""

Required Report - public distribution

**Date:** 8/29/2003

**GAIN Report Number:** MX3318

MX3318

**Mexico**

**HRI Food Service Sector**

**Report**

**2003**

**Approved by:**

![](media/image1.wmf)Bruce Zanin

#### ATO Mexico City

**Prepared by:**

John Leonard, Condessa Consulting

**Report Highlights:**

Mexico\'s hotel, restaurant and institutional food service sector
continues to provide good export opportunities for U.S. suppliers. Total
hotel and restaurant sales in Mexico were estimated to be \$46 billion
in 2002. Though there was not a growth in the number of tourists to
Mexico from 1999 to 2002, spending by tourists increased 23 percent
during that time. Almost 90 percent of foreign tourists to Mexico are
from the United States and many show a preference to purchase U.S.
products.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Mexico ATO \[MX2\]

\[MX\]

**Hotel Restaurant and Institution Sector Report**

**SECTION 1. MARKET SUMMARY**

Mexico's hotel, restaurant and institutional food services (HRI) sector
continues to provide export opportunities for U.S. suppliers. Total
hotel and restaurant sales in Mexico were estimated at US\$46 billion in
2002. Mexico has been hit by the worldwide tourism slump, but despite
the fact that the number of visitors increased by less than one percent
from 1999 to 2002, spending increased by 23 percent during the same
period.

According to Mexico's Secretary of Tourism, there are 11,618 hotels with
469,488 rooms and over 200,000 restaurants. Although no official data
exists on the institutional food service market in Mexico, industry
representatives estimate that roughly six million meals are prepared
each year.

U.S. suppliers continue to enjoy favorable market conditions as Mexican
consumers become more discerning and American restaurant and hotel
chains expand operations in Mexico. U.S. products are perceived to be of
higher quality than those of local producers, particularly red meat,
poultry and dairy products. American products dominate imports with the
main competition coming from local firms that supply the bulk of HRI
needs. Of all food products consumed in hotels, approximately 15 percent
is imported.

The decline in tourism has affected purchasing practices. An industry
source notes that some hotels have instituted centralized controls that
limit individual hotels' ability to purchase new items.

The HRI sector is served almost exclusively by independent distributors.
While some hotels and restaurants do import directly, U.S. suppliers
will almost certainly need to serve the market through an established
distributor. The best prospects for U.S. exporters are with the large
hotel groups and international-class restaurants since smaller
establishments use few further-processed foods. Many U.S. food products,
including frozen beef, are purchased directly at large Club Stores for
use in smaller restaurants.

**Advantages and Challenges Facing U.S. Products in Mexico**

  ----------------------------------- -----------------------------------
  Advantages                          Challenges

  The United States is already the    Commercial barriers such as
  leading foreign supplier to         labeling, phytosanitary and
  Mexico's HRI sector.                sanitary regulations and NOMs
                                      (Mexican quality standards)
                                      continue to pose obstacles for
                                      importing some U.S. products.

  Geographical proximity gives U.S.   As Mexico's transportation and
  exporters a competitive advantage   distribution infrastructure
  over third country suppliers.       improves, other countries will be
                                      able to deliver product more
                                      efficiently to the Mexican market.

  Because of NAFTA, U.S. products     The European Union, Chile and other
  have preferential import duties     Central American and South American
  compared to products from other     countries have free trade
  countries. As of 2003, most U.S.    agreements with Mexico giving them
  food and agricultural product       preferential duties for some
  exports to Mexico are duty-free.    products.

  Rising per capita income, more      U.S. firms must aggressively
  women in the work force, and        solicit new business and establish
  increasing foreign investment are   in-country sales and servicing
  driving the demand for processed    infrastructure.
  foods.                              

  International visitors demand       Local suppliers can fulfil the
  high-quality and U.S. style foods.  demand for many products.

  Familiarity with U.S. chain         Limited market for up-scale
  restaurants.                        restaurants.

  Increased investment from U.S.      Convincing U.S. chains to use U.S.
  hotel and restaurant chains in      suppliers despite local
  Mexico.                             competition.

  High quality and consistency of     Transportation and distribution
  U.S. products.                      methods make it difficult to serve
                                      market.
  ----------------------------------- -----------------------------------

**SECTION II. ROAD MAP FOR MARKET ENTRY**

**A. ENTRY STRATEGY**

Since selling to the HRI sector requires micro-servicing of hundreds or
even thousands of points, a U.S. supplier will need to work though a
local distributor. Most buyers will insist that a local distributor
deliver product, collect payment and resolve problems. The key is
finding a reputable firm; there are a limited number of qualified
representatives with the infrastructure and reputation to successfully
serve the market.

The best way to simultaneously find a distributor and determine the
viability of your product in the market is to visit Mexico and meet with
prospective representatives. These distributors are constantly visiting
customers and introducing new products; if anyone knows whether a given
food item has possibilities, it is the distributors. The ATO can assist
with a list of distributors for product types.

Buyers will insist on having product samples to be tested in the hotel
or restaurant. Chefs usually choose ingredients, so getting the food
item tested by these decision-makers is an important first step.

Once a distributor is established, the U.S. supplier needs to nurture
the relationship. Good communication between the supplier, distributor,
and end-user was cited often by interviewees as one of the most
important components for building a successful distribution network in
Mexico. U.S. suppliers should closely monitor their distributor's
activities by traveling to the market, going on customer calls and
supporting promotional activities.

It is possible to bypass a Mexican distributor and to sell directly to
hotels or restaurants. The restaurant chain VIPs (owned by Walmex), for
example, imports containers from large suppliers directly from the
United States. Smaller suppliers deliver to a warehouse in Laredo where
shipments are consolidated for transport across the border. But since
few organizations have the infrastructure to import directly and deliver
to their own outlets, the exporter would need a local distributor to
service the rest of the market.

**B. MARKET STRUCTURE**

Distribution is the single most important factor in any food product's
success in Mexico. The following chart illustrates the primary channels
for food products exported from the United States and sold in Mexico.

U.S.

Mexico

***Types of distributors***

There are essentially three types of distributors serving the HRI
sector. The first supply basic dry goods and fresh products purchased at
the *Central de Abastos* (Central Supply Market)*,* Club Stores, local
suppliers, and other markets. These distributors are basically delivery
services.

The second type of distributor is a specialized importer. These
importer-distributors have their own warehousing facilities and delivery
vehicles and usually specialize in one type of product. Examples in
Mexico City include Monjuic, specializing in imported cheeses, and
Vininter, a pasta, wine, and liquor distributor.

The third type of distributor is the major international-style fast food
service distributor. Major companies include Martin Brower for McDonalds
and Pacific Star for KFC and Pizza Hut. Other importers not only serve
international chain restaurants, but also provide food products to a
wide variety of mostly upscale hotels and eating establishments.
Distribuidor Internacional de Alimentos (DIA) and its subsidiary, Exim
del Caribe, is a large company serving 96 cities with over 1000
products. DIA distributes to Domino's, Burger King, Cinemark and
Starbucks.

It is important to note that there is no large "multi-supplier" similar
to Sysco in the United States that serves the HRI sector. For this
reason, dozens of trucks make deliveries each day to large hotels and
restaurants. The Hotel Presidente, for example, reports that up to 50
trucks arrive every day.

Although Unilever and Nestle Food Service have sophisticated
distribution systems, they generally only supply their own products. The
remaining independent distributors will specialize in a single product
group and operate only regionally. One company, Chef Mart Food Service,
plans to offer a full catalog of food and supplies to the industry, but
currently only serves Mexico City with a limited group of products.
Although Chef Mart is owned by two large processors, Jumex and La
Costeña, they will also offer products that they do not manufacture.

***Distribution methods***

Only Mexican entities registered with the Ministry of Economy as
importers may bring product into Mexico. The importer will be one of
three entities, an independent importer-distributor, the hotel or
restaurant itself, or a distribution subsidiary of the U.S. supplier.

The HRI sector relies on local distributors. One of the largest chains
catering to tourists, Grupo Anderson's, uses only local firms to supply
product. While there is a buyer in the corporate office, purchasing
decisions are made at each one of their 62 restaurants.

It is possible to sell directly to restaurants and hotels. Indeed, some
of the major hotel and restaurant chains do import product directly from
the United States. The Hotel Presidente, for example, imports meat
directly but uses a customs broker who also delivers the imported
product to the hotel. VIPs, a large family-style restaurant chain owned
by Wal-Mart, imports some high volume products directly.

Larger companies that have experience in the market may have their own
representative and/or distribution system in Mexico. This is the
preferred method for most companies since they can maintain control over
distribution. Still, it requires a substantial investment and is not a
practical option for any but the largest companies.

Distributors' margins can range between 15 to 40 percent depending on
whether the food item is a gourmet product or more of a commodity. U.S.
suppliers are usually shocked at these mark-ups, but a distributor in
Mexico has higher costs and risks than does one in the United States for
at least two reasons. First, the import process is time consuming and
cumbersome. Second, distributors don't wait for checks to come in the
mail; they may have to send a messenger several times to a customer's
office in order to collect. Hotels and restaurants usually receive seven
to 15 days credit from suppliers.

Many of the international chains, both fast food and other franchises,
begin operations in Mexico by importing virtually all of their
consumables from the home distribution center, usually in the United
States. This percentage decreases over time as Mexican suppliers fill
the gap. The distributor serving KFC and Pizza Hut, for example,
imported 80 percent of their food products from the United States in
1995 -- now that figure is down to 30 percent. McDonald's has reduced
their food imports to less than 10 percent.

***Transportation***

A land border crossing by truck is the most likely form of
transportation for U.S. food products. Excluding Cancun, the largest
Mexican markets in the HRI sector are located in the interior of the
country. Approximately 80 percent of all U.S. exports are transported to
Mexico via truck. A 40 foot trailer from Laredo to Mexico City will cost
approximately US \$1000, and a refrigerated trailer will cost around US
\$1300. The Mexican national railway system is antiquated and
disorganized; it is not really an option for anything but bulk
commodities. Maritime transportation may be considered for delivery to
Cancun, but is generally not practical for processed foods. A limited
amount of product, usually fresh fish, is sent from the United States by
air.

**C. SUB-SECTOR PROFILES**

***Hotels and Resorts***

Mexico is the world's seventh largest tourist destination in the world,
with 3.6 percent of all tourists. Arrivals from the United States
represent more than 90 percent of total international tourism to Mexico.
Though the number of tourists increased by less than one percent from
1999 to 2002, spending actually increased by 23 percent. It is estimated
that there were 100 million foreign visitors to Mexico in 2002 that
spent close to US\$9 billion.

Number of Visitors to Mexico and Total Spending

  --------------------- ----------------------- -------------------------
  Year                  Number of Visitors      Total Spending (US\$
                        (000s)                  Millions)

  1999                  99,869                  7,223

  2000                  105,673                 8,295

  2001                  100,718                 8,401

  2002                  100,151                 8,858
  --------------------- ----------------------- -------------------------

Source: Secretary of Tourism

Mexico's Secretary of Tourism, reports that there are 11,618 hotels with
469,488 rooms throughout Mexico. According to Horwath Castillo Miranda,
total annual sales were approximately US\$31 billion in 2002.

Hotel and Restaurant Sales in Mexico (000s of US\$)

  --------------------------------------- -------------------------------
                                          2002

  Hotel Sales^1^                          30,943,103

  Restaurant Sales^2^                     14,984,520

  Total Sales                             45,927,623
  --------------------------------------- -------------------------------

Source: Horwath Castillo Miranda, Mexico City ^1^ , CANIRAC ^2^

Mexico City has the largest number of hotels in the country, with 670
hotels and 47,000 rooms. Of these, 55 hotels were classified as
"International Tourism Quality" with a total of 14,570 rooms. Other
important business and tourist destinations are the cities of Monterrey
and Guadalajara and resorts on the coasts of the states of Quintana Roo,
Baja California, and Guererro.

Four and five star hotels make up almost 40 percent of the rooms
available around the country. This is significant since imported food
products are more likely to be used at upscale hotels catering to
foreign travellers. The Mexican hotel industry derives approximately 29
percent of its total income from the sale of food and beverages.

**Hotels by Category and Number of Rooms**

  --------------------------- -------------------- -----------------------
  Category                    Number of Hotels     Number of Rooms

  Five Star                   575                  109,170

  Four Star                   1,140                92,559

  Three Star                  1,987                82,822

  Two Star                    1,834                55,326

  One Star                    1,949                46,952

  No Category                 4,133                82,659

  TOTAL                       11,618               469,488
  --------------------------- -------------------- -----------------------

Source: Secretary of Tourism

\*Includes villas, apartment hotels, guest houses, bungalows, inns,
furnished rooms, camps, and cottages.

The hotel industry is dominated by several large groups in Mexico. The
largest, Intercontinental Group, manages 81 properties. Grupo Posadas
handles 58 hotels. Fratur, Hoteles Camino Real, Grupo Calinda, Grupo
Cosamex, and Hotelera Chicome are also principal players.

***Restaurants***

According to CANIRAC, the National Restaurant Chamber, the Mexican
restaurant industry comprises 221,249 establishments. In 2002, total
restaurant sales approached US\$15 billion, nearly 2.5 percent of the
Mexican gross domestic product and 25 percent of tourism industry sales.
Restaurants employ 800,000 workers or two percent of total employment.

Approximately 9,000 restaurants belong to the "organized" class of
chains and large establishments, the remainder are small, family-owned
operations. There are roughly 70 restaurant chains in Mexico, a category
that includes the following three types: fast food; no-frills,
family-oriented sit down; and international and clasical theme
restaurants. Of the large restaurant operators in Mexico, Wal-Mart de
Mexico and Corporacion Mexicana de Restaurantes stand out with 262 and
92 outlets respectively

Well-known U.S. restaurants such as The Palm, China Grill and Le Cirque
can be found at the finer Mexican hotels. The exacting standards of U.S.
chains oblige Mexican operators to source U.S. product. By contrast,
chains such as Grupo Anderson´s (Señor Frogs, Carlos and Charlies) that
also cater to national and international visitors source most of their
product nationally and only import liquor, and wine, and sauces.

The many fast food restaurants that entered Mexico in the 1980's have
continued to expand. New shopping malls around the country feature food
courts with well-known U.S. fast food franchises. Grupo Yum, owner of
KFC and Pizza Hut, has 410 outlets around the country and may soon bring
Taco Bell, Long John Silver and A&W. Another group, ECE owns 18
restaurants, mostly in tourist areas, that include Hard Rock Café,
Planet Hollywood, Rainforest Café and others. Other smaller fast food
companies include: Arby\`s, Carl\`s Jr. Hamburgers, Papa John's Pizza,
Sushi Itto, Taco Inn, Opah (Greek Food) and Helen´s.

Restaurants spend approximately US\$535 million per year on
ingredients/raw materials. Meat, alchoholic and non-alchoholic beverages
represent just over half of this amount.

![](media/image2.wmf)

Source: CANIRAC 2002

***Institutional Food Sector***

The Mexican institutional food services industry includes airline and
cruise ship catering, hospitals, schools, golf courses, institutional
food cafeterias, the military and prisons.

**Airlines:** Airlines outsource the preparation of inflight meals to
catering companies known as "comisariatos". There are really only two
companies serving this market: Gate Gourmet and Luftansa Services
(Skychef and Aerococina).

Airlines such as Aeromexico select the menu and define the portion
sizes. The contracted caterer will choose suppliers based upon price and
quality defined by the airline. The caterers primarily source with local
suppliers, though companies like Gate Gourmet are increasingly
purchasing U.S. dairy and meat products and Chilean seafood. While in
most cases the caterer decides on ingredients, there are instances in
which the airline will request a certain product or brand.

**Military and prisons:** The Mexican military's food purchasing is
decentralized. According to a purchasing officer at Navy Command, each
base around the country is responsible for purchasing locally. Imported
products are generally not considered unless it is price competitive
with local inputs.

Prisons also source all their food requirements locally. There are three
different jurisdictions operating prisons in Mexico: Federal, State and
Municipal. Prison contracts are awarded almost solely on price and
imported products are rarely purchased.

**Company cafeterias:** A high percentage of Mexican companies -- both
manufacturers and professional offices -- provide meals to their
employees, either free of charge or at greatly reduced prices. Most,
including that at Ford Motor Company, report that they use Mexican
products almost exclusively. Scotiabank Inverlat, however, serves
imported products in their corporate dining rooms such as U.S. beef,
salmon and potatoes which are sourced from local distributors.

**Hospitals:** There are approximately 27,200 hospital units in Mexico.
Of these, almost 23,000 are state-owned and purchase very little
imported product. Private hospitals catering to higher income patients
are increasingly adding imported food to their menus. The ABC in Mexico
City commented that they are purchasing imported meat, fish and dairy
products. The ABC also reported that they were pleased with imported
catfish because it lacks a fishy odor and keeps longer on the patient's
plate.

**Hospital Units in Mexico**

  ---------------------------------------------------- ------------------
  Hospital Type                                        Number of
                                                       Hospitals

  Private Hospitals (1)                                4,453

  Hospitals                                            2,950

  Clinics                                              678

  Radiology Clinics                                    825

  Public Hospitals (2)                                 22,762

  Health Secretariat                                   11,835

  Social Security Hospitals                            5,378

  Social Services and Security Institute for State     1,247
  Workers                                              

  Petroleos Mexicanos Pemex, State Oil Company         215

  Military Hospitals                                   341

  Oceanic and Navy Secretariat                         137

  Others                                               3,609

  Total                                                27,215
  ---------------------------------------------------- ------------------

Source: 1. Direccion General de Epidemiologia-Secretaria de Salud,
Boletin Estadistico 1999

2\. Secretaria de Salud-Direccion General de Información y Evaluación
del Desempeño, Boletin de Informacion Estadistica num. 21, 2001.

**SECTION III. COMPETITION**

The main competition for U.S. exporters selling to the HRI sector will
come from established Mexican companies. National producers have a long
and distinguished history. Large processors such as Herdez (canned
goods), Bimbo (bread and baked goods), and Sabritas (snacks) dominate
those segments and have sophisticated production and delivery systems.
The brewing giants, Grupo Modelo and Cervecería Cuauhtemoc, have almost
complete control over beer distribution. Important multinational firms
active as local suppliers include Bacardi, Campbell's, Coca Cola,
Danone, Del Monte, General Mills, Kraft Foods, Nestle, Unilever and
others.

The United States dominates Mexico's food imports with 78 percent of the
total. Still, there is competition from other countries.

-   Chile, which has a free trade agreement with Mexico, is strong in
    poultry and seafood.

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-   Canadian producers are more active than ever and compete with the
    United States in meat and dairy products.

-   Asian products are imported by a limited number of distributors.
    China is becoming strong as a supplier of frozen talapia, an
    increasingly popular freshwater fish.

-   Competition from Europe has also increased as a result of the
    Mexico-European Union Free Trade Agreement, although meat and dairy
    products were excluded from the treaty. Europe and Chile dominate
    wine imports leaving U.S. producers with a small share of that
    market.

Food Product Imports Ranked by Country

+------------------------------+-------+--------------+---------------+
| Product Group                | Rank  | Country      | Share of      |
|                              |       |              | Import Market |
|                              |       |              | (%) 2002      |
+------------------------------+-------+--------------+---------------+
| Beef                         | 1     | United       | 88.9          |
|                              |       | States       |               |
|                              | 2     |              | 11.5          |
|                              |       | Canada       |               |
+------------------------------+-------+--------------+---------------+
| Dairy                        | 1     | United       | 32.85         |
|                              |       | States       |               |
|                              | 2     |              | 20.36         |
|                              |       | Canada       |               |
|                              | 3     |              | 9.96          |
|                              |       | New Zealand  |               |
|                              | 4     |              | 3.93          |
|                              |       | Germany      |               |
+------------------------------+-------+--------------+---------------+
| Seafood                      | 1     | United       | 19.47         |
|                              |       | States       |               |
|                              | 2     |              | 12.68         |
|                              |       | Chile        |               |
|                              | 3     |              | 11.85         |
|                              |       | China        |               |
|                              | 4     |              | 8.34          |
|                              |       | Costa Rica   |               |
+------------------------------+-------+--------------+---------------+
| Chicken                      | 1     | United       | 89.84         |
|                              |       | States       |               |
|                              | 2     |              | 10.16         |
|                              |       | Chile        |               |
+------------------------------+-------+--------------+---------------+
| Wine                         | 1     | France       | 29.46         |
|                              |       |              |               |
|                              | 2     | Chile        | 24.73         |
|                              |       |              |               |
|                              | 3     | Spain        | 19.07         |
|                              |       |              |               |
|                              | 4     | Germany      | 12.28         |
+------------------------------+-------+--------------+---------------+

Source: World Trade Atlas, Global Trade Information Systems Inc., July
2003.

**SECTION IV. BEST PRODUCT PROPECTS**

**Products Present in the Market Which Have Good Sales Potential**

-   Mexican buyers, particularly those in the hotel industry, suggest a
    strong demand for high quality U.S. meats such as Angus, rib eye,
    and New York strip.

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-   Lunch meats, minute steaks, and other processed meats show good
    prospects, according to buyers.

```{=html}
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```
-   Buyers suggest that fish (especially talapia) and seafood products
    (particularly white crab and lobster) also present lucrative
    opportunities. Frozen seafood, of which 70 percent is sold to
    restaurants, has great potential.

-   The Hotel Nikko expressed they would like to see more canned whole
    fruits in syrups.

```{=html}
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```
-   Desserts, specifically high quality ice creams, present strong
    possibilities.

-   Processed fruits, vegetables, and egg products are expected to
    record high levels of growth in the near future.

-   Pre-made sauces, particularly dressings and salsas, continue to have
    strong demand.

-   The Palm Restaurant in Mexico City mentioned that they had trouble
    finding soups, U.S. fruit juices, and high quality U.S. spices for
    seafood dishes.

-   Although there is strong competition in snack foods from Mexican
    manufacturers, there is still room for high quality and innovative
    products.

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-   Nearly every interviewee suggested that the strongest trend in the
    market is towards "light" food.

**Products Not Present in Significant Quantities but Which Have Good
Sales Potential**

According to Mexican buyers, there is good market potential for gourmet
products as well as lobster, crab, squid and salmon. Theme restaurants
catering to international tourists and high-end Mexico City restaurants
are interested in portion control and high quality spices in bulk.
Similarly, hotels are using more pre-made appetizers for food service
and catering.

**Products Not Present Because They Face Significant Barriers**

Most U.S. food and agricultural products became duty free on January 1,
2003 when the ten-year implementation period for the North America Free
Trade Agreement (NAFTA) came to an end. However, the potential increase
in imports associated with this opening resulted in negotiations to
contain U.S. exports of certain products. Thus, some products still face
quotas or other barriers: fresh poultry, beef carcasses, bone-in meat,
boneless beef cuts, prime beef cuts, fresh potatoes, sugar, cocoa and
cacao, white corn and high fructose corn syrup, among others.

Consumer preferences or monopolistic practices of large Mexican
suppliers are more often responsible for thwarting new entrants than are
government barriers. California wines have not done well in Mexico and
interviewees cited a Mexican preference for those from Spain, France or
Italy. Imported beers have faced tough opposition from the two big
Mexican brewers, which control distribution to hotels and restaurants.

**SECTION V. POST CONTACT AND FURTHER INFORMATION**[^1]

If you have any questions or comments regarding this report or need
assistance exporting processed food products to Mexico, please contact
the U.S. Agricultural Trade Office in Mexico City at the following
address:

The U.S. Agricultural Trade Office, Mexico City

Jaime Balmes No. 8-201

Col. Los Morales Polanco

11510 Mexico, DF

Tel: (52 55)-5280-5291

Fax: (52 55)-5281-6093

atomexico@usda.gov; www.fas.usda.gov

U.S. Agricultural Trade Office -- Monterrey

Dan Martinez; Director

Blvd. Diaz Ordaz No. 140 Torre II Piso 7

Col. Santa Maria

64650 Monterrey, N.L.

Tel 52 (81) 8333 5289; Fax 52 (81) 8333 1248;

atomonterrey@usda.gov; www.fas.usda.gov

Industry Contacts

+------------------+----------------+------------------+--------------+
| Company          | Address        | E-mail           | Telephone    |
|                  |                |                  | and Fax      |
+------------------+----------------+------------------+--------------+
| National         | Homero 109     | <gr              | T: 55        |
| Association of   | Piso 11        | al@antad.org.mx> | 55-80-17-72, |
| Supermarkets and |                |                  |              |
| Retailers        | Col. Polanco   |                  | F: 55        |
| (ANTAD)          |                |                  | 53-95-26-10  |
|                  | 11560 Mexico   |                  |              |
|                  | DF             |                  |              |
+------------------+----------------+------------------+--------------+
| National         | Tolsa 54       | [anam            | T/F: 55      |
| Association of   |                | 98@prodigy.net.m | 57-09-36-97, |
| Grocers          | Col. Centro    | x](mailto:Anam98 | 55           |
|                  |                | @prodigy.net.mx) | 57-09-37-01  |
|                  | CP 06040       |                  |              |
|                  | Mexico DF      |                  |              |
+------------------+----------------+------------------+--------------+
| Mexican National | Balderas       | [amhmme          | T: 55        |
| Association of   | 33-414 Piso 4  | x@prodigy.net.mx | 55-10-86-14, |
| Hotels and       |                | ](mailto:Amhmmex | 55           |
| Motels           | Col. Centro    | @prodigy.net.mx) | 55-10-86-59  |
|                  |                |                  |              |
|                  | 06040 Mexico   |                  | F: 55        |
|                  | DF             |                  | 55-10-88-74  |
+------------------+----------------+------------------+--------------+
| Mexican          | Torcuato Tasso | <wwwam           | T: 55        |
| Association of   | 325-103        | rac@prodigy.net> | 52-50-11-46, |
| Restaurants      |                |                  | 55           |
| (AMR)            | Col. Polanco   |                  | 55-31-09-11  |
|                  |                |                  |              |
|                  | 11560 Mexico   |                  | F: 55        |
|                  | DF             |                  | 55-45-86-71  |
+------------------+----------------+------------------+--------------+
| Mexican          | Queretaro 210  | <amhospita       | T: 55        |
| Association of   |                | les@hotmail.com> | 55-74-01-28, |
| Hospitals        | Col. Roma      |                  | 55           |
|                  |                |                  | 52-37-99-86  |
|                  | 06700 Mexico   |                  |              |
|                  | DF             |                  | F: 55        |
|                  |                |                  | 55-84-18-82  |
+------------------+----------------+------------------+--------------+
| National Chamber | Aniceto Ortega | <canirac4        | T: 55        |
| of the Industry  | 1009           | @prodigy.net.mx> | 56-04-04-18, |
| of Restaurants   |                |                  | 56-04-42-06  |
| and Food         | Col. Del Valle |                  | F: 55        |
| (CANIRAC)        |                |                  | 56-04-40-86  |
|                  | 03100 Mexico   |                  |              |
|                  | DF             |                  |              |
+------------------+----------------+------------------+--------------+

[^1]: This report is for informational purposes only to assist U.S.
    exporters in their sales and promotional efforts of food and
    agricultural products in Mexico. The data in this report were
    collected from local trade and government sources and not
    necessarily official U.S. Department of Agricultural (USDA) data.
    While every effort has been made to provide an accurate list of
    contacts, telephone and fax numbers change frequently in Mexico.
    Also, there may be other qualified firms in Mexico and the United
    States and their exclusion from any lists or directories is
    unintentional. Neither the U.S. Agricultural Trade Office (ATO), nor
    the USDA endorses any firm contained herein. U.S. exporters should
    take normal commercial cautions when dealing with any potential
    importer, including conducting reference checks.