# Presentation: 715814

## Charting a Course for NASA Earth Science Outreach

- Rick Borchelt
- Genetics & Public Policy Center
- Johns Hopkins University

## Reaching a “General” Public

- Not “browsers”
- Motivated information seekers
- Key is finding what they are motivated to find (and how they find it)

## Reaching a “General” Public

- How are people “touched” by earth sciences?
- Directly > by interest (e.g., natural disaster that impacts them)
- Directly > by assignment or direction (e.g., student homework)
- Indirectly > popular culture (e.g., media)

## Florida wildfires

## Florida wildfires

## Reaching a “General” Public

- Middle School Student Doing Homework on Earth Science
- 	Start with a Google Search
- 		General Google
- 		Google Image
- Search terms:  earth pictures, earth images, earth science

## 	Search term “earth science”:

	Destination Earth NASA's Earth Science Enterprise is an initiative to advance Earth science.www.earth.nasa.gov/ - 13k - Cached - Similar pages 
	Center for International Earth Science Information Network Center for International Earth Science Information Network, ...www.ciesin.org/ - 18k - Cached - Similar pages 
	Earth Science World - Gateway to the Geosciences American Geological Institute resources for teachers and students. Includes searchable database of...www.earthscienceworld.org/ - 9k - Cached - Similar pages 
	Earth Science Picture of the Day accompanying caption, that deals with various topics in Earth Science. Snail Trail. Today's Earth Science Picture of the Day. Provided and copyright by: ...epod.usra.edu/ - 6k - Cached - Similar pages 
	Earth Sciences in the Yahoo! Directory Manages and archives a huge and growing base of earth science data and information. www.edcwww.cr.usgs.gov; Earth Science Picture of the Day Earth Science ...dir.yahoo.com/Science/Earth_Sciences/ - 20k - Cached - Similar page 
	For Kids Only - Earth Science Enterprise Learn about NASA earth science projects related to air, thunderstorms, the earth's crust, tropical...kids.earth.nasa.gov/ - 6k - Cached - Similar pages

- 	_[Destination Earth](http://www.earth.nasa.gov/)_ NASA's **Earth Science** Enterprise is an initiative to advance **Earth science**.www.earth.nasa.gov/ - 13k - _[Cached](http://72.14.209.104/search?q=cache:v90i23unjMkJ:www.earth.nasa.gov/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=1)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.earth.nasa.gov/)_
- 	_[Center for International ](http://www.ciesin.org/)__[Earth Science](http://www.ciesin.org/)__[ Information Network](http://www.ciesin.org/)_ Center for International **Earth Science** Information Network, ...www.ciesin.org/ - 18k - _[Cached](http://72.14.209.104/search?q=cache:PpKXZsIOfn4J:www.ciesin.org/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=2)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.ciesin.org/)_
**	**_[Earth Science](http://www.earthscienceworld.org/)__[ World - Gateway to the Geosciences](http://www.earthscienceworld.org/)_ American Geological Institute resources for teachers and students. Includes searchable database of...www.earthscienceworld.org/ - 9k - _[Cached](http://72.14.209.104/search?q=cache:L_9__1GAtpsJ:www.earthscienceworld.org/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=3)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.earthscienceworld.org/)_
**	**_[Earth Science](http://epod.usra.edu/)__[ Picture of the Day](http://epod.usra.edu/)_ accompanying caption, that deals with various topics in **Earth Science**. Snail Trail. Today's **Earth Science** Picture of the Day. Provided and copyright by: **...**epod.usra.edu/ - 6k - _[Cached](http://72.14.209.104/search?q=cache:T-ZTvT8pbm8J:epod.usra.edu/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=4)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:epod.usra.edu/)_
- 	_[Earth Sciences in the Yahoo! Directory](http://dir.yahoo.com/Science/Earth_Sciences/)_ Manages and archives a huge and growing base of **earth science** data and information. www.edcwww.cr.usgs.gov; **Earth Science** Picture of the Day **Earth Science** **...**dir.yahoo.com/Science/Earth_Sciences/ - 20k - _[Cached](http://72.14.209.104/search?q=cache:4LwjRYIe7boJ:dir.yahoo.com/Science/Earth_Sciences/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=5)_ - _[Similar page ](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:dir.yahoo.com/Science/Earth_Sciences/)_
- 	_[For Kids Only - ](http://kids.earth.nasa.gov/)__[Earth Science](http://kids.earth.nasa.gov/)__[ Enterprise](http://kids.earth.nasa.gov/)_ Learn about NASA **earth science** projects related to air, thunderstorms, the earth's crust, tropical...kids.earth.nasa.gov/ - 6k - _[Cached](http://72.14.209.104/search?q=cache:Sc7Hj66YvVMJ:kids.earth.nasa.gov/+%22earth+science%22&hl=en&gl=us&ct=clnk&cd=6)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:kids.earth.nasa.gov/)_

## Slide 8

## 	
Search Term “Earth Images”:

	NASA's Visible Earth NASA's Visible Earth catalog of NASA images and animations of our home planet.visibleearth.nasa.gov/ - 25k - Cached - Similar pages 
	TerraServer Online subscription service providing access to a database of high resolution satellite and overhead...qww.terraserver.com/ - 15k - Cached - Similar pages
	 Earth Picture List Earth images from weather satellites html; SeaWiFS Project Ocean Color Image Archive html; Earth Viewer html; AVHRR image browser html ...www.nineplanets.org/pxearth.html - 13k - Cached - Similar pages 
	The Gateway to Astronaut Photography of Earth The Gateway to Astronaut Photography of Earth hosts the best and most complete online collection of astronaut photographs of the Earth.earth.jsc.nasa.gov/ - 17k - Cached - Similar pages 
	Earth images Earth images. This page is a collection of map images of the Earth, created from several different data sources. Some of the images are interesting in ...www.evl.uic.edu/pape/data/Earth/ - 5k - Cached - Similar pages 
	Google Earth Are Google Earth images captured in real time? •, Will my system run Google Earth? •, More... But wait...there's more ...earth.google.com/ - 14k - Cached - Similar pages

- Search Term “Earth Images”:
- 	_[NASA's Visible Earth](http://visibleearth.nasa.gov/)_ NASA's Visible Earth catalog of NASA images and animations of our home planet.visibleearth.nasa.gov/ - 25k - _[Cached](http://64.233.161.104/search?q=cache:mJvTKa-bkXwJ:visibleearth.nasa.gov/+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=1)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:visibleearth.nasa.gov/)_
- 	_[TerraServer](http://www.terraserver.com/)_ Online subscription service providing access to a database of high resolution satellite and overhead...qww.terraserver.com/ - 15k - _[Cached](http://64.233.161.104/search?q=cache:UlXpBl6uBUkJ:www.terraserver.com/+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=2)_ - Similar pages
- 	 E_[arth Picture List](http://www.nineplanets.org/pxearth.html)_ **Earth images** from weather satellites html; SeaWiFS Project Ocean Color Image Archive html; Earth Viewer html; AVHRR image browser html **...**www.nineplanets.org/pxearth.html - 13k - _[Cached](http://64.233.161.104/search?q=cache:66UNq8j3o1EJ:www.nineplanets.org/pxearth.html+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=3)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.nineplanets.org/pxearth.html)_
- 	_[The Gateway to Astronaut Photography of Earth](http://earth.jsc.nasa.gov/)_ The Gateway to Astronaut Photography of Earth hosts the best and most complete online collection of astronaut photographs of the Earth.earth.jsc.nasa.gov/ - 17k - _[Cached](http://64.233.161.104/search?q=cache:pZk3Z6ot-5AJ:earth.jsc.nasa.gov/+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=4)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:earth.jsc.nasa.gov/)_
**	**_[Earth images](http://www.evl.uic.edu/pape/data/Earth/)_ **Earth images**. This page is a collection of map images of the Earth, created from several different data sources. Some of the images are interesting in **...**www.evl.uic.edu/pape/data/Earth/ - 5k - _[Cached](http://64.233.161.104/search?q=cache:He-XLxq_EF8J:www.evl.uic.edu/pape/data/Earth/+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=5)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.evl.uic.edu/pape/data/Earth/)_
- 	_[Google Earth](http://earth.google.com/)_ Are Google **Earth images** captured in real time? •, Will my system run Google Earth? •, More... But wait...there's more **...**earth.google.com/ - 14k - _[Cached](http://64.233.161.104/search?q=cache:wo_8KkJSa3QJ:earth.google.com/+%22earth+images%22&hl=en&gl=us&ct=clnk&cd=6)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:earth.google.com/)_

## Slide 10

## Search Term “earth pictures”:

Earth Picturesearth.google.com      Zoom in, tilt & explore the world in 3D - Get Google Earth for free.
Tip: Looking for pictures? Try Google Images 
Earth Picture List Images. Map projected image of Earth (AVHRR) 123k gif; Famous Apollo 11 image of Africa & Europe 31k jpg; global composite of satellite images 508k gif ...www.nineplanets.org/pxearth.html - 13k - Cached - Similar pages 
The Nine Planets: Earth General information, some statistical data and links.www.nineplanets.org/earth.html - 23k - Cached - Similar pages 
NASA's Visible Earth NASA's Visible Earth catalog of NASA images and animations of our home planet.visibleearth.nasa.gov/ - 25k - Cached - Similar pages
Planet Earth Pictures in the Yahoo! Directory View pictures and animations of the Earth, with sites featuring astronaut photographs, aerial photographs, and satellite and radar images of our world.dir.yahoo.com/Science/Astronomy/ Solar_System/Planets/Earth/Pictures/ - 18k - Cached - Similar page
Earth Pictures - A Growing Collection of Earth Pictures Check out this great collection of Earth pictures. This image gallery of Earth pictures is still growing, so look for more Earth pictures in the future.space.about.com/library/weekly/bliearth.htm - 22k - Cached - Similar pages

- _[Earth Pictures](http://www.google.com/pagead/iclk?sa=l&ai=Bhv3Rz2ePRPXcAZPMaZD8tfEKps_tFPKekbYB9MSSogGQkhQIABABGAE4AEigOVCM8KGdA5gB7nOgAdbftP4DqgEgUk5XRytSTldHOjIwMDQtMjkrUk5XRzplbitSTldHOkPIAQGVAk6dGgo&adurl=http://earth.google.com)_earth.google.com      Zoom in, tilt & explore the world in 3D - Get Google Earth for free.
- Tip: Looking for pictures? Try _[Google Images](http://images.google.com/images?q=%22earth+pictures%22&hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&sa=N&tab=wi&sourceid=tipimg)_
- _[Earth Picture List](http://www.nineplanets.org/pxearth.html)_ Images. Map projected image of Earth (AVHRR) 123k gif; Famous Apollo 11 image of Africa & Europe 31k jpg; global composite of satellite images 508k gif **...**www.nineplanets.org/pxearth.html - 13k - _[Cached](http://64.233.161.104/search?q=cache:66UNq8j3o1EJ:www.nineplanets.org/pxearth.html+%22earth+pictures%22&hl=en&gl=us&ct=clnk&cd=1)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.nineplanets.org/pxearth.html)_
- _[The Nine Planets: Earth](http://www.nineplanets.org/earth.html)_ General information, some statistical data and links.www.nineplanets.org/earth.html - 23k - _[Cached](http://64.233.161.104/search?q=cache:fcuD5_6SP5YJ:www.nineplanets.org/earth.html+%22earth+pictures%22&hl=en&gl=us&ct=clnk&cd=2)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:www.nineplanets.org/earth.html)_
- _[NASA's Visible Earth](http://visibleearth.nasa.gov/)_ NASA's Visible Earth catalog of NASA images and animations of our home planet.visibleearth.nasa.gov/ - 25k - _[Cached](http://64.233.161.104/search?q=cache:mJvTKa-bkXwJ:visibleearth.nasa.gov/+%22earth+pictures%22&hl=en&gl=us&ct=clnk&cd=3)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:visibleearth.nasa.gov/)_
- _[Planet ](http://dir.yahoo.com/Science/Astronomy/Solar_System/Planets/Earth/Pictures/)__[Earth Pictures](http://dir.yahoo.com/Science/Astronomy/Solar_System/Planets/Earth/Pictures/)__[ in the Yahoo! Directory](http://dir.yahoo.com/Science/Astronomy/Solar_System/Planets/Earth/Pictures/)_ View pictures and animations of the Earth, with sites featuring astronaut photographs, aerial photographs, and satellite and radar images of our world.dir.yahoo.com/Science/Astronomy/ Solar_System/Planets/Earth/Pictures/ - 18k - _[Cached](http://64.233.161.104/search?q=cache:4ApTUZgbEx8J:dir.yahoo.com/Science/Astronomy/Solar_System/Planets/Earth/Pictures/+%22earth+pictures%22&hl=en&gl=us&ct=clnk&cd=4)_ - Similar page
- _[Earth Pictures](http://space.about.com/library/weekly/bliearth.htm)__[ - A Growing Collection of ](http://space.about.com/library/weekly/bliearth.htm)__[Earth Pictures](http://space.about.com/library/weekly/bliearth.htm)_ Check out this great collection of **Earth pictures**. This image gallery of **Earth** **pictures** is still growing, so look for more **Earth pictures** in the future.space.about.com/library/weekly/bliearth.htm - 22k - _[Cached](http://64.233.161.104/search?q=cache:20FlEHKnAZYJ:space.about.com/library/weekly/bliearth.htm+%22earth+pictures%22&hl=en&gl=us&ct=clnk&cd=5)_ - _[Similar pages](http://www.google.com/search?hl=en&lr=&rls=RNWG,RNWG:2004-29,RNWG:en&q=related:space.about.com/library/weekly/bliearth.htm)_

## Slide 12

## Slide 13

## Search news source NASA for earth science. 

Statement by David Black - Hearing: Does NASA Have the Right ...Space Ref (press release) - 9 hours ago... What are the critical skills that will enable NASA to complete its goals in space and earth science, aeronautics, and exploration? ... Statement by John Douglass - Hearing: Does NASA Have the Right ... Space Ref (press release)Statement by Rep. Ken Calvert - Hearing: Does NASA Have the Right ... Space Ref (press release)NASA's Workforce Challenges to Be Examined at House Science ... Space Ref (press release) 
NASA shelves climate satellites  Boston Globe, United States - Jun 8, 2006... is needed. NASA's earth science budget also has sustained a prior round of cuts during the last two years. NASA, which projects ...  
Statement by Michael Griffin - House Science Committee Hearing ...Space Ref (press release) - Jun 8, 2006... NASA's plans in this regard will be guided by the forthcoming Earth science decadal survey now underway by the National Academy of Sciences. ...  
Report of the NASA Advisory Council Earth Science SubcommitteeSpace Ref - May 12, 2006Earth Science Subcommittee Report from the May 3-4 2006 NASA Science Planning Conference FROM: The NASA Earth Science Subcommittee – Daniel J. Jacob (chair ... NASA's Science Programs Threatened by Missions to Put Humans in ... 
Newhouse News Service (NNS) - Jun 1, 2006... "I've lost quite a bit of faith in the science leadership at NASA and their commitment, especially to earth science," Entekhabi said. ... Hawking Says Space Colonies Needed 

- Statement by David Black - Hearing: Does **NASA** Have the Right **...**Space Ref (press release) - 9 hours ago**...** What are the critical skills that will enable **NASA** to complete its goals in space and **earth** **science**, aeronautics, and exploration? **...** _[Statement by John Douglass - Hearing: Does ](http://www.spaceref.com/news/viewsr.html?pid=20990)__[NASA](http://www.spaceref.com/news/viewsr.html?pid=20990)__[ Have the Right ](http://www.spaceref.com/news/viewsr.html?pid=20990)__[...](http://www.spaceref.com/news/viewsr.html?pid=20990)_ Space Ref (press release)Statement by Rep. Ken Calvert - Hearing: Does **NASA** Have the Right **...** Space Ref (press release)**NASA's** Workforce Challenges to Be Examined at House **Science** **...** Space Ref (press release)
**NASA** shelves climate satellites  Boston Globe, United States - Jun 8, 2006**...** is needed. **NASA's** **earth** **science** budget also has sustained a prior round of cuts during the last two years. **NASA**, which projects **...**
- Statement by Michael Griffin - House **Science** Committee Hearing **...**Space Ref (press release) - Jun 8, 2006**...** **NASA's** plans in this regard will be guided by the forthcoming **Earth** **science** decadal survey now underway by the National Academy of Sciences. **...**
- Report of the **NASA** Advisory Council **Earth** **Science** SubcommitteeSpace Ref - May 12, 2006**Earth** **Science** Subcommittee Report from the May 3-4 2006 **NASA** **Science** Planning Conference FROM: The **NASA** **Earth** **Science** Subcommittee – Daniel J. Jacob (chair **...** **NASA's** **Science** Programs Threatened by Missions to Put Humans in **...**** **
- Newhouse News Service (NNS) - Jun 1, 2006**...** "I've lost quite a bit of faith in the **science** leadership at **NASA** and their commitment, especially to **earth** **science**," Entekhabi said. **...** Hawking Says Space Colonies Needed

## 3 Screens and 19 items later:

## Google Images – “earth science”

## Slide 17

## Slide 18

## Mt. Merapi – USA Today

## Mt. Merapi – W. Post (search)

## Mt. Merapi – NY Times

## Slide 22

## Case study:  “climate change”

- NOTHING explicitly NASA-branded in the first 10 search pages on Google
- NOTHING explicitly NASA-branded in the first 10 search pages on Yahoo!
- Not too surprising, since the GCC page on Earth Observatory is buried and hasn’t been updated since 2002

## Case study:  “climate change”

## Case Study: “climate change”