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Required Report - public distribution

**Date:** 10/15/2003

**GAIN Report Number:** PE3020

PE3020

**Peru**

**Promotion Opportunities**

**Annual**

**2003**

**Approved by:**

![](media/image1.wmf)Melinda D. Sallyards

U.S. Embassy

**Prepared by:**

Violeta Gutierrez

**Report Highlights:**

FAS Lima reports on upcoming market promotion events focusing on U.S.
wines, cheeses, beef and fruits.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Lima \[PE1\]

\[PE\]

\"The promotional activities listed are provided for informational
purposes only. No endorsement should be implied unless specifically
stated. Terms and conditions of participation are the responsibility of
the active organizer.\"

**Section I. Trade Shows**

**First Expo Pesca Show**

Dates: November 20 - 22, 2003

Venue: Jockey Plaza Convention Center - Lima, Peru.

Contact information:

Company: Thais Corporation S.A.C.

Contact: Guillermo Thais, General Manager

Phone: (511) 435-2178, 435-2646, 435-5349

Fax: (511) 436-3318

e-mail: <thais@amauta.rcp.net.pe>

Website: [www.thaiscorp.com](http://www.thaiscorp.com/)

According to the organizers, Expo Pesca is an international trade show
specialized in fishing and fishing farming, seafood and fish farming
food supplies, equipments and services. FAS Lima, in conjunction with
the Foreign Commercial Service, will be present at Expo Pesca Show
offering information on office services aimed at Peruvian importers of
seafood and fish farming food, such as the U.S. Supplier List and Trade
Leads.

U.S. exporters interested in sending brochures or catalogues, please
contact FAS Lima.

# Section II. Other Promotional Activities

This year, post will be focusing its promotion activities on high valued
products of beef, wine, cheese and fruits. Post will work with
co-operators (U.s. Pear Bureau and USDEC) as they re-initiate activities
in Peru. U.S. beef is popular in high-end restaurants, but recent SPS
issues (Canadian outbreak of BSE) halted U.S. exports of beef for a
short time. In order to let consumers know that U.S. beef is back on the
market, Post looks towards working with high-end restaurants and chefs
to promote U.S. beef.

# Wine Tasting and Reception

Wine imports to Peru principally come from Chile, Argentina and Spain.
U.S. wine consumption is very low, due to its high prices compared with
its competitors. However, there is a niche market in Lima of wine
consumers that appreciate wine quality and can afford higher prices.

Post plans to promote wines in combination with promotion of U.S. beef
and cheese.

Post is working to organize a U.S. wine tasting activity in the spring
of 2004 at the Agricultural Attaché's residence. Following the wine
tasting, there would be a table display of U.S. cheeses during the
reception.

This activity is targeted principally to the high-end HRI sector, wine
importers / distributors and supermarkets.

Post will work closely with the California Wine Institute to invite a
U.S. wine expert to present U.S. wines quality and variety and lead the
tasting.

U.S. exporters interested in sending either wine or cheese samples, or
for further information regarding this event, should contact FAS Lima.

# Restaurant Promotion of Beef and Wine

Post is working with a high-end steak restaurant in Lima in organizing a
beef and wine menu promotion. The restaurant is willing to promote U.S.
product on its menu and bring down a chef from New York for the
promotion.

Post will work closely with the California Wine Institute and with Meat
Export Federation.

U.S. exporters interested in sending either wine or cheese samples, or
for further information regarding this event, should contact FAS Lima.

# In store promotion

Post is working with the Foreign Commercial Service for this event to be
held on the first week of July 2004 in a major supermarket chain. This
promotion will be called the "U.S. week" and will target the high-end
consumers. The purpose of the event is to imbed U.S. food product
quality and variety in the consumer's mind by proper identification of
the products and food tasting.

FAS Lima will work with local importers/distributors and will encourage
consumer's purchases by raffling U.S. products according to
availability.