![](media/image1.png){width="1.0409722222222222in"
height="1.0409722222222222in"}

**Number range CHAPTERNomination Form**

**Web Content Managers Best Practice Awards (2005)**

[Best Practice Being Nominated:]{.underline}

**Website URL:**
[http://www.lifelines.navy.mil](http://www.lifelines.navy.mil/) or
[http://www.lifelines.usmc.mil](http://www.lifelines.usmc.mil/)

[Best Practice Category]{.underline} (You can nominate the same website
or agency in more than one category). Read [descriptions of each
category]{.underline}

1.  Website Design

2.  Website Content

3.  Citizen-Focused Online Services

x Services for Defined Audiences

4.  Governance and Web Management

[Describe the Best Practice]{.underline} : Please be specific about what
it is, why it\'s a best practice,

evidence that's it's been successful, and how it could be replicated at
other agencies.

(limit one page)

In response to a 1995 SECNAV Worldwide Needs Assessment that found that
Quality of Life (QOL) services were not being distributed equally, the
US Navy developed the LIFELines Services Network, a comprehensive,
integrated, web-based multi-media system that reinvented the delivery of
QOL programs and systems by harnessing the power of the Internet to
vastly improve the global availability and range of information to tens
of thousands of uniformed personnel, family members and civilian service
members of the Department of the Navy (DON -- Navy and Marine Corps).

Publicly accessible via
[www.lifelines.navy.mil](http://www.lifelines.navy.mil/) or
[www.lifelines.usmc.mil](http://www.lifelines.usmc.mil/), LIFELines is
much more than a website. Using six modern telecommunication media --
the Internet, Internet Simulcasting, Satellite Broadcasting,
Teleconferencing, EchoStar Dish Television (for overseas broadcasts) and
Cable Television -- and powered by a dynamic database system, LIFELines
delivers more than 25,000 pages of original QOL support content 'better,
faster and cheaper', including self-help programs, interactive learning
tools, and electronic transactions around the world, 24 hours a day/7
days a week.

What make LIFELines so unique and creative is that by leveraging the
power of partnerships -- (1) Navy, (2) Marine Corps, (3) Coast Guard,
(4) DOD QOL Executive Committee \[representing all military services\],
and (5) Navy-Marine Corps Relief Society -- and technology, service
members and their families can communicate across the globe, access
civilian and military news, distance learning and college courses, and
other services through the Internet and participate interactively in
live Internet broadcasts with command leaders, access live television
shows, streaming audio/video and audio/videos on-demand with just a
click of a mouse!

LIFELines has evolved into a premier award-winning DON Knowledge
Management (KM) system which re-invented the brand of a 228-year-old
institution -- the United States Navy -- and elevated the concept of
service. LIFELines is a highly-visible, well known, high traffic source
of information. For example, over the last 12 months LIFELines has had
more than 55-million hits and 2.7 million individual sessions.

The Oracle-based LIFELines Services Network also has enormous capacity.
The system is currently hosting:

a.  Navy Familyline

b.  The Master Chief Petty Officer of the Navy's (MCPON) DirectLine,

c.  The SECDNAV's Retiree Council web site and

d.  Operation Dear Abby's Anyservicemember web sites

e.  DOD's Exceptional Family member site,

f.  DOD's Deployment Connections site,

g.  DOD's Military Home Front

h.  DOD's Commanders Page site

i.  Military Student site

> Bottom line: LIFELines is a single, reliable source of information for
> Personal Development and Family Support. A number of government and
> private businesses have caught the LIFELines vision, for example, the
> General Services Administration, which cited LIFELines in 1999 as one
> of two top military websites, received queries from corporations in
> Great Britian and Japan expressing in the LIFELines model and asking
> how to apply web-based systems for delivery of human resources to
> citizens.