""""

Required Report - public distribution

**Date:** 11/28/2003

**GAIN Report Number:** JA3533

JA3533

**Japan**

**Exporter Guide**

**Annual**

**2003**

**Approved by:**

Mark Dries

![](media/image1.wmf)U.S. Agricultural Trade Offices, Japan

#### ATO Tokyo

**Prepared by:**

Promar Japan and U.S. Agricultural Trade Offices, Japan

**Report Highlights:**

This guide is the best single source of information on the world's
largest overseas market for imported consumer food products. For U.S.
companies seeking to learn how to do business in Japan, it provides
practical tips and information on local business practices, consumer
preferences and trends, food standards and regulations, import and
inspection procedures, distribution structure and, best high-value
product prospects.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Tokyo ATO \[JA2\]

\[JA\]

![](media/image2.wmf){width="0.9625in" height="0.7472222222222222in"}

**U.S. FOOD EXPORTER'S GUIDE TO JAPAN**

**Building Position in the World's Largest Market**

**for Imported Consumer Food Products**

**U.S. Agricultural Trade Office, American Embassy, Tokyo**

**U.S. Agricultural Trade Office, American Consulate-General, Osaka**

**2003**

Prepared by Promar Japan and the

U.S. Agricultural Trade Offices, Japan

[]{#__RefHeading___Toc57626733 .anchor}**A Message from the U.S.
Agricultural Trade Offices**

Welcome to Japan, the world's largest market for imported consumer food
products and the largest overseas market for U.S. food and agricultural
exports! We look forward to working with you in this dynamic market.

To assist you, we at U.S. Agricultural Trade Offices (ATOs) have
prepared this Exporter's Guide, the emphasis of which is on high-value
consumer foods and edible seafood products. Its objective is to provide
clear, helpful information to U.S. companies that export, or plan to
export, to Japan. It is organized into four sections and an appendix as
follows:

-   **Market preview**

> A brief description of the huge market opportunity that Japan
> represents, and how U.S. exporters may best fit within it.

-   **Exporter business tips**

A few practical ideas on competing in this market.

-   **Market sector structure and trends**

> How food products move through the distribution system to the Japanese
> consumer today and how these channels may change in the future.

-   **Best high-value import prospects**

Some of the hottest current import prospects in Japan.

-   **Key tables and appendixes**

> Tables and charts to provide information on the Japanese food market
> and economy, and lists of contacts, potential customers, and other
> useful information.

To those exporters who are new to Japan, we believe you will find this
guide invaluable as a starter kit to participation in this dynamic
market. To those who are old Japan hands, we believe you may also find
useful information here that you may not have previously considered.

We invite you to contact our offices in Tokyo and/or Osaka if we can
assist you in building your Japanese business in any way, or if you have
questions or comments on this guide.

Gambatte Kudasai!\*

U.S. Agricultural Trade Offices in Japan

\*Good luck (or technically in Japanese - "Do your best!")

![](media/image3.png){width="6.70625in" height="8.210416666666667in"}

[]{#__RefHeading___Toc57626734 .anchor}**Table of Contents**

[A Message from the U.S. Agricultural Trade oFfices
3](#__RefHeading___Toc57626733)

[Table of Contents 5](#__RefHeading___Toc57626734)

[I Market Overview 7](#__RefHeading___Toc57626735)

[II Exporter Business Tips 9](#__RefHeading___Toc57626736)

[Dealing with the Japanese 9](#__RefHeading___Toc57626737)

[Consumer Preferences, Tastes, and Traditions
10](#__RefHeading___Toc57626738)

[Export Business Reminders 10](#__RefHeading___Toc57626739)

[Food Standards and Regulations 11](#__RefHeading___Toc57626740)

[Import and Inspection Procedures 12](#__RefHeading___Toc57626741)

[III Market Sector Structure and Trends 13](#__RefHeading___Toc57626742)

[Retail Sector 14](#retail-sector)

[HRI Food Service Sector 16](#hri-food-service-sector)

[Food Processing Sector 19](#food-processing-sector)

[IV Best High-Value Import Prospects 20](#__RefHeading___Toc57626746)

[Best Prospects 20](#__RefHeading___Toc57626747)

[Successful New Products 23](#__RefHeading___Toc57626748)

[V Key Tables and Charts 24](#__RefHeading___Toc57626749)

[1 Japanese Imports and U.S. share
24](#figure-1-japanese-imports-and-u.s.-share-of-top-30-consumer-foods-and-edible-fishery-products)

[2 Top Suppliers of Japanese Food & Fishery Imports
25](#figure-2-top-suppliers-of-japanese-food-and-fishery-imports)

[3 Change in Japanese Food Import Mix
26](#figure-3-change-in-japanese-food-import-mix)

[4 Trends in U.S. Shares
26](#figure-4-trends-in-u.s.-shares-of-japanese-food-and-agricultural-imports)

[5 Exchange Rate 1992-2002
27](#figure-5-exchange-rate-jpy-per-us-1992-2002)

[6 Japan's Food Expenditure
27](#figure-6-japans-food-expenditure-compared-to-the-united-states)

[7 Comparative data between Japan and U.S.
28](#figure-7-comparative-data-between-japan-and-united-states-which-influence-food-production)

[8 Food Self --sufficiency Rate and Farmer 28](#section-1)

[9 Japan's Population Growth and Expected Decline
29](#figure-9-japans-population-growth-and-expected-decline)

[10 Major Japanese Cities and Urban Growth
29](#figure-10-major-japanese-cities-and-urban-growth)

[11 Japanese Unemployment Rate
30](#figure-11-japanese-unemployment-rate)

[12 Japanese Income Distribution & Gini Coefficient
30](#figure-12-japanese-income-distribution-1997-and-gini-coefficient)

[Appendix A Japanese Retailers 31](#__RefHeading___Toc57626762)

[A-1: Top 10 Supermarkets 31](#__RefHeading___Toc57626763)

[A-2: Top 10 Department Stores 31](#__RefHeading___Toc57626764)

[A-3: Top 10 Convenience Stores 32](#__RefHeading___Toc57626765)

[A-4: Top 10 Food Wholesalers 32](#__RefHeading___Toc57626766)

[Appendix B Japanese Food Service Companies
34](#appendix-b-japanese-food-service-companies)

[B-1: Top 10 Commercial Food Service Companies
34](#figure-b-1-top-10-commercial-restaurant-food-service-companies-2002)

[B-2: Top 10 Hotel/Resort Food Service Companies
34](#figure-b-2-top-10-hotelresort-food-service-companies-2002)

[B-3: Top 5 Institutional Food Service Companies
35](#figure-b-3-top-5-institutional-food-service-companies-2002)

[B-4: Top 5 HMR and Bento Producers/Marketers
35](#figure-b-4-top-5-home-meal-replacement-sector-and-bento-producersmarketers-2002)

[Appendix C Japanese Food Manufactures 36](#__RefHeading___Toc57626772)

[Appendix D Key Contacts 39](#appendix-d-key-contacts)

[D-1 U.S. Government 39](#__RefHeading___Toc57626774)

[D-2 U.S. State Government Offices in Japan
39](#__RefHeading___Toc57626775)

[D-3 U.S. Trade Associations and Cooperator Groups
40](#figure-d-3-u.s.-trade-associations-and-cooperator-groups-in-japan)

[D-4 U.S. Laboratories Approved by the Japanese Government
42](#figure-d-4-u.s.-laboratories-approved-by-the-japanese-government)

[D-5 Japanese Government 43](#__RefHeading___Toc57626778)

[D-6 Japanese Associations - Food 43](#__RefHeading___Toc57626779)

[D-7 Japanese Associations - Beverages 44](#__RefHeading___Toc57626780)

[D-8 Japanese Associations - Distribution
45](#__RefHeading___Toc57626781)

[Sector Report and Further Information 46](#__RefHeading___Toc57626782)

[]{#__RefHeading___Toc57626735 .anchor}**I Market Overview**

Japan continues to represent one of the best opportunities in the world
for U.S. exporters of food products. Do not be turned away by what you
may have heard about recession, unemployment, closed markets,
distribution problems, etc. If you have a quality product that meets the
needs and wants of the Japanese consumer*,* which can be produced and
delivered competitively, and you have patience, you can build an
attractive market position in Japan!

Japan's market for high-value foods and beverages has changed
dramatically in the last 10-15 years. In spite of a decade long
recession, the Japanese import market has remained strong, trade
barriers have eased, distribution has become simpler and more direct,
and opportunities for creative marketers have increased.

GDP growth has indeed been anemic since the 1990s. In 1992 per capita
GDP was JPY 3.87 mil, and in 2002 it reached JPY 3.94 mil (US\$
31,300)\*. However, the economic climate points to a weak recovery.
According to the Cabinet Office, real GDP growth in 2002 was 0.1%.
Consumer expenditure on food, which had been declining due to the
recession, also rose 0.5% in real terms in 2002. Seasonally-adjusted
real GDP growth rate for the first three quarters of 2003 was 1.9%
(Jan-Mar), 3.5% (Apr-Jun), and 2.2% (Jul-Sep), respectively.

While it is certainly true that Japan's Ministry of Agriculture,
Forestry and Fisheries (MAFF) works actively to support the interests of
Japanese farmers, since 1990, food imports in most categories have risen
while Japanese agricultural production has declined. As a result, the
country's self-sufficiency rate has declined as Japan has become more,
not less, dependent upon food imports. Note the following:

+---------------------------+----------+---------+---------+---------+
| **Changes in Japanese     |          |         |         |         |
| Food Imports and          |          |         |         |         |
| Self-sufficiency**        |          |         |         |         |
+---------------------------+----------+---------+---------+---------+
|                           | **1992** | *       |         | **C     |
|                           |          | *2002** |         | hange** |
+---------------------------+----------+---------+---------+---------+
| **Food Imports**          | JPY bil  | JPY bil | US\$    | []      |
|                           |          |         | bil     | {.mark} |
+---------------------------+----------+---------+---------+---------+
| []{.mark}                 | [        | []      | []      | []      |
|                           | ]{.mark} | {.mark} | {.mark} | {.mark} |
| Consumer-oriented food    |          |         |         |         |
|                           | 2,163    | 2,686   | 21.4    | 24%     |
+---------------------------+----------+---------+---------+---------+
| []{.mark}                 | 1.557    | 1,619   | []      | []      |
|                           |          |         | {.mark} | {.mark} |
| Edible seafood            |          |         |         |         |
|                           |          |         | 12.9    | 4%      |
+---------------------------+----------+---------+---------+---------+
| []{.mark}                 | 3,720    | 4,305   | []      | []      |
|                           |          |         | {.mark} | {.mark} |
| Total consumer food       |          |         |         |         |
|                           |          |         | 34.3    | 16%     |
+---------------------------+----------+---------+---------+---------+
| **Self-sufficiency        | 46%      | 40%     |         | (6%)    |
| Rate**^1^                 |          |         |         |         |
+---------------------------+----------+---------+---------+---------+
| ^1^ Domestic food         |          |         |         |         |
| production as a share of  |          |         |         |         |
| total consumption -       |          |         |         |         |
| calorie basis.            |          |         |         |         |
|                           |          |         |         |         |
| Sources: World Trade      |          |         |         |         |
| Atlas; Japan Customs;     |          |         |         |         |
| Ministry of Agriculture,  |          |         |         |         |
| Forestry and Fisheries    |          |         |         |         |
| (MAFF).                   |          |         |         |         |
+---------------------------+----------+---------+---------+---------+

\* In this guide we will quote most statistics in Japanese yen, because
year-to-year changes expressed in dollars can distort those differences.
In any comparison, we will also show comparable dollar figures for the
latest year so that readers can easily understand the magnitude of the
statistic expressed. Actual average exchange rates are given in Figure
5, Section V.

During the last decade it has also become easier for exporting
countries, including the United States, to do business in Japan.
Distribution has become somewhat more direct as larger buyers and
manufacturers, retailers, and food service companies seek to minimize
the number and types of wholesalers with whom they deal. And many
traditional Japanese food service chains are increasingly using U.S.
suppliers to source their food products - e.g. beef, pork, potatoes, and
ingredients.

In fact, in Japan, many opportunities exist for alert U.S. exporters.
Just a few examples include:

-   Organic and naturally prepared foods/dinks and functional
    foods/drinks for the increasingly health-conscious;

-   Prepared precooked foods for convenience-conscious Japanese
    consumers;

-   Products in easier-to-open containers for the rapidly growing
    elderly population;

-   And others, from the basic---pork is a growing market---to the
    unique (e.g., prepackaged, frozen "bento" lunch boxes flown in from
    California).

In summary, the Japanese market offers many pluses to U.S. exporters,
but it is not without difficulties. To put these opportunities in
perspective, a few of the most important U.S. "Advantages" and
"Challenges" are shown in the table below:

+-----------------------------------+----------------------------------+
| **U.S. Advantages**               | **U.S. Challenges**              |
+-----------------------------------+----------------------------------+
| -   Strong yen versus weak dollar | -   Declining price              |
|                                   |     competitiveness              |
| -   A recovering Japanese economy |                                  |
|                                   | -   Prolonged Japanese recession |
| -   U.S. food cost/quality        |                                  |
|     competitiveness               | -   Distance from Japan          |
|                                   |                                  |
| -   U.S. product variety - from   | -   Consumer antipathy toward    |
|     fresh, to ingredient, to      |     biotech foods and additives  |
|     processed                     |                                  |
|                                   | -   Japanese preoccupation with  |
| -   Reliable supply of U.S.       |     quality                      |
|     agricultural products         |                                  |
|                                   | -   Consumers "prefer" Japanese  |
| -   Advanced U.S. food processing |     products (image problem with |
|     technology                    |     imported food in general)    |
|                                   |                                  |
| -   Positive images of American   | -   High cost of marketing       |
|     sources - such as many of the |                                  |
|     tourist destinations          | -   Japan's policy and actions   |
|                                   |     to try to increase           |
| -   Relatively low U.S. shipping  |     self-sufficiency             |
|     costs                         |                                  |
|                                   | -   Labeling laws that are often |
| -   Science-based and transparent |     difficult                    |
|     U.S. food safety procedures   |                                  |
|                                   | -   High duties on many products |
| -   Growing Japanese emulation of |                                  |
|     U.S. cultural and food trends | -   Differences in enforcement   |
|                                   |     of port inspection           |
| -   Japanese food processing      |     regulations                  |
|     industry seeking new          |                                  |
|     ingredients                   | -   Increasing low-cost          |
|                                   |     competition from China       |
| ```{=html}                        |                                  |
| <!-- -->                          | -   Sometimes subsidized         |
| ```                               |     European exports             |
| -   Japanese distribution         |                                  |
|     becoming increasingly like    | -   The requirement that U.S.    |
|     that of U.S.                  |     exporters commit to special  |
|                                   |     contract requirements and    |
| -   Fewer Japanese farmers        |     long-term involvement        |
|                                   |                                  |
| -   Higher Japanese farming costs |                                  |
|                                   |                                  |
| -   Demand for high-quality       |                                  |
|     functional foods              |                                  |
+-----------------------------------+----------------------------------+

[]{#__RefHeading___Toc57626736 .anchor}**II Exporter Business Tips**

The following are a number of thoughts, collected from a variety of
sources, on exporting food products to Japan. Some are obvious, but
warrant repeating; some you may never have considered. They are
organized under five topics:

-   Dealing with the Japanese;

-   Consumer preferences, tastes, and traditions;

-   Export business reminders;

-   Food standards and regulations;

-   Import and inspection procedures.

We hope these suggestions will prove useful in your efforts to build
food exports to Japan.

[]{#__RefHeading___Toc57626737 .anchor}**Dealing with the Japanese**

Japanese business people, no matter how Western they may appear, do not
always approach business relations in the same way as Americans or
Europeans. Some differences are simply due to the language barrier;
others are due to differences in deeply held traditions and practices.
To help bridge the gaps, we suggest that you:

-   Speak slowly and clearly to every Japanese, even if you know he or
    she speaks English.

-   Use clear-cut, simple words and expressions when writing in English.

-   Use e-mail and fax, rather than telephone, whenever possible.

-   Make appointments as far in advance as practical.

-   Carry plenty of business cards (*meishi*). Present them formally at
    each new introduction---and be sure they have your personal
    information in Japanese on the back.

-   Be on time for all meetings; the Japanese are very punctual.

-   Expect negotiations to require a number of meetings and probably
    several trips to reach agreement.

-   Be prepared for misunderstandings; deal with them with tact and
    patience.

-   Be aware that in Japanese, "*Hai*," (yes) may mean, "I understand,"
    not, "I agree."

-   Limit the discussion of business at evening meals, or when drinking
    with new Japanese counterparts; these occasions are for getting to
    know one another and building trust.

-   Be aware of major Japanese holiday and business break periods, e.g.,
    the New Year holiday (approximately January 1-7); Golden Week, a
    combination of national holidays (April 29 - May 5); *Obon*, an
    ancestor respect period lasting for about one week in mid-August
    during which many companies close and business people take
    vacations.

    []{#__RefHeading___Toc57626738 .anchor}**Consumer Preferences,
    Tastes, and Traditions**

These ideas may help you focus your product approach. Japanese
consumers:

-   Are concerned about food safety and traceability;

-   Place great importance on quality---producers that fail to recognize
    this will not succeed;

-   Appreciate taste and all of its subtleties---and will pay for it;

-   Are well-educated and knowledgeable about food and its many
    variations;

-   Are highly brand-conscious---a brand with a quality image will sell;

-   Care a great deal about seasonal foods and freshness---awareness and
    promotion of these characteristics, where appropriate, can
    significantly build product sales and value;

-   Are increasingly health-conscious---(Witness the many TV programs
    about healthy food. When a product is referred to as "healthy", on
    such a program, it quickly sells out at the supermarkets.)

-   Care little about U.S. standards; care a great deal about Japanese
    Agricultural Standards (JAS).

Japanese consumers also:

-   "Eat with their eyes" and often view food as art. A food product's
    aesthetic appearance---on the shelf, in the package, and on the
    table---is very important in building consumer acceptance.

-   Have small families and homes with minimal storage space; thus,
    large packages are impractical.

Again, as in the United States, there are differences in regional food
practices, preferences, and tastes. To illustrate, the Kanto and Kansai
regions are compared in the chart below.

+-----------------------------------+----------------------------------+
| **Examples of Differences in      |                                  |
| Japanese Regional Food            |                                  |
| Preferences**                     |                                  |
+-----------------------------------+----------------------------------+
| **Tokyo (Kanto region)**          | **Osaka (Kansai region)**        |
+-----------------------------------+----------------------------------+
| -   Somewhat less food            | -   Very food cost-conscious     |
|     cost-conscious                |                                  |
|                                   | -   Less salty foods             |
| -   More salty foods              |                                  |
|                                   | -   Less spicy products          |
| -   More spicy products           |                                  |
|                                   | -   Somewhat fewer Western       |
| -   More Western products         |     products                     |
|                                   |                                  |
| -   More cuisine variety          | -   More traditional Japanese    |
|                                   |     foods                        |
| -   Prefer pork                   |                                  |
|                                   | -   Prefer beef                  |
| -   Prefer buckwheat *soba*       |                                  |
|     noodles                       | -   Prefer wheat *udon* noodles  |
+-----------------------------------+----------------------------------+

[]{#__RefHeading___Toc57626739 .anchor}**Export Business Reminders**

Below are some important reminders about exporting to Japan:

-   Before coming to Japan, use the many sources of U.S. information,
    e.g., the Foreign Agricultural Service, state agricultural offices,
    and JETRO regional offices in the United States (see Appendix D).

-   Build at least a minimum team within your company to help on the
    Japan market.

-   Limit your number of trading partners, but avoid exclusive
    agreements with any one company.

-   Use metric terms.

-   Quote CIF, unless the importer requests FOB pricing.

-   Price competitively; exclude U.S.-based costs, e.g., domestic sales,
    advertising, marketing, etc.

-   Ensure that all sales documentation is correct.

-   Be patient regarding requests for documentation, ingredients lists,
    production process, quality assurance.

-   Respond to such requests with diligence and in a timely fashion.

-   Use letters of credit to reduce risk.

-   Hedge export values with your U.S. bank if you are concerned about
    exchange rate risk.

-   Set up wire transfers for payments.

    []{#__RefHeading___Toc57626740 .anchor}**Food Standards and
    Regulations**

U.S. exporters often find Japanese food standards difficult to deal
with. Here are a few tips:

-   Read USDA/FAS the GAIN Report, Number JA3055, "Japan: Food and
    Agricultural Import Regulations and Standards 2003"
    (<http://www.fas.usda.gov/gainfiles/200308/145985782.pdf>). This
    concise document, covering food laws, labeling, packaging, import
    procedures, and other key regulations, should be required reading
    for all food exporters. It not only explains the basics, but also
    provides specific contact information for all the relevant import
    agencies.

-   Check JETRO report, "Procedures for Importing Foods and Related
    Products into Japan under the Food Sanitation Law"
    (<http://www.jetro.go.jp/se/e/standards_regulation/shokuhinyunyu-e.pdf>).
    This summarizes specific technical import procedures for food
    products.

-   Check ATO\'s sector information and reports. Go to the ATO homepage
    ([http://www.atojapan.org](http://www.atojapan.org/)) and click the
    \"Market Intelligence\" menu button to get more market information
    and reports.

-   Carefully check your food additive admissibility: e.g.,
    preservatives, stabilizers, flavor enhancers. See Section V for
    Japanese government approved testing laboratories in the United
    States.

-   Ensure that the labeling you plan to use meets Japanese
    requirements.

-   Verify all relevant import requirements with your Japanese
    customers. They will normally have the most current information on
    Japanese regulations.

-   Provide a detailed list of product ingredients to your Japanese
    partners to allow them to verify their acceptability. Do not assume
    that U.S. approval means Japanese approval.

-   For organic foods: Get your organic products approved in the U.S.
    under USDA's National Organic Program. Then, working with your
    importer, you can register your product under the Japan Agriculture
    Standard (JAS) before importing it into Japan. Review these
    documents for more information:

> NOP Export Arrangement with Japan
>
> ([www.ams.usda.gov/nop/NOP/TradeIssues/Japan.html](http://www.ams.usda.gov/nop/NOP/TradeIssues/Japan.html))

MAFF's guide ([www.maff.go.jp/soshiki/syokuhin/hinshitu/organic/
eng_yuki\_
how.pdf](http://www.maff.go.jp/soshiki/syokuhin/hinshitu/organic/ eng_yuki_ how.pdf))

-   After you have completed the above steps, check with the
    Agricultural Affairs Office at the U.S. Embassy in Tokyo
    ([agtokyo@fas.usda.gov]{.underline}) with any remaining questions on
    issues such as standards, tariffs, regulations, labeling, etc.

    []{#__RefHeading___Toc57626741 .anchor}**Import and Inspection
    Procedures**

Your job is not complete when your product has been ordered and shipped.
You still must get it through Japanese customs and port inspectors. The
points outlined below should aid in this process:

-   Review USDA/FAS the GAIN Report, Number JA3055, "Japan: Food and
    Agricultural Import Regulations and Standards 2003"
    (<http://www.fas.usda.gov/gainfiles/200308/145985782.pdf>) to get a
    better understanding of these procedures.

-   Know the specific tariffs that apply to your product before pricing
    to potential customers. For more information, see
    ([www.apectariff.org]{.underline}).

-   Remember that tariff rates in Japan are calculated on a CIF basis,
    and that Japan adds a 5% consumption tax to all imports.

-   Do not send samples for preliminary checking unless they have been
    specifically requested.

-   Recognize that customs clearance officials' application of the law
    and interpretation of regulations may differ from one port to
    another. Thus, the least expensive or most convenient port may not
    be the best choice. Check with your local customer or agent.

-   Be sure to complete all documentation thoroughly and accurately.

-   For fresh products, check phytosanitary and other requirements in
    advance and obtain proper USDA inspections in the United States (see
    Appendix D, [www.aphis.usda.gov](http://www.aphis.usda.gov/);
    [www.fsis.gov]{.underline}).

-   Be aware that biotech agricultural products and ingredients must be
    approved by the Japanese government and will require specific
    labeling to be admitted to Japan.

-   Make sure you have the proper import documents accompanying
    shipment: 1) Import Notification; 2) Health Certifications; 3)
    Results of Laboratory Analysis; 4) Manufacturer's Certification
    showing materials, additives and manufacturing process. (Note:
    Products being imported for the first time may require more
    documentation.)

    []{#__RefHeading___Toc57626742 .anchor}**III Market Sector Structure
    and Trends**

The exporter's single most important strategic decision---other than
those dealing with the product itself---is how to position the product
and get it to the Japanese consumer, i.e., through retail, food service,
and/or food processing channels. The table below summarizes the size and
growth of each market.

**Food and Drink Sales by Major Sector in Japan**

<table style="width:100%;">
<colgroup>
<col style="width: 24%" />
<col style="width: 10%" />
<col style="width: 0%" />
<col style="width: 10%" />
<col style="width: 0%" />
<col style="width: 10%" />
<col style="width: 0%" />
<col style="width: 10%" />
<col style="width: 0%" />
<col style="width: 11%" />
<col style="width: 10%" />
<col style="width: 0%" />
<col style="width: 10%" />
</colgroup>
<tbody>
<tr class="odd">
<td></td>
<td colspan="9"><p><strong>Historic Market Size and Growth</strong></p>
<p><strong>1997- 2002</strong></p></td>
<td colspan="3"><p><strong>Expected Market Growth</strong></p>
<p><strong>2003 – 2008</strong></p></td>
</tr>
<tr class="even">
<td rowspan="3"></td>
<td colspan="6">Sales</td>
<td colspan="2" rowspan="3">Share of Total Consumer Food Sales</td>
<td rowspan="3">1997 - 2002 Average Annual Growth</td>
<td colspan="2" rowspan="3"><p>Annual</p>
<p>Sales</p>
<p>Growth</p></td>
<td rowspan="3"><p>Annual</p>
<p>Import Growth</p></td>
</tr>
<tr class="odd">
<td colspan="2">1997</td>
<td colspan="4">2002</td>
</tr>
<tr class="even">
<td colspan="2">JPY trn</td>
<td colspan="2">JPY trn</td>
<td colspan="2">**US$ bil</td>
</tr>
<tr class="odd">
<td><p><strong>Sales to Consumers</strong></p>
<p><strong>Sales to Consumers</strong></p></td>
<td colspan="12"></td>
</tr>
<tr class="even">
<td><p>Retail</p>
<p><em>Home Meal Replacement*</em></p>
<p>HRI Food Service</p>
<p><strong>Total</strong></p></td>
<td><p>45.9</p>
<p><em>3.6</em></p>
<p>29.0</p>
<p><strong>74.9</strong></p></td>
<td colspan="2"><p>44.4</p>
<p><em>5.2</em></p>
<p>25.6</p>
<p><strong>70.0</strong></p></td>
<td colspan="2"><p>354</p>
<p><em>41</em></p>
<p>204</p>
<p><strong>557</strong></p></td>
<td colspan="2"><p>64%</p>
<p><em>7%</em></p>
<p>36%</p>
<p><strong>100%</strong></p></td>
<td colspan="2"><p>-0.7%</p>
<p><em>7.6%</em></p>
<p>-2.5%</p>
<p><strong>-1.4%</strong></p></td>
<td><p>1.0%</p>
<p><em>8.0%</em></p>
<p>1.0%</p>
<p><strong>1.0%</strong></p></td>
<td colspan="2"><p>1.5%</p>
<p><em>10.0%</em></p>
<p>2.0%</p>
<p><strong>1.7%</strong></p></td>
</tr>
<tr class="odd">
<td colspan="13"><p><strong>Sales of Food Processing
Sectors</strong></p>
<p><strong>Sales of Food Processing Sectors</strong></p></td>
</tr>
<tr class="even">
<td>Total</td>
<td>31.1</td>
<td colspan="2">29.1</td>
<td colspan="2">232</td>
<td colspan="2">-</td>
<td colspan="2">-1.3%</td>
<td>1.0%</td>
<td colspan="2">1.0%</td>
</tr>
<tr class="odd">
<td colspan="13"><p>Sources: Food Service Industry Research Center;
Ministry of Economy, Trade and Industry (METI); Promar estimates for
2003-2008.</p>
<p>*Because the HMR sector is included in both the retail and food
service sector, figures are shown in italics.</p>
<p>** At an exchange rate of 125.6 yen / dollar.</p></td>
</tr>
</tbody>
</table>

Japan's food and drink sales to consumers totaled JPY 70 trn (US\$ 557
bil) in 2002; sales have declined by an average of 1.4% per year since
1997. Sales of food and ingredients to food manufacturers have been less
affected by the recession, but have also declined slightly, by an
average of 0.8% annually. Retail sales make up the largest share of food
sales, at 64%, and declines in this sector have been also small, at
-0.7% annually. The food service sector, which accounts for 36% of the
total, has been hard hit by the recession and has contracted
sharply---2.5% annually over the period. By contrast, the home meal
replacement (HMR) sector is a bright spot for consumer food sales. It
grew at an average 7.6% per year and in 2002 accounted for 7% of the
market as a whole, contributing to sales in both the retail and food
service sector.

The difficulties of the past decade notwithstanding, and given the
increasing evidence of a sustained economic recovery, which began in
early 2003, prospects for the consumer food and beverage market look
brighter over the next five years. Although the recovery is likely to be
modest due to the maturity of the Japanese market, the food service
sector, and particularly HMR, are expected to see stronger growth, in
line with demographic and social changes (e.g., higher consumption of
precooked and premixed meal preparations as more women work outside the
home; greater institutional demand for such foods as Japan's population
ages, etc.). Thus, overall retail sales and sales to food manufacturers
are expected to return to healthy growth. Most importantly, import
growth is likely to be significantly higher in each category than for
the sector as a whole.

These three consumer food sectors - as well as food manufacturing are
discussed in more detail as follows.

## Retail Sector

The retail sector handles 64% of the food and drink products sold to
consumers in Japan.

Japan's food retail market is still fairly fragmented. Unlike North
America and the EU, Japan's retail food sector is dominated by general
and specialty stores, including "mom-and-pop" stores, and local grocery
stores. Such small retailers, however, are losing ground to larger
general merchandise stores (GMS), supermarkets (SM), and convenience
store (CVS) chains. These last three categories, in particular, offer
excellent opportunities for U.S. food exporters.

Food retailers in Japan are classified into five major sectors. The
characteristics of the main retail channels are listed in the following
table:

+------------------+---------+---------+---------+---------+---------+
| **Retail Store   |         |         |         |         |         |
| Opportunities    |         |         |         |         |         |
| for U.S. Food    |         |         |         |         |         |
| Exporters**      |         |         |         |         |         |
+------------------+---------+---------+---------+---------+---------+
|                  | **GMS** | **SM**  | **Dep   | **CVS** | **Local |
|                  |         |         | artment |         | General |
|                  | General | Super   | S       | Conv    | and     |
|                  | merc    | markets | tores** | enience | Sp      |
|                  | handise |         |         | stores  | ecialty |
|                  | stores  |         |         |         | S       |
|                  |         |         |         |         | tores** |
+------------------+---------+---------+---------+---------+---------+
| **Share (2002)** | []      | []      | []      | []      | 42%     |
|                  | {.mark} | {.mark} | {.mark} | {.mark} |         |
|                  |         |         |         |         |         |
|                  | 10%     | 32%     | 5%      | 11%     |         |
+------------------+---------+---------+---------+---------+---------+
| **Future growth  | H to M  | H to M  | L       | H to M  | D       |
| expectations\*** |         |         |         |         |         |
+------------------+---------+---------+---------+---------+---------+
| **Receptivity to | H to M  | H to M  | M       | L       | L       |
| imports\*\***    |         |         |         |         |         |
+------------------+---------+---------+---------+---------+---------+
| **Especially     | H       | H       | H       | M       | L       |
| good for:**      |         |         |         |         |         |
|                  | M       | M       | H       | M       | M       |
| Established      |         |         |         |         |         |
| brands           | H       | H       | M       | M       | M       |
|                  |         |         |         |         |         |
| High             | H       | H       | H       | H       | L       |
| quality/high     |         |         |         |         |         |
| price            |         |         |         |         |         |
|                  |         |         |         |         |         |
| Good quality/low |         |         |         |         |         |
| price            |         |         |         |         |         |
|                  |         |         |         |         |         |
| New products     |         |         |         |         |         |
+------------------+---------+---------+---------+---------+---------+
| \*Growth         |         |         |         |         |         |
| expectations:    |         |         |         |         |         |
| H - high; M -    |         |         |         |         |         |
| moderate; L -    |         |         |         |         |         |
| low; D - decline |         |         |         |         |         |
|                  |         |         |         |         |         |
| \*\*Receptivity  |         |         |         |         |         |
| ratings: H -     |         |         |         |         |         |
| high; M -        |         |         |         |         |         |
| medium; L -- low |         |         |         |         |         |
|                  |         |         |         |         |         |
| Sources: METI    |         |         |         |         |         |
| Commercial       |         |         |         |         |         |
| Census (2002);   |         |         |         |         |         |
| ATO and Promar   |         |         |         |         |         |
| estimates of     |         |         |         |         |         |
| import growth    |         |         |         |         |         |
| and receptivity. |         |         |         |         |         |
+------------------+---------+---------+---------+---------+---------+

**General Merchandise Stores:** General merchandise stores (GMS),
together with supermarkets, are often referred to as "super" in Japan.
Japan's GMS's, like super centers in U.S., offer shoppers the
convenience of one-stop shopping for groceries, perishables, clothing,
household goods, furniture, and electrical goods. Food turnover
typically make up one-third of total sales at GMS's.

GMS outlets accounted for 10% of food retail trade in 2002. GMS's are
operated by major national chain operators (Appendix A-1) that have
nationwide networks with hundreds of outlets. Most of the products in
these stores are centrally purchased.
![](media/image4.wmf){width="2.9409722222222223in"
height="2.604861111111111in"}

GMS's are generally receptive to foreign products. However, inventory
risks, long lead times, and communication problems make GMS buyers
hesitant to import products directly. They often purchase foreign
products via trading companies. But as Japan's retail market becomes
more competitive, and regardless of whether they source their products
directly or indirectly, GMS's offer excellent opportunities for U.S.
food exporters.

**Supermarkets:** Supermarkets are smaller than GMS's and specialize in
food and household goods. On average they are quite small, only a
quarter the size of supermarkets in the U.S. Stores typically generate
annual turnover of about JPY 1 billion, of which perishables, readymade,
bakery, and refrigerated foods account for 70% or more of total sales.

As of 2002, supermarkets handled 32% of food retail trade. Over the last
10 years, total store sales have jumped by more than 40%, while the
number of stores has risen by 20%. Leading supermarkets are building
larger stores, aided by declining land prices and the easing of
restrictions on store size. Average retail floor space nearly doubled to
900 m² - 1,000 m² in 2002, compared to 500 m² - 600 m² in 1991.

Supermarkets face higher purchasing costs than GMS stores. They are
looking for greater product differentiation, own-label development, and
global sourcing. To achieve economies of scale, regional supermarkets
are forming alliances, such as joint merchandising companies, with
non-competing retailers. Thus, although individual retailers are not
large enough to engage in direct offshore sourcing, those joint
merchandising companies offer excellent opportunities for U.S. food
exporters.

**Department stores:** Department store sales have steadily declined in
recent years due to growing competition from GMS's and other retailers,
in addition to the recession. Since 1991, the number of outlets has
declined 25% and total sales have slid 29%. Food sales at department
stores have declined in tandem, and currently account for only 5% of
total food sales.

Department stores are an underexploited channel for many U.S. exporters
(Appendix A-2). Concessions (i.e., small, independently operated retail
stands), as well as outlets operated by department stores themselves,
offer an opportunity for U.S. exporters to launch pilot stores or to
conduct marketing trials. Department stores provide a showcase for
imported, novelty, and high-end products. They thus provide excellent
opportunities for U.S. exporters of high-quality food.

**Convenience stores:** Convenience stores (CVS) are an extremely
important sales channel in Japan. Despite the sluggish food market in
Japan as a whole, CVS's have rapidly increased their retail presence,
doubling sales since 1991. The CVS sector is quite concentrated, with
the top five operators holding an 87% market share. Seven-Eleven Japan,
the largest CVS operator, has more than 10,000 outlets in Japan. At 11%,
the share of food sales held by convenience stores is now larger than
that of GMS's (10%).

Convenience stores, or "conbini" in Japanese, have very limited floor
space, about 100 m² on average, and typically stock about 3,000
products. They are well-known for their high turnover and advanced
inventory management. Over 90% of CVS are not owned, but franchised.

The approach of Japanese CVS's to merchandising is unique and
innovative. Ready-made foods, such as boxed lunches, make up about 40%
of total sales. Because there were relatively few large manufacturers of
ready-made food, CVS operators developed original products in
collaboration with suppliers. This "team merchandising" approach extends
to branded grocery lines as well. Team merchandising has also influenced
Japan's food and drink manufacturers. Currently 30--50% of sales at
CVS's are original products or exclusive brands.

Convenience stores derive their competitive advantage based on high
turnover and extremely efficient supply chains. Thus, short lead time
and nationwide distribution are essential in dealing with major CVS
operators. While this presents a significant challenge for many overseas
companies, indirect business nevertheless offers huge potential for
exporters. Global sourcing, especially for ingredients and raw materials
used in fast food, has become more popular. CVS operators not only work
with consumer product manufacturers but also with trading firms and
ingredients manufacturers. In order to differentiate themselves from
their competitors, major CVS operators are constantly searching for
novelty and new concepts, which offers excellent opportunities for US
food exporters.

**Local General and Specialty Stores**: Japan's food retail trade is
still dominated by local specialty stores and grocery shops, most of
which are small, family-run operations. These retailers, however, offer
limited market potential for exporters. They are served by secondary or
tertiary wholesalers, which, in turn, are supplied by Japan's major
wholesalers. This sector has been shrinking rapidly as the food market
has become more competitive. Deregulation of liquor licensing, for
example, is expected to lead to the closure of most small liquor shops.

**Home Meal Replacement Sector**

The Home Meal Replacement (HMR) sector accounted for 7% of food sales to
consumers in 2002. As in North America and the EU, the strong growth of
HMR is one of the most important developments in the Japanese food
sector in recent years. Examples of popular products in this sector are
prepared foods sold at supermarkets, takeout meals sold at specialty
store chain operators, and various readymade foods sold at convenience
and department stores. There is thus some overlap with the channels
outlined above.

In recent years, HMR sales have grown 7% to 8% annually, and the sector
is a driving force in Japan's food and drink market. Demand for cheaper,
more convenient, and better tasting food is expected to spur further
growth in the HMR sector as the number of working women, single
households and elderly rise.

Although the sector consists mostly of small regional companies,
consolidation is increasing. These larger producers, in turn, supply
major supermarket operators and convenience stores, and tenants in
department stores. There are a number of constraints facing U.S.
exporters in this sector. High-volume buyers are still relatively rare;
global sourcing and direct transactions with foreign suppliers are also
uncommon. In addition, relatively high turnover for menu items often
makes companies hesitant about global merchandising. Nevertheless, HMRs
are potentially an ideal customer for U.S. food exporters, especially
those willing to meet stringent cost, quality, pre-cooking and size
specifications. The major HMR producers are listed in Appendix B-4.

## HRI Food Service Sector

The Japanese food service sector accounted for approximately 36% of
consumer food sales in 2002. Food service encompasses four major
segments: restaurants; hotels and other accommodation facilities; bars,
cafes, and coffee shops; and institutional food service companies
serving schools, hospitals, and corporate facilities.

The characteristics of these four segments are summarized in the
following table.

+----------------------+-----------+-----------+-----------+-----------+
| **Food Service       |           |           |           |           |
| Opportunities for    |           |           |           |           |
| U.S. Food            |           |           |           |           |
| Exporters**          |           |           |           |           |
+----------------------+-----------+-----------+-----------+-----------+
|                      | **Rest    | **        | **Bars/** | **Instit  |
|                      | aurants** | Hotels/** |           | utional** |
|                      |           |           | **Coffee  |           |
|                      |           | **Travel  | shops**   |           |
|                      |           | related** |           |           |
+----------------------+-----------+-----------+-----------+-----------+
| **Share (2002)**     | 48%       | 16%       | 22%       | 14%       |
+----------------------+-----------+-----------+-----------+-----------+
| **Future growth      | H         | M         | M         | H         |
| expectations\***     |           |           |           |           |
+----------------------+-----------+-----------+-----------+-----------+
| **Receptivity to     | H         | H         | M         | H         |
| imports\*\***        |           |           |           |           |
+----------------------+-----------+-----------+-----------+-----------+
| **Especially good    | H         | H         | L         | L         |
| for:**               |           |           |           |           |
|                      | H         | M         | M         | H         |
| High quality/high    |           |           |           |           |
| price                | M         | H         | M         | L         |
|                      |           |           |           |           |
| Good quality/low     |           |           |           |           |
| price                |           |           |           |           |
|                      |           |           |           |           |
| New products         |           |           |           |           |
+----------------------+-----------+-----------+-----------+-----------+
| \*Growth             |           |           |           |           |
| expectations: H -    |           |           |           |           |
| high; M - moderate;  |           |           |           |           |
| L - low; D - decline |           |           |           |           |
|                      |           |           |           |           |
| \*\*Receptivity      |           |           |           |           |
| ratings: H - high;   |           |           |           |           |
| M - medium; L -- low |           |           |           |           |
|                      |           |           |           |           |
| Sources: Food        |           |           |           |           |
| Service Industry     |           |           |           |           |
| Research Center      |           |           |           |           |
| (2002); ATO and      |           |           |           |           |
| Promar estimates of  |           |           |           |           |
| import growth and    |           |           |           |           |
| receptivity.         |           |           |           |           |
+----------------------+-----------+-----------+-----------+-----------+

![](media/image5.wmf){width="2.8125in" height="2.84375in"}

+-----------------------------------------------------------------------+
| **Share of Restaurant Sales by Type of Outlet (2002)**                |
|                                                                       |
| General restaurants 71%                                               |
|                                                                       |
| Noodle shops 9%                                                       |
|                                                                       |
| Sushi shops 11%                                                       |
|                                                                       |
| Other [9%]{.underline}                                                |
|                                                                       |
| 100%                                                                  |
|                                                                       |
| Source: Food Service Industry Research Center                         |
+-----------------------------------------------------------------------+

**Restaurants:** The restaurant segment offers the best export prospects
for the United States of the four food service segments covered in this
report. Nearly half of current food service sales are generated at these
commercial outlets. The restaurant segment comprises four main types of
outlets as shown in the box above. The restaurant segment had some JPY
12 trn (US\$ 96 bil) in sales in 2002, at more than 240,000 outlets.
However, as with retail, the sector is quite fragmented and most
restaurant businesses are quite small, with roughly 70% outlets run by
individuals or families.

Moreover, the restaurant segment has been in decline in recent years,
with sales down 7% from 1997 to 2002. Family-owned restaurants have been
disappearing rapidly due to increased competition from HMR, food
retailers, and restaurant chain operators. The restaurant segment has
also been seriously affected by the recession. In Japan's deflationary
environment, fierce price competition, led by fast food restaurants, has
undercut profitability. Nevertheless, several recent upscale entries to
the market have had a good start. Public relations and/or brand
recognition is a key to long term success.

Several major "family restaurant" chains are increasingly important in
the segment. Because they compete primarily on price, they are much more
active in global sourcing than their smaller rivals. These chains thus
represent a significant opportunity for U.S. food exporters. Chain
restaurants are particularly interested in semi-processed or precooked
foods. Premixed ingredients, seasonal fruits and vegetables, specialty
sauces and seasonings, and desserts are particularly attractive products
for chain operators.

Japan has a large and competitive fast food segment made up of both
domestic and overseas operators. Some *gyudon* (beef bowl) restaurant
chains have long been big U.S. beef buyers. Generally, fast food
restaurant operators are volume buyers of specific raw materials. In
addition to low cost, suppliers must provide a stable supply of products
at a specific quality to compete effectively in this segment.

Most large restaurant chains can be dealt with directly (Appendix B-1)
but for the smaller chains, exporters must build relationships with
trading companies or major food service wholesalers (Appendix A-4).

**Hotels and travel related:** Major hotels are attractive markets for
U.S. exporters. Most hotels are chains and over 40% of their income, on
average, comes from food service. Hotels, especially, are more oriented
toward Western food and frequently have "food fair" promotions featuring
different countries' cuisines. The exporter's challenge lies in
developing effective distribution channels to reach them (Appendix B-2).
Hotels offer high consumer visibility and thus promotional value for
exporters. Highlighting the fact that a particular exporter's product is
used by a major upscale hotel chain, for example, is a good means of
promoting the product to retailers and other prospective buyers.

Railway companies and airlines operate kitchens in Tokyo and Osaka,
while the overseas airlines tend to use contract caterers. Japanese
companies emphasize Japanese cuisine and are somewhat less receptive to
imported Western products. Theme parks are also an important part of the
sector. Tokyo Disneyland and Universal Studio Theme Park, for example,
draw millions of visitors every year to their hundreds of restaurants
and snack outlets. Other theme parks around the country also attract
thousands of visitors a day.

**Bars and coffee shops:** These establishments account for 22% of total
food service sales. Although bars have been in decline, mainly due to
the recession, coffee shops---especially chain operators---continue to
show significant growth. Foreign chains such as Starbucks have made
significant inroads in Japan over the last few years. Both bars and
coffee shops are major markets for beverages and snack foods (e.g.,
sandwiches, pastries).

**Institutional food markets:** The institutional market comprises
cafeterias at factories and offices (54%); hospitals (27%); school
cafeterias (13%); and welfare facilities (6%). These institutions
operations are typically served by contract caterers (Appendix B-3).
Building relationships with caterers is therefore essential to crack
this market. Both contract caterers and institutions with their own
kitchens are typically serviced by large food service wholesalers
(Appendix A-4). Because the most important criterion for institutional
suppliers is cost competitiveness, the sector offers huge market
potential for U.S. exporters, which often enjoy significant advantages
in this respect.

In line with the overall food service sector, the contract catering
market has been shrinking in recent years. This is mainly due to
sluggish economic conditions, characterized by corporate layoffs,
closures of offices and factories, and cutbacks in corporate fringe
benefits. Long term, however, prospects are brighter due to higher
demand from contract caterers serving the hospital and social welfare
segments. This growth will be driven by an aging population, reforms to
the medical insurance program for the elderly, and the launch of a
nursing care insurance program.

## Food Processing Sector

Appendix C lists the most important food manufacturers in several food
sectors. These food processors offer a number of opportunities to U.S.
exporters, and they have the capacity to buy the following types of
products from overseas:

-   Ingredients for production in Japan;

-   Finished products sold under their own labels;

-   Finished products sold under the exporter's brand, but distributed
    through the importer's channels.

Dealing with food processors offers a number of advantages:

-   They frequently buy direct;

-   They have sophisticated distribution systems;

-   They have a good understanding of their suppliers' businesses.

However, one should keep in mind that an exclusive agreement with a
Japanese food manufacturer can lock a U.S. supplier of branded foods
into a single distribution channel. This drawback must be balanced
against the advantages in terms of the increased customer exposure,
immediate sales, and higher volumes these relationships can often
entail.

Unlike the food retail and food service sectors, the food-manufacturing
sector is relatively stable. Because manufacturers sector place a
premium on consistency and quality of inputs, and because alternative
sourcing often requires adjustment at the production site, they tend to
enter into long-term relationships with foreign suppliers and do not
often change suppliers based on price.

On the other hand, manufacturers are very demanding regarding the
release of data on product quality, scientific data, origin of
ingredients, and other related information. Such data is increasingly
important because of recent food scandals in Japan, and growing concerns
about food safety and traceability among consumers. U.S. exporters must
be prepared to deal positively and promptly with these issues to compete
in this market.

[]{#__RefHeading___Toc57626746 .anchor}**IV Best High-Value Import
Prospects**

Many U.S. products are good import prospects for Japan. In this section,
we present two lists of such prospects. The first lists "best prospects"
as identified by ATOs and Promar. The second lists new products that
have been popular in recent years.

[]{#__RefHeading___Toc57626747 .anchor}**Best Prospects**

The following presents a list of products that we believe can currently
be considered "best" import prospects. They were selected based on a
number of criteria---high volume, demonstrated growth, and U.S.
competitiveness. All products rated "A" in Figure 1, Section V met these
criteria. Other products were selected because they are not generally
available in Japan, because they fit a growing need (e.g., aging/health)
or because they represent a unique concept that offers significant
potential.

Best Import Prospects

+------+---+-----+----+----+-------+-------------+-----------------+
| *    | * | **2 | ** | *  | **I   | **Key       | **Market        |
| *Pro | * | 002 | 20 | *5 | mport | Constraints | Attractiveness  |
| duct | H | Mar | 02 | -Y | T     | to Market   | for USA**       |
| Ca   | S | ket | I  | r. | ariff | De          |                 |
| tego | c | siz | mp | Av | R     | velopment** |                 |
| ry** | o | e** | or | g. | ate** |             |                 |
|      | d |     | ts | An |       |             |                 |
|      | e | **  | ** | nu |       |             |                 |
|      | * | (00 |    | al |       |             |                 |
|      | * | 0** | ** | Im |       |             |                 |
|      |   |     | (0 | po |       |             |                 |
|      |   | *   | 00 | rt |       |             |                 |
|      |   | *MT | ** | Gr |       |             |                 |
|      |   | )** |    | ow |       |             |                 |
|      |   |     | *  | th |       |             |                 |
|      |   |     | *M | ** |       |             |                 |
|      |   |     | T) |    |       |             |                 |
|      |   |     | ** |    |       |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Pork | 0 | 2,  | 7  | 8. | 36    | Strong      | Due to BSE      |
|      | 2 | 349 | 78 | 7% | 1\~48 | competition | crisis, demand  |
|      | 0 |     |    |    | 2JPY/ | from        | for U.S. pork   |
|      | 3 |     |    |    |       | Denmark and | is growing      |
|      |   |     |    |    | ｋｇ  | Canada in   | rapidly.        |
|      |   |     |    |    |       | Frozen Cut  |                 |
|      |   |     |    |    |       | Boneless.   | U.S. has        |
|      |   |     |    |    |       |             | advantages in   |
|      |   |     |    |    |       | Falling     | Fresh Cut       |
|      |   |     |    |    |       | price of    | Boneless.       |
|      |   |     |    |    |       | domestic    |                 |
|      |   |     |    |    |       | pork.       | Processed pork  |
|      |   |     |    |    |       |             | is also growing |
|      |   |     |    |    |       |             | market, for     |
|      |   |     |    |    |       |             | example sausage |
|      |   |     |    |    |       |             | imports grew    |
|      |   |     |    |    |       |             | 16.6% annually  |
|      |   |     |    |    |       |             | over the last 5 |
|      |   |     |    |    |       |             | years.          |
+------+---+-----+----+----+-------+-------------+-----------------+
| Beef | 0 | 1,  | 5  | (1 | 38.5% | BSE problem | The beef market |
|      | 2 | 333 | 87 | .9 | (Safe | was a       | in Japan has    |
|      | 0 |     |    | %) | guard | constraint  | been shrinking  |
|      | 1 |     |    |    | proc  | for the     | somewhat        |
|      |   |     |    |    | edure | last two    | because of BSE  |
|      | 0 |     |    |    | went  | years; that | but this is an  |
|      | 2 |     |    |    | into  | problem     | advantage for   |
|      | 0 |     |    |    | e     | likely to   | U.S. BSE-free   |
|      | 2 |     |    |    | ffect | persist.    | beef.           |
|      |   |     |    |    | A     | Safeguard   |                 |
|      |   |     |    |    | ug.1, | procedure   | Consumers are   |
|      |   |     |    |    | 2003, | became a    | becoming more   |
|      |   |     |    |    | rose  | constraint  | safety          |
|      |   |     |    |    | to    | to U.S.     | conscious; they |
|      |   |     |    |    | 50%)  | beef        | will pay more   |
|      |   |     |    |    |       | exports. As | for safe        |
|      |   |     |    |    |       | a result,   | products.       |
|      |   |     |    |    |       | price       |                 |
|      |   |     |    |    |       | competition |                 |
|      |   |     |    |    |       | from        |                 |
|      |   |     |    |    |       | Australian  |                 |
|      |   |     |    |    |       | beef is a   |                 |
|      |   |     |    |    |       | factor.     |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Nat  | 0 | 249 | 67 | 9. | 2     | Tough price | The Japanese    |
| ural | 4 |     |    | 3% | 2.4\~ | competition | cheese market   |
| ch   | 0 |     |    |    | 22.8% | with        | represents a    |
| eese | 6 |     |    |    |       | Australia   | growing         |
|      | . |     |    |    |       | and NZ.     | opportunity.    |
|      | 1 |     |    |    |       |             | Imports are     |
|      | 0 |     |    |    |       | Significant | growing faster  |
|      |   |     |    |    |       | trade       | than domestic   |
|      |   |     |    |    |       | barriers.   | production.     |
|      |   |     |    |    |       | The lack of |                 |
|      |   |     |    |    |       | U.S.        |                 |
|      |   |     |    |    |       | industry    |                 |
|      |   |     |    |    |       | un          |                 |
|      |   |     |    |    |       | derstanding |                 |
|      |   |     |    |    |       | and no U.S. |                 |
|      |   |     |    |    |       | image with  |                 |
|      |   |     |    |    |       | Japanese    |                 |
|      |   |     |    |    |       | consumers.  |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Broc | 0 | 160 | 80 | \- | 3%    | Although    | Broccoli        |
| coli | 7 |     |    |    |       | U.S. has    | consumption per |
|      | 0 |     |    |    |       | 90% share,  | capita has been |
| (f   | 4 |     |    |    |       | competition | increasing      |
| resh | . |     |    |    |       | from China  | since 1998.     |
| or   | 9 |     |    |    |       | is          |                 |
| chil | 0 |     |    |    |       | increasing. | Domestic demand |
| led) | . |     |    |    |       |             | for imported    |
|      | 0 |     |    |    |       |             | broccoli is     |
|      | 1 |     |    |    |       |             | high when out   |
|      | 0 |     |    |    |       |             | of season in    |
|      |   |     |    |    |       |             | Japan.          |
|      |   |     |    |    |       |             |                 |
|      |   |     |    |    |       |             | Broccoli has    |
|      |   |     |    |    |       |             | become popular  |
|      |   |     |    |    |       |             | as a health     |
|      |   |     |    |    |       |             | food.           |
+------+---+-----+----+----+-------+-------------+-----------------+
| *    | * | **2 | ** | *  | **I   | **Key       | **Market        |
| *Pro | * | 002 | 20 | *5 | mport | Constraints | Attractiveness  |
| duct | H | Mar | 02 | -Y | T     | to Market   | for USA**       |
| Ca   | S | ket | I  | r. | ariff | De          |                 |
| tego | c | siz | mp | Av | R     | velopment** |                 |
| ry** | o | e** | or | g. | ate** |             |                 |
|      | d |     | ts | An |       |             |                 |
|      | e | **  | ** | nu |       |             |                 |
|      | * | (00 |    | al |       |             |                 |
|      | * | 0** | ** | Im |       |             |                 |
|      |   |     | (0 | po |       |             |                 |
|      |   | *   | 00 | rt |       |             |                 |
|      |   | *MT | ** | Gr |       |             |                 |
|      |   | )** |    | ow |       |             |                 |
|      |   |     | *  | th |       |             |                 |
|      |   |     | *M | ** |       |             |                 |
|      |   |     | T) |    |       |             |                 |
|      |   |     | ** |    |       |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Fr   | 0 | 438 | 3  | 2. | 6     | Price       | U.S. is biggest |
| ozen | 7 |     | 48 | 3% | \~20% | competition | supplier of     |
| ve   | 1 |     |    |    |       | from China, | frozen potato   |
| geta | 0 |     |    |    |       | which is a  | products and    |
| bles |   |     |    |    |       | lower cost  | the market is   |
|      | 2 |     |    |    |       | source for  | growing         |
|      | 0 |     |    |    |       | raw and     | rapidly. Market |
|      | 0 |     |    |    |       | boiled      | growth is       |
|      | 4 |     |    |    |       | vegetables. | expected along  |
|      |   |     |    |    |       | "Unsafe"    | with growth of  |
|      |   |     |    |    |       | image of    | home meal       |
|      |   |     |    |    |       | frozen      | replacement     |
|      |   |     |    |    |       | vegetables  | market.         |
|      |   |     |    |    |       | due to      |                 |
|      |   |     |    |    |       | recent      |                 |
|      |   |     |    |    |       | problems    |                 |
|      |   |     |    |    |       | with        |                 |
|      |   |     |    |    |       | Chinese     |                 |
|      |   |     |    |    |       | frozen      |                 |
|      |   |     |    |    |       | spinach.    |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| High | 2 | 2,  | 3  | 4. | 6\~   | Competition | High quality    |
| qua  | 0 | 090 | 11 | 1% | 29.8% | from South  | natural fruit   |
| lity | 0 | ,00 |    |    |       | Korea and   | juices are      |
| nat  | 9 | 0KL | (f |    |       | Taiwan is   | preferred by    |
| ural |   |     | ru |    |       | severe.     | the health      |
| f    |   | (fr | it |    |       |             | conscious.      |
| ruit |   | uit | ju |    |       |             | Fruit juice     |
| j    |   | jui | ic |    |       |             | drink bars are  |
| uice |   | ce) | e) |    |       |             | increasing.     |
|      |   |     |    |    |       |             |                 |
|      |   |     |    |    |       |             | Grapefruit      |
|      |   |     |    |    |       |             | juice and       |
|      |   |     |    |    |       |             | Orange juice    |
|      |   |     |    |    |       |             | have a big      |
|      |   |     |    |    |       |             | share.          |
+------+---+-----+----+----+-------+-------------+-----------------+
| Ber  | 0 | 4   | 3  | 1  | 6\    | Domestic    | The market is   |
| ries | 8 | \~5 |    | 4. | ~9.6% | consumption | growing         |
|      | 1 |     |    | 0% |       | of berries  | rapidly.        |
|      | 0 |     |    |    |       | is limited. |                 |
|      | . |     |    |    |       |             | Domestic        |
|      | 2 |     |    |    |       | Promotional | production is   |
|      | 0 |     |    |    |       | effort is   | small and U.S.  |
|      |   |     |    |    |       | needed.     | share is 42%.   |
|      | 0 |     |    |    |       |             |                 |
|      | 8 |     |    |    |       |             | Berries are     |
|      | 1 |     |    |    |       |             | becoming        |
|      | 0 |     |    |    |       |             | popular as      |
|      | . |     |    |    |       |             | "functional     |
|      | 4 |     |    |    |       |             | food".          |
|      | 0 |     |    |    |       |             |                 |
|      |   |     |    |    |       |             |                 |
|      | 0 |     |    |    |       |             |                 |
|      | 8 |     |    |    |       |             |                 |
|      | 1 |     |    |    |       |             |                 |
|      | 1 |     |    |    |       |             |                 |
|      | . |     |    |    |       |             |                 |
|      | 2 |     |    |    |       |             |                 |
|      | 0 |     |    |    |       |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Tree | 0 | 110 | 86 | 2. | Free  | Nuts not    | Tree nut market |
| nuts | 8 |     |    | 1% | \~12% | popular to  | in Japan is     |
|      | 0 |     |    |    |       | be eaten    | relatively      |
|      | 1 |     |    |    |       | alone as a  | small and       |
|      |   |     |    |    |       | snack;      | offers good     |
|      | 0 |     |    |    |       | continued   | growth          |
|      | 8 |     |    |    |       | promotional | potential.      |
|      | 0 |     |    |    |       | efforts     | Domestic        |
|      | 2 |     |    |    |       | needed.     | production      |
|      |   |     |    |    |       |             | other than      |
|      |   |     |    |    |       |             | almonds is      |
|      |   |     |    |    |       |             | small.          |
|      |   |     |    |    |       |             | Promotions      |
|      |   |     |    |    |       |             | targeted at     |
|      |   |     |    |    |       |             | baking industry |
|      |   |     |    |    |       |             | are working     |
|      |   |     |    |    |       |             | well. Consumers |
|      |   |     |    |    |       |             | are interested  |
|      |   |     |    |    |       |             | in nuts' health |
|      |   |     |    |    |       |             | functionality.  |
|      |   |     |    |    |       |             |                 |
|      |   |     |    |    |       |             | U.S. has        |
|      |   |     |    |    |       |             | largest share   |
|      |   |     |    |    |       |             | for almonds,    |
|      |   |     |    |    |       |             | walnuts, and    |
|      |   |     |    |    |       |             | pecans.         |
+------+---+-----+----+----+-------+-------------+-----------------+
| Wine | 2 | 270 | 1  | 2. | 15%   | Competition | Wine market is  |
|      | 2 | ,00 | 74 | 3% | or    | from France | growing,        |
|      | 0 | 0KL | ,0 |    | 125J  | and Italy,  | doubling in 10  |
|      | 4 |     | 00 |    | PY/l, | especially  | years. Wine     |
|      |   |     | KL |    | whic  | for the JPY | still only 6%   |
|      |   |     |    |    | hever | 1000-2000   | of total        |
|      |   |     |    |    | is    | price       | alcohol         |
|      |   |     |    |    | less, | range.      | consumption;    |
|      |   |     |    |    | (min. |             | the market      |
|      |   |     |    |    | duty  |             | should grow.    |
|      |   |     |    |    | of 67 |             |                 |
|      |   |     |    |    | J     |             |                 |
|      |   |     |    |    | PY/l) |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Pet  | 2 | 766 | 6  | 5. | F     | Competition | U.S. is a       |
| food | 3 |     | 41 | 3% | ree\~ | from        | low-cost        |
|      | 0 |     |    |    | 59.5J | Southeast   | supplier of dry |
|      | 9 |     |    |    | PY/kg | Asia, which | & wet dog food  |
|      |   |     |    |    |       | is a lower  | and dry cat     |
|      |   |     |    |    |       | cost source | food. The trend |
|      |   |     |    |    |       | for wet cat | to more highly  |
|      |   |     |    |    |       | food than   | differentiated  |
|      |   |     |    |    |       | the U.S.    | value-added pet |
|      |   |     |    |    |       |             | food items      |
|      |   |     |    |    |       | (Note: U.S. | should help     |
|      |   |     |    |    |       | Packages    | U.S. suppliers  |
|      |   |     |    |    |       | are larger  | who have good   |
|      |   |     |    |    |       | than those  | technology.     |
|      |   |     |    |    |       | desired in  |                 |
|      |   |     |    |    |       | Japan.)     |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Ca   | 1 | \-  | 74 | 1  | 9\~   | Competition | Domestic        |
| kes, | 9 |     |    | 4. | 29.8% | from Taiwan | consumption of  |
| waff | 0 |     |    | 3% |       | and Hong    | bakery products |
| les, | 5 |     |    |    |       | Kong.       | is growing.     |
| pies |   |     |    |    |       |             |                 |
|      |   |     |    |    |       |             | Sales of        |
|      |   |     |    |    |       |             | waffles rising  |
|      |   |     |    |    |       |             | recently.       |
|      |   |     |    |    |       |             |                 |
|      |   |     |    |    |       |             | U.S. share is   |
|      |   |     |    |    |       |             | growing due to  |
|      |   |     |    |    |       |             | growing         |
|      |   |     |    |    |       |             | popularity of   |
|      |   |     |    |    |       |             | cafés.          |
+------+---+-----+----+----+-------+-------------+-----------------+
| *    | * | **2 | ** | *  | **I   | **Key       | **Market        |
| *Pro | * | 002 | 20 | *5 | mport | Constraints | Attractiveness  |
| duct | H | Mar | 02 | -Y | T     | to Market   | for USA**       |
| Ca   | S | ket | I  | r. | ariff | De          |                 |
| tego | c | siz | mp | Av | R     | velopment** |                 |
| ry** | o | e** | or | g. | ate** |             |                 |
|      | d |     | ts | An |       |             |                 |
|      | e | **  | ** | nu |       |             |                 |
|      | * | (00 |    | al |       |             |                 |
|      | * | 0** | ** | Im |       |             |                 |
|      |   |     | (0 | po |       |             |                 |
|      |   | *   | 00 | rt |       |             |                 |
|      |   | *MT | ** | Gr |       |             |                 |
|      |   | )** |    | ow |       |             |                 |
|      |   |     | *  | th |       |             |                 |
|      |   |     | *M | ** |       |             |                 |
|      |   |     | T) |    |       |             |                 |
|      |   |     | ** |    |       |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Sa   | 0 | 397 | 1  | 5. | 3.5%  | Farmed      | New labeling    |
| lmon | 3 |     | 87 | 8% |       | salmon      | practices       |
|      | 0 |     |    |    |       | competition | implemented in  |
|      | 2 |     |    |    |       | from Chile, | 2002 could give |
|      | . |     |    |    |       | Norway,     | an edge to      |
|      | 1 |     |    |    |       | Australia   | "wild" and      |
|      | 2 |     |    |    |       | and New     | "natural"       |
|      | 0 |     |    |    |       | Zealand,    | salmon.         |
|      | 3 |     |    |    |       | employing   |                 |
|      | 0 |     |    |    |       | advanced    | Seasonal        |
|      | 3 |     |    |    |       | frozen food | promotion could |
|      | . |     |    |    |       | t           | be a plus.      |
|      | 1 |     |    |    |       | echnologies |                 |
|      | 1 |     |    |    |       | to improve  |                 |
|      |   |     |    |    |       | quality and |                 |
|      | 0 |     |    |    |       | tailoring   |                 |
|      | 3 |     |    |    |       | their       |                 |
|      | 0 |     |    |    |       | products to |                 |
|      | 3 |     |    |    |       | specific    |                 |
|      | . |     |    |    |       | portion     |                 |
|      | 1 |     |    |    |       | size.       |                 |
|      | 9 |     |    |    |       |             |                 |
|      |   |     |    |    |       |             |                 |
|      | 0 |     |    |    |       |             |                 |
|      | 3 |     |    |    |       |             |                 |
|      | 0 |     |    |    |       |             |                 |
|      | 3 |     |    |    |       |             |                 |
|      | . |     |    |    |       |             |                 |
|      | 2 |     |    |    |       |             |                 |
|      | 2 |     |    |    |       |             |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Port | \ | \-  | \- | \- | See   | Smaller and | Convenience     |
| ion- | - |     |    |    | spe   | more        | foods, e.g.,    |
| size |   |     |    |    | cific | so          | portion-size    |
| m    |   |     |    |    | pr    | phisticated | meat or         |
| eat/ |   |     |    |    | oduct | package     | portion-size    |
|      |   |     |    |    | cat   | required to | vegetables and  |
| con  |   |     |    |    | egory | compete in  | other foods are |
| veni |   |     |    |    |       | Japan.      | becoming        |
| ence |   |     |    |    |       |             | popular due to  |
| f    |   |     |    |    |       |             | increasing      |
| oods |   |     |    |    |       |             | women\'s        |
|      |   |     |    |    |       |             | activity        |
|      |   |     |    |    |       |             | outside the     |
|      |   |     |    |    |       |             | home and        |
|      |   |     |    |    |       |             | smaller family  |
|      |   |     |    |    |       |             | size.           |
+------+---+-----+----+----+-------+-------------+-----------------+
| Fu   | \ | JPY | \- | \- | See   | Japan has   | Market growing  |
| ncti | - |     |    |    | spe   | important   | very rapidly;   |
| onal |   | 412 |    |    | cific | functional  | expanded        |
| f    |   | bil |    |    | pr    | food        | threefold or    |
| oods |   |     |    |    | oduct | standard    | more in last 5  |
|      |   |     |    |    | cat   | r           | years.          |
|      |   |     |    |    | egory | equirements |                 |
|      |   |     |    |    |       | that must   |                 |
|      |   |     |    |    |       | be met.     |                 |
+------+---+-----+----+----+-------+-------------+-----------------+
| Org  | \ | 200 | \- | \- | See   | Organic     | Organic         |
| anic | - |     |    |    | spe   | standard    | products are    |
| f    |   |     |    |    | cific | enforced    | known as        |
| oods |   |     |    |    | pr    | from 2001,  | healthy food.   |
|      |   |     |    |    | oduct | so the      |                 |
|      |   |     |    |    | cat   | market is   | The market is   |
|      |   |     |    |    | egory | still       | growing very    |
|      |   |     |    |    |       | small.      | rapidly.        |
|      |   |     |    |    |       | Promotional |                 |
|      |   |     |    |    |       | effort is   | Domestic        |
|      |   |     |    |    |       | needed.     | production is   |
|      |   |     |    |    |       |             | limited,        |
|      |   |     |    |    |       | Competition | especially for  |
|      |   |     |    |    |       | from        | processed food. |
|      |   |     |    |    |       | specially   |                 |
|      |   |     |    |    |       | grown       | U.S. organic    |
|      |   |     |    |    |       | products    | approval        |
|      |   |     |    |    |       | and         | ensures JAS     |
|      |   |     |    |    |       | supermarket | organic         |
|      |   |     |    |    |       | brands      | approval in     |
|      |   |     |    |    |       | popular in  | Japan.          |
|      |   |     |    |    |       | Japan.      |                 |
|      |   |     |    |    |       |             |                 |
|      |   |     |    |    |       | Fumigation  |                 |
|      |   |     |    |    |       | risk is     |                 |
|      |   |     |    |    |       | high for    |                 |
|      |   |     |    |    |       | raw         |                 |
|      |   |     |    |    |       | products.   |                 |
+------+---+-----+----+----+-------+-------------+-----------------+

Sources: ATOs; Promar; MAFF Japan; METI Japan; Japan Frozen Food
Association; Japan Tax agency; Chocolate and Cocoa Association Japan;
Japan Ham Sausage Association; Agriculture & Livestock Industries
Corporation.

[]{#__RefHeading___Toc57626748 .anchor}**Successful New Products**

In addition to the foregoing, the U.S. exporter might wish to consider
options suggested by one or more of the new products recently considered
"hot" in the Japanese market.

+-----+--------------------------------------+-----------------+------+
| **  | **Product**                          | *               | **An |
| Yea |                                      | *Manufacturer** | nual |
| r** |                                      |                 | Sal  |
|     |                                      |                 | es** |
|     |                                      |                 |      |
|     |                                      |                 | US\$ |
|     |                                      |                 | 000  |
+-----+--------------------------------------+-----------------+------+
| **  | Kirin Fire (**coffee drink**)        | Kirin Beverage  | 406  |
| 200 |                                      |                 |      |
| 0** | Namacha (**green tea**)              | Kirin Beverage  | 335  |
|     |                                      |                 |      |
|     | Qoo (**sports drink**)               | Coca-Cola       | 295  |
|     |                                      |                 |      |
|     | DAKARA (**sports drink**)            | Suntory         | 243  |
|     |                                      |                 |      |
|     | Meiji Probio Yogurt (**yogurt        | Meiji Dairies   | 64   |
|     | drink**)                             |                 |      |
|     |                                      | Ezaki Glico     | 64   |
|     | Mousse Pocky (**chocolate snack**)   |                 |      |
|     |                                      | Nisshin Food    | 56   |
|     | Nisshin no Tongarashi (**instant     | Products        |      |
|     | noodle**)                            |                 | 26   |
|     |                                      | Nichiro         |      |
|     | Akebono Sobameshi (**instant         |                 | 24   |
|     | noodle**)                            | Warner          |      |
|     |                                      | Lambert\*       |      |
|     | Recaldent (**chewing gum**)          |                 |      |
+-----+--------------------------------------+-----------------+------+
| **  | Asahi Hon-nama (**low-malt beer**)   | Asahi Breweries | 1    |
| 200 |                                      |                 | ,128 |
| 1** | Marocha (**green tea**)              | Coca-Cola       |      |
|     |                                      |                 | 398  |
|     | Roots (**coffee drink**)             | Japan Tobacco   |      |
|     |                                      |                 | 231  |
|     | Umacha (**green tea**)               | Asahi Beverage  |      |
|     |                                      |                 | 199  |
|     | Kikicha (**green tea**)              | Kirin Beverage  |      |
|     |                                      |                 | 197  |
|     | Kirin chu-hai Hyoketsu               | Kirin Breweries |      |
|     | (**cocktail**)                       |                 | 147  |
|     |                                      | S&B Foods       |      |
|     | Torokeru Curry (**instant curry**)   |                 | 48   |
|     |                                      | Ajinomoto       |      |
|     | Soup Pasta (**instant noodle**)      |                 | 16   |
+-----+--------------------------------------+-----------------+------+
| **  | Georgia European Blend (**coffee     | Coca-Cola       | 406  |
| 200 | drink**)                             |                 |      |
| 2** |                                      | Kirin Beverage  | 231  |
|     | Amino Supli (**sports drink**)       |                 |      |
|     |                                      | Suntory         | 219  |
|     | Ryokusui (**green tea**)             |                 |      |
|     |                                      | Suntory         | 119  |
|     | Gokuri (**sports drink**)            |                 |      |
|     |                                      | Meiji Dairy     | 56   |
|     | Probio yogurt LG21 Drink Type        |                 |      |
|     | (**yogurt drink**)                   | Nisshin Food    | 48   |
|     |                                      | Products        |      |
|     | Goota (**instant noodle**)           |                 | 24   |
|     |                                      | Morinaga Milk   |      |
|     | Lactoferrin Yogurt (**yogurt**)      | Industry        | 24   |
|     |                                      |                 |      |
|     | Velters Original (**dessert**)       | Morinaga        | 20   |
|     |                                      |                 |      |
|     | Rook Kakugiri Ichigo no Mousse       | Fujiya          | 12   |
|     | (**children's dessert**)             |                 |      |
|     |                                      | Ajinomoto       | 7    |
|     | Asia Men (**instant noodle**)        |                 |      |
|     |                                      | Q.P.            |      |
|     | Kewpie Zero non-Cholesterol          |                 |      |
|     | (**mayonnaise**)                     |                 |      |
+-----+--------------------------------------+-----------------+------+

\* The product is currently sold by Cadbury Japan.

Source: Nikkan Keizai Tsushin, "The Beverage & Food Statistics Monthly"
Aug. 2003.

[]{#__RefHeading___Toc57626749 .anchor}**V Key Tables and Charts**

These following tables and charts are included to provide U.S. exporters
with a better understanding of Japanese food market and economy.

## Figure 1 Japanese Imports and U.S. share of Top 30 Consumer Foods and Edible Fishery Products

  ---------- -------------------- ----------- ---------- ----------- ----------- ---------- ----------- ------------
  Unit: US\$                                                                                            
  mil                                                                                                   

  **Rank**   **Product name**     **2000**                           **2002**                           

                                  **Total**   **U.S.**   **share**   **Total**   **U.S.**   **share**   **Rating**

  1          Pork                 3236        955        30%         3742        1203       32%         A

  2          Shrimp               3043        6          0%          2368        4          0%          C

  3          Tuna and Bonito      2033        26         1%          1915        22         1%          C

  4          Beef                 2606        1,514      58%         1511        753        50%         A

  5          Chicken              842         97         12%         883         62         7%          B

  6          Salmon and Trout     1074        174        16%         833         127        15%         B

  7          Wine                 792         63         8%          793         56         7%          A

  8          Frozen vegetables    829         295        36%         768         259        34%         A

  9          Crab                 994         99         10%         715         73         10%         B

  10         Pet food             692         306        44%         677         286        42%         A

  11         Coffee               920         17         2%          665         22         3%          C

  12         Natural cheese       520         7          1%          542         6          1%          A

  13         Bananas              552         3          0%          518         0          0%          C

  14         Dried or salted      537         1          0%          500         1          0%          C
             seaweed                                                                                    

  15         Eel                  791         0          0%          498         0          0%          C

  16         Cod roe              584         304        52%         407         289        71%         B

  17         Fruits juice         430         165        38%         381         90         24%         A

  18         Squid                433         8          2%          366         8          2%          C

  19         Octopus              363         0          0%          340         0          0%          C

  20         Cod                  324         286        88%         338         327        97%         B

  21         Internal organs of   813         671        83%         324         280        86%         C
             beef                                                                                       

  22         Whisky               358         75         21%         303         61         20%         B

  23         Sugar                307         1          0%          272         1          0%          C

  24         Grapefruits          255         210        82%         234         196        84%         A

  25         Echinus              267         107        40%         230         59         26%         B

  26         Dried vegetables     261         24         9%          227         19         9%          B

  27         Rice                 265         152        57%         221         117        53%         B

  28         Mackerel             166         0          0%          209         0          0%          C

  29         Barley               245         37         15%         200         49         24%         B

  30         Tea                  228         1          1%          196         2          1%          C
  ---------- -------------------- ----------- ---------- ----------- ----------- ---------- ----------- ------------

\* Rating of U.S. opportunity to increase exports: **A** - Excellent;
**B** - Fair; **C** - Poor

\*\* Individual import items are converted to U.S. dollars at 2000 and
2002 exchange rates, 107.4 and 125.6 respectively

(see Appendix A-3).

Sources: MAFF Japan; Japan Customs; Ratings by Promar Japan and ATOs.

## Figure 2 Top Suppliers of Japanese Food and Fishery Imports

  ------------- ----------- ---------- ----------- ---------- ------------- ----------- ---------- ----------- ----------
  **Consumer                                                  **Edible                                         
  Oriented                                                    Fishery                                          
  Food**                                                      Products**                                       

  **Country**   **2000**               **2002**               **Country**   **2000**               **2002**    

                **Share**   **Rank**   **Share**   **Rank**                 **Share**   **Rank**   **Share**   **Rank**

  United States 36.1%       1          32.4%       1          China         15.2%       1          18.0%       1

  China         14.1%       2          14.4%       2          United States 10.3%       2          10.3%       2

  Australia     8.0%        3          7.2%        3          Thailand      7.5%        4          8.0%        3

  Denmark       5.3%        4          6.0%        4          Russia        8.6%        3          6.8%        4

  Thailand      4.5%        5          5.8%        5          Indonesia     6.4%        6          6.8%        5

  Canada        3.9%        6          5.3%        6          Korea, South  6.6%        5          5.5%        6

  France        3.4%        8          3.3%        7          Taiwan        4.6%        8          5.0%        7

  New Zealand   3.4%        7          3.3%        8          Norway        4.1%        10         4.4%        8

  Brazil        1.6%        13         2.5%        9          Vietnam       3.3%        12         4.2%        9

  Philippines   2.3%        10         2.4%        10         Chile         4.7%        7          4.1%        10

  Korea, South  2.6%        9          2.1%        11         Canada        3.6%        11         3.6%        11

  Italy         1.4%        14         1.8%        12         Australia     3.2%        13         3.2%        12

  Mexico        1.6%        12         1.6%        13         India         4.1%        9          2.8%        13

  Netherlands   1.8%        11         1.6%        14         Morocco       1.9%        14         1.9%        14

  Chile         0.7%        18         1.0%        15         Philippines   1.3%        15         1.1%        15

  Others        9.5%                   9.3%                   Others        14.8%                  14.2%       

  Total         2,459 bn.              2,686 bn.              Total         1,618 bn.              1,619 bn.   
                JPY                    JPY                                  JPY                    JPY         
  ------------- ----------- ---------- ----------- ---------- ------------- ----------- ---------- ----------- ----------

Sources: World Trade Atlas; Japan Customs.

![](media/image6.wmf){width="3.427165354330709in"
height="2.895669291338583in"}![](media/image7.wmf){width="3.0in"
height="2.90748031496063in"}**Top Consumer Foods Suppliers (2002) Top
Edible Fishery Suppliers (2002)**

The United States is Japan's largest supplier of consumer-oriented foods
and second largest supplier of edible fishery products. China is the
largest fishery products exporter to Japan and the second largest for
consumer-oriented foods.

## Figure 3 Change in Japanese Food Import Mix

**1992** **2002**

![](media/image8.wmf){width="2.8125in" height="2.5104166666666665in"}

Sources: World Trade Atlas; Japan Customs.

## Figure 4 Trends in U.S. Shares of Japanese Food and Agricultural Imports

![](media/image10.wmf){width="4.052083333333333in"
height="3.3541666666666665in"}

Sources: World Trade Atlas; Japan Customs.

## Figure 5 Exchange Rate (JPY per US\$) 1992-2002

![](media/image11.wmf){width="5.083333333333333in" height="3.65625in"}

Sources: International Monetary Fund; World Bank; Japan Customs.

## 

## Figure 6 Japan's Food Expenditure Compared to the United States

![](media/image12.wmf){width="4.104166666666667in" height="3.0in"}

Sources: Statistics Bureau, MOF Japan; USDA.

## Figure 7 Comparative data between Japan and United States which influence food production 

**and consumption**

  --------------------------------------------- ------------ ------------
                                                **Japan**    **U.S.**

  Population (mil)                              127          288

  Area (000sq.mi)                               146          3,718

  Population density (people/sq. mi.)           870          77

  GDP (US\$ billion)                            3,981        10,417

  GDP per capita at purchasing power parity     28,000       37,600
  (US\$)                                                     

  Agricultural land (mil ha)                    5            377

  No. of farmers (mil)                          2.3          0.9

  Farmers of the population (%)                 3.0          0.3

  Farm average size (ha)                        1.67         174

  Price of farmland (US\$/ha)                   11,592       1,720

  Avg. manufacturing labor costs (US\$/hr)      20.0         15.29

  Electricity costs (US\$/Kw)                   0.13         0.04

  Gasoline prices (US\$/liter)                  0.79         0.35

  PC ownership (per100persons)                  35           63
  --------------------------------------------- ------------ ------------

Sources: MAFF Japan; MOF Japan; Petroleum Information Center; World
Bank; CIA; USDA; IEEJ.

## 

## Figure 8 Japanese Food Self --sufficiency Rate and Declining Farmer Population (1992-2002)

![](media/image13.wmf){width="5.802083333333333in"
height="4.145833333333333in"}

Sources: MAFF Japan; MOF Japan.

## Figure 9 Japan's Population Growth and Expected Decline 

![](media/image14.wmf){width="5.4375in" height="2.8020833333333335in"}

Source: National Institute of Population and Social Security Research.

###### Figure 10 Major Japanese Cities and Urban Growth

![](media/image15.wmf){width="6.354166666666667in"
height="4.208333333333333in"}

Source: MOF Japan.

## Figure 11 Japanese Unemployment Rate 

![](media/image16.wmf){width="6.4375in" height="3.1875in"}

Source: National Institute of Population and Social Security Research.

## Figure 12 Japanese Income Distribution (1997) and Gini Coefficient

![](media/image17.wmf){width="5.260416666666667in"
height="4.458333333333333in"}

Source: MOF Japan

[]{#__RefHeading___Toc57626762 .anchor}**Appendix A Japanese Retailers**

[]{#__RefHeading___Toc57626763 .anchor}**Figure A-1: Top 10 Supermarkets
(2002)**

+---+------+---+----+------+----------------------+------------------+
| R | Com  | S | N  | Loca | Telephone/Fax        | Address          |
| a | pany | a | o. | tion |                      |                  |
| n |      | l | of |      | URL                  |                  |
| k | Name | e |    |      |                      |                  |
|   |      | s | O  |      |                      |                  |
|   |      |   | ut |      |                      |                  |
|   |      | U | le |      |                      |                  |
|   |      | S | ts |      |                      |                  |
|   |      | \ |    |      |                      |                  |
|   |      | $ |    |      |                      |                  |
|   |      | b |    |      |                      |                  |
|   |      | i |    |      |                      |                  |
|   |      | l |    |      |                      |                  |
|   |      | . |    |      |                      |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | It   | 2 | 1  | Na   | Tel:                 | 4-1-4            |
|   | o-Yo | 7 | 77 | tion | 81(0)3-3459-2111     | Shiba-Koen,      |
|   | kado |   |    | wide | Fax:                 | Minato-ku,       |
|   |      |   |    |      | 81(0)3-3459-6873     |                  |
|   |      |   |    |      |                      | Tokyo 105-8571   |
|   |      |   |    |      | [www.itoyokado.iy    |                  |
|   |      |   |    |      | g.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 2 | Aeon | 2 | \  | Na   | Tel:                 | 1-5-1 Nakase,    |
|   |      | 5 | *8 | tion | 81(0)43-212-6000     | Mihama-ku,       |
|   |      |   | 61 | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)43-212-6849     | Chiba 261-8515   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.aeongr          |                  |
|   |      |   |    |      | oup.net]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 3 | D    | 1 | 2  | Na   | Tel:                 | 2-4-1 Shibakoen, |
|   | aiei | 8 | 65 | tion | 81(0)3-3433-3211     | Minato-ku,       |
|   |      |   |    | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)3-5968-6732     | Tokyo 105-8514   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.daie            |                  |
|   |      |   |    |      | i.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 4 | Uny  | 9 | 1  | Ch   | Tel:                 | 1                |
|   |      |   | 56 | ubu, | 81(0)587-24-8111     | Am               |
|   |      |   |    | K    | Fax:                 | aike-Gotandacho, |
|   |      |   |    | anto | 81(0)587-24-8024     |                  |
|   |      |   |    |      |                      | Inazawa City,    |
|   |      |   |    |      | [www.uny.co.jp](ht   | Aichi Pref.      |
|   |      |   |    |      | tp://www.uny.co.jp/) | 492-8680         |
+---+------+---+----+------+----------------------+------------------+
| 5 | S    | 9 | 2  | Na   | Tel:                 | 2-1-1 Akabane,   |
|   | eiyu |   | 09 | tion | 81(0)3-3598-7000     | Kita-ku,         |
|   |      |   |    | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)3-3598-7763     | Tokyo 115-0045   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.seiy            |                  |
|   |      |   |    |      | u.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 6 | I    | 3 | 71 | Ki   | Tel:                 | 2-22,            |
|   | zumi |   |    | nki, | 81(0)82-264-3211     | Kyobashi-cho,    |
|   |      |   |    | Chu  | Fax: 81(0)82-26-5895 | Minami-ku        |
|   |      |   |    | goku |                      | Hiroshima-shi,   |
|   |      |   |    |      | [w                   | Hiroshima        |
|   |      |   |    |      | ww.izumi.co.jp](http | 732-0828         |
|   |      |   |    |      | ://www.izumi.co.jp/) |                  |
+---+------+---+----+------+----------------------+------------------+
| 7 | Maru | 3 | 2  | K    | Tel:                 | 5-51-12          |
|   | etsu |   | 01 | anto | 81(0)3-3590-1110     | Hi               |
|   |      |   |    |      | Fax:                 | gashi-Ikebukuro, |
|   |      |   |    |      | 81(0)3-3590-4642     |                  |
|   |      |   |    |      |                      | Toshima-ku,Tokyo |
|   |      |   |    |      | [www.mar             | 170-8401         |
|   |      |   |    |      | uetsu.co.jp](http:// |                  |
|   |      |   |    |      | www.maruetsu.co.jp/) |                  |
+---+------+---+----+------+----------------------+------------------+
| 8 | Hei  | 3 | 88 | Ki   | Tel:                 | 31,Koizumi-cho,  |
|   | wado |   |    | nki, | 81(0)749-23-3111     | Hikone-shi,      |
|   |      |   |    |      | Fax:                 |                  |
|   |      |   |    | C    | 81(0)749-23-3254     | Shiga 522-0043   |
|   |      |   |    | hubu |                      |                  |
|   |      |   |    |      | [www.from.co.jp/h    |                  |
|   |      |   |    |      | eiwado/](http://www. |                  |
|   |      |   |    |      | from.co.jp/heiwado/) |                  |
+---+------+---+----+------+----------------------+------------------+
| 9 | Izu  | 3 | 84 | K    | Tel:                 | 1-4-4            |
|   | miya |   |    | inki | 81(0)6-6657-3310     | Hanazono-Minami, |
|   |      |   |    |      | Fax:                 |                  |
|   |      |   |    |      | 81(0)6-6657-3398     | Nishinari-ku,    |
|   |      |   |    |      |                      | Osaka 557-0015   |
|   |      |   |    |      | [www.izumiy          |                  |
|   |      |   |    |      | a.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | Fuji | 2 | 82 | Shik | Tel:                 | 1-2-1,           |
| 0 |      |   |    | oku, | 81(0)89-926-7111     | Miyanishi,       |
|   |      |   |    | K    | Fax:                 | Matsuyama-shi,   |
|   |      |   |    | inki | 81(0)89-925-6981     | Ehime 790-8567   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www                 |                  |
|   |      |   |    |      | .the-fuji.com](http: |                  |
|   |      |   |    |      | //www.the-fuji.com/) |                  |
+---+------+---+----+------+----------------------+------------------+

\*Total SM & GMS of Aeon group.

[]{#__RefHeading___Toc57626764 .anchor}**Figure A-2: Top 10 Department
Stores (2002)**

+---+------+---+----+------+----------------------+------------------+
| R | Com  | S | \  | Loca | Telephone/Fax        | Address          |
| a | pany | a | *N | tion |                      |                  |
| n |      | l | o. |      | URL                  |                  |
| k | Name | e | of |      |                      |                  |
|   |      | s |    |      |                      |                  |
|   |      |   | O  |      |                      |                  |
|   |      | U | ut |      |                      |                  |
|   |      | S | le |      |                      |                  |
|   |      | \ | ts |      |                      |                  |
|   |      | $ |    |      |                      |                  |
|   |      | b |    |      |                      |                  |
|   |      | i |    |      |                      |                  |
|   |      | l |    |      |                      |                  |
|   |      | . |    |      |                      |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | Tak  | 9 | 20 | Na   | Tel:                 | 5-1-5 Namba,     |
|   | ashi |   |    | tion | 81(0)6-6631-1101     | Chuo-ku,         |
|   | maya |   |    | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)6-6632-5195     | Osaka 542-8510   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.takashima       |                  |
|   |      |   |    |      | ya.co.jp](http://www |                  |
|   |      |   |    |      | .takashimaya.co.jp/) |                  |
+---+------+---+----+------+----------------------+------------------+
| 2 | Mi   | 8 | 18 | Na   | Tel:                 | 1-4-1            |
|   | tsuk |   |    | tion | 81(0)3-3241-3311     | Nihon            |
|   | oshi |   |    | wide | Fax:                 | bashi-Muromachi, |
|   |      |   |    |      | 81(0)3-3242-4559     |                  |
|   |      |   |    |      |                      | Chuo-ku, Tokyo   |
|   |      |   |    |      | [www.mitsukosh       | 103-8001         |
|   |      |   |    |      | i.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 3 | Dai  | 6 | 16 | Na   | Tel:                 | 1-7-1            |
|   | maru |   |    | tion | 81(0)6-6271-1231     | Sh               |
|   |      |   |    | wide | Fax:                 | insaibashi-Suji, |
|   |      |   |    |      | 81(0)6-6245-1343     | Chuo-ku,         |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.daimar          | Osaka 542-8501   |
|   |      |   |    |      | u.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 4 | Is   | 5 | 11 | K    | Tel:                 | 3-14-1,          |
|   | etan |   |    | anto | 81(0)3-3352-1111     | Shinjyuku,       |
|   |      |   |    |      | Fax:                 | Shinjyuku-ku,    |
|   |      |   |    |      | 81(0)3-5273-5321     |                  |
|   |      |   |    |      |                      | Tokyo, 160-8011  |
|   |      |   |    |      | [www.iseta           |                  |
|   |      |   |    |      | n.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 5 | M    | 4 | 31 | K    | Tel:                 | 4-3-2 Nakano,    |
|   | arui |   |    | anto | 81(0)3-3384-0101     | Nakano-ku        |
|   |      |   |    |      | Fax:                 |                  |
|   |      |   |    |      | 81(0)3-5343-6615     | Tokyo 164-8701   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.010             |                  |
|   |      |   |    |      | 1.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 6 | T    | 3 | 11 | K    | Tel:                 | 2-24-1           |
|   | okyu |   |    | anto | 81(0)3-3477-3111     | Dogenzaka,       |
|   |      |   |    |      | Fax:                 | Shibuya-ku       |
|   |      |   |    |      | 81(0)3-3496-7200     |                  |
|   |      |   |    |      |                      | Tokyo 150-8019   |
|   |      |   |    |      | [www.tokyu-depar     |                  |
|   |      |   |    |      | t.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 7 | Kint | 3 | 6  | K    | Tel:                 | 1-1-43           |
|   | etsu |   |    | inki | 81(0)6-6624-1111     | Abenosuji,       |
|   |      |   |    |      | Fax:                 | Abeno-ku         |
|   |      |   |    |      | 81(0)6-6622-8656     |                  |
|   |      |   |    |      |                      | Osaka 545-8545   |
|   |      |   |    |      | [www.d-kintets       |                  |
|   |      |   |    |      | u.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 8 | Ha   | 3 | 11 | Ki   | Tel:                 | 8-7 Kakuta-cho,  |
|   | nkyu |   |    | nki, | 81(0)6-6361-1381     | Kita-ku          |
|   |      |   |    | K    | Fax:                 |                  |
|   |      |   |    | anto | 81(0)6-6486-6048     | Osaka 530-8350   |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.hankyu-dep      |                  |
|   |      |   |    |      | t.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 9 | Mat  | 3 | 10 | Na   | Tel:                 | 3-16-1 Sakae,    |
|   | suza |   |    | tion | 81(0)52-251-1111     | Naka-ku,         |
|   | kaya |   |    | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)52-264-7140     | Nagoya 460-8430  |
|   |      |   |    |      |                      |                  |
|   |      |   |    |      | [www.matsuzakay      |                  |
|   |      |   |    |      | a.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | P    | 2 | 19 | Na   | Tel:                 | 4-3,             |
| 0 | arco |   |    | tion | 81(0)3-3477-5710     | Utagawa-cho,     |
|   |      |   |    | wide | Fax:                 | Shibuya-ku,      |
|   |      |   |    |      | 81(0)3-3477-5803     |                  |
|   |      |   |    |      |                      | Tokyo, 150-0042  |
|   |      |   |    |      | [www.parc            |                  |
|   |      |   |    |      | o.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+

\*Domestic Outlets only.

[]{#__RefHeading___Toc57626765 .anchor}**Figure A-3: Top 10 Convenience
Stores (2002)**

+---+------+---+----+------+----------------------+------------------+
| R | S    | S | N  | Loca | Telephone/Fax        | Address          |
| a | tore | a | o. | tion |                      |                  |
| n | Name | l | of |      | URL                  |                  |
| k |      | e |    |      |                      |                  |
|   | (Par | s | O  |      |                      |                  |
|   | ent) |   | ut |      |                      |                  |
|   |      | U | le |      |                      |                  |
|   |      | S | ts |      |                      |                  |
|   |      | \ |    |      |                      |                  |
|   |      | $ |    |      |                      |                  |
|   |      | b |    |      |                      |                  |
|   |      | i |    |      |                      |                  |
|   |      | l |    |      |                      |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | Seve | 1 | 10 | Na   | Tel:                 | 4-1-4 Shibakoen, |
|   | n-El | 8 | ,0 | tion | 81(0)3-3459-3711     | Minato-ku,       |
|   | even |   | 17 | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)3-3459-6609     | Tokyo 105-0011   |
|   | (Ito |   |    |      |                      |                  |
|   | -Yok |   |    |      | [www.se              |                  |
|   | ado) |   |    |      | j.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 2 | La   | 1 | 7  | Na   | Tel:                 | 4-9-25 Shibaura, |
|   | wson | 0 | ,6 | tion | 81(0)3-5476-6800     | Minato-ku,       |
|   |      |   | 25 | wide | Fax:                 |                  |
|   | (Mit |   |    |      | 81(0)3-5440-7621     | Tokyo 108-8563   |
|   | subi |   |    |      | [www.lawso           |                  |
|   | shi) |   |    |      | n.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 3 | Fa   | 8 | 9  | Na   | Tel:                 | 4-26-10          |
|   | mily |   | ,6 | tion | 81(0)3-3989-6600     | Hi               |
|   | Mart |   | 79 | wide | Fax:                 | gashi-Ikebukuro, |
|   |      |   |    |      | 81(0)3-5396-1810     |                  |
|   | (Ito |   |    |      | [www.famil           | Toshima-ku,      |
|   | chu) |   |    |      | y.co.jp]{.underline} | Tokyo 170-8404   |
+---+------+---+----+------+----------------------+------------------+
| 4 | Su   | 5 | 3  | Na   | Tel:                 | 2-28-2 Shiba,    |
|   | nkus |   | ,2 | tion | 81(0)3-5445-3456     | Minato-ku,       |
|   | \*\* |   | 70 | wide | Fax:                 |                  |
|   |      |   |    |      | 81(0)3-5445-3466     | Tokyo 105-8539   |
|   | (    |   |    |      | [www.sunku           |                  |
|   | Uny) |   |    |      | s.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 5 | Circ | 4 | 2  | Ka   | Tel:                 | 1 Gotanda-Cho,   |
|   | le-K |   | ,9 | nto, | 81(0)587-24-9500     | Amaike,          |
|   | \*\* |   | 71 | Ch   | Fax:                 |                  |
|   |      |   |    | ubu, | 81(0)587-24-9503     | Inazawa-shi,     |
|   | (    |   |    | K    | [www.circle          | Aichi 492-8685   |
|   | Uny) |   |    | inki | k.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 6 | D    | 2 | 2  | Na   | Tel:                 | Sun Plaza 35     |
|   | aily |   | ,1 | tion | 81(0)47-323-0001     | Bldg., 1-9-2     |
|   | Yama |   | 60 | wide | Fax:                 | Ichikawa,        |
|   | zaki |   |    |      | 81(0)47-324-0082     | Ichikawa-shi,    |
|   |      |   |    |      | [www.daily-yamazak   | Chiba 272-8530   |
|   | (Y   |   |    |      | i.co.jp]{.underline} |                  |
|   | amaz |   |    |      |                      |                  |
|   | aki) |   |    |      |                      |                  |
+---+------+---+----+------+----------------------+------------------+
| 7 | M    | 2 | 1  | Ka   | Tel:                 | 1-1              |
|   | ini- |   | ,6 | nto, | 81(0)3-3294-9749     | K                |
|   | Stop |   | 38 | To   | Fax:                 | anda-Nishikicho, |
|   |      |   |    | kai, | 81(0)3-3294-9791     |                  |
|   | (A   |   |    | K    | [www.ministo         | Chiyoda-ku,      |
|   | EON) |   |    | inki | p.co.jp]{.underline} | Tokyo 101-0054   |
+---+------+---+----+------+----------------------+------------------+
| 8 | A    | 2 | 1  | Na   | Tel:                 | 13-1 Ichibancho, |
|   | M/PM |   | ,3 | tion | 81(0)3-5211-3600     | Chiyoda-ku       |
|   |      |   | 65 | wide | Fax:                 |                  |
|   | (J   |   |    |      | 81(0)3-5211-3593     | Tokyo 102-0082   |
|   | apan |   |    |      | [www.amp             |                  |
|   | Ene  |   |    |      | m.co.jp]{.underline} |                  |
|   | rgy) |   |    |      |                      |                  |
+---+------+---+----+------+----------------------+------------------+
| 9 | S    | 1 | 1  | Hokk | Tel:                 | Park 9-5 Bldg.,  |
|   | eico |   | ,0 | aido | 81(0)11-511-2796     | Nishi 6, Minami  |
|   | mart |   | 07 |      | Fax:                 | 9,               |
|   |      |   |    |      | 81(0)11-511-2834     |                  |
|   |      |   |    |      |                      | Chuo-ku, Sapporo |
|   |      |   |    |      | [www.seicomar        | 064-8620         |
|   |      |   |    |      | t.co.jp]{.underline} |                  |
+---+------+---+----+------+----------------------+------------------+
| 1 | Po   | 1 | 8  | Na   | Tel:                 | 655-1,           |
| 0 | plar |   | 95 | tion | 81(0)82-837-3500     | Ooazahisaji,     |
|   |      |   |    | wide | Fax:81(0)82-837-3540 | Asa-cho,         |
|   |      |   |    |      |                      | Asakita-ku,      |
|   |      |   |    |      | <http://ww           | Hioroshima       |
|   |      |   |    |      | w.poplar-cvs.co.jp/> | 731-3395         |
+---+------+---+----+------+----------------------+------------------+

\*Sales of total shops (owned-store, franchised-store, and area
franchised-store).

\*\*Sunkus and Circle K plan to merge as of Sep. 2004.

[]{#__RefHeading___Toc57626766 .anchor}**Figure A-4: Top 10 Food
Wholesalers (2002)**

+---+-------+----+-------+------------------------+-------------------+
| R | Co    | S  | Loc   | Telephone/Fax          | Address           |
| a | mpany | al | ation |                        |                   |
| n |       | es |       | URL                    |                   |
| k | Name  |    |       |                        |                   |
|   |       | US |       |                        |                   |
|   |       | \$ |       |                        |                   |
|   |       | b  |       |                        |                   |
|   |       | il |       |                        |                   |
+---+-------+----+-------+------------------------+-------------------+
| 1 | K     | 14 | Natio | Tel: 81(0)3-3276-4000  | 1-1-1 Nihonbashi, |
|   | okubu |    | nwide | Fax: 81(0)3-3271-6523  | Chuo-ku,          |
|   |       |    |       |                        |                   |
|   |       |    |       | [www.kok               | Tokyo 103-8241    |
|   |       |    |       | ubu.co.jp]{.underline} |                   |
+---+-------+----+-------+------------------------+-------------------+
| 2 | Ryo   | 8  | Natio | Tel: 81(0)3-3767-5111  | 6-1-1 Heiwajima,  |
|   | shoku |    | nwide | Fax: 81(0)3-3767-0424  | Ota-ku,           |
|   |       |    |       |                        |                   |
|   |       |    |       | [www.ryosh             | Tokyo 143-6556    |
|   |       |    |       | oku.co.jp]{.underline} |                   |
+---+-------+----+-------+------------------------+-------------------+
| 3 | Snow  | 6  | Natio | Tel: 81(0)3-3410-4372  | 3-1-1 Nozawa,     |
|   | Brand |    | nwide | Fax: 81(0)3-3410-4626  | Setagaya-ku,      |
|   |       |    |       |                        |                   |
|   | A     |    |       | [www.yuki‑acc          | Tokyo 154-8501    |
|   | ccess |    |       | ess.co.jp]{.underline} |                   |
+---+-------+----+-------+------------------------+-------------------+
| 4 | I     | 4  | Natio | Tel: 81(0)6-6204‑5901  | 2-1-6 Koraibashi, |
|   | tochu |    | nwide | Fax: 81(0)6-6204‑5970  | Chuo-ku,          |
|   | Foods |    |       | [www.itochu-sho        |                   |
|   |       |    |       | kuhin.com]{.underline} | Osaka 541-8578    |
+---+-------+----+-------+------------------------+-------------------+
| 5 | Sanyu | 4  | Natio | Tel: 81(0)3‑3551‑1211  | 1-25-12 Shinkawa, |
|   | koami |    | nwide | Fax: 81(0)3‑5541-7467  | Chuo-ku,          |
|   |       |    |       |                        |                   |
|   |       |    |       | [www.sanyu-ko          | Tokyo 104-8286    |
|   |       |    |       | ami.co.jp]{.underline} |                   |
+---+-------+----+-------+------------------------+-------------------+
| 6 | Kato  | 4  | Natio | Tel: 81(0)798-33-7650  | 9-20,             |
|   | S     |    | nwide | Fax:81(0)798-22-5637   | Matsubara-cho,    |
|   | angyo |    |       |                        | Nishinomiya-shi,  |
|   |       |    |       | [www.kat               | Hyogo 662-8543    |
|   |       |    |       | osangyo.co.jp](http:// |                   |
|   |       |    |       | www.katosangyo.co.jp/) |                   |
+---+-------+----+-------+------------------------+-------------------+
| 7 | Mei   | 4  | Natio | Tel: 81(0)3-3271-1111  | .                 |
|   | di-ya |    | nwide | Fax: 81(0)3-3273-6360  |                   |
|   |       |    |       |                        | 2-2-8, Kyobashi,  |
|   |       |    |       | [www                   | Chuo-ku,          |
|   |       |    |       | .meidi-ya.co.jp](http: |                   |
|   |       |    |       | //www.meidi-ya.co.jp/) | Tokyo 104-8302    |
+---+-------+----+-------+------------------------+-------------------+
| 8 | Nihon | 3  | Natio | Tel: 81(0)3-3273-1817  | 2-2-1, Yaesu,     |
|   | S     |    | nwide |                        | Chuo-ku           |
|   | hurui |    |       | [www                   |                   |
|   | H     |    |       | .nishuhan.co.jp](http: | Tokyo 104-0028    |
|   | anbai |    |       | //www.nishuhan.co.jp/) |                   |
+---+-------+----+-------+------------------------+-------------------+
| 9 | Asahi | 3  | Ky    | Tel: 81(0)88-882-7111  | 2-15-5, Minami    |
|   | Foods |    | usyu- |                        | Harimaya-cho,     |
|   |       |    |       | [www.asask.co.jp](ht   | Kochi-city,       |
|   |       |    | Kanto | tp://www.asask.co.jp/) | Kochi, 780-8505   |
+---+-------+----+-------+------------------------+-------------------+
| 1 | Ni    | 2  | Natio | Tel: 81(0)3-3843-0231  | Nihon Seimei Ueno |
| 0 | shino |    | nwide | Fax: 81(0)3-3843-6771  | bldg. 5-2-2       |
|   |       |    |       |                        | Higashi Ueno,     |
|   |       |    |       | [w                     | Taito-ku, Tokyo   |
|   |       |    |       | ww.nishino.co.jp](http | 110-8624          |
|   |       |    |       | ://www.nishino.co.jp/) |                   |
+---+-------+----+-------+------------------------+-------------------+

Soureces: Nihon Keizai Shinbun "The Ranking 2002", "Food Wholesaler
Ranking 2002", "CVS Ranking 2002"; and company annual reports. Sales are
shown by connection base.

#### Appendix B Japanese Food Service Companies

## Figure B-1: Top 10 Commercial Restaurant Food Service Companies (2002)

+---+--------+---+---+-----+----------------------+------------------+
| R | C      | S | N | Lo  | Telephone/Fax        | Address          |
| a | ompany | a | o | cat |                      |                  |
| n |        | l | . | ion | URL                  |                  |
| k | Name   | e | o |     |                      |                  |
|   |        | s | f |     |                      |                  |
|   |        |   |   |     |                      |                  |
|   |        | U | O |     |                      |                  |
|   |        | S | u |     |                      |                  |
|   |        | \ | t |     |                      |                  |
|   |        | $ | l |     |                      |                  |
|   |        | b | e |     |                      |                  |
|   |        | i | t |     |                      |                  |
|   |        | l | s |     |                      |                  |
|   |        | . |   |     |                      |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 1 | McDo   | 3 | 3 | N   | Tel:                 | 6-5-1            |
|   | nald's | . | , | ati | 81(0)3-3344-6251     | Nishi-Shinjuku,  |
|   | Japan  | 2 | 8 | onw | Fax:                 |                  |
|   |        |   | 9 | ide | 81(0)3-3344‑6872     | Shinjuku-ku,     |
|   |        |   | 1 |     |                      | Tokyo 163-1339   |
|   |        |   |   |     | [www.mcdonald        |                  |
|   |        |   |   |     | s.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 2 | S      | 2 | 2 | N   | Tel:                 | 1-25-8           |
|   | kylark | . | , | ati | 81(0)422-51-8111     | Nishi-Kubo,      |
|   |        | 9 | 4 | onw | Fax:81(0)422-37-5240 |                  |
|   |        |   | 1 | ide |                      | Musashino-shi,   |
|   |        |   | 7 |     | [www.skylar          | Tokyo 180-8580   |
|   |        |   |   |     | k.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 3 | Yos    | 1 | 9 | N   | Tel:                 | 4-3-17 Shinjuku, |
|   | hinoya | . | 1 | ati | 81(0)3-5269-5111     | Shinjuku-ku,     |
|   | D&C    | 5 | 3 | onw | Fax:                 |                  |
|   |        |   |   | ide | 81(0)3-5269-5090     | Tokyo 160-8451   |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.yoshinoya       |                  |
|   |        |   |   |     | ‑dc.com]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 4 | Royal  | 1 | 5 | N   | Tel:                 | 3-28-5 Naka,     |
|   |        | . | 1 | ati | 81(0)92-471-2479     | Hakata-ku,       |
|   | (Royal | 3 | 6 | onw | Fax:                 |                  |
|   | Host)  |   |   | ide | 81(0)92-471-2508     | Fukuoka 816-8584 |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.roya            |                  |
|   |        |   |   |     | l.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 5 | Ke     | 1 | 1 | N   | Tel:                 | 1-15-1           |
|   | ntucky | . | , | ati | 81(0)3-3719-0231     | Ebisu-Minami,    |
|   | Fried  | 1 | 4 | onw | Fax:                 |                  |
|   | C      |   | 4 | ide | 81(0)3-5722-7247     | Shibuya-ku,      |
|   | hicken |   | 4 |     |                      | Tokyo 150-8586   |
|   | Japan  |   |   |     | [japan.kf            |                  |
|   |        |   |   |     | c.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 6 | Mon    | 1 | 1 | N   | Tel:                 | 1-17-3           |
|   | teroza | . | , | ati | 81(0)422-36-8888     | Nakamachi,       |
|   |        | 1 | 1 | onw | Fax:                 |                  |
|   |        |   | 0 | ide | 81(0)422-36-8988     | Musashino-shi,   |
|   |        |   | 9 |     |                      | Tokyo 180-8538   |
|   |        |   |   |     | [www.monteroz        |                  |
|   |        |   |   |     | a.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 7 | Duskin | 1 | 1 | N   | Tel:81(0)6-6821-5222 | 1-33             |
|   |        | . | , | ati | Fax:                 | Toyotsu-cho,     |
|   | (      | 1 | 3 | onw | 81(0)6-6821-5334     | Suita-shi,       |
|   | Mister |   | 1 | ide |                      |                  |
|   | Donut) |   | 9 |     | [www.duski           | Osaka 564-0051   |
|   |        |   |   |     | n.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 8 | Mos    | 0 | 1 | N   | Tel:                 | 22, Tansu‑machi, |
|   | Food   | . | , | ati | 81(0)3-3266-7171     | Shinjuku‑ku,     |
|   | Se     | 9 | 6 | onw | Fax:                 |                  |
|   | rvices |   | 2 | ide | 81(0)3-3266-7110     | Tokyo 162‑8501   |
|   |        |   | 2 |     |                      |                  |
|   |        |   |   |     | [www.mo              |                  |
|   |        |   |   |     | s.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 9 | D      | 0 | 5 | Kan | Tel:                 | 4-1-4            |
|   | enny's | . | 7 | to, | 81(0)3-3459-3501     | Shiba-koen,      |
|   | Japan  | 8 | 1 | To  | Fax:                 | Minato-ku,       |
|   |        |   |   | kai | 81(0)3-3459-3558     |                  |
|   |        |   |   |     |                      | Tokyo 105-8571   |
|   |        |   |   |     | [www.denny           |                  |
|   |        |   |   |     | s.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 1 | Doutor | 0 | 1 | Nat | Tel:                 | 1-10-1, Jinnan,  |
| 0 | Coffee | . | 2 | ion | 81(0)3-5459-9008     | Shibuya-ku,      |
|   |        | 6 | 2 | w   |                      |                  |
|   |        |   | 2 | ide | [www                 | Tokyo150-8412    |
|   |        |   |   |     | .doutor.co.jp](http: |                  |
|   |        |   |   |     | //www.doutor.co.jp/) |                  |
+---+--------+---+---+-----+----------------------+------------------+

## Figure B-2: Top 10 Hotel/Resort Food Service Companies (2002)

+---+--------+---+---+-----+----------------------+------------------+
| R | C      | F | N | Lo  | Telephone/Fax        | Address          |
| a | ompany | o | o | cat |                      |                  |
| n |        | o | . | ion | URL                  |                  |
| k | Name   | d | o |     |                      |                  |
|   |        | S | f |     |                      |                  |
|   |        | a |   |     |                      |                  |
|   |        | l | O |     |                      |                  |
|   |        | e | u |     |                      |                  |
|   |        | s | t |     |                      |                  |
|   |        |   | l |     |                      |                  |
|   |        | U | e |     |                      |                  |
|   |        | S | t |     |                      |                  |
|   |        | \ | s |     |                      |                  |
|   |        | $ |   |     |                      |                  |
|   |        | b |   |     |                      |                  |
|   |        | i |   |     |                      |                  |
|   |        | l |   |     |                      |                  |
|   |        | . |   |     |                      |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 1 | Prince | 0 | 8 | N   | Tel:                 | 6-35-1 Jingumae, |
|   | Hotels | . | 3 | ati | 81(0)3-3498-1111     | Shibuya-ku,      |
|   |        | 7 |   | onw | Fax:                 |                  |
|   |        | 2 |   | ide | 81(0)3-3498-1113     | Tokyo 150-0001   |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.princehotel     |                  |
|   |        |   |   |     | s.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 2 | New    | 0 | 2 | N   | Tel:                 | 4-1 Kioicho,     |
|   | Otani  | . | 9 | ati | 81(0)3-3265‑1111     | Chiyoda-ku,      |
|   | Hotels | 4 |   | onw | Fax:                 |                  |
|   |        | 6 |   | ide | 81(0)3-3221‑2619     | Tokyo 102-8578   |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.newotan         |                  |
|   |        |   |   |     | i.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 3 | Fujita | 0 | 4 | N   | Tel:                 | 1-9-15 Kaigan,   |
|   | Kanko  | . | 9 | ati | 81(0)3-3433-5154     | Minato-ku,       |
|   |        | 2 |   | onw | Fax:                 |                  |
|   |        | 6 |   | ide | 81(0)3-3433-5197     | Tokyo 105-8551   |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.fujita-kank     |                  |
|   |        |   |   |     | o.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 4 | Im     | 0 | 3 | Tok | Tel:                 | 1-1-1            |
|   | perial | . |   | yo, | 81(0)3-3504-1111     | Uchi-Sawaicho,   |
|   | Hotel  | 2 |   | Osa | Fax:                 |                  |
|   |        | 5 |   | ka, | 81(0)3-3581-9146     | Chiyoda-ku,      |
|   |        |   |   | Kam |                      | Tokyo 100-8558   |
|   |        |   |   | iko | [www.imperialhote    |                  |
|   |        |   |   | chi | l.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 5 | JR     | 0 | 7 | Ki  | Tel:                 | 901,             |
|   | West   | . |   | nki | 81(0)75-344-8888     | H                |
|   | Hotels | 1 |   |     | Fax:                 | igashishiokouji, |
|   |        | 8 |   |     | 81(0)75-344-4400     | Shiokoji-        |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     | [www.hotels.westjr   | kudaru,          |
|   |        |   |   |     | .co.jp](http://www.h | Karasuma         |
|   |        |   |   |     | otels.westjr.co.jp/) | -dori,,Shimogyo, |
|   |        |   |   |     |                      |                  |
|   |        |   |   |     |                      | Kyoto,600-8216   |
+---+--------+---+---+-----+----------------------+------------------+
| 6 | Keio   | 0 | 4 | Tok | Tel:                 | 2-2-1 Nishi      |
|   | Plaza  | . |   | yo, | 81(0)3-3344-0111     | Shinjuku,        |
|   | Hotel  | 1 |   | S   | Fax:                 |                  |
|   |        | 8 |   | app | 81(0)3-3345-8269     | Shinjuku-ku,     |
|   |        |   |   | oro |                      | Tokyo 160-8330   |
|   |        |   |   |     | [www.keioplaz        |                  |
|   |        |   |   |     | a.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 7 | Mitsui | 0 | 1 | N   | Tel:                 | 1-26-9,          |
|   | Kanko  | . | 8 | ati | 81(0)3-3297-8831     | Shinkawa,        |
|   | Group  | 1 |   | onw |                      | Chuo-ku,         |
|   |        | 6 |   | ide | [www.mitsuikan       |                  |
|   |        |   |   |     | ko.co.jp](http://www | Tokyo, 104-0033  |
|   |        |   |   |     | .mitsuikanko.co.jp/) |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 8 | Hankyu | 0 | 4 | N   | Tel:                 | 1-2-6,           |
|   | Hotel  | . | 4 | ati | 81(0)3-3596-8633     | Shinbashi,       |
|   | Group  | 1 |   | onw |                      | Minato-ku,       |
|   |        | 5 |   | ide | [www.hankyu-ho       |                  |
|   |        |   |   |     | tel.com]{.underline} | Tokyo, 105-8621  |
+---+--------+---+---+-----+----------------------+------------------+
| 9 | Palace | 0 | 4 | K   | Te                   | 1-1-1,           |
|   | Hotel  | . |   | ant | l:81(0)3-3211-5211　 | Marunouchi,      |
|   | Chain  | 1 |   | o-a | Fax:81(0)3-3211-6987 | Chiyoda-ku,      |
|   |        | 4 |   | rea |                      |                  |
|   |        |   |   |     | [www.palacehote      | Tokyo, 100-0005  |
|   |        |   |   |     | l.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 1 | Resort | 0 | 3 | N   | Tel: :               | 2-18-31,         |
| 0 | Trust  | . | 4 | ati | 81(0)52-933-6000     | Higashisakura,   |
|   |        | 1 |   | onw |                      | Naka-ku,         |
|   |        | 4 |   | ide | [www.resorttru       |                  |
|   |        |   |   |     | st.co.jp](http://www | Nagoya, 460-8490 |
|   |        |   |   |     | .resorttrust.co.jp/) |                  |
+---+--------+---+---+-----+----------------------+------------------+

## Figure B-3: Top 5 Institutional Food Service Companies (2002)

+---+---------+---+------+------------------------+-------------------+
| R | Company | S | Loca | Telephone/Fax          | Address           |
| a |         | a | tion |                        |                   |
| n | Name    | l |      | URL                    |                   |
| k |         | e |      |                        |                   |
|   |         | s |      |                        |                   |
|   |         |   |      |                        |                   |
|   |         | U |      |                        |                   |
|   |         | S |      |                        |                   |
|   |         | \ |      |                        |                   |
|   |         | $ |      |                        |                   |
|   |         | b |      |                        |                   |
|   |         | i |      |                        |                   |
|   |         | l |      |                        |                   |
|   |         | . |      |                        |                   |
+---+---------+---+------+------------------------+-------------------+
| 1 | Nisshin | 1 | Na   | Tel: 81(0)3-3230-2235  | Kioicho Bldg.     |
|   | Hea     | . | tion | Fax: 81(0)3-3237-4922  | 16F, 3-12         |
|   | lthcare | 0 | wide |                        | Kioicho,          |
|   | food    | 1 |      | [www.nifs.co.jp](h     | Chiyoda-ku, Tokyo |
|   | Service |   |      | ttp://www.nifs.co.jp/) | 102-0094          |
+---+---------+---+------+------------------------+-------------------+
| 2 | Shidax  | 0 | Na   | Tel: 81(0)3-5908-1361  | 3-7-1             |
|   | Food    | . | tion | Fax: 81(0)3-5908-1360  | Nishi-Shinjuku    |
|   | Service | 9 | wide |                        |                   |
|   |         | 7 |      | [www.shi               | Shinjuku-ku,      |
|   |         |   |      | dax.co.jp]{.underline} | Tokyo 163-1036    |
+---+---------+---+------+------------------------+-------------------+
| 3 | Aim     | 0 | Na   | Tel: 81(0)3-3502-3721  | 1-1-15            |
|   | S       | . | tion | Fax: 81(0)3-3502-6580  | Nishi-Shimbashi,  |
|   | ervices | 8 | wide |                        |                   |
|   |         | 3 |      | [www.aimservi          | Minato-ku, Tokyo  |
|   |         |   |      | ces.co.jp]{.underline} | 105-0003          |
+---+---------+---+------+------------------------+-------------------+
| 4 | Green   | 0 | Na   | Tel: 81(0)3-3379-1211  | 3-20-2            |
|   | House   | . | tion | Fax: 81(0)3-3370-9280  | Nishi-Shinjuku,   |
|   |         | 6 | wide |                        |                   |
|   |         | 8 |      | [www.greenho           | Shinjuku-ku,      |
|   |         |   |      | use.co.jp]{.underline} | Tokyo 163-1477    |
+---+---------+---+------+------------------------+-------------------+
| 5 | Seiyo   | 0 | Na   | Tel: 81(0)3-3984-0281  | 3-13-3, Higashi   |
|   | Food    | . | tion |                        | Ikebukuro,        |
|   | Systems | 6 | wide | [www.s                 | Toshima-ku,       |
|   |         | 5 |      | eiyofood.co.jp](http:/ | Tokyo, 170-0013   |
|   |         |   |      | /www.seiyofood.co.jp/) |                   |
+---+---------+---+------+------------------------+-------------------+

## Figure B-4: Top 5 Home Meal Replacement Sector and Bento Producers/Marketers (2002)

+---+--------+---+---+-----+----------------------+------------------+
| R | C      | S | N | Lo  | Telephone/Fax        | Address          |
| a | ompany | a | o | cat |                      |                  |
| n |        | l | . | ion | URL                  |                  |
| k | Name   | e | o |     |                      |                  |
|   |        | s | f |     |                      |                  |
|   |        |   |   |     |                      |                  |
|   |        | U | O |     |                      |                  |
|   |        | S | u |     |                      |                  |
|   |        | \ | t |     |                      |                  |
|   |        | $ | l |     |                      |                  |
|   |        | b | e |     |                      |                  |
|   |        | i | t |     |                      |                  |
|   |        | l | s |     |                      |                  |
|   |        | . |   |     |                      |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 1 | Plenus | 1 | 2 | N   | Tel:                 | 1-19-21,         |
|   |        | . | , | ati | 81(0)92‑452‑3600     | Kamihokota-cho,  |
|   | (Hokka | 5 | 1 | onw | Fax.                 | Hakata-ku,       |
|   | hokka  | 3 | 7 | ide | 81(0)92‑452‑3622     | Fukuoka 812-8580 |
|   | tei)   |   | 3 |     |                      |                  |
|   |        |   |   |     | [www.hokkahokka      |                  |
|   |        |   |   |     | tei.com]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 2 | Honke  | 0 | 2 | N   | Tel:                 | 1-1-5            |
|   | Ka     | . | , | ati | 81(0)78-251-3050     | Nunobikimachi,   |
|   | madoya | 9 | 6 | onw | Fax:                 | Chuo-ku,         |
|   |        | 7 | 5 | ide | 81(0)78-251-3146     |                  |
|   |        |   | 0 |     |                      | Kobe, Hyogo      |
|   |        |   |   |     | [www.honkekamadoy    | 651‑0097         |
|   |        |   |   |     | a.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 3 | Koz    | 0 | 4 | N   | Tel:                 | 3-13-10, Minami  |
|   | osushi | . | 6 | ati | 81(0)3-3988-0541     | Ikebukuro,       |
|   | Chain  | 4 | 3 | onw |                      | Toshima-ku,      |
|   |        | 9 |   | ide | [www.kozosush        | Tokyo 171-0022   |
|   |        |   |   |     | i.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 4 | Origin | 0 | 4 | N   | Tel:                 | 3-2-4            |
|   | Toshu  | . | 2 | ati | 81(0)3-3305-0180     | Sengawacho,      |
|   |        | 2 | 0 | onw | Fax:                 | Chofu,           |
|   |        | 8 |   | ide | 81(0)3-3305-0330     |                  |
|   |        |   |   |     |                      | Tokyo 182-0002   |
|   |        |   |   |     | [www.tosh            |                  |
|   |        |   |   |     | u.co.jp]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+
| 5 | Hirai  | 0 | 5 | Kyu | Tel:                 | 7-26-70          |
|   |        | . | 4 | shu | 81(0)96-324-3666     | Kasugacho,       |
|   |        | 0 |   |     | Fax:                 |                  |
|   |        | 8 |   |     | 81(0)96-326-4115     | Kumamoto         |
|   |        |   |   |     |                      | 860-0047         |
|   |        |   |   |     | [www.hirai           |                  |
|   |        |   |   |     | ‑wa.com]{.underline} |                  |
+---+--------+---+---+-----+----------------------+------------------+

Note: All sales shown in Appendixes B have been taken from Nihon Keizai
Shinbun "The Ranking 2002", "Food Wholesaler Ranking 2002", and company
annual reports.

[]{#__RefHeading___Toc57626772 .anchor}**Appendix C Japanese Food
Manufactures**

+---------------------+------------+----------------------------------+
| **Fig C-1**         |            |                                  |
|                     |            |                                  |
| **Broad-line**      |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Sales      | Main Product                     |
|                     |            |                                  |
|                     | US\$ bil.  |                                  |
+---------------------+------------+----------------------------------+
| Japan Tobacco       | 36         | Tobacco, beverage                |
+---------------------+------------+----------------------------------+
| Kirin Breweries     | 13         | Beer, beverage                   |
+---------------------+------------+----------------------------------+
| Asahi Breweries     | 11         | Beer, beverage                   |
+---------------------+------------+----------------------------------+
| Ajinomoto           | 8          | Seasonings                       |
+---------------------+------------+----------------------------------+
| Nippon Ham          | 7          | Processed Meat                   |
+---------------------+------------+----------------------------------+

+---------------------+------------+----------------------------------+
| **Fig C-2**         |            |                                  |
|                     |            |                                  |
| **Frozen Foods**    |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Share      | Main Products                    |
+---------------------+------------+----------------------------------+
| Nichirei            | 15.8%      | Fried Rice & Vegetables          |
+---------------------+------------+----------------------------------+
| Katokichi           | 12.4%      | Fried Shrimp                     |
+---------------------+------------+----------------------------------+
| Ajinomoto           | 8.5%       | Fried Rice & Vegetables          |
+---------------------+------------+----------------------------------+
| Nichiro             | 7.8%       | Seafood                          |
+---------------------+------------+----------------------------------+
| Nippon Suisan       | 7.3%       | Seafood                          |
+---------------------+------------+----------------------------------+

+---------------------+------------+----------------------------------+
| **Fig C-3**         |            |                                  |
|                     |            |                                  |
| **Ham & Sausage**   |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Share      | Main Products                    |
+---------------------+------------+----------------------------------+
| Nippon Ham          | 21.6%      | Meat                             |
+---------------------+------------+----------------------------------+
| Itoham Foods        | 20.4%      | Ham, Sausages & Meat             |
+---------------------+------------+----------------------------------+
| Marudai Food        | 14.9%      | Ham & Sausages                   |
+---------------------+------------+----------------------------------+
| Prima Meat Pcakers  | 11.8%      | Meat                             |
+---------------------+------------+----------------------------------+
| Yonekyu             | 5.0%       | Meat Products                    |
+---------------------+------------+----------------------------------+

+---------------------+------------+----------------------------------+
| **Fig C-4**         |            |                                  |
|                     |            |                                  |
| **Ice cream**       |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Share      | Main Product                     |
+---------------------+------------+----------------------------------+
| Ezaki Glico         | 13.0%      | Snack                            |
+---------------------+------------+----------------------------------+
| Morinaga Milk       | 12.3%      | Milk & Yogurt                    |
| Industry            |            |                                  |
+---------------------+------------+----------------------------------+
| Meiji Dairies       | 12.3%      | Dehydrated Milk                  |
+---------------------+------------+----------------------------------+
| Haagen-daz          | 11.7%      | Ice cream                        |
+---------------------+------------+----------------------------------+
| Lotte               | 10.1%      | Snack                            |
+---------------------+------------+----------------------------------+

+----------------------------+------------+---------------------------+
| **Fig C-5**                |            |                           |
|                            |            |                           |
| **Pasta**                  |            |                           |
+----------------------------+------------+---------------------------+
| Company Name               | Share      | Main Product              |
+----------------------------+------------+---------------------------+
| Nisshin Seifun Group       | 30.0%      | Flour                     |
+----------------------------+------------+---------------------------+
| Nippon Flour Mills         | 23.3%      | Flour                     |
+----------------------------+------------+---------------------------+
| Showa Sangyo               | 7.8%       | Instant Noodles           |
+----------------------------+------------+---------------------------+
| Hagoromo Foods             | 7.1%       | Instant Noodles           |
+----------------------------+------------+---------------------------+
| Okumoto Flour Milling      | 3.3%       | Flour                     |
+----------------------------+------------+---------------------------+

+----------------------------+------------+---------------------------+
| **Fig C-6**                |            |                           |
|                            |            |                           |
| **Instant Noodle**         |            |                           |
+----------------------------+------------+---------------------------+
| Company Name               | Share      | Main Product              |
+----------------------------+------------+---------------------------+
| Nisshin Seifun Group       | 41.7%      | Flour                     |
+----------------------------+------------+---------------------------+
| Toyo Suisan                | 17.6%      | Seafood                   |
+----------------------------+------------+---------------------------+
| Sanyo Foods                | 14.1%      | Instant Noodles           |
+----------------------------+------------+---------------------------+
| Myojo Foods                | 10.0%      | Instant Noodles           |
+----------------------------+------------+---------------------------+
| Acecook                    | 5.8%       | Instant Noodles           |
+----------------------------+------------+---------------------------+

+----------------------------+------------+---------------------------+
| **Fig C-7**                |            |                           |
|                            |            |                           |
| **Beer**                   |            |                           |
+----------------------------+------------+---------------------------+
| Company Name               | Share      | Main Product              |
+----------------------------+------------+---------------------------+
| Asahi                      | 38.4%      | Beer                      |
+----------------------------+------------+---------------------------+
| Kirin Breweries            | 36.2%      | Beer                      |
+----------------------------+------------+---------------------------+
| Sapporo Breweries          | 14.1%      | Beer                      |
+----------------------------+------------+---------------------------+
| Suntory                    | 10.5%      | Spirits, Wine, Beer       |
+----------------------------+------------+---------------------------+
| Orion Beer                 | 0.8%       | Shochu                    |
+----------------------------+------------+---------------------------+

+----------------------------+------------+---------------------------+
| **Fig C-8**                |            |                           |
|                            |            |                           |
| **Non-Alcoholic            |            |                           |
| Beverages**                |            |                           |
+----------------------------+------------+---------------------------+
| Company Name               | Share      | Main Product              |
+----------------------------+------------+---------------------------+
| Coca-Cola                  | 31.6%      | Non-alcoholic drinks      |
+----------------------------+------------+---------------------------+
| Suntory                    | 17.5%      | Non-alcoholic drinks      |
+----------------------------+------------+---------------------------+
| Kirin Beverage             | 9.7%       | Non-alcoholic drinks      |
+----------------------------+------------+---------------------------+
| Ito En                     | 6.2%       | Green Tea                 |
+----------------------------+------------+---------------------------+
| Otsuka Pharmaceutical      | 5.9%       | Green Tea                 |
+----------------------------+------------+---------------------------+

+---------------------+------------+----------------------------------+
| **Fig C-9**         |            |                                  |
|                     |            |                                  |
| **Baking**          |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Sales      | Main Product                     |
|                     |            |                                  |
|                     | US\$ bil   |                                  |
+---------------------+------------+----------------------------------+
| Yamazaki Baking     | 5.75       | Baking                           |
+---------------------+------------+----------------------------------+
| Shikishima Baking   | 1.09       | Baking                           |
+---------------------+------------+----------------------------------+
| First Baking        | 0.51       | Baking                           |
+---------------------+------------+----------------------------------+
| Nakamuraya          | 0.32       | Baking and Sweets                |
+---------------------+------------+----------------------------------+
| Nichiryo Baking     | 0.18       | Baking                           |
+---------------------+------------+----------------------------------+

+---------------------+------------+----------------------------------+
| **Fig C-10**        |            |                                  |
|                     |            |                                  |
| **Seafood**         |            |                                  |
+---------------------+------------+----------------------------------+
| Company Name        | Sales      | Main Product                     |
|                     |            |                                  |
|                     | US\$ bil   |                                  |
+---------------------+------------+----------------------------------+
| Maruha              | 6.40       | Seafood, Processed food          |
+---------------------+------------+----------------------------------+
| Nippon Suisan       | 3.97       | Seafood, Processed food          |
+---------------------+------------+----------------------------------+
| Nichiryo            | 2.17       | Seafood, Processed food          |
+---------------------+------------+----------------------------------+
| Kyokuyo             | 1.29       | Seafood, Processed food          |
+---------------------+------------+----------------------------------+
| Hosui               | 0.17       | Seafood                          |
+---------------------+------------+----------------------------------+

Appendix C Sources: Nikkei "The Ranking 2002", "2002 Commodities'
Share", company annual reports.

# Appendix D Key Contacts

[]{#__RefHeading___Toc57626774 .anchor}**Figure D-1: U.S. Government**

+-------------+------------------------+------------------------------+
| **O         | **Telephone/Fax**      | **Address**                  |
| rganization |                        |                              |
| Name**      | **URL**                |                              |
+-------------+------------------------+------------------------------+
| A           | Tel: 81(0)3-3505-6050  | Toshin Tameike Bldg 8F,      |
| gricultural | Fax: 81(0)3-3582-6429  |                              |
| Trade       |                        | 1-1-14 Akasaka               |
| Office      | [www.ato               |                              |
|             | japan.org]{.underline} | Minato-ku, Tokyo 107-0052    |
| American    |                        |                              |
| Embassy,    | [atotokyo@fas          |                              |
| Tokyo       | .usda.gov]{.underline} |                              |
+-------------+------------------------+------------------------------+
| A           | Tel: 81(0)6-6315-5904  | 2-11-5 Nishi-Tenma           |
| gricultural | Fax: 81(0)6-6315-5906  |                              |
| Trade       |                        | Osaka 530-8543               |
| Office      | [www.ato               |                              |
|             | japan.org]{.underline} |                              |
| American    |                        |                              |
| Consula     | [atoosaka@fas          |                              |
| te-General, | .usda.gov]{.underline} |                              |
| Osaka       |                        |                              |
+-------------+------------------------+------------------------------+
| ATO's GAF   | <http://www.gr         | 1-10-5 Akasaka               |
| Market      | eatamericanfood.info/> |                              |
| B-to-B      |                        | Minato-ku, Tokyo 107-8420    |
| website     |                        |                              |
+-------------+------------------------+------------------------------+
| A           | Tel: 81(0)3-3224-5105  | 1-10-5 Akasaka               |
| gricultural | Fax: 81(0)3-3589-0793  |                              |
| Affairs     |                        | Minato-ku, Tokyo 107-8420    |
| Office,     | [agtokyo@fas           |                              |
| American    | .usda.gov]{.underline} |                              |
| Embassy,    |                        |                              |
| Tokyo       |                        |                              |
+-------------+------------------------+------------------------------+
| American    | Tel: 81(0)3-3224-5000  | 1-10-5 Akasaka               |
| Embassy     | Fax: 81(0)3-3505-1862  |                              |
| Tokyo,      |                        | Minato-ku, Tokyo 107-8420    |
| Japan       | [usembassy.state.g     |                              |
|             | ov/tokyo/]{.underline} |                              |
+-------------+------------------------+------------------------------+
| Animal and  | Tel: 81(0)3-3224-5111  | 1-10-5 Akasaka,              |
| Plant       | Fax: 81(0)3-3224-5291  |                              |
| Health      |                        | Minato-ku, Tokyo 107-8420    |
| Inspection  | [www.aphis             |                              |
| Service     | .usda.gov]{.underline} |                              |
| (APHIS)     |                        |                              |
+-------------+------------------------+------------------------------+
| FAS         | [www.fas               | 1400 Independence Ave., SW   |
| Washington  | .usda.gov]{.underline} |                              |
|             |                        | Washington, DC 20250         |
+-------------+------------------------+------------------------------+
| USDA        | [www                   | 1400 Independence Ave., SW   |
| Washington  | .usda.gov]{.underline} |                              |
|             |                        | Washington, DC 20250         |
+-------------+------------------------+------------------------------+

[]{#__RefHeading___Toc57626775 .anchor}**Figure D-2: U.S. State
Government Offices in Japan**

+-------------+-------------------------+-----------------------------+
| **O         | **Telephone/Fax**       | **Address**                 |
| rganization |                         |                             |
| Name**      | **URL**                 |                             |
+-------------+-------------------------+-----------------------------+
| Alabama     | Tel: 81(0)3-5232-3851   | Aoki Bldg. 8F, 5-32-8 Shiba |
|             | Fax: 81(0)3-5232-3850   |                             |
|             |                         | Minato-ku, Tokyo 108-0014   |
|             | [www.ado.s              |                             |
|             | tate.al.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Alaska      | Tel: 81(0)3-3556-9621   | Room 307 Central Bldg.      |
|             | Fax:03-3556-9623        | 22-1, Ichibancho            |
|             |                         |                             |
|             | [www.al                 | Chiyoda-ku, Tokyo 102-0082  |
|             | aska.or.jp]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Arizona     | Tel: 81(0)3-5421-0845   | AIOS Hiroo Bldg. 5F, 1-11-2 |
|             | Fax: 81(0)3-5421-0845   | Hiroo                       |
|             |                         |                             |
|             | [http://www.azcommerce. | Shibuya-ku, Tokyo 150-0012  |
|             | com/itrade]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Arkansas    | Tel: 81(0)3-5447-7471   | AIOS Hiroo Bldg. 8F, 1-11-2 |
|             | Fax: 81(0)3-5447-7472   | Hiroo                       |
|             |                         |                             |
|             | [www.1-800-ar           | Shibuya-ku, Tokyo 150-0012  |
|             | kansas.com]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Colorado    | Tel: 81(0)3-5272-1041   | 2-3-26 Nishi-Waseda         |
|             | Fax: 81(0)3-3207-6685   |                             |
|             |                         | Shinjuku-ku, Tokyo 169-0051 |
|             | [www.colorado           |                             |
|             | .japan.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Delaware    | Tel: 81(0)3-5326-3494   | Park Tower Bldg. 30F 3-7-1, |
|             | Fax: 81(0)3-5326-3480   | Nishishinjuku,              |
|             |                         |                             |
|             | [www.de                 | Shinjuku-ku, Tokyo 163-1030 |
|             | laware.gov]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Florida     | Tel: 81(0)3-3230-1821   | 3-1-1 Kojimachi             |
|             | Fax: 81(0)3-5213-8169   |                             |
|             |                         | Chiyoda-ku, Tokyo 102-0083  |
|             | [www.ef                 |                             |
|             | lorida.com]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Georgia     | Tel: 81(0)3-3539-1676   | 2-7-16 Toranomon,           |
|             | Fax: 81(0)3-3504-8233   |                             |
|             |                         | Minato-ku, Tokyo 105-0001   |
|             | [www.g                  |                             |
|             | eorgia.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Illinois    | Tel: 81(0)3-3268-8011   | 2-1 Ichigaya, Ichigaya      |
|             | Fax:81(0)3-3268-8700    | Sadoharacho                 |
|             |                         |                             |
|             | [www.commerce.s         | Shinjuku-ku, Tokyo 162-0842 |
|             | tate.il.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Indiana     | Tel: 81(0)45-228-0625   | 1-1 Sakuragicho             |
|             | Fax: 81(0)45-211-1192   |                             |
|             |                         | Naka-ku, Yokohama 231-0062  |
|             | [www.venture-web.or.j   |                             |
|             | p/indiana/]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Iowa        | Tel: 81(0)3-3222-6901   | Room 903 Central Bldg, 22-1 |
|             | Fax: 81(0)3-3222-6902   | Ichibancho                  |
|             |                         |                             |
|             | [www.smart.s            | Chiyoda-ku, Tokyo 102-0082  |
|             | tate.ia.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Kansas      | Tel: 81(0)3-3239-2844   | Kioicho WITH Bldg 4F, 3-32  |
|             | Fax: 81(0)3-3239-2848   | Kioicho                     |
|             |                         |                             |
|             | [www.kansasco           | Chiyoda-ku, Tokyo 102-0094  |
|             | mmerce.com]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Kentucky    | Tel: 81(0)3-3582-2334   | 2-5-8 Akasaka               |
|             | Fax: 81(0)3-3588-1298   |                             |
|             |                         | Minato-ku, Tokyo 107-0052   |
|             | [www..kentuc            |                             |
|             | ky-net.com]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Michigan    | Tel: 81(0)45-290-3650   | 1-2-20 Hiranuma             |
|             | Fax: 81(0)45-290-3605   |                             |
|             |                         | Nishi-ku, Yokohama,         |
|             | [www.mi                 | Kanagawa 220-0023           |
|             | chigan.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Minnesota   | Tel: 81(0)3-5434-3991   | 7-3-16 Nishi-Gotanda        |
|             | Fax: 81(0)3-5740-6433   |                             |
|             |                         | Shinagawa-ku, Tokyo         |
|             | [www.dted.s             | 141-0031                    |
|             | tate.mn.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Mississippi | Tel: 81(0)45-222-2047   | Yokohama World Porters 6F,  |
|             | Fax: 81(0)45-222-2048   | 2-2-1 Shinko                |
|             |                         |                             |
|             | [www.missi              | Naka-ku, Yokohama 231-0001  |
|             | ssippi.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Missouri    | Tel: 81(0)3-3586-1496   | S-303, Ark Executive Tower, |
|             | Fax: 81(0)3-3586-1498   | 1-14-5 Akasaka              |
|             |                         |                             |
|             | [www.ecodev.s           | Minato-ku, Tokyo 107-0052   |
|             | tate.us.mo]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| New Jersey  | Tel: 81(0)3-3213-5330   | Kokusai Bldg. Suite 238,    |
|             | Fax: 81(0)3-3213-5336   | 3-1-1 Marunouchi            |
|             |                         |                             |
|             | [www.s                  | Chiyoda-ku, Tokyo 100-0005  |
|             | tate.nj.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| New York    | Tel: 81(0)3-3503-5196   | Mori Bldg 6F, 2-6-4         |
|             | Fax: 81(0)3-3509-1020   | Toranomon                   |
|             |                         |                             |
|             | [www.empire.s           | Minato-ku, Tokyo 105-0001   |
|             | tate.ny.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| North       | Tel: 81(0)3-3435-9301   | Suzuki Bldg 5F, 3-20-4      |
| Carolina    | Fax: 81(0)3-3435-9303   | Toranomon                   |
|             |                         |                             |
|             | [www.commerce.s         | Minato-ku, Tokyo 105-0001   |
|             | tate.nc.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Ohio        | Tel: 81(0)3-3262-1312   | Hirakawacho Bldg 7F, 2-6-1  |
|             | Fax: 81(0)3-3239-6477   | Hirakawacho                 |
|             |                         |                             |
|             | [www.s                  | Chiyoda-ku, Tokyo 102-0093  |
|             | tate.oh.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Oregon      | Tel: 81(0)3-3580-8951   | Shimbashi Hara Bldg. 3F,    |
|             | Fax: 81(0)3-3580-9071   | 2-10-5 Shimbashi            |
|             |                         |                             |
|             | [www.s                  | Minato-ku, Tokyo 105-0004   |
|             | tate.or.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| P           | Tel: 81(0)3-3505-5107   | KY Bldg 7F, 3-16-14,        |
| ennsylvania | Fax: 81(0)3-5549-4127   | Roppongi                    |
|             |                         |                             |
|             | [www.pa                 | Minato-ku, Tokyo 106-0032   |
|             | -japan.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| South       | Tel: 81(0)3-5408-5461   | Annex 2-Gokan 5F, 3-8-27    |
| Carolina    | Fax: 81(0)3-5408-5462   | Toranomon                   |
|             |                         |                             |
|             | [www.m                  | Minato-ku, Tokyo 105-0001   |
|             | yscgov.com]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Tennessee   | Tel: 81(0)45-222-2041   | Yokohama World Porters 6F,  |
|             | Fax: 81(0)45-222-2043   | 11 Shinko-cho               |
|             |                         |                             |
|             | [www.s                  | Naka-ku, Yokohama 231-0001  |
|             | tate.tn.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Texas       | Tel: 81(0)3-3589-6627   | 1 Azabu-Nagasaka,           |
|             | Fax: 81(0)3-3589-6638   |                             |
|             |                         | Minato-ku, Tokyo 106-0043   |
|             | [www.s                  |                             |
|             | tate.tx.us]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Virginia    | Tel: 81(0)3-3539-3661   | Imperial Tower 8F, 1-1-1    |
|             | Fax: 81(0)3-3539-3669   | Uchisaiwaicho               |
|             |                         |                             |
|             | [www.yesvi              | Chiyoda-ku, Tokyo 100-0011  |
|             | rginia.org]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| Washington  | Tel: 81(0)3-3459-0896   | 5-4-8-301 Toranomon         |
|             | Fax: 81(0)3-3459-0897   |                             |
|             |                         | Minato-ku, Tokyo 105-0001   |
|             | [www.tr                 |                             |
|             | ade.wa.gov]{.underline} |                             |
+-------------+-------------------------+-----------------------------+
| West        | Tel: 81(0)52-953-9798   | 3-24-17 Nishiki             |
| Virginia    | Fax: 81(0)52-953-9795   |                             |
|             |                         | Naka-ku, Nagoya 460-0003    |
|             | [www                    |                             |
|             | .wv-jp.net]{.underline} |                             |
+-------------+-------------------------+-----------------------------+

## Figure D-3: U.S. Trade Associations and Cooperator Groups in Japan

+-------------+------------------------+-------------------------------+
| **O         | **Telephone/Fax**      | **Address**                   |
| rganization |                        |                               |
| Name**      | **URL**                |                               |
+-------------+------------------------+-------------------------------+
| Alaska      | Tel: 81(0)3-3990-1767  | 5-5-10-207, Tagara, Nerima-ku |
| Seafood     | Fax: 81(0)3-3990-4725  |                               |
| Marketing   |                        | Tokyo, 179-0073               |
| Institute   | [www.alaskase          |                               |
|             | afood.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Almond      | Tel: 81(0)3-3486-6841  | 2-12-19 Shibuya               |
| Board of    | Fax: 81(0)3-3486-7531  |                               |
| California  |                        | Shibuya-ku, Tokyo 150-8343    |
|             | [www.a                 |                               |
|             | lmond.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| American    | Tel: 81(0)3-3577-8600  | 5-5-10-207, Tagara, Nerima-ku |
| Seafood     | Fax: 81(0)3-3577-8600  |                               |
| Institute   |                        | Tokyo, 179-0073               |
|             | [http://www.americans  |                               |
|             | eafood.org](http://www |                               |
|             | .americanseafood.org/) |                               |
+-------------+------------------------+-------------------------------+
| American    | Tel: 81(0)3-5563-1414  | Toshin Tameike Bldg.7F,       |
| Soybean     | Fax: 81(0)3-5563-1415  | 1-1-14 Akasaka                |
| Association |                        |                               |
|             | <htt                   | Minato-ku, Tokyo 107-0052     |
|             | p://www.asajapan.org/> |                               |
+-------------+------------------------+-------------------------------+
| Asparagus,  | Tel: 81(0)3-5770-7533  | 9F Moto Akasaka Bldg, 1-7-10  |
| USA         | Fax: 81(0)3-5413-7534  | Moto Akasaka                  |
|             |                        |                               |
|             | [www.calaspa           | Minato-ku, Tokyo 107-0051     |
|             | ragus.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Blue        | Tel: 81(0)3-3506-8877  | Toranomon NS Bldg 3F, 1-22-15 |
| Diamond     | Fax: 81(0)3-3506-8883  | Toranomon                     |
| Growers     |                        |                               |
|             | [www.bluedi            | Minato-ku, Tokyo 105-0001     |
|             | amond.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)45-641-3111  | Koyo Bldg. 7F, 5-49 Honcho    |
| Cherry      | Fax: 81(0)45-663-1646  |                               |
| Advisory    |                        | Naka-ku, Yokohama, Kanagawa   |
| Board       | [www.calc              | 231-0005                      |
|             | herry.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-5770-7533  | 9F Moto Akasaka Bldg, 1-7-10  |
| Fig         | Fax: 81(0)3-5770-7534  | Moto Akasaka                  |
|             |                        |                               |
| Advisory    | [www.californi         | Minato-ku, Tokyo 107-0051     |
| Board       | afigs.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)45-641-3111  | Koyo Bldg. 7F, 5-49 Honcho    |
| Nectarine & | Fax: 81(0)45-663-1646  |                               |
| Fresh Prune |                        | Naka-ku, Yokohama, Kanagawa   |
| Commission  | [www.caltree           | 231-0005                      |
|             | fruit.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-5770-7533  | 9F Moto Akasaka Bldg, 1-7-10  |
| Pistachio   | Fax: 81(0)3-5770-7534  | Moto Akasaka                  |
| Commission  |                        |                               |
|             | [www.pista             | Minato-ku, Tokyo 107-0051     |
|             | chios.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-3584-0866  | Pacific Bldg.3F, 1-5-3        |
| Prune Board | Fax: 81(0)3-3505-6353  | Higashiazabu                  |
|             |                        |                               |
|             | [www.californiadried   | Minato-ku, Tokyo 106-0044     |
|             | plums.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-3588-1454  | Pacific Bldg.3F, 1-5-3        |
| Strawberry  | Fax: 81(0)3-3505-6353  | Higashiazabu                  |
| Commission  |                        |                               |
|             | [www.calstraw          | Minato-ku, Tokyo 106-0044     |
|             | berry.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-3221-6410  | Seibundo Bldg, 5F, 1-5-9,     |
| Table Grape | Fax: 81(0)3-3221-5960  | iidabashi, Chiyoda-ku         |
| Commission  |                        |                               |
|             | [www.table             | Tokyo, 102-0072               |
|             | grape.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 81(0)3-5561-0401  | Akasaka TM Flat #201, 7-3-16  |
| Walnut      | Fax: 81(0)3-5562-9710  | Akasaka                       |
| Commission  |                        |                               |
|             | [www.wa                | Minato-ku, Tokyo 107-0052     |
|             | lnuts.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Cranberry   | Tel: 81(0)45-641-3111  | Koyo Bldg. 7F, 5-49 Honcho    |
| Marketing   | Fax: 81(0)45-663-1646  |                               |
| Committee   |                        | Naka-ku, Yokohama, Kanagawa   |
|             | [www.uscranbe          | 231-0005                      |
|             | rries.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Dairy       | Tel: 81(0)3-3505-5737  | Pacific Bldg.3F, 1-5-3        |
| Export      | Fax: 81(0)3-3505-6353  | Higashiazabu                  |
| Council,    |                        |                               |
| U.S.        | [www.                  | Minato-ku, Tokyo 106-0044     |
|             | usdec.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Dole Japan  | Tel: 81(0)5659-1075    | Nishikasai Bldg. 3F, 8-4-6,   |
|             | Fax: 81(0)3-5659-1076  | Nishikasai,                   |
|             |                        |                               |
|             | [www.dole.co.jp](h     | Edogawa-ku, Tokyo, 134-0088   |
|             | ttp://www.dole.co.jp/) |                               |
+-------------+------------------------+-------------------------------+
| Dry Pea &   | Tel: 81(0)3-3288-0282  | 3-3-17 Kudan Minami           |
| Lentil      | Fax: 81(0)3-3288-0283  |                               |
| Council,    |                        | Chiyoda-ku, Tokyo 102-0074    |
| USA         | (n.a.)                 |                               |
+-------------+------------------------+-------------------------------+
| Florida     | Tel: 81(0)3-3584-7019  | Suite 310, 1-11-36 Akasaka    |
| Department  | Fax: 81(0)3-3582-5076  |                               |
| of Citrus   |                        | Minato-ku, Tokyo 107-0052     |
|             | [www.florida           |                               |
|             | juice.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Grains      | Tel: 81(0)3-3505-0601  | Toshin Tameike Bldg. 7F,      |
| Council,    | Fax: 81(0)3-3505-0670  | 1-1-14 Akasaka                |
| U.S.        |                        |                               |
|             | [www.g                 | Minato-ku, Tokyo 107-0052     |
|             | rains.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Hawaii      | Tel: 81(0)3-3888-4224  | Koyo Bldg, 11-8 Sekiyacho,    |
| Papaya      | Fax: 81(0)3-3888-3643  | Senju                         |
| Industry    |                        |                               |
| Association | (n.a.)                 | Adachi-ku, Tokyo 120-0024     |
+-------------+------------------------+-------------------------------+
| Idaho       | Tel: 81(0)3-5766-2753  | Hiromasa Bldg. 7F, 3-27-11,   |
| Potato      | Fax: 81(0)3-5766-2738  | Shibuya,                      |
| Commission  |                        |                               |
|             | [www.idahopot          | Shibuya-ku, Tokyo, 150-0002   |
|             | atoes.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Maine       | Tel: 81(0)3-3577-8600  | 5-5-10-207, Tagara, Nerima-ku |
| Lobster     | Fax: 81(0)3-3990-4725  |                               |
| Promotion   |                        | Tokyo, 179-0073               |
| Council     | [www.mainelobsterp     |                               |
|             | romo.com](http://www.m |                               |
|             | ainelobsterpromo.com/) |                               |
+-------------+------------------------+-------------------------------+
| Meat Export | Tel: 81(0)3-3584-3911  | Toshin Tameike Bldg. 7F,      |
| Federation, | Fax: 81(0)3-3587-0078  | 1-1-14 Akasaka                |
| U.S. (Tokyo |                        |                               |
| Office)     | [www.americ            | Minato-ku, Tokyo 107-0052     |
|             | anmeat.jp]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Meat Export | Tel: 81(0)6-6315-5105  | c/o American                  |
| Federation, | Fax: 81(0)6-6315-5103  | Consulate-General 10F         |
| U.S. (Osaka |                        |                               |
| Office)     | [www.americ            | 2-11-5 Nishitenma, Kita-ku,   |
|             | anmeat.jp]{.underline} | Osaka 530-8543                |
+-------------+------------------------+-------------------------------+
| Mid America | Tel: 81(0)3-3438-3361  | #2 Takachiho Bldg, 2F, 1-6-9, |
| In          | Fax: 81(0)3-3438-3672  |                               |
| ternational |                        | Shiba Daimon, Minato-ku,      |
| Agri-Trade  | [www.miatco.org](h     | Tokyo 105-0012                |
| Council     | ttp://www.miatco.org/) |                               |
+-------------+------------------------+-------------------------------+
| National    | Tel: 81(0)3-3221-6410  | Seibunkan Bldg. 5F, 1-5-9     |
| Dry Bean    | Fax: 81(0)3-3221-5960  | Iidabashi                     |
| Council     |                        |                               |
|             | (n.a.)                 | Chiyoda-ku, Tokyo 102-0072    |
+-------------+------------------------+-------------------------------+
| National    | Tel: 81(0)3-3438-3361  | #2 Takachiho Bldg, 2F, 1-6-9, |
| Honey Board | Fax: 81(0)3-3438-3672  |                               |
|             |                        | Shiba Daimon, Minato-ku,      |
|             | [www.nhb.org/]         | Tokyo 105-0012                |
|             | (http://www.nhb.org/), |                               |
|             | [www.nhb.jp            |                               |
|             | /](http://www.nhb.jp/) |                               |
+-------------+------------------------+-------------------------------+
| National    | Tel: 81(0)3-5721-2521  | Matsuura Bldg. 1-18-3, Ebisu  |
| Peanut      | Fax:81(0)3-5721-2591   | Minami,                       |
| Board       |                        |                               |
|             | [www.nationalpeanutboa | Shibuya-ku, Tokyo 150-0022    |
|             | rd.com](http://www.nat |                               |
|             | ionalpeanutboard.com/) |                               |
+-------------+------------------------+-------------------------------+
| Northwest   | Tel: 81(0)3-5770-7533  | Moto Akasaka Bldg, 9F, 1-7-10 |
| Cherry      | Fax: 81(0)3-5770-7534  | Moto Akasaka                  |
| Growers     |                        |                               |
|             | [www.nwche             | Minato-ku, Tokyo 107-0051     |
|             | rries.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Pet Food    | Tel: 81(0)3-3486-6841  | TOTATE International Bldg,    |
| Institute   | Fax: 81(0)3-3486-7507  | 2-12-19 Shibuya               |
|             |                        |                               |
|             | [www.petfoodinst       | Shibuya-ku, Tokyo 150-8343    |
|             | itute.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Pomegranate | Tel: 81(0)3-5766-2753  | Hiromasa Bldg. 7F, 3-27-11,   |
| Council     | Fax: 81(0)3-5766-2738  | Shibuya,                      |
|             |                        |                               |
|             | [www.p                 | Shibuya-ku, Tokyo, 150-0002   |
|             | omegranates.jp](http:/ |                               |
|             | /www.pomegranates.jp/) |                               |
+-------------+------------------------+-------------------------------+
| Potato      | Tel: 81(0)3-3586-2937  | Pacific Bldg. 3F, 1-5-3       |
| Board, U.S. | Fax: 81(0)3-3505-6353  | Higashiazabu                  |
|             |                        |                               |
|             | [www.potatoesusa-      | Minato-ku, Tokyo 106-0044     |
|             | japan.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Poultry and | Tel: 81(0)3-5354-7429  | Shimomoto Bldg., 1-46-3       |
| Egg         | Fax: 81(0)3-5354-7099  | Hatsudai                      |
|             |                        |                               |
| Export      | [www.us                | Shibuya-ku, Tokyo 151-0061    |
| Council,    | apeec.org]{.underline} |                               |
| USA         |                        |                               |
+-------------+------------------------+-------------------------------+
| Raisin      | Tel: 81(0)3-3221-6410  | Seibunkan Bldg. 5F, 1-5-9     |
| Adm         | Fax: 81(0)3-3221-5960  | Iidabashi                     |
| inistrative |                        |                               |
| Committee   | [www.raisi             | Chiyoda-ku, Tokyo 102-0072    |
|             | ns-jp.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Rice        | Tel: 81(0)3-3505-5752  | Pacific Bldg. 3F, 1-5-3       |
| Federation, | Fax: 81(0)3-3505-6353  | Higashiazabu                  |
| USA         |                        |                               |
|             | [www.us                | Minato-ku, Tokyo 106-0044     |
|             | arice.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Sunkist     | Tel: 81(0)3-5210-9308  | New River Tower, 8F, 1-6-11,  |
| Pacific     | Fax: 81(0)3-5210-9306  | Shinkawa, Tyuo-ku,            |
| Ltd.        |                        |                               |
|             | [www.su                | 104-0033                      |
|             | nkist.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Wheat       | Tel: 81(0)3-3582-7911  | Toshin Tameike Bldg.5F,       |
| Associates, | Fax: 81(0)3-3582-7915  | 1-1-14 Akasaka                |
| U.S.        |                        |                               |
|             | [www.us                | Minato-ku, Tokyo 107-0052     |
|             | wheat.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Wild        | Tel: 81(0)3-5766-2753  | Hiromasa Bldg. 7F, 3-27-11,   |
| Blueberry   | Fax: 81(0)3-5766-2738  | Shibuya,                      |
| Association |                        |                               |
| of North    | [www.wildbluebe        | Shibuya-ku, Tokyo, 150-0002   |
| America     | rries.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Wine        | Tel: 81(0)3-3707-8960  | 2-24-6-403 Tamagawa           |
| Institute   | Fax: 81(0)3-3707-8961  |                               |
| of          |                        | Setagaya-ku, Tokyo 158-0094   |
| California  | [www.wineinst          |                               |
|             | itute.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+

## Figure D-4: U.S. Laboratories Approved by the Japanese Government

+-------------+------------------------+-------------------------------+
| **O         | **Telephone/Fax**      | **Address**                   |
| rganization |                        |                               |
| Name**      | **URL**                |                               |
+-------------+------------------------+-------------------------------+
| California  | Tel: 916-262-1434 Fax: | 3292 Meadowview Rd.           |
| Export      | 916-262-1572           |                               |
| Laboratory  |                        | Sacramento, CA 95832          |
| Services,   | [www.cdfa.ca.go        |                               |
| California  | v/is/cac/]{.underline} |                               |
| Department  |                        |                               |
| of Food and |                        |                               |
| A           |                        |                               |
| griculture, |                        |                               |
| Center for  |                        |                               |
| Analytical  |                        |                               |
| Chemistry   |                        |                               |
+-------------+------------------------+-------------------------------+
| Oregon      | Tel: 503-872-6630 Fax: | 1207 NW Naito Prkway #224     |
| Department  | 503-872-6615           |                               |
| of          |                        | Portland, OR 97209-2851       |
| A           | [w                     |                               |
| griculture, | ww.oda.state.or.us/lab |                               |
|             | /esc.html]{.underline} |                               |
| Export      |                        |                               |
| Service     |                        |                               |
| Center      |                        |                               |
+-------------+------------------------+-------------------------------+
| ABC         | Tel: 904-372-0436 Fax: | 3437 SW 24^th^ Ave.           |
| Research    | 904-378-6483           |                               |
| Corporation |                        | Gainesville, FL 32602         |
|             | [www                   |                               |
|             | .abcr.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| ACTS        | Tel: 716-505-3300 Fax: | 100 Northpoint Parkway        |
| Testing     | 716-505-3301           |                               |
| Labs        |                        | Buffalo, NY 14228-1884        |
|             | [www.mtl               |                               |
|             | -acts.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| ANRESCO,    | Tel: 415-822-1100 Fax: | 1370 Van Dyke Ave.            |
| Inc.        | 415-822-6615           |                               |
|             |                        | San Francisco, CA 94124-3313  |
|             | [www.an                |                               |
|             | resco.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Bolin       | Tel: 602-942-8220 Fax: | 17631 N. 25^th^ Ave.          |
| La          | 602-942-1050           |                               |
| boratories, |                        | Phoenix, AZ 85023             |
| Inc.        | (n.a.)                 |                               |
+-------------+------------------------+-------------------------------+
| Cargill     | Tel: 417-451-5973 Fax: | Crowder Industrial Park, 4301 |
| Analytical  | 417-451-5478           | Doniphane Dr.                 |
| Services    |                        |                               |
| Laboratory  | [www.ca                | Neosho, MO 64850              |
|             | rgill.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Central     | Tel: 504-393-5290 Fax: | 101 Woodland Hwy.             |
| Analytical  | 504-393-5270           |                               |
| La          |                        | Belle Chasse, LA 70037        |
| boratories, | [www.centralanaly      |                               |
| Inc         | tical.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Certified   | Tel: 516-576-1400 Fax: | 200 Express Street,           |
| La          | 516-576-1410           |                               |
| boratories, |                        | Plainview, NY 11803           |
| Inc.        | [www.8                 |                               |
|             | 00.certlab.com](http:/ |                               |
|             | /www.800.certlab.com/) |                               |
+-------------+------------------------+-------------------------------+
| Certified   | (n.a.)                 | 1156 N.Fountain Way #D,       |
| L           |                        |                               |
| aboratories |                        | Anaheim, CA 92806             |
| of          |                        |                               |
| California, |                        |                               |
| Inc         |                        |                               |
+-------------+------------------------+-------------------------------+
| Columbia    | Tel: 503-695-2287 Fax: | 36740 E. Historic Columbia    |
| Food        | 503-695-5187           | River Hwy. P.O. Box 353       |
| La          |                        |                               |
| boratories, | [www.columbiafo        | Corbett, OR 97019             |
| Inc.        | odlab.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Covance     | Tel: 888-268-2623 Fax: | 3301 kinsman Blvd.            |
| Laboratory  | 608-241-7227           |                               |
|             |                        | Madison, WI 53704             |
|             | [www.covance.com/an    |                               |
|             | alytical](http://www.c |                               |
|             | ovance.com/analytical) |                               |
+-------------+------------------------+-------------------------------+
| Food        | Tel: 503-253-9136 Fax: | 12003 NE Ainsworth Cir.,      |
| Products    | 503-253-9019           | Suite 105                     |
| Laboratory, |                        |                               |
| Inc.        | [www.f                 | Portland, OR 97220-1099       |
|             | plabs.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Irvine      | Tel: 877-445-6554 Fax: | 10 Vanderbilt Dr.             |
| Analytical  | 949-951-4909           |                               |
| La          |                        | Irvine, CA 92618              |
| boratories, | [                      |                               |
| Inc.        | ialab.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Midwest     | Tel: 816-753-7600 Fax: | 425 Volker Blvd.              |
| Research    | 816-753-8420           |                               |
| Institute   |                        | Kansas City, MO 64110-2299    |
|             | [www.mrires            |                               |
|             | earch.org]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Michelson   | Tel: 562-928-0553 Fax: | 6280 Chalet Dr.               |
| L           | 562-927-6625           |                               |
| aboratories |                        | Commerce, CA 90040-3761       |
|             | [www.michels           |                               |
|             | onlab.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Mictobac    | Tel: 909-734-9600 Fax: | 280 North Smith Ave           |
| La          | 909-734-2803           |                               |
| boratories, |                        | Corona, CA 91720              |
| Inc.        | [www.microbac.com](htt |                               |
|             | p://www.microbac.com/) |                               |
+-------------+------------------------+-------------------------------+
| The         | Tel: 925-828-1440 Fax: | 6363 Clark Ave.               |
| National    | 925-933-9239           |                               |
| Food        |                        | Dublin, CA 94568-3097         |
| Laboratory, | [www.t                 |                               |
| Inc.        | henfl.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| OMIC USA,   | Tel: 503-223-1497 Fax: | 1200 NW Front Ave., Suite 100 |
| Inc.        | 503-223-9436           |                               |
|             |                        | Portland, OR 97209            |
|             | [www.om                |                               |
|             | icusa.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Primus      | Tel: 805-922-0055 Fax: | 2810 Industrial Parkway       |
| L           | 805-922-2462           |                               |
| aboratories |                        | Santa Maria, CA 93455         |
|             | [www.primu             |                               |
|             | slabs.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+
| Silliker    | Tel: 708-957-7878 Fax: | 900 Maple Road,               |
| L           | 708-957-8449           |                               |
| aboratories |                        | Homewood, IL 60430            |
| of          | [www.sil               |                               |
| Illinois,   | liker.com]{.underline} |                               |
| Inc.        |                        |                               |
+-------------+------------------------+-------------------------------+
| West Coast  | Tel: 503-254-5143 Fax: | 12423 NE Whitaker Way         |
| Food Center | 503-254-1452           |                               |
|             |                        | Portland, OR 97230            |
|             | [www                   |                               |
|             | .wcfc.com]{.underline} |                               |
+-------------+------------------------+-------------------------------+

[]{#__RefHeading___Toc57626778 .anchor}**Figure D-5: Japanese
Government**

+------------+-------------------------+------------------------------+
| **Or       | **Telephone/Fax**       | **Address**                  |
| ganization |                         |                              |
| Name**     | **URL**                 |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3582-5521,  | 2-2-5 Toranomon              |
| External   | Fax: 81(0)3-3582-0504   |                              |
| Trade      |                         | Minato-ku, Tokyo 105-8466    |
| Or         | [www.j                  |                              |
| ganization | etro.go.jp]{.underline} |                              |
| (JETRO)    |                         |                              |
+------------+-------------------------+------------------------------+
| Min. of    | Tel: 81(0)3-3502-8111   | 1-2-1 Kasumigaseki           |
| Ag         |                         |                              |
| riculture, | [www.                   | Chiyoda-ku, Tokyo 100-0013   |
| Forestry   | maff.go.jp]{.underline} |                              |
| and        |                         |                              |
| Fisheries  |                         |                              |
+------------+-------------------------+------------------------------+
| Ministry   | Tel: 81(0)3-5253-1111   | 1-2-2 Kasumigaseki           |
| of Health, |                         |                              |
| Labor and  | [www.                   | Chiyoda-ku, Tokyo 100-0013   |
| Welfare    | mhlw.go.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Zen-noh    | Tel: 81(0)3-3245-7854   | 1-8-3 Otemachi               |
| (JA)       | Fax: 81(0)3-3245-7444   |                              |
|            |                         | Chiyoda-ku, Tokyo 100-004    |
|            | [www.ze                 |                              |
|            | nnoh.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 404-681-0600       | 245 Peachtree Center Avenue, |
| Atlanta    | Fax:404-681-0713        | Suite 2208                   |
|            |                         |                              |
|            | [www.jetroa             | Atlanta, GA30303             |
|            | tlanta.org]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 312-832-6000 Fax:  | 401 North Michigan Avenue,   |
| Chicago    | 32-832-6066             | Suite 660                    |
|            |                         |                              |
|            | [www.je                 | Chicago, IL. 60611           |
|            | trocgo.org]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 303-629-0404 Fax:  | 1200 Seventeenth Street,     |
| Denver     | 303-893-9533            | Suite 1110                   |
|            |                         |                              |
|            | [www.jetro.go.jp/       | Denver, CO 80202             |
|            | usa/denver]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 713-759-9595 Fax:  | 1221 McKinney, Suite 2360    |
| Houston    | 713-759-9210            |                              |
|            |                         | Houston, TX 77010            |
|            | [www.jetro.go.jp/u      |                              |
|            | sa/houston]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 214-651-0839 Fax:  | Suite 152-1, World Trade     |
| Houston    | 214-651-1831            | Center                       |
|            |                         |                              |
| Dallas     | (n.a.)                  | 2050 Stemmons Freeway,       |
| Branch     |                         | Dallas, TX 75207             |
+------------+-------------------------+------------------------------+
| JETRO      | Tel: 213-624-8855 Fax:  | 777 South Figueroa Street,   |
|            | 213-629-8127            | Suite 4900                   |
| Los        |                         |                              |
| Angeles    | [www.jetro.org/         | Loa Angeles, CA 90017        |
|            | losangeles]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO New  | Tel: 212-997-0400 Fax:  | 1221 Avenue of the Americas, |
| York       | 212-997-0464            | 42^nd^ Floor                 |
|            |                         |                              |
|            | [www.jetro.o            | New York, NY 100020-1079     |
|            | rg/newyork]{.underline} |                              |
+------------+-------------------------+------------------------------+
| JETRO      | Tel:415-392-1333 Fax:   | 235 Pine Street, Suite 1700  |
|            | 415-788-6927            |                              |
| San        |                         | San Francisco, CA 94104      |
| Francisco  | [www.jetro.org/sa       |                              |
|            | nfrancisco]{.underline} |                              |
+------------+-------------------------+------------------------------+

[]{#__RefHeading___Toc57626779 .anchor}**Figure D-6: Japanese
Associations - Food**

+------------+-------------------------+------------------------------+
| **Or       | **Telephone/Fax**       | **Address**                  |
| ganization |                         |                              |
| Name**     | **URL**                 |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-3431-3115   | 5-14-3 Shimbashi             |
| Con        | Fax: 81(0)3-3432-1660   |                              |
| fectionery |                         | Minato-ku, Tokyo 105-0004    |
|            | (n.a.)                  |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-3666-7900   | 15-6 Nihonbashi Kabutocho    |
| Dry Noodle | Fax: 81(0)3-3669-7662   |                              |
|            |                         | Chuo-ku, Tokyo 103-0026      |
| Assoc.     | [www.                   |                              |
|            | kanmen.com]{.underline} |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-3667-4245   | 15-6 Nihonbashi Kabutocho    |
| Pasta      | Fax: 81(0)3-3667-4245   |                              |
|            |                         | Chuo-ku, Tokyo 103-0026      |
| Assoc.     | [www.p                  |                              |
|            | asta.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-3940-2791   | 2-13-1 Nishigahara           |
| Spices     | Fax: 81(0)3-3940-2790   |                              |
| Assoc.     |                         | Kita-ku, Tokyo 114-0024      |
|            | [w                      |                              |
|            | ww.ansa-spice.com](http |                              |
|            | ://www.ansa-spice.com/) |                              |
+------------+-------------------------+------------------------------+
| Chocolate  | Tel: 81(0)3-5777-2035   | JB Bldg., 6-9-5 Shimbashi    |
| & Cocoa    | Fax: 81(0)3-3432-8852   |                              |
| Assoc. of  |                         | Minato-ku, Tokyo 105-0004    |
| Japan      | [www.chocolate          |                              |
|            | -cocoa.com]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3667-1976   | 15-6 Nihonbashi Kabutocho    |
| Baking     | Fax: 81(0)3-3667-2049   |                              |
| Industry   |                         | Chuo-ku, Tokyo 103-0026      |
|            | [www.fsic.co.j          |                              |
| Assoc.     | p/food/pan]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3356-1575   | Shinichi Bldg. 10F, 2-8      |
| Bento      | Fax: 81(0)3-3356-1817   | Yotsuya                      |
|            |                         |                              |
| Man        | [www.bentou-sh          | Shinjuku-ku, Tokyo 160-0004  |
| ufacturers | inkou.or.jp](http://www |                              |
| Assoc.     | .bentou-shinkou.or.jp/) |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3213-4751   | Yurakucho Denki Bldg, 1-7-1  |
| Canners    | Fax: 81(0)3-3211-1430   | Yurakucho                    |
| Assoc.     |                         |                              |
|            | [www.jca                | Chiyoda-ku, Tokyo 100-0006   |
|            | -can.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3264-4133   | 1-14-7 Kudan Kita            |
| Cheese     | Fax: 81(0)3-3264-4139   |                              |
| Promotion  |                         | Chiyoda-ku, Tokyo 102-0073   |
|            | [www.chees              |                              |
| Council    | efesta.com]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3261-9161   | 1-14-19 Kudan Kita           |
| Dairy      | Fax: 81(0)3-3261-9175   |                              |
| Industry   |                         | Chiyoda-ku, Tokyo 102-0073   |
|            | [www.                   |                              |
| Assoc.     | jdia.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3263-0957   | Noda Bldg. 302, 10-6         |
| Delica     | Fax: 81(0)3-3263-1325   | Ichibancho                   |
| Foods      |                         |                              |
|            | [www.so                 | Chiyoda-ku, Tokyo 102-0082   |
| Man        | uzai.or.jp]{.underline} |                              |
| ufacturers |                         |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan Dry  | Tel: 81(0)3-3253-1234   | c/o Shoei Foods Corp.        |
| Fruits     | Fax: 81(0)3-5256-1914   |                              |
|            |                         | 5-7 Akihabara, Taito-ku,     |
| Importers  | (n.a.)                  | Tokyo 110-0066               |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3432-4664   | c/o Nihon Shokuryo Shimbun   |
| Freeze Dry | Fax: 81(0)3-3459-4654   |                              |
| Food       |                         | 1-9-9 Yaesu, Chuo-ku, Tokyo  |
|            | (n.a.)                  | 103-0028                     |
| Industry   |                         |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3667-6671   | 10-6 Nihonbashi -Kobunacho   |
| Frozen     | Fax: 81(0)3-3669-2117   |                              |
| Foods      |                         | Chuo-ku, Tokyo 103-0024      |
|            | [www.reishok            |                              |
| Assoc.     | ukyo.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3274-0172   | Mizuho Kaikan, 2-1-16        |
| Grain      | Fax: 81(0)3-3274-0177   | Nihonbashi                   |
| Importers  |                         |                              |
|            | (n.a.)                  | Chuo-ku, Tokyo 103-0027      |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan Ham  | Tel: 81(0)3-3444-1211   | 1-5-6 Ebisu                  |
| & Sausage  | Fax: 81(0)3-3441-8287   |                              |
|            |                         | Shibuya-ku, Tokyo 150-0013   |
| Processors | [http://group.lin.go.jp |                              |
| Assoc.     | /hamukumi/]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3268-3134   | 2-7-27 Ichigaya Sadoharacho  |
| Health     | Fax: 81(0)3-3268-3136   |                              |
| Food       |                         | Shinjuku-ku, Tokyo 162-0842  |
|            | [www.health-station     |                              |
| Assoc.     | .com/jhnfa]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3297-5645   | Bajichikusan Kaikan,         |
| Honey      | Fax: 81(0)3-3297-5646   | 2-6-16-Shinkawa, Chuo-ku     |
| Assoc.     |                         |                              |
|            | [http://group.lin.      | Tokyo 104-0033               |
|            | go.jp/bee/]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan Ice  | Tel: 81(0)3-3264-3104   | 1-14-19 Kudan Kita           |
| Cream      | Fax: 81(0)3-3230-1354   |                              |
| Assoc.     |                         | Chiyoda-ku, Tokyo 102-0073   |
|            | [www.icec               |                              |
|            | ream.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan Fish | Tel: 81(0)3-5280-2891   | 1-23 Kanda-Nishikicho,       |
| Traders    | Fax: 81(0)3-5280-2892   |                              |
|            |                         | Chiyoda-ku, Tokyo 101-0054   |
| Importers  | [www.                   |                              |
| Assoc.     | jfta-or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan Meat | Tel: 81(0)3-3588-1665   | Daini Watanabe Bldg., 1-7-3  |
| Traders    | Fax: 81(0)3-3588-0013   | Higashi Azabu                |
|            |                         |                              |
| Assoc.     | (n.a.)                  | Minato-ku, Tokyo 106-0044    |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3902-8877   | c/o Calbee, 1-20-1 Akabane   |
| Potato     | Fax: 81(0)3-3902-9131   | Minami                       |
| Chips      |                         |                              |
|            | (n.a.)                  | Kita-ku, Tokyo 115-0044      |
| Man        |                         |                              |
| ufacturers |                         |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3639-9666   | 15-18 Nihonbashi- Kodenmacho |
| Processed  | Fax: 81(0)3-3639-9669   |                              |
| Tomato     |                         | Chuo-ku, Tokyo 103-0001      |
|            | [www.japan-to           |                              |
| Industry   | mato.or.jp]{.underline} |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3639-9667   | 15-18 Nihonbashi- Kodenmacho |
| Sauce      | Fax: 81(0)3-3639-9669   |                              |
| Industry   |                         | Chuo-ku, Tokyo 103-0001      |
|            | [www.nippo              |                              |
| Assoc.     | n-sauce.or.jp](http://w |                              |
|            | ww.nippon-sauce.or.jp/) |                              |
+------------+-------------------------+------------------------------+
| Japan Soba | Tel: 81(0)3-3264-3801   | 2-4 Kanda Jinbocho           |
| Noodle     | Fax: 81(0)3-3264-3802   |                              |
|            |                         | Chiyoda-ku, Tokyo 101-8420   |
| Assoc.     | (n.a.)                  |                              |
+------------+-------------------------+------------------------------+
| School     | Tel: 81(0)3-3486-3256   | c/o Q.P, 1-4-13 Shibuya      |
| Meal       | Fax: 81(0)3-3498-1346   |                              |
|            |                         | Shibuya-ku, Tokyo 150-0002   |
| Man        | (n.a.)                  |                              |
| ufacturers |                         |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+

[]{#__RefHeading___Toc57626780 .anchor}**Figure D-7: Japanese
Associations - Beverages**

+------------+-------------------------+------------------------------+
| **Or       | **Telephone/Fax**       | **Address**                  |
| ganization |                         |                              |
| Name**     | **URL**                 |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-5649-8377   | Max Bldg., 6-2 Nihonbashi    |
| Coffee     | Fax: 81(0)3-5649-8388   | Hakozakicho                  |
| Assoc.     |                         |                              |
|            | [http://coffee.         | Chuo-ku, Tokyo 103-0015      |
|            | ajca.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Brewers    | Tel: 81(0)3-3561-8386   | Showa Bldg., 2-8-18 Kyobashi |
| A          | Fax: 81(0)3-3561-8380   |                              |
| ssociation |                         | Chuo-ku, Tokyo 104-0031      |
| of         | [www.bre                |                              |
|            | wers.or.jp]{.underline} |                              |
| Japan      |                         |                              |
+------------+-------------------------+------------------------------+
| The        | Tel: 81(0)3-3350-9100   | Fujiwara Bldg. 5F, 2-9-17    |
| Mineral    | Fax: 81(0)3-3350-7960   |                              |
| Water      |                         | Shinjuku-ku, Shinjuku, Tokyo |
|            | [www.minekyo.jp](       | 160-0022                     |
| Assoc. of  | http://www.minekyo.jp/) |                              |
| Japan      |                         |                              |
+------------+-------------------------+------------------------------+
| Japan Soft | Tel: 81(0)3-3270-7300   | 3-3-3 Nihonbashi- Muromachi  |
| Drinks     | Fax: 81(0)3-3270-7306   |                              |
| Assoc.     |                         | Chuo-ku, Tokyo 103-0022      |
|            | [www.j                  |                              |
|            | -sda.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-6202-5728   | 2-12-7, Nihonbashi           |
| Spirits &  | Fax: 81(0)3-6202-5738   |                              |
| Liquors    |                         | Chuo-ku, Tokyo 103-0025      |
|            | [www.wi                 |                              |
| Makers     | nery.or.jp]{.underline} |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan Wine | Tel: 81(0)3-3503-6505   | 1-13-5 Toranomon             |
| & Spirit   | Fax: 81(0)3-3503-6504   |                              |
|            |                         | Minato-ku, Tokyo 105-0001    |
| Importers  | (n.a.)                  |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+

[]{#__RefHeading___Toc57626781 .anchor}**Figure D-8: Japanese
Associations - Distribution**

+------------+-------------------------+------------------------------+
| **Or       | **Telephone/Fax**       | **Address**                  |
| ganization |                         |                              |
| Name**     | **URL**                 |                              |
+------------+-------------------------+------------------------------+
| All Japan  | Tel: 81(0)3-3207-3157   | Okubo Fuji Bldg., 2-7-1      |
| S          | Fax: 81(0)3-3207-5277   | Okubo                        |
| upermarket |                         |                              |
|            | [www.s                  | Shinjuku-ku, Tokyo 169-0072  |
| Assoc.     | uper.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-5251-4600   | 1-21-17 Toranomon            |
| Chain      | Fax: 81(0)3-5251-4601   |                              |
| Store      |                         | Minato-ku, Tokyo 105-0001    |
|            | [www.                   |                              |
| Assoc.     | jcsa.gr.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3272-1666   | Yanagiya Bldg. 7F, 2-1-10    |
| Department | Fax: 81(0)3-3281-0381   | Nihonbashi                   |
| Store      |                         |                              |
|            | [www.de                 | Chuo-ku, Tokyo 103-0027      |
| Assoc.     | part.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan Food | Tel: 81(0)3-5403-1060   | 1-29-6 Hamamatsucho          |
| Service    | Fax: 81(0)3-5403-1065   |                              |
|            |                         | Minato-ku, Tokyo 105-0013    |
| Assoc.     | [www.j                  |                              |
|            | fnet.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan Food | Tel: 81(0)3-5296-7723   | 2-16-18 Uchikanda            |
| Service    | Fax: 81(0)3-3258-6367   |                              |
|            |                         | Chiyoda-ku, Tokyo 101-0047   |
| W          | [www.gaishok            |                              |
| holesalers | ukyo.or.jp]{.underline} |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-5777-8701   | Daini Akiyama Bldg., 3-6-2   |
| Franchise  | Fax: 81(0)3-5777-8711   | Toranomon                    |
| Chain      |                         |                              |
|            | [http://jfa.jfa         | Minato-ku, Tokyo 105-0001    |
| Assoc.     | -fc.or.jp/]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3279-2706   | Shin Otemachi Bldg., 2-2-1   |
| Hotel      | Fax: 81(0)3-3274-5375   | Otemachi                     |
| Assoc.     |                         |                              |
|            | [www.j-h                | Chiyoda-ku, Tokyo 100-0004   |
|            | otel.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3595-4281   | Araki Bldg. 2F, 1-5-7        |
| Medical    | Fax: 81(0)3-3595-4282   | Nagatacho                    |
| Food       |                         |                              |
|            | [www.                   | Chiyoda-ku, Tokyo 100-0014   |
| Service    | j-mk.or.jp]{.underline} |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3241-6568   | Edo Bldg., 2-5-11            |
| Processed  | Fax: 81(0)3-3241-1469   | Nihonbashi- Muromachi        |
| Foods      |                         |                              |
|            | (n.a.)                  | Chuo-ku, Tokyo 102-0022      |
| W          |                         |                              |
| holesalers |                         |                              |
| Assoc.     |                         |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3571-2438   | 8-10-8 Ginza                 |
| Restaurant | Fax: 81(0)3-3571-7090   |                              |
| Assoc.     |                         | Chuo-ku, Tokyo 104-0061      |
|            | [www.joy.ne.jp/         |                              |
|            | restaurant]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3283-7920   | 3-2-2 Marunouchi             |
| Retailers  | Fax: 81(0)3-3215-7698   |                              |
| Assoc.     |                         | Chiyoda-ku, Tokyo 100-0005   |
|            | [www.japan-re           |                              |
|            | tail.or.jp]{.underline} |                              |
+------------+-------------------------+------------------------------+
| Japan      | Tel: 81(0)3-3255-4825   | Sakurai bldg. 3-19-8,        |
| Se         | Fax: 81(0)3255-4826     | Uchikanda, Chiyoda-ku        |
| lf-Service |                         |                              |
| Assoc.     | <                       | Tokyo, 101-0047              |
|            | http://www.jssa.or.jp/> |                              |
+------------+-------------------------+------------------------------+

[]{#__RefHeading___Toc57626782 .anchor}**Sector Report and Further
Information**

The following homepages and reports can provide useful information to
interested exporters.

*Agricultural Trade Office's homepages*

[http://www.atojapan.org](http://www.atojapan.org/) (English)

[http://www.greatamericanfood.imfo](http://www.greatamericanfood.imfo/)
(Japanese)

*Food Processing Sector Study*

A detailed look at Japan\'s food processing sector, identifying key
trends and leading Japanese manufacturers.

<http://www.fas.usda.gov/gainfiles/200301/145785214.pdf>

*Retail Food Sector Report*

> A comprehensive report on the Japanese retail food market detailing
> the structure, size, and areas of growth of this sector, its key
> industry players and prospects for various U.S. products.

<http://www.fas.usda.gov/gainfiles/200008/30677668.pdf>

*Food and Agricultural Import Regulations and Standards (FAIRS) Report*

> The FAIRS report is a comprehensive guide to Japan\'s food and
> beverage regulations, standards and requirements for importation.

<http://www.fas.usda.gov/gainfiles/200308/145985782.pdf>

*Procedures for Importing Foods and Related Products into Japan under
the Food Sanitation Law*

JETRO report summarizing specific technical import procedures for food
products.

<http://www.jetro.go.jp/se/e/standards_regulation/shokuhinyunyu-e.pdf>

*Red Meat Export Requirements for Japan*

USDA Food Safety and Inspection Service (FSIS) summary of red meat
export requirements for Japan.

<http://www.fsis.usda.gov/OFO/export/japan.htm>

T*he National Organic Program - Export Arrangement with Japan*

> USDA Agricultural Marketing Service useful information on National
> Organic Program and Export arrangement with Japan. Product & Market
> Briefs

<http://www.ams.usda.gov/nop/NOP/TradeIssues/Japan.html>

*Japan Wine Market Annual Report*

<http://www.fas.usda.gov/gainfiles/200212/145784927.pdf>

*Pet Food Market Research on the Japanese Market*

<http://www.fas.usda.gov/gainfiles/200304/145885127.pdf>

*Japan External Trade Organization (JETRO) Reports*

<http://www.jetro.go.jp/ec/e/market/index.html>

*Other FAS Japan Reports and other information*

Other Japan-specific reports are available on the USDA Foreign
Agricultural Service Website.

<http://www.fas.usda.gov/scriptsw/attacherep/default.asp>