# Presentation: 304422

## PAVE/MLOCR  
Advertising Policy

***Advertising Policy***

**NATIONAL CUSTOMER SUPPORT CENTER**

## ONLY PAVE-certified developers may use the PAVE phrase “PAVE certified” on marketing materials, packaging, advertisements, and other user documentation.
NOTE: “PAVE” is a trademark and should not be used in the naming of software products or website addresses.
ONLY If it corresponds to and identifies a specific presort category for which the product is certified.  In other words, if you advertise that your product is “PAVE certified”, you MUST list all the presort categories that your product is certified for.  

**ONLY**** ****PAVE-certified developers** **may use the PAVE phrase “PAVE certified” on marketing materials, packaging, advertisements, and other user documentation.**
**NOTE:**** ****“PAVE” is a trademark and should **_**not**_** be used in the naming of software products or website addresses.**
**ONLY**** ****If it corresponds to *****and****** *****identifies a specific presort category for which the product is certified.  In other words, if you advertise that your product is “PAVE certified”, you MUST list all the presort categories that your product is certified for.****  **

**PAVE/MLOCR Advertising Policy**

## IF there are space constraints to the advertisement, you must state “Certified for ## presort categories see our (website, users manual, certificate etc.) for details”.  The place that you direct the consumer MUST plainly state each category certified.
IF you choose to pre-produce mass quantities of promotional materials, user’s guides, cd w/graphics, etc.  using the phrase “PAVE certified” - BE PREPARED to suspend use of these items if your certification is not current.

**IF**** there are space constraints to the advertisement, you must state “Certified for ## presort categories see our (website, users manual, certificate etc.) for details”.  The place that you direct the consumer ****MUST**** plainly state each category certified.**
**IF**** you choose to pre-produce mass quantities of promotional materials, user’s guides, cd w/graphics, etc.  using the phrase “PAVE certified” - BE PREPARED to suspend use of these items if your certification is not current.**

**PAVE/MLOCR Advertising Policy**

## 

VIOLATION 
CONSEQUENCES

**VIOLATION **
**CONSEQUENCES**

**PAVE/MLOCR Advertising Policy**

## VIOLATION CONSEQUENCES for Certified Products

**VIOLATION CONSEQUENCES for Certified Products**

**1st offense**** warrants a “cease and desist” letter from the National Customer Support Center.  Postal Inspection Service and Legal Department will be notified.**
**2nd offense**** warrants a temporary suspension of certification (removal from PAVE certified list on the USPS website) until correction can be made.**
**3rd offense**** warrants a suspension of certification privileges for a period of time to be determined depending on the severity of the infraction (decided upon by NCSC Management).**

**PAVE/MLOCR Advertising Policy**

## VIOLATION CONSEQUENCES for NON-Certified Products

**VIOLATION CONSEQUENCES for NON-Certified Products**

**1st offense**** warrants a “cease and desist” letter from the National Customer Support Center.  Postal Inspection Service and Legal Department notified.**
**2nd offense**** warrants a temporary suspension of testing until corrections can be made.  **
**3rd offense**** warrants a suspension of testing privileges for a period of time to be determined depending on the severity of the infraction (decided upon by NCSC Management)**

**PAVE/MLOCR Advertising Policy**

## Examples of Corrective Actions  

**Examples of Corrective Actions  **

**Retraction**
**Withholding advertising or marketing literature**
**Postponement of product catalog mailings**
**Removal of PAVE certified from exhibitor displays**
**Removal of PAVE reference from Website**

**PAVE/MLOCR Advertising Policy**

## PAVE/MLOCR Advertising Policy

**Comments **
**or **
**Questions??**