# Presentation: 327577

## Intelligent Vehicle Technology:  Making Drivers Better Drivers

- Intelligent Vehicle Technology:  Making Drivers Better Drivers

- Bob Vallance
- Director, Product Planning

- VISTEON CONFIDENTIAL

**Notes:**
Introduction
Thanks Jack (Jack Thompson, SAE President).  I'm really pleased to be here today, on behalf of the Visteon Corporation, as a participant in this important conference, where we are demonstrating our Road Departure Crash Warning vehicle, which I'll mention more about later, and now to have the privilege of talking with you about a topic that impacts each of us in many ways.
In the next few minutes I'd like to ...
First give you a quick overview of who Visteon is, and by the way, how did we get a name like Visteon anyway...
Secondly, I'd like to tell you about our passion at Visteon to help make drivers better drivers...
I'll describe a little about what we've been doing to accomplish this
And I'll explain why we think we can continue to make a difference in this area
Third, I'd like to briefly describe a project Visteon is currently involved in, sponsored by the USDOT, and also involving UMTRI, and another partner, Assistware, in exploring technology solutions to road departure crashes
And finally, I'd like to talk about the future...
I'd like to highlight some of the challenges we face together
I'll explain why we feel partnerships in this area are so important, and tell you about Visteon's commitment to continue to focus on helping make drivers better drivers
And I'll describe what success could look like as we pool our collective resources and talents to develop solutions and accelerate bringing them to the market 

Segue:  So lets begin with a quick overview of Visteon – who are we and where did we get our name?

## Visteon Overview

- $18.4 billion diversified manufacturer of automotive componentsand systems
- Approximately 4,000 patents and/or patent applications
- About 77,000 employees, on 6 continents and in 25 countries
- Over 120 manufacturing facilities worldwide
- Business with nearly every global automaker

**Notes:**
Overview of Visteon

If you'll read the slide ... I'll fill in "between the lines“
Visteon is about three years old with nearly a hundred years of experience in delivering technology solutions in the automotive industry.  
So we are very young, but we've been around for a long time...
The name Visteon comes from the words Vista and Eon, a blending of two words that really describes where we are.  The word Eon reminds us that we have been around a long time.  Like the sage who is older than time, we've been around... it reminds me of the expression "been there, done that".  We've seen a lot and done a lot over the years.  Yet the word Vista adds a whole new dimension, telling us that as we look forward, a whole new world is opening up to us, with new horizons.  In this way, like a child, we are always asking questions and reinventing ourselves.  Think of it as blending the stability and structure of a large company with the vision and entrepreneurial thinking of a growing enterprise.
In this transformation, what hasn't changed is that ...
We deliver solutions for many of the vehicle systems, including electronics, interior and exterior systems, climate control, Powertrain, and chassis systems – covering most of the major vehicle systems
But Visteon is not just about product lines ... our vehicle systems solutions are targeted toward such important broad market needs as safety, fuel economy, emissions, and other environmental solutions, interior comfort & convenience, information & entertainment, as well as vehicle performance solutions...
In fact, although much of the driver assistance technology seen at this conference relies on electronics, it also requires integration across multiple vehicle systems, which is one of our key strengths
Segue:  Now lets focus down further as to why Visteon is here today

## Visteon’s Mission

- systems solutions that help our customers
- exceed their goals, are safer and
- environmentally responsible, and
- distinguish Visteon as the supplier,
- employer and community
- citizen of choice

**Notes:**
Visteon's Passion to HELP Make Drivers better Drivers
At Visteon, we have a passion for helping make drivers better drivers.  The Intelligent Vehicle Initiative for Driver Assistance Solutions dovetails nicely with what is important to us.  I think this is best understood directly from our corporate mission statement. 

 -  READ MISSION STATEMENT –  

As you can see, our Mission is to help automakers deliver safer, environmentally responsible vehicles, and this also commits us to social responsibility.  As our CEO and Chairman Pete Pestillo likes to say, "we want to do well AND we want to do good"

Segue:  Why is this so important to us?  At Visteon, we are driven to respond to the social needs that bring all of us together today 

## Social Impact 

- Annual Costs
- Nearly 300,000 distracted drivers involved in serious crashes
- Annual cost $200 – $300 billion
- Fatalities continue to rise

**Notes:**
Visteon's Passion to Make Drivers better Drivers (continued)

Nearly 300,000 distracted drivers involved in serious crashes annually
Cost to society of $200-300B Annually
Annual fatality figures have risen since 1998

These are sobering figures.  When speaking of the number of distracted drivers, AAA calls this "one of the most serious public health hazards of the 21st century"
The annual cost is in billions with a B – this is nearly equal to the total defense budget
What's more, the annual fatality figures have been going the wrong way since 1998, presenting an increasing challenge to meet the government's goals to reduce fatalities by 20% in the current decade

Segue:  I'm sure this information is not new to anyone here ... we need solutions ... so what have we been doing at Visteon to HELP make drivers better drivers? 

## Visteon Expertise in Driver Assistance Technology

- Technology focused on helping drivers be better drivers:

- Visteon Voice TechnologyTM
- Adaptive human-machine interfaces
- Advanced Front LightingTM Technology
- Road departure crash warning system

- Driver Vision-at-Night
- By-wire technologies
- Radar based collision avoidance
- Adaptive cruise control
- Advanced emergency notification technology

**Notes:**
Visteon's Passion to HELP Make Drivers better Drivers (continued)
At Visteon, one of our primary goals is to create advantaged product positions that leverage our systems engineering expertise.  Driver assistance technologies are a prime example of how we achieve this goal
One of the earliest driver assistance products on the market was Voice technology, designed to keep drivers eyes on the road and hands on the wheel.  We are expanding the features of this technology to let drivers do more and more without looking or reaching for controls.
We know this doesn't necessarily keep the drivers mind on the road, so we are working on technologies that manage the flow of information from the physical world into the vehicle, including when and how it is presented to the driver.  We are looking at concepts in the area of adaptive human-machine interface to make things more intuitive to the driver.
Visteon is also working on advanced lighting technologies designed to help the driver see better.  As a matter of fact, independent testing of Visteon's advanced Front Lighting System by the TÜV showed a 58% increase in obstacle detection over traditional lighting technology (including HID?)
And of course we are here at this conference demonstrating our work on Road Departure Crash Warning system, which I'll get back to in a minute
In addition (REVEAL SECOND COLUMN) we have expertise in other driver assistance technologies, some of which are highlighted here

Segue:  But technology solutions are not enough.  We must understand how the driving consumer will accept and interact with these potential solutions

## What Driving Consumers Want  

- Help the other guy
- Keep me in-control
- Don’t bother me

- What Driving Consumers Want

- Consumers want driver assistance technology that will:

**Notes:**
Visteon's Passion to HELP Make Drivers better Drivers (continued)

At Visteon we have also done quite a bit of market research to help us understand what consumers want and how they might react to potential solutions in terms of driver assistance technology.  Let me highlight three findings to give you a feel for what we've found:
(REVEAL 1st POINT) We have not been able to find a bad driver ... everyone we've talked to is a good driver ... it’s this elusive "other driver" that needs help
(REVEAL 2nd POINT) Consumers have also spoken loudly that they do not want to give up control of their vehicle
(REVEAL 3rd POINT) And while consumers want to be notified to respond to an event, they don't want ANY false alarms
We've taken these learnings into account as we develop technology solutions, but as you can see, there are some real challenges in implementing what consumers want AND what they need

Segue:  So it makes sense for us to be involved in collaborate efforts like the Road Departure Crash Warning project.  We need more experience with potential technology solutions in the hands of REAL consumers

## Road Departure Crash Warning Overview  

- 15,000 deaths per year
- Occurs from drowsiness, inattention, distractions, loss of control

- Road Departure Crash Warning Overview

**Notes:**
Overview of the Road Departure Crash Warning Project

Why are we studying road departure crashes?  Well, they account for about 41% of all fatalities, or about 15,000 deaths per year.  Road departure crashes are among the most violent and often fatal.  And the cause?  Well, nearly half of these crashes result from inattention, drowsiness, intoxication, distraction, or loss of control while negotiating a curve

## Road Departure Crash Warning Overview  

- Partners
- UMTRI
- Visteon Corporation
- AssistWare

- Road Departure Crash Warning Overview

- Technology
- Lane departure warning
- Curve speed warning

**Notes:**
Overview of the Road Departure Crash Warning Project

The Road Departure crash warning project is exploring technology solutions to help keep drivers on the road under two types of conditions:  First, we are evaluating a lateral drift warning to keep drivers in their lane, and secondly, we are evaluating a curve speed warning to help drivers successfully negotiate a curve
(REVEAL)  To accomplish this, the USDOT sponsored a partnership with UMTRI, Visteon, and Assistware Technologies.  UMTRI is leading the project and their role is project administration and data collection & analysis; Visteon is responsible for engineering the system, integration, and building a test fleet; and Assistware provides the software and numerous sensors. This is a great example of the type of partnership needed to really understand how to deliver technology solutions that consumer drivers will accept.  I'll touch on this in more detail in a minute.  

Segue:  The project has two phases (NEXT SLIDE)

## Road Departure Crash Warning Technology

- Phase I – Lessons Learned
- Human behavior
- Technical development

**Notes:**
Overview of the Road Departure Crash Warning Project (continued)
Phase I provided a great deal of valuable learning with regard to the human role with the vehicle and with the physical world the vehicle encounters.  This phase allowed us to experiment with a wide range of driver notification preferences.
Phase I also gave us technical insights, and allowed us to develop a number of measurements that help the vehicle to more accurately assess the situation occurring in the real world...
In fact, the work done in Phase I resulted in 6 patents

Segue: With Phase I nearly complete, we will soon begin Phase II (NEXT SLIDE)

## Road Departure Crash Warning Technology

- Phase II – Goals
- Field Operation Test
- Consumer Feedback & Data Collection

**Notes:**
Overview of the Road Departure Crash Warning Project (continued)
Phase II will focus on the Field Operation Test, data gathering and analysis which should provide a great deal more insight.  For the first time, vehicle with radar-based road departure will be in the hands of real consumers
We expect the information will be invaluable in the quest to HELP make drivers better drivers 

Segue: But, now lets look to the future 

## Looking to the Future

- Challenges
- Human Behavior
- Physical characteristics of roadways
- Technology Solutions

**Notes:**
Looking to the Future
Challenges we face:
The Human Element -- We need to explore and understand human behaviors related to the task of driving.  Each driver is unique, of course the drivers we have talk to have no problems, it’s the other guys that hugs the center line or the shoulder, so how do we accommodate the driving habits of the “Other Guy” 
The Physical World – We need to understand and characterize the physical world outside the vehicle.  There are almost 4 million miles of road in the United States, each one unique in design and maintenance how do we accommodate these differences reliability
Technology Solutions – We need to accurately analyze the complex driver and complex physical world and apply technology solutions to HELP make drivers better drivers in the real world.  And we need to do all of this at a price consumers will be willing to pay... no easy task.

Segue:  To address these three complex elements we need to work together... (NEXT SLIDE)

## Looking to the Future

- Partnerships Are Key - Technology Advancements Require Participation of All the Stakeholders
- Government
- Automakers
- Suppliers
- Research Organizations

**Notes:**
Looking to the Future (continued)
Government needs to continue to educate the public on the need for these technology solutions and to manage expectations for early technology introduction.
Automakers can help educate their consumers on the performance they can expect as technology evolves
Suppliers & Research organizations can help by really focusing on what consumers want and will pay for and meeting these need with affordable solutions
And while we are on the subject of suppliers... at Visteon, we plan to take the learnings from collaborative projects like RDCW, as well as other research efforts, and using the 3 fundamentals of our product development system; Visteon will do our part to accelerate and bring these technology solutions to market through discipline, focus, and speed.

Segue:  So what are the possibilities with the right Partnerships in place? (NEXT SLIDE)

## Looking to the Future

- Automotive Technology Committed to Meeting the Needs of Society -
- Safety Needs
- Environmental Needs
- Consumer Needs

**Notes:**
Looking to the Future (continued)
What does the future look like when we are successful?
The challenge is great, its about meeting government goals designed to address social needs
But we know what to do... the technology is being developed – in fact many technologies are converging to move us forward
We need advancement in technology to meet safety needs;
We need advancement in technology to meet environmental needs;
We need advancement in technology to meet consumer needs; and,
We must meet all of these needs affordably to create a win / win for all involved in the development process
From A Technology Perspective, we have the know-how, but we must learn more about the complex creature called the driver, and we must learn more about the complex physical world outside the vehicle.
Finally, we need to learn a lot more about consumer acceptance of technology solutions because in the end, we need to
Give consumers what they want
While giving them what they need
To help them become better drivers

Segue:  Sounds daunting, and it is... (NEXT SLIDE)

## Slide 14

**Notes:**
When I consider the tremendous challenges we face, yet at the same time envision what success could look like, I'm reminded of a famous quote by Vince Lombardi, who said "The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand">
If we try to tackle this alone, we will not succeed, but by applying the best of ourselves together we can succeed.  

So lets get on with the job at hand.  Thank you.