Required Report - public distribution

**Date:** 10/1/2004

**GAIN Report Number:** AU4026

AU4026

**Austria**

**Promotion Opportunities**

**Annual**

**2004**

**Approved by:**

![](media/image1.wmf)Sarah Hanson

U.S. Embassy

**Prepared by:**

Andrea Fennesz-Berka

**Report Highlights:**

This report provides a summary of planned food export promotional
opportunities in Central Europe (Austria, Bosnia﷓Herzegovina, Croatia,
Czech Republic, Hungary, Slovenia, and Slovakia).

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Vienna \[AU1\]

\[AU\]

**CENTRAL EUROPE PROMOTION OPPORTUNITIES**

**REPORTS**

**for Austria, Bosnia-Herzegovina, Croatia, Czech Republic,**

**Hungary, Slovenia, Slovakia**

######## **September 2004- October 2005**

\" The promotional activities listed are provided for informational
purposes

All activities depend on funding )

No endorsement should be implied unless specifically stated. Terms and
conditions of

participation is the responsibility of the activity organizer\".

+------------------+---------------------+---------------+------------+
| Promotion        |                     |               |            |
| Opportunities in |                     |               |            |
| Austria,         |                     |               |            |
| Bos              |                     |               |            |
| nia-Herzegovina, |                     |               |            |
| Croatia,         |                     |               |            |
|                  |                     |               |            |
| Czech Republic,  |                     |               |            |
| Hungary,         |                     |               |            |
| Slovenia,        |                     |               |            |
| Slovakia         |                     |               |            |
+==================+=====================+===============+============+
| Products         | Event /Title        | Country       | Implemen-  |
|                  |                     |               | tation     |
|                  |                     |               | Dates      |
+------------------+---------------------+---------------+------------+
| All Food &       | FOODAPEST 2004      | Budapest      | November   |
| Agricultural     |                     |               | 2004       |
| Products         |                     | Hungary       |            |
|                  |                     | 23-29,2004    |            |
+------------------+---------------------+---------------+------------+
| Wineseminar      | First USA           | Zagreb &      | April 2005 |
|                  | Wineseminar in      |               |            |
|                  | Croatia             | Hotel in      |            |
|                  |                     | Croatian      |            |
|                  |                     | Coastal       |            |
|                  |                     | town -        |            |
|                  |                     | Opatija       |            |
+------------------+---------------------+---------------+------------+
| USA Organic      | 4-5 pages Leaflet   | All Central   | All year   |
| Products         | on US               | European      | activity   |
|                  |                     | Countries     |            |
|                  | Organic             |               | Printing   |
|                  | Market/Products     |               | Deadline   |
|                  |                     |               | June 2005  |
|                  | „"The USA Organic   |               |            |
|                  | Newsletter for      |               |            |
|                  | Central Europe"     |               |            |
+------------------+---------------------+---------------+------------+
| All Food &       | Cochran Trade       | All Central   | May 2005   |
| Agricultural     | Mission for         | European      |            |
| Products         |                     |               |            |
|                  | Retailers/Importer  | Countries     |            |
| HRI industry     | from all Central    |               |            |
|                  | Europe to USA       |               |            |
|                  | FMI/Organic Trade   |               |            |
|                  | Show                |               |            |
|                  |                     |               |            |
|                  | and/or              |               |            |
+------------------+---------------------+---------------+------------+
| Seafood, Wine ,  | USA Seafood/Wine    | Budapest &    | End of May |
| Rice, Dried      | Promotional Dinner  | Prague        | June       |
| Fruits & Nuts    |                     |               |            |
+------------------+---------------------+---------------+------------+
| Seafood, Wine,   | Seafood, Wine, Rice | Portorose/    | June or    |
| Rice             | Menupromotion       |               | Sept. 2005 |
|                  |                     | Koper,        |            |
|                  |                     | Slovenia      |            |
|                  |                     |               |            |
|                  |                     | Slovenia      |            |
+------------------+---------------------+---------------+------------+
| Wineseminar      | First USA           | Zagreb &      | May-June   |
|                  | Wineseminar in      |               | 2005       |
|                  | Croatia             | Hotel in      |            |
|                  |                     | Croatian      |            |
|                  |                     | Coastal       |            |
|                  |                     | town -        |            |
|                  |                     | Opatija       |            |
+------------------+---------------------+---------------+------------+
| Speciality       | Retailer's Mission  | Retailers     | Date to be |
| products,ehnic   | to world BBQ        | from Austria  | detemined  |
| food, regional   | Competition in U.K. | & Central     | by STRG's  |
| couisine         |                     | Europe        |            |
+------------------+---------------------+---------------+------------+

[SECTION I - Trade Shows]{.underline}

TITLE: FOODAPEST 2004 - FOOD TRADE SHOW

DATE: Nov 23-29, 2004

VENUE: Hungary, Budapest

CONTACT: Dr. Ferenc Nemes

> Office of Agricultural Affairs
>
> Bank Center Building
>
> Szabadsag Ter 7
>
> H-1054 Budapest, Hungary
>
> Http://www.usembassy-.at/en/usda
>
> Tel. \[36\] (1) 475-4162

Fax. \[36\] (1) 475-4676

> E-mail [Ferenc.Nemes@usda.gov]{.underline}

or: Foodapest web site:Http://www.foodapest.hu/

DESCRIPTION: This is the second largest food trade show in Central
Europe. It attracts the attention from the Hungarian trade and also from
the surrounding Central European countries. According to the latest
economic data, Hungary is driving the second most dynamic economy in
Central Europe. Hungary has Central Europe=s highest food consumption
per capita.

Products with the major market potential are: any type of ethnic food,
convenience food adjusted to accommodate local preferences, speciality
products from the snack food sector, dried fruits and nuts, wine and
spirits, seafood and meat products.

Although there will be no official USDA booth we offer assistance to US
buyers.

Target countries: Austria, Bosnia-Herzegovina, Czech Republic, Croatia,
Hungary Slovakia, Slovenia.

[SECTION II - Other Promotional Activities- Listed by dates]{.underline}

# TITLE: THE USA ORGANIC NEWSLETTER FOR CENTRAL EUROPE

DATE: Ongoing project throughout 2004-2005/leaflet. Printing deadline
June 2005

VENUE: 4-5 pages colored brochure on Organic Products/Market in USA and
Central

Europe. Target Group Local Organic Associations, Retailers, Healthshops
and US suppliers of organic products.

## CONTACT: Andrea Fennesz-Berka & Dr. Roswitha Krautgartner

##  Office of Agricultural Affairs

> American Embassy
>
> Boltzmanngasse 16
>
> A-1090 Vienna Austria
>
> Tel: \[43\] (1 )31339-2364

#### Fax: \[43\] (1)3108208

> Email:AgVienna@FAS.USDA.GOV
>
> Http://www.usembassy.at/en/usda

DESCRIPTION: This is the second step in our goal to address the growing
segment of organic customers in Austria and Central Europe. Featuring
prominently US organics will not only raise awareness for the products,
but show end-users that US agriculture is very diverse and in addition
to genetifically modified products we have a growing US organic market.
This publication will help to influence European public opinions
concerning their perception of US products and US agricultural
production in general.

The contents of the brochure will be newspaper articles written by local
journalist who particiated at the US Organic Journalist Mission in May
2004, as well as general information on the US and local organic market.

We invite US producers, suppliers and Organic Trade Assocations to send
us information on their products and be featured in this brochure.

TITLE: Central European Trading Mission from the HRI Sector &

Retail Sector under the Cochran Fellowship Program

DATE: Middle to end of May 2004

VENUE: Group will visit the Hotel and Restaurant Trade show in Chicago

> Visits with the U.S. seafood and wine industry located in the West
> coast of the U.S. are planned

CONTACT: Andrea Fennesz-Berka

##### Office of Agricultural Affairs

> American Embassy
>
> Boltzmanngasse 16
>
> A-1090 Vienna Austria
>
> Tel: \[43\] (1) 31339-2364
>
> Fax: \[43\] (1) 3108208
>
> Email:AgVienna@FAS.USDA.GOV

###### Http://www.usembassy.at/en/usda 

DESCRIPTION: The Central European HRI group will consist of chefs,
restaurant owners, sommelier, seafood/wine buyers from Croatia, Czech
Republic, Hungary, Slovenia and Slovakia. The first Central European HRI
group very successful visited with the seafood industry in the Eastcoast
of the U.S. We would now like to expose this new group to very specific
products which are in high demand in Central Europe. These are
California squid, hake, pollock, salmon, mostly frozen seafood products.
In addition we would like to introduce the team members to other U.S.
wine regions eg. Washington State wines.

TITLE: FIRST USA WINE SEMINAR IN ZAGREB AND OPATIJA

IN CROATIA

### DATE: April 2005

VENUE: Location to be determined -- preferable US Ambassador's residence

and/or major international Hotel in Opatija

CONTACT: Andrea Misir

Agricultural Specialist

Humboldtova 4

1000 Zagreb, Croatia

Tel: \[385\](1) 611 0013

Fax: \[385\](1) 6110025

Email:amisir@inet.hr

or: Andrea Fennesz-Berka

Office of Agricultural Affairs, Vienna

Email:Andrea.Fennesz-Berka@usda.gov

DESCRIPTION: This will be the first USA wine tasting held in Croatia.
Over the last few years many New World Wines have appeared in Croatia
and although not many US wineries are at present in the market the
demand is there. The California Wine Institute will help holding a
seminar on Zinfandel wines, whose original roots stem from Croatia.

This will be an excellent opportunity for USA wine traders/producers to
present their products to an upper income group with increasing demand
in U.S. wine. Croatia=s industry is on an upward swing, major foreign
retailers have opened new stores all over the country, recognizing
upcoming new market opportunities. Major retail organizations, traders,
importers and distributors will attend.

TITLE: USA SEAFOOD/WINE PROMOTION DINNER IN PRAGUE & BUDAPEST

### DATE: Spring, 2004

VENUE: PraguE & Budapest -- Major hotel or restaurant

CONTACT:

For Prague Event:

Ing. Petra Choteborska

Agricultural Specialist

Office of Agricultural Affairs

> American Embassy
>
> Triste 15
>
> 11801 Prague, Czech Republic
>
> Tel: \[420\] (2) 5753-1170/1171
>
> Fax: \[420\] (2) 5753-1173
>
> EMail:Petra.Choteborska@usda.gov
>
> [Http://www.usembassy.at/en/usda](http://www.usembassy.at/en/usda)

For Budapest Event:

CONTACT: Dr. Ferenc Nemes

> Office of Agricultural Affairs
>
> Bank Center Building
>
> Szabadsag Ter 7
>
> H-1054 Budapest, Hungary
>
> Http://www.usembassy-.at/en/usda
>
> Tel. \[36\] (1) 475-4162

Fax. \[36\] (1) 475-4676

> E-mail [Ferenc.Nemes@usda.gov]{.underline}

or Andrea Fennesz-Berka

> Office of Agricultural Affairs
>
> American Embassy, Vienna

DESCRIPTION: Prague & Budapest have a growing economy of which tourism
is a major player and have both recently become a full member of the EU.
The number of international hotels is increasing demand for high end
products such as seafood, almonds, dried fruits, rice, wine .This
activity will be held back-to back with the USA Seafood/Wine Promotional
Dinner in Budapest.

This USA Seafood/Wine Promotional Dinner will be building upon our
strategy to introduce high quality seafood, rice and wine to the Czech
and Hungarian HRI industry. It is also the next step in our promotional
efforts, which started with a menu promotions in 2003 held in
cooperation with touristic schools in Prague and Budapest.

The target group for this event will be a small selected group of HRI
representatives (chef of major restaurants and hotels as well some major
importers). Paring high quality wines with high quality seafood will be
our first priority of this promotion. We expect the restaurant or hotel
who will host this event to continue using these products over a period
of time. Thus increasing his customer base with the USA weeks and being
a role model for other restaurants to follow

U.S. seafood, rice and wine importers/traders and associations will be
given the opportunity to present their products. To cover the costs a
small participation fee will be charged.

TITLE: Seafood, Wine, Rice Menu Promotion/Seminar

DATE: End of June or September 2005

VENUE: Portorose/Koper, Slovenia & Coastal Town in Croatia

CONTACT: Andrea Fennesz-Berka

> Office of Agricultural Affairs
>
> American Embassy
>
> Boltzmanngasse 16
>
> A-1090 Vienna Austria
>
> Tel: \[43\] (1 )31339-2364
>
> Fax: \[43\] (1)3108208
>
> Email:Andrea.Fennesz-Berka@usda.gov
>
> [Http://www.usembassy.at/en/usda]{.underline}

or Andrea Misir

Agricultural Specialist

Humboldtova 4

1000 Zagreb, Croatia

Tel: \[385\](1) 611 0013

Fax: \[385\](1) 6110025

Email:amisir@inet.hr

DESCRIPTION: Slovenia and Croatia are both located by the sea and
compared to other European countries have always had a high demand for
seafood products. With the increase of disposal income and the return of
millions of tourists during the summer season, the demand for high
quality seafood and wines will increase over the next years..

During the last couple of years we have invited the most successful
Slovenian chefs through the Cochran Fellowship program to the US. We
have trained them on US seafood and wine products. With their help and
in cooperation with local culinary school the menu promotions will be
held. The US recipes adjusted to local tastes using seafood, rice, dried
fruits and wine will be presented to an selective audience of chefs,
restaurant owner, sommelier, importers and traders.

U.S. seafood, rice and wine importers/traders and associations will be
given the opportunity to present their products. To cover the costs a
small participation fee will be charged.

######### TITLE: Central European Retail Trading Mission to the

World BBQ Competition in the U.K.

DATE: To be determined

VENUE: Attend the World BBQ Competition organized by STRG's in the U.K.

CONTACT: Andrea Fennesz-Berka

> Office of Agricultural Affairs
>
> American Embassy
>
> Boltzmanngasse 16
>
> A-1090 Vienna Austria
>
> Tel: \[43\] (1 )31339-2364
>
> Fax: \[43\] (1)3108208
>
> Email:Andrea.Fennesz-Berka@usda.gov
>
> [Http://www.usembassy.at/en/usda]{.underline}

The retail sector in Central Europe is always looking for new ideas. The
segment for ethnic foods still has room for expansion. This BBQ
Competition will be organized by the STRG's and we will bring a buying
group from Central Europe and possibly Austria to visit.

Many of the big retailers are owned by the major foreign retailers (e.g.
German, French or Italian) and it is important to expose them to the
wide range of US products. Although many importers are attending the
European trade shows bringing them to this very specific presentation
might increase sales of ethnic and specialty foods.