# Presentation: 148709

## 
February 8th, 2006

- February 8th, 2006

- FDAAnti-Counterfeiting Public Workshop

**Notes:**
Title Page

- Serialization Experience

-   Cure 81 numbering (twenty five years ago)
-   Serialized Game Security Printing (fifteen years ago)
-   Serialization for H.P. (ten years ago)
-   Serialization for Microsoft _Verification_ (five years ago)
-   Verify Brand Created (three years ago)
-   First RFID production by VB parent (two years ago)
-   EPCglobal membership (nine months ago)
-   Validated and deployed serialization and authentication systems

##   Authentication & Supply Chain Tracking
  Human Readability
  Random Vs. Sequential Serialization
  Bar codes and RFID for machine readability 
  Alpha Numeric Vs. Simple Numeric
  Precision & Error in very large numbers

-   Human Readability
-   Random Vs. Sequential Serialization
-   Bar codes and RFID for machine readability
-   Alpha Numeric Vs. Simple Numeric
-   Precision & Error in very large numbers

- Numeric Codes and Web Authentication

## The answer is both! 

Web Authenticate First then

Supply, track and trace only authentic product!

- Web Authenticate First then
- Supply, track and trace only authentic product!

- Authentication or Track & Trace ?

## 
 If this is about protecting the consumer, than     give the consumer tools they can use.
 Benefits of the many authentication opportunities 
 The opportunity for communication
 The ultimate back up
 Universal Revelation of Your Code

-  If this is about protecting the consumer, than     give the consumer tools they can use.
-  Benefits of the many authentication opportunities
-  The opportunity for communication
-  The ultimate back up
-  Universal Revelation of Your Code

- Human Readability

##   Sequential, Find two, know the pattern
  Random: No information content in the number
  Random: You can guess, but you won’t be right
  Example: Assume a 12 digit alpha numeric code, randomly generate 50 million numbers, how many of the total did you use?  What are your chances of guessing ANY ONE of the 50million random numbers?  What if you needed to guess thousands of times?
 Data Base or Address assignment

-   Random: No information content in the number
-   Random: You can guess, but you won’t be right
-   Example: Assume a 12 digit alpha numeric code, randomly generate 50 million numbers, how many of the total did you use?  What are your chances of guessing ANY ONE of the 50million random numbers?  What if you needed to guess thousands of times?
-  Data Base or Address assignment

- Random Vs. Sequential Serialization

- A Formula for the Mathematically Inclined

-   Where P=the odds of cracking one bottle
-   D=the number of digits of the code, B=the number of bottles produced. N=the Number of symbols that can be in each place.
-   P=B/(N^D)

- 2D Bar Codes and RFID

-   2D Bar Codes, small, available &  inexpensive
-   2D Bar Codes accepted by EPCglobal for serialization
-   2D Bar Codes as an on ramp to RFID and EPCglobal
-   RFID:  It _**IS**_ the Future  (so what’s holding it up?)
-   	-  Tag Economics: (the “middle layer” of the tag)
-   	-  Global Standards:  EPCglobal standards to avoid point to point, standards regarding object class (such as the flexible pharma Id code), standards regarding authentication, standards with respect to privacy.

- Alpha Numeric Vs. simple Numeric

-   Be nice to the Humans (the machines don’t care)
-   More data in fewer spaces (less real-estate used)
-   Base 2 Base 10 and Alphanumeric
-   987-ASD-6644TK
-   094 -209- 8243-50998324
-   010101000101010010101110101010101etc to....57 spaces!
-  Avoid the ASCII trap (!)

##   Consideration: Very large volume of numbers  
  Each Number is now unique
  A 1/10 of 1% error rate on fifty million numbers = ?
  Six Sigma (99.9996%) in GMP’s
  Levels better than Six Sigma are being achieved right now.

-   Each Number is now unique
-   A 1/10 of 1% error rate on fifty million numbers = ?
-   Six Sigma (99.9996%) in GMP’s
-   Levels better than Six Sigma are being achieved right now.

- Precision and Error in the Production

- Thank you