# Presentation: 190588

**BMA Days**

- May 2005

**Notes:**
INTRODUCTION:

A substantial number of business customers interact with USPS Business Mail Acceptance while processing an extraordinary number of bulk mailings in entry units nationwide.    

The interaction between customers, USPS employees, business mail entry units, and detached mail units is essential to both the Postal Service and its customers.

Business Mail Acceptance is celebrating, appreciating and nurturing this interaction by sponsoring the 2nd Annual Business Mail Acceptance Days Program this summer.

In the next few minutes, I will inform you all about BMA Days and describe how  Postal Customer Councils can get involved in making this program a success!

## 2005 BMA Days – Overview

- “Improving Results” will be the overall theme
- BMA Days will occur July 25th – July 29th, at BMEUs and DMUs Nationwide

**Notes:**
The fundamental theme of the 2005 BMA DAYS is “Improving Results.”  

This theme was chosen because it applies to all aspects of business mail acceptance, from mail preparation to acceptance to induction.

By this I mean “Improving Results” applies to both USPS and the customer.

BMA Days is a weeklong event beginning July 25th and ending July 29th, 2005.  

The event will physically occur at BMEUs and DMUs nationwide.

## 2005 BMA Days – USPS Objectives

- Recognize valuable customers
- Support the business mail acceptance function
- Illuminate technology
- Bring visibility to bundle integrity
- Raise customer awareness of First Class and Standard Mail
- Recognize USPS employees

**Notes:**
OBJECTIVES

There are several objectives of BMA Days 2005:

To recognize valuable customers.

The Postal Service will encourage Postal Executives, such as District Managers to meet and greet customers and obtain their feedback.

We want to illuminate the PostalOne! And MERLIN technology in place at the BMEU and DMU through seminars and educational materials.

Through BMA Days, the Postal Service will bring visibility to mail quality through educational seminars on a diverse range of topics such as Bundle Integrity.

A process flow will be shared with customers noting the differences between First and Standard.

Postal employees will be recognized who have made considerable contributions to the business mail acceptance function.

## 2005 BMA Days – At a Glance

- CUSTOMER FEEDBACK

- KNOWLEDGE SHARING

- APPRECIATION

- ACHIEVMENT

- PUBLICITY

**Notes:**
BMA Days is a Program that consists of many different elements that I’d like to briefly tell you about.

Publicity
BMA Days will be publicized and promoted using a variety of internal and external vehicles including Postal Customer Councils, Postal Bulletins, and Memo to Mailers.
Achievement
BMA Days is also about rewarding BMEUs that perform exceedingly well in improving the customer experience.  By rewarding accomplishments, future performance is incentivized.
Appreciation
The Postal Service is devoting time during BMA Days to appreciate both customers and employees who have made significant contributions to the development of the business mail acceptance function.
Knowledge Sharing
A critical element of BMA Days is “Knowledge Sharing.”  BMA is engaging in several initiatives to improve knowledge sharing between mailers and the USPS including developing a Business Seminar Series for Postal Customer Councils and showcasing Business Solutions Displays, which I will describe in detail in a bit.
Customer Feedback
This critical feature of BMA Days will be accomplished through face-to-face conversations that Postal Service personnel will have with customers.
By obtaining customer feedback, BMA will be able to more accurately determine success factors and areas for improvement.

Through these elements BMA believes that the theme “Improving Results” can be realized.

## 2005 BMA Days – Knowledge Sharing Through Business Seminar Series

- BMA is developing a special edition of the “Business Seminar Series” for PCCs
- These seminars support our knowledge sharing track

**DMM 300**
**Perfect Bundle**
**MERLIN**
***PostalOne!***
**Mailpiece Quality**
**Manifesting**

**First vs. Standard**
**Address Quality/Hygiene**
**Non-Profit**
**Periodicals**
**Postage Payment Methods**
**Presort**

**Notes:**
In line with the BMA Days objectives of raising visibility of BMA functions, BMA is developing a “Business Seminar Series” for PCCs with the intention of highlighting topics that are important to customers.  

Seminars will be provided on a diverse range of topics such as the DMM 300, Bundle Integrity, and Postage Payment Methods.  Seminars are designed to foster customer understanding of mail preparation.

In the near future, the Business Seminar Series will be provided to you electronically along with a 8 1⁄2 x 11 - Business Seminar Series “Take-One”, a  6 x 9 – Business Seminar Series Postcard, a self mailer, and a facilitators guide to be used as instructions for how to incorporate a Business Seminar Series into your PCC event.

## 2005 BMA Days – Knowledge Sharing Through Business Solutions Displays

- Business Solutions Displays will be at the top 98 BMEUs with the largest mail volume
- Displays will contain relevant publications and brochures

**Notes:**
Business Solutions Display are publication and brochure stands.  These stands will be shipped to the top 98 BMEUs with the largest mail volume.  Customers can use the information contained in these display stands to learn about the latest business mail acceptance news and information.  

Stands will be set up in the entry lobby and will display publications like the newly developed “All About MERLIN” and “Perfect Bundle” brochures as well as many others.

Guides and publications will be displayed according to customer interests and needs.

## 2005 BMA Days – How the PCC Can Get Involved

- Business Seminar Series materials will be provided to you!
- Use the materials and incorporate seminars into your PCC event!
- Stay tuned for BMA Days promotions and events!
- Visit your local BMEU during BMA days!

**Notes:**
If you would like to incorporate the BMA Business Seminar Series into your PCC event, please stay tuned for upcoming materials and instructions!

In the near future, BMA will begin publishing boilerplate-announcements about BMA Days in the Postal Customer Council News.  

BMA welcomes the Postal Customer Council Executive Board to join BMA in “Improving Results” and invites any feedback or input the PCC may have concerning USPS’ BMEUs and DMUs.

We thank you for your continued cooperation and look forward to your participation in making BMA Days a success!