\...WINTER WEATHER PSAs\...

\...FOR USE BY NEWS MEDIA OUTLETS\...

FOLLOWING ARE SEVERAL PUBLIC SERVICE ANNOUNCEMENTS ON WINTER WEATHER

PREPAREDNESS AND SAFETY. IF YOU HAVE ANY QUESTIONS PLEASE CONTACT YOUR

LOCAL NATIONAL WEATHER SERVICE OFFICE THAT SERVICES YOUR AREA.

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THE NATIONAL WEATHER SERVICE REMINDS YOU TO BE PREPARED BEFORE WINTER

STORMS STRIKE. HAVE EXTRA BATTERIES AND FLASHLIGHTS\...FOOD AND

WATER\...EXTRA MEDICATION\...FIRST-AID SUPPLIES\...AND BLANKETS FOR

ADDITIONAL WARMTH AVAILABLE IN CASE OF EMERGENCIES. BE READY FOR WINTER

STORMS BY LISTENING TO NOAA WEATHER RADIO OR YOUR LOCAL NEWS STATION.

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DURING WINTER STORM EMERGENCIES\...STAY TUNED TO NOAA WEATHER RADIO FOR

INFORMATION AND EMERGENCY INSTRUCTIONS. POST EMERGENCY TELEPHONE

NUMBERS BY THE PHONE AND KEEP ENOUGH SUPPLIES IN YOUR HOME TO MEET YOUR

NEEDS FOR AT LEAST THREE DAYS. PREPARE FOR WINTER WEATHER BEFORE IT

ARRIVES.

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SEVERE WINTER WEATHER IS AROUND THE CORNER AND THE NATIONAL WEATHER

SERVICE REMINDS YOU TO PLAY IT SAFE. AVOID OVEREXERTION\...SUCH AS

SHOVELING HEAVY SNOW OR WALKING IN DEEP SNOW. THE STRAIN FROM THE COLD

AND HARD LABOR MAY CAUSE A HEART ATTACK. BE READY FOR THE STORM BY

LISTENING TO NOAA WEATHER RADIO\...COMMERCIAL RADIO\...OR TELEVISION

FOR THE LATEST WINTER STORM WATCHES\...WARNINGS\...AND ADVISORIES.

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THE NATIONAL WEATHER SERVICE REMINDS YOU THAT THE BEST DEFENSE AGAINST

SEVERE WINTER WEATHER IS PREPAREDNESS. MAKE SURE THAT SEVERE WEATHER

DOES NOT CATCH YOU OFF GUARD. START PREPARING NOW FOR THE DANGEROUS

ICE AND COLD THAT WILL PREVAIL IN THE NEXT FEW MONTHS. REMEMBER\...MOST

DEATHS AND INJURIES RELATED TO WINTER WEATHER ARE CAUSED BY DRIVING ON

ICY ROADS OR OVER-EXERTION.

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WINTER HAS ARRIVED AND THE NATIONAL WEATHER SERVICE REMINDS YOU TO

DRESS FOR THE SEASON. WEAR LOOSE\...LIGHT-WEIGHT\...WARM CLOTHING IN

SEVERAL LAYERS. TRAPPED AIR IS AN INSULATOR. LAYERS CAN BE REMOVED TO

AVOID PERSPIRATION AND SUBSEQUENT CHILL. OUTER GARMENTS SHOULD BE WATER

REPELLENT AND HOODED. ALWAYS COVER YOUR HEAD\...AS YOU CAN LOSE HALF OF

YOUR BODY HEAT THROUGH AN UNCOVERED HEAD. BE PREPARED FOR THE STORM BY

LISTENING TO NOAA WEATHER RADIO\...COMMERCIAL RADIO OR TELEVISION FOR

THE LATEST WINTER STORM ADVISORIES.

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IN THE EVENT OF A WINTER STORM\...ONLY LEAVE YOUR HOME IN AN EMERGENCY.

IF A BLIZZARD TRAPS YOU IN A CAR\...PULL OFF THE ROAD\...ACTIVATE

HAZARD LIGHTS\...AND HANG A DISTRESS FLAG FROM THE RADIO AERIAL OR

WINDOW. REMAIN IN YOUR VEHICLE. RESCUERS ARE MORE LIKELY TO FIND YOU

THERE. ADEQUATE PREPARATION AND CAUTION ARE IMPORTANT ELEMENTS IN

SURVIVAL DURING SEVERE WINTER WEATHER.

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WISCONSIN/S DEPARTMENT OF TRANSPORTATION ACCIDENT RECORDS INDICATE THAT

DENSE FOG IN WISCONSIN RESULTS IN AN AVERAGE OF OVER 2100 VEHICLE

ACCIDENTS A YEAR\...AND 25 DEATHS AND 1061 INJURIES. MANY OF THESE

OCCUR IN THE WINTER TIME. WHEN VISIBILITIES DROP TO LESS THAN 1/4

MILE\...MOTORISTS SHOULD SLOW DOWN\...PUT THEIR HEADLIGHTS ON\...

INCREASE THEIR TRAILING DISTANCE BEHIND THE VEHICLE IN FRONT OF THEM\...

AND ALWAYS ASSUME THAT THERE COULD BE A PARKED VEHICLE AHEAD OF THEM

THAT THEY CANNOT SEE.

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WISCONSIN/S DEPARTMENT OF TRANSPORTATION ACCIDENT RECORDS INDICATE THAT

WEATHER CONDITIONS SUCH AS SNOW\...SLEET\...ICE\...AND BLOWING SNOW IN

WISCONSIN RESULTS IN AN AVERAGE OF NEARLY 13000 VEHICLE ACCIDENTS A

YEAR\...AND 50 DEATHS AND 4700 INJURIES. MOTORISTS SHOULD SLOW DOWN\...

TURN THEIR HEADLIGHTS ON\...INCREASE THEIR TRAILING DISTANCE BEHIND THE

VEHICLE IN FRONT OF THEM\...AND ALLOW FOR PLENTY OF EXTRA TIME TO REACH

THEIR DESTINATIONS.

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STAY INFORMED OF DEVELOPING WEATHER CONDITIONS BY LISTENING TO NOAA

WEATHER RADIO\...THE VOICE OF THE NATIONAL WEATHER SERVICE\...OR THIS

STATION FOR THE LATEST WINTER WEATHER FORECASTS. THERE IS NO REASON
ANYONE

SHOULD BE SURPRISED BY QUICK-CHANGING WINTER WEATHER CONDITIONS. IN MOST

CASES\...HEADS-UP WINTER WEATHER INFORMATION IS READILY AVAILABLE IF YOU

KNOW WHERE TO OBTAIN IT.

END