**[ENVIRONMENTAL STRATEGY MATRIX (COMMUNITY DOMAIN]{.smallcaps})**

**Strategy Description of Strategy/Desired Effect**

+---+------------------+-----------------------------------------------+
|   |                  | > **MEDIA**                                   |
+---+------------------+-----------------------------------------------+
| 1 | Use of Mass      | Educating community about norms regarding     |
|   | Media Campaigns  | substance use. Using mass media appropriately |
|   | Appropriately    | by explicitly stating the objectives, using   |
|   |                  | young models who appeal to target group,      |
|   |                  | having messages presented frequently over a   |
|   |                  | long period of time and through multiple      |
|   |                  | channels when the target audience is likely   |
|   |                  | to be exposed.                                |
+---+------------------+-----------------------------------------------+
| 2 | C                | Disseminating information about the hazard of |
|   | ountermarketing/ | a product or industry that promotes it.       |
|   | Co               |                                               |
|   | unteradvertising |                                               |
|   | Campaigns        |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Alcohol warning  | Presenting notices or signs in alcohol        |
|   | Posters          | establishments that give information about    |
|   |                  | the legal, social, and health effects of      |
|   |                  | alcohol use.                                  |
+---+------------------+-----------------------------------------------+
| 4 | Media (e.g.,     | Developing community awareness through media  |
|   | billboards,      | efforts. Increasing perceptions of punishment |
|   | PSAs) that       | for substance abuse violations and reducing   |
|   | describes        | retailer noncompliance.                       |
|   | penalties for    |                                               |
|   | certain offenses |                                               |
+---+------------------+-----------------------------------------------+
| 5 | Media advocacy   | Using mass media to advance a public policy   |
|   |                  | initiative or message.                        |
+---+------------------+-----------------------------------------------+
| 6 | Social marketing | Using the principles of commercial            |
|   |                  | advertising in public health or public        |
|   |                  | service campaigns to make messages more       |
|   |                  | effective.                                    |
+---+------------------+-----------------------------------------------+
| 7 | Media literacy   | Fostering ability to analyze and evaluate     |
|   |                  | messages in the media.                        |
+---+------------------+-----------------------------------------------+
|   |                  | # POLICY CHANGE                               |
+---+------------------+-----------------------------------------------+
| # |                  |                                               |
| # |                  |                                               |
|   |                  |                                               |
| R |                  |                                               |
| e |                  |                                               |
| s |                  |                                               |
| t |                  |                                               |
| r |                  |                                               |
| i |                  |                                               |
| c |                  |                                               |
| t |                  |                                               |
| i |                  |                                               |
| o |                  |                                               |
| n |                  |                                               |
| s |                  |                                               |
| / |                  |                                               |
| R |                  |                                               |
| e |                  |                                               |
| g |                  |                                               |
| u |                  |                                               |
| l |                  |                                               |
| a |                  |                                               |
| t |                  |                                               |
| i |                  |                                               |
| o |                  |                                               |
| n |                  |                                               |
| s |                  |                                               |
+---+------------------+-----------------------------------------------+
| 8 | Alcohol          | Policies banning or limiting the              |
|   | advertising      | advertisement of alcoholic beverages,         |
|   | restrictions in  | especially those aimed at underage youth.     |
|   | public places    |                                               |
+---+------------------+-----------------------------------------------+
| 9 | Alcohol          | Policies that control availability and use of |
|   | restrictions at  | alcohol in public events (e.g., concerts,     |
|   | community events | fairs), which include anything from total     |
|   |                  | bans to posting warnings.                     |
+---+------------------+-----------------------------------------------+
| 1 | Alcohol use      | Controlling availability and use of alcohol   |
| 0 | restrictions in  | in public, including restrictions such as     |
|   | public places    | total bans, open container laws, controlling  |
|   |                  | hours of sale, and restricting places.        |
+---+------------------+-----------------------------------------------+
|   |                  | # POLICY CHANGE                               |
+---+------------------+-----------------------------------------------+
| 1 | Limit and        | Reducing consumption and alcohol-related      |
| 1 | restrict the     | problems. Creating buffer zones of at least   |
|   | location and     | 1,000 feet to separate alcohol outlets from   |
|   | density of       | schools, youth facilities, and residential    |
|   | retail alcohol   | neighborhoods.                                |
|   | outlets.         |                                               |
+---+------------------+-----------------------------------------------+
| 1 | Conditional use  | Reducing availability can reduce youth access |
| 2 | permits for      | by controlling access overall.                |
|   | alcohol outlets. |                                               |
+---+------------------+-----------------------------------------------+
| 1 | Prohibition of   | Policies banning or limiting advertisement by |
| 3 | alcohol          | alcohol sponsors at public events.            |
|   | sponsorship of   |                                               |
|   | public events    |                                               |
+---+------------------+-----------------------------------------------+
| * |                  |                                               |
| * |                  |                                               |
| S |                  |                                               |
| e |                  |                                               |
| r |                  |                                               |
| v |                  |                                               |
| e |                  |                                               |
| r |                  |                                               |
| / |                  |                                               |
| S |                  |                                               |
| e |                  |                                               |
| l |                  |                                               |
| l |                  |                                               |
| e |                  |                                               |
| r |                  |                                               |
| * |                  |                                               |
| * |                  |                                               |
+---+------------------+-----------------------------------------------+
| 1 | Guidelines for   | Providing written guidelines at stores, bars, |
| 4 | checking Age     | or restaurants that give employees specific   |
|   | Identification   | instructions for checking identification.     |
+---+------------------+-----------------------------------------------+
| 1 | Responsible      | Training managers and severs/sellers of       |
| 5 | beverage service | alcohol outlets to avoid selling alcohol to   |
|   | training         | underage youth or individuals who are         |
|   | (voluntary or    | intoxicated (also known as dram shop          |
|   | mandatory)       | liability)                                    |
+---+------------------+-----------------------------------------------+
| 1 | Combine beverage | Educating and training for beverage servers   |
| 6 | server training  | on penalties, signs of intoxication, and      |
|   | and law          | false identification.                         |
|   | enforcement      |                                               |
+---+------------------+-----------------------------------------------+
| 1 | Checking age     | Requiring installation and use of driver's    |
| 7 | identification   | license scanners by all alcohol retailers     |
|   |                  | over a period of time.                        |
+---+------------------+-----------------------------------------------+
| 1 | Support clean    | Placing restrictions on tobacco use in public |
| 8 | indoor air laws  | places and private workplaces to reduce sales |
|   |                  | and prevalence among youth and adults.        |
+---+------------------+-----------------------------------------------+
| 1 | Sales displays   | Presenting displays that do not encourage     |
| 9 | that discourage  | shoplifting.                                  |
|   | shoplifting      |                                               |
+---+------------------+-----------------------------------------------+
| 2 | Community member | Pointing out to owners of business that their |
| 0 | feedback         | employees are not obeying laws (e.g. waiters  |
|   |                  | are serving drinks to minors).                |
+---+------------------+-----------------------------------------------+

+----------------------+-----------------------------------------------+
| **ENFO               |                                               |
| RCEMENT/COMPLIANCE** |                                               |
+----------------------+-----------------------------------------------+
| ## Enforceme         |                                               |
| nt-Business/Merchant |                                               |
+----------------------+-----------------------------------------------+

**Strategy Description of Strategy/Desired Effect**

+---+------------------+-----------------------------------------------+
| 2 | Administrative   | Penalizing alcohol license holder (e.g.,      |
| 1 | penalties        | fine) for not complying with state laws and   |
|   |                  | local ordinances. Generally an alternative to |
|   |                  | prosecution.                                  |
+---+------------------+-----------------------------------------------+
| 2 | Social host      | Making adults who provide alcohol to underage |
| 2 | liability        | youth responsible if the underage youth       |
|   |                  | harms/injures or harms/injures another        |
|   |                  | person.                                       |
+---+------------------+-----------------------------------------------+
| 2 | Beer keg         | Keg tagging helps to identify and punish      |
| 3 | registration     | adults who purchase beer kegs for underage    |
|   |                  | youth.                                        |
+---+------------------+-----------------------------------------------+
| 2 | "Party patrols"  | Special police that contain underage parties  |
| 4 |                  | and ticket underage youth and adults who      |
|   |                  | provide alcohol to them.                      |
+---+------------------+-----------------------------------------------+
| 2 | "Shoulder tap"   | Reducing the practice used by minors to get   |
| 5 | enforcement      | alcohol from strangers at retail outlets.     |
|   | programs         |                                               |
+---+------------------+-----------------------------------------------+
| * |                  |                                               |
| * |                  |                                               |
| E |                  |                                               |
| n |                  |                                               |
| f |                  |                                               |
| o |                  |                                               |
| r |                  |                                               |
| c |                  |                                               |
| e |                  |                                               |
| m |                  |                                               |
| e |                  |                                               |
| n |                  |                                               |
| t |                  |                                               |
| - |                  |                                               |
| D |                  |                                               |
| r |                  |                                               |
| i |                  |                                               |
| v |                  |                                               |
| e |                  |                                               |
| r |                  |                                               |
| s |                  |                                               |
| * |                  |                                               |
| * |                  |                                               |
+---+------------------+-----------------------------------------------+
| 2 | Enforce          | Increasing public perception of risk involved |
| 6 | impaired-driving | in being caught.                              |
|   | laws             |                                               |
+---+------------------+-----------------------------------------------+
| 2 | Immobilize or    | Reducing the DUI recidivism rates for         |
| 7 | impound the      | multiple offenders.                           |
|   | vehicles of      |                                               |
|   | those            |                                               |
|   | individuals      |                                               |
|   | convicted of     |                                               |
|   | impaired driving |                                               |
+---+------------------+-----------------------------------------------+
| 2 | Apply            | License revocation, administrative, and civil |
| 8 | appropriate      | penalties for violations of zero-tolerance    |
|   | penalties to     | laws.                                         |
|   | minors in        |                                               |
|   | possession       |                                               |
+---+------------------+-----------------------------------------------+
| 2 | "Cops in shops"  | Police ticket minors attempting to purchase   |
| 9 |                  | alcohol and also establishes a relationship   |
|   |                  | with retailers as a first step toward         |
|   |                  | comprehensive prevention                      |
|   |                  |                                               |
|   |                  | .                                             |
+---+------------------+-----------------------------------------------+
| 3 | Penalties for    | Punishing underage youth for using false      |
| 0 | using false      | identification for the purpose of alcohol     |
|   | identification   |                                               |
+---+------------------+-----------------------------------------------+

  -----------------------------------------------------------------------
  **ENFORCEMENT/COMPLIANCE**

  -----------------------------------------------------------------------

**Strategy Description of Strategy/Desired Effect**

+---+------------------+-----------------------------------------------+
| 3 | Special          | Preventing parties where underage youth are   |
| 1 | enforcement      | served alcohol beverages.                     |
|   | campaigns to     |                                               |
|   | prevent parties  |                                               |
|   | where alcohol is |                                               |
|   | served to minors |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Restrict and     | Making hotels and motels more responsible of  |
| 2 | monitor teen     | they rent rooms for teenage parties.          |
|   | parties at       |                                               |
|   | motels and       |                                               |
|   | hotels           |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Compliance       | Identifying establishments that sell alcohol  |
| 3 | checks           | to youth through mandatory or voluntary       |
|   |                  | checks, generally used for enforcement or as  |
|   |                  | educational (e.g., a warning)                 |
+---+------------------+-----------------------------------------------+
| 3 | Enforce minimum  | Using sting operations with underage youth to |
| 4 | purchase age     | increase compliance and/or employ more        |
|   | laws using       | frequent enforcement operations.              |
|   | undercover       |                                               |
|   | buying           |                                               |
|   | o                |                                               |
|   | perations/Employ |                                               |
|   | more frequent    |                                               |
|   | enforcement      |                                               |
|   | operations       |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Penalties for    | Imposing civil penalties to increase          |
| 5 | violating        | deterrent effects, impose streamlined         |
|   | noncommercial    | procedures for imposing sanctions             |
|   | availability     |                                               |
|   | restrictions     | .                                             |
+---+------------------+-----------------------------------------------+
| 3 | Internal         | Internal compliance checks conducted by       |
| 6 | compliance       | management to ensure compliance.              |
|   | checks conducted |                                               |
|   | by management to |                                               |
|   | ensure           |                                               |
|   | compliance       |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Increase         | Increasing building inspections and enforce   |
| 7 | inspections and  | regulations to force landlords to improve or  |
|   | enforcing        | demolish run-down buildings.                  |
|   | regulations for  |                                               |
|   | run-down         |                                               |
|   | buildings        |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Surveillance of  | Increasing surveillance by community and      |
| 8 | areas known for  | police to increase perceived risk.            |
|   | illegal drug     |                                               |
|   | sales            |                                               |
+---+------------------+-----------------------------------------------+
| 3 | Nuisance         | Nuisance abatement statutes, requiring        |
| 9 | abatement        | landlords to evict tenants involved in        |
|   | statutes         | narcotics-related activities or risk personal |
|   |                  | prosecution.                                  |
+---+------------------+-----------------------------------------------+

***Key/Reference***

Alcohol Epidemiology Program (AEP; Wagenaar): Alcohol Advertising,
Commercial Access, And Social Access

Policies to reduce youth access to alcohol. Alcohol Epidemiology
program, University of Minnesota. Retrieved March 7, 2003 from
[www.epi.umn.edu/alcohol/policy/default.html](http://www.epi.umn.edu/alcohol/policy/default.html)

**Principles of Substance Abuse Prevention (SAMHSA/CSAP):
Society/Environmental**

Principles of substance abuse prevention: A Guide to Science-Based
Practices in Substance Abuse Prevention. Department of Health and Human
Services. Retrieved March 7,

**U.S. Department of Justice (OJJDP; Holder): Expressions of Community
Norms, Limitations on Access, Prevention of Impaired Driving, Best
Practices.**

Strategies to reduce underage alcohol use: Typology and Brief Overview.
Retrieved March 7, 2003 from
[www.udetc.org/documents/accesslaws.pdf](http://www.udetc.org/documents/accesslaws.pdf)

And Regulatory Strategies for Preventing Youth Access to Alcohol: Best
Practices. Retrieved March 7, 2003 from
[www.udetc.org/documents/accesslaws.pdf](http://www.udetc.org/documents/accesslaws.pdf)

**Northeast CAPT: Communication, Education, Enforcement, Collaboration,
Policy**

Enforcement: A Strategy of Prevention Practitioners. Northeast Center
for the Application of Prevention Technologies (CAPT). Retrieved March
7, 2003 from and Improving the Large Environment. Northeast Center for
the Application of Prevention Technologies (CAPT). Retrieved March 7,
2003