# Presentation: 448925

## Marketing, Media & Public Information

- Meet and Greet the Contracting Team

## Why Is MMPIS Changing? 

- To better serve our customers
- Align with commercial practices
- Branding

## Where Did The Ideas For Change Come From?

- Customer/contractor focus group
- On-line surveys
- Industry associations

## What Are We Doing To Help You?

- Refreshing the solicitation
- Educational outreach
- Updating collateral material
- Contractor newsletter

## How Does This Change Affect You?

- All contracts will be updated via contract modification
- New program name and acronym
- New SoW
- Updated clauses

## Changes You Must MakeEffective January 1, 2004

- Update paper price list
- Update and submit GSA *Advantage!**®* file
- Report your 72A sales using the new SIN structure

## How Do You Keep Your Contract Current?

- Submit modification requests as changes occur
- Once contract modification is signed...
- Update your GSA *Advantage!**®* file
- Update your paper price list

## New Program SINs

- 541-1 Advertising Services
- 541-2 Public Relations Services
- 541-3 Web Based Marketing Services*

***Denotes a small business set-aside **

## New Program SINs

- 541-4 Group Title – Specialized Marketing Services
- 541-4A Market Research and Analysis Services
- 541-4B Video/Film Production Services
- 541-4C Exhibit Design and Implementation Services
- 541-4D Conference Events and Tradeshow Planning Services*
- 541-4E Commercial Photography Services*
- 541-4F Commercial Art and Graphic Design Services*

***Denotes a small business set-aside **

## New Program SINs

- 541-5 Integrated Marketing Services
- 541-99 Introduction of New Services
- 541-1000 Other Direct Costs

## Crosswalk of SINs

| NEW SIN TITLE | OLD  SIN TITLE |
| --- | --- |
| 541-1 Advertising Services    | 738-5 Public Education & Outdoor Marketing & Media Services
738-6 Radio, TV & Public Service Announcement Services
738-9 Direct Mail Services |
| 541-2 Public Relations Services | 738-4 Press & Public Relations Services
 |
| 541-3 Web Based Marketing Services | 738-2 Website Design & Maintenance Services
 |
| 541-4 Specialized Marketing Services
  541-4A Market Research & Analysis
  541-4B Video/Film Production
  541-4C Exhibit Design/Implementation 
  541-4D Conference Events & Tradeshow   Planning     
  541-4E Commercial Photography
  541-4F Commercial Art & Graphic Design | 
738-1 Market Research, Media Analysis & Related 
738-12 Videotape & Film Production
NEW SIN! Previously under 738-3
738-3 Tradeshows/Exhibits, Conferences & Event Planning
738-10 Commercial Photography 
738-11 Commercial Art & Graphic Design |
| 541-5 Integrated Marketing Services | 738-8 Full Service Marketing, Media & Public Information Svcs |
| 541-99 Introduction of New Services | 738-7 Introduction of New Products or Services |
| 541-1000 Other Direct Costs | Previously Awarded Under Other SINs |

## Program Points of Contact

- Lexine Arthur
- Director
- 703.305.5001
- Sherdon Bowman
- Contract Specialist
- 703.305.6272
- Michelle Padfield
- Contract Specialist
- 703.308.0793
- Betty Lim
- Contract Specialist
- 703.305.9852

- Marion Williams
- Contracting Officer
- 703.305.6906
- Alan Taylor
- Contracting Officer
- 703.305.6133
- Michelle Hines
- Contract Specialist
- 703.305.6591
- Janis Freeman
- Business Mgmt. Specialist
- 703.305.7633

- Patricia Whittaker
- Business Mgmt. Specialist
- 703.305.6650