# Presentation: 689679

## National Highway Traffic Safety Administration

*MADD/NHTSA Law Enforcement*
*Leadership Summit*
*Rosemary Nye*
*Deputy Regional Administrator*
*206-220-7643*

**Notes:**
Good afternoon.  Thank you for introducing me and inviting me to speak.  I’m very happy to be here.

My name is Rosemary Nye and I’m Deputy Regional Administrator of NHTSA – the National Highway Traffic Safety Administration Pacific Northwest Region. 

NHTSA’s mission is to prevent motor vehicle crashes, as well as the deaths, injuries and costs that are caused by them.

For the next few minutes, we going to talk about what is happening in the Region and the Nation in regards to alcohol related crashes.

## Top 10 Leading Causes of Death

**Notes:**
Traffic crashes represent a serious national problem
Motor vehicle crashes still remains the leading cause of death in various age groups. 
8th cause of death for infants under 1, 2nd for toddlers ages 1-3, 1st for ages 4-34!
MV traffic crashes drops to 3rd place for 35-44
8th place for 45-54 ages

## 2004 Pacific Northwest RegionPersons Killed in Crashes

- <date/time>

- 2004 Pacific Northwest RegionPersons Killed in Crashes

**Sources  FARS, NASS GES**

*	**	**	**  **	**	*
*Alaska**	**    **	**	**101*
*Idaho**	**      **	**260**	**	*
*Oregon**	**	**	**455*
*	**	**	*
*Washington**	**600  *
*             **	*
*Total**	**            1,416**	**	*

**Notes:**
In 2003, nearly 43,000 people died on our nation’s highways.  And the numbers are going up.  They’re moving in the wrong direction.

In addition, each year, crashes injure 2.9 million people and result in costs of more than $230 billion. 
1416 killed on Pacific Northwest regional roadways – that’s almost 4 per day; 41% are alcohol-related

## 2004 Western RegionPersons Killed in Crashes

- <date/time>

- 2004 Western RegionPersons Killed in Crashes

**Sources  FARS, NASS GES**

*	**	**	**  **	**	*
*Arizona    **	**	**1,150*
*California**	**      **	**4,120**	**	*
*Hawaii**	**	**	**   142**	**	*
*Nevada**	**        **	**   395  *
*American Samoa, Marianas, Guam            **	**	**	**	**     33**	*
*Total**	**	**	**5,840**	*

**Notes:**
In 2003, nearly 43,000 people died on our nation’s highways.  And the numbers are going up.  They’re moving in the wrong direction.

In addition, each year, crashes injure 2.9 million people and result in costs of more than $230 billion.  

In the Western region, about 16 people die each day on roadways; 36% of these were alcohol-related

## Northwest RegionPersons Killed in Crashes

- <date/time>

|  | Year |  | %
Change  |
| --- | --- | --- | --- |
|  | 2003 | 2004 |  |
| Total Killed | 1,500 | 1,416 | -5% |
| 
Alcohol Related Deaths | 607 | 528 | -13% |

- Northwest RegionPersons Killed in Crashes

**Sources:  FARS, NASS GES**

**Notes:**
Traffic crashes represent a serious national problem, but we are glad to report in 2004, the numbers in the Pacific Northwest Region are moving in the right direction.  We believe this reduction can be attributed to the aggressive enforcement of law enforcement that was supported by paid and earned media.  We also believe that many of our partners including MADD, IACP, AAA, FMCSA worked hard to reduce crashes and we want to thank them and you for those efforts.

## Western RegionPersons Killed in Crashes

|  | Year |  | %
Change  |
| --- | --- | --- | --- |
|  | 2003 | 2004 |  |
| Total Killed | 5,876 | 5,807 | -1% |
| 
Alcohol Related Deaths | 2,120 | 2087 | -2% |

**Notes:**
This is progress; we are decreasing the number of fatally injured; this is progress considering the rate of MVT

## NHTSA Priority

*Supported by:*
*Community Outreach*
*Earned & Paid Media*
*Operation Blue Talon*

**Notes:**
The first priority - High Visibility Enforcement - builds on efforts that have been successful in the past.

We have considerable experience in using this strategy to increase safety belt use.  This Labor Day, we will be once again asking law enforcement to increase their efforts to enforce intoxicated driver laws.  Law enforcement are our main partner in the campaign to reduce alcohol related crashes, injuries and deaths.

## Crackdown Dates

- August 19th – September 5th

*Sustained Enforcement Required !!!*

**Notes:**
the YD&D.YL. Mobilization will run from August 19th through September 5th. This is our labor day mobilization period.

Get in touch with your local law enforcement agencies, including your local liquor law enforcement (ABC) officers and campus police.  Let them know that you support their participation in this campaign, help them publicize their efforts or assist them in other ways.  

The more widely enforcement efforts are conducted and publicized, the more powerful the general deterrent effect will be.  

## NHTSA Priority

- Prosecutors&DWI Courts

**Notes:**
The second priority is to support prosecutors and DWI Courts.  

For a long time, we stressed the arresting of intoxicated drivers, but didn’t address what happened after the arrest.  

Why is this important?  Our enforcement efforts are based on a general deterrence model, which goes beyond just arresting people who violate the law.  It emphasizes creating the “fear” of arrest, to discourage people from drinking and driving in the first place.  

For this model to work, there must be real consequences for those who are arrested.  If this doesn’t happen, others won’t be deterred from drinking and driving, and officers may lose their motivation to enforce the law.

We’re supporting prosecutors, because they face such tough odds.  They typically have huge caseloads, and little training and preparation.  Plus, impaired driving cases often are assigned to the least experienced prosecutors and these prosecutors are pitted against seasoned, high priced defense attorneys.  Several of the states in both the Northwest and Western Region  now have a Resource Prosecutor in the State’s District Attorney’s Association.  Their primary purpose is to help train prosecutors on how to successfully prosecute DWI cases.

We will discuss DWI Courts a little later.  

## NHTSA National Support

**National Paid Media**
**Crackdown Coordination**
**Data**
**Research & Evaluation**
**National website**
**Safe Communities Coordinator**
**IACP Chiefs Challenge**

**Notes:**
NHTSA provides support in several categories.  This list gives you an idea of the technical assistance and support both NHTSA Headquarters and the Regional Offices can provide to you. 

## NHTSA Regional Support

**Coordination with SHOS**
**Alcohol Coordinator**
** ****Law Enforcement Liaison**
** ****Diversity Outreach Liaison**
**Media Specialist**
**Spanish speaking Program Manager**
**Data Specialist **
**Regional website**
**Judicial Liaison**
**Training **

**Notes:**
Not every Region has all of the services, but we can link you with individuals who can assist you. 

## www.stopimpaireddriving.org

*www.stopimpaireddriving.org*

**Notes:**
NHTSA has develop resources for the alcohol campaign that can be found at  stopIMPAIREDdriving.org.

## NHTSA’s Pacific Northwest Regional Alcohol Program Coordinator

**Lorie Dankers**
**(206) 220-7644**
**Lorie.dankers@nhtsa.dot.gov**

**Notes:**
Lorie Dankers is the Alcohol Program Coordinator in the pacific Northwest Region

## NHTSA’s Western RegionalProgram Alcohol Coordinator

**William Kootsikas**
**(415) 744-2995, ext.15l**
**William.Kootsikas**
**@nhtsa.dot.gov**

**Notes:**
Western Region has a new Alcohol Regional Program Coordinator – William – Bill-Kootsikas- who reports to his new position on July 20, 2005.

## DWS