# Presentation: 142707

## ISFS ProjectCommunications Team Report

- Jim Closs
*SSAI*

## ISFS Communications Team Summary

-  **Communications Team Members**		- Jim Closs, NASA/GSFC/SSAI
- 	- Juliette Wilson, Lance Everette, USGS Fort Collins Science Center	- Michele Banowetz, USGS Public Affairs
- 	- Gladys Cotter, Mike Frame, Annie Simpson, NBII
- 	- Geneva Chong, USGS National Institute of Invasive 	   	   Species Science

- ISFS Project Science Team Meeting

## ISFS Communications Plan Overview

- The ISFS is an important, high profile component of the ESE Applications Program, and a valuable tool for USGS environmental mitigation efforts. We must demonstrate socio-economic benefits through USGS and other partnerships.
**We must engage government, education, and professional organizations to:**- Leverage ISFS initiatives- Increase awareness of the invasive species issue- Maximize the return on our investment- Stimulate collaboration among partners with mutual vested interest
**We do this through effective and regular reporting on:**- Computational technology advancements
- 	- Science research findings- Decision support accomplishments- Education initiatives

- ISFS Project Science Team Meeting

## ISFS Target Audiences

**NASA Stakeholders**- HQ Applications Division (Code YO)- HQ Research Division (Code Y)- EOSDIS SEEDS- EOS Clearing House (ECHO)- ESIP Federation- ESTO Computational Technologies Program- Global Change Master Directory
**USGS Stakeholders**- National Invasive Species Council- National Biological Information Infrastructure (NBII)- USGS Biological Resources Division- US Department of the Interior- National Institute of Invasive Species Science

- ISFS Project Science Team Meeting

## ISFS Target Audiences (Cont.)

**ISFS Customers**- Grand Staircase Escalante National Monument- Rocky Mountain National Park- Los Alamos National Labs/Cerro Grande Wildfire site- The Tamarisk Coalition- National Park Service- Patuxent Wildlife Research Center- US Fish and Wildlife Service Wildlife Refuges- Biota of North America Program- US Forest Service Health Monitoring Program- Long-Term Ecological Forecast Program- Colorado Natural Heritage Program- Center for Environmental Management of Military Lands- The Nature Conservancy- Nature Serve- National Wildlife Health Center- Upper Midwest Environmental Science Center- State of Colorado

- ISFS Project Science Team Meeting

## ISFS Target Audiences (Cont.)

**ISFS Vested Interest Partners**- National Invasive Species Council- Affiliated Universities- NASA Earth Observatory- EOS Mission and Instrument Teams- NSF National Ecological Observatory Network (NEON)- NSF SPIRE Project
**Professional Societies**- Remote Sensing Societies (ASPRS, AGU, etc.)- Environmental/Ecological Societies (ESA)- Computer/Information Technology Societies- Civic/Government organizations
**Science Attentive Public**

- ISFS Project Science Team Meeting

## Outreach Products and Services

- Peer reviewed publications
- ISFS posters
- ISFS Brochure
- ISFS Web Site
- Invasive Species Visualizations

- ISFS Project Science Team Meeting

## Communications Team Summary

_**Partners & Projects**_
- Partners:  USGS, NREL, NBII, US DOI, USDA, NPS, NSF, AMNH
- Projects:
- • 	Conference participation coordination
- Grand Staircase Biodocumentary (AMNH)
- Earth as Parks (National Park Service)
- Web resource coordination
- Educational/promotional literature production
- Peer Reviewed publications

_**Performance & Schedule**_
**√ **Jan ‘04:	ISFS poster presented at ESIP Federation
**√****	**Apr ’04	NASA/USGS Spotlight research article
**√****	**Apr ’04	V1.0 ISFS Communication Plan
- 	Jun ’04	ISFS Brochure
- 	Jul ’04	V2.0 Web Site release
- 	Jul ‘04	ISFS Visualizations
- 	Aug ’04	ISFS Press release
- 	Aug ‘04	ISFS Paper and poster at ESA Conference
- 	Oct ’04	Society of Environmental Journalists
- 	Dec ’04	American Geophysical Union
- 	Feb ’05	AAAS, Washington, DC
- 	Mar ’05	ASPRS, Baltimore
- 	Aug ’05	ESA annual conference

_**Status & Issues**_
- • 	Diverse partners and communities inhibit communication and collaboration on outreach initiatives.*
- •   Insufficient predictive maps and other system output to demonstrate real applications.*
- * Should improve as system matures.

- ISFS Project Science Team Meeting