# Presentation: 855014

## Intelligent Mail®  

**Intelligent Mail****®**** **** **

**Notes:**
Over the years, the Postal Service has worked with the mailing industry to apply new technology to drive improvement in both service and efficiency. Thanks to the widespread use of the POSTNET barcode, the overwhelming majority of letters and flats are eligible for automation prices and are sorted and processed by Postal Service automation equipment. 
As the next step in the evolution of our automation program, the Postal Service has introduced Intelligent Mail ® barcodes to be applied on letters, flats, cards, trays, sacks and other containers. The Intelligent Mail ® barcode for mailpieces contains data beyond the Delivery Point information in a POSTNET barcode. The Intelligent Mail ® Barcode provides unique identification for each individual piece of mail and in turn trays, sacks and containers. Mailpieces can be tracked through the entire supply chain — from creation by the mailer, entry into the Postal Service, through various stages of transportation and processing, up to the point of delivery. This total mail visibility is a key to improving service, reducing costs, and adding value to mail. We are here today to help you understand the power of Intelligent Mail and how it can add greater value to your mailing operations. 
When you get knowledgeable about Intelligent Mail barcodes you can position your business to achieve more with mail.

## Intelligent Mail Direction

**Today**
**POSTNET**
**Intelligent Mail Barcodes (optional)**
**May 2009**
**Intelligent Mail Barcodes: “Basic”, “Full Service”**
**POSTNET**
**May 2010**
**Intelligent Mail Barcodes**

**Notes:**
Let’s look at some key points about Intelligent Mail barcodes. 
Today mailers typically apply the POSTNET barcode in order for their mailpieces to be sorted and processed using automation equipment. A few mailers have begun to use Intelligent Mail barcodes on their mailpieces. 
As of May 2009 mailers can continue to use either the POSTNET barcode or Intelligent Mail barcodes to access automation prices. Two options will be available for using Intelligent Mail barcodes, namely, “Basic” and “Full Service,” with the lowest tier of automation prices available for the “Full Service” option. This will be explained later in the presentation. 
As of May 2010, mailers must use Intelligent Mail barcodes to access automation prices. At that time, pieces with a POSTNET barcode will no longer be eligible for automation prices. 
We are here to talk to you about the exciting value that Intelligent Mail can bring to you and explain the two options that will be available in May 2009 for using the Intelligent Mail barcodes.  

## Intelligent Mail Barcode includes Delivery Point Data contained in POSTNET plus four new data fields that provide the following:
Multi-Service Barcode for Value-Added Services 
Improved ROI, Deliverability
Reduce Costs, Efficient Mailing Operations
Greater Accountability & Tracking

**Multi-Service Barcode for Value-Added Services **
**Improved ROI, Deliverability**
**Reduce Costs, Efficient Mailing Operations**
**Greater Accountability & Tracking**

- Intelligent Mail Delivers Innovation

**Notes:**
The Intelligent Mail barcode includes the same delivery point data contained in a POSTNET barcode and four new data fields. These new fields enable a platform for combining several intelligence-based services into one barcode. This allows you to use a single barcode for sorting your mailpiece, tracking your mailpiece, and monitoring address quality. The Postal Service will be able to provide you more streamlined feedback on the quality of your addresses to help you reduce undeliverable and returned mail and the costs associated with these, thereby improving your return on investment. Mailers will have increased visibility across the mail supply chain – they will know when a mailing was handed over to the Postal Service. The same technology will be used by the Postal Service to measure service performance. Before we get into the details about Intelligent Mail barcodes lets take a quick look at the evolution of barcodes. 

## 5-digit ZIP Code

**5-digit ZIP Code**

**Notes:**
First we had the 5-digit barcode which allowed us to sort mailpieces on our automation equipment to a Post Office. 

## ZIP+4 Code

**ZIP+4 Code**

**Notes:**
We then evolved to the 9-digit ZIP+4 barcode which allowed us to sort mailpieces on our automation equipment down to a carrier route, and within each carrier route to a specific address range on a street. This sortation helped our carriers organize their mail for delivery and saved on the amount of time they had to spend each day to sequence mail for delivery.

This barcode is required today to qualify for automation prices for flats. 

## Delivery Point Barcode

**Delivery Point Barcode**

**Notes:**
We then moved to the 11-digit Delivery Point POSTNET barcode which allowed us to sort a carrier’s mail on our automation equipment in the sequence that the mail is delivered.  This improvement further reduced the amount of time it took the carrier each day to get their mail ready for delivery. The ability to sequence mail into the carrier’s line-of-travel meant that all of the letter mail with a valid 11-digit Delivery Point POSTNET barcode could be placed into trays in the order of delivery.  This allows our carriers to take mail right from the automation equipment to the street for deliver.

This barcode is required today to qualify for automation prices for letters and may also be used on flat mailpieces. 

## Address Change Service

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**

**MARY SMITH**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

**ADDRESS  SERVICE REQUESTED**

- Presorted
- First-Class Mail
- U.S. POSTAGE PAID
- Washington, DC 20260
- Permit No. 1

**POSTNET Code for Sortation**

**Participant Code**

**#BWNGKVN  **
**                  **
**#9999 9920 0104 276**

**Keyline for Address Change Service**

**Notes:**
Now let’s take a look at a mailpiece using address correction service. 
The current Address Change Service (ACS), a process for providing address corrections, requires mailers to modify their mailing label format to include a mailer identification (participant) code assigned by the USPS. A mailer-assigned keyline is also required if the mailer wants to participate in the nixie service – that is to receive notification of why a mailpiece is not able to be delivered for a reason other than a customer move, e.g. Vacant, Refused. 

## Tracking

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**

**MARY SMITH**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

**ADDRESS  SERVICE REQUESTED**

**PLANET Code for Confirm Service**

- Presorted
- First-Class Mail
- U.S. POSTAGE PAID
- Washington, DC 20260
- Permit No. 1

**POSTNET Code for Sortation**

**Notes:**
Now let’s take a look at a mailpiece using today’s Confirm tracking service. 
Because the POSTNET barcode only contains the delivery information, an additional barcode, namely the PLANET code, is needed in order to track a mailpiece. For outgoing mailpieces, this barcode includes a field that identifies the mailer and another field that allows the mailer to number mailpieces. As mailpieces bearing PLANET codes are processed through Postal equipment, the Postal Service scans the POSTNET and PLANET barcodes and returns these in-scan records to the mailer. The mailer is able to track mailpieces as they flow through the Postal processing mailstream. 

## 
Address Change & Tracking

- Address Change & Tracking

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**

**IRENE PAYNE**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

**ADDRESS  SERVICE REQUESTED**

- Presorted
- First-Class Mail
- U.S. POSTAGE PAID
- Washington, DC 20260
- Permit No. 1

**#BWNGKVN **
**                   **
**#9999 9920 0104 276**

**POSTNET Code for Sortation**

**PLANET Code for Confirm Service**

**Participant Code**

**Keyline for Address Change Service**

**Notes:**
Here is a mailpiece for which both the Address Change Service and the Confirm tracking service are enabled. As you can see, there is a participant code and a keyline for the Address Change Service and a PLANET code for the Confirm tracking service. Of course, the POSTNET is needed to sort the mail. 

As you can see, there is a lot of clutter on this mailpiece. 

## Mailpiece with 
Intelligent Mail Barcode

- Intelligent Mail Barcode

**6060 PRIMACY PKWY STE 201****MEMPHIS TN  38188-3333**

**IRENE PAYNE**
**6449 AMBERVIEW CV**
**MEMPHIS TN  38141-8346**

- Presorted
- First-Class Mail
- U.S. POSTAGE PAID
- Washington, DC 20260
- Permit No. 1

**One Barcode**
**Sortation**
**Address Correction**
**Tracking**

**Notes:**
Now look at this mailpiece bearing  the new Intelligent Mail® barcode. It’s much cleaner.  This intelligent mail barcode includes the information contained in both the POSTNET and PLANET barcodes. It also allows mailers to request special services such as Address Change Service. So sorting, tracking and address correction services are now supported with one barcode.
First-Class, Periodicals and Standard mailers using OneCode ACS to receive automated address corrections when a mailpiece is undeliverable-as-addressed,  can now combine the information that was contained in the participant code, mailer keyline, and POSTNET barcode – as shown on the previous slide – in a single Intelligent Mail barcode.
Similarly, mailers using OneCode Confirm tracking service print just one barcode – the Intelligent Mail barcode – instead of the PLANET code and POSTNET barcode. 

## Intelligent Mail Barcode

**Serial Number**

**Delivery Point  ZIP**

**Service **
**Type**

**Barcode**
**ID**

**Optional Endorsement Line:**
**“****50” Mixed ADC**

**“****700” ****	****First-Class Mail**
**“****702” ****	****Standard**
**“****704” ****	****Periodicals**
**“****706” ****	****Bound Printer ****	****Matter**

**USPS Assigned**
**“****900000066”**

**Mailer Assigned**
**“****000235”**

**Jane Doe**
**64****49**** Amberview Ct**
**Memphis, TN ****38141-8346**

## Basic
Intelligent Mail Barcode on Mailpieces

Full Service
Unique Intelligent Mail Barcode on Mailpieces
Unique Intelligent Mail Barcode on Trays, Sacks
Unique Intelligent Mail Barcode on Containers
Electronic Mailing Documentation
Schedule Appointments
Services included with Full Service:
Address Correction Information
Start-the-Clock

**Intelligent Mail Barcode on Mailpieces**
**Full Service**
**Unique Intelligent Mail Barcode on Mailpieces**
**Unique Intelligent Mail Barcode on Trays, Sacks**
**Unique Intelligent Mail Barcode on Containers**
**Electronic Mailing Documentation**
**Schedule Appointments**
**Services included with Full Service:**
**Address Correction Information**
**Start-the-Clock**

- Intelligent Mail Offers

**Notes:**
Earlier you heard that we have proposed two options for the Intelligent Mail barcode – Basic and Full Service. 
Under the Basic Service option, you will only be required to use an Intelligent Mail barcode on your letter and flat mailpieces in place of the POSTNET barcode. You will not need to change the labels that are affixed to your trays or containers or be required to submit electronic documentation. 
Under the Full Service option, you will be required to place unique Intelligent Mail ® barcodes on your letter and flat mailpieces. You will also be required to apply unique Intelligent Mail Tray barcodes on tray and sack labels and unique Intelligent Mail Container barcodes on labels affixed to pallets, all purpose containers (or APCs), gaylords and other rolling stock.  
You will also need to submit postage statements and mailing documentation electronically under the full service option. And you will be required to schedule appointments for your drop-ship mailings – like you do today – as well as for mailer transported mailings under a plant load arrangement with the Postal Service. With the Full Service option you will receive address correction information as well as start-the-clock information to advise you of when the USPS took possession of your mailings. 
First we will walk you through the details for the Basic option for using Intelligent Mail barcodes. 

##  Apply an Intelligent Mail barcode on letter and flat mailpieces
 Populate relevant fields in the barcode 
Barcode ID with Optional Endorsement Line
Service Type
Mailer ID
Delivery Point ZIP Code

-  Populate relevant fields in the barcode
- _Barcode ID with Optional Endorsement Line_
- _Service Type_
- _Mailer ID_
- _Delivery Point ZIP Code_

**Serial Number**

**Delivery Point  ZIP**

**Service **
**Type**

**Mailer ID**

**Barcode**
**ID**

- Basic Offer
-  Intelligent Mail Barcode

**Notes:**
With the “Basic” option - it’s pretty simple - mailers will use the Intelligent Mail® barcode on their letter and flat mailpieces in place of the POSTNET barcode. With one exception, mailers must populate all the fields in the barcode as described earlier  – those are the Barcode ID with the Optional Endorsement Line information if used; the Service Type identifier specifying class of mail and any special services; the USPS assigned Mailer ID; and the Delivery Point ZIP Code. Under the Basic option you are not required to uniquely number your mailpieces –  so you may choose to populate the Serial Number field of the Intelligent Mail Barcode with zeroes.
So that’s it for the Basic option – you are only required to apply the Intelligent Mail barcode on your mailpieces. 

## 

Multi-Service Barcode for Value-Added Services

Reduce Mailpiece Clutter

POSTNET retirement – in May 2010

Position for Future Value-Added Services

**Multi-Service Barcode for Value-Added Services**
**Reduce Mailpiece Clutter**
**POSTNET retirement – in May 2010**
**Position for Future Value-Added Services**

- Why Basic?

**Notes:**
There are several reasons why you should start thinking about using the Intelligent Mail barcode in place of the POSTNET. As you have seen, the Intelligent Mail barcode creates a platform for intelligence-based services that can add value to your mail stream. If you use services such as today’s OneCode ACS or address correction services and the OneCode Confirm tracking service, you can reduce the  number of endorsements and text lines printed on your mailpiece. 
So you should start planning now for the migration in order to be in a better position to leverage the full value that Intelligent Mail will deliver for you in the future.

## Unique Intelligent Mail Barcode on Mailpieces
Unique Intelligent Mail Barcode on Trays, Sacks
Unique Intelligent Mail Barcode on Containers
Electronic Mailing Documentation
Schedule Appointments
Services Included:
Address Correction Information
Start-the-Clock

**Unique Intelligent Mail Barcode on Mailpieces**
**Unique Intelligent Mail Barcode on Trays, Sacks**
**Unique Intelligent Mail Barcode on Containers**
**Electronic Mailing Documentation**
**Schedule Appointments**
**Services Included:**
**Address Correction Information**
**Start-the-Clock**

**Notes:**
The first requirement for the “Full Service” option is to apply an Intelligent Mail barcode with a unique serial number on each of your letter and flat mailpieces. 
You will be required to apply the Intelligent Mail Tray barcode on tray and sack labels and the Intelligent Mail Container barcode on labels affixed to pallets, all purpose containers (APCs), gaylords and other rolling stock. 
You will need to submit postage statements and mailing documentation electronically. 
If you drop-ship mail or if you transport mail under a plant load arrangement with the Postal Service, we have proposed that you must schedule appointments using the Facility Access and Shipment Tracking (FAST) system.  
So now let’s dig into the details of what this really means.

## Intelligent Mail 

- Intelligent Mail** **

**Notes:**
As you can see here, under the Full Service option, we have developed standardized barcodes for mailers to use on mailpieces, trays and sacks, pallets and other containers that are used to prepare and transport the mail. Mailers are required to apply a unique barcode on every mailpiece. They are also required to apply a unique barcode on every tray or sack that contains the mailpieces and to apply unique barcode on every container. 
This will allow the USPS to scan and track every container and the mailpieces associated with each container, as they flow through USPS processing. 

##  Apply an Intelligent Mail barcode on letter and flat mailpieces
 Populate all the fields in the barcode 
Barcode ID with Optional Endorsement Line
Service Type
Mailer ID
Unique Number
Delivery Point ZIP Code

-  Populate all the fields in the barcode
- _Barcode ID with Optional Endorsement Line_
- _Service Type_
- _Mailer ID_
- _Unique Number_
- _Delivery Point ZIP Code_

**Serial Number**

**Delivery Point  ZIP**

**Service **
**Type**

**Mailer ID**

**Barcode**
**ID**

- Full Service Offer
-  Intelligent Mail Barcode

**Notes:**
First let’s talk about the requirements for the Intelligent Mail barcode on mailpieces under the Full Service option. Later we will describe the other requirements.
The only difference between the Basic and Full Service Intelligent Mail barcode for mailpieces is the information that is encoded in the Serial Number field. Remember, in the Basic option you can populate the Serial Number field with zeroes. With a few limited exceptions, under the Full Service option you must use the Serial Number field to uniquely number each mailpiece in your mailing. The number cannot be reused on another mailpiece for a period of 45 days from the date the first mailing is inducted into the postal system. 
The following exceptions to this unique serial number requirement will require Postal Service approval. For mailings under 10,000 pieces with postage affixed to each piece at the correct rate or that contain pieces of identical weight that are separated by rate, mailers may be permitted to use the same number on all mailpieces in a mailing. The number cannot be reused for a period of 45 days from the date the mailing is inducted. 

## Apply a Unique Intelligent Mail Tray barcode on Tray and Sack labels

- Full Service Offer
-  Intelligent Mail Tray Barcode

**Notes:**
Now you will learn more about the Intelligent Mail Tray barcode. 
Under the Full Service option it is proposed that an Intelligent Mail® tray barcode be printed on labels affixed to letter trays, flat trays and sacks. Uniquely identifying each tray or sack with this barcode will allow them to be tracked as they are processed through the mailstream. 

**Mailer ID**

**Serial Number**

**Content **
**Identifier **
**Number (CIN)**

**Label**
**Source**

**ZIP**
**Code**

**Label**
**Type**

- Full Service Offer
-  Intelligent Mail Tray Barcode

**“****22043”**

**“****245” First-Class Mail Letter**
**AADC Barcode**

**“****1” Automated, Barcoded, Machinable**

**USPS Assigned:**
**“****900000679”**

**“****00001”**

**“****8”**

## Apply a Unique Intelligent Mail Container barcode on labels affixed to containers such as: Pallets & Rolling Stock

** **

- Full Service Offer
-  IM Container Barcode

**Notes:**
Today, mailers are not required to put a barcode on labels affixed to containers such as pallets, APCs, rolling stock and gaylords.  In May 2009, under the Full Service option we have proposed that labels affixed to containers bear an  Intelligent Mail Container barcode. This barcode includes fields to identify the mailer and uniquely identify the containers so that they can be tracked as they are processed through the mailstream.

## Full Service Offer

**Mailer ID**

**Serial Number**

** ****M**

**Current Label**

**New Container Label**

-  IM Container Barcode

**99**

**Notes:**
The Intelligent Mail ® Container barcode consists of four parts. 
In the first field you will encode “99” 
In the second field you will encode “M”
The third part is the “Mailer ID:” The Postal Service will issue a Mailer ID to mail owners and mail preparers for use in the Intelligent Mail barcodes. The ID of either the Mail Preparer or the Mail Owner may be used in the Intelligent Mail Container barcode.
The fourth part of the barcode is the “Serial Number.” Under the Full Service option, this field is used to uniquely identify each container. The number must be maintained unique for 45 days from the date the mailing is inducted into the postal mailstream.  

##  Postage Statement Wizard
 Mail.dat® 
 Wizard Web Services

** ****Mail.dat****®**** **
** ****Wizard Web Services**

- More information at: https://www.usps.com/postalone/program.htm

- Full Service Offer
-  Electronic Mailing Information

## Mail Owner and Mail Preparer identification
Intelligent Mail barcodes used in the Mailing on mailpieces, trays/sacks and other containers
Nesting Information:
How mailpieces are placed in trays or sacks
How mailpieces or tray/sacks are placed on pallets or other containers

**Intelligent Mail barcodes used in the Mailing on mailpieces, trays/sacks and other containers**
**Nesting Information:**
**How mailpieces are placed in trays or sacks**
**How mailpieces or tray/sacks are placed on pallets or other containers**

- Full Service Offer
-  Electronic Mailing Information

## Mail Tracking and Quality Feedback

**Automated Payment**

**Automated Payment**

***Electronic ***
***Collaboration***

**Mail Tracking and Quality Feedback**

**Electronic Documentation**

**Advance Notification**

**Start-The-Clock**

**Quality**

**Tracking**

**Notes:**
Now I will walk you through a  real-time feedback scenario that will be enabled when this technology is fully implemented. 

## Customer Feedback – Electronic Documentation

-  Balance information
-  Fee schedule
-  Postage transactions
-  Payment receipts

**Mailer receives payment feedback**

**Automated Payment**

- Advance Notification

- Start-The-Clock

- Quality

- Tracking

***Electronic ***
***Collaboration***

**Automated Payment**

**Notes:**
When the mailer sends the electronic documentation describing their mailing, they will receive a confirmation back indicating their file has been received and processed. They will have 24x7 access to view their balance, history of mailings and transactions and know when their fees are due. 

## Customer Feedback – Advance Notification

* *Processing Confirmation
-  Appointment Number
-  Date/Time/Location

**Mailer receives advance notification feedback**

- Electronic Documentation

- Start-The-Clock

- Quality

- Tracking

***Electronic ***
***Collaboration***

**Notes:**
When the mailer requests an appointment they will receive confirmation with the appointment number and details about their appointment status – date, time and location.

## Customer Feedback – Start-the-Clock

* *Start-the-Clock
-  Arrival date/time
-  Arrival content profile

**Mailer receives induction feedback**

- Electronic Documentation

- Advance Notification

- Quality

- Tracking

***Electronic ***
***Collaboration***

**Notes:**
When the USPS takes possession of the mail, (when the mail arrives) and the containers are scanned, the mailer will receive information about the induction location and time. The mailer will receive feedback on the quality of the mail that was inducted into the Postal processing system.

## Customer Feedback – Address Quality

**Mailer receives ACS**

-  Undeliverable-as-Addressed
-  Reason for Non-Delivery
-  Customer change-of-address
-  Customer’s new   address provided

- Electronic Documentation

- Advance Notification

- Start-The-Clock

- Tracking

***Electronic ***
***Collaboration***

**Notes:**
As the mailpieces are processed, we will be able to read each address/barcode to determine the accuracy of the address. Mailers using the Full Service option will receive information indicating whether the person has moved, whether the mailpiece was forwarded,  or whether the address is valid. If a change-of-address is known, the customer’s new address will be provided which will enable mailers to immediately update their mailing lists. 

## Customer Feedback – Tracking

**Mailer receives visibility feedback**

- Track Mailpieces through Confirm

- Electronic Documentation

- Advance Notification

- Start-The-Clock

- Quality

***Electronic ***
***Collaboration***

**Notes:**
Pieces are scanned as the mail flows through processing.  Mailers who subscribe to Confirm servicewill receive this scan information providing insights on where the mail is and when it can be expected to be delivered. Final processing scans will be a predictor of delivery. 

## Mail as a Key Communications Medium

**Mail as a Key Communications Medium**

**Decision Support**** **
** ****Traceable Mail **
** ****Identifiable Mail **
** ****Efficient Mail**
** ****Quality Mail**
** ****Responsive Mail**
** ****Predictable Mail**
** ****Reliable Mail**
** ****Accountable Mail**

**Supplier Selection**

**Finance**

**Operations**

**Marketing**

**Messaging**

**Technology**

**Smarter Decisions**
** ****with**
**Intelligent Mail**

**Notes:**
The Intelligent Mail technology will take mail to new heights. 
Mailers can now make smarter decisions throughout their functional organizations: Finance, Marketing, Operations. We have several examples of mailers that have achieved financial benefits from using the Postal Service’s Confirm tracking service. They are able to: reduce dunning notices as they track incoming checks; staff call centers as they track outgoing statements; and ensure that sale coupons reach their target audience at the appropriate time. 
Mailers will also be able to select suppliers based on quality metrics because they will now know when the suppliers delivered the mail to the Postal Service and the quality of the mail that was presented. They will also be able to measure Postal service performance. 
With the technologies you have just learned about today, Mail will become truly intelligent. 
Identifiable – Each mail piece will have a unique identifier and hence will be able to be tracked. 
Traceable – We will be able to track mail from origin to destination, as the pieces travel in containers and as they are released for processing. 
Efficient – The entire mailing process – driven by technology – will become more efficient. We will reduce the reliance on paper and increase the reliance on computers and automated processes. 
Quality – With the feedback loop that the Full Service option brings, mailers will have specific information about mail quality presented in a consolidated electronic format. 
Responsive – Mailers will be better equipped to update and maintain high quality address lists. Less mail will be wasted and the return on investment will increase. Mail will be tracked to ensure messages are being received by the target audience at the right time. 
Predictable Mail – You will be able to predict delivery from scan information. You will know when mail was deposited, where it is in the processing stream and when it is expected to be delivered. 
Reliable Mail – Just as you rely on TV, Radio and the Yellow pages to deliver your message within a timeframe, so you will rely on the Postal Service to deliver your message with precision. 
Accountable Mail – You will now be able to measure service performance not only of the Postal Service but of your suppliers in the mail value chain.