# Enclosure 3

# Additional Guidance for Typesetting Brochure Cover 

The following information supplements the enclosed sample covers, and
provides you and your typesetter with additional guidance in setting
your cover.

**Your logo:** Insert your logo as shown on the sample covers (Enclosure
2), in the upper left corner of the page, above the heavy horizontal
line. You are not required to display a logo.

**Our logos:** Insert other art work for the cover page (the OPM and
FEHB logos, and the \"Spike & Scroll\" graphic that tells members where
to find the change page) as shown on the sample covers (Enclosure 2).
Download bitmap files for artwork from the \"Working Copies of Pattern
Brochures\" area on our Carrier web page \--
[www.opm.gov/carrier](http://www.opm.gov/carrier).

**Logo Sizes**:

-   Your plan logo may not be larger than 0.75\" x 0.75\" or 0.50\" x
    1.50\".

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-   Print the Spike & Scroll graphic at 1.53\" High x 1.50\" Wide. Note:
    You must typeset the words, \"For changes in benefits see
    page(s)\_\_\_ .\" inside the Spike & Scroll graphic.

-   Print the OPM logo (seal plus text) at 0.89\" High x 2.88\" Wide.
    **Note: 1) The OPM logo has changed \-- from the rectangle logo to
    the round seal**. 2) The logo is complete \-- it has the logo plus
    the text that goes with it. The sizes noted here are for the logo
    with text combination.

-   Print the FEHB logo at 1\" wide (automatic height).

**Name:** Center your Plan\'s name in bold type between the logo and the
year. If the Plan\'s name is different from last year, center \"Formerly
\_\_\_\_\_\_\" directly below the Plan name in 12 point type.

**Service area:** After \"Serving:\", insert a general description of
your service area locations, in normal face (not bold). Include general
names in this description, not a detailed service area description.
Include the name of a large city or town, if any, to help potential
enrollees place the area. For example, say \"Northeastern Ohio, near
(town)\" not each of the counties in the service area. If you have
multiple service areas and codes, insert a general description of the
area served by each code in normal face above \"Enrollment code:\"

**Enrollment code:** Put your Plan\'s 3-character enrollment codes
(e.g., ZZ1, ZZ2; or, if it had two options, ZZ1, ZZ2, ZZ4, ZZ5) in bold
face under \"Enrollment code.\" If you have more than one carrier code,
be sure each code matches the area description above it.

**Accreditation:** If your plan has accreditation from the National
Committee for Quality Assurance (NCQA), the Joint Commission on
Accreditation of Healthcare Organizations (JCAHO), and/or URAC, you may
display their seal(s) on your brochure cover as indicated on the sample
covers. Obtain these seals from the respective accrediting
organizations. If your plan has been accredited by another organization,
you may also display their seal on the cover. (Note: The FEHB Guide will
only show accreditation for the three organizations listed above.) If
you have more than one enrollment code and not all service areas have
been accredited, show the seal for each service area that is accredited,
beside the entry for the service area. The indicated text that
accompanies the seals is in 9 point normal face type.

**Brochure #:** In the lower right corner, below the FEHB logo, insert
the Plan\'s brochure number in bold face with any leading zeros that may
be necessary to conform to our 5-digit brochure numbering conventions
(e. g., RI 73-056). Your contract specialist will provide this number if
you are a new plan.

**Special Notice:** If your OPM contract specialist instructs you to put
a special notice on your cover, box the special notice and center the
box above the OPM Web address, as in the sample.

**Web address:** If you have a web address, display it directly below
your Plan name.

**Enclosure 4**

**Printing, Distribution, and Shipping Specifications for FEHB
Brochures**

***\*\*Printing\*\****

**Size:** 17\" x 11\" folded to 8 1/2\" x 11\"; fold may be glued or
saddle stitched at manufacturer\'s option. Single leaves connected with
a lip (i.e., binding stub) are not allowed.

**Ink Color:** Standard Black

**Paper Color:** White

**Paper Type**

**and Weight:** Offset Book - sub 40 or 50, or Chemical Wood Writing,
sub 20

**Printing:** Head to Head

**Margins:** Not less than 0.5\" each.

***\*\*Distribution\*\****

1\. As soon as the brochures are printed, your first priority is to
express mail a supply of printed brochures to your OPM contract
specialist at the Office of Personnel Management, Office of Insurance
Programs, 1900 E Street NW, Room 3424, Washington, DC 20415-3601. These
copies are needed for administrative purposes and should be sent at the
earliest possible time. Your OPM contract specialist will tell you how
many brochures to send and will indicate this number on your Brochure
Quantity Form.

2.  Your second priority is to ship brochures to OPM\'s distribution
    center at National Computer Systems (NCS) in Cedar Rapids, Iowa for
    the annuitant Open Season. We have enclosed a shipping label to ship
    your brochures to this address. For HMOs, your OPM contract
    specialist will tell you how many brochures to send and will
    indicate this number on your Brochure Quantity Form. For FFS
    carriers, the number of brochures you should ship to NCS will be
    contained in this year's Agency Quantities Distribution List.

Remember to do the following:

-   Reproduce all benefit brochure shipping labels on pink paper. This
    allows agencies to easily distinguish benefit brochures from other
    open season materials such as FEHB Guides.

-   **Do not** include any supplemental literature in your shipments to
    either Iowa location. It will not be forwarded to annuitants that
    request your brochure.

-   The maximum quantity per box is determined by weight. Up to 40
    pounds per box is acceptable.

**HMOs:** Your shipments to the locations mentioned above, and on page
1, and to local agency distribution points MUST reach their destinations
by **October 14, 2002**. We have also enclosed a blank shipping label
for your use in shipping brochures to local agencies.

**FFS Plans:** We will send you a copy of this year's Agency Quantities
Distribution List soon. Enclosed is a blank shipping label for your use
in shipping brochures to agency shipping points. You MUST ship all
material to any point [outside]{.underline} the continental United
States, including Alaska and Hawaii, by priority air freight or air
parcel post. These destinations are identified as Priority Code 1 on the
distribution list and you must ship them first, along with your shipment
to OPM. Brochures for the Iowa distribution center are Priority Code 2.
All items MUST reach their destinations by **October 14, 2002.**

\*\****Shipping\*\****

**Packaging:** Brochures must be shrink-wrapped.

![](media/image1.png){width="2.770138888888889in"
height="1.4979166666666666in"}**Labeling:** The shipping label shall be

> applied to one end of the
>
> container (never top, sides,
>
> or bottom), as shown, to
>
> facilitate identification of
>
> the contents in storage
>
> depots. The label will identify the contents of the box. ***Mark the
> number of brochures in the box on the label, as indicated.***

**Packing:** Pack shipping containers solidly, with the brochures laid
flat on the bottom of the container; never stand them on end. The
contents must be in solid contact with the top and bottom of the
container to prevent wrinkling and crushing in shipping and storage
operations.

-   You must add "Open-cell-pads" or layers of corrugated board to
    ensure both vertical and lateral stability when the brochures do not
    fit snugly in the container. Use top and bottom pads of corrugated
    fiberboard.

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-   Top and bottom flaps must be closed and fastened firmly with
    water-resistant adhesive suitable for the purpose. Apply adhesive
    over not less than 50% of the area of contact between the inner and
    outer flaps. The bottom flaps may be stapled instead of sealed,
    provided this is done before the container is packed.

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-   Further seal all shipping containers with a minimum 3\" wide Class
    2, Type I asphaltic, or Type 11 non-asphaltic glass or sisal
    filament reinforced tape. On each container, put a strip of the
    above tape running center seam-wise the length of the container and
    a strip running girth-wise, over-taping the end of each strip
    approximately 3 inches.

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-   Each filled container ***may not exceed 40 pounds*** in weight.
    Boxes weighing more than 40 pounds may be refused upon delivery to
    agency distribution points.

**Palleting:** Use a Stringer and Deckboard Design for Type III,
Four-way (Partial) Flush Pallet. Call your OPM contract specialist to
obtain palleting instructions if you are shipping substantial quantities
of brochures to any one delivery point and have further questions.
Agencies may reject large brochure shipments that are not palleted when
installations are not equipped or staffed to handle them.

**Note:** 1. We strongly recommend press and bindery inspections.

2.  Address any questions on distribution, packing, and shipping to your
    OPM contract specialist.

# Special Brochure Shipments for HMOs

The quantity of your Plan\'s brochures that are shipped to these special
locations are chargeable to the FEHB Program for contract year 2003. All
brochures must reach their destinations by October 14, 2002.

Plan Name:
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Contract #: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Brochure Quantities:

Mail \_\_\_\_\_\_\_ brochures to your OPM Contract Specialist.

> Send to: Office of Personnel Management

Office of Insurance Programs

Attn: *{put the name of your contract specialist}*

1900 E Street NW, Room 3424

Washington, DC 20415-3601

Mail \_\_\_\_\_\_\_ brochures to National Computer Systems Cedar Rapids
distribution center.

Use attached shipping label and send to: National Computer Systems

Attn: HB Open Season

9200 Earhart Lane SW

Cedar Rapids, IA 52404

Total quantity chargeable to the FEHB Program:
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Brochure Quantity Form for Fee-for-Service Plans

Plan Name \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

The total quantity of brochures chargeable to the Federal Employees
Health Benefits (FEHB) Program for your plan is shown below. This
quantity was determined by using the formulas shown. Any quantities
ordered over this amount will not be chargeable to administrative
expenses under the FEHB Program. All brochures must reach their
destinations by October 14, 2002.

Agency quantities (determined by OPM)
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Plan enrollment as of March 31, 2002
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Number of organization members not

enrolled in Plan \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Subtotal \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

10% of subtotal for Plan\'s stock

(Rounded to 100) \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Total FEHB quantity order for Plan

brochure (Rounded to 100) Total \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_

Mail \_\_\_\_\_\_\_ brochures to your OPM Contract Specialist.

> Send to: Office of Personnel Management

Office of Insurance Programs

Attn: *{put the name of your contract specialist}*

1900 E Street NW, Room 3424

Washington, DC 20415-3601