![](media/image1.png){width="1.9166666666666667in"
height="1.0729166666666667in"}Training CASE Study

> **Summary of Data for State-X EARS Report**
>
> **Fiscal Year (FY) 2008**

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*The following case study provides a description of the FY 2008 Food
Stamp Nutrition Education (FSNE) activities conducted in a fictitious
State X. The information is provided as part of the EARS training
exercise. Training attendees will use this data in completing the EARS
form as part of the training process. This data does not represent any
State or implementing agency (IA), nor does it capture the complexities
involved in collecting, tracking and compiling this data in an actual
FSNE service setting.*

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**Background:**

The *State-X* FSNE initiative comprises one implementing agency, the
University of X, Cooperative Extension Service (UXCES). UXCES conducts
FSNE through three venues, direct education, social marketing, and
indirect education.

This implementing agency worked with State X Food Stamp Program (FSP)
State Agency to develop the FY 2008 FSNE State Plan which was approved
by their regional Food and Nutrition Service (FNS) office. All FSNE
guidance and policies were followed in developing and implementing the
plan. They have waivers allowing them to work in schools where 50% or
more of the students participate in free and reduced price lunch, at WIC
offices, and in census tracts where 50% or more of the population is at
or below 185% of poverty. It is now time to submit the EARS report on
the nutrition education activities conducted during FY 2008. What
follows is a summary of the activities and expenditures.

**1. *UXCES Direct Education*:**

The *State X* Cooperative Extension FSNE program conducted a variety of
programs. Direct education activities primarily targeted women with
children, school-age children and the elderly. For all direct education,
demographic information is collected from each participant using an
intake sheet. The 2008 data for direct education activities are
described in Table 1 and 2.

Primary content of sessions include:

-   MyPyramid-Healthy Eating Plan,

-   fruits and vegetables,

-   food safety, and

-   physical activity.

**Table 1: Summary of State X 2008 Cooperative Extension Service Direct
Nutrition Education Activities**

<table>
<colgroup>
<col style="width: 10%" />
<col style="width: 7%" />
<col style="width: 10%" />
<col style="width: 12%" />
<col style="width: 12%" />
<col style="width: 11%" />
<col style="width: 9%" />
<col style="width: 6%" />
<col style="width: 6%" />
<col style="width: 6%" />
<col style="width: 6%" />
</colgroup>
<tbody>
<tr class="odd">
<td><strong>Type of Setting</strong></td>
<td><strong>Number of Sites</strong></td>
<td><strong>Timeframe</strong></td>
<td><strong>Direct Education Format</strong></td>
<td><p><strong>Actual Total Count</strong></p>
<p><strong>of Direct Education Participation</strong></p></td>
<td><strong>Actual Total Count of FSP Participation</strong></td>
<td><p><strong>Estimated Total</strong></p>
<p><strong>Count of Direct Education Contacts</strong></p></td>
<td colspan="2"><p><strong>Actual Count of Participant
Gender</strong></p>
<p><strong>F M</strong></p></td>
<td colspan="2"><p><strong>Estimated Count of Gender
Contacts</strong></p>
<p><strong>F M</strong></p></td>
</tr>
<tr class="even">
<td><p>Public Elementary School</p>
<p>(ages 5-10)</p></td>
<td>20</td>
<td>Twice per year</td>
<td>45 minute class, 12 week session</td>
<td>5,800</td>
<td><p>3,074 total</p>
<p>(53 % Free Lunch)</p></td>
<td>69,600</td>
<td>2,880</td>
<td>2,920</td>
<td>34,556</td>
<td>35,044</td>
</tr>
<tr class="odd">
<td><p>Public Middle Schools</p>
<p>(ages 11-17)</p></td>
<td>3</td>
<td>Twice per year</td>
<td>45 minute class, 12 week session</td>
<td>1,680</td>
<td><p>958 total</p>
<p>(57% Free Lunch)</p></td>
<td>20,160</td>
<td>888</td>
<td>792</td>
<td>10,657</td>
<td>9,503</td>
</tr>
<tr class="even">
<td><p>Public Housing</p>
<p>(ages 18-59)</p></td>
<td>3</td>
<td>Twice per year</td>
<td>90 minute class 5 week session</td>
<td>216</td>
<td><p>168 total</p>
<p>(77.8% FSP participants)</p></td>
<td>1,080</td>
<td>190</td>
<td>26</td>
<td>950</td>
<td>130</td>
</tr>
<tr class="odd">
<td><p>Churches</p>
<p>(ages 18-59)</p></td>
<td>10</td>
<td>Twice per year</td>
<td>1/2 hour class, 4 week sessions</td>
<td>420</td>
<td><p>320 total</p>
<p>(76.2% FSP participants)</p></td>
<td>1,680</td>
<td>340</td>
<td>80</td>
<td>1,360</td>
<td>320</td>
</tr>
<tr class="even">
<td><p>WIC Offices</p>
<p>(ages 18-59)</p></td>
<td>5</td>
<td>Twice per year</td>
<td>90 minute class, 5 week session</td>
<td>450</td>
<td><p>293 total</p>
<p>(65.1% FSP participants)</p></td>
<td>2,250</td>
<td>450</td>
<td>0</td>
<td>2,250</td>
<td>0</td>
</tr>
<tr class="odd">
<td><p>Food Banks</p>
<p>(ages 18-59)</p></td>
<td>3</td>
<td>Once per year</td>
<td>1 hour class, 6 week sessions</td>
<td>102</td>
<td><p>78 total</p>
<p>(76.5% FSP participants)</p></td>
<td>612</td>
<td>90</td>
<td>12</td>
<td>540</td>
<td>72</td>
</tr>
<tr class="even">
<td><p>Senior Farmers’ Markets</p>
<p>(ages 60 +)</p></td>
<td>5</td>
<td>Twice per year</td>
<td>45 minute class, 6 week sessions</td>
<td>150</td>
<td><p>90 total</p>
<p>(60% FSP participants)</p></td>
<td>900</td>
<td>98</td>
<td>52</td>
<td>588</td>
<td>312</td>
</tr>
<tr class="odd">
<td><p>Senior Congregate Meal Site</p>
<p>(ages 60 +)</p></td>
<td>3</td>
<td>Twice per year</td>
<td>1/2 hour class, 4 week sessions</td>
<td>162</td>
<td><p>90 total</p>
<p>(55.5% FSP participants)</p></td>
<td>648</td>
<td>132</td>
<td>30</td>
<td>528</td>
<td>120</td>
</tr>
<tr class="even">
<td><strong>Total</strong></td>
<td></td>
<td></td>
<td></td>
<td><strong>8,980</strong></td>
<td><strong>5,071</strong></td>
<td><strong>96,930</strong></td>
<td><strong>5,068</strong></td>
<td><strong>3,912</strong></td>
<td><strong>51,429</strong></td>
<td><strong>45,501</strong></td>
</tr>
</tbody>
</table>

**Table 2: Actual 2008 Racial/Ethnic Breakdown of Direct Education FSNE
Participants**

  ------------- -------------- ------------------ ------------------ ------------------ ------------------ ------------------
  **Type of     **Hispanic**   **Non-Hispanic**   **Non-Hispanic**   **Non-Hispanic**   **Non-Hispanic**   **Non-Hispanic**
  Setting**                                                                                                

                **White**      **Asian**          **African          **White**          **Asian and        **African American
                                                  American**                            White**            and White**

  Public        1,450          116                2,494              1,740                                 
  Elementary                                                                                               
  School                                                                                                   

  Public Middle 302            235                454                370                101                218
  Schools                                                                                                  

  Public        30                                60                 52                 26                 48
  Housing                                                                                                  

  Churches      105                               239                76                                    

  WIC Offices   198                               171                81                                    

  Food Banks    30                                55                 17                                    

  Senior        30             18                 57                 45                                    
  Farmers'                                                                                                 
  Markets                                                                                                  

  Senior        60             5                  55                 42                                    
  Congregate                                                                                               
  Meal Site                                                                                                

  **Total**     **2,205**      **374**            **3,585**          **2,423**          **127**            **266**
  ------------- -------------- ------------------ ------------------ ------------------ ------------------ ------------------

**2. *UXCES/*Nutrition Network Social Marketing Campaign:**

In the spring of 2007, the UXCES partnered with *State-X* Nutrition
Education Network and the *State-X* Department of Health to develop a
social marketing campaign, called Snack Smart. All costs associated with
the development of the campaign were reported on the FY 2007 EARS form
and reported by the submission deadline of December 31, 2007. FY 2008
was the second year of the campaign and the first year of
implementation.

The priority population for the campaign is low-income women.

The primary intervention levels used by the campaign include:

-   interpersonal,

-   institutional, and

-   community.

Key messages used in this campaign are:

-   fruits & vegetables and

-   MyPyramid - Healthy Eating Plan.

Intervention channels included billboards, posters, newsletters and
promotional materials.

*Billboards:* The Campaign rented 32 12' x 14' poster billboards to
communicate the campaign brand and messages. The primary audience for
the billboards was low-income women although they were obviously viewed
by others.

*Posters, Newsletters, and Promotional Items:* Posters, newsletters, and
promotional items were displayed and/or distributed in all the WIC
clinics and community centers located in the eight low-income counties.
Using WIC participation data and visits to the community centers, the
partners calculated that 25,500 WIC mothers and 14,000 community members
were exposed to the campaign via one or more of the communication tools,
i.e. the posters, newsletter and/or promotional item over the course of
the year. WIC enrollment data showed that 70% of the WIC mothers were
FSP recipients or had incomes at or below 130% of poverty. Census data
for the geographic areas served by the community centers indicated that
35% of residents had incomes at or below 130% of poverty. The remaining
people at both locations are low-income.

Table 3 is a summary of the estimated number of people reached by the
Snack Smart social marketing campaign in 2008 as provided by marketing
data.

**Table 3: Estimated Reach of 2008 Social Marketing Activities**

  ---------------- ---------------- --------------------- ------------------
  **Activity**     **Estimate of    **Estimate of Pop     **Estimated Total
                   Pop Reached with Reached with Income   Pop Reached**
                   Income \<130% of between 130-185% of   
                   Poverty**        Poverty**             

  **Billboards**   30,200           56,100                142,210

  **WIC**          17,850           7,650                 25,500

  **Community      4,900            9,100                 14,000
  Centers**                                               

  **Total**        **52,950**       **72,760**            **181,710**
  ---------------- ---------------- --------------------- ------------------

**3. *UXCES Indirect Education*:**

Indirect education was conducted by the UXCES through radio PSAs,
nutrition articles in newsletters and in food pantries through
partnerships with local food security coalitions. In addition, UXCES
participated in and sponsored various community fairs targeted to low
income people during the year. Materials distributed at the food
pantries and community fairs included hand-outs of newsletters,
brochures, and promotional items. Because the amount of contact made
with participants at these events was limited, no demographic
information was collected.

Table 4 is a summary of indirect education activities conducted by UXCES
in 2008.

**Table 4: Summary of 2008 Indirect Nutrition Education Activities**

  ----------------- ----------------- ----------------- -----------------
  Activity          Estimated Reach   Source of Data    Material

  Participation in  4500              Fair attendance   Newsletters,
  5 Community Fairs                   records. Numbers  brochures and
                                      of materials      promotional items
                                      handed out        

  Food Pantry       2400              Visual Estimate.  Posters,
                                      Number of         newsletters
                                      materials handed  
                                      out               

  Radio PSAa        23,000            Market Data       None

  Nutrition         30,000            Market Data       Education
  Articles                                              articles

  Sponsored         6,500             Visual Estimate   Flyers, posters,
  Community Health                    Number of         newsletters
  Fairs                               materials handed  
                                      out               

                    **66,400**                          
  ----------------- ----------------- ----------------- -----------------

**4. Expenditures**

**Salaries and Benefits:**

In total, 29 cooperative extension educators conducted FSNE education.
Since they did not work 100 percent of their time on FSNE, they kept
time sheets of their time and effort.

Twenty seven educators conducted direct education. The cost of their
time spent working on direct education was \$185,500 or an average of
\$6,870 per worker per year, including both fringe and benefit costs. Of
these activities, 35% (\$64,925) of their time was for administrative
functions. In the public schools, teachers were not involved in the
education sessions, so there was no cost associated with teacher time.

Two full time FSNE employees were assigned to monitor and manage the
social marketing campaign. Salaries and benefits for the year for these
two staff total \$85,000 with 35% (\$29,750) of their time spent
covering administrative duties. A team of eight individuals from
partnering agencies provided part-time FSNE support to the project to
assist with dissemination of posters, newsletters and promotional items.
Since these staff worked part-time, they completed time and effort
reports showing a cost of \$15,000 each with a total cost of \$120,000.
Staff spent 25% (\$30,000) of their time on administrative functions.

Volunteer time was provided to UXCES FSNE for indirect education at a
value of \$42,000. Of this, 22% (\$9,240) of the time was spent on
administrative functions. There were no costs associated with staff time
at the food pantries.

**Non Capital Equipment and Supplies** (costing less than \$5,000)**:**

Supplies included phone, postage, coping charges, office supplies,
registrations for conferences and non-capital equipment. These supplies
were for administrating the program and cost a total of \$14,583.

**Educational Materials:**

Cost of educational materials for direct education included \$100,000
for participant handouts (\$20,000 of which was contributed by UXCES),
\$50,000 for food for demonstrations, \$50,000 for lesson
reinforcements, and \$20,000 for notebooks. Total cost for materials
used during direct education totaled \$220,000.

Expenditures for the social marketing campaign included paper costs for
the billboards of \$55,500, and \$30,000 for displays, posters,
newsletters, and promotional items. Total cost of educational materials
for social marketing equaled \$85,000.

Costs for educational materials for indirect education included \$55,826
for food supplies for demonstrations, \$5,000 for flyers, \$5,000 for
posters, \$6,000 for displays, \$10,000 for participant handouts, and
\$30,000 for newsletters. The radio PSAs were developed and produced in
fiscal year 2006, so no cost was incurred in FY 2008. Total indirect
education cost was \$111,826.

**Travel:**

Travel for direct and indirect FSNE delivery was \$12,000. No travel
costs were incurred for social marketing this fiscal year.
Administrative travel for two people to attend a national meeting was
\$5,000. Total travel equaled \$17,000.

**Space:**

The senior congregate meal site, public schools and food banks all
provided in-kind space for the education sessions. Using the
*use-allowance* method costs of \$5.31 per 1,000 square feet per hour, a
total charge of \$65,000 was incurred as in-kind costs charged to FSNE.
Total cost for billboard rental space was \$42,250. There was no cost
for space at the farmer's market, churches or WIC clinics. Total space
costs equaled \$107,250.

**Indirect Costs:**

Indirect costs of were calculated at 26% of the total direct costs minus
the \$227,000 contributed by outside agencies (\$42,000 from volunteers,
\$120,000 from partner agencies, and \$65,000 for space). Total indirect
costs equaled \$197,901 and are considered administrative expenses.

Table 5 summarizes the expenditure data contained in the case study.

**Table 5: *State X* 2008 Summary of FSNE** Expenditures

  --------------- ------------ ----------------- ------------ ------------- ----------- ------------------
                  **UXCES      **Contributions   **Federal    **Total       **Program   **Administrative
                  Expenses**   from Partners**   Expenses**   Cost**        Delivery    Costs**
                                                                            Costs**     

  **Salaries**                                                                          

  Direct          185,500                                     185,500       120,575     64,925
  Education                                                                             

  Social          85,000       120,000                        205,000       145,250     59,750
  Marketing                                                                             

  Indirect                     42,000 *(In                    42,000        32,760      9,240
  Education                    Kind*)                                                   

                                                                                        

  **Supplies                                     14,583       14,583                    14,583
  (admin)**                                                                             

                                                                                        

  **Educational                                                                         
  Materials**                                                                           

  Direct          20,000                         200,000      220,000       220,000     
  Education                                                                             

  Social                                         85,000       85,000        85,000      
  Marketing                                                                             

  Indirect                                       111,826      111,826       111,826     
  Education                                                                             

                                                                                        

  **Travel**                                                                            

  Program                                        12,000       12,000        12,000      
  Delivery                                                                              

  Admin. travel                                  5,000        5,000                     5,000

                                                                                        

  **Space**                    65,000            42,250       107,250       107,250     
                               *(In-Kind)*                                              

                                                                                        

  **Total Direct  290,500      227,000           470,659      988,159       834,661     153,498
  Costs**                                                                               

  **Indirect      75,530                         122,371      197,901                   197,901
  costs (26%)**                                                                         

                                                                                        

  **Totals**      \$366,030    \$227,000         \$593,030    \$1,186,060   \$834,661   \$351,399
  --------------- ------------ ----------------- ------------ ------------- ----------- ------------------