MTAC WORKGROUP

ADDRESS SEQUENCING SERVICE ENHANCEMENT

ISSUE 52

Minutes of Meeting

April 25, 2000

Attendees: Bob Brinkman, NAA

Dewitt Crawford, USPS

> Jim Dietz, Chicago Tribune

Becky Dunn, USPS

Ted Freeman, McGraw Hill

Steven Goishi, USPS

Mark Gundersen, ADVO

Charley Howard, Harte Hanks

Keith Judkins, NAAD

Don Muff, Donnelley Marketing

Marcus Smith, Postal World

Charles Thompson, NAAD

# **Seed Process Update**

-   Agreed that there seed addresses will exist at each level of
    qualification, city, rural, PO Box, and be ZIP Code based.

-   USPS Address Management has developed and built a national seed file
    that will be used and controlled by the Postal Service. The USPS
    will assign all seed addresses per list and will be unique to the
    list owner.

-   The Postal Service will monitor the seed list to identify if any
    seed address becomes a live address. Should this occur the seeds
    will be changed and the list owner will be notified.

-   If the list owner "sells" the list they must remove all seed
    addresses prior to releasing. Failure to do this will cause the
    disqualification of the list when the new owner submits for
    electronic qualification

-   During the qualification process should the USPS identify a seeded
    address the process will stop and the customer will be notified that
    they do not meet the requirements.

-   It was requested that the USPS consider using a "Standing Foya"
    which is a letter signed by list a owner requesting to be notified
    should someone submit a request that contains their seeded
    addresses. This issue will be submitted to the USPS legal department
    for response.

# **Discussion on Manual Services Survey**

-   The above survey was sent out to the USPS field offices and the
    responses have been summarized. The summary identified that the
    responses received on a couple of the questions are highly suspected
    to have been misinterpreted. A clarification was sent and the USPS
    is in the process of gathering the information. A full report will
    be presented at our next scheduled meeting.

-   At this time, regardless of the above survey, it is felt that the
    manual card process will remain and only apply to address cards for
    addresses in the city where the customer is located. (see DMM
    A929.2.7) They will be allowed to submit cards to the local
    Postmaster of that city for sequencing and correction.

# **Discussion of Number of ZIP Codes Qualified by Customer**

A report was developed and discussed during the meeting and a copy of
the report is attached for your review..

# **Update on USPS Legal Limits**

Grayson Poats was not in attendance. Item to be included on the agenda
for the next meeting.

# **Discussion of Qualification Process**

-   It was agreed that all address list must be submitted electronically
    and in the same format as described in the CDS Customer Brochure. It
    is highly recommended that all list be processed through a CASS
    Certified process prior to submission. Having done this will
    eliminate delays in processing. The USPS will use a weekly updated
    DSF file to validate the 90% to 110% requirement as stated in the
    DMM. Should a list fail to meet the minimum qualifications a
    notification letter will be generated back to the list owner letting
    them know the percentage of match.

-   If one of the seeded addresses is identified the process will stop
    and the list owner will be notified that their request has been
    disqualified. The notification will indicate (exact words not know
    at this time) that the list appears to be an invalid submission.
    Grayson Poats will help to determine the proper wording and if the
    name of the requester can be identified to the seeded address list
    owner.

-   The industry has requested that a web site is developed to post all
    names of customers and the ZIP Codes requested for electronic
    qualification. If this is approved the industry feels that they can
    monitor the release of the list for possible misuse. This will be
    referred to Grayson Poats for a decision.

**[Fulfillment]{.underline}**

The USPS is planning to offer either electronic or CD-ROM fulfillment
only. The current requirement of 15 days will be maintained. However, it
is felt that the average fulfillment will be less than five working
days. Either way it will be a huge improvement over the current process,
which in some cases has taken greater that 90 days.

## Billing

The current plans are to use the existing fee structure as stated in the
DMM with a minimum-processing fee added.

# **Open Discussion**

General consensus seems to be that elimination of manual cards should
not be a problem with the exception for list owners who reside in the
city of their request.

# 

# **Next Meeting**

Our next meeting will be conducted through a telecom to be scheduled for
10:00 A.M. EST, Tuesday, June 6, 2000. The phone number to call in on is
1-800-455-0048 and the pass code is 59060. The conference call did not
take place as scheduled. It is tentatively rescheduled for June 16,
2000.

CDs CUSTOMER MATTRIX

**APRIL 2000**

**[NUMBER OF QUALIFIED ZIP CODES]{.underline} [NUMBER OF
CUSTOMERS]{.underline}**

1 103

2 60

3 41

4 39

5 32

6 24

7 18

8 21

9.  27

10 - 14 61

15 - 20 63

21 - 25 36

26 - 50 113

51 - 75 47

76 - 100 30

101 - 125 15

126 - 150 10

151 - 175 8

176 - 200 3

201 -- 300 12

301 -- 400 6

401 -- 500 5

501 -- 600 2

601 -- 700 3

701 -- 800 2

801 -- 900 3

901 -- 1000 1

1001 -- 2000 7

2001 -- 3000 1

3001 -- 4000 1

4001 -- 5000 1

5001 -- 6000 0

6001 -- 7000 0

7001 -- 8000 2

8001 -- 9000 0

9001 -- 10,000 0

10,001 -- 11,000 1

11,001 -- PLUS [1]{.underline}

TOTAL 799

file:cdsmatx.doc