# Presentation: 675654

## Showcase Europe Automotive Industry  Briefing

**Showcase Europe Automotive Industry  Briefing**

**Embassy of the United States of America**
**The Hague - The Netherlands**
**May 2007**

## Contents

**What is Showcase Europe?**
**Eight Key Industry Sectors**
**Showcase Europe Goal**
**Trade Promotion Activities**
**Showcase Europe Team**
**Major Trade Shows**

**Services Offered**
**Statistics 2006**
**2006 Results**
**Contact us**

## What is Showcase Europe?

**S****howcase Europe consists of 8 key industry sectors **
**These sectors were selected based on their market potential for US exports**

## Eight Key Industry Sectors

**Aerospace & Defense**
**Automotive**
**Energy & Power Generation**
**Environmental Technologies**

**Information & Communication Technologies**
**Medical & Pharmaceutical**
**Safety & Security**
**Travel & Tourism**

## Showcase Europe Goal

**To provide value-added support to US exporters and to help them enter European markets by coordinating trade promotion activities in Europe and the US****.**

## Trade Promotion Activities

**Export Counseling**
**Identify new commercial opportunities and regulatory developments**
**Maintain existing and develop new key industry contacts**
**Identify foreign manufacturers and their procurement needs**
**Assist foreign businesses and organizations to source US automotive products and services **

## Trade Promotion Activities

**Advocate on behalf of US business interests**
**Work closely with US and European automotive associations, the automotive industries, and trade show organizers**
**Produce relevant market research reports**
**Encourage foreign buyers to attend US trade shows**

## Showcase Europe Team

**The single European market consists of 27 countries**
**Our colleagues in 33 European countries participate in the Showcase Europe automotive sector**

## Showcase Europe Team

**Austria****	****	****Georgia****	****	****	****Romania**
**Belarus****	****	****Greece****	****	****	****Russia**
**Belgium****	****	****Hungary****	****	****Slovak Republic**
**Bulgaria****	****	****Ireland****	****	****	****Slovenia**
**Croatia****	****	****Italy****	****	****	****Spain**
**Czech Rep.****	****Kazakhstan****	****	****Sweden**
**Denmark****	****	****Latvia****	****	****	****Switzerland**
**Estonia****	****	****Netherlands****	****	****Turkey**
**Finland****	****	****Norway****	****	****	****Ukraine**
**France****	****	****Poland****	****	****	****United Kingdom**
**Germany****	****	****Portugal****	****	****Uzbekistan**

## Major Trade Shows

**Automotive Aftermarket Industry Week (Las Vegas)**
**Automechanika (Frankfurt, Germany)**

## Services Offered

**Pathfinder Service**** provides a list of German buyers to US manufacturers several weeks before the show.  **
**The list includes: booth location, company description, product line, names of buyers, e-mail addresses, and web-sites.**

## Services Offered

**The Showcase Global Program**** ensures that our automotive specialist worldwide receive information on US exhibitors for dissemination to foreign buyers.  **
**This stimulates foreign buyers to travel to and visit US companies at the trade show.  **

## Services Offered

**The Showtime Program**** - US exhibitors meet with our European automotive specialists for a one-on-one export counseling session at a trade show.  **

## Services Offered

**QuickTake ****identifies your best prospect market(s) in Europe.  More than 25 of our European automotive specialists will assess your product’s market potential in their countries. **

## Services Offered

**US Supplier Search ****provides European manufacturers with a list of prescreened, interested US suppliers. **

## Statistics 2006

**Top five European export markets for new & used US passenger vehicles ($1,000):**
**Germany****	****	****(5,195,483)**
**UK ****	****	****	****(1,033,117)**
**Finland****	****	****	****(635,048)**
**Russia****	****	****	****(399,335)**
**The Netherlands ****	****(229,917)**

## Statistics 2006

**Top five European export markets for trucks, buses and special purpose vehicles ($1,000):**
**Russia****	****	****	****(117,030)**
**UK****	****	****	****(73,705)**
**Finland****	****	****	****(55,144)**
**Germany****	****	****(36,602)**
**Norway****	****	****	****(19,731)**

## Statistics 2006

**Top five European export markets for engines and engine parts (carburetors, pistons, rings, etc) ($1,000):**
**UK****	****	****	****(304,213)**
**Belgium****	****	****(180,910)**
**France****	****	****	****(153,459)**
**Germany****	****	****(85,629)**
**Russia****	****	****	****(70,092)**

## Statistics 2006

**Top five European export markets for bodies and chassis for passenger cars ($1,000):**
**Germany****	****	****(5,738)**
**Ukraine****	****	****	****(3,117)**
**UK****	****	****	****(1,394)**
**Sweden****	****	****	****(355)**
**Poland****	****	****	****(296)**

## Statistics 2006

**Top five European export markets for automotive tires and tubes ($1,000):**
**The Netherlands****	****	****(60,153)**
**France****	****	****	****	****(54,589)**
**Germany****	****	****	****(40,754)**
**UK****	****	****	****	****(32,560)**
**Belgium****	****	****	****(25,518)**

## Statistics 2006

**Top five European export markets for other vehicle parts and accessories ($1,000):**
**Germany****	****	****	****(1,317,618)**
**Austria****	****	****	****	****(814,756)**
**UK****	****	****	****	****(510,132)**
**France****	****	****	****	****(390,611)**
**The Netherlands****	****	****(265,264)**

## 2006 Results

**3,919 clients counseled**
**164 export successes, valued at $50 million in US exports to Europe  **

## Contact us

**Showcase Europe Automotive Industry: Coordinator Post is The Hague**
**Sheryl Maas, Senior Commercial Officer**
**Sheryl.Pinckney-Maas@mail.doc.gov**
**Natasha Keylard, Automotive Specialist**
**Natasha.Keylard@mail.doc.gov**