# Presentation: 520491

## ENERGY STAR® for Residential Ventilation FansOctober 22, 1999 Andrew Fanara           fanara.andrew@epa.gov	

## Meeting Goals

**Meeting Goals**

- Summarize ENERGY STAR Program vision
- Review EPA’s ventialtion fan research since last HVI meeting
- Introduce draft ENERGY STAR guidelines for ventilation fans
- Discuss draft and next steps

## ENERGY STAR Philosophy

**E****NERGY**** S****TAR**** Philosophy**

**Foster public-private partnerships** – expand markets for energy-efficient products and reduce energy waste
**Reduce air pollution** – decrease carbon dioxide and other emissions leading to climate change and urban smog
**Recognize the most energy-efficient product models in the market** through the use of the ENERGY STAR label
**Maintain customer satisfaction** – increase energy efficiency without sacrificing performance
**Encourage innovation and competition** – develop energy-efficiency guidelines that are technology neutral and performance based

**Notes:**
Partnerships
   Several EIA/CEMA members are already participating in Energy Star
	-Examples: Sony, Matsushita, Samsung

Reduced Pollution

   By 2000, EPA forecasts that emissions reductions due to Energy Star may be the equivalent of:
		   removing over 11.3 million cars
		   saving over 15 million forested acres

   Through December 1998, Energy Star estimates indicate that reductions were the same as:
		   removing close to 5 million cars
		   preserving over 6 million acres of forest land	

## ENERGY STAR Family of Products

**Commercial Buildings**

**E****NERGY**** S****TAR**** Homes**

**Insulation **

**Windows**

**HVAC**

**Residential Lighting**

**Office Equipment**

**Consumer Electronics**

**Exit Signs**

**Appliances**

**ENERGY STAR ****Family of Products**

**Notes:**
Partnerships
   Several EIA/CEMA members are already participating in Energy Star
	-Examples: Sony, Matsushita, Samsung

Reduced Pollution

   By 2000, EPA forecasts that emissions reductions due to Energy Star may be the equivalent of:
		   removing over 11.3 million cars
		   saving over 15 million forested acres

   Through December 1998, Energy Star estimates indicate that reductions were the same as:
		   removing close to 5 million cars
		   preserving over 6 million acres of forest land	

## Future Direction

**Future Direction**

**Whole Home Approach**

## Program Update: Continued Growth & Success

**Strong and increasing industry participation**** **
- Over 1,200 manufacturing Partners spanning 29 product categories
- 3,400 compliant models
**Improvements in design and energy efficiency**
- Launch of the new Computer and Monitor MOUs (Version 3.0)

**Notes:**
Launch of the new Computer and Monitor MOUs - 50% reduction for computers

## ENERGY STARProgram Success

**Notes:**
Goal: When possible, use internationally acceptable terms, definitions, and test guidelines

Harmonized specifications and labeling improve
	-industry participation
	-consumer understanding
	-global carbon savings

## Why Join ENERGY STAR? 

**Why Join** **E****NERGY**** S****TAR?**** **

- Advertise products as innovative, money saving, and with environmental benefits
- Use of logo enables consumers to easily identify and select energy efficient products
- EPA *promotes* the ENERGY STAR program and its products

**Notes:**
Partnerships
   Several EIA/CEMA members are already participating in Energy Star
	-Examples: Sony, Matsushita, Samsung

Reduced Pollution

   By 2000, EPA forecasts that emissions reductions due to Energy Star may be the equivalent of:
		   removing over 11.3 million cars
		   saving over 15 million forested acres

   Through December 1998, Energy Star estimates indicate that reductions were the same as:
		   removing close to 5 million cars
		   preserving over 6 million acres of forest land	

## ENERGY STAR Outreach

**E****NERGY**** ****S****TAR**** Outreach**

**Retail**

**E****NERGY**** S****TAR ****Web site**

**Utilities**

**Brand**
**Campaign**

**Manufacturers**

**Notes:**
Key: Work with manufacturers to build consumer recognition and demand for ENERGY STAR

Goal = building consumer recognition and demand for Energy Star

List targets/methods of outreach:
	-Retail
	-Energy Star Web site
	-Utilities
	-Manufacturers
	-Brand Campaign

## How EPA & DOE Promote ENERGY STAR Program

**E****NERGY ****S****TAR**** ****Web site** at www.energystar.gov
- 10,000 hits daily** **
**National Brand Awareness & Public Education Campaign**
**Media outreach (national, local, & trade press)**
- Media hits – 50 in June/July
**Public Service Announcements (PSAs)**
- New broadcast PSA
- Print PSAs – noteworthy placements in May through July
***Golf Magazine***
***American Homestyle & Gardening***
***Sound & Vision***
***Elle Décor  ***
***Natural Home  ***
***Country Living  ***

**Notes:**
Key: Work with manufacturers to build consumer recognition and demand for ENERGY STAR
Long-term strategy= Make our Web site the place to go for information on energy-efficiency
Web site
Long-term strategy to make Energy Star Web site the place to go for information on energy efficiency.

Broadcast PSA
Play video
Currently working with TV stations across the country to add the new PSA to their rotations.  It has been very well received.  To date, it has aired in NY, CA, New England, and Seattle.

Print PSA
Transition to next slide
	-home electronics PSA
	-office equipment PSA

## ENERGY STAR Promotion 			(continued)

**Notes:**
Home Electronics PSA has appeared in:
Good Housekeeping’s Do It Yourself
Stereo Review
Country Living
New York
Sunset
and more!

## Retail & Utility Participation

**Retail **
- 3,500 retail Partners in 46 states
- Sears, Best Buy, Circuit City
- Sales tools
- Point-of-purchase (POP) materials
- Retail training - programs and videos
**Utility Partners/Co-branding**
- 46 utility/energy service providers in 14 States
- Serve approximately 32% of the households in the U.S.

**Notes:**
Sears: participation is national in scope	
	-600 participating stores
	-sales staff trained in and knowledgeable of energy-efficient products

Transition to Next slide with map of key states/regions for utilities’ energy-efficiency activities

## Retail & Utility Participation				(continued)

- -Pacific NW
- -California
- -Wisconsin
- -Nevada
- -Arizona

- -New England
- -New York
- -New Jersey
- -Illinois

**Over the next 3 years, utilities plan to spend $1 billion on efficiency and market transformation activities.**

**Notes:**
Key States/Regions- utility-affiliated organizations using/considering ENERGY STAR as platform for their efforts
Pacific Northwest			
California
Wisconsin
New England
New York
Arizona, Illinois, Nevada, New Jersey- in the works

## International Expansion & Coordination

**Notes:**
EU: EPA-GEA will informally coordinate to maintain consistency in definitions and test methods wherever possible. 
Collaboration on specifications will also occur, if possible (e.g., complementary home audio specifications)
Potential expansion of US-EU agreement to include home electronics, following approval and implementation of office equipment agreement
Group for Efficient Appliances (GEA)- developing voluntary specifications for home appliances, including consumer electronics, in several nations
Taiwan-Existing bilateral agreement with Environmental Protection Administration in Taipei (EPAT)
July 8, 1999- EPA, EPAT representatives signed letters of intent to coordinate ENERGY STAR activities, particularly those focused on office equipment
coordination with Taiwanese manufacturers to promote products and educate consumers about logo

Taiwan: EPA hopes coordination will also assist Taiwan in reducing power consumption in commercial buildings.  Taiwan could serve as a leader in this regard amongst the fast growing Asian economies.

Australia- Collaboration with Sustainable Energy Development Authority (SEDA)
SEDA promotes sale and purchase of ENERGY STAR office equipment
SEDA will expand activities to include TVs and VCRs

New Zealand
Korea, Canada, Brazil- Future collaboration possible

Transition to next slide- goals of international expansion/coordination

## A Growing Suite of Products	

**New Product Development**
- 4 programs launched in 1998 and 1999
- Tentative plans to launch 5-7 more programs in the remainder of 1999
- Potential New Products
- Set-top boxes	-Vending machines		-Reach-in fridge/freezer
**Ventilation fans**	-Ceiling fans		-Traffic signals
- Ice cube makers	-Air purifiers		-Telephony
- Visi-coolers	-Water coolers		-Dehumidifiers
- Wall packs		-Motors			-Unitary AC
- Humidifiers	**	**

**Notes:**
4 Programs in 1998 and 1999
	-Home Audio and DVD
	-TV/VCR
	-Windows
	-Roofs

Present Participation
TV/VCR Program- 20 Partners
Home Audio and DVD Program- 8 Partners

ONLY IF ASKED
Upcoming Industry Activities
Industry discussions and review of TV/VCR Phase 2 specifications
New specs to take effect in 2001
Review will consider EPGs, interactive/data capabilities, and digital TV

## Why Ventilation Fans?

- Diverse products – reliably large and growing installed base
- Changing usage patterns
- Potential for more energy-efficient design
- Manufacturer interest in program
**Changing building codes and indoor air quality concerns from tighter homes**

**Notes:**
Presently, significant opportunities exist for EPA and industry to expand the market for energy-efficient set-top boxes

EPA believes this is the case based on observations made from market and power consumption research

Chart
Shipments = Internet access devices, digital cable boxes, DTV converters & DBS

Revenue = digital cable boxes, DTV converters & DBS

(Source for stats: CEMA, Cahners In Stat group)

   Potential for the design, manufacture, and marketing of more energy-efficient products

-goal: maintain delivery of services while improving energy-efficiency
-improving energy efficiency is technically feasible & desirable (reduce heat damage)
- US residential standby power consumption = 5% of residential electricity

   In discussions with EPA, manufacturers have expressed an interest in participating in a program.

-Conversations with manufacturers in preparation for this meeting and at Cable 99

## Market Observations

**Market Observations**

- Diverse products
- At least 6 functional uses and categories
- Installed base = 143 million
- Annual energy consumed = 5.6 billion kWh
- Residential market = 7 million units sold/yr.
- $300 million in sales
- Sales growth = 1% per year
- 5 million new units to new homes
- 2 million units sold retail
- __ % bought by builders
- __ % bought by consumers

**Notes:**
Emphasize definition and types considered are preliminary and intended to be broad-based.  

“Please keep in mind that these definitions and product types are still preliminary; EPA welcomes industry suggestions and feedback.”

## Market Observationscontinued

- Great divergence in product efficiency
- Components and sub-components responsible
- Shaded pole vs. permanent split capacitor motors
- Stator laminations
- Shading quality
- Air gap
- Wiring
- Capacitors
- Impeller
- Scroll
- Housing
- Auxiliary controls
- Timer,  humidity and motion sensors

**Notes:**
The 4 Modes
Standby
Standby-Active
Active
Disconnect

Standby & Standby-Active: product has been switched “off”
by the user.  

Standby-active: also known as data download mode

Active: product has been switched “on” by the user

Disconnect: product is unplugged

## EPA reviewed data and designs from 51 fans 

Identified those with efficiency in the 75th percentile to find those with very high efficiency
	-  cfm/W level > 3.4 
	-  cfm range 50 to 1,200

Surprising outcome -- No clear trend in energy efficiency verses capacity.

Conclusion -- More complex analysis needed to control for component type

**Identified those with efficiency in the 75th percentile to find those with very high efficiency**
- 	-  cfm/W level _>_ 3.4
- 	-  cfm range 50 to 1,200
***Surprising outcome***** -- No clear trend in energy efficiency verses capacity**.
**Conclusion -- More complex analysis needed to control for component type**

**Fan Efficiency Observations**

**Notes:**
Continue EPA and set-top box industry program discussions
Attend additional EPA–industry meetings in Summer and Fall 1999
Support EPA efforts to expand understanding of products and markets
Increase understanding of product usage patterns and power consumption trends

Industry: 
Submit proposals with supporting energy savings data to EPA for review and discussion.  Later, comment on draft specifications developed by EPA. 

EPA: 
Evaluate industry proposals and develop draft specifications based on 
energy savings potential and market conditions.  

Operational Mode
possibilities: standby, standby-active, active, or maximum overall consumption based on defined usage patterns (possible EU approach)

## Potential Savings from ENERGY STAR Ventilation Fans

**Potential Savings from ****ENERGY STAR ****Ventilation Fans**

**Notes:**
Continue EPA and set-top box industry program discussions
Attend additional EPA–industry meetings in Summer and Fall 1999
Support EPA efforts to expand understanding of products and markets
Increase understanding of product usage patterns and power consumption trends

Industry: 
Submit proposals with supporting energy savings data to EPA for review and discussion.  Later, comment on draft specifications developed by EPA. 

EPA: 
Evaluate industry proposals and develop draft specifications based on 
energy savings potential and market conditions.  

Operational Mode
possibilities: standby, standby-active, active, or maximum overall consumption based on defined usage patterns (possible EU approach)

## Potential Savings(continued)

**Potential Savings****(continued)**

**Notes:**
Continue EPA and set-top box industry program discussions
Attend additional EPA–industry meetings in Summer and Fall 1999
Support EPA efforts to expand understanding of products and markets
Increase understanding of product usage patterns and power consumption trends

Industry: 
Submit proposals with supporting energy savings data to EPA for review and discussion.  Later, comment on draft specifications developed by EPA. 

EPA: 
Evaluate industry proposals and develop draft specifications based on 
energy savings potential and market conditions.  

Operational Mode
possibilities: standby, standby-active, active, or maximum overall consumption based on defined usage patterns (possible EU approach)

**The Role of ENERGY STAR****in the Fan Market**

- ENERGY STAR can be a catalyst for long-term market transformation
- Low level of market penetration of energy-efficient fans
- Current level approximately 10%
- Large variance in product energy efficiency
- .5 cfm/watt -- 5 cfm/watt
- Easy way for builders and consumers to identify the most efficient products
**Testing Guidelines - ****any changes necessary?**
**Time Line - ****Recommended Industry Events/Milestones**

**EPA’s Promotion of ****Ventilation Fans**

**Focus on key distribution channels to reach builders and individual consumers**
- Retailers
- Utilities
- EPA and DOE resources
- ENERGY STAR HIP and Homes programs, DOE FEMP program
- Advertising mediums
- Print, internet and TV
- Trade shows
- Procurement efforts