# Presentation: 089032

## RFID in Healthcare

- Milind Mehere, Director Solutions Engineering

## Opportunities in Pharma

Getting value out of data

Technology action plan

Concluding remarks

- Opportunities in Pharma
- Getting value out of data
- Technology action plan
- Concluding remarks

**Discussion Topics **

## What is the adoption path for RFID?

**What is the adoption path for RFID?**
**What should be *****your plan? ***** **

**Opportunities in Healthcare:****RFID Promises to Address Numerous Key Issues**

- 2002 HDMA Industry Profile and Healthcare fact book
- HMA Presentation at AutoID HealthCare Adoption Forum
- RECONNAISSANE International
- USNews, Fake Drugs, Real Worries, Sept. 2004

## 2006: Most Likely Initiatives 

**2006: Most Likely Initiatives **

**More **
**Likely **

**Less  **
**Likely **

## Current Landscape: Technology, Research & Execution

**Technology & Research:** Adoption is slow
- OTC businesses adopting faster
- Standards still evolving
- UHF vs. HF
- Numbering schemes
- GEN II
- Form-factor issues
**No immediate perceived value**
- Regulatory Compliance is key driver (State Pedigree Laws)
- Automated shipping, receiving
***Ultimate Goal: ***Drug counterfeit, Patient safety
**Execution:** Lot of exploratory pilots
- Item level tagging pilots, Self authentication websites etc
- Industry forums raising key questions
- ASN Rx Projects in 2006 (serialized bar-coding)
- Elephant in the room is **data**

## What is so Hard about EPC Data?

- Same EPC.  Multiple cycles back and forth between the backroom and sales floor?

- Same EPC.  Duplicate reads at the same location over several hours?

- Sample Retail Customer Raw EPC Data File

**Notes:**
As with most things, the devil is in the details.  To achieve value from epod and promotions mgmt, you must first create a consistent EPC record from internal and retailer EPC data feeds.  

Many companies started by trying to manage the data themselves with excel and access.  The result has been a lot of time spent trying to create a consistent EPC record and little time getting value.  Here is why:
Here is a sample record from Wal-Mart.  Other retailer’s formats are different.  
[Read Slide]

So what could make it easier to manage these retailer EPC data?

## Turning Read Points Into a Supply Chain Model

- What You See in Raw Data

- DC 9061
- Receiving Door

- DC 9061
- Shipping
- Conveyor

- DC 9061
- Forklift

- DC 9061
- Shipping Door

- Store 112
- Backroom

- Store 112
- Transition to
- Sales Floor

- Store 112
- Box Crusher

- Store 112
- Receiving Door

- Store 112
- Layaway

**12**

**12**

**12**

**12**

**12**

**12**

**Notes:**
A key aspect in creating meaningful business information from retailer EPC data is developing an inventory, age and product movement model.  Retailers only provide actual read points with date/time stamps– you must infer and aggregate to create inventory, age and product velocity based on your understanding of the retailer’s physical supply chain.
Here you see a model of a retailer’s DC and store environments.  OATaxiom 4.5 automatically calculates inventory, age and velocity at the individual EPC level as well as aggregated.  In addition, OATaxiom 4.5 recognizes new DCs and stores and automatically includes them with the proper calculations.
What makes this even trickier is the fact that read rates are not 100% - let’s see how the consistency engine addresses that.

## Turning Read Points Into a Supply Chain Model

**Turning Read Points Into a Supply Chain Model**

## OAT Foundation Suite 4.5 Accelerates ROI from RFID

**Step 3 - OATaxiom**
- Analytics
- Consistency
- Integrate trading partners

**Step 1 - OATxpress**
- Business context
- Edge scenarios
- Data capture

**Step 4 –ROI Apps**
- RFID-centric apps
- Pedigree, OATepod
- Promotions, NPIs

**Step 2 - OATlogic**
- Design environment
- Expand to mfg, multi-sites
- Lowest possible TCO

- Deployment

## Building the base was hard...let move toward return now

**1****site**

**Basic RF****installation **

**Basic edge ****workflows **

**Enterprise view****& analytics **

**New Business Processes****and Actions **

**Compliance**

**Item Level**

**Data Sharing: Insights &**
**Analytics**

**Explicit actions: Counterfeits**
**Claims, Pedigree etc**

**Returns/****Rewards**

**This is the Effort/****Investment Pyramid**

***Incremental effort***

***Opportunity***

**Concluding Remarks: Effort vs. ROI**

## What the industry needs

- Promote and Educate
- Industry confused about RFID pathway
- Benefits need to be outlined clearly
- Regulation
- Coherent state Laws
- Data Sharing
- Data stand-off is counterproductive
- The FDA is in an ideal position to clarify this