"Maintaining Sir Winston Churchill's
Leadership Legacy
for the Benefits of 
Future Generations."

Picture of Winston Churchill

Ian Hutchison 

Churchill Leadership Ltd. 
52 Upper Brook Street 
LONDON 
W1K 2BU 


Churchill Leadership Workshop


Visionary Leadership


Ian Hutchison


Image of COPS 2006 Conference flyer


Objectives


Introduction to Churchill Leadership
&
Overview of the Module  Visionary Leadership


Handout



Churchill Leadership Ltd.


A worldwide education and business Leadership training Organisation, 
with offices in the USA and London, focused on: 

Maintaining Sir Winston Churchills Leadership 
Legacy for the Benefit of Future Generations 

. 
Founded in 2003 by Celia Sandys 

. 
Author of 

We Shall Not Fail the Inspiring Leadership of Winston Churchill 

. Winston Churchills granddaughter 

Copyright  Churchill Leadership 2006. All Rights Reserved. 

Picture of Celia Sandys' book entitled "We Shall Not Fail...the Inspiring Leadership of Winston Churchill"

Picture of Celia Sandys


Inspiration for Todays Leaders


Picture of Former Mayor of New York Rudolph Giuliani

 there is nothing more inspirational than the speeches and reflections of Winston Churchill 

Rudolph Giuliani, former Mayor of New York 


Who Was Winston Churchill?


Picture of Winston Churchill as a young man


Who Was Winston Churchill?


Various pictures of Winston Churchill through the years of his life


Who Was Winston Churchill?


Key characteristic of Winston Churchill was his ability


 to inspire others 

. 
Consider the following: 

. 
Europe had succumbed to Hitler; the British people wanted appeasement to avoid devastation 
. 
During the height of the London bombing, civilian casualties hit 6,000 people a day 
. 
The UK had experienced some major military defeats 
. 
He had not yet gained agreement from the US to enter the war. 



Who Was Winston Churchill?


. 
Yet, Churchill inspired a nation, perhaps the world, to continue to 
endure the suffering and fight on 

. 
Churchill inspired confidence in the ability to win 

. 
Churchill inspired people to make unusual sacrifices to achieve his 
well communicated vision. 

Copyright  Churchill Leadership 2006. All Rights Reserved. 

Picture of Winston Churchill with the peace sign hand gesture


Who Was Winston Churchill?


Inspiring Leader 

. 
Man of the Year for Time Magazine, 6/1/1941 

Images of two covers of the Time Magazine with Chuchill's picture on them. 

.
Man of the Half Century for Time Magazine, 2/1/1950 
. 
No.1 Leader in the millennium edition of Time Magazine 
. 
Voted Greatest Briton ever, by BBC poll 1999 
. 
AOL Survey: all-time inspirational hero  March 2006. 



Honorary US Citizens

Humanity has won its battle. 
Liberty now has a country.

Pictures of Churchill and Lafayette (French Solider & Statesman)

In 1777 he was assigned to the staff of George Washington as a Major 
General to fight in the revolution against the British. Served with 
distinction. After the British surrender at Yorktown, he returned home 
to Paris and had become a hero to the new nation.


.
Inspiration for Todays Leaders?


When asked What leaders do you admire?
Larry Ellison responded: Certainly Winston Churchill was
one of the greatest people in the twentieth century.


 CEO of Oracle 

When asked, If you could be any part of history? 
Pete Magowan replied: My favorite guy in history 
is Winston Churchill. 

President of SF Giants Baseball, former CEO of Safeway 


Inspiration for Todays Leaders


Winston Churchill was one of the most 
progressive leaders the world has ever seen.

 Nelson Mandela 


His Life


Picture of Winston Churchill as a little boy


Parents


Pictures of Churchill's mother, Jennie Jerome, and father, Lord Randolph Spencer Churchill

Jennie Jerome (1854-1921)
Born in Brooklyn

Lord Randolph Spencer Churchill (1849-1895)

"If my father had been American and my mother British, instead 
of the other way round, I might have got here on my own." 

His first address to the U.S. Congress in 1941 

Copyright  Churchill Leadership 2006. All Rights Reserved. 


Politician


 
Member of Parliament 
1900 @ age 26  Over 60 years 

. 
Colonial Undersecretary 1905-1908 
. 
President of the Board of Trade 1908-1910 
. 
Home Secretary 1910-1911 
. 
First Lord of Admiralty 1911-1915 
. 
Minister of Munitions 1917-1919 
. 
Secretary of State for War and Air 1919-1921 
. 
Colonial Secretary 1921-1922 
. 
Chancellor of the Exchequer 1924-1929 
. 
First Lord of the Admiralty 1939-1940 
. 
Prime Minister 1940-1945 
. 
Prime Minister 1951-1955 



Military Officer


. 
Graduate of RMA Sandhurst (1895) 
. Rode in last British cavalry charge 
At Omdurman in Sudan (1898) 
. War Hero in Boer war (1899) 
- Boer war as war correspondent 
- Rescued soldiers, was captured and escaped 
. WWI Officer  Trench warfare 
. Held multiple political offices connected with military 

Picture of Churchill in the war


Great Orator


Never in the field of human conflict was so much owed 
by so many to so few. Winston Churchill, 1945 

Never was so much owed by so many to the 
words of Winston Churchill. Washington Post, 2001 

Picture of Churchill making a speech


Distinguished Author


. Winner of the Nobel Prize for Literature (1953)


. Author of: 44 books 
800 Articles 
Speeches (18 volumes published) 

Picture of Churchill writing with a cigar in his mouth


Builder of Alliances


. A Difficult Stalin
. A Reluctant Roosevelt 
. Members of a divided Parliament 
. Internal team of personal staff 

Picture of Churchill talking to other political figures


Churchill -the man


. Husband  Pug and Kitten 
. Father  five children 
. Grandfather  beloved Grand Papa 
. Painter 
. Traveller 
. Unique 

picture of a painting by Winston Churchill


Who was Winston Churchill?


Winston Churchill was human, with human failings 


. Experienced public defeat / failure 

- 
The disastrous Dardanelles campaign in 1914 
- 
His Wilderness Years in 1930s 
- 
Lost the 1945 General Election 


. Controversial in public affairs 

- 
Suffragettes  Pankhurst family 
- 
Irish -Black and Tans 
- 
Miners  Safety & working hours 


.Controversial in his private affairs 

- 
Smoker - Cigars 
- 
Drinker  Scotch, Champagne 
- 
Dictating in his bathrobe 


A painting of Winston Churchill


Learning from Churchill


Picture of Churchill standing with other important figures shaking hands


Learning from Churchill


Leadership Principles 
and 
Specific behaviours 


Visionary Leadership

Inspiring Others to Action 
The Power of Communication 
Taking Action and Getting Results 
Championing Change & Innovation 
Courage & Integrity 
Building Alliances 
Passion & Determination 


Learning from Churchill


Leadership is using your personal power
to win the hearts and minds of people
to achieve a common purpose


The Leadership Trust 


Learning from Churchill


The conference theme, Leading The Way To A Safer 
Nation, is to remind us that leadership can be exhibited at all 
levels. Whether its from a line level officer taking charge of 
an incident in a neighborhood, to a Chief or Sheriff managing 
a Department, or a concerned citizen, we all have an 
opportunity to be a leader.

 Carl R Peed 
Director 
Office of Community Orientated Policing Services 


Learning from Churchill


Leadership is about Behaviour.


You cant talk your way into leadership, you must
demonstrate it with your actions your behaviour.


You know it when you see it!



Learning from Churchill


Leadership is about You.


Leadership is finding the leader within yourself.



Learning from Churchill


Core Beliefs: 

. Leadership is about your behaviour. 
. Leadership is about you. 
. Leadership skills can be developed. 


Learning from Churchill


Authentic Power 
-Inspire 
-Individual chooses to follow 
-Vision-based 
-Internally controlled 

Positional Power 
-Use of force 
-Rules 
-Fear-based 
-Externally controlled 


Learning from Churchill


Picture of Winston Churchill wearing a hat

I felt as if I were walking with destiny, and
that all my past life had been but a 
preparation for this hour and for this trial.


 10th May 1940 
King George VI invited him to become PM 

Copyright  Churchill Leadership 2006. All Rights Reserved. 


Picture of Winston Churchill waving the peace sign

Module


Visionary Leadership



Visionary Leadership


By the end of this module you will be able to: 

. 
Describe the Churchillian Principles of Visionary 
Leadership 
. 
Provide visionary leadership to your organisation / team 
. 
Reference examples of visionary leadership from 
Churchill and from current leaders 

. 
Develop specific visionary leadership action plans for 
your environment to increase clarity of purpose and 
united efforts 

. 
Assess your current visionary leadership skills. 


Module Structure


. 
Churchill Leadership Principles 

- 
Specific behaviours that exemplify visionary leadership 
- 
Disciplined and time proven 

. 
Examples from Churchill and current leaders 
- 
Real-life models 
- 
Behaviours, not just theory 

. 
Application to your environment 
- 
Team and individual exercises 
- 
Interactive sessions 
- 
Sharing of successes and lessons learned 

. 
Self-assessment and creation of an activity plan. 



Motivation & Visionary Leadership


What motivates members of your team?


Financial reward
Recognition
Sense of Achievement
Promotion


What motivates YOU?



Motivation & Visionary Leadership


Motivated Employees: 

. 
Understand the present condition, the immediate goals, 
and have a vision for a future that is better 
. 
Understand how their work contributes to the goals 
. 
Believe there is hope in achieving the goals 
. 
Believe that the necessary effort will be worth it. 



Organisational Visionary Leadership


Cascading Vision and Goals 


Organisation Vision 

.Department DepartmentGoals 
.Department 
.Goals Goals
-Individual 
Goals 

-Individual 
Goals 


Visionary Leadership


Leaders provide an understanding of the present condition
and a offer a vision for a better future.


Situational Vision


??? 

.Vision  Better Future 
.Goals 
.Actions 


What is Visionary Leadership?


Visionary Leaders: 

. Answer the questions 
Where are we going? 
What are we trying to do? 
Why? 

. Inspire others to action with a common vision
. Respond to current situations with vision in mind
. Keep the team tactical actions in alignment with organisational strategic goals
. Anticipate what will be needed



Churchill Principles for Visionary Leadership


. Share the current realities accurately 
. Invoke an image of a better future 
. Answer where we are going? and allow others (specialists) contribute 
. Anticipate what will be needed 
. Use vision to guide your tactical decisions. 


Churchills Example as Visionary Leader


Churchills speech to House of Commons, after becoming Britains
Prime Minister in May 1940 

Blood Toil, Tears and Sweat 

Listen for: 

. 
Sharing current realities 
. 
Provide a better future 
. 
Where are we going 
. 
Anticipate what will be needed 



Analysis of Blood Toil, Tears and Sweat

. 
Share the current realities accurately 
. 
Invoke an image of a better future 
. 
Answer where we are going and allow 
others (specialists) to contribute 

. 
Anticipate what will be needed 

. 
Use vision to guide your tactical decisions.



Churchills Example as Visionary Leader


Churchill speech on 4th June 1940, House of Commons


Listen for: 

. 
Sharing of the current reality 
. 
Providing a better future view 
. 
Answering what are we going to do 

Another picture of Winston Churchill


Analysis of House of Commons Speech


. 
Share the current realities accurately 
. 
Invoke an image of a better future 
. 
Answer where we are going and allow 
others (specialists) to contribute 

. 
Anticipate what will be needed 

. 
Use vision to guide your tactical decisions.



Business Visionary Leadership


Steve Ballmer, CEO of Microsoft, September 2003
From a speech on internet security in Santa Clara, CA:


Innovation or Stagnation: the Technology Industry 
at Crossroads. 

Look for: 

. 
Better view of the future. 
. 
What Microsoft is planning to do. 
. 
Anticipation of what will be required
from others



Analysis of Steve Ballmers Speech


. 
Share the current realities accurately 
. 
Invoke an image of a better future 
. 
Answer where we are going and allow 
others (specialists) to contribute 

. 
Anticipate what will be needed 

. 
Use vision to guide your tactical decisions.



Visionary Leadership


Baroness Valerie Amos


Valerie Amos was the first black woman Cabinet Minister,
first black woman peer and recently appointed Leader
of the House of Lords. Created a life peer in 1997 she is 
a working peer and is currently Secretary of State
for International Affairs.


Look at the structure of one of her speeches to the EEC on her Vision: 

European Development Cooperation to 2010:
What scenarios for the future?


Dated 9 July 2003 


Baroness Valerie Amos




Section headings of her speech : 
. 
Context 

Share Current Realities accurately: 
the EU spent 7.7b but it spent 169 times 
more per person in the Middle East and 
North Africa than on South Asia, or 18.2 
times more than sub-sahara Africa, the two 
regions where most of the poor live 

- 
Millenium Development goals 
- 
Europes Key Role 
- 
Current Situation 

(Same Discription as under Context)

- 
Two Key Challenges 

 but we need to go further, be more 
ambitious. There are 2 key challenges  
implementation of a coherent devt policy 
 and a devt co-operation system that 
works effectively 

- 
Scenarios 

. 
Vision for the future 

my Vision for the future  
 High priority given to Millenium Devt Goals 
 Policy coherence to be top of the agenda 
 Focus more on large numbers of poor people 
 Efficient aid delivery 

. 
Roadmap 

She outlined Where are we going? : 
1. Enlargement 2. Convention 3. Finance 4. New Commission 

. 
Conclusion 



Team Exercise - Applying the Principles


 The new IT System 

You have just been informed that a new IT system is about to be introduced to
your department. The long term benefits will be significant; a great deal of
paperwork and time will be saved and the entire operating system will become
more efficient. You are excited about the new project, you have been lobbying
for this for quite some time. You have done a considerable amount of research
about the best system to select and are particularly pleased that your
recommendations have been followed. You therefore feel a great sense of
ownership and responsibility.

At the same time you are aware that to implement this new process will require
a considerable amount of re training. During the period when people are
becoming familiar with the new system the savings on time could be minimal 
in fact workload could increase in the short-term. The benefits of this new 
system might therefore not be visible for some time and due to the amount of
work involved the entire implementation process could be met with some
hostility. You are also aware that there have been negative rumours about the
possibility of what the new IT system would be used for  namely that people
are fearful that once the system is operational it will result in staffing cuts. 

Handout Page 6 

Copyright  Churchill Leadership 2006. All Rights Reserved. 


Team Exercise - Applying the Principles


Prepare a Visionary Message using the Churchillian Principles: 

You need to motivate your team to cooperate with the implementation of the new IT System: 

Two goals: 

. 
To get your team to embrace the positive benefits of the new system 
. 
To be motivated to spend time on training, reassuring them that a more 
efficient operating system will not threaten jobs

 Where do you start? 
What needs to be included in your message?



Remember to use the Churchill Principles


. Share the current realities accurately 
. Invoke an image of a better future 
. Answer where we are going? and allow others 
(specialists) to contribute 
. Anticipate what will be needed 
. Use vision to guide your tactical decisions. 


Visionary Leadership Example


I am very happy to announce that the budget has finally been approved for the implementation of a new IT system 
throughout the division. As many of you know this is something I have been requesting for quite sometime and 
something I have researched very thoroughly. I am naturally delighted to be informing you that not only will we 
be implementing the system but following my recommendation we will be installing JCN software. Obviously it 
will take time for everyone to familiarise themselves with the new system and I would like to reassure you all 
that we will be providing excellent training and support to expedite this process, the details of which I will come 
to in a moment 

I believe JCN offers us the very best solution available in terms of efficiency, ease of use and ease of 
understanding, in my view it is the most advanced process on the market. I am thrilled that it has been 
selected. 

The new software will be delivered next Tuesday and we intend to introduce it on a department by department 
basis. We will be providing a thorough and comprehensive training programme for all staff. We dont want 
anyone to become overwhelmed. The success of this implementation will be dependent on your commitment 
to undergo this training and willingness to participate in the sometimes arduous but very necessary learning 
curve of a new system. Like any new process I am sure we will face our share of initial hick-ups. However, the 
support and backup we have available is exceptional. All of our trainers have implemented this process in 
departments/divisions which are almost identical to ours and people have been impressed by how quickly and 
smoothly the implementation process has been achieved. 

Once operational, the long term benefits are going to be considerable. Every one of you will have 24 hour wireless 
access to the entire data base and as most of you are field operatives this will save considerable amounts of 
time. I am asking each of you to embrace this with as much enthusiasm as myself. You have my personal 
assurance that not only will your daily operations be greatly improved and enhanced, each one of you is going 
to become more efficient and effective than you ever thought possible! I wish to reassure you that in no way 
will this result in a shrinking of staff our aim isnt for technology to replace people but for people to become 
more effective as a result of technology. Good Luck! 

Copyright  Churchill Leadership 2006. All Rights Reserved. 


Individual Exercise  Your Team


. Describe your current realities

- 
No marketing spin 
- 
Make sense of recent events 
- 
Clear up any confusion 


. Provide a better future view 

- 
What are you trying to do? 
- 
What are the goals? 
- 
What does success look like? 



Personal Journal


. 
Additional component to the classroom experience 

. 
Self-Assessment for each leadership skill and leadership 
characteristic 

. 
Opportunity to create your own leadership development 
plan 


Personal Journal


Visionary Leadership (10 Questions) 

Rate the following statements on a scale of 1 - 5 where 1 = totally disagree, 2 = somewhat disagree, 
3 = neither agree nor disagree, 4 = somewhat agree and 5 = totally agree. 

1. 
I can explain the current realities of my organisation. I understand where we are now.
1 2 3 4 5 

What actions can I take to make this clearer to me? 

2. 
I can explain my organisations vision  I know what we are trying to achieve.
1 2 3 4 5 

What actions can I take to make this clearer to me? 

3. 
I understand how my role and my teams role contribute to the organisations 
goals? 
1 2 3 4 5

How do I / my team contribute to the organisations goals? 
What actions can I take to make this clearer to me?

4. 
I have communicated to my team what we are trying to achieve? 
1 2 3 4 5

When? How? How often? What would the team say? 


Personal Assessment  A visual view


A circle chart for Personal Assessment with the categories: 
Change & Innovation, Courage & Integrity, Passion & Determination,
Visionary, Inspirational, Communication, Action & Results and Alliances 


Personal Assessment  A visual view


A circle chart for Personal Assessment showing an example of how it is read
of 
two lowest 
scores 


Churchills sense of Humour


. Must you fall asleep when I am speaking. 

No Sir, its purely voluntary 

. 
If you could not be who you are, who would you like to be? 

Mrs Churchills second husband 

. 
Hey fatso, wheres the john? 

Down the corridor, turn leftIts marked Gentlemen, 
but dont let that put you off! 


Summary


Introduction to Churchill Leadership
&
Overview of the Module  Visionary Leadership



The End?


This is not the end. It is not even the beginning of the end. 
But it is, perhaps, the end of the beginning.