+-----------------+-------------------------+-------------------------+
| ![](medi        | **PUBLIC AFFAIRS        |                         |
| a/image1.jpeg){ | SECTION**               |                         |
| width="1.575in" |                         |                         |
| height="1.5in"} | **EMBASSY OF THE UNITED |                         |
|                 | STATES OF AMERICA**     |                         |
|                 |                         |                         |
|                 | **ВІДДІЛ ПРЕСИ, ОСВІТИ  |                         |
|                 | І КУЛЬТУРИ**            |                         |
|                 |                         |                         |
|                 | **ПОСОЛЬСТВО СПОЛУЧЕНИХ |                         |
|                 | ШТАТІВ АМЕРИКИ**        |                         |
+-----------------+-------------------------+-------------------------+
|                 | 4 Hlybochytska St.,     | Вул.Глибочицька 4, Київ |
|                 | Kyiv 04050, Ukraine     | 04050, Україна          |
|                 |                         |                         |
|                 | Phone 490-4026; fax:    | Тел. 490-4026; факс:    |
|                 | 490-4050                | 490-4050                |
+-----------------+-------------------------+-------------------------+
|                 | [http                   |                         |
|                 | ://www.kyiv.usembassy.] |                         |
|                 | (http://www.kyiv.usemba |                         |
|                 | ssy./)[gov]{.underline} |                         |
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|                 |                         |                         |
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**February 15, 2008**

**MEDIA DEVELOPMENT FUND PROGRAM**

##### Competition: PROMOTING CREADIBLE JOURNALISM IN UKRAINE

The Media Development Fund of the U.S. Embassy is pleased to announce a
special grants competition to encourage projects that promote
professional standards and ethics for journalists.

The Media Development Fund welcomes proposals from national and regional
media organizations, journalism schools and all types of independent
media outlets. State-owned media are not eligible to apply. Joint
projects by media organizations are encouraged.

With the overall goal of strengthening free media in Ukraine, the
competition is aimed to promote the observance of journalistic
standards, to create effective mechanisms to prevent violations of
ethics, to design practical training in journalistic ethics and to
strengthen the journalism community in ethical self-regulation.

Project proposals should focus on, but are not limited to the following
components:

**[Monitoring:]{.smallcaps}**

-   Monitor print and electronic media nation wide to identify
    violations of ethics, including the use of undeclared paid-for
    materials and hidden advertising in news and analytical reporting;
    publicize monitoring results through regional and national media.

(Note: The Embassy expects to select up to twelve regional media
organizations and media outlets. All finalists will receive training on
monitoring methods and will coordinate their activities through a
network of grant recipients.)

**[Information campaign:]{.smallcaps}**

-   Conduct working meetings with journalists, media management and
    owners to recognize instances where ethical standards may be
    violated; promote the appropriate use of disclaimers identifying
    editorial or advertising materials; and revise working contracts
    that commit journalists to use paid-for materials.

-   Facilitate regular media ethics clubs as fora for discussion of
    ethical problems in local media, such as defamation, stereotyping,
    plagiarism and paid-for materials.

-   Produce TV programs, newspaper articles and on-line publications
    addressing journalists' social responsibility.

**[Training:]{.smallcaps}**

-   Design practical courses for journalism students and journalists
    focused on media ethics, including codes of ethics, journalistic
    standards in attribution and citation, social and corporate
    responsibility and related topics.

**[Capacity Building:]{.smallcaps}**

-   Strengthen institutions overseeing ethics in media; assist them in
    broadening their activities and / or creating a network with
    regional organizations safeguarding ethics in media on the local
    level.

-   Enable regional media outlets to adopt ethics codes and canons
    providing journalists a framework for self-monitoring.

-   Develop means of professional certification and credentialing for
    journalists.

Average project budgets will be between \$10,000 and \$15,000 depending
on the activities proposed. Maximum duration of projects is 10 months.

**Proposals will be considered on an ongoing basis through April 15,
2008.**

TO APPLY:

Please use the standard Media Development Fund application form and
follow the instructions available at:
<http://kyiv.usembassy.gov/files/mdf_application_eng.doc>. Potential
applicants may also request information by calling (044) 490-4026 or by
writing to <KyivMDF@state.gov>.

Please refer to the "Journalism Ethics Competition" in all relevant
communication and on the application. Project proposals must be sent in
both electronic and hard copies on the addresses below:

**Electronic copy:** <KyivMDF@state.gov>

**Hard copy:** Attn: Journalism Ethics competition, Grants Office,
Public Affairs Section, US Embassy, Kyiv, 4 Hlybochytska, 04050.

Please note that late or incomplete applications will not be considered.

[Competition Requirements]{.smallcaps}

-   Grants can be given only to Ukrainian media outlets and NGOs
    registered in accordance with Ukrainian law.

-   All project activities are to take place in Ukraine.

-   Applicants are encouraged to seek funding from other donors and to
    offer some type of cost sharing (volunteer time, space, equipment,
    etc.)

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-   [All Applicants should be non-Partisan.]{.smallcaps} They cannot
    represent or be affiliated with a political party, or appointed or
    elected officials. Media outlets, which belong to and/or supported
    by political parties, are not eligible to apply.