Required Report - public distribution

**Date:** 9/27/2004

**GAIN Report Number:** MX4316

MX4316

**Mexico**

**Promotion Opportunities**

**Annual**

**2004**

**Approved by:**

![](media/image1.wmf)Bruce Zanin

ATO

**Prepared by:**

Rosa Rivera

**Report Highlights:**

Mexico provides excellent opportunities for US exports. The US sold over
\$8 billion in US agricultural products to Mexico in 2003. This report
provides information on shows and other promotional opportunities where
exporters can showcase their products.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Mexico (MX)

\[MX\]

**Section I. Trade Shows**

**[ALIMENTAB 2004]{.underline}**

**When:** October 28-30, 2004

**Where:** Chihuahua, Mexico

**Contact:** Eduardo Lozano, Martha Pineda, US Agricultural Trade Office
(ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** International exposition of food, beverages and food
equipment. ATO Monterrey will be participating with an information
booth.

**[HOSPITALIDAD 2004]{.underline}**

**When:** November 24 & 25, 2004

**Where:** Monterrey, Mexico

**Contact:** Eduardo Lozano, Martha Pineda, US Agricultural Trade Office
(ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** A specialty trade show for the hospitality industry, held
in conjunction with the National Hotel Association of Mexico's annual
convention. ATO Monterrey will be hosting an 8-booth US pavilion.

**[EXPO GOLOSINAS 2005]{.underline}**

**When:** January 21-23, 2005

**Where:** World Trade Center Veracruz, Boca del Rio, Veracruz (Mexico)

**Organizer**: Grupo GEFECC, S.A. de C.V.

**Contact:** Graciela Diaz Serrano, President, Grupo GEFECC, S.A. de
C.V.

**Tel:** (011-52-55) 5564-7040; 5564-7068

**Fax:** (011-52-55) 5564-7040; 5564-7068

**Show Type:** Mexico's largest candy & snack trade show.

**[MAGNA EXPOSICION MUEBLERA - PROMUEBLE 2005]{.underline}**

**When:** January 26-29, 2005

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Contact:** Luis Zertuche, Director, American Hardwood Export
Council-Mexico

**Tel:** (011-52-55) 5282-0909

**Fax:** (011-52-55) 5282-0918

**Email:** luiszertuche@infosel.net.mx

**Show Type:** Trade show targeting furniture manufacturers &
distributors.

**[EXPO LACTEOS 2005]{.underline}**

**When:** February 6-18, 2005

**Where:** Expo Guadalajara, Guadalajara, Jal.

**Organizer**: Grupo GEFECC, S.A. de C.V.

**Contact:** Graciela Diaz Serrano, President, Grupo GEFECC, S.A. de
C.V.

**Tel:** (011-52-55) 5564-7040; 5564-7068

**Fax:** (011-52-55) 5564-7040; 5564-7068

**Show Type:** Trade showdedicated to the dairy industry, including:
international machinery and equipment, raw materials, services and
consumable dairy products

**[EXPO CARNES 2005]{.underline}**

**When:** February 10-12, 2005

**Where:** Cintermex Exposition Center, Monterrey Mexico

**Organizer:** APEX (Asocoacion Promotora de Exposiciones, A.C.)

**Contact:** Lic. Lysset Sierra Ramos

**Tel:** (011-52-81) 8369-6660/64/65

**Fax:** (011-52-81) 8369-6732;

**Email:**lyzapex@cintermex.com.mx

**Show Type:** Mexico's largest trade show for the meat industry, and
participants include suppliers, importers/distributors, retail and food
service representatives, processors, and equipment manufacturers.

**[EXPOABASTO SINALOA 2005]{.underline}**

**When:** February 26-29, 2005

**Where:** Culiacan, Sinaloa, Mexico

**Contact:** Eduardo Lozano, Martha Pineda, U.S. Agricultural Trade
Office (ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** Commercial,Agricultural and Industrial Expo. This is an
opportunity to interact with companies related to agribusiness, food
products, machinery, etc.

**[ANTAD 2005]{.underline}**

**When:** March 10-12, 2005

**Where:** Expo Guadalajara, Guadalajara, Mexico

**Organizer:** Asociación Nacional de Tiendas de Autoservicio (ANTAD)

**Contact:** Carlos Zertuche, U.S. Agricultural Trade Office
(ATO)-Mexico City

**Tel:** (011-52-55) 5280-5291; Ext. 1004

**Fax:** (011-52-55) 5281-6093

**Email:** carlos.zertuche@usda.gov

**Show Type:** Mexico's largest retail and supermarket show. This is the
seventh year ATO Mexico City will be organizing a US pavilion at the
show.

**[ALIMENTARIA 2005]{.underline}**

**When:** June 1-3, 2005

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las

Americas, Hipodromo de Las Americas, Mexico City

**Organizer**: EJ. Krause de Mexico

**Contact:** Carlos Zertuche, U.S. Agricultural Trade Office
(ATO)-Mexico City

**Tel:** (011-52-55) 5280-5291; Ext. 1004

**Fax:** (011-52-55) 5281-6093

**Email:** carlos.zertuche@usda.gov

**Show Type:** The only national trade show in Mexico dedicated entirely
to food and beverages. ATO Mexico City will be organizing a US pavilion
at the show for the first time.

**[EXPHOTEL 2005]{.underline}**

**When:** June 15-17, 2005

**Where:** Convention Center, Cancun, Mexico

**Contact:** Lourdes Guzman, U.S. Agricultural Trade Office (ATO)-Mexico
City

**Tel:** (011-52-55) 5280-5291; 5281-6588 Ext. 1005; 5080-2000 Ext. 4787

**Fax:** (011-52-55) 5281-6093

**Email:**lourdes.guzman@usda.gov

**Show Type:** Mexico\'s largest hotel, restaurant and hospitality
industry show for the Caribbean region. This is the sixth consecutive
year that ATO Mexico City is organizing a US Pavilion within the show.

**[AMPIMM 2005]{.underline}**

**When:** June 23 -- 25, 2005

**Where:** Expo Guadalajara, Guadalajara Jalisco, Mexico

**Organizer**: Empresas Collazo y Asociados/ AMPIMM AC.

**Contact:** Luis Zertuche, Director, American Hardwood Export
Council-Mexico

**Tel:** (011-52-55) 5282-0909

**Fax:** (011-52-55) 5282-0918

**Email:** luiszertuche@infosel.net.mx

**Show Type:** Trade show targeting all furniture providers &
manufacturers.

**[CONFITEXPO 2005]{.underline}**

**When:** August 2-5, 2005

**Where:** Expo Guadalajara-Convention Center,Guadalajara, Mexico

**Organizer:** Grupo GEFECC, S.A. de C.V.

**Contact:** Rosa Ma. G. Rivera, U.S. Agricultural Trade Office
(ATO)-Mexico City

**Tel:** (011-52-55) 5280-5291; 5281-6588 Ext. 1008

**Fax:** (011-52-55) 5281-6093

**Email:** rosa.rivera@usda.gov

**Show Type:** International Candy Trade Show, Candy Confectioners and
Suppliers. ATO Mexico City will sponsor a catalog show for interested US
suppliers.

**[EXI-MUEBLE/PROVIMUEBLE]{.underline}**

**When:** September 22-25, 2005

**Where:** Cintermex Exposition Center, Monterrey Mexico

**Organizer**: Asociacion de Fabricantes de Muebles de Nuevo Leon

**Contact:** Honorio Garza Villareal

**Tel:** (011-52-81) 8369-6435; 8369-6536

**Fax:** (011-52-81) 8369-6437

**Email**: hgarza@afamnl.com.mx

**Show Type:** Trade show for construction industry suppliers.

**[ABASTUR 2005]{.underline}**

**When:** September 28-30, 2005

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Organizer**: AMAIT, Abastecedores Turisticos, A.C.

**Contact:** Enrique Maquinay

**Tel:** (011-52-55) 5282 5860; 5282 4392; 5282 5864

**Show Type:** Mexico\'s largest hotel, restaurant and hospitality
industry show for the Mexico City metropolitan area.

**[ALIMENTEC 2005]{.underline}**

When: October 2005 (Dates to be determined)

**Where:** Expo Guadalajara-Convention Center,Guadalajara, Mexico

**Organizer:** Grupo Industrial ELVOD

**Contact:** Fernando Morales

**Tel:** (011-52-55) 5353-0846; 5353-6868

**Fax:** (011-52-55) 5353-0669

**Email:** fdomoraleselvod@infosel.net.mx

**Show Type:** A relatively new show, in its third year, dedicated to
machinery and equipment, raw materials, industrial food services and
bottled beverages.

**[MEXIPAN 2006]{.underline}**

**When:** Fall 2006 (Dates to be determined)

**Organizer**: Camara Nacional De La Industria Panificadora

**Where:** World Trade Center, Mexico City, Mexico

**Contact:** Lic. Olga Espinoza

**Tel:** (011-52-55) 5578-9277

**Fax**: (011-52- 55) 5761-8740

**Show Type:** Trade show in Mexico dedicated to bakery products.

**[EXPO ALIMENTOS 2006]{.underline}**

**When:** October 2006 (Dates to be determined)

**Where:** Cintermex Exposition Center, Monterrey Mexico

**Organizer:** APEX (Asociacion Promotora de Exposiciones, A.C.)

**Contact:** Lic. Anylu Hernandez Siguenza

**Tel:** (011-52-81) 8369-6660 /64 /65

**Fax:** (011-52-81) 8369-6732

**Email:** anyapex@cintermex.com.mx

**Show type:** Northern Mexico's largest annual show for processed
foods.

**Section II. Buyers Mission**

**[SOUTHWEST FOOD SERVICE 2005]{.underline}**

**When:** June 27-29, 2005

**Where:** Houston TX USA

**Contact:** Eduardo Lozano, Martha Pineda, U.S. Agricultural Trade
Office (ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** Sponsored by the Texas Restaurant Association, this
annual event is the second largest food service trade show in the
nation. ATO Monterrey will be organizing a Mexican buyers mission to
this event.

**Section III Retail In-Store Promotions**

**[SORIANA INSTORE PROMOTION]{.underline}**

**When:** September 21 -- October 21, 2004

**Where:** Northern Mexico

**Contact:** Eduardo Lozano, U.S. Agricultural Trade Office
(ATO)-Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov

**Promotion Type:** In-store promotion in all outlets of a large retail
supermarket chain in Northern Mexico.

**Section IV. ATO Contact Information**

If you would like to learn more about what services the U.S.
Agricultural Offices (ATO) in Mexico can provide, please contact us. Our
email, telephone and facsimile numbers are listed below. We look forward
to working with you to promote exports of US agricultural products to
Mexico.

**US Agricultural Trade Office, Mexico City, Mexico**

Bruce Zanin, Director

Jaime Balmes 8-201

Colonia Polanco

11510 Mexico, D.F.

Tel: (011-5255) 5280-5291; 5281-6586

Fax: (011-5255) 5281-6093

Email: atomexico@fas.usda.gov

**US Agricultural Trade Office, Monterrey, Mexico**

Dan Martinez, Director

Oficinas en el Parque Torre II

Blvd. Diaz Ordaz No. 140, Piso 7

Col. Santa Maria, 64650

Monterrey, Nuevo Leon

Tel: (011-5281) 8333-5289

Fax: (011-5281) 8333-1248

Email: atomonterrey@fas.usda.go