# Presentation: 854875

## TOOLS & TECHNIQUES

**Anaheim, CA**
**May 18th – 21th, 2008**
**Ruth Jones, Address Management, USPS**

- THAT MAKE THE CASE FOR
- ADDRESS QUALITY

## QUALITY ADDRESSING PROFESSIONAL CERTIFICATE

***This session qualifies as one of the four Addressing sessions, in addition to the Tuesday, May 20******th****** General Session needed for the****** ******Address Quality Specialist Certificate!***

## Announcing 2 New Symposiums

*15 Presentations focusing on Intelligent Mail*
*See Page 20 of the Catalog** *

*7 Presentations focusing*
*on Direct Mail and the Environment*
*See Page 21 of the Catalog*

***Announcing 2 New Symposiums***

## Total Address Quality

- Update

- Standardize

- Validate

## Defining A Quality Address

**A quality address is defined by USPS****®**** as:**
***“******A quality address contains complete and correct elements that comply with USPS Address Management System standards and allows automated sortation to the intended delivery point for delivery to the specified recipient without requiring the use of Delivery Force Knowledge******TM****** to complete.”***

## Can You Recognize A Bad Address?

-  NIXIE                                      4910   1                02       04/20/04
- RETURN TO SENDER
- NO SUCH NUMBER
- UNABLE TO FORWARD

**Barbara L. Wilson**
**612 King Ridge Cv.**
**Collierville TN  38017-1714**

## Physical Address UAA

- Common Address Quality Problems

**Missing Apt or Ste Number**

**Incorrect Number**

**Incorrect Recipient**

**Missing Number**

**Missing RR or Box Number**

**Incorrect Street Name**

- CARL SHULER
- 1414 LAKE ST  APT
- CHICAGO IL  60614-1905

- CARL SHULER
**1914 **LAKE ST APT 3A
- CHICAGO IL  60614-1910

- CARL **BROWN**
- 1414 LAKE ST APT
- CHICAGO IL  60614-1910

- CARL SHULER
**         **LAKE ST APT 3A
- CHICAGO IL  60614-1910

- CARL SHULER
- PO BOX
- CHICAGO IL  60614-1910

- CARL SHULER
- 1414 **LARK **ST APT 3A
- CHICAGO IL  60614-1910

**398**

**226**

**134**

**56**

**48**

**47**

**Millions of Pieces**

## Standardize

- Update

- Validate

- Products to Use to Achieve Quality Addressing

- Update

- Validate

## What Is A Standardized Address?

**A standardized address is defined as:**
***All necessary elements correct and complete...***

**Pre-directional****	****	**
**Primary address number**
**Street name ****	****	**
**Street suffix  ****	****	**
**Post-directional**

**Secondary identifier****	**
**Secondary number****	**
**City **
**State****	**** ****	****	**
**ZIP + 4****®**** Code **

## What Is A Standardized Address?

**A standardized address can have elements that are:**
**Fully spelled out**
**Abbreviated using USPS****®**** standard abbreviations**
**As shown in USPS ZIP + 4****®**** file**

***OR***

## Examples Of Standardized Addresses

_**Acceptable**_
**NORTH EAST MAIN ST**
**BAY AVE SOUTHWEST**
**NORTH SOUTH OAK ST**
**MAPLE CT EAST WEST**

_**Preferred**_
**NE MAIN ST**
**BAY AVE SW**
**N SOUTH OAK ST**
**MAPLE COURT EAST W**

## What Is A Standardized Address?

**Address elements are printed on envelope in standard format:**
**Format all lines of the address with a uniform left margin**
**Uppercase letters are preferred on all lines of the address block**

## Validate

- Update

- Standardize

- Products to Use to Achieve Quality Addressing

- Update

- Standardize

## DPV® Product

**Confirms the existence of a deliverable address**
**Identifies a commercial mail receiving agency**
**Improves address assignments**
**Helps to reduce UAA**

## LACSLink® Product

**Provides a database of municipality-introduced address changes**
**The data is provided by USPS****®**** through the LACS****Link**** product **
**Conversions come into their database from postal carriers and municipalities****  **
**Updating the addresses using LACS****Link**** data ensures deliverability and prevents further UAA mail**

## AEC & AECII® Service

**AEC provides a crucial “last resort” approach to stubborn addresses**
**USPS****®**** service to help correct addresses that ****CASS Certified****TM**** software cannot fix**
**AECII expands AEC processing**
**Leverages Delivery Force Knowledge****TM**** for addresses that AEC cannot correct**

## Update

- Standardize

- Validate

- Products to Use to Achieve Quality Addressing

- Standardize

- Validate

## NCOALink® Service

**A pre-mailing move update method leveraging USPS****®**** provided data**
**Data delivery from USPS to certified licensees**
**Three levels of usage for certified licensees:**
_**End User Mailer**_** *****(18 months of data updated monthly)***
_**Limited Service Provider**_** *****(18 months of data updated weekly)***
_**Full Service Provider**_** *****(48 months of data updated weekly)***

## ANKLinkTM Service

**A valuable add-on to NCOA****Link® ****Limited Service Providers and End User Mailers**
**Provides an indicator that a move has occurred in months 19 through 48**
**Does not contain the actual new address**
**Allows for more value out of move update processing**
**Only the flagged addresses need to be sent to a 48-month NCOA****Link**** Full Service Provider**

## ACSTM Service 

**Post-mailing service provided by the National Customer Support Center (NCSC)**
**Participants include an identification code on the mailpieces and receive the change-of-address directly from the USPS**
**Available electronically via download, media, and hardcopy**

**#BWNFXZT    **
**#P123456789  2572X   7 #  **
**JOHN E SMITH**
**916 N 5TH ST APT 3**
**SPRINGFIELD IL  62702-5288**

**ACS customer code  provided by Postal ServiceTM**

**ACS key line provided by the mailer for nixies**

## OneCode ACSTM Typical Mailpiece

- Intelligent Mail® Barcode

**ABC Company**
**123 Main St**
**Memphis TN  38101-1234**

**INTELLIGENT MAIL & ADDRESS QUALITY**
**6060 PRIMACY PKWY**
**MEMPHIS TN  38188-0001**

## Summary

**	**

**The quality of your address data directly affects the deliverability of your mail!**
**USPS****®**** provides an extensive suite of existing address quality products and services.**
**USPS is committed to continuous address hygiene improvements to enhance the value of mail**
**Small efforts can bring big results!**

## Achieve Total Address Quality

- Update

- Standardize

- Validate

## For More Information

***www.usps.com/ncsc***

***ribbs.usps.gov***

**Customer Support**

**1-800-238-3150**

## Knowledge Validation 

**The three steps to Total Address Quality are Standardize, Validate and Update.**
**The NCSC provides value-added, innovative products and services and technical expertise to enable USPS****®**** business customers to better manage the quality of their mailing lists.**
**Cost-effective and timely delivery of every mailpiece depends on your mail carrier & the Forever Stamp.      **

## Quality Addressing Track

***Quality Addressing Track***

_**Monday**_
*Tools & Techniques that Make the Case for Address Quality*
- Ruth Jones/Gary Seitz - Period 5, **10:00 - 11:00am - Room 212AB**
*What are “Bad” Addresses & What to do With Them*
- Charles Hunt/Kevin Conti - Period 6, **11:15am - 12:15pm - Room 212AB**
_**Tuesday**_
*Move Update – How to Keep in Touch With Moving Customers*
- Audrey Conley/Adam Collinson - Period 10, **10:00 - 11:00am - Room 212AB**
*Intelligent Addressing to Achieve 100% Mail Integrity*
- Jim Wilson/Eric Houger - Period 11, **11:15am - 12:15pm - Room 210AB**
*How Government Agencies use Address Quality to Better Serve the Community**               *                 Gail Milton/Mike Sexson - Period 13, **3:15 - 4:15pm - Room 212AB**
_**Wednesday**_
*The ROI of Address Quality*
- Charles Hunt/Chris Lien - Period 16, **2:15 - 3:15pm - Room 212AB**
*Stump the Experts with Your Un-codable UAA Mail*
- Jim Wilson/Alice VanGorder - Period 17, **3:30 - 4:30pm - Room 212AB**

## Thank you