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FOLIAGE, FLORICULTURE
   AND CUT GREENS
                                                                   May 2003

    Florida Agricultural Statistics Service   |  1222 Woodward Street
               |  Orlando, Florida 32803   |  407 / 648-6013
       -------------------------------------------------------------

                               FOLIAGE PLANTS

  Florida leads the Nation in sales of potted foliage for indoor use and
foliage hanging baskets with sales of $459.7 million during 2002, up five
percent or $20 million from the $439.7 million sold in 2001. Potted foliage
sales accounted for $422.5 million of the 2002 total while the sales of
foliage hanging baskets totaled $37.2 million. During 2001 potted foliage
sales totaled a little over $409.5 million while sales of hanging baskets
totaled $30.2 million. Florida's 397 commercial foliage growers used over
193.7 million square feet to produce foliage during 2002, up one percent
from the comparable 2001 area of 191.0 million square feet. The 99 firms
whose sales of foliage totaled a million dollars or more in 2002 accounted
for 75 percent of all sales or $346.3 million. During 2001, 99 growers with
foliage sales of a million or more accounted for almost 73 percent of all
foliage sales. Producers in the million dollar sales or more category used
131.5 million square feet of produce potted foliage during 2002 compared
with 124.5 million square feet the previous year.
  Foliage gross sales in the southeast, which includes the counties of
Broward, Dade, and Palm Beach, totaled $260.1 million during 2002 which
represents about 57 percent of all 2002 foliage sales. Southeastern growers
used 145.4 million square feet to produce the 2002 potted foliage crop,
down slightly from the previous year. The Apopka area, which includes the
counties of Lake, Orange, and Seminole, sold foliage worth$166.0 million
during 2002 which is 36 percent of all 2002 foliage sales. Apopka producers
used almost 31.0 million square feet, up thirteen percent from the previous
year.

      TOPICS IN THIS REPORT         Number of firms      Value of Sales
      for Firms with . . .          2001      2002       2001      2002

                                                         Million dollars
 $10,000 or more sales 1/             1,067        991     839.8     877.0
 $100,000 or more sales 2/              656        647     818.7     860.1
 Foliage Plants                         408        397     439.7     459.7
 Cut Cultivated Greens                  124        131      87.8      86.3
 Potted Flowering Plants                121        110      88.4      95.7
 Bedding Plants 3/                      139        119     106.3     120.7
 Cut Flowers                             15         16      23.6      24.7
 Propagative Materials                   NA         NA      72.8      73.0
 1/ Estimates by product not available. Sales for growers below $100,000
 estimated by multiplying the number of firms in each sales category by
 the mid-point of each dollar value range.
 2/ Product sales may not add to total due to rounding.
 3/ Includes Annual Bedding Plants and Herbaceous Perennials.
 NA - Not available.

 FOLIAGE PLANTS: Number of commercial producers with $100,000 plus sales of all floriculture
                                    products, square feet
     in production, and value of sales, by area and size group, 2001 and 2002, FLORIDA

                     Number of          Square feet in production 1/         Value of sales
                      firms     Covered area    Open area      Total area          2/
                     2001 2002  2001    2002   2001   2002    2001    2002    2001    2002
 Area                 Number                   1,000 square feet              1,000 dollars
   Apopka 3/          187 189   27,374  29,265    120  1,708  27,494  30,973 137,841 166,033
   Southeast 4/       166  157  90,234  90,358 55,702 55,040 145,936 145,398 253,674 260,068
     Other             55   51  15,463  13,774  2,155  3,601  17,618  17,375  30,170  33,592
   All Areas          408  397 133,071 133,397 57,977 60,349 191,048 193,746 439,698 459,693
 Sales Categories
   $1-$99,999 5/       21   18     256     345      1     54     257     399     744     587
   $100,000-$249,999  116  111  10,480   8,391  3,991  4,542  14,471  12,933  21,514  19,863
   $250,000-$499,999   97   95  14,466  12,947  5,115  4,075  19,581  17,022  39,869  36,756
   $500,000-$999,999   75   74  21,346  20,961 10,911 10,923  32,257  31,884  57,273  56,162
   $1,000,000-& over   99   99  86,523  90,753 37,959 40,755 124,482 131,508 320,298 346,325
 All sales
 categories           408  397 133,071 133,397 57,977 60,349 191,048 193,746 439,698 459,693
 1/ Square footage utilized for producing both hanging baskets and potted foliage was
 counted only once. However, for those firms having some area exclusively for hanging
 baskets, the questionnaire design did not have sufficient detail to pick up this portion of
 the hanging basket area.
 2/ Equivalent gross wholesale value of all sales. May not compare with previous years
 values which were value less the cost of propagative material.
 3/ Includes Lake, Orange, and Seminole counties. 4/ Includes Broward, Dade, and Palm Beach
 counties.
 5/ This group includes firms that had over $100,000 in value of total sales from all
 nursery products included in the survey but had sales of less than $100,000 for foliage
 plants.

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       GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

                   Wholesale value of all products, foliage, and cut flowers,
                              2001 and 2002 in selected States 1/
                                                 Foliage Plants
                      All                                                           All Cut
    State          Products                                          Hanging       Flowers
  (Rank) 2/                        All Foliage    Potted Foliage    Baskets
                2001      2002     2001    2002    2001    2002   2001   2002    2001    2002
                                                1,000 dollars
 FLORIDA (2)    818,702   860,148 439,698 459,693 409,537 422,495 30,161 37,198  23,611  24,679
 California
 (1)            985,795   948,629  96,613  90,412  80,387  76,492 16,226 13,920 286,755 278,581
 Michigan (3)   263,158   298,588   3,531   3,644   2,016   2,061  1,515  1,583   8,119   8,298
 Texas (4)      246,764   267,184  16,637  18,032  11,276  11,381  5,361  6,651     692      3/
 Ohio (5)       176,005   170,842   6,292   6,248   4,005   3,546  2,287  2,702   2,894      3/
 New York (6)   150,499   167,424   2,466   3,778   1,389   2,755  1,077  1,023   4,506   5,676
 Pennsylvania
 (7)            158,920   156,134   3,394   4,242   2,213   2,568  1,181  1,674   4,587   3,773
 North
 Carolina (8)   152,514   153,374   8,673   6,353   2,147   2,165  6,526  4,188   2,994   3,042
 New Jersey
 (9)            129,384   137,934   5,552   5,754   4,601   4,952    951    802   8,533   8,155
 Washington
 (10)            92,474    98,908   1,776   1,481   1,210   1,089    566    392  18,857  17,619
 Illinois
 (11)           108,938    97,624   3,114   2,220   1,618   1,192  1,496  1,028   1,127     879
 South
 Carolina
 (12)            76,789    92,401   1,122   1,417     478      3/    644    878      3/      3/
 Oregon (13)     80,041    82,638   1,297   2,031      3/      3/    574    687  10,698  10,127
 Connecticut
 (14)            72,300    75,533   1,356   1,728     648   1,423    708    305     990     913
 Virginia
 (15)            71,997    73,453     926   1,316     313     730    613    586      3/      3/
 Hawaii (22)     58,008    61,187  18,381  14,250  18,262  14,089    119    161  15,206  17,648
 36 States    4,496,225 4,622,197 650,590 663,052 568,668 576,241 81,922 86,811 418,103 410,015

                  Wholesale value of bedding plants and potted flowering plants,
                               2001 and 2002 in selected States 1/
                            Bedding/Garden Plants                    Flowering Potted Plants

    State       Annual Bedding/     Herbaceous      Flowering      All Flowering
  (Rank) 2/     Garden Plants       Perennial     Hanging Baskets Potted Plants    Poinsettias
                                                        4/
                2001      2002     2001    2002    2001    2002    2001    2002    2001    2002
                                                 1,000 dollars
 FLORIDA (2)     91,386   101,363  14,917  19,353   7,170   6,534  88,448  95,663  13,925  11,675
 California
 (1)            254,102   251,006  49,006  50,377   7,795   9,979 213,163 197,940  40,933  38,077
 Michigan (3)   143,330   153,692  44,886  56,935  19,361  23,872  29,447  30,660  13,605  13,181
 Texas (4)      154,901   164,467  23,985  32,594  16,603  14,837  37,712  36,301  13,713  14,612
 Ohio (5)       104,254    98,297  31,483  36,313  18,147  20,928  26,112  24,367  14,354  13,304
 New York (6)    72,027    81,505  25,340  22,554  10,583  12,862  40,167  47,114  12,638  12,599
 Pennsylvania
 (7)             61,113    59,715  16,133  15,968  12,970  12,649  42,571  42,901  15,093  14,592
 North
 Carolina (8)    78,044    73,804  23,709  23,708  16,677  14,759  36,273  43,665  16,247  17,553
 New Jersey
 (9)             51,094    52,419  23,896  27,965   9,916   9,782  28,789  30,826   9,938   9,600
 Washington
 (10)            52,910    43,442   5,172  16,017   5,457   5,585   8,596   8,614   5,711   5,466
 Illinois
 (11)            56,250    47,161  19,249  23,115   6,217   9,009  26,421  20,638   9,815   9,625
 South
 Carolina
 (12)            14,254    13,668  53,399  65,776   1,863   2,112   8,014  11,540   2,929   2,910
 Oregon (13)     25,787    27,070   9,688  10,797   3,765   3,194  28,409  19,547   3,080   2,418
 Connecticut
 (14)            30,466    30,465  26,486  30,537   4,038   4,643  11,954  11,461   5,544   5,685
 Virginia
 (15)            31,083    33,097  16,259  17,864   5,168   4,549  23,729  21,176   6,357   5,955
 Hawaii (22)      2,472     3,258      54      3/     3/      3/   18,869  21,767     945   1,183
 36 States    1,680,770 1,712,768 495,732 570,926 217,225 225,898 824,750 822,434 255,323 247,316
 1/ Equivalent wholesale value of all sales for all crops.
 2/ State rank based on sales of all floriculture products.
 3/ Missing data were included in 36 States to avoid disclosure of individual operations.
 4/ Includes begonia, geranium (cuttings), geranium (seed), impatiens, New Guinea impatiens,
 petunias, and other hanging baskets.

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       GROWERS WITH SALES OF ALL FLORICULTURE PRODUCTS OVER $100,000

  POTTED FLOWERING PLANTS: Number of commercial firms, number of pots, and
                                  value of
                 sales at wholesale, 2001 and 2002, FLORIDA
                           Number of   Number of                Value of
                Number of    pots        pots        Total        sales
                                                   quantity
     Crop       producers less than 5 5 inches or    sold     at wholesale
                            inches       more                      1/
                2001 2002 2001  2002  2001  2002  2001  2002  2001   2002
                 Number               1,000 pots              1,000 dollars
 Poinsettias      41   39 1,680 1,040 3,051 2,722 4,731 3,762 13,925 11,675
 Orchids          49   41 1,000 1,899 2,203 2,052 3,203 3,951 26,760 32,614
 Potted Florist
 mums             14   15   233   406 1,644 1,917 1,877 2,323  5,029  6,713
 Azaleas           7    9    2/    2/ 1,127 2,228 1,127 2,228  5,849  6,372
 1/ Equivalent wholesale value of retail and wholesale sales.
 2/ Pot sizes have been combined to avoid disclosure of individual
 operations.

           CUT FLOWERS: Number of commercial firms, and wholesale
                  price and value, 2001 and 2002, FLORIDA
              Number of       Quantity                      Value of sales
                                            Wholesale price
    Crop     producers          sold                         at wholesale
             2001  2002    2001      2002    2001    2002    2001    2002
                         - - -1,000 spikes- - - - Cents per
               Number            - -           spike- - -    1,000 dollars
 Gladioli        4     4    40,331   49,581    29.7    25.6  11,978 12,693
 Snapdragons     5    1/     6,806       1/    26.1      1/   1,776     1/
                          - - - 1,000 stems - - - Cents per
                                - - -          stem - - -
 Lillies         4     3     3,031    2,257    55.3    66.6   1,676  1,503
 1/ No data available for 2002.

 BEDDING/GARDEN PLANTS AND BASKETS: Number of commercial firms, number of pots,
                          baskets, and flats sold, and
             value of sales at wholesale, 2001 and 2002, FLORIDA 1/
                        Number of    Number of  Wholesale Wholesale   Value of
            Number of     pots         pots       price     price      sales
   Crops    producers  less than 5  5 inches or less than 5 inches  at wholesale
                         inches        more     5 inches  or more       2/
            2001 2002 2001   2002   2001  2002  2001 2002 2001 2002 2001   2002
                                                                       1,000
 POTS        Number          1,000 pots               Dollars         dollars
 Impatiens,
 I.
 wallerana    60   54 14,265 11,055 1,580 1,570 0.60 0.63 1.35 1.20 10,692 8,849
 Vegetables
 3/           26   18  1,970  2,120   700   915 0.90 0.75 1.85 1.65  3,068 3,100
 Hardy
 garden
 Mums         25   26    225    144 1,450 1,533 1.07 0.95 1.86 2.00  2,938 3,203
 Petunias     46   41  3,425  2,950   450   570 0.57 0.55 1.41 1.10  2,587 2,250

                      Number of         Quantity   Wholesale    Value of
                                                                sales at
        Crops         producers Unit      sold      price    wholesale 2/

                      2001 2002        2001  2002  2001 2002 2001    2002
                       Number          1,000 units  Dollars  1,000 dollars
 Impatiens              17  10  Flats    435   286 7.12 6.97  3,097  1,993
 Vegetable 3/           11   9  Flats    125   115 6.86 6.04    858    695
 Foliage Hanging       153 159  Basket 9,309 9,538 3.24 3.90 30,161 37,198
 New Guinea Impatiens   25  19  Basket   295   462 4.35 3.91  1,283  1,806
 Impatiens, I.
 wallerana              29  21  Basket   400   628 4.51 3.06  1,804  1,922
 Petunias               20  13  Basket    97    69 4.23 3.80    410    262
 1/ Unfinished plants sold to other producers are not included.
 2/ Equivalent wholesale value of retail and wholesale sales.
 3/ For home garden use.

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CUT CULTIVATED GREENS: Florida remains the Nation's leader in sales of cut
cultivated greens among the 36 States surveyed. Florida sales of all cut
greens during 2002 totaled over $86.3 million, nearly 78 percent of the
value for all cut greens sold in the 36 States. The 2002 value fell nearly
two percent below the 2001 value of $87.8 million. Leatherleaf ferns
represented $50.1 million of the 2002 total versus $53.2 million in 2001.
Growers received an average price of 86 cents per bunch ofleatherleaf ferns
for the 58.3 million bunches sold in 2002. Sales of other cut greens
totaled $36.2 million, up nearly five percent from the $34.6 million
producers received for other cut greens sold in 2001. Pierson, Florida is
the heart of the Fern Capital of the World. Growers there and in the
surrounding areas of North Central Florida grow a wide variety of ferns and
other greens.

   CUT CULTIVATED GREENS: Number of commercial producers with $100,000 or
                  more sales of all floriculture products,
         bunches sold, and value of sales, by States, 2001 and 2002
                               Number     Quantity grown     Total value
      Selected States         of firms       and sold       of sales 1/
         and crops
                            2001   2002    2001    2002    2001     2002
                               Number      1,000 bunches    1,000 dollars
 Florida
   Leatherleaf ferns           106    109  61,142  58,278  53,194   50,119
   All other cut greens        104    115      2/      2/  34,642   36,226
 California
   Leatherleaf ferns            3/     3/      3/      3/      3/       3/
   All other cut greens         42     42      2/      2/  16,173   16,237
 Other States
   Leatherleaf ferns            12     17   1,860   1,529   2,116    1,704
   All other cut greens         20     18      2/      2/   1,724      632
 36 States
 Leatherleaf ferns             118    126  63,002  59,807  55,310   51,823
   All other cut greens        194    212      2/      2/  57,048   59,121
 1/ Value of all sales at wholesale level including harvesting costs.
 2/ Bunches are not comparable in this category as units differ depending
 on crop variety.
 3/ Included in other States to avoid disclosure of individual operations.

  ALL FLORICULTURE PRODUCTS: Number of Commercial producers with $10,000 or more sales, by
                                   sales categories, and
               area in production, by type of cover, 2001 and 2002 FLORIDA 1/
                                     Fiberglass
                           Glass         and      Film plastic     Shade and
    Sales     Number    greenhouses  other rigid  greenhouses    other cover    Open ground
 categories                         greenhouses

             2001  2002 2001  2002  2001   2002   2001   2002    2001    2002   2001  2002
                                     1,000 square feet                             Acres
 $100,000 or
 more          656  647 4,463 3,805 12,965 11,505 36,160 40,138 300,725 293,250 7,785 8,570
 $10,000 or
 more        1,067  991 4,522 3,855 13,760 12,090 39,646 43,133 323,495 311,410 8,715 9,375
 $10,000 -
 $19,999        72   38
 $20,000 -
 $39,999        86   99
 $40,000 -
 $49,999        51   39
 $50,000 -
 $99,999       202  168
 $100,000
 -$499,999     358  363
 $500,000 or
 more          298  284
 1/ Area by sales category not available.

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