# Presentation: 589745

## ENERGY STAR®

*June 9, 2000*
- Marla Sanchez, EPA
- sanchez.marla@epa.gov

**Dehumidifiers**

## Provide dehumidifier manufacturers and other interested parties with overview of ENERGY STAR Program
Provide summary of Draft 1 Product Specification (V1.0)

-  Objectives

- Provide dehumidifier manufacturers and other interested parties with overview of ENERGY STAR Program
- Provide summary of Draft 1 Product Specification (V1.0)

## Why Dehumidifiers?

- Dehumidifiers consume up to 1,000 kWh/year, that is as much energy as a refrigerator!
- Product models vary significantly in energy efficiency.
- There is large potential for more energy- efficient designs.

- ENERGY STAR® Dehumidifiers

## Dehumidifier Program

- Draft specification covers residential dehumidifiers up to 30 L/day.
- Definitions and test protocol are consistent with the National Standard of Canada, CAN/CSA-C749-94.
- Draft specification recognizes approximately the top 25% of the current market.

- ENERGY STAR® Dehumidifiers

## Dehumidifier Test Data

- ENERGY STAR® Dehumidifiers

## Dehumidifier Specifications

## Program Information

- Partners begin labeling ENERGY STAR qualified products on January 1, 2001.
- Charter partners have until January 1, 2002 to develop at least one ENERGY STAR qualified product.
- January 1, 2003 EPA begins review of the market to assess potential Tier 2 specification.

- ENERGY STAR® Dehumidifiers

## ENERGY STAR® Is...

***The Symbol ***
***for Energy Efficiency***

- ENERGY STAR® Program Information

## ENERGY STAR® Means...

- ENERGY STAR® Program Information

- For Consumers
- Saves money
- Helps environment
- Provides simple way
-   to make a difference

- For Manufacturers
- Promotes positive
-   corporate image
- Helps environment

- For Utilities
- Provides a strategic
-   platform
- Helps environment

## ENERGY STAR®  Products

**E****NERGY ****S****TAR Homes**

**Insulation **

**Windows**

**HVAC**

**Residential Lighting**

**Office Equipment**

**Consumer Electronics**

**Exit Signs**

**Appliances**

- ENERGY STAR® Program Information

- ENERGY STAR®  Products

**Roof **
**Products**

## 62 utility & state administrators serving over 60 million households
+ 4,600 storefronts
1,200 manufacturers representing 31 product categories
2,000 residential builders & allies
4,400 commercial building partners & allies (13% of building market)

***A voluntary network***

- ENERGY STAR® Program Information

- 62 utility & state administrators serving over 60 million households
- + 4,600 storefronts
- 1,200 manufacturers representing 31 product categories
- 2,000 residential builders & allies
- 4,400 commercial building partners & allies (13% of building market)

## Promoting ENERGY STAR® Products

-   Print PSAs appeared 340 times, yielding 474 million impressions-appearances in New Yorker, Modern Maturity, Vanity Fair, Golf, Country Living.
-   Broadcast PSA ran in 35 markets, appeared over 20,000 times.  Aired by 200 stations yielding over 1 billion impressions.

- Promoting ENERGY STAR® Products

- ENERGY STAR® Material

## Label Recognition

- Television Ads help to increase the visibility of the ENERGY STAR label. Along with growing name recognition, consumers are becoming more knowledgeable about the benefits of ENERGY STAR and ENERGY STAR qualified products.

- ENERGY STAR® Television Spots

## ENERGY STAR® News

-   4,300 print, TV, and radio news stories have reached 850 million viewers

- ENERGY STAR® Material

## Partner Promotions

- 80 million cups, 75 million bags carried the ENERGY STAR message

- Ricoh and Yahoo promotion showed ENERGY STAR message to over 40,000 browsers/day

- ENERGY STAR® Sample Promotions

## Utility and Retail Promotions  

- ENERGY STAR® Sample Promotions

## What Do Our Partners Have to Say?

- ENERGY STAR strives to create win-win solutions for businesses and the environment.
- Our partners have seized the opportunity to join ENERGY STAR to get a head start in an emerging market for energy efficiency.

- ENERGY STAR® Quotes

## Specialized Media: Times Square

-  **18 times/day for 4 months**
** ****1.5 million estimated viewers everyday**
**  ****Played New Year’s Eve**

- ENERGY STAR® Sample Promotions

## Why ENERGY STAR® Works

- ENERGY STAR symbol adds value to products and services
- Simple --- consistent platform
- Flexible --- partners can take ownership
- Dynamic --- builds on existing market structures
- Cumulative savings from all ENERGY STAR Products sold to date (380 million) = $15 Billion over their lifetime

- ENERGY STAR® Program Information

## Why Become an ENERGY STAR® Partner?

- A new way to differentiate your products
- Boost bottom line by selling high-end equipment
- Increase credibility with customers by positioning company as environmental leader
- Turn key approach: leverage EPA’s national education campaign to position your products

- ENERGY STAR® Opportunities

## Ability to use ENERGY STAR logo and take part in national awareness campaign
A full range of Program support materials and services
Access to utility, retail, and co-branding promotions
A listing on EPA’s web site

- Ability to use ENERGY STAR logo and take part in national awareness campaign
- A full range of Program support materials and services
- Access to utility, retail, and co-branding promotions
- A listing on EPA’s web site

- ENERGY STAR® Program Information

## Sign final specification and become a charter partner
Test & label compliant products (i.e., self-certification program with no fees)
Train and educate staff on advantages and selling points of ENERGY STAR qualified products
Provide information on sales and product characteristics to EPA

- Sign final specification and become a charter partner
- Test & label compliant products (i.e., self-certification program with no fees)
- Train and educate staff on advantages and selling points of ENERGY STAR qualified products
- Provide information on sales and product characteristics to EPA

- ENERGY STAR® Program Information

## Join today... 
by contacting Marla Sanchez, US EPA, by email at Sanchez.Marla@epa.gov or by phone at (202) 564-1248.

- Join today...
- by contacting Marla Sanchez, US EPA, by email at Sanchez.Marla@epa.gov or by phone at (202) 564-1248.

- ENERGY STAR® Program Information