# Presentation: 307260

## Texas Statewide Transportation Air Quality Public Education and Outreach Program

**Brian Bochner**
**Texas Transportation Institute**

**Notes:**
Slide description: Opening slide of Drive Clean Across Texas presentation – Slide 1 of 29

Welcome remarks...

Today, I would like to visit with you about a problem that we in Texas are all facing as well as offer some solutions about how to make it better. 

## Critical Areas

**  ****Houston/Galveston**
**  ****Dallas/Fort Worth**
**  ****Beaumont/Port Arthur**
**  ****El Paso**
_**Early Action Compact Areas**_
**  ****Austin**
**  ****San Antonio**
**  ****Tyler/Longview**
_**Near Nonattainment Areas**_
**  ****Corpus Christi**
**  ****Victoria**

**Notes:**
Slide description: Nonattainment, early action compact, and near non-attainment areas – Slide 7 of 29
Our ultimate goal is to free Texas from air pollution, but there are currently nine areas that are of particular concern. 

The nonattainment areas (meaning these areas do not meet federal air quality standards) are:
 Houston/Galveston
 Dallas/Fort Worth
 Beaumont/Port Arthur
 El Paso
The early action compact areas (areas that have committed to reduce emissions in return for delayed nonattainment designation if air quality should not meet federal standards) are:
 Austin
 San Antonio
 Tyler/Longview
The near nonattainment areas are:
Corpus Christi
Victoria
Aside from health risks, we also risk losing federal transportation funding if our air is not cleaned up. Without this funding, our traffic congestion problems could get worse. This, in turn, could affect our economic prosperity by limiting efforts to bring new business to Texas.
So what can we do to reverse this problem???

## Problem and Challenge

**Motivate change in behavior**
**Businesses**
**Agencies and groups**
**Decision makers**
**Individuals**

## Why Should We Do This?

**  ****For our health**
**  ****For our mobility**
**  ****For our prosperity**

**Notes:**
Why should we do this?

By advancing the cause of air quality problem in Texas, Texans can only enjoy better health, mobility and prosperity in the long-run.
Without playing a part in this, future generations will be harmed of the life we know today.
We should do this for many reasons ... for our health, for our mobility, for our prosperity. Most of all, we should do it for our future.

## Solution

**Notes:**
Slide description: Solution--Drive Clean Across Texas – Slide 8 of 29

Drive Clean Across Texas offers solutions for cleaning up our air.

## Mission

** ****Create an awareness of the air quality problem**
** ****Motivate people to make clean air choices**
** ****Reduce mobile source emissions statewide**

**Notes:**
Slide description: Mission – Slide 9 of 29
The mission of Drive Clean Across Texas is to:
 Create awareness of the air quality problem
 Motivate people to make clean air choices
 Reduce motor source emissions statewide

## We’re all  in this together

**Notes:**
Slide 18 – We’re all in this together 

  Each group -- individuals, business, government agencies, and community groups can and must play a role in cleaning up the air in Texas.
  We need everyone to spread the message and advance this cause. 

## Drive Clean Across Texas

**Simple changes in our driving behavior**
**    ****can make a big difference**

**Notes:**
Slide description: Drive Clean Across Texas – Slide 10 of 29

Drive Clean Across Texas was created to help address our air pollution problem. It is the nation’s first public outreach and education campaign designed to raise awareness and inspire changes in driving behavior.

The focus of the campaign is primarily mobile source pollution and the simple changes that we can make in the way we use our vehicles that will help clean up the air.

## What each Texan can do

**  ****Maintain your car or truck**
**  ****Drive less**
**  ****Slow down**
**  ****Drive a cleaner car or truck**
**  ****Don’t idle **

**Notes:**
What each Texan can do
Maintain your car or truck
Don’t idle
Drive less
Slow down
Drive a cleaner car or truck

## Maintain your vehicle.

**Keep the engine well maintained**
**Keep tires properly inflated**
**Refuel late in the day**
**Don’t top off gas tank**
**Seal gas cap tightly**
**Have car and emissions **
**     ****inspected regularly**

**Notes:**
Slide description: Maintain your vehicle – Slide 12 of 29

 Keep your car engine well maintained – have oil changes on-time, maintain lower exhaust emissions.
 Keep tires properly inflated – not only will you save a little gas, your tires will last longer, too.
 Refuel late in the day – hot temperatures and sunlight react with gas fumes to produce ozone; you’ll produce less if you fill your tank late in the day. 
 Don’t top off the tank – when the pump shuts off, don’t fill up any more, because the fumes escape into the air.
 Seal the gas cap tightly – this allows fewer emissions to escape your gas tank.
 Have your car and emissions inspected – cities such as Dallas & Houston will have mandatory emissions testing.

## Paid Media

**TV**
**Radio**
**Outdoor**
**Print**

## Spreading the Word – Radio

**Notes:**
Slide description: Spreading the word-Radio – Slide 17 of 29

... includes radio, television and printed public service announcements.

## More Radio...

***Today’s Texas Clean Air Minute***

**Notes:**
Slide description: More radio... – Slide 18 of 29

News releases and public service announcements sent to radio, television and newspaper offer another excellent way of reaching a wide audience with the clean air messages.  Here is another example of a daily, one-minute radio spot.

(Click icon to play.)

## Spreading the Word – Television

**Notes:**
Slide description: Spreading the Word—Television – Slide 19 of 29

And here is a 30-second Drive Clean Across Texas TV spot... (click in black area to play the PSA.)

## Spreading the Word – Outdoor &  Print 

**Notes:**
Slide description: Spreading the word-Print – Slide 20 of 29

On the left are samples of outdoor advertising or billboards that were used early in the campaign... along with more recent public service announcements in a poster format.

## Spreading the Word — Print Ads

## Public Education

**Media relations**
**K-12 educational curriculum for schools**
**Support for 9 local programs**
**Website**
**Brochures**
**Posters**
**Presentations**
**Work sessions **

## Spreading the Word—Public Outreach

**Trade Show Exhibit Booth**

**Notes:**
Slide description: Public Outreach – Slide 21 of 29

DCAT staff attend a number of trade show and conferences each year, exhibiting a complete booth display.   Representatives are available to speak at these events.

## Spreading the Word — Internet

**www.drivecleanacrosstexas.org**

**Notes:**
Slide description: Campaign Website – Slide 22 of 29

In addition to advertising, other public education tools include the Drive Clean Across Texas web site at www.drivecleanacrosstexas.org...

## K-12 Curriculum Materials

##  Spreading the Word — Teachers and Kids    Grades K-5	

**Notes:**
Slide description: Educational Material, K-5 – Slide 24 of 29

For younger children (K-5), here is a short clip from the Clean Air Crew video.

(Click in black area to play clip from the video.)

##  Spreading the Word — Teachers and Kids    Grades 6-8

**What is air pollution?**
**Transportation and air pollution:  impacts and consequences**
**Automania: driving clean today**
**We have to breathe this air:  alternative vehicles can make a difference**

**Notes:**
Slide description: Educational Material, 6-8 – Slide 25 of 29

For grades 6-8, lessons include:
 What is air pollution?
 Impacts and consequences of transportation and air pollution
 Driving clean today
 How alternative vehicles can make a difference

##  Spreading the Word—Adults, Teachers, and Kids Grades 9-12

**Also:**
**Curriculum **
**Video news releases**
**Gov. Perry’s campaign message**

**Notes:**
Slide description: Educational Material, 9-12 – Slide 26 of 29

A perfect presentation for high school students, drivers’ education classes or adult meetings is “The Blue Skies of Texas” video. This 11-minute video explains many of the causes and consequences of air pollution in Texas. It helps educate students and citizens about the small things that each of us can do every day to help clean up our air. And for students, a quiz and answer key are available online to help reinforce retention.

## Spreading the Word —Local Bill Inserts

## Texas, Our Texas

- Boldest!

- Grandest!

- Cleanest?

**Notes:**
Texas, Our Texas

  Remember the words to our state song, Texas, Our Texas ... Boldest and Grandest ... The question and challenge we face is now is, “Can we also be the Cleanest?”
  We have a big problem, and you’re a big part of the solution.

## Working together, we can clean up our air.

**Notes:**
Slide description: Working together, we can clean up our air. – Slide 27 of 29

By working together, we can clean up our air. It requires everyone’s commitment, from drivers to businesses to government, but with our combined effort, it can be done.

So please remember to:
 Maintain your vehicle.
 Drive less by combining errands.
 Buy a cleaner vehicle.
 Drive the speed limit.
 And don’t idle unless it’s absolutely necessary.

## Awareness of the Campaign: 2003 and 2005

|  | 2003 | 2005 |
| --- | --- | --- |
| Yes, heard of a campaign | 	23.7% | 26.6% |
| Yes, heard of DCAT (prompted) | 	25.6% | 32.4% |
| No awareness (with prompt) | 	74.3% | 67.6% |

**Notes:**
Awareness of DCAT is up
2003-2005 difference not statistically significant, but all indicators are in same direction.
This gives us more confidence that the change is real.
In contrast to 2003, awareness was more even distributed within demographic groupings, even though men, mature Texans (over 25), and those toward the upper ranges of income and education were more likely to report they had heard of the campaign. 
Improvements in recognition of DCAT were greatest for women, the young  and those at the lower ranges of income and education. 

## Sources of Information about the Campaign

|  | 2003 | 2005 |
| --- | --- | --- |
| Billboards | 19.9% | 16.6% |
| Radio | 30.1% | 30.5% |
| Television | 68.1% | 69.2% |
| Internet website | 4.2% | 0.9% |
| Newspapers | 19.6% | 15.1% |

**Where or how did you hear of the *****Drive Clean Across Texas***** campaign?**

**Notes:**
TV and radio stand out as sources of information for all groups.
TV seems especially effective
Radio cannot be ignored as an important source of information for the young (18-25) and those with more education. 
Males were also more likely than women to recall radio.
Those in near nonattainment cities especially more likely to recall TV- consistent with more TV spots in the smaller markets.
Respondents in attainment areas name the same types of sources, emphasizing the fact that attainment areas are also consumers of media from the large metropolitan areas of Texas.

## Effectiveness of the CampaignSelf-Reported Behaviors Among Those Who Were Aware and Extrapolation to Larger Population

|  | 2003 |  | 2005 |  |
| --- | --- | --- | --- | --- |
|  | Sample Aware | Larger Population | Sample Aware | Larger Population |
| Maintain vehicles | 12.7% | 2.6% | 59.8% | 18.2% |
| Drive less | 9.6% | 2.0% | 72.8% | 22.4% |
| Buy “cleaner” vehicles | 3.0% | 0.6% | Not asked |  |
| Drive the speed limit | 6.0% | 1.2% | 30.8% | 9.5% |
| Don’t idle | 1.2% | 0.2% | 48.9% | 15.8% |
| Made one or more changes | 25.0% | 5.2% | 69.5% | 21.4% |
| Reported no change | 75% | 94.8% | 29.3% | 78.6% |

- Effectiveness of the CampaignSelf-Reported Behaviors Among Those Who Were Aware and Extrapolation to Larger Population

**What did you do differently because of the *****Drive Clean Across Texas***** campaign?**

- 

**Notes:**
Some of the largest changes shown for behaviors.
Driving the speed limit was the only recommendation that wasn’t reported by over 40% of respondents and is consistent with other reports of compliance with speed limits.
No change was reported by the majority of respondents, but there was a significant decline in this figure 2003-2005.
About 20% of respondents reported making all 4 changes as a result of DCAT

## 2005
	19%    - attitude change as result of DCAT
	21.4% - change in travel choices
2003
	14.0% - attitude change
	  5.2% - change in travel choices

**	****19%    - attitude change as result of DCAT**
**	****21.4% - change in travel choices**
**2003**
**	****14.0% - attitude change**
**	****  ****5.2% - change in travel choices**

- Effectiveness of the Campaign

**Extrapolations to Texans From Survey Findings**

**Notes:**
If the survey responses are generalized to the larger Texas population, there are:
Larger changes in behavior than in attitudes
This indicates to us that changes in attitudes reported in 2003 may have resulted in changes in behavior by 2005
There is always some lag between attitude change and behavior change

## Drive Clean Across Texas is Sponsored by:

**  **

**Texas Department of Public Safety**
**Texas Department of Health**
**U.S. Environmental Protection Agency**
**Local Clean Air Programs**

- Supporters:

**Federal Highway **
**Administration**

**Notes:**
Slide description: Sponsors/co-sponsors – Slide 28 of 29

The Drive Clean Across Texas campaign is sponsored by:
 The Texas Department of Transportation
 The Federal Highway Administration
 The Texas Commission on Environmental Quality

These agencies lead the effort and provide funding or in-kind services. 

The campaign is also supported by:
 The Texas Department of Public Safety
 Texas Department of Health
 U.S. Environmental Protection Agency
 Many statewide, local air quality programs

## www.drivecleanacrosstexas.org

**Notes:**
Slide description: Closing slide – Slide 29 of 29

Closing remarks.

Question and answer session.

## Questions?