""

Required Report - public distribution

**Date:** 10/2/2003

**GAIN Report Number:** KS3058

KS3058

**Korea, Republic of**

### Promotion Opportunities

**Annual**

**2003**

**Approved by:**

![](media/image1.wmf)Marcus E. Lower, Director

#### Agricultural Trade Office

**Prepared by:**

Susan Phillips, Deputy Director

**Report Highlights:**

This report identifies upcoming promotional activities and events in
Korea which may be of interest to U.S. suppliers of agricultural,
fishery and forest products.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Seoul ATO \[KS2\]

\[KS\]

"The promotional activities listed are provided for information purposes
only. No endorsement should be implied unless specifically stated. Terms
and conditions of participation are the responsibility of the activity
organizer."

### *SECTION I. FAS/W ENDORSED TRADE SHOWS*

+-------------+--------------------+----------+-----------------------+
| Large-Scale |                    |          |                       |
| Trade Shows |                    |          |                       |
+-------------+--------------------+----------+-----------------------+
| Date        | Event/Description  | Location | Contact/Organizer     |
+-------------+--------------------+----------+-----------------------+
| Mar 3-5,    | Trade-only food    | aT       | Contact: Commerce     |
| 2004        | and hotel show for | Center   | Tours International,  |
|             | imported food,     |          | Inc.                  |
|             | beverages and      | Seoul,   |                       |
|             | equipment.         | Korea    | Tel: (415) 433-3072   |
|             | Attracts some      |          |                       |
|             | 6,000 top quality  |          | Fax: (415) 433-2820   |
|             | buyers from the    |          |                       |
|             | entire South       |          | Email:                |
|             | Korean food and    |          | comtours@aol.com      |
|             | hospitality        |          |                       |
|             | industry.          |          | Mr. Robert Chang      |
|             | Exhibitors are     |          |                       |
|             | expected from      |          | Organizer: AllWorld   |
|             | around 20          |          | Exhibitions           |
|             | countries.         |          |                       |
|             |                    |          | Web:                  |
|             |                    |          | www.al                |
|             |                    |          | lworldexhibitions.com |
+-------------+--------------------+----------+-----------------------+

### *SECTION II. OTHER TRADE SHOWS*

+-------------+--------------------+----------+-----------------------+
| **Other     |                    |          |                       |
| Trade       |                    |          |                       |
| Shows**     |                    |          |                       |
+-------------+--------------------+----------+-----------------------+
| **Date**    | **E                | **Lo     | **Contact/Organizer** |
|             | vent/Description** | cation** |                       |
+-------------+--------------------+----------+-----------------------+
| Oct 16-19,  | SIBA: Seoul Int'l  | COEX     | Korean Bakery         |
| 2003        | Bakery Fair        |          | Association           |
|             |                    | Seoul,   |                       |
|             |                    | Korea    | Tel: 011 82-2         |
|             |                    |          | 6000-1412             |
|             |                    |          |                       |
|             |                    |          | Fax: 011 82-2         |
|             |                    |          | 6000-1409             |
|             |                    |          |                       |
|             |                    |          | E-mail:               |
|             |                    |          | <kbc@coex.co.kr>      |
|             |                    |          |                       |
|             |                    |          | Website:              |
|             |                    |          | www.siba-expo.com     |
+-------------+--------------------+----------+-----------------------+
| Nov 27-30,  | Busan Seafood Expo | BEXCO    | Busan Seafood Expo    |
| 2003        | 2003               |          | Secretariat           |
|             |                    | Busan,   |                       |
|             | The 1^st^ Busan    | Korea    | Tel: 001 82-2         |
|             | International      |          | 6300-2780             |
|             | Seafood &          |          |                       |
|             | Fisheries          |          | Fax: 011 82-2         |
|             | Exposition offers  |          | 6300-2789             |
|             | the chance to      |          |                       |
|             | display U.S.       |          | E-mail:               |
|             | seafood products   |          | <expo@b2expo.org>     |
|             | to pre-qualified   |          |                       |
|             | buyers from both   |          | Website:              |
|             | the public and     |          | [www.busanseafood     |
|             | private sector.    |          | expo.com]{.underline} |
|             | ATO Seoul will     |          |                       |
|             | walk the Show.     |          |                       |
+-------------+--------------------+----------+-----------------------+
| Feb 6-11,   | Kyung Hyang        | SE       | Ehousing Co., Ltd     |
| 2004        | Housing Fair 2004  | TEC/COEX |                       |
|             |                    |          | Tel: 011 82-2         |
|             | AF&PA/AHEC Seoul   | Seoul,   | 3701-1600             |
|             | plans to           | Korea    |                       |
|             | participate.       |          |                       |
|             | Contact            |          |                       |
|             | <kyoungh           |          |                       |
|             | oahn@unitel.co.kr> |          |                       |
|             | for more           |          |                       |
|             | information.       |          |                       |
+-------------+--------------------+----------+-----------------------+

+-------------+--------------------+----------+-----------------------+
| Mar 2004    | Korea Day booth in | Tokyo,   | ATO Seoul             |
|             | the U.S. Pavilion: | Japan    |                       |
|             | ATO Seoul will     |          |                       |
|             | capitalize on the  |          |                       |
|             | large numbers of   |          |                       |
|             | Koreans that       |          |                       |
|             | attend the FoodEx  |          |                       |
|             | Tokyo Show to      |          |                       |
|             | entice them to the |          |                       |
|             | U.S. Pavilion.     |          |                       |
+-------------+--------------------+----------+-----------------------+
| Mar 24-28,  | HOMDEX: Home       | SETEC    | Dreamsite Korea       |
| 2004        | Dealers and        |          |                       |
|             | Development Expo   | Seoul,   | Tel: 011 82-2         |
|             |                    | Korea    | 413-9938              |
|             | AF&PA/AHEC Seoul   |          |                       |
|             | plans to           |          |                       |
|             | participate.       |          |                       |
|             | Contact            |          |                       |
|             | <kyoungh           |          |                       |
|             | oahn@unitel.co.kr> |          |                       |
|             | for more           |          |                       |
|             | information.       |          |                       |
+-------------+--------------------+----------+-----------------------+
| Mar 25-31,  | Seoul Living       | COEX     | Design House Inc.     |
| 2004        | Design Fair        |          |                       |
|             |                    | Seoul,   | Tel: 011 82-2         |
|             | AF&PA/AHEC Seoul   | Korea    | 6000-1412/1414        |
|             | plans to           |          |                       |
|             | participate.       |          |                       |
|             | Contact            |          |                       |
|             | <kyoungh           |          |                       |
|             | oahn@unitel.co.kr> |          |                       |
|             | for more           |          |                       |
|             | information.       |          |                       |
+-------------+--------------------+----------+-----------------------+
| Apr 2004    | Seoul Wine Expo    | Seoul,   | ATO Seoul             |
|             | 2004               | Korea    |                       |
|             |                    |          |                       |
|             | ATO Seoul will     |          |                       |
|             | organize a U.S.    |          |                       |
|             | wine pavilion and  |          |                       |
|             | a seminar.         |          |                       |
+-------------+--------------------+----------+-----------------------+
| Apr 19-22,  | Seoul Int'l Food   | COEX     | Korea                 |
| 2004        | Exposition 2004    |          | Trade-Investment      |
|             |                    | Seoul,   | Promotion Agency      |
|             |                    | Korea    |                       |
|             |                    |          | Tel: 011 82-2         |
|             |                    |          | 3460-7672/7263/7265   |
+-------------+--------------------+----------+-----------------------+
| Apr 27-30,  | Korean Int'l       | COEX     | B2EXPO CO Ltd         |
| 2004        | Beverage & Brewery |          |                       |
|             | Processing         | Seoul,   | Tel: 011 82-2         |
|             | Technology         | Korea    | 6300-2780             |
|             | Exhibition         |          |                       |
+-------------+--------------------+----------+-----------------------+
| May 2004    | KOFURN: Korean     | COEX     | Korea Federation of   |
| (TBD)       | Int'l Furniture    |          | Furniture Industry    |
|             | Fair               | Seoul,   | Cooperative (KFFIC)   |
|             |                    | Korea    |                       |
|             | AF&PA/AHEC Seoul   |          | Tel: 011 82-2         |
|             | plans to           |          | 2215-8838             |
|             | participate.       |          |                       |
|             | Contact            |          | Fax: 011 82-2         |
|             | <kyoungh           |          | 2215-9724             |
|             | oahn@unitel.co.kr> |          |                       |
|             | for more           |          | E-mail:               |
|             | information.       |          | <we                   |
|             |                    |          | bmaster@kofurn.or.kr> |
+-------------+--------------------+----------+-----------------------+
| May 2-6,    | Seoul Int'l        | COEX     | COEX                  |
| 2004        | Hort               |          |                       |
|             | iculture/Gardening | Seoul,   | Tel: 011 82-2         |
|             | Market Fair 2004   | Korea    | 6000-1085             |
+-------------+--------------------+----------+-----------------------+
| May 26-30,  | Seoul Int'l Food   | COEX     | The Korea Traditional |
| 2004        | Expo 2004          |          | Food Tourism          |
|             |                    | Seoul,   | Association           |
|             |                    | Korea    |                       |
|             |                    |          | Tel: 011 82-2         |
|             |                    |          | 734-1545              |
+-------------+--------------------+----------+-----------------------+
| June 2004   | Busan Int'l Food   | BEXCO    | Korea Industrial      |
|             | Show               |          | Marketing Institute   |
|             |                    | Busan,   |                       |
|             |                    | Korea    | Tel: 011 82-2         |
|             |                    |          | 3442-2484             |
|             |                    |          |                       |
|             |                    |          | Fax: 011 82-2         |
|             |                    |          | 3442-2488             |
+-------------+--------------------+----------+-----------------------+

+-------------+--------------------+----------+-----------------------+
| Sep 2004    | Busan Kyung Hyang  | BEXCO    | AF&PA                 |
| (TBD)       | Housing Fair       |          |                       |
|             |                    | Busan,   |                       |
|             | AF&PA/AHEC Seoul   | Korea    |                       |
|             | plans to           |          |                       |
|             | participate.       |          |                       |
|             | Contact            |          |                       |
|             | <kyoungh           |          |                       |
|             | oahn@unitel.co.kr> |          |                       |
|             | for more           |          |                       |
|             | information.       |          |                       |
+-------------+--------------------+----------+-----------------------+
| Sep. 3-5,   | The 12^th^         | SETEC    | Korea Franchise       |
| 2004        | Franchise Business |          | Association           |
|             | Expo               | Seoul,   |                       |
|             |                    | Korea    | Tel: 011 82-2         |
|             |                    |          | 3401-8810             |
+-------------+--------------------+----------+-----------------------+
| Nov. 19-21, | Korean Int'l       | SETEC    | Korea Industrial      |
| 2004        | Pet/Dog/Aquarium   |          | Marketing Institute   |
|             | Fish & Pet         | Seoul,   |                       |
|             | Supplies Fair      | Korea    | Tel: 011 82-2         |
|             |                    |          | 3442-2484             |
|             | ATO Seoul will     |          |                       |
|             | have an            |          |                       |
|             | information booth  |          |                       |
|             | and catalog        |          |                       |
|             | display at the     |          |                       |
|             | Show.              |          |                       |
+-------------+--------------------+----------+-----------------------+

###### SECTION III. OTHER PROMOTIONAL ACTIVITIES

+-------------+--------------------+----------+-----------------------+
| #######     |                    |          |                       |
| Agent Shows |                    |          |                       |
+-------------+--------------------+----------+-----------------------+
| Date        | Event/Description  | Location | Contact/Organizer     |
+-------------+--------------------+----------+-----------------------+
| Jun 2004    | Busan Agent Show   | BEXCO    | ATO Seoul             |
|             | in conjuction with |          |                       |
|             | the Busan Int'l    | Busan,   |                       |
|             | Food Show. This    | Korea    |                       |
|             | Show will assist   |          |                       |
|             | existing agents of |          |                       |
|             | U.S. products in   |          |                       |
|             | developing new     |          |                       |
|             | sales leads.       |          |                       |
+-------------+--------------------+----------+-----------------------+

+-------------+--------------------+----------+-----------------------+
| #           |                    |          |                       |
| ###### Buyi |                    |          |                       |
| ng/Educatio |                    |          |                       |
| nal Mission |                    |          |                       |
| s to the Un |                    |          |                       |
| ited States |                    |          |                       |
+-------------+--------------------+----------+-----------------------+
| Date        | Event/Description  | Location | Contact/Organizer     |
+-------------+--------------------+----------+-----------------------+
| Mar 2004    | Seafood Mission:   | Boston   | ATO Seoul             |
|             | ATO Seoul will     | Seafood  |                       |
|             | bring together a   | Show     |                       |
|             | group of seafood   | 2004     |                       |
|             | buyers to attend   |          |                       |
|             | the Boston Seafood |          |                       |
|             | Show.              |          |                       |
+-------------+--------------------+----------+-----------------------+
| Apr 2004    | Race Horse         | Florida  | ATO Seoul             |
|             | Mission: ATO Seoul |          |                       |
|             | will assist ten    |          |                       |
|             | key Korean         |          |                       |
|             | racehorse buyers   |          |                       |
|             | from both the      |          |                       |
|             | Seoul and Busan    |          |                       |
|             | race tracks to     |          |                       |
|             | travel to the U.S. |          |                       |
|             | and purchase race  |          |                       |
|             | horses.            |          |                       |
+-------------+--------------------+----------+-----------------------+
| May 2004    | Food Service       | NRA 2004 | ATO Seoul             |
|             | Mission: ATO will  |          |                       |
|             | bring a group of   | Chicago, |                       |
|             | leading food       | Ill.     |                       |
|             | service            |          |                       |
|             | impo               |          |                       |
|             | rters/distributors |          |                       |
|             | to the NRA Show    |          |                       |
|             | and one other      |          |                       |
|             | location. The      |          |                       |
|             | group will be      |          |                       |
|             | exposed to a wide  |          |                       |
|             | variety of         |          |                       |
|             | products through   |          |                       |
|             | this mission.      |          |                       |
+-------------+--------------------+----------+-----------------------+
| May 2004    | Organic Mission:   | WUSATA   | ATO Seoul/WUSATA      |
|             | Eight to ten of    | region   |                       |
|             | the leading        | (Arizona |                       |
|             | organic processed  | and New  |                       |
|             | product buyers     | Mexico)  |                       |
|             | will learn about   | and FMI  |                       |
|             | the variety and    | 2004     |                       |
|             | quality of organic |          |                       |
|             | products from the  |          |                       |
|             | U.S.               |          |                       |
+-------------+--------------------+----------+-----------------------+
| Jun 2004    | Consumer Ready     | (TBD)    | ATO Seoul             |
|             | Mission: Composed  |          |                       |
|             | of importers and   |          |                       |
|             | large retailers,   |          |                       |
|             | the group will     |          |                       |
|             | participate in a   |          |                       |
|             | table top show     |          |                       |
|             | organized in       |          |                       |
|             | conjunction with   |          |                       |
|             | either a State     |          |                       |
|             | Department of      |          |                       |
|             | Agriculture of the |          |                       |
|             | Department of      |          |                       |
|             | Commerce           |          |                       |
+-------------+--------------------+----------+-----------------------+

+-------------+--------------------+----------+-----------------------+
| ####### Wor |                    |          |                       |
| kshops, Men |                    |          |                       |
| u & Product |                    |          |                       |
|  Promotions |                    |          |                       |
|  & Seminars |                    |          |                       |
+-------------+--------------------+----------+-----------------------+
| Date        | Event/Description  | Location | Contact/Organizer     |
+-------------+--------------------+----------+-----------------------+
| Jan 2004    | Organic Seminar:   | Seoul,   | ATO Seoul/WUSATA      |
|             | In order to assist | Korea    |                       |
|             | the Korean organic |          |                       |
|             | retail industry    |          |                       |
|             | with their organic |          |                       |
|             | promotional        |          |                       |
|             | efforts, WUSATA    |          |                       |
|             | will recruit an    |          |                       |
|             | organic marketing  |          |                       |
|             | specialist and/or  |          |                       |
|             | organic            |          |                       |
|             | nutritionist from  |          |                       |
|             | the U.S. to make a |          |                       |
|             | seminar            |          |                       |
|             | presentation to    |          |                       |
|             | the local          |          |                       |
|             | industry.          |          |                       |
+-------------+--------------------+----------+-----------------------+
| Jun 2004    | Wine Seminar: To   | Cheju,   | ATO Seoul             |
|             | educate local wine | Korea    |                       |
|             | enthusiasts and    |          |                       |
|             | F&B trade about    |          |                       |
|             | the quality and    |          |                       |
|             | variety of U.S.    |          |                       |
|             | wine.              |          |                       |
+-------------+--------------------+----------+-----------------------+
| Jun/Jul     | U.S. Retail        | Seoul,   | ATO Seoul             |
| 2004        | Product Promotion: | Korea    |                       |
|             | ATO Seoul will     |          |                       |
|             | assist a major     |          |                       |
|             | retailer with a    |          |                       |
|             | product promotion  |          |                       |
|             | and will recruit   |          |                       |
|             | interested         |          |                       |
|             | importers or       |          |                       |
|             | agents who can     |          |                       |
|             | deliver either     |          |                       |
|             | currently          |          |                       |
|             | available U.S.     |          |                       |
|             | products or        |          |                       |
|             | new-to-market U.S. |          |                       |
|             | products.          |          |                       |
+-------------+--------------------+----------+-----------------------+
| Jul 2004    | Value-Added U.S.   | Private  | ATO Seoul             |
|             | Products Workshop: | culinary |                       |
|             | A culinary         | i        |                       |
|             | workshop for menu  | nstitute |                       |
|             | development        | or chain |                       |
|             | targeting staffs   | rest     |                       |
|             | of restaurant      | aurant's |                       |
|             | chains. This       | c        |                       |
|             | activity will      | orporate |                       |
|             | teach them about   | kitchen  |                       |
|             | the advantages and | (TBD) in |                       |
|             | applicability of   | Seoul,   |                       |
|             | value-added        | Korea    |                       |
|             | (further           |          |                       |
|             | processed)         |          |                       |
|             | products from the  |          |                       |
|             | U.S.               |          |                       |
+-------------+--------------------+----------+-----------------------+

  ------------- --------------------- ----------- -----------------------
  Sep 2004      Wine Seminar: To      Busan,      ATO Seoul
                educate local wine    Korea       
                enthusiasts and F&B               
                trade about the                   
                quality and variety               
                of U.S. wine.                     

  ------------- --------------------- ----------- -----------------------

###### SECTION IV KEY CONTACTS AND FURTHER INFORMATION

U.S. Agricultural Trade Office

Korean Address: Room 303, Leema Building, 146-1, Susong-dong,
Chongro-ku, Seoul, Korea

U.S. Mailing Address: US Embassy Seoul, Unit 15550-ATO, APO, AP
96205-5550

Telephone: 82-2 397-4188 Fax: 82-2 720-7921

E-mail: <atoseoul@fas.usda.gov>

Website: [www.atoseoul.com]{.underline}

**For more information on how you can register for USDA/FAS's Supplier
List:**

The United States Department of Agriculture's Foreign Agricultural
Service (USDA/FAS) offers information and services that can be
beneficial to both new and experienced exporters. For example, the U.S.
Suppliers Service is a searchable database of over 5,000 U.S. exporters
and their products, which is used by USDA/FAS to help facilitate
connecting potential buyers with U.S. suppliers. This database is the
primary means by which the more than 85 USDA FAS Overseas offices, such
as the ATO in Seoul, Korea help export agents, trading companies,
importers and foreign market buyers locate U.S. suppliers. It is also
used to inform U.S. exporters of opportunities to participate in market
development activities sponsored by USDA and federal export programs.

To register online for this service, see:
**[http://www.fas.usda.gov/agexport/exporter.html]{.underline}**

**For information about activities by Strategic Regional Trade Groups,
please contact:**

Mid-America International Agri-Trade Council (MIATCO)

400 West Erie Street, Suite 100, Chicago, IL 60610

Telephone: 312-944-3030 Fax: 312 944-1144

E-mail: eriggs@miatoco.org

Website: [www.miatco.org](http://www.miatco.org/)

Western United States Agricultural Trade Association (WUSATA)

2500 Main Street, Suite 110, Vancouver, WA 98660-2697

Phone: 360-693-3373 Fax: 360-693-3464

E-mail: <bruce@wusata.org>

Website: [www.wusata.org](http://www.wusata.org/)

Eastern United States Agricultural & Food Export Council (Food Export
USA)

150 S. Independence Mall West, 1036 Public Ledger Building,
Philadelphia, PA 19106

Phone: 215-829-9111 Fax: 215-829-9777

E-mail: <jcanono@foodexportusa.org>

Website: [www.foodexportusa.org](http://www.foodexportusa.org/)

Southern United States Agricultural Trade Association (SUSTA)

2 Canal Street Suite 2515, New Orleans, LA 70130, USA

Phone: 504-568-5986 Fax: 504-568-6010

E-mail: <jim@susta.org>

Website: [www.susta.org](http://www.susta.org/)

**For information on the commercial and industrial products in Korea,
please contact:**

Foreign Commercial Service

Korean Address: U.S. Embassy, 82, Sejong-ro, Chongro-ku, Seoul, Korea

U.S. Mailing Address: US Embassy Seoul, Unit 15550-FCS, APO, AP
96205-5550

Telephone: 82-2 397-4535 Fax: 82-2 739-1628

E-mail: <Seoul.office.box@mail.doc.gov> Homepage: www.buyusa.gov/korea