REPort TO wic

results of PARTICIPANT QUANTITATIVE POLL

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height="2.5145833333333334in"}

May 5, 2008

**METHODOLOGY**

Penn, Schoen & Berland Associates (PSB) conducted 611 phone interviews
with current WIC participants in Texas from April 24 -- April 30, 2008.
Overall, the margin of error is +/- 4%, and greater for subgroups.

The sample included the following respondents:

-   **English-dominant speaking participants** -- WIC participants, 18
    years and older living in Texas who participated in the English
    language survey. \[N=575\]

-   **Spanish-dominant speaking participants** -- WIC participants, 18
    years and older living in Texas who preferred to take the survey in
    Spanish. \[N=36\]

Included in this analysis are the following subgroups:

-   **White participants** \[N=177; MOE=+/- 7%\]

-   **African-American participants** \[N=107; MOE=+/- 10%\]

-   **Hispanic participants** \[N=367; MOE=+/- 5%\]

**EXECUTIVE SUMMARY**

**Health issues and nutritional food items are top of mind for WIC
participants.** The data show over 95% of WIC participants believe their
current diets are healthy, with 31% saying the foods they eat are "very
healthy." Moreover, more than 2 in 3 participants say they are "very
interested" in nutrition and health with a majority also saying they are
very or somewhat interested in fitness & exercise or diet & weight loss.

Additionally, as WIC participants are the primary grocery shoppers and
meal planners within their households, the quality & taste of food,
nutritional value of food products, family preference and cost are
what's most important when shopping for their families. The ease of
preparation is of lesser concern.

**WIC currently holds high marks among participants**. Large majorities
of participants report that their overall impression of the program is
good and that WIC does a good job at educating participants on healthy
eating habits. Participants also say that WIC materials including
pamphlets, handouts, videos/DVDs, and books are helpful.

**Perceptions of current WIC food package offerings are also strongly
positive**. More than 9 in 10 say the current package meets their
nutritional needs.

**Overall, WIC participants respond positively to changes to the WIC
package.** The addition of fruits and vegetables is the most compelling
change, followed by the addition of whole grains and baby food. That
being said, respondents indicated dissatisfaction in the reduction of
juice, cheese and eggs - primarily because they do not want to see their
other food items decreased and that they currently use and like these
items in the package. These specific changes will be essential to the
strategic communications campaign since sizable percentages dislike the
reductions in the amount of juice and cheese.

***However considering both pluses and minuses, 8 in 10 stated that the
increase in the nutritional value of the WIC program outweighs the
dissatisfaction resulting from a reduction of some current food
items.***

**Further discussion around choosing new products uncovered general
resistance towards soy milk and tofu.** Only 13% say they would choose
either soy milk or tofu in replacement of cow's milk and only 21% say
they would only use soy or tofu in combination with cow's milk.

Finally, fold-out guides with pictures of the new food items &
quantities and information sent directly to the homes of participants
are seen as the most effective ways to learn about the new changes. And
when probed on how best to educate participants about the changes,
participants indicated that posters or signs in grocery stores
positioned in certain areas would be the most effective in helping to
identify the correct foods.

Materials of additional interest to participants include recipes and
materials geared toward children, particularly DVDs with cartoon
characters, coloring sheets and story books about drinking low fat milk
or eating whole grains.

**Notably, online tools are seen as playing a lesser role in terms of
educating participants.** Currently, less than 1 in 5 report having
taken a class online and internet options such as online WIC classes and
information supplied via the internet, a website or email fall in the
bottom tier of ways to help educate participants about the new changes.
In terms of children-specific materials, less than half of participants
say websites would be helpful.

**GROCERY SHOPPING & MEAL PLANNING HABITS**

WIC participants are currently the primary grocery shoppers in their
households. Similarly, participants are also responsible for meal
planning.

Of those who are primary grocery shoppers, the majority do their
shopping with their children. However, participants are less likely to
purchase foods because of their children. Rather, 69% of grocery
shoppers give into their children's wants "occasionally" or "never."

Moreover, primary grocery shoppers indicate that the most important
factors in choosing what foods to purchase are: quality & taste, price
*and* the nutritional value of food products. The ease in which it can
be prepared is least important.

  ------------------------------------ ------------- ----------- ---------------------- --------------
  **First, who in your household is    **Overall**   **White**   **African-American**   **Hispanic**
  primarily responsible for grocery                                                     
  shopping?**                                                                           

  I am the primary grocery shopper     77            79          80                     74

  I share grocery shopping with        13            14          10                     14
  another person                                                                        

  Someone else in the household does   10            6           10                     11
  most of the grocery shopping                                                          

  Other                                1             1           0                      1

  Don\'t know                          0             0           0                      0
  ------------------------------------ ------------- ----------- ---------------------- --------------

  ------------------------------------- ------------- ----------- ---------------------- --------------
  **AMONG PRIMARY GROCERY SHOPPERS      **Overall**   **White**   **African-American**   **Hispanic**
  \[N=473\]: When you go shopping for                                                    
  groceries, do you usually go shopping                                                  
  with your children?**                                                                  

  Yes                                   79            73          66                     85

  No                                    19            25          31                     14

  Don\'t know                           1             2           3                      1
  ------------------------------------- ------------- ----------- ---------------------- --------------

+------------------------------------+-------+------+--------+-------+
| **AMONG PRIMARY GROCERY SHOPPERS   | *     | *    | **     | **    |
| \[N=473\]:**                       | *Over | *Whi | Africa | Hispa |
|                                    | all** | te** | n-Amer | nic** |
| **How often do you buy certain     |       |      | ican** |       |
| foods just because your child or   |       |      |        |       |
| children wants it?**               |       |      |        |       |
+------------------------------------+-------+------+--------+-------+
| Every time I shop                  | 13    | 16   | 19     | 10    |
+------------------------------------+-------+------+--------+-------+
| Most of the time I shop            | 18    | 19   | 24     | 17    |
+------------------------------------+-------+------+--------+-------+
| Occasionally                       | 54    | 50   | 45     | 57    |
+------------------------------------+-------+------+--------+-------+
| Never                              | 15    | 14   | 12     | 16    |
+------------------------------------+-------+------+--------+-------+
| Don\'t know                        | 0     | 1    | 0      | 0     |
+------------------------------------+-------+------+--------+-------+

Primary grocery shoppers were next read:

***Next I am going to ask you a series of questions about things that
may influence your decisions when shopping for food for your household.
Please tell me how important each of these factors are.***

+----------------------------+----+----+----+----+----+----+----+----+
| **AMONG PRIMARY GROCERY    | *  |    | *  |    | ** |    | ** |    |
| SHOPPERS \[N=473\]: Is     | *O |    | *W |    | Af |    | Hi |    |
| this \...**                | ve |    | hi |    | ri |    | sp |    |
|                            | ra |    | te |    | ca |    | an |    |
| *Showing Very Important    | ll |    | ** |    | n- |    | ic |    |
| versus Important / Not     | ** |    |    |    | Am |    | ** |    |
| Important*                 |    |    |    |    | er |    |    |    |
|                            |    |    |    |    | ic |    |    |    |
|                            |    |    |    |    | an |    |    |    |
|                            |    |    |    |    | ** |    |    |    |
+----------------------------+----+----+----+----+----+----+----+----+
| The quality and taste of   | 82 | 98 | 87 | 98 | 84 | 99 | 79 | 98 |
| food products              |    | /1 |    | /1 |    | /0 |    | /1 |
+----------------------------+----+----+----+----+----+----+----+----+
| The price of food products | 81 | 95 | 81 | 97 | 83 | 99 | 80 | 93 |
|                            |    | /3 |    | /2 |    | /0 |    | /4 |
+----------------------------+----+----+----+----+----+----+----+----+
| The nutritional value of   | 80 | 97 | 79 | 97 | 79 | 98 | 82 | 98 |
| food products              |    | /2 |    | /4 |    | /1 |    | /2 |
+----------------------------+----+----+----+----+----+----+----+----+
| The foods your family      | 77 | 97 | 76 | 98 | 80 | 98 | 77 | 97 |
| likes to eat               |    | /1 |    | /2 |    | /1 |    | /1 |
+----------------------------+----+----+----+----+----+----+----+----+
| The ease in which it can   | 50 | 7  | 44 | 7  | 55 | 8  | 51 | 7  |
| be made or prepared        |    | 8/ |    | 7/ |    | 5/ |    | 6/ |
|                            |    | 16 |    | 16 |    | 11 |    | 18 |
+----------------------------+----+----+----+----+----+----+----+----+

  ----------------------------- ------------- ----------- ---------------------- --------------
  **Who usually plans the meals **Overall**   **White**   **African-American**   **Hispanic**
  your family eats at home?**                                                    

  Yourself                      75            75          78                     73

  Spouse or partner             13            13          10                     14

  Parent                        4             4           3                      5

  Your spouse or partner\'s     1             1           0                      2
  parent                                                                         

  Other                         7             7           9                      7

  Don\'t know                   0             0           0                      0
  ----------------------------- ------------- ----------- ---------------------- --------------

**HEALTH AND NUTRITIONAL ISSUES**

Participants believe the foods in their diets are healthy -- with more
than 9 in 10 saying the foods they currently eat are "healthy," though 2
in 3 only say "somewhat healthy."

Moreover, 2 in 3 also say they are "very interested" in nutrition and
health and 1 in 2 also say they are "very interested" in topics of "diet
and weight loss" and "fitness and exercise."

  ----------------------------- ------------- ----------- ---------------------- --------------
  **Do you think the foods you  **Overall**   **White**   **African-American**   **Hispanic**
  currently eat are\...?**                                                       

  **HEALTHY**                   **96**        **95**      **94**                 **96**

  Very healthy                  31            33          29                     31

  Somewhat healthy              65            62          65                     65

  Neither healthy nor unhealthy 1             2           1                      2

  **UNHEALTHY**                 **2**         **3**       **5**                  **2**

  Not very healthy              2             3           4                      2

  Not at all healthy            0             0           1                      0

  Don\'t know                   0             0           1                      0
  ----------------------------- ------------- ----------- ---------------------- --------------

Respondents were next read:

***Next I am going to ask you some questions about health topics you may
be interested in learning more about. Please tell me how interested you
are in each of the following topics.***

+----------------------------+----+----+----+----+----+----+----+----+
| **Are you\...**            | *  |    | *  |    | ** |    | ** |    |
|                            | *O |    | *W |    | Af |    | Hi |    |
| *Showing Very Interested   | ve |    | hi |    | ri |    | sp |    |
| versus Interested / Not    | ra |    | te |    | ca |    | an |    |
| Interested*                | ll |    | ** |    | n- |    | ic |    |
|                            | ** |    |    |    | Am |    | ** |    |
|                            |    |    |    |    | er |    |    |    |
|                            |    |    |    |    | ic |    |    |    |
|                            |    |    |    |    | an |    |    |    |
|                            |    |    |    |    | ** |    |    |    |
+----------------------------+----+----+----+----+----+----+----+----+
| Nutrition and health       | 68 | 92 | 60 | 8  | 73 | 92 | 71 | 95 |
|                            |    | /6 |    | 8/ |    | /7 |    | /3 |
|                            |    |    |    | 10 |    |    |    |    |
+----------------------------+----+----+----+----+----+----+----+----+
| Fitness and exercise       | 52 | 87 | 45 | 8  | 53 | 8  | 57 | 91 |
|                            |    | /9 |    | 2/ |    | 6/ |    | /6 |
|                            |    |    |    | 15 |    | 14 |    |    |
+----------------------------+----+----+----+----+----+----+----+----+
| Diet and weight loss       | 52 | 7  | 50 | 7  | 52 | 7  | 54 | 7  |
|                            |    | 5/ |    | 2/ |    | 5/ |    | 9/ |
|                            |    | 22 |    | 27 |    | 23 |    | 19 |
+----------------------------+----+----+----+----+----+----+----+----+

**WIC PROGRAM PERCEPTIONS -- EDUCATION OF NUTRITIONAL ISSUES**

The Texas WIC program currently holds high ratings among its
participants -- with at least 3 in 4 saying the program is "very good."
There is also strong consensus that the program is serving to educate
participants about healthy foods.

In terms of materials, pamphlets, handouts, videos, DVDs, and books are
all seen as valuable WIC materials. However, just half have received
take home DVDs, books, or magnets from WIC and only a quarter have taken
a home class or received information on DVD. Even fewer (less than 1 in
5) have taken a class online.

  ----------------------------- ------------- ----------- ---------------------- --------------
  **What is your overall        **Overall**   **White**   **African-American**   **Hispanic**
  impression of the WIC                                                          
  program - do you think the                                                     
  program is very good,                                                          
  somewhat good, somewhat poor                                                   
  or very poor?**                                                                

  **GOOD**                      **97**        **97**      **97**                 **98**

  Very good                     81            74          83                     85

  Somewhat good                 16            23          14                     13

  Neither good nor bad          1             1           1                      0

  **POOR**                      **1**         **2**       **1**                  **1**

  Somewhat poor                 1             2           0                      1

  Very poor                     0             0           1                      0

  Don\'t know                   0             0           1                      0
  ----------------------------- ------------- ----------- ---------------------- --------------

Respondents were next read:

***WIC does a good job teaching mothers how to eat healthy and feed
their children healthy foods.***

  ---------------------------- ------------- ----------- ---------------------- --------------
  **How much do you agree with **Overall**   **White**   **African-American**   **Hispanic**
  the following statement?**                                                    

  **AGREE**                    **96**        **95**      **96**                 **96**

  Strongly agree               76            68          86                     77

  Somewhat agree               20            27          10                     19

  Neither agree nor disagree   1             1           1                      2

  **DISAGREE**                 **3**         **3**       **2**                  **2**

  Somewhat disagree            2             2           1                      1

  Strongly disagree            1             1           1                      1

  Don\'t know                  0             0           0                      0
  ---------------------------- ------------- ----------- ---------------------- --------------

+--------------------------+----+----+----+----+----+----+----+----+
| **Overall, how helpful   | *  |    | *  |    | ** |    | ** |    |
| to you are the following | *O |    | *W |    | Af |    | Hi |    |
| types of WIC             | ve |    | hi |    | ri |    | sp |    |
| materials?**             | ra |    | te |    | ca |    | an |    |
|                          | ll |    | ** |    | n- |    | ic |    |
| **Are they...**          | ** |    |    |    | Am |    | ** |    |
|                          |    |    |    |    | er |    |    |    |
| *Showing Very Helpful    |    |    |    |    | ic |    |    |    |
| versus Helpful /         |    |    |    |    | an |    |    |    |
| Unhelpful*               |    |    |    |    | ** |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+
| Pamphlets                | 63 | 93 | 51 | 89 | 65 | 93 | 67 | 94 |
|                          |    | /3 |    | /5 |    | /4 |    | /1 |
+--------------------------+----+----+----+----+----+----+----+----+
| Handouts                 | 61 | 93 | 52 | 90 | 64 | 91 | 65 | 94 |
|                          |    | /3 |    | /3 |    | /5 |    | /2 |
+--------------------------+----+----+----+----+----+----+----+----+
| Videos or DVDs           | 57 | 85 | 45 | 76 | 60 | 83 | 63 | 91 |
|                          |    | /4 |    | /5 |    | /2 |    | /2 |
+--------------------------+----+----+----+----+----+----+----+----+
| Books                    | 56 | 82 | 44 | 73 | 65 | 87 | 60 | 84 |
|                          |    | /3 |    | /4 |    | /4 |    | /2 |
+--------------------------+----+----+----+----+----+----+----+----+

  -------------------------- ------------- ----------- ---------------------- --------------
  **Have you ever received   **Overall**   **White**   **African-American**   **Hispanic**
  take home DVDs, books, or                                                   
  magnets from WIC for your                                                   
  child?**                                                                    

  Yes                        45            42          44                     46

  No                         54            57          55                     54

  Don\'t know                0             1           1                      0
  -------------------------- ------------- ----------- ---------------------- --------------

+------------------------+----------+----------+----------+----------+
| **AMONG THOSE          | **O      | *        | **Af     | **Hi     |
| RECEIVIING DVDS,       | verall** | *White** | rican-Am | spanic** |
| ETC:**                 |          |          | erican** |          |
|                        |          |          |          |          |
| **If yes, did your     |          |          |          |          |
| child use it?**        |          |          |          |          |
+------------------------+----------+----------+----------+----------+
| Yes                    | 84       | 82       | 89       | 83       |
+------------------------+----------+----------+----------+----------+
| No                     | 15       | 18       | 11       | 15       |
+------------------------+----------+----------+----------+----------+
| Don\'t know            | 1        | 0        | 0        | 1        |
+------------------------+----------+----------+----------+----------+

  -------------------------- ------------- ----------- ---------------------- --------------
  **Have you ever received a **Overall**   **White**   **African-American**   **Hispanic**
  WIC take home class or                                                      
  information on DVD?**                                                       

  Yes                        24            22          26                     25

  No                         75            78          73                     74

  Don\'t know                1             0           1                      1
  -------------------------- ------------- ----------- ---------------------- --------------

  -------------------------- ------------- ----------- ---------------------- --------------
  **Have you ever taken a    **Overall**   **White**   **African-American**   **Hispanic**
  WIC class online?**                                                         

  Yes                        19            18          16                     18

  No                         81            82          82                     81

  Don\'t know                1             0           1                      0
  -------------------------- ------------- ----------- ---------------------- --------------

**WIC PROGRAM PERCEPTIONS -- NUTRITIONAL VALUE**

Nearly all participants agree that the current food package meets their
families' nutritional needs, with 2 in 3 strongly agreeing.

The data also shows that of the current food items in the package,
peanut butter and beans are the least used, with 1 in 4 saying they do
NOT use them. Among sub-groups, African-Americans are least likely to
say they do NOT use any items and White participants are most likely NOT
to use beans.

Respondents were read the following:

***The foods included in the current WIC food package meet the
nutritional needs for you and your child or children.***

  ---------------------------- ------------- ----------- ---------------------- --------------
  **How much do you agree with **Overall**   **White**   **African-American**   **Hispanic**
  the following statement?**                                                    

  **AGREE**                    **95**        **91**      **96**                 **97**

  Strongly agree               65            57          63                     69

  Somewhat agree               30            34          33                     28

  Neither agree nor disagree   1             3           0                      1

  **DISAGREE**                 **3**         **6**       **4**                  **2**

  Somewhat disagree            2             4           3                      1

  Strongly disagree            1             2           1                      1

  Don\'t know                  0             0           0                      0
  ---------------------------- ------------- ----------- ---------------------- --------------

  ---------------------------- ------------- ----------- ---------------------- --------------
  **Next I\'m going to read    **Overall**   **White**   **African-American**   **Hispanic**
  you a list of WIC foods.                                                      
  Please tell me if there are                                                   
  any you do NOT use.**                                                         

  Peanut Butter                26            24          22                     29

  Beans                        26            **38**      25                     21

  AMONG THOSE WITH INFANTS     25            23          16                     28
  6-12 MONTHS: Infant formula                                                   

  AMONG THOSE WITH INFANTS     25            21          16                     29
  6-12 MONTHS: Infant cereal                                                    

  Juice                        17            17          13                     19

  Cheese                       16            15          14                     18

  Cereal                       16            16          13                     17

  Milk                         15            13          13                     17

  Eggs                         15            14          13                     16

  Other                        2             1           1                      2

  None - I use all of these    22            16          31                     23

  Don\'t know                  0             0           0                      0
  ---------------------------- ------------- ----------- ---------------------- --------------

**INTRODUCTION TO CHANGES TO WIC FOOD PACKAGE**

Participants respond positively to the overall changes, with 2 in 3
saying the changes are "very good."

-   As expected, participants are most supportive of the addition of
    fruits & vegetables. Participants also say they like whole grains
    and baby food.

-   However, nearly half say they *dislike* the reduction in the amount
    of juice and a further third are hesitant towards the reduction in
    cheese.

-   Those disliking the reductions of juice and cheese say they don't
    want these items reduced or that they see these items as something
    their families like and use.

    -   In educating participants about these changes, the reasons
        behind the reductions will need to be explained.

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-   Additionally, participants exhibit hesitation to the addition of soy
    products. 1 in 4 say they dislike the change because they or their
    families do not like the taste and an additional 1 in 10 say that
    they are unfamiliar with soy milk and tofu items.

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-   In terms of purchase intent a majority of participants say they are
    willing and likely to make changes of: adding fruits & vegetables,
    adding whole grains and switching to 2% or lower fat milk.

-   While majorities say they are likely to add fruits and vegetables,
    whole grains and switch to 2% or lower fat milk, less than half say
    they are likely to add soy milk in replacement or in combination
    with cow's milk.

-   Upon final measurement however, participants again show overall
    support that these changes will be for the best even given reduced
    amounts in some food items.

All respondents were introduced to the changes to the WIC food package
by being read the following:

***The WIC program is planning changes to the food package to reflect
the USDA Dietary Guidelines and Food Pyramid. The package will now
INCLUDE fruits, vegetables, whole grain foods, lower fat milk, and baby
foods to increase the variety of the foods in your diet. Participants
who do not eat dairy products will also be offered soy milk or tofu. The
new package will still provide juice, eggs and cheese, but at lower
amounts than you currently receive in order to increase the variety of
food and nutrients for you and your child.***

  ------------------------------ ------------- ----------- ---------------------- --------------
  **Overall, please tell me if   **Overall**   **White**   **African-American**   **Hispanic**
  you think these changes are                                                     
  good or bad?**                                                                  

  **GOOD**                       **87**        **84**      **86**                 **87**

  Very good                      63            64          62                     62

  Somewhat good                  24            20          24                     25

  Neither good nor bad           3             3           3                      3

  **BAD**                        **9**         **11**      **10**                 **9**

  Somewhat bad                   6             7           4                      7

  Very bad                       3             4           6                      2

  Don\'t know                    1             2           1                      1
  ------------------------------ ------------- ----------- ---------------------- --------------

+--------------------------+----+----+----+----+----+----+----+----+
| **Please tell me how     | *  |    | *  |    | ** |    | ** |    |
| much you like or dislike | *O |    | *W |    | Af |    | Hi |    |
| each of the following    | ve |    | hi |    | ri |    | sp |    |
| changes. Do you...this   | ra |    | te |    | ca |    | an |    |
| change?**                | ll |    | ** |    | n- |    | ic |    |
|                          | ** |    |    |    | Am |    | ** |    |
| *Showing Strongly Like   |    |    |    |    | er |    |    |    |
| versus Like / Dislike*   |    |    |    |    | ic |    |    |    |
|                          |    |    |    |    | an |    |    |    |
|                          |    |    |    |    | ** |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+
| Adding fruits and        | 93 | 98 | 94 | 99 | 90 | 97 | 92 | 98 |
| vegetables               |    | /2 |    | /0 |    | /0 |    | /2 |
+--------------------------+----+----+----+----+----+----+----+----+
| Adding whole grains,     | 79 | 95 | 84 | 95 | 74 | 90 | 78 | 95 |
| such as whole grain      |    | /4 |    | /3 |    | /8 |    | /3 |
| bread, brown rice, and   |    |    |    |    |    |    |    |    |
| whole wheat tortillas,   |    |    |    |    |    |    |    |    |
| corn tortillas or        |    |    |    |    |    |    |    |    |
| oatmeal                  |    |    |    |    |    |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+
| Adding baby food to the  | 76 | 90 | 82 | 89 | 80 | 90 | 72 | 90 |
| package                  |    | /4 |    | /3 |    | /3 |    | /3 |
+--------------------------+----+----+----+----+----+----+----+----+
| Switching milk to 2% fat | 58 | 7  | 56 | 7  | 51 | 7  | 61 | 8  |
| or lower for children    |    | 6/ |    | 0/ |    | 0/ |    | 0/ |
| over the age of two      |    | 20 |    | 27 |    | 23 |    | 17 |
+--------------------------+----+----+----+----+----+----+----+----+
| Adding soy milk and tofu | 35 | 5  | 36 | 5  | 29 | 4  | 35 | 5  |
| as an option in place of |    | 7/ |    | 7/ |    | 7/ |    | 9/ |
| or in combination with   |    | 29 |    | 27 |    | 33 |    | 29 |
| cow s milk               |    |    |    |    |    |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+
| Reducing the amounts of  | 29 | 6  | 28 | 6  | 32 | 6  | 28 | 6  |
| cheese and eggs to allow |    | 3/ |    | 0/ |    | 3/ |    | 5/ |
| for the additional       |    | 30 |    | 31 |    | 32 |    | 28 |
| healthier items          |    |    |    |    |    |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+
| Cutting all juice for    | 21 | 4  | 21 | 4  | 15 | 3  | 22 | 4  |
| infants and reducing     |    | 5/ |    | 3/ |    | 6/ |    | 7/ |
| amounts for women and    |    | 46 |    | 49 |    | 57 |    | 44 |
| children                 |    |    |    |    |    |    |    |    |
+--------------------------+----+----+----+----+----+----+----+----+

+--------------------+------+------+------+------+------+------+------+
| **AMONG THOSE WHO  | Ad   | Ad   | Ad   | S    | Ad   | Redu | Cut  |
| DISLIKE EACH       | ding | ding | ding | witc | ding | cing | ting |
| CHANGE:**          | fr   | w    | baby | hing | soy  | the  | all  |
|                    | uits | hole | food | milk | milk | amo  | j    |
| **Why do you       | and  | gra  | to   | to   | and  | unts | uice |
| dislike this       | ve   | ins, | the  | 2%   | tofu | of   | for  |
| change?**          | geta | such | pac  | fat  | as   | ch   | inf  |
|                    | bles | as   | kage | or   | an   | eese | ants |
| **OPEN END**       |      | w    |      | l    | op   | and  | and  |
|                    | \[n  | hole | \[n= | ower | tion | eggs | redu |
|                    | =6\] | g    | 23\] | for  | in   | to   | cing |
|                    |      | rain |      | chil | p    | a    | amo  |
|                    |      | br   |      | dren | lace | llow | unts |
|                    |      | ead, |      | over | of   | for  | for  |
|                    |      | etc. |      | the  | or   | the  | w    |
|                    |      |      |      | age  | in   | ad   | omen |
|                    |      | \[n= |      | of   | com  | diti | and  |
|                    |      | 27\] |      | two  | bina | onal | chil |
|                    |      |      |      |      | tion | h    | dren |
|                    |      |      |      | \    | with | ealt |      |
|                    |      |      |      | [n=1 | c    | hier | \    |
|                    |      |      |      | 27\] | ow's | i    | [n=2 |
|                    |      |      |      |      | milk | tems | 89\] |
|                    |      |      |      |      |      |      |      |
|                    |      |      |      |      | \    | \    |      |
|                    |      |      |      |      | [n=1 | [n=1 |      |
|                    |      |      |      |      | 77\] | 81\] |      |
+--------------------+------+------+------+------+------+------+------+
| Positive of the    | **   | 3    | 5    | 2    | 1    | 0    | 0    |
| change: I like it  | 50** |      |      |      |      |      |      |
| / Good /           |      |      |      |      |      |      |      |
| Healthier, etc.    |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| Don\'t want other  | 38   | **   | **   | 5    | 8    | **   | **   |
| foods decreased /  |      | 21** | 31** |      |      | 43** | 24** |
| Would rather       |      |      |      |      |      |      |      |
| another item       |      |      |      |      |      |      |      |
| reduced            |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| I do not like the  | 12   | **   | 14   | 18   | 34   | 4    | 1    |
| way it tastes - I  |      | 29** |      |      |      |      |      |
| don\'t eat         |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| My family does not | 0    | 11   | 18   | **   | **   | 2    | 1    |
| like the taste -   |      |      |      | 28** | 24** |      |      |
| My family doesn\'t |      |      |      |      |      |      |      |
| eat                |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| I don\'t think     | 0    | 11   | 3    | **   | 6    | 8    | 11   |
| there is           |      |      |      | 20** |      |      |      |
| nutritional value  |      |      |      |      |      |      |      |
| in this            |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| I don\'t know what | 0    | 0    | 0    | 3    | **   | 1    | 1    |
| it is - I am       |      |      |      |      | 11** |      |      |
| unfamiliar with    |      |      |      |      |      |      |      |
| this               |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| I don\'t know how  | 0    | 0    | 5    | 1    | 3    | 0    | 1    |
| to prepare it      |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| Family / I use     | 0    | 0    | 0    | **   | 3    | **   | **   |
| this / Need this / |      |      |      | 15** |      | 29** | 37** |
| likes this food    |      |      |      |      |      |      |      |
| item               |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| General negative:  | 0    | 0    | 7    | 2    | 4    | 1    | 0    |
| Not interested /   |      |      |      |      |      |      |      |
| No use for it /    |      |      |      |      |      |      |      |
| Not a good         |      |      |      |      |      |      |      |
| mixture, etc.      |      |      |      |      |      |      |      |
+--------------------+------+------+------+------+------+------+------+
| Others             | 0    | 21   | 16   | 4    | 3    | 8    | 20   |
+--------------------+------+------+------+------+------+------+------+
| Don\'t Know        | 0    | 5    | 0    | 1    | 5    | 4    | 5    |
+--------------------+------+------+------+------+------+------+------+

+------------------------------+----+----+----+----+----+----+----+----+
| **Now please tell me how     | *  |    | *  |    | ** |    | ** |    |
| likely you are to use your   | *O |    | *W |    | Af |    | Hi |    |
| WIC food package to add the  | ve |    | hi |    | ri |    | sp |    |
| following items to your      | ra |    | te |    | ca |    | an |    |
| grocery shopping. Are        | ll |    | ** |    | n- |    | ic |    |
| you\...**                    | ** |    |    |    | Am |    | ** |    |
|                              |    |    |    |    | er |    |    |    |
| *Showing Very Likely versus  |    |    |    |    | ic |    |    |    |
| Likely / Unlikely*           |    |    |    |    | an |    |    |    |
|                              |    |    |    |    | ** |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Adding fruits and vegetables | 91 | 98 | 94 | 98 | 90 | 97 | 89 | 97 |
| to your diet                 |    | /1 |    | /0 |    | /2 |    | /1 |
+------------------------------+----+----+----+----+----+----+----+----+
| Adding whole grains to your  | 77 | 95 | 84 | 97 | 70 | 89 | 76 | 96 |
| diet                         |    | /4 |    | /2 |    | /6 |    | /4 |
+------------------------------+----+----+----+----+----+----+----+----+
| Switching to 2% fat or lower | 61 | 7  | 64 | 7  | 54 | 7  | 62 | 8  |
| for children over the age of |    | 8/ |    | 5/ |    | 3/ |    | 1/ |
| two                          |    | 19 |    | 21 |    | 24 |    | 16 |
+------------------------------+----+----+----+----+----+----+----+----+
| Adding soy products in place | 20 | 4  | 16 | 3  | 20 | 3  | 21 | 4  |
| of or in combination with    |    | 2/ |    | 1/ |    | 9/ |    | 7/ |
| cow\'s milk                  |    | 52 |    | 62 |    | 52 |    | 47 |
+------------------------------+----+----+----+----+----+----+----+----+

  -------------------------------------- ------------- ----------- ---------------------- --------------
  **Which is closer to your view? READ   **Overall**   **White**   **African-American**   **Hispanic**
  CHOICES**                                                                               

  I favor these changes because of the   83            85          75                     84
  nutritional benefits of the new items,                                                  
  even though some current food items                                                     
  will be reduced.                                                                        

  I am against these changes despite the 15            13          23                     13
  nutritional benefits of the items                                                       
  because I do not want my current food                                                   
  items reduced.                                                                          

  Don\'t know                            2             2           3                      2
  -------------------------------------- ------------- ----------- ---------------------- --------------

**CHOOSING NEW PRODUCTS**

Further probing of soy and tofu options shows strong hesitancies among
all participants in choosing these types of products. Nearly 2 in 3
report that they would use neither tofu or soy milk, as they are happy
using only cow's milk and 21% overall say they would only use soy or
tofu in combination with cow's milk. Only 13% say they would use either
tofu or soy in replacement of cow's milk.

When it comes to whole grains, two-thirds or more say they are very
confident in choosing whole grain products and nearly more than 3 in 4
say they already consume whole wheat or whole grain bread at least once
a week. Of those who say that they never eat it, half say that this is
because they or their families do not like the taste.

8 out of 10 of Whites and Hispanics currently purchase fresh fruit on a
weekly basis, while only 65 % of African-Americans say that they do so.
The same trend is noticeable with fresh vegetables.

  ---------------------------------- ------------- ----------- ---------------------- --------------
  **If WIC offered tofu or soy milk  **Overall**   **White**   **African-American**   **Hispanic**
  as a choice in place of all or                                                      
  some of the cow's milk, which                                                       
  would you most likely choose?**                                                     

  Tofu only                          1             0           0                      1

  Soy milk only                      9             7           9                      9

  Both tofu and soy milk             3             1           1                      4

  Tofu and cow\'s milk               5             5           1                      4

  Soy milk and cow\'s milk           16            11          13                     19

  Neither tofu nor soy milk; I would 64            71          73                     61
  keep using only cow\'s milk                                                         

  Don\'t know                        2             5           3                      1
  ---------------------------------- ------------- ----------- ---------------------- --------------

  ------------------------------- ------------- ----------- ---------------------- --------------
  **How confident are you that    **Overall**   **White**   **African-American**   **Hispanic**
  you can select a whole grain                                                     
  product?**                                                                       

  **CONFIDENT**                   **95**        **97**      **93**                 **94**

  Very confident                  72            80          80                     67

  Somewhat confident              23            17          13                     27

  Neither confident nor not       1             0           1                      2
  confident                                                                        

  **NOT CONFIDENT**               **3**         **3**       **5**                  **3**

  Not very confident              2             2           3                      2

  Not at all confident            1             1           2                      1

  Don\'t know                     0             0           1                      0
  ------------------------------- ------------- ----------- ---------------------- --------------

  ------------------------------ ------------- ----------- ---------------------- --------------
  **How often do you eat whole   **Overall**   **White**   **African-American**   **Hispanic**
  wheat or whole grain bread?**                                                   

  Daily                          43            41          36                     45

  Weekly                         34            32          34                     38

  Monthly                        10            9           14                     8

  A few times a year             6             10          8                      4

  Never                          7             7           9                      5

  Don\'t know                    0             0           0                      0
  ------------------------------ ------------- ----------- ---------------------- --------------

+-------------------------------+--------+--------+--------+--------+
| **AMONG THOSE SAYING NEVER:** | **Ove  | **W    | **     | **Hisp |
|                               | rall** | hite** | Africa | anic** |
| **What is the main reason you |        |        | n-Amer |        |
| don\'t eat whole wheat or     |        |        | ican** |        |
| whole grain bread?**          |        |        |        |        |
+-------------------------------+--------+--------+--------+--------+
| I don\'t like the taste       | 48     | 50     | 67     | 38     |
+-------------------------------+--------+--------+--------+--------+
| My family doesn\'t like the   | 19     | 25     | 0      | 25     |
| taste                         |        |        |        |        |
+-------------------------------+--------+--------+--------+--------+
| I don\'t know how to prepare  | 6      | 0      | 0      | 13     |
| it                            |        |        |        |        |
+-------------------------------+--------+--------+--------+--------+
| It\'s too expensive           | 6      | 0      | 0      | 13     |
+-------------------------------+--------+--------+--------+--------+
| No specific reason            | 11     | 25     | 17     | 0      |
+-------------------------------+--------+--------+--------+--------+
| I\'ve never tried it          | 0      | 0      | 0      | 0      |
+-------------------------------+--------+--------+--------+--------+
| Other                         | 10     | 0      | 17     | 13     |
+-------------------------------+--------+--------+--------+--------+
| Don\'t Know                   | 0      | 0      | 0      | 0      |
+-------------------------------+--------+--------+--------+--------+

  ----------------- ------------- -------- -------- ----------- -------- -------- ---------------------- -------- -------- -------------- -------- --------
  **How often do    **Overall**                     **White**                     **African-American**                     **Hispanic**            
  you buy ...                                                                                                                                      
  fruit?**                                                                                                                                         

                    Fresh         Canned   Frozen   Fresh       Canned   Frozen   Fresh                  Canned   Frozen   Fresh          Canned   Frozen

  Every week        79            27       12       77          31       6        65                     27       11       83             26       15

  Every month       18            35       22       19          36       22       31                     39       23       16             35       22

  Rarely            2             27       33       4           19       37       3                      25       33       2              29       30

  Never             0             11       33       0           14       34       1                      9        32       0              10       34

  Don\'t know       0             0        0        0           0        0        0                      0        0        0              0        0
  ----------------- ------------- -------- -------- ----------- -------- -------- ---------------------- -------- -------- -------------- -------- --------

  ----------------- ------------- -------- -------- ----------- -------- -------- ---------------------- -------- -------- -------------- -------- --------
  **How often do    **Overall**                     **White**                     **African-American**                     **Hispanic**            
  you buy ...                                                                                                                                      
  vegetables?**                                                                                                                                    

                    Fresh         Canned   Frozen   Fresh       Canned   Frozen   Fresh                  Canned   Frozen   Fresh          Canned   Frozen

  Every week        79            38       23       81          50       29       68                     31       24       83             35       20

  Every month       17            44       34       15          36       38       26                     57       42       14             45       30

  Rarely            4             13       24       4           9        17       6                      11       22       3              15       27

  Never             0             5        19       0           5        17       0                      2        12       0              5        23

  Don\'t know       0             0        0        0           0        0        0                      0        0        0              0        0
  ----------------- ------------- -------- -------- ----------- -------- -------- ---------------------- -------- -------- -------------- -------- --------

**BABY FOODS**

Among participants with infants between the ages of 6 and 12 months (30%
of the overall sample) a majority currently purchase baby foods for
their infant. Those who do not currently purchase infant foods for their
child say they do not due to the age of their infant and because they
make their own food for their infant. Whites and Hispanics are more
likely to make their own baby foods than African-American participants.

When probed in regards to quantity, about half of all participants
stated that they currently buy three jars or less per day. Looking
forward, 9 in 10 of participants indicated that they are likely to
purchase jars of baby food if WIC offered it.

  ------------------------------- ------------- ----------- ---------------------- --------------
  **Do you have an infant between **Overall**   **White**   **African-American**   **Hispanic**
  6 and 12 months in your                                                          
  household?**                                                                     

  Yes                             30            30          33                     30

  No                              69            70          66                     70

  Don\'t know                     0             0           1                      0
  ------------------------------- ------------- ----------- ---------------------- --------------

  ------------------------------- ------------- ----------- ---------------------- --------------
  **AMONG THOSE WITH INFANTS 6-12 **Overall**   **White**   **African-American**   **Hispanic**
  MONTHS: Do you regularly buy                                                     
  baby foods for your baby?**                                                      

  Yes                             80            82          70                     82

  No                              20            18          30                     18

  Don\'t know                     0             0           0                      0
  ------------------------------- ------------- ----------- ---------------------- --------------

+--------------------------------+--------+--------+--------+--------+
| **AMONG THOSE SAYING NO:**     | **Ove  | **W    | **     | **Hisp |
|                                | rall** | hite** | Africa | anic** |
| **Why not?**                   |        |        | n-Amer |        |
|                                |        |        | ican** |        |
+--------------------------------+--------+--------+--------+--------+
| My baby is too young           | 31     | 8      | 19     | 50     |
+--------------------------------+--------+--------+--------+--------+
| Make my own for the baby       | 22     | 29     | 15     | 25     |
+--------------------------------+--------+--------+--------+--------+
| My baby does not like them     | 16     | 13     | 22     | 19     |
+--------------------------------+--------+--------+--------+--------+
| My baby eats table food        | 8      | 8      | 7      | 6      |
+--------------------------------+--------+--------+--------+--------+
| My baby won\'t eat them        | 6      | 25     | 0      | 0      |
+--------------------------------+--------+--------+--------+--------+
| My baby is too old             | 6      | 0      | 15     | 0      |
+--------------------------------+--------+--------+--------+--------+
| Too expensive                  | 4      | 8      | 7      | 0      |
+--------------------------------+--------+--------+--------+--------+
| Others                         | 6      | 8      | 15     | 0      |
+--------------------------------+--------+--------+--------+--------+
| Don\'t Know                    | 0      | 0      | 0      | 0      |
+--------------------------------+--------+--------+--------+--------+

  --------------------------------- ------------- ----------- ---------------------- --------------
  **AMONG THOSE WITH INFANTS 6-12   **Overall**   **White**   **African-American**   **Hispanic**
  MONTHS: If WIC offered jars of                                                     
  baby foods how likely would you                                                    
  be to buy them?**                                                                  

  **LIKELY**                        **92**        **89**      **95**                 **93**

  Very likely                       81            83          82                     79

  Somewhat likely                   11            6           13                     14

  Neither likely nor unlikely       0             1           0                      0

  **UNLIKELY**                      **8**         **10**      **4**                  **7**

  Not at all likely                 6             10          2                      6

  Not very likely                   2             0           2                      1

  Don\'t know                       0             0           0                      0
  --------------------------------- ------------- ----------- ---------------------- --------------

  --------------------------------- ------------- ----------- ---------------------- --------------
  **AMONG THOSE WITH INFANTS 6-12   **Overall**   **White**   **African-American**   **Hispanic**
  MONTHS: How many jars or plastic                                                   
  containers of baby fruit or                                                        
  vegetables does your baby eat                                                      
  each day?**                                                                        

  1                                 12            8           16                     11

  2                                 23            17          18                     28

  3                                 27            30          20                     29

  4                                 12            21          10                     10

  5                                 5             3           7                      3

  Other                             19            18          24                     16

  Don\'t know                       3             3           6                      3
  --------------------------------- ------------- ----------- ---------------------- --------------

**EDUCATION OF FOOD PACKAGE CHANGES**

The majority of participants believe that WIC and/or grocery stores can
best help them identify foods by having posters or signs. Participants
also see positioning WIC foods in a certain area in the store, training
staff on the new food changes, and providing handouts as helpful for
identification purposes.

Participants believe that a fold-out guide with pictures of the new food
items and information sent directly to their houses would be the most
effective tools for communicating changes to the food package.
One-on-one contact with the WIC staff and flyers at the point of
purchase are also seen as beneficial aids to communicate the new
changes. Notably, internet options such as online WIC classes and
supplied information via the internet, a website or email fall in the
bottom tier of ways to help educate participants about the new changes.

In addition to educational materials to communicate changes,
supplemental materials are welcomed including recipes, materials geared
toward children, cooking tips, nutrition tips, health tips and exercise
recommendations.

In terms of children-specific materials, participants are most
interested in having WIC provide DVDs with characters geared toward
kids, coloring sheets and story books. However, less than half of
participants say websites would be helpful.

  ---------------------------- ------------- ----------- ---------------------- --------------
  **Which of the following     **Overall**   **White**   **African-American**   **Hispanic**
  ways can WIC and/or the                                                       
  grocery stores help you                                                       
  identify the correct foods?                                                   
  Please select all that you                                                    
  would find helpful. MULTIPLE                                                  
  RESPONSE**                                                                    

  Have posters or signs        79            80          84                     77

  Position them in a certain   63            60          62                     65
  area in the store                                                             

  Train their staff on the new 63            61          65                     62
  food changes                                                                  

  Provide handouts             60            59          53                     62

  Other                        7             12          7                      5

  Don\'t know                  1             0           1                      1
  ---------------------------- ------------- ----------- ---------------------- --------------

Respondents were next read:

***Next I am going to ask you some questions about ways WIC is
considering letting people know about the changes. Please tell me how
helpful each of the following would be to learn about changes.***

+------------------------------+----+----+----+----+----+----+----+----+
| **Would this be\...**        | *  |    | *  |    | ** |    | ** |    |
|                              | *O |    | *W |    | Af |    | Hi |    |
| *Showing Very Helpful        | ve |    | hi |    | ri |    | sp |    |
| versus*                      | ra |    | te |    | ca |    | an |    |
|                              | ll |    | ** |    | n- |    | ic |    |
| *Helpful / Not Helpful*      | ** |    |    |    | Am |    | ** |    |
|                              |    |    |    |    | er |    |    |    |
|                              |    |    |    |    | ic |    |    |    |
|                              |    |    |    |    | an |    |    |    |
|                              |    |    |    |    | ** |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| A fold-out guide with        | 89 | 99 | 91 | 98 | 89 | 98 | 88 | 99 |
| pictures of the new food     |    | /0 |    | /1 |    | /2 |    | /0 |
| items and quantities         |    |    |    |    |    |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Information sent directly to | 85 | 98 | 84 | 98 | 81 | 97 | 87 | 98 |
| your house                   |    | /1 |    | /0 |    | /1 |    | /1 |
+------------------------------+----+----+----+----+----+----+----+----+
| One-on-one contact with WIC  | 76 | 92 | 71 | 93 | 72 | 90 | 80 | 93 |
| staff                        |    | /5 |    | /3 |    | /6 |    | /5 |
+------------------------------+----+----+----+----+----+----+----+----+
| Pamphlets or brochures       | 73 | 95 | 69 | 96 | 73 | 92 | 74 | 96 |
|                              |    | /3 |    | /3 |    | /4 |    | /3 |
+------------------------------+----+----+----+----+----+----+----+----+
| Flyers at the point of       | 65 | 91 | 61 | 89 | 66 | 91 | 66 | 91 |
| purchasing groceries         |    | /6 |    | /6 |    | /4 |    | /7 |
+------------------------------+----+----+----+----+----+----+----+----+
| Materials from your doctor s | 65 | 89 | 58 | 8  | 69 | 92 | 68 | 93 |
| office                       |    | /8 |    | 3/ |    | /3 |    | /6 |
|                              |    |    |    | 12 |    |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Group classes at WIC         | 64 | 87 | 50 | 7  | 63 | 87 | 70 | 92 |
|                              |    | /9 |    | 9/ |    | /8 |    | /7 |
|                              |    |    |    | 13 |    |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| An in-store tasting of foods | 64 | 87 | 58 | 8  | 62 | 86 | 66 | 89 |
| prepared with the new WIC    |    | /7 |    | 2/ |    | /9 |    | /7 |
| foods                        |    |    |    | 11 |    |    |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Take home DVD                | 61 | 8  | 51 | 7  | 64 | 90 | 65 | 8  |
|                              |    | 4/ |    | 6/ |    | /8 |    | 7/ |
|                              |    | 11 |    | 17 |    |    |    | 10 |
+------------------------------+----+----+----+----+----+----+----+----+
| Cooking demonstrations at    | 61 | 8  | 50 | 7  | 55 | 7  | 68 | 88 |
| the WIC clinic               |    | 1/ |    | 4/ |    | 6/ |    | /8 |
|                              |    | 13 |    | 20 |    | 16 |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Online WIC classes           | 59 | 7  | 53 | 7  | 66 | ** | 59 | 7  |
|                              |    | 9/ |    | 3/ |    | 87 |    | 8/ |
|                              |    | 14 |    | 20 |    | ** |    | 15 |
|                              |    |    |    |    |    | /9 |    |    |
+------------------------------+----+----+----+----+----+----+----+----+
| Information via the          | 57 | 8  | 54 | 7  | 64 | *  | 56 | 8  |
| internet, a website or email |    | 0/ |    | 9/ |    | *8 |    | 0/ |
|                              |    | 15 |    | 16 |    | 7* |    | 16 |
|                              |    |    |    |    |    | */ |    |    |
|                              |    |    |    |    |    | 10 |    |    |
+------------------------------+----+----+----+----+----+----+----+----+

+---------------------------------+--------+--------+--------+--------+
| **Do you have any other ideas   | **Ove  | **W    | **     | **Hisp |
| about how best to communicate   | rall** | hite** | Africa | anic** |
| the changes to the WIC foods?** |        |        | n-Amer |        |
|                                 |        |        | ican** |        |
| **OPEN END**                    |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| By mail                         | 4      | 3      | 4      | 3      |
+---------------------------------+--------+--------+--------+--------+
| TV / Advertise on TV / Have it  | 3      | 3      | 4      | 3      |
| on the news                     |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| Inform the grocery stores /     | 3      | 5      | 4      | 3      |
| Have it is posted at the        |        |        |        |        |
| grocery store / The grocery     |        |        |        |        |
| store needs to have the items   |        |        |        |        |
| marked/ in a separate isle      |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| Inform me at my visit to the    | 2      | 2      | 0      | 2      |
| WIC office                      |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| Suggestions for other changes   | 2      | 3      | 2      | 2      |
| to the WIC program: Have a WIC  |        |        |        |        |
| store / Allow children over the |        |        |        |        |
| age of five / Better/more       |        |        |        |        |
| flexible scheduling for         |        |        |        |        |
| appointments, etc.              |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| By phone / Call me              | 1      | 2      | 1      | 1      |
+---------------------------------+--------+--------+--------+--------+
| On the internet / Send an email | 1      | 1      | 3      | 1      |
+---------------------------------+--------+--------+--------+--------+
| Poster / Have posters up at the | 1      | 2      | 0      | 1      |
| WIC office                      |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| Have flyers/pamphlets           | 1      | 2      | 1      | 0      |
+---------------------------------+--------+--------+--------+--------+
| Suggestions for changes to WIC  | 1      | 1      | 4      | 1      |
| foods: Let parents decide which |        |        |        |        |
| milk to get / Add bread / Add   |        |        |        |        |
| meat, etc.                      |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| No other ideas, you covered     | 7      | 7      | 10     | 6      |
| them all                        |        |        |        |        |
+---------------------------------+--------+--------+--------+--------+
| Others                          | 4      | 5      | 3      | 5      |
+---------------------------------+--------+--------+--------+--------+
| Don\'t Know                     | 70     | 64     | 64     | 73     |
+---------------------------------+--------+--------+--------+--------+

+------------------------------+---------+---------+---------+---------+
| **Which of the following are | **Ov    | **      | **Afri  | **His   |
| you interested in receiving  | erall** | White** | can-Ame | panic** |
| along with materials         |         |         | rican** |         |
| explaining the WIC food      |         |         |         |         |
| program change? Please       |         |         |         |         |
| select all that apply.**     |         |         |         |         |
|                              |         |         |         |         |
| **MULTIPLE RESPONSE**        |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| Recipes                      | 86      | 89      | 82      | 86      |
+------------------------------+---------+---------+---------+---------+
| Materials geared toward      | 84      | 84      | 80      | 86      |
| children                     |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| Cooking tips                 | 81      | 82      | 78      | 81      |
+------------------------------+---------+---------+---------+---------+
| Nutrition tips               | 81      | 80      | 80      | 81      |
+------------------------------+---------+---------+---------+---------+
| Health tips                  | 79      | 78      | 81      | 78      |
+------------------------------+---------+---------+---------+---------+
| Exercise recommendations     | 78      | 75      | 77      | 80      |
+------------------------------+---------+---------+---------+---------+
| None - not interested in any | 1       | 2       | 1       | 1       |
| of the above                 |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| Don\'t know                  | 1       | 1       | 2       | 0       |
+------------------------------+---------+---------+---------+---------+

+------------------------------+---------+---------+---------+---------+
| **IF INTERESTED IN MATERIALS | **Ov    | **      | **Afri  | **His   |
| FOR CHILDREN: What specific  | erall** | White** | can-Ame | panic** |
| topics or types of material  |         |         | rican** |         |
| do you personally feel would |         |         |         |         |
| be helpful to help children  |         |         |         |         |
| learn about the new WIC food |         |         |         |         |
| package?**                   |         |         |         |         |
|                              |         |         |         |         |
| **MULTIPLE RESPONSE**        |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| DVDs with characters geared  | 86      | 84      | 88      | 86      |
| toward kids                  |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| Coloring sheets              | 83      | 82      | 87      | 81      |
+------------------------------+---------+---------+---------+---------+
| Story books about drinking   | 83      | 85      | 87      | 82      |
| low fat milk or eating whole |         |         |         |         |
| grains                       |         |         |         |         |
+------------------------------+---------+---------+---------+---------+
| Stickers                     | 76      | 76      | 80      | 74      |
+------------------------------+---------+---------+---------+---------+
| Websites                     | 44      | 34      | **58**  | 45      |
+------------------------------+---------+---------+---------+---------+
| Other                        | 5       | 6       | 4       | 4       |
+------------------------------+---------+---------+---------+---------+
| Don\'t know                  | 1       | 1       | 0       | 0       |
+------------------------------+---------+---------+---------+---------+

**DEMOGRAPHICS**

  ------------------------- ------------- ----------- ---------------------- --------------
  **What is your race?**    **Overall**   **White**   **African-American**   **Hispanic**

  White                     29            100         0                      11

  Black-African-American    18            0           100                    2

  Pacific Islander          1             0           0                      1

  Asian                     0             0           0                      0

  Native American           1             0           0                      1

  Other                     48            0           0                      80

  Don\'t know               3             0           0                      5
  ------------------------- ------------- ----------- ---------------------- --------------

  ------------------ ------------- ------------- ---------------------- --------------
  **Are you          **Overall**   **White**     **African-American**   **Hispanic**
  Hispanic?**                                                           

  Yes                60            23            8                      100

  No                 40            77            92                     0

  Don\'t know        0             0             0                      0
  ------------------ ------------- ------------- ---------------------- --------------

  ------------------ ------------- ------------- ---------------------- --------------
  **What language do **Overall**   **White**     **African-American**   **Hispanic**
  you speak at                                                          
  home?**                                                               

  English            71            90            95                     54

  Spanish            14            3             0                      24

  Other              13            6             2                      22

  Don\'t know        2             1             3                      1
  ------------------ ------------- ------------- ---------------------- --------------

+-----------------+------------+------------+------------+------------+
| **AMONG         | *          | **White**  | **African- | **         |
| FEMALES:**      | *Overall** |            | American** | Hispanic** |
|                 |            |            |            |            |
| **Are you       |            |            |            |            |
| pregnant?**     |            |            |            |            |
+-----------------+------------+------------+------------+------------+
| Yes             | 10         | 8          | 13         | 10         |
+-----------------+------------+------------+------------+------------+
| No              | 90         | 92         | 86         | 90         |
+-----------------+------------+------------+------------+------------+
| Don\'t know     | 0          | 0          | 1          | 0          |
+-----------------+------------+------------+------------+------------+

+------------------+------------+------------+------------+------------+
| **AMONG MALES:** | *          | **White**  | **African- | **         |
|                  | *Overall** |            | American** | Hispanic** |
| **Is your        |            |            |            |            |
| partner          |            |            |            |            |
| pregnant?**      |            |            |            |            |
+------------------+------------+------------+------------+------------+
| Yes              | 13         | 17         | 35         | 14         |
+------------------+------------+------------+------------+------------+
| No               | 87         | 83         | 65         | 86         |
+------------------+------------+------------+------------+------------+
| Don\'t know      | 0          | 0          | 0          | 0          |
+------------------+------------+------------+------------+------------+

  ------------------- ------------- ------------ ---------------------- --------------
  **How many          **Overall**   **White**    **African-American**   **Hispanic**
  children, under the                                                   
  age of 5, do you                                                      
  currently have                                                        
  living in your                                                        
  household?**                                                          

  None                3             5            5                      2

  One                 50            49           49                     49

  Two                 34            35           29                     36

  Three               8             9            9                      9

  Four or more        2             1            4                      2

  Don\'t know         2             1            4                      2
  ------------------- ------------- ------------ ---------------------- --------------

  ------------------- ------------- ------------ ---------------------- --------------
  **What is your      **Overall**   **White**    **African-American**   **Hispanic**
  current marital                                                       
  status - are you                                                      
  married, single,                                                      
  widowed, or                                                           
  divorced?**                                                           

  Married living      52            58           29                     55
  together                                                              

  Married - not       5             5            6                      4
  living together                                                       

  Single not living   32            22           53                     31
  together                                                              

  Living together not 3             2            4                      4
  married                                                               

  Widowed             2             2            2                      1

  Divorced            5             9            2                      3

  Don\'t know         2             1            4                      2
  ------------------- ------------- ------------ ---------------------- --------------

  ------------------ ------------- ------------- ---------------------- --------------
  **Please indicate  **Overall**   **White**     **African-American**   **Hispanic**
  your current work                                                     
  status outside the                                                    
  home.**                                                               

  I work full time   30            29            34                     30

  I work part time   11            11            11                     11

  I do not have a    27            33            28                     25
  job outside the                                                       
  home                                                                  

  No, I do not have  30            24            23                     32
  a job inside or                                                       
  outside the home                                                      

  Don\'t know        3             2             4                      3
  ------------------ ------------- ------------- ---------------------- --------------

+------------------+------------+------------+------------+------------+
| **IF NOT WORKING | *          | **White**  | **African- | **         |
| OUTSIDE OF       | *Overall** |            | American** | Hispanic** |
| HOME:**          |            |            |            |            |
|                  |            |            |            |            |
| **If you do not  |            |            |            |            |
| work outside the |            |            |            |            |
| home, do you     |            |            |            |            |
| work inside the  |            |            |            |            |
| home full or     |            |            |            |            |
| part-time?**     |            |            |            |            |
+------------------+------------+------------+------------+------------+
| Full time        | 28         | 20         | 36         | 32         |
+------------------+------------+------------+------------+------------+
| Part-time        | 7          | 12         | 3          | 3          |
+------------------+------------+------------+------------+------------+
| Neither          | 63         | 64         | 62         | 65         |
+------------------+------------+------------+------------+------------+
| Don\'t know      | 2          | 4          | 0          | 0          |
+------------------+------------+------------+------------+------------+

+-----------------+------------+------------+------------+------------+
| **IF NOT        | *          | **White**  | **African- | **         |
| WORKING OUTSIDE | *Overall** |            | American** | Hispanic** |
| OF HOME OR NOT  |            |            |            |            |
| INSIDE/OUTSIDE  |            |            |            |            |
| OF HOME:**      |            |            |            |            |
|                 |            |            |            |            |
| **Are you a     |            |            |            |            |
| \...?**         |            |            |            |            |
+-----------------+------------+------------+------------+------------+
| Student         | 14         | 8          | 23         | 15         |
+-----------------+------------+------------+------------+------------+
| Homemaker       | 64         | 68         | 43         | 66         |
+-----------------+------------+------------+------------+------------+
| Retired         | 3          | 5          | 7          | 2          |
+-----------------+------------+------------+------------+------------+
| Unemployed      | 14         | 16         | 20         | 13         |
+-----------------+------------+------------+------------+------------+
| Other           | 4          | 3          | 6          | 3          |
+-----------------+------------+------------+------------+------------+
| Don\'t know     | 1          | 1          | 0          | 1          |
+-----------------+------------+------------+------------+------------+

+-----------------+------------+------------+------------+------------+
| **What is the   | *          | **White**  | **         | **         |
| highest level   | *Overall** |            | African-** | Hispanic** |
| of education    |            |            |            |            |
| you             |            |            | **         |            |
| completed?**    |            |            | American** |            |
+-----------------+------------+------------+------------+------------+
| 1st-6th grade   | 1          | 0          | 0          | 1          |
+-----------------+------------+------------+------------+------------+
| 6th-9th grade   | 6          | 6          | 2          | 8          |
+-----------------+------------+------------+------------+------------+
| 10th-12th grade | 31         | 27         | 28         | 33         |
+-----------------+------------+------------+------------+------------+
| Graduated high  | 25         | 28         | 25         | 22         |
| school          |            |            |            |            |
+-----------------+------------+------------+------------+------------+
| Some            | 28         | 30         | 34         | 27         |
| university,     |            |            |            |            |
| technical       |            |            |            |            |
| college, trade  |            |            |            |            |
| school or       |            |            |            |            |
| beauty school   |            |            |            |            |
+-----------------+------------+------------+------------+------------+
| Graduated       | 7          | 8          | 7          | 6          |
| university      |            |            |            |            |
+-----------------+------------+------------+------------+------------+
| Don\'t know     | 3          | 1          | 4          | 3          |
+-----------------+------------+------------+------------+------------+