-   Overview

-   Services Offered

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-   Schedules

-   AIMS Document Library

Advertising and Integrated Marketing Solutions (AIMS)

**Services Offered**

The types of services offered under the AIMS schedule are listed below
according to their Special Item Number (SIN).

**541-1 Advertising Services**

Contractors are available to help you promote public awareness of your
agency's mission and initiatives, enable public understanding of complex
technical and social issues, and disseminate information to industry and
consumer advocacy groups. Some examples of the services included are as
follows:

-   Advertising objective determination

-   Message decision/creation

-   Media development and selection

    -   Direct mail services

    -   Outdoor marketing and media services

    -   Broadcast media

-   Advertising evaluation

-   Activities related to advertising services

**541-2 Public Relations Services**

Receive the latest in customized public and media relations services
from contractors who will:

-   Develop media messages and strategies

-   Offer recommendations of media sources for placement of campaigns

-   Prepare media materials such as background materials, press
    releases, speeches and presentations, and press kits

-   Execute media programs such as press conferences, distribution of
    press materials, scheduling broadcast and print interviews

-   Provide press, public relations and crisis communications

-   Conduct media training: consists of training agency personnel to
    deal with media & media responses

-   Monitor media alerts

-   Perform press clipping services

-   Provide additional activities related to public relation services

**541-3 Web Based Marketing Services\***

You can use schedule contractors to develop strategies to maximize the
use of your Internet capabilities. Media will be provided in a format
that is compatible with your agency\'s software requirements. Continual
website updates and maintenance are also available. Typical tasks may

# USING GSA

-   Overview: Doing Business with GSA

-   Schedules: Ordering from them

# CONTACTS

-   **Services Acquisition Center**

> \(703\) 305-6658
>
> email: <fss.services@gsa.gov>

-   **National Customer Service Center (NCSC)**

> \(800\) 488-3111
>
> DSN: 465-1416
>
> Other Contacts:

-   Customer Service Directors

**e-TOOLS**

-   GSA Advantage!

-   e-Buy

-   Schedules e-Library

-   FedBizOpps

-   Vendor Support Center

# EVENTS 

-   GSA Events Calendar

# OTHER GSA TOPICS

-   Services Acquisition Center

-   Management Services Center

-   Industry Government Council

-   Customer Success Stories

# EXTERNAL LINKS

-   FAR 8.4

-   Federal Acquisition Regulation

-   General Services Administration Acquisition Manual (GSAM)

-   [National Association of Government
    Communicators](http://www.nagc.com/)

involve consultation, development and implementation for:

-   Website design and maintenance services

-   Search engine development

-   E-mail marketing

-   Interactive marketing

-   Online media management

-   Web based training

-   Web casting

-   Web video conferencing

-   Section 508 compliance: including captioning services

-   Activities related to electronic marketing services

**Series 541-4 Specialized Marketing Services**

The services offered under this series enable you to selectively choose
specialized marketing and media services on an as needed basis. To find
exactly what you need, take a look at the following SINs:

> **541-4A** **Market Research and Analysis Services**
>
> Take advantage of experts who can:

-   Develop or enhance customized strategic marketing plans

    -   Create branding initiatives Create public awareness of products,
        services, and issues

-   Identify and analyze target markets

-   Establish measurable marketing objectives; determine market trends
    and conditions; identify and implement appropriate strategies

-   Conduct focus groups, telemarketing, individual interviews,
    prepare/distribute surveys, and compile/analyze results

-   Manage call centers (in relation to services provided under this
    schedule)

> **541-4B** **Video/Film Production Services**
>
> With these services you will be able to inform the public and
> Government agencies about the latest products, services or issues in
> various outputs such as: standard formats, CD-ROM, DVD and video
> streaming. Filming may be in studios, on location, at live shows, or
> events. Examples of services include:

-   Writing

-   Directing

-   Shooting

-   Arranging for talent/ animation

-   Narration

-   Music and sound effects

-   Duplication

-   Distribution

-   Video scoring

-   Editing

> **541-4C** **Exhibit Design and Implementation Services**
>
> Under this SIN you will find assistance conceptualizing, designing,
> and producing exhibits and their accompanying materials, including
> making all necessary arrangements for exhibits in various venues
> (museums, malls, tradeshows, etc.). Media & Exhibit Illumination
> services are also available. Support services may include:

-   Set**-**up and dismantling of exhibit property

-   Shipping and storage of exhibit property

> **541-4D** **Conference, Events and Tradeshow Planning Services\***
>
> Industry experts can make arrangements for conferences, events,
> seminars and trade shows providing:

-   Project management

-   Coordination and implementation of third party participation

-   Collection management of third party payment for participation

-   Liaison support with venue

-   Audiovisual and information technology support

-   Topic and speaker identification

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-   Site location research

-   Reservations of facilities

-   On-site meeting and registration support

    -   Editorial services

-   Automation and telecommunications support

-   Design and editing productions

-   Mailing and other communication with attendees including pre/post
    meeting mailings, travel support and computer database creation

> **541-4E** **Commercial Photography Services\***
>
> If you need black and white, color or digital photographs for use in
> commercial advertisements or illustrations that will appear in books,
> magazines or other media, AIMS can help. Available photographers have
> expertise in:

-   Aerial photography

-   Architectural photography

-   Digital photography

-   Still/field photography

-   Studio photography

-   Related services such as photo editing and high-resolution scans

> **541-4F** **Commercial Art and Graphic Design Services\***
>
> Get the design help you need to catch your target market's eye and
> educate them about your product or service. The experts under this SIN
> can help you update, rewrite, edit and even create new printed
> materials. Contractors will:

-   Develop conceptual designs and layouts for publications

-   Provide copywriting and technical writing services

-   Create sketches, drawings, publication designs, and typographic
    layouts

-   Furnish custom or stock artwork (including electronic artwork)

**541-5 Integrated Marketing Services**

This SIN enables you to obtain a complete solution that integrates
various services found under other SINs. Contractors have the
capabilities to provide comprehensive solutions including services
available separately under 541-1 Advertising, 541-2 Public Relations,
541-3 Web Based Marketing, and 541-4 Specialized Marketing. This one
stop shopping SIN provides an avenue for you to receive all aspects
necessary to implement a seamless marketing campaign. From specialized
niche services to broad-reaching campaigns, don't try to piece together
your own solution. Let the experts under this SIN pull it together for
you. **Please note: this SIN should only be utilized when your
requirements encompass a majority of the SINs offered under the AIMS
schedule. It should not be utilized for requirements that can be
addressed by utilizing the proper individualized SIN.**

**541-1000 Other Direct Costs (ODCs)**

Other Direct Costs consist of those services & products (other than
labor hours) needed to complete a project under the schedule. Also known
as "incidental items," these items were previously listed under each of
the SINs, but are now broken out to make it easier for both companies
and customers to determine price reasonableness for ODCs.