# Presentation: 122114

## Clean Cities Program Webcast
August 16, 2006

- August 16, 2006

## EcoMedia is dedicated to pioneering marketing and media programs that generate necessary funds and resources to address critical environmental challenges.

*EcoMedia is dedicated to pioneering marketing and media programs that generate necessary funds and resources to address critical environmental challenges.*

## about EcoMedia

- Founder and CEO Paul Polizzotto leading environmental entrepreneur
- Pioneered public-private funding model for environmental change with Adopt-A-Waterway program (launched 2002)
- Named “environmental hero” by EPA

- Launched national EcoZone program to expand and broaden public-private part-nership opportunities to address critical environmental challenges

## about EcoMedia – demonstration of past success

- about EcoMedia –** demonstration of past success**

## 	Since 2002, EcoMedia partnerships have funded critical community programs such as these, at no cost to taxpayers

- Trashskimmers

- Watershed Cleanup

- Streambank Restoration

- Water Quality Testing

- Catch-Basin Insert Filters

- about EcoMedia –** sponsorship funding at work**

## about EcoMedia – benefits to communities

***Preserving Wetlands ***
- EcoMedia helps fund the Mather Wetland Enhancement project in Sacramento County.

***Schoolyard Greening Project***
- Gilmor Elementary School is also one of seven schools to have unused, obsolete asphalt removed from their schoolyard as part of the Baltimore City School Greening Initiative begun by the Department of Public Works, Recreation and Parks, and Planning and other partners.

***TidePool Cruiser***
- The mobile Windows-On-Our-Waters environmental education program “coasts” to Long Beach schools.

- Cleaner Waterways... ***Cleaner Cities***
- Measurable improvement in water quality
- Public education campaign
- No cost to taxpayers

- about EcoMedia –** benefits to communities**

## about EcoMedia – federal agency support

**U.S. Department of Energy (DOE)**
- “The department really views public-private partnerships as a key element in the nation’s energy strategy.  I’m very hopeful that [EcoZone] will help bring a number of players together to not only deal with things like clean air and clean water, but also help us advance our mission to get more efficient use of energy and alternative sources of energy for America’s future.”
***Richard Moorer, Deputy Asst. Secretary for Technology Development***
***U.S. Department of Energy***

**National Oceanic and Atmospheric Administration (NOAA)**
- “EcoZone creates the opportunity to foster collaborative partnerships between public and private entities that can make measurable improvements in the quality of our waterways and promote environmental stewardship of coastal resources.”
***Dr. Holly Bamford, Manager, Marine Debris Program, Office of Response and Restoration, National Ocean Service***

**Environmental Protection Agency (EPA)**
- “Now one of the most exciting things about EcoZone and the partnership that we're embarking on here is that EcoZone relies on innovation, collaboration and the enthusiasm of corporate America to really help get the job done, maintaining America's economic competitiveness and also getting environmental results.”
***Benjamin Grumbles***
***Asst. Administrator for Water, EPA***

## about EcoMedia – congressional support

**CALIFORNIA**
- "The program improves our quality of life by reducing pollutants that otherwise go into the Santa Monica Bay and onto our beaches.”
***Jane Harman, D, California, U.S. House of Representatives***

- about EcoMedia – **congressional support**

**OHIO**
- “...a success in more than a dozen municipalities across the country and is quickly being embraced at the state level as agencies recognize the benefits of stretching limited financial resources through this effective private-public partnership.”
***David L. Hobson – R, Ohio, U.S. House of Representatives***

## about EcoMedia – municipal support

- “Providing this kind of funding is something that is essential for us to help us clean our environment, because it’s not typically the kind of funding that would be available in a general budget of a municipality. So, these outside sources, because of the public-private relationship, allow us to convert those funds to great use in cleaning up our environment.”
***Manny Diaz, Mayor of Miami, Florida***

- about EcoMedia – **municipal support**

- "As the Nation's Capital, it is fitting that the District of Columbia should implement the nation's first - and flagship - EcoZone program. In partnering with the federal government and the private sector for revenue and support, the city can now address some of the most urgent environmental challenges in our city - at no additional cost to District taxpayers.”
***Anthony A. Williams, Mayor of District of Columbia***

- “One of Baltimore's highest priorities is to enhance the quality of life for all residents; it is essential that we clean up the local streams that run through our city and then to the Chesapeake Bay. Our partnership with EcoMedia is designed to help resolve this critical environmental issue by recruiting the private sector to raise funds and support our efforts to restore and preserve streams and the Bay."
***Martin O’Malley, Mayor of Baltimore, Maryland***

## about EcoMedia – advocacy validation

- “What a great thing in this day and age, when you have private money, entrepreneurial money, market-based forces, coming together to work with government to actually make a difference in our nest, our habitat, and the human world in which we live.”
***Will Baker, President, Chesapeake Bay Foundation***

- about EcoMedia – **advocacy validation**

- “EcoMedia’s EcoZone program is one of the best ideas I've encountered to combat the problem of urban runoff. It's the type of creative idea that's going to clean up our waters...Cities get much needed funds; communities get cleaner water; and corporations can put their resources to work for the betterment of society.“
***Robert F. Kennedy, Jr., President and Founder Waterkeeper Alliance***

- “Through a unique partnership between government, business, and individuals, the EcoZone program effectively addresses the most important environmental challenges facing communities today.  I heartily support this innovative, market-based strategy that will leaf to improvements in energy use, air & water quality, green space, and ultimately quality of life.”
***Terry Tamminen, Special Assistant to the Governor                                       and former Secretary, CalEPA***

## about EcoMedia – success in public-private partnerships*

- * Non-exclusive

- “We are proud to join the launch of the EcoZone Program because it reflects CH2M HILL’s ongoing mission to protect and preserve natural resources around the globe.”
***Liliana Maldonado, Senior Vice President,***
***Northeast Regional Manager, CH2M HILL ***

***CH2M HILL ***

***DaimlerChrysler ***
- “EcoZone is an innovative approach that allows us to continue to converse with our customers about our desire to be good neighbors, save energy and work to improve the environment.”
***John Bozella, VP of External Affairs & Public Policy, Americas, DaimlerChrysler***

## about EcoMedia – Awards

- 	State of California
**2002 Keeper Award **
- 	Santa Monica BayKeeper

- about EcoMedia – **Awards**

**2001 Clean Water Award nominee for efforts to clean up our waterways**
- 	California Regional Water Quality     Control Board

**Certificate of Recognition for innovation in motivating public responsibility to preserve and protect our environment**
- 	California Assembly Members, Carol Liu and Fran Pavley
**Year 2000 Achievement Award for developing innovative technologies to mitigate toxic urban runoff **
- 	U.S. Environmental Protection Agency

## what is EcoZoneSM?

- Directs a percentage of partnership revenue directly back to local governments to **fund environmental education outreach and protection programs**
- Benefits communities with **measurable improvements to local environment** in areas of air, water, energy and parks & green spaces **at no additional cost to taxpayers**
- Provides corporate partners an **integrated partnership opportunity** with benefits including outdoor, broadcast, internet, grassroots educational programs, public relations and merchandising

- what is **EcoZone****SM****?**

## EcoZone – National Partnership Program

- The EcoZone Corporate Partnership Program will officially launch in April 2007
- EcoZone corporate partnerships provide a fully integrated marketing platform with local impact, national reach, and measurable ROI:
- Media value / brand impressions
- Revenue generation
- B2B platforms
- Consumer promotion opportunities

## EcoZone markets in top DMAs

**Bold **= EcoZone Market; additional markets in top 20 DMAs will be added in 2007-08.

**EcoZone Partnership Program will launch in 15 major U.S. markets by April 2007**
**Program will expand to a total of ****20 top markets through 2008**

## why the environment now?

- 	**HOT BUTTON ISSUE**
- Tremendous consumer interest in the environment: high fuel prices, need for alternative energy sources, global warming, natural disasters (Katrina)
- Corporate marketers interested in viable sponsorship programs that can deliver ROI and halo effect of environ- mentally friendly program
- Corporate clients / marketers want a diversified sponsorship portfolio representative of more than just sports and entertainment
**	****CONSUMER TRENDS***
- 87% of American adults say they are “concerned about the condition of the environment,” which is reflected in their purchasing behavior
- Influencers are more likely to “open their pocketbooks than  their day planners to save the earth.”
- Environment is equally important as a “pocketbook issue” for Middle Class Consumers

- * Source: Environmental Research Associates (ERA) Princeton, NJ

## For Local Government
Provide education & outreach that inspires citizens to improve environmental behavior
Fund environmental technologies and projects - at no additional cost to the taxpayer
Satisfy environmental regulations and requirements
For Corporations
Apply a portion of the $165B spent each year on advertising to media that does what no other form of media can: improve consumers’ quality of life
Build brands and sell product
Earn a better return on investment by supporting multiple corporate initiatives
For Federal & State Environmental Agencies
Shared mission, including responsibility to educate, inform and inspire the public
Make existing budgets go further by reducing the amount spent on content and messaging
Distribute messages through media that fund technologies and projects - achieving objectives while decreasing the taxpayer burden

- Provide education & outreach that inspires citizens to improve environmental behavior
- Fund environmental technologies and projects - at no additional cost to the taxpayer
- Satisfy environmental regulations and requirements
**For Corporations**
- Apply a portion of the $165B spent each year on advertising to media that does what no other form of media can: improve consumers’ quality of life
- Build brands and sell product
- Earn a better return on investment by supporting multiple corporate initiatives
**For Federal & State Environmental Agencies**
- Shared mission, including responsibility to educate, inform and inspire the public
- Make existing budgets go further by reducing the amount spent on content and messaging
- Distribute messages through media that fund technologies and projects - achieving objectives while decreasing the taxpayer burden

- why EcoZone - **value proposition summary**

## 	Stimulating tangible environmental improvement in a number of ways, such as...

- EcoZone – **sponsorship funding at work**

## 	Opportunity to collaborate on best technologies and practices

***Trashskimmers***

***Streambank Restoration***

***Alternative Fuel, Low-Emissions Vehicles***

***Interactive Education***

***Urban Re-Greening***

***Sustainable Energy***

- why EcoZone – **funding exploration**

## Program Elements

**Program Elements**

## EcoZone – media and marketing platforms

- EcoZone – **media and marketing** platforms

**EcoZone provides Corporate Partners a fully integrated media and marketing platform including:**

**New Media Programming         and Applications**
- 	Digital application with information relating to local, national and international environmental services
**Exclusive Outdoor Signage**
- 	Co-branded outdoor signs prominently positioned on high traffic roadways in EcoZone markets
**Category and**
**	****Promotional Rights**
- 	Exclusivity, rights to marks and logos. Official designation

**Mobile Marketing/Grassroots Educational Program**
- 	Minimum 10-city tour in top US markets (4 days per market)
**Leadership Conference Series/ Year-End Summit**
- 	10 local conferences and 1 year- end summit focusing on environ-mental issues and policies that affect corporate America
**Public Service Ads (TV/Radio)**
- 	:30 & :60 second public service commercials including EcoZone partner message integration

**Quarterly TV Specials**
- 	1 hour high-quality quarterly specials promoting the benefits of a healthier environment
**Press Events and Municipal Launches**
- 	Press event with key local pol-  itical leaders at EcoZone launch in each market
**Seat on EcoMedia           Advisory Board**
- 	Comprised of EcoZone Corpo-rate Partners, NOAA, EPA     and DOE

## EcoZone – mobile marketing tour

***Presented by “Company”***

- EcoZone – **mobile marketing** tour

- Minimum 10-city tour in Top DMAs (4 days per market)
- Spring / Summer time frame (April – June)
- Highly attended family events (concerts, festivals)
- Supported by pre-event, in-market promotion including radio, teaser events, internet

- Indoor and Outdoor interactive displays and activities with emphasis on water, energy, air and green spaces
- Touch tanks / screens
- Educational content

## Slide 23

## Slide 24

## EcoZone – television specials

- High-quality specials that present the benefits of a healthier environment in a smart, entertaining format
- Topical subject matter with universal appeal; preserving, protecting, and securing our planet’s resources
- Product placement opportunities
- Potential for digital media extensions

- EcoZone –** television** specials

***EcoZone Quarterly Television Specials***
***Presented by “Company”***

- For example purposes only.

## EcoZone – leadership conference series

- Year-end weekend summit at an eco-friendly resort such as Habitat Suites
- A unique, impactful forum centered on improving the environment
- Keynote speakers including thought-leaders, environmentalists, politicians, corporate leaders
- Panel discussions featuring executives of EcoZone partners, governmental agencies and EcoMedia
- EcoMedia presentation of program highlights, new developments and future vision
- Networking of ideas (environmental improvement, co-promotion concepts, business and brand building)
- Participation by EcoMedia Advisory Board which includes EcoMedia Corporate Partners, EPA, DOE and NOAA

- EcoZone – leadership **conference series**

***EcoZone Leadership Conference Series***
***Presented by “Company”***

- Year-end summit at eco-friendly venue

- Conference Series

## EcoZone – new media programs

- Distribution opportunities include internet, radio, mobile phones; made available for portable download as well

- EcoZone – **new media** programs

***Eco-Friendly Makeover Webisodes***
***Presented by “Company”***

## EcoZone – new media application

***	******Presented by “Company”***
- Digital application that is a one-stop-shop for primary information relating to local, national and international environmental services and information
- Self-contained application will house content feeds from EcoMedia, its partners and other digital sources of environmental content.  Sample content includes:

- EcoZone – **new media** application

- NOAA maps and key weather related applications and information
- EPA feeds on current events and issues of interest
- EcoZone activity and program promotions
- Partner content and branding

## EcoZone – EcoMedia advisory board

- The EcoMedia Advisory Board advises local governments on best available technologies and most effective best management practices
- The Board is comprised of representatives from:
- Environmental Protection Agency
- Department of Energy
- National Oceanic and Atmospheric Administration
- EcoZone Corporate Partners
- Environmental groups

- EcoZone – EcoMedia **advisory board**

## EcoZone – media (television and radio)

*	**Television*
- Public Service Commercials (:30) with Partner message integration
*	**Radio*
- Public Service Commercials (:60) with Partner message integration

- EcoZone – media (**television and radio**)

## EcoZone – media (outdoor)

*	**Out of Home (OOH) Signage*
- EcoZone/Partner co-branded outdoor signs prominently positioned on high traffic roadways in EcoZone markets
- Locations otherwise unavailable to advertisers

- EcoZone – media (**outdoor**)

## EcoZone – media (outdoor)

## EcoZone – press event

***	******EcoZone Press Event***
- Press event for launch of EcoZone
- Participation by key municipal political leaders

- (l-r) John Bozella – DaimlerChrysler, Mayor Anthony Williams – District of Columbia, Paul Polizzotto – CEO EcoMedia, Liliana Moldanado – CH2MHILL

**City of Miami**

**District of Columbia**

- (l-r) Dr. P. Goldschmidt, Dean, Miller School of Medicine; F. Craviero, VP, Miami Office, CH2M HILL; C. Planas, Owner, Tamiami Jeep Miami; Univ. of Miami President Donna E. Shalala, City of Miami Mayor Manny Diaz, EcoMedia CEO Paul Polizzotto

## EcoZone – additional benefits

- Opportunity for data capture
-  	***Internet***
- Partner logo positioning and link on EcoMedia website
- Opportunity to provide Partner/EcoZone content on EcoMedia website
***	******EcoZone Merchandise****** ***
- EcoZone merchandise (T-shirts, hats, bags, lapel pins)
***	******Additional Leveraging Opportunities****** ***
- Best efforts by EcoMedia to make introductions to participating city, county and state governmental and co-partner executives
- EcoMedia support in coordinating EcoZone/Partner volunteer function each year, e.g., “EcoZone/Partner Clean Up Day”

- EcoZone – **additional benefits**

***	***

## EcoZone - summary

- First-to-market, innovative public-private partnership for the environment
- New funding sources for municipal environmental initiatives
- Production and distribution of valuable educational outreach – at no additional cost to the taxpayer
- Advisory board assures programmatic integrity and effectiveness
- Exclusive opportunity for a limited number of corporate partners
- Differentiation in a cluttered sponsorship marketplace
- Drives incremental revenue opportunities for ROI
- Measurable improvement in quality of environment