# Presentation: 002439

## YouTube:EXPANDING YOUR AUDIENCE THROUGH Social Media 

**Kyle E. Carothers**
- NOAA Ocean Service
- Special Projects Division
- Technical Information Services Branch
**Washington, D.C.**

## YouTube 101

- Founded in February 2005, YouTube received funding in November and was officially launched that December. Within a year of its launch, YouTube was purchased by Google Inc in November 2006.
- YouTube is considered the leader in online video, and the premier destination to watch and share original videos worldwide.
- The YouTube user base is 18-55, spanning all geographies, offering something for everyone.
- YouTube is a new method to reach existing and potential audiences with content they select.

## Publishing Content On YouTube

- Using YouTube you are able to publish content to a worldwide audience of 20 million unique users watching more than 100 million videos each day.
- YouTube video programs should highlight the science and research  being conducted at the agency and follow an established editorial review process.
- Video’s should be informative, interesting and entertaining.
- Modern browsers and broadband allow for video content to finally be viable.

## NOAA, Ocean ExplorerYouTube Channel

- The first NOAA YouTube channel was published on Dec. 11, 2006, with eight video clips from various NOAA-OE explorations.
- NOAA-OE YouTube videos run 3-to-8 minutes  and are tied to the _[http://oceanexploer.noaa.gov](http://oceanexploer.noaa.gov/)_ web site.
- They feature video content from Ocean Explorer newsmakers and exploration natural events.

## NOAA, Ocean Explorer Channel

- How To Develop A Channel It’s Free! It’s Easy!

## YouTube Channel Production

- Having web standards to produce your channel is essential for design continuity and content relevance.
- NOAA, Ocean Explorer YouTube Best Practices
-     • Have a consistent way to name video content:
-        _Cayman Islands Twilight Zone 2007: Extreme SCUBA Diving_
-     • Turn _comments off_
-     • Make _relevant keywords_ for your content:
-           NOAA Ocean Explorer, oceanexplorer, Deep Scope 2004, Six-Gill Shark, Gulf of Mexico, deepwater, hexanchus, griseus, underwater, eye-in-the-sea
-     • Please visit source:         http://oceanexplorer.noaa.gov/explorations/04deepscope/logs/aug17/media/eye3_video.html

## Benefits of YouTube

- Makes Stories Come Alive.
- It’s Content On-the-Go.
- Expand the Audience.
- Better search engine results for video content.

## NOAA-OE YouTube Stats 2007

## YouTube Stats Roundup

- From December 11, 2006 through  November 14, 2007
- 21 NOAA-OE YouTube video clips have been watched 161,727 times.
- The NOAA, Ocean Explorer YouTube Channel _[http://youtube.com/oceanexplorergov](http://youtube.com/oceanexplorergov)_ has been visited 7,635 times with 191 subscribers.

## The Numbers Tell the Tale

- What can be deduced from the Web statistics?
- The consistent higher stats for the YouTube channel and video clips indicates our YouTube audience is looking for more video content.
- Traffic from the YouTube channel to the http://oceanexplorer.noaa.gov is accomplishing the initial goal of reaching new audiences.

## Who Is YouTubeing?

## Read All About It

- YouTube For Dummies
-    by _Doug Sahlin_ &
-    _Chris Botello_

## Contact Information

- E-mail: _[Kyle.Carothers@noaa](mailto:Kyle.Carothers@noaa.gov)__[.gov](mailto:Gregory.Hernandez@noaa.gov)_
- Office: (301) 713-3000 ext.209
- Please feel free to call me or e-mail me.