# Presentation: 003583

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Computers

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program
- that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the   ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- 80% reported they are likely to recommend ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved $16 billion on their utility bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

## ENERGY STARComputer Specification Chart

## ENERGY STARPower Management

- ENERGY STAR power management features:
- Come standard in Windows and Macintosh operating systems.
- Place computers and monitors into a low-power modes after periods of inactivity.
- To maximize savings EPA recommends:
- Setting computers to standby mode after 30-60 minutes of inactivity
- Setting monitors to sleep after 5-20 minutes of inactivity

- Learn how to activate these settings at: _www.energystar.gov/powermanagement_

- Activate power management features quickly and easily to save energy, save money, and help protect the environment.

## Power Management Myths

**Myth:** 	Screensavers are needed to eliminate “burn-in” problems.
**False:** 	Modern displays have eliminated this need. So turn on the
- 		power management and turn off the digital aquarium.
**Myth:** 	More energy is used to turn on your computer, than to leave it on
- 		when not in use.
**False:** The small surge of power when a computer is turned on is
- 		significantly less than the energy used by running the computer when
- 		not needed.
**Myth:** 	Shutting down computers daily does more harm than good, and
- 		shortens the life of the computer.
**False:** 	Modern computers are designed to withstand frequent shut-downs.

## Saving Energy = Saving Money

- An ENERGY STAR qualified computer will use up to 50% less energy than a comparable product, depending on how it is used.
- Enabling your computer and monitor’s ENERGY STAR power management features can save your office up to $90 per monitor per year.
- If each desktop and monitor in U.S. homes was to sleep when not in use, we would save $1 billion in annual energy costs while preventing greenhouse gases equivalent to the emissions of 1 million cars.

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## Saving Energy Helps Protect the Environment

- By choosing ENERGY STAR qualified computers, consumers can help reduce the risks of global warming by preventing greenhouse gas emissions caused by burning fossil fuels at power plants.
- If all computers sold in the U.S. meet the ENERGY STAR requirements, we would prevent greenhouse gas emissions equivalent to the emissions of more than 2 million vehicles and would save about $2 billion each year in energy costs.

## Which Brands Are ENERGY STAR Qualified?

**Trusted brands like these . . .**
- Apple
- Dell
- Hewlett-Packard
- Sharp
- Toshiba
- 			[Customize as appropriate]

## ENERGY STAR As Your Sales Partner

- Differentiation
- Arm your staff with knowledge
- Provide your customers products of choice
- Grow your customer base
- Attract and retain customers—help your customers save money and watch them keep coming back
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits
**Create Social Value**
- Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions
- Lower energy bills for consumers and businesses
- Boost your brand’s environmental image

- ENERGY STAR As Your Sales Partner

## ENERGY STAR Qualified Computers Overview

**ENERGY STAR:**
- The government-backed program dedicated to helping consumers
- protect the environment through superior energy efficiency.
- ENERGY STAR qualified computers save energy, money, and
- the environment.
**Why sell ENERGY STAR qualified computers?**
- Enabling a qualified computer and monitor’s ENERGY STAR power management features can save up to $90 per monitor per year.
- A computer meeting the new ENERGY STAR specification will use up to 50% less energy than a comparable product, depending on how it is used.
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits.

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov/training](http://www.energystar.gov/training)_