# Presentation: 545403

## ITS Program Advisory Committee MeetingNovember 27, 2007Shelley RowDirector, ITS Joint Program Office

## Where we are going

- Trends
- Vision
- Opportunities & Barriers
- Implications for the future program

## Trends

## World Trends (1)

- Changing customer
- Aging population
- Young, tech savvy
- Multi-lingual
- Technology explosion
- Ubiquitous information/data
- Wireless world
- Online everything
- Virtual life, virtual work, virtual personal networks
- Global economy
- Production/outsourcing
- Markets
- Finances

## World Trends (2)

- Sustainable communities that support lifestyle choice
- Walkable communities, easy access to services, opposition to new roads
- Communities should serve needs of residents
- Security concerns
- Tolerance for disruption in our lives
- Growing acceptance of surveillance and monitoring technologies
- Environmental awareness
- Consumer willingness to pay for more environmentally friendly options in all aspects of life
- Surging market for transportation services
- Increasing world population
- Use of performance measurement in public policy

## Technology Trends (1)

***Technology Trends (1)***

- Wireless world
- “Connectedness” everywhere
- Tech savvy population
- Growing expectations for information
- Consolidation and increasing functionality into a single device
- Devices getting smaller
- Increasing interoperability among devices
- Rapid technology evolution

**Transportation**

**Technology**

## Technology Trends (2)

- Pervasive use of navigation technologies
- Exploding market for handheld, wireless devices
- High-technology vehicles
- Acceptance of technology in our daily lives
- Household products
- Cars
- Services (e.g., ticketing, phone operators)

## Transportation Trends (1)

- Growing congestion
- Exponential growth in freight movement
- Aging infrastructure
- Increasingly strained finances
- Monetizing of transportation assets
- Growing role of private sector in transportation services
- Growing transit ridership and increasing support for investment in transit
- Transportation in support of lifestyle choice, not a detraction from it

## Transportation Trends (2)

- More technology in transportation
- Real-time transit information
- Vehicle location and navigation technologies
- Rise of TMCs, even in mid-size cities
- Vehicle safety systems are growing and are marketable
- Concerns for transportation’s impact on the environment
- Use of performance measures in public sector decision-making
- Telework/telecommuting

## Converging Trends

- Connectivity/information everywhere
- Global economy
- Rapid technological advances
- Changing funding approaches and public/private roles
- Security
- Environmental sustainability
- Growing congestion
- Marketability of safety

## Thoughts/Discussion

## Vision – Beginning with the End in Mind (1)

**What would we see in the world if ITS were wildly successful?**
- End-to-end transportation trip planning
-  Tells me everything I need to know for my trip
-  Supports transportation options for personal lifestyle choices
-  Available whenever and however I wanted
- Transportation network is managed for optimal performance
- Technology-enabled performance measures support outcome-based investment decisions about:
-  Infrastructure
-  Maintenance
-  Operational performance
- Seamless collection and dissemination about transportation

## Vision – Beginning with the End in Mind (2)

**What would we see in the world if ITS were wildly successful?**
- Everyone has technology-enabled safety in their vehicles
- Vehicles have situational awareness and communicate appropriately with drivers
-  Vehicles are wrapped in information
- End-to-end freight movement is seamless and secure
- Technology in transportation to reduce negative impact on the environment
-  Improved system performance
-  Improved driver decision-making

## Thoughts/Discussion

## Opportunities – (1)

- “Green” R&D
- Can use of ITS technologies reduce negative environmental impacts of transportation?
-  Infrastructure-based
-  Vehicle-based
- Leverage existing consumer products (and people’s willingness to pay/willingness to buy) for:
- Safety
- Convenience
- Environment
- Growing concerns regarding congestion
- Investment in transit
- ITS technologies support performance measures

## Opportunities – (2)

- Engage, encourage, and nurture visionary leaders
- Reauthorization
- Opportunity to establish a new direction
- Opportunity to engage
- Creative funding mechanisms
- Using technology to enable cost-effective and extensive data collection
- Take advantage of the energy going into technology products, especially consumer products
- Capitalize on private sector strengths
- Adapt to technology
- Invest in next-generation technology
- Market to and reach customers

## Barriers – (1)

- Lack of public sector funding for technology
- Traditional view of public/private roles
- Stuck in the way public sector does business
- Lack of a “systems view”
- Fragmented jurisdictions
- Parochial thinking
- Lack of understanding of the full range of ITS benefits
- Mobility
- Safety
- Economy
- Environment
- Tacit acceptance of high numbers of roadway fatalities

## Barriers – (2)

- Traditional public sector organizational structures and roles
- Lack of visionary leaders
- Lack of an ITS elevator speech
- Wide-ranging attitudes
- Ability to reach different decision-makers
- Mismatch between speed of government programs and the speed of technological evolution

## Thoughts/Discussion

## Implications for the ITS Program (1)

- ITS Program goals
- Reduce congestion
- Improve safety
- Improve economic productivity
- Reduce environmental impact

## Vision – Beginning with the End in Mind (1)

**What would we see in the world if ITS were wildly successful?**
- End-to-end transportation trip planning
- Tells me everything I need to know for my trip
- Supports transportation options for personal lifestyle choices
- Available whenever and however I wanted
- Transportation network is managed for optimal performance
- Technology-enabled performance measures support outcome-based investment decisions about:
- Infrastructure
- Maintenance
- Operational performance
- Seamless collection and dissemination about transportation

## Implications for the ITS Program (2)

***Implications for the ITS Program (2)***

- Real Time Travel Data
-  All Roads
-  All Modes
-  All the Times

## Implications for the ITS Program (4)

- Imagine:
- Making investment decisions based on performance
- Making network management decisions based on performance
- Making trip choice decisions based on performance
-  It is only possible with complete, ubiquitous, real-time information

***Graphic: Courtesy of GoCalifornia - Caltrans***

## Implications for the ITS Program (5)

- Safety-conscious vehicles for all
- Imagine all vehicles “wrapped” in information
- Situationally aware
- Autonomous safety
- Vehicle-to-vehicle
- Vehicle-to-infrastructure
- Communicating appropriately with the driver

## Implications for the ITS Program (6)

- Reconceive public and private roles and responsibilities to accelerate ITS use
- Explore opportunities to monetize assets for operations and ITS
- Explore new ways to meet public sector information needs via private sector
- Create market pull (demand) by:
-  Linking up vendors with public sector needs
-  Making it easier for them to reach and understand their customer base in a cost-effective way
- Commercial data-enabled services for transportation (private)
- Technology-based vehicle safety

## Implications for the ITS Program (7)

- Establish ITS and environmental research agendas
- Research how ITS technologies can contribute to reducing the negative environmental impacts of transportation
- Leverage research to accelerate ITS use
- Leverage customer interest and public policy imperatives
- Establish a “Next Generation ITS” scanning and research strategy
- Scanning for cutting-edge technology
- Operational testing and evaluation

## Better coordination with international ITS research and the international ITS agenda
Raise the profile of technology in transportation

- Raise the profile of technology in transportation

***Implications for the ITS Program (8)***

## Thoughts/Discussion

## Re-Vision Federal role in:
Architecture & Standards
Professional Capacity Building
Program Assessment
Deployment Tracking

- Architecture & Standards
- Professional Capacity Building
- Program Assessment
- Deployment Tracking

***Implications for the ITS Program (9)***

## Thoughts/Discussion