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+---------------------------------------------------------+------------+
| **Promoting Pet Preparedness in Your Community**        | **Page**   |
+---------------------------------------------------------+------------+
| -   Introduction                                        | 3          |
+---------------------------------------------------------+------------+
| -   Organization Overview                               | 4          |
+---------------------------------------------------------+------------+
| **I. BE INFORMED**                                      |            |
+---------------------------------------------------------+------------+
| -   Review Local Emergency Plans                        | 5-6        |
+---------------------------------------------------------+------------+
| -   Identify Key Organizations and Leaders              | 6          |
+---------------------------------------------------------+------------+
| -   Research Previous Community Efforts                 | 6          |
+---------------------------------------------------------+------------+
| -   Federal, State and Local Resources                  | 7-12       |
+---------------------------------------------------------+------------+
| **ii. Promoting Pet Preparedness in your community**    |            |
+---------------------------------------------------------+------------+
| -   Engaging your Community                             | 13-14      |
+---------------------------------------------------------+------------+
| -   Engaging the Media                                  | 15         |
+---------------------------------------------------------+------------+
| **III. TOOLS**                                          |            |
+---------------------------------------------------------+------------+
| -   Frequently Asked Questions to provide in e-mails,   | 16-18      |
|     newsletters, articles                               |            |
+---------------------------------------------------------+------------+
| -   PowerPoint                                          | 18         |
+---------------------------------------------------------+------------+
| -   *Ready* Brochures                                   | 18         |
+---------------------------------------------------------+------------+
| -   *Ready* Materials Order Form                        | 20         |
+---------------------------------------------------------+------------+
| -   Instructional Videos Available for Download         | 21         |
+---------------------------------------------------------+------------+
| -   Photography                                         | 21         |
+---------------------------------------------------------+------------+
| -   "Rex" the *Ready* Mascot Order Form                 | 22         |
+---------------------------------------------------------+------------+
| **IV**. **MEDIA TOOLS**                                 | 23         |
+---------------------------------------------------------+------------+
| -   Evacuation Press Release Template                   | 24         |
+---------------------------------------------------------+------------+
| -   Flooding Press Release Template                     | 25         |
+---------------------------------------------------------+------------+
| -   Wildfires Press Release Template                    | 26         |
+---------------------------------------------------------+------------+
| -   Hot Weather Press Release Template                  | 26         |
+---------------------------------------------------------+------------+
| -   Cold Weather Press Release Template                 | 27         |
+---------------------------------------------------------+------------+
| -   Event Media Advisory Template                       | 29         |
+---------------------------------------------------------+------------+
| -   Media Training Quick-Reference Guide                | 30-33      |
+---------------------------------------------------------+------------+
| **RESOURCES INCLUDED (on Web site)**                    |            |
+---------------------------------------------------------+------------+
| -   LLIS Fact Sheet                                     |            |
+---------------------------------------------------------+------------+
| -   [Shelter Operations: Pet-Friendly                   |            |
|     Shelters](h                                         |            |
| ttps://www.llis.dhs.gov/displayContent?contentID=26828) |            |
+---------------------------------------------------------+------------+
| -   Pet Sheltering: Building Community Response         |            |
+---------------------------------------------------------+------------+
| -   National Response Framework Fact Sheet              |            |
+---------------------------------------------------------+------------+
| -   Community Pet Preparedness Customizable PowerPoint  |            |
+---------------------------------------------------------+------------+
| -   Printer- Friendly - Modified - Preparing Your Pets  |            |
|     for Emergencies Makes Sense                         |            |
+---------------------------------------------------------+------------+
| -   Metro DC Council of Governments Companion Animal    |            |
|     Evacuation and Sheltering Public Information        |            |
|     Materials                                           |            |
+---------------------------------------------------------+------------+
| -   Pet 'N' Preparedness, Fairfax County, VA            |            |
+---------------------------------------------------------+------------+

Dear Partners in Preparedness,

The *Ready* Campaign, FEMA, Citizen Corps, American Red Cross, and The
Humane Society of the United States, would like to thank you for the
important work you are doing in your communities. Our organizations have
come together to develop this emergency preparedness toolkit that can
assist you in your planning efforts as you work toward keeping your
community, and specifically, the pets and people who care for them, safe
from disasters.

This toolkit provides you with the resources on how to stay current on
your local pet disaster plan, policies and procedures; examples of how
to promote preparedness in your communities and engage other
organizations in your efforts; as well as resources to educate the
community about how to assemble a pet emergency supply kit and make a
family emergency plan. In addition, there is a tools section that
provides sample preparedness brochures and PSAs, PowerPoint templates
and press materials you can use to develop and distribute your internal
and external preparedness messaging.

Preparing our families, homes and businesses for unexpected disasters is
a civic virtue. Thank you again for your commitment to making our
communities safer for the pets we call family!

Sincerely,

The *Ready* Campaign, FEMA, Citizen Corps, American Red Cross, and the
Humane Society of the United States

**ORGANIZATION OVERVIEW**

**The Department of Homeland Security's *Ready* Campaign**

Launched in 2003, in partnership with The Advertising Council, *Ready*
was designed to educate and empower Americans to prepare for and respond
to emergencies, including natural disasters and potential terrorist
attacks. It has proven to be one of the most successful campaigns in Ad
Council's more than 65-year history. Since its launch, the campaign has
generated more than \$703.2 million in donated media support.
Individuals interested in more information about family, business and
community preparedness can visit [www.ready.gov](http://www.ready.gov/)
or call 1-800-BE-READY to receive free materials. 

**Federal Emergency Management Agency (FEMA)**

On March 1, 2003, the Federal Emergency Management Agency (FEMA) became
part of the U.S. Department of Homeland Security (DHS). The primary
mission of the Federal Emergency Management Agency is to reduce the loss
of life and property and protect the Nation from all hazards, including
natural disasters, acts of terrorism, and other man-made disasters, by
leading and supporting the Nation in a risk-based, comprehensive
emergency management system of preparedness, protection, response,
recovery, and mitigation. [www.fema.gov](http://www.fema.gov/)

**Citizen Corps**

Citizen Corps is a component of USA Freedom Corps, created to bring
community and government leaders together to make our communities safer,
stronger, and better prepared to respond to any emergency situation.
Citizen Corps provides opportunities for community members to
participate in a range of measures to make their families, their homes,
and their communities safer from the threats of crime, terrorism, and
disasters of all kinds. Citizen Corps is coordinated nationally by the
Federal Emergency Management Agency. In this capacity, FEMA works
closely with other federal entities, state and local governments, first
responders and emergency managers and the volunteer community.
[www.citizencorps.gov](http://www.citizencorps.gov/)

**The Humane Society of the United States**

The HSUS is the nation\'s largest animal protection organization with
more than ten million members and constituents. The HSUS is a mainstream
voice for animals, with active programs in companion animals, wildlife
and habitat protection, animals in research, and farm animals. Our
mission is to celebrate animals and confront cruelty. The HSUS protects
all animals through legislation, litigation, investigation, education,
advocacy and field work. A non-profit organization, The HSUS celebrated
its 50th anniversary in 2004, is based in Washington, D.C. and
has regional representatives across the country.
[www.hsus.org](http://www.hsus.org/)

**SECTION I. BE INFORMED**

Pets are an integral part of American society and economy; more than
half of households in the United States include pets. During times of
disaster, people will risk their lives and the lives of others to save
pets. For these reasons, it is critical that individuals have the "know
how" to properly prepare themselves and their animals for disasters to
save both human and animal lives.

As a result of the 2005 Hurricane season, the importance of disaster
preparedness plans for animals reached national attention. The White
House's Federal Response to Hurricane Katrina Lessons Learned Report,
February 2006, recommended that federal, state and local governments
focus on planning for the evacuation and sheltering of animals. The
concern over disaster plans not adequately taking into consideration the
pet population and the pet owner population led Congress to enact the
Pets Evacuation and Transportation Standards Act (PETS Act). The Pets
Act broadened FEMA's responsibility in the evacuation and sheltering of
pets during disasters.

Equally important, individuals need to take personal responsibility for
the well being of their family and their community, including their
pets. By having a plan, keeping proper preparedness supplies on hand and
knowing the community's emergency operations plan (EOP), individuals
will have the ability to protect themselves and their pets during a
disaster.

Educating citizens in your community on the importance of including pets
in their individual and family disaster plans and ensuring that your
local emergency response plan includes pets can make a life saving
difference for owners and their pets. To begin this effort, know your
local emergency plan, and whether there is an animal component, and take
time to educate yourself on the Federal, State and local resources that
are available to you.

**Review Local Emergency Plans**

Even the smallest communities have an emergency operations plan which
describes how government and private organizations coordinate in a
crisis. Emergency managers, elected officials, police or fire department
are usually in charge of such a plan. You should be able to request the
local emergency operations plan from your emergency management agency.
It is important to review and understand your local disaster plan. One
component of the emergency plan should describe how the community would
deal with an emergency involving animals or people with animals. If it
does not mention animals, you may be able to help in the development of
the animal component by offering your organization as a resource. It is
important to recognize that emergency managers have a great deal of
responsibility, that they are aware that it is critical to have a
disaster plan for people with animals and that legislation requires them
to include pets in the emergency plan. Be sure to approach emergency
managers with respect to this and to convey a desire to help them
accomplish their goals.

Here are some ways in which you may be able to help:

-   Identify your local Citizen Corps Council and/or organize meetings
    with animal organizations, agencies, businesses and volunteers in
    your community

-   Develop animal or pet disaster plans based on guidance from
    emergency managers

-   Participate in local and state-level disaster programs i.e.,
    training and exercises

-   Organize public education preparedness campaigns and activities

Partnerships with emergency managers are successful when these elements
occur:

-   Trust is built between organizations

-   Demonstrated commitment to focused objectives

-   Collaboration on disaster preparedness activities

**Identify Key Organizations and Leaders**

Cooperation among interested individuals and groups is the key to
success in many situations, including animals in disasters. Leadership
and trust among people is a key to problem solving and resource
identification. Prepare a resource list of key organizations and
leaders. This can include Citizen Corps Councils, elected leaders,
public safety departments i.e., police and fire administrators, public
and private animal officials and organizations i.e., animal control and
humane shelters, transportation agencies and organizations, public and
private building owners, public works and private contractors, and
health and medical organizations.

**Research Previous Community Efforts**

It is important to know if a similar effort in your community was
started, but did not succeed and why. Also, success in one community can
be an example for success in a similar community. There are many
examples of creative leadership, appropriate policies and successful
community-based solutions to protect people and pets. One common failure
is when one community takes another community's emergency plan and just
changes the name of the community. It is important to adapt the plan to
the particular needs of your area. The process of planning can be
difficult when working with many organizations, however the relationship
building that takes place during the process can be important to the
success of a plan during an actual crisis. Your local emergency
management office, police department or fire department may be able to
provide this sort of information. Another place to look for examples is
the Lesson's Learned Information System (LLIS), www.llis.gov. A fact
sheet with information on LLIS and the resources they offer on pet
preparedness is attached to this document (download LLIS Animals in
Disaster Fact Sheet).

Also, attached are two helpful articles taken from LLIS; "[Shelter
Operations: Pet-Friendly
Shelters](https://www.llis.dhs.gov/displayContent?contentID=26828),"
which outlines the essential issues that jurisdictions should consider
when developing plans to provide pet-friendly sheltering for people
before, during, or after an emergency that requires a large-scale
evacuation. "Pet Sheltering: Building Community Response," which
outlines the role of the local American Red Cross. A best practices
example of a local grassroots initiative, "Community Pets 'N'
Preparedness, Fairfax County, VA," is attached as well.

**Federal, State and Local Resources**

There are many resources available to you through the federal government
and through local and state agencies and organizations. Listed below are
some of these resources.

***READY* CAMPAIGN**

The U.S. Department of Homeland Security consulted with a number of
organizations experienced in animal health and wellbeing to develop
*Ready* information for pet owners. These organizations include American
Kennel Club (AKC), American Society for the Prevention of Cruelty to
Animals (ASPCA), American Veterinary Medical Association (AVMA), and
Humane Society of the United States (HSUS).

Included in this *Ready* Campaign information is a brochure and
instructional video that highlight the key steps pet owners should take
to prepare themselves and their animals. The brochure and video
encourage pet owners to make an emergency supply kit including pet food
and water, medications and medical records, leashes, ID tags and other
appropriate supplies. The communication pieces also recommend pet owners
have an emergency plan that considers their pets needs and that they
learn more about the types of emergencies that can happen in their area
and the appropriate responses.

Pet owners can download the free brochure and instructional video from
the *Ready* Web site (www.ready.gov), or request a copy of the brochure
by calling 1-800-BE-READY. As of July 31, 2008, more than 2.9 million
pet brochures have been distributed.

The Department highlights public emergency preparedness through National
Preparedness Month (NPM), a nationwide effort held each September to
encourage Americans to take simple steps to prepare for emergencies in
their homes, businesses and schools. In 2008, more than 2,900 national,
regional, state and local organizations participated in National
Preparedness Month by distributing information, hosting events and
sponsoring activities across the country to promote emergency
preparedness. Mark your calendar for next year's NPM!

**FEMA**

Below is a list of some of the resources provided by the U.S. Department
of Homeland Security's Federal Emergency Management Agency (FEMA). These
can be found online at [www.fema.gov](http://www.fema.gov/) and through
FEMA's Publication Warehouse (<http://www.fema.gov/library/index.jsp> )

Pets Evacuation and Transportation Standards Act (PETS)

The \"Pets Evacuation and Transportation Standards Act (PETS) of 2006,\"
amended the Robert T. Stafford Disaster Relief and Emergency Assistance
Act to ensure that State and local emergency preparedness operational
plans address the needs of individuals with household pets and service
animals following a major disaster or emergency and broadened FEMA's
responsibility in the evacuation and sheltering of pets during
disasters.

National Response Framework <http://www.fema.gov/emergency/nrf/>

The *National Response Framework* is a guide that details how the Nation
conducts all-hazards response-- from the smallest incident to the
largest catastrophe. This document establishes a comprehensive,
national, all-hazards approach to domestic incident response. The
Framework identifies the key response principles, as well as the roles
and structures that organize national response. It describes how
communities, States, the Federal Government and private-sector and
nongovernmental partners apply these principles for a coordinated,
effective national response. (See attached National Response Framework
Fact Sheet)

The Emergency Management Institute <http://training.fema.gov/>: offers
numerous courses that directly support National efforts to train people
at all levels on their role in the Framework.

-   [EMI's Independent Study NRF related
    courses](http://training.fema.gov/nrfres_IS.asp)

-   [EMI\'s NRF related courses conducted by
    States](http://training.fema.gov/nrfres_ST.asp)

-   [NRF Resource Center](http://www.fema.gov/nrf)

State and Local Guide (SLG) 101: Guide for All-Hazard Emergency
Operations Planning

<http://www.fema.gov/plan/gaheop.shtm>

This Guide clarifies the preparedness, response, and short-term recovery
planning elements that warrant inclusion in State and local EOPs. It
offers FEMA\'s best judgment and recommendations on how to deal with the
entire planning process from forming a planning team to writing the
plan. It also encourages emergency managers to address all of the
hazards that threaten their jurisdiction in a single EOP instead of
relying on stand-alone plans.

FEMA's Public Assistance Grant Program

-   Public Assistance Policy
    <http://www.fema.gov/government/grant/pa/policy.shtm>

-   Sheltering Activities
    <http://www.fema.gov/government/grant/pa/faq_403sheltering1.shtm>

-   PA Pet Evacuation and Sheltering Policy Eligible Costs Related to
    Pet Evacuations and Sheltering:
    <http://www.fema.gov/government/grant/pa/9523_19.shtm>

FEMA information for pet owners:
<http://www.fema.gov/plan/prepare/animals.shtm>

Disaster planning tools for kids with pets:
<http://www.fema.gov/kids/pets.htm>

**[Citizen Corps]{.underline}**

Citizen Corps is a grassroots initiative to actively involve all
organizations and citizens in all hazards emergency preparedness through
planning, personal and community preparedness, training, and volunteer
service. Citizen Corps encourages citizens to embrace the personal
responsibility to be prepared; to get training in first aid and
emergency skills; and to volunteer to support local emergency
responders, disaster relief, and community safety. Citizen Corps answers
the essential questions "What can I do?" and "How can I help?" in a
meaningful way by providing local opportunities for people of all
abilities to prepare, train and volunteer for every type of natural and
man-made hazard.

**Citizen Corps Councils**

Citizen Corps is administered nationally by the Department of Homeland
Security through the Federal Emergency Management Agency's Community
Preparedness Division. Citizen Corps provides a national strategy and
program support for state and local program implementation. Since
Citizen Corps was launched in 2002, over 2,300 State, local, Tribal, and
Territorial Citizen Corps Councils have been registered, encompassing 78
percent of the nation's population.

Citizen Corps Councils bring community leaders from all sectors together
with emergency management and responders to support planning, outreach
and education, and programs that train organizations and citizens to
support emergency response. The Councils identify priorities and build
on community strengths to develop action plans to involve the whole
community. Additionally, Citizen Corps Councils focus on priorities and
plans that include the public; including emergency alerts and warnings,
communication, shelter and evacuation, public education, training,
exercises, vulnerable populations, and Citizen Corps volunteer programs
and training to support plans.

**Citizen Corps Partnerships**

Citizen Corps involves partnerships at all levels. Citizen Corps works
with five national Program Partners through partnerships with other
Federal agencies and national organizations. The five programs -
Community Emergency Response Teams (CERT), Medical Reserve Corps (MRC),
Fire Corps, USA on Watch/Neighborhood Watch, and Volunteers in Police
Service (VIPS)---provide national resources for training and exercising
citizens at the State and local level.

*Community Emergency Response Team (CERT) Program*: CERT is a FEMA
training program that prepares citizens to work as teams to safely
assist their families, neighbors, co-workers, or anyone who needs help
in the event of a widespread emergency when professional responders may
not be able to reach everyone as soon as help is needed. CERT educates
people about disaster preparedness and trains them in basic disaster
response skills, such as fire safety, light search and rescue, and
disaster medical operations.

*Fire Corps Program*: Fire Corps promotes the use of citizen advocates
to support fire and rescue departments. Fire Corps assists fire and
rescue departments in promoting citizen participation in areas such as
fire safety outreach, youth programs, and administrative support. Fire
Corps is a partnership between DHS, the National Volunteer Fire Council,
the International Association of Fire Fighters, and the International
Association of Fire Chiefs.

*USAonWatch/Neighborhood Watch (NW):* USAonWatch/Neighborhood Watch is a
neighborhood watch program that provides information, training, and
resources to citizens and law enforcement agencies throughout the
country. Neighborhood Watch programs have expanded beyond their
traditional crime prevention role to help neighborhoods focus on
disaster preparedness, emergency response, and terrorism awareness. NW
is administered by the National Sheriffs' Association in partnership
with the Bureau of Justice Assistance, U.S. Department of Justice.

*Medical Reserve Corps (MRC)*: MRC helps medical, public health, and
other volunteers offer their expertise throughout the year as well as
during emergencies and other times of community need. MRC volunteers
work in coordination with local emergency response programs and
supplement community public health initiatives, such as outreach and
prevention, immunization programs, blood drives, and other efforts. The
MRC program is administered by the U.S. Department of Health and Human
Services.

*Volunteers in Police Service (VIPS):* VIPS works to enhance the
capacity of State and local law enforcement to use volunteers. VIPS
provides resources and information for and about law enforcement
volunteer programs. Funded by DOJ, VIPS is managed and implemented by
the International Association of Chiefs of Police.

*Citizen Corps Affiliate Programs and Organizations:* These
organizations offer communities resources for public education, outreach
and training; represent volunteers interested in helping to make their
community safer; or offer volunteer service opportunities to support
first responders, disaster relief activities, and community safety
efforts. Citizen Corps currently works in partnership with 25 national
Affiliates to promote community preparedness. Affiliates include major
non-profit organizations and government agencies such as the American
Red Cross, The American Legion, and the Home Safety Council and the
Departments of Education, Commerce, and the Environmental Protection
Agency.

*[How does Citizen Corps assist in preparations and planning for animals
during times of disaster?]{.underline}*

*Planning, Education and Outreach*

As stated in the PETS Act, every state and county EOP should take into
account the needs of individuals with household pets prior to, during,
and following a major disaster or emergency. With more than 2,300 State,
local, Tribal and Territorial Citizen Corps Councils through out the
country, the Citizen Corps provides a forum for local humane
organizations, animal control agencies, and other animal related
entities to collaborate with emergency management and the larger
community to assure considerations for pets are included in the
emergency operations plan (EOP). Citizen Corps Councils serve as a
mechanism to assist in planning for pet evacuations, pet shelters, and
dispersal of relevant information regarding preparation and safety
precautions for pets during times of disaster.

Citizen Corps Councils and Citizen Corps partners' actively support
public education on pet disaster preparedness. Community outreach
efforts include distributing materials; participation in preparedness
fairs, local pet preparedness demonstrations and exercises. Citizen
Corps Councils nationwide function as a key component to promoting pet
preparation to the public.

*[How does Citizen Corps provide support for pets when disasters
occur?]{.underline}*

*Trained Volunteers*

The five Citizen Corps Program Partners: Community Emergency Response
Teams (CERT), Medical Reserve Corps (MRC), USAonWatch/Neighborhood
Watch, Fire Corps and Volunteers in Police Service (VIPS) each serve an
important role in pet response to and recovery from disasters.
Specifically, CERT Teams and MRC Units have been involved in pet
disaster planning, training, and response efforts.

Many of the 3,000 local CERT Programs across the country are beginning
to include training on pet and animal issues in emergency preparedness
and response. Additionally, CERT Programs at the State and local level
have implemented pet shelter programs that engage Team members in caring
for a large variety of animals during times of disaster. The National
CERT Program Office is currently developing standard supplemental CERT
training focused on pets and companion animals. The supplemental
training will be promulgated nationally and available in fall 2008.
Finally, State and local State Animal Response Teams (SART) have
institutionalized CERT training as a pre-requisite for participation on
the animal response team.

Medical Reserve Corps strongly encourages veterinarians, veterinary
technicians and others involved with animal medical or public health
issues to become involved with their local MRC Unit. Currently, over
1000 veterinarians participate on MRC Units, with over 200 MRC Units
having at least one veterinarian. MRC Unit veterinarians and vet techs
serve as consultants on public health issues related to animals; assist
in implementation of the PETS Act through shelter and evacuation
planning; provide protective information about pet, livestock, and
wildlife interaction; support animal evacuations sheltering; provide
general veterinary care and animal triage; and to promote disaster
preparedness to pet owners. There are currently six MRC Units made up
entirely of veterinarians and vet techs. MRC strongly advocates the
importance of involving veterinarians, techs and assistants in disaster
preparedness, response and recovery.

[Citizen Corps and Program Partner Websites]{.underline}

-   Citizen Corps: [www.citizencorps.gov](http://www.citizencorps.gov/)

-   Community Emergency Response Teams (CERT):
    <http://www.citizencorps.gov/cert/index.shtm>

-   Fire Corps: <http://www.firecorps.org/>

-   Medical Reserve Corps: <http://www.medicalreservecorps.gov/HomePage>

-   Volunteers in Police Service: <http://www.policevolunteers.org/>

-   USA on Watch/Neighborhood Watch: <http://www.usaonwatch.org/>

**The American Red Cross**

The American Red Cross understands the importance of pets to their
families. We are working with public and private organizations, as well
as individuals dedicated to animal care in local communities, to assist
concerned pet owners during disasters. Local Red Cross chapters are
ready to coordinate with local officials and animal care organizations
on how to best approach disaster preparedness for pets.

Areas of collaboration may include: developing coordinated response
plans, sharing information during disasters, providing referral
information to disaster clients, coordinating human and pet sheltering
plans and efforts, and collaborating on pet preparedness programs. While
the capabilities of Red Cross chapters can vary, all chapters are
focused on how to meet community needs during disasters. Organizations
can reach out to their local chapter by going to
[www.redcross.org](http://www.redcross.org/) to get contact information.
In addition, the Red Cross is pleased to provide pet preparedness
information at [www.redcross.org](http://www.redcross.org/) and at
[www.prepare.org/animal/animal.htm](http://www.prepare.org/animal/animal.htm).

**The HSUS Disaster Animal Response Team**

The HSUS National Disaster Animal Response Team consists of animal care
and control professionals, emergency services and rescue professionals,
and other qualified volunteers. Team members are trained in community
disaster response and preparedness as well as specialized response
techniques for rescuing animals affected by disasters.

If you have skills and experience in animal handling, emergency/public
services, or other disaster work and are interested in joining our
NDART, please explore the self-study courses listed in the FEMA section
above. Once you have taken several of these courses, particularly the
FEMA Independent Study Programs, please visit the **[HSUS Animal
Disaster Response Training
Calendar](http://www.hsus.org/hsus_field/hsus_disaster_center/disaster_training_dates_2007.html) **to
see when and where you can take HSUS disaster courses. Because of the
overwhelming response from people wishing to be volunteers, please
understand that it may take a little while for us to get back to you.

To apply to become a member of the HSUS National Disaster Animal
Response Team, please fill out the application at
[**www.ndart.org**](http://www.ndart.org/).

Thank you for your support, and please make sure you have **[a disaster
plan](http://www.hsus.org/hsus_field/hsus_disaster_center/disaster_preparedness_for_pets/)**
for your own family, including your pets! More information available at:
<http://www.hsus.org/hsus_field/hsus_disaster_center/>

**Join your Voluntary Organizations Active in Disasters (VOAD)**

Many community-based disaster organizations as well as Government
agencies are members of State or Regional VOADs, which are linked to
National VOAD ([WWW.NVOAD.Org](http://www.nvoad.org/)). VOADs meet
monthly or quarterly to coordinate disaster preparedness activities,
emergency management training and response plans. Every VOAD should
include animal organizations interested in disaster coordination,
collaboration and communication. Any animal organization can participate
and will increase opportunities to include pets and people with pets in
local emergency planning. Often, the media first recognizes VOAD
members, when publicizing where the public should donate to support
disaster victims.

 

**State Animal Response Team (SART)/ County Animal Response Teams
(CART**)

SART is a public private partnership, joining government agencies with
the private concerns around the common goal of animal issues during
disasters. SART programs train participants to facilitate a safe and
efficient response to animal emergencies on the local, county, state and
federal level. The teams are organized under the sponsorship of state
and local emergency management and utilize the principles of the
Incident Command System (ICS). <http://www.sartusa.org/>

**The American Veterinary Medical Association (AVMA)**

The AVMA maintains an Animal Health web page which provides a Disaster
Preparedness section that includes information on animal disaster plans
and resources by state.
<http://www.avma.org/disaster/responseguide/responseguide_toc.asp>

**SECTION II: PROMOTING PET PREPAREDNESS IN YOUR COMMUNITY**

There is much you can do to effectively promote pet preparedness in your
community. Provided below are some suggestions on ways to engage your
community and leverage the media to promote your message.

**Engaging Your Community**

There are several different organizations and initiatives that can help
you educate your community. Think about the various populations you want
to reach and the best ways to reach them. Here is a list of event and
initiative ideas to inspire you.

-   **Work with Your Local Pet Store, Veterinarian Practice or Shelter**
    to distribute emergency preparedness information to pet owners.

```{=html}
<!-- -->
```
-   **Include Preparedness Activities at Pet Friendly Community
    Events:** Include pet preparedness information at existing community
    events that allow pets by providing a table with *Ready* brochures,
    lists of pet friendly shelters and hotels. Have a photographer on
    hand to take Polaroid pictures of pet owners with their pets to
    place in their emergency supply kit. Download the Family Emergency
    Plans and the Emergency Supply Kit Checklist templates and
    distribute them. Invite Rex, the *Ready Kids* mascot, to your
    events!

-   **Participate in National Preparedness Month (NPM)**: The U.S.
    Department of Homeland Security's *Ready* Campaign hosts NPM every
    September. This is a month dedicated to promoting emergency
    preparedness. Starting in April, go to
    [www.ready.gov](http://www.ready.gov/) to register to participate.
    Host a pet preparedness event and post it on the NPM calendar.

-   **Minor League Baseball** teams usually have special game days where
    fans are encouraged to bring their dogs to the game. Contact your
    local team to ask permission to provide preparedness materials.

```{=html}
<!-- -->
```
-   **Host a Pet Preparedness Day:** Host a preparedness event in
    conjunction with local pet events or pet walks, and distribute the
    *Ready* "Preparing your Pets for Emergencies Makes Sense" brochure.
    This event could bring together animal lovers in the community and
    help them to develop emergency plans that take into consideration
    the special needs of their animals and plan what to do in case of an
    evacuation. **The Humane Society of the United States, American
    Kennel Club, American Society for the Prevention of Cruelty to
    Animals (ASPCA) and the American Veterinary Medical Association**
    have worked with the DHS on the *Ready* Campaign and their local
    organizations or members may be interested in participating.

```{=html}
<!-- -->
```
-   **Reach Out to Your Local Citizen Corps Council** to coordinate
    education and public outreach, participate in training and
    exercises, and involve Citizen Corps Programs such as CERT or MRC in
    pet and animal preparedness and response. In addition, Citizen Corps
    Councils can assist in developing programs which involve volunteers
    in animal response teams.

-   **Humane Society University** is the educational arm of the Humane
    Society of the United States. To find and register for HSU workshops
    or online courses, visit humanesociety.org/university and click on
    "Course Search." HSU offers courses in many areas, to include an
    undergraduate major in Humane Leadership, a graduate degree in
    Community Leadership, and online courses in five subject tracks:

```{=html}
<!-- -->
```
-   Advocacy

```{=html}
<!-- -->
```
-   Animal Care giving and Behavior

```{=html}
<!-- -->
```
-   Humane Education

```{=html}
<!-- -->
```
-   Humane Leadership and Shelter Management

```{=html}
<!-- -->
```
-   Law Enforcement

    -   **Host a Disaster Animal Response Team (DART) or Emergency
        Animal Sheltering (EAS) workshop in your community.** Can't find
        a workshop near you? Consider serving as a co-sponsor and bring
        a workshop to your area. To find out what is required, please
        visit humanesociety.org/university and click on "On-site
        workshops." In addition to DART and EAS, HSU offers many other
        on-site workshops:

```{=html}
<!-- -->
```
-   Animal Cruelty for Non-Investigators

-   Animal Sheltering Operations Boot Camp

-   Coping with Compassion Fatigue

-   Communities & Colonies: Communitywide TNR Programs

-   TNR and Feral Cat Caretaker Workshop

-   Emergency Animal Sheltering (EAS)

-   Disaster Animal Response Training (DART)

-   Dealing with Difficult People

-   First Strike: Human/Animal Cruelty

-   Illegal Animal Fighting Investigations

-   Wild Neighbors: Humane Solutions to Wildlife Conflicts 

    -   In addition to the above mentioned organizations there are many
        other cities, local and non-profit organizations that might be
        willing to help spread the pet preparedness message by allowing
        you to pass out brochures at conventions, place them in their
        offices or speak during routine meetings. Here is a short list
        of organizations and events that will hopefully inspire you to
        think of many others.

```{=html}
<!-- -->
```
-   Women's Conferences

-   County Farm Bureaus

-   Medical Societies

-   Veterinary Technician Schools

-   Libraries

-   Kiwanis Clubs

-   Local Business Organizations / Clubs

-   Doggie Day Care / Kennels

```{=html}
<!-- -->
```
-   University Animal Science Departments and Student Services Centers

**Engaging the Media**

Your local media can play an integral role in helping you generate
awareness about your pet preparedness initiatives. Getting a newspaper
reporter or a local television and/or radio personality talking about
your event or the issue of pet preparedness can be very effective
because they reach a large number of residents in your area.

We suggest you do your homework to find out if there are local
journalists who have reported on emergency preparedness in the past or
if there are any individuals who are particularly passionate about
animals. For example, a local deejay might talk frequently about his
pets during his morning show, or there might be a reporter who writes a
pet column in your local newspaper. These are the individuals that will
most likely rally behind your cause and help spread your message.

If your market has a local television morning show, book an interview
through the producer to share the three steps for pet preparedness with
their viewers: 1) Prepare: Get a pet emergency kit; 2) Plan: What will
you do in an emergency? 3) Stay Informed: Know about types of
emergencies. You could demonstrate how to build a kit and include some
of the recommended items; provide a sample pet preparedness plan; and
provide tips on how local residents can stay informed about the
different types of emergencies that could happen in your community. You
can also try to book an interview with a local radio station during
morning or afternoon drive times, or with a local pet or family features
reporter.

If you are planning an event and want to utilize your local media to
help drive traffic, we recommend that you give enough lead time for the
media to promote the event. Here are our recommendations:

-   Calendar Submissions (print or online): Three weeks

-   Print: One-two weeks

-   Television or radio: One week

If you want the media to attend your event, we recommend the following
lead time:

-   Print: One week

-   Television or radio: two-three days

We recommend you continue to cultivate relationships with your local
media because you never know when they can help you promote a pet
preparedness event. Or they might start looking to you and your
organization as a "go-to" resource if an emergency strikes your
community and they need to provide tips or advice to the community. To
help you get started, we have included press release and media event
alert templates, as well as tips on how to conduct a good interview in
the tools section of this document.

**SECTION III. TOOLS**

**Frequently Asked Questions (FAQs)** to provide in e-mails,
newsletters, and articles.

**Why is pet preparedness important?**

Disaster can strike anywhere and at any time. House fires, flooding,
tornadoes, hurricanes, wildfires, earthquakes, hazardous material spills
and acts of terrorism may all force you and your family from your home
-- temporarily or maybe permanently. Responding to and recovering from
such events requires advanced planning. All members of your family must
be taken into account in these plans, including pets. Knowing what
supplies to have available, how to evacuate with your pet, where your
pet will stay, and how you will meet your pet's needs throughout the
disaster are all critical questions that must be addressed.

**Is this a community-wide concern?**

Definitely. Most communities have a significant number of families with
pets. Not only is the welfare of the pets important, the lack of
planning for pet issues during disaster can have a direct affect on the
safety of the human population. Pets are integral members of many
families, and a community's lack of planning for pet issues may cause
families to delay evacuation or avoid seeking assistance until they are
sure their pet's needs are met.

Most communities have many components to disaster response -- local
government and first responders, the American Red Cross and Salvation
Army, other non-profits, the faith community, etc. Most communities also
have organizations focused on meeting the needs of pets and other
animals -- local government animal care and control, the Humane Society,
the ASPCA, other animal welfare organizations, veterinarians, and local
business. In order to respond effectively and efficiently to the needs
of pets and their families, communities may begin discussions and bring
these parties together to create well-coordinated response plans.

**What does a community need to be aware of?**

After Katrina, the Pet Evacuation and Transportation Standards (PETS)
act was passed. This law requires local jurisdiction to include pet
evacuation and housing as part of their disaster response plans. As
stated above, all of those involved in disaster preparedness and
response must be involved in this planning to ensure these efforts are
effective.

**Why do pets require special attention in planning efforts?**

Most community disaster response plans, at least prior to the 2005
hurricane season, were focused on life safety, asset protection and
recovery activities as they related to humans. In addition, a majority
of families in this country have not (or do not have the resource to)
taken the necessary steps to prepare their families -- received
training, developed a family plan and prepared a family disaster kit.
These two factors together require some extra attention and effort to
instill a sense of urgency in the minds of local government, local
organizations and families to prepare adequately for disaster.

**Is disaster response different for pets?**

It can be, yes. Evacuating pets may be more difficult if you cannot
evacuate in your own vehicle. Pet owners must understand their
community's evacuation plans and must ensure that they are prepared for
any variations and restrictions. Most evacuation shelters do not allow
pets (service animals are an exception) due to public health, safety or
other concerns raised by the need to provide service to a large number
and wide range of people. Most jurisdictions, Red Cross chapters and
other shelter operators are working hard to ensure pet sheltering
facilities are close or co-located with the human shelters, but families
need to have knowledge of and be prepared for they type of
accommodations available in their community. Red Cross chapters will not
designate or operate pet shelters, but are willing to provide support to
the process.

**Who should be working on pet preparedness in our community?**

Many organizations have an interest in and focus on pet preparedness.
The following are a few examples:

-   Local government -- Citizen Corps Councils, which include, local
    first responders, emergency management, politicians and the animal
    care and control agencies are all critical components of disaster
    response planning -- including pet planning

-   American Red Cross chapters -- local Red Cross chapters dedicate
    time to planning for feeding, sheltering and bulk distribution of
    supplies. The chapters will help to coordinate their human
    sheltering activities with pet sheltering activities of other
    organizations

-   Organizations providing mass care services -- other voluntary
    organizations, including many institutions of faith, are also
    involved in feeding and sheltering activities.

-   Local animal service organizations -- organizations in the community
    providing services to animals on a daily basis are very important to
    disaster planning. These organizations are often the most familiar
    with the animal related needs and resources of the community.

-   Local components of national organizations -- Humane Society of the
    United States, ASPCA, United Animal Nations, etc -- these
    organizations have access to a wealth of knowledge and resources
    that can help a community properly plan for the needs of the pet
    community.

-   Local collaborative groups -- Voluntary/Community Organizations
    Active in Disaster (VOAD/COAD), Citizen Corps Councils and other
    collaborative groups are excellent venues for sharing information,
    coordinating efforts and developing strategies for community
    outreach.

**How do we bring the community together?**

Creating a culture of pet preparedness in a community takes dedication
and effort on the part of all organizations involved. The following are
just a few ideas on how to get the community involved:

-   Discussions at collaborative groups (as mentioned above)

-   Presentations and exhibitions at community forums -- fairs,
    preparedness events, pet events, faith-based events, etc.

-   Public service announcements

-   Work with organizations to provide pet preparedness training courses

-   Work with organizations to provide pet CPR/First Aid courses

-   Encourage local, county and state politicians to hold forums to
    better inform planning efforts

**POWERPOINT**

![](media/image2.wmf){width="2.040277777777778in"
height="4.513888888888889in"}Conduct training classes or give
presentations that provide guidance on pet preparedness with the
customizable PowerPoint that is included in this toolkit.

***Ready* BROCHURES**

> The *Ready* Campaign partnered with American Kennel Club, American
> Society for the Prevention of Cruelty to Animals, American Veterinary
> Medical Association and The Humane Society to produce *Preparing Your
> Pets for Emergencies Make*s *Sense* tri-fold brochure. This brochure
> can be ordered in bulk (limit 500) for free by calling 1-800-480-2520
> or by faxing the attached order form to the FEMA warehouse.
>
> Brochure source files are available upon request by emailing
> <ready@dhs.gov>. Having the source files will allow for printing of
> quantities more than 500 (at your own expense) as well the opportunity
> to add local contact information to the back cover. There is also a
> printer friendly two-page (front and back) modified version of the
> pets brochure attached to this document that are cost-effective for
> events with mass attendance and e-mailing.
>
> \*In addition to the pet preparedness brochure, the *Ready* Campaign
> has a variety of other topical brochures. Go to
> [www.ready.gov](http://www.ready.gov/) to view other *Ready*
> brochures.
>
> ![](media/image3.wmf){width="6.49375in" height="8.305555555555555in"}

**INSTRUCTIONAL VIDEOS AVAILABLE FOR DOWNLOAD**

The *Ready* Campaign has a free instructional video for pet owners
available for download at [www.ready.gov](http://www.ready.gov/). Also
available are instructional videos for families, individuals with
disabilities and other special needs, and older Americans. These videos
outline the three simple steps Americans should take to prepare for
emergencies: get an emergency supply kit, make a family emergency plan
and be informed about the types of emergencies that can happen in their
area.

![](media/image4.jpeg){width="2.426388888888889in" height="2.25in"}

**PHOTOGRAPHY**

Photos and visuals are always an effective means of communication and
can be used in your presentations, flyers, and Web site. A simple search
for 'stock' photos on the Web will provide you with a list of various
options. Many stock photos must be purchased for use but if you look
hard you can find photos that are free to use according to requested
guidelines. For your convenience, here is a Web address where free
photos are provided by FEMA: <http://www.fema.gov/kids/p_pets.htm>.
Please take a moment to review FEMA's conditions for use of these photos
at <http://www.fema.gov/help/usage.shtm>

![](media/image5.jpeg){width="4.55in" height="1.25in"}

**"Rex" the *Ready Kids***

**Mascot Now Available For Use**

**Brought to you by the U.S. Department of**

**Homeland Security and The Advertising Council**

Important: All reservations must be made two weeks in advance through
your state or local government, local Office of Emergency Management or
Citizen Corps Council. Requests will be taken on a first come first
serve basis. (Approximately six uses per month available.) A
confirmation E-mail will be sent upon receipt of the request to inform
you of the availability. This contract must be filled out with all the
correct information. **Rental fee is \$150.00 plus shipping costs.**

Date Needed: [\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}
Date Returning:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

Organization Name:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

Organization Contact:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

Contact Phone: [\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}
Contact E-mail:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

Address:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

City: [\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline} State:
[\_\_\_\_\_\_\_\_\_\_]{.underline} Zip:
[\_\_\_\_\_\_\_\_\_\_]{.underline}

Credit Card Information - Name:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

Expiration Date:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline} CVS:
[\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_]{.underline}

### **IMPORTANT INFORMATION:**

**I have read and fully understand the following financial and
maintenance responsibilities invoiced in the use of this costume:**

-   **I agree to pay for any damage that occurs to the costume while it
    is in my possession.**

-   **I acknowledge the rental agreement stating that I may only keep
    the costume for three days upon receipt. (i.e. Friday -- Monday) or
    I will be charged for \$50 per day.**

-   **I will arrange and pay for the costume to be returned by the date
    indicated.**

-   **I agree to pay \$150 + shipping for its three-day use and comply
    with all instructions including maintenance, repacking and return of
    the costume.**

-   **If the costume can't be returned by set date, I will contact M&C
    to reschedule.**

> 2841 Oakland Avenue, Minneapolis, MN 55407-1301 (612) 874-8176 • Fax
> (612) 874-6003

[www.mascotsandcostumes.com](http://www.mascotsandcostumes.com/) E-mail
Address: contract.service@mascotsandcostumes.com

**SECTION IV. MEDIA TOOLS**

Provided in the following pages are templates that can be used to inform
and engage your local media. You will find an evacuation press release
template, a press release template for flooding, wildfires and severe
(hot and cold) weather and an event media advisory template.

Also, additional media tools are attached to this document provided by
the Metropolitan Washington Council of Governments. See document titled
"Companion Animal Evacuation and Sheltering Public Information
Materials."

[]{.mark}

[]{.mark}

[]{.mark}

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

**\[AREA AFFECTED\] Residents Urged to Take Pets with Them as
\[DISASTER\] Prompts Evacuations**

*\[CITY, State\] ---* *Intro Paragraph explaining disaster situation,
which areas are at risk and urging those people to take their pets with
them in case of evacuation.*

*Quote from local official or shelter director urging residents to plan
ahead for their pets in an emergency, providing specific local
information, etc.*

*Standard emergency preparedness language:*

All pet owners are urged to keep a pet emergency supply kit, which
should include the following:

-   Three-or-more-day supply of food in airtight, water proof container
    and drinking water.

-   Bowls for food and water.

-   Current photos and physical description of your pets, including
    details on markings.

-   Medications, vaccination records and first aid pet supplies.

-   Comfort items such as a toy and blanket.

-   Small garbage bags.

-   For dogs ---include a leash, harness and a sturdy carrier large
    enough to use as a sleeping area.

-   For cats include a litter box and litter as well as a sturdy carrier
    large enough for transport.

If officials call for an evacuation, pet owners should be aware that
many evacuation shelters do not accept pets, and they must plan their
destination in advance. Hotels and motels may be willing to lift \"no
pet\" restriction in an emergency. Friends and family members living
outside the area may be able to provide shelter too. (Please check with
your local animal shelter or emergency management office to determine if
a pet-friendly emergency shelter will be set up in your location.)

More than 358 million pets reside in 63 percent of American households.
A Zogby International poll found that 61 percent of pet owners will not
evacuate if they cannot bring their pets with them.

For more tips on preparedness plans that include your pets, visit
[www.hsus.org/prepare](http://www.hsus.org/prepare) or www.ready.gov.

\[DESCRIBE YOUR ORGANIZATION, MISSION STATEMENT, WEB SITE, ETC.\]

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

#### 

#### \[YOUR ORGANIZATION\] URGES FLOOD PREPARATION FOR PETS

\[YOUR ORGANIZATION\] offers the following evacuation tips for pet
owners in the event of a flood:

-   Do not leave your pets behind. 

-   As rescue officials may not allow you to take your pets if you need
    to be rescued, do not wait until the last minute to evacuate.

-   Securely fasten a current identification tag to your pet's collar.
    It's a good idea to include a phone number of a friend or family
    member so someone who finds your pet will be able to reach someone
    who knows you.

-   Carry a photo of you and your pet for identification purposes.

-   Transport pets in secure pet carriers and keep pets on leashes or
    harnesses.

-   Because most emergency shelters do not admit pets, call hotels in a
    safe location and ask if you can bring your pets. Ask the manager if
    a no-pet policy can be lifted during the disaster.

-   If you and your pets cannot stay together, call friends, family
    members, veterinarians or boarding kennels in a safe area to arrange
    foster care.

-   Be sure to pack your pet's emergency supply kit filled with at least
    a three-day supply of food, water and other supplies, such as
    medical records, owner's documentation, cat litter and other
    necessary sanitary items and medication.

-   Keep a list of emergency phone numbers (veterinarian, local animal
    control, animal shelters, Red Cross, etc.).

\[DESCRIBE YOUR ORGANIZATION, MISSION STATEMENT, WEB SITE, ETC.\]

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

#### 

#### \[YOUR ORGANIZATION\] URGES WILDFIRE PREPARATION FOR PETS

Describe what your organization is doing in this situation
\_\_\_\_\_\_\_\_\_\_\_

For animal owners in the possible path of the wildfires,
\_\_\_\_\_\_\_\_ offers the following tips for ensuring the well being
of your companion animals.

-   Do not leave your pets behind. 

-   As rescue officials may not allow you to take your pets if you need
    to be rescued, do not wait until the last minute to evacuate.

-   Securely fasten a current identification tag to your pet's collar.
    It's a good idea to include a phone number of a friend or family
    member so someone who finds your pet will be able to reach someone
    who knows you.

-   Carry a photo of you and your pet for identification purposes.

-   Transport pets in secure pet carriers and keep pets on leashes or
    harnesses.

-   Because most emergency shelters do not admit pets, call hotels in a
    safe location and ask if you can bring your pets. Ask the manager if
    a no-pet policy can be lifted during the disaster.

-   If you and your pets cannot stay together, call friends, family
    members, veterinarians or boarding kennels in a safe area to arrange
    foster care.

-   Be sure to pack your pet's emergency supply kit filled with at least
    a three-day supply of food, water and other supplies, such as
    medical records, owner's documentation, cat litter and other
    necessary sanitary items and medication.

-   Keep a list of emergency phone numbers (veterinarian, local animal
    control, animal shelters, Red Cross, etc.).

\[DESCRIBE YOUR ORGANIZATION, MISSION STATEMENT, WEB SITE, ETC.\]

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

#### 

#### \[YOUR ORGANIZATION\] REMINDS RESIDENTS ABOUT CARING FOR YOUR PETS IN HOT WEATHER

As the summer heat approaches, here are some preparedness tips to
consider when caring for your pets:

1.  • Never leave pets in a car, even with the windows down. The inside
    of a car can reach temperatures in excess of 150 degrees in a matter
    of minutes.

    • If possible, pets should be kept indoors during excessive heat.

    • If keeping a pet outside, make sure that pets have adequate
    shelter from the sun and plenty of fresh water at all times.

    • Plan outside activities with your pets during the cooler parts of
    the day: early morning and evening. Limit the outside activity of
    your pets during the heat of the day.

    • During hot weather, sidewalks and pavement radiate excessive
    amounts of heat and can be too hot for the pads of your pet\'s paws.
    Consider that if the sidewalk is too hot for you to walk barefoot,
    it is too hot for your pet to walk on.

    • Allow access to the coolest part of your home. If you don't have
    air conditioning, or you turn it off while at work, make sure your
    pet can get to a cool place, such as a basement.

    • Take extra precautions in hot weather for dogs that are elderly,
    overweight or snub-nosed.

    • Always have a disaster plan in place for you, your family and your
    pets.

Additional pet safety information can be accessed through \[insert local
info here\]

\[DESCRIBE YOUR ORGANIZATION, MISSION STATEMENT, WEB SITE, ETC.\]

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

#### 

#### \[YOUR ORGANIZATION\] REMINDS RESIDENTS ABOUT CARING FOR YOUR PETS IN COLD WEATHER

In many areas, winter is a season of bitter cold and numbing wetness.
Help your pets remain happy and healthy during the colder months by
following these simple guidelines.

-   Don\'t leave dogs outdoors when the temperature drops. Most dogs,
    and all cats, are safer indoors, except when taken out for exercise.
    Regardless of the season, shorthaired, very young, or old dogs and
    *all* cats should never be left outside without supervision.
    Short-coated dogs may feel more comfortable wearing a sweater during
    walks.

-   No matter what the temperature, wind-chill can threaten a pet\'s
    life. A dog or cat is happiest and healthiest when kept indoors. If
    your dog is an outdoor dog, however, he/she must be protected by a
    dry, draft-free doghouse that is large enough to allow the dog to
    sit and lie down comfortably, but small enough to hold in his/her
    body heat. The floor should be raised a few inches off the ground
    and covered with cedar shavings or straw. The house should be turned
    to face away from the wind, and the doorway should be covered with
    waterproof burlap or heavy plastic.

-   Pets that spend a lot of time outdoors need more food in the winter
    because keeping warm depletes energy. Routinely check your pet\'s
    water dish to make certain the water is fresh and unfrozen. Use
    plastic food and water bowls rather than metal; when the temperature
    is low, your pet\'s tongue can stick and freeze to metal.

-   Warm engines in parked cars attract cats and small wildlife, which
    may crawl up under the hood. To avoid injuring any hidden animals,
    bang on your car\'s hood to scare them away before starting your
    engine.

-   The salt and other chemicals used to melt snow and ice can irritate
    the pads of your pet\'s feet. Wipe the feet with a damp towel before
    your pet licks them and irritates his/her mouth.

-   Antifreeze is a deadly poison, but it has a sweet taste that may
    attract animals and children. Wipe up spills and store antifreeze
    (and all household chemicals) out of reach. Better yet, use
    antifreeze-coolant made with propylene glycol; if swallowed in small
    amounts, it will not hurt pets, wildlife, or your family.

-   Always have a winter disaster plan in place for you, your family and
    your pets.

Additional pet safety information can be accessed through \[insert local
info here\]

\[DESCRIBE YOUR ORGANIZATION, MISSION STATEMENT, WEB SITE, ETC.\]

FOR IMMEDIATE RELEASE: FOR MORE INFORMATION:

\[DATE\] \[NAMES AND NUMBERS\]

**\*\*\*\*\*\*\*\*MEDIA ADVISORY\*\*\*\*\*\*\*\***

***Title outlining specific event***

Intro paragraph: Detailed description of event including date, time,
location, attendees, people available for interview, etc.

**Who:**

**What:**

**Where/When:**

Organization Boilerplate

**Media Training Quick-Reference Guide**

Consider the following tips when you're preparing to represent your
initiative in media relations activities that involve pitching stories
to reporters and conducting interviews.

[Talking to Reporters -- Making Your Pitch]{.underline}

-   If you don\'t know the reporter, you will have less than 30 seconds
    to get his/her attention. Get to the point quickly.

-   Always ask if the reporter is on deadline before you begin. If they
    are, ask when a better time would be to call. Exceptions to the rule
    are radio and TV talk shows. Call when the show is not on the air.

-   Tell the reporter why you are calling - \"I saw your story on\...
    and thought you might be interested in something my organization is
    doing about ...\" or \"I\'m calling to let you know about ...\"

-   If you don\'t know the answer to a question the reporter raises,
    tell them that you do not know but that you will try and find out
    for them and call back.

-   If a reporter is on deadline and is brusque, don\'t let that shake
    you. It is essential in this situation that you respond courteously
    to their situation by offering to call back, ask when would be the
    best time to call back, find out if you can fax or e-mail the
    information, etc. Others may be brusque even when not on deadline.
    Don\'t take it personally.

-   If the reporter asks you to fax or e-mail something, confirm their
    fax number or e-mail address. Many organizations change their fax
    numbers frequently. Follow up with a fax or e-mail immediately.

-   Reporters are hardly ever at their desks - although your chances are
    best in the morning. Don\'t hesitate to leave brief messages for
    reporters outlining your pitch. You can do this more than once, but
    try not to leave more than two messages. Try to keep your pitch very
    short, ask them to call, offer to fax or e-mail info, and say that
    you will call back.

-   Share what is working about your media \"pitch\" - and what isn\'t
    working - with your colleagues. It may take a couple of calls to get
    your pitch down, and when you find what works, share it.

-   Be prepared to have conversations with reporters who know a lot
    about the issue. If you finish your 30-second pitch and cannot
    answer reporters\' inquiries, you won\'t be able to sell your story.

-   Reporters want to be sure you know what you are talking about.
    Remember that your pitch should be simple, interesting, short, and
    clear. But, your knowledge should go to a deeper level.

-   Keep a log with good notes about your press outreach. Record
    reporters\' interests, key questions; note what the next steps are.
    Does the reporter want more info? Do you need to make a follow-up
    call in a few days? Record any follow-up activities on the log.

-   If a reporter says no, respect it. Do not keep harping or bothering
    him/her about the same story or angle. No doesn\'t mean \"don\'t
    ever call me again.\" It just means don\'t call again with the same
    pitch/story. Don\'t be afraid to call another time with a new story,
    or very interesting new angle, breaking news, etc.

> **[The Newspaper Interview]{.underline}**

**DO**

-   Prepare. Practice your answers.

-   Answer all questions on a positive note.

-   Talk in simple terms and keep it short.

-   Keep statistics to a minimum.

-   Be honest, responsive and factual.

-   Offer to obtain additional information when appropriate.

-   Repeat key message points to ensure the reporter has a grasp of your
    ideas.

#### DON'T

-   Improvise. Stick to your message(s)!

-   Repeat negative examples or words used by the questioner. This will
    reinforce negative ideas in the audience's mind. Answer positively.

-   Ramble. Say what you want to say as clearly and concisely as
    possible.

### **[The TV Interview: What to Wear]{.underline}** 

*TV is a visual medium. Viewers quickly form an impression or opinion
based solely on what they see. Never let what you are wearing distract
from what you are saying! Always check your appearance before any
on-camera interview.*

**YES**

-   Conservative, dark-colored suits are best. For men, a splash of
    color can come from your tie, but keep it simple.

-   Solid colors. For men, powder blue shirts are best for TV.

-   Hair should be neat and away from the face.

-   Men ... sit on your suit coat to ensure wrinkle-free look.

#### 

#### NO

-   Flashy colors, stripes, checks, plaids or floral prints

-   Distracting jewelry

-   Carrying bulky items in pockets

-   Light-sensitive glasses

-   Chewing gum

-   Carrying pagers and cell phones

### 

### **[The TV Interview: Body Language]{.underline}** 

*Always remember to have relaxed, friendly body language, eye contact
and posture.*

**YES**

-   High energy and confidence

-   Friendly smile and relaxed demeanor

-   Direct eye contact with the interviewer

-   Occasional hand gestures to emphasize your point

#### NO

-   Slouch or sit uncomfortably straight

-   Shift your eyes or gaze away from the interviewer. Never look
    directly into the camera or at the TV monitor.

-   Play with pens, glasses, buttons or microphones

-   Touch your face or hair or fix your clothes while on-camera

-   Swivel in your chair

-   Bounce your leg or cross your legs

***Ready* for Pet Owners Talking Points**

***[Ready for Pet Owners]{.underline}***

**Question: Why was the *Ready* brochure for pet owners developed?**

**Answer:** Tragedies like Hurricane Katrina serve as a serious reminder
that emergency preparedness is important for all members of households,
including pets. *Ready* is a national public service advertising
campaign produced by The Advertising Council for the U.S. Department of
Homeland Security, which is designed to educate and empower Americans to
prepare for and respond to emergencies, including natural disasters and
potential terrorist attacks.

> As the Department encourages families to prepare for emergencies
> through *Ready*, we are regularly asked if there is information
> appropriate for pet owners. In response to these requests, Homeland
> Security has partnered with several national animal organizations to
> develop a new brochure that highlights the key steps pet owners should
> take to prepare themselves and their animals.

**Question: What groups did *Ready* partner with to develop this
brochure?**

**Answer:** The U.S. Department of Homeland Security consulted with a
number of organizations experienced in animal health and wellbeing to
develop *Ready* information pet owners. These organizations include
American Kennel Club (AKC), American Society for the Prevention of
Cruelty to Animals (ASPCA), American Veterinary Medical Association
(AVMA), and Humane Society of the United States (HSUS).

**Question: What are the key steps that pet owners should take to
prepare for an emergency?**

**Answer:** The brochure highlights the key steps pet owners should take
to prepare themselves and their animals. We encourage pet owners to make
an emergency supply kit including enough pet food and water for three
days, medications and medical records, leashes, ID tags and other
appropriate supplies. The piece also recommends pet owners have an
emergency plan that considers their pet's needs and that they learn more
about the types of emergencies that can happen in their area and the
appropriate responses. Pet owners can download the free brochure from
the *Ready* Web site [www.ready.gov](http://www.ready.gov/), or request
a copy by calling 1-800-BE-READY.

**Question: We see a lot of people unwilling to leave their animals
during emergencies. Do you think this information will help?**

**Answer:** The information in the brochure and on
[www.ready.gov](http://www.ready.gov/) encourages people to take some
simple steps in advance of an emergency, which will make it easier for
them to react in the event of a hurricane or other disaster. By taking
some simple steps in advance, such as getting an emergency supply kit,
making an emergency plan and being informed about the types of
emergencies can happen in their area, people are better prepared to
respond.

> Pet owners should take some simple steps including: calling local
> shelters to see which ones allow pets; including a picture of
> themselves with their pets in their emergency supply kit; getting
> their pets micro-chipped; and keeping medical records up-to-date.

**Question: How can someone prepare for their pets?**

**Answer:** Pet owners should assemble an emergency supply kit that
includes enough

> pet food and water for three days, medications and medical records,
> leashes, ID tags and other appropriate supplies. We also recommend
> that pet owners have an emergency plan that considers their pets needs
> and that they learn more about the types of emergencies that can
> happen in their area and the appropriate responses.
>
> For more information, pet owners can download a free brochure from the
> *Ready* Web site [www.ready.gov](http://www.ready.gov/), or request a
> copy by calling 1-800-BE-READY.

**Question: How can I get a copy of the brochure?**

**Answer:** Pet owners can download the free brochure from the *Ready*
Web site

> ([www.ready.gov](http://www.ready.gov/)), or request a copy by calling
> 1-800-BE-READY. The *Ready* Campaign has additional resources and
> information on emergency preparedness for families and businesses
> available through [www.ready.gov](http://www.ready.gov/) and
> 1-800-BE-READY.