Required Report - public distribution

**Date:** 9/30/2004

**GAIN Report Number:** PE4015

PE4015

**Peru**

**Exporter Guide**

**Annual**

**2004**

**Approved by:**

![](media/image1.wmf)Melinda D. Sallyards

U.S. Embassy

**Prepared by:**

Violeta Gutierrez

**Report Highlights:**

Peru\'s economy is considered one of the most vibrant in Latin America
today. Upcoming Andean Free Trade Agreement, fast growth of supermarkets
and fast food chains as well as new investment in lodging offer valuable
opportunities for U.S. exporters. Best consumer-oriented product
prospects include cheese, wine, snacks, processed fruit and vegetables,
fruit and vegetable juice, fresh fruits and pet food. The Exporter Guide
intends to summarize key trade and market aspects to smooth U.S.
importers entering Peru\'s food market.

Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Lima \[PE1\]

\[PE\]

**Table of Contents**

Section I. Market Overview *[Page 3 of 13]{.underline}*

Section II. Exporter Business Tips *[Page 4 of 13]{.underline}*

Section III. Market Sector Structure and Trends *[Page 6 of
13]{.underline}*

Section IV. Best High-Value Product Prospects *[Page 7 of
13]{.underline}*

Key Contacts and Further Information *[Page 9 of 13]{.underline}*

Table A. Key Trade & Demographic Information

Table B. Consumer Food & Edible Fishery Product Imports

Table C. Top 15 Suppliers of Consumer Foods & Edible Fishery Products

**Section I. Market Overview**

Peru's economy is considered one of the most vibrant in Latin America
today. In 2003, the country led the hemisphere with 3.1 percent of GDP,
driven by investment, domestic demand and exports. GDP reached almost
\$40 billion. Inflation was low at 2.5 percent. In 2004 and 2005, GDP's
growth is expected to reach 4.3 and 4.5 percent while inflation rate 3.5
and 2.5 percent respectively.

**Peru's Total GDP and Agricultural GDP in billion dollars (1997 -
2003)**

  ---------- ----------- -------------- ---------------- -------------- -----------------
  **Year**   **Total                    **Agricultural                  
             GDP**                      GDP**                           

             **Total**   **Growth (%)** **Total**        **Growth (%)** **GDP's share
                                                                        (%)**

  2003\*     38.1        3.8            3.2              2.3            8.6

  2002       36.7        3.1            3.2              4.0            8.8

  2001       35.5        2.7            3.1              -0.6           8.8

  2000       34.6        3.1            3.1              6.2            9.0

  1999       33.6        0.9            2.9              11.7           8.8
  ---------- ----------- -------------- ---------------- -------------- -----------------

\*2003 estimated.

Source: Statistics yearbook "Peru en Numeros 2003"

In 2003, total food sales were estimated in \$4.8 billion. Total
consumer-oriented food imports reached \$271 million, recovering from a
turn down in 2001. Food imports are distributed between sectors in 56
percent for the retail, 22 percent for the food processing and 22
percent for the food service.

In 2003, the U.S. was the third major supplier of consumer-ready
products in Peru with \$25 million (9 percent of market share), facing
stiff competition from Chile (27 percent) and Colombia (12 percent).
U.S. market share for agricultural and food products in Peru grew from
22 percent in 2002 to 24 percent in 2003, principally due to U.S. bulk
imports.

Lima is the major market for consumer-oriented foods with almost one
third of total population and more than 60 percent of the national
income. High and middle-income consumers, currently the main market for
U.S. food sales, reach around 1.6 million inhabitants and have a monthly
family income of \$1,000 on average.

Fresh fruits, fruit and vegetable juices, processed fruits and
vegetables (especially sauces and prepared soups), cheese, pet food,
wine and snacks constitute good prospects for U.S. suppliers, especially
in supermarkets. Peru also offers opportunities for delicatessen food in
the high-end HRI and Retail sectors as well as for imported food
ingredients within the food processing and the HRI sectors.

Social factors that affect consumer-ready product demand in Peru include
urban expansion, especially in the suburbs of Lima, more participation
of women in the workforce (38 percent), high percentage of young
population that prefers eating fast food, and exposure to product supply
information through media.

Peru offers promissing conditions for U.S. import products due to the
expansion of supermarket and fast food chains, a growing trend for
processed food consumption, future investments in the HRI sector and
economic stability. However, major constraints are customer preferences
for fresh food, limited purchasing power and tariff and non-tariff
barriers.

**Advantages and Challenges Facing U.S. Products in Peru**

+-----------------------------------+----------------------------------+
| **Advantages**                    | **Challenges**                   |
+-----------------------------------+----------------------------------+
| -   Upcoming Andean Free Trade    | -   Peruvians prefer meals based |
|     Agreement (FTA).              |     on fresh products.           |
|                                   |                                  |
| -   Economic stability.           | -   Lack of brand awareness      |
|                                   |     among consumers.             |
| -   Appreciation for U.S. food    |                                  |
|     quality and culture.          | -   New local food brands        |
|                                   |     appearing in the market at   |
| -   Supermarkets sales are        |     very low prices.             |
|     growing fast (its market      |                                  |
|     share will double in five     | -   Low purchasing power; 76     |
|     years), mainly through        |     percent of the total         |
|     opening new outlets in the    |     Peruvian population are      |
|     suburbs of Lima.              |     low-income consumers.        |
|                                   |                                  |
| -   Peruvian government is        | -   Price band imposed on        |
|     funding tourism promotion,    |     \"sensitive\" products such  |
|     creating new opportunities    |     as corn, rice, sugar and     |
|     for food service development. |     dairy products, mean higher  |
|                                   |     prices for processed foods.  |
| ```{=html}                        |                                  |
| <!-- -->                          | -   Supermarkets, the main       |
| ```                               |     source of imported food      |
| -   Fast food chains are          |     products, account for only   |
|     expanding in Lima and in      |     24 percent (in Lima) of      |
|     major cities (Arequipa,       |     total retail food sales.     |
|     Trujillo and Piura).          |                                  |
|                                   | -   High tariffs applied to most |
| -   The food processing industry  |     food imports until FTA is    |
|     is concentrated within 86     |     signed and come into force.  |
|     companies accounting for 75   |                                  |
|     percent of sales.             | -   A government promoted        |
|                                   |     campaign called "Buy         |
| -   The pet food market is        |     Peruvian".                   |
|     growing rapidly (30 percent   |                                  |
|     annually).                    | -   Smuggling.                   |
|                                   |                                  |
| ```{=html}                        |                                  |
| <!-- -->                          |                                  |
| ```                               |                                  |
| -   People are becoming aware of  |                                  |
|     diet, light and healthy food  |                                  |
|     products through media.       |                                  |
+-----------------------------------+----------------------------------+

## Section II. Exporter Business Tips

-   Peruvian diet is based on fresh products and chilly seasonings.

-   Imported food products have an import tariff rate that varies
    according to the type of product, ranging between 12 and 25 percent.

-   Corn, rice, sugar and dairy products (powdered milk, whey, cheese
    and butter) are subject to a price band (a variable levy) in
    addition to a fixed 25 percent tariff.

-   All food products are subject to a 19 percent local sales tax (IGV).
    Beer and wine mark up an additional selective consumer tax (ISC) of
    20 percent.

-   **Food standards and regulations**

> Sanitary inspection, food registration, packaging and control
> regulations for food and beverages are included in the Supreme Decree
> No. 007-98-SA of September 25, 1998. Agencies that regulate these
> procedures include the Sanitary and Phytosanitary Inspection Agency
> (SENASA) for inspection on animal and plant origin products and the
> General Environmental Health Bureau (DIGESA) for food and beverages.
> The agency in charge of labeling standards, labeling control and
> trademarks is the National Institute for the Defense of Competition
> and for the Protection of the Intellectual Property (INDECOPI).

-   **General import and inspection procedures**

> In order to clear Customs (ADUANAS) it is required a Customs Unique
> Declaration (DUA), a commercial invoice, an airway bill or bill of
> lading, a packing list, an insurance letter and a food sanitary
> registry for food processed products (issued by DIGESA) or a Sanitary
> Certificate for animals, plants or their by-products (issued by
> SENASA).
>
> Once the customs agent transmits the DUA electronically, ADUANAS will
> determine the type of control for the merchandise within the following
> channels: green, orange and red. Channel green permits deliver of the
> product once duties are paid; channel orange requires review of the
> documentation and channel red requires the review the documentation
> and physical inspection of the product.

-   **Food and Beverage sanitary registration**

> The importer needs to submit a sworn application to DIGESA (available
> at [www.digesa.sld.pe](http://www.digesa.sld.pe/)) accompanied with a
> Certificate of free trade and use issued by the health authority of
> the country of origin and a receipt of approximately \$64. If the
> certificate is not available, the importer should present a document
> issued by the Peruvian Consulate in the country of origin. The sworn
> application includes the contact information of the importer's company
> and the manufacturer, his single registry number (R.U.C.), the list of
> products requested and per each product its content, the results of
> physical-chemical and microbiological analysis, lot code system,
> expiration date and storage conditions.
>
> This procedure will take no more than seven working days. The Sanitary
> Registration will be valid for five years from the date of issue and
> may be renewed between seven and sixty working days before the
> expiration date.

-   **Certificates for Animals, Plants and their by-products**

Before the product is shipped, the importer must request an import
permit from SENASA. The exporter will provide to the importer the
corresponding official Sanitary certificate of the country of origin,
including the specific certification requirements of SENASA.

> Imports of beef, goat, sheep and venison and their products from the
> United States are banned due to BSE (Bovine Spongiform
> Encephalopathy). U.S. poultry products are allowed except for
> fresh/frozen poultry and poultry products originating from the States
> of California, Connecticut, Delaware, Maryland, New Jersey,
> Pennsylvania, Rhode Island, and Texas.
>
> The Food Safety Inspection Service (FSIS) is the authority in charge
> of issuing certificates for meats and by-products. The Agricultural
> Marketing Service (AMS) issues U.S. Dairy products certificates.

-   **Labeling requirements**

> Imported packaged foods must carry a separate adhesive label with the
> correspondent Spanish translation and the importer/distributor's
> contact information and R.U.C.

**Section III. Market Sector Structure and Trends**

-   In order to enter the Peruvian food market, U.S. exporters should
    contact local food processing companies,
    importers/wholesalers/distributors directly or indirectly through
    brokers, agents or representatives.

-   Regardless of which strategy is chosen, personal visits are highly
    recommended. The local partner should be well known by the U.S.
    company before any permanent contractual arrangement is made.

-   The local partner should be able to provide updated information on
    market consumer trends, current market development (merchandising,
    point of sales and promotion activities) and trade business
    practices.

-   **Food Service Sector**

> In 2003, total food sales in Peru's HRI sector were approximately
> \$145 million. More than 60 percent of this amount corresponds to the
> high-end food service sector. Food imports were estimated at almost
> \$60 million. Local products, basically fresh, satisfy 60 percent of
> the market demand due to lower prices and preferences in taste. For
> 2004, growth is estimated in three percent.
>
> The niche market for U.S. exporters in this sector include luxury
> hotels and restaurants, some family style restaurants, coffee shops
> and fast food chain restaurants. Fast food chains present the fastest
> growth with almost eight percent annually. The local Bembos leads the
> fast food sales with half of the hamburger market (\$14 million).
>
> Tourism is expected to reach 1.1 million visitors in 2004, and grow 12
> percent in 2005 due to new investments in lodging of the international
> hotel chains ACCOR, Meliá, Casa Andina, Orient Express and Marriott.

-   **Food Processing Sector**

> In 2003, total food processed sales were estimated at \$3 billion of
> which \$60 million were imported. For 2004, growth of this sector is
> estimated in four percent for total sales and three percent for
> imports.
>
> Food processors are concentrated in 86 companies, which represent 75
> percent of total sales. Major local, shared with foreign investment,
> food-processing companies include Alicorp (dairy, snacks, food
> ingredients, sauces, pasta), Backus and Cervesur (breweries), Gloria
> and Laive (dairy products), San Fernando and Avinka (poultry meat and
> processed), Industrias Añaños (sodas), Montana (food ingredients) and
> Destilería Peruana (alcoholic beverages).
>
> U.S. prospects in the food processing sector include dairy products
> (expected recover in 14 percent for 2004) and bakery ingredients (very
> small market, 385 TM, but with growth potential specially in butter
> improvers).

-   **Peru's Food Retail Sector**

> In 2004, Peru's total food retail market is estimated in \$4.4
> billion. Eighty percent of this market is concentrated in Lima (\$3.5
> billion). Grocery stores and traditional markets constitute 80% of
> Peru's market share.
>
> In 2004, supermarket chains will reach \$1 billion of food sales,
> growing 16 percent in average in the last four years. Supermarket
> constitutes 24 percent of market share in Lima. This percentage is
> expected to double in the next five years.

Supermarkets are developing a strategy based on expansion to peripheral
areas around Lima, where purchasing habits in supermarkets need to be
improved. These fast growing areas are constituted by low-income
families, mostly concerned about price and quite indifferent on brand
names.

Five percent of the consumer-ready products sold in supermarkets are
imported. Although they are particularly sensitive to economic
conditions, there is a growing trend and potential for U.S. food exports
in poultry meat, cheeses, snacks, fruit and vegetable juices, fresh
fruits (especially pears and apples and very newly, grapes), canned
fruits and vegetables, wines and liquors and pet food.

> E. Wong and Supermercados Peruanos are the two major supermarket
> chains in Peru followed by the one-year old Tottus. Between them, E.
> Wong holds 65 percent of the supermarket market share and
> Supermercados Peruanos, recently bought by the local bank Interbank,
> 32 percent.

### Section IV. Best High-Value Product Prospects

-   Neighboring countries, especially Chile, Colombia and Brazil, are
    major food exporters to Peru due to low transport costs and
    preferential tariffs. Argentina is also exporting to Peru with
    better prices than the U.S. because of the devaluation in 2002 and
    its proximity.

-   The U.S. is negotiating a bilateral free trade agreement (FTA) with
    the Andean countries, including Peru. The FTA will be signed in June
    2005, allowing low or duty free tariffs for many food and
    agricultural products that are now being negotiated.

-   Peru allowed tariff preferences to the Andean Community (Bolivia,
    Colombia, Ecuador and Venezuela), and with Mexico, Paraguay,
    Argentina, Brazil, Uruguay and Cuba. Peru is an associated country
    to MERCOSUR and is also looking for bilateral free trade agreements
    with the European Union and very recently with Chile.

+--------+------+------+------+------+----------+-------------------+
| **Prod | **Ma | **I  | *    | **Im | **Key    | **Market          |
| uct/** | rket | mpor | *199 | port | Con      | Attractiveness    |
|        | Si   | ts** | 9-20 | Ta   | straints | for the U.S.**    |
| **P    | ze** |      | 03** | riff | Over     |                   |
| roduct |      | **   |      | Ra   | Market   |                   |
| Cate   | **   | 2004 | **Av | te** | Devel    |                   |
| gory** | 2004 | es   | g.** |      | opment** |                   |
|        | es   | t.** |      |      |          |                   |
|        | t.** |      | **An |      |          |                   |
|        |      |      | nual |      |          |                   |
|        |      |      | Im   |      |          |                   |
|        |      |      | port |      |          |                   |
|        |      |      | Grow |      |          |                   |
|        |      |      | th** |      |          |                   |
+--------+------+------+------+------+----------+-------------------+
| Cheese | 9    | 2    | 9.8% | 25%  | \-       | \- Used mainly at |
|        | ,699 | ,300 |      | +    | Cheese   | Food Processed    |
|        |      | tons |      |      | is       | Sector, but with  |
|        | tons |      |      | P    | subject  | potential in HRI  |
|        |      | (\   |      | rice | to a     | and Retail.       |
|        |      | $6.8 |      | band | price    |                   |
|        |      | mill |      |      | band.    | \- U.S. was the   |
|        |      | ion) |      |      |          | first supplier    |
|        |      |      |      |      | \- Main  | with 25% followed |
|        |      |      |      |      | com      | closely by        |
|        |      |      |      |      | petitors | Argentina in      |
|        |      |      |      |      | are      | 2003.             |
|        |      |      |      |      | ne       |                   |
|        |      |      |      |      | ighbors: |                   |
|        |      |      |      |      | A        |                   |
|        |      |      |      |      | rgentina |                   |
|        |      |      |      |      | and      |                   |
|        |      |      |      |      | Bolivia. |                   |
|        |      |      |      |      |          |                   |
|        |      |      |      |      | -U.S.    |                   |
|        |      |      |      |      | high     |                   |
|        |      |      |      |      | prices   |                   |
|        |      |      |      |      | p        |                   |
|        |      |      |      |      | erceived |                   |
|        |      |      |      |      | at HRI   |                   |
|        |      |      |      |      | and      |                   |
|        |      |      |      |      | Retail   |                   |
|        |      |      |      |      | Sectors. |                   |
+--------+------+------+------+------+----------+-------------------+
| Pet    | 23   | 10   | 30%  | 12%  | \-       | \- Pet feeding    |
| food   | ,000 | ,800 |      |      | Brazil   | care is growing   |
|        | tons | tons |      |      | held 46% | fast.             |
|        |      |      |      |      | and      |                   |
|        |      | (\   |      |      | A        | \- The U.S. is    |
|        |      | $6.3 |      |      | rgentina | the third major   |
|        |      | mill |      |      | 36% of   | supplier with     |
|        |      | ion) |      |      | imports  | 15%.              |
|        |      |      |      |      | in 2003. |                   |
|        |      |      |      |      |          | \- Local          |
|        |      |      |      |      | \-       | consumers         |
|        |      |      |      |      | A        | recognize U.S.    |
|        |      |      |      |      | rgentina | pet food quality. |
|        |      |      |      |      | is       |                   |
|        |      |      |      |      | winning  | \- The U.S. is    |
|        |      |      |      |      | U.S.     | replacing beef    |
|        |      |      |      |      | market   | meat as an        |
|        |      |      |      |      | due to   | ingredient in pet |
|        |      |      |      |      | U.S.     | foods to poultry  |
|        |      |      |      |      | beef     | and pork to       |
|        |      |      |      |      | products | overcome the ban. |
|        |      |      |      |      | ban.     |                   |
+--------+------+------+------+------+----------+-------------------+
| Wine   | 11.7 | 5.6  | 3%   | 17%  | \- Chile | \- There is a     |
|        |      |      |      |      | (41%),   | niche market for  |
|        | mil  | mil  | (no  |      | A        | quality wines on  |
|        | lion | lion | gr   |      | rgentina | which the U.S.    |
|        |      | li   | owth |      | (21%)    | can be            |
|        | li   | tres | in   |      | and      | appreciated and   |
|        | tres |      | 2    |      | Spain    | price             |
|        |      | (\   | 000) |      | (19%)    | competitive.      |
|        |      | $9.9 |      |      | are      |                   |
|        |      | mill |      |      | major    | \- Peru's wine    |
|        |      | ion) |      |      | ex       | consumption is    |
|        |      |      |      |      | porters. | growing.          |
|        |      |      |      |      |          |                   |
|        |      |      |      |      | \-       | \- Post has       |
|        |      |      |      |      | Strong   | recently held a   |
|        |      |      |      |      | pro      | Wine & Cheese     |
|        |      |      |      |      | motions. | tasting           |
|        |      |      |      |      |          | presenting U.S.   |
|        |      |      |      |      | \- Only  | wines to major    |
|        |      |      |      |      | regular  | HRI and Retail    |
|        |      |      |      |      | wine     | suppliers.        |
|        |      |      |      |      | c        |                   |
|        |      |      |      |      | onsumers |                   |
|        |      |      |      |      | r        |                   |
|        |      |      |      |      | ecognize |                   |
|        |      |      |      |      | U.S.     |                   |
|        |      |      |      |      | wine     |                   |
|        |      |      |      |      | quality. |                   |
+--------+------+------+------+------+----------+-------------------+
| Snacks | N/A  | 7    | 7.2% | 25%  | \- Major | \- Market with    |
|        |      | .274 |      |      | s        | potential growth  |
|        |      | tons | (    |      | uppliers | in HRI and        |
|        |      |      | -20% |      | are      | Retail.           |
|        |      | (\$  | in   |      | neighbor |                   |
|        |      | 32.8 | 2    |      | c        | \- U.S. quality   |
|        |      | mill | 000, |      | ountries | is appreciated.   |
|        |      | ion) | ma   |      | C        |                   |
|        |      |      | rket |      | olombia, |                   |
|        |      |      | is   |      | Chile,   |                   |
|        |      |      | gro  |      | Ecuador  |                   |
|        |      |      | wing |      | and      |                   |
|        |      |      | ag   |      | Brazil)  |                   |
|        |      |      | ain) |      |          |                   |
+--------+------+------+------+------+----------+-------------------+

+--------+------+------+------+------+----------+-------------------+
| **Prod | **Ma | **I  | *    | **Im | **Key    | **Market          |
| uct/** | rket | mpor | *199 | port | Con      | Attractiveness    |
|        | Si   | ts** | 9-20 | Ta   | straints | for the U.S.**    |
| **P    | ze** |      | 03** | riff | Over     |                   |
| roduct |      | **   |      | Ra   | Market   |                   |
| Cate   | **   | 2004 | **Av | te** | Devel    |                   |
| gory** | 2004 | es   | g.** |      | opment** |                   |
|        | es   | t.** |      |      |          |                   |
|        | t.** |      | **An |      |          |                   |
|        |      |      | nual |      |          |                   |
|        |      |      | Im   |      |          |                   |
|        |      |      | port |      |          |                   |
|        |      |      | Grow |      |          |                   |
|        |      |      | th** |      |          |                   |
+--------+------+------+------+------+----------+-------------------+
| Fruits | N/A  | 31   | 1%   | 25%  | \- Chile | \- Consumer       |
| and    |      | ,277 |      |      | is the   | preferences       |
| vege   |      | tons |      |      | major    | especially for    |
| tables |      |      |      |      | co       | U.S. soups and    |
| pro    |      |      |      |      | mpetitor | sauces.           |
| cessed |      |      |      |      | due to   |                   |
|        |      |      |      |      | low      | \- U.S. imports   |
|        |      |      |      |      | prices   | increased in 4    |
|        |      |      |      |      | and      | percent in 2003.  |
|        |      |      |      |      | i        |                   |
|        |      |      |      |      | ncreased | \- Total imports  |
|        |      |      |      |      | market   | in 2004 are       |
|        |      |      |      |      | share in | expected to grow  |
|        |      |      |      |      | 2003.    | at least 20       |
|        |      |      |      |      |          | percent.          |
+--------+------+------+------+------+----------+-------------------+
| Fresh  | N/A  | 21   | 13%  | 25%  | \-       | \- U.S. exports   |
| fruits |      | ,564 | (    |      | Chilean  | in a window       |
|        |      | tons | fluc |      | imports  | different from    |
|        |      |      | tua- |      | come     | Chile, the major  |
|        |      | (    | ting |      | almost   | competitor.       |
|        |      | \$24 | mar  |      | duty     |                   |
|        |      |      | ket) |      | free.    | \- Pears and      |
|        |      | mill |      |      |          | recently grapes   |
|        |      | ion) |      |      |          | are appreciated   |
|        |      |      |      |      |          | in the high-end   |
|        |      |      |      |      |          | market.           |
+--------+------+------+------+------+----------+-------------------+
| Fruit  | N/A  | 8    | 39%  | 25%  | \-       | \- Growing        |
| &      |      | ,730 |      |      | Colombia | market.           |
| Veg    |      | tons |      |      | and      |                   |
| etable |      |      |      |      | Mexico   | \- U.S. grew 66%  |
| juices |      | (\$1 |      |      | are      | in 2003.          |
|        |      | 0.71 |      |      | major    |                   |
|        |      | mill |      |      | su       |                   |
|        |      | ion) |      |      | ppliers. |                   |
+--------+------+------+------+------+----------+-------------------+

# 

# Section V. Key Contacts and Further Information 

If you have any question or comments regarding this report or need
assistance exporting to Peru, please contact the Foreign Agricultural
Service in Lima at the following address:

U.S. Embassy Lima, Foreign Agricultural Service (FAS)

Mailing Address: Office of Agricultural Affairs, Unit 3785, APO AA 34031

Address: Av. La Encalada cdra. 17, Monterrico, Lima 33

Phone: (511) 434-3042

Fax: (511) 434-3043

E-mail: <Aglima@usda.gov>

For further information, check the FAS web site
[www.fas.usda.gov](http://www.fas.usda.gov/) or our web site
[www.usdaperu.org.pe](http://www.usdaperu.org.pe/). Please, also refer
to our other current food market related reports: Food and Agricultural
Import Regulations and Standards (FAIRS), Food Processing Ingredients
Sector, Retail Food Sector and HRI Food Service Sector.

**Trade Associations**

*American Chamber of Commerce of Peru (AMCHAM)*

President: Juan Saca

General Manager: Aldo Defilippi

Address: Av. Ricardo Palma 836, Miraflores ‑ Lima 18

Phone: (511) 241-0708

Fax: (511) 241-0709

Web site: [www.amcham.org.pe]{.underline}

E-mail: [amcham@amcham.org.pe]{.underline}

*National Society of Industries (SNI)*

President: Geroge Schofield

Address: Los Laureles 365, San Isidro ‑ Lima 27

Phone: (511) 421-8830

Fax: (511) 442-2570

*Hotel and Restaurant Association (AHORA)*

President: Adolfo Perret

Address: Av. Benavides 881, Lima 18

Phone: (511) 444-7825

Fax: (511) 444-4303

Web site: [www.ahoraperu.com](http://www.ahoraperu.com/)

**Ministries and Government Agencies**

*Ministry of Agriculture (MINAG)*

Minister: Eng. Alvaro Quijandría

Address: Av. Salaverry 655 -- Lima 11

Phone: (511) 433-3034 / (511) 431-0424

Fax: (511) 431-0109

Web site: [www.minag.gob.pe]{.underline}

*The National Agricultural Sanitary and Phytosanitary Service (SENASA)*

Director: Dr. Elsa Carbonell

Address: Pasaje Francisco de Zela s/n, Lima (10^th^ floor) -- Lima 11

Phone: (511) 433-8026

Fax: (511) 433-7802

Web site: [www.senasa.gob.pe]{.underline}

*General Environmental Health Bureau (DIGESA)*

General Director: Eng. Jose Alberto Albinagorta

Address: Las Amapolas 350, Urbanizacion San Eugenio - Lima 14

Phone: (511) 442-8353 /440-0071

Fax: (511) 440-6797 / 422-6404

Web site: [www.digesa.sld.pe]{.underline}

*Customs (SUNAT)*

Superintendent: Dr. Nahil Hirsh

Address: Av. Garcilazo de la Vega 1472 -- Lima 1

Phone: (511) 465-9206

Web site: [www.aduanet.gob.pe](http://www.aduanet.gob.pe/)

*National Institute for the Defense of Competition and for the
Protection of the Intellectual Property (INDECOPI)*

President: Santiago Roca

Address: Calle de la Prosa 138 - San Borja

Phone: (511) 224-7800

Fax: (511) 224-0348

Web site: [www.indecopi.gob.pe]{.underline}

  -----------------------------------------------------------------------
  **APPENDIX 1. STATISTICS**

  -----------------------------------------------------------------------

**TABLE A. Key Trade & Demographic Information (2003)**

  ----------------------------------------------------------- -----------
  Agricultural Imports From All Countries (\$million)/ U.S.   1,074 / 23
  Market Share (%)^1/^                                        

  Consumer Food Imports From All Countries (\$ million)/ U.S. 271 / 9.2
  Market Share (%)^1/^                                        

  Edible Fishery Imports From All Countries (\$ million)/     26 / 0.88
  U.S. Market Share (%)^1/^                                   

  Total Population (Millions) / Annual Growth Rate (%)^2/^    27.5 / 1.5

  Urban Population (Millions) / Annual Growth Rate (%)^2/^    22.3 / 1.6

  Number of Major Metropolitan Areas ^2/3/^                   1

  Size of the High-Middle Class (Millions) / Growth Rate      2 / 3%
  (%)^4/^                                                     

  Per Capita Gross Domestic Product (U.S. Dollars) -- 2003    2,009
  ^2/^                                                        

  Unemployment Rate (%)^5/^                                   8.4

  Per Capita Food Expenditures (U.S. Dollars) ^6/^            123

  Percent of Females of Working Age ^7/^                      51.1

  Exchange Rate (US\$1 = X.X local currency) ^6/^             \$1 = S/.
                                                              3.38
  ----------------------------------------------------------- -----------

> ^1/^ Source: UN Trade database of 2003.
>
> ^2/^ Source: Statistics Yearbook "Peru en Números 2003", Cuanto
> Institute.
>
> ^3/^ Lima is the main city with 7.9 million inhabitants and 1.76% of
> annual growth. There are four other cities, Arequipa, Trujillo,
> Chiclayo and Piura, with more than 600,000 inhabitants.
>
> ^4/^ Source: "Peru 2003, Social Economical Levels". Apoyo consultancy.
>
> There are five social-economical levels in Peru of which A and B
> constitute the high-middle class.
>
> ^5/^ Total Population in age of working (15 years or above) is
> estimated in 13.4 million. However, underemployment is 46 percent.
>
> ^6/^ High and middle class consumers expend on food \$280 per month.
>
> ^7/^ Women constitute seven million or 43 percent of the population in
> age of working. Eight percent of this amount is unemployed and 50
> percent is underemployed.
>
> ^6/^ Exchange rate as of September 2004. Local currency is the Sol.

**TABLE B. Consumer Food and Edible Fishery Product**

![](media/image2.wmf){width="6.625in" height="4.5368055555555555in"}

> Source: FAS\' Global Agricultural Trade System using data from the
> United Nations Statistical Office

**Table C. Top 15 Suppliers of Consumer Foods and Edible Fishery
Products**

  --------------------- --------- --------- --------- -- --------------- -------- -------- --------
  **Peru - Top 15                                                                          
  Suppliers**                                                                              

  **CONSUMER-ORIENTED                                    **FISH &                          
  AG IMPORTS**                                           SEAFOOD PRODUCT                   
                                                         IMPORTS**                         

  (\$1,000)             2001      2002      2003         (\$1,000)       2001     2002     2003

  Chile                 77,101    71,796    72,145       Chile           13,795   15,548   12,682

  Colombia              19,883    20,196    31,149       Ecuador         6,493    5,360    9,463

  United States         25,469    26,844    25,045       Japan           660      1,173    1,581

  Argentina             13,009    18,454    24,232       Panama          0        3        555

  Brazil                13,101    14,444    14,731       Spain           73       151      260

  New Zealand           33,512    21,510    14,589       Taiwan          0        0        248

  Mexico                8,778     10,261    11,495       United States   31       99       226

  Bolivia               7,484     9,463     9,621        China           21       35       190

  Ecuador               8,763     8,402     8,792        Mexico          0        13       120

  Australia             6,651     8,605     6,337        Argentina       0        8        91

  Netherlands           3,763     4,248     5,173        Cyprus          0        3        77

  Venezuela             7,488     5,402     4,929        Venezuela       846      527      49

  Canada                4,861     5,510     4,509        Indonesia       45       3        41

  Spain                 3,336     3,741     4,302        Norway          10       0        37

  France                4,466     4,007     3,966        Russian         0        15       20
                                                         Federation                        

  Other                 28,658    27,521    29,813       Other           266      667      95

  World                 266,333   260,436   270,850      World           22,243   23,608   25,744
  --------------------- --------- --------- --------- -- --------------- -------- -------- --------

Source: United Nations Statistics Division