# Presentation: 910496

## Slide 1

## American Business Media: The Basics

- Founded in 1906.
- More than 300 members reach a U.S. audience of more than 100 million.
- Approximately 2,500 print publications.
- Approximately 2,500 on-line titles.
- Approximately 1,000 trade shows.
- Approximately 3,000 web sites.
- More than $20 billion in revenues.

## Companies Represented On ABM’s Board Of Directors

- Hanley Wood LLC
-  PennWell Corp
- Ascend Media
- IDG Communications
- Meister Media Worldwide
- Lebhar-Friedman, Inc.
- Penton Media
- Farm Progress CompaniesAdvanstar Communications
- The Nielsen Company
- Canon Communications LLC
- Crain Communications

- ALM
- Randall-Reilly Publishing
- Edgell Communications
- The McGraw-Hill Companies
- Reed Business Information
- Forbes.com
- Outsell
- 1105 Media, Inc.
- Vance Publishing Corp
- CMP Media LLC
- Stamats Business Media
- Ziff Davis Media, Inc.

## American Business Media: What It Does

- Resources for members and non-members.
- Reports, research and studies from ABM and from Committees and Councils.

## ABM Committees & Councils: 700 Participating Member Employees

- Agri Council
- Business Development
- Business Information Council
- Circulation
- Continuing Education
- Custom Media
- Digital Media Council
- Editorial
- Educational Services
- Events Council
- Government Affairs
- Healthcare Media Council
- Human Resources

- Information Policy
- Information Technology
- International
- Legal Affairs
- Marketing
- Media Advisory Board
- Media Promotion
- Research
- Production and Manufacturing Technology
- PR and Corporate Communications
- Publishers
- Smaller Publishers
- Strategic Finance and Operations

## Slide 6

## 867 Marketers

## Marketers invest a significant portion of their budgets on in-person events. And for good reasons!

- Marketers invest a significant portion of their budgets on in-person events. And for good reasons!

- (Base: 867 US B-to-B Marketers;
- Source: Forrester Consulting Services for ABM)

## Business Media Study

***Business Media Study***
- Prepared for:
- By:
- Harris Interactive Inc.
***Final Report***
**June, 2006**

## Executives report regular usage of B2B magazines.  Senior executives not only read more magazines than mid-level executives, they spend more time with those magazines.

- Q400:	*In the past month, did you read any Business-to-Business MAGAZINES geared to professionals in your industry or line of work?*
- Q405:	*In the past month approximately how many different business-to-business magazine titles did you read?*
- Q410:	*In the past week how much time in total have you spent reading Business-to-Business magazines?*
*Base:  **	**All respondents (n=588); B2B Readers (n=507); Sr. Executives (n=241); Mid-level executives (n=347)*

**Executives report regular usage of B2B magazines.  Senior executives not only read more magazines than mid-level executives, they spend more time with those magazines.**

_**A Closer Look at B2B Magazine Usage**_

**Average # of B2B Magazines read in the past month = 4.2**
**Average amount of time spent with B2B Magazines = 2 hours**
**91% of Sr. level executives, that is those who are Vice President or higher, read B2B magazines in the past month, vs. 83% of mid-level executives.**
**Sr. level executives read an average of 4.9 B2B magazines, compared to mid-level executives who have read 3.6 B2B magazines.**
**Sr. level executives spend, on average, 2 hours and 22 minutes with B2B magazines, compared to 1 hour and 42 minutes spent by mid-level executives.**

## Top-of-mind, B2B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job.	

**Top-of-mind, B2B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job.****	**

_**Top-of-Minds Mentions***_

- Q310:	*What sources do you rely on for information and insight about how to build your business and do your job better?*
*Base:  **	**All respondents (n=588)*
** Individual items mentioned by 5% or more of respondents listed above.*

**(2001)**

- (46%)

- (44%)

- (27%)

- (16%)

- (30%)

- (7%)

- (3%)

- (12%)

- (6%)

- (0%)

- (2%)

## Slide 12

## American Business Media: What Else It Does

- Participation in postal matters and on Capitol Hill.
- Press releases and newsletters.
- Professional development and training.
- Internships, through BPEF.
- Marquee events and top industry awards.

## Slide 14

## Slide 15

## Slide 16

## Why ABM Participates In MTAC

- Helps shape and disseminate postal policy.
- Represents the unique interest of smaller-circulation publications through rotating membership.
- Fends off the evil empire.

## Slide 18