**Change a Light, Change the World (CAL)**

January 2007

WHAT? BPA is partnering with PECI to launch a markdown promotion for
winter 2007. We hope that 50 percent will be specialty bulbs and
50 percent will be twister CFLs.

WHEN? February 15, 2007, through May 31, 2007

WHERE? Approximately 258 Big Box stores in BPA's service territory,
including:

-   COSTCO (43)

-   HOME DEPOT (71)

-   LOWES (47)

-   WALMART (97)

WHY? For several reasons:

-   To offer utilities an easy-to-operate opportunity to achieve
    residential sector energy savings

-   To introduce high-quality specialty CFLs with low promotional
    pricing through participating retailers in the region, who already
    have these products on their shelves

COST:

+---------------------+--------------+-------------+------------------+
|                     | Spiral Lamp  | Globe Lamp  | Reflector High   |
|                     |              |             | Heat Certified   |
|                     |              | (vanity)    | Lamp             |
|                     |              |             |                  |
|                     |              |             | (recessed cans)  |
+---------------------+--------------+-------------+------------------+
| Markdown            | \$1.25       | \$1.75      | \$2.25           |
+---------------------+--------------+-------------+------------------+
| Administration      | \$0.25       | \$0.25      | \$0.25           |
+---------------------+--------------+-------------+------------------+
| Total Cost          | \$1.50       | \$2.00      | \$2.50           |
+---------------------+--------------+-------------+------------------+

CONSERVATION RATE

CREDIT (CRC)? \$2.50 per socket, plus CRC administration (or utility can
self-fund)

PRODUCT & PRICE? See accompanying spreadsheet

**FAQ's**

**Q: How can utilities sign up?**

A: Contact Teri Duncan/PECI at 503-595-4487 or via e-mail to
<TDuncan@peci.org> or Matt Winthrop (503) 595-4463, e-mail
MWinthrop@peci.org

**Q: How is this different from Savings with a Twist (SWAT)?**

A: This promotion is very similar to SWAT in that all utilities are
invited to participate and can claim credit for each bulb sold in their
service territory. One difference is that SWAT was a buy-down program
that involved manufacturers. Also, SWAT was designed to help transform
markets in rural areas. CAL is a markdown program; stores mark down
products that are already in their store rather than wait for a shipment
from a manufacturer before they can offer the bulbs.

**Q: Who is eligible to participate?**

A: All regional electric utilities, including IOUs

**Q: How is bulb allocation determined?**

A: PECI gives the utility an estimate of the number of bulbs nearby
stores might sell to the utility consumers. The utility then decides the
number it wants to be responsible for. The participating utility will be
invoiced only for the number sold up to that maximum. For example, PECI
may estimate that 60,000 bulbs can be sold to a utility's consumers.
That utility may opt to take responsibility/contract for only 30,000.
Then, BPA or another utility may provide funding to purchase the bulbs
sold beyond the 30,000. If only 20,000 sell, the utility will be
invoiced for 20,000.

**Q: Do utilities have to pay up front?**

A: No. Each utility will be invoiced monthly, based on actual sales
(this will provide utilities with progress reports). Utilities have
30 days for payment of each invoice.

**Q: Can utilities get an estimate of sales for the stores in their
territory?**

A: Yes. For specific reports, send the request to Teri Duncan at PECI
(<TDuncan@peci.org>) or Matt Winthrop (503) 595-4463
(<MWinthrop@peci.org>)

**Q: What is the deadline to sign up to participate?**

A: Please sign up before January 15 in order to get the utility logo
included in customized promotional materials. Utilities can participate
if signed up by February 15, but there is no guarantee the utility logo
will be included.

**Q: Will field services be provided?**

A: Yes, on a limited basis. Two PECI representatives cover Washington.
One representative will cover Oregon and another based in Boise will
cover Idaho and Montana. A large part of the coordination with retailers
will be handled from the PECI office. These field reps recently finished
working on SWAT, so they have an understanding of the promotion and the
territory.

**Q: What if a store in a utility service territory is not on the list
of participants?**

A: **All** Costco, Home Depot, Lowes, and Wal-Mart stores should be
included; call PECI (Teri Duncan (503) 595-4487 or Matt Winthrop (503)
595-4463) if they are not. The list of participating stores will be
updated periodically.

**Q: Can utilities request that only lamps sold in participating stores
in their service territory be counted, rather than a percent of lamps
that might be installed in that service territory?**

A: Yes, they can, but the lamps will be sold in that store whether the
utility participates or not.

**Q: How can utilities track promotion progress?**

A: Every effort will be made to keep utilities up to date on the
promotion progress. Participating utilities can request sales
data/reports from Teri Duncan at PECI (503) 595-4487 or Matt Winthrop,
(503) 595-4463.

**Q: How can utilities help the promotion to do well in their service
territory?**

A: Utilities are welcome to talk with store managers in their area.
Prior to the launch date, PECI will have a list of store manager names.

**Q: Will any supplemental educational pieces be provided that utilities
can give their consumers?**

A: PECI will be happy to provide materials for utility use. Contact Teri
Duncan (503) 595-4487 or Matt Winthrop (503) 595-4463.

**PRODUCT & PRICE** (Sales Estimates by Retailer & Manufacturer)

Note: THIS LIST IS SUBJECT TO CHANGE

  ---------- -------------- ----------- ------------- ------- ------- ------------ ----------- ------------ ------------
  Retailer   Manufacturer   Model \#    Description   Watts   Units   Regular      Markdown    Final Retail Final Retail
                                                              per     Retail       per Bulb    Price/pack   Price/bulb
                                                              pack    Price/pack                            

  Costco     Philips        148041      SPIRAL        23      4       \$ 7.99      \$1.25      \$2.99       \$0.75

  Costco     Feit           877397      R30 HH\*      15      4       \$11.99      \$2.25      \$2.99       \$0.75

  Costco     Feit           TBD         6 SPIRAL, 1   13, 23, 7       \$14.99pk.   \$9.75pk.   \$5.25       \$0.75
                                        R30 HH        16R                                                   

  Home Depot TCP            150-062     SPIRAL        19      2       \$ 7.97      \$1.25      \$5.47       \$2.74

  Home Depot TCP            161-301     SPIRAL        23      2       \$ 7.97      \$1.25      \$5.47       \$2.74

  Home Depot TCP            591-830     SPIRAL        23      4       \$ 9.97      \$1.25      \$4.97       \$1.24

  Home Depot TCP            772-720     SPIRAL        42      1       \$ 9.97      \$1.25      \$8.72       \$8.72

  Home Depot TCP            152-521     G25\*\*       9       1       \$ 5.97      \$1.75      \$4.22       \$4.22

  Home Depot TCP            774-332     G25           14      1       \$ 5.97      \$1.75      \$4.22       \$4.22

  Home Depot Philips        EL/APAR38   PAR38         20      1       \$11.99      \$2.25      \$9.74       \$9.74

  Lowes      Sylvania       128053      G25           9       2       \$ 9.98      \$1.75      \$6.48       \$3.24

  Lowes      Sylvania       153972      SPIRAL        23      4       \$ 9.98      \$1.25      \$4.98       \$1.25

  Lowes      Sylvania       178006      SPIRAL        23      1       \$ 7.98      \$1.25      \$6.73       \$6.73

  Wal-Mart   GE             80580       SPIRAL        26      1       \$ 4.50      \$1.25      \$3.25       \$3.25

  Wal-Mart   GE             87811       G25           11      1       \$ 6.00      \$1.75      \$4.25       \$4.25

  Wal-Mart   Philips        152819      G25           12      1       \$ 4.88      \$1.75      \$3.13       \$3.13

  Wal-Mart   Philips        152827      G25           12      3       \$13.44      \$1.75      \$8.19       \$2.73
  ---------- -------------- ----------- ------------- ------- ------- ------------ ----------- ------------ ------------

> \*HH = high heat reflector lamps (recessed can lights); HH indicates
> the lamp passed performance testing by Pacific Northwest National
> Labs.
>
> \*\*G25 = globe lamps (vanity lights)
>
> January 10, 2007