# Presentation: 790224

## 
ENERGY STAR Communications: Promote Your Success!

**E****NERGY ****S****TAR ****Communications: Promote Your Success!**

## Today’s Session...

_**Objectives**_
- Gain recognition and increase visibility
_**Overview**_
- ENERGY STAR Overview
- Communications
- Internal
- External
- Next Steps

## Promoting Your Success...

_**Why?**_
- Drive Awareness
- Change Behaviors
- Increase Comfort

## Promote Your Success

_**Benefits**_**:**
- Gain upper management buy-in
- Motivate and educate your employees
- Showcase benefits to environment and bottom line
- Improve your organization’s environmental image

## 

Where do I begin? 

***Where do I begin?***

## Internal 
Communications
Educational Materials

**Communications**
***Educational Materials***

## Bookmarks

**Bookmarks**

***Front***

***Back***

**Notes:**
Bookmark

## Employee Education Posters

**Employee Education Posters**

## Energy Tracking Poster

**Energy Tracking Poster**

## Poster

**Poster**

## Employee Newsletter

**Employee Newsletter**

**Notes:**
Inside Thomson, Thomson Consumer Electronics’ monthly employee newsletter, focused on how the company is helping to create a greener future. The newsletter included articles on Thomson’s recycling practices, environmental health and safety programs, and its involvement with Energy Star. 

## Staff Education on Web site

**Staff Education on**** ****Web site**

## Employee Fact Sheet

**Employee Fact Sheet**

**Notes:**
After joining ENERGY STAR®, the American Broadcasting Company (ABC) hosted an Earth Day event for over 1,000 employees and their families. Attendees participated in trivia games, contests, and other activities to learn more about energy efficiency and opportunities for energy and cost savings at home and at work.  Employees learned first-hand about ABC’s commitment to educating staff on protecting the environment. 

## Internal 
Communications
Promotional Materials

**Communications**
***Promotional Materials***

## Patches

**Patches**

## Pins and Pens

**Pins and Pens**

## Post-It Note Pad

**Money isn’t all you’re saving**

**888-STAR-YES  ********  www. energystar.gov**

*[Your logo here]*

**Post-It Note Pad**

**Notes:**
Post-It Note Pad

## Coffee mug

**   ****www.energystar.gov**
**    ****1-888-STAR-YES**

**Coffee mug**

*[Insert your logo]*

**Notes:**
Energy Star Mug

## Sticker/Decal

**Few companies make decisions that are as good for the environment as they are for business.**

**www. energystar.gov**

**www. energystar.gov**

**Sticker/Decal**

*[Insert your logo]*

**Notes:**
Sticker

## Magnets

**Magnets**

*[Insert your logo]*

## Shirts

**Shirts**

*[Insert your logo]*

**Notes:**
Energy Star shirts

## Mouse pad

**Mouse pad**

## External 
Communications
Year-round

**Communications**
***Year-round***

## Magazine Advertisement

**Magazine Advertisement**

**Notes:**
Energy Star company add

## Packaging 

**Packaging **

**Notes:**
To commemorate Earth Day and communicate the company’s partnership with Energy Star, McDonald’s launched a nationwide ENERGY STAR awareness campaign. Throughout April, McDonald’s bags and cups displayed the ENERGY STAR label, a description of the program, information on McDonald’s progress in upgrading restaurants with energy-efficient technologies, and contact information for customers to learn more. 

## Poster

**Poster**

## Poster

**Poster**

## External 
Communications
Press Releases/Newsletters

**Communications**
***Press Releases/Newsletters***

## Press Release

**Press Release**

**Notes:**
Press Release from Memorial Hospital of Carbondale after earning one of the ENERGY STAR labels for hospitals.

## Press Release

**Press Release**

**Notes:**
For the anniversary of Earth Day, the City of Duluth, Minnesota issued a press release in local newspapers announcing the city’s partnership with ENERGY STAR and commitment to energy and tax dollar savings. 

## External 
Communications
Web-based Promotions

**Communications**
***Web-based Promotions***

## Web site Highlights

- Success Stories

- Spotlight On...

- www.epa.gov/buildings/healthcare

## ENERGY STAR page on Intranet

**How does XYZ Co. plan to save money while protecting the environment? **
**Link from XYZ Company Intranet Page, “XYZ Co. Energy Programs” link**
**By proactive energy management with the help of Energy Star!**
** **
- As an Energy Star partner, XYZ Company is committed to improving the energy efficiency of its facilities.  Not only will this make our facilities more comfortable, it will also save money and reduce air pollution!  XYZ Co.’s world-class energy management approach is the right thing to do for our clients, our communities, and our financial bottom line!
-  ***XYZ Company and Energy Star***
-        _What is Energy Star?_
-        _XYZ’s Commitment to Energy Management_
-        _Current and Upcoming Energy Management Efforts   _
***Energy Saviips***
*** ***
-        _Save Energy at Work_
-        _Save Energy at Home_

*[Your logo]*

**How does XYZ Co. plan to save money while protecting the environment?**

*[Insert your logo]*

## External 
Communications
Earth Day Samples

**Communications**
***Earth Day Samples***

## Earth Day Poster

**Earth Day Poster**

**Notes:**
Kinko’s worked with Energy Star to design an Earth Day poster that was displayed in its 859 stores during the last two weeks of April. Based on positive customer feedback, Kinko’s also displayed the design on screen savers, counter cards, and window decals. 

## Earth Day Booklets

**Earth Day Booklets**

**Notes:**
Siemens’ Environmental Health and Safety Department promoted energy efficiency and Earth Day by distributing  “Catch the Green Wave” booklets to its employees. The booklet featured 26 ways staff could protect the environment and celebrate Earth Day. 

## Poster

**Poster**

**Notes:**
Blockbuster celebrated Earth Day by holding the “Be a Hero” Contest. In stores nationwide, Blockbuster hung posters to advertise the contest and ran an informational video to educate consumers about energy efficiency. 

## Earth Day Poster

**Earth Day Poster**

## Communications Ideas

- Press releases
- Media kits
- Fact sheets
- Feature articles
- Letters to the editor
- Posters
- Newsletters
- Magnets

- Mugs
- Fact sheets
- Shirts
- Pins
- Pens
- Mouse pads
- Web site

## Other Opportunities

- Success Stories on ENERGY
-     STAR Web site
- ENERGY STAR Annual Awards
- ENERGY STAR Labels (top
-     25% of benchmarked buildings)

- EPA Administrator Christie Whitman with Society of Industrial and Office Realtors Executives

-       2002 ENERGY STAR Label for Buildings

## www.energystar.gov