# Presentation: 389524

## ENERGY STAR® SALES ASSOCIATE TRAINING

- Refrigerators

## What is ENERGY STAR?

- ENERGY STAR is a
- government-backed program    that helps consumers identify energy-efficient products.
-  ENERGY STAR qualified 	products:
- Save energy
- Save money
- Save the environment

## About ENERGY STAR 

**The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the *****Good Housekeeping***** Seal*****.***

## ENERGY STAR Sales Value

- SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division*. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey*. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

**Consumer awareness and desire for efficiency savings is high.**
- In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.
- Of households that purchased ENERGY STAR products in the past year:
- More than 70% of them reported the label as influential to their purchasing decision.
- More than 80% of them reported they are likely to recommend      ENERGY STAR products to friends.
- In 2007 alone, Americans—with the help of ENERGY STAR—saved    $16 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

## ENERGY STARQualified Refrigerator Criteria

- Under the new refrigerator specification (effective April 2008), refrigerators earning the ENERGY STAR must be at least **20%** **more energy efficient** than the minimum federal standard—an increase from the previous 15%.
- The new specification requires the following energy efficiency standards:

| Type of Unit | Percent more efficient than required by the minimum federal standard |
| --- | --- |
| Refrigerators and refrigerator-freezers   7.75 ft.2 or greater | 20%  |
| Freezers 7.75 ft.2 or greater | 10% |
| Refrigerators and freezers less than      7.75 ft.2  | 20% |

## Saving Energy = Saving Money

**Did you know?**
- A new qualified refrigerator can save over $112 on electricity bills over its lifetime compared to a new standard model.*
- If everyone purchasing a refrigerator in 2008 chooses an ENERGY STAR qualified model over a non-qualified model, together we would save more than $1.13 billion in energy bills.
- New ENERGY STAR qualified refrigerators use less energy than a 60-watt light bulb run continuously.
- *Source: U.S. Department of Energy

**ENERGY STAR qualified products use less energy and cost less to operate resulting in:**

## Saving Energy HelpsProtect the Environment

-     If everyone purchasing a 	refrigerator in 2008 chooses an 	ENERGY STAR qualified model, 	together we would reduce the 	greenhouse gas emissions 	equivalent to 120,000 cars.
-  	By using less energy, qualified 	refrigerators help prevent 	global warming by reducing the 	greenhouse gas emissions 	caused by burning fossil fuels at 	power plants.

## Why Buy ENERGY STAR?

**Save energy without sacrificing quality or performance **
- ENERGY STAR qualified refrigerators offer high performance features such as:
-    High-efficiency compressors – use less energy, creating less heat 	when they 	are running, and are often quieter than regular compressors
-    Improved insulation – helps food stay cold and muffle refrigerator noise
-    More precise temperature and defrost mechanisms - help ensure food is kept  	at the optimum temperature
**Wide Selection**
-    Available with automatic ice-makers and through-the-door ice and water dispensers
-    Also available with top, bottom, and side-by-side freezers

## Reduce a Refrigerator’s Energy Use Even More

- Position your refrigerator away from heat sources:
- Ovens
- Dishwashers
- Direct sunlight from windows
- Leave space between the wall or cabinets and the refrigerator to allow coils to circulate
- Keep coils clean
- Make sure the door seals are airtight
- Keep your refrigerator between 35°F and 38°F and your freezer at 0°F
- Minimize the time refrigerator doors are open
- Recycle older or second refrigerators

## Did You Know?

*“**But the refrigerator I bought 20 years ago works  just fine...”*
-  	There are over 47 million fridges over 10 years old in the U.S.,
- 	costing consumers an average of $4.7 billion per year in energy costs.
-  	Over 11 million of these fridges are secondary units, often in basements 	or garages. And some homes have three fridges!
-  	By replacing a 10-year old refrigerator with a new ENERGY STAR qualified 	model, you can save up to $34 a year on electricity bills.
- 	Source: U.S. Department of Energy

## ENERGY STAR Refrigerator Brands

**Trusted brands like these...**
-   LG
-   Electrolux
-   GE
-   Kenmore
-   Maytag
-   Whirlpool
- 		[Customize as appropriate]

## ENERGY STAR As Your Sales Partner

**Create Business Value**
- Differentiation
- Arm your staff with knowledge
- Provide your customers products of choice
- Grow your customer base
- Attract and retain customers—help your customers save money and watch them keep coming back
- Partner with ENERGY STAR and increase sales and customer loyalty by providing energy savings and environmental benefits
**Create Social Value**
- Reducing energy use helps decelerate climate change by preventing greenhouse gas emissions
- Lower energy bills for consumers and businesses
- Boost your brand’s environmental image

- ENERGY STAR As Your Sales Partner

## ENERGY STAR Refrigerator Overview

- The government-backed program dedicated to helping consumers save money      and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified refrigerators.
**ENERGY STAR qualified refrigerators:**
-  	Must be 20% more energy efficient than the minimum federal standard
-     Save more than $112 over the product lifetime, compared to a standard model*
-  	Offer energy efficiency without sacrificing performance or features
-     Save energy and help prevent global warming by reducing the greenhouse gas 	emissions caused by burning fossil fuels at power plants
- 	*Source: U.S. Department of Energy

- ENERGY STAR Refrigerator Overview

## Benefits:

- Users can navigate throughout three main categories to find training resources relevant
- to them: **products**, **campaigns**, **utilities/energy efficiency program sponsors**.
***Benefits:***
**EASY:** Access to all ENERGY STAR training materials and resources on your own.
**ACCURATE:** The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.
**RELEVANT:** A location for collaboration and idea exchange with other partners.

**To LEARN MORE, visit the ENERGY STAR Training Center page at: **
- _[www.energystar.gov](http://www.energystar.gov/index.cfm?c=pt_univ.pt_univ)__[/training](http://www.energystar.gov/index.cfm?c=pt_univ.pt_univ)_