# Presentation: 725080

## Improving Public Awareness

*RP-1162 Lessons Learned*
**Chris Stockton**
- Williams Gas Pipeline
- Program Administrator

## Williams at a glance

**Operates 3 major natural gas transmission systems (WGP)**
** **Transco
-  Northwest Pipeline
-  Gulfstream (50% ownership w/ Spectra Energy)
**Operates 15,000 miles of interstate natural gas pipelines**
**Began implementing RP-1162 in 2005**

**Notes:**
Let me begin by sharing a little bit about Williams’ gas pipeline business. Williams is the second-largest transporter of natural gas in the country...

## WGP Public Education Program

**Before 2005, we didn’t have a coordinated public ed program**
**Outreach conducted autonomously by our 50+ field locations**
**Personal contact mostly limited to directly affected landowners; ER officials**
**Usage items containing emergency phone numbers**

-  Calendars
-   Rain gauges
-  Thermometers

## WGP Public Awareness Program

- Affected Public

**Brochure**

**Letter**

**Usage Items**

**Farmers Post Card**

| Method | Frequency |
| --- | --- |
| Brochure | 2 years |
| Letter | Annually |
| Farmers’ Post Card
 | Annually |
| Personal Contact | Annually /           As needed |
| Usage Items | Annually /           As needed |
| 2007 Total: | 584,000 brochures 
131,000 post cards |

## WGP Public Awareness Program

- Emergency Responders

| Method | Frequency |
| --- | --- |
| Letter, map | Annually |
| Personal contact | Annually |
| Mock drills, training, group meetings | Ongoing |
| Online training | Annually |
| 2007 Total: | 4,000 letters
439 meetings
1,000 online training users |

**Contact Card**

**Letter**

**Map**

**Brochure**

**Personal****Contact**

## WGP Public Awareness Program

- Excavators & Contractors

**Brochure**

**Usage Items**

**Personal****Contact**

| Method | Frequency |
| --- | --- |
| Brochure | Annually |
| One-Call Membership | Ongoing |
| Developer’s Handbook | Ongoing |
| Personal Contact | Annually  |
| 2007 Total: | 235,000 brochures 
338 meetings |

**Developer’s Handbook**

## WGP Public Awareness Program

- Local Public Officials

| Method | Frequency |
| --- | --- |
| Letter, map, reply card, brochure
 | Annually |
| Personal Contact | As needed |
| 2007 Total: | 3,000 letters |

**Reply Card**

**Letter**

**Map**

**Brochure**

**Personal****Contact**

## WGP Lessons Learned

**Entering our fourth year of the program, centralized documentation is still a challenge**
** **Created forms and methods for capturing data, but documentation for field locations still subjective
**Excavators are a difficult audience to measure**
** **Very low response rate on 2006 business reply cards (0.2%)
-  Utilizing a collaborative approach in 2008 / phone surveys
**Affected public web survey was not effective**
-  0.2% participation in 2005
-  Phone survey more effective measurement method

## WGP Lessons Learned

**Gas Control flooded with calls in 2005**
-  Developed alternative 800 number in 2006 to field general questions
**Great response from emergency officials re: online training**
** **Supplemental tool; 2,000 users have taken the course
-  Offering an incentive has spiked number of users
**Maps & wallet cards very much appreciated**
**Build your own database of emergency & public officials**
** ****We have already seen great improvement re: ER officials**
-  Can you locate the pipeline? (33% 2005; 52% 2006; 71% 2007)

## Lessons Learned

**Overall, I believe our public education program is **_**better**_** as a result of RP-1162**
** **More efficient, comprehensive & effective
**Flexibility is important**
** **1162 gives us the flexibility to meet specific needs of field locations, in addition to satisfying broad baseline requirements
**Defining ‘continuous improvement’ still a challenge**
-  45 various points of data were measured / tracked in 2007 (i.e. incidents, third party damages, survey questions, feedback, etc.)
-  ‘Effectiveness’ needs to be the sum of all parts, not focusing on one particular data point

## Thank you

- Chris Stockton
- 713/215-2010
- Christopher.L.Stockton@Williams.com