Required Report - public distribution

**Date:** 9/23/2004

**GAIN Report Number:** IT4023

IT4023

**Italy**

**Promotion Opportunities**

**Italian Trade Shows and Export Promotion Opportunities 2005**

**2004**

**Approved by:**

![](media/image1.wmf)Geoffrey Wiggin

U.S. Embassy

**Prepared by:**

Dana Biasetti

**Report Highlights:**

This report provides details of trade shows for 2004-2006, and other
marketing opportunities and events that USDA FAS Italy is planning on
organizing in support of U.S. companies in the agro-food sectors
interested in entering or increasing sales within the Italian market.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Rome \[IT2\]

\[IT\]

Table of Contents

[SECTION I. REPORT HIGHLIGHTS AND DISCLAIMER
3](#section-i.-report-highlights-and-disclaimer)

[SECTION II. LISTING OF ITALIAN TRADE SHOWS FOR 2004-2006 IN
ALPHABETICAL ORDER BY LOCATION
3](#section-ii.-listing-of-italian-trade-shows-for-2004-2006-in-alphabetical-order-by-location)

[SECTION III. Other Promotional Activities
12](#section-iii.-other-promotional-activities)

[SECTION IV. Contact Information 13](#section-iv.-contact-information)

#  

# SECTION I. REPORT HIGHLIGHTS AND DISCLAIMER

The promotional activities listed are provided for informational
purposes only. No endorsement should be implied unless specifically
stated. Terms and conditions of participation are the responsibility of
the activity organizer. The views regarding the trade shows expressed in
this report are intended to illustrate the general effectiveness of
participation for U.S. companies. It must be noted that there will
always be exceptions depending on the product in question.

Following is a listing of major Italian trade shows for 2004-2006. The
purpose of this listing is to inform U.S. companies in the agricultural,
fishery and forest product sectors of potential export opportunities to
Italy, and upcoming trade events. Please note that dates are subject to
change during the course of the year. Please contact the show organizer
directly for further information.

# SECTION II. LISTING OF ITALIAN TRADE SHOWS FOR 2004-2006 IN ALPHABETICAL ORDER BY LOCATION

######## BOLOGNA

**Bologna Fiere**

Piazza Costituzione 6

40128 Bologna - Italy

Tel. (011) (39) 051 282111

Fax: (011) (39) 051 282332

www.bolognafiere.it

*Name of Event:*
[**LINEAPELLE**](http://www.eventseye.com/fairs/trade_fair_event_3741.html)\
*Type of Show:* International Exhibition of Leathers, Accessories,
Components,

> Synthetic Products and Models for Footwear, Leather Goods, Leatherwear
> and Furnishings

*Frequency:* twice a year\
*Date:* October 25-27, 2005

> www.lineapelle-fair.it

*Name of Event:* **QUADRUM SACA**\
*Type of Show:* Exhibition of Moldings, Frames, Accessories,
Technologies, Graphics\
*Frequency:* once a year\
*Date:* February 17-20, 2005

> www.quadrumsaca.com

*Name of Event*:  **SAIE\
***Type of Show:* International Building Exhibition\
*Frequency:* once a year\
*Date:* October 12-16, 2005

> www.saie.bolognafiere.it

*Name of Event:*
[**SAIEDUE**](http://www.eventseye.com/fairs/trade_fair_event_3746.html)\
*Type of Show:* International Exhibition on Interior Architecture,
Building Renewal

Technologies and Finishing\
*Frequency:* once a year\
*Date:* March 16-20, 2005

> www.saidue.it

*Name of Event: * [**ZOOMARK
INTERNATIONAL**](http://www.eventseye.com/fairs/trade_fair_event_3750.html)\
*Type of Show:* International Exhibition of Products and Accessories for
Pets\
*Frequency:* every 2 years\
*Date:* May 5-8, 2005

> www.zoomark.it

The U.S. Department of Agriculture\'s Foreign Agricultural Service in
Italy and the U.S. Department of Commerce\'s Foreign Commercial Service
are organizing the U.S. Pavilion at Zoomark 2005.

In the past, our U.S. Pavilions at Zoomark have always provided an
excellent and low-cost opportunity for U.S. exhibitors to crack the
lucrative Italian and European market for pet food and supplies. 
Zoomark International 2005 is a not-to-be-missed platform for networking
with old and new partners and testing directly the impact your products
and marketing strategies have on the over 20 thousand qualified buyers
coming from all parts of the world to attend the show.  At Zoomark 2005
we will be offering not only a turnkey booth, but also a full package of
market-entry services including updated electronic lists of
distributors, agents and buyers in the pet sector, that will be granted
ONLY to the U.S. exhibitors at Zoomark 2005.  

Deadline for registration is December 10th, 2004. 

To find out more about the U.S. Pavilion at Zoomark 2005, please visit
the website: http://www.buyusa.gov/italy/en/zoo2005.html

######## BOLZANO

**Fiera Bolzano Spa**

Piazza Fiera 1,

39100 Bolzano - Italy

Tel: (011) (39) (0471) 516000

Fax: (011) (39) (0471) 516111

www.fierabolzano.it

*Name of Event: *
[**BAUSCHAU**](http://www.eventseye.com/fairs/trade_fair_event_6288.html)\
*Type of Show:* Trade Show for Building and Construction\
*Frequency:* every 2 years[\
]{.underline}Date: February 25-28, 2005

> [www.fierabolzano.it/bauschau2005/index.html](http://www.fierabolzano.it/bauschau2005/index.html)

*Name of Event: * [**HOTEL
BOLZANO**](http://www.eventseye.com/fairs/trade_fair_event_6286.html)\
*Type of Show:* International Trade Show for Hotels, Bars and
Restaurants\
*Frequency:* once a year\
*Date:* October 25-28, 2005

www.fierabolzano.it/hotel2004/index.html

*Name of Event: *
[**INTERPOMA**](http://www.eventseye.com/fairs/trade_fair_event_6287.html)\
*Type of Show:* International Trade Show for Apple Growing, Storage and
Marketing\
*Frequency:* once a year\
*Date:* November 10-12, 2004

[www.fierabolzano.it/interpoma2004](http://www.fierabolzano.it/interpoma2004)

######## CESENA

**AGRI CESENA S.p.A.**\
Via Dismano 3845,

47020 Pievesestina di Cesena (FC) - Italy

Tel: (011) (39) 547 317435

Fax: (011) (39) 547 318431\
www.agricesena.it

*Name of Event: *
[**MACFRUT**](http://www.eventseye.com/fairs/trade_fair_event_4750.html)\
*Type of Show:* International Exhibition of Plants, Technologies and
Services for the

Production, Conditioning, Marketing and Transport of Fruit and

Vegetables\
*Frequency:* once a year\
*Date:* May 5-8, 2005

> www.macfrut.com

*Name of Event: *
[**ORTOMAC**](http://www.eventseye.com/fairs/trade_fair_event_4752.html)\
*Type of Show:* Horticultural, Seeds and Strawberries Exhibition\
*Frequency:* once a year\
*Date:* January 20-22, 2005

> www.ortomac.it

######## GENOA

**Fiera di Genova**\
Piazzale J.F. Kennedy,1\
16129 Genoa - Italy\
Tel: (011) (39) 010 53911\
Fax: (011) (39) 010 5391270\
www.fiera.ge.it

*Name of Event: * [**SAPORE DI
MARE**](http://www.eventseye.com/fairs/trade_fair_event_4660.html)\
*Type of Show:* Sea Fishing Exhibition\
*Frequency:* once a year\
*Date:* June 4-7, 2005

> www.fiera.ge.it/saporedimare/index

*Name of Event: *
[**TECNHOTEL**](http://www.eventseye.com/fairs/trade_fair_event_4263.html)\
*Type of Show:* International Hospitality Show\
*Frequency:* once a year\
*Date:* November 13-16, 2004

> www.tecnhotel-online.it

######## GORIZIA

**Azienda Fiere Gorizia**\
v. della Barca, 15\
34170 - Gorizia - Italy\
Phone +39.0481.520430\
Fax +39.0481.520279\
www.goriziafiere.it

*Name of Event: *
[**MITTELMODA**](http://www.eventseye.com/fairs/trade_fair_event_6295.html)\
*Type of Show:* International Contest for Young Fashion Designers\
*Frequency:* once a year\
*Date:* September 9-10, 2005

> www.goriziafiere.it

######## MILAN

Fiera Milano Spa

Piazzale Giulio Cesare

20145 Milan - Italy\
Tel: (011) (39) 02 49971 \
Fax: (011) (39) 02 4997 7963

www.fieramilano.com

*Name of Event: *
[**MIFUR**](http://www.eventseye.com/fairs/trade_fair_event_1857.html)\
*Type of Show:* International Leather & Furs Exhibition\
*Frequency:* once a year\
*Date:* March 16-20, 2005

> www.mifur.com

*Name of Event: *
[**MIPEL**](http://www.eventseye.com/fairs/trade_fair_event_1881.html)\
*Type of Show:* International Leather Goods Market\
*Frequency:* twice a year\
*Date:* March 19-22, 2005

> www.mipel.com

*Name of Event: *
[**MIWINE**](http://www.eventseye.com/fairs/trade_fair_event_5099.html)\
*Type of Show:* Professional Exhibition of Wine and Distillates\
*Frequency:* every 2 years\
*Date:* 2006 tbd

> www.miwine.it

*Name of Event: * [**MODA IN - TESSUTO &
ACCESSORI**](http://www.eventseye.com/fairs/trade_fair_event_1903.html)\
*Type of Show:* Textile Proposals\
*Frequency:* twice a year\
*Date:* February 28 -- March 2, 2005

> www.modain.it

*Name of Event: * [**SALONE DEL COMPLEMENTO
D\'ARREDO**](http://www.eventseye.com/fairs/trade_fair_event_2374.html)\
*Type of Show:* Furnishing Accessories Exhibition\
*Frequency:* once a year\
*Date:* April 13-18, 2005

> www.cosmit.it

*Name of Event: * [**SALONE INTERNAZIONALE DEL
MOBILE**](http://www.eventseye.com/fairs/trade_fair_event_2373.html)\
*Type of Show:* Design Furniture Fair\
*Frequency:* once a year\
*Date:* April 13-18, 2005

> www.cosmit.it

*Name of Event:* **SASMIL** *\
Type of Show:* International Exhibition of Accessories and Semi-finished
Products for

> the Furniture, Upholstered Furniture and the Woodworking Industry

*Frequency:* every 2 years\
*Date:* 2006 tbd

> www.cosmit.it

*Name of Event:* **XYLEXPO**\
*Type of Show:* International Biennial Wood Working Machinery and
Accessories

> Exhibition

*Frequency:* every 2 years\
*Date:* 2006 tbd

> www.xylexpo.com

######## PADUA

**Padova Fiere Spa**

Via N. Tommaseo 59,

35131 Padua-- Italy

Tel: (011) (39) 049 840111

Fax: (011) (39) 049 840532

www.padovafiere.it

*Name of Event: * [**FLORMART -
MIFLOR**](http://www.eventseye.com/fairs/trade_fair_event_1024.html)\
*Type of Show:* International Horticultural and Gardening Exhibition\
*Frequency:* twice a year\
*Date:* February 18-20, 2005

September 16-18, 2005

> www.flormart.it

*Name of Event: *
[**SIE**](http://www.eventseye.com/fairs/trade_fair_event_2916.html)\
*Type of Show:* Industrial Buildings and Project Studies Exhibition\
*Frequency:* every 2 years\
*Date:* 2006 tbd

www.padovafiere.it

*Name of Event: *
[**TECNOHORTUS**](http://www.eventseye.com/fairs/trade_fair_event_5218.html)\
*Type of Show:* Professional Horticulture Exhibition\
*Frequency:* once a year\
*Date:* December 2-4, 2005

> [www.tecnohortus.it](http://www.tecnohortus.it/)

######## 

######## 

######## PARMA

**Fiera di Parma**

Via Rizzi 67/a

43031 Parma -- Italy

Tel: (011) (39) 0521 9961

Fax: (011) (39) 0521 996270

www.fiere.parma.it

*Name of Event: *
[**CIBUS**](http://www.eventseye.com/fairs/trade_fair_event_3230.html)\
*Type of Show:* International Food Exhibition\
*Frequency:* every 2 years

Date: 2006 tbd

> www.cibus.fiereparma.it

*Name of Event: * [**DOLCE
ITALIA**](http://www.eventseye.com/fairs/trade_fair_event_3231.html)\
*Type of Show:* Confectionery Exhibition\
*Frequency:* every 2 years\
*Date:* 2006 tbd

> www.cibus.fiereparma.it

+-----------------------------------------------------------------------+
| ######## PORDENONE                                                    |
+-----------------------------------------------------------------------+

Pordenone Fiere

V.le Treviso 1

33170 Pordenone -- Italy

Tel: (011)(39) 0434 232111

Fax: (011)(39) 0434 570415

www.fierapordenone.it

*Name of Event: *
[**EDILEST**](http://www.eventseye.com/fairs/trade_fair_event_5059.html)\
*Type of Show:* Exhibition of Building Technologies and Materials.
Building Restoration

> and Maintenance

*Frequency:* once a year\
*Date:* September 10-18, 2005

> www.fierapordenone.it

*Name of Event: *
[**MOBILIA**](http://www.eventseye.com/fairs/trade_fair_event_5060.html)

*Type of Show:* Exhibition of Interior Design, Furniture, Lighting\
*Frequency:* once a year\
*Date:* September 10-18, 2005

> www.fierapordenone.it

*Name of Event: *
[**SASLE**](http://www.eventseye.com/fairs/trade_fair_event_5052.html)\
*Type of Show:* Exhibition of Semi Finished Products in Wood for the
Furniture Industry\
*Frequency:* every 2 years\
*Date:* February 2005 tbd

> www.fierapordenone.it

######### **RIMINI**

**Rimini Fiera S.p.A**.

Via Emilia 155,

47900 Rimini -- Italy

Tel: (011) (39) 0541 744.476\
Fax: (011) (39) 0541 744.751

www.fierarimini.it

*Name of Event: * [**MEDITERRANEAN SEAFOOD
EXHIBITION**](http://www.eventseye.com/fairs/trade_fair_event_3056.html)\
*Type of Show:* Show of Mediterranean Seafood and Processing Technology\
*Frequency:* once a year\
*Date:* February 5-8, 2005

> www.medseafood.com

The Mediterranean Seafood Exhibition at Rimini is an international trade
show for the seafood and fish sector. ASMI has participated in this show
for the past three years, and plans to have a generic Alaska booth in
2005. The U.S. Department of Agriculture\'s Foreign Agricultural Service
in Italy plans to work with ASMI, Food Export USA, and SUSTA, to recruit
U.S. companies to participate at the show.

Seafood consumption in Italy has been rising steadily over the last
decade. There is an increasing demand for value-added seafood products
that are convenient and easy to prepare. 65 percent of seafood
consumption in Italy is consumed by the HRIFP sector. U.S. wild salmon
has established a niche for itself in the Italian market, positioning
itself as the highest quality smoked salmon available. The main
varieties presently exported to the Italian market are the Alaska
sockeye and Coho salmon.

However, there are many other opportunities for U.S. products such as
cod, lobster, surimi, tuna, crab and shrimp. FAS Italy expects to raise
awareness on the quality and diversity of U.S. products, and increase
U.S. seafood sales in Italy and Europe as a result of participating in
the trade show.

*Name of Event: *
[**MIA**](http://www.eventseye.com/fairs/trade_fair_event_3055.html)\
*Type of Show:* International Food Show\
*Frequency:* once a year\
*Date:* February 5-8, 2005

> www.miafiera.it

*Name of Event: * [**PIANETA
BIRRA**](http://www.eventseye.com/fairs/trade_fair_event_3180.html)\
*Type of Show:* International Exhibition of Beers & Beverages, Snacks,
Equipment

Fittings for Pubs and Pizza Parlors

*Frequency:* once a year\
*Date:* February 5-8, 2005

> www.pianetabirra.it

Pianeta Beer trade show in Rimini is an international beer and beverage
show. Last year's event had over 97,000 specialized visitors and 700
exhibitors. The exhibition, strictly reserved for trade members only
(wholesalers, distributors, importers, restaurateurs, venue owners, and
HRIFP professionals), is divided into thematic areas: beer, water, fruit
juices, wine, coffee and cocktails. The U.S. Department of
Agriculture\'s Foreign Agricultural Service in Italy plans to work with
AOB (Association of Brewers) and other Cooperators and U.S. beer
companies interested in exhibiting at the show, and will staff an
information booth to provide information at the show on U.S. beer
varieties; microbrew/craft beer to the trade. FAS Italy plans to help
U.S. exhibitors identify the appropriate importers, achieve distribution
for their product, and conduct business in the Italian market.

The objective for participation at the show is to educate the Italian
HRIFP trade about the variety and quality of U.S. microbrew/craft beers,
and provide them information on how to handle and serve this type of
product. According to AOB, the HRIFP trade frequently mishandles beer
imports (failure to maintain the cold chain), thereby failing to
maintain the products superior quality and value that is so unique to
the U.S. product.

*Name of Event: *
[**SIGEP**](http://www.eventseye.com/fairs/trade_fair_event_3179.html)\
*Type of Show:* International Exhibition for Artisan Production of
Ice-cream, Pastry,

> Confectionery and Bakery

*Frequency:* once a year\
*Date:* January 22-26, 2005

> www.sigep.it

######## TURIN

**Lingotto Fiere S.p.a.**\
Via Nizza 294

10126 Torino - Italy\
Tel: (011) (39) 011 6644111

Fax: (011) (39) 011 6646642

www.lingottofiere.it

*Name of Event: *
[**RESTRUCTURA**](http://www.eventseye.com/fairs/trade_fair_event_3268.html)\
*Type of Show:* Building and Restructuring Fair\
*Frequency:* once a year\
*Date:* November 25-29, 2004

> www.restuctrura.com

*Name of Event: * [**SALONE DEL
GUSTO**](http://www.eventseye.com/fairs/trade_fair_event_5757.html)\
*Type of Show:* Taste Show - Food Exhibition -- Slow Food\
*Frequency:* every 2 years\
*Date:* October 21-25, 2004

> www.slowfood.it

*Name of Event: * [**SALONE DEL
VINO**](http://www.eventseye.com/fairs/trade_fair_event_3269.html)\
*Type of Show:* Exhibition for Wine Professionals and Producers\
*Frequency:* once a year\
*Date:* November 14-17, 2004

> www.salonedelvino.com

######### **VERONA**

**Ente Autonomo per le Fiere di Verona**

Viale del lavoro 8

37135 Verona -- Italy

Tel: (011) (39) 045 8298111

Fax: (011) (39) 045 8298288

www.veronafiere.it

*Name of Event: * [**ABITARE IL
TEMPO**](http://www.eventseye.com/fairs/trade_fair_event_10.html)\
*Type of Show:* Manufacturers of Furniture and other related Interior
Decorating

Products

*Frequency:* once a year\
*Date:* September 15-19, 2005

> www.abitareiltempo.com

*Name of Event: * **AGRIFOOD**\
*Type of Show:* International Exhibition of Fresh Produce, Safety and
Typical

Agro-Foods

*Frequency:* every 2 years\
*Date:* March 3-6, 2005

> www.agrifoodweb.it

*Name of Event: *
[**FIERACAVALLI**](http://www.eventseye.com/fairs/trade_fair_event_988.html)\
*Type of Show:* International Horse Show & Exhibition of Equestrian
Activities and

Equipment

*Frequency:* once a year\
*Date:* November 4-7, 2004

November 3-6, 2005

> www.fieracavalli.com

*Name of Event: *
[**FIERAGRICOLA**](http://www.eventseye.com/fairs/trade_fair_event_989.html)\
*Type of Show:* International Agricultural and Animal Farming
Exhibition\
*Frequency:* once a year\
*Date:* March 2005 tbd

> www.fieragricola.com

*Name of Event: * **VINITALY**\
*Type of Show:* Wine & Spirits Trade Exhibition\
*Frequency:* once a year\
*Date:* April 7-11, 2005

> www.vinitaly.com

# SECTION III. Other Promotional Activities

# U.S. Food Service Promotion 

The U.S. Department of Agriculture\'s Foreign Agricultural Service in
Italy plans on working

with Cooperators and STRGs (who have expressed an interest in the
Italian market or already have planned MAP activities), on a U.S. Food
Service Promotion. Funds will be used to cover costs for the rental of a
location, invitation cards, mailing, hiring of a chef, and food and
beverage supplies. The pre-Christmas and spring periods may be the
optimal time in which to host this function.

The HRI Food Service in Italy offers opportunities for U.S. suppliers in
products such as fish and seafood, ethnic foods, dried fruits and nuts,
fruit juices and wine. The U.S. Food Service Promotion will provide FAS
Cooperators the opportunity to collectively reaffirm and reinforce
existing contacts, make new ones and introduce new products. With the
assistance of a renowned Chef, Post plans to effectively demonstrate the
use of U.S. products in Italian cuisine, and incorporate U.S. and world
recipes for the food service. This event will show the HRIFP Food
Service buyers the availability, variety of U.S. foods and beverages in
this market and demonstrate how these products can be used and adapted
to the Italian consumer tastes.

# Promotion of U.S. Dried Fruits & Nuts 

For this activity, the U.S. Department of Agriculture\'s Foreign
Agricultural Service in Italy plans to solicit participation of the
following Cooperators (all have expressed interest in the Italian market
in the current MAP export strategies): CMC Cranberry Marketing
Committee, CRAB Raisin Administrative Committee, CWC California Walnut
Commission, CPB California Prune Board, BLUEDIGW Blue Diamond
Growers/Almond Board of California and CPC California Pistachio
Commission.

In 2003 Italy imported from the U.S. more than 124 million USD in tree
nuts. The Italian demand for U.S. dried fruits and nuts is on the rise,
as the market is driven by the demand for high quality products. Not
only does Italy have an all year round strong tradition for aperitifs,
but there are over 28,000 bakeries and 20,000 confectionary shops
throughout Italy that use dried fruits and nuts in their everyday fresh
products. Post intends to organize a U.S. dried fruits and nuts
promotion for the RTFP and HRIFP sectors. Post will encourage the use of
U.S. dried fruits and nuts for snacking, in bakery, food manufacturing
and everyday healthy consumption. Aim is to educate the RTFP and HRIFP
sectors about the value-added benefits of U.S. dried fruits and nuts
through health benefit education. Post intends to increase product
awareness, product knowledge and availability, and expects to raise
awareness among buyers on the quality and diversity of U.S. products.

# 

# SECTION IV. Contact Information 

Should you need any further assistance or information pertaining to this
report, please contact:

Dana Biasetti

Marketing Specialist

Office of Agricultural Affairs,

American Embassy

Via Veneto 119,

Rome 00187, Italy

Tel: (011) (39) 06 4674 2396

Fax: (011) (39) 06 4788 7008

E-mail: agrome@usda.gov

> dana.biasetti@usda.gov

Website: www.usembassy.it/agtrade/