# Presentation: 776391

## Consumer Health Funding

- Tuesday, November 6, 2007
- 10:00am – 11:00am
- Call: 1.888.813.8477
- Participant passcode: 934901
- _https://webmeeting.nih.gov/funding/_

## Consumer Health Funding

- Kathel Dunn, MSLS
- Associate Director,
- National Network of Libraries of Medicine
- Middle Atlantic Region

## Agenda & Objectives	

- Grants and awards
- NN/LM awards
- Basic elements of the NN/LM application
- Needs Assessments
- Goals and Objectives
- Methodology
- Budget
- Evaluation
- Q & A – from you, from reviewers

## Types of Grants & Funding Ops.

- NN/LM Funding:
- http://nnlm.gov/mar/funding/
- Government Grants:
-  Grants.gov: _[http://www.grants.gov ](http://www.grants.gov/)_
- NLM: _[http://www.nlm.nih.gov/ep/extramural.html](http://www.nlm.nih.gov/ep/extramural.html)_
-  NIH: _[http://grants1.nih.gov/grants/index.cfm](http://grants1.nih.gov/grants/index.cfm)_
-  HHS: _[http://www.hhs.gov/grantsnet/ ](http://www.hhs.gov/grantsnet/)_
- Private Corporations & Foundations
-  Foundation Center: http://fdncenter.org/

**Notes:**
Grants.gov – all 26 Federal grant-making agencies, spanning over 900 different grant programs; $360 billion in Federal grants, which is approximately 25% of the Federal budget

## NN/LM Funding Awards

- For full and affiliate network members:
- Exhibit Awards
- Training Awards
- MedlinePlus Go Local
- MicroAwards
- For full network members:
- Technology Improvement Awards

**Notes:**
Exhibit Awards - Currently Available! For members participation at venues that promote health information resources. Funds support registration and fees, travel, and related expenses. Members can promote their local library resources while promoting the National Library of Medicine.
MicroAwards - Currently Available!For Full Network members to enhance their services as well as promote NLM products and services; and provide seed money for ongoing or one-time projects through the purchase of displays, brochures, presentations, materials, equipment, supplies or presentation of small programs.
Technology Improvement Awards – Fall 2007For Full Network members to expand their access to health information, enhance services and provide seed funding for one-time technology projects or to bring technology to a library or community that has previously not had access to NLM products and services.
Training Awards – Fall 2007For members to support hosting a workshop, technology fair or forum, or other professional educational activity that will assist network members in developing their skills and knowledge, and enhance their abilities as participants in the National Network of Libraries of Medicine (NN/LM). Multiple awards to a single institution are possible.
Online Training Development Awards – Fall 2007For members to support the development of instructional programs that improve the knowledge and skills of librarians, health care providers, and other groups. Courses are to be delivered over the web. Access to the web technology is available through MAR.
Online Training Awards – Fall 2007For members to support online instruction that will assist network members in developing their skills and knowledge, and enhance their abilities as participants in the National Network of Libraries of Medicine (NN/LM). 

## NN/LM Awards: Side Note

- Must be a member
- How to find out if you are a member?
- Go to: http://nnlm.gov/members/adv.html
- For membership information, go to:
- http://nnlm.gov/mar/services/renewal/newmember.html

## Project Ideas:

- Promote and market library’s health information services
- Provide train-the-trainer sessions for public librarians
- Host health lecture series with local or regional experts
- Exhibit at a conference that focuses on health, disease prevention or health promotion

**Notes:**
Think about projects that might extend your current work or scope of work a bit beyond where you currently are; or are in a direction you would like to go but haven’t yet had the resources to go there yet. Projects that include NLM products and databases are a plus. 

## Before the Application

- Gather background information on the need to be addressed
- Identify project needs
-  Staffing
-  Equipment
-  Supplies
- Sketch a rough draft of the budget
- Determine who will write the application

## Sections of the Application

**Plan**

**Need**

**Evaluate**

**Method**

**Market**

**Budget**

## Needs Assessment

- Interviews
- Focus Groups
- Questionnaire

## Interviews

- Interview someone in the target population you would like to work with
- If you know someone
- Parent, support group attendees
- If you don’t know someone but know someone who knows them – network!

## Focus Groups

- Hold a focus group of the targeted population that you would like to work with
- Parents
- Support groups
- Community organizers

## Questionnaire

- Survey your target population:
- Questions posted to a listserv
- Email or web survey
- Paper survey
- In-person survey

**Notes:**
Survey Monkey will let you conduct a survey of 10 questions, with 100 responses for free. 

Ask users 

## Identification of Target Population and Geographic Area

- Use background data
- Be as specific as possible:
- Group
- Demographics
- Census information - Populations
- Socioeconomic data

## Project Goal and Objectives

- What do you want to accomplish with the project overall?
- List goals and objectives
- Goal: Increase teachers’ awareness of HealthyNJ, health web site for New Jersey
- Objectives:
- Conduct training sessions at six partner schools
- Develop liaison with Department of Education
- Publicize HealthyNJ’s “only in New Jersey” resources
- List each goal individually

## Methodology and Approach:

- How will you address the need?
- How will you meet each objective?
-  Details, details, details
- What is the timeline from start to finish?
- Who will staff the project?
-  What are their qualifications?
-  CVs

- The “Meat” of the Application

## Budget - dos

- Be specific
- Example:
- Need $500 for promotional items NO
- Need $500.00 for customized mousepads at $2.25 each for a total of 200 mousepads plus tax, shipping YES

## Budget – don’ts

- Don’t list anything in budget that’s not in project title, description, etc
- Example:
- Project is for a training session to teach PubMed
- Budget request is for $300.00 for a fax machine ???

## Evaluation

- Must be measurable and quantifiable
- Will be based on the baseline data
- Evaluate each goal and objective.
- Use:
- _Measuring the Difference: Guide to Planning and Evaluating Health Information Outreach_
- by Catherine M. Burroughs M.L.S.
-    available online at http://nnlm.gov/evaluation/guides.html
- & Outreach and Evaluation Resource Center: http://nnlm.gov/evaluation/
- Contact NN/LM MAR office if you need a copy

## Exercise: Program Planning

## Everyone’s Public Library

- City is focused on:
- flu shots
- smoking ban
- restaurant inspections
- In a county with a large Spanish-speaking population

## Need Statement

- Everyone’s Public Library in Somewhere, NJ will collaborate with the City Department of Health in promoting flu shots, their benefits and where to go to obtain free flu shots. The City saw a higher percentage of flu cases in the last year than neighboring counties saw.

## Needs Assessment

- 	The Everyone’s Public Library librarians asked older adults on two successive Fridays, in a paper-based, at-the-door survey, if they used the internet for health information, what sites they used and if they knew how to look up information on flu shots. The results of the mini-survey were: 50% used the internet for health information, 50% of the health information users used a search engine for locating information and most were unaware of how to use the internet to find location information (location of flu shots).

## Identification of Target Population

- Everyone’s Public Library is located in Union County New Jersey, the 3rd most populous county in New Jersey with native Spanish language speakers, according to the 2000 census.
- Everyone’s Public Library serves a city of 25,000 with a high percentage of older adults (20% of the population). Previous library surveys indicate that the older adult population uses the library on average of once a week.

## Project Goals and Objectives

- Goal: To increase older adults awareness of free flu shot availability and where on the internet to turn for reliable health information
- Objective 1: Provide training to library staff on HealthyNJ web site, particularly on locating flu information and flu shot locations
- Rationale
- Objective 2: Promote HealthyNJ’s web site and usefulness for older adults
- Rationale

## The Library will host RML staff to teach the class, From Snake Oil to Penicillin: Evaluating Consumer Health Information on the Internet for seniors
The Library will give out promotional items and written materials at the class and in prominent locations in the Library promoting HealthyNJ and flu shot information
The Library will promote its activities to seniors and to the City Department of Health

- The Library will give out promotional items and written materials at the class and in prominent locations in the Library promoting HealthyNJ and flu shot information
- The Library will promote its activities to seniors and to the City Department of Health

- Methodology

## Evaluation

- Tie evaluation to objectives
- Pre/post assessment
- Behavior: track use of materials, web site hits
- Knowledge: know more after the activity?
- Attitude: satisfaction or greater willingness to use?

**Notes:**

Evaluation: did training take place? When, where, how many attended
Did attendees learn (test)? Did they use it more than they did before? Do they continue to use it more? 
Take a picture! 

## 	Exercise: Evaluate Outreach 	Conference Award Applications

**Conference #1**

- Purpose: open a dialogue on community diversity and serve as a model for other hospitals, community health centers, public libraries ... that wish to broaden their outreach, build strong community partnerships and increase their effectiveness in integrating diversity and eliminating disparity in healthcare.

**Conference #2**

- Purpose: to provide health professionals and hospital staff with an educational and practice opportunity to develop an awareness of health literacy issues and improve communication skills with individuals in the Valley region of MAR. It will present practical information that will help participants implement the new health literacy requirements of JCAHO.

**Notes:**
Reviewer comments: What is the objective of the conference? The application wording is unclear and jumbled. 

## 	Agenda

**Conference #1**

- 8:00am – 12:00pm
- Topics to be explored
- Unique aspect of community?
- Misunderstandings based on educational attainment, language barriers, and cultural belief systems be reduced?
- How can healthcare providers make outreach more effective?

**Conference #2**

- 8:00am – 8:30am Registration
- 8:30 – 8:35 Welcome remarks
- 8:35 – 8:45 Introduction
- 8:45 – 9:15 Overview: What is Health Literacy and Why is it an important public health issue

**Notes:**
Provide a concise conference schedule.

## 	Partners & Evaluation

**Conference #1**

- No co-sponsors
- No letters of support
- No evaluation stated

**Conference #2**

- Two co-sponsors (in addition to applicant organization)
- 10+ letters of support
- Attached copy of evaluation

**Notes:**
The applicant should partner with other community organizations to strengthen the application, e.g. via letters of support.

## QUESTIONS?

- Kathel Dunn
- NN/LM MAR
- 212.263.4197
- 1.800.338.7657
- dunn@library.med.nyu.edu