# Presentation: 100781

## Preserving Creative America

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
Introduce self and connection to NDIIPP
Presenting 3 partners that are unable to attend
Each of the 3 are contributing to long-term preservation of photography by educating photographers on metadata usage and practice 
and by developing and documenting tools and workflows that will facilitate persistence of metadata

## Preserving Creative America

- ArtStor

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
ARTstor is a digital library of approximately 700,000 images in the areas of art, architecture, the humanities, and social sciences with a set of tools to view, present, and manage images for research and pedagogical purposes.
The ARTstor Digital Library is used by educators, scholars, and students at a variety of institutions including universities, colleges, museums, public libraries, and K-12 schools. 

##  Digital Library database containing over 700,000 images in the areas of art, architecture, the humanities, and social sciences

-  Digital Library database containing over 700,000 images in the areas of art, architecture, the humanities, and social sciences
-  Over 60 collections available to over 1000 institutions
-  Metadata and image standardization critical

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
Their Digital Library consists of more than 60 collections that have been added to the library because the images have noted teaching value, research value, or because the community has asked for a particular body of content. 

A key challenge and goal for ARTstor has been to integrate these descriptions in such a way that users of the Digital Library can search and browse across disparate image collections in a unified way without losing the integrity of the original descriptions.

##  Teach photographers and content contributors to create “archive-ready” images

-  Teach photographers and content contributors to create “archive-ready” images
-  Develop an open-source XMP tool to easily allow content creators to apply technical and preservation metadata to images
-  Develop ArtStor’s repository practices to assume long-term responsibility for contributed images

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
ArtStor’s project description in summary.  Small organizations and individuals in particular are often not equipped to create *archive-ready* images.  This project aims, through training and tools, to enable photographers to submit archive-ready images to repositories such as ARTstor.  Development of a tool will allow photographers to capture technical and preservation metadata early in the creation workflow and embed the metadata in their digital images, while outreach efforts at art schools and professional conferences will both generate requirements and raise awareness of the importance of metadata to the long-term usability and preservation of digital photographs.  Partners: Art on File, Artesia, Josef and Anni Albers Foundation, Northwestern University

ArtStor library contains not just reformatted two-dimensional art.  Photographers are documenting archaeology, architecture, sculpture and other in-the-field works...improving their metadata practices will make it easier for ArtStor to preserve and retain these works in the long-term
An adjunct activity for ArtStor is a plan to analyze its own systems and processes using the RLG-NARA Audit Checklist for Certifying Digital Repositories, all to ready themselves for taking on full long-term management for some of the digital collections in their library

##  XMP = Extensible Metadata Platform

-  XMP = Extensible Metadata Platform
-  Adobe product with growing support from imaging and DAM applications
- Currently defined XMP data fields evolved from IPTC, the news industry metadata standard, ArtStor wishes for more

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
XMP is an open-source, XML-based encoding schema developed by Adobe and widely deployed in its products.  But it’s support and incorporation into digital asset managements systems is spotty but growing.  And more tools for managing creation and maintenance of this data are needed.

In the tool development, ArtStor would like to accommodate more granularity, especially for technical, preservation, and rights metadata.

## Preserving Creative America

- ArtStor
- http://www.artstor.org
- James Shulman, Executive Director

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
ARTstor is a digital library of approximately 700,000 images in the areas of art, architecture, the humanities, and social sciences with a set of tools to view, present, and manage images for research and pedagogical purposes.
The ARTstor Digital Library is used by educators, scholars, and students at a variety of institutions including universities, colleges, museums, public libraries, and K-12 schools. 

## Preserving Creative America

- Stock Artists Alliance

- Phil Michel, NDIIPP Partners 7/9/2008

##  SAA is a trade organization focused on the business of stock photography

-  SAA is a trade organization focused on the business of stock photography
-  Advocates for stock photographers on contract issues, business practices, licensing standards and copyright infringements.

- Phil Michel, NDIIPP Partners 7/9/2008

##  Promote best practices for stock photographers

-  Promote best practices for stock photographers
-  Analyzing current metadata practice to identify education needs for member photographers
-  Presentations at member events and photography conferences

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
In 2006, SAA published a Metadata Manifesto as “a call to action that the stock industry – and indeed everyone who creates, distributes and uses digital imagery – urgently needs to commit to using embedded metadata to help protect and promote licensed use our images.”

Conducting a “MetaSurvey” of its members.   Preliminary findings confirm what SAA has long suspected: Too many images in the licensing market lack key identifying and content information. "Our earlier survey findings show many photographers embed metadata to protect their images," Project Chair David Riecks reports, "but we are concerned to see that essential metadata is often lost as images move through the workflows of stock distributors and end users." 
Will develop a series of tutorials and online visual resources to promote the concepts of creating, maintaining and preserving metadata
Also active in standards development with IPTC, the descriptive metadata standard developed in news photography industry, ensuring that their specific constituent needs for metadata handling are being met.

## Preserving Creative America

- Stock Artists Alliance
- http://www.stockartistsalliance.org/
- Betsy Reid, Executive Director
- David Riecks, SAA Imaging Technology Standards Chair

- Phil Michel, NDIIPP Partners 7/9/2008

## Slide 11

- Phil Michel, NDIIPP Partners 7/9/2008

## Preserving Creative America

- American Society of Media Photographers

- Phil Michel, NDIIPP Partners 7/9/2008

##  ASMP is a trade organization representing publication photographers

-  40 regional chapters, over 1000 members
-  Education programs, business resources, legal advice, mentoring programs, SIGs

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**

ASMP’s three main goals:
To protect and promote the interests of photographers whose work is for publication.
To promote high professional standards and ethics.
To cultivate friendship and mutual understanding among photographers.

## Slide 14

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
NDIIPP project is to continue to develop UPDIG, Universal Photographic Digital Imaging Guidelines... developed and issued by ASMP’s Digital Standards Group

The UPDIG Working Group is an ad-hoc industry consortium of nonprofit associations, whose logos are shown here, along with allied trade groups and manufacturers. 
Who We Are: A working group of digital imaging professionals and allied trade groups and manufacturers, dedicated to promoting worldwide standards in the commercial application of digital imaging. 
Objectives: 
Make digital imaging practices more clear and more reliable through the development of quality standards and terminology for all levels of digital delivery. 
Develop a web resource for imaging professionals in order to establish a common language between photographers and other members of the imaging supply chain. 
Demonstrate the creative and economic benefits of these guidelines to our clients, and to the reproduction industry. 
Develop industry guidelines and suggested workflows for various types of image reproduction. 

## Slide 15

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
UPDIG elements cover technical and workflow guidance. 

The WG continues to enhance and promote the standard.  Version 4.0 is expected this Fall.

Their PCA partnership will expand the guidelines with recommendations for refined production workflows and archiving methods based on research, analysis and testing of software products and tools commonly available to working photographers.

They have started in on examining workflows common to media photographers (ex. high volume/quick turnaround...sports photographers.  low volume/high quality....portrait and editorial phtoographers) looking to advise on technical and metadata handling procedures appropriate for each workflow.  For testing, the UPDIG group has acquired over 40 software applications widely used by professionals.  They are particularly documenting the treatment of metadata throughout these workflows.  Does the software allow for creation and maintenance of metadata?  Does the metadata persist through different imaging transformations?  For example, they noted that copyright owner and contact data was being stripped from images within Photoshop when images were “Saved for Web”....a problem Adobe will rectify in a future release thanks to advocacy of the ASMP and UPDIG staff.  

The results of their findings and their recommendations for good metadata practice will be published on the UPDIG website and presented at ASMP chapter meetings and at national photographers events including the Maine Media Workshop, the Society for Photographic Education, the American Institute of Architects, and the PhotoPlus Expo.

## Preserving Creative America

- American Society of Media Photographers
- http://asmp.org/
- http://www.updig.org/
- Eugene Mopsik, ASMP Executive Director
- Richard Anderson, UPDIG Chair
- Dan Stack, Peter Krogh, Michael Stewart

- Phil Michel, NDIIPP Partners 7/9/2008

## Preserving Creative America

- ArtStor
- Stock Artists Alliance
- American Society of Media Photographers

- Phil Michel, NDIIPP Partners 7/9/2008

**Notes:**
These partnerships are very long-term investments for the Library and other collection custodians.  The work produced by working photographers today may not arrive at institutions for several years, possibly decades.  NDIIPP’s support within these creative communities will meet some immediate needs for these trade associations and help photographers manage and maintain their work.