# Presentation: 139888

## Knowledge Management (Knowledge Sharing): A Quick Tutorial and A Look at KM Activities at GSFC

- Jay Liebowitz
- Knowledge Management
- Officer, NASA Goddard

## Reversing the Paradigm

- OLD:Knowledge is power
- NEW: Sharing K is power
- 80% of the Fortune 500 companies have KM teams and 25% have CKOs (Chief Knowledge Officers)
- Dr. Remez, first CKO in the US gov’t (GSA)(now CKO at AARP)/CIO Council Subcom. on KM
- SSA, FCC, HCFA, GAO, NASA, military, NSA, GSA, etc. (km.gov)

## How Can It Be Done?

- Motivate and Reward/Incentives
- Build a supportive culture
- Actively involve the CEO and senior management
- Brute Force (?)--Annual Review

## KM Efforts Could Miss the Strike Due to:

- Lack of integration of KM strategy with strategic and business goals of the organization
- Lack of commitment and active involvement of senior mgt
- Poor KM plan

## Communications: Formal VS Informal

- Tacit to explicit
- Formal knowledge repository
- 70-80% of learning may be informal (Prusak, IBM/Davenport, Accenture)
- Knowledge fairs
- Need a combo

## Knowledge Management

- The process of creating value from an organization’s intangible assets
- Human capital
- Structural capital
- Customer capital
- brint.com
- eknowledgecenter. com

## Knowledge Organization

- Best leverage knowledge internally and externally
- Creating, capturing, securing, combining, transferring, distributing, managing knowledge

## Knowledge

- Data--dispersed elements
- Information--patterned data
- Knowledge--capability to act (Hubert St.Onge)
- Expertise/Wisdom?

## Types of Knowledge

- Procedural
- Declarative
- Episodic/case-based
- Meta-knowledge
- Anecdotes, war stories, heuristics, best practices, insights, lessons learned, cases, etc.

## Potential Pitfalls

- Family gems--security
- Unwieldy K repositories--maintenance
- Integrate within mission/vision
- Validity/measure-ment of knowledge

## Fact or Fiction?

- Knowledge Management is NEW

## Fact or Fiction?

- Knowledge management is the next buzz word after Y2K

## Fact or Fiction?

- Knowledge management=Information management

## Fact or Fiction?

- Knowledge management=Mostly technology

## Fact or Fiction?

- Knowledge management=Human capital+Structural capital+Customer capital

## Fact or Fiction?

- Knowledge management=Lotus Notes

## Fact or Fiction?

- Knowledge management=“Sharing knowledge is power” versus “Knowledge is power”

## Fact or Fiction?

- Knowledge management=Codification and Personalization strategies

## Fact or Fiction?

- Knowledge management has rigorous, comprehensive methodologies, techniques, and tools in place

## Fact or Fiction?

- Almost every IT vendor is now calling its product a “knowledge management” tool

## You know you are in trouble when...

- The average age of your employees is fairly senior
- You haven’t done a good job of documenting processes and capturing knowledge
- Your competitors seem to have an edge on you and may also be engaged in KM efforts

## You know you are in trouble when...

- There doesn’t seem to be a mentoring program to help share and transfer K between the experts and novices (newcomers) in the organization
- Little funding has been put into employee training and development
- One part of the organization doesn’t know what the other part is doing--even if working in a similar domain

## You know when you are in trouble when...

- You spend a good part of the day looking for information that has been misplaced
- You don’t feel you have the time to chat with your colleagues in the organization in an informal way
- Many of your knowledgeable employees are leaving the firm either through early buy-outs, better job offers, or other reasons

## The Need for KM in the Government

- “The government is experiencing a ‘human capital’ crisis.  Half of its workers will be eligible to retire in the next few years, the average employee age is 46, and many agencies suffer from imbalances of available talent and and needed skills.”  The Washington Post, Cover Story, Aug. 26, 2001

## KM Approach at GSFC

- Formalized and Systematized Knowledge Capture
-   --Goddard KM Working Group (http://pbma.hq.nasa.gov)
-   --knowledge preservation project http://fpd.gsfc.nasa.gov/cd/video.html#Madden
-    --case studies of successful & unsuccessful projects/best practices—http://appl.nasa.gov
-     --lessons learned (LLIS/NGLLIS)—http://llis.nasa.gov
-     --exit interviews (involving GRAA)
-     --Systems Review Checklists
-     --tutorials/mini-courses/colloquia
-     --codification of explicit knowledge (Library) http://ISandTcolloq.gsfc.nasa.gov/pastspeakers.htm

## PBMA KMS (http://pbma.hq.nasa.gov)

## Online Community via PBMA

## Capturing and Disseminating GSFC Knowledge

## LLIS Welcome Page (“Push” Feature)

## Webcasts of Colloquia

## KM Approach at GSFC

- Creation of a more unified knowledge network
-                myGoddard Knowledge Sharing Portal (myGoddard.gsfc.nasa.gov)
-        --People Connections
-            --MyExperts (Know-Who Directory)
-            --Communities of Practice/PBMA-KMS (http://pbma.hq.nasa.gov)
-            --Mentoring
-            --OHR
-      -- Knowledge Base
-            --Goddard Directory of Projects (Library)
-            --Webcasts of Colloquia (Library)
-            --Knowledge Preservation Project (Video Nuggets)/PBMA
-            --Goddard Mini-Courses (e.g., Code 500)
-            --Links to Goddard Library, FPPD Web-Based Library, PMWG, etc.
-       --Lessons Learned
-            --Case Studies (MAP, WIRE, VCL, etc.)
-            --NASA LLIS
-            --Links to APPL, etc.

## myGoddard (http://myGoddard.gsfc.nasa.gov)

## myExperts

## KM Approach at GSFC

- Strengthen Incentives to Reuse Knowledge
-    --knowledge sharing forums (APPL—Nov. 13 at Goddard; knowledge swaps; tea & poster sessions; brown bag lunches)
-    --Knowledge Sharing Day at Goddard (possibly?)
-    --learning and knowledge sharing proficiencies (HQ study—started Jan. 02)
-    --building and nurturing a knowledge sharing culture (mentoring program, online comm.)
-   --KM education/awareness (Tom Davenport, Nov. 7, IS&T Coll.; Goddard KMWG)

## KM Research Issues

- --Develop “active” analysis and dissemination techniques for knowledge sharing and searching via “intelligent” agent technology (i.e., where “learning” takes place)
- --Apply knowledge discovery techniques (e.g., data/text mining, neural networks, etc.) for mining knowledge bases/repositories
- --Improve query capabilities through natural language understanding techniques
- --Develop metrics for measuring value-added benefits of knowledge management
- --Develop standardized methodologies for knowledge management development and knowledge audits
- --Provide improved techniques for performing knowledge mapping and building knowledge taxonomies/ontologies

## KM Research Issues

- --Develop techniques for building collaborative knowledge bases
- --Develop improved tools for capturing knowledge from various media (look at multimedia mining to induce relationships among images, videos, graphics, text, etc.)
- --Develop techniques for integrating databases to avoid stovepiping, functional silos
- --Build improved software tools for developing and nurturing communities of practice
- --Develop techniques for categorizing, synthesizing, and summarizing lessons learned (look at text summarization techniques)
- --Explore ways to improve human-agent collaboration
- --Explore human language technologies for KM (input analysis, extraction, question-answer, translation, etc.—see S. Staab, Nov/Dec 2001, Intelligent Systems)

## Summary

**KM is one of the hottest topics in industry & govt today**
**Need to have methodologies, processes, techniques, and tools for KM**
**90% is building the culture**
**Need to apply concepts from AI and other disciplines to advance KM**

## References to Get Started

- Liebowitz, J. and T. Beckman (1998), Knowledge Organizations: What Every Manager Should Know, CRC Press, Boca Raton, FL.
- Liebowitz, J. (ed.)(1999), The Knowledge Management Handbook, CRC Press.
- Liebowitz, J. (2000), Building Organizational Intelligence: A Knowledge Management Primer, CRC Press.

## Other References 

- Davenport, T. and L. Prusak (1998), Working Knowledge, Harvard Business School Press
- Cortado, J. and J. Woods (1999), Knowledge Management Yearbook 1999-2000.
- Journal of Knowledge Management/Journal of Int. Capital (MCB University Press)
- Journal of Knowledge and Process Management (John Wiley)
- Knowledge Management Magazine
- KMWorld
- THANKS!!