# Presentation: 167786

## Building a Coalition:	

- From the Ground Up

## Today’s agenda

- Set the stage
- Define what a coalition is
- Discuss how to build a coalition
- Conduct a stakeholder analysis
- Discuss how to evaluate a coalition
- Troubleshoot/coalition assessment
- Discuss how to develop leadership
- Review useful tools

## Center for the Application of Prevention Technologies

- 763-427-5310 or 1-800-782-1878

## Regional Map

## Slide 5

## What is a coalition?

- Small group activity
- What is the difference between a coalition for collaboration or policy change?
- Is a coalition an organization or a strategy?

## Big picture questions

- Why are you doing this?
- What is your vision for your community?
- What are you trying to accomplish or change?
- State the big picture in a single sentence... “We are going to ___by___.”

## Ask more specific questions

- What are your assumptions about how to achieve your vision?
- What are your funder’s underlying assumptions about how you should operate?
- What is the history of work being done in this area?
- What does the scientific research say about your assumptions?

## What is the best way to accomplish your goal?  What model should we use?

- Form an organization?
- Get an existing organization to do it?
- Have your organization do it?
- Build and form partnerships?
- Start a task force?
- Form a coalition?

## Characteristics of collaborative organizations

**	****Coalition** is a union of people and organizations working to influence outcomes on a specific problem.  Coalitions are useful for accomplishing goals that reach beyond the capacity of any individual member organization.

## Characteristics of collaborative organizations

**	****Advisory committees** respond to organizations or programs by providing suggestions and technical assistance.

## Characteristics of collaborative organizations

**	****Networks** are loose-knit groups formed for the purpose of resource and information sharing.

## Characteristics of collaborative organizations

**	****Task Forces** work together to accomplish a specific series of activities at the request of an overseeing body.

## There are other types of collaborative organizations

- Commissions
- Consortia
- Alliances

## Form a coalition?

- Do we need a coalition?
- Do we want a coalition?
- Are we already coalition?
- Is a coalition the best way to accomplish our mission?
- Do our funders say we _must_ have a coalition?

## Do we want to form a coalition?If the answer is yes = Genesis

- Genesis

- Growth

- Evaluation

- Outcomes

- Activities

- Maturation

- Full Speed Ahead

## Coalition leadership

- Who should lead the coalitions?
- Who is the best convener?
- Are staff the right leaders?
- Should leadership come from within the Coalition?

## Questions to ask

- Do we want to invite everyone to the table, then achieve consensus?
- Do we want to get our goal, then recruit people who believe in our goal?

## Which side of the problem?

-      _Supply_
- Access
- Availability
- Providers

-      _Demand_
- Use
- Norms
- Individual decisions

## What type of approach?

-         _Individual_
- Change individual behavior
- Programs focus on individual decision making changes

-         _Environmental_
- Change community environment
- Programs focus on community level changes

## Form a coalition logic model

- Individual

- Environment

- Supply

- Individual

- Environment

- Demand

- What are you trying to accomplish?

## Coalition Strategies

-      _Individual_
- Knowledge
- Attitudes
- Behaviors
- Skills
- Resources

-         _Environmental_
- Policy level changes
- Social norms changes
- Enforcement efforts
- Technology changes

## Continue with your logic model

- Supply

- Demand

- Curriculum

- Health Care
- Counseling

- Education

- Resources

- Training

- Skills

- Individual

- Advocacy

- Awareness

- Policy

- Commercial

- Social

- Enforcement

- Environment

- What

- Why

## Form a coalition logic model - activity

- Individual

- Environment

- Supply

- Individual

- Environment

- Demand

-  What are you trying to accomplish?

## Managing Complex Change

## Growth

- Develop your mission
- Clearly state your purpose!!!
- Who do you want in your coalition?
- What is the structure/decision making process for the coalition?
- Who has the power to give you what you need - External & Internal?
- Conducting self-interest assessments
- One-on one meetings
- Ask!

## Ways to engage the Health Care Community

- Invite them
- Allow them to define their role
- Describe impact on patient’s health
- Conduct screening and referral
- Utilize public relations
- Assist with policy/legislative affairs
- Utilize data
- Move up stream

- 8

## Maturation

- Building relationships
- Developing leaders
- Conducting trainings
- Establishing “buy in” / Building consensus
- Planning interventions
- Developing your message

## What makes a meeting succeed?

**             **_**Bad**_
- Late start/late end
- Unclear agenda
- Poor handling of new members
- Bad attitudes

_**Success**_
- Start and end on time
- Clear agenda distributed in advance
- Inform new members of what to expect, make introductions
- Expectations

## What makes a meeting succeed?

- Uncomfortable environment
- Not accessible location
- One-way communication
- All discussion-no decisions
- No minutes
- No refreshments

- Good room set up
- Make it easy for participants to attend
- All opinions shared
- Good facilitator
- Good/timely communication
- Refreshments!

_**Success**_

_**Bad**_

## Practices of Exemplary Leadership

- Challenging the process
- Inspiring a shared vision
- Enabling others to act
- Modeling the way
- Encouraging the heart

- 5

## Challenging the process

- Seeks challenging opportunities
- Looks outside organization to ways to improve
- Takes initiative to overcome obstacles
- Experiments and takes risks
- Asks “what can we learn?”

## Inspiring a shared vision

- Speaks with conviction about meaning of work
- Describes compelling image of future
- Appeals to others to share dream of future
- Shows others how their interests can be realized
- Is enthusiastic and positive about future

## Enabling others to act

- Treats people with dignity and respect
- Lets people choose how to do their work
- Ensures that people grow in their jobs
- Listens to diverse points of view
- Supports other people’s decisions
- Develops cooperative relationships

## Modeling the way

- Follows through on promises and commitments
- Ensures that goals, plans, milestones are set
- Makes progress toward goals one step at a time
- Clarifies his/her philosophy of leadership
- Ensures that people adhere to agreed-on standards

## Encouraging the heart

- Praises people for a job well done
- Creatively rewards people for their contributions
- Recognizes people for commitment to shared values
- Finds ways to celebrate accomplishments
- Gives team members appreciation and support
- Expresses confidence in people’s abilities

## Ways to encourage the heart

- Set clear expectations / restate goal
- Expect the best
- Personalize the recognition
- Tell the story
- Celebrate together

## Full speed ahead

- Moving forward with all activities
- Implementing communications plan
- Activating coalition members
- Delegating
- Coordinating activities
- Receiving benefits from relationships

## Outcomes

- Did you get what you wanted? Full victory? Partial victory? What did you win?
- Share and assign credit
- Ensure documentation
- Celebrate success
- Provide recognition

## It is amazing what you can accomplish if you do not care who gets the credit.

- Harry S. Truman

## Evaluation

- 	The systematic collection of information about program activities, characteristics, and outcomes for use to reduce uncertainly, improve effectiveness, and make decisions.

## Evaluation framework

**Contextual Environment**

**PARTNERSHIP**

**Characteristics**

**Capacity**

**Community Actions**
**& Prevention Activities**

**Immediate Process**
**&**
**Activity Outcomes**

**Substance Abuse-**
**Related Outcomes**

**Community**
**Outcomes**

**Reduced **
**Substance**
**Abuse**
** ****Behavior**

## Evaluation Framework

- Goals
- Intermediate Outcomes
- Immediate Outcomes
- Activities

## Sample Evaluation Framework

- Education - reduce youth’s desire  to use tobacco

- Policy - increase enforcement and administrative penalties

- Supply - reduce youth access

- Reduce youth’s desire to use tobacco

- Goal:  Reduce youth tobacco use by 10%

- Education - reduce the number of retailers who sell tobacco to minors

- Policy - reduce advertisements to youth

- Education about laws

- Tobacco placement in stores

- Increase carding

- Sports Advertising
- Placement

- Increase
- License fee

- Increase
- Compliance checking

- Peer
- education

- Classroom
- education

- Reduce
- Magazine Ads

## Planning programs
Monitoring implementation or programs
Improving programs
Advancing knowledge

- Monitoring implementation or programs
- Improving programs
- Advancing knowledge

- Evaluation strategies are used for:

## Evaluation

- What questions do you want to answer?
- What lessons did we learn?
- How did our partnerships work?
- What adjustments are needed?
- Are we following our goals and mission?
- What worked? What didn’t?
- Should we keep doing this?  Is it needed?

## Framework for coalition evaluations

- Engage stakeholders
- Describe the program
- Focus the evaluation design
- Gather credible evidence
- Justify conclusions
- Ensure use of findings and share lessons learned

## Choosing appropriate methods

- What is the purpose of the evaluation?
- Who is the information for?
- Who will use the findings?
- What kinds of information are needed?
- What resources are available?

## Evaluation action plan

- 			                                Methods		          Interpretation &
- 	                                     Information      Source of         of Data		          Dissemination
-                    Questions	     Required       Information	 Collection     Analysis	        of Results

## Should we keep doing this?If the answer is yes = Genesis

- Genesis

- Growth

- Evaluation

- Outcomes

- Activities

- Maturation

- Full Speed Ahead

## Elements of successful coalitions

- Mission statement that is shared
- Understanding your community
- Clear strategic plan
- Organizational structure
- Diversified and relevant funding
- Strong leadership
- Contributions by volunteers

## Elements of successful coalitions

- Representative membership
- Access to community leaders or decision-makers
- Meet the needs of the members
- Commitment and energy
- Willingness to change to achieve results
- Make it easy for members to attend meetings and help