# Presentation: 057617

## Demand Response Research CenterResearch Opportunity Notice 

- February 2, 2007
**Mary Ann Piette**
- Research Director, DRRC
**Rick Diamond**
- Coordinator, Behavioral R&D, DRRC

**“*****Understanding Customer Behavior to Improve ******Demand Response Delivery ******in California”***

## Demand Response Research CenterResearch Opportunity Notice 

**February 2, 2007 - 10 am until noon (PST)**
**Mary Ann Piette and Rick Diamond**
**Webcast over WebEx**
_**[http://www.mymeetings.com/nc/join.php?i=441137777&p=12341234&t=c](http://www.mymeetings.com/nc/join.php?i=441137777&p=12341234&t=c)**_
- Preferred Browser: Internet Explorer
- Download of WebEx Client Required (You will be prompted after clicking on the url; takes up to 2 minutes, join early to initialize participation)
- Meeting Number:  441137777
- Passcode: 12341234
- Host: Mary Ann Piette
**Dial-In Numbers for Audio**
- Leader: Mary Ann Piette
- USA Toll Free Number: 888-577-8991
- USA Toll Number: +1-210-234-0016
- PASSCODE: 42313
- Call Notes: *6  Mutes and Un-Mutes Your Phone Line

## Purpose of Teleconference

**Provide overview and details of PIER’s Demand Response Research Center’s Research Opportunity Notice #3**
**Answer questions**

## Agenda

**DRRC Overview - Mary Ann Piette**
**RON #3 Content & Process ****-**** Rick Diamond**
**Questions and Answers - Piette and Diamond**

## Demand Response Definition

**Demand Response (DR)**** is the action taken to reduce load when:**
- Contingencies (emergencies & congestion) occur that threaten supply-demand balance, and/or
- Market conditions occur that raise supply costs
**DR typically involves ****peak-load reductions**
- DR strategies are different from energy efficiency, i.e., transient vs. permanent

## DRRC

**Funded by California Energy Commission Public Interest Energy Research Program (PIER)**
**Managed by Lawrence Berkeley National Laboratory**

## What Are We Trying to Achieve?

- Joint proceeding – CEC and CPUC (R.02-06-001)
- Early goal for price sensitive DR: 5% of peak by 2007
- 	Residential 					Default CPP
- 	Small Commercial (< 200 kW) 		Default CPP
- 	Medium Commercial (< 999 kW)		Default CPP
- 	Large C&I (> 1 MW) 				2-part RTP
- IOU business plans for Automated Meter Infrastructure
- Long term success  DR as business as usual
- Research needs
- DR value, potential, technologies, programs, policies
- How much DR do we need? Relation between price response and reliability?

## Demand Response Research Center

**Objective**

**Scope**

**Method**

**Stakeholders**

- To develop, prioritize, conduct, and disseminate _multi-institutional_ research to facilitate DR

- Technologies, policies, programs, strategies and practices, emphasizing a market connection

- Partners Planning Committee, Annual R&D Plan

| State Policy Makers
Researchers
Information and Metering System Developers
Aggregators
Program Implementers | Utilities
Industry Trade Associations
Building Owners / Operators
Building Equipment Manufacturers
End-Use customers |
| --- | --- |

## Why Behavior?

**Demand Response is a behaviorally driven system--even auto DR**
**In understanding behavior, the “why and the how” is as important as understanding the “who and the what”**
**Focus for this RON is on customer behavior**

## What is Behavioral R&D on DR?

**Research that builds a basis of fundamental knowledge of the ways in which *****personal factors*****, e.g., values, attitudes, and *****contextual factors*****, e.g., economic costs, policies, etc., combine to influence consumer decision making to participate in DR programs.**

## Topic Areas

- Residential Customers
- Small Commercial Customers
- Large Commercial
- Industrial Customers

## Example R&D Questions

- Why are consumers motivated to pursue demand response: price, comfort, habit, inertia, altruism, environmental concerns, economic gain, economic loss, or something else?
- What type of information and feedback will customers respond to, and why?
- How willing are customers to allow technologies to act for them?

## 5-Step RON Process

- Proposers submit “Intent to Respond”
- Proposers submit 4-page “Pre-proposals”
- DRRC reviews Pre-proposals and notifies selected respondents to proceed with full proposals
- Proposers submit full proposals
- Technical Advisory Group reviews proposals, forwards recommendations to DRRC and CEC for consideration for award.

## RON-3 Schedule

## RON-3 Documents on DRRC Web Site

**Research Opportunity Notice **(**DRRC RON – 03)****:**
**	*****Understanding Customer Behavior to Improve Demand Response Delivery in California***
**Research Opportunity Notice **(**DRRC RON – 03)****:**
***	******Process Description & Schedule***

## Your Questions?

## Contact Informationdrrc.lbl.gov

**Mary Ann Piette**
- MAPiette@lbl.gov
- (510) 486-6286
**Rick Diamond**
- RCDiamond@LBL.gov
- (510) 486-4459
**Nance Matson**
- NEMatson@lbl.gov
- (510) 486-7328