# Presentation: 027760

## Slide 1

## Slide 2

## Homepage redesign:What we look for

- QuickFind across the top
- Terms specific to site
- Determine by search and download stats
- “more...” link to master QF
- Add program and regional terms to master QF
- Mix of news and information
- Collaborate by exchanging content ideas
- Impact of coming redesign

## Reorganization: Next Steps

- Apply reorganization principles to all you touch
- Creating new sites
- Revising existing sites
- Consider how new/revised page relates to others
- Does it replace existing content
- Change existing content
- Or should they be merged
- 100 pages improved 30% just as good as 30 pages improved 100%!

## Slide 6

## Slide 7

## Reorganization: Issues Creating portal is not reorganizing

- Yes, it’s easy, but.......
- Actually increases Agency vulnerability
- “One-stop shopping” of conflicting info
- No consolidation/reduction of content

## Reorganization: Issues Where portal concept works

- Doorway to related but not duplicative pgs.
- Typically a narrow subject
- Create “umbrella page”
- Introduce topic (context)
- Link to array of info
- Still must coordinate with linked sites/pages
- You assume responsibility for linked content
- Must be a way to get back

## Reorganization Issues:Content Ownership

- Major issue for Web Council
- Programs reluctant to let go
- See Mercury Spills and Cleanup
- Goes off the Mercury template
- “Belongs” to Superfund program
- Superfund “wants to get credit” for the pages
- Need to break down silo-thinking

## Reorganization:Triage: Seahome Case Study

- Much content outdated; still on old template
- No funds for maintenance
- 7,000+ pages
- 3,000+ get fewer than 20 hits/month
- Focus resources on valuable content

## Reorganization Red Flags

- Programs: Beware of site-wide overhauls
- Is this best use of resources
- Will overhaul facilitate cross-Agency reorg.
- Regions:  Beware of broad topics overhauls
- Is this best use of resources
- Focus on region-specific content
- Use right sidebar to access national content
- Coordinate w/HQs to insure return to region

## Next major reorganization(s)

- No more than three; prefer two
- Based on Agency priority needs
- Need major office lead
- Need full management buy-in
- OPA developing new model
- Build on Hg but do true reorganization
- All content on template
- Will require writing support

## New Standards

- The marvelous disappearing “New” icon
- Graphics guidance
- Maximum % of primary screen
- Text wrap and no centering
- Charts and graphs
- Limit use of PDF and other non-html files
- Guidance on linking
- Two week comment period

## Next set of standards #1

- “Page managed by (office)”
- On every page
- Close as possible to true owner
- No names or email needed
- Establishes responsibility
- Helps us when page needs updating

## Next set of standards #2

- “Page last updated (date)”
- Manually entered
- Refers to update of page content
- Replace auto-update in footer
- Implies content is current as of X date
- Really means last time page was touched

## Calendar database

- Identify range of date-announcement types
- Meetings
- Conferences
- Other
- Only items that don’t need to be archived
- Will be a Notes database

## FR Notices

- No longer wait for publication
- Announce on signing
- Web content (including context) on signing
- Developing standard “How to Comment” text

## Off-server issue

- OMB: Government content on .gov sites
- New rules and guidelines coming
- Will bring some existing back on epa.gov
- Strong resistance to allowing new outliers
- Dilutes Agency work and message
- Lost to search engine
- Build (and support) EPA brand

## Content review; it starts with you

- Take pride in what you write!
- Spell chack  :-)
- Grammar check
- Take a reality break
- Is my basic message on the first screen?
- Would my neighbor understand this?

## Slide 21

## Slide 22

## Strategic Web Planning - 1

- Go out 12 months
- Identify Office Web priorities
- Anticipated new content needed
- To support new programs, rules, research, reports...
- Content most in need of updating
- Survey both managers & content providers
- Report to AA/RA

## Strategic Web Planning - 2

- How can we help?
- Message to senior managers?
- Survey form?
- Keep it big picture (stay out of weeds)
- Involve your IC counterpart
- Set goals
- Establish accountability

## Working smarter, together

- Governance gives us a process
- Content Coordinators must coordinate
- Facilitate intra-office development
- Point-of-contact between offices
- Web Council gives us a forum
- A place to share ideas
- A place to resolve differences
- A place to develop systems