# Presentation: 489093

- 86th Annual Meeting
- January 24,2007

## Marketing Plans at the State Level:Roundabouts for Louisiana

**John M. Broemmelsiek**
**Intelligent Systems / Traffic Operations Engineer**
**Federal Highway Administration**
**Louisiana Division Office**
**5304 Flanders Drive, Suite A**
**Baton Rouge, Louisiana 70808**
**225/757-7614****	**
**John.Broemmelsiek@dot.gov**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****2.23 fatalities per 100M VMT**
** ****53% greater than national average**
** ****In 2004**
**886 fatal crashes ******** 991 fatalities **
**50,000 injury crashes ******** 85,000 injuries**
**Intersections: 26.4 % fatalities; 48.98% serious injury**
** “****Opportunity” State for intersection safety**

**Louisiana’s Highway Safety Problem**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**
** ****Mission**
** ****Goal**
** ****Objective**
** ****Performance Measure**

**Louisiana Strategic Highway Safety Plan**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**** **
** ****Mission**
** ****Goal**
** ****Objective**
** ****Performance Measure**

***Louisiana travelers arrive safely at their destinations***

**Louisiana Strategic Highway Safety Plan**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**
** ****Mission**** **
** ****Goal**
** ****Objective**
** ****Performance Measure**

***Reduce human and economic toll on Louisiana’s surface transportation system due to traffic crashes ***

**Louisiana Strategic Highway Safety Plan**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**
** ****Mission**
** ****Goal**
** ****Objective**
** ****Performance Measure**

***Reduce the Louisiana fatality rate to 1.54 per 100M by 2010***

**Louisiana Strategic Highway Safety Plan**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**
** ****Mission**
** ****Goal**
** ****Objective**** **
** ****Performance Measure**

***Use a systems approach in engineering to strike a balance between single unique locations and addressing the safety of the road network.***

**Louisiana Strategic Highway Safety Plan**

## Marketing Plans at the State Level:Roundabouts for Louisiana

** ****Vision**
** ****Mission**
** ****Goal**
** ****Objective**
** ****Performance Measure**

*** ******Number and proportion of fatal & serious injury crashes involving ******roadway departures******Number and proportion of fatal & serious injury crashes involving ******intersections***

**Louisiana Strategic Highway Safety Plan**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Reduce number and proportion of fatal & serious injury crashes involving ****intersections**

** ****Highly effective**
** ****Implemented quickly**
** ****System wide application**
**“****Instant” results**
*** ******Obstacles to implementation can be managed***

- SOLUTION:

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Roundabouts**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Roundabouts**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Roundabouts**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Roundabouts

**Marketing Plans at the State Level:****Roundabouts for Louisiana**

**Roundabouts**

**Notes:**
Shows clearly why roundabouts are safer.  People relate well to this slide. People easily make the connection between the number of conflict points and the likelihood of crashes. Talk about the number of conflicts when making a left turn, and why it is one of the most dangerous and frequent crashes at signalized and stop controlled intersections.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Roundabouts**

** ****Highly effective**
** ****60% all crashes; 82% injury; 100% fatality; 27% PDO**
** ****Implemented quickly**
**Typical construction cost < $300K**
** ****System wide application**
**“****Instant” results**
**Proven effectiveness w/ little operational overhead**
*** ******Obstacles to implementation could be managed***
**No legislative or policy action needed**
**Cost within reach**
**PRIMARY OBSTACLES:**
**Perception**
**Lack of Experience & Knowledge**

**Managed through a marketing plan**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

- Analyze

- Plan

- Implement

- Evaluate

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

** ****Analyze**

-  **Sporadic educational efforts**
** ****Mainly local initiatives w/ little technology transfer**
** ****No organized effort at local or state level; No defined implementation process; No performance indicators**
** ****State & Local officials currently distracted w/ recovery efforts**
** ****Audience must include **
**Elected officials**
**State & local transportation executives**
**Transportation engineers**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

** ****Action Plan – First Iteration**

-  **Hold ****Three**** 2 1⁄2 day Roundabout design courses (Lafayette, Baton Rouge, New Orleans)**
**Conduct ****Nine**** Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area)**
** ****Conduct a Roundabout Scanning Tour for Executives & Engineers**
**Start a statewide Roundabout working group for design engineers**
**Retain on-call expertise for Design Reviews and Executive/public outreach**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

** ****Implement**

-  **Hold Three 2 1⁄2 day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) - ****COMPLETED**
**Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) - ****COMPLETED**
** ****Conduct a Roundabout Scanning Tour for Executives & Engineers – ****IN PROCESS**
**Start a statewide Roundabout working group for design engineers – ****IN PROCESS**
**Retain on-call expertise for Design Reviews and Executive/public outreach – ****IN PROCESS**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

** ****Evaluate**

**Course and session evaluations**
**Number of roundabouts in design**
**Number of roundabouts in construction**
**3 year before and after crash analysis **
**Cost/Benefit analysis**

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**Louisiana Roundabout Marketing Plan**

** ****Re-analyze**

**Action Plan modified based on marketing performance factors**

- Analyze

- Plan

- Implement

- Evaluate

**Notes:**
Focus of marketing plan for this performance measure was developed based mainly on the ability to implement solutions quickly.

## Marketing Plans at the State Level:Roundabouts for Louisiana

**John M. Broemmelsiek**
**Intelligent Systems / Traffic Operations Engineer**
**Federal Highway Administration**
**Louisiana Division Office**
**5304 Flanders Drive, Suite A**
**Baton Rouge, Louisiana 70808**
**225/757-7614**
**John.Broemmelsiek@dot.gov**