# Presentation: 526708

## Twin Cities Clean Cities Coalition  (TC4)

- 2007 Recent Accomplishments & Future Goals

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## Coalition Status, Structure & Sustainability

- 100% of the coordinator’s position and the position of five colleagues is funded by grants. DOE E85 special project is helping to fund this work.
- Coalition’s focus has evolved into primarily biofuels. However, TC4 supports other fuels/technologies whenever possible.
- Coalition continues to pursue partnerships and stakeholders to expand.
- Continue to apply for grants and to conduct special projects.

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## A Busy Year

**A Busy Year**

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## Accomplishments At-A-Glance

**~108M direct earned media impressions (news)**
**~45M paid impressions (advertising)**
**~100+ stations added in states we administer**
**~125,000 pieces of literature mailed/distributed**
**100+ tradeshows, station events & presentations**
**~1.2M web visits (E85 price forum; stations)**
**~4.5M DMV mailing over 2007-2008 **
**~45,000 miles on E85 **(3 windshields; 1 grill, 1 bumper)

-  Video

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #1

**ALA-UM recognizes E85 & biodiesel as***** Clean Air Choice******TM****** *****options consumers can choose today.**

**2007 Consumer Perception Survey**

**72% prefer vehicle recognized as a ‘Clean Air Choice’**
**(Only 3% indicate they ‘don’t prefer’ the ALA recognition)**
**	**

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #2

- 7 Development Strategies #2

**Public Policy**

***The Clean Air Advocates***

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #3

**Station-Building**

- 3 million dollars in E85 and biodiesel infrastructure grant funding available 2007-2009

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #4

**PR & Earned Media**
- FY07: 108 million media impressions
- LA Times, Houston Chronicle, Angie’s List, regional TV, radio, print
- Local/hometown papers, radio

- ALA-UM Clean Fuel News Media Impressions

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #5

**Dealer-Station Promos & Other Events**

- ALA-UM plans and executes E85 and biodiesel station events. Tasks include direct mail, onsite materials, staffing, advertising, VIPs invitations and post-event details.  About 100 events will be conducted in 2007, representing ~75,000 E85 gallons pumped, ~1.1 million flex-fuel miles driven and ~285 tons of CO2 avoided.

- Fair Video

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #6

**ALA-UM/Partner Directed Local Advertising**

- 45 million-plus advertising impressions via TV, radio, billboards, print and others (baseball & Zamboni).  These are secured with funding raised by ALA-UM from our corporate partners and through grant-writing.

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## 7 Development Strategies #7

**TC4 Supporters in biofuels development**
_**MN E85 Team**_
**American Lung Association of MN**
**Minnesota** **Corn Growers Association**
**General Motors Corporation**
**Minnesota** **Department of Agriculture**
**Minnesota Department** **of Commerce**
**National Ethanol Vehicle Coalition**
**US Dept of Energy Clean Cities**
**National Renewable Energy Laboratory**
**MN Soybean Growers Association**

- Video

- National Coordinators Retreat              Mammoth Caves, KY - September 2007

## Any Questions?

- Lisa Thurstin & Kelly Marczak
- Twin Cities Clean Cities Coalition
- 490 Concordia Ave
- Saint Paul, MN 55103
- 651-223-9568
- lisa.thurstin@alamn.org
- kelly.marczak@alamn.org

- National Coordinators Retreat              Mammoth Caves, KY - September 2007