# Presentation: 754904

## TalkingQuality:Tools for Public Reportingwww.talkingquality.gov

**Session 1B: Quality and Patient Safety Reporting Tools**
**AHRQ Annual Meeting**
**September 27, 2007**
**Dale Shaller, MPA**
**Principal, Shaller ****Consulting**
**Managing Director, National CAHPS Benchmarking Database**
- _[d.shaller@comcast.net](mailto:d.shaller@comcast.net)_
**651-430-0759**

## What is TalkingQuality?

- A Web-based guide to developing reports on health care quality for use by consumers
- Designed for both experienced sponsors of public reporting as well as newcomers
- Initiated in 1999 by the Work Group on Consumer Health Information
- Currently maintained by Westat as part of the AHRQ Web site

## Work Group on Consumer Health Information

- Created in 1998 by AHRQ, CMS, and OPM
- Purpose:  To support public and private efforts to improve the  communication of health care quality information to consumers
- Work Group Members:
- Consumer advocates
- Health care providers
- Public and private purchasers
- Researchers
- Government representatives
- Experts in communication, quality, and social marketing

## 3 Major Work Group Products

- Research and Action Agenda
- National Conference in 2000 on *“Informing Consumers About Health Care Quality:  New Directions for Research and Action”*  (_[http://www.quic.gov](http://www.quic.gov/)_)
- TalkingQuality Web site

## TalkingQuality Overview

- Audience:  Public reporting sponsors who provide information on health care quality to consumers
- Purpose:  Systematic guide to report development and dissemination, including:
- Project planning and implementation
- Basic communication and design principles
- Practical examples to illustrate concepts
- Initial focus on health plan quality

## TalkingQuality Development

- 1999:  Content development based on:
- Experiences of report sponsors
- Experts in content areas and communications
- 2000:  Site construction and user testing
- 2001:  Public launch
- 2003:  Editorial Board created to oversee expansion and revision

## TalkingQuality Home Page

**TalkingQuality Home Page**

## The Big Picture:  Project Planning and Implementation Issues

**The Big Picture:  Project Planning and Implementation Issues**

## What to Say:  Content and Context

**What to Say:  Content and Context**

## How to Say It:  Presentation and Design

**How to Say It:  Presentation and Design**

## Link to report design example

**Link to report design example**

## Into The Hands of Consumers:  Dissemination and User Support

**Into The Hands of Consumers:  Dissemination and User Support**

## Refining What You Do:  Testing and Evaluation

**Refining What You Do:  Testing and Evaluation**

## Planning Workbook

**Planning Workbook**

## TalkingQuality Use and Impact

- Use in first 2 years:
- Over 30,000 unique visitors
- Almost 300,000 page views
- Examples of use:
- Maine Health Management Coalition
- Connecticut Hospital Association
- National Business Coalition on Health

## Future Directions

- Addition of Report Card Clearinghouse in 2006
- Plan for updating content and examples through the CAHPS III project, including:
- Application to provider-level reporting
- Evidence on the impact of public reporting
- Overhaul the search engine, site map, and overall structure to make more user-friendly
- Marketing and promotion:  How can we make more potential users aware of this tool?