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> June 7, 2007

**[VIA CERTIFIED MAIL]{.underline}**

**[RETURN RECEIPT REQUESTED]{.underline}**

Target - Mission Valley

1288 Camino Del Rio N

San Diego, CA 92108

Target Corporation

1000 Nicollet Mall

Minneapolis, MN 55403

Attn: Timothy R. Baer

Executive Vice President and General Counsel

> Re: File No. EB-07-SD-161
>
> Citation No.: C20073294013

Dear Retailer:

This is an official **CITATION**, issued pursuant to Section 503(b)(5)
of the Communications Act of 1934, as amended ("Act"), 47 U.S.C. §
503(b)(5), to Target - Mission Valley and Target Corporation
(collectively "Target") for failure to provide appropriate Consumer
Alert disclosures on analog tuner only television receiving equipment in
violation of Section 15.117(k) of the Commission's Rules ("Rules"), 47
C.F.R. § 15.117(k). As explained below, future violations of the
Commission's rules in this regard may subject your company to monetary
forfeitures.

On June 6, 2007, the Enforcement Bureau's San Diego Office visited
Target - Mission Valley at 1288 Camino Del Rio N, San Diego, California,
and observed that Target did not have the proper Consumer Alert label
displayed on television equipment that contained an analog tuner but not
a digital tuner at the point of sale.

Section 15.117(k) of the Commission's Rules states:

+-----------------------------------------------------------------------+
| \(k\) The following requirements apply to all responsible parties, as |
| defined in §2.909 of this chapter, and any person that displays or    |
| offers for sale or rent television receiving equipment that is not    |
| capable of receiving, decoding and tuning digital signals.            |
|                                                                       |
| > \(1\) Such parties and persons shall place conspicuously and in     |
| > close proximity to such television broadcast receivers a sign       |
| > containing, in clear and conspicuous print, the Consumer Alert      |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size of type large enough to be clear, conspicuous and readily    |
| > legible, consistent with the dimensions of the equipment and the    |
| > label. The information may be printed on a transparent material and |
| > affixed to the screen, if the receiver includes a display, in a     |
| > manner that is removable by the consumer and does not obscure the   |
| > picture, or, if the receiver does not include a display, in a       |
| > prominent location on the device, such as on the top or front of    |
| > the device, when displayed for sale, or the information in this     |
| > format may be displayed separately immediately adjacent to each     |
| > television broadcast receiver offered for sale and clearly          |
| > associated with the analog-only model to which it pertains.         |
| >                                                                     |
| > \(2\) If such parties and persons display or offer for sale or rent |
| > such television broadcast receivers via direct mail, catalog, or    |
| > electronic means, they shall prominently display in close proximity |
| > to the images or descriptions of such television broadcast          |
| > receivers, in clear and conspicuous print, the Consumer Alert       |
| > disclosure text required by subparagraph (3). The text should be in |
| > a size large enough to be clear, conspicuous, and readily legible,  |
| > consistent with the dimensions of the advertisement or description. |
|                                                                       |
| \(3\) "CONSUMER ALERT                                                 |
|                                                                       |
| > This television receiver has only an analog broadcast tuner and     |
| > will require a converter box after February 17, 2009, to receive    |
| > over-the-air broadcasts with an antenna because of the Nation's     |
| > transition to digital broadcasting. Analog-only TVs should continue |
| > to work as before with cable and satellite TV services, gaming      |
| > consoles, VCRs, DVD players, and similar products. For more         |
| > information, call the Federal Communications Commission at          |
| > 1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission's      |
| > digital television website at: [www.dtv.gov](http://www.dtv.gov/)." |
+-----------------------------------------------------------------------+

Accordingly, it appears that Target has violated Section 15.117(k) of
the Rules by failing to place conspicuously and in close proximity to
the following equipment in a clear and conspicuous print, the Consumer
Alert label required under Section 15.117(k):

[]{.mark}

  ------------------------ --------------------- ------------------------
  **Manufacturer**         **Device**            **Model \#**

  TRUTECH                  TV                    CR270TT8

  TRUTECH                  TV                    PVS31170S1
  ------------------------ --------------------- ------------------------

We caution you that failure to display the appropriate Consumer Alert
label on any television receiving equipment that is not capable of
receiving, decoding and tuning digital signals would constitute a
further violation of Section 15.117(k) of the Rules.

**[If, after receipt of this citation, Target violates the
Communications Act or the Commission's rules in any manner described
herein, the Commission may impose monetary forfeitures not to exceed
\$11,000 for each such violation or each day of a continuing violation
up to \$97,500 for a single continuing violation.]{.underline}** [^1]

If you choose to do so, you may respond to this citation within 10 days
from the date of this letter either through (1) a personal interview at
the Commission's Field Office nearest to your place of business, or (2)
a written statement. Your response should specify the actions that
Target is taking to ensure that it does not violate the Section
15.117(k) of the Commission's rules in the future.

Target may request an interview at the closest FCC Office, which is
Federal Communications Commission, 4542 Ruffner Street, Suite 370, San
Diego, California 92111.[^2] You may contact this office by telephone,
(XXX) XXXX-XXXXto schedule this interview, which must take place within
10 days of this Citation. Target may also submit a written statement to
the above address within 10 days of the date of this Citation. Any
written statements should specify what actions have been taken to
correct the violations outlined herein. Please reference file number
EB-07-SD-161 when corresponding with the Commission.

Under the Privacy Act of 1974, 5 U.S.C. § 552a(e)(3), we are informing
you that the Commission's staff will use all relevant material
information before it, including information that you disclose in your
interview or written statement, to determine what, if any, enforcement
action is required to ensure your compliance with the Communications Act
and the Commission's rules.

The knowing and willful making of any false statement, or the
concealment of any material fact, in reply to this citation is
punishable by fine or imprisonment under 18 U.S.C. § 1001.

Thank you in advance for your anticipated cooperation.

Sincerely,

> **FEDERAL COMMUNICATIONS COMMISSION**
>
> William R. Zears Jr.
>
> District Director
>
> San Diego District Office, Western Region
>
> Enforcement Bureau

CC: Robert S. Schwartz\
Constantine Cannon LLP\
1627 Eye Street, N.W.\
Washington, D.C. 20006

[^1]: *See* 47 C.F.R. § 1.80(b)(3).

[^2]: 47 U.S.C. § 503(b)(5).