+------------------------+----------+----------------------+----------+
| **Risk Communication   | [        | [NOT                 | **[Top   |
| Principles**           | Appropri | Appr                 | 5]{.unde |
|                        | ate]{.un | opriate]{.underline} | rline}** |
|                        | derline} | in \[country\] Risk  | Risk     |
|                        | in       | Communication        | Commu    |
|                        | \[c      |                      | nication |
|                        | ountry\] | \* Please mark with  | Pr       |
|                        | Risk     | an **X** and give a  | inciples |
|                        | Commu    | brief explanation.   |          |
|                        | nication |                      | \*Number |
|                        |          |                      | choices  |
|                        | \* if    |                      | 1-5.     |
|                        | "Yes"    |                      |          |
|                        | mark     |                      |          |
|                        | with an  |                      |          |
|                        |         |                      |          |
+------------------------+----------+----------------------+----------+
| **1. Don't over        |          |                      |          |
| reassure (err on the   |          |                      |          |
| alarming side)**       |          |                      |          |
|                        |          |                      |          |
| -   A high estimate of |          |                      |          |
|     harm modified      |          |                      |          |
|     downward is much   |          |                      |          |
|     more acceptable to |          |                      |          |
|     the public than a  |          |                      |          |
|     low estimate of    |          |                      |          |
|     harm modified      |          |                      |          |
|     upward.            |          |                      |          |
+------------------------+----------+----------------------+----------+
| **2. State continued   |          |                      |          |
| concern before stating |          |                      |          |
| reassuring updates**   |          |                      |          |
|                        |          |                      |          |
| -   \"Although we're   |          |                      |          |
|     not out of the     |          |                      |          |
|     woods yet, we have |          |                      |          |
|     seen a declining   |          |                      |          |
|     number of cases    |          |                      |          |
|     each day this      |          |                      |          |
|     week.\"            |          |                      |          |
+------------------------+----------+----------------------+----------+
| **3. Confidence vs.    |          |                      |          |
| uncertainty**          |          |                      |          |
|                        |          |                      |          |
| -   Instead of making  |          |                      |          |
|     promises about     |          |                      |          |
|     outcomes, express  |          |                      |          |
|     the uncertainty of |          |                      |          |
|     the situation and  |          |                      |          |
|     a confident belief |          |                      |          |
|     in the \"process\" |          |                      |          |
|     to fix the problem |          |                      |          |
|     and address public |          |                      |          |
|     safety concerns.   |          |                      |          |
+------------------------+----------+----------------------+----------+

+------------------------+----------+----------------------+----------+
| **Risk Communication   | [        | [NOT                 | **[Top   |
| Principles**           | Appropri | Appr                 | 5]{.unde |
|                        | ate]{.un | opriate]{.underline} | rline}** |
|                        | derline} | in \[country\] Risk  | Risk     |
|                        | in       | Communication        | Commu    |
|                        | \[c      |                      | nication |
|                        | ountry\] | \* Please mark with  | Pr       |
|                        | Risk     | an **X** and give a  | inciples |
|                        | Commu    | brief explanation.   |          |
|                        | nication |                      | \*Number |
|                        |          |                      | choices  |
|                        | \* if    |                      | 1-5.     |
|                        | "Yes"    |                      |          |
|                        | mark     |                      |          |
|                        | with an  |                      |          |
|                        |         |                      |          |
+------------------------+----------+----------------------+----------+
| **4. Give people       |          |                      |          |
| things to do - Anxiety |          |                      |          |
| is reduced by action   |          |                      |          |
| and a restored sense   |          |                      |          |
| of control**           |          |                      |          |
|                        |          |                      |          |
| **For example:**       |          |                      |          |
|                        |          |                      |          |
| -   Symbolic behaviors |          |                      |          |
|     (e.g., going to a  |          |                      |          |
|     candlelight vigil) |          |                      |          |
|                        |          |                      |          |
| -   Preparatory        |          |                      |          |
|     behaviors (e.g.,   |          |                      |          |
|     buying water and   |          |                      |          |
|     batteries)         |          |                      |          |
|                        |          |                      |          |
| -   Contingent \"if,   |          |                      |          |
|     then\" behaviors   |          |                      |          |
|     (e.g., creating an |          |                      |          |
|     emergency family   |          |                      |          |
|     communication      |          |                      |          |
|     plan)              |          |                      |          |
|                        |          |                      |          |
| -   Single most        |          |                      |          |
|     important action   |          |                      |          |
|     for                |          |                      |          |
|     self-protection    |          |                      |          |
|                        |          |                      |          |
| -   Recommend a 3-part |          |                      |          |
|     action plan        |          |                      |          |
|                        |          |                      |          |
| ```{=html}             |          |                      |          |
| <!-- -->               |          |                      |          |
| ```                    |          |                      |          |
| -   You must do X      |          |                      |          |
|                        |          |                      |          |
| -   You should do Y    |          |                      |          |
|                        |          |                      |          |
| -   You can do Z       |          |                      |          |
+------------------------+----------+----------------------+----------+

+------------------------+----------+----------------------+----------+
| **Risk Communication   | [        | [NOT                 | **[Top   |
| Principles**           | Appropri | Appr                 | 5]{.unde |
|                        | ate]{.un | opriate]{.underline} | rline}** |
|                        | derline} | in \[country\] Risk  | Risk     |
|                        | in       | Communication        | Commu    |
|                        | \[c      |                      | nication |
|                        | ountry\] | \* Please mark with  | Pr       |
|                        | Risk     | an **X** and give a  | inciples |
|                        | Commu    | brief explanation.   |          |
|                        | nication |                      | \*Number |
|                        |          |                      | choices  |
|                        | \* if    |                      | 1-5.     |
|                        | "Yes"    |                      |          |
|                        | mark     |                      |          |
|                        | with an  |                      |          |
|                        |         |                      |          |
+------------------------+----------+----------------------+----------+
| **5. Allow people the  |          |                      |          |
| right to feel fear**   |          |                      |          |
|                        |          |                      |          |
| **For example:**       |          |                      |          |
|                        |          |                      |          |
| -   Don't pretend they |          |                      |          |
|     are not afraid,    |          |                      |          |
|     and don't tell     |          |                      |          |
|     them they          |          |                      |          |
|     shouldn't be.      |          |                      |          |
|                        |          |                      |          |
| -   Acknowledge the    |          |                      |          |
|     fear, and give     |          |                      |          |
|     contextual         |          |                      |          |
|     information.       |          |                      |          |
+------------------------+----------+----------------------+----------+
| 6.  **Acknowledge      |          |                      |          |
|     uncertainty**      |          |                      |          |
+------------------------+----------+----------------------+----------+
| 7.  **Share dilemmas** |          |                      |          |
+------------------------+----------+----------------------+----------+
| 8.  **Acknowledge      |          |                      |          |
|     opinion            |          |                      |          |
|     diversity.**       |          |                      |          |
+------------------------+----------+----------------------+----------+
| 9.  **Be willing to    |          |                      |          |
|     speculate.**       |          |                      |          |
+------------------------+----------+----------------------+----------+
| 10. **Don't over       |          |                      |          |
|     diagnose or over   |          |                      |          |
|     plan for panic.**  |          |                      |          |
+------------------------+----------+----------------------+----------+
| 11. **Don't aim for    |          |                      |          |
|     zero fear.**       |          |                      |          |
+------------------------+----------+----------------------+----------+

+------------------------+----------+----------------------+----------+
| **Risk Communication   | [        | [NOT                 | **[Top   |
| Principles**           | Appropri | Appr                 | 5]{.unde |
|                        | ate]{.un | opriate]{.underline} | rline}** |
|                        | derline} | in \[country\] Risk  | Risk     |
|                        | in       | Communication        | Commu    |
|                        | \[c      |                      | nication |
|                        | ountry\] | \* Please mark with  | Pr       |
|                        | Risk     | an **X** and give a  | inciples |
|                        | Commu    | brief explanation.   |          |
|                        | nication |                      | \*Number |
|                        |          |                      | choices  |
|                        | \* if    |                      | 1-5.     |
|                        | "Yes"    |                      |          |
|                        | mark     |                      |          |
|                        | with an  |                      |          |
|                        |         |                      |          |
+------------------------+----------+----------------------+----------+
| 12. **Don't forget     |          |                      |          |
|     emotions other     |          |                      |          |
|     than fear.**       |          |                      |          |
+------------------------+----------+----------------------+----------+
| 13. **Don't ridicule   |          |                      |          |
|     the public's       |          |                      |          |
|     emotions.**        |          |                      |          |
+------------------------+----------+----------------------+----------+
| 14. **Legitimize       |          |                      |          |
|     people's fears.**  |          |                      |          |
+------------------------+----------+----------------------+----------+
| 15. **Tolerate early   |          |                      |          |
|     over-reactions.**  |          |                      |          |
+------------------------+----------+----------------------+----------+
| 16. **Establish your   |          |                      |          |
|     own humanity.**    |          |                      |          |
+------------------------+----------+----------------------+----------+
| 17. **Tell people what |          |                      |          |
|     they can expect.** |          |                      |          |
+------------------------+----------+----------------------+----------+
| 18. **Let people       |          |                      |          |
|     choose their own   |          |                      |          |
|     actions.**         |          |                      |          |
+------------------------+----------+----------------------+----------+
| 19. **Ask more of      |          |                      |          |
|     people.**          |          |                      |          |
+------------------------+----------+----------------------+----------+
| 20. **Acknowledge      |          |                      |          |
|     errors,            |          |                      |          |
|     deficiencies, and  |          |                      |          |
|     misbehaviors.**    |          |                      |          |
+------------------------+----------+----------------------+----------+
| 21. **Apologize often  |          |                      |          |
|     for errors,        |          |                      |          |
|     deficiencies, and  |          |                      |          |
|     misbehaviors.**    |          |                      |          |
+------------------------+----------+----------------------+----------+
| **Risk Communication   | [        | [NOT                 | **[Top   |
| Principles**           | Appropri | Appr                 | 5]{.unde |
|                        | ate]{.un | opriate]{.underline} | rline}** |
|                        | derline} | in \[country\] Risk  | Risk     |
|                        | in       | Communication        | Commu    |
|                        | \[c      |                      | nication |
|                        | ountry\] | \* Please mark with  | Pr       |
|                        | Risk     | an **X** and give a  | inciples |
|                        | Commu    | brief explanation.   |          |
|                        | nication |                      | \*Number |
|                        |          |                      | choices  |
|                        | \* if    |                      | 1-5.     |
|                        | "Yes"    |                      |          |
|                        | mark     |                      |          |
|                        | with an  |                      |          |
|                        |         |                      |          |
+------------------------+----------+----------------------+----------+
| 22. **Be explicit      |          |                      |          |
|     about changes in   |          |                      |          |
|     official opinion,  |          |                      |          |
|     prediction, or     |          |                      |          |
|     policy.**          |          |                      |          |
+------------------------+----------+----------------------+----------+
| 23. **Don't lie, and   |          |                      |          |
|     don't tell         |          |                      |          |
|     half-truths.**     |          |                      |          |
+------------------------+----------+----------------------+----------+
| 24. **Aim for total    |          |                      |          |
|     candor and         |          |                      |          |
|     transparency.**    |          |                      |          |
+------------------------+----------+----------------------+----------+
| 25. **Be careful with  |          |                      |          |
|     risk               |          |                      |          |
|     comparisons.**     |          |                      |          |
+------------------------+----------+----------------------+----------+

**A) Please think about Risk Communication activities in your country as
you review the worksheet.**

The document lists Principles of Risk Communication that are often
applied in the west. These concepts are applied to public communication
around emergencies or crises \[in press conferences, messages (posters,
fact sheets and so on)\].

Please consider some of the work you are doing on Avian
Influenza/pandemic preparedness and then:

a)  Review the principles and check off those principles which you feel
    are appropriate to use in your cultural context.

b)  If you feel a principle is inappropriate for use in your risk
    communication activities, please mark it with an X and give a brief
    explanation as to why.

c)  Last, please rank your top 5 principles according to importance
    (number them 1-5).

Please feel free to put a question mark next to anything that is unclear
or confusing.

**B)**

In preparation for Thursday's panel discussion with media
representatives, [please list 2 questions]{.underline} you would like
the media representatives to answer/discuss in the context of building
stronger partnerships.

Questions for the [print media]{.underline} representative:

1\)

2\)

Questions for the [television media]{.underline} representative:

1\)

2\)