# Presentation: 419815

## Improving Change-of-Address System For Colleges/Universities

** **

## MTAC #90 Purpose and Goals

_**Workgroup Purpose**_
- Study the feasibility and benefits of including college and university student change of addresses in the National Change of Address database.
_**Workgroup Goal**_
- Improve efficiency for schools, mailers, and USPS in the handling and forwarding of UAA student mail.

## Introduction to Workgroup #90

**	**_**Feasibility Study Only**_
- Must be beneficial to BOTH parties
- Applicable to on-campus student housing facilities only
- Off-campus housing is handled by local post office
- May also be usable with military/govt. addresses
**     **_***This is NOT about forwarding of student mail***_

## History

_**Issues**_
-   Student housing mail treated as “temporary”       addresses
-   Not included in National Change of Address      database
-   Campus forwards student mail
-   Bypasses CFS
-   UAA/fowardable mail is perpetuated

## Costs of “old” student mail

**Forwarding of Student Mail is Inefficient**_**for the School, the USPS, AND the Mailer**_
-   Mail sorted/new address applied by school      and then given to USPS for processing
-   “Old addressed” mail _***keeps on coming***_
-   Non-forwardable mail is discarded

## Potential Benefits

** **_**Including Student COA in NCOA Database can**_:
*Save The Mailer* ... by providing updated student addresses 			    prior to mailing
*Save the USPS* ... by improved processing, decreasing 			              the amount of forwardable mail, and 			              collecting postage due where necessary

## Potential Benefits

** **_**Including Student COA in NCOA Database can**_**:**
*Save the School* ... by reducing processing costs through 			    decreased forwardable mail
*Save the Student* ... by getting their mail to them in a 				      more timely fashion

## Current Efforts 

_**Work Group Status**_
-   First meeting conducted at Postal Forum (Sep 21, 2004)
-   Advised college and university attendees of workgroup      purpose and goals
-   Requested collection of data

## Current Efforts 

** **_**Industry Impact**_
-   NACUMS schools responded
-   150 - 250 million pieces of UAA student      mail annually
-   10% at 37¢ saves $5.5 million annually
-    Investigating USPS cost savings

## Grading College & University In-coming Mail

**Grading College & University In-coming Mail**

**Grades by Sector**

**Grading Scale**

- D

- C

- B

- A

**2.07**

**2.38**

**2.10**

**2.00**

**1.99**

**1.97**

**1.68**

**1.63**

- All Sectors

- Publishing

- Financial

- Industrial

- Technology

- Media

- Apparel

- Other

## Grading College & University In-coming Mail

**Grading College & University In-coming Mail**

## Future Efforts 

**Change of address information MUST BE**_**a standardized, ZIP+4 codeable address**_
-   Encourages administrations to standardize their      campus addresses
-   Improves overall quality of college & university      addresses (WG #88)
-   Trains students to use quality addressing with ripple      effects outside COA (e.g., military, govt., etc.)

## Future Efforts 

**Pursuing implementation of web-enabled **_**capture of address changes by school officials**_
-   Keep costs down for both USPS and institutions
-   Builds mailer confidence in information submitted

## Future Efforts

_**Next Steps**_
- Identify privacy issues
-   Evaluate impacts within schools with unique      ZIP Codes
-   Continue survey of schools to establish issues      and potential value

## For Additional Information

- Thom Roylance
- Industry Workgroup Leader
- Nat’l Assn of College/University Business Offices
- 801.422.6023
- Jim Wilson
- USPS Workgroup Co-leader
- Change-of-Address Data Services/IMAQ
- 901.681.4676
- Frank Spencer
- USPS Workgroup Co-leader
- Marketing Specialist/Product Development
- 202.268.7424