# Presentation: 509573

## An Overview

**     **

**Rita Cohen**

**Mailers Technical Advisory Committee**

**February 22, 2007**

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## What is MPA?

- THE PREMIER INDUSTRY ASSOCIATION FOR THE CONSUMER MAGAZINE BUSINESS

***240 Domestic Members***
***100 Associate Members***
***60 International Members***
***1,400 Magazine Titles***

## Our Mission

- Support and promote the editorial and economic vitality and integrity of MPA member publications.
- To be the marketing force to increase the share that magazines capture of advertising dollars and the reader’s time and money
- To defend the freedom to write and publish under the First Amendment
- To be the primary source of information and expertise about the publishing industry for both its members and the community at large

## Advocating for the Magazine Industry for Over Eighty Years

**Protecting our members’ interest on Capitol Hill, at the USPS, PRC, FCC, FDA, and FTC, among others.  **

## What’s in Your Mailbox?

**What’s in Your Mailbox?**

**Promotions**
**Invoices**
**Renewals**
**Confirmations**

## Magazines...Magazines...Magazines

**In 2005, 350 New Magazines were Introduced to Satisfy** **Consumers’ Growing Need to be Informed and Entertained**
**6,325 Consumer Magazines**

## MPA Board Postal Task Force

**MPA Board Postal Task Force**

- Ann Moore

- Steve Lacy

- John Sullivan

- Rick Smith

- Cathie Black

## Working as an Integral Part of the  Mailing Community

**Coalition for a 21****st**** Century Postal Service**
**Mail Moves America**

## Mailers Technical Advisory Committee

-   Howard Schwartz

-    Rita Cohen

-  Participate in Most Workgroups and Attend MTAC Meetings (if they are not too early in the morning)

-    Scott Lorenz

## Periodicals Operational Advisory Committee 

- Joyce McGarvy

**Sample Projects:**
-  Get Out of Sacks Initiative
-  Planning for Flats Sequencing System

## Periodicals Advisory Group 

-   Howard Schwartz

**Sample Projects:**
-  Change in Definition of *“Nominal Rate”*
-  New Launch Project
-  Ride-Alongs

## Our Secret Weapon  Carrying the Weight of the Postal Rate Case on his Shoulders....

## Representing Members’ Interests at the PRC

- Participate in Every Rate and Classification Case, Including Most Recently:
* **Docket No. R2006-1 *
* **Periodicals Nominal Rate*
* **Co-Palletization Experiments*
* **Periodicals Ride-Along*

## Representing Members’ Interests at the USPS

* **Docket No. R2006-1 Mailing Standards*
* **24-Piece Sack Minimum*
* **250-Pound Minimum for “Last Pallets”*
* **Bundle Integrity*
* **Address Visibility on Bundles*
* **Eligibility Requirements for Standard Mail*

## Postal Reform Enacted

- MPA was an Integral Part of the Mailing Industry’s Support for this Legislation for Over a Decade

## Action Now Moves to the PRC

**PRC Deadline:  June 2008**

**MPA WILL COMMENT AT EVERY STAGE OF THE PROCESS**

## Other Industry Issues...

- Advertising Restrictions
- Alcohol
- Direct to Consumer (Pharmaceuticals)
- Food
- Consumer Protection
- Copyright
- Editorial Freedom
- Environment
- Tax

## MPA Member Benefits

- Government Affairs
- Advertising Marketing & Research
- Consumer Marketing Research & Best Practices
- International Affairs
- Professional Development
- Information Center
- Public Relations
- Surveys
- Councils and Committees

## Providing Up-to-Date Information

## MPA Events...

## Congressional Briefings

**Senator Robert Menendez (D-NJ)**

**Senator Byron Dorgan   (D-ND)**

**Senator John McCain  (R-AZ)**

**Senator  Susan Collins     (R-ME)**

**Senator Mitch McConnell  (R-KY)**

**Senator Patrick Leahy  (D-VT)**

## Magazine Marketing CoalitionIdeas that Live Beyond the Page

## Beyond Postal...

## Affiliate Organizations

- American Society of Magazine Editors (*ASME*)
- Independent Magazine Group (*MPA-IMAG*)
- Publishers Information Bureau (*PIB*)

## MPA Membership

**Domestic Membership**
- Open to publishers of magazines that are primarily intended for distribution in the U.S. and issued at least four times per year.  MPA membership is corporate, so all magazines of a company enjoy the same privileges.
**International Membership**
- Open to publishers based outside the U.S.
**Associate Membership**
- Open to non-publishers affiliated with the magazine industry (i.e. deriving 20 percent or more of their annual revenue from the magazine industry; or, deriving at least $1 million in annual revenue from the magazine industry).
- For more information on membership, visit our website at **www.magazine.org**.