# Presentation: 135735

## Web Governance

**at the**
**U. S. Department of Housing and Urban Development**
**Candi Harrison**
**Departmental Web Manager for **
**Field Operations**
**September 2005**

## Key Objectives

**Involve everyone who needs to be involved to make sure we’re successful**
**Ensure top level buy-in**
**Make sure everyone knows the rules and plays by them**

**Key Objectives**

## Factors for Success

**Organization**
**Documentation**
**Training**
**Communication **
**Accountability**

**Factors for Success**

## Factor 1:  Commitment of 

**  ****Special projects staff**
**  ****Deputy Secretary**
**  ****Critical event:  Web Management Task Force (2000)  **
**   ****Mandated by Deputy Secretary**
**   ****Objective:  institutionalize web management at HUD**

**Factor 1:  Commitment of **
**Top Officials**

## Factor 1:  Commitment of 

**  ****Interviewed web managers in govt agencies and private sector**
**  ****4 major recommendations **
**  ****All adopted by Deputy Secretary **

**Factor 1:  Commitment of **
**Top Officials**

## What Happened to Task Force Recommendations?

** ****Completed**
**Hire/train full-time web content managers**
**Completed in Field, some HQ offices**
**Designate “Chief Web Officer” in the CIO **
**Didn’t happen...yet**
**4.****  Educate managers about E-Government**
** ****All the time!**

**What Happened to Task Force Recommendations?**

## Factor 2:  Organization

**  ****Dep Sec - chief management officer**
**  ****CIO, Public Affairs, Procurement Officer**
**  ****Web Team is part of Dep Sec’s staff **
**  ****Authority needed to be successful**
**  ****Web Team “directs, trains, guides” web managers**
**  ****Web managers classified “management analysts”**
**  ****Consultants, writer-editors, teachers, marketers, advocates for citizens, entrepreneurs**

**Factor 2:  Organization**

## Factor 2:  Organization

**  ****Points of contact in every major organization**
**  ****Grass roots – very important**
**  ****Carry info up and down the chain**
**  ****More than 100 across the Department**

**Factor 2:  Organization**

** **

- Deputy Secretary

- Director, Office of Departmental Operations and Coordination
- Departmental Web Team (6)

- Asst Secretary for Public Affairs

- Chief Procurement Officer

- Asst Secretary for Administration

- CIO

- Tech support contractors

- Asst Deputy Secretary for Field Policy and Management

- Asst Secretaries (12)

- Regional Directors (10)
- Regional Public Affairs Officers (10)

- Headquarters Web Managers (12)

- Headquarters Web Coordinators
- (about 30)

- Regional Web Managers (10)

- Field Web Coordinators (about 80)

**Total number of people in HUD’s governance structure:**  **175**

##             	     Factor 3:  Documentation

**  **
**Policies (issued by Dep Sec)**
**Documents organization, relationships, overarching rules**
**Publication procedures/style guide**
**Rules for putting something on the web**
**Management operating procedures**
**Roles, controls, and rules for functions such as  marketing, email, etc. **
**See: http://www.hud.gov/library/bookshelf15**

## http://www.hud.gov/library/bookshelf15

**http://www.hud.gov/library/bookshelf15**

## Factor 4:  Training

-   **Web manager meetings **
**  ****2-3 per year**
**  ****Bring in experts**
**  ****Weekly conference calls **
**  ****Routine team projects, HQ and field**
**  “****Webwise” – internal newsletter **
**  “****Web Management” - intranet and Internet**
**  ****Forum – calls, workshops, task groups**

**Factor 4:  Training**

## Factor 5:  Communication

-   **Briefings at Dep Sec’s management meetings**
**  “****State of the Web” published annually**
**  ****Memos/email to/from Dep Sec about web achievements**
**  ****Routine meetings with Public Affairs and CIO**
**  ****Updates to Regional Directors, Field Office Managers**
**  ****Tell the story - success begets success**

**Factor 5:  Communication**

## Factor 6:  Accountability

-   **Top managers must certify content quarterly **
**  ****In writing, to Dep Sec**
**  ****Causes thousands of fixes every quarter**
**  ****Web management performance reviewed in annual Quality Management Reviews of HUD offices**
**  ****Web requirements for all managers in annual Management Plan**

**Factor 6:  Accountability**

## Governance Challenges

-   **Changing administrations/changing players means constant educating**
**  ****Balancing “mission” and “message”**
**  ****Times are tight – Web Managers get pulled into “other duties as assigned”**
**  ****Avoiding “lone ranger syndrome” **
**  ****HUD is part of larger government web presence**
**  ****Collaborate – don’t duplicate **

**Governance Challenges**