# Presentation: 048386

## 	        Presented by:

**	****        ****Presented by:**
**S. J. Sethi**
**Director, National Center of Excellence**
**The University of Texas – Pan American**

**Notes:**
Every cause needs funds to make it happen. You can't save an animal, assist hospitalized veterans, preserve historic sites, find a cure for a dreaded disease, or help those in need if you don't have the funds to make it happen. 

## Outline

**  ****Sources of Funding**
**  ****Planning a Fund Raiser**
**  ****Fund Raising - Ideas**

## Sources of Potential Support

**  ****Government Agencies**
**  ****Foundations**
**  ****Corporations & Businesses**
**  ****Individuals**

## Foundation Funding

**	****Private Foundations**
** ****	****Corporate Foundations**

**Notes:**
Foundations are non-profit, non-governmental entities established under section 501(c)(3) of the Tax Code for the purpose of supporting educational, cultural, religious, health-related and other causes, primarily by awarding grants to eligible non-profit organizations.  There are more than 30,000 private foundations in the U.S. 

Corporations manage their charitable support through foundations called corporate foundations.  Both private and corporate foundations are required to give 5% of their profits.

## Foundation Funding

** ****Information can be found in foundation directories at your local public library**
** ****Some directories are:**
** ****Foundation 1,000**
** ****Foundation Center Search (Database)**
** ****Guide to U.S. Foundations**
** ****Directory of Corporate Giving**

## Foundation Funding in Comparison to Govt. Funding

** ****Significantly more research to match ****	****	****funding needs with giving interests and ****	****geographic giving preferences**
** ****Foundations fund a broader range of ****	****	****projects**
** ****Timetables for submission vary making ****	****them a more flexible source of funding**
** ****Fewer reporting requirements**

## Foundation Funding in Comparison to Govt. Funding

** ****Dollar amount may be large but is ****	****	****generally less than federal or state grants**
** ****Less likely to renew grants**

## Sources of Potential Support

**  ****Government Agencies**
**  ****Foundations**
_**  **__**Corporations & Businesses**_
**  ****Individuals**

**Notes:**
Most Corporations & Businesses channel all their philanthropic support through direct giving programs that rely on current revenue from the company itself.  They give out cash gifts, in-kind contributions of equipment, professional expertise, volunteer time, or office space.  During bad economic times, the corporations may be much more inclined to offer in-kind support than to make a large gift of cash.

When identifying corporate prospects look at three things:
Conceptual relationship between the company’s interests and your organizations interests.
Geographic Proximity between your organization and the company’s headquarters.
Personal Contacts between your volunteer leaders and top officials in the company.

## Individual Donors

**More than 83% of private giving (excluding government agencies) is given by living individuals**
**6.3% in the form of bequests**
**5.8% from foundations**
**4.8% from corporations**

*Source: American Association of Fundraising Counsel*

**Notes:**
Fundraisers should be allocating their time and energy according to these figures, most of it should be devoted to identifying, cultivating, and soliciting individual prospects.

Coaxing unplanned donations out of people is a skill usually associated with those packing handguns. 
The weapons of a professional fund-raiser, however, include promotional packets, follow-up phone calls and then, most important, face-to-face meetings. 

Nationwide, an estimated $7 trillion to $10 trillion is held by Americans 60 and older, just waiting to change hands when those folks, cease to get older. Nationwide, an estimated $7 trillion to $10 trillion is held by Americans 60 and older, just waiting to change hands when those folks, cease to get older. 

## How to recognize a prospect?

**  ****M****	****Does the prospect have ****MEANS****?**
**  ****A****	****What is the prospect’s ****AGE****?**
**  ****G****	****Is the person a ****GIVER****?**
**   ****I****	****Is the person ****INVOLVED**** in your org.?**
**   ****C****	****Does the person have ****CONTACTS****?**

## Planning a Fund Raiser

**Set an Objective**
**Set a Deadline**
**Know your Group**
**Motivate your Group **

**Notes:**
Set an Objective: The objective you set for your group should include a financial figure, as well as a tangible element.  For example, a group could raise $2,000 to pay for new band equipment as well as traveling costs to the Annual Band Competition.

Set a Deadline: Your campaign should run a maximum length of 1-2 weeks.  Keeping the campaign short will keep your participants motivated and on track.

Know your Group:  Knowing how many of your group members will be participating in the fundraiser is important, since it will help you organize a selling strategy.  The selling strategy will be used to determine how much of the local neighborhood will be covered by the participants, if there will be selling outside of the neighborhood, and the best time to solicit for donations.

Motivate your Group:  It is important to maintain close and constant contact with your group members, and to motivate and encourage them consistently.  Being a positive role model for the group is also important, not only in terms of how much money you raise, but also in terms of how much time and effort you put into your fundraiser to make it a success.

## What are you looking for?

**Profitability**
**Ease of Selling**
**Financial Risk Level **
**Ease of Administration **

## 10 Steps to a successful fund raiser

**Establish Your Goal**
**Name A Chairman**
**Gather A Committee**
**Decide What To Sell, When & How**
**Find A Source For Your Product**

**Notes:**
Establish Your Goal
How much money do you need to raise? 
What will your expenses be? 
When do you need the cash?
2.	Name A Chairman
		Consider:
Reliability
Available time. 
Organizational skills. 
Popularity/Personality. 
Commitment to cause.
3.	Gather A Committee 
List members and phone numbers. 
Make one person responsible for all of the money!
4.	Decide What To Sell, When & How
Select a quality product. 
Do you want prizes? 
Select a start date — Monday or Friday (no holidays).
5.  Find A Source For Your Product
	Ask:
What will our profit be? 
Do you deliver? 
Do you supply sales material? 
Will you make a group presentation and kickoff? 
When do we have to pay?

## 10 Steps to a successful fund raiser

** ****Distribute Your Product**
** ****Need More Product**
** ****Collect The Money**
** ****Recognition**

**10 Steps to a successful fund raiser**

**Notes:**
6.  Communicate To Your Organization
Printed Flier
Free radio or TV announcement
Community newspaper
Upcoming meeting
7.  Distribute Your Product
	Consider:
Can you store it? 
Security. 
Climate. 
When can they pick up the product? 
What are the hours?
8.  When You Need More Product
	Ask:
Can we reorder? 
How soon for delivery? 
What is the price?
9.  Collect The Money
Make one person responsible for all of the group's money. 
What is the deadline? 
What if the money doesn't arrive?
10.  Recognition
Celebrate a successful sale
Award the prizes 

## Fund Raising - Sales & Services Ideas

**Candy Bars and Lollipops**
**Car Washes**
**Catalog Sales **
**Barbeque Plates**

## Fund Raising - Ideas

**Bazaars & Rummage Sales**
**A-Thons (Phone, Walk)**
**Direct Mail **
**On-line Campaigns**

## Fund Raising

**Support for your organization**

- $