# Presentation: 526705

## Marketing Choices...

- Copyright © 2006 by: Innovative Consulting Group, Inc.	             12687 W. Cedar Dr. Suite 305	             Lakewood, CO 80228	             800-370-6267

**www.biz-consult.com**

**Presented by: **
**Bonnie Griffin Kaake, CEO**

**Marketing Choices...**
***they may be different than you think***

## Rules of Inventing

**Rules of Inventing**

- Some products are patentable, but not marketable
- Some products are marketable, but not patentable
- Think of yourself as an entrepreneur not an inventor

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## Know The Facts

- 80% of Wal-Mart products come from China
- NIH “Not Invented Here”
- Nothing is really free
- Some things you pay for are not worth what you pay for them
- No one person can do it all – TEAM!
- Fast – Cheap – Good (Pick two)

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## Where to Begin?

_**Marketing**_
**Your own search**
**Professional opinion**
**Professional research**

_**Legal**_
**Your own web search**
**Professional patent search**
**Professional opinion**

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_**Prototype**_
**3D drawings**
**Physical**
**Proof that it works**

## Know Your Options

_**Marketing**_
**	**
**License**
**Lower cost, low risk**
**low probability success**
**IP needed! (patent, TM, etc.)**
**Launch **
**High cost, high risk**
**Higher probability of success**
**Higher probability of licensing later**

_**Legal**__** **_
**Provisional Application**
**Utility Patent**
**Design Patent**
**Trademark**
**Copyright**

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## With Whom Do You Choose To Work?

_**Marketing**_
**Licensing Agent**
**Product Scout**
**Product Hunt**
**TV Show/Production**
**Invention Promotion **
**Marketing Company **
**	****(Consultant, Consultant & Implementation, PR &**
**	**** ****Ad Agencies)**

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## Licensing(Watch for conflicts of interest)

- “Free” Licensing
- 30 to 75% of gross revenues
- 	(expenses out of your portion)
- Loss of control
- Lack of accountability
- Success is related to industry specific expertise
- Agent may not represent you
- Paid Licensing  (work for you)
- Licensing Agent
- Attorney:  legal
- Marketing Company:  Markets IP

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**Notes:**
Attorney as your agent – conflict, adversarial, need to review documentation
Marketing presentation must be professional (most “agents” are engineers or inventors)
MSRP, Kennel Smart Roller, Aroma Lid

## Licensing packet

**Licensing packet**

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## Licensing Packet

**Licensing Packet**
**General Motors**

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## Get Marketing Involved Early....

**$70,000.00 invested**** **
**	****Engineering design**
** ****	****Prototype**
**	****Patenting**
**Start Over!!!**

**Get Marketing Involved Early....**

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## Wheel Riders

**Wheel Riders**

-   Three marketable products
-   Market-ready prototypes were      developed
-   Trade show launch in 2003
-    Four utility patents issued

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## Wheel Riders Advertising

**Magazine Ad**

**Poster**

**Vehicle **
**Graphics**

**Flyer**

**Wheel Riders Advertising**

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## Wheel Riders Media

**Editorials**

**Wheel Riders Media**

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## U.S.A. Distribution 

**U.S.A. Distribution **

-  **Largest bike accessory distributor for bike shops in U.S.A.**
** ****At 2004 & 2005 Interbike & Outdoor Retailer Shows**
** ****J&B now carries two of the three products **
**- 40 Reps covering 5,000 stores**
** ****Incentive program in place for Reps****	****	**

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##   International new product hunt for sporting 

-   **International new product hunt for sporting **
**	****goods products, located in Germany**
**  ****Displayed products and video**
**  ****Wheel Riders was among finalists for **
** ****	****best of show**
**  ****Utilized U.S. consulate for trade show ****	****representation **
**  ****Created international distribution**

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## *** TM Challenge, now LovexaTM

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- *** TM Challenge, now LovexaTM

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## Three Business Concepts

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- Invention: Wall Mounting Workbench
- 4-5 Different Variations
- Low Patentability, Established Competition
- Business Concept: Vehicle Conversion to Alternative Fuel
- Too many external variables to control for success
- Invention: GPS Pole Transporter
- Invention from within the Industry

## Website

## Four Month Product Launch

- ICG wrote launch strategy January 15, 2006.
- One concept was expanded into product line.
- First industry tradeshow with market-ready products in two months.
- Two regional and one national tradeshow attended in four month period.
- Three editorials secured in two months.
- Fourth product being developed due to industry feedback.

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## Show Me The Money!

**Show Me The Money!**

- Family, Friends, Founders and Fools
- Bank-secured lending
- Partner
- Angel Capital
- Venture Capital

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## Your Knowledge

- Know your options
- Know it takes a TEAM
- Know with whom you are working
- Know who they represent
- Know it is never really “free”

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## www.biz-consult.com

**www.biz-consult.com**

**Bonnie Griffin Kaake, CEO**
**Email: bgkaake@biz-consult.com**
**800-370-6267 Toll Free**
**303-980-5567**

- Copyright © 2006