# Presentation: 388099

## Slide 1

## Slide 2

## In 1960

-  	“The simple activities are the most popular” – 	driving, walking, swimming, picnicking
-  	“Water is a focal point of outdoor recreation,” to 	sit by, swim in, ski across, and run boats over.
-  	“Outdoor recreation is a major leisure time 	activity and it is growing in importance,” 90% 	participated in the summer of 1960.

- The Outdoor Recreation Resources Review Commission found:

## In 2000

- The Forest Service RPA Assessment found:

-  	Outdoor recreation continues to be 	immensely popular, 97 percent age 16+ 	participate in 2000.
-  	The four most popular single activities
- 	are walking, going to the beach, family 	gatherings out-of-doors, and sightseeing.
-  	Almost all outdoor activities are forecast to 	grow in number of people participating and 	in travel.

## Slide 5

## U.S. Population Density by 2020

**U.S. Population Density by 2020**

## Slide 7

## The Changing American Society

-  **About 1 million new immigrants per year**
** **_**More people**_**:****	****1990****	****	****248 mm**
**	****	****	****2000****	****	****275 mm**
**	****	****	****2020****	****	****325 mm**
**	****	****	****2050****	****	****404 mm**
**	****	****	****2075****	****	****481 mm**
**	****	****	****2100****	****	****571 mm**
** **_**Getting older**_**:  Median age 35********38 (by 2020)**
** **_**Changing ethnicities**_** by 2050:**
**	****	****Anglo Americans ****	****	****76%********50%**
**	****	****African Americans****	**** ****	****12% ********15%**
**	****	****Hispanic Americans****	****  9% ********21%**
**	****	****Asian Americans****	****	****  4% ********11%**

## Growing

- Recreation
-  Demand

## Fastest Growing One-Half

**Recent Trends**
**(Millions of Participants, 16 and Older)**

**	****	****	****	****Percent **
**	****Number****	****Number****	****Number****	****Change**
**Activity****	****in 1983****	****in 1995****	****in 2000****	****(83-2000)**
**Backpacking****	****  8.8****	****  15.2****	****   27.9****	****+217.1**
**Bird Watching****	****21.2****	****  54.1****	****   65.0****	****+206.6**
**Hiking****	****24.7****	****  47.8****	****   69.8****	****+182.6 **
**Snowmobiling****	****  5.3****	****    7.1****	****   10.7****	****+101.8**
**Walking****	****93.6****	****133.7****	**** 172.3****	****+  84.1**
**Downhill Skiing****	****10.6****	****  16.8****	****   19.3****	****+  82.1**
**Off-Road Driving****	****19.4****	****  27.9****	****   35.0****	****+  80.4**
**Swimming/river, lake,**
**     ****or ocean****	****56.5****	****  78.1****	****   94.8****	****+  67.8**
**Cross-country Skiing****	****  5.3****	****    6.5     ****	****     8.8****	****+  66.0**
**Boating (overall)****	****49.5****	****  58.1****	****   76.7****	****+  54.9**
**Bicycling****	****56.5****	****  57.4****	****   86.2****	****+  52.6**

## The Rest of the Story

**Recent Trends**
**(Millions of Participants, 16 and Older)**

**	****	****	****	****Percent **
**	****Number****	****Number****	****Number****	****Change**
**Activity****	****in 1983****	****in 1995****	****in 2000****	****(83-2000)**
**Camping – Primitive Area****	****17.7****	****28.0****	****  25.8****	****+45.8**
**Horseback Riding****	****15.9****	****14.3****	****  23.1****	****+45.3**
**Motorboating****	****33.6****	****47.0****	****  48.2****	****+43.5**
**Picnicking****	****84.8****	****98.3****	****118.3****	****+39.5**
**Camping - Developed Area****	****30.0****	****41.5****	****  41.3****	****+37.7**
**Sightseeing****	****81.3         113.4****	****108.6****	****+33.6**
**Fishing****	****60.1****	****57.8****	****  67.9****	****+12.9**
**Sailing****	****10.6****	****  9.6****	****  10.9****	****+  2.8**
**Hunting****	****21.2****	****18.6****	****  20.9****	****-    1.4**
**Water Skiing****	****15.9****	****17.9****	****  15.7****	****-    1.3**

## Overall Size of the Outdoor Market

**	****Percent of****	****Millions**
**Activity****	****Population****	****Participating**
**Trail/Street/Road Activities****	****	****87.4****	****	****183.2**
**Traditional Social Activities****	****	****80.5****	****	****168.8**
**Viewing/Learning Activities****	****	****67.8****	****	****142.2**
**Swimming****	****	****62.3****	****	****130.6**
**Boating/Floating/Sailing ****	****	****36.6****	****	**** 76.7**
**Fishing****	****	****32.4****	****	**** 67.9**
**Outdoor Adventure****	****	****27.0****	****	**** 56.6**
**Snow/Ice Activities****	****	****25.6****	****	**** 53.7 Outdoor Team Sports****	****	****23.7****	****	**** 49.7 Hunting****	****	****10.0****	****	**** 20.9**

**People 16 years or older in the U.S. in 2000**

## Slide 13

## Recreation on Trails in the Rocky Mountain Region

**Mtn.       Horse-    Hiking     Back-       Visit**
**Biking    back                        packing    Primitive or**
**               ****Riding****	****	****   Wilderness**
**	****	****	****   ****Area**

## Camping and Picnicking in the Rocky Mountain Region

**Picnicking****	****    Family          Developed     Primitive**
**                        ****Gatherings   Camping       Camping**

## Visiting Managed Learning Sites in the Rocky Mountains

**Prehistoric Sites**
**RM = 30%**
**Rest of US = 19%**

## Viewing and Learning about Nature

**    ****Bird            Viewing/   Viewing/  Viewing/  Viewing/**
**    ****Watching    Photo        Photo       Photo       Photo**
**                         ****Fish          Wildlife   Flowers    Scenery**

## Consumptive Recreation

|  | Rocky Mtns. (%) | Rest of U.S. (%) |
| --- | --- | --- |
| Gathering mushrooms/berries/etc. | 
28 | 
25 |
| Hunting | 18 | 10 |
| Cold water fishing | 30 | 12 |
| Warm water fishing | 18 | 22 |

## Motorized Recreation

**Snowmobiling**
**RM = 4%**
**Rest of US = 5%**

**Driving for Pleasure**
**RM = 59%**
**Rest of US = 52%**

**Off-Highway Driving**
**RM = 28%**
**Rest of US = 16%**

**Motor Boating**
**RM = 24%**
**Rest of US = 23%**

**Jet Skiing**
**RM = 16%**
**Rest of US = 9%**

## Snow and Ice

|  | Rocky Mtns. (%) | Rest of U.S. (%) |
| --- | --- | --- |
| Any activity | 28 | 25 |
| Downhill skiing | 13 | 9 |
| Snowboarding | 5 | 5 |
| Cross-country skiing | 4 | 4 |
| Snowmobiling | 4 | 5 |

## Slide 21

## Source: Roper Organization, 1990; Times Mirror, 1994; NEETF, 1998.

## Spending on the Environment

**Too Much****	****	****7%**

**Too Little****	****	****	****49%**

**About Right****	****	****     28%**

**(Don’t Know)****	****	****	****(15%)**

## Objectives for Managing Public Lands

- (Percent saying important to very important)

**Source: NSRE/Shields VOBA Module**

## Source: Haas, 1998.

## Slide 26

## 89%

**Limit Visitors**
**If Too Crowded**

**Limit Visitors**
**If Resources **
**Being Harmed**

**89%**

**95%**

- Source: Haas, 1998.

## Wilderness

- in the
- American Mind

## Public Views on Wilderness

- 	Nationally about 1/2 of American’s 16+ 	report knowing about the NWPS
-  	Only 4.4% feel we have put too many acres 	into the NWPS:
- 		-  Not enough, 52.6%
- 		-  About right, 26.9%
- 		-  Too much, 4.4%
- 		-  Not sure, 15.4%

## What Americans in 2000 Value about Wilderness

_**Percentage Saying It Is**_

**Protecting air quality****	****	****	****	****58.4****	****	****1.5**
**Protecting water quality****	****	****	****	****55.9****	****	****1.5**
**Protecting wildlife habitat****	****	****	****52.7****	****	****3.1**
**Protecting endangered species****	****	****	****49.8****	****	****5.0**
**Legacy for future generations****	****	****	****49.1****	****	****3.1**
**Preserving unique ecosystems and genetics****	****44.3****	****	****5.1**
**Future option to visit****	****	****	****	****37.5****	****	****7.1**
**Just knowing it is preserved****	****	****	****36.9****	****	****6.4**
**Providing scenic beauty****	****	****	****	****35.4****	****	****5.5**
**Providing recreation opportunities****	****	****27.8****	****	****7.2**
**Providing spiritual inspiration****	****	****	****25.9****	****        16.7**
**Undisturbed area for scientific study****	****	****23.9****	****        11.6**
**Providing income for tourism industry****	****	**** 9.7****	****        33.5**

## OUTDOOR PERSONALITIES:SEGMENTING AMERICAN’S BY THE RECREATION ACTIVITIES THEY PREFER

*OUTDOOR PERSONALITIES:**SEGMENTING AMERICAN’S BY THE RECREATION ACTIVITIES THEY PREFER*

## Slide 32

## Slide 33

## Nature Lovers

**Well-off, highly-educated, older, mostly white females in small households with no kids and who like to:**

**Picnic**
**Visit Nature Centers**
**Walk**
**Sightsee**
**And**
**Watch Wildlife and Birds**

## Outdoor Avids

**Middle-aged, white, more male than female, college educated, high-incomed 2-person householders with no kids, and who like to:**

**Participate in family activities**
**Attend sports**
**Visit historic or nature sites**
**Camp, hunt, and fish**
**Motorboat and go to the beach**
**Watch wildlife and birds**

**They don’t **_**play sports**_** or snow activities.**

## Slide 36

## Projected Demand to 2020

- Forecasts

**	****Millions****	****    Indexed Change**
**	****Participating****	****  (Base year is 1995)**
**Activities****	****(1995)****	****People****	****Days****	****Trips**
_**Land-Based**_
**Sightseeing****	****113****	****1.32****	****1.43****	****1.43**
**Non-consumptive wildlife****	****117****	****1.29****	****1.09****	****1.15**
**Biking****	**** 57****	****1.28****	****1.25****	****1.45**
**Family Gatherings****	****124****	****1.24****	****1.23****	****0.83**
**Hiking****	**** 48****	****1.23****	****1.24****	****1.23**
**Horseback Riding****	**** 14****	****1.23****	****1.22****	****1.29**
**Rock Climbing****	****  8****	****1.21****	****1.15****	****1.03**
**Walking****	****134****	****1.21****	****1.29****	**** --**
**Camping****	**** 42****	****1.19****	****1.36****	****1.30**
**Backpacking****	**** 15****	****1.11****	****1.15****	****1.08**
**Off-Road Driving****	**** 28****	****1.05****	****0.99****	****1.06**
**Hunting****	**** 19****	****0.91****	****0.99****	****1.03**

- Forecasts

## Projected Demand to 2020

- Forecasts

**	****Millions****	****     Indexed Change**
**	****Participating****	****    (Base year is 1995)**
**Activities****	****(1995)****	****People****	****Days****	****Trips**
_**Water-Based**_
**Going to the Beach****	****124****	****1.24****	****1.17****	****1.17**
**Motor Boating****	**** 47****	****1.21****	****1.14****	****1.16**
**Swimming****	**** 78****	****1.21****	****1.12****	****1.09**
**Fishing****	**** 58****	****1.17****	****1.17****	****1.10**
**Canoeing****	**** 14****	****1.15****	****1.28****	****1.14**
**Rafting/Floating****	**** 15****	****1.07****	****1.17****	****1.10**
_**Winter-Based**_
**Cross-Country Skiing****	****  6****	****1.26****	****0.96****	****1.12**
**Downhill Skiing****	**** 17****	****1.22****	****1.31****	****1.36**
**Snowmobiling****	****  7****	****1.09****	****1.32****	****1.35**

- Forecasts

## Public Land x Recreation Demand Hotspots, 2020

## Public Lands Overlaid onto Projected Recreation Demand Hotspots, 2020

## Slide 41

## Slide 42

## Slide 43