# Presentation: 523245

## KEEPING OURSELVES INFORMED ABOUT WHAT THE PUBLIC VALUES

**The Athens Team:  KEN CORDELL AND GARY GREEN, SOUTHERN RESEARCH STATION; MIKE TARRANT, UGA**

## Our Numbers and Diversity are Growing

_**Our Numbers and Diversity are Growing**_

**About ****1 million**** new immigrants per year**
_**More people**_**:****	****1990****	****	****248 mm**
**	****	****	****2000****	****	****275 mm**
**	****	****	****2020****	****	****325 mm**
**	****	****	****2050****	****	****404 mm**
**	****	****	****2075****	****	****481 mm**
**	****	****	****2100****	****	****571 mm**
**Increasingly Urban, ****81% now live in cities**
_**Getting older**_**:  Median age 35********38 (by 2020)**
_**Changing ethnicities**_** by 2050:**
**	****	****Anglo Americans ****	****	****76%********50%**
**	****	****African Americans****	**** ****	****12% ********15%**
**	****	****Hispanic Americans****	****  ****	****  9% ********21%**
**	****	****Asian Americans****	****	****  4% ********11%**

## NSRE

_***NSRE***_

***NATIONAL SURVEY ON RECREATION AND THE ENVIRONMENT***
***SINCE 1960***
_***THE UNITED STATES’ ON-GOING NATIONAL RECREATION SURVEY***_

## HISTORY AND CURRENT COVERAGE OF THE NATIONAL RECREATION SURVEY

**The first National Recreation Survey (The NRS Series) was reported in 1960 for the Outdoor Recreation Resources Review Commission**
**Subsequent NRSs in 1965, 1972, 1977, 1982, and 1995 and 2000-01**
**These NRSs were used widely in the field and were the basis for U. S. Nationwide Outdoor Plan (Interior)**
**Current NRS has been renamed the National Survey on Recreation and the Environment (NSRE)**
**Nation’s on-going, long-term outdoor participation survey**

## MODULES OF QUESTIONS

**MODULES OF QUESTIONS**

**Participation in Recreational Activities**
**Recreation Participation in Coastal States**
**Frequency of Participation in Days**
**Favorite Activities and Constraints**
**Risk Activity Participation**
**Nature-based Trip Taking**
**Opinions about Recreation Area Management**
**Environmental Attitudes and Values**
**Values and Objectives for Management of Public Lands**
**Wilderness Values, Knowledge, Visitation, and Preferences for Management**
**Ownership of Private Land**
**Lifestyles, Demographics and Disabilities**

## DETAILED HOUSEHOLD AND INDIVIDUAL DATA*******(Employs Bureau of Census Protocols)Number of household members by age and sexCitizenship, where born and country of originRace and ethnicityOccupation and employment statusCity, rural/urban, ZIP CodeChildhood originIncome and educationDisabilities

## HEARING AND HEEDING THE BROADER PUBLIC VOICE: CORE VALUES AND A VISION

## ONE MAN’S VISION FOR THE FUTURE OF THE NATIONAL FOREST SYSTEM

**Naturalness**
**Clean Water**
**Abundant Wildlife and Fish**
**Personal Renewal**
**Choice for Future Generations**

## ORIGINAL DRAFT OF QUESTIONS ON NATIONAL FOREST VALUES

**Q1****	****Protection of streams and other sources of ****clean water****.**
**Q2****	****Maintain National Forests for ****future generations**** to use and enjoy.**
**Q3****	****Provide access, facilities and services for outdoor recreation.**
**Q4****	****Providing habitat and protection for ****abundant wildlife and fish****.**
**Q5****	****Providing quiet, natural places for ****personal renewal****.**
**Q6****	****Use and manage forest areas in ways that leave them ****natural in appearance**** and function.**
**Q7****	****Emphasize planting and management of trees for an abundant timber supply. **
**Q8****	****Provide access to raw materials and products for local industries and **
**	****communities**
**Q9****	****Protecting rare, unique or endangered plants and animal species.**
**Q10****	****Provide roads, accommodations and facilities for tourism businesses.**
**Q11****	****Provide permits, protection and forage for cattle, sheep, and other grazing.**
**Q12****	****Provide information and educational services about forests, their management and the ****	****nature that lives in them.**

## NATIONAL FOREST VALUES QUESTIONS

_**NATIONAL FOREST VALUES QUESTIONS**_
_**Statement by Interviewer**_**: Now I will read you 10 statements that describe different values that could be emphasized in the management of  our federal system of National Forests. Please rate each statement from one to five, with five meaning extremely important and one meaning not important at all. (The items were randomized for each respondent.)**

## FINAL WORDING OF QUESTIONS

**NAF1****	****Protect streams and other sources of clean water****	****	**
**NAF2****	****Maintain national forests for future generations to use and enjoy****	**
**NAF3****	****Provide access, facilities and services for outdoor recreation**
**NAF4****	****Provide habitat and protection for abundant wildlife and fish**
**	****NAF5****	**** Provide quiet, natural places for personal renewal**
**NAF6****	****Use and manage forest areas in ways that leave them natural in appearance**
**NAF7****	****Emphasize planting and management of trees for an abundant timber ****	****supply**
**NAF8****	****Provide access to raw materials and products for local industries and ****	****communities**
**NAF9****	****Protect rare, unique or endangered plant and animal species**
**	****NAF10****	****Provide roads, accommodations and services to help local tourism ****	****	****	****businesses****	**
**	****NAF11****	****Provide permits to ranchers for grazing of livestock such as cattle and ****	****	****	****sheep**
**	****NAF12****	****Provide information and educational services about forests, their ****	****	****	****	****management and the natural life in them**
**	**

## NAF1--Protect streams and other sources of clean water

**NAF1--****Protect streams and other sources of clean water**
**	**
**Not at all****	****	****	****	****   Extremely**
**important****	****	****	****	****   important**
**1****	****	****2****	****	****3****	****	****4****	****	****5**
**	****	****	****	****8****   Don't know**
**	****	****	****	****9****   Refused****	**

## Public Values of National Forests

| Value | Extremely Important |   Important |
| --- | --- | --- |
| Protect streams and other sources of clean water | 83.5 | 94.9 |
| Maintain NFs for future generations | 81.3 | 93.5 |
| Provide habitat for wildlife and fish | 70.4 | 89.2 |
| Protect rare plant or animal species | 68.1 | 86.0 |
| Manage NF areas to leave them natural looking | 65.2 | 86.8 |
| Emphasize planting and management for timber | 58.5 | 79.1 |
| Provide information and educational services | 53.2 | 80.1 |
| Provide quiet, natural places for personal renewal | 50.3 | 75.8 |
| Provide access, facilities, and services for recreation | 45.4 | 74.5 |
| Provide roads, services, accommodations to support local tourism businesses | 31.6 | 57.0 |
| Provide permits to ranchers for grazing livestock | 29.2 | 52.1 |
| Provide raw materials to support local industries | 25.9 | 47.1 |

_**Public Values of National Forests**_

## DO DIFFERENT SEGMENTS OF SOCIETY DIFFER IN VALUES TOWARD NATIONAL FOREST?

## Slide 15

| 
Five Examples of NF Values | Age |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  | 16-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ |
| Protect streams and other sources of clean water | 77.1 | 88.6 | 90.0 | 87.6 | 89.9 | 81.2 |
| Use and manage forest areas in ways that leave them natural in appearance | 56.4 | 70.2 | 73.2 | 70.5 | 73.0 | 57.6 |
| Emphasize planting and management of trees for an abundant timber supply | 41.7 | 58.8 | 62.8 | 62.8 | 67.3 | 61.2 |
| Provide access, facilities, and services for outdoor recreation | 28.2 | 39.6 | 40.9 | 47.3 | 48.4 | 50.9 |
| Provide access to raw materials and products for local industries and communities | 18.2 | 20.0 | 19.7 | 20.2 | 23.9 | 26.7 |

## Slide 16

| National Forest Value | Male | Female |
| --- | --- | --- |
| Protect streams and other sources of clean water | 83.5 | 88.3 |
| Use and manage forest areas in ways that leave them natural in appearance | 62.0 | 72.1 |
| Emphasize planting and management of trees for an abundant timber supply | 58.5 | 60.1 |
| Provide access, facilities, and services for outdoor recreation | 38.3 | 45.2 |
| Provide access to raw materials and products for local industries and communities | 20.4 | 21.1 |

## Slide 17

| NATIONAL FOREST VALUES | Race |  |  |  |  |
| --- | --- | --- | --- | --- | --- |
|  | White, NH | Black, NH | Amer. Ind. NH | Asian/
PI, NH | Hisp.
Speak-ing |
| Protect streams and other sources of clean water | 86.9 | 84.1 | 93.3 | 78.2 | 84.2 |
| Use and manage forest areas in ways that leave them natural in appearance | 68.8 | 61.3 | 80.0 | 68.8 | 65.9 |
| Emphasize planting and management of trees for an abundant timber supply | 60.2 | 55.4 | 80.0 | 50.0 | 56.1 |
| Provide access, facilities, and services for outdoor recreation | 41.0 | 51.5 | 66.7 | 40.6 | 43.9 |
| Provide access to raw materials and products for local industries and communities | 19.0 | 23.8 | 13.3 | 25.0 | 39.0 |

## Slide 18

| National Forest Value | 
Income Group |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- |
|  |  <$15,000 | $15 to $24,000 | $25 to $49,000 | $50 to $74,999 | $75 to $99,999 |  $100,000> |
| Protect streams and other sources of clean water | 87.5 | 89.9 | 92.6 | 87.6 | 85.3 | 81.0 |
| Use and manage forest areas in ways that leave them natural in appearance | 75.0 | 74.2 | 72.2 | 70.9 | 74.8 | 58.0 |
| Emphasize planting and management of trees for an abundant timber supply | 66.1 | 65.2 | 65.5 | 60.0 | 54.7 | 50.0 |
| Provide access, facilities, and services for outdoor recreation | 46.4 | 58.4 | 43.0 | 36.2 | 44.2 | 34.0 |
| Provide access to raw materials and products for local industries | 28.6 | 24.7 | 20.8 | 12.4 | 21.0 | 19.0 |

## Slide 19

| National Forest Value | Education |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  | 8th grad | 9-11th grad | High Schl | Some Colleg | Ass. Deg. | B.A. BSC | MS | Prof Deg. | Doc. |
| Protect streams and other sources of clean water | 66.7 | 80.5 | 89.1 | 88.3 | 86.0 | 85.1 | 86.0 | 76.9 | 80.0 |
| Use and manage forest areas in ways that leave them natural in appearance | 66.7 | 62.0 | 71.5 | 67.8 | 74.8 | 64.5 | 64.8 | 69.2 | 52.0 |
| Emphasize planting and management of trees for an abundant timber supply | 73.3 | 51.7 | 64.0 | 64.5 | 62.6 | 55.4 | 45.3 | 69.2 | 64.0 |
| Provide access, facilities, and services for outdoor recreation | 53.3 | 40.2 | 47.9 | 42.5 | 45.8 | 36.5 | 36.7 | 46.1 | 40.0 |
| Provide access to raw materials and products for local industries and comm. | 46.7 | 27.6 | 25.5 | 20.9 | 20.5 | 14.8 | 14.8 | 7.7 | 24.0 |

## USING FACTOR ANALYSIS, IDENTIFY UNDERLYING DIMENSIONS OF VALUE

## VALUE DIMENSION 1: MANAGE FOR PROTECTION

**Protect streams and other sources of clean water**
**Provide habitat and protection for abundant wildlife and fish**
**Protect rare, unique or endangered plant and animal species**
**(Average Score 74.0)**

## VALUE DIMENSION 2:MANAGE FOR AMENITIES

**Maintain national forests for future generations to use and enjoy**
**Provide quiet, natural places for personal renewal**
**Use and manage forest areas in ways that leave them natural in appearance**
**Provide information and educational services about forests, their management and the natural life in them**
**(Average Score = 61.6)****	**

## VALUE DIMENSION 3:MANAGE FOR OUTPUTS

**Provide access, facilities and services for outdoor recreation**
**Emphasize planting and management of trees for an abundant timber supply**
**Provide access to raw materials and products for local industries and communities**
**Provide roads, accommodations and services to help local tourism businesses**
**Provide permits to ranchers for grazing of livestock such as cattle and sheep**
**(Average Score = 38.1)**

## HOW GOOD WAS THE VISION?

**Naturalness (2)**
**Clean Water (1)**
**Abundant Wildlife and Fish (1)**
**Personal Renewal (2)**
**Choice for Future Generations (2)**

## Most Recent BookFOOTPRINTS ON THE LANDExploring population growth, demographic change and impacts on our forests and other natural resourcesSagamore Publishing

_**Most Recent Book**_***FOOTPRINTS ON THE LAND*****Exploring population growth, demographic change and impacts on our forests and other natural resources****Sagamore Publishing**

## Forthcoming Book:Outdoor Recreation for 21st Century AmericaCurrent trends, Participation, Demographic and regional differences, Linkages with lifestyles, State/ regional/national estimates, Participant profiles Spring/Summer, 2002, Venture Publishing, PA

## NSRE

- <date/time>

_***NSRE***_

***NATIONAL SURVEY ON RECREATION AND THE ENVIRONMENT***
***SINCE 1960***
_***THE UNITED STATES’ ON-GOING NATIONAL RECREATION SURVEY***_

- _[www.srs.fs.fed.us/trends](http://www.srs.fs.fed.us/trends)__	__Project Mgr. Gary Green 706-559-4269_

## Public Values of National Forests

| Value | Extremely Important |   Important |
| --- | --- | --- |
| Protect streams and other sources of clean water | 83.5 | 94.9 |
| Maintain NFs for future generations | 81.3 | 93.5 |
| Provide habitat for wildlife and fish | 70.4 | 89.2 |
| Protect rare plant or animal species | 68.1 | 86.0 |
| Manage NF areas to leave them natural looking | 65.2 | 86.8 |
| Emphasize planting and management for timber | 58.5 | 79.1 |
| Provide information and educational services | 53.2 | 80.1 |
| Provide quiet, natural places for personal renewal | 50.3 | 75.8 |
| Provide access, facilities, and services for recreation | 45.4 | 74.5 |
| Provide roads, services, accommodations to support local tourism businesses | 31.6 | 57.0 |
| Provide permits to ranchers for grazing livestock | 29.2 | 52.1 |
| Provide raw materials to support local industries | 25.9 | 47.1 |

_**Public Values of National Forests**_

## KEEPING OURSELVES INFORMED ABOUT WHAT THE PUBLIC VALUES

**The Athens Team:  KEN CORDELL AND GARY GREEN, SOUTHERN RESEARCH STATION; MIKE TARRANT, UGA**