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**JUNE 6, 2007**

**[VIA CERTIFIED MAIL]{.underline}**

**[RETURN RECEIPT REQUESTED]{.underline}**

Sears Store \# 1354

2500 West Moreland Road

Willow Grove, Pennsylvania 19090

Sears, Roebuck & Co.

3333 Beverly Road\
Hoffman Estates, IL 60179

Attn.: William R. Harker

Senior Vice President and General Counsel

[]{.mark}

> Re: File No. EB-07-PA-148
>
> Citation No.: C20073240011

Dear Retailer:

This is an official **CITATION**, issued pursuant to Section 503(b)(5)
of the Communications Act of 1934, as amended ("Act"), 47 U.S.C. §
503(b)(5), to Sears Store \# 1354 and Sears, Roebuck & Co. (collectively
"Sears") for failure to provide appropriate Consumer Alert disclosures
on analog tuner only television receiving equipment in violation of
Section 302(b) of the Act, 47 U.S.C. § 302a(b), and Section 15.117(k) of
the Commission's Rules ("Rules"), 47 C.F.R. § 15.117(k). As explained
below, future violations of the Commission's rules in this regard may
subject your company to monetary forfeitures.

On June 1, 2007, the Enforcement Bureau's Philadelphia Office visited
Sears Store \# 1354 and observed that Sears did not have the proper
Consumer Alert label displayed on equipment that contained an analog
tuner but not a digital tuner at the point of sale.

Section 302(b) of the Act provides that "\[n\]o person shall
manufacture, import, sell, offer for sale, or ship devices or home
electronic equipment and systems, or use devices, which fail to comply
with regulations promulgated to this section." Section 15.117(k) of the
Commission's Rules states:

+-----------------------------------------------------------------------+
| \(k\) The following requirements apply to all responsible parties, as |
| defined in §2.909 of this chapter, and any person that displays or    |
| offers for sale or rent television receiving equipment that is not    |
| capable of receiving, decoding and tuning digital signals.            |
|                                                                       |
| > \(1\) Such parties and persons shall place conspicuously and in     |
| > close proximity to such television broadcast receivers a sign       |
| > containing, in clear and conspicuous print, the Consumer Alert      |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size of type large enough to be clear, conspicuous and readily    |
| > legible, consistent with the dimensions of the equipment and the    |
| > label. The information may be printed on a transparent material and |
| > affixed to the screen, if the receiver includes a display, in a     |
| > manner that is removable by the consumer and does not obscure the   |
| > picture, or, if the receiver does not include a display, in a       |
| > prominent location on the device, such as on the top or front of    |
| > the device, when displayed for sale, or the information in this     |
| > format may be displayed separately immediately adjacent to each     |
| > television broadcast receiver offered for sale and clearly          |
| > associated with the analog-only model to which it pertains.         |
| >                                                                     |
| > \(2\) If such parties and persons display or offer for sale or rent |
| > such television broadcast receivers via direct mail, catalog, or    |
| > electronic means, they shall prominently display in close proximity |
| > to the images or descriptions of such television broadcast          |
| > receivers, in clear and conspicuous print, the Consumer Alert       |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size large enough to be clear, conspicuous, and readily legible,  |
| > consistent with the dimensions of the advertisement or description. |
|                                                                       |
| \(3\) "CONSUMER ALERT                                                 |
|                                                                       |
| > This television receiver has only an analog broadcast tuner and     |
| > will require a converter box after February 17, 2009, to receive    |
| > over-the-air broadcasts with an antenna because of the Nation's     |
| > transition to digital broadcasting. Analog-only TVs should continue |
| > to work as before with cable and satellite TV services, gaming      |
| > consoles, VCRs, DVD players, and similar products. For more         |
| > information, call the Federal Communications Commission at          |
| > 1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission's      |
| > digital television website at: [www.dtv.gov](http://www.dtv.gov/)." |
+-----------------------------------------------------------------------+

Accordingly, it appears that Sears has violated Section 302(b) of the
Act and Section 15.117(k) of the Rules by failing to place conspicuously
and in close proximity to the following equipment, in clear and
conspicuous print, the Consumer Alert label required under Section
15.117(k):

  ----------------------- ------------------- ----------------------------
  **Manufacturer**        **Type**            **Model**

  Disney                  TV/DVD              DTD1363CARS

  Philips                 DVD/VCR             DVP3150V/37

  Samsung                 DVD/VCR             DVD-VR330

  Sony                    DVD/VCR             RDR-VX530

  Sylvania                DVD/VCR             DVR-90VF

  Sylvania                DVD/VCR             SRDV495

  Sylvania                TV                  6427GFG

  Sylvania                TV                  6427GG

  Sylvania                TV                  6432GG

  Sylvania                TV                  LC200SL8

  Toshiba                 TV                  32D46

  Toshiba                 TV                  MW27H62
  ----------------------- ------------------- ----------------------------

We caution you that failure to display the appropriate Consumer Alert
label on any television receiving equipment that is not capable of
receiving, decoding, and tuning digital signals would constitute a
further violation of Section 302(b) of the Act and Section 15.117(k) of
the Rules.

**[If, after receipt of this citation, Sears violates the Communications
Act or the Commission's rules in any manner described herein, the
Commission may impose monetary forfeitures not to exceed \$11,000 for
each such violation or each day of a continuing violation up to \$97,500
for a single continuing violation.]{.underline}** [^1]

If you choose to do so, you may respond to this citation within 10 days
from the date of this letter either through (1) a personal interview at
the Commission's Field Office nearest to your place of business, or (2)
a written statement. Your response should specify the actions that Sears
is taking to ensure that it does not violate the Commission's rules
governing the marketing of unauthorized radio frequency devices in the
future.

Sears may request an interview at the closest FCC Office, which is
Federal Communications Commission, Philadelphia Office, One Oxford
Valley Building, Suite 404, 2300 East Lincoln Highway, Langhorne,
Pennsylvania 19047.[^2] You may contact this office by telephone, (XXX)
XXXX-XXXXto schedule this interview, which must take place within 10
days of this Citation. Sears may also submit a written statement to the
above address within 10 days of the date of this Citation. Any written
statements should specify what actions have been taken to correct the
violations outlined above. Please reference file number EB-07-PA-148
when corresponding with the Commission.

Under the Privacy Act of 1974, 5 U.S.C. § 552a(e)(3), we are informing
you that the Commission's staff will use all relevant material
information before it, including information that you disclose in your
interview or written statement, to determine what, if any, enforcement
action is required to ensure your compliance with the Communications Act
and the Commission's rules.

The knowing and willful making of any false statement, or the
concealment of any material fact, in reply to this citation is
punishable by fine or imprisonment under 18 U.S.C. § 1001.

Thank you in advance for your anticipated cooperation.

Sincerely,

> **FEDERAL COMMUNICATIONS COMMISSION**
>
> Gene J. Stanbro
>
> District Director
>
> Philadelphia Office
>
> Northeast Region
>
> Enforcement Bureau

[^1]: *See* 47 C.F.R. § 1.80(b)(3).

[^2]: ^?^ 47 U.S.C. § 503(b)(5).