# Presentation: 672348

## OUTLINE OF PRESENTATION

- Background on ARKids First
- Chronology of Program Design and Implementation
- Monitoring Impacts

## 	ARKids First Uses HCFA Waiver to Offer Medical 	Care to More Than 120,000 Arkansas Children 	Estimated to Be Without Health Insurance
Program initiated with $44 million (federal and state)
Arkansas Department of Human Services raised Medicaid eligibility level to 200% of FPL for ARKids First

- Program initiated with $44 million (federal and state)
- Arkansas Department of Human Services raised Medicaid eligibility level to 200% of FPL for ARKids First

**ARKIDS FIRST**

## ARKIDS FIRST (cont.)

- Projection is toEnroll 55,000 Children from September 1997 to September 1998
- Program based on premise that working families in Arkansas are entitled to same type of Medicaid benefits that traditional Medicaid recipients have received

## Day Care Announcement
Heavy Media Coverage
Crayon as Centerpiece

- Heavy Media Coverage
- Crayon as Centerpiece

- MARCH ‘97

## Phone Number on All Materials
Writing RFP
Putting Internet System in Place

- Writing RFP
- Putting Internet System in Place

- APRIL ‘97

## ARKIDS FIRST INTERNET SYSTEM

- Contract With EDS to Build a “Boiler Room” to Intake Calls About ARKids First; Five Operators Loading Address and Demographic Information From Caller
- Mailing Label Generated and Application and Brochure Sent Back to Caller
- Steps Taken to Make Web Page Truly Interactive Vehicle As Opposed to Mere Information Tool

## News Coverage Generating Calls
Postcard Created for Short Term

- Postcard Created for Short Term

- MAY ‘97

## Advertising Agency in Place
Budget Is Set ($550,000 for Outreach)
Creating “Non-Government” Looking Campaign

- Budget Is Set ($550,000 for Outreach)
- Creating “Non-Government” Looking Campaign

- JUNE ‘97

## Kick Off Event at State Capitol
Bused in Children
Governor on Centerpiece
Heavy Media Coverage
Fast Food Company Joins Campaign

- Kick Off Event at State Capitol
- Bused in Children
- Governor on Centerpiece
- Heavy Media Coverage
- Fast Food Company Joins Campaign

## SEPTEMBER ‘97 (cont.)

- Focus on Larger Health Care Issues
- Human Stories to Tell Overall Story
- Statewide Newspaper Insert

## OCTOBER/NOVEMBER ‘97

- 130 Calls Per Day
- Information from Web Page
- Mailing Label Created by EDS

## MARCH ‘98

- More Than 17,000 Children Enrolled
- Radio Interviews in Small Towns

## APRIL ‘98

- Working on Small Market Cable TV Special

## TRACKING ISSUES

- Overlay County Enrollee Maps With TV Buy Maps
- Overlay Radio Vs. Television Areas
- Study Demographic Information Callers Give Us
- Step Up Efforts in Weak Areas in Second Year
- ConnectCare Relationship to ARKids First

## TRACKING ISSUES (cont.)

- Far Lower Than Expected
- Now Studying Why Number Is Low
- People May Need More Information About How to Use ARKids First Once Enrolled

## THE FUTURE

- Campaign Will Eventually Put Itself Out of Business
- Showcase This Program As Something Different
- Take Away the Medicaid/Welfare Stigma
- How Will We Pay for This in Future?

## THE QUESTION?

- We have to do a better job telling taxpayers and legislators what we do and how we spend our money