""

Required Report - public distribution

**Date:** 9/29/2003

**GAIN Report Number:** CH3821

CH3821

**China, Peoples Republic of**

**Promotion Opportunities**

**Annual**

**2003**

**Approved by:**

![](media/image1.wmf)Ross Kreamer

#### U.S. Consulate

**Prepared by:**

Xu Min

**Report Highlights:**

This report provides a complete list of market-development activities,
such as trade shows, retail promotions and trade teams, that the ATO
Shanghai plans to participate in over the period from October 2003
through April 2004. U.S. exporters and other organizations interested in
participating in any of these activities should contact the respective
organizer or ATO Shanghai for additional information.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Shanghai ATO \[CH2\]

\[CH\]

**[TABLE OF CONTENTS:]{.underline}**

**I. FAS/USDA Endoresed Trade
Shows.......................................Page 3 of 9**

**II. Other Trade
Shows..............................................................\...Page
4 of 9**

III\. Other Promotional
Activities..................................................Page 6 of 9

> **A. In-store
> Promotions...............................................................Page
> 6 of 9**

**B. Trade
Missions.......................................................................Page
7 of 9**

C.  **Trade Reception
    ...................................................................
    Page 8 of 9**

**IV. Post Contact and Further
Information...................................Page 8 of 9**

Disclaimer:

The promotional activities listed below are provided for informational
purposes only.

No endorsement is implied unless specifically stated. Terms and
conditions of

participation are the responsibility of the activity organizer.

#### I. FAS/USDA Endorsed Trade Shows

U.S. exporters and other organizations interested in participating in
FAS/USDA Endorsed Trade Shows should contact the respective organizers
listed beneath each individual event, or alternatively, communicate with
the FAS/USDA Trade Show Office based in Washington D.C.: Ms. Khaliaka
Meardry, Mail Stop 1052 Room 4646 1400 Independence Ave., S.W.,
Washington, D.C. 20250-1052, Phone: 202-720-3065, Fax: 202-690-4374,
E-mail: khaliaka.Meardry@fas.usda.gov.

#### SIAL China 2004

Date: April 9 - 11, 2004

Venue: Shanghai New International Expo Centre of Pudong, Shanghai

Due to the SARS outbreak in China in Spring 2003, SIAL 2003 has been
postponed to the Spring of 2004. The SIAL China show features a wide
array of international exhibitors focused on food and beverage marketing
to the HRI and retail sectors. While SIAL has an excellent reputation in
Europe and South America, the China show is perhaps less widely known
because it competes with the more firmly established Food & Hotel China.
However, the show organizers have succeeded in attracting China\'s
leading retailers, including the country\'s top foreign retailer,
Carrefour of France. In forging a relationship with Carrefour, Exposium
has gained popularity with international exhibitors by organizing
meetings and seminars with key managers of the well positioned retail
chain. In an effort to ensure high-quality visitors, SIAL 2004 will be
held in the expansive new Shanghai International Expo Centre in Pudong.
ATO Shanghai will provide support services to U.S. exhibitors including
an on-site booth within the U.S. Pavilion, a market briefing, and a
trade reception.

Contact: Ms. Lillian Lee, Exposium China, Unit 710, Union Plaza, 20
Chaoyangmenwai Dajie, Beijing 100020; Phone: (86-10) 6587-2510,
6587-2511, Fax: (86-10) 6587-2512, E-mail: eucimat@public.bta.net.cn or
Mr. François Gros, IMEX Management, Inc. (U.S. Representatives for
Exposium), 505 East Boulevard, Suite 200, Charlotte, NC 28203; Phone:
(704) 365-0041, Fax: (704) 365-8426, E-mail: exposium@imexmgt.com, or
Ms. Anne Capdevielle, Exposium, 1, rue du Parc, 92593 Levallois-Perret
Cedex, France; Phone: (33-1) 49 68 54 22, (33-1) 49 68 54 11, E-mail:
acapdevielle@exposium.fr, Internet: www.sial.fr, www.exposium.com

#### II. Other Trade Shows

U.S. exporters and other organizations interested in participating in
any of the trade shows listed below should contact the respective
organizers listed beneath each individual event, or alternatively,
communicate with ATO Shanghai for additional information.

#### Fall 2003 National Candy & Spirits Fair

Date: October 5 - 9, 2003

Venue: Shenyang, Liaoning Province

The fall show of this semi-annual event, also known as the Tang Jiu Hui
Fair, possibly the largest domestic food trade show in China, will take
place in the capital city of Liaoning Province. This show has a strong
\"local\" focus, featuring a wide variety of food, wines and spirits. It
attracts more than 50,000 domestic buyers, mostly wholesalers and
distributors, and provides an excellent opportunity to expand your
network of contacts or penetrate new markets within inland China. ATO
Shanghai will lead a sales mission to this show October.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn.

#### China National Fisheries & Seafood Expo 2003

Date: October 29 - 31, 2003

Venue: Shanghai Everbright Convention & Exhibition Center

This show is Asia\'s premier seafood and fisheries event, and has been
able to attract major seafood importers, wholesalers, and seafood
processors. In the last six years, the successful China National
Fisheries & Seafood Expo has been held in Qingdao, Beijing, Dalian and
Shanghai. This show is best suited for exporters of frozen seafood,
particularly squid, pollack, sole, and herring that can be sold in
wholesale markets and/or further processed in China. ATO Shanghai will
have representatives at the show to support U.S. exhibitors.

Contact: Sea Fare Expositions, Inc., 1553 NW Ballard Way, Suite 200,
Seattle, WA 98107; Phone: (206) 789-5741, Fax: (206) 789-0504, E-mail:
china@seafare.com, Internet: www.chinaseafoodexpo.com

#### The 5th China Retail Convention & Exhibition

Date: October 31 -- November 2, 2003

Venue: Wuhan, Hubei Province

Organized by China's largest trade organization and franchise industry,
the China Chain Store & Franchise Association (CCFA), the 5th China
Retail Convention & Exhibition will take place in Wuhan at the end of
October. This is an annual gathering attended by China's top 50
retailers, retailing facility manufacturers, food and equipment
suppliers and distributors. ATO Shanghai will take part in this
convention by setting up an informational booth during the 4-day
exhibition.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn

#### WoodMac China 2004

Date: February 17 - 20, 2004

Venue: Intex Convention Center & Shanghai Mart, Shanghai

This well established show provides a good forum on forestry products
and woodworking machinery, specifically focusing on equipment and
supplies for timber construction and furniture production. This year's
show will be held in conjunction with FurniTek China and WoodBuild
China.

Contact: Ms. Nancy Yung, Hong Kong Exhibition Services Ltd., 9th Floor
Shiu Lam Building, 23 Luard Road, Wanchai, Hong Kong; Phone: (852)
2804-1500, Fax: (852) 2528-3103, E-mail: nancy@hkesmontnet.com.hk or in
the U.S.: Mr. Robert Chang, Commerce Tours International, Suite 918, 870
Market Street, San Francisco, CA 94102; Phone: (415) 433-3072, Fax:
(415) 433-2820, E-mail: Comtours@aol.com; internet:
http://www.woodmacchina.net.

#### Food Ingredients Asia China 2004

Date: March 3 - 5, 2004

Venue: Everbright Convention & Exhibition Center, Shanghai

Last year's CMP-organized FIA turned out to be a success after its
de-facto divorce from the Chinese partner. The show has become an
established food ingredients event for food processing sector in China.
ATO Shanghai will organize an information booth and provide support for
U.S. companies involved in this show.

Contact: Mr. Rutger Oudejans, Expoconsult B.V. trading as CMP
Information, P.O. Box 200, 3600 AE Maarssen, The Netherlands, Tel.: ++31
346 5594444, Fax: ++31 346 573811, Email: roudejans@cmpinformation.com,
Internet: www.fi-events.com

#### III. Other Promotional Activities

U.S. exporters and other organizations interested in participating in or
learning more about any of the promotional activities listed below
should contact ATO Shanghai for additional information.

#### A. In-Store Promotions

#### Wal-Mart, Kunming Promotion

Date: October 18 - December 31, 2003

Venue: Wal-Mart Supercenters in Kunming

ATO Shanghai is coordinating with Wal-Mart Kunming an in-store promotion
to feature US food and beverage products and to combine with an in-store
bakery promotion for US bakery ingredients. Various activities during
the promotion, such as opening ceremony, press conference, lucky draw
and free tasting, will be conducted. Excellent media coverage is also
planned for the promotion. This activity is designed to expand the
presence of American food and agricultural products within secondary
city markets.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn.

#### Wuhan, Metro Promotion

Date: November 4 - 17 2003, Tentative

Venue: Metro Stores in Wuhan

ATO Shanghai will hold an in-store promotion in the Metro stores in
Wuhan, featuring U.S. food and beverage products. This promotional event
will include a U.S. food seminar and a press conference. The promotion
will be the first FAS-led US food promotion in this emerging city market
in the central part of China.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn

#### Chinese Spring Festival US Food and Ingredients Promotion

Date: January 2004

Venue: Shanghai

ATO Shanghai will work with USDA marketing development cooperators,
suppliers, chefs, and local print and TV media to educate Chinese
consumers on how to prepare American foods. The program will include
retail promotion in the better performing foreign retail stores, a
cooking show on popular local TV channel, a menu promotion in restaurant
chains, and a cookbook to teach the customers to make Chinese dishes
with US ingredients.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn.

#### B. Trade Missions

#### Washington State Trade Mission 

Date: October 12 - 18, 2003

Venue: Shanghai, Beijing, Guangzhou

In October 2003, Governor Locke of Washington State is scheduled to lead
a state trade mission from the U.S. to visit China. During visits to
Shanghai, Beijing and the Guangzhou the trade mission plans to focus on
Washington State -- Shanghai relations and agricultural trade promotion.
As part of his agriculture agenda in Shanghai, some members of the
mission are expected to visit the Shanghai Entry-Exit Inspection and
Quarantine Bureau and Lotus Supermarket. ATO Shanghai will assist the
governor in presenting an award to the Lotus Sypermarket.

Contact: Mr. Ross Kreamer, ATO Shanghai, Shanghai Center, Suite 331,
1376 Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn

#### Chinese Press Team

Date: November 2003

Venue: California, Washington

ATO Shanghai will lead a Press Team to the United States in 2003. The
team will consist of five journalists from major newspapers and TV
stations in Shanghai and Jiangsu Province. The plan is for the team to
receive a general introduction to U.S. agriculture through visits to
farms, food processing companies, retail stores, and other
agriculture-related sites. The purpose of this trip is to educate
participants and give them a more nuanced understanding of U.S.
agriculture so that they can, in turn, convey a favorable impression of
U.S. agriculture to Chinese audiences. In addition, this trip will help
Shanghai ATO consolidate and maintain a good working relationship with
local media.

Contact: Ms. Christina Wu, ATO Shanghai, Shanghai Center, Suite 331,
1376 Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn

#### FMI Buyer's Team

Date: May 2004

Venue: McCormick Place, Chicago, IL

ATO Shanghai will lead a buyer team to the Food Marketing Institute
(FMI) trade show in Chicago. The buyer team will also conduct a tour of
food processing, trade and retail operations in the States. The purpose
of this annual mission is to expose Chinese traders to a large variety
of American food products, to help Chinese importers make direct contact
with American exporters, to introduce participants to the concept of
consolidators, and to generate export sales of American food products.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: atos@public.sta.net.cn

#### C. Trade Reception

#### ATO Shanghai Spring Festival Reception

Date: January 2004 (tentative)

Venue: Shanghai (TBA)

Every year, during the Spring Festival (Chinese Lunar New Year)
celebrations, ATO Shanghai holds a trade reception for its most valuable
business contacts. Attendees include 150 -- 200 of the leading
importers, distributors, and traders in Shanghai and the East China
region, as well as top government officials. Occasionally, this
reception is cosponsored by U.S. trade groups or commodity associations.

Contact: ATO Shanghai, Shanghai Center, Suite 331, 1376 Nanjing West
Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax: (86-21) 6279-8336,
E-mail: atos@public.sta.net.cn

#### IV. Post Contact and Further Information

U.S. Agricultural Trade Office, Shanghai

Shanghai Center, Suite 331

1376 Nanjing West Road

Shanghai 200040, China

Phone: (86-21) 6279-8622

Fax: (86-21) 6279-8336

E-mail: atos@public.sta.net.cn or atoshanghai@fas.usda.gov

Website: http://www.atoshanghai.org

For further information about exporting to China, as well as upcoming
events and activities, please visit the ATO Shanghai website
www.atoshanghai.org. Reports from ATO Shanghai and other ATO offices
around the world are also available from the FAS website
www.fas.usda.gov