# Presentation: 778593

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## Red Tag News Publications Association

## What is Red Tag?

- A not-for-profit association
- Sole purpose: improving the delivery of time-value publications
- 35 years old
- Full Members are the publishers of time-value publications
- Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications

## What does Red Tag do?

- Forum for interchange of ideas
- Roundtables and meetings at NPF
- Monthly newsletter
- Flash email reports
- Consultation/problem solving
- Testified at rate cases
- Representation at MTAC
- Delivery Monitoring

## Who are the publication members?

- In 1971
- started by three publishers who were concerned with the deterioration of delivery of their weekly publications.
- In 2006
- 64 publications
- 20 million readers served
- 830 million pieces of periodicals class mail
- Renewal forms and invoices account for another 100+ million  pieces of first class and standard mail each year

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## Broad Representation

- Circulations from over 3 million to under 5,000
- Dailies, weeklies, bi-weeklies, monthlies
- Consumer and business-to-business
- Paid and controlled
- Delivery to home and business addresses

## Delivery Monitoring

- 1974
- 50 monitors
- reported by postcard
- monthly reports, 30-60 days later
- 2006
- over 1000 monitors
- web based monitoring
- real-time reports
- Alternative delivery monitoring
- International monitoring

## Delivery Monitoring

- Raw data
- By monitor
- By cover date
- Analyzed against USPS standards
- By monitor
- By entry point and area
- By destination district
- By printing plant

## Consolidated reports
Comingled data
All reporting publications
By frequency
Available to USPS or, in fact, anyone
% on time by entry point
% on time by destination zip and district
Delivery reports by entry point
Delivery reports by destination zip and district

- Comingled data
- All reporting publications
- By frequency
- Available to USPS or, in fact, anyone
- % on time by entry point
- % on time by destination zip and district
- Delivery reports by entry point
- Delivery reports by destination zip and district

## Sample Reportswww.redtag.org

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## Public Areawww.redtag.org

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## Temporary Password for Newsletter

- Username=rtnews
- Password=newyear
- _[www.redtag.org](http://www.redtag.org/)_

## The future of Red Tag 

- Further sophistication of monitoring and reporting system
- Adding additional monitors to cover all 3 digit zips
- Further development of international monitoring
- Continue to raise the profile and visibility of time-valued publications

## We’re optimistic about the magazine business

- Printed magazines will be around for a long time to come
- We’re all aware of the competition from the internet and other electronic media
- Need to optimize mail delivery in order to compete
- Crucial to both USPS and to our member publications

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