**[ConAgra Foods]{.underline}**

**[Nutrition Facts Panel Survey]{.underline}**

-   Launched January 7, 2003 in conjunction with two (2) FoodFit.com
    email campaigns

-   Combined recipient pool approximately 200,000

-   Number of respondents to date (January 20, 2003): 501

-   Survey location (URL):
    <http://survey.seurat.com/index.php?ke=1&sl=nfp&sp=poll>

[Survey Screenshots:]{.underline}

![](media/image1.png){width="5.9944444444444445in"
height="5.563194444444444in"}

Note: User selecting "No" as the response to question number 3 were
exited the survey and directed to the "Thank you!" page. Users selecting
"Yes" as the response to question number 3 were directed to next page
and question number 4 to continue survey.

![](media/image2.png){width="6.0in" height="3.8319444444444444in"}

![](media/image3.png){width="5.99375in" height="6.159027777777778in"}

![](media/image4.png){width="5.99375in" height="6.605555555555555in"}

![](media/image5.png){width="5.995833333333334in"
height="3.9118055555555555in"}

**[Response Results:]{.underline}**

**3. Is the nutrition facts panel important to you when purchasing or
consuming a packaged food product? \*** 501 Responses

+-----------------------------------+-----------------------------------+
| **Yes (488)**                     |   --------- -------------------   |
|                                   | --------------------------------- |
|                                   |   97%       ![](media/image6.     |
|                                   | png){width="0.6819444444444445in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |   --------- -------------------   |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| **No (13)**                       |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   02%       ![](media/image6.png  |
|                                   | ){width="2.0833333333333332e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+

**4. What nutrient category is most important to you when purchasing
packaged food products?** \* **488 Responses**

+-----------------------------------+-----------------------------------+
| Calories (144)                    |   --------- -------------------   |
|                                   | --------------------------------- |
|                                   |   29%       ![](media/image6.     |
|                                   | png){width="0.3020833333333333in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |   --------- -------------------   |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Carbohydrate (23)                 |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   04%       ![](media/image6.png  |
|                                   | ){width="4.1666666666666664e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Sugar (22)                        |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   04%       ![](media/image6.png  |
|                                   | ){width="4.1666666666666664e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Total Fat (179)                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   36%       ![](media/image6.png  |
|                                   | ){width="1.0416666666666666e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Protein (5)                       |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   01%       ![](media/image6.png  |
|                                   | ){width="1.0416666666666666e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Saturated Fat (65)                |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   13%       ![](media/image6.png  |
|                                   | ){width="1.0416666666666666e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Sodium (23)                       |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   04%       ![](media/image6.png  |
|                                   | ){width="4.1666666666666664e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Trans Fat (18)                    |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
|                                   |   03%       ![](media/image6.png  |
|                                   | ){width="1.0416666666666666e-2in" |
|                                   |                                   |
|                                   |   height="0.10416666666666667in"} |
|                                   |                                   |
|                                   |                                   |
|                                   |  --------- ---------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+
| Cholesterol (9)                   |   --------- --------------------- |
|                                   | --------------------------------- |
|                                   |   01%       ![](media/image6.pn   |
|                                   | g){width="8.333333333333333e-3in" |
|                                   |                                   |
|                                   |   height="0.10486111111111111in"} |
|                                   |                                   |
|                                   |   --------- --------------------- |
|                                   | --------------------------------- |
+-----------------------------------+-----------------------------------+

**5. Please review the two nutrition fact panels below, which are taken
from food products in the tablespread category. Based on these panels,
which product would you choose to feed your family, or eat yourself? \*
488 Responses**

+------------------------------+---------------------------------------+
| ![](media                    |   ---------- ---------------          |
| /image7.png){width="2.875in" | ------------------------------------- |
| he                           |   70%        ![](media/ima            |
| ight="3.8229166666666665in"} | ge6.png){width="0.6819444444444445in" |
| **(346)**                    |                                       |
|                              |       height="0.10416666666666667in"} |
|                              |                                       |
|                              |   ---------- ---------------          |
|                              | ------------------------------------- |
|                              |                                       |
|                              | Most common responses:                |
|                              |                                       |
|                              | -   less fat                          |
|                              |                                       |
|                              | -   less saturated fat                |
|                              |                                       |
|                              | -   less fat and calories             |
|                              |                                       |
|                              | -   less calories                     |
|                              |                                       |
|                              | -   lower saturated fat               |
|                              |                                       |
|                              | -   lower cholesterol                 |
|                              |                                       |
|                              | -   lower fat                         |
|                              |                                       |
|                              | Most common when normalized:          |
|                              |                                       |
|                              | -   less fat and calories (25%)       |
|                              |                                       |
|                              | -   less total fat (14%)              |
|                              |                                       |
|                              | -   less saturated fat (9%)           |
|                              |                                       |
|                              | -   less fat and cholesterol (8)      |
|                              |                                       |
|                              | -   less fat, fewer calories, less    |
|                              |     cholesterol                       |
|                              |                                       |
|                              | -   less cholesterol                  |
|                              |                                       |
|                              | -   fewer calories                    |
|                              |                                       |
|                              | -   generally more nutritious         |
|                              |                                       |
|                              | -   less saturated fat and            |
|                              |     cholesterol                       |
+------------------------------+---------------------------------------+
| ![](media                    |   ---------------- ----------------   |
| /image8.png){width="2.875in" | ------------------------------------- |
| he                           |   29%              ![](media/imag     |
| ight="3.8229166666666665in"} | e6.png){width="0.30277777777777776in" |
| **(142)**                    |                                       |
|                              |       height="0.10486111111111111in"} |
|                              |                                       |
|                              |   ---------------- ----------------   |
|                              | ------------------------------------- |
|                              |                                       |
|                              | Most common responses:                |
|                              |                                       |
|                              | -   "No trans fat"                    |
|                              |                                       |
|                              | -   "less trans fat"                  |
|                              |                                       |
|                              | -   "trans fat"                       |
|                              |                                       |
|                              | Most common when normalized:          |
|                              |                                       |
|                              | -   less trans fat (65%)              |
|                              |                                       |
|                              | -   less trans fat and more           |
|                              |     monounsaturated fat (12%)         |
+------------------------------+---------------------------------------+

**6. Please review the two nutrition fact panels below, which belong to
random packaged food products.**

  --------------------------------------------------------------------------------
  ![](media/image9.png){width="2.84375in"
  height="3.821527777777778in"}**     **![](media/image10.png){width="2.84375in"
  height="3.8229166666666665in"}

  --------------------------------------------------------------------------------

**The statement at the bottom of the nutrition fact panels states:\
\
\"\*\*Intake of Trans Fat should be as low as possible.\"**

**What does that statement mean to you?** \* **488 Responses**

  --------------------------------------- ----------------------------------------------------
  That 1 gram of trans fat is OK to eat.  30.33% ![](media/image6.png){width="0.3125in"
  (148)                                   height="0.10416666666666667in"}

  That 5 grams of trans fat is OK to eat. 2.05% **I**
  (10)                                    

  That 9 grams of trans fat is OK to eat. 0.82%
  (4)                                     

  I don\'t know how much trans fat is OK  66.8%
  to eat. (326)                           ![](media/image6.png){width="0.6868055555555556in"
                                          height="0.10486111111111111in"}
  --------------------------------------- ----------------------------------------------------