcutter.  
9.4 
Given the scale of these settlements, they are well represented by Financial and Business Services (e.g. retail banks), with two retail banks located Aberlour, one in Dufftown and one in Fochabers. Rothes does not contain a financial institution. 

|                              |                |                   | 2014           | 2012        |
|------------------------------|----------------|-------------------|----------------|-------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space |
| (sqm)                        |                |                   |                |             |
| Comparison                   |                |                   |                |             |
| 8                            | 543.1          | 9                 | 702            |             |
| Convenience                  |                |                   |                |             |
| 4                            | 647.4          | 4                 | 647.4          |             |
| Retail Service               |                |                   |                |             |
| 4                            | 1788.3         | 5                 | 1910.2         |             |
|                              |                |                   |                |             |
| Leisure Service              |                |                   |                |             |
| 9                            | 572.9*         | 8                 | 572.9*         |             |
|                              |                |                   |                |             |
| Financial & Business Service |                |                   |                |             |
| 2                            |                |                   |                |             |
| 233.4                        |                |                   |                |             |
| 2                            |                |                   |                |             |
| 404.2                        |                |                   |                |             |
| Health & Medical             |                |                   |                |             |
| 2                            |                |                   |                |             |
|                              |                |                   |                |             |
| 1                            |                |                   |                |             |
|                              |                |                   |                |             |
| Public Service               |                |                   |                |             |
| 3                            |                |                   |                |             |
|                              |                |                   |                |             |
| 3                            |                |                   |                |             |
|                              |                |                   |                |             |
| Religious Service            |                |                   |                |             |
| 1                            |                |                   |                |             |
|                              |                |                   |                |             |
| 1                            |                |                   |                |             |
|                              |                |                   |                |             |
| General Office Use           |                |                   |                |             |
| 1                            |                |                   |                |             |
|                              |                |                   |                |             |
| 1                            |                |                   |                |             |
|                              |                |                   |                |             |
| Vacancy                      |                |                   |                |             |
| 0                            | 0              | 1                 | No Data        |             |
| Total                        | 34             |                   |                |             |
| 3785.1                       |                |                   |                |             |
| 36                           |                |                   |                |             |
|                              |                |                   |                |             |
| 4236.7                       |                |                   |                |             |

Notes:* No floor space data for 7 Broomfield Square. Also the Regional Assessor does not hold floor space data for Hotels and Public House premises.  

|                              |                |                   | 2014           | 2012              |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 10                           | 356.8          | 8                 | 330.5          |                   |
| Convenience                  |                |                   |                |                   |
| 7                            | 912.2          | 6                 | 869.6          |                   |
| Retail Service               |                |                   |                |                   |
| 5                            | 136.3*         | 4                 | 110.50*        |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 20                           | 1687.7**       | 20                | 1730.3**       |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 3                            |                |                   |                |                   |
| 1416.9                       |                |                   |                |                   |
| 3                            |                |                   |                |                   |
| 1416.9                       |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 3                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 3                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 1                            | 111.3***       | 4                 | 111.3***       |                   |
| Total                        | 49             |                   |                |                   |
| 4569.1                       |                |                   |                |                   |
| 48                           |                |                   |                |                   |
|                              |                |                   |                |                   |
| 4569.1                       |                |                   |                |                   |

Notes: * No floor space data for 29 Fife Street. 

** The Regional Assessor does not hold floor space data for Hotels and Public House premises. 

 

|                              |                |                   | 2014           | 2012              |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 8                            | 768.1          | 9                 | 838.4          |                   |
| Convenience                  |                |                   |                |                   |
| 3                            | 631.1          | 4                 | 631.1          |                   |
| Retail Service               |                |                   |                |                   |
| 3                            | 125.7          | 3                 | 125.7          |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 9                            | 439.5*         | 8                 | 386.9*         |                   |
|                              |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 2                            |                |                   |                |                   |
| 312.2                        |                |                   |                |                   |
| 2                            |                |                   |                |                   |
| 312.2                        |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 2                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 1                            | 70.3           | 1                 | 52.6           |                   |
| Total                        | 33             |                   |                |                   |
| 2346.9                       | 34             | 2346.9            |                |                   |

Notes: * The Regional Assessor does not hold floor space data for Hotels and Public House premises. 

 

|                              |                |                   | 2014           | 2012              |
|------------------------------|----------------|-------------------|----------------|-------------------|
| Type of Use                  | No. of Outlets | Floor space (sqm) | No. Of Outlets | Floor space (sqm) |
| Comparison                   |                |                   |                |                   |
| 5                            | 494.8          | 3                 | 241.2          |                   |
| Convenience                  |                |                   |                |                   |
| 4                            | 750.9          | 4                 | 750.9          |                   |
| Retail Service               |                |                   |                |                   |
| 2                            | 362.5          | 3                 | 403.6          |                   |
|                              |                |                   |                |                   |
| Leisure Service              |                |                   |                |                   |
| 9                            | 153*           | 8                 |                |                   |
| 104.8                        |                |                   |                |                   |
| Financial & Business Service |                |                   |                |                   |
| 4                            |                |                   |                |                   |
| 203.6**                      |                |                   |                |                   |
| 4                            |                |                   |                |                   |
| 693.6                        |                |                   |                |                   |
| Health & Medical             |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Public Service               |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 4                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Religious Service            |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 1                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| General Office Use           |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| 0                            |                |                   |                |                   |
|                              |                |                   |                |                   |
| Vacancy                      |                |                   |                |                   |
| 3                            | 284            | 3                 | 284            |                   |
| Total                        | 33             |                   |                |                   |
| 2478.1                       |                |                   |                |                   |
| 31                           |                |                   |                |                   |
|                              |                |                   |                |                   |
| 2478.1                       |                |                   |                |                   |
|                              |                |                   |                |                   |
| Retailer Representation      |                |                   |                |                   |

9.5 
The overall number and percentage of national multiples (Scottish/UK) is summarised below. This relates to retail shops and services.  

| Town                      | Aberlour    | Dufftown    | Fochabers    | Rothes    |
|---------------------------|-------------|-------------|--------------|-----------|
| Total Retail Goods Shops* | 16          | 22          | 14           | 11        |
| No. of National Multiples | 1 (6.25%)   | 3 (13.6%)   | 2 (14.3%)    | 3 (27%)   |

Vacancy Rate 

9.6 
The overall number and percentage of vacant outlets identified in the centres of Aberlour, Dufftown, Fochabers and Rothes are set out below. The only settlement with a vacancy higher than the 10% average used in Scotland to indicate the relative health of a town centre is Rothes, however there has been no increase in the number of vacant units which was also 3 in 2012. It is noteworthy, that there were 
no vacancies in Aberlour and only one vacant premise in both Dufftown and Fochabers. Since 2012 there has been a reduction in vacancies in Dufftown. In 2012 4 vacancies were recorded in Dufftown.  

Town Centre 
Vacant Floor space (sqm) 
Total no. of Shops* 
% of Vacant Outlets 
Approximate Length of Vacant Retail Frontage (Meters) 
No. of Vacant Retail Outlets** 
Aberlour 
25 
0 
0% 
0 
0 
Dufftown 
43 
1 
2.3% 
59.2 
13 
Fochabers 
24 
1 
4.2% 
70.3 
3 
Rothes 
23 
3 
13% 
275.6 
24 

Notes: *Total Shops: This figure is compiled from the total number of Comparison; Convenience; Retail Service; and Leisure Service outlets within the town centre ** Vacant Retail Outlets: Vacancies are measured for vacant Comparison; Convenience;  Retail Service; and Leisure Service outlets only ***Estimate only- missing data from Regional Assessor 

## Smaller Settlements Summary

9.7 
It is notable that Dufftown has 20 Leisure Service outlets (e.g. restaurants, cafes, hotels and guesthouses etc.) which illustrate the importance of tourism to the centre. Convenience shopping needs are provided for by a number of smaller store units, such as the Co-operative stores in Aberlour, Dufftown and Fochabers. Rothes is serviced by a McColls outlet. Given the scale of these settlements, they are well represented by Financial and Business Services (e.g. retail banks), with two retail banks located Aberlour, one in Dufftown and one in Fochabers. Rothes does not contain a financial institution. 9.8 
The vacancy rate in Rothes was 13%, which is above 10% used in Scotland to indicate the relative health of a town centre. However there has been no increase in the number of vacant units since 2012. It is noteworthy, that there was only one vacant premise in both Dufftown and Fochabers and none in Aberlour.  

## Appendix I: Location Of Key Centres Appendix Ii: Plans Of Footfall Survey Locations

|        | GOAD Class    | GOAD Sub-Class    | Primary Activity                 | Code    |
|--------|---------------|-------------------|----------------------------------|---------|
| Retail |               | Comparison        | Antiques shops                   | COM 1   |
| Retail |               | Comparison        | Art & Art dealers                | COM 2   |
| Retail |               | Comparison        | Booksellers                      | COM 3   |
| Retail |               | Comparison        | Carpets and Flooring             | COM 4   |
| Retail |               | Comparison        | Charity Shops                    | COM 5   |
| Retail |               | Comparison        | Chemists & Drugstores            | COM 6   |
| Retail |               | Comparison        | Children's & Infants wear        | COM 7   |
| Retail |               | Comparison        | Crafts, Gifts, China & Glass     | COM 8   |
| Retail |               | Comparison        | Cycles & Accessories             | COM 9   |
| Retail |               | Comparison        | Department and Variety Stores    | COM 10  |
| Retail |               | Comparison        | DIY & Home Improvement           | COM 11  |
| Retail |               | Comparison        | Electrical & Other Durable Goods | COM 12  |
| Retail |               | Comparison        | Florists                         | COM 13  |
| Retail |               | Comparison        | Footwear                         | COM 14  |
| Retail |               | Comparison        | Furniture                        | COM 15  |
| Retail |               | Comparison        | Gardens & Equipment              | COM 16  |
| Retail |               | Comparison        | Greeting Cards                   | COM 17  |
| Retail |               | Comparison        | Hardware & Household Goods       | COM 18  |
| Retail |               | Comparison        | Jewellery, Watches & Silver      | COM 19  |
| Retail |               | Comparison        | Mixed Clothing                   | COM 20  |
| Retail |               | Comparison        | Ladies Wear & Accessories        | COM 21  |
| Retail |               | Comparison        | Leather & Travel Goods           | COM 22  |
| Retail |               | Comparison        | Men's Wear & Accessories         | COM 23  |
| Retail |               | Comparison        | Music & Musical Instruments      | COM 24  |
| Retail |               | Comparison        | Stationers                       | COM 25  |
| Retail |               | Comparison        | Office Supplies                  | COM 26  |
| Retail |               | Comparison        | Other Comparison Goods           | COM 27  |
| Retail |               | Comparison        | Photographic                     | COM 28  |
| Retail |               | Comparison        | Second Hand Goods & Books        | COM 29  |
| Retail |               | Comparison        | Sports, Camping & Leisure Goods  | COM 30  |
| Retail |               | Comparison        | Telephones & Accessories         | COM 31  |
| Retail |               | Comparison        | Textiles & Soft Furnishings      | COM 32  |
| Retail |               | Comparison        | Toys, Games & Hobbies            | COM 33  |
| Retail |               | Comparison        | Vehicle & Motorcycle Sales       | COM 34  |
| Retail |               | Comparison        | Vehicle Accessories              | COM 35  |
| Retail |               | Comparison        | Opticians                        | COM 36  |
| Retail |               | Convenience       | Bakers & Confectioners           | CNV  1  |
| Retail |               | Convenience       | Butchers                         | CNV 2   |
|        |               |                   |                                  |         |
 
|                           | GOAD Class    | GOAD Sub-Class       | Primary Activity                              | Code                 |
|---------------------------|---------------|----------------------|-----------------------------------------------|----------------------|
| Retail                    |               | Convenience          | Convenience Store, Groceries & Frozen         | CNV 3                |
| Food                      |               |                      |                                               |                      |
| Retail                    |               | Convenience          | Delicatessen                                  | CNV 4                |
| Retail                    |               | Convenience          | Fishmonger                                    | CNV 5                |
| Retail                    |               | Convenience          | Health Foods                                  | CNV 6                |
| Retail                    |               | Convenience          | Markets                                       | CNV 7                |
| Retail                    |               | Convenience          | Off licence                                   | CNV 8                |
| Retail                    |               | Convenience          | Shoe repairs etc                              | CNV 9                |
| Retail                    |               | Convenience          | Supermarkets                                  | CNV 10               |
| Retail                    |               | Convenience          | Confectionery, Tobacconist, Newsagent         | CNV 11               |
| Retail                    |               | Retail Service       | Clothing & Fancy Dress Hire                   | RS 1                 |
| Retail                    |               | Retail Service       | Dry Cleaner & Laundrette                      | RS 2                 |
| Retail                    |               | Retail Service       | Filling Stations & Garages                    | RS 3                 |
| Retail                    |               | Retail Service       | Health & Beauty (e.g. beauticians, nail bars) | RS 4                 |
| Retail                    |               | Retail Service       | Hairdressers/Barbers                          | RS 5                 |
| Retail                    |               | Retail Service       | Other Retail Outlets                          | RS 7                 |
| Retail                    |               | Retail Service       | Photo Processing                              | RS 8                 |
| Retail                    |               | Retail Service       | Photo Studio                                  | RS 9                 |
| Retail                    |               | Retail Service       | Post Offices                                  | RS 10                |
| Retail                    |               | Retail Service       | Repair, Alterations & Restoration             | RS 11                |
| Retail                    |               | Retail Service       | Travel Agents                                 | RS 12                |
| Retail                    |               | Retail Service       | Vehicle Rental                                | RS 13                |
| Retail                    |               | Retail Service       | Vehicle Repair & Services                     | RS 14                |
| Retail                    |               | Other Retail         | Shops                                         | OR 1                 |
| Service                   |               | Leisure Services     | Bars, Wine Bars & Public House                | LS 1                 |
| Service                   |               | Leisure Services     | Bingo & Amusement                             | LS 2                 |
| Service                   |               | Leisure Services     | Cafes                                         | LS 3                 |
| Service                   |               | Leisure Services     | Casino & Betting Offices                      | LS 4                 |
| Service                   |               | Leisure Services     | Cinemas, Theatres & Concert Halls             | LS 5                 |
| Service                   |               | Leisure Services     | Clubs                                         | LS 6                 |
| Service                   |               | Leisure Services     | Disco, Dance & Nightclub                      | LS 7                 |
| Service                   |               | Leisure Services     | Fast Food & Takeaways                         | LS 8                 |
| Service                   |               | Leisure Services     | Hotels & Guest Houses                         | LS 9                 |
| Service                   |               | Leisure Services     | Restaurants                                   | LS 10                |
| Service                   |               | Leisure Services     | Sports & Leisure Facilities                   | LS 11                |
| Building Society          | FBS 1         | Service              |                                               | Financial & Business |
| Services                  |               |                      |                                               |                      |
| Service                   |               | Financial & Business | Building Supplies & Services                  | FBS 2                |
| Business Goods & Services | FBS 3         | Service              |                                               | Financial & Business |
| Services                  |               |                      |                                               |                      |
|                           |               |                      |                                               |                      |
 
|                                | GOAD Class    | GOAD Sub-Class    | Primary Activity          | Code                 |
|--------------------------------|---------------|-------------------|---------------------------|----------------------|
| Employment & Careers           | FBS 4         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Financial Services             | FBS 5         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Legal Services                 | FBS 6         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Other Business Services        | FBS 7         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Printing & Copying             | FBS 8         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Property Services              | FBS 9         | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Retail Banks                   | FBS 10        | Service           |                           | Financial & Business |
| Services                       |               |                   |                           |                      |
| Chiropodist                    | HMS 1         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Dental Surgery                 | HMS 2         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Doctors Surgery                | HMS 3         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Health Centre                  | HMS 4         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Nursing Home                   | HMS 5         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Osteopath                      | HMS 6         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Other Health & Medical Service | HMS 7         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Rest home                      | HMS 8         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Veterinary surgery             | HMS 9         | Service           |                           | Health & Medical     |
| Services                       |               |                   |                           |                      |
| Service                        |               | Public Service    | Advice Centre             | PS 1                 |
| Service                        |               | Public Service    | Community Centre          | PS 2                 |
| Service                        |               | Public Service    | Council Offices           | PS 3                 |
| Service                        |               | Public Service    | Educational Establishment | PS 4                 |
| Service                        |               | Public Service    | Emergency Services        | PS 5                 |
| Service                        |               | Public Service    | Information Centre        | PS 6                 |
| Service                        |               | Public Service    | Kindergarten              | PS 7                 |
| Service                        |               | Public Service    | Library                   | PS 8                 |
| Service                        |               | Public Service    | Museum & Art Gallery      | PS 9                 |
| Service                        |               | Public Service    | TA/Cadet Centre           | PS 10                |
| Service                        |               | Public Service    | Tourist Information       | PS 11                |
| Service                        |               | Religious Service | Place of Worship          | REL                  |
| Vacant                         |               | Vacant Retail     | Vacant Shop               | VAC 1                |