# Presentation: 181799

##           Cookin’ Up Health

- Culturally targeted and individual tailored nutrition intervention for women in West Virginia
-   uses a computer-based interactive format
- Designed to change unhealthy eating behaviors to reduce risk of cardiovascular disease
-     increase vegetable and fruit intake and decrease
-      dietary fat

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

## Why a computer-based program for West Virginia?

- Health promotion classes are not always feasible in West Virginia
-   Rural communities
-   Limited resources
-   Lack of nutrition educators
-   Lack of transportation
- Dissemination

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Benefits of a computer-based program

- Delivery of an educational program without reliance on health center staff time
- An educational tool appropriate for low-literate populations
-   visual, audio
- Tailoring of information to user’s interests
- Exposure to information technology
-   touch screen computer

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##           Cookin’ Up Health

- Using a cooking show theme, program demonstrates step-by-step meal preparation and emphasizes healthy selection and portion control
- Woven in with the recipes are information and tips on nutrition
- Women view the program while they wait to see their health care provider
- Formative research (focus groups) guided the development of Cookin’ Up Health

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

## Informing the Development of Cookin’ Up Health

- Motivation to eat healthy came more from the desire to lose weight rather than fear of cardiovascular disease
-    Included messages throughout the program on portion control
- Convenience** **as a major factor in healthy eating
-    Women wanted quick and easy recipes
-    Included recipes that had prep or cook times of 30 minutes or less
- Cost** **was a major factor when trying to make dietary changes
-    Included recipes low in cost
-    Used ingredients already on hand
-    Cost per serving and recipe included as hot tip

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

## Informing the Development of Cookin’ Up Health

- Culture** **and the way women were raised as children were considered a major barrier to making health changes now
-    Did not want to eliminate traditional West Virginia foods
-    Women encouraged to:
- 		try lower fat cooking methods
- 		include more fruits and vegetables in recipes
- Family support** **was both a major barrier and facilitator for change
-    Meat was a staple in West Virginia diets and needed to be included in
-     the recipes
-    Recipes used lower fat cuts of meat and poultry

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Program

-  **Program**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Welcome

-  **Welcome**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

## Basic Nutrition Information

**Basic Nutrition Information**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Cooking Show

-  **Cooking Show**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Commercial Break

-  **Commercial Break**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Cooking Show (cont.)

-  **Cooking Show (cont.)**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Recipe Exploration

-  **Recipe Exploration**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Recipe Fat Information

-  **Recipe Fat Information**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Recipe Cost Information

-  **Recipe Cost Information**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Menu of Recipes and Information

-  **Menu of Recipes and Information**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Label Reading Hot Tip

-  **Label Reading Hot Tip**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.

##  Cookbook to Take Home

-  **Cookbook to Take Home**

**Notes:**
Marketing research
Mainstay of marketing research as a tool to collect data from consumers to influence buying behavior.
            Standard procedure of all major  political campaigns

Health education research
In recent years focus groups have become a valuable part of health education research.

Intervention planning and evaluation
Focus groups provide a rich source of information essential to the design and evaluation of health education interventions.

Before an intervention begins as part of the development phase and during and after as process evaluation to discover why an intervention did or did not work as planned.

We always begin our interventions with focus groups to better understand a health issue or behavior within the cultural context of the target population.