**DA 07-1656**

**Released: April 9, 2007**

**[CERTIFIED MAIL -- RETURN RECEIPT REQUESTED]{.underline}**

WAOW -- WYOW Television, Inc.

WAOW-TV

1908 Grand Avenue

Wausau, Wisconsin 55403

Re: WAOW -- WYOW Television, Inc.

WAOW-TV, Wausau, Wisconsin

Facility ID No. 64546

File No. BRCT-20050801BEX

Dear Licensee:

This refers to your license renewal application for station WAOW-TV,
Wausau, Wisconsin.

Under the Commission's rules implementing the Children's Television Act
of 1990 (CTA),[^1] each television broadcast station licensee has an
obligation, during its license term, to air programming that serves the
educational and informational needs of children through both the
licensee's overall programming and programming "specifically designed"
to educate and inform children (core programming).[^2] The Commission's
rules require commercial licensees to provide information to the public
about the shows they air to fulfill their obligation. Section
73.3526(e)(11)(iii) of the Commission's Rules (Rules) requires each
commercial television broadcast station to prepare and place in its
public inspection file a Children's Television Programming Report for
each calendar quarter reflecting, *inter alia*, the efforts it has made
during the quarter to serve the educational needs of children.[^3] As
set forth in Section 73.3526(e)(11)(iii), licensees are also required to
file the reports with the Commission and to publicize for the public the
existence and location of the reports.

On August 1, 2005, you filed a renewal application (FCC Form 303-S) for
station WAOW-TV, Wausau, Wisconsin (File No. BRCT-20050801BEX). In
response to Section IV, Question 10 of that application, you certified
that WAOW-TV failed to publicize the existence and location of the
station's Children's Television Programming Reports, as set forth in
Section 73.3526(e)(11)(iii) of the Rules. In Exhibit 24, you reported
that in May 2005 it was discovered that the on air announcement
regarding the existence and location of the Children's Television
Programming Reports had been removed and erased from the station odetics
system by mistake. Further, you estimate that this announcement may not
have aired for approximately 18 to 24 months. Finally, you maintain that
the station took immediate corrective action and that it currently
publicizes the existence and location of the Children's Television
Programming Reports.

Based upon the record before us and although we do not rule out more
severe sanctions for violations of this nature in the future, we have
determined that an admonition is appropriate at this time. Therefore,
based upon the facts and circumstances before us, we ADMONISH you for
the admitted violation of Section 73.3526(e)(11)(iii) of the Rules
described in station WAOW-TV's renewal application.

Accordingly, IT IS ORDERED that, a copy of this Letter shall be sent by
First Class and Certified Mail, Return Receipt Requested to the licensee
at the address listed above, and to its counsel, Kenneth E. Satten,
Esquire, Wilkinson Barker Knauer LLP, 2300 N Street, N.W., Suite 700,
Washington, D.C. 20037-1128.

> Sincerely,
>
> Barbara A. Kreisman
>
> Chief, Video Division
>
> Media Bureau

[^1]: Pub. L. No. 101-437, 104 Stat. 996-1000, *codified at* 47 U.S.C.
    Sections 303a, 303b and 394.

[^2]: *See* 47 C.F.R. § 73.671.

[^3]: *See* 47 C.F.R. § 73.3526(e)(11)(iii).