Marine Corps

Recruiting Command

Col Dan Choike

LtCol Mike Zeliff

RAND Study Group


The Marine Corps Recruiting Command conducts 
recruiting operations to find and screen qualified 
individuals for enlistment or commissioning into the 
United States Marine Corps and Marine Corps 
Reserve to attain assigned Total Force personnel 
accession requirements by component and category.

Mission


Recruiting is the lifeblood of our Corps. The legacy of 
the Marine Corps is to Make Marines, Win Battles, 
and Return Quality Citizens back home: citizens 
who once transformed, will be Marines for life.

Vision


..
Wartime RecruitingContentious, Lengthy War
..
Combat CasualtiesThousandsKIA/WIA
..
Political ElectionsPartisan Politics
..
Media and CNN FactorNot always factual/objective
..
Higher EducationMore To College
..
Stagnant Economy Uneven Unemployment
..
QualityOne third of age eligible qualify
..
Declining Youth PropensityWhats Best For Me?
..
Low Support Among InfluencersNot For You/Not My 
Child

Operational Environment


EW_2
Med

Drug Use

Failure to Grad

Lack of Commitment

Higher Ed

cal Fraud

Injury

Fraud

Failure T

Suicide Gesture/Ideation

Enlistment/Accession Process


RECRUITING 
CYCLE

THE RECRUITING PROGRAMS

PRIORITY PROSPECT CARD
POOL
HIGH SCHOOL/COMMUNITY COLLEGE
REENLISTMENT 
RESERVE REFERRAL
COMMAND RECRUITING

BOOT LEAVE

LEAD 
DATABASE

GRADUATE

PRASP

PTAD

RECRUITER 
ACTIVITIES 
TELEPHONE 
CALLS 
AREA CANVASS 
HOME VISITS 
OTHER

APPOINTMENT 
INTERVIEW

NEW WORKING 
APPLICANT

DELAYED 
ENTRY 
PROGRAM

SHIP

RECRUIT 
DEPOT

PSEP


..
Increased Recruiter Population
 
3050 June 08
 
3250 in FY09

..
Resource the Recruiters
 
Tablet Personal Computers
 
Telephones
 
Government Vehicles
 
Automated IT systems (MCRISS)
 
Enlisted bonus plus-up
 
Assignment Incentive Pay (AIP)
 
Non-Instrumented Drug Test (NIDT)

..
Expand the Market
 
Home School Policy
 
Mental Group Category IV increase
 
DEP Time Extension
 
PSEPs
 CMC Letter
 700 PSEP cap lifted

..
Processing Saturdays (+)
 
FY08: 19
 
FY09: 22

..
Officer Recruiting
 Increased USNA/NROTC accessions
 FY08 NROTC 250/USNA 235
 FY09 NROTC 275/USNA 270
 FY10 NROTC 300/USNA 270

 College Loan Repayment
 OCC Accession Bonus

..
Increased Advertising/Marketing
 New Commercials
 Greater frequency of advertising
 Additional mailouts/handouts
 Branding Initiative
 Automated lead delivery (ePPC)
 Other (EAC/Billboards)

..
General Support
 CMC and SMMC
 Blue Dress Issue
 New PT Uniform
 New Cold Weather Overcoat

Supporting the Mission


Recruiting 
Close Quarters Combat

RSS0107Recruiting is the lifeblood of our Corps.


Enlistment BehaviorEnlistment Behavior Model


Size of 17-24 Year Old Recruiting Market

30.8M

Data Sources: 2005 Camber Prime Mkt Study, 2005 DoD QMA Study, Woods & Poole 2005 data (2006 projections)

14M

8.3M

6.2M

3.4M

32.6M

17.2M

12.9M

6.5M

Undocumented Pop

..
The 17-24 year old recruiting market of 30.8 million is defined as the documented, male and female population, not 
institutionalized or currently serving in the Armed Forces
..
Approximately 50% of the recruiting market is lost due to overweight, moral, medical or dependent disqualifications 
..
27% (8.3 million) of the 17-24 year old recruiting market is qualified
..
The prime market consisting of fully qualified males is 2.2 million (7.1% of the primary recruiting market)


Info Memo 1-24-08 FINAL mod_Page_04
Lead Generation/

Fulfillment

Account Management

Media

Field Support

Events & Public 
Relations

Account Planning

Research

Creative

MCRCbulldog3
Transformation

Youth Goals Chart
TRANSFORMATION 
Challenge to Youth

Make Marines


Transformation for a Purpose

Youth Goals Chart
TRANSFORMATION FOR 
A PURPOSE 
General Public including 
Stakeholders & Youth

Make Marines  Win Battles  Develop Quality Citizens

Citizens who - once transformed - will be Marines for life


only_commitmentsNo Compromises

Applications

Americas Marines

Pride of the Nation

New Image.JPG
Leap


Measures of Effectiveness

..
Awareness
 Ad Recall
 What action does it induce?
 Interesting / Appealing Option / New or Different / Find Out More

..
Lead Generation
 Qualified Leads
 Conversion Rates
 Contracts
 Contribution Rate

..
Recruiter Support
 Ordering History
 Recruiter Usage


Questions

FH2
Backup Slides


1st MCD

4th MCD

6th MCD

8th MCD

Dallas, TX

Garden City, NY

Kansas City, MO

New Cumberland, PA

Parris Island, SC

Marine Corps Recruiting Command

Recruiting Regions (2)

Recruiting Districts (6)

Recruiting Stations (48)

ERR

WRR

RS SAN DIEGO

RS SEATTLE

RS PORTLAND

RS SACRAMENTO

RS SAN FRANCISCO

RS LOS ANGELES

RS ORANGE

RS PHOENIX

RS SALT LAKE CITY

RS ST LOUIS

RS KANSAS CITY

RS DES MOINES

RS TWIN CITIES

RS ALBUQUERQUE

RS DENVER

RS OKLAHOMA CITY

RS FT WORTH

RS DALLAS

RS SAN ANTONIO

RS HOUSTON

RS NEW ORLEANS

RS NASHVILLE

RS ATLANTA

RS MONTGOMERY

RS RALEIGH

RS COLUMBIA

RS JACKSONVILLE

RS ORLANDO

RS FT LAUDERDALE

RS ALBANY

RS BUFFALO

RS PITTSBURGH

RS NEW JERSEY

RS NEW YORK

RS SPRINGFIELD

RS PORTSMOUTH

RS CLEVELAND

RS LOUISVILLE

RS DETROIT

RS LANSING

RS CHICAGO

RS INDIANAPOLIS

RS MILWAUKEE

RS FREDERICK

RS BALTIMORE

RS CHARLESTON

MCRC

RS RICHMOND

9th MCD

San Diego, CA

12th MCD

RS HARRISBURG

Facilities: 1513

Vehicles: 3871

Personnel: 5831 (3050 Production Recruiters)

Budget: $249M (+44M Supplemental) 


Recruiting Force (APR 2008)

Officers Active 450 
Reserve 16 
Enlisted A-billets Active 706 
Reserve 24 
Career Recruiters Active 548 
Reserve 38 
Canvassing Recruiters Active 3,611 
Reserve 44 
Navy Officers 2 
Enlisted 8 
Civilian Marines 285 
Total 5,831

Gender 
Male 95% 
Female 5% 
Marital Status 
75% Married 
Over 12,000 dependents 
Race 
Hispanic 23% 
Black 20% 
Am Indian 3% 
Pac Is 2% 
Asian 1% 
Other 1%


..
U.S. citizen (U. S. Code, Title 10)
..
Must be able to do 20 years of service by the 55th birthday
..
Good moral character/physical condition
..
Mental Aptitude score of :
 
1000 Scholastic Aptitude Test (SAT)
 22 American College Test (ACT)
 74 Armed Services Vocational Aptitude Battery (ASVAB)

..
Law Applicants
 150 Law-Scholastic Aptitude Test (LSAT)

..
Aviation Applicants
 4/6 Air Test

Officer Selection Criteria


..
College Loan Repayment Plan (CLRP)
 Repays any loan incurred for educational purposes from qualified 
lender
 Repays maximum of 33.3% of loan per year
 No limit on maximum loan (National average - $19,000)
 First payment after completion of first full year of active duty
 Active Duty - Agree to remain on active duty for 48 months 
 Reserve Officers eligible - Must participate as active duty for a year

..
Officer Accession Incentive (OAI)
 $4,000 (LUMP SUM) payment when Lt reports to The Basic 
School
 Receive a commission as a 2ndLt during 1 Jun 08 - 30 Sep 08 
 Agree to remain on active duty for 48 months

Officer Recruiting


..
Age 
 17-35
 Target Market 17-24

..
Citizenship
 US Citizen
 Lawful Permanent Resident

..
Dependents
 Married & 2 

..
Education
 95% HS Graduates
 5% Alternative Credential Holders

..
Drug & Alcohol 
 No history of dependency or abuse
 Certain drugs permanently 
disqualifying

..
Mental Aptitude (ASVAB)
 
63% in upper mental cat I-IIIA
 37% in lower mental cat IIIB & IV
 No more than 4% cat IV

..
Physical Aptitude 
 Must pass a Military Entrance 
Processing Station (MEPS) physical

Enlisted Criteria


Marine Corps Endstrength to 202K 
(FY02  FY12 and beyond) 

173,778177,779177,480180,029180,416186,400189,000194,000199,000202,000202,000165,000167,000169,000171,000173,000175,000177,00019,000181,000183,000185,000187,000189,000191,000193,000195,000197,000199,000201,000203,000205,0002002200320042005200620072008200201020112012
195,000+

191,000

202,000


36,00038,00040,00042,00044,00046,00048,00020022003200420052006200720082009201020112012
186K

191K

194K

199K

202K

38,666

36,791

38,883

38,217

38,685

44,700

43,800

43,800

45,482

42,202

40,863

Total Force Accessions 
(Shipping) 


1,0001,1001,2001,3001,4001,5001,6001,7001,8001,9002,0002,1002,20020022003200420052006200720082009201020112012
Fiscal Year

1,212

1,275

1,475

1,494

1,278

2,108

1,959

1,959

900

844

184K

189K

194K

199K

202K

Officer Accessions