# Presentation: 459372

## p r e s e n t e d   a t Earth Science Data Systems Working Group
Sixth Annual MeetingOctober 25, 2007

**p r e s e n t e d   a t ****Earth Science Data Systems Working Group**
**Sixth Annual Meeting****October 25, 2007**

- Laura A. SchoppePresident
- Fuentek, LLC

- Making the Most Out of Your Technology Transfer Efforts

***Innovative Partnerships Program***

## Why I’m Here Today

**Illustrate how IPP is relevant to your session groups**
- Reuse – How IPP can help in sharing software across Centers
- Metrics, Planning, Reporting – New Technology Reports (NTRs)
- Standards and interface – Sharing code outside NASA
- Infusion – How IPP helps find partners to benefit NASA missions
**Help you make the most of your tech transfer efforts**
- What to think about as you do your work, particularly in collaborative arrangements
- How to protect intellectual property (IP)
- How IPP helps find partners

## Why Talk about Tech Transfer

**NASA policy**
- Top-down agency commitment to technology transfer
- National Aeronautics and Space Act of 1958 (as amended)
- “To provide for the widest practicable and appropriate dissemination of information concerning its activities and results thereof.”
- NASA technology commercialization policies (NPD 7500.2 and NPR 7500.1)
- NASA software policies (NPD 2210.1B and NPR 2210.1A)
**U.S. law**
- Stevenson-Wydler Technology Innovation Act of 1980 (P.L. 96-480)
- Requires federal agencies to have a formal technology transfer program
- Bayh-Dole Act of 1980 (P.L. 96-517)
- Permits universities, not-for-profits, and small businesses to obtain title to inventions developed with federal funding
- Federal Technology Transfer Act of 1986 (P.L. 99-502)
- Makes tech transfer a responsibility of every federal laboratory scientist and engineer
- Establishes CRADAs

## What Does “Tech Transfer” Mean

**IP management (spin-out/spinoff) partnerships**
- Finding new applications for NASA innovations
- Agriculture, energy, environment, manufacturing, medicine, transportation, and many other areas
**Infusion (spin-in) partnerships**
- Using outside innovations to help solve NASA problems
- The buy-vs.-make decision
- Access to expensive equipment/facilities
- Complementary expertise
**Cross-Center transfer**
- Maximizes ROI on NASA’s R&D investment
**Partnerships that combine these**

## Successes: VISAR Spinoff

*New Use:*** ****FBI and other law enforcement crime investigations; commercial Video Analyst****®**** system**

*NASA Technology:*** ****V****ideo stabilization and registration system for ****improving telescope, weather satellite, and other video images**

## Successes: HSEG Partnership

*New Use:*** ****Device for analyzing medical images**

*NASA Technology:*** ****Image analysis software for Earth Science research (hierarchical segmentation)**

*Additional Benefits to NASA:*** ****Funding for additional research and tech development**

## Successes: Partnership with Xerox 

- Successes: Partnership with Xerox

**Used NASA-developed NETMARK software to create a product to benefit both organizations: NX platform**
- NASA received 4,000 software seats worth $2M
- Used in ISS, Program Management Tool (PMT), and Program Analysis and Evaluation (PA&E)
- Used at Ames, Dryden, Goddard, Johnson, JPL, Langley, and more

- “Many of the challenges at NASA mirror those of the global enterprise. We see this as an excellent opportunity to partner two highly sophisticated technical teams to address complex, yet real-world information management problems.”
*Herve Gallaire, Chief Technology Officer, Xerox Corporation*

## Innovative Partnerships Program

**A full-cycle approach to tech transfer partnerships**

## IPP within NASA

- Aeronautics Research
- Exploration Systems
- Science
- Space Operations

**Mission Support Offices**

- Strategic Communications

- Ames Research Center
- Dryden Flight Research Center
- Glenn Research Center
- Goddard Space Flight Center
- Jet Propulsion Laboratory
- Johnson Space Center
- Kennedy Space Center
- Langley Research Center
- Marshall Space Flight Center
- Stennis Space Center

- Program & Institutional Integration

- Chief of Staff

- Chief Safety and Mission Assurance

- Inspector General

- NASA Advisory Groups

- Chief Engineer

- Program Analysisand Evaluation

**Office of the Administrator**
- Administrator
- Deputy Administrator
- Associate Administrator

**Mission Directorates**

**NASA Centers**

- Chief Financial Officer

- Chief Information Officer

- General Counsel

- Integrated Enterprise
- Management Program

**Innovative Partnership Program**
***HQ and Center IPP Offices***

- External Relations

- Chief Health and Medical Officer

- Institutions & Management

## IPP: Program Elements

- SBIR/STTR
- IPP Seed Fund

- Centennial Challenges
- New business models
- Innovation transfusion

- Intellectual property management
- Technology transfer
- New innovative partnerships

**Technology**
**Infusion**

**Innovation**
**Incubator**

**Partnership Development**

## Benefits of IPP Practices

**Unique ways for helping achieve Exploration, Science, Aeronautics Research, and Space Operations goals **
**Strategic business tactics for protecting NASA’s partnership and licensing interests **
**Broader partnership base**
**Frees up funds for R&D on NASA-only solutions**
- Also saves money (cheaper to buy than invent)
**Recognition for advancing the state-of-the-art and improving quality of life**
**Benefits beyond the Agency**
- Improves quality of life and public health
- Helps U.S. businesses be successful
- Increases the economic development of the U.S.

## What IPP Means for You

**Program/Project benefits**
- Interact with companies, universities, other agencies
- Advocate for your programs/projects
- Meet performance appraisal criteria

## What IPP Means for You

**Program/Project benefits**
**Recognition**
- Space Technology Hall of Fame
- R&D 100 Award
- FLC Award for Excellence in Technology Transfer

## What IPP Means for You

**Program/Project benefits**
**Recognition **
**Rewards **
- NASA Space Act Board Awards
- Space Act Awards, including Software of the Year (up to $100,000)
- Patent and Software Release awards ($1,000 for 1 inventor, $500 each for >1 inventor)
- Article in *NASA Tech Briefs* ($350/author)

## What IPP Means for You

**Program/Project benefits**
**Recognition **
**Rewards **
**Royalties**
- NASA can license its patented technologies and software for revenue
- Inventor
- Center
- Payments for use
- License fee (up front)
- Running royalty (e.g., % of net sales)
- Minimum royalty

## It All Starts with You: NTRs

**New Technology Report (NTR)**
- Reporting the development of new technologies or innovations/software to NASA (NPD 2091.A)
- http://entre.nasa.gov
**When to file an NTR?**
- Prior to publishing or presenting
- As soon as you recognize you have a new innovation/software
- Better too early than too late
**Why file an NTR?**
- So Patent Counsel can determine ownership, patenting
- So IPP can pursue active tech transfer within and outside NASA
- So IPP can leverage it for partnership formation
- So IPP can submit you/technology for awards

## Why NTRs Are Important

- From *The Wall Street Journal*     Permission, Cartoon Features Syndicate.

**Notes:**
Regarding this cartoon: Fuentek requested and paid for permission to use it in presentations. Although it is used in *this* presentation, it should not be reused by NASA. Only Fuentek personnel have permission to use this cartoon.

## Sharing Software: Play It Safe

**Share “smart” to avoid unauthorized use of your software**
- Contact IPP _before_ sharing software outside of the primary developer or customer
- IPP will help define the best strategy for you

## Sharing Software: Play It Safe

**Share “smart” to avoid unauthorized use of your**** ****software**
**Request authorization to release software**
- NTR must have been filed
- Export Control
- IT Security
- Patent Counsel
- Software Release Authority (i.e., IPP)

## Sharing Software: Play It Safe

**Share “smart” to avoid unauthorized use of your**** ****software**
**Request authorization to release software**
**Software Usage Agreement (SUA) limits use/access for strategic purposes**
- Competing projects
- Avoid infringement (by us and them)
- Commercial sales

## Sharing Software: Play It Safe

**Share “smart” to avoid unauthorized use of your**** ****software**
**Request authorization to release software**
**Software Usage Agreement (SUA) limits use/access for strategic purposes**** **
**More information **
- http://ipp.gsfc.nasa.gov/SRA/index.html

## Summary

**Technology transfer is important for NASA and you**
- Innovative Partnerships Program has the staff and capabilities to make it happen
**Software is easy to transfer — **_***too easy***_
- Pay attention to who is developing what
- Share “smart” and play it safe
- IPP can help you protect your IP
**Think creatively about tech transfer**
- Virtually every situation is unique, with various ways to get what you need
- Infusion and IP management is a cycle and does not follow a prescribed order
- IPP can help find the best partners and structure the best agreements

## http://ipp.nasa.gov

**http://ipp.nasa.gov**

- Laura A. SchoppePresident
- Fuentek, LLC

- Making the Most Out of Your Technology Transfer Efforts

***Innovative Partnerships Program***