# Presentation: 483966

## Video

## Social Networking 101

**Kerry Shearer**
**Communications & Media Officer****Sacramento County Public Health**

## Public Service Announcement

## What We’re Covering Today

**Social Networking 101: **
**What is it? How does it work?**
**Using YouTube to get your message out:**
**How can it help? How do I do it?**

## Why Do We Use Social Networks?

**Engaging in intimate dialog used to be easy**
**Our world has expanded**
**New technologies are helping us connect**
**We use social networks to share ideas, experience and information**

## Why Do We Use Social Networks?

**It’s also about ME!**
**Linking people I like**
**Sharing info I want**
**Supporting causes I care about**
**Having fun**
**Did I mention it’s about ME?**

## What Are Social Networks?

**They...**
**“...****build communities of people who share interests and activities... Most social network services are primarily web-based and provide various ways for users to interact...”**

## What Are Social Networks?

**-Chat   ****	****	****	****-Discussion groups**
**-Email  ****	****	****	****-File sharing**
**-Voice chat****	****	****-Blogging   **
**-Messaging**

## Social Networks are Expanding!

**More appear every day!**

_**Personal**_
**My Space**
**Friendster**
**Facebook**

_**Business**_
**Linked in**
**A Small World**

_**Health**_
**Sermo**
**Organized Wisdom**

_**Advocacy**_
**SixDegrees**
**Change**

## Visits to Networking Sites Soaring!

| Rank | Name | Market Share |
| --- | --- | --- |
| 1 | MySpace | 80.74% |
| 2 | Facebook | 10.32% |
| 3 | Bebo | 1.18% |
| 4 | BlackPlanet | 0.88% |
| 5 | Xanga | 0.87% |

- Source: Hitwise, Apr. 2008

## Social Networking Challenges

**Separating hype from reality is difficult**
**Privacy & user safety are big concerns**
**Audience fragments with so many sites**
**Spammers & scammers push inappropriate content**
**Social networkers are fickle**

## No Rules...But Some Guidance!

**Think MICRO**
**Expect the UNEXPECTED**
**Be willing to EXPERIMENT**
**Know that the time commitment will often be SIGNIFICANT**

## #1: The Rules Are Still Being Written

**Everyone is still trying to figure out how to effectively communicate with people using social networks. There are no hard and fast rules; only temporary best practices.**

## #2: It’s a One-on-One Activity

**The program expands one person at a time**

- Health reform social networking site begins in 2007

- Facebook group begins to attract engaged customers on their turf

## #3: Mix Tactics When Possible

**Ellen DeGeneres-backed breast cancer campaign launched in MySpace **

**Campaign uses star power, the TV show, motivated advocates, blogger outreach & other to generate participation**

## #4: Give People a Clear Purpose

-    When consumers are deciding whether or not to participate in a given community, they need to have a clear understanding of how their participation will make a difference -- and what they’re going to get out of it for themselves.

## #5: Measurement is Evolving

- Measuring the results is still developing.
- It’s mostly in a “click,” “tell” or “share” phase.
- As more agencies use social networking,
- we’ll gain more insight into behavioral
- impact.

## #6: To Learn, You Must Participate!

**  ****The world of social networks changes constantly. To develop a good understanding, you need to dive in. Only then will you develop a good understanding of what’s happening and how best to engage with people using these technologies.**

## Action Step to Get Started

**Start your own Facebook site**
**Search for and “invite” friends**
**Develop experience with the interface**

## “Broadcasting” on YouTube

**YouTube is a great way to get the air quality message out to the public and communicate your program accomplishments nationwide!**

## Sacramento’s MRSA Issue

**Over-hyped concern about antibiotic-resistant Staph infections broke out in Sacramento in October, 2007**** **
**We created a video and used YouTube to try to reach schools and parents with a message of sanity**

## Create and Edit the Video

## What You Need To Create a Video

**Digital video camera (DV tape or hard disk)**
**Clip-on microphone**
**Lighting**
**Video editing software (Adobe Premiere Pro or Premiere Elements; Apple Final Cut Pro or Final Cut Express**

## YouTube Channel Layout Page

## YouTube Upload Page

## Public Health’s YouTube Channel

## Embedded Video Code

## Embedded YouTube Player

## Public Health Home Page

## Thanks for listening!

**How to Contact Me:****Kerry Shearer**
**Communications & Media**
**Sacramento County Public Health**
**(916) 875-4493**
**ShearerK@SacCounty.net**