Required Report - public distribution

**Date:** 7/27/2004

**GAIN Report Number:** CH4818

CH4818

**China, Peoples Republic of**

**ATO ACTIVITIES reports**

**ATO Shanghai Promotional Opportunities Update, July - October**

**2004**

**Approved by:**

![](media/image1.wmf)Ross Kreamer

U.S. Consulate

**Prepared by:**

Xu,Min

**Report Highlights:**

This report updates the list of market development activities, such as
trade shows and retail promotions that ATO Shanghai plans to participate
in from July through October 2004. U.S. exporters and other
organizations interested in participating in any of these activities
should contact the respective organizer or ATO Shanghai for additional
information.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Shanghai ATO \[CH2\]

\[CH\]

**[TABLE OF CONTENTS:]{.underline}**

[I. Trade Shows 3](#section)

[II. Promotional Activities 4](#ii.-promotional-activities)

[III. Trade Reception 6](#iii.-trade-reception)

[IV. Post Contact and Further Information
6](#iv.-post-contact-and-further-information)

Disclaimer:

The promotional activities listed below are provided for informational

purposes only. No endorsement is implied unless specifically stated.
Terms

and conditions of participation are the responsibility of the activity
organizer.

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# I. Trade Shows

**Pet Fair Asia 2004**

Date: August 26 - 29 2004

Venue: Intex Shanghai

There is increased interest by the U.S. pet food industry in this region
of China. In Shanghai alone there are over 1.0 million registered pets
(dogs and cats). ATO Shanghai will visit the show and expand our contact
base.

Contact: Mr. Yu Jian Rong, Royal Dutch Jaabeurs China & Keylong
Exhibitions Service Co., Ltd., E19AB, Strength Plaza, New Hongqiao
Business Square, No. 600 Tianshan Road, Shanghai 200051, Tel: ++86-21
52896776, Fax: ++86-2152896090, E-mail: <cbcexpo@keylong.com>

### All China Leather Expo

Date: Sept. 1 -- 3

Venue: Pudong New Int\'l Expo Center, Shanghai.

This part of China is emerging as a leading manufacturer of leather
goods for world markets.

Contact: Mr. Martijn van Dijk, Expoconsult B.V. trading as CMP
Information, P.O. Box 200, 3600 AE Maarssen, The Netherlands, Tel.: ++31
346 5594444, Fax: ++31 346 573811, Email: Mvandijks@cmpinformation.com,
Internet: www.fi-events.

**Haining Leather & Fur Fair**

Date: September 2004

Venue: Haining Exhibition Center, Zhejiang province

Haining, a city of over 3.0 million in the Yangtze River Delta, is one
of China's major manufacturing centers for leather and fur goods.

Contact: Ms. Barbara Lee, Lee's Market Makers Inc, Rm. 203, Lan Tian
Building, 2164 Jia, Si Ping Rd, Shanghai, 200433; Phone: +(8621)
5505-0705; Fax: +(8621) 5505-2630; Email:
[barbara@public.sta.net.cn,]{.underline}

**Food & Hotel China 2004**

Date: September 14 ‑ 17, 2004

Venue: Intex Convention Center, Shanghai

This large international show focuses on the HRI sector and has
experienced sustained growth over the 12 past years. Popular with both
American and European exhibitors, FHC also attracts a growing number of
Chinese companies. ATO Shanghai will again organize a USA Pavilion and
provide on-site services for U.S. companies that participate in this
show.

Contact: China International Exhibitions Ltd., Tel: (86) 21-6209 5209,
Fax: (86) 21-6209 5210, E-mail: <CIE@chinaallworld.com>

#### 

#### Fall 2004 National Candy & Spirits Fair (Tang Jiu Hui)

Date: September 14 -- 17, 2004

Venue: Changchun, Jilin Province, Northeast China

The fall show of this semi-annual event, also known as the Tang Jiu Hui
Fair, possibly the largest domestic food trade show in China, has a
strong \"local\" focus, featuring a wide variety of food, food
ingredients, wines and spirits. It attracts more than 50,000 domestic
buyers, mostly wholesalers and distributors, and provides an excellent
opportunity to expand your network of contacts and to penetrate new
markets within inland China. ATO Shanghai will lead a sales mission to
this show. Enthusiasm for the show from among U.S. exhibitors has built
steadily over the last few years. This year for the first time we will
welcome a contingent from the National Confectioners Association.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: frances.wei@usda.gov

**Sweets China**

Date: September 21 -- 24, 2004

Venue: Everbright Exhibition Centre, Shanghai

This is the first international show dedicated to confectionary
products. ATO will offer site assistance and provide market information
to the members of the National Confectioners Association at the USA
Pavilion at the show.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax:
(86‑21) 6279‑8336, E‑mail: <xu.min@usda.gov>. Ms. Nancy Yung/Ms. Rhoda
Lam, Talent Asia Services Ltd., (852) 2591-6386, Fax: (852) 2591-6380,
E-mail: talentA1@netvigator.com

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# II. Promotional Activities

U.S. exporters and other organizations interested in participating in or
learning more about any of the promotional activities listed below
should contact ATO Shanghai for additional information.

**Retail and HRI Promotion in Chengdu**

Date: September 27 -- October 15, 2004

Venue: Chengdu Ito Yokado Supermarket, Chengdu, Sichuan Province

ATO Shanghai is moving ahead with an American Food Festival -- a
promotional event to combine HRI and a chef seminar with an in-store
promotion in Chengdu, the capital city of Sichuan Province. The plan is
for ATO to team up with the Sichuan Provincial Hospitality Industry
Association to organize a chef seminar on September 27, 2004. About 200
restaurant managers, executive chefs from Chengdu area will be invited
to attend the seminar, and some of the chefs will be invited to take
part in a "preparing Chinese dishes with American ingredients" contest
as part of the event. Products from cooperators and American food
suppliers will be displayed during the seminar. To follow-up the
seminar, a menu promotion will be conducted in 3 outlets of the local
restaurant chain, Xin Shan Cheng Cai Gen Xiang, for 2 weeks. For retail,
ATO Shanghai will work with Ito Yokado to launch an in-store promotion
at its Chunxi Store and Shuangnan Store in Chengdu from September
29--October 12, 2004. These activities will be supplemented with media
coverage including a local food and life style publication, newspapers,
radio broadcasts and/or TV. A special edition of DM will be handout at
the stores and post delivered to the local consumers to promote the
events.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax:
(86‑21) 6279‑8336, E‑mail: <xu.min@usda.gov>

### Menu Promotion 

Date: September 10-26, 2004

Venue: Sheraton Hotel Restaurants in Suzhou and Wuxi, Jiangsu Province

Suzhou and Wuxi are two of the top emerging city markets in Jiangsu
Province, about 120 kms from Shanghai. ATO is working with a number of
USDA Cooperators and food product importers on the two-week promotion.
Awarding-winning Oklahoma Chef Joseph Royer will don the toque blanche
at each city, as he features a variety of U.S. food products.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: <frances.wei@usda.gov>

#### Convenience Chain Store Promotion

Date: October 10-24, 2004

Venue: Lawson, Shanghai

ATO Shanghai will work with the Lawson convenience store chain to
organize a first-of-its-kind promotion with a Chinese convenience chain.
This initial promotion will include 50 stores in Shanghai proper, and
will lay the groundwork for future promotions. Shanghai's convenience
sector, with an estimated 3,000 stores and state-of-the-art management
systems, offers tremendous potential for future promotions. This initial
campaign will focus primarily on nuts and dried fruit snacks, but ATO
has already received inquiries for future promotions to include
heat-and-eat and ready-to-eat products.

#### Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376 Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax: (86‑21) 6279‑8336, E‑mail: [**frances.wei@usda.gov**](mailto:frances.wei@usda.gov)

#### Bakery Promotion

Date: October 12 -- 26 2004

Venue: Shanghai

ATO Shanghai will work with several USDA cooperators and U.S. bakery
ingredients suppliers to conduct an American food ingredients promotion
at 14 outlets of one of the most popular bakery chains in Shanghai,
Marco Polo. Introduced recipes will include dry fruits, tree nuts, soy
flour, and many other ingredients that are used in bakery products.
There will also be hands-on chefs training and a juried baking
competition.

Contact: Mr. Xu Min, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86-21) 6279-8622, Fax:
(86-21) 6279-8336, E-mail: <xu.min@usda.gov>

**Interior Wood Promotion**

Date: September (pending)

Venue: OBI or B&Q Shanghai stores (pending)

ATO Shanghai, AFPA, AHEC and SEC are working together to organize a
first ever U.S. interior wood products promotion. This promotion will
take advantage of the recent arrival of home center stores as a venue
for promoting U.S. wood products. Since the bulk of buyers at these
stores are interior decoration companies, the promotion will include
technical seminars on the proper use and installation of U.S. wood
products. This promotion will provide the model for future consumer wood
promotion. Talks are still under way to determine which venue will host
the promotion.

Contact: Mr. Ralph Bean, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; phone: (8621) 6279-8622, Fax: (8621)
6279-8336, E-mail: ralph.bean@usda.gov.

# III. Trade Reception

**Great American Barbecue 2004**

Date: August 28, 2004

Venue: Radisson Xing Guo Hotel

ATO Shanghai\'s annual Great American Barbecue promotion is now an
established and popular trade event. The gala reception gathers over 300
of our most influential agriculture trade, retail, food service,
distribution, media and government contacts. U.S. trade groups,
enterprises, and commodity associations co-sponsor the barbecue.

Contact: Ms. Frances Wei, ATO Shanghai, Shanghai Center, Suite 331, 1376
Nanjing West Road, Shanghai 200040; Phone: (86‑21) 6279‑8622, Fax:
(86‑21) 6279‑8336, E‑mail: atoshanghai@usda.gov

# IV. Post Contact and Further Information

U.S. Agricultural Trade Office, Shanghai

Shanghai Center, Suite 331

1376 Nanjing West Road

Shanghai 200040, China

Phone: (86-21) 6279-8622

Fax: (86-21) 6279-8336

E-mail: atoshanghai@usda.gov

Reports from ATO Shanghai and other ATO offices around the world are
also available from the FAS website
[www.fas.usda.gov](http://www.fas.usda.gov/)

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