# Presentation: 356775

## Challenge:  Promoting a Society Fully Invested in the Environment by influencing policy makers

Future state: One NOAA culture, with ALL EMPLOYEES owning the agency’s priorities AND communicating & partnering effectively to address issues & opportunities

- Future state: One NOAA culture, with ALL EMPLOYEES owning the agency’s priorities AND communicating & partnering effectively to address issues & opportunities

**What are the Opportunities?**** ****Using Internal Policy to Affect Internal & External Change**** **

## Primary Barrier:  Culture
Communications
Visibility & Credibility
Legislative Influence
Partnerships	

Opportunity: Effect change in NOAA’s culture   
NOAA employees who believe in One NOAA
NOAA Employees who reach in & out to accomplish NOAA goals
A NOAA that is respected by partners & society

- Communications
- Visibility & Credibility
- Legislative Influence
- Partnerships
- Opportunity: Effect change in NOAA’s culture
- NOAA employees who believe in One NOAA
- NOAA Employees who reach in & out to accomplish NOAA goals
- A NOAA that is respected by partners & society

**What are the Opportunities?**

## Example of a mechanism to help begin this culture change:

NOAA Organic Act
Communications to employees
Q:  Why is NOAA Organic Act important to the rank & file?
A:  It’s NOAA’s Bill of Rights, our Constitution 
	(Not our Declaration of Independence!)
One NOAA makes you & your job more important in the big picture 

Communications from Employees to External Partners: Essential!
NOAA Organic Act should be on the next meeting agenda
This is important to the success of NOAA Programs – including the one you’re interested in 

Credibility – On Time, Comprehensive, Solid Science

- NOAA Organic Act
- Communications to employees
- Q:  Why is NOAA Organic Act important to the rank & file?
- A:  It’s NOAA’s Bill of Rights, our Constitution
- 	(Not our Declaration of Independence!)
- One NOAA makes **you & your** job more important in the big picture
- Communications from Employees to External Partners: Essential!
- NOAA Organic Act should be on the next meeting agenda
- This is important to the success of NOAA Programs – including the one you’re interested in
- Credibility – On Time, Comprehensive, Solid Science

**What are the Opportunities?**

##  Avoidance of hazard risks

-  Avoidance of hazard risks
-  Minimization of Hazard Impacts
-  Recovery from disaster

*Resilience: the ability of an entity to recover to a pre-disturbance state*
*...**is about environmental, engineered and social elements.*

- Three elements for improving Hazard Resilience:

**Notes:**
This presentation will provide a brief overview of marine ecosystem science, including the various types of science needed to support decision making when developing policies for the marine environment.  The challenges of integrating ecosystem knowledge arise from the fact that many complex and simultaneous processes are ongoing in the marine environment, and human uses affect these systems in many ways.  An ecosystem approach to examining marine systems implies that we can examine processes at varying scales of complexity and aggregation (for example, multiple species and their roles in the environment) to understand the essential details of their interactions.  The key processes of marine ecosystems are to capture solar energy and transfer that energy among various groups of animals and plants.  This energy production then supports virtually all life in the oceans, and on land as well.  Understanding these connections is essential to valuing the full range of goods and services supplied by marine ecosystems.  Although marine ecosystem science (incorporating the physical sciences, biology, and social sciences) is still relatively young, significant progress has been made in theory, observation, and experimentation.  This testimony will summarize a few areas of marine ecosystem science that are relatively well known, some important questions that remain unanswered, and some issues that are essentially unknowable (the topic of a recent workshop at Scripps Institution of Oceanography).

## Multiple Hazards: NOAA’s Involvement

-  floods - P
-  hurricanes - P
-  tornadoes - P
-  tsunamis - P
-  fires - P
-  earthquakes - S
-  terrorism - S
-  drought - P
-  lightning - P
-  pandemics - S
-  fishery disasters - P

-  sea level rise - P
-  coastal erosion - P
-  air quality -S
-  volcanoes - S
-  fish kills - P
-  winter storms - P
-  HABs - P
-  debris flows - S
-  solar storms - P
-  wind storms - P
-  toxic spills - P

-  heat/cold - P
-  climate change - P
-  severe marine
-   weather - P
-  beach closures - P
-  acid rain - S
-  pestilence - S
-  navigation
-   threats - P
-  others.....

- P = NOAA primary, S = NOAA secondary

## Act_On Ideas for NOAA

- Multi-Hazard Community-Based Resilience Index (web based, scale to people and communities) -- resilience is (1-risk)
- Multi-hazard Ready Communities
- ........
- NOAA viewed as Principal Driver in environmental restoration/resiliency (policy determination)

## End States

- Multi-Hazard Resiliency Indices:
- Completed, web-based, searchable hazard risk distribution map/index for every community in the USA (includes vulnerability & probability for all 30 identified hazards)
- Every citizen is aware of their specific risk/resiliency index (community and personal property scales)

## End State

- NOAA is perceived as honest broker of multi-hazard risk assessment information
- 		- educated public
- 		- trained emergency managers
- 		- plans of action
- Communities that understand their vulnerability to hazards, know what to do to mitigate the impacts, and that implement policies to achieve resilience at all levels

- Hazard Ready Community Program

## Goal: Robust & Adaptive Relationships with Industry

- Establish Product/Service Taxonomy (PPI)
- Business Lines (mission goals)/Partners Customers
- Establish Internal Culture Engaging Biz P’ships
- More Business-like:  we understand and operate in recognition that we require strategic biz partners
-  interdependencies: transparency: reliability
- Principles & Guidelines
**EQUAL OPPORTUNITY INFO OUTLET**
- (obs, data, models, products, services, etc)
- Develop efficient and enabling process to work with industry:
- Transparency
- clear QA/QC, standards, protocols.......
**BUSINESS OMBUDSMAN**
- Need capability to STRATEGICALLY engage business partners

## Goal: Robust & Adaptive Relationships with Industry

- Differentiate between customers, supply chain vs co-producer
- Suppliers to NOAA/Customers: traditional
- Link in Supply Chain: providing basic component to which they provide value added
- Co-Producers: shoulder to shoulder
- Eg lighting network
- Need mechanisms in place
- Bring in ideas/technologies/processes
- Identify/reward **open **innovators/entrepreneurs
- Open and accessible communications
- Design Strategic Partnerships
- Case Studies
- Industry Forums to initiative the change in the nature of NOAA/business relationships
**Innovation Testbeds/collaboratororiums**
- Eg  Jt Ctr Sat Data Assimilation, Joint Urban Met, etc.
- Develop Business Plan/Market Strategy based upon outcome of taxonomy
**JUST DO IT**