# Presentation: 689216

## CFC/OPM Regional Meeting

**Campaign Marketing – Civilian  Sector**

**Presenters**
**Carol McClain, PCFO, Cleveland, OH**
**Geri Spearman, LFCC, FEB,**
**     ****San Francisco, CA**
**Cindy Turvy, PCFO, Columbus, Oh**

**What is Marketing?**

## What is Marketing?

**Selling**
**Educating **
**Motivating **
**Gaining customer confidence **
**Selling our credibility **
**Sharing the passion **
**Get a personal story from fed employee who has used services**

##              Leadership

**Meet with leadership to get his/her endorsement**
**Leadership - sign pledge card at Kickoff**
**Use of emails, newsletter messages from “the top”**
**Say thank you and send thank you letters to workers through managers and supervisors**

##              Annual Report

**Information source for donors, agency heads, volunteers**
**Use of annual report for LE meeting**
**And for CFC Planning/Cabinet meetings**

##     Components of an Annual Report 

**Message from chair**
**Top 30 account statistics **
**Designation info to charities **
**Achievements **
**Contact info**
**Mission statement   **

## Labor chair on planning committee
Blanket campaign endorsement (signed letter, poster)
Labor rep/speakers at major events, targeted agency campaign rallies
Labor team at Day of Caring
CFC campaign message in Labor publications/newsletters 

**Blanket campaign endorsement (signed letter, poster)**
**Labor rep/speakers at major events, targeted agency campaign rallies**
**Labor team at Day of Caring**
**CFC campaign message in Labor publications/newsletters**** **

**Labor Involvement**

## Web Site: Your Own Campaign

**Campaign events, info, status**
**Charitable agency listings – donor guide  **
**Links to CFC/OPM web site**
**Retiree information**
**Contact info/federal agency links (federal offices w/in the campaign)**
**Use of cfctoday website**

## In-kind Publications

**Billboards**
**  ****Contact Media Networks, Inc   **
**	****One station Place**
**	****Stamford CT, 06904-2096  **
**	****Ilene Collins 203-967-6505, **
**	****	****fax 203-967-6525**
**	****Email attachments in pdf file  **

## Campaign Publicity

**Post/Federal Agency Newspaper**
**Federal agency newsletter**
**Employee bulletins**
**All hands email notices**
**Posters/leaflets at employee entrances**

**Please share some marketing techniques you have found successful in your campaign**
**Each group should be prepared to share at least three ideas with the entire group**

**Summary of Groups**

**Look on the CFC/OPM web page**
**To get email address of other adjacent campaigns or adjacent states or campaigns of similar size  **
**Look for 1417 information to get dollar amounts of similar size agencies**

## Sparking Interest in Your CFC

**Have contest to draw your campaign posters, materials, etc with local organizations , the school district, among federal agencies**
**Thermometer and have a contest for the other group to do the campaign thank you cards, or the campaign poster – charities serve as judges **

**Sparking Interest cont’d**
**Bus tails, Agency calendars**
**Partnership with sports team – federal employees night   **
**UW newsletter – have a CFC corner**

## 			Marketing CFC is Year Round

**Get on Post Office Advisory Council**
**Get invitation to Protocol events – such as change of command**
**Get invitation to federal agency CFC award ceremonies**
**Be visible at other events such as Food drive**