# Presentation: 914314

## Commercial Food Service EquipmentKate Lewis, EPAMay 21, 2007

## Overview

- ENERGY STAR Background
- EPA Goals and Strategy
- Market Actors and how ENERGY STAR works with them
- Discussion

## About ENERGY STAR 

**The Brand’s Proven Results**
- Americans have purchased more than
**2 billion products** that have earned the ENERGY STAR
- The ENERGY STAR mark widely recognized
**High brand loyalty**: most ENERGY STAR purchasers would recommend the brand to others

**Notes:**
Since 1992; 9,000 ENERGY STAR Partner companies

300 million ENERGY STAR qualified products sold in 2006 across more than 50 product categories 

300 million products prevented 37 million metric tons of greenhouse gas emissions in 2006 alone––equivalent to the annual emissions from 25 million vehicles

300 million = more than $14 billion on their utility bills 

68% people nationwide; in many major markets where local utilities and other organizations use ENERGY STAR to promote energy efficiency to their customers, public awareness of ENERGY STAR is even greater, averaging 76%

Collectively, these actions are reducing emissions of greenhouse gases and contributing to the President’s goal to reduce U.S. greenhouse gas intensity by 2012.

## ENERGY STAR Commercial Food Service Family

- 2001

- 2003

- 2003

- 2003

- Expected 2007

- Expected 2007

**Notes:**
2001 - Solid-door Refrigerators / Freezers

2003 – deep fat fryers, compartment steamers, HFHC

2007 – comm DW, ice makers

2008 – griddles, ovens

## Goals

- Reduce greenhouse gas emissions
- Savings achieved through tracking increased sales of commercial dishwashers
- Increase sales and market penetration of ENERGY STAR qualified commercial dishwashers

**Notes:**
GGE - Collectively, these actions are reducing emissions of greenhouse gases and contributing to the President’s goal to reduce U.S. greenhouse gas intensity by 2012.

Energy savings translates into pollution savings
The same pollution that contributes to global climate change

## Strategy

- Provide market actors/supply chain with information about energy-efficiency and ENERGY STAR benefits

**Notes:**
Opportunities

## www.energystar.gov/cfs

**www.energystar.gov/cfs**

**Notes:**
2006 highlights

50 products – developed CFS portal on energystar.gov

Link to all resources/tools I’ll speak about today

Case studies
Savings calculators
QP lists
Partner manufacturers lists

## Market Actors

- Manufacturers
- Manufacturer Reps
- Manufacturer Association (s)
- Equipment Specifiers/Consultants
- Dealers/Distributors
- Power Companies/Utilities
- Operators

**Notes:**
Exhibiting Manufactures at NRA -- Display ENERGY STAR logo

Tools/Resources available for all those that influence product sourcing and replacement decisions

## Manufacturers

- Partner with ENERGY STAR
- Develop and qualify products
- QP list them
- Label the product
- Awareness/Education

**Notes:**
Promote Through
Marketing materials
Your Web site 
(web marketing tools)
Train salespeople
(sales training presentations)

## Manufacturers Reps

- Educate and train
- Publication outreach

**Notes:**
Working to determine a training session with MAFSI for their members

Winter issue of MASFI’s OutFront Magazine

Energy savings and pollution prevention
Benefits of products (no sacrifice)
Promotion of manufacturers
Logo visibility

## Associations

- NAFEM
- Exhibit
- Educational sessions

**Notes:**
Exhibit -- Share booth with FNi (run PGE based FSTC) to promote energy efficiency and ENERGY STAR

Educational – Why Go Green panel discussion and ENERGY STAR overview – 2 sessions on Friday, Oct 12

## Specifiers/Consultants

- FCSI
- Upcoming Consultant article
- Educational opportunities
- Super Regionals
- Conference
- Training opportunities

**Notes:**
Session: ES to speak at FCSI conference on CFS product development activities; October 9 from 8:30 a.m. -10:00 a.m.

## Dealers/Distributors

- SEFA
- Past newsletter articles
- Training program in the works

**Notes:**
Two articles in their newsletter on ENERGY STAR and energy efficiency

## Utilities/Rebates

- 9 states currently offering rebates

**Notes:**
55 rebate/incentive programs on ES qualified foodservice products

## Why Utility Rebates?

- Many utilities are now required to fund energy-efficiency programs
- Programs are evaluated on participation numbers—how many pieces of equipment they rebate

**Notes:**
Helps reduce the demand for power
slows need for new generation
curbs air pollution
customer-friendly

Benefits to working with them:

They pay customers to buy your products
They market your products to their customers
Decrease initial cost on higher-priced equipment

Drawbacks:

(small footprint) Regional/geographic
(labor intensive) Each has own requirements for processing rebates

## Utility Co-Marketing

- Western Foodservice & Hospitality Expo 2006

## Operators

- Recent press about operators concerns with rising fuel and energy costs
- ENERGY STAR focusing on restaurants, as they are the most energy-intensive
- Working with NRA on education and awareness activity

**Shaping Restaurants to Be Models of Efficiency**
- By LAURA NOVAK
- May 17, 2006
- “[I]f** restaurants were automobiles, they would be Hummers**. That's because the restaurant business wastes more energy than any other industry in America. Experts say that **80 percent of the $10 billion** annual energy bill for commercial food service is squandered by the use of inefficient equipment.”
- “The industry's efforts to **save energy** are becoming more universal. ‘This is not a fad,’ said Charlie Souhrada, director of member services for the North American Association of Food Equipment Manufacturers, a trade group in Chicago. "This is definitely where the future lies from the food service operators to the food service suppliers' perspectives."

##  Co-marketing

**New Rebate Finder Helps**
**Operators Trim Costs**

- Publication Outreach
- Website cross-links
- Energy Center
- Conference calls with SRAs and ENERGY STAR utilities

**Notes:**
Energy Task Force

## Operators

- Independents
- Small Biz
- Franchises
- Corporate Chains
- Commercial Kitchen
- 	Initiative

- www.energystar.gov/restaurants

**Notes:**
Independents
	Support through ESSB
	Restaurant Energy Guidebook – Putting Energy Into 	Profits 

Franchises/Corporate Chains

Learn more about corporate specs for products and how to influence decision-makers towards ES qualified for equipment replacement or for installation as a part of new construction

CEE  -- a nonprofit organization that promotes energy-efficient products and services.

CEE and ES provide definitions for a set of high-performance commercial kitchen equipment that utilities can deliver as a "package" (or individually) to targeted food service market sectors.

## Evaluation

- Typically ENERGY STAR is the top 25% of the market
- EPA evaluates their success by collecting shipment data
- EPA tracks shipments over the years to determine success and when revisions may be necessary

## Discussion

- What are unique aspects of commercial dishwashers that affect marketing plans?

## Contact Information

- Kate Lewis, US EPA
- Email: _[lewis.kate@epa.gov](mailto:lewis.kate@epa.gov)_
- Phone: 202-343-9024
- Gwen Duff, ICF International
- Email: _[gduff@icfi.com](mailto:gduff@icfi.com)_
- Phone: 202-862-1230