# Presentation: 656708

**Paper and the Environment**
- A presentation for
- Mailer’s Technical Advisory Committee (MTAC)
- May 6, 2004

## Overview

- Environmental Issues and Campaigns
- AF&PA Approach and Resources

## Environmental Issues and Campaigns

## Campaigner Issues

- Recycling
- Waste stream/landfill reduction
- Old growth
- Chain-of-custody
- Clean production
- Alternative fibers

## The Paper Campaign

**Notes:**
Take the high road

All policy tools, written and oral arguments should be factual 
and science- based.  Customers appreciate a direct and honest 
approach to their questions.  This contrasts well (and the 
customers understand the differences) with the extortion 
tactics and misleading emotion-based arguments of the 
campaign organizations. 

## Catalog Campaign

**Notes:**
During the GAC the blue bin ad ran in the Capitol Hill publications
Skyline ad was rolled out at the NCSL Conference in San Francisco.

## Cumberland Plateau

## The Paper Working Group

- Hewlett-Packard
- Kinko’s
- Mail-Well
- McDonald
- Nike

- Norm Thompson
- Staples
- Starbucks Coffee
- Time
- Toyota Motor Sales

## AF&PA Approach and Resources

## AF&PA Approach

- Recycling Program
- Printing-Writing/EPP Program
- PIAC Program

**Notes:**
In May 2003 we had our “official” launch of the goal at the Government Affairs Conference.  AF&PA held a press teleconference to launch the goal.
Since May we have continued our outreach by  exhibiting at the National Conference of State Legislatures Conference and the National Recycling Coalition’s Congress and Expo; by placing ads in Capitol Hill publications and other trade publications; as well as placing an article by W. Henson Moore in many trade publications.
 We have also formed many partnerships with organizations, municipalities, and agencies to continue our efforts.

## Recycling Program

- 55% paper recovery goal
- Video
- Partnerships
- Research
- Recycling program toolkits
- Brochures/printed materials
- Annual statistics
- Articles/speaking opportunities
- Tradeshows

**Notes:**
In May 2003 we had our “official” launch of the goal at the Government Affairs Conference.  AF&PA held a press teleconference to launch the goal.
Since May we have continued our outreach by  exhibiting at the National Conference of State Legislatures Conference and the National Recycling Coalition’s Congress and Expo; by placing ads in Capitol Hill publications and other trade publications; as well as placing an article by W. Henson Moore in many trade publications.
 We have also formed many partnerships with organizations, municipalities, and agencies to continue our efforts.

## Printing-Writing/EPP Program

- Paper Brochure
- Tested messages
- Q&A
- Customer/consumer research
- Model procurement policy
- Articles/speaking opportunities

**Notes:**
In May 2003 we had our “official” launch of the goal at the Government Affairs Conference.  AF&PA held a press teleconference to launch the goal.
Since May we have continued our outreach by  exhibiting at the National Conference of State Legislatures Conference and the National Recycling Coalition’s Congress and Expo; by placing ads in Capitol Hill publications and other trade publications; as well as placing an article by W. Henson Moore in many trade publications.
 We have also formed many partnerships with organizations, municipalities, and agencies to continue our efforts.

## PIAC Program

- PIAC Environmental Taskforce
- Environmental toolkit
- Articles/speaking opportunities
- On-product recycling logo

## Contact Information

- 	Robin BakerDirector, CommunicationsAmerican Forest & Paper AssociationPH: 202-463-5185Email: _[robin_baker@afandpa.org](mailto:robin_baker@afandpa.org)_Website:  _[www.afandpa.org](http://www.afandpa.org/)_