# Presentation: 365498

## How To Prevent Culture Shock 

**Business end users or non-technical users most likely have been doing their work the same way for many years.**
**It is important to get  their input early in the process.  **
***Have your team set up a introductory meeting.***
*What is a Content Management System*
*What does it do?*
*Why do I need to use it?*
***Ask questions and listen.***
***Set up individual meetings to see first hand “how” they provide, develop, edit, get signoff.***
_**Note:**_*** *****This is where your co-workers, business end users/non-technical users become **_***Customers***_**. **

**Notes:**
Old
Content Organization and Presentation
Information was organized by USDA’s organizational structure rather than by subject or intention
Users were often unable to fine relevant information in a timely manner
All users were presented with the same type of information
Content Management
Agencies and offices typically did not contribute content to the site
Content was created, owned, and managed by the Office of Communications
Search
Search capabilities were limited, and the results returned were inconsistent
Metadata was not defined and applied consistently

New
Content Organization and Presentation
Content is organized by user intentions and service needs rather than the current agency-centric approach
Relevant content based on user audience
Content Management
Agencies and offices within USDA will actively contribute content to the site
Agencies and offices participate in creating, owning, and managing content
Search
Consistent metadata standards will be applied to content, which in turn return results that are timely and relevant to the keywords being searched. 

## Why Change ?

**If my way works now, why change?  This is a question that will come up. Perfectly, logical question too.**
***Usually changes, such as moving to a CMS or document management repository is well known around the agency – but may not filter down.***
***Do not assume your new customers know about the proposed big picture.***
***When assessing their work flow do ask them what would make it easier. ***
*Visual on who did last edits?*
*Comments from editors/approvers?*
*Able to retrieve older version of document?*
**Common elements will “emerge” from discussion. **

**Notes:**
Old
Content Organization and Presentation
Information was organized by USDA’s organizational structure rather than by subject or intention
Users were often unable to fine relevant information in a timely manner
All users were presented with the same type of information
Content Management
Agencies and offices typically did not contribute content to the site
Content was created, owned, and managed by the Office of Communications
Search
Search capabilities were limited, and the results returned were inconsistent
Metadata was not defined and applied consistently

New
Content Organization and Presentation
Content is organized by user intentions and service needs rather than the current agency-centric approach
Relevant content based on user audience
Content Management
Agencies and offices within USDA will actively contribute content to the site
Agencies and offices participate in creating, owning, and managing content
Search
Consistent metadata standards will be applied to content, which in turn return results that are timely and relevant to the keywords being searched. 

## Change Is Hard

**Yes, what was true one hundred years ago, is still true today. ...**
***Change IS hard.***
***Expectations***
*Take small steps. *
*Nurture early adopters.  *
*Success is contagious.** *
***One size will not fit all - but streamlining workflows across the board will aid in success.****** ***
***Listen to your Customers***
*Once CMS is deployed, if possible assign a support buddy. *
*Assess the usage, survey, get feedback after initial deployment. *
*Make changes as needed.*

**Notes:**
Old
Content Organization and Presentation
Information was organized by USDA’s organizational structure rather than by subject or intention
Users were often unable to fine relevant information in a timely manner
All users were presented with the same type of information
Content Management
Agencies and offices typically did not contribute content to the site
Content was created, owned, and managed by the Office of Communications
Search
Search capabilities were limited, and the results returned were inconsistent
Metadata was not defined and applied consistently

New
Content Organization and Presentation
Content is organized by user intentions and service needs rather than the current agency-centric approach
Relevant content based on user audience
Content Management
Agencies and offices within USDA will actively contribute content to the site
Agencies and offices participate in creating, owning, and managing content
Search
Consistent metadata standards will be applied to content, which in turn return results that are timely and relevant to the keywords being searched.