# Presentation: 221803

## Intelligent AddressingTo Achieve100% Mail Integrity

**National Postal Forum**
**Anaheim, CA**
**May 18****th**** – 21****st****, 2008**

- Jim Wilson
- Address Management
- United States Postal Service®

## QUALITY ADDRESSING PROFESSIONAL CERTIFICATE

***This session qualifies as one of the four Addressing sessions, in addition to the Tuesday, May 20******th****** General Session needed for the****** ******Address Quality Specialist Certificate!***

## Announcing 2 New Symposiums

*15 Presentations focusing on Intelligent Mail*
*See Page 20 of the Catalog** *

*7 Presentations focusing*
*on Direct Mail and the Environment*
*See Page 21 of the Catalog*

***Announcing 2 New Symposiums***

## Today’s Session

**Understanding 100% Address Integrity**
**Why It’s Important For Mailers, Customers, And The USPS****®**
**How The Lack Of Address Integrity Affects The Delivery Of Mail – *****Including Yours!***
**The Top 5 List **
**Things You Need To Know About To Help You Achieve 100% Address Integrity**

## Defining 100% Address Integrity

**It’s A **_**Complete**_** Address**
**It’s A **_**Correct**_** Address**
**It’s A **_**Current**_** Address**

## Defining 100% Address Integrity

**It’s A **_**Complete**_** Address**
*DMM*® 602.1.4.1
*	**A complete address has all the address elements necessary to allow an exact match with the current USPS***®*** ZIP+4***®*** Product to obtain the finest level of ZIP+4 code for the delivery address. A complete address may be required on mail at some automation rates.*

## Defining 100% Address Integrity

**Elements Of A **_**Complete**_** Address**
- Addressee name and/or firm name where applicable.
- Private mail box designator and number - PMB 300 or #300
- Urbanization name (Puerto Rico only)
- Street name and number
- Including pre-directional, suffix, and post-directional values
- Rural / Highway contract route and box number - RR 5 BOX 10
- Post office box number - PO BOX 458
- Secondary address unit designator and number  - APT 202, STE 100
- City and state
- Correct 5-digit ZIPTM Code or ZIP+4**®** code

## Defining 100% Address Integrity

**A “Conservative” Estimate Is That Each Year, 2.2 Billion Mailpieces Are Delivered Without **_**Complete**_** Address Information **
**Requires Carrier’s Personal Knowledge**
**Additional $160 Million USPS****®**** Cost**
**An Additional 1.2 Billion Mailpieces Lack **_**Complete**_** Address Information And Have To Be Returned Or Disposed**
**Additional $185 Million USPS Cost **

## Defining 100% Address Integrity

**It’s A **_**Correct**_** Address**
**What’s The Difference Between A “Complete” And A “Correct” Address?**
- A Complete Address Is An Address That  Matches To The USPS**®** ZIP+4**®** Database
- A Correct Address Is The Officially-Designated Representation Of The Address
-  Includes Locally Preferred Address Formats

## Defining 100% Address Integrity

_**Complete**_** Versus **_**Correct**_** Addresses**
**Complete:****	****1095 Reams Rd**
**	****	****	****	****Bells TN 38006-3711**
**Correct:****	****1095 Oak Crest Farms Rd**
**	****	****	****	****Bells TN 38006-3711**
**Local Addressing Authority Officially Changed The Street Name**

## Defining 100% Address Integrity

_**Complete**_** Versus **_**Correct**_** Addresses**
**Complete:****	****RR 1 Box 2085**
**	****	****	****	****East Machias ME 04630-4059**
**Correct:****	****	****1 Bryant LN**
**	****	****	****	****East Machias ME 04630-4059**
**9-1-1 Address Conversion**
**USPS****®**** Policy Is To Deliver To Original Address For One Year Following Conversion**

## Defining 100% Address Integrity

**It’s A **_**Current**_** Address**
**Is Your Customer Still Residing At This Address?**
**Census Bureau Indicates 14% - 15% Of Americans Move During A One Year Period**
**USPS****®**** Processes Over 45 Million Changes-of-Address Annually**
**A Typical Address List Deteriorates At An Average Rate Of 1.25% Each Month**

## Defining 100% Address Integrity

**It’s A **_**Current**_** Address**
**Do You Know Whether The Address Is Vacant Or Not?**
**Studies Indicate That Mail Sent To Vacant Addresses Accounts For 6.5% Of All Undeliverable-As-Addressed Mail**

## Defining 100% Address Integrity

**It’s A **_**Current**_** Address**
**Have The Addressing Components Changed Or Does USPS****®**** Data Indicate They Are Going To Change?**
**9-1-1 Addressing Conversions**
**400,000 Annually**
**Annual ZIPTM Code Changes**
**24 ZIP Codes Added Or Realigned In June 2008**
**178,000 Addresses Affected**

## Address Quality Improves Mailer’s Business Efficiency 
Enhances The Cross-Functional Uses Of Address Information

The Address Shown On Your Mailpiece Is Your Customer’s First Perception Of Your Attention To Quality
What Impression Are You Conveying?

**Enhances The Cross-Functional Uses Of Address Information**
**The Address Shown On Your Mailpiece Is Your Customer’s First Perception Of Your Attention To Quality**
**What Impression Are You Conveying?**

**Why 100% Address Integrity Is Important!**

## Mail Bearing A Complete, Correct, And Current  Address Is More Accurately Delivered 
Protects Customer Privacy

Mail With An Address That Is Complete, Correct, And Current Reduces Customer’s Receipt Of Unwanted Mail
Helps Improve Customer Perception Of Mail As Effective Communication 

**Protects Customer Privacy**
**Mail With An Address That Is Complete, Correct, And Current Reduces Customer’s Receipt Of Unwanted Mail**
**Helps Improve Customer Perception Of Mail As Effective Communication **

**Why 100% Address Integrity Is Important!**

## Strategic Transformation Plan 
Postal ServiceTM Goal To Cut Cost Of Processing Undeliverable-As-Addressed (UAA) Mail In Half By 2010 

Improving Address Quality Enables More Efficient Automation Processing
1% Improvement In Delivery Point Sequenced Mail Volume Saves $70 Million/Year

Getting To 100% Address Integrity Depends Upon Mailers And Postal Service Working Together To Achieve The Goal!

**Postal ServiceTM Goal To Cut Cost Of Processing Undeliverable-As-Addressed (UAA) Mail In Half By 2010 **
**Improving Address Quality Enables More Efficient Automation Processing**
**1% Improvement In Delivery Point Sequenced Mail Volume Saves $70 Million/Year**
**Getting To 100% Address Integrity Depends Upon Mailers And Postal Service Working Together To Achieve The Goal!**

**Why 100% Address Integrity Is Important!**

## FY04-FY08 UAA Volumes / Costs

|  | FY04 |  | FY08 |  |
| --- | --- | --- | --- | --- |
|  | Vol(Billions)  | Cost(Millions) | Vol(Billions)  | Cost(Millions) |
| Forwarding | 1.985 | $ 422 | 1.789 | $ 326 |
| Return-To-Sender | 1.603 | $ 822 | 1.436 | $ 727 |
| Waste | 6.135 | $ 270 | 6.851 | $ 365 |
| Other |  | $ 343 |  | $ 221 |
| Total | 9.724 | $ 1,856 | 10.076 | $ 1,639 |

## Average Mailing List Address Quality

| Total Addresses Processed: | 336 Billion |  |
| --- | --- | --- |
| Total Addresses ZIP+4® Coded: | 317 Billion | 94.43% |
| Total Addresses ZIP+4 Coded That DPV® Confirmed: | 304 Billion | 95.89% |
| Percentage of Total Addresses Processed That DPV® Confirmed: |  | 90.55% |
| Total Addresses ZIP+4 Coded To Building Addresses Needing Apt/Ste | 45 Billion |  |
| Total  Building Addresses With A Bad or Missing Apt/Ste Number | 11.7 Billion | 26.14% |

**Average Mailing List Address Quality**

## Address Quality Affect On Mail Delivery

| When The Address Was: | The Mailpiece Was Typically Delivered  Returned  Forwarded |  |  |
| --- | --- | --- | --- |
| ZIP+4® Coded And Delivery Point Validated | 92.11% | 5.48% | 2.41%  |
| Not ZIP+4 Coded Because Address Information Could Not Be Determined | 67.79% | 27.93% | 4.28% |
| More Likely to Be:
( Less Likely To Be: ) | ( 26.4% ) | 409.7% | 77.6% |

**Address Quality Affect On Mail Delivery**

## Apartment Address Quality Affect On Delivery

| When The Address Was: | The Mailpiece Was Typically
 Delivered  Returned  Forwarded |  |  |
| --- | --- | --- | --- |
| ZIP+4® Coded Without A Valid Apt/Ste Number | 60.34% | 31.43% | 8.23% |
| ZIP+4 Coded With A Valid Apt/Ste Number | 83.00% | 11.98% | 5.02% |
| Improvement / (Reduction) When Valid Apt/Ste Number | 37.6% | ( 61.9% ) | ( 39.0% ) |

**Apartment Address Quality Affect On Delivery**

## Top 5 Things You Should Know To Achieve 100% Address Integrity!

**Top 5 Things You Should Know To Achieve 100% Address Integrity!**

**CASSTM **

**Address Element Correction**

**NCOA****Link****®**

**Intelligent Mail*****®***** – OneCode ACS*****TM***

**ANK****LinkTM**

## Getting And Keeping Your Addresses Complete, Correct, And Current

**CASSTM System**
**Use The DPV****®**** Data To Validate Accuracy Of Street Numbers And Apartment/Suite Numbers Before You Add Records To Your Address Files**
**Update Your Address With The Correct Address Format**

## Getting And Keeping Your Addresses Complete, Correct, And Current

**Getting And Keeping Your Addresses **_**Complete,**_** **_**Correct,**_** And **_**Current**_

**CASSTM System**
**Perform Regular CASS Processing To Keep Your Addresses Updated**
**Identify Addresses That May Be Vacant Before You Mail**
**Ask Your CASS Vendor About How You Can Get The Vacant Table Today!**

**Now Available!**

## What To Do With The Leftovers?

**Address Element Correction (AEC) **
**Send Any Addresses That Can’t Be Matched Using CASSTM/DPV****®**** To USPS****®**** For Correction**
**AEC**
**Advanced Address-Matching Based On USPS-Developed Algorithms**
**AEC II****®**** **
**Addresses Sent To Local Delivery Office For Manual Correction**

## Correct Customer Addresses That Have Moved Before You Mail

Catch Any Additional Customer Moves After You’ve Mailed 

Identify Other Reasons That An Address May Be Undeliverable

**Catch Any Additional Customer Moves After You’ve Mailed **
**Identify Other Reasons That An Address May Be Undeliverable**

**Keeping It Current**

## 147

**NCOA****Link®**
**Change-of-Address Updating Tool**

**147**

**Condensed to 5-Gigabytes**

**	****	****     ****Million Change-of-Address Records**

## NCOALink® is a Secure Dataset Containing Change-of-Address Data For Customers Who Have Moved
60 Million Records in 18 Month File
160 Million Records in 48 Month File

Using NCOALink Allows Mailers To Update Their Customer Addresses Before Mailing

**60 Million Records in 18 Month File**
**160 Million Records in 48 Month File**
**Using NCOA****Link**** Allows Mailers To Update Their Customer Addresses Before Mailing**

**Keeping It Current**

## Mailers Can License NCOALink® Data For Use Within Their Business / Mail Processing Environment

Commercial Address-Hygiene Software Vendors Have Developed Standard Interfaces To NCOALink Data

**Commercial Address-Hygiene Software Vendors Have Developed Standard Interfaces To NCOA****Link**** Data**

**Keeping It Current**

## Don’t Need Customers New Addresses But Don’t Want To Send Mail If The Customer Isn’t There?

Use ANKLinkTM To Enhance Your Knowledge!
“Alice Doesn’t Live Here Anymore” 
Identifies When A Customer Has Moved But Doesn’t Give New Address

**Use ANK****LinkTM ****To Enhance Your Knowledge!**
**“****Alice Doesn’t Live Here Anymore” **
**Identifies When A Customer Has Moved But Doesn’t Give New Address**
**	**

**Keeping It Current**

## Do You Know If Your Mailpiece Was Delivered?

**OneCode ACSTM Can Help!**
**Harness The Power Of The Intelligent Mail****®**** Barcode To Know If Your Mailpiece Has Been Forwarded, Returned, Or Disposed**
**Obtain New Address Information For Customer’s That Have Moved**
**Identify The Reason Why A Mailpiece Was Undeliverable**

**FROM THIS**

**TO THIS**

**Keeping It Current**

## FREE!

| OneCode ACSTM | First Two Notices | Additional Notices |
| --- | --- | --- |
| First-Class Mail® |  | .06¢ |
| Standard Mail ® | .03¢ | .18¢ |

| Traditional ACSTM |  |  | All Notices |
| --- | --- | --- | --- |
| First-Class Mail |  |  | .08¢ |
| Other Classes |  |  | .25¢ |

**FREE!**

## It Is Important To Everyone In The Mailing Industry To Make Mail Effective

Accurate Addressing Improves Mail Delivery And Helps To Keep Postage Costs Down

Your United States Postal Service® Provides Many Products And Services To Assist You In Achieving 100% Address Integrity!

**Accurate Addressing Improves Mail Delivery And Helps To Keep Postage Costs Down**
**Your United States Postal Service****®**** Provides Many Products And Services To Assist You In Achieving 100% Address Integrity!**

**100% Address Integrity Is Achievable!**

## The Mail Moment

## For More Information

***ribbs.usps.gov***

**1-800-238-3150**

- Your Postal Customer Council**®** Is Also A Great Resource For Information!

**For More Information**

**Customer Support**

## Quality Addressing Track

***Quality Addressing Track***

_**Monday**_
*Tools & Techniques that Make the Case for Address Quality*
- Ruth Jones/Gary Seitz - Period 5, **10:00 - 11:00am - Room 212AB**
*What are “Bad” Addresses & What to do With Them*
- Charles Hunt/Kevin Conti - Period 6, **11:15am - 12:15pm - Room 212AB**
_**Tuesday**_
*Move Update – How to Keep in Touch With Moving Customers*
- Audrey Conley/Adam Collinson - Period 10, **10:00 - 11:00am - Room 212AB**
*Intelligent Addressing to Achieve 100% Mail Integrity*
- Jim Wilson/Eric Houger - Period 11, **11:15am - 12:15pm - Room 210AB**
*How Government Agencies use Address Quality to Better Serve the Community**               *                 Gail Milton/Mike Sexson - Period 13, **3:15 - 4:15pm - Room 212AB**
_**Wednesday**_
*The ROI of Address Quality*
- Charles Hunt/Chris Lien - Period 16, **2:15 - 3:15pm - Room 212AB**
*Stump the Experts with Your Un-codable UAA Mail*
- Jim Wilson/Alice VanGorder - Period 17, **3:30 - 4:30pm - Room 212AB**

## QUALITY ADDRESSING PROFESSIONAL CERTIFICATE Knowledge Questions

**The Definition Of 100% Address Integrity Refers To Addresses That Are Complete, Correct, And Current?   ****	****	****True/False**
**There Is No Way To Determine If An Address May Be Vacant Except To Send A Mailpiece To The Address And See What Happens?****	****	****	****	****True/False**
**The Quality Of The Address Used On A Mailpiece Has No Affect On The Delivery Of The Mailpiece?****	****	****	****True/False**