# Presentation: 658337

## Market Overview  Food Supplement CZ

- TM Nutraceuticals

**Market Overview **** Food Supplement CZ**

- Bohumil Hlavatý
- Executive Director

## Agenda

- Position of Czech Rep. in Central and Eastern Europe
- FS Market Development
- FS Market Structure
- FS Market Specific
- Business Opportunity
- How Introduce Business Activities?

- Prague 12.5.2008

- TM Nutraceuticals

## Position of Czech Rep. in Central and Eastern Europe

- Prague 12.5.2008

- TM Nutraceuticals

## Position of Czech Rep. in Central and Eastern Europe

- Prague 12.5.2008

- TM Nutraceuticals

## Position of Czech Rep. in Central and Eastern Europe

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Development in CZ

- Food Supplement Market Size in Czech Republic is 250 million USD

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Development in CZ

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Structure - segments

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Structure - Products

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Structure - Companies

- Prague 12.5.2008

- TM Nutraceuticals

## TOP 10 Companies in CZ

- Walmark 13,8%  CZ
- Green Swan Pharmaceuticals 8,8% CZ
- Delpharmea 6,4% CZ
- SVUS 3,0% CZ
- Zentiva 3,6% CZ
- Pharma Nord 3,3% DK
- Wyeth Lederle 2,6% USA
- Valosun 2,6% CZ
- GSK 2,4% UK
- Natures Bounty 1,9% USA

- Prague 12.5.2008

- TM Nutraceuticals

## TOP 10 Companies in CZ

- Prague 12.5.2008

- TM Nutraceuticals

## FS Market Specific – distribution

- Prague 12.5.2008

- TM Nutraceuticals

## Pharmacy Wholesalers

- Prague 12.5.2008

- TM Nutraceuticals

## Media Spendings

- TOP 10 Companies – 63% Total Media Spendings
- Media Spendings – 25 – 40% of total sales

- Prague 12.5.2008

- TM Nutraceuticals

## Media Spendings

- Prague 12.5.2008

- TM Nutraceuticals

## Branding of Natures Bounty - USA

- Prague 12.5.2008

- TM Nutraceuticals

## Branding of Walmark - CZ

- Prague 12.5.2008

- TM Nutraceuticals

## Branding of Green Swan  - CZ

- Prague 12.5.2008

- TM Nutraceuticals

## Business Opportunity

- Cooporation with strong local company
- Developing of new Market Segment
- Strong Share of Voice
- Developing of new Distribution Channels
- Developing of new form of Communacition

- Prague 12.5.2008

- TM Nutraceuticals

## How Introduce Business Activities?

- 1. Cooperation with strong local partner
- (like Natures Bounty – Walmark)
-  Selling of row materials, privat label production
- + easy, safety, no investment
- - weak position, no brand name,

- Prague 12.5.2008

- TM Nutraceuticals

## How Introduce Business Activities?

- 1. Cooperation with Exlusive Sales Partner
-  Interesting for Small and  Middle-Size Company
- + Developing of Brand Name, Service for Registration, Business Contact etc...
- - Investment in Media Spendings, Marketing Activities are not  fully under control

- Prague 12.5.2008

- TM Nutraceuticals

## How Introduce Business Activities?

- 1. Opening Sales Representation Office
- + all activities under control
- - very expensive, no experiencies on this market

- Prague 12.5.2008

- TM Nutraceuticals

## Service Offer for Czech and Slovak Rep.

- Market overview
- Business Contact
- Registration procedure
- Marketing Strategy
- Sales Strategy
- Distribution System
- Media Service
- Recruitment Service
- etc....

- Prague 12.5.2008

- TM Nutraceuticals

## Contact

- Bohumil Hlavatý
- Tel.: 00420 606 655 240
- hlavatyb@seznam.cz

- Prague 12.5.2008

- TM Nutraceuticals

## THANK  YOU PRO YOUR ATTENTION...

- Prague 12.5.2008

- TM Nutraceuticals