# Presentation: 202512

## Virtual Marketing AnalystMarketMiner® Inc., Charlottesville, VA

**Accomplishments**
***Push-Button Marketing Analyses/Reports***
- Identify potential high-payoff market segments
- Predict prospects' profitability
- Identify new prospects looking most like current customers
- Identify customers most likely to attrite
- Identify customers whose sales are below expectation
- Enhance sales forecasts through use of additional variables
- Quantify profit impact of economic and seasonal variables
- Identify critical demographic, firmographic, and psychographic factors
*Sales Automation                                          ****Call Center   *****      **
- Superior lead prioritization                           Generate more highly  personalized
- Intelligent prospect                                        and targeted offers
- identification using customer cloning            Enable real-time cross-sell/up-sell
- Isolation of key factors impacting
- sales effectiveness **                                                       **
***Web Marketing                                                ****Advanced Modeling Applications*** **
- Superior real-time personalization                  Superior models and marketing analyses
- based on advanced models/enhancements       Flexible real-time, on-line model
- Higher performance offer, page                      delivery, execution, and retrain options
- and banner ad selection                                    Proprietary modeling technologies
-                                                                           Infrastructure for technology advances

- Commercialization
- MarketMiner Inc. is the first company to introduce a Market Mining tool
-       that is tailored to meet the specific needs of marketing and sales professionals.  The firm believes  that Market Mining products should come with standard functions such as address standardization, geocoding, and data enhancements to provide customers with the most comprehensive Market Mining products today.  In striving to meet that goal, MarketMiner Inc. has established strategic partnerships with companies such as Mailer's Software, DB Mastery, SalesLogix, and Applied Geographic Solutions.
- The firm has partnerships with the following firms: Pitney Bowes, Alltel, ADVO, Interact, IBM, CAS, quaero, Rockwell, Lockheed Martin, Xpress Document, LTS, WordCom, City National Bank, Philip Morris, Continental Airlines, People Soft, Provident Bank and General Dynamics.

- Government/Science Applications
- Marketminer software has been included in the following Johnson Space Center initiatives. Automated classifications of EGIL (Electrical Generation Integrated  Load) signals from the Space Shuttle. Estimation of Force moment coefficients for the X-38 Space Station escape vehicle.

- Points of Contact:
- 1994 SBIR Phase II; NAS 9-19490
- Collin Hieger, chieger@ems.jsc.nasa.gov1803   MarketMiner--www.marketminer.com

- Johnson Space Center        Date of Update  10/10/02                  Success Story # 09-49

- Innovation
- The firm has produced a  highly-automated, cross platform and cost-effective data mining environment that assists developers in creating vastly superior statistical models faster and cheaper than any other available  tools.