# Presentation: 125593

## Realizing NOAA’s Potential

- Dr. Rick SpinradNOAA Assistant Administrator for Research
- November 30, 2005

- Mary GlackinNOAA Assistant Administrator for Program Planning and Integration

- Enduring Roles and New Opportunities

## The Challenge

- To Promote a Society Fully Invested in the Environment
- Meeting this challenge would result in decisions at every level and on most issues being based on the best environmental information ...
- A healthy and productive environment, used and enjoyed today— and more so in the future
- People/Business/Policy able to adapt to/respond to/use environmental events and changes
- “Across the Board” recognition of the value of NOAA products and services

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## The Current State

- Loss of life and health impacts due to environmental events
- People aren’t able or won’t respond to warnings
- Growing evidence of environmental linkage to health
- Policies not accounting for environmental information
- Missed opportunities/economic losses due to lack of consideration of environmental information
- Businesses not using environmental information
- Environmental resources are stressed
- Environmental information isn’t appropriately accommodated in policy decisions

- Society failing to recognize the necessity of environmental security!

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Headlines Defining the Current State

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Promoting a Society Fully Invested in the Environment  

- Steps toward change
- Working at the Community level – connecting with people to make the case for safety, welfare and quality of life
- Reaching the commercial sector – make the business case for the environment and recognize the environment of business
- Influence the policy makers – place in context of other societal concerns

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Mission Excellence...Dec 2004

- Completed Operational Ocean Observing System
- Three Regional Ecosystem Management Pilots in place
- First Ecosystem Based Fishery Management Plan
- Operational Climate Monitoring System
- Carbon, Climate Reference Network
- Reduce Charting Backlog by 50%
- One Hour Lead Time for Tornado Forecasts

- Real Hurricane Intensity Forecasting Improvement
- Nationwide Operational Air Quality Network
- Operational National Drought Monitoring System
- Operational UAV, UUV Support Fleet
- Assimilation of NASA & NSF Research into Operational Satellites
- GOES-R First Operational Integrated Environmental Monitoring Satellite System

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Mission Excellence...Dec 2004

- NOAA Ownership and Operation of the U.S. Earth Observing Satellites
- Including LANDSAT
- Operational National Water Quality Network
- Non Point Source Reduction
- Recognized Leadership in Earth Systems Modeling
- Fishery Capacity Equal to Sustainable Wild Harvest Levels
- Real Time Operational Surface Transportation Conditions Reporting System

- Reduce the Aqua-/Mari-culture Trade Deficit by 50%
- Operational Bio-detection Network in place
- Plankton to Whales
- Operational Phased Array NOAA/FAA Wx/ATC System
- Operational Next Generation Trawling Gear Replacement

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Mission Excellence

- Hurricane intensity
- improvement

- Ecosystem-based
- plans

- People

- Business

- Policy

- U.S. Earth Observing
- Satellites

- Operational UAV/UUV
- Support Fleet

- Operational Phased Array
- NOAA/FAA Wx/ATC System

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Connecting with the People

- One hour lead time for tornado forecasts
- Real Hurricane Intensity Forecasting Improvement
- Completed operational ocean observing system
- ...

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Reaching the Commercial Sector

- Reduce the Aqua-/Mari-culture Trade Deficit by 50%
- Real hurricane intensity forecasting improvement
- Real-time operational surface transportation conditions reporting system
- ...

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Influencing the Policy Makers

- First ecosystem based fishery management plan
- NOAA ownership and operation of the US Earth Observing Satellites
- Reduce the aqua-/mari-culture trade deficit by 50%
- ...

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Challenge Areas: Group Leads

- Realizing NOAA’s Potential:  Promoting a Society Fully Invested in the Environment – Glackin/Spinrad
- PEOPLE: Building Hazard Resilient Communities
- Vickie Nadolski & Steve Murawski
- BUSINESS: Business Approach to the Environment
- Margaret Davidson & Tom Karl
- POLICY: Policy Approach to the Environment
- Rebecca Lent & Dan Basta

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Backup Material

## Organizational Excellence...Dec 2004

- Effective Operational Organization
- Next Generation Management Information System
- Communication
- Corporate Function
- Single Website
- NOAA Intranet
- Blue Pages
- NOAA Branding
- Internal
- External
- Requirements-based PPBES

- Integrated Research Enterprise
- Embrace new technologies (UAVs, UUVs)
- Integral Economic/Benefit Analysis Functions
- Real Program Trade-off Analysis
- NOAA Interagency Panel Leadership on all Cross-Agency Missions
- Integrated Performance Measurement System

- Realizing NOAA's Potential: Enduring Roles and New Opportunities

## Headlines Showing Success

- “Field Tests Unite Weather and Climate Models” –PhysOrg, Jul 21, 2005
- “NOAA, Federal Highway Administration Increase Collaboration to Create Safer Roads” –RedNova, Jul 21, 2005
- “Oceanographers Work A Quarter Of The World Away From Ship They’re ‘On’ “ –Science Daily, Aug 5, 2005
- “Researchers share results of massive air study” –Associated press,  Aug 12, 2005
- “Are Hurricanes Increasing? Ask A Georgia Pine Tree” –Science Daily,  Aug 12, 2005

- Realizing NOAA's Potential: Enduring Roles and New Opportunities