# Presentation: 114982

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Dehumidifiers

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program    that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

## ENERGY STAR 

- Dehumidifier Criteria

-  	The energy efficiency of a dehumidifier is measured by its Energy Factor, 	which is the liters (L) of water removed per kilowatt hour (kWh) of energy 	consumed. In general, a higher Energy Factor, means a more efficient 	dehumidifier.
**	**ENERGY STAR qualified units have an Energy Factor ranging from 1.20 	to 1.60 (L/kWh) for standard capacity units and more than 2.50 (L/kWh) 	for higher capacity units.
-  	Qualified dehumidifiers use 10-20% less energy than similarly-sized standard 	models, but remove the same amount of moisture. They have more efficient 	refrigeration coils, compressors, and fans than standard models.

## Saving Energy = Saving Money

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

-  A 40-pint ENERGY STAR qualified dehumidifier can save consumers $20 per year. Over the life of the unit, that’s more than $250 in savings!
- The typical household spends more than $2,000 a year on energy bills. With ENERGY STAR, consumers can save over 30% or about $700.

## Saving Energy Helps Protect the Environment

- By choosing ENERGY STAR qualified products consumers can save energy and money, and help reduce the risks of global climate change by preventing greenhouse gas emissions.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved $16 billion on their utility bills and prevented greenhouse gases equivalent to the emissions of 27 million vehicles.

## Why Buy ENERGY STAR?

**High quality performance**
- More efficient moisture removal by dehumidifiers that have earned the
- ENERGY STAR can make a room feel cooler in the summer months and less clammy in the winter months.
**Save money without sacrifice**
- Qualified dehumidifiers cost less to operate and remove the same amount of moisture as similarly-sized conventional units.

## Other Factors to Consider

** ****	****Room size and moisture conditions** – Choose a dehumidifier for a room’s moisture 	conditions, ranging from moderately damp to extremely wet.
-  	**Water removal options** – Most dehumidifiers have a removable bucket to collect water, 	which will need to be emptied. Most also have a hose option, so the water can be 	directed into a floor drain.
-  **	****Placement** – Most dehumidifiers have top-mounted air discharge and can be placed 	against walls. Models without a top-mounted air discharge need to be located away from 	walls and furniture, so that air can circulate freely around the unit.
-  	**Operating temperature** – If the dehumidifier will be operating in temperatures below          	65 degrees, consider a model specifically designed for lower temperatures.

## ENERGY STAR Dehumidifier Brands

-  	Frigidaire
-  	Kenmore
-  	Whirlpool
-    Haier
- 	Fedders
-  	Goldstar
- [Customize as appropriate]

- ENERGY STAR Dehumidifier Brands

## ENERGY STAR As Your Sales Partner

- Differentiation
- Arm your staff with knowledge
- Provide your customers products of choice
- Grow your customer base
- Attract and retain customers—help your customers save money and watch them keep coming back
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits
**Create Social Value**
- Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions
- Lower energy bills for consumers and businesses
- Boost your brand’s environmental image

- ENERGY STAR As Your Sales Partner

## ENERGY STAR Dehumidifier Overview

- Use 10-20% less energy than similarly-sized units, but remove the same amount of moisture.
- Have more efficient refrigeration coils, compressors, and fans than conventional models.
- Can save more than $250 over the life of a 40-pint unit.
- Help prevent global warming by reducing the greenhouse gas emissions
-   	caused by burning fossil fuels at power plants.

- ENERGY STAR Dehumidifier Overview

**ENERGY STAR:**
- The government-backed program dedicated to helping consumers save money and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified dehumidifiers.

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov](http://www.energystar.gov/index.cfm?c=pt_univ.pt_univ)__[/training](http://www.energystar.gov/index.cfm?c=pt_univ.pt_univ)_