Required Report - public distribution

**Date:** 10/26/2005

**GAIN Report Number:** BR5024

BR0000

**Brazil**

**HRI Foodservice Sector**

**Brazilian Hotel, Restaurant and Institutional Industry**

**2005**

**Approved by:**

![](media/image1.wmf)Morgan Perkins

U.S.AGRICULTURAL TRADE OFFICER

**Prepared by:**

Marcos R. Hirata

**Report Highlights:**

The Brazilian hotel, restaurant and institutional foodservice sector
(HRI) has been growing steadily. The Brazilian food processing industry
has been increasingly attentive to sector needs, creating new and
specialized marketing divisions for HRI buyers. Many U.S. exporters have
an opportunity to take advantage of the low value of the dollar
vis-à-vis the Euro to introduce new products.

Includes PSD Changes: No

Includes Trade Matrix: No

Unscheduled Report

Sao Paulo \[BR3\]

\[BR\]

Table of Contents

[I. MARKET SUMMARY 3](#i.-market-summary)

[II. ROAD MAP FOR MARKET ENTRY 4](#ii.-road-map-for-market-entry)

[A. Entry Strategy 5](#a.-entry-strategy)

[B. Market Structure 6](#b.-market-structure)

[C. Sub-Sector Profiles 8](#c.-sub-sector-profiles)

[D. Foodservice companies 9](#_D.__Foodservice)

[III. COMPETITION 11](#_D.__Foodservice)

[IV. BEST PRODUCT PROSPECTS 11](#_D.__Foodservice)

[A. Products Present in the Market Which Have Good Sales Potential
11](#a.-products-present-in-the-market-which-have-good-sales-potential)

[B. Products not Present in Significant Quantities but Which Have Good
Sales Potential 11](#_D.__Foodservice)

[C. Products not Present Because They Face Significant Barriers
12](#_D.__Foodservice)

[V. POST CONTACT AND FURTHER INFORMATION 12](#_D.__Foodservice)

[A. Brazilian Associations 12](#_D.__Foodservice)

[B. Specialized Publications 13](#_D.__Foodservice)

[C. Trade Shows 13](#_D.__Foodservice)

# 

# I. MARKET SUMMARY

The Government of Brazil (GOB) forecasts economic growth at 4 percent
for 2005. The year 2004 saw the Brazilian economy expand by close to 5%.
Brazil's President Luiz Inacio "Lula" da Silva, who took office in
January 2003, has a very capable economic team whose policies have been
a continuation of those of predecessor Fernando Henrique Cardoso's
Administration. Brazilian exports reached a record \$96.5 billion in
2004 and the trade surplus set a record at about \$33 billion. At the
same time, the inflation rate climbed to 7%, and a legacy of inequitable
distribution of wealth continues to limit the percentage of Brazilian
consumers who can afford to purchase value-added products on a regular
basis. On the other hand, the Real gained in strength vis-à-vis the US
Dollar in 2005, so for those who buy dollar-denominated goods, these
imports have become more affordable.

Although prices are projected to increase in 2005, GOB is confident that
inflation will remain under control and within expected limits.
Economists predict the Central Bank will start cutting the benchmark
lending interest rate (SELIC) in the coming months after inflation
slows. Net exports will continue to contribute positively to growth, in
addition to keeping the trade account in surplus.

As the following table shows, inflation has remained in check, the
country continues to run a solid trade surplus and interest rates
(though still high by international standards), have declined somewhat.

###### ECONOMIC INDICATORS

  ---------------------- ---------- ---------- ---------- ---------- ---------- ------------ ------------
                         **2000**   **2001**   **2002**   **2003**   **2004**   **2005\***   **2006\***

  GDP Growth (%)         4.4        1.3        1.9        -0.2       4.9        4.0          3.5

  Inflation-IPCA (%)     6.0        7.7        12.5       9.3        7.6        5.1          4.5

  Interest Rate-Selic    16.1       19.0       25.0       16.5       18.75      17.5         15.5
  (%)                                                                                        

  Total Exports (US\$    55.0       58.2       60.4       73.1       96.5       112.0        130.0
  billion)                                                                                   

  Total Imports (US\$    55.7       55.6       47.3       48.3       62.8       78.0         90.0
  billion)                                                                                   

  Trade Balance (US\$    -0.7       2.6        13.1       24.8       33.7       34.0         40.0
  billion)                                                                                   

  Average Exchange Rate  1.83       2.35       3.54       2.90       2.93       2.75         2.85
  (R\$/US\$)                                                                                 
  ---------------------- ---------- ---------- ---------- ---------- ---------- ------------ ------------

Source: Brazilian Institute of Geography and Statistics (IBGE),
Brazilian Central Bank, Secretariat of Foreign Trade (SECEX), Getulio
Vargas Foundation (FGV), Research Institute for Applied Economics (IPEA)

\(1\) IPCA is calculated by the Brazilian Institute of Geography and
Statistics (IBGE). It is the Government of Brazil's target measure of
inflation and measures price variation for products and services
consumed by families with earnings from 1 to 40 minimum wage salaries in
metropolitan areas of Porto Alegre, Belo Horizonte, Recife, Sao Paulo,
Belem, Fortaleza, Salvador, Curitiba, Distrito Federal and Goiania.

\(2\) SELIC refers to the Brazilian Central Bank interest rate.

(\*) Forecast

# II. ROAD MAP FOR MARKET ENTRY

Brazil\'s foodservice sector has grown faster than overall GDP growth
due to factors such as a growing demand for convenience, an increase in
the share of women in the workplace, rising disposable income, increased
urbanization, meal vouchers being provided to workers by employers, and
a growing tourism industry. Currently, Brazilian consumers eat about one
in five meals away from home.

The food processing industry in Brazil is expanding and developing new
products and services in order to meet this growing demand, which will
lead to opportunities for U.S. exporters of foodservice product inputs.
Major food industry companies with foodservice division include:

+-----------------------------------+-----------------------------------+
| \- Sadia Food Service             | \- 3M Food Service                |
|                                   |                                   |
| \- Nestle Food Service            | \- Nutrimental                    |
|                                   |                                   |
| \- UBF Unilever Food Solution     | \- Ajinomoto                      |
|                                   |                                   |
| \- Perdigao Food Service          | \- Bauducco                       |
|                                   |                                   |
| \- Parmalat Food Service          | \- Tetra Pack                     |
|                                   |                                   |
| \- Junior Alimentos               | \- Aprimus                        |
|                                   |                                   |
| \- McCain                         | \- Fast & Food                    |
|                                   |                                   |
| \- Bunge Alimentos Food Service   | \- GR S/A                         |
+-----------------------------------+-----------------------------------+

Another significant factor driving the increase in foodservice sector
sales is the rising demand for quick meals. Brazilians are experiencing
an acceleration of their lifestyle and increasing time pressures.
Additionally, fast food restaurants catering to middle-class families
(who cannot afford to eat at more traditional sit-down restaurants) are
contributing to growth in casual food consumption; especially in
shopping malls that offer a variety of foodservice outlets that attract
consumers interested in quick, relatively inexpensive meals in a safe
environment.

Consumer foodservice is very competitive while legal and fiscal
obstacles add a heavy burden to the cost of setting up a business.
Credit is very limited and the cost of capital is very high. Due to
these factors, restaurants are highly stratified, either premium or
economical. The low-end usually is informally organized, serves low
quality foods and many times is unhygienic. High-end establishments are
high quality and service-oriented, but too expensive for the vast
majority of population.

One noteworthy trend in metropolitan areas is growth in sales of fast
food, especially consumed during lunchtime by office workers. In
addition, trendy cafes are becoming popular among the urban upper-class.

Demand for healthy food in restaurants has been limited; however, there
is a growing trend among more affluent consumers to select healthier
menu choices.

According to the Brazilian Institute of Geography and Statistics (IBGE),
Retail food expenditure still accounts for the largest share (77%) of
total food expenditures by Brazilian households.

**Consumer Expenditure on Food (R\$ billion current prices)**

  ----------------- ----------------- ----------------- -----------------
                    **Retail**        **Foodservice**   **TOTAL**

  1999              113,268.0         39,290.1          152,558.1

  2000              132,390.0         46,406.5          178,796.5

  2001              157,866.5         48,582.4          206,448.9

  2002              168,127.8         49,699.8          217,827.6

  2003              177,374.8         51,757.4          229,132.2
  ----------------- ----------------- ----------------- -----------------

Source: IBGE

+-----------------------------------+-----------------------------------+
| **Advantages**                    | ######## Challenges               |
+-----------------------------------+-----------------------------------+
| Effects of urbanization:          | Effects of urbanization: uneven   |
| reduction in leisure time,        | income distribution and crime in  |
| increase of women in the          | large urban areas keep consumers  |
| workforce                         | in their homes.                   |
+-----------------------------------+-----------------------------------+
| Consumer awareness of the         | High administrative costs and     |
| importance of their leisure time  | taxes that lead to informal       |
|                                   | economy in foodservice            |
+-----------------------------------+-----------------------------------+
| A lower number of people per      | Supermarket ready-to-eat meals    |
| household and more single-person  |                                   |
| households                        |                                   |
+-----------------------------------+-----------------------------------+
| Domestic and international        | Chefs and HRI executives are more |
| tourism leading to new eating     | connected to European lifestyle   |
| habits                            |                                   |
+-----------------------------------+-----------------------------------+
| Favorable dollar exchange rate    | U.S. products have a price        |
| vis-à-vis Euro                    | disadvantage compared to          |
|                                   | domestic, MERCOSUL and many       |
|                                   | European products.                |
+-----------------------------------+-----------------------------------+
| U.S. food products quality has a  | U.S. exporters, when dealing with |
| reliable status among Brazilian   | Brazilian buyers, should put      |
| buyers.                           | extra effort to address cultural  |
|                                   | difference, which are often a     |
|                                   | barrier.                          |
+-----------------------------------+-----------------------------------+
| The Brazilian HRI industry is     | Lack of HRI sector awareness      |
| adopting the trend toward         | regarding U.S. products of        |
| convenience products. Restaurants | potential interest.               |
| are turning their operations into |                                   |
| assembly lines.                   |                                   |
+-----------------------------------+-----------------------------------+

## A. Entry Strategy

U.S. exporters interested in exploring the HRI sector should develop an
understanding of the market and contact local importers/distributors and
wholesalers, as many Brazilian HRI companies purchase imported items
from local intermediaries.

Importers/Distributors also supply wholesalers. According to the
Brazilian Wholesaler Association (ABAD), top wholesaler in 2004 are:

  ---------- ------------------------------ ------------ --------- -------------
  **Rank**   **Company**                    **State**    **Sales   **Clients**
                                                         (Mil      
                                                         R\$)**    

  1          Makro Atacadista S/A           Sao Paulo    3,420     1,097,842

  2          Martins Com. E Ser. Distr. S/A Minas Gerais 2,405     175,868

  3          Arcom S/A                      Minas Gerais 1,058     150,000

  4          Tambasa                        Minas Gerais 482       65,000

  5          Zamboni Distribuidora Ltda.    Rio de       417       10,627
                                            Janeiro                

  6          Uniao Com. Imp. E Exp. Ltda.   Minas Gerais 326       55,100

  7          Cerealista Maranhao Ltda.      Sao Paulo    319       12,753

  8          Universe Distribuidora Ltda.   Minas Gerais 312       15,000

  9          Santa Terezinha Distr. Prod.   Minas Gerais 311       21,000
             Ind.                                                  

  10         Alimentos Zaeli Ltda.          Parana       300       50,000

  11         Vila Nova                      Minas Gerais 280       13,500

  12         Cema -- Central Mineira        Minas Gerais 246       26,385
             Atacadista                                            

  13         Pastificio Santa Amalia Ltda.  Minas Gerais 235       28,000

  14         Mecantil Nova Eral Ltda.       Amazonas     230       5,230

  15         Embrasil Empresa Bras. Dis.    Minas Gerais 222       42,000
             Ltda.                                                 

  16         Pennacchi e Cia Ltda.          Parana       200       22,274

  17         Carvalho e Fernandes Ltda.     Piaui        199       30,000

  18         Distribuidora Coimbra Imp.     Rondonia     197       15,226
             Exp. Ltda.                                            

  19         Atacadao Est. Cer. Rio do      Paraiba      188       17,026
             Peixe                                                 
  ---------- ------------------------------ ------------ --------- -------------

Source: Brazilian Wholesaler Association (ABAD)

Note: Average exchange rate in 2004 (R\$/US\$) is 2.93

U.S. exporters should look for opportunities to occupy niche markets.
The growth in the HRI sector has led import companies to create specific
divisions to assist the sector. Restaurants, snack shops, bakeries and
pastry shops tend to buy imported products from local companies. Direct
imports rarely occur in this sector as imports seldom reach the
appropriate volume to justify such an operation. Nevertheless,
executives from this sector frequently travel to the U.S. and Europe to
investigate new trends. They are opinion leaders and can influence
buying decision.

Fast food restaurants, industrial caterers and institutional foodservice
can reach volumes to import directly. The major players are few. U.S.
companies new to the market should consider establishing direct contact
on a regular basis and participating in sector events and trade shows,
which give visibility to the product and help initiate new business
relationships. Hiring a local representative is often helpful. Success
depends on a continuous relationship and customer service. In addition,
U.S. companies can benefit from the structure local companies offer with
logistics, port procedures and promotion.

## B. Market Structure

According to the Brazilian Food Industry Association (ABIA), Food
Service in Brazil accounts for R\$34.1 billion (approximately US\$11.6
billion) in 2004. If other *in natura* products are taken into
consideration, the total reaches R\$44.6 billion.

The following charts describe food distribution system in Brazil:

**Food Distribution System in 2004 (R\$ Billions)**

Source: Brazilian Food Industry Association (ABIA)

Note: Average exchange rate in 2004 (R\$/US\$) is 2.93

**Food Industry Sales by distribution Foodservice channels in 2004 (R\$
billion)**

Source: Brazilian Food Industry Association (ABIA)

Note: Average exchange rate in 2004 (R\$/US\$) is 2.93

Governmental and Non Governmental Organization such as EMBRATUR
(Brazilian Tourism Bureau), ABIA (Brazilian Food Industry Association),
ABRESI (Brazilian Bar and Restaurant Association), ABERC (Brazilian
Caterer and Institutional Association) and others have put significant
efforts into defining the HRI industry. However, many Brazilian
companies do not publicly share internal information or their revenues.

In addition, many establishments work within the informal economy. Most
industry research dates from the mid-1990\'s. The Brazilian foodservice
sector is still lacking consistent analysis to define its structure and
size.

ABIA estimates regional distribution of foodservice sales in Brazil as
follows:

![](media/image2.wmf)

## C. Sub-Sector Profiles

Foodservice sales evolution by sub-sectors can be summarized in the
tables:

Sales in Consumer Foodservice by Sub-Sector (R\$ Million)

  -------------------------- ----------- ----------- ----------- ----------- -----------
                             **2000**    **2001**    **2002**    **2003**    **2004**

  Cafés/bars                 17,436.00   19,124.80   20,801.00   23,168.20   25,554.80

  Restaurants                23,103.40   25,172.70   26,990.30   29,586.40   31,771.80

  Fast food                  12,226.10   13,446.50   14,474.00   15,952.40   17,800.90

  Home delivery              87.40       101.20      114.90      139.30      188.70

  Self-service cafeterias    1,091.00    1,277.00    1,421.70    1,635.20    1,972.50

  Street stalls/kiosks       3,352.00    3,929.80    4,156.10    4,419.60    4,825.30

  Total                      57,295.90   63,052.00   67,958.10   74,901.20   82,114.00
  -------------------------- ----------- ----------- ----------- ----------- -----------

Source: Euromonitor 2005

Note: Average exchange rate in 2004 (R\$/US\$) is 2.93, in 2003 is 2.9,
in 2002 is 3.54, in 2001 2.35 and in 2000 is 1.83

**\# of outlets in Consumer Foodservice by Sub-Sector**

  ------------------------- ---------- ---------- ---------- ---------- ----------
                            **2000**   **2001**   **2002**   **2003**   **2004**

  Cafés/bars                158,862    162,070    168,071    163,973    168,013

  Restaurants               65,019     65,364     66,420     63,099     63,839

  Fast food                 109,649    109,557    112,304    107,936    113,548

  Home delivery             461        491        538        558        631

  Self-service cafeterias   4,444      4,800      5,082      5,138      5,343

  Street stalls/kiosks      203,582    220,012    225,734    230,495    244,270

  Total                     542,016    562,294    578,149    571,199    595,643
  ------------------------- ---------- ---------- ---------- ---------- ----------

Source: Euromonitor 2005

**Cafés/Bars**

Coffee houses, as seen in other countries, are not significantly present
in the Brazilian market, despite the fact that coffee is widely produced
and consumed in Brazil. Two major coffee shop chains are Casa do Pao de
Queijo and Fran's Café. Premium cafés are becoming popular in
metropolitan areas such as Sao Paulo, Rio de Janeiro and Curitiba. These
places emphasize the excellence of the coffee, modern but comfortable
environment, and high quality of the snacks and pastries.

The Brazilian Association of Differentiated Bars and Restaurant (ABREDI)
estimates that there are over 1.3 million outlets that sell liquor by
the dose. Although within this figure, exporters must consider only
premium bars, of which there are no more than 5,000 in Brazil.

**Restaurants**

Even though restaurants represent only 12% of the total establishments
of the foodservice sector, this sub-sector accounts for 38.7% of the
total sales. It represents the upper end of consumer foodservice in
terms of price.

There is a wide range of cuisine available, Brazilian regional,
European, Asian, pizza, meat (churrascarias), etc. The highest growth
rate is among "kilo" \[pay by the pound\] restaurants, Asian, Middle
Eastern and casual dining.

**Fast food**

In 2004, Fast food's share of foodservice sales remained steady at
21.7%. As with restaurants, a wide range of cuisine is offered.

**Home delivery**

Home delivery has boomed in the past years mainly in south and southeast
region metropolitan area such as Sao Paulo, Rio de Janeiro, Curitiba,
and Porto Alegre. Many restaurants and fast food establishments offer
takeaway options to their customers.

## D. Foodservice companies

**Brand owner Brand outlets sub-sector**

McDonald\'s Corp McDonald\'s 549 fast food

Petrobrás Distribuidora SA BR Mania 334 convenience store

Vertbelo Ltda Coco Express 307 kiosk

Cia Brasileira de Petróleo Ipiranga AM/PM 302 convenience store

Koninklijke Shell Groep/Royal Shell Select 302 convenience store

Casa do Pão de Queijo Ltda Casa do Pao de Queijo 260 café

Exxon Mobil Corp Stop & Shop 253 convenience store

Allied Domecq Plc Dunkin\' Donuts 181 fast food

Fast Food Corp Bob\'s 178 fast food

ChevronTexaco Corp Star Mart 132 convenience store

Restaurantes e Comercio de

Produtos Alimenticios Ltda Habib\'s 102 fast food

**Brand owner Brand outlets sub-sector**

Fran\'s Brasil Ltda Fran\'s Café 101 café

Sara Lee Corp Café do Ponto 94 café

China in Box Ltda China in Box 83 home delivery

Giraffa Ltda Giraffa\'s 67 fast food

Pizzarias Mr Pizza Ltda Mister Pizza 66 home delivery

Wilson Ltda Mr Sheik 65 fast food

Pastelandia Ltda Palstelandia 65 kiosk

Grão Expresso Com Ind Ltda Café Pelé 63 café

Yum! Brands Inc Pizza Hut 58 fast food

Água Doce Ltda Água Doce Cachaçaria 46 bar

Rei do Mate Ltda Rei do Mate 45 café

Fry Chicken Ltda Fry Chicken 43 fast food

Over Dog Ltda Over Dog 42 fast food

La Basque Alimentos Ltda La Basque 38 fast food

Mr Pretzels do Brasil Ltda Mr Pretzels 35 kiosk

McCafé McDonald\'s Corp 35 fast food

Interplay Foods & Restaurants Ltda All Parmigiana 34 fast food

AAP Franchising Ltda Amor aos Pedacos 32 fast food

Pao de Circo Ltda PizzaMille 32 fast food

Bonfiglioli, Grupo Bon Grille 30 fast food

Baked Potato Ltda Baked Potato 23 fast food

Spoleto Franchising Ltda Spoleto 22 fast food

Uno e Due Ltda Uno & Due 22 fast food

Great Food Ltda Vivenda do Camarao 21 fast food

Jin Jin Ltda Jin Jin 19 fast food

Pizza Já Franchising Ltda Pizza Já 19 fast food

Casa da Empanada Ltda Casa da Empanada 18 home delivery

Caramba Ind e Com de

Sorvetes e Guloseimas Ltda Caramba Sorvetes 18 fast food

Magic Nuts Ltda, The Nutty Bavarian, The 18 kiosk

América Burgers Brasil Ltda America 17 restaurant

Galeto\'s Ltda Galeto\'s Grill & Pasta 17 restaurant

Viena Delicatessen Ltda Viena Express 17 restaurant

Bigburger Ltda Pastello 17 fast food

Trident Participacoes Good Good 15 fast food

Brunella Confeitaria e Afins SA Brunella 15 fast food

China in Box Ltda Gendai 14 fast food

La Buca Romana Ltda La Buca Romana 14 restaurant

Nono Miquele Ltda Nono Miquele 14 restaurant

Expresso Pao de Queijo Ltda Expresso Pao de Queijo 14 café

LFC Jet Chicken Alimentos Ltda Jet Chicken 13 fast food

Serendip Ltda Lig-Lig 12 home delivery

Viena Delicatessen Ltda Viena Delicatessen 12 restaurant

Domino\'s Pizza Inc Domino\'s Pizza 12 home delivery

Pastel & Amor Ltda Pastel & Amor 11 fast food

P&C Cia P&C 11 fast food

Pastel do Roberto Ltda Pastel do Roberto 11 fast food

Outback Steakhouse Inc Outback Steakhouse 10 restaurant

Martins & Costa SA Ofner 10 fast food

Almanara Ltda Almanara 9 restaurant

Freddissimo Gelateria Ltda Freddissimo 9 fast food

Micheluccio Ltda Micheluccio 8 restaurant

Pizzaria Mangabeiras Ltda Pizzaria Mangabeiras 8 restaurant

**Brand owner Brand outlets sub-sector**

Yamashita Comércio de Alimentos Ltda Flying Sushi 8 fast food

Ligue Pizza 1 Ltda Ligue Pizza 1 8 home delivery

Frando Assado Ltda Frango Assado 7 fast food

Viena Delicatessen Ltda Rascal 5 restaurant

Carlson Cos Inc TGI Friday\'s 5 restaurant

CoolBrands International Inc I Can\'t Believe It\'s Yogurt 4 fast food

General Mills Inc Häagen-Dazs 3 fast food

Source: Euromonitor 2005

# III. COMPETITION

Prices of imported goods are high compared to domestic goods. Freight
cost, exchange rate and taxes are the main constraint for U.S.
exporters. Adding to these obstacles, European eating habits are well
known due to traditional/cultural ties, which gives their exporters a
certain advantage. American companies can benefit from the current
dollar devaluation vis-à-vis the Euro.

# IV. BEST PRODUCT PROSPECTS

Changes in lifestyle, such as increaasing participation of women in the
workforce, increased urbanisation and time pressures will foster
foodservice growth in the coming years. According to trade information,
foodservice growth should reach an annual average of 2.0%.

Consumer demands, progressive modernization and globalization are likely
to open new challenges to the sector. HRI companies and suppliers will
need flexibility, good marketing strategies, improvement in quality
standards and customer service.

Subsectors still not totally explored are: up scale bakeries and cafes,
asian food, casual dining restaurants and natural/vegetarian restaurants
Demand for healthy food in restaurants has been limited; however, there
is a growing trend among more affluent consumers to select healthier
menu choices.

## A. Products Present in the Market Which Have Good Sales Potential

The Brazilian food processing industry is paying more attention to the
foodservice sector in the last few years. Several specific products to
the sector were launched in the market. Those new products are mainly
frozen products, long shelf life and/or proper size/portion
read-to-prepare.

## B. Products not Present in Significant Quantities but Which Have Good Sales Potential

When targeting the Brazilian market, U.S. firms may consider that
potential products used as:

-   **Semi-processed ingredients** -- should provide benefits for
    large-scale producers; have acceptable quality throughout & extended
    shelf life.

-   **Ready-to-eat products** - more emphasis should be given to
    sophisticated and specialty items such as ethnic cousin.

## C. Products not Present Because They Face Significant Barriers

Except for poultry meat and products, other animal origin products
(beef, pork, seafood, and dairy) are allowed into the Brazilian market.
The producing plant must be inspected and approved by the Brazilian
Animal Products Origin Inspection Service (DIPOA). Unprocessed products
of plant origin (fruits, seeds, grains) can be exported to Brazil after
a pest risk analysis of the product is completed by the Brazilian Plant
Health and Inspection Service (DDIV), and if accompanied by
USDA/APHIS/PPQ phytosanitary certificate.

For additional information on regulations regarding imports of
agricultural and food products from the United States, please see \"Food
and Agricultural Import Regulations and Standards (FAIRS)\" report,
number BR5619, dated July 7, 2005, at
[www.usdabrazil.org.br](http://www.usdabrazil.org.br/) or
[www.fas.usda.gov](http://www.fas.usda.gov/).

# V. POST CONTACT AND FURTHER INFORMATION

+-----------------------------------+-----------------------------------+
| **U.S. Agricultural Trade         | **Office of Agricultural          |
| Office**                          | Affairs**                         |
|                                   |                                   |
| AMCONGEN, São Paulo               | AMERICAN EMBASSY                  |
|                                   |                                   |
| Unit 3502                         | Unit 3500                         |
|                                   |                                   |
| APO AA 34030-3502                 | APO AA 34030-3500                 |
|                                   |                                   |
| Rua Henri Dunant, 700             | Av. das Nações, lote 03           |
|                                   |                                   |
| 04709-110 São Paulo, SP           | 70403-900 Brasilia, DF            |
|                                   |                                   |
| Phone: (55 11) 5186-7400          | Phone: (55 61) 3312-7101          |
|                                   |                                   |
| Fax: (55 11) 5186-7499            | Fax: (55 61) 3312-7659            |
|                                   |                                   |
| E-mail: ATOSaoPaulo@usda.gov      | E-mail: <agbrasilia@usda.gov>     |
+-----------------------------------+-----------------------------------+

USDA Brazil Home Page:

www.usdabrazil.org.br

To obtain a copy of Brazilian importer lists, to be included in the U.S.
Suppliers List or for other USDA services available to U.S. food and
beverage exporters, please contact:

**Processed Products Division**

**Foreign Agricultural Service**

U.S. Department of Agriculture

1400 Independence Ave., SW

Washington, DC 20250

Phone: (202) 690-3576; Fax: (202) 690-0193

E-mail: AGXDIV@fas.usda.gov

Home Page: www.fas.usda.gov

Other sources of information include:

## A. Brazilian Associations

**ABIA -- Brazilian Food Processors' Association**

Av. Brigadeiro Faria Lima, 1478 - 11° and.

01451-913 Sao Paulo, SP, Brazil

Phone: (55-11) 3030-1353

Fax: (55-11) 3814-6688

E-mail: abia@uol.com.br

Home Page: www.abia.org.br

**ABRESI -- Brazilian Association of Gastronomy, Hospitality and
Turism**

Largo do Arouche, 290 - 9º andar - Vila Buarque

01219-010 São Paulo SP

Phone: (55 11) 3327-2082

Fax: (55 11) 3224-0228

Email: abresi@abresi.com.br

Home Page: www.abresi.com.br

**ABRASEL -- Brazilian Bars and Restaurant Association**

R.Itápolis,1468 - Pacaembu

01245-000 São Paulo SP

Phone: (55 11) 3663-6391

Fax: (55 11) 3663-1872

Email: secretariasp@abrasel.com.br

Home Page: www.abrasel.com.br

**ABERC -- Brazilian Institutional Catering Association**

Rua Estela, 515 -- Bloco B - cj. 62 - Paraiso

04011-904 São Paulo SP

Phone: (55 11) 5573-9835

Fax: (55 11) 5571-5542

Email: aberc@aberc.com.br

Home Page: www.aberc.com.br

## B. Specialized Publications

**Revista Gula**

Rua Helena, 260 - 8º andar - Vila Olímpia

04552-050 São Paulo SP

Tel.: (55 11) 3049 3361

Email: publicidade@edpeixes.com.br

Home Page: www.gula.com.br

**Basilico**

Basilico Internet Editora

04551-080 São Paulo SP

Rua São Tomé 119 10º andar conj. 105

Tel.: (55 11) 3044-5108

Email: comercio@basilico.com.br

Home Page: www.basilico.com.br

## C. Trade Shows

**GOURMET &CIA**

July 25 - 29, 2006

Venue: Centro de Exposições de Curitiba - Parque Barigui -- Curitiba, PR

Diretriz Feiras e Eventos Ltda

Rodovia do Café -- KM Zero -- BR 277 Barigui 82.010 480 - Curitiba - PR

Tel.: (5541) 335.3377

Fax: (5541) 335.3377

E-mail: diretriz@diretriz.com.br

Web site: www.diretriz.com.br

Gourmet & Cia - 6th South Brazilian Gastronomy Fair. Presents
technological developments to the food industry and promotes the market
for high-level gastronomy to suppliers and the public in general.
Speeches with wine and sparkling wine experts, workshops with some of
the main chefs in Brazil, professionally decorated tables aimed at
connecting companies, professionals and consumers.

**EQUIPOTEL 2006**

September 12 -- 15, 2006

Venue: Pavilhão de Exposições do Parque Anhembi -- São Paulo, SP

EQUIPOTEL - Feiras, Edições e Promoções Ltda.

Rua Afonso Celso, 797

04119-060 SÃO PAULO SP

Tel: (55-11) 5574-5166

Fax: (55-11) 5549-5043

E-mail: equipotel@equipotel.com.br

Web site: www.equipotel.com.br

This international trade show is dedicated to the hotel, restaurant and
institutional sector. Open only to sector professionals.

**BOA MESA EXPOGOURMET 2006**

September 26 -30, 2006

Venue: International Trade Mart - SÃO PAULO

Jatobá Eventos S.A.

Av. Brigadeiro Faria Lima, 1461, cj. 54

01407-000 - SÃO PAULO - SP

Tel: (55-11) 3819-7955

Fax: (55-11) 3097-0565

Email: boamesa@boamesa.com.br

Web site: www.boamesa.com.br

[]{#_D.__Foodservice .anchor}This is an annual trade show for high-end
food and beverages, equipment and services for the HRI sector. Although
this is a small show (approximately 155 exhibitors and 39.000 visitors),
it has high opinion-maker potential, gathering together as it does
Brazil\'s top chefs and introducing them to new trends, products and
cooking techniques through classes, tasting, and exhibits. Open to the
general public.