Voluntary Report - public distribution

**Date:** 7/5/2006

**GAIN Report Number:** SF6025

SF6025

**South Africa, Republic of**

**Product Brief**

**Snack Food Sector Report**

**2006**

**Approved by:**

![](media/image1.wmf)Scott Reynolds

U.S.Embassy, South Africa

**Prepared by:**

Margaret Ntloedibe

**Report Highlights:**

South Africa's snack food sector is estimated at R4.82 billion, with a
total market size of 99.8 tons and it is steadily growing. It is
currently believed to be growing at a rate of 4.6% per year. Snacking
continues to be a feature of eating patterns in South Africa, due to an
increase in alternatives of healthy snacking, including expansions in
existing factories and an increase in the number of companies involved
in the industry. Potato chips (called crisps) represent 50.2% of the
total processed potato products in South Africa, and continue to hold
the largest share, in both volume and value terms, of the sweet and
savory snacks sector.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Pretoria \[SF1\]

\[SF\]

**Table of Contents**

Section 1. Market
Summary......................................................................
3 of 11

1.1 Volume Retail Sales of Sweet and Savory snacks 4 of 11

1.2 Value Retail Sales of Sweet and Savory snacks 4 of 11

1.3 Share of Sweet and Savory Snack Companies 5 of 11

Section 2. Market Sector Opportunities and
Threats........................ 6 of 11

2.1 Import and Export Market ..................................... 6 of
11

2.2 Countries of
origin.................................................... 6 of 11

2.3 Barriers to entry
...................................................... 7 of 11

Section 3. Costs and Prices
.................................................................... 8
of 11

Section 4. Market Access
......................................................................
10 of 11

Section 5. Key contacts and further information
............................. 10 of 11

5.1 Government Department contacts ..................... 10 of 11

5.2 Post Contact
.......................................................... 10 of 11

# Section 1: Market Overview

South Africa's snack food market sector is estimated at R4.82 billion,
with a total market size of 99.8 tons and it is steadily growing. It is
currently believed to be growing at a rate of 4.6% per year. Snacking
continues to be a feature of eating patterns in South Africa, due to an
increase in alternatives of healthy snacking, including expansion if
existing factories and an increase in the number of companies involved
in the industry.

Crisps (potato chips) represent 50.2% of the total processed potato
products in South Africa, and continue to hold the largest share, in
both volume and value terms, of the sweet and savory snacks sector.
According to Potato South Africa
[www.potatoes.co.za](http://www.potatoes.co.za/) , the main crisps
manufacturers are Dowmont Foods, Frimax, Kavalier Foods, L & C Messaris,
Willard's, Poco Foods, and Simba Quix, including other smaller snacks
companies as outlined in the table.

Simba: Simba Group (Frito Lay) holds a 60% share of crisps/chips value
sales in South Africa. It is a strong brand that is always increasing
its lines in order to increase its market share, due to lack of adequate
competition in South Africa. It has launched a new product line -- "The
Great Taste of South Africa". This new launch has ensured that crisps
has retained its position of having Simba's largest retail sales value
of this sector at more than 37%. By incorporating South Africa into the
new product name, it is hoped that this line will enjoy the same success
of all products that are known to be "proudly South African". The Great
Taste of South Africa line includes crisps with new flavors unique to
South Africa. This includes Boerewors (Farmer's sausage), Fried chicken,
Biltong (Dried Meat) and Nando's ( a popular spicy chicken franchise)
flavors. The unique flavors ensure that this line is successful in South
Africa, as well as popular with South Africans living abroad and wanting
a taste of home. Visit Simba website for more information at:
[www.simba.co.za](http://www.simba.co.za/)

Willard's: Willard's (National Brands Limited) has a 19% market share of
the crisps/chips value sales. They have introduced a new flavor to its
Pyotts Pretzola range of baked pretzel snacks, adding Sweet Chili Pepper
to the existing range of Sour Cream and Chives, Honey and Mustard, and
Plain Salted. National Brands has also introduced two new flavors to its
Pyotts Vitasnack range, adding Spicy Mediterranean Tomato, and Rosemary,
Feta & Olives to the existing range of Pepper & Poppy Seeds, and Basil,
Pesto & Sesame Seeds. A Willard's representation told us that South
Africans prefer bold and heavily flavored crisps, and the demand for
plain salted crisps is not expanding as rapidly. Visit Willard's website
for more information at: [www.nbl.co.za](http://www.nbl.co.za/)

SAD products include a selection of nuts such as pecans, walnuts,
cashews and almonds. SAD also launched Safari Vanilla Flavored prunes as
a healthy snack. The range comes in two flavors -- Autumn Harvest and
Tropical Medley.

Some of the factors which influences the growth of snack food includes
extensive advertising and live promotions, introduction of new flavors,
understanding of the consumer's consumption behavior, packaging, and
significant time difference of snacking. Snack food products are now
available in vending machines at some of the South Africa major shopping
malls.

The Rand/Dollar exchange rate as at July 5, 2006: R7.03 = US\$ 1.00

1.1 Volume Retail Sales of Sweet and Savory Snacks

Retail Sales of Sweet and Savory Snacks by Subsector:

Volume 2002 -- 2006

+---------------------------+--------+------+-------+------+--------+
| Product description       | 2002   | 2003 | 2004  | 2005 | 2006   |
|                           |        |      |       |      |        |
|                           | '000   | '000 | '000  | '000 | Fo     |
|                           |        |      |       | tons | recast |
|                           | tons   | tons | tons  |      |        |
+---------------------------+--------+------+-------+------+--------+
| Fruit snacks              | 4.3    | 4.4  | 4.5   | 4.7  | 4.8    |
+---------------------------+--------+------+-------+------+--------+
| Chips/crisps              | 33.3   | 34.6 | 35.9  | 39.0 | 42.4   |
+---------------------------+--------+------+-------+------+--------+
| Extruded snacks           | 34.2   | 34.5 | 34.7  | 35.1 | 35.3   |
+---------------------------+--------+------+-------+------+--------+
| Tortilla/corn chips       | 4.2    | 4.2  | 4.3   | 4.4  | 4.5    |
+---------------------------+--------+------+-------+------+--------+
| Popcorn                   | 1.9    | 1.9  | 2.0   | 2.0  | 2.1    |
+---------------------------+--------+------+-------+------+--------+
| Pretzels                  | 0.8    | 0.9  | 0.9   | 0.9  | 0.9    |
+---------------------------+--------+------+-------+------+--------+
| Nuts                      | 6.8    | 6.9  | 7.0   | 7.1  | 7.3    |
+---------------------------+--------+------+-------+------+--------+
| Other sweet and savory    | 2.2    | 2.3  | 2.3   | 2.4  | 2.4    |
| snacks                    |        |      |       |      |        |
+---------------------------+--------+------+-------+------+--------+
| Totals, sweet and savory  | 87.7   | 89.6 | 91.7  | 95.6 | 99.8   |
| snacks                    |        |      |       |      |        |
+---------------------------+--------+------+-------+------+--------+

Source: Euro monitor international estimates

1.2 Value Retail Sales of Sweet and Savory Snacks

Retail Sales of Sweet and Savory Snacks by Subsector:

Value 2002 -- 2006

+-------------------------+--------+--------+-------+-------+-------+
| Product description     | 2002   | 2003   | 2004  | 2005  | 2006  |
|                         |        |        |       |       |       |
|                         | R      | R      | R     | R     | For   |
|                         | M      | M      | Mi    | Mi    | ecast |
|                         | illion | illion | llion | llion |       |
+-------------------------+--------+--------+-------+-------+-------+
| Fruit snacks            | 250.0  | 254.0  | 258.6 | 266.4 | 274.7 |
+-------------------------+--------+--------+-------+-------+-------+
| Chips/crisps            | 1      | 1      | 1,    | 1,    | 1,    |
|                         | ,302.0 | ,402.0 | 513.2 | 678.1 | 874.5 |
+-------------------------+--------+--------+-------+-------+-------+
| Extruded snacks         | 1      | 1      | 1,    | 1,    | 1,    |
|                         | ,023.0 | ,062.0 | 106.8 | 175.2 | 249.1 |
+-------------------------+--------+--------+-------+-------+-------+
| Tortilla/corn chips     | 159.1  | 169.3  | 181.2 | 194.5 | 209.2 |
+-------------------------+--------+--------+-------+-------+-------+
| Popcorn                 | 87.0   | 92.1   | 97.8  | 103.5 | 109.7 |
+-------------------------+--------+--------+-------+-------+-------+
| Pretzels                | 35.2   | 36.5   | 37.9  | 39.1  | 40.5  |
+-------------------------+--------+--------+-------+-------+-------+
| Nuts                    | 537.0  | 553.0  | 569.7 | 587.3 | 605.8 |
+-------------------------+--------+--------+-------+-------+-------+
| Other sweet and savory  | 385.0  | 400.0  | 416.5 | 434.5 | 452.0 |
| snacks                  |        |        |       |       |       |
+-------------------------+--------+--------+-------+-------+-------+
| Totals, sweet and       | 3      | 3      | 4,    | 4,    | 4,    |
| savory snacks           | ,778.3 | ,968.9 | 181.7 | 478.7 | 815.5 |
+-------------------------+--------+--------+-------+-------+-------+

Source: Euro monitor international estimates

1.3 Share of Sweet and Savory Snack Companies

Sweet and Savory Snacks: Key Companies Market from Shares: 2002 -- 2004

+--------------------------------+-----------+-----------+------------+
| Company Name                   | 2002      | 2003      | 2004       |
|                                |           |           |            |
|                                | (% retail | (% retail | (% retail  |
|                                | value     | value     | value rsp) |
|                                | rsp)      | rsp)      |            |
+--------------------------------+-----------+-----------+------------+
| Simba Group Ltd                | 41.0      | 42.3      | 43.4       |
| ([www.simba.co                 |           |           |            |
| .za](http://www.simba.co.za/)) |           |           |            |
+--------------------------------+-----------+-----------+------------+
| Willard's Foods (Pty) Ltd      | 12.1      | 12.6      | 12.7       |
| ([www.nbl.                     |           |           |            |
| co.za](http://www.nbl.co.za/)) |           |           |            |
+--------------------------------+-----------+-----------+------------+
| L&C Messaris Bros              | 11.1      | 10.5      | 9.7        |
| Manufacturing Pty) Ltd         |           |           |            |
| ([www.messaris.co.za           |           |           |            |
| ](http://www.messaris.co.za/)) |           |           |            |
+--------------------------------+-----------+-----------+------------+
| SAD Holdings Ltd               | 8.9       | 8.7       | 8.5        |
+--------------------------------+-----------+-----------+------------+
| Procter & Gamble (Pty) Ltd     | 2.2       | 2.2       | 2.3        |
+--------------------------------+-----------+-----------+------------+
| PJ's Biltong                   | 1.6       | 1.6       | 1.6        |
+--------------------------------+-----------+-----------+------------+
| Stormberg Farms                | 1.3       | 1.3       | 1.3        |
+--------------------------------+-----------+-----------+------------+
| Baker Street Snacks (Pty) Ltd  | 5.4       | 5.6       | 1.3        |
+--------------------------------+-----------+-----------+------------+
| Poco Foods                     | 0.8       | 0.7       | 0.7        |
+--------------------------------+-----------+-----------+------------+
| Pillsbury SA (Pty) Ltd         | 0.3       | 0.3       | 0.3        |
+--------------------------------+-----------+-----------+------------+
| Trumps                         | 0.3       | 0.3       | 0.3        |
+--------------------------------+-----------+-----------+------------+
| Bromor Foods (Pty) Ltd         | 0.3       | 0.3       | 0.3        |
+--------------------------------+-----------+-----------+------------+
| Frimax                         | 0.3       | 0.2       | 0.2        |
| ([www.frimax.co.               |           |           |            |
| za](http://www.frimax.co.za/)) |           |           |            |
+--------------------------------+-----------+-----------+------------+
| Beigel & Beigel Ltd            | 0.1       | 0.1       | 0.1        |
+--------------------------------+-----------+-----------+------------+
| Jungle Oats Co                 | 0.1       | 0.1       | 0.1        |
+--------------------------------+-----------+-----------+------------+
| Pirate's Snacks                | 0.1       | 0.1       | 0.1        |
+--------------------------------+-----------+-----------+------------+
| Sandral                        | 0.1       | 0.1       | 0.0        |
+--------------------------------+-----------+-----------+------------+
| Private label                  | 1.9       | 2.1       | 2.0        |
+--------------------------------+-----------+-----------+------------+
| Others                         | 12.2      | 10.7      | 15.2       |
+--------------------------------+-----------+-----------+------------+
| Total                          | 100.0     | 100.0     | 100.0      |
+--------------------------------+-----------+-----------+------------+

Source: Euro monitor International estimates

# Section 2: Market Sector Opportunities and Threats

2.1 Import and Export Market

The following table provides a breakdown of imports and exports of snack
food products. South Africa is a net exporter of dried fruit and a net
importer of nuts. There is very little opportunity for imports of dried
fruits, as South Africa is a major producer of dried fruits. However, a
niche market exists for dried exotic fruits that are not common here.
Opportunities do exist for nut imports, specifically shelled hazelnuts,
desiccated coconut, cashew nuts and shelled almonds. The United States
has the largest market share on imports of almonds.

South Africa imports and exports of snack food products by product
group: 2003 -- 2005

  ------ ----------------- ---------- ------- ------- -------- ---------- -------- -------- --------
                           Imports                             Exports                      

                           Millions                   \%       Millions                     \%
                           of US                      change   of US                        change
                           Dollars                             Dollars                      

  HS     Description       2003       2004    2005    05/04    2003       2004     2005     05/04
  Code                                                                                      

  0801   Coconuts, brazil  7.70       13.00   15.17   16.73    0.18       0.25     0.24     -3.30
         & cashew nuts                                                                      

  0802   Other nuts, fresh 9.28       12.63   15.62   23.64    28.37      29.98    61.36    104.65
         or dried                                                                           

  0805   Citrus fresh,     1.02       0.85    1.14    33.68    356.28     461.95   486.34   5.28
         dried                                                                              

  0806   Grapes, fresh or  1.15       1.90    4.73    148.95   207.95     309.55   342.20   10.55
         dried                                                                              

  0813   Fruit dried,      1.40       2.00    2.45    22.17    8.08       7.15     7.21     0.90
         (excl 0801 to                                                                      
         0806), mixtures                                                                    
         of nuts or dried                                                                   
         fruit                                                                              

  1105   Potato, flour,    0.79       1.24    1.23    -0.96    0.31       0.21     0.32     49.64
         meal, flake                                                                        

  1704   Confection, no    22.07      47.97   48.90   1.94     14.69      11.11    13.62    22.57
         cocoa                                                                              

  1904   Prepared foods    3.61       3.85    6.11    58.64    6.65       6.26     5.83     -6.87
         obtained by the                                                                    
         swelling or                                                                        
         roasting of                                                                        
         cereals or cereal                                                                  
         products                                                                           

  2005   Other vegetables  9.78       13.03   13.52   3.76     7.65       7.42     9.69     30.54
         prepared or                                                                        
         preserved                                                                          

  2006   Vegetables,       0.13       0.09    0.12    26.72    0.26       0.23     0.41     76.53
         fruit, nuts,                                                                       
         fruit-peel                                                                         
         preserved by                                                                       
         sugar                                                                              

  2008   Other fruit,      4.80       8.55    12.54   46.79    173.51     189.61   178.56   -5.83
         nuts, prepared or                                                                  
         preserved                                                                          
  ------ ----------------- ---------- ------- ------- -------- ---------- -------- -------- --------

Source: World Trade Atlas

2.2 Countries of origin

Sources of supply have remained consistent over the past few years.

Key countries of origin for imports of snack foods, 2005

  ------ ------------------------------------------------- ---------------
  HS     Other Countries % share of total                  US % share of
  Code                                                     total

  0801   Brazil -- 33%, Vietnam -- 14%, and Tanzania 12%   0.04%

  0802   US -- 47%, Turkey -- 28%, and Zimbabwe 9%         47%

  0805   Israel -- 58%, Spain -- 34%, and Zimbabwe 7%      0

  0806   Turkey -- 61%, Spain -- 21%, and Egypt 7%         1.14%

  0813   France -- 38%, Turkey -- 16%, and China 8%        4.17%

  1105   Sweden -- 74%, Italy -- 20%, and Germany 4%       0

  1704   Brazil -- 56%, Colombia -- 12%, and China 3%      2%

  1904   Thailand -- 43%, UK -- 21%, and Brazil 10%        0.51%

  2005   Italy -- 48%, Saudi Arabia -- 21%, and Spain 8%   0.35%

  2006   US -- 31%, France -- 25%, and Singapore 13%       31%

  2008   Turkey -- 33%, US -- 12%, and China 11%           12%
  ------ ------------------------------------------------- ---------------

Source: World Trade Atlas

2.3 Barriers to entry

Tariffs on imports of snack food products as at June 2006. These
products, whether domestic or imported, are also subject to a
value-added tax (VAT) of 14%.

+-----------+---------------------+----------------+--------+--------+
| HS Code   | Description         | General rate   | EU     | SADC   |
|           |                     | of duty        |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0801      | Coconuts, brazil    |                |        |        |
|           | nuts and cashew     |                |        |        |
|           | nuts                |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0         | Unsweetened         | free           | free   | free   |
| 801.11.10 | desiccated coconut  |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0         | Other desiccated    | 25%            | free   | free   |
| 801.11.90 | coconut             |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0         | Whole coconuts      | free           | free   | free   |
| 801.19.10 |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0         | Other coconuts      | 25%            | free   | free   |
| 801.19.90 |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0801.2    | Brazil nuts         | free           | free   | free   |
+-----------+---------------------+----------------+--------+--------+
| 0801.3    | Cashew nuts         | 4c/kg          | free   | free   |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0802      | Other nuts, fresh   | free           | free   | free   |
|           | or dried            |                |        |        |
| 0802.1    |                     |                |        |        |
|           | Almonds             |                |        |        |
| 0802.2    |                     |                |        |        |
|           | Hazelnuts or        |                |        |        |
| 0802.3    | filberts            |                |        |        |
|           |                     |                |        |        |
| 0802.40   | Walnuts             |                |        |        |
|           |                     |                |        |        |
| 0802.50   | Chestnuts           |                |        |        |
|           |                     |                |        |        |
|           | Pistachios          |                |        |        |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0805      | Citrus Fruit, fresh | 5%             | free   | free   |
|           | or dried            |                |        |        |
| 0805.10   |                     |                |        |        |
|           | Oranges             |                |        |        |
| 0805.20   |                     |                |        |        |
|           | Mandarins           |                |        |        |
| 0805.40   |                     |                |        |        |
|           | Grapefruit          |                |        |        |
| 0805.50   |                     |                |        |        |
|           | Lemons              |                |        |        |
| 0805.90   |                     |                |        |        |
|           | Other               |                |        |        |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0806      | Grapes, fresh or    |                |        |        |
|           | dried               |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0806.20   | Dried grapes        | 10%            | free   | free   |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0813      | Fruit dried         |                |        |        |
|           | (excluding 0801 --  |                |        |        |
|           | 0806), mixtures of  |                |        |        |
|           | nuts or dried       |                |        |        |
|           | fruits              |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 0813.10   | Apricots            | 10%            | 7.5%   | free   |
+-----------+---------------------+----------------+--------+--------+
| 0813.20   | Prunes              | 10%            | free   | free   |
+-----------+---------------------+----------------+--------+--------+
| 0813.30   | Apples              | 10%            | free   | free   |
+-----------+---------------------+----------------+--------+--------+
| 0813.40   | Other fruit         | 10%            | free   | free   |
+-----------+---------------------+----------------+--------+--------+
| 0813.50   | Mixtures of nuts or | 10%            | free   | free   |
|           | dried fruits        |                |        |        |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1105      | Flour, meal,        |                |        |        |
|           | powder, flakes,     |                |        |        |
|           | granules and        |                |        |        |
|           | pellets of potatoes |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1105.10   | Flour, meal and     | 20%            | 15%    | free   |
|           | powder              |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1105.20   | Flakes, granules    | 20%            | 15%    | free   |
|           | and pellets         |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1         | Pellets made from   | 20%            | 15%    | free   |
| 105.20.10 | pieces of potatoes  |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1         | Other               | 20%            | 15%    | free   |
| 105.20.90 |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1704      | Sugar Confectionery |                |        |        |
|           | (including white    |                |        |        |
|           | chocolate), not     |                |        |        |
|           | containing cocoa    |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1704.10   | Chewing gum,        | 25%            | 25%    | free   |
|           | whether or not      |                |        |        |
|           | sugar coated        |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 1704.90   | Other               | 37%            | 25%    | free   |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 2005      | Other vegetables    |                |        |        |
|           | prepared or         |                |        |        |
|           | preserved otherwise |                |        |        |
|           | than by vinegar or  |                |        |        |
|           | acetic acid         |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 2005.10   | Homogenized         | 20%            | 15%    | free   |
|           | vegetables          |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 2005.20   | Potatoes            | 20%            | 15%    | free   |
+-----------+---------------------+----------------+--------+--------+
|           |                     |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 2008      | Fruit, nuts, and    |                |        |        |
|           | other edible parts  |                |        |        |
|           | of plants, prepared |                |        |        |
|           | or preserved.       |                |        |        |
+-----------+---------------------+----------------+--------+--------+
| 2008.11   | Ground nuts         | 0.99c/kg       | free   | free   |
+-----------+---------------------+----------------+--------+--------+

Source: Department of Customs and Excise

# Section 3: Costs and Prices

Retail selling price (RSP) reflected here is the actual retail price of
the snack product on July 3, 2006 stocked during a visit to one of the
South Africa's largest retail chain store, Pick n Pay. Pick n pay
concentrates on medium to high end consumers with higher disposable
incomes. Snack food products stocked include Pick n Pay private labels
such as "Choice", "No name", and "Foodhalls". Only Pick n Pay brand
lines of dried fruits and nuts is available at their scale/weigh station
@ R79.99 - R109.99 per kg.

Imported products includes ACT II microwave popcorns (3's of 100g @
R20.99 and 100g packet each @ R7.49 from the United States; 50g of 3's
snack prunes @ R14.99, and 250g of soft pitted prunes @ R24.99 from
Turkey; 500g Sparkles crunchy candy @ R17.99 from Portugal; Cote D'or
and Raffaelo brand chocolates and candies from 35g -- 100g @ a cost of
R5.99 -- R62.99 from Belgium; Lindt and Toblerone brand chocolate from
35g -- 200g @ a cost of R8.49 -- R44.99 from Switzerland; and 100g
Droste chocolate brand @ R16.99 from Holland. Snack food products are
now available in vending machines at some of the South Africa major
shopping malls.

+-------------------------+--------------------------------------------+
| Product Description     | RSP                                        |
+-------------------------+--------------------------------------------+
| Chips/Crisps            | Potato chips: 25g x 4's potato strip @     |
|                         | R3.99 - R4.99; 30g -- 40g @ R2.19 - R2.49; |
|                         | 50g in a container @ R7.29; 125g @ R4.89 - |
|                         | R6.99; 150g @ R5.89; 170g-200g in a        |
|                         | container @ R14.99.                        |
|                         |                                            |
|                         | (Potato chips are salted to slightly       |
|                         | salted and some of the flavors include,    |
|                         | salt & Vinegar, sour cream onion, sweet    |
|                         | pepper, spring onion & cheese, chicken &   |
|                         | thyme, fruit chutney, BBQ ribs, tomato,    |
|                         | Mexican chili, smoked beef, biltong        |
|                         | flavor, grilled lamb onion, nandos         |
|                         | peri-peri, mildly spiced fried chicken,    |
|                         | farm style boerewors, cheese & chives,     |
|                         | etc.)                                      |
+-------------------------+--------------------------------------------+
| Fruit Snacks            | 10's of 25g fruit stix assorted @ R16.99;  |
|                         | 32g fruit bars @ R3.49; 5's of 33g fruit   |
|                         | bars @ R13.99; 70g fruity snack chews @    |
|                         | R4.99; 80g fruit rolls @ R6.99 - R8.99;    |
|                         | 100g dried fruits @ R8.99 -- R13.99; 125g  |
|                         | dried fruits & fruit rolls @ R9.49 -       |
|                         | R10.99; 150g fruit dainties @ R11.99; 200g |
|                         | dried fruits mix @ R13.69; 250g dried /    |
|                         | sun dried fruits @ R5.49 -- R16.49; 500g   |
|                         | dried / mixed dried fruits @ R7.99 --      |
|                         | R26.99; 1kg dried or sun dried fruits @    |
|                         | R47.99 -- R52.99.                          |
|                         |                                            |
|                         | (dried fruits includes prunes, sultanas,   |
|                         | raisins, mangos, apricots, peach, guava,   |
|                         | pears, litchi, currant, berry etc)         |
+-------------------------+--------------------------------------------+
| Tortilla/corn chips     | 150g @ R5.99; 175g @ R6.49; 200g @ R8.99   |
|                         |                                            |
|                         | (Flavors include Mexican BBQ, Honey &      |
|                         | mustard, atomic sour cream, italiano,      |
|                         | natural salted, spicy & cheese, extreme    |
|                         | cheese, sweet chili pepper, Salsa BBQ,     |
|                         | etc)                                       |
+-------------------------+--------------------------------------------+
| Pretzels                | 30 -- 40g snack pretzel @ R2.49; 150g @    |
|                         | R5.59; 175g @ R6.99.                       |
|                         |                                            |
|                         | (Flavors includes sour cream & chives,     |
|                         | honey & mustard, and sweet chili pepper)   |
+-------------------------+--------------------------------------------+
| Nuts                    | 4's of 50-55g peanuts / peanuts & raisings |
|                         | strips @ R5.89 -- R9.99; 100g peanuts @    |
|                         | R14.99; 100g almonds (blanched, flaked,    |
|                         | and nibbled) @ R11.49 --R15.99; 100g       |
|                         | shelled pecans @ R15.99; 100g cashew nuts  |
|                         | or raw @ R9.49 - R16.49; 100g walnuts or   |
|                         | shelled @ R14.49 -- R15.99; 100g pecan     |
|                         | nuts @ R16.99; 150g peanuts / peanuts &    |
|                         | raisings (salted or unsalted) @ R5.99;     |
|                         | 200g peanuts / peanuts & raisins (salted   |
|                         | or unsalted) @ R4.89 -- R12.99; 200g       |
|                         | Cashew nuts @ R30.99; 500g peanuts /       |
|                         | peanuts & raisings (salted or unsalted) @  |
|                         | R11.99 -- R14.99; 1kg peanuts / peanuts &  |
|                         | raisins (salted or unsalted) @ R27.49 --   |
|                         | R28.49; and                                |
|                         |                                            |
|                         | 550g roasted and salted mixed nuts @       |
|                         | R49.95.                                    |
+-------------------------+--------------------------------------------+
| Popcorn                 | Microwave Popcorns: 4's of 14g @ R4.69 per |
|                         | strip; 85g @ R6.99; 100g @ R5.99 - R6.79;  |
|                         | 3's of 100g @ R20.99 per packets; 100g @   |
|                         | R7.49; and 112g @ R7.49                    |
|                         |                                            |
|                         | Pop corn in Bags:                          |
|                         |                                            |
|                         | 500g @ R3.99 -- R4.99; and 1 kg @ R9.99    |
|                         |                                            |
|                         | (Flavors includes salted, richer butter,   |
|                         | butter light, salt light, white cheddar,   |
|                         | cheese & green onion, cheddar cheese,      |
|                         | jalapeno, etc)                             |
+-------------------------+--------------------------------------------+
| Sweets                  | Sweets range from 25g -- 600g @ R4.99 --   |
|                         | R59.49.                                    |
|                         |                                            |
|                         | Ranges includes fruity chews, candies,     |
|                         | chocolates, toffees, etc.                  |
+-------------------------+--------------------------------------------+
| Dips                    | A variety of packed dips and ready to eat  |
|                         | dips in tubs are stacked with chips.       |
|                         |                                            |
|                         | 30 -- 40g pack dips @ R4.49 -- R4.99; 125g |
|                         | dips in tub @ R5.49 -- R5.99. Flavors      |
|                         | include bacon & onion, avocado, onion &    |
|                         | garlic, black pepper, sour cream, honey &  |
|                         | mustard, cucumber, creamy mushroom, etc.   |
+-------------------------+--------------------------------------------+
| Biltong (Jerky)         | 80g beef snack stix @ R19.79; 100g         |
|                         | powdered biltong @ R21.99; 180g chili beef |
|                         | snack stix @ R45.49; 180g Sliced beef      |
|                         | biltong @ R35.99; and 180g beef snack stix |
|                         | @ R43.99.                                  |
+-------------------------+--------------------------------------------+

Source: Pick n Pay retail chain

# Section 4: Market Access

South Africa imports of processed products are regulated in terms of the
Foodstuffs, Cosmetics and Disinfectants Act, 1972 (Act 54 of 1972).
Various departments such as the National Department of Agriculture (NDA)
under the sub Directorate of Quality Assurance; the Department of Health
(DOH) under the Directorate of Food Control, and the Department Food and
Associated Industries (FAI) of the South African Bureau of Standards
(SABS) are involved in issuing permits. Dried fruit is one of the
products regulated by NDA, visit
[www.nda.agric.za](http://www.nda.agric.za/) to access the regulation.
Click on Regulatory & Other Services, then scroll down to Quality
Control, then to Local and Import Regulations, then processed products.

Chips and tortillas are regulated by the Department of Health (DOH). To
access the regulation, visit DOH website at:
[www.doh.gov.za](http://www.doh.gov.za/) , go to Department then
cluster, scroll down to Pharmaceutical Policy and Planning, and click on
Food Control. Click on Legislation under Directorate Food Control
heading.

For additional information on regulation, refer to our office FAIRS
report SF5029.

# Section 5: Key contacts and further information

1.  **Government Department contacts**

Contacts of Department of Agriculture (NDA) and Department of Health
(DOH) that handles import of processed products:

Mr. Neil Erasmus

Tel: +27 12 319 6027

Fax: +27 12 319 6055

Email: <niele@nda.agric.za>

Website: [www.nda.agric.za](http://www.nda.agric.za/)

Mr. Dries Pretorius

Import/Export Control Manager

Tel: +27 12 312 0159

Fax: +27 12 312 3162

Email: <pretoa@health.gov.za>

Website: [www.doh.gov.za](http://www.doh.gov.za/)

2.  **Post Contact**

If you have any questions or comments regarding this report or need
further assistance, please contact AgPretoria at the following address:

Foreign Agricultural Service

U.S. Embassy Pretoria, South Africa

Washington, D.C., 20521 -- 9300

Tel: +011 27 12 431 4235

Fax: +011 27 12 342 2264

Email: <agpretoria@fas.usda.gov>

For more information on exporting U.S. agricultural products to other
countries, please visit the Foreign Agricultural Service's website at:
[http://www.fas.usda.gov](http://www.fas.usda.gov/)

WE ACKNOWLEDGE THE FOLLOWING SOURCES: INDUSTRY WEBSITES SUCH AS EURO
MONITOR, WORLD TRADE ATLAS, POTATO SA, THE DEPARTMENT OF CUSTOMS AND
EXCISE, AND THE LOCAL FOODSERVICE INDUSTRY PUBLICATIONS.