# Presentation: 485427

## Societal Uses and Benefits of Moderate Resolution Imagery in the United States

**Natalie Sexton, Lynne Koontz, Holly Stinchfield, and Earlene Swann****Policy Analysis and Science Assistance Branch (PASA)****Fort Collins Science Center**
**Richard Bernknopf, Will Forney, and Tamara Wilson****Western Geographic Science Center  (WGSC)**

## Survey Objectives

***Better understand the uses of moderate resolution imagery, including those previously not captured or detailed***
**Identify and classify users **
**Understand how and why imagery is being used**
**Qualitatively and quantitatively measure societal benefits of this imagery**

**Notes:**
This work strives to incorporate input from a number of partners and experts.

## Survey Components

**Phase I:**
**User assessment**
**Potential user identification**
**Refinement through snowball sampling**
**Phase II:**
**User survey**

- Kamchatka Peninsula
- (_[http://eros.usgs.gov/imagegallery/index.php](http://eros.usgs.gov/imagegallery/index.php)_)

**Notes:**
Two phases: Currently we are finishing up snowball sampling and developing the survey.

## Stages in the Snowball Sampling

**Stages in the Snowball Sampling**

**Seed**

**Wave 2**

**Seed sends names of three contacts (Wave 1)**
**Wave 1 respondents each send the names of three contacts (Wave 2)**
**Each wave provides exponentially more contacts**

**Wave 3**

**Wave 4**

**Wave 1**

## Phase I: User Assessment Results

**Total email addresses: ~25,500**
**Undeliverable email addresses: ~3,500**
**Valid email addresses: ~22,000**
**Total respondents: ~5,150**
**Moderate resolution imagery users: ~3750**

**Notes:**
There may also be duplicates in the 25,500 which we have not found, which would increase the “response rate” (now at 23%).

## Phase I: User Assessment

***Verification of Application***

- Broad application areas
-  Agriculture
- Environment/Natural Resources
-  Planning and Development
- Industry
- Education
- Disasters/Hazards
- Defense/Law Enforcement
- Other

**Notes:**
To inform survey development and to verify breadth of respondents
Could only choose one
Used “other” to modify categories – make sure that the categories are valid for the survey
Removed “Land use/land cover change” and “Mapping/cart” since they were too broad

Most common primary applications:
Mapping/cartography (10%)
Ecological/ecosystem monitoring (9%)
Agricultural management/production/conservation (7%)
Land use/land cover change (6%)
Education: univ/college (6%)
Geology/hydrology/glaciology (6%)

## Phase I: User Assessment

***Verification of Application***

**Notes:**
Most common secondary applications:
Mapping/cartography (29%)
Land use/land cover change (28%)
Ecological/ecosystem monitoring (27%)
Rural planning and development (22%)
Urbanization (20%)
Urban planning and development (19%)

## Categories of Questions for Survey

**Identify, classify, and document users and uses**
**Document and quantify (if possible) societal benefits and value of imagery**
**Demographics**
**Sector, income, education, age, years in profession, professional memberships, etc.**

## Identify, Classify, and Document Users and Uses

**Type(s) of mod-res imagery used**
**Determination of past use and reasons for no longer using imagery**
**Type of user**
**Acquisition of imagery**
**Trends in amount of past and future use of imagery**
**Scale/scope of projects using imagery**
**Location of projects using imagery**
**Primary and secondary applications of imagery**
**New and unique applications of the imagery in the past 5 years and the next 5 years**

## Document and Quantify Benefits and Value of Imagery

**Brief overview of one current project in primary application area which uses imagery**
**How the information from project will be used in decision making**
**How the project will benefit the general public**
**Importance of and satisfaction with attributes of imagery**
**Potential conjoint with attributes of imagery (either general attributes or specific technical attributes)**
**Value of information constituted/provided by imagery**
**What does the imagery save or enable?**
**What would users do without the imagery?**
**How much more would it cost or less effective the results be without the imagery?**
**What are users willing to pay to have access to the imagery?**

**Notes:**
What does the imagery save (i.e., money, time) or enable (i.e., higher quality products, more effective decision making, better environmental quality, increased human safety)?
What would users do without the imagery (i.e., replace with other imagery or data, stop work on certain projects)?
How much more would it cost (i.e., increased costs or decreased revenues or funding) or less effective the results be (i.e., lower quality products) without the imagery?
What are users willing to pay to have access to the imagery?

## Next Steps

**Peer review of survey—Due Jan 21****st**
**Pretest of survey—EROS, early Feb**
**Launch survey mid winter/early spring**