# Presentation: 642418

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Home Electronics

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program
- that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

- The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *Good Housekeeping* Seal*.*

## ENERGY STAR Sales Value

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

## ENERGY STAR Qualified Home Electronics

- ENERGY STAR qualified home electronics products include:
- Televisions
- VCRs
- DVD players
- Digital video recorders
- Many home electronics use energy even when they are turned off, as they draw power to support various features like clock displays, channel settings, or remote control functions.
- 	Qualified home electronics feature power management settings that save energy when in the *standby/off *mode*. *Some qualified home electronics save energy in both the *on* and *standby/off *modes.

- Set-top boxes
- Digital-to-Analog converters
- Home audio equipment
- Cordless telephones

## ENERGY STAR Qualified Televisions

- In November 2008, a new, more stringent ENERGY STAR specification
- for televisions will become effective.
**ENERGY STAR qualified TVs will be: **
- Up to 30% more efficient than conventional models
- Available in a variety of today’s screen technologies and sizes
**ENERGY STAR TV criteria:**
- Save energy in* *both* On* and *Standby/Off* modes

**Did You Know?**
- If all TVs sold in the U.S. met the new ENERGY STAR requirements, we’d save about $1 billion annually in energy costs.

## ENERGY STARQualified DTAs

**What is a DTA?**
- A digital-to-analog (DTA) converter box is a device that converts digital television broadcast signals to analog signals.

**ENERGY STAR DTA criteria:**
- Meets energy-efficiency guidelines for* *both *On* and *Sleep* modes.
- Must be shipped with a default Auto-Power Down setting that automatically switches from the *On* mode to the *Sleep* mode after a period of inactivity (4 hours or less).

## Why Buy ENERGY STAR?

- As consumers buy more home electronics, they can look to ENERGY STAR to maximize energy efficiency.
**Consider:**
- Americans are watching more hours of TV per day making active power consumption even more important.
-     Each U.S. household has an average 	of 2.8 televisions.
-     Some of the new large screen 	televisions consume as much 	electricity as a new refrigerator.

## Saving Energy = Saving Money

- The typical household spends more than $2,000 a year on energy bills. With ENERGY STAR, you can save more than 30%, or about $700 annually.
- Today’s TVs, when combined with related products like DVD players and set-top boxes, make up about 10% of a household’s annual electricity bill.

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## Saving Energy Helps Protect the Environment

**FACT: **
-  	By using less energy, qualified 	home electronics help reduce 	greenhouse gas emissions 	caused by burning fossil fuels 	at power plants.
-  	If every TV sold in the U.S. 	met the new ENERGY 	STAR 	requirements, 	Americans 	would prevent greenhouse gas 	emissions equivalent to about  	1 million cars.

## Linking Home Electronicsto Climate Change

**Did You Know?**
- Home electronics products are responsible for about 15% of household electricity use.
- The energy used in the average house can cause twice the greenhouse gas emissions as the average car.

## ENERGY STAR Home Electronics Overview

**ENERGY STAR is:**
- The government-backed program dedicated to helping consumers protect
- the environment through superior energy efficiency. Qualified home electronics
- save energy, save money, and help protect the environment.
**ENERGY STAR Qualified Home Electronics:**
- Feature power management settings that save energy when in the *standby/off *mode. Some save energy in both *on* and *standby/off *modes.
- Are in use more hours than ever before, making ENERGY STAR a convenient solution to energy and cost concerns.
- Help prevent global warming by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants.

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov/training](http://www.energystar.gov/training)_