### NATIONAL MALL PLAN

**FINAL SCRIPT**

**01/03/08**

**TRT: 09:09**

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| **VISUALS**             |   | ### NARRATION                           |
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| DCI Copyright           |   |                                         |
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| DCI logo                |   |                                         |
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| NPS / TNM logos         |   |                                         |
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|                         |   | **VO**                                  |
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|                         |   | How do you illustrate a nation?         |
|                         |   |                                         |
|                         |   | Who can draw a creed?                   |
|                         |   |                                         |
|                         |   | Where do you go ... to find             |
|                         |   | ***America***?                          |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Between the Capitol and the Potomac ... |
|                         |   |                                         |
|                         |   | The White House and the Cherry Blossoms |
|                         |   | --                                      |
|                         |   |                                         |
|                         |   | Two miles ... that define us all.       |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Families have heirlooms that reflect    |
|                         |   | who they are.                           |
|                         |   |                                         |
|                         |   | America ... *has the National Mall.*    |
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| **LOWER THIRD:**        |   | **AKRIDGE**                             |
|                         |   |                                         |
| John E. Akridge, III,   |   | **The National Mall is the most         |
|                         |   | symbolic and most important public      |
| Chairman, Trust for the |   | space in the country. It's... America's |
| National Mall           |   | front yard.**                           |
|                         |   |                                         |
|                         |   | **It symbolizes everything it means to  |
|                         |   | be American. It is one place that is    |
|                         |   | truly common ground for all             |
|                         |   | Americans.**                            |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Within a stone's throw, you can see the |
|                         |   | Bill of Rights, the Wright Brothers'    |
|                         |   | flyer, and Dorothy's slippers.          |
|                         |   |                                         |
|                         |   | And something no building can hold:     |
|                         |   |                                         |
|                         |   | The ***American*** ***character*** --   |
|                         |   | etched in stone.                        |
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| **LOWER THIRD**         |   | ### ROBINSON                            |
|                         |   |                                         |
| Harry G. Robinson, III  |   | **You certainly can't do better than    |
|                         |   | Lincoln as the sun is just setting on a |
| Professor and Dean      |   | winter night, and it's slightly chilly, |
| Emeritus                |   | and there he reposes in the great chair |
|                         |   | looking down the Mall toward the        |
| Howard University       |   | Capitol.**                              |
| School of Architecture  |   |                                         |
| and Design              |   |                                         |
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|                         |   |                                         |
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| **LOWER THIRD:**        |   | **REYNOLDS**                            |
|                         |   |                                         |
| John Reynolds           |   | **The Mall is an emotional place.**     |
|                         |   |                                         |
| Executive Vice          |   | **\[BEAT\]**                            |
| President               |   |                                         |
|                         |   | **REYNOLDS**                            |
| National Park           |   |                                         |
| Foundation              |   | 00:08:21:29 **// when people first come |
|                         |   | to the Mall, they're in awe. They have  |
|                         |   | seen pictures. They've probably seen    |
|                         |   | movies.**                               |
|                         |   |                                         |
|                         |   | **00:08:40:21**                         |
|                         |   |                                         |
|                         |   | **But when they get there they suddenly |
|                         |   | realize that they are in, a place that  |
|                         |   | is what America means to them.**        |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | It was *[designed]{.underline}* ... to  |
|                         |   | awe.                                    |
|                         |   |                                         |
|                         |   | When he laid out the capital, Pierre    |
|                         |   | L'Enfant let geometry run wild.         |
|                         |   | Triangles and circles, rectangles and   |
|                         |   | squares -- places to honor heroes to    |
|                         |   | come.                                   |
|                         |   |                                         |
|                         |   | He envisioned grand buildings. Grand    |
|                         |   | monuments. And a grand promenade.       |
|                         |   |                                         |
|                         |   | That vision took 200 years to appear.   |
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| **TRANSITION**          |   | ### TRANSITION                          |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | A canal once flowed here \-- tended by  |
|                         |   | a lock keeper who lived in this house.  |
|                         |   |                                         |
|                         |   | By Lincoln's day, the canal had become  |
|                         |   | a sewer. Train tracks bisected the      |
|                         |   | promenade. And cattle grazed in a       |
|                         |   | hero's shadow.                          |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | A century after L'Enfant, the nation's  |
|                         |   | leading designers dusted off his plan,  |
|                         |   | and revived his dream.                  |
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|                         |   |                                         |
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|                         |   | One by one came the icons.              |
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|                         |   |                                         |
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| **LOWER THIRD:**        |   | **SCRUGGS**                             |
|                         |   |                                         |
| Jan C. Scruggs          |   | The National Mall is a place where our  |
|                         |   | nation's collective memory is very much |
| Founder & Vice          |   | enshrined, and the memorials are very   |
| President               |   | much a part of that.                    |
|                         |   |                                         |
| Vietnam Veterans        |   |                                         |
| Memorial Fund           |   |                                         |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Together, they tell the story of        |
|                         |   | America.                                |
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|                         |   |                                         |
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| **TRANSITION**          |   | ### TRANSITION                          |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | In 1776, a handful of revolutionaries   |
|                         |   | signed the boldest document ever        |
|                         |   | written.                                |
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| READOUT:                |   | #####                                   |
|                         |   |                                         |
| 56 Signers of the       |   | **\[BEAT\]**                            |
| Declaration of          |   |                                         |
| Independence Memorial   |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | The document's author penned a line     |
|                         |   | that became a nation's credo.           |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| Thomas Jefferson        |   | *"All men are created equal."*          |
| Memorial                |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | A fighting sailor captured the spirit   |
|                         |   | of Independence with an immortal battle |
|                         |   | cry:                                    |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| John Paul Jones         |   | *"I have not yet begun to fight."*      |
| Memorial                |   |                                         |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| George Mason Memorial   |   | An unsung Founding Father inspired our  |
|                         |   | most precious birthright...             |
|                         |   |                                         |
|                         |   | *The Bill of Rights*                    |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | The general who won our freedom set the |
|                         |   | benchmark for every president to        |
|                         |   | follow.                                 |
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| READOUT:                |   |                                         |
|                         |   |                                         |
| Washington Monument     |   |                                         |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | After four score years, a nation half   |
|                         |   | slave, half free, fought its bloodiest  |
|                         |   | war.                                    |
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|                         |   |                                         |
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| READOUT:                |   | ##### VO                                |
|                         |   |                                         |
| Ulysses S. Grant        |   | ##### At one end of the National Mall   |
| Memorial                |   |  \-- the general who won the Civil War. |
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|                         |   |                                         |
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| READOUT:                |   | ##### VO                                |
|                         |   |                                         |
| Lincoln Memorial        |   | ##### Facing                            |
|                         |   | him: The president who saved the Union. |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| D.C. War Memorial       |   | In the new century, Americans went      |
|                         |   | *Over There ...* to make the world safe |
|                         |   | for democracy.                          |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| World War II Memorial   |   | The Greatest Generation went back to    |
|                         |   | fight another war more terrible than    |
|                         |   | the first.                              |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| Franklin Delano         |   | A resolute leader guided a woeful       |
| Roosevelt Memorial      |   | nation through the Great Depression --  |
|                         |   |                                         |
|                         |   | \-- *and led the Allies to victory.*    |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| Korean War Veterans     |   | World war gave way to Cold War.         |
| Memorial                |   |                                         |
|                         |   | Once more, thousands paid for the       |
|                         |   | freedom of millions.                    |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | The sons of the Greatest Generation     |
|                         |   | fought our most bitter war.             |
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|                         |   |                                         |
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|                         |   | ### ROBINSON                            |
|                         |   |                                         |
|                         |   | **Who could have predicted that the     |
|                         |   | Vietnam Veterans Memorial would be as   |
|                         |   | popular as it is.**                     |
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|                         |   |                                         |
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| READOUT:                |   | **VO**                                  |
|                         |   |                                         |
| Vietnam Veterans        |   | A granite wall helped heal a divided    |
| Memorial                |   | nation.                                 |
|                         |   |                                         |
|                         |   | Visitors have left more than a hundred  |
|                         |   | thousand mementos. A heartfelt tribute  |
|                         |   | no one planned.                         |
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|                         |   |                                         |
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|                         |   | ### ROBINSON                            |
|                         |   |                                         |
|                         |   | **It's the strange thing about          |
|                         |   | Washington, D.C. and the Mall. New      |
|                         |   | installations have to develop their own |
|                         |   | culture.**                              |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Who imagined a simple lawn would become |
|                         |   | the touchstone for the First Amendment. |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Who dreamed a temple to a martyr would  |
|                         |   | become a forum for liberty.             |
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|                         |   |                                         |
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|                         |   | #### **MARTIN LUTHER KING:**            |
|                         |   |                                         |
|                         |   | *\"Free at last! Free at last! Thank    |
|                         |   | God Almighty, we're free at last!\"*    |
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|                         |   |                                         |
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| **TRANSITION**          |   | **TRANSITION**                          |
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|                         |   |                                         |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Now another martyr takes his place in   |
|                         |   | the American pantheon.                  |
|                         |   |                                         |
|                         |   | Martin Luther King's memorial joins two |
|                         |   | final additions to the National Mall:   |
|                         |   | the National Museum of African-American |
|                         |   | History and Culture \-- and the Vietnam |
|                         |   | Veterans Memorial Center.               |
|                         |   |                                         |
|                         |   | As L'Enfant envisioned, monuments will  |
|                         |   | rise throughout the city -- yet the     |
|                         |   | National Mall is complete...            |
|                         |   |                                         |
|                         |   | *Yet busy*                              |
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|                         |   |                                         |
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| **TRANSITION**          |   | **TRANSITION**                          |
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|                         |   |                                         |
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| **LOWER THIRD:**        |   | ### KEYS                                |
|                         |   |                                         |
| Vikki Keys              |   | **And the result of all of that use is  |
|                         |   | more than 3,000 permitted activities    |
| Superintendent          |   | every year and 25 million people who    |
| (retired)               |   | visit the National Mall.**              |
|                         |   |                                         |
| National Mall &         |   | **\[BEAT\]**                            |
| Memorial Parks          |   |                                         |
|                         |   | **After 25 million people using it,     |
|                         |   | it's showing signs of wear and tear.**  |
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|                         |   |                                         |
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|                         |   | **AKRIDGE**                             |
|                         |   |                                         |
|                         |   | **The Trust for the National Mall was   |
|                         |   | formed to raise the necessary private   |
|                         |   | funds to supplement the park's budget,  |
|                         |   | to restore, maintain, make a vibrant,   |
|                         |   | beautiful, wonderful place for both     |
|                         |   | Americans and those from around the     |
|                         |   | world.**                                |
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|                         |   |                                         |
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|                         |   | ### BREATHE                             |
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|                         |   | **VO**                                  |
|                         |   |                                         |
|                         |   | It's the great American shrine \-- and  |
|                         |   | we are all pilgrims.                    |
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|                         |   |                                         |
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|                         |   | **ROBINSON**                            |
|                         |   |                                         |
|                         |   | And I think that's the nature of the    |
|                         |   | Mall. The Mall is this great            |
|                         |   | egalitarian space where everybody's     |
|                         |   | equal and everybody comes and creates   |
|                         |   | their own memories there.               |
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|                         |   | ###                                     |
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|                         |   |                                         |
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| READOUT:                |   | ### VO                                  |
|                         |   |                                         |
| The National Mall Plan  |   | ### Help us plan your future memories.  |
|                         |   |                                         |
| [www.nps.gov/national   |   | ###                                     |
| mallplan](http://www.np |   |                                         |
| s.gov/nationalmallplan) |   | ###                                     |
|                         |   |  Visit [**www.nps.gov/nationalmallplan* |
|                         |   | *](http://www.nps.gov/nationalmallplan) |
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| NPS logo w/ website     |   | **VO**                                  |
|                         |   |                                         |
|                         |   | Join us to refurbish *your* National    |
|                         |   | Mall                                    |
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| TNM logo w/ website     |   |                                         |
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| PHOTO CREDITS           |   |                                         |
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| SPECIAL THANKS          |   |                                         |
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|                         |   | ##                                      |
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| DISCOVERY LOGO          |   | ##                                      |
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|                         |   | ## END / BLACK                          |
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