# Presentation: 075442

## Menu

***How people use the Economic Census***
- _[Find a NAICS code](slide19.xml)_
- _[Key Economic Census reports](slide35.xml)_
- _[Find data for your area](slide53.xml)_
- _[Determine the number of small businesses in your area](slide72.xml)_

**Notes:**
There are several parts to this presentation.  For most of the time, we will focus on the Economic Census .
We’ll start with a brief overview and look at what the Economic Census is about, and how it fits with our other economic surveys.
Next, my colleague ______ will talk about industry classification—particularly in terms of the North American Industry Classification System or NAICS
Third, I’ll talk about products from the 2002 Economic Census and when they are coming out.
Fourth, _______ will review the various web tools that will help you use the data, and where you can get more information.

Finally, we’ll broaden the scope to deal with other data sets collected annually that include information for local areas.

## Overview

- http://www.census.gov/econ/census02/guide/slides/sp-ec02-asbdc05.ppt

**How People Use the Economic Census**

**Notes:**

My name is ____, and I and my colleague ____ are here today to talk to you about the 2002 Economic Census and related data from the Census Bureau.

We would like to thank _____ for sponsoring this conference and handling the local logistics.

## Many of the Federal government statistics about business come from the Census Bureau

**Many of the Federal government statistics about business come from the Census Bureau**

**Notes:**
There are many statistics for and about business issued by the federal government.  Many of these come from the U.S. Census Bureau.  This presentation will focus on one of the richest of the business data sets, the 2002 Economic Census.

## Principal Economic Indicators

**  ****Manufacturing and Trade:  Inventories and Sales**
-   Monthly Wholesale Trade
-   Manufactures’ Shipments, Inventories and Orders
**  ****Quarterly Services Survey *****[NEW]***
**  ****Housing Starts**
-   Value of New Construction Put in Place
-   Housing Completions
-   New Homes Sold and for Sale
**  ****US International Trade in Goods and Services**
-   Quarterly Financial Report (two releases)
-   Housing Vacancies

***Principal Economic Indicators***
***Produced by the Census Bureau***

**Notes:**
The Census Bureau publishes a number of the Principal Economic Indicators, like
■  Monthly retail sales,
■  Manufacturers shipments, inventories and orders
■  International Trade in Goods and Services...
■  and the brand new Quarterly Services Survey

## Surveys vs Census

***Economic Census ***
- Every 5 years   ***(years ending in 2 & 7)***
- Industry/product detail
- Detailed Geography

***Economic Surveys***
- Annual, quarterly,    monthly
- Limited detail
- Mostly national

**Notes:**
But the surveys that make the best news for their frequency and timeliness are not necessarily the same ones that provide all of the details needed for many practical business decisions.

While we have a number of surveys that provide annual, quarterly and monthly data, they mostly have limited industry detail, and they mostly tell us only what is going on in the nation as a whole.  

Fortunately, once every 5 years, we have a much larger survey we call the Economic Census.  The census provides us with much greater detail about specific industries and about the products they produce or sell.

## Slide 6

**Notes:**
Fortunately, once every 5 years, we have a much larger survey we call the Economic Census.  The census provides us with much greater detail about specific industries and about the products they produce or sell.

- 	“The Economic Census is indispensable to understanding America’s economy...”
- 	--**Alan Greenspan, Chairman, Federal Reserve Board of Governors**

** **

**Notes:**
All of these statistics are very important to policy makers and business people.

Alan Greenspan has said that “The Economic Census is indispensable to understanding America’s economy”

## Public Sector Uses

-  Benchmarking
-  Tracking economic change
-  Attracting new businesses
-  Assisting business    development

**Notes:**
The Economic Census serves a number of important needs in the public sector.
■  Government agencies use the census as the foundation--or benchmark--for other statistics and surveys, from the Gross Domestic Product to monthly retail sales.
■  Policy-making agencies in government use census data to:
   ■  Measure and track changes in local economies, and
   ■  Analyze the impact of policies and economic programs
■  Local agencies frequently use economic census data to focus efforts to attract new business and retain existing firms, and to assist entrepreneurs in business development.

** **

- “Sound and timely economic
- data are the fuel that powers
- business decision making...”
-  --**Thomas J. Donohue, President,**
**United States Chamber of Commerce**

**Notes:**
These data are not just for government use. 
The president of the U.S. Chamber of Commerce has remarked that "Sound and timely economic data are the fuel that powers business decision making..."

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning

**What’s my share?**
**How does my firm compare?**

**Notes:**
Businesses are especially important as data users because it is they who provide the data in the first place.

First, firms can look at their own industry.  A firm can compare its own statistics with figures for the industry, computing market share and evaluating its own growth and product mix relative to the competition.

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning
**Study business markets**
- 	Site locations
- 	Sales territories
- 	Forecasting sales

**Where are my customers? suppliers?  competitors?**

**Notes:**
Second, firms use census data in business-to-business marketing.  Manufacturers and distributors that sell their products to or through other businesses use the economic census to study those markets, and then apply what they have found out in
         Locating plants, warehouses, and stores; and
         Laying out sales territories;
         Making sales forecasts.

■  Of course, businesses engaged in marketing to household consumers (B-to-C instead of B-to-B), make many of these same types of decisions using data about people--from the 2000 Census of Population and Housing.

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning
**Study business markets**
- 	Site locations
- 	Sales territories
- 	Forecasting sales
**Evaluate investments**
- 	Estimate market size
- 	Data for loan applications

**Notes:**
Third, firms use census data to evaluate investment opportunities.  This can be especially important to small businesses if they want someone else to invest in their business, as when they apply for a loan.  Even if the the owner of a small shop knows his or her markets and the competition enough to run day-to-day operations, that owner may sometime need to convince someone else--like a bank's loan officer or a venture capitalist--just how good the business opportunity is.  Census figures on the market may help out.

## Sector contribution to GDP

***Economic Census Coverage***

**Economic Census – 85%**
**Agriculture and Governments Censuses – 13%**
**Not covered – 2%**

**Notes:**
What does the Economic Census include?

The Economic Census covers most, but not quite all, domestic economic activity.  The Census Bureau conducts a separate Census of Governments and the U.S. Department of Agriculture conducts a separate Census of Agriculture at the same time as the Economic Census.  Taken together, these censuses cover about 98 percent of economic activity.

The Economic Census, per se, covers only the nonfarm, private economy, about 85% of the pie.  

(The parts not covered include scheduled forestry and fisheries, commercial airlines, railroads.)

## Increasing Census Coverage

**Notes:**
Parts of the Economic Census date back to 1810, when the first questions about manufacturing were part of the Population Census. The Economic Census didn’t really take its current form until 1954.  Note that coverage of  most of Transportation, Communications, and Utilities and Finance, Insurance, and Real Estate began only in 1992.  So time series for some parts of the economy may be relatively short.

## Economic Census  Data Collection

***Economic Census  ******Data Collection***

**97% of output covered by 5 million establishments that get report forms**

**Notes:**
How do we collect the data?  

Unlike the population census, we collect most of the data in the Economic Census by mail.  At the end of 2002 we sent forms to 5 million businesses.  These included all of the large and mid-size employers and a sample of the smallest employers.  
Many companies took advantage of the opportunity to report electronically, although most just filled out the paper forms.

We waited until the end of 2002 to send out forms so companies could report all of their activity for the calendar year. ...
Data collection activities continued through most of 2003.
And  then we started to publish data in early 2004.

We used more than 650 variations on the census form, so that each business could respond in terms meaningful to its own industry.

Most businesses in the U.S. are actually very small –- nearly 3/4 are self employed, yet they account for only about 3 1/2% of economic activity.   Rather than send out 17 million more forms, we substituted information from the administrative records of other federal agencies. 

## NAICS

***North***
***American***
***Industry***
***Classification***
***System***

**Superseded SIC in 1997**

**Notes:**
America needed a better classification system, and now it has one.  Out with SIC, enter NAICS in 1997.

## www.census.gov

*For more information:*
- 1-301-763-2547
- 1-877-790-1876
- econ@census.gov

**Notes:**
We hope you will find these data and web tools useful in your work.

Are there any questions?

[[Repeat the question before answering it!!]]

Hand out evaluation sheets

Draw attention to the availability of the full slide show on the web.

## Menu

- _[How people use the Economic Census](slide2.xml)_
***Find a NAICS code***
- _[Key Economic Census reports](slide35.xml)_
- _[Find data for your area](slide53.xml)_
- _[Determine the number of small businesses in your area](slide72.xml)_

**Notes:**
There are several parts to this presentation.  For most of the time, we will focus on the Economic Census .
We’ll start with a brief overview and look at what the Economic Census is about, and how it fits with our other economic surveys.
Next, my colleague ______ will talk about industry classification—particularly in terms of the North American Industry Classification System or NAICS
Third, I’ll talk about products from the 2002 Economic Census and when they are coming out.
Fourth, _______ will review the various web tools that will help you use the data, and where you can get more information.

Finally, we’ll broaden the scope to deal with other data sets collected annually that include information for local areas.

## Industry Classifi- cation

**How to find a NAICS code**

**Notes:**
In this segment, we talk about how economic census data are organized.

## Economic Census Table

***Economic Census Table***

**Data classified by industry according to NAICS **
**(North American Industry Classification System)**

**Notes:**
When we present data from the Economic Census, we classify the data by industry or kind-of-business, according to the North American Industry Classification System (NAICS, pronounce like “lakes”), as illustrated by various types of motor vehicle and parts dealers shown in the sample table.

## New Numbering System

***Example***

***     ******Description***

***Code***

***Level***

**Information**

**51**

**Sector**

**Broadcasting (except Internet)**

**515**

**Subsector**

**Radio and Television Broadcasting**

**5151**

**Industry Group**

**Radio Broadcasting**

**51511**

**Industry**

**Radio Stations**

**515112**

**U.S. Industry**

**6-Digit NAICS codes replace 4-digit SIC codes**
**Up through 5 digits industries are comparable between the 3 countries**

**Notes:**
NAICS introduced a new numbering system.

The new NAICS codes have 6 digits that replaced the 4-digit SIC system.

Here is an actual example of the NAICS hierarchy.

Within the Information Sector, 51, there is 
a 3-digit subsector for Broadcasting other than the Internet,
a 4-digit industry group for Radio and Television Broadcasting, and 
a 5-digit industry for Radio Broadcasting.
Only the U.S. further defines a 6-digit industry for Radio Stations

Many users had hoped that going from a 4-digit SIC to a 6-digit NAICS code would mean orders of magnitude more detail.  In fact, the number of classifications has gone up only about 15 percent.

The greatest significance is that the NAICS identifies important new industries and important new groupings.

## Establishment

**The economic unit that is classified by industry is an establishment:**
**A store, warehouse, factory, etc. at a single physical location**

**Notes:**
 Before we go further, lets make sure we understand just what it is that is being classified by industry. 

A business establishment is a store, warehouse or factory operating at a specific physical location.

## Company

**One or more establishments under common ownership or control are a company, or firm.**

**Notes:**
That is not the same thing as a company or firm.
   A company consists of one or more establishments under common ownership or control.  We require each company to give us separate data for each of their establishments, because frequently the different establishments do different things, and typically the different establishments are located in different geographic areas.  
   So it is each establishment that gets a NAICS code, not the company as a whole.
   And it is the number of establishments, not the number of companies, that is featured in most census statistics.

## NAICS Manual

**Definition for each industry**** **
**Alphabetic index**** **
**Correspondence tables**** **

**2002 Edition**
**NAICS02 to NAICS97**
**NAICS97 to NAICS02**

**1997 Edition**
**NAICS97 to SIC**
**SIC to NAICS97**

**In print**
**and**
**at www.census.gov**

**Notes:**
There are many resources to help you figure out relationships between current data published by NAICS and historical data still out there by SIC.
The definitive resource is the NAICS Manual, available in print and at our web site.
Notice at the bottom that there are separate 1997 and 2002 editions of the NAICS manual.  I will return to that in a moment.

   The manual includes definitions for each industry, an alphabetic index, and, in the 1997 edition, detailed tables illustrating the correspondence between NAICS and SIC, and vice versa.  

## Assembling Time Series

**SIC**      1987  1992   (1997)
**NAICS  **                    1997  2002  2007

- 1997 is the one year that selected Census data were published by both SIC and NAICS

**Notes:**
Data prior to 1997 were published based on SIC.  All data for 2002 and future years will be based on NAICS.  Only for 1997 do we have some overlap between the two systems.  Most 1997 data were published by NAICS, but selected national and state data were also published by SIC to facilitate the transition.

NAICS gives us a better foundation for analysis of trends in the future.  But in many respects there is a disconnect.  Some series simply will not be able to bridge the gap between the two systems.

[Several of the Indicators series have gone back 10 years and approximated NAICS data  - like Monthly Retail Sales]

## www.census.gov

- _[www.census.](http://www.census.gov/)__[gov](http://www.census.gov/)_

**Start here**

**Notes:**
Since nearly all Economic Census products get to you via the Census Bureau web site, and most references are there too, let’s find the charts we need as web pages.

The Census home page gives us a link straight to the Economic Census.

<<click on Economic Census>>

##  www.census.gov/naics

-  **www.census.gov/naics**

**Notes:**
The place where you can find answers to your questions is the NAICS website.  You can access this page from various of our webpages, including the Census Bureau Homepage (www.census.gov) or directly, at www.census.gov/naics

In the upper left corner of the page is the link to the NAICS to SIC and SIC to NAICS tables we illustrated earlier.  Just below that is a NAICS search box where you can type in a word and get a list of all of the related industries.

Let’s imagine that we have typed “software” in and clicked NAICS Search......

## NAICS keyword search results

**NAICS keyword search results**

**Notes:**
Here is a list of related industries, including Software Publishers, NAICS 511210 that the search returns.  Let’s click on that code 511210.

## What we see when we click on NAICS 511210 in the search results table

**What we see when we click on NAICS 511210 in the search results table**

**Direct links to correspondence tables**

**Notes:**
This brings us to the formal paragraph-style definition of software publishers, coupled with cross-references to related industries and a list of all of the index entries that could have brought us to this industry—sort of an operational definition.

This page also lets us link directly to correspondence tables (NAICS02 to SIC), to the 1997 bridge tables, and to a sampler of economic census data for this industry from the 1997 Economic Census.

## NAICS keyword search results

**Wholesale definition changed - see 1997 and 2002  **

**NAICS keyword search results**

**Notes:**
Backing up to the list of entries we saw a moment ago, note that there are actually two code columns, one for 2002 and one for 1997.  The code for software wholesaling changed so you see two separate codes in the next to the last entry.  You can click on the two codes to see how the definition changed.

## This page is updated frequently

**Changes planned for 2007**

**Notes:**
The NAICS web page is frequently updated.  Concordances for 2002, and between NAICS and some international classification systems, have been added.  There is even information about changes planned for 2007.

For those of you concerned with the statistics of other agencies, there are annotations of when some of the data series of the Bureau of Economic Analysis and the Bureau of Labor Statistics will complete their conversion to NAICS.

## ExerciseTry it yourself at the other computer

***In what industry would you find gambling cruises?***

## www.census.gov

*For more information:*
- 1-301-763-2547
- 1-877-790-1876
- econ@census.gov

**Notes:**
We hope you will find these data and web tools useful in your work.

Are there any questions?

[[Repeat the question before answering it!!]]

Hand out evaluation sheets

Draw attention to the availability of the full slide show on the web.

## Menu

- _[How people use the Economic Census](slide2.xml)_
- _[Find a NAICS code](slide19.xml)_
***Key Economic Census reports***
- _[Find data for your area](slide53.xml)_
- _[Determine the number of small businesses in your area](slide72.xml)_

**Notes:**
There are several parts to this presentation.  For most of the time, we will focus on the Economic Census .
We’ll start with a brief overview and look at what the Economic Census is about, and how it fits with our other economic surveys.
Next, my colleague ______ will talk about industry classification—particularly in terms of the North American Industry Classification System or NAICS
Third, I’ll talk about products from the 2002 Economic Census and when they are coming out.
Fourth, _______ will review the various web tools that will help you use the data, and where you can get more information.

Finally, we’ll broaden the scope to deal with other data sets collected annually that include information for local areas.

## EconomicCensus Products

**What are the key Economic Census reports?**

**Notes:**
That brings us back to the Economic Census, and in particular, how Economic Census data get into your hands through a set of data products.  For that, I give you to my colleague, ____.

## www.census.gov

- _[www.census.](http://www.census.gov/)__[gov](http://www.census.gov/)_

**Start here**

**Notes:**
Since nearly all Economic Census products get to you via the Census Bureau web site, and most references are there too, let’s find the charts we need as web pages.

The Census home page gives us a link straight to the Economic Census.

<<click on Economic Census>>

## Slide 37

**Notes:**
The primary Economic Census page features both 2002 and 1997 economic census data, because, we want you to have easy access to 1997 data while we are still in the process of releasing 2002 data.

[Go to next slide]

## Slide 38

**Notes:**
The first link in the main column is to the schedule.  Let’s start there

<<click on “schedule”>>

## Slide 39

**Notes:**
The main type of reports being published right now are the Geographic Area Series reports

<<click on “Geo Area Series”>>

## Reports are issued by state by industry sector

**Reports are issued by state by industry sector**

**Notes:**
Area series reports are issued state by state, and to determine what is available, all you have to do is click on your state.

<<click on _MInnesota_ on the map>>

## Slide 41

**Notes:**
Of the 17 sectors, _Minnesota_ data have been published for _14_ of them.  The remaining 3 are all scheduled for release by September of this year.  Unfortunately, there’s a lag between posting the pdf formats and other formats, such as Drill-down, which we’ll talk about in a few minutes.

## Economic Census Geography

*Economic Census Geography*

- U.S.
-  States
-  Metro areas
-  Counties
-  Places of 2,500+ Inhabitants
-  	*ZIP Codes (not in this series)*

**Notes:**
The Economic Census publishes data 
for the nation as a whole, for states, 
for metropolitan areas, 
for counties, 
or cities and other places that have 2500 or more inhabitants, 
and for ZIP Codes.  
All but ZIP Codes are included in the Geographic Area Series.

In New England, we also publish data for towns with 10,000 or more inhabitants, and include them in the tables of data for places.

## Slide 43

**Notes:**
Back on the page for all states, lower down, is a graphic summary of when the various sectors will be published—all of which are to be complete by September.

If you want to see which states have been published for a particular sector, you can click on one of the down (“more”) arrows on the left.

But let’s focus on the righthand part of the chart, which shows that not all sectors publish data for all geographic areas.

Three sectors have only state level data:  mining, construction, and management of companies.

Three more show data only for states and metropolitan areas, but not for counties and places:  Utilities, Transportation and Warehousing, and Finance and Insurance.

## Slide 44

**Notes:**
After the completion of the Geographic Area Series, we will publish the Comparative Statistics and Bridge reports.

## Subject Reports

***Separate reports for each sector***
***In service-producing sectors***
***Product lines***
***state data for many industries***
***Metro data for wholesale, retail, accommodations only***
***Establishment and firm size***
***Miscellaneous subjects***
***limited state data***

**Notes:**
Subject reports generally explore specialized topics at the national level.
For 14 service-producing sectors, there are three subject reports:
Product Lines
Establishment and Firm Size, and 
Miscellaneous Subjects 
Let me say a little more about the Product Lines reports....

## Product lines data tell you what each industry sells

**Product lines data tell you what each industry sells**

**Notes:**
We have already published an advance look at product line data in the Industry Series reports.  

a)  Convenience stores are a separate industry, NAICS 44512. 

b)  Convenience stores sold $20.9 billion dollars in goods during 2002, of which $9.4 billion were groceries.  The next to the last column shows that that $9.4 billion is 45% of total sales of convenience stores.

c)  Other major categories include 10.2% for meals for immediate consumption
	...another 10.2% for packaged liquor, wine and beer
 	...and a whopping 24.8% for cigarettes and other tobacco products
d) These product data are already published at the national level in Industry reports, but the Product Lines reports will revise the figures and bring them all together.

While the Product Lines PDFs will include only national data, databases that we will be discussing later on American FactFinder and DVD-ROM will include 
State data for many sectors
Metropolitan area data for three sectors:  wholesale trade, retail trade, and accommodations and food services.

Product Lines reports are coming this fall and winter.

## Slide 47

**Notes:**
After the completion of the Geographic Area Series, we will publish the Comparative Statistics and Bridge reports.

## Business Expenses

***Business Expenses***

**Business Expenses tell you what certain industries buy**

**Notes:**
Although the data are only at the national level, there are some pretty compelling figures here.  Business Expenses shows some key types of operating expenses, like printing services and advertising services.  If you are in the printing or advertising business, here is information on your potential customer base.  

For example, this shows that Furniture and home furnishings stores (NAICS 442)  have a much higher rate of spending on advertising services than building material and supply stores (NAICS 444).

Admittedly, the industry classification is fairly broad, but this can be good marketing information for businesses that provide services to other businesses.

## Slide 49

**Notes:**
After the completion of the Geographic Area Series, we will publish the Comparative Statistics and Bridge reports.

## ExerciseTry it yourself at the other computer

***When will ZIP Code Statistics from the 2002 Economic Census be published?***

## www.census.gov

*For more information:*
- 1-301-763-2547
- 1-877-790-1876
- econ@census.gov

**Notes:**
We hope you will find these data and web tools useful in your work.

Are there any questions?

[[Repeat the question before answering it!!]]

Hand out evaluation sheets

Draw attention to the availability of the full slide show on the web.

## Menu

- _[How people use the Economic Census](slide2.xml)_
- _[Find a NAICS code](slide19.xml)_
- _[Key Economic Census reports](slide35.xml)_
***Find data for your area***
- _[Determine the number of small businesses in your area](slide72.xml)_

**Notes:**
There are several parts to this presentation.  For most of the time, we will focus on the Economic Census .
We’ll start with a brief overview and look at what the Economic Census is about, and how it fits with our other economic surveys.
Next, my colleague ______ will talk about industry classification—particularly in terms of the North American Industry Classification System or NAICS
Third, I’ll talk about products from the 2002 Economic Census and when they are coming out.
Fourth, _______ will review the various web tools that will help you use the data, and where you can get more information.

Finally, we’ll broaden the scope to deal with other data sets collected annually that include information for local areas.

## How to find data for your area

**Notes:**

Now _____ will take us through the various ways we can access and use the data.

## Media

**Conventional**
**Printed reports (only a few)**
**PDFs on the Internet**
**Drill-down tables on the Internet **
**Databases**
**On CD-ROM (1997) or DVD-ROM (2002)**
**On Internet--via American Factfinder**** **

**Notes:**

From the Economic Census web page you can access not only the PDF versions of the reports, but you can directly access drill-down html tables.  Let’s take a look at this first, and then we’ll talk about the data available on DVD-ROM and as databases on American FactFinder, and in other forms on the Internet.

## www.census.gov

- _[www.census.](http://www.census.gov/)__[gov](http://www.census.gov/)_

**Notes:**
First, let’s look at the easiest way to get to the data.

On the census home page, let’s click again on “Economic Census” right next to the big “Business” heading, to get to the Economic Census page...

## Slide 56

**Notes:**
In the main (white) column, under “Drill-down tables”, we select 2002 data by NAICS and click on the down-arrow...

## Slide 57

**Notes:**
In one click we have national data.

Let’s look at _Minnesota_...
<<click on the little down arrow next to Select a state>>

## Slide 58

**Notes:**
...picking _Minnesota_ on the “select a state” list, and clicking GO.

## Slide 59

**Notes:**
The first thing that is evident is that not all numbers have been filled in in this table – you can see some “Y”’s.

As you may recall, geographic area reports are released by industry sector, and “Y” means the data for that sector have not Yet been published. 

From here we can select any county, city or metropolitan area in the state.  <<Point the cursor at those boxes at the top of the table.>>         Let’s try this.....

## Slide 60

**Notes:**
Let’s look at _Hennepin_ County.  

Click on the down arrow in the counties box, select a county and then click on “GO”

## Slide 61

**Notes:**
You then have _Hennepin_ county.  <<point the cursor at the county name under the table title upper left>>>

If you want a sense of what comprises the geographic area, next to the geographic area name is a link to a map, which opens a new window

<<click on Map icon>>.......

## Slide 62

**Notes:**
This map shows the boundaries of _Hennepin County_ <<run the cursor over the boundaries>> and all of the places that are recognized in the Economic Census, such as—Minneapolis, Eden Prairie, Plymouth-- << run the cursor over a couple of cities>>— that is, incorporated places of 2,500 inhabitants or more.  The light purple then shows what we call “Balance of County”, the remainder after all identified places are taken out.  

## Slide 63

**Notes:**
For more industry detail we can drill down into any sector (Where data have been released, of course).  For example, let's take a closer look at Information... 
We click on down arrow next to 51, Information, and.....

## Slide 64

**Notes:**
...We see the 7 subsectors within Information. 

Let's drill down further to see individual industries:  Let's look at Publishing industries.
We click on down arrow next to 511....

## Slide 65

**Notes:**
...And here we have:  Publishing <<cursor over the titles>>, Newspaper publishers, Book publishers, and so forth.

Note that there are __296___ Publishers with a little over $__1.9 billion____ in sales.

An important qualification is shown at the top <<Point Cursor at headnotes>>:  As we mentioned earlier, this is in a series where the “Table includes only establishments of firms with payroll.  Nonemployers are shown separately.”  If we click on Nonemployers, it takes us to <<Click on Nonemployers link>>.....

## Slide 66

**Notes:**
Nonemployer Statistics<<point cursor at Table header>> which provide a parallel table with statistics <<run cursor over NAICS codes>> and functionality <<run cursor over drop down boxes in upper right corner>> that match up to the data for employers.  

There are __470__ nonemployer publishers, with nearly $__14 million__ in sales. This nearly doubles the number of establishments, and adds about 1 % to total revenue.

Nonemployers and employers are additive, even though the data come from two different sources.

We can return to the employer page by hitting the Back button...

## Slide 67

**Notes:**
At the bottom of the page is a link to the map we saw before, to a PDF report, and to a corresponding display for 1997.  But the most important of these is the link to the American FactFinder.

Let's say we want to actually work out these figures.  The link specifies that FactFinder will gives us data in a format for downloading.  The American FactFinder system, unlike these simple static pages, is a sophisticated database system with data selection and specific download options.

Let’s click on “Data in formats for downloading”...

## Slide 68

**Notes:**
Here are the same data in a different format: This “downloadable”  option takes us inside American FactFinder.  Besides the ability to download <<hover cursor over Print/Download  on the blue bar>> American FactFinder offers us options to change things to suit ourselves. For example, if we place the cursor over  “Filter Rows”...

## Once in FactFinder, data can be reformatted, manipulated, downloaded

**Once in FactFinder, data can be reformatted, manipulated, downloaded**

**Notes:**
...it offers us the opportunity to change the geography, focus on a particular industry, show only large data values, etc.

But this brought us in to American FactFinder through the back door.

## ExerciseTry it yourself at the other computer

***What were total sales of used car dealers (NAICS 44112) in your own county in 2002?***
***(Hint  - look at both employers and nonemployers)  ***

## Menu

- _[How people use the Economic Census](slide2.xml)_
- _[Find a NAICS code](slide19.xml)_
- _[Key Economic Census reports](slide35.xml)_
- _[Find data for your area](slide53.xml)_
***How many small businesses***

**Notes:**
There are several parts to this presentation.  For most of the time, we will focus on the Economic Census .
We’ll start with a brief overview and look at what the Economic Census is about, and how it fits with our other economic surveys.
Next, my colleague ______ will talk about industry classification—particularly in terms of the North American Industry Classification System or NAICS
Third, I’ll talk about products from the 2002 Economic Census and when they are coming out.
Fourth, _______ will review the various web tools that will help you use the data, and where you can get more information.

Finally, we’ll broaden the scope to deal with other data sets collected annually that include information for local areas.

## Statistics about Small Business

**Notes:**

Now _____ will take us through the various ways we can access and use the data.

## www.census.gov

- _[www.census.](http://www.census.gov/)__[gov](http://www.census.gov/)_

**Notes:**
...From the Census home page you can click on the main heading Business.

## Slide 74

**Notes:**
The table of “Programs with national and subnational data” lists 8 programs, and, on the right, links directly to data -- where available -- for states, metro areas, counties, cities, and ZIP codes.
One of those programs with unique content is the Statistics of U.S. Business.
Let’s click on 2001 in the U.S. column, in the row for Statistics of U.S. Business...

## Define small business the way you want

**Define small business the way you want**
**1 to 19 employees**
**1 to 99 employees**
**1 to 499 employees**
**It’s your choice**

**Notes:**
This is the most comprehensive source of information about small business.  Firms are classified by the number of employees in the entire enterprise.  Data include total employment and payroll.  You can see, for example, that about half of the 114 million employees in all firms are in 17,000 firms with 500 or more employees (almost 57 million).  There are millions of firms with under 10 employees, but there aggregate impact is much smaller.
These data are also shown, in somewhat less detail, by year, by state, and by industry. See the selection menu across the top of the table.  Metro area data can also be obtained in a downloadable spreadsheet.

## Statistics of U.S. Businesses

- Firms with paid employees

- Firms by employment size by NAICS
- allows you to define “small business”
- Geography
- US
- States
- Metropolitan areas

**Notes:**
To summarize, Statistics of U.S. Business allow you define small business in terms of employment size of the company.  Data are available for the U.S., for states and for metropolitan areas.

## This table does not include businesses that don’t pay payroll taxes, e.g., self-employed.

**This table does not include businesses that don’t pay payroll taxes, e.g., self-employed.**
**Follow the link for Nonemployer Statistics.**

## 17 million more businesses

**17 million more businesses**

## Total businesses in 2001=

**Total businesses in 2001=**
**Employer firms 5,657,774**
**Nonemployer firms **_**16,979,498**_
**22,637,272**

## Include nonemployers in your counts of small business

**Include nonemployers in your counts of small business**
**But don’t include this line.  These are firms of unknown size—most went out of business before Mar 12 or came into being after Mar 12.**

## Slide 81

**Notes:**
The table of “Programs with national and subnational data” lists 8 programs, and, on the right, links directly to data -- where available -- for states, metro areas, counties, cities, and ZIP codes.
One of those programs with unique content is the Statistics of U.S. Business.
Let’s click on 2001 in the U.S. column, in the row for Statistics of U.S. Business...

## Slide 82

**Notes:**
Nonemployer Statistics are next on the list.

As shown on the chart, the 2002 data all became available last year. 

But what are these nonemployers?......

## Nonemployer Statistics

**Businesses w/o paid employees account for**
**70% of all businesses**
** ****3.5% of all sales**
**Excluded from other census reports**
**U.S., State, county & metro data **
**Updated annually**

**Notes:**
By definition, nonemployers are businesses with no paid employees.
Most nonemployers are what we think of as self-employed persons.
In terms of sales or receipts, they account for only about 3.5% of total sales by employers and nonemployers combined. 
But if you are counting numbers of companies, around 70% are nonemployers.
Nonemployer data have now been published for states, counties and metro areas, well ahead of other economic census data.
This is a unique display in presenting data for “all firms”, nonemployers and employers together.  In most cases you have to add together data published separately for nonemployers, from the Nonemployer Statistics report, and employers, from any of the other economic census reports  
Since the data come from tax returns rather than questionnaires, we get fresh data each year.

## County Business Patterns has a different kind of data by employment size

**County Business Patterns has a different kind of data by employment size**

**Notes:**
The table of “Programs with national and subnational data” lists 8 programs, and, on the right, links directly to data -- where available -- for states, metro areas, counties, cities, and ZIP codes.
One of those programs with unique content is the Statistics of U.S. Business.
Let’s click on 2001 in the U.S. column, in the row for Statistics of U.S. Business...

## Slide 85

## But what County Business Patterns has is employment size of establishments (individual locations)

**But what County Business Patterns has is employment size of establishments (individual locations)**
**--Not size of companies**

## So, instead, use Statistics of U.S. Businesses for figures on small business, large business, etc.

**So, instead, use Statistics of U.S. Businesses for figures on small business, large business, etc.**

**Notes:**
This is the most comprehensive source of information about small business.  Firms are classified by the number of employees in the entire enterprise.  Data include total employment and payroll.  You can see, for example, that about half of the 114 million employees in all firms are in 17,000 firms with 500 or more employees (almost 57 million).  There are millions of firms with under 10 employees, but there aggregate impact is much smaller.
These data are also shown, in somewhat less detail, by year, by state, and by industry. See the selection menu across the top of the table.  Metro area data can also be obtained in a downloadable spreadsheet.

## 2002 Economic Census

- 1-301-763-2547
- 1-877-790-1876
- econ@census.gov

- http://www.census.gov/econ/census02/guide/slides/sp-ec02-asbdc05.ppt

**Notes:**
We hope you will find these data and web tools useful in your work.

Are there any questions?

[[Repeat the question before answering it!!]]

Hand out evaluation sheets

Draw attention to the availability of the full slide show on the web.