NIELSEN MEDIA RESEARCH, INC. 
 
 
 
 
 
 
 
 
 
FEDERAL COMMUNICATIONS COMMISSION  
TELEPHONE STUDY 
MAY 7 27; MAY 29-31; JUNE 1- 3, 2007 
 
 
 
 
 
 
 
 
 
 
 CUSTOM RESEARCH 
 CUSTOM TELEPHONE STUDY 
111627  403562  JUNE 2007  
 
 -2-
 Acceptance of this report constitutes acceptance and acknowledgment of the  
 terms, conditions and restrictions set forth herein. 
 
 -3-
  
 
 
 
 
 
Table of Contents 
 
I. Limitations ............................................................................................................................................................................4 
 
II. Permissible Uses of This Study ...........................................................................................................................................8 
 
III. Description of Methodology ...............................................................................................................................................10 
 
IV. Sample Disposition ............................................................................................................................................................15 
  
V. Survey Results...................................................................................................................................................................17 
 
VI. Data Collection Materials ...................................................................................................................................................18 
 
VII. Report Table Specifications...............................................................................................................................................19 
 
 -4-
 I.  Limitations 
 
 -5-
 Limitations 
 
A. Universe 
 
 Estimates in this report are based on persons 18 years of age or older in households located in the United States.  
 
B. Sampling Error 
 
 Because the estimates included in this report are based on a sample selected from the sampling frame described in 
Section III.B.1, they will differ from a census of the universe using the same methods. 
 
C. Non-Sampling Error 
 
 1. Non-Coverage Error 
 
  The sampling frame used to select the households and persons to be surveyed included households with a 
telephone.  Therefore, non-telephone households were excluded. 
 
 2. Non-Response Error 
 
  The sample used for tabulating the estimates included in this report is not a perfect probability sample because 
the sample excluded persons that were not contacted or that refused to participate in the survey.  The 
characteristics of non-contacted and non-cooperating persons may differ from the persons used in this report.  
The survey sample disposition is provided in Section IV of this report.
 
 -6-
 
 
 
 
Limitations (cont'd) 
 
C. Non-Sampling Error (cont'd) 
 
 3. Response Error 
 
  Some persons may not provide accurate information because they are unable or unwilling to do so or because 
they are unable to recall information.  Despite efforts to maintain homogeneity in the interviewer techniques, 
interviewers may have influenced responses.  Questionnaires, telephone interviewer monitoring and supervision 
were designed to reduce such response error.  The extent to which such error occurred in this study is 
unknown. 
 
 4. Processing Errors 
 
  Although substantial efforts were made to ensure quality in the processing of the data collected, some 
deviations from instructions may have occurred. 
 
 -7-
 Limitations (cont'd) 
 
D. Liability 
 
 Nielsen Media Research, Inc. shall not be responsible or liable in contract, tort or otherwise and Client expressly 
waives any claims against Nielsen Media Research, Inc. for any loss, injury or damage of any kind, present or 
prospective, including without limitation any direct, special, incidental or consequential damages (including without 
limitation lost profits and loss of or damage to goodwill) whether suffered by Client or any third party even if Nielsen 
Media Research, Inc. is advised or has knowledge of the possibility thereof, directly or indirectly resulting from any 
errors or inaccuracies in this report or from any action or inaction whether or not negligent of Nielsen Media Research, 
Inc. or any officer, agent or employee of Nielsen Media Research, Inc. in compiling or publishing this report or in 
delivering or communicating the same to Client or others, or from the use of publication of the same by Client or others. 
 If any material errors or inaccuracies should occur in this report, it will be the Nielsen Media Research, Inc. policy, if 
feasible, to furnish appropriate correction notices which Client shall accept as its sole and exclusive remedy at law or in 
equity. In all other cases, in the event of the occurrence of any of the foregoing, Client shall accept as its sole and 
exclusive remedy at law or in equity an appropriate refund of any amount therefore paid or credited (at the option of 
Nielsen Media Research, Inc.) with respect to this report. 
 
 Nielsen Media Research, Inc. is a subsidiary of The Nielsen Company (US), Inc. 
 
 
  
 
 -8-
 II. Permissible Uses of This Study 
 
 -9-
Written approval from Nielsen Media Research, Inc. is required before the estimates from this study can be published or 
released in any form.  Such approval may be withheld unless the quotation is in accordance with Nielsen Media Research, 
Inc. policies as may be indicated to the Client in writing from time to time.  No officer or employee of Nielsen Media Research, 
Inc. is authorized to give oral approval of any form of publication. 
 
The Client may not use -- nor permit or allow the use of -- all or any portion of these data in any legal proceedings. 
 
 -10-
 III. Description of Methodology 
 
 -11-
Description of Methodology 
 
A. Purpose 
 
 This report provides estimates of Internet and media usage patterns, opinions and attitudes among persons 18 years of 
age or older in the United States.  
 
B. Sample Design and Selection Procedures 
 
 1. Sample Frame 
 
 A sample frame is a list of the sampling units that have a chance of being selected in the sample.  The frame 
used for this study was a list of all telephone numbers among exchanges that operate within the United States. 
This includes any telephone number within working residential prefixes as determined in development of the 
Nielsen Station Index (NSI) Total Telephone Frame (TTF). This list is referred to as a restricted random digit dial 
(RDD) frame.  Households without telephones are excluded from the frame and have no chance to be selected 
for the sample.  Households with more than one telephone number have a greater chance of selection than 
households with one telephone number.  Households with more than one telephone number were given a 
weight to adjust for their higher probability of being selected for the sample. 
 
 2. Sample Design 
 
 The sample consists of telephone households in the United States.  Prior to selection of the sample, the sample 
frame was stratified by geography to provide a proportionate geographic distribution of telephone numbers.  A 
systematic sample of telephone numbers was selected with each telephone number in the frame having an 
equal probability of selection.   
 
 -12-
Description of Methodology (cont'd) 
 
B. Sample Design and Selection Procedures (cont'd) 
  
 3. Sample Size 
   
  A sample of 141,324 phone numbers was selected for the survey. The survey sample disposition is provided in 
Section IV. 
 
C. Data Collection 
 
 1. Data Collection Period 
   
  The survey data collection was conducted from May 7-27, May 29-31 and June 1-3, 2007.   
 
 2. Data Collection Procedures 
 
Telephone interviews, using a Computer-Assisted Telephone Interviewing (CATI) system, were used to collect 
the information from the sample households. Interviews were conducted with a randomly selected household 
member at least 18 years old. Household members included any persons living at the selected residence. Up to 
eight attempts were made to reach the selected respondent.  
   
  Interviews were conducted by trained, experienced interviewers from a supervised telephone center with 
facilities for monitoring interviews.  Interviewers were given detailed instructions on procedures.  The CATI 
system controlled callbacks to non-contacted households and ensured that each sample phone number 
received up to eight attempts over a minimum of three days.  The CATI system also controlled the 
administration of the interview by controlling question skip patterns and checking for logical or valid responses.
 
 -13-
Description of Methodology (cont'd) 
 
 
D. Computation of Estimates 
 
 
Projectable persons weights are computed to agree with the Total U.S. persons 18+ universe estimates at the 
territory (5-way) level. 
 
The projectable persons 18+ weights are derived for twelve mutually exclusive demographic categories. The 
universe estimates for each group are shown below: 
 
   MALES  FEMALES 
18-24   14,365,237  14,093,091 
25-34   19,094,577  19,119,286 
35-44   20,566,589  21,245,397 
45-54   20,681,469  21,743,996 
55-64   15,157,823  16,444,221 
65+   15,407,057  20,644,963 
TOTAL 18+  105,272,752  113,290,954 
 
This report provides projected percents and counts. The denominator of each reported percent is described on 
each table. The computation of the sample respondent projections follows: 
 
                      Persons 18+ universe Estimate  
P(bi) = ---------------------------------------------------------    
                         Sum of # Persons 18+ in all sample households 
 
Each initial person projection was adjusted such that the sum of projections among all respondents was equal to   
the universe estimates (UE) for persons 18+ in the United States. 
 
 
 
 
 
 
 
 -14-
E. Presentation of Results 
                 
 Each table provides the base and weighted percents for the various responses to the question(s) on the table. For 
some questions, percents may sum to greater than 100% due to multiple responses or rounding.  Percents may sum to 
less than 100% due to non-response.  
 
 -15-
  
 IV. Sample Disposition 
 
 -16-
  
 Sample Disposition 
 
Total Sample..141,324100.0% 
 
Total Completed Interviews3,101......................................2.2% 
  
  
Total Non-Completed Interviews.22,566..16.0% 
 
 Respondent Unavailable.3,296 
 Respondents Refused590 
 H H Members Refused..18,177 
 Language Barrier.280 
 Age Terminates223 
  
Total Contacted and Ineligible64,01445.3% 
 
           Non H H Numbers..13,899 
           Non-Working Numbers..50,070 
           No Eligible Individual..41 
           Miscellaneous4 
 
Eligibility Not Established51,64336.5% 
 
           No Answer37,826 
           Busy..13,817 
 
           
 
 -17-
 V.  Survey Results 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 1 
 
                                                             TABLE 001 
 
 
Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       6.4 
 
1 HOUR TO LESS 
THAN 2 HOURS               4.6 
 
2 HOURS TO LESS 
THAN 3 HOURS               8.1 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.7 
 
4 HOURS TO LESS 
THAN 5 HOURS               5.6 
 
5 HOURS TO LESS 
THAN 6 HOURS               7.1 
 
6 HOURS TO LESS 
THAN 7 HOURS               3.7 
 
7 HOURS TO LESS 
THAN 8 HOURS               3.9 
 
8 HOURS TO LESS 
THAN 9 HOURS               3.2 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 2 
 
                                                       TABLE 001 (continued) 
 
 
Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.5 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      8.5 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.3 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      2.3 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      2.8 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      3.5 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.4 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.4 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 3 
 
                                                       TABLE 001 (continued) 
 
 
Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.4 
 
19 HOURS TO 
LESS THAN 20 
HOURS                      0.0 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      6.5 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      1.4 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.0 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.1 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.4 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      1.7 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 4 
 
                                                       TABLE 001 (continued) 
 
 
Q1. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST TELEVISION CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
26 HOURS TO 
LESS THAN 27 
HOURS                      0.1 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      1.1 
 
29 HOURS OR 
MORE                       8.4 
 
NONE                      11.7 
 
DON'T KNOW                 0.9 
 
REFUSE                       - 
 
MEAN                      10.4 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 5 
 
                                                             TABLE 002 
 
 
Q2. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST TELEVISION CHANNELS? 
    EXAMPLES OF THESE CHANNELS WOULD BE ABC OR CBS. 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2774 
 
WEIGHTED TOTAL          192941 
(000)                    100.0 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   77.1 
 
WEATHER AND 
TRAFFIC                   64.2 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      60.0 
 
SPORTS                    47.4 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           42.0 
 
EMERGENCIES               41.5 
 
LOCAL CULTURAL 
EVENTS                    38.1 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             17.9 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 6 
 
                                                       TABLE 002 (continued) 
 
 
Q2. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST TELEVISION CHANNELS? 
    EXAMPLES OF THESE CHANNELS WOULD BE ABC OR CBS. 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                      5.1 
 
DON'T WATCH 
BROADCAST                  2.1 
 
DON'T KNOW                 0.9 
 
REFUSE                     0.4 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 7 
 
                                                             TABLE 003 
 
 
Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST 
    TELEVISION CHANNELS TO GET INFORMATION ON NEWS,  CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2714 
 
WEIGHTED TOTAL          188812 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       8.6 
 
1 HOUR TO LESS 
THAN 2 HOURS              11.4 
 
2 HOURS TO LESS 
THAN 3 HOURS              12.1 
 
3 HOURS TO LESS 
THAN 4 HOURS               9.8 
 
4 HOURS TO LESS 
THAN 5 HOURS               6.1 
 
5 HOURS TO LESS 
THAN 6 HOURS               9.3 
 
6 HOURS TO LESS 
THAN 7 HOURS               4.5 
 
7 HOURS TO LESS 
THAN 8 HOURS               8.7 
 
8 HOURS TO LESS 
THAN 9 HOURS               2.7 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 8 
 
                                                       TABLE 003 (continued) 
 
 
Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST 
    TELEVISION CHANNELS TO GET INFORMATION ON NEWS,  CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.5 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      6.7 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.2 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      1.2 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      2.1 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      1.7 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.3 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                             PAGE: 9 
 
                                                       TABLE 003 (continued) 
 
 
Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST 
    TELEVISION CHANNELS TO GET INFORMATION ON NEWS,  CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.0 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.2 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      1.7 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.9 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.0 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       2.9 
 
NONE                       7.3 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 10 
 
                                                       TABLE 003 (continued) 
 
 
Q3. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO BROADCAST 
    TELEVISION CHANNELS TO GET INFORMATION ON NEWS,  CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH BROADCAST TELEVISION FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 1.0 
 
REFUSE                     0.0 
 
MEAN                       5.7 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 11 
 
                                                             TABLE 004 
 
 
Q4A.   DOES YOUR HOUSEHOLD SUBSCRIBE TO A CABLE TELEVISION SERVICE? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
YES                       59.0 
 
NO                        40.8 
 
DON'T KNOW                 0.2 
 
REFUSE                       - 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 12 
 
                                                             TABLE 005 
 
 
Q4B.  DOES YOUR HOUSEHOLD SUBSCRIBE TO A SATELLITE TV SERVICE? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
YES                       30.5 
 
NO                        69.0 
 
DON'T KNOW                 0.6 
 
REFUSE                       - 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 13 
 
                                                             TABLE 006 
 
 
Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2556 
 
WEIGHTED TOTAL          183522 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       6.7 
 
1 HOUR TO LESS 
THAN 2 HOURS               3.3 
 
2 HOURS TO LESS 
THAN 3 HOURS               5.4 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.0 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.6 
 
5 HOURS TO LESS 
THAN 6 HOURS               6.5 
 
6 HOURS TO LESS 
THAN 7 HOURS               3.3 
 
7 HOURS TO LESS 
THAN 8 HOURS               3.0 
 
8 HOURS TO LESS 
THAN 9 HOURS               3.9 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 14 
 
                                                       TABLE 006 (continued) 
 
 
Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.6 
 
10 HOURS TO 
LESS THAN 11 
HOURS                     10.6 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.3 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      3.1 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.2 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      3.1 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      5.1 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      1.6 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.0 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 15 
 
                                                       TABLE 006 (continued) 
 
 
Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.5 
 
19 HOURS TO 
LESS THAN 20 
HOURS                      0.1 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      8.4 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      1.7 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.1 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.2 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.8 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      2.7 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 16 
 
                                                       TABLE 006 (continued) 
 
 
Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
26 HOURS TO 
LESS THAN 27 
HOURS                      0.0 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      1.3 
 
29 HOURS TO 
LESS THAN 30 
HOURS                        - 
 
30 HOURS TO 
LESS THAN 31 
HOURS                      4.2 
 
31 HOURS TO 
LESS THAN 32 
HOURS                      0.0 
 
32 HOURS TO 
LESS THAN 33 
HOURS                      0.1 
 
33 HOURS TO 
LESS THAN 34 
HOURS                      0.1 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 17 
 
                                                       TABLE 006 (continued) 
 
 
Q5. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR SATELLITE TV CHANNELS? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
34 HOURS TO 
LESS THAN 35 
HOURS                      0.1 
 
35 HOURS TO 
LESS THAN 36 
HOURS                      1.5 
 
36 HOURS OR 
MORE                       8.5 
 
NONE                       2.3 
 
DON'T KNOW                 1.1 
 
REFUSE                       - 
 
MEAN                      15.0 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 18 
 
                                                             TABLE 007 
 
 
Q6.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM CABLE OR SATELLITE TV CHANNELS? 
     EXAMPLES OF THESE CHANNELS WOULD BE ESPN OR CNN. 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2489 
 
WEIGHTED TOTAL          179214 
(000)                    100.0 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      62.4 
 
SPORTS                    54.5 
 
WEATHER AND 
TRAFFIC                   50.7 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           42.9 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   41.7 
 
EMERGENCIES               29.4 
 
LOCAL CULTURAL 
EVENTS                    24.3 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             17.0 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 19 
 
                                                       TABLE 007 (continued) 
 
 
Q6.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM CABLE OR SATELLITE TV CHANNELS? 
     EXAMPLES OF THESE CHANNELS WOULD BE ESPN OR CNN. 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                     11.2 
 
DON'T WATCH 
CABLE/SATELLITE            3.2 
 
DON'T KNOW                 1.6 
 
REFUSE                     0.6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 20 
 
                                                             TABLE 008 
 
 
Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR 
    SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2407 
 
WEIGHTED TOTAL          173532 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       9.4 
 
1 HOUR TO LESS 
THAN 2 HOURS              11.0 
 
2 HOURS TO LESS 
THAN 3 HOURS              10.8 
 
3 HOURS TO LESS 
THAN 4 HOURS               6.6 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.8 
 
5 HOURS TO LESS 
THAN 6 HOURS               7.7 
 
6 HOURS TO LESS 
THAN 7 HOURS               3.7 
 
7 HOURS TO LESS 
THAN 8 HOURS               5.5 
 
8 HOURS TO LESS 
THAN 9 HOURS               2.5 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 21 
 
                                                       TABLE 008 (continued) 
 
 
Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR 
    SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.6 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      7.4 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      1.3 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      1.4 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      2.0 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.3 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 22 
 
                                                       TABLE 008 (continued) 
 
 
Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR 
    SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.0 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.3 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      2.5 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.4 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.1 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.0 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.5 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 23 
 
                                                       TABLE 008 (continued) 
 
 
Q7. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, WATCHING OR LISTENING TO CABLE OR 
    SATELLITE TV CHANNELS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO WATCH CABLE OR SATELLITE TV FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      0.5 
 
26 HOURS TO 
LESS THAN 27 
HOURS                        - 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      0.4 
 
29 HOURS OR 
MORE                       3.3 
 
NONE                      15.6 
 
DON'T KNOW                 1.1 
 
REFUSE                       - 
 
MEAN                       6.0 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 24 
 
                                                             TABLE 009 
 
 
Q8.  DO YOU CURRENTLY HAVE INTERNET ACCESS AT HOME, AT WORK, AND/OR ANOTHER LOCATION? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
HOME                      75.1 
 
WORK                      31.0 
 
OTHER                      3.3 
 
NO ACCESS TO 
THE INTERNET              20.3 
 
DON'T KNOW                 0.4 
 
REFUSE                     0.1 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 25 
 
                                                             TABLE 010 
 
 
Q9.  WHICH OF THE FOLLOWING TYPES OF INTERNET CONNECTIONS DO YOU HAVE IN YOUR HOME? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET AT HOME 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2176 
 
WEIGHTED TOTAL          164227 
(000)                    100.0 
 
BROADBAND CABLE 
SERVICE                   38.8 
 
DSL                       37.9 
 
DIAL-UP 
TELEPHONE 
SERVICE                   19.0 
 
OTHER                      3.8 
 
DON'T KNOW                 2.7 
 
REFUSE                       - 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 26 
 
                                                             TABLE 011 
 
 
Q10.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2312 
 
WEIGHTED TOTAL          173129 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       8.4 
 
1 HOUR TO LESS 
THAN 2 HOURS               6.3 
 
2 HOURS TO LESS 
THAN 3 HOURS               7.8 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.1 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.8 
 
5 HOURS TO LESS 
THAN 6 HOURS               6.2 
 
6 HOURS TO LESS 
THAN 7 HOURS               3.3 
 
7 HOURS TO LESS 
THAN 8 HOURS               4.2 
 
8 HOURS TO LESS 
THAN 9 HOURS               2.3 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 27 
 
                                                       TABLE 011 (continued) 
 
 
Q10.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.3 
 
10 HOURS TO 
LESS THAN 11 
HOURS                     10.5 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      2.5 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      2.7 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      5.0 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.6 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.2 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 28 
 
                                                       TABLE 011 (continued) 
 
 
Q10.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.5 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      6.6 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      1.0 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.0 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.3 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.1 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      2.2 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 29 
 
                                                       TABLE 011 (continued) 
 
 
Q10.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
26 HOURS TO 
LESS THAN 27 
HOURS                      0.0 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      0.4 
 
29 HOURS TO 
LESS THAN 30 
HOURS                        - 
 
30 HOURS TO 
LESS THAN 31 
HOURS                      3.9 
 
31 HOURS TO 
LESS THAN 32 
HOURS                        - 
 
32 HOURS TO 
LESS THAN 33 
HOURS                        - 
 
33 HOURS TO 
LESS THAN 34 
HOURS                        - 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 30 
 
                                                       TABLE 011 (continued) 
 
 
Q10.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET? 
 
BASE:  RESPONDENTS WHO HAVE ACCESS TO THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
34 HOURS TO 
LESS THAN 35 
HOURS                        - 
 
35 HOURS TO 
LESS THAN 36 
HOURS                      0.9 
 
36 HOURS OR 
MORE                       7.8 
 
NONE                       5.4 
 
DON'T KNOW                 0.5 
 
REFUSE                       - 
 
MEAN                      12.8 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 31 
 
                                                             TABLE 012 
 
 
Q11. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM THE INTERNET? 
 
BASE:  RESPONDENTS WHO USE THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2155 
 
WEIGHTED TOTAL          163714 
(000)                    100.0 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      56.9 
 
WEATHER AND 
TRAFFIC                   49.6 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   40.6 
 
SPORTS                    36.5 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           35.3 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             33.9 
 
LOCAL CULTURAL 
EVENTS                    31.3 
 
EMERGENCIES               24.4 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 32 
 
                                                       TABLE 012 (continued) 
 
 
Q11. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM THE INTERNET? 
 
BASE:  RESPONDENTS WHO USE THE INTERNET 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                     21.0 
 
DON'T USE 
INTERNET                   2.8 
 
DON'T KNOW                 3.0 
 
REFUSE                     0.4 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 33 
 
                                                             TABLE 013 
 
 
Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET 
     TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2074 
 
WEIGHTED TOTAL          159102 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      12.3 
 
1 HOUR TO LESS 
THAN 2 HOURS              18.2 
 
2 HOURS TO LESS 
THAN 3 HOURS              11.5 
 
3 HOURS TO LESS 
THAN 4 HOURS               7.1 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.8 
 
5 HOURS TO LESS 
THAN 6 HOURS               5.5 
 
6 HOURS TO LESS 
THAN 7 HOURS               2.0 
 
7 HOURS TO LESS 
THAN 8 HOURS               2.7 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.5 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 34 
 
                                                       TABLE 013 (continued) 
 
 
Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET 
     TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.1 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      5.8 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.0 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.4 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.6 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      1.8 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.3 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 35 
 
                                                       TABLE 013 (continued) 
 
 
Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET 
     TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.1 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.1 
 
19 HOURS TO 
LESS THAN 20 
HOURS                      0.0 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      1.0 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.3 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.0 
 
24 HOURS OR 
MORE                       2.3 
 
NONE                      20.5 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 36 
 
                                                       TABLE 013 (continued) 
 
 
Q12. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, USING THE INTERNET 
     TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 1.0 
 
REFUSE                       - 
 
MEAN                       3.9 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 37 
 
                                                             TABLE 014 
 
 
Q13. WHAT IS THE NAME OF THE ONE INTERNET SITE YOU USE MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2074 
 
WEIGHTED TOTAL          159102 
(000)                    100.0 
 
YAHOO.COM                 15.8 
 
MSN.COM                   11.3 
 
CNN.COM                    8.6 
 
AOL.COM                    6.3 
 
MSNBC.COM                  4.0 
 
FOXNEWS.COM                3.2 
 
NEWYORKTIMES. 
COM                        1.4 
 
EXCITE.COM                 0.7 
 
ABCNEWS.COM                0.7 
 
WASHINGTONPOST. 
COM                        0.5 
 
ESPN.COM                   0.4 
 
USATODAY.COM               0.4 
 
AT&T.NET                   0.3 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 38 
 
                                                       TABLE 014 (continued) 
 
 
Q13. WHAT IS THE NAME OF THE ONE INTERNET SITE YOU USE MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
CBSNEWS.COM                0.3 
 
WALLSTREET 
JOURNAL.COM                0.2 
 
NETSCAPE.COM               0.2 
 
IWON.COM                   0.1 
 
OTHER                     30.1 
 
DON'T KNOW                11.9 
 
REFUSE                     3.6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 39 
 
                                                             TABLE 015 
 
 
Q14.  AND, WHAT IS THE NAME OF THE INTERNET WEBSITE YOU USE NEXT MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2074 
 
WEIGHTED TOTAL          159102 
(000)                    100.0 
 
YAHOO.COM                 10.9 
 
MSN.COM                    6.4 
 
CNN.COM                    5.7 
 
AOL.COM                    3.1 
 
FOXNEWS.COM                2.4 
 
MSNBC.COM                  2.0 
 
ESPN.COM                   1.4 
 
ABCNEWS.COM                1.4 
 
NEWYORKTIMES. 
COM                        1.3 
 
EXCITE.COM                 0.5 
 
NETSCAPE.COM               0.3 
 
CBSNEWS.COM                0.3 
 
USATODAY.COM               0.2 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 40 
 
                                                       TABLE 015 (continued) 
 
 
Q14.  AND, WHAT IS THE NAME OF THE INTERNET WEBSITE YOU USE NEXT MOST OFTEN FOR NEWS AND CURRENT AFFAIRS INFORMATION? 
 
BASE:  RESPONDENTS WHO USE INTERNET FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
WASHINGTONPOST. 
COM                        0.2 
 
AT&T.NET                   0.1 
 
IWON.COM                   0.1 
 
WALLSTREETJOURN 
AL.COM                     0.1 
 
OTHER                     27.1 
 
NONE                      22.3 
 
DON'T KNOW                11.6 
 
REFUSE                     2.6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 41 
 
                                                             TABLE 016 
 
 
Q15.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      11.2 
 
1 HOUR TO LESS 
THAN 2 HOURS              15.3 
 
2 HOURS TO LESS 
THAN 3 HOURS               7.6 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.4 
 
4 HOURS TO LESS 
THAN 5 HOURS               3.3 
 
5 HOURS TO LESS 
THAN 6 HOURS               3.2 
 
6 HOURS TO LESS 
THAN 7 HOURS               1.9 
 
7 HOURS TO LESS 
THAN 8 HOURS               8.8 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.5 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 42 
 
                                                       TABLE 016 (continued) 
 
 
Q15.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.4 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      1.6 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.4 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.1 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      1.4 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.4 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.1 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 43 
 
                                                       TABLE 016 (continued) 
 
 
Q15.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.0 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.2 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.1 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       0.7 
 
NONE                      36.0 
 
DON'T KNOW                 0.1 
 
REFUSE                     0.1 
 
MEAN                       2.7 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 44 
 
                                                             TABLE 017 
 
 
Q16.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM READING DAILY LOCAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2070 
 
WEIGHTED TOTAL          139906 
(000)                    100.0 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   83.9 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      66.5 
 
LOCAL CULTURAL 
EVENTS                    63.5 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           57.1 
 
SPORTS                    53.9 
 
WEATHER AND 
TRAFFIC                   48.8 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             48.7 
 
EMERGENCIES               38.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 45 
 
                                                       TABLE 017 (continued) 
 
 
Q16.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM READING DAILY LOCAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                      6.0 
 
DON'T READ 
DAILY LOCAL 
NEWSPAPERS                 0.5 
 
DON'T KNOW                 0.3 
 
REFUSE                       - 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 46 
 
                                                             TABLE 018 
 
 
Q17.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2054 
 
WEIGHTED TOTAL          139186 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      20.5 
 
1 HOUR TO LESS 
THAN 2 HOURS              21.1 
 
2 HOURS TO LESS 
THAN 3 HOURS              10.7 
 
3 HOURS TO LESS 
THAN 4 HOURS              10.8 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.8 
 
5 HOURS TO LESS 
THAN 6 HOURS               5.6 
 
6 HOURS TO LESS 
THAN 7 HOURS               2.2 
 
7 HOURS TO LESS 
THAN 8 HOURS               9.0 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.8 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 47 
 
                                                       TABLE 018 (continued) 
 
 
Q17.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.4 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      2.2 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.2 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.2 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      1.0 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.4 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.2 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 48 
 
                                                       TABLE 018 (continued) 
 
 
Q17.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.0 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.4 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.1 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.0 
 
24 HOURS OR 
MORE                       0.6 
 
NONE                       6.3 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 49 
 
                                                       TABLE 018 (continued) 
 
 
Q17.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY LOCAL PAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 1.3 
 
REFUSE                     0.1 
 
MEAN                       3.4 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 50 
 
                                                             TABLE 019 
 
 
Q18.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      11.7 
 
1 HOUR TO LESS 
THAN 2 HOURS              12.5 
 
2 HOURS TO LESS 
THAN 3 HOURS               5.0 
 
3 HOURS TO LESS 
THAN 4 HOURS               2.5 
 
4 HOURS TO LESS 
THAN 5 HOURS               1.7 
 
5 HOURS TO LESS 
THAN 6 HOURS               1.5 
 
6 HOURS TO LESS 
THAN 7 HOURS               0.6 
 
7 HOURS TO LESS 
THAN 8 HOURS               2.9 
 
8 HOURS TO LESS 
THAN 9 HOURS               0.7 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 51 
 
                                                       TABLE 019 (continued) 
 
 
Q18.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.0 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      1.4 
 
11 HOURS TO 
LESS THAN 12 
HOURS                        - 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.2 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.0 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.1 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.1 
 
16 HOURS TO 
LESS THAN 17 
HOURS                        - 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 52 
 
                                                       TABLE 019 (continued) 
 
 
Q18.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL NEWSPAPERS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                        - 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.1 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.1 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       0.3 
 
NONE                      57.8 
 
DON'T KNOW                 0.6 
 
REFUSE                     0.1 
 
MEAN                       1.4 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 53 
 
                                                             TABLE 020 
 
 
Q19.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM WEEKLY LOCAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     1333 
 
WEIGHTED TOTAL           92163 
(000)                    100.0 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   76.2 
 
LOCAL CULTURAL 
EVENTS                    60.0 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           49.9 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             48.2 
 
SPORTS                    47.3 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      44.5 
 
WEATHER AND 
TRAFFIC                   38.2 
 
EMERGENCIES               30.2 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 54 
 
                                                       TABLE 020 (continued) 
 
 
Q19.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM WEEKLY LOCAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                      3.3 
 
DON'T READ 
WEEKLY LOCAL 
NEWSPAPERS                 1.5 
 
DON'T KNOW                 1.0 
 
REFUSE                     0.2 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 55 
 
                                                             TABLE 021 
 
 
Q20.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     1305 
 
WEIGHTED TOTAL           90758 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      27.4 
 
1 HOUR TO LESS 
THAN 2 HOURS              27.6 
 
2 HOURS TO LESS 
THAN 3 HOURS              10.6 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.8 
 
4 HOURS TO LESS 
THAN 5 HOURS               3.3 
 
5 HOURS TO LESS 
THAN 6 HOURS               3.0 
 
6 HOURS TO LESS 
THAN 7 HOURS               1.3 
 
7 HOURS TO LESS 
THAN 8 HOURS               5.5 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.0 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 56 
 
                                                       TABLE 021 (continued) 
 
 
Q20.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.1 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      2.1 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.1 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.4 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.6 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.4 
 
16 HOURS TO 
LESS THAN 17 
HOURS                        - 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 57 
 
                                                       TABLE 021 (continued) 
 
 
Q20.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
18 HOURS TO 
LESS THAN 19 
HOURS                        - 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.2 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.1 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       0.5 
 
NONE                       9.0 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 58 
 
                                                       TABLE 021 (continued) 
 
 
Q20.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING WEEKLY LOCAL 
      NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ WEEKLY LOCAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 0.8 
 
REFUSE                     0.3 
 
MEAN                       2.6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 59 
 
                                                             TABLE 022 
 
 
Q21.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
      NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       3.5 
 
1 HOUR TO LESS 
THAN 2 HOURS               4.6 
 
2 HOURS TO LESS 
THAN 3 HOURS               2.7 
 
3 HOURS TO LESS 
THAN 4 HOURS               0.8 
 
4 HOURS TO LESS 
THAN 5 HOURS               0.9 
 
5 HOURS TO LESS 
THAN 6 HOURS               0.9 
 
6 HOURS TO LESS 
THAN 7 HOURS               0.3 
 
7 HOURS TO LESS 
THAN 8 HOURS               0.6 
 
8 HOURS TO LESS 
THAN 9 HOURS               0.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 60 
 
                                                       TABLE 022 (continued) 
 
 
Q21.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
      NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.0 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      0.5 
 
11 HOURS TO 
LESS THAN 12 
HOURS                        - 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.1 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.0 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.2 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.2 
 
16 HOURS TO 
LESS THAN 17 
HOURS                        - 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 61 
 
                                                       TABLE 022 (continued) 
 
 
Q21.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
      NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
18 HOURS TO 
LESS THAN 19 
HOURS                        - 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.2 
 
21 HOURS TO 
LESS THAN 22 
HOURS                        - 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       0.2 
 
NONE                      84.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 62 
 
                                                       TABLE 022 (continued) 
 
 
Q21.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
      NEWSPAPERS LIKE USA TODAY, OR THE WALL STREET JOURNAL? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 0.2 
 
REFUSE                     0.1 
 
MEAN                       0.7 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 63 
 
                                                             TABLE 023 
 
 
Q22. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM DAILY NATIONAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                      473 
 
WEIGHTED TOTAL           34849 
(000)                    100.0 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      75.6 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           50.0 
 
SPORTS                    41.0 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   40.8 
 
WEATHER AND 
TRAFFIC                   34.2 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             33.2 
 
LOCAL CULTURAL 
EVENTS                    29.1 
 
EMERGENCIES               25.9 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 64 
 
                                                       TABLE 023 (continued) 
 
 
Q22. WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM DAILY NATIONAL NEWSPAPERS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                      7.7 
 
DON'T READ 
DAILY NATIONAL 
NEWSPAPERS                 2.8 
 
DON'T KNOW                 1.0 
 
REFUSE                     0.2 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 65 
 
                                                             TABLE 024 
 
 
Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
     NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                      455 
 
WEIGHTED TOTAL           33877 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      20.0 
 
1 HOUR TO LESS 
THAN 2 HOURS              22.2 
 
2 HOURS TO LESS 
THAN 3 HOURS              15.0 
 
3 HOURS TO LESS 
THAN 4 HOURS               3.1 
 
4 HOURS TO LESS 
THAN 5 HOURS               4.2 
 
5 HOURS TO LESS 
THAN 6 HOURS               4.9 
 
6 HOURS TO LESS 
THAN 7 HOURS               4.3 
 
7 HOURS TO LESS 
THAN 8 HOURS               4.2 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 66 
 
                                                       TABLE 024 (continued) 
 
 
Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
     NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.2 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      1.9 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.2 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.3 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.2 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.8 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      0.9 
 
16 HOURS TO 
LESS THAN 17 
HOURS                        - 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 67 
 
                                                       TABLE 024 (continued) 
 
 
Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
     NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.1 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.2 
 
19 HOURS TO 
LESS THAN 20 
HOURS                        - 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      0.8 
 
21 HOURS TO 
LESS THAN 22 
HOURS                        - 
 
22 HOURS TO 
LESS THAN 23 
HOURS                        - 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS OR 
MORE                       0.8 
 
NONE                      13.4 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 68 
 
                                                       TABLE 024 (continued) 
 
 
Q23. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, READING DAILY NATIONAL 
     NEWSPAPERS TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO READ DAILY NATIONAL NEWSPAPERS FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 1.2 
 
REFUSE                     0.2 
 
MEAN                       3.3 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 69 
 
                                                             TABLE 025 
 
 
Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
LESS THAN 1 
HOUR                       5.8 
 
1 HOUR TO LESS 
THAN 2 HOURS               7.9 
 
2 HOURS TO LESS 
THAN 3 HOURS               7.7 
 
3 HOURS TO LESS 
THAN 4 HOURS               5.3 
 
4 HOURS TO LESS 
THAN 5 HOURS               3.4 
 
5 HOURS TO LESS 
THAN 6 HOURS               5.7 
 
6 HOURS TO LESS 
THAN 7 HOURS               2.6 
 
7 HOURS TO LESS 
THAN 8 HOURS               3.7 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.1 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 70 
 
                                                       TABLE 025 (continued) 
 
 
Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.4 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      5.6 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      1.1 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.2 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      1.3 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      2.5 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.1 
 
17 HOURS TO 
LESS THAN 18 
HOURS                        - 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 71 
 
                                                       TABLE 025 (continued) 
 
 
Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.1 
 
19 HOURS TO 
LESS THAN 20 
HOURS                      0.0 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      2.7 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.2 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.1 
 
23 HOURS TO 
LESS THAN 24 
HOURS                        - 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.4 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      1.0 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 72 
 
                                                       TABLE 025 (continued) 
 
 
Q24. IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST RADIO? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
26 HOURS TO 
LESS THAN 27 
HOURS                        - 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      0.4 
 
29 HOURS OR 
MORE                       4.9 
 
NONE                      35.2 
 
DON'T KNOW                 0.6 
 
REFUSE                       - 
 
MEAN                       6.2 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 73 
 
                                                             TABLE 026 
 
 
Q25.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST RADIO? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2007 
 
WEIGHTED TOTAL          141728 
(000)                    100.0 
 
WEATHER AND 
TRAFFIC                   61.8 
 
LOCAL NEWS OR 
LOCAL CURRENT 
AFFAIRS                   60.1 
 
NATIONAL OR 
INTERNATIONAL 
NEWS                      52.9 
 
OPINION OR 
COMMENTARY ON 
NEWS AND 
CURRENT AFFAIRS           49.1 
 
EMERGENCIES               40.8 
 
LOCAL CULTURAL 
EVENTS                    39.4 
 
SPORTS                    38.9 
 
CLASSIFIED ADS 
OR ECONOMIC 
OPPORTUNITIES             16.4 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 74 
 
                                                       TABLE 026 (continued) 
 
 
Q25.  WHICH OF THE FOLLOWING TYPES OF INFORMATION DO YOU GET FROM BROADCAST RADIO? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO 
 
 
 
 
                       TOTAL 
                    =========== 
 
OTHER                     15.4 
 
DON'T LISTEN TO 
BROADCAST RADIO            2.3 
 
DON'T KNOW                 0.8 
 
REFUSE                     0.2 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 75 
 
                                                             TABLE 027 
 
 
Q26.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST 
      RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     1969 
 
WEIGHTED TOTAL          138535 
(000)                    100.0 
 
LESS THAN 1 
HOUR                      13.9 
 
1 HOUR TO LESS 
THAN 2 HOURS              14.9 
 
2 HOURS TO LESS 
THAN 3 HOURS              10.5 
 
3 HOURS TO LESS 
THAN 4 HOURS               6.0 
 
4 HOURS TO LESS 
THAN 5 HOURS               3.6 
 
5 HOURS TO LESS 
THAN 6 HOURS               6.8 
 
6 HOURS TO LESS 
THAN 7 HOURS               1.8 
 
7 HOURS TO LESS 
THAN 8 HOURS               3.5 
 
8 HOURS TO LESS 
THAN 9 HOURS               1.0 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 76 
 
                                                       TABLE 027 (continued) 
 
 
Q26.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST 
      RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
9 HOURS TO LESS 
THAN 10 HOURS              0.4 
 
10 HOURS TO 
LESS THAN 11 
HOURS                      5.3 
 
11 HOURS TO 
LESS THAN 12 
HOURS                      0.1 
 
12 HOURS TO 
LESS THAN 13 
HOURS                      0.7 
 
13 HOURS TO 
LESS THAN 14 
HOURS                      0.5 
 
14 HOURS TO 
LESS THAN 15 
HOURS                      0.7 
 
15 HOURS TO 
LESS THAN 16 
HOURS                      1.0 
 
16 HOURS TO 
LESS THAN 17 
HOURS                      0.1 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 77 
 
                                                       TABLE 027 (continued) 
 
 
Q26.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST 
      RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
17 HOURS TO 
LESS THAN 18 
HOURS                      0.1 
 
18 HOURS TO 
LESS THAN 19 
HOURS                      0.1 
 
19 HOURS TO 
LESS THAN 20 
HOURS                      0.1 
 
20 HOURS TO 
LESS THAN 21 
HOURS                      2.2 
 
21 HOURS TO 
LESS THAN 22 
HOURS                      0.2 
 
22 HOURS TO 
LESS THAN 23 
HOURS                      0.0 
 
23 HOURS TO 
LESS THAN 24 
HOURS                      0.1 
 
24 HOURS TO 
LESS THAN 25 
HOURS                      0.2 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 78 
 
                                                       TABLE 027 (continued) 
 
 
Q26.  IN AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND, IN TOTAL, LISTENING TO BROADCAST 
      RADIO TO GET INFORMATION ON NEWS, CURRENT AFFAIRS & LOCAL HAPPENINGS? 
 
BASE:  RESPONDENTS WHO LISTEN TO BROADCAST RADIO FOR INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
25 HOURS TO 
LESS THAN 26 
HOURS                      0.4 
 
26 HOURS TO 
LESS THAN 27 
HOURS                        - 
 
27 HOURS TO 
LESS THAN 28 
HOURS                        - 
 
28 HOURS TO 
LESS THAN 29 
HOURS                      0.3 
 
29 HOURS OR 
MORE                       2.7 
 
NONE                      21.4 
 
DON'T KNOW                 1.7 
 
REFUSE                     0.0 
 
MEAN                       4.8 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 79 
 
                                                             TABLE 028 
 
 
Q27. THINKING AGAIN OF YOUR CABLE OR SATELLITE TV SUBSCRIPTION, WHICH OF THE FOLLOWING BEST DESCRIBES 
     THE LEVEL OF SUBSCRIPTION YOU CURRENTLY RECEIVE IN YOUR HOUSEHOLD?  DO YOU SUBSCRIBE TO...? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2556 
 
WEIGHTED TOTAL          183522 
(000)                    100.0 
 
AN EXPANDED 
PACKAGE WHICH 
INCLUDES 
BROADCAST 
CHANNELS, AND A 
LARGER NUMBER 
OF CABLE OR 
SATELLITE 
CHANNELS LIKE 
CNN                       42.3 
 
OR A PREMIUM 
PACKAGE WHICH 
INCLUDES 
BROADCAST 
CHANNELS, CABLE 
OR SATELLITE 
CHANNELS AND 
PREMIUM PAY 
CHANNELS LIKE 
HOME BOX OFFICE           32.7 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 80 
 
                                                       TABLE 028 (continued) 
 
 
Q27. THINKING AGAIN OF YOUR CABLE OR SATELLITE TV SUBSCRIPTION, WHICH OF THE FOLLOWING BEST DESCRIBES 
     THE LEVEL OF SUBSCRIPTION YOU CURRENTLY RECEIVE IN YOUR HOUSEHOLD?  DO YOU SUBSCRIBE TO...? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
A BASIC CABLE 
OR SATELLITE 
PACKAGE, WHICH 
MAINLY INCLUDES 
BROADCAST 
CHANNELS LIKE 
ABC AND A SMALL 
NUMBER OF CABLE 
SATELLITE 
CHANNELS                  26.5 
 
OTHER                      1.0 
 
DON'T KNOW                 1.1 
 
REFUSE                     0.1 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 81 
 
                                                             TABLE 029 
 
Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? 
     IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A 
     REDUCTION IN THE COST OF YOUR SERVICE? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     2556 
 
WEIGHTED TOTAL          183522 
(000)                    100.0 
 
MTV                        4.5 
 
ESPN                       3.8 
 
CNN                        3.2 
 
HBO (HOME BOX 
OFFICE)                    2.5 
 
VHI                        2.0 
 
DISNEY CHANNEL             1.6 
 
LIFETIME                   1.4 
 
FOX NEWS                   1.2 
 
SHOWTIME                   1.1 
 
CINEMAX                    1.0 
 
FOX SPORTS NET             1.0 
 
FOOD NETWORK               0.9 
 
ABC                        0.8 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 82 
 
                                                       TABLE 029 (continued) 
 
Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? 
     IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A 
     REDUCTION IN THE COST OF YOUR SERVICE? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
FOX                        0.8 
 
HGTV                       0.7 
 
DISCOVERY 
CHANNEL                    0.7 
 
CBS                        0.6 
 
HALLMARK 
CHANNEL                    0.6 
 
COURT TV                   0.6 
 
COMEDY CENTRAL             0.5 
 
TNT                        0.5 
 
NBC                        0.5 
 
A&E (ARTS AND 
ENTERTAINMENT)             0.4 
 
CNBC                       0.4 
 
PBS                        0.4 
 
USA                        0.2 
 
HISTORY CHANNEL            0.2 
 
ION/PAX                    0.1 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 83 
 
                                                       TABLE 029 (continued) 
 
Q28. IF YOU WOULD BE REIMBURSED, ARE THERE ANY CHANNELS YOU WOULD BE INTERESTED IN DROPPING FROM YOUR SERVICE? 
     IF YES, WHICH CHANNELS WOULD YOU BE INTERESTED IN DROPPING FROM YOUR SERVICE IF YOU COULD RECEIVE A 
     REDUCTION IN THE COST OF YOUR SERVICE? 
 
BASE:  RESPONDENTS WHO SUBSCRIBE TO CABLE OR SATELLITE TV 
 
 
 
 
                       TOTAL 
                    =========== 
 
TMC                        0.1 
 
WGN                        0.1 
 
LEARNING 
CHANNEL                    0.1 
 
UPN                        0.1 
 
TBS                        0.1 
 
OTHER                     25.8 
 
NONE                      49.7 
 
DON'T KNOW                12.3 
 
REFUSE                     1.1 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 84 
 
                                                             TABLE 030 
 
Q29.  ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO 
      SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS?  IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY 
      SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
HBO (HOME BOX 
OFFICE)                    8.9 
 
SHOWTIME                   3.6 
 
CINEMAX                    3.0 
 
DISCOVERY 
CHANNEL                    2.0 
 
ESPN                       1.8 
 
HISTORY CHANNEL            1.6 
 
DISNEY CHANNEL             0.8 
 
CNN                        0.8 
 
FOX NEWS                   0.5 
 
FOX SPORTS NET             0.5 
 
TNT                        0.5 
 
HALLMARK 
CHANNEL                    0.4 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 85 
 
                                                       TABLE 030 (continued) 
 
Q29.  ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO 
      SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS?  IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY 
      SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
LIFETIME                   0.4 
 
ABC                        0.4 
 
COURT TV                   0.4 
 
MTV                        0.4 
 
A&E (ARTS AND 
ENTERTAINMENT)             0.4 
 
HGTV                       0.3 
 
FOOD NETWORK               0.3 
 
COMEDY CENTRAL             0.3 
 
USA                        0.3 
 
CNBC                       0.2 
 
TMC                        0.2 
 
FOX                        0.2 
 
LEARNING 
CHANNEL                    0.2 
 
NBC                        0.2 
 
PBS                        0.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 86 
 
                                                       TABLE 030 (continued) 
 
Q29.  ARE THERE ANY CHANNELS THAT YOU WOULD LIKE TO RECEIVE, BUT DO NOT CURRENTLY SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO 
      SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS?  IF YES, WHICH CHANNELS WOULD YOU LIKE TO RECEIVE, BUT DO NOT CURRENTLY 
      SUBSCRIBE TO BECAUSE YOU WOULD HAVE TO SUBSCRIBE TO A LARGER PACKAGE OF CHANNELS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
CBS                        0.1 
 
VHI                        0.1 
 
WGN                        0.1 
 
TBS                        0.1 
 
ION/PAX                    0.0 
 
UPN                          - 
 
OTHER                     21.6 
 
NONE                      58.5 
 
DON'T KNOW                 4.9 
 
REFUSE                     0.8 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                    RESPONSES MAY ADD TO MORE THAN 100% DUE TO MULTIPLE RESPONSES 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 87 
 
                                                             TABLE 031 
 
Q30.   WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF BREAKING NEWS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           35.1 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    28.9 
 
INTERNET/ 
WEBSITES                  16.4 
 
RADIO STATIONS             8.2 
 
LOCAL 
NEWSPAPERS                 5.1 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               1.5 
 
OTHER                      1.8 
 
NONE                       1.8 
 
DON'T KNOW                 1.0 
 
REFUSE                     0.3 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 88 
 
                                                             TABLE 032 
 
Q31.   WHICH SOURCE WOULD YOU CONSIDER THE SECOND MOST IMPORTANT SOURCE FOR BREAKING NEWS? 
 
BASE:  RESPONDENTS WHO USE A SOURCE FOR BREAKING NEWS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3048 
 
WEIGHTED TOTAL          214687 
(000)                    100.0 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    26.3 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           18.9 
 
RADIO STATIONS            16.3 
 
INTERNET/ 
WEBSITES                  15.4 
 
LOCAL 
NEWSPAPERS                 9.3 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               3.9 
 
OTHER                      4.2 
 
NONE                       3.1 
 
DON'T KNOW                 2.4 
 
REFUSE                     0.3 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 89 
 
                                                             TABLE 033 
 
Q32. WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE FOR MORE IN-DEPTH INFORMATION ON SPECIFIC 
     NEWS AND CURRENT AFFAIRS TOPICS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           30.1 
 
INTERNET/ 
WEBSITES                  23.5 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    20.1 
 
LOCAL 
NEWSPAPERS                 9.8 
 
RADIO STATIONS             5.5 
 
NATIONAL 
NEWSPAPERS                 4.7 
 
OTHER                      3.2 
 
NONE                       1.7 
 
DON'T KNOW                 1.3 
 
REFUSE                     0.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 90 
 
                                                             TABLE 034 
 
Q33. WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR MORE IN-DEPTH INFORMATION ON SPECIFIC NEWS 
     AND CURRENT AFFAIRS TOPICS? 
 
BASE:  RESPONDENTS WHO USE A SOURCE FOR IN-DEPTH INFORMATION 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3002 
 
WEIGHTED TOTAL          211613 
(000)                    100.0 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    22.7 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           19.5 
 
LOCAL 
NEWSPAPERS                14.1 
 
INTERNET/ 
WEBSITES                  13.5 
 
RADIO STATIONS            10.5 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               8.0 
 
OTHER                      4.3 
 
NONE                       3.5 
 
DON'T KNOW                 3.8 
 
REFUSE                     0.2 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 91 
 
                                                             TABLE 035 
 
Q34.  WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF  LOCAL NEWS AND CURRENT AFFAIRS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    38.2 
 
LOCAL 
NEWSPAPERS                30.1 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           11.2 
 
RADIO STATIONS             7.2 
 
INTERNET/ 
WEBSITES                   6.7 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               1.7 
 
OTHER                      1.8 
 
NONE                       2.6 
 
DON'T KNOW                 0.5 
 
REFUSE                     0.0 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 92 
 
                                                             TABLE 036 
 
Q35.  WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR LOCAL NEWS AND CURRENT AFFAIRS? 
 
BASE:  RESPONDENTS WHO USE A SOURCE FOR LOCAL NEWS AND CURRENT AFFAIRS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3012 
 
WEIGHTED TOTAL          212892 
(000)                    100.0 
 
LOCAL 
NEWSPAPERS                21.3 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    20.2 
 
RADIO STATIONS            18.6 
 
INTERNET/ 
WEBSITES                  14.0 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           12.6 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               3.0 
 
OTHER                      4.4 
 
NONE                       3.1 
 
DON'T KNOW                 2.6 
 
REFUSE                     0.2 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 93 
 
                                                             TABLE 037 
 
Q36.  WHICH ONE SOURCE DO YOU CONSIDER THE MOST IMPORTANT SOURCE OF NATIONAL NEWS AND CURRENT AFFAIRS? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           38.5 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    23.3 
 
INTERNET/ 
WEBSITES                  16.8 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               5.9 
 
RADIO STATIONS             5.7 
 
LOCAL 
NEWSPAPERS                 4.8 
 
OTHER                      1.8 
 
NONE                       2.4 
 
DON'T KNOW                 0.6 
 
REFUSE                     0.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 94 
 
                                                             TABLE 038 
 
Q37.   WHICH SOURCE DO YOU CONSIDER THE SECOND MOST IMPORTANT FOR NATIONAL NEWS AND CURRENT AFFAIRS? 
 
BASE:  RESPONDENTS WHO USE A SOURCE FOR NATIONAL NEWS AND CURRENT AFFAIRS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3017 
 
WEIGHTED TOTAL          213224 
(000)                    100.0 
 
CABLE NEWS 
CHANNELS SUCH 
AS CNN OR MSNBC           19.5 
 
BROADCAST 
TELEVISION 
STATIONS SUCH 
AS ABC                    19.4 
 
INTERNET/ 
WEBSITES                  18.1 
 
LOCAL 
NEWSPAPERS                14.0 
 
RADIO STATIONS            10.0 
 
NATIONAL 
NEWSPAPERS SUCH 
AS USA TODAY               9.3 
 
OTHER                      4.2 
 
NONE                       3.0 
 
DON'T KNOW                 2.5 
 
REFUSE                     0.1 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 95 
 
                                                             TABLE 039 
 
Q38.  WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED OR THE HIGHEST DEGREE RECEIVED? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
GRAMMAR SCHOOL 
OR LESS                    1.6 
 
SOME HIGH 
SCHOOL                     3.6 
 
HIGH SCHOOL 
GRADUATE OR 
EQUIVALENT 
(EX: GED)                 23.4 
 
SOME COLLEGE 
BUT NO DEGREE             18.1 
 
ASSOCIATE 
DEGREE IN 
COLLEGE OR 
EQUIVALENT                12.5 
 
BACHELOR'S 
DEGREE (BA, AB, 
BS)                       25.3 
 
HIGHER DEGREE 
(SUCH AS 
MASTER'S, 
PROFESSIONAL OR 
DOCTORATE)                14.8 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 96 
 
                                                       TABLE 039 (continued) 
 
Q38.  WHAT IS THE HIGHEST LEVEL OF SCHOOL YOU HAVE COMPLETED OR THE HIGHEST DEGREE RECEIVED? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
DON'T KNOW                 0.2 
 
REFUSE                     0.6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 97 
 
                                                             TABLE 040 
 
Q39.   WHICH OF THE FOLLOWING INCOME RANGES BEST DESCRIBES THE TOTAL YEARLY INCOME BEFORE TAXES OF ALL MEMBERS 
       OF YOUR HOUSEHOLD COMBINED?  PLEASE INCLUDE INCOME OF ALL MEMBERS OF YOUR HOUSEHOLD. 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
UNDER $20,000              8.4 
 
$20,000 TO LESS 
THAN $40,000              14.6 
 
$40,000 TO LESS 
THAN $60,000              17.6 
 
$60,000 TO LESS 
THAN $80,000              13.7 
 
$80,000 TO LESS 
THAN $100,000             12.0 
 
$100,000 TO 
LESS THAN 
$150,000                  12.8 
 
$150,000 TO 
LESS THAN 
$250,000                   6.0 
 
$250,000 OR 
MORE                       4.0 
 
DON'T KNOW                 2.0 
 
REFUSE                     9.0 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 98 
 
                                                       TABLE 040 (continued) 
 
Q39.   WHICH OF THE FOLLOWING INCOME RANGES BEST DESCRIBES THE TOTAL YEARLY INCOME BEFORE TAXES OF ALL MEMBERS 
       OF YOUR HOUSEHOLD COMBINED?  PLEASE INCLUDE INCOME OF ALL MEMBERS OF YOUR HOUSEHOLD. 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
MEAN                   83403.0 
 
MEDIAN                 70000.0 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                            PAGE: 99 
 
                                                             TABLE 041 
 
Q40.  IS THIS RESIDENCE IN A...? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
CITY                      33.0 
 
SUBURB                    25.2 
 
TOWN                      15.9 
 
OR A RURAL AREA           23.7 
 
OTHER                      1.0 
 
DON'T KNOW                 0.5 
 
REFUSE                     0.7 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                           PAGE: 100 
 
                                                             TABLE 042 
 
Q41.   WHAT IS YOUR RACE?  ARE YOU...? 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
WHITE                     79.2 
 
AFRICAN 
AMERICAN OR 
BLACK                      7.1 
 
AMERICAN 
INDIAN, ESKIMO 
OR ALEUT                   1.1 
 
ASIAN OR 
PACIFIC 
ISLANDER                   2.0 
 
OR ANOTHER RACE            8.7 
 
DON'T KNOW                 0.2 
 
REFUSE                     1.7 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                           PAGE: 101 
 
                                                             TABLE 043 
 
Q42.  AGE OF RESPONDENT 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
18-24                     13.0 
 
25-34                     17.5 
 
35-49                     28.5 
 
50-54                     10.1 
 
55-64                     14.4 
 
65+                       16.5 
 
MEAN                      45.9 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 
 
NIELSEN MEDIA RESEARCH                                                                                              FCC PHONE SURVEY 
                                                                                                                            MAY 2007 
                                                                                                                           PAGE: 102 
 
                                                             TABLE 044 
 
Q43.   RESPONDENT GENDER 
 
BASE:  ALL RESPONDENTS 
 
 
 
 
                       TOTAL 
                    =========== 
 
UNWEIGHTED 
TOTAL                     3101 
 
WEIGHTED TOTAL          218563 
(000)                    100.0 
 
MALE                      48.1 
 
FEMALE                    51.9 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                         DATA BASED UPON FEWER THAN 145 RESPONDENTS DO NOT MEET MINIMUM REPORTING STANDARDS 
                                               AND ARE SUPPLIED FOR INTERNAL USE ONLY. 
                                                 COPYRIGHT  THE NIELSEN COMPANY 
 
 -18-
 VI. Data Collection Materials 
 1
FCC PHONE SURVEY 2007 
 
BASE: ALL RESPONDENTS 
 
INTRO Hello, this is (GIVE FIRST AND LAST NAME) calling for Nielsen TV Ratings.  Today 
we are calling to conduct a special survey among a select group of households in your area. 
 
BASE: ALL RESPONDENTS 
 
A. (Are you/May I speak with) a household member 16 years old or older? 
 
 SAME RESPONDENT    1 (GO TO QB) 
 NEW RESPONDET COMES TO PHONE 2 (REINTRO GO TO QA) 
 RESPONDENT UNAVAILABLE  3 (SET UP CALLBACK) 
 REFUSE     9 (GO TO PERSUADER 1) 
------------------------------------------------------------------------------------------------------------ 
BASE: ALL RESPONDENTS  
 
B. To help us randomly select a household member to interview, would you please tell me 
 how many persons 18 years old or older, including yourself, are in your household? 
 
 (RI: ENTER NUMBER    00-99   
 ENTER 00 FOR NONE; ENTER RF FOR REFUSE---> GO TO PERSUADER 2) 
------------------------------------------------------------------------------------------------------------ 
BASE: QB>4 
 
C. So, to confirm, that is (INSERT RESPONSE QB) person(s) 18 years old or older  in your 
 household? 
 
 YES  1 (GO TO QD IF RESPONSE QB >4, ELSE GO TO QF) 
 NO/DK  2 (MAKE CORRECTIONS) 
 REFUSE 9 (GO TO PERSUADER 2) 
------------------------------------------------------------------------------------------------------------ 
BASE: QB>4 
 
D. (IF HOUSEHOLD SIZE EXCEEDS "4" MEMBERS, ASK:) How many members of 
 your household are males 18 years old or older? 
 
 (RI:  ENTER NUMBER. ENTER 0 FOR NONE. ENTER RF FOR REFUSE.) 
------------------------------------------------------------------------------------------------------------ 
BASE: QB>4 
 
E. Then (CALCULATED DIFFERENCE BETWEEN HOUSEHOLD SIZE AND 
 NUMBER OF MALES) of the (NUMBER IN HOUSEHOLD) household 
 members (are/is) female.  Is this information correct? 
 
 YES    1     (GO TO QF) 
 NO/DK    2  (MAKE CORRECTIONS) 
 REFUSE   9  (GO TO PERSUADER 2) 
------------------------------------------------------------------------------------------------------------ 
 2
BASE: ALL RESPONDENTS 
 
F. May I speak to the (DESCRIPTION OF RANDOMLY SELECTED RESPONDENT 
 SUCH AS OLDEST/2ND YOUNGEST) (INSERT MALE, FEMALE or 
 PERSON) who is 18 years old or older in your household? 
 
 YES, SAME RESPONDENT    1 (GO TO QG) 
 NEW RESPONDENT COMES TO PHONE  2 (REINTRO., GO TO QF) 
 NOT AVAILABLE     3 (ARRANGE CALLBACK) 
 RESP. UNAVAILABLE DURING CALLING DATES 5 (GO TO CLOSE) 
 REFUSE      9 (GO TO PERSUADER 1) 
--------------------------------------------------------------------------------------------------------------------- 
PERSUADER 1:  Were doing a special telephone study today which will only take a  
   few minutes of your time.  We really appreciate your help. 
------------------------------------------------------------------------------------------------------------ 
PERSUADER 2:  We're asking this question only to be certain that we contact   
   persons of all age groups for this study. 
------------------------------------------------------------------------------------------------------------ 
BASE: ALL RESPONDENTS 
 
G. (ONCE DESIGNATED RESPONDENT IS ON-LINE, READ:) 
 
Thank you for agreeing to participate in this survey.  Today we will be asking you 
questions on your sources of information for national news, local news, and current 
affairs.  We are also interested in the amount of time you spend using these different 
sources.  Please remember, for some sources, you may only use that source in short 
sittings, but perhaps several times a day.  In answering these questions, please provide 
information on the total amount of time per week that you use these resources.   
 
 Also, before we begin I want to make a clear distinction between broadcast TV channels 
 and cable or satellite TV channels.  Broadcast TV channels are the channels that you 
 can receive for free over the air if you have good reception.  They are often the traditional 
 channels like ABC, NBC, CBS, or PBS.  These are often re-transmitted by the cable 
 company, but are nonetheless broadcast channels.  There are also cable and satellite TV 
 channels such as CNN, HBO, Disney Channel, Discovery Channel, or Cartoon Network 
 that you can only receive if you subscribe to either cable or satellite service. 
 3
BASE: ALL RESPONDENTS 
 
Q1. In an average week, how much time do you spend, in total, watching or listening to 
 broadcast television channels? 
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q1 NE 00 (WATCH BROADCAST) 
 
Q2. Which of the following types of information do you get from broadcast television 
 channels?  Examples of these channels would be ABC or CBS. 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT WATCH BROADCAST     00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q2 NE 00 (WATCH BROADCAST FOR INFO) 
 
Q3. In an average week, how much time do you spend, in total, watching or listening to 
broadcast television channels to get information on news, current affairs & local 
happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: ALL RESPONDENTS 
 
Q4.   Does your household subscribe to(INSERT FROM LIST)? 
 
     YES   1 
     NO   2 
    DON'T KNOW  8 
     REFUSE  9 
 
LIST ROTATE 
 
A. a cable television service 
B. a satellite TV service 
------------------------------------------------------------------------------------------------------------ 
 4
BASE: Q4A=1 OR Q4B=1 (SUBSCRIBERS TO CABLE OR SATELLITE TV) 
 
Q5. In an average week, how much time do you spend, in total, watching or listening to cable 
 or satellite TV channels. 
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q5 NE 00 (WATCH CABLE OR SATELLITE) 
 
Q6. Which of the following types of information do you get from cable or satellite TV 
 channels? Examples of these channels would be ESPN or CNN. 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT WATCH CABLE/SATELLITE     00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q6 NE 00 (WATCH CABLE/SATELLITE FOR INFO) 
 
Q7. In an average week, how much time do you spend, in total, watching or listening to cable 
or satellite TV channels to get information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 
 5
BASE: ALL RESPONDENTS 
 
Q8. Do you currently have internet access at home, at work, and/or another location? 
 
   (MULTIPLE RESPONSE) 
 
 NO ACCESS TO THE INTERNET 00 
 HOME     01 
 WRK     02 
 OTHER    77 (SPECIFY) 
 DONT KNOW    88 
 REFUSE    99 
--------------------------------------------------------------------------------------------------------------------- 
BASE: Q8=01 (INTERNET AT HOME) 
 
Q9. Which of the following types of internet connections do you have in your home?   
 
 (READ ENTIRE LIST)   (MULTIPLE RESPONSE) 
  
 Broadband cable service   01 
 DSL      02 
 Dial-up telephone service   03 
 OTHER     77 (SPECIFY) 
 DONT KNOW     88 
 REFUSE     99 
--------------------------------------------------------------------------------------------------------------------- 
 6
BASE: Q8 = 01 OR 02 OR 77 (INTERNET ACCESS) 
 
Q10. In an average week, how much time do you spend, in total, using the internet?   
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q10 NE 00 (USE THE INTERNET) 
 
Q11. Which of the following types of information do you get from the internet? 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT USE INTERNET      00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q11 NE 00 (USE INTERNET FOR INFO) 
 
Q12. In an average week, how much time do you spend, in total, using the internet to get 
information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 7
BASE: Q11 NE 00 (INTERNET FOR INFO) 
 
Q13. What is the name of the ONE internet site you use most often for news and current 
 affairs information? 
 
 (DONT READ)   (SINGLE RESPONSE) 
 
 ABCNEWS.COM    01 
 AOL.COM     02 
 AT&T.NET     03 
 CBSNEWS.COM    04 
 CN.COM     05 
 ESPN.COM     06 
 EXCITE.COM     07 
 FOXNEWS.COM    08 
 IWON.COM     09 
 MS.     10 
 MSNBC.COM     11 
 NETSCAPE.COM    12 
 NEWYORKTIMES.COM   13 
 USATODAY.COM    14 
 WALLSTREETJOURNAL.COM  15 
 WASHINGTONPOST.COM   16 
 YAHOO.COM     17 
 OTHER     77 (SPECIFY) 
 DONT KNOW     88 
 REFUSE     99 
--------------------------------------------------------------------------------------------------------------------- 
 8
BASE: Q11 NE 00 (INTERNET FOR INFO) 
 
Q14. And, what is the name of the internet website you use next most often for news and 
 current affairs information? 
 
 (DONT READ)    (SINGLE RESPONSE) 
 
 NONE      00 
 ABCNEWS.COM    01 
 AOL.COM     02 
 AT&T.NET     03 
 CBSNEWS.COM    04 
 CN.COM     05 
 ESPN.COM     06 
 EXCITE.COM     07 
 FOXNEWS.COM    08 
 IWON.COM     09 
 MS.     10 
 MSNBC.COM     11 
 NETSCAPE.COM    12 
 NEWYORKTIMES.COM   13 
 USATODAY.COM    14 
 WALLSTREETJOURNAL.COM  15 
 WASHINGTONPOST.COM   16 
 YAHOO.COM     17 
 OTHER     77 (SPECIFY) 
 DONT KNOW     88 
 REFUSE     99 
--------------------------------------------------------------------------------------------------------------------- 
 9
BASE: ALL RESPONDENTS 
 
Q15. In an average week, how much time do you spend, in total, reading daily local 
 newspapers?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q15 NE 00 (READ DAILY LOCAL NEWSPAPERS) 
 
Q16. Which of the following types of information do you get from reading daily local 
 newspapers? 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT READ DAILY LOCAL NEWSPAPERS   00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q16 NE 00 (DAILY LOCAL PAPERS FOR INFO) 
 
Q17. In an average week, how much time do you spend, in total, reading daily local 
 newspapers to get information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 10
BASE: ALL RESPONDENTS 
 
Q18. In an average week, how much time do you spend, in total, reading weekly local 
 newspapers?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q18 NE 00 (READ WEEKLY LOCAL NEWSPAPERS) 
 
Q19. Which of the following types of information do you get from weekly local newspapers? 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT READ WEEKLY LOCAL NEWSPAPERS   00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q19 NE 00 (WEEKLY LOCAL NEWSPAPERS FOR INFO) 
 
Q20. In an average week, how much time do you spend, in total, reading weekly local 
 newspapers to get information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 11
BASE: ALL RESPONDENTS 
 
Q21. In an average week, how much time do you spend, in total, reading daily 
 national newspapers like USA today, or the Wall Street Journal? 
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
 
------------------------------------------------------------------------------------------------------------ 
BASE: Q21 NE 00 (READ DAILY NATIONAL NEWSPAPERS) 
 
Q22. Which of the following types of information do you get from daily national 
 newspapers? 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT READ DAILY NATIONAL NEWSPAPERS   00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q22 NE 00  (DAILY NATIONAL NEWSPAPERS FOR INFO) 
 
Q23. In an average week, how much time do you spend, in total, reading daily 
 national newspapers to get information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 12
BASE: ALL RESPONDENTS 
 
Q24. In an average week, how much time do you spend, in total, listening to broadcast radio?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
BASE: Q24 NE 00 (LISTEN TO BROADCAST RADIO) 
 
Q25. Which of the following types of information do you get from broadcast radio? 
 
 (SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE) 
  
 DONT LISTEN TO BROADCAST RADIO    00 
 Emergencies        01 
 Classified Ads or Economic Opportunities    02 
 Local Cultural Events        03 
 Local News or Local Current Affairs     04 
 National or International News      05 
 Opinion or Commentary on News and Current Affairs   06 
 Sports         07 
 Weather and Traffic       08 
 OTHER      (SPECIFY) 77 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------------ 
BASE: Q25 NE 00  (BROADCAST RADIO FOR INFO) 
 
Q26. In an average week, how much time do you spend, in total, listening to broadcast radio 
 to get information on news, current affairs & local happenings?  
 
 RI: ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.   
  CONVERT HOURS TO MINUTES 
 
 NONE=00, DONT KNOW=DK, REFUSE=RF 
------------------------------------------------------------------------------------------------------------ 
 13
BASE: Q4A=1 OR Q4B=1 (SUBSCRIBE TO CABLE OR SATELLITE TV) 
 
Q27. Thinking again of your cable or satellite TV subscription, which of the following best 
 describes the level of subscription you currently receive in your household?  Do you 
 subscribe to? 
 
 (READ ENTIRE LIST)     (MULTIPLE RESPONSE) 
 
 A basic cable or satellite package, which mainly includes broadcast channels 
 like ABC and a small number of cable or satellite channels   01 
 
 An expanded package which includes broadcast channels, and a larger number  
 of cable or satellite channels like CNN      02 
 
 Or a premium package which includes broadcast channels, cable or satellite  
 channels and premium pay channels like Home Box Office    03 
 
 OTHER       (SPECIFY) 77 
 DONT KNOW         88 
 REFUSE         99 
--------------------------------------------------------------------------------------------------------------------- 
BASE: Q4A=1 OR Q4B=1 (CABLE/SATELLITE SUBSCRIBERS) 
 
Q28. If you would be reimbursed, are there any channels you would be interested in dropping 
from your service?  If yes, which channels would you be interested in dropping from your 
service if you could receive a reduction in the cost of your service?   
 
 (DONT READ)    (MULTIPLE RESPONSE) 
 
 NONE     00 HGTV    18 
 A&E (ARTS AND ENTERTAINMENT) 01 HISTORY CHANNEL  19 
 ABC     02ION/PAX   20 
 CS 3 LEARNIGCHANEL  21
INEMAX    04IFTME   22 
 CBC     05 MV    23
N 6NBC 4 
 COMEDY CENTRAL   07 PBS     25
 COURT V    08SHOWTIME   26 
 DISCOVERY CHANNEL   09 TBS    27
SNEY CHANEL   10TMC 8 
 EP     11 NT   29
 FOOD NETWORK   12 UPN    30 
 FOX     13 USA   31 
NEWS    14VHI 2
 FOX SPORTS NET   15 WGN    33 
 HALLMARK CHANNEL   16 OTHER  (SPECIFY) 77 
 HBO (HOME BOX OFFICE)  17 DONT KNOW   88 
       REFUSE   99 
--------------------------------------------------------------------------------------------------------------------- 
 
 
 
 14
BASE: ALL RESPONDENTS 
 
Q29. Are there any channels that you would like to receive, but do not currently subscribe to 
because you would have to subscribe to a larger package of channels?  If yes, which 
channels would you like to receive, but do not currently subscribe to because you would 
have to subscribe to a larger package of channels? 
  
 (DONT READ)    (MULTIPLE RESPONSE) 
 
 NONE     00 HGTV    18 
 A&E (ARTS AND ENTERTAINMENT) 01 HISTORY CHANNEL  19 
 ABC     02ION/PAX   20 
 CS 3 LEARNIGCHANEL  21
INEMAX    04IFTME   22 
 CBC     05 MV    23
N 6NBC 4 
 COMEDY CENTRAL   07 PBS     25
 COURT V    08SHOWTIME   26 
 DISCOVERY CHANNEL   09 TBS    27
SNEY CHANEL   10TMC 8 
 EP     11 NT   29
 FOOD NETWORK   12 UPN    30 
 FOX     13 USA   31 
NEWS    14VHI 2
 FOX SPORTS NET   15 WGN    33 
 HALLMARK CHANNEL   16 OTHER  (SPECIFY) 77 
 HBO (HOME BOX OFFICE)  17 DONT KNOW   88 
       REFUSE   99 
--------------------------------------------------------------------------------------------------------------------- 
 15
BASE: ALL RESPONDENTS 
 
Q30. Which ONE source do you consider the most important source of breaking news? 
 
 (READ LIST)     (SINGLE RESPONSE) 
 
 (SCRAMBLE/ROTATE 01-06) 
 
 Cable news channels such as CNN or MSNBC   01 
 Internet/Websites      02 
 Broadcast television stations such as ABC   03 
 Local newspapers      04 
National newspapers such as USA Today   05 
Radio stations      06 
 NONE        00 
 OTHER       77 (SPECIFY) 
 DONT KNOW       88 
 REFUSE       99 
 
--------------------------------------------------------------------------------------------------------------------- 
BASE: Q30 NE 00  (HAVE A SOURCE OF BREAKING NEWS) 
 
Q31. Which source would you consider the second most important source for breaking news? 
 
 (DONT READ)     (SINGLE RESPONSE) 
 
 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC  01 
 INTERNET/WEBSITES      02 
 BROADCAST TELEVISION STATIONS SUCH AS ABC  03 
 LOCAL NEWSPAPERS      04 
 NATIONAL NEWSPAPERS SUCH AS USA TODAY   05 
 RADIO STATIONS       06 
 NONE         00 
 OTHER        77  (SPECIFY) 
 DONT KNOW        88 
 REFUSE        99 
------------------------------------------------------------------------------------------------------ 
 16
BASE: ALL RESPONDENTS 
 
Q32. Which ONE source do you consider the most important source for more in-depth 
 information on specific news and current affairs topics? 
 
 (READ LIST)     (SINGLE RESPONSE) 
 
 (SCRAMBLE/ROTATE 01-06) 
 
 Cable news channels such as CNN or MSNBC   01 
 Internet/Websites      02 
 Broadcast television stations such as ABC   03 
 Local newspapers      04 
 National newspapers      05 
 Radio stations       06 
 NONE        00 
 OTHER       77 (SPECIFY) 
 DONT KNOW       88 
 REFUSE       99 
 
-------------------------------------------------------------------------------------------------------------------- 
BASE: Q32 NE 00  (HAVE A SOURCE OF INDEPTH INFORMATION) 
 
Q33. Which source do you consider the second most important for more in-depth 
 information on specific news and current affairs topics? 
 
 (DONT READ)     (SINGLE RESPONSE) 
 
 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC  01 
 INTERNET/WEBSITES      02 
 BROADCAST TELEVISION STATIONS SUCH AS ABC  03 
 LOCAL NEWSPAPERS      04 
 NATIONAL NEWSPAPERS SUCH AS USA TODAY   05 
 RADIO STATIONS       06 
 NONE         00 
 OTHER        77  (SPECIFY) 
 DONT KNOW        88 
 REFUSE        99 
--------------------------------------------------------------------------------------------------------------------- 
 17
BASE: ALL RESPONDENTS 
 
Q34. Which ONE source do you consider the most important source of local news and 
 current affairs? 
 
 (READ LIST)     (SINGLE RESPONSE) 
 
 (SCRAMBLE/ROTATE 01-06) 
 
 Cable news channels such as CNN or MSNBC   01 
 Internet/Websites      02 
 Broadcast television stations such as ABC   03 
 Local newspapers      04 
 National newspapers such as USA Today   05 
 Radio stations       06 
 NONE        00 
 OTHER       77 (SPECIFY) 
 DONT KNOW       88 
 REFUSE       99 
--------------------------------------------------------------------------------------------------------------------- 
BASE: Q34 NE 00  (HAVE A SOURCE OF LOCAL NEWS/CURRENT AFFAIRS) 
 
Q35. Which source do you consider the second most important for local news and current 
 affairs? 
 
 (DONT READ)     (SINGLE RESPONSE) 
 
 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC  01 
 INTERNET/WEBSITES      02 
 BROADCAST TELEVISION STATIONS SUCH AS ABC  03 
 LOCAL NEWSPAPERS      04 
 NATIONAL NEWSPAPERS SUCH AS USA TODAY   05 
 RADIO STATIONS       06 
 NONE         00 
 OTHER        77  (SPECIFY) 
 DONT KNOW        88 
 REFUSE        99 
--------------------------------------------------------------------------------------------------------------------- 
 18
BASE: ALL RESPONDENTS 
 
Q36. Which ONE source do you consider the most important source of national news and 
 current affairs? 
 
 (READ LIST)     (SINGLE RESPONSE) 
 
 (SCRAMBLE/ROTATE 01-06) 
 
 Cable news channels such as CNN or MSNBC   01 
 Internet/Websites      02 
 Broadcast television stations such as ABC   03 
 Local newspapers      04 
 National newspapers such as USA Today   05 
 Radio stations       06 
 NONE        00 
 OTHER       77 (SPECIFY) 
 DONT KNOW       88 
 REFUSE       99 
-------------------------------------------------------------------------------------------------------------------- 
BASE: Q36 NE 00  (HAVE A SOURCE OF NATL NEWS/CURRENT AFFAIRS) 
 
Q37. Which source do you consider the second most important for national news and current 
 affairs? 
 
 (DONT READ)     (SINGLE RESPONSE) 
 
 CABLE NEWS CHANNELS SUCH AS CNN OR MSNBC  01 
 INTERNET/WEBSITES      02 
 BROADCAST TELEVISION STATIONS SUCH AS ABC  03 
 LOCAL NEWSPAPERS      04 
 NATIONAL NEWSPAPERS such as USA Today   05 
 RADIO STATIONS       06 
 NONE         00 
 OTHER        77  (SPECIFY) 
 DONT KNOW        88 
 REFUSE        99 
--------------------------------------------------------------------------------------------------------------------- 
 19
BASE: ALL RESPONDENTS 
 
For statistical reasons, the following demographic information for you and your household would 
be helpful to us.  The information will be treated confidentially and will only be used to group 
your answers with other households. 
 
Q38. What is the highest level of school you have completed or the highest degree received? 
 
 (READ LIST) 
 
     Grammar school or less      01 
     Some high school      02 
     High school graduate or equivalent  (EX: GED)  03 
     Some college but no degree     04 
 Associate degree in college or equivalent   05 
     Bachelor's Degree (BA, AB, BS)    06 
 Higher Degree (Such as Master's, Professional or Doctorate) 07 
 DON'T KNOW       88 
 REFUSE       99 
--------------------------------------------------------------------------------------------------------------------- 
BASE: ALL RESPONDENTS 
 
Q39. Which of the following income ranges best describes the total yearly income before taxes 
 of all members of your household combined?  Please include income of all members of 
 your household. 
 
     (READ LIST) 
 
     Under $20,000   01 
 $20,000 to less than $40,000 02 
     $40,000 to less than $60,000 03 
     $60,000 to less than $80,000 04 
 $80,000 to less than $100,000 05 
 $100,000 to less than $150,000 06 
 $150,000 to less than $250,000 07 
 $250,000 or more  08 
 DON'T KNOW   88 
 REFUSE   99 
BASE: ALL RESPONDENTS 
 
Q40. Is this residence in a? 
 
 (READ LIST)   (SINGLE RESPONSE) 
 
 City     1 
 Suburb     2 
 Town     3 
 Or a rural area    4 
 OTHER    7 (SPECIFY) 
 DONT KNOW    8 
 REFUSE    9 
 20
BASE: ALL RESPONDENTS 
 
Q41. What is your race?  Are you...? 
  
 (READ LIST) 
 
 White      1 
 African American or Black   2 
American Indian, Eskimo or Aleut  3 
Asian or Pacific Islander   4 
Or Another Race    7 (SPECIFY) 
 DON'T KNOW     8 
 REFUSE     9 
--------------------------------------------------------------------------------------------------------------------- 
BASE: ALL RESPONDENTS 
 
Q42m.   In what month were you born? 
Q42Y.   And in what year were you born? 
 
 (RI: ENTER 2-DIGIT MONTH AND 4-DIGIT YEAR. ENTER RF FOR REFUSE.)   
BASE: ALL RESPONDENTS 
 
Q43. (RI: ENTER RESPONDENT GENDER) 
 
 MALE   1 
 FEMALE  2 
--------------------------------------------------------------------------------------------------------------------- 
CLOSE: 
 
Again, my name is (INSERT FIRST AND LAST NAME), and I want to thank you for taking part 
in our survey.  Good-bye. 
--------------------------------------------------------------------------------------------------------------------- 
 
 -19-
 VII. Report Table Specifications
 
 -20-
 
 
 
Report Table Specifications 
 
Bannerpoint     Defintion 
   
TOTAL     Total Respondents 18+ years of age