# Presentation: 759295

## CAREGIVERS A Time Inc. Research Study

- Presented by:  Wendy C. Jezarian
- December 8, 2005

## Methodology — Sample

**Conducted online with Harris Interactive**

**Field Period = September 27 - October 18, 2004**

**General Population**

**Caregivers**
- Involved in the care of an ongoing medical condition of a family member or friend
- (N=810)

## Profile of Caregivers

- Base:  Total Respondents  (n=3570); Caregivers  (n=810)

|  | Caregivers 
(n=810) | General Population (n=3570) |
| --- | --- | --- |
| Male/Female Ratio | 33% / 67%* | 49% / 51% |
| Sufferers/Non-Sufferers | *88% / 12% | 75% / 25% |
| Describe their own health as excellent/very good | 35%* | 44% |
| Mean Age | 49 | 44 |
| Mean HHI | $69,200 | $68,400 |
| Take meds (Rx/OTC)  | 86%* | 80% |
| Median number of Rx meds | 2.7 | 1.8 |

- * = Significant Difference

## Relationship to Person with Ailment

**Involved in medical care of:**

- Base:  Caregivers  (n=810)

**Family Member: 96%**

## Conditions Overseen

- Base:  Caregivers  (n=810)

## Actions Taken in Role as Caregiver

- Q 1215  Base:  Caregivers  (n=810)

## How Caregivers Intervene With Doctor

- Q 1215  Base:  Caregivers  (n=810)

## How Caregivers Help With Medications

- Q 1215  Base:  Caregivers  (n=810)

## Information Sources: Sources Used by Caregivers

|  | Caregivers  | Recent Sufferers  |
| --- | --- | --- |
| Any Source | 98% |  |
| Health Care Providers | 86%* | 71% |
| Internet | 43% | 42% |
| Direct Marketing | 42%* | 30% |
| Magazines | 31% | 29% |
| Medical Journals/Books | 28% | 25% |
| Pharmaceutical Company Websites | 27%* | 19% |
| Friends/Relatives | 24% | 37% |
| Newspapers | 20% | 16% |
| TV | 17%* | 27% |
| Radio | 4% | 6% |
| Other | 4% | 6% |
| None | 2% | 3% |

- * = Significant Difference

- Q 1215  Base:  Caregivers  who have looked for information for family member (n=614)

**74% of Caregivers who seek information about family member/ friend’s condition**

## Information Sources: Sources Used by Caregivers

|  | Caregivers  | General Population  |
| --- | --- | --- |
| Any Source | 97%* | 92% |
| Health Care Providers | 87%* | 77% |
| Direct Marketing | 34%* | 26% |
| Friends/Relatives | 31% | 29% |
| Internet | 30%* | 26% |
| Magazines | 29% | 26% |
| Newspapers | 22%* | 17% |
| Pharmaceutical Company Websites | 21% | 14% |
| TV | 19%* | 23% |
| Medical Journals/Books | 17%* | 13% |
| Radio | 4% | 5% |
| Other | 3% | 3% |
| None | 3% | 8% |

- * = Significant Difference

- Q 1215  Base:  Caregivers  who have looked for information for family member (n=614)

**Caregivers seek information about Rx medications**

## Actions Taken by Caregiver as a Result of Seeing Rx Advertising

- Q 570 Base: Respondents who have seen Rx DTC ads for Any Key Condition; Caregivers (n=683)
- Q 500 Base: Respondents who have seen Rx DTC ads for Any Key Condition  Caregivers (n=644)

| Took action as a result of seeing advertising for Rx medications in the past 3 months | Actions Taken
For 
Self
(n=644) | Actions Taken 
For Family Member/Friend
(n=683) |
| --- | --- | --- |
| Bought meds | 28% | N/A |
| Encouraged family member or friend to take medications more regularly | — | 15% |
| Took medications more regularly | 13% | -- |
| Looked for more information  | 28% | 29% |
| Talked to a healthcare professional | 33% | 36% |
| Went to the Internet | 17% | 17% |
| Talked with a relative or friend about the    condition or medication  | 18% | 18% |

## Key Findings on Caregivers

**Caregivers are very involved in the care and treatment of their patient **
**Most are sufferers also**
**Caregivers are actively seeking information regarding conditions and medications**
**Caregivers are likely to turn to written forms as sources of information, in addition to their health care provider:**
**Direct marketing**
**Internet**
**Magazines**
**Medical books/journals**
**Pharmaceutical company websites**
**Caregivers are likely to take action as a result of communications regarding conditions and medications**

## CAREGIVERS

- A Time Inc. Research Report