# Presentation: 003608

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Imaging Equipment

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program
- that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

## ENERGY STARQualified Imaging Equipment

- ENERGY STARQualified Imaging Equipment

## Saving Energy = Saving Money

- The typical household spends more than $2,000 a year on energy bills. With ENERGY STAR, you can save over 30%, or about $700.
- A typical home office equipped with a desktop computer, LCD monitor, multi-function device, and printer that meet the ENERGY STAR requirement is projected to save more than $80 over the life of the products, and even more if you enable power management.

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## Saving Energy Helps Protect the Environment

-  	If all imaging equipment sold in 		the U.S. met ENERGY STAR 		requirements, we would prevent 	greenhouse gases equivalent to the
- 	emissions of about 4 million 	vehicles.
- Did You Know?
-  	The energy used in the 		average house can cause 		twice the greenhouse gas 		emissions as the average car.

## Which Brands Are ENERGY STAR Qualified?

- Trusted brands like these . . .
- Canon
- Epson
- Hewlett-Packard
- Konica Minolta
- Lexmark
- Sharp
- Xerox
- 		        [Customize as appropriate]

## ENERGY STAR As Your Sales Partner

- Differentiation
- Arm your staff with knowledge
- Provide your customers products of choice
- Grow your customer base
- Attract and retain customers—help your customers save money and watch them keep coming back
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits
**Create Social Value**
- Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions
- Lower energy bills for consumers and businesses
- Boost your brand’s environmental image

- ENERGY STAR As Your Sales Partner

## ENERGY STAR Imaging Equipment Overview

**ENERGY STAR:**
- The government-backed program dedicated to helping consumers
- protect the environment through superior energy efficiency. ENERGY STAR
- qualified imaging equipment save energy, money, and the environment.
**Why sell ENERGY STAR qualified imaging equipment?**
- A typical home office equipped with a desktop computer, LCD monitor, multi-function device, and printer that meet the ENERGY STAR requirement is projected to save more than $80.
- Consumers are looking for ways to reduce their energy bills and help the environment. Partnering with ENERGY STAR can increase sales** **and customer loyalty.
- ENERGY STAR is an easy, convenient solution to energy concerns.

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.](http://www.energystar.gov/training)__[energystar](http://www.energystar.gov/training)__[.](http://www.energystar.gov/training)__[gov/training](http://www.energystar.gov/training)_