# Presentation: 217413

## Change a Light, Change the World2007 CFL Markdown Promotion

## Objective

- To achieve residential sector energy savings, quickly and easily
- To offer utilities an opportunity to participate
- To encourage consumers to buy and install high-quality, ENERGY STAR **specialty CFLs**
- To provide low promotional pricing through big box retailers who already stock these products
- To raise market penetration of specialty & standard CFLs

## Approach

- CFL markdown promotion on existing stock
- Goal is 50 percent specialty bulbs and 50 percent twister CFLs
- Twisters included to boost savings
- Utilities may claim credits or reimbursements through CRC or CAA by covering costs for sales in their service territory - $2.50 plus BPA admin
- BPA covers costs and claims savings in remaining  territory

## Retail

- 258 participating stores in BPA’s service territory:
- COSTCO (43)
- HOME DEPOT (71)
- LOWES (47)
- WALMART (97)
- Limited field support for POP & product verification
- Retail coordination through PECI office
- Customized POP for participating utilities

## Products

| Store | Manuf. | Lamp Type | Watts | Pack | Reg. Price/pack | New Price/pack | Price/CFL |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Costco | Philips | SPIRAL | 23 | 4 |  $           7.99  |  $       2.99  |  $       0.75  |
| Costco | Feit | R30 High Heat | 15 | 4 |  $        11.99  |  $       2.99  |  $       0.75  |
| Costco | Feit | 6 SPIRAL, 1 R30 HH | 13, 23, 16R | 7 | $      14.99pk |  $       5.25  |  $       0.75  |
| Home Depot | TCP | SPIRAL | 19 | 2 |  $           7.97  |  $       5.47  |  $       2.74  |
| Home Depot | TCP | SPIRAL | 23 | 2 |  $           7.97  |  $       5.47  |  $       2.74  |
| Home Depot | TCP | SPIRAL | 23 | 4 |  $           9.97  |  $       4.97  |  $       1.24  |
| Home Depot | TCP | SPIRAL | 42 | 1 |  $           9.97  |  $       8.72  |  $       8.72  |
| Home Depot | TCP | G25 | 9 | 1 |  $           5.97  |  $       4.22  |  $       4.22  |
| Home Depot | TCP | G25 | 14 | 1 |  $           5.97  |  $       4.22  |  $       4.22  |
| Home Depot | Philips | PAR38 High Heat | 20 | 1 |  $        11.99  |  $       9.74  |  $       9.74  |
| Lowe's | Feit | R30 High Heat | 15 | 2 |  $           12.98 |  $       8.98 |  $       4.49 |
| Lowe's | Feit | SPIRAL | 18 | 4 |  $           9.98  |  $       4.98  |  $       1.25  |
| Lowe's | Feit | SPIRAL | 23 | 4 | $           9.98  |  $       4.98  |  $       1.25  |
| Wal-Mart | GE | SPIRAL | 26 | 1 |  $           4.50  |  $       3.25  |  $       3.25  |
| Wal-Mart | Philips | G25 | 12 | 3 |  $        13.44  |  $       8.19  |  $       2.73  |

## Utility Participation

- All regional electric utilities may participate
- Utilities can claim $2.50 plus BPA admin
- Can request estimated sales prior to committing to participate
- Contract to participate with PECI
- Will receive a sales report by store for your territory
- Utilities will  be invoiced monthly for sales

## Utility Cost per Lamp

|  | Spiral | Globe | HH Reflector |
| --- | --- | --- | --- |
| Markdown | $1.25  | $1.75  | $2.25  |
| PECI Admin | $0.25  | $0.25  | $0.25  |
| Total Cost | $1.50 | $2.00 | $2.50  |

## Regional Estimated Sales

| Total Projected CFLs | Total Markdown  | Quantity Twisters | Quantity Specialty |
| --- | --- | --- | --- |
| 1,000,875 | $1,745,580 | 465,522 | 535,353 |

## Measuring Results

- Achieve target savings goal
- Number of utilities participating
- Ease to participate
- Level of sales for specialty bulbs
- Consistent product supply

## For questions or to sign up, contact:

- Teri Duncan
- _[tduncan@peci.org](mailto:tduncan@peci.org)_
- 503-595-4487