# Presentation: 689552

## Purple Tree Technologies Overview

**“****What Dreams May Come” -  ****A Safer Tomorrow, Today!*****Dr. Bill Karl***

## Agenda

- Introductions
- Geo-Specific Alert System
- Architecture
- Purple Tree Technologies/EDS
- Solution
- Partnerships

##  EAS Utilization

- Percent

- EAS Activation

- Requesting Organization

**Notes:**
Pareto Chart
According to PPW Publish Report of the Assessment of Emergency Alert System.  The report clearly shows that NWS activates the system far more often than any other organization.
NWS issues nearly 45,000 to 50,000 Sever Thunderstorm Warnings yearly
Typical Thunderstorm is 15 miles in diameter and last 30 minute
Weather Related Deaths and Injuries
2000 there were 476 fatalities and 2796 injuries 
1999  there were 908 fatalities and 5148 injuries
Note the President of the United States has never activated the national emergency alerts system in the 50 plus years of  its existence .

## Emergencies – Most are Localized

-  Majority of EAS Alert are Local in Nature.
- EAS Codes
- TOR - Tornado Warning
- CAE - Child Abduction Emergency
- HMW - Hazardous Material Warning
- FFW - Flash Flood Warning
- NUW - Nuclear Power Plant Warning

**Notes:**
Add impact radius in words...

## Emergency Type – Tornado

- Tornadoes –Quick Facts
- Weak Tornado
- 88% of all tornadoes
- 5% of the deaths
- 1-10 minutes duration
- 110 mph winds
- Strong Tornadoes
- 11% of all tornadoes
- 25% of the deaths
- 20 plus minutes duration
- 110 to 205 mph winds

- Violent Tornadoes
- 1% of all tornadoes
- 70% of all deaths
- Up to 1 hour duration possible
- 205 mph or greater winds
- Tornado avg. speed = 30
- Tornado effects < 50 sq. mi.

## EAS Evolution – Geo-Specific Alerts

- Targeting Alert
- 75 sq mi

- NWS
- Tower
- Transmission
- 5000 sq mi

- System Goals
- Create a geo-specific alert
- Expandable into a national alert system
- Line of sight cellular technology
- Reduce alert area to 75 sq. mi.
- Reduce Complacency
- Avoid Cell Tower Overloading

**Notes:**
Develop a geo-specific targeting alert system.
Alert based of geographic location to the event and risk level.
Complacency
Cellular Tower Overloading

## Geo-Specific Alerting Receiver

- Amber Alert
- Radio 1400am
- TV Channel 8

- Amber Alert

- Inexpensive Car Remote
-  Size Pager E-FOB

**Notes:**
EAS Interface
 A) Cellular Providers (CDMA & GSM)
 1 )Address Technical and Cost Concerns
 2) Sensitive IP Protection
Television and Radio Broadcast
78 % turn to TV for vital information 
18% turn to radio stations for vital information
Meet ADA Requirements
Affordable 
Revenue Stream to support short-term and long-term development, deployment and maintenance cost.

## Geo-Specific Architecture

- Provider A

- Provider B

- EAS Originator

**E**

**A**

**S**

- Emergency Action

- Notification Network

- Primary Entry Point

- System

- National Weather Service

- Civil Authorities

- Broadcast Station or

- Cable System

- XDXL

- CAP

- XDXL

- CAP

- Cell Provider

- Cell Provider

- Cell Provider

- E

- -

- FOB

- Cell

- NOAA

- Cell Hybrid

- E

- -

- FOB

- Cell

- NOAA

- Cell Hybrid

- Geo-Specific
- Targeting

- XDXL

- CAP

- XDXL

- CAP

- Message Content:

- -

- Phone Number to call

- -

- http link

- -

- SMS message confirmation

## Geo-Specific Architecture

- Base
- Station
- Controller

- Cell
- Broadcast
- Center/Terminal

- Base
- Transceiver
- Station

- Cellular Provider Network

- EDS Secure Private Network – Cell Broadcast Service Entity

- WAP Gateway
- Content Server

- WAP Gateway

- E-Fob

## Purple Tree Technologies/EDS-Solution

- Geo-specific targeting alert system.
- Alert only affected area
- Alert based on threat level
- Complacency
- Cellular Tower Overloading
- Use existing technology
- Emergency Alert System (EAS)
- Cellular Broadcast (CDMA & GSM Technology)

- Create Win-Win Situation
- Federal
- State
- Local Government
- Private Sector (*revenue sharing*)
- Reach economically challenged
- Meets ADA requirements.
- E-FOB
- World Class Partnerships
- Bandwidth to address technical issues.

## World Class Partnerships

- Deployment Infrastructure
- Handheld Device Manufacturer
- Geographic Mapping Capability
- Telecommunication Infrastructure Technology
- Cellular Providers