# Presentation: 043002

##  Strategic Plan2007AsiaNow ICT Team

| Team Leader: | Swee Hoon Chia |
| --- | --- |
| Deputy Team Leader: | Dzung Nguyen |
| Global Team Liaison: | Maura Kim |

## Vision And Mission

**Vision And Mission**

**Vision:**To create prosperity for U.S. ICT companies by increasing their exports.
**Mission:**To work closely as a team both within the Asia Pacific countries and with our U.S. ICT Team to reach out to more ICT clients and promote and protect their commercial interests through our customized solutions and ensure that we continue to enhance our industry knowledge and professional skills in order to help our clients compete and win in the Asia Pacific ICT marketplace.

## Goals And Objectives

**Goals And Objectives**

**Assist more clients as a team**
**Share information amongst ICT Team members**
**Collaborate on market research topics**
**Improve and enhance industry knowledge**
**Improve networking amongst specialists in the ****Team**
**Work actively with Global ICT Team**

## Strategic Action Plans

- Participate in more IBPs and other trade events
- Share client information on GKS and other key services (IPS, PKS, etc.)
- Prepare coordinated market research
- Plan ICT training and knowledge-sharing programs at Asia Now events
- Create environment for sharing best practices and team problem solving
- Work closely with Global ICT team and/or the lead Trade Specialist on Showtime programs at Asia Now events as well as other IBPs

## Specific Action Plans

- Team members to ask GKS client if they are interested in using the service in other countries in the Asia Pacific countries and to share information by copying the team once the client pays for the service
- Continue to prepare coordinated market briefs for Asia Now events
- Conduct training and have team meeting at NAB2007 and CommunicAsia/BroadcastAsia2007
- Work with Global ICT Team to fund and support spin-off activities for NAB 2007 and other IBPs events

**Specific Action Plans**

## 2007 Events

_**U.S. Shows**_
- 	Jan 8 – 11			CES
- 	March 27 – 29	CTIA Wireless
- 	April 14 - 19			NAB 2007
- 	June 18 – 21		NXTComm
- 	June 19 – 21		InfoComm Int’l
- 	June 26 – 28		C3 Expo
- 	July 16 – 20			SEMICON West
_**Asian Shows**_
- 	June 19 – 22		CommunicAsia2007/BroadcastAsia2007
_**European Shows**_
- 	March 15 – 21	CeBIT 2007

## Specific Functions

**FUNCTIONS****	****COORDINATOR****	****Note Taker**
- _Conference Calls_1. February 13, 2007	Dzung Nguyen	Lily Lin2. March 28, 2007	Oraphan Boonyalug	Frances Li3. May 30, 2007	Fanny Chau	Aida Miranda4. September 26, 2007	Tracy Yeoh	Kalung Riang
- _Market Research_NAB 2007	Frances LiCommunicAsia 2007	Frances Li
- _Team Training at AsiaNow events_NAB 2007	Maura Kim/ Aida MirandaCommunicAsia 2007	Sweehoon Chia
- _Trade Event Highlight_NAB 2007	Frances LiCommunicAsia 2007	Dzung Nguyen

## Target Results

**Increase Commercial Specialists’ participation at trade events particularly Asia Now events**
**Generate more Export Success and Highlights**
**Expand CS services**
**Generate high quality and useful market research reports**
**Increase outreach and business matching activities**
**Enhance specialists’ knowledge on ICT and related sectors**

**Target Results**