# Presentation: 024514

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Clothes Washers

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program
- that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

## ENERGY STAR 

- Clothes Washer Criteria

**ENERGY STAR qualified clothes washers cut energy consumption by about 30% and water consumption by about 50% compared to regular washers.**
**Meeting the ENERGY STAR Criteria**
- Qualified clothes washers must be at least 37% more energy efficient than federal standards and must meet stringent water efficiency criteria.
- ENERGY STAR criteria requires a minimum modified energy factor (MEF) of 1.72 and a new maximum water factor of 8.0 gallons/cycle/cubic foot.
- Clothes washer efficiency is measured by Modified Energy Factor (MEF) and Water Factor (WF).  MEF is a measure of energy efficiency that considers the energy used by the washer, the energy used to heat the water, and the energy required to remove the remaining moisture in the wash load. The higher the MEF, the more efficient the clothes washer.  WF measures the water efficiency and is calculated as gallons of water used per cubic foot of capacity. The lower the WF, the more efficient the unit.

## Saving Energy = Saving Money

- On average, 90% of the energy consumed by conventional clothes washers is used to heat water. By using less water, qualified clothes washers reduce the amount of energy needed to heat the water.
- By dramatically reducing energy and water consumption, qualified clothes washers help save about $50/year on utility bills.

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## ENERGY STAR 

- Clothes Washer Savings

-  	A full-sized ENERGY STAR 		qualified clothes washer uses
- 	10-20 gallons of water per load, 		compared to the 30-35 gallons 		used by a standard machine.
-  	Savings from using less water 		include not only the gallons of 		water, but also reduce water 		heating and fees often tied to 		water usage, such as sewage 		and water treatment costs.** **

## Saving Energy HelpsProtect the Environment

-  	By using less energy, qualified 	clothes washers help prevent 	global warming by reducing the 	greenhouse gas emissions 	caused by burning fossil fuels** **at 	power plants.
-  	By reducing water consumption, 	they also help 	protect our lakes, 	streams, and oceans.

## ENERGY STAR Clothes Washer Features

-  	Higher capacity with front- and top-loading
-   	options without central agitators
-  	High-pressure spray rinsing that saves water
-   	compared to filling and draining the tub
-  	High-speed spin options that reduce drying
-  	 time and energy usage
-  	Efficient motors and precise settings that can
-   	save energy and water

- ENERGY STAR Clothes Washer Features

## Clothes Washers: Energy Saving Tips

- Switching the temperature setting from hot to warm can cut energy use in half for washing one load. Using the cold cycle reduces energy use even more.
- Run full loads whenever possible.
- Choose a high spin speed or the extended spin option to reduce the amount of time it takes to dry your clothes.
- Air-drying clothes outside or on a drying rack helps them last longer and saves energy.
- Always use high-efficiency detergent in front-loading machines. Using regular detergent can lead to poor washing and rinsing performance.

## ENERGY STAR Clothes Washer Brands

-   	Whirlpool
-  	GE
-   	Kenmore
-   	LG
-   	Maytag
-   	Frigidaire
- [Customize as appropriate]

- ENERGY STAR Clothes Washer Brands

## ENERGY STAR Clothes Washers Overview

- The government-backed program dedicated to helping consumers protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified clothes washers.
**ENERGY STAR qualified clothes washers:**
-   Reduce energy consumption by about 30% compared to regular washers.
-   Save about $50 a year on utility bills.
-   Can save an average of 15-20 gallons of water per load compared to a standard machine.
-  	Incorporate high-efficiency features that help reduce energy and water consumption and 	improve performance.
-   Help prevent global warming by reducing the greenhouse gas emissions caused by     		burning fossil fuels at power plants.

- ENERGY STAR Clothes Washers Overview

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov](http://www.energystar.gov/training)__[/training](http://www.energystar.gov/training)_