# Presentation: 733933

## 
THE eHEALTH SBIR/STTR PROGRAM AT 
THE NATIONAL CANCER INSTITUTE (NCI)

Connie Dresser, RDPH, LN, Program Director, HCIRB/BRP/DCCPS, NCI
cd34b@nih.gov;  http://cancercontrol.cancer.gov/hcirb/sbir/

**THE eHEALTH SBIR/STTR PROGRAM AT **
**THE NATIONAL CANCER INSTITUTE (NCI)**
**Connie Dresser, RDPH, LN, Program Director, HCIRB/BRP/DCCPS, NCI**
- _[cd34b@nih.gov](mailto:cd34b@nih.gov)__;  __[http://cancercontrol.cancer.gov/hcirb/sbir/](http://cancercontrol.cancer.gov/hcirb/sbir/)_

## SBIR/STTR PROGRAMS

- Control:
- → SBIR: Small Business Innovation Research –
- 	 small businesses & consultants from non-profits
- → STTR: SB Technology Transfer Research
- 	 Non-profits & small businesses
- → Size: 1-499; U.S. resident; may hire foreign
-      consultants if work can not be done in U.S.

## NIH SBIR/STTR FUNDING for GRANTS & CONTRACTS

- → Phase I; Phase II; Fast Track
- → Phase I: $100,000: 6 months - 1 year:
- 	 test feasibility; develop prototype
- → Phase II: $750,000 - 2-4 years: development, implementation, evaluation for effectiveness & impact, NCI evaluations
- → Grants: April/August/December 1; Contracts: November

## NCI eHealth SBIR/STTR Program Focus

- Translate cancer research into
-  -   science-based, theory-driven, user-centered
-  -   programs, interventions, games, systems,
-      networks and tools
-  -   needed by primary care professionals and
-      the public to reduce cancer risk or improve
-      the quality of life of cancer survivors.

## How to Improve Your Chances for NIH Funding

- → **HIRE a grant writer** if you cannot convey your thoughts on paper.
- → **BE CLEAR & CONCISE**: Never assume reviewers know what you mean.
- → **STATE OBJECTIVES** and clear steps to achieving them.
- → **JUSTIFY YOUR PROPOSAL** based on NCI programmatic needs, a literature review, and how your game differs from others in the marketplace.
- → **DEVELOP an INNOVATIVE GAME **that meets consumer needs and has the potential to motivate behavior change and reduce disease risk or improve quality of life.

## How to Improve Your Chances for NIH Funding

- → **CONVENE a trans-disciplinary research team** to conduct the research, an advisory board of experts to critique your proposal,  and subject-matter consultants. Secure their advice and review prior to submission.
- → **PROVIDE detailed plans** for development, implementation, evaluation and commercialization.  Use accepted outcome measures and statistical programs to evaluate product effectiveness.
- → **CONDUCT** focus groups and large studies of end-users to address socioeconomic, diversity, and usability issues.
- → **INCLUDE letters** of technical and advisory support and  commercialization interest.
- → **PERSIST!**

## What Constitutes Successful NCI eHealth Research?

- Development of a product that:
- →		has the capability of promoting behavioral 	change that lowers the risk of cancer or improves 	the quality of life of cancer 	survivors
- →		has the ability to track positive change over time
- →		is cost and time effective
- →		provides a positive ROI

## Games of Interest to the NCI

- →	Enhance self-awareness that leads to
- 		health awareness and taking responsibility 	for preventing or surviving with cancer
- →	Educate users about the physical impact of 	healthy/unhealthy eating habits, good/poor 	exercise habits or using smoke/smokeless 	tobacco products
- →	Games for children with cancer that 	educate and promote survival skills