# Presentation: 636349

## IP & Weather Decision Models

- VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.)
- Under Secretary of Commerce for Oceans & Atmosphere
- NOAA Administrator
- November 9, 2005

- How Modeling Links Data, Decisions & Policy

## Presentation Outline

- NOAA—Where Science Adds Value
- NOAA—Valuing Science through requirements
- NOAA Structural Realignment
- NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy
- NOAA Structural Capital—Developing a Global Earth Observing System of Systems

- IP Taskforce

## NOAA’s Vision

- An informed society that uses a comprehensive understanding of the role of the oceans, coasts and atmosphere in the global ecosystem to make the best social and economic decisions

- IP Taskforce

## NOAA’s Mission & Goals

- To understand and predict changes in the Earth’s environment and to conserve and manage coastal and marine resources to meet the Nation’s economic, social and environmental needs
- Mission Goals:
- Protect, restore, and manage the use of coastal and ocean resources through an ecosystem approach to management
- Understand climate variability and change to enhance society’s ability to plan and respond
- Serve society’s needs for weather and water information
- Support the Nation’s commerce with information for safe, efficient, and environmentally sound transportation
- Provide critical support for NOAA’s mission

- IP Taskforce

## Presentation Outline

- NOAA—Where Science Adds Value
- NOAA—Valuing Science through requirements
- NOAA Structural Realignment
- NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy
- NOAA Structural Capital—Developing a Global Earth Observing System of Systems

- IP Taskforce

## NOAA “Business” Model

- LEADERSHIP

- IP Taskforce

## Structure of the NOAA Enterprise

- Use & Benefit

- Manage Resources

- Engage, Advise & Inform

- Understand & Describe

- Assess & Predict

- Monitor & Observe

- data for forecasts

- data for science

- forecasts to
- manage resources

- science to inform

- forecasts to
- advise

- science to
- manage resources

- information
- services

- ecosystem
- stewardship

- PROCESSES

- PRODUCTS

- IP Taskforce

## Presentation Outline

- NOAA—Where Science Adds Value
- NOAA—Valuing Science through requirements
- NOAA Structural Realignment
- NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy
- NOAA Structural Capital—Developing a Global Earth Observing System of Systems

- IP Taskforce

## Structural RealignmentKeys to Creating “One NOAA”

- NMAO

- NWS

- OAR

- NOS

- NMFS

- NESDIS

- X

- Remove the Stovepipe Culture

- IP Taskforce

## Structural RealignmentAlignment by Goal

- Stakeholders

- Ecosystems
- Weather & Water
- Climate
- Commerce & Transportation

- Outcomes

- NOAA Line Offices (6)

- NOAA Strategic Plan

- Mission Goal Teams

- NOAA Councils (12)

- Users

- Constituents

- Employees

- Partners

- IP Taskforce

## Structural RealignmentStrategic Plan

- NOAA’s Mission Goals in Budget Priority Order
- Understand climate variability and change to enhance society’s ability to plan and respond
- Protect, restore, and manage the use of coastal and ocean resources through ecosystem approach to management
- Serve society’s needs for weather and water information
- Support the Nation’s commerce with information for safe, efficient, and environmentally sound transportation
- Area of Organizational Excellence
- People & Infrastructure
- Every dollar in NOAA’s budget is allocated to one of these 6 goals

- IP Taskforce

## Presentation Outline

- NOAA—Where Science Adds Value
- NOAA—Valuing Science through requirements
- NOAA Structural Realignment
- NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy
- NOAA Structural Capital—Developing a Global Earth Observing System of Systems

- IP Taskforce

## NOAA Intellectual CapitalTrademarks

- IP Taskforce

## NOAA Intellectual CapitalCorporate Brand

- NOAA Intellectual CapitalCorporate Brand

- IP Taskforce

## NOAA Intellectual CapitalPatents

- Forecast Systems Lab (FSL)
- Alexander E. MacDonald
- 6,937,210—Projecting images on a sphere

- Employee Patents

- Grantee Patents

- Maine fisherman Mattie Thompson field-testing a whale-free buoy

- Photo courtesy / MIT Sea Grant

- IP Taskforce

## NOAA Intellectual CapitalR&D Potential For Valuation

- AIRNow is a government-backed program. Through AIRNow, EPA, NOAA, NPS, news media, tribal, state, and local agencies work together to report conditions for ozone and particle pollution.

- IP Taskforce

## NOAA Intellectual CapitalR&D Potential For Commercial Use

- NEXRAD

- IP Taskforce

## NOAA Intellectual CapitalProtective Patents

- DART Buoy Technology

- IP Taskforce

## Presentation Outline

- NOAA—Where Science Adds Value
- NOAA—Valuing Science through requirements
- NOAA Structural Realignment
- NOAA Intellectual Capital—How Modeling Links Data, Decisions & Policy
- NOAA Structural Capital—Developing a Global Earth Observing System of Systems

- IP Taskforce

## NOAA Structural CapitalA Global Earth Observing System of Systems

- IP Taskforce

## NOAA Structural CapitalGEOSS Disaster Mitigation

- FLOATS

- GAUGES

- BUOYS

- Better ocean observations = more accurate forecasts & effective warnings

- IP Taskforce

## Questions?

- VADM Conrad C. Lautenbacher, Jr. US Navy (Ret.)
- Under Secretary of Commerce for Oceans & Atmosphere
- NOAA Administrator
- November 9, 2005