Voluntary Report - public distribution

**Date:** 2/18/2004

**GAIN Report Number:** BR4002

BR0000

**Brazil**

**Promotion Opportunities**

**Valuable Trade Events for the Brazilian Market**

**2004**

**Approved by:**

![](media/image1.wmf)Ronald P. Verdonk

U.S.AGRICULTURAL TRADE OFFICER

**Prepared by:**

Marcos R. Hirata

**Report Highlights:**

This report provides a partial list of the more notable trade events
being held in Brazil in 2004 for food and agricultural products, as well
as fishery and forestry products. It is intended for U.S. exporters
interested in establishing trade contact with Brazilian importers. The
U.S. Agricultural Trade Office (ATO) is also sponsoring several
marketing activities to promote U.S. food and beverages.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Sao Paulo \[BR3\]

\[BR\]

**Section I. Trade Shows**

Information on the following trade shows is provided for informational
purposes only. No endorsement should be implied unless specifically
stated. Terms and conditions of participation are the responsibility of
the organizer. Please contact the organizer directly for further
information.

May

**VIVAVINHO 2004**

**International Wine Show**

**Dates:** May 4-6, 2004

**Venue:** International Trade Mart - SÃO PAULO

**Organizer:** EXPONOR BRASIL

Av. Angélica, 2466 Cj. 154

01228-200 - São Paulo - SP

Tel: (55-11) 3151 6444

Fax: (55-11) 3151 4861

E-mail: exponor@exponor.com.br

Web site: www.vivavinho.com.br

**Summary:** 15,000 visitors are expected to attend this annual
international show, aimed at exposing Brazilian consumers, chefs, hotel
and restaurants professionals, retailers and wholesalers to wine
producers.

**APAS Show 2004**

**São Paulo State Supermarket Association Show**

**Dates:** May 10-13, 2004

**Venue:** Expo Center Norte - SÃO PAULO

**Organizer:** São Paulo State Supermarkets Association - APAS

Rua Pio XI, 1200

05060-001 - SÃO PAULO - SP

Tel: (55-11) 3647-5000

Fax: (55-11) 3647-5017

E-mail: comercial@apas.com.br

Web site: www.apas.com.br

**Summary:** Approximately 400 exhibiting companies and 50,000 visitors
are expected at the 20^th^ edition of this annual international trade
exhibition. Held in Brazil's largest consumer market and commercial
capital of South America, APAS is considered the third largest
supermarket trade event in the world. ATO Brazil is sponsoring a U.S.
Pavilion in this show to promote foods and beverages with an emphasis on
new trends such as organic, all natural and health food products. A
portion of the U.S. Pavilion will be comprised of U.S. products being
currently imported by Brazilian companies. This unique event will bring
U.S. companies together with importers promoting their products in the
retail sector.

June

**FISPAL 2004**

**Dates:** June 15-18, 2004

**Venue:** Expo Center Norte - SÃO PAULO

**Organizer:** Grupo Brasil Rio

> Rua Ministro Nelson Hungria, 239 ‑ conj. 04

05690‑050 - SÃO PAULO - SP

Tel: (55-11) 3759‑7170

Fax: (55-11) 3758‑1676

E-mail: alimentos@fispal.com.br

Web site: [www.fispal.com.br](http://www.fispal.com.br/)

**Summary:** This show, now in its 20th year, is divided into two
sections: FISPAL Alimentos and RestauraHotel. The first section is
dedicated to all food and beverage distribution channels, while the
second is dedicated to hotels and restaurants. The two events complement
each other and, with approximately 1,500 exhibitors, assure the
representation of the entire food market. Open only to sector
professionals.

**FEICORTE 2004**

**Dates:** June 15-19, 2004

**Venue:** Centro de Exposições Imigrantes - SÃO PAULO

**Organizer:** Agro Centro

Rodovia dos Imigrantes, Km 1.5

04329-900 - SÃO PAULO - SP

Tel: (55-11) 5073-7799

Fax: (55-11) 5058-9400

E-mail: info@feicorte.com.br

Web site: www.feicorte.com.br

**Summary:** In its 10th edition, with approximately 180 exhibitors,
this is an annual international trade show for animal nutrition
products, genetics, veterinary products, agricultural supplies, manures
and fertilizers, technology, etc. Open only to sector professionals.

**ABF FRANCHISING EXPO & CONFERENCE 2004**

**Dates:** June 16-19, 2004

**Venue:** International Trade Mart - SÃO PAULO

**Organizer:** Guazzelli Feiras Messe Frankfurt Ltda.

Alameda Rio Negro, 433 ‑ 2º andar ‑ Prédio 1

06454‑904 - BARUERI - SP

Tel: (55-11) 4688-6018

Fax: (55-11) 4688-6050

E-mail: abfexpo@guazzelli.com.br

Web site: www.guazzelli.com.br

**Summary:** In its 13th running, with approximately 170 exhibitors,
this is an international annual trade show for franchising, including
food and food service, decoration, etc. Open to the general public.

July

**FIPAN 2004**

**Dates:** July 27-30, 2004

**Venue:** Expo Center Norte ‑ SÃO PAULO

**Organizer:** Seven

R. Frei Caneca, 91- 9º andar

01307-001 - São Paulo - SP

Tel/fax: (55-11) 3159-4223

E-mail: fipan@fipan.com.br

Web site: www.fipan.com.br

**Summary:** This international trade show, with approximately 200
exhibitors, is dedicated to the bakery, confectionary, ice cream and
pizza sectors. This year's show will also include the small retail
sector. It includes food ingredients, equipment, tools, services and
operational systems. This show is officially supported by the São Paulo
State Syndicate of the Bakery and Confectionery Industry (SINDIPAN) and
the São Paulo State Association of the Bakery and Confectionery Industry
(AIPESP). Also this year, FIPAN will have the support of the Sao Paulo
Food Retailers Trade Union (SINCOVAGA), Fresh Meat Retailers Trade Union
(SCCFSP) and the Street Market Retail Trade Union (SINCOFER). Open only
to sector professionals.

August

**SWEET BRAZIL 2004**

**Dates:** August 10-13, 2004

**Venue:** EXPOTRADE (PINHAIS) CURITIBA - PR

**Organizer:** Hannover Fair Sulamérica Ltda.

Av. Angélica, 688 - cj. 802

01228-000 - SÃO PAULO - SP

Tel: (55-11) 3662-4692

Fax: (55-11) 3826-8175

E-mail: hanover@hanover.com.br

Web site: www.hanover.com.br

**Summary:** Brazil is the world's second-largest producer of candy and
confectionery and the 5th largest producer of chocolate. This show is
sponsored by the Brazilian Chocolate, Cacao and Candy Industry
Association - ABICAB. This will be the 7th edition of the international
annual trade show with approximately 60 exhibitors. This show is
dedicated to the candy, confectionery and chocolate sectors and will be
held in conjunction with the 24^th^ ExpoABAD (Brazilian Wholesalers
Association Show). Open to the general public.

**EXPO ABAD 2004**

**Brazilian Wholesalers Association Show**

**Dates:** August 10-13, 2004

**Venue:** EXPOTRADE (PINHAIS) CURITIBA - PR

**Organizer:** Brazilian Wholesalers Association - ABAD

Av. Nove de Julho, 3147, 11 andar

01451-900 - SÃO PAULO - SP

Tel/Fax: (55-11) 3056-7500

E-mail: abad@abad.com.br

Web site: [www.abad.com.br](http://www.abad.com.br/)

**Summary:** In the last showing edition, 234 food, beverage and
equipment companies participated and approximately 24,000 visitors
attended this international convention and trade show dedicated to the
wholesale sector. Organizers are expecting 250 exhibitors for this
year's event, to be held in conjunction with the 7^th^ Sweet Brazil,
which is promoted by the Brazilian Chocolate, Cacao and Candy Industry
Association - ABICAB. Open only to sector professionals.

**FOOD INGREDIENTS SOUTH AMERICA 2004**

**Dates:** August 31 - September 2, 2004

**Venue:** Transamérica Expo ‑ SÃO PAULO

**Organizer:** VNU Business Media

Rua Wanderley, 848

05011‑001 - SÃO PAULO - SP

Tel: (55-11) 3873‑0081

Fax: (55-11) 3873‑1912

E-mail: fisa@vnu.com.br

Web site: www.fisa.com.br

**Summary:** During the 2003 show, approximately 280 exhibitors and
14,000 visitors took part. This is an serious trade event dedicated to
food ingredients, food additives and semi-processed food. Open only to
sector professionals.

September

**VINO BRASIL 2004**

**The international Show of Vitiviniculture**

**Dates:** September 15-18, 2004

**Venue:** FundaParque Expo - Bento Gonçalves - RS

**Organizer:** L & M Comunicações Ltda.

Rua Arthur de Almeida, 73

04011-080 - SÃO PAULO - SP

Tel: (55-11) 5572-1221

Fax: (55-11) 5572-5335

E-mail: comercial@newtrade.com.br

Web site: www.vinobrasil.com.br

**Summary:** This international annual show is dedicated to the wine
sector and will feature the most recent developments in technology and
equipment. The show, held in the wine region of Brazil, is divided into
four showcases: Vino Brasil Showcase, Vinotech, Vino Gourmet and FEAVIN.
The first and the second showcases are specially designed for the
suppliers, professionals, grape growers and winemakers. The Vino Gourmet
Showcase will present wines and wine-related accessories to restaurants,
hotels, chefs, retailers and wholesalers. FEAVIN is the International
Forum for Viticulture and Oenology.

**EXPO ABRAS 2004**

**Brazilian Supermarket Association Show**

**Dates:** September 13-16, 2004

**Venue:** Pavilhão de Exposições do Riocentro - RIO DE JANEIRO

**Organizer:** Brazilian Supermarkets Association - ABRAS

Av. Diógenes Ribeiro Lima, 2872 - Alto da Lapa

05083-901 - SÃO PAULO - SP

Tel: (55-11) 3838-4500

Fax: (55-11) 3887-9933

E-mail: info@abrasnet.com.br

Web site: www.abrasnet.com.br

**Summary:** Last year, 632 food, beverage and equipment companies
(including 291 foreign exhibitors from 61 different countries)
participated in this supermarket sector trade show, attended by some
47,000 visitors. According to the organizers, this show is considered
the most important food retail trade event in Latin America, though
attendance and company participation have been decreasing for the past
few years. Open only to sector professionals.

**EQUIPOTEL 2004**

**Dates:** September 27-30, 2004

**Venue:** Pavilhão de Exposições do Parque Anhembi - SÃO PAULO

**Organizer:** EQUIPOTEL ‑ Feiras, Edições e Promoções Ltda.

Rua Afonso Celso, 797

04119-060 - SÃO PAULO - SP

> Tel: (55-11) 5574-5166

Fax: (55-11) 5549-5043

E-mail: equipotel@equipotel.com.br

Web site: www.equipotel.com.br

**Summary:** This international trade show is dedicated to the hotel,
restaurant and institutional sector. Last year, 1,000 exhibitors (87 of
them foreign) participated and more than 48,000 visitors attended the
event. Open only to sector professionals.

**BOA MESA EXPOGOURMET 2004**

**Dates:** September 28 -- October 2nd, 2004

**Venue:** International Trade Mart ‑ SÃO PAULO

**Organizer:** Jatobá Eventos S.A.

Av. Brigadeiro Faria Lima, 1461, cj. 54

01407-000 - SÃO PAULO - SP

> Tel: (55-11) 3056-7500

Fax: (55-11) 3097-0565

E-mail: boamesa@boamesa.com.br

Web site: www.boamesa.com.br

**Summary:** This is an annual trade show for high‑end food and
beverages, equipment and services for the HRI sector. Although this is a
small show (approximately 160 exhibitors and 45,000 visitors), it has
high opinion-maker significance, gathering together as it does Brazil's
top chefs and introducing them to new trends, products and cooking
techniques through classes, tasting, and exhibits. Open to the general
public.

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**PET SOUTH AMERICA 2004**

**Dates:** September 29 - October 1st, 2004

**Venue:** Expo Center Norte - SÃO PAULO

**Organizer:** VNU Business Media

Rua Wanderley, 848

05011‑001 - SÃO PAULO - SP

> Tel: (55-11) 3873‑0081

Fax: (55-11) 3873‑1912

E-mail: pet@vnu.com.br

Web site: www.vnu.com.br

**Summary:** This annual international trade show is dedicated to the
pet shop sector, and includes animal feed, veterinarian products and
accessories. Open to the general public.

October

**EXPOMILK 2004**

**National Dairy Livestock Show**

**Dates:** October 23-30, 2004

**Venue:** Centro de Exposições Imigrantes - SÃO PAULO

**Organizer:** Agro Centro

Rodovia dos Imigrantes, Km 1.5

04329-900 - SÃO PAULO - SP

Tel: (55-11) 5073-7799

Fax: (55-11) 5058-9400

E-mail: info@expomilk.com.br

Web site: www.expomilk.com.br

**Summary:** In its 12th running, with approximately 800 exhibitors,
this annual international trade show is dedicated to the dairy sector,
which includes livestock, genetics, equipment, agricultural products,
veterinarian products, animal feed, etc. Open to the general public.

**Section II. Retail In-Store Promotions**

For 2004, ATO, in partnership with a high value food retail chain, will
develop an in-store promotion activity to introduce new-to-market U.S.
products in Brazil. The major role of the ATO is to create a
predisposition among top retailers and local importers to introduce new
U.S. food and beverage products.

U.S. exporters interested in participating in this project should send
product catalogues to the ATO. The ATO will brief Brazilian retailers on
new product availability and facilitate the establishment of contact
with U.S. suppliers.

For further information interested companies should contact ATO Sao
Paulo.

U.S. suppliers not already listed should seek inclusion in the USDA's
\"U.S. Suppliers List\" which serves as the first source on U.S.
suppliers offered by ATO Sao Paulo. See Section V for the address of the
USDA/FAS's Ag Export Services Division (AGX) and make contact for more
information.

**Section III. Hotel, Restaurant, Institutional (HRI) Promotions**

Not applicable at this time.

**Section IV. Other Promotional Activities**

U.S. Pavilion

São Paulo State Supermarket Association (APAS) Show

May 10-13, 2004 - São Paulo

As indicated, ATO Sao Paulo is organizing a U.S. Pavilion to promote a
vast range of U.S. consumer-ready food and beverage products with a
special emphasis on the organic, all natural and health processed food
lines.

Costs: The investment in this activity by U.S. companies boils down to
the costs of shipping and clearing product samples, and any other
materials exhibitors may choose to send.

Personnel: Participating U.S. companies don't need to send
representatives, but they are welcome to participate in the show. In
this case, personnel travel expenses would be included in the
participant's costs.

ATO Sao Paulo is covering other show expenses such as booth rental,
construction and USDA decoration, public relations, and an opening
reception for authorities and importers.

**Section V. Post contact and Further information**

If you need assistance exporting processed food products or beverages to
Brazil or have any question or comments regarding this report, please
contact the U.S. Agricultural Trade Office in São Paulo or the Office of
Agricultural Affairs in Brasilia at the following addresses:

+-----------------------------------+-----------------------------------+
| # U.S. Agricultural Trade Office  | # Office of Agricultural Affairs  |
|                                   |                                   |
| AMCONGEN, São Paulo               | AMERICAN EMBASSY                  |
|                                   |                                   |
| Unit 3502                         | Unit 3500                         |
|                                   |                                   |
| APO AA 34030-3502                 | APO AA 34030-3500                 |
|                                   |                                   |
| Rua Henri Dunant, 700             | Av. das Nações, lote 03           |
|                                   |                                   |
| 04709-110 São Paulo, SP           | 70403-900 Brasilia, DF            |
|                                   |                                   |
| Phone: (55 11) 5186-7400          | Phone: (55 61) 312-7101           |
|                                   |                                   |
| Fax: (55 11) 5186-7499            | Fax: (55 61) 312-7659             |
|                                   |                                   |
| E-mail: ATOSaoPaulo@usda.gov      | E-mail: agbrasilia@usda.gov       |
+-----------------------------------+-----------------------------------+

USDA Brazil Home Page:

www.usdabrazil.org.br

For information on the U.S. Suppliers List and other USDA services
available to U.S. food and beverage exporter, please contact:

**Agricultural Export Services Division**

**Foreign Agricultural Service**

U.S. Department of Agriculture

1400 Independence Ave., SW

Washington, DC 20250

Phone: (202) 690-3576; Fax: (202) 690-0193

E-mail: AGXDIV@fas.usda.gov

Home Page: www.fas.usda.gov