June 07, 2007
VIA CERTIFIED MAIL
RETURN RECEIPT REQUESTED
Target Store # 1135
2331 E. Lincoln Highway
Langhorne, Pennsylvania 19047
Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403
Attn: Timothy R. Baer, 
Executive Vice President and General Counsel
Re:  File No. EB-07-PA-145
Citation No.:  C20073240014
Dear Retailer:
This is an official CITATION, issued pursuant to Section 503(b)(5) of the 
Communications Act of 1934, as amended (Act), 47 U.S.C.  503(b)(5), to Target Store # 1135 
and Target Corporation (collectively Target) for failure to provide appropriate Consumer Alert 
disclosures on analog tuner only television receiving equipment in violation of Section 302(b) of 
the Act, 47 U.S.C.  302a(b), and Section 15.117(k) of the Commissions Rules (Rules), 47 
C.F.R.  15.117(k). As explained below, future violations of the Commissions rules in this 
regard may subject your company to monetary forfeitures. 
On May 30, 2007, agents from the Enforcement Bureaus Philadelphia Office visited 
Target Store # 1135 and observed that Target did not have the proper Consumer Alert label 
displayed on equipment that contained an analog tuner but not a digital tuner at the point of sale.  
Section 15.117(k) of the Commissions Rules states:
(k) The following requirements apply to all responsible parties, as defined 
in 2.909 of this chapter, and any person that displays or offers for sale or 
rent television receiving equipment that is not capable of receiving, 
decoding and tuning digital signals.
(1) Such parties and persons shall place conspicuously and in 
close proximity to such television broadcast receivers a sign 
containing, in clear and conspicuous print, the Consumer Alert 
disclosure text required by subparagraph (3).  The text should be
in a size of type large enough to be clear, conspicuous and readily 
legible, consistent with the dimensions of the equipment and the 
FEDERAL COMMUNICATIONS COMMISSION
WASHINGTON, D.C.  20554
2
label. The information may be printed on a transparent material 
and affixed to the screen, if the receiver includes a display, in a 
manner that is removable by the consumer and does not obscure 
the picture, or, if the receiver does not include a display, in a 
prominent location on the device, such as on the top or front of the 
device, when displayed for sale, or the information in this format 
may be displayed separately immediately adjacent to each 
television broadcast receiver offered for sale and clearly associated 
with the analog-only model to which it pertains.
(2) If such parties and persons display or offer for sale or rent such 
television broadcast receivers via direct mail, catalog, or electronic 
means, they shall prominently display in close proximity to the 
images or descriptions of such television broadcast receivers, in 
clear and conspicuous print, the Consumer Alert disclosure text 
required by subparagraph (3).  The text should be in a size large 
enough to be clear, conspicuous, and readily legible, consistent 
with the dimensions of the advertisement or description.
(3) CONSUMER ALERT
This television receiver has only an analog broadcast tuner and 
will require a converter box after February 17, 2009, to receive 
over-the-air broadcasts with an antenna because of the Nations 
transition to digital broadcasting. Analog-only TVs should 
continue to work as before with cable and satellite TV services, 
gaming consoles, VCRs, DVD players, and similar products. For 
more information, call the Federal Communications Commission 
at 1-888-225-5322 (TTY: 1-888-835-5322) or visit the 
Commissions digital television website at: www.dtv.gov. 
Accordingly, it appears that Section 15.117(k) of the Rules by failing to place 
conspicuously and in close proximity to the following equipment, in clear and conspicuous print, 
the Consumer Alert label required under Section 15.117(k):
Manufacturer Device Model #
Number of 
Units
TruTech 7inch Under the Cabinet 
TV/DVD/Radio
KLV3170 1
TruTech 10" Undercabinet LCD 
TV/DVD Combo
KLV3112 1
TruTech DVD Recorder T650-DR 1
Memorex DVD RW Recorder MVDR2100/2 1
It also appears that Target has violated Section 15.117(k)(1) of the Rules by failing to 
place a label with a size of type large enough to be clear, conspicuous and readily legible, 
consistent with the dimensions of the equipment and the label on the following equipment:
Manufacturer Device Model # Number of Units
TruTech 13" Round TV and 
DVD Combo
T1300-D 1
TruTech 20" Flat Screen TV T2000-FT 1
TruTech 19" LCD TV with PVS2119 1
3
DVD Player
Memorex 20" Flat Screen TV MT2012/24 1
Magnavox 20 LCD/TV 20MF605/500T 1
We caution you that failure to display an appropriate Consumer Alert label on any television 
receiving equipment that is not capable of receiving, decoding and tuning digital signals would 
constitute a further violation of Section 15.117(k) of the Rules.  
If, after receipt of this citation, Target violates the Communications Act or the 
Commissions rules in any manner described herein, the Commission may impose monetary 
forfeitures not to exceed $11,000 for each such violation or each day of a continuing 
violation up to $97,500 for a single continuing violation. 1
If you choose to do so, you may respond to this citation within 10 days from the date of 
this letter either through (1) a personal interview at the Commissions Field Office nearest to your 
place of business, or (2) a written statement.  Your response should specify the actions that Target
is taking to ensure that it does not violate Section 15.117(k) of the Commissions rules in the 
future. 
If you chose to request a personal interview, the closest FCC Office is Federal 
Communications Commission, Philadelphia Office, One Oxford Valley Building, Suite 404, 2300 
East Lincoln Highway, Langhorne, Pennsylvania 19047.2 You should contact this office by 
telephone, (XXX) XXXX-XXXX to schedule this interview, which must take place within 10
days of this Citation.  Target Corporation may also submit a written statement to the above 
address within 10 days of the date of this Citation.  Any written statements should specify what 
actions have been taken to correct the violation[s] outlined above.  Please reference file number 
(215) 741-3016 when corresponding with the Commission.
Under the Privacy Act of 1974, 5 U.S.C.  552a(e)(3), we are informing you that the 
Commissions staff will use all relevant material information before it, including information that 
you disclose in your interview or written statement, to determine what, if any, enforcement action 
is required to ensure your compliance with the Communications Act and the Commissions rules.  
The knowing and willful making of any false statement, or the concealment of any 
material fact, in reply to this citation is punishable by fine or imprisonment under 18 U.S.C.  
1001.
  
1 See 47 C.F.R.  1.80(b)(3).
2 47 U.S.C.  503(b)(5).
4
Thank you in advance for your anticipated cooperation.
Sincerely, 
FEDERAL COMMUNICATIONS COMMISSION
Gene Stanbro
District Director
Philadelphia Office
Northeast Region
Enforcement Bureau
cc: Robert S. Schwartz, Esq.
Constantine Cannon LLP