**Before the**

**Federal Communications Commission**

**Washington, D.C. 20554**

+----------------------------------+----+------------------------------+
| In the Matter of                 | *  | File No. EB- 06-TC-120       |
|                                  | *) |                              |
| The Hot Lead LLC                 | ** | NAL/Acct. No. 200732170072   |
|                                  |    |                              |
| d/b/a The Hot Lead Company       | *  | FRN: 0016773533              |
|                                  | *) |                              |
| Apparent Liability for           | ** |                              |
| Forfeiture                       |    |                              |
|                                  | *  |                              |
|                                  | *) |                              |
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+----------------------------------+----+------------------------------+

**NOTICE OF APPARENT LIABILITY FOR FORFEITURE**

**Adopted: August 13, 2007 Released: August 14, 2007**

By the Commission:

# I. INTRODUCTION

1.  In this *Notice of Apparent Liability for Forfeiture* ("NAL")[^1],
    we find that The Hot Lead LLC ("Hot Lead")[^2] apparently willfully
    or repeatedly violated section 227 of the Communications Act of
    1934, as amended ("Act"), and the Commission's related rules and
    orders, by delivering at least 356 unsolicited advertisements to the
    telephone facsimile machines of at least 110 consumers.[^3] Based on
    the facts and circumstances surrounding these apparent violations,
    we find that Hot Lead is apparently liable for a forfeiture in the
    amount of \$2,168,500.

**II. BACKGROUND**

2.  Section 227(b)(1)(C) of the Act makes it "unlawful for any person
    within the United States, or any person outside the United States if
    the recipient is within the United States . . . to use any telephone
    facsimile machine, computer, or other device to send, to a telephone
    facsimile machine, an unsolicited advertisement."[^4] The term
    "unsolicited advertisement" is defined in the Act and the
    Commission's rules as "any material advertising the commercial
    availability or quality of any property, goods, or services which is
    transmitted to any person without that person's prior express
    invitation or permission in writing or otherwise."[^5] Under the
    Commission's Rules, an "established business relationship"[^6]
    exception permits a party to deliver a message to a consumer if the
    sender has an established business relationship with the recipient
    *and* the sender obtained the number of the facsimile machine
    through the voluntary communication by the recipient, directly to
    the sender, within the context of the established business
    relationship, or through a directory, advertisement, or a site on
    the Internet to which the recipient voluntarily agreed to make
    available its facsimile number for public distribution.[^7]

3.  On May 5, 2006, in response to one or more consumer complaints
    alleging that Hot Lead had faxed unsolicited advertisements, the
    Commission staff issued a citation[^8] to Hot Lead, pursuant to
    section 503(b)(5) of the Act.[^9] The staff cited Hot Lead for using
    a telephone facsimile machine, computer, or other device, to send
    unsolicited advertisements for mortgage financing, health and life
    insurance, credit and debit card services, interior shutters,
    custom-logo shirts/T-shirts, fax advertising and sales leads to a
    telephone facsimile machine, in violation of section 227 of the Act
    and the Commission's related rules and orders. The citation, which
    the staff served by certified mail, return receipt requested, warned
    Hot Lead that subsequent violations could result in the imposition
    of monetary forfeitures of up to \$11,000 per violation, and
    included a copy of the consumer complaints that formed the basis of
    the citation.[^10] The citation informed Hot Lead that within 30
    days of the date of the citation, it could either request an
    interview with Commission staff, or could provide a written
    statement responding to the citation. Hot Lead did not request an
    interview or otherwise respond to the citation.

4.  Despite the citation's warning that subsequent violations could
    result in the imposition of monetary forfeitures, we have received
    additional consumer complaints indicating that Hot Lead continued to
    engage in such conduct after receiving the citation.[^11] We base
    our action here specifically on complaints filed by 110 consumers
    establishing that Hot Lead continued to send 356 unsolicited
    advertisements to telephone facsimile machines after the date of the
    citation.[^12]

5.  Section 503(b) of the Act authorizes the Commission to assess a
    forfeiture of up to \$11,000 for each violation of the Act or of any
    rule, regulation, or order issued by the Commission under the Act by
    a non-common carrier or other entity not specifically designated in
    section 503 of the Act.[^13] In exercising such authority, we are to
    take into account "the nature, circumstances, extent, and gravity of
    the violation and, with respect to the violator, the degree of
    culpability, any history of prior offenses, ability to pay, and such
    other matters as justice may require."[^14]

### III. DISCUSSION

> **A.** **Violations of the Commission's Rules Restricting Unsolicited
> Facsimile Advertisements**

6.  We find that Hot Lead apparently violated section 227 of the Act and
    the Commission's related rules and orders by using a telephone
    facsimile machine, computer, or other device to send at least 356
    unsolicited advertisements to the 110 consumers identified in the
    Appendix. This NAL is based on evidence that the consumers received
    unsolicited fax advertisements from Hot Lead *after* the Bureau's
    citation. The facsimile transmissions advertise mortgage financing,
    health and life insurance, credit and debit card services, interior
    shutters, custom-logo shirts/T-shirts, fax advertising and sales
    leads. Further, according to the complaints, the consumers neither
    had an established business relationship with Hot Lead nor gave Hot
    Lead permission to send the facsimile transmissions.[^15] The faxes
    at issue here therefore fall within the definition of an
    "unsolicited advertisement."[^16] Based on the entire record,
    including the consumer complaints, we conclude that Hot Lead
    apparently violated section 227 of the Act and the Commission's
    related rules and orders by sending 356 unsolicited advertisements
    to 110 consumers' facsimile machines.

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B.  **Proposed Forfeiture**

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7.  We find that Hot Lead is apparently liable for a forfeiture in the
    amount of \$2,168,500 Although the *Commission's Forfeiture Policy
    Statement* does not establish a base forfeiture amount for violating
    the prohibition against using a telephone facsimile machine to send
    unsolicited advertisements, the Commission has previously considered
    \$4,500 per unsolicited fax advertisement to be an appropriate base
    amount.[^17] We apply that base amount to each of 253 of the
    apparent violations. In addition, where the consumer requests the
    company to stop sending facsimile messages, and the company
    continues to send them, the Commission has previously considered
    \$10,000 per unsolicited fax advertisement the appropriate
    forfeiture for such egregious violations.[^18] Here, 23 consumers
    specifically requested that Hot Lead cease sending facsimiles.
    Notwithstanding these requests, an additional 103 facsimiles were
    sent to these consumers. Thus, we apply the \$10,000 amount to each
    of 103 of the apparent violations." Thus, a total forfeiture of
    \$2,168,500 is proposed. Hot Lead will have the opportunity to
    submit evidence and arguments in response to this NAL to show that
    no forfeiture should be imposed or that some lesser amount should be
    assessed.[^19]

### IV. CONCLUSION AND ORDERING CLAUSES

8.  We have determined that The Hot Lead LLC apparently violated section
    227 of the Act and the Commission's related rules and orders by
    using a telephone facsimile machine, computer, or other device to
    send at least 356 unsolicited advertisements to the 110 consumers
    identified in the Appendix. We have further determined that The Hot
    Lead LLC is apparently liable for a forfeiture in the amount of
    \$2,168,500.

9.  Accordingly, IT IS ORDERED, pursuant to section 503(b) of the Act,
    47 U.S.C. § 503(b), and section 1.80 of the Rules, 47 C.F.R. § 1.80,
    that The Hot Lead LLC is hereby NOTIFIED of this APPARENT LIABILITY
    FOR A FORFEITURE in the amount of \$2,168,500 for willful or
    repeated violations of section 227(b)(1)(C) of the Communications
    Act, 47 U.S.C. § 227(b)(1)(C), sections 64.1200(a)(3) of the
    Commission's rules, 47 C.F.R. § 64.1200(a)(3), and the related
    orders described in the paragraphs above.

10. IT IS FURTHER ORDERED THAT, pursuant to section 1.80 of the
    Commission's rules,[^20] within thirty (30) days of the release date
    of this *Notice of Apparent Liability for Forfeiture*, The Hot Lead
    LLC SHALL PAY the full amount of the proposed forfeiture or SHALL
    FILE a written statement seeking reduction or cancellation of the
    proposed forfeiture.

11. Payment by check or money order, payable to the order of the
    "Federal Communications Commission," may be mailed to Forfeiture
    Collection Section, Finance Branch, Federal Communications
    Commission, P.O. Box 358340, Pittsburgh, PA 15251. Payment by
    overnight mail may be sent to Mellon Client Service Center, 500 Ross
    Street, Room 670, Pittsburgh, PA 15262-0001, Attn: FCC Module
    Supervisor. Payment by wire transfer may be made to: ABA Number
    043000261, receiving bank Mellon Bank, and account number 911-6229.
    The payment should note NAL/Acct. No. 200732170072.

12. The response, if any, must be mailed both to the Office of the
    Secretary, Federal Communications Commission, 445 12^th^ Street, SW,
    Washington, DC 20554, ATTN: Enforcement Bureau -- Telecommunications
    Consumers Division, and to Colleen Heitkamp, Chief,
    Telecommunications Consumers Division, Enforcement Bureau, Federal
    Communications Commission, 445 12^th^ Street, SW, Washington, DC
    20554, and must include the NAL/Acct. No. referenced in the caption.

13. The Commission will not consider reducing or canceling a forfeiture
    in response to a claim of inability to pay unless the petitioner
    submits: (1) federal tax returns for the most recent three-year
    period; (2) financial statements prepared according to generally
    accepted accounting practices; or (3) some other reliable and
    objective documentation that accurately reflects the petitioner's
    current financial status. Any claim of inability to pay must
    specifically identify the basis for the claim by reference to the
    financial documentation submitted.

14. Requests for payment of the full amount of this *Notice of Apparent
    Liability for Forfeiture* under an installment plan should be sent
    to: Chief, Revenue and Receivables Operations Group, 445 12th
    Street, SW, Washington, DC 20554.[^21]

15. IT IS FURTHER ORDERED that a copy of this *Notice of Apparent
    Liability for Forfeiture* shall be sent by Certified Mail Return
    Receipt Requested to The Hot Lead LLC, Attention: Mr. Greg Horne,
    16901 Dallas Parkway, Addison, Texas 75001 and The Hot Lead Company,
    Attention: Mr. Greg Horne, 1400 Preston Road #300, Plano, Texas
    75903.

> FEDERAL COMMUNICATIONS COMMISSION

Marlene H. Dortch

Secretary

**APPENDIX**

+-----------------------------------+---+----------------------------------+
| **Complainant sent facsimile      | * |                                  |
| solicitations**                   | * |                                  |
|                                   | V |                                  |
|                                   | i |                                  |
|                                   | o |                                  |
|                                   | l |                                  |
|                                   | a |                                  |
|                                   | t |                                  |
|                                   | i |                                  |
|                                   | o |                                  |
|                                   | n |                                  |
|                                   | D |                                  |
|                                   | a |                                  |
|                                   | t |                                  |
|                                   | e |                                  |
|                                   | ( |                                  |
|                                   | s |                                  |
|                                   | ) |                                  |
|                                   | * |                                  |
|                                   | * |                                  |
+-----------------------------------+---+----------------------------------+
| Gary Ackerman                     | 1 |                                  |
|                                   | 1 |                                  |
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|                                   | 0 |                                  |
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|                                   | 0 |                                  |
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|                                   | ; |                                  |
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|                                   | 0 |                                  |
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|                                   | 0 |                                  |
|                                   | 1 |                                  |
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|                                   | 2 |                                  |
|                                   | 3 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Lawrence H. Lee                   | 0 |                                  |
|                                   | 9 |                                  |
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|                                   | 0 |                                  |
|                                   | 6 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Elaine Brunen                     | 0 |                                  |
|                                   | 8 |                                  |
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|                                   | 0 |                                  |
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|                                   | 1 |                                  |
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|                                   | 0 |                                  |
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|                                   | 1 |                                  |
|                                   | 8 |                                  |
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|                                   | 0 |                                  |
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|                                   | ; |                                  |
|                                   | 0 |                                  |
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|                                   | 0 |                                  |
|                                   | 5 |                                  |
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|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| James Godfrey                     | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 2 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
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|                                   | 0 |                                  |
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|                                   | 0 |                                  |
|                                   | 9 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Jim Pelletier                     | 1 |                                  |
|                                   | 0 |                                  |
|                                   | / |                                  |
|                                   | 1 |                                  |
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+-----------------------------------+---+----------------------------------+
| Ato Mensah                        | 1 |                                  |
|                                   | 1 |                                  |
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|                                   | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
+-----------------------------------+---+----------------------------------+
| Allen Greene                      | 0 |                                  |
|                                   | 3 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Eugene Zoglio                     | 1 |                                  |
|                                   | 2 |                                  |
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+-----------------------------------+---+----------------------------------+
| Robert Reed                       | 0 |                                  |
|                                   | 2 |                                  |
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|                                   | 7 |                                  |
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|                                   | / |                                  |
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+-----------------------------------+---+----------------------------------+
| Patricia Glenn                    | 0 |                                  |
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|                                   | / |                                  |
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|                                   | / |                                  |
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|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Van Wood                          | 1 |                                  |
|                                   | 1 |                                  |
|                                   | / |                                  |
|                                   | 2 |                                  |
|                                   | 3 |                                  |
|                                   | / |                                  |
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|                                   | 0 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| Anne Sheafer                      | 1 |                                  |
|                                   | 1 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 5 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
+-----------------------------------+---+----------------------------------+
| David Gamble                      | 1 |                                  |
|                                   | 1 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
+-----------------------------------+---+----------------------------------+
| Regina Griffin                    | 0 |                                  |
|                                   | 1 |                                  |
|                                   | / |                                  |
|                                   | 1 |                                  |
|                                   | 5 |                                  |
|                                   | / |                                  |
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|                                   | 1 |                                  |
|                                   | 7 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 7 |                                  |
+-----------------------------------+---+----------------------------------+
| John B. Agliano                   | 1 |                                  |
|                                   | 1 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
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|                                   | 0 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
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|                                   | 6 |                                  |
|                                   | ; |                                  |
|                                   | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 3 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
|                                   | ; |                                  |
|                                   | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 1 |                                  |
|                                   | 0 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
|                                   | ; |                                  |
|                                   | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 1 |                                  |
|                                   | 3 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
|                                   | ; |                                  |
|                                   | 1 |                                  |
|                                   | 2 |                                  |
|                                   | / |                                  |
|                                   | 2 |                                  |
|                                   | 8 |                                  |
|                                   | / |                                  |
|                                   | 0 |                                  |
|                                   | 6 |                                  |
+-----------------------------------+---+----------------------------------+
| Keith Nissen                      |   | 01/10/07; 01/15/07; 01/26/07;    |
|                                   |   | 01/31/07; 02/14/07; 02/20/07;    |
|                                   |   | 03/06/07                         |
+-----------------------------------+---+----------------------------------+
| Bruce Becker                      |   | 01/09/07                         |
+-----------------------------------+---+----------------------------------+
| William Walker                    |   | 11/26/06; 12/07/06; 12/15/06;    |
|                                   |   | 01/07/07; 01/10/07; 01/31/07;    |
|                                   |   | 01/18/07; 01/22/07               |
+-----------------------------------+---+----------------------------------+
| Kathy Aquilino                    |   | 01/11/07; 01/12/07; 01/23/07;    |
|                                   |   | 02/06/07; 02/10/07               |
+-----------------------------------+---+----------------------------------+
| Min Chen                          |   | 01/18/07; 02/14/07               |
+-----------------------------------+---+----------------------------------+
| Don Roberts                       |   | 02/19/07                         |
+-----------------------------------+---+----------------------------------+
| Dale O'Brien                      |   | 12/09/06                         |
+-----------------------------------+---+----------------------------------+
| Randi Viola                       |   | 12/10/06                         |
+-----------------------------------+---+----------------------------------+
| Laura Palmberg                    |   | 01/02/07; 02/05/07; 02/16/07;    |
|                                   |   | 03/20/07                         |
+-----------------------------------+---+----------------------------------+
| Conor Soraghan                    |   | 01/14/07; 01/15/07               |
+-----------------------------------+---+----------------------------------+
| Chris Franchetti Michaels         |   | 01/10/07                         |
+-----------------------------------+---+----------------------------------+
| Deborah Silverstein               |   | 01/22/07                         |
+-----------------------------------+---+----------------------------------+
| Rhona Flehinger                   |   | 08/26/06; 09/04/06; 10/22/06;    |
|                                   |   | 10/28/06; 11/02/06; 11/23/06     |
+-----------------------------------+---+----------------------------------+
| Ben Jones                         |   | 02/02/07                         |
+-----------------------------------+---+----------------------------------+
| Maggie Church                     |   | 01/16/07; 01/27/07               |
+-----------------------------------+---+----------------------------------+
| Robert Goodwin                    |   | 02/17/06                         |
+-----------------------------------+---+----------------------------------+
| Michael Hawkins                   |   | 10/02/06; 10/05/06; 10/12/06;    |
|                                   |   | 10/18/06; 11/04/06; 11/14/06;    |
|                                   |   | 11/17/06; 11/22/06; 11/29/06;    |
|                                   |   | 12/07/06; 12/11/06; 12/22/06;    |
|                                   |   | 01/03/07; 01/04/07; 01/05/07     |
+-----------------------------------+---+----------------------------------+
| James Watson                      |   | 01/25/07                         |
+-----------------------------------+---+----------------------------------+
| John Rushing                      |   | 02/03/07                         |
+-----------------------------------+---+----------------------------------+
| Alan Lynchosky                    |   | 11/06/06                         |
+-----------------------------------+---+----------------------------------+
| Anthony Sellars                   |   | 02/06/07                         |
+-----------------------------------+---+----------------------------------+
| Dan Silva                         |   | 01/03/07; 01/11/07; 02/01/07;    |
|                                   |   | 02/04/07; 03/14/07               |
+-----------------------------------+---+----------------------------------+
| Ron Utterback                     |   | 03/20/07                         |
+-----------------------------------+---+----------------------------------+
| Alan Greene                       |   | 12/05/06; 12/09/06; 12/28/06;    |
|                                   |   | 12/30/06; 01/20/07; 02/18/07;    |
|                                   |   | 03/02/07                         |
+-----------------------------------+---+----------------------------------+
| Michael Rosenblatt                |   | 03/01/07; 03/02/07; 03/03/07     |
+-----------------------------------+---+----------------------------------+
| Michael Lavelle                   |   | 02/14/07                         |
+-----------------------------------+---+----------------------------------+
| Harvey Dureyee                    |   | 02/09/07                         |
+-----------------------------------+---+----------------------------------+
| Joan K. Berna                     |   | 01/05/07                         |
+-----------------------------------+---+----------------------------------+
| Russell Owen                      |   | 01/04/07; 01/16/07; 01/27/07;    |
|                                   |   | 01/29/07                         |
+-----------------------------------+---+----------------------------------+
| Susan O'Neill                     |   | 02/05/07                         |
+-----------------------------------+---+----------------------------------+
| Peter Skittone                    |   | 12/01/06; 12/27/06               |
+-----------------------------------+---+----------------------------------+
| Chris DiPalma                     |   | 12/31/06; 01/04/07               |
+-----------------------------------+---+----------------------------------+
| Nick Weaver                       |   | 12/13/06                         |
+-----------------------------------+---+----------------------------------+
| Brad Silverberg                   |   | 12/14/06                         |
+-----------------------------------+---+----------------------------------+
| Keith Hillman                     |   | 01/02/07                         |
+-----------------------------------+---+----------------------------------+
| Jon A. Cole                       |   | 12/24/06; 12/28/06; 02/05/07;    |
|                                   |   | 03/10/07                         |
+-----------------------------------+---+----------------------------------+
| Mike Slover                       |   | 01/09/07                         |
+-----------------------------------+---+----------------------------------+
| Karen Lee                         |   | 11/23/06                         |
+-----------------------------------+---+----------------------------------+
| Joe Crabb                         |   | 11/11/06                         |
+-----------------------------------+---+----------------------------------+
| Diane Howard                      |   | 02/10/07; 02/17/07; 03/09/07     |
+-----------------------------------+---+----------------------------------+
| Frank Warner                      |   | 01/30/07; 01/19/07; 02/11/07     |
+-----------------------------------+---+----------------------------------+
| Linda Griffith                    |   | 11/11/06; 11/24/06; 12/02/06;    |
|                                   |   | 12/11/06; 12/28/06               |
+-----------------------------------+---+----------------------------------+
| Wendy Gulla                       |   | 02/06/07; 02/07/07; 02/24/07;    |
|                                   |   | 03/04/07; 03/08/07               |
+-----------------------------------+---+----------------------------------+
| Edward O'Rourke                   |   | 01/26/07; 02/13/07; 02/17/07     |
+-----------------------------------+---+----------------------------------+
| Lee Portnoff                      |   | 01/30/07; 02/20/07; 03/03/07     |
+-----------------------------------+---+----------------------------------+
| Henry Perez                       |   | 01/21/07; 01/26/07; 02/03/07     |
+-----------------------------------+---+----------------------------------+
| Judy Sherman                      |   | 01/18/07                         |
+-----------------------------------+---+----------------------------------+
| Julie Brown                       |   | 01/08/07; 01/09/07               |
+-----------------------------------+---+----------------------------------+
| Greg Kielian                      |   | 02/02/07; 02/04/07               |
+-----------------------------------+---+----------------------------------+
| Kenneth A. Bible                  |   | 03/12/07                         |
+-----------------------------------+---+----------------------------------+
| Carolyn Platz                     |   | 10/28/06; 11/15/06; 11/15/06;    |
|                                   |   | 11/16/06; 11/17/06; 12/02/06;    |
|                                   |   | 12/02/06; 12/10/06;              |
|                                   |   |                                  |
|                                   |   | 12/24/06; 12/26/06; 12/30/06;    |
|                                   |   | 01/12/07; 01/23/07; 02/04/07;    |
|                                   |   | 02/11/07; 03/07/07               |
+-----------------------------------+---+----------------------------------+
| Focus Development Group           |   | 03/04/07                         |
+-----------------------------------+---+----------------------------------+
| Jacqueline Keren                  |   | 03/06/07                         |
+-----------------------------------+---+----------------------------------+
| Judith Berke                      |   | 02/01/07; 02/04/07               |
+-----------------------------------+---+----------------------------------+
| John Cassels                      |   | 02/09/07                         |
+-----------------------------------+---+----------------------------------+
| Linda L. Stillman                 |   | 01/24/07                         |
+-----------------------------------+---+----------------------------------+
| Dore Schcofler                    |   | 01/16/07; 01/18/07; 01/22/07     |
+-----------------------------------+---+----------------------------------+
| Louis Neno                        |   | 12/26/06                         |
+-----------------------------------+---+----------------------------------+
| Bernard Shine                     |   | 10/28/06; 11/17/06; 11/30/06;    |
|                                   |   | 12/04/06; 12/20/06               |
+-----------------------------------+---+----------------------------------+
| Michael Dormady                   |   | 01/16/07                         |
+-----------------------------------+---+----------------------------------+
| Patricia Connelly                 |   | 12/20/06; 01/30/07               |
+-----------------------------------+---+----------------------------------+
| Erin Wheeler                      |   | 03/27/07                         |
+-----------------------------------+---+----------------------------------+
| Harold Hallikainen                |   | 03/29/07                         |
+-----------------------------------+---+----------------------------------+
| Mark Rigby                        |   | 03/22/07                         |
+-----------------------------------+---+----------------------------------+
| Peter Bye                         |   | 01/19/07                         |
+-----------------------------------+---+----------------------------------+
| Linda Mantone                     |   | 03/20/07                         |
+-----------------------------------+---+----------------------------------+
| William Mcdonough                 |   | 12/12/06; 12/13/06               |
+-----------------------------------+---+----------------------------------+
| Vincent Stona                     |   | 11/13/06; 11/19/06; 11/28/06     |
+-----------------------------------+---+----------------------------------+
| Michael Wagner                    |   | 01/22/07                         |
+-----------------------------------+---+----------------------------------+
| Chad Roeger                       |   | 02/10/07; 02/20/07; 03/11/07;    |
|                                   |   | 03/17/07                         |
+-----------------------------------+---+----------------------------------+
| Martha Carbana                    |   | 02/26/07                         |
+-----------------------------------+---+----------------------------------+
| Garry Jaffe                       |   | 02/15/07                         |
+-----------------------------------+---+----------------------------------+

+-----------------------------------+----------------------------------+
| **Complainant sent facsimile      | **Violation Date(s)**            |
| solicitations after requesting no |                                  |
| more be sent**                    |                                  |
+-----------------------------------+----------------------------------+
| Murray McDole                     | 08/15/06; 11/07/06; 11/14/06;    |
|                                   | 11/19/06; 01/08/07; 02/03/07     |
+-----------------------------------+----------------------------------+
| Emil Bereczky                     | 09/11/06; 10/08/06; 10/17/06;    |
|                                   | 11/07/06; 11/19/06; 12/15/06;    |
|                                   | 12/17/06                         |
+-----------------------------------+----------------------------------+
| Roberta Parkinson                 | 02/05/07                         |
+-----------------------------------+----------------------------------+
| Shaun Stuart                      | 01/05/07; 02/03/07; 02/09/07;    |
|                                   | 02/13/07; 02/14/07; 02/22/07;    |
|                                   | 02/28/07; 03/23/07; 03/27/07     |
+-----------------------------------+----------------------------------+
| Marana Corn                       | 09/01/06                         |
+-----------------------------------+----------------------------------+
| Marvin Cheiten                    | 11/12/06; 12/01/06; 12/04/06;    |
|                                   | 12/12/06; 01/01/07; 01/06/07;    |
|                                   | 01/20/07; 01/23/07; 02/14/07     |
+-----------------------------------+----------------------------------+
| David Kimmel                      | 03/14/07; 03/14/07               |
+-----------------------------------+----------------------------------+
| Robert Josefek                    | 10/16/06; 10/30/06; 11/02/06;    |
|                                   | 11/11/06; 11/26/06; 11/27/06;    |
|                                   | 12/03/06; 12/09/06; 12/13/06;    |
|                                   | 12/26/06; 12/27/06; 12/30/06;    |
|                                   | 01/10/07; 01/31/07; 02/04/07;    |
|                                   | 02/16/06; 02/22/07; 02/28/07;    |
|                                   | 03/22/07                         |
+-----------------------------------+----------------------------------+
| James Sensenbach                  | 08/16/06; 08/26/06; 09/05/06;    |
|                                   | 09/29/06; 10/18/06; 10/26/06;    |
|                                   | 11/08/06; 11/17/06; 11/26/06;    |
|                                   | 12/07/06; 12/11/06; 12/21/06;    |
|                                   |                                  |
|                                   | 01/02/07; 01/17/07; 01/19/07;    |
|                                   | 01/22/07                         |
+-----------------------------------+----------------------------------+
| Pat Ng                            | 03/06/07                         |
+-----------------------------------+----------------------------------+
| Young Sun Lee                     | 02/05/07                         |
+-----------------------------------+----------------------------------+
| Jerry Jarrell                     | 02/20/07; 02/24/07; 02/25/07     |
+-----------------------------------+----------------------------------+
| Danelle Davenport                 | 09/16/06; 11/22/06; 12/19/06;    |
|                                   | 12/28/06; 01/19/07               |
+-----------------------------------+----------------------------------+
| Fred Yohe                         | 02/15/07                         |
+-----------------------------------+----------------------------------+
| Mary Mikit                        | 02/27/07; 03/05/07; 03/08/07     |
+-----------------------------------+----------------------------------+
| Michael Kormas                    | 12/10/06; 12/16/06; 12/26/06;    |
|                                   | 01/05/07; 01/27/07; 02/05/07     |
+-----------------------------------+----------------------------------+
| Lloyd Banton                      | 01/13/07                         |
+-----------------------------------+----------------------------------+
| Flo Jordan                        | 02/07/07; 02/09/07; 02/13/07;    |
|                                   | 02/27/07                         |
+-----------------------------------+----------------------------------+
| Mark Pirkl                        | 03/29/07; 03/29/07; 03/29/07     |
+-----------------------------------+----------------------------------+
| Peter Wentzel                     | 03/27/07                         |
+-----------------------------------+----------------------------------+
| Joe Stephan                       | 03/13/07                         |
+-----------------------------------+----------------------------------+
| Patricia Shiras                   | 03/07/07                         |
+-----------------------------------+----------------------------------+
| Ilya Epshteyn                     | 03/01/07                         |
+-----------------------------------+----------------------------------+

[^1]: *See* 47 U.S.C. § 503(b)(1). The Commission has the authority
    under this section of the Act to assess a forfeiture against any
    person who has "willfully or repeatedly failed to comply with any of
    the provisions of this Act or of any rule, regulation, or order
    issued by the Commission under this Act \...." *See also* [47 U.S.C.
    §
    503(b)(5)](http://web2.westlaw.com/find/default.wl?DB=1000546&DocName=47USCAS503&FindType=L&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw)
    (stating that the Commission has the authority under this section of
    the Act to assess a forfeiture penalty against any person who does
    not hold a license, permit, certificate or other authorization
    issued by the Commission or an applicant for any of those listed
    instrumentalities so long as such person (A) is first issued a
    citation of the violation charged; (B) is given a reasonable
    opportunity for a personal interview with an official of the
    Commission, at the field office of the Commission nearest to the
    person's place of residence; and (C) subsequently engages in conduct
    of the type described in the citation).

[^2]: According to publicly available information, Hot Lead is also
    doing business as The Hot Lead Company. Therefore, all references in
    this NAL to "Hot Lead" encompass Hot Lead as well as The Hot Lead
    Company. Hot Lead has offices at 16901 Dallas Parkway, Addison,
    Texas 75001. Mr. Greg Horne, is listed as the contact person for Hot
    Lead. The Hot Lead Company has offices at 1400 Preston Road #300,
    Plano, Texas 75903. Mr. Greg Horne, is listed as the contact person
    for The Hot Lead Company. Accordingly, all references in this NAL to
    "Hot Lead" also encompass the foregoing individual and all other
    principals and officers of this entity, as well as the corporate
    entity itself.

[^3]: *See* [47 U.S.C.
    §](http://web2.westlaw.com/find/default.wl?DB=1000546&DocName=47USCAS227&FindType=L&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw)
    [227(b)(1)(C)](http://web2.westlaw.com/find/default.wl?DB=1000546&DocName=47USCAS227&FindType=L&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw);
    [47 C.F.R. §
    64.1200(a)(3)](http://web2.westlaw.com/find/default.wl?DB=1000547&DocName=47CFRS64.1200&FindType=L&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw);
    *see also Rules and Regulations Implementing the Telephone Consumer
    Protection Act of 1991, Report and Order and Third Order on
    Reconsideration*, 21 FCC Rcd 3787 (2006).

[^4]: 47 U.S.C. § 227(b)(1)(C); 47 C.F.R. § 64.1200(a)(3).

[^5]: 47 U.S.C. §227(a)(4); 47 C.F.R. §64.1200 (f)(13).

[^6]: An "established business relationship" is defined as a prior or
    existing relationship formed by a voluntary two-way communication
    "with or without an exchange of consideration, on the basis of an
    inquiry, application, purchase or transaction by the business or
    residential subscriber regarding products or services offered by
    such person or entity, which relationship has not been previously
    terminated by either party." 47 C.F.R. § 64.1200(f)(5).

[^7]: *See* 47 U.S.C. § 227(b)(1)(C); 47 C.F.R. § 64.1200(a)(3)(i),
    (ii).

[^8]: Citation from Kurt A. Schroeder, Deputy Chief, Telecommunications
    Consumers Division, Enforcement Bureau, File No. EB-06-TC-120 issued
    to Hot Lead on May 5, 2006.

[^9]: *See* 47 U.S.C. § 503(b)(5) (authorizing the Commission to issue
    citations to persons who do not hold a license, permit, certificate
    or other authorization issued by the Commission or an applicant for
    any of those listed instrumentalities for violations of the Act or
    of the Commission's rules and orders).

[^10]: Commission staff mailed the citation to 16901 Dallas Parkway,
    Addison, Texas 75001 and 1400 Preston Road #300, Plano, Texas 75903.
    *See* n.Error: Reference source not found, *supra*.

[^11]: *See* Appendix for a listing of the consumer complaints against
    Hot Lead requesting Commission action.

[^12]: We note that evidence of additional instances of unlawful conduct
    by Hot Lead may form the basis of subsequent enforcement action.

[^13]: Section 503(b)(2)(C) provides for forfeitures up to \$10,000 for
    each violation in cases not covered by subparagraph (A) or (B),
    which address forfeitures for violations by licensees and common
    carriers, among others. *See* 47 U.S.C. § 503(b). In accordance with
    the inflation adjustment requirements contained in the Debt
    Collection Improvement Act of 1996, Pub. L. 104-134, Sec. 31001, 110
    Stat. 1321, the Commission implemented an increase of the maximum
    statutory forfeiture under section 503(b)(2)(C) to \$11,000. *See*
    47 C.F.R. §1.80(b)(3); *Amendment of Section 1.80 of the
    Commission's Rules and Adjustment of Forfeiture Maxima to Reflect
    Inflation*, 15 FCC Rcd 18221 (2000); *see also* *Amendment of
    Section 1.80(b) of the Commission's Rules and Adjustment of
    Forfeiture Maxima to Reflect Inflation*, 19 FCC Rcd 10945 (2004)
    (this recent amendment of section 1.80(b) to reflect inflation left
    the forfeiture maximum for this type of violator at \$11,000).

[^14]: 47 U.S.C. § 503(b)(2)(D); *The* *Commission's Forfeiture Policy
    Statement and Amendment of Section 1.80 of the Rules to Incorporate
    the Forfeiture Guidelines, Report and Order*, 12 FCC Rcd 17087,
    17100-01 para. 27 (1997) (*Forfeiture Policy Statement*), *recon.
    denied*, 15 FCC Rcd 303 (1999).

[^15]: *See, e.g.*, complaint dated Dec. 26, 2006 from Randi Viola
    (stating that "we are receiving numerous unsolicited faxes daily. I
    have enclosed four of the unwanted faxes we have received this
    morning. We have never done business with any of these companies and
    never gave them permission to fax us anything."). The complainants
    involved in this action are listed in the Appendix below.

[^16]: *See* 47 U.S.C. § 227(a)(4); 47 C.F.R. § 64.1200(f)(13)
    (definition previously at § 64.1200(f)(10)).

[^17]: *See* [*Get-Aways, Inc.,* Notice of Apparent Liability For
    Forfeiture*,* 15 FCC Rcd 1805
    (1999);](http://web2.westlaw.com/find/default.wl?DB=4493&SerialNum=1999290595&FindType=Y&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw)
    [*Get-Aways, Inc.,* Forfeiture Order, 15 FCC Rcd 4843
    (2000);](http://web2.westlaw.com/find/default.wl?DB=1016&SerialNum=2000065436&FindType=Y&AP=&RS=WLW4.05&VR=2.0&FN=_top&SV=Split&MT=Westlaw)
    *see also US Notary, Inc.,* Notice of Apparent Liability for
    Forfeiture*,* 15 Rcd 16999 (2000*); US Notary, Inc.,* Forfeiture
    Order*,* 16 FCC Rcd 18398 (2001*)*; *Tri-Star Marketing, Inc.,*
    Notice of Apparent Liability For Forfeiture, 15 FCC Rcd 11295
    (2000); *Tri-Star Marketing, Inc.,* Forfeiture Order, 15 FCC Rcd
    23198 (2000).

[^18]: *See Carolina Liquidators, Inc.*, Notice of Apparent Liability
    for Forfeiture, 15 FCC 16,837, 16,842 (2000); *21^st^ Century
    Fax(es) Ltd., AKA 20^th^ Century Fax(es)*, 15 FCC Rcd 24,406, 24,411
    (2000).

[^19]: *See* 47 U.S.C. § 503(b)(4)(C); 47 C.F.R. § 1.80(f)(3).

[^20]: 47 C.F.R. § 1.80.

[^21]: 47 C.F.R. § 1.1914.