# Presentation: 244576

##  Intelligent Mail and Address Quality The First Offering

**MTAC Meeting – May 7, 2003**
**Gary Reblin, Manager IMAQ - Planning and Standards**
**Jan Caldwell, Manager IMAQ – Address Management**

**IMAQ**

## KEY INTELLIGENT MAIL STRATEGIES

**Uniquely identify all mailpieces and aggregates of mail to enable end-to-end tracking**
**Standardize and consolidate coding – “OneCode Vision”**
**Setup an infrastructure that enables near-real time collection of data**
**Improve Address Quality**

**MAILER’S TECHNICAL ADVISORY COMMITTEE**

## CODE STANDARDIZATION & CONSOLIDATION

**Migrate to a “OneCode” vision by consolidating existing codes (where possible)**

**MAILER’S TECHNICAL ADVISORY COMMITTEE**

**“****OneCode” Vision **
**Create ****one distribution code per mail type that will also  encompass or point to all of the relevant services – ****such as delivery point, address change request, Delivery Confirmation, etc.**

## POSTAL AUTOMATED REDIRECTION

**POSTAL AUTOMATED REDIRECTION**

**MAILER’S TECHNICAL ADVISORY COMMITTEE**

**Origin**

**Correct**
**Destination**

**Leverage new advances in sorting **
**automation to reduce postal operating **
**costs and make it easier to mail**

**Notes:**

New, Postal Automated Redirection Process  - The Concept
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By implementing the Postal Automated Redirection Process, PARS,...
... mail forwarding will no longer be a 4-point rectangle, ...
... but a straight line between two points, resulting in more efficient, lower cost operations,.and timely delivery to customers.
The objective of the first phase of PARS is to automatically intercept and redirect nearly half of the total Undeliverable As Addressed letter mail at sites that receive PARS technology. 
Until technology advances further, a remainder of the UAA letter mail will continue to travel undetected to the Delivery Units, where carriers must still make the initial UAA identification.

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## MAILER’S TECHNICAL ADVISORY COMMITTEE

**MAILER’S TECHNICAL ADVISORY COMMITTEE**

**MAIL FORWARDING - PERSPECTIVE**

** ****39.3 Million **
**  ****Change-of-Address**
**  ****Orders in 2002**
** ****Over 2 Billion Mail**
**  ****Pieces Forwarded**
** ****162 Million Address **
**  ****Correction Service**
**  ****Pieces**

**Notes:**
Perspective – Mail Forwarding 

As you may know, keeping up with changing addresses is a time consuming, labor intensive and costly business. The Census Bureau tells us that over 16% of Americans change addresses each year.
In FY 2001 the Postal Service processed 43.7 million Change of Address orders. This is the official request submitted by customers to redirect mail to a new delivery address. 
In response, the Postal Service forwarded over 2 billion pieces of mail. It is estimated, that the rate payer incurs an average additional cost of 21 cents if a mailpiece has to be forwarded, and 59 cents if it has to be returned to sender.

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## MAILER’S TECHNICAL ADVISORY COMMITTEE

**THE FIRST OFFERING**

**  ****Consolidate ACS code into existing Planet Code**
**  ****Provide database link with ACS information**

## MAILER’S TECHNICAL ADVISORY COMMITTEE

**MAILER’S TECHNICAL ADVISORY COMMITTEE**

**WIN – WIN FOR POSTAL SERVICE AND MAILERS**

**Improve Read Rate Over ****Existing Alpha-Numeric ****Code**
**Reduce Keying Errors**
**Free up Real-Estate on ****Mail Piece**
**Eliminate Space Issue ****with Multiple Codes in Window Envelopes**

**Notes:**
PARS Phase 1 - Deployment Plans

In coming up with a site list for Phase 1, selections were made almost exclusively from among the 140 CFS Units that are co-located with Processing and Distribution Centers. All Areas of the Postal Service are represented.
PARS technology will be installed in 53 plants, 86 Computerized Forwarding Units, all 20 Remote Encoding Centers, and the National Customer Service Center in Memphis, TN.
Phase 1 will provide coverage of approximately 30% of the postal computer forwarding network.  In the future, we expect additional deployment of PARS technology to further expand the network.

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##  PLANET/ACS

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## PILOT OVERVIEW

**A Pilot operation is planned to start by the end of the year**
**Pilot will be for Confirm users only for the benefits of Change Service Requested**
**Pilot will be limited to First Class Mailing only**

**PLANET/ACS**

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## PILOT OBJECTIVES

**Give operational experience in capture of PLANET Code in lieu of  ACS participant and key information**
**Get feedback in linking electronic ACS information with mailed address**
**Evaluate Accuracy of 3547 scans versus actual mailpiece**
**Develop scanning interface to reduce keystrokes by filling in customer information**

**PLANET/ACS**

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## BUSINESS CONSIDERATIONS

**	****Key Business Issues**
**PLANET/ACS can be incorporated with minimal change in Mailer or USPS operation**
**No infrastructure change in CFS sites or Plants**
**Begins to capture cost savings with electronic ACS without additional expense at CFS**
**Reduces UAA for Mailer and USPS**

**PLANET/ACS**

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## PROJECT  DESCRIPTION AND OBJECTIVES

**	****Business Solution and Impact**
**Utilize the existing PLANET Code and 11-digit Delivery Point Bar Code (DPBC) to uniquely identify a mailpiece**
**Utilize existing ACS process to provide notification and billing**

**PLANET/ACS**

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## MAILER’S TECHNICAL ADVISORY COMMITTEE

**PLANET/ACS **

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**
**CHANGE SERVICE REQUESTED**

**#BWNGKVN  ************AUTO***3-DIGIT 381**
**#9999 9920 0104 276#**
**IRENE PAYNE**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

**38141-8346**

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**
**CHANGE SERVICE REQUESTED**

**IRENE PAYNE**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

**38141-8346**

## Thank You!