# Presentation: 076847

## Census Bureau 

**What’s New **
**in the 2002 **
**Economic Census**
- www.census.gov/econ2002

## Economic
  data collected from businesses

Demographic
  data collected from households

**  **data collected from** businesses**
**      **
**Demographic**
**  **data collected from** households**

- Census Terminology

## Slide 3

## Surveys vs Economic Census

***Census ***
***(years ending in 2 & 7)***
- Every 5 years
- Industry/product detail
- Detailed Geography

***Surveys***
- Annual, quarterly, monthly
- Limited detail
- Mostly national

## Economic Census Provides:

**  ***Detailed information on the structure of the economy*
**  **What industries exist
-   Where they are located
-   What inputs they consume
-   What outputs they produce
-   What markets they serve

***Economic Census Coverage***

- 	“The Economic Census is indispensable to understanding America’s economy...”
- 	--**Alan Greenspan, Chairman, Federal Reserve Board of Governors**

**Notes:**
All of these statistics are very important to policy makers and business people.

Alan Greenspan, chairman FRB, “The Economic Census is indispensable to understanding America’s economy”

Thomas J Donohue, President, US Chamber of Commerce, “Sound and timely economic data are the fuel that powers economic decision making...” 

## Public Sector Uses

-  Benchmarking
-  Tracking economic change
-  Attracting new businesses
-  Assisting business    development

- “Sound and timely economic
- data are the fuel that powers
- business decision making...”
-  --**Thomas J. Donohue, President,**
**United States Chamber of Commerce**

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning

**What’s my share?**
**How does my firm compare?**

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning
**Study business markets**
- 	Site locations
- 	Sales territories
- 	Forecasting sales

**Where are my customers? suppliers?  competitors?**

## Private Sector Uses

**Study your industry**
- 	Market share
- 	Product trends
- 	Strategic planning
**Study business markets**
- 	Site locations
- 	Sales territories
- 	Forecasting sales
**Evaluate investments**
- 	Estimate market size
- 	Data for loan applications

## 2002 Economic Census Key Dates

## 2002 Economic CensusWhat’s New?

**New Questions**
**E-commerce sales**
**Supply chain (including outsourcing)**
**Leased employees**

## 2002 Economic Census

**Better questionnaire design**
**Forms customized for more industries**
**Internet-based help-site**
**Electronic reporting - ****downloadable forms**

- What’s New?

## Many businesses won’t get a form 

**Very small businesses**
**Nonemployers**
**Very small employers not sampled**
**Most locations of multi-unit firms**
**Forms go to company headquarters**
**Excluded industries**
**Agriculture, forestry, fisheries; schools; labor, political, religious organizations**

## 2002 PublicityInformation kit

**Public Service Ads**
**Material for articles**
**Press releases**
**Story ideas**
**Local data from 1997**
**Data uses**
**Questions and answers**

## 2002 PublicityKey intermediaries

**General media**
**Broadcast media**
**Newspapers**
**News magazines**
**Business media**
**Business publications**
**Trade associations**
**Chambers of commerce**
**Data centers**

## Slide 20

## Slide 21

## Three “waves” of 

***Three “waves” of ***
***publicity***

## Public Service Ads

*Public Service Ads*
*can  take many forms*

## Public Service Ads

*Public Service Ads*
*can  take many forms*

## 2002 PublicityYou can help! 

**Newsletters**
**Internet sites **
**Training / conferences**
**Contacts with local media**
**Give media local angles**
**Gathering testimonials**

## 2002 Economic Census Timetable for Publicity

## 2002 Publicity Useful website addresses

**For everyone, **including users
- 	**www.census.gov/econ2002**
**For businesses** with a form     	**www.census.gov/econhelp**
**For promotion**
- 	**www.census.gov/2002promo**

## Slide 29

## Slide 30

## ?? Questions ??

***??****** ******Questions****** ******??***

- For more information:
- -- econ@census.gov
- (301) 763-2547 or (877) 790-1876