# Presentation: 344225

## University Partnerships and Technology Transfer Opportunities

**John A. Schneider**
**Assistant Vice President, **
**Industry Research and Outreach**
**Purdue University**
**2nd Annual NIH - SBIR/STTR**
**July 11-12, 2000**

**University Partnerships and Technology Transfer Opportunities**

## Universities Do 

**Research To:**

-   Educate
-   Make breakthroughs
-   Keep professors happy
-   Service
-     (Economic development)

## Professors 

**Do Research:**

- 	For:	Promotion
- 		Peer recognition
- 	To:	Train students
- 		Fund programs

**They need to**
**	**Publish
- 	Present

## Students Do 

**Research To:**

- Get a degree
- Get a job
- Build a resume portfolio

**Need**
- 	Knowledge
- 	Experience
- 	Publications

## Industry Does 

**Research To:**

- Solve problems
- Develop new products/processes
- Improve profitability

**    **** ****Need**
**	**Capital protection
- 	IP
- 	Lead time
- 	Timeliness

## Why

**University- Industry**
**Partnerships**

** **Develop students/future employees
-  Continuing education
-  Research
-  Economic development

## Universities & Industry

- Learning to work together
- Flexibility is key
- Understanding each other’s culture

## The Mission:

**  **
- Teaching
- Research
- Service
- Land Grants
- Agriculture
- Mechanical

**We did better for agriculture**

## Economic Development 

- is
- service

***The university has to let the faculty know***
- 		Internal articles
- 		Administrative	statements
- 		  	action
- 		Entrepreneurial call-outs

## Noncontractual Barriers

-  Culture
- Different goals
- Time factors
- Research to educate
- State governments
- Stressing the classroom

## Biggest Contractual Barriers to 

**Industry-University Collaboration**

- Publications
- Intellectual Property Ownership
- 	Royalties
- 	Faculty have sued universities for better royalties

## How Do We Get Past Barriers

**IP**
- 	Usually can be negotiated
- 		Ownership- - many universities have firm policies
- 		Exclusive rights option with royalties- - usually handles it
- 		Purdue loses less than	one contract per year to IP
- 	Need
- 		Creative gives and takes
- 		Trust
**PUBLISHING**
- 		Modest delays
- 			IP protection
- 			confidential info check
- 		Should not try to do
- 			supersecret projects
- 			commercial comparisons

## Trust in Agreements

**Trust in Agreements**

-     Because of policies/culture/etc. it can be impossible to create a pure            & white  contract.

## Some Research 

**Does Not Fit Universities **

- Comparative trials
- 	with publications restrictions
- Research that cannot be published in some form

## Universities Will 

**Differ on Policies **

- Large research universities
- Private
- State-related
- Regional
- Community

## Universities Are 

**Changing and Adapting **

- But
- we have to remember our purpose....
*Education*
*Breakthrough research*
*Serve*
- and
- we have policies and guidelines
-  to operate by

**(a lot in the last 4 years)**

## Misconceptions 

- Industry has lots of $
- should just give $
- for all our good ideas/needs
- University has lots of grad students
-  ready to do new projects ASAP
- Our company donates lots of $ to universities;
- they should be willing to help us
- Industry wants universities to
- only give them good results

## Misconceptions continued 

- Industry wants universities
- to do research only
- to make them look good
- Intellectual properties is
- the greatest deal breaker
- The way we have done business
- will be OK
- for the near future

## Universities are 

**	**creating technologies
**Universities want**
- 	to transfer
- 	to license
- 	to do research
**Universities are **
**	**more aggressive
- 	changing
- 	excellent resources

## Recent AUTM Report*

-  Universities in 1998

** **11800 technology disclosures
-  4800 patent applications
-  3668 new licenses
-  	368 new start-ups
- _	__**63%**_ with new or small businesses

- * December, 1999

## Technology Transfer

-  Good	for companies
- 	for university
- 	for faculty
- Can be
- 	Licenses
- 	Research
- 	Consulting
- 	Facilities
- 	Cost centers

## Partnerships

- One time event
- Now and then
- Ongoing relationship
- Strategic relationship
- New/changing models
**	**

## Purdue - Industry

**Purdue - Industry**

## Strategic Partnership

- Flexible
**Different for each set of partners**
- Cultural understanding
- Level of trust
- Commitment
- Master agreement**	**

## Strategic Partnership with

**Bioanalytical Systems (BAS)**

**A university-small company partnership**
**	****	****Leverage each other**
**	****Training**
**	****Facilities/equipment**
**	****SBIRs/STTRs**
**	****Etc.**
**Master agreement**
**	****All aspects of relationship**

## Partnership Concerns

**Confidentiality**
**Must protect investment of sponsors**
**Disclosing information before patenting**
**Publications**
**Doing without checking**
**Over protection by sponsor**
**Invoicing**
**Paperwork of all kinds****	**

## Partnership Concerns continued

**Deliverables**
**T****imeliness**
**Quality**
**Researching what we agreed to**
**Promising too much or what we can’t do**
**Misusing each other**
**Use of name**
**Inappropriate leveraging**
**Invoicing**
**Paperwork of all kinds****	**

## University Access

- Homepages
- Industrial relations offices
- 	Purdue
**	**
**	**Office of Industry Research and Technology Partnerships
- 	“Finders”
- 	Connect Indiana

## Office of Industry Research and Technology Programs

- Helps faculty researchers find
-     sponsors for their research
- Helps private sector access
-     Purdue expertise and facilities

## Slide 30

## Government Initiated Leverage Programs

- Need:
- Relationships
- Mutual goals/needs
- Preparation
- Fast response
- Teamwork

## Purdue University

- Long history of industry collaboration
***However - Now***
- More proactive
- More flexible
- More sensitive to industry needs/culture
- More supportive to faculty
***But still concerns for***
- Student education
- faculty growth

## Purdue

- Small Business Support Programs

- Incubator
- 	Gateways Program
- Multi-tenant building
- Research Park
- Technology Assistance program
- Small Business Development Center

## Purdue

- Small Business Support Programs
**continued**

- Faculty-owned businesses
- 		Entrepreneurial spirit/culture
- 		Guidelines/policies
- 		COI policy/process
- 		IP policies
- 		Technology development grants
- 		Pre-seed capital fund
- 		Campus call-outs
- 		SBIR regional workshop

## University Policy Statement on 

**Faculty-owned Businesses**

- Acknowledged “good” for
- 	Faculty program development
- 	Improved public impact from
- 	    university IP
- 	Economic development of local
- 	    area & state
- 	“Quality of education for students”

## University Research

**University Research**
**Challenging the **
**Faculty Culture**

- Purdue is evolving

**Linda A. Howell, Pre****sentation Artist**