# Presentation: 185173

## Trust & Control:  Emerging Trends in Digital Communication 

**Excerpts from June 27, 2007 Presentation GovDelivery User Group**
**Washington, D.C.**

**Notes:**
[UNMUTE; JOHN STIEGER SPEAKING]
Hello Everyone!

Thank you for standing by.

Welcome to the “Emerging Trends in Public Health Communications” web seminar. 

I am John Stieger, Communications Director for MDH , President of National Public Health Information Coalition and moderator of this Webinar. 

During the presentation, all participants will be in a listen-only mode. There will be a Question and Answer session at the end of the presentation using questions submitted, in writing, through the Q&A feature. 

[PANELIST INSTRUCTIONS:
JOHN WILL ADVANCE HIS SLIDES
JOHN WILL  INTRODUCE EACH SPEAKER
PLEASE MUTE YOUR PHONE/HEADSET WHEN YOU ARE NOT SPEAKING
TURN OFF CELL PHONES, PAGERS, AND ANYTHING ELSE THAT BEEPS OR MAKES NOISE.]

## Control:Decreasing Attention Span; Increasing Expectations

**Give me...**
***What I want!***
***	******When I want it!***
***	******	******And, How I want it!***

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## What I Want:  Choices that Fit Me

**From A Few “General Choices”**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## What I Want:  Choices that Fit Me

**To: Many, Specific, Options **

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## When I Want It

**From: Updates Available, but Hidden**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## When I Want It

**To: Update Options Presented in Context**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## How I Want It

**How I Want It**

**From: Up to Citizen to Get Back**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## How I Want It

**How I Want It**

**To: Citizen Chooses How Information is Received and When**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## How I Want It

**To: Citizen Chooses How Information is Received and When**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Control: Implications for Your Agency

**1. Maximize Choice**
- Strive to offer updates on all key topics
- Offer updates in multiple formats
**2. Use Automation Effectively**
- Once you offer many choices; you can no longer manage everything manually
- Leverage website content by initiating most outbound communication (e.g., email and RSS) when website is updated

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Trust: Ask for Only What You Need

**Private Sector: *****Tell Us Everything About Yourself***

**Public Sector: *****Tell Us Only What We Need to Know***

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Trust: Track Only What You Need

**Private Sector: *****We Know Everything About You***

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Trust: Track Only What You Need 

**Public Sector: *****We Know Only What You’ve Told Us; and You Can Make Updates or Delete Your Profile***

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Trust: Follow through

**1. Send the Updates You’ve Committed to Send**
- Send them quickly
- Don’t discriminate (send them to whoever wants them)
- Tie updates to web content to ensure they go out
**2. Make Sure Updates are Delivered**
- Track what happens to your emails or use a third party
- Validate your RSS feeds (feedvalidator.org) and track whether they are used
**And, now....**

**Notes:**
[JOHN SPEAKING:]
I strongly encourage you to submit questions during the presentation.
To ask a question, simply click on the Q&A window in the lower right hand portion of the screen. 
Type your question into the dialog box and click the Send button. If you are in the Full-Screen view, you can click on the Question Mark icon (?) on the tool bar in the lower right hand corner of the screen. This will open the Q&A window on your screen only. 
When you submit your question, it will be visible to all Panelists, but will not be visible to other attendees. We will attempt to answer as many questions as possible at the end of the presentation. If we are unable to get to your question, we will follow up with you after the event via email.
If you are experiencing any technical difficulties during the presentation, you may submit a question through the Q&A feature or you may contact WebEx Technical Support at 1-866-779-3239 [Again, that number is 866-779-3239].
As a reminder, this presentation is being recorded for replay purposes.
[SCOTT: MUTE HEADSET; TURN OFF POINTER;ADVANCE SLIDE]

## Thank You!

- Scott Burns
- CEO and co-Founder, GovDelivery, Inc.
- _[scott.burns@govdelivery.com](mailto:Scott.burns@govdelivery.com)_
- 651-726-7303

**Notes:**
[UNMUTE; JOHN STIEGER SPEAKING]
Hello Everyone!

Thank you for standing by.

Welcome to the “Emerging Trends in Public Health Communications” web seminar. 

I am John Stieger, Communications Director for MDH , President of National Public Health Information Coalition and moderator of this Webinar. 

During the presentation, all participants will be in a listen-only mode. There will be a Question and Answer session at the end of the presentation using questions submitted, in writing, through the Q&A feature. 

[PANELIST INSTRUCTIONS:
JOHN WILL ADVANCE HIS SLIDES
JOHN WILL  INTRODUCE EACH SPEAKER
PLEASE MUTE YOUR PHONE/HEADSET WHEN YOU ARE NOT SPEAKING
TURN OFF CELL PHONES, PAGERS, AND ANYTHING ELSE THAT BEEPS OR MAKES NOISE.]