## FUNDRAISING STRATEGY

### OVERALL ORGANISATIONAL STRATEGIC AIMS

### DEPARTMENTAL STRATEGIC AIMS

### FUNDRAISING OBJECTIVES

### CURRENT INCOME SOURCES

| FUNDRAISING DIRECT | FUNDRAISING INDIRECT | PARENT ORGANISATION | INCOME GENERATION | |--------------------|----------------------|---------------------|-------------------|

### INCOME BUDGET

| FUNDRAISING DIRECT | FUNDRAISING INDIRECT | PARENT ORGANISATION | INCOME GENERATION | |--------------------|----------------------|---------------------|-------------------| | BUDGET | STRETCH | BUDGET | STRETCH | | 12 Months | 12 Months | 12 Months | 12 Months | | 24 Months | 24 Months | 24 Months | 24 Months | | 36 Months | 36 Months | 36 Months | 36 Months |

### RESOURCES REQUIRED TO DELIVER INCOME

| FUNDRAISING DIRECT | FUNDRAISING INDIRECT | PARENT ORGANISATION | INCOME GENERATION | |--------------------|----------------------|---------------------|-------------------|

### KEY FUNDRAISING ACTIVITIES

| INCOME STREAM | ACTIVITY | TIMELINE | |---------------|----------|----------|

### LEVEL OF RISK

| FUNDRAISING DIRECT | FUNDRAISING INDIRECT | PARENT ORGANISATION | INCOME GENERATION | |--------------------|----------------------|---------------------|-------------------| | BUDGET | STRETCH | BUDGET | STRETCH | | 12 Months | 12 Months | 12 Months | 12 Months | | 24 Months | 24 Months | 24 Months | 24 Months | | 36 Months | 36 Months | 36 Months | 36 Months |