**2010 REPLACEMENT MAILING OPTIONS**

> By leveraging advances in technology, including data capture and
> printing we are investigating the feasibility of conducting a
> replacement mailing to increase self response rates and reduce 2010
> field follow-up workloads. The prerequisites to perform these
> functions include applying an in-depth knowledge about the
> interactions and trade-offs between the state of technology in data
> capture, imaging and recognition system designs, tolerances, printing
> and finishing considerations, impacts of mail security, systems
> involved in the replacement mailing, postal automation requirements,
> respondent interactions budget, schedule, and more. It is a critical
> success factor that many of these challenges are resolved prior to the
> start of the systems development and prototyping phase for DRIS.

What impact would a replacement mailing have on DRIS and the 2010
Census? The table below delineates [possible]{.underline} solutions,
workloads and system impacts if the Census Bureau pursued a replacement
mailing.

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|                                                                       |
|  ----------------- ---------------- ---------------- ---------------- |
|   **OPTION**        **SOLUTION**     **2^nd^ MAILING  **DRIS IMPACT** |
|                                      WORKLOAD**                       |
|                                                                       |
|                                                                       |
|  1\. 100% blanket                   120,000,000      Increase in data |
|   re-preplacement                                     capture and     |
|   mailing.                                            request         |
|                                                       assistance.     |
|                                                                       |
|                                                                       |
|  2\. Targeted                       To Be Determined Increase in data |
|   blanket                                             capture and     |
|   replacement                                         request         |
|   mailing based on                                    assistance.     |
|   geographic or                                                       |
|   other criteria.                                                     |
|                                                                       |
|                                                                       |
|  3\. Non-response  a\. Use          40,000,000 to    Increase in data |
|   replacement       non-response     60,000,000       capture and     |
|   mailing based on  file to identify                  request         |
|   non-response at   housing units s                   assistance.     |
|   national level.   that did not                      Creation and    |
|                     respond to 1^st^                  secured         |
|                     mailing.                          distribution of |
|                     Ink-jet, "spray"                  non response    |
|                     address onto                      addresses to    |
|                     form through                      print or mail   |
|                     open window of                    vendors (number |
|                     envelope.                         TBD)            |
|                                                                       |
|                                                                       |
|                    b\. Paper        40,000,000 to    Increase in data |
|                     labeling at      60,000,000       capture and     |
|                     local level,                      request         |
|                     i.e., labels                      assistance.     |
|                     would be printed                  Creation and    |
|                     from non                          secured         |
|                     response address                  distribution of |
|                     file and then                     non response    |
|                                                                       |
|                    applied through                   addresses to 500 |
|                     open window of                    Local Census    |
|                     envelope by                       Offices         |
|                     local Census                                      |
|                     employees                                         |
|                                                                       |
|                                                                       |
|                    c\. Digital                       Increase in data |
|                     printing,                         capture and     |
|                     finishing,                        request         |
|                     inserting, and                    assistance.     |
|                     mail prep                         Creation and    |
|                     capabilities                      secured         |
|                                                       distribution of |
|                                                       non response    |
|                                                       addresses to    |
|                                                       print or mail   |
|                                                       vendors (number |
|                                                       TBD)            |
|                                                                       |
|                                                                       |
|                    d\. Offset                        Increase in data |
|                     printing, with                    capture and     |
|                     variable                          request         |
|                     imaging,                          assistance.     |
|                     finishing,                        Creation and    |
|                     inserting, and                    secured         |
|                     mail prep                         distribution of |
|                     capabilities                      non response    |
|                                                       addresses to    |
|                                                       print or mail   |
|                                                       vendors (number |
|                                                       TBD)            |
|                                                                       |
|                                                                       |
|                    e\. Use of                        Increase in data |
|                     self-mailers --                   capture and     |
|                     printed and                       request         |
|                     finished in one                   assistance.     |
|                     operation.                        Creation and    |
|                                                       secured         |
|                                                       distribution of |
|                                                       non response    |
|                                                       addresses to    |
|                                                       print or mail   |
|                                                       vendors (number |
|                                                       TBD)            |
|                                                                       |
|   4\. Non-response  Same as No. 3    To Be Determined Same as No. 3   |
|   replacement       above.                            above.          |
|   mailing based on                                                    |
|   geographical                                                        |
|   areas other                                                         |
|   criteria.                                                           |
|                                                                       |
|  ----------------- ---------------- ---------------- ---------------- |
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