# Presentation: 517939

## National 4-H Leadership Team Report

- 2008 Regional JCEP Meetings

## National 4-H Headquarters

- Name & Emblem/Organizational Issues
- 4-H Affiliates
- Program Leadership
- Professional Development
- Research and Evaluation/POD
- www.national4-hheadquarters.gov

**Notes:**
National 4-H Headquarters and National 4-H Council work very closely together each with their own particular roles and responsibilities.  4-H is both an organization and an extension program.  As the only federally mandated youth development unit, 4-H has certain rules and obligations as an organization.  

##         Leadership at Headquarters

- Cathann Kress—Director, Youth Development
- National Program Leaders:
- Vacancy (posted 1/18) — Mission Mandates
- New position (posted 1/22) — Military
- Theresa Ferrari — Military IPA
- Suzanne LeMenestrel — YD Research, ES-237
- Barbara Stone — Professional Development, Volunteer Development
- Nancy Valentine — Curriculum, RYD
- Sherri Wright — CYFAR, Military

**Notes:**
Dr. Cathann Kress provides leadership to the national 4-H program. A team of National Program Leaders provides national program and organization management support to 4-H.

## Program Specialists:
Maria Arnold — Name & Emblem, Curriculum, POD
Janice Clark — CYFAR, Military, RYD, funds management
Lisa Hampton — National 4-H Conference
Jim Kahler — SET, CYFAR, Web site
Eddy Mentzer — Military, Camping

- Maria Arnold — Name & Emblem, Curriculum, POD
- Janice Clark — CYFAR, Military, RYD, funds management
- Lisa Hampton — National 4-H Conference
- Jim Kahler — SET, CYFAR, Web site
- Eddy Mentzer — Military, Camping

-         **Leadership at Headquarters**

##    National 4-H Council

- Resource Development
- Marketing & Communications
- National 4-H Youth Conference Center
- National 4-H Supply Service
- Legal & Fiduciary Issues
- www.fourhcouncil.edu

**Notes:**
National 4-H Council focuses its work on supporting the program leadership at National 4-H Headquarters and providing support to national, state and local professionals and entities.

## 
Don Floyd — President/CEO
Karla Chappelle Howard — CFO
Jennifer Sirangelo — SVP Resource Development
Vacant — SVP Marketing & Communications
Sharon Anderson, Special Consultant to the President

- Don Floyd — President/CEO
- Karla Chappelle Howard — CFO
- Jennifer Sirangelo — SVP Resource Development
- Vacant — SVP Marketing & Communications
- Sharon Anderson, Special Consultant to the President

**Leadership at 4-H Council**

**Notes:**
Don Floyd provides overall leadership for work at National 4-H Council.  The leadership team at National 4-H Council is relatively new.  The team is functioning well to promote the overall work of 4-H across the country.

## Leadership at 4-H Council

- Paul Koehler — SVP 4-H Center
- Kelly Carpenter — Director, National 4-H Supply Service
- Kirk James — Director, IT
- Sharon Schainker — Director, Human Resources

## 4-H Marketing

- 4-H Brand Network
- 	www.4-hbrandnetwork.org
-  ACCESS 4-H
- Tuft’s Study on Positive Youth Development Communications Campaign
- Science, Engineering and Technology

**Notes:**
Sign up today to the brand network to download 4-H marketing and communications materials and best practices.  A project director will be hired through the marketing department at National 4-H Council to lead efforts with the ACCESS 4-H project.  The 4-H PYD Campaign will provide 4-H professionals with marketing communication tools, research materials and knowledge to leverage the Tufts study findings locally.  A full scale promotional plan is being developed for the SET for internal and external audiences.

## 4-H Brand Network

**4-H Brand Network**

**Notes:**
The 4-H Brand Network is a great place to find templates, visuals, information and handouts that can be customized to use in your program.  Currently over 7,000 individuals are members on the brand network.  Please promote this back in your states.

## 4-H Brand Network

- Almost 7,000 registered on site!
- Clover Country CD promotion
- Items to promote the Tufts 4-H Study
- 4-H SET promo kit
- Horseland/4-H promotion

## ACCESS 4-H: 4-H.org

- A user customizable, unified online environment incorporating protected social networking, 4-H information from all levels of the system, and free online collaboration and learning tools.

**Notes:**
ACCESS 4-H is the new web platform that will be launched in spring of 2008 which will include all aspects of the 4-H program, safe social networking opportunities and many ways to strengthening and grow the 4-H program.  Look for more information in the next few months. 

## Goals of ACCESS 4-H

- To extend 4-H’s leadership in youth development to the Internet and establish 4-H as the online leader in PYD
- To deliver online research-driven PYD programs
- To revitalize and expand the 4-H brand
- To recruit 1.7 million new youth to 4-H clubs
- To increase the capacity to recruit, train, support and retain 4-H volunteers and professionals

**Notes:**
ACCESS 4-H is the new web platform that will be launched in spring of 2008 which will include all aspects of the 4-H program, safe social networking opportunities and many ways to strengthening and grow the 4-H program.  Look for more information in the next few months. 

## ACCESS 4-H Prototype Demo

- One one page, at one time you can see, you can use ...

- News and information from 4-H HQ and Council

- 4-H commercials and promotional materials

- State, county and club websites

- 4-H videos from YouTube and other social media sites

- Facebook and 4-H ***protected*** social networks

- Online word processing, spreadsheet, presentation + website development and maintenance tools

- Online learning modules from national programs, eXtension,  and state universities

- Online video, audio and image editing tools

## Licensing of the 4-H Name and Emblem at National 4-H Council

- Falcon All Star Clothing

- Clover Country CD

- Blue Bell “Centennial Cupcake” Ice Cream

**Notes:**
As part of the continued partnership, National 4-H Council will now serve as the licensing agent for 4-H nationally.  This designation means that an agency, organization, company or individual wishing to use the 4-H Name and Emblem on products, services or programs for sales and distribution in multiple states must now enter into a national licensing agreement with Council prior to requesting authorization from National 4-H Headquarters.   There will no be no changes in policy for 4-H commercial efforts within a state.  State 4-H Program leaders, or Extension Directors and Administrators, will still have the authority to grant permission for products, services, and programs within their state boundaries.  

## “Clover Country”

**	****Leveraging famous 4-H alumni country artists to raise funds for 4-H.**

**“****Clover Country”**

**4-H Country Music Compilation CD**

**Notes:**
Famous country artists, all former 4-Hers, are supporting Clover Country, a music CD available for sale through retail outlets selected by state and local 4-H offices across the US and at 4-hmall.org in early March.  This is a fundraiser for state and local programs as the wholesale price to 4-H staff is $5.99 and the CD can be sold at any price at or above $9.99.   Contact your state 4-H program leader or check the Brand Network for more information.

## 	Celebrates the 4-H centennials occurring in the next few years in the 18 states that the company services. 

**	****Celebrates the 4-H centennials occurring in the next few years in the 18 states that the company services.**

**Blue Bell Ice Cream**

**“****Centennial Cupcake”**

**Notes:**
This special promotion through Blue Bell Ice Cream is to help celebrate the 4-H centennial which is occurring during these next few years in the 18 states that the company services.  This is not a fund raiser but an awareness campaign.

##    A variety of clothing will be available throughout the country at selected stores

- Kohl’s
- Target
- J.C. Penney

**Falcon All Star Clothing**

**Notes:**
This again is not a local fund raiser but will help build awareness of 4-H and help promote the 4-H brand.

##        National 4-H Supply

- Fair Share Program
- 50 States involved
- 10 % rebate to states for all on-line orders
- Monies used as states desire
- 2008 Spring Catalogue
- Includes over 100 new products and curriculum

**Notes:**
National 4-H Supply offers a 10% rebate program to states who have enrolled and order on-line.  The Fair Share program monies can be used however a state wants to use these resources.  The spring catalogue is new this year, as it includes the curriculum that is available to order from National 4-H Supply.

## 4-H Resource Development

- Funding for SET
- Funding for ACCESS 4-H Project
- Increasing the funding capacity of State 4-H Foundations

**Notes:**
These are the three major initiatives of the resource development unit at National 4-H Council.  SET has already been described.  The ACCESS 4-H Project will create a central on-line 4-H platform to deliver youth development programming, revitalize the 4-H brand, recruit new youth to 4-H and increase the capacity to recruit, train and support 4-H volunteers and professionals.  National 4-H Council is also providing resources and training to state foundation executives to increase their skills in fund raising.

## 4-H Headquarters Web Site

**Notes:**
With the debut of the 4-H.org ACCESS 4-H Web site, the National 4-H Headquarters Web site is being redesigned. The public-oriented 4-H information is moving to 4-H.org, so the Headquarters site will focus more specifically on our service to the 4-H system.

##     4-H Mission Mandates

- Science, Engineering & Technology (SET)
- Healthy Living
- Citizenship & Leadership

**Notes:**
For more than 100 years, 4-H has developed practical life skills in youth through innovative experiential education programs delivered in the context of positive youth development that fulfill three mission mandates:
Science, Engineering and Technology (SET), Healthy Living, and Citizenship & Leadership. These are the long-term program agendas supported by National 4-H Headquarters and National 4-H Council.

- Co-Chairs: Beth Birnstihl (NE) and Bob Horton (OH)
- Goal: 1,000,000 new members in 4-H SET by 2013
- Increased corporate support
- LGU 4-H SET plans
- Public launch spring 2008

**Notes:**
The 4-H SET Initiative is the national priority of 4-H for the next five years.  4-H will address America’s critical challenge by preparing 1 million new young people to excel in science, engineering and technology.  The primary components of the national 4-H SET Initiative will include
	Recruiting 1 million new young people to 4-H SET programs
	Developing new 4-H SET clubs, camps and after-school programs
	Creating new innovative SET curriculum for national dissemination
	Providing SET training for 3,500 youth development professionals and 500,000 volunteers

## Healthy Living

- Co-Chairs: Cheri Booth (MI) andDanny Perkins (PA)
- A list of recommended task force members identified and being recruited
- First full meeting at the end of February.

**Notes:**
Healthy Living – Cheri Booth from Michigan and Danny Perkins from Pennsylvania are the Co-Chairs.  The Co-Chairs along with Cathann Kress from HQ and several staff members from Council met recently to begin strategizing and drafting the action plan.  During this meeting, potential committee members were identified based upon suggestions gather during the State Leader’s Meeting back in the spring and efforts are underway to secure participation.  The Healthy Living Task Force is planning to hold its first full meeting at the end of February.  Items on the draft agenda include establishing a goal, developing an action plan, creating a logic model and identifying outcomes.

## Citizenship

- Co-Chairs: Dorothy McCargo Freeman (MN) and Gail Long (TX)
- Task force members are being recruited
- Task Force meeting in early spring

##          National 4-H Curriculum

- National 4-H Curriculum Directory
- Chair: Nancy Schaff
- Quality Review Process
- Chair: Suzanne LeMenestrel
- Priority Setting Process
- Chair: Nancy Valentine
- National Curriculum Team
- Chair: Cathann Kress

**Notes:**
National 4-H Curriculum Directory: The Directory is now online in its initial launch state at www.4-hdirectory.org.
State 4-H Program Leaders will receive invitations and information to include state approved materials.  

Quality Review Process:  The work group has identified categories of national standards for reviewing individual and group curriculum.  The core standards include things like “knowledge and research based content,” and “positive youth development.”  The group will focus on better defining these standards as well as criteria that tie to these standards and to evaluation.  Plans are to submit a draft to the National 4-H Curriculum Team by February, to identify peer reviewers by March, and pilot a virtual panel process in the spring.     

Priority Setting Work Group: There is currently a long list of national curriculum in the pipeline (20 curriculum in process or recently completed; and 17 up for revision).  Given that curricula expire after a set number of years, the list for revisions will grow each year—we need to make decisions about how many new and revised curricula our system can reasonably handle.  The Priority Setting group is struggling with how best to understand this.  There are curricula that expire, but there is a different question about what curriculum topics we need and which need to be updated.  Further, states are encouraged to create their own curriculum and make it available to other states –  The priority setting process allows our system to focus limited resources for curriculum development to those areas identified as national priorities.

## National 4-H Curriculum Directory

**http://www.4-hdirectory.org/**

## 4-H Military Partnerships

- $19 Million for 2008 Programs
- $  6 Million -- Office of the Secretary of Defense Expands Operation: Military Kids in 15 states
- Navy 4-H Partnership Initiated

**Notes:**
US Army Child and Youth Services awarded additional funding to expand Operation: Military Kids (OMK) outreach to youth of deployed soldiers in 15 states.  4-H programs in 6 new states will be able to initiate OMK programs and 9 states with existing OMK programs are expanding by hiring full time OMK coordinators. OMK programs reached over 30,000 youth in 36 states through day and week-end camps, speaker’s bureaus, and well equipped Mobile Tech Labs at county and state fairs and in community events. The new 4-H Military Partnership website hosts news and information about partnership programs, funding and training opportunities.  
In July, 2007 National 4-H Headquarters, CSREES signed an agreement with the United States Navy Child and Youth Programs (CYP) to initiate a Navy 4-H Youth Development Project similar to the ones already underway with Army and Air Force.  4-H Youth Development professionals will take assignments at Navy locations to provide training and technical assistance for Navy staff and to support the establishment of 4-H Clubs on Navy bases worldwide. The University of Hawaii will lead this partnership.
 In January 2008, Dr. Theresa M. Ferrari an associate professor and extension specialist in 4-H Youth Development at the Ohio State University, began a 1-year assignment as a 4-H Military Partnership Program Coordinator. She will focus on providing support and technical assistance to state  4-H Military partnership programs, and supporting interagency agreements with military partners and cooperative agreements with state 4-H programs.

##      Programs of Distinction

- Currently 41 PODs from 22 states
- Request for peer reviewers
- More information and to view PODs:
- 	http://www.national4-hheadquarters.gov/ about/pod.htm
- 		Suzanne LeMenestrel--contact

**Notes:**
Programs of Distinction is a collection of program descriptions that reflect the high quality of 4-H youth development programs that are occurring in communities across the United States. Programs are peer reviewed by 24 trained peer reviewers from across the country.  Program manuscripts are accepted on an on-going basis.  New Jim Duncan Outstanding Program of Distinction $500 award to be given at NAE4-HA. You are encouraged to submit your outstanding programs!

##      Award Partnership with Fish & Wildlife Services 

- New awards program in Spring 2008
- Tied to the Programs of Distinction
- Recognizes model programs in environmental education, conservation, or wildlife stewardship

**Notes:**
In Spring 2008, a new awards program tied to the Programs of Distinction (POD) will be launched.  This awards program is a partnership between National 4-H Headquarters and FWS and will recognize model programs in environmental education, conservation, or wildlife stewardship with small financial awards similar to the Annie E. Casey Strengthening Families Awards. This new awards program replaces the National 4-H Wildlife and Fisheries Adult Volunteer Leader Recognition Program.

## 4-H Family Strengthening Awards

- Five $15,000 Awards for programs that reach disadvantaged families especially in rural areas.First step — POD processhttp://www.fourhcouncil.edu/4HFamiliesProgram.aspx

**Notes:**
Please consider an application from your state.  This is an award not a grant.  This program awards $15,000 to five 4-H programs each year that significantly impact families and youth especially in rural areas (communities of 50,000 or less).  Programs must receive the programs of distinction status and have the additional family strengthening application to National 4-H Council by June 1.  This is a great opportunity as many of our programs significantly involve families.  See the handout provided.

## MetLife Foundation Awards of Excellence

- Four $1,500 Cash Awards to POD Programs in After School or Citizenship.PODs submitted by April 4 will be considered for this award
- Presented at Galaxy III Conference

**Notes:**
Please consider an application from your state.  This is an award not a grant.  This program awards $15,000 to five 4-H programs each year that significantly impact families and youth especially in rural areas (communities of 50,000 or less).  Programs must receive the programs of distinction status and have the additional family strengthening application to National 4-H Council by June 1.  This is a great opportunity as many of our programs significantly involve families.  See the handout provided.

## National Strategy for 4-H Volunteerism
Focus groups on status and trends
Analysis of focus group results
Review the analysis and recommend new systems, models and promising practices 

- Focus groups on status and trends
- Analysis of focus group results
- Review the analysis and recommend new systems, models and promising practices

-      **Professional & Volunteer Development**

**Notes:**
Starting in January 2008, National 4-H Headquarters is providing leadership for creating a national strategy for 4-H volunteerism.  The process includes 1) 10 focus groups of 4-H stakeholders on the current status of volunteerism in the 4-H system, volunteer trends, and what that means for our system; 2) an analysis of the focus group results; and 3) a convening of thoughtful leaders to review the analysis and recommend new systems, models and promising practices for engaging volunteers in 4-H that will sustain the 4-H organization of the future.  The proposed strategy will be introduced to State and National leadership for their recommendations/feedback in early April.  Next, the strategy will be discussed and developed more fully with state 4-H volunteer specialists and other stakeholders with the idea of introducing the strategy at the Galaxy conference in September, 2008.

## National 4-H Learning Priorities
Expanding Outreach to new and Underserved Audiences
Essential Elements of 4-H
Volunteer Development for the Next Generation
Evaluating for Impact
Building Effective Organizational Systems
Mission Mandates

- Expanding Outreach to new and Underserved Audiences
- Essential Elements of 4-H
- Volunteer Development for the Next Generation
- Evaluating for Impact
- Building Effective Organizational Systems
- Mission Mandates

**Professional & Volunteer Development**

**Notes:**
National 4-H Headquarters announced five national learning priorities for 4-H youth development professionals.
The learning priorities are drawn from input from the states.  The national learning priorities are consistent with the domains found in the 4-H Professional Research Knowledge and Competency model (4-H PRKC, 2005).  Teams have been established for each learning priority. Using the vast collection of resources from across the 4-H system, the task of the learning teams will be to recommend learning solutions over the next 3-5 years.  

## Reminders:

- National 4-H Conference
- March 29 – April 3, National 4-H Center
- Theme: *GREEN A.I.D. (Acquire * Inform * Deliver)*
- CYFAR Conference
- May 6-9,San Antonio, TX
- Early Bird deadline – March 3
- _http://cyfernet.org/cyfar08/_

**Notes:**
The National 4-H Conference is the Secretary of Agriculture's premier youth development opportunity to engage youth in developing recommendations for the 4-H Youth Development Program.
The National 4-H Conference is a working conference in which youth and adults--at the invitation of the Secretary of Agriculture--assist in the development of recommendations to help guide 4-H Youth Development Programs nationally and in their communities. This event brings together youth, volunteer leaders, and state and county Extension staff members from across the United States, the U.S. Territories, and the Canadian Provinces.
As the sponsor for this conference, the National 4-H Headquarters--located within Families, 4-H, and Nutrition at the U.S. Department of Agriculture's (USDA's) Cooperative Research, Education and Extension Service (CSREES)--is charged with sharing the recommendations that emerge from the conference with the Secretary of Agriculture, national Extension Program Leaders, and others who determine 4-H programs.
CYFAR (Children, Youth & Families at Risk) Conference 2008 will feature inspiring keynote speakers, current youth and family research presenters, exciting interactive workshops and computer labs, as well as a Program Showcase demonstrating the most successful CYFAR community programs. A KaBoom playground build in partnership with a local San Antonio community and in-depth pre-conference sessions are offered on May 6. CYFAR planners are working with U.S. Army, Air Force and Navy partners to develop a 4-H Military Partnership track in the conference, and the technology committee will offer active participation with another Learning Games Arcade. The third annual 4-H Family Strengthening Distinguished Lecture, sponsored by National 4-H Headquarters, National 4-H Council and Annie E. Casey, will be a featured keynote. The 4-H Family Strengthening Award winners will be recognized at CYFAR 2008.CYFAR integrates resources of the Land Grant University Cooperative Extension System to develop and deliver community-based educational programs that equip limited-resource families and at-risk youth with the skills needed to live positive, productive and contributing lives. 

##        For Further Information

- Sharon Anderson, Special Consultant to the President, National 4-H Council
-    		sanderson@fourhcouncil.edu
- Jim Kahler, Program Specialist, National 4-H Headquarters
- 		jkahler@csrees.usda.gov

**Notes:**
Please feel free to contact either of us with questions about this presentation or receiving a copy of the presentation to use in your state.