# Presentation: 383712

## Stories From The Triad

- Partnering With The  Health Community

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Why the Health Community?

- Common Goal
- Educated “Choir”
- Support
- Financial
- Logistical/ Infrastructure
- Lends Credibility
- Up & Coming Market
- Health Sells!

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Employment Securities Commission of North Carolina

**Employment Securities Commission of North Carolina**

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Do you “Mesh”?

- Does my message fit their mission?
- Preventive Health Care
- Specific Targets
- Support Staff
- Medical Staff
- Develop Rapport

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Service Promotion

- Are you promoting their services?
- If we build it, will they come?
- Pediatric
- Geriatric
- Cardiology
- Pulmonary

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Good Will

- How will your message make the public feel about the medical organization you’re working with?
- Public Service
- Caring Community Member
- Environmentally Concerned

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Effectiveness

- Will your message be noticed?
- Audience
- Practicality
- Visibility
- Affordability
- Flexibility

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Who should I contact?

- Hospitals (Marketing Department)
- Cardiopulmonary
- Pediatric
- Allergists
- Geriatrics
- Family Practice
- Otolaryngology (ENT)
- Community Health

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Who should I contact next?

- Health Care Providers
- Medical Groups
- Private Practices
- Elder Care Facilities
- Pharmacies
- Rehab Facilities
- Drug Companies

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Health Publications & Media

County Health Newsletters
Respiratory Unit/Clinic Newsletters
Local Newspaper Health Sections
Local TV Health Reports
American Lung Association
American Heart Association

- County Health Newsletters
- Respiratory Unit/Clinic Newsletters
- Local Newspaper Health Sections
- Local TV Health Reports
- American Lung Association
- American Heart Association

- Who else should I contact?

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## County Health Departments

Environmental Health Division
Health Inspectors                        (Summer Camp & Daycare Facilities)
School Nurse Programs

- Environmental Health Division
- Health Inspectors                        (Summer Camp & Daycare Facilities)
- School Nurse Programs

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Educational Institutions

Medical Schools
Physicians Assistant Programs
Nursing Schools
Cardiopulmonary Therapy Programs
Rehab Therapy Programs

- Medical Schools
- Physicians Assistant Programs
- Nursing Schools
- Cardiopulmonary Therapy Programs
- Rehab Therapy Programs

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## In Conclusion...

- The medical community has money.
- They have the infrastructure.
- They’ve already “bought-in”.
- They need and want fresh ideas.
- We have information they can use.
- Partnering with the health community will increase the reach and impact of your program.

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD

## Think.   

- Lorelei Elkins
- Regional Coordinator
- Triad Chapter
- North Carolina Air Awareness Program
- Phone: 336/727/8060
- Email:  _[elkinsLT@co.forsyth.nc.us](mailto:elkinsLT@co.forsyth.nc.us)_
- Web:   _[www.co.forsyth.nc.us/envaffairs/triadair](http://www.co.forsyth.nc.us/envaffairs/triadair)_

- Act.

- Breathe.

- U.S. EPA’s 2004 National Air Quality Conference February 2004, Baltimore, MD