# Presentation: 154983

## Intelligent Transportation Systems:  Capturing Transportation’s Imagination through Technology

- Shelley Row
- Director, ITS Joint Program Office
- Research and Innovative Technology Administration
- U.S. Department of Transportation

**Notes:**
Every session attendee should have a packet.  Packets contain:

A one-pager on each of the 9 ITS Initiatives
Four leaflets discussing four congestion-battling strategies: ITS for:
Traffic incident management
Traveler information
Work zones
Traffic signal control
Four fliers, showcasing what’s new:
Congestion Initiative leaflets (available online)
ITS Information Subscription Service (sign up today!)
Merger of Systems Engineering and ITS Lessons Learned Knowledge Resource (available online)
Parking management cross-cutting study (available online)

## Previous World

## Current World

##  Trends

- Growing Congestion
- Stagnant Safety
- Limited Public Resources
- Ever-growing expectations for instant information
- Explosion of Technology

## Growing Congestion

**103% increase**

**55% increase**

**21% increase**

**Source**: *National Strategy to Reduce Congestion on America’s Transportation Network* (2005)

**Notes:**
Rush Hour Travel Time/Free Flow Travel Time is the Congestion Ratio.

## Stagnant Safety

- Highway fatalities in 2005 are the highest since 1990.
- The fatality rate is no longer declining.

**44,599**

**43,443***

**2.08**

**1.45**

*** NHTSA FARS-- 8/2006**

**Source**: NHTSA’s National Center for Statistics and Analysis

## Limited Public Resources

**Source**: *U.S. Chamber Funding Highway and Public Transportation Study* (2005)

## Slow Pace of Deployment

- Freeways and transit have moderate ITS deployment.
- Deployment on arterials is less.

**Source**: ITS Deployment Statistics Database (www.itsdeployment.its.dot.gov)

## Slow Pace of Deployment

- At the present rate, full deployment will not be achieved for years.
- Not until **2035** in freeways, **2019** in transit

**Source**: ITS Deployment Statistics Database (www.itsdeployment.its.dot.gov)

**Freeway Miles with Real-Time**

**Data Collection**

**Fixed Route Vehicles Equipped**

**with AVL**

**Notes:**
28 years to achieve full deployment in freeways.
12 years to achieve full deployment in transit.

## And Yet, Our Vision Is To

- Manage and operate the transportation system more efficiently for:
- Congestion Relief
- Improved Safety
- Increased Productivity

## Explosion of Information Technology

**Source**: Gary Grube, Motorola (2007)

**Number of Devices in Use Today, Worldwide**

## Growing Expectations for Connectivity

- What Consumers Experience
- Connectivity all times, every where
- Streaming video on cell phones
- What Transportation Has

## We Need a Foundation Layer of Technology for System Monitoring

- Technology provides data for *visibility* of the network
- Data needs to be:
- Multimodal
- Pervasive
- Accurate
- Reliable
- Data collection needs to be:
- Sustainable
- Socially acceptable

## With Data, We Have Performance Measures

- We need a suite of performance measures that are meaningful:
- Nationally
- Locally
- Regionally
- Publicly
- Usable for day-to-day management

## With Performance Measures, We Can Manage

- We need a suite of management options:
- Construction
- Congestion pricing
- Traveler information
- Enforcement (including automated)
- Signal timing
- Incident management
- Freeway and arterial management
- Transit
- Speed management

**Notes:**
There’s no silver bullet.
There’s silver buckshot.

## Partnerships

- Traditional partnerships
- Private sector partnerships
- In-vehicle safety
- In-vehicle navigation
- Information service providers
- Data collection
- Data dissemination

## The Role of ITS

- Technology can provide **visibility**.
- Technology can facilitate **performance measures**.
- Technology can facilitate **management tools**.
- Technology can provide **safety**.
- Technology can provide **customer choice**.

***Capturing Transportation’s Imagination through Technology***

**Notes:**
Technology can facilitate planning, too.

## The Role of the ITS JPO

- Provide funding for high-risk, high-value R&D
- Catalyze private sector markets
- Ensure public applications are available
- Convene gatherings among diverse groups
- Gather and disseminate technical information
- Advocate for ITS

***Capturing Transportation’s Imagination through Technology***

## ITS Joint Program Office

- Ensures Public Good
- Reduce Congestion
- Improve Safety

** ****Private Sector Sandbox Enables Creativity**

## ITS Major Initiatives

**Integrated Vehicle-**
**Based Safety Systems**
**Cooperative **
**Intersection **
**Collision Avoidance **
**Systems **
**Next Generation 911**

- Safety

**Congestion Initiative**
**Integrated Corridor**
**Management Systems**
**Mobility Services for **
**All Americans**
**Clarus **
**Emergency **
**Transportation**
**Operations**

- Mobility

**Electronic**
**Freight Management**

- Global Connectivity

- Crosscutting:
**Vehicle Infrastructure**
**Integration**

## Technology to Gather Data

**Vehicle Infrastructure Integration Program**
- Nationwide communications platform connecting roadways to vehicles, and vehicles to other vehicles.
**Clarus**
- Nationwide road weather observation network and forecasting system

**Notes:**
Feb 9-10 in San Francisco there will be an public meeting to discuss Applications, Technical Approach, Deployment approach, and Policy issues – e.g.  privacy;  this meeting will be followed up with later workshops on individual, more focused subjects

Auto Companies have formed the VII Consortium non-profit Corp..... 

Requirements based on Use Cases documented, Deployment analysis underway

VII Web Site will be activated on Jan 26th which will widen the reach of the initiative and involve a larger community.

Preliminary VII technical architecture has been completed

ASTM has developed a standard for the application layer and the FCC has made a ruling that any DSRC user must comply with the ASTM standard

## Technology to Link People & Processes

**Mobility Services for All Americans**
- Linking human service transportation providers to reduce duplication, simplify access and increase efficiency
**Next Generation 911**
- Sharing emergency information in a variety of formats to diverse stakeholders
**Electronic Freight Management**
- Providing access and linkage to shipment information throughout the supply chain partners in real-time

**Notes:**
Feb 9-10 in San Francisco there will be an public meeting to discuss Applications, Technical Approach, Deployment approach, and Policy issues – e.g.  privacy;  this meeting will be followed up with later workshops on individual, more focused subjects

Auto Companies have formed the VII Consortium non-profit Corp..... 

Requirements based on Use Cases documented, Deployment analysis underway

VII Web Site will be activated on Jan 26th which will widen the reach of the initiative and involve a larger community.

Preliminary VII technical architecture has been completed

ASTM has developed a standard for the application layer and the FCC has made a ruling that any DSRC user must comply with the ASTM standard

## Technology to Provide Safety & Mobility Services

**Vehicle Infrastructure Integration Program**
**Cooperative Intersection Collision Avoidance Systems**
- Using the VII network, provide collision avoidance technologies on the vehicle
**Integrated Corridor Management**
- Providing integrated management of freeways, arterials, transit, management lanes, and parking within a corridor
**Integrated Vehicle Based Safety Systems**
- Basic research on integrated driver assistance systems for crash avoidance

**Notes:**
Feb 9-10 in San Francisco there will be an public meeting to discuss Applications, Technical Approach, Deployment approach, and Policy issues – e.g.  privacy;  this meeting will be followed up with later workshops on individual, more focused subjects

Auto Companies have formed the VII Consortium non-profit Corp..... 

Requirements based on Use Cases documented, Deployment analysis underway

VII Web Site will be activated on Jan 26th which will widen the reach of the initiative and involve a larger community.

Preliminary VII technical architecture has been completed

ASTM has developed a standard for the application layer and the FCC has made a ruling that any DSRC user must comply with the ASTM standard

## Technology Transfer

**Information Dissemination**
**Professional Capacity Building**
**Architecture & Standards **
***National ITS Architecture Version 6.0***
**Benefits & Costs, Lessons Learned, Deployment Statistics**

**Notes:**
Feb 9-10 in San Francisco there will be an public meeting to discuss Applications, Technical Approach, Deployment approach, and Policy issues – e.g.  privacy;  this meeting will be followed up with later workshops on individual, more focused subjects

Auto Companies have formed the VII Consortium non-profit Corp..... 

Requirements based on Use Cases documented, Deployment analysis underway

VII Web Site will be activated on Jan 26th which will widen the reach of the initiative and involve a larger community.

Preliminary VII technical architecture has been completed

ASTM has developed a standard for the application layer and the FCC has made a ruling that any DSRC user must comply with the ASTM standard

## USDOT ITS Program

**Researching the application of technology to transportation issues**
**Technology for system monitoring**
**Technology for measuring performance**
**Technology for managing**
**Public/private partnerships**

***Capturing Transportation’s Imagination through Technology***

**Notes:**
Feb 9-10 in San Francisco there will be an public meeting to discuss Applications, Technical Approach, Deployment approach, and Policy issues – e.g.  privacy;  this meeting will be followed up with later workshops on individual, more focused subjects

Auto Companies have formed the VII Consortium non-profit Corp..... 

Requirements based on Use Cases documented, Deployment analysis underway

VII Web Site will be activated on Jan 26th which will widen the reach of the initiative and involve a larger community.

Preliminary VII technical architecture has been completed

ASTM has developed a standard for the application layer and the FCC has made a ruling that any DSRC user must comply with the ASTM standard

## Technology Explosion

- The device is not in travelers’ cars; it’s in their **hands**.

**Source**: Presentation to the International Consumer Electronics Show (2007)