# Presentation: 926445

## On the Road to 2010

***Assistant Division Chief, Field Division***
***Partnership and Data Services***
***U.S. Census Bureau***

**On the Road to 2010**
**Partnership and Data Services Plan**
**for the 2010 Census**

## Expected Challenges in 2010

- Increasing immigrant population
- Extensive language diversity
- Privacy and confidentiality concerns
- Fear and mistrust of government, particularly among immigrants
- Respondent perceptions of government
- A "Heightened Umbrella of Diversity" that includes
- Grandparents as Caregivers
- Gay/Lesbian population
- Homeless population
- Single Parent Households
- Single Person Households
- Increasing population growth
-      among minorities, particularly Hispanics
- Increase in low income households

## Research / Testing Conducted Between Censuses

- 2003 Focus Groups
- American Indian
- Faith-Based Outreach
- Rural Outreach
- 2004 Census Test
- 2005 Focus Groups
- Complete Count Committee
- 2006 Census Test
- 2007 Focus Groups
- Messaging
- 2008 Census Dress Rehearsal

## 2010 Census Partnership and Data Services (PDS) Program

** ****Goals**
** ****Objectives**
** ****Strategies**
** ****Resources**
** ****Timeline**

**Notes:**
Objectives for the 2006 Census Test included:
 Improving enumeration methods in Indian Country
 Implementing a Tribal Liaison Program
 Developing and assessing a consultation process with Tribal Leaders
 Implementing methods designed to improve within household coverage on American Indian Reservations.

What we learn from this test will help the Census Bureau improve data collection activities for 2010, and assist in the development of effective strategies for the 2010 American Indian and Alaska Native Partnership Program.  For example, we will assess how well the Partnership Specialist and the Tribal Liaison worked together in areas of outreach, media relations, and recruitment. 

A Lessons Learned document based on debriefings with tribal leaders will be completed this fall to help the Census Bureau refine similar activities for the 2010 Census.

Now I would like to show you a video that features Chairman Frazier and our Partnership Specialist, Barbara Dupris, as they describe the importance of the 2006 Census Test and how school children participated in the test through a student art poster contest to help ensure everyone on the reservation was counted.

## PDS Program Goals

- Increase mail response
- Reduce differential undercount
- Communicate simple census messages
- Create heightened sense of public involvement

## PDS Program Objectives

- Develop grassroots partnerships
- Focus efforts on hard-to-enumerate areas
- Forge networks within ethnic, racial, and immigrant communities to engage populations that otherwise might not participate in the census

## PDS Program StrategiesBuilding on the Best Practicesfrom Census 2000

- Complete Count Committee Program
- American Indian and Alaska Native Program
- Faith-Based Program
- Census in Schools Program
- In-Language Materials
- Media Outreach
- Census Operations Support

## New PDS Strategiesfor 2010 Census

- Internet Partner Toolkit
- Immigrant Initiative
- Full integration with 2010 Census Communications Campaign
- Partnerships with national organizations fully integrated with regional PDS activities
- Planning Database for targeted outreach

## PDS Resourcesfor the 2010 Census

- Comparable staffing levels as Census 2000
- Partnership and Data Services (PDS) Coordinators begin April 2007
- Regional Census Centers open January 2008
- Full PDS staffing in 2009

## PDS Activities in 2007

- American Indian and Alaska Native Consultation Meetings with Tribal Government Leaders
- Regional PDS Coordinators  hired
- Regional PDS Plans developed
- Complete Count Committee outreach to large city/county governments

## PDS Activities in 2008

- Additional PDS staff hired in regions
- 2008 Census Dress Rehearsal concludes
- Tribal Liaison Program begins
- Complete Count Committee(CCC) planning phase
- Early partnerships established
- Early Local Census Offices open in fall 2008

## PDS Activities in 2009

- Regional PDS Program fully staffed
- CCC Training provided to local officials
- CCCs form and develop action plan
- Faith-Based Program initiated
- Census in Schools introduced to school officials
- Immigrants Outreach Initiative begins
- Partnership agreements established locally
- Media training provided in local areas

## PDS Activities in 2010

**Mail Back Your Census Form**
- Support CCCs in local engagement campaigns
- Ignite neighborhood outreach through schools, faith-based organizations, and community groups
- Motivate media coverage at community level
- Elicit census involvement within non-English speaking communities
**Open Your Door to a Census Taker**
**Partner Thank You Campaign**

## For More Information

- Partnership and Data Services Staff
- Field Division
- U.S. Census Bureau
*Tim Olson, Bettye Moohn,*
*Laura Sewell, or Joanna Stancil*
*(301) 763-2032*