**Lithuanian REACH Communication Strategy**

**(implemented/planned measures and events)**

**REACH 2007. Lithuanian Communication Strategy -- REACH [websites &
online info]{.underline}**.

  ----------------- -------------- --------------- ----------- -----------------
  **Actor**         **REACH        **Main Target   **When?**   **Media**
                    websites &     Audience**                  
                    online info**                              

  **Ministry of     Website with   Stakeholders    Ongoing     Website of the
  Environment**     information on                             Ministry of
                    REACH (incl.                               Environment
                    Explanatory                                
                    note)                                      

  **Environmental   REACH web      Stakeholders,   Ongoing     Internet --
  protection        pages          industry,                   generic pages on
  agency**                         general public              the website of
                                                               Environmental
                                                               protection agency

  **Environmental   FAQ            Stakeholders,   Ongoing     Internet -- FAQ
  protection                       industry,                   database
  agency**                         general public,             
                                   potential                   
                                   registrants                 

  **Environmental   REACH helpdesk Stakeholders,   1 JUN 07    Internet --
  protection                       industry,                   particular page
  agency**                         potential                   
                                   registrants                 
  ----------------- -------------- --------------- ----------- -----------------

**REACH 2007: Lithuanian Communication Strategy -- [Workshops & general
presentations]{.underline}**

+------------+------------+----------+----------+---------------------+
| *          | **Key      | **Target | *        | **Media**           |
| *Workshops | Message**  | Au       | *When?** |                     |
| & general  |            | dience** |          |                     |
| prese      |            |          |          |                     |
| ntations** |            |          |          |                     |
+------------+------------+----------+----------+---------------------+
| **REACH    | REACH:     | C        | SEPT-    | Presentations,      |
| i          | main legal | hemicals | OCT 2006 | brochure (386       |
| nformation | req        | pr       |          | participants);      |
| days**     | uirements, | oducers, |          | presentations (PDFs |
|            | deadlines  | i        |          | in LT language) are |
|            | of entry   | mporters |          | available on the    |
|            | intro      | and      |          | Website of Baltic   |
|            | force, how | do       |          | Environmental Forum |
|            | to         | wnstream |          | (BEF) and Ministry  |
|            | identify   | users;   |          | of Environment      |
|            | company's  |          |          | (<http://www.bef.lt |
|            | role under | also ins |          | /pr_chem_projektas. |
|            | REACH, how | pectors, |          | php?id=1173789788>, |
|            | to start   | cons     |          | <                   |
|            | p          | ultants, |          | http://www.am.lt/VI |
|            | reparation | etc.     |          | /index.php#a/5805>) |
|            | for        |          |          |                     |
|            | impl       |          |          |                     |
|            | ementation |          |          |                     |
+------------+------------+----------+----------+---------------------+
| The "REACH |            |          |          |                     |
| i          |            |          |          |                     |
| nformation |            |          |          |                     |
| days" in   |            |          |          |                     |
| Lithuania  |            |          |          |                     |
| have been  |            |          |          |                     |
| conducted  |            |          |          |                     |
| by the     |            |          |          |                     |
| Baltic     |            |          |          |                     |
| Env        |            |          |          |                     |
| ironmental |            |          |          |                     |
| Forum in   |            |          |          |                     |
| c          |            |          |          |                     |
| ooperation |            |          |          |                     |
| with state |            |          |          |                     |
| a          |            |          |          |                     |
| uthorities |            |          |          |                     |
| (incl.     |            |          |          |                     |
| Ministry   |            |          |          |                     |
| of         |            |          |          |                     |
| En         |            |          |          |                     |
| vironment, |            |          |          |                     |
| Env        |            |          |          |                     |
| ironmental |            |          |          |                     |
| Protection |            |          |          |                     |
| Agency).   |            |          |          |                     |
| In total   |            |          |          |                     |
| 10         |            |          |          |                     |
| i          |            |          |          |                     |
| nformation |            |          |          |                     |
| days were  |            |          |          |                     |
| carried    |            |          |          |                     |
| out in     |            |          |          |                     |
| different  |            |          |          |                     |
| regions of |            |          |          |                     |
| Lithuania. |            |          |          |                     |
| The last   |            |          |          |                     |
| i          |            |          |          |                     |
| nformation |            |          |          |                     |
| day was    |            |          |          |                     |
| targeted   |            |          |          |                     |
| to state   |            |          |          |                     |
| in         |            |          |          |                     |
| stitutions |            |          |          |                     |
| and their  |            |          |          |                     |
| respon     |            |          |          |                     |
| sibilities |            |          |          |                     |
| related to |            |          |          |                     |
| the new    |            |          |          |                     |
| policy.    |            |          |          |                     |
|            |            |          |          |                     |
| In total   |            |          |          |                     |
| 386        |            |          |          |                     |
| pa         |            |          |          |                     |
| rticipants |            |          |          |                     |
| took part  |            |          |          |                     |
| in the     |            |          |          |                     |
| i          |            |          |          |                     |
| nformation |            |          |          |                     |
| days       |            |          |          |                     |
| throughout |            |          |          |                     |
| whole      |            |          |          |                     |
| Lithuania. |            |          |          |                     |
| The major  |            |          |          |                     |
| parts of   |            |          |          |                     |
| the        |            |          |          |                     |
| pa         |            |          |          |                     |
| rticipants |            |          |          |                     |
| (about     |            |          |          |                     |
| 270) were  |            |          |          |                     |
| from       |            |          |          |                     |
| industry   |            |          |          |                     |
| --         |            |          |          |                     |
| chemicals  |            |          |          |                     |
| producers, |            |          |          |                     |
| importers  |            |          |          |                     |
| and        |            |          |          |                     |
| downstream |            |          |          |                     |
| users.     |            |          |          |                     |
|            |            |          |          |                     |
| The        |            |          |          |                     |
| I          |            |          |          |                     |
| nformation |            |          |          |                     |
| days were  |            |          |          |                     |
| organized  |            |          |          |                     |
| within the |            |          |          |                     |
| frame of   |            |          |          |                     |
| the        |            |          |          |                     |
| project    |            |          |          |                     |
| "Com       |            |          |          |                     |
| munication |            |          |          |                     |
| about      |            |          |          |                     |
| REACH to   |            |          |          |                     |
| wide range |            |          |          |                     |
| of         |            |          |          |                     |
| st         |            |          |          |                     |
| akeholders |            |          |          |                     |
| in the     |            |          |          |                     |
| Baltic     |            |          |          |                     |
| States" -- |            |          |          |                     |
| **REACH    |            |          |          |                     |
| BALTICS**  |            |          |          |                     |
| -- granted |            |          |          |                     |
| by the     |            |          |          |                     |
| European   |            |          |          |                     |
| C          |            |          |          |                     |
| ommission, |            |          |          |                     |
| DG         |            |          |          |                     |
| E          |            |          |          |                     |
| nvironment |            |          |          |                     |
| and        |            |          |          |                     |
| i          |            |          |          |                     |
| mplemented |            |          |          |                     |
| jointly by |            |          |          |                     |
| the Baltic |            |          |          |                     |
| Env        |            |          |          |                     |
| ironmental |            |          |          |                     |
| Forum -    |            |          |          |                     |
| Latvia,    |            |          |          |                     |
| Estonia    |            |          |          |                     |
| and        |            |          |          |                     |
| Lithuania. |            |          |          |                     |
+------------+------------+----------+----------+---------------------+
| **Seminar  | REACH main | C        | 21 FEB   | Presentations for   |
| "P         | re         | hemicals | 2007     | participants (about |
| reparation | quirements | indu     |          | 30 participants)    |
| for the    | and time   | stry/ent |          | during the seminar  |
| impl       | lines of   | erprises |          | at the Lithuanian   |
| ementation | entry into |          |          | Association of      |
| of         | force, the |          |          | Chemical Industry   |
| the REACH  | 1st steps  |          |          | Enterprises         |
| Regu       | for        |          |          |                     |
| lation\"** | p          |          |          |                     |
|            | reparation |          |          |                     |
|            | to         |          |          |                     |
|            | implement  |          |          |                     |
+------------+------------+----------+----------+---------------------+
| **Workshop | What       | In       | 5 APR    | Presentations for   |
| "REACH --  | companies  | dustrial | 2007     | participants        |
| the new EC | need to    | ent      |          | (around 80          |
| chemicals  | know and   | erprises |          | participants)       |
| legi       | how to     |          |          |                     |
| slation"** | start      |          |          |                     |
+------------+------------+----------+----------+---------------------+
| **         | What       | In       | 25 APR   | Conference in       |
| Conference | companies  | dustrial | 2007     | Vilnius             |
| "Balanced  | need to    | ente     |          | Presentations for   |
| chemicals  | know       | rprises, |          | participants (about |
| policy     |            | incl.    |          | 50 participants);   |
| REACH --   |            | SMEs     |          | contribution of DG  |
| what       |            |          |          | ENTR representative |
| companies  |            |          |          |                     |
| need to    |            |          |          |                     |
| know       |            |          |          |                     |
| now"**     |            |          |          |                     |
+------------+------------+----------+----------+---------------------+
| **Seminars | I          | Pr       | MAY --   | 5 seminars in       |
| "About     | nformation | oducers, | DEC 2007 | different regions   |
| REACH --   | about      | i        |          | of Lithuania        |
| re         | REACH      | mporters |          | (expected about 300 |
| quirements | regulation | and      |          | participants)       |
| and        | and new    | do       |          |                     |
| impleme    | o          | wnstream |          |                     |
| ntation"** | bligations | users of |          |                     |
|            |            | chemical |          |                     |
|            |            | su       |          |                     |
|            |            | bstances |          |                     |
|            |            | (prep    |          |                     |
|            |            | arations |          |                     |
|            |            | and      |          |                     |
|            |            | a        |          |                     |
|            |            | rticles) |          |                     |
+------------+------------+----------+----------+---------------------+

**REACH 2007: Lithuanian Communication Strategy  -- [Brochures &
printable material]{.underline}**

+-------------+---+------------+---+---------+---+-----------+-------------------+
| **Brochures | * |            | * |         | * |           | **Media**         |
| / printable | * |            | * |         | * |           |                   |
| material**  | K |            | T |         | W |           |                   |
|             | e |            | a |         | h |           |                   |
|             | y |            | r |         | e |           |                   |
|             | M |            | g |         | n |           |                   |
|             | e |            | e |         | ? |           |                   |
|             | s |            | t |         | * |           |                   |
|             | s |            | A |         | * |           |                   |
|             | a |            | u |         |   |           |                   |
|             | g |            | d |         |   |           |                   |
|             | e |            | i |         |   |           |                   |
|             | * |            | e |         |   |           |                   |
|             | * |            | n |         |   |           |                   |
|             |   |            | c |         |   |           |                   |
|             |   |            | e |         |   |           |                   |
|             |   |            | * |         |   |           |                   |
|             |   |            | * |         |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| **          | M |            | S |         | A |           | On the Website of |
| Explanatory | a |            | t |         | v |           | the Ministry of   |
| note**      | i |            | a |         | a |           | Environment (PDF  |
|             | n |            | k |         | i |           | file in LT        |
|             | r |            | e |         | l |           | language)         |
|             | e |            | h |         | a |           |                   |
|             | q |            | o |         | b |           |                   |
|             | u |            | l |         | l |           |                   |
|             | i |            | d |         | e |           |                   |
|             | r |            | e |         | f |           |                   |
|             | e |            | r |         | r |           |                   |
|             | m |            | s |         | o |           |                   |
|             | e |            | , |         | m |           |                   |
|             | n |            |   |         | 2 |           |                   |
|             | t |            | m |         | 0 |           |                   |
|             | s |            | a |         | 0 |           |                   |
|             | a |            | i |         | 4 |           |                   |
|             | n |            | n |         | , |           |                   |
|             | d |            | l |         |   |           |                   |
|             | p |            | y |         | t |           |                   |
|             | r |            | I |         | o |           |                   |
|             | o |            | n |         | b |           |                   |
|             | c |            | d |         | e |           |                   |
|             | e |            | u |         | n |           |                   |
|             | d |            | s |         | e |           |                   |
|             | u |            | t |         | w |           |                   |
|             | r |            | r |         | l |           |                   |
|             | e |            | y |         | y |           |                   |
|             | s |            |   |         | u |           |                   |
|             | o |            |   |         | p |           |                   |
|             | f |            |   |         | d |           |                   |
|             | R |            |   |         | a |           |                   |
|             | E |            |   |         | t |           |                   |
|             | A |            |   |         | e |           |                   |
|             | C |            |   |         | d |           |                   |
|             | H |            |   |         | i |           |                   |
|             | s |            |   |         | n |           |                   |
|             | y |            |   |         | A |           |                   |
|             | s |            |   |         | P |           |                   |
|             | t |            |   |         | R |           |                   |
|             | e |            |   |         | - |           |                   |
|             | m |            |   |         | M |           |                   |
|             |   |            |   |         | A |           |                   |
|             |   |            |   |         | Y |           |                   |
|             |   |            |   |         | 2 |           |                   |
|             |   |            |   |         | 0 |           |                   |
|             |   |            |   |         | 0 |           |                   |
|             |   |            |   |         | 7 |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| **Leaflet   | M |            | S |         | S |           | Leaflet has been  |
| about       | e |            | t |         | E |           | distributed to    |
| REACH**     | a |            | a |         | P |           | the stakeholders  |
|             | n |            | k |         | T |           | (in LT language)  |
|             | i |            | e |         | 2 |           |                   |
|             | n |            | h |         | 0 |           |                   |
|             | g |            | o |         | 0 |           |                   |
|             | o |            | l |         | 6 |           |                   |
|             | f |            | d |         |   |           |                   |
|             | R |            | e |         |   |           |                   |
|             | E |            | r |         |   |           |                   |
|             | A |            | s |         |   |           |                   |
|             | C |            | , |         |   |           |                   |
|             | H |            |   |         |   |           |                   |
|             | , |            | m |         |   |           |                   |
|             | m |            | a |         |   |           |                   |
|             | a |            | i |         |   |           |                   |
|             | i |            | n |         |   |           |                   |
|             | n |            | l |         |   |           |                   |
|             | p |            | y |         |   |           |                   |
|             | r |            | I |         |   |           |                   |
|             | o |            | n |         |   |           |                   |
|             | c |            | d |         |   |           |                   |
|             | e |            | u |         |   |           |                   |
|             | d |            | s |         |   |           |                   |
|             | u |            | t |         |   |           |                   |
|             | r |            | r |         |   |           |                   |
|             | e |            | y |         |   |           |                   |
|             | s |            |   |         |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| **Br        | R |            | P |         | S |           | Brochure (in LT,  |
| ochure "The | E |            | r |         | E |           | LV, EST) has been |
| new EU      | A |            | o |         | P |           | distributed at    |
| Chemicals   | C |            | d |         | T |           | Info days and     |
| policy --   | H |            | u |         | 2 |           | other events; PDF |
| REACH"**    | r |            | c |         | 0 |           | EN version is     |
|             | e |            | e |         | 0 |           | available         |
|             | q |            | r |         | 6 |           | <http://www       |
|             | u |            | s |         |   |           | .bef.lv/13/530/>? |
|             | i |            | , |         |   |           |                   |
|             | r |            | i |         |   |           |                   |
|             | e |            | m |         |   |           |                   |
|             | m |            | p |         |   |           |                   |
|             | e |            | o |         |   |           |                   |
|             | n |            | r |         |   |           |                   |
|             | t |            | t |         |   |           |                   |
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|             | s |            | w |         |   |           |                   |
|             | a |            | n |         |   |           |                   |
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|             | d |            | t |         |   |           |                   |
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|             | s |            | a |         |   |           |                   |
|             | p |            | m |         |   |           |                   |
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|             | n |            | s |         |   |           |                   |
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|             | b |            | s |         |   |           |                   |
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|             | l |            | f |         |   |           |                   |
|             | i |            | c |         |   |           |                   |
|             | t |            | h |         |   |           |                   |
|             | i |            | e |         |   |           |                   |
|             | e |            | m |         |   |           |                   |
|             | s |            | i |         |   |           |                   |
|             | u |            | c |         |   |           |                   |
|             | n |            | a |         |   |           |                   |
|             | d |            | l |         |   |           |                   |
|             | e |            | s |         |   |           |                   |
|             | r |            |   |         |   |           |                   |
|             | R |            |   |         |   |           |                   |
|             | E |            |   |         |   |           |                   |
|             | A |            |   |         |   |           |                   |
|             | C |            |   |         |   |           |                   |
|             | H |            |   |         |   |           |                   |
|             | , |            |   |         |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| This        |   |            |   |         |   |           |                   |
| publication |   |            |   |         |   |           |                   |
| was         |   |            |   |         |   |           |                   |
| prepared    |   |            |   |         |   |           |                   |
| within the  |   |            |   |         |   |           |                   |
| project     |   |            |   |         |   |           |                   |
| "Co         |   |            |   |         |   |           |                   |
| mmunication |   |            |   |         |   |           |                   |
| about REACH |   |            |   |         |   |           |                   |
| to wide     |   |            |   |         |   |           |                   |
| range of    |   |            |   |         |   |           |                   |
| s           |   |            |   |         |   |           |                   |
| takeholders |   |            |   |         |   |           |                   |
| in the      |   |            |   |         |   |           |                   |
| Baltic      |   |            |   |         |   |           |                   |
| States" --  |   |            |   |         |   |           |                   |
| **REACH     |   |            |   |         |   |           |                   |
| BALTICS**   |   |            |   |         |   |           |                   |
| -- granted  |   |            |   |         |   |           |                   |
| by the      |   |            |   |         |   |           |                   |
| European    |   |            |   |         |   |           |                   |
| Commission, |   |            |   |         |   |           |                   |
| DG          |   |            |   |         |   |           |                   |
| Environment |   |            |   |         |   |           |                   |
| and         |   |            |   |         |   |           |                   |
| implemented |   |            |   |         |   |           |                   |
| jointly by  |   |            |   |         |   |           |                   |
| the Baltic  |   |            |   |         |   |           |                   |
| En          |   |            |   |         |   |           |                   |
| vironmental |   |            |   |         |   |           |                   |
| Forum -     |   |            |   |         |   |           |                   |
| Latvia,     |   |            |   |         |   |           |                   |
| Estonia and |   |            |   |         |   |           |                   |
| Lithuania.  |   |            |   |         |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| **Leaflet   |   | I          |   | Pro     |   | APR 07    | Printed copies    |
| "REACH      |   | nformation |   | ducers, |   |           | (LT) and PDF on   |
| Helpdesk"** |   | about      |   | im      |   |           | web page of       |
|             |   | national   |   | porters |   |           | Environmental     |
|             |   | helpdesk   |   | and     |   |           | protection agency |
|             |   | -- what    |   | dow     |   |           |                   |
|             |   | assistance |   | nstream |   |           |                   |
|             |   | you can    |   | users   |   |           |                   |
|             |   | get at     |   | of      |   |           |                   |
|             |   | REACH      |   | c       |   |           |                   |
|             |   | helpdesk,  |   | hemical |   |           |                   |
|             |   | contacts   |   | sub     |   |           |                   |
|             |   |            |   | stances |   |           |                   |
|             |   |            |   | (prepa  |   |           |                   |
|             |   |            |   | rations |   |           |                   |
|             |   |            |   | and     |   |           |                   |
|             |   |            |   | ar      |   |           |                   |
|             |   |            |   | ticles) |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+
| **Leaflet   |   | Flowchart  |   | Po      |   | APR 07    | Printed copies    |
| "Preparing  |   | for        |   | tential |   |           | (LT) and PDF on   |
| for REACH:  |   | iden       |   | regis   |   |           | web page of       |
| what can be |   | tification |   | trants, |   |           | Environmental     |
| done        |   | of         |   | stake   |   |           | protection agency |
| now?"**     |   | o          |   | holders |   |           |                   |
|             |   | bligations |   |         |   |           |                   |
|             |   | under      |   |         |   |           |                   |
|             |   | REACH,     |   |         |   |           |                   |
|             |   | pre-re     |   |         |   |           |                   |
|             |   | gistration |   |         |   |           |                   |
|             |   | and        |   |         |   |           |                   |
|             |   | re         |   |         |   |           |                   |
|             |   | gistration |   |         |   |           |                   |
|             |   | timelines, |   |         |   |           |                   |
|             |   | advices    |   |         |   |           |                   |
|             |   | for        |   |         |   |           |                   |
|             |   | p          |   |         |   |           |                   |
|             |   | reparation |   |         |   |           |                   |
|             |   | of REACH   |   |         |   |           |                   |
|             |   | impl       |   |         |   |           |                   |
|             |   | ementation |   |         |   |           |                   |
+-------------+---+------------+---+---------+---+-----------+-------------------+

**REACH 2007: Lithuanian Communication Strategy  -- [Press
material]{.underline}**

  -------------- ----------------- -------------- ------------ --------------------
  **Press        **Key Message**   **Target       **When?**    **Media**
  material**                       Audience**                  

  **Newspaper    General           General        DEC 2006 -   4 articles in LT
  items**        information about public,        DEC 2007     newspaper
                 REACH, preparing  stakeholders                
                 for                                           
                 implementation,                               
                 timelines and                                 
                 other relevant                                
                 information                                   
  -------------- ----------------- -------------- ------------ --------------------