1.  **Contact Information/Speaker**

Name & Title Owen Ambur, Co-Chair

Company/Organization AIIM StratML Committee

Address 13901 Mills Avenue

Silver Spring, MD 20904

Telephone 301-384-3062

Email Owen.Ambur@verizon.net

**2. Session Objective -- 30 words or less**

> To raise awareness and solicit participation in specifying and
> fostering widespread usage of the emerging Strategy Markup Language
> (StratML) standard through the development of myriad tools and
> services.

**3. Session Categorization**

Pick a track focus:

**First choice is:**

> • XML in Government -- Key themes include: the use of UBL, XMP,
> **standardizing XML vocabularies, content management, publishing**,
> logistics, etc.

**Second choice is:**

> • XML in Publishing & Media -- Key themes include: DITA, dynamic
> publishing, multi-channel publishing, **content management**, DAM,
> workflow, branding, **advertising**, color, imaging automated
> publishing, publishing XML to HTML or PDF, authoring, etc.

Then decide if your talk is categorized as:

**First choice is:**

> • Breadth sessions will focus on the bigger picture, end--to--end
> projects. They may include technical details, but at a higher level.

**Second choice is:**

> • Vision sessions will focus on what needs to developed, implemented,
> and applied now so that there is significant business and
> technological advancement in years to come.

**4. Session Scope -- 200 words or less**

Provide a brief outline of key topics to be discussed.

-   The emerging Strategy Markup Language (StratML) standard will be
    defined and its prospective purposes will be introduced.

-   The status of work in AIIM's StratML Committee will be discussed,
    including:

    -   The draft vocabulary as documented in a SKOS-compliant glossary

    -   The draft XML schema

    -   Graphical depictions of the XML core and the draft extensions
        for performance plans/reports

    -   More than 350 strategic plans rendered in StratML format,
        including more than 120 .gov agency plans; more than 140
        nonprofit, public service organization plans; a few State and
        local .gov agency plans; and more than two dozen non-U.S.
        government agency plans

    -   The draft standard itself

-   Some of the tools that have been used thus far will be demonstrated.
    Those tools have included:

    -   StratML forms provided by Adobe, Xopus, and Business Web
        Software

    -   Search service prototype developed by Mark Logic

    -   Atom-enabled demonstration developed by Joe Carmel, formerly of
        the U.S. House of Representatives

    -   XSL stylesheets provided by G. Ken Holman of Crane Softwrights
        Ltd.

-   Attendees will be encouraged to consider:

    -   Participating in AIIM's StratML Committee to help ensure the
        standard is well-specified and widely adopted

    -   Developing tools and services to optimize the potential benefits
        of the standard

**5. Biography -- 50 words or less**

> Owen Ambur co-founded and co-chaired the governmentwide XML Community
> of Practice (xmlCoP). In retirement he retains the title of Co-Chair
> Emeritus and continues to maintain content on the xml.gov site.
> Together with Adam Schwartz of the Government Printing Office (GPO),
> he co-chairs AIIM's StratML Committee.