# Presentation: 700459

## Welcome, Economic Census 

- Welcome, Economic Census
- Account
- Managers!

**Notes:**
Welcome, account managers!

Today the rubber hits the road for company contacts building toward the 2002 Economic Census.

Today we’ll talk about the importance of the census, and your critical role in ensuring its success.

We’ll talk about what you will be asked to do, and the  resources available to help you do it.

And we’ll talk about strategies that you can use to be effective and confident 

This day is about you -- about you and how you will manage your role as account manager along with your other responsibilities.

## 129

**129**
**	****1100**
**	****	****275**
**	****	****	****700**

**Notes:**
First, a few numbers --

129 -- that’s how many account managers -- like you -- will be working to ensure large company response.

1100 -- that’s how many large companies we’re working with. 

275 -- that’s how many days till the forms are mailed.  ---- I know each of you has a lot of work to do in those days -- edits, designing forms, writing software, managing current surveys.  

But keep this in mind -- These businesses have day jobs too and don’t spend a lot of time thinking about the census... We would like  these 1100 companies to use these 275 days effectively too -- so when the forms arrive they are ready to get to work and make this a timely census.

Finally,   700 -- that’s how many days until the first report is issued. Even fewer if our efforts are successful. 

[video - talking heads]

- 	“The Economic Census is indispensable to understanding America’s economy...”
- 	--**Alan Greenspan, Chairman, Federal Reserve Board of Governors**

- “Sound and timely economic
- data are the fuel that powers
- economic decision making...”
-  --**Thomas J. Donohue, President,**
**United States Chamber of Commerce**

**Notes:**
The economic census is important

Alan Greenspan calls it  “indispensable to understanding America’s economy”

and the President of the US Chamber of Commerce has said  “Sound and timely economic data are the fuel that powers economic decision making...” 

Let’s listen to a few more  [video]

So part of our challenge is to communicate the importance of the census to these 1100 business, and let them know how critical it is they respond accurately and as soon as possible. 

## Slide 4

**Notes:**
Make no mistake about it -- response by these companies is critical to the success of the economic census.

In the 1997 Economic Census, 
not a single “L” company -- the companies that had account managers like you -- responded by the due date
more than 300 reported after the end of May, and 
nearly 200 either reported after  the first week of October or never responded at all

## Slide 5

**Notes:**
That’s 160,000 establishments still outstanding in June, and 20,000 still delinquent in October after closeout.

This is important. The 1100  companies assigned to you --

accounted for more than a quarter of all industry employment in 2000,

and more than half of all output reported in the 1997 Economic Census.

## Response Promotion

**Goals**
**Maintain or increase response rates**
**Earlier response**
**More accurate response**
**Methods**
**Direct company contact **
**Targeted messages and escalations**
**Publicity**

**Notes:**
Our goal in promoting response is to maintain or improve response rates
earlier responses
and more accurate responses

We are using a variety of methods.  Many of you are working on new and improved forms designs, electronic forms, and online help.  That’s part of it.

There’s also direct company contact -- that’s all of you!

There will be targeted messages -- right now we’re woring on a leter from Secretary Evans that will go to many of these companies.  Later on, there will be escalations for companies that don’t respond  including letters from top commerce legal officials 

And there will be publicity

## Economic Census Publicity

- Compelling messages...
- Compelling themes

**Notes:**
We are refining these messages now -- messages to be inserted in business media and trade publications that will reinforce our efforts.

Different messages for different audiences:

A million forms .. A thousand industries .. It all comes down to you

Easier .. Faster .. Smarter --- Online!

And American Business -- Shaping the Future.

Also by calendar
also by web

## Account Manager Program

**Help companies **
**prepare for ****and**** complete **
**the Economic Census**

**Notes:**
At the end of the month, packages will be mailed to these 1,100 companies, and more that 7,000 “M: companies as well.

You can see it under tab [1] in your folder.

Today’s agenda focuses on what you’ll be asked to do and why its important.

Tomorrow we’ll be here again -- for brief cross-training to familiarize you with some of the resources you will use and the concepts (like how to spell MCD and SSSD) that you will need to be familiar with.

Probably the most important thing you have right now is the list of companies assigned to you.  We’ve tried to make it as useful as possible, providing response information from the 1997 census as well as from the 2001 and 2000 report of organization..

## Agenda

**We’re counting on you **
**	****Tom Mesenbourg**
**What you’ll be doing**
**	****Laurie Torene**
**You ****can**** do it!**
**	****Sean McArdle**

## “My Companies”

**Alpha**
**Name**
**Response history**
**Extensions**
**1997 Account Manager**
**NPC analyst**

**Notes:**
At the end of the month, packages will be mailed to these 1,100 companies, and more that 7,000 “M: companies as well.

You can see it under tab [1] in your folder.

Today’s agenda focuses on what you’ll be asked to do and why its important.

Tomorrow we’ll be here again -- for brief cross-training to familiarize you with some of the resources you will use and the concepts (like how to spell MCD and SSSD) that you will need to be familiar with.

Probably the most important thing you have right now is the list of companies assigned to you.  We’ve tried to make it as useful as possible, providing response information from the 1997 census as well as from the 2001 and 2000 report of organization..

You will get more information in a company folder for each company

## “My Buddy”

**Words**
- words
- words

**Notes:**
Possibly one of the most useful elements of th epage is the name and phone number of your “buddy”

To help you prepare for the census we have paired account managers from CSD, EPCD, MCD, and SSSD