# Presentation: 703843

## Portal Metrics

- Brian Dunbar
- Nov. 4, 2003

## Milestones

- RFP issued: Sept. 02
- Contract awarded: Nov. 02
- Initial implementation: Jan. 31, 03
- Full Implementation: June 16, 03Less than a year from initial concept to full implementation.

## Awards & Recognition

- Webby Award, Government and Law Web sites, June 2003
- NASA nominee for Presidential Management Agenda Award, 2003
- Second-highest rated government Web site for customer satisfaction, September 2003
- HQ Contractor/Civil Service Team Award, November 2003

## Page Views

## User Sessions

- February: 5,776,563

## Page Views Per Session

## Oct. 1-29 Page views

- Explorer Schools		47,972
- Spaceflight		9,489,067
- Portal		24,297,493

## Top Directories, June - Oct

- flash	20,863,638
- externalflash	11,004,551
- home	10,159,328
- /	10,155,185
- multimedia	8,307,283
- vision	4,559,376
- audience	3,504,605
- news	3,458,967
- lb	2,789,695
- images	2,491,999

- missions	1,795,958
- pdf	1,479,445
- home.html	1,419,687
- screenreader.swf	1,278,514
- about	1,167,125
- topics	1,003,229
- columbia	958,796

## /vision/ Page views, June - Oct

- universe	606,476
- earth	236,558
- space	120,602The bulk of “/vision/space/” content is still residing on spaceflight.nasa.gov and not initially included in these statistics. Many pages in the vision directories ultimately link off www.nasa.gov.

## /audience/ Pageviews, June - Oct

- forkids	326,801
- forstudents	186,231
- foreducators	137,212
- formedia	83,437
- safety	3,623

## Top 5 Pages, June – Oct.

## Top 5 Detail Pages or Documents

## Customer Satisfaction,2003 v. 2002

- Customer Satisfaction,2003 v. 2002

## Navigation, 2003 v. 2002

**Notes:**
Higher during Aug-Sep; CAIB, Mars, Galileo were all in front, so navigation to those popular topics was simple.

## Search, 2003 v. 2002

## Satisfaction v. Traffic, 2003

**Notes:**
Note, post May (post Columbia-effect), opposite slopes of traffic and satisfaction.

## Portal Audience (“Best Describes”)

- General Public	30 %
- Undergraduate	14 %
- H.S. Student	9 %
- Grad Student	8 %
- Mid. Sch. Stu.	4 %
- Grad. Prof	3 %
- Contractor/sub	3 %
- Elem. Student	3 %

- H.S Educator	2 %
- Elem Educ.	2 %
- Undergrad. Prof	2 %
- Mid Sch Educ.	1 %
- PI or Co-1	< 1 %
- Other	15 %
- Target aud.	51 %Identifying	62 %

## Satisfaction Ratings

- Overall	79
- Elem. Students	86
- MS Students	89
- H.S. Students	76
- Elem Educ	93
- MS Educ	77
- HS Educator	86

- General Public	82
- News Media	62

## “Typical” Portal Visitor

- General Public	30 %	82
- H.S. or below sci. education	37 %	82
- Following news story	29 %	82
- Seeking info for personal use	59 %	80
- Broadband connection	54 %	79
- Male*	77 %	80
- Navigation by NAV elements	34 %	78*Women’s ratings were somewhat higher than men’s

## “Like Most”, 2002-2003

- 1: Below HS; 2: HS; 3: Educator; 4: General Public; 5: Media

## “Like Least”, 2002-2003

- 1: Below HS; 2: HS; 3: Educator; 4: General Public; 5: Media

## Summary

- Based on awards, traffic patterns and customer feedback, the portal is doing very well.

## Summary

- So how do we improve?
- Adjust content to user interests
- Multimedia seems to be preferred to text
- Continue to work on improving search
- Resume work on “best bets”
- Continue to work on navigation
- Requires further analysis to determine exact requirements

## Discussion