Required Report - public distribution

**Date:** 10/9/2003

**GAIN Report Number:** MX3323

MX3323

**Mexico**

**Promotion Opportunities**

**Annual**

**2003**

**Approved by:**

![](media/image1.wmf)Bruce Zanin

ATO Mexico City

**Prepared by:**

Rosie Rivera

**Report Highlights:**

Mexico provides good opportunities for U.S. exporters; \$7.7 billion in
U.S. agricultural, fish and forestry products were sold in 2002. The
following report provides information on trade shows and other events
where exporters can showcase their products.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Mexico ATO \[MX2\]

\[MX\]

## Section I. Trade Shows

## EXPO GOLOSINAS 2004

# When: January 21-23, 2004

**Where:** World Trade Center Veracruz, Boca del Rio, Veracruz (Mexico)

**Organizer**: Grupo GEFECC, S.A. de C.V.

**Contact:** Graciela Diaz Serrano, President, Grupo GEFECC, S.A. de
C.V.

**Tel:** (011-52-55) 5564-7040; 5564-7068

**Fax:** (011-52-55) 5564-7040; 5564-7068

**Show Type:** Mexico's largest candy & snack trade show.

**[MAGNA EXPOSICION MUEBLERA - PROMUEBLE 2004]{.underline}**

**When:** January 22-26, 2004

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Contact:** Luis Zertuche, Director, American Hardwood Export
Council-Mexico

**Tel:** (011-52-55) 5282-0909

**Fax:** (011-52-55) 5282-0918

**Email:** luiszertuche@infosel.net.mx

**Show Type:** Trade show targeting furniture manufacturers &
distributors.

## EXPO AGRO SINALOA

**When:** January 29 to February 01, 2004

**Where:** Culiacan, Sinaloa, Mexico

**Contact:** Eduardo Lozano, Martha Pineda, U.S. Agricultural Trade
Office (ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** Livestock and agricultural products exposition,
(recommended for livestock genetics and planting seeds). ATO-Monterrey
will have an information booth and will participate in conferences
giving information on core services.

**[ANTAD 2004]{.underline}**

**When:** March 13-15, 2004

**Where:** Expo Guadalajara, Guadalajara, Mexico

**Organizer:** Asociación Nacional de Tiendas de Autoservicio (ANTAD)

**Contact:** Carlos Zertuche, U.S. Agricultural Trade Office
(ATO)-Mexico City

**Tel:** (011-52-55) 5280-5291; Ext. 1004

**Fax:** (011-52-55) 5281-6093

**Email:** carlos.zertuche@usda.gov

**Show Type:** Mexico's largest retail and supermarket show. This is the
sixth year ATO Mexico City will be organizing a U.S. pavilion at the
show.

**[AGROBAJA]{.underline}**

**When:** March 2004 (Dates to be determined)

**Where:** Campo Experimental, Mexicali Baja California Norte

Organizers: Patronato de Exposiciones Agropecuarias de Baja California,
A.C.

**Contact:** Rocio Saldaña Martinez, (AGROBAJA)

**Tel:** (011-52 686) 5921-186

**Fax:** (011-52 686) 5921-186 Ext. 102

**Email:** anarocios@agrobaja.com

**Show Type:** Largest farm and exotic food show in Northern Mexico.
U.S. Agricultural Trade Office (ATO)-Monterrey will have an information
booth, and will participate in an agribusiness conference providing
information on core services.

## EXPO DULCES Y BOTANAS

**When:** April 21-23, 2004

**Where:** Monterrey, N.L., Mexico

**Contact:** Eduardo Lozano, Martha Pineda, U.S. Agricultural Trade
Office (ATO)

Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov / martha.pineda@usda.gov

**Show Type:** This is the second year of the Second Snack Food and
Candy Expo. U.S. Agricultural Trade Office (ATO)-Monterrey will have an
information booth at the show.

**[EXPO ALIMENTOS 2004]{.underline}**

**When:** April 28-30, 2004

**Where:** Cintermex Exposition Center, Monterrey Mexico

**Organizer:** APEX (Asociacion Promotora de Exposiciones, A.C.)

**Contact:** Lic. Anylu Hernandez Siguenza

**Tel:** (011‑52‑81) 8369-6660 /64 /65

**Fax:** (011‑52‑81) 8369-6732

**Email:** anyapex@cintermex.com.mx

**Show type:** Northern Mexico's largest annual show for processed
foods.

**[ALIMENTARIA 2004]{.underline}**

**When:** June 9-11, 2004

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Organizer**: EJ. Krause de Mexico

**Contact:** Rebeca Vargas, EJ. Krause de Mexico

**Tel:** (011-52-55) 5523-8426

**Email**: rvargas@ejkrause.com

**Show Type:** The only trade show in Mexico dedicated entirely to food
and beverages. ATO-Mexico City will have an information booth at the
show.

**[EXPHOTEL 2004]{.underline}**

**When:** June 9-11, 2004

**Where:** Convention Center, Cancun, Mexico

**Contact:** Lourdes Guzman, U.S. Agricultural Trade Office (ATO)‑Mexico
City

**Tel:** (011‑52‑55) 5280-5291; 5281-6588 Ext. 1005; 5080-2000 Ext. 4787

**Fax:** (011‑52‑55) 5281-6093

**Email:** lourdes.guzman@usda.gov

**Show Type:** Mexico\'s largest hotel, restaurant and hospitality
industry show for the Caribbean region. This is the fifth consecutive
year that ATO Mexico City is organizing a U.S. Pavilion within the show.

## EXPO LACTEOS, 2004

# When: June 16-18, 2004

**Where:** Expo Guadalajara, Guadalajara, Jal.

**Organizer**: Grupo GEFECC, S.A. de C.V.

**Contact:** Graciela Diaz Serrano, President, Grupo GEFECC, S.A. de
C.V.

**Tel:** (011-52-55) 5564-7040; 5564-7068

**Fax:** (011-52-55) 5564-7040; 5564-7068

**Show Type:** Trade show dedicated to the dairy industry, including:
international machinery and equipment, raw materials, services and
consumable dairy products

**[AMPIMM 2004]{.underline}**

**When:** July 23-26, 2004

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Contact:** Luis Zertuche, Director, American Hardwood Export
Council-Mexico

**Tel:** (011-52-55) 5282-0909

**Fax:** (011-52-55) 5282-0918

**Email:** luiszertuche@infosel.net.mx

**Show Type:** Trade show targeting all furniture providers &
manufacturers.

**[CONFITEXPO 2004]{.underline}**

**When:** August 3-6, 2004

**Where:** Expo Guadalajara-Convention Center,Guadalajara, Mexico

**Organizer:** Grupo GEFECC, S.A. de C.V.

**Contact:** Graciela Diaz Serrano, President, Grupo GEFECC, S.A. de
C.V.

**Tel:** (011-52-55) 5564-7040; 5564-7068

**Fax:** (011-52-55) 5564-7040; 5564-7068

**Email:** gefemani@iwm.com.mx

**Show Type:** International Candy Trade Show, Candy Confectioners and
Suppliers

**[MEXIPAN]{.underline}**

**When:** September 1-3, 2004

**Organizer**: Camara Nacional De La Industria Panificadora

**Where:** World Trade Center, Mexico City, Mexico

**Contact:** Lic. Olga Espinoza

**Tel:** (011-52-55) 5578-9277

**Fax**: (011-52- 55) 5761-8740

**Show Type:** Trade show in Mexico dedicated to bakery products.

**[EXI-MUEBLE/PROVIMUEBLE]{.underline}**

**When:** September 9-12, 2004

**Where:** Cintermex Exposition Center, Monterrey Mexico

**Organizer**: Asociacion de Fabricantes de Muebles de Nuevo Leon

**Contact:** Honorio Garza Villareal

**Tel:** (011-52-81) 8369-6435; 8369-6536

**Fax:** (011-52-81) 8369-6437

**Show Type:** Trade show for construction industry suppliers.

### Email: hgarza@afamnl.com.mx

**[ABASTUR 2004]{.underline}**

**When:** September 30, October 1-2, 2004

**Where:** Centro Banamex, formerly known as Centro de Exposiciones y
Convenciones Las Americas, Hipodromo de Las Americas, Mexico City

**Contact:** Lourdes Guzman, U.S. Agricultural Trade Office (ATO)‑Mexico
City

**Tel:** (011‑52‑55) 5280-5291; 5281-6588 Ext. 1005; 5080-2000 Ext. 4787

**Fax:** (011‑52‑55) 5281-6093

**Email:** lourdes.guzman@usda.gov

**Show Type:** Mexico\'s largest hotel, restaurant and hospitality
industry show for the Mexico City metropolitan area. This is the fifth
year that the ATO Mexico City is organizing a US Pavilion within the
show.

## ALIMENTEC

## When: October 2-4, 2004

**Where:** Expo Guadalajara-Convention Center,Guadalajara, Mexico

**Organizer:** Grupo Industrial ELVOD

**Contact:** Fernando Morales

**Tel:** (011-52-55) 5353-0846; 5353-6868

**Fax:** (011-52-55) 5353-0669

**Email:** fdomoraleselvod@infosel.net.mx

**Show Type:** A relatively new show, in its second year, dedicated to
machinery and equipment, raw materials, industrial food services and
bottled beverages.

## EXPO ALIMENTAB 

**When:** October 23-25, 2004

**Where:** Chihuahua, México

**Contact:** Eduardo Lozano / Martha Pineda

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** [eduardo.lozano@usda.gov /
martha.pineda@usda.gov](mailto:eduardo.lozano@usda.govmartha.pineda@usda.gov)

**Show Type:** Major food industry Expo in Northern Mexico for the
retail and HRI sectors. ATO-Monterrey will have an information booth and
will participate in business encounter seminars and conferences giving
information on core services.

### 

### 

### Section II. Retail In-Store Promotions

**[NORTHERN REGION-WIDE INSTORE PROMOTION]{.underline}**

**When:** April 2004 (Dates to be determined)

**Where:** Northern Mexico

**Contact:** Eduardo Lozano, U.S. Agricultural Trade Office
(ATO)-Monterrey

**Tel:** (011-52-81) 8333-5289 Ext. 3

**Fax:** (011-52-81) 8333-1248

**Email:** eduardo.lozano@usda.gov

**Promotion Type:** In-store promotion in all outlets of a large retail
supermarket chain in Northern Mexico

### Section III. Hotel, Restaurant, Institutional (HRI) Promotions

**[RESTAURANT PROMOTION]{.underline}**

**When:** Fall 2004

**Where:** Mexico City, Mexico

**Contact:** Lourdes Guzman, U.S. Agricultural Trade Office (ATO)‑Mexico
City

**Tel:** (011‑52‑55) 5280-5291; 5281-6588 Ext. 1005; 5080-2000 Ext. 4787

**Fax:** (011‑52‑55) 5281-6093

**Email:** lourdes.guzman@usda.gov

**Promotion Type:** Food Festival in a major family-style restaurant
chain in Mexico.

**Section IV. ATO Contact Information**

If you would like to learn more about what services the U.S.
Agricultural Offices (ATO) in Mexico can provide, please contact us. Our
email, telephone and facsimile numbers are listed below. We look forward
to working with you to promote exports of U.S. agricultural products to
Mexico.

**U.S. Agricultural Trade Office, Mexico City, Mexico**

Bruce Zanin, Director

Jaime Balmes 8-201

Colonia Polanco

11510 Mexico, D.F.

Tel: (011-5255) 5280-5291; 5281-6586

Fax: (011-5255) 5281-6093

Email: atomexico@fas.usda.gov

Website: www.fas-la.com/mexico

**U.S. Agricultural Trade Office, Monterrey, Mexico**

Dan Martinez, Director

Oficinas en el Parque Torre II

Blvd. Diaz Ordaz No. 140, Piso 7

Col. Santa Maria, 64650

Monterrey, Nuevo Leon

Tel: (011-5281) 8333-5289

Fax: (011-5281) 8333-1248

Email: atomonterrey@fas.usda.gov