# Presentation: 419800

## RecoveryWhat a Difference a Friend Makes!

*Oregon’s Approach to Spreading the Word about SAMHSA and the Ad Council’s Campaign*
- Patricia M. Davis-Salyer, M.Ed.Training and Development Specialist
- Oregon Department of Health Services

## Grassroots: Growing a Campaign

***The ripple effect*** – Central office reaching out to the community through consumer run organizations, provider-organizations, and local civic groups.
***The butterfly effect*** – Start small, but keep moving your wings. You’ll get the word out!
***The acorn principle*** – the power of one website!

## Multiplying Seeds of Hope

- Department of Health Services (DMH) -Addictions & Mental Health (AMH) sent two representatives to the 2006 Kick-off, **then**
- Two sent it to their organizations, **then**
**Oregon’s Stop Stigma Campaign adopted the SAMHSA Campaign, **
- 160 within these organizations sent the website to their community contacts...(**more**)

## Grassroots Campaign  Keeps Growing

- Post campaign on DHS website – thousands view
- Disseminate at local consumer group meetings
- Drama presentations at city council meetings
- Site visits with mental health organizations
- Sharing at Family to Family meetings
- The power of the presentation – **It sells itself!**

## Good News is Contagious

- Through the Ad Council efforts and the generosity of radio & TV stations, thousands of Oregonians heard the message
- Over 300 stations contacted including KATU, KCBY, KDKF, KEPB
- Addictions & Mental Health received calls from viewers and staff members who shared how their teens and young adults responded to the PSAs.

## Big and Little Tools Helped

- We sent the campaign message out on our ListServ with over 3,000 readers.
- Printed material were dropped off at physical & mental health clinics.
- My administrator and supervisor saw the importance of the message and provided funding for a media/technology promotion.

## Future Activities

- Watch for:
- YouTube and web streaming
- Recovery & Wellness Task Force blending
- Web campaign at K-12 schools
- Web campaign introduced at colleges
- AMH Recovery – Stop Stigma Web page
***Oregon has its own Stop Stigma Campaign, too!***

## What Else? 

- Mix it up!  Recovery goes with everything!
- Church presentations
- Fraternal organizations looking for projects
- All Oregon Prevention Coordinators received and distributed campaign materials
- Including 36 County and 9 Tribal Prevention Coordinators
- Get young adults to “MySpace the message”
- Incorporate CMHR message in all human service offices
- Part of all *Trauma-Informed Training*

## What is Trauma Informed?

- A trauma-informed system is one in which _all_ _components_ of a given service system have been reconsidered and evaluated in light of a basic understanding of the role that trauma (and stigma) play in the lives of people seeking services.
- This ensures that people obtaining services within the system are treated with respect and dignity; and that appropriate accommodations are provided based on individual needs.

## More about Trauma-informed:

- Services that avoid inadvertent re-traumatization and stigmatization will facilitate consumer-driven participation in treatment.
- A collaborative **relationship** with other public sector service systems and private practitioners with trauma-related clinical experience.
- Ask “What happened?” Listen! Respect!
*(See how messages mix...grassroots growing!)*

## Contact Information

- Patricia M. Davis-Salyer, M.Ed.Training and Development SpecialistAddictions and Mental Health Division (AMH)Workforce Development Unit500 Summer Street NE, E86Salem, OR  97301-1118503-945-7813Patricia.M.Davis@state.or.us