Vita

**Craig Kaplan** ♦ 831-252-0308 ♦ <ckaplan@iqco.com> ♦ 1840 41^st^ Ave.,
#102-171, Capitola, CA 95010

# EDUCATION, PROFESSIONAL EXPERIENCE, & HONORS

**1981 -- 1985**

University of California at Santa Cruz, B.A., 1985

♦ Double Major in Computer Science and Psychology

♦ Honors, Stevenson College

**1985 -- 1986**

Carnegie Mellon University, M.S., 1986

**1986 -- 1989**

Carnegie Mellon University, Ph.D, 1989

♦ Thesis Advisor: Herbert A. Simon (Nobel Laureate)

**1989**

Elected to Sigma Xi, Scientific Research Society

**1989 -- 1993**

IBM Santa Teresa Laboratory

♦ Founded Adaptive Technology Group

♦ Advised Senior Management on Software Engineering Issues

**1991**

IBM Invention Achievement Award

**1992**

Lecturer at UC Santa Cruz, Statistics for Social Science

**1993 -- 2001**

Founder & CEO of iQ Company

♦ Major customers include: AT&T, IBM, Raychem, US Coast Guard, US Dept.
of Energy, US Air Force, EPRI, Los Angeles Unified School District, and
others.

♦ Developed technical requirements for multi-million dollar I.T.
projects.

♦ Advised executives, controlling budgets up to \$6B, on software
engineering, engineering management, and I.T. strategy issues.

♦ Delivered six software product lines ahead of schedule and below
budget.

♦ Evaluated software engineering, engineering management, and business
prospects of high-tech companies for investors and boards of directors.

♦ Lectured internationally on software quality and software engineering.

♦ Raised research and development funds from Silicon Valley companies
and government agencies for software development projects.

**REFERREED PUBLICATIONS & PATENTS**

1.  Kaplan, C.A. (Accepted TESDAI 2001, an IEEE-sponsored Conference)
    Collective Intelligence in Financial Markets.

2.  Kaplan, C.A. (Accepted Global Brain 0, a refereed conference
    sponsored by the Vrije Universiteit Brussels) Collective
    Intelligence: Results from a Prototype System.

3.  Kaplan, C.A., Fenwick, J., and Chen, J. (1998). Adaptive Hypertext
    Navigation Based on User Goals and Context. In P. Brusilovsky, A.
    Kobsa, and J. Vassileva (Eds.) *Adaptive Hypertext and Hypermedia*
    Boston, MA: Kluwer Academic Publishers

4.  Kaplan, C.A., Taylor, S.E., and Wolff, G.J. (1997) Computerized
    report-based interactive database query interface. US Patent \#
    5,630,122

5.  Kaplan, C.A., Taylor, S.E., and Wolff, G.J. (1996) Method and
    apparatus for producing a report from a query to a database based on
    a report format. US Patent \# 5,539,903

6.  Kaplan, C.A., Chen, J.R., Fallside, D.C., Fenwick, J.R., Forcier,
    M.D., and Wolff, G.J. (1995) System for adjusting hypertext links
    with weighed user goals and activities. US Patent #5,446,891

7.  Kaplan, C.A., Taylor, S.E., and Wolff, G.J. (1995) Computerized
    report-based interactive database query interface. US Patent \#
    5,426,781 (Same as #4)

8.  Kaplan, C.A. (1994) Graphical interface control buttons with scalar
    values. US Patent #5,280,275

9.  Kaplan, C.A., Fenwick, J., and Chen, J. (1993). Adaptive Hypertext
    Navigation Based on User Goals and Context. *User Modeling and
    User-Adapted Interaction*, 3, 193-220. (Same as #3)

10. Kaplan, C.A. & Simon, H.A. (1990). In Search of Insight. *Cognitive
    Psychology*, 22, 374-419.

11. Simon, H. A., & Kaplan, C. A. (1989). Foundations of cognitive
    science. In M. Posner (Ed.), *Foundations of Cognitive Science*.
    Cambridge, MA: The MIT Press

12\. Ogden, W.C. & Kaplan, C.A. (1986) Use of And/Or in natural language

> query*. Proceedings of the Human Factors Society 30^th^ Annual
> Meeting*, p 829-833, Santa Monica: CA The Human Factors Society.

## BOOKS, CHAPTERS, & PUBLISHED WORKSHOPS\* 

1.  Kaplan, C.A., Fenwick, J., and Chen, J. (1998). Adaptive Hypertext
    Navigation Based on User Goals and Context. In P. Brusilovsky, A.
    Kobsa, and J. Vassileva (Eds.) *Adaptive Hypertext and Hypermedia*
    Boston, MA: Kluwer Academic Publishers

2.  Kaplan, C., Clark, R., and Tang, V., (1995). *Secrets of Software
    Quality: 40 Innovations from IBM*. New York: McGraw Hill, Inc.

3.  Kaplan, C.A. (1995). *Designing Effective Surveys.* San Jose: CCI

4.  Kaplan, C.A. (1995). *Strategic Quality Partnerships*. San Jose: CCI

5.  Kaplan, C.A. (1994). *Principles of Re-engineering*. San Jose: CCI.

6.  Kaplan, C.A. (1994). *Evaluating Customer Satisfaction -- Before
    It's Too Late.* San Jose: CCI

7.  Kaplan, C.A. (1994). *User Interface Evaluation Skills*. San Jose:
    IBM.

8.  Kaplan, C.A. (1994). *Usability by Design.* San Jose: IBM.

\* Workshops published by CCI were 100 -- 150 pages in length each and
included both a participant's guide and an instructor's guide. IBM
Workshops were about 50 pages each.

## NON-REFERREED or SUBMITTED PUBLICATIONS

1.  Kaplan, C.A. (in Press) Collective Intelligence: A new approach to
    stock price forecasting. *White paper.* Santa Cruz: iQ Company

2.  Kaplan, C.A. (patent-pending) Online Distributed Problem Solving
    (ODPS) System.

3.  Kaplan, C.A. (patent-pending) Tomorrow Ticker: A system for using
    collective intelligence to forecast future values of financial or
    other quantifiable information.

4.  Kaplan, C.A. (1999) *Technical Requirements for a Decision Support
    System.* Los Angeles: LAUSD

5.  Kaplan, C.A (1999) *User Requirements for a Decision Support
    System.* Los Angeles: LAUSD

6.  Kaplan, C.A. (1996) Technology To Ease Team-Based Assessments.
    *National Productivity Review*, Summer Issue, 65-82.

7.  Kaplan, C.A. (1993). Defect prevention saves millions. *Quality*,
    Oct, 51-52.

8.  Kaplan, C.A., Wolff, G. J., & Fenwick, J.R. (1991) HYPERFLEX: An
    adaptive hypertext system. ¯Proceedings of the Online Information
    ITL, IBM, Endicott, NY.

9.  Kaplan, C.A., Wolff, G.J., Isa, B.S., & Eldredge, F.L. (1990)
    Defining and indicating links in hypertext systems. Human Factors
    Technical Report, HFC-77, IBM, Santa Teresa Labs., San Jose, CA

10. Kaplan, C.A. (1988) AHA!: A connectionist perspective on problem

> solving., Technical Report AIP -38, Dept. of Psychology,
>
> Carnegie Mellon University, Pittsburgh, PA