# Presentation: 379861

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Room Air Cleaners

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program
- that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

## ENERGY STAR QualifiedRoom Air Cleaners

**A room air cleaner is a portable, electric, cord-connected appliance that removes fine particle matter from the air.**
**ENERGY STAR qualified models use 44% less energy than standard models to remove particles, such as dust and pollen, from indoor air.**
**Meeting the ENERGY STAR Criteria**
-  	Qualified models must meet the minimum CADR/Watt ratio, which measures 	the amount of contaminant-free air delivered by the room air cleaner.
-  	Models offering secondary features such as clocks and remote controls must 	meet energy efficiency requirements for operating those features in Standby 	mode.

## Saving Energy = Saving Money

- ENERGY STAR qualified room air cleaners save about $35 a year on energy bills.
- The typical household spends more than $2,000 a year on energy bills. With ENERGY STAR, you can save over 30%, or about $700.

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## Saving Energy HelpsProtect the Environment

-  	A typical room air cleaner, 	operating continuously uses about 	50% more power than that used by 	a new refrigerator!
-  	By using about 44% less energy, 	qualified room air cleaners help 	prevent global warming by 	reducing the greenhouse gas 	emissions caused by burning fossil 	fuels** **at power plants.
-  	Since 2004, qualified air cleaners 	have prevented more than 1 billion 	pounds of greenhouse gas 	emissions.

## Why Buy ENERGY STAR?

**High quality performance**
- Room air cleaners that have earned the
- ENERGY STAR efficiently remove fine particles from the air, such as pollen and dust.
**Save money without sacrifice**
- Qualified room air cleaners cost less to operate and many models offer additional features such as clocks and remote controls.

## ENERGY STAR Room Air Cleaner Brands

-   	Blueair, Inc.
-  	Friedrich Air-Conditioning Company
-  	Sharp Electronics
-  	The Holmes Group
-  	Whirlpool Corporation
- [Customize as appropriate]

- ENERGY STAR Room Air Cleaner Brands

## ENERGY STAR As Your Sales Partner

- Differentiation
- Arm your staff with knowledge
- Provide your customers products of choice
- Grow your customer base
- Attract and retain customers—help your customers save money and watch them keep coming back
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits
**Create Social Value**
- Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions
- Lower energy bills for consumers and businesses
- Boost your brand’s environmental image

- ENERGY STAR As Your Sales Partner

## ENERGY STAR Room Air Cleaner Overview

- The government-backed program dedicated to helping consumers protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified room air cleaners.
**ENERGY STAR Qualified Room Air Cleaners:**
-   	Are 44% more efficient than standard models.
-   	Save about $35 on annual energy costs.
-   	Remove fine particles from indoor air, such as pollen or dust.
-   	Help prevent global warming by reducing the greenhouse gas emissions
-    	caused by burning fossil fuels at power plants.

- ENERGY STAR Room Air Cleaner Overview

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov](http://www.energystar.gov/training)__[/training](http://www.energystar.gov/training)_