# Presentation: 000309

## Raising the  Environmental I.Q. of America 

- President, Foundation for Earth Science (501 c (3) corporation)
- Past-President, Federation of Earth Science Information Partners (ESIP Federation)

- Raising the  Environmental I.Q. of America

- Through Innovative Agency & Media Partnerships

## StormCenter Goals

- To utilize science information as a tool for improved public and agency decision making
- To directly relate science to societal benefits
- To increase public environmental awareness so  better decision making can be made in times of crisis

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## Media Market Research Results

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## Why People Watch

- Weather is the # 1 Reason People Watch local news
- Most #1 stations have the top rated weather coverage
- TV station management LOVES when weather affects their market
- Most people are fascinated by the weather
- The weather is FUN to watch

## Why Partner with Weathercasters

- Weathercast uses visual images to communicate complex ideas
- Delivers maximum exposure of science to the public on a daily basis
- When TV stations WIN with Weather – They usually WIN the newscast !
- People are in a LEARNING mode when they watch the weather

## Why Partner with Federal, State & Local Agencies ??

- Most agencies have as part of their strategic plan to communicate effectively with those whom they serve
- Many of those agencies have had numerous programs to communicate more effectively with their communities for years with few results.
- Many agencies have valuable data sources but have not had a direct conduit to the public on a regular basis.
- Excellent resources exist that should be tested for applications in media

## It Takes Partners

## Envirocast TV

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## Future Weathercasts

- The Weathercaster is TV station scientist...like it or Not
- In the past...weather was _it_
- Now & In the Future...
- Viewers will turn to TV Weathercasters for more detailed environmental information updates on:
- Air & Water Quality (health risks), Environmental Hazards/Pollution, Toxic Releases, Forest Fires, El Nino, Climate Change and more...
- Forest Fire Forecasts,  Air & Water Quality Forecasts, Airborne Health Risk Forecasts, etc.
- Urban Meteorology Issues

## Envirocast TV

## Pensacola Historic Village

- Before Ivan

- After Ivan
- 5 Days Ago

##  Non-Traditional Data Use

## Envirocast Web

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## Learning Center

- About Watersheds

- Forests Matter

- Along the Coast

## Access to Real-Time Information

- Fun Interface for the Public

## Imagery as an Interface

## Watersheds as an Introduction

- KYW-TV Launch Philadelphia

## Audience To Date

- 	Market			TV Households
- Washington, DC		2,128,000
- Philadelphia, PA		2,802,000
- Minneapolis, MN		_1,574,000 _				6,504,000 or 6.19% of Nation
- Forecast:By Dec 2005 Envirocast will be reaching 100 Million people on a regular basis with enhanced environmental information

## EnviroTrack 

- Hurricane Wind Field Modeling

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## EnviroTrack

- Based on the GFDL Model
- Coupled ocean-atmosphere model
- High Resolution Digital Elevation Model (30 m)
- Land Use (urbanization) incorporated into model
- Visualization of “Official NHC Forecast”
- Storm Path & Intensity
- First time official NHC forecast visualized as a high resolution wind field and delivered to media

## WindForce4

- 5pm EDT  September 13, 2004

- 4pm EDT  September 13, 2004

- Land-Use “Friction Factor” activated to show affects of land use on wind field

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## WindForce4

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## WindForce4

- 9pm EDT  September 15, 2004

- Hurricane Ivan

- Hurricane Charley

- Hurricane Charley

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## WindForce4

- WBZ Boston

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## Thank You

- By working together we can make a difference !